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A cut-through campaign was needed, stat.','funding, brokers, money, loans, advertising, campaign, tv, video',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139229,143005,1,'Department of Education','2022-11-18 06:43:09','2022-11-18 06:43:10','a6410de9-a4fb-4015-af01-62b34eced033',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Early childhood care service providers application video',NULL,NULL,'Early childhood care is an integral part of our community, but the Department of Education was experiencing issues with the service provider application process. 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The pipeline barriers these problems caused became a headache for the department.\\nOur challenge was to make an accessible, easy-to-understand explainer video, which would ensure more applications are completed properly before being submitted.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pkInp3sX8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Once the client identified the core issues and nailed down the correct process, we produced a simple voiceover and animation strategy to concisely and clearly address the problems. \\nIt was important to keep the process really simple while making sure the applications would contain all the required information. Our approach involved balancing authority with friendliness to connect with the audience.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MRDlR2NjSv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Using customised stock illustration, we produced a five-minute animated video that combined relatable creativity with clear actions.\\nWe represented our diverse audience with the illustration and voiceover to show the application process, highlight the fields that require more attention and express the specificities that are commonly missed.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LpUDcdBBO6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The video really breaks down a complex process into actionable steps. \\nEarly childhood care is a vital service for many Queensland families and the higher the quality of the care, the better. 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They believed most of the complications came from simple misunderstandings, so they asked us to help them create a simple, engaging animated video to break down the process in easy-to-follow steps.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139231,143007,1,'Funding','2022-11-22 21:32:43','2022-11-22 21:32:43','9df6f026-ae23-4c0e-8bd7-a8340cae8290',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Branding and awareness campaign',NULL,NULL,'Funding is an online financial services company specialising in the niche area of bridging loans. They came to New Word Order with a two-fold problem. Firstly, the category they operate in (bridging loans) wasn’t entirely understood by their target market and needed further clarification. Secondly, not enough people (or even industry brokers) knew the Funding brand at all and the beneficial products they offered. 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A cut-through campaign was needed, stat.','funding, brokers, money, loans, advertising, campaign, tv, video',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139233,143009,1,'Funding','2022-11-22 21:32:49','2022-11-22 21:32:49','1902c58e-18af-494a-8c11-50d0d0de7076',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Branding and awareness campaign',NULL,NULL,'Funding is an online financial services company specialising in the niche area of bridging loans. They came to New Word Order with a two-fold problem. Firstly, the category they operate in (bridging loans) wasn’t entirely understood by their target market and needed further clarification. Secondly, not enough people (or even industry brokers) knew the Funding brand at all and the beneficial products they offered. A cut-through campaign was needed, stat.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ziNtnsznO9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/765527128?h=5517b00b29&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Build a bridge - Funding.com.au TVC 30 second\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Zh7cVNx5Rl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The loan market as a whole is highly competitive and often dominated by rate comparisons and incentive offers. 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It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139241,143017,1,'Heart HQ','2022-11-25 04:38:45','2022-11-25 04:38:47','c7eac900-9a0f-44f1-b860-c47adcd7e5d6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P3bQXxcsfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44878\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. Cardiology is a highly specialised field within medicine, and to grow sustainably, they needed to attract more associates.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lgp01pReVY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44873\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aTg3yWEGh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Objective\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business, and to grow the business’s referrer and patient networks.