(138057,141818,1,'Terms and conditions','2022-08-08 06:09:46','2022-08-08 06:09:46','67b12063-ddac-4ae4-bef0-f124730fab9a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### **About this estimate**\\n\\nOur estimate is valid for a period of 45 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these Terms and Conditions\\n\\nThe estimate has been provided according to your brief to us. Any exclusions noted in the estimate should not be taken as exhaustive and you should assume that unless a service has been explicitly listed in the quote, it is not included in the price. \\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the estimate and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of our estimate includes full acceptance of the conditions and payment terms listed in these terms and conditions. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\nWe use the terms estimate and quote interchangeably and their meaning should be taken as the same: a cost estimate to the value of the work required to achieve your outcomes based on information you have provided us. This estimate may change in response to your project needs and, if it does, a new or additional quote may be required to be approved before work continues.\\n\\n##### **Approval**\\n\\nWe use Docusign for some estimates or, for smaller jobs, require an authorisation signature on a copy of the provided estimate. Your account manager will let you know the required authorisation method. No work can be scheduled until we have a duly authorised estimate through Docusign or your signature on an estimate.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the approved estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, images, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\n##### **Checking, approval and signing-off**\\n\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\nOn some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred. Any requested changes are handled through our change control procedure which is:\\n\\n1. Any request for change must be detailed in writing including a description of the required change, the rationale for the change, and the effect the change will have on the project.\\n2. Your account manager will review the proposed change and determine, in consultation with you, if the change is within existing scope or outside the existing project scope. \\n3. If the change is minor and within the scope of the project briefing and/or budget, your account manager will schedule the change to be made at an appropriate time. \\n4. If the change is outside the scope of the existing project briefing and/or budget, your account manager will review the proposed change. \\n5. Your account manager will supply you with a quotation for the requested changes.\\n6. Work on the changes will be scheduled when we receive written  authorisation from you for the work and the associated charges. \\n7. Charges will be invoiced to you after we have implemented the agreed changes. \\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF. Your account manager can help you with this if you are unsure about marking up a PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. Depending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Digital projects**\\n\\nThe following terms are specific to digital projects. \\n\\n**Digital content entry**\\n\\nWhere the estimate pertains to content entry for your digital project, time has been allocated for us to input a set amount of content (as defined by the estimate). Should more time be required, it will be charged at our standard hourly rate. Content cannot be input until the project has been finalised and fully tested by NWO. Your timelines should allow content to be uploaded after completion of development and prior to final testing.\\n\\n**Acceptance and completion**\\n\\nWe will conduct testing throughout the project development; however, you are responsible for confirming the works produced by NWO are as per the brief and fit for the purpose and function as contracted. If no acceptance testing is undertaken by you, the product will be deemed accepted when launched or on its first public use. After acceptance, alterations/fixes will be charged as incurred.\\n\\n**Website warranty**\\n\\nWhen not otherwise specified our warranty period covers your website for 30 days from the acceptance date. Any issues in functionality that are brought to our attention during this period will be fixed without charge in a time frame to be negotiated with you. Charges will apply for any fixes outside the warranty period or changes to the website that are outside the scope of the original quotation.\\n\\n**Platform and browser compatibility**\\n\\nUnless otherwise specified, New Word Order will test the following browsers on the version current at the date of our estimate. \\n\\n- Chrome\\n- Edge\\n- Firefox\\n- Safari\\n- Opera\\n\\nNew Word Order is not responsible for work to update websites when new browsers are released after acceptance or if the website does not work on browsers not included in the list provided. Internet Explorer and other deprecated browsers are not tested against and, if required and possible, will incur additional charges.\\n\\n**Third-party software**\\n\\nIf third-party software is used in the delivery of your digital product unless otherwise specified the fees for the software are an annual licence fee. You agree to pay ongoing charges to ensure the continued functionality of your product.\\nIf you enter into a maintenance contract with us, on-going software licence fees will be included in the maintenance fees.\\n\\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved, change website layouts, or increase the volume  to be produced – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\nWe understand that circumstances change. We schedule all work into our studios based on delivery requirements. If your delivery requirements change you should inform us immediately.\\n\\nIf you are unable to meet timeframes for providing us information, feedback or content, we may withdraw your job from the studio until you get it to us. If your project has been delayed due to the loss of a scheduling window or the late approval of the estimate or proposal, we will inform you of the revised timeline.\\n\\nIf timelines are not being adhered to on your part and the project is on hold for 90 days or more, we reserve the right to close the project. You will be invoiced for any outstanding costs incurred up to the date of closure. Any overpayments will be refunded. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead. \\n\\nRestarting a project will incur a re-commencement fee which will be invoiced prior to work starting again.\\n\\n##### **Administration and consumables**\\n\\nExpenses and administrative costs are incurred during every project. These may include phone calls, printing, couriers, proofs, materials, and finance and administrative work to make your project run smoothly.\\n\\nYour quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n**When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 50 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you’re an existing client**\\n\\nIf you’re already a client of ours, we reserve the right to invoice you 30 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made. See Late Payment below for fees associated with late payments.\\n\\n**When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of up to 50 per cent of the total cost prior to commencing your project. In this case, the remaining costs will be split into milestone-based payments.\\n\\n**When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n**When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n**When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n**Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements. \\n\\nWe may engage a third party for debt recovery services of any payments which are more than 45 days overdue. Relevant contact details and information about outstanding payments will be provided to them to enable them to liaise directly with you for debt recovery purposes. \\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws and only supply content for which you have full authority to use\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\nWe hold onto current jobs for 6 months. After that time, your files are moved to our archive backup. If you require old files from our archive, a fee will be charged to locate and provide to you.\\n\\n##### **Project management**\\n\\nOur account and project managers make sure your project stays on track. This takes time and considerable effort. Your estimate contains a fee for project/account management that covers the administrative and management hours we expect our agency will expend in delivering your project.\\n\\nThese include project meetings between you and us, scheduling your work in the studios, ensuring projects are delivered on time and on budget, production of audio-visual and print components, and making sure project outcomes are in line with our requirements.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\n##### **Supplying material to us**\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – do not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and images in a digital format unless otherwise specified in this estimate or brief. Only supply material that you have the legal and ethical right to use.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. \\n\\nThis warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\\n\\n##### **Intellectual property**\\n\\nAny research data, concepts, diagrams or illustrations remain the property of New Word Order. Any alternate intellectual property rights contained in the design or materials used in the execution of this project, including artwork and computer-generated instructions and information, remain with New Word Order. \\n\\nYou warrant that you hold all necessary intellectual property rights in any document or material (including, but not limited to, plans and drawings), that are supplied to New Word Order for its provision of goods and services and that there is or will be no infringement of any rights or entitlements held by any third party. \\n\\nYou also indemnify and hold harmless New Word Order for any claims made against it arising from New Word Order’s use of any drawings, design or any other document, material or information provided by you, the client. \\n\\nYou warrant that all designs or instructions to New Word Order will not cause New Word Order to infringe any patent, registered design or trademark in the execution of the client orders.\\n\\n##### **Termination**\\n\\nNew Word Order may refuse to enter into this contract or terminate any existing arrangements, without prejudice, if we find our core values are at odds with yours. Our core values put people at the centre of everything we do. We do not condone discrimination of any kind, nor do we condone violations of human rights. \\n\\nWe also may terminate a contract if invoices are unpaid (see Payment terms and pre-payments) or if you become insolvent.\\n\\n##### **Changes to Terms and Conditions**\\n\\nFrom time-to-time we may make changes to these Terms and Conditions. Any changes, unless otherwise notified, will come into effect on your next project with us.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138059,141820,1,'Burnie Brae','2022-08-08 06:14:50','2022-08-08 06:14:50','4e9dacbe-19aa-465d-98ba-efac41c5cb19',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives',NULL,NULL,'What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZaXkCuEhzq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140080\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked closely with Burnie Brae to understand their issues and what makes them tick. There was a concern Burnie Brae was lacking meaning, awareness and connection for much of the public they serve, alongside a recognition that the brand was simply a bit ‘tired’ and neglected. \\nAs a branding and strategy specialist, we created a process to uncover some of the truths behind the brand to set the groundwork. Our team conducted a series of research and workshops before embarking on brand direction and narrative development projects.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140065\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With the foundations set, our creative team embarked on refreshing Burnie Brae’s visual identity. The creative concept painted a picture of community connection and explored a distinctive direction for the Burnie Brae brand. We adapted the existing logo and brand colours to build a fresh and recognisable feel.\\nWe redesigned and built a new website, improving the information navigation and creating better user journeys.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PJGiDHCA2X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140069\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qsqwFJwI56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140066\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result has seen Burnie Brae take ownership of a revitalised brand identity that has stronger connections to their stakeholders. The stunning new website is simple to use and takes users on a compelling journey through Burnie Brae’s community service offerings.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives','What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138060,141821,1,'Glengara Care','2022-08-08 06:16:07','2022-08-08 06:16:07','e836e0ac-f3e5-4653-a6fb-e1ec6dbbf3bb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What’s your care factor?',NULL,NULL,'That is the question RetireAustralia is posing to potential residents of the Glengara Care facility. They asked us to help them reach both their 80+ audience and the slightly younger influencers—their children—to communicate what sets Glengara Care apart.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CIgMzACdNE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141522\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141504\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"While Glengara Care has been described as the ‘genuine alternative to aged care’, it often isn’t clear what exactly sets the facility apart from residential aged care facilities. The differentiators ultimately come down to the provision of care: Glengara Care offers care that is personal, loving and delivered in a manner that preserves the recipient’s independence.\\n\\nThe ‘Your Care Factor’ campaign was required to generate leads (and sales) while building awareness around Glengara Care, in comparison to some of the well-known aged care alternatives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gEXzZ5VyHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/716600899?h=4efb4f4cd1&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"GlengaraCare TVC\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The core of the campaign was built from the concept of ‘care’. We drew out two meanings from ‘Your Care Factor’—not only the level of care provided by the facility, but also the decision-making factors that each potential buyer personally cares about. The term ‘care factor’ is deeply familiar, perhaps not so much to the 80+ year old resident market, but more so to their children—the key influencers of this campaign.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PJGiDHCA2X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141505\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qsqwFJwI56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141506\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We created three television commercials that pose the question of ‘What is your care factor?’ by contrasting the realities of people struggling physically and emotionally in a home that doesn’t suit their needs against people receiving the unparalleled care offered at Glengara Care.\\n\\nWhile the videos showcase Glengara Care’s differentiated care offering, the advertisements themselves separate Glengara Care from the alternatives. They’re provocative, fresh and engaging.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3yQnxK2ME5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This project certainly wasn’t an easy one. The final product is the result of fierce determination—both from NWO and RetireAustralia—in the face of adversity such as COVID-19 restrictions, risks and vulnerability. The video shoot was rescheduled numerous times and often our careful planning was swapped out for quick thinking and adaptability.\\nThe end result, however, was worth every bit of effort.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'What’s your care factor?','That is the question RetireAustralia is posing to potential residents of the Glengara Care facility. They asked us to help them reach both their 80+ audience and the slightly younger influencers—their children—through television advertising, to communicate what sets Glengara Care apart.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138062,141823,1,'RetireAustralia','2022-08-08 06:16:57','2022-08-08 06:16:57','be9e250c-f380-4d24-9aca-0ef6e6a82e12',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The joys of a fully invested, long-term relationship',NULL,NULL,'The more time we spend with a client, the more we can understand and help them. That’s certainly been our experience with retirement village operator RetireAustralia, whom we’ve worked with for many years across all kinds of projects and creative challenges.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W1GF1554qH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48554\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-94Wz43ySiO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Work and campaigns\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After a number of years being part of on a multi-agency roster, New Word Order won a five-way pitch for the entire account. Responsibilities have included the entire portfolio of new and existing communities, brand projects, lead generation campaigns and strategic marketing direction. \\n\\nOur ongoing partnership has resulted in a truly collaborative relationship that continues to grow and evolve. We’ve produced many ground-breaking campaigns along the way, and if work in progress is any indication, the best is most definitely yet to come.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OcIU8HPpVB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48548\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jFWsNXz77v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48556\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-77KaMezwdw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Full service offering\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy. Copywriting. Video production. Digital. Design. Photography. Research. Branding. Pretty much every tool in the New Word Order kitbag has been utilised by the RetireAustralia marketing team, such has been the breadth and depth of our working partnership. \\n\\nOur full service agency offering creates the perfect platform for strong collaboration as clients such as RetireAustralia have the confidence that integration and campaign execution from strategy can be executed more efficiently.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UAN0zeDxtY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238021812?h=67c8a18562&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238030725?h=4b0966592b&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238028973?h=8ad9e0fc70&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xxGuN9crsA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Branding\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"New Word Order’s branding expertise has been integral to the partnership with RetireAustralia. We\'ve fully branded and marketed new communities in their growing portfolio, establishing the right brand values and voice for each particular project. \\n\\nThe masterbrand is also being rigorously reviewed to ensure optimal value is being achieved from RetireAustralia name. We’ve helped them grow brand awareness and stake their claim as a people business first, and property business second. In the backdrop of COVID-19, this has been a significant branding challenge that our partnership team continues to work on together.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-79rgfAlU77\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48555\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-neQVTm36wB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48562\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dT6wu1E3Ly\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48564\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BHWYFYJQXk\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48563\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'The joys of a fully invested, long term relationship','The more time we spend with a client, the more we can understand and help them. That’s certainly been our experience with retirement village operator RetireAustralia, whom we’ve worked with for many years across all kinds of projects and creative challenges.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138064,141825,1,'RetireAustralia','2022-08-08 06:17:27','2022-08-08 06:17:27','cec145a0-90cb-4374-a2f4-6ca56970d703',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The joys of a fully invested, long-term relationship',NULL,NULL,'The more time we spend with a client, the more we can understand and help them. That’s certainly been our experience with retirement village operator RetireAustralia, whom we’ve worked with for many years across all kinds of projects and creative challenges.