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Anything that shouldn\'t go down the loo.',NULL,NULL,'The playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way. We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UMqU1ejtuR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19052\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YLmNoEn3SV\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Water and waste treatment are essential services and flushing the wrong items down the toilet costs Queensland Urban Utilities $200 million every year.\\n\\nUrban Utilities asked us to think of an original, creative campaign idea that would resonate with Queensland families. 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and family violence','2021-09-10 01:50:38','2021-09-10 01:50:38','312a6efc-b5e6-4e07-85a2-ffa08aeb3c44',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Everyone deserves to feel safe',NULL,NULL,'We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2BMTwZsxt5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16826\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yW5tY9wyAQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe 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Revelian uncovers the hidden, delves inside and goes beneath the surface to reveal the truth inside people, for businesses and organisations wanting to hire people well, and utilise them well.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-zVMqQZyrh0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"A refreshing approach\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"As we refreshed their brand, we wrapped every element in the concept of ‘reveal’. The idea flows consistently throughout every aspect of the Revelian brand: we’ll start on the surface and delve deeper into the intrigue of human behaviour and insights for hiring and people management solutions.\\n\\nWhile the logo remains simple, strong and typographic, the visual elements have starring roles. Using filters, colours, photography and myriad gorgeous design treatments, they show and tell how the company reveals its precious insights.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UCB7SM9ORH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strong, productive relationships\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our successful working relationship with the client has been key to forming the initial strategy for their brand development, website, collateral and exhibition development.\\n\\nOur team of creatives, developers and content specialists have enjoyed walking through this journey with Revelian.\\n\\nThe insights we’ve gained from this partnership have allowed us to produce work that performs to a very high standard within the agreed-upon scope, budget and timeframe.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FzPUJWQp19\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"A new front door\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"After refreshing their brand, we began redeveloping the Revelian website. To start with, we created a content strategy based on customer journeys and key messages. \\n\\nOur team of content specialists worked with the client to edit and review web copy for pages on the website. \\n\\nWith copy and wireframes ready and approved for development, our digital team applied the refreshed branding across the website.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41678,44980,1,'Revelian','2021-09-10 02:05:54','2021-09-10 02:05:54','9f2ac3b6-c5f1-4f45-9b21-96b8c5a4dbf4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The big reveal',NULL,NULL,'Revelian is a charismatic player in the field of business talent identification and assessment. We told Revelian’s story by rolling out a suite of new brand tools and using a powerful visual metaphor for the outcomes their customers gain.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3ldwVmO5X2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"A beautiful partnership\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our goal was to position and powerfully differentiate this business from its competitors. The branding achieves this and binds Revelian’s internal team more closely to its purpose and business objectives. In doing so, it ensures current and prospective customers and partners can access, understand—and most importantly—prefer Revelian and its offering.\\n\\nOverall, our rollout for Revelian was staged and achievable, allowing the client to adjust and update their brand over time. This approach remains cost-effective for our client and has allowed us to work with them closely with key stakeholders to ensure we are meeting their needs and creating value for their investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-l0m2MRWrk9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"A new brand story to tell\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The Revelian brand story centres around the stories of their prospective customers—those who require business talent identification and assessment. Revelian’s narrative guides these customers along a compelling journey. It reads like any good treasure hunt should: the hunter driven by the thrill of next step and the genuine promise of quality and authenticity.\\n\\nThe intrigue and complexity of human behaviour is a fascinating topic that most of us explore throughout our daily life and work. Revelian uncovers the hidden, delves inside and goes beneath the surface to reveal the truth inside people, for businesses and organisations wanting to hire people well, and utilise them well.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-zVMqQZyrh0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"A refreshing approach\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"As we refreshed their brand, we wrapped every element in the concept of ‘reveal’. The idea flows consistently throughout every aspect of the Revelian brand: we’ll start on the surface and delve deeper into the intrigue of human behaviour and insights for hiring and people management solutions.\\n\\nWhile the logo remains simple, strong and typographic, the visual elements have starring roles. Using filters, colours, photography and myriad gorgeous design treatments, they show and tell how the company reveals its precious insights.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UCB7SM9ORH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strong, productive relationships\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our successful working relationship with the client has been key to forming the initial strategy for their brand development, website, collateral and exhibition development.\\n\\nOur team of creatives, developers and content specialists have enjoyed walking through this journey with Revelian.\\n\\nThe insights we’ve gained from this partnership have allowed us to produce work that performs to a very high standard within the agreed-upon scope, budget and timeframe.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FzPUJWQp19\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"A new front door\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"After refreshing their brand, we began redeveloping the Revelian website. To start with, we created a content strategy based on customer journeys and key messages. \\n\\nOur team of content specialists worked with the client to edit and review web copy for pages on the website. \\n\\nWith copy and wireframes ready and approved for development, our digital team applied the refreshed branding across the website.