(44987,48527,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:12:40','2021-09-28 09:12:40','aee607b6-323b-4763-83d1-f7a515a39620',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44988,48528,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:13:00','2021-09-28 09:13:00','10af1146-0711-4efa-8df5-614c11e901d5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44989,48529,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:13:20','2021-09-28 09:13:20','617d22d1-2374-41e5-90f2-4c79714f5133',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44990,48530,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:28:00','2021-09-28 09:28:00','c2fb77e1-e0fe-4f0b-a324-a091282c29cb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44991,48531,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:48:01','2021-09-28 09:48:01','7ffea8ed-2b81-4eb7-90ea-9db240f8a729',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44992,48532,1,'Brisbane North PHN photography still of child with tablet displaying the PHN\'s website','2021-09-30 03:36:41','2022-06-23 03:27:53','1a4104c2-1882-468c-9a08-aa2f83fb8abd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x864_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x1728_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x720_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1440_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x576_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1152_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x432_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x360_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x864_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x1728_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x720_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1440_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x576_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1152_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x432_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x360_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":864,\"3072\":1728,\"1280\":720,\"2560\":1440,\"1024\":576,\"2048\":1152,\"768\":432,\"640\":360},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":\"8000\",\"originalImageHeight\":\"4500\",\"placeholder\":\"/9j/4AAQSkZJRgABAQEAYABgAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAJABADASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAwEG/8QAJRAAAgAEAwkAAAAAAAAAAAAAAQIAAwQREhOxIjIzQVFhcoHR/8QAFAEBAAAAAAAAAAAAAAAAAAAAAf/EABURAQEAAAAAAAAAAAAAAAAAAAAx/9oADAMBAAIRAxEAPwCCTQurZ8xFZ0JaxDG3QdzGZrBls0sS8Nhskc/sNWcZPWsHU707xGkNEf/Z\",\"placeholderSvg\":\"\",\"colorPalette\":[\"#37393c\",\"#cdd3d6\",\"#7d7e80\",\"#5eb0ba\",\"#7a96a8\"],\"lightness\":50,\"placeholderWidth\":1536,\"placeholderHeight\":864,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44994,48534,1,'Brisbane North PHN website','2021-09-30 03:36:52','2021-09-30 03:36:52','e83e4399-9ccb-4a73-abfc-eaa3d97be314',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Better access, better health',NULL,NULL,'The PHN’s website is where the ‘better access, better health’ vision comes to life and starts important conversations. This was an opportunity to innovate, collaborate and leverage the PHN\'s work through a powerful digital solution. With a clean design, intuitive user journeys and plain English content, this site is transforming the digital experience for stakeholders within and outside the PHN.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yXpuBl6k0n\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47745\",\"47746\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44995,48535,1,'Endeavour Foundation \'imagine what\'s possible\' photography still','2021-09-30 03:42:58','2021-10-04 23:51:22','4c403ab5-db2f-492a-a974-5b112a5fc2e6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1152_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2304_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x960_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1920_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x768_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1536_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x576_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x480_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1152_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2304_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x960_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1920_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x768_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1536_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x576_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x480_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":1152,\"3072\":2304,\"1280\":960,\"2560\":1920,\"1024\":768,\"2048\":1536,\"768\":576,\"640\":480},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":\"8000\",\"originalImageHeight\":\"6000\",\"placeholder\":\"/9j/4AAQSkZJRgABAQEAYABgAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAMABADASIAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAAEDBP/EACIQAAIBAwIHAAAAAAAAAAAAAAECAwAREgQhIjEyQUJhsf/EABUBAQEAAAAAAAAAAAAAAAAAAAEE/8QAFxEBAQEBAAAAAAAAAAAAAAAAEQABAv/aAAwDAQACEQMRAD8AyJAky2iyMx8e3yg6dgoZSW4cm26d6kkjqjIpsG5+6aSMGBFharjpcnC//9k=\",\"placeholderSvg\":\"\",\"colorPalette\":[\"#5e539a\",\"#e6c7bb\",\"#c99271\",\"#68402e\",\"#a49ada\"],\"lightness\":58,\"placeholderWidth\":1536,\"placeholderHeight\":1152,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44997,48537,1,'Endeavour Foundation','2021-09-30 03:43:13','2021-09-30 03:43:13','5d4707fd-a13c-47ba-8920-c42a9d108892',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Rebranding an icon for a new era',NULL,NULL,'The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story. We stepped in to capture the essence of authentic customer service: to tell Endeavour’s compelling brand story about the people they serve, and the people who serve.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-i7VSDgqc7V\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45336\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XE9ZIQrYn6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Endeavour delivers essential, personalised and compassionate services to people with intellectual disabilities. 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It included:\\n- brand story\\n- full visual brand development from a supplied logo\\n- hero photography\\n- brand book\\n- brand video\\n- employer brand and collateral\\n- launch campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QPJ6J6kHcL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45340\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qBnvWlcG0T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Many powerful stories came out of this job, but the most incredible was watching Endeavour customers embrace the opportunity to model for our video and photography crew. 