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W1GF1554qH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48554\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-94Wz43ySiO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Work and campaigns\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After a number of years being part of on a multi-agency roster, New Word Order won a five-way pitch for the entire account. Responsibilities have included the entire portfolio of new and existing communities, brand projects, lead generation campaigns and strategic marketing direction. \\n\\nOur ongoing partnership has resulted in a truly collaborative relationship that continues to grow and evolve. We’ve produced many ground-breaking campaigns along the way, and if work in progress is any indication, the best is most definitely yet to come.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OcIU8HPpVB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48548\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jFWsNXz77v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48556\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-77KaMezwdw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Full-service offering\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy. Copywriting. Video production. Digital. Design. Photography. Research. Branding. Pretty much every tool in the New Word Order kitbag has been utilised by the RetireAustralia marketing team, such has been the breadth and depth of our working partnership. \\n\\nOur full service agency offering creates the perfect platform for strong collaboration as clients such as RetireAustralia have the confidence that integration and campaign execution from strategy can be executed more efficiently.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UAN0zeDxtY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238021812?h=67c8a18562&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238030725?h=4b0966592b&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238028973?h=8ad9e0fc70&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xxGuN9crsA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Branding\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"New Word Order’s branding expertise has been integral to the partnership with RetireAustralia. We\'ve fully branded and marketed new communities in their growing portfolio, establishing the right brand values and voice for each particular project. \\n\\nThe masterbrand is also being rigorously reviewed to ensure optimal value is being achieved from RetireAustralia name. We’ve helped them grow brand awareness and stake their claim as a people business first, and property business second. In the backdrop of COVID-19, this has been a significant branding challenge that our partnership team continues to work on together.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-79rgfAlU77\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48555\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-neQVTm36wB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48562\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dT6wu1E3Ly\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48564\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BHWYFYJQXk\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48563\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'The joys of a fully invested, long term relationship','The more time we spend with a client, the more we can understand and help them. That’s certainly been our experience with retirement village operator RetireAustralia, whom we’ve worked with for many years across all kinds of projects and creative challenges.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138066,141827,1,'Burnie Brae','2022-08-08 06:19:28','2022-08-08 06:19:28','8850260d-ceae-42e7-bd38-8f053820c1e7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives',NULL,NULL,'What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZaXkCuEhzq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140080\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked closely with Burnie Brae to understand their issues and what makes them tick. There was a concern Burnie Brae was lacking meaning, awareness and connection for much of the public they serve, alongside a recognition that the brand was simply a bit ‘tired’ and neglected. \\nAs a branding and strategy specialist, we created a process to uncover some of the truths behind the brand to set the groundwork. Our team conducted a series of research and workshops before embarking on brand direction and narrative development projects.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140065\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With the foundations set, our creative team embarked on refreshing Burnie Brae’s visual identity. The creative concept painted a picture of community connection and explored a distinctive direction for the Burnie Brae brand. We adapted the existing logo and brand colours to build a fresh and recognisable feel.\\nWe redesigned and built a new website, improving the information navigation and creating better user journeys.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PJGiDHCA2X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140069\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qsqwFJwI56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140066\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result has seen Burnie Brae take ownership of a revitalised brand identity that has stronger connections to their stakeholders. The stunning new website is simple to use and takes users on a compelling journey through Burnie Brae’s community service offerings.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives','What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138068,141829,1,'Department of Housing and Public Works','2022-08-08 06:19:55','2022-08-08 06:19:55','976aecfc-a50d-4690-bbca-f557175ea13a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Have your say in a better renting future',NULL,NULL,'With a range of renting reforms not yet law, we created a campaign to drive renters to a survey where they could have their say.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NnAYpM8RPK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47660\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2V7rQTXdap\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"More Queenslanders are renting than ever before.\\n\\nSo the Department of Housing and Public Works wanted to have open and honest conversations with renters, property owners and managers about what matters and what needs to change.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BQeIecGM9t\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47661\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-mjELLOS8zt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The messaging was compelling and obvious to convince the target groups there was value in them participating in the survey. To motivate the audiences, we tapped into key renting issues but kept a warm and positive sentiment.\\n\\nWe developed display ads, videos and static posts to build awareness and capture interest.\\n\\nPlus, we used long-form Facebook posts to convert target group interest and inform them on the details.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CDacbY6rtS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47662\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W1OXhvU4i4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign had a total of 24 posts across two weeks, reaching 1.37 million individual Facebook users, with more than 42,000 engagements.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VN9WYyb9Pi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47663\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Department of Housing and Public Works - Have your say in a better renting future','With a range of renting reforms not yet law, we created a campaign to drive renters to a survey where they could have their say.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138070,141831,1,'Brisbane South PHN','2022-08-08 06:20:26','2022-08-08 06:20:26','29c6b238-4811-4a99-b5ac-6ee877b5b2af',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Aged Care Navigator',NULL,NULL,'We helped Brisbane South PHN to encourage older people to sign up to My Aged Care, so affordable, practical support is ready for them when they need it.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oNzYQDCB0J\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47749\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JuROxoLizt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Authentic community engagement\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We ran focus groups with people within the target market—in Redlands and Logan—and learned their perceptions of aged care, the challenges with navigating services and levels of participation in My Aged Care.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gGzYlN4TtN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47750\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VOx7qvXe9V\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We developed a campaign strategy and creative to encourage people in the target groups to attend an information session.\\n\\nA key element to our campaign strategy was targeting the \'influencer\' group: children who often help their elderly parents to find the right support and make decisions. Influencers spend a lot of time using digital media, particularly Facebook, so this formed a large part of the campaign collateral we developed.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VEF0Vw8lC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47751\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VfrmLMDvpV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47752\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Brisbane South PHN','We helped Brisbane South PHN to encourage older people to sign up to My Aged Care, so affordable, practical support is ready for them when they need it.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138072,141833,1,'Burnie Brae','2022-08-08 06:21:21','2022-08-08 06:21:21','c4c4967b-e6dd-4606-9cc9-57e9b80a322b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives',NULL,NULL,'What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZaXkCuEhzq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140080\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked closely with Burnie Brae to understand their issues and what makes them tick. There was a concern Burnie Brae was lacking meaning, awareness and connection for much of the public they serve, alongside a recognition that the brand was simply a bit ‘tired’ and neglected. \\nAs a branding and strategy specialist, we created a process to uncover some of the truths behind the brand to set the groundwork. Our team conducted a series of research and workshops before embarking on brand direction and narrative development projects.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140065\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With the foundations set, our creative team embarked on refreshing Burnie Brae’s visual identity. The creative concept painted a picture of community connection and explored a distinctive direction for the Burnie Brae brand. We adapted the existing logo and brand colours to build a fresh and recognisable feel.\\nWe redesigned and built a new website, improving the information navigation and creating better user journeys.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PJGiDHCA2X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140069\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qsqwFJwI56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140066\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result has seen Burnie Brae take ownership of a revitalised brand identity that has stronger connections to their stakeholders. The stunning new website is simple to use and takes users on a compelling journey through Burnie Brae’s community service offerings.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives','What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138074,141835,1,'Pivotus','2022-08-08 06:22:13','2022-08-08 06:22:13','2251c08f-2f1a-4ef1-b859-357c1b453490',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a pivot?',NULL,NULL,'After rapid growth in recent years, My Media Trading Desk (MMTD) hit the pause button and engaged NWO to ask many of their valued clients: What do you really think of MMTD? Their clients’ generous answers both delighted MMTD and offered a mandate to change and grow. Pivotus is their response.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NhnaCQNxpw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47990\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B78dz1rmC2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"But what do your clients really think?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"NWO began the rebranding process by surveying MMTD’s clients. Commonly held by all of their clients was great regard for their honesty, their industry knowledge, and their unbreakable commitment to exceptional customer service.\\n\\nClients also said they wanted to get deeper insights, beyond the fast and accurate data and delivery MMTD were already known for.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AlIqZXoFkr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47763\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ulVnymquUW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Why Pivotus?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"MMTD needed a new brand to drive their reputation for quality data, strategic advice and superior customer experiences.\\n\\nThe brand needed to convey a clear promise: we’ll rapidly measure and pivot to maximise your media spend returns.\\n\\nTo pivot is to turn on a point—and there’s no better metaphor for how they pivot digital media to get the best possible results for their clients.\\n\\nPivotus is also a call to action: Pivot your brand with their team—because they are nimble, fast and focused in a rapidly changing market.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MJZcxjyvrL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47761\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-w74pYr8Ehf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Founder and CEO Michael Petersen said the new brand better reflects market expectations of their firm and his team’s commitment to a superior customer experience.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VLVB6hcgiC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47992\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GXT7RzNKoY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47764\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Pivotus - What\'s a pivot?','After rapid growth in recent years, My Media Trading Desk (MMTD) hit the pause button and engaged NWO to ask many of their valued clients: What do you really think of MMTD? Their clients’ generous answers both delighted MMTD and offered a mandate to change and grow. Pivotus is their response.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138076,141837,1,'Burnie Brae','2022-08-08 06:22:47','2022-08-08 06:22:47','d972e2d0-bb4f-46f6-a7b5-efd18086eca0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives',NULL,NULL,'What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZaXkCuEhzq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140080\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked closely with Burnie Brae to understand their issues and what makes them tick. There was a concern Burnie Brae was lacking meaning, awareness and connection for much of the public they serve, alongside a recognition that the brand was simply a bit ‘tired’ and neglected. \\nAs a branding and strategy specialist, we created a process to uncover some of the truths behind the brand to set the groundwork. Our team conducted a series of research and workshops before embarking on brand direction and narrative development projects.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140065\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CREATIVE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With the foundations set, our creative team embarked on refreshing Burnie Brae’s visual identity. The creative concept painted a picture of community connection and explored a distinctive direction for the Burnie Brae brand. We adapted the existing logo and brand colours to build a fresh and recognisable feel.\\nWe redesigned and built a new website, improving the information navigation and creating better user journeys.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PJGiDHCA2X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140069\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qsqwFJwI56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140066\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result has seen Burnie Brae take ownership of a revitalised brand identity that has stronger connections to their stakeholders. The stunning new website is simple to use and takes users on a compelling journey through Burnie Brae’s community service offerings.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives','What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138078,141839,1,'Endeavour Foundation','2022-08-08 06:23:47','2022-08-08 06:23:47','df5ed330-5017-42ce-9aea-79ec203890a5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Rebranding an icon for a new era',NULL,NULL,'The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story. We stepped in to capture the essence of authentic customer service: to tell Endeavour’s compelling brand story about the people they serve, and the people who serve.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-i7VSDgqc7V\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45336\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XE9ZIQrYn6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Endeavour delivers essential, personalised and compassionate services to people with intellectual disabilities. When the NDIS was introduced, it was the perfect opportunity for Endeavour to show the world what their services mean to the community it serves.\\n\\nThey asked us to take their new logo and develop a complementary campaign and suite of branding tools to support it. Our goal was to capture the heart of Endeavour Foundation through storytelling and unify the foundation’s people and customers under one powerful vision.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5lKlpPU30x\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45338\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jeFwrbtZMK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45339\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JKRNdGpqnc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We based our campaign strategy on one question: what would make my life better? The question explored Endeavour’s objective to create a brand that could represent their customers and generate greater possibilities for their care. 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Endeavour reported back to us the meaningful moments when their customers saw their photos for the first time.\\n\\nSince the brand and campaign launch in June 2018, Endeavour has boosted their number of leads for their main service areas: accommodation, day services and work placements. With a long-term goal in mind, these results are significantly greater than anticipated, and only a few months since the campaign launch.\\n\\nIn addition, Endeavour reported to us unexpected community engagement at their events—people who have no connection to intellectual disability and have not previously been involved with the foundation. 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It\'s the school for real life.\\n\\nThis campaign included gorgeous hero photography, strategic messaging and a series of videos where students talk about their WestMAC experience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-66MSHWAoOc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/470822168?h=a0ce3a6b80&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/470822520?h=90034f124f&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KSqaU5wR9Y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign resonated with parents in the catchment, and filled the tour. We continued to run the campaign for the rest of the year, encouraging prospective parents to attend a personal tour.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ip4P0zUBCI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45333\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'West Moreton Anglican College','The school for (real) life campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138082,141843,1,'West Moreton Anglican College','2022-08-08 06:26:22','2022-08-08 06:26:22','d7aa9edd-9c26-4096-966f-09c33a3a3943',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The school for (real) life campaign',NULL,NULL,'Like schools everywhere, West Moreton Anglican College needed to change its plans to bring parents onto campus to experience the school because of the coronavirus.\n\nThis meant the annual open day was cancelled. But a few months later when restrictions eased, the school had a chance to bring parents back.