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41679,44981,1,'Aseeos','2021-09-10 02:07:38','2022-08-12 03:45:04','06778e63-4369-46ef-8289-0ef8c2b0dfc4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Delivering for disruptors',NULL,NULL,'Aseeos rebranded to transform its 10-year-old installation business into an industry-disrupting model that solves age-old industry problems of supply, quality and budget overruns. We worked closely with the team to take its core brand elements and develop a full range of collateral, including signage, brochures and catalogues, video, marketing, events and website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bmUfyXmDcz\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47997\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fyTxfCvyJr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47773\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WYeceTl1wB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/194746924?h=02b6e594f2&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Aseeos - Delivering for disruptors','Aseeos rebranded to transform its 10-year-old installation business into an industry-disrupting model that solves age-old industry problems of supply, quality and budget overruns. We worked closely with the team to take its core brand elements and develop a full range of collateral, including signage, brochures and catalogues, video, marketing, events and website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41680,44982,1,'Asseos','2021-09-10 02:10:02','2021-09-10 02:10:02','bcc14c73-4164-4126-9324-e762dc71f0c3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Delivering for disruptors',NULL,NULL,'Asseos rebranded to transform its 10-year-old installation business into an industry-disrupting model that solves age-old industry problems of supply, quality and budget overruns. We worked closely with the team to take its core brand elements and develop a full range of collateral, including signage, brochures and catalogues, video, marketing, events and website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41681,44983,1,'FOPATS','2021-09-10 02:10:22','2021-10-14 05:45:57','8f587f67-5141-41c3-b5d8-078f2ba938c5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Out with the old, in with the new',NULL,NULL,'FOPATS is a memorable acronym you’ll need to watch our video to decipher. FOPATS’ role was to manage the transition to a new housing and tenancy software platform in Queensland’s Department of Housing and Public Works—a critical tool in the department’s work. We created an employer marketing campaign to help explain the change and developed the character metaphors—two groovy robots—to embody the old and new platforms. Using video, displays, desktop tent cards and digital tools, the project involved branding, character development, video production, print production and software/web design.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41682,44984,1,'FOPATS','2021-09-10 02:13:28','2021-09-10 02:13:28','34dd7e1f-a83d-48c1-9642-8a83b3fdb1d2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Out with the old, in with the new',NULL,NULL,'FOPATS is a memorable acronym you’ll need to watch our video to decipher. FOPATS’ role was to manage the transition to a new housing and tenancy software platform in Queensland’s Department of Housing and Public Works—a critical tool in the department’s work. We created an employer marketing campaign to help explain the change and developed the character metaphors—two groovy robots—to embody the old and new platforms. Using video, displays, desktop tent cards and digital tools, the project involved branding, character development, video production, print production and software/web design.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41683,44985,1,'Physiotas','2021-09-10 02:13:46','2021-09-27 02:02:40','f1d57e61-ad06-4c09-81ac-7a17a626464c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Better together',NULL,NULL,'Boasting a proud history of providing trusted physio services to Northern Tasmania under a franchise brand, the team grabbed the opportunity this year to create their own name and brand and launch in time for their fifth and largest location in Launceston. We provided name development, logo and visual identity development as well as the new company website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41684,44986,1,'Physiotas','2021-09-10 02:15:58','2021-09-10 02:15:58','49090bee-7f0a-4c0e-812f-ff79c51f3c72',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Better together',NULL,NULL,'Boasting a proud history of providing trusted physio services to Northern Tasmania under a franchise brand, the team grabbed the opportunity this year to create their own name and brand and launch in time for their fifth and largest location in Launceston. We provided name development, logo and visual identity development as well as the new company website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41685,44987,1,'The School of Distance Education – Charters Towers','2021-09-10 02:18:13','2022-08-24 06:52:57','967d4f54-50d2-4a94-aa05-51765d8f08c8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The difference a brand can make',NULL,NULL,'This beautiful new brand for SDECT is just one example of how vital visual identity is to telling the true story of any organisation—and how solid marketing strategy, coupled with research, delivers results.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GgxMHLzdFt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Brands should go before you, showcasing a school’s distinctives, paving the way for more positive conversations to come. However, this was not the case at first for the School of Distance Education Charters Towers (SDECT).\\n\\nAs we learned more about the school through in-depth interviews with students, parents and staff, we discovered the school for what it is: contemporary and worthy of its national audience. The school had far surpassed what its brand represented, and it was our job to launch its look into the 21st century.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rq6KvKDblN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We discovered what made SDECT different to other distance education schools: its willingness to accept any child—students who live in isolated locations, have been expelled, live with disabilities or have learning difficulties, or have chronic physical or mental illness. The school\'s level of care, personal attention and customisation sets it apart.\\n\\nThe stories we heard from our research formed the basis of our messaging strategy. We posed this question to prospective families: \'What if an entire school exists only for your child?\' All of our messaging was crafted around this idea.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aqpv5uCKsx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Brand rollout\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We started by replacing the logo, colours and photography to create a fresh, clean and sophisticated look. We developed a range of applications for the new brand across collateral including certificates, banners and signage.\\n\\nWe also developed an informative website separate from the official school website, built for prospective parents. It houses information and stories about learning from home. As part of the website, we developed a range of downloadable fact sheets providing more detail on each topic.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5huCNjtxBM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Campaign\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Once the brand and website were in place, we developed an email campaign to organisations and other schools to build awareness. We sent electronic direct mail to four target groups, each with a clean look and strategic messaging.\\n\\nWe also developed the school’s first-ever social media presence through Facebook. We created content and built an engaged online community within six months, all while we trained and mentored their inhouse communications team to carry the work forward.