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22:39:15','58c6ad33-53fa-47f9-9ee8-44eadb72e129'),(1823,148598,1,68,'2021-04-15 02:00:00','2021-04-15 03:00:00',0,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'2021-03-31 22:39:17','2021-03-31 22:39:17','378b8df8-23bd-4c50-9bb3-4bfb7cc3a73a'),(1824,148599,1,68,'2021-04-14 07:30:00','2021-04-14 08:30:00',0,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'2021-03-31 22:41:45','2021-03-31 22:41:45','ca9ead64-14b1-4390-baf3-8f551f8c7ea2'),(1825,148600,1,68,'2021-04-21 23:00:00','2021-06-30 03:00:00',0,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'2021-03-31 22:42:12','2021-03-31 22:42:12','91604d0b-c7c7-47b5-82f5-2a75e306d3ce'),(1826,148601,1,68,'2021-04-14 09:00:00','2021-04-14 10:00:00',0,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'2021-03-31 22:44:35','2021-03-31 22:44:35','7ba0752a-4d0f-4783-90f8-d351b8de80ee'),(1828,148760,1,68,'2021-04-14 09:00:00','2021-04-14 10:00:00',0,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'2021-03-31 23:47:58','2021-03-31 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05:46:30','ab55f4af-aec3-462e-8ec8-e593da6391ba'),(1977,151196,1,68,'2021-05-12 08:00:00','2021-05-12 10:00:00',0,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'2021-04-18 05:46:30','2021-04-18 05:46:30','10e77ead-608e-45d1-aeff-aaaaf6d30cc3'),(1979,151210,1,68,'2021-05-12 08:00:00','2021-05-12 10:00:00',0,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'2021-04-18 22:32:00','2021-04-18 22:32:00','e0985adb-9377-45e2-87e4-618fbfa90f0e'),(1980,151211,1,68,'2021-05-12 08:00:00','2021-05-12 10:00:00',0,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'2021-04-18 22:32:02','2021-04-18 22:32:02','f61356fc-649f-4132-9348-1d23e4481914'),(1981,151212,1,68,'2021-05-04 01:00:00','2021-05-04 02:30:00',0,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'2021-04-18 22:37:31','2021-04-18 22:37:31','c69985a7-0d7f-4b8d-a594-4f4616b87736'),(1982,151214,1,68,'2021-05-04 01:00:00','2021-05-04 02:30:00',0,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'2021-04-18 22:37:32','2021-04-18 22:37:32','168b80ae-3e94-4034-999b-cabb047e7170'),(1984,151225,1,68,'2021-05-04 01:00:00','2021-05-04 02:30:00',0,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'2021-04-19 05:08:23','2021-04-19 05:08:23','fb48e52c-fd0b-45bc-b352-75e7bd4bcfff'),(1985,151226,1,68,'2021-05-04 01:00:00','2021-05-04 02:30:00',0,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'2021-04-19 05:08:25','2021-04-19 05:08:25','6229cb48-7293-4b03-8366-837e518e2cb7'),(1987,151235,1,68,'2021-05-19 22:30:00','2021-05-20 06:30:00',0,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'2021-04-20 03:05:10','2021-04-20 03:05:10','dc8409c2-0936-458f-ac12-8ad5e1d3befb'),(1988,151236,1,68,'2021-05-19 22:30:00','2021-05-20 06:30:00',0,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'2021-04-20 03:05:10','2021-04-20 03:05:10','31d9e5a0-0b49-4c64-861e-3a54530af0b3'),(1989,151237,1,68,'2021-05-19 22:30:00','2021-05-20 06:30:00',0,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'2021-04-20 03:05:10','2021-04-20 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INSERT INTO `content` VALUES (1,1,1,NULL,'2021-03-30 06:11:45','2022-10-24 23:08:02','620d3254-4dbb-4a21-b908-5ed62aff0488',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Full-stack developer',NULL,NULL,NULL,'#### Ryan has more than a decade’s experience as a full-stack developer. \n\nOver that time he has worked with many systems and frameworks to help clients achieve their goals. Ryan has a passion for problem solving and delivering the best solutions for clients.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'https://www.linkedin.com/in/ryan2407/',NULL,NULL,NULL,NULL,'blue',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(14833,14833,1,'James McIlwraith - Brand Audit','2021-04-22 23:29:35','2021-04-22 23:29:35','0b68cd53-da69-4a26-b208-6e1e073ac660',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16568,16571,1,'Revelian','2021-05-14 06:43:31','2022-08-12 03:46:46','8490436b-c3c6-435b-b2c2-6790f18d9a7e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'It’s all about the reveal, especially for a brand that reveals truth as their core business. Revelian uncovers the hidden, delves inside and goes beneath the surface to reveal the truth inside people, for businesses and organisations wanting to hire people well, and utilise them well',NULL,NULL,'The big reveal',NULL,NULL,'Revelian is a charismatic player in the field of business talent identification and assessment. We told Revelian’s story by rolling out a suite of new brand tools and using a powerful visual metaphor for the outcomes their customers gain.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wVL1kj40Jr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47639\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3ldwVmO5X2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"A beautiful partnership\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our goal was to position and powerfully differentiate this business from its competitors. The branding achieves this and binds Revelian’s internal team more closely to its purpose and business objectives. In doing so, it ensures current and prospective customers and partners can access, understand—and most importantly—prefer Revelian and its offering.\\n\\nOverall, our rollout for Revelian was staged and achievable, allowing the client to adjust and update their brand over time. This approach remains cost-effective for our client and has allowed us to work with them closely with key stakeholders to ensure we are meeting their needs and creating value for their investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-88fP2RTozJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47641\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-l0m2MRWrk9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"A new brand story to tell\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Revelian brand story centres around the stories of their prospective customers—those who require business talent identification and assessment. Revelian’s narrative guides these customers along a compelling journey. It reads like any good treasure hunt should: the hunter driven by the thrill of next step and the genuine promise of quality and authenticity.\\n\\nThe intrigue and complexity of human behaviour is a fascinating topic that most of us explore throughout our daily life and work. 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2','2021-05-17 23:40:57','2021-06-09 23:22:17','7945711d-ff02-46dc-b1ed-0f105061b820',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":[],\"optimizedWebPImageUrls\":[],\"variantSourceWidths\":[],\"variantHeights\":[],\"focalPoint\":null,\"originalImageWidth\":null,\"originalImageHeight\":null,\"placeholder\":\"\",\"placeholderSvg\":\"\",\"colorPalette\":[],\"lightness\":null,\"placeholderWidth\":0,\"placeholderHeight\":0,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16612,16828,1,'Domestic and family violence','2021-05-17 23:41:01','2022-08-12 03:47:29','30ea1060-a9cb-4484-9559-fbc3ea72c37f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\n\nEveryone deserves to feel safe. Domestic and family violence is never acceptable. Help and support are available.',NULL,NULL,'Everyone deserves to feel safe',NULL,NULL,'We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2BMTwZsxt5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16826\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yW5tY9wyAQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\\n\\nEveryone deserves to feel safe. 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DFV is complex and often hard to identify. We unpacked the different dimensions of DFV and always pointed the reader or viewer to help and support.\\n\\nOur messages were targeted to a diverse Queensland audience. 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We were careful to avoid using the human figure or gender-specific shapes to symbolise violent or threatening behaviours.\\n\\nInstead, our goal was to capture the far-reaching effect of domestic violence in the home and family through clean and minimal iconography, colours and shapes.\\n\\nWe used brand colours strategically, ensuring they were striking but not aggressive or alarming. 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The morphing animation style is eye-catching and interesting.\\n\\nThe morphing shapes also efficiently unpack important messages to the viewer, complementing and supporting the messages in the video voiceover.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-asjEpeVorj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/572804196\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0Latj6rdpS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Phase 2\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After the success of our 2020 launch, we rolled out a new iteration in 2021 that focused more on the non-physical forms of domestic and family violence.\\n\\nThis includes behaviour around controlling or monitoring finances, technology and social interactions.\\n\\nOur goal: to raise awareness and understanding of these forms of abuse, and communicate the seriousness of these behaviours.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aCf57wrIYs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/430227569\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Qes33flGQL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Work of this kind speaks straight to our purpose as an agency: to make a meaningful impact to people’s lives. 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Help and support are available.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16625,16856,1,'Domestic and family violence awareness campaign','2021-05-18 00:01:20','2021-05-18 00:01:20','e3003532-1f5b-492c-9828-9a8919541e5f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\n\nEveryone deserves to feel safe. Domestic and family violence is never acceptable. Help and support are available.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16627,16861,1,'Domestic and family violence awareness campaign','2021-05-18 00:07:48','2021-05-18 00:07:48','478afedc-a76f-4ba0-858f-00e35d23b868',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\n\nEveryone deserves to feel safe. Domestic and family violence is never acceptable. Help and support are available.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16629,16866,1,'b2b','2021-05-18 00:31:07','2021-05-18 00:31:07','3a921bab-5bc9-4f75-9f7e-60e2a81997a1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16630,16867,1,'Brand','2021-05-18 00:31:08','2021-05-18 00:31:08','273b2c85-445b-4cd1-a1bc-a9c4d3869dda',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16631,16868,1,'business to business','2021-05-18 00:31:08','2021-05-18 00:31:08','3f854f4c-a2d1-45d0-8d34-9e228449c493',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16632,16869,1,'Campaign','2021-05-18 00:31:08','2021-05-18 00:31:08','a00b500b-2004-494f-bc07-3430c8b2de4e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16633,16870,1,'marketing','2021-05-18 00:31:08','2021-05-18 00:31:08','254dfe83-fd7c-439a-adce-e3d8497c2b63',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16634,16871,1,'niche market','2021-05-18 00:31:08','2021-05-18 00:31:08','af55a5a2-7c4f-415a-85a8-fd1f863d5c4c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16635,16872,1,'vertical market','2021-05-18 00:31:08','2021-05-18 00:31:08','ef01d142-34f1-49b4-a073-b7cfb34b14a6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16638,16875,1,'case study','2021-05-18 00:31:08','2021-05-18 00:31:08','c05e8ae2-c519-4526-9283-56e20a06986f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16639,16876,1,'client focus','2021-05-18 00:31:08','2021-05-18 00:31:08','52557a2c-7b36-487f-ad10-1af9786bc9a6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16640,16877,1,'client service','2021-05-18 00:31:08','2021-05-18 00:31:08','65a23b3e-c645-4518-bab2-ef1eebd33d42',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16643,16880,1,'Business','2021-05-18 00:31:09','2021-05-18 00:31:09','ad9eb054-c571-4cad-90c6-8fb5d9638e6c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16644,16881,1,'language','2021-05-18 00:31:09','2021-05-18 00:31:09','53c96344-a81c-4a88-8dd9-80840ab8677b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16645,16882,1,'logic','2021-05-18 00:31:09','2021-05-18 00:31:09','cd518985-8ee4-4d3c-98fc-70a2d716d391',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16646,16883,1,'project management','2021-05-18 00:31:09','2021-05-18 00:31:09','1cd6b6e3-f489-4f93-831d-7aa693409242',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16649,16886,1,'journalism','2021-05-18 00:31:09','2021-05-18 00:31:09','4199e82e-d0c9-4375-a024-91a5fcf8e68d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16650,16887,1,'media','2021-05-18 00:31:09','2021-05-18 00:31:09','ed075f75-537c-4ff0-84a7-98d79981b1d4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16651,16888,1,'reporting','2021-05-18 00:31:09','2021-05-18 00:31:09','1cbcb9ba-c0e6-4c4f-87f2-5b8d2105e4e9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16652,16889,1,'writing','2021-05-18 00:31:09','2021-05-18 00:31:09','30e1611b-dc3a-4ad5-b5d3-a394063f43d0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16655,16892,1,'Communication','2021-05-18 00:31:09','2021-05-18 00:31:09','b3061a29-6ac0-44a7-b392-129cdcc8afce',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16656,16893,1,'jargon','2021-05-18 00:31:09','2021-05-18 00:31:09','123381ec-03ca-4686-ae9e-bf654acd0d4f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16659,16896,1,'leadership','2021-05-18 00:31:10','2021-05-18 00:31:10','a11ecf7a-9404-42c8-945b-ab0bf3a6b1bf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16660,16897,1,'management','2021-05-18 00:31:10','2021-05-18 00:31:10','73d6083b-48b9-4860-980d-aea4d6d9d010',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16663,16900,1,'Gen-Y','2021-05-18 00:31:10','2021-05-18 00:31:10','32a381a6-2e26-4e67-bd30-c908b0eb3913',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16664,16901,1,'people','2021-05-18 00:31:10','2021-05-18 00:31:10','0d836e21-4d6e-44d1-8cd0-0eec8792a4d4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16665,16902,1,'social media','2021-05-18 00:31:10','2021-05-18 00:31:10','6a5ec24e-77bf-4827-a348-098af5c62f1a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16666,16903,1,'strategy','2021-05-18 00:31:10','2021-05-18 00:31:10','7009b224-9e99-4096-a888-227427161021',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16667,16904,1,'target audience','2021-05-18 00:31:10','2021-05-18 00:31:10','16b9c46b-ba1c-4f6e-a367-fd2cd677bff4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16670,16907,1,'copywriting','2021-05-18 00:31:10','2021-05-18 00:31:10','2d51c92e-ca41-4487-b0f0-f184ac6801ed',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16671,16908,1,'hero','2021-05-18 00:31:10','2021-05-18 00:31:10','cafd891a-29f7-4423-b52b-520ec22fd129',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16674,16911,1,'Content','2021-05-18 00:31:11','2021-05-18 00:31:11','260db276-eb21-4ac5-8613-d4c05d5ee15e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16675,16912,1,'content marketing','2021-05-18 00:31:11','2021-05-18 00:31:11','5a4ddf0d-5d1f-4324-826c-580f6de2d109',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16678,16915,1,'Collaboration','2021-05-18 00:31:11','2021-05-18 00:31:11','ea1d7ed3-1b57-4f33-b033-de70951d848d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16681,16918,1,'creative','2021-05-18 00:31:11','2021-05-18 00:31:11','65a22650-536c-46b3-8c7d-089958d3c6ab',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16682,16919,1,'creative agency','2021-05-18 00:31:11','2021-05-18 00:31:11','e1abfc54-56ab-4b7e-8cad-b5bfc14dd6f1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16683,16920,1,'human','2021-05-18 00:31:11','2021-05-18 00:31:11','db3ed8c7-e2b0-4176-9f32-b0f0052428a9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16686,16923,1,'experience','2021-05-18 00:31:11','2021-05-18 00:31:11','065b9060-caf1-4e5a-9751-50a4dc20d1ec',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16689,16926,1,'pitch','2021-05-18 00:31:12','2021-05-18 00:31:12','35a5db2a-6298-4d85-bcd5-ca4dda22b12b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16690,16927,1,'tender','2021-05-18 00:31:12','2021-05-18 00:31:12','ac28285f-c608-47d2-9ff1-05186fa4dbbb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16693,16930,1,'branding','2021-05-18 00:31:12','2021-05-18 00:31:12','cc03eb56-82e1-41df-aaff-823a896d5c07',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16694,16931,1,'Design','2021-05-18 00:31:12','2021-05-18 00:31:12','8b6bbe4f-a90f-4b24-8f51-d229ff804657',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16695,16932,1,'photoshoot','2021-05-18 00:31:12','2021-05-18 00:31:12','b1acdbb6-77be-462b-b408-35f26cd35e54',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16696,16933,1,'stock photography','2021-05-18 00:31:12','2021-05-18 00:31:12','bf514ced-038a-48f1-bcbb-fdc64eed7578',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16699,16936,1,'best practice','2021-05-18 00:31:12','2021-05-18 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00:31:12','e5169a5f-9964-4768-8fa6-5c18b0301d64',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16701,16938,1,'structure','2021-05-18 00:31:13','2021-05-18 00:31:13','e493154b-593c-49c6-a8a7-80dba6fc9209',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16702,16939,1,'web copy','2021-05-18 00:31:13','2021-05-18 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00:31:13','bfcf1d06-2bf9-454b-96c3-5290ccd16a33',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16710,16947,1,'SME','2021-05-18 00:31:13','2021-05-18 00:31:13','d3338b89-39c6-42aa-9d4e-b69649461dce',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16713,16950,1,'website','2021-05-18 00:31:14','2021-05-18 00:31:14','99885b63-55af-4152-bb87-b13a2f0846cf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16716,16953,1,'maccas','2021-05-18 00:31:14','2021-05-18 00:31:14','7848548a-c5a8-493c-9f88-dc2b00027f79',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(16717,16954,1,'mcdonalds','2021-05-18 00:31:14','2021-05-18 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23:22:12','20006eb7-6a02-45de-8e67-c70dc5a6c007',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":[],\"optimizedWebPImageUrls\":[],\"variantSourceWidths\":[],\"variantHeights\":[],\"focalPoint\":null,\"originalImageWidth\":null,\"originalImageHeight\":null,\"placeholder\":\"\",\"placeholderSvg\":\"\",\"colorPalette\":[],\"lightness\":null,\"placeholderWidth\":0,\"placeholderHeight\":0,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17360,17597,1,'Posts Export 2021 May 18 0312 2','2021-05-18 03:17:29','2021-06-09 23:22:11','716875ca-7862-41d5-8e3e-60231de1c9ab',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":[],\"optimizedWebPImageUrls\":[],\"variantSourceWidths\":[],\"variantHeights\":[],\"focalPoint\":null,\"originalImageWidth\":null,\"originalImageHeight\":null,\"placeholder\":\"\",\"placeholderSvg\":\"\",\"colorPalette\":[],\"lightness\":null,\"placeholderWidth\":0,\"placeholderHeight\":0,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17361,17598,1,'Newwordorder Word Press 2021 05 18 6','2021-05-18 03:19:16','2021-06-09 23:22:11','a65c2231-3055-480b-ae4b-d4778f1aea0c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":[],\"optimizedWebPImageUrls\":[],\"variantSourceWidths\":[],\"variantHeights\":[],\"focalPoint\":null,\"originalImageWidth\":null,\"originalImageHeight\":null,\"placeholder\":\"\",\"placeholderSvg\":\"\",\"colorPalette\":[],\"lightness\":null,\"placeholderWidth\":0,\"placeholderHeight\":0,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17363,17600,1,'business-to-business','2021-05-18 03:20:48','2021-05-18 03:20:48','54a7668e-aa46-4942-ab80-3f6fab4037d3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17364,17601,1,'niche-market','2021-05-18 03:20:48','2021-05-18 03:20:48','e0f9b854-91d1-4c64-bace-db1816e85905',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17365,17602,1,'vertical-market','2021-05-18 03:20:48','2021-05-18 03:20:48','18e72895-7ae0-4231-85ea-d17fe3961228',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17366,17603,1,'Be heard across vertical markets and sectors','2021-05-18 03:20:48','2021-07-23 06:19:14','4de82002-0481-4b03-82d1-21755e7e2467',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-miFonpEY6W\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Everyone wants a product or service that meets their needs. We’re time-poor, so that means we want to work with businesses that get us, that know what we do and can service us accordingly.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Businesses with specialised, vertically oriented products have been marketing this strength for years.\\n\\nSo how do you capitalise if your product isn’t niche-market specific?\\n\\nI’m not about to tell you to start touting your product as market specific or specialised if it’s not. But if clients from a particular industry sector are benefiting from your product or service, why not tell other potential, similar clients? It’s much easier to get an audience to listen if you’re speaking directly to them.\\n\\nCustomising your message can build confidence in your service and help you to build market share.\\n\\nChoose one or two major industry sectors you service, and then ask yourself (or better still, ask them) a few questions.\\n\\nHow do they use your product or service?\\n\\nWhat specific business benefit are they getting when they use it?\\n\\nWhat staff within the organisation use it the most?\\n\\nArmed with that knowledge, you can produce messages and communications collateral that directly engages the audience.\\n\\nIt doesn’t have to be complicated. You don’t have to build a whole new campaign for every industry you service. Your brand and product remains consistent, but the way you structure your message changes.\\n\\nThere’s no better way to show potential clients how much you appreciate their specific needs.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17367,17604,1,'Be heard across vertical markets and sectors','2021-05-18 03:20:48','2021-05-18 03:20:48','45c637e5-4595-4286-b345-c8a9630ca84d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Everyone wants a product or service that meets their needs. We’re time-poor, so that means we want to work with businesses that get us, that know what we do and can service us accordingly.\n\nBusinesses with specialised, vertically oriented products have been marketing this strength for years.\n\nSo how do you capitalise if your product isn’t niche-market specific?\n\nI’m not about to tell you to start touting your product as market specific or specialised if it’s not. But if clients from a particular industry sector are benefiting from your product or service, why not tell other potential, similar clients? It’s much easier to get an audience to listen if you’re speaking directly to them.\n\nCustomising your message can build confidence in your service and help you to build market share.\n\nChoose one or two major industry sectors you service, and then ask yourself (or better still, ask them) a few questions.\n\n<em>How do they use your product or service? </em>\n\n<em>What specific business benefit are they getting when they use it? </em>\n\n<em>What staff within the organisation use it the most?</em>\n\nArmed with that knowledge, you can produce messages and communications collateral that directly engages the audience.\n\nIt doesn’t have to be complicated. You don’t have to build a whole new campaign for every industry you service. Your brand and product remains consistent, but the way you structure your message changes.\n\nThere’s no better way to show potential clients how much you appreciate their specific needs.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17368,17605,1,'case-study','2021-05-18 03:20:48','2021-05-18 03:20:48','7fb62060-8e46-4797-a113-f09f95936929',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17369,17606,1,'client-focus','2021-05-18 03:20:48','2021-05-18 03:20:48','af928794-ea9e-4cac-b6a6-979d9fcf5898',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17370,17607,1,'client-service','2021-05-18 03:20:48','2021-05-18 03:20:48','00c3a196-9945-49c8-a813-852f40f1abf2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17371,17608,1,'State your client’s case','2021-05-18 03:20:48','2021-07-23 06:19:14','88a12588-0064-4434-80dd-c8c4904c56c0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wwyHcPmT7W\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"We all know how much easier it is to see the path if someone else has cleared it for us first. Your clients and potential clients are no different. Comparing can help them comprehend the value to their own business.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"That’s the value of a case study.\\n\\nThe trick is producing an interesting, well-written, balanced story that makes audiences believe and want to read it.\\n\\nSo how do you put together a great case study?\\n\\nFirst, you need a happy (and preferably interesting) client who agrees to let you tell their story.\\n\\nNext you need to listen to their story. It’s not good enough that you know where your product and services sit in their business. That’s not the story, that’s your marketing copy.\\n\\nStep away from your own business perspective for a moment and think about your clients’.\\n\\n- What are they trying to achieve as a business?\\n- What specifically were they trying to achieve when they implemented your product or service?\\n- What was the situation or status quo prior to implementing your product or service?\\n- How did (or do) they find the process?\\n- Did your service meet or exceed their expectations?\\n- Were there any hiccups or learning experiences that can be included? (We figure if you’ve chosen this story it’s a pretty happy one. But there’s nothing wrong with including an honest teething problem, especially one that has a happy ending. If you addressed and resolved the issue quickly, then it’s a positive reflection on your business).\\n- What was the final outcome?\\n- Can you put a dollar or other specific value figure on the outcome?\\n\\nYou need detail to paint a picture, but don’t get bogged down by it. Keep it sharp, informative and interesting to the audience, and make sure your tone suits them too. Include constant subtle reminders of your product or service\'s involvement in the success, but avoid making it sound like advertorial.\\n\\nGetting it right is worth the effort. At New Word Order, we’ve been producing case studies for client web sites, brochures, presentations, publications and other collateral for over 9 years. We get the brief right, we know what questions to ask and we know how to conduct a phone interview. Because we do them every day.\\n\\nIf your product or service adds value, a great client case study is going to be the most effective sales tools you ever invested in.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17372,17609,1,'State your client’s case','2021-05-18 03:20:48','2021-05-18 03:20:48','b508f90f-f2e7-4422-a285-e36e13fb1283',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'We all know how much easier it is to see the path if someone else has cleared it for us first. Your clients and potential clients are no different. Comparing can help them comprehend the value to their own business.\n\nThat’s the value of a case study.\n\nThe trick is producing an interesting, well-written, balanced story that makes audiences believe and want to read it.\n\nSo how do you put together a great case study?\n\nFirst, you need a happy (and preferably interesting) client who agrees to let you tell their story.\n\nNext you need to listen to their story. It’s not good enough that you know where your product and services sit in their business. That’s not the story, that’s your marketing copy.\n\nStep away from your own business perspective for a moment and think about your clients’.\n<ul>\n 	<li> What are they trying to achieve as a business?</li>\n 	<li>What specifically were they trying to achieve when they implemented your product or service?</li>\n 	<li>What was the situation or status quo prior to implementing your product or service?</li>\n 	<li>How did (or do) they find the process?</li>\n 	<li>Did your service meet or exceed their expectations?</li>\n 	<li>Were there any hiccups or learning experiences that can be included? (We figure if you’ve chosen this story it’s a pretty happy one. But there’s nothing wrong with including an honest teething problem, especially one that has a happy ending. If you addressed and resolved the issue quickly, then it’s a positive reflection on your business).</li>\n 	<li>What was the final outcome?</li>\n 	<li>Can you put a dollar or other specific value figure on the outcome?</li>\n</ul>\nYou need detail to paint a picture, but don’t get bogged down by it. Keep it sharp, informative and interesting to the audience, and make sure your tone suits them too. Include constant subtle reminders of your product or service\'s involvement in the success, but avoid making it sound like advertorial.\n\nGetting it right is worth the effort. At New Word Order, we’ve been producing case studies for client web sites, brochures, presentations, publications and other collateral for over 9 years. We get the brief right, we know what questions to ask and we know how to conduct a phone interview. Because we do them every day.\n\nIf your product or service adds value, a great client case study is going to be the most effective sales tools you ever invested in.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17373,17610,1,'project-management','2021-05-18 03:20:48','2021-05-18 03:20:48','6b7d18c9-671b-47da-a82c-ffd3206e5c14',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17374,17611,1,'Common sense isn’t common','2021-05-18 03:20:48','2021-07-23 06:19:14','b68ad838-373d-4a13-aacc-e0dde99025d2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pEGVOX2A5Z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"A great deal of being successful in business is being practical, prepared and dedicated. Seems like common sense.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"You could almost say ‘never put off till tomorrow what you can do today’.\\n\\n##### **But things aren’t ever that simple.**\\n\\nWhile old sayings knock around forever, quite often all they do is put a situation into a little box so it stops nagging on our limited attention. In business, however, those nags – technically known as ‘thought-terminating clichés’ – often desperately need to be heeded.\\n\\nIn my work this week, I’ve seen what happens when an otherwise impressive company becomes blinded by its own clichés. In this case, it’s made senior management myopic, staff stifled, and the owners so consumed by their own narrative they’re unwilling to take responsibility for their failures. It’s not pretty, and the effects are wide-ranging.\\n\\nSo, how can you tell if you’re thinking clearly or caught up in your own clichés? For one, consider the terrifying thing about common clichés: pretty much all of them have an equally popular contradictory saying. Chances are the ones you favour in your business do, too.\\n\\n##### **Look before you leap … He who hesitates is lost.**\\n\\nIf at first you don\'t succeed, try, try again … Don\'t beat your head against a brick wall.\\n\\nAbsence makes the heart grow fonder … Out of sight, out of mind.\\n\\n##### **Haste makes waste … Time waits for no man.**\\n\\nYou\'re never too old to learn … You can\'t teach an old dog new tricks.\\n\\n##### **Do unto others as you would have others do unto you**\\n\\n… Nice guys finish last.\\n\\nReal common sense comes from combining logic, understanding and intuition. Most importantly, in a business sense, it comes from owners and managers operating with honesty, integrity and a good dose of self-awareness.\\n\\nSo while the problem you’re tackling in your business might well be better solved by putting your brain in gear, nose to the grindstone, shoulder to the wheel and keeping your eyes peeled – chances are that what you really need is the guts to be brutally honest with yourself.\\n\\nIt begs the question: What are the ways you use common language to brush over problems in your business? Are there common catchphrases or clichés buffering you from a dose of reality?\\n\\nHere are some examples:\\n\\n- That’s not the way we do things.\\n- It’s not my fault.\\n- That customer’s an idiot.\\n- It’s my way or the highway.\\n- The buck stops with me.\\n\\nIf you stopped to consider the situation and the automatic response within your business, I wonder if there’d be a nugget of genuine insight there that’s being hidden by a cliché? An opportunity to improve, rather than deny?\\n\\nIt’s worth considering. After all, it’s better to be safe than sorry.\\n\\nThis article first appeared in CCIQ’s Inform. We create, research and write this monthly e-zine, which goes out to businesses across Queensland.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17375,17612,1,'Common sense isn’t common','2021-05-18 03:20:48','2021-05-18 03:20:48','19c47c7d-8dbe-4167-a38a-d3d46e38a87d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A great deal of being successful in business is being practical, prepared and dedicated. Seems like common sense.\n\nYou could almost say ‘never put off till tomorrow what you can do today’.\n\nBut things aren’t ever that simple.\n\nWhile old sayings knock around forever, quite often all they do is put a situation into a little box so it stops nagging on our limited attention. In business, however, those nags – technically known as ‘thought-terminating clichés’ – often desperately need to be heeded.\n\nIn my work this week, I’ve seen what happens when an otherwise impressive company becomes blinded by its own clichés. In this case, it’s made senior management myopic, staff stifled, and the owners so consumed by their own narrative they’re unwilling to take responsibility for their failures. It’s not pretty, and the effects are wide-ranging.\n\nSo, how can you tell if you’re thinking clearly or caught up in your own clichés? For one, consider the terrifying thing about common clichés: pretty much all of them have an equally popular contradictory saying. Chances are the ones you favour in your business do, too.\n\n<em>Look before you leap … He who hesitates is lost.</em>\n\n<em>If at first you don\'t succeed, try, try again … Don\'t beat your head against a brick wall.</em>\n\n<em>Absence makes the heart grow fonder … Out of sight, out of mind.</em>\n\n<em>Haste makes waste … Time waits for no man.</em>\n\n<em>You\'re never too old to learn … You can\'t teach an old dog new tricks.</em>\n\n<em>Do unto others as you would have others do unto you … Nice guys finish last.</em>\n\nReal common sense comes from combining logic, understanding and intuition. Most importantly, in a business sense, it comes from owners and managers operating with honesty, integrity and a good dose of self-awareness.\n\nSo while the problem you’re tackling in your business might well be better solved by putting your brain in gear, nose to the grindstone, shoulder to the wheel and keeping your eyes peeled – chances are that what you really need is the guts to be brutally honest with yourself.\n\nIt begs the question: What are the ways you use common language to brush over problems in your business? Are there common catchphrases or clichés buffering you from a dose of reality?\n\nHere are some examples:\n\n<em>That’s not the way we do things.</em>\n\n<em> It’s not my fault.</em>\n\n<em>That customer’s an idiot.</em>\n\n<em>It’s my way or the highway.</em>\n\n<em>The buck stops with me.</em>\n\nIf you stopped to consider the situation and the automatic response within your business, I wonder if there’d be a nugget of genuine insight there that’s being hidden by a cliché? An opportunity to improve, rather than deny?\n\nIt’s worth considering. After all, it’s better to be safe than sorry.\n\n<em>This article first appeared in CCIQ’s Inform. We create, research and write this monthly e-zine, which goes out to businesses across Queensland.</em>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17376,17613,1,'How to read the media','2021-05-18 03:20:49','2021-07-23 06:19:15','3e33e559-0ad7-42f5-a97f-213903fbc83f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZQ8GkHzE9z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"With so much sensationalist news out there competing with valid journalism for your attention – and often winning – being able to tell the exploitative from the illuminative is a valuable skill.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"At the moment, the ideal of an informed public is suffering in something of a perfect news storm.\\n\\nThe interdependent weather fronts colliding are the 24-hour news cycle, Google’s diversity of sources, a global panic culture and political coverage that paints one side as uniformly outrageous and the other as cringingly ineffective: Abbott vs. Gillard, Newman vs. Palaszczuk, Romney vs. Obama.\\n\\nNews companies have found their new news audiences are always switched on, always hungry and, through Google, able to choose facts to suit their preceding opinions.\\n\\nSo used to being shocked, so prepared for it, the audience is anxiously tensed to leap on the tawdry or gory or disastrous.\\n\\nHeadlines such as “Australia actually unpopular destination for refugees” don’t sell.*\\n\\nPeople crave certainty in uncertain times. And there’s profit in that. At its worst, that led to the goings-on at News in the UK, but in its garden-variety form it has led news devolving from knowledge, analysis and consideration to information, opinion and soundbites.\\n\\nOr, more often in the case of financial and business news, an addiction to data (which sits one rung of below information, and two below knowledge) and whichever statistic is most alarming at that hour.\\n\\nBut now, a caveat before we unload on journalism: largely speaking, journalists do their best and care passionately about doing what they do and about doing it well and accurately. But, as every business knows, where there is passion there is overwork. And news is business.\\n\\nThus, these days reading news is, more than ever, about reading between the lines.\\n\\n##### **Here’s how:**\\n\\n###### **Experts and gurus**\\n\\nIn general there are three ways journalists establish the veracity of their stories they appeal to your mind, your heart or your respect for someone’s reputation.\\n\\nIt’s roughly the same idea as academic referencing in research, but it is perverted by placing the angle before the evidence. A quick way to clock a true expert is to research their credentials.\\n\\nLook for markers of success and that they practice what they preach. Would you go to a financial planner who was broke? If a story really gets you thinking, it worth doing some digging into who is quoted.\\n\\n###### **Bleeds it leads**\\n\\nOne of the oldest sayings in journalism is ‘if it bleeds it leads’: essentially, bad news sells. These days news services are struggling to find a business model that works when so much content is free online.\\n\\nMany simply try to drive maximum traffic through their sites. Shock tactics and so-called beat-ups are one way of grabbing attention.\\n\\nMost of the time, bad news is not nearly so bad. For example, remember the hullabaloo that preceded the activation of the Large Hadron Collider?\\n\\n###### **Chinese whispers**\\n\\nDo you hear what was said or what you want to hear? There is no way to avoid it, communication misfires almost constantly.\\n\\nA speaker can think one thing but accidentally say another, the listener can misunderstand what they say, the note taker can make a mistake, the tape recorder can pick up the sound of papers rustling at a crucial time. And that’s just communication across one link of the chain from brain-to-mouth, mouth-to-ear, ear-to-brain, brain-to-hand, pen-to-paper. Multiply these each time the information passes to the next actor in the sequence – including journalist, editor, proof reader, sub-editor and printer – and it is a wonder anything is even largely accurate.\\n\\n###### **Damn statistics**\\n\\n‘Lies, damn lies and statistics’ is true!\\n\\nStats are compressions of mathematical data into pieces of information. Compression always loses something. And there are big loopholes through which data can be pushed to get the result you like.\\n\\nFor example, if a study on income has a sample of 1000 people of whom 999 earn $1 a year and one Clive Rinehart who earns $1 billion a year, then the average wage – mathematically speaking – is just over $1 million. Prosperity for all!\\n\\nStats, facts and figures have their place. Generally, that place is not the centre.\\n\\n###### **Agenda and bias**\\n\\nBack in the Obama-McCain race there was 25 seconds that beautifully demonstrated media bias. You can watch it here.\\n\\nIf you don’t want to watch, this is what happens: the reporter asks a group of diners if they are going to vote for McCain – no one puts their hand up (one couple fights about it); then he asks who is going to vote for Obama – everyone puts their hand up. Then he turns to the camera and says, “See, it’s split.”\\n\\nAustralian mainstream media doesn’t seem embrace such gasp-inducing chutzpah, but there are definite leans to many of our outlets. Keep an eye out for them.\\n\\n###### **Simple and simplistic**\\n\\nEdward De Bono – regardless of what you think of him – wrote something useful about the difference between simple and simplistic.\\n\\n“If you do not seek to understand a situation or process, your efforts will be ‘simplistic’ rather than simple. Simplicity before understanding is worthless.”\\n\\nTime poor generalist journalists often never get a true and deep understanding what they are writing about. (Dedicated subject-matter journos, such as Laurie Oakes, absolutely understand what they are talking about). The average newshound just has to get the story down on paper, compressed by time, and move to the next thing.\\n\\nThey simply lack the time – and very often the inclination – to pore over details. Confronted with 4000 words of research for a 500-word space they prune things off. Often that simplification ends up simplistic and vital, subtle accuracies are accidentally lost.\\n\\n###### **Questioning headlines?**\\n\\nMy last point is taken verbatim from journalist Andrew Marr and his book My Trade because it can’t really be said any better.\\n\\n“If the headline asks a question, try answering ‘no’. “Is This the True Face of Britain’s Young?” (Sensible reader: No.) “Have We Found the Cure for AIDS?” (No; or you wouldn\'t have put the question mark in.) “Does This Map Provide the Key for Peace?” (Probably not.) A headline with a question mark at the end means, in the vast majority of cases, that the story is tendentious or over-sold.\\n\\n“It is often a scare story, or an attempt to elevate some run-of-the-mill piece of reporting into a national controversy and, preferably, a national panic.”\\n\\n##### **What it all means**\\n\\nJournalism is a tricky trade. The tricks cut both ways: you can foist them upon the audience or you can be caught out by them.\\n\\nAs long as attention spans continue to shorten – or as long as pandering to short attention spans makes more money – news is only going to get ‘trickier’ – in both senses of the word.\\n\\n*According to 2011 research form the UN, Australia ranks as the 46th most popular destination for asylum seekers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17377,17614,1,'How to read the media','2021-05-18 03:20:49','2021-05-18 03:20:49','5f6ed5ca-66e5-4fb9-895d-30e0205e334c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'With so much sensationalist news out there competing with valid journalism for your attention – and often winning – being able to tell the exploitative from the illuminative is a valuable skill.\n\n<strong> </strong>\n\nAt the moment, the ideal of an informed public is suffering in something of a perfect news storm.\n\nThe interdependent weather fronts colliding are the 24-hour news cycle, Google’s diversity of sources, a global panic culture and political coverage that paints one side as uniformly outrageous and the other as cringingly ineffective: Abbott vs. Gillard, Newman vs. Palaszczuk, Romney vs. Obama.\n\nNews companies have found their new news audiences are always switched on, always hungry and, through Google, able to choose facts to suit their preceding opinions.\n\nSo used to being shocked, so prepared for it, the audience is anxiously tensed to leap on the tawdry or gory or disastrous.\n\nHeadlines such as “Australia actually unpopular destination for refugees” don’t sell.*\n\nPeople crave certainty in uncertain times. And there’s profit in that. At its worst, that led to the goings-on at News in the UK, but in its garden-variety form it has led news devolving from knowledge, analysis and consideration to information, opinion and soundbites.\n\nOr, more often in the case of financial and business news, an addiction to data (which sits one rung of below information, and two below knowledge) and whichever statistic is most alarming at that hour.\n\nBut now, a caveat before we unload on journalism: largely speaking, journalists do their best and care passionately about doing what they do and about doing it well and accurately. But, as every business knows, where there is passion there is overwork. And news is business.\n\nThus, these days reading news is, more than ever, about reading between the lines.\n\nHere’s how:\n\n<strong> </strong>\n\n<strong>Experts and gurus</strong>\n\nIn general there are three ways journalists establish the veracity of their stories they appeal to your mind, your heart or your respect for someone’s reputation.\n\nIt’s roughly the same idea as academic referencing in research, but it is perverted by placing the angle before the evidence. A quick way to clock a true expert is to research their credentials.\n\nLook for markers of success and that they practice what they preach. Would you go to a financial planner who was broke? If a story really gets you thinking, it worth doing some digging into who is quoted.\n\n<strong> </strong>\n\n<strong>Bleeds it leads</strong>\n\nOne of the oldest sayings in journalism is ‘if it bleeds it leads’: essentially, bad news sells. These days news services are struggling to find a business model that works when so much content is free online.\n\nMany simply try to drive maximum traffic through their sites. Shock tactics and so-called beat-ups are one way of grabbing attention.\n\nMost of the time, bad news is not nearly so bad. For example, remember the hullabaloo that preceded the activation of the Large Hadron Collider?\n\n<strong> </strong>\n\n<strong>Chinese whispers</strong>\n\nDo you hear what was said or what you want to hear? There is no way to avoid it, communication misfires almost constantly.\n\nA speaker can think one thing but accidentally say another, the listener can misunderstand what they say, the note taker can make a mistake, the tape recorder can pick up the sound of papers rustling at a crucial time. And that’s just communication across one link of the chain from brain-to-mouth, mouth-to-ear, ear-to-brain, brain-to-hand, pen-to-paper. Multiply these each time the information passes to the next actor in the sequence – including journalist, editor, proof reader, sub-editor and printer – and it is a wonder anything is even largely accurate.\n\n<strong>Damn statistics</strong>\n\n‘Lies, damn lies and statistics’ is true!\n\nStats are compressions of mathematical data into pieces of information. Compression always loses something. And there are big loopholes through which data can be pushed to get the result you like.\n\nFor example, if a study on income has a sample of 1000 people of whom 999 earn $1 a year and one Clive Rinehart who earns $1 billion a year, then the average wage – mathematically speaking – is just over $1 million. Prosperity for all!\n\nStats, facts and figures have their place. Generally, that place is not the centre.\n\n<strong>Agenda and bias</strong>\n\nBack in the Obama-McCain race there was 25 seconds that beautifully demonstrated media bias. You can watch it <a href=\"http://www.youtube.com/watch?v=KTkqosRiyYo\">here</a>.\n\nIf you don’t want to watch, this is what happens: the reporter asks a group of diners if they are going to vote for McCain – no one puts their hand up (one couple fights about it); then he asks who is going to vote for Obama – everyone puts their hand up. Then he turns to the camera and says, “See, it’s split.”\n\nAustralian mainstream media doesn’t seem embrace such gasp-inducing chutzpah, but there are definite leans to many of our outlets. Keep an eye out for them.\n\n<strong>Simple and simplistic</strong>\n\nEdward De Bono – regardless of what you think of him – wrote something useful about the difference between simple and simplistic.\n\n“If you do not seek to understand a situation or process, your efforts will be ‘simplistic’ rather than simple. Simplicity before understanding is worthless.”\n\nTime poor generalist journalists often never get a true and deep understanding what they are writing about. (Dedicated subject-matter journos, such as Laurie Oakes, absolutely understand what they are talking about). The average newshound just has to get the story down on paper, compressed by time, and move to the next thing.\n\nThey simply lack the time – and very often the inclination – to pore over details. Confronted with 4000 words of research for a 500-word space they prune things off. Often that simplification ends up simplistic and vital, subtle accuracies are accidentally lost.\n\n<strong>Questioning headlines?</strong>\n\nMy last point is taken verbatim from journalist <a href=\"http://en.wikipedia.org/wiki/Andrew_Marr\">Andrew Marr</a> and his book <em>My Trade</em> because it can’t really be said any better.\n\n“If the headline asks a question, try answering ‘no’. “Is This the True Face of Britain’s Young?” (Sensible reader: No.) “Have We Found the Cure for AIDS?” (No; or you wouldn\'t have put the question mark in.) “Does This Map Provide the Key for Peace?” (Probably not.) A headline with a question mark at the end means, in the vast majority of cases, that the story is tendentious or over-sold.\n\n“It is often a scare story, or an attempt to elevate some run-of-the-mill piece of reporting into a national controversy and, preferably, a national panic.”\n\n<strong>What it all means</strong>\n\nJournalism is a tricky trade. The tricks cut both ways: you can foist them upon the audience or you can be caught out by them.\n\nAs long as attention spans continue to shorten – or as long as pandering to short attention spans makes more money – news is only going to get ‘trickier’ – in both senses of the word.\n\n*According to 2011 research form the UN, Australia ranks as the 46th most popular destination for asylum seekers.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17378,17615,1,'Corporatese to English','2021-05-18 03:20:49','2021-07-23 06:19:15','31065fca-5bae-49a3-b47a-5a52009b43dc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-HTh3V8VYub\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Our business, a prominent leading boutique South East Queensland digital, media, full service and mixed creative agency whose track record puts forth successes and achievement, is New Word Order.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We have built our business on a sensed customer need to elucidate and provide services and solutions from depth-wise passions toward maximizing, engaging and touching base with expert decision-makers and leading experts across our metropolitan networks and even internationally.\\n\\nThese helping, leading and connective skills are what we’d offer to any of our thousands of potentials – inclusive of and with regard to prospectives across the Brisbane and Queensland and Australasian business regionality. Therefore, does contacting New Word Order makes a case for your foremost responsibility toward your strategy regarding your business media?\\n\\nTaking this as a call to revolutionising content, we’d arrange to respond to results-based briefing documentation in solutionised offerings right through to customisable tailored service solutions, meaning the customers is always directly involved within the provision of every consultative gathering of resources, attaining full and effective impacts.\\n\\nSynergising professionally written, artfully designed and productionised media communiqués aligns with our lovely, ever-broadening, and exceptionally cultivated, understanding regarding to every comprehensive aspect within messaging strategies and best practice.\\n\\nAiding and multiplying the efficacy to give pursuit-led and driven engagement regarding consideration to you on our in-house specialities, strength and market-leading is an outstand.\\n\\nAttaining a results-based outcome hand-in-hand with dominant-paradigm appropriation and knowledge guarantees absolute marketing and communicated outcomes.\\n\\nOr, more simply:\\n\\nNeed help with business media? We’d love to give you a hand.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17379,17616,1,'Corporatese to English','2021-05-18 03:20:49','2021-05-18 03:20:49','9a252c0d-2783-4f04-82a6-dcaf75acfb4d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Our business, a prominent leading boutique South East Queensland digital, media, full service and mixed creative agency whose track record puts forth successes and achievement, is New Word Order.\n\nWe have built our business on a sensed customer <strong><span>need</span></strong> to elucidate and provide services and solutions from depth-wise passions toward maximizing, engaging and touching base with expert decision-makers and leading experts across our metropolitan networks and even internationally.\n\nThese <strong><span>help</span></strong>ing, leading and connective skills are what we’d offer to any of our thousands of potentials – inclusive of and <strong><span>with</span></strong> regard to prospectives across the Brisbane and Queensland and Australasian <strong><span>business</span></strong> regionality. Therefore, does contacting New Word Order makes a case for your foremost responsibility toward your strategy regarding your business <strong><span>media?</span></strong>\n\nTaking this as a call to revolutionising content, <strong><span>we’d</span></strong> arrange to respond to results-based briefing documentation in solutionised offerings right through to customisable tailored service solutions, meaning the customers is always directly involved within the provision of every consultative gathering of resources, attaining full and effective impacts.\n\nSynergising professionally written, artfully designed and productionised media communiqués aligns with our <strong><span>love</span></strong>ly, ever-broadening, and exceptionally cultivated, understanding regarding <strong><span>to</span></strong> every comprehensive aspect within messaging strategies and best practice.\n\nAiding and multiplying the efficacy to <strong><span>give</span></strong> pursuit-led and driven engagement regarding consideration to <strong><span>you</span></strong> on our in-house specialities, strength and market-leading is an outstand.\n\nAttaining <strong><span>a</span></strong> results-based outcome <strong><span>hand</span></strong>-in-hand with dominant-paradigm appropriation and knowledge guarantees absolute marketing and communicated outcomes.\n\nOr, more simply:\n\n<a href=\"http://www.newwordorder.com.au\"><strong><span>Need help with business media? We’d love to give you a hand.</span></strong></a>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17380,17617,1,'Management is more than measurement','2021-05-18 03:20:49','2021-07-23 06:19:15','b22257f7-4ad7-4a00-8a8c-ac0a9656c823',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4GZRkIUT1L\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Businesses in the service sectors have taken many management practices straight out of the factories of the 20th Century. Often they don’t work.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Let me use one of my staff’s previous performance reviews as a case study.\\n\\nHe worked for a large corporation and its performance review policy was worker and boss would sit down once a year for 20 minutes.\\n\\nThe boss had a set checklist for everyone – the same one.\\n\\nIt was a single A4 page covered with metrics along which each staff member would receive a score from ‘subpar’ through ‘needs improvement’ and ‘meets expectations’ to ‘exceeds expectations’.\\n\\nMy employee told me that his boss ticked ‘meets expectations’ for everything … regardless of who he was scoring.\\n\\nFor people who have worked in large corporations, nothing would be surprising so far. However, my employee and his boss had an unusually candid relationship.\\n\\nWhen my employee asked his old boss what he had to do to ‘exceed expectations’, the boss intimated that head office had decreed that no-one was allowed to ‘exceed expectations’.\\n\\nYou could surmise that this might have merely been an attempt to keep things simple. If everyone is average and everything works well enough, then no-one gets a raise, no-one needs leadership coaching, no budgets are stressed, and everyone remains motivated to ‘exceed expectations’.\\n\\nHowever, this case study skewers the saying you can’t manage what you can’t measure. This company’s performance reviews were not measuring, though they looked a lot like it. Their measurement tools and practices didn’t match the nature of their staff’s tasks in a services industry.\\n\\nSo this company was using an unreliable yardstick – a single A4 of tick-and-cross – and an unreliable measurer: the manager’s judgment in that one 20-minute block once a year.\\n\\nPlus they had kneecapped both with a rule that no-one can be better than just ‘good enough’.\\n\\nHere’s the rub. Most jobs these days aren’t on conveyor belts. Most create ‘value’ – the unmeasurable flipside of ROI – through services. Performance in these jobs can be accurately judged and appraised by involved and well-trained managers, but job performance in these sorts of roles cannot be accurately summed up with numbers.\\n\\nHere are the crucial toolkit words – and these words are a great hammer and anvil to crack so many things apart: qualitative and quantitative.\\n\\nManagement by measurement is quantitative. It is accountancy played with people. It fits neatly with the MBA approach to business.\\n\\nManagement by attention, involvement and open dialogue is qualitative. It understands and then secures consensus. It doesn’t fit anything neatly.\\n\\nWorking with people’s qualities isn’t neat, but it is where value comes from in the service sector.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17381,17618,1,'Management is more than measurement','2021-05-18 03:20:49','2021-05-18 03:20:49','604d4033-139f-4eb5-9382-44ea5c16a262',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Businesses in the service sectors have taken many management practices straight out of the factories of the 20th Century. Often they don’t work.\n\nLet me use one of my staff’s previous performance reviews as a case study.\n\nHe worked for a large corporation and its performance review policy was worker and boss would sit down once a year for 20 minutes.\n\nThe boss had a set checklist for everyone – the same one.\n\nIt was a single A4 page covered with metrics along which each staff member would receive a score from ‘subpar’ through ‘needs improvement’ and ‘meets expectations’ to ‘exceeds expectations’.\n\nMy employee told me that his boss ticked ‘meets expectations’ for everything … regardless of who he was scoring.\n\nFor people who have worked in large corporations, nothing would be surprising so far. However, my employee and his boss had an unusually candid relationship.\n\nWhen my employee asked his old boss what he had to do to ‘exceed expectations’, the boss intimated that head office had decreed that no-one was allowed to ‘exceed expectations’.\n\nYou could surmise that this might have merely been an attempt to keep things simple. If everyone is average and everything works well enough, then no-one gets a raise, no-one needs leadership coaching, no budgets are stressed, and everyone remains motivated to ‘exceed expectations’.\n\nHowever, this case study skewers the saying <em>you can’t manage what you can’t measure</em>. This company’s performance reviews were <em>not </em>measuring, though they looked a lot like it. Their measurement tools and practices didn’t match the nature of their staff’s tasks in a services industry.\n\nSo this company was using an unreliable yardstick – a single A4 of tick-and-cross – and an unreliable measurer: the manager’s judgment in that one 20-minute block once a year.\n\nPlus they had kneecapped both with a rule that no-one can be better than just ‘good enough’.\n\nHere’s the rub. Most jobs these days aren’t on conveyor belts. Most create ‘value’ – the unmeasurable flipside of ROI – through services. Performance in these jobs can be accurately judged and appraised by involved and well-trained managers, but job performance in these sorts of roles cannot be accurately summed up with numbers.\n\nHere are the crucial toolkit words – and these words are a great hammer and anvil to crack so many things apart: qualitative and quantitative.\n\nManagement by measurement is quantitative. It is accountancy played with people. It fits neatly with the MBA approach to business.\n\nManagement by attention, involvement and open dialogue is qualitative. It understands and then secures consensus. It doesn’t fit anything neatly.\n\nWorking with people’s qualities isn’t neat, but it <em>is </em>where value comes from in the service sector.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17382,17619,1,'social-media','2021-05-18 03:20:49','2021-05-18 03:20:49','3688f800-c215-4b80-9fb2-62c4812a1b3f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17383,17620,1,'target-audience','2021-05-18 03:20:49','2021-05-18 03:20:49','510c888d-bad1-4edb-8b76-c1434b68ed2d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17384,17621,1,'Talking to the kids: tips for marketing to Gen-Y','2021-05-18 03:20:49','2021-07-23 06:19:15','dd3de6b8-b7cd-4d37-88d1-dae5f48e2341',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-33RxHlAlsf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Generation-Y is the first generation that grew up with the internet, and so marketing and speaking to those whippersnappers can be a challenge. We found when we worked on our My Smoking and Feeling Good campaigns with Queensland Health that Gen-Y doesn’t like being preached at – they prefer being spoken to, sharing stories, and honest marketing experiences.\\n\\nKeeping in mind that half of the NWO team fits into that pesky generation, we’ve taken a good look at global researcher Joeri Van den Bergh interviews with 21 global marketing executives from big brands, like Converse, Heineken and BBC about improving their marketing to Gen-Y customers. Here’s what he - and we - learned.\\n\\n##### **1. Make it relevant**\\n\\nFor Gen-Y, it’s all about price/quality: Are you offering something valuable? Are you only selling product, or facilitating and endorsing their life? Being true to who you are is also key. Van den Bergh found storytelling, authenticity, and uniqueness add more than you would expect: They reflect Gen-Y\'s core values and sustain your corporate identity.\\n\\nHe also says that creating an actual experience around your product, online and offline, elevates your brand experience. To stay relevant for Millennials, Van den Bergh says marketers should endorse inclusive brands with exclusive experiences.\\n\\n##### **2. Be where they are**\\n\\nVan den Bergh says that above-the-line campaigns still create awareness, but integration with social media and interaction is vital to connect with Gen-Y.\\n\\nHe recommends that websites be used to engage with Gen-Y customers on a deeper level, with contests, games, or ads. Van den Bergh says your website should be a portal where everything your consumer needs to know is presented in an intuitive and engaging way.\\n\\nOf course, he considers social media a must. Facebook, for example, enables interaction and inspiration and is a great platform for trying new things. Van den Bergh recommends going mobile to connect with your consumers, and to connect them with each other.\\n\\nHe also says events are the way to go when you want to create an ultimate customer experience. The result is word-of-mouth—sharing stories online and long-lasting memories.\\n\\n##### **3. Activate conversations**\\n\\nSurprising your consumers is the best way to shake them awake and make sure they stay focused. Van den Bergh says a surprise can be anything and as long it’s relevant and you don\'t stalk them, Gen-Y will love it.\\n\\nHe also says not to underestimate the power of stories. Tell a story about yourself, let your consumers share stories about their personal life, or combine both.\\n\\n##### **4. Enhance loyalty, be FAIR**\\n\\nYou have to keep your Gen-Y consumers involved. Van den Bergh says to follow the FAIR model: FAst, Innovative, and Rewarding.\\n\\nThe faster you react to your consumers, the more likely you are to have a bond with them. By innovating, you are showing interest, creativity, and initiative. Showing Gen-Y consumers your appreciation for having chosen you is key.\\n\\n##### **5. Have guts**\\n\\nGo out there and create a daring but relevant appeal.\\n\\nHow have you marketed to Gen-Y? What’s worked, and what hasn’t? We’d love to hear from you! Let us know and join the conversation in the comments below.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17385,17622,1,'Talking to the kids: tips for marketing to Gen-Y','2021-05-18 03:20:50','2021-05-18 03:20:50','8b641dbd-59c9-4db5-b3ab-8de80e0a663b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Generation-Y is the first generation that grew up with the internet, and so marketing and speaking to those whippersnappers can be a challenge. We found when we worked on our My Smoking and Feeling Good campaigns with Queensland Health that Gen-Y doesn’t like being preached at – they prefer being spoken to, sharing stories, and honest marketing experiences.\n\nKeeping in mind that half of the NWO team fits into that pesky generation, we’ve taken a good look at global researcher Joeri Van den Bergh <a href=\"http://www.marketingprofs.com/articles/2013/10599/five-steps-to-improve-your-marketing-to-generation-y\">interviews with 21 global marketing executives</a> from big brands, like Converse, Heineken and BBC about improving their marketing to Gen-Y customers. Here’s what he - and we - learned.\n\n<strong>1. Make it relevant</strong>\n\nFor Gen-Y, it’s all about price/quality: Are you offering something valuable? Are you only selling product, or facilitating and endorsing their life? Being true to who you are is also key. Van den Bergh found storytelling, authenticity, and uniqueness add more than you would expect: They reflect Gen-Y\'s core values and sustain your corporate identity.\n\nHe also says that creating an actual experience around your product, online and offline, elevates your brand experience. To stay relevant for Millennials, Van den Bergh says marketers should endorse inclusive brands with exclusive experiences.\n\n<strong>2. Be where they are</strong>\n\nVan den Bergh says that above-the-line campaigns still create awareness, but integration with social media and interaction is vital to connect with Gen-Y.\n\nHe recommends that websites be used to engage with Gen-Y customers on a deeper level, with contests, games, or ads. Van den Bergh says your website should be a portal where everything your consumer needs to know is presented in an intuitive and engaging way.\n\nOf course, he considers social media a must. Facebook, for example, enables interaction and inspiration and is a great platform for trying new things. Van den Bergh recommends going mobile to connect with your consumers, and to connect them with each other.\n\nHe also says events are the way to go when you want to create an ultimate customer experience. The result is word-of-mouth—sharing stories online and long-lasting memories.\n\n<strong>3. Activate conversations</strong>\n\nSurprising your consumers is the best way to shake them awake and make sure they stay focused. Van den Bergh says a surprise can be anything and as long it’s relevant and you don\'t stalk them, Gen-Y will love it.\n\nHe also says not to underestimate the power of stories. Tell a story about yourself, let your consumers share stories about their personal life, or combine both.\n\n<strong>4. Enhance loyalty, be FAIR</strong>\n\nYou have to keep your Gen-Y consumers involved. Van den Bergh says to follow the FAIR model: FAst, Innovative, and Rewarding.\n\nThe faster you react to your consumers, the more likely you are to have a bond with them. By innovating, you are showing interest, creativity, and initiative. Showing Gen-Y consumers your appreciation for having chosen you is key.\n\n<strong>5. Have guts</strong>\n\nGo out there and create a daring but relevant appeal.\n\nHow have you marketed to Gen-Y? What’s worked, and what hasn’t? We’d love to hear from you! Let us know and join the conversation in the comments below.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17386,17623,1,'Righting writing','2021-05-18 03:20:50','2022-05-30 01:20:14','9e50db93-0b91-41df-9428-25215059fcdb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WiIX62eIQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Uni was when I found my purpose in life. A passionate lecture on the very first day was my ‘eureka!’ moment that then propelled me through a double major in communications, 10 years in a newsroom and countless more in corporate writing.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"But it all could have come tumbling down in the stern and unyielding face of just one lecturer: Ros Petelin.\\n\\nLike most kids who gravitated toward the arts in school, I’d been feted as a bit of a writer. I wrote installments of unreasonably sappy romance novels late at night and distributed copies to peers on the train the next morning. I won an academic scholarship for my writing (although nearly lost it many times for my maths).\\n\\nIt was left to Ros—now an associate professor in the School of English, Media Studies and Art History at UQ, and a well-respected writer in business communication—to tear my self-made kingdom down, word by word, until I could rebuild it on more solid foundations.\\n\\nHere’s what I now know to be true about writing effective business words.\\n\\nThanks, Ros. I hope you’re grading more kindly these days.\\n\\n##### **Trick #1: Talk like your audience**\\n\\nIf you’re writing for your business, forget formal words and don’t allow fear of failure—or grammar—to stop you writing. Instead, a trick I’ve long used in business writing is to hear a typical customer’s voice in my head, and then to write like they talk.\\n\\nLike acting, the craft of writing involves immersing yourself in the character. In this case, the character is your customer—and by sounding like them, you’re more likely to draw them in.\\n\\n##### **Trick #2: WIRMI**\\n\\nI have Ros and her fondness for US author Linda Flowers to thank for WIRMI. The acronym ‘What I Really Mean Is’ is extraordinarily helpful in bringing clarity to business writing, and it’s a tool I still use daily.\\n\\nYou can use WIRMI as a catchphrase at any point of your writing—when you’re trying to work out exactly what you want to say, and when you’ve written something and you need to ensure it says what you want, clearly and well.\\n\\nIf you’re not comfortable with writing—and plenty of people would rather line up for a root canal than write an essay—this is a great way to check you’re on track.\\n\\n##### **Trick #3: So nice you read it thrice**\\n\\nFinally, if you’re satisfied that what you’ve written is the best you can do, read it through once more—and then put it down.\\n\\nAfter a few hours—or a few days, if you have the time—pick it up and critically read it again. Make a few adjustments. Delete a few words. Then hide it again.\\n\\nOn the third go, after another break, pretend you’re the customer and read it aloud to yourself as though you’re seeing it for the first time. If you have no more changes to make to it, it’s good to go. But chances are, you’ll think of a few.\\n\\nWhy at least three reads? Professional writers and editors know better than anyone that great writing comes from multiple drafts, not a single session of inspiration. Taking a break in between drafts—although hard to do in a busy work day—can be the key to achieving great results.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Righting writing','Uni was when I found my purpose in life. A passionate lecture on the very first day was my ‘eureka!’ moment that then propelled me through a double major in communications, 10 years in a newsroom and countless more in corporate writing.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17387,17624,1,'Righting writing','2021-05-18 03:20:50','2021-05-18 03:20:50','62084c5c-83d2-4b32-a2b8-ffa87d1d4a0a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Uni was when I found my purpose in life. A passionate lecture on the very first day was my ‘eureka!’ moment that then propelled me through a double major in communications, 10 years in a newsroom and countless more in corporate writing.\n\nBut it all could have come tumbling down in the stern and unyielding face of just one lecturer: Ros Petelin.\n\nLike most kids who gravitated toward the arts in school, I’d been feted as a bit of a writer. I wrote installments of unreasonably sappy romance novels late at night and distributed copies to peers on the train the next morning. I won an academic scholarship for my writing (although nearly lost it many times for my maths).\n\nIt was left to Ros – now an associate professor in the School of English, Media Studies and Art History at UQ, and a well-respected writer in business communication – to tear my self-made kingdom down, word by word, until I could rebuild it on more solid foundations.\n\nHere’s what I now know to be true about writing effective business words.\n\nThanks, Ros. I hope you’re grading more kindly these days.\n\n<strong>Trick #1: Talk like your audience</strong>\n\nIf you’re writing for your business, forget formal words and don’t allow fear of failure – or grammar – to stop you writing. Instead, a trick I’ve long used in business writing is to hear a typical customer’s voice in my head, and then to write like they talk.\n\nLike acting, the craft of writing involves immersing yourself in the character. In this case, the character is your customer – and by sounding like them, you’re more likely to draw them in.\n\n<strong>Trick #2: WIRMI</strong>\n\nI have Ros and her fondness for US author Linda Flowers to thank for WIRMI. The acronym ‘What I Really Mean Is’ is extraordinarily helpful in bringing clarity to business writing, and it’s a tool I still use daily.\n\nYou can use WIRMI as a catchphrase at any point of your writing – when you’re trying to work out exactly what you want to say, and when you’ve written something and you need to ensure it says what you want, clearly and well.\n\nIf you’re not comfortable with writing – and plenty of people would rather line up for a root canal than write an essay – this is a great way to check you’re on track.\n\n<strong>Trick #3: So nice you read it thrice</strong>\n\nFinally, if you’re satisfied that what you’ve written is the best you can do, read it through once more – and then put it down.\n\nAfter a few hours – or a few days, if you have the time – pick it up and critically read it again. Make a few adjustments. Delete a few words. Then hide it again.\n\nOn the third go, after another break, pretend you’re the customer and read it aloud to yourself as though you’re seeing it for the first time. If you have no more changes to make to it, it’s good to go. But chances are, you’ll think of a few.\n\nWhy at least three reads? Professional writers and editors know better than anyone that great writing comes from multiple drafts, not a single session of inspiration. Taking a break in between drafts – although hard to do in a busy work day – can be the key to achieving great results.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17388,17625,1,'content-marketing','2021-05-18 03:20:50','2021-05-18 03:20:50','e817a3c8-cc66-48e4-b58e-ed89319f8eb5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17389,17626,1,'The year of content marketing','2021-05-18 03:20:50','2021-07-23 06:19:15','ce7180c4-9f6a-43a1-a60e-148dec7f056a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5uJhJG0gB5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"We’re halfway through the year already. When did that happen? For marketers, this was going to be the ‘year of content marketing’. Has it been for you?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Many brands have had a great time putting together content marketing campaigns – Marketing Mag cites Red Bull and Mitre 10’s efforts on The Block. But there’s always an extra worry that overloading customers with content can do more harm than good.\\n\\nThink of how you engage online and use social media yourself. We all have those friends who overpost and overshare, and you end up either ignoring or blocking them. Don’t run the risk of bombarding your customers with inconsistent or non-engaging content just to keep up a social media presence. It’s a guaranteed way put them off completely.\\n\\nWith LinkedIn and Facebook used to distribute the most marketing content, it’s not just the frequency of posts that can let your company down. It’s about what you’re saying, too. And the balance between pushing your message and producing good content is tough, as is maintaining consistency. It’s a balance, really, and the key is creating informative, engaging and sharable content.\\n\\nSo, what’s the trick? Well… there is none. Sorry. It’s old-school. Understand your market’s likes and expectations, and especially understand how much they want to hear from you. A common sense approach. How are you surviving in the year of content marketing?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17390,17627,1,'The year of content marketing','2021-05-18 03:20:50','2021-05-18 03:20:50','7fa0426c-6595-4d1b-905b-696105fac6d3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'We’re halfway through the year already. When did that happen? For marketers, this was going to be the ‘year of content marketing’. Has it been for you?\n\nMany brands have had a great time putting together content marketing campaigns – <a href=\"http://www.marketingmag.com.au/blogs/when-content-marketing-goes-wrong-40021/#.UYyG17Zm2cR\">Marketing Mag</a> cites Red Bull and Mitre 10’s efforts on <em>The Block</em>. But there’s always an extra worry that overloading customers with content can do more harm than good.\n\nThink of how you engage online and use social media yourself. We all have those friends who overpost and overshare, and you end up either ignoring or blocking them. Don’t run the risk of bombarding your customers with inconsistent or non-engaging content just to keep up a social media presence. It’s a guaranteed way put them off completely.\n\nWith LinkedIn and Facebook used to distribute the most marketing content, it’s not just the frequency of posts that can let your company down. It’s about what you’re saying, too. And the balance between pushing your message and producing good content is tough, as is maintaining consistency. It’s a balance, really, and the key is creating informative, engaging and sharable content.\n\nSo, what’s the trick? Well… there is none. Sorry. It’s old-school. Understand your market’s likes and expectations, and especially understand how much they want to hear from you. A common sense approach. How are you surviving in the year of content marketing?',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17391,17628,1,'Learning to lead','2021-05-18 03:20:50','2021-07-23 06:19:16','b8c97320-d3e1-4f4c-b5ac-f401206840bb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uWsaVfK1Sl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Most of us have leadership potential, but not all of us are true leaders. Have you ever thought about what true leadership is? Let\'s take a look at how to inspire and motivate yourself and a team to follow your vision.\\n\\n##### **A vision**\\n\\nLeadership starts with vision. A survey by Harvard Business Review found that being forward-thinking is the attribute that most distinguishes leaders from non-leaders. The consensus is that envisioning exciting possibilities and sharing them with others is the most inspiring way to lead a team.\\n\\nGreat leaders, John Ryan wrote in Forbes, give real thought to the values, ideas and activities they’re most passionate about. These should be challenging to put in action, and success should only be reached by setting realistic, demanding goals and going after them relentlessly.\\n\\nWith the help of other engaged and talented men and women, a leader is born.\\n\\n##### **Balance vision and action**\\n\\nWhile your vision is the destination, action is how you get there. Creating a balance only happens when the directions or instructions to reach that vision are clear.\\n\\nA leader needs to understand their team and what motivates them. David Lavinsky wrote in Forbes that true leaders recognise talent and work with those with skills to complement their own, celebrating small victories with the team while staying focused on the big goal.\\n\\n##### **A personal statement**\\n\\nA useful personal leadership vision, focused on action and direction, is a compelling image of an achievable future. Stew Friedman suggested in the Harvard Business Review that to grow as a leader, you should compose your own personal leadership vision, drafted and practised until it’s true and inspiring.\\n\\nFriedman also recommended asking staff to do the same, building on the trust that comes from being aware of what really drives one another.\\n\\n“You’ll be better equipped to capitalise on a critical, often overlooked, aspect of diversity – the remarkable variety that exists in the aspirations of the people around you,” Friedman said.\\n\\n##### **Communicating your vision**\\n\\nKnowing what you want to accomplish may seem clear to you, but as Tanya Price wrote in Forbes, explaining and motivating others is a different story. Clearly and succinctly describing what you want done is important. If you can’t relate your vision to your team, you won’t all be working toward the same goal.\\n\\nCreating a productive work environment depends on clear communication. Your team will learn to trust and depend on you, and will be less hesitant to work harder.\\n\\n##### **Values and delegation**\\n\\nYour team is a reflection of yourself, and if you make honest and ethical behavior a key value, they\'ll follow suit.\\n\\nDelegating tasks is one of the most important skills you can develop for leadership. And the key to delegation is identifying the strengths of your team, and capitalising on them.\\n\\n##### **Confident and committed**\\n\\nPart of your job as a leader is to keep up your confidence and focus on the larger goal.\\n\\n“Remember, your team will take cues from you, so if you exude a level of calm damage control, your team will pick up on that feeling,” said Price.\\n\\nOf course, if you expect your team to work hard and produce quality results, you must lead by example. There’s no greater motivation than seeing hard work done at every level.\\n\\n##### **Leadership, not management**\\n\\nManagement is a set of processes, like planning, budgeting, staffing and problem-solving. That’s different to leadership, which is about taking a team or organisation into the future, finding opportunity, and producing useful change.\\n\\nWhile management is about attributes, leadership is about behaviour. Are you behaving like a leader?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17392,17629,1,'Learning to lead','2021-05-18 03:20:50','2021-05-18 03:20:50','2564cd24-1622-4df5-b360-5ede95dbc27a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Most of us have leadership potential, but not all of us are true leaders. Have you ever thought about what true leadership is? Let\'s take a look at how to inspire and motivate yourself and a team to follow your vision.\n\n<strong>A vision</strong>\n\nLeadership starts with vision. A survey by <em>Harvard Business Review</em> found that being forward-thinking is the attribute that most distinguishes leaders from non-leaders. The consensus is that envisioning exciting possibilities and sharing them with others is the most inspiring way to lead a team.\n\nGreat leaders, John Ryan wrote in <em>Forbes</em>, give real thought to the values, ideas and activities they’re most passionate about. These should be challenging to put in action, and success should only be reached by setting realistic, demanding goals and going after them relentlessly.\n\nWith the help of other engaged and talented men and women, a leader is born.\n\n<strong>Balance vision and action</strong>\n\nWhile your vision is the destination, action is how you get there. Creating a balance only happens when the directions or instructions to reach that vision are clear.\n\nA leader needs to understand their team and what motivates them. David Lavinsky wrote in <em>Forbes</em> that true leaders recognise talent and work with those with skills to complement their own, celebrating small victories with the team while staying focused on the big goal.\n\n<strong>A personal statement</strong>\n\nA useful personal leadership vision, focused on action and direction, is a compelling image of an achievable future. Stew Friedman suggested in the <em>Harvard Business Review</em> that to grow as a leader, you should compose your own personal leadership vision, drafted and practised until it’s true and inspiring.\n\nFriedman also recommended asking staff to do the same, building on the trust that comes from being aware of what really drives one another.\n\n“You’ll be better equipped to capitalise on a critical, often overlooked, aspect of diversity – the remarkable variety that exists in the aspirations of the people around you,” Friedman said.\n\n<strong>Communicating your vision</strong>\n\nKnowing what you want to accomplish may seem clear to you, but as Tanya Price wrote in <em>Forbes</em>, explaining and motivating others is a different story. Clearly and succinctly describing what you want done is important. If you can’t relate your vision to your team, you won’t all be working toward the same goal.\n\nCreating a productive work environment depends on clear communication. Your team will learn to trust and depend on you, and will be less hesitant to work harder.\n\n<strong>Values and delegation</strong>\n\nYour team is a reflection of yourself, and if you make honest and ethical behavior a key value, they\'ll follow suit.\n\nDelegating tasks is one of the most important skills you can develop for leadership. And the key to delegation is identifying the strengths of your team, and capitalising on them.\n\n<strong>Confident and committed</strong>\n\nPart of your job as a leader is to keep up your confidence and focus on the larger goal.\n\n“Remember, your team will take cues from you, so if you exude a level of calm damage control, your team will pick up on that feeling,” said Price.\n\nOf course, if you expect your team to work hard and produce quality results, you must lead by example. There’s no greater motivation than seeing hard work done at every level.\n\n<strong>Leadership, not management</strong>\n\nManagement is a set of processes, like planning, budgeting, staffing and problem-solving. That’s different to leadership, which is about taking a team or organisation into the future, finding opportunity, and producing useful change.\n\nWhile management is about attributes, leadership is about behaviour. Are you behaving like a leader?',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17393,17630,1,'creative-agency','2021-05-18 03:20:50','2021-05-18 03:20:50','9c73fc5b-3e2e-4fc4-8654-9ee9c50c80a8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17394,17631,1,'The problem of creativity','2021-05-18 03:20:51','2021-07-23 06:19:16','1e91600c-f49c-4ff2-8ce3-d7d9dcd8b3f4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TgHcrFPn5p\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Explaining what it is we do at New Word Order, working in a creative agency, can be a little tough.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We’ve come to realise it’s the word ‘creative’ that probably throws people.\\n\\nCreative means something different to everyone. It even means something different to each of us here at NWO. Our project managers, marketers, designers and writers each work in different disciplines and are inspired by different things. And each of our clients and their projects are, too.\\n\\nSo we took some time to ask around the office and try to define what creative means to us. What we found was interesting – some fascinating definitions and insights, inspired by work and from outside of it. It seems that working in a building with ‘creative’ written on the side does encourage us to be so. And what was amusing was the insight into our staff their responses elicited.\\n\\nFor our designer Rebekah, creativity means letting go of what you think you know. Isn’t that kind of perfect? At the same time, our resident wordsmith Suzanne finds creativity in beautifully crafted words. Suzanne says she can be star-struck by beautiful phrases the same way someone else can be affected by visual art or fashion.\\n\\nTo feel creative, our strategic marketer Nikala says she likes to consider the problem at hand and then take time out to think – go for a walk, have a drink with friends, relax. Scott, our Creative Director, says he also likes a change of pace and headspace to ignite creativity – he even finds airports and planes inspiring because they’re so different to his normal place. Scott feels most creative, though, when a worthy challenge or brief comes our way. Rebekah also feels most creative when inspired by a great brief.\\n\\nAnd what of true creativity? According to Suzanne, at its heart creativity is about seeing the world differently and pursuing the new. She says that writing with great creativity is the hardest work she does, and she finds creative copywriting demands the most energy but also gives her the greatest satisfaction.\\n\\nScott says creativity is the generation of something new that contributes to the shared human experience. It\'s sometimes original that spans every aspect of what a human mind is capable of – science, art, you name it.\\n\\nNikala agrees that creativity isn’t necessarily about art. Paving the way for our clients and their projects, she points out that creativity can be seen anywhere and is probably best defined by someone thinking differently about a problem and coming up with a solution that is not only new, but also works.\\n\\nAnd so, in a building labelled ‘a creative agency’, there are as many different ideas as people when it comes to defining what characterises our work. Last words to Scott:\\n\\nTrue creativity is unique, incredibly clever, transforming to humanity, and startling in its (metaphorical) beauty. I\'m hooked on the link between creativity and beauty in all its possible meanings.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17395,17632,1,'The problem of creativity','2021-05-18 03:20:51','2021-05-18 03:20:51','083824fd-2d92-45c5-be72-f466149bebc9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p class=\"AAPARAGRAPH\"></p>\n<p class=\"AAPARAGRAPH\"><span>Explaining what it is we do at New Word Order, working in a <em>creative agency</em>, can be a little tough. </span></p>\n<p class=\"AAPARAGRAPH\"><span>We’ve come to realise it’s the word ‘creative’ that probably throws people.</span><em><span>\n</span></em></p>\n<p class=\"AAPARAGRAPH\"><em><span>Creative</span></em><span> means something different to everyone. It even means something different to each of us here at NWO. Our project managers, marketers, designers and writers each work in different disciplines and are inspired by different things. And each of our clients and their projects are, too.</span></p>\n<p class=\"AAPARAGRAPH\"><span>So we took some time to ask around the office and try to define what creative means to us. What we found was interesting – some fascinating definitions and insights, inspired by work and from outside of it. It seems that working in a building with ‘creative’ written on the side does encourage us to be so. And what was amusing was the insight into our staff their responses elicited.</span></p>\n<p class=\"AAPARAGRAPH\"><span>For our designer Rebekah, creativity means letting go of what you think you know. Isn’t that kind of perfect? At the same time, our resident wordsmith Suzanne finds creativity in </span><span lang=\"en-us\" xml:lang=\"en-us\">beautifully crafted words. Suzanne says she can be star-struck by beautiful phrases the same way someone else can be affected by visual art or fashion.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">To feel creative, our strategic marketer Nikala says she likes to consider the problem at hand and then take time out to think – go for a walk, have a drink with friends, relax. Scott, our Creative Director, says he also likes a change of pace and headspace to ignite creativity – he even finds airports and planes inspiring because they’re so different to his normal place. Scott feels most creative, though, when a worthy challenge or brief comes our way. Rebekah also feels most creative when </span><span>inspired by a great brief.</span></p>\n<p class=\"AAPARAGRAPH\"><span>And what of true creativity? According to Suzanne, </span><span lang=\"en-us\" xml:lang=\"en-us\">at its heart creativity is about seeing the world differently and pursuing the new. She says that writing with great creativity is the hardest work she does, and she finds creative copywriting demands the most energy but also gives her the greatest satisfaction. </span></p>\n<p class=\"AAPARAGRAPH\"><span>Scott says creativity is the generation of something new that contributes to the shared human experience. It\'s sometimes original that spans every aspect of what a human mind is capable of – science, art, you name it. </span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Nikala agrees that creativity isn’t necessarily about art. Paving the way for our clients and their projects, she points out that creativity can be seen anywhere and is </span><span>probably best defined by someone thinking differently about a problem and coming up with a solution that is not only new, but also works. </span></p>\n<p class=\"AAPARAGRAPH\"><span>And so, in a building labelled ‘a creative agency’, there are as many different ideas as people when it comes to defining what characterises our work. Last words to Scott:</span></p>\n<p class=\"AAPARAGRAPH\"><em><span>True creativity is unique, incredibly clever, transforming to humanity, and startling in its (metaphorical) beauty. I\'m hooked on the link between creativity and beauty in all its possible meanings. </span></em></p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17396,17633,1,'Mums mean business','2021-05-18 03:20:51','2021-07-23 06:19:16','e3b619f5-afd2-4e57-b74c-43aea52d8f78',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jTl3w1cGNC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Twelve years ago, I turned my back on a promising career at News Limited and became part of what is now a significant movement in small business: the mumpreneurs.\\n\\nFaced with inflexible working conditions, shift work and only average pay as a subeditor, the option to build a business through freelancing was alluring. My husband and I had also walked a long, hard road to have our kids; turning around and putting them in full-time childcare felt like a betrayal of the journey.\\n\\nWorking from home with a young child, of course, had drawbacks. I remember clearly the day my monitor went dead during a pressing deadline… because my baby had crawled underneath the desk and chewed through the connection cord. The horror that she could have just easily chomped on the power cord sent me out to buy a playpen.\\n\\nSocial isolation was also a significant issue. I didn’t join mother’s groups or lunch with the ladies while any of my three children were at home because every sleeping moment for a child was a working opportunity for me. No other woman in my wide circle of acquaintances worked for themselves or, if they did, it looked nothing like my level of enterprise. I became – and remain – the queen of speed because there was simply no time to waste.\\n\\nSince expanding the business and no longer working from home, I look back on those years with a mixture of amusement and dread. It tickles me that so few clients knew I worked from home, and that my business grew just as fast as my children did. Sometimes faster. I also remember, very clearly, the deadlines worked all night and the stress of needing far more hours than I had capacity. Quite literally, I pressed ‘send’ on work to clients on my way to hospital to deliver a baby. Twice. By the time my third child arrived, thankfully, I’d hired another writer.\\n\\nLast week, memories of my early years in small business came flooding back with a Sydney Morning Herald article on mumpreneurs. The women interviewed were driven to begin home businesses by similar factors: childcare costs and a desire for flexible parenting while generating an income.\\n\\nBut that’s where the similarities end. Today’s mumpreneur is part of a growing army. A BankWest study in 2011 found women are starting businesses at twice the rate of men, thanks to the benefits of better technology. Mumpreneurs Online surveyed UK women last year to find that 73 per cent had started their own business – and they knew another woman who was doing the same. AusMumpreneur claims 16,000 members nationwide. And in October, a two-day conference called Mumpreneurs on Fire is drawing hundreds of women to Melbourne. One of the plenary sessions is on how to build a multi-million dollar business. These mums mean business.\\n\\nIt’s about time. With Baby Boomers fast exiting the small business – half of all businesses are owned by people over 45 – there will be a glaring gap in our economy unless Generation Y, mums included, steps up to the plate.\\n\\nLong live the entrepreneurial spirit enshrined in small business, and best of luck to this rising mummy army. I just hope they get more sleep than I did.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17397,17634,1,'Mums mean business','2021-05-18 03:20:51','2021-05-18 03:20:51','4c4746b9-634e-493d-85a3-90897e08080d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p class=\"AAPARAGRAPH\"></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Twelve years ago, I turned my back on a promising career at News Limited and became part of what is now a significant movement in small business: the mumpreneurs.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Faced with inflexible working conditions, shift work and only average pay as a subeditor, the option to build a business through freelancing was alluring. My husband and I had also walked a long, hard road to have our kids; turning around and putting them in full-time childcare felt like a betrayal of the journey.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Working from home with a young child, of course, had drawbacks. I remember clearly the day my monitor went dead during a pressing deadline… because my baby had crawled underneath the desk and chewed through the connection cord. The horror that she could have just easily chomped on the power cord sent me out to buy a playpen.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Social isolation was also a significant issue. I didn’t join mother’s groups or lunch with the ladies while any of my three children were at home because every sleeping moment for a child was a working opportunity for me. No other woman in my wide circle of acquaintances worked for themselves or, if they did, it looked nothing like my level of enterprise. I became – and remain – the queen of speed because there was simply no time to waste.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Since expanding the business and no longer working from home, I look back on those years with a mixture of amusement and dread. It tickles me that so few clients knew I worked from home, and that my business grew just as fast as my children did. Sometimes faster. I also remember, very clearly, the deadlines worked all night and the stress of needing far more hours than I had capacity. Quite literally, I pressed ‘send’ on work to clients on my way to hospital to deliver a baby. Twice. By the time my third child arrived, thankfully, I’d hired another writer.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Last week, memories of my early years in small business came flooding back with a <em>Sydney Morning Herald </em>article on mumpreneurs. The women interviewed were driven to begin home businesses by similar factors: childcare costs and a desire for flexible parenting while generating an income.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">But that’s where the similarities end. Today’s mumpreneur is part of a growing army. A BankWest study in 2011 found women are starting businesses at twice the rate of men, thanks to the benefits of better technology. Mumpreneurs Online surveyed UK women last year to find that 73 per cent had started their own business – and they knew another woman who was doing the same. AusMumpreneur claims 16,000 members nationwide. And in October, a two-day conference called Mumpreneurs on Fire is drawing hundreds of women to Melbourne. One of the plenary sessions is on how to build a multi-million dollar business. These mums mean business.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">It’s about time. With Baby Boomers fast exiting the small business – half of all businesses are owned by people over 45 – there will be a glaring gap in our economy unless Generation Y, mums included, steps up to the plate.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Long live the entrepreneurial spirit enshrined in small business, and best of luck to this rising mummy army. I just hope they get more sleep than I did.</span></p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17398,17635,1,'The tender pitch','2021-05-18 03:20:51','2021-07-23 06:19:16','8fdbe4c2-9358-45bb-808c-7d4490df30fd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1LjriJPkD9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"If networking nights are like professional speed dates, then tenders and pitches are like fast and furious flings that shotgun quickly to marriage or – mostly – burn out with little said between the two parties.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"And in pitch season, that unofficial period of the year where you seem to do little paid work and an awful lot of these tenders and pitches, one can get a little down at the sheer amount of time and expense expended, not to mention the quick but brilliant creative that won’t see the light of day.\\n\\n##### **‘I’ve met someone else’**\\n\\nSo, with pitches in full swing, I thought I’d continue the metaphor and shed some light on what it feels like to be the eager party still sparkly with romance and ready to commit to a long-term relationship, only to be told it’s over before it even began. It’s not much fun to be cast as the best friend and not the star.\\n\\nEarlier in my career, I was a member of the Australian Graphic Design Association (AGDA). AGDA had an unambiguous policy against free pitching, equating it to professional prostitution (though, oddly enough, prostitutes get paid for what they do). Their policy was built on the idea that our ideas are everything, and that giving them away was the worst thing we could do.\\n\\nIt’s a good, strong ethic that I still wholeheartedly espouse – but I compete in an industry where free pitching, often on top of an extensive and expensive tender process, is the norm. If only my industry had the same rule about free pitching, then we might all get hired for our potential and value without the massive time and IP giveaway.\\n\\n##### **‘It’s over’**\\n\\nThe biggest challenge, though, about free pitching is not the cost or the time. It’s the requirement to develop creative without the ability to properly research, develop the brief or fully explore the clients’ needs.\\n\\nWhile all pitchers (except incumbents) are under the same restrictions, nobody can really develop a campaign under a free pitch that will work as well as one developed with the serious time and effort it takes to truly know a brief and provide a solution.\\n\\nSubstance should matter more than flash. Didn’t our mothers always warn us about girls like that? But sadly, another agency’s flash can mean a budding relationship is over before it even had a chance to begin.\\n\\n##### **‘There are plenty more fish in the sea’**\\n\\nSo the answer is, of course, to not try and meet new professional flames this way. Nobody is forcing us to participate and there are plenty of potential lovers who will choose you based on referral and credentials. But the sad fact is that whole sectors don’t procure that way and if you want to work with them – and we do – you need to be ready to date their way.\\n\\n##### **Creative house seeks new relationship**\\n\\nI admit it: we’ve been playing the field. And yes, from time to time, the dating game has meant we’ve been a bit burned, but never bitter.\\n\\nIn our adventures, though, we’ve found love – and if past experience can teach us anything, it’s that we’re built for a love that lasts. We want the kind of client relationship that grows and builds over time, bringing with it joy, rewards, results... and a bit of fidelity.\\n\\nCare for a date?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17399,17636,1,'The tender pitch','2021-05-18 03:20:51','2021-05-18 03:20:51','5d54be86-c265-4f33-8562-96e5939dedbb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p class=\"AAPARAGRAPH\"></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">If networking nights are like professional speed dates, then tenders and pitches are like fast and furious flings that shotgun quickly to marriage or – mostly – burn out with little said between the two parties.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">And in pitch season, that unofficial period of the year where you seem to do little paid work and an awful lot of these tenders and pitches, one can get a little down at the sheer amount of time and expense expended, not to mention the quick but brilliant creative that won’t see the light of day.</span></p>\n<p class=\"AAPARAGRAPH\"><strong><span lang=\"en-us\" xml:lang=\"en-us\">‘I’ve met someone else’</span></strong></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">So, with pitches in full swing, I thought I’d continue the metaphor and shed some light on what it feels like to be the eager party still sparkly with romance and ready to commit to a long-term relationship, only to be told it’s over before it even began. It’s not much fun to be cast as the best friend and not the star.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Earlier in my career, I was a member of the Australian Graphic Design Association (AGDA). AGDA had an unambiguous policy against free pitching, equating it to professional prostitution (though, oddly enough, prostitutes get paid for what they do). Their policy was built on the idea that our ideas are everything, and that giving them away was the worst thing we could do.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">It’s a good, strong ethic that I still wholeheartedly espouse – but I compete in an industry where free pitching, often on top of an extensive and expensive tender process, is the norm. If only my industry had the same rule about free pitching, then we might all get hired for our potential and value without the massive time and IP giveaway.</span></p>\n<p class=\"AAPARAGRAPH\"><strong><span lang=\"en-us\" xml:lang=\"en-us\">‘It’s over’</span></strong></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">The biggest challenge, though, about free pitching is not the cost or the time. It’s the requirement to develop creative without the ability to properly research, develop the brief or fully explore the clients’ needs. </span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">While all pitchers (except incumbents) are under the same restrictions, nobody can really develop a campaign under a free pitch that will work as well as one developed with the serious time and effort it takes to truly know a brief and provide a solution. </span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Substance should matter more than flash. Didn’t our mothers always warn us about girls like that? But sadly, another agency’s flash can mean a budding relationship is over before it even had a chance to begin.</span></p>\n<p class=\"AAPARAGRAPH\"><strong><span lang=\"en-us\" xml:lang=\"en-us\">‘There are plenty more fish in the sea’</span></strong></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">So the answer is, of course, to not try and meet new professional flames this way. Nobody is forcing us to participate and there are plenty of potential lovers who will choose you based on referral and credentials. But the sad fact is that whole sectors don’t procure that way and if you want to work with them – and we do – you need to be ready to date their way.</span></p>\n<p class=\"AAPARAGRAPH\"><strong><span lang=\"en-us\" xml:lang=\"en-us\">Creative house seeks new relationship</span></strong></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">I admit it: we’ve been playing the field. And yes, from time to time, the dating game has meant we’ve been a bit burned, but never bitter. </span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">In our adventures, though, we’ve found love – and if past experience can teach us anything, it’s that we’re built for a love that lasts. We want the kind of client relationship that grows and builds over time, bringing with it joy, rewards, results... and a bit of fidelity.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Care for a date?</span></p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17400,17637,1,'stock-photography','2021-05-18 03:20:51','2021-05-18 03:20:51','ab53a925-495c-468f-95eb-52aa89f914b4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17401,17638,1,'Photography and your brand','2021-05-18 03:20:51','2021-07-23 06:19:16','e06f1c71-ee13-4e9c-b8ea-0aabd1d5ff85',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Y0QyW1M0Xw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Using visuals and imagery are essential parts of any campaign. When you take a look at our lives and consider our love of infographics, Pinterest and Instagram, as well as our preference for fast, digestible information, using pictures well in your marketing mix makes good sense.\\n\\nMost marketers turn to stock photography when they want to illustrate their idea or campaign. That’s because it can be cost-effective and fast. But there are risks with stock photos, and smart marketers should know them.\\n\\nThe reason we use stock photos most often here at New Word Order is to create mock-ups and ideas for our clients, giving them a better representation of our idea and what we have in mind. Stock photography can also be faster and cheaper than a photo shoot, and it’s instantly available. So, for brochures and smaller pieces, stock photography can be the way to go.