commit;

--
-- Dumping data for table `revisions`
--

set autocommit=0;
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brand story centres around the stories of their prospective customers those who require business talent identification and assessment revelians narrative guides these customers along a compelling journey it reads like any good treasure hunt should the hunter driven by the thrill of next step and the genuine promise of quality and authenticity the intrigue and complexity of human behaviour is a fascinating topic that most of us explore throughout our daily life and work revelian uncovers the hidden delves inside and goes beneath the surface to reveal the truth inside people for businesses and organisations wanting to hire people well and utilise them well as we refreshed their brand we wrapped every element in the concept of reveal the idea flows consistently throughout every aspect of the revelian brand well start on the surface and delve deeper into the intrigue of human behaviour and insights for hiring and people management solutions while the logo remains simple strong and typographic the visual elements have starring roles using filters colours photography and myriad gorgeous design treatments they show and tell how the company reveals its precious insights our successful working relationship with the client has been key to forming the initial strategy for their brand development website collateral and exhibition development our team of creatives developers and content specialists have enjoyed walking through this journey with revelian the insights weve gained from this partnership have allowed us to produce work that performs to a very high standard within the agreed upon scope budget and timeframe after refreshing their brand we began redeveloping the revelian website to start with we created a content strategy based on customer journeys and key messages our team of content specialists worked with the client to edit and review web copy for pages on the website with copy and wireframes ready and approved for development our digital team applied the 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isnt always a safe place everyone deserves to feel safe domestic and family violence is never acceptable help and support are available this is the campaign message the queensland government commissioned us to develop as the impact of covid 19 rippled across our state we started the project by researching dfv campaigns in australia and around the world our diverse target market included adult queenslanders 18 who are affected by domestic and family violence people experiencing domestic and family violence people who become aware of domestic and family violence occurring young queenslanders 13 17 years old who may be affected by domestic and family violence in their household rather than describe exactly what dfv might look like the scripts and campaign advertisements echo the thoughts and feelings of those experiencing or observing dfv the copy style is concise informal and written to an individual dfv is complex and often hard to identify we unpacked the different dimensions of dfv 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fundamentally persuasion and persuasion happens to be not a science but an art and word of mouth is the best medium of all and rules are what the artist breaks the memorable never emerged from a formula thats really provocative stuff that makes you nod your head at the truth and simple power of his thinking and imagine how inspiring but uncompromising a boss he would have been what an exhilarating time to be writing bernbach not only had a way with a turn of phrase but he also really set up the structure of creative teams for marketing and advertising and was of course part of the inspiration for mad men but mostly he was a writer and what a writer he was his firm revolutionised advertising copy and laid out the early foundations for brand storytelling through engaging narrative and brand persona development we can and have all learned from these guys in the 1960s ddb took on volkswagen as a client and began creating a series of print ads that referred to the vw as a lemon and encouraged consumers to think small the copy by the incomparable julian koenig starts out saying this volkswagen missed the boat the chrome strip on the glove compartment is blemished and must be replaced not exactly sales speak it was funny it was clever and it was ground breaking for the rest of the decade vw kept their unconventional campaign rolling ddbs strategy of turning seeming faults into benefits was a huge hit one ad didnt even include a picture of the little lemon no point in showing you the 1962 volkswagen it still looks the same much has been written about the ads and you can take a look at a bunch of them here if you like it was ranked the best advertising campaign of the twentieth century by ad age and it deserves the title this sort of brand bravery is rare and may be a little of its time too the truth is that the power is all right there in the copy which exists to inspire us last words to mr bernbach himself you can say the right thing about a product and nobody will listen youve got to say it in such a way that people will feel it in their gut because if they dont feel it nothing will happen what is your brand really saying '),(17644,'slug',0,1,' what the artist breaks '),(17644,'title',0,1,' what the artist breaks '),(17646,'field',164,1,' the most common mistake made when they try to do it themselves is that their marcomms lacks a strategic understanding of the customer and or isnt linked to a business plan without the right kind of marcomms expertise you can push out communication that fails to engage or achieve the desired outcome at nwo our experienced professionals can develop customised marcomms strategies and compelling content to position your brand perfectly with the right audience heres a handy checklist of the important questions you need to ask and answer before embarking on any form of marcomms 1 what does the marketing communication need to deliver every strategy needs an objective is it revenue new customers enquiries set a goal that is measurable and realistic 2 how are we different think hard about what makes your business unique and differentiates you from your competitors then you can market your difference to link to your objective 3 who are our competitors effective marcomms starts with a robust analysis of your marketplace competitors map their strengths against your own unique offering 4 who are our customers most companies think they know their customers but not all go very far beneath the surface do you know what they really want have you asked them or have you assumed your product or service fits all their needs how do they buy your products services what is their mindset what problems do they have these are the types of strategic questions that need to be asked and answered to make your marcomms effective 5 are we using the right communication channels the best messages are wasted if your desired audience isnt seeing them use the right channel at the right time to ensure your messaging connects and engages 6 do we have the right message any business can talk about its product or service but is that what your customer wants to hear acknowledge the problem you are solving for them double check the language suits them ensure every message reflects your brand position your personality your tone of voice and has the creativity to cut through all the clutter 7 how are we measuring success define the measures youre using to link back to your goals you cant manage what you cant measure maximising your investment in marcomms is your ultimate goal and posing these questions before you start work is crucial to achieving long term success '),(17646,'slug',0,1,' seven important questions for effective marketing communications '),(17646,'title',0,1,' seven important questions for effective marcomms '),(17648,'slug',0,1,' promises promises '),(17648,'title',0,1,' promises promises '),(17650,'field',164,1,' usually were only willing to give a website one minute to display what were looking for before we give up the most common website complaints are that there is too much going on and also not enough information translation many sites drone on and on but dont really say much users also complain across all age groups and digital skill levels that text is too small and navigation is difficult thirty five per cent of users fail to complete simple tasks on the average website lets improve those stats shall we 1 design from the users perspective not your own we know your company is the greatest thing since google and you cant wait to tell everyone all about where it began who works there and the details of your offering but the truth is this users just want to get to the point and their interests should override yours usability is key show them what theyre looking for and dont make them search for it 2 create a navigation path if the information on your website is simple and structured you can guide visitors along the path youd like them to take their user journey use tabs and sub pages for different categories and keep it super logical 3 content is everything content is the most important element of your site really and it needs to fit the logical and structured navigation youll want to include keywords page titles meta tags and headings for search engine optimisation there are some hallmarks we use when writing web copy for our clients keep it concise round out sub headings and headings with keywords use plain english and an informal voice stick to common language conventions be direct and use active tense structure your information consistently and logically speak to your audience 4 speed it up and make it simple lets face it were a busy bunch and a reminder of the old days of dial up waiting for your site to load will test the patience of even the most loyal visitor in fact many visitors will abandon a website after just a few seconds of loading time longer loading time is usually caused by complicated design so make smart design decisions 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audience and re telling it in your voice and with your advice heres how to optimise write and curate content for your target audience defining your goals every good plan starts with defining what its trying to achieve how do you want your content to define your business what are you offering your target market do you want to be a thought leader in your particular area content curation is about meeting your customers where they are and offering them something theyre not getting elsewhere its about finding gathering and sharing information of value with them positioning your business and brand as an authority both with original content your sales offering and business learnings and information youve found and shared online participating in conversations that are happening about your field leads to more engagement with your target market the ultimate goal being to give your brand a voice of value that will see your audience come back again and again for your offering getting started its important to remember that well executed content curation isnt about regurgitating content that was already published instead its your business personal re telling of a story as susan gunelius wrote for forbes the human element of content curation is what makes curated content compelling therefore when offering your audience valuable content remember to tell your story what are you saying thats different what do you know that others might not involve your whole team not just marketing and sales and that story will evolve to give your business a truly useful and unique voice finding content heres where you get amongst it want to know where your target market is looking for information online go exploring ask them discover for yourself where the good stories are being shared find out what topics matter to your goals and audience and go after them integrating content curation into your broader marketing strategy is the way to go here it legitimises the exercise and gets your team thinking about the value of your brand and how they can add to it the best place to start is probably your social media accounts valuable content is being shared every day on platforms like facebook twitter and linkedin there are also google alerts and news aggregate sites that can be set up with your special business needs in mind be authentic to find your voice there is nothing like the instant world of social media to add value and timeliness to your content social media has changed the term sharing forever and the opportunities for your brand are endless its important to add your own value to social content as mark lerner says if you just retweet or share an article without including your own voice in the post youll fail to distinguish yourself from everyone else who shared that content how do you find your voice authentically of course offer your opinion and add your advice in areas where you are confident try to be friendly and informative and adopt an approachable tone not so confident ask questions get your community talking and theyll come back to you context and thought leadership good content curation provides your audience with context and convenience that means filtering and explaining what you find online and rewording it in your voice so its useful to them you dont always need to be selling but you do always need to be mindful of your brand and of offering real value knowing who your market is and writing in your voice allows you to as j p de clerck says inform educate entertain and engage target audiences where to share there are many ways to share curated content but the best way is in a mix of your existing sales content e newletters and blogs offer an opportunity to share curated and original content and social media is the most instant way to add your voice to a new idea and also probably the first place your audience will find you theyll also find your website so dont forget about the curated content opportunities there always remember that you should be providing useful information not just repeating content or working on the hard sell '),(17660,'slug',0,1,' the 6 steps of content creation '),(17660,'title',0,1,' the 6 steps of content creation '),(17662,'slug',0,1,' measure your marketing with meaning '),(17662,'title',0,1,' measure your marketing with meaning '),(17664,'slug',0,1,' making the most of video '),(17664,'title',0,1,' making the most of video '),(17666,'slug',0,1,' looking beyond the banner '),(17666,'title',0,1,' looking beyond the banner '),(17668,'slug',0,1,' outsourcing creative services '),(17668,'title',0,1,' outsourcing creative services '),(17670,'slug',0,1,' overhauling your website '),(17670,'title',0,1,' overhauling your website '),(17672,'slug',0,1,' building better brands '),(17672,'title',0,1,' building better brands '),(17674,'slug',0,1,' getting the most from motion '),(17674,'title',0,1,' getting the most from motion '),(17676,'slug',0,1,' what is marketing automation '),(17676,'title',0,1,' what is marketing automation '),(17678,'field',164,1,' in what other industry would you find thousands of individual stakeholders students parents teachers alumni and more all with do or die expectations or an environment that can quite honestly change the trajectory of childrens lives then you have the two very distinct markets internal and external often with very different needs that need to be met with minimal budgets the experience of school changed little for nearly a century but in the past 20 years it has evolved in such leaps and bounds that todays parents struggle to recognise it philosophically there are few industries i can think of that have such a strong evidence base to guide practice here im thinking of teaching and learning yet the required outcome is often diametrically opposed to it its little wonder that i find the business of marketing schools endlessly fascinating only this morning i was in another principals office talking through these very complexities in our conversation we touched on what ive discovered over the years are three bedrock principles every school needs as their marketing foundation theyre my way of transforming a little of the complex into the simple '),(17678,'slug',0,1,' simplifying the complex fifteen years of marketing schools '),(17678,'title',0,1,' simplifying the complex fifteen years of marketing schools '),(17680,'slug',0,1,' top 20 tips for seo '),(17680,'title',0,1,' top 20 tips for seo '),(17682,'field',164,1,' if they are a stakeholder they have a connection with you and like any other relationship they need to know their connection time and opinions are valued it often takes an open mind to find what works for you and the stakeholder finding this place of mutual benefit can lead to business growth and longevity weve broken down our approach to nurturing stakeholder relationships for meaningful engagement at nwo we care about stakeholder engagement because we regularly witness the impact it has on the health of businesses and organisations is it important to you talk to us about stakeholder engagement today '),(17682,'slug',0,1,' how to really consult your stakeholders '),(17682,'title',0,1,' want to understand your brand ask your stakeholders '),(17684,'slug',0,1,' the building blocks of branding '),(17684,'title',0,1,' the building blocks of branding '),(17686,'field',164,1,' the advertising youve done the marketing budget youve spent the countless planning meetings your team has attended all that time and money youve invested has driven a potential customer to your website after months maybe years of effort your potential customer will make their decision in seconds they may love what they see and continue to be interested or they may leave with their memory of you going up in smoke and your investment with it framing a website to contain everything you need is challenging some websites become too word heavy while others lack structure and narrative getting your website right from the beginning can save you a lot of pain in the long run here are our tips for tackling website mistakes there are only two options either start with careful planning and consultation and spend a realistic budget or jump in with assumptions and experience scope creep frustration and the need to pour more money in later your time and money and sanity are too valuable to waste on option two so choose wisely its also important to understand the purpose of your website a website for a websites sake helps no one your business is unique so your website should be too make it crystal clear state who you are what you do and what you promise your customers set yourself up for success by providing your developer with a clear website purpose an informed plan and a predetermined budget what do you need your website to achieve this will depend on what kind of product or service you offer and the kind of experience you want to create for the user lay out your objectives and match them with kpis there are plenty of ways to get insight into your website consider bounce rates session duration or pages per session metrics or you could sharpen your content strategy by watching goal conversion rates of passive to active website users understanding your metrics and the goals you want to achieve will also help you to understand how your website interacts with its digital ecosystem optimising your website starts with learning what your users are responding well to how are they getting to your website what kind of content are they reading when do they read it how long are they staying by understanding your metrics you can shape a truly effective website experience for your customers its all in the detail from content creation to search engine optimisation credibility is about trust one way to build trust is to position yourself and your organisation as experts however credibility isnt just about what you know its about who you are include stories and testimonials about you and your organisation to avoid information overload then potential customers will leave your website satisfied that you can be trusted and theyre one step closer to doing business with you the customer journey should be clear if the information on your website is simple and structured you can guide visitors on the path youd like them to take use tabs and sub pages for different categories and make it logical for best results spend time studying user movements and running trials and tests over time your predictions will become more accurate as you get to know your audience there are some hallmarks we use when writing web copy here are a few of them short effective sentences say the same information with less sub headings and headings containing keywords everyday words the average reader can easily understand plain english direct language consistent logical structuring of information the majority of the time someone will be visiting your website on their phone 68 1% in 2020 to be exact that means when it comes to your website design its not enough that your website simply works on mobile it needs to be designed with mobile in mind first if your website doesnt look amazing and function seamlessly on mobile your customers wont go looking for their nearest desktop computer theyll look for another website what kind of service do you give your customers in person ensure they experience the same quality on your website and more importantly on their phone '),(17686,'slug',0,1,' seven mistakes people make building websites '),(17686,'title',0,1,' seven mistakes people make building