(139390,143166,1,'vitalway','2023-03-30 23:09:32','2023-03-30 23:09:32','2ce5d65a-4f6d-4fd3-8d6d-7bdb16fbbd8f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The vital way of branding',NULL,NULL,'Aligning a brand’s value is essential to communicating purposeful work. Through customer research, we helped reposition vitalway to emulate its extensive years of combined experience working with disadvantaged young people and their families through value-based learning.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OSv1zZoTd7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A grassroots program with huge potential to grow significantly, vitalway needed help with maturing their brand identity and better defining their market positioning. While they relied on a strong reputation and substantial impact, their varying services weren’t well understood by their market.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pkInp3sX8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We went straight to the source—through interviews with vitalway’s key stakeholders, we were able to shape a picture of the wider market. While we were unable to speak directly with vitalway’s at-risk youth participants, we learned from others who use and refer to vitalway’s program.\\nAlongside our customer insights, we engaged in desktop research to learn about competitors and contemporary services in vitalway’s market space.\\nOur deeper understanding of the perceptions and realities of vitalway’s industry guided us in writing a brand narrative for vitalway that truly nailed their unique positioning.\\nThese insights contributed not only to their brand strategy, but also their business strategy—aligning these two pieces to ensure the vitalway brand always works towards the organisation’s business goals.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MRDlR2NjSv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A powerful purpose requires a visual identity that holds the brand with certainty and conviction. Being mindful of the humans vitalway serves, we developed a visual system that pays respect to the company’s past and paints a clear image of a bright future.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LpUDcdBBO6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"vitalway is a life changing program for at-risk teenagers. Realigning these teenagers with their values and emotions allows them to thrive amidst challenging circumstances, in a way they often don’t believe could be possible.\\nAt New Word Order, our purpose is to make a meaningful difference to people’s lives, and this project is yet another example of helping brands reach more people in need of their life-changing services.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'vitalway | The vital way of branding','Aligning a brand’s value is essential to communicating purposeful work. Through customer research, we helped reposition vitalway to emulate its extensive years of combined experience working with disadvantaged young people and their families through value-based learning.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139391,143167,1,'Funding','2023-03-30 23:09:41','2023-03-30 23:09:41','9cfe82c8-4362-409d-8532-6dcaa2cc746f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Branding and awareness campaign',NULL,NULL,'Funding is an online financial services company specialising in the niche area of bridging loans. They came to New Word Order with a two-fold problem. Firstly, the category they operate in (bridging loans) wasn’t entirely understood by their target market and needed further clarification. Secondly, not enough people (or even industry brokers) knew the Funding brand at all and the beneficial products they offered. A cut-through campaign was needed, stat.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ziNtnsznO9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/765527128?h=5517b00b29&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Build a bridge - Funding.com.au TVC 30 second\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Zh7cVNx5Rl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The loan market as a whole is highly competitive and often dominated by rate comparisons and incentive offers. Bridging loans, however, are a slightly different beast. They\'re more about recognising different life circumstances and problem solving. Other short-term bridging loan specialists had emerged and launched strong brand campaigns. Our key challenge was to create a brand that focuses on solutions and creatively positions Funding among its competitor set as a short-term loan company with a difference.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BvMTRKtmI7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In order to educate the market on when a bridging loan might be required and then provide differentiation for Funding, it became abundantly clear the campaign required a creative and catchy hook to drive interest and memorability. The strategic solution was to centre on a theme of ‘build a bridge’. This theme was seen to be positive and proactive, with language that borrowed from colloquial usage and even had humorous undertones. Strategically, it provided a strong platform and foundation to work on creatively and talk to the target audience in a very authentic way.