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lG2tB4Nlor\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"SDECT was not prepared for what came next. Enrolments increased by 255 per cent—from fewer than 900 to 2300—in 2018. And in 2019, we again targeted enrolment growth for SDECT. We also ran a recruitment campaign to meet demand with quality teachers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41687,44989,1,'Heart HQ','2021-09-10 02:22:58','2021-09-10 02:22:58','dd705934-ac91-4f35-a4eb-3a806ee9b019',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. 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They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics for CT and heart murmurs that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. So the Heart HQ brand connects with patients on a personal level and makes them feel reassured that they matter.\\n\\nIt’s this mix of strategy and heart that makes Heart HQ a brand that will stand tall among all the others.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDNF080GkR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"A name, tagline, brand visual identity, website, signage and countless assets that match up with Heart HQ’s brand promise of delivering world-class cardiac care on the Sunshine Coast.\\n\\nThe quality of the brand assets significantly differentiates Heart HQ from all other competitor practices.\\n\\nCreatively, the brand is modern, refreshing and arguably not what you would expect from an organisation in the medical field – but at the same time, the language is warm, supportive and with just the right amount of authority.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MNtSSBwYBF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container 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Murray - Brand Audit Submission - 10 Sep, 2021','2021-09-10 03:57:09','2021-09-10 03:57:09','59ca3e52-6031-4c9b-af0c-1d4787d0325a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Test','another test','I have great values','about our culture','This is about my people','This is some stuff',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41731,45212,1,'Ryan Murray - Brand Audit Submission - 10 Sep, 2021','2021-09-10 03:57:31','2021-09-10 03:57:31','30daf9df-ccef-4911-af24-039f2c333603',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Test','another test','I have great values','about our culture','This is about my people','This is some stuff','Cool',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41732,45213,1,'The School of Distance Education – Charters Towers','2021-09-10 05:09:45','2021-09-10 05:09:45','ac125340-eb7c-40f5-ac4e-dc0d02f0756e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The difference a brand can make',NULL,NULL,'This beautiful new brand for SDECT is just one example 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We branded the business and produced its key collateral including the website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41735,45216,1,'Department of Recreation, Sport and Arts','2021-09-10 05:34:09','2021-09-27 02:36:56','3aeb704f-9022-4c49-8fb4-c72fc584721b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Get Started Vouchers',NULL,NULL,'Great explainer videos take complex ideas and break them down into simple ideas. We were tasked to produce an educational video that stepped through the process in a three-minute video guide.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kZX4G1V78k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our client gives away 50,000 cash vouchers every year to families with young children who can’t afford to join a sport or recreation club.\\n\\nThe application process is complex, and our client was inundated with calls for help from lower socioeconomic families trying to access assistance when the process is technically difficult and challenging.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EN7PcojU3k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We produced this video within budget and scope, and responded with a methodology that evoked the best of behaviour change principles.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DpRHohKc9w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We were surprised to hear that on the day the video launched, the calls to our client died down from a torrent to a mere trickle. And the trend has held—our client no longer has a back-to-back daily call rate, and no longer needs a dedicated team for the enquiry line.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5S5bSF6S0k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"With a response like this and what it means to our client in newly found productivity and success—that’s priceless.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41736,45217,1,'Department of Recreation, Sport and Arts','2021-09-10 05:46:16','2021-09-10 05:46:16','955b106d-3915-455a-99aa-bcdf84c86233',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Get Started Vouchers',NULL,NULL,'Great explainer videos take complex ideas and break them down into simple ideas. We were tasked to produce an educational video that stepped through the process in a three-minute video guide.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kZX4G1V78k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our client gives away 50,000 cash vouchers every year to families with young children who can’t afford to join a sport or recreation club.\\n\\nThe application process is complex, and our client was inundated with calls for help from lower socioeconomic families trying to access assistance when the process is technically difficult and challenging.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EN7PcojU3k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We produced this video within budget and scope, and responded with a methodology that evoked the best of behaviour change principles. \",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DpRHohKc9w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We were surprised to hear that on the day the video launched, the calls to our client died down from a torrent to a mere trickle. And the trend has held—our client no longer has a back-to-back daily call rate, and no longer needs a dedicated team for the enquiry line.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5S5bSF6S0k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"With a response like this and what it means to our client in newly found productivity and success—that’s priceless.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41737,45218,1,'Department of Housing and Public Works','2021-09-10 05:50:12','2021-09-27 02:39:13','2cc5ffb0-3059-41a9-ae85-4f97c06f4f2d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Our HPW, our future',NULL,NULL,'We united the massive department and its many parts by capturing the voices of staff from workshops and presenting in a powerful and inspiring staff-delivered video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DvN3FirR8O\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Every day, thousands of Housing and Public Works frontline staff play vital roles in the lives of Queenslanders, including those who need support to find shelter. The department needed to unite its many parts under one inspiring purpose.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Crjp0miKAR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Engagement\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We embarked on a state-wide culture project that included workshops around the state to gather staff ideas on what unites them as a workforce.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rcO4cT3PqW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"From staff words came a manifesto, executed in different collateral and including this video: staff from across the state, in their own words, sharing what makes them united and strong.