websites '),(17688,'slug',0,1,' pretty or powerful and can you have it all '),(17688,'title',0,1,' pretty or powerful and can you have it all '),(17690,'field',164,1,' then you actually read it and now youre disappointed because it doesnt actually say anything other than the surface detail of a business we see it all the time and think its such a shame why because a website can be so much more how can your website escape the dreaded brochure effect in short dont set and forget good websites move breathe and live just like your business does everyone knows its good practice to regularly update your website messaging and functionality but you need to actually get around to doing it and more importantly have a reason for making a change a website communication and engagement strategy has so many benefits but the biggest one by far is seo by biggest we dont mean the most confusing or time consuming it simply boils down to content fresh content tells google this is who i am this is what i do see me hear me googles algorithms are super clever because they serve up the sort of content people want but it means google can only give people the content they want if it knows about your business and what youre offering of course there are some technical aspects to consider but your best seo strategy is a long term communications plan do you know what the next six months for your website content looks like what can you offer your customers other than opening hours and where youre located by developing a digital communications strategy your website gets updated regularly which helps google share your message with the right people at the right time you have so many options for interesting content it could be a thought leadership piece event media release whitepaper testimonial the list can go on we have a huge amount of communications tools and angles we can develop to bolster your web presence google also loves a fast responsive website optimising your website by using the latest version of your content management system will ensure your site is running smoothly and as fast as it can likewise this will make your site more secure and help prevent security breaches particularly important if you use wordpress we also offer long term website maintenance plans these include detailed server monitoring and ensuring your cms and plugins are up to date for more critical sites we offer zero 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appears in the campaign videos digital ads and website we also worked with other organisations working across niche groups within our target market to ensure we were inclusive and respectful of their individual efforts in this space our team was grateful to be involved in this important project the phns intention and ours is to see this campaign spread far beyond the northern boundaries of brisbane and make a difference to peoples lives everywhere '),(18122,'slug',0,1,' reasons to stay '),(18122,'title',0,1,' reasons to stay '),(18125,'slug',0,1,' social media management '),(18125,'title',0,1,' social media management '),(18126,'field',164,1,' in 2015 market research and immunisation rates across brisbane north phns catchment were showing the anti vax movement was taking hold while parents from lower socio economic backgrounds were responding to the australian governments no jab no pay rules those not using daycare including many from among the wealthier suburbs were holding their 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'),(28040,'field',164,1,' we can all choose to challenge and call out inequality we can all choose to seek out and celebrate womens achievements collectively we can all help create an inclusive world from challenge comes change so lets all choose to challenge the 2021 theme for international womens day is choosetochallenge we asked the women of nwo what this means for them this occurs mostly by flight attendants who take a quick glance and assume rather than just offering a friendly good morning or good evening and avoiding their own embarrassment when they realise their mistake once the same flight attendant who greeted me to the plane was so embarrassed she could barely offer me tea or coffee later in the flight its silly and avoidable and i find it quite funny and entertaining to see which way it will go for others though it can be an awful embarrassment that can easily be avoided by removing titles so this international womens day im choosing to challenge all of us to end their use im a proud female but i dont feel the need to be referred to as madame maam mademoiselle etc its old fashioned and classist and as a proud lgbti woman i am extra aware that titles can isolate and sideline not encourage and respect people for whom gender and identity has been hard won lets talk our walk lets end titles for good the older i get and the more the modern world allows us to see through the structures of society economics and politics i realise the conversation is really about finding the confidence to listen to those voices you see it every day in business tv music media and social situations that when there is a woman who stands up and says how she feels she is perceived as too much i am guilty at times of not hearing other female voices and worse than anything sometimes of not even hearing my own voice despite thinking of myself as a very headstrong intelligent and confident person i tell myself to tone it down because im being too much i want to see people rising to the challenge of actively listening to those female voices and perspectives not because they are female but because they are equal every person should be offered the same platform the same ears and the same opportunities if we choose to take them they challenged previously held societal norms at great personal and physical cost to give us the right to vote the right to marry who we like the right to choose our own careers to be independent and to move closer to gender equality the spirit of these pioneers lives on and the hard and uncomfortable work continues in many forms with each of us all of us can keep choosing to challenge each other woman to man woman to woman man to man in our everyday lives heres to the mums dads and those very special teachers who nurture our kids lead by example and challenge the next generation to grow into people who treat each other with respect patience and compassion lets keep championing and supporting each other to achieve true gender equality what kind of a profit are you making is it worth it especially if you like myself also work a full time job and the side hustle itself is almost equally as full time the questions surrounding the value of your extracurricular will frequently plague you holding the worth of something solely on whether or not its profitable can be a slippery slope of creating unattainable goals and unrealistic expectations on yourself and your business what i get out of my side hustle both professionally and personally far surpasses any financial goals its an outlet for my creativity and a way to express myself plus it helps me to be more creative in my day job the two jobs feed into each other and without either or both i would struggle to feel like myself success from my side hustle is measured in the praise of happy customers the smiles and comments i get from people who pass my stuff in the streets and the self satisfaction i get from creating something from an idea in my head to something you can physically wear or hold sure getting paid is also great and i dream of the day when it can become my full time job but for now my success is much deeper than a dollar amount this international womens day im choosing to challenge the notion that wealth equals success lets choose to open our mind to what success looks like and celebrate the amazing things were doing gen x women were born in the 70s and 80s when the ideals of having it all stable marriage perfect family lucrative work came disguised as female empowerment what crippling expectations these women defied mathematics there are only 24 hours in a day and having it all takes at least 36 they challenged the gender norms of the time and proved that in fact you can have it all because of that i dont have to be the perfect mum with the perfect kids i dont have to be married to the dreamiest spouse i dont have to cook like nigella or clean like marie kondo i dont have to climb the corporate ladder and smash through glass ceilings i certainly dont need to do all of that at the same time and because im lucky enough to work for an incredible gen x woman i dont have to work twice as hard to earn the same as my male colleague instead i get to choose my values and the kind of woman i want to be to all you gen x women who bravely went before thank you because you worked so hard to challenge i get to choose but dont mistake peace keeping for peace making peace keeping keeps factions apart with no expectation of resolution its maximum effort expended in a passive zero sum game it reinforces apathy privilege and anger me im a peace maker the very act of making peace and making peace and making peace is dynamic and potent shining a light where inequality and injustice rob people of true peace peace making drives me to lean in and bear witness to peoples stories with compassion and empathy it compels me to respond with strategies and actions that can create lasting change it urges me to have uncomfortable conversations to elicit greater understanding it impels me own my blind spots so i can grow in gentleness and in turn create even greater peace theres nothing passive about being a peace maker and peace making never ends in fact as i consider the broken world my children are now entering as young adults my peace making is only increasing in volume as is my understanding that peace is a human right and that as far as it depends on me i must give it voice and life and so i do every photo is meticulously chosen out of hundreds taken every smile critiqued and every caption drafted and redrafted anything less than perfection simply wont do i have an audience to please you see women have fought since the beginning of time to have our voices heard and taken seriously and now we have an audience theyre out for blood its the little things misusing terminology facetune gone wrong dating too many people or not enough the list goes on our audience will fault us for anything in order to discredit us the worst part often 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had grown to nearly 50 staff with rooms throughout the coast their cardiologists represented all of the possible sub specialties within their profession within weeks they would move to new purpose built premises at sippy downs they were about to open their own coronary ct clinic to the public and a heart murmur clinic to support gps both nation leading initiatives the directors realised their geography specific name would limit their ability to keep growing and so renaming and rebranding was a strong need their growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation growth is reliant on satisfied referring gps and specialists and so attention could never be removed from this area finally such growth was also outstripping their capacity to fill the need cardiology is a highly specialised field within medicine and to grow sustainably they needed to attract more associates the practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business and to grow the businesss referrer and patient networks our brand strategy drew on customer and referrer interviews competitor insights and employee workshops which also helped to define the brand values of the business it was clear the practice and the individual directors were held in high esteem by their medical colleagues they introduced surgical procedures to the sunshine coast that were until then only practised by a few in major cities they were introducing clinics and services that had not been seen in regional areas in australia this gave us the confidence to be able to propose a tagline that truthfully boasted world class cardiac care the second part of the tagline reads on the sunshine coast to compensate for the move away from the regionalisation in their original brand name sunshine coast heart specialists we added it to the tagline the reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to brisbane finally an important branding insight from our research was that patients were on a health journey sometimes quite a precarious one and could be experiencing anxiety patients told us they appreciated the kindness each doctor showed to them in their time of need simply promoting expertise could come across as cold and would not fairly represent the doctors deep commitment to quality care so the heart hq brand connects with patients on a personal level and makes them feel reassured that they matter its this mix of strategy and heart that makes heart hq a brand that will stand tall among all the others a name tagline brand visual identity website signage and countless assets that match up with heart hqs brand promise of delivering world class cardiac care on the sunshine coast the quality of the brand assets significantly differentiates heart hq from all other competitor practices creatively the brand is modern refreshing and arguably not what you would expect from an organisation in the medical field but at the same time the language is warm supportive and with just the right amount of authority suzanne and her team came highly recommended it was a great journey working with them to develop our new brand and we were very impressed with their ideas enthusiasm and innovation we have a new brand a new identity and the confidence now to deliver on our growth plans dr peter larsen managing director heart hq nwo is part of our success journey dr peter larsen managing director heart hq '),(40504,'slug',0,1,' heart hq '),(40504,'title',0,1,' heart hq '),(40506,'field',164,1,' like schools everywhere west moreton anglican college needed to change its plans to bring parents onto campus to experience the school because of the coronavirus this meant the annual open day was cancelled but a few months later when restrictions eased the school had a chance to bring parents back we developed a 16 week plan that timed out the lead up to the modified open day and follow up of leads afterwards it outlined a westmac specific brand campaign that celebrated the westmac way and positioned the school as a unique and desirable offering compared to other schools in the catchment area at the end of the day parents just want their kids to be happy healthy and well westmac is a wonderland for kids complete with an agriculture farm animals and a garden for digging because thats just what kids like doing its the school for real life this campaign included gorgeous hero photography strategic messaging and a series of videos where students talk about their westmac experience the campaign resonated with parents in the catchment and filled the tour we continued to run the campaign for the rest of the year encouraging prospective parents to attend a personal tour '),(40506,'slug',0,1,' west moreton anglican college '),(40506,'title',0,1,' west moreton anglican college '),(44837,'field',164,1,' endeavour delivers essential personalised and compassionate services to people with intellectual disabilities when the ndis was introduced it was the perfect opportunity for endeavour to show the world what their services mean to the community it serves they asked us to take their new logo and develop a complementary campaign and suite of branding tools to support it our goal was to capture the heart of endeavour foundation through storytelling and unify the foundations people and customers under one powerful vision we based our campaign strategy on one question what would make my life better the question explored endeavours objective to create a brand that could represent their customers and generate greater possibilities for their care our creative solution was to make endeavour customers the heroes endeavours new brand video is an expression of their unifying purpose to truly serve and make a meaningful difference in the lives of their customers the campaign speaks for and to the extended stakeholder community about the vision quality and outcomes of endeavours services it included brand story full visual brand development from a supplied logo hero photography brand book brand video employer brand and collateral launch campaign many powerful stories came out of this job but the most incredible was watching endeavour customers embrace the opportunity to model for our video and photography crew endeavour reported back to us the meaningful moments when their customers saw their photos for the first time since the brand and campaign launch in june 2018 endeavour has boosted their number of leads for their main service areas accommodation day services and work placements with a long term goal in mind these results are significantly greater than anticipated and only a few months since the campaign launch in addition endeavour reported to us unexpected community engagement at their events people who have no connection to intellectual disability and have not previously been involved with the foundation we look forward to following this story and discovering the full impact of our work '),(44837,'slug',0,1,' endeavour foundation '),(44837,'title',0,1,' endeavour foundation '),(44841,'field',164,1,''),(44841,'slug',0,1,' brisbane north phn website '),(44841,'title',0,1,' brisbane north phn website '),(44843,'field',164,1,' we ran focus groups with people within the target market in redlands and logan and learned their perceptions of aged care the challenges with navigating services and levels of participation in my aged care we developed a campaign strategy and creative to encourage people in the target groups to attend an information session a key element to our campaign strategy was targeting the influencer group children who often help their elderly parents to find the right support and make decisions influencers spend a lot of time using 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jpg '),(48171,'filename',0,1,' 21 asseos global 2021 09 27 023614 kppa jpg '),(48171,'kind',0,1,' image '),(48171,'slug',0,1,''),(48171,'title',0,1,' aseeos design lines with meet aseeos '),(48176,'extension',0,1,' jpg '),(48176,'filename',0,1,' 21 asseos global 2021 09 27 023815 mfld jpg '),(48176,'kind',0,1,' image '),(48176,'slug',0,1,''),(48176,'title',0,1,' aseeos design lines '),(48180,'extension',0,1,' jpg '),(48180,'filename',0,1,' 21 dtmr global jpg '),(48180,'kind',0,1,' image '),(48180,'slug',0,1,''),(48180,'title',0,1,' dtmr photography still with orange car '),(48184,'extension',0,1,' jpg '),(48184,'filename',0,1,' 21 pivotus global jpg '),(48184,'kind',0,1,' image '),(48184,'slug',0,1,''),(48184,'title',0,1,' pivotus brand design coloured shapes '),(48262,'field',164,1,' about this estimate our estimate is valid for a period of 45 days from the date of issue the following documents should be read together to understand the scope and price of our quoted services our estimate your brief if supplied these terms and conditions the estimate has been provided according to your brief to us any exclusions noted in the estimate should not be taken as exhaustive and you should assume that unless a service has been explicitly listed in the quote it is not included in the price alterations to this brief or specifications will incur further costs and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted it is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote it is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require before we begin work you must sign your approval of the estimate and if your organisation uses an ordering system provide an order number or purchase order your acceptance of our estimate includes full acceptance of the conditions and payment terms listed in these terms and conditions once quotation approval has been provided these conditions and payment terms are not negotiable we use the terms estimate and quote interchangeably and their meaning should be taken as the same a cost estimate to the value of the work required to achieve your outcomes based on information you have provided us this estimate may change in response to your project needs and if it does a new or additional quote may be required to be approved before work continues approval we use docusign for some estimates or for smaller jobs require an authorisation signature on a copy of the provided estimate your account manager will let you know the required authorisation method no work can be scheduled until we have a duly authorised estimate through docusign or your signature on an estimate beginning your project we will not schedule or begin work on your project until we receive from you all of the artwork content and other files required for the project as well as the approved estimate or a purchase order for example for an annual report this might include all finalised content graphs charts images captions financial statements and logos this saves our studio unnecessary downtime and you money we will negotiate and document exceptions where required but please be aware this may affect your costs and timeline your nwo account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project brief usually projects within nwo are worked on according to a brief developed in consultation between you and us if you have not supplied a written brief to us we may ask you to fill out our briefing template before we create an estimate you need to check the wording of