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dA5dzfYeRH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143003\",\"143000\",\"142996\",\"142994\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JvLNQH8ye2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The creative development process, as it always should, started with a strong consideration of the target audience. Knowing that a lot of the target market were parents, we decided to let the innocent wisdom of children shine through by delivering the ‘build a bridge’ solution. Children can turn the complex into simple through thought and action, which is exactly what we showed in this campaign—the drawing of a bridge from one home to another, which created a visual hook. The viewer is drawn in by the surprising nature of the child explaining the product in just a few words, and then left with a smile as she demonstrates it in permanent marker.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fL4MPWaBk1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The first rule of advertising is to get noticed, which this campaign achieves by not looking like a bank or finance ad. The impact of the campaign is created through pure relevancy, showing real family people in real situations. The messaging is loud and clear and helped to educate the market on the nature of short-term bridging loan options and drive traffic to the Funding site.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Funding | Branding and awareness campaign','Funding is an online financial services company specialising in the niche area of bridging loans. They came to New Word Order with a two-fold problem. Firstly, the category they operate in (bridging loans) wasn’t entirely understood by their target market and needed further clarification. Secondly, not enough people (or even industry brokers) knew the Funding brand at all and the beneficial products they offered. A cut-through campaign was needed, stat.','funding, brokers, money, loans, advertising, campaign, tv, video',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139392,143168,1,'Queensland Hydro','2023-03-30 23:09:50','2023-03-30 23:09:50','25c8f49c-13e5-448e-82a9-16c171eba8ae',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Powering Queensland’s future',NULL,NULL,'Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero net emissions by 2050. Pumped hydro is the key to achieving this, and the state government is facilitating pumped hydro through a new subsidiary brand. We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MJwz0wrwkL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142807\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RCifzof72P\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Queensland Government needed to establish a subsidiary entity to carry the planning and transmission connection work for potential pumped hydro projects across Queensland. Our creation of the brand for Queensland Hydro involved extensive discovery prior to crafting a brand identity, designing marketing collateral, and copywriting, designing and developing a website.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Fdid0P67Ag\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142816\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As we often do, we began this project with a comprehensive discovery phase. This involved a review of Queensland Hydro’s contemporaries and competitive landscape, consultation with a First Nations advisor on theming and language, and stakeholder workshops to clarify the brand personality, purpose and objectives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5o9yXWhZxU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our deliverables included a brand name, logo, visual identity, collateral, key messaging and content for the website. We kept the design fresh and engaging while accommodating the needs of the various stakeholders involved.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JvkuSRS5qb\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142702\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fjwEEvmBHp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Queensland Hydro will be a vital component in reaching Australia’s aspirational energy goals over the next few decades. Pumped hydro is at the centre of cleaning up Queensland’s energy, and we were delighted to play a role in bringing Queensland Hydro to life.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2XRuH2soQj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142813\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Queensland Hydro | Powering Queensland\'s future','Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero net emissions by 2050. Pumped hydro is the key to achieving this, and the state government is facilitating pumped hydro through a new subsidiary brand. We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139393,143169,1,'Surf Life Saving Queensland','2023-03-30 23:09:59','2023-03-30 23:09:59','b040bea9-14af-40cd-8c99-954cf5c53f73',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let’s be SharkSmart!',NULL,NULL,'There’s no need to be scared of sharks—we just need to be smart.\nAnd learning is what kids do best, so we created an interactive, educational game for Surf Life Saving Queensland to teach primary-school-age kids how they should behave around sharks.\nWe had a whale of a time on this project, so let’s jump right in!',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUpdyGgoHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Surf Life Saving Queensland and the Department of Agriculture and Fisheries are promoting ‘SharkSmart’ messages to primary-school-aged children in a 12-month educational program. They asked us to develop an interactive game that educates kids about sharks and the simple things they can do at the beach to stay safe from shark-related incidents.