(137858,141614,1,'Brisbane North PHN','2022-07-07 02:20:26','2022-07-07 02:20:26','a7a7244e-96d1-43b0-a2b9-d282c5a978af',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator',NULL,NULL,'Ageing can be overwhelming, especially with a dementia diagnosis. There are so many big life decisions to make, services to navigate and logistics to plan. Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support. Additionally, it’s a resource that helps healthcare professionals coordinate care for their patients and provide them with quality resources.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TBzFA0UCIO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141596\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cYowRU3xxP\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Brisbane North PHN asked us to write, design and develop a navigator website that doubles as a one-stop-shop of resources, information and services that promote healthy ageing in the Brisbane North and Moreton Bay region. 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This project fulfils community needs around healthy ageing in a way that really excited the stakeholders who were involved in the project. 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We hired a few more folks, made a few more connections, and slowly but surely became the strategic creative powerhouse our clients know and love us for today.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":\"Our name\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Creative and strategy agency | About us','For 20 years we have helped businesses, organisations and governments to solve problems, unlock potential and connect with people to inspire action.','strategy, brand, campaign, behaviour change, engagement, digital, video, content',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(137864,141625,1,'Are customers giving up on your website?','2022-07-11 01:48:54','2022-07-11 01:48:54','f89e0b98-d8ce-43b1-be86-e90b6f3b398a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gahB36q3Yd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We’ve all been to websites where trying to make a simple purchase can end in frustration with an impossible-to-navigate website, or, worse for the organisation, to us turning to a competitor. Good web design translates to successful conversions, and all of that is dependent on the user experience.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A great new infographic has found that we’ll give a website a minute to display what we’re looking for before we give up. Some types of sites are better than others in delivering what we’re after – especially hotel booking sites.\\n\\nThe two biggest complaints about web sites, according to the research, include that there is ‘too much going on’ and also ‘not enough information’, which we can take to mean that many sites drone on and on… but don’t really say much.\\n\\nUsers also complain – across all age groups and online skills – that text is too small and that navigation is difficult on the sites they give up on. Thirty-five per cent of users fail to complete simple tasks on the average website.\\n\\nLet’s improve those stats, shall we? Here’s a plan.\\n\\n##### **1. Design from the user’s perspective, not your own**\\n\\nWe know your company is the greatest thing since Google and you can’t wait to tell everyone all about where it began, who works there and the details of your offering. But the truth is that a user just wants to get to the point, and their interests should override yours. Usability is key. Show them what they’re looking for, and don’t make them search for it. That doesn’t mean sacrificing look and feel for too much simplicity, it just means focusing the layout and design on the search.\\n\\n##### **2. Create a navigation path**\\n\\nIf the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. Use tabs and sub-pages for different categories, and make it logical.\\n\\n##### **3. Content is everything**\\n\\nContent is the most important element of your site, really – and it needs to fit the logical and structured navigation. You’ll want to include keywords, page titles, meta tags, and headings for search engine optimisation. As we’ve previously discussed in our Writing for (readable) web article, there are some hallmarks we use when writing web copy for our clients:\\n\\n- short, effective sentences (say the same information with less)\\n- sub-headings and headings containing keywords\\n- everyday words the average reader can easily understand (plain English)\\n- informal voice\\n- common language conventions\\n- direct language\\n- active tense\\n- consistent, logical structuring of information.\\n\\n##### **4. Speed it up and make it simple**\\n\\nLet’s face it, we’re a busy bunch, and a reminder of the old days of dial-up – waiting for your site to load – is going to test the patience of even the most loyal visitor. In fact, many visitors will start to abandon a website after just a few seconds of loading time. Most of that time is the result of design decisions, so simplify some of the fancy effects.\\n\\nWe love web design and working with you on the best and most creative way to present your business. Starting with a structure that appeals to your audience, then adding in some clever design and copy, ensures that your site will be a success. Talk to us about it today.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(137866,141627,1,'Contact ','2022-07-12 00:09:35','2022-07-12 00:09:35','8574fe14-3162-42d5-99f1-9a0a86ad55a6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dJRNyHHzcn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-black\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Contact us\",\"headingColour\":\"text-white\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Like what you see? 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us','2022-07-26 00:27:53','2022-07-26 00:27:53','ee054ce1-4f70-4567-aeee-21ad544011df',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AIq0spRzjX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Uncross your fingers.\",\"headingColour\":\"text-white\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Let out that breath you’ve been 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When we find ourselves reliving our glory days through social sport or using our house reno as a creative and active outlet—sometimes it can be at the risk of our safety. Ramsay Health Care knows accidents happen, and they asked us to help them showcase how their holistic orthopaedic care services get Weekend Warriors back on their feet.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141736\",\"141670\",\"141671\",\"141672\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Ramsay Health Care asked us to help develop a campaign to promote their orthopaedic services across their network of hospitals. 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The social sports star who pushes themself to go for that bicycle kick or elaborate jump pass. The reno kings and queens who love Bunnings outings and would never pay someone else to do work around the house that they could do themselves.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s an ocean of campaigns out there from medical brands that all look the same—clinical and serious. 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There are some hallmarks we use when writing web copy for our clients:\\n\\n-\\tKeep it concise\\n-\\tRound out sub-headings and headings with keywords\\n-\\tUse plain English and an informal voice\\n-\\tStick to common language conventions\\n-\\tBe direct and use active tense\\n-\\tStructure your information consistently and logically\\n-\\tSpeak to your audience\\n\\n\\n##### **4. Speed it up and make it simple**\\n\\nLet’s face it. We’re a busy bunch, and a reminder of the old days of dial-up—waiting for your site to load—will test the patience of even the most loyal visitor. In fact, many visitors will abandon a website after just a few seconds of loading time. Longer loading time is usually caused by complicated design, so make smart design decisions.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yv0jHGvjtR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**From site structure to copy, design and development, we’re passionate about finding the best, most creative way to present your business. Talk to us about it today.**\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138033,141794,1,'Are customers giving up on your website?','2022-07-28 05:25:57','2022-07-28 05:25:57','0f1ac5ec-983b-41ba-bc87-670e8c6e0620',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gahB36q3Yd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We’ve all tried to navigate frustrating websites that have ended in annoyance, giving up and even turning to a competitor. Good web design translates to successful conversions, and that all depends on user experience.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Usually, we’re only willing to give a website one minute to display what we’re looking for before we give up. The most common website complaints are that there is ‘too much going on’ and also ‘not enough information’. Translation: many sites drone on and on… but don’t really say much.\\n\\nUsers also complain—across all age groups and digital skill levels—that text is too small and navigation is difficult. Thirty-five per cent of users fail to complete simple tasks on the average website.\\n\\nLet’s improve those stats, shall we?\\n\\n##### **1. Design from the user’s perspective, not your own**\\n\\nWe know your company is the greatest thing since Google and you can’t wait to tell everyone all about where it began, who works there and the details of your offering. But the truth is this: users just want to get to the point, and their interests should override yours. \\nUsability is key. Show them what they’re looking for, and don’t make them search for it.\\n\\n##### **2. Create a navigation path**\\n\\nIf the information on your website is simple and structured, you can guide visitors along the path you’d like them to take—their user journey. Use tabs and sub-pages for different categories and keep it super logical.\\n\\n##### **3. Content is everything**\\n\\nContent is the most important element of your site, really—and it needs to fit the logical and structured navigation. You’ll want to include keywords, page titles, meta tags and headings for search engine optimisation. There are some hallmarks we use when writing web copy for our clients:\\n\\n-\\tKeep it concise.\\n-\\tRound out sub-headings and headings with keywords.\\n-\\tUse plain English and an informal voice.\\n-\\tStick to common language conventions.\\n-\\tBe direct and use active tense.\\n-\\tStructure your information consistently and logically.\\n-\\tSpeak to your audience.