our estimate directly reflects your understanding of the work were carrying out for you if it does not please tell us and we will not begin working on the project until your concern is answered checking approval and signing off as the client you are responsible for checking your project for any errors and approving the final project when you advise us that you approve a project we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction for complex or additional jobs we may ask you to fill in an approval form we have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality however from time to time errors can occur while we will do everything possible to fix the error you are responsible for checking and approving the finished project and as such any costs of repairing the error are your responsibility on some projects we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing client directed alterations as much as possible we try to accommodate client input and alterations within our quotes however feedback corrections and alterations to the brief over and above those quoted will be charged as incurred any requested changes are handled through our change control procedure which is 1 any request for change must be detailed in writing including a description of the required change the rationale for the change and the effect the change will have on the project 2 your account manager will review the proposed change and determine in consultation with you if the change is within existing scope or outside the existing project scope 3 if the change is minor and within the scope of the project briefing and or budget your account manager will schedule the change to be made at an appropriate time 4 if the change is outside the scope of the existing project briefing and or budget your account manager will review the proposed change 5 your account manager will supply you with a quotation for the requested changes 6 work on the changes will be scheduled when we receive written authorisation from you for the work and the associated charges 7 charges will be invoiced to you after we have implemented the agreed changes this is how we define a single round of changes we supply the draft product you email or otherwise detail the changes and we then include those changes in our final product to you please note our preferred way of receiving changes is via a marked up pdf your account manager can help you with this if you are unsure about marking up a pdf changes beyond this scope will be charged as authors corrections please be aware that during authors corrections all staff involved in the corrections process will incur costs for you depending on your project and the corrections required this may include an account manager producer designer editor writer and so on if there is unused time left over from your estimate we will use that time to make your alterations to save you money once that amount has been exhausted however we will begin charging authors corrections and we will advise you of this by email and then in weekly cost updates you can reduce the amount of corrections by supplying approved sourced material and instructions prior to nwo commencing work seeking authority within your organisation to be the ultimate decision maker for this project advising the multiple stakeholders within your organisation of the cost of unbudgeted changes compiling all feedback into a single document for nwos use digital projects the following terms are specific to digital projects digital content entry where the estimate pertains to content entry for your digital project time has been allocated for us to input a set amount of content as defined by the estimate should more time be required it will be charged at our standard hourly rate content cannot be input until the project has been finalised and fully tested by nwo your timelines should allow content to be uploaded after completion of development and prior to final testing acceptance and completion we will conduct testing throughout the project development however you are responsible for confirming the works produced by nwo are as per the brief and fit for the purpose and function as contracted if no acceptance testing is undertaken by you the product will be deemed accepted when launched or on its first public use after acceptance alterations fixes will be charged as incurred website warranty when not otherwise specified our warranty period covers your website for 30 days from the acceptance date any issues in functionality that are brought to our attention during this period will be fixed without charge in a time frame to be negotiated with you charges will apply for any fixes outside the warranty period or changes to the website that are outside the scope of the original quotation platform and browser compatibility unless otherwise specified new word order will test the following browsers on the version current at the date of our estimate chrome edge firefox safari opera new word order is not responsible for work to update websites when new browsers are released after acceptance or if the website does not work on browsers not included in the list provided internet explorer and other deprecated browsers are not tested against and if required and possible will incur additional charges third party software if third party software is used in the delivery of your digital product unless otherwise specified the fees for the software are an annual licence fee you agree to pay ongoing charges to ensure the continued functionality of your product if you enter into a maintenance contract with us on going software licence fees will be included in the maintenance fees deadlines we pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast reliable work however if you significantly alter the brief such as change text or photos that have already been supplied and approved change website layouts or increase the volume to be produced or other circumstances occur beyond our control we may advise you of revised timelines we understand that circumstances change we schedule all work into our studios based on delivery requirements if your delivery requirements change you should inform us immediately if you are unable to meet timeframes for providing us information feedback or content we may withdraw your job from the studio until you get it to us if your project has been delayed due to the loss of a scheduling window or the late approval of the estimate or proposal we will inform you of the revised timeline if timelines are not being adhered to on your part and the project is on hold for 90 days or more we reserve the right to close the project you will be invoiced for any outstanding costs incurred up to the date of closure any overpayments will be refunded we will always advise you before doing so and will be happy to pick your project back up when you are ready to move ahead restarting a project will incur a re commencement fee which will be invoiced prior to work starting again administration and consumables expenses and administrative costs are incurred during every project these may include phone calls printing couriers proofs materials and finance and administrative work to make your project run smoothly your quote includes an estimate for these expenses calculated at 3 per cent of your total quoted amount we will advise you if these expenses will exceed the quoted amount payment terms and pre payments our invoices are to be paid within 14 days of the invoice date with longer payment terms available for negotiation before a job begins when youre a new client if youre a new client we reserve the right to invoice you 50 per cent of the total project fee before beginning work or 100 per cent if the job is under $5000 when youre an existing client if youre already a client of ours we reserve the right to invoice you 30 per cent of the total project fee before beginning work or 100 per cent if the job is under $5000 when you owe us money if payment is delayed longer than 30 days we reserve the right to withhold future and existing work until payment is made see late payment below for fees associated with late payments when were employing suppliers for you depending on the level of costs and complexity associated with your project we may choose to request a deposit of up to 50 per cent of the total cost prior to commencing your project in this case the remaining costs will be split into milestone based payments when our work forms part of a larger project we reserve the right to invoice you when our responsibility within a project has been completed not when your project has been completed in total when you order our work for your client if you have ordered our work on behalf of a third party our payment terms still apply payment is required when our work is complete not when you receive payment when you choose to make an advance payment if we agree to an advance payment all work must be completed within that financial year late payment if you do not pay us by the due date on an invoice we reserve the right to cease production on any of your projects we may also charge a late payment fee 30 60 days late 5% 60 90 days late 10% 120 days late 15% we do not offer payback schemes or loan arrangements we may engage a third party for debt recovery services of any payments which are more than 45 days overdue relevant contact details and information about outstanding payments will be provided to them to enable them to liaise directly with you for debt recovery purposes limitation of liability by commissioning our services you are agreeing that you will not hold new word order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner regardless of whether such failure was caused by intentional or negligent acts or omissions of new word order or a third party furthermore we disclaim all implied warranties photography and images unless otherwise specified in this estimate we will charge you an additional amount if we purchase images from a stock library for your project please note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project we expect you to comply with all relevant copyright and privacy laws and only supply content for which you have full authority to use we reserve the right to charge additional time to assess your photo files and improve substandard images print management and file output we have extensive experience in managing print projects when you choose us to manage your print you gain access to our experience established supplier network and exacting quality control standards from time to time our clients choose to manage print themselves in these situations we will include a file output fee to cover the cost of supplying the file and time taken to liaise with the printer will be charged as project management we hold onto current jobs for 6 months after that time your files are moved to our archive backup if you require old files from our archive a fee will be charged to locate and provide to you project management our account and project managers make sure your project stays on track this takes time and considerable effort your estimate contains a fee for project account management that covers the administrative and management hours we expect our agency will expend in delivering your project these include project meetings between you and us scheduling your work in the studios ensuring projects are delivered on time and on budget production of audio visual and print components and making sure project outcomes are in line with our requirements publicity we may use your name for the purpose of promotional activities involving the works we have carried out for you unless otherwise specified supplying material to us we undertake projects in good faith if the material you supply such as photography graphics or text do not match the expected standard set during our discussions we reserve the right to charge for the time it will take to improve or alter the material in order to use it please supply all text graphics and images in a digital format unless otherwise specified in this estimate or brief only supply material that you have the legal and ethical right to use tenders from time to time we are engaged to supply services under a preferred supplier or tender arrangement we reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable any decision will be made in consultation with the client warranty of originality new word order warrants and represents that to the best of its knowledge the work assigned hereunder is original and has not been previously published or that consent to use has been obtained on an unlimited basis that all work or portions thereof obtained through the undersigned from third parties is original or if previously published that consent to use has been obtained on an unlimited basis that new word order has full authority to make this agreement and that the work prepared by new word order does not contain any scandalous libellous or unlawful matter this warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others the client expressly agrees that it will hold new word order harmless for all liability caused by the clients use of our product to extent such use infringes on the rights of others writing services we have extensive experience in all forms of writing and editing based on our experience we choose not to work with word files that contain multiple images or tables as these files easily corrupt during the editing process we are happy though to work with word files with the images and tables extracted redesigning the word file to include the images and tables at the end of the editing process will incur a separate fee your obligation you have sole responsibility of ensuring the suitability and availability of any trademark rights copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions intellectual property any research data concepts diagrams or illustrations remain the property of new word order any alternate intellectual property rights contained in the design or materials used in the execution of this project including artwork and computer generated instructions and information remain with new word order you warrant that you hold all necessary intellectual property rights in any document or material including but not limited to plans and drawings that are supplied to new word order for its provision of goods and services and that there is or will be no infringement of any rights or entitlements held by any third party you also indemnify and hold harmless new word order for any claims made against it arising from new word orders use of any drawings design or any other document material or information provided by you the client you warrant that all designs or instructions to new word order will not cause new word order to infringe any patent registered design or trademark in the execution of the client orders termination new word order may refuse to enter into this contract or terminate any existing arrangements without prejudice if we find our core values are at odds with yours our core values put people at the centre of everything we do we do not condone discrimination of any kind nor do we condone violations of human rights we also may terminate a contract if invoices are unpaid see payment terms and pre payments or if you become insolvent changes to terms and conditions from time to time we 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based agency renowned for our evidence based strategic approach to truly wonderful creative work we are strongly purpose driven wholeheartedly committed to making a meaningful difference in the lives of our clients their customers and the community at large our work is rewarding the best part of what we do is doing it together theres nothing quite like a room full of inspired inspiring people united by purpose and passion and were thrilled at the idea of you being a part of that due to growth nwo is seeking to appoint a copy director simply put the core purpose of your role will be to protect the brand reputation that nwo holds for exceptional strategy and writing this will be done by undertaking stakeholder engagement co developing brand strategies leading and mentoring your team of writers a focus on quality assurance of all nwo copy as well as through your direct engagement with clients reporting to and working closely with the ceo this newly created leadership position will have 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program intentional wellbeing at work program including massage and yoga happy friyay and every other day weekly team lunches and drinks quarterly team nights out eofy and christmas staff parties mid year and end of year all team days to rest reflect and plan if this role sounds perfect for you fill in the apply form below and attach your cover letter and a link to your website or portfolio were looking forward to saying hello '),(140246,'slug',0,1,' careers '),(140246,'title',0,1,' careers '),(140428,'field',164,1,' were a creative agency whose clients sleep at night there are no jazz hands no smoke no mirrors no special effects for our clients this means creative confidence for them their team and those higher up the chain doesnt that sound nice for a change our work focuses around significant human decisions leading people through these moments takes an appreciation for and skill to capture the spectrum of the human experience deep pain euphoria and everything between we take a 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'),(141484,'kind',0,1,' image '),(141484,'slug',0,1,''),(141484,'title',0,1,' img 1576 '),(141486,'field',164,1,' after a number of years being part of on a multi agency roster new word order won a five way pitch for the entire account responsibilities have included the entire portfolio of new and existing communities brand projects lead generation campaigns and strategic marketing direction our ongoing partnership has resulted in a truly collaborative relationship that continues to grow and evolve weve produced many ground breaking campaigns along the way and if work in progress is any indication the best is most definitely yet to come strategy copywriting video production digital design photography research branding pretty much every tool in the new word order kitbag has been utilised by the retireaustralia marketing team such has been the breadth and depth of our working partnership our full service agency offering creates the perfect platform for strong collaboration as clients such as retireaustralia have the confidence that integration and campaign execution from strategy can be executed more efficiently new word orders branding expertise has been integral to the partnership with retireaustralia weve fully branded and marketed new communities in their growing portfolio establishing the right brand values and voice for each particular project the masterbrand is also being rigorously reviewed to ensure optimal value is being achieved from retireaustralia name weve helped them grow brand awareness and stake their claim as a people business first and property business second in the backdrop of covid 19 this has been a significant branding challenge that our partnership team continues to work on together '),(141486,'slug',0,1,' retireaustralia 2 '),(141486,'title',0,1,' retireaustralia '),(141493,'field',164,1,' while glengara care has been described as the genuine alternative to aged care it often isnt clear what exactly sets the facility apart from residential aged care facilities the differentiators ultimately come down to the provision of care glengara care offers care that is personal loving and delivered in a manner that preserves the recipients independence the your care factor campaign was required to generate leads and sales while building awareness around glengara care in comparison to some of the well known aged care alternatives the core of the campaign was built from the concept of care we drew out two meanings from your care factor not only the level of care provided by the facility but also the decision making factors that each potential buyer personally cares about the term care factor is deeply familiar perhaps not so much to the 80 year old resident market but more so to their children the key influencers of this campaign we created three television commercials that pose the question of what is your care factor by contrasting the realities of people struggling physically and emotionally in a home that doesnt suit their needs against people receiving the unparalleled care offered at glengara care while the videos showcase glengara cares differentiated care offering the advertisements themselves separate glengara care from the alternatives theyre provocative fresh and engaging this project certainly wasnt an easy one the final product is the result of fierce determination both from nwo and retireaustralia in the face of adversity such as covid 19 restrictions risks and vulnerability the video shoot was rescheduled numerous times and often our careful planning was swapped out for quick thinking and adaptability the end result however was worth every bit of effort '),(141493,'slug',0,1,' glengaracare '),(141493,'title',0,1,' glengara care '),(141503,'email',0,1,' elliot madebyverse com '),(141503,'firstname',0,1,' elliot '),(141503,'fullname',0,1,' elliot kidd '),(141503,'lastname',0,1,' kidd '),(141503,'slug',0,1,''),(141503,'username',0,1,' elliot '),(141504,'extension',0,1,' jpg '),(141504,'filename',0,1,' 22 06 glengaracare website jpg '),(141504,'kind',0,1,' image '),(141504,'slug',0,1,''),(141504,'title',0,1,' 22 06 glengara care website '),(141505,'extension',0,1,' jpg '),(141505,'filename',0,1,' 22 06 glengaracare