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PLy32UQvPs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Kids are typically more interested in sharks than afraid of them, so we wanted to nurture that by making the game educational and fun, rather than fear based. Armed with our behaviour change expertise, we empowered them with knowledge about how sharks behave—such as their feeding times, where they live and how they hunt—so the kids can make smart choices. We consulted with primary school teachers to develop the game’s tone and language, ensuring it was as age-appropriate and engaging as possible.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oQ8wJZ93RN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There are so many ways to approach SharkSmart behaviours, so we created not one game, but two mini games with three modes. \\n\\nThe first game—Beach Explorer—is an open-world exploration game, set on a beach. There are items scattered across the beach—like flags, water debris and rips—that prompt questions related to SharkSmart behaviours. If the player answers correctly, they’re rewarded with a beach badge. This game is split into two modes: explorer mode and race mode.\\n\\nThe second game—Which Shark Are You?—asks the players questions about their preferences and human experiences that relate to the behaviours of tiger, bull, white and hammerhead sharks. Based on their responses, each player is assigned one of the four shark types and provided information about that shark. \\nThe whole project is elevated by NWO’s trademark custom illustration and animation—which really brings the beach to life!\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-sfiAs0GFwT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We really blew this brief out of the water: for a limited budget, we built two games from scratch, complete with a catchy custom theme song. \\nProjects like these—fun and engaging but with real purpose—are why we get out of bed every morning. The whole process from conception to delivery was really collaborative with the clients, and that definitely shows in the final product.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Surf Life Saving Queensland | Let\'s be SharkSmart!','There’s no need to be scared of sharks—we just need to be smart. And learning is what kids do best, so we created an interactive, educational game for Surf Life Saving Queensland to teach primary-school-age kids how they should behave around sharks. We had a whale of a time on this project, so let’s jump right in!',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139394,143170,1,'Department of Justice and Attorney-General','2023-03-30 23:10:06','2023-03-30 23:10:06','06a6c9da-425b-4e3a-9770-31a72d0b9a96',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'New regulatory strategy campaign',NULL,NULL,'The Office of Liquor and Gaming Regulation (OLGR) had done the hard yards of developing, building and creating a new strategy to meet the modern demands of the industry they oversee. But communicating their strategy to a range of diverse industry stakeholders was seen as one of the most critical steps in achieving their strategic goals. They needed clarity, understanding and buy-in. Enter New Word Order.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7SDJ7AE1Hq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"One of the key challenges for OLGR is managing the dual roles of being the industry regulator and minimising harm along with responsibilities for promoting the growth and development of the liquor and gaming industry. From a strategic communication perspective, this added extra complexity to requirements for stakeholder engagement. New Word Order was able to provide insightful analysis to help communicate the strategy in a clearer fashion, connecting organisational objectives with customer benefits.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Pvd7qvkzCt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142834\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-zTtYdXJlj7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The strategy behind the campaign centred on heightening the value of the relationship and partnership between OLGR and their industry stakeholders. Creating a stronger sense of community and collaboration was the platform used to inform and shape the campaign. 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We can find out the true, deep feelings of your customers—ones they’ll never tell you, no matter how close the relationship you share.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IRn8rdVydZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<b> We have the expertise to undertake this process cost effectively, from effective research through to insights and creative execution. <b/>\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Talk to us today\",\"buttonImage\":[],\"internalLink\":[\"21297\"],\"externalLink\":null,\"buttonStyle\":\"outline\",\"buttonColour\":\"black\"}}},\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Emotional connection lies at the heart of every successful brand','The most powerful form of marketing is when brands build lasting emotional connections with their audience.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139433,143209,1,'Emotional connection lies at the heart of every successful brand','2023-03-31 03:40:13','2023-03-31 03:40:13','7b1b2ee0-520f-49c4-853d-4802a77e8f05',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W8fJrHtzJR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"<b> The most powerful form of marketing is when brands build lasting emotional connections with their audience. <b>\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Often a lack of connection is to blame for marketing and brand under-performance.\\nWhy is that? 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We can find out the true, deep feelings of your customers—ones they’ll never tell you, no matter how close the relationship you share.