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gG5PvaSbvX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44864\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oXH0AQY2PC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our brand strategy drew on customer and referrer interviews, competitor insights and employee workshops, which also helped to define the brand values of the business. \\n\\nIt was clear the practice and the individual directors were held in high esteem by their medical colleagues. They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics and services that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. So the Heart HQ brand connects with patients on a personal level and makes them feel reassured that they matter.\\n\\nIt’s this mix of strategy and heart that makes Heart HQ a brand that will stand tall among all the others.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ISdJyIN6AW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44874\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDNF080GkR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A name, tagline, brand visual identity, website, signage and countless assets that match up with Heart HQ’s brand promise of delivering world-class cardiac care on the Sunshine Coast.\\n\\nThe quality of the brand assets significantly differentiates Heart HQ from all other competitor practices.\\n\\nCreatively, the brand is modern, refreshing and arguably not what you would expect from an organisation in the medical field – but at the same time, the language is warm, supportive and with just the right amount of authority.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Np5NPasoP9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### \\\"Suzanne and her team came highly recommended. It was a great journey working with them to develop our new brand and we were very impressed with their ideas, enthusiasm and innovation. We have a new brand, a new identity and the confidence now to deliver on our growth plans.\\\"\\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VvPbVRO0Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45205\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AUTeHLiAy1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### \\\"NWO is part of our success journey.\\\"\\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,'Heart HQ','Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139242,143018,1,'Ramsay Health Care','2022-11-25 04:39:02','2022-11-25 04:39:03','080ffa10-a7fa-48a5-9073-a55f47ea630a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Weekend Warrior campaign',NULL,NULL,'We work so hard through the week, we deserve to play hard over the weekend. When we find ourselves reliving our glory days through social sport or using our house reno as a creative and active outlet—sometimes it can be at the risk of our safety. Ramsay Health Care knows accidents happen, and they asked us to help them showcase how their holistic orthopaedic care services get Weekend Warriors back on their feet.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141736\",\"141670\",\"141671\",\"141672\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Ramsay Health Care asked us to help develop a campaign to promote their orthopaedic services across their network of hospitals. The campaign served to educate the target market on what makes Ramsay’s orthopaedic offerings special, while also calling them to check whether their health insurance covers Ramsay hospitals.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141745\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Using Ramsay’s target market of orthopaedic patients in their 40s and 50s, we created the ‘weekend warrior’ characters: everyday people who take on their alter ego when the working week is over. The social sports star who pushes themself to go for that bicycle kick or elaborate jump pass. The reno kings and queens who love Bunnings outings and would never pay someone else to do work around the house that they could do themselves.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s an ocean of campaigns out there from medical brands that all look the same—clinical and serious. Ramsay stepped outside of the same-same and opted for more lively, exaggerated shots of Weekend Warriors in action, being injured and seeking care from a Ramsay hospital.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141741\",\"141742\",\"141743\",\"141744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With fresh, exciting and relatable action shots complemented by copy that captures the work-hard-play-hard lifestyle, our campaign for Ramsay cut through to the market with personality and an element of surprise.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139244,143020,1,'The world of modern marketing','2022-11-25 05:02:43','2022-11-25 05:02:43','0299f53f-ad37-4980-b329-16d164073e47',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p80I0czk4W\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<b> Being a chief marketing (CMO) is a tough gig. We get that. You have multiple accountabilities staring long and hard at you before you’ve even had your morning coffee. The days of set-and-forget media plans, generous marketing budgets and long lunches with your creative agency peeps are long gone. </b>\\n\\nThe pain points of CMOs are often remarkably similar across different industries and sectors. As an agency who works closely with many CMOs in diverse fields from healthcare to industrial lubricants, we witness first-hand the many modern pressures of commercial marketing. There are strategic plans to deliver, performance metrics to be measured and ROI to be rationalised.