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rUnpVvMnyo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Little did we know how widespread the impact and importance of this cultural integration project would be. The video became a central tool for recruitment and retention across the department.\\n\\nMore than a year on, when we interviewed staff for case studies, many repeated back to us the exact lines from this video as reasons for why they do what they do.\\n\\nAs a marker of engagement success, it doesn’t get much stronger.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41738,45219,1,'Department of Housing and Public Works','2021-09-10 06:01:58','2021-09-10 06:01:58','d113f554-8d5b-4f56-ad45-c0260f301706',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Our HPW, our future',NULL,NULL,'We united the massive department and its many parts by capturing the voices of staff from workshops and presenting in a powerful and inspiring staff-delivered video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DvN3FirR8O\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Every day, thousands of Housing and Public Works frontline staff play vital roles in the lives of Queenslanders, including those who need support to find shelter. The department needed to unite its many parts under one inspiring purpose.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Crjp0miKAR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Engagement\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We embarked on a state-wide culture project that included workshops around the state to gather staff ideas on what unites them as a workforce.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rcO4cT3PqW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"From staff words came a manifesto, executed in different collateral and including this video: staff from across the state, in their own words, sharing what makes them united and strong.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rUnpVvMnyo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Little did we know how widespread the impact and importance of this cultural integration project would be. The video became a central tool for recruitment and retention across the department.\\n\\nMore than a year on, when we interviewed staff for case studies, many repeated back to us the exact lines from this video as reasons for why they do what they do.\\n\\nAs a marker of engagement success, it doesn’t get much stronger.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41739,45220,1,'Queensland State Archives','2021-09-10 06:02:22','2021-09-27 02:02:06','1cae9c78-3374-4ceb-ad14-f13a4ebf8aef',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Stories of then, now and forever',NULL,NULL,'The Queensland State Archives rebrand was an exciting process of consultation, discovery and world-wide benchmarking of similar organisations. Stepping away from a museum look, the Archives embraced its renewed vision of sharing stories of then, now and forever as it prepared to rollout a suite of new digital products. Our work included stakeholder workshops, branding and collateral development and merchandise rollout.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41740,45221,1,'Queensland State Archives','2021-09-10 06:04:48','2021-09-10 06:04:48','ec14f1d2-f648-40c3-a5f7-8c9483e1abda',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Stories of then, now and forever',NULL,NULL,'The Queensland State Archives rebrand was an exciting process of consultation, discovery and world-wide benchmarking of similar organisations. Stepping away from a museum look, the Archives embraced its renewed vision of sharing stories of then, now and forever as it prepared to rollout a suite of new digital products. Our work included stakeholder workshops, branding and collateral development and merchandise rollout.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41741,45222,1,'Family and Child Connect','2021-09-10 06:06:32','2021-10-14 05:48:03','b7a10352-0326-477b-aa9e-5992c994ee15',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'13 Family',NULL,NULL,'Great campaigns help people change their lives, and this one encourages families in crisis to reach out for real help, no strings attached.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-94Wz43ySiO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Family and Child Connect, within the Department of Communities, Child Safety and Disability Services, needed a campaign to build public awareness of the 13 Family support services.\\n\\nTo broach this sensitive issue, we needed to carry out a multi-channelled campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-77KaMezwdw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We tapped into research that showed this target group is made up of good people who really do love their kids, but have found themselves unable to care for them accordingly.\\n\\nBy understanding our client\'s objectives and the context of the target market, we developed a campaign the audience could relate to and, most importantly, felt encouraged to act.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xxGuN9crsA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We developed the campaign microsite, social media assets, print resources, online advertising and outdoor advertising. Using a variety of static executions for retargeting on social media, we set out for a high call-to-action rate for our client. In less than a month, we delivered a full campaign that broke through the social stigma of Queensland families needing support.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hU0rqO1qB1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our client reported the campaign had a total reach just shy of 1 million people, with 116,743 video views during the reporting period. The website had 11,641 visitors at the time—predominantly women aged 25–44, who were squarely in our target group.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41742,45223,1,NULL,'2021-09-10 06:08:06','2021-09-13 04:04:35','b5f3c580-119a-4c42-9bce-371288e1d8d5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'green',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41743,45224,1,'Bloom Asia','2021-09-10 06:08:44','2021-09-10 06:08:44','8ad90a0c-d4b3-4dc4-b16e-32f02d560527',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41744,45225,1,NULL,'2021-09-10 06:08:52','2021-09-13 04:06:37','2fd59fbf-f4fe-4c7b-abc7-4d327f96cd97',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'green',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41745,45226,1,NULL,'2021-09-10 06:09:41','2021-09-13 04:07:42','701269db-1bc5-4e3f-9629-96d82fcf6191',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'green',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41746,45227,1,'Family and Child Connect','2021-09-10 06:13:14','2021-09-10 06:13:14','ffb22ba5-ceae-4968-9352-60d8cb7242a6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'13 Family',NULL,NULL,'Great campaigns help people change their lives, and this one encourages families in crisis to reach out for real help, no strings attached.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-94Wz43ySiO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Family and Child Connect, within the Department of Communities, Child Safety and Disability Services, needed a campaign to build public awareness of the 13 Family support services.\\n\\nTo broach this sensitive issue, we needed to carry out a multi-channelled campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-77KaMezwdw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We tapped into research that showed this target group is made up of good people who really do love their kids, but have found themselves unable to care for them accordingly.\\n\\nBy understanding our client\'s objectives and the context of the target market, we developed a campaign the audience could relate to and, most importantly, felt encouraged to act.