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IRn8rdVydZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<b> We have the expertise to undertake this process cost effectively, from effective research through to insights and creative execution.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Talk to us today\",\"buttonImage\":[],\"internalLink\":[\"21297\"],\"externalLink\":null,\"buttonStyle\":\"outline\",\"buttonColour\":\"black\"}}},\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Emotional connection lies at the heart of every successful brand','The most powerful form of marketing is when brands build lasting emotional connections with their audience.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139435,143211,1,'Emotional connection lies at the heart of every successful brand','2023-03-31 03:40:31','2023-03-31 03:40:31','b3ac6c89-63ff-40d5-9cf7-9199c45e8746',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W8fJrHtzJR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"<b> The most powerful form of marketing is when brands build lasting emotional connections with their audience. <b>\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Often a lack of connection is to blame for marketing and brand under-performance.\\nWhy is that? 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We can find out the true, deep feelings of your customers—ones they’ll never tell you, no matter how close the relationship you share.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IRn8rdVydZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<b> We can help you build deeper emotional connections and loyalty with your customers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Talk to us today\",\"buttonImage\":[],\"internalLink\":[\"21297\"],\"externalLink\":null,\"buttonStyle\":\"outline\",\"buttonColour\":\"black\"}}},\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Emotional connection lies at the heart of every successful brand','The most powerful form of marketing is when brands build lasting emotional connections with their audience.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139437,143213,1,'vitalway','2023-03-31 03:42:53','2023-03-31 03:42:53','a9455128-c1dc-4093-909c-1a0b3c1e1011',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The vital way of branding',NULL,NULL,'Aligning a brand’s value is essential to communicating purposeful work. Through customer research, we helped reposition vitalway to leverage its extensive years of combined experience working with disadvantaged young people and their families through value-based learning.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rqi4FVqzfm\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143173\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OSv1zZoTd7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A grassroots program with huge potential to grow significantly, vitalway needed help with maturing their brand identity and better defining their market positioning. While they relied on a strong reputation and substantial impact, their varying services weren’t well understood by their market.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WVYFOcr17s\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gYRjQPXQnd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"143190\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We went straight to the source—their stakeholders. Through interviews, we were able to shape a picture of the wider market. While we were unable to speak directly with vitalway’s at-risk youth participants for privacy reasons, we learned from others who use and refer to vitalway’s program.\\nAlongside our customer insights, we engaged in desktop research to learn about competitors and contemporary services in vitalway’s market space.\\nOur deeper understanding of the perceptions and realities of vitalway’s industry guided us in writing a brand narrative for vitalway that truly reflected their unique positioning.\\nThese insights contributed not only to their brand strategy but also their business strategy—aligning these two pieces to ensure the vitalway brand always works towards the organisation’s business goals.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wgVzrD9tCu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143174\",\"143181\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MRDlR2NjSv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A powerful purpose requires a visual identity that holds the brand with certainty and conviction. Being mindful of the humans vitalway serves, we developed a visual system that pays respect to the company’s past and paints a clear image of a bright future.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2MPtm7hnSH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143178\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LpUDcdBBO6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"vitalway helps at-risk teenagers to change their futures. Realigning these teenagers with their values and emotions allows them to thrive amidst challenging circumstances, in a way they often don’t believe could be possible.\\nAt New Word Order, our purpose is to make a meaningful difference to people’s lives. This project is yet another example of how we help brands to reach more people with their life-changing services.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hsGIG2szE3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143177\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'vitalway | The vital way of branding','Aligning a brand’s value is essential to communicating purposeful work. Through customer research, we helped reposition vitalway to emulate its extensive years of combined experience working with disadvantaged young people and their families through value-based learning.