website2 jpg '),(141505,'kind',0,1,' image '),(141505,'slug',0,1,''),(141505,'title',0,1,' 22 06 glengara care website2 '),(141506,'extension',0,1,' jpg '),(141506,'filename',0,1,' 22 06 glengaracare website3 jpg '),(141506,'kind',0,1,' image '),(141506,'slug',0,1,''),(141506,'title',0,1,' 22 06 glengara care website3 '),(141511,'field',164,1,' were a creative agency whose clients sleep at night there are no jazz hands no smoke no mirrors no special effects for our clients this means creative confidence for them their team and those higher up the chain doesnt that sound nice for a change our work focuses around significant human decisions leading people through these moments takes an appreciation for and skill to capture the spectrum of the human experience deep pain euphoria and everything between we take a pragmatic common sense approach to strategic and creative work our clients find this refreshing because we understand their context and goals purpose driven work isnt rare anymore but our purpose to make a meaningful difference to peoples lives runs deep it determines the kind of work we do how we treat each other and our drive to go above and beyond for our clients all of our creative work is backed by research accurate insights and robust strategies for our clients it means they have hard evidence and confidence to take the next step and influence to bring their teams and leaders along for the ride we began as a strategic communications agency and good quality words still mean as much to us today as they did on day one our proven process uncovers the essence of an organisation and showcases it in a beautiful package that connects deeply with its people we seek to understand how humans connect engage decide and change evidence based strategy is built on unique insights that guide all the work to come see our proven methodologies for how we make every project a success we started out as a strategic communications agency when ex journo suzanne oxford got seriously fed up with all of the sub par corporate comms out there a few years later creative and strategist scott oxford joined the fun we hired a few more folks made a few more connections and slowly but surely became the strategic creative powerhouse our clients know and love us for today '),(141511,'slug',0,1,' about us '),(141511,'title',0,1,' about us '),(141512,'field',164,1,' while glengara care has been described as the genuine alternative to aged care it often isnt clear what exactly sets the facility apart from residential aged care facilities the differentiators ultimately come down to the provision of care glengara care offers care that is personal loving and delivered in a manner that preserves the recipients independence the your care factor campaign was required to generate leads and sales while building awareness around glengara care in comparison to some of the well known aged care alternatives the core of the campaign was built from the concept of care we drew out two meanings from your care factor not only the level of care provided by the facility but also the decision making factors that each potential buyer personally cares about the term care factor is deeply familiar perhaps not so much to the 80 year old resident market but more so to their children the key influencers and therefore primary target market of this campaign we created three television commercials that pose the question of what is your care factor by contrasting the realities of people struggling physically and emotionally in a home that doesnt suit their needs against people receiving the unparalleled care offered at glengara care while the videos showcase glengara cares differentiated care offering the advertisements themselves separate glengara care from the alternatives theyre provocative fresh and engaging in a way that directly resonates with the target market both potential residents and their influencers this project certainly wasnt an easy one the final product is the result of fierce determination both from nwo and retireaustralia in the face of adversity such as covid 19 restrictions risks and vulnerability the video shoot was rescheduled numerous times and often our careful planning was swapped out for quick thinking and adaptability the end result however was worth every bit of effort '),(141512,'slug',0,1,' glengaracare '),(141512,'title',0,1,' glengaracare '),(141516,'extension',0,1,' jpg '),(141516,'filename',0,1,' meet tim 2 jpg '),(141516,'kind',0,1,' image '),(141516,'slug',0,1,''),(141516,'title',0,1,' meet tim 2 '),(141522,'extension',0,1,' jpg '),(141522,'filename',0,1,' 22 06 glengaracare website header jpg '),(141522,'kind',0,1,' image '),(141522,'slug',0,1,''),(141522,'title',0,1,' 22 06 glengara care website header '),(141527,'extension',0,1,' jpg '),(141527,'filename',0,1,' heres tim jpg '),(141527,'kind',0,1,' image '),(141527,'slug',0,1,''),(141527,'title',0,1,' heres tim '),(141533,'field',164,1,' why does she say she accomplishes nothing when she appears to be one of the all time great multi taskers well she has started a thousand things in her life and never completed any of them piano cello netball volleyball basketball writing novels writing poetry acting dancing acrobatics choir all have been tried failed and given up forever is just as well because as someone who has more job titles than scott morrison in a pandemic we need her in the office were not sure whas on her business card but she acts as our junior copywriter production coordinator chief proofreader project manager office manager and social club vice president bree may be our youngest employee but her list of accomplishments belies her years shes already watched all 412 episodes of greys anatomy which she feels should entitle her to an honorary medical degree shes also memorised every single lyric of every taylor swift song that particular obsession runs to attending three of her concerts and counting and two tattoos referencing her music and counting oh yes and she just finished her under graduate degree in business at qut her cooking skills are non existent but luckily bree lives the inner city life so a poke bowl or dumpling shop is never too far away theres also the occasional maccas feed after hitting the valley nightclubs whose menu she can recite by heart thanks to her teen years spent in the drive thru trenches if you cat find her in the office just follow the sound of someone talking about the latest netflix series then just give her a job to do and watch her get to it well straight after shes finished listening to taytays latest release the girl has priorities you know liam was born and raised in brisbane but escaped the oppressive heat to live in london and hong kong and then found it again in guam for seven years now back in his hometown he carries with him the secrets of a journey well travelled from paying his way through uni as a roadie for ska band the furious turtles to winning australian and international advertising and production copywriting awards throughout his career were sure we can thank his time on the road is classified but imaginably riddled with life altering stories for the effortless creativity he brings day to day second to that maybe also his time at industry renowned award school speaking of formative experiences lias gruff exterior was carefully constructed back in his boarding school days when he was an easy target as the only soft city kid among a sea of tough country kids he quickly discovered that no amount of skiing holidays or golfing hole in ones current tally zero from 50 000 attempts could win the respect of teenage bogans a lesson in humility for liam perhaps weve all been there at some point despite his otherwise bourgeois sounding life where the golfing green is grassier liam actually knows all about the importance of sacrifice after all he cooks his famous garlic prawns every year for his family christmas and last year for the nwo christmas despite his drastic ironic and tragic crustacean allergy when he defeats the prawns they defeat him right back you can actually cook the dish yourself following his not so secret recipe here is delicious you cat take lias word for it of course but you can take ours he has cooking all locked down but hell be the first to tell you cleaning ist his area of expertise we cat have everything no reason to fret though ist that what kids are for and hes got four of them so hes very good at delegating a of couple residents in his household live it lush and chore free though his 50kg irish wolfhound luna and his 8kg cavoodle rusty in fact theyve delegated to liam the chore of walking them every morning those gorgeous dogs are part of what we love about liam along with his dry sense of humour his endless creative expertise and his penchant for telling a good story whether is through an ad script or just a weekend anecdote she makes a splash in the nwo studio but the real party starts when kimi gets home with a glass of natural wine in hand she relaxes to the sweet symphony of her sewing machine and the real housewives of wherever shell proudly tell you shes seen every episode in her heart shes a rich housewife but in her clever brain shes an ambitious talented entrepreneur as a side hustle she sews and sells custom leather bags purses and earrings she stocks them at forge forward in fortitude valley and the home of the arts in the gold coast so go check em out the biz was even featured in frankie magazine who absolutely frothed over her two toned gold snake tote bag the next enterprise ambition on kimis list is a doggy day care she lives and breathes for animals of all kinds she says could fall in love with an earthworm although shed probably feed it to her budgies if they asked her to kimi is loyal to patsy and tina before anything else named after patsy cline and tina arena her babies represent just a smidge of kimis music taste which she describes as dad musi to stick with the household theme kimis partner levi decided to pursue a career as a drummer composer and music mix engineer sometimes he sings backup to kimis karaoke rendition of private dancer kimis custom illustration is one of the things that make our work really special shes an amazing problem solver and collaborator and her favourite part of the job is illustrating video storyboards that our animators bring to life rather than designer kimis most well known around the office as lady president of the social committee she makes sure we have cake and sparkling wine on birthdays takeout lunch on fridays and the trendiest christmas venue booked by september every year nwos social scene would truly be lost without kimi theres so much more to marnie than just her role at nwo to start with marnies our personal photographer for many of our staff headshots is an equal trade because we let her put her four years of art school to good use never mind that she already does that with her side hustle photography business actually there are many ways art school shaped her into the artist she is today it taught her that theres art in absolutely everything is where she discovered wine and for her honours project she explored how the innocence of childlike expression unlocks free creativity a sentiment that inspired her teenage rap band origami girls their music video for hit single rapp is one of our all time favourites but two and a half years ago alma took over the role of childlike expression and hes got it down pat marnie says her toddler runs her world and is the centre of her purpose as far as bosses go hes a pretty cute one if alma is marnies boss mark is her partner in crime it was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles the adventurous pair climbed more than 4km above sea level on manaslu for marnies 30th just the next step up from her 18th birthday skydiving trip of all the musical talent we have rocking here at nwo marnies probably takes the cake it all started with a pair of drumsticks dreams of an all girl band and a healthy crush on zac hanson in high school marnie fantasised about opening for zac on tour before riding off into the moonlight with him but the reality was a little less dreamy and a whole lot louder a decade spent playing for an improvised noise band in warehouses and diy festivals and improvised noise was only the beginning of her music career now marnies checked off all the genres from emo and garage to bubble gum rock in the spare time she cat possibly have shes captured every era of her music over the past decade through her video production business bare pictures beyond the creative vision we see in her music videos marnie has extensive experience producing tvcs for big biz dogs like the nrl samsung and australian ballet marnies blue sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better and we just love her for it is clear to us that william was custom built for his role as account manager business growth but theres a lot more to him than wip reports and bd timelines like his first love music from building music festival sets for global icons like justin bieber and ariana grande good mates of his apparently to running his own music biz where he managed local artists william is what we would call the artsy type but despite his natural talents on guitar and piano rumour has it he cat even read sheet music didt bode well for the paperwork maybe thas why he swapped his yamaha keyboard for a wireless apple one and so musis loss became advertisings gain willias young looks belie a wealth of industry experience while he co ran a creative agency he stocked his blazer sleeves with some tricks that have majorly delighted us at nwo in return for choccy treats during our fortnightly client services meeting william uses his top notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects he wot compromise on meeting his client deadlines the guy is dedicated what can we say but we hear hes actually pretty flexible on the balance beam thanks to years of gymnastics training his impressive sense of balance comes in handy every now and then when hes across the globe shredding the ski slopes his happy place if the cheesy photographed grins are any indication when he started with us we immediately got him on the tools and by the tools we obviously mean the coffee machine lately weve been lost without an office barista so he couldt have joined us at a better time strategy and marketing have always come naturally to greg he is both fluent in marketing speak and impressively able to communicate with non marketing natives but theres much more to uncover beyond his business acumen gregs our resident kiwi bringing with him stories of the beautiful aotearoa landscape and all the silly adrenaline pursuits that come with it like his potentially mid life crisis inspired 50th birthday skydiving adventure the thrill seeking continued beyond new zealand his move to australia was bracketed by swims with whale sharks in mexico shivery fishing in the arctic circle and months of backpacking through the middle east although he hast yet made his way to india which is rich with his family history but is on the bucket list gregs family is his world while greg is a natural leader in the workplace hes married to a leo his wife jo who was destined to wear the proverbial pants in their household hes immensely proud of his son daniel who inherited gregs football stardom and carries the torch since gregs body decided his glory days are long over greg is now coach to daniel to cope with his retirement from playing football and tennis his golf glory days are still alive and well greg is a fan of many thought provoking quotes such as hope is not a strategy good is the enemy of great and hot chips taste better when they belong to someone else his seagull tendencies make lunch with greg a high stakes experience a big believer that humour can lighten even the most challenging of situations greg is always earning laughs around the office making him the perfect new addition to the team tim joined the nwo team last year and since then we have unearthed a plethora of interesting snippets about the life of tim now is time to share that with the outside world for example although born in brisbane tim grew up on the island of borneo in malaysia before moving back to brisbane at age 16 and attending boarding school sorry but all boarding school stories remain classified with that cultural background tim is fortunate enough to speak three languages english bahasa melayu and hakka a chinese dialect actually he speaks a few chinese dialects so calling tim trilingual might actually be selling him short when he was younger he was quite the tennis player and travelled extensively around south east asia for tournaments luckily for rafa and roger he decided to swap the racquet for a macbook and pursued his career in advertising regrets hes had a few like being a guinea pig in clinical trials in exchange for a few bucks or the free tattoo of a hotel safe code he got as a dare many expensive laser sessions later it turns out it wast a free tattoo at all he has been on road trips around iceland in winter adds salt to coke is a mad manchester united fan and a former cover band lead singer he really rocks it on karaoke nights despite all these interesting tidbits tim is most well known for his sneaker collection admitting to ownership of more than 100 pairs but we suspect the number is way higher rarely a week goes by at nwo hq without a couple of shoe box sized deliveries arriving for mr kho tim is happily married well hes happy at least and can sniff a good lunch from five desks away as his clients will attest tim is full of energy and curiosity and that makes him a great member of the nwo family '),(141533,'slug',0,1,' let us introduce ourselves '),(141533,'title',0,1,' let us introduce ourselves '),(141534,'extension',0,1,' jpg '),(141534,'filename',0,1,' nwo logo jpg '),(141534,'kind',0,1,' image '),(141534,'slug',0,1,''),(141534,'title',0,1,' nwo logo '),(141535,'extension',0,1,' jpg '),(141535,'filename',0,1,' nwo logo 2022 06 29 014636 ronb jpg '),(141535,'kind',0,1,' image '),(141535,'slug',0,1,''),(141535,'title',0,1,' nwo logo '),(141536,'extension',0,1,' jpg '),(141536,'filename',0,1,' heres tim 2022 06 29 014909 sdpk jpg '),(141536,'kind',0,1,' image '),(141536,'slug',0,1,''),(141536,'title',0,1,' heres tim '),(141538,'extension',0,1,' jpg '),(141538,'filename',0,1,' nwo background jpg '),(141538,'kind',0,1,' image '),(141538,'slug',0,1,''),(141538,'title',0,1,' nwo background '),(141574,'field',164,1,' while glengara care has been described as the genuine alternative to aged care it often isnt clear what exactly sets the facility apart from residential aged care facilities the differentiators ultimately come down to the provision of care glengara care offers care that is personal loving and delivered in a manner that preserves the recipients independence the your care factor campaign was required to generate leads and sales while building awareness around glengara care in comparison to some of the well known aged care alternatives the core of the campaign was built from the concept of care we drew out two meanings from your care factor not only the level of care provided by the facility but also the decision making factors that each potential buyer personally cares about the term care factor is deeply familiar perhaps not so much to the 80 year old resident market but more so to their children the key influencers of this campaign we created three television commercials that pose the question of what is your care factor by contrasting the realities of people struggling physically and emotionally in a home that doesnt suit their needs against people receiving the unparalleled care offered at glengara care while the videos showcase glengara cares differentiated care offering the advertisements themselves separate glengara care from the alternatives theyre provocative fresh and engaging this project certainly wasnt an easy one the final product is the result of fierce determination both from nwo and retireaustralia in the face of adversity such as covid 19 restrictions risks and vulnerability the video shoot was rescheduled numerous times and often our careful planning was swapped out for quick thinking and adaptability the end result however was worth every bit of effort '),(141574,'slug',0,1,' glengaracare '),(141574,'title',0,1,' glengara care '),(141582,'field',164,1,' our team is full of vibrant hard working people who live very full lives outside the walls of nwo crazy hey if you have worked with some of the team you might only know us in full throttle foot on the gas pedal mode but at home theres so much more to see tim joined the nwo team last year and since then we have unearthed a plethora of interesting snippets about the life of tim now its time to share that with the outside world for example although born in brisbane tim grew up on the island of borneo in malaysia before moving back to brisbane at age 16 and attending boarding school sorry but all boarding school stories remain classified with that cultural background tim is fortunate enough to speak three languages english bahasa melayu and hakka a chinese dialect actually he speaks a few chinese dialects so calling tim trilingual might actually be selling him short when he was younger he was quite the tennis player and travelled extensively around south east asia for tournaments luckily for rafa and roger he decided to swap the racquet for a macbook and pursued his career in advertising regrets hes had a few like being a guinea pig in clinical trials in exchange for a few bucks or the free tattoo of a hotel safe code he got as a dare many expensive laser sessions later