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kSAkN1lDaq\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Like schools everywhere, West Moreton Anglican College needed to change its plans to bring parents onto campus to experience the school because of the coronavirus.\\n\\nThis meant the annual open day was cancelled. 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It outlined a WestMAC-specific brand campaign that celebrated the WestMAC way and positioned the school as a unique and desirable offering compared to other schools in the catchment area.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GVAyDnsmRc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45329\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-o0LzwcEURr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"At the end of the day, parents just want their kids to be happy, healthy and well.\\n\\nWestMAC is a wonderland for kids complete with an agriculture farm, animals and a garden for digging—because that\'s just what kids like doing. It\'s the school for real life.\\n\\nThis campaign included gorgeous hero photography, strategic messaging and a series of videos where students talk about their WestMAC experience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-66MSHWAoOc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/470822168?h=a0ce3a6b80&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/470822520?h=90034f124f&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KSqaU5wR9Y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign resonated with parents in the catchment, and filled the tour. We continued to run the campaign for the rest of the year, encouraging prospective parents to attend a personal tour.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ip4P0zUBCI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45333\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'West Moreton Anglican College','The school for (real) life campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138084,141845,1,'Heart HQ','2022-08-08 06:26:59','2022-08-08 06:26:59','d23d2527-6a18-4c26-bfd3-ec6b6a1a9f41',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P3bQXxcsfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44878\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. Cardiology is a highly specialised field within medicine, and to grow sustainably, they needed to attract more associates.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lgp01pReVY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44873\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aTg3yWEGh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Objective\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business, and to grow the business’s referrer and patient networks.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gG5PvaSbvX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44864\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oXH0AQY2PC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our brand strategy drew on customer and referrer interviews, competitor insights and employee workshops, which also helped to define the brand values of the business. \\n\\nIt was clear the practice and the individual directors were held in high esteem by their medical colleagues. They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics and services that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. So the Heart HQ brand connects with patients on a personal level and makes them feel reassured that they matter.\\n\\nIt’s this mix of strategy and heart that makes Heart HQ a brand that will stand tall among all the others.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ISdJyIN6AW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44874\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDNF080GkR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A name, tagline, brand visual identity, website, signage and countless assets that match up with Heart HQ’s brand promise of delivering world-class cardiac care on the Sunshine Coast.\\n\\nThe quality of the brand assets significantly differentiates Heart HQ from all other competitor practices.\\n\\nCreatively, the brand is modern, refreshing and arguably not what you would expect from an organisation in the medical field – but at the same time, the language is warm, supportive and with just the right amount of authority.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Np5NPasoP9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### Suzanne and her team came highly recommended. It was a great journey working with them to develop our new brand and we were very impressed with their ideas, enthusiasm and innovation. We have a new brand, a new identity and the confidence now to deliver on our growth plans. \\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VvPbVRO0Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45205\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AUTeHLiAy1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### \\\"NWO is part of our success journey.\\\"\\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,'Heart HQ','Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138085,141846,1,'Coomera Anglican College','2022-08-08 06:27:49','2022-08-08 06:27:49','6a318876-f643-4afb-b453-3df72fe4d69b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Anything is possible campaign',NULL,NULL,'This campaign is bridging the gap between Coomera Anglican College\'s storied past and bold future. 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It\'s a great example of our Primary Health Networks working together to improve the health of all Australians.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Safe to See your GP','There\'s no reason to put your health on hold',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138094,141855,1,'Tritium','2022-08-08 06:35:10','2022-08-08 06:35:10','d03fbd0c-3087-4bc1-816d-bf61d95defe9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand set for the future',NULL,NULL,'As a leading global producer of electric vehicle chargers, Tritium is Brisbane’s most exciting start-up and is now firmly in the global big league. Tritium commissioned us to update their brand and produce a launch video—to put their internal culture of creativity and innovation on display and share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GLSN3YDBFD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"73939\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/287017736\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LrG99HVOYN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"61847\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"BRAND\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tritium is now a global brand—and our work took them to the world stage.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked with Tritium a few years ago to define their brand narrative, design their brand and create logo, visual identity and a range of assets.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZeQWeTuQlo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"73941\",\"73940\",\"73937\",\"73936\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-02qw9cOzxi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141804\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"BRIEF\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked with Tritium when it was in the midst of hypergrowth and collaborated with their founder and leaders across time zones and continents, as well as their rapidly growing marketing and sales teams, to rebrand the company and its products.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"At the time, Tritium was still wearing the badge designed by their founder years earlier and needed to dress for world domination, which they most certainly now are achieving. 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It looks, sounds and feels just right.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-l4zDr11Y7Z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"“New Word Order presented us with a concept that was quite unexpected but answered the brief in a truly compelling and powerful way. 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More specifically, branding consistency was an issue. Through a series of workshops, stakeholder engagement and strategy alignment research, we identified some building blocks for success to form the foundations of the campaign development.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-973WjkOkqV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/708008632?h=ea7482f91d&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TE5SrR8ZJY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140086\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CHALLENGE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The brief was relatively simple. 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More specifically, branding consistency was an issue. Through a series of workshops, stakeholder engagement and strategy alignment research, we identified some building blocks for success to form the foundations of the campaign development.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-973WjkOkqV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/708008632?h=ea7482f91d&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TE5SrR8ZJY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140086\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CHALLENGE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The brief was relatively simple. Get us known for who we are and what we do. And quickly. With that, we applied our combination of strategic smarts and creative firepower to produce a brand awareness campaign for Community Solutions that delivered on all counts.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7z7VbqMAm5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The critical challenge of addressing the brand awareness and consistency issues was creatively solved by going back to basics—the brand name. 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Everything was designed in a template format for multiple executions and future extensions.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-j5ZW2yegIz\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140093\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The creative team did a fantastic job listening to the client, understanding their needs and solving it in a really interesting way. We wanted a concept that was like discovering a little nugget of gold. This campaign does exactly that. It looks, sounds and feels just right.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-l4zDr11Y7Z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### “New Word Order presented us with a concept that was quite unexpected but answered the brief in a truly compelling and powerful way. We’re excited to see how the campaign engages with people and evolves into the future.”\\n\\n**Rebecca Green**\\n<br>Marketing Advisor, Campaigns – Community Solutions\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Community Solutions','As a community organisation with services in employment, training, apprenticeships, NDIS and more, Community Solutions were struggling to get their brand to cut through.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138112,141873,1,'Heart HQ','2022-08-08 06:45:00','2022-08-08 06:45:00','3c13857e-9c05-484e-b167-468f4e8b7edb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P3bQXxcsfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44878\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. Cardiology is a highly specialised field within medicine, and to grow sustainably, they needed to attract more associates.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lgp01pReVY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44873\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aTg3yWEGh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Objective\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business, and to grow the business’s referrer and patient networks.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gG5PvaSbvX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44864\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oXH0AQY2PC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our brand strategy drew on customer and referrer interviews, competitor insights and employee workshops, which also helped to define the brand values of the business. \\n\\nIt was clear the practice and the individual directors were held in high esteem by their medical colleagues. They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics and services that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. So the Heart HQ brand connects with patients on a personal level and makes them feel reassured that they matter.\\n\\nIt’s this mix of strategy and heart that makes Heart HQ a brand that will stand tall among all the others.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ISdJyIN6AW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44874\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDNF080GkR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A name, tagline, brand visual identity, website, signage and countless assets that match up with Heart HQ’s brand promise of delivering world-class cardiac care on the Sunshine Coast.\\n\\nThe quality of the brand assets significantly differentiates Heart HQ from all other competitor practices.\\n\\nCreatively, the brand is modern, refreshing and arguably not what you would expect from an organisation in the medical field – but at the same time, the language is warm, supportive and with just the right amount of authority.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Np5NPasoP9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### \\\"Suzanne and her team came highly recommended. It was a great journey working with them to develop our new brand and we were very impressed with their ideas, enthusiasm and innovation. We have a new brand, a new identity and the confidence now to deliver on our growth plans.\\\"\\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VvPbVRO0Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45205\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AUTeHLiAy1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### \\\"NWO is part of our success journey.\\\"\\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,'Heart HQ','Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138114,141875,1,'Queensland Academy of Sport','2022-08-08 06:45:37','2022-08-08 06:45:37','53236355-116f-4d71-a869-aeef2ca841b4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'You for 2032 campaign',NULL,NULL,'What New Word Order and the Queensland Academy of Sport (QAS) have in common is a keen eye for talent.\n\nSo when QAS asked us to help identify and develop young Queensland athletes capable of winning medals for Australia at the 2032 Brisbane Olympic and Paralympic Games, we (high) jumped at the chance.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UMqU1ejtuR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139975\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YLmNoEn3SV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The QAS talent identification campaign is aimed at Queenslander athletes aged between 13 and 23. It’s the first step in a development journey for an aspiring athlete to becoming an elite, Olympic-level athlete ready to compete on the world stage in their own backyard.\\n\\nOur goal was to build awareness of the campaign and drive as many potential athletes as possible to apply.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0D5dQI141H\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139977\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-E7bk6zGGNd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We know the talent identification process for an athlete, and all the development that follows, is an inspiring, aspirational and immensely personal journey, and we wanted the campaign’s language to reflect each of those aspects of the journey.\\nVisually, we recognised that the traditional medal colours wouldn’t necessarily display well and could be limiting, so we chose to update them to create a much brighter, target audience-friendly colour palette.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FITIFbeFNO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139976\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Fo1rrBFGWB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After creating the campaign name, tagline and logo, we reinforced the theme with a digital platform and marketing collateral.\\nWe developed an online application platform designed to appeal to young audiences and our visual identity captures images of some of Queensland’s most well-known Olympic gold medallists.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4tbFuQYNR3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139978\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dHzG1lmF6k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The result is an inspiring campaign of aspirational language and engaging images that sell the dream of representing Australia in the 2032 Olympics.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Queensland Academy of Sport','What New Word Order and the Queensland Academy of Sport (QAS) have in common is a keen eye for talent.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138116,141877,1,'Queensland Academy of Sport','2022-08-08 06:46:01','2022-08-08 06:46:01','a8586da9-bd4f-42cc-8ea4-3745470edb63',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'You for 2032 campaign',NULL,NULL,'What New Word Order and the Queensland Academy of Sport (QAS) have in common is a keen eye for talent.\n\nSo when QAS asked us to help identify and develop young Queensland athletes capable of winning medals for Australia at the 2032 Brisbane Olympic and Paralympic Games, we (high) jumped at the chance.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UMqU1ejtuR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139975\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YLmNoEn3SV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The QAS talent identification campaign is aimed at Queenslander athletes aged between 13 and 23. It’s the first step in a development journey for an aspiring athlete to becoming an elite, Olympic-level athlete ready to compete on the world stage in their own backyard.\\n\\nOur goal was to build awareness of the campaign and drive as many potential athletes as possible to apply.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0D5dQI141H\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139977\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-E7bk6zGGNd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We know the talent identification process for an athlete, and all the development that follows, is an inspiring, aspirational and immensely personal journey, and we wanted the campaign’s language to reflect each of those aspects of the journey.\\nVisually, we recognised that the traditional medal colours wouldn’t necessarily display well and could be limiting, so we chose to update them to create a much brighter, target audience-friendly colour palette.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FITIFbeFNO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139976\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Fo1rrBFGWB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After creating the campaign name, tagline and logo, we reinforced the theme with a digital platform and marketing collateral.\\nWe developed an online application platform designed to appeal to young audiences and our visual identity captures images of some of Queensland’s most well-known Olympic gold medallists.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4tbFuQYNR3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139978\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dHzG1lmF6k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The result is an inspiring campaign of aspirational language and engaging images that sell the dream of representing Australia in the 2032 Olympics.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Queensland Academy of Sport','What New Word Order and the Queensland Academy of Sport (QAS) have in common is a keen eye for talent.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138118,141879,1,'What\'s a No. 3?','2022-08-08 06:46:50','2022-08-08 06:46:50','f822a868-2e00-4ac9-82c9-42843394e3dc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a No. 3? Anything that shouldn\'t go down the loo.',NULL,NULL,'The playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way. We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UMqU1ejtuR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YLmNoEn3SV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Water and waste treatment are essential services and flushing the wrong items down the toilet costs Queensland Urban Utilities $200 million every year.\\n\\nUrban Utilities asked us to think of an original, creative campaign idea that would resonate with Queensland families. Our solution was the No. 3 campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FITIFbeFNO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47723\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lKKKRlcirp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"So, what\'s a No. 3? It\'s anything that shouldn’t go down the loo. Talking about our toilet habits is never comfortable. To navigate our way around the taboo topic, our creative team used humour to influence the bright, quirky look and feel of the entire campaign.