\\n\\n\\n##### **4. Speed it up and make it simple**\\n\\nLet’s face it. We’re a busy bunch, and a reminder of the old days of dial-up—waiting for your site to load—will test the patience of even the most loyal visitor. In fact, many visitors will abandon a website after just a few seconds of loading time. Longer loading time is usually caused by complicated design, so make smart design decisions.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yv0jHGvjtR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**From site structure to copy, design and development, we’re passionate about finding the best, most creative way to present your business. Talk to us about it today.**\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138035,141796,1,'Terms and conditions','2022-08-01 06:02:13','2022-08-01 06:02:13','0fb7fb10-10af-4251-8df0-224fdd5ce1cb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### **About this estimate**\\n\\nOur estimate is valid for a period of 45 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these Terms and Conditions\\n\\nThe estimate has been provided according to your brief to us. Any exclusions noted in the estimate should not be taken as exhaustive and you should assume that unless a service has been explicitly listed in the quote, it is not included in the price. \\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the estimate and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of our estimate includes full acceptance of the conditions and payment terms listed in these terms and conditions. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\nWe use the terms estimate and quote interchangeably and their meaning should be taken as the same: a cost estimate to the value of the work required to achieve your outcomes based on information you have provided us. This estimate may change in response to your project needs and, if it does, a new or additional quote may be required to be approved before work continues.\\n\\n##### **Approval**\\n\\nWe use Docusign for some estimates or, for smaller jobs, require an authorisation signature on a copy of the provided estimate. Your account manager will let you know the required authorisation method. No work can be scheduled until we have a duly authorised estimate through Docusign or your signature on an estimate.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the approved estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, images, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\n##### **Checking, approval and signing-off**\\n\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\nOn some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred. Any requested changes are handled through our change control procedure which is:\\n\\n1. Any request for change must be detailed in writing including a description of the required change, the rationale for the change, and the effect the change will have on the project.\\n2. Your account manager will review the proposed change and determine, in consultation with you, if the change is within existing scope or outside the existing project scope. \\n3. If the change is minor and within the scope of the project briefing and/or budget, your account manager will schedule the change to be made at an appropriate time. \\n4. If the change is outside the scope of the existing project briefing and/or budget, your account manager will review the proposed change. \\n5. Your account manager will supply you with a quotation for the requested changes.\\n6. Work on the changes will be scheduled when we receive written  authorisation from you for the work and the associated charges. \\n7. Charges will be invoiced to you after we have implemented the agreed changes. \\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF. Your account manager can help you with this if you are unsure about marking up a PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. Depending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Digital projects**\\n\\nThe following terms are specific to digital projects. \\n\\n**Digital content entry**\\n\\nWhere the estimate pertains to content entry for your digital project, time has been allocated for us to input a set amount of content (as defined by the estimate). Should more time be required, it will be charged at our standard hourly rate. Content cannot be input until the project has been finalised and fully tested by NWO. Your timelines should allow content to be uploaded after completion of development and prior to final testing.\\n\\n**Acceptance and completion**\\n\\nWe will conduct testing throughout the project development; however, you are responsible for confirming the works produced by NWO are as per the brief and fit for the purpose and function as contracted. If no acceptance testing is undertaken by you, the product will be deemed accepted when launched or on its first public use. After acceptance, alterations/fixes will be charged as incurred.\\n\\n**Website warranty**\\n\\nWhen not otherwise specified our warranty period covers your website for 30 days from the acceptance date. Any issues in functionality that are brought to our attention during this period will be fixed without charge in a time frame to be negotiated with you. Charges will apply for any fixes outside the warranty period or changes to the website that are outside the scope of the original quotation.\\n\\n**Platform and browser compatibility**\\n\\nUnless otherwise specified, New Word Order will test the following browsers on the version current at the date of our estimate. \\n\\n- Chrome\\n- Edge\\n- Firefox\\n- Safari\\n- Opera\\n\\nNew Word Order is not responsible for work to update websites when new browsers are released after acceptance or if the website does not work on browsers not included in the list provided. Internet Explorer and other deprecated browsers are not tested against and, if required and possible, will incur additional charges\\n\\n**Third-party software**\\n\\nIf third-party software is used in the delivery of your digital product unless otherwise specified the fees for the software are an annual licence fee. You agree to pay ongoing charges to ensure the continued functionality of your product.\\nIf you enter into a maintenance contract with us, on-going software licence fees will be included in the maintenance fees.\\n\\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved, change website layouts, or increase the volume  to be produced – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\nWe understand that circumstances change. We schedule all work into our studios based on delivery requirements. If your delivery requirements change you should inform us immediately.\\n\\nIf you are unable to meet timeframes for providing us information, feedback or content, we may withdraw your job from the studio until you get it to us. If your project has been delayed due to the loss of a scheduling window or the late approval of the estimate or proposal, we will inform you of the revised timeline.\\n\\nIf timelines are not being adhered to on your part and the project is on hold for 90 days or more, we reserve the right to close the project. You will be invoiced for any outstanding costs incurred up to the date of closure. Any overpayments will be refunded. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead. \\n\\nRestarting a project will incur a re-commencement fee which will be invoiced prior to work starting again.\\n\\n##### **Administration and consumables**\\n\\nExpenses and administrative costs are incurred during every project. These may include phone calls, printing, couriers, proofs, materials, and finance and administrative work to make your project run smoothly.\\n\\nYour quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n**When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 50 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you’re an existing client**\\n\\nIf you’re already a client of ours, we reserve the right to invoice you 30 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made. See Late Payment below for fees associated with late payments.\\n\\n**When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of up to 50 per cent of the total cost prior to commencing your project. In this case, the remaining costs will be split into milestone-based payments.\\n\\n**When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n**When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n**When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n**Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements. \\n\\nWe may engage a third party for debt recovery services of any payments which are more than 45 days overdue. Relevant contact details and information about outstanding payments will be provided to them to enable them to liaise directly with you for debt recovery purposes. \\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws and only supply content for which you have full authority to use\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\nWe hold onto current jobs for 6 months. After that time, your files are moved to our archive backup. If you require old files from our archive, a fee will be charged to locate and provide to you.\\n\\n##### **Project management**\\n\\nOur account and project managers make sure your project stays on track. This takes time and considerable effort. Your estimate contains a fee for project/account management that covers the administrative and management hours we expect our agency will expend in delivering your project.\\n\\nThese include project meetings between you and us, scheduling your work in the studios, ensuring projects are delivered on time and on budget, production of audio-visual and print components, and making sure project outcomes are in line with our requirements.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\n##### **Supplying material to us**\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – do not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and images in a digital format unless otherwise specified in this estimate or brief. Only supply material that you have the legal and ethical right to use.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. \\n\\nThis warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\\n\\n##### **Intellectual property**\\n\\nAny research data, concepts, diagrams or illustrations remain the property of New Word Order. Any alternate intellectual property rights contained in the design or materials used in the execution of this project, including artwork and computer-generated instructions and information, remain with New Word Order. \\n\\nYou warrant that you hold all necessary intellectual property rights in any document or material (including, but not limited to, plans and drawings), that are supplied to New Word Order for its provision of goods and services and that there is or will be no infringement of any rights or entitlements held by any third party. \\n\\nYou also indemnify and hold harmless New Word Order for any claims made against it arising from New Word Order’s use of any drawings, design or any other document, material or information provided by you, the client. \\n\\nYou warrant that all designs or instructions to New Word Order will not cause New Word Order to infringe any patent, registered design or trademark in the execution of the client orders.