it turns out it wasnt a free tattoo at all he has been on road trips around iceland in winter adds salt to coke is a mad manchester united fan and a former cover band lead singer he really rocks it on karaoke nights despite all these interesting tidbits tim is most well known for his sneaker collection admitting to ownership of more than 100 pairs but we suspect the number is way higher rarely a week goes by at nwo hq without a couple of shoe box sized deliveries arriving for mr kho tim is happily married well hes happy at least and can sniff a good lunch from five desks away as his clients will attest tim is full of energy and curiosity and that makes him a great member of the nwo family '),(141582,'slug',0,1,' let us introduce ourselves '),(141582,'title',0,1,' let us 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071901 flnv jpg '),(141602,'kind',0,1,' image '),(141602,'slug',0,1,''),(141602,'title',0,1,' 22 07 ycn marketing website '),(141607,'field',164,1,' a great new infographic has found that well give a website a minute to display what were looking for before we give up some types of sites are better than others in delivering what were after especially hotel booking sites the two biggest complaints about web sites according to the research include that there is too much going on and also not enough information which we can take to mean that many sites drone on and on but dont really say much users also complain across all age groups and online skills that text is too small and that navigation is difficult on the sites they give up on thirty five per cent of users fail to complete simple tasks on the average website lets improve those stats shall we heres a plan 1 design from the users perspective not your own we know your company is the greatest thing since google and you cant wait to tell everyone all about where it began who works there and the details of your offering but the truth is that a user just wants to get to the point and their interests should override yours usability is key show them what theyre looking for and dont make them search for it that doesnt mean sacrificing look and feel for too much simplicity it just means focusing the layout and design on the search 2 create a navigation path if the information on your website is simple and structured you can guide visitors on the path youd like them to take use tabs and sub pages for different categories and make it logical 3 content is everything content is the most important element of your site really and it needs to fit the logical and structured navigation youll want to include keywords page titles meta tags and headings for search engine optimisation as weve previously discussed in our writing for readable web article there are some hallmarks we use when writing web copy for our clients short effective sentences say the same information with less sub headings and headings containing keywords everyday words the average reader can easily understand plain english informal voice common language conventions direct language active tense consistent logical structuring of information 4 speed it up and make it simple lets face it were a busy bunch and a reminder of the old days of dial up waiting for your site to load is going to test the patience of even the most loyal visitor in fact many visitors will start to abandon a website after just a few seconds of loading time most of that time is the result of design decisions so simplify some of the fancy effects we love web design and working with you on the best and most creative way to present your business starting with a structure that appeals to your audience then adding in some clever design and copy ensures that your site will be a success talk to us about it today '),(141607,'slug',0,1,' are customers giving up on your website '),(141607,'title',0,1,' are customers giving up on your website '),(141616,'email',0,1,' greg newwordorder com au '),(141616,'firstname',0,1,' greg '),(141616,'fullname',0,1,' greg bowell '),(141616,'lastname',0,1,' bowell '),(141616,'slug',0,1,''),(141616,'username',0,1,' greg '),(141617,'slug',0,1,''),(141618,'slug',0,1,''),(141619,'slug',0,1,''),(141620,'slug',0,1,''),(141621,'slug',0,1,''),(141632,'extension',0,1,' jpg '),(141632,'filename',0,1,' untitled artwork 7 jpg '),(141632,'kind',0,1,' image '),(141632,'slug',0,1,''),(141632,'title',0,1,' untitled artwork 7 '),(141642,'email',0,1,' william newwordorder com au '),(141642,'firstname',0,1,' william '),(141642,'fullname',0,1,' william grunwald '),(141642,'lastname',0,1,' grunwald '),(141642,'slug',0,1,''),(141642,'username',0,1,' william '),(141650,'extension',0,1,' jpg '),(141650,'filename',0,1,' 22 07 meet greg jpg '),(141650,'kind',0,1,' image '),(141650,'slug',0,1,''),(141650,'title',0,1,' 22 07 meet greg '),(141662,'field',164,1,' the brief was relatively simple get us known for who we are and what we do and quickly with that we applied our combination of strategic smarts and creative firepower to produce a brand awareness campaign for community solutions that delivered on all counts the critical challenge of addressing the brand awareness and consistency issues was creatively solved by going back to basics the brand name we added a series of two word descriptors to the community solutions name and logo through graphic design we made them readable both horizontally and vertically to create multiple meanings and build new stories this approach kept the branding front and centre delivering on the awareness measure while shining a light on the services and outcomes that community solutions offers to their stakeholders the campaign features a variety of assets including digital socials outdoor online video and radio everything was designed in a template format for multiple executions and future extensions the creative team did a fantastic job listening to the client understanding their needs and solving it in a really interesting way we wanted a concept that was like discovering a little nugget of gold this campaign does exactly that it looks sounds and feels just right new word order presented us with a concept that was quite unexpected but answered the brief in a truly compelling and powerful way were excited to see how the campaign engages with people and evolves into the future rebecca green marketing advisor campaigns community solutions '),(141662,'slug',0,1,' community solutions '),(141662,'title',0,1,' community solutions '),(141670,'extension',0,1,' jpg '),(141670,'filename',0,1,' 22 07 ramsay marketing project page 1 1 jpg '),(141670,'kind',0,1,' image '),(141670,'slug',0,1,''),(141670,'title',0,1,' 22 07 ramsay marketing project page 1 1 '),(141671,'extension',0,1,' jpg '),(141671,'filename',0,1,' 22 07 ramsay marketing project page 1 12 jpg 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help develop a campaign to promote their orthopaedic services across their network of hospitals the campaign served to educate the target market on what makes ramsays orthopaedic offerings special while also calling them to check whether their health insurance covers ramsay hospitals using ramsays target market of orthopaedic patients in their 40s and 50s we created the weekend warrior characters everyday people who take on their alter ego when the working week is over the social sports star who pushes themself to go for that bicycle kick or elaborate jump pass the reno kings and queens who love bunnings outings and would never pay someone else to do work around the house that they could do themselves theres an ocean of campaigns out there from medical brands that all look the same clinical and serious ramsay stepped outside of the same same and opted for more lively exaggerated shots of weekend warriors in action being injured and seeking care from a ramsay hospital with fresh 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'),(141745,'slug',0,1,''),(141745,'title',0,1,' 22 07 ramsay marketing project page 3 1 '),(141758,'extension',0,1,' jpg '),(141758,'filename',0,1,' 22 07 greg edm 1 1 jpg '),(141758,'kind',0,1,' image '),(141758,'slug',0,1,''),(141758,'title',0,1,' 22 07 greg edm 1 1 '),(141776,'field',164,1,' a complicated restructuring and rebranding exercise took place as a result of the expiration of licencing agreements chevron downstream australia appointed new word order to help facilitate the process and undertake important marketing work including taking carriage of promotions of the australian b2b fuels and lubricants division we conducted a competitor analysis to assess competitor brand messaging and positioning interviews with key caltex fuels and lubricants distributors in the b2b market and one on one interviews with the general customers our insights indicated a need for authentic real life marketing collateral with which the audience can connect we also gleaned that the messaging needed to be kept simple we made the creative decision to let the products take a backseat and instead shine a light on the customers businesses and their distributor relationships we worked with a videographer to give the videos a warm and at times heartfelt tone the customers in question are mostly generations old businesses with a story to tell so we told some stories the end result was 60 video variations in a style you wouldnt necessarily associate with marketing around fuel and lubricant products something a little surprising something that stands out from the crowd '),(141776,'slug',0,1,' chevron '),(141776,'title',0,1,' chevron '),(141802,'extension',0,1,' jpg '),(141802,'filename',0,1,' tritium 07 1 jpg '),(141802,'kind',0,1,' image '),(141802,'slug',0,1,''),(141802,'title',0,1,' tritium 07 1 '),(141803,'extension',0,1,' png '),(141803,'filename',0,1,' tritium 07 2 png '),(141803,'kind',0,1,' image '),(141803,'slug',0,1,''),(141803,'title',0,1,' tritium 07 2 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progress is any indication the best is most definitely yet to come strategy copywriting video production digital design photography research branding pretty much every tool in the new word order kitbag has been utilised by the retireaustralia marketing team such has been the breadth and depth of our working partnership our full service agency offering creates the perfect platform for strong collaboration as clients such as retireaustralia have the confidence that integration and campaign execution from strategy can be executed more efficiently new word orders branding expertise has been integral to the partnership with retireaustralia weve fully branded and marketed new communities in their growing portfolio establishing the right brand values and voice for each particular project the masterbrand is also being rigorously reviewed to ensure optimal value is being achieved from retireaustralia name weve helped them grow brand awareness and stake their claim as a people business first and property business second in the backdrop of covid 19 this has been a significant branding challenge that our partnership team continues to work on together '),(141811,'slug',0,1,' retireaustralia 2 '),(141811,'title',0,1,' retireaustralia '),(141913,'field',164,1,' we are a brisbane based agency renowned for our evidence based strategic approach to truly wonderful creative work we are strongly purpose driven wholeheartedly committed to making a meaningful difference in the lives of our clients their customers and the community at large our work is rewarding the best part of what we do is doing it together theres nothing quite like a room full of inspired inspiring people united by purpose and passion and were thrilled at the idea of you being a part of that this is a rare opportunity to join a fast growing and supportive agency in a very exciting phase of its evolution a competitive salary will be negotiated everyone at nwo enjoys fantastic benefits from flexibility to bonuses professional development and a comprehensive wellbeing program flexibility and additional leave hybrid working environment with genuine flexibility work from home and our office at greenslopes one day per semester of paid study leave early late and split day options extra day of leave for an extra happy birthday bonus benefits $650 a year via airwallex to spend on you however you choose $50 a month extra $50 in your birthday month professional development work with top executives in wide ranging sectors gain deep expertise across all creative fields flexible teams means youll work on every account paid professional membership of your choice annual $1000 professional development budget learning and development plan for every employee study leave for post graduate study wellbeing weekly or fortnightly 1 1 with direct manager quarterly goal setting and performance review free access to employee assistance program intentional wellbeing at work program including massage and yoga happy friyay and every other day weekly team lunches and drinks quarterly team nights out eofy and christmas staff parties mid year and end of year all team days to rest reflect and plan if this role sounds perfect for you fill in the apply form below and attach your cover letter and a link to your website or portfolio were looking forward to saying hello '),(141913,'slug',0,1,' careers '),(141913,'title',0,1,' careers '),(141914,'field',164,1,''),(141914,'slug',0,1,' update details '),(141914,'title',0,1,' update details '),(141915,'slug',0,1,''),(141916,'slug',0,1,''),(141917,'slug',0,1,''),(141918,'slug',0,1,''),(141919,'slug',0,1,''),(141925,'field',164,1,' uu identified the ekka as an opportunity to engage inform and educate their customers to build a deeper understanding of water security and to set the stage for uu to influence water restrictions down the track through hands on activities and immersive visual displays the ekka was the perfect place to connect with uus communities and reassure them that uu is a safe pair of hands that holds and shapes the future of water security thematically this activation was centred around each individuals connection with water through making people conscious of waters impact on their day to day life we helped them discover how essential water security is and appreciate the role uu plays in protecting our water supply and ultimately the lifestyles and livelihoods of queenslanders the goal of the ekka display was three fold attract people to the space engage them to participate and ensure they absorb the key messaging we were working with an eight metre wide screen so we determined pretty quickly that one very very landscape video wouldnt be the best viewing experience so we did what we do best we got creative we fashioned a collage of videos with various illustrated key messages live action footage and graphic patterns that loop and combine into an engaging eight metre video experience the audience were able to contribute their personal connection with water through sketches and scribbles on magnetic tiles each tile was fixed to the wall to create a crowdsourced water mosaic that grew over the course of the ekka telling true stories of water memories and moments bright colours custom illustration lots of movement and bold statements thats the sweet combination we concocted to communicate some very important key messages to the audience and the icing on top of the strawberry sundae we just had so much fun coming up with the concept and bringing it to life the ekka public holiday didnt hurt either '),(141925,'slug',0,1,' urban utilities '),(141925,'title',0,1,' urban utilities '),(141945,'extension',0,1,' jpg '),(141945,'filename',0,1,' 22 08 ekka marketing website jpg '),(141945,'kind',0,1,' image '),(141945,'slug',0,1,''),(141945,'title',0,1,' 22 08 ekka marketing website '),(141946,'extension',0,1,' jpg '),(141946,'filename',0,1,' 22 08 ekka marketing website2 jpg '),(141946,'kind',0,1,' image 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'),(142011,'slug',0,1,''),(142011,'title',0,1,' 22 07 ycn marketing website 4 '),(142014,'extension',0,1,' jpg '),(142014,'filename',0,1,' 22 07 ycn marketing website 5 jpg '),(142014,'kind',0,1,' image '),(142014,'slug',0,1,''),(142014,'title',0,1,' 22 07 ycn marketing website 5 '),(142030,'field',164,1,' brisbane north phn asked us to write design and develop a navigator website that doubles as a one stop shop of resources information and services that promote healthy ageing in the brisbane north and moreton bay region the projects goal was to enable people to more proactively manage their own healthcare while also equipping healthcare professional and carers with resources to support their care services working closely with the client team and the council on the ageing our strategists conducted a stakeholder consultation process with community members and health professionals the stakeholders generously shared their expertise and lived experience to help this project reach the communitys specific needs with a particular focus on dementia physical health mental health social connection nutrition and digital skills each aspect of the content writing design and development of the website was informed by insights from the stakeholders to ensure the project would fulfil community needs we made sure the site was easy to use by integrating a very simple user interface into the web design and development user experience and acceptance testing was a key element of ensuring the site would be practical and enjoyable for its audience nothing like this existed before now this project fulfils community needs around healthy ageing in a way that really excited the stakeholders who were involved in the project this kind of work aligns perfectly with our purpose at nwo to make a meaningful difference to peoples lives '),(142030,'slug',0,1,' your care navigator '),(142030,'title',0,1,' your care navigator '),(142036,'field',164,1,' while glengara care has been described as the genuine alternative to aged care it often isnt clear what exactly sets the facility apart from residential aged care facilities the differentiators ultimately come down to the provision of care glengara care offers care that is personal loving and delivered in a manner that preserves the recipients independence the your care factor campaign was required to generate leads and sales while building awareness around glengara care in comparison to some of the well known aged care alternatives the core of the campaign was built from the concept of care we drew out two meanings from your care factor not only the level of care provided by the facility but also the decision making factors that each potential buyer personally cares about the term care factor is deeply familiar perhaps not so much to the 80 year old resident market but more so to their children the key influencers of this campaign we created three television commercials that pose the question of what is your care factor by contrasting the realities of people struggling physically and emotionally in a home that doesnt suit their needs against people receiving the unparalleled care offered at glengara care while the videos showcase glengara cares differentiated care offering the advertisements themselves separate glengara care from the alternatives theyre provocative fresh and engaging this project certainly wasnt an easy one the final product is the result of fierce determination both from nwo and retireaustralia in the face of adversity such as covid 19 restrictions risks and vulnerability the video shoot was rescheduled numerous times and often our careful planning was swapped out for quick thinking and adaptability the end result however was worth every bit of effort '),(142036,'slug',0,1,' glengaracare '),(142036,'title',0,1,' glengara care '),(142038,'field',164,1,' like schools everywhere west moreton anglican college needed to change its plans to bring parents onto campus to experience the school because of the coronavirus this meant the annual open day was cancelled but a few months later when restrictions eased the school had a chance to bring parents back we developed a 16 week plan that timed out the lead up to the modified open day and follow up of leads afterwards it outlined a westmac specific brand campaign that celebrated the westmac way and positioned the school as a unique and desirable offering compared to other schools in the catchment area at the end of the day parents just want their kids to be happy healthy and well westmac is a wonderland for kids complete with an agriculture farm animals and a garden for digging because thats just what kids like doing its the school for real life this campaign included gorgeous hero photography strategic messaging and a series of videos where students talk about their westmac experience the campaign resonated with parents in the catchment and filled the tour we continued to run the campaign for the rest of the year encouraging prospective parents to attend a personal tour '),(142038,'slug',0,1,' west moreton anglican college '),(142038,'title',0,1,' west moreton anglican college '),(142039,'email',0,1,' hello newwordorder com au '),(142039,'firstname',0,1,' hazel '),(142039,'fullname',0,1,' hazel '),(142039,'lastname',0,1,''),(142039,'slug',0,1,''),(142039,'username',0,1,' hazel '),(142040,'slug',0,1,''),(142051,'field',164,1,' uu identified the ekka as an opportunity to engage inform and educate their customers to build a deeper understanding of water security and to set the stage for uu to influence water restrictions down the track through hands on activities and immersive visual displays the ekka was the perfect place to connect with uus communities and reassure them that uu is a safe pair of hands that holds and shapes the future of water security thematically this activation