Banner ads have come a long way over the years. <span class="s1">And the fairly recent introduction of HTML5 means they can now be transformed into beautiful little packages of story that work well amidst busy news pages, </span><span class="s2">despite not having audio.</span>

<strong>Striking the right balance</strong>
<p class="p1"><span class="s1">Pre-rolls (which play before feature videos) and social media ads offer other options if you have the budget for video, when a television commercial doesn’t exist, and conventional video is too expensive.</span></p>
One approach that provides the ideal balance is using video like a ‘banner ad on steroids’. <span class="s1">By creating a simple (though still sophisticated) </span><span class="s2">slideshow</span><span class="s1"> with a managed level of animation, you can add in</span><span class="s2"> story-boosting music and voiceover while keeping costs down.</span>

<strong>NWO video examples</strong>
<p class="p1"><span class="s1">Here are some recent examples of videos we’ve created, using some of </span><span class="s2">this</span><span class="s1"> thinking.</span></p>
<strong><span class="s1"><span class="s2">Queensland Week</span></span></strong>


<div class="embed-container"><iframe src="https://player.vimeo.com/video/176686850" width="300" height="150" frameborder="0"></iframe></div>
 

<span class="s4">Higher use of animation but no voiceover kept the budget lean.</span>

<strong><span class="s5"><span class="s2">QFES recruitment</span></span></strong>


<div class="embed-container"><iframe src="https://player.vimeo.com/video/170735464" width="300" height="150" frameborder="0"></iframe></div>
 

<span class="s4">A series of five videos built around key messages, output in standard screen dimensions and square for Instagram.</span>

<strong><span class="s1"><span class="s2">Electric Bikes Brisbane</span></span></strong>


<div class="embed-container"><iframe src="https://player.vimeo.com/video/177308827" width="300" height="150" frameborder="0"></iframe></div>
 

<span class="s4">No voiceover needed here because fun and clever stock images and quirky music told the story.</span>

We’d love to know about any banner ads or videos you’re planning. <a href="http://newwordorder.com.au/#contact">Drop us a line</a><span> to see how we can help.</span>