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139439,143215,1,'Let us introduce ourselves','2023-03-31 03:43:14','2023-03-31 03:43:14','a2e31e1c-cb0d-465b-94f1-32e9e37d5779',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BzHWrSBA3q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Bree\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Every office needs that go-to team member who knows how to get things done. 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Piano, cello, netball, volleyball, basketball, writing novels, writing poetry, acting, dancing, acrobatics, choir—all have been tried, failed and given up forever.\\n\\nIt’s just as well because, as someone who has more job titles than Scott Morrison in a pandemic, we need her in the office. We’re not sure what’s on her business card but she acts as our junior copywriter, production coordinator, chief proofreader, project manager, office manager and social club vice-president.\\n\\nBree may be our youngest employee but her list of accomplishments belies her years. She’s already watched all 412 episodes of Grey’s Anatomy, which she feels should entitle her to an honorary medical degree. She’s also memorised every single lyric of every Taylor Swift song. 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The girl has priorities, you know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, \'go-to colleague\' claims she never gets anything done.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139441,143217,1,'Let us introduce ourselves','2023-03-31 03:44:09','2023-03-31 03:44:09','2f93036d-f86d-4e13-8e1e-5d319b5ffbc6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BzHWrSBA3q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Bree\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, \'go-to colleague\' claims she never achieves anything.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hwKmyKwtae\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143135\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FVFWZuA5kZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Why does she say she accomplishes nothing when she appears to be one of the all-time great multi-taskers? \\n\\nWell, she has started a thousand things in her life and never completed any of them. Piano, cello, netball, volleyball, basketball, writing novels, writing poetry, acting, dancing, acrobatics, choir—all have been tried, failed and given up forever.\\n\\nIt’s just as well because, as someone who has more job titles than Scott Morrison in a pandemic, we need her in the office. We’re not sure what’s on her business card but she acts as our junior copywriter, production coordinator, chief proofreader, project manager, office manager and social club vice-president.\\n\\nBree may be our youngest employee but her list of accomplishments belies her years. She’s already watched all 412 episodes of Grey’s Anatomy, which she feels should entitle her to an honorary medical degree. She’s also memorised every single lyric of every Taylor Swift song. That particular obsession runs to attending three of her concerts (and counting) and two tattoos referencing her music (and counting). Oh yes: and she just finished her under-graduate degree in business at QUT.\\n\\nHer cooking skills are non-existent, but luckily Bree lives the inner-city life, so a poke bowl or dumpling shop is never too far away. There’s also the occasional Macca’s feed after hitting the Valley nightclubs—whose menu she can recite by heart, thanks to her teen years spent in the Drive Thru trenches.\\n\\nIf you can’t find her in the office, just follow the sound of someone talking about the latest Netflix series. Then just give her job to do and watch her get to it … well, straight after she’s finished listening to TayTay’s latest release. The girl has priorities, you know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, \'go-to colleague\' claims she never gets anything done.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139443,143219,1,'Let us introduce ourselves','2023-03-31 03:56:54','2023-03-31 03:56:54','516ed170-79da-4d6b-867c-c49f201effcb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BzHWrSBA3q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Bree\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, go-to colleague claims she never achieves anything.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hwKmyKwtae\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143135\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FVFWZuA5kZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Why does she say she accomplishes nothing when she appears to be one of the all-time great multi-taskers? \\n\\nWell, she has started a thousand things in her life and never completed any of them. Piano, cello, netball, volleyball, basketball, writing novels, writing poetry, acting, dancing, acrobatics, choir—all have been tried, failed and given up forever.\\n\\nIt’s just as well because, as someone who has more job titles than Scott Morrison in a pandemic, we need her in the office. We’re not sure what’s on her business card but she acts as our junior copywriter, production coordinator, chief proofreader, project manager, office manager and social club vice-president.\\n\\nBree may be our youngest employee but her list of accomplishments belies her years. She’s already watched all 412 episodes of Grey’s Anatomy, which she feels should entitle her to an honorary medical degree. She’s also memorised every single lyric of every Taylor Swift song. That particular obsession runs to attending three of her concerts (and counting) and two tattoos referencing her music (and counting). Oh yes: and she just finished her under-graduate degree in business at QUT.