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And like all people who are striving to go from good to great, we\'ve stepped up.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1yQgVqAUBG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Brand\",\"plainText\":\"It\'s the secret to staying true, relevant and compelling.\\n\\nIt\'s how we look, speak, sound, behave and operate.\\n\\nIt\'s in the obvious and the subliminal.\\n\\nIt\'s a beautiful mix of strategy, creativity and understanding.\\n\\nThere\'s an art and science behind capturing it, expressing it and managing it.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ajkeoG129p\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new5\",\"new6\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Our new brand\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"As part of our regular brand review process, we decided our old identity didn\'t have the strength of character our current brand embodies. A lot has changed in the past few years: our market shifted, and we shifted with it.\\n\\n**We used our proven brand methodology on ourselves.**\\n\\nOur unique methodology is about knowing our context, opinions, pain points and applying insights. 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Check out the Ns, Ws and Rs in our font—Neue Machina.\\n\\nThe monospace and geometric type features with deep ink traps in the heavier weights.\\n\\nWe love it because of its versatility: clean and minimalist in the lighter weights, but the heavier weights are bold in more ways than one. \\n\\n- Deep ink traps in heavier weights\\n- Overshot terminals\\n- Rounded corners\\n- Monospace-like features\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MLS2xXnQoC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Words\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We\'re also intent on re-establishing our roots in the power of the written word. A subtle way we\'re doing this is using words over icons. As an example, see how we used the word \'menu\' instead of a hamburger on this website. \",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-K3KNRmvlzY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Colours\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our brand colours are mostly black and white with pops of red, green and blue. The colours are the basics in the digital environment (RGB). 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FOPATS’ role was to manage the transition to a new housing and tenancy software platform in Queensland’s Department of Housing and Public Works—a critical tool in the department’s work. We created an employer marketing campaign to help explain the change and developed the character metaphors—two groovy robots—to embody the old and new platforms. 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In less than a month, we delivered a full campaign that broke through the social stigma of Queensland families needing support.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hU0rqO1qB1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our client reported the campaign had a total reach just shy of 1 million people, with 116,743 video views during the reporting period. The website had 11,641 visitors at the time—predominantly women aged 25–44, who were squarely in our target group.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(58223,61812,1,'About us','2021-10-18 01:25:31','2021-10-18 01:25:31','43411d49-da3f-458c-a6d8-13feafee79ad',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AIq0spRzjX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Uncross your fingers.\",\"headingColour\":\"text-white\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Let out that breath you’ve been holding.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We’re a creative agency whose clients sleep at night.\\nThere are no jazz hands, no smoke, no mirrors, no special effects.\\nFor our clients, this means creative confidence for them, their team and those higher up the chain. 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Anything that shouldn\'t go down the loo.',NULL,NULL,'The playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way. 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It\'s a powerful positioning piece that\'s standing the college out from the crowd and showcasing it as the school of choice on the northern Gold Coast.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B24Vguyo08\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30448\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-I4OkseByw6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Storied past, bold future\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Coomera Anglican College is heavily storied. It’s done a lot of work to capture its history and moments. As result, there is a lot of heritage and tradition for a relatively young school (just 25 years).\\n\\nThe college has set a strong future of innovation and entrepreneurship. It has appointed a deputy principal whose whole focus is innovation. 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The script was drawn from lyrics of the college’s traditional song. Paired with the inspiring footage, the video effectively acknowledges the past while painting a vivid picture of the future.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IGcqD2p42y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30445\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CUjY0m7ysa\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“It was a pleasure working with New Word Order to develop the new creative for our College. They took the time to get to know what makes our college unique, and helped put that into tangible storytelling.”\",\"plainText\":\"— Aimee Barlett, Marketing and Communications Manager at Coomera Anglican College\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Ja5zJfaN0T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30446\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wtyTXQ0yRK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/574221746\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70378,74003,1,'Department of Transport and Main Roads','2021-11-08 02:59:42','2021-11-08 02:59:42','cbd49a60-d955-4b0d-ab8e-50cb68e5531c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'How Queensland Travels',NULL,NULL,'The Department of Transport and Main Roads has measured how, where and why Queenslanders travel since 1976. How Queensland Travels was the first time all of this research had been revealed together.