\\n\\n<h5> Diamonds form under pressure </h5>\\nSure, you’re in the hot seat but we just applaud the fact you have a seat at the big table. Professional marketers haven’t always been welcome in the C-suite. But in recent times, the importance and relevance of marketing as a function of business success has been elevated. Yes, that does come with an bigger set of expectations and pressures, but that’s why we’re here to help.\\n\\nWhen your standard Tuesday morning involves planning and strategising around things like revenue growth, market share, user experience and brand performance, having an agency that is built for speed and delivery is a distinct advantage. Often our job is to help CMOs turn their board/exec-approved long-term strategies into actionable short-term tactics. \\n\\nAfter all, what’s the point of having marketing ammunition if you don’t have the secret weapon to fire it? \\n\\n<h5> We are your secret weapon </h5>\\n\\nPart of our value to CMOs is bringing a level of experience and skillset that isn’t readily available within your internal team. Or managing projects that just aren’t suitable for your big agency of record. \\n\\nAs pressures and performance metrics come to bear, you want to rely on an agency who can be responsive and proactive as required. 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And it makes us all the more committed and determined to find innovative and fit-for-purpose solutions for your business. \\n\\nFind out more about how we add a secret weapon to your agency roster by downloading a short guide <a href=https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-secret-weapon.pdf>here</a>.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139245,143021,1,'Christmas 2022','2022-11-25 05:10:48','2022-12-01 07:05:22','d3eb2efb-137e-4c73-9d1f-8cd984a34824',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Summer in Oz',NULL,NULL,'2022 has been another wonderful year at NWO, and we want to thank you for being such an integral part of our success. Our wish is that you, your friends and your family enjoy a relaxed and fun summer break before we all embark on the new opportunities that await us in 2023.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OGQIq0BfOU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143032\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9zxejWt8WL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our long hot summers may be our traditional wind-down time, but summer is also a time of cooking, BBQs, eating, drinking and entertaining. Whether you’re feeding the hordes or just looking for some new inspiration, you’ll find it all here in these pages.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This is our third cookbook edition, and this year we’ve slightly diverged from our Christmas theme to reflect all the wonderful tastes of summer. From fresh salads to zesty drinks, there’s sure to be a summertime treat with your name on it...\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PYP7dvJTnA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143033\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'New Word Order. 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We hope the recipes here inspire some new additions to your table.',NULL,NULL,NULL,'https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/2021-Necessities-for-Christmas-festivities-Vol2.pdf','Get your copy of Necessities for Christmas festivities.','Download now',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139247,143023,1,'I Stock 1215011930','2022-11-25 05:29:49','2022-11-25 05:33:34','c5f2a81e-f1ac-4c26-af09-3c6c19eb5c1b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1024_crop_center-center_82_line/iStock-1215011930.jpg\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2048_crop_center-center_82_line/iStock-1215011930.jpg\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x853_crop_center-center_82_line/iStock-1215011930.jpg\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1707_crop_center-center_82_line/iStock-1215011930.jpg\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x682_crop_center-center_82_line/iStock-1215011930.jpg\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1365_crop_center-center_82_line/iStock-1215011930.jpg\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x512_crop_center-center_82_line/iStock-1215011930.jpg\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x426_crop_center-center_82_line/iStock-1215011930.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1024_crop_center-center_82_line/iStock-1215011930.jpg.webp\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2048_crop_center-center_82_line/iStock-1215011930.jpg.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x853_crop_center-center_82_line/iStock-1215011930.jpg.webp\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1707_crop_center-center_82_line/iStock-1215011930.jpg.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x682_crop_center-center_82_line/iStock-1215011930.jpg.webp\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1365_crop_center-center_82_line/iStock-1215011930.jpg.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x512_crop_center-center_82_line/iStock-1215011930.jpg.