\\n\\n##### **Termination**\\n\\nNew Word Order may refuse to enter into this contract or terminate any existing arrangements, without prejudice, if we find our core values are at odds with yours. Our core values put people at the centre of everything we do. We do not condone discrimination of any kind, nor do we condone violations of human rights. \\n\\nWe also may terminate a contract if invoices are unpaid (see Payment terms and pre-payments) or if you become insolvent.\\n\\n##### **Changes to Terms and Conditions**\\n\\nFrom time-to-time we may make changes to these Terms and Conditions. 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Tritium commissioned us to update their brand and produce a launch video—to put their internal culture of creativity and innovation on display and share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GLSN3YDBFD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"73939\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/287017736\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LrG99HVOYN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"61847\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Brand\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tritium is now a global brand—and our work took them to the world stage.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked with Tritium a few years ago to define their brand narrative, design their brand and create logo, visual identity and a range of assets.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZeQWeTuQlo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"73941\",\"73947\",\"73940\",\"73937\",\"73936\",\"73935\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-02qw9cOzxi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"61837\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Brief\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked with Tritium when it was in the midst of hypergrowth and collaborated with their founder and leaders across time zones and continents, as well as their rapidly growing marketing and sales teams, to rebrand the company and its products.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"At the time, Tritium was still wearing the badge designed by their founder years earlier and needed to dress for world domination, which they most certainly now are achieving.\\nThe brand needed to work in all contexts—on rapid chargers, in signage, in extrusion as well as in print, and it needed to be truly global in its appeal. 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Your portfolio will include examples of brand development, identity and design, in both print and digital, as well as strong retail campaign experience. \\n\\nYou love designing high-end visual work as part of a thriving studio. \\n\\nYou\'re a great communicator and love to get hands-on by getting involved with branding workshops and helping with photo/video shoots. \\n\\nWe love creative side hustles, so if you’ve got one, we’d love to hear about it. \\n\\n\\n**As a creative you’ll bring**\\n<ul>\\n  <li>•  A desire for generating top-quality work grounded with metaphor and hidden meaning and detail, and executed with a distinct passion for your craft</li>\\n  <li>•  Versatility and well-rounded skills to work across many different clients, adapting to varying styles, within timeframes and budgets</li>\\n  <li>•  A hunger to create award-winning work that you can own</li>\\n  <li>•  A relaxed mindset to pitch in with whatever’s required</li>\\n</ul>\\n\\n**As an applicant you’ll bring**\\n<ul>\\n  <li>•  4+ years as a senior designer, 8+ years in the industry</li>\\n  <li>•  An awesome portfolio with variety but also a degree or equivalent qualification</li>\\n  <li>•  Passion for working with and alongside other people, collaborating for creative solutions and outcomes</li>\\n  <li>•  Flexibility and a team-focused attitude</li>\\n  <li>•  High-level attention to detail</li>\\n  <li>•  Amazing understanding of typography and its application</li>\\n  <li>•  Solid suite skills, specifically Adobe and Figma</li>\\n  <li>•  Ability to roll out a brand from go to whoa, including style guide, marketing/social collateral and website</li>\\n  <li>•  Potentially, a second love behind branding – like digital design, UX or animation</li>\\n  <li>•  Keen time management with the ability to meet tight deadlines</li>\\n  <li>•  A commitment for constant progression and desire to go above and beyond</li>\\n  <li>•  A strong understanding of traditional channels, platforms and new technology</li>\\n  <li>•  A high level of energy and enthusiasm along with a lifelong calling for karaoke. (Not 100% necessary. Just 99%.).</li>\\n</ul>\",\"buttonText\":\"Apply now\",\"buttonUrl\":\"#applicationForm\"}}},\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GqLHJAoMsp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"The Benefits\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This is a rare opportunity to join a fast-growing and supportive agency in a very exciting phase of its evolution. 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month)\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new5\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Professional development**\\n\\n- Work with top executives in wide-ranging sectors\\n- Gain deep expertise across all creative fields\\n- Flexible teams means you’ll work on every account\\n- Paid professional membership of your choice\\n- Annual $1000 professional development budget\\n- Learning and development plan for every employee\\n- Study leave for post-graduate study\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new6\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Wellbeing**\\n\\n- Weekly or fortnightly 1-1 with direct manager\\n- Quarterly goal-setting and performance review\\n- Free access to Employee Assistance Program\\n- Intentional Wellbeing at Work program, including massage and yoga\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new7\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Happy Friyay (and every other day)**\\n\\n- Weekly team lunches and drinks\\n- Quarterly team nights out\\n- EOFY and Christmas staff parties\\n- Mid-year and end-of-year all-team days to rest, reflect and plan\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LhE8ewXDdj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"What\'s next?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"If this role sounds perfect for you, fill in the apply form below, and attach your cover letter and a link to your website or portfolio. \\n\\nWe’re looking forward to saying hello!\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BtRUbwXzyb\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-s0nVisNYi6\",\"content\":{\"fields\":{\"spacer\":\"pt-8 md:pt-16 bg-black\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fz4qdj0CRS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":\"<div id=\\\"applicationForm\\\">\\n<script charset=\\\"utf-8\\\" type=\\\"text/javascript\\\" src=\\\"//js.hsforms.net/forms/v2.js\\\"></script>\\n<script>\\n  hbspt.forms.create({\\n    region: \\\"na1\\\",\\n    portalId: \\\"8394441\\\",\\n    formId: \\\"54bb36ff-8ada-4b4f-b1f9-73d1c7fc42c6\\\"\\n  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06:09:46','67b12063-ddac-4ae4-bef0-f124730fab9a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### **About this estimate**\\n\\nOur estimate is valid for a period of 45 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these Terms and Conditions\\n\\nThe estimate has been provided according to your brief to us. Any exclusions noted in the estimate should not be taken as exhaustive and you should assume that unless a service has been explicitly listed in the quote, it is not included in the price. \\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the estimate and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of our estimate includes full acceptance of the conditions and payment terms listed in these terms and conditions. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\nWe use the terms estimate and quote interchangeably and their meaning should be taken as the same: a cost estimate to the value of the work required to achieve your outcomes based on information you have provided us. This estimate may change in response to your project needs and, if it does, a new or additional quote may be required to be approved before work continues.\\n\\n##### **Approval**\\n\\nWe use Docusign for some estimates or, for smaller jobs, require an authorisation signature on a copy of the provided estimate. Your account manager will let you know the required authorisation method. No work can be scheduled until we have a duly authorised estimate through Docusign or your signature on an estimate.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the approved estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, images, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\n##### **Checking, approval and signing-off**\\n\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\nOn some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred. Any requested changes are handled through our change control procedure which is:\\n\\n1. Any request for change must be detailed in writing including a description of the required change, the rationale for the change, and the effect the change will have on the project.\\n2. Your account manager will review the proposed change and determine, in consultation with you, if the change is within existing scope or outside the existing project scope. \\n3. If the change is minor and within the scope of the project briefing and/or budget, your account manager will schedule the change to be made at an appropriate time. \\n4. If the change is outside the scope of the existing project briefing and/or budget, your account manager will review the proposed change. \\n5. Your account manager will supply you with a quotation for the requested changes.