\\n\\nHer cooking skills are non-existent, but luckily Bree lives the inner-city life, so a poke bowl or dumpling shop is never too far away. There’s also the occasional Macca’s feed after hitting the Valley nightclubs—whose menu she can recite by heart, thanks to her teen years spent in the Drive Thru trenches.\\n\\nIf you can’t find her in the office, just follow the sound of someone talking about the latest Netflix series. Then just give her a job to do and watch her get to it … well, straight after she’s finished listening to TayTay’s latest release. The girl has priorities, you know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, \'go-to colleague\' claims she never gets anything done.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139445,143221,1,'Emotional connection lies at the heart of every successful brand','2023-03-31 03:59:36','2023-03-31 03:59:36','efb801b8-5342-4def-b854-d0d6409dbf6e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W8fJrHtzJR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"<b> THE MOST POWERFUL MARKETING HAPPENS WHEN BRANDS BUILD LASTING EMOTIONAL CONNECTIONS WITH THEIR AUDIENCE. <b>\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Often a lack of connection is to blame for marketing and brand under-performance.\\nWhy is that? Well, think of brands like people.\\nSome you associate with on a very shallow level. Some you interact with regularly but don’t really feel a connection. And some, you just really love.\\nLike people, we want to engage with brands that share our values, perspectives and opinions. We become loyal to them when we know they understand us and make us feel good. \\n\\n<h5> But as a brand owner or leader, how do you find these insights and build these emotional connections? </h5>\\nSuccessful brands invest in really understanding their customers.\\nThey undertake fit-for-purpose qualitative research to ask their customers questions and gain their insights into what they are thinking and why they behave the way they do. \\nToo often, this step is overlooked by a lack of understanding or a short-term view of objectives and budget. \\nCustomer insights are the gold nuggets of wisdom that don’t just give rise to effective campaigns—they transform the businesses, too.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Case study #1: Tech company\",\"text\":\"Last year, we undertook 20 in-depth online interviews for a tech company wanting to know how their customers felt about them.\\nThe phone interviews, all following the same discussion guide and conducted across the world, clearly showed that while customers were loyal, they were hungry for greater innovation.\\nThese insights gave the leadership team confidence to fast-track some of their more ambitious projects.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Case study #2: Business management consultancy\",\"text\":\"We recently interviewed 20 potential, current and lapsed customers for a business management consultancy.\\nOur client learned more about the life cycle of their customers’ businesses, and how their needs change at each stage.\\nThe insights from these interviews helped us shape the consultancy’s approach to introducing a new product stream to a wider audience.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Case study #3: Tertiary institution\",\"text\":\"Earlier this year, we undertook 15 in-depth interviews and six focus groups for a tertiary institution, aimed at understanding the emotional drivers for enrolments.\\nEnrolments had been waning slowly for eight years, and key demographics had switched around, too.\\nThrough our insights, we were able to show that, while students were still true believers in the brand, alumni and referrers were noticeably less enthusiastic. This was affecting the quality and number of referrals.\\nThe detail in our insights is fuelling a brand and \\nmarketing strategy aimed at strengthening connections.\"}}}}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h5> Fit-for-purpose customer research </h5>\\nAt New Word Order, we undertake this step as part of our wider brand development methodology.\\nEvery time, we find research yields valuable input into our clients’ business strategies on top of feeding their brand strategy.\\nOur qualitative research is a formative contribution that tells you how your customers perceive your brand and what they need from you.\\nWe then use quantitative research to test that these views are representative of the wider industry and your customer base.\\nResearch can be expensive but it doesn’t have to be.\\nThere’s an art to asking customers questions. We can find out the true, deep feelings of your customers—ones they’ll never tell you, no matter how close the relationship you share.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IRn8rdVydZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<b> We can help you build deeper emotional connections and loyalty with your customers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Talk to us today\",\"buttonImage\":[],\"internalLink\":[\"21297\"],\"externalLink\":null,\"buttonStyle\":\"outline\",\"buttonColour\":\"black\"}}},\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Emotional connection lies at the heart of every successful brand','The most powerful form of marketing is when brands build lasting emotional connections with their audience.