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x426_crop_center-center_82_line/iStock-1215011930.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":1024,\"3072\":2048,\"1280\":853,\"2560\":1707,\"1024\":682,\"2048\":1365,\"768\":512,\"640\":426},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":3864,\"originalImageHeight\":2577,\"placeholder\":\"/9j/4AAQSkZJRgABAQEA8ADwAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAKABADAREAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAABQIE/8QAIhAAAgEDBAIDAAAAAAAAAAAAAQIDABExBAUSISJRYYGx/8QAFgEBAQEAAAAAAAAAAAAAAAAAAAEC/8QAGBEBAQADAAAAAAAAAAAAAAAAAAECIUH/2gAMAwEAAhEDEQA/AIgeLUESaqRmkc2I78V9fVE6X2yFF00sZIDuLd5tkUWbaN2jjHIhFBxe3wKVjIFAx4js5YftI2//2Q==\",\"placeholderSvg\":null,\"colorPalette\":[\"#8d8d8d\",\"#305041\",\"#e3dee2\",\"#524244\",\"#55603f\"],\"lightness\":48,\"placeholderWidth\":1536,\"placeholderHeight\":1024,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139250,143026,1,'Department of Education','2022-11-25 05:54:23','2022-11-25 05:54:23','fb20eac1-9912-405f-82c3-b7923a5d64e8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Early childhood care service providers application video',NULL,NULL,'Early childhood education and care is an integral part of our community but the Department of Education had an opportunity to improve the service provider application process. They believed there was a better way to help applicants navigate the process, so they asked us to create a simple, engaging animated video to break down the submission in easy-to-follow steps.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-It8nqzuyY4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/771857698?h=fbf07172e6&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"8147_DoE Early childhood services video 07.mp4\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OSv1zZoTd7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The department’s need came down to a few common misunderstandings that kept occurring during the application process for service providers. 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Our approach involved balancing authority with friendliness to connect with the audience.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MRDlR2NjSv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Using customised stock illustration, we produced a five-minute animated video that combined relatable creativity with clear actions.\\nWe represented our diverse audience with the illustration and voiceover to show the application process, highlight the fields that require more attention and express the specificities that are commonly missed.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LpUDcdBBO6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The video really breaks down a complex process into actionable steps.\\nEarly childhood education and care are vital services for many Queensland families—and the higher the quality of the care, the better. So it was our pleasure to help make the process for providers just that little bit easier and quicker.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Department of Education | Early childhood care service providers application video','Early childhood education and care is an integral part of our community but the Department of Education had an opportunity to improve the service provider application process. 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In our conversation, we touched on what I’ve discovered over the years are three bedrock principles every school needs as their marketing foundation. They’re my way of transforming a little of the complex into the simple.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Esbo1iQq5g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. Work out what makes you unique\",\"plainText\":\"Marketing and enrolments teams live and die by their numbers. \\n\\nIt is endlessly tempting, then, to try to go wide in your appeal so that you create the biggest possible net. \\n\\nIn practice, though, it means no-one knows what you stand for. \\n\\nThe better alternative is to embrace what makes you unique and then market that hard. You’ll end up attracting families that are the right fit for you and work hard as your ambassadors. \\n\\nInternally, there’ll be great cohesion, too, because you’ll attract and retain great educators who get what you’re about and support it in their words and actions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v1FFRTuEFs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"2. Don’t be afraid to look like you’re unique\",\"plainText\":\"If you’re bored one day in your office, try this game. \\n\\nGet ads from three schools, and then block out their hats and uniforms. Can you still tell them apart? \\n\\nIt astounds me that we continue to use sterile, look-alike images—hey, here’s a girl in a lab coat with a test tube as proof that we promote girls in STEM!—that don’t reflect the day-to-day experience of what it is to learn at your school. \\n\\nCelebrate your uniqueness—and set yourself apart from your competitors—by choosing unique visual styles and photography.