Right now the web is awash with video. Just look at your Facebook or LinkedIn feed and you’ll get an idea of how much video content is being produced and posted every day. And it’s on the rise, with video expected to account for around 82% of all internet traffic by 2020.

<strong>Quality is king</strong>

The thing is, we don’t have any more time in our days to view all this extra content, so video quality and relevance is going to play an increasingly important role in what gets watched and what doesn’t. While there are lots of cheap production services available, if you want your video to be successful, it’s worth looking beyond cost alone.
<p class="p1"><span class="s1">The key purpose of any video communication is to tell a clear and compelling story – something that captures and maintains your audience’s interest. It also needs to be well strategised, use its medium well and, of course, be well crafted.</span></p>
<p class="p1"><strong>Things to consider</strong></p>
When planning your next video, keep these things in mind:
<ul>
 	<li class="li1"><span class="s2">Is animation the right approach, or would live action </span><span class="s3">better</span><span class="s2"> suit? Budget can be a big factor </span><span class="s3">here because</span><span class="s2"> it is often much easier to animate.</span></li>
 	<li class="li1"><span class="s3">Think about v</span><span class="s2">oiceover versus text on screen. Does the video need to work without sound, on social media or in a noisy display? Will people read enough of the message on screen? Is the voice vital to the communication of the message, through a tone, accent or character?</span></li>
 	<li class="li1"><span class="s2">Are you creating a series? If so, can any illustration assets be used again, or can the video be edited for smaller uses such as social media marketing?</span></li>
</ul>
<strong>NWO video examples</strong>

<span class="s1">Here are some recent examples of videos we’ve created, using some of </span><span class="s2">this thinking.</span>

<strong><span class="s1"><span class="s2">Mental Health Week</span></span></strong>


<div class="embed-container"><iframe src="https://player.vimeo.com/video/141875728" width="300" height="150" frameborder="0"></iframe></div>
<span class="s3">Uses emotive music and messaging on screen to ensure</span><span class="s4">, s</span><span class="s3">ound or no sound, the messages get through.</span>

<strong><span class="s5"><span class="s2">Our HPW, our future</span></span></strong>


<div class="embed-container"><iframe src="https://player.vimeo.com/video/186503939" width="300" height="150" frameborder="0"></iframe></div>
<span class="s3">Uses real staff members delivering autocue script to camera, taken from the words of them and their colleagues.</span>

<strong><span class="s5"><span class="s2">DEWS energy bill</span></span></strong>


<div class="embed-container"><iframe src="https://player.vimeo.com/video/145234065" width="300" height="150" frameborder="0"></iframe></div>
<span class="s3">Uses characters to explain and entertain.</span>

We’d love to know what videos you’re planning. <a href="http://newwordorder.com.au/#contact">Drop us a line</a> to see how we can help.

Source: <a href="http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.html">http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.html</a>