\\n\\nBut there are also many, many reasons why investing in a proper photo shoot is better for your business and brand. For starters, stock photography is pretty generic, impersonal and unrealistic. Probably not the look you were after for your new campaign or your brand.\\n\\nStock photos are never taken with a specific idea in mind, and that means they can be bought by anyone and have no particular alignment with any brand. If you use stock photos, you risk looking like any other business – unoriginal, and quite possibly uninspired. If you want to look unique, only images unique to you can achieve this… not the clichés and overused images of your competitors, nor the unrelated stock images you might try to shoehorn into your idea.\\n\\nAt NWO, we love a photo shoot. It’s not just that we’re all about an original idea, either. We believe that when you work with a photographer, you get far more than an image file. You get the benefit of experience, creativity, knowledge and insight.\\n\\nYou also get to say something unique, present something instantly recognisable to the market, and really stand out. You get a professional who listens to and understands your brief, knows what you’re trying to say and what you want to achieve. If you want to make changes on the day, you can, and the final decision on the final image is also in your hands. Complete control.\\n\\nSo while stock photos may be cheap and fast, they can also make your brand look unfocused and unoriginal. A photo shoot is the only solution for a company that wants to visually stand apart from the competition.\\n\\nWith the help of our trusted photography partners, we’ve directed photos shoots for many of our clients – some of them on tight budgets – from Mosaic Chartered Accountants through to Embertec’s very own Power Saviour. For every client, it’s been well worth the investment to truly stand out.\\n\\n[Talk to us today](/contact) about how you can use photography to bring life to your next campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17402,17639,1,'Photography and your brand','2021-05-18 03:20:51','2021-05-18 03:20:51','18ca6c05-e91c-414c-8327-c2ccbb61ff2c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<span lang=\"en-us\" xml:lang=\"en-us\">Using visuals and imagery are essential parts of any campaign. When you take a look at our lives and consider our love of infographics, Pinterest and Instagram, as well as our preference for fast, digestible information, using pictures well in your marketing mix makes good sense.</span>\n<p class=\"aaparagraph\"><span lang=\"en-us\" xml:lang=\"en-us\">Most marketers turn to stock photography when they want to illustrate their idea or campaign. That’s because it can be cost-effective and fast. But there are risks with stock photos, and smart marketers should know them.</span></p>\n<p class=\"aaparagraph\"></p>\n<p class=\"aaparagraph\"><span lang=\"en-us\" xml:lang=\"en-us\">The reason we use stock photos most often here at New Word Order is to create mock-ups and ideas for our clients, giving them a better representation of our idea and what we have in mind. Stock photography can also be faster and cheaper than a photo shoot, and it’s instantly available. So, for brochures and smaller pieces, stock photography can be the way to go.</span></p>\n<p class=\"aaparagraph\"></p>\n<p class=\"aaparagraph\"><span lang=\"en-us\" xml:lang=\"en-us\">But there are also many, many reasons why investing in a proper photo shoot is better for your business and brand. For starters, stock photography is pretty generic, impersonal and unrealistic. Probably not the look you were after for your new campaign or your brand.</span></p>\n<p class=\"aaparagraph\"></p>\n<p class=\"aaparagraph\"><span lang=\"en-us\" xml:lang=\"en-us\">Stock photos are never taken with a specific idea in mind, and that means they can be bought by anyone and have no particular alignment with any brand. If you use stock photos, you risk looking like any other business – unoriginal, and quite possibly uninspired. If you want to look unique, only images unique to you can achieve this… not the clichés and overused images of your competitors, nor the unrelated stock images you might try to shoehorn into your idea.</span></p>\n<p class=\"aaparagraph\"></p>\n<p class=\"aaparagraph\"><span lang=\"en-us\" xml:lang=\"en-us\">At NWO, we love a photo shoot. It’s not just that we’re all about an original idea, either. We believe that when you work with a photographer, you get far more than an image file. You get the benefit of experience, creativity, knowledge and insight.</span></p>\n<p class=\"aaparagraph\"></p>\n<p class=\"aaparagraph\"><span lang=\"en-us\" xml:lang=\"en-us\">You also get to say something unique, present something instantly recognisable to the market, and really stand out. You get a professional who listens to and understands your brief, knows what you’re trying to say and what you want to achieve. If you want to make changes on the day, you can, and the final decision on the final image is also in your hands. Complete control.</span></p>\n<p class=\"aaparagraph\"></p>\n<p class=\"aaparagraph\"><span lang=\"en-us\" xml:lang=\"en-us\">So while stock photos may be cheap and fast, they can also make your brand look unfocused and unoriginal. A photo shoot is the only solution for a company that wants to visually stand apart from the competition.</span></p>\n<p class=\"aaparagraph\"><span lang=\"en-us\" xml:lang=\"en-us\"> </span></p>\n<p class=\"aaparagraph\"></p>\n<p class=\"aaparagraph\"><span lang=\"en-us\" xml:lang=\"en-us\">With the help of our trusted photography partners, we’ve directed photos shoots for many of our clients – some of them on tight budgets – from <a href=\"http://www.mosaicca.com.au/\">Mosaic Chartered Accountants </a>through to Embertec’s very own Power Saviour. For every client, it’s been well worth the investment to truly stand out.</span></p>\n<p class=\"aaparagraph\"><span lang=\"en-us\" xml:lang=\"en-us\"> </span></p>\n<p class=\"aaparagraph\"><span lang=\"en-us\" xml:lang=\"en-us\">Talk to us today about how you can use photography to bring life to your next campaign.</span></p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17403,17640,1,'best-practice','2021-05-18 03:20:52','2021-05-18 03:20:52','5928424f-6a72-494c-8be1-874602ffa6bf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17404,17641,1,'web-copy','2021-05-18 03:20:52','2021-05-18 03:20:52','773e680c-b559-4252-8da6-3dff5d61d063',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17405,17642,1,'Writing for (readable) web','2021-05-18 03:20:52','2021-07-23 06:19:16','9ecd5861-9bcc-4059-8bd5-15cd99f4a66b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AWtBdVK79w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Just as website navigation is a unique narrative structure, writing web content follows unique writing conventions.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Why? Because that’s the way we work as readers.\\n\\nWhen we pick up our tablet or our website, we rarely read word for word. Research has shown the average reading time is 25 per cent slower on a screen, so we skim, searching for keywords.\\n\\nAnd, because we don’t want to scroll, we won’t.\\n\\nThe result? Your web copy had better be short, concise and very easy to navigate. Otherwise, you’ll lose your readers in less time than it takes them to click their mouse.\\n\\nThe way your readers read demands your web and other digital content should be written to suit.\\n\\nTo take a practical example: The length of copy and type of language used in a corporate letter or marketing communications are too long and formal for a digital environment. Aim instead for half the words you’d use in a paper document. And then cut in half again.\\n\\nAnd to take another example: Think of a news story. It has the main info up the top, short and snappy sentences, and clear headings. Web and digital writing follows the same convention.\\n\\nAt New Word Order, we have established eight hallmarks for effective web writing, and we use these to assess our clients’ site and the work we provide them:\\n\\n- Short, effective sentences (say the same information with less)\\n- Sub-headings and headings containing keywords\\n- Everyday words the average reader can easily understand (plain English)\\n- Informal voice\\n- Common language conventions\\n- Direct language\\n- Active tense\\n- Consistent, logical structuring of information.\\n\\n##### **1. Write in short sentences and paragraphs**\\n\\nAim for short sentences, each with one or two clauses.\\n\\nEach paragraph should contain no more than 2–3 sentences, and altogether a page of content should fit comfortably within the web page without requiring the reader to scroll. The optimum line length is 8–12 words.\\n\\nIncluding useful and interesting facts keeps readers’ attention longer than ‘motherhood’ or general statements. They’re more believable, too.\\n\\n##### **2. Use headlines and sub-headings**\\n\\nHeadlines and sub-headings are an effective way to guide a reader through their skimming of a web page. Since research tells us readers rarely read every word on a website, it makes sense to prioritise what they see – and headlines and sub-headings do this well.\\n\\nMake headlines and sub-headings factual, not fanciful. This enables readers to rapidly scan useful keywords.\\n\\n##### **3. Write in plain English**\\n\\nWhile plain English should be the aim of all of your publications, it’s especially important in a digital environment.\\n\\nPlain English means using words the average Australian reader can easily understand.\\n\\nThat means you should:\\n\\n- include useful headings\\n- use the simplest form of a word possible e.g. said (not announced or discussed); try (not endeavour)\\n- define tricky terms\\n- delete unnecessary verbiage\\n- use familiar, easily understood words\\n- include lists and tables to simplify content and reduce word count.\\n\\n##### **4. Use informal voice**\\n\\nUnlike general corporate writing, digital environments demand a more informal voice.\\n\\nThis means using ‘you’, ‘we’ and other pronouns to speak directly to the reader within the text. Formal language is out.\\n\\n##### **5. Use common language conventions**\\n\\nEffective web writing uses language conventions found more commonly in conversation.\\n\\nThis means using:\\n\\n- contractions (isn’t, that’s)\\n- common bridging words to begin sentences (and, but, because)\\n- short statements of fact\\n- links to longer explanations (e.g. PDFs, minutes, fact sheets).\\n\\n##### **6. Get to the point**\\n\\nWriting for digital environments takes discipline, because readers have little tolerance for fluffy language, repetition, ‘happy talk’ or unnecessary explanations of what’s already evident on the page.\\n\\nTo write direct, straight-to-the-point copy:\\n\\n- stick to the topic\\n- cut unnecessary adverbs (e.g. completely finish, tentatively plan)\\n- delete tautologies (e.g. whole of the country; for a period of six months)\\n- use simple present tense when possible (e.g. uses instead of ‘is utilised by’, conducts instead of ‘is conducted by’)\\n- avoid clichés.\\n\\n##### **7. Use active voice**\\n\\nActive voice is a way of structuring information that allows you to focus on the subject and cut excess words. Following this method enables quick readability.\\n\\nActive voice places the subject first in a sentence, followed by the action.\\n\\ne.g. Active voice: New Word Order opened in 1998.\\n\\nPassive voice: New Word Order was opened in 1998.\\n\\n##### **8. Structure content well**\\n\\nThe most important information should always be placed first on a web page, and the web layout and navigation should be consistent and logical to a reader.\\n\\nA good rule of thumb for navigation is organise the content to suit how the reader needs to discover it.\\n\\nWith only a few exceptions, your website should go no deeper than three levels of navigation. Too many websites go down rabbit warrens.\\n\\nTo structure new web content, follow this checklist:\\n\\n- Plan what you need to write, and stick to the topic.\\n- Lead with the most important information – this means placing these details first on a page.\\n- Keep each section simple and clear – don’t try to achieve too much in one place.\\n- Use meaningful links – rather than repeating information found elsewhere on the website, link to it.\\n- Put the most recent information at the top – for example, when you’re archiving minutes or reports.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17406,17643,1,'Writing for (readable) web','2021-05-18 03:20:52','2021-05-18 03:20:52','8fa5eb33-2818-49b9-9c49-fac5eba85577',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Just as website navigation is a unique narrative structure, writing web content follows unique writing conventions.\n\nWhy? Because that’s the way we work as readers.\n\nWhen we pick up our tablet or our website, we rarely read word for word. Research has shown the average reading time is 25 per cent slower on a screen, so we skim, searching for keywords.\n\nAnd, because we don’t want to scroll, we won’t.\n\nThe result? Your web copy had better be short, concise and very easy to navigate. Otherwise, you’ll lose your readers in less time than it takes them to click their mouse.\n\nThe way your readers read demands your web and other digital content should be written to suit.\n\nTo take a practical example: The length of copy and type of language used in a corporate letter or marketing communications are too long and formal for a digital environment. Aim instead for half the words you’d use in a paper document. And then cut in half again.\n\nAnd to take another example: Think of a news story. It has the main info up the top, short and snappy sentences, and clear headings. Web and digital writing follows the same convention.\n\nAt New Word Order, we have established eight hallmarks for effective web writing, and we use these to assess our clients’ site and the work we provide them:\n<ol>\n 	<li>Short, effective sentences (say the same information with less)</li>\n 	<li>Sub-headings and headings containing keywords</li>\n 	<li>Everyday words the average reader can easily understand (plain English)</li>\n 	<li>Informal voice</li>\n 	<li>Common language conventions</li>\n 	<li>Direct language</li>\n 	<li>Active tense</li>\n 	<li>Consistent, logical structuring of information.</li>\n</ol>\n<strong>1. </strong><strong>Write in short sentences and paragraphs</strong>\n\nAim for short sentences, each with one or two clauses.\n\nEach paragraph should contain no more than 2–3 sentences, and altogether a page of content should fit comfortably within the web page without requiring the reader to scroll. The optimum line length is 8–12 words.\n\nIncluding useful and interesting facts keeps readers’ attention longer than ‘motherhood’ or general statements. They’re more believable, too.\n\n<strong>2. Use headlines and sub-headings </strong>\n\nHeadlines and sub-headings are an effective way to guide a reader through their skimming of a web page. Since research tells us readers rarely read every word on a website, it makes sense to prioritise what they see – and headlines and sub-headings do this well.\n\nMake headlines and sub-headings factual, not fanciful. This enables readers to rapidly scan useful keywords.\n\n<strong>3. </strong><strong>Write in plain English</strong>\n\nWhile plain English should be the aim of all of your publications, it’s especially important in a digital environment.\n\nPlain English means using words the average Australian reader can easily understand.\n\nThat means you should:\n<ul>\n 	<li>include useful headings</li>\n 	<li>use the simplest form of a word possible e.g. said (not announced or discussed); try (not endeavour)</li>\n 	<li>define tricky terms</li>\n 	<li>delete unnecessary verbiage</li>\n 	<li>use familiar, easily understood words</li>\n 	<li>include lists and tables to simplify content and reduce word count.</li>\n</ul>\n<strong>4. </strong><strong>Use informal voice</strong>\n\nUnlike general corporate writing, digital environments demand a more informal voice.\n\nThis means using ‘you’, ‘we’ and other pronouns to speak directly to the reader within the text. Formal language is out.\n\n<strong>5. </strong><strong>Use common language conventions</strong>\n\nEffective web writing uses language conventions found more commonly in conversation.\n\nThis means using:\n<ul>\n 	<li>contractions (isn’t, that’s)</li>\n 	<li>common bridging words to begin sentences (and, but, because)</li>\n 	<li>short statements of fact</li>\n 	<li>links to longer explanations (e.g. PDFs, minutes, fact sheets).</li>\n</ul>\n<strong>6. Get to the point</strong>\n\nWriting for digital environments takes discipline, because readers have little tolerance for fluffy language, repetition, ‘happy talk’ or unnecessary explanations of what’s already evident on the page.\n\nTo write direct, straight-to-the-point copy:\n<ul>\n 	<li>stick to the topic</li>\n 	<li>cut unnecessary adverbs (e.g. <span>completely</span> finish, <span>tentatively</span> plan)</li>\n 	<li>delete tautologies (e.g. whole <span>of the</span> country; for <span>a period of</span> six months)</li>\n 	<li>use simple present tense when possible (e.g. <em>uses</em> instead of ‘is utilised by’, <em>conducts</em> instead of ‘is conducted by’)</li>\n 	<li>avoid clichés.</li>\n</ul>\n<strong>7. Use active voice</strong>\n\nActive voice is a way of structuring information that allows you to focus on the subject and cut excess words. Following this method enables quick readability.\n\nActive voice places the subject first in a sentence, followed by the action.\n\ne.g.\n\nActive voice: New Word Order opened in 1998.\n\nPassive voice: New Word Order was opened in1998.\n\n<strong>8. Structure content well</strong>\n\nThe most important information should always be placed first on a web page, and the web layout and navigation should be consistent and logical to a reader.\n\nA good rule of thumb for navigation is organise the content to suit how the reader needs to discover it.\n\nWith only a few exceptions, your website should go no deeper than three levels of navigation. Too many websites go down rabbit warrens.\n\nTo structure new web content, follow this checklist:\n<ul>\n 	<li>Plan what you need to write, and stick to the topic.</li>\n 	<li>Lead with the most important information – this means placing these details first on a page.</li>\n 	<li>Keep each section simple and clear – don’t try to achieve too much in one place.</li>\n 	<li>Use meaningful links – rather than repeating information found elsewhere on the website, link to it.</li>\n 	<li>Put the most recent information at the top – for example, when you’re archiving minutes or reports.</li>\n</ul>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17407,17644,1,'What the artist breaks','2021-05-18 03:20:52','2022-08-08 07:05:22','a388a0f8-b9aa-4f6d-8042-d7d83644ab8c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QjbPRQcxAH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Bill Bernbach was the founding creative director of legendary Manhattan ad agency Doyle Dane Bernbach (DDB). He came out with quotes like:\\n\\n“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art”, and\\n\\n“Word of mouth is the best medium of all”, and\\n\\n“Rules are what the artist breaks; the memorable never emerged from a formula.”\\n\\nThat’s really provocative stuff that makes you nod your head at the truth and simple power of his thinking—and imagine how inspiring but uncompromising a boss he would have been. What an exhilarating time to be writing.\\n\\nBernbach not only had a way with a turn of phrase, but he also really set up the structure of creative teams for marketing and advertising, and was, of course, part of the inspiration for Mad Men. But mostly, he was a writer. And what a writer he was. His firm revolutionised advertising copy and laid out the early foundations for brand storytelling through engaging narrative and brand persona development. We can, and have, all learned from these guys.\\n\\nIn the 1960s, DDB took on Volkswagen as a client and began creating a series of print ads that referred to the VW as a “lemon” and encouraged consumers to “think small”. The copy, by the incomparable Julian Koenig, starts out saying “This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished, and must be replaced.” Not exactly sales speak.\\n\\n##### **It was funny. It was clever. And it was ground-breaking.**\\n\\nFor the rest of the decade, VW kept their unconventional campaign rolling. DDB’s strategy of turning seeming faults into benefits was a huge hit. One ad didn\'t even include a picture of the little lemon: “No point in showing you the 1962 Volkswagen. It still looks the same.”\\n\\nMuch has been written about the ads, and you can take a look at a bunch of them here if you like. It was ranked the best advertising campaign of the twentieth century by Ad Age, and it deserves the title. This sort of brand bravery is rare and may be a little of its time, too. The truth is that the power is all right there, in the copy, which exists to inspire us. Last words to Mr Bernbach himself:\\n\\nYou can say the right thing about a product and nobody will listen. You\'ve got to say it in such a way that people will feel it in their gut. Because if they don\'t feel it, nothing will happen.\\n\\nWhat is your brand really saying?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What the artist breaks','It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17408,17645,1,'What the artist breaks','2021-05-18 03:20:52','2021-05-18 03:20:52','031f4753-c631-4290-b5bd-2bf3cb203bb2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p class=\"AAPARAGRAPH\"></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Bill Bernbach was the founding creative director of legendary Manhattan ad agency Doyle Dane Bernbach. He came out with quotes like:</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art”, <em>and</em></span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">“Word of mouth is the best medium of all”, <em>and</em></span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">“Rules are what the artist breaks; the memorable never emerged from a formula.”</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">That’s really provocative stuff that makes you nod your head at the truth and simple power of his thinking – and imagine how inspiring but uncompromising a boss he would have been. What an exhilarating time to be writing.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Bernbach not only had a way with a turn of phrase, but he also really set up the structure of creative teams for marketing and advertising, and was, of course, part of the inspiration for Mad Men. But mostly, he was a writer. And what a writer he was. His firm revolutionised advertising copy and laid out the early foundations for brand storytelling through engaging narrative and brand persona development. We can, and have, all learned from these guys.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">In the 1960s, DDB took on Volkswagen as a client and began creating <a href=\"http://nwo.app:8000/wp-content/uploads/2013/10/vw-lemon-and-think-small-ads.jpg\">a series of print ads</a> that referred to the VW as a “lemon” and encouraged consumers to “think small”. The copy, by the incomparable Julian Koenig, starts out saying “<em>This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished, and must be replaced</em>.” Not exactly sales speak. </span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">It was funny. It was clever. And it was ground-breaking.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">For the rest of the decade, VW kept their unconventional campaign rolling. DDB’s strategy of turning seeming faults into benefits was a huge hit. One ad didn\'t even include a picture of the little lemon: “<em>No point in showing you the 1962 Volkswagen. It still looks the same</em>.”</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Much has been written about the ads, and you can take a look at a bunch of them <a href=\"http://www.visualnews.com/2013/09/03/20-best-volkswagen-ads-1960s-campaign/\">here</a> if you like. It was ranked the best advertising campaign of the twentieth century by Ad Age, and it deserves the title. This sort of brand bravery is rare and may be a little of its time, too. The truth is that the power is all right there, in the copy, which exists to inspire us. Last words to Mr Bernbach himself:</span></p>\n<p class=\"AAPARAGRAPH\"><em><span lang=\"en-us\" xml:lang=\"en-us\">You can say the right thing about a product and nobody will listen. You\'ve got to say it in such a way that people will feel it in their gut. Because if they don\'t feel it, nothing will happen.</span></em></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">What is your brand really saying?</span></p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17409,17646,1,'Seven important questions for effective marcomms','2021-05-18 03:20:52','2022-08-25 04:36:54','2b93a487-bc5a-436a-8eb5-952fe3dcc75b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VzKHBkk2Ca\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Many companies don’t have the inhouse expertise to create effective marketing communications.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The most common mistake made when they try to do it themselves is that their marcomms lacks a strategic understanding of the customer and/or isn’t linked to a business plan.\\n\\nWithout the right kind of marcomms expertise, you can push out communication that fails to engage or achieve the desired outcome. At NWO, our experienced professionals can develop customised marcomms strategies and compelling content to position your brand perfectly with the right audience.\\n\\nHere’s a handy checklist of the important questions you need to ask and answer before embarking on any form of marcomms.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yJWD4Ckdat\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**1. What does the marketing communication need to deliver?**\\n\\nEvery strategy needs an objective—is it revenue, new customers, enquiries? Set a goal that is measurable and realistic.\\n\\n**2. How are we different?**\\n\\nThink hard about what makes your business unique and differentiates you from your competitors. Then you can market your difference to link to your objective.\\n\\n**3. Who are our competitors?**\\n\\nEffective marcomms starts with a robust analysis of your marketplace competitors. Map their strengths against your own unique offering.\\n\\n**4. Who are our customers?**\\n\\nMost companies think they know their customers but not all go very far beneath the surface. Do you know what they really want? Have you asked them or have you assumed your product or service fits all their needs? How do they buy your products/services? What is their mindset? What problems do they have? These are the types of strategic questions that need to be asked (and answered) to make your marcomms effective.\\n\\n**5. Are we using the right communication channels?**\\n\\nThe best messages are wasted if your desired audience isn’t seeing them. Use the right channel at the right time to ensure your messaging connects and engages.\\n\\n**6. Do we have the right message?**\\n\\nAny business can talk about its product or service, but is that what your customer wants to hear? Acknowledge the problem you are solving for them. Double-check the language suits them. Ensure every message reflects your brand position, your personality, your tone of voice and has the creativity to cut through all the clutter.\\n\\n**7. How are we measuring success?**\\n\\nDefine the measures you’re using to link back to your goals. You can’t manage what you can’t measure.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Qwl8bxCyv8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Maximising your investment in marcomms is your ultimate goal and posing these questions before you start work is crucial to achieving long-term success.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Seven important questions for effective marketing communications','Many companies don’t have the inhouse expertise to create effective marketing communications (marcomms). The most common mistake made when they try to do it themselves is that their marcomms lacks a strategic understanding of the customer and/or isn’t linked to a business plan.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17410,17647,1,'8 important marketing questions for every business','2021-05-18 03:20:52','2021-05-18 03:20:52','91dcc01e-ca6c-4c09-99be-ea5d15b9c67c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Marketing communications in business is all about attracting and retaining customers. We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications – because they know customers are fickle, and competitors are waiting to pounce on any weakness.\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">The same philosophy of tight strategy and execution should drive your business. Effective marketing communications must be an essential part of your core business strategy to ensure you’re pushing the same, consistent message through every aspect of your organisation. </span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">But it’s not always so easy to go it alone. If you’re in a small business and know you need to step up, here’s a handy checklist of the marketing questions you need to answer to keep your customers in tune with you – and your competitors at bay. </span></p>\n<p class=\"AAPARAGRAPH\"><em><span lang=\"en-us\" xml:lang=\"en-us\">Who are my existing customers?</span></em></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">The best way to sell to your customers is to first understand who they are, why they buy from you, and what value they expect from you. And the best way to learn this? Listen to them. Marketing communication begins with good customer relationships, which are almost like your own form of market research.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">When you talk to your customers, you’ll learn things like your customers’ age, income, education, how often they buy from you, what their buying triggers are, and how they’re influenced. This is a valuable step in honing your marketing message, so don’t be tempted to think you already know the information if you’ve been in business for a while. Every customer conversation will add another layer to your understanding. </span></p>\n<p class=\"AAPARAGRAPH\"><em><span lang=\"en-us\" xml:lang=\"en-us\">Who are my potential customers?</span></em></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">It’s just as critical to have a very clear understanding of your desired target market and new customers. Get as detailed as you possibly can. The more specific you are, the better you can develop messages for them.</span></p>\n<p class=\"AAPARAGRAPH\"><em><span lang=\"en-us\" xml:lang=\"en-us\">Who are my competitors?</span></em></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Understanding who competes for your customers – and what they’re offering – is vital. Get very familiar with every aspect of your competitors’ businesses – including their reputation, prices and marketing material. This knowledge will help you position your marketing communication relative to how your customers are already being targeted and differentiate yourself in the market.</span></p>\n<p class=\"AAPARAGRAPH\"><em><span lang=\"en-us\" xml:lang=\"en-us\">What am I trying to achieve?</span></em></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Understanding why you’re communicating with your customers is essential. Are you purely after quick wins? Or preparing the ground for a new product or stronger relationships? The rationale and potential value for any marketing effort should determine how much money you need to spend, and where it’s best spent.</span></p>\n<p class=\"AAPARAGRAPH\"><em><span lang=\"en-us\" xml:lang=\"en-us\">What am I trying to say?</span></em></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">This is where everything comes together. You must now develop clear, key messages that talk up your product or service, meet the expectations and needs of your new and existing customers, and differentiate yourself from your competition.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Make sure you have no more than five key messages – in fact, the fewer the better – and make them specific and meaningful. That’s how you stand out in the crowded market. Ensure your customers are aware of your business and its products or services, and why they should care (e.g. What’s in it for them? And what are the true benefits?). These benefits should be factual and real. It’s important not to overload customers with information, but rather to be clear and articulate.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">All of your marketing communications should include a strong call to action: What is it that you want customers to do once they’ve interacted with you? Leave them in no doubt and make it easy for them.</span></p>\n<p class=\"AAPARAGRAPH\"><em><span lang=\"en-us\" xml:lang=\"en-us\">What’s the right channel?</span></em></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">There’s no doubt that it’s a busy marketplace when it comes to finding the perfect place to share your marketing messages. The challenge here is in focusing and narrowing your communication – and finding the right time and place to connect with your customers. </span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Many marketers are now jumping on social media networks, but that might not be where your customers can be found. It’s important that you understand how and when they want to hear from you, and use that information to foster a true customer relationship.</span></p>\n<p class=\"AAPARAGRAPH\"><em><span lang=\"en-us\" xml:lang=\"en-us\">Is my strategy integrated?</span></em></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Communicating in an integrated way across all channels (such as website, emails and brochures) means your brand will become better known and understood. Integration means that every time your customers hear from you, they get the same feel for who you are. By creating consistent, strong marketing communications, your customers will identify and remember you into the future.</span></p>\n<p class=\"AAPARAGRAPH\"><em><span lang=\"en-us\" xml:lang=\"en-us\">Finally: Am I communicating with genuine creativity?</span></em></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Creativity isn’t about paying your local print shop to pull together a flyer with your logo on it, or using a WordPress template to build your long-overdue website. They might be tactics that you use, but they’re not what creativity is really about.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">True creative thinking pulls together everything you know about your business, your goals and your customers into a single, cohesive package that cuts through, connects and resonates. Creativity distills everything down to the right words, images and design so that your marketing collateral has the right impact. No business can afford to skimp on this stage because getting creativity right means you’ll get the results you’re really after: maximum return on your marketing investment.</span></p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17411,17648,1,'Promises, promises','2021-05-18 03:20:52','2021-07-23 06:19:17','6732a6af-d822-4aac-b9b4-7364da0aa686',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Ekny1wVuy4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Aah, Telstra.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"If you own a business small enough that it’s your job to do hand-to-hand combat with a telco, these two words say it all. And it doesn’t matter what brand name you insert: nothing brings out a sense of shared suffering better than a tale of a telco stuff-up.\\n\\nI had a story I dined out on regularly that involved a telco sub-contractor turning up to fix a crackle – and ending up severing all of the phone and fax lines running to my business. That was fun.\\n\\nRight now, I’m in my 7th week of hour-long conversations with many truly delightful employees of a certain telco, each of whom is exceedingly articulate and apologetic for all the employees who have gone before them. (One supervisor, in all seriousness, said to me: “You need to expect that we won’t get anything right. In fact, I find it best to have very low expectations.”)\\n\\nMy end of a conversation just a week ago went something like this: “So you’re telling me that you can see that you’ve made a mistake in charging me $700 extra this month, but that it’ll take you another three months to reverse the mistake in billing… so I need to give you $700 now and trust that you’ll give it back to me later?”\\n\\n##### **Not surprisingly, I asked for this once-in-a-lifetime deal in writing.**\\n\\nOf course, stuff-ups, broken promises and disappointments occur every day between businesses and consumers. It’s human nature. It doesn’t have to be a telco – although they do it with panache. And it doesn’t have to be big business – although it often is.\\n\\nSmall businesses can often break faith with customers through the sheer limitations of their size. Flexibility and nimbleness are great benefits of working with small business; but when lots of work hits, there’s no-one spare to get it done. Unfortunately, SMEs also need to fight harder than big corporates to keep consumer faith and love alive – because it can mean the difference between floating or sinking.\\n\\nHere’s a great example. Quite a few weekends ago, a small water filter company I’ve used in the past phoned me. The first guy – who said he was the business owner – gave me the sales spiel, and then handed me off to the junior to take my order. Inwardly, I applaud their decision to go aggressively out to the market and to phone customers one by one for after-hours orders. After all, when cash flow’s tight, you have to work smart. Outwardly, I’ll probably not order from them again: the filter still hasn’t arrived.\\n\\n##### **It’s all very well for marketing managers to talk endlessly about channels, for CEOs to cast vision and for designers to beleaguer brand design.**\\n\\nBut at the heart of every brand experience must be trust, in any of its forms. If you’re a services company, then be a trusted advisor. If you provide products, then provide them to a high standard. And in every transactional stage, keep your promises – whether it’s getting a bill right, delivering a product or following up words with actions.\\n\\nSmall businesses also need to keep promises in order to grow their future markets. Nothing closes doors on future opportunities faster than a disgruntled current customer. Case in point: I’m a hostile captive to my telco. No other telco covers my area – so it’s either their way or no information superhighway. But captivity doesn’t encourage me – it frustrates me, and when added to negative experiences, makes me ready to share my tales with anyone and everyone.\\n\\nLikewise, small businesses need to beware the hostile captives in their business. Is there a customer who’s contractually wedded to you but bitterly unhappy with the service you provide? Beware their rage – it can and will go viral to potential customers in the blink of an eye.\\n\\nCherish the value of trust to your customers. Promises kept will define you and your brand long after your competitors have broken theirs.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17412,17649,1,'Promises, promises','2021-05-18 03:20:53','2021-05-18 03:20:53','3fd944fd-48f8-44c8-852e-7d332f083b4e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Aah, Telstra.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">If you own a business small enough that it’s your job to do hand-to-hand combat with a telco, these two words say it all. And it doesn’t matter what brand name you insert: nothing brings out a sense of shared suffering better than a tale of a telco stuff-up.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">I had a story I dined out on regularly that involved a telco sub-contractor turning up to fix a crackle – and ending up severing all of the phone and fax lines running to my business. That was fun.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Right now, I’m in my 7<sup>th</sup> week of hour-long conversations with many truly delightful employees of a certain telco, each of whom is exceedingly articulate and apologetic for all the employees who have gone before them. (One supervisor, in all seriousness, said to me: “You need to expect that we won’t get anything right. In fact, I find it best to have very low expectations.”) </span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">My end of a conversation just a week ago went something like this: “So you’re telling me that you can see that you’ve made a mistake in charging me $700 extra this month, but that it’ll take you another three months to reverse the mistake in billing… so I need to give you $700 now and trust that you’ll give it back to me later?”</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Not surprisingly, I asked for this once-in-a-lifetime deal in writing.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Of course, stuff-ups, broken promises and disappointments occur every day between businesses and consumers. It’s human nature. It doesn’t have to be a telco – although they do it with panache. And it doesn’t have to be big business – although it often is.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Small businesses can often break faith with customers through the sheer limitations of their size. Flexibility and nimbleness are great benefits of working with small business; but when lots of work hits, there’s no-one spare to get it done. Unfortunately, SMEs also need to fight harder than big corporates to keep consumer faith and love alive – because it can mean the difference between floating or sinking.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Here’s a great example. Quite a few weekends ago, a small water filter company I’ve used in the past phoned me. The first guy – who said he was the business owner – gave me the sales spiel, and then handed me off to the junior to take my order. Inwardly, I applaud their decision to go aggressively out to the market and to phone customers one by one for after-hours orders. After all, when cash flow’s tight, you have to work smart. Outwardly, I’ll probably not order from them again: the filter still hasn’t arrived.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">It’s all very well for marketing managers to talk endlessly about channels, for CEOs to cast vision and for designers to beleaguer brand design.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">But at the heart of every brand experience must be <em>trust</em>, in any of its forms. If you’re a services company, then be a trusted advisor. If you provide products, then provide them to a high standard. And in every transactional stage, keep your promises – whether it’s getting a bill right, delivering a product or following up words with actions.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Small businesses also need to keep promises in order to grow their future markets. Nothing closes doors on future opportunities faster than a disgruntled current customer. Case in point: I’m a hostile captive to my telco. No other telco covers my area – so it’s either their way or no information superhighway. But captivity doesn’t encourage me – it frustrates me, and when added to negative experiences, makes me ready to share my tales with anyone and everyone.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Likewise, small businesses need to beware the hostile captives in their business. Is there a customer who’s contractually wedded to you but bitterly unhappy with the service you provide? Beware their rage – it can and will go viral to potential customers in the blink of an eye. </span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Cherish the value of trust to your customers. Promises kept will define you and your brand long after your competitors have broken theirs.</span></p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17413,17650,1,'Are customers giving up on your website?','2021-05-18 03:20:53','2022-08-17 05:11:34','21751a24-0ca8-43cd-b6fd-8b80d3e91cc4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gahB36q3Yd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We’ve all tried to navigate frustrating websites that have ended in annoyance, giving up and even turning to a competitor. Good web design translates to successful conversions, and that all depends on user experience.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Usually, we’re only willing to give a website one minute to display what we’re looking for before we give up. The most common website complaints are that there is ‘too much going on’ and also ‘not enough information’. Translation: many sites drone on and on… but don’t really say much.\\n\\nUsers also complain—across all age groups and digital skill levels—that text is too small and navigation is difficult. Thirty-five per cent of users fail to complete simple tasks on the average website.\\n\\nLet’s improve those stats, shall we?\\n\\n##### **1. Design from the user’s perspective, not your own**\\n\\nWe know your company is the greatest thing since Google and you can’t wait to tell everyone all about where it began, who works there and the details of your offering. But the truth is this: users just want to get to the point, and their interests should override yours. \\nUsability is key. Show them what they’re looking for, and don’t make them search for it.\\n\\n##### **2. Create a navigation path**\\n\\nIf the information on your website is simple and structured, you can guide visitors along the path you’d like them to take—their user journey. Use tabs and sub-pages for different categories and keep it super logical.\\n\\n##### **3. Content is everything**\\n\\nContent is the most important element of your site, really—and it needs to fit the logical and structured navigation. You’ll want to include keywords, page titles, meta tags and headings for search engine optimisation. There are some hallmarks we use when writing web copy for our clients:\\n\\n-\\tKeep it concise.\\n-\\tRound out sub-headings and headings with keywords.\\n-\\tUse plain English and an informal voice.\\n-\\tStick to common language conventions.\\n-\\tBe direct and use active tense.\\n-\\tStructure your information consistently and logically.\\n-\\tSpeak to your audience.\\n\\n\\n##### **4. Speed it up and make it simple**\\n\\nLet’s face it. We’re a busy bunch, and a reminder of the old days of dial-up—waiting for your site to load—will test the patience of even the most loyal visitor. In fact, many visitors will abandon a website after just a few seconds of loading time. Longer loading time is usually caused by complicated design, so make smart design decisions.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EP7D0kN7UR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":null,\"plainText\":\"**From site structure to copy, design and development, we’re passionate about finding the best, most creative way to present your business. Talk to us about it today.**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Are customers giving up on your website?','We’ve all tried to navigate frustrating websites that have ended in annoyance, giving up and even turning to a competitor. Good web design translates to successful conversions, and that all depends on user experience.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17414,17651,1,'Are customers giving up on your website?','2021-05-18 03:20:53','2021-05-18 03:20:53','b8590e18-bdca-4a46-ac2b-5d61f01c952d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'\n<p>We’ve all been to websites where trying to make a simple purchase can end in frustration with an impossible-to-navigate website, or, worse for the organisation, to us turning to a competitor. Good web design translates to successful conversions, and all of that is dependent on the user experience.</p>\n\n\n\n<p>A great new <a href=\"http://digitalsynopsis.com/design/important-good-web-design-impact-people-profits\">infographic</a> has found that we’ll give a website a minute to display what we’re looking for before we give up. Some types of sites are better than others in delivering what we’re after – especially hotel booking sites.</p>\n\n\n\n<p>The two biggest complaints about web sites, according to the research, include that there is ‘too much going on’ and also ‘not enough information’, which we can take to mean that many sites drone on and on… but don’t really say much.</p>\n\n\n\n<p>Users also complain – across all age groups and online skills – that text is too small and that navigation is difficult on the sites they give up on. Thirty-five per cent of users fail to complete simple tasks on the average website.</p>\n\n\n\n<p>Let’s improve those stats, shall we? Here’s a plan.</p>\n\n\n\n<p><strong>1. Design from the user’s perspective, not your own</strong></p>\n\n\n\n<p>We know your company is the greatest thing since Google and you can’t wait to tell everyone all about where it began, who works there and the details of your offering. But the truth is that a user just wants to get to the point, and their interests should override yours. Usability is key. Show them what they’re looking for, and don’t make them search for it. That doesn’t mean sacrificing look and feel for too much simplicity, it just means focusing the layout and design on the search.</p>\n\n\n\n<p><strong>2. Create a navigation path</strong></p>\n\n\n\n<p>If the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. Use tabs and sub-pages for different categories, and make it logical.</p>\n\n\n\n<p><strong>3. Content is king</strong></p>\n\n\n\n<p>Content is the most important element of your site, really – and it needs to fit the logical and structured navigation. You’ll want to include keywords, page titles, meta tags, and headings for search engine optimisation. As we’ve previously discussed in our <a href=\"https://newwordorder.com.au/writing-for-readable-web/\"><em>Writing for (readable) web</em></a> article, there are some hallmarks we use when writing web copy for our clients:</p>\n\n\n\n<ul><li>short, effective sentences (say the same information with less)</li><li>sub-headings and headings containing keywords</li><li>everyday words the average reader can easily understand (plain English)</li><li>informal voice</li><li>common language conventions</li><li>direct language</li><li>active tense</li><li>consistent, logical structuring of information.</li></ul>\n\n\n\n<p><strong>4. Speed it up and make it simple</strong></p>\n\n\n\n<p>Let’s face it, we’re a busy bunch, and a reminder of the old days of dial-up – waiting for your site to load – is going to test the patience of even the most loyal visitor. In fact, many visitors will start to abandon a website after just a few seconds of loading time. Most of that time is the result of design decisions, so simplify some of the fancy effects.</p>\n\n\n\n<p>We love web design and working with you on the best and most creative way to present your business. Starting with a structure that appeals to your audience, then adding in some clever design and copy, ensures that your site will be a success. <a href=\"https://www.newwordorder.com.au/contact\">Talk to us</a> about it today.</p>\n',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17415,17652,1,'Truth without fear','2021-05-18 03:20:53','2021-07-23 06:19:17','973ffb3c-4e9f-425a-96d6-ee62265aa2be',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hJ2BsC4HWQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I’ve always been a big believer that marketing is at its most powerful when you can encourage potential customers to ask an audaciously big question, and know that your offering can answer it indisputably and confidently.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Truth-telling doesn’t have to be controversial. Done well, it simply gives you an edge the others can’t match.\\n\\nSpecifically, truth-telling campaigns can be about demystifying doubts or falsehoods in the marketplace by challenging customers to ask you the tough questions, knowing you’ve nothing to hide and every positive answer can be a true one.\\n\\nNow, I don’t know if truth necessarily applies here all the time… but I do love the strategy behind McDonalds’ approach to all the urban myths (truths?) surrounding the content and manufacturing process of their food, and this approach, manifest in this nifty and functional digital solution http://yourquestions.mcdonalds.com.au, captured my interest.\\n\\nA powerful aspect of this approach is permissioning the target group to cut to the chase and bluntly ask anything. No matter how ugly the question, the Maccas guys maintain a friendly and elegant response, and manage to turn even the roughest questions into positive answers. This way, the questioner is the one who looks bad to the rest of the viewing audience, and the credibility of the answer is reinforced. Do we believe them? Is it the whole truth?\\n\\nOne of our clients markets products in a particularly crowded retail sector. Recently, after hearing a competitor was routinely bagging them, they decided to attack the rumours head-on by attaching to their quotes a clever but honest response. We’re helping them get their strategy to market this week, and believe they’ll reap rewards for their honesty.\\n\\n#### **What erroneous facts about your business lurk in your marketplace?**\\n\\nHave you researched your marketplace, either formally or informally, to know? Even if these myths aren’t widespread, addressing the issue in a positive way can provoke interest in your brand, create discussion, and increase the potential for better relationships and new work.\\n\\n##### **The truth is – or should be – out there.**\\n\\nTruth-telling campaigns can be some of the most rewarding to work on.\\n\\nFrom a tagline that challenges the competition to a wholesale campaign addressing porkies, the benefits to your brand can be great if you get the right help to research, strategise and execute it well.\\n\\n[Talk to us](/contact) – we’d love to help.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17416,17653,1,'Truth without fear','2021-05-18 03:20:53','2021-05-18 03:20:53','e6851ba6-0e34-4762-9f59-366b6134684d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'I’ve always been a big believer that marketing is at its most powerful when you can encourage potential customers to ask an audaciously big question, and know that your offering can answer it indisputably and confidently.\n\nTruth-telling doesn’t have to be controversial. Done well, it simply gives you an edge the others can’t match.\n\nSpecifically, truth-telling campaigns can be about demystifying doubts or falsehoods in the marketplace by challenging customers to ask you the tough questions, knowing you’ve nothing to hide and every positive answer can be a true one.\n\nNow, I don’t know if truth necessarily applies here all the time… but I do love the strategy behind McDonalds’ approach to all the urban myths (truths?) surrounding the content and manufacturing process of their food, and this approach, manifest in this nifty and functional digital solution <a href=\"http://yourquestions.mcdonalds.com.au\">http://yourquestions.mcdonalds.com.au</a>, captured my interest.\n\nA powerful aspect of this approach is permissioning the target group to cut to the chase and bluntly ask anything. No matter how ugly the question, the Maccas guys maintain a friendly and elegant response, and manage to turn even the roughest questions into positive answers. This way, the questioner is the one who looks bad to the rest of the viewing audience, and the credibility of the answer is reinforced. Do we believe them? Is it the whole truth?\n\nOne of our clients markets products in a particularly crowded retail sector. Recently, after hearing a competitor was routinely bagging them, they decided to attack the rumours head-on by attaching to their quotes a clever but honest response. We’re helping them get their strategy to market this week, and believe they’ll reap rewards for their honesty.\n\n<em>What erroneous facts about your business lurk in your marketplace? </em>\n\nHave you researched your marketplace, either formally or informally, to know? Even if these myths aren’t widespread, addressing the issue in a positive way can provoke interest in your brand, create discussion, and increase the potential for better relationships and new work.\n\n<em>The truth is – or should be – out there.</em>\n\nTruth-telling campaigns can be some of the most rewarding to work on.\n\nFrom a tagline that challenges the competition to a wholesale campaign addressing porkies, the benefits to your brand can be great if you get the right help to research, strategise and execute it well.\n\n<a href=\"https://newwordorder.com.au/contact\" target=\"_blank\" rel=\"noreferrer noopener\">Talk to us</a> – we’d love to help.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17417,17654,1,'B2B is dead','2021-05-18 03:20:53','2022-05-30 01:19:40','f3aec5c0-0c22-4b43-a7d9-8777432ed732',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-luIsqIjBj1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"As deaths go, it was a quiet one. Few people knew of its demise.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"But there it lay still: the artificial divide between B2B and B2C marketing, gone forever.\\n\\nWhy bother lamenting the dead? Dare I say, it’s good riddance to a dodgy invention.\\n\\nThe idea that marketing business-to-business took entirely different skills and strategies to talking to consumers has its roots back in the early Noughties. The notion, which most marketers sadly still hold, was that because the volume of B2B transactions is so much higher than B2C—if you count every transaction required along a manufacturing supply chain, for example—then B2B branding requirements were stronger, too.\\n\\nConversely, the B2C belief held that the consumers of the world needed entirely different marketing strategies to convince them to open their wallets.\\n\\nTrue, where they differ most is in the justification of purchases. In B2C land, I need to convince myself why I should buy yet another pair of red shoes. (It’s a short discussion.) In B2B, I might be lobbying the board to invest in an expensive new CRM system.\\n\\nBut the truth is both groups share more similarities than differences.\\n\\nYour customers—be they businesses, consumers or both—have similar emotional and logical requirements that must be met. The relationship lifecycle between a purchaser and a brand exists with businesses and consumers alike. Both groups also frequent the same social media spheres, are Google-happy and web-savvy, and require strong brand confidence in order to purchase.\\n\\nThe illusion that you’re selling to a company in B2B should be seen for what it is. In retail or in business marketing, you’re selling to individuals. And each wants to feel that you get them.\\n\\n##### **Long live H2H.**\\n\\nWhich is where yet another acronym is starting to make a play: H2H, or human-to-human marketing.\\n\\nIt espouses the belief that we all, business and retail customers alike, are looking for connection, inclusion and to be understood. If you take that as your starting point—and not your burning need to produce another brochure—then the marketing toolbox available to your business automatically grows.\\n\\nIt means the vast strategies already out there, like relationship marketing and continuous touchpoints, become as relevant to a retail customer as to the business that buys your widgets. And the traditional B2C tools like social media become far more relevant B2B because they help build connections better than a sterile product flyer.\\n\\n##### **Let’s make H2H practical.**\\n\\n**1. Open your horizons**\\n\\nSwitching your mindset to focusing on the individual, human needs of your market means you can open your marketing to all sorts of potential tools. Just because you run a hair salon doesn’t mean you can’t start sending out a monthly email newsletter—if your customers are the kind of people that like to know more about you. And just because you’re an accountant doesn’t mean you can’t lead an industry group on LinkedIn or advertise on Facebook—if that’s where you’ll find the types of sales you want. Think about your customers, and let their needs lead you.\\n\\n**2. Make your customers feel**\\n\\nSales overwhelmingly come from relationships in my business, so meeting my clients’ emotional needs is a no-brainer. If my clients are happy, they’ll stay.\\n\\nBut even if your sales rely heavily on good old-fashioned foot traffic, it’s relationships that will lure them and keep them. So, in every tool you use to get to market, make sure you get the emotional kicker in. Empathise and prove you understand their needs.\\n\\n**3. Ask your employees what they think**\\n\\nIt’s one thing to make marketing decisions from an ivory tower. Chances are it’s your staff who really know how your clients think, or how your customers behave. So get their ideas and integrate it into your marketing. Let them drive your innovation.\\n\\n**4. Finally, listen to your customers**\\n\\nThere is marketing gold in every intentional conversation you have with a customer. Ask the ‘why’ that follows the tough questions: Do you feel safe with my business? Do you like dealing with us? Would you refer us to your friends? The answers will revolutionise how you think about marketing to your customers.\\n\\n---\\n\\n*Written for the February 2014 issue of Inform, the monthly magazine of the Chamber of Commerce and Industry in Queensland.*\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'B2B is dead','As deaths go, it was a quiet one. Few people knew of its demise.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17418,17655,1,'B2B is dead','2021-05-18 03:20:53','2021-05-18 03:20:53','4a4f4450-f08b-4354-bc3d-d14375520662',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'As deaths go, it was a quiet one. Few people knew of its demise.\n\nBut there it lay still: the artificial divide between B2B and B2C marketing, gone forever.\n\nWhy bother lamenting the dead? Dare I say, it’s good riddance to a dodgy invention.\n\nThe idea that marketing business-to-business took entirely different skills and strategies to talking to consumers has its roots back in the early Noughties. The notion, which most marketers sadly still hold, was that because the volume of B2B transactions is so much higher than B2C – if you count every transaction required along a manufacturing supply chain, for example – then B2B branding requirements were stronger, too.\n\nConversely, the B2C belief held that the consumers of the world needed entirely different marketing strategies to convince them to open their wallets.\n\nTrue, where they differ most is in the justification of purchases. In B2C land, I need to convince myself why I should buy yet another pair of red shoes. (It’s a short discussion.) In B2B, I might be lobbying the board to invest in an expensive new CRM system.\n\nBut the truth is both groups share more similarities than differences.\n\nYour customers – be they businesses, consumers or both – have similar emotional and logical requirements that must be met. The relationship lifecycle between a purchaser and a brand exists with businesses and consumers alike. Both groups also frequent the same social media spheres, are Google-happy and web-savvy, and require strong brand confidence in order to purchase.\n\nThe illusion that you’re selling to a company in B2B should be seen for what it is. In retail or in business marketing, you’re selling to individuals. And each wants to feel that you get them.\n\n<em>Long live H2H.</em>\n\nWhich is where yet another acronym is starting to make a play: H2H, or human-to-human marketing.\n\nIt espouses the belief that we all, business and retail customers alike, are looking for connection, inclusion and to be understood. If you take that as your starting point – and not your burning need to produce another brochure – then the marketing toolbox available to your business automatically grows.\n\nIt means the vast strategies already out there like relationship marketing and continuous touchpoints become as relevant to a retail customer as to the business that buys your widgets. And the traditional B2C tools like social media become far more relevant business-to-business because they help build connections better than a sterile product flyer.\n\n<em>Let’s make H2H practical.</em>\n\n<strong>1. </strong><strong>Open your horizons</strong>\n\nSwitching your mindset to focusing on the individual, human needs of your market means you can open your marketing to all sorts of potential tools. Just because you run a hair salon doesn’t mean you can’t start sending out a monthly email newsletter – <em>if</em> your customers are the kind of people that like to know more about you. And just because you’re an accountant doesn’t mean you can’t lead an industry group on LinkedIn or advertise on Facebook – <em>if</em> that’s where you’ll find the types of sales you want. Think about your customers, and let their needs lead you.\n\n<strong>2. </strong><strong>Make your customers feel</strong>\n\nSales overwhelmingly come from relationships in my business, so meeting my clients’ emotional needs is a no-brainer. If my clients are happy, they’ll stay.\n\nBut even if your sales rely heavily on good old-fashioned foot traffic, it’s relationships that will lure them and keep them. So, in every tool you use to get to market, make sure you get the emotional kicker in. Empathise and prove you understand their needs.\n\n<strong>3. </strong><strong>Ask your employees what they think</strong>\n\nIt’s one thing to make marketing decisions from an ivory tower. Chances are it’s your staff who really know how your clients think, or how your customers behave. So get their ideas and integrate it into your marketing. Let them drive your innovation.\n\n<strong>4. </strong><strong>Finally, listen to your customers</strong>\n\nThere is marketing gold in every intentional conversation you have with a customer. Ask the ‘why’ that follows the tough questions: Do you feel safe with my business? Do you like dealing with us? Would you refer us to your friends? The answers will revolutionise how you think about marketing to your customers.\n\n---\n\nWritten for the February 2014 issue of <em>Inform, </em>the monthly magazine of the Chamber of Commerce and Industry in Queensland.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17419,17656,1,'aggregated-content','2021-05-18 03:20:53','2021-05-18 03:20:53','f44c2209-d1bf-4f05-8b49-d3f519108b49',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17420,17657,1,'content-creation','2021-05-18 03:20:53','2021-05-18 03:20:53','d8a98f0c-1d25-4bfd-8149-4ea74e2c1c97',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17421,17658,1,'content-curation','2021-05-18 03:20:53','2021-05-18 03:20:53','7b986766-ecd1-4a4c-b6db-c0882ced5db3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17422,17659,1,'thought-leadership','2021-05-18 03:20:53','2021-05-18 03:20:53','95b10eaa-35ad-4b95-badd-42cbb0a395bc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17423,17660,1,'The 6 steps of content creation','2021-05-18 03:20:54','2022-08-08 07:02:05','4b6f4e14-74af-40d6-9ca1-de22f9725317',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-92RCseTSp0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Now you need to add some real value.\\n\\nTime-poor organisations need their content to work across different channels online—including websites, e-newsletters, blogs and across social media. One way to add value to your existing, more sales-focused content is through content curation. Content curation means finding useful content online, curating it for your audience and re-telling it in your voice and with your advice.\\n\\n##### **Here’s how to optimise, write and curate content for your target audience.**\\n\\n###### **Defining your goals**\\n\\nEvery good plan starts with defining what it’s trying to achieve. How do you want your content to define your business? What are you offering your target market? Do you want to be a thought leader in your particular area?\\n\\nContent curation is about meeting your customers where they are and offering them something they’re not getting elsewhere. It’s about finding, gathering and sharing information of value with them; positioning your business and brand as an authority both with original content—your sales offering and business learnings—and information you’ve found and shared online. Participating in conversations that are happening about your field leads to more engagement with your target market, the ultimate goal being to give your brand a voice of value that will see your audience come back again and again for your offering.\\n\\n###### **Getting started**\\n\\nIt’s important to remember that well-executed content curation isn’t about regurgitating content that was already published. Instead, it’s your business’ personal re-telling of a story. As Susan Gunelius wrote for Forbes, the human element of content curation is what makes curated content compelling.\\n\\nTherefore, when offering your audience valuable content, remember to tell your story. What are you saying that’s different? What do you know that others might not? Involve your whole team—not just marketing and sales—and that story will evolve to give your business a truly useful and unique voice.\\n\\n###### **Finding content**\\n\\nHere’s where you get amongst it!\\n\\nWant to know where your target market is looking for information online? Go exploring! Ask them! Discover for yourself where the good stories are being shared. Find out what topics matter to your goals and audience, and go after them.\\n\\nIntegrating content curation into your broader marketing strategy is the way to go here—it legitimises the exercise and gets your team thinking about the value of your brand and how they can add to it. The best place to start is probably your social media accounts. Valuable content is being shared every day on platforms like Facebook, Twitter and LinkedIn. There are also Google alerts and news aggregate sites that can be set up with your special business needs in mind.\\n\\n###### **Be authentic to find your voice**\\n\\nThere is nothing like the instant world of social media to add value and timeliness to your content. Social media has changed the term ‘sharing’ forever, and the opportunities for your brand are endless. It’s important to add your own value to social content—as Mark Lerner says, if you just \'retweet\', or share an article without including your own voice in the post, you’ll fail to distinguish yourself from everyone else who shared that content.\\n\\nHow do you find your voice? Authentically, of course! Offer your opinion and add your advice in areas where you are confident. Try to be friendly and informative, and adopt an approachable tone. Not so confident? Ask questions! Get your community talking and they’ll come back to you.\\n\\n###### **Context and thought leadership**\\n\\nGood content curation provides your audience with context and convenience—that means filtering and explaining what you find online, and rewording it in your voice so it’s useful to them. You don’t always need to be selling, but you do always need to be mindful of your brand and of offering real value. Knowing who your market is and writing in your ‘voice’ allows you to, as J-P De Clerck says, inform, educate, entertain and engage target audiences.\\n\\n###### **Where to share**\\n\\nThere are many ways to share curated content, but the best way is in a mix of your existing ‘sales’ content. E-newletters and blogs offer an opportunity to share curated and original content, and social media is the most instant way to add your voice to a new idea, and also probably the first place your audience will find you. They’ll also find your website, so don’t forget about the curated content opportunities there. Always remember that you should be providing useful information, not just repeating content or working on the hard sell.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-smxImKOfwg\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":null,\"plainText\":\"Content curation is convenient, but it’s also an important opportunity to add value, develop a business voice and grow an online community. What do you think about content curation? Has it worked for you? Got any tips? Let us know.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The 6 steps of content creation','You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17424,17661,1,'The 6 steps of content creation','2021-05-18 03:20:54','2021-05-18 03:20:54','1da86722-b928-45b4-8622-92f635f6109b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.\n\n<em>Now you need to add some real value.</em>\n\nTime poor organisations need their content to work across different channels online – including websites, e-newsletters, blogs and across social media. One way to add value to your existing, more sales-focused, content is through <strong>content curation</strong>. Content creation means finding useful content online, curating it for your audience and re-telling it in your voice and with your advice.\n\nHere’s how to optimise, write and curate content for your target audience.\n<h3>Defining your goals</h3>\nEvery good plan starts with defining what it’s trying to achieve. How do you want your content to define your business? What are you offering your target market? Do you want to be a thought leader in your particular area?\n\nContent curation is about meeting your customers where they are and offering them something they’re not getting elsewhere. It’s about finding, gathering and sharing information of value with them; positioning your business and brand as an authority both with original content – your sales offering and business learnings – and information you’ve found and shared online. Participating in conversations that are happening about your field leads to more engagement with your target market, the ultimate goal being to give your brand a voice of value that will see your audience come back again and again for your offering.\n<h3>Getting started</h3>\nIt’s important to remember that well-executed content curation isn’t about regurgitating content that was already published. Instead, it’s your business’s personal re-telling of a story. As Susan Gunelius wrote for <a href=\"http://www.forbes.com/sites/work-in-progress/2012/07/05/5-ways-to-use-content-curation-for-marketing-and-tools-to-do-it/\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes</a>, the human element of content curation is what makes curated content compelling.\n\nTherefore, when offering your audience valuable content, remember to tell your story. What are you saying that’s different? What do you know that others might not? Involve your whole team – not just marketing and sales – and that story will evolve to give your business a truly useful and unique voice.\n<h3>Finding content</h3>\nHere’s where you get amongst it!\n\nWant to know where your target market is looking for information online? Go exploring! Ask them! Discover for yourself where the good stories are being shared. Find out what topics matter to your goals and audience, and go after them.\n\nIntegrating content curation into your broader marketing strategy is the way to go here – it legitimises the exercise and gets your team thinking about the value of your brand and how they can add to it. The best place to start is probably your social media accounts. Valuable content is being shared every day on platforms like Facebook, Twitter and LinkedIn. There are also Google alerts and news aggregate sites that can be set up with your special business needs in mind.\n<h3>Be authentic to find your voice</h3>\nThere is nothing like the instant world of social media to add value and timeliness to your content. Social media has changed the term ‘sharing’ forever, and the opportunities for your brand are endless. It’s important to add your own value to social content – as Mark Lerner says, if you just “retweet,” or share an article without including your own voice in the post, you’ll fail to distinguish yourself from everyone else who shared that content.\n\nHow do you find your voice? Authentically, of course! Offer your opinion and add your advice in areas you are confident about. Try to be friendly and informative, and adopt an approachable tone. Not so confident? Ask questions! Get your community talking and they’ll come back to you.\n<h3>Context and thought leadership</h3>\nGood content curation provides your audience with context and convenience – that means filtering and explaining what you find online, and rewording it in your voice so it’s useful to them. You don’t always need to be selling, but you do always need to be mindful of your brand and of offering real value. Knowing who your market is and writing in your ‘voice’ allows you to, as J-P De Clerck says, inform, educate, entertain and engage target audiences.\n<h3>Where to share</h3>\nThere are many ways to share curated content, but the best way is in a mix of your existing ‘sales’ content. E-newletters and blogs offer an opportunity to share curated and original content, and social media is the most instant way to add your voice to a new idea, and also probably the first place your audience will find you. They’ll also find your website, so don’t forget about the curated content opportunities there. Always remember that you should be providing useful information, not just repeating content or working on the hard sell.\n\nContent curation is convenient, but it’s also an important opportunity to add value, develop a business voice and grow an online community. What do you think about content curation? Has it worked for you? Got any tips? Let us know.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17425,17662,1,'Measure your marketing with meaning','2021-05-18 03:20:54','2021-07-23 06:19:18','45e981da-0e61-4564-9d25-b8c6e1546e48',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SFr1a8qndz\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"It’s the age-old struggle for marketers – measuring the return on investment (ROI) of your activities and campaigns. The struggle comes in part because it’s difficult to relate concepts like brand awareness directly to sales. But that doesn’t mean there aren’t ways to monitor and measure your marketing and prove its worth. After all, if you don’t measure, how do you know what’s working?\\n\\n##### **Steps for meaningful data**\\n\\n1. define your metrics and develop a plan\\n2. collect the data\\n3. develop reporting guidelines\\n4. analyse and change as needed\\n5. Collecting and analysing meaningful data is about more than finding tools and interpreting charts. It’s about valuing the data and understanding how it can help justify and grow your hard work and campaigns.\\n\\nThere are several tools that will help you measure your marketing data, and Google analytics is probably the most helpful – it’s also free. Bonus!\\n\\n##### **What we look for**\\n\\nWhen measuring our campaigns for clients, we look at engagement and growth.\\n\\n##### **Engagement**\\n\\nStarting with content performance, it’s helpful to measure social shares on Twitter, Facebook and LinkedIn (shares equal love!), and then check your blog and website for bounce rates and visit time. Facebook and Twitter have built-in analytics tools that will help you here. On your website and blog, use Google analytics. High bounce rates and short visits usually mean your audience isn’t finding what they thought they would, or they’re not as engaged as they should be with your content. Pages per visit is another interesting content measure – if visitors are clicking around your site, they’re liking what they find and you’re getting more exposure. Nice work!\\n\\nA specific example of measuring engagement in action can be found in our My Smoking quit smoking campaign. It was targeted at men and women aged 18–29 across TV, radio, print and digital. Data showed that:\\n\\n- 8 in 10 young smokers supported the campaign\\n- 76% contemplated quitting because of the campaign\\n- 50% reported cutting down on cigarettes because of the campaign\\n- 47% tried quitting\\n\\nImagine being able to prove your campaign success to your team and managers? We do it from the start with our work. Do you?\\n\\n##### **Growth**\\n\\nFor growth in marketing, it all starts with click-throughs on your call to action. If your analytics tell you they’re low, then you need to change up your content. Look at the words you’re using, how your e-marketing looks, your subject line on EDMs and even the specific call to action.\\n\\nOther growth indicators will see you linking up with your sales team to measure metrics like how many leads your content is bringing in and turning into customers, cost per lead, average sales cycle duration and revenue per user. Always remember that increasing customer retention is the aim for the sales cycle, too. These things are tougher to measure, but good lead generation processes are a big help, and we find having campaign measurement expectations in place right from the start will make things much easier.\\n\\nA terrific example of analysing the performance and growth of our work was for our client the Chamber of Commerce & Industry Queensland (CCIQ). A review of their key communication channels saw us creating a monthly e-zine to better engage members. As a result of our work, we measured that CCIQ got 3,350 new subscribers in 5 months, grew website traffic by 161% to 76,277 visitors over six months, had 4,171 qualified leads generated over six months and a 110% increase in revenue in a single month. Impressive figures that not only lead to successful relationships with clients, but to high-achieving campaigns and ongoing work. We’re proving what we do is working.\\n\\n[Have a chat with us today](/contact) about your marketing and we’ll have you measured up in no time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17426,17663,1,'Measure your marketing with meaning','2021-05-18 03:20:54','2021-05-18 03:20:54','8360e214-4e23-4d46-9668-8229c2d7e433',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'It’s the age-old struggle for marketers – measuring the return on investment (ROI) of your activities and campaigns. The struggle comes in part because it’s difficult to relate concepts like brand awareness directly to sales. But that doesn’t mean there aren’t ways to monitor and measure your marketing and prove its worth. After all, if you don’t measure, how do you know what’s working?\n\n<b>Steps for meaningful data</b>\n<ol>\n 	<li>define your metrics and develop a plan</li>\n 	<li>collect the data</li>\n 	<li>develop reporting guidelines</li>\n 	<li>analyse and change as needed</li>\n</ol>\nCollecting and analysing meaningful data is about more than finding tools and interpreting charts. It’s about <b>valuing the data</b> and understanding how it can help <b>justify and grow your hard work and campaigns</b>.\n\nThere are several tools that will help you measure your marketing data, and <b>Google analytics</b> is probably the most helpful – it’s also free. Bonus!\n\n<b>What we look for</b>\n\nWhen measuring our campaigns for clients, we look at <b>engagement</b> and <b>growth</b>.\n\n<b>Engagement</b>\n\nStarting with content performance, it’s helpful to measure social shares on Twitter, Facebook and LinkedIn (shares equal love!), and then check your blog and website for bounce rates and visit time. Facebook and Twitter have built-in analytics tools that will help you here. On your website and blog, use Google analytics. High bounce rates and short visits usually mean your audience isn’t finding what they thought they would, or they’re not as engaged as they should be with your content. Pages per visit is another interesting content measure – if visitors are clicking around your site, they’re liking what they find and you’re getting more exposure. Nice work!\n\nA specific example of measuring engagement in action can be found in our My Smoking quit smoking campaign. It was targeted at men and women aged 18–29 across TV, radio, print and digital. Data showed that:\n<ul>\n 	<li>8 in 10 young smokers supported the campaign</li>\n 	<li>76% contemplated quitting because of the campaign</li>\n 	<li>50% reported cutting down on cigarettes because of the campaign</li>\n 	<li>47% tried quitting</li>\n</ul>\nImagine being able to prove your campaign success to your team and managers? We do it from the start with our work. Do you?\n\n<b>Growth</b>\n\nFor growth in marketing, it all starts with click-throughs on your call to action. If your analytics tell you they’re low, then you need to change up your content. Look at the words you’re using, how your e-marketing looks, your subject line on EDMs and even the specific call to action.\n\nOther growth indicators will see you linking up with your sales team to measure metrics like how many leads your content is bringing in and turning into customers, cost per lead, average sales cycle duration and revenue per user. Always remember that increasing customer retention is the aim for the sales cycle, too. These things are tougher to measure, but good lead generation processes are a big help, and we find having campaign measurement expectations in place right from the start will make things much easier.\n\nA terrific example of analysing the performance and growth of our work was for our client the Chamber of Commerce &amp; Industry Queensland (CCIQ). A review of their key communication channels saw us creating a monthly e-zine to better engage members. As a result of our work, we measured that CCIQ got 3,350 new subscribers in 5 months, grew website traffic by 161% to 76,277 visitors over six months, had 4,171 qualified leads generated over six months and a 110% increase in revenue in a single month. Impressive figures that not only lead to successful relationships with clients, but to high-achieving campaigns and ongoing work. We’re proving what we do is working.\n\nHave a chat with us today about your marketing and we’ll have you measured up in no time.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17427,17664,1,'Making the most of video','2021-05-18 03:20:55','2021-07-23 06:19:18','ed228168-1356-46f0-a10d-ef53d4b8bbec',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-93421JnaRh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Right now the web is awash with video. Just look at your Facebook or LinkedIn feed and you’ll get an idea of how much video content is being produced and posted every day. And it’s on the rise, with video expected to account for around 82% of all internet traffic by 2020.\\n\\n##### **Quality is king**\\n\\nThe thing is, we don’t have any more time in our days to view all this extra content, so video quality and relevance is going to play an increasingly important role in what gets watched and what doesn’t. While there are lots of cheap production services available, if you want your video to be successful, it’s worth looking beyond cost alone.\\n\\nThe key purpose of any video communication is to tell a clear and compelling story – something that captures and maintains your audience’s interest. It also needs to be well strategised, use its medium well and, of course, be well crafted.\\n\\n##### **Things to consider**\\n\\nWhen planning your next video, keep these things in mind:\\n\\nIs animation the right approach, or would live action better suit? Budget can be a big factor here because it is often much easier to animate.\\nThink about voiceover versus text on screen. Does the video need to work without sound, on social media or in a noisy display? Will people read enough of the message on screen? Is the voice vital to the communication of the message, through a tone, accent or character?\\nAre you creating a series? If so, can any illustration assets be used again, or can the video be edited for smaller uses such as social media marketing?\\nNWO video examples\\n\\n##### **Here are some recent examples of videos we’ve created, using some of this thinking.**\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-F8O5gbyyqy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/141875728\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/186503939\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/145234065\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17428,17665,1,'Making the most of video','2021-05-18 03:20:55','2021-05-18 03:20:55','d61d6d43-33b2-4d58-ba5f-a0be4f6d5e15',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Right now the web is awash with video. Just look at your Facebook or LinkedIn feed and you’ll get an idea of how much video content is being produced and posted every day. And it’s on the rise, with video expected to account for around 82% of all internet traffic by 2020.\n\n<strong>Quality is king</strong>\n\nThe thing is, we don’t have any more time in our days to view all this extra content, so video quality and relevance is going to play an increasingly important role in what gets watched and what doesn’t. While there are lots of cheap production services available, if you want your video to be successful, it’s worth looking beyond cost alone.\n<p class=\"p1\"><span class=\"s1\">The key purpose of any video communication is to tell a clear and compelling story – something that captures and maintains your audience’s interest. It also needs to be well strategised, use its medium well and, of course, be well crafted.</span></p>\n<p class=\"p1\"><strong>Things to consider</strong></p>\nWhen planning your next video, keep these things in mind:\n<ul>\n 	<li class=\"li1\"><span class=\"s2\">Is animation the right approach, or would live action </span><span class=\"s3\">better</span><span class=\"s2\"> suit? Budget can be a big factor </span><span class=\"s3\">here because</span><span class=\"s2\"> it is often much easier to animate.</span></li>\n 	<li class=\"li1\"><span class=\"s3\">Think about v</span><span class=\"s2\">oiceover versus text on screen. Does the video need to work without sound, on social media or in a noisy display? Will people read enough of the message on screen? Is the voice vital to the communication of the message, through a tone, accent or character?</span></li>\n 	<li class=\"li1\"><span class=\"s2\">Are you creating a series? If so, can any illustration assets be used again, or can the video be edited for smaller uses such as social media marketing?</span></li>\n</ul>\n<strong>NWO video examples</strong>\n\n<span class=\"s1\">Here are some recent examples of videos we’ve created, using some of </span><span class=\"s2\">this thinking.</span>\n\n<strong><span class=\"s1\"><span class=\"s2\">Mental Health Week</span></span></strong>\n\n\n<div class=\"embed-container\"><iframe src=\"https://player.vimeo.com/video/141875728\" width=\"300\" height=\"150\" frameborder=\"0\"></iframe></div>\n<span class=\"s3\">Uses emotive music and messaging on screen to ensure</span><span class=\"s4\">, s</span><span class=\"s3\">ound or no sound, the messages get through.</span>\n\n<strong><span class=\"s5\"><span class=\"s2\">Our HPW, our future</span></span></strong>\n\n\n<div class=\"embed-container\"><iframe src=\"https://player.vimeo.com/video/186503939\" width=\"300\" height=\"150\" frameborder=\"0\"></iframe></div>\n<span class=\"s3\">Uses real staff members delivering autocue script to camera, taken from the words of them and their colleagues.</span>\n\n<strong><span class=\"s5\"><span class=\"s2\">DEWS energy bill</span></span></strong>\n\n\n<div class=\"embed-container\"><iframe src=\"https://player.vimeo.com/video/145234065\" width=\"300\" height=\"150\" frameborder=\"0\"></iframe></div>\n<span class=\"s3\">Uses characters to explain and entertain.</span>\n\nWe’d love to know what videos you’re planning. <a href=\"http://newwordorder.com.au/#contact\">Drop us a line</a> to see how we can help.\n\nSource: <a href=\"http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.html\">http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.html</a>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17429,17666,1,'Looking beyond the banner','2021-05-18 03:20:55','2021-07-23 06:19:18','977bf207-dd5c-40e9-9e7e-ad62da838ffd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PozxXC4SkM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Banner ads have come a long way over the years. And the fairly recent introduction of HTML5 means they can now be transformed into beautiful little packages of story that work well amidst busy news pages, despite not having audio.\\n\\n##### **Striking the right balance**\\n\\nPre-rolls (which play before feature videos) and social media ads offer other options if you have the budget for video, when a television commercial doesn’t exist, and conventional video is too expensive.\\n\\nOne approach that provides the ideal balance is using video like a ‘banner ad on steroids’. By creating a simple (though still sophisticated) slideshow with a managed level of animation, you can add in story-boosting music and voiceover while keeping costs down.\\n\\n##### **NWO video examples**\\n\\nHere are some recent examples of videos we’ve created, using some of this thinking.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-F4a71SFzVH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/176686850\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/170735464\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/177308827\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17430,17667,1,'Looking beyond the banner','2021-05-18 03:20:55','2021-05-18 03:20:55','dfbc5dab-203b-4946-b525-b521a4c4e189',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Banner ads have come a long way over the years. <span class=\"s1\">And the fairly recent introduction of HTML5 means they can now be transformed into beautiful little packages of story that work well amidst busy news pages, </span><span class=\"s2\">despite not having audio.</span>\n\n<strong>Striking the right balance</strong>\n<p class=\"p1\"><span class=\"s1\">Pre-rolls (which play before feature videos) and social media ads offer other options if you have the budget for video, when a television commercial doesn’t exist, and conventional video is too expensive.</span></p>\nOne approach that provides the ideal balance is using video like a ‘banner ad on steroids’. <span class=\"s1\">By creating a simple (though still sophisticated) </span><span class=\"s2\">slideshow</span><span class=\"s1\"> with a managed level of animation, you can add in</span><span class=\"s2\"> story-boosting music and voiceover while keeping costs down.</span>\n\n<strong>NWO video examples</strong>\n<p class=\"p1\"><span class=\"s1\">Here are some recent examples of videos we’ve created, using some of </span><span class=\"s2\">this</span><span class=\"s1\"> thinking.</span></p>\n<strong><span class=\"s1\"><span class=\"s2\">Queensland Week</span></span></strong>\n\n\n<div class=\"embed-container\"><iframe src=\"https://player.vimeo.com/video/176686850\" width=\"300\" height=\"150\" frameborder=\"0\"></iframe></div>\n \n\n<span class=\"s4\">Higher use of animation but no voiceover kept the budget lean.</span>\n\n<strong><span class=\"s5\"><span class=\"s2\">QFES recruitment</span></span></strong>\n\n\n<div class=\"embed-container\"><iframe src=\"https://player.vimeo.com/video/170735464\" width=\"300\" height=\"150\" frameborder=\"0\"></iframe></div>\n \n\n<span class=\"s4\">A series of five videos built around key messages, output in standard screen dimensions and square for Instagram.</span>\n\n<strong><span class=\"s1\"><span class=\"s2\">Electric Bikes Brisbane</span></span></strong>\n\n\n<div class=\"embed-container\"><iframe src=\"https://player.vimeo.com/video/177308827\" width=\"300\" height=\"150\" frameborder=\"0\"></iframe></div>\n \n\n<span class=\"s4\">No voiceover needed here because fun and clever stock images and quirky music told the story.</span>\n\nWe’d love to know about any banner ads or videos you’re planning. <a href=\"http://newwordorder.com.au/#contact\">Drop us a line</a><span> to see how we can help.</span>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17431,17668,1,'Outsourcing creative services','2021-05-18 03:20:55','2021-07-23 06:19:18','7570accb-9a02-4c3c-ae97-62dc74903e68',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-N45x3IS2PH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"When it comes to finding an external supplier, we understand the challenges many government comms (and non-comms) people face.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"You need someone who has a good idea of how the government arena works and the demands and limitations you face but still pushes the boundaries to achieve something worth paying external fees for. But where do you start?\\n\\n##### **Take a look at the list**\\n\\nA great place to begin your search for an external creative services supplier is the whole-of-government panel. Here you’ll find a list of large and small advertising and communications agencies that are all pre-qualified and experienced working in your space.\\n\\nWhen perusing the names on the whole-of-government panel, consider the following:\\n\\n- Smaller agencies can do big campaign and project work too. Many have been competing with the top end of town for years and can often ensure you get very senior, experienced people working directly with you on your job.\\n- Find an agency that can fill in the gaps you have. If you’re not used to outsourcing design or campaigns, the right agency can answer every question you have and work with you to develop a brief that will meet all your needs (even the ones you’re not sure of yet!).\\n- Help the agency and yourself by being clear on what’s required and what happens if or when you change your mind. Author’s corrections can amass unexpectedly and everyone needs to be clear on when they kick in and why they are happening.\\n\\nNWO is on the whole-of-government panel, so be sure to drop us a line to see how we can help with your next project or campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17432,17669,1,'Outsourcing creative services','2021-05-18 03:20:56','2021-05-18 03:20:56','6a78c2e6-37de-4e17-993d-2ff68b68ca6f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'When it comes to finding an external supplier, we understand the challenges many government comms (and non-comms) people face. <span class=\"s1\">You need someone who has a good idea of how the government arena </span><span class=\"s2\">works </span><span class=\"s1\">and the demands and limitations you</span><span class=\"s2\"> face</span><span class=\"s1\"> but still pushes the boundaries</span> to achieve something worth paying external fees for. But where do you start?\n\n<strong>Take a look at the list</strong>\n\nA great place to begin your search for an external creative services supplier is the whole-of-government panel. Here you’ll find a list of large and small advertising and communications agencies that are all pre-qualified and experienced working in your space.\n\nWhen perusing the names on the <span class=\"s1\">whole-of-government</span> panel, consider the following:\n<ol>\n 	<li>Smaller agencies can do big campaign and project work too. Many have been competing with the top end of town for years and can often ensure you get very senior, experienced people working directly with you on your job.</li>\n 	<li>Find an agency that can fill in the gaps you have. If you’re not used to outsourcing design or campaigns, the right agency can answer every question you have and work with you to develop a brief that will meet all your needs (even the ones you’re not sure of yet!).</li>\n 	<li>Help the agency and yourself by being clear on what’s required and what happens <span class=\"s2\">if or when </span><span>you change your mind. Author’s corrections can amass unexpectedly and everyone needs to be clear on when they kick in and why they are happening.</span></li>\n</ol>\nNWO is on the whole-of-government panel, so be sure to <a href=\"http://newwordorder.com.au/#contact\">drop us a line</a> to see how we can help with your next project or campaign.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17433,17670,1,'Overhauling your website','2021-05-18 03:20:56','2021-07-23 06:19:19','6a22b97d-c093-4c1f-99c5-74ea285da7e4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-zjgeVEYzo2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"There comes a time in every website’s life where things need to change. Usually, in a big way.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But it needn’t be all doom and gloom. Yes, it can seem overwhelming and yes, it can take quite some time to implement. But remember to keep your eyes on the prize; don’t lose sight of why you’re doing the update in the first place.\\n\\n##### **So why should you do it?**\\n\\nFirstly, there’s the appearance. If your site looks dated, your customers might have the same perception of your brand. Also, your site should be mobile friendly – search engines are now starting to penalise sites that aren’t optimised for mobile.\\n\\nIt should also be more than an ‘online presence’ – it should add value to your business. So if it’s currently not drawing in customers, it’s worth updating. Analytics tools and SEO are also crucial additions for any efficiently run site, so definitely keep them in mind.\\n\\nThen there’s the engagement factor. Does your content and imagery really grab your audience and make them want to stay on your site? Also, you should be capturing information from your customers whenever possible, via tools such as contact forms, surveys and mailing lists.\\n\\n##### **How do you go about it?**\\n\\nHere are a few simple steps that might help.\\n\\n1. **Undertake an audit of your current site** – note what you think is working and what isn’t.\\n2. **Do a bit of competitor analysis** – see what other brands in your industry are doing online.\\n3. **Start mapping out the pages and sections of your ideal new site** – develop wireframes if you can.\\n4. **Work on content and imagery** – essentially filling in the blanks in your wireframe.\\n5. **Do some testing** – either online or face-to-face tests and focus groups can provide great feedback.\\n6. **Make relevant changes** – listen to what people have said and update your site accordingly.\\n7. **Send it live!** Then sit back and marvel at your new masterpiece.\\n\\nOf course, here at NWO we do offer a specialised website development service – contact us to find out more.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17434,17671,1,'Overhauling your website','2021-05-18 03:20:56','2021-05-18 03:20:56','35b0211f-1d74-49b9-b835-4f537773e8d5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'There comes a time in every website’s life where things need to change. Usually, in a big way.\n\nBut it needn’t be all doom and gloom. Yes, it can seem overwhelming and yes, it can take quite some time to implement. But remember to keep your eyes on the prize; don’t lose sight of why you’re doing the update in the first place.\n<h3><strong>So why should you do it?</strong></h3>\nFirstly, there’s the appearance. If your site looks dated, your customers might have the same perception of your brand. Also, your site should be mobile friendly – search engines are now starting to penalise sites that aren’t optimised for mobile.\n\nIt should also be more than an ‘online presence’ – it should add value to your business. So if it’s currently not drawing in customers, it’s worth updating. Analytics tools and SEO are also crucial additions for any efficiently run site, so definitely keep them in mind.\n\nThen there’s the engagement factor. Does your content and imagery really grab your audience and make them want to stay on your site? Also, you should be capturing information from your customers whenever possible, via tools such as contact forms, surveys and mailing lists.\n<h3><strong>How do you go about it?</strong></h3>\nHere are a few simple steps that might help.\n<ol>\n 	<li>Undertake an audit of your current site – note what you think is working and what isn’t.</li>\n 	<li>Do a bit of competitor analysis – see what other brands in your industry are doing online.</li>\n 	<li>Start mapping out the pages and sections of your ideal new site – develop wireframes if you can.</li>\n 	<li>Work on content and imagery – essentially filling in the blanks in your wireframe.</li>\n 	<li>Do some testing – either online or face-to-face tests and focus groups can provide great feedback.</li>\n 	<li>Make relevant changes – listen to what people have said and update your site accordingly.</li>\n 	<li>Send it live! Then sit back and marvel at your new masterpiece.</li>\n</ol>\n<p class=\"p1\"><span class=\"s1\">Of course, here at NWO we do offer a specialised website development service – </span><a href=\"http://newwordorder.com.au/#contact\"><span class=\"s2\">contact us</span></a><span class=\"s3\"> to find out more.</span></p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17435,17672,1,'Building better brands','2021-05-18 03:20:56','2021-07-23 06:19:19','68deb040-637e-4c96-8f75-6a7294168fa5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lRz71ReQLs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"So, you’re thinking of rebranding? Or branding something new from scratch? Good for you – there’s nothing we love more than brands that go out of their way to portray themselves in an interesting and unique light.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But before you start scribbling down new logo ideas, there are a number of things that we think are worth considering. Firstly, and yes we know there’s a lot of info out there on this, but it’s important to remind yourself what exactly a ‘brand’ is.\\n\\n##### **Brand basics**\\n\\nThis is also important when speaking to an agency, but clarifying exactly what you’re after – either a new brand identity or a new brand – can be crucial in your planning, not to mention costs and timings. A ‘brand identity’ typically includes a logo and other graphical devices, along with fonts and colours. But this alone doesn’t make a brand.\\n\\nA ‘brand’ includes all of the above plus so many other elements, which help your customers form an opinion of your organisation. Things such as images, feelings, products, words, sounds, smells, events, people and places, can all make up a brand too.\\n\\n##### **Beginning the brand journey**\\n\\nWith the above definitions in mind, once you’ve clarified what you want to do with your brand, it’s time to think about where to start. Try these steps on for size:\\n\\n1. **Conduct a brand audit** – if you’ve currently got a brand, look at all the elements and see what’s working, and what isn’t. External consultants who aren’t so close to your brand can often give a fresh, unbiased perspective.\\n2. **Do your research** – look at competitors to see what their brands are like, and what opportunities might be available to you. Also, look for inspiration outside your category or industry.\\n3. **Conduct a brand workshop** – this will help you dig up useful insights, and to develop a plan for where you want your brand to go and what you want it to portray.\\n\\nAfter completing these first few steps, you should have plenty of information to brief in your internal comms department or external agency on the job ahead of them. Of course, here at NWO we specialise in branding projects, so get in touch with us today to see how we can get involved.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL);