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cMg5IvARdG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"3. Now stay unique\",\"plainText\":\"Over time, teachers and leaders of schools get to know each other pretty well. \\n\\nPrincipals, in particular, know other schools like bookies know racehorses. The net result in marketing is that your great idea quickly becomes next year’s norm… and after a few years, what was edgy is simply outdated. \\n\\nWise schools invest in a middle ground here. \\n\\nThey start off strong and then review and refresh their brand every year or two. \\n\\nThat way, subtle tweaks don’t destabilise your internal audience but you stay fresh and relevant externally.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3XrIiJiL9w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Want to know more?\",\"plainText\":\"Suzanne advises schools on sustainable marketing strategy that helps them get the most from their internal resources. 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Life Saving Queensland','2022-12-01 02:32:23','2022-12-01 02:32:23','74ee75d8-17a6-4ad3-b01f-4f6742f781e4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let’s be SharkSmart!',NULL,NULL,'There’s no need to be scared of sharks—we just need to be smart.\nAnd learning is what kids do best, so we created an interactive, educational game for Surf Life Saving Queensland to teach primary-school-age kids how they should behave around sharks.\nWe had a whale of a time on this project, so let’s jump right in!',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUpdyGgoHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Surf Life Saving Queensland and the Department of Agriculture and Fisheries are promoting ‘SharkSmart’ messages to primary-school-aged children in a 12-month educational program. They asked us to develop an interactive game that educates kids about sharks and the simple things they can do at the beach to stay safe from shark-related incidents.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PLy32UQvPs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Kids are typically more interested in sharks than afraid of them, so we wanted to nurture that by making the game educational and fun, rather than fear based. Armed with our behaviour change expertise, we empowered them with knowledge about how sharks behave—such as their feeding times, where they live and how they hunt—so the kids can make smart choices. We consulted with primary school teachers to develop the game’s tone and language, ensuring it was as age-appropriate and engaging as possible.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oQ8wJZ93RN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There are so many ways to approach SharkSmart behaviours, so we created not one game, but two mini games with three modes. \\n\\nThe first game—Beach Explorer—is an open-world exploration game, set on a beach. There are items scattered across the beach—like flags, water debris and rips—that prompt questions related to SharkSmart behaviours. If the player answers correctly, they’re rewarded with a beach badge. This game is split into two modes: explorer mode and race mode.\\n\\nThe second game—Which Shark Are You?—asks the players questions about their preferences and human experiences that relate to the behaviours of tiger, bull, white and hammerhead sharks. Based on their responses, each player is assigned one of the four shark types and provided information about that shark. \\nThe whole project is elevated by NWO’s trademark custom illustration and animation—which really brings the beach to life!\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-sfiAs0GFwT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We really blew this brief out of the water: for a limited budget, we built two games from scratch, complete with a catchy custom theme song. \\nProjects like these—fun and engaging but with real purpose—are why we get out of bed every morning. The whole process from conception to delivery was really collaborative with the clients, and that definitely shows in the final product.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Surf Life Saving Queensland | Let\'s be SharkSmart!','There’s no need to be scared of sharks—we just need to be smart. And learning is what kids do best, so we created an interactive, educational game for Surf Life Saving Queensland to teach primary-school-age kids how they should behave around sharks. We had a whale of a time on this project, so let’s jump right in!',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139255,143031,1,'About us','2022-12-01 04:26:31','2022-12-01 04:26:31','3fe0587a-c9ca-42a5-95df-31a58ba64b8a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AIq0spRzjX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Uncross your fingers.\",\"headingColour\":\"text-white\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Let out that breath you’ve been holding.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We’re a creative agency whose clients sleep at night.\\nThere are no jazz hands, no smoke, no mirrors, no special effects.\\nFor our clients, this means creative confidence for them, their team and those higher up the chain. 