\\n\\nThe playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-97JqWmRp6Z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/325104551\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rwksXdZztM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47725\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-szxmUd2L8D\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Result\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign reached 29,790 people in its first month, and we quickly saw signs of behaviour change. \\n\\nAccording to independent market research, 50% of people will no longer flush wet wipes, 48% of people will no longer flush tampons, 47% will no longer flush condoms and 45% will no longer flush cotton buds as a result of seeing this campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xxFbGAqcFU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47726\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2exJaiRsw5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iQhxL9nSze\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"61829\"],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/635014768?h=d3d29c9d60&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"GAMETOILET_HD_sound.mp4\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"61830\"],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/635015208?h=4079228e62&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"VIDEOAD_2_HD_sound\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/635025685?h=b22d402bd4&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"QUU Ekka footage\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FFU7esnnDy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47727\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QpOS0cp79X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47734\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'What\'s a No. 3?','We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138120,141881,1,'Revelian','2022-08-08 06:48:26','2022-08-08 06:48:26','e978688a-847d-4fc7-8238-afb56da99bfd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The big reveal',NULL,NULL,'Revelian is a charismatic player in the field of business talent identification and assessment. We told Revelian’s story by rolling out a suite of new brand tools and using a powerful visual metaphor for the outcomes their customers gain.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wVL1kj40Jr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47639\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3ldwVmO5X2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"A beautiful partnership\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our goal was to position and powerfully differentiate this business from its competitors. The branding achieves this and binds Revelian’s internal team more closely to its purpose and business objectives. In doing so, it ensures current and prospective customers and partners can access, understand—and most importantly—prefer Revelian and its offering.\\n\\nOverall, our rollout for Revelian was staged and achievable, allowing the client to adjust and update their brand over time. This approach remains cost-effective for our client and has allowed us to work with them closely with key stakeholders to ensure we are meeting their needs and creating value for their investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-88fP2RTozJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47641\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-l0m2MRWrk9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"A new brand story to tell\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Revelian brand story centres around the stories of their prospective customers—those who require business talent identification and assessment. Revelian’s narrative guides these customers along a compelling journey. It reads like any good treasure hunt should: the hunter driven by the thrill of next step and the genuine promise of quality and authenticity.\\n\\nThe intrigue and complexity of human behaviour is a fascinating topic that most of us explore throughout our daily life and work. 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The idea flows consistently throughout every aspect of the Revelian brand: we’ll start on the surface and delve deeper into the intrigue of human behaviour and insights for hiring and people management solutions.\\n\\nWhile the logo remains simple, strong and typographic, the visual elements have starring roles. Using filters, colours, photography and myriad gorgeous design treatments, they show and tell how the company reveals its precious insights.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WxJNoxzJXO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47642\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UCB7SM9ORH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strong, productive relationships\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our successful working relationship with the client has been key to forming the initial strategy for their brand development, website, collateral and exhibition development.\\n\\nOur team of creatives, developers and content specialists have enjoyed walking through this journey with Revelian.\\n\\nThe insights we’ve gained from this partnership have allowed us to produce work that performs to a very high standard within the agreed-upon scope, budget and timeframe.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kBhhzN53nM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47643\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FzPUJWQp19\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"A new front door\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After refreshing their brand, we began redeveloping the Revelian website. To start with, we created a content strategy based on customer journeys and key messages. \\n\\nOur team of content specialists worked with the client to edit and review web copy for pages on the website. \\n\\nWith copy and wireframes ready and approved for development, our digital team applied the refreshed branding across the website.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Revelian','We told Revelian’s story by rolling out a suite of new brand tools and using a powerful visual metaphor for the outcomes their customers gain.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138122,141883,1,'Domestic and family violence','2022-08-08 06:49:19','2022-08-08 06:49:19','5661c52e-3cbd-47cc-ac4c-2cb089f95c26',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Everyone deserves to feel safe',NULL,NULL,'We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2BMTwZsxt5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16826\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yW5tY9wyAQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\\n\\nEveryone deserves to feel safe. Domestic and family violence is never acceptable. 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Adult Queenslanders 18+ who are affected by domestic and family violence\\n\\n- People experiencing domestic and family violence\\n- People who become aware of domestic and family violence occurring\\n\\n2. 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DFV is complex and often hard to identify. We unpacked the different dimensions of DFV and always pointed the reader or viewer to help and support.\\n\\nOur messages were targeted to a diverse Queensland audience. We aimed to capture the human experience and emotions of DFV through the voice and style of the copy.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7Bn5w0QSW7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16840\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JtCJdSgzXY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our creative team completed an environmental scan to develop three design concepts with strategic choices in colours, symbols, typography and iconography.\\n\\nThe icons are simple and symbolic. We were careful to avoid using the human figure or gender-specific shapes to symbolise violent or threatening behaviours.\\n\\nInstead, our goal was to capture the far-reaching effect of domestic violence in the home and family through clean and minimal iconography, colours and shapes.\\n\\nWe used brand colours strategically, ensuring they were striking but not aggressive or alarming. 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The morphing animation style is eye-catching and interesting.\\n\\nThe morphing shapes also efficiently unpack important messages to the viewer, complementing and supporting the messages in the video voiceover.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-asjEpeVorj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/572804196\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0Latj6rdpS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Phase 2\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After the success of our 2020 launch, we rolled out a new iteration in 2021 that focused more on the non-physical forms of domestic and family violence.\\n\\nThis includes behaviour around controlling or monitoring finances, technology and social interactions.\\n\\nOur goal: to raise awareness and understanding of these forms of abuse, and communicate the seriousness of these behaviours.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aCf57wrIYs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/430227569\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Qes33flGQL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Work of this kind speaks straight to our purpose as an agency: to make a meaningful impact to people’s lives. Our team is proud to have been involved supporting families in our local community.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Domestic and family violence','We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138124,141885,1,'Domestic and family violence','2022-08-08 06:49:44','2022-08-08 06:49:44','ca4cf7d6-5dac-4d91-a12c-71462a2c9358',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Everyone deserves to feel safe',NULL,NULL,'We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2BMTwZsxt5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16826\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yW5tY9wyAQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\\n\\nEveryone deserves to feel safe. Domestic and family violence is never acceptable. 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DFV is complex and often hard to identify. We unpacked the different dimensions of DFV and always pointed the reader or viewer to help and support.\\n\\nOur messages were targeted to a diverse Queensland audience. 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Our team is proud to have been involved supporting families in our local community.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Domestic and family violence','We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138130,141891,1,'Domestic and family violence','2022-08-08 06:51:20','2022-08-08 06:51:20','fde6f5b5-e742-48a8-ad55-645f7adfcf6b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Everyone deserves to feel safe',NULL,NULL,'We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2BMTwZsxt5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16826\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yW5tY9wyAQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\\n\\nEveryone deserves to feel safe. Domestic and family violence is never acceptable. 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Adult Queenslanders 18+ who are affected by domestic and family violence\\n\\n- People experiencing domestic and family violence\\n- People who become aware of domestic and family violence occurring\\n\\n2. 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DFV is complex and often hard to identify. We unpacked the different dimensions of DFV and always pointed the reader or viewer to help and support.\\n\\nOur messages were targeted to a diverse Queensland audience. 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Our team is proud to have been involved supporting families in our local community.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Domestic and family violence','We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138132,141893,1,'Let us introduce ourselves','2022-08-08 06:51:48','2022-08-08 06:51:48','2616b99a-0a14-47a9-8edc-9deadf07053d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bpjMTNz5JL\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":null,\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our team is full of vibrant, hard-working people who live very full lives outside the walls of NWO. (Crazy, hey?)\\n\\nIf you have worked with some of the team, you might only know us in full-throttle, foot-on-the-gas-pedal mode.\\n\\nBut at home, there\'s so much more to see.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-caQw6bLp4J\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141536\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138136,141897,1,'These are a few of our favourite brands','2022-08-08 06:54:40','2022-08-08 06:54:40','af886a88-07cf-4e1f-bf16-73a6059d292e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4Kng0ZJkmt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Here\'s what they said.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fCc8knIn7z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Andrew\",\"plainText\":\"[**ASICS**](https://www.asics.com/au/en-au/). Since Mum and Dad spoiled me when I was 12, these are the only sports shoes I buy. They last forever and are Australian. Luckily they make specialised hockey shoes as well!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BP6fkJyA6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kimi\",\"plainText\":\"[**Jatz**](https://www.arnotts.com/products/crackers)! The most versatile cracker that suits all and any occasion! You got a dip? Jatz. A soup? Dip a Jatz in. A fancy, artisanal soft cheese? Crack the Jatz out. A simple cheddar cheese? Jatz it. Feeling really hungover and can\'t keep anything down but need to eat something so you can muster the strength to order a burrito on Uber Eats? Jatz it, baby.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Yr3xX8UNUq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Tim\",\"plainText\":\"Super obvious one but [**Apple**](https://www.apple.com/au/). Everything from their product design and UI right through to their bricks and mortar storefront is meant to make you ‘think differently’ as per their brand promise, but at the same time give you a sense of familiarity. I’ve dabbled with more phones and laptops than I care to mention but will always come back to Apple. That said, iTunes sucks!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WePs4cQeU3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Lynn\",\"plainText\":\"I can be impulsive by nature but the one thing I am never impulsive about is my [**Impulse**](https://www.unilever.com.au/brands/beauty-personal-care/impulse/) Merely Musk deodorant. I have used this deodorant since I can remember because it smells good and stops me smelling bad! I never worry about BO when I have my Impulse on!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kFDk9QaMtq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Jo\",\"plainText\":\"[**RM Williams**](https://www.rmwilliams.com.au/). I got my first pair of boots on arrival to \'Straya as I’d heard great things and love a good Chelsea boot. After 17 years, I am only on my third pair, which shows you the quality and craftsmanship that goes into the RM brand.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qjkDIEMMe3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kat\",\"plainText\":\"[**The Iconic**](https://www.theiconic.com.au/). Their customer service/shipping options/returns policy is so user friendly and far outshines any competitors. They make the process of purchasing and returning so easy that I’m happy to throw my money at them. I’m sure they would lose money on the shipping/returns too, but make it back with the volume of sales from happy customers like myself.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nXicTrGS5B\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bruce\",\"plainText\":\"[**The Dirt Company**](https://thedirtcompany.com.au/)\'s laundry detergent. I like the idea that not everything we buy has to \'cost the earth\' and Dirt have not only made a more eco-friendly washing detergent, but you can send their packaging back to them and they will reuse it. Their highly concentrated detergent won\'t harm the environment and the reusable packaging means a whole lot of plastic is not going into landfill or waterways. Another company that shows you can have a successful business while still protecting the planet.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ieCD98S7up\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bec\",\"plainText\":\"I found this tricky as I am a bit of a brand tart, and I have been disappointed by a few brands in the past who have not lived up to my expectation (“Nooo we vehemently don’t and will never test on animals…but we will sell out to the big company who does”) BUT a brand I have stayed loyal to is [**Vegemite**](https://vegemite.com.au/).\\n\\n– I loved it as a kid—I suspect the 50s jingle had more to do with that than the taste. Mum and dad regretted introducing us to that song with our robust young lungs joyfully belting it out over and over again on long car trips.\\n– I loved it as a young adult—that black tar smeared on toast. It was post-party comfort food and it was a cheap meal (with Vitamin B!). It made you feel better, like you could go on.\\n– I loved it as a slightly older adult when living abroad—Vegemite toast was like a hug from home. How happy was I when I realised you could get it everywhere and it still tasted the same, unlike Cadbury chocolate. There\'s that brand disappointment!\\n\\nI don’t know that Vegemite is the healthiest food group or even a brand with the most integrity, but I have an emotional connection to that bold brand of yellow, red and white with its tarry contents. It tastes so good on toast and even gives a stir fry an interesting edge. It’s stayed pretty consistent in a world that has changed so much, and as an Australian living abroad it’s part of your heritage and your identity. What’s even better, the brand has come back home to Australia.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dSCs5J35lI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kerry\",\"plainText\":\"I\'m loyal to the US hair care brand [**DevaCurl**](https://www.devacurl.com/us). It has been the only brand to date that has been able to calm my crazy hair and embrace my God-given curls. Of recent times, DevaCurl have been dragged through the courts as many people have claimed it makes their hair fall out. But I have kept on buying it from the US after 5 years of use and I still have enough hair to go around, so somehow I don\'t think it is a problem for me.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aPLfD479sh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Liam\",\"plainText\":\"I tend to enjoy a little cheating on my normal choices. But one brand I’ve stuck with since my teens is [**Ray-Ban**](https://www.ray-ban.com/australia) sunglasses. I like that their styles never stray too much from the original designs and they don’t follow trends. I’ve been gifted \'luxury fashion\' brand sunglasses before and they are more about getting their fancy name or logo on the product than anything else—the quality is dubious and the style trends come and go. Ray-Ban don’t try to be overly fashionable, they work well and look good. Proud middle-aged man moment for me was after I had bought a new pair of Ray-Bans overseas and in my first week back in Brisbane the cool hipster barista at the coffee shop said to me “Love your sunnies… they’re on point”.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qhin1NvFDx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Ryan\",\"plainText\":\"[**Patagonia**](https://www.patagonia.com.au/). It lasts for ages and they actually fix stuff. I had a pair of hiking pants that got hammered in Nepal and they fixed them for me. They also give 1% of sales back to conservation efforts. Their stuff also just seems to fit me really well.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UgAjx4JylF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Suzanne\",\"plainText\":\"[**Kawai**](https://kawai.com.au/) pianos is mine. I’ve played for 45 years and, no matter where I find a Kawai, the touch and the sound is consistent. The Kawai is smooth and sonorous. Love that it’s been so consistent for so long.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8UXqqjffzF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Scott\",\"plainText\":\"Tim took mine—Apple has been the most consistent brand in my life since we started NWO (and before, too) and crossed over seamlessly into my personal life as well. Their stuff works, lasts, is simple to use and is beautiful to look at, use and hold. But if I have to pick a different one I’d pick [**Nudie Jeans**](https://www.nudiejeans.com/). Like Patagonia they repair for free, they give you money for your old pair and resell it to save waste. And, their jeans just always fit me in a way no other ones ever have.