INSERT INTO `content` VALUES (17436,17673,1,'Building better brands','2021-05-18 03:20:56','2021-05-18 03:20:56','b5af44f5-cafc-4fbd-a55b-d5c5f2d1154f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'So, you’re thinking of rebranding? Or branding something new from scratch? Good for you – there’s nothing we love more than brands that go out of their way to portray themselves in an interesting and unique light.\n\nBut before you start scribbling down new logo ideas, there are a number of things that we think are worth considering. Firstly, and yes we know there’s a lot of info out there on this, but it’s important to remind yourself what exactly a ‘brand’ is.\n<h3><strong>Brand basics</strong></h3>\nThis is also important when speaking to an agency, but clarifying exactly what you’re after – either a new brand identity or a new brand – can be crucial in your planning, not to mention costs and timings. A ‘brand identity’ typically includes a logo and other graphical devices, along with fonts and colours. But this alone doesn’t make a brand.\n\nA ‘brand’ includes all of the above plus so many other elements, which help your customers form an opinion of your organisation. Things such as images, feelings, products, words, sounds, smells, events, people and places, can all make up a brand too.\n<h3><strong>Beginning the brand journey</strong></h3>\nWith the above definitions in mind, once you’ve clarified what you want to do with your brand, it’s time to think about where to start. Try these steps on for size:\n<ol>\n 	<li><strong> Conduct a brand audit</strong> – if you’ve currently got a brand, look at all the elements and see what’s working, and what isn’t. External consultants who aren’t so close to your brand can often give a fresh, unbiased perspective.</li>\n 	<li><strong> Do your research</strong> – look at competitors to see what their brands are like, and what opportunities might be available to you. Also, look for inspiration outside your category or industry.</li>\n 	<li><strong> Conduct a brand workshop</strong> – this will help you dig up useful insights, and to develop a plan for where you want your brand to go and what you want it to portray.</li>\n</ol>\nAfter completing these first few steps, you should have plenty of information to brief in your internal comms department or external agency on the job ahead of them. Of course, here at NWO we specialise in branding projects, so <a href=\"http://newwordorder.com.au/#contact\"><u>get in touch</u></a> with us today to see how we can get involved.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17437,17674,1,'Getting the most from motion','2021-05-18 03:20:56','2021-07-23 06:19:19','ce840858-ba3b-40d6-a958-6901ef591b71',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UzdiNWbjFp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Video can be a great way to present information in an engaging format, with very little input required from the viewer. No matter what topic you’re covering, there’s always a way to bring it to life in video.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"##### **More bang for your buck**\\n\\nThe thing is, when most people think about creating a video, they think of it being extremely expensive. While that may have been the case years ago, nowadays it can actually be a very cost-effective exercise – particularly thanks to animation.\\n\\nWhen time is of the essence, animated videos can often be created fairly quickly and give you great bang for your buck. They can really grab people’s attention too, as there’s so much you can do with them creatively – they’re only limited by your imagination!\\n\\n##### **Got some explaining to do?**\\n\\nOne type of video becoming more and more popular with organisations is the explainer video. Generally about 90 seconds in length, explainer videos are often animated and used to communicate a fairly complex topic in an easy-to-understand way.\\n\\nCheck out the explainer video on the decisioning.co site. As well as the site itself, we created the neat little video – it just shows how a well-written and executed explainer can communicate clearly and succinctly, all without a big budget.\\n\\n##### **Support and simplify**\\n\\nAnother way in which animated videos are being used is to provide guidance to customers, helping them navigate often tricky subject matter. A great example of this is the ‘Better electricity deals for small business’ suite of videos we created for the Department of Energy and Water Supply.\\n\\nThese were used on social media and really communicated the essence of the problem at hand, cutting information down into sound bites that could be easily understood by the audience. The use of fun little characters and infographics were great in getting our message across.\\n\\nTo learn more about our thoughts on video, [check out this blog article](/resources/making-the-most-of-video).\\n\\nTo chat about an upcoming video project, get in touch – we’d love to be involved in the process.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17438,17675,1,'Getting the most from motion','2021-05-18 03:20:56','2021-05-18 03:20:56','cc0cf8a0-72a1-4ffa-8226-842c6c364eb7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Video can be a great way to present information in an engaging format, with very little input required from the viewer. No matter what topic you’re covering, there’s always a way to bring it to life in video.\n<h3><strong>More bang for your buck</strong></h3>\nThe thing is, when most people think about creating a video, they think of it being extremely expensive. While that may have been the case years ago, nowadays it can actually be a very cost-effective exercise – particularly thanks to animation.\n\nWhen time is of the essence, animated videos can often be created fairly quickly and give you great bang for your buck. They can really grab people’s attention too, as there’s so much you can do with them creatively – they’re only limited by your imagination!\n<h3><strong>Got some explaining to do?</strong></h3>\nOne type of video becoming more and more popular with organisations is the explainer video. Generally about 90 seconds in length, explainer videos are often animated and used to communicate a fairly complex topic in an easy-to-understand way.\n\nCheck out the explainer video on the <a href=\"http://www.decisioning.co/\">decisioning.co</a> site. As well as the site itself, we created the neat little video – it just shows how a well-written and executed explainer can communicate clearly and succinctly, all without a big budget.\n<h3><strong>Support and simplify</strong></h3>\nAnother way in which animated videos are being used is to provide guidance to customers, helping them navigate often tricky subject matter. A great example of this is the <a href=\"http://newpictures.com.au/portfolio/better-electricity-deal-for-small-business/\">‘Better electricity deals for small business’ suite of videos</a> we created for the Department of Energy and Water Supply.\n\nThese were used on social media and really communicated the essence of the problem at hand, cutting information down into sound bites that could be easily understood by the audience. The use of fun little characters and infographics were great in getting our message across.\n\nTo learn more about our thoughts on video, check out this <a href=\"https://newwordorder.com.au/making-the-most-of-video/\"><u>blog article</u></a>.\n<p class=\"p1\"><span class=\"s1\">To chat about an upcoming video project, <a href=\"http://newwordorder.com.au/#contact\"><span class=\"s2\">get in touch</span></a> – we’d love to be involved in the process.</span></p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17439,17676,1,'What is marketing automation?','2021-05-18 03:20:56','2021-07-23 06:19:19','780b0d5b-2a11-4808-af5e-863de50ba808',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4WoAgyFTvi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Marketing what? The word automation can sound like a coder’s dream and everyone else’s nightmare.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But the truth is that if your business has prospects and customers and communicates with them in any way, then you already have most of the pieces needed to play with marketing automation.\\n\\n**Matching pieces**\\n\\nYou see, marketing automation is actually both a business owner’s dream and a marketer’s dream. Why? Because it’s software that helps sales and marketing to come together in order to grow revenue. Most marketing automation software includes the following components:\\n\\n**CRM (customer relationship management)**\\n\\nThe software will include a built-in CRM for storing your prospects and customers’ data and/or it will integrate with other CRMs such as Salesforce, Pipedrive, Nimble or Zoho.\\n\\n**Campaigns**\\n\\nThese can include any type of lead-gen, lead-nurturing and sales-closing campaigns—not just email but as broad as social, online, trade shows, webinars, Google Adwords, blogs and so on. Basically, it’s anywhere where the call to action leads to someone filling out a form online or liking a page. Once again, marketing automation software will include some or all of these tools built-in and it will play well with other software you’re already using.\\n\\n**Analytics and reports**\\n\\nIn the same way that email marketing software such as Mailchimp and Campaign Monitor provides reports on open rates, clicks and unsubscribes, marketing automation software takes it a step further. You can run reports on all of your online and offline campaigns and track engagement with your website. Then you can combine these statistics with your sales data to measure ROI from the generation of a lead right through to the close of sale.\\n\\n**The kicker**\\n\\nAll of these things exist outside of marketing automation. What makes marketing automation so powerful is how it brings them all together. The software uses triggers and workflows to automate time-consuming sales and marketing processes such as scoring, segmenting leads based on fit and engagement, and matching content to leads’ interests and pain points.\\n\\nThe result is highly personalised marketing that uses tailored and dynamic content to nurture every lead as if it was your most important one—from first touchpoint right through to closing a sale and beyond.\\n\\nAsk us to run a workshop for your team\\nMost marketers we talk to know the need for marketing automation but don’t have time to research the best option for them.\\n\\nRight now, we’re running a limited number of free one-hour workshops to help your team to determine the right fit for your strategy, and the best options available on the market.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17440,17677,1,'What is marketing automation?','2021-05-18 03:20:56','2021-05-18 03:20:56','fd1f9350-0b28-4305-9d2b-1be5af8ceb9b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Marketing what? The word automation can sound like a coder’s dream and everyone else’s nightmare.\n\nBut the truth is that if your business has prospects and customers and communicates with them in any way, then you already have most of the pieces needed to play with marketing automation.\n<h2>Matching pieces</h2>\nYou see, marketing automation is actually both a business owner’s dream and a marketer’s dream. Why? Because it’s software that helps sales and marketing to come together in order to grow revenue. Most marketing automation software includes the following components:\n\n<strong>CRM</strong> (customer relationship management): The software will include a built-in CRM for storing your prospects and customers’ data and/or it will integrate with other CRMs such as Salesforce, Pipedrive, Nimble or Zoho.\n\n<strong>Campaigns: </strong>These can include any type of lead-gen, lead-nurturing and sales-closing campaigns—not just email but as broad as social, online, trade shows, webinars, Google Adwords, blogs and so on. Basically, it’s anywhere where the call to action leads to someone filling out a form online or liking a page. Once again, marketing automation software will include some or all of these tools built-in and it will play well with other software you’re already using.\n\n<strong>Analytics and reports: </strong>In the same way that email marketing software such as Mailchimp and Campaign Monitor provides reports on open rates, clicks and unsubscribes, marketing automation software takes it a step further. You can run reports on all of your online and offline campaigns and track engagement with your website. Then you can combine these statistics with your sales data to measure ROI from the generation of a lead right through to the close of sale.<strong> </strong>\n<h2>The kicker</h2>\nAll of these things exist outside of marketing automation. What makes marketing automation so powerful is how it brings them all together. The software uses triggers and workflows to automate time-consuming sales and marketing processes such as scoring, segmenting leads based on fit and engagement, and matching content to leads’ interests and pain points.\n\nThe result is highly personalised marketing that uses tailored and dynamic content to nurture every lead as if it was your most important one—from first touchpoint right through to closing a sale and beyond.\n<h2>Ask us to run a workshop for your team</h2>\nMost marketers we talk to know the need for marketing automation but don’t have time to research the best option for them.\n\nRight now, we’re running a limited number of free one-hour workshops to help your team to determine the right fit for your strategy, and the best options available on the market.\n<h3> </h3>\n<h3> </h3>\n<h3>Book a workshop</h3>\n\n\n',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17441,17678,1,'Simplifying the complex: Fifteen years of marketing schools','2021-05-18 03:20:56','2022-11-28 23:23:03','25a04117-7076-4f72-90e4-56bcb228d5be',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WAYo0QEnCs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"After 20 years of marketing—including 15 years working with schools across Queensland and New South Wales—I am steadfast in my belief that there is no marketing challenge as complex as that faced by schools.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In what other industry would you find thousands of individual stakeholders—students, parents, teachers, alumni and more—all with do-or-die expectations?\\n\\nOr an environment that can, quite honestly, change the trajectory of children’s lives?\\n\\nThen you have the two very distinct markets—internal and external—often with very different needs that need to be met with minimal budgets.\\n\\nThe experience of school changed little for nearly a century but, in the past 20 years, it has evolved in such leaps and bounds that today’s parents struggle to recognise it.\\n\\nPhilosophically, there are few industries I can think of that have such a strong evidence base to guide practice—here I’m thinking of teaching and learning—yet the required outcome is often diametrically opposed to it. \\n\\nIt’s little wonder that I find the business of marketing schools endlessly fascinating.\\n\\nOnly this morning I was in another principal’s office, talking through these very complexities. In our conversation, we touched on what I’ve discovered over the years are three bedrock principles every school needs as their marketing foundation. They’re my way of transforming a little of the complex into the simple.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Esbo1iQq5g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. Work out what makes you unique\",\"plainText\":\"Marketing and enrolments teams live and die by their numbers. \\n\\nIt is endlessly tempting, then, to try to go wide in your appeal so that you create the biggest possible net. \\n\\nIn practice, though, it means no-one knows what you stand for. \\n\\nThe better alternative is to embrace what makes you unique and then market that hard. You’ll end up attracting families that are the right fit for you and work hard as your ambassadors. \\n\\nInternally, there’ll be great cohesion, too, because you’ll attract and retain great educators who get what you’re about and support it in their words and actions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v1FFRTuEFs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"2. Don’t be afraid to look like you’re unique\",\"plainText\":\"If you’re bored one day in your office, try this game. \\n\\nGet ads from three schools, and then block out their hats and uniforms. Can you still tell them apart? \\n\\nIt astounds me that we continue to use sterile, look-alike images—hey, here’s a girl in a lab coat with a test tube as proof that we promote girls in STEM!—that don’t reflect the day-to-day experience of what it is to learn at your school. \\n\\nCelebrate your uniqueness—and set yourself apart from your competitors—by choosing unique visual styles and photography.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cMg5IvARdG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"3. Now stay unique\",\"plainText\":\"Over time, teachers and leaders of schools get to know each other pretty well. \\n\\nPrincipals, in particular, know other schools like bookies know racehorses. The net result in marketing is that your great idea quickly becomes next year’s norm… and after a few years, what was edgy is simply outdated. \\n\\nWise schools invest in a middle ground here. \\n\\nThey start off strong and then review and refresh their brand every year or two. \\n\\nThat way, subtle tweaks don’t destabilise your internal audience but you stay fresh and relevant externally.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3XrIiJiL9w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Want to know more?\",\"plainText\":\"Suzanne advises schools on sustainable marketing strategy that helps them get the most from their internal resources. To chat, phone <a href=\\\"tel:07 3334 8340\\\">07 3334 8340</a> or email <a href=\\\"mailto:suzanne@newwordorder.com.au\\\">suzanne@newwordorder.com.au.</a>\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Simplifying the complex: Fifteen years of marketing schools','After 20 years of marketing—including 15 years working with schools across Queensland and New South Wales—I am steadfast in my belief that there is no marketing challenge as complex as that faced by schools.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17442,17679,1,'Simplifying the complex: Fifteen years of marketing schools','2021-05-18 03:20:57','2021-05-18 03:20:57','cb315425-a1f7-4ecc-818f-08a740381f66',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<span>After 20 years of marketing—including 15 years working with schools across Queensland and New South Wales—I am steadfast in my belief that there is no marketing challenge as complex as that faced by schools.</span>\n\n<span>In what other industry would you find thousands of individual stakeholders—students, parents, teachers, alumni and more—all with do-or-die expectations?</span>\n\n<span>Or an environment that can, quite honestly, change the trajectory of children’s lives?</span>\n\n<span>Then you have the two very distinct markets—internal and external—often with very different needs that need to be met with minimal budgets.</span>\n\n<span>The experience of school changed little for nearly a century but, in the past 20 years, it has evolved in such leaps and bounds that today’s parents struggle to recognise it.</span>\n\n<span>Philosophically, there are few industries I can think of that have such a strong evidence base to guide practice—here I’m thinking of teaching and learning—yet the required outcome is often diametrically opposed to it. Looking forward to the arrival of ATAR, anyone?</span>\n\n<span>It’s little wonder that I find the business of marketing schools endlessly fascinating.</span>\n\n<span>Only this morning I was in another principal’s office, talking through these very complexities. In our conversation, we touched on what I’ve discovered over the years are three bedrock principles every school needs as their marketing foundation. They’re my way of transforming a little of the complex into the simple.</span>\n<h3>1. Work out what makes you unique</h3>\n<span>Marketing and enrolments teams live and die by their numbers. It is endlessly tempting, then, to try to go wide in your appeal so that you create the biggest possible net. In practice, though, it means no-one knows what you stand for. The better alternative is to embrace what makes you unique and then market that hard. You’ll end up attracting families that are the right fit for you and work hard as your ambassadors. Internally, there’ll be great cohesion, too, because you’ll attract and retain great educators who get what you’re about and support it in their words and actions.</span>\n<h3><span>2. Don’t be afraid to like you’re unique</span></h3>\n<span>If you’re bored one day in your office, try this game. Get ads from three schools, and then block out their hats and uniforms. Can you still tell them apart? It astounds me that we continue to use sterile, look-alike images—hey, here’s a girl in a lab coat with a test tube as proof that we promote girls in STEM!—that don’t reflect the day-to-day experience of what it is to learn at your school. Celebrate your uniqueness—and set yourself apart from your competitors—by choosing unique visual styles and photography.</span>\n<h3>3. Now stay unique</h3>\n<span>Over time, teachers and leaders of schools get to know each other pretty well. Principals, in particular, know other schools like bookies know racehorses. The net result in marketing is that your great idea quickly becomes next year’s norm… and after a few years, what was edgy is simply outdated. Wise schools invest in a middle ground here. They start off strong and then review and refresh their brand every year or two. That way, subtle tweaks don’t destabilise your internal audience but you stay fresh and relevant externally.</span>\n\n \n\n<span>--</span>\n\n \n<h3><span>Want to know more?</span></h3>\n<span>Suzanne advises schools on sustainable marketing strategy that helps them get the most from their internal resources. To chat, phone 07 3334 8340 or <a href=\"mailto:suzanne@newwordorder.com.au\">email</a>.</span>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17443,17680,1,'Top 20 tips for SEO','2021-05-18 03:20:57','2021-11-09 01:59:29','6a204826-8c05-4639-9c48-fbd408ac3d30',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P9HDvjQfFI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"GOOD SEO STARTS WITH A BIT OF DIY.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sure, there are loads of experts and agencies out there that specialise in the field, and many of them do a great job.\\n\\nBut there’s actually plenty you can do yourself before you even need to look for an external supplier to help with your SEO.\\n\\nTo get you started on your next SEO DIY project, we’ve put together a top 20 checklist.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"1. Do your research\",\"text\":\"Identify key search terms, words and phrases, and check out competitors’ sites.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"2. Work out where you are now\",\"text\":\"As soon as possible, keep a regular record of where your site currently ranks in search results, using various words, phrases and questions.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"3. Work out where you want to be\",\"text\":\"Define your goals early on so you can measure your progress and adjust your strategy as you go along.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"4. Make your content relevant\",\"text\":\"Search engines provide the most relevant results to a searcher’s query, so write content based on what people might search for.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"5. Improve the quality of your content\",\"text\":\"Publish helpful, useful articles, videos and other types of media that people will want to engage with.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"6. Think about user experience\",\"text\":\"Make sure your site is easy to navigate, with plenty of relevant internal links to keep users on your page for longer.\"}},\"new7\":{\"type\":\"6\",\"fields\":{\"heading\":\"7. Ensure your site is responsive\",\"text\":\"Is your website designed to resize for viewing on desktop, tablet and mobile devices? It should be.\"}},\"new8\":{\"type\":\"6\",\"fields\":{\"heading\":\"8. Include plenty of internal links\",\"text\":\"This helps pushes traffic around your site, building higher ‘trust signals’ for Google, and gives your audience more to read.\"}},\"new9\":{\"type\":\"6\",\"fields\":{\"heading\":\"9. Write meta descriptions\",\"text\":\"This short paragraph of text under your page’s URL in search results can really improve the chance of someone clicking on it.\"}},\"new10\":{\"type\":\"6\",\"fields\":{\"heading\":\"10. Include title tags\",\"text\":\"These few keywords describing the page and your brand name tell visitors and search engines what your site is about in the most succinct way possible.\"}},\"new11\":{\"type\":\"6\",\"fields\":{\"heading\":\"11. Tag your images\",\"text\":\"Search engines cannot ‘see’ images but they can ‘read’, so it’s important to describe any pictures you upload to your site.\"}},\"new12\":{\"type\":\"6\",\"fields\":{\"heading\":\"12. Create evergreen content\",\"text\":\"More thoughtful and practical advice-based articles can create better results over the long term. Top 20 list, anyone?\"}},\"new13\":{\"type\":\"6\",\"fields\":{\"heading\":\"13. Consider your domain name\",\"text\":\"Having a ‘keyword-rich’ domain name can improve ranking but can also lead to closer scrutiny by search engines.\"}},\"new14\":{\"type\":\"6\",\"fields\":{\"heading\":\"14. Think about headlines\",\"text\":\"Make headlines as snappy, attractive and descriptive as possible, and stay away from clickbait.\"}},\"new15\":{\"type\":\"6\",\"fields\":{\"heading\":\"15. Turn on comments\",\"text\":\"This helps generate a community of engaged users and, whatever their opinion of your content, you’ll know it’s being read.\"}},\"new16\":{\"type\":\"6\",\"fields\":{\"heading\":\"16. Go social\",\"text\":\"By using social media channels as a genuine way to interact with customers, you can help generate interest in your brand and drive traffic to your site.\"}},\"new17\":{\"type\":\"6\",\"fields\":{\"heading\":\"17. Watch your on-site advertising\",\"text\":\"Intrusive ads can destroy the pleasure of viewing your content and also slow your site down (not good for SEO).\"}},\"new18\":{\"type\":\"6\",\"fields\":{\"heading\":\"18. Avoid keyword stuffing\",\"text\":\"Some search engines will actually penalise you for obviously overusing certain keywords on your pages.\"}},\"new19\":{\"type\":\"6\",\"fields\":{\"heading\":\"19. Be aware of duplicated content\",\"text\":\"If two sites publish identical content, search engines will only index one of those pages.\"}},\"new20\":{\"type\":\"6\",\"fields\":{\"heading\":\"20. Don’t hide links and text\",\"text\":\"Doing things like hiding white keyword-stuffed text on a white background or hiding a link in a full stop is likely to be punished by search engines.\"}}}}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Follow these tips and you’ll be well on your way up the rankings in no time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Top 20 tips for SEO','To get you started on your next SEO DIY project, we’ve put together a top 20 checklist.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17444,17681,1,'Top 20 tips for SEO','2021-05-18 03:20:57','2021-05-18 03:20:57','f94e5d60-a023-4453-9c75-9ea5b10d8f4e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Good SEO starts with a bit of DIY.\n\nSure, there are loads of experts and agencies out there that specialise in the field, and many of them do a great job.\n\nBut there’s actually plenty you can do yourself before you even need to look for an external supplier to help with your SEO.\n<h2>Get your SEO checklist</h2>\nTo get you started on your next SEO DIY project, we’ve put together a top 20 checklist.\n<ol>\n 	<li><strong>Do your research</strong>—Identify key search terms, words and phrases, and check out competitors’ sites.</li>\n 	<li><strong>Work out where you are now</strong>—As soon as possible, keep a regular record of where your site currently ranks in search results, using various words, phrases and questions.</li>\n 	<li><strong>Work out where you want to be</strong>—Define your goals early on so you can measure your progress and adjust your strategy as you go along.</li>\n 	<li><strong>Make your content relevant</strong>—Search engines provide the most relevant results to a searcher’s query, so write content based on what people might search for.</li>\n 	<li><strong>Improve the quality of your content</strong>—Publish helpful, useful articles, videos and other types of media that people will want to engage with.</li>\n 	<li><strong>Think about user experience</strong>—Make sure your site is easy to navigate, with plenty of relevant internal links to keep users on your page for longer.</li>\n 	<li><strong>Ensure your site is responsive</strong>—Is your website designed to resize for viewing on desktop, tablet and mobile devices? It should be.</li>\n 	<li><strong>Include plenty of internal links</strong>—This helps pushes traffic around your site, building higher ‘trust signals’ for Google, and gives your audience more to read.</li>\n 	<li><strong>Write meta descriptions</strong>—This short paragraph of text under your page’s URL in search results can really improve the chance of someone clicking on it.</li>\n 	<li><strong>Include title tags</strong>—These few key words describing the page and your brand name tell visitors and search engines what your site is about in the most succinct way possible.</li>\n 	<li><strong>Tag your images</strong>—Search engines cannot ‘see’ images but they can ‘read’, so it’s important to describe any pictures you upload to your site.</li>\n 	<li><strong>Create evergreen content</strong>—More thoughtful and practical advice-based articles can create better results over the long term. Top 20 list, anyone?</li>\n 	<li><strong>Consider your domain name</strong>—Having a ‘keyword-rich’ domain name can improve ranking but can also lead to closer scrutiny by search engines.</li>\n 	<li><strong>Think about headlines</strong>—Make headlines as snappy, attractive and descriptive as possible, and stay away from clickbait.</li>\n 	<li><strong>Turn on comments</strong>—This helps generate a community of engaged users and, whatever their opinion of your content, you’ll know it’s being read.</li>\n 	<li><strong>Go social</strong>—By using social media channels as a genuine way to interact with customers, you can help generate interest in your brand and drive traffic to your site.</li>\n 	<li><strong>Watch your on-site advertising</strong>—Intrusive ads can destroy the pleasure of viewing your content and also slow your site down (not good for SEO).</li>\n 	<li><strong>Avoid keyword stuffing</strong>—Some search engines will actually penalise you for obviously overusing certain keywords on your pages.</li>\n 	<li><strong>Be aware of duplicated content</strong>—If two sites publish identical content, search engines will only index one of those pages.</li>\n 	<li><strong>Don’t hide links and text</strong>—Doing things like hiding white keyword-stuffed text on a white background or hiding a link in a full stop is likely to be punished by search engines.</li>\n</ol>\nFollow these tips and you’ll be well on your way up the rankings in no time!',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17445,17682,1,'Want to understand your brand? Ask your stakeholders.','2021-05-18 03:20:57','2022-06-30 03:06:50','040e927d-41b2-43e6-9d14-751d2d376b10',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pb6yRuUQJr\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":[],\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BpDlpLY30k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Whether they are inside, outside, removed or closely involved, stakeholders have the insight businesses need for long-term growth and sustainability.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"If they are a stakeholder, they have a connection with you.\\n\\nAnd like any other relationship, they need to know their connection, time and opinions are valued.\\n\\nIt often takes an open mind to find what works for you and the stakeholder.\\n\\nFinding this place of mutual benefit can lead to business growth and longevity.\\n\\nWe’ve broken down our approach to nurturing stakeholder relationships for meaningful engagement.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-023wqZnDwH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Your stakeholder is anyone who can be affected by your business.\",\"plainText\":\"Once you really understand this, you’ll start to notice the cycle of impact between the stakeholder and your business. And this is partly why we begin to engage with stakeholders—to understand how different groups are responding, reacting or behaving.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZC7YPx4oyi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"But who are they, really?\",\"plainText\":\"Now, go deeper to really understand the nuances of your stakeholder groups.\\n\\nYour engagement plan should be detailed enough to allow for different levels of accessibility, and demographic and cultural considerations. The better you nuance, the greater the feeling of respect and care you’ll engender.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4fsgssb3iu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"What do I need to achieve here?\",\"plainText\":\"There are varying degrees of impact that stakeholders can have on your organisation across the common types of engagement—inform, consult, involve, collaborate and empower. Every impact is a win for you.\\n\\nBy inviting stakeholders to provide advice and guidance, you are showing interest and genuine regard for their opinions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-zK1GdW2Vy7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Let’s talk\",\"plainText\":\"A healthy and productive conversation is two-way. We pursue positive and productive conversations with stakeholders because we need to understand stakeholder perspectives, and we need to hear it from them.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wWO0nagqvx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bye for now\",\"plainText\":\"The conversation will close, but the relationship isn’t over. Stakeholders have given their time, effort and reflections. It’s your turn to respond with accuracy, timeliness and balance.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8YdtZLjoMO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"The truth is, these conversations take patience, a steadfast commitment to values, sometimes sacrifice, and always an open mind.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"At NWO, we care about stakeholder engagement because we regularly witness the impact it has on the health of businesses and organisations.\\n\\nIs it important to you?\\n\\nTalk to us about stakeholder engagement today.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Want to understand your brand? Ask your stakeholders.','Whether they are inside, outside, removed or closely involved—stakeholders have the insight businesses need for long-term growth and sustainability.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17446,17683,1,'How to really consult your stakeholders','2021-05-18 03:20:57','2021-05-18 03:20:57','dce4c323-22e9-417a-8ea7-c18dd116b503',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,' \n<p class=\"p1\">Whether they are inside, outside, removed or closely involved—stakeholders have the insight businesses need for long-term growth and sustainability.</p>\n<p class=\"p1\">If they are a stakeholder, they have a connection with you.</p>\n<p class=\"p1\">And like any other relationship, they need to know their connection, time and opinions are valued.</p>\n<p class=\"p1\">It often takes an open mind to find what works for you and the stakeholder.</p>\n<p class=\"p1\">Finding this place of mutual benefit can lead to business growth and longevity.</p>\n<p class=\"p1\">We’ve broken down our approach to nurturing stakeholder relationships for meaningful engagement.</p>\n\n<h2>Your stakeholder is anyone who can be impacted by your business.</h2>\n<p class=\"p1\">Once you really understand this, you’ll start to notice the cycle of impact between the stakeholder and your business. And, this is partly why we begin to engage with stakeholders—to understand how different groups are responding, reacting or behaving.</p>\n\n<h3>But who are they, really?</h3>\n<p class=\"p1\">Now, go deeper to really understand the nuances of your stakeholder groups.</p>\nYour engagement plan should be detailed enough to allow for different levels of accessibility, and demographic and cultural considerations. The better you nuance, the greater the feeling of respect and care you’ll engender.\n<h3>What do I need to achieve here?</h3>\n<p class=\"p1\">There are varying degrees of impact across the common types of engagement—inform, consult, involve, collaborate and empower. Every impact is a win for you.</p>\n<p class=\"p1\">By inviting stakeholders to provide advice and guidance, you are showing interest and genuine regard for their opinions.</p>\n\n<h3>Let’s talk</h3>\n<p class=\"p1\">A healthy and productive conversation is two-way. We pursue positive and productive conversations with stakeholders because we need to understand stakeholder perspectives, and we need to hear it from them.</p>\n\n<h3>Bye for now</h3>\n<p class=\"p1\">The conversation will close, but the relationship isn’t over. Stakeholders have given their time, effort and reflections. It’s your turn to respond with accuracy, timeliness and balance.</p>\n<p class=\"p2\">The truth is, these conversations take patience, a steadfast commitment to values, sometimes sacrifice, and always an open mind.</p>\n<p class=\"p2\">At NWO, we care about stakeholder engagement because we regularly witness the impact it has on the health of businesses and organisations.</p>\n<p class=\"p2\">Is it important to you?</p>\n<p class=\"p2\"><a href=\"http://newwordorder.com.au#contact\">Talk to us about stakeholder engagement today</a>.</p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17447,17684,1,'The building blocks of branding','2021-05-18 03:20:57','2022-08-08 06:59:41','f58ea828-2af5-4b9e-bdc3-2e393bff43d7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UBcW4IgaI5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Through 20 years of branding experience, we’ve come to understand stakeholder engagement is essential for a brand to have cut-through.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We’ve engaged with our clients’ stakeholders for many years and in many ways—ranging from formal, formative market research through to in-depth focus groups, workshops, community forums, brand satisfaction surveys and phone interviews.\\n\\nNo matter the method, what really counts is that we capture how people relate to your brand. That relationship leads to relevance and then the ultimate goal: resonance.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qaQGFaRj3d\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Relationship\",\"plainText\":\"Every great brand is built on relationship.\\n\\nWhen you form healthy relationships with stakeholders, you open yourself up to a range of opinions. Generally, feedback gets more constructive as the relationship grows healthier.\\n\\nIf you’re the brand manager, it can feel a bit like tough love at first—but it does get easier.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IDzmWzpUSE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Relevance\",\"plainText\":\"So much more than a logo, brands are heavy with meaning for stakeholders. And so if the environment changes but your brand doesn’t, the meaning is lost.\\n\\nA lot of the stakeholder feedback we hear about brands is that they’re outdated or lack appeal. Without relevance, your stakeholders no longer feel the love.\\n\\nConstantly retune yourself to your stakeholders and you’ll keep fulfilling their needs.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8Wdlr8QGTN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Resonance\",\"plainText\":\"Resonance is where understanding meets impact.\\n\\nA brand rich with resonance is the holy grail of marketing and, true to legend, few reach it.\\n\\nThat’s because resonance means your brand is a perfect fit for your stakeholders’ environment, pain points, wants and emotional connection.\\n\\nResonance engenders attention and respect, and turns want to need.\\n\\nAnd when stakeholders can’t live without your brand? Happy days.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EdELli6glE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"The three Rs start here\",\"plainText\":\"Whether you’re looking to name and brand or rename and rebrand, your brand journey starts with understanding your stakeholders.\\n\\nTalk to us about how to take your first steps.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The building blocks of branding','Through 20 years of branding experience, we’ve come to understand stakeholder engagement is essential for a brand to have cut-through.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17448,17685,1,'The building blocks of branding','2021-05-18 03:20:57','2021-05-18 03:20:57','2de02ab6-7e80-4d5f-abcb-5bdea188e1e9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p class=\"p1\">Through 20 years of branding experience, we’ve come to understand stakeholder engagement is essential for a brand to have cut-through.</p>\n<p class=\"p1\">We’ve engaged with our clients’ stakeholders for many years and in many ways—ranging from formal, formative market research through to in-depth focus groups, workshops, community forums, brand satisfaction surveys and phone interviews.</p>\n<p class=\"p1\">No matter the method, what really counts is that we capture how people relate to your brand. That relationship leads to relevance and then the ultimate goal: resonance.</p>\n\n<h2 class=\"p1\">Relationship</h2>\n<p class=\"p1\">Every great brand is built on relationship.</p>\n<p class=\"p1\">When you form healthy relationships with stakeholders, you open yourself up to a range of opinions. Generally, feedback gets more constructive as the relationship grows healthier.</p>\n<p class=\"p1\">If you’re the brand manager, it can feel a bit like tough love at first—but it does get easier.</p>\n\n<h2 class=\"p1\">Relevance</h2>\n<p class=\"p1\">So much more than a logo, brands are heavy with meaning for stakeholders. And so if the environment changes but your brand doesn’t, the meaning is lost.</p>\n<p class=\"p1\">A lot of the stakeholder feedback we hear about brands is that they’re outdated or lack appeal. Without relevance, your stakeholders no longer feel the love.</p>\n<p class=\"p1\">Constantly retune yourself to your stakeholders and you’ll keep fulfilling their needs.</p>\n\n<h2 class=\"p1\">Resonance</h2>\n<p class=\"p1\">Resonance is where understanding meets impact.</p>\n<p class=\"p1\">A brand rich with resonance is the holy grail of marketing and, true to legend, few reach it.</p>\n<p class=\"p1\">That’s because resonance means your brand is a perfect fit for your stakeholders’ environment, pain points, wants and emotional connection.</p>\n<p class=\"p1\">Resonance engenders attention and respect, and turns want to need.</p>\n<p class=\"p1\">And when stakeholders can’t live without your brand? Happy days.</p>\n\n<h2 class=\"p1\">The 3Rs start here</h2>\n<p class=\"p1\">Whether you’re looking to name and brand or rename and rebrand, your brand journey starts with understanding your stakeholders.</p>\n<p class=\"p1\"><a href=\"http://newwordorder.com.au#contact\"><span class=\"s1\">Talk to us</span></a> about how to take your first steps.</p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17449,17686,1,'Seven mistakes people make building websites','2021-05-18 03:20:57','2022-05-30 01:18:46','1c503a4e-6c24-49ab-abe5-a2e48a37abc6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-anLTeFZY0U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Now is the moment.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The advertising you’ve done, the marketing budget you’ve spent, the countless planning meetings your team has attended—all that time and money you’ve invested has driven a potential customer to your website.\\n\\nAfter months—maybe years—of effort, your potential customer will make their decision in seconds.\\n\\nThey may love what they see and continue to be interested. Or they may leave, with their memory of you going up in smoke and your investment with it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EfutEvAS20\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"That’s why it’s so important to build an effective website.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZPpIywfo5M\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Framing a website to contain everything you need is challenging. Some websites become too word-heavy, while others lack structure and narrative.\\n\\nGetting your website right from the beginning can save you a lot of pain in the long run.\\n\\nHere are our tips for tackling website mistakes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUHWHfibhh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. Unacknowledged expectations\",\"plainText\":\"What do you expect your website to do for you? You want this investment to count, so be informed, decide what you need and be intentional with your allocated budget.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kEhIZbV4lw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There are only two options—either start with careful planning and consultation and spend a realistic budget, or jump in with assumptions … and experience scope-creep, frustration and the need to pour more money in later. \\n\\nYour time and money (and sanity) are too valuable to waste on option two. So, choose wisely.\\n\\nIt’s also important to understand the purpose of your website. A website for a website’s sake helps no-one. Your business is unique so your website should be, too. \\n\\nMake it crystal clear—state who you are, what you do and what you promise your customers. \\n\\nSet yourself up for success by providing your developer with a clear website purpose, an informed plan and a predetermined budget.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AvlLtsTA5v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"2. A guess is no good\",\"plainText\":\"Analytics, metrics or key performance indicators (KPIs)—they’re all clever ways to study the website user journey.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KbVtpoSNTv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"What do you need your website to achieve? This will depend on what kind of product or service you offer and the kind of experience you want to create for the user. \\n\\nLay out your objectives and match them with KPIs.\\n\\nThere are plenty of ways to get insight into your website. Consider bounce rates, session duration or pages per session metrics. \\n\\nOr you could sharpen your content strategy by watching goal conversion rates of passive to active website users. \\n\\nUnderstanding your metrics and the goals you want to achieve will also help you to understand how your website interacts with its digital ecosystem.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p5FEdYJwJA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"3. It’s not for you\",\"plainText\":\"It might be about you, but the website isn’t for you.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VInDUCQqbf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Optimising your website starts with learning what your users are responding well to. How are they getting to your website? What kind of content are they reading? When do they read it? How long are they staying?\\n\\nBy understanding your metrics you can shape a truly effective website experience for your customers. It’s all in the detail—from content creation to search engine optimisation.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-elwxPOwb2f\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"4. Information overload\",\"plainText\":\"Your website is where your potential customers will go to check your credibility.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-07RQSQ8ts5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Credibility is about trust. One way to build trust is to position yourself and your organisation as experts. However, credibility isn’t just about what you know—it’s about who you are. \\n\\nInclude stories and testimonials about you and your organisation to avoid information overload. \\n\\nThen, potential customers will leave your website satisfied that you can be trusted ... and they\'re one step closer to doing business with you.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4aZLU4d7lj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"5. Losing the user\",\"plainText\":\"Many people complain about feeling lost on websites.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5Up8K6KfhA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The customer journey should be clear. If the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. \\n\\nUse tabs and sub-pages for different categories, and make it logical. For best results, spend time studying user movements and running trials and tests. \\n\\nOver time your predictions will become more accurate as you get to know your audience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-J6N6kO7pK4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"6. Wasted words\",\"plainText\":\"Capture your customers quickly.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gvCeMnMMmI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There are some hallmarks we use when writing web copy. Here are a few of them:\\n\\n- short, effective sentences (say the same information with less)\\n- sub-headings and headings containing keywords\\n- everyday words the average reader can easily understand (plain English)\\n- direct language\\n- consistent, logical structuring of information.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9cFms9o1W6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"7. Don\'t be unfriendly\",\"plainText\":\"How does your website display on mobile?\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WNBSOqBQRA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The majority of the time, someone will be visiting your website on their phone (68.1% in 2020 to be exact). That means when it comes to your website design, it\'s not enough that your website simply works on mobile. It needs to be designed with mobile in mind **first**.\\n\\nIf your website doesn\'t look amazing and function seamlessly on mobile, your customers won\'t go looking for their nearest desktop computer...  they\'ll look for another website. \\n\\nWhat kind of service do you give your customers in person? Ensure they experience the same quality on your website, and more importantly, on their phone.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Seven mistakes people make building websites','The advertising you’ve done, the marketing budget you’ve spent, the countless planning meetings your team has attended—all that time and money you’ve invested has driven a potential customer to your website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17450,17687,1,'Seven mistakes people make building websites','2021-05-18 03:20:57','2021-05-18 03:20:57','773c727d-cfa5-42fe-92a3-d03e06cca77e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Open your website, the window to your business. What do you see?</p>\n<p>The advertising you’ve done, the marketing budget you’ve spent, the countless planning meetings your team has attended—all that time and money you’ve invested has driven a potential customer to your website.</p>\n<p>Now is the moment.</p>\n<p>After months—maybe years—of effort, your potential customer will make their decision in seconds.</p>\n<p>They may love what they see and continue to be interested. Or they may leave, with their memory of you going up in smoke and your investment with it.</p>\n<p><em>That’s</em> why it’s so important to build an effective website.</p>\n<p>Framing a website to contain everything you need is challenging. Some websites become too word-heavy, while others lack structure and narrative.</p>\n<p>Getting your website right from the beginning can save you a lot of pain in the long run.</p>\n<p>Here\'s our tips to tackling website mistakes.</p>\n<h2><strong>1. Unacknowledged expectations</strong></h2>\n<p>What do you expect your website to do for you? You want this investment to count, so be informed, decide what you need and be intentional with your allocated budget. There are only two options—either start with careful planning and consultation and spend a realistic budget, or jump in with assumptions … and experience scope-creep, frustration and the need to pour more money in later. Your time and money (and sanity) are too valuable to waste on option two. So, choose wisely.</p>\n<p>It’s also important to understand the purpose of your website. A website for a website’s sake helps no-one. Your business is unique so your website should be, too. Make it crystal clear—state who you are, what you do and what you promise your customers. Set yourself up for success by providing your developer with a clear website purpose, an informed plan and a predetermined budget.<strong> </strong></p>\n<h2><strong>2. A guess is no good </strong></h2>\n<p>Analytics, metrics or key performance indicators (KPIs)—they’re all clever ways to study the website user journey. What do you need your website to achieve? This will depend on what kind of product or service you offer and the kind of experience you want to create for the user. Lay out your objectives and match them with KPIs.</p>\n<p>There are plenty of ways to get insight into your website. Consider bounce rates, session duration or pages per session metrics. Or you could sharpen your content strategy by watching goal conversion rates of passive to active website users. Understanding your metrics and the goals you want to achieve will also help you to understand how your website interacts with its digital ecosystem.</p>\n<h2><strong>3. It’s not for you</strong></h2>\n<p>It might be <em>about</em> you, but the website isn’t <em>for</em> you. Optimising your website starts with learning what your users are responding well to. How are they getting to your website? What kind of content are they reading? When do they read it? How long are they staying?</p>\n<p>By understanding your metrics you can shape a truly effective website experience for your customers. It’s all in the detail—from content creation to search engine optimisation (we have some helpful tips <a href=\"http://newwordorder.com.au/top-20-tips-seo/\">here</a>).</p>\n<h2><strong>4. Information overload</strong></h2>\n<p>Your website is where your potential customers will go to check your credibility. Credibility is about trust. One way to build trust is to position yourself and your organisation as experts. However, credibility isn’t just about what you know—it’s about who you are. Include stories and testimonials about you and your organisation to avoid information overload. Then, potential customers will leave your website satisfied that you can be trusted ... and they\'re one step closer to doing business with you.</p>\n<h2><strong>5. Losing the user</strong></h2>\n<p>Many people complain about feeling lost on websites. The customer journey should be clear. If the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. Use tabs and sub-pages for different categories, and make it logical. For best results, spend time studying user movements and running trials and tests. Over time your predictions will become more accurate as you get to know your audience.</p>\n<h2><strong>6. Wasted words</strong></h2>\n<p>Capture your customers quickly. As we’ve previously discussed in our <a href=\"http://newwordorder.com.au/writing-for-readable-web/\">Writing for (readable) web</a> article, there are some hallmarks we use when writing web copy for our clients. Here are a few of them:</p>\n<ul>\n<li>short, effective sentences (say the same information with less)</li>\n<li>sub-headings and headings containing keywords</li>\n<li>everyday words the average reader can easily understand (plain English)</li>\n<li>direct language</li>\n<li>consistent, logical structuring of information.</li>\n</ul>\n<h2><strong>7. Don’t be unfriendly</strong></h2>\n<p>How does your website display on mobile devices and tablets? Due to the growth in user visits from non-desktop devices, it’s now safe to say that an unresponsive website—regardless of your industry and demographic—will cost you customers and revenue. When your website isn’t responsive, your customers won’t look for the closest desktop computer ... they’ll look for another website. Instead, make your website as friendly as possible to give your customers the same quality of experience online that they experience offline.</p>\n<p>Looking for inspiration? Here are some recent websites we’ve designed and built.</p>\n<p><a href=\"http://newwordorder.com.au/project/pursuit-minerals/\">Pursuit Minerals</a></p>\n<p><a href=\"http://newwordorder.com.au/project/13family/\">13family</a></p>\n<p><a href=\"http://newwordorder.com.au/project/physiotas/\">Physiotas</a></p>\n<p><a href=\"http://newwordorder.com.au/project/charters-towers/\">School of Distance Education, Charters Towers</a></p>\n\n\n\n',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17451,17688,1,'Pretty or powerful? And can you have it all?','2021-05-18 03:20:58','2022-05-30 01:18:33','580df5d3-686b-4148-8b56-bc4ed2efdc21',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UxDAMYmx0G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Being a commercial creative means someone is hoping, expecting and paying for a result.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"But just because something is creative in its execution doesn’t mean it’s going to be effective in achieving its goal.\\n\\nHere are five pitfalls to avoid when procuring creative services:\\n\\n1. Hiring a single creative, like a designer, to be a whole creative team. Your supplier will end up working in one strength and many weaknesses.\\n2. Procuring from a supplier who can use design software but isn’t a designer. The work will miss the mark despite looking okay.\\n3. Working with a graphic designer who isn’t skilled in the type of design you need (like brand design). You’ll get a pretty logo lacking in brand story and meaning.\\n4. Jumping straight into design without a strategy. You’ll receive design work that’s lovely, even beautiful… but not strategic.\\n5. Failing to define what success looks like. Your supplier’s work will lack purpose. Instead, make sure you have a clear goal that measures the biggest outcome of all: return on investment.\\n\\nSo yes, creative work can be both pretty and powerful. And you can have it all… if you invest in a team of strategically focused creatives.\\n\\nCreative agencies cost more but are teams for a reason. **We\'re much more powerful together than on our own.**\\n\\nJust like a hand of aces versus a single 3.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Pretty or powerful? And can you have it all?','Being a commercial creative means someone is hoping, expecting and paying for a result.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17452,17689,1,'Pretty or powerful? And can you have it all?','2021-05-18 03:20:58','2021-05-18 03:20:58','c667bcc6-407e-4412-a5cf-ff58fc9d6833',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,' \n\nBeing a commercial creative means someone is hoping, expecting and paying for a result.\n\nBut just because something is creative in its execution doesn’t mean it’s going to be effective in achieving its goal.\n\nHere are five pitfalls to avoid when procuring creative services:\n<ol>\n 	<li>Hiring a single creative, like a designer, to be a whole creative team. Your supplier will end up working in one strength and many weaknesses.</li>\n 	<li>Procuring from a supplier who can use design software but isn’t a designer. The work will miss the mark despite looking okay.</li>\n 	<li>Working with a graphic designer who isn’t skilled in the type of design you need (like brand design). You’ll get a pretty logo lacking in brand story and meaning.</li>\n 	<li>Jumping straight into design without a strategy. You’ll receive design work that’s lovely, even beautiful… but not strategic.</li>\n 	<li>Failing to define what success looks like. Your supplier’s work will lack purpose. Instead, make sure you have a clear goal that measures the biggest outcome of all: return on investment.</li>\n</ol>\nSo yes, creative work can be both pretty and powerful. And you can have it all… if you invest in a team of strategically focused creatives.\n\nCreative agencies cost more but are teams for a reason. We\'re much more powerful together than on our own.\n\nJust like a hand of aces vs a single 3.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17453,17690,1,'Why you need a six-month comms strategy for your website','2021-05-18 03:20:58','2022-05-30 01:18:23','c1fc6be4-ad29-4de8-a5b6-509280919eb0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AgEbVkr4de\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"YOU KNOW THE FEELING: AN AD PROMISE DRAWS YOU IN, YOU CLICK THROUGH TO THE WEBSITE AND YOU’RE IMPRESSED BECAUSE IT LOOKS SUPER SLICK.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Then you actually read it. And now you’re disappointed because it doesn’t actually say anything other than the surface detail of a business.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QesBwreMAq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"These websites are so common they’ve earned the term ‘brochure’ website. They look great, but that’s it.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-b9aMnjAcJ0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We see it all the time and think it’s such a shame. Why? Because a website can be so. much. more.\\n\\nHow can your website escape the dreaded brochure effect? In short, don’t set and forget.\\n\\nGood websites move, breathe and live—just like your business does.\\n\\nEveryone knows it’s good practice to regularly update your website messaging and functionality. But you need to actually get around to doing it and—more importantly—have a reason for making a change.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3YeCOos4iz\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"So, what’s your strategy?\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-V4Ur8T6jd4\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A website communication and engagement strategy has so many benefits. But the biggest one by far is SEO.\\n\\nBy biggest we don’t mean the most confusing or time-consuming. It simply boils down to content. Fresh content tells Google: This is who I am! This is what I do! See me! Hear me!\\n\\nGoogle’s algorithms are super clever because they serve up the sort of content people want. But it means Google can only give people the content they want if it knows about your business and what you’re offering.\\n\\nOf course, there are some technical aspects to consider. But your best SEO strategy is a long-term communications plan.\\n\\nDo you know what the next six months for your website content looks like? What can you offer your customers other than opening hours and where you’re located?\\n\\nBy developing a digital communications strategy, your website gets updated regularly, which helps Google share your message with the right people at the right time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5XBczMM2nF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Potential customers will find you, engage with you and trust you enough to get in touch.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W1NCV9CxoK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You have so many options for interesting content. 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away from the same-same with custom illustration','2021-05-18 03:44:18','2021-05-18 03:44:18','6ed68f31-1c30-44b4-9f9e-1a4f65fbca42',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'\n<h2>There’s nothing more special than something made just for you.</h2>\n\n\n\n<p>You hold it loudly and proudly for all to see—and they notice because there’s nothing else in the world quite like it. And this makes you treasure it that little bit more.</p>\n\n\n\n<p>The dream of an illustrator is to have time, budget and ability to craft a bespoke masterpiece for every job that comes across the desk.</p>\n\n\n\n<p>That dream doesn’t turn to reality very often. But that doesn’t mean your brand has to revert to using the same old stock illustrations everyone else uses either.</p>\n\n\n\n<p>There are so many ways to get over those hurdles when a project doesn’t have time or budget to allow for a custom piece.</p>\n\n\n\n<p>A lot of the time, stock illustration can be tweaked to give it the edge it needs to stand out from the crowd.</p>\n\n\n\n<p>Change up the colours, mix up the style and jazz up the faces.</p>\n\n\n\n<p>Sometimes stock forms the base for us to build something fresh. And other times there might already be the perfect stock illustration that tells the right story without much tweaking at all.</p>\n\n\n\n<p>Whatever the constraints—budget, time, brief—there’s always a way break free. It just takes some thinking outside of the box. If you’re drowning in a sea of same-same, come chat to us and we’ll get you out of there in no time.</p>\n',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17571,17808,1,'Why you need a six-month comms strategy for your website','2021-05-18 03:45:31','2021-05-18 03:45:31','2c305257-be39-4616-b68d-29bf439a7f0b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>You know the feeling: an ad promise draws you in, you click through to the website and you’re impressed because it looks super slick.</p>\n<p>Then you actually read it. And now you’re disappointed because it doesn’t actually say anything other than the surface detail of a business.</p>\n<p>These websites are so common they’ve earned the term ‘brochure’ website. They look great, but that’s it.</p>\n<p>We see it all the time and think it’s such a shame. Why? Because a website can be so. much. more.</p>\n<p>How can your website escape the dreaded brochure effect? In short, don’t set and forget.</p>\n<p>Good websites move, breathe and live—just like your business does.</p>\n<p>Everyone knows it’s good practice to regularly update your website messaging and functionality. But you need to actually get around to doing it and—more importantly—have a reason for making a change.</p>\n<p>So, what’s your strategy?</p>\n<p>A website communication and engagement strategy has so many benefits. But the biggest one by far is SEO.</p>\n<p>By biggest we don’t mean the most confusing or time-consuming. It simply boils down to content. Fresh content tells Google: This is who I am! This is what I do! See me! Hear me!</p>\n<p>Google’s algorithms are super clever because they serve up the sort of content people want. But it means Google can only give people the content they want if it knows about your business and what you’re offering.</p>\n<p>Of course, there are some technical aspects to consider. But your best SEO strategy is a long-term communications plan.</p>\n<p>Do you know what the next six months for your website content looks like? What can you offer your customers other than opening hours and where you’re located?</p>\n<p>By developing a digital communications strategy, your website gets updated regularly, which helps Google share your message with the right people at the right time.</p>\n<p>Potential customers will find you, engage with you and trust you enough to get in touch.</p>\n<p>You have so many options for interesting content. It could be a thought-leadership piece, event, media release, whitepaper, testimonial—the list can go on.</p>\n<p>We have a huge amount of communications tools and angles we can develop to bolster your web presence.</p>\n<p>Google also loves a fast, responsive website. Optimising your website by using the latest version of your content management system will ensure your site is running smoothly and as fast as it can.</p>\n<p>Likewise, this will make your site more secure and help prevent security breaches (particularly important if you use WordPress).</p>\n<p>We also offer long-term website maintenance plans. These include detailed server monitoring and ensuring your CMS and plugins are up-to-date.</p>\n<p>For more critical sites, we offer zero downtime code-update deployments.</p>\n<p>Talk to us about a long-term strategy for your website so it can be more than just another ‘brochure site’.</p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17572,17809,1,'Pretty or powerful? And can you have it all?','2021-05-18 03:46:06','2021-05-18 03:46:06','ea28f997-98d2-472d-a3ab-2e8cc38a8329',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,' \n\nBeing a commercial creative means someone is hoping, expecting and paying for a result.\n\nBut just because something is creative in its execution doesn’t mean it’s going to be effective in achieving its goal.\n\nHere are five pitfalls to avoid when procuring creative services:\n<ol>\n 	<li>Hiring a single creative, like a designer, to be a whole creative team. Your supplier will end up working in one strength and many weaknesses.</li>\n 	<li>Procuring from a supplier who can use design software but isn’t a designer. The work will miss the mark despite looking okay.</li>\n 	<li>Working with a graphic designer who isn’t skilled in the type of design you need (like brand design). You’ll get a pretty logo lacking in brand story and meaning.</li>\n 	<li>Jumping straight into design without a strategy. You’ll receive design work that’s lovely, even beautiful… but not strategic.</li>\n 	<li>Failing to define what success looks like. Your supplier’s work will lack purpose. Instead, make sure you have a clear goal that measures the biggest outcome of all: return on investment.</li>\n</ol>\nSo yes, creative work can be both pretty and powerful. And you can have it all… if you invest in a team of strategically focused creatives.\n\nCreative agencies cost more but are teams for a reason. We\'re much more powerful together than on our own.\n\nJust like a hand of aces vs a single 3.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17573,17810,1,'Seven mistakes people make building websites','2021-05-18 03:46:30','2021-05-18 03:46:30','91c2b745-0d2a-4caa-ad49-4c644caf83ac',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Open your website, the window to your business. What do you see?</p>\n<p>The advertising you’ve done, the marketing budget you’ve spent, the countless planning meetings your team has attended—all that time and money you’ve invested has driven a potential customer to your website.</p>\n<p>Now is the moment.</p>\n<p>After months—maybe years—of effort, your potential customer will make their decision in seconds.</p>\n<p>They may love what they see and continue to be interested. Or they may leave, with their memory of you going up in smoke and your investment with it.</p>\n<p><em>That’s</em> why it’s so important to build an effective website.</p>\n<p>Framing a website to contain everything you need is challenging. Some websites become too word-heavy, while others lack structure and narrative.</p>\n<p>Getting your website right from the beginning can save you a lot of pain in the long run.</p>\n<p>Here\'s our tips to tackling website mistakes.</p>\n<h2><strong>1. Unacknowledged expectations</strong></h2>\n<p>What do you expect your website to do for you? You want this investment to count, so be informed, decide what you need and be intentional with your allocated budget. There are only two options—either start with careful planning and consultation and spend a realistic budget, or jump in with assumptions … and experience scope-creep, frustration and the need to pour more money in later. Your time and money (and sanity) are too valuable to waste on option two. So, choose wisely.</p>\n<p>It’s also important to understand the purpose of your website. A website for a website’s sake helps no-one. Your business is unique so your website should be, too. Make it crystal clear—state who you are, what you do and what you promise your customers. Set yourself up for success by providing your developer with a clear website purpose, an informed plan and a predetermined budget.<strong> </strong></p>\n<h2><strong>2. A guess is no good </strong></h2>\n<p>Analytics, metrics or key performance indicators (KPIs)—they’re all clever ways to study the website user journey. What do you need your website to achieve? This will depend on what kind of product or service you offer and the kind of experience you want to create for the user. Lay out your objectives and match them with KPIs.</p>\n<p>There are plenty of ways to get insight into your website. Consider bounce rates, session duration or pages per session metrics. Or you could sharpen your content strategy by watching goal conversion rates of passive to active website users. Understanding your metrics and the goals you want to achieve will also help you to understand how your website interacts with its digital ecosystem.</p>\n<h2><strong>3. It’s not for you</strong></h2>\n<p>It might be <em>about</em> you, but the website isn’t <em>for</em> you. Optimising your website starts with learning what your users are responding well to. How are they getting to your website? What kind of content are they reading? When do they read it? How long are they staying?</p>\n<p>By understanding your metrics you can shape a truly effective website experience for your customers. It’s all in the detail—from content creation to search engine optimisation (we have some helpful tips <a href=\"http://newwordorder.com.au/top-20-tips-seo/\">here</a>).</p>\n<h2><strong>4. Information overload</strong></h2>\n<p>Your website is where your potential customers will go to check your credibility. Credibility is about trust. One way to build trust is to position yourself and your organisation as experts. However, credibility isn’t just about what you know—it’s about who you are. Include stories and testimonials about you and your organisation to avoid information overload. Then, potential customers will leave your website satisfied that you can be trusted ... and they\'re one step closer to doing business with you.</p>\n<h2><strong>5. Losing the user</strong></h2>\n<p>Many people complain about feeling lost on websites. The customer journey should be clear. If the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. Use tabs and sub-pages for different categories, and make it logical. For best results, spend time studying user movements and running trials and tests. Over time your predictions will become more accurate as you get to know your audience.</p>\n<h2><strong>6. Wasted words</strong></h2>\n<p>Capture your customers quickly. As we’ve previously discussed in our <a href=\"http://newwordorder.com.au/writing-for-readable-web/\">Writing for (readable) web</a> article, there are some hallmarks we use when writing web copy for our clients. Here are a few of them:</p>\n<ul>\n<li>short, effective sentences (say the same information with less)</li>\n<li>sub-headings and headings containing keywords</li>\n<li>everyday words the average reader can easily understand (plain English)</li>\n<li>direct language</li>\n<li>consistent, logical structuring of information.</li>\n</ul>\n<h2><strong>7. Don’t be unfriendly</strong></h2>\n<p>How does your website display on mobile devices and tablets? Due to the growth in user visits from non-desktop devices, it’s now safe to say that an unresponsive website—regardless of your industry and demographic—will cost you customers and revenue. When your website isn’t responsive, your customers won’t look for the closest desktop computer ... they’ll look for another website. Instead, make your website as friendly as possible to give your customers the same quality of experience online that they experience offline.</p>\n<p>Looking for inspiration? Here are some recent websites we’ve designed and built.</p>\n<p><a href=\"http://newwordorder.com.au/project/pursuit-minerals/\">Pursuit Minerals</a></p>\n<p><a href=\"http://newwordorder.com.au/project/13family/\">13family</a></p>\n<p><a href=\"http://newwordorder.com.au/project/physiotas/\">Physiotas</a></p>\n<p><a href=\"http://newwordorder.com.au/project/charters-towers/\">School of Distance Education, Charters Towers</a></p>\n\n\n\n',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17574,17811,1,'I Stock 911033734','2021-05-18 03:47:57','2021-06-09 23:16:19','9e7fdf2a-5b99-4100-bb84-34d25940190d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_1536x1081_crop_center-center_82_line/17811/iStock-911033734.jpg\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_1280x900_crop_center-center_82_line/17811/iStock-911033734.jpg\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_1024x720_crop_center-center_82_line/17811/iStock-911033734.jpg\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_2048x1441_crop_center-center_82_line/17811/iStock-911033734.jpg\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_768x540_crop_center-center_82_line/17811/iStock-911033734.jpg\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_640x450_crop_center-center_82_line/17811/iStock-911033734.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_1536x1081_crop_center-center_82_line/17811/iStock-911033734.jpg.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_1280x900_crop_center-center_82_line/17811/iStock-911033734.jpg.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_1024x720_crop_center-center_82_line/17811/iStock-911033734.jpg.webp\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_2048x1441_crop_center-center_82_line/17811/iStock-911033734.jpg.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_768x540_crop_center-center_82_line/17811/iStock-911033734.jpg.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_640x450_crop_center-center_82_line/17811/iStock-911033734.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":1081,\"1280\":900,\"1024\":720,\"2048\":1441,\"768\":540,\"640\":450},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":\"2063\",\"originalImageHeight\":\"1452\",\"placeholder\":\"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\",\"placeholderSvg\":\"\",\"colorPalette\":[\"#140c4c\",\"#7a1d7c\",\"#080429\",\"#470c5f\",\"#4c1b76\"],\"lightness\":20,\"placeholderWidth\":1536,\"placeholderHeight\":1081,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17575,17812,1,'The building blocks of branding','2021-05-18 03:48:02','2021-05-18 03:48:02','d5335e66-ae34-4bc0-b42d-baf430c5ecf9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p class=\"p1\">Through 20 years of branding experience, we’ve come to understand stakeholder engagement is essential for a brand to have cut-through.</p>\n<p class=\"p1\">We’ve engaged with our clients’ stakeholders for many years and in many ways—ranging from formal, formative market research through to in-depth focus groups, workshops, community forums, brand satisfaction surveys and phone interviews.</p>\n<p class=\"p1\">No matter the method, what really counts is that we capture how people relate to your brand. That relationship leads to relevance and then the ultimate goal: resonance.</p>\n\n<h2 class=\"p1\">Relationship</h2>\n<p class=\"p1\">Every great brand is built on relationship.</p>\n<p class=\"p1\">When you form healthy relationships with stakeholders, you open yourself up to a range of opinions. Generally, feedback gets more constructive as the relationship grows healthier.</p>\n<p class=\"p1\">If you’re the brand manager, it can feel a bit like tough love at first—but it does get easier.</p>\n\n<h2 class=\"p1\">Relevance</h2>\n<p class=\"p1\">So much more than a logo, brands are heavy with meaning for stakeholders. And so if the environment changes but your brand doesn’t, the meaning is lost.</p>\n<p class=\"p1\">A lot of the stakeholder feedback we hear about brands is that they’re outdated or lack appeal. Without relevance, your stakeholders no longer feel the love.</p>\n<p class=\"p1\">Constantly retune yourself to your stakeholders and you’ll keep fulfilling their needs.</p>\n\n<h2 class=\"p1\">Resonance</h2>\n<p class=\"p1\">Resonance is where understanding meets impact.</p>\n<p class=\"p1\">A brand rich with resonance is the holy grail of marketing and, true to legend, few reach it.</p>\n<p class=\"p1\">That’s because resonance means your brand is a perfect fit for your stakeholders’ environment, pain points, wants and emotional connection.</p>\n<p class=\"p1\">Resonance engenders attention and respect, and turns want to need.</p>\n<p class=\"p1\">And when stakeholders can’t live without your brand? Happy days.</p>\n\n<h2 class=\"p1\">The 3Rs start here</h2>\n<p class=\"p1\">Whether you’re looking to name and brand or rename and rebrand, your brand journey starts with understanding your stakeholders.</p>\n<p class=\"p1\"><a href=\"http://newwordorder.com.au#contact\"><span class=\"s1\">Talk to us</span></a> about how to take your first steps.</p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17576,17813,1,'How to really consult your stakeholders','2021-05-18 03:48:36','2021-05-18 03:48:36','75f30fef-8220-432c-8f17-10f46dc11f0b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,' \n<p class=\"p1\">Whether they are inside, outside, removed or closely involved—stakeholders have the insight businesses need for long-term growth and sustainability.</p>\n<p class=\"p1\">If they are a stakeholder, they have a connection with you.</p>\n<p class=\"p1\">And like any other relationship, they need to know their connection, time and opinions are valued.</p>\n<p class=\"p1\">It often takes an open mind to find what works for you and the stakeholder.</p>\n<p class=\"p1\">Finding this place of mutual benefit can lead to business growth and longevity.</p>\n<p class=\"p1\">We’ve broken down our approach to nurturing stakeholder relationships for meaningful engagement.</p>\n\n<h2>Your stakeholder is anyone who can be impacted by your business.</h2>\n<p class=\"p1\">Once you really understand this, you’ll start to notice the cycle of impact between the stakeholder and your business. And, this is partly why we begin to engage with stakeholders—to understand how different groups are responding, reacting or behaving.</p>\n\n<h3>But who are they, really?</h3>\n<p class=\"p1\">Now, go deeper to really understand the nuances of your stakeholder groups.</p>\nYour engagement plan should be detailed enough to allow for different levels of accessibility, and demographic and cultural considerations. The better you nuance, the greater the feeling of respect and care you’ll engender.\n<h3>What do I need to achieve here?</h3>\n<p class=\"p1\">There are varying degrees of impact across the common types of engagement—inform, consult, involve, collaborate and empower. Every impact is a win for you.</p>\n<p class=\"p1\">By inviting stakeholders to provide advice and guidance, you are showing interest and genuine regard for their opinions.</p>\n\n<h3>Let’s talk</h3>\n<p class=\"p1\">A healthy and productive conversation is two-way. We pursue positive and productive conversations with stakeholders because we need to understand stakeholder perspectives, and we need to hear it from them.</p>\n\n<h3>Bye for now</h3>\n<p class=\"p1\">The conversation will close, but the relationship isn’t over. Stakeholders have given their time, effort and reflections. It’s your turn to respond with accuracy, timeliness and balance.</p>\n<p class=\"p2\">The truth is, these conversations take patience, a steadfast commitment to values, sometimes sacrifice, and always an open mind.</p>\n<p class=\"p2\">At NWO, we care about stakeholder engagement because we regularly witness the impact it has on the health of businesses and organisations.</p>\n<p class=\"p2\">Is it important to you?</p>\n<p class=\"p2\"><a href=\"http://newwordorder.com.au#contact\">Talk to us about stakeholder engagement today</a>.</p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17577,17814,1,'Top 20 tips for SEO','2021-05-18 03:49:00','2021-05-18 03:49:00','2c3b597b-bb03-4543-a45f-27e7d319689d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Good SEO starts with a bit of DIY.\n\nSure, there are loads of experts and agencies out there that specialise in the field, and many of them do a great job.\n\nBut there’s actually plenty you can do yourself before you even need to look for an external supplier to help with your SEO.\n<h2>Get your SEO checklist</h2>\nTo get you started on your next SEO DIY project, we’ve put together a top 20 checklist.\n<ol>\n 	<li><strong>Do your research</strong>—Identify key search terms, words and phrases, and check out competitors’ sites.</li>\n 	<li><strong>Work out where you are now</strong>—As soon as possible, keep a regular record of where your site currently ranks in search results, using various words, phrases and questions.</li>\n 	<li><strong>Work out where you want to be</strong>—Define your goals early on so you can measure your progress and adjust your strategy as you go along.</li>\n 	<li><strong>Make your content relevant</strong>—Search engines provide the most relevant results to a searcher’s query, so write content based on what people might search for.</li>\n 	<li><strong>Improve the quality of your content</strong>—Publish helpful, useful articles, videos and other types of media that people will want to engage with.</li>\n 	<li><strong>Think about user experience</strong>—Make sure your site is easy to navigate, with plenty of relevant internal links to keep users on your page for longer.</li>\n 	<li><strong>Ensure your site is responsive</strong>—Is your website designed to resize for viewing on desktop, tablet and mobile devices? It should be.</li>\n 	<li><strong>Include plenty of internal links</strong>—This helps pushes traffic around your site, building higher ‘trust signals’ for Google, and gives your audience more to read.</li>\n 	<li><strong>Write meta descriptions</strong>—This short paragraph of text under your page’s URL in search results can really improve the chance of someone clicking on it.</li>\n 	<li><strong>Include title tags</strong>—These few key words describing the page and your brand name tell visitors and search engines what your site is about in the most succinct way possible.</li>\n 	<li><strong>Tag your images</strong>—Search engines cannot ‘see’ images but they can ‘read’, so it’s important to describe any pictures you upload to your site.</li>\n 	<li><strong>Create evergreen content</strong>—More thoughtful and practical advice-based articles can create better results over the long term. Top 20 list, anyone?</li>\n 	<li><strong>Consider your domain name</strong>—Having a ‘keyword-rich’ domain name can improve ranking but can also lead to closer scrutiny by search engines.</li>\n 	<li><strong>Think about headlines</strong>—Make headlines as snappy, attractive and descriptive as possible, and stay away from clickbait.</li>\n 	<li><strong>Turn on comments</strong>—This helps generate a community of engaged users and, whatever their opinion of your content, you’ll know it’s being read.</li>\n 	<li><strong>Go social</strong>—By using social media channels as a genuine way to interact with customers, you can help generate interest in your brand and drive traffic to your site.</li>\n 	<li><strong>Watch your on-site advertising</strong>—Intrusive ads can destroy the pleasure of viewing your content and also slow your site down (not good for SEO).</li>\n 	<li><strong>Avoid keyword stuffing</strong>—Some search engines will actually penalise you for obviously overusing certain keywords on your pages.</li>\n 	<li><strong>Be aware of duplicated content</strong>—If two sites publish identical content, search engines will only index one of those pages.</li>\n 	<li><strong>Don’t hide links and text</strong>—Doing things like hiding white keyword-stuffed text on a white background or hiding a link in a full stop is likely to be punished by search engines.</li>\n</ol>\nFollow these tips and you’ll be well on your way up the rankings in no time!',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17578,17815,1,'Lightbulbs','2021-05-18 03:49:47','2021-06-21 04:38:46','67a3558c-b767-4090-9930-7e1673fb3f17',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_1536x1024_crop_center-center_82_line/17815/lightbulbs.jpg\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_1280x853_crop_center-center_82_line/17815/lightbulbs.jpg\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_1024x682_crop_center-center_82_line/17815/lightbulbs.jpg\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_2048x1365_crop_center-center_82_line/17815/lightbulbs.jpg\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_768x512_crop_center-center_82_line/17815/lightbulbs.jpg\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_640x426_crop_center-center_82_line/17815/lightbulbs.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_1536x1024_crop_center-center_82_line/17815/lightbulbs.jpg.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_1280x853_crop_center-center_82_line/17815/lightbulbs.jpg.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_1024x682_crop_center-center_82_line/17815/lightbulbs.jpg.webp\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_2048x1365_crop_center-center_82_line/17815/lightbulbs.jpg.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_768x512_crop_center-center_82_line/17815/lightbulbs.jpg.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_640x426_crop_center-center_82_line/17815/lightbulbs.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":1024,\"1280\":853,\"1024\":682,\"2048\":1365,\"768\":512,\"640\":426},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":\"2121\",\"originalImageHeight\":\"1414\",\"placeholder\":\"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\",\"placeholderSvg\":\"\",\"colorPalette\":[\"#e4e3e3\",\"#d29743\",\"#959593\",\"#4e8c99\",\"#98688f\"],\"lightness\":65,\"placeholderWidth\":1536,\"placeholderHeight\":1024,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17579,17816,1,'Simplifying the complex: Fifteen years of marketing schools','2021-05-18 03:49:52','2021-05-18 03:49:52','bf855a77-7c9c-40ea-8da1-a610adfa9645',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<span>After 20 years of marketing—including 15 years working with schools across Queensland and New South Wales—I am steadfast in my belief that there is no marketing challenge as complex as that faced by schools.</span>\n\n<span>In what other industry would you find thousands of individual stakeholders—students, parents, teachers, alumni and more—all with do-or-die expectations?</span>\n\n<span>Or an environment that can, quite honestly, change the trajectory of children’s lives?</span>\n\n<span>Then you have the two very distinct markets—internal and external—often with very different needs that need to be met with minimal budgets.</span>\n\n<span>The experience of school changed little for nearly a century but, in the past 20 years, it has evolved in such leaps and bounds that today’s parents struggle to recognise it.</span>\n\n<span>Philosophically, there are few industries I can think of that have such a strong evidence base to guide practice—here I’m thinking of teaching and learning—yet the required outcome is often diametrically opposed to it. Looking forward to the arrival of ATAR, anyone?</span>\n\n<span>It’s little wonder that I find the business of marketing schools endlessly fascinating.</span>\n\n<span>Only this morning I was in another principal’s office, talking through these very complexities. In our conversation, we touched on what I’ve discovered over the years are three bedrock principles every school needs as their marketing foundation. They’re my way of transforming a little of the complex into the simple.</span>\n<h3>1. Work out what makes you unique</h3>\n<span>Marketing and enrolments teams live and die by their numbers. It is endlessly tempting, then, to try to go wide in your appeal so that you create the biggest possible net. In practice, though, it means no-one knows what you stand for. The better alternative is to embrace what makes you unique and then market that hard. You’ll end up attracting families that are the right fit for you and work hard as your ambassadors. Internally, there’ll be great cohesion, too, because you’ll attract and retain great educators who get what you’re about and support it in their words and actions.</span>\n<h3><span>2. Don’t be afraid to like you’re unique</span></h3>\n<span>If you’re bored one day in your office, try this game. Get ads from three schools, and then block out their hats and uniforms. Can you still tell them apart? It astounds me that we continue to use sterile, look-alike images—hey, here’s a girl in a lab coat with a test tube as proof that we promote girls in STEM!—that don’t reflect the day-to-day experience of what it is to learn at your school. Celebrate your uniqueness—and set yourself apart from your competitors—by choosing unique visual styles and photography.</span>\n<h3>3. Now stay unique</h3>\n<span>Over time, teachers and leaders of schools get to know each other pretty well. Principals, in particular, know other schools like bookies know racehorses. The net result in marketing is that your great idea quickly becomes next year’s norm… and after a few years, what was edgy is simply outdated. Wise schools invest in a middle ground here. They start off strong and then review and refresh their brand every year or two. That way, subtle tweaks don’t destabilise your internal audience but you stay fresh and relevant externally.</span>\n\n \n\n<span>--</span>\n\n \n<h3><span>Want to know more?</span></h3>\n<span>Suzanne advises schools on sustainable marketing strategy that helps them get the most from their internal resources. To chat, phone 07 3334 8340 or <a href=\"mailto:suzanne@newwordorder.com.au\">email</a>.</span>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17580,17817,1,'What is marketing automation?','2021-05-18 03:50:22','2021-05-18 03:50:22','1c5f7cdc-c98e-449f-bf59-6b10d2a6569c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Marketing what? The word automation can sound like a coder’s dream and everyone else’s nightmare.\n\nBut the truth is that if your business has prospects and customers and communicates with them in any way, then you already have most of the pieces needed to play with marketing automation.\n<h2>Matching pieces</h2>\nYou see, marketing automation is actually both a business owner’s dream and a marketer’s dream. Why? Because it’s software that helps sales and marketing to come together in order to grow revenue. Most marketing automation software includes the following components:\n\n<strong>CRM</strong> (customer relationship management): The software will include a built-in CRM for storing your prospects and customers’ data and/or it will integrate with other CRMs such as Salesforce, Pipedrive, Nimble or Zoho.\n\n<strong>Campaigns: </strong>These can include any type of lead-gen, lead-nurturing and sales-closing campaigns—not just email but as broad as social, online, trade shows, webinars, Google Adwords, blogs and so on. Basically, it’s anywhere where the call to action leads to someone filling out a form online or liking a page. Once again, marketing automation software will include some or all of these tools built-in and it will play well with other software you’re already using.\n\n<strong>Analytics and reports: </strong>In the same way that email marketing software such as Mailchimp and Campaign Monitor provides reports on open rates, clicks and unsubscribes, marketing automation software takes it a step further. You can run reports on all of your online and offline campaigns and track engagement with your website. Then you can combine these statistics with your sales data to measure ROI from the generation of a lead right through to the close of sale.<strong> </strong>\n<h2>The kicker</h2>\nAll of these things exist outside of marketing automation. What makes marketing automation so powerful is how it brings them all together. The software uses triggers and workflows to automate time-consuming sales and marketing processes such as scoring, segmenting leads based on fit and engagement, and matching content to leads’ interests and pain points.\n\nThe result is highly personalised marketing that uses tailored and dynamic content to nurture every lead as if it was your most important one—from first touchpoint right through to closing a sale and beyond.\n<h2>Ask us to run a workshop for your team</h2>\nMost marketers we talk to know the need for marketing automation but don’t have time to research the best option for them.\n\nRight now, we’re running a limited number of free one-hour workshops to help your team to determine the right fit for your strategy, and the best options available on the market.\n<h3> </h3>\n<h3> </h3>\n<h3>Book a workshop</h3>\n\n\n',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17581,17818,1,'Motion','2021-05-18 03:51:13','2021-06-21 04:38:10','c6e9adc5-37b0-4510-b352-6b1ef1e94828',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_1536x1024_crop_center-center_82_line/17818/motion.jpg\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_1280x853_crop_center-center_82_line/17818/motion.jpg\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_1024x682_crop_center-center_82_line/17818/motion.jpg\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_2048x1365_crop_center-center_82_line/17818/motion.jpg\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_768x512_crop_center-center_82_line/17818/motion.jpg\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_640x426_crop_center-center_82_line/17818/motion.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_1536x1024_crop_center-center_82_line/17818/motion.jpg.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_1280x853_crop_center-center_82_line/17818/motion.jpg.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_1024x682_crop_center-center_82_line/17818/motion.jpg.webp\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_2048x1365_crop_center-center_82_line/17818/motion.jpg.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_768x512_crop_center-center_82_line/17818/motion.jpg.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/WP-Media-Library/_640x426_crop_center-center_82_line/17818/motion.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":1024,\"1280\":853,\"1024\":682,\"2048\":1365,\"768\":512,\"640\":426},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":\"2120\",\"originalImageHeight\":\"1414\",\"placeholder\":\"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\",\"placeholderSvg\":\"\",\"colorPalette\":[\"#33047d\",\"#cf04bb\",\"#5804e8\",\"#89049f\",\"#3e04b7\"],\"lightness\":35,\"placeholderWidth\":1536,\"placeholderHeight\":1024,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17582,17819,1,'Getting the most from motion','2021-05-18 03:51:16','2021-05-18 03:51:16','0429e4ee-9d67-4d85-afaa-f12db7d3bf49',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Video can be a great way to present information in an engaging format, with very little input required from the viewer. No matter what topic you’re covering, there’s always a way to bring it to life in video.\n<h3><strong>More bang for your buck</strong></h3>\nThe thing is, when most people think about creating a video, they think of it being extremely expensive. While that may have been the case years ago, nowadays it can actually be a very cost-effective exercise – particularly thanks to animation.\n\nWhen time is of the essence, animated videos can often be created fairly quickly and give you great bang for your buck. They can really grab people’s attention too, as there’s so much you can do with them creatively – they’re only limited by your imagination!\n<h3><strong>Got some explaining to do?</strong></h3>\nOne type of video becoming more and more popular with organisations is the explainer video. Generally about 90 seconds in length, explainer videos are often animated and used to communicate a fairly complex topic in an easy-to-understand way.\n\nCheck out the explainer video on the <a href=\"http://www.decisioning.co/\">decisioning.co</a> site. As well as the site itself, we created the neat little video – it just shows how a well-written and executed explainer can communicate clearly and succinctly, all without a big budget.\n<h3><strong>Support and simplify</strong></h3>\nAnother way in which animated videos are being used is to provide guidance to customers, helping them navigate often tricky subject matter. A great example of this is the <a href=\"http://newpictures.com.au/portfolio/better-electricity-deal-for-small-business/\">‘Better electricity deals for small business’ suite of videos</a> we created for the Department of Energy and Water Supply.\n\nThese were used on social media and really communicated the essence of the problem at hand, cutting information down into sound bites that could be easily understood by the audience. The use of fun little characters and infographics were great in getting our message across.\n\nTo learn more about our thoughts on video, check out this <a href=\"https://newwordorder.com.au/making-the-most-of-video/\"><u>blog article</u></a>.\n<p class=\"p1\"><span class=\"s1\">To chat about an upcoming video project, <a href=\"http://newwordorder.com.au/#contact\"><span class=\"s2\">get in touch</span></a> – we’d love to be involved in the process.</span></p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17583,17820,1,'Building better brands','2021-05-18 03:52:25','2021-05-18 03:52:25','6c49d88e-33da-44c2-95b8-6459199abc1e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'So, you’re thinking of rebranding? Or branding something new from scratch? Good for you – there’s nothing we love more than brands that go out of their way to portray themselves in an interesting and unique light.\n\nBut before you start scribbling down new logo ideas, there are a number of things that we think are worth considering. Firstly, and yes we know there’s a lot of info out there on this, but it’s important to remind yourself what exactly a ‘brand’ is.\n<h3><strong>Brand basics</strong></h3>\nThis is also important when speaking to an agency, but clarifying exactly what you’re after – either a new brand identity or a new brand – can be crucial in your planning, not to mention costs and timings. A ‘brand identity’ typically includes a logo and other graphical devices, along with fonts and colours. But this alone doesn’t make a brand.\n\nA ‘brand’ includes all of the above plus so many other elements, which help your customers form an opinion of your organisation. Things such as images, feelings, products, words, sounds, smells, events, people and places, can all make up a brand too.\n<h3><strong>Beginning the brand journey</strong></h3>\nWith the above definitions in mind, once you’ve clarified what you want to do with your brand, it’s time to think about where to start. Try these steps on for size:\n<ol>\n 	<li><strong> Conduct a brand audit</strong> – if you’ve currently got a brand, look at all the elements and see what’s working, and what isn’t. External consultants who aren’t so close to your brand can often give a fresh, unbiased perspective.</li>\n 	<li><strong> Do your research</strong> – look at competitors to see what their brands are like, and what opportunities might be available to you. Also, look for inspiration outside your category or industry.</li>\n 	<li><strong> Conduct a brand workshop</strong> – this will help you dig up useful insights, and to develop a plan for where you want your brand to go and what you want it to portray.</li>\n</ol>\nAfter completing these first few steps, you should have plenty of information to brief in your internal comms department or external agency on the job ahead of them. Of course, here at NWO we specialise in branding projects, so <a href=\"http://newwordorder.com.au/#contact\"><u>get in touch</u></a> with us today to see how we can get involved.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17584,17821,1,'Overhauling your website','2021-05-18 03:54:13','2021-05-18 03:54:13','80c6cddd-8ea3-4add-aa41-4689676eefad',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'There comes a time in every website’s life where things need to change. Usually, in a big way.\n\nBut it needn’t be all doom and gloom. Yes, it can seem overwhelming and yes, it can take quite some time to implement. But remember to keep your eyes on the prize; don’t lose sight of why you’re doing the update in the first place.\n<h3><strong>So why should you do it?</strong></h3>\nFirstly, there’s the appearance. If your site looks dated, your customers might have the same perception of your brand. Also, your site should be mobile friendly – search engines are now starting to penalise sites that aren’t optimised for mobile.\n\nIt should also be more than an ‘online presence’ – it should add value to your business. So if it’s currently not drawing in customers, it’s worth updating. Analytics tools and SEO are also crucial additions for any efficiently run site, so definitely keep them in mind.\n\nThen there’s the engagement factor. Does your content and imagery really grab your audience and make them want to stay on your site? Also, you should be capturing information from your customers whenever possible, via tools such as contact forms, surveys and mailing lists.\n<h3><strong>How do you go about it?</strong></h3>\nHere are a few simple steps that might help.\n<ol>\n 	<li>Undertake an audit of your current site – note what you think is working and what isn’t.</li>\n 	<li>Do a bit of competitor analysis – see what other brands in your industry are doing online.</li>\n 	<li>Start mapping out the pages and sections of your ideal new site – develop wireframes if you can.</li>\n 	<li>Work on content and imagery – essentially filling in the blanks in your wireframe.</li>\n 	<li>Do some testing – either online or face-to-face tests and focus groups can provide great feedback.</li>\n 	<li>Make relevant changes – listen to what people have said and update your site accordingly.</li>\n 	<li>Send it live! Then sit back and marvel at your new masterpiece.</li>\n</ol>\n<p class=\"p1\"><span class=\"s1\">Of course, here at NWO we do offer a specialised website development service – </span><a href=\"http://newwordorder.com.au/#contact\"><span class=\"s2\">contact us</span></a><span class=\"s3\"> to find out more.</span></p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17585,17822,1,'Outsourcing creative services','2021-05-18 03:55:28','2021-05-18 03:55:28','a267a040-20a3-47a5-afc7-d7f18333c6f5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'When it comes to finding an external supplier, we understand the challenges many government comms (and non-comms) people face. <span class=\"s1\">You need someone who has a good idea of how the government arena </span><span class=\"s2\">works </span><span class=\"s1\">and the demands and limitations you</span><span class=\"s2\"> face</span><span class=\"s1\"> but still pushes the boundaries</span> to achieve something worth paying external fees for. But where do you start?\n\n<strong>Take a look at the list</strong>\n\nA great place to begin your search for an external creative services supplier is the whole-of-government panel. Here you’ll find a list of large and small advertising and communications agencies that are all pre-qualified and experienced working in your space.\n\nWhen perusing the names on the <span class=\"s1\">whole-of-government</span> panel, consider the following:\n<ol>\n 	<li>Smaller agencies can do big campaign and project work too. Many have been competing with the top end of town for years and can often ensure you get very senior, experienced people working directly with you on your job.</li>\n 	<li>Find an agency that can fill in the gaps you have. If you’re not used to outsourcing design or campaigns, the right agency can answer every question you have and work with you to develop a brief that will meet all your needs (even the ones you’re not sure of yet!).</li>\n 	<li>Help the agency and yourself by being clear on what’s required and what happens <span class=\"s2\">if or when </span><span>you change your mind. Author’s corrections can amass unexpectedly and everyone needs to be clear on when they kick in and why they are happening.</span></li>\n</ol>\nNWO is on the whole-of-government panel, so be sure to <a href=\"http://newwordorder.com.au/#contact\">drop us a line</a> to see how we can help with your next project or campaign.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17586,17823,1,'Looking beyond the banner','2021-05-18 03:56:17','2021-05-18 03:56:17','06ffdcd0-8581-431d-9c8a-04dab1c4bc0c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Banner ads have come a long way over the years. <span class=\"s1\">And the fairly recent introduction of HTML5 means they can now be transformed into beautiful little packages of story that work well amidst busy news pages, </span><span class=\"s2\">despite not having audio.</span>\n\n<strong>Striking the right balance</strong>\n<p class=\"p1\"><span class=\"s1\">Pre-rolls (which play before feature videos) and social media ads offer other options if you have the budget for video, when a television commercial doesn’t exist, and conventional video is too expensive.</span></p>\nOne approach that provides the ideal balance is using video like a ‘banner ad on steroids’. <span class=\"s1\">By creating a simple (though still sophisticated) </span><span class=\"s2\">slideshow</span><span class=\"s1\"> with a managed level of animation, you can add in</span><span class=\"s2\"> story-boosting music and voiceover while keeping costs down.</span>\n\n<strong>NWO video examples</strong>\n<p class=\"p1\"><span class=\"s1\">Here are some recent examples of videos we’ve created, using some of </span><span class=\"s2\">this</span><span class=\"s1\"> thinking.</span></p>\n<strong><span class=\"s1\"><span class=\"s2\">Queensland Week</span></span></strong>\n\n\n<div class=\"embed-container\"><iframe src=\"https://player.vimeo.com/video/176686850\" width=\"300\" height=\"150\" frameborder=\"0\"></iframe></div>\n \n\n<span class=\"s4\">Higher use of animation but no voiceover kept the budget lean.</span>\n\n<strong><span class=\"s5\"><span class=\"s2\">QFES recruitment</span></span></strong>\n\n\n<div class=\"embed-container\"><iframe src=\"https://player.vimeo.com/video/170735464\" width=\"300\" height=\"150\" frameborder=\"0\"></iframe></div>\n \n\n<span class=\"s4\">A series of five videos built around key messages, output in standard screen dimensions and square for Instagram.</span>\n\n<strong><span class=\"s1\"><span class=\"s2\">Electric Bikes Brisbane</span></span></strong>\n\n\n<div class=\"embed-container\"><iframe src=\"https://player.vimeo.com/video/177308827\" width=\"300\" height=\"150\" frameborder=\"0\"></iframe></div>\n \n\n<span class=\"s4\">No voiceover needed here because fun and clever stock images and quirky music told the story.</span>\n\nWe’d love to know about any banner ads or videos you’re planning. <a href=\"http://newwordorder.com.au/#contact\">Drop us a line</a><span> to see how we can help.</span>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17587,17824,1,'Making the most of video','2021-05-18 03:56:55','2021-05-18 03:56:55','9b440061-4bc3-41a8-9202-1fb4fad2164f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Right now the web is awash with video. Just look at your Facebook or LinkedIn feed and you’ll get an idea of how much video content is being produced and posted every day. And it’s on the rise, with video expected to account for around 82% of all internet traffic by 2020.\n\n<strong>Quality is king</strong>\n\nThe thing is, we don’t have any more time in our days to view all this extra content, so video quality and relevance is going to play an increasingly important role in what gets watched and what doesn’t. While there are lots of cheap production services available, if you want your video to be successful, it’s worth looking beyond cost alone.\n<p class=\"p1\"><span class=\"s1\">The key purpose of any video communication is to tell a clear and compelling story – something that captures and maintains your audience’s interest. It also needs to be well strategised, use its medium well and, of course, be well crafted.</span></p>\n<p class=\"p1\"><strong>Things to consider</strong></p>\nWhen planning your next video, keep these things in mind:\n<ul>\n 	<li class=\"li1\"><span class=\"s2\">Is animation the right approach, or would live action </span><span class=\"s3\">better</span><span class=\"s2\"> suit? Budget can be a big factor </span><span class=\"s3\">here because</span><span class=\"s2\"> it is often much easier to animate.</span></li>\n 	<li class=\"li1\"><span class=\"s3\">Think about v</span><span class=\"s2\">oiceover versus text on screen. Does the video need to work without sound, on social media or in a noisy display? Will people read enough of the message on screen? Is the voice vital to the communication of the message, through a tone, accent or character?</span></li>\n 	<li class=\"li1\"><span class=\"s2\">Are you creating a series? If so, can any illustration assets be used again, or can the video be edited for smaller uses such as social media marketing?</span></li>\n</ul>\n<strong>NWO video examples</strong>\n\n<span class=\"s1\">Here are some recent examples of videos we’ve created, using some of </span><span class=\"s2\">this thinking.</span>\n\n<strong><span class=\"s1\"><span class=\"s2\">Mental Health Week</span></span></strong>\n\n\n<div class=\"embed-container\"><iframe src=\"https://player.vimeo.com/video/141875728\" width=\"300\" height=\"150\" frameborder=\"0\"></iframe></div>\n<span class=\"s3\">Uses emotive music and messaging on screen to ensure</span><span class=\"s4\">, s</span><span class=\"s3\">ound or no sound, the messages get through.</span>\n\n<strong><span class=\"s5\"><span class=\"s2\">Our HPW, our future</span></span></strong>\n\n\n<div class=\"embed-container\"><iframe src=\"https://player.vimeo.com/video/186503939\" width=\"300\" height=\"150\" frameborder=\"0\"></iframe></div>\n<span class=\"s3\">Uses real staff members delivering autocue script to camera, taken from the words of them and their colleagues.</span>\n\n<strong><span class=\"s5\"><span class=\"s2\">DEWS energy bill</span></span></strong>\n\n\n<div class=\"embed-container\"><iframe src=\"https://player.vimeo.com/video/145234065\" width=\"300\" height=\"150\" frameborder=\"0\"></iframe></div>\n<span class=\"s3\">Uses characters to explain and entertain.</span>\n\nWe’d love to know what videos you’re planning. <a href=\"http://newwordorder.com.au/#contact\">Drop us a line</a> to see how we can help.\n\nSource: <a href=\"http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.html\">http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.html</a>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17588,17825,1,'Measure your marketing with meaning','2021-05-18 04:00:05','2021-05-18 04:00:05','8e6c3b2a-04b3-498a-91c1-61816d21df4f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'It’s the age-old struggle for marketers – measuring the return on investment (ROI) of your activities and campaigns. The struggle comes in part because it’s difficult to relate concepts like brand awareness directly to sales. But that doesn’t mean there aren’t ways to monitor and measure your marketing and prove its worth. After all, if you don’t measure, how do you know what’s working?