[{"type":"vizyBlock","attrs":{"id":"vizy-block-uCOwtla2QC","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"new1":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":"Challenge","headingColour":"text-black","headingSize":"text-5xl"}},"new2":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"We worked closely with Burnie Brae to understand their issues and what makes them tick. There was a concern Burnie Brae was lacking meaning, awareness and connection for much of the public they serve, alongside a recognition that the brand was simply a bit ‘tired’ and neglected. \nAs a branding and strategy specialist, New Word Order created a process to uncover some of the truths behind the brand to set the groundwork. Our team conducted a series of research and workshops before embarking on brand direction and narrative development projects.","textSize":"text-base","textColour":"text-black"}}},"buttons":[],"sectionTitle":null}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-PJGiDHCA2X","enabled":true,"collapsed":false,"values":{"type":"type-xgBpfxj8HD","content":{"fields":{"images":["140069"]}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-XZByU19mIe","enabled":true,"collapsed":false,"values":{"type":"type-WIIM7FjPXS","content":{"fields":{"images":["140065"],"mediaAlignment":"Left","textBuilder":{"new1":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":"Creative","headingColour":"text-black","headingSize":"text-5xl"}},"new2":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"With the foundations set, our creative team set to work on refreshing Burnie Brae’s visual identity. The creative concept painted a picture of community connection and explored a distinctive direction for the Burnie Brae brand. We adapted the existing logo and brand colours to build a fresh and recognisable feel.\nWe redesigned and built a new website, improving the information navigation and creating better user journeys.","textSize":"text-base","textColour":"text-black"}}}}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-qsqwFJwI56","enabled":true,"collapsed":false,"values":{"type":"type-WIIM7FjPXS","content":{"fields":{"images":["140066"],"mediaAlignment":"Right","textBuilder":{"new1":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":"Impact","headingColour":"text-black","headingSize":"text-5xl"}},"new2":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"The end result has seen Burnie Brae take ownership of a revitalised brand identity that has stronger connections to their stakeholders. The stunning new website is simple to use and takes users on a compelling journey through Burnie Brae’s community service offerings.","textSize":"text-base","textColour":"text-black"}}}}}}}}]