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v0xY9fvU6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kate\",\"plainText\":\"[**IKEA**](https://www.ikea.com/au/en/) is a Swedish wonderland. For me there’s nothing better than a free Saturday afternoon, barrelling down the M1 towards the glorious blue and yellow castle. From beginning to end the experience is flawlessly designed—from the carpark, to the food, to the warehouse, to the satisfaction of sitting on the couch you spent the past hour bolting together. Every aspect of the IKEA brand is designed to hug your mind, body and soul. No brand can wrap you in a cozy $5 throw like IKEA can.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uRfO2vtwj8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Margaret\",\"plainText\":\"[**Haagen Dazs**](https://www.haagen-dazs.com.au/) ice cream. No flavour ever disappoints and that cream base… I had my first HD on Singapore Airlines when I was 17 and I ate four in row. (Tip: ask four different air hostesses.)\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kesJqAugGq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bree\",\"plainText\":\"I regularly drive out of my way to stop at [**7-Eleven**](https://www.7eleven.com.au/) for fuel. I wouldn\'t even consider going anywhere else, and the reason why is so simple: the My 7-Eleven app. The lock-in price feature is a game changer and I get a thrill every time I see the price on the EFTPOS machine and how much lower it is than the price on the pump outside. It almost makes me enjoy buying fuel.\\n\\nThe Krispy Kremes don\'t hurt either.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-K1FhEue9Fp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As you can tell from the kinds of brands they chose, your brand doesn\'t have to be flashy or sexy. It just has to be true to itself and deliver on its promises, consistently and with a bit of personality.\\n\\n\\n*Disclaimer: New Word Order is not sponsored by or partnered with any of the mentioned brands.*\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'These are a few of our favourite brands','I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138138,141899,1,'These are a few of our favourite brands','2022-08-08 06:55:20','2022-08-08 06:55:20','7fe812d0-87e1-4604-9dd5-54e6788891e6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4Kng0ZJkmt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Here\'s what they said.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fCc8knIn7z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Andrew\",\"plainText\":\"[**ASICS**](https://www.asics.com/au/en-au/). Since Mum and Dad spoiled me when I was 12, these are the only sports shoes I buy. They last forever and are Australian. Luckily they make specialised hockey shoes as well!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BP6fkJyA6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kimi\",\"plainText\":\"[**Jatz**](https://www.arnotts.com/products/crackers)! The most versatile cracker that suits all and any occasion! You got a dip? Jatz. A soup? Dip a Jatz in. A fancy, artisanal soft cheese? Crack the Jatz out. A simple cheddar cheese? Jatz it. Feeling really hungover and can\'t keep anything down but need to eat something so you can muster the strength to order a burrito on Uber Eats? Jatz it, baby.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Yr3xX8UNUq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Tim\",\"plainText\":\"Super obvious one but [**Apple**](https://www.apple.com/au/). Everything from their product design and UI right through to their bricks and mortar storefront is meant to make you ‘think differently’ as per their brand promise, but at the same time give you a sense of familiarity. I’ve dabbled with more phones and laptops than I care to mention but will always come back to Apple. That said, iTunes sucks!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WePs4cQeU3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Lynn\",\"plainText\":\"I can be impulsive by nature but the one thing I am never impulsive about is my [**Impulse**](https://www.unilever.com.au/brands/beauty-personal-care/impulse/) Merely Musk deodorant. I have used this deodorant since I can remember because it smells good and stops me smelling bad! I never worry about BO when I have my Impulse on!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kFDk9QaMtq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Jo\",\"plainText\":\"[**RM Williams**](https://www.rmwilliams.com.au/). I got my first pair of boots on arrival to \'Straya as I’d heard great things and love a good Chelsea boot. After 17 years, I am only on my third pair, which shows you the quality and craftsmanship that goes into the RM brand.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qjkDIEMMe3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kat\",\"plainText\":\"[**The Iconic**](https://www.theiconic.com.au/). Their customer service/shipping options/returns policy is so user friendly and far outshines any competitors. They make the process of purchasing and returning so easy that I’m happy to throw my money at them. I’m sure they would lose money on the shipping/returns too, but make it back with the volume of sales from happy customers like myself.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nXicTrGS5B\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bruce\",\"plainText\":\"[**The Dirt Company**](https://thedirtcompany.com.au/)\'s laundry detergent. I like the idea that not everything we buy has to \'cost the earth\' and Dirt have not only made a more eco-friendly washing detergent, but you can send their packaging back to them and they will reuse it. Their highly concentrated detergent won\'t harm the environment and the reusable packaging means a whole lot of plastic is not going into landfill or waterways. Another company that shows you can have a successful business while still protecting the planet.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ieCD98S7up\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bec\",\"plainText\":\"I found this tricky as I am a bit of a brand tart, and I have been disappointed by a few brands in the past who have not lived up to my expectation (“Nooo we vehemently don’t and will never test on animals…but we will sell out to the big company who does”) BUT a brand I have stayed loyal to is [**Vegemite**](https://vegemite.com.au/).\\n\\n– I loved it as a kid—I suspect the 50s jingle had more to do with that than the taste. Mum and dad regretted introducing us to that song with our robust young lungs joyfully belting it out over and over again on long car trips.\\n– I loved it as a young adult—that black tar smeared on toast. It was post-party comfort food and it was a cheap meal (with Vitamin B!). It made you feel better, like you could go on.\\n– I loved it as a slightly older adult when living abroad—Vegemite toast was like a hug from home. How happy was I when I realised you could get it everywhere and it still tasted the same, unlike Cadbury chocolate. There\'s that brand disappointment!\\n\\nI don’t know that Vegemite is the healthiest food group or even a brand with the most integrity, but I have an emotional connection to that bold brand of yellow, red and white with its tarry contents. It tastes so good on toast and even gives a stir fry an interesting edge. It’s stayed pretty consistent in a world that has changed so much, and as an Australian living abroad it’s part of your heritage and your identity. What’s even better, the brand has come back home to Australia.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dSCs5J35lI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kerry\",\"plainText\":\"I\'m loyal to the US hair care brand [**DevaCurl**](https://www.devacurl.com/us). It has been the only brand to date that has been able to calm my crazy hair and embrace my God-given curls. Of recent times, DevaCurl have been dragged through the courts as many people have claimed it makes their hair fall out. But I have kept on buying it from the US after 5 years of use and I still have enough hair to go around, so somehow I don\'t think it is a problem for me.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aPLfD479sh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Liam\",\"plainText\":\"I tend to enjoy a little cheating on my normal choices. But one brand I’ve stuck with since my teens is [**Ray-Ban**](https://www.ray-ban.com/australia) sunglasses. I like that their styles never stray too much from the original designs and they don’t follow trends. I’ve been gifted \'luxury fashion\' brand sunglasses before and they are more about getting their fancy name or logo on the product than anything else—the quality is dubious and the style trends come and go. Ray-Ban don’t try to be overly fashionable, they work well and look good. Proud middle-aged man moment for me was after I had bought a new pair of Ray-Bans overseas and in my first week back in Brisbane the cool hipster barista at the coffee shop said to me “Love your sunnies… they’re on point”.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qhin1NvFDx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Ryan\",\"plainText\":\"[**Patagonia**](https://www.patagonia.com.au/). It lasts for ages and they actually fix stuff. I had a pair of hiking pants that got hammered in Nepal and they fixed them for me. They also give 1% of sales back to conservation efforts. Their stuff also just seems to fit me really well.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UgAjx4JylF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Suzanne\",\"plainText\":\"[**Kawai**](https://kawai.com.au/) pianos is mine. I’ve played for 45 years and, no matter where I find a Kawai, the touch and the sound is consistent. The Kawai is smooth and sonorous. Love that it’s been so consistent for so long.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8UXqqjffzF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Scott\",\"plainText\":\"Tim took mine—Apple has been the most consistent brand in my life since we started NWO (and before, too) and crossed over seamlessly into my personal life as well. Their stuff works, lasts, is simple to use and is beautiful to look at, use and hold. But if I have to pick a different one I’d pick [**Nudie Jeans**](https://www.nudiejeans.com/). Like Patagonia they repair for free, they give you money for your old pair and resell it to save waste. And, their jeans just always fit me in a way no other ones ever have.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v0xY9fvU6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kate\",\"plainText\":\"[**IKEA**](https://www.ikea.com/au/en/) is a Swedish wonderland. For me there’s nothing better than a free Saturday afternoon, barrelling down the M1 towards the glorious blue and yellow castle. From beginning to end the experience is flawlessly designed—from the carpark, to the food, to the warehouse, to the satisfaction of sitting on the couch you spent the past hour bolting together. Every aspect of the IKEA brand is designed to hug your mind, body and soul. No brand can wrap you in a cozy $5 throw like IKEA can.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uRfO2vtwj8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Margaret\",\"plainText\":\"[**Haagen Dazs**](https://www.haagen-dazs.com.au/) ice cream. No flavour ever disappoints and that cream base… I had my first HD on Singapore Airlines when I was 17 and I ate four in row. (Tip: ask four different air hostesses.)\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kesJqAugGq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bree\",\"plainText\":\"I regularly drive out of my way to stop at [**7-Eleven**](https://www.7eleven.com.au/) for fuel. I wouldn\'t even consider going anywhere else, and the reason why is so simple: the My 7-Eleven app. The lock-in price feature is a game changer and I get a thrill every time I see the price on the EFTPOS machine and how much lower it is than the price on the pump outside. It almost makes me enjoy buying fuel.\\n\\nThe Krispy Kremes don\'t hurt either.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-K1FhEue9Fp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As you can tell from the kinds of brands they chose, your brand doesn\'t have to be flashy or sexy. It just has to be true to itself and deliver on its promises, consistently and with a bit of personality.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Z4RAlzvPje\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"*Disclaimer: New Word Order is not sponsored by or partnered with any of the mentioned brands.*\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'These are a few of our favourite brands','I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138140,141901,1,'These are a few of our favourite brands','2022-08-08 06:56:04','2022-08-08 06:56:04','f4974f20-3d85-43e1-b4ce-e9330c7349a0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4Kng0ZJkmt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Here\'s what they said.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fCc8knIn7z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Andrew\",\"plainText\":\"[**ASICS**](https://www.asics.com/au/en-au/). Since Mum and Dad spoiled me when I was 12, these are the only sports shoes I buy. They last forever and are Australian. Luckily they make specialised hockey shoes as well!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BP6fkJyA6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kimi\",\"plainText\":\"[**Jatz**](https://www.arnotts.com/products/crackers)! The most versatile cracker that suits all and any occasion! You got a dip? Jatz. A soup? Dip a Jatz in. A fancy, artisanal soft cheese? Crack the Jatz out. A simple cheddar cheese? Jatz it. Feeling really hungover and can\'t keep anything down but need to eat something so you can muster the strength to order a burrito on Uber Eats? Jatz it, baby.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Yr3xX8UNUq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Tim\",\"plainText\":\"Super obvious one but [**Apple**](https://www.apple.com/au/). Everything from their product design and UI right through to their bricks and mortar storefront is meant to make you ‘think differently’ as per their brand promise, but at the same time give you a sense of familiarity. I’ve dabbled with more phones and laptops than I care to mention but will always come back to Apple. That said, iTunes sucks!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WePs4cQeU3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Lynn\",\"plainText\":\"I can be impulsive by nature but the one thing I am never impulsive about is my [**Impulse**](https://www.unilever.com.au/brands/beauty-personal-care/impulse/) Merely Musk deodorant. I have used this deodorant since I can remember because it smells good and stops me smelling bad! I never worry about BO when I have my Impulse on!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kFDk9QaMtq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Jo\",\"plainText\":\"[**RM Williams**](https://www.rmwilliams.com.au/). I got my first pair of boots on arrival to \'Straya as I’d heard great things and love a good Chelsea boot. After 17 years, I am only on my third pair, which shows you the quality and craftsmanship that goes into the RM brand.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qjkDIEMMe3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kat\",\"plainText\":\"[**The Iconic**](https://www.theiconic.com.au/). Their customer service/shipping options/returns policy is so user friendly and far outshines any competitors. They make the process of purchasing and returning so easy that I’m happy to throw my money at them. I’m sure they would lose money on the shipping/returns too, but make it back with the volume of sales from happy customers like myself.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nXicTrGS5B\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bruce\",\"plainText\":\"[**The Dirt Company**](https://thedirtcompany.com.au/)\'s laundry detergent. I like the idea that not everything we buy has to \'cost the earth\' and Dirt have not only made a more eco-friendly washing detergent, but you can send their packaging back to them and they will reuse it. Their highly concentrated detergent won\'t harm the environment and the reusable packaging means a whole lot of plastic is not going into landfill or waterways. Another company that shows you can have a successful business while still protecting the planet.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ieCD98S7up\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bec\",\"plainText\":\"I found this tricky as I am a bit of a brand tart, and I have been disappointed by a few brands in the past who have not lived up to my expectation (“Nooo we vehemently don’t and will never test on animals…but we will sell out to the big company who does”) BUT a brand I have stayed loyal to is [**Vegemite**](https://vegemite.com.au/).\\n\\n– I loved it as a kid—I suspect the 50s jingle had more to do with that than the taste. Mum and dad regretted introducing us to that song with our robust young lungs joyfully belting it out over and over again on long car trips.\\n– I loved it as a young adult—that black tar smeared on toast. It was post-party comfort food and it was a cheap meal (with Vitamin B!). It made you feel better, like you could go on.\\n– I loved it as a slightly older adult when living abroad—Vegemite toast was like a hug from home. How happy was I when I realised you could get it everywhere and it still tasted the same, unlike Cadbury chocolate. There\'s that brand disappointment!\\n\\nI don’t know that Vegemite is the healthiest food group or even a brand with the most integrity, but I have an emotional connection to that bold brand of yellow, red and white with its tarry contents. It tastes so good on toast and even gives a stir fry an interesting edge. It’s stayed pretty consistent in a world that has changed so much, and as an Australian living abroad it’s part of your heritage and your identity. What’s even better, the brand has come back home to Australia.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dSCs5J35lI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kerry\",\"plainText\":\"I\'m loyal to the US hair care brand [**DevaCurl**](https://www.devacurl.com/us). It has been the only brand to date that has been able to calm my crazy hair and embrace my God-given curls. Of recent times, DevaCurl have been dragged through the courts as many people have claimed it makes their hair fall out. But I have kept on buying it from the US after 5 years of use and I still have enough hair to go around, so somehow I don\'t think it is a problem for me.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aPLfD479sh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Liam\",\"plainText\":\"I tend to enjoy a little cheating on my normal choices. But one brand I’ve stuck with since my teens is [**Ray-Ban**](https://www.ray-ban.com/australia) sunglasses. I like that their styles never stray too much from the original designs and they don’t follow trends. I’ve been gifted \'luxury fashion\' brand sunglasses before and they are more about getting their fancy name or logo on the product than anything else—the quality is dubious and the style trends come and go. Ray-Ban don’t try to be overly fashionable, they work well and look good. Proud middle-aged man moment for me was after I had bought a new pair of Ray-Bans overseas and in my first week back in Brisbane the cool hipster barista at the coffee shop said to me “Love your sunnies… they’re on point”.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qhin1NvFDx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Ryan\",\"plainText\":\"[**Patagonia**](https://www.patagonia.com.au/). It lasts for ages and they actually fix stuff. I had a pair of hiking pants that got hammered in Nepal and they fixed them for me. They also give 1% of sales back to conservation efforts. Their stuff also just seems to fit me really well.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UgAjx4JylF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Suzanne\",\"plainText\":\"[**Kawai**](https://kawai.com.au/) pianos is mine. I’ve played for 45 years and, no matter where I find a Kawai, the touch and the sound is consistent. The Kawai is smooth and sonorous. Love that it’s been so consistent for so long.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8UXqqjffzF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Scott\",\"plainText\":\"Tim took mine—Apple has been the most consistent brand in my life since we started NWO (and before, too) and crossed over seamlessly into my personal life as well. Their stuff works, lasts, is simple to use and is beautiful to look at, use and hold. But if I have to pick a different one I’d pick [**Nudie Jeans**](https://www.nudiejeans.com/). Like Patagonia they repair for free, they give you money for your old pair and resell it to save waste. And, their jeans just always fit me in a way no other ones ever have.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v0xY9fvU6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kate\",\"plainText\":\"[**IKEA**](https://www.ikea.com/au/en/) is a Swedish wonderland. For me there’s nothing better than a free Saturday afternoon, barrelling down the M1 towards the glorious blue and yellow castle. From beginning to end the experience is flawlessly designed—from the carpark, to the food, to the warehouse, to the satisfaction of sitting on the couch you spent the past hour bolting together. Every aspect of the IKEA brand is designed to hug your mind, body and soul. No brand can wrap you in a cozy $5 throw like IKEA can.