[{"type":"vizyBlock","attrs":{"id":"vizy-block-UxDAMYmx0G","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"sortOrder":["new1","new2"],"blocks":{"new1":{"type":"heading","enabled":"1","fields":{"headingText":"Being a commercial creative means someone is hoping, expecting and paying for a result.","headingColour":"text-black","headingSize":"text-2xl"}},"new2":{"type":"text","enabled":"1","fields":{"text":"But just because something is creative in its execution doesn’t mean it’s going to be effective in achieving its goal.\n\nHere are five pitfalls to avoid when procuring creative services:\n\n1. Hiring a single creative, like a designer, to be a whole creative team. Your supplier will end up working in one strength and many weaknesses.\n2. Procuring from a supplier who can use design software but isn’t a designer. The work will miss the mark despite looking okay.\n3. Working with a graphic designer who isn’t skilled in the type of design you need (like brand design). You’ll get a pretty logo lacking in brand story and meaning.\n4. Jumping straight into design without a strategy. You’ll receive design work that’s lovely, even beautiful… but not strategic.\n5. Failing to define what success looks like. Your supplier’s work will lack purpose. Instead, make sure you have a clear goal that measures the biggest outcome of all: return on investment.\n\nSo yes, creative work can be both pretty and powerful. And you can have it all… if you invest in a team of strategically focused creatives.\n\nCreative agencies cost more but are teams for a reason. **We're much more powerful together than on our own.**\n\nJust like a hand of aces verses a single 3.","textSize":"text-xl","textColour":"text-black"}}}},"buttons":"","sectionTitle":""}}}}}]