\n\n<b>Steps for meaningful data</b>\n<ol>\n 	<li>define your metrics and develop a plan</li>\n 	<li>collect the data</li>\n 	<li>develop reporting guidelines</li>\n 	<li>analyse and change as needed</li>\n</ol>\nCollecting and analysing meaningful data is about more than finding tools and interpreting charts. It’s about <b>valuing the data</b> and understanding how it can help <b>justify and grow your hard work and campaigns</b>.\n\nThere are several tools that will help you measure your marketing data, and <b>Google analytics</b> is probably the most helpful – it’s also free. Bonus!\n\n<b>What we look for</b>\n\nWhen measuring our campaigns for clients, we look at <b>engagement</b> and <b>growth</b>.\n\n<b>Engagement</b>\n\nStarting with content performance, it’s helpful to measure social shares on Twitter, Facebook and LinkedIn (shares equal love!), and then check your blog and website for bounce rates and visit time. Facebook and Twitter have built-in analytics tools that will help you here. On your website and blog, use Google analytics. High bounce rates and short visits usually mean your audience isn’t finding what they thought they would, or they’re not as engaged as they should be with your content. Pages per visit is another interesting content measure – if visitors are clicking around your site, they’re liking what they find and you’re getting more exposure. Nice work!\n\nA specific example of measuring engagement in action can be found in our My Smoking quit smoking campaign. It was targeted at men and women aged 18–29 across TV, radio, print and digital. Data showed that:\n<ul>\n 	<li>8 in 10 young smokers supported the campaign</li>\n 	<li>76% contemplated quitting because of the campaign</li>\n 	<li>50% reported cutting down on cigarettes because of the campaign</li>\n 	<li>47% tried quitting</li>\n</ul>\nImagine being able to prove your campaign success to your team and managers? We do it from the start with our work. Do you?\n\n<b>Growth</b>\n\nFor growth in marketing, it all starts with click-throughs on your call to action. If your analytics tell you they’re low, then you need to change up your content. Look at the words you’re using, how your e-marketing looks, your subject line on EDMs and even the specific call to action.\n\nOther growth indicators will see you linking up with your sales team to measure metrics like how many leads your content is bringing in and turning into customers, cost per lead, average sales cycle duration and revenue per user. Always remember that increasing customer retention is the aim for the sales cycle, too. These things are tougher to measure, but good lead generation processes are a big help, and we find having campaign measurement expectations in place right from the start will make things much easier.\n\nA terrific example of analysing the performance and growth of our work was for our client the Chamber of Commerce &amp; Industry Queensland (CCIQ). A review of their key communication channels saw us creating a monthly e-zine to better engage members. As a result of our work, we measured that CCIQ got 3,350 new subscribers in 5 months, grew website traffic by 161% to 76,277 visitors over six months, had 4,171 qualified leads generated over six months and a 110% increase in revenue in a single month. Impressive figures that not only lead to successful relationships with clients, but to high-achieving campaigns and ongoing work. We’re proving what we do is working.\n\nHave a chat with us today about your marketing and we’ll have you measured up in no time.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17589,17826,1,'The 6 steps of content creation','2021-05-18 04:00:53','2021-05-18 04:00:53','d06563b3-74af-4f51-bae0-1eeb5b3dc727',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.\n\n<em>Now you need to add some real value.</em>\n\nTime poor organisations need their content to work across different channels online – including websites, e-newsletters, blogs and across social media. One way to add value to your existing, more sales-focused, content is through <strong>content curation</strong>. Content creation means finding useful content online, curating it for your audience and re-telling it in your voice and with your advice.\n\nHere’s how to optimise, write and curate content for your target audience.\n<h3>Defining your goals</h3>\nEvery good plan starts with defining what it’s trying to achieve. How do you want your content to define your business? What are you offering your target market? Do you want to be a thought leader in your particular area?\n\nContent curation is about meeting your customers where they are and offering them something they’re not getting elsewhere. It’s about finding, gathering and sharing information of value with them; positioning your business and brand as an authority both with original content – your sales offering and business learnings – and information you’ve found and shared online. Participating in conversations that are happening about your field leads to more engagement with your target market, the ultimate goal being to give your brand a voice of value that will see your audience come back again and again for your offering.\n<h3>Getting started</h3>\nIt’s important to remember that well-executed content curation isn’t about regurgitating content that was already published. Instead, it’s your business’s personal re-telling of a story. As Susan Gunelius wrote for <a href=\"http://www.forbes.com/sites/work-in-progress/2012/07/05/5-ways-to-use-content-curation-for-marketing-and-tools-to-do-it/\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes</a>, the human element of content curation is what makes curated content compelling.\n\nTherefore, when offering your audience valuable content, remember to tell your story. What are you saying that’s different? What do you know that others might not? Involve your whole team – not just marketing and sales – and that story will evolve to give your business a truly useful and unique voice.\n<h3>Finding content</h3>\nHere’s where you get amongst it!\n\nWant to know where your target market is looking for information online? Go exploring! Ask them! Discover for yourself where the good stories are being shared. Find out what topics matter to your goals and audience, and go after them.\n\nIntegrating content curation into your broader marketing strategy is the way to go here – it legitimises the exercise and gets your team thinking about the value of your brand and how they can add to it. The best place to start is probably your social media accounts. Valuable content is being shared every day on platforms like Facebook, Twitter and LinkedIn. There are also Google alerts and news aggregate sites that can be set up with your special business needs in mind.\n<h3>Be authentic to find your voice</h3>\nThere is nothing like the instant world of social media to add value and timeliness to your content. Social media has changed the term ‘sharing’ forever, and the opportunities for your brand are endless. It’s important to add your own value to social content – as Mark Lerner says, if you just “retweet,” or share an article without including your own voice in the post, you’ll fail to distinguish yourself from everyone else who shared that content.\n\nHow do you find your voice? Authentically, of course! Offer your opinion and add your advice in areas you are confident about. Try to be friendly and informative, and adopt an approachable tone. Not so confident? Ask questions! Get your community talking and they’ll come back to you.\n<h3>Context and thought leadership</h3>\nGood content curation provides your audience with context and convenience – that means filtering and explaining what you find online, and rewording it in your voice so it’s useful to them. You don’t always need to be selling, but you do always need to be mindful of your brand and of offering real value. Knowing who your market is and writing in your ‘voice’ allows you to, as J-P De Clerck says, inform, educate, entertain and engage target audiences.\n<h3>Where to share</h3>\nThere are many ways to share curated content, but the best way is in a mix of your existing ‘sales’ content. E-newletters and blogs offer an opportunity to share curated and original content, and social media is the most instant way to add your voice to a new idea, and also probably the first place your audience will find you. They’ll also find your website, so don’t forget about the curated content opportunities there. Always remember that you should be providing useful information, not just repeating content or working on the hard sell.\n\nContent curation is convenient, but it’s also an important opportunity to add value, develop a business voice and grow an online community. What do you think about content curation? Has it worked for you? Got any tips? Let us know.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17590,17827,1,'B2B is dead','2021-05-18 04:01:45','2021-05-18 04:01:45','fddf56cf-fcfe-4ead-9c62-e119ba90f85c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'As deaths go, it was a quiet one. Few people knew of its demise.\n\nBut there it lay still: the artificial divide between B2B and B2C marketing, gone forever.\n\nWhy bother lamenting the dead? Dare I say, it’s good riddance to a dodgy invention.\n\nThe idea that marketing business-to-business took entirely different skills and strategies to talking to consumers has its roots back in the early Noughties. The notion, which most marketers sadly still hold, was that because the volume of B2B transactions is so much higher than B2C – if you count every transaction required along a manufacturing supply chain, for example – then B2B branding requirements were stronger, too.\n\nConversely, the B2C belief held that the consumers of the world needed entirely different marketing strategies to convince them to open their wallets.\n\nTrue, where they differ most is in the justification of purchases. In B2C land, I need to convince myself why I should buy yet another pair of red shoes. (It’s a short discussion.) In B2B, I might be lobbying the board to invest in an expensive new CRM system.\n\nBut the truth is both groups share more similarities than differences.\n\nYour customers – be they businesses, consumers or both – have similar emotional and logical requirements that must be met. The relationship lifecycle between a purchaser and a brand exists with businesses and consumers alike. Both groups also frequent the same social media spheres, are Google-happy and web-savvy, and require strong brand confidence in order to purchase.\n\nThe illusion that you’re selling to a company in B2B should be seen for what it is. In retail or in business marketing, you’re selling to individuals. And each wants to feel that you get them.\n\n<em>Long live H2H.</em>\n\nWhich is where yet another acronym is starting to make a play: H2H, or human-to-human marketing.\n\nIt espouses the belief that we all, business and retail customers alike, are looking for connection, inclusion and to be understood. If you take that as your starting point – and not your burning need to produce another brochure – then the marketing toolbox available to your business automatically grows.\n\nIt means the vast strategies already out there like relationship marketing and continuous touchpoints become as relevant to a retail customer as to the business that buys your widgets. And the traditional B2C tools like social media become far more relevant business-to-business because they help build connections better than a sterile product flyer.\n\n<em>Let’s make H2H practical.</em>\n\n<strong>1. </strong><strong>Open your horizons</strong>\n\nSwitching your mindset to focusing on the individual, human needs of your market means you can open your marketing to all sorts of potential tools. Just because you run a hair salon doesn’t mean you can’t start sending out a monthly email newsletter – <em>if</em> your customers are the kind of people that like to know more about you. And just because you’re an accountant doesn’t mean you can’t lead an industry group on LinkedIn or advertise on Facebook – <em>if</em> that’s where you’ll find the types of sales you want. Think about your customers, and let their needs lead you.\n\n<strong>2. </strong><strong>Make your customers feel</strong>\n\nSales overwhelmingly come from relationships in my business, so meeting my clients’ emotional needs is a no-brainer. If my clients are happy, they’ll stay.\n\nBut even if your sales rely heavily on good old-fashioned foot traffic, it’s relationships that will lure them and keep them. So, in every tool you use to get to market, make sure you get the emotional kicker in. Empathise and prove you understand their needs.\n\n<strong>3. </strong><strong>Ask your employees what they think</strong>\n\nIt’s one thing to make marketing decisions from an ivory tower. Chances are it’s your staff who really know how your clients think, or how your customers behave. So get their ideas and integrate it into your marketing. Let them drive your innovation.\n\n<strong>4. </strong><strong>Finally, listen to your customers</strong>\n\nThere is marketing gold in every intentional conversation you have with a customer. Ask the ‘why’ that follows the tough questions: Do you feel safe with my business? Do you like dealing with us? Would you refer us to your friends? The answers will revolutionise how you think about marketing to your customers.\n\n---\n\nWritten for the February 2014 issue of <em>Inform, </em>the monthly magazine of the Chamber of Commerce and Industry in Queensland.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17591,17828,1,'Truth without fear','2021-05-18 04:02:23','2021-05-18 04:02:23','13118ee2-b957-4ce0-824d-37e6da984e91',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'I’ve always been a big believer that marketing is at its most powerful when you can encourage potential customers to ask an audaciously big question, and know that your offering can answer it indisputably and confidently.\n\nTruth-telling doesn’t have to be controversial. Done well, it simply gives you an edge the others can’t match.\n\nSpecifically, truth-telling campaigns can be about demystifying doubts or falsehoods in the marketplace by challenging customers to ask you the tough questions, knowing you’ve nothing to hide and every positive answer can be a true one.\n\nNow, I don’t know if truth necessarily applies here all the time… but I do love the strategy behind McDonalds’ approach to all the urban myths (truths?) surrounding the content and manufacturing process of their food, and this approach, manifest in this nifty and functional digital solution <a href=\"http://yourquestions.mcdonalds.com.au\">http://yourquestions.mcdonalds.com.au</a>, captured my interest.\n\nA powerful aspect of this approach is permissioning the target group to cut to the chase and bluntly ask anything. No matter how ugly the question, the Maccas guys maintain a friendly and elegant response, and manage to turn even the roughest questions into positive answers. This way, the questioner is the one who looks bad to the rest of the viewing audience, and the credibility of the answer is reinforced. Do we believe them? Is it the whole truth?\n\nOne of our clients markets products in a particularly crowded retail sector. Recently, after hearing a competitor was routinely bagging them, they decided to attack the rumours head-on by attaching to their quotes a clever but honest response. We’re helping them get their strategy to market this week, and believe they’ll reap rewards for their honesty.\n\n<em>What erroneous facts about your business lurk in your marketplace? </em>\n\nHave you researched your marketplace, either formally or informally, to know? Even if these myths aren’t widespread, addressing the issue in a positive way can provoke interest in your brand, create discussion, and increase the potential for better relationships and new work.\n\n<em>The truth is – or should be – out there.</em>\n\nTruth-telling campaigns can be some of the most rewarding to work on.\n\nFrom a tagline that challenges the competition to a wholesale campaign addressing porkies, the benefits to your brand can be great if you get the right help to research, strategise and execute it well.\n\n<a href=\"https://newwordorder.com.au/contact\" target=\"_blank\" rel=\"noreferrer noopener\">Talk to us</a> – we’d love to help.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17592,17829,1,'Promises, promises','2021-05-18 04:03:05','2021-05-18 04:03:05','849835dd-7847-49db-a90b-906733ad8c49',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Aah, Telstra.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">If you own a business small enough that it’s your job to do hand-to-hand combat with a telco, these two words say it all. And it doesn’t matter what brand name you insert: nothing brings out a sense of shared suffering better than a tale of a telco stuff-up.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">I had a story I dined out on regularly that involved a telco sub-contractor turning up to fix a crackle – and ending up severing all of the phone and fax lines running to my business. That was fun.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Right now, I’m in my 7<sup>th</sup> week of hour-long conversations with many truly delightful employees of a certain telco, each of whom is exceedingly articulate and apologetic for all the employees who have gone before them. (One supervisor, in all seriousness, said to me: “You need to expect that we won’t get anything right. In fact, I find it best to have very low expectations.”) </span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">My end of a conversation just a week ago went something like this: “So you’re telling me that you can see that you’ve made a mistake in charging me $700 extra this month, but that it’ll take you another three months to reverse the mistake in billing… so I need to give you $700 now and trust that you’ll give it back to me later?”</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Not surprisingly, I asked for this once-in-a-lifetime deal in writing.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Of course, stuff-ups, broken promises and disappointments occur every day between businesses and consumers. It’s human nature. It doesn’t have to be a telco – although they do it with panache. And it doesn’t have to be big business – although it often is.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Small businesses can often break faith with customers through the sheer limitations of their size. Flexibility and nimbleness are great benefits of working with small business; but when lots of work hits, there’s no-one spare to get it done. Unfortunately, SMEs also need to fight harder than big corporates to keep consumer faith and love alive – because it can mean the difference between floating or sinking.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Here’s a great example. Quite a few weekends ago, a small water filter company I’ve used in the past phoned me. The first guy – who said he was the business owner – gave me the sales spiel, and then handed me off to the junior to take my order. Inwardly, I applaud their decision to go aggressively out to the market and to phone customers one by one for after-hours orders. After all, when cash flow’s tight, you have to work smart. Outwardly, I’ll probably not order from them again: the filter still hasn’t arrived.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">It’s all very well for marketing managers to talk endlessly about channels, for CEOs to cast vision and for designers to beleaguer brand design.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">But at the heart of every brand experience must be <em>trust</em>, in any of its forms. If you’re a services company, then be a trusted advisor. If you provide products, then provide them to a high standard. And in every transactional stage, keep your promises – whether it’s getting a bill right, delivering a product or following up words with actions.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Small businesses also need to keep promises in order to grow their future markets. Nothing closes doors on future opportunities faster than a disgruntled current customer. Case in point: I’m a hostile captive to my telco. No other telco covers my area – so it’s either their way or no information superhighway. But captivity doesn’t encourage me – it frustrates me, and when added to negative experiences, makes me ready to share my tales with anyone and everyone.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Likewise, small businesses need to beware the hostile captives in their business. Is there a customer who’s contractually wedded to you but bitterly unhappy with the service you provide? Beware their rage – it can and will go viral to potential customers in the blink of an eye. </span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Cherish the value of trust to your customers. Promises kept will define you and your brand long after your competitors have broken theirs.</span></p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17593,17830,1,'Are customers giving up on your website?','2021-05-18 04:03:49','2021-05-18 04:03:49','7bfa4d7c-f72d-4cb9-91cc-ad0eab1b9e08',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'\n<p>We’ve all been to websites where trying to make a simple purchase can end in frustration with an impossible-to-navigate website, or, worse for the organisation, to us turning to a competitor. Good web design translates to successful conversions, and all of that is dependent on the user experience.</p>\n\n\n\n<p>A great new <a href=\"http://digitalsynopsis.com/design/important-good-web-design-impact-people-profits\">infographic</a> has found that we’ll give a website a minute to display what we’re looking for before we give up. Some types of sites are better than others in delivering what we’re after – especially hotel booking sites.</p>\n\n\n\n<p>The two biggest complaints about web sites, according to the research, include that there is ‘too much going on’ and also ‘not enough information’, which we can take to mean that many sites drone on and on… but don’t really say much.</p>\n\n\n\n<p>Users also complain – across all age groups and online skills – that text is too small and that navigation is difficult on the sites they give up on. Thirty-five per cent of users fail to complete simple tasks on the average website.</p>\n\n\n\n<p>Let’s improve those stats, shall we? Here’s a plan.</p>\n\n\n\n<p><strong>1. Design from the user’s perspective, not your own</strong></p>\n\n\n\n<p>We know your company is the greatest thing since Google and you can’t wait to tell everyone all about where it began, who works there and the details of your offering. But the truth is that a user just wants to get to the point, and their interests should override yours. Usability is key. Show them what they’re looking for, and don’t make them search for it. That doesn’t mean sacrificing look and feel for too much simplicity, it just means focusing the layout and design on the search.</p>\n\n\n\n<p><strong>2. Create a navigation path</strong></p>\n\n\n\n<p>If the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. Use tabs and sub-pages for different categories, and make it logical.</p>\n\n\n\n<p><strong>3. Content is king</strong></p>\n\n\n\n<p>Content is the most important element of your site, really – and it needs to fit the logical and structured navigation. You’ll want to include keywords, page titles, meta tags, and headings for search engine optimisation. As we’ve previously discussed in our <a href=\"https://newwordorder.com.au/writing-for-readable-web/\"><em>Writing for (readable) web</em></a> article, there are some hallmarks we use when writing web copy for our clients:</p>\n\n\n\n<ul><li>short, effective sentences (say the same information with less)</li><li>sub-headings and headings containing keywords</li><li>everyday words the average reader can easily understand (plain English)</li><li>informal voice</li><li>common language conventions</li><li>direct language</li><li>active tense</li><li>consistent, logical structuring of information.</li></ul>\n\n\n\n<p><strong>4. Speed it up and make it simple</strong></p>\n\n\n\n<p>Let’s face it, we’re a busy bunch, and a reminder of the old days of dial-up – waiting for your site to load – is going to test the patience of even the most loyal visitor. In fact, many visitors will start to abandon a website after just a few seconds of loading time. Most of that time is the result of design decisions, so simplify some of the fancy effects.</p>\n\n\n\n<p>We love web design and working with you on the best and most creative way to present your business. Starting with a structure that appeals to your audience, then adding in some clever design and copy, ensures that your site will be a success. <a href=\"https://www.newwordorder.com.au/contact\">Talk to us</a> about it today.</p>\n',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17594,17831,1,'8 important marketing questions for every business','2021-05-18 04:04:32','2021-05-18 04:04:32','def1c353-751e-427d-984f-e88ecd162e21',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Marketing communications in business is all about attracting and retaining customers. We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications – because they know customers are fickle, and competitors are waiting to pounce on any weakness.\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">The same philosophy of tight strategy and execution should drive your business. Effective marketing communications must be an essential part of your core business strategy to ensure you’re pushing the same, consistent message through every aspect of your organisation. </span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">But it’s not always so easy to go it alone. If you’re in a small business and know you need to step up, here’s a handy checklist of the marketing questions you need to answer to keep your customers in tune with you – and your competitors at bay. </span></p>\n<p class=\"AAPARAGRAPH\"><em><span lang=\"en-us\" xml:lang=\"en-us\">Who are my existing customers?</span></em></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">The best way to sell to your customers is to first understand who they are, why they buy from you, and what value they expect from you. And the best way to learn this? Listen to them. Marketing communication begins with good customer relationships, which are almost like your own form of market research.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">When you talk to your customers, you’ll learn things like your customers’ age, income, education, how often they buy from you, what their buying triggers are, and how they’re influenced. This is a valuable step in honing your marketing message, so don’t be tempted to think you already know the information if you’ve been in business for a while. Every customer conversation will add another layer to your understanding. </span></p>\n<p class=\"AAPARAGRAPH\"><em><span lang=\"en-us\" xml:lang=\"en-us\">Who are my potential customers?</span></em></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">It’s just as critical to have a very clear understanding of your desired target market and new customers. Get as detailed as you possibly can. The more specific you are, the better you can develop messages for them.</span></p>\n<p class=\"AAPARAGRAPH\"><em><span lang=\"en-us\" xml:lang=\"en-us\">Who are my competitors?</span></em></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Understanding who competes for your customers – and what they’re offering – is vital. Get very familiar with every aspect of your competitors’ businesses – including their reputation, prices and marketing material. This knowledge will help you position your marketing communication relative to how your customers are already being targeted and differentiate yourself in the market.</span></p>\n<p class=\"AAPARAGRAPH\"><em><span lang=\"en-us\" xml:lang=\"en-us\">What am I trying to achieve?</span></em></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Understanding why you’re communicating with your customers is essential. Are you purely after quick wins? Or preparing the ground for a new product or stronger relationships? The rationale and potential value for any marketing effort should determine how much money you need to spend, and where it’s best spent.</span></p>\n<p class=\"AAPARAGRAPH\"><em><span lang=\"en-us\" xml:lang=\"en-us\">What am I trying to say?</span></em></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">This is where everything comes together. You must now develop clear, key messages that talk up your product or service, meet the expectations and needs of your new and existing customers, and differentiate yourself from your competition.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Make sure you have no more than five key messages – in fact, the fewer the better – and make them specific and meaningful. That’s how you stand out in the crowded market. Ensure your customers are aware of your business and its products or services, and why they should care (e.g. What’s in it for them? And what are the true benefits?). These benefits should be factual and real. It’s important not to overload customers with information, but rather to be clear and articulate.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">All of your marketing communications should include a strong call to action: What is it that you want customers to do once they’ve interacted with you? Leave them in no doubt and make it easy for them.</span></p>\n<p class=\"AAPARAGRAPH\"><em><span lang=\"en-us\" xml:lang=\"en-us\">What’s the right channel?</span></em></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">There’s no doubt that it’s a busy marketplace when it comes to finding the perfect place to share your marketing messages. The challenge here is in focusing and narrowing your communication – and finding the right time and place to connect with your customers. </span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Many marketers are now jumping on social media networks, but that might not be where your customers can be found. It’s important that you understand how and when they want to hear from you, and use that information to foster a true customer relationship.</span></p>\n<p class=\"AAPARAGRAPH\"><em><span lang=\"en-us\" xml:lang=\"en-us\">Is my strategy integrated?</span></em></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Communicating in an integrated way across all channels (such as website, emails and brochures) means your brand will become better known and understood. Integration means that every time your customers hear from you, they get the same feel for who you are. By creating consistent, strong marketing communications, your customers will identify and remember you into the future.</span></p>\n<p class=\"AAPARAGRAPH\"><em><span lang=\"en-us\" xml:lang=\"en-us\">Finally: Am I communicating with genuine creativity?</span></em></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Creativity isn’t about paying your local print shop to pull together a flyer with your logo on it, or using a WordPress template to build your long-overdue website. They might be tactics that you use, but they’re not what creativity is really about.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">True creative thinking pulls together everything you know about your business, your goals and your customers into a single, cohesive package that cuts through, connects and resonates. Creativity distills everything down to the right words, images and design so that your marketing collateral has the right impact. No business can afford to skimp on this stage because getting creativity right means you’ll get the results you’re really after: maximum return on your marketing investment.</span></p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17595,17832,1,'What the artist breaks','2021-05-18 04:05:05','2021-05-18 04:05:05','6dfec9fa-7e02-4b0f-b72e-e40d9b101acb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p class=\"AAPARAGRAPH\"></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Bill Bernbach was the founding creative director of legendary Manhattan ad agency Doyle Dane Bernbach. He came out with quotes like:</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art”, <em>and</em></span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">“Word of mouth is the best medium of all”, <em>and</em></span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">“Rules are what the artist breaks; the memorable never emerged from a formula.”</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">That’s really provocative stuff that makes you nod your head at the truth and simple power of his thinking – and imagine how inspiring but uncompromising a boss he would have been. What an exhilarating time to be writing.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Bernbach not only had a way with a turn of phrase, but he also really set up the structure of creative teams for marketing and advertising, and was, of course, part of the inspiration for Mad Men. But mostly, he was a writer. And what a writer he was. His firm revolutionised advertising copy and laid out the early foundations for brand storytelling through engaging narrative and brand persona development. We can, and have, all learned from these guys.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">In the 1960s, DDB took on Volkswagen as a client and began creating <a href=\"http://nwo.app:8000/wp-content/uploads/2013/10/vw-lemon-and-think-small-ads.jpg\">a series of print ads</a> that referred to the VW as a “lemon” and encouraged consumers to “think small”. The copy, by the incomparable Julian Koenig, starts out saying “<em>This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished, and must be replaced</em>.” Not exactly sales speak. </span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">It was funny. It was clever. And it was ground-breaking.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">For the rest of the decade, VW kept their unconventional campaign rolling. DDB’s strategy of turning seeming faults into benefits was a huge hit. One ad didn\'t even include a picture of the little lemon: “<em>No point in showing you the 1962 Volkswagen. It still looks the same</em>.”</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Much has been written about the ads, and you can take a look at a bunch of them <a href=\"http://www.visualnews.com/2013/09/03/20-best-volkswagen-ads-1960s-campaign/\">here</a> if you like. It was ranked the best advertising campaign of the twentieth century by Ad Age, and it deserves the title. This sort of brand bravery is rare and may be a little of its time, too. The truth is that the power is all right there, in the copy, which exists to inspire us. Last words to Mr Bernbach himself:</span></p>\n<p class=\"AAPARAGRAPH\"><em><span lang=\"en-us\" xml:lang=\"en-us\">You can say the right thing about a product and nobody will listen. You\'ve got to say it in such a way that people will feel it in their gut. Because if they don\'t feel it, nothing will happen.</span></em></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">What is your brand really saying?</span></p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17596,17833,1,'The tender pitch','2021-05-18 04:05:43','2021-05-18 04:05:43','7745693e-9a40-4aea-9843-b2de5ffbc6b5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p class=\"AAPARAGRAPH\"></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">If networking nights are like professional speed dates, then tenders and pitches are like fast and furious flings that shotgun quickly to marriage or – mostly – burn out with little said between the two parties.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">And in pitch season, that unofficial period of the year where you seem to do little paid work and an awful lot of these tenders and pitches, one can get a little down at the sheer amount of time and expense expended, not to mention the quick but brilliant creative that won’t see the light of day.</span></p>\n<p class=\"AAPARAGRAPH\"><strong><span lang=\"en-us\" xml:lang=\"en-us\">‘I’ve met someone else’</span></strong></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">So, with pitches in full swing, I thought I’d continue the metaphor and shed some light on what it feels like to be the eager party still sparkly with romance and ready to commit to a long-term relationship, only to be told it’s over before it even began. It’s not much fun to be cast as the best friend and not the star.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Earlier in my career, I was a member of the Australian Graphic Design Association (AGDA). AGDA had an unambiguous policy against free pitching, equating it to professional prostitution (though, oddly enough, prostitutes get paid for what they do). Their policy was built on the idea that our ideas are everything, and that giving them away was the worst thing we could do.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">It’s a good, strong ethic that I still wholeheartedly espouse – but I compete in an industry where free pitching, often on top of an extensive and expensive tender process, is the norm. If only my industry had the same rule about free pitching, then we might all get hired for our potential and value without the massive time and IP giveaway.</span></p>\n<p class=\"AAPARAGRAPH\"><strong><span lang=\"en-us\" xml:lang=\"en-us\">‘It’s over’</span></strong></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">The biggest challenge, though, about free pitching is not the cost or the time. It’s the requirement to develop creative without the ability to properly research, develop the brief or fully explore the clients’ needs. </span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">While all pitchers (except incumbents) are under the same restrictions, nobody can really develop a campaign under a free pitch that will work as well as one developed with the serious time and effort it takes to truly know a brief and provide a solution. </span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Substance should matter more than flash. Didn’t our mothers always warn us about girls like that? But sadly, another agency’s flash can mean a budding relationship is over before it even had a chance to begin.</span></p>\n<p class=\"AAPARAGRAPH\"><strong><span lang=\"en-us\" xml:lang=\"en-us\">‘There are plenty more fish in the sea’</span></strong></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">So the answer is, of course, to not try and meet new professional flames this way. Nobody is forcing us to participate and there are plenty of potential lovers who will choose you based on referral and credentials. But the sad fact is that whole sectors don’t procure that way and if you want to work with them – and we do – you need to be ready to date their way.</span></p>\n<p class=\"AAPARAGRAPH\"><strong><span lang=\"en-us\" xml:lang=\"en-us\">Creative house seeks new relationship</span></strong></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">I admit it: we’ve been playing the field. And yes, from time to time, the dating game has meant we’ve been a bit burned, but never bitter. </span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">In our adventures, though, we’ve found love – and if past experience can teach us anything, it’s that we’re built for a love that lasts. We want the kind of client relationship that grows and builds over time, bringing with it joy, rewards, results... and a bit of fidelity.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Care for a date?</span></p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17597,17834,1,'Writing for (readable) web','2021-05-18 04:06:44','2021-05-18 04:06:44','f4a9b884-88f2-4aa6-887c-e80a04c0e5f6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Just as website navigation is a unique narrative structure, writing web content follows unique writing conventions.\n\nWhy? Because that’s the way we work as readers.\n\nWhen we pick up our tablet or our website, we rarely read word for word. Research has shown the average reading time is 25 per cent slower on a screen, so we skim, searching for keywords.\n\nAnd, because we don’t want to scroll, we won’t.\n\nThe result? Your web copy had better be short, concise and very easy to navigate. Otherwise, you’ll lose your readers in less time than it takes them to click their mouse.\n\nThe way your readers read demands your web and other digital content should be written to suit.\n\nTo take a practical example: The length of copy and type of language used in a corporate letter or marketing communications are too long and formal for a digital environment. Aim instead for half the words you’d use in a paper document. And then cut in half again.\n\nAnd to take another example: Think of a news story. It has the main info up the top, short and snappy sentences, and clear headings. Web and digital writing follows the same convention.\n\nAt New Word Order, we have established eight hallmarks for effective web writing, and we use these to assess our clients’ site and the work we provide them:\n<ol>\n 	<li>Short, effective sentences (say the same information with less)</li>\n 	<li>Sub-headings and headings containing keywords</li>\n 	<li>Everyday words the average reader can easily understand (plain English)</li>\n 	<li>Informal voice</li>\n 	<li>Common language conventions</li>\n 	<li>Direct language</li>\n 	<li>Active tense</li>\n 	<li>Consistent, logical structuring of information.</li>\n</ol>\n<strong>1. </strong><strong>Write in short sentences and paragraphs</strong>\n\nAim for short sentences, each with one or two clauses.\n\nEach paragraph should contain no more than 2–3 sentences, and altogether a page of content should fit comfortably within the web page without requiring the reader to scroll. The optimum line length is 8–12 words.\n\nIncluding useful and interesting facts keeps readers’ attention longer than ‘motherhood’ or general statements. They’re more believable, too.\n\n<strong>2. Use headlines and sub-headings </strong>\n\nHeadlines and sub-headings are an effective way to guide a reader through their skimming of a web page. Since research tells us readers rarely read every word on a website, it makes sense to prioritise what they see – and headlines and sub-headings do this well.\n\nMake headlines and sub-headings factual, not fanciful. This enables readers to rapidly scan useful keywords.\n\n<strong>3. </strong><strong>Write in plain English</strong>\n\nWhile plain English should be the aim of all of your publications, it’s especially important in a digital environment.\n\nPlain English means using words the average Australian reader can easily understand.\n\nThat means you should:\n<ul>\n 	<li>include useful headings</li>\n 	<li>use the simplest form of a word possible e.g. said (not announced or discussed); try (not endeavour)</li>\n 	<li>define tricky terms</li>\n 	<li>delete unnecessary verbiage</li>\n 	<li>use familiar, easily understood words</li>\n 	<li>include lists and tables to simplify content and reduce word count.</li>\n</ul>\n<strong>4. </strong><strong>Use informal voice</strong>\n\nUnlike general corporate writing, digital environments demand a more informal voice.\n\nThis means using ‘you’, ‘we’ and other pronouns to speak directly to the reader within the text. Formal language is out.\n\n<strong>5. </strong><strong>Use common language conventions</strong>\n\nEffective web writing uses language conventions found more commonly in conversation.\n\nThis means using:\n<ul>\n 	<li>contractions (isn’t, that’s)</li>\n 	<li>common bridging words to begin sentences (and, but, because)</li>\n 	<li>short statements of fact</li>\n 	<li>links to longer explanations (e.g. PDFs, minutes, fact sheets).</li>\n</ul>\n<strong>6. Get to the point</strong>\n\nWriting for digital environments takes discipline, because readers have little tolerance for fluffy language, repetition, ‘happy talk’ or unnecessary explanations of what’s already evident on the page.\n\nTo write direct, straight-to-the-point copy:\n<ul>\n 	<li>stick to the topic</li>\n 	<li>cut unnecessary adverbs (e.g. <span>completely</span> finish, <span>tentatively</span> plan)</li>\n 	<li>delete tautologies (e.g. whole <span>of the</span> country; for <span>a period of</span> six months)</li>\n 	<li>use simple present tense when possible (e.g. <em>uses</em> instead of ‘is utilised by’, <em>conducts</em> instead of ‘is conducted by’)</li>\n 	<li>avoid clichés.</li>\n</ul>\n<strong>7. Use active voice</strong>\n\nActive voice is a way of structuring information that allows you to focus on the subject and cut excess words. Following this method enables quick readability.\n\nActive voice places the subject first in a sentence, followed by the action.\n\ne.g.\n\nActive voice: New Word Order opened in 1998.\n\nPassive voice: New Word Order was opened in1998.\n\n<strong>8. Structure content well</strong>\n\nThe most important information should always be placed first on a web page, and the web layout and navigation should be consistent and logical to a reader.\n\nA good rule of thumb for navigation is organise the content to suit how the reader needs to discover it.\n\nWith only a few exceptions, your website should go no deeper than three levels of navigation. Too many websites go down rabbit warrens.\n\nTo structure new web content, follow this checklist:\n<ul>\n 	<li>Plan what you need to write, and stick to the topic.</li>\n 	<li>Lead with the most important information – this means placing these details first on a page.</li>\n 	<li>Keep each section simple and clear – don’t try to achieve too much in one place.</li>\n 	<li>Use meaningful links – rather than repeating information found elsewhere on the website, link to it.</li>\n 	<li>Put the most recent information at the top – for example, when you’re archiving minutes or reports.</li>\n</ul>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17598,17835,1,'Photography and your brand','2021-05-18 04:07:42','2021-05-18 04:07:42','15cffdc5-6c2c-4682-98f0-fa90ccdf0a9b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p><span lang=\"en-us\" xml:lang=\"en-us\">Using visuals and imagery are essential parts of any campaign. When you take a look at our lives and consider our love of infographics, Pinterest and Instagram, as well as our preference for fast, digestible information, using pictures well in your marketing mix makes good sense.</span></p>\n<p class=\"aaparagraph\"><span lang=\"en-us\" xml:lang=\"en-us\">Most marketers turn to stock photography when they want to illustrate their idea or campaign. That’s because it can be cost-effective and fast. But there are risks with stock photos, and smart marketers should know them.</span></p>\n\n<p class=\"aaparagraph\"><span lang=\"en-us\" xml:lang=\"en-us\">The reason we use stock photos most often here at New Word Order is to create mock-ups and ideas for our clients, giving them a better representation of our idea and what we have in mind. Stock photography can also be faster and cheaper than a photo shoot, and it’s instantly available. So, for brochures and smaller pieces, stock photography can be the way to go.</span></p>\n\n<p class=\"aaparagraph\"><span lang=\"en-us\" xml:lang=\"en-us\">But there are also many, many reasons why investing in a proper photo shoot is better for your business and brand. For starters, stock photography is pretty generic, impersonal and unrealistic. Probably not the look you were after for your new campaign or your brand.</span></p>\n\n<p class=\"aaparagraph\"><span lang=\"en-us\" xml:lang=\"en-us\">Stock photos are never taken with a specific idea in mind, and that means they can be bought by anyone and have no particular alignment with any brand. If you use stock photos, you risk looking like any other business – unoriginal, and quite possibly uninspired. If you want to look unique, only images unique to you can achieve this… not the clichés and overused images of your competitors, nor the unrelated stock images you might try to shoehorn into your idea.</span></p>\n\n<p class=\"aaparagraph\"><span lang=\"en-us\" xml:lang=\"en-us\">At NWO, we love a photo shoot. It’s not just that we’re all about an original idea, either. We believe that when you work with a photographer, you get far more than an image file. You get the benefit of experience, creativity, knowledge and insight.</span></p>\n\n<p class=\"aaparagraph\"><span lang=\"en-us\" xml:lang=\"en-us\">You also get to say something unique, present something instantly recognisable to the market, and really stand out. You get a professional who listens to and understands your brief, knows what you’re trying to say and what you want to achieve. If you want to make changes on the day, you can, and the final decision on the final image is also in your hands. Complete control.</span></p>\n\n<p class=\"aaparagraph\"><span lang=\"en-us\" xml:lang=\"en-us\">So while stock photos may be cheap and fast, they can also make your brand look unfocused and unoriginal. A photo shoot is the only solution for a company that wants to visually stand apart from the competition.</span><span lang=\"en-us\" xml:lang=\"en-us\"> </span></p>\n\n\n<p class=\"aaparagraph\"><span lang=\"en-us\" xml:lang=\"en-us\">With the help of our trusted photography partners, we’ve directed photos shoots for many of our clients – some of them on tight budgets – from <a href=\"http://www.mosaicca.com.au/\">Mosaic Chartered Accountants </a>through to Embertec’s very own Power Saviour. For every client, it’s been well worth the investment to truly stand out.</span></p>\n<p class=\"aaparagraph\"><span lang=\"en-us\" xml:lang=\"en-us\"> </span></p>\n<p class=\"aaparagraph\"><span lang=\"en-us\" xml:lang=\"en-us\">Talk to us today about how you can use photography to bring life to your next campaign.</span></p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17599,17836,1,'Mums mean business','2021-05-18 04:08:21','2021-05-18 04:08:21','ca6ce5da-562c-4815-9893-f573dc9be1c2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p class=\"AAPARAGRAPH\"></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Twelve years ago, I turned my back on a promising career at News Limited and became part of what is now a significant movement in small business: the mumpreneurs.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Faced with inflexible working conditions, shift work and only average pay as a subeditor, the option to build a business through freelancing was alluring. My husband and I had also walked a long, hard road to have our kids; turning around and putting them in full-time childcare felt like a betrayal of the journey.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Working from home with a young child, of course, had drawbacks. I remember clearly the day my monitor went dead during a pressing deadline… because my baby had crawled underneath the desk and chewed through the connection cord. The horror that she could have just easily chomped on the power cord sent me out to buy a playpen.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Social isolation was also a significant issue. I didn’t join mother’s groups or lunch with the ladies while any of my three children were at home because every sleeping moment for a child was a working opportunity for me. No other woman in my wide circle of acquaintances worked for themselves or, if they did, it looked nothing like my level of enterprise. I became – and remain – the queen of speed because there was simply no time to waste.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Since expanding the business and no longer working from home, I look back on those years with a mixture of amusement and dread. It tickles me that so few clients knew I worked from home, and that my business grew just as fast as my children did. Sometimes faster. I also remember, very clearly, the deadlines worked all night and the stress of needing far more hours than I had capacity. Quite literally, I pressed ‘send’ on work to clients on my way to hospital to deliver a baby. Twice. By the time my third child arrived, thankfully, I’d hired another writer.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Last week, memories of my early years in small business came flooding back with a <em>Sydney Morning Herald </em>article on mumpreneurs. The women interviewed were driven to begin home businesses by similar factors: childcare costs and a desire for flexible parenting while generating an income.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">But that’s where the similarities end. Today’s mumpreneur is part of a growing army. A BankWest study in 2011 found women are starting businesses at twice the rate of men, thanks to the benefits of better technology. Mumpreneurs Online surveyed UK women last year to find that 73 per cent had started their own business – and they knew another woman who was doing the same. AusMumpreneur claims 16,000 members nationwide. And in October, a two-day conference called Mumpreneurs on Fire is drawing hundreds of women to Melbourne. One of the plenary sessions is on how to build a multi-million dollar business. These mums mean business.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">It’s about time. With Baby Boomers fast exiting the small business – half of all businesses are owned by people over 45 – there will be a glaring gap in our economy unless Generation Y, mums included, steps up to the plate.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Long live the entrepreneurial spirit enshrined in small business, and best of luck to this rising mummy army. I just hope they get more sleep than I did.</span></p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17600,17837,1,'The problem of creativity','2021-05-18 04:08:57','2021-05-18 04:08:57','722f9b60-eb76-41a0-a4a6-332395a36b0d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'\n<p class=\"AAPARAGRAPH\">Explaining what it is we do at New Word Order, working in a <em>creative agency</em>, can be a little tough. </p>\n<p class=\"AAPARAGRAPH\">We’ve come to realise it’s the word ‘creative’ that probably throws people.<em>\n</em></p>\n<p class=\"AAPARAGRAPH\"><em>Creative</em> means something different to everyone. It even means something different to each of us here at NWO. Our project managers, marketers, designers and writers each work in different disciplines and are inspired by different things. And each of our clients and their projects are, too.</p>\n<p class=\"AAPARAGRAPH\">So we took some time to ask around the office and try to define what creative means to us. What we found was interesting – some fascinating definitions and insights, inspired by work and from outside of it. It seems that working in a building with ‘creative’ written on the side does encourage us to be so. And what was amusing was the insight into our staff their responses elicited.</p>\n<p class=\"AAPARAGRAPH\">For our designer Rebekah, creativity means letting go of what you think you know. Isn’t that kind of perfect? At the same time, our resident wordsmith Suzanne finds creativity in <span lang=\"en-us\" xml:lang=\"en-us\">beautifully crafted words. Suzanne says she can be star-struck by beautiful phrases the same way someone else can be affected by visual art or fashion.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">To feel creative, our strategic marketer Nikala says she likes to consider the problem at hand and then take time out to think – go for a walk, have a drink with friends, relax. Scott, our Creative Director, says he also likes a change of pace and headspace to ignite creativity – he even finds airports and planes inspiring because they’re so different to his normal place. Scott feels most creative, though, when a worthy challenge or brief comes our way. Rebekah also feels most creative when </span>inspired by a great brief.</p>\n<p class=\"AAPARAGRAPH\">And what of true creativity? According to Suzanne, <span lang=\"en-us\" xml:lang=\"en-us\">at its heart creativity is about seeing the world differently and pursuing the new. She says that writing with great creativity is the hardest work she does, and she finds creative copywriting demands the most energy but also gives her the greatest satisfaction. </span></p>\n<p class=\"AAPARAGRAPH\">Scott says creativity is the generation of something new that contributes to the shared human experience. It\'s sometimes original that spans every aspect of what a human mind is capable of – science, art, you name it. </p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Nikala agrees that creativity isn’t necessarily about art. Paving the way for our clients and their projects, she points out that creativity can be seen anywhere and is </span>probably best defined by someone thinking differently about a problem and coming up with a solution that is not only new, but also works. </p>\n<p class=\"AAPARAGRAPH\">And so, in a building labelled ‘a creative agency’, there are as many different ideas as people when it comes to defining what characterises our work. Last words to Scott:</p>\n<p class=\"AAPARAGRAPH\"><em>True creativity is unique, incredibly clever, transforming to humanity, and startling in its (metaphorical) beauty. I\'m hooked on the link between creativity and beauty in all its possible meanings. </em></p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17601,17838,1,'Learning to lead','2021-05-18 04:09:35','2021-05-18 04:09:35','77317323-048a-4739-ac93-60a46bf9691e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Most of us have leadership potential, but not all of us are true leaders. Have you ever thought about what true leadership is? Let\'s take a look at how to inspire and motivate yourself and a team to follow your vision.\n\n<strong>A vision</strong>\n\nLeadership starts with vision. A survey by <em>Harvard Business Review</em> found that being forward-thinking is the attribute that most distinguishes leaders from non-leaders. The consensus is that envisioning exciting possibilities and sharing them with others is the most inspiring way to lead a team.\n\nGreat leaders, John Ryan wrote in <em>Forbes</em>, give real thought to the values, ideas and activities they’re most passionate about. These should be challenging to put in action, and success should only be reached by setting realistic, demanding goals and going after them relentlessly.\n\nWith the help of other engaged and talented men and women, a leader is born.\n\n<strong>Balance vision and action</strong>\n\nWhile your vision is the destination, action is how you get there. Creating a balance only happens when the directions or instructions to reach that vision are clear.\n\nA leader needs to understand their team and what motivates them. David Lavinsky wrote in <em>Forbes</em> that true leaders recognise talent and work with those with skills to complement their own, celebrating small victories with the team while staying focused on the big goal.\n\n<strong>A personal statement</strong>\n\nA useful personal leadership vision, focused on action and direction, is a compelling image of an achievable future. Stew Friedman suggested in the <em>Harvard Business Review</em> that to grow as a leader, you should compose your own personal leadership vision, drafted and practised until it’s true and inspiring.\n\nFriedman also recommended asking staff to do the same, building on the trust that comes from being aware of what really drives one another.\n\n“You’ll be better equipped to capitalise on a critical, often overlooked, aspect of diversity – the remarkable variety that exists in the aspirations of the people around you,” Friedman said.\n\n<strong>Communicating your vision</strong>\n\nKnowing what you want to accomplish may seem clear to you, but as Tanya Price wrote in <em>Forbes</em>, explaining and motivating others is a different story. Clearly and succinctly describing what you want done is important. If you can’t relate your vision to your team, you won’t all be working toward the same goal.\n\nCreating a productive work environment depends on clear communication. Your team will learn to trust and depend on you, and will be less hesitant to work harder.\n\n<strong>Values and delegation</strong>\n\nYour team is a reflection of yourself, and if you make honest and ethical behavior a key value, they\'ll follow suit.\n\nDelegating tasks is one of the most important skills you can develop for leadership. And the key to delegation is identifying the strengths of your team, and capitalising on them.\n\n<strong>Confident and committed</strong>\n\nPart of your job as a leader is to keep up your confidence and focus on the larger goal.\n\n“Remember, your team will take cues from you, so if you exude a level of calm damage control, your team will pick up on that feeling,” said Price.\n\nOf course, if you expect your team to work hard and produce quality results, you must lead by example. There’s no greater motivation than seeing hard work done at every level.\n\n<strong>Leadership, not management</strong>\n\nManagement is a set of processes, like planning, budgeting, staffing and problem-solving. That’s different to leadership, which is about taking a team or organisation into the future, finding opportunity, and producing useful change.\n\nWhile management is about attributes, leadership is about behaviour. Are you behaving like a leader?',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17602,17839,1,'The year of content marketing','2021-05-18 04:10:15','2021-05-18 04:10:15','b8fab843-8bc2-4adb-8a76-24c76f0a8b58',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'We’re halfway through the year already. When did that happen? For marketers, this was going to be the ‘year of content marketing’. Has it been for you?\n\nMany brands have had a great time putting together content marketing campaigns – <a href=\"http://www.marketingmag.com.au/blogs/when-content-marketing-goes-wrong-40021/#.UYyG17Zm2cR\">Marketing Mag</a> cites Red Bull and Mitre 10’s efforts on <em>The Block</em>. But there’s always an extra worry that overloading customers with content can do more harm than good.\n\nThink of how you engage online and use social media yourself. We all have those friends who overpost and overshare, and you end up either ignoring or blocking them. Don’t run the risk of bombarding your customers with inconsistent or non-engaging content just to keep up a social media presence. It’s a guaranteed way put them off completely.\n\nWith LinkedIn and Facebook used to distribute the most marketing content, it’s not just the frequency of posts that can let your company down. It’s about what you’re saying, too. And the balance between pushing your message and producing good content is tough, as is maintaining consistency. It’s a balance, really, and the key is creating informative, engaging and sharable content.\n\nSo, what’s the trick? Well… there is none. Sorry. It’s old-school. Understand your market’s likes and expectations, and especially understand how much they want to hear from you. A common sense approach. How are you surviving in the year of content marketing?',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17603,17840,1,'Talking to the kids: tips for marketing to Gen-Y','2021-05-18 04:11:10','2021-05-18 04:11:10','bb15c0ee-4c01-4c09-aaf4-32c8a57f9aac',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Generation-Y is the first generation that grew up with the internet, and so marketing and speaking to those whippersnappers can be a challenge. We found when we worked on our My Smoking and Feeling Good campaigns with Queensland Health that Gen-Y doesn’t like being preached at – they prefer being spoken to, sharing stories, and honest marketing experiences.\n\nKeeping in mind that half of the NWO team fits into that pesky generation, we’ve taken a good look at global researcher Joeri Van den Bergh <a href=\"http://www.marketingprofs.com/articles/2013/10599/five-steps-to-improve-your-marketing-to-generation-y\">interviews with 21 global marketing executives</a> from big brands, like Converse, Heineken and BBC about improving their marketing to Gen-Y customers. Here’s what he - and we - learned.\n\n<strong>1. Make it relevant</strong>\n\nFor Gen-Y, it’s all about price/quality: Are you offering something valuable? Are you only selling product, or facilitating and endorsing their life? Being true to who you are is also key. Van den Bergh found storytelling, authenticity, and uniqueness add more than you would expect: They reflect Gen-Y\'s core values and sustain your corporate identity.\n\nHe also says that creating an actual experience around your product, online and offline, elevates your brand experience. To stay relevant for Millennials, Van den Bergh says marketers should endorse inclusive brands with exclusive experiences.\n\n<strong>2. Be where they are</strong>\n\nVan den Bergh says that above-the-line campaigns still create awareness, but integration with social media and interaction is vital to connect with Gen-Y.\n\nHe recommends that websites be used to engage with Gen-Y customers on a deeper level, with contests, games, or ads. Van den Bergh says your website should be a portal where everything your consumer needs to know is presented in an intuitive and engaging way.\n\nOf course, he considers social media a must. Facebook, for example, enables interaction and inspiration and is a great platform for trying new things. Van den Bergh recommends going mobile to connect with your consumers, and to connect them with each other.\n\nHe also says events are the way to go when you want to create an ultimate customer experience. The result is word-of-mouth—sharing stories online and long-lasting memories.\n\n<strong>3. Activate conversations</strong>\n\nSurprising your consumers is the best way to shake them awake and make sure they stay focused. Van den Bergh says a surprise can be anything and as long it’s relevant and you don\'t stalk them, Gen-Y will love it.\n\nHe also says not to underestimate the power of stories. Tell a story about yourself, let your consumers share stories about their personal life, or combine both.\n\n<strong>4. Enhance loyalty, be FAIR</strong>\n\nYou have to keep your Gen-Y consumers involved. Van den Bergh says to follow the FAIR model: FAst, Innovative, and Rewarding.\n\nThe faster you react to your consumers, the more likely you are to have a bond with them. By innovating, you are showing interest, creativity, and initiative. Showing Gen-Y consumers your appreciation for having chosen you is key.\n\n<strong>5. Have guts</strong>\n\nGo out there and create a daring but relevant appeal.\n\nHow have you marketed to Gen-Y? What’s worked, and what hasn’t? We’d love to hear from you! Let us know and join the conversation in the comments below.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17604,17841,1,'Righting writing','2021-05-18 04:11:52','2021-05-18 04:11:52','e82a9ea1-18ff-483a-a0db-9569ac4f0494',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Uni was when I found my purpose in life. A passionate lecture on the very first day was my ‘eureka!’ moment that then propelled me through a double major in communications, 10 years in a newsroom and countless more in corporate writing.\n\nBut it all could have come tumbling down in the stern and unyielding face of just one lecturer: Ros Petelin.\n\nLike most kids who gravitated toward the arts in school, I’d been feted as a bit of a writer. I wrote installments of unreasonably sappy romance novels late at night and distributed copies to peers on the train the next morning. I won an academic scholarship for my writing (although nearly lost it many times for my maths).\n\nIt was left to Ros – now an associate professor in the School of English, Media Studies and Art History at UQ, and a well-respected writer in business communication – to tear my self-made kingdom down, word by word, until I could rebuild it on more solid foundations.\n\nHere’s what I now know to be true about writing effective business words.\n\nThanks, Ros. I hope you’re grading more kindly these days.\n\n<strong>Trick #1: Talk like your audience</strong>\n\nIf you’re writing for your business, forget formal words and don’t allow fear of failure – or grammar – to stop you writing. Instead, a trick I’ve long used in business writing is to hear a typical customer’s voice in my head, and then to write like they talk.\n\nLike acting, the craft of writing involves immersing yourself in the character. In this case, the character is your customer – and by sounding like them, you’re more likely to draw them in.\n\n<strong>Trick #2: WIRMI</strong>\n\nI have Ros and her fondness for US author Linda Flowers to thank for WIRMI. The acronym ‘What I Really Mean Is’ is extraordinarily helpful in bringing clarity to business writing, and it’s a tool I still use daily.\n\nYou can use WIRMI as a catchphrase at any point of your writing – when you’re trying to work out exactly what you want to say, and when you’ve written something and you need to ensure it says what you want, clearly and well.\n\nIf you’re not comfortable with writing – and plenty of people would rather line up for a root canal than write an essay – this is a great way to check you’re on track.\n\n<strong>Trick #3: So nice you read it thrice</strong>\n\nFinally, if you’re satisfied that what you’ve written is the best you can do, read it through once more – and then put it down.\n\nAfter a few hours – or a few days, if you have the time – pick it up and critically read it again. Make a few adjustments. Delete a few words. Then hide it again.\n\nOn the third go, after another break, pretend you’re the customer and read it aloud to yourself as though you’re seeing it for the first time. If you have no more changes to make to it, it’s good to go. But chances are, you’ll think of a few.\n\nWhy at least three reads? Professional writers and editors know better than anyone that great writing comes from multiple drafts, not a single session of inspiration. Taking a break in between drafts – although hard to do in a busy work day – can be the key to achieving great results.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17605,17842,1,'Management is more than measurement','2021-05-18 04:12:33','2021-05-18 04:12:33','434cc3d9-1912-4a14-ace0-d49848c9ced5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Businesses in the service sectors have taken many management practices straight out of the factories of the 20th Century. Often they don’t work.\n\nLet me use one of my staff’s previous performance reviews as a case study.\n\nHe worked for a large corporation and its performance review policy was worker and boss would sit down once a year for 20 minutes.\n\nThe boss had a set checklist for everyone – the same one.\n\nIt was a single A4 page covered with metrics along which each staff member would receive a score from ‘subpar’ through ‘needs improvement’ and ‘meets expectations’ to ‘exceeds expectations’.\n\nMy employee told me that his boss ticked ‘meets expectations’ for everything … regardless of who he was scoring.\n\nFor people who have worked in large corporations, nothing would be surprising so far. However, my employee and his boss had an unusually candid relationship.\n\nWhen my employee asked his old boss what he had to do to ‘exceed expectations’, the boss intimated that head office had decreed that no-one was allowed to ‘exceed expectations’.\n\nYou could surmise that this might have merely been an attempt to keep things simple. If everyone is average and everything works well enough, then no-one gets a raise, no-one needs leadership coaching, no budgets are stressed, and everyone remains motivated to ‘exceed expectations’.\n\nHowever, this case study skewers the saying <em>you can’t manage what you can’t measure</em>. This company’s performance reviews were <em>not </em>measuring, though they looked a lot like it. Their measurement tools and practices didn’t match the nature of their staff’s tasks in a services industry.\n\nSo this company was using an unreliable yardstick – a single A4 of tick-and-cross – and an unreliable measurer: the manager’s judgment in that one 20-minute block once a year.\n\nPlus they had kneecapped both with a rule that no-one can be better than just ‘good enough’.\n\nHere’s the rub. Most jobs these days aren’t on conveyor belts. Most create ‘value’ – the unmeasurable flipside of ROI – through services. Performance in these jobs can be accurately judged and appraised by involved and well-trained managers, but job performance in these sorts of roles cannot be accurately summed up with numbers.\n\nHere are the crucial toolkit words – and these words are a great hammer and anvil to crack so many things apart: qualitative and quantitative.\n\nManagement by measurement is quantitative. It is accountancy played with people. It fits neatly with the MBA approach to business.\n\nManagement by attention, involvement and open dialogue is qualitative. It understands and then secures consensus. It doesn’t fit anything neatly.\n\nWorking with people’s qualities isn’t neat, but it <em>is </em>where value comes from in the service sector.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17606,17843,1,'Corporatese to English','2021-05-18 04:13:08','2021-05-18 04:13:08','24ce1b9b-fb48-4594-86b3-35133227dba7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Our business, a prominent leading boutique South East Queensland digital, media, full service and mixed creative agency whose track record puts forth successes and achievement, is New Word Order.\n\nWe have built our business on a sensed customer <strong><span>need</span></strong> to elucidate and provide services and solutions from depth-wise passions toward maximizing, engaging and touching base with expert decision-makers and leading experts across our metropolitan networks and even internationally.\n\nThese <strong><span>help</span></strong>ing, leading and connective skills are what we’d offer to any of our thousands of potentials – inclusive of and <strong><span>with</span></strong> regard to prospectives across the Brisbane and Queensland and Australasian <strong><span>business</span></strong> regionality. Therefore, does contacting New Word Order makes a case for your foremost responsibility toward your strategy regarding your business <strong><span>media?</span></strong>\n\nTaking this as a call to revolutionising content, <strong><span>we’d</span></strong> arrange to respond to results-based briefing documentation in solutionised offerings right through to customisable tailored service solutions, meaning the customers is always directly involved within the provision of every consultative gathering of resources, attaining full and effective impacts.\n\nSynergising professionally written, artfully designed and productionised media communiqués aligns with our <strong><span>love</span></strong>ly, ever-broadening, and exceptionally cultivated, understanding regarding <strong><span>to</span></strong> every comprehensive aspect within messaging strategies and best practice.\n\nAiding and multiplying the efficacy to <strong><span>give</span></strong> pursuit-led and driven engagement regarding consideration to <strong><span>you</span></strong> on our in-house specialities, strength and market-leading is an outstand.\n\nAttaining <strong><span>a</span></strong> results-based outcome <strong><span>hand</span></strong>-in-hand with dominant-paradigm appropriation and knowledge guarantees absolute marketing and communicated outcomes.\n\nOr, more simply:\n\n<a href=\"http://www.newwordorder.com.au\"><strong><span>Need help with business media? We’d love to give you a hand.</span></strong></a>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17607,17844,1,'How to read the media','2021-05-18 04:13:41','2021-05-18 04:13:41','94d2fec6-b16e-4a29-95d0-934af744aa3a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'With so much sensationalist news out there competing with valid journalism for your attention – and often winning – being able to tell the exploitative from the illuminative is a valuable skill.\n\n<strong> </strong>\n\nAt the moment, the ideal of an informed public is suffering in something of a perfect news storm.\n\nThe interdependent weather fronts colliding are the 24-hour news cycle, Google’s diversity of sources, a global panic culture and political coverage that paints one side as uniformly outrageous and the other as cringingly ineffective: Abbott vs. Gillard, Newman vs. Palaszczuk, Romney vs. Obama.\n\nNews companies have found their new news audiences are always switched on, always hungry and, through Google, able to choose facts to suit their preceding opinions.\n\nSo used to being shocked, so prepared for it, the audience is anxiously tensed to leap on the tawdry or gory or disastrous.\n\nHeadlines such as “Australia actually unpopular destination for refugees” don’t sell.*\n\nPeople crave certainty in uncertain times. And there’s profit in that. At its worst, that led to the goings-on at News in the UK, but in its garden-variety form it has led news devolving from knowledge, analysis and consideration to information, opinion and soundbites.\n\nOr, more often in the case of financial and business news, an addiction to data (which sits one rung of below information, and two below knowledge) and whichever statistic is most alarming at that hour.\n\nBut now, a caveat before we unload on journalism: largely speaking, journalists do their best and care passionately about doing what they do and about doing it well and accurately. But, as every business knows, where there is passion there is overwork. And news is business.\n\nThus, these days reading news is, more than ever, about reading between the lines.\n\nHere’s how:\n\n<strong> </strong>\n\n<strong>Experts and gurus</strong>\n\nIn general there are three ways journalists establish the veracity of their stories they appeal to your mind, your heart or your respect for someone’s reputation.\n\nIt’s roughly the same idea as academic referencing in research, but it is perverted by placing the angle before the evidence. A quick way to clock a true expert is to research their credentials.\n\nLook for markers of success and that they practice what they preach. Would you go to a financial planner who was broke? If a story really gets you thinking, it worth doing some digging into who is quoted.\n\n<strong> </strong>\n\n<strong>Bleeds it leads</strong>\n\nOne of the oldest sayings in journalism is ‘if it bleeds it leads’: essentially, bad news sells. These days news services are struggling to find a business model that works when so much content is free online.\n\nMany simply try to drive maximum traffic through their sites. Shock tactics and so-called beat-ups are one way of grabbing attention.\n\nMost of the time, bad news is not nearly so bad. For example, remember the hullabaloo that preceded the activation of the Large Hadron Collider?\n\n<strong> </strong>\n\n<strong>Chinese whispers</strong>\n\nDo you hear what was said or what you want to hear? There is no way to avoid it, communication misfires almost constantly.\n\nA speaker can think one thing but accidentally say another, the listener can misunderstand what they say, the note taker can make a mistake, the tape recorder can pick up the sound of papers rustling at a crucial time. And that’s just communication across one link of the chain from brain-to-mouth, mouth-to-ear, ear-to-brain, brain-to-hand, pen-to-paper. Multiply these each time the information passes to the next actor in the sequence – including journalist, editor, proof reader, sub-editor and printer – and it is a wonder anything is even largely accurate.\n\n<strong>Damn statistics</strong>\n\n‘Lies, damn lies and statistics’ is true!\n\nStats are compressions of mathematical data into pieces of information. Compression always loses something. And there are big loopholes through which data can be pushed to get the result you like.\n\nFor example, if a study on income has a sample of 1000 people of whom 999 earn $1 a year and one Clive Rinehart who earns $1 billion a year, then the average wage – mathematically speaking – is just over $1 million. Prosperity for all!\n\nStats, facts and figures have their place. Generally, that place is not the centre.\n\n<strong>Agenda and bias</strong>\n\nBack in the Obama-McCain race there was 25 seconds that beautifully demonstrated media bias. You can watch it <a href=\"http://www.youtube.com/watch?v=KTkqosRiyYo\">here</a>.\n\nIf you don’t want to watch, this is what happens: the reporter asks a group of diners if they are going to vote for McCain – no one puts their hand up (one couple fights about it); then he asks who is going to vote for Obama – everyone puts their hand up. Then he turns to the camera and says, “See, it’s split.”\n\nAustralian mainstream media doesn’t seem embrace such gasp-inducing chutzpah, but there are definite leans to many of our outlets. Keep an eye out for them.\n\n<strong>Simple and simplistic</strong>\n\nEdward De Bono – regardless of what you think of him – wrote something useful about the difference between simple and simplistic.\n\n“If you do not seek to understand a situation or process, your efforts will be ‘simplistic’ rather than simple. Simplicity before understanding is worthless.”\n\nTime poor generalist journalists often never get a true and deep understanding what they are writing about. (Dedicated subject-matter journos, such as Laurie Oakes, absolutely understand what they are talking about). The average newshound just has to get the story down on paper, compressed by time, and move to the next thing.\n\nThey simply lack the time – and very often the inclination – to pore over details. Confronted with 4000 words of research for a 500-word space they prune things off. Often that simplification ends up simplistic and vital, subtle accuracies are accidentally lost.\n\n<strong>Questioning headlines?</strong>\n\nMy last point is taken verbatim from journalist <a href=\"http://en.wikipedia.org/wiki/Andrew_Marr\">Andrew Marr</a> and his book <em>My Trade</em> because it can’t really be said any better.\n\n“If the headline asks a question, try answering ‘no’. “Is This the True Face of Britain’s Young?” (Sensible reader: No.) “Have We Found the Cure for AIDS?” (No; or you wouldn\'t have put the question mark in.) “Does This Map Provide the Key for Peace?” (Probably not.) A headline with a question mark at the end means, in the vast majority of cases, that the story is tendentious or over-sold.\n\n“It is often a scare story, or an attempt to elevate some run-of-the-mill piece of reporting into a national controversy and, preferably, a national panic.”\n\n<strong>What it all means</strong>\n\nJournalism is a tricky trade. The tricks cut both ways: you can foist them upon the audience or you can be caught out by them.\n\nAs long as attention spans continue to shorten – or as long as pandering to short attention spans makes more money – news is only going to get ‘trickier’ – in both senses of the word.\n\n*According to 2011 research form the UN, Australia ranks as the 46th most popular destination for asylum seekers.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17608,17845,1,'Common sense isn’t common','2021-05-18 04:14:19','2021-05-18 04:14:19','1de32ec1-7636-4422-871e-1b99b1f53f67',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A great deal of being successful in business is being practical, prepared and dedicated. Seems like common sense.\n\nYou could almost say ‘never put off till tomorrow what you can do today’.\n\nBut things aren’t ever that simple.\n\nWhile old sayings knock around forever, quite often all they do is put a situation into a little box so it stops nagging on our limited attention. In business, however, those nags – technically known as ‘thought-terminating clichés’ – often desperately need to be heeded.\n\nIn my work this week, I’ve seen what happens when an otherwise impressive company becomes blinded by its own clichés. In this case, it’s made senior management myopic, staff stifled, and the owners so consumed by their own narrative they’re unwilling to take responsibility for their failures. It’s not pretty, and the effects are wide-ranging.\n\nSo, how can you tell if you’re thinking clearly or caught up in your own clichés? For one, consider the terrifying thing about common clichés: pretty much all of them have an equally popular contradictory saying. Chances are the ones you favour in your business do, too.\n\n<em>Look before you leap … He who hesitates is lost.</em>\n\n<em>If at first you don\'t succeed, try, try again … Don\'t beat your head against a brick wall.</em>\n\n<em>Absence makes the heart grow fonder … Out of sight, out of mind.</em>\n\n<em>Haste makes waste … Time waits for no man.</em>\n\n<em>You\'re never too old to learn … You can\'t teach an old dog new tricks.</em>\n\n<em>Do unto others as you would have others do unto you … Nice guys finish last.</em>\n\nReal common sense comes from combining logic, understanding and intuition. Most importantly, in a business sense, it comes from owners and managers operating with honesty, integrity and a good dose of self-awareness.\n\nSo while the problem you’re tackling in your business might well be better solved by putting your brain in gear, nose to the grindstone, shoulder to the wheel and keeping your eyes peeled – chances are that what you really need is the guts to be brutally honest with yourself.\n\nIt begs the question: What are the ways you use common language to brush over problems in your business? Are there common catchphrases or clichés buffering you from a dose of reality?\n\nHere are some examples:\n\n<em>That’s not the way we do things.</em>\n\n<em> It’s not my fault.</em>\n\n<em>That customer’s an idiot.</em>\n\n<em>It’s my way or the highway.</em>\n\n<em>The buck stops with me.</em>\n\nIf you stopped to consider the situation and the automatic response within your business, I wonder if there’d be a nugget of genuine insight there that’s being hidden by a cliché? An opportunity to improve, rather than deny?\n\nIt’s worth considering. After all, it’s better to be safe than sorry.\n\n<em>This article first appeared in CCIQ’s Inform. We create, research and write this monthly e-zine, which goes out to businesses across Queensland.</em>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17609,17846,1,'State your client’s case','2021-05-18 04:14:57','2021-05-18 04:14:57','9939993d-43cf-467a-88c4-69b30743c0c0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'We all know how much easier it is to see the path if someone else has cleared it for us first. Your clients and potential clients are no different. Comparing can help them comprehend the value to their own business.\n\nThat’s the value of a case study.\n\nThe trick is producing an interesting, well-written, balanced story that makes audiences believe and want to read it.\n\nSo how do you put together a great case study?\n\nFirst, you need a happy (and preferably interesting) client who agrees to let you tell their story.\n\nNext you need to listen to their story. It’s not good enough that you know where your product and services sit in their business. That’s not the story, that’s your marketing copy.\n\nStep away from your own business perspective for a moment and think about your clients’.\n<ul>\n 	<li> What are they trying to achieve as a business?</li>\n 	<li>What specifically were they trying to achieve when they implemented your product or service?</li>\n 	<li>What was the situation or status quo prior to implementing your product or service?</li>\n 	<li>How did (or do) they find the process?</li>\n 	<li>Did your service meet or exceed their expectations?</li>\n 	<li>Were there any hiccups or learning experiences that can be included? (We figure if you’ve chosen this story it’s a pretty happy one. But there’s nothing wrong with including an honest teething problem, especially one that has a happy ending. If you addressed and resolved the issue quickly, then it’s a positive reflection on your business).</li>\n 	<li>What was the final outcome?</li>\n 	<li>Can you put a dollar or other specific value figure on the outcome?</li>\n</ul>\nYou need detail to paint a picture, but don’t get bogged down by it. Keep it sharp, informative and interesting to the audience, and make sure your tone suits them too. Include constant subtle reminders of your product or service\'s involvement in the success, but avoid making it sound like advertorial.\n\nGetting it right is worth the effort. At New Word Order, we’ve been producing case studies for client web sites, brochures, presentations, publications and other collateral for over 9 years. We get the brief right, we know what questions to ask and we know how to conduct a phone interview. Because we do them every day.\n\nIf your product or service adds value, a great client case study is going to be the most effective sales tools you ever invested in.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17610,17847,1,'Be heard across vertical markets and sectors','2021-05-18 04:15:29','2021-05-18 04:15:29','923d3691-9cfd-4697-b2e9-79a305c5b9a9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Everyone wants a product or service that meets their needs. We’re time-poor, so that means we want to work with businesses that get us, that know what we do and can service us accordingly.\n\nBusinesses with specialised, vertically oriented products have been marketing this strength for years.\n\nSo how do you capitalise if your product isn’t niche-market specific?\n\nI’m not about to tell you to start touting your product as market specific or specialised if it’s not. But if clients from a particular industry sector are benefiting from your product or service, why not tell other potential, similar clients? It’s much easier to get an audience to listen if you’re speaking directly to them.\n\nCustomising your message can build confidence in your service and help you to build market share.\n\nChoose one or two major industry sectors you service, and then ask yourself (or better still, ask them) a few questions.\n\n<em>How do they use your product or service? </em>\n\n<em>What specific business benefit are they getting when they use it? </em>\n\n<em>What staff within the organisation use it the most?</em>\n\nArmed with that knowledge, you can produce messages and communications collateral that directly engages the audience.\n\nIt doesn’t have to be complicated. You don’t have to build a whole new campaign for every industry you service. Your brand and product remains consistent, but the way you structure your message changes.\n\nThere’s no better way to show potential clients how much you appreciate their specific needs.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17613,17850,1,'Family and Child Connect','2021-05-25 06:14:02','2021-05-25 06:14:02','128e63ca-b613-44e5-ac5e-43ce2d8185cb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17614,17851,1,'Government','2021-05-25 06:16:19','2021-05-25 06:16:19','5c689f52-1448-4a04-b933-dce4d2d43f03',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17618,17855,1,'Urban Utilities','2021-05-26 01:35:56','2021-05-26 01:35:56','85d38e7f-6486-4a2f-b1d2-f206bb603604',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17620,17857,1,'Brisbane North PHN','2021-05-26 01:44:01','2021-05-26 01:44:01','137fc592-ee68-49bf-8263-2d9b10907a26',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17625,17862,1,'Central Queensland, Wide Bay and Sunshine Coast PHN','2021-05-26 02:12:21','2021-05-26 02:12:21','41dbdedd-cb0f-418e-bfe7-651db0b2c0a3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17627,17864,1,'AMG Super','2021-05-26 02:16:07','2021-05-26 02:16:07','3a923b3b-513e-4a9c-9877-70c99255c742',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17629,17866,1,'Mosaic Chartered Accountants','2021-05-26 02:17:58','2021-05-26 02:17:58','086f201a-6106-48f6-8757-678e7577f126',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17631,17868,1,'Tritium','2021-05-26 03:26:45','2021-05-26 03:26:45','7497f706-1811-44ba-b0f1-cb554b2259ff',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17635,17872,1,'Queensland Mental Health Commission','2021-05-26 03:44:07','2021-05-26 03:44:07','3d03ffd8-f1a7-4265-b0bb-5e3b7d7b537c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17638,17875,1,NULL,'2021-05-31 07:10:29','2023-03-06 02:48:59','399a30eb-7d7c-410f-9024-de1f0a3dc789',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Head of design',NULL,NULL,NULL,'#### As head of design, Andrew leads our studio. \n\nIn his 18 years of design experience, he’s built many brands, campaigns and most importantly long-standing relationships with clients. Andrew believes in finding the right creative solution for any design challenge at hand, but brand reputation is where his true passion lies. He gets immense satisfaction from clients embodying their brand and seeing how successful it makes them. From a billboard or a bus driving past, to a pre-roll on YouTube and ad in the cinema before a movie—seeing and feeling your work in print and the real world is one of the best parts of being a creative.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'https://www.linkedin.com/in/andrew--mcguckin/',NULL,NULL,NULL,NULL,'blue',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17639,17881,1,NULL,'2021-05-31 07:14:26','2023-03-09 04:28:33','27624077-dfd8-4f70-90f5-ea406b2e5600',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Account manager',NULL,NULL,NULL,'#### Rebecca’s working experience includes living in the UK for 13 years. \n\nWorking for both global and independent agencies managing packaging, design and brand consultancy projects for global brands such as Shell, Wrigley, Cadbury and Tesco—to name just a few—has given Rebecca insights and experiences across a wide range of market categories and cultures.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'https://www.linkedin.com/in/rebecca-holman-a327227/',NULL,NULL,NULL,NULL,'red',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17640,17887,1,NULL,'2021-05-31 07:17:11','2023-04-06 04:54:21','7cce876d-d65b-4e0d-ac41-d94c340c3872',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Junior copywriter + production coordinator',NULL,NULL,NULL,'#### Bree is a balance of organised type A and chaotic creative. \n\nShe loves projects down to the small details, taking care of the little parts so that our team can do what it does best. Bree’s been a writer since the first time she picked up a pencil and she loves expressing what our clients can’t find the words to say. She studied public relations at QUT but New Word Order is where she fell in love with marketing.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'https://www.linkedin.com/in/bree-leitch-01a6311a4/',NULL,NULL,NULL,NULL,'red',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17641,17893,1,NULL,'2021-05-31 07:20:10','2023-03-09 04:39:16','6451968e-ef32-493a-a927-12a8e2c896f5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Chief operating officer',NULL,NULL,NULL,'#### Bruce’s passion for creating and enabling exceptional teams has taken him around the world, across public and private sectors. \n\nHis work life has seen him honing his business management and communication skills in industries as varied as information technology, media, communications, construction and even a comedy cafe.  Bruce makes sure our people have what they need to transform our clients’ project dreams into reality.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'https://www.linkedin.com/in/bruceconnell/',NULL,NULL,NULL,NULL,'blue',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17642,17899,1,NULL,'2021-06-01 06:34:23','2023-03-09 04:28:28','87d7b79f-419e-499d-bd3e-10d45c633bad',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Production manager',NULL,NULL,NULL,'#### Jo comes with a wealth of experience via London and Sydney. \n\nShe initially started out as a creative in the design world before transitioning into client services and studio management. Jo has worked across multiple industries including youth and education, banking, arts, not-for-profit and market research. She understands every side of the business, which enables her to know where every project should be and keep the wheels turning.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'https://www.linkedin.com/in/jo-penney-06328518/',NULL,NULL,NULL,NULL,'green',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17644,17921,1,NULL,'2021-06-01 06:59:14','2023-03-09 04:28:32','6430909c-6e39-450b-8842-d071ed5db8d5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Bookkeeper',NULL,NULL,NULL,'#### Kerry is our numbers genius.\n\nMany people think bookkeeping is pretty boring. And they’re not wrong. We’re lucky to have Kerry because this is where she shines and how her brain is wired. She loves getting her hands dirty with processes, keeping things in balance and always looking for better ways of doing things. Kerry is as experienced as they get for finance in the creative industries—she’s worked for graphic designers, radio stations, marketing agencies, touring theatre companies and more.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'green',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17652,17934,1,NULL,'2021-06-01 07:03:46','2023-03-09 04:28:29','1a1b72b4-a3e0-48b6-be56-708355b5d07b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Senior designer + illustrator',NULL,NULL,NULL,'#### Kimberley graduated from Design College Australia in 2015 with an Advanced Diploma in Visual Communication. \n\nSince then she’s worked for both agencies and large corporates, and has been a key part of multi-national rebrands. She loves the branding process and creating something with which businesses whole-heartedly identify. But her main passion lies with illustration and storyboarding animated videos, where she can present ideas in a way that truly connects with people. In her spare time, she runs a small business sewing leather handbags and accessories, which she stocks at select stores around Brisbane and the Gold Coast.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'https://www.linkedin.com/in/kimberley-schieren-a57b3aa6/',NULL,NULL,NULL,NULL,'green',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17654,17941,1,NULL,'2021-06-01 07:07:28','2023-03-09 04:28:33','5b392f7b-72b7-43ba-ab3a-eab3d5d2634d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Senior copywriter',NULL,NULL,NULL,'#### Liam has often been called the somewhat paradoxical term of a pragmatic creative. \n\nCrafting words and conceptualising new ideas and strategies remains his passion, but ensuring everything he works on generates a positive impact for the client is what drives him. His experience in large multinational advertising agencies, along with years in independent agencies, has given him a broad perspective of what actually works in the dark arts of advertising and marketing. Deep in a storage box somewhere is a piece of paper saying he holds a Bachelor of Business-Communications (Majoring in Advertising).',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'red',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17662,17954,1,NULL,'2021-06-01 07:09:17','2023-03-09 04:28:45','85094036-ea72-4a83-98b0-9703360f09fa',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Head of strategy and creative',NULL,NULL,NULL,'#### Scott is a partner, creative director and co-head of strategy. \n\nHe is a creative, writer, strategist, facilitator, producer, speaker and podcaster. He is driven by the power of human decision making across personal, professional, commercial and organisational spheres and the power of evidence to inform strategy that achieves change, either solving a problem or unlocking potential.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'https://www.linkedin.com/in/scottoxford/',NULL,NULL,NULL,NULL,'red',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17664,17956,1,NULL,'2021-06-01 07:09:51','2023-03-09 04:28:36','ff4d6048-2aab-49c9-babc-5fb1ebf102d6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Founding partner, CEO',NULL,NULL,NULL,'#### Our founder and fearless leader is a communication strategist and content manager for many clients in the private, public and not-for-profit sectors. \n\nSuzanne works at both strategic and tactical levels within organisations, developing strategic messaging with leadership and then supporting internal marketing and communications teams to understand and express strategic change. Tertiary qualifications in journalism and copywriting preceded 10 years of reporting and editing for News Limited. Today, after 20+ years at the helm of New Word Order and managing creative teams, her areas of professional expertise reflect every area of corporate marketing communications.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'https://www.linkedin.com/in/suzanne-oxford/',NULL,NULL,NULL,NULL,'green',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17666,17958,1,NULL,'2021-06-01 07:14:11','2021-06-01 07:14:11','177e019b-5dab-46d5-a96c-7ae2add1cda5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Executive assistant',NULL,NULL,NULL,'Lynn has been working as an EA/PA for 25+ years and spanning four countries. She\'s had the honour of working with some remarkable CEOs, MDs and Chairs, across a diverse range of industries. The standouts in her career are the people she\'s met and worked, and some of the exciting projects she has involved with and the things she has learned—and is still learning.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17667,17964,1,'Strategy','2021-06-01 07:14:22','2021-06-01 07:14:22','a88bf62b-6cd8-4d86-9e0d-12f61b39ff83',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17668,17965,1,'Brand','2021-06-01 07:14:29','2021-06-01 07:14:29','511cdcac-e814-4025-95ef-a844ee47d450',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17669,17966,1,'Campaign','2021-06-01 07:14:34','2021-06-01 07:14:34','32a00757-a57f-47fe-96aa-b0f1a0a703d3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17670,17967,1,'Behaviour change','2021-06-01 07:14:41','2021-06-01 07:14:41','23b6ba59-54f9-4613-b2fd-18f9126d751b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17671,17968,1,'Engagement','2021-06-01 07:14:46','2021-06-01 07:14:46','39f01034-5d04-47a3-8fe2-3420917f4dcd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17672,17969,1,'Video','2021-06-01 07:14:51','2021-06-01 07:14:51','77093518-62f4-4308-8a63-8de1f57a5f1c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17673,17970,1,'Digital','2021-06-01 07:14:56','2021-06-01 07:14:56','3d1c7884-7230-477f-8d12-bdf99405fb3f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17674,17971,1,'Content','2021-06-01 07:15:01','2021-06-01 07:15:01','3b19038c-885e-4e50-ab7b-c46b79d797f2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17675,17977,1,'The big reveal','2021-06-01 07:20:12','2021-06-01 07:20:12','fc588c23-964c-4b16-a691-ec86fb69d6f2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'It’s all about the reveal, especially for a brand that reveals truth as their core business. Revelian uncovers the hidden, delves inside and goes beneath the surface to reveal the truth inside people, for businesses and organisations wanting to hire people well, and utilise them well',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17676,17990,1,NULL,'2021-06-02 04:09:43','2021-11-15 01:17:36','c5dc0268-1f46-4a7f-aa97-73ac558928ce',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17677,17996,1,NULL,'2021-06-02 23:43:43','2023-03-09 04:28:37','a4a1fd32-9639-444c-bb80-e0515dddafe5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Senior account manager',NULL,NULL,NULL,'#### Tim brings 15 years of expertise to NWO, ranging from media suppliers to full-service agencies like us. \n\nHis experience has taken him deep and wide in almost every sector including retail, not-for-profit, automotive, the arts, banking, insurance, and local and state governments. Tim isn’t just a yes man—he builds strong relationships with his clients and works with them to drive great outcomes.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'https://www.linkedin.com/in/timkho/',NULL,NULL,NULL,NULL,'green',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17679,18003,1,'Domestic and family violence awareness campaign','2021-06-03 05:19:19','2021-06-03 05:19:19','75e7f29d-27ce-400a-865a-ddbfb71fc4ff',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\n\nEveryone deserves to feel safe. Domestic and family violence is never acceptable. Help and support are available.',NULL,NULL,'What do you do when home isn\'t safe',NULL,'* research\n* campaign strategy\n* concept development\n* key messages\n* custom illustration\n* scriptwriting\n* storyboards\n* animation\n* voice over and sound design\n* social media videos\n* radio ads\n* programmatic ads\n* digital banners','Produced during the height of COVID-19 in 2020 when our team was working remotely, this campaign is a testament to our skill and processes.\n\nDFV can take many forms, but it leaves people feeling isolated, scared and out of control. Our campaign builds awareness of what DFV can feel like and encourages anyone affected to reach out for help.','To slow the spread of COVID-19, people were spending more time at home. But for some, home isn\'t the safe place it should be. The Queensland Government commissioned us to develop a campaign to build awareness of domestic and family violence and the support available.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17681,18021,1,'Domestic and family violence awareness campaign','2021-06-03 05:22:27','2021-06-03 05:22:27','d4e27f93-3f6a-4c84-a2db-bfd5fc5950a1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\n\nEveryone deserves to feel safe. Domestic and family violence is never acceptable. Help and support are available.',NULL,NULL,'What do you do when home isn\'t safe',NULL,'* research\n* campaign strategy\n* concept development\n* key messages\n* custom illustration\n* scriptwriting\n* storyboards\n* animation\n* voice over and sound design\n* social media videos\n* radio ads\n* programmatic ads\n* digital banners','Produced during the height of COVID-19 in 2020 when our team was working remotely, this campaign is a testament to our skill and processes.\n\nDFV can take many forms, but it leaves people feeling isolated, scared and out of control. Our campaign builds awareness of what DFV can feel like and encourages anyone affected to reach out for help.','To slow the spread of COVID-19, people were spending more time at home. But for some, home isn\'t the safe place it should be. The Queensland Government commissioned us to develop a campaign to build awareness of domestic and family violence and the support available.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17682,18027,1,'Domestic and family violence awareness campaign','2021-06-03 05:27:17','2021-06-03 05:27:17','545b63dc-4015-4628-83a9-ef6c8f054d04',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\n\nEveryone deserves to feel safe. Domestic and family violence is never acceptable. Help and support are available.',NULL,NULL,'What do you do when home isn\'t safe',NULL,'* research\n* campaign strategy\n* concept development\n* key messages\n* custom illustration\n* scriptwriting\n* storyboards\n* animation\n* voice over and sound design\n* social media videos\n* radio ads\n* programmatic ads\n* digital banners','Produced during the height of COVID-19 in 2020 when our team was working remotely, this campaign is a testament to our skill and processes.\n\nDFV can take many forms, but it leaves people feeling isolated, scared and out of control. Our campaign builds awareness of what DFV can feel like and encourages anyone affected to reach out for help.','To slow the spread of COVID-19, people were spending more time at home. But for some, home isn\'t the safe place it should be. The Queensland Government commissioned us to develop a campaign to build awareness of domestic and family violence and the support available.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17683,18033,1,'research','2021-06-03 05:55:30','2021-06-03 05:55:30','ab3a8e04-15ff-4e82-a13e-f1e34b8ec9d2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17684,18034,1,'Domestic and family violence awareness campaign','2021-06-03 05:55:32','2021-06-03 05:55:32','5c03a0cb-a500-4c1a-980f-b8b315e4f3f3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What do you do when home isn\'t safe',NULL,'* research\n* campaign strategy\n* concept development\n* key messages\n* custom illustration\n* scriptwriting\n* storyboards\n* animation\n* voice over and sound design\n* social media videos\n* radio ads\n* programmatic ads\n* digital banners','Produced during the height of COVID-19 in 2020 when our team was working remotely, this campaign is a testament to our skill and processes.\n\nDFV can take many forms, but it leaves people feeling isolated, scared and out of control. Our campaign builds awareness of what DFV can feel like and encourages anyone affected to reach out for help.','To slow the spread of COVID-19, people were spending more time at home. But for some, home isn\'t the safe place it should be. The Queensland Government commissioned us to develop a campaign to build awareness of domestic and family violence and the support available.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17685,18040,1,'campaign strategy','2021-06-03 05:55:44','2021-06-03 05:55:44','70f62ced-d83b-4395-b18e-5581b5a4d985',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17686,18041,1,'concept development','2021-06-03 05:55:51','2021-06-03 05:55:51','11dfa0fd-d9f2-470b-ac0b-bf46664e8109',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17687,18042,1,'key messages','2021-06-03 05:55:59','2021-06-03 05:55:59','b57b3809-d842-4f01-b9f1-abf36729cb8a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17688,18043,1,'custom illustration','2021-06-03 05:56:05','2021-06-03 05:56:05','3ef1e3fb-cfea-4671-98df-aa3332fd90a2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17689,18044,1,'scriptwriting','2021-06-03 05:56:11','2021-06-03 05:56:11','e5ba19b8-0b57-4b02-996c-cf498c2d5039',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17690,18045,1,'storyboards','2021-06-03 05:56:17','2021-06-03 05:56:17','10f606ce-4426-4506-84d8-7715feb356ea',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17691,18046,1,'animation','2021-06-03 05:56:23','2021-06-03 05:56:23','6c96895f-0f21-4cbd-9bdf-7f6e5a4a90a5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17692,18047,1,'voice over and sound design','2021-06-03 05:56:28','2021-06-03 05:56:28','f4717a6e-812f-4e90-80bd-7028c04b36a7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17693,18048,1,'social media videos','2021-06-03 05:56:33','2021-06-03 05:56:33','7def6693-c3d2-43d7-8ae3-67093ac88fef',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17694,18049,1,'radiprogrammatic adso ads','2021-06-03 05:56:41','2021-06-03 05:56:41','3e5a9ab8-8916-49b6-b405-ab6f87a76b4b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17695,18050,1,'digital banners','2021-06-03 05:56:48','2021-06-03 05:56:48','83b8a51c-496f-413f-9824-d6d750a14bda',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17696,18051,1,'Domestic and family violence awareness campaign','2021-06-03 05:56:53','2021-06-03 05:56:53','22fcb20e-f344-4ad2-a8d5-84d241b6f536',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What do you do when home isn\'t safe',NULL,NULL,'Produced during the height of COVID-19 in 2020 when our team was working remotely, this campaign is a testament to our skill and processes.\n\nDFV can take many forms, but it leaves people feeling isolated, scared and out of control. Our campaign builds awareness of what DFV can feel like and encourages anyone affected to reach out for help.','To slow the spread of COVID-19, people were spending more time at home. But for some, home isn\'t the safe place it should be. The Queensland Government commissioned us to develop a campaign to build awareness of domestic and family violence and the support available.