\\n6. Work on the changes will be scheduled when we receive written  authorisation from you for the work and the associated charges. \\n7. Charges will be invoiced to you after we have implemented the agreed changes. \\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF. Your account manager can help you with this if you are unsure about marking up a PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. Depending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Digital projects**\\n\\nThe following terms are specific to digital projects. \\n\\n**Digital content entry**\\n\\nWhere the estimate pertains to content entry for your digital project, time has been allocated for us to input a set amount of content (as defined by the estimate). Should more time be required, it will be charged at our standard hourly rate. Content cannot be input until the project has been finalised and fully tested by NWO. Your timelines should allow content to be uploaded after completion of development and prior to final testing.\\n\\n**Acceptance and completion**\\n\\nWe will conduct testing throughout the project development; however, you are responsible for confirming the works produced by NWO are as per the brief and fit for the purpose and function as contracted. If no acceptance testing is undertaken by you, the product will be deemed accepted when launched or on its first public use. After acceptance, alterations/fixes will be charged as incurred.\\n\\n**Website warranty**\\n\\nWhen not otherwise specified our warranty period covers your website for 30 days from the acceptance date. Any issues in functionality that are brought to our attention during this period will be fixed without charge in a time frame to be negotiated with you. Charges will apply for any fixes outside the warranty period or changes to the website that are outside the scope of the original quotation.\\n\\n**Platform and browser compatibility**\\n\\nUnless otherwise specified, New Word Order will test the following browsers on the version current at the date of our estimate. \\n\\n- Chrome\\n- Edge\\n- Firefox\\n- Safari\\n- Opera\\n\\nNew Word Order is not responsible for work to update websites when new browsers are released after acceptance or if the website does not work on browsers not included in the list provided. Internet Explorer and other deprecated browsers are not tested against and, if required and possible, will incur additional charges.\\n\\n**Third-party software**\\n\\nIf third-party software is used in the delivery of your digital product unless otherwise specified the fees for the software are an annual licence fee. You agree to pay ongoing charges to ensure the continued functionality of your product.\\nIf you enter into a maintenance contract with us, on-going software licence fees will be included in the maintenance fees.\\n\\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved, change website layouts, or increase the volume  to be produced – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\nWe understand that circumstances change. We schedule all work into our studios based on delivery requirements. If your delivery requirements change you should inform us immediately.\\n\\nIf you are unable to meet timeframes for providing us information, feedback or content, we may withdraw your job from the studio until you get it to us. If your project has been delayed due to the loss of a scheduling window or the late approval of the estimate or proposal, we will inform you of the revised timeline.\\n\\nIf timelines are not being adhered to on your part and the project is on hold for 90 days or more, we reserve the right to close the project. You will be invoiced for any outstanding costs incurred up to the date of closure. Any overpayments will be refunded. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead. \\n\\nRestarting a project will incur a re-commencement fee which will be invoiced prior to work starting again.\\n\\n##### **Administration and consumables**\\n\\nExpenses and administrative costs are incurred during every project. These may include phone calls, printing, couriers, proofs, materials, and finance and administrative work to make your project run smoothly.\\n\\nYour quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n**When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 50 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you’re an existing client**\\n\\nIf you’re already a client of ours, we reserve the right to invoice you 30 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made. See Late Payment below for fees associated with late payments.\\n\\n**When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of up to 50 per cent of the total cost prior to commencing your project. In this case, the remaining costs will be split into milestone-based payments.\\n\\n**When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n**When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n**When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n**Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements. \\n\\nWe may engage a third party for debt recovery services of any payments which are more than 45 days overdue. Relevant contact details and information about outstanding payments will be provided to them to enable them to liaise directly with you for debt recovery purposes. \\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws and only supply content for which you have full authority to use\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\nWe hold onto current jobs for 6 months. After that time, your files are moved to our archive backup. If you require old files from our archive, a fee will be charged to locate and provide to you.\\n\\n##### **Project management**\\n\\nOur account and project managers make sure your project stays on track. This takes time and considerable effort. Your estimate contains a fee for project/account management that covers the administrative and management hours we expect our agency will expend in delivering your project.\\n\\nThese include project meetings between you and us, scheduling your work in the studios, ensuring projects are delivered on time and on budget, production of audio-visual and print components, and making sure project outcomes are in line with our requirements.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\n##### **Supplying material to us**\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – do not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and images in a digital format unless otherwise specified in this estimate or brief. Only supply material that you have the legal and ethical right to use.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. \\n\\nThis warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\\n\\n##### **Intellectual property**\\n\\nAny research data, concepts, diagrams or illustrations remain the property of New Word Order. Any alternate intellectual property rights contained in the design or materials used in the execution of this project, including artwork and computer-generated instructions and information, remain with New Word Order. \\n\\nYou warrant that you hold all necessary intellectual property rights in any document or material (including, but not limited to, plans and drawings), that are supplied to New Word Order for its provision of goods and services and that there is or will be no infringement of any rights or entitlements held by any third party. \\n\\nYou also indemnify and hold harmless New Word Order for any claims made against it arising from New Word Order’s use of any drawings, design or any other document, material or information provided by you, the client. \\n\\nYou warrant that all designs or instructions to New Word Order will not cause New Word Order to infringe any patent, registered design or trademark in the execution of the client orders.\\n\\n##### **Termination**\\n\\nNew Word Order may refuse to enter into this contract or terminate any existing arrangements, without prejudice, if we find our core values are at odds with yours. Our core values put people at the centre of everything we do. We do not condone discrimination of any kind, nor do we condone violations of human rights. \\n\\nWe also may terminate a contract if invoices are unpaid (see Payment terms and pre-payments) or if you become insolvent.\\n\\n##### **Changes to Terms and Conditions**\\n\\nFrom time-to-time we may make changes to these Terms and Conditions. Any changes, unless otherwise notified, will come into effect on your next project with us.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138059,141820,1,'Burnie Brae','2022-08-08 06:14:50','2022-08-08 06:14:50','4e9dacbe-19aa-465d-98ba-efac41c5cb19',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives',NULL,NULL,'What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZaXkCuEhzq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140080\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked closely with Burnie Brae to understand their issues and what makes them tick. There was a concern Burnie Brae was lacking meaning, awareness and connection for much of the public they serve, alongside a recognition that the brand was simply a bit ‘tired’ and neglected. \\nAs a branding and strategy specialist, we created a process to uncover some of the truths behind the brand to set the groundwork. Our team conducted a series of research and workshops before embarking on brand direction and narrative development projects.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140065\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With the foundations set, our creative team embarked on refreshing Burnie Brae’s visual identity. The creative concept painted a picture of community connection and explored a distinctive direction for the Burnie Brae brand. We adapted the existing logo and brand colours to build a fresh and recognisable feel.\\nWe redesigned and built a new website, improving the information navigation and creating better user journeys.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PJGiDHCA2X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140069\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qsqwFJwI56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140066\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result has seen Burnie Brae take ownership of a revitalised brand identity that has stronger connections to their stakeholders. The stunning new website is simple to use and takes users on a compelling journey through Burnie Brae’s community service offerings.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives','What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138060,141821,1,'Glengara Care','2022-08-08 06:16:07','2022-08-08 06:16:07','e836e0ac-f3e5-4653-a6fb-e1ec6dbbf3bb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What’s your care factor?',NULL,NULL,'That is the question RetireAustralia is posing to potential residents of the Glengara Care facility. They asked us to help them reach both their 80+ audience and the slightly younger influencers—their children—to communicate what sets Glengara Care apart.