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uRfO2vtwj8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Margaret\",\"plainText\":\"[**Haagen Dazs**](https://www.haagen-dazs.com.au/) ice cream. No flavour ever disappoints and that cream base… I had my first HD on Singapore Airlines when I was 17 and I ate four in row. (Tip: ask four different air hostesses.)\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kesJqAugGq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bree\",\"plainText\":\"I regularly drive out of my way to stop at [**7-Eleven**](https://www.7eleven.com.au/) for fuel. I wouldn\'t even consider going anywhere else, and the reason why is so simple: the My 7-Eleven app. The lock-in price feature is a game changer and I get a thrill every time I see the price on the EFTPOS machine and how much lower it is than the price on the pump outside. It almost makes me enjoy buying fuel.\\n\\nThe Krispy Kremes don\'t hurt either.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-K1FhEue9Fp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As you can tell from the kinds of brands they chose, your brand doesn\'t have to be flashy or sexy. It just has to be true to itself and deliver on its promises, consistently and with a bit of personality.\\n\\n*Disclaimer: New Word Order is not sponsored by or partnered with any of the mentioned brands.*\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'These are a few of our favourite brands','I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138141,141902,1,'The building blocks of branding','2022-08-08 06:59:41','2022-08-08 06:59:41','df84ec31-b31e-4d13-84c1-82d5aadc3a1f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UBcW4IgaI5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Through 20 years of branding experience, we’ve come to understand stakeholder engagement is essential for a brand to have cut-through.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We’ve engaged with our clients’ stakeholders for many years and in many ways—ranging from formal, formative market research through to in-depth focus groups, workshops, community forums, brand satisfaction surveys and phone interviews.\\n\\nNo matter the method, what really counts is that we capture how people relate to your brand. That relationship leads to relevance and then the ultimate goal: resonance.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qaQGFaRj3d\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Relationship\",\"plainText\":\"Every great brand is built on relationship.\\n\\nWhen you form healthy relationships with stakeholders, you open yourself up to a range of opinions. Generally, feedback gets more constructive as the relationship grows healthier.\\n\\nIf you’re the brand manager, it can feel a bit like tough love at first—but it does get easier.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IDzmWzpUSE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Relevance\",\"plainText\":\"So much more than a logo, brands are heavy with meaning for stakeholders. And so if the environment changes but your brand doesn’t, the meaning is lost.\\n\\nA lot of the stakeholder feedback we hear about brands is that they’re outdated or lack appeal. Without relevance, your stakeholders no longer feel the love.\\n\\nConstantly retune yourself to your stakeholders and you’ll keep fulfilling their needs.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8Wdlr8QGTN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Resonance\",\"plainText\":\"Resonance is where understanding meets impact.\\n\\nA brand rich with resonance is the holy grail of marketing and, true to legend, few reach it.\\n\\nThat’s because resonance means your brand is a perfect fit for your stakeholders’ environment, pain points, wants and emotional connection.\\n\\nResonance engenders attention and respect, and turns want to need.\\n\\nAnd when stakeholders can’t live without your brand? Happy days.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EdELli6glE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"The three Rs start here\",\"plainText\":\"Whether you’re looking to name and brand or rename and rebrand, your brand journey starts with understanding your stakeholders.\\n\\nTalk to us about how to take your first steps.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The building blocks of branding','Through 20 years of branding experience, we’ve come to understand stakeholder engagement is essential for a brand to have cut-through.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138143,141904,1,'The 6 steps of content creation','2022-08-08 07:02:05','2022-08-08 07:02:05','46c685ae-7279-4986-8fc5-b6ad18e18939',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-92RCseTSp0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Now you need to add some real value.\\n\\nTime-poor organisations need their content to work across different channels online—including websites, e-newsletters, blogs and across social media. One way to add value to your existing, more sales-focused content is through content curation. Content curation means finding useful content online, curating it for your audience and re-telling it in your voice and with your advice.\\n\\n##### **Here’s how to optimise, write and curate content for your target audience.**\\n\\n###### **Defining your goals**\\n\\nEvery good plan starts with defining what it’s trying to achieve. How do you want your content to define your business? What are you offering your target market? Do you want to be a thought leader in your particular area?\\n\\nContent curation is about meeting your customers where they are and offering them something they’re not getting elsewhere. It’s about finding, gathering and sharing information of value with them; positioning your business and brand as an authority both with original content—your sales offering and business learnings—and information you’ve found and shared online. Participating in conversations that are happening about your field leads to more engagement with your target market, the ultimate goal being to give your brand a voice of value that will see your audience come back again and again for your offering.\\n\\n###### **Getting started**\\n\\nIt’s important to remember that well-executed content curation isn’t about regurgitating content that was already published. Instead, it’s your business’ personal re-telling of a story. As Susan Gunelius wrote for Forbes, the human element of content curation is what makes curated content compelling.\\n\\nTherefore, when offering your audience valuable content, remember to tell your story. What are you saying that’s different? What do you know that others might not? Involve your whole team—not just marketing and sales—and that story will evolve to give your business a truly useful and unique voice.\\n\\n###### **Finding content**\\n\\nHere’s where you get amongst it!\\n\\nWant to know where your target market is looking for information online? Go exploring! Ask them! Discover for yourself where the good stories are being shared. Find out what topics matter to your goals and audience, and go after them.\\n\\nIntegrating content curation into your broader marketing strategy is the way to go here—it legitimises the exercise and gets your team thinking about the value of your brand and how they can add to it. The best place to start is probably your social media accounts. Valuable content is being shared every day on platforms like Facebook, Twitter and LinkedIn. There are also Google alerts and news aggregate sites that can be set up with your special business needs in mind.\\n\\n###### **Be authentic to find your voice**\\n\\nThere is nothing like the instant world of social media to add value and timeliness to your content. Social media has changed the term ‘sharing’ forever, and the opportunities for your brand are endless. It’s important to add your own value to social content—as Mark Lerner says, if you just \'retweet\', or share an article without including your own voice in the post, you’ll fail to distinguish yourself from everyone else who shared that content.\\n\\nHow do you find your voice? Authentically, of course! Offer your opinion and add your advice in areas where you are confident. Try to be friendly and informative, and adopt an approachable tone. Not so confident? Ask questions! Get your community talking and they’ll come back to you.\\n\\n###### **Context and thought leadership**\\n\\nGood content curation provides your audience with context and convenience—that means filtering and explaining what you find online, and rewording it in your voice so it’s useful to them. You don’t always need to be selling, but you do always need to be mindful of your brand and of offering real value. Knowing who your market is and writing in your ‘voice’ allows you to, as J-P De Clerck says, inform, educate, entertain and engage target audiences.\\n\\n###### **Where to share**\\n\\nThere are many ways to share curated content, but the best way is in a mix of your existing ‘sales’ content. E-newletters and blogs offer an opportunity to share curated and original content, and social media is the most instant way to add your voice to a new idea, and also probably the first place your audience will find you. They’ll also find your website, so don’t forget about the curated content opportunities there. Always remember that you should be providing useful information, not just repeating content or working on the hard sell.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-smxImKOfwg\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":null,\"plainText\":\"Content curation is convenient, but it’s also an important opportunity to add value, develop a business voice and grow an online community. What do you think about content curation? Has it worked for you? Got any tips? Let us know.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The 6 steps of content creation','You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138145,141906,1,'Are customers giving up on your website?','2022-08-08 07:03:56','2022-08-08 07:03:56','f04c2fa6-fdb3-4ffd-86aa-d0b1b5703f71',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gahB36q3Yd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We’ve all tried to navigate frustrating websites that have ended in annoyance, giving up and even turning to a competitor. Good web design translates to successful conversions, and that all depends on user experience.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Usually, we’re only willing to give a website one minute to display what we’re looking for before we give up. The most common website complaints are that there is ‘too much going on’ and also ‘not enough information’. Translation: many sites drone on and on… but don’t really say much.\\n\\nUsers also complain—across all age groups and digital skill levels—that text is too small and navigation is difficult. Thirty-five per cent of users fail to complete simple tasks on the average website.\\n\\nLet’s improve those stats, shall we?\\n\\n##### **1. Design from the user’s perspective, not your own**\\n\\nWe know your company is the greatest thing since Google and you can’t wait to tell everyone all about where it began, who works there and the details of your offering. But the truth is this: users just want to get to the point, and their interests should override yours. \\nUsability is key. Show them what they’re looking for, and don’t make them search for it.\\n\\n##### **2. Create a navigation path**\\n\\nIf the information on your website is simple and structured, you can guide visitors along the path you’d like them to take—their user journey. Use tabs and sub-pages for different categories and keep it super logical.\\n\\n##### **3. Content is everything**\\n\\nContent is the most important element of your site, really—and it needs to fit the logical and structured navigation. You’ll want to include keywords, page titles, meta tags and headings for search engine optimisation. There are some hallmarks we use when writing web copy for our clients:\\n\\n-\\tKeep it concise.\\n-\\tRound out sub-headings and headings with keywords.\\n-\\tUse plain English and an informal voice.\\n-\\tStick to common language conventions.\\n-\\tBe direct and use active tense.\\n-\\tStructure your information consistently and logically.\\n-\\tSpeak to your audience.\\n\\n\\n##### **4. Speed it up and make it simple**\\n\\nLet’s face it. We’re a busy bunch, and a reminder of the old days of dial-up—waiting for your site to load—will test the patience of even the most loyal visitor. In fact, many visitors will abandon a website after just a few seconds of loading time. Longer loading time is usually caused by complicated design, so make smart design decisions.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EP7D0kN7UR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":null,\"plainText\":\"**From site structure to copy, design and development, we’re passionate about finding the best, most creative way to present your business. Talk to us about it today.**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138147,141908,1,'Are customers giving up on your website?','2022-08-08 07:04:07','2022-08-08 07:04:07','fdf2acf8-b241-4481-b3a6-a3523a08186d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gahB36q3Yd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We’ve all tried to navigate frustrating websites that have ended in annoyance, giving up and even turning to a competitor. Good web design translates to successful conversions, and that all depends on user experience.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Usually, we’re only willing to give a website one minute to display what we’re looking for before we give up. The most common website complaints are that there is ‘too much going on’ and also ‘not enough information’. Translation: many sites drone on and on… but don’t really say much.\\n\\nUsers also complain—across all age groups and digital skill levels—that text is too small and navigation is difficult. Thirty-five per cent of users fail to complete simple tasks on the average website.\\n\\nLet’s improve those stats, shall we?\\n\\n##### **1. Design from the user’s perspective, not your own**\\n\\nWe know your company is the greatest thing since Google and you can’t wait to tell everyone all about where it began, who works there and the details of your offering. But the truth is this: users just want to get to the point, and their interests should override yours. \\nUsability is key. Show them what they’re looking for, and don’t make them search for it.\\n\\n##### **2. Create a navigation path**\\n\\nIf the information on your website is simple and structured, you can guide visitors along the path you’d like them to take—their user journey. Use tabs and sub-pages for different categories and keep it super logical.\\n\\n##### **3. Content is everything**\\n\\nContent is the most important element of your site, really—and it needs to fit the logical and structured navigation. You’ll want to include keywords, page titles, meta tags and headings for search engine optimisation. There are some hallmarks we use when writing web copy for our clients:\\n\\n-\\tKeep it concise.\\n-\\tRound out sub-headings and headings with keywords.\\n-\\tUse plain English and an informal voice.\\n-\\tStick to common language conventions.\\n-\\tBe direct and use active tense.\\n-\\tStructure your information consistently and logically.\\n-\\tSpeak to your audience.\\n\\n\\n##### **4. Speed it up and make it simple**\\n\\nLet’s face it. We’re a busy bunch, and a reminder of the old days of dial-up—waiting for your site to load—will test the patience of even the most loyal visitor. In fact, many visitors will abandon a website after just a few seconds of loading time. Longer loading time is usually caused by complicated design, so make smart design decisions.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EP7D0kN7UR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":null,\"plainText\":\"**From site structure to copy, design and development, we’re passionate about finding the best, most creative way to present your business. Talk to us about it today.**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138149,141910,1,'What the artist breaks','2022-08-08 07:05:22','2022-08-08 07:05:22','88816ff5-152e-4bc3-81d9-ed586c5af66e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QjbPRQcxAH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Bill Bernbach was the founding creative director of legendary Manhattan ad agency Doyle Dane Bernbach (DDB). He came out with quotes like:\\n\\n“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art”, and\\n\\n“Word of mouth is the best medium of all”, and\\n\\n“Rules are what the artist breaks; the memorable never emerged from a formula.”\\n\\nThat’s really provocative stuff that makes you nod your head at the truth and simple power of his thinking—and imagine how inspiring but uncompromising a boss he would have been. What an exhilarating time to be writing.\\n\\nBernbach not only had a way with a turn of phrase, but he also really set up the structure of creative teams for marketing and advertising, and was, of course, part of the inspiration for Mad Men. But mostly, he was a writer. And what a writer he was. His firm revolutionised advertising copy and laid out the early foundations for brand storytelling through engaging narrative and brand persona development. We can, and have, all learned from these guys.\\n\\nIn the 1960s, DDB took on Volkswagen as a client and began creating a series of print ads that referred to the VW as a “lemon” and encouraged consumers to “think small”. The copy, by the incomparable Julian Koenig, starts out saying “This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished, and must be replaced.” Not exactly sales speak.\\n\\n##### **It was funny. It was clever. And it was ground-breaking.**\\n\\nFor the rest of the decade, VW kept their unconventional campaign rolling. DDB’s strategy of turning seeming faults into benefits was a huge hit. One ad didn\'t even include a picture of the little lemon: “No point in showing you the 1962 Volkswagen. It still looks the same.”\\n\\nMuch has been written about the ads, and you can take a look at a bunch of them here if you like. It was ranked the best advertising campaign of the twentieth century by Ad Age, and it deserves the title. This sort of brand bravery is rare and may be a little of its time, too. The truth is that the power is all right there, in the copy, which exists to inspire us. Last words to Mr Bernbach himself:\\n\\nYou can say the right thing about a product and nobody will listen. You\'ve got to say it in such a way that people will feel it in their gut. Because if they don\'t feel it, nothing will happen.\\n\\nWhat is your brand really saying?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What the artist breaks','It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138151,141912,1,'Careers','2022-08-08 07:07:49','2022-08-08 07:07:49','9e0e543a-4ec8-4824-9091-da5e770eb560',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NyO0Ik0kgl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Careers\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We are a Brisbane-based agency renowned for our evidence-based, strategic approach to truly wonderful creative work. We are strongly purpose-driven—wholeheartedly committed to making a meaningful difference in the lives of our clients, their customers and the community at large. Our work is rewarding.\\n\\nThe best part of what we do is doing it together. There’s nothing quite like a room full of inspired, inspiring people united by purpose and passion—and we’re thrilled at the idea of you being a part of that.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":\"Careers\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GoUEZyUfSg\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-rG4w99hwoM\",\"content\":{\"fields\":{\"accordionContent\":{\"new1\":{\"type\":\"accordionBlock\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"accordionTitle\":\"Senior designer\",\"accordionText\":\"As our senior brand and campaign designer, you’ll be a part of the end-to-end creative process to create and recommend the best design and visual solutions for each client. \\n\\nYou will assist the Head of Design, and deliver a clear design vision and brand story for all products and services with each client.\\n\\nYou’ll have 8+ years of agency experience, in both branding and campaign. Your portfolio will include examples of brand development, identity and design, in both print and digital, as well as strong retail campaign experience. \\n\\nYou love designing high-end visual work as part of a thriving studio. \\n\\nYou\'re a great communicator and love to get hands-on by getting involved with branding workshops and helping with photo/video shoots. \\n\\nWe love creative side hustles, so if you’ve got one, we’d love to hear about it. \\n\\n\\n**As a creative you’ll bring**\\n<ul>\\n  <li>•  A desire for generating top-quality work grounded with metaphor and hidden meaning and detail, and executed with a distinct passion for your craft</li>\\n  <li>•  Versatility and well-rounded skills to work across many different clients, adapting to varying styles, within timeframes and budgets</li>\\n  <li>•  A hunger to create award-winning work that you can own</li>\\n  <li>•  A relaxed mindset to pitch in with whatever’s required</li>\\n</ul>\\n\\n**As an applicant you’ll bring**\\n<ul>\\n  <li>•  4+ years as a senior designer, 8+ years in the industry</li>\\n  <li>•  An awesome portfolio with variety but also a degree or equivalent qualification</li>\\n  <li>•  Passion for working with and alongside other people, collaborating for creative solutions and outcomes</li>\\n  <li>•  Flexibility and a team-focused attitude</li>\\n  <li>•  High-level attention to detail</li>\\n  <li>•  Amazing understanding of typography and its application</li>\\n  <li>•  Solid suite skills, specifically Adobe and Figma</li>\\n  <li>•  Ability to roll out a brand from go to whoa, including style guide, marketing/social collateral and website</li>\\n  <li>•  Potentially, a second love behind branding – like digital design, UX or animation</li>\\n  <li>•  Keen time management with the ability to meet tight deadlines</li>\\n  <li>•  A commitment for constant progression and desire to go above and beyond</li>\\n  <li>•  A strong understanding of traditional channels, platforms and new technology</li>\\n  <li>•  A high level of energy and enthusiasm along with a lifelong calling for karaoke. (Not 100% necessary. Just 99%.).