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17697,18057,1,'Government','2021-06-03 05:58:40','2021-06-03 05:58:40','e348b735-720b-4d59-95d5-5127591128a4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17699,18071,1,'Domestic and family violence awareness campaign','2021-06-03 06:11:01','2021-06-03 06:11:01','01886286-11c8-40e0-83ba-c1b24bc9f84a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What do you do when home isn\'t safe',NULL,NULL,'Produced during the height of COVID-19 in 2020 when our team was working remotely, this campaign is a testament to our skill and processes.\n\nDFV can take many forms, but it leaves people feeling isolated, scared and out of control. Our campaign builds awareness of what DFV can feel like and encourages anyone affected to reach out for help.','To slow the spread of COVID-19, people were spending more time at home. But for some, home isn\'t the safe place it should be. The Queensland Government commissioned us to develop a campaign to build awareness of domestic and family violence and the support available.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17700,18077,1,'DFV Campaign','2021-06-03 06:12:30','2021-06-03 06:12:30','e53cd633-ea29-4628-ae1f-8553c1c33f1a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What do you do when home isn\'t safe',NULL,NULL,'Produced during the height of COVID-19 in 2020 when our team was working remotely, this campaign is a testament to our skill and processes.\n\nDFV can take many forms, but it leaves people feeling isolated, scared and out of control. Our campaign builds awareness of what DFV can feel like and encourages anyone affected to reach out for help.','To slow the spread of COVID-19, people were spending more time at home. But for some, home isn\'t the safe place it should be. The Queensland Government commissioned us to develop a campaign to build awareness of domestic and family violence and the support available.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17702,18097,1,'DFV Campaign','2021-06-03 06:13:45','2021-06-03 06:13:45','50c51946-699b-4a62-a215-e8bd0f6c5daa',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What do you do when home isn\'t safe',NULL,NULL,'Produced during the height of COVID-19 in 2020 when our team was working remotely, this campaign is a testament to our skill and processes.\n\nDFV can take many forms, but it leaves people feeling isolated, scared and out of control. Our campaign builds awareness of what DFV can feel like and encourages anyone affected to reach out for help.','To slow the spread of COVID-19, people were spending more time at home. But for some, home isn\'t the safe place it should be. The Queensland Government commissioned us to develop a campaign to build awareness of domestic and family violence and the support available.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17703,18104,1,'copywriting','2021-06-03 06:15:07','2021-06-03 06:15:07','8e27212b-9f84-4f86-a21d-07855e44f933',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17704,18105,1,'collateral design','2021-06-03 06:15:25','2021-06-03 06:15:25','32663cc0-1f74-43d3-b7cc-bbdcea9dd535',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17705,18106,1,'merchandise design','2021-06-03 06:15:35','2021-06-03 06:15:35','36c3230f-0d38-4897-8be9-b69b96db2cc8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17706,18107,1,'exhibition design','2021-06-03 06:15:42','2021-06-03 06:15:42','ae6c2468-ee0f-4fc2-a58c-d6e00b9ea08c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17707,18108,1,'game development','2021-06-03 06:15:49','2021-06-03 06:15:49','57560fae-a13e-4684-a733-66329d7b3139',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17708,18109,1,'What\'s a No. 3?','2021-06-03 06:15:55','2022-08-08 06:46:50','336bb978-7a3f-4067-af24-31547f441ea4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a No. 3? Anything that shouldn\'t go down the loo.',NULL,NULL,'The playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way. We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UMqU1ejtuR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YLmNoEn3SV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Water and waste treatment are essential services and flushing the wrong items down the toilet costs Queensland Urban Utilities $200 million every year.\\n\\nUrban Utilities asked us to think of an original, creative campaign idea that would resonate with Queensland families. Our solution was the No. 3 campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FITIFbeFNO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47723\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lKKKRlcirp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"So, what\'s a No. 3? It\'s anything that shouldn’t go down the loo. Talking about our toilet habits is never comfortable. To navigate our way around the taboo topic, our creative team used humour to influence the bright, quirky look and feel of the entire campaign.\\n\\nThe playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-97JqWmRp6Z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/325104551\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rwksXdZztM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47725\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-szxmUd2L8D\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Result\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign reached 29,790 people in its first month, and we quickly saw signs of behaviour change. \\n\\nAccording to independent market research, 50% of people will no longer flush wet wipes, 48% of people will no longer flush tampons, 47% will no longer flush condoms and 45% will no longer flush cotton buds as a result of seeing this campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xxFbGAqcFU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47726\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2exJaiRsw5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iQhxL9nSze\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"61829\"],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/635014768?h=d3d29c9d60&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"GAMETOILET_HD_sound.mp4\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"61830\"],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/635015208?h=4079228e62&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"VIDEOAD_2_HD_sound\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/635025685?h=b22d402bd4&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"QUU Ekka footage\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FFU7esnnDy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47727\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QpOS0cp79X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47734\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'What\'s a No. 3?','We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17709,18110,1,'No. 3 campaign','2021-06-03 06:15:55','2021-06-03 06:15:55','d7386442-e7eb-429c-8f5a-c04e0bfd971f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a No. 3? Anything that shouldn\'t go down the loo.',NULL,'* campaign strategy\n* concepts\n* key messages\n* copywriting\n* custom illustration\n* animation\n* collateral design\n* merchandise design\n* exhibition design\n* game development','The playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way. We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.','Water and waste treatment are essential services and flushing the wrong items down the toilet costs Queensland Urban Utilities $200 million every year. Urban Utilities asked us to think of an original, creative campaign idea that would resonate with Queensland families. Our solution was the No. 3 campaign.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17711,18112,1,'No. 3 campaign','2021-06-03 06:16:26','2021-06-03 06:16:26','e2bd894f-fa6e-4ca3-85f5-5b9480044322',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a No. 3? Anything that shouldn\'t go down the loo.',NULL,NULL,'The playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way. We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.','Water and waste treatment are essential services and flushing the wrong items down the toilet costs Queensland Urban Utilities $200 million every year. Urban Utilities asked us to think of an original, creative campaign idea that would resonate with Queensland families. Our solution was the No. 3 campaign.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17712,18113,1,'No. 3 campaign','2021-06-03 06:16:30','2021-06-03 06:16:30','113d6cff-04e9-429c-90de-47665d0d8969',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a No. 3? Anything that shouldn\'t go down the loo.',NULL,NULL,'The playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way. We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.','Water and waste treatment are essential services and flushing the wrong items down the toilet costs Queensland Urban Utilities $200 million every year. Urban Utilities asked us to think of an original, creative campaign idea that would resonate with Queensland families. Our solution was the No. 3 campaign.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17713,18114,1,'market research','2021-06-03 06:16:46','2021-06-03 06:16:46','8a0885a4-c56a-4fe6-873c-12f391f63f17',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17714,18115,1,'focus group facilitation','2021-06-03 06:16:54','2021-06-03 06:16:54','9327d8b5-1fa0-462c-a3a5-34d700e9e734',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17715,18116,1,'insights development','2021-06-03 06:17:01','2021-06-03 06:17:01','8aefcf24-d19c-4983-81f9-3f5c3d512c7b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17716,18117,1,'photography','2021-06-03 06:17:12','2021-06-03 06:17:12','0c41216b-bd9b-4505-be3d-b1d419e36e8a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17717,18118,1,'video production','2021-06-03 06:17:17','2021-06-03 06:17:17','24645945-62a7-4cb9-b6a8-59553d369bbe',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17718,18119,1,'videos for social media','2021-06-03 06:17:23','2021-06-03 06:17:23','33a3626a-c902-4623-b1d3-bacd0ab97f00',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17719,18120,1,'digital ads','2021-06-03 06:17:28','2021-06-03 06:17:28','c5a532f5-4248-4fff-b636-a079479e47b8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17720,18121,1,'website','2021-06-03 06:17:32','2021-06-03 06:17:32','1311d59b-e2e0-4f96-a2fd-705b97df2377',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17721,18122,1,'Reasons to stay','2021-06-03 06:17:38','2022-08-08 06:41:22','5dc25b10-9472-4a78-b57b-a9cf4682583b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Conversations save lives',NULL,NULL,'Our agency purpose—to make a meaningful difference to people’s lives—rings no truer than this campaign. Conversations can be lifesaving. The Reasons to Stay campaign drives this message to remind people to reach out and find their reasons to keep living.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Wuk6XROt8C\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19060\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-vjXnYnypEU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Suicide takes around eight Australians from us every day and it needs to stop.\\n\\nBrisbane North PHN commissioned us to join the fight against suicide and produce a powerful digital campaign, speaking to people at risk of suicide and to their friends and family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xEmYfpUPYn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"19064\"],\"videoCode\":\"<style>.embed-container { position: relative; 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Brisbane North PHN commissioned us to join the fight against suicide and produce a powerful digital campaign, speaking to people at risk of suicide and to their friends and family.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17723,18124,1,'Reasons to Stay','2021-06-03 06:17:42','2021-06-03 06:17:42','d40e7a8a-be3a-4874-92b6-86420e22bb0a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Helping to find reasons to stay',NULL,NULL,'The concept and campaign name of Reasons to Stay emerged from our conversations with people who have lived experience of suicide—both survivors and families of those who had passed away.','Suicide take around eight Australians from us every day and it needs to stop. Brisbane North PHN commissioned us to join the fight against suicide and produce a powerful digital campaign, speaking to people at risk of suicide and to their friends and family.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17724,18125,1,'social media management','2021-06-03 22:50:50','2021-06-03 22:50:50','9654b424-c793-48b7-a762-2b53d0932365',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17725,18126,1,'Medical Mums','2021-06-03 22:51:16','2022-08-08 06:39:23','25b7a3ea-3b8c-4217-a7cd-1ce748c3f239',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A long-term approach to behaviour change',NULL,NULL,'For the past six years we have been running behaviour change campaigns to encourage families to vaccinate their children. And in that time, we\'ve seen the positive impact.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ydM19JpsMi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45317\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pqYRaab2Y6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45318\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NUepHwOfhy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In 2015, market research and immunisation rates across Brisbane North PHN\'s catchment were showing the anti-vax movement was taking hold.\\n\\nWhile parents from lower socio-economic backgrounds were responding to the Australian Government’s ‘no jab, no pay’ rules, those not using daycare—including many from among the wealthier suburbs—were holding their ground.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5st3FTYzr4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45319\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QwUWkeN1w7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We determined from research that parents would respond to their GP’s opinion, and developed a behaviour change campaign to encourage conversations between parents and medical professionals around immunisation and overcome objections to it.\\n\\nWe harnessed the GP/medical voice and added extra credibility by finding medical professionals who were also parents.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQKB9uw8mS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45323\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PVmUcFRs5l\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Under the heading of Medical Mums, we found two GPs and one Indigenous health nurse to become the faces and voice of the campaign. Each discussed hot topics as well as the benefits of immunisation, drawing on their own beliefs and practices as parents as well as their medical training.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lt1sEFXPGo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/173565144?h=a059ec04b7&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/173565142?h=1a735c3207&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-elDM8mfUVq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"2016\",\"text\":\"Medical Mums was launched during Immunisation Week.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"2017\",\"text\":\"The creative was still fresh and effective for the target group, and we ran the campaign again.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"2018\",\"text\":\"We added Stuart, our honorary Medical Dad.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"2019\",\"text\":\"It was time to mix up the messaging and creative, so we developed a vaccination myth-busting video featuring illustration—a move away from the previous live-action ads.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"2020\",\"text\":\"With COVID-19, there was new vaccination messaging clutter to cut through. We encouraged our market to keep up to date with their routine vaccinations.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"2021\",\"text\":\"Funding was initially approved for five years. But our campaign has been so successful the PHN has been provided with funding for an additional year. We will launch a new iteration in the coming months.\"}}}}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-za95KkkRhY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45322\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9XsuejXAac\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We launched the campaign in Immunisation Week in 2016, and have revised it for relaunch every year since. Results showed immunisation levels increased after the campaign each year, and our has client received extensive positive feedback—including from the Queensland Minister for Health.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Medical Mums','For the past six years we have been running behaviour change campaigns to encourage families to vaccinate their children. And in that time, we\'ve seen the positive impact.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17726,18127,1,'Medical Mums','2021-06-03 22:51:16','2021-06-03 22:51:16','78533a27-ca02-497e-9959-215184728e09',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Medical Mums busting vaccination myths',NULL,NULL,'Our market research showed the people in our target market trust their GP\'s advice.','Market research in 2015 was showing the anti-vax movement was taking hold.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17727,18128,1,'Medical Mums','2021-06-03 22:51:20','2021-06-03 22:51:20','363fe7ee-e327-427c-b6e3-e9e45b73cf79',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Medical Mums busting vaccination myths',NULL,NULL,'Our market research showed the people in our target market trust their GP\'s advice.','Market research in 2015 was showing the anti-vax movement was taking hold.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17728,18129,1,'digital strategy','2021-06-03 22:51:45','2021-06-03 22:51:45','b40fd076-c45d-4200-be8a-c6932bd25625',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17729,18130,1,'website scoping','2021-06-03 22:51:51','2021-06-03 22:51:51','ccbb9fb1-9201-41e3-9008-fd2b2d668f25',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17730,18131,1,'content design','2021-06-03 22:51:56','2021-06-03 22:51:56','43922f2c-444d-4334-8901-8c3d4a6a13d9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17731,18132,1,'UX design','2021-06-03 22:52:04','2021-06-03 22:52:04','6d2d2416-f9fd-4a03-91e7-a848e2fcb9c1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17732,18133,1,'website development','2021-06-03 22:52:09','2021-06-03 22:52:09','9c666fe6-5d61-4546-86db-f5561aa9128a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17733,18134,1,'hosting','2021-06-03 22:52:41','2021-06-03 22:52:41','b64ec560-d0d0-49c3-a201-8db5835479ce',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17734,18135,1,'ongoing maintenance','2021-06-03 22:52:47','2021-06-03 22:52:47','346eb576-23e8-4681-b462-5db62eadd1f5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17738,18139,1,'Your Care Navigator','2021-06-03 23:01:25','2022-09-13 23:03:11','dcf0b53c-c9ea-4bdd-aa58-17153ce977bb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator',NULL,NULL,'Ageing can be overwhelming, especially with a dementia diagnosis. There are so many big life decisions to make, services to navigate and logistics to plan. Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support. Additionally, it’s a resource that helps healthcare professionals coordinate care for their patients and provide them with quality resources.','Brisbane North PHN needed a website developed for consumers, carers, service providers and health professionals that provides information about mental health, alcohol and other drugs and suicide prevention services in the region.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TBzFA0UCIO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142011\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cYowRU3xxP\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Brisbane North PHN asked us to write, design and develop a navigator website that doubles as a one-stop-shop of resources, information and services that promote healthy ageing in the Brisbane North and Moreton Bay region. The project’s goal was to enable people to more proactively manage their own healthcare, while also equipping healthcare professional and carers with resources to support their care services.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VACsyz6zoc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142009\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Working closely with the client team and the Council on the Ageing, our strategists conducted a stakeholder consultation process with community members and health professionals. The stakeholders generously shared their expertise and lived experience to help this project reach the community’s specific needs, with a particular focus on: dementia, physical health, mental health, social connection, nutrition and digital skills.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pI57baAPCu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CREATIVE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Each aspect of the content writing, design and development of the website was informed by insights from the stakeholders, to ensure the project would fulfil community needs. We made sure the site was easy to use by integrating a very simple user interface into the web design and development. User experience and acceptance testing was a key element of ensuring the site would be practical and enjoyable for its audience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Check out the website\",\"buttonImage\":[],\"internalLink\":[],\"externalLink\":\"https://yourcarenavigator.org.au/\",\"buttonStyle\":\"outline\",\"buttonColour\":\"black\"}}},\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RgOzDzfM2D\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142014\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Nothing like this existed before now. This project fulfils community needs around healthy ageing in a way that really excited the stakeholders who were involved in the project. This kind of work aligns perfectly with our purpose at NWO: to make a meaningful difference to people’s lives.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator','Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17739,18140,1,'My Mental Health','2021-06-03 23:01:25','2021-06-03 23:01:25','f1ca0d67-fadd-4d6e-b43f-8f282833c698',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Find the support you need',NULL,NULL,'Our solution was to develop the My Mental Health website, in collaboration with the My Mental Health Service Navigation team, to provide this vital information.\n\nThe My Mental Health Service Navigation team also support health professionals, consumers and carers making a referral to the PHN-commissioned services.','Brisbane North PHN needed a website developed for consumers, carers, service providers and health professionals that provides information about mental health, alcohol and other drugs and suicide prevention services in the region.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17740,18141,1,'My Mental Health','2021-06-03 23:01:29','2021-06-03 23:01:29','9e688793-78f2-4e09-88e6-06c73283a633',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Find the support you need',NULL,NULL,'Our solution was to develop the My Mental Health website, in collaboration with the My Mental Health Service Navigation team, to provide this vital information.\n\nThe My Mental Health Service Navigation team also support health professionals, consumers and carers making a referral to the PHN-commissioned services.','Brisbane North PHN needed a website developed for consumers, carers, service providers and health professionals that provides information about mental health, alcohol and other drugs and suicide prevention services in the region.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17741,18142,1,'Right time, right place','2021-06-03 23:02:15','2022-05-30 01:36:15','c61dbd65-3599-4525-9930-dc8250d34cc2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'So much better than a hospital waiting room',NULL,NULL,'Central Queensland, Wide Bay and Sunshine Coast PHN asked us to refresh its campaign strategy, messaging and creative because people were still going to the emergency department with non-life-threatening sickness or injuries. Our solution was to show the people who live in the region—and holidaymakers—that the emergency department isn\'t the only option.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22010\",\"22012\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22011\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Right time, right place','So much better than a hospital waiting room',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17742,18143,1,'Right time, right place','2021-06-03 23:02:15','2021-06-03 23:02:15','9c5e613c-738e-4a81-9663-b07c62912465',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Do I go to the ED?',NULL,NULL,'Our solution was to show the people who live in the region, and the large numbers of holidaymakers who travel to the region, that the emergency department isn\'t the only option.\n\nThe healthdirect app shows options for medical care based on your location, so you don\'t need to wait in a crowded emergency department.','It\'s a constant focus for PHNs, hospital and health services and state governments all over Australia: people are going to the emergency department with non-life-threatening sickness or injuries.\n\nTwo years after its last campaign on the topic, the PHN asked us to refresh the campaign strategy, messaging and creative.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17743,18144,1,'Right time, right place','2021-06-03 23:02:19','2021-06-03 23:02:19','35ca31df-5cd8-4b81-bacf-395ba1978527',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Do I go to the ED?',NULL,NULL,'Our solution was to show the people who live in the region, and the large numbers of holidaymakers who travel to the region, that the emergency department isn\'t the only option.\n\nThe healthdirect app shows options for medical care based on your location, so you don\'t need to wait in a crowded emergency department.','It\'s a constant focus for PHNs, hospital and health services and state governments all over Australia: people are going to the emergency department with non-life-threatening sickness or injuries.\n\nTwo years after its last campaign on the topic, the PHN asked us to refresh the campaign strategy, messaging and creative.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17744,18145,1,'brand','2021-06-03 23:02:34','2021-06-03 23:02:34','52b6750f-0d34-4cef-89bf-de30f1409d63',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17748,18149,1,'brand strategy','2021-06-03 23:03:09','2021-06-03 23:03:09','86ed07a1-4307-4fc4-9e31-ec6479833442',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17749,18150,1,'brand architecture','2021-06-03 23:03:24','2021-06-03 23:03:24','d25fdb90-0e48-442a-8b96-eb6b2b459dc3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17750,18151,1,'product branding','2021-06-03 23:03:35','2021-06-03 23:03:35','1201571f-a11f-4900-85d0-6f6f632b7209',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17751,18152,1,'public relations','2021-06-03 23:03:40','2021-06-03 23:03:40','c7e6343e-0d95-4991-870e-a5d9e3a5b6ce',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17752,18153,1,'brand book','2021-06-03 23:03:47','2021-06-03 23:03:47','ea991e74-ef25-412b-a6c6-9585ae2e8d14',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17753,18154,1,'3D animation','2021-06-03 23:03:53','2021-06-03 23:03:53','192aaf7c-f9d4-416a-9155-1187659bbe08',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17754,18155,1,'website design','2021-06-03 23:03:57','2021-06-03 23:03:57','b9b2544b-eaab-4fa5-a000-88447fd23479',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17755,18156,1,'Tritium','2021-06-03 23:04:04','2022-08-12 03:46:53','774d66fa-30c0-47c1-8cc0-dcd3332e0277',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand set for the future',NULL,NULL,'As a leading global producer of electric vehicle chargers, Tritium is Brisbane’s most exciting start-up and is now firmly in the global big league. Tritium commissioned us to update their brand and produce a launch video—to put their internal culture of creativity and innovation on display and share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GLSN3YDBFD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"73939\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/287017736\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LrG99HVOYN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"61847\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"BRAND\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tritium is now a global brand—and our work took them to the world stage.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked with Tritium a few years ago to define their brand narrative, design their brand and create logo, visual identity and a range of assets.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZeQWeTuQlo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"73941\",\"73940\",\"73937\",\"73936\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-02qw9cOzxi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141804\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"BRIEF\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked with Tritium when it was in the midst of hypergrowth and collaborated with their founder and leaders across time zones and continents, as well as their rapidly growing marketing and sales teams, to rebrand the company and its products.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"At the time, Tritium was still wearing the badge designed by their founder years earlier and needed to dress for world domination, which they most certainly now are achieving. The brand needed to work in all contexts—on rapid chargers, in signage, in extrusion as well as in print, and it needed to be truly global in its appeal. The brand also needed to consider products that were still emerging and not yet defined.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eEjb9cnAXp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141806\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"RATIONALE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We deeply embedded story in the Tritium brand we developed. The logo is three-sided (for ‘tri’). The blues represent clean power, and each of the three elements of the brand represent battery indicators, from empty to full. Meanwhile, the brand is distinctive yet subtle enough to sit successfully alongside co-branded or white-labelled Tritium products.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8PWapwyQK2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141802\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"OUTCOME\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We successfully positioned Tritium for global expansion. We developed and defined a global Masterbrand with a defined brand narrative and transformational, authentic reflection of their vision. The brand goes from strength to strength and is easily our furthest-reaching and highest impact visual identity, recently listing on the NASDAQ and with none other than POTUS.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Tritium','Tritium commissioned us to update their brand and produce a launch video—to put their internal culture of creativity and innovation on display and share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17756,18157,1,'Tritium','2021-06-03 23:04:04','2021-06-03 23:04:04','2432be6e-3fa2-49d9-8dbf-086e498003e8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand set for the future',NULL,NULL,'We turned up the voltage on the launch of the new brand with this show-stopping animated brand video.\nWith an appetite only satisfied by global domination and a powerful vision of energy freedom, Tritium’s journey has only just begun… but they started in the fast lane. We developed a set of foundational branding elements that showcase who Tritium is now and prepares for their exciting future.','As a leading global producer of electric vehicle chargers, Tritium is Brisbane’s most exciting start-up and is now firmly in the global big league.\n\nTritium commissioned us to update their brand—to put their internal culture of creativity and innovation on display and to share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17757,18158,1,'Tritium','2021-06-03 23:04:08','2021-06-03 23:04:08','4b67285f-1ace-4f11-8863-2753780e4d89',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand set for the future',NULL,NULL,'We turned up the voltage on the launch of the new brand with this show-stopping animated brand video.\nWith an appetite only satisfied by global domination and a powerful vision of energy freedom, Tritium’s journey has only just begun… but they started in the fast lane. We developed a set of foundational branding elements that showcase who Tritium is now and prepares for their exciting future.','As a leading global producer of electric vehicle chargers, Tritium is Brisbane’s most exciting start-up and is now firmly in the global big league.\n\nTritium commissioned us to update their brand—to put their internal culture of creativity and innovation on display and to share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17758,18159,1,'engagement with Aboriginal and Torres Strait Islander communities','2021-06-03 23:04:20','2021-06-03 23:04:20','c2443278-21d0-4c57-9ffa-9c9a49a5180f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17759,18160,1,'engagement with members of the LGBTQI* community','2021-06-03 23:04:30','2021-06-03 23:04:30','97c4ff53-daf3-41b1-ae6c-bec16d8a5293',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17760,18161,1,'workshop facilitation','2021-06-03 23:04:32','2021-06-03 23:04:32','eb1cdbe5-0880-4146-8fbc-d1cca67db54b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17761,18162,1,'report writing, editing and proofreading','2021-06-03 23:04:53','2021-06-03 23:04:53','ed60e6cf-e0e8-46ba-a91e-4fe373df659a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17762,18163,1,'communications consulting','2021-06-03 23:04:59','2021-06-03 23:04:59','32de79ab-f060-4aaa-82cd-aa5301f7212f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17763,18164,1,'Brisbane North PHN NSPT','2021-06-03 23:05:05','2022-05-30 01:38:27','d0a51063-f67d-4276-9a29-dea20343899b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'National Suicide Prevention Trial',NULL,NULL,'We were chosen to consult with Brisbane North communities who had been selected for the trial: LGBTIQ communities, Aboriginal and Torres Strait Islander communities, and community organisations working with young to middle-aged men.','The team of Brisbane North PHN is one of the national sites chosen to deliver National Suicide Prevention Trial funding. With the four-year trial drawing to a close, we were chosen to consult with Brisbane North communities who had been selected for the trial: LGBTIQ communities, Aboriginal and Torres Strait Islander communities, and community organisations working with young to middle-aged men.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yV9Swskqh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45209\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Bri6BITkLV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The team of Brisbane North PHN is one of the national sites chosen to deliver National Suicide Prevention Trial (NSPT) funding.\\n\\nOur work had two important parts. The first was to engage deeply and sensitively with communities to understand their experiences, successes and reflections during the four years of trial funding and to report on these. The second was to deliver useful materials the service organisations could use to seek further funding and sponsorships as they transitioned from trial funding.\\n\\nTo successfully undertake community engagement, we again partnered with Janine Crawford, a skilled health consultant and Aboriginal and Torres Strait Islander woman. Our work included workshops, face-to-face interviews and a highly successful yarning circle, and these important and sensitive conversations—which included Sad News/Sorry Business—were given the time and space each needed.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2OxHHkid1g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45325\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VcPtAbE6Am\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The finalised report was submitted to NSPT as a qualitative reflection on the remarkable achievements of the trial—including the PHN’s commitment to community-led co-design, and the healing within communities that was begun through the intentionally collaborative process.\\n\\nTo offer creative services that were suited to the context, needs and existing resourcing of the seven service organisations, we offered a menu of items, ranging from fact sheets to marketing consultations. The groups then chose the elements that were of greatest use to them.\\n\\nPart of the unique nature of the Brisbane North PHN NSPT trial was the emphasis on community partnerships and collaboration, and we embodied this in our design approach, too. To enable groups to pitch together or separately for any future suicide prevention funding, we created a single brand style to visually unify any designed material. Each group, then, had its own logo and its own colour palette within that visual style—a brand within a brand. That way, any future funding pitches that relied on our designed material could look as though the groups were unique but still closely aligned.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Brisbane North PHN NSPT','We were chosen to consult with Brisbane North communities who had been selected for the trial: LGBTIQ communities, Aboriginal and Torres Strait Islander communities, and community organisations working with young to middle-aged men.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17764,18165,1,'NSPT','2021-06-03 23:05:05','2021-06-03 23:05:05','73aeba17-a82f-489b-b5a3-f1eff597219f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'National Suicide Prevention Trials',NULL,NULL,'Part of the unique nature of the Brisbane North PHN NSPT trial was the emphasis on community partnerships and collaboration, and we embodied this in our design approach, too. To enable groups to pitch together or separately for any future suicide prevention funding, we created a single brand style to visually unify any designed material. Each group, then, had its own logo and its own colour palette within that visual style—a brand within a brand. That way, any future funding pitches that relied on our designed material could look as though the groups were unique but still closely aligned.','The team of Brisbane North PHN is one of the national sites chosen to deliver National Suicide Prevention Trial funding. With the four-year trial drawing to a close, we were chosen to consult with Brisbane North communities who had been selected for the trial: LGBTIQ communities, Aboriginal and Torres Strait Islander communities, and community organisations working with young to middle-aged men.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17765,18166,1,'NSPT','2021-06-03 23:05:09','2021-06-03 23:05:09','3f779e1a-8ee6-41f0-a106-bdda063cc26a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'National Suicide Prevention Trials',NULL,NULL,'Part of the unique nature of the Brisbane North PHN NSPT trial was the emphasis on community partnerships and collaboration, and we embodied this in our design approach, too. To enable groups to pitch together or separately for any future suicide prevention funding, we created a single brand style to visually unify any designed material. Each group, then, had its own logo and its own colour palette within that visual style—a brand within a brand. That way, any future funding pitches that relied on our designed material could look as though the groups were unique but still closely aligned.','The team of Brisbane North PHN is one of the national sites chosen to deliver National Suicide Prevention Trial funding. With the four-year trial drawing to a close, we were chosen to consult with Brisbane North communities who had been selected for the trial: LGBTIQ communities, Aboriginal and Torres Strait Islander communities, and community organisations working with young to middle-aged men.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17766,18167,1,'campaign concept','2021-06-03 23:05:30','2021-06-03 23:05:30','e60976f1-1249-49c0-bc41-1cb44b4a199b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17767,18168,1,'Safe to see your GP','2021-06-03 23:06:10','2022-08-08 06:30:58','953f1a9f-b8c6-4180-9b80-9817ca6cbbfd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'There\'s no reason to put your health on hold',NULL,NULL,'With life beginning to return to normal in Queensland after the height of COVID-19, the Darling Downs and West Moreton  PHN, and Brisbane North PHN wanted to encourage their communities to go back to a normal routine—especially for healthcare.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xsaPgG0g7g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22160\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-emf7fKO95v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Data showed community members were staying at home and not visiting their GP and other health services for regular checkups. \\n\\nTo avoid more serious health and wellbeing problems down the track, the community needed to know it was safe to go back to regular appointments.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bd28dXEaNq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22159\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4a7YEtYm2U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Solution\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We created a fresh campaign called ‘Safe to see your GP’, using friendly animated characters to let people know there is no reason to put their health on hold. \\n\\nThis campaign we developed the campaign strategy, creative, custom illustration, animated video for social media and TV, digital ads, radio ads and landing page.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lx1YJWY50w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SJWVzlIztu\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We originally developed this campaign for Darling Downs and West Moreton PHN, and Brisbane North PHN requested to run it as well. It\'s a great example of our Primary Health Networks working together to improve the health of all Australians.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Safe to See your GP','There\'s no reason to put your health on hold',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17768,18169,1,'Safe to See your GP','2021-06-03 23:06:10','2021-06-03 23:06:10','6799724c-03a9-4c3f-a707-e5d3d8b70b46',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Getting back to a normal health routine',NULL,NULL,'Community members were staying at home and not visiting their GP and other health services for regular checkups. To avoid more serious health and wellbeing problems down the track, the community needed to know it was safe to go back to regular appointments. We originally developed this campaign for Darling Downs West Moreton PHN, and Brisbane North PHN requested it run in its region as well.','With life beginning to return to normal in Queensland, the Darling Downs West Moreton and Brisbane North PHN wanted to encourage their communities to go back to a normal routine—especially for healthcare.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17769,18170,1,'Safe to See your GP','2021-06-03 23:06:13','2021-06-03 23:06:13','e7ee6785-adf2-4c2c-bd4b-cfaeb1c1bdf7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Getting back to a normal health routine',NULL,NULL,'Community members were staying at home and not visiting their GP and other health services for regular checkups. To avoid more serious health and wellbeing problems down the track, the community needed to know it was safe to go back to regular appointments. We originally developed this campaign for Darling Downs West Moreton PHN, and Brisbane North PHN requested it run in its region as well.','With life beginning to return to normal in Queensland, the Darling Downs West Moreton and Brisbane North PHN wanted to encourage their communities to go back to a normal routine—especially for healthcare.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17770,18171,1,'26 interviews with internal and external stakeholders','2021-06-03 23:06:32','2021-06-03 23:06:32','a4232fee-ac7e-48fd-be58-1a64d14a40af',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17771,18172,1,'workshops with internal stakeholders','2021-06-03 23:06:37','2021-06-03 23:06:37','6fc6386f-dd92-41b8-ae7c-738f9f228703',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17772,18173,1,'stakeholder map','2021-06-03 23:06:41','2021-06-03 23:06:41','a43297d0-c46d-4b2b-b301-15ad7680c3a1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17773,18174,1,'community engagement strategy','2021-06-03 23:06:46','2021-06-03 23:06:46','dcdf0555-a346-4913-a3e2-67249e4badfc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17774,18175,1,'communications strategy','2021-06-03 23:06:52','2021-06-03 23:06:52','96f423d6-b353-4cfd-b4c3-72a949a62c7e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17775,18176,1,'QMHC','2021-06-03 23:07:00','2022-08-09 00:06:09','d6626e17-666d-410e-987d-09c166e771f4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Stakeholder engagement',NULL,NULL,NULL,'Since its inception, the Queensland Mental Health Commission has sought to lead discourse and policy among government, stakeholder and grassroots community groups around mental health, suicide, and alcohol and other drugs.\nThe commission engaged us to refine their approach to communication and engagement with stakeholders, with a view to determining an accurate view of the enormous breadth of their stakeholders, their efficacy in reaching them, and the right mix of communication tools and tactics to better engage.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QkuSHpszbt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47656\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B6PvNvL5Iy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We gained clear lines of sight into the impressions and needs of their stakeholder audience through 26 guided, in-depth phone interviews. Each interview was between 30 and 45 minutes long, and followed an approved guide to elicit data and insights to key questions. Key stakeholders included representatives of vulnerable groups, including remote communities, LGBTIQ+ stakeholder organisations, and Aboriginal and Torres Strait Islander groups.\\n\\nFrom this data, we developed an insights document and then a strategy to enable the Commission’s 20+ staff to better reach stakeholders with timely, needed communication and engagement opportunities.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-F39qRl2lIU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47657\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'QMHC','Stakeholder engagement',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17776,18177,1,'QMHC','2021-06-03 23:07:00','2021-06-03 23:07:00','bf919339-3058-4b06-a20a-52cb8d46a024',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Queensland Mental Health Commission community engagement',NULL,NULL,'We gained clear lines of sight into the impressions and needs of their stakeholder audience through 26 guided, in-depth phone interviews. Each interview was between 30 and 45 minutes long, and followed an approved guide to elicit data and insights to key questions. Key stakeholders included representatives of vulnerable groups, including remote communities, LGBTIQ+ stakeholder organisations, and Aboriginal and Torres Strait Islander groups.\n\nFrom this data, we developed an insights document and then a strategy to enable the Commission’s 20+ staff to better reach stakeholders with timely, needed communication and engagement opportunities.','Since its inception, the Queensland Mental Health Commission has sought to lead discourse and policy among government, stakeholder and grassroots community groups around mental health, suicide, and alcohol and other drugs.\nThe commission engaged us to refine their approach to communication and engagement with stakeholders, with a view to determining an accurate view of the enormous breadth of their stakeholders, their efficacy in reaching them, and the right mix of communication tools and tactics to better engage.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17777,18178,1,'QMHC','2021-06-03 23:07:04','2021-06-03 23:07:04','08cdc07b-d3b1-4b59-8791-f56a8988a6da',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Queensland Mental Health Commission community engagement',NULL,NULL,'We gained clear lines of sight into the impressions and needs of their stakeholder audience through 26 guided, in-depth phone interviews. Each interview was between 30 and 45 minutes long, and followed an approved guide to elicit data and insights to key questions. Key stakeholders included representatives of vulnerable groups, including remote communities, LGBTIQ+ stakeholder organisations, and Aboriginal and Torres Strait Islander groups.\n\nFrom this data, we developed an insights document and then a strategy to enable the Commission’s 20+ staff to better reach stakeholders with timely, needed communication and engagement opportunities.','Since its inception, the Queensland Mental Health Commission has sought to lead discourse and policy among government, stakeholder and grassroots community groups around mental health, suicide, and alcohol and other drugs.\nThe commission engaged us to refine their approach to communication and engagement with stakeholders, with a view to determining an accurate view of the enormous breadth of their stakeholders, their efficacy in reaching them, and the right mix of communication tools and tactics to better engage.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17778,18179,1,'training workshops','2021-06-03 23:07:31','2021-06-03 23:07:31','0d8fc92e-8a1f-4589-b2e5-e0c41ff476f5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17779,18180,1,'stakeholder interviews','2021-06-03 23:07:47','2021-06-03 23:07:47','95556cad-6d8b-44ac-bf04-00639fc2e1bd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17780,18181,1,'photography and video production in rural areas','2021-06-03 23:08:10','2021-06-03 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to Stay','2021-06-10 04:26:08','2021-06-10 04:26:08','2698373d-276b-4f8c-9880-fb7003a2b63f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Helping to find reasons to stay',NULL,NULL,'The concept and campaign name of Reasons to Stay emerged from our conversations with people who have lived experience of suicide—both survivors and families of those who had passed away.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17871,19105,1,'Reasons to Stay','2021-06-10 04:26:13','2021-06-10 04:26:13','37a7e6c9-c2fc-43ad-93ee-c18085f6f597',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Helping to find reasons to stay',NULL,NULL,'The concept and campaign name of Reasons to Stay emerged from our conversations with people who have lived experience of suicide—both survivors and families of those who had passed away.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17873,19136,1,'No. 3 campaign','2021-06-10 04:27:36','2021-06-10 04:27:36','cb20f1c8-21ce-4bfa-9dbb-9d920008dda8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a No. 3? Anything that shouldn\'t go down the loo.',NULL,NULL,'The playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way. We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17874,19146,1,'No. 3 campaign','2021-06-10 04:27:41','2021-06-10 04:27:41','28e96761-79e0-424f-9620-c3249fc53b1d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a No. 3? Anything that shouldn\'t go down the loo.',NULL,NULL,'The playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way. We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17886,19167,1,'New Word Order','2021-06-11 00:30:18','2021-06-11 00:30:18','8b6de71d-2ef3-4d7a-96b0-9584f3708c05',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17894,19175,1,'Surepipe','2021-06-11 01:36:15','2021-06-11 01:36:15','19b55b6f-4077-4530-be44-af2f53b48a5b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17895,19176,1,NULL,'2021-06-11 01:36:22','2021-06-11 01:37:34','369ff56d-ac82-401b-843b-7f561cce2d4c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17896,19177,1,'Stewart Anderson - Brand Audit Submission - 11 Jun, 2021','2021-06-11 01:39:49','2021-06-11 01:39:49','1a3ef042-5c17-4ded-a2e5-4a05c29656b7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To stock and sell steel pipe and casing','Customers that require steel pipe and casing: mining & drilling, marine and land based piling, fabricators, under-road borers and rural are the main markets, as well merchant sales to other steel distributors.','Making sure it is done properly, honesty, communication, flexibility and prompt response.','I think that our people do a very good job of living up our values.','I think we don’t do enough internally to talk about our brand and our values.  I think we live the values naturally and the team is somewhat self selecting, people that don’t share the values tend to move on quick.','This is a tough one, I am not really sure.','Not short term, we have been in business for over 30 years.  Many of our staff are long termers too, 10 + years.  I think this adds to a solid feeling.','Good quality products, expertise in our field, safe, like your requirements are in good hands.','We where formally East Coast Pipe Supplies, rebranded to Surepipe in 2014.',NULL,'Surepipe is our only brand and it covers branches in Brisbane and Wollongong.  I have thought that in the future we could attack allied industries by setting up a company or sub branch called Surepipe HVAC, for example.','I don’t think it speaks enough.','Mining, Drilling, Under road boring, piling, fabrication and merchant sales.','Steelforce, Atlas, Southern steel, Steelpipes, Orrcon, Van Leeuwen, Citisteel',NULL,'Anglo American, Lucas Drilling, Mitchell Drilling, Infrabuild, Bothar Boring, Pezzimenti Tunnelbore, Brady Marine, The Jetty Specialist, Bluescope.','I am pretty happy with our visual branding, I think it suits the brand and does what it needs to do.',NULL,'Website, brochures, LinkedIn as well as promotional items, hats, stubby coolers, etc.',NULL,NULL,'Getting it right, easy to deal with, responsive.','It can definitely improve awareness.','A cohesive marketing strategy that is easy to follow and improves our brand awareness.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17897,19178,1,'Stewart Anderson - Brand Audit Submission - 11 Jun, 2021','2021-06-11 01:39:49','2021-06-11 01:39:49','a972fbcf-bc44-4c66-98af-06a7d1ece984',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To stock and sell steel pipe and casing','Customers that require steel pipe and casing: mining & drilling, marine and land based piling, fabricators, under-road borers and rural are the main markets, as well merchant sales to other steel distributors.','Making sure it is done properly, honesty, communication, flexibility and prompt response.','I think that our people do a very good job of living up our values.','I think we don’t do enough internally to talk about our brand and our values.  I think we live the values naturally and the team is somewhat self selecting, people that don’t share the values tend to move on quick.','This is a tough one, I am not really sure.','Not short term, we have been in business for over 30 years.  Many of our staff are long termers too, 10 + years.  I think this adds to a solid feeling.','Good quality products, expertise in our field, safe, like your requirements are in good hands.','We where formally East Coast Pipe Supplies, rebranded to Surepipe in 2014.',NULL,'Surepipe is our only brand and it covers branches in Brisbane and Wollongong.  I have thought that in the future we could attack allied industries by setting up a company or sub branch called Surepipe HVAC, for example.','I don’t think it speaks enough.','Mining, Drilling, Under road boring, piling, fabrication and merchant sales.','Steelforce, Atlas, Southern steel, Steelpipes, Orrcon, Van Leeuwen, Citisteel',NULL,'Anglo American, Lucas Drilling, Mitchell Drilling, Infrabuild, Bothar Boring, Pezzimenti Tunnelbore, Brady Marine, The Jetty Specialist, Bluescope.','I am pretty happy with our visual branding, I think it suits the brand and does what it needs to do.',NULL,'Website, brochures, LinkedIn as well as promotional items, hats, stubby coolers, etc.',NULL,NULL,'Getting it right, easy to deal with, responsive.','It can definitely improve awareness.','A cohesive marketing strategy that is easy to follow and improves our brand awareness.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17898,19179,1,NULL,'2021-06-11 01:42:05','2021-06-11 01:42:05','076fb0b3-2126-4a75-b07f-46ee70a1553f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17900,19181,1,'Franc Pierro - Brand Audit Submission - 11 Jun, 2021','2021-06-11 01:45:58','2021-06-11 01:46:34','0c6028fc-c9c4-4e39-9458-0fa89d6fe673',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To support the building/infrastructure needs of Australia’s construction industry through supplying\nstructural steel line pipe.','- Construction companies and building sites that require ready-made steel.','I stand for integrity, professionalism and dedication. I am dedicated to being the best and most professional Internal Sales Representative that I can be whilst always maintaining my integrity. I operate in a matter that is best for the business, in ensuring all deadlines are met and being the first point of contact for most sales query. I ensue that all clients are satisfied with my service, but also the services and products we offer. By maintaining integrity and quality in my work, it instills faith in our clients and builds life-long relationships and continuous business from them. I am dedicated to ensuring the continuous success of Surepipe.','As mentioned above, I feel that our entire team works with dedication to get the job done. We all work hard to provide the best quality pipes to our clients, but also as importantly, we continue to build good faith and trustworthy relationships with our clients. Our manner in our approach with our clients, I believe, is what keeps them coming back. We do everything we can to ensure a smooth outcome for their needs. We are a team that work closely and rely on each other and have a great relationship with each other which carries on into providing the best to our clients. Having a close working team, helps the business grow successfully.','- Having belief in what we do and sell.\n- Working hard to provide the best service to our clients.\n- Dedication to our Company to help it grow.','- We mainly engage via phone queries but are also dedicated to face to face consults with new and existing clients. This is to put a face to the name, which helps them get a feel for us as a whole.\n- Our existing customers are just as important as our new ones, so checking in and keeping in touch with them regularly helps maintain business with them.','- Our brand is our promise to our customers – providing ready-made and work-ready pressure, structural steel pipe and casing solutions.','- Quality and longevity – 30 years running of a family business.\n- Success\n- Hard working and rewarding',NULL,'- Continuing to provide ready-made, quality pipes to Australia, New Zealand and Papua New Guinea\n- Expand to other Countries and further grow as a business',NULL,'- It is professional, shows that Surepipe is a family grown business (this I feel sits well with people as sometimes the product can get lost in these multi-tiered Organisations)\n- It shows people that they are dealing directly with the owners and a selection of hard working and dedicated staff, rather than just hiring people fort eh sake of numbers.\n- We have quality workers dedicated to the Organisation and our customers.\n- We could potentially benefit from putting ourselves out there on social media – this is a big selling point in this era and a way to physically show the quality of what we offer, so people can see we are true to what we say and then gives them faith in wanting to use us.\n- It also gives us an advantage point over other competitors. It puts us out there on the map and expands our future potential clientele','- We compete in the market with other steel merchants and plate rolling companies.','- Steelpipes (operating under the Southern Steel Group). – Nothing to admire here..','- Steelpipes (operating under the Southern Steel Group). – Nothing to admire here..','- Ranging from a couple offcuts for a backyard fire pit to a major project supported by the Government/councils our customers require our pipe to complete their projects.\n- Our customers also need great service and on time deliveries which helps keep good business.','- Captivate our customers.\n- Look professional.\n- Show dedication and show we are a trustworthy company they want to engage with.\n- Use colour psychology to bring customers into wanting to approach us.',NULL,NULL,'- As we expand, move to a bigger site to accommodate the growth\n- More staff/positions as the company continues to grow.','- Marketing campaigns that are easy to read, captivating but also informative of who we are, what we do and what we offer.\n- Commercials so people can see the faces behind the business and the workers that these customers will be dealing with (gives them a face value connection that is more personal)','- Quality products\n- Timely outcomes\n- Integrity\n- Professionalism\n- Dedication to them and their needs','- Longevity of the business and future success\n- Ways to potentially grow and expand','- See what areas that need improving and strategies to enable this outcome.\n- Inform us of what is going well so we can continue to do that.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17901,19182,1,'Franc Pierro - Brand Audit Submission - 11 June, 2021','2021-06-11 01:45:58','2021-06-11 01:45:58','45a9032f-1833-4767-ba29-4dfc637b7409',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To support the building/infrastructure needs of Australia’s construction industry through supplying\nstructural steel line pipe.','- Construction companies and building sites that require ready-made steel.','I stand for integrity, professionalism and dedication. I am dedicated to being the best and most professional Internal Sales Representative that I can be whilst always maintaining my integrity. I operate in a matter that is best for the business, in ensuring all deadlines are met and being the first point of contact for most sales query. I ensue that all clients are satisfied with my service, but also the services and products we offer. By maintaining integrity and quality in my work, it instills faith in our clients and builds life-long relationships and continuous business from them. I am dedicated to ensuring the continuous success of Surepipe.','As mentioned above, I feel that our entire team works with dedication to get the job done. We all work hard to provide the best quality pipes to our clients, but also as importantly, we continue to build good faith and trustworthy relationships with our clients. Our manner in our approach with our clients, I believe, is what keeps them coming back. We do everything we can to ensure a smooth outcome for their needs. We are a team that work closely and rely on each other and have a great relationship with each other which carries on into providing the best to our clients. Having a close working team, helps the business grow successfully.','- Having belief in what we do and sell.\n- Working hard to provide the best service to our clients.\n- Dedication to our Company to help it grow.','- We mainly engage via phone queries but are also dedicated to face to face consults with new and existing clients. This is to put a face to the name, which helps them get a feel for us as a whole.\n- Our existing customers are just as important as our new ones, so checking in and keeping in touch with them regularly helps maintain business with them.','- Our brand is our promise to our customers – providing ready-made and work-ready pressure, structural steel pipe and casing solutions.','- Quality and longevity – 30 years running of a family business.\n- Success\n- Hard working and rewarding',NULL,'- Continuing to provide ready-made, quality pipes to Australia, New Zealand and Papua New Guinea\n- Expand to other Countries and further grow as a business',NULL,'- It is professional, shows that Surepipe is a family grown business (this I feel sits well with people as sometimes the product can get lost in these multi-tiered Organisations)\n- It shows people that they are dealing directly with the owners and a selection of hard working and dedicated staff, rather than just hiring people fort eh sake of numbers.\n- We have quality workers dedicated to the Organisation and our customers.\n- We could potentially benefit from putting ourselves out there on social media – this is a big selling point in this era and a way to physically show the quality of what we offer, so people can see we are true to what we say and then gives them faith in wanting to use us.\n- It also gives us an advantage point over other competitors. It puts us out there on the map and expands our future potential clientele','- We compete in the market with other steel merchants and plate rolling companies.','- Steelpipes (operating under the Southern Steel Group). – Nothing to admire here..','- Steelpipes (operating under the Southern Steel Group). – Nothing to admire here..','- Ranging from a couple offcuts for a backyard fire pit to a major project supported by the Government/councils our customers require our pipe to complete their projects.\n- Our customers also need great service and on time deliveries which helps keep good business.','- Captivate our customers.\n- Look professional.\n- Show dedication and show we are a trustworthy company they want to engage with.\n- Use colour psychology to bring customers into wanting to approach us.',NULL,NULL,'- As we expand, move to a bigger site to accommodate the growth\n- More staff/positions as the company continues to grow.','- Marketing campaigns that are easy to read, captivating but also informative of who we are, what we do and what we offer.\n- Commercials so people can see the faces behind the business and the workers that these customers will be dealing with (gives them a face value connection that is more personal)','- Quality products\n- Timely outcomes\n- Integrity\n- Professionalism\n- Dedication to them and their needs','- Longevity of the business and future success\n- Ways to potentially grow and expand','- See what areas that need improving and strategies to enable this outcome.\n- Inform us of what is going well so we can continue to do that.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17902,19183,1,'Franc Pierro - Brand Audit Submission - 11 June, 2021','2021-06-11 01:46:01','2021-06-11 01:46:01','e4fa6a04-24ea-4f46-a8b2-895b2aa26c06',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To support the building/infrastructure needs of Australia’s construction industry through supplying\nstructural steel line pipe.','- Construction companies and building sites that require ready-made steel.','I stand for integrity, professionalism and dedication. I am dedicated to being the best and most professional Internal Sales Representative that I can be whilst always maintaining my integrity. I operate in a matter that is best for the business, in ensuring all deadlines are met and being the first point of contact for most sales query. I ensue that all clients are satisfied with my service, but also the services and products we offer. By maintaining integrity and quality in my work, it instills faith in our clients and builds life-long relationships and continuous business from them. I am dedicated to ensuring the continuous success of Surepipe.','As mentioned above, I feel that our entire team works with dedication to get the job done. We all work hard to provide the best quality pipes to our clients, but also as importantly, we continue to build good faith and trustworthy relationships with our clients. Our manner in our approach with our clients, I believe, is what keeps them coming back. We do everything we can to ensure a smooth outcome for their needs. We are a team that work closely and rely on each other and have a great relationship with each other which carries on into providing the best to our clients. Having a close working team, helps the business grow successfully.','- Having belief in what we do and sell.\n- Working hard to provide the best service to our clients.\n- Dedication to our Company to help it grow.','- We mainly engage via phone queries but are also dedicated to face to face consults with new and existing clients. This is to put a face to the name, which helps them get a feel for us as a whole.\n- Our existing customers are just as important as our new ones, so checking in and keeping in touch with them regularly helps maintain business with them.','- Our brand is our promise to our customers – providing ready-made and work-ready pressure, structural steel pipe and casing solutions.','- Quality and longevity – 30 years running of a family business.\n- Success\n- Hard working and rewarding',NULL,'- Continuing to provide ready-made, quality pipes to Australia, New Zealand and Papua New Guinea\n- Expand to other Countries and further grow as a business',NULL,'- It is professional, shows that Surepipe is a family grown business (this I feel sits well with people as sometimes the product can get lost in these multi-tiered Organisations)\n- It shows people that they are dealing directly with the owners and a selection of hard working and dedicated staff, rather than just hiring people fort eh sake of numbers.\n- We have quality workers dedicated to the Organisation and our customers.\n- We could potentially benefit from putting ourselves out there on social media – this is a big selling point in this era and a way to physically show the quality of what we offer, so people can see we are true to what we say and then gives them faith in wanting to use us.\n- It also gives us an advantage point over other competitors. It puts us out there on the map and expands our future potential clientele','- We compete in the market with other steel merchants and plate rolling companies.','- Steelpipes (operating under the Southern Steel Group). – Nothing to admire here..','- Steelpipes (operating under the Southern Steel Group). – Nothing to admire here..','- Ranging from a couple offcuts for a backyard fire pit to a major project supported by the Government/councils our customers require our pipe to complete their projects.\n- Our customers also need great service and on time deliveries which helps keep good business.','- Captivate our customers.\n- Look professional.\n- Show dedication and show we are a trustworthy company they want to engage with.\n- Use colour psychology to bring customers into wanting to approach us.',NULL,NULL,'- As we expand, move to a bigger site to accommodate the growth\n- More staff/positions as the company continues to grow.','- Marketing campaigns that are easy to read, captivating but also informative of who we are, what we do and what we offer.\n- Commercials so people can see the faces behind the business and the workers that these customers will be dealing with (gives them a face value connection that is more personal)','- Quality products\n- Timely outcomes\n- Integrity\n- Professionalism\n- Dedication to them and their needs','- Longevity of the business and future success\n- Ways to potentially grow and expand','- See what areas that need improving and strategies to enable this outcome.\n- Inform us of what is going well so we can continue to do that.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17903,19184,1,'Franc Pierro - Brand Audit Submission - 11 Jun, 2021','2021-06-11 01:46:34','2021-06-11 01:46:34','11bf02b1-4da0-4e93-8233-954084fceca5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To support the building/infrastructure needs of Australia’s construction industry through supplying\nstructural steel line pipe.','- Construction companies and building sites that require ready-made steel.','I stand for integrity, professionalism and dedication. I am dedicated to being the best and most professional Internal Sales Representative that I can be whilst always maintaining my integrity. I operate in a matter that is best for the business, in ensuring all deadlines are met and being the first point of contact for most sales query. I ensue that all clients are satisfied with my service, but also the services and products we offer. By maintaining integrity and quality in my work, it instills faith in our clients and builds life-long relationships and continuous business from them. I am dedicated to ensuring the continuous success of Surepipe.','As mentioned above, I feel that our entire team works with dedication to get the job done. We all work hard to provide the best quality pipes to our clients, but also as importantly, we continue to build good faith and trustworthy relationships with our clients. Our manner in our approach with our clients, I believe, is what keeps them coming back. We do everything we can to ensure a smooth outcome for their needs. We are a team that work closely and rely on each other and have a great relationship with each other which carries on into providing the best to our clients. Having a close working team, helps the business grow successfully.','- Having belief in what we do and sell.\n- Working hard to provide the best service to our clients.\n- Dedication to our Company to help it grow.','- We mainly engage via phone queries but are also dedicated to face to face consults with new and existing clients. This is to put a face to the name, which helps them get a feel for us as a whole.\n- Our existing customers are just as important as our new ones, so checking in and keeping in touch with them regularly helps maintain business with them.','- Our brand is our promise to our customers – providing ready-made and work-ready pressure, structural steel pipe and casing solutions.','- Quality and longevity – 30 years running of a family business.\n- Success\n- Hard working and rewarding',NULL,'- Continuing to provide ready-made, quality pipes to Australia, New Zealand and Papua New Guinea\n- Expand to other Countries and further grow as a business',NULL,'- It is professional, shows that Surepipe is a family grown business (this I feel sits well with people as sometimes the product can get lost in these multi-tiered Organisations)\n- It shows people that they are dealing directly with the owners and a selection of hard working and dedicated staff, rather than just hiring people fort eh sake of numbers.\n- We have quality workers dedicated to the Organisation and our customers.\n- We could potentially benefit from putting ourselves out there on social media – this is a big selling point in this era and a way to physically show the quality of what we offer, so people can see we are true to what we say and then gives them faith in wanting to use us.\n- It also gives us an advantage point over other competitors. It puts us out there on the map and expands our future potential clientele','- We compete in the market with other steel merchants and plate rolling companies.','- Steelpipes (operating under the Southern Steel Group). – Nothing to admire here..','- Steelpipes (operating under the Southern Steel Group). – Nothing to admire here..','- Ranging from a couple offcuts for a backyard fire pit to a major project supported by the Government/councils our customers require our pipe to complete their projects.\n- Our customers also need great service and on time deliveries which helps keep good business.','- Captivate our customers.\n- Look professional.\n- Show dedication and show we are a trustworthy company they want to engage with.\n- Use colour psychology to bring customers into wanting to approach us.',NULL,NULL,'- As we expand, move to a bigger site to accommodate the growth\n- More staff/positions as the company continues to grow.','- Marketing campaigns that are easy to read, captivating but also informative of who we are, what we do and what we offer.\n- Commercials so people can see the faces behind the business and the workers that these customers will be dealing with (gives them a face value connection that is more personal)','- Quality products\n- Timely outcomes\n- Integrity\n- Professionalism\n- Dedication to them and their needs','- Longevity of the business and future success\n- Ways to potentially grow and expand','- See what areas that need improving and strategies to enable this outcome.\n- Inform us of what is going well so we can continue to do that.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17904,19185,1,NULL,'2021-06-11 01:47:49','2021-06-11 01:47:49','f566973f-5b3b-4c42-95f3-02c78d46ad8c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17907,19188,1,'Rachel Shannon - Brand Audit Submission - 11 Jun, 2021','2021-06-11 01:50:23','2021-06-11 01:50:26','5d2b6ba9-8922-4391-821a-8f1dbe418c9b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide high quality products and service to clients needing pipe','Everyone with a need for pipe combined with excellent customer service','The customer is at the heart of everything I do and I ensure the best possible service every time with fast and informative communication','I would like everyone to work together to ensure great customer outcomes which happens mostly BUT I feel a divide in the office sometimes',NULL,'We are always getting repeat business from our customers and they can always expect a personalized experience via email and phone','Ready Made Easy','Reliable friendly team providing competitive pricing and high quality customer service while offering a range of products and services','30 year history delivering to long term clients. Increasing our product range, opening a branch in NSW','New yard at Brendale, offering more services','n/a','Our customers know they can ask for anything and we will do everything we can to deliver','The markets we compete in are Drilling, Screwpilers, Construction','Our Competitors are Ozcon, Van Leeuwen, Steelpipes, Southern Queensland Steel,','Global Valve & Fittings – always friendly, quick responses, competitive pricing','Our customers are all around Australia but I mainly deal with customers in Queensland and NSW. Their main requirements are threaded casing and they usually need a quick turn-around time which we manage with the machine shop at Sharpe Engineering','Need to grow our brand and where it appears\nOur brand currently appears on our Website, Linked In and our local truck',NULL,'Marketing brochures, stock lists, stubby coolers, yeti cups, hats','Updated brochure – in progress','Vision 6 marketing emails to be sent out on a monthly basis','High quality customer service, excellent communication, fast service, competitive pricing','Growing our market share',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17908,19189,1,'Rachel Shannon - Brand Audit Submission - 11 Jun, 2021','2021-06-11 01:50:23','2021-06-11 01:50:23','5eb5f5b4-db6b-4482-ae93-19a0e4845eb7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide high quality products and service to clients needing pipe','Everyone with a need for pipe combined with excellent customer service','The customer is at the heart of everything I do and I ensure the best possible service every time with fast and informative communication','I would like everyone to work together to ensure great customer outcomes which happens mostly BUT I feel a divide in the office sometimes',NULL,'We are always getting repeat business from our customers and they can always expect a personalized experience via email and phone','Ready Made Easy','Reliable friendly team providing competitive pricing and high quality customer service while offering a range of products and services','30 year history delivering to long term clients. Increasing our product range, opening a branch in NSW','New yard at Brendale, offering more services','n/a','Our customers know they can ask for anything and we will do everything we can to deliver','The markets we compete in are Drilling, Screwpilers, Construction','Our Competitors are Ozcon, Van Leeuwen, Steelpipes, Southern Queensland Steel,','Global Valve & Fittings – always friendly, quick responses, competitive pricing','Our customers are all around Australia but I mainly deal with customers in Queensland and NSW. Their main requirements are threaded casing and they usually need a quick turn-around time which we manage with the machine shop at Sharpe Engineering','Need to grow our brand and where it appears\nOur brand currently appears on our Website, Linked In and our local truck',NULL,'Marketing brochures, stock lists, stubby coolers, yeti cups, hats','Updated brochure – in progress','Vision 6 marketing emails to be sent out on a monthly basis','High quality customer service, excellent communication, fast service, competitive pricing','Growing our market share',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17909,19190,1,'Rachel Shannon - Brand Audit Submission - 11 Jun, 2021','2021-06-11 01:50:26','2021-06-11 01:50:26','bf8e81b1-ecff-4cb4-94d6-3406e5136a1c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide high quality products and service to clients needing pipe','Everyone with a need for pipe combined with excellent customer service','The customer is at the heart of everything I do and I ensure the best possible service every time with fast and informative communication','I would like everyone to work together to ensure great customer outcomes which happens mostly BUT I feel a divide in the office sometimes',NULL,'We are always getting repeat business from our customers and they can always expect a personalized experience via email and phone','Ready Made Easy','Reliable friendly team providing competitive pricing and high quality customer service while offering a range of products and services','30 year history delivering to long term clients. Increasing our product range, opening a branch in NSW','New yard at Brendale, offering more services','n/a','Our customers know they can ask for anything and we will do everything we can to deliver','The markets we compete in are Drilling, Screwpilers, Construction','Our Competitors are Ozcon, Van Leeuwen, Steelpipes, Southern Queensland Steel,','Global Valve & Fittings – always friendly, quick responses, competitive pricing','Our customers are all around Australia but I mainly deal with customers in Queensland and NSW. Their main requirements are threaded casing and they usually need a quick turn-around time which we manage with the machine shop at Sharpe Engineering','Need to grow our brand and where it appears\nOur brand currently appears on our Website, Linked In and our local truck',NULL,'Marketing brochures, stock lists, stubby coolers, yeti cups, hats','Updated brochure – in progress','Vision 6 marketing emails to be sent out on a monthly basis','High quality customer service, excellent communication, fast service, competitive pricing','Growing our market share',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17910,19191,1,NULL,'2021-06-11 04:54:21','2021-06-11 04:54:21','1f8ed05f-e297-444e-8a5c-fc39dce4d6cf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17911,19192,1,'James McIlwraith - Brand Audit Submission - 11 Jun, 2021','2021-06-11 04:55:44','2021-06-11 04:57:32','768179f3-b021-45f5-a3db-e3d883e0f2f5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'There is a requirement in Australia for a business like us to exist. To stock, supply and service the (hell out of) many companies that need our product(s) in Australia. If we didn’t exist, someone else will do it or our customers will have to take on that responsibility which is not normally in their scope.','Anyone that wants to buy mild carbon steel pipe. From a one off cash sale person looking to make a smoker/BBQ to a multimillion dollar run Building Contractor. 90% of our business are return customers.','A family owned and run business, 3rd generation. Who are here to exist for a long time not a short time. Our relationships with our customers are key and we plan to grow with them not sting them. Our easy to deal with approach helps give our edge against our competitors. Along with quick responses and quick managerial decisions. \nInternally, we are strong believers in a solid work life balance. Our environment is one of family. Hence the high number of long term staff members.','We try to keep it warm, fun, family orientated professional, and goal driven. It stems from the senior management down to everyone. Me personally, I like to help my staff with career and personal (if asked) development/progression.','On our site. Face to face in our yard or office.','Face to face, phone, email. We try and entertain our big clients on a regular basis.','Surepipe NSW. A leader in steel pipe storing and distribution.','The best service and knowledge in providing any steel pipe requirement.','NSW started in a small yard in Wollongong and has now become a leader in supplying Steel pipes into the NSW market. With added value in processing to the pipes if required.','To continue growing the business in all markets and to be the only brand all our customers think of when they require steel pipe.',NULL,NULL,'Civil Piling. Marine Piling. Tunnel Boring. Screw piling. Structural applications - Fabrications. Pipelines. Drilling.','Steelpipes. Van Leeuwen. Atlas. Gordon Adams. Surplus dealers. Steel Traders/Project teams. Bendworx. ABFI','We admire none really. You can say we like the larger family run businesses like Southern steel Group (Steelpipes) because they were once small as well.','Reliable supply. Easy to deal with. Straight forward answers. No ones perfect, so when there is a problem they want a supplier to face it not run away from it. Quick responses. A supplier that knows the product/technical data.','At the for-front of people’s minds when they have a steel pipe requirement/thought/understanding/question.',NULL,'Brochures, writing tools, writing pads, drinking travel mug. Hats. T-shirts. Stubby coolers. Website.','Pens. Calculators. Rulers. USB. Standard mugs. Stickers. Manufacturing Specifications summary sheets/quick referencing.','Not too sure. We do not sell into retail, so TV or radio ads are not too affective. Most of our customers are repeat business. i.e. once a year to once a week. Our competitors can sell the exact same product (we buy from the same manufacturers). \nMaybe a campaign into the designers/engineers and decision makers on who uses or products. Which is hard because that is very broad.','Straight Answers. Quick responses. Knowledge on what you are talking about. Friendliness. Partnering on projects.','More exposure to other jobs and people looking for Steel pipes. When people think of steel pipe they think of Surepipe NSW and their staff first before anyone else.','A marketing strategy that everyone in the organization understands and can follow so we achieve the same goal. More business! Maybe sales and customer service training for front line staff that haven’t been with the company too long.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17912,19193,1,'James McIlwraith - Brand Audit Submission - 11 Jun, 2021','2021-06-11 04:55:44','2021-06-11 04:55:44','1fdbe016-1808-456f-9bbc-70667d5d9734',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'There is a requirement in Australia for a business like us to exist. To stock, supply and service the (hell out of) many companies that need our product(s) in Australia. If we didn’t exist, someone else will do it or our customers will have to take on that responsibility which is not normally in their scope.','Anyone that wants to buy mild carbon steel pipe. From a one off cash sale person looking to make a smoker/BBQ to a multimillion dollar run Building Contractor. 90% of our business are return customers.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17913,19194,1,'James McIlwraith - Brand Audit Submission - 11 Jun, 2021','2021-06-11 04:57:22','2021-06-11 04:57:22','9713f6e0-18f5-408c-a3c3-b892508db1fa',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'There is a requirement in Australia for a business like us to exist. To stock, supply and service the (hell out of) many companies that need our product(s) in Australia. If we didn’t exist, someone else will do it or our customers will have to take on that responsibility which is not normally in their scope.','Anyone that wants to buy mild carbon steel pipe. From a one off cash sale person looking to make a smoker/BBQ to a multimillion dollar run Building Contractor. 90% of our business are return customers.','A family owned and run business, 3rd generation. Who are here to exist for a long time not a short time. Our relationships with our customers are key and we plan to grow with them not sting them. Our easy to deal with approach helps give our edge against our competitors. Along with quick responses and quick managerial decisions. \nInternally, we are strong believers in a solid work life balance. Our environment is one of family. Hence the high number of long term staff members.','We try to keep it warm, fun, family orientated professional, and goal driven. It stems from the senior management down to everyone. Me personally, I like to help my staff with career and personal (if asked) development/progression.','On our site. Face to face in our yard or office.','Face to face, phone, email. We try and entertain our big clients on a regular basis.','Surepipe NSW. A leader in steel pipe storing and distribution.','The best service and knowledge in providing any steel pipe requirement.','NSW started in a small yard in Wollongong and has now become a leader in supplying Steel pipes into the NSW market. With added value in processing to the pipes if required.','To continue growing the business in all markets and to be the only brand all our customers think of when they require steel pipe.',NULL,NULL,'Civil Piling. Marine Piling. Tunnel Boring. Screw piling. Structural applications - Fabrications. Pipelines. Drilling.','Steelpipes. Van Leeuwen. Atlas. Gordon Adams. Surplus dealers. Steel Traders/Project teams. Bendworx. ABFI','We admire none really. You can say we like the larger family run businesses like Southern steel Group (Steelpipes) because they were once small as well.','Reliable supply. Easy to deal with. Straight forward answers. No ones perfect, so when there is a problem they want a supplier to face it not run away from it. Quick responses. A supplier that knows the product/technical data.','At the for-front of people’s minds when they have a steel pipe requirement/thought/understanding/question.',NULL,'Brochures, writing tools, writing pads, drinking travel mug. Hats. T-shirts. Stubby coolers. Website.','Pens. Calculators. Rulers. USB. Standard mugs. Stickers. Manufacturing Specifications summary sheets/quick referencing.','Not too sure. We do not sell into retail, so TV or radio ads are not too affective. Most of our customers are repeat business. i.e. once a year to once a week. Our competitors can sell the exact same product (we buy from the same manufacturers). \nMaybe a campaign into the designers/engineers and decision makers on who uses or products. Which is hard because that is very broad.','Straight Answers. Quick responses. Knowledge on what you are talking about. Friendliness. Partnering on projects.','More exposure to other jobs and people looking for Steel pipes. When people think of steel pipe they think of Surepipe NSW and their staff first before anyone else.','A marketing strategy that everyone in the organization understands and can follow so we achieve the same goal. More business! Maybe sales and customer service training for front line staff that haven’t been with the company too long.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17914,19195,1,'James McIlwraith - Brand Audit Submission - 11 Jun, 2021','2021-06-11 04:57:32','2021-06-11 04:57:32','ccb96462-78e2-47a1-8bd6-40ed329fe556',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'There is a requirement in Australia for a business like us to exist. To stock, supply and service the (hell out of) many companies that need our product(s) in Australia. If we didn’t exist, someone else will do it or our customers will have to take on that responsibility which is not normally in their scope.','Anyone that wants to buy mild carbon steel pipe. From a one off cash sale person looking to make a smoker/BBQ to a multimillion dollar run Building Contractor. 90% of our business are return customers.','A family owned and run business, 3rd generation. Who are here to exist for a long time not a short time. Our relationships with our customers are key and we plan to grow with them not sting them. Our easy to deal with approach helps give our edge against our competitors. Along with quick responses and quick managerial decisions. \nInternally, we are strong believers in a solid work life balance. Our environment is one of family. Hence the high number of long term staff members.','We try to keep it warm, fun, family orientated professional, and goal driven. It stems from the senior management down to everyone. Me personally, I like to help my staff with career and personal (if asked) development/progression.','On our site. Face to face in our yard or office.','Face to face, phone, email. We try and entertain our big clients on a regular basis.','Surepipe NSW. A leader in steel pipe storing and distribution.','The best service and knowledge in providing any steel pipe requirement.','NSW started in a small yard in Wollongong and has now become a leader in supplying Steel pipes into the NSW market. With added value in processing to the pipes if required.','To continue growing the business in all markets and to be the only brand all our customers think of when they require steel pipe.',NULL,NULL,'Civil Piling. Marine Piling. Tunnel Boring. Screw piling. Structural applications - Fabrications. Pipelines. Drilling.','Steelpipes. Van Leeuwen. Atlas. Gordon Adams. Surplus dealers. Steel Traders/Project teams. Bendworx. ABFI','We admire none really. You can say we like the larger family run businesses like Southern steel Group (Steelpipes) because they were once small as well.','Reliable supply. Easy to deal with. Straight forward answers. No ones perfect, so when there is a problem they want a supplier to face it not run away from it. Quick responses. A supplier that knows the product/technical data.','At the for-front of people’s minds when they have a steel pipe requirement/thought/understanding/question.',NULL,'Brochures, writing tools, writing pads, drinking travel mug. Hats. T-shirts. Stubby coolers. Website.','Pens. Calculators. Rulers. USB. Standard mugs. Stickers. Manufacturing Specifications summary sheets/quick referencing.','Not too sure. We do not sell into retail, so TV or radio ads are not too affective. Most of our customers are repeat business. i.e. once a year to once a week. Our competitors can sell the exact same product (we buy from the same manufacturers). \nMaybe a campaign into the designers/engineers and decision makers on who uses or products. Which is hard because that is very broad.','Straight Answers. Quick responses. Knowledge on what you are talking about. Friendliness. Partnering on projects.','More exposure to other jobs and people looking for Steel pipes. When people think of steel pipe they think of Surepipe NSW and their staff first before anyone else.','A marketing strategy that everyone in the organization understands and can follow so we achieve the same goal. More business! Maybe sales and customer service training for front line staff that haven’t been with the company too long.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17915,19196,1,'Some Company','2021-06-13 23:20:52','2021-06-13 23:20:52','ac8c38b0-837b-4e95-88a2-199b777a640b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17916,19197,1,NULL,'2021-06-13 23:21:06','2021-06-13 23:22:32','48095599-d5af-41e8-8b0b-c84498283782',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17919,19200,1,'Some User - Brand Audit Submission - 14 Jun, 2021','2021-06-13 23:27:28','2021-06-14 00:18:05','663eddc9-515e-45f1-b83d-cc58ea8fd419',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Here is an answer to the question you just asked me.','This is another answer that you need','Here are some values.','This is an answer to my culture stuff.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17920,19201,1,'Some User - Brand Audit Submission - 14 Jun, 2021','2021-06-13 23:27:28','2021-06-13 23:27:28','e3f4826d-7db8-4734-86ee-826e3d41e484',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Here is an answer to the question you just asked me.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17921,19202,1,'Some User - Brand Audit Submission - 14 Jun, 2021','2021-06-13 23:27:51','2021-06-13 23:27:51','f2e653c6-907e-4833-87b5-c040669f4faf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Here is an answer to the question you just asked me.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17922,19203,1,'Some User - Brand Audit Submission - 14 Jun, 2021','2021-06-14 00:13:29','2021-06-14 00:13:29','59933400-ea55-4f13-965c-96626b253e4a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Here is an answer to the question you just asked me.','This is another answer that you need',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17923,19204,1,'Some User - Brand Audit Submission - 14 Jun, 2021','2021-06-14 00:14:00','2021-06-14 00:14:00','e23680d2-cd39-47b5-bdfd-30d3ebb9ee06',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Here is an answer to the question you just asked me.','This is another answer that you need',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17924,19205,1,'Some User - Brand Audit Submission - 14 Jun, 2021','2021-06-14 00:14:10','2021-06-14 00:14:10','9e75e6a2-739c-4478-998e-59c76f136b98',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Here is an answer to the question you just asked me.','This is another answer that you need',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17925,19206,1,'Some User - Brand Audit Submission - 14 Jun, 2021','2021-06-14 00:14:19','2021-06-14 00:14:19','a135c2a1-9ce1-4b04-b86b-af154ed4aade',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Here is an answer to the question you just asked me.','This is another answer that you need',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17926,19207,1,'Some User - Brand Audit Submission - 14 Jun, 2021','2021-06-14 00:14:24','2021-06-14 00:14:24','96095aaf-99c0-4917-a0b2-e5c43b9858ba',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Here is an answer to the question you just asked me.','This is another answer that you need',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17927,19208,1,'Some User - Brand Audit Submission - 14 Jun, 2021','2021-06-14 00:14:29','2021-06-14 00:14:29','3c0e5a53-e675-4b97-b31a-9e6f041b5672',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Here is an answer to the question you just asked me.','This is another answer that you need',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17928,19209,1,'Some User - Brand Audit Submission - 14 Jun, 2021','2021-06-14 00:14:33','2021-06-14 00:14:33','a2f11225-0f3a-4f30-8f14-d61cf396de37',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Here is an answer to the question you just asked me.','This is another answer that you need',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17929,19210,1,'Some User - Brand Audit Submission - 14 Jun, 2021','2021-06-14 00:14:36','2021-06-14 00:14:36','84b90b89-d855-4741-9c9f-c0a87d3409ab',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Here is an answer to the question you just asked me.','This is another answer that you need',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17930,19211,1,'Some User - Brand Audit Submission - 14 Jun, 2021','2021-06-14 00:14:40','2021-06-14 00:14:40','aabaa17a-4b08-469c-a0d1-1d82e31d4b3a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Here is an answer to the question you just asked me.','This is another answer that you need',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17931,19212,1,'Some User - Brand Audit Submission - 14 Jun, 2021','2021-06-14 00:14:48','2021-06-14 00:14:48','1abd0aae-a22b-4eaa-a147-9e79f895ee10',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Here is an answer to the question you just asked me.','This is another answer that you need',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17932,19213,1,'Some User - Brand Audit Submission - 14 Jun, 2021','2021-06-14 00:15:27','2021-06-14 00:15:27','bab75922-bdd6-43e5-a232-df13248ac25c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Here is an answer to the question you just asked me.','This is another answer that you need',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17933,19214,1,'Some User - Brand Audit Submission - 14 Jun, 2021','2021-06-14 00:15:49','2021-06-14 00:15:49','f147a286-c456-4d1c-9bcb-05e31289b615',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Here is an answer to the question you just asked me.','This is another answer that you need',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17934,19215,1,'Some User - Brand Audit Submission - 14 Jun, 2021','2021-06-14 00:16:01','2021-06-14 00:16:01','a962a677-bec9-4097-ab0b-8cf2b0cd5585',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Here is an answer to the question you just asked me.','This is another answer that you need',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17935,19216,1,'Some User - Brand Audit Submission - 14 Jun, 2021','2021-06-14 00:16:22','2021-06-14 00:16:22','c3ffde1c-dc2c-4aa8-900e-6749e63b1e76',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Here is an answer to the question you just asked me.','This is another answer that you need',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17936,19217,1,'Some User - Brand Audit Submission - 14 Jun, 2021','2021-06-14 00:16:35','2021-06-14 00:16:35','c9dbd1ba-bed5-4399-a6d9-64c8ca3bfb53',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Here is an answer to the question you just asked me.','This is another answer that you need',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17937,19218,1,'Some User - Brand Audit Submission - 14 Jun, 2021','2021-06-14 00:16:57','2021-06-14 00:16:57','8efc09f5-5e6f-4512-a5a2-770624f5824d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Here is an answer to the question you just asked me.','This is another answer that you need',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17938,19219,1,'Some User - Brand Audit Submission - 14 Jun, 2021','2021-06-14 00:17:09','2021-06-14 00:17:09','afbc463c-c4d1-444d-8a46-e5a303a449cd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Here is an answer to the question you just asked me.','This is another answer that you need',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17939,19220,1,'Some User - Brand Audit Submission - 14 Jun, 2021','2021-06-14 00:17:42','2021-06-14 00:17:42','82639a82-12a4-49f2-aec7-80f2991f4e6d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Here is an answer to the question you just asked me.','This is another answer that you need','Here are some values.','This is an answer to my culture stuff.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17940,19221,1,'Some User - Brand Audit Submission - 14 Jun, 2021','2021-06-14 00:18:05','2021-06-14 00:18:05','44db4288-28ac-48f4-8d1c-32fa818756f4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Here is an answer to the question you just asked me.','This is another answer that you need','Here are some values.','This is an answer to my culture stuff.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(17941,19222,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 04:51:48','2021-06-15 23:35:41','604fb338-4299-4ea5-9105-7a2bfd1b8e35',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18864,20145,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:29:45','2021-06-15 23:29:45','da23e9a6-c6a9-4c65-a2f2-2addeaa6349c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18865,20146,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:29:49','2021-06-15 23:29:49','53653890-5ef2-4356-975a-14f74d75668e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18866,20147,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:29:52','2021-06-15 23:29:52','11702029-f509-4038-835b-01f1904c21f8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18867,20148,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:29:56','2021-06-15 23:29:56','86fcd553-cac4-4c15-9ee7-ecf5778c8a47',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18868,20149,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:29:58','2021-06-15 23:29:58','5f3dacba-fd60-44a7-8b80-7ed8d14aba78',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18869,20150,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:30:20','2021-06-15 23:30:20','2f5fdba4-e2ac-4f88-b6fb-a7fe89d8216e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18870,20151,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:30:31','2021-06-15 23:30:31','df7988ac-3378-4ed0-ba35-58a3ff374f2a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18871,20152,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:30:38','2021-06-15 23:30:38','b7a78820-138a-494f-8047-6ec4bdccd04d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18872,20153,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:30:43','2021-06-15 23:30:43','63cf867c-aad1-4414-912a-8de47b21fdf9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18873,20154,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:30:48','2021-06-15 23:30:48','a6c7cefd-16fc-4f16-a208-cc4d617af69a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18874,20155,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:30:52','2021-06-15 23:30:52','f3b553eb-c1fa-4d10-8c1c-c20db46f647f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18875,20156,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:30:56','2021-06-15 23:30:56','4661d06d-a5f0-454e-b03c-59137ff0fd7c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18876,20157,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:30:59','2021-06-15 23:30:59','872ff35a-136d-4618-9a2d-5c64d49a6059',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18877,20158,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:31:02','2021-06-15 23:31:02','2a790dda-4746-48b6-9c71-75783937e313',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18878,20159,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:31:04','2021-06-15 23:31:04','aec55538-0125-43c9-96e2-9ef8b8f881ef',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18879,20160,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:31:07','2021-06-15 23:31:07','bd92a7f5-40af-400c-bc10-d41ff2afeb67',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18880,20161,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:31:09','2021-06-15 23:31:09','512302f9-487e-4b0d-b9ff-51cd1e19ed3c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18881,20162,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:31:11','2021-06-15 23:31:11','b9fc484e-987a-47eb-99fd-a40e59fa8e44',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18882,20163,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:31:32','2021-06-15 23:31:32','e9c971fc-8e9a-4544-b7bb-711d4bb45306',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18883,20164,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:31:43','2021-06-15 23:31:43','11c476e9-6bff-4331-a278-cba114f40bd2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18884,20165,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:31:50','2021-06-15 23:31:50','018a3140-e86e-4d5f-9cc5-576a90c943b8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18885,20166,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:32:12','2021-06-15 23:32:12','a37f07a3-8fb3-4ce4-bf9a-a7148d6c62b3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18886,20167,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:32:22','2021-06-15 23:32:22','19d8aa38-a2a5-4b26-a454-a253bc294b6b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18887,20168,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:32:30','2021-06-15 23:32:30','fb1d04c1-131a-47ab-a051-8e8973106b9f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18888,20169,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:32:35','2021-06-15 23:32:35','58978e0d-9354-4256-bde7-56d2c4b05548',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18889,20170,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:32:40','2021-06-15 23:32:40','021c755f-9c7d-4525-9b7b-08d4103c931a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18890,20171,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:32:44','2021-06-15 23:32:44','354d1610-8979-4dd3-a30b-58baa1c8592a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18891,20172,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:32:47','2021-06-15 23:32:47','fce11213-b637-4400-948f-3e9b204b590f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18892,20173,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:33:09','2021-06-15 23:33:09','5b38c6a8-883b-4070-9c9d-c0c311f8a6e0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18893,20174,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:33:19','2021-06-15 23:33:19','c35eef27-44c0-49bd-a9d8-53187464f9d8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18894,20175,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:33:27','2021-06-15 23:33:27','844ffd65-e6a6-4b02-a453-6c89b2f7a973',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18895,20176,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:33:32','2021-06-15 23:33:32','4fe7d6e5-3ade-411e-9337-468dd40c4439',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18896,20177,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:33:37','2021-06-15 23:33:37','98ccc3d6-8ded-408f-982b-8316602fcd33',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18897,20178,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:33:41','2021-06-15 23:33:41','35a8dde9-c00e-4f98-a5fb-ddb48e8f8dbb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18898,20179,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:34:02','2021-06-15 23:34:02','e22c7f44-ed45-415d-82ba-b99b4ee2d6fb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18899,20180,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:34:13','2021-06-15 23:34:13','a8ac0ed1-65a5-4d7a-9019-fed7d2dccb2c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18900,20181,1,'Andrew McGuckin - Brand Audit Submission - 16 Jun, 2021','2021-06-15 23:34:20','2021-06-15 23:34:20','d2df31d0-09a7-4cea-8a6f-aa418594693f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(18901,20182,1,'Andrew McGuckin - 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We originally developed this campaign for Darling Downs West Moreton PHN, and Brisbane North PHN requested it run in its region as well.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(19273,22205,1,'Safe to See your GP','2021-07-16 03:10:46','2021-07-16 03:10:46','5f0ae799-f67a-4101-b489-c166ac84387d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Getting back to a normal health routine',NULL,NULL,'Community members were staying at home and not visiting their GP and other health services for regular checkups. To avoid more serious health and wellbeing problems down the track, the community needed to know it was safe to go back to regular appointments. We originally developed this campaign for Darling Downs West Moreton PHN, and Brisbane North PHN requested it run in its region as well.