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CIgMzACdNE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141522\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141504\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"While Glengara Care has been described as the ‘genuine alternative to aged care’, it often isn’t clear what exactly sets the facility apart from residential aged care facilities. The differentiators ultimately come down to the provision of care: Glengara Care offers care that is personal, loving and delivered in a manner that preserves the recipient’s independence.\\n\\nThe ‘Your Care Factor’ campaign was required to generate leads (and sales) while building awareness around Glengara Care, in comparison to some of the well-known aged care alternatives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gEXzZ5VyHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/716600899?h=4efb4f4cd1&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"GlengaraCare TVC\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The core of the campaign was built from the concept of ‘care’. We drew out two meanings from ‘Your Care Factor’—not only the level of care provided by the facility, but also the decision-making factors that each potential buyer personally cares about. The term ‘care factor’ is deeply familiar, perhaps not so much to the 80+ year old resident market, but more so to their children—the key influencers of this campaign.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PJGiDHCA2X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141505\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qsqwFJwI56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141506\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We created three television commercials that pose the question of ‘What is your care factor?’ by contrasting the realities of people struggling physically and emotionally in a home that doesn’t suit their needs against people receiving the unparalleled care offered at Glengara Care.\\n\\nWhile the videos showcase Glengara Care’s differentiated care offering, the advertisements themselves separate Glengara Care from the alternatives. They’re provocative, fresh and engaging.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3yQnxK2ME5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This project certainly wasn’t an easy one. The final product is the result of fierce determination—both from NWO and RetireAustralia—in the face of adversity such as COVID-19 restrictions, risks and vulnerability. The video shoot was rescheduled numerous times and often our careful planning was swapped out for quick thinking and adaptability.\\nThe end result, however, was worth every bit of effort.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'What’s your care factor?','That is the question RetireAustralia is posing to potential residents of the Glengara Care facility. They asked us to help them reach both their 80+ audience and the slightly younger influencers—their children—through television advertising, to communicate what sets Glengara Care apart.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138062,141823,1,'RetireAustralia','2022-08-08 06:16:57','2022-08-08 06:16:57','be9e250c-f380-4d24-9aca-0ef6e6a82e12',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The joys of a fully invested, long-term relationship',NULL,NULL,'The more time we spend with a client, the more we can understand and help them. That’s certainly been our experience with retirement village operator RetireAustralia, whom we’ve worked with for many years across all kinds of projects and creative challenges.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W1GF1554qH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48554\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-94Wz43ySiO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Work and campaigns\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After a number of years being part of on a multi-agency roster, New Word Order won a five-way pitch for the entire account. Responsibilities have included the entire portfolio of new and existing communities, brand projects, lead generation campaigns and strategic marketing direction. \\n\\nOur ongoing partnership has resulted in a truly collaborative relationship that continues to grow and evolve. We’ve produced many ground-breaking campaigns along the way, and if work in progress is any indication, the best is most definitely yet to come.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OcIU8HPpVB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48548\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jFWsNXz77v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48556\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-77KaMezwdw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Full service offering\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy. Copywriting. Video production. Digital. Design. Photography. Research. Branding. Pretty much every tool in the New Word Order kitbag has been utilised by the RetireAustralia marketing team, such has been the breadth and depth of our working partnership. \\n\\nOur full service agency offering creates the perfect platform for strong collaboration as clients such as RetireAustralia have the confidence that integration and campaign execution from strategy can be executed more efficiently.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UAN0zeDxtY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238021812?h=67c8a18562&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238030725?h=4b0966592b&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238028973?h=8ad9e0fc70&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xxGuN9crsA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Branding\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"New Word Order’s branding expertise has been integral to the partnership with RetireAustralia. We\'ve fully branded and marketed new communities in their growing portfolio, establishing the right brand values and voice for each particular project. \\n\\nThe masterbrand is also being rigorously reviewed to ensure optimal value is being achieved from RetireAustralia name. We’ve helped them grow brand awareness and stake their claim as a people business first, and property business second. In the backdrop of COVID-19, this has been a significant branding challenge that our partnership team continues to work on together.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-79rgfAlU77\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48555\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-neQVTm36wB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48562\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dT6wu1E3Ly\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48564\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BHWYFYJQXk\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48563\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'The joys of a fully invested, long term relationship','The more time we spend with a client, the more we can understand and help them. That’s certainly been our experience with retirement village operator RetireAustralia, whom we’ve worked with for many years across all kinds of projects and creative challenges.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138064,141825,1,'RetireAustralia','2022-08-08 06:17:27','2022-08-08 06:17:27','cec145a0-90cb-4374-a2f4-6ca56970d703',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The joys of a fully invested, long-term relationship',NULL,NULL,'The more time we spend with a client, the more we can understand and help them. That’s certainly been our experience with retirement village operator RetireAustralia, whom we’ve worked with for many years across all kinds of projects and creative challenges.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W1GF1554qH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48554\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-94Wz43ySiO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Work and campaigns\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After a number of years being part of on a multi-agency roster, New Word Order won a five-way pitch for the entire account. Responsibilities have included the entire portfolio of new and existing communities, brand projects, lead generation campaigns and strategic marketing direction. \\n\\nOur ongoing partnership has resulted in a truly collaborative relationship that continues to grow and evolve. We’ve produced many ground-breaking campaigns along the way, and if work in progress is any indication, the best is most definitely yet to come.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OcIU8HPpVB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48548\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jFWsNXz77v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48556\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-77KaMezwdw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Full-service offering\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy. Copywriting. Video production. Digital. Design. Photography. Research. Branding. Pretty much every tool in the New Word Order kitbag has been utilised by the RetireAustralia marketing team, such has been the breadth and depth of our working partnership. \\n\\nOur full service agency offering creates the perfect platform for strong collaboration as clients such as RetireAustralia have the confidence that integration and campaign execution from strategy can be executed more efficiently.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UAN0zeDxtY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238021812?h=67c8a18562&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238030725?h=4b0966592b&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238028973?h=8ad9e0fc70&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xxGuN9crsA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Branding\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"New Word Order’s branding expertise has been integral to the partnership with RetireAustralia. We\'ve fully branded and marketed new communities in their growing portfolio, establishing the right brand values and voice for each particular project. \\n\\nThe masterbrand is also being rigorously reviewed to ensure optimal value is being achieved from RetireAustralia name. We’ve helped them grow brand awareness and stake their claim as a people business first, and property business second. In the backdrop of COVID-19, this has been a significant branding challenge that our partnership team continues to work on together.