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xiMuwH0qUn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47768\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UGKKHcWkDX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"We crafted a visual metaphor for this important story by enlarging infographic iconography, making it 3D and placing it into real world situations.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ykadeGb8YM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/145833141?h=da493c8de8&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wXJAJa8GTY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":null,\"plainText\":\"The result is a metaphor for the role of data in the real world, especially as it relates to transport.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQiJ46BCqv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47767\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IXjmqTVmWl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":null,\"plainText\":\"Our deliverables included an interactive PDF—written, edited and designed by our team—and the beautiful 3D animated video showing the 3D icons moving in the real world.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70380,74005,1,'Heart HQ','2021-11-08 03:00:34','2021-11-08 03:00:34','1fb9a938-3db2-45e8-9620-83a3ca9af6ca',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P3bQXxcsfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44878\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. Cardiology is a highly specialised field within medicine, and to grow sustainably, they needed to attract more associates.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lgp01pReVY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44873\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aTg3yWEGh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Objective\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business, and to grow the business’s referrer and patient networks.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gG5PvaSbvX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44864\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oXH0AQY2PC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our brand strategy drew on customer and referrer interviews, competitor insights and employee workshops, which also helped to define the brand values of the business. \\n\\nIt was clear the practice and the individual directors were held in high esteem by their medical colleagues. They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics for CT and heart murmurs that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. So the Heart HQ brand connects with patients on a personal level and makes them feel reassured that they matter.\\n\\nIt’s this mix of strategy and heart that makes Heart HQ a brand that will stand tall among all the others.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ISdJyIN6AW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44874\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDNF080GkR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A name, tagline, brand visual identity, website, signage and countless assets that match up with Heart HQ’s brand promise of delivering world-class cardiac care on the Sunshine Coast.\\n\\nThe quality of the brand assets significantly differentiates Heart HQ from all other competitor practices.\\n\\nCreatively, the brand is modern, refreshing and arguably not what you would expect from an organisation in the medical field – but at the same time, the language is warm, supportive and with just the right amount of authority.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VvPbVRO0Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45205\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70382,74007,1,'Heart HQ','2021-11-08 03:01:27','2021-11-08 03:01:27','37e1e966-25c6-42e4-b355-6a53720d254b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P3bQXxcsfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44878\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. 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They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics and services that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. 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With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P3bQXxcsfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44878\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. 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They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics and services that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. 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It was a great journey working with them to develop our new brand and we were very impressed with their ideas, enthusiasm and innovation. We have a new brand, a new identity and the confidence now to deliver on our growth plans. \\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VvPbVRO0Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45205\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZiaaoRDhrE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":[],\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70386,74011,1,'Heart HQ','2021-11-08 04:06:49','2021-11-08 04:06:49','7e13f99f-7945-46ab-b2c6-4ef0d9258989',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P3bQXxcsfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44878\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. 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They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics and services that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. 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It was a great journey working with them to develop our new brand and we were very impressed with their ideas, enthusiasm and innovation. We have a new brand, a new identity and the confidence now to deliver on our growth plans. \\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VvPbVRO0Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45205\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xseY6nsczI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"\\\"NWO is part of our success journey.\\\"\",\"plainText\":\"**Dr Peter Larsen**\\nManaging Director – Heart HQ\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textColour\":\"text-white\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70388,74013,1,'Heart HQ','2021-11-08 04:08:25','2021-11-08 04:08:25','635d4f79-62c1-4ddc-b57a-ef83c9ac4c05',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P3bQXxcsfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44878\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. Cardiology is a highly specialised field within medicine, and to grow sustainably, they needed to attract more associates.