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139446,143222,1,'The world of modern marketing','2023-04-03 01:07:55','2023-04-03 01:07:55','eab23cc3-5857-405c-9da9-2b8a12e252cd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p80I0czk4W\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"<b> Being a chief marketing (CMO) is a tough gig. We get that.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<b> You have multiple accountabilities staring long and hard at you before you’ve even had your morning coffee. The days of set-and-forget media plans, generous marketing budgets and long lunches with your creative agency peeps are long gone. </b>\\n\\nThe pain points of CMOs are often remarkably similar across different industries and sectors. As an agency who works closely with many CMOs in diverse fields from healthcare to industrial lubricants, we witness first-hand the many modern pressures of commercial marketing. There are strategic plans to deliver, performance metrics to be measured and ROI to be rationalised.\\n\\n<h5> Diamonds form under pressure </h5>\\nSure, you’re in the hot seat but we just applaud the fact you have a seat at the big table. Professional marketers haven’t always been welcome in the C-suite. But in recent times, the importance and relevance of marketing as a function of business success has been elevated. Yes, that does come with an bigger set of expectations and pressures, but that’s why we’re here to help.\\n\\nWhen your standard Tuesday morning involves planning and strategising around things like revenue growth, market share, user experience and brand performance, having an agency that is built for speed and delivery is a distinct advantage. Often our job is to help CMOs turn their board/exec-approved long-term strategies into actionable short-term tactics. \\n\\nAfter all, what’s the point of having marketing ammunition if you don’t have the secret weapon to fire it? \\n\\n<h5> We are your secret weapon </h5>\\n\\nPart of our value to CMOs is bringing a level of experience and skillset that isn’t readily available within your internal team. Or managing projects that just aren’t suitable for your big agency of record. \\n\\nAs pressures and performance metrics come to bear, you want to rely on an agency who can be responsive and proactive as required. People who can turn around projects quickly and efficiently. Marketing specialists who understand how lead generation and revenue growth is a daily challenge, not a one-off campaign. \\n\\nFear not, CMOs. We don’t just feel your pain. We share it. And it makes us all the more committed and determined to find innovative and fit-for-purpose solutions for your business. \\n\\nFind out more about how we add a secret weapon to your agency roster by downloading a short guide <a href=https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-secret-weapon.pdf>here</a>.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139448,143224,1,'The world of modern marketing','2023-04-03 01:08:12','2023-04-03 01:08:12','96595b86-e72c-49f8-8922-ad6436bdceaa',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p80I0czk4W\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"<b> Being a chief marketing officer (CMO) is a tough gig. We get that.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<b> You have multiple accountabilities staring long and hard at you before you’ve even had your morning coffee. The days of set-and-forget media plans, generous marketing budgets and long lunches with your creative agency peeps are long gone. </b>\\n\\nThe pain points of CMOs are often remarkably similar across different industries and sectors. As an agency who works closely with many CMOs in diverse fields from healthcare to industrial lubricants, we witness first-hand the many modern pressures of commercial marketing. There are strategic plans to deliver, performance metrics to be measured and ROI to be rationalised.\\n\\n<h5> Diamonds form under pressure </h5>\\nSure, you’re in the hot seat but we just applaud the fact you have a seat at the big table. Professional marketers haven’t always been welcome in the C-suite. But in recent times, the importance and relevance of marketing as a function of business success has been elevated. Yes, that does come with an bigger set of expectations and pressures, but that’s why we’re here to help.\\n\\nWhen your standard Tuesday morning involves planning and strategising around things like revenue growth, market share, user experience and brand performance, having an agency that is built for speed and delivery is a distinct advantage. Often our job is to help CMOs turn their board/exec-approved long-term strategies into actionable short-term tactics. \\n\\nAfter all, what’s the point of having marketing ammunition if you don’t have the secret weapon to fire it? \\n\\n<h5> We are your secret weapon </h5>\\n\\nPart of our value to CMOs is bringing a level of experience and skillset that isn’t readily available within your internal team. Or managing projects that just aren’t suitable for your big agency of record. \\n\\nAs pressures and performance metrics come to bear, you want to rely on an agency who can be responsive and proactive as required. People who can turn around projects quickly and efficiently. Marketing specialists who understand how lead generation and revenue growth is a daily challenge, not a one-off campaign. \\n\\nFear not, CMOs. We don’t just feel your pain. We share it. And it makes us all the more committed and determined to find innovative and fit-for-purpose solutions for your business. \\n\\nFind out more about how we add a secret weapon to your agency roster by downloading a short guide <a href=https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-secret-weapon.pdf>here</a>.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL);
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