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xxGuN9crsA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We developed the campaign microsite, social media assets, print resources, online advertising and outdoor advertising. Using a variety of static executions for retargeting on social media, we set out for a high call-to-action rate for our client. In less than a month, we delivered a full campaign that broke through the social stigma of Queensland families needing support.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hU0rqO1qB1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our client reported the campaign had a total reach just shy of 1 million people, with 116,743 video views during the reporting period. The website had 11,641 visitors at the time—predominantly women aged 25–44, who were squarely in our target group.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41748,45229,1,'Medical Mums','2021-09-10 07:00:56','2021-09-10 07:00:56','5d7e86d0-1201-45bf-9ffc-7a60f11f31bd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A long-term approach to behaviour change',NULL,NULL,'For the past six years we have been running behaviour change campaigns to encourage families to vaccinate their children. And in that time, we\'ve seen the positive impact.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NUepHwOfhy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"In 2015, market research and immunisation rates across Brisbane North PHN\'s catchment were showing the anti-vax movement was taking hold.\\n\\nWhile parents from lower socio-economic backgrounds were responding to the Australian Government’s ‘no jab, no pay’ rules, those not using daycare—including many from among the wealthier suburbs—were holding their ground.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QwUWkeN1w7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We determined from research that parents would respond to their GP’s opinion, and developed a behaviour change campaign to encourage conversations between parents and medical professionals around immunisation and overcome objections to it.\\n\\nWe harnessed the GP/medical voice and added extra credibility by finding medical professionals who were also parents.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PVmUcFRs5l\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Under the heading of Medical Mums, we found two GPs and one Indigenous health nurse to become the faces and voice of the campaign. Each discussed hot topics as well as the benefits of immunisation, drawing on their own beliefs and practices as parents as well as their medical training.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-elDM8mfUVq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"textGrid\",\"enabled\":\"1\",\"fields\":{\"gridItems\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\",\"new5\",\"new6\"],\"blocks\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"2016\",\"text\":\"Medical Mums was launched during Immunisation Week. \"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"2017\",\"text\":\"The creative was still fresh and effective for the target group, and we ran the campaign again.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"2018\",\"text\":\"We added Stuart, our honorary Medical Dad. \"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"2019\",\"text\":\"It was time to mix up the messaging and creative, so we developed a vaccination myth-busting video featuring illustration—a move away from the previous live-action ads.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"2020\",\"text\":\"With COVID-19, there was new vaccination messaging clutter to cut through. We encouraged our market to keep up to date with their routine vaccinations.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"2021\",\"text\":\"Funding was initially approved for five years. But our campaign has been so successful the PHN has been provided with funding for an additional year. We will launch a new iteration in the coming months.\"}}}}}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9XsuejXAac\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We launched the campaign in Immunisation Week in 2016, and have revised it for relaunch every year since. Results showed immunisation levels increased after the campaign each year, and our has client received extensive positive feedback—including from the Queensland Minister for Health. \",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41749,45230,1,'Medical Mums','2021-09-10 07:01:05','2021-09-10 07:01:05','b07a55d1-f0b3-4974-80ac-1f14741e14c7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A long-term approach to behaviour change',NULL,NULL,'For the past six years we have been running behaviour change campaigns to encourage families to vaccinate their children. And in that time, we\'ve seen the positive impact.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NUepHwOfhy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"In 2015, market research and immunisation rates across Brisbane North PHN\'s catchment were showing the anti-vax movement was taking hold.\\n\\nWhile parents from lower socio-economic backgrounds were responding to the Australian Government’s ‘no jab, no pay’ rules, those not using daycare—including many from among the wealthier suburbs—were holding their ground.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QwUWkeN1w7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We determined from research that parents would respond to their GP’s opinion, and developed a behaviour change campaign to encourage conversations between parents and medical professionals around immunisation and overcome objections to it.\\n\\nWe harnessed the GP/medical voice and added extra credibility by finding medical professionals who were also parents.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PVmUcFRs5l\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Under the heading of Medical Mums, we found two GPs and one Indigenous health nurse to become the faces and voice of the campaign. Each discussed hot topics as well as the benefits of immunisation, drawing on their own beliefs and practices as parents as well as their medical training.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-elDM8mfUVq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"textGrid\",\"enabled\":\"1\",\"fields\":{\"gridItems\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\",\"new5\",\"new6\"],\"blocks\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"2016\",\"text\":\"Medical Mums was launched during Immunisation Week. \"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"2017\",\"text\":\"The creative was still fresh and effective for the target group, and we ran the campaign again.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"2018\",\"text\":\"We added Stuart, our honorary Medical Dad. \"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"2019\",\"text\":\"It was time to mix up the messaging and creative, so we developed a vaccination myth-busting video featuring illustration—a move away from the previous live-action ads.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"2020\",\"text\":\"With COVID-19, there was new vaccination messaging clutter to cut through. We encouraged our market to keep up to date with their routine vaccinations.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"2021\",\"text\":\"Funding was initially approved for five years. But our campaign has been so successful the PHN has been provided with funding for an additional year. We will launch a new iteration in the coming months.