[{"type":"vizyBlock","attrs":{"id":"vizy-block-2BMTwZsxt5","enabled":true,"collapsed":false,"values":{"type":"type-xgBpfxj8HD","content":{"fields":{"images":["16826"]}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-yW5tY9wyAQ","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"sortOrder":["new1","new2"],"blocks":{"new1":{"type":"heading","enabled":"1","fields":{"headingText":"Challenge","headingColour":"text-black","headingSize":"text-2xl"}},"new2":{"type":"text","enabled":"1","fields":{"text":"To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\n\nEveryone deserves to feel safe. Domestic and family violence is never acceptable. Help and support are available.\n\nThis is the campaign message the Queensland Government commissioned us to develop as the impact of COVID-19 rippled across our state.","textSize":"text-xl","textColour":"text-black"}}}},"buttons":"","sectionTitle":""}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-BAdruYcFgJ","enabled":true,"collapsed":false,"values":{"type":"type-xgBpfxj8HD","content":{"fields":{"images":["16838"]}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-CsRNpWzHen","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"sortOrder":["new1","new2"],"blocks":{"new1":{"type":"heading","enabled":"1","fields":{"headingText":"Strategy","headingColour":"text-black","headingSize":"text-2xl"}},"new2":{"type":"text","enabled":"1","fields":{"text":"We started the project by researching DFV campaigns in Australia and around the world.\n\nOur diverse target market included:\n\n1. Adult Queenslanders 18+ who are affected by domestic and family violence\n\n- People experiencing domestic and family violence\n- People who become aware of domestic and family violence occurring\n\n2. 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DFV is complex and often hard to identify. We unpacked the different dimensions of DFV and always pointed the reader or viewer to help and support.\n\nOur messages were targeted to a diverse Queensland audience. 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We were careful to avoid using the human figure or gender-specific shapes to symbolise violent or threatening behaviours.\n\nInstead, our goal was to capture the far-reaching effect of domestic violence in the home and family through clean and minimal iconography, colours and shapes.\n\nWe used brand colours strategically, ensuring they were striking but not aggressive or alarming. 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The morphing animation style is eye-catching and interesting.\n\nThe morphing shapes also efficiently unpack important messages to the viewer, complementing and supporting the messages in the video voiceover.","textSize":"text-xl","textColour":"text-black"}}}},"buttons":"","sectionTitle":""}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-0Latj6rdpS","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"sortOrder":["new1","new2"],"blocks":{"new1":{"type":"heading","enabled":"1","fields":{"headingText":"Phase 2","headingColour":"text-black","headingSize":"text-2xl"}},"new2":{"type":"text","enabled":"1","fields":{"text":"After the success of our 2020 launch, we rolled out a new iteration in 2021 that focused more on the non-physical forms of domestic and family violence.\n\nThis includes behaviour around controlling or monitoring finances, technology and social interactions.\n\nOur goal: to raise awareness and understanding of these forms of abuse, and communicate the seriousness of these behaviours.","textSize":"text-xl","textColour":"text-black"}}}},"buttons":"","sectionTitle":""}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-Qes33flGQL","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"sortOrder":["new1","new2"],"blocks":{"new1":{"type":"heading","enabled":"1","fields":{"headingText":"Impact","headingColour":"text-black","headingSize":"text-2xl"}},"new2":{"type":"text","enabled":"1","fields":{"text":"Work of this kind speaks straight to our purpose as an agency: to make a meaningful impact to people’s lives. 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