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lgp01pReVY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44873\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aTg3yWEGh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Objective\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business, and to grow the business’s referrer and patient networks.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gG5PvaSbvX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44864\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oXH0AQY2PC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our brand strategy drew on customer and referrer interviews, competitor insights and employee workshops, which also helped to define the brand values of the business. \\n\\nIt was clear the practice and the individual directors were held in high esteem by their medical colleagues. They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics and services that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. So the Heart HQ brand connects with patients on a personal level and makes them feel reassured that they matter.\\n\\nIt’s this mix of strategy and heart that makes Heart HQ a brand that will stand tall among all the others.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ISdJyIN6AW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44874\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDNF080GkR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A name, tagline, brand visual identity, website, signage and countless assets that match up with Heart HQ’s brand promise of delivering world-class cardiac care on the Sunshine Coast.\\n\\nThe quality of the brand assets significantly differentiates Heart HQ from all other competitor practices.\\n\\nCreatively, the brand is modern, refreshing and arguably not what you would expect from an organisation in the medical field – but at the same time, the language is warm, supportive and with just the right amount of authority.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Np5NPasoP9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### Suzanne and her team came highly recommended. It was a great journey working with them to develop our new brand and we were very impressed with their ideas, enthusiasm and innovation. We have a new brand, a new identity and the confidence now to deliver on our growth plans. \\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VvPbVRO0Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45205\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AUTeHLiAy1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### \\\"NWO is part of our success journey.\\\"\\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70390,74015,1,'Citipointe Christian College','2021-11-08 04:09:06','2021-11-08 04:09:06','f45f53d9-32f6-4a80-9a79-cba5a2e6e515',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'I can campaign',NULL,NULL,'Our campaign was based around the concept of ‘I can’, which responded to market research with parents and focused on the outcomes for students.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p51LYEpT5O\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47736\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iYNrrlmMZA\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We’ve been working with Citipointe Christian College for a number of years, having first helped them define their brand and distinctives, and then campaigned the brand to great success and high enrolments and waiting lists.\\n\\nWe then faced a new challenge: getting parents to commit for the long haul.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Y6fbAAGpQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47738\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KQMovznY0B\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We conducted in-depth interviews and asked parents: What would win you back? From their answers, we developed fresh new creative and messaging directly linked to parents’ aspirations for their children.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3Nuc4KqR6i\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47741\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UCCnWZFQHi\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The brand is now visually distinguishing from the competition by moving away from the usual depictions of happy children in school uniforms to a stronger conceptual approach that places students within the real-world situations the school is preparing them to reach.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rcnsOQ5GI8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47740\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-V3kt5nqhg3\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Results\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This campaign is unlike anything else in the school market. It’s a powerful differentiator that’s continuing high levels of interest in the target market and enrolments and tour attendance are still growing.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jZNg6COExC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47742\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wchbDpZwnc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47739\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70392,74017,1,'My Mental Health','2021-11-08 04:09:43','2021-11-08 04:09:43','6e71bfbc-0783-4522-a58b-74e4ce345335',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Connections to expert support',NULL,NULL,'We collaborated with Brisbane North PHN\'s mental health experts to empower consumers, carers and health practitioners to navigate the mental health sector with clear direction and ease. By understanding the website users on a deeper level, our creatives, strategists and developers delivered a meaningful and effective website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5pfvkvSNrw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"21979\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-czaT07FwtQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"21999\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70394,74019,1,'Brisbane North PHN NSPT','2021-11-08 04:11:30','2021-11-08 04:11:30','2325c627-8c31-4eb0-b1fd-87e597ec7c52',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'National Suicide Prevention Trial',NULL,NULL,'We were chosen to consult with Brisbane North communities who had been selected for the trial: LGBTIQ communities, Aboriginal and Torres Strait Islander communities, and community organisations working with young to middle-aged men.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yV9Swskqh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45209\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Bri6BITkLV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The team of Brisbane North PHN is one of the national sites chosen to deliver National Suicide Prevention Trial (NSPT) funding.