\"}}}}}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9XsuejXAac\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We launched the campaign in Immunisation Week in 2016, and have revised it for relaunch every year since. Results showed immunisation levels increased after the campaign each year, and our has client received extensive positive feedback—including from the Queensland Minister for Health. \",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41751,45232,1,'Heart HQ','2021-09-10 07:10:55','2021-09-10 07:10:55','937be26c-30a6-40b9-84d4-092a4c154dfc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. Cardiology is a highly specialised field within medicine, and to grow sustainably, they needed to attract more associates.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aTg3yWEGh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Objective\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business, and to grow the business’s referrer and patient networks.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oXH0AQY2PC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our brand strategy drew on customer and referrer interviews, competitor oversight and employee workshops, which also helped to define the brand values of the business. \\n\\nIt was clear the practice and the individual directors were held in high esteem by their medical colleagues. They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics for CT and heart murmurs that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. 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Foundation','2021-09-14 07:26:29','2021-09-14 07:26:29','6a8c1181-7679-4a40-b907-f9e8d46d4801',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Rebranding an icon for a new era',NULL,NULL,'The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story. We stepped in to capture the essence of authentic customer service: to tell Endeavour’s compelling brand story about the people they serve, and the people who serve.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-i7VSDgqc7V\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45336\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XE9ZIQrYn6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Endeavour delivers essential, personalised and compassionate services to people with intellectual disabilities. When the NDIS was introduced, it was the perfect opportunity for Endeavour to show the world what their services mean to the community it serves.\\n\\nThey asked us to take their new logo and develop a complementary campaign and suite of branding tools to support it. 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The question explored Endeavour’s objective to create a brand that could represent their customers and generate greater possibilities for their care. Our creative solution was to make Endeavour customers the heroes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQfzkp05OB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Endeavour’s new brand video is an expression of their unifying purpose to truly serve and make a meaningful difference in the lives of their customers.\\n\\nThe campaign speaks for and to the extended stakeholder community about the vision, quality and outcomes of Endeavour’s services. It included:\\n- brand story\\n- full visual brand development from a supplied logo\\n- hero photography\\n- brand book\\n- brand video\\n- employer brand and collateral\\n- launch campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QPJ6J6kHcL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45340\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qBnvWlcG0T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Many powerful stories came out of this job, but the most incredible was watching Endeavour customers embrace the opportunity to model for our video and photography crew. Endeavour reported back to us the meaningful moments when their customers saw their photos for the first time.\\n\\nSince the brand and campaign launch in June 2018, Endeavour has boosted their number of leads for their main service areas: accommodation, day services and work placements. With a long-term goal in mind, these results are significantly greater than anticipated, and only a few months since the campaign launch.\\n\\nIn addition, Endeavour reported to us unexpected community engagement at their events—people who have no connection to intellectual disability and have not previously been involved with the foundation. We look forward to following this story and discovering the full impact of our work.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uYLiG0E4oM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/265285881\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41806,45346,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-15 06:39:59','2021-09-28 09:48:01','205d70d5-0fc7-463d-a30d-ae916c1996ec',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44093,47633,1,'Endeavour Foundation','2021-09-16 01:31:06','2021-09-16 01:31:06','867c6618-abbb-4ce5-b055-4a7865372cf4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Rebranding an icon for a new era',NULL,NULL,'The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story. 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Revelian uncovers the hidden, delves inside and goes beneath the surface to reveal the truth inside people, for businesses and organisations wanting to hire people well, and utilise them well.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3wNj8vd0Xj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/317380021?h=7cf79dbb3e&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-zVMqQZyrh0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"A refreshing approach\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"As we refreshed their brand, we wrapped every element in the concept of ‘reveal’. The idea flows consistently throughout every aspect of the Revelian brand: we’ll start on the surface and delve deeper into the intrigue of human behaviour and insights for hiring and people management solutions.\\n\\nWhile the logo remains simple, strong and typographic, the visual elements have starring roles. Using filters, colours, photography and myriad gorgeous design treatments, they show and tell how the company reveals its precious insights.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WxJNoxzJXO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47642\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UCB7SM9ORH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strong, productive relationships\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our successful working relationship with the client has been key to forming the initial strategy for their brand development, website, collateral and exhibition development.\\n\\nOur team of creatives, developers and content specialists have enjoyed walking through this journey with Revelian.\\n\\nThe insights we’ve gained from this partnership have allowed us to produce work that performs to a very high standard within the agreed-upon scope, budget and timeframe.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kBhhzN53nM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47643\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FzPUJWQp19\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"A new front door\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"After refreshing their brand, we began redeveloping the Revelian website. To start with, we created a content strategy based on customer journeys and key messages. \\n\\nOur team of content specialists worked with the client to edit and review web copy for pages on the website. \\n\\nWith copy and wireframes ready and approved for development, our digital team applied the refreshed branding across the website.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44108,47648,1,'West Moreton Anglican College','2021-09-17 01:17:20','2021-09-17 01:17:20','e1530401-c9d3-41ec-8941-ae0becc6faee',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The school for (real) life',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kSAkN1lDaq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Like schools everywhere, West Moreton Anglican College needed to change its plans to bring parents onto campus to experience the school because of the coronavirus.