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(19274,22210,1,'Rural Aid','2021-07-16 03:13:01','2022-08-08 06:30:06','a66aa0c5-36f2-4abd-8cd0-9698548ca71b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Through drought, flood and fire, Rural Aid is there.',NULL,NULL,'Rural Aid is there for local farmers doing it tough, providing water, fodder and financial and counselling help. \n\nProviding emergency support is the priority, but it was time for Rural Aid to shift its focus to building resilience and sustainability in rural communities.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eLK3JgwUaW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47719\",\"22211\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QCEdWG6OxJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"\\\"The nature of the campaign, featuring real farmers telling their story, was insightful for many staff who might not get the chance to speak with or hear from farmers very often.\\\"\",\"plainText\":\"**– Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-a1ZSpKzNhg\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/575770982\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-F9lQRkpJbI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"The campaign\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our goal was to raise significant revenue before the end of the financial year. 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Both worked for existing donors, people in existing databases and prospects.d\\n\\nTo ensure the greatest value for money for our client, we pooled the majority of our ad spend into digital, working closely with our media partner, Pivotus. 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Aid','2021-07-16 03:23:11','2021-07-16 03:23:11','b41a1de2-0f5e-4a8c-8f87-08454d47cf09',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Through drought, flood and fire, Rural Aid is there.',NULL,NULL,'Rural Aid is there for local farmers doing it tough, providing water, fodder and financial and counselling help. \n\nProviding emergency support is the priority, but it was time for Rural Aid to shift its focus to building resilience and sustainability in rural communities.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(19278,22279,1,'Rural Aid','2021-07-16 03:53:04','2021-07-16 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service providers and health professionals that provides information about mental health, alcohol and other drugs and suicide prevention services in the region.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-czaT07FwtQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"21999\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(19305,22455,1,'Right time, right place','2021-07-16 05:47:20','2021-07-16 05:47:20','85bed0db-ea04-41ea-a122-a407555b228f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Do I go to the ED?',NULL,NULL,'Our solution was to show the people who live in the region, and the large numbers of holidaymakers who travel to the region, that the emergency department isn\'t the only option.\n\nThe healthdirect app shows options for medical care based on your location, so you don\'t need to wait in a crowded emergency department.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22011\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-35PPqrQPxG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"It\'s a constant focus for PHNs, hospital and health services and state governments all over Australia: people are going to the emergency department with non-life-threatening sickness or injuries.\\n\\nTwo years after its last campaign on the topic, the PHN asked us to refresh the campaign strategy, messaging and creative.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22012\",\"22010\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(19307,22461,1,'Safe to See your GP','2021-07-16 05:49:16','2021-07-16 05:49:16','1351ee66-44ca-48c5-a92e-7df2fa8d78a1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Getting back to a normal health routine',NULL,NULL,'Community members were staying at home and not visiting their GP and other health services for regular checkups. To avoid more serious health and wellbeing problems down the track, the community needed to know it was safe to go back to regular appointments. We originally developed this campaign for Darling Downs West Moreton PHN, and Brisbane North PHN requested it run in its region as well.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xsaPgG0g7g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22160\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4A9pSO81W9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"With life beginning to return to normal in Queensland, the Darling Downs West Moreton and Brisbane North PHN wanted to encourage their communities to go back to a normal routine—especially for healthcare.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bd28dXEaNq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22159\",\"22158\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(19309,22481,1,'Tritium','2021-07-16 05:51:53','2021-07-16 05:51:53','410d8078-6712-400c-a3c6-8400036f951f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand set for the future',NULL,NULL,'We turned up the voltage on the launch of the new brand with this show-stopping animated brand video.\nWith an appetite only satisfied by global domination and a powerful vision of energy freedom, Tritium’s journey has only just begun… but they started in the fast lane. We developed a set of foundational branding elements that showcase who Tritium is now and prepares for their exciting future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GLSN3YDBFD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"22084\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/287017736\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0hdQHDSnBf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"As a leading global producer of electric vehicle chargers, Tritium is Brisbane’s most exciting start-up and is now firmly in the global big league.\\n\\nTritium commissioned us to update their brand—to put their internal culture of creativity and innovation on display and to share it with the world.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dz4aGfI5jw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22083\",\"22085\",\"22086\",\"22087\",\"22088\",\"22089\",\"22090\",\"22091\",\"22092\",\"22093\",\"22094\",\"22095\",\"22096\",\"22097\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(19310,22482,1,'Tritium','2021-07-16 05:52:30','2021-07-16 05:52:30','dac5a31c-68c5-45b5-876f-bd7acb907aa2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand set for the future',NULL,NULL,'We turned up the voltage on the launch of the new brand with this show-stopping animated brand video.\nWith an appetite only satisfied by global domination and a powerful vision of energy freedom, Tritium’s journey has only just begun… but they started in the fast lane. We developed a set of foundational branding elements that showcase who Tritium is now and prepares for their exciting future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GLSN3YDBFD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"22084\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/287017736\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0hdQHDSnBf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"As a leading global producer of electric vehicle chargers, Tritium is Brisbane’s most exciting start-up and is now firmly in the global big league.\\n\\nTritium commissioned us to update their brand—to put their internal culture of creativity and innovation on display and to share it with the world.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dz4aGfI5jw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22083\",\"22085\",\"22086\",\"22087\",\"22088\",\"22089\",\"22090\",\"22091\",\"22092\",\"22093\",\"22094\",\"22095\",\"22096\",\"22097\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(19312,22489,1,'Medical Mums','2021-07-16 05:54:32','2021-07-16 05:54:32','dd31ca9f-71e1-488c-b6e4-833ea304e8b1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Medical Mums busting vaccination myths',NULL,NULL,'Our market research showed the people in our target market trust their GP\'s advice.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-g4kMbqzyF9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"18584\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4HgMjSCVKR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"Market research in 2015 was showing the anti-vax movement was taking hold.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-mIR2TIGy0g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"18597\",\"18598\",\"18599\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(19314,22502,1,'Reasons to Stay','2021-07-16 05:59:13','2021-07-16 05:59:13','061d2141-752d-4b29-9548-cd7ad8bd1dff',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Helping to find reasons to stay',NULL,NULL,'The concept and campaign name of Reasons to Stay emerged from our conversations with people who have lived experience of suicide—both survivors and families of those who had passed away.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Wuk6XROt8C\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19060\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oOjGZKhNOe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"Suicide take around eight Australians from us every day and it needs to stop. Brisbane North PHN commissioned us to join the fight against suicide and produce a powerful digital campaign, speaking to people at risk of suicide and to their friends and family.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lo0qiknCPj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19061\",\"19062\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-trgV3eAZYY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19081\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447117\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xEmYfpUPYn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19064\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447095\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19066\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447106\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19067\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447102\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new4\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19068\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447109\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(19316,22513,1,'No. 3 campaign','2021-07-16 06:00:44','2021-07-16 06:00:44','082036bb-5135-41de-b4f8-f83524aa388a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a No. 3? Anything that shouldn\'t go down the loo.',NULL,NULL,'The playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way. We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UMqU1ejtuR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19052\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ubOOdTH4px\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"Water and waste treatment are essential services and flushing the wrong items down the toilet costs Queensland Urban Utilities $200 million every year. Urban Utilities asked us to think of an original, creative campaign idea that would resonate with Queensland families. Our solution was the No. 3 campaign.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3JfRbb2a6Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19059\",\"19058\",\"19057\",\"19056\",\"19055\",\"19054\",\"19053\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(19317,22514,1,'No. 3 campaign','2021-07-16 06:01:47','2021-07-16 06:01:47','9f45ce07-99ba-4ea5-a159-5d36a7c3f04c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a No. 3? Anything that shouldn\'t go down the loo.',NULL,NULL,'The playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way. We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UMqU1ejtuR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19052\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ubOOdTH4px\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"Water and waste treatment are essential services and flushing the wrong items down the toilet costs Queensland Urban Utilities $200 million every year. Urban Utilities asked us to think of an original, creative campaign idea that would resonate with Queensland families. Our solution was the No. 3 campaign.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3JfRbb2a6Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19059\",\"19058\",\"19057\",\"19056\",\"19055\",\"19054\",\"19053\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(19319,22522,1,'DFV Campaign','2021-07-16 06:04:48','2021-07-16 06:04:48','1407673c-8d94-449c-800a-ba4bab696361',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What do you do when home isn\'t safe',NULL,NULL,'Produced during the height of COVID-19 in 2020 when our team was working remotely, this campaign is a testament to our skill and processes.\n\nDFV can take many forms, but it leaves people feeling isolated, scared and out of control. Our campaign builds awareness of what DFV can feel like and encourages anyone affected to reach out for help.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EhhNBGoCzT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17780\",\"16839\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SSuFI1ciJX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"To slow the spread of COVID-19, people were spending more time at home. But for some, home isn\'t the safe place it should be. The Queensland Government commissioned us to develop a campaign to build awareness of domestic and family violence and the support available.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VXy61QNrbJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17784\",\"16838\",\"16840\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(19321,22524,1,'DFV Campaign','2021-07-16 06:05:41','2021-07-16 06:05:41','7f446534-3802-438f-ab20-0402ddb3bd7f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What do you do when home isn\'t safe',NULL,NULL,'Produced during the height of COVID-19 in 2020 when our team was working remotely, this campaign is a testament to our skill and processes.\n\nDFV can take many forms, but it leaves people feeling isolated, scared and out of control. Our campaign builds awareness of what DFV can feel like and encourages anyone affected to reach out for help.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EhhNBGoCzT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17780\",\"16839\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SSuFI1ciJX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"To slow the spread of COVID-19, people were spending more time at home. But for some, home isn\'t the safe place it should be. The Queensland Government commissioned us to develop a campaign to build awareness of domestic and family violence and the support available.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VXy61QNrbJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17784\",\"16838\",\"16840\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(19323,22526,1,'DFV Campaign','2021-07-16 06:07:33','2021-07-16 06:07:33','6e65ee47-57e2-4e8b-a77d-9350c6b0def7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What do you do when home isn\'t safe',NULL,NULL,'Produced during the height of COVID-19 in 2020 when our team was working remotely, this campaign is a testament to our skill and processes.\n\nDFV can take many forms, but it leaves people feeling isolated, scared and out of control. Our campaign builds awareness of what DFV can feel like and encourages anyone affected to reach out for help.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EhhNBGoCzT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17780\",\"16839\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SSuFI1ciJX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"To slow the spread of COVID-19, people were spending more time at home. But for some, home isn\'t the safe place it should be. The Queensland Government commissioned us to develop a campaign to build awareness of domestic and family violence and the support available.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VXy61QNrbJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16838\",\"16840\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(19325,22528,1,'Reasons to Stay','2021-07-16 06:18:20','2021-07-16 06:18:20','d96c3863-efc3-4160-adb4-fd6a82921abf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Helping to find reasons to stay',NULL,NULL,'The concept and campaign name of Reasons to Stay emerged from our conversations with people who have lived experience of suicide—both survivors and families of those who had passed away.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Wuk6XROt8C\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19060\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oOjGZKhNOe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"Suicide take around eight Australians from us every day and it needs to stop. Brisbane North PHN commissioned us to join the fight against suicide and produce a powerful digital campaign, speaking to people at risk of suicide and to their friends and family.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lo0qiknCPj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19061\",\"19062\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-trgV3eAZYY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19081\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; 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Brisbane North PHN commissioned us to join the fight against suicide and produce a powerful digital campaign, speaking to people at risk of suicide and to their friends and family.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lo0qiknCPj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19061\",\"19062\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-trgV3eAZYY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19081\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; 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padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447106\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19067\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447102\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new4\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19068\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447109\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(19329,22532,1,'Rural Aid','2021-07-16 07:23:19','2021-07-16 07:23:19','8d7f4c27-3432-4a5e-9083-00c3e36a70fd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Through drought, flood and fire, Rural Aid is there.',NULL,NULL,'Rural Aid is there for local farmers doing it tough, providing water, fodder and financial and counselling help. \n\nProviding emergency support is the priority, but it was time for Rural Aid to shift its focus to building resilience and sustainability in rural communities.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eLK3JgwUaW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22211\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QCEdWG6OxJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"The nature of the campaign, featuring real farmers telling their story, was insightful for many staff who might not get the chance to speak with or hear from farmers very often.\",\"plainText\":\"**– Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid**\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-white\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-a1ZSpKzNhg\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/575717915\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4IaqNatl2X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"The campaign\",\"plainText\":\"Our goal was to raise significant revenue before the end of the financial year. 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Both worked to be targeted at existing donors, or people captured in existing databases or prospecting. \\n\\nTo ensure the greatest value for money for our client, we pooled the majority of our ad spend into digital, working closely with our media partner, Pivotus. 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Aid','2021-07-21 23:27:44','2021-07-21 23:27:44','2ad160b3-d95a-494c-b18a-1c10d1ac682e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Through drought, flood and fire, Rural Aid is there.',NULL,NULL,'Rural Aid is there for local farmers doing it tough, providing water, fodder and financial and counselling help. \n\nProviding emergency support is the priority, but it was time for Rural Aid to shift its focus to building resilience and sustainability in rural communities.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eLK3JgwUaW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22211\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QCEdWG6OxJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"The nature of the campaign, featuring real farmers telling their story, was insightful for many staff who might not get the chance to speak with or hear from farmers very often.\",\"plainText\":\"**– Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural 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Both worked to be targeted at existing donors, or people captured in existing databases or prospecting. \\n\\nTo ensure the greatest value for money for our client, we pooled the majority of our ad spend into digital, working closely with our media partner, Pivotus. We A/B tested the messaging and capture the audience with retargeting strategies.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8P2070zTQ8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"\\\"NWO were great to work with and really took an interest in our organisation and what we’re trying to achieve, and this showed through in the quality and the emotion captured in the final production. \\\"\",\"plainText\":\"**– Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid**\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-white\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rhaSMwFESv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Creative\",\"plainText\":\"We proposed a campaign based on interviews with Australian farmers who had experiences with Rural Aid.\\n\\nIt’s an honest campaign of full of real people, stories and emotions.\\n\\nWith COVID-19 still hanging around, our approach ensured we avoided potential interruptions, travel restrictions and cancellation costs for our client.\\n\\nThe videos are compilations of interviews with various farmers across the spectrum of industries that are framed by a ‘zoom screen’ visual device, which adds layers of authenticity to the personal stories. \\n\\nSimilarly the display banners and static Facebook posts used the zoom imagery and visual devices—all pointing people to the EOFY Rural Aid landing page where viewers could view the full videos and choose to donate.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3MV0vWsZV5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"I am very proud to have been a part of this campaign. 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And this makes you treasure it that little bit more.\\n\\nThe dream of an illustrator is to have time, budget and ability to craft a bespoke masterpiece for every job that comes across the desk.\\n\\nThat dream doesn’t turn to reality very often. But that doesn’t mean your brand has to revert to using the same old stock illustrations everyone else uses either.\\n\\nThere are so many ways to get over those hurdles when a project doesn’t have time or budget to allow for a custom piece.\\n\\nA lot of the time, stock illustration can be tweaked to give it the edge it needs to stand out from the crowd.\\n\\nChange up the colours, mix up the style and jazz up the faces.\\n\\nSometimes stock forms the base for us to build something fresh. And other times there might already be the perfect stock illustration that tells the right story without much tweaking at all.\\n\\nWhatever the constraints—budget, time, brief—there’s always a way break free. It just takes some thinking outside of the box. If you’re drowning in a sea of same-same, come chat to us and we’ll get you out of there in no time.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24653,27856,1,'Why you need a six-month comms strategy for your website','2021-07-22 05:16:05','2021-07-22 05:16:05','67bc0e35-664c-4552-86ec-075549749b9a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-o8eD7sK4R6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"You know the feeling: an ad promise draws you in, you click through to the website and you’re impressed because it looks super slick.\\n\\nThen you actually read it. And now you’re disappointed because it doesn’t actually say anything other than the surface detail of a business.\\n\\nThese websites are so common they’ve earned the term ‘brochure’ website. They look great, but that’s it.\\n\\nWe see it all the time and think it’s such a shame. Why? Because a website can be so. much. more.\\n\\nHow can your website escape the dreaded brochure effect? In short, don’t set and forget.\\n\\nGood websites move, breathe and live—just like your business does.\\n\\nEveryone knows it’s good practice to regularly update your website messaging and functionality. But you need to actually get around to doing it and—more importantly—have a reason for making a change.\\n\\nSo, what’s your strategy?\\n\\nA website communication and engagement strategy has so many benefits. But the biggest one by far is SEO.\\n\\nBy biggest we don’t mean the most confusing or time-consuming. It simply boils down to content. Fresh content tells Google: This is who I am! This is what I do! See me! Hear me!\\n\\nGoogle’s algorithms are super clever because they serve up the sort of content people want. But it means Google can only give people the content they want if it knows about your business and what you’re offering.\\n\\nOf course, there are some technical aspects to consider. But your best SEO strategy is a long-term communications plan.\\n\\nDo you know what the next six months for your website content looks like? What can you offer your customers other than opening hours and where you’re located?\\n\\nBy developing a digital communications strategy, your website gets updated regularly, which helps Google share your message with the right people at the right time.\\n\\nPotential customers will find you, engage with you and trust you enough to get in touch.\\n\\nYou have so many options for interesting content. It could be a thought-leadership piece, event, media release, whitepaper, testimonial—the list can go on.\\n\\nWe have a huge amount of communications tools and angles we can develop to bolster your web presence.\\n\\nGoogle also loves a fast, responsive website. Optimising your website by using the latest version of your content management system will ensure your site is running smoothly and as fast as it can.\\n\\nLikewise, this will make your site more secure and help prevent security breaches (particularly important if you use WordPress).\\n\\nWe also offer long-term website maintenance plans. These include detailed server monitoring and ensuring your CMS and plugins are up-to-date.\\n\\nFor more critical sites, we offer zero downtime code-update deployments.\\n\\nTalk to us about a long-term strategy for your website so it can be more than just another ‘brochure site’.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24654,27857,1,'Why you need a six-month comms strategy for your website','2021-07-22 05:19:49','2021-07-22 05:19:49','6bd932a0-2962-423c-8bf5-8547a00e160c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-o8eD7sK4R6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"You know the feeling: an ad promise draws you in, you click through to the website and you’re impressed because it looks super slick.\\n\\nThen you actually read it. And now you’re disappointed because it doesn’t actually say anything other than the surface detail of a business.\\n\\nThese websites are so common they’ve earned the term ‘brochure’ website. They look great, but that’s it.\\n\\nWe see it all the time and think it’s such a shame. Why? Because a website can be so. much. more.\\n\\nHow can your website escape the dreaded brochure effect? In short, don’t set and forget.\\n\\nGood websites move, breathe and live—just like your business does.\\n\\nEveryone knows it’s good practice to regularly update your website messaging and functionality. But you need to actually get around to doing it and—more importantly—have a reason for making a change.\\n\\nSo, what’s your strategy?\\n\\nA website communication and engagement strategy has so many benefits. But the biggest one by far is SEO.\\n\\nBy biggest we don’t mean the most confusing or time-consuming. It simply boils down to content. Fresh content tells Google: This is who I am! This is what I do! See me! Hear me!\\n\\nGoogle’s algorithms are super clever because they serve up the sort of content people want. But it means Google can only give people the content they want if it knows about your business and what you’re offering.\\n\\nOf course, there are some technical aspects to consider. But your best SEO strategy is a long-term communications plan.\\n\\nDo you know what the next six months for your website content looks like? What can you offer your customers other than opening hours and where you’re located?\\n\\nBy developing a digital communications strategy, your website gets updated regularly, which helps Google share your message with the right people at the right time.\\n\\nPotential customers will find you, engage with you and trust you enough to get in touch.\\n\\nYou have so many options for interesting content. It could be a thought-leadership piece, event, media release, whitepaper, testimonial—the list can go on.\\n\\nWe have a huge amount of communications tools and angles we can develop to bolster your web presence.\\n\\nGoogle also loves a fast, responsive website. Optimising your website by using the latest version of your content management system will ensure your site is running smoothly and as fast as it can.\\n\\nLikewise, this will make your site more secure and help prevent security breaches (particularly important if you use WordPress).\\n\\nWe also offer long-term website maintenance plans. These include detailed server monitoring and ensuring your CMS and plugins are up-to-date.\\n\\nFor more critical sites, we offer zero downtime code-update deployments.\\n\\nTalk to us about a long-term strategy for your website so it can be more than just another ‘brochure site’.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24656,27859,1,'Pretty or powerful? And can you have it all?','2021-07-22 05:20:42','2021-07-22 05:20:42','33cc384e-12fc-4d90-b983-0d16856480a9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XzpqqhzWYc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Being a commercial creative means someone is hoping, expecting and paying for a result.\\n\\nBut just because something is creative in its execution doesn’t mean it’s going to be effective in achieving its goal.\\n\\nHere are five pitfalls to avoid when procuring creative services:\\n\\nHiring a single creative, like a designer, to be a whole creative team. Your supplier will end up working in one strength and many weaknesses.\\nProcuring from a supplier who can use design software but isn’t a designer. The work will miss the mark despite looking okay.\\nWorking with a graphic designer who isn’t skilled in the type of design you need (like brand design). You’ll get a pretty logo lacking in brand story and meaning.\\nJumping straight into design without a strategy. You’ll receive design work that’s lovely, even beautiful… but not strategic.\\nFailing to define what success looks like. Your supplier’s work will lack purpose. Instead, make sure you have a clear goal that measures the biggest outcome of all: return on investment.\\nSo yes, creative work can be both pretty and powerful. And you can have it all… if you invest in a team of strategically focused creatives.\\n\\nCreative agencies cost more but are teams for a reason. We\'re much more powerful together than on our own.\\n\\nJust like a hand of aces vs a single 3.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24658,27861,1,'Seven mistakes people make building websites','2021-07-22 05:30:30','2021-07-22 05:30:30','fc613a6f-321f-4200-bb6d-c0303e434f98',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uGC0jkS6q3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new3\",\"new1\"],\"blocks\":{\"new3\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Open your website, the window to your business. What do you see?\",\"headingColour\":\"text-black\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The advertising you’ve done, the marketing budget you’ve spent, the countless planning meetings your team has attended—all that time and money you’ve invested has driven a potential customer to your website.\\n\\nNow is the moment.\\n\\nAfter months—maybe years—of effort, your potential customer will make their decision in seconds.\\n\\nThey may love what they see and continue to be interested. Or they may leave, with their memory of you going up in smoke and your investment with it.\\n\\nThat’s why it’s so important to build an effective website.\\n\\nFraming a website to contain everything you need is challenging. Some websites become too word-heavy, while others lack structure and narrative.\\n\\nGetting your website right from the beginning can save you a lot of pain in the long run.\\n\\nHere\'s our tips to tackling website mistakes.\\n\\n**1. Unacknowledged expectations**\\nWhat do you expect your website to do for you? You want this investment to count, so be informed, decide what you need and be intentional with your allocated budget. There are only two options—either start with careful planning and consultation and spend a realistic budget, or jump in with assumptions … and experience scope-creep, frustration and the need to pour more money in later. Your time and money (and sanity) are too valuable to waste on option two. So, choose wisely.\\n\\nIt’s also important to understand the purpose of your website. A website for a website’s sake helps no-one. Your business is unique so your website should be, too. Make it crystal clear—state who you are, what you do and what you promise your customers. Set yourself up for success by providing your developer with a clear website purpose, an informed plan and a predetermined budget.\\n\\n**2. A guess is no good**\\nAnalytics, metrics or key performance indicators (KPIs)—they’re all clever ways to study the website user journey. What do you need your website to achieve? This will depend on what kind of product or service you offer and the kind of experience you want to create for the user. Lay out your objectives and match them with KPIs.\\n\\nThere are plenty of ways to get insight into your website. Consider bounce rates, session duration or pages per session metrics. Or you could sharpen your content strategy by watching goal conversion rates of passive to active website users. Understanding your metrics and the goals you want to achieve will also help you to understand how your website interacts with its digital ecosystem.\\n\\n**3. It’s not for you**\\nIt might be about you, but the website isn’t for you. Optimising your website starts with learning what your users are responding well to. How are they getting to your website? What kind of content are they reading? When do they read it? How long are they staying?\\n\\nBy understanding your metrics you can shape a truly effective website experience for your customers. It’s all in the detail—from content creation to search engine optimisation (we have some helpful tips [here](http://newwordorder.com.au/top-20-tips-seo/)).\\n\\n**4. Information overload**\\nYour website is where your potential customers will go to check your credibility. Credibility is about trust. One way to build trust is to position yourself and your organisation as experts. However, credibility isn’t just about what you know—it’s about who you are. Include stories and testimonials about you and your organisation to avoid information overload. Then, potential customers will leave your website satisfied that you can be trusted ... and they\'re one step closer to doing business with you.\\n\\n**5. Losing the user**\\nMany people complain about feeling lost on websites. The customer journey should be clear. If the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. Use tabs and sub-pages for different categories, and make it logical. For best results, spend time studying user movements and running trials and tests. Over time your predictions will become more accurate as you get to know your audience.\\n\\n**6. Wasted words**\\nCapture your customers quickly. As we’ve previously discussed in our Writing for (readable) web article, there are some hallmarks we use when writing web copy for our clients. Here are a few of them:\\n\\n- short, effective sentences (say the same information with less)\\n- sub-headings and headings containing keywords\\n- everyday words the average reader can easily understand (plain English)\\n- direct language\\n- consistent, logical structuring of information.\\n\\n**7. Don’t be unfriendly**\\nHow does your website display on mobile devices and tablets? Due to the growth in user visits from non-desktop devices, it’s now safe to say that an unresponsive website—regardless of your industry and demographic—will cost you customers and revenue. When your website isn’t responsive, your customers won’t look for the closest desktop computer ... they’ll look for another website. Instead, make your website as friendly as possible to give your customers the same quality of experience online that they experience offline.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24661,27864,1,'The building blocks of branding','2021-07-22 05:33:33','2021-07-22 05:33:33','fa77eaf4-ad56-4916-a0d9-fe92e02b1be5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Ct01dSZeJa\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Through 20 years of branding experience, we’ve come to understand stakeholder engagement is essential for a brand to have cut-through.\\n\\nWe’ve engaged with our clients’ stakeholders for many years and in many ways—ranging from formal, formative market research through to in-depth focus groups, workshops, community forums, brand satisfaction surveys and phone interviews.\\n\\nNo matter the method, what really counts is that we capture how people relate to your brand. That relationship leads to relevance and then the ultimate goal: resonance.\\n\\n**Relationship**\\nEvery great brand is built on relationship.\\n\\nWhen you form healthy relationships with stakeholders, you open yourself up to a range of opinions. Generally, feedback gets more constructive as the relationship grows healthier.\\n\\nIf you’re the brand manager, it can feel a bit like tough love at first—but it does get easier.\\n\\n**Relevance**\\nSo much more than a logo, brands are heavy with meaning for stakeholders. And so if the environment changes but your brand doesn’t, the meaning is lost.\\n\\nA lot of the stakeholder feedback we hear about brands is that they’re outdated or lack appeal. Without relevance, your stakeholders no longer feel the love.\\n\\nConstantly retune yourself to your stakeholders and you’ll keep fulfilling their needs.\\n\\n**Resonance**\\nResonance is where understanding meets impact.\\n\\nA brand rich with resonance is the holy grail of marketing and, true to legend, few reach it.\\n\\nThat’s because resonance means your brand is a perfect fit for your stakeholders’ environment, pain points, wants and emotional connection.\\n\\nResonance engenders attention and respect, and turns want to need.\\n\\nAnd when stakeholders can’t live without your brand? Happy days.\\n\\n**The 3Rs start here**\\nWhether you’re looking to name and brand or rename and rebrand, your brand journey starts with understanding your stakeholders.\\n\\nTalk to us about how to take your first steps.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24663,27866,1,'How to really consult your stakeholders','2021-07-22 05:34:28','2021-07-22 05:34:28','bd1233e4-f644-42a3-b84d-869cd2096d56',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p>Whether they are inside, outside, removed or closely involved—stakeholders have the insight businesses need for long-term growth and sustainability.</p>\n<p>If they are a stakeholder, they have a connection with you.</p>\n<p>And like any other relationship, they need to know their connection, time and opinions are valued.</p>\n<p>It often takes an open mind to find what works for you and the stakeholder.</p>\n<p>Finding this place of mutual benefit can lead to business growth and longevity.</p>\n<p>We’ve broken down our approach to nurturing stakeholder relationships for meaningful engagement.</p>\n<h2>Your stakeholder is anyone who can be impacted by your business.</h2>\n<p>Once you really understand this, you’ll start to notice the cycle of impact between the stakeholder and your business. And, this is partly why we begin to engage with stakeholders—to understand how different groups are responding, reacting or behaving.</p>\n<h3>But who are they, really?</h3>\n<p>Now, go deeper to really understand the nuances of your stakeholder groups.</p>\n<p>Your engagement plan should be detailed enough to allow for different levels of accessibility, and demographic and cultural considerations. The better you nuance, the greater the feeling of respect and care you’ll engender.</p>\n<h3>What do I need to achieve here?</h3>\n<p>There are varying degrees of impact across the common types of engagement—inform, consult, involve, collaborate and empower. Every impact is a win for you.</p>\n<p>By inviting stakeholders to provide advice and guidance, you are showing interest and genuine regard for their opinions.</p>\n<h3>Let’s talk</h3>\n<p>A healthy and productive conversation is two-way. We pursue positive and productive conversations with stakeholders because we need to understand stakeholder perspectives, and we need to hear it from them.</p>\n<h3>Bye for now</h3>\n<p>The conversation will close, but the relationship isn’t over. Stakeholders have given their time, effort and reflections. It’s your turn to respond with accuracy, timeliness and balance.</p>\n<p>The truth is, these conversations take patience, a steadfast commitment to values, sometimes sacrifice, and always an open mind.</p>\n<p>At NWO, we care about stakeholder engagement because we regularly witness the impact it has on the health of businesses and organisations.</p>\n<p>Is it important to you?</p>\n<p><a href=\"http://newwordorder.com.au/#contact\">Talk to us about stakeholder engagement today</a>.</p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1GVSJLHr6Y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":\"\",\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24665,27868,1,'How to really consult your stakeholders','2021-07-22 05:35:48','2021-07-22 05:35:48','3e9772ce-2c8f-439b-9219-f5edd55aee80',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WmytH7pZEr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Whether they are inside, outside, removed or closely involved—stakeholders have the insight businesses need for long-term growth and sustainability.\\n\\nIf they are a stakeholder, they have a connection with you.\\n\\nAnd like any other relationship, they need to know their connection, time and opinions are valued.\\n\\nIt often takes an open mind to find what works for you and the stakeholder.\\n\\nFinding this place of mutual benefit can lead to business growth and longevity.\\n\\nWe’ve broken down our approach to nurturing stakeholder relationships for meaningful engagement.\\n\\n**Your stakeholder is anyone who can be impacted by your business.**\\nOnce you really understand this, you’ll start to notice the cycle of impact between the stakeholder and your business. And, this is partly why we begin to engage with stakeholders—to understand how different groups are responding, reacting or behaving.\\n\\n**But who are they, really?**\\nNow, go deeper to really understand the nuances of your stakeholder groups.\\n\\nYour engagement plan should be detailed enough to allow for different levels of accessibility, and demographic and cultural considerations. The better you nuance, the greater the feeling of respect and care you’ll engender.\\n\\n**What do I need to achieve here?**\\nThere are varying degrees of impact across the common types of engagement—inform, consult, involve, collaborate and empower. Every impact is a win for you.\\n\\nBy inviting stakeholders to provide advice and guidance, you are showing interest and genuine regard for their opinions.\\n\\n**Let’s talk**\\nA healthy and productive conversation is two-way. We pursue positive and productive conversations with stakeholders because we need to understand stakeholder perspectives, and we need to hear it from them.\\n\\n**Bye for now**\\nThe conversation will close, but the relationship isn’t over. Stakeholders have given their time, effort and reflections. It’s your turn to respond with accuracy, timeliness and balance.\\n\\nThe truth is, these conversations take patience, a steadfast commitment to values, sometimes sacrifice, and always an open mind.\\n\\nAt NWO, we care about stakeholder engagement because we regularly witness the impact it has on the health of businesses and organisations.\\n\\nIs it important to you?\\n\\nTalk to us about stakeholder engagement today.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24667,27870,1,'Top 20 tips for SEO','2021-07-22 05:38:16','2021-07-22 05:38:16','46809de2-177a-4f3d-85c9-2550d3beb901',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hssF3i5OvL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Good SEO starts with a bit of DIY.\\n\\nSure, there are loads of experts and agencies out there that specialise in the field, and many of them do a great job.\\n\\nBut there’s actually plenty you can do yourself before you even need to look for an external supplier to help with your SEO.\\n\\nGet your SEO checklist\\nTo get you started on your next SEO DIY project, we’ve put together a top 20 checklist.\\n\\n1. Do your research—Identify key search terms, words and phrases, and check out competitors’ sites.\\n2. Work out where you are now—As soon as possible, keep a regular record of where your site currently ranks in search results, using various words, phrases and questions.\\n3. Work out where you want to be—Define your goals early on so you can measure your progress and adjust your strategy as you go along.\\n4. Make your content relevant—Search engines provide the most relevant results to a searcher’s query, so write content based on what people might search for.\\n5. Improve the quality of your content—Publish helpful, useful articles, videos and other types of media that people will want to engage with.\\n6. Think about user experience—Make sure your site is easy to navigate, with plenty of relevant internal links to keep users on your page for longer.\\n7. Ensure your site is responsive—Is your website designed to resize for viewing on desktop, tablet and mobile devices? It should be.\\n8. Include plenty of internal links—This helps pushes traffic around your site, building higher ‘trust signals’ for Google, and gives your audience more to read.\\n9. Write meta descriptions—This short paragraph of text under your page’s URL in search results can really improve the chance of someone clicking on it.\\n10. Include title tags—These few key words describing the page and your brand name tell visitors and search engines what your site is about in the most succinct way possible.\\n11. Tag your images—Search engines cannot ‘see’ images but they can ‘read’, so it’s important to describe any pictures you upload to your site.\\n12. Create evergreen content—More thoughtful and practical advice-based articles can create better results over the long term. Top 20 list, anyone?\\n13. Consider your domain name—Having a ‘keyword-rich’ domain name can improve ranking but can also lead to closer scrutiny by search engines.\\n14. Think about headlines—Make headlines as snappy, attractive and descriptive as possible, and stay away from clickbait.\\n15. Turn on comments—This helps generate a community of engaged users and, whatever their opinion of your content, you’ll know it’s being read.\\n16. Go social—By using social media channels as a genuine way to interact with customers, you can help generate interest in your brand and drive traffic to your site.\\n17. Watch your on-site advertising—Intrusive ads can destroy the pleasure of viewing your content and also slow your site down (not good for SEO).\\n18. Avoid keyword stuffing—Some search engines will actually penalise you for obviously overusing certain keywords on your pages.\\n19. Be aware of duplicated content—If two sites publish identical content, search engines will only index one of those pages.\\n20. Don’t hide links and text—Doing things like hiding white keyword-stuffed text on a white background or hiding a link in a full stop is likely to be punished by search engines.\\n\\nFollow these tips and you’ll be well on your way up the rankings in no time!\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24670,27873,1,'Why you need a six-month comms strategy for your website','2021-07-22 05:52:23','2021-07-22 05:52:23','0ea6bd2d-8681-4e6f-a331-e400f3c7a17f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"},\"content\":[{\"type\":\"text\",\"text\":\"You know the feeling: an ad promise draws you in, you click through to the website and you’re impressed because it looks super slick.\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"},\"content\":[{\"type\":\"text\",\"text\":\"Then you actually read it. And now you’re disappointed because it doesn’t actually say anything other than the surface detail of a business.\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"},\"content\":[{\"type\":\"text\",\"text\":\"These websites are so common they’ve earned the term ‘brochure’ website. They look great, but that’s it.\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"},\"content\":[{\"type\":\"text\",\"text\":\"We see it all the time and think it’s such a shame. Why? Because a website can be so. much. more.\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"},\"content\":[{\"type\":\"text\",\"text\":\"How can your website escape the dreaded brochure effect? In short, don’t set and forget.\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"},\"content\":[{\"type\":\"text\",\"text\":\"Good websites move, breathe and live—just like your business does.\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"},\"content\":[{\"type\":\"text\",\"text\":\"Everyone knows it’s good practice to regularly update your website messaging and functionality. But you need to actually get around to doing it and—more importantly—have a reason for making a change.\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"},\"content\":[{\"type\":\"text\",\"text\":\"So, what’s your strategy?\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"},\"content\":[{\"type\":\"text\",\"text\":\"A website communication and engagement strategy has so many benefits. But the biggest one by far is SEO.\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"},\"content\":[{\"type\":\"text\",\"text\":\"By biggest we don’t mean the most confusing or time-consuming. It simply boils down to content. Fresh content tells Google: This is who I am! This is what I do! See me! Hear me!\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"},\"content\":[{\"type\":\"text\",\"text\":\"Google’s algorithms are super clever because they serve up the sort of content people want. But it means Google can only give people the content they want if it knows about your business and what you’re offering.\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"},\"content\":[{\"type\":\"text\",\"text\":\"Of course, there are some technical aspects to consider. But your best SEO strategy is a long-term communications plan.\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"},\"content\":[{\"type\":\"text\",\"text\":\"Do you know what the next six months for your website content looks like? What can you offer your customers other than opening hours and where you’re located?\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"},\"content\":[{\"type\":\"text\",\"text\":\"By developing a digital communications strategy, your website gets updated regularly, which helps Google share your message with the right people at the right time.\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"},\"content\":[{\"type\":\"text\",\"text\":\"Potential customers will find you, engage with you and trust you enough to get in touch.\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"},\"content\":[{\"type\":\"text\",\"text\":\"You have so many options for interesting content. It could be a thought-leadership piece, event, media release, whitepaper, testimonial—the list can go on.\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"},\"content\":[{\"type\":\"text\",\"text\":\"We have a huge amount of communications tools and angles we can develop to bolster your web presence.\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"},\"content\":[{\"type\":\"text\",\"text\":\"Google also loves a fast, responsive website. Optimising your website by using the latest version of your content management system will ensure your site is running smoothly and as fast as it can.\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"},\"content\":[{\"type\":\"text\",\"text\":\"Likewise, this will make your site more secure and help prevent security breaches (particularly important if you use WordPress).\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"},\"content\":[{\"type\":\"text\",\"text\":\"We also offer long-term website maintenance plans. These include detailed server monitoring and ensuring your CMS and plugins are up-to-date.\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"},\"content\":[{\"type\":\"text\",\"text\":\"For more critical sites, we offer zero downtime code-update deployments.\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"},\"content\":[{\"type\":\"text\",\"text\":\"Talk to us about a long-term strategy for your website so it can be more than just another ‘brochure site’.\"}]}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24671,27874,1,'Seven mistakes people make building websites','2021-07-22 05:55:18','2021-07-22 05:55:18','57e610eb-96e1-4afb-8ba9-dd54f2c3126e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24673,27876,1,'Seven mistakes people make building websites','2021-07-22 05:56:43','2021-07-22 05:56:43','5eb9d608-b8a1-434d-a067-b1e62f02d279',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ceS0FthEM6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-zgzhmh66J7\",\"content\":{\"fields\":{\"backgroundColour\":\"bg-white\",\"sectionHeight\":\"h-auto\",\"plainText\":\"The advertising you’ve done, the marketing budget you’ve spent, the countless planning meetings your team has attended—all that time and money you’ve invested has driven a potential customer to your website.\\n\\nNow is the moment.\\n\\nAfter months—maybe years—of effort, your potential customer will make their decision in seconds.\\n\\nThey may love what they see and continue to be interested. Or they may leave, with their memory of you going up in smoke and your investment with it.\\n\\nThat’s why it’s so important to build an effective website.\\n\\nFraming a website to contain everything you need is challenging. Some websites become too word-heavy, while others lack structure and narrative.\\n\\nGetting your website right from the beginning can save you a lot of pain in the long run.\\n\\nHere\'s our tips to tackling website mistakes.\\n\\n**1. Unacknowledged expectations**\\n\\nWhat do you expect your website to do for you? You want this investment to count, so be informed, decide what you need and be intentional with your allocated budget. There are only two options—either start with careful planning and consultation and spend a realistic budget, or jump in with assumptions … and experience scope-creep, frustration and the need to pour more money in later. Your time and money (and sanity) are too valuable to waste on option two. So, choose wisely.\\n\\nIt’s also important to understand the purpose of your website. A website for a website’s sake helps no-one. Your business is unique so your website should be, too. Make it crystal clear—state who you are, what you do and what you promise your customers. Set yourself up for success by providing your developer with a clear website purpose, an informed plan and a predetermined budget.\\n\\n**2. A guess is no good**\\n\\nAnalytics, metrics or key performance indicators (KPIs)—they’re all clever ways to study the website user journey. What do you need your website to achieve? This will depend on what kind of product or service you offer and the kind of experience you want to create for the user. Lay out your objectives and match them with KPIs.\\n\\nThere are plenty of ways to get insight into your website. Consider bounce rates, session duration or pages per session metrics. Or you could sharpen your content strategy by watching goal conversion rates of passive to active website users. Understanding your metrics and the goals you want to achieve will also help you to understand how your website interacts with its digital ecosystem.\\n\\n**3. It’s not for you**\\n\\nIt might be about you, but the website isn’t for you. Optimising your website starts with learning what your users are responding well to. How are they getting to your website? What kind of content are they reading? When do they read it? How long are they staying?\\n\\nBy understanding your metrics you can shape a truly effective website experience for your customers. It’s all in the detail—from content creation to search engine optimisation (we have some helpful tips [here](http://newwordorder.com.au/top-20-tips-seo/)).\\n\\n**4. Information overload**\\n\\nYour website is where your potential customers will go to check your credibility. Credibility is about trust. One way to build trust is to position yourself and your organisation as experts. However, credibility isn’t just about what you know—it’s about who you are. Include stories and testimonials about you and your organisation to avoid information overload. Then, potential customers will leave your website satisfied that you can be trusted ... and they\'re one step closer to doing business with you.\\n\\n**5. Losing the user**\\n\\nMany people complain about feeling lost on websites. The customer journey should be clear. If the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. Use tabs and sub-pages for different categories, and make it logical. For best results, spend time studying user movements and running trials and tests. Over time your predictions will become more accurate as you get to know your audience.\\n\\n**6. Wasted words**\\n\\nCapture your customers quickly. As we’ve previously discussed in our Writing for (readable) web article, there are some hallmarks we use when writing web copy for our clients. Here are a few of them:\\n\\n- short, effective sentences (say the same information with less)\\n- sub-headings and headings containing keywords\\n- everyday words the average reader can easily understand (plain English)\\n- direct language\\n- consistent, logical structuring of information.\\n\\n**7. Don’t be unfriendly**\\n\\nHow does your website display on mobile devices and tablets? Due to the growth in user visits from non-desktop devices, it’s now safe to say that an unresponsive website—regardless of your industry and demographic—will cost you customers and revenue. When your website isn’t responsive, your customers won’t look for the closest desktop computer ... they’ll look for another website. Instead, make your website as friendly as possible to give your customers the same quality of experience online that they experience offline.\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24675,27878,1,'The building blocks of branding','2021-07-22 05:57:58','2021-07-22 05:57:58','401097d2-d8c4-48e7-86f7-7267826050dd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-h0rIv02KE0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-zgzhmh66J7\",\"content\":{\"fields\":{\"backgroundColour\":\"bg-white\",\"sectionHeight\":\"h-auto\",\"plainText\":\"Through 20 years of branding experience, we’ve come to understand stakeholder engagement is essential for a brand to have cut-through.\\n\\nWe’ve engaged with our clients’ stakeholders for many years and in many ways—ranging from formal, formative market research through to in-depth focus groups, workshops, community forums, brand satisfaction surveys and phone interviews.\\n\\nNo matter the method, what really counts is that we capture how people relate to your brand. That relationship leads to relevance and then the ultimate goal: resonance.\\n\\n#### **Relationship**\\n\\nEvery great brand is built on relationship.\\n\\nWhen you form healthy relationships with stakeholders, you open yourself up to a range of opinions. Generally, feedback gets more constructive as the relationship grows healthier.\\n\\nIf you’re the brand manager, it can feel a bit like tough love at first—but it does get easier.\\n\\n#### **Relevance**\\n\\nSo much more than a logo, brands are heavy with meaning for stakeholders. And so if the environment changes but your brand doesn’t, the meaning is lost.\\n\\nA lot of the stakeholder feedback we hear about brands is that they’re outdated or lack appeal. Without relevance, your stakeholders no longer feel the love.\\n\\nConstantly retune yourself to your stakeholders and you’ll keep fulfilling their needs.\\n\\n#### **Resonance**\\n\\nResonance is where understanding meets impact.\\n\\nA brand rich with resonance is the holy grail of marketing and, true to legend, few reach it.\\n\\nThat’s because resonance means your brand is a perfect fit for your stakeholders’ environment, pain points, wants and emotional connection.\\n\\nResonance engenders attention and respect, and turns want to need.\\n\\nAnd when stakeholders can’t live without your brand? Happy days.\\n\\n#### **The 3Rs start here**\\n\\nWhether you’re looking to name and brand or rename and rebrand, your brand journey starts with understanding your stakeholders.\\n\\nTalk to us about how to take your first steps.\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24677,27880,1,'Why you need a six-month comms strategy for your website','2021-07-22 05:59:20','2021-07-22 05:59:20','a5449977-9ded-4bf3-b9f1-8d23e80103a2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Ag2Hjm9ifL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-zgzhmh66J7\",\"content\":{\"fields\":{\"backgroundColour\":\"bg-white\",\"sectionHeight\":\"h-auto\",\"plainText\":\"You know the feeling: an ad promise draws you in, you click through to the website and you’re impressed because it looks super slick.\\n\\nThen you actually read it. And now you’re disappointed because it doesn’t actually say anything other than the surface detail of a business.\\n\\nThese websites are so common they’ve earned the term ‘brochure’ website. They look great, but that’s it.\\n\\nWe see it all the time and think it’s such a shame. Why? Because a website can be so. much. more.\\n\\nHow can your website escape the dreaded brochure effect? In short, don’t set and forget.\\n\\nGood websites move, breathe and live—just like your business does.\\n\\nEveryone knows it’s good practice to regularly update your website messaging and functionality. But you need to actually get around to doing it and—more importantly—have a reason for making a change.\\n\\n#### So, what’s your strategy?\\n\\nA website communication and engagement strategy has so many benefits. But the biggest one by far is SEO.\\n\\nBy biggest we don’t mean the most confusing or time-consuming. It simply boils down to content. Fresh content tells Google: This is who I am! This is what I do! See me! Hear me!\\n\\nGoogle’s algorithms are super clever because they serve up the sort of content people want. But it means Google can only give people the content they want if it knows about your business and what you’re offering.\\n\\nOf course, there are some technical aspects to consider. But your best SEO strategy is a long-term communications plan.\\n\\nDo you know what the next six months for your website content looks like? What can you offer your customers other than opening hours and where you’re located?\\n\\nBy developing a digital communications strategy, your website gets updated regularly, which helps Google share your message with the right people at the right time.\\nPotential customers will find you, engage with you and trust you enough to get in touch.\\n\\nYou have so many options for interesting content. It could be a thought-leadership piece, event, media release, whitepaper, testimonial—the list can go on.\\n\\nWe have a huge amount of communications tools and angles we can develop to bolster your web presence.\\nGoogle also loves a fast, responsive website. Optimising your website by using the latest version of your content management system will ensure your site is running smoothly and as fast as it can.\\n\\nLikewise, this will make your site more secure and help prevent security breaches (particularly important if you use WordPress).\\n\\nWe also offer long-term website maintenance plans. These include detailed server monitoring and ensuring your CMS and plugins are up-to-date.\\n\\nFor more critical sites, we offer zero downtime code-update deployments.\\n\\nTalk to us about a long-term strategy for your website so it can be more than just another ‘brochure site’.\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24679,27882,1,'Top 20 tips for SEO','2021-07-22 06:04:40','2021-07-22 06:04:40','04f4ca4a-392b-459d-9e59-eb785663f1c0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-O6poAgcqdE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Good SEO starts with a bit of DIY.\",\"headingColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZQX7vXsd49\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-zgzhmh66J7\",\"content\":{\"fields\":{\"backgroundColour\":\"bg-white\",\"sectionHeight\":\"h-auto\",\"plainText\":\"Sure, there are loads of experts and agencies out there that specialise in the field, and many of them do a great job.\\n\\nBut there’s actually plenty you can do yourself before you even need to look for an external supplier to help with your SEO.\\n\\nGet your SEO checklist\\nTo get you started on your next SEO DIY project, we’ve put together a top 20 checklist.\\n\\n1. Do your research—Identify key search terms, words and phrases, and check out competitors’ sites.\\n2. Work out where you are now—As soon as possible, keep a regular record of where your site currently ranks in search results, using various words, phrases and questions.\\n3. Work out where you want to be—Define your goals early on so you can measure your progress and adjust your strategy as you go along.\\n4. Make your content relevant—Search engines provide the most relevant results to a searcher’s query, so write content based on what people might search for.\\n5. Improve the quality of your content—Publish helpful, useful articles, videos and other types of media that people will want to engage with.\\n6. Think about user experience—Make sure your site is easy to navigate, with plenty of relevant internal links to keep users on your page for longer.\\n7. Ensure your site is responsive—Is your website designed to resize for viewing on desktop, tablet and mobile devices? It should be.\\n8. Include plenty of internal links—This helps pushes traffic around your site, building higher ‘trust signals’ for Google, and gives your audience more to read.\\n9. Write meta descriptions—This short paragraph of text under your page’s URL in search results can really improve the chance of someone clicking on it.\\n10. Include title tags—These few key words describing the page and your brand name tell visitors and search engines what your site is about in the most succinct way possible.\\n11. Tag your images—Search engines cannot ‘see’ images but they can ‘read’, so it’s important to describe any pictures you upload to your site.\\n12. Create evergreen content—More thoughtful and practical advice-based articles can create better results over the long term. Top 20 list, anyone?\\n13. Consider your domain name—Having a ‘keyword-rich’ domain name can improve ranking but can also lead to closer scrutiny by search engines.\\n14. Think about headlines—Make headlines as snappy, attractive and descriptive as possible, and stay away from clickbait.\\n15. Turn on comments—This helps generate a community of engaged users and, whatever their opinion of your content, you’ll know it’s being read.\\n16. Go social—By using social media channels as a genuine way to interact with customers, you can help generate interest in your brand and drive traffic to your site.\\n17. Watch your on-site advertising—Intrusive ads can destroy the pleasure of viewing your content and also slow your site down (not good for SEO).\\n18. Avoid keyword stuffing—Some search engines will actually penalise you for obviously overusing certain keywords on your pages.\\n19. Be aware of duplicated content—If two sites publish identical content, search engines will only index one of those pages.\\n20. Don’t hide links and text—Doing things like hiding white keyword-stuffed text on a white background or hiding a link in a full stop is likely to be punished by search engines.\\n\\nFollow these tips and you’ll be well on your way up the rankings in no time!\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24681,27884,1,'Top 20 tips for SEO','2021-07-22 06:05:23','2021-07-22 06:05:23','6d338a9d-4a29-43e2-b735-ed67a353a821',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZQX7vXsd49\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-zgzhmh66J7\",\"content\":{\"fields\":{\"backgroundColour\":\"bg-white\",\"sectionHeight\":\"h-auto\",\"plainText\":\"#### Good SEO starts with a bit of DIY.\\n\\nSure, there are loads of experts and agencies out there that specialise in the field, and many of them do a great job.\\n\\nBut there’s actually plenty you can do yourself before you even need to look for an external supplier to help with your SEO.\\n\\nGet your SEO checklist\\nTo get you started on your next SEO DIY project, we’ve put together a top 20 checklist.\\n\\n1. Do your research—Identify key search terms, words and phrases, and check out competitors’ sites.\\n2. Work out where you are now—As soon as possible, keep a regular record of where your site currently ranks in search results, using various words, phrases and questions.\\n3. Work out where you want to be—Define your goals early on so you can measure your progress and adjust your strategy as you go along.\\n4. Make your content relevant—Search engines provide the most relevant results to a searcher’s query, so write content based on what people might search for.\\n5. Improve the quality of your content—Publish helpful, useful articles, videos and other types of media that people will want to engage with.\\n6. Think about user experience—Make sure your site is easy to navigate, with plenty of relevant internal links to keep users on your page for longer.\\n7. Ensure your site is responsive—Is your website designed to resize for viewing on desktop, tablet and mobile devices? It should be.\\n8. Include plenty of internal links—This helps pushes traffic around your site, building higher ‘trust signals’ for Google, and gives your audience more to read.\\n9. Write meta descriptions—This short paragraph of text under your page’s URL in search results can really improve the chance of someone clicking on it.\\n10. Include title tags—These few key words describing the page and your brand name tell visitors and search engines what your site is about in the most succinct way possible.\\n11. Tag your images—Search engines cannot ‘see’ images but they can ‘read’, so it’s important to describe any pictures you upload to your site.\\n12. Create evergreen content—More thoughtful and practical advice-based articles can create better results over the long term. Top 20 list, anyone?\\n13. Consider your domain name—Having a ‘keyword-rich’ domain name can improve ranking but can also lead to closer scrutiny by search engines.\\n14. Think about headlines—Make headlines as snappy, attractive and descriptive as possible, and stay away from clickbait.\\n15. Turn on comments—This helps generate a community of engaged users and, whatever their opinion of your content, you’ll know it’s being read.\\n16. Go social—By using social media channels as a genuine way to interact with customers, you can help generate interest in your brand and drive traffic to your site.\\n17. Watch your on-site advertising—Intrusive ads can destroy the pleasure of viewing your content and also slow your site down (not good for SEO).\\n18. Avoid keyword stuffing—Some search engines will actually penalise you for obviously overusing certain keywords on your pages.\\n19. Be aware of duplicated content—If two sites publish identical content, search engines will only index one of those pages.\\n20. Don’t hide links and text—Doing things like hiding white keyword-stuffed text on a white background or hiding a link in a full stop is likely to be punished by search engines.\\n\\nFollow these tips and you’ll be well on your way up the rankings in no time!\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24683,27886,1,'Top 20 tips for SEO','2021-07-22 06:07:24','2021-07-22 06:07:24','b986c5fe-e606-4f76-ab4b-d734aef248a8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZQX7vXsd49\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-zgzhmh66J7\",\"content\":{\"fields\":{\"backgroundColour\":\"bg-white\",\"sectionHeight\":\"h-auto\",\"plainText\":\"### **GOOD SEO STARTS WITH A BIT OF DIY.**\\n\\nSure, there are loads of experts and agencies out there that specialise in the field, and many of them do a great job.\\n\\nBut there’s actually plenty you can do yourself before you even need to look for an external supplier to help with your SEO.\\n\\nGet your SEO checklist\\nTo get you started on your next SEO DIY project, we’ve put together a top 20 checklist.\\n\\n1. Do your research—Identify key search terms, words and phrases, and check out competitors’ sites.\\n2. Work out where you are now—As soon as possible, keep a regular record of where your site currently ranks in search results, using various words, phrases and questions.\\n3. Work out where you want to be—Define your goals early on so you can measure your progress and adjust your strategy as you go along.\\n4. Make your content relevant—Search engines provide the most relevant results to a searcher’s query, so write content based on what people might search for.\\n5. Improve the quality of your content—Publish helpful, useful articles, videos and other types of media that people will want to engage with.\\n6. Think about user experience—Make sure your site is easy to navigate, with plenty of relevant internal links to keep users on your page for longer.\\n7. Ensure your site is responsive—Is your website designed to resize for viewing on desktop, tablet and mobile devices? It should be.\\n8. Include plenty of internal links—This helps pushes traffic around your site, building higher ‘trust signals’ for Google, and gives your audience more to read.\\n9. Write meta descriptions—This short paragraph of text under your page’s URL in search results can really improve the chance of someone clicking on it.\\n10. Include title tags—These few key words describing the page and your brand name tell visitors and search engines what your site is about in the most succinct way possible.\\n11. Tag your images—Search engines cannot ‘see’ images but they can ‘read’, so it’s important to describe any pictures you upload to your site.\\n12. Create evergreen content—More thoughtful and practical advice-based articles can create better results over the long term. Top 20 list, anyone?\\n13. Consider your domain name—Having a ‘keyword-rich’ domain name can improve ranking but can also lead to closer scrutiny by search engines.\\n14. Think about headlines—Make headlines as snappy, attractive and descriptive as possible, and stay away from clickbait.\\n15. Turn on comments—This helps generate a community of engaged users and, whatever their opinion of your content, you’ll know it’s being read.\\n16. Go social—By using social media channels as a genuine way to interact with customers, you can help generate interest in your brand and drive traffic to your site.\\n17. Watch your on-site advertising—Intrusive ads can destroy the pleasure of viewing your content and also slow your site down (not good for SEO).\\n18. Avoid keyword stuffing—Some search engines will actually penalise you for obviously overusing certain keywords on your pages.\\n19. Be aware of duplicated content—If two sites publish identical content, search engines will only index one of those pages.\\n20. Don’t hide links and text—Doing things like hiding white keyword-stuffed text on a white background or hiding a link in a full stop is likely to be punished by search engines.\\n\\nFollow these tips and you’ll be well on your way up the rankings in no time!\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24685,27888,1,'How to really consult your stakeholders','2021-07-22 06:08:55','2021-07-22 06:08:55','44fd8003-5f6f-4b87-803e-81be78a91389',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P2IEHpScdx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-zgzhmh66J7\",\"content\":{\"fields\":{\"backgroundColour\":\"bg-white\",\"sectionHeight\":\"h-auto\",\"plainText\":\"Whether they are inside, outside, removed or closely involved—stakeholders have the insight businesses need for long-term growth and sustainability.\\n\\nIf they are a stakeholder, they have a connection with you.\\n\\nAnd like any other relationship, they need to know their connection, time and opinions are valued.\\n\\nIt often takes an open mind to find what works for you and the stakeholder.\\n\\nFinding this place of mutual benefit can lead to business growth and longevity.\\n\\nWe’ve broken down our approach to nurturing stakeholder relationships for meaningful engagement.\\n\\n#### **Your stakeholder is anyone who can be impacted by your business.**\\n\\nOnce you really understand this, you’ll start to notice the cycle of impact between the stakeholder and your business. And, this is partly why we begin to engage with stakeholders—to understand how different groups are responding, reacting or behaving.\\n\\n#### **But who are they, really?**\\n\\nNow, go deeper to really understand the nuances of your stakeholder groups.\\n\\nYour engagement plan should be detailed enough to allow for different levels of accessibility, and demographic and cultural considerations. The better you nuance, the greater the feeling of respect and care you’ll engender.\\n\\n#### **What do I need to achieve here?**\\n\\nThere are varying degrees of impact across the common types of engagement—inform, consult, involve, collaborate and empower. Every impact is a win for you.\\n\\nBy inviting stakeholders to provide advice and guidance, you are showing interest and genuine regard for their opinions.\\n\\n#### **Let’s talk**\\n\\nA healthy and productive conversation is two-way. We pursue positive and productive conversations with stakeholders because we need to understand stakeholder perspectives, and we need to hear it from them.\\n\\n#### **Bye for now**\\n\\nThe conversation will close, but the relationship isn’t over. Stakeholders have given their time, effort and reflections. It’s your turn to respond with accuracy, timeliness and balance.\\n\\nThe truth is, these conversations take patience, a steadfast commitment to values, sometimes sacrifice, and always an open mind.\\n\\nAt NWO, we care about stakeholder engagement because we regularly witness the impact it has on the health of businesses and organisations.\\n\\nIs it important to you?\\n\\nTalk to us about stakeholder engagement today.\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24686,27889,1,'How to really consult your stakeholders','2021-07-22 06:09:31','2021-07-22 06:09:31','71124a88-3930-42a6-bcee-d7ebb50ea6f4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P2IEHpScdx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-zgzhmh66J7\",\"content\":{\"fields\":{\"backgroundColour\":\"bg-white\",\"sectionHeight\":\"h-auto\",\"plainText\":\"Whether they are inside, outside, removed or closely involved—stakeholders have the insight businesses need for long-term growth and sustainability.\\n\\nIf they are a stakeholder, they have a connection with you.\\n\\nAnd like any other relationship, they need to know their connection, time and opinions are valued.\\n\\nIt often takes an open mind to find what works for you and the stakeholder.\\n\\nFinding this place of mutual benefit can lead to business growth and longevity.\\n\\nWe’ve broken down our approach to nurturing stakeholder relationships for meaningful engagement.\\n\\n#### **Your stakeholder is anyone who can be impacted by your business.**\\n\\nOnce you really understand this, you’ll start to notice the cycle of impact between the stakeholder and your business. And, this is partly why we begin to engage with stakeholders—to understand how different groups are responding, reacting or behaving.\\n\\n#### **But who are they, really?**\\n\\nNow, go deeper to really understand the nuances of your stakeholder groups.\\n\\nYour engagement plan should be detailed enough to allow for different levels of accessibility, and demographic and cultural considerations. The better you nuance, the greater the feeling of respect and care you’ll engender.\\n\\n#### **What do I need to achieve here?**\\n\\nThere are varying degrees of impact across the common types of engagement—inform, consult, involve, collaborate and empower. Every impact is a win for you.\\n\\nBy inviting stakeholders to provide advice and guidance, you are showing interest and genuine regard for their opinions.\\n\\n#### **Let’s talk**\\n\\nA healthy and productive conversation is two-way. We pursue positive and productive conversations with stakeholders because we need to understand stakeholder perspectives, and we need to hear it from them.\\n\\n#### **Bye for now**\\n\\nThe conversation will close, but the relationship isn’t over. Stakeholders have given their time, effort and reflections. It’s your turn to respond with accuracy, timeliness and balance.\\n\\nThe truth is, these conversations take patience, a steadfast commitment to values, sometimes sacrifice, and always an open mind.\\n\\nAt NWO, we care about stakeholder engagement because we regularly witness the impact it has on the health of businesses and organisations.\\n\\nIs it important to you?\\n\\nTalk to us about stakeholder engagement today.\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24691,27894,1,'Top 20 tips for SEO','2021-07-22 06:21:57','2021-07-22 06:21:57','00513150-8db7-40b1-a592-32f0c393e4a4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZQX7vXsd49\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-zgzhmh66J7\",\"content\":{\"fields\":{\"backgroundColour\":\"bg-white\",\"sectionHeight\":\"h-auto\",\"plainText\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P9HDvjQfFI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"GOOD SEO STARTS WITH A BIT OF DIY\",\"headingColour\":\"text-black\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Sure, there are loads of experts and agencies out there that specialise in the field, and many of them do a great job.\\n\\nBut there’s actually plenty you can do yourself before you even need to look for an external supplier to help with your SEO.\\n\\nGet your SEO checklist\\n\\nTo get you started on your next SEO DIY project, we’ve put together a top 20 checklist.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":\"1\",\"fields\":{\"gridItems\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\",\"new5\",\"new6\",\"new7\",\"new8\",\"new9\",\"new10\",\"new11\",\"new12\",\"new13\",\"new14\",\"new15\",\"new16\",\"new17\",\"new18\",\"new19\",\"new20\"],\"blocks\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"1. 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Watch your on-site advertising\",\"text\":\"Intrusive ads can destroy the pleasure of viewing your content and also slow your site down (not good for SEO).\"}},\"new18\":{\"type\":\"6\",\"fields\":{\"heading\":\"18. Avoid keyword stuffing\",\"text\":\"Some search engines will actually penalise you for obviously overusing certain keywords on your pages.\"}},\"new19\":{\"type\":\"6\",\"fields\":{\"heading\":\"19. Be aware of duplicated content\",\"text\":\"If two sites publish identical content, search engines will only index one of those pages.\"}},\"new20\":{\"type\":\"6\",\"fields\":{\"heading\":\"20. Don’t hide links and text\",\"text\":\"Doing things like hiding white keyword-stuffed text on a white background or hiding a link in a full stop is likely to be punished by search engines.\"}}}}}},\"new4\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Follow these tips and you’ll be well on your way up the rankings in no time!\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24693,27896,1,'Pretty or powerful? And can you have it all?','2021-07-22 09:36:18','2021-07-22 09:36:18','a44ac49f-f699-41ac-8f45-e21a68bfbafc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2kuJmcRRkp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-zgzhmh66J7\",\"content\":{\"fields\":{\"backgroundColour\":\"bg-white\",\"sectionHeight\":\"h-auto\",\"plainText\":\"#### Being a commercial creative means someone is hoping, expecting and paying for a result.\\n\\nBut just because something is creative in its execution doesn’t mean it’s going to be effective in achieving its goal.\\n\\nHere are five pitfalls to avoid when procuring creative services:\\n\\n- Hiring a single creative, like a designer, to be a whole creative team. Your supplier will end up working in one strength and many weaknesses.\\n- Procuring from a supplier who can use design software but isn’t a designer. The work will miss the mark despite looking okay.\\n- Working with a graphic designer who isn’t skilled in the type of design you need (like brand design). You’ll get a pretty logo lacking in brand story and meaning.\\n- Jumping straight into design without a strategy. You’ll receive design work that’s lovely, even beautiful… but not strategic.\\n- Failing to define what success looks like. Your supplier’s work will lack purpose. Instead, make sure you have a clear goal that measures the biggest outcome of all: return on investment.\\n\\nSo yes, creative work can be both pretty and powerful. And you can have it all… if you invest in a team of strategically focused creatives.\\n\\nCreative agencies cost more but are teams for a reason. We\'re much more powerful together than on our own.\\n\\nJust like a hand of aces vs a single 3.\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24695,27898,1,'Seven mistakes people make building websites','2021-07-22 09:37:59','2021-07-22 09:37:59','cca292de-505b-4fd1-a835-1f543d955e83',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7Z3z0PQH6c\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-zgzhmh66J7\",\"content\":{\"fields\":{\"backgroundColour\":\"bg-white\",\"sectionHeight\":\"h-auto\",\"plainText\":\"The advertising you’ve done, the marketing budget you’ve spent, the countless planning meetings your team has attended—all that time and money you’ve invested has driven a potential customer to your website.\\n\\nNow is the moment.\\n\\nAfter months—maybe years—of effort, your potential customer will make their decision in seconds.\\n\\nThey may love what they see and continue to be interested. Or they may leave, with their memory of you going up in smoke and your investment with it.\\n\\nThat’s why it’s so important to build an effective website.\\n\\nFraming a website to contain everything you need is challenging. Some websites become too word-heavy, while others lack structure and narrative.\\n\\nGetting your website right from the beginning can save you a lot of pain in the long run.\\n\\nHere\'s our tips to tackling website mistakes.\\n\\n**1. Unacknowledged expectations**\\n\\nWhat do you expect your website to do for you? You want this investment to count, so be informed, decide what you need and be intentional with your allocated budget. There are only two options—either start with careful planning and consultation and spend a realistic budget, or jump in with assumptions … and experience scope-creep, frustration and the need to pour more money in later. Your time and money (and sanity) are too valuable to waste on option two. So, choose wisely.\\n\\nIt’s also important to understand the purpose of your website. A website for a website’s sake helps no-one. Your business is unique so your website should be, too. Make it crystal clear—state who you are, what you do and what you promise your customers. Set yourself up for success by providing your developer with a clear website purpose, an informed plan and a predetermined budget.\\n\\n**2. A guess is no good**\\n\\nAnalytics, metrics or key performance indicators (KPIs)—they’re all clever ways to study the website user journey. What do you need your website to achieve? This will depend on what kind of product or service you offer and the kind of experience you want to create for the user. Lay out your objectives and match them with KPIs.\\n\\nThere are plenty of ways to get insight into your website. Consider bounce rates, session duration or pages per session metrics. Or you could sharpen your content strategy by watching goal conversion rates of passive to active website users. Understanding your metrics and the goals you want to achieve will also help you to understand how your website interacts with its digital ecosystem.\\n\\n**3. It’s not for you**\\n\\nIt might be about you, but the website isn’t for you. Optimising your website starts with learning what your users are responding well to. How are they getting to your website? What kind of content are they reading? When do they read it? How long are they staying?\\n\\nBy understanding your metrics you can shape a truly effective website experience for your customers. It’s all in the detail—from content creation to search engine optimisation (we have some helpful tips [here](http://newwordorder.com.au/top-20-tips-seo/)).\\n\\n**4. Information overload**\\n\\nYour website is where your potential customers will go to check your credibility. Credibility is about trust. One way to build trust is to position yourself and your organisation as experts. However, credibility isn’t just about what you know—it’s about who you are. Include stories and testimonials about you and your organisation to avoid information overload. Then, potential customers will leave your website satisfied that you can be trusted ... and they\'re one step closer to doing business with you.\\n\\n**5. Losing the user**\\n\\nMany people complain about feeling lost on websites. The customer journey should be clear. If the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. Use tabs and sub-pages for different categories, and make it logical. For best results, spend time studying user movements and running trials and tests. Over time your predictions will become more accurate as you get to know your audience.\\n\\n**6. Wasted words**\\n\\nCapture your customers quickly. As we’ve previously discussed in our Writing for (readable) web article, there are some hallmarks we use when writing web copy for our clients. Here are a few of them:\\n\\n- short, effective sentences (say the same information with less)\\n- sub-headings and headings containing keywords\\n- everyday words the average reader can easily understand (plain English)\\n- direct language\\n- consistent, logical structuring of information.\\n\\n**7. Don’t be unfriendly**\\n\\nHow does your website display on mobile devices and tablets? Due to the growth in user visits from non-desktop devices, it’s now safe to say that an unresponsive website—regardless of your industry and demographic—will cost you customers and revenue. When your website isn’t responsive, your customers won’t look for the closest desktop computer ... they’ll look for another website. Instead, make your website as friendly as possible to give your customers the same quality of experience online that they experience offline.\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24697,27900,1,'The building blocks of branding','2021-07-22 09:39:45','2021-07-22 09:39:45','62bd65be-d719-44d2-ac2d-a68dbe3ba9ce',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-h0rIv02KE0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-zgzhmh66J7\",\"content\":{\"fields\":{\"backgroundColour\":\"bg-white\",\"sectionHeight\":\"h-auto\",\"plainText\":\"Through 20 years of branding experience, we’ve come to understand stakeholder engagement is essential for a brand to have cut-through.\\n\\nWe’ve engaged with our clients’ stakeholders for many years and in many ways—ranging from formal, formative market research through to in-depth focus groups, workshops, community forums, brand satisfaction surveys and phone interviews.\\n\\nNo matter the method, what really counts is that we capture how people relate to your brand. That relationship leads to relevance and then the ultimate goal: resonance.\\n\\n#### **Relationship**\\n\\nEvery great brand is built on relationship.\\n\\nWhen you form healthy relationships with stakeholders, you open yourself up to a range of opinions. Generally, feedback gets more constructive as the relationship grows healthier.\\n\\nIf you’re the brand manager, it can feel a bit like tough love at first—but it does get easier.\\n\\n#### **Relevance**\\n\\nSo much more than a logo, brands are heavy with meaning for stakeholders. And so if the environment changes but your brand doesn’t, the meaning is lost.\\n\\nA lot of the stakeholder feedback we hear about brands is that they’re outdated or lack appeal. Without relevance, your stakeholders no longer feel the love.\\n\\nConstantly retune yourself to your stakeholders and you’ll keep fulfilling their needs.\\n\\n#### **Resonance**\\n\\nResonance is where understanding meets impact.\\n\\nA brand rich with resonance is the holy grail of marketing and, true to legend, few reach it.\\n\\nThat’s because resonance means your brand is a perfect fit for your stakeholders’ environment, pain points, wants and emotional connection.\\n\\nResonance engenders attention and respect, and turns want to need.\\n\\nAnd when stakeholders can’t live without your brand? Happy days.\\n\\n#### **The 3Rs start here**\\n\\nWhether you’re looking to name and brand or rename and rebrand, your brand journey starts with understanding your stakeholders.\\n\\nTalk to us about how to take your first steps.\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24711,27914,1,'Break away from the same-same with custom illustration','2021-07-22 09:43:45','2021-07-22 09:43:45','bac7a30a-6059-4814-9431-af4ac1d2f864',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tiYExhhMPf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"There’s nothing more special than something made just for you.\",\"headingColour\":\"text-black\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"You hold it loudly and proudly for all to see—and they notice because there’s nothing else in the world quite like it. And this makes you treasure it that little bit more.\\n\\nThe dream of an illustrator is to have time, budget and ability to craft a bespoke masterpiece for every job that comes across the desk.\\n\\nThat dream doesn’t turn to reality very often. But that doesn’t mean your brand has to revert to using the same old stock illustrations everyone else uses either.\\n\\nThere are so many ways to get over those hurdles when a project doesn’t have time or budget to allow for a custom piece.\\n\\nA lot of the time, stock illustration can be tweaked to give it the edge it needs to stand out from the crowd.\\n\\nChange up the colours, mix up the style and jazz up the faces.\\n\\nSometimes stock forms the base for us to build something fresh. And other times there might already be the perfect stock illustration that tells the right story without much tweaking at all.\\n\\nWhatever the constraints—budget, time, brief—there’s always a way break free. It just takes some thinking outside of the box. If you’re drowning in a sea of same-same, come chat to us and we’ll get you out of there in no time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24723,27926,1,'Break away from the same-same with custom illustration','2021-07-22 23:34:54','2021-07-22 23:34:54','a1173ea1-127d-49da-a697-142433ecd8aa',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tiYExhhMPf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"There’s nothing more special than something made just for you.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"You hold it loudly and proudly for all to see—and they notice because there’s nothing else in the world quite like it. And this makes you treasure it that little bit more.\\n\\nThe dream of an illustrator is to have time, budget and ability to craft a bespoke masterpiece for every job that comes across the desk.\\n\\nThat dream doesn’t turn to reality very often. But that doesn’t mean your brand has to revert to using the same old stock illustrations everyone else uses either.\\n\\nThere are so many ways to get over those hurdles when a project doesn’t have time or budget to allow for a custom piece.\\n\\nA lot of the time, stock illustration can be tweaked to give it the edge it needs to stand out from the crowd.\\n\\nChange up the colours, mix up the style and jazz up the faces.\\n\\nSometimes stock forms the base for us to build something fresh. And other times there might already be the perfect stock illustration that tells the right story without much tweaking at all.\\n\\nWhatever the constraints—budget, time, brief—there’s always a way break free. It just takes some thinking outside of the box. If you’re drowning in a sea of same-same, come chat to us and we’ll get you out of there in no time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24725,27928,1,'Why you need a six-month comms strategy for your website','2021-07-22 23:36:59','2021-07-22 23:36:59','114952d9-8a79-496c-937a-b9b43379862a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AgEbVkr4de\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"YOU KNOW THE FEELING: AN AD PROMISE DRAWS YOU IN, YOU CLICK THROUGH TO THE WEBSITE AND YOU’RE IMPRESSED BECAUSE IT LOOKS SUPER SLICK.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Then you actually read it. And now you’re disappointed because it doesn’t actually say anything other than the surface detail of a business.\\n\\nThese websites are so common they’ve earned the term ‘brochure’ website. They look great, but that’s it.\\n\\nWe see it all the time and think it’s such a shame. Why? Because a website can be so. much. more.\\n\\nHow can your website escape the dreaded brochure effect? In short, don’t set and forget.\\n\\nGood websites move, breathe and live—just like your business does.\\n\\nEveryone knows it’s good practice to regularly update your website messaging and functionality. But you need to actually get around to doing it and—more importantly—have a reason for making a change.\\n\\nSo, what’s your strategy?\\n\\nA website communication and engagement strategy has so many benefits. But the biggest one by far is SEO.\\n\\nBy biggest we don’t mean the most confusing or time-consuming. It simply boils down to content. Fresh content tells Google: This is who I am! This is what I do! See me! Hear me!\\n\\nGoogle’s algorithms are super clever because they serve up the sort of content people want. But it means Google can only give people the content they want if it knows about your business and what you’re offering.\\n\\nOf course, there are some technical aspects to consider. But your best SEO strategy is a long-term communications plan.\\n\\nDo you know what the next six months for your website content looks like? What can you offer your customers other than opening hours and where you’re located?\\n\\nBy developing a digital communications strategy, your website gets updated regularly, which helps Google share your message with the right people at the right time.\\n\\nPotential customers will find you, engage with you and trust you enough to get in touch.\\n\\nYou have so many options for interesting content. It could be a thought-leadership piece, event, media release, whitepaper, testimonial—the list can go on.\\n\\nWe have a huge amount of communications tools and angles we can develop to bolster your web presence.\\n\\nGoogle also loves a fast, responsive website. Optimising your website by using the latest version of your content management system will ensure your site is running smoothly and as fast as it can.\\n\\nLikewise, this will make your site more secure and help prevent security breaches (particularly important if you use WordPress).\\n\\nWe also offer long-term website maintenance plans. These include detailed server monitoring and ensuring your CMS and plugins are up-to-date.\\n\\nFor more critical sites, we offer zero downtime code-update deployments.\\n\\nTalk to us about a long-term strategy for your website so it can be more than just another ‘brochure site’.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24727,27930,1,'Why you need a six-month comms strategy for your website','2021-07-22 23:38:56','2021-07-22 23:38:56','a7e978d1-fb49-4318-b090-238a8ad2dfd7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AgEbVkr4de\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"YOU KNOW THE FEELING: AN AD PROMISE DRAWS YOU IN, YOU CLICK THROUGH TO THE WEBSITE AND YOU’RE IMPRESSED BECAUSE IT LOOKS SUPER SLICK.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Then you actually read it. And now you’re disappointed because it doesn’t actually say anything other than the surface detail of a business.\\n\\n#### These websites are so common they’ve earned the term ‘brochure’ website. They look great, but that’s it.\\n\\nWe see it all the time and think it’s such a shame. Why? Because a website can be so. much. more.\\n\\nHow can your website escape the dreaded brochure effect? In short, don’t set and forget.\\n\\nGood websites move, breathe and live—just like your business does.\\n\\nEveryone knows it’s good practice to regularly update your website messaging and functionality. But you need to actually get around to doing it and—more importantly—have a reason for making a change.\\n\\n#### So, what’s your strategy?\\n\\nA website communication and engagement strategy has so many benefits. But the biggest one by far is SEO.\\n\\nBy biggest we don’t mean the most confusing or time-consuming. It simply boils down to content. Fresh content tells Google: This is who I am! This is what I do! See me! Hear me!\\n\\nGoogle’s algorithms are super clever because they serve up the sort of content people want. But it means Google can only give people the content they want if it knows about your business and what you’re offering.\\n\\nOf course, there are some technical aspects to consider. But your best SEO strategy is a long-term communications plan.\\n\\nDo you know what the next six months for your website content looks like? What can you offer your customers other than opening hours and where you’re located?\\n\\nBy developing a digital communications strategy, your website gets updated regularly, which helps Google share your message with the right people at the right time.\\n\\nPotential customers will find you, engage with you and trust you enough to get in touch.\\n\\nYou have so many options for interesting content. It could be a thought-leadership piece, event, media release, whitepaper, testimonial—the list can go on.\\n\\nWe have a huge amount of communications tools and angles we can develop to bolster your web presence.\\n\\nGoogle also loves a fast, responsive website. Optimising your website by using the latest version of your content management system will ensure your site is running smoothly and as fast as it can.\\n\\nLikewise, this will make your site more secure and help prevent security breaches (particularly important if you use WordPress).\\n\\nWe also offer long-term website maintenance plans. These include detailed server monitoring and ensuring your CMS and plugins are up-to-date.\\n\\nFor more critical sites, we offer zero downtime code-update deployments.\\n\\nTalk to us about a long-term strategy for your website so it can be more than just another ‘brochure site’.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24745,27948,1,'Break away from the same-same with custom illustration','2021-07-23 00:37:47','2021-07-23 00:37:47','97724f28-d535-4681-8cb8-1c4aee9d3a46',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tiYExhhMPf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"There’s nothing more special than something made just for you.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"You hold it loudly and proudly for all to see—and they notice because there’s nothing else in the world quite like it. And this makes you treasure it that little bit more.\\n\\nThe dream of an illustrator is to have time, budget and ability to craft a bespoke masterpiece for every job that comes across the desk.\\n\\nThat dream doesn’t turn to reality very often. But that doesn’t mean your brand has to revert to using the same old stock illustrations everyone else uses either.\\n\\nThere are so many ways to get over those hurdles when a project doesn’t have time or budget to allow for a custom piece.\\n\\nA lot of the time, stock illustration can be tweaked to give it the edge it needs to stand out from the crowd.\\n\\nChange up the colours, mix up the style and jazz up the faces.\\n\\nSometimes stock forms the base for us to build something fresh. And other times there might already be the perfect stock illustration that tells the right story without much tweaking at all.\\n\\nWhatever the constraints—budget, time, brief—there’s always a way break free. It just takes some thinking outside of the box. If you’re drowning in a sea of same-same, come chat to us and we’ll get you out of there in no time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24746,27949,1,'Why you need a six-month comms strategy for your website','2021-07-23 00:38:08','2021-07-23 00:38:08','1b0e40b7-9aa8-45b3-a72d-f96f921432fc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AgEbVkr4de\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"YOU KNOW THE FEELING: AN AD PROMISE DRAWS YOU IN, YOU CLICK THROUGH TO THE WEBSITE AND YOU’RE IMPRESSED BECAUSE IT LOOKS SUPER SLICK.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Then you actually read it. And now you’re disappointed because it doesn’t actually say anything other than the surface detail of a business.\\n\\n#### These websites are so common they’ve earned the term ‘brochure’ website. They look great, but that’s it.\\n\\nWe see it all the time and think it’s such a shame. Why? Because a website can be so. much. more.\\n\\nHow can your website escape the dreaded brochure effect? In short, don’t set and forget.\\n\\nGood websites move, breathe and live—just like your business does.\\n\\nEveryone knows it’s good practice to regularly update your website messaging and functionality. But you need to actually get around to doing it and—more importantly—have a reason for making a change.\\n\\n#### So, what’s your strategy?\\n\\nA website communication and engagement strategy has so many benefits. But the biggest one by far is SEO.\\n\\nBy biggest we don’t mean the most confusing or time-consuming. It simply boils down to content. Fresh content tells Google: This is who I am! This is what I do! See me! Hear me!\\n\\nGoogle’s algorithms are super clever because they serve up the sort of content people want. But it means Google can only give people the content they want if it knows about your business and what you’re offering.\\n\\nOf course, there are some technical aspects to consider. But your best SEO strategy is a long-term communications plan.\\n\\nDo you know what the next six months for your website content looks like? What can you offer your customers other than opening hours and where you’re located?\\n\\nBy developing a digital communications strategy, your website gets updated regularly, which helps Google share your message with the right people at the right time.\\n\\nPotential customers will find you, engage with you and trust you enough to get in touch.\\n\\nYou have so many options for interesting content. It could be a thought-leadership piece, event, media release, whitepaper, testimonial—the list can go on.\\n\\nWe have a huge amount of communications tools and angles we can develop to bolster your web presence.\\n\\nGoogle also loves a fast, responsive website. Optimising your website by using the latest version of your content management system will ensure your site is running smoothly and as fast as it can.\\n\\nLikewise, this will make your site more secure and help prevent security breaches (particularly important if you use WordPress).\\n\\nWe also offer long-term website maintenance plans. These include detailed server monitoring and ensuring your CMS and plugins are up-to-date.\\n\\nFor more critical sites, we offer zero downtime code-update deployments.\\n\\nTalk to us about a long-term strategy for your website so it can be more than just another ‘brochure site’.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24748,27951,1,'Pretty or powerful? And can you have it all?','2021-07-23 00:40:50','2021-07-23 00:40:50','fe37ae2b-367a-4a62-a7c5-7a10c90994c8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UxDAMYmx0G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Being a commercial creative means someone is hoping, expecting and paying for a result.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But just because something is creative in its execution doesn’t mean it’s going to be effective in achieving its goal.\\n\\nHere are five pitfalls to avoid when procuring creative services:\\n\\n* Hiring a single creative, like a designer, to be a whole creative team. Your supplier will end up working in one strength and many weaknesses.\\n* Procuring from a supplier who can use design software but isn’t a designer. The work will miss the mark despite looking okay.\\n* Working with a graphic designer who isn’t skilled in the type of design you need (like brand design). You’ll get a pretty logo lacking in brand story and meaning.\\n* Jumping straight into design without a strategy. You’ll receive design work that’s lovely, even beautiful… but not strategic.\\n* Failing to define what success looks like. Your supplier’s work will lack purpose. Instead, make sure you have a clear goal that measures the biggest outcome of all: return on investment.\\n\\nSo yes, creative work can be both pretty and powerful. And you can have it all… if you invest in a team of strategically focused creatives.\\n\\nCreative agencies cost more but are teams for a reason. We\'re much more powerful together than on our own.