was centred around each individuals connection with water through making people conscious of waters impact on their day to day life we helped them discover how essential water security is and appreciate the role uu plays in protecting our water supply and ultimately the lifestyles and livelihoods of queenslanders the goal of the ekka display was three fold attract people to the space engage them to participate and ensure they absorb the key messaging we were working with an eight metre wide screen so we determined pretty quickly that one very very landscape video wouldnt be the best viewing experience so we did what we do best we got creative we fashioned a collage of videos with various illustrated key messages live action footage and graphic patterns that loop and combine into an engaging eight metre video experience the audience was able to contribute their personal connection with water through sketches and scribbles on magnetic tiles each tile was fixed to the wall to create a crowdsourced water mosaic that grew over the course of the ekka telling true stories of water memories and moments bright colours custom illustration lots of movement and bold statements thats the sweet combination we concocted to communicate some very important key messages to the audience and the icing on top of the strawberry sundae we just had so much fun coming up with the concept and bringing it to life the ekka public holiday didnt hurt either '),(142051,'slug',0,1,' urban utilities '),(142051,'title',0,1,' urban utilities '),(142065,'field',164,1,' the oir asked us to create a behaviour change campaign that connects with queenslanders who ride quad bikes five key messages were at the core of the campaign 1 always wear a helmet 2 keep kids on kid bikes 3 dot double 4 dot overload 5 get proper quad bike training surprised by the fact that quad bikes are the biggest killer in the queensland agriculture industry we chose to make this the focus of the campaign our messaging asked the audience to consider what would your family do if you didt come home safe to cut through to the audience we turned to our tried and true behaviour change methodology we know behaviour is only the surface evidence of a deeper journey attitudinal change is the real target and behaviour change follows if is something as simple as wearing a helmet to unlock attitudinal change we focused on aligning the campaign with the audiences core values and beliefs we just had to understand them and write messaging that connects with who they are the rollout of the campaign required deft thinking to accommodate the budget and some production parameters so we worked up solutions that met these requirements while still reaching strong creative standards digging deeper strategically we challenged the illustrative concept the oir originally briefed instead conceptualising live action stills underlaying animation so the audience could see themselves in the video the campaign features a series of six videos radio and press advertisements posters dl flyers and website and digital assets created under a central concept of come home safe in its entirety the campaign is an emotionally compelling and strategic suite of creative that makes a difference to peoples lives every time a quad bike rider comes home safe '),(142065,'slug',0,1,' office of industrial relations '),(142065,'title',0,1,' office of industrial relations '),(142243,'slug',0,1,' jul 2022 '),(142243,'title',0,1,' jul 2022 '),(142245,'slug',0,1,' aug 2022 '),(142245,'title',0,1,' aug 2022 '),(142247,'slug',0,1,' sep 2022 '),(142247,'title',0,1,' sep 2022 '),(142250,'email',0,1,' michellejonesweb gmail com '),(142250,'firstname',0,1,' michelle '),(142250,'fullname',0,1,' michelle jones '),(142250,'lastname',0,1,' jones '),(142250,'slug',0,1,''),(142250,'username',0,1,' michelle '),(142251,'field',164,1,' surf life saving queensland and the department of agriculture and fisheries are promoting sharksmar messages to primary school aged children in a 12 month educational program they asked us to develop an interactive game that educates kids about sharks and the simple things they can do at the beach to stay safe from shark related incidents kids are typically more interested in sharks than afraid of them so we wanted to nurture that by making the game educational and fun rather than fear based armed with our behaviour change expertise we empowered them with knowledge about how sharks behave such as their feeding times where they live and how they hunt so the kids can make smart choices we consulted with primary school teachers to develop the games tone and language ensuring it was as age appropriate and engaging as possible there are so many ways to approach sharksmart behaviours so we created not one game but two mini games with three modes the first game beach explorer is an open world exploration game set on a beach there are items scattered across the beach like flags water debris and rips that prompt questions related to sharksmart behaviours if the player answers correctly theyre rewarded with a beach badge this game is split into two modes explorer mode and race mode the second game which shark are you asks the players questions about their preferences and human experiences that relate to the behaviours of tiger bull white and hammerhead sharks based on their responses each player is assigned one of the four shark types and provided information about that shark the whole project is elevated by nwos trademark custom illustration and animation which really brings the beach to life we really blew this brief out of the water for a limited budget we built two games from scratch complete with a catchy custom theme song projects like these fun and engaging but with real purpose are why we get out of bed every morning the whole process from conception to delivery was really collaborative with the clients and that definitely shows in the final product '),(142251,'slug',0,1,' shark smart '),(142251,'title',0,1,' surf life saving queensland '),(142252,'extension',0,1,' jpg '),(142252,'filename',0,1,' 22 09 rta website global img jpg '),(142252,'kind',0,1,' image '),(142252,'slug',0,1,''),(142252,'title',0,1,' 22 09 rta website global img '),(142258,'field',164,1,' the queensland government needed to establish a subsidiary entity to carry the planning and transmission connection work for potential pumped hydro projects across queensland our creation of the brand for queensland hydro involved extensive discovery prior to crafting a brand identity designing marketing collateral and copywriting designing and developing a website as we often do we began this project with a comprehensive discovery phase this involved a review of queensland hydros contemporaries and competitive landscape consultation with a first nations advisor on theming and language and stakeholder workshops to clarify the brand personality purpose and objectives our deliverables included a brand name logo visual identity collateral key messaging and content for the website we kept the design fresh and engaging while accommodating the needs of the various stakeholders involved queensland hydro will be a vital component in reaching australias aspirational energy goals over the next few decades pumped hydro is at the centre of cleaning up queenslands energy and we were delighted to play a role in bringing queensland hydro to life '),(142258,'slug',0,1,' queensland hydro '),(142258,'title',0,1,' queensland hydro '),(142281,'email',0,1,' bruce varleyconnell net '),(142281,'firstname',0,1,' test '),(142281,'fullname',0,1,' test '),(142281,'lastname',0,1,''),(142281,'slug',0,1,''),(142281,'username',0,1,' test '),(142375,'field',164,1,' when it comes to behaviour change we know what success and lets face it failure looks like our successful work has seen countless queenslanders quit smoking influenced the behaviours of people experiencing and perpetrating domestic and family violence https newwordorder com au work dfv campaign shaped attitudes towards the covid 19 vaccination debate and encouraged safer transport and travel practice https newwordorder com au work department of transport and main roads the biggest thing weve learned from behaviour change campaigns is youre in it for the long haul people dont change their behaviour overnight especially behaviour around their big life moments it happens incrementally and although the process is long its a rewarding one a good long term behaviour change campaign is broken down into steps focusing on the giant leap of that moment in time we have been running medical mums https nwo staging nwo digital work medical mums as an annual campaign for brisbane north phn since 2016 each year the focus has shifted slightly but the core behaviour change message has remained steadfast what began with live action interviews of gp mums and an indigenous health nurse grew to include a medical dad in the third year and turned into a refreshingly different illustration with a diverse cast of characters in the fourth tackling myths and fear tactics head on in 2020 our messaging cut through covid 19 clutter and encouraged parents to continue their childrens vaccination schedules in spite of hesitancy and uncertainty around the covid 19 vaccine each year moved the conversation along a little further warranting a slightly different approach each time with behaviour change campaigns its not our job to move whole populations from 0 to 100 its to elicit in people the desire to change sustainably so they can lead themselves along the stages of change at their own pace we use nudge and switch models for our behaviour change campaigns first articulated by nobel prize winning behavioural economist richard thaler a nudge is an environmental modification that encourages people to make good decisions like the reminder your dentist sends you to schedule a dental check up nudges exponentially increase the likelihood of people making the behaviour change in that instance but it means they rely on your reminders for any ongoing change switches are simple activities or thought changers that encourage people to keep going with their determination to change allowing them to take responsibility for their behaviours metrics are a vital element of a behaviour change campaign you have to measure the influence youve had on behaviour to know if your campaign is working its just as important to track your metrics before you start the campaign as it is to track them after its complete your metrics will depend greatly on the behaviour itself i e if you want people to stop flushing junk down the toilet https nwo staging nwo digital work no 3 campaign measure how often toilets get clogged in the community if youre stuck these are some handy general measurements social media analytics to track engagements clicks on your website purchases of your products and services no matter what product you sell service you deliver or behaviour you change your audience is always going to be human beings which means the result will never be perfection perfect complete and consistent change is rarely achievable if thats your goal behaviour change campaigns arent going to feel rewarding at all but every step in the right direction is a win so keep your goals big but realistic and give people credit for the things they do achieve instead of focusing on where they fall short champion every change no matter how small champion your audience through each small step of the behaviour change process and celebrate your wins big and small learn to appreciate every bit of influence you have over helping people make better choices and youll find behaviour change campaigns are the most rewarding of all '),(142375,'slug',0,1,' behaviour change a long haul 2 '),(142375,'title',0,1,' behaviour change a long haul '),(142377,'field',164,1,' when it comes to behaviour change we know what success and lets face it failure looks like our successful work has seen countless queenslanders quit smoking influenced the behaviours of people experiencing and perpetrating domestic and family violence https newwordorder com au work dfv campaign shaped attitudes towards the covid 19 vaccination debate and encouraged safer transport and travel practice https newwordorder com au work department of transport and main roads the biggest thing weve learned from behaviour change campaigns is youre in it for the long haul people dont change their behaviour overnight especially behaviour around their big life moments it happens incrementally and although the process is long its a rewarding one a good long term behaviour change campaign is broken down into steps focusing on the giant leap of that moment in time we have been running medical mums https nwo staging nwo digital work medical mums as an annual campaign for brisbane north phn since 2016 each year the focus has shifted slightly but the core behaviour change message has remained steadfast what began with live action interviews of gp mums and an indigenous health nurse grew to include a medical dad in the third year and turned into a refreshingly different illustration with a diverse cast of characters in the fourth tackling myths and fear tactics head on in 2020 our messaging cut through covid 19 clutter and encouraged parents to continue their childrens vaccination schedules in spite of hesitancy and uncertainty around the covid 19 vaccine each year moved the conversation along a little further warranting a slightly different approach each time with behaviour change campaigns its not our job to move whole populations from 0 to 100 its to elicit in people the desire to change sustainably so they can lead themselves along the stages of change at their own pace we use nudge and switch models for our behaviour change campaigns first articulated by nobel prize winning behavioural economist richard thaler a nudge is an environmental modification that encourages people to make good decisions like the reminder your dentist sends you to schedule a dental check up nudges exponentially increase the likelihood of people making the behaviour change in that instance but it means they rely on your reminders for any ongoing change switches are simple activities or thought changers that encourage people to keep going with their determination to change allowing them to take responsibility for their behaviours metrics are a vital element of a behaviour change campaign you have to measure the influence youve had on behaviour to know if your campaign is working its just as important to track your metrics before you start the campaign as it is to track them after its complete your metrics will depend greatly on the behaviour itself i e if you want people to stop flushing junk down the toilet https nwo staging nwo digital work no 3 campaign measure how often toilets get clogged in the community if youre stuck these are some handy general measurements social media analytics to track engagements clicks on your website purchases of your products and services no matter what product you sell service you deliver or behaviour you change your audience is always going to be human beings which means the result will never be perfection perfect complete and consistent change is rarely achievable if thats your goal behaviour change campaigns arent going to feel rewarding at all but every step in the right direction is a win so keep your goals big but realistic and give people credit for the things they do achieve instead of focusing on where they fall short champion every change no matter how small champion your audience through each small step of the behaviour change process and celebrate your wins big and small learn to appreciate every bit of influence you have over helping people make better choices and youll find behaviour change campaigns are the most rewarding of all '),(142377,'slug',0,1,' behaviour change a long haul 2 '),(142377,'title',0,1,' behaviour change a long haul '),(142381,'extension',0,1,' jpg '),(142381,'filename',0,1,' ramsay carousels jpg '),(142381,'kind',0,1,' image '),(142381,'slug',0,1,''),(142381,'title',0,1,' ramsay carousels '),(142387,'field',164,1,' you probably already know your brand is more than just your logo its how you look and sound what you say and how you behave and its the story people hear or are told when they interact with any point of your business or organisation so yes brand is powerful but how specifically can your brand make or break your business outcomes quality is a great place to start because everybody values it even when they are price driven to do business with you means your customer is hoping or expecting youll live up to a quality expectation regardless of how much you cost your reliability and trustworthiness shine through in the quality of your branding its professional design messaging imagery and product and service delivery suggest a lot about the quality of your business you may not realise how much your brand says about you just like quality your brand communicates subtle cues on your character your way of working and whether you are quirky fun classy or expensive for example think about how much a restaurants brand reputation relies on subtle cues like the dining rooms ambience design of the menu or willingness to cater to dietary requirements like it or not customers subliminally build cues into an overall positive or negative perception of your brand and if your brand is giving off the wrong message it will damage your business by attracting the wrong people or repelling the right ones does your brand say what you do how many more customers could quickly understand your offering and start working with you if you made it easier to understand your product or service offering from even just a name and tagline and when you have sub brands good brand architecture helps people understand how it all fits together clears up confusion and makes it easier for customers to find what they want in your offering brand is not just for your customers your own people respond both consciously and subconsciously in many ways to your brand and draw a lot of meaning value and purpose from what your brand is about they can represent and deliver your brand experience you can develop an employer brand which is usually an extension of the main brand shape it to suit your inhouse story guide your culture and boost engagement ownership and recruitment in tight labour markets your customers might say you were wonderful in your presentation advertising or product delivery but who are you again being remembered by your experience isnt enough you need to be found and remembered by name whether or not youre advertising digitally its not actually all about the click urls still get keyed in manually especially from non digital advertising or other brand touchpoints and the right name must be easy to remember and type what makes you stand out from the competition every business needs to stand out even if that manifests differently for each looking unique showing the potential to offer something the others dont and being the specific solution to a customers needs it all helps to sell the business and while this sounds more like marketing brand is key to giving marketing a distinctive story to tell are you using any of the above to give your brand a competitive advantage if your competition is doing better at any or all of the above then youre giving them the advantage and will lose business to them conversely investing in brand will give you the advantage '),(142387,'slug',0,1,' behaviour change a long haul '),(142387,'title',0,1,' the ways brands make or break business outcomes '),(142436,'extension',0,1,' jpg '),(142436,'filename',0,1,' istock 157531192 jpg '),(142436,'kind',0,1,' image '),(142436,'slug',0,1,''),(142436,'title',0,1,' i stock 157531192 '),(142440,'extension',0,1,' jpg '),(142440,'filename',0,1,' istock 157531192 2022 09 20 005211 dufd jpg '),(142440,'kind',0,1,' image '),(142440,'slug',0,1,''),(142440,'title',0,1,' i stock 157531192 '),(142443,'extension',0,1,' jpg '),(142443,'filename',0,1,' istock 157531192 2022 09 20 005338 cntb jpg '),(142443,'kind',0,1,' image '),(142443,'slug',0,1,''),(142443,'title',0,1,' i stock 157531192 '),(142449,'extension',0,1,' jpg '),(142449,'filename',0,1,' istock 157531192 2022 09 20 005526 isig jpg '),(142449,'kind',0,1,' image '),(142449,'slug',0,1,''),(142449,'title',0,1,' i stock 157531192 '),(142451,'extension',0,1,' jpg '),(142451,'filename',0,1,' istock 157531192 2022 09 20 005553 qwkt jpg '),(142451,'kind',0,1,' image '),(142451,'slug',0,1,''),(142451,'title',0,1,' i stock 157531192 '),(142564,'extension',0,1,' jpg '),(142564,'filename',0,1,' untitled artwork 10 jpg '),(142564,'kind',0,1,' image '),(142564,'slug',0,1,''),(142564,'title',0,1,' untitled artwork 10 '),(142566,'extension',0,1,' jpg '),(142566,'filename',0,1,' untitled artwork 10 2022 09 20 032947 cwfz jpg '),(142566,'kind',0,1,' image '),(142566,'slug',0,1,''),(142566,'title',0,1,' untitled artwork 10 '),(142571,'extension',0,1,' jpg '),(142571,'filename',0,1,' meet marnie jpg '),(142571,'kind',0,1,' image '),(142571,'slug',0,1,''),(142571,'title',0,1,' meet marnie '),(142595,'extension',0,1,' jpg '),(142595,'filename',0,1,' boy meets universe 1 jpg '),(142595,'kind',0,1,' image '),(142595,'slug',0,1,''),(142595,'title',0,1,' boy meets universe 1 '),(142596,'extension',0,1,' jpg '),(142596,'filename',0,1,' bullet train book jpg '),(142596,'kind',0,1,' image '),(142596,'slug',0,1,''),(142596,'title',0,1,' bullet train book '),(142598,'extension',0,1,' jpg '),(142598,'filename',0,1,' stanley tucci jpg '),(142598,'kind',0,1,' image '),(142598,'slug',0,1,''),(142598,'title',0,1,' stanley tucci '),(142605,'extension',0,1,' jpg '),(142605,'filename',0,1,' meet kimi jpg '),(142605,'kind',0,1,' image '),(142605,'slug',0,1,''),(142605,'title',0,1,' meet kimi '),(142642,'slug',0,1,''),(142643,'slug',0,1,''),(142644,'slug',0,1,''),(142645,'slug',0,1,''),(142648,'extension',0,1,' jpg '),(142648,'filename',0,1,' hazel col 23 jpg '),(142648,'kind',0,1,' image '),(142648,'slug',0,1,''),(142648,'title',0,1,' nwo 200618 3030 e1551914831676 600x600 '),(142651,'extension',0,1,' jpg '),(142651,'filename',0,1,' 22 09 qld hydro website jpg '),(142651,'kind',0,1,' image '),(142651,'slug',0,1,''),(142651,'title',0,1,' 22 09 qld hydro website '),(142652,'extension',0,1,' jpg '),(142652,'filename',0,1,' 22 09 qld hydro website2 jpg '),(142652,'kind',0,1,' image '),(142652,'slug',0,1,''),(142652,'title',0,1,' 22 09 qld hydro website2 '),(142653,'extension',0,1,' jpg '),(142653,'filename',0,1,' 22 09 qld hydro website3 jpg '),(142653,'kind',0,1,' image '),(142653,'slug',0,1,''),(142653,'title',0,1,' 22 09 qld hydro website3 '),(142654,'extension',0,1,' jpg '),(142654,'filename',0,1,' 22 09 qld hydro website4 jpg '),(142654,'kind',0,1,' image '),(142654,'slug',0,1,''),(142654,'title',0,1,' 22 09 qld hydro website4 '),(142659,'extension',0,1,' jpg '),(142659,'filename',0,1,' 22 09 qld hydro website collat jpg '),(142659,'kind',0,1,' image '),(142659,'slug',0,1,''),(142659,'title',0,1,' 22 09 qld hydro website collat '),(142665,'extension',0,1,' jpg '),(142665,'filename',0,1,' 22 09 qld hydro website collat2 jpg '),(142665,'kind',0,1,' image '),(142665,'slug',0,1,''),(142665,'title',0,1,' 22 09 qld hydro website collat2 '),(142674,'extension',0,1,' jpg '),(142674,'filename',0,1,' untitled artwork 11 jpg '),(142674,'kind',0,1,' image '),(142674,'slug',0,1,''),(142674,'title',0,1,' untitled artwork 11 '),(142676,'field',164,1,' the rta needed to inform the public about rental reform changes coming into effect on 1 october 2022 with such a broad audience renters landlords and property managers the rta needed an explanatory tool that relayed the information in an easily digestible engaging and inclusive way a collection of animated explainer videos was the obvious choice the videos needed a friendly informative tone that connected with a vast range of people we broke the videos down into sections that addressed each of the three key audiences individually renters then landlords then property managers the audiences were represented by a diverse and inclusive suite of illustrated characters illustration was the real standout for this project our illustrative style helped us depict the emotion and shared experience of renting from all sides of the tenancy relationship the animation represented various age groups ethnicities and occupations the law changes are explained by friendly engaging voiceovers that guide the videos it was a pleasure to work with the team at rta to help inform queenslanders about the new changes to renting laws the rta has worked hard to make sure renting is fair for all and it was a joy to be part of bringing this to life '),(142676,'slug',0,1,' residential tenancies authority 2 '),(142676,'title',0,1,' residential tenancies authority '),(142702,'extension',0,1,' jpg '),(142702,'filename',0,1,' 22 09 qld hydro website 2022 10 10 055027 yuxp jpg '),(142702,'kind',0,1,' image '),(142702,'slug',0,1,''),(142702,'title',0,1,' 22 09 qld hydro website '),(142716,'email',0,1,' mike newwordorder com au '),(142716,'firstname',0,1,' mike '),(142716,'fullname',0,1,' mike ballantyne '),(142716,'lastname',0,1,' ballantyne '),(142716,'slug',0,1,''),(142716,'username',0,1,' mike '),(142717,'field',164,1,' advertising agency and client retainer agreements sometimes get a bad rap from both sides of the equation there can be a fear about the value factor clients might be concerned about outlaying a set amount and not seeing value delivered while agencies worry about over servicing over delivering and having to absorb costs the truth as always lies somewhere in the middle a good agency retainer agreement that is well scoped and structured will provide fair value to both parties along with other significant benefits here at new word order we operate on a retainer basis with a number of clients not all as other clients prefer the fee for project model but our experience with retainers has given us a good appreciation of why they work and how to avoid pitfalls lets look at the benefits of an agency retainer agreement supplier relationships built over time offer incredible advantages for your business and add to your bottom line when your agency works constantly with you and becomes familiar with your tone style and business objectives youll see huge efficiencies and autonomy that save you time and money agencies on the whole are very good at diving into your business and learning intimate details about your brand business operations objectives and your sector as whole this is accentuated when there is a retainer in place as the commitment goes way beyond a specific project needs when you operate on a project basis you may only be afforded certain service functions to fulfil that project e g the digital team for a website build but when youre working under a retainer arrangement all of the agencys services are available to you this could include strategy branding copywriting design digital pr media and any other functions or expertise the agency houses few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it there are always jobs on the go but on a retainer your work is prioritised so quick turnarounds can be achieved if required our agreement with retainer clients is that their work happens when it needs to happen so they jump the queue whenever necessary for clients the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency the no surprise invoices guarantee is worth the price of admission usually retainers also mean lower hourly rates than the rack rates as agencies know what income is being delivered and can resource accordingly a normal part of our retainer agreements is for regular reporting of how hours and services are being spent in any given month so clients remain fully informed at all times never will you get to the end of the month and wonder what the agency has been doing for your investment retainer reconciliations are standard practice long term relationships provide the stability required for agencies to focus more clearly on business outcomes rather than project deliverables under a retainer the relationship is more likely to shift from being transactional and project driven to strategic rather than just being project responsive your agency can adopt a proactive approach to your marketing strategy and cultivate more creative growth opportunities it also allows you to use your retained agency across all your needs so they can holistically contribute to the success of your business this is more efficient than using multiple agencies for different projects as no single agency is then responsible for overall strategy measurement and achievement of marketing goals dont get caught up in the $10 000 figure retainer figures are mostly determined by the clients marketing budget and your needs so whether you need to halve it double it quarter it or triple it it doesnt matter we just want to provide a guide on what you can expect from a $10 000 monthly retainer budget at new word order 12 hours a month 18 hours a month 4 hours a month 6 hours a month 16 hours a month compare this to the cost of employing a marketing manager and contracting an agency to work on ad hoc projects and the value is plain to see want to know more call us for a confidential chat about retainers or other ways of working with new word order '),(142717,'slug',0,1,' what agency retainer gets you '),(142717,'title',0,1,' what a $10 000 per month ad agency retainer gets you '),(142722,'field',164,1,' you probably already know your brand is more than just your logo its how you look and sound what you say and how you behave and its the story people hear or are told when they interact with any point of your business or organisation so yes brand is powerful but how specifically can your brand make or break your business quality is a great place to start because everybody values it even when they are price driven to do business with you means your customer is hoping or expecting youll live up to a quality expectation regardless of how much you cost your reliability and trustworthiness shine through in the quality of your branding its professional design messaging imagery and product and service delivery suggest a lot about the quality of your business you may not realise how much your brand says about you just like quality your brand communicates subtle cues on your character your way of working and whether you are quirky fun classy or expensive for example think about how much a restaurants brand reputation relies on subtle cues like the dining rooms ambiance menu design or willingness to cater to dietary requirements like it or not customers subliminally build cues into an overall positive or negative perception of your brand and if your brand is giving off the wrong message it will damage your business by attracting the wrong people or repelling the right ones does your brand say what you do how many more customers could quickly understand your offering and start working with you if you made it easier to understand your product or service offering from even just a name and tagline and when you have sub brands good brand architecture helps people understand how it all fits together clears up confusion and makes it easier for customers to find what they want in your offering brand is not just for your customers your own people respond both consciously and subconsciously in many ways to your brand and draw a lot of meaning value and purpose from what your brand is about they can represent and deliver your brand experience you can develop an employer brand which is usually an extension of the main brand shape it to suit your inhouse story guide your culture and boost engagement ownership and recruitment in tight labour markets how many times have you enjoyed a tv commercial only to forget what brand was advertising bringing a brand experience isnt enough you need to be found and remembered by name whether or not youre advertising digitally its not actually all about the click urls still get keyed in manually especially from non digital advertising or other brand touchpoints and the right name must be easy to remember and type what makes you stand out from your competition every business needs to stand out even if that manifests differently for each looking unique showing the potential to offer something the others dont and being the specific solution to a customers needs it all helps to sell the business and while this sounds more like marketing brand is key to giving marketing a distinctive story to tell are you using any of the above to give your brand a competitive advantage if your competition is doing better at any or all of the above then youre giving them the advantage and will lose business to them conversely investing in brand will give you the edge never forget even if you dont see anything wrong with your brand your staff and customers might have a different perspective getting an unfiltered opinion from them could help you make powerful changes to your brand and in turn your business '),(142722,'slug',0,1,' the ways brands make or break business outcomes 2 2 '),(142722,'title',0,1,' the ways brands make or break businesses '),(142751,'field',164,1,' advertising agency and client retainer agreements sometimes get a bad rap from both sides of the equation there can be a fear about the value factor clients might be concerned about outlaying a set amount and not seeing value delivered while agencies worry about over servicing over delivering and having to absorb costs the truth as always lies somewhere in the middle a good agency retainer agreement that is well scoped and structured will provide fair value to both parties along with other significant benefits here at new word order we operate on a retainer basis with a number of clients not all as other clients prefer the fee for project model but our experience with retainers has given us a good appreciation of why they work and how to avoid pitfalls lets look at the benefits of an agency retainer agreement supplier relationships built over time offer incredible advantages for your business and add to your bottom line when your agency works constantly with you and becomes familiar with your tone style and business objectives youll see huge efficiencies and autonomy that save you time and money agencies on the whole are very good at diving into your business and learning intimate details about your brand business operations objectives and your sector as whole this is accentuated when there is a retainer in place as the commitment goes way beyond a specific project needs when you operate on a project basis you may only be afforded certain service functions to fulfil that project e g the digital team for a website build but when youre working under a retainer arrangement all of the agencys services are available to you this could include strategy branding copywriting design digital pr media and any other functions or expertise the agency houses few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it there are always jobs on the go but on a retainer your work is prioritised so quick turnarounds can be achieved if required our agreement with retainer clients is that their work happens when it needs to happen so they jump the queue whenever necessary for clients the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency the no surprise invoices guarantee is worth the price of admission usually retainers also mean lower hourly rates than the rack rates as agencies know what income is being delivered and can resource accordingly a normal part of our retainer agreements is for regular reporting of how hours and services are being spent in any given month so clients remain fully informed at all times never will you get to the end of the month and wonder what the agency has been doing for your investment retainer reconciliations are standard practice long term relationships provide the stability required for agencies to focus more clearly on business outcomes rather than project deliverables under a retainer the relationship is more likely to shift from being transactional and project driven to strategic rather than just being project responsive your agency can adopt a proactive approach to your marketing strategy and cultivate more creative growth opportunities it also allows you to use your retained agency across all your needs so they can holistically contribute to the success of your business this is more efficient than using multiple agencies for different projects as no single agency is then responsible for overall strategy measurement and achievement of marketing goals dont get caught up in the $10 000 figure retainer figures are mostly determined by the clients marketing budget and your needs so whether you need to halve it double it quarter it or triple it it doesnt matter we just want to provide a guide on what you can expect from a $10 000 monthly retainer budget at new word order 12 hours a month 18 hours a month 4 hours a month 6 hours a month 16 hours a month compare this to the cost of employing a marketing manager and contracting an agency to work on ad hoc projects and the value is plain to see want to know more call us for a confidential chat about retainers or other ways of working with new word order '),(142751,'slug',0,1,' what agency retainer gets you '),(142751,'title',0,1,' what a $10 000 per month ad agency retainer gets you '),(142754,'field',164,1,' advertising agency and client retainer agreements sometimes get a bad rap from both sides of the equation there can be a fear about the value factor clients might be concerned about outlaying a set amount and not seeing value delivered while agencies worry about over servicing over delivering and having to absorb costs the truth as always lies somewhere in the middle a good agency retainer agreement that is well scoped and structured will provide fair value to both parties along with other significant benefits here at new word order we operate on a retainer basis with a number of clients not all as other clients prefer the fee for project model but our experience with retainers has given us a good appreciation of why they work and how to avoid pitfalls lets look at the benefits of an agency retainer agreement supplier relationships built over time offer incredible advantages for your business and add to your bottom line when your agency works constantly with you and becomes familiar with your tone style and business objectives youll see huge efficiencies and autonomy that save you time and money agencies on the whole are very good at diving into your business and learning intimate details about your brand business operations objectives and your sector as whole this is accentuated when there is a retainer in place as the commitment goes way beyond a specific project needs when you operate on a project basis you may only be afforded certain service functions to fulfil that project e g the digital team for a website build but when youre working under a retainer arrangement all of the agencys services are available to you this could include strategy branding copywriting design digital pr media and any other functions or expertise the agency houses few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it there are always jobs on the go but on a retainer your work is prioritised so quick turnarounds can be achieved if required our agreement with retainer clients is that their work happens when it needs to happen so they jump the queue whenever necessary for clients the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency the no surprise invoices guarantee is worth the price of admission usually retainers also mean lower hourly rates than the rack rates as agencies know what income is being delivered and can resource accordingly a normal part of our retainer agreements is for regular reporting of how hours and services are being spent in any given month so clients remain fully informed at all times never will you get to the end of the month and wonder what the agency has been doing for your investment retainer reconciliations are standard practice long term relationships provide the stability required for agencies to focus more clearly on business outcomes rather than project deliverables under a retainer the relationship is more likely to shift from being transactional and project driven to strategic rather than just being project responsive your agency can adopt a proactive approach to your marketing strategy and cultivate more creative growth opportunities it also allows you to use your retained agency across all your needs so they can holistically contribute to the success of your business this is more efficient than using multiple agencies for different projects as no single agency is then responsible for overall strategy measurement and achievement of marketing goals dont get caught up in the $10 000 figure retainer figures are mostly determined by the clients marketing budget and your needs so whether you need to halve it double it quarter it or triple it it doesnt matter we just want to provide a guide on what you can expect from a $10 000 monthly retainer budget at new word order 12 hours a month 18 hours a month 4 hours a month 6 hours a month 16 hours a month compare this to the cost of employing a marketing manager and contracting an agency to work on ad hoc projects and the value is plain to see want to know more call us for a confidential chat about retainers or other ways of working with new word order '),(142754,'slug',0,1,' what agency retainer gets you '),(142754,'title',0,1,' what a $10 000 per month ad agency retainer gets you '),(142755,'field',164,1,' to help slow the spread of covid 19 queenslanders are spending more time at home but home isnt always a safe place everyone deserves to feel safe domestic and family violence is never acceptable help and support are available this is the campaign message the queensland government commissioned us to develop as the impact of covid 19 rippled across our state we started the project by researching dfv campaigns in australia and around the world our diverse target market included adult queenslanders 18 who are affected by domestic and family violence people experiencing domestic and family violence people who become aware of domestic and family violence occurring young queenslanders 13 17 years old who may be affected by domestic and family violence in their household rather than describe exactly what dfv might look like the scripts and campaign advertisements echo the thoughts and feelings of those experiencing or observing dfv the copy style is concise informal and written to an individual dfv is complex and often hard to identify we unpacked the different dimensions of dfv and always pointed the reader or viewer to help and support our messages were targeted to a diverse queensland audience we aimed to capture the human experience and emotions of dfv through the voice and style of the copy our creative team completed an environmental scan to develop three design concepts with strategic choices in colours symbols typography and iconography the icons are simple and symbolic we were careful to avoid using the human figure or gender specific shapes to symbolise violent or threatening behaviours instead our goal was to capture the far reaching effect of domestic violence