\\n\\nThis meant the annual open day was cancelled. But a few months later when restrictions eased, the school had a chance to bring parents back.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fxOewiuxW6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45330\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-c4rLGz6SQd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We developed a 16-week plan that timed out the lead up to the modified open day, and follow-up of leads afterwards. It outlined a WestMAC-specific brand campaign that celebrated the WestMAC way and positioned the school as a unique and desirable offering compared to other schools in the catchment area.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GVAyDnsmRc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45329\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-o0LzwcEURr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"At the end of the day, parents just want their kids to be happy, healthy and well.\\n\\nWestMAC is a wonderland for kids complete with an agriculture farm, animals and a garden for digging—because that\'s just what kids like doing. It\'s the school for real life.\\n\\nThis campaign included gorgeous hero photography, strategic messaging and a series of videos where students talk about their WestMAC experience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-66MSHWAoOc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/574221746?h=e0da3461d2&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KSqaU5wR9Y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The campaign resonated with parents in the catchment, and filled the tour. We continued to run the campaign for the rest of the year, encouraging prospective parents to attend a personal tour.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ip4P0zUBCI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45333\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44110,47650,1,'West Moreton Anglican College','2021-09-17 02:22:50','2021-09-17 02:22:50','13c7ff32-1393-437d-8297-e46e10e8ec57',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The school for (real) life',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kSAkN1lDaq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Like schools everywhere, West Moreton Anglican College needed to change its plans to bring parents onto campus to experience the school because of the coronavirus.\\n\\nThis meant the annual open day was cancelled. But a few months later when restrictions eased, the school had a chance to bring parents back.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fxOewiuxW6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45330\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-c4rLGz6SQd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We developed a 16-week plan that timed out the lead up to the modified open day, and follow-up of leads afterwards. It outlined a WestMAC-specific brand campaign that celebrated the WestMAC way and positioned the school as a unique and desirable offering compared to other schools in the catchment area.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GVAyDnsmRc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45329\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-o0LzwcEURr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"At the end of the day, parents just want their kids to be happy, healthy and well.\\n\\nWestMAC is a wonderland for kids complete with an agriculture farm, animals and a garden for digging—because that\'s just what kids like doing. It\'s the school for real life.\\n\\nThis campaign included gorgeous hero photography, strategic messaging and a series of videos where students talk about their WestMAC experience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-66MSHWAoOc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/470822168?h=a0ce3a6b80&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/470822520?h=90034f124f&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KSqaU5wR9Y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The campaign resonated with parents in the catchment, and filled the tour. We continued to run the campaign for the rest of the year, encouraging prospective parents to attend a personal tour.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ip4P0zUBCI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45333\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44112,47652,1,'Brisbane North PHN NSPT','2021-09-17 04:07:32','2021-09-17 04:07:32','825e44ff-634e-42c6-8cb6-3edfad0ca403',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'National Suicide Prevention Trials',NULL,NULL,'We were chosen to consult with Brisbane North communities who had been selected for the trial: LGBTIQ communities, Aboriginal and Torres Strait Islander communities, and community organisations working with young to middle-aged men.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yV9Swskqh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45209\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Bri6BITkLV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The team of Brisbane North PHN is one of the national sites chosen to deliver National Suicide Prevention Trial (NSPT) funding.\\n\\nOur work had two important parts. The first was to engage deeply and sensitively with communities to understand their experiences, successes and reflections during the four years of trial funding and to report on these. The second was to deliver useful materials the service organisations could use to seek further funding and sponsorships as they transitioned from trial funding.\\n\\nTo successfully undertake community engagement, we again partnered with Janine Crawford, a skilled health consultant and Aboriginal and Torres Strait Islander woman. Our work included workshops, face-to-face interviews and a highly successful yarning circle, and these important and sensitive conversations—which included Sad News/Sorry Business—were given the time and space each needed. \",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2OxHHkid1g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45325\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VcPtAbE6Am\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The finalised report was submitted to NSPT as a qualitative reflection on the remarkable achievements of the trial—including the PHN’s commitment to community-led co-design, and the healing within communities that was begun through the intentionally collaborative process.\\n\\nTo offer creative services that were suited to the context, needs and existing resourcing of the seven service organisations, we offered a menu of items, ranging from fact sheets to marketing consultations. The groups then chose the elements that were of greatest use to them.\\n\\nPart of the unique nature of the Brisbane North PHN NSPT trial was the emphasis on community partnerships and collaboration, and we embodied this in our design approach, too. To enable groups to pitch together or separately for any future suicide prevention funding, we created a single brand style to visually unify any designed material. Each group, then, had its own logo and its own colour palette within that visual style—a brand within a brand. That way, any future funding pitches that relied on our designed material could look as though the groups were unique but still closely aligned.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44114,47654,1,'QMHC','2021-09-17 04:13:34','2021-09-17 04:13:34','14a7214c-fa57-4056-8f56-8c3cac6712aa',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Queensland Mental Health Commission community engagement',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B6PvNvL5Iy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\"],\"blocks\":{\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We gained clear lines of sight into the impressions and needs of their stakeholder audience through 26 guided, in-depth phone interviews. 