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Our wish is that you, your friends and your family enjoy a relaxed and fun summer break before we all embark on the new opportunities that await us in 2023.',NULL,'New Word Order. Summer in Oz.',NULL,'https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-Recipe-book-2022.pdf','Our favourite treats for the summer holidays','Download now',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139268,143044,1,'Sun. Sand. Surf. Sustenance.','2022-12-01 06:59:56','2022-12-01 06:59:56','e54c412f-c9a4-482d-8115-f1b90ae9a27f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'New Word Order. Summer in Oz.',NULL,NULL,'2022 has been another wonderful year at NWO, and we want to thank you for being such an integral part of our success. Our wish is that you, your friends and your family enjoy a relaxed and fun summer break before we all embark on the new opportunities that await us in 2023.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OGQIq0BfOU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143032\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9zxejWt8WL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our long hot summers may be our traditional wind-down time, but summer is also a time of cooking, BBQs, eating, drinking and entertaining. 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Our wish is that you, your friends and your family enjoy a relaxed and fun summer break before we all embark on the new opportunities that await us in 2023.',NULL,'New Word Order. Summer in Oz.',NULL,'https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-Recipe-book-2022.pdf','Our favourite treats for the summer holidays','Download now',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139270,143046,1,'Thank you','2022-12-01 07:04:19','2022-12-01 07:04:19','9cef1cf6-d04c-49fb-b4ea-5116b59e721b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Merry Christmas',NULL,NULL,'2022 has been another wonderful year at NWO, and we want to thank you for being such an integral part of our success. Our wish is that you, your friends and your family enjoy a relaxed and fun summer break before we all embark on the new opportunities that await us in 2023.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OGQIq0BfOU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143032\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9zxejWt8WL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our long hot summers may be our traditional wind-down time, but summer is also a time of cooking, BBQs, eating, drinking and entertaining. 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Summer in Oz.','2022 has been another wonderful year at NWO, and we want to thank you for being such an integral part of our success. Our wish is that you, your friends and your family enjoy a relaxed and fun summer break before we all embark on the new opportunities that await us in 2023.',NULL,'New Word Order. Summer in Oz.',NULL,'https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-Recipe-book-2022.pdf','Our favourite treats for the summer holidays','Download now',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139272,143048,1,'Christmas 2022','2022-12-01 07:05:06','2022-12-01 07:05:06','8ba14609-5dbf-4bc3-ac70-632000c032f7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Summer in Oz',NULL,NULL,'2022 has been another wonderful year at NWO, and we want to thank you for being such an integral part of our success. Our wish is that you, your friends and your family enjoy a relaxed and fun summer break before we all embark on the new opportunities that await us in 2023.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OGQIq0BfOU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143032\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9zxejWt8WL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our long hot summers may be our traditional wind-down time, but summer is also a time of cooking, BBQs, eating, drinking and entertaining. 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Summer in Oz.','2022 has been another wonderful year at NWO, and we want to thank you for being such an integral part of our success. Our wish is that you, your friends and your family enjoy a relaxed and fun summer break before we all embark on the new opportunities that await us in 2023.',NULL,'New Word Order. Summer in Oz.',NULL,'https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-Recipe-book-2022.pdf','Our favourite treats for the summer holidays','Download now',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139274,143050,1,'Christmas 2022','2022-12-01 07:05:22','2022-12-01 07:05:22','b533fd67-973f-4e33-8149-da38fda0647c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Summer in Oz',NULL,NULL,'2022 has been another wonderful year at NWO, and we want to thank you for being such an integral part of our success. Our wish is that you, your friends and your family enjoy a relaxed and fun summer break before we all embark on the new opportunities that await us in 2023.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OGQIq0BfOU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143032\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9zxejWt8WL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our long hot summers may be our traditional wind-down time, but summer is also a time of cooking, BBQs, eating, drinking and entertaining. 