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-79rgfAlU77\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48555\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-neQVTm36wB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48562\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dT6wu1E3Ly\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48564\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BHWYFYJQXk\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48563\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'The joys of a fully invested, long term relationship','The more time we spend with a client, the more we can understand and help them. That’s certainly been our experience with retirement village operator RetireAustralia, whom we’ve worked with for many years across all kinds of projects and creative challenges.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138066,141827,1,'Burnie Brae','2022-08-08 06:19:28','2022-08-08 06:19:28','8850260d-ceae-42e7-bd38-8f053820c1e7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives',NULL,NULL,'What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZaXkCuEhzq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140080\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked closely with Burnie Brae to understand their issues and what makes them tick. There was a concern Burnie Brae was lacking meaning, awareness and connection for much of the public they serve, alongside a recognition that the brand was simply a bit ‘tired’ and neglected. \\nAs a branding and strategy specialist, we created a process to uncover some of the truths behind the brand to set the groundwork. Our team conducted a series of research and workshops before embarking on brand direction and narrative development projects.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140065\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With the foundations set, our creative team embarked on refreshing Burnie Brae’s visual identity. The creative concept painted a picture of community connection and explored a distinctive direction for the Burnie Brae brand. We adapted the existing logo and brand colours to build a fresh and recognisable feel.\\nWe redesigned and built a new website, improving the information navigation and creating better user journeys.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PJGiDHCA2X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140069\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qsqwFJwI56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140066\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result has seen Burnie Brae take ownership of a revitalised brand identity that has stronger connections to their stakeholders. The stunning new website is simple to use and takes users on a compelling journey through Burnie Brae’s community service offerings.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives','What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138068,141829,1,'Department of Housing and Public Works','2022-08-08 06:19:55','2022-08-08 06:19:55','976aecfc-a50d-4690-bbca-f557175ea13a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Have your say in a better renting future',NULL,NULL,'With a range of renting reforms not yet law, we created a campaign to drive renters to a survey where they could have their say.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NnAYpM8RPK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47660\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2V7rQTXdap\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"More Queenslanders are renting than ever before.\\n\\nSo the Department of Housing and Public Works wanted to have open and honest conversations with renters, property owners and managers about what matters and what needs to change.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BQeIecGM9t\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47661\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-mjELLOS8zt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The messaging was compelling and obvious to convince the target groups there was value in them participating in the survey. To motivate the audiences, we tapped into key renting issues but kept a warm and positive sentiment.\\n\\nWe developed display ads, videos and static posts to build awareness and capture interest.\\n\\nPlus, we used long-form Facebook posts to convert target group interest and inform them on the details.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CDacbY6rtS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47662\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W1OXhvU4i4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign had a total of 24 posts across two weeks, reaching 1.37 million individual Facebook users, with more than 42,000 engagements.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VN9WYyb9Pi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47663\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Department of Housing and Public Works - Have your say in a better renting future','With a range of renting reforms not yet law, we created a campaign to drive renters to a survey where they could have their say.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138070,141831,1,'Brisbane South PHN','2022-08-08 06:20:26','2022-08-08 06:20:26','29c6b238-4811-4a99-b5ac-6ee877b5b2af',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Aged Care Navigator',NULL,NULL,'We helped Brisbane South PHN to encourage older people to sign up to My Aged Care, so affordable, practical support is ready for them when they need it.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oNzYQDCB0J\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47749\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JuROxoLizt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Authentic community engagement\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We ran focus groups with people within the target market—in Redlands and Logan—and learned their perceptions of aged care, the challenges with navigating services and levels of participation in My Aged Care.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gGzYlN4TtN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47750\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VOx7qvXe9V\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We developed a campaign strategy and creative to encourage people in the target groups to attend an information session.\\n\\nA key element to our campaign strategy was targeting the \'influencer\' group: children who often help their elderly parents to find the right support and make decisions. Influencers spend a lot of time using digital media, particularly Facebook, so this formed a large part of the campaign collateral we developed.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VEF0Vw8lC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47751\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VfrmLMDvpV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47752\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Brisbane South PHN','We helped Brisbane South PHN to encourage older people to sign up to My Aged Care, so affordable, practical support is ready for them when they need it.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138072,141833,1,'Burnie Brae','2022-08-08 06:21:21','2022-08-08 06:21:21','c4c4967b-e6dd-4606-9cc9-57e9b80a322b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives',NULL,NULL,'What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZaXkCuEhzq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140080\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked closely with Burnie Brae to understand their issues and what makes them tick. There was a concern Burnie Brae was lacking meaning, awareness and connection for much of the public they serve, alongside a recognition that the brand was simply a bit ‘tired’ and neglected. \\nAs a branding and strategy specialist, we created a process to uncover some of the truths behind the brand to set the groundwork. Our team conducted a series of research and workshops before embarking on brand direction and narrative development projects.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140065\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With the foundations set, our creative team embarked on refreshing Burnie Brae’s visual identity. The creative concept painted a picture of community connection and explored a distinctive direction for the Burnie Brae brand. We adapted the existing logo and brand colours to build a fresh and recognisable feel.\\nWe redesigned and built a new website, improving the information navigation and creating better user journeys.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PJGiDHCA2X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140069\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qsqwFJwI56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140066\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result has seen Burnie Brae take ownership of a revitalised brand identity that has stronger connections to their stakeholders. The stunning new website is simple to use and takes users on a compelling journey through Burnie Brae’s community service offerings.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives','What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138074,141835,1,'Pivotus','2022-08-08 06:22:13','2022-08-08 06:22:13','2251c08f-2f1a-4ef1-b859-357c1b453490',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a pivot?',NULL,NULL,'After rapid growth in recent years, My Media Trading Desk (MMTD) hit the pause button and engaged NWO to ask many of their valued clients: What do you really think of MMTD? Their clients’ generous answers both delighted MMTD and offered a mandate to change and grow. Pivotus is their response.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NhnaCQNxpw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47990\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B78dz1rmC2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"But what do your clients really think?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"NWO began the rebranding process by surveying MMTD’s clients. Commonly held by all of their clients was great regard for their honesty, their industry knowledge, and their unbreakable commitment to exceptional customer service.\\n\\nClients also said they wanted to get deeper insights, beyond the fast and accurate data and delivery MMTD were already known for.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AlIqZXoFkr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47763\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ulVnymquUW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Why Pivotus?