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And in that time, we\'ve seen the positive impact.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ydM19JpsMi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45317\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pqYRaab2Y6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45318\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NUepHwOfhy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"In 2015, market research and immunisation rates across Brisbane North PHN\'s catchment were showing the anti-vax movement was taking hold.\\n\\nWhile parents from lower socio-economic backgrounds were responding to the Australian Government’s ‘no jab, no pay’ rules, those not using daycare—including many from among the wealthier suburbs—were holding their ground.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5st3FTYzr4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45319\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QwUWkeN1w7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We determined from research that parents would respond to their GP’s opinion, and developed a behaviour change campaign to encourage conversations between parents and medical professionals around immunisation and overcome objections to it.\\n\\nWe harnessed the GP/medical voice and added extra credibility by finding medical professionals who were also parents.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQKB9uw8mS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45323\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PVmUcFRs5l\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Under the heading of Medical Mums, we found two GPs and one Indigenous health nurse to become the faces and voice of the campaign. Each discussed hot topics as well as the benefits of immunisation, drawing on their own beliefs and practices as parents as well as their medical training.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lt1sEFXPGo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/173565144?h=a059ec04b7&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/173565142?h=1a735c3207&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-elDM8mfUVq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"textGrid\",\"enabled\":\"1\",\"fields\":{\"gridItems\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\",\"new5\",\"new6\"],\"blocks\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"2016\",\"text\":\"Medical Mums was launched during Immunisation Week.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"2017\",\"text\":\"The creative was still fresh and effective for the target group, and we ran the campaign again.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"2018\",\"text\":\"We added Stuart, our honorary Medical Dad.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"2019\",\"text\":\"It was time to mix up the messaging and creative, so we developed a vaccination myth-busting video featuring illustration—a move away from the previous live-action ads.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"2020\",\"text\":\"With COVID-19, there was new vaccination messaging clutter to cut through. We encouraged our market to keep up to date with their routine vaccinations.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"2021\",\"text\":\"Funding was initially approved for five years. But our campaign has been so successful the PHN has been provided with funding for an additional year. We will launch a new iteration in the coming months.\"}}}}}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-za95KkkRhY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45322\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9XsuejXAac\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We launched the campaign in Immunisation Week in 2016, and have revised it for relaunch every year since. Results showed immunisation levels increased after the campaign each year, and our has client received extensive positive feedback—including from the Queensland Minister for Health.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44129,47669,1,'Domestic and family violence','2021-09-17 06:11:09','2021-09-17 06:11:09','eb452c63-096e-4d19-8853-d391bc91481f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Everyone deserves to feel safe',NULL,NULL,'We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2BMTwZsxt5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16826\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yW5tY9wyAQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\\n\\nEveryone deserves to feel safe. Domestic and family violence is never acceptable. Help and support are available.\\n\\nThis is the campaign message the Queensland Government commissioned us to develop as the impact of COVID-19 rippled across our state.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BAdruYcFgJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16838\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CsRNpWzHen\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We started the project by researching DFV campaigns in Australia and around the world.\\n\\nOur diverse target market included:\\n\\n1. Adult Queenslanders 18+ who are affected by domestic and family violence\\n\\n- People experiencing domestic and family violence\\n- People who become aware of domestic and family violence occurring\\n\\n2. Young Queenslanders 13-17 years old who may be affected by domestic and family violence in their household.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fOoytqzb18\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16839\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-refpZT5QBU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Messaging\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Rather than describe exactly what DFV might look like, the scripts and campaign advertisements echo the thoughts and feelings of those experiencing or observing DFV.\\n\\nThe copy style is concise, informal and written to an individual. DFV is complex and often hard to identify. We unpacked the different dimensions of DFV and always pointed the reader or viewer to help and support.\\n\\nOur messages were targeted to a diverse Queensland audience. We aimed to capture the human experience and emotions of DFV through the voice and style of the copy.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7Bn5w0QSW7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16840\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JtCJdSgzXY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our creative team completed an environmental scan to develop three design concepts with strategic choices in colours, symbols, typography and iconography.\\n\\nThe icons are simple and symbolic. We were careful to avoid using the human figure or gender-specific shapes to symbolise violent or threatening behaviours.\\n\\nInstead, our goal was to capture the far-reaching effect of domestic violence in the home and family through clean and minimal iconography, colours and shapes.\\n\\nWe used brand colours strategically, ensuring they were striking but not aggressive or alarming. Wherever possible, we avoided dark colours and shadows.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-asjEpeVorj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/572804196\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-vsjyJmaOWT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Animation\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"When directing the animation style, we wanted to convey the key messages of the campaign clearly and quickly. 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