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Summer in Oz.','2022 has been another wonderful year at NWO, and we want to thank you for being such an integral part of our success. Our wish is that you, your friends and your family enjoy a relaxed and fun summer break before we all embark on the new opportunities that await us in 2023.',NULL,'New Word Order. Summer in Oz.',NULL,'https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-Recipe-book-2022.pdf','Our favourite treats for the summer holidays','Download now',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139275,143051,1,'Nwo email christmas 22 3','2022-12-01 07:12:41','2022-12-01 07:12:41','9b85f2c6-edd7-469d-864c-42afdc734ca4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x384_crop_center-center_82_line/nwo-email-christmas-22-3.png\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x320_crop_center-center_82_line/nwo-email-christmas-22-3.png\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x256_crop_center-center_82_line/nwo-email-christmas-22-3.png\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x192_crop_center-center_82_line/nwo-email-christmas-22-3.png\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x160_crop_center-center_82_line/nwo-email-christmas-22-3.png\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x384_crop_center-center_82_line/nwo-email-christmas-22-3.png.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x320_crop_center-center_82_line/nwo-email-christmas-22-3.png.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x256_crop_center-center_82_line/nwo-email-christmas-22-3.png.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x192_crop_center-center_82_line/nwo-email-christmas-22-3.png.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x160_crop_center-center_82_line/nwo-email-christmas-22-3.png.webp\"},\"variantSourceWidths\":[\"1536\",\"1280\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":384,\"1280\":320,\"1024\":256,\"768\":192,\"640\":160},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":2000,\"originalImageHeight\":500,\"placeholder\":\"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAEABADASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAAUG/8QAHBAAAgIDAQEAAAAAAAAAAAAAAQIAEQMEITPR/8QAFAEBAAAAAAAAAAAAAAAAAAAAAf/EABYRAQEBAAAAAAAAAAAAAAAAAAABMf/aAAwDAQACEQMRAD8Au6uomTEGbLsWeezfZoUUIiqLoCum4iEwR//Z\",\"placeholderSvg\":null,\"colorPalette\":[\"#191819\",\"#e1cac5\",\"#48c38b\",\"#fa6254\",\"#848484\"],\"lightness\":48,\"placeholderWidth\":1536,\"placeholderHeight\":384,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139277,143053,1,'Email sigs','2022-12-01 07:14:27','2022-12-01 07:14:27','5f61a194-20d9-486a-b4d3-9139d453904d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>\n<figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"113\" src=\"{asset:74279:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/email-sig.gif}\" alt=\"New Word Order\" /></a></figure>\n<figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"100\" src=\"{asset:142924:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/nwo-email-christmas-22-2.png}\" alt=\"Merry Christmas\" /></a></figure>\n<figure><img width=\"400\" height=\"100\" src=\"{asset:143051:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/nwo-email-christmas-22-3.png}\" alt=\"\" /></figure>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139279,143055,1,'Email sigs','2022-12-01 07:16:43','2022-12-01 07:16:43','1ec2bfa2-f2bf-4ccb-8830-2637808c6e4e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>\n<figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"113\" src=\"{asset:74279:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/email-sig.gif}\" alt=\"New Word Order\" /></a></figure>\n<figure><img width=\"400\" height=\"100\" src=\"{asset:143051:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/nwo-email-christmas-22-3.png}\" alt=\"\" /></figure>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139281,143057,1,'Ramsay Health Care','2022-12-20 00:34:43','2022-12-20 00:34:44','1eee6a5c-5716-4cd6-aa70-c9b7875d5e3a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Weekend Warrior campaign',NULL,NULL,'We work so hard through the week, we deserve to play hard over the weekend. When we find ourselves reliving our glory days through social sport or using our house reno as a creative and active outlet—sometimes it can be at the risk of our safety. Ramsay Health Care knows accidents happen, and they asked us to help them showcase how their holistic orthopaedic care services get Weekend Warriors back on their feet.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141736\",\"141670\",\"141671\",\"141672\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Ramsay Health Care asked us to help develop a campaign to promote their orthopaedic services across their network of hospitals. The campaign served to educate the target market on what makes Ramsay’s orthopaedic offerings special, while also calling them to check whether their health insurance covers Ramsay hospitals.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141745\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Using Ramsay’s target market of orthopaedic patients in their 40s and 50s, we created the ‘weekend warrior’ characters: everyday people who take on their alter ego when the working week is over. 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01:58:53','7ffd24a1-224f-4880-be30-262dedafb684',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139304,143080,1,'Tell your story','2023-02-27 01:59:10','2023-03-01 03:27:04','22597549-2484-4c91-9974-9321e9b34e4e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Queensland Seniors Strategy',NULL,NULL,'We are collecting the stories of migrants to help form a new Queensland Seniors Strategy. 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commit;

--