in the home and family through clean and minimal iconography colours and shapes we used brand colours strategically ensuring they were striking but not aggressive or alarming wherever possible we avoided dark colours and shadows when directing the animation style we wanted to convey the key messages of the campaign clearly and quickly the morphing animation style is eye catching and interesting the morphing shapes also efficiently unpack important messages to the viewer complementing and supporting the messages in the video voiceover after the success of our 2020 launch we rolled out a new iteration in 2021 that focused more on the non physical forms of domestic and family violence this includes behaviour around controlling or monitoring finances technology and social interactions our goal to raise awareness and understanding of these forms of abuse and communicate the seriousness of these behaviours work of this kind speaks straight to our purpose as an agency to make a meaningful impact to peoples lives our team is proud to have been involved supporting families in our local community '),(142755,'slug',0,1,' dfv campaign '),(142755,'title',0,1,' domestic and family violence '),(142756,'field',164,1,' in 2015 market research and immunisation rates across brisbane north phns catchment were showing the anti vax movement was taking hold while parents from lower socio economic backgrounds were responding to the australian governments no jab no pay rules those not using daycare including many from among the wealthier suburbs were holding their ground we determined from research that parents would respond to their gps opinion and developed a behaviour change campaign to encourage conversations between parents and medical professionals around immunisation and overcome objections to it we harnessed the gp medical voice and added extra credibility by finding medical professionals who were also parents under the heading of medical mums we found two gps and one indigenous health nurse to become the faces and voice of the campaign each discussed hot topics as well as the benefits of immunisation drawing on their own beliefs and practices as parents as well as their medical training medical mums was launched during immunisation week the creative was still fresh and effective for the target group and we ran the campaign again we added stuart our honorary medical dad it was time to mix up the messaging and creative so we developed a vaccination myth busting video featuring illustration a move away from the previous live action ads with covid 19 there was new vaccination messaging clutter to cut through we encouraged our market to keep up to date with their routine vaccinations funding was initially approved for five years but our campaign has been so successful the phn has been provided with funding for an additional year we will launch a new iteration in the coming months we launched the campaign in immunisation week in 2016 and have revised it for relaunch every year since results showed immunisation levels increased after the campaign each year and our has client received extensive positive feedback including from the queensland minister for health '),(142756,'slug',0,1,' medical mums '),(142756,'title',0,1,' medical mums '),(142764,'extension',0,1,' jpg '),(142764,'filename',0,1,' losing face jpg '),(142764,'kind',0,1,' image '),(142764,'slug',0,1,''),(142764,'title',0,1,' losing face '),(142775,'extension',0,1,' jpg '),(142775,'filename',0,1,' 22 10 retainer image 1 1 jpg '),(142775,'kind',0,1,' image '),(142775,'slug',0,1,''),(142775,'title',0,1,' 22 10 retainer image 1 1 '),(142776,'extension',0,1,' jpg '),(142776,'filename',0,1,' 22 10 retainer image 1 2 jpg '),(142776,'kind',0,1,' image '),(142776,'slug',0,1,''),(142776,'title',0,1,' 22 10 retainer image 1 2 '),(142777,'extension',0,1,' jpg '),(142777,'filename',0,1,' 22 10 retainer image 1 12 jpg '),(142777,'kind',0,1,' image '),(142777,'slug',0,1,''),(142777,'title',0,1,' 22 10 retainer image 1 12 '),(142779,'field',164,1,' advertising agency and client retainer agreements sometimes get a bad rap from both sides of the equation there can be a fear about the value factor clients might be concerned about outlaying a set amount and not seeing value delivered while agencies worry about over servicing over delivering and having to absorb costs the truth as always lies somewhere in the middle a good agency retainer agreement that is well scoped and structured will provide fair value to both parties along with other significant benefits here at new word order we operate on a retainer basis with a number of clients not all as other clients prefer the fee for project model but our experience with retainers has given us a good appreciation of why they work and how to avoid pitfalls lets look at the benefits of an agency retainer agreement supplier relationships built over time offer incredible advantages for your business and add to your bottom line when your agency works constantly with you and becomes familiar with your tone style and business objectives youll see huge efficiencies and autonomy that save you time and money agencies on the whole are very good at diving into your business and learning intimate details about your brand business operations objectives and your sector as whole this is accentuated when there is a retainer in place as the commitment goes way beyond a specific project needs when you operate on a project basis you may only be afforded certain service functions to fulfil that project e g the digital team for a website build but when youre working under a retainer arrangement all of the agencys services are available to you this could include strategy branding copywriting design digital pr media and any other functions or expertise the agency houses few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it there are always jobs on the go but on a retainer your work is prioritised so quick turnarounds can be achieved if required our agreement with retainer clients is that their work happens when it needs to happen so they jump the queue whenever necessary for clients the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency the no surprise invoices guarantee is worth the price of admission usually retainers also mean lower hourly rates than the rack rates as agencies know what income is being delivered and can resource accordingly a normal part of our retainer agreements is for regular reporting of how hours and services are being spent in any given month so clients remain fully informed at all times never will you get to the end of the month and wonder what the agency has been doing for your investment retainer reconciliations are standard practice long term relationships provide the stability required for agencies to focus more clearly on business outcomes rather than project deliverables under a retainer the relationship is more likely to shift from being transactional and project driven to strategic rather than just being project responsive your agency can adopt a proactive approach to your marketing strategy and cultivate more creative growth opportunities it also allows you to use your retained agency across all your needs so they can holistically contribute to the success of your business this is more efficient than using multiple agencies for different projects as no single agency is then responsible for overall strategy measurement and achievement of marketing goals dont get caught up in the $10 000 figure retainer figures are mostly determined by the clients marketing budget and your needs so whether you need to halve it double it quarter it or triple it it doesnt matter we just want to provide a guide on what you can expect from a $10 000 monthly retainer budget at new word order 12 hours a month 18 hours a month 4 hours a month 6 hours a month 16 hours a month compare this to the cost of employing a marketing manager and contracting an agency to work on ad hoc projects and the value is plain to see want to know more call us for a confidential chat about retainers or other ways of working with new word order '),(142779,'slug',0,1,' what agency retainer gets you '),(142779,'title',0,1,' what a $10 000 per month ad agency retainer gets you '),(142789,'field',164,1,' vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor nullam id dolor id nibh ultricies vehicula ut id elit curabitur blandit tempus porttitor donec id elit non mi porta gravida at eget metus cras justo odio dapibus ac facilisis in egestas eget quam '),(142789,'slug',0,1,' careers '),(142789,'title',0,1,' careers '),(142801,'field',164,1,' we proudly worked with queensland aboriginal and islander health council qaihc to get this campaign and website out in the world in record time qaihc is a leadership and policy organisation representing all aboriginal and torres strait islander community controlled health organisations atsiccho in queensland at both a state and national level at the core is qaihcs vision is to eliminate the disparities in health and wellbeing experienced by aboriginal and torres strait islander peoples in queensland the make the choice covid 19 vaccine communications campaign was collaboration of qaihc queensland health the institute of urban indigenous health and new word order we designed and developed a simple website to be a trusted source of information pertaining to the covid 19 vaccination specifically geared towards aboriginal and torres strait islander peoples makethechoice com au https www makethechoice com au is all about promoting self determination by providing the right information to the right people at the right time communities know what is best for them '),(142801,'slug',0,1,' queensland aboriginal and islander health council '),(142801,'title',0,1,' queensland aboriginal and islander health council '),(142802,'extension',0,1,' jpg '),(142802,'filename',0,1,' 21 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13 header jpg '),(142831,'kind',0,1,' image '),(142831,'slug',0,1,''),(142831,'title',0,1,' 22 10 custom illo blog 1 13 header '),(142833,'field',164,1,' one of the key challenges for olgr is managing the dual roles of being the industry regulator and minimising harm along with responsibilities for promoting the growth and development of the liquor and gaming industry from a strategic communication perspective this added extra complexity to requirements for stakeholder engagement new word order was able to provide insightful analysis to help communicate the strategy in a clearer fashion connecting organisational objectives with customer benefits the strategy behind the campaign centred on heightening the value of the relationship and partnership between olgr and their industry stakeholders creating a stronger sense of community and collaboration was the platform used to inform and shape the campaign we worked closely with the client team and industry stakeholders to articulate the goals of linking safe and responsible liquor and gaming environments and minimising harm with a vibrant industry future the creative challenge revolved around communicating a long term governmental strategy while avoiding bureaucratic overreach fresh language and design were the tools used to create informational cut through and connect with the target audiences language and copy was simplified and made more direct a colourful and freeform visual design concept not traditionally associated with government work was used to signal a fresh start this visual approach was dynamically used across video animations presentation materials documentation and more pubs clubs and liquor and gaming licensees can be a tough crowd to impress but this campaign has resonated strongly due to its use of simple and clear messaging and innovative visual look the primary goals of education and information is an ongoing process but the campaign has launched strongly '),(142833,'slug',0,1,' department of justice and attorney general '),(142833,'title',0,1,' department of justice and attorney general '),(142834,'extension',0,1,' jpg '),(142834,'filename',0,1,' 22 10 olgr website 1 1 jpg '),(142834,'kind',0,1,' image '),(142834,'slug',0,1,''),(142834,'title',0,1,' 22 10 olgr website 1 1 '),(142835,'extension',0,1,' jpg '),(142835,'filename',0,1,' 22 10 olgr website 1 12 jpg '),(142835,'kind',0,1,' image '),(142835,'slug',0,1,''),(142835,'title',0,1,' 22 10 olgr website 1 12 '),(142836,'extension',0,1,' jpg '),(142836,'filename',0,1,' 22 10 olgr website 1 13 jpg '),(142836,'kind',0,1,' image '),(142836,'slug',0,1,''),(142836,'title',0,1,' 22 10 olgr website 1 13 '),(142837,'extension',0,1,' jpg '),(142837,'filename',0,1,' 22 10 olgr website 1 14 jpg '),(142837,'kind',0,1,' image '),(142837,'slug',0,1,''),(142837,'title',0,1,' 22 10 olgr website 1 14 '),(142838,'extension',0,1,' jpg '),(142838,'filename',0,1,' 22 10 olgr website 1 1 global jpg '),(142838,'kind',0,1,' image '),(142838,'slug',0,1,''),(142838,'title',0,1,' 22 10 olgr website 1 1 global '),(142840,'field',164,1,' one of the key challenges for olgr is managing the dual roles of being the industry regulator and minimising harm along with responsibilities for promoting the growth and development of the liquor and gaming industry from a strategic communication perspective this added extra complexity to requirements for stakeholder engagement new word order was able to provide insightful analysis to help communicate the strategy in a clearer fashion connecting organisational objectives with customer benefits the strategy behind the campaign centred on heightening the value of the relationship and partnership between olgr and their industry stakeholders creating a stronger sense of community and collaboration was the platform used to inform and shape the campaign we worked closely with the client team and industry stakeholders to articulate the goals of linking safe and responsible liquor and gaming environments and minimising harm with a vibrant industry future the creative challenge revolved around communicating a long term governmental strategy while avoiding bureaucratic overreach fresh language and design were the tools used to create informational cut through and connect with the target audiences language and copy was simplified and made more direct a colourful and freeform visual design concept not traditionally associated with government work was used to signal a fresh start this visual approach was dynamically used across video animations presentation materials documentation and more pubs clubs and liquor and gaming licensees can be a tough crowd to impress but this campaign has resonated strongly due to its use of simple and clear messaging and innovative visual look the primary goals of education and information is an ongoing process but the campaign has launched strongly '),(142840,'slug',0,1,' department of justice and attorney general '),(142840,'title',0,1,' the office of liquor and gaming regulation '),(142847,'field',164,1,' you have multiple accountabilities staring long and hard at you before youve even had your morning coffee the days of set and forget media plans generous marketing budgets and long lunches with your creative agency peeps are long gone the pain points of cmos are often remarkably similar across different industries and sectors as an agency who works closely with many cmos in diverse fields from healthcare to industrial lubricants we witness first hand the many modern pressures of commercial marketing there are strategic plans to deliver performance metrics to be measured and roi to be rationalised diamonds form under pressure sure youre in the hot seat but we just applaud the fact you have a seat at the big table professional marketers havet always been welcome in the c suite but in recent times the importance and relevance of marketing as a function of business success has been elevated yes that does come with an bigger set of expectations and pressures but thas why were here to help when your standard tuesday morning involves planning and strategising around things like revenue growth market share user experience and brand performance having an agency that is built for speed and delivery is a distinct advantage often our job is to help cmos turn their board exec approved long term strategies into actionable short term tactics after all whas the point of having marketing ammunition if you dot have the secret weapon to fire it we are your secret weapon part of our value to cmos is bringing a level of experience and skillset that ist readily available within your internal team or managing projects that just aret suitable for your big agency of record as pressures and performance metrics come to bear you want to rely on an agency who can be responsive and proactive as required people who can turn around projects quickly and efficiently marketing specialists who understand how lead generation and revenue growth is a daily challenge not a one off campaign fear not cmos we dot just feel your pain we share it and it makes us all the more committed and determined to find innovative and fit for purpose solutions for your business find out more about how we add a secret weapon to your agency roster by downloading a short guide here '),(142847,'slug',0,1,' the world of modern marketing '),(142847,'title',0,1,' the world of modern marketing '),(142868,'extension',0,1,' png '),(142868,'filename',0,1,' nwo email christmas 22 png '),(142868,'kind',0,1,' image '),(142868,'slug',0,1,''),(142868,'title',0,1,' nwo email christmas 22 '),(142869,'extension',0,1,' png '),(142869,'filename',0,1,' nwo email christmas 22 1 png '),(142869,'kind',0,1,' image '),(142869,'slug',0,1,''),(142869,'title',0,1,' nwo email christmas 22 1 '),(142874,'extension',0,1,' jpg '),(142874,'filename',0,1,' mike col 23 jpg '),(142874,'kind',0,1,' image '),(142874,'slug',0,1,''),(142874,'title',0,1,' mike '),(142875,'field',164,1,' a grassroots program with huge potential to grow significantly vitalway needed help with maturing their brand identity and better defining their market positioning while they relied on a strong reputation and substantial impact their varying services weret well understood by their market we went straight to the source their stakeholders through interviews we were able to shape a picture of the wider market while we were unable to speak directly with vitalways at risk youth participants for privacy reasons we learned from others who use and refer to vitalways program alongside our customer insights we engaged in desktop research to learn about competitors and contemporary services in vitalways market space our deeper understanding of the perceptions and realities of vitalways industry guided us in writing a brand narrative for vitalway that truly reflected their unique positioning these insights contributed not only to their brand strategy but also their business strategy aligning these two pieces to ensure the vitalway brand always works towards the organisatios business goals a powerful purpose requires a visual identity that holds the brand with certainty and conviction being mindful of the humans vitalway serves we developed a visual system that pays respect to the companys past and paints a clear image of a bright future vitalway helps at risk teenagers to change their futures realigning these teenagers with their values and emotions allows them to thrive amidst challenging circumstances in a way they often dot believe could be possible at new word order our purpose is to make a meaningful difference to peoples lives this project is yet another example of how we help brands to reach more people with their life changing services '),(142875,'slug',0,1,' vitalway '),(142875,'title',0,1,' vitalway '),(142876,'extension',0,1,' jpg '),(142876,'filename',0,1,' 22 11 modern marketing blog image 1 12 jpg '),(142876,'kind',0,1,' image 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with a difference in order to educate the market on when a bridging loan might be required and then provide differentiation for funding it became abundantly clear the campaign required a creative and catchy hook to drive interest and memorability the strategic solution was to centre on a theme of build a bridge this theme was seen to be positive and proactive with language that borrowed from colloquial usage and even had humorous undertones strategically it provided a strong platform and foundation to work on creatively and talk to the target audience in a very authentic way the creative development process as it always should started with a strong consideration of the target audience knowing that a lot of the target market were parents we decided to let the innocent wisdom of children shine through by delivering the build a bridge solution children can turn the complex into simple through thought and action which is exactly what we showed in this campaign the drawing of a bridge from one home to another which created a visual hook the viewer is drawn in by the surprising nature of the child explaining the product in just a few words and then left with a smile as she demonstrates it in permanent marker the first rule of advertising is to get noticed which this campaign achieves by not looking like a bank or finance ad the impact of the campaign is created through pure relevancy showing real family people in real situations the messaging is loud and clear and helped to educate the market on the nature of short term bridging loan options and drive traffic to the funding site '),(142901,'slug',0,1,' funding '),(142901,'title',0,1,' funding '),(142911,'extension',0,1,' jpg '),(142911,'filename',0,1,' 163a4511 jpg '),(142911,'kind',0,1,' image '),(142911,'slug',0,1,''),(142911,'title',0,1,' 163 a4511 '),