[{"type":"vizyBlock","attrs":{"id":"vizy-block-W8fJrHtzJR","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"new1":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":"<b> The most powerful form of marketing is when brands build lasting emotional connections with their audience. <b>","headingColour":"text-black","headingSize":"text-2xl"}},"new2":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"Often a lack of connection is to blame for marketing and brand under-performance.\nWhy is that? Well, think of brands like people.\nSome you associate with on a very shallow level. Some you interact with regularly but don’t really feel a connection. And some, you just really love.\nLike people, we want to engage with brands that share our values, perspectives and opinions. We become loyal to them when we know they understand us and make us feel good. \n\n<h5> But as a brand owner or leader, how do you find these insights and build these emotional connections? </h5>\nSuccessful brands invest in really understanding their customers.\nThey undertake fit-for-purpose qualitative research to ask their customers questions and gain their insights into what they are thinking and why they behave the way they do. \nToo often, this step is overlooked by a lack of understanding or a short-term view of objectives and budget. \nCustomer insights are the gold nuggets of wisdom that don’t just give rise to effective campaigns—they transform the businesses, too.","textSize":"text-xl","textColour":"text-black"}},"new3":{"type":"textGrid","enabled":true,"collapsed":false,"fields":{"gridItems":{"new1":{"type":"6","fields":{"heading":"Case study #1: Tech company","text":"Last year, we undertook 20 in-depth online interviews for a tech company wanting to know how their customers felt about them.\nThe phone interviews, all following the same discussion guide and conducted across the world, clearly showed that while customers were loyal, they were hungry for greater innovation.\nThese insights gave the leadership team confidence to fast-track some of their more ambitious projects."}},"new2":{"type":"6","fields":{"heading":"Case study #2: Business management consultancy","text":"We recently interviewed 20 potential, current and lapsed customers for a business management consultancy.\nOur client learned more about the life cycle of their customers’ businesses, and how their needs change at each stage.\nThe insights from these interviews helped us shape the consultancy’s approach to introducing a new product stream to a wider audience."}},"new3":{"type":"6","fields":{"heading":"Case study #3: Tertiary institution","text":"Earlier this year, we undertook 15 in-depth interviews and six focus groups for a tertiary institution, aimed at understanding the emotional drivers for enrolments.\nEnrolments had been waning slowly for eight years, and key demographics had switched around, too.\nThrough our insights, we were able to show that, while students were still true believers in the brand, alumni and referrers were noticeably less enthusiastic. This was affecting the quality and number of referrals.\nThe detail in our insights is fuelling a brand and \nmarketing strategy aimed at strengthening connections."}}}}},"new4":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"<h5> Fit-for-purpose customer research </h5>\nAt New Word Order, we undertake this step as part of our wider brand development methodology.\nEvery time, we find research yields valuable input into our clients’ business strategies on top of feeding their brand strategy.\nOur qualitative research is a formative contribution that tells you how your customers perceive your brand and what they need from you.\nWe then use quantitative research to test that these views are representative of the wider industry and your customer base.\nResearch can be expensive but it doesn’t have to be.\nThere’s an art to asking customers questions. We can find out the true, deep feelings of your customers—ones they’ll never tell you, no matter how close the relationship you share.","textSize":"text-xl","textColour":"text-black"}}},"buttons":[],"sectionTitle":null}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-IRn8rdVydZ","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-green","textBuilder":{"new1":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"<b> We have the expertise to undertake this process cost effectively, from effective research through to insights and creative execution.","textSize":"text-xl","textColour":"text-black"}}},"buttons":{"new1":{"type":"buttons","enabled":true,"collapsed":false,"fields":{"buttonText":"Talk to us today","buttonImage":[],"internalLink":["21297"],"externalLink":null,"buttonStyle":"outline","buttonColour":"black"}}},"sectionTitle":null}}}}}]