\\n\\nJust like a hand of aces vs a single 3.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24749,27952,1,'Pretty or powerful? And can you have it all?','2021-07-23 00:42:25','2021-07-23 00:42:25','cf060d18-7a87-4251-8bd2-a1b312347a47',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UxDAMYmx0G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Being a commercial creative means someone is hoping, expecting and paying for a result.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But just because something is creative in its execution doesn’t mean it’s going to be effective in achieving its goal.\\n\\nHere are five pitfalls to avoid when procuring creative services:\\n\\n* Hiring a single creative, like a designer, to be a whole creative team. Your supplier will end up working in one strength and many weaknesses.\\n* Procuring from a supplier who can use design software but isn’t a designer. The work will miss the mark despite looking okay.\\n* Working with a graphic designer who isn’t skilled in the type of design you need (like brand design). You’ll get a pretty logo lacking in brand story and meaning.\\n* Jumping straight into design without a strategy. You’ll receive design work that’s lovely, even beautiful… but not strategic.\\n* Failing to define what success looks like. Your supplier’s work will lack purpose. Instead, make sure you have a clear goal that measures the biggest outcome of all: return on investment.\\n\\nSo yes, creative work can be both pretty and powerful. And you can have it all… if you invest in a team of strategically focused creatives.\\n\\nCreative agencies cost more but are teams for a reason. We\'re much more powerful together than on our own.\\n\\nJust like a hand of aces vs a single 3.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24750,27953,1,'Pretty or powerful? And can you have it all?','2021-07-23 00:42:43','2021-07-23 00:42:43','2ff90e58-a439-4172-8f5d-4bb48a1e2f7c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UxDAMYmx0G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Being a commercial creative means someone is hoping, expecting and paying for a result.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But just because something is creative in its execution doesn’t mean it’s going to be effective in achieving its goal.\\n\\nHere are five pitfalls to avoid when procuring creative services:\\n\\n* Hiring a single creative, like a designer, to be a whole creative team. Your supplier will end up working in one strength and many weaknesses.\\n* Procuring from a supplier who can use design software but isn’t a designer. The work will miss the mark despite looking okay.\\n* Working with a graphic designer who isn’t skilled in the type of design you need (like brand design). You’ll get a pretty logo lacking in brand story and meaning.\\n* Jumping straight into design without a strategy. You’ll receive design work that’s lovely, even beautiful… but not strategic.\\n* Failing to define what success looks like. Your supplier’s work will lack purpose. Instead, make sure you have a clear goal that measures the biggest outcome of all: return on investment.\\n\\nSo yes, creative work can be both pretty and powerful. And you can have it all… if you invest in a team of strategically focused creatives.\\n\\nCreative agencies cost more but are teams for a reason. We\'re much more powerful together than on our own.\\n\\nJust like a hand of aces vs a single 3.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24752,27955,1,'Seven mistakes people make building websites','2021-07-23 00:43:48','2021-07-23 00:43:48','4c3157dc-3c2e-43b5-9993-9ea87eaaa0a2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-anLTeFZY0U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"The advertising you’ve done, the marketing budget you’ve spent, the countless planning meetings your team has attended—all that time and money you’ve invested has driven a potential customer to your website.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Now is the moment.\\n\\nAfter months—maybe years—of effort, your potential customer will make their decision in seconds.\\n\\nThey may love what they see and continue to be interested. Or they may leave, with their memory of you going up in smoke and your investment with it.\\n\\nThat’s why it’s so important to build an effective website.\\n\\nFraming a website to contain everything you need is challenging. Some websites become too word-heavy, while others lack structure and narrative.\\n\\nGetting your website right from the beginning can save you a lot of pain in the long run.\\n\\nHere\'s our tips to tackling website mistakes.\\n\\n**1. Unacknowledged expectations**\\n\\nWhat do you expect your website to do for you? You want this investment to count, so be informed, decide what you need and be intentional with your allocated budget. There are only two options—either start with careful planning and consultation and spend a realistic budget, or jump in with assumptions … and experience scope-creep, frustration and the need to pour more money in later. Your time and money (and sanity) are too valuable to waste on option two. So, choose wisely.\\n\\nIt’s also important to understand the purpose of your website. A website for a website’s sake helps no-one. Your business is unique so your website should be, too. Make it crystal clear—state who you are, what you do and what you promise your customers. Set yourself up for success by providing your developer with a clear website purpose, an informed plan and a predetermined budget.\\n\\n**2. A guess is no good**\\n\\nAnalytics, metrics or key performance indicators (KPIs)—they’re all clever ways to study the website user journey. What do you need your website to achieve? This will depend on what kind of product or service you offer and the kind of experience you want to create for the user. Lay out your objectives and match them with KPIs.\\n\\nThere are plenty of ways to get insight into your website. Consider bounce rates, session duration or pages per session metrics. Or you could sharpen your content strategy by watching goal conversion rates of passive to active website users. Understanding your metrics and the goals you want to achieve will also help you to understand how your website interacts with its digital ecosystem.\\n\\n**3. It’s not for you**\\n\\nIt might be about you, but the website isn’t for you. Optimising your website starts with learning what your users are responding well to. How are they getting to your website? What kind of content are they reading? When do they read it? How long are they staying?\\n\\nBy understanding your metrics you can shape a truly effective website experience for your customers. It’s all in the detail—from content creation to search engine optimisation (we have some helpful tips [here](http://newwordorder.com.au/top-20-tips-seo/)).\\n\\n**4. Information overload**\\n\\nYour website is where your potential customers will go to check your credibility. Credibility is about trust. One way to build trust is to position yourself and your organisation as experts. However, credibility isn’t just about what you know—it’s about who you are. Include stories and testimonials about you and your organisation to avoid information overload. Then, potential customers will leave your website satisfied that you can be trusted ... and they\'re one step closer to doing business with you.\\n\\n**5. Losing the user**\\n\\nMany people complain about feeling lost on websites. The customer journey should be clear. If the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. Use tabs and sub-pages for different categories, and make it logical. For best results, spend time studying user movements and running trials and tests. Over time your predictions will become more accurate as you get to know your audience.\\n\\n**6. Wasted words**\\n\\nCapture your customers quickly. As we’ve previously discussed in our Writing for (readable) web article, there are some hallmarks we use when writing web copy for our clients. Here are a few of them:\\n\\n- short, effective sentences (say the same information with less)\\n- sub-headings and headings containing keywords\\n- everyday words the average reader can easily understand (plain English)\\n- direct language\\n- consistent, logical structuring of information.\\n\\n**7. Don’t be unfriendly**\\n\\nHow does your website display on mobile devices and tablets? Due to the growth in user visits from non-desktop devices, it’s now safe to say that an unresponsive website—regardless of your industry and demographic—will cost you customers and revenue. When your website isn’t responsive, your customers won’t look for the closest desktop computer ... they’ll look for another website. Instead, make your website as friendly as possible to give your customers the same quality of experience online that they experience offline.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24754,27957,1,'The building blocks of branding','2021-07-23 00:45:38','2021-07-23 00:45:38','1429face-bbb1-46ee-b809-f1193239cf07',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UBcW4IgaI5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Through 20 years of branding experience, we’ve come to understand stakeholder engagement is essential for a brand to have cut-through.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We’ve engaged with our clients’ stakeholders for many years and in many ways—ranging from formal, formative market research through to in-depth focus groups, workshops, community forums, brand satisfaction surveys and phone interviews.\\n\\nNo matter the method, what really counts is that we capture how people relate to your brand. That relationship leads to relevance and then the ultimate goal: resonance.\\n\\n#### **Relationship**\\n\\nEvery great brand is built on relationship.\\n\\nWhen you form healthy relationships with stakeholders, you open yourself up to a range of opinions. Generally, feedback gets more constructive as the relationship grows healthier.\\n\\nIf you’re the brand manager, it can feel a bit like tough love at first—but it does get easier.\\n\\n#### **Relevance**\\n\\nSo much more than a logo, brands are heavy with meaning for stakeholders. And so if the environment changes but your brand doesn’t, the meaning is lost.\\n\\nA lot of the stakeholder feedback we hear about brands is that they’re outdated or lack appeal. Without relevance, your stakeholders no longer feel the love.\\n\\nConstantly retune yourself to your stakeholders and you’ll keep fulfilling their needs.\\n\\n#### **Resonance**\\n\\nResonance is where understanding meets impact.\\n\\nA brand rich with resonance is the holy grail of marketing and, true to legend, few reach it.\\n\\nThat’s because resonance means your brand is a perfect fit for your stakeholders’ environment, pain points, wants and emotional connection.\\n\\nResonance engenders attention and respect, and turns want to need.\\n\\nAnd when stakeholders can’t live without your brand? Happy days.\\n\\n#### **The 3Rs start here**\\n\\nWhether you’re looking to name and brand or rename and rebrand, your brand journey starts with understanding your stakeholders.\\n\\nTalk to us about how to take your first steps.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24756,27959,1,'How to really consult your stakeholders','2021-07-23 00:47:31','2021-07-23 00:47:31','9bb093f1-3e8c-48d2-8ef2-2263af0515b9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BpDlpLY30k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Whether they are inside, outside, removed or closely involved—stakeholders have the insight businesses need for long-term growth and sustainability.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"If they are a stakeholder, they have a connection with you.\\n\\nAnd like any other relationship, they need to know their connection, time and opinions are valued.\\n\\nIt often takes an open mind to find what works for you and the stakeholder.\\n\\nFinding this place of mutual benefit can lead to business growth and longevity.\\n\\nWe’ve broken down our approach to nurturing stakeholder relationships for meaningful engagement.\\n\\n#### **Your stakeholder is anyone who can be impacted by your business.**\\n\\nOnce you really understand this, you’ll start to notice the cycle of impact between the stakeholder and your business. And, this is partly why we begin to engage with stakeholders—to understand how different groups are responding, reacting or behaving.\\n\\n#### **But who are they, really?**\\n\\nNow, go deeper to really understand the nuances of your stakeholder groups.\\n\\nYour engagement plan should be detailed enough to allow for different levels of accessibility, and demographic and cultural considerations. The better you nuance, the greater the feeling of respect and care you’ll engender.\\n\\n#### **What do I need to achieve here?**\\n\\nThere are varying degrees of impact across the common types of engagement—inform, consult, involve, collaborate and empower. Every impact is a win for you.\\n\\nBy inviting stakeholders to provide advice and guidance, you are showing interest and genuine regard for their opinions.\\n\\n#### **Let’s talk**\\n\\nA healthy and productive conversation is two-way. We pursue positive and productive conversations with stakeholders because we need to understand stakeholder perspectives, and we need to hear it from them.\\n\\n#### **Bye for now**\\n\\nThe conversation will close, but the relationship isn’t over. Stakeholders have given their time, effort and reflections. It’s your turn to respond with accuracy, timeliness and balance.\\n\\nThe truth is, these conversations take patience, a steadfast commitment to values, sometimes sacrifice, and always an open mind.\\n\\nAt NWO, we care about stakeholder engagement because we regularly witness the impact it has on the health of businesses and organisations.\\n\\nIs it important to you?\\n\\nTalk to us about stakeholder engagement today.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24758,27961,1,'Top 20 tips for SEO','2021-07-23 00:49:19','2021-07-23 00:49:19','a8c7447d-cb44-4c35-b4c3-621ed52cfece',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P9HDvjQfFI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"GOOD SEO STARTS WITH A BIT OF DIY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Sure, there are loads of experts and agencies out there that specialise in the field, and many of them do a great job.\\n\\nBut there’s actually plenty you can do yourself before you even need to look for an external supplier to help with your SEO.\\n\\nGet your SEO checklist\\n\\nTo get you started on your next SEO DIY project, we’ve put together a top 20 checklist.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":\"1\",\"fields\":{\"gridItems\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\",\"new5\",\"new6\",\"new7\",\"new8\",\"new9\",\"new10\",\"new11\",\"new12\",\"new13\",\"new14\",\"new15\",\"new16\",\"new17\",\"new18\",\"new19\",\"new20\"],\"blocks\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"1. Do your research\",\"text\":\"Identify key search terms, words and phrases, and check out competitors’ sites.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"2. Work out where you are now\",\"text\":\"Work out where you are now—As soon as possible, keep a regular record of where your site currently ranks in search results, using various words, phrases and questions.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"3. Work out where you want to be\",\"text\":\"Define your goals early on so you can measure your progress and adjust your strategy as you go along.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"4. Make your content relevant\",\"text\":\"Search engines provide the most relevant results to a searcher’s query, so write content based on what people might search for.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"5. Improve the quality of your content\",\"text\":\"Publish helpful, useful articles, videos and other types of media that people will want to engage with.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"6. Think about user experience\",\"text\":\"Make sure your site is easy to navigate, with plenty of relevant internal links to keep users on your page for longer.\"}},\"new7\":{\"type\":\"6\",\"fields\":{\"heading\":\"7. Ensure your site is responsive\",\"text\":\"s your website designed to resize for viewing on desktop, tablet and mobile devices? It should be.\"}},\"new8\":{\"type\":\"6\",\"fields\":{\"heading\":\"8. Include plenty of internal links\",\"text\":\"This helps pushes traffic around your site, building higher ‘trust signals’ for Google, and gives your audience more to read.\"}},\"new9\":{\"type\":\"6\",\"fields\":{\"heading\":\"9. Write meta descriptions\",\"text\":\"This short paragraph of text under your page’s URL in search results can really improve the chance of someone clicking on it.\"}},\"new10\":{\"type\":\"6\",\"fields\":{\"heading\":\"10. Include title tags\",\"text\":\"These few key words describing the page and your brand name tell visitors and search engines what your site is about in the most succinct way possible.\"}},\"new11\":{\"type\":\"6\",\"fields\":{\"heading\":\"11. Tag your images\",\"text\":\"Search engines cannot ‘see’ images but they can ‘read’, so it’s important to describe any pictures you upload to your site.\"}},\"new12\":{\"type\":\"6\",\"fields\":{\"heading\":\"12. Create evergreen content\",\"text\":\"More thoughtful and practical advice-based articles can create better results over the long term. Top 20 list, anyone?\"}},\"new13\":{\"type\":\"6\",\"fields\":{\"heading\":\"13. Consider your domain name\",\"text\":\"Having a ‘keyword-rich’ domain name can improve ranking but can also lead to closer scrutiny by search engines.\"}},\"new14\":{\"type\":\"6\",\"fields\":{\"heading\":\"14. Think about headlines\",\"text\":\"Make headlines as snappy, attractive and descriptive as possible, and stay away from clickbait.\"}},\"new15\":{\"type\":\"6\",\"fields\":{\"heading\":\"15. Turn on comments\",\"text\":\"This helps generate a community of engaged users and, whatever their opinion of your content, you’ll know it’s being read.\"}},\"new16\":{\"type\":\"6\",\"fields\":{\"heading\":\"16. Go social\",\"text\":\"By using social media channels as a genuine way to interact with customers, you can help generate interest in your brand and drive traffic to your site.\"}},\"new17\":{\"type\":\"6\",\"fields\":{\"heading\":\"17. Watch your on-site advertising\",\"text\":\"Intrusive ads can destroy the pleasure of viewing your content and also slow your site down (not good for SEO).\"}},\"new18\":{\"type\":\"6\",\"fields\":{\"heading\":\"18. Avoid keyword stuffing\",\"text\":\"Some search engines will actually penalise you for obviously overusing certain keywords on your pages.\"}},\"new19\":{\"type\":\"6\",\"fields\":{\"heading\":\"19. Be aware of duplicated content\",\"text\":\"If two sites publish identical content, search engines will only index one of those pages.\"}},\"new20\":{\"type\":\"6\",\"fields\":{\"heading\":\"20. Don’t hide links and text\",\"text\":\"Doing things like hiding white keyword-stuffed text on a white background or hiding a link in a full stop is likely to be punished by search engines.\"}}}}}},\"new4\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Follow these tips and you’ll be well on your way up the rankings in no time!\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24760,27963,1,'Simplifying the complex: Fifteen years of marketing schools','2021-07-23 00:58:41','2021-07-23 00:58:41','a084e3b5-327d-49f3-80d8-7674603da1d5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WAYo0QEnCs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"After 20 years of marketing—including 15 years working with schools across Queensland and New South Wales—I am steadfast in my belief that there is no marketing challenge as complex as that faced by schools.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"In what other industry would you find thousands of individual stakeholders—students, parents, teachers, alumni and more—all with do-or-die expectations?\\n\\nOr an environment that can, quite honestly, change the trajectory of children’s lives?\\n\\nThen you have the two very distinct markets—internal and external—often with very different needs that need to be met with minimal budgets.\\n\\nThe experience of school changed little for nearly a century but, in the past 20 years, it has evolved in such leaps and bounds that today’s parents struggle to recognise it.\\n\\nPhilosophically, there are few industries I can think of that have such a strong evidence base to guide practice—here I’m thinking of teaching and learning—yet the required outcome is often diametrically opposed to it. Looking forward to the arrival of ATAR, anyone?\\n\\nIt’s little wonder that I find the business of marketing schools endlessly fascinating.\\n\\nOnly this morning I was in another principal’s office, talking through these very complexities. In our conversation, we touched on what I’ve discovered over the years are three bedrock principles every school needs as their marketing foundation. They’re my way of transforming a little of the complex into the simple.\\n\\n1. Work out what makes you unique\\nMarketing and enrolments teams live and die by their numbers. It is endlessly tempting, then, to try to go wide in your appeal so that you create the biggest possible net. In practice, though, it means no-one knows what you stand for. The better alternative is to embrace what makes you unique and then market that hard. You’ll end up attracting families that are the right fit for you and work hard as your ambassadors. Internally, there’ll be great cohesion, too, because you’ll attract and retain great educators who get what you’re about and support it in their words and actions.\\n\\n2. Don’t be afraid to like you’re unique\\nIf you’re bored one day in your office, try this game. Get ads from three schools, and then block out their hats and uniforms. Can you still tell them apart? It astounds me that we continue to use sterile, look-alike images—hey, here’s a girl in a lab coat with a test tube as proof that we promote girls in STEM!—that don’t reflect the day-to-day experience of what it is to learn at your school. Celebrate your uniqueness—and set yourself apart from your competitors—by choosing unique visual styles and photography.\\n\\n3. Now stay unique\\nOver time, teachers and leaders of schools get to know each other pretty well. Principals, in particular, know other schools like bookies know racehorses. The net result in marketing is that your great idea quickly becomes next year’s norm… and after a few years, what was edgy is simply outdated. Wise schools invest in a middle ground here. They start off strong and then review and refresh their brand every year or two. That way, subtle tweaks don’t destabilise your internal audience but you stay fresh and relevant externally.\\n\\n---\\n\\n**Want to know more?**\\n\\nSuzanne advises schools on sustainable marketing strategy that helps them get the most from their internal resources. To chat, phone 07 3334 8340 or email.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24762,27965,1,'What is marketing automation?','2021-07-23 01:06:04','2021-07-23 01:06:04','d618ad06-2c73-4bf0-85b3-8e2f5f328ca1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4WoAgyFTvi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Marketing what? The word automation can sound like a coder’s dream and everyone else’s nightmare.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But the truth is that if your business has prospects and customers and communicates with them in any way, then you already have most of the pieces needed to play with marketing automation.\\n\\n**Matching pieces**\\n\\nYou see, marketing automation is actually both a business owner’s dream and a marketer’s dream. Why? Because it’s software that helps sales and marketing to come together in order to grow revenue. Most marketing automation software includes the following components:\\n\\n**CRM (customer relationship management)**\\n\\nThe software will include a built-in CRM for storing your prospects and customers’ data and/or it will integrate with other CRMs such as Salesforce, Pipedrive, Nimble or Zoho.\\n\\n**Campaigns**\\n\\nThese can include any type of lead-gen, lead-nurturing and sales-closing campaigns—not just email but as broad as social, online, trade shows, webinars, Google Adwords, blogs and so on. Basically, it’s anywhere where the call to action leads to someone filling out a form online or liking a page. Once again, marketing automation software will include some or all of these tools built-in and it will play well with other software you’re already using.\\n\\n**Analytics and reports**\\n\\nIn the same way that email marketing software such as Mailchimp and Campaign Monitor provides reports on open rates, clicks and unsubscribes, marketing automation software takes it a step further. You can run reports on all of your online and offline campaigns and track engagement with your website. Then you can combine these statistics with your sales data to measure ROI from the generation of a lead right through to the close of sale.\\n\\n**The kicker**\\n\\nAll of these things exist outside of marketing automation. What makes marketing automation so powerful is how it brings them all together. The software uses triggers and workflows to automate time-consuming sales and marketing processes such as scoring, segmenting leads based on fit and engagement, and matching content to leads’ interests and pain points.\\n\\nThe result is highly personalised marketing that uses tailored and dynamic content to nurture every lead as if it was your most important one—from first touchpoint right through to closing a sale and beyond.\\n\\nAsk us to run a workshop for your team\\nMost marketers we talk to know the need for marketing automation but don’t have time to research the best option for them.\\n\\nRight now, we’re running a limited number of free one-hour workshops to help your team to determine the right fit for your strategy, and the best options available on the market.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24764,27967,1,'Getting the most from motion','2021-07-23 01:08:24','2021-07-23 01:08:24','098a21b4-e5ce-4d8f-a4fc-bdaf41663a55',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UzdiNWbjFp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Video can be a great way to present information in an engaging format, with very little input required from the viewer. No matter what topic you’re covering, there’s always a way to bring it to life in video.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"**More bang for your buck**\\n\\nThe thing is, when most people think about creating a video, they think of it being extremely expensive. While that may have been the case years ago, nowadays it can actually be a very cost-effective exercise – particularly thanks to animation.\\n\\nWhen time is of the essence, animated videos can often be created fairly quickly and give you great bang for your buck. They can really grab people’s attention too, as there’s so much you can do with them creatively – they’re only limited by your imagination!\\n\\n**Got some explaining to do?**\\n\\nOne type of video becoming more and more popular with organisations is the explainer video. Generally about 90 seconds in length, explainer videos are often animated and used to communicate a fairly complex topic in an easy-to-understand way.\\n\\nCheck out the explainer video on the decisioning.co site. As well as the site itself, we created the neat little video – it just shows how a well-written and executed explainer can communicate clearly and succinctly, all without a big budget.\\n\\n**Support and simplify**\\n\\nAnother way in which animated videos are being used is to provide guidance to customers, helping them navigate often tricky subject matter. A great example of this is the ‘Better electricity deals for small business’ suite of videos we created for the Department of Energy and Water Supply.\\n\\nThese were used on social media and really communicated the essence of the problem at hand, cutting information down into sound bites that could be easily understood by the audience. The use of fun little characters and infographics were great in getting our message across.\\n\\nTo learn more about our thoughts on video, [check out this blog article](/resources/making-the-most-of-video).\\n\\nTo chat about an upcoming video project, get in touch – we’d love to be involved in the process.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24766,27969,1,'Getting the most from motion','2021-07-23 01:10:23','2021-07-23 01:10:23','cf254edc-e458-4d36-84e8-368b06603b5d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UzdiNWbjFp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Video can be a great way to present information in an engaging format, with very little input required from the viewer. No matter what topic you’re covering, there’s always a way to bring it to life in video.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"##### **More bang for your buck**\\n\\nThe thing is, when most people think about creating a video, they think of it being extremely expensive. While that may have been the case years ago, nowadays it can actually be a very cost-effective exercise – particularly thanks to animation.\\n\\nWhen time is of the essence, animated videos can often be created fairly quickly and give you great bang for your buck. They can really grab people’s attention too, as there’s so much you can do with them creatively – they’re only limited by your imagination!\\n\\n##### **Got some explaining to do?**\\n\\nOne type of video becoming more and more popular with organisations is the explainer video. Generally about 90 seconds in length, explainer videos are often animated and used to communicate a fairly complex topic in an easy-to-understand way.\\n\\nCheck out the explainer video on the decisioning.co site. As well as the site itself, we created the neat little video – it just shows how a well-written and executed explainer can communicate clearly and succinctly, all without a big budget.\\n\\n##### **Support and simplify**\\n\\nAnother way in which animated videos are being used is to provide guidance to customers, helping them navigate often tricky subject matter. A great example of this is the ‘Better electricity deals for small business’ suite of videos we created for the Department of Energy and Water Supply.\\n\\nThese were used on social media and really communicated the essence of the problem at hand, cutting information down into sound bites that could be easily understood by the audience. The use of fun little characters and infographics were great in getting our message across.\\n\\nTo learn more about our thoughts on video, [check out this blog article](/resources/making-the-most-of-video).\\n\\nTo chat about an upcoming video project, get in touch – we’d love to be involved in the process.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24768,27971,1,'Building better brands','2021-07-23 01:13:29','2021-07-23 01:13:29','51132389-2da3-4514-b3b9-b446d5700b37',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lRz71ReQLs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"So, you’re thinking of rebranding? Or branding something new from scratch? Good for you – there’s nothing we love more than brands that go out of their way to portray themselves in an interesting and unique light.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But before you start scribbling down new logo ideas, there are a number of things that we think are worth considering. Firstly, and yes we know there’s a lot of info out there on this, but it’s important to remind yourself what exactly a ‘brand’ is.\\n\\n##### **Brand basics**\\n\\nThis is also important when speaking to an agency, but clarifying exactly what you’re after – either a new brand identity or a new brand – can be crucial in your planning, not to mention costs and timings. A ‘brand identity’ typically includes a logo and other graphical devices, along with fonts and colours. But this alone doesn’t make a brand.\\n\\nA ‘brand’ includes all of the above plus so many other elements, which help your customers form an opinion of your organisation. Things such as images, feelings, products, words, sounds, smells, events, people and places, can all make up a brand too.\\n\\n##### **Beginning the brand journey**\\n\\nWith the above definitions in mind, once you’ve clarified what you want to do with your brand, it’s time to think about where to start. Try these steps on for size:\\n\\n1. **Conduct a brand audit** – if you’ve currently got a brand, look at all the elements and see what’s working, and what isn’t. External consultants who aren’t so close to your brand can often give a fresh, unbiased perspective.\\n2. **Do your research** – look at competitors to see what their brands are like, and what opportunities might be available to you. Also, look for inspiration outside your category or industry.\\n3. **Conduct a brand workshop** – this will help you dig up useful insights, and to develop a plan for where you want your brand to go and what you want it to portray.\\n\\nAfter completing these first few steps, you should have plenty of information to brief in your internal comms department or external agency on the job ahead of them. Of course, here at NWO we specialise in branding projects, so get in touch with us today to see how we can get involved.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24770,27973,1,'Overhauling your website','2021-07-23 01:16:03','2021-07-23 01:16:03','16b19419-e4ba-4867-887f-5b3b5097dcda',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-zjgeVEYzo2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"There comes a time in every website’s life where things need to change. Usually, in a big way.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But it needn’t be all doom and gloom. Yes, it can seem overwhelming and yes, it can take quite some time to implement. But remember to keep your eyes on the prize; don’t lose sight of why you’re doing the update in the first place.\\n\\n##### **So why should you do it?**\\n\\nFirstly, there’s the appearance. If your site looks dated, your customers might have the same perception of your brand. Also, your site should be mobile friendly – search engines are now starting to penalise sites that aren’t optimised for mobile.\\n\\nIt should also be more than an ‘online presence’ – it should add value to your business. So if it’s currently not drawing in customers, it’s worth updating. Analytics tools and SEO are also crucial additions for any efficiently run site, so definitely keep them in mind.\\n\\nThen there’s the engagement factor. Does your content and imagery really grab your audience and make them want to stay on your site? Also, you should be capturing information from your customers whenever possible, via tools such as contact forms, surveys and mailing lists.\\n\\n##### **How do you go about it?**\\n\\nHere are a few simple steps that might help.\\n\\n1. **Undertake an audit of your current site** – note what you think is working and what isn’t.\\n2. **Do a bit of competitor analysis** – see what other brands in your industry are doing online.\\n3. **Start mapping out the pages and sections of your ideal new site** – develop wireframes if you can.\\n4. **Work on content and imagery** – essentially filling in the blanks in your wireframe.\\n5. **Do some testing** – either online or face-to-face tests and focus groups can provide great feedback.\\n6. **Make relevant changes** – listen to what people have said and update your site accordingly.\\n7. **Send it live!** Then sit back and marvel at your new masterpiece.\\n\\nOf course, here at NWO we do offer a specialised website development service – contact us to find out more.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24772,27975,1,'Outsourcing creative services','2021-07-23 01:17:51','2021-07-23 01:17:51','2a9c66e4-5d80-469e-84be-6cc7a690f966',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-N45x3IS2PH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"When it comes to finding an external supplier, we understand the challenges many government comms (and non-comms) people face.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"You need someone who has a good idea of how the government arena works and the demands and limitations you face but still pushes the boundaries to achieve something worth paying external fees for. But where do you start?\\n\\n##### **Take a look at the list**\\n\\nA great place to begin your search for an external creative services supplier is the whole-of-government panel. Here you’ll find a list of large and small advertising and communications agencies that are all pre-qualified and experienced working in your space.\\n\\nWhen perusing the names on the whole-of-government panel, consider the following:\\n\\n- Smaller agencies can do big campaign and project work too. Many have been competing with the top end of town for years and can often ensure you get very senior, experienced people working directly with you on your job.\\n- Find an agency that can fill in the gaps you have. If you’re not used to outsourcing design or campaigns, the right agency can answer every question you have and work with you to develop a brief that will meet all your needs (even the ones you’re not sure of yet!).\\n- Help the agency and yourself by being clear on what’s required and what happens if or when you change your mind. Author’s corrections can amass unexpectedly and everyone needs to be clear on when they kick in and why they are happening.\\n\\nNWO is on the whole-of-government panel, so be sure to drop us a line to see how we can help with your next project or campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24775,27978,1,'Looking beyond the banner','2021-07-23 01:24:26','2021-07-23 01:24:26','e25336fb-30a0-46bb-b7ce-d995dd6acd3c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PozxXC4SkM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Banner ads have come a long way over the years. And the fairly recent introduction of HTML5 means they can now be transformed into beautiful little packages of story that work well amidst busy news pages, despite not having audio.\\n\\n##### **Striking the right balance**\\n\\nPre-rolls (which play before feature videos) and social media ads offer other options if you have the budget for video, when a television commercial doesn’t exist, and conventional video is too expensive.\\n\\nOne approach that provides the ideal balance is using video like a ‘banner ad on steroids’. By creating a simple (though still sophisticated) slideshow with a managed level of animation, you can add in story-boosting music and voiceover while keeping costs down.\\n\\n##### **NWO video examples**\\n\\nHere are some recent examples of videos we’ve created, using some of this thinking.\\n\\n\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-F4a71SFzVH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/176686850\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/170735464\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/177308827\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bzpTaK9Jzv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We’d love to know about any banner ads or videos you’re planning. Drop us a line to see how we can help.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24777,27980,1,'Looking beyond the banner','2021-07-23 01:36:15','2021-07-23 01:36:15','d66412c6-b6d3-47cd-a509-c3d0cf329646',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PozxXC4SkM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Banner ads have come a long way over the years. And the fairly recent introduction of HTML5 means they can now be transformed into beautiful little packages of story that work well amidst busy news pages, despite not having audio.\\n\\n##### **Striking the right balance**\\n\\nPre-rolls (which play before feature videos) and social media ads offer other options if you have the budget for video, when a television commercial doesn’t exist, and conventional video is too expensive.\\n\\nOne approach that provides the ideal balance is using video like a ‘banner ad on steroids’. By creating a simple (though still sophisticated) slideshow with a managed level of animation, you can add in story-boosting music and voiceover while keeping costs down.\\n\\n##### **NWO video examples**\\n\\nHere are some recent examples of videos we’ve created, using some of this thinking.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-F4a71SFzVH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/176686850\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/170735464\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/177308827\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24779,27982,1,'Making the most of video','2021-07-23 01:41:34','2021-07-23 01:41:34','4ea1ca5c-2a1c-4a24-9ed7-9561789ae886',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-93421JnaRh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Right now the web is awash with video. Just look at your Facebook or LinkedIn feed and you’ll get an idea of how much video content is being produced and posted every day. And it’s on the rise, with video expected to account for around 82% of all internet traffic by 2020.\\n\\n##### **Quality is king**\\n\\nThe thing is, we don’t have any more time in our days to view all this extra content, so video quality and relevance is going to play an increasingly important role in what gets watched and what doesn’t. While there are lots of cheap production services available, if you want your video to be successful, it’s worth looking beyond cost alone.\\n\\nThe key purpose of any video communication is to tell a clear and compelling story – something that captures and maintains your audience’s interest. It also needs to be well strategised, use its medium well and, of course, be well crafted.\\n\\n##### **Things to consider**\\n\\nWhen planning your next video, keep these things in mind:\\n\\nIs animation the right approach, or would live action better suit? Budget can be a big factor here because it is often much easier to animate.\\nThink about voiceover versus text on screen. Does the video need to work without sound, on social media or in a noisy display? Will people read enough of the message on screen? Is the voice vital to the communication of the message, through a tone, accent or character?\\nAre you creating a series? If so, can any illustration assets be used again, or can the video be edited for smaller uses such as social media marketing?\\nNWO video examples\\n\\n##### **Here are some recent examples of videos we’ve created, using some of this thinking.**\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-F8O5gbyyqy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/141875728\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/186503939\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/145234065\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24781,27984,1,'Measure your marketing with meaning','2021-07-23 01:43:48','2021-07-23 01:43:48','14254d1c-d1d7-4b98-b526-39f68feb4573',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SFr1a8qndz\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"It’s the age-old struggle for marketers – measuring the return on investment (ROI) of your activities and campaigns. The struggle comes in part because it’s difficult to relate concepts like brand awareness directly to sales. But that doesn’t mean there aren’t ways to monitor and measure your marketing and prove its worth. After all, if you don’t measure, how do you know what’s working?\\n\\n##### **Steps for meaningful data**\\n\\n1. define your metrics and develop a plan\\n2. collect the data\\n3. develop reporting guidelines\\n4. analyse and change as needed\\n5. Collecting and analysing meaningful data is about more than finding tools and interpreting charts. It’s about valuing the data and understanding how it can help justify and grow your hard work and campaigns.\\n\\nThere are several tools that will help you measure your marketing data, and Google analytics is probably the most helpful – it’s also free. Bonus!\\n\\n##### **What we look for**\\n\\nWhen measuring our campaigns for clients, we look at engagement and growth.\\n\\n##### **Engagement**\\n\\nStarting with content performance, it’s helpful to measure social shares on Twitter, Facebook and LinkedIn (shares equal love!), and then check your blog and website for bounce rates and visit time. Facebook and Twitter have built-in analytics tools that will help you here. On your website and blog, use Google analytics. High bounce rates and short visits usually mean your audience isn’t finding what they thought they would, or they’re not as engaged as they should be with your content. Pages per visit is another interesting content measure – if visitors are clicking around your site, they’re liking what they find and you’re getting more exposure. Nice work!\\n\\nA specific example of measuring engagement in action can be found in our My Smoking quit smoking campaign. It was targeted at men and women aged 18–29 across TV, radio, print and digital. Data showed that:\\n\\n- 8 in 10 young smokers supported the campaign\\n- 76% contemplated quitting because of the campaign\\n- 50% reported cutting down on cigarettes because of the campaign\\n- 47% tried quitting\\n\\nImagine being able to prove your campaign success to your team and managers? We do it from the start with our work. Do you?\\n\\n##### **Growth**\\n\\nFor growth in marketing, it all starts with click-throughs on your call to action. If your analytics tell you they’re low, then you need to change up your content. Look at the words you’re using, how your e-marketing looks, your subject line on EDMs and even the specific call to action.\\n\\nOther growth indicators will see you linking up with your sales team to measure metrics like how many leads your content is bringing in and turning into customers, cost per lead, average sales cycle duration and revenue per user. Always remember that increasing customer retention is the aim for the sales cycle, too. These things are tougher to measure, but good lead generation processes are a big help, and we find having campaign measurement expectations in place right from the start will make things much easier.\\n\\nA terrific example of analysing the performance and growth of our work was for our client the Chamber of Commerce & Industry Queensland (CCIQ). A review of their key communication channels saw us creating a monthly e-zine to better engage members. As a result of our work, we measured that CCIQ got 3,350 new subscribers in 5 months, grew website traffic by 161% to 76,277 visitors over six months, had 4,171 qualified leads generated over six months and a 110% increase in revenue in a single month. Impressive figures that not only lead to successful relationships with clients, but to high-achieving campaigns and ongoing work. We’re proving what we do is working.\\n\\n[Have a chat with us today](/contact) about your marketing and we’ll have you measured up in no time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24783,27986,1,'The 6 steps of content creation','2021-07-23 01:47:24','2021-07-23 01:47:24','380f5eec-6f83-47fb-b3fa-906306cfe10f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-92RCseTSp0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.\\n\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Now you need to add some real value.\\n\\nTime poor organisations need their content to work across different channels online – including websites, e-newsletters, blogs and across social media. One way to add value to your existing, more sales-focused, content is through content curation. Content creation means finding useful content online, curating it for your audience and re-telling it in your voice and with your advice.\\n\\n##### **Here’s how to optimise, write and curate content for your target audience.**\\n\\n###### **Defining your goals**\\n\\nEvery good plan starts with defining what it’s trying to achieve. How do you want your content to define your business? What are you offering your target market? Do you want to be a thought leader in your particular area?\\n\\nContent curation is about meeting your customers where they are and offering them something they’re not getting elsewhere. It’s about finding, gathering and sharing information of value with them; positioning your business and brand as an authority both with original content – your sales offering and business learnings – and information you’ve found and shared online. Participating in conversations that are happening about your field leads to more engagement with your target market, the ultimate goal being to give your brand a voice of value that will see your audience come back again and again for your offering.\\n\\n###### **Getting started**\\n\\nIt’s important to remember that well-executed content curation isn’t about regurgitating content that was already published. Instead, it’s your business’s personal re-telling of a story. As Susan Gunelius wrote for Forbes, the human element of content curation is what makes curated content compelling.\\n\\nTherefore, when offering your audience valuable content, remember to tell your story. What are you saying that’s different? What do you know that others might not? Involve your whole team – not just marketing and sales – and that story will evolve to give your business a truly useful and unique voice.\\n\\n###### **Finding content**\\n\\nHere’s where you get amongst it!\\n\\nWant to know where your target market is looking for information online? Go exploring! Ask them! Discover for yourself where the good stories are being shared. Find out what topics matter to your goals and audience, and go after them.\\n\\nIntegrating content curation into your broader marketing strategy is the way to go here – it legitimises the exercise and gets your team thinking about the value of your brand and how they can add to it. The best place to start is probably your social media accounts. Valuable content is being shared every day on platforms like Facebook, Twitter and LinkedIn. There are also Google alerts and news aggregate sites that can be set up with your special business needs in mind.\\n\\n###### **Be authentic to find your voice**\\n\\nThere is nothing like the instant world of social media to add value and timeliness to your content. Social media has changed the term ‘sharing’ forever, and the opportunities for your brand are endless. It’s important to add your own value to social content – as Mark Lerner says, if you just “retweet,” or share an article without including your own voice in the post, you’ll fail to distinguish yourself from everyone else who shared that content.\\n\\nHow do you find your voice? Authentically, of course! Offer your opinion and add your advice in areas you are confident about. Try to be friendly and informative, and adopt an approachable tone. Not so confident? Ask questions! Get your community talking and they’ll come back to you.\\n\\n###### **Context and thought leadership**\\n\\nGood content curation provides your audience with context and convenience – that means filtering and explaining what you find online, and rewording it in your voice so it’s useful to them. You don’t always need to be selling, but you do always need to be mindful of your brand and of offering real value. Knowing who your market is and writing in your ‘voice’ allows you to, as J-P De Clerck says, inform, educate, entertain and engage target audiences.\\n\\n###### **Where to share**\\n\\nThere are many ways to share curated content, but the best way is in a mix of your existing ‘sales’ content. E-newletters and blogs offer an opportunity to share curated and original content, and social media is the most instant way to add your voice to a new idea, and also probably the first place your audience will find you. They’ll also find your website, so don’t forget about the curated content opportunities there. Always remember that you should be providing useful information, not just repeating content or working on the hard sell.\\n\\nContent curation is convenient, but it’s also an important opportunity to add value, develop a business voice and grow an online community. What do you think about content curation? Has it worked for you? Got any tips? Let us know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24785,27988,1,'B2B is dead','2021-07-23 01:49:44','2021-07-23 01:49:44','a5c87d87-df97-4529-8062-95220826c605',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-luIsqIjBj1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"As deaths go, it was a quiet one. Few people knew of its demise.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But there it lay still: the artificial divide between B2B and B2C marketing, gone forever.\\n\\nWhy bother lamenting the dead? Dare I say, it’s good riddance to a dodgy invention.\\n\\nThe idea that marketing business-to-business took entirely different skills and strategies to talking to consumers has its roots back in the early Noughties. The notion, which most marketers sadly still hold, was that because the volume of B2B transactions is so much higher than B2C – if you count every transaction required along a manufacturing supply chain, for example – then B2B branding requirements were stronger, too.\\n\\nConversely, the B2C belief held that the consumers of the world needed entirely different marketing strategies to convince them to open their wallets.\\n\\nTrue, where they differ most is in the justification of purchases. In B2C land, I need to convince myself why I should buy yet another pair of red shoes. (It’s a short discussion.) In B2B, I might be lobbying the board to invest in an expensive new CRM system.\\n\\nBut the truth is both groups share more similarities than differences.\\n\\nYour customers – be they businesses, consumers or both – have similar emotional and logical requirements that must be met. The relationship lifecycle between a purchaser and a brand exists with businesses and consumers alike. Both groups also frequent the same social media spheres, are Google-happy and web-savvy, and require strong brand confidence in order to purchase.\\n\\nThe illusion that you’re selling to a company in B2B should be seen for what it is. In retail or in business marketing, you’re selling to individuals. And each wants to feel that you get them.\\n\\n##### **Long live H2H.**\\n\\nWhich is where yet another acronym is starting to make a play: H2H, or human-to-human marketing.\\n\\nIt espouses the belief that we all, business and retail customers alike, are looking for connection, inclusion and to be understood. If you take that as your starting point – and not your burning need to produce another brochure – then the marketing toolbox available to your business automatically grows.\\n\\nIt means the vast strategies already out there like relationship marketing and continuous touchpoints become as relevant to a retail customer as to the business that buys your widgets. And the traditional B2C tools like social media become far more relevant business-to-business because they help build connections better than a sterile product flyer.\\n\\n##### **Let’s make H2H practical.**\\n\\n**1. Open your horizons**\\n\\nSwitching your mindset to focusing on the individual, human needs of your market means you can open your marketing to all sorts of potential tools. Just because you run a hair salon doesn’t mean you can’t start sending out a monthly email newsletter – if your customers are the kind of people that like to know more about you. And just because you’re an accountant doesn’t mean you can’t lead an industry group on LinkedIn or advertise on Facebook – if that’s where you’ll find the types of sales you want. Think about your customers, and let their needs lead you.\\n\\n**2. Make your customers feel**\\n\\nSales overwhelmingly come from relationships in my business, so meeting my clients’ emotional needs is a no-brainer. If my clients are happy, they’ll stay.\\n\\nBut even if your sales rely heavily on good old-fashioned foot traffic, it’s relationships that will lure them and keep them. So, in every tool you use to get to market, make sure you get the emotional kicker in. Empathise and prove you understand their needs.\\n\\n**3. Ask your employees what they think**\\n\\nIt’s one thing to make marketing decisions from an ivory tower. Chances are it’s your staff who really know how your clients think, or how your customers behave. So get their ideas and integrate it into your marketing. Let them drive your innovation.\\n\\n**4. Finally, listen to your customers**\\n\\nThere is marketing gold in every intentional conversation you have with a customer. Ask the ‘why’ that follows the tough questions: Do you feel safe with my business? Do you like dealing with us? Would you refer us to your friends? The answers will revolutionise how you think about marketing to your customers.\\n\\n---\\n\\n*Written for the February 2014 issue of Inform, the monthly magazine of the Chamber of Commerce and Industry in Queensland.*\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24787,27990,1,'Truth without fear','2021-07-23 01:52:04','2021-07-23 01:52:04','c1adec04-b2fe-4e43-8c7e-c9ea283d6327',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hJ2BsC4HWQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I’ve always been a big believer that marketing is at its most powerful when you can encourage potential customers to ask an audaciously big question, and know that your offering can answer it indisputably and confidently.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Truth-telling doesn’t have to be controversial. Done well, it simply gives you an edge the others can’t match.\\n\\nSpecifically, truth-telling campaigns can be about demystifying doubts or falsehoods in the marketplace by challenging customers to ask you the tough questions, knowing you’ve nothing to hide and every positive answer can be a true one.\\n\\nNow, I don’t know if truth necessarily applies here all the time… but I do love the strategy behind McDonalds’ approach to all the urban myths (truths?) surrounding the content and manufacturing process of their food, and this approach, manifest in this nifty and functional digital solution http://yourquestions.mcdonalds.com.au, captured my interest.\\n\\nA powerful aspect of this approach is permissioning the target group to cut to the chase and bluntly ask anything. No matter how ugly the question, the Maccas guys maintain a friendly and elegant response, and manage to turn even the roughest questions into positive answers. This way, the questioner is the one who looks bad to the rest of the viewing audience, and the credibility of the answer is reinforced. Do we believe them? Is it the whole truth?\\n\\nOne of our clients markets products in a particularly crowded retail sector. Recently, after hearing a competitor was routinely bagging them, they decided to attack the rumours head-on by attaching to their quotes a clever but honest response. We’re helping them get their strategy to market this week, and believe they’ll reap rewards for their honesty.\\n\\n#### **What erroneous facts about your business lurk in your marketplace?**\\n\\nHave you researched your marketplace, either formally or informally, to know? Even if these myths aren’t widespread, addressing the issue in a positive way can provoke interest in your brand, create discussion, and increase the potential for better relationships and new work.\\n\\n##### **The truth is – or should be – out there.**\\n\\nTruth-telling campaigns can be some of the most rewarding to work on.\\n\\nFrom a tagline that challenges the competition to a wholesale campaign addressing porkies, the benefits to your brand can be great if you get the right help to research, strategise and execute it well.\\n\\n[Talk to us](/contact) – we’d love to help.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24789,27992,1,'Promises, promises','2021-07-23 02:57:11','2021-07-23 02:57:11','9931cc08-aaed-4b45-9f1e-e8b2057e3fd3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Ekny1wVuy4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Aah, Telstra.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"If you own a business small enough that it’s your job to do hand-to-hand combat with a telco, these two words say it all. And it doesn’t matter what brand name you insert: nothing brings out a sense of shared suffering better than a tale of a telco stuff-up.\\n\\nI had a story I dined out on regularly that involved a telco sub-contractor turning up to fix a crackle – and ending up severing all of the phone and fax lines running to my business. That was fun.\\n\\nRight now, I’m in my 7th week of hour-long conversations with many truly delightful employees of a certain telco, each of whom is exceedingly articulate and apologetic for all the employees who have gone before them. (One supervisor, in all seriousness, said to me: “You need to expect that we won’t get anything right. In fact, I find it best to have very low expectations.”)\\n\\nMy end of a conversation just a week ago went something like this: “So you’re telling me that you can see that you’ve made a mistake in charging me $700 extra this month, but that it’ll take you another three months to reverse the mistake in billing… so I need to give you $700 now and trust that you’ll give it back to me later?”\\n\\n##### **Not surprisingly, I asked for this once-in-a-lifetime deal in writing.**\\n\\nOf course, stuff-ups, broken promises and disappointments occur every day between businesses and consumers. It’s human nature. It doesn’t have to be a telco – although they do it with panache. And it doesn’t have to be big business – although it often is.\\n\\nSmall businesses can often break faith with customers through the sheer limitations of their size. Flexibility and nimbleness are great benefits of working with small business; but when lots of work hits, there’s no-one spare to get it done. Unfortunately, SMEs also need to fight harder than big corporates to keep consumer faith and love alive – because it can mean the difference between floating or sinking.\\n\\nHere’s a great example. Quite a few weekends ago, a small water filter company I’ve used in the past phoned me. The first guy – who said he was the business owner – gave me the sales spiel, and then handed me off to the junior to take my order. Inwardly, I applaud their decision to go aggressively out to the market and to phone customers one by one for after-hours orders. After all, when cash flow’s tight, you have to work smart. Outwardly, I’ll probably not order from them again: the filter still hasn’t arrived.\\n\\n##### **It’s all very well for marketing managers to talk endlessly about channels, for CEOs to cast vision and for designers to beleaguer brand design.**\\n\\nBut at the heart of every brand experience must be trust, in any of its forms. If you’re a services company, then be a trusted advisor. If you provide products, then provide them to a high standard. And in every transactional stage, keep your promises – whether it’s getting a bill right, delivering a product or following up words with actions.\\n\\nSmall businesses also need to keep promises in order to grow their future markets. Nothing closes doors on future opportunities faster than a disgruntled current customer. Case in point: I’m a hostile captive to my telco. No other telco covers my area – so it’s either their way or no information superhighway. But captivity doesn’t encourage me – it frustrates me, and when added to negative experiences, makes me ready to share my tales with anyone and everyone.\\n\\nLikewise, small businesses need to beware the hostile captives in their business. Is there a customer who’s contractually wedded to you but bitterly unhappy with the service you provide? Beware their rage – it can and will go viral to potential customers in the blink of an eye.\\n\\nCherish the value of trust to your customers. Promises kept will define you and your brand long after your competitors have broken theirs.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24791,27994,1,'Are customers giving up on your website?','2021-07-23 02:59:41','2021-07-23 02:59:41','a5512f3b-c4a4-442a-b544-bd1826a63692',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gahB36q3Yd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"We’ve all been to websites where trying to make a simple purchase can end in frustration with an impossible-to-navigate website, or, worse for the organisation, to us turning to a competitor. Good web design translates to successful conversions, and all of that is dependent on the user experience.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"A great new infographic has found that we’ll give a website a minute to display what we’re looking for before we give up. Some types of sites are better than others in delivering what we’re after – especially hotel booking sites.\\n\\nThe two biggest complaints about web sites, according to the research, include that there is ‘too much going on’ and also ‘not enough information’, which we can take to mean that many sites drone on and on… but don’t really say much.\\n\\nUsers also complain – across all age groups and online skills – that text is too small and that navigation is difficult on the sites they give up on. Thirty-five per cent of users fail to complete simple tasks on the average website.\\n\\nLet’s improve those stats, shall we? Here’s a plan.\\n\\n##### **1. Design from the user’s perspective, not your own**\\n\\nWe know your company is the greatest thing since Google and you can’t wait to tell everyone all about where it began, who works there and the details of your offering. But the truth is that a user just wants to get to the point, and their interests should override yours. Usability is key. Show them what they’re looking for, and don’t make them search for it. That doesn’t mean sacrificing look and feel for too much simplicity, it just means focusing the layout and design on the search.\\n\\n##### **2. Create a navigation path**\\n\\nIf the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. Use tabs and sub-pages for different categories, and make it logical.\\n\\n##### **3. Content is king**\\n\\nContent is the most important element of your site, really – and it needs to fit the logical and structured navigation. You’ll want to include keywords, page titles, meta tags, and headings for search engine optimisation. As we’ve previously discussed in our Writing for (readable) web article, there are some hallmarks we use when writing web copy for our clients:\\n\\n- short, effective sentences (say the same information with less)\\n- sub-headings and headings containing keywords\\n- everyday words the average reader can easily understand (plain English)\\n- informal voice\\n- common language conventions\\n- direct language\\n- active tense\\n- consistent, logical structuring of information.\\n\\n##### **4. Speed it up and make it simple**\\n\\nLet’s face it, we’re a busy bunch, and a reminder of the old days of dial-up – waiting for your site to load – is going to test the patience of even the most loyal visitor. In fact, many visitors will start to abandon a website after just a few seconds of loading time. Most of that time is the result of design decisions, so simplify some of the fancy effects.\\n\\nWe love web design and working with you on the best and most creative way to present your business. Starting with a structure that appeals to your audience, then adding in some clever design and copy, ensures that your site will be a success. Talk to us about it today.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24793,27996,1,'8 important marketing questions for every business','2021-07-23 03:01:34','2021-07-23 03:01:34','7fc89b68-329c-4bbc-a9cb-7dd60212611a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VzKHBkk2Ca\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Marketing communications in business is all about attracting and retaining customers. We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications – because they know customers are fickle, and competitors are waiting to pounce on any weakness.\\n\\nThe same philosophy of tight strategy and execution should drive your business. Effective marketing communications must be an essential part of your core business strategy to ensure you’re pushing the same, consistent message through every aspect of your organisation.\\n\\nBut it’s not always so easy to go it alone. If you’re in a small business and know you need to step up, here’s a handy checklist of the marketing questions you need to answer to keep your customers in tune with you – and your competitors at bay.\\n\\n##### **Who are my existing customers?**\\n\\nThe best way to sell to your customers is to first understand who they are, why they buy from you, and what value they expect from you. And the best way to learn this? Listen to them. Marketing communication begins with good customer relationships, which are almost like your own form of market research.\\n\\nWhen you talk to your customers, you’ll learn things like your customers’ age, income, education, how often they buy from you, what their buying triggers are, and how they’re influenced. This is a valuable step in honing your marketing message, so don’t be tempted to think you already know the information if you’ve been in business for a while. Every customer conversation will add another layer to your understanding.\\n\\n##### **Who are my potential customers?**\\n\\nIt’s just as critical to have a very clear understanding of your desired target market and new customers. Get as detailed as you possibly can. The more specific you are, the better you can develop messages for them.\\n\\n##### **Who are my competitors?**\\n\\nUnderstanding who competes for your customers – and what they’re offering – is vital. Get very familiar with every aspect of your competitors’ businesses – including their reputation, prices and marketing material. This knowledge will help you position your marketing communication relative to how your customers are already being targeted and differentiate yourself in the market.\\n\\n##### **What am I trying to achieve?**\\n\\nUnderstanding why you’re communicating with your customers is essential. Are you purely after quick wins? Or preparing the ground for a new product or stronger relationships? The rationale and potential value for any marketing effort should determine how much money you need to spend, and where it’s best spent.\\n\\n##### **What am I trying to say?**\\n\\nThis is where everything comes together. You must now develop clear, key messages that talk up your product or service, meet the expectations and needs of your new and existing customers, and differentiate yourself from your competition.\\n\\nMake sure you have no more than five key messages – in fact, the fewer the better – and make them specific and meaningful. That’s how you stand out in the crowded market. Ensure your customers are aware of your business and its products or services, and why they should care (e.g. What’s in it for them? And what are the true benefits?). These benefits should be factual and real. It’s important not to overload customers with information, but rather to be clear and articulate.\\n\\nAll of your marketing communications should include a strong call to action: What is it that you want customers to do once they’ve interacted with you? Leave them in no doubt and make it easy for them.\\n\\n##### **What’s the right channel?**\\n\\nThere’s no doubt that it’s a busy marketplace when it comes to finding the perfect place to share your marketing messages. The challenge here is in focusing and narrowing your communication – and finding the right time and place to connect with your customers.\\n\\nMany marketers are now jumping on social media networks, but that might not be where your customers can be found. It’s important that you understand how and when they want to hear from you, and use that information to foster a true customer relationship.\\n\\n##### **Is my strategy integrated?**\\n\\nCommunicating in an integrated way across all channels (such as website, emails and brochures) means your brand will become better known and understood. Integration means that every time your customers hear from you, they get the same feel for who you are. By creating consistent, strong marketing communications, your customers will identify and remember you into the future.\\n\\n##### **Finally: Am I communicating with genuine creativity?**\\n\\nCreativity isn’t about paying your local print shop to pull together a flyer with your logo on it, or using a WordPress template to build your long-overdue website. They might be tactics that you use, but they’re not what creativity is really about.\\n\\nTrue creative thinking pulls together everything you know about your business, your goals and your customers into a single, cohesive package that cuts through, connects and resonates. Creativity distills everything down to the right words, images and design so that your marketing collateral has the right impact. No business can afford to skimp on this stage because getting creativity right means you’ll get the results you’re really after: maximum return on your marketing investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24795,27998,1,'What the artist breaks','2021-07-23 03:04:26','2021-07-23 03:04:26','69fea1fa-1deb-4218-916d-a0ce60df4e30',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Bill Bernbach was the founding creative director of legendary Manhattan ad agency Doyle Dane Bernbach. He came out with quotes like:</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art”, <em>and</em></span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">“Word of mouth is the best medium of all”, <em>and</em></span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">“Rules are what the artist breaks; the memorable never emerged from a formula.”</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">That’s really provocative stuff that makes you nod your head at the truth and simple power of his thinking – and imagine how inspiring but uncompromising a boss he would have been. What an exhilarating time to be writing.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Bernbach not only had a way with a turn of phrase, but he also really set up the structure of creative teams for marketing and advertising, and was, of course, part of the inspiration for Mad Men. But mostly, he was a writer. And what a writer he was. His firm revolutionised advertising copy and laid out the early foundations for brand storytelling through engaging narrative and brand persona development. We can, and have, all learned from these guys.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">In the 1960s, DDB took on Volkswagen as a client and began creating <a href=\"http://nwo.app:8000/wp-content/uploads/2013/10/vw-lemon-and-think-small-ads.jpg\">a series of print ads</a> that referred to the VW as a “lemon” and encouraged consumers to “think small”. The copy, by the incomparable Julian Koenig, starts out saying “<em>This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished, and must be replaced</em>.” Not exactly sales speak. </span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">It was funny. It was clever. And it was ground-breaking.</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">For the rest of the decade, VW kept their unconventional campaign rolling. DDB’s strategy of turning seeming faults into benefits was a huge hit. One ad didn\'t even include a picture of the little lemon: “<em>No point in showing you the 1962 Volkswagen. It still looks the same</em>.”</span></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">Much has been written about the ads, and you can take a look at a bunch of them <a href=\"http://www.visualnews.com/2013/09/03/20-best-volkswagen-ads-1960s-campaign/\">here</a> if you like. It was ranked the best advertising campaign of the twentieth century by Ad Age, and it deserves the title. This sort of brand bravery is rare and may be a little of its time, too. The truth is that the power is all right there, in the copy, which exists to inspire us. Last words to Mr Bernbach himself:</span></p>\n<p class=\"AAPARAGRAPH\"><em><span lang=\"en-us\" xml:lang=\"en-us\">You can say the right thing about a product and nobody will listen. You\'ve got to say it in such a way that people will feel it in their gut. Because if they don\'t feel it, nothing will happen.</span></em></p>\n<p class=\"AAPARAGRAPH\"><span lang=\"en-us\" xml:lang=\"en-us\">What is your brand really saying?</span></p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QjbPRQcxAH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Bill Bernbach was the founding creative director of legendary Manhattan ad agency Doyle Dane Bernbach. He came out with quotes like:\\n\\n“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art”, and\\n\\n“Word of mouth is the best medium of all”, and\\n\\n“Rules are what the artist breaks; the memorable never emerged from a formula.”\\n\\nThat’s really provocative stuff that makes you nod your head at the truth and simple power of his thinking – and imagine how inspiring but uncompromising a boss he would have been. What an exhilarating time to be writing.\\n\\nBernbach not only had a way with a turn of phrase, but he also really set up the structure of creative teams for marketing and advertising, and was, of course, part of the inspiration for Mad Men. But mostly, he was a writer. And what a writer he was. His firm revolutionised advertising copy and laid out the early foundations for brand storytelling through engaging narrative and brand persona development. We can, and have, all learned from these guys.\\n\\nIn the 1960s, DDB took on Volkswagen as a client and began creating a series of print ads that referred to the VW as a “lemon” and encouraged consumers to “think small”. The copy, by the incomparable Julian Koenig, starts out saying “This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished, and must be replaced.” Not exactly sales speak.\\n\\nIt was funny. It was clever. And it was ground-breaking.\\n\\nFor the rest of the decade, VW kept their unconventional campaign rolling. DDB’s strategy of turning seeming faults into benefits was a huge hit. One ad didn\'t even include a picture of the little lemon: “No point in showing you the 1962 Volkswagen. It still looks the same.”\\n\\nMuch has been written about the ads, and you can take a look at a bunch of them here if you like. It was ranked the best advertising campaign of the twentieth century by Ad Age, and it deserves the title. This sort of brand bravery is rare and may be a little of its time, too. The truth is that the power is all right there, in the copy, which exists to inspire us. Last words to Mr Bernbach himself:\\n\\nYou can say the right thing about a product and nobody will listen. You\'ve got to say it in such a way that people will feel it in their gut. Because if they don\'t feel it, nothing will happen.\\n\\nWhat is your brand really saying?\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24797,28000,1,'What the artist breaks','2021-07-23 03:06:02','2021-07-23 03:06:02','b427eec4-a8f2-451d-b11e-292fd5d924d4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QjbPRQcxAH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Bill Bernbach was the founding creative director of legendary Manhattan ad agency Doyle Dane Bernbach. He came out with quotes like:\\n\\n“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art”, and\\n\\n“Word of mouth is the best medium of all”, and\\n\\n“Rules are what the artist breaks; the memorable never emerged from a formula.”\\n\\nThat’s really provocative stuff that makes you nod your head at the truth and simple power of his thinking – and imagine how inspiring but uncompromising a boss he would have been. What an exhilarating time to be writing.\\n\\nBernbach not only had a way with a turn of phrase, but he also really set up the structure of creative teams for marketing and advertising, and was, of course, part of the inspiration for Mad Men. But mostly, he was a writer. And what a writer he was. His firm revolutionised advertising copy and laid out the early foundations for brand storytelling through engaging narrative and brand persona development. We can, and have, all learned from these guys.\\n\\nIn the 1960s, DDB took on Volkswagen as a client and began creating a series of print ads that referred to the VW as a “lemon” and encouraged consumers to “think small”. The copy, by the incomparable Julian Koenig, starts out saying “This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished, and must be replaced.” Not exactly sales speak.\\n\\n##### **It was funny. It was clever. And it was ground-breaking.**\\n\\nFor the rest of the decade, VW kept their unconventional campaign rolling. DDB’s strategy of turning seeming faults into benefits was a huge hit. One ad didn\'t even include a picture of the little lemon: “No point in showing you the 1962 Volkswagen. It still looks the same.”\\n\\nMuch has been written about the ads, and you can take a look at a bunch of them here if you like. It was ranked the best advertising campaign of the twentieth century by Ad Age, and it deserves the title. This sort of brand bravery is rare and may be a little of its time, too. The truth is that the power is all right there, in the copy, which exists to inspire us. Last words to Mr Bernbach himself:\\n\\nYou can say the right thing about a product and nobody will listen. You\'ve got to say it in such a way that people will feel it in their gut. Because if they don\'t feel it, nothing will happen.\\n\\nWhat is your brand really saying?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24799,28002,1,'The tender pitch','2021-07-23 03:08:45','2021-07-23 03:08:45','e9186c5a-1698-4eab-805d-47f32282262c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1LjriJPkD9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"If networking nights are like professional speed dates, then tenders and pitches are like fast and furious flings that shotgun quickly to marriage or – mostly – burn out with little said between the two parties.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"And in pitch season, that unofficial period of the year where you seem to do little paid work and an awful lot of these tenders and pitches, one can get a little down at the sheer amount of time and expense expended, not to mention the quick but brilliant creative that won’t see the light of day.\\n\\n##### **‘I’ve met someone else’**\\n\\nSo, with pitches in full swing, I thought I’d continue the metaphor and shed some light on what it feels like to be the eager party still sparkly with romance and ready to commit to a long-term relationship, only to be told it’s over before it even began. It’s not much fun to be cast as the best friend and not the star.\\n\\nEarlier in my career, I was a member of the Australian Graphic Design Association (AGDA). AGDA had an unambiguous policy against free pitching, equating it to professional prostitution (though, oddly enough, prostitutes get paid for what they do). Their policy was built on the idea that our ideas are everything, and that giving them away was the worst thing we could do.\\n\\nIt’s a good, strong ethic that I still wholeheartedly espouse – but I compete in an industry where free pitching, often on top of an extensive and expensive tender process, is the norm. If only my industry had the same rule about free pitching, then we might all get hired for our potential and value without the massive time and IP giveaway.\\n\\n##### **‘It’s over’**\\n\\nThe biggest challenge, though, about free pitching is not the cost or the time. It’s the requirement to develop creative without the ability to properly research, develop the brief or fully explore the clients’ needs.\\n\\nWhile all pitchers (except incumbents) are under the same restrictions, nobody can really develop a campaign under a free pitch that will work as well as one developed with the serious time and effort it takes to truly know a brief and provide a solution.\\n\\nSubstance should matter more than flash. Didn’t our mothers always warn us about girls like that? But sadly, another agency’s flash can mean a budding relationship is over before it even had a chance to begin.\\n\\n##### **‘There are plenty more fish in the sea’**\\n\\nSo the answer is, of course, to not try and meet new professional flames this way. Nobody is forcing us to participate and there are plenty of potential lovers who will choose you based on referral and credentials. But the sad fact is that whole sectors don’t procure that way and if you want to work with them – and we do – you need to be ready to date their way.\\n\\n##### **Creative house seeks new relationship**\\n\\nI admit it: we’ve been playing the field. And yes, from time to time, the dating game has meant we’ve been a bit burned, but never bitter.\\n\\nIn our adventures, though, we’ve found love – and if past experience can teach us anything, it’s that we’re built for a love that lasts. We want the kind of client relationship that grows and builds over time, bringing with it joy, rewards, results... and a bit of fidelity.\\n\\nCare for a date?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24801,28004,1,'Writing for (readable) web','2021-07-23 03:12:29','2021-07-23 03:12:29','dd69ab5c-943d-4f2d-b6d0-216fd1d4715c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AWtBdVK79w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Just as website navigation is a unique narrative structure, writing web content follows unique writing conventions.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Why? Because that’s the way we work as readers.\\n\\nWhen we pick up our tablet or our website, we rarely read word for word. Research has shown the average reading time is 25 per cent slower on a screen, so we skim, searching for keywords.\\n\\nAnd, because we don’t want to scroll, we won’t.\\n\\nThe result? Your web copy had better be short, concise and very easy to navigate. Otherwise, you’ll lose your readers in less time than it takes them to click their mouse.\\n\\nThe way your readers read demands your web and other digital content should be written to suit.\\n\\nTo take a practical example: The length of copy and type of language used in a corporate letter or marketing communications are too long and formal for a digital environment. Aim instead for half the words you’d use in a paper document. And then cut in half again.\\n\\nAnd to take another example: Think of a news story. It has the main info up the top, short and snappy sentences, and clear headings. Web and digital writing follows the same convention.\\n\\nAt New Word Order, we have established eight hallmarks for effective web writing, and we use these to assess our clients’ site and the work we provide them:\\n\\n- Short, effective sentences (say the same information with less)\\n- Sub-headings and headings containing keywords\\n- Everyday words the average reader can easily understand (plain English)\\n- Informal voice\\n- Common language conventions\\n- Direct language\\n- Active tense\\n- Consistent, logical structuring of information.\\n\\n##### **1. Write in short sentences and paragraphs**\\n\\nAim for short sentences, each with one or two clauses.\\n\\nEach paragraph should contain no more than 2–3 sentences, and altogether a page of content should fit comfortably within the web page without requiring the reader to scroll. The optimum line length is 8–12 words.\\n\\nIncluding useful and interesting facts keeps readers’ attention longer than ‘motherhood’ or general statements. They’re more believable, too.\\n\\n##### **2. Use headlines and sub-headings**\\n\\nHeadlines and sub-headings are an effective way to guide a reader through their skimming of a web page. Since research tells us readers rarely read every word on a website, it makes sense to prioritise what they see – and headlines and sub-headings do this well.\\n\\nMake headlines and sub-headings factual, not fanciful. This enables readers to rapidly scan useful keywords.\\n\\n##### **3. Write in plain English**\\n\\nWhile plain English should be the aim of all of your publications, it’s especially important in a digital environment.\\n\\nPlain English means using words the average Australian reader can easily understand.\\n\\nThat means you should:\\n\\n- include useful headings\\n- use the simplest form of a word possible e.g. said (not announced or discussed); try (not endeavour)\\n- define tricky terms\\n- delete unnecessary verbiage\\n- use familiar, easily understood words\\n- include lists and tables to simplify content and reduce word count.\\n\\n##### **4. Use informal voice**\\n\\nUnlike general corporate writing, digital environments demand a more informal voice.\\n\\nThis means using ‘you’, ‘we’ and other pronouns to speak directly to the reader within the text. Formal language is out.\\n\\n##### **5. Use common language conventions**\\n\\nEffective web writing uses language conventions found more commonly in conversation.\\n\\nThis means using:\\n\\n- contractions (isn’t, that’s)\\n- common bridging words to begin sentences (and, but, because)\\n- short statements of fact\\n- links to longer explanations (e.g. PDFs, minutes, fact sheets).\\n\\n##### **6. Get to the point**\\n\\nWriting for digital environments takes discipline, because readers have little tolerance for fluffy language, repetition, ‘happy talk’ or unnecessary explanations of what’s already evident on the page.\\n\\nTo write direct, straight-to-the-point copy:\\n\\n- stick to the topic\\n- cut unnecessary adverbs (e.g. completely finish, tentatively plan)\\n- delete tautologies (e.g. whole of the country; for a period of six months)\\n- use simple present tense when possible (e.g. uses instead of ‘is utilised by’, conducts instead of ‘is conducted by’)\\n- avoid clichés.\\n\\n##### **7. Use active voice**\\n\\nActive voice is a way of structuring information that allows you to focus on the subject and cut excess words. Following this method enables quick readability.\\n\\nActive voice places the subject first in a sentence, followed by the action.\\n\\ne.g. Active voice: New Word Order opened in 1998.\\n\\nPassive voice: New Word Order was opened in 1998.\\n\\n##### **8. Structure content well**\\n\\nThe most important information should always be placed first on a web page, and the web layout and navigation should be consistent and logical to a reader.\\n\\nA good rule of thumb for navigation is organise the content to suit how the reader needs to discover it.\\n\\nWith only a few exceptions, your website should go no deeper than three levels of navigation. Too many websites go down rabbit warrens.\\n\\nTo structure new web content, follow this checklist:\\n\\n- Plan what you need to write, and stick to the topic.\\n- Lead with the most important information – this means placing these details first on a page.\\n- Keep each section simple and clear – don’t try to achieve too much in one place.\\n- Use meaningful links – rather than repeating information found elsewhere on the website, link to it.\\n- Put the most recent information at the top – for example, when you’re archiving minutes or reports.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24803,28006,1,'Photography and your brand','2021-07-23 03:13:18','2021-07-23 03:13:18','bfdcbb38-99fc-4523-8f6b-4febc5f47ca5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Y0QyW1M0Xw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Using visuals and imagery are essential parts of any campaign. When you take a look at our lives and consider our love of infographics, Pinterest and Instagram, as well as our preference for fast, digestible information, using pictures well in your marketing mix makes good sense.\\n\\nMost marketers turn to stock photography when they want to illustrate their idea or campaign. That’s because it can be cost-effective and fast. But there are risks with stock photos, and smart marketers should know them.\\n\\nThe reason we use stock photos most often here at New Word Order is to create mock-ups and ideas for our clients, giving them a better representation of our idea and what we have in mind. Stock photography can also be faster and cheaper than a photo shoot, and it’s instantly available. So, for brochures and smaller pieces, stock photography can be the way to go.\\n\\nBut there are also many, many reasons why investing in a proper photo shoot is better for your business and brand. For starters, stock photography is pretty generic, impersonal and unrealistic. Probably not the look you were after for your new campaign or your brand.\\n\\nStock photos are never taken with a specific idea in mind, and that means they can be bought by anyone and have no particular alignment with any brand. If you use stock photos, you risk looking like any other business – unoriginal, and quite possibly uninspired. If you want to look unique, only images unique to you can achieve this… not the clichés and overused images of your competitors, nor the unrelated stock images you might try to shoehorn into your idea.\\n\\nAt NWO, we love a photo shoot. It’s not just that we’re all about an original idea, either. We believe that when you work with a photographer, you get far more than an image file. You get the benefit of experience, creativity, knowledge and insight.\\n\\nYou also get to say something unique, present something instantly recognisable to the market, and really stand out. You get a professional who listens to and understands your brief, knows what you’re trying to say and what you want to achieve. If you want to make changes on the day, you can, and the final decision on the final image is also in your hands. Complete control.\\n\\nSo while stock photos may be cheap and fast, they can also make your brand look unfocused and unoriginal. A photo shoot is the only solution for a company that wants to visually stand apart from the competition.\\n\\nWith the help of our trusted photography partners, we’ve directed photos shoots for many of our clients – some of them on tight budgets – from Mosaic Chartered Accountants through to Embertec’s very own Power Saviour. For every client, it’s been well worth the investment to truly stand out.\\n\\n[Talk to us today](/contact) about how you can use photography to bring life to your next campaign.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24805,28008,1,'Mums mean business','2021-07-23 03:14:01','2021-07-23 03:14:01','956ed9c2-1c2d-4e87-a2c6-909b76ebf4e5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jTl3w1cGNC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Twelve years ago, I turned my back on a promising career at News Limited and became part of what is now a significant movement in small business: the mumpreneurs.\\n\\nFaced with inflexible working conditions, shift work and only average pay as a subeditor, the option to build a business through freelancing was alluring. My husband and I had also walked a long, hard road to have our kids; turning around and putting them in full-time childcare felt like a betrayal of the journey.\\n\\nWorking from home with a young child, of course, had drawbacks. I remember clearly the day my monitor went dead during a pressing deadline… because my baby had crawled underneath the desk and chewed through the connection cord. The horror that she could have just easily chomped on the power cord sent me out to buy a playpen.\\n\\nSocial isolation was also a significant issue. I didn’t join mother’s groups or lunch with the ladies while any of my three children were at home because every sleeping moment for a child was a working opportunity for me. No other woman in my wide circle of acquaintances worked for themselves or, if they did, it looked nothing like my level of enterprise. I became – and remain – the queen of speed because there was simply no time to waste.\\n\\nSince expanding the business and no longer working from home, I look back on those years with a mixture of amusement and dread. It tickles me that so few clients knew I worked from home, and that my business grew just as fast as my children did. Sometimes faster. I also remember, very clearly, the deadlines worked all night and the stress of needing far more hours than I had capacity. Quite literally, I pressed ‘send’ on work to clients on my way to hospital to deliver a baby. Twice. By the time my third child arrived, thankfully, I’d hired another writer.\\n\\nLast week, memories of my early years in small business came flooding back with a Sydney Morning Herald article on mumpreneurs. The women interviewed were driven to begin home businesses by similar factors: childcare costs and a desire for flexible parenting while generating an income.\\n\\nBut that’s where the similarities end. Today’s mumpreneur is part of a growing army. A BankWest study in 2011 found women are starting businesses at twice the rate of men, thanks to the benefits of better technology. Mumpreneurs Online surveyed UK women last year to find that 73 per cent had started their own business – and they knew another woman who was doing the same. AusMumpreneur claims 16,000 members nationwide. And in October, a two-day conference called Mumpreneurs on Fire is drawing hundreds of women to Melbourne. One of the plenary sessions is on how to build a multi-million dollar business. These mums mean business.\\n\\nIt’s about time. With Baby Boomers fast exiting the small business – half of all businesses are owned by people over 45 – there will be a glaring gap in our economy unless Generation Y, mums included, steps up to the plate.\\n\\nLong live the entrepreneurial spirit enshrined in small business, and best of luck to this rising mummy army. I just hope they get more sleep than I did.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24807,28010,1,'Photography and your brand','2021-07-23 03:14:11','2021-07-23 03:14:11','38c5dd0e-bacb-4e87-beca-f641eb8b059a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Y0QyW1M0Xw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Using visuals and imagery are essential parts of any campaign. When you take a look at our lives and consider our love of infographics, Pinterest and Instagram, as well as our preference for fast, digestible information, using pictures well in your marketing mix makes good sense.\\n\\nMost marketers turn to stock photography when they want to illustrate their idea or campaign. That’s because it can be cost-effective and fast. But there are risks with stock photos, and smart marketers should know them.\\n\\nThe reason we use stock photos most often here at New Word Order is to create mock-ups and ideas for our clients, giving them a better representation of our idea and what we have in mind. Stock photography can also be faster and cheaper than a photo shoot, and it’s instantly available. So, for brochures and smaller pieces, stock photography can be the way to go.\\n\\nBut there are also many, many reasons why investing in a proper photo shoot is better for your business and brand. For starters, stock photography is pretty generic, impersonal and unrealistic. Probably not the look you were after for your new campaign or your brand.\\n\\nStock photos are never taken with a specific idea in mind, and that means they can be bought by anyone and have no particular alignment with any brand. If you use stock photos, you risk looking like any other business – unoriginal, and quite possibly uninspired. If you want to look unique, only images unique to you can achieve this… not the clichés and overused images of your competitors, nor the unrelated stock images you might try to shoehorn into your idea.\\n\\nAt NWO, we love a photo shoot. It’s not just that we’re all about an original idea, either. We believe that when you work with a photographer, you get far more than an image file. You get the benefit of experience, creativity, knowledge and insight.\\n\\nYou also get to say something unique, present something instantly recognisable to the market, and really stand out. You get a professional who listens to and understands your brief, knows what you’re trying to say and what you want to achieve. If you want to make changes on the day, you can, and the final decision on the final image is also in your hands. Complete control.\\n\\nSo while stock photos may be cheap and fast, they can also make your brand look unfocused and unoriginal. A photo shoot is the only solution for a company that wants to visually stand apart from the competition.\\n\\nWith the help of our trusted photography partners, we’ve directed photos shoots for many of our clients – some of them on tight budgets – from Mosaic Chartered Accountants through to Embertec’s very own Power Saviour. For every client, it’s been well worth the investment to truly stand out.\\n\\n[Talk to us today](/contact) about how you can use photography to bring life to your next campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24809,28012,1,'The problem of creativity','2021-07-23 03:14:59','2021-07-23 03:14:59','bacf4da5-5ccb-4c26-adc5-b53067f0463b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TgHcrFPn5p\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Explaining what it is we do at New Word Order, working in a creative agency, can be a little tough.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We’ve come to realise it’s the word ‘creative’ that probably throws people.\\n\\nCreative means something different to everyone. It even means something different to each of us here at NWO. Our project managers, marketers, designers and writers each work in different disciplines and are inspired by different things. And each of our clients and their projects are, too.\\n\\nSo we took some time to ask around the office and try to define what creative means to us. What we found was interesting – some fascinating definitions and insights, inspired by work and from outside of it. It seems that working in a building with ‘creative’ written on the side does encourage us to be so. And what was amusing was the insight into our staff their responses elicited.\\n\\nFor our designer Rebekah, creativity means letting go of what you think you know. Isn’t that kind of perfect? At the same time, our resident wordsmith Suzanne finds creativity in beautifully crafted words. Suzanne says she can be star-struck by beautiful phrases the same way someone else can be affected by visual art or fashion.\\n\\nTo feel creative, our strategic marketer Nikala says she likes to consider the problem at hand and then take time out to think – go for a walk, have a drink with friends, relax. Scott, our Creative Director, says he also likes a change of pace and headspace to ignite creativity – he even finds airports and planes inspiring because they’re so different to his normal place. Scott feels most creative, though, when a worthy challenge or brief comes our way. Rebekah also feels most creative when inspired by a great brief.\\n\\nAnd what of true creativity? According to Suzanne, at its heart creativity is about seeing the world differently and pursuing the new. She says that writing with great creativity is the hardest work she does, and she finds creative copywriting demands the most energy but also gives her the greatest satisfaction.\\n\\nScott says creativity is the generation of something new that contributes to the shared human experience. It\'s sometimes original that spans every aspect of what a human mind is capable of – science, art, you name it.\\n\\nNikala agrees that creativity isn’t necessarily about art. Paving the way for our clients and their projects, she points out that creativity can be seen anywhere and is probably best defined by someone thinking differently about a problem and coming up with a solution that is not only new, but also works.\\n\\nAnd so, in a building labelled ‘a creative agency’, there are as many different ideas as people when it comes to defining what characterises our work. Last words to Scott:\\n\\nTrue creativity is unique, incredibly clever, transforming to humanity, and startling in its (metaphorical) beauty. I\'m hooked on the link between creativity and beauty in all its possible meanings.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24811,28014,1,'Learning to lead','2021-07-23 03:19:27','2021-07-23 03:19:27','38e1aed6-92a1-4e14-abb6-efd434e863ea',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uWsaVfK1Sl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Most of us have leadership potential, but not all of us are true leaders. Have you ever thought about what true leadership is? Let\'s take a look at how to inspire and motivate yourself and a team to follow your vision.\\n\\n##### **A vision**\\n\\nLeadership starts with vision. A survey by Harvard Business Review found that being forward-thinking is the attribute that most distinguishes leaders from non-leaders. The consensus is that envisioning exciting possibilities and sharing them with others is the most inspiring way to lead a team.\\n\\nGreat leaders, John Ryan wrote in Forbes, give real thought to the values, ideas and activities they’re most passionate about. These should be challenging to put in action, and success should only be reached by setting realistic, demanding goals and going after them relentlessly.\\n\\nWith the help of other engaged and talented men and women, a leader is born.\\n\\n##### **Balance vision and action**\\n\\nWhile your vision is the destination, action is how you get there. Creating a balance only happens when the directions or instructions to reach that vision are clear.\\n\\nA leader needs to understand their team and what motivates them. David Lavinsky wrote in Forbes that true leaders recognise talent and work with those with skills to complement their own, celebrating small victories with the team while staying focused on the big goal.\\n\\n##### **A personal statement**\\n\\nA useful personal leadership vision, focused on action and direction, is a compelling image of an achievable future. Stew Friedman suggested in the Harvard Business Review that to grow as a leader, you should compose your own personal leadership vision, drafted and practised until it’s true and inspiring.\\n\\nFriedman also recommended asking staff to do the same, building on the trust that comes from being aware of what really drives one another.\\n\\n“You’ll be better equipped to capitalise on a critical, often overlooked, aspect of diversity – the remarkable variety that exists in the aspirations of the people around you,” Friedman said.\\n\\n##### **Communicating your vision**\\n\\nKnowing what you want to accomplish may seem clear to you, but as Tanya Price wrote in Forbes, explaining and motivating others is a different story. Clearly and succinctly describing what you want done is important. If you can’t relate your vision to your team, you won’t all be working toward the same goal.\\n\\nCreating a productive work environment depends on clear communication. Your team will learn to trust and depend on you, and will be less hesitant to work harder.\\n\\n##### **Values and delegation**\\n\\nYour team is a reflection of yourself, and if you make honest and ethical behavior a key value, they\'ll follow suit.\\n\\nDelegating tasks is one of the most important skills you can develop for leadership. And the key to delegation is identifying the strengths of your team, and capitalising on them.\\n\\n##### **Confident and committed**\\n\\nPart of your job as a leader is to keep up your confidence and focus on the larger goal.\\n\\n“Remember, your team will take cues from you, so if you exude a level of calm damage control, your team will pick up on that feeling,” said Price.\\n\\nOf course, if you expect your team to work hard and produce quality results, you must lead by example. There’s no greater motivation than seeing hard work done at every level.\\n\\n##### **Leadership, not management**\\n\\nManagement is a set of processes, like planning, budgeting, staffing and problem-solving. That’s different to leadership, which is about taking a team or organisation into the future, finding opportunity, and producing useful change.\\n\\nWhile management is about attributes, leadership is about behaviour. Are you behaving like a leader?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24813,28016,1,'The year of content marketing','2021-07-23 03:20:39','2021-07-23 03:20:39','902a6c69-fbc0-4fa4-9178-01262ba92eda',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5uJhJG0gB5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"We’re halfway through the year already. When did that happen? For marketers, this was going to be the ‘year of content marketing’. Has it been for you?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Many brands have had a great time putting together content marketing campaigns – Marketing Mag cites Red Bull and Mitre 10’s efforts on The Block. But there’s always an extra worry that overloading customers with content can do more harm than good.\\n\\nThink of how you engage online and use social media yourself. We all have those friends who overpost and overshare, and you end up either ignoring or blocking them. Don’t run the risk of bombarding your customers with inconsistent or non-engaging content just to keep up a social media presence. It’s a guaranteed way put them off completely.\\n\\nWith LinkedIn and Facebook used to distribute the most marketing content, it’s not just the frequency of posts that can let your company down. It’s about what you’re saying, too. And the balance between pushing your message and producing good content is tough, as is maintaining consistency. It’s a balance, really, and the key is creating informative, engaging and sharable content.\\n\\nSo, what’s the trick? Well… there is none. Sorry. It’s old-school. Understand your market’s likes and expectations, and especially understand how much they want to hear from you. A common sense approach. How are you surviving in the year of content marketing?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24815,28018,1,'Talking to the kids: tips for marketing to Gen-Y','2021-07-23 03:22:12','2021-07-23 03:22:12','e12499e0-ebcb-4703-b46d-ff13f620c41e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-33RxHlAlsf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Generation-Y is the first generation that grew up with the internet, and so marketing and speaking to those whippersnappers can be a challenge. We found when we worked on our My Smoking and Feeling Good campaigns with Queensland Health that Gen-Y doesn’t like being preached at – they prefer being spoken to, sharing stories, and honest marketing experiences.\\n\\nKeeping in mind that half of the NWO team fits into that pesky generation, we’ve taken a good look at global researcher Joeri Van den Bergh interviews with 21 global marketing executives from big brands, like Converse, Heineken and BBC about improving their marketing to Gen-Y customers. Here’s what he - and we - learned.\\n\\n##### **1. Make it relevant**\\n\\nFor Gen-Y, it’s all about price/quality: Are you offering something valuable? Are you only selling product, or facilitating and endorsing their life? Being true to who you are is also key. Van den Bergh found storytelling, authenticity, and uniqueness add more than you would expect: They reflect Gen-Y\'s core values and sustain your corporate identity.\\n\\nHe also says that creating an actual experience around your product, online and offline, elevates your brand experience. To stay relevant for Millennials, Van den Bergh says marketers should endorse inclusive brands with exclusive experiences.\\n\\n##### **2. Be where they are**\\n\\nVan den Bergh says that above-the-line campaigns still create awareness, but integration with social media and interaction is vital to connect with Gen-Y.