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"MMTD needed a new brand to drive their reputation for quality data, strategic advice and superior customer experiences.\\n\\nThe brand needed to convey a clear promise: we’ll rapidly measure and pivot to maximise your media spend returns.\\n\\nTo pivot is to turn on a point—and there’s no better metaphor for how they pivot digital media to get the best possible results for their clients.\\n\\nPivotus is also a call to action: Pivot your brand with their team—because they are nimble, fast and focused in a rapidly changing market.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MJZcxjyvrL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47761\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-w74pYr8Ehf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Founder and CEO Michael Petersen said the new brand better reflects market expectations of their firm and his team’s commitment to a superior customer experience.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VLVB6hcgiC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47992\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GXT7RzNKoY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47764\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Pivotus - What\'s a pivot?','After rapid growth in recent years, My Media Trading Desk (MMTD) hit the pause button and engaged NWO to ask many of their valued clients: What do you really think of MMTD? Their clients’ generous answers both delighted MMTD and offered a mandate to change and grow. Pivotus is their response.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138076,141837,1,'Burnie Brae','2022-08-08 06:22:47','2022-08-08 06:22:47','d972e2d0-bb4f-46f6-a7b5-efd18086eca0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives',NULL,NULL,'What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZaXkCuEhzq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140080\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked closely with Burnie Brae to understand their issues and what makes them tick. There was a concern Burnie Brae was lacking meaning, awareness and connection for much of the public they serve, alongside a recognition that the brand was simply a bit ‘tired’ and neglected. \\nAs a branding and strategy specialist, we created a process to uncover some of the truths behind the brand to set the groundwork. Our team conducted a series of research and workshops before embarking on brand direction and narrative development projects.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140065\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CREATIVE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With the foundations set, our creative team embarked on refreshing Burnie Brae’s visual identity. The creative concept painted a picture of community connection and explored a distinctive direction for the Burnie Brae brand. We adapted the existing logo and brand colours to build a fresh and recognisable feel.\\nWe redesigned and built a new website, improving the information navigation and creating better user journeys.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PJGiDHCA2X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140069\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qsqwFJwI56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140066\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result has seen Burnie Brae take ownership of a revitalised brand identity that has stronger connections to their stakeholders. The stunning new website is simple to use and takes users on a compelling journey through Burnie Brae’s community service offerings.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives','What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138078,141839,1,'Endeavour Foundation','2022-08-08 06:23:47','2022-08-08 06:23:47','df5ed330-5017-42ce-9aea-79ec203890a5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Rebranding an icon for a new era',NULL,NULL,'The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story. We stepped in to capture the essence of authentic customer service: to tell Endeavour’s compelling brand story about the people they serve, and the people who serve.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-i7VSDgqc7V\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45336\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XE9ZIQrYn6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Endeavour delivers essential, personalised and compassionate services to people with intellectual disabilities. When the NDIS was introduced, it was the perfect opportunity for Endeavour to show the world what their services mean to the community it serves.\\n\\nThey asked us to take their new logo and develop a complementary campaign and suite of branding tools to support it. Our goal was to capture the heart of Endeavour Foundation through storytelling and unify the foundation’s people and customers under one powerful vision.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5lKlpPU30x\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45338\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jeFwrbtZMK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45339\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JKRNdGpqnc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We based our campaign strategy on one question: what would make my life better? The question explored Endeavour’s objective to create a brand that could represent their customers and generate greater possibilities for their care. Our creative solution was to make Endeavour customers the heroes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uYLiG0E4oM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/265285881\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQfzkp05OB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Endeavour’s new brand video is an expression of their unifying purpose to truly serve and make a meaningful difference in the lives of their customers.\\n\\nThe campaign speaks for and to the extended stakeholder community about the vision, quality and outcomes of Endeavour’s services. It included:\\n<ul>\\n  <li>brand story</li>\\n  <li>full visual brand development from a supplied logo</li>\\n  <li>hero photography</li>\\n  <li>brand book</li>\\n  <li>brand video</li>\\n  <li>employer brand and collateral</li>\\n  <li>launch campaign.</li>\\n</ul>\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QPJ6J6kHcL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45340\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qBnvWlcG0T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Many powerful stories came out of this job, but the most incredible was watching Endeavour customers embrace the opportunity to model for our video and photography crew. Endeavour reported back to us the meaningful moments when their customers saw their photos for the first time.\\n\\nSince the brand and campaign launch in June 2018, Endeavour has boosted their number of leads for their main service areas: accommodation, day services and work placements. With a long-term goal in mind, these results are significantly greater than anticipated, and only a few months since the campaign launch.\\n\\nIn addition, Endeavour reported to us unexpected community engagement at their events—people who have no connection to intellectual disability and have not previously been involved with the foundation. We look forward to following this story and discovering the full impact of our work.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Endeavour Foundation','The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138080,141841,1,'West Moreton Anglican College','2022-08-08 06:24:22','2022-08-08 06:24:22','9415c9a0-d1b6-40c4-af7f-a351bb6e322f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The school for (real) life campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kSAkN1lDaq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Like schools everywhere, West Moreton Anglican College needed to change its plans to bring parents onto campus to experience the school because of the coronavirus.\\n\\nThis meant the annual open day was cancelled. But a few months later when restrictions eased, the school had a chance to bring parents back.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fxOewiuxW6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45330\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-c4rLGz6SQd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We developed a 16-week plan that timed out the lead up to the modified open day, and follow-up of leads afterwards. It outlined a WestMAC-specific brand campaign that celebrated the WestMAC way and positioned the school as a unique and desirable offering compared to other schools in the catchment area.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GVAyDnsmRc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45329\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-o0LzwcEURr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"At the end of the day, parents just want their kids to be happy, healthy and well.\\n\\nWestMAC is a wonderland for kids complete with an agriculture farm, animals and a garden for digging—because that\'s just what kids like doing. It\'s the school for real life.\\n\\nThis campaign included gorgeous hero photography, strategic messaging and a series of videos where students talk about their WestMAC experience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-66MSHWAoOc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/470822168?h=a0ce3a6b80&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/470822520?h=90034f124f&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KSqaU5wR9Y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign resonated with parents in the catchment, and filled the tour. We continued to run the campaign for the rest of the year, encouraging prospective parents to attend a personal tour.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ip4P0zUBCI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45333\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'West Moreton Anglican College','The school for (real) life campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138082,141843,1,'West Moreton Anglican College','2022-08-08 06:26:22','2022-08-08 06:26:22','d7aa9edd-9c26-4096-966f-09c33a3a3943',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The school for (real) life campaign',NULL,NULL,'Like schools everywhere, West Moreton Anglican College needed to change its plans to bring parents onto campus to experience the school because of the coronavirus.\n\nThis meant the annual open day was cancelled. But a few months later when restrictions eased, the school had a chance to bring parents back.