\\n\\nOur work had two important parts. The first was to engage deeply and sensitively with communities to understand their experiences, successes and reflections during the four years of trial funding and to report on these. The second was to deliver useful materials the service organisations could use to seek further funding and sponsorships as they transitioned from trial funding.\\n\\nTo successfully undertake community engagement, we again partnered with Janine Crawford, a skilled health consultant and Aboriginal and Torres Strait Islander woman. Our work included workshops, face-to-face interviews and a highly successful yarning circle, and these important and sensitive conversations—which included Sad News/Sorry Business—were given the time and space each needed.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2OxHHkid1g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45325\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VcPtAbE6Am\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The finalised report was submitted to NSPT as a qualitative reflection on the remarkable achievements of the trial—including the PHN’s commitment to community-led co-design, and the healing within communities that was begun through the intentionally collaborative process.\\n\\nTo offer creative services that were suited to the context, needs and existing resourcing of the seven service organisations, we offered a menu of items, ranging from fact sheets to marketing consultations. The groups then chose the elements that were of greatest use to them.\\n\\nPart of the unique nature of the Brisbane North PHN NSPT trial was the emphasis on community partnerships and collaboration, and we embodied this in our design approach, too. To enable groups to pitch together or separately for any future suicide prevention funding, we created a single brand style to visually unify any designed material. Each group, then, had its own logo and its own colour palette within that visual style—a brand within a brand. That way, any future funding pitches that relied on our designed material could look as though the groups were unique but still closely aligned.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70396,74021,1,'QMHC','2021-11-08 04:12:09','2021-11-08 04:12:09','f3113497-3a39-464b-a3ce-d953868f7b92',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Stakeholder engagement',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QkuSHpszbt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47656\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B6PvNvL5Iy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We gained clear lines of sight into the impressions and needs of their stakeholder audience through 26 guided, in-depth phone interviews. Each interview was between 30 and 45 minutes long, and followed an approved guide to elicit data and insights to key questions. Key stakeholders included representatives of vulnerable groups, including remote communities, LGBTIQ+ stakeholder organisations, and Aboriginal and Torres Strait Islander groups.\\n\\nFrom this data, we developed an insights document and then a strategy to enable the Commission’s 20+ staff to better reach stakeholders with timely, needed communication and engagement opportunities.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-F39qRl2lIU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47657\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70398,74023,1,'Reasons to Stay','2021-11-08 04:12:53','2021-11-08 04:12:53','bc314b99-84a3-4bfb-b002-af5a3a5218db',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Conversations save lives',NULL,NULL,'Our agency purpose—to make a meaningful difference to people’s lives—rings no truer than this campaign. Conversations can be lifesaving. The Reasons to Stay campaign drives this message to remind people to reach out and find their reasons to keep living.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Wuk6XROt8C\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19060\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-vjXnYnypEU\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Suicide takes around eight Australians from us every day and it needs to stop.\\n\\nBrisbane North PHN commissioned us to join the fight against suicide and produce a powerful digital campaign, speaking to people at risk of suicide and to their friends and family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xEmYfpUPYn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"19064\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447095\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"19066\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447106\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"19067\"],\"videoCode\":\"<style>.embed-container { position: relative; 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Even though I was part of the storytelling behind the scenes, I was moved at every stage of the process by how tough these Australians have it on a daily basis, and how candid they were with us about their stories.\",\"plainText\":\"**— Kat Scott, producer**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NURtiGsn81\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":[],\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70404,74029,1,'Rural Aid','2021-11-08 04:14:56','2021-11-08 04:14:56','e566d9a1-a631-40a3-9c9f-9cd24a6490a6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Through drought, flood and fire, Rural Aid is there.',NULL,NULL,'Rural Aid is there for local farmers doing it tough, providing water, fodder and financial and counselling help. \n\nProviding emergency support is the priority, but it was time for Rural Aid to shift its focus to building resilience and sustainability in rural communities.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eLK3JgwUaW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47719\",\"22211\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QCEdWG6OxJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"The nature of the campaign, featuring real farmers telling their story, was insightful for many staff who might not get the chance to speak with or hear from farmers very often.\",\"plainText\":\"**– Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-a1ZSpKzNhg\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/575770982\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4IaqNatl2X\",\"enabled\":false,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"The campaign\",\"plainText\":\"Our goal was to raise significant revenue before the end of the financial year. 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