[{"type":"vizyBlock","attrs":{"id":"vizy-block-MJwz0wrwkL","enabled":true,"collapsed":false,"values":{"type":"type-xgBpfxj8HD","content":{"fields":{"images":["142653","142652","142651"]}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-RCifzof72P","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"new1":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":"Challenge","headingColour":"text-black","headingSize":"text-5xl"}},"new2":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"The Queensland Government needed to establish a subsidiary entity to carry the planning and transmission connection work for potential pumped hydro projects across Queensland. Our creation of the brand for Queensland Hydro involved extensive discovery prior to crafting a brand identity, designing marketing collateral, and copywriting, designing and developing a website.","textSize":"text-base","textColour":"text-black"}}},"buttons":[],"sectionTitle":null}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-Fdid0P67Ag","enabled":true,"collapsed":false,"values":{"type":"type-WIIM7FjPXS","content":{"fields":{"images":["142654"],"mediaAlignment":"Left","textBuilder":{"new1":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":"STRATEGY","headingColour":"text-black","headingSize":"text-5xl"}},"new2":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"As we often do, we began this project with a comprehensive discovery phase. This involved a review of Queensland Hydro’s contemporaries and competitive landscape, consultation with a First Nations advisor on theming and language, and stakeholder workshops to clarify the brand personality, purpose and objectives.","textSize":"text-base","textColour":"text-black"}}}}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-5o9yXWhZxU","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"new1":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":"Creative","headingColour":"text-black","headingSize":"text-5xl"}},"new2":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"Our deliverables included a brand name, logo, visual identity, collateral, key messaging and content for the website. We kept the design fresh and engaging, while accommodating the needs of the various stakeholders involved.","textSize":"text-base","textColour":"text-black"}}},"buttons":[],"sectionTitle":null}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-JvkuSRS5qb","enabled":true,"collapsed":false,"values":{"type":"type-xgBpfxj8HD","content":{"fields":{"images":["142665"]}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-fjwEEvmBHp","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"new1":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":"Impact","headingColour":"text-black","headingSize":"text-5xl"}},"new2":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"Queensland Hydro will be a vital component in reaching Australia’s aspirational energy goals over the next few decades. Pumped hydro is at the centre of cleaning up Queensland’s energy, and we were delighted to play a role in bringing Queensland Hydro to life.","textSize":"text-base","textColour":"text-black"}}},"buttons":[],"sectionTitle":null}}}}}]