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kSAkN1lDaq\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Like schools everywhere, West Moreton Anglican College needed to change its plans to bring parents onto campus to experience the school because of the coronavirus.\\n\\nThis meant the annual open day was cancelled. But a few months later when restrictions eased, the school had a chance to bring parents back.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fxOewiuxW6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45330\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-c4rLGz6SQd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We developed a 16-week plan that timed out the lead up to the modified open day, and follow-up of leads afterwards. It outlined a WestMAC-specific brand campaign that celebrated the WestMAC way and positioned the school as a unique and desirable offering compared to other schools in the catchment area.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GVAyDnsmRc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45329\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-o0LzwcEURr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"At the end of the day, parents just want their kids to be happy, healthy and well.\\n\\nWestMAC is a wonderland for kids complete with an agriculture farm, animals and a garden for digging—because that\'s just what kids like doing. It\'s the school for real life.\\n\\nThis campaign included gorgeous hero photography, strategic messaging and a series of videos where students talk about their WestMAC experience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-66MSHWAoOc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/470822168?h=a0ce3a6b80&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/470822520?h=90034f124f&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KSqaU5wR9Y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign resonated with parents in the catchment, and filled the tour. We continued to run the campaign for the rest of the year, encouraging prospective parents to attend a personal tour.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ip4P0zUBCI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45333\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'West Moreton Anglican College','The school for (real) life campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138084,141845,1,'Heart HQ','2022-08-08 06:26:59','2022-08-08 06:26:59','d23d2527-6a18-4c26-bfd3-ec6b6a1a9f41',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P3bQXxcsfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44878\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. Cardiology is a highly specialised field within medicine, and to grow sustainably, they needed to attract more associates.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lgp01pReVY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44873\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aTg3yWEGh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Objective\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business, and to grow the business’s referrer and patient networks.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gG5PvaSbvX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44864\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oXH0AQY2PC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our brand strategy drew on customer and referrer interviews, competitor insights and employee workshops, which also helped to define the brand values of the business. \\n\\nIt was clear the practice and the individual directors were held in high esteem by their medical colleagues. They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics and services that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. So the Heart HQ brand connects with patients on a personal level and makes them feel reassured that they matter.\\n\\nIt’s this mix of strategy and heart that makes Heart HQ a brand that will stand tall among all the others.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ISdJyIN6AW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44874\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDNF080GkR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A name, tagline, brand visual identity, website, signage and countless assets that match up with Heart HQ’s brand promise of delivering world-class cardiac care on the Sunshine Coast.\\n\\nThe quality of the brand assets significantly differentiates Heart HQ from all other competitor practices.\\n\\nCreatively, the brand is modern, refreshing and arguably not what you would expect from an organisation in the medical field – but at the same time, the language is warm, supportive and with just the right amount of authority.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Np5NPasoP9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### Suzanne and her team came highly recommended. It was a great journey working with them to develop our new brand and we were very impressed with their ideas, enthusiasm and innovation. We have a new brand, a new identity and the confidence now to deliver on our growth plans. \\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VvPbVRO0Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45205\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AUTeHLiAy1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### \\\"NWO is part of our success journey.\\\"\\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,'Heart HQ','Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138085,141846,1,'Coomera Anglican College','2022-08-08 06:27:49','2022-08-08 06:27:49','6a318876-f643-4afb-b453-3df72fe4d69b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Anything is possible campaign',NULL,NULL,'This campaign is bridging the gap between Coomera Anglican College\'s storied past and bold future. It\'s a powerful positioning piece that\'s standing the college out from the crowd and showcasing it as the school of choice on the northern Gold Coast.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B24Vguyo08\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30448\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-I4OkseByw6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Storied past, bold future\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Coomera Anglican College is heavily storied. It’s done a lot of work to capture its history and moments. As result, there is a lot of heritage and tradition for a relatively young school (just 25 years).\\n\\nThe college has set a strong future of innovation and entrepreneurship. It has appointed a deputy principal whose whole focus is innovation. It also has an exceptionally future-focused business manager who is sports-obsessed with big dreams.\\n\\nOur work is helping the college bridge the gap from the past to an exciting future.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3S8xZRT3yd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30447\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1dcAEtVD40\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Following focus groups, in-depth interviews, a competitor analysis and a brand refresh in 2020, we embarked on developing a new public-facing campaign to help the college continue to position itself as the private school of choice for the rapidly growing northern Gold Coast region.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7mko9XHUCj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30449\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-27uMRCFOVx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In order to stand out in the crowded private school space, we looked outside of schools for inspiration—drawing from global sports and technology brands.\\n\\nThis campaign steers right away from traditional school advertising: think students standing and smiling in their school uniforms, older and younger students holding hands and walking through manicured school grounds, girls in safety glasses huddled over a beaker and Bunsen burner.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EkVYlvmrxM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30444\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ek8exDfZlT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The result is a powerful cinematic masterpiece: dramatic, inspirational and compelling. The script was drawn from lyrics of the college’s traditional song. Paired with the inspiring footage, the video effectively acknowledges the past while painting a vivid picture of the future.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IGcqD2p42y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30445\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CUjY0m7ysa\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“It was a pleasure working with New Word Order to develop the new creative for our College. They took the time to get to know what makes our college unique, and helped put that into tangible storytelling.”\",\"plainText\":\"— Aimee Barlett, Marketing and Communications Manager at Coomera Anglican College\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Ja5zJfaN0T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30446\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Coomera Anglican College','This campaign is bridging the gap between Coomera Anglican College\'s storied past and bold future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138087,141848,1,'Rural Aid','2022-08-08 06:28:55','2022-08-08 06:28:55','849fb765-f7fe-40fa-a4b8-ff830b6d41cc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Through drought, flood and fire, Rural Aid is there.',NULL,NULL,'Rural Aid is there for local farmers doing it tough, providing water, fodder and financial and counselling help. \n\nProviding emergency support is the priority, but it was time for Rural Aid to shift its focus to building resilience and sustainability in rural communities.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eLK3JgwUaW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47719\",\"22211\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QCEdWG6OxJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"\\\"The nature of the campaign, featuring real farmers telling their story, was insightful for many staff who might not get the chance to speak with or hear from farmers very often.\\\"\",\"plainText\":\"**– Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-a1ZSpKzNhg\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/575770982\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4IaqNatl2X\",\"enabled\":false,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"The campaign\",\"plainText\":\"Our goal was to raise significant revenue before the end of the financial year. 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