#### Liam has often been called the somewhat paradoxical term of a pragmatic creative. 

Crafting words and conceptualising new ideas and strategies remains his passion, but ensuring everything he works on generates a positive impact for the client is what drives him. His experience in large multinational advertising agencies, along with years in independent agencies, has given him a broad perspective of what actually works in the dark arts of advertising and marketing. Deep in a storage box somewhere is a piece of paper saying he holds a Bachelor of Business-Communications (Majoring in Advertising).