</li>\\n</ul>\",\"buttonText\":\"Apply now\",\"buttonUrl\":\"#applicationForm\"}}},\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GqLHJAoMsp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"The Benefits\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This is a rare opportunity to join a fast-growing and supportive agency in a very exciting phase of its evolution. 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The morphing animation style is eye-catching and interesting.\\n\\nThe morphing shapes also efficiently unpack important messages to the viewer, complementing and supporting the messages in the video voiceover.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-asjEpeVorj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/572804196\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0Latj6rdpS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Phase 2\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After the success of our 2020 launch, we rolled out a new iteration in 2021 that focused more on the non-physical forms of domestic and family violence.\\n\\nThis includes behaviour around controlling or monitoring finances, technology and social interactions.\\n\\nOur goal: to raise awareness and understanding of these forms of abuse, and communicate the seriousness of these behaviours.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aCf57wrIYs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/430227569\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Qes33flGQL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Work of this kind speaks straight to our purpose as an agency: to make a meaningful impact to people’s lives. Our team is proud to have been involved supporting families in our local community.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Domestic and family violence','We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138159,141925,1,'Urban Utilities','2022-08-09 04:18:53','2022-11-16 22:16:58','141eb151-d108-4b46-95b8-f967b1f1a1fb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'EKKA activation',NULL,NULL,'Urban Utilities (UU) knows how important water is to our future, so they’re working hard to protect it. They need Queenslanders to care about water security, too. An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DrXALPWSBT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141998\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DxF20Yq1PE\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:100% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/739527258?h=882d5c0119&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"uu_ekka_-_vertical_screens (Original)\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oonbweG5hq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"UU identified the EKKA as an opportunity to engage, inform and educate their customers to build a deeper understanding of water security, and to set the stage for UU to influence water restrictions down the track.\\nThrough hands-on activities and immersive visual displays, the EKKA was the perfect place to connect with UU’s communities and reassure them that UU is a safe pair of hands that holds and shapes the future of water security.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1kDHeWuzrh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950657?h=2534af59fd&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"AV 1 GRID COMBINE 03 SIDE 01\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KIDD88kVSZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950688?h=d7032fa1fb&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"AV 1 GRID COMBINE 03 SIDE 02\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3OqKknGGDL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Thematically, this activation was centred around each individual’s connection with water. Through making people conscious of water’s impact on their day-to-day life, we helped them discover how essential water security is and appreciate the role UU plays in protecting our water supply—and ultimately, the lifestyles and livelihoods of Queenslanders.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ovoFZRL7or\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141946\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lTaGbDU5Lj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The goal of the EKKA display was three-fold: attract people to the space, engage them to participate and ensure they absorb the key messaging.\\nWe were working with an eight-metre-wide screen, so we determined pretty quickly that one very (very!) landscape video wouldn’t be the best viewing experience. So we did what we do best: We got creative. We fashioned a collage of videos with various illustrated key messages, live action footage and graphic patterns that loop and combine into an engaging, eight-metre video experience.\\nThe audience were able to contribute their personal connection with water through sketches and scribbles on magnetic tiles. Each tile was fixed to the wall to create a crowdsourced water mosaic that grew over the course of the EKKA, telling true stories of water memories and moments.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RfRSpmcchL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950797?h=70d6f4f8b8&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"UU Component video 03\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950835?h=dc404ebf2f&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"UU Component video 04\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JPYArnyhMD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141947\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-J2iJEncoXv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950768?h=bc2c007c2c&badge=0&autopause=0&player_id=0&app_id=58479/embed\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen frameborder=\\\"0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\"></iframe></div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950743?h=698f98e314&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"UU Component video 01\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ez0JB2esSl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141948\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Bright colours, custom illustration, lots of movement and bold statements—that’s the sweet combination we concocted to communicate some very important key messages to the audience.\\nAnd the icing on top of the strawberry sundae? We just had so much fun coming up with the concept and bringing it to life. The EKKA public holiday didn’t hurt, either.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Urban Utilities EKKA activation','Urban Utilities (UU) knows how important water is to our future, so they’re working hard to protect it. They need Queenslanders to care about water security, too. An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138161,141927,1,'Chevron','2022-08-12 03:38:44','2022-08-12 03:38:44','47c0684c-b701-4b56-8e37-86d34ffda1a4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign',NULL,NULL,'Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.\nIn 2021, we were appointed to the roster of agencies for Chevron Downstream Australia as they reignited their Australian operations. We\'re helping them reconnect with their customers, relaunch their Puma retail network under the Caltex brand, and grow their market share in the lubricants B2B market.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gvKwuoJR7j\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547129?h=68b08b3b6f&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3oZ1cTUSaN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A complicated restructuring and rebranding exercise took place as a result of the expiration of licencing agreements.\\nChevron Downstream Australia appointed New Word Order to help facilitate the process and undertake important marketing work, including taking carriage of promotions of the Australian B2B fuels and lubricants division.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pROQ78QKp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547500?h=2819aba5f3&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Z59xrAwLVU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We conducted a competitor analysis to assess competitor brand messaging and positioning, interviews with key Caltex fuels and lubricants distributors in the B2B market, and one-on-one interviews with the general customers.\\nOur insights indicated a need for authentic, ‘real life’ marketing collateral with which the audience can connect. We also gleaned that the messaging needed to be kept simple.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-f5LPArKwgF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689548339?h=5797d76cc7&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EP9dMqkL3k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We made the creative decision to let the products take a backseat and instead shine a light on the customers’ businesses and their distributor relationships.\\nWe worked with a videographer to give the videos a warm and, at times, heartfelt tone. The customers in question are mostly generations-old businesses with a story to tell. So we told some stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gLOsbQtiKq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547741?h=7529fef734&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ahQwPi3ZPn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result was 60 video variations in a style you wouldn’t necessarily associate with marketing around fuel and lubricant products—something a little surprising, something that stands out from the crowd.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5dbIBMfjBJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“Our customers are the centre of everything we do, so we’re really proud to have created something that’s authentic to their experiences—their relationships with the distributors, their family values and the inter-generational ties in each of their businesses.\",\"plainText\":\"“We challenged New Word Order with a complex brief of showcasing the product, telling a compelling story about the customer and distributor relationship, and delivering the message that the products customers know and love are back for good. <br> \\n“New Word Order perfectly captured all of those elements in a cohesive video series that authentically connects with the audience.” <br> \\n\\n** — Cris Gillespie, Head of Marketing at Chevron **\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign','Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138163,141929,1,'Aseeos','2022-08-12 03:45:04','2022-08-12 03:45:04','709d5e78-ab30-46f4-a2f4-0cd7a7b31775',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Delivering for disruptors',NULL,NULL,'Aseeos rebranded to transform its 10-year-old installation business into an industry-disrupting model that solves age-old industry problems of supply, quality and budget overruns. We worked closely with the team to take its core brand elements and develop a full range of collateral, including signage, brochures and catalogues, video, marketing, events and website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bmUfyXmDcz\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47997\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fyTxfCvyJr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47773\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WYeceTl1wB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/194746924?h=02b6e594f2&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Aseeos - Delivering for disruptors','Aseeos rebranded to transform its 10-year-old installation business into an industry-disrupting model that solves age-old industry problems of supply, quality and budget overruns. We worked closely with the team to take its core brand elements and develop a full range of collateral, including signage, brochures and catalogues, video, marketing, events and website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138165,141931,1,'Coomera Anglican College','2022-08-12 03:45:45','2022-08-12 03:45:45','06f674c6-3021-4cfa-9228-2e31b77efd5d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Anything is possible campaign',NULL,NULL,'This campaign is bridging the gap between Coomera Anglican College\'s storied past and bold future. It\'s a powerful positioning piece that\'s standing the college out from the crowd and showcasing it as the school of choice on the northern Gold Coast.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B24Vguyo08\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30448\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-I4OkseByw6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Storied past, bold future\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Coomera Anglican College is heavily storied. It’s done a lot of work to capture its history and moments. As result, there is a lot of heritage and tradition for a relatively young school (just 25 years).\\n\\nThe college has set a strong future of innovation and entrepreneurship. It has appointed a deputy principal whose whole focus is innovation. It also has an exceptionally future-focused business manager who is sports-obsessed with big dreams.\\n\\nOur work is helping the college bridge the gap from the past to an exciting future.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3S8xZRT3yd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30447\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1dcAEtVD40\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Following focus groups, in-depth interviews, a competitor analysis and a brand refresh in 2020, we embarked on developing a new public-facing campaign to help the college continue to position itself as the private school of choice for the rapidly growing northern Gold Coast region.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7mko9XHUCj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30449\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-27uMRCFOVx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In order to stand out in the crowded private school space, we looked outside of schools for inspiration—drawing from global sports and technology brands.\\n\\nThis campaign steers right away from traditional school advertising: think students standing and smiling in their school uniforms, older and younger students holding hands and walking through manicured school grounds, girls in safety glasses huddled over a beaker and Bunsen burner.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EkVYlvmrxM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30444\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ek8exDfZlT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The result is a powerful cinematic masterpiece: dramatic, inspirational and compelling. The script was drawn from lyrics of the college’s traditional song. Paired with the inspiring footage, the video effectively acknowledges the past while painting a vivid picture of the future.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IGcqD2p42y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30445\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CUjY0m7ysa\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“It was a pleasure working with New Word Order to develop the new creative for our College. They took the time to get to know what makes our college unique, and helped put that into tangible storytelling.”\",\"plainText\":\"— Aimee Barlett, Marketing and Communications Manager at Coomera Anglican College\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Ja5zJfaN0T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30446\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Coomera Anglican College','This campaign is bridging the gap between Coomera Anglican College\'s storied past and bold future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138167,141933,1,'Heart HQ','2022-08-12 03:46:35','2022-08-12 03:46:35','3ba8eb01-11e2-4316-9f22-990841ad1160',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P3bQXxcsfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44878\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. Cardiology is a highly specialised field within medicine, and to grow sustainably, they needed to attract more associates.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lgp01pReVY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44873\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aTg3yWEGh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Objective\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business, and to grow the business’s referrer and patient networks.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gG5PvaSbvX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44864\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oXH0AQY2PC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our brand strategy drew on customer and referrer interviews, competitor insights and employee workshops, which also helped to define the brand values of the business. \\n\\nIt was clear the practice and the individual directors were held in high esteem by their medical colleagues. They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics and services that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. So the Heart HQ brand connects with patients on a personal level and makes them feel reassured that they matter.\\n\\nIt’s this mix of strategy and heart that makes Heart HQ a brand that will stand tall among all the others.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ISdJyIN6AW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44874\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDNF080GkR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A name, tagline, brand visual identity, website, signage and countless assets that match up with Heart HQ’s brand promise of delivering world-class cardiac care on the Sunshine Coast.\\n\\nThe quality of the brand assets significantly differentiates Heart HQ from all other competitor practices.\\n\\nCreatively, the brand is modern, refreshing and arguably not what you would expect from an organisation in the medical field – but at the same time, the language is warm, supportive and with just the right amount of authority.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Np5NPasoP9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### \\\"Suzanne and her team came highly recommended. It was a great journey working with them to develop our new brand and we were very impressed with their ideas, enthusiasm and innovation. We have a new brand, a new identity and the confidence now to deliver on our growth plans.\\\"\\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VvPbVRO0Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45205\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AUTeHLiAy1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### \\\"NWO is part of our success journey.\\\"\\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,'Heart HQ','Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138169,141935,1,'Revelian','2022-08-12 03:46:46','2022-08-12 03:46:46','d87c01fb-5d89-4b7a-8cbe-0e60b7f6ec3c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The big reveal',NULL,NULL,'Revelian is a charismatic player in the field of business talent identification and assessment. We told Revelian’s story by rolling out a suite of new brand tools and using a powerful visual metaphor for the outcomes their customers gain.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wVL1kj40Jr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47639\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3ldwVmO5X2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"A beautiful partnership\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our goal was to position and powerfully differentiate this business from its competitors. The branding achieves this and binds Revelian’s internal team more closely to its purpose and business objectives. In doing so, it ensures current and prospective customers and partners can access, understand—and most importantly—prefer Revelian and its offering.\\n\\nOverall, our rollout for Revelian was staged and achievable, allowing the client to adjust and update their brand over time. This approach remains cost-effective for our client and has allowed us to work with them closely with key stakeholders to ensure we are meeting their needs and creating value for their investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-88fP2RTozJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47641\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-l0m2MRWrk9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"A new brand story to tell\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Revelian brand story centres around the stories of their prospective customers—those who require business talent identification and assessment. Revelian’s narrative guides these customers along a compelling journey. It reads like any good treasure hunt should: the hunter driven by the thrill of next step and the genuine promise of quality and authenticity.\\n\\nThe intrigue and complexity of human behaviour is a fascinating topic that most of us explore throughout our daily life and work. Revelian uncovers the hidden, delves inside and goes beneath the surface to reveal the truth inside people, for businesses and organisations wanting to hire people well, and utilise them well.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3wNj8vd0Xj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/317380021?h=7cf79dbb3e&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-zVMqQZyrh0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"A refreshing approach\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As we refreshed their brand, we wrapped every element in the concept of ‘reveal’. The idea flows consistently throughout every aspect of the Revelian brand: we’ll start on the surface and delve deeper into the intrigue of human behaviour and insights for hiring and people management solutions.\\n\\nWhile the logo remains simple, strong and typographic, the visual elements have starring roles. Using filters, colours, photography and myriad gorgeous design treatments, they show and tell how the company reveals its precious insights.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WxJNoxzJXO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47642\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UCB7SM9ORH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strong, productive relationships\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our successful working relationship with the client has been key to forming the initial strategy for their brand development, website, collateral and exhibition development.\\n\\nOur team of creatives, developers and content specialists have enjoyed walking through this journey with Revelian.\\n\\nThe insights we’ve gained from this partnership have allowed us to produce work that performs to a very high standard within the agreed-upon scope, budget and timeframe.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kBhhzN53nM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47643\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FzPUJWQp19\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"A new front door\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After refreshing their brand, we began redeveloping the Revelian website. To start with, we created a content strategy based on customer journeys and key messages. \\n\\nOur team of content specialists worked with the client to edit and review web copy for pages on the website. \\n\\nWith copy and wireframes ready and approved for development, our digital team applied the refreshed branding across the website.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Revelian','We told Revelian’s story by rolling out a suite of new brand tools and using a powerful visual metaphor for the outcomes their customers gain.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138171,141937,1,'Tritium','2022-08-12 03:46:53','2022-08-12 03:46:53','4f80e2cf-4f57-43ec-8ed2-fcc5a94bdf7d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand set for the future',NULL,NULL,'As a leading global producer of electric vehicle chargers, Tritium is Brisbane’s most exciting start-up and is now firmly in the global big league. Tritium commissioned us to update their brand and produce a launch video—to put their internal culture of creativity and innovation on display and share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GLSN3YDBFD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"73939\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/287017736\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LrG99HVOYN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"61847\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"BRAND\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tritium is now a global brand—and our work took them to the world stage.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked with Tritium a few years ago to define their brand narrative, design their brand and create logo, visual identity and a range of assets.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZeQWeTuQlo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"73941\",\"73940\",\"73937\",\"73936\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-02qw9cOzxi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141804\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"BRIEF\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked with Tritium when it was in the midst of hypergrowth and collaborated with their founder and leaders across time zones and continents, as well as their rapidly growing marketing and sales teams, to rebrand the company and its products.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"At the time, Tritium was still wearing the badge designed by their founder years earlier and needed to dress for world domination, which they most certainly now are achieving. The brand needed to work in all contexts—on rapid chargers, in signage, in extrusion as well as in print, and it needed to be truly global in its appeal. The brand also needed to consider products that were still emerging and not yet defined.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eEjb9cnAXp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141806\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"RATIONALE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We deeply embedded story in the Tritium brand we developed. The logo is three-sided (for ‘tri’). The blues represent clean power, and each of the three elements of the brand represent battery indicators, from empty to full. Meanwhile, the brand is distinctive yet subtle enough to sit successfully alongside co-branded or white-labelled Tritium products.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8PWapwyQK2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141802\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"OUTCOME\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We successfully positioned Tritium for global expansion. We developed and defined a global Masterbrand with a defined brand narrative and transformational, authentic reflection of their vision. The brand goes from strength to strength and is easily our furthest-reaching and highest impact visual identity, recently listing on the NASDAQ and with none other than POTUS.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Tritium','Tritium commissioned us to update their brand and produce a launch video—to put their internal culture of creativity and innovation on display and share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138172,141938,1,'Domestic and family violence','2022-08-12 03:47:29','2022-08-12 03:47:29','4731316d-db04-4cf4-8a99-a09dc17bdc4c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Everyone deserves to feel safe',NULL,NULL,'We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2BMTwZsxt5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16826\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yW5tY9wyAQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\\n\\nEveryone deserves to feel safe. Domestic and family violence is never acceptable. Help and support are available.\\n\\nThis is the campaign message the Queensland Government commissioned us to develop as the impact of COVID-19 rippled across our state.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BAdruYcFgJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16838\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CsRNpWzHen\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We started the project by researching DFV campaigns in Australia and around the world.\\n\\nOur diverse target market included:\\n\\n- Adult Queenslanders 18+ who are affected by domestic and family violence\\n    - People experiencing domestic and family violence\\n    - People who become aware of domestic and family violence occurring\\n- Young Queenslanders 13-17 years old who may be affected by domestic and family violence in their household.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fOoytqzb18\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16839\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-refpZT5QBU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Messaging\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Rather than describe exactly what DFV might look like, the scripts and campaign advertisements echo the thoughts and feelings of those experiencing or observing DFV.\\n\\nThe copy style is concise, informal and written to an individual. DFV is complex and often hard to identify. We unpacked the different dimensions of DFV and always pointed the reader or viewer to help and support.\\n\\nOur messages were targeted to a diverse Queensland audience. We aimed to capture the human experience and emotions of DFV through the voice and style of the copy.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7Bn5w0QSW7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16840\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JtCJdSgzXY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our creative team completed an environmental scan to develop three design concepts with strategic choices in colours, symbols, typography and iconography.\\n\\nThe icons are simple and symbolic. We were careful to avoid using the human figure or gender-specific shapes to symbolise violent or threatening behaviours.\\n\\nInstead, our goal was to capture the far-reaching effect of domestic violence in the home and family through clean and minimal iconography, colours and shapes.\\n\\nWe used brand colours strategically, ensuring they were striking but not aggressive or alarming. Wherever possible, we avoided dark colours and shadows.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NnJbovUwRk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/572805319?h=8a36b70d04&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/572805011?h=d90ee17ccd&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-vsjyJmaOWT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Animation\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"When directing the animation style, we wanted to convey the key messages of the campaign clearly and quickly. The morphing animation style is eye-catching and interesting.\\n\\nThe morphing shapes also efficiently unpack important messages to the viewer, complementing and supporting the messages in the video voiceover.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-asjEpeVorj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/572804196\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0Latj6rdpS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Phase 2\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After the success of our 2020 launch, we rolled out a new iteration in 2021 that focused more on the non-physical forms of domestic and family violence.\\n\\nThis includes behaviour around controlling or monitoring finances, technology and social interactions.\\n\\nOur goal: to raise awareness and understanding of these forms of abuse, and communicate the seriousness of these behaviours.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aCf57wrIYs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/430227569\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Qes33flGQL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Work of this kind speaks straight to our purpose as an agency: to make a meaningful impact to people’s lives. Our team is proud to have been involved supporting families in our local community.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Domestic and family violence','We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138174,141940,1,'Your Care Navigator','2022-08-12 03:50:34','2022-08-12 03:50:34','5652bc76-67b4-46ed-9aaf-f3acc3313cb1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator',NULL,NULL,'Ageing can be overwhelming, especially with a dementia diagnosis. There are so many big life decisions to make, services to navigate and logistics to plan. Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support. Additionally, it’s a resource that helps healthcare professionals coordinate care for their patients and provide them with quality resources.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TBzFA0UCIO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141596\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cYowRU3xxP\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Brisbane North PHN asked us to write, design and develop a navigator website that doubles as a one-stop-shop of resources, information and services that promote healthy ageing in the Brisbane North and Moreton Bay region. The project’s goal was to enable people to more proactively manage their own healthcare, while also equipping healthcare professional and carers with resources to support their care services.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VACsyz6zoc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141602\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Working closely with the client team and the Council on the Ageing, our strategists conducted a stakeholder consultation process with community members and health professionals. The stakeholders generously shared their expertise and lived experience to help this project reach the community’s specific needs, with a particular focus on: dementia, physical health, mental health, social connection, nutrition and digital skills.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pI57baAPCu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CREATIVE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Each aspect of the content writing, design and development of the website was informed by insights from the stakeholders, to ensure the project would fulfil community needs. We made sure the site was easy to use by integrating a very simple user interface into the web design and development. User experience and acceptance testing was a key element of ensuring the site would be practical and enjoyable for its audience.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RgOzDzfM2D\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Nothing like this existed before now. This project fulfils community needs around healthy ageing in a way that really excited the stakeholders who were involved in the project. This kind of work aligns perfectly with our purpose at NWO: to make a meaningful difference to people’s lives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'My Mental Health','We collaborated with Brisbane North PHN\'s mental health experts to empower consumers, carers and health practitioners to navigate the mental health sector with clear direction and ease.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138176,141942,1,'Your Care Navigator','2022-08-12 03:51:25','2022-08-12 03:51:25','f9cc984e-154e-4510-8453-6dcf52950245',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator',NULL,NULL,'Ageing can be overwhelming, especially with a dementia diagnosis. There are so many big life decisions to make, services to navigate and logistics to plan. Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support. Additionally, it’s a resource that helps healthcare professionals coordinate care for their patients and provide them with quality resources.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TBzFA0UCIO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141596\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cYowRU3xxP\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Brisbane North PHN asked us to write, design and develop a navigator website that doubles as a one-stop-shop of resources, information and services that promote healthy ageing in the Brisbane North and Moreton Bay region. The project’s goal was to enable people to more proactively manage their own healthcare, while also equipping healthcare professional and carers with resources to support their care services.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VACsyz6zoc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141602\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Working closely with the client team and the Council on the Ageing, our strategists conducted a stakeholder consultation process with community members and health professionals. The stakeholders generously shared their expertise and lived experience to help this project reach the community’s specific needs, with a particular focus on: dementia, physical health, mental health, social connection, nutrition and digital skills.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pI57baAPCu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CREATIVE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Each aspect of the content writing, design and development of the website was informed by insights from the stakeholders, to ensure the project would fulfil community needs. We made sure the site was easy to use by integrating a very simple user interface into the web design and development. User experience and acceptance testing was a key element of ensuring the site would be practical and enjoyable for its audience.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RgOzDzfM2D\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Nothing like this existed before now. This project fulfils community needs around healthy ageing in a way that really excited the stakeholders who were involved in the project. 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Utilities','2022-08-15 05:32:55','2022-08-15 05:32:55','e0d0edd2-8a47-4702-b1ba-88e8989de4c7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'EKKA activation',NULL,NULL,'Where would we be without water? \nVery thirsty. Lots of dead plants. No coffee. Empty fishbowls. Wet n’ Wild closed.\nPaints a pretty dire picture.\nUrban Utilities (UU) knows how important water is to our future, so they’re working hard to protect it. They need Queenslanders to care about water security too. An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DxF20Yq1PE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:150% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/739527258?h=882d5c0119&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"uu_ekka_-_vertical_screens (Original)\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oonbweG5hq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"UU identified the EKKA as an opportunity to engage, inform and educate their customers to build a deeper understanding of water security, and to set the stage for UU to influence water restrictions down the track.\\nThrough hands-on activities and immersive visual displays, the EKKA was the perfect place to connect with UU’s communities and reassure them that UU is a safe pair of hands that holds and shapes the future of water security.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-J2iJEncoXv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/739539947?h=1627f92466&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"uu_ekka_combined_videos (1080p).mp4\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3OqKknGGDL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Thematically, this activation was centred around each individual’s connection with water. Through making people conscious of water’s impact on their day-to-day life, we helped them discover how essential water security is and appreciate the role UU plays in protecting our water supply—and ultimately, the lifestyles and livelihoods of Queenslanders.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ovoFZRL7or\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141946\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lTaGbDU5Lj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The goal of the EKKA display was three-fold: attract people to the space, engage them to participate and ensure they absorb the key messaging.\\nWe were working with an eight-metre-wide screen, so we determined pretty quickly that one very (very!) landscape video wouldn’t be the best viewing experience. So we did what we do best: We got creative. We fashioned a collage of videos with various illustrated key messages, live action footage and graphic patterns that loop and combine into an engaging, eight-metre video experience.\\nThe audience were able to contribute their personal connect with water through sketches and scribbles on magnetic tiles. Each tile was fixed to the wall to create a crowdsourced water mosaic that grew over the course of the EKKA, telling true stories of water memories and moments.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JPYArnyhMD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141947\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ez0JB2esSl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141948\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Bright colours, custom illustration, lots of movement and bold statements—that’s the sweet combination we concocted to communicate some very important key messages to the audience.\\nAnd the icing on top of the strawberry sundae? We just had so much fun coming up with the concept and bringing it to life. The EKKA public holiday didn’t hurt, either.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),