\\n\\nHe recommends that websites be used to engage with Gen-Y customers on a deeper level, with contests, games, or ads. Van den Bergh says your website should be a portal where everything your consumer needs to know is presented in an intuitive and engaging way.\\n\\nOf course, he considers social media a must. Facebook, for example, enables interaction and inspiration and is a great platform for trying new things. Van den Bergh recommends going mobile to connect with your consumers, and to connect them with each other.\\n\\nHe also says events are the way to go when you want to create an ultimate customer experience. The result is word-of-mouth—sharing stories online and long-lasting memories.\\n\\n##### **3. Activate conversations**\\n\\nSurprising your consumers is the best way to shake them awake and make sure they stay focused. Van den Bergh says a surprise can be anything and as long it’s relevant and you don\'t stalk them, Gen-Y will love it.\\n\\nHe also says not to underestimate the power of stories. Tell a story about yourself, let your consumers share stories about their personal life, or combine both.\\n\\n##### **4. Enhance loyalty, be FAIR**\\n\\nYou have to keep your Gen-Y consumers involved. Van den Bergh says to follow the FAIR model: FAst, Innovative, and Rewarding.\\n\\nThe faster you react to your consumers, the more likely you are to have a bond with them. By innovating, you are showing interest, creativity, and initiative. Showing Gen-Y consumers your appreciation for having chosen you is key.\\n\\n##### **5. Have guts**\\n\\nGo out there and create a daring but relevant appeal.\\n\\nHow have you marketed to Gen-Y? What’s worked, and what hasn’t? We’d love to hear from you! Let us know and join the conversation in the comments below.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24817,28020,1,'Righting writing','2021-07-23 03:26:01','2021-07-23 03:26:01','1bd91bbb-aa47-488f-a399-94839f330082',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WiIX62eIQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Uni was when I found my purpose in life. A passionate lecture on the very first day was my ‘eureka!’ moment that then propelled me through a double major in communications, 10 years in a newsroom and countless more in corporate writing.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But it all could have come tumbling down in the stern and unyielding face of just one lecturer: Ros Petelin.\\n\\nLike most kids who gravitated toward the arts in school, I’d been feted as a bit of a writer. I wrote installments of unreasonably sappy romance novels late at night and distributed copies to peers on the train the next morning. I won an academic scholarship for my writing (although nearly lost it many times for my maths).\\n\\nIt was left to Ros – now an associate professor in the School of English, Media Studies and Art History at UQ, and a well-respected writer in business communication – to tear my self-made kingdom down, word by word, until I could rebuild it on more solid foundations.\\n\\nHere’s what I now know to be true about writing effective business words.\\n\\nThanks, Ros. I hope you’re grading more kindly these days.\\n\\n##### **Trick #1: Talk like your audience**\\n\\nIf you’re writing for your business, forget formal words and don’t allow fear of failure – or grammar – to stop you writing. Instead, a trick I’ve long used in business writing is to hear a typical customer’s voice in my head, and then to write like they talk.\\n\\nLike acting, the craft of writing involves immersing yourself in the character. In this case, the character is your customer – and by sounding like them, you’re more likely to draw them in.\\n\\n##### **Trick #2: WIRMI**\\n\\nI have Ros and her fondness for US author Linda Flowers to thank for WIRMI. The acronym ‘What I Really Mean Is’ is extraordinarily helpful in bringing clarity to business writing, and it’s a tool I still use daily.\\n\\nYou can use WIRMI as a catchphrase at any point of your writing – when you’re trying to work out exactly what you want to say, and when you’ve written something and you need to ensure it says what you want, clearly and well.\\n\\nIf you’re not comfortable with writing – and plenty of people would rather line up for a root canal than write an essay – this is a great way to check you’re on track.\\n\\n##### **Trick #3: So nice you read it thrice**\\n\\nFinally, if you’re satisfied that what you’ve written is the best you can do, read it through once more – and then put it down.\\n\\nAfter a few hours – or a few days, if you have the time – pick it up and critically read it again. Make a few adjustments. Delete a few words. Then hide it again.\\n\\nOn the third go, after another break, pretend you’re the customer and read it aloud to yourself as though you’re seeing it for the first time. If you have no more changes to make to it, it’s good to go. But chances are, you’ll think of a few.\\n\\nWhy at least three reads? Professional writers and editors know better than anyone that great writing comes from multiple drafts, not a single session of inspiration. Taking a break in between drafts – although hard to do in a busy work day – can be the key to achieving great results.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24819,28022,1,'Management is more than measurement','2021-07-23 03:26:58','2021-07-23 03:26:58','34e8236c-aa3c-4646-9bba-ec6cae1700f3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4GZRkIUT1L\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Businesses in the service sectors have taken many management practices straight out of the factories of the 20th Century. Often they don’t work.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Let me use one of my staff’s previous performance reviews as a case study.\\n\\nHe worked for a large corporation and its performance review policy was worker and boss would sit down once a year for 20 minutes.\\n\\nThe boss had a set checklist for everyone – the same one.\\n\\nIt was a single A4 page covered with metrics along which each staff member would receive a score from ‘subpar’ through ‘needs improvement’ and ‘meets expectations’ to ‘exceeds expectations’.\\n\\nMy employee told me that his boss ticked ‘meets expectations’ for everything … regardless of who he was scoring.\\n\\nFor people who have worked in large corporations, nothing would be surprising so far. However, my employee and his boss had an unusually candid relationship.\\n\\nWhen my employee asked his old boss what he had to do to ‘exceed expectations’, the boss intimated that head office had decreed that no-one was allowed to ‘exceed expectations’.\\n\\nYou could surmise that this might have merely been an attempt to keep things simple. If everyone is average and everything works well enough, then no-one gets a raise, no-one needs leadership coaching, no budgets are stressed, and everyone remains motivated to ‘exceed expectations’.\\n\\nHowever, this case study skewers the saying you can’t manage what you can’t measure. This company’s performance reviews were not measuring, though they looked a lot like it. Their measurement tools and practices didn’t match the nature of their staff’s tasks in a services industry.\\n\\nSo this company was using an unreliable yardstick – a single A4 of tick-and-cross – and an unreliable measurer: the manager’s judgment in that one 20-minute block once a year.\\n\\nPlus they had kneecapped both with a rule that no-one can be better than just ‘good enough’.\\n\\nHere’s the rub. Most jobs these days aren’t on conveyor belts. Most create ‘value’ – the unmeasurable flipside of ROI – through services. Performance in these jobs can be accurately judged and appraised by involved and well-trained managers, but job performance in these sorts of roles cannot be accurately summed up with numbers.\\n\\nHere are the crucial toolkit words – and these words are a great hammer and anvil to crack so many things apart: qualitative and quantitative.\\n\\nManagement by measurement is quantitative. It is accountancy played with people. It fits neatly with the MBA approach to business.\\n\\nManagement by attention, involvement and open dialogue is qualitative. It understands and then secures consensus. It doesn’t fit anything neatly.\\n\\nWorking with people’s qualities isn’t neat, but it is where value comes from in the service sector.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24821,28024,1,'Corporatese to English','2021-07-23 03:27:34','2021-07-23 03:27:34','0f6933f5-72aa-4e72-a82f-c2f7ad0fbd37',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-HTh3V8VYub\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Our business, a prominent leading boutique South East Queensland digital, media, full service and mixed creative agency whose track record puts forth successes and achievement, is New Word Order.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We have built our business on a sensed customer need to elucidate and provide services and solutions from depth-wise passions toward maximizing, engaging and touching base with expert decision-makers and leading experts across our metropolitan networks and even internationally.\\n\\nThese helping, leading and connective skills are what we’d offer to any of our thousands of potentials – inclusive of and with regard to prospectives across the Brisbane and Queensland and Australasian business regionality. Therefore, does contacting New Word Order makes a case for your foremost responsibility toward your strategy regarding your business media?\\n\\nTaking this as a call to revolutionising content, we’d arrange to respond to results-based briefing documentation in solutionised offerings right through to customisable tailored service solutions, meaning the customers is always directly involved within the provision of every consultative gathering of resources, attaining full and effective impacts.\\n\\nSynergising professionally written, artfully designed and productionised media communiqués aligns with our lovely, ever-broadening, and exceptionally cultivated, understanding regarding to every comprehensive aspect within messaging strategies and best practice.\\n\\nAiding and multiplying the efficacy to give pursuit-led and driven engagement regarding consideration to you on our in-house specialities, strength and market-leading is an outstand.\\n\\nAttaining a results-based outcome hand-in-hand with dominant-paradigm appropriation and knowledge guarantees absolute marketing and communicated outcomes.\\n\\nOr, more simply:\\n\\nNeed help with business media? We’d love to give you a hand.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24823,28026,1,'How to read the media','2021-07-23 03:30:27','2021-07-23 03:30:27','1ab50905-52d6-4bf3-afe9-95c1909137c1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZQ8GkHzE9z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"With so much sensationalist news out there competing with valid journalism for your attention – and often winning – being able to tell the exploitative from the illuminative is a valuable skill.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"At the moment, the ideal of an informed public is suffering in something of a perfect news storm.\\n\\nThe interdependent weather fronts colliding are the 24-hour news cycle, Google’s diversity of sources, a global panic culture and political coverage that paints one side as uniformly outrageous and the other as cringingly ineffective: Abbott vs. Gillard, Newman vs. Palaszczuk, Romney vs. Obama.\\n\\nNews companies have found their new news audiences are always switched on, always hungry and, through Google, able to choose facts to suit their preceding opinions.\\n\\nSo used to being shocked, so prepared for it, the audience is anxiously tensed to leap on the tawdry or gory or disastrous.\\n\\nHeadlines such as “Australia actually unpopular destination for refugees” don’t sell.*\\n\\nPeople crave certainty in uncertain times. And there’s profit in that. At its worst, that led to the goings-on at News in the UK, but in its garden-variety form it has led news devolving from knowledge, analysis and consideration to information, opinion and soundbites.\\n\\nOr, more often in the case of financial and business news, an addiction to data (which sits one rung of below information, and two below knowledge) and whichever statistic is most alarming at that hour.\\n\\nBut now, a caveat before we unload on journalism: largely speaking, journalists do their best and care passionately about doing what they do and about doing it well and accurately. But, as every business knows, where there is passion there is overwork. And news is business.\\n\\nThus, these days reading news is, more than ever, about reading between the lines.\\n\\n##### **Here’s how:**\\n\\n###### **Experts and gurus**\\n\\nIn general there are three ways journalists establish the veracity of their stories they appeal to your mind, your heart or your respect for someone’s reputation.\\n\\nIt’s roughly the same idea as academic referencing in research, but it is perverted by placing the angle before the evidence. A quick way to clock a true expert is to research their credentials.\\n\\nLook for markers of success and that they practice what they preach. Would you go to a financial planner who was broke? If a story really gets you thinking, it worth doing some digging into who is quoted.\\n\\n###### **Bleeds it leads**\\n\\nOne of the oldest sayings in journalism is ‘if it bleeds it leads’: essentially, bad news sells. These days news services are struggling to find a business model that works when so much content is free online.\\n\\nMany simply try to drive maximum traffic through their sites. Shock tactics and so-called beat-ups are one way of grabbing attention.\\n\\nMost of the time, bad news is not nearly so bad. For example, remember the hullabaloo that preceded the activation of the Large Hadron Collider?\\n\\n###### **Chinese whispers**\\n\\nDo you hear what was said or what you want to hear? There is no way to avoid it, communication misfires almost constantly.\\n\\nA speaker can think one thing but accidentally say another, the listener can misunderstand what they say, the note taker can make a mistake, the tape recorder can pick up the sound of papers rustling at a crucial time. And that’s just communication across one link of the chain from brain-to-mouth, mouth-to-ear, ear-to-brain, brain-to-hand, pen-to-paper. Multiply these each time the information passes to the next actor in the sequence – including journalist, editor, proof reader, sub-editor and printer – and it is a wonder anything is even largely accurate.\\n\\n###### **Damn statistics**\\n\\n‘Lies, damn lies and statistics’ is true!\\n\\nStats are compressions of mathematical data into pieces of information. Compression always loses something. And there are big loopholes through which data can be pushed to get the result you like.\\n\\nFor example, if a study on income has a sample of 1000 people of whom 999 earn $1 a year and one Clive Rinehart who earns $1 billion a year, then the average wage – mathematically speaking – is just over $1 million. Prosperity for all!\\n\\nStats, facts and figures have their place. Generally, that place is not the centre.\\n\\n###### **Agenda and bias**\\n\\nBack in the Obama-McCain race there was 25 seconds that beautifully demonstrated media bias. You can watch it here.\\n\\nIf you don’t want to watch, this is what happens: the reporter asks a group of diners if they are going to vote for McCain – no one puts their hand up (one couple fights about it); then he asks who is going to vote for Obama – everyone puts their hand up. Then he turns to the camera and says, “See, it’s split.”\\n\\nAustralian mainstream media doesn’t seem embrace such gasp-inducing chutzpah, but there are definite leans to many of our outlets. Keep an eye out for them.\\n\\n###### **Simple and simplistic**\\n\\nEdward De Bono – regardless of what you think of him – wrote something useful about the difference between simple and simplistic.\\n\\n“If you do not seek to understand a situation or process, your efforts will be ‘simplistic’ rather than simple. Simplicity before understanding is worthless.”\\n\\nTime poor generalist journalists often never get a true and deep understanding what they are writing about. (Dedicated subject-matter journos, such as Laurie Oakes, absolutely understand what they are talking about). The average newshound just has to get the story down on paper, compressed by time, and move to the next thing.\\n\\nThey simply lack the time – and very often the inclination – to pore over details. Confronted with 4000 words of research for a 500-word space they prune things off. Often that simplification ends up simplistic and vital, subtle accuracies are accidentally lost.\\n\\n###### **Questioning headlines?**\\n\\nMy last point is taken verbatim from journalist Andrew Marr and his book My Trade because it can’t really be said any better.\\n\\n“If the headline asks a question, try answering ‘no’. “Is This the True Face of Britain’s Young?” (Sensible reader: No.) “Have We Found the Cure for AIDS?” (No; or you wouldn\'t have put the question mark in.) “Does This Map Provide the Key for Peace?” (Probably not.) A headline with a question mark at the end means, in the vast majority of cases, that the story is tendentious or over-sold.\\n\\n“It is often a scare story, or an attempt to elevate some run-of-the-mill piece of reporting into a national controversy and, preferably, a national panic.”\\n\\n##### **What it all means**\\n\\nJournalism is a tricky trade. The tricks cut both ways: you can foist them upon the audience or you can be caught out by them.\\n\\nAs long as attention spans continue to shorten – or as long as pandering to short attention spans makes more money – news is only going to get ‘trickier’ – in both senses of the word.\\n\\n*According to 2011 research form the UN, Australia ranks as the 46th most popular destination for asylum seekers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24825,28028,1,'Common sense isn’t common','2021-07-23 03:32:57','2021-07-23 03:32:57','19791ed1-a1dc-41f7-bc16-e66d0571ee3f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pEGVOX2A5Z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"A great deal of being successful in business is being practical, prepared and dedicated. Seems like common sense.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"You could almost say ‘never put off till tomorrow what you can do today’.\\n\\n##### **But things aren’t ever that simple.**\\n\\nWhile old sayings knock around forever, quite often all they do is put a situation into a little box so it stops nagging on our limited attention. In business, however, those nags – technically known as ‘thought-terminating clichés’ – often desperately need to be heeded.\\n\\nIn my work this week, I’ve seen what happens when an otherwise impressive company becomes blinded by its own clichés. In this case, it’s made senior management myopic, staff stifled, and the owners so consumed by their own narrative they’re unwilling to take responsibility for their failures. It’s not pretty, and the effects are wide-ranging.\\n\\nSo, how can you tell if you’re thinking clearly or caught up in your own clichés? For one, consider the terrifying thing about common clichés: pretty much all of them have an equally popular contradictory saying. Chances are the ones you favour in your business do, too.\\n\\n##### **Look before you leap … He who hesitates is lost.**\\n\\nIf at first you don\'t succeed, try, try again … Don\'t beat your head against a brick wall.\\n\\nAbsence makes the heart grow fonder … Out of sight, out of mind.\\n\\n##### **Haste makes waste … Time waits for no man.**\\n\\nYou\'re never too old to learn … You can\'t teach an old dog new tricks.\\n\\n##### **Do unto others as you would have others do unto you**\\n\\n… Nice guys finish last.\\n\\nReal common sense comes from combining logic, understanding and intuition. Most importantly, in a business sense, it comes from owners and managers operating with honesty, integrity and a good dose of self-awareness.\\n\\nSo while the problem you’re tackling in your business might well be better solved by putting your brain in gear, nose to the grindstone, shoulder to the wheel and keeping your eyes peeled – chances are that what you really need is the guts to be brutally honest with yourself.\\n\\nIt begs the question: What are the ways you use common language to brush over problems in your business? Are there common catchphrases or clichés buffering you from a dose of reality?\\n\\nHere are some examples:\\n\\n- That’s not the way we do things.\\n- It’s not my fault.\\n- That customer’s an idiot.\\n- It’s my way or the highway.\\n- The buck stops with me.\\n\\nIf you stopped to consider the situation and the automatic response within your business, I wonder if there’d be a nugget of genuine insight there that’s being hidden by a cliché? An opportunity to improve, rather than deny?\\n\\nIt’s worth considering. After all, it’s better to be safe than sorry.\\n\\nThis article first appeared in CCIQ’s Inform. We create, research and write this monthly e-zine, which goes out to businesses across Queensland.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24827,28030,1,'State your client’s case','2021-07-23 03:34:21','2021-07-23 03:34:21','ead1a3f4-e61d-4e58-b4b1-f58cf484fe2c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wwyHcPmT7W\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"We all know how much easier it is to see the path if someone else has cleared it for us first. Your clients and potential clients are no different. Comparing can help them comprehend the value to their own business.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"That’s the value of a case study.\\n\\nThe trick is producing an interesting, well-written, balanced story that makes audiences believe and want to read it.\\n\\nSo how do you put together a great case study?\\n\\nFirst, you need a happy (and preferably interesting) client who agrees to let you tell their story.\\n\\nNext you need to listen to their story. It’s not good enough that you know where your product and services sit in their business. That’s not the story, that’s your marketing copy.\\n\\nStep away from your own business perspective for a moment and think about your clients’.\\n\\n- What are they trying to achieve as a business?\\n- What specifically were they trying to achieve when they implemented your product or service?\\n- What was the situation or status quo prior to implementing your product or service?\\n- How did (or do) they find the process?\\n- Did your service meet or exceed their expectations?\\n- Were there any hiccups or learning experiences that can be included? (We figure if you’ve chosen this story it’s a pretty happy one. But there’s nothing wrong with including an honest teething problem, especially one that has a happy ending. If you addressed and resolved the issue quickly, then it’s a positive reflection on your business).\\n- What was the final outcome?\\n- Can you put a dollar or other specific value figure on the outcome?\\n\\nYou need detail to paint a picture, but don’t get bogged down by it. Keep it sharp, informative and interesting to the audience, and make sure your tone suits them too. Include constant subtle reminders of your product or service\'s involvement in the success, but avoid making it sound like advertorial.\\n\\nGetting it right is worth the effort. At New Word Order, we’ve been producing case studies for client web sites, brochures, presentations, publications and other collateral for over 9 years. We get the brief right, we know what questions to ask and we know how to conduct a phone interview. Because we do them every day.\\n\\nIf your product or service adds value, a great client case study is going to be the most effective sales tools you ever invested in.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24829,28032,1,'Be heard across vertical markets and sectors','2021-07-23 03:34:56','2021-07-23 03:34:56','f475dafe-29c7-48d1-b470-70c6979590d3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-miFonpEY6W\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Everyone wants a product or service that meets their needs. We’re time-poor, so that means we want to work with businesses that get us, that know what we do and can service us accordingly.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Businesses with specialised, vertically oriented products have been marketing this strength for years.\\n\\nSo how do you capitalise if your product isn’t niche-market specific?\\n\\nI’m not about to tell you to start touting your product as market specific or specialised if it’s not. But if clients from a particular industry sector are benefiting from your product or service, why not tell other potential, similar clients? It’s much easier to get an audience to listen if you’re speaking directly to them.\\n\\nCustomising your message can build confidence in your service and help you to build market share.\\n\\nChoose one or two major industry sectors you service, and then ask yourself (or better still, ask them) a few questions.\\n\\nHow do they use your product or service?\\n\\nWhat specific business benefit are they getting when they use it?\\n\\nWhat staff within the organisation use it the most?\\n\\nArmed with that knowledge, you can produce messages and communications collateral that directly engages the audience.\\n\\nIt doesn’t have to be complicated. You don’t have to build a whole new campaign for every industry you service. Your brand and product remains consistent, but the way you structure your message changes.\\n\\nThere’s no better way to show potential clients how much you appreciate their specific needs.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24837,28040,1,'Hear the equality stories from NWO women','2021-07-23 05:37:29','2022-05-30 01:17:28','e9bcfc96-af38-479d-a39c-69e0155745d3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Wernf3qqvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"International Women\'s Day 2021\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We can all choose to challenge and call out inequality. We can all choose to seek out and celebrate women\'s achievements. Collectively, we can all help create an inclusive world. \\n\\nFrom challenge comes change, so let\'s all choose to challenge.\\n\\nThe 2021 theme for International Women\'s Day is #choosetochallenge. We asked the women of NWO what this means for them.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dQqtfQZh3I\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17131\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZSm70uSTq5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Jo Penney: We don\'t need titles\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"As a female with short hair, I am often referred to as ‘sir’.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This occurs mostly by flight attendants who take a quick glance and assume, rather than just offering a friendly ‘good morning’ or ‘good evening’ and avoiding their own embarrassment when they realise their mistake.\\n\\nOnce, the same flight attendant who greeted me to the plane was so embarrassed she could barely offer me tea or coffee later in the flight.\\n\\nIt’s silly and avoidable, and I find it quite funny and entertaining to see which way it will go.\\n\\nFor others, though, it can be an awful embarrassment that can easily be avoided by removing titles.\\n\\nSo, this International Women’s Day, I’m choosing to challenge all of us to end their use.\\n\\nI’m a proud female but I don’t feel the need to be referred to as madame, ma’am, mademoiselle, etc. It’s old-fashioned and classist.\\n\\nAnd as a proud LGBTI woman, I am extra aware that titles can isolate and sideline—not encourage and respect—people for whom gender and identity has been hard-won.\\n\\nLet’s talk our walk. 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perspectives, not because they are female but because they are equal.\\n\\nEvery person should be offered the same platform, the same ears and the same opportunities—if we choose to take them.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YdYo9ey7f6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17124\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jXUudS4IzN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Rebecca Holman: Let\'s keep choosing to challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s to the great women who kicked it all off.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"They challenged previously held societal norms, at great personal and physical cost, to give us the right to vote, the right to marry who we like, the right to choose our own careers, to be independent and to move closer to gender equality.\\n\\nThe spirit of these pioneers lives on, and the hard and uncomfortable work continues in many forms with each of us.\\n\\nAll of us can keep choosing to challenge each other—woman to man, woman to woman, man to man—in our everyday lives.\\n\\nHere’s to the mums, dads and those very special teachers who nurture our kids, lead by example and challenge the next generation to grow into people who treat each other with respect, patience and compassion.\\n\\nLet’s keep championing and supporting each other to achieve true gender equality.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RUzEpjpFMZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17119\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7wTrhTk0Ps\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Kimi Schieren: Deeper than the dollar amount\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Revealing you have a side hustle always brings up questions about success.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"“What kind of a profit are you making?”\\n\\n“Is it worth it?”\\n\\nEspecially if you, like myself, also work a full-time job and the side hustle itself is almost equally as full-time—the questions surrounding the value of your extracurricular will frequently plague you.\\n\\nHolding the worth of something solely on whether or not it’s profitable can be a slippery slope of creating unattainable goals and unrealistic expectations on yourself and your business.\\n\\nWhat I get out of my side hustle both professionally and personally far surpasses any financial goals.\\n\\nIt’s an outlet for my creativity and a way to express myself. Plus, it helps me to be more creative in my day job.\\n\\nThe two jobs feed into each other and without either or both I would struggle to feel like myself.\\n\\nSuccess from my side hustle is measured in the praise of happy customers, the smiles and comments I get from people who pass my stuff in the streets, and the self-satisfaction I get from creating something from an idea in my head to something you can physically wear or hold.\\n\\nSure, getting paid is also great and I dream of the day when it can become my full-time job. 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What crippling expectations.\\n\\nThese women defied mathematics. There are only 24 hours in a day and having it all takes at least 36.\\n\\nThey challenged the gender norms of the time and proved that, in fact, you can have it all.\\n\\nBecause of that, I don’t have to be the perfect mum with the perfect kids. I don’t have to be married to the dreamiest spouse. I don’t have to cook like Nigella or clean like Marie Kondo. I don’t have to climb the corporate ladder and smash through glass ceilings.\\n\\nI certainly don’t need to do all of that at the same time.\\n\\nAnd because I’m lucky enough to work for an incredible Gen X woman, I don’t have to work twice as hard to earn the same as my male colleague.\\n\\nInstead, I get to choose my values and the kind of woman I want to be.\\n\\nTo all you Gen X women who bravely went before: thank you. 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the equality stories from NWO women','2021-07-23 06:18:47','2021-07-23 06:18:47','78b20226-c57e-4cc6-8ad6-dceb76f699ee',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Wernf3qqvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"International Women\'s Day 2021\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We can all choose to challenge and call out inequality. We can all choose to seek out and celebrate women\'s achievements. Collectively, we can all help create an inclusive world. \\n\\nFrom challenge comes change, so let\'s all choose to challenge.\\n\\nThe 2021 theme for International Women\'s Day is #choosetochallenge. We asked the women of NWO what this means for them.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dQqtfQZh3I\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17131\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZSm70uSTq5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new3\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Jo Penney: We don\'t need titles\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new3\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"As a female with short hair, I am often referred to as ‘sir’.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"This occurs mostly by flight attendants who take a quick glance and assume, rather than just offering a friendly ‘good morning’ or ‘good evening’ and avoiding their own embarrassment when they realise their mistake.\\n\\nOnce, the same flight attendant who greeted me to the plane was so embarrassed she could barely offer me tea or coffee later in the flight.\\n\\nIt’s silly and avoidable, and I find it quite funny and entertaining to see which way it will go.\\n\\nFor others, though, it can be an awful embarrassment that can easily be avoided by removing titles.\\n\\nSo, this International Women’s Day, I’m choosing to challenge all of us to end their use.\\n\\nI’m a proud female but I don’t feel the need to be referred to as madame, ma’am, mademoiselle, etc. It’s old-fashioned and classist.\\n\\nAnd as a proud LGBTI woman, I am extra aware that titles can isolate and sideline—not encourage and respect—people for whom gender and identity has been hard-won.\\n\\nLet’s talk our walk. Let’s end titles for good.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oVs7jOKhCm\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17127\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-823iS7DNes\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new3\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Kat Scott: The courage to listen\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new3\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I’ve always thought the conversation around challenges women face was about finding your voice and speaking up; that strong, independent women needed to find the confidence to make their voices heard.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The older I get and the more the modern world allows us to see through the structures of society, economics and politics, I realise the conversation is really about finding the confidence to listen to those voices.\\n\\nYou see it every day in business, TV, music, media and social situations that when there is a woman who stands up and says how she feels, she is perceived as “too much”.\\n\\nI am guilty at times of not hearing other female voices and, worse than anything, sometimes of not even hearing my own voice.\\n\\nDespite thinking of myself as a very headstrong, intelligent and confident person, I tell myself to “tone it down” because I’m being “too much”.\\n\\nI want to see people rising to the challenge of actively listening to those female voices and perspectives, not because they are female but because they are equal.\\n\\nEvery person should be offered the same platform, the same ears and the same opportunities—if we choose to take them.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YdYo9ey7f6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17124\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jXUudS4IzN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Rebecca Holman: Let\'s keep choosing to challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Here’s to the great women who kicked it all off.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"They challenged previously held societal norms, at great personal and physical cost, to give us the right to vote, the right to marry who we like, the right to choose our own careers, to be independent and to move closer to gender equality.\\n\\nThe spirit of these pioneers lives on, and the hard and uncomfortable work continues in many forms with each of us.\\n\\nAll of us can keep choosing to challenge each other—woman to man, woman to woman, man to man—in our everyday lives.\\n\\nHere’s to the mums, dads and those very special teachers who nurture our kids, lead by example and challenge the next generation to grow into people who treat each other with respect, patience and compassion.\\n\\nLet’s keep championing and supporting each other to achieve true gender equality.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RUzEpjpFMZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17119\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7wTrhTk0Ps\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Kimi Schieren: Deeper than the dollar amount\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Revealing you have a side hustle always brings up questions about success.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"“What kind of a profit are you making?”\\n\\n“Is it worth it?”\\n\\nEspecially if you, like myself, also work a full-time job and the side hustle itself is almost equally as full-time—the questions surrounding the value of your extracurricular will frequently plague you.\\n\\nHolding the worth of something solely on whether or not it’s profitable can be a slippery slope of creating unattainable goals and unrealistic expectations on yourself and your business.\\n\\nWhat I get out of my side hustle both professionally and personally far surpasses any financial goals.\\n\\nIt’s an outlet for my creativity and a way to express myself. Plus, it helps me to be more creative in my day job.\\n\\nThe two jobs feed into each other and without either or both I would struggle to feel like myself.\\n\\nSuccess from my side hustle is measured in the praise of happy customers, the smiles and comments I get from people who pass my stuff in the streets, and the self-satisfaction I get from creating something from an idea in my head to something you can physically wear or hold.\\n\\nSure, getting paid is also great and I dream of the day when it can become my full-time job. But, for now, my success is much deeper than a dollar amount.\\n\\nThis International Women’s Day, I’m choosing to challenge the notion that wealth equals success.\\n\\nLet’s choose to open our mind to what success looks like and celebrate the amazing things we’re doing.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TAZHDkM6ny\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17115\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EVYfpAlzzL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Kate Wood: Because they challenged, I get to choose\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I’m in the grey area between Gen Y and Z, so I’m a product of the many Gen X women who raised me, inspired me and challenged me.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Gen X women were born in the 70s and 80s when the ideals of having it all—stable marriage, perfect family, lucrative work—came disguised as female empowerment. What crippling expectations.\\n\\nThese women defied mathematics. There are only 24 hours in a day and having it all takes at least 36.\\n\\nThey challenged the gender norms of the time and proved that, in fact, you can have it all.\\n\\nBecause of that, I don’t have to be the perfect mum with the perfect kids. I don’t have to be married to the dreamiest spouse. I don’t have to cook like Nigella or clean like Marie Kondo. I don’t have to climb the corporate ladder and smash through glass ceilings.\\n\\nI certainly don’t need to do all of that at the same time.\\n\\nAnd because I’m lucky enough to work for an incredible Gen X woman, I don’t have to work twice as hard to earn the same as my male colleague.\\n\\nInstead, I get to choose my values and the kind of woman I want to be.\\n\\nTo all you Gen X women who bravely went before: thank you. Because you worked so hard to challenge, I get to choose.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PCfYuBrUwo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17114\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aX0BZHIT5e\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Suzanne Oxford: Let\'s not mistake peace-keeping for peace-making\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"As a person of faith, I’ve always been challenged by a verse that says, “as far as it depends on you, live at peace”. I consider this my mandate.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But don’t mistake peace-keeping for peace-making.\\n\\nPeace-keeping keeps factions apart with no expectation of resolution. It’s maximum effort expended in a passive, zero sum game. It reinforces apathy, privilege and anger.\\n\\nMe? I’m a peace-maker. The very act of making peace—and making peace, and making peace—is dynamic and potent, shining a light where inequality and injustice rob people of true peace.\\n\\nPeace-making drives me to lean in and bear witness to people’s stories with compassion and empathy.\\n\\nIt compels me to respond with strategies and actions that can create lasting change.\\n\\nIt urges me to have uncomfortable conversations to elicit greater understanding.\\n\\nIt impels me own my blind spots so I can grow in gentleness—and, in turn, create even greater peace.\\n\\nThere’s nothing passive about being a peace-maker, and peace-making never ends.\\n\\nIn fact, as I consider the broken world my children are now entering as young adults, my peace-making is only increasing in volume—as is my understanding that peace is a human right and that, as far as it depends on me, I must give it voice and life.\\n\\nAnd so I do.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OM2HjsMtPT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17108\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Knak12weJl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Bree Leitch: Our voice carries weight, even when it wavers\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I grew up posting everything on social media, compiling a collage of my perfect life.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Every photo is meticulously chosen out of hundreds taken, every smile critiqued, and every caption drafted and redrafted. Anything less than perfection simply won’t do—I have an audience to please, you see.\\n\\nWomen have fought since the beginning of time to have our voices heard and taken seriously. And now we have an audience, they’re out for blood. It’s the little things—misusing terminology, Facetune gone wrong, dating too many people or not enough—the list goes on. Our audience will fault us for anything in order to discredit us.\\n\\nThe worst part? Often, that audience is me. Sometimes it’s you. It’s all of us women at one point or another, not because we mean to, but because we are trained to. We are taught we must tear other women down in order to lift ourselves up.\\n\\nWhen we let ourselves believe that our own success—or self-security, or popularity, or whatever validation we seek—is dependent on the destruction of other women, we all suffer.\\n\\nWe don’t have to be perfect to be valid. Our voice carries weight, even when it wavers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24840,28043,1,'Be heard across vertical markets and sectors','2021-07-23 06:19:14','2021-07-23 06:19:14','65bea69b-ffd0-4e6d-a1cf-2dd59d9b2aaf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-miFonpEY6W\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Everyone wants a product or service that meets their needs. We’re time-poor, so that means we want to work with businesses that get us, that know what we do and can service us accordingly.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Businesses with specialised, vertically oriented products have been marketing this strength for years.\\n\\nSo how do you capitalise if your product isn’t niche-market specific?\\n\\nI’m not about to tell you to start touting your product as market specific or specialised if it’s not. But if clients from a particular industry sector are benefiting from your product or service, why not tell other potential, similar clients? It’s much easier to get an audience to listen if you’re speaking directly to them.\\n\\nCustomising your message can build confidence in your service and help you to build market share.\\n\\nChoose one or two major industry sectors you service, and then ask yourself (or better still, ask them) a few questions.\\n\\nHow do they use your product or service?\\n\\nWhat specific business benefit are they getting when they use it?\\n\\nWhat staff within the organisation use it the most?\\n\\nArmed with that knowledge, you can produce messages and communications collateral that directly engages the audience.\\n\\nIt doesn’t have to be complicated. You don’t have to build a whole new campaign for every industry you service. Your brand and product remains consistent, but the way you structure your message changes.\\n\\nThere’s no better way to show potential clients how much you appreciate their specific needs.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24841,28044,1,'State your client’s case','2021-07-23 06:19:14','2021-07-23 06:19:14','ba71f934-9f83-4495-ab52-51a71d406d7f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wwyHcPmT7W\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"We all know how much easier it is to see the path if someone else has cleared it for us first. Your clients and potential clients are no different. Comparing can help them comprehend the value to their own business.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"That’s the value of a case study.\\n\\nThe trick is producing an interesting, well-written, balanced story that makes audiences believe and want to read it.\\n\\nSo how do you put together a great case study?\\n\\nFirst, you need a happy (and preferably interesting) client who agrees to let you tell their story.\\n\\nNext you need to listen to their story. It’s not good enough that you know where your product and services sit in their business. That’s not the story, that’s your marketing copy.\\n\\nStep away from your own business perspective for a moment and think about your clients’.\\n\\n- What are they trying to achieve as a business?\\n- What specifically were they trying to achieve when they implemented your product or service?\\n- What was the situation or status quo prior to implementing your product or service?\\n- How did (or do) they find the process?\\n- Did your service meet or exceed their expectations?\\n- Were there any hiccups or learning experiences that can be included? (We figure if you’ve chosen this story it’s a pretty happy one. But there’s nothing wrong with including an honest teething problem, especially one that has a happy ending. If you addressed and resolved the issue quickly, then it’s a positive reflection on your business).\\n- What was the final outcome?\\n- Can you put a dollar or other specific value figure on the outcome?\\n\\nYou need detail to paint a picture, but don’t get bogged down by it. Keep it sharp, informative and interesting to the audience, and make sure your tone suits them too. Include constant subtle reminders of your product or service\'s involvement in the success, but avoid making it sound like advertorial.\\n\\nGetting it right is worth the effort. At New Word Order, we’ve been producing case studies for client web sites, brochures, presentations, publications and other collateral for over 9 years. We get the brief right, we know what questions to ask and we know how to conduct a phone interview. Because we do them every day.\\n\\nIf your product or service adds value, a great client case study is going to be the most effective sales tools you ever invested in.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24842,28045,1,'Common sense isn’t common','2021-07-23 06:19:14','2021-07-23 06:19:14','330e35ce-3994-419a-83d8-adf4759cdc25',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pEGVOX2A5Z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"A great deal of being successful in business is being practical, prepared and dedicated. Seems like common sense.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"You could almost say ‘never put off till tomorrow what you can do today’.\\n\\n##### **But things aren’t ever that simple.**\\n\\nWhile old sayings knock around forever, quite often all they do is put a situation into a little box so it stops nagging on our limited attention. In business, however, those nags – technically known as ‘thought-terminating clichés’ – often desperately need to be heeded.\\n\\nIn my work this week, I’ve seen what happens when an otherwise impressive company becomes blinded by its own clichés. In this case, it’s made senior management myopic, staff stifled, and the owners so consumed by their own narrative they’re unwilling to take responsibility for their failures. It’s not pretty, and the effects are wide-ranging.\\n\\nSo, how can you tell if you’re thinking clearly or caught up in your own clichés? For one, consider the terrifying thing about common clichés: pretty much all of them have an equally popular contradictory saying. Chances are the ones you favour in your business do, too.\\n\\n##### **Look before you leap … He who hesitates is lost.**\\n\\nIf at first you don\'t succeed, try, try again … Don\'t beat your head against a brick wall.\\n\\nAbsence makes the heart grow fonder … Out of sight, out of mind.\\n\\n##### **Haste makes waste … Time waits for no man.**\\n\\nYou\'re never too old to learn … You can\'t teach an old dog new tricks.\\n\\n##### **Do unto others as you would have others do unto you**\\n\\n… Nice guys finish last.\\n\\nReal common sense comes from combining logic, understanding and intuition. Most importantly, in a business sense, it comes from owners and managers operating with honesty, integrity and a good dose of self-awareness.\\n\\nSo while the problem you’re tackling in your business might well be better solved by putting your brain in gear, nose to the grindstone, shoulder to the wheel and keeping your eyes peeled – chances are that what you really need is the guts to be brutally honest with yourself.\\n\\nIt begs the question: What are the ways you use common language to brush over problems in your business? Are there common catchphrases or clichés buffering you from a dose of reality?\\n\\nHere are some examples:\\n\\n- That’s not the way we do things.\\n- It’s not my fault.\\n- That customer’s an idiot.\\n- It’s my way or the highway.\\n- The buck stops with me.\\n\\nIf you stopped to consider the situation and the automatic response within your business, I wonder if there’d be a nugget of genuine insight there that’s being hidden by a cliché? An opportunity to improve, rather than deny?\\n\\nIt’s worth considering. After all, it’s better to be safe than sorry.\\n\\nThis article first appeared in CCIQ’s Inform. We create, research and write this monthly e-zine, which goes out to businesses across Queensland.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24843,28046,1,'How to read the media','2021-07-23 06:19:15','2021-07-23 06:19:15','95fdd16b-d67e-412a-84b9-af3064760fa2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZQ8GkHzE9z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"With so much sensationalist news out there competing with valid journalism for your attention – and often winning – being able to tell the exploitative from the illuminative is a valuable skill.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"At the moment, the ideal of an informed public is suffering in something of a perfect news storm.\\n\\nThe interdependent weather fronts colliding are the 24-hour news cycle, Google’s diversity of sources, a global panic culture and political coverage that paints one side as uniformly outrageous and the other as cringingly ineffective: Abbott vs. Gillard, Newman vs. Palaszczuk, Romney vs. Obama.\\n\\nNews companies have found their new news audiences are always switched on, always hungry and, through Google, able to choose facts to suit their preceding opinions.\\n\\nSo used to being shocked, so prepared for it, the audience is anxiously tensed to leap on the tawdry or gory or disastrous.\\n\\nHeadlines such as “Australia actually unpopular destination for refugees” don’t sell.*\\n\\nPeople crave certainty in uncertain times. And there’s profit in that. At its worst, that led to the goings-on at News in the UK, but in its garden-variety form it has led news devolving from knowledge, analysis and consideration to information, opinion and soundbites.\\n\\nOr, more often in the case of financial and business news, an addiction to data (which sits one rung of below information, and two below knowledge) and whichever statistic is most alarming at that hour.\\n\\nBut now, a caveat before we unload on journalism: largely speaking, journalists do their best and care passionately about doing what they do and about doing it well and accurately. But, as every business knows, where there is passion there is overwork. And news is business.\\n\\nThus, these days reading news is, more than ever, about reading between the lines.\\n\\n##### **Here’s how:**\\n\\n###### **Experts and gurus**\\n\\nIn general there are three ways journalists establish the veracity of their stories they appeal to your mind, your heart or your respect for someone’s reputation.\\n\\nIt’s roughly the same idea as academic referencing in research, but it is perverted by placing the angle before the evidence. A quick way to clock a true expert is to research their credentials.\\n\\nLook for markers of success and that they practice what they preach. Would you go to a financial planner who was broke? If a story really gets you thinking, it worth doing some digging into who is quoted.\\n\\n###### **Bleeds it leads**\\n\\nOne of the oldest sayings in journalism is ‘if it bleeds it leads’: essentially, bad news sells. These days news services are struggling to find a business model that works when so much content is free online.\\n\\nMany simply try to drive maximum traffic through their sites. Shock tactics and so-called beat-ups are one way of grabbing attention.\\n\\nMost of the time, bad news is not nearly so bad. For example, remember the hullabaloo that preceded the activation of the Large Hadron Collider?\\n\\n###### **Chinese whispers**\\n\\nDo you hear what was said or what you want to hear? There is no way to avoid it, communication misfires almost constantly.\\n\\nA speaker can think one thing but accidentally say another, the listener can misunderstand what they say, the note taker can make a mistake, the tape recorder can pick up the sound of papers rustling at a crucial time. And that’s just communication across one link of the chain from brain-to-mouth, mouth-to-ear, ear-to-brain, brain-to-hand, pen-to-paper. Multiply these each time the information passes to the next actor in the sequence – including journalist, editor, proof reader, sub-editor and printer – and it is a wonder anything is even largely accurate.\\n\\n###### **Damn statistics**\\n\\n‘Lies, damn lies and statistics’ is true!\\n\\nStats are compressions of mathematical data into pieces of information. Compression always loses something. And there are big loopholes through which data can be pushed to get the result you like.\\n\\nFor example, if a study on income has a sample of 1000 people of whom 999 earn $1 a year and one Clive Rinehart who earns $1 billion a year, then the average wage – mathematically speaking – is just over $1 million. Prosperity for all!\\n\\nStats, facts and figures have their place. Generally, that place is not the centre.\\n\\n###### **Agenda and bias**\\n\\nBack in the Obama-McCain race there was 25 seconds that beautifully demonstrated media bias. You can watch it here.\\n\\nIf you don’t want to watch, this is what happens: the reporter asks a group of diners if they are going to vote for McCain – no one puts their hand up (one couple fights about it); then he asks who is going to vote for Obama – everyone puts their hand up. Then he turns to the camera and says, “See, it’s split.”\\n\\nAustralian mainstream media doesn’t seem embrace such gasp-inducing chutzpah, but there are definite leans to many of our outlets. Keep an eye out for them.\\n\\n###### **Simple and simplistic**\\n\\nEdward De Bono – regardless of what you think of him – wrote something useful about the difference between simple and simplistic.\\n\\n“If you do not seek to understand a situation or process, your efforts will be ‘simplistic’ rather than simple. Simplicity before understanding is worthless.”\\n\\nTime poor generalist journalists often never get a true and deep understanding what they are writing about. (Dedicated subject-matter journos, such as Laurie Oakes, absolutely understand what they are talking about). The average newshound just has to get the story down on paper, compressed by time, and move to the next thing.\\n\\nThey simply lack the time – and very often the inclination – to pore over details. Confronted with 4000 words of research for a 500-word space they prune things off. Often that simplification ends up simplistic and vital, subtle accuracies are accidentally lost.\\n\\n###### **Questioning headlines?**\\n\\nMy last point is taken verbatim from journalist Andrew Marr and his book My Trade because it can’t really be said any better.\\n\\n“If the headline asks a question, try answering ‘no’. “Is This the True Face of Britain’s Young?” (Sensible reader: No.) “Have We Found the Cure for AIDS?” (No; or you wouldn\'t have put the question mark in.) “Does This Map Provide the Key for Peace?” (Probably not.) A headline with a question mark at the end means, in the vast majority of cases, that the story is tendentious or over-sold.\\n\\n“It is often a scare story, or an attempt to elevate some run-of-the-mill piece of reporting into a national controversy and, preferably, a national panic.”\\n\\n##### **What it all means**\\n\\nJournalism is a tricky trade. The tricks cut both ways: you can foist them upon the audience or you can be caught out by them.\\n\\nAs long as attention spans continue to shorten – or as long as pandering to short attention spans makes more money – news is only going to get ‘trickier’ – in both senses of the word.\\n\\n*According to 2011 research form the UN, Australia ranks as the 46th most popular destination for asylum seekers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24844,28047,1,'Corporatese to English','2021-07-23 06:19:15','2021-07-23 06:19:15','e8b82460-7074-4458-b41f-3f8964251ef0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-HTh3V8VYub\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Our business, a prominent leading boutique South East Queensland digital, media, full service and mixed creative agency whose track record puts forth successes and achievement, is New Word Order.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We have built our business on a sensed customer need to elucidate and provide services and solutions from depth-wise passions toward maximizing, engaging and touching base with expert decision-makers and leading experts across our metropolitan networks and even internationally.\\n\\nThese helping, leading and connective skills are what we’d offer to any of our thousands of potentials – inclusive of and with regard to prospectives across the Brisbane and Queensland and Australasian business regionality. Therefore, does contacting New Word Order makes a case for your foremost responsibility toward your strategy regarding your business media?\\n\\nTaking this as a call to revolutionising content, we’d arrange to respond to results-based briefing documentation in solutionised offerings right through to customisable tailored service solutions, meaning the customers is always directly involved within the provision of every consultative gathering of resources, attaining full and effective impacts.\\n\\nSynergising professionally written, artfully designed and productionised media communiqués aligns with our lovely, ever-broadening, and exceptionally cultivated, understanding regarding to every comprehensive aspect within messaging strategies and best practice.\\n\\nAiding and multiplying the efficacy to give pursuit-led and driven engagement regarding consideration to you on our in-house specialities, strength and market-leading is an outstand.\\n\\nAttaining a results-based outcome hand-in-hand with dominant-paradigm appropriation and knowledge guarantees absolute marketing and communicated outcomes.\\n\\nOr, more simply:\\n\\nNeed help with business media? We’d love to give you a hand.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24845,28048,1,'Management is more than measurement','2021-07-23 06:19:15','2021-07-23 06:19:15','766d7730-e749-43cd-8559-029f23d21d38',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4GZRkIUT1L\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Businesses in the service sectors have taken many management practices straight out of the factories of the 20th Century. Often they don’t work.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Let me use one of my staff’s previous performance reviews as a case study.\\n\\nHe worked for a large corporation and its performance review policy was worker and boss would sit down once a year for 20 minutes.\\n\\nThe boss had a set checklist for everyone – the same one.\\n\\nIt was a single A4 page covered with metrics along which each staff member would receive a score from ‘subpar’ through ‘needs improvement’ and ‘meets expectations’ to ‘exceeds expectations’.\\n\\nMy employee told me that his boss ticked ‘meets expectations’ for everything … regardless of who he was scoring.\\n\\nFor people who have worked in large corporations, nothing would be surprising so far. However, my employee and his boss had an unusually candid relationship.\\n\\nWhen my employee asked his old boss what he had to do to ‘exceed expectations’, the boss intimated that head office had decreed that no-one was allowed to ‘exceed expectations’.\\n\\nYou could surmise that this might have merely been an attempt to keep things simple. If everyone is average and everything works well enough, then no-one gets a raise, no-one needs leadership coaching, no budgets are stressed, and everyone remains motivated to ‘exceed expectations’.\\n\\nHowever, this case study skewers the saying you can’t manage what you can’t measure. This company’s performance reviews were not measuring, though they looked a lot like it. Their measurement tools and practices didn’t match the nature of their staff’s tasks in a services industry.\\n\\nSo this company was using an unreliable yardstick – a single A4 of tick-and-cross – and an unreliable measurer: the manager’s judgment in that one 20-minute block once a year.\\n\\nPlus they had kneecapped both with a rule that no-one can be better than just ‘good enough’.\\n\\nHere’s the rub. Most jobs these days aren’t on conveyor belts. Most create ‘value’ – the unmeasurable flipside of ROI – through services. Performance in these jobs can be accurately judged and appraised by involved and well-trained managers, but job performance in these sorts of roles cannot be accurately summed up with numbers.\\n\\nHere are the crucial toolkit words – and these words are a great hammer and anvil to crack so many things apart: qualitative and quantitative.\\n\\nManagement by measurement is quantitative. It is accountancy played with people. It fits neatly with the MBA approach to business.\\n\\nManagement by attention, involvement and open dialogue is qualitative. It understands and then secures consensus. It doesn’t fit anything neatly.\\n\\nWorking with people’s qualities isn’t neat, but it is where value comes from in the service sector.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24846,28049,1,'Talking to the kids: tips for marketing to Gen-Y','2021-07-23 06:19:15','2021-07-23 06:19:15','1757fb2b-d29a-4dea-b42a-e7b1ce2f4367',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-33RxHlAlsf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Generation-Y is the first generation that grew up with the internet, and so marketing and speaking to those whippersnappers can be a challenge. We found when we worked on our My Smoking and Feeling Good campaigns with Queensland Health that Gen-Y doesn’t like being preached at – they prefer being spoken to, sharing stories, and honest marketing experiences.\\n\\nKeeping in mind that half of the NWO team fits into that pesky generation, we’ve taken a good look at global researcher Joeri Van den Bergh interviews with 21 global marketing executives from big brands, like Converse, Heineken and BBC about improving their marketing to Gen-Y customers. Here’s what he - and we - learned.\\n\\n##### **1. Make it relevant**\\n\\nFor Gen-Y, it’s all about price/quality: Are you offering something valuable? Are you only selling product, or facilitating and endorsing their life? Being true to who you are is also key. Van den Bergh found storytelling, authenticity, and uniqueness add more than you would expect: They reflect Gen-Y\'s core values and sustain your corporate identity.\\n\\nHe also says that creating an actual experience around your product, online and offline, elevates your brand experience. To stay relevant for Millennials, Van den Bergh says marketers should endorse inclusive brands with exclusive experiences.\\n\\n##### **2. Be where they are**\\n\\nVan den Bergh says that above-the-line campaigns still create awareness, but integration with social media and interaction is vital to connect with Gen-Y.\\n\\nHe recommends that websites be used to engage with Gen-Y customers on a deeper level, with contests, games, or ads. Van den Bergh says your website should be a portal where everything your consumer needs to know is presented in an intuitive and engaging way.\\n\\nOf course, he considers social media a must. Facebook, for example, enables interaction and inspiration and is a great platform for trying new things. Van den Bergh recommends going mobile to connect with your consumers, and to connect them with each other.\\n\\nHe also says events are the way to go when you want to create an ultimate customer experience. The result is word-of-mouth—sharing stories online and long-lasting memories.\\n\\n##### **3. Activate conversations**\\n\\nSurprising your consumers is the best way to shake them awake and make sure they stay focused. Van den Bergh says a surprise can be anything and as long it’s relevant and you don\'t stalk them, Gen-Y will love it.\\n\\nHe also says not to underestimate the power of stories. Tell a story about yourself, let your consumers share stories about their personal life, or combine both.\\n\\n##### **4. Enhance loyalty, be FAIR**\\n\\nYou have to keep your Gen-Y consumers involved. Van den Bergh says to follow the FAIR model: FAst, Innovative, and Rewarding.\\n\\nThe faster you react to your consumers, the more likely you are to have a bond with them. By innovating, you are showing interest, creativity, and initiative. Showing Gen-Y consumers your appreciation for having chosen you is key.\\n\\n##### **5. Have guts**\\n\\nGo out there and create a daring but relevant appeal.\\n\\nHow have you marketed to Gen-Y? What’s worked, and what hasn’t? We’d love to hear from you! Let us know and join the conversation in the comments below.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24847,28050,1,'Righting writing','2021-07-23 06:19:15','2021-07-23 06:19:15','fcd6dd8a-33be-4ec5-8ddc-0f21b1f94196',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WiIX62eIQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Uni was when I found my purpose in life. A passionate lecture on the very first day was my ‘eureka!’ moment that then propelled me through a double major in communications, 10 years in a newsroom and countless more in corporate writing.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But it all could have come tumbling down in the stern and unyielding face of just one lecturer: Ros Petelin.\\n\\nLike most kids who gravitated toward the arts in school, I’d been feted as a bit of a writer. I wrote installments of unreasonably sappy romance novels late at night and distributed copies to peers on the train the next morning. I won an academic scholarship for my writing (although nearly lost it many times for my maths).\\n\\nIt was left to Ros – now an associate professor in the School of English, Media Studies and Art History at UQ, and a well-respected writer in business communication – to tear my self-made kingdom down, word by word, until I could rebuild it on more solid foundations.\\n\\nHere’s what I now know to be true about writing effective business words.\\n\\nThanks, Ros. I hope you’re grading more kindly these days.\\n\\n##### **Trick #1: Talk like your audience**\\n\\nIf you’re writing for your business, forget formal words and don’t allow fear of failure – or grammar – to stop you writing. Instead, a trick I’ve long used in business writing is to hear a typical customer’s voice in my head, and then to write like they talk.\\n\\nLike acting, the craft of writing involves immersing yourself in the character. In this case, the character is your customer – and by sounding like them, you’re more likely to draw them in.\\n\\n##### **Trick #2: WIRMI**\\n\\nI have Ros and her fondness for US author Linda Flowers to thank for WIRMI. The acronym ‘What I Really Mean Is’ is extraordinarily helpful in bringing clarity to business writing, and it’s a tool I still use daily.\\n\\nYou can use WIRMI as a catchphrase at any point of your writing – when you’re trying to work out exactly what you want to say, and when you’ve written something and you need to ensure it says what you want, clearly and well.\\n\\nIf you’re not comfortable with writing – and plenty of people would rather line up for a root canal than write an essay – this is a great way to check you’re on track.\\n\\n##### **Trick #3: So nice you read it thrice**\\n\\nFinally, if you’re satisfied that what you’ve written is the best you can do, read it through once more – and then put it down.\\n\\nAfter a few hours – or a few days, if you have the time – pick it up and critically read it again. Make a few adjustments. Delete a few words. Then hide it again.\\n\\nOn the third go, after another break, pretend you’re the customer and read it aloud to yourself as though you’re seeing it for the first time. If you have no more changes to make to it, it’s good to go. But chances are, you’ll think of a few.\\n\\nWhy at least three reads? Professional writers and editors know better than anyone that great writing comes from multiple drafts, not a single session of inspiration. Taking a break in between drafts – although hard to do in a busy work day – can be the key to achieving great results.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24848,28051,1,'The year of content marketing','2021-07-23 06:19:15','2021-07-23 06:19:15','91d5b204-c9cd-48fe-bd08-ee9d8f2a2c63',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5uJhJG0gB5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"We’re halfway through the year already. When did that happen? For marketers, this was going to be the ‘year of content marketing’. Has it been for you?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Many brands have had a great time putting together content marketing campaigns – Marketing Mag cites Red Bull and Mitre 10’s efforts on The Block. But there’s always an extra worry that overloading customers with content can do more harm than good.\\n\\nThink of how you engage online and use social media yourself. We all have those friends who overpost and overshare, and you end up either ignoring or blocking them. Don’t run the risk of bombarding your customers with inconsistent or non-engaging content just to keep up a social media presence. It’s a guaranteed way put them off completely.\\n\\nWith LinkedIn and Facebook used to distribute the most marketing content, it’s not just the frequency of posts that can let your company down. It’s about what you’re saying, too. And the balance between pushing your message and producing good content is tough, as is maintaining consistency. It’s a balance, really, and the key is creating informative, engaging and sharable content.\\n\\nSo, what’s the trick? Well… there is none. Sorry. It’s old-school. Understand your market’s likes and expectations, and especially understand how much they want to hear from you. A common sense approach. How are you surviving in the year of content marketing?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24849,28052,1,'Learning to lead','2021-07-23 06:19:16','2021-07-23 06:19:16','7ea494bc-b951-4669-87ef-6c0c0b45a7bc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uWsaVfK1Sl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Most of us have leadership potential, but not all of us are true leaders. Have you ever thought about what true leadership is? Let\'s take a look at how to inspire and motivate yourself and a team to follow your vision.\\n\\n##### **A vision**\\n\\nLeadership starts with vision. A survey by Harvard Business Review found that being forward-thinking is the attribute that most distinguishes leaders from non-leaders. The consensus is that envisioning exciting possibilities and sharing them with others is the most inspiring way to lead a team.\\n\\nGreat leaders, John Ryan wrote in Forbes, give real thought to the values, ideas and activities they’re most passionate about. These should be challenging to put in action, and success should only be reached by setting realistic, demanding goals and going after them relentlessly.\\n\\nWith the help of other engaged and talented men and women, a leader is born.\\n\\n##### **Balance vision and action**\\n\\nWhile your vision is the destination, action is how you get there. Creating a balance only happens when the directions or instructions to reach that vision are clear.\\n\\nA leader needs to understand their team and what motivates them. David Lavinsky wrote in Forbes that true leaders recognise talent and work with those with skills to complement their own, celebrating small victories with the team while staying focused on the big goal.\\n\\n##### **A personal statement**\\n\\nA useful personal leadership vision, focused on action and direction, is a compelling image of an achievable future. Stew Friedman suggested in the Harvard Business Review that to grow as a leader, you should compose your own personal leadership vision, drafted and practised until it’s true and inspiring.\\n\\nFriedman also recommended asking staff to do the same, building on the trust that comes from being aware of what really drives one another.\\n\\n“You’ll be better equipped to capitalise on a critical, often overlooked, aspect of diversity – the remarkable variety that exists in the aspirations of the people around you,” Friedman said.\\n\\n##### **Communicating your vision**\\n\\nKnowing what you want to accomplish may seem clear to you, but as Tanya Price wrote in Forbes, explaining and motivating others is a different story. Clearly and succinctly describing what you want done is important. If you can’t relate your vision to your team, you won’t all be working toward the same goal.\\n\\nCreating a productive work environment depends on clear communication. Your team will learn to trust and depend on you, and will be less hesitant to work harder.\\n\\n##### **Values and delegation**\\n\\nYour team is a reflection of yourself, and if you make honest and ethical behavior a key value, they\'ll follow suit.\\n\\nDelegating tasks is one of the most important skills you can develop for leadership. And the key to delegation is identifying the strengths of your team, and capitalising on them.\\n\\n##### **Confident and committed**\\n\\nPart of your job as a leader is to keep up your confidence and focus on the larger goal.\\n\\n“Remember, your team will take cues from you, so if you exude a level of calm damage control, your team will pick up on that feeling,” said Price.\\n\\nOf course, if you expect your team to work hard and produce quality results, you must lead by example. There’s no greater motivation than seeing hard work done at every level.\\n\\n##### **Leadership, not management**\\n\\nManagement is a set of processes, like planning, budgeting, staffing and problem-solving. That’s different to leadership, which is about taking a team or organisation into the future, finding opportunity, and producing useful change.\\n\\nWhile management is about attributes, leadership is about behaviour. Are you behaving like a leader?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24850,28053,1,'The problem of creativity','2021-07-23 06:19:16','2021-07-23 06:19:16','c677b1d8-225a-4e23-b9cc-735f32604e53',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TgHcrFPn5p\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Explaining what it is we do at New Word Order, working in a creative agency, can be a little tough.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We’ve come to realise it’s the word ‘creative’ that probably throws people.\\n\\nCreative means something different to everyone. It even means something different to each of us here at NWO. Our project managers, marketers, designers and writers each work in different disciplines and are inspired by different things. And each of our clients and their projects are, too.\\n\\nSo we took some time to ask around the office and try to define what creative means to us. What we found was interesting – some fascinating definitions and insights, inspired by work and from outside of it. It seems that working in a building with ‘creative’ written on the side does encourage us to be so. And what was amusing was the insight into our staff their responses elicited.\\n\\nFor our designer Rebekah, creativity means letting go of what you think you know. Isn’t that kind of perfect? At the same time, our resident wordsmith Suzanne finds creativity in beautifully crafted words. Suzanne says she can be star-struck by beautiful phrases the same way someone else can be affected by visual art or fashion.\\n\\nTo feel creative, our strategic marketer Nikala says she likes to consider the problem at hand and then take time out to think – go for a walk, have a drink with friends, relax. Scott, our Creative Director, says he also likes a change of pace and headspace to ignite creativity – he even finds airports and planes inspiring because they’re so different to his normal place. Scott feels most creative, though, when a worthy challenge or brief comes our way. Rebekah also feels most creative when inspired by a great brief.\\n\\nAnd what of true creativity? According to Suzanne, at its heart creativity is about seeing the world differently and pursuing the new. She says that writing with great creativity is the hardest work she does, and she finds creative copywriting demands the most energy but also gives her the greatest satisfaction.\\n\\nScott says creativity is the generation of something new that contributes to the shared human experience. It\'s sometimes original that spans every aspect of what a human mind is capable of – science, art, you name it.\\n\\nNikala agrees that creativity isn’t necessarily about art. Paving the way for our clients and their projects, she points out that creativity can be seen anywhere and is probably best defined by someone thinking differently about a problem and coming up with a solution that is not only new, but also works.\\n\\nAnd so, in a building labelled ‘a creative agency’, there are as many different ideas as people when it comes to defining what characterises our work. Last words to Scott:\\n\\nTrue creativity is unique, incredibly clever, transforming to humanity, and startling in its (metaphorical) beauty. I\'m hooked on the link between creativity and beauty in all its possible meanings.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24851,28054,1,'Mums mean business','2021-07-23 06:19:16','2021-07-23 06:19:16','c8da5532-dd44-4566-b028-4ba151dc4ab6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jTl3w1cGNC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Twelve years ago, I turned my back on a promising career at News Limited and became part of what is now a significant movement in small business: the mumpreneurs.\\n\\nFaced with inflexible working conditions, shift work and only average pay as a subeditor, the option to build a business through freelancing was alluring. My husband and I had also walked a long, hard road to have our kids; turning around and putting them in full-time childcare felt like a betrayal of the journey.\\n\\nWorking from home with a young child, of course, had drawbacks. I remember clearly the day my monitor went dead during a pressing deadline… because my baby had crawled underneath the desk and chewed through the connection cord. The horror that she could have just easily chomped on the power cord sent me out to buy a playpen.\\n\\nSocial isolation was also a significant issue. I didn’t join mother’s groups or lunch with the ladies while any of my three children were at home because every sleeping moment for a child was a working opportunity for me. No other woman in my wide circle of acquaintances worked for themselves or, if they did, it looked nothing like my level of enterprise. I became – and remain – the queen of speed because there was simply no time to waste.\\n\\nSince expanding the business and no longer working from home, I look back on those years with a mixture of amusement and dread. It tickles me that so few clients knew I worked from home, and that my business grew just as fast as my children did. Sometimes faster. I also remember, very clearly, the deadlines worked all night and the stress of needing far more hours than I had capacity. Quite literally, I pressed ‘send’ on work to clients on my way to hospital to deliver a baby. Twice. By the time my third child arrived, thankfully, I’d hired another writer.\\n\\nLast week, memories of my early years in small business came flooding back with a Sydney Morning Herald article on mumpreneurs. The women interviewed were driven to begin home businesses by similar factors: childcare costs and a desire for flexible parenting while generating an income.\\n\\nBut that’s where the similarities end. Today’s mumpreneur is part of a growing army. A BankWest study in 2011 found women are starting businesses at twice the rate of men, thanks to the benefits of better technology. Mumpreneurs Online surveyed UK women last year to find that 73 per cent had started their own business – and they knew another woman who was doing the same. AusMumpreneur claims 16,000 members nationwide. And in October, a two-day conference called Mumpreneurs on Fire is drawing hundreds of women to Melbourne. One of the plenary sessions is on how to build a multi-million dollar business. These mums mean business.\\n\\nIt’s about time. With Baby Boomers fast exiting the small business – half of all businesses are owned by people over 45 – there will be a glaring gap in our economy unless Generation Y, mums included, steps up to the plate.\\n\\nLong live the entrepreneurial spirit enshrined in small business, and best of luck to this rising mummy army. I just hope they get more sleep than I did.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24852,28055,1,'The tender pitch','2021-07-23 06:19:16','2021-07-23 06:19:16','e0cdfaaf-41d2-476b-8eee-a41992daf2d8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1LjriJPkD9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"If networking nights are like professional speed dates, then tenders and pitches are like fast and furious flings that shotgun quickly to marriage or – mostly – burn out with little said between the two parties.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"And in pitch season, that unofficial period of the year where you seem to do little paid work and an awful lot of these tenders and pitches, one can get a little down at the sheer amount of time and expense expended, not to mention the quick but brilliant creative that won’t see the light of day.\\n\\n##### **‘I’ve met someone else’**\\n\\nSo, with pitches in full swing, I thought I’d continue the metaphor and shed some light on what it feels like to be the eager party still sparkly with romance and ready to commit to a long-term relationship, only to be told it’s over before it even began. It’s not much fun to be cast as the best friend and not the star.\\n\\nEarlier in my career, I was a member of the Australian Graphic Design Association (AGDA). AGDA had an unambiguous policy against free pitching, equating it to professional prostitution (though, oddly enough, prostitutes get paid for what they do). Their policy was built on the idea that our ideas are everything, and that giving them away was the worst thing we could do.\\n\\nIt’s a good, strong ethic that I still wholeheartedly espouse – but I compete in an industry where free pitching, often on top of an extensive and expensive tender process, is the norm. If only my industry had the same rule about free pitching, then we might all get hired for our potential and value without the massive time and IP giveaway.\\n\\n##### **‘It’s over’**\\n\\nThe biggest challenge, though, about free pitching is not the cost or the time. It’s the requirement to develop creative without the ability to properly research, develop the brief or fully explore the clients’ needs.\\n\\nWhile all pitchers (except incumbents) are under the same restrictions, nobody can really develop a campaign under a free pitch that will work as well as one developed with the serious time and effort it takes to truly know a brief and provide a solution.\\n\\nSubstance should matter more than flash. Didn’t our mothers always warn us about girls like that? But sadly, another agency’s flash can mean a budding relationship is over before it even had a chance to begin.\\n\\n##### **‘There are plenty more fish in the sea’**\\n\\nSo the answer is, of course, to not try and meet new professional flames this way. Nobody is forcing us to participate and there are plenty of potential lovers who will choose you based on referral and credentials. But the sad fact is that whole sectors don’t procure that way and if you want to work with them – and we do – you need to be ready to date their way.\\n\\n##### **Creative house seeks new relationship**\\n\\nI admit it: we’ve been playing the field. And yes, from time to time, the dating game has meant we’ve been a bit burned, but never bitter.\\n\\nIn our adventures, though, we’ve found love – and if past experience can teach us anything, it’s that we’re built for a love that lasts. We want the kind of client relationship that grows and builds over time, bringing with it joy, rewards, results... and a bit of fidelity.\\n\\nCare for a date?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24853,28056,1,'Photography and your brand','2021-07-23 06:19:16','2021-07-23 06:19:16','4a75b21e-4210-4d8a-941f-2045c6d71bd3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Y0QyW1M0Xw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Using visuals and imagery are essential parts of any campaign. When you take a look at our lives and consider our love of infographics, Pinterest and Instagram, as well as our preference for fast, digestible information, using pictures well in your marketing mix makes good sense.\\n\\nMost marketers turn to stock photography when they want to illustrate their idea or campaign. That’s because it can be cost-effective and fast. But there are risks with stock photos, and smart marketers should know them.\\n\\nThe reason we use stock photos most often here at New Word Order is to create mock-ups and ideas for our clients, giving them a better representation of our idea and what we have in mind. Stock photography can also be faster and cheaper than a photo shoot, and it’s instantly available. So, for brochures and smaller pieces, stock photography can be the way to go.\\n\\nBut there are also many, many reasons why investing in a proper photo shoot is better for your business and brand. For starters, stock photography is pretty generic, impersonal and unrealistic. Probably not the look you were after for your new campaign or your brand.\\n\\nStock photos are never taken with a specific idea in mind, and that means they can be bought by anyone and have no particular alignment with any brand. If you use stock photos, you risk looking like any other business – unoriginal, and quite possibly uninspired. If you want to look unique, only images unique to you can achieve this… not the clichés and overused images of your competitors, nor the unrelated stock images you might try to shoehorn into your idea.\\n\\nAt NWO, we love a photo shoot. It’s not just that we’re all about an original idea, either. We believe that when you work with a photographer, you get far more than an image file. You get the benefit of experience, creativity, knowledge and insight.\\n\\nYou also get to say something unique, present something instantly recognisable to the market, and really stand out. You get a professional who listens to and understands your brief, knows what you’re trying to say and what you want to achieve. If you want to make changes on the day, you can, and the final decision on the final image is also in your hands. Complete control.\\n\\nSo while stock photos may be cheap and fast, they can also make your brand look unfocused and unoriginal. A photo shoot is the only solution for a company that wants to visually stand apart from the competition.\\n\\nWith the help of our trusted photography partners, we’ve directed photos shoots for many of our clients – some of them on tight budgets – from Mosaic Chartered Accountants through to Embertec’s very own Power Saviour. For every client, it’s been well worth the investment to truly stand out.\\n\\n[Talk to us today](/contact) about how you can use photography to bring life to your next campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24854,28057,1,'Writing for (readable) web','2021-07-23 06:19:16','2021-07-23 06:19:16','140db3cb-6ac3-4af8-abe2-7710e7bbda29',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AWtBdVK79w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Just as website navigation is a unique narrative structure, writing web content follows unique writing conventions.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Why? Because that’s the way we work as readers.\\n\\nWhen we pick up our tablet or our website, we rarely read word for word. Research has shown the average reading time is 25 per cent slower on a screen, so we skim, searching for keywords.\\n\\nAnd, because we don’t want to scroll, we won’t.\\n\\nThe result? Your web copy had better be short, concise and very easy to navigate. Otherwise, you’ll lose your readers in less time than it takes them to click their mouse.\\n\\nThe way your readers read demands your web and other digital content should be written to suit.\\n\\nTo take a practical example: The length of copy and type of language used in a corporate letter or marketing communications are too long and formal for a digital environment. Aim instead for half the words you’d use in a paper document. And then cut in half again.\\n\\nAnd to take another example: Think of a news story. It has the main info up the top, short and snappy sentences, and clear headings. Web and digital writing follows the same convention.\\n\\nAt New Word Order, we have established eight hallmarks for effective web writing, and we use these to assess our clients’ site and the work we provide them:\\n\\n- Short, effective sentences (say the same information with less)\\n- Sub-headings and headings containing keywords\\n- Everyday words the average reader can easily understand (plain English)\\n- Informal voice\\n- Common language conventions\\n- Direct language\\n- Active tense\\n- Consistent, logical structuring of information.\\n\\n##### **1. Write in short sentences and paragraphs**\\n\\nAim for short sentences, each with one or two clauses.\\n\\nEach paragraph should contain no more than 2–3 sentences, and altogether a page of content should fit comfortably within the web page without requiring the reader to scroll. The optimum line length is 8–12 words.\\n\\nIncluding useful and interesting facts keeps readers’ attention longer than ‘motherhood’ or general statements. They’re more believable, too.\\n\\n##### **2. Use headlines and sub-headings**\\n\\nHeadlines and sub-headings are an effective way to guide a reader through their skimming of a web page. Since research tells us readers rarely read every word on a website, it makes sense to prioritise what they see – and headlines and sub-headings do this well.\\n\\nMake headlines and sub-headings factual, not fanciful. This enables readers to rapidly scan useful keywords.\\n\\n##### **3. Write in plain English**\\n\\nWhile plain English should be the aim of all of your publications, it’s especially important in a digital environment.\\n\\nPlain English means using words the average Australian reader can easily understand.\\n\\nThat means you should:\\n\\n- include useful headings\\n- use the simplest form of a word possible e.g. said (not announced or discussed); try (not endeavour)\\n- define tricky terms\\n- delete unnecessary verbiage\\n- use familiar, easily understood words\\n- include lists and tables to simplify content and reduce word count.\\n\\n##### **4. Use informal voice**\\n\\nUnlike general corporate writing, digital environments demand a more informal voice.\\n\\nThis means using ‘you’, ‘we’ and other pronouns to speak directly to the reader within the text. Formal language is out.\\n\\n##### **5. Use common language conventions**\\n\\nEffective web writing uses language conventions found more commonly in conversation.\\n\\nThis means using:\\n\\n- contractions (isn’t, that’s)\\n- common bridging words to begin sentences (and, but, because)\\n- short statements of fact\\n- links to longer explanations (e.g. PDFs, minutes, fact sheets).\\n\\n##### **6. Get to the point**\\n\\nWriting for digital environments takes discipline, because readers have little tolerance for fluffy language, repetition, ‘happy talk’ or unnecessary explanations of what’s already evident on the page.\\n\\nTo write direct, straight-to-the-point copy:\\n\\n- stick to the topic\\n- cut unnecessary adverbs (e.g. completely finish, tentatively plan)\\n- delete tautologies (e.g. whole of the country; for a period of six months)\\n- use simple present tense when possible (e.g. uses instead of ‘is utilised by’, conducts instead of ‘is conducted by’)\\n- avoid clichés.\\n\\n##### **7. Use active voice**\\n\\nActive voice is a way of structuring information that allows you to focus on the subject and cut excess words. Following this method enables quick readability.\\n\\nActive voice places the subject first in a sentence, followed by the action.\\n\\ne.g. Active voice: New Word Order opened in 1998.\\n\\nPassive voice: New Word Order was opened in 1998.\\n\\n##### **8. Structure content well**\\n\\nThe most important information should always be placed first on a web page, and the web layout and navigation should be consistent and logical to a reader.\\n\\nA good rule of thumb for navigation is organise the content to suit how the reader needs to discover it.\\n\\nWith only a few exceptions, your website should go no deeper than three levels of navigation. Too many websites go down rabbit warrens.\\n\\nTo structure new web content, follow this checklist:\\n\\n- Plan what you need to write, and stick to the topic.\\n- Lead with the most important information – this means placing these details first on a page.\\n- Keep each section simple and clear – don’t try to achieve too much in one place.\\n- Use meaningful links – rather than repeating information found elsewhere on the website, link to it.\\n- Put the most recent information at the top – for example, when you’re archiving minutes or reports.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24855,28058,1,'What the artist breaks','2021-07-23 06:19:17','2021-07-23 06:19:17','d1efc970-0b62-4310-8c1c-e3b8424e3088',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QjbPRQcxAH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Bill Bernbach was the founding creative director of legendary Manhattan ad agency Doyle Dane Bernbach. He came out with quotes like:\\n\\n“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art”, and\\n\\n“Word of mouth is the best medium of all”, and\\n\\n“Rules are what the artist breaks; the memorable never emerged from a formula.”\\n\\nThat’s really provocative stuff that makes you nod your head at the truth and simple power of his thinking – and imagine how inspiring but uncompromising a boss he would have been. What an exhilarating time to be writing.\\n\\nBernbach not only had a way with a turn of phrase, but he also really set up the structure of creative teams for marketing and advertising, and was, of course, part of the inspiration for Mad Men. But mostly, he was a writer. And what a writer he was. His firm revolutionised advertising copy and laid out the early foundations for brand storytelling through engaging narrative and brand persona development. We can, and have, all learned from these guys.\\n\\nIn the 1960s, DDB took on Volkswagen as a client and began creating a series of print ads that referred to the VW as a “lemon” and encouraged consumers to “think small”. The copy, by the incomparable Julian Koenig, starts out saying “This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished, and must be replaced.” Not exactly sales speak.\\n\\n##### **It was funny. It was clever. And it was ground-breaking.**\\n\\nFor the rest of the decade, VW kept their unconventional campaign rolling. DDB’s strategy of turning seeming faults into benefits was a huge hit. One ad didn\'t even include a picture of the little lemon: “No point in showing you the 1962 Volkswagen. It still looks the same.”\\n\\nMuch has been written about the ads, and you can take a look at a bunch of them here if you like. It was ranked the best advertising campaign of the twentieth century by Ad Age, and it deserves the title. This sort of brand bravery is rare and may be a little of its time, too. The truth is that the power is all right there, in the copy, which exists to inspire us. Last words to Mr Bernbach himself:\\n\\nYou can say the right thing about a product and nobody will listen. You\'ve got to say it in such a way that people will feel it in their gut. Because if they don\'t feel it, nothing will happen.\\n\\nWhat is your brand really saying?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24856,28059,1,'8 important marketing questions for every business','2021-07-23 06:19:17','2021-07-23 06:19:17','b4c9f78e-1aa8-417b-beb4-1e6d20ed85a3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VzKHBkk2Ca\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Marketing communications in business is all about attracting and retaining customers. We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications – because they know customers are fickle, and competitors are waiting to pounce on any weakness.\\n\\nThe same philosophy of tight strategy and execution should drive your business. Effective marketing communications must be an essential part of your core business strategy to ensure you’re pushing the same, consistent message through every aspect of your organisation.\\n\\nBut it’s not always so easy to go it alone. If you’re in a small business and know you need to step up, here’s a handy checklist of the marketing questions you need to answer to keep your customers in tune with you – and your competitors at bay.\\n\\n##### **Who are my existing customers?**\\n\\nThe best way to sell to your customers is to first understand who they are, why they buy from you, and what value they expect from you. And the best way to learn this? Listen to them. Marketing communication begins with good customer relationships, which are almost like your own form of market research.\\n\\nWhen you talk to your customers, you’ll learn things like your customers’ age, income, education, how often they buy from you, what their buying triggers are, and how they’re influenced. This is a valuable step in honing your marketing message, so don’t be tempted to think you already know the information if you’ve been in business for a while. Every customer conversation will add another layer to your understanding.\\n\\n##### **Who are my potential customers?**\\n\\nIt’s just as critical to have a very clear understanding of your desired target market and new customers. Get as detailed as you possibly can. The more specific you are, the better you can develop messages for them.\\n\\n##### **Who are my competitors?**\\n\\nUnderstanding who competes for your customers – and what they’re offering – is vital. Get very familiar with every aspect of your competitors’ businesses – including their reputation, prices and marketing material. This knowledge will help you position your marketing communication relative to how your customers are already being targeted and differentiate yourself in the market.\\n\\n##### **What am I trying to achieve?**\\n\\nUnderstanding why you’re communicating with your customers is essential. Are you purely after quick wins? Or preparing the ground for a new product or stronger relationships? The rationale and potential value for any marketing effort should determine how much money you need to spend, and where it’s best spent.\\n\\n##### **What am I trying to say?**\\n\\nThis is where everything comes together. You must now develop clear, key messages that talk up your product or service, meet the expectations and needs of your new and existing customers, and differentiate yourself from your competition.\\n\\nMake sure you have no more than five key messages – in fact, the fewer the better – and make them specific and meaningful. That’s how you stand out in the crowded market. Ensure your customers are aware of your business and its products or services, and why they should care (e.g. What’s in it for them? And what are the true benefits?). These benefits should be factual and real. It’s important not to overload customers with information, but rather to be clear and articulate.\\n\\nAll of your marketing communications should include a strong call to action: What is it that you want customers to do once they’ve interacted with you? Leave them in no doubt and make it easy for them.\\n\\n##### **What’s the right channel?**\\n\\nThere’s no doubt that it’s a busy marketplace when it comes to finding the perfect place to share your marketing messages. The challenge here is in focusing and narrowing your communication – and finding the right time and place to connect with your customers.\\n\\nMany marketers are now jumping on social media networks, but that might not be where your customers can be found. It’s important that you understand how and when they want to hear from you, and use that information to foster a true customer relationship.\\n\\n##### **Is my strategy integrated?**\\n\\nCommunicating in an integrated way across all channels (such as website, emails and brochures) means your brand will become better known and understood. Integration means that every time your customers hear from you, they get the same feel for who you are. By creating consistent, strong marketing communications, your customers will identify and remember you into the future.\\n\\n##### **Finally: Am I communicating with genuine creativity?**\\n\\nCreativity isn’t about paying your local print shop to pull together a flyer with your logo on it, or using a WordPress template to build your long-overdue website. They might be tactics that you use, but they’re not what creativity is really about.\\n\\nTrue creative thinking pulls together everything you know about your business, your goals and your customers into a single, cohesive package that cuts through, connects and resonates. Creativity distills everything down to the right words, images and design so that your marketing collateral has the right impact. No business can afford to skimp on this stage because getting creativity right means you’ll get the results you’re really after: maximum return on your marketing investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24857,28060,1,'Promises, promises','2021-07-23 06:19:17','2021-07-23 06:19:17','fed1fbb5-c06e-464d-825c-5d0eb27cf0ff',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Ekny1wVuy4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Aah, Telstra.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"If you own a business small enough that it’s your job to do hand-to-hand combat with a telco, these two words say it all. And it doesn’t matter what brand name you insert: nothing brings out a sense of shared suffering better than a tale of a telco stuff-up.\\n\\nI had a story I dined out on regularly that involved a telco sub-contractor turning up to fix a crackle – and ending up severing all of the phone and fax lines running to my business. That was fun.\\n\\nRight now, I’m in my 7th week of hour-long conversations with many truly delightful employees of a certain telco, each of whom is exceedingly articulate and apologetic for all the employees who have gone before them. (One supervisor, in all seriousness, said to me: “You need to expect that we won’t get anything right. In fact, I find it best to have very low expectations.”)\\n\\nMy end of a conversation just a week ago went something like this: “So you’re telling me that you can see that you’ve made a mistake in charging me $700 extra this month, but that it’ll take you another three months to reverse the mistake in billing… so I need to give you $700 now and trust that you’ll give it back to me later?”\\n\\n##### **Not surprisingly, I asked for this once-in-a-lifetime deal in writing.**\\n\\nOf course, stuff-ups, broken promises and disappointments occur every day between businesses and consumers. It’s human nature. It doesn’t have to be a telco – although they do it with panache. And it doesn’t have to be big business – although it often is.\\n\\nSmall businesses can often break faith with customers through the sheer limitations of their size. Flexibility and nimbleness are great benefits of working with small business; but when lots of work hits, there’s no-one spare to get it done. Unfortunately, SMEs also need to fight harder than big corporates to keep consumer faith and love alive – because it can mean the difference between floating or sinking.\\n\\nHere’s a great example. Quite a few weekends ago, a small water filter company I’ve used in the past phoned me. The first guy – who said he was the business owner – gave me the sales spiel, and then handed me off to the junior to take my order. Inwardly, I applaud their decision to go aggressively out to the market and to phone customers one by one for after-hours orders. After all, when cash flow’s tight, you have to work smart. Outwardly, I’ll probably not order from them again: the filter still hasn’t arrived.\\n\\n##### **It’s all very well for marketing managers to talk endlessly about channels, for CEOs to cast vision and for designers to beleaguer brand design.**\\n\\nBut at the heart of every brand experience must be trust, in any of its forms. If you’re a services company, then be a trusted advisor. If you provide products, then provide them to a high standard. And in every transactional stage, keep your promises – whether it’s getting a bill right, delivering a product or following up words with actions.\\n\\nSmall businesses also need to keep promises in order to grow their future markets. Nothing closes doors on future opportunities faster than a disgruntled current customer. Case in point: I’m a hostile captive to my telco. No other telco covers my area – so it’s either their way or no information superhighway. But captivity doesn’t encourage me – it frustrates me, and when added to negative experiences, makes me ready to share my tales with anyone and everyone.\\n\\nLikewise, small businesses need to beware the hostile captives in their business. Is there a customer who’s contractually wedded to you but bitterly unhappy with the service you provide? Beware their rage – it can and will go viral to potential customers in the blink of an eye.\\n\\nCherish the value of trust to your customers. Promises kept will define you and your brand long after your competitors have broken theirs.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24858,28061,1,'Are customers giving up on your website?','2021-07-23 06:19:17','2021-07-23 06:19:17','5a94954b-9c5a-4e9d-92f3-05d7df4734a5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gahB36q3Yd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"We’ve all been to websites where trying to make a simple purchase can end in frustration with an impossible-to-navigate website, or, worse for the organisation, to us turning to a competitor. Good web design translates to successful conversions, and all of that is dependent on the user experience.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"A great new infographic has found that we’ll give a website a minute to display what we’re looking for before we give up. Some types of sites are better than others in delivering what we’re after – especially hotel booking sites.\\n\\nThe two biggest complaints about web sites, according to the research, include that there is ‘too much going on’ and also ‘not enough information’, which we can take to mean that many sites drone on and on… but don’t really say much.\\n\\nUsers also complain – across all age groups and online skills – that text is too small and that navigation is difficult on the sites they give up on. Thirty-five per cent of users fail to complete simple tasks on the average website.\\n\\nLet’s improve those stats, shall we? Here’s a plan.\\n\\n##### **1. Design from the user’s perspective, not your own**\\n\\nWe know your company is the greatest thing since Google and you can’t wait to tell everyone all about where it began, who works there and the details of your offering. But the truth is that a user just wants to get to the point, and their interests should override yours. Usability is key. Show them what they’re looking for, and don’t make them search for it. That doesn’t mean sacrificing look and feel for too much simplicity, it just means focusing the layout and design on the search.\\n\\n##### **2. Create a navigation path**\\n\\nIf the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. Use tabs and sub-pages for different categories, and make it logical.\\n\\n##### **3. Content is king**\\n\\nContent is the most important element of your site, really – and it needs to fit the logical and structured navigation. You’ll want to include keywords, page titles, meta tags, and headings for search engine optimisation. As we’ve previously discussed in our Writing for (readable) web article, there are some hallmarks we use when writing web copy for our clients:\\n\\n- short, effective sentences (say the same information with less)\\n- sub-headings and headings containing keywords\\n- everyday words the average reader can easily understand (plain English)\\n- informal voice\\n- common language conventions\\n- direct language\\n- active tense\\n- consistent, logical structuring of information.\\n\\n##### **4. Speed it up and make it simple**\\n\\nLet’s face it, we’re a busy bunch, and a reminder of the old days of dial-up – waiting for your site to load – is going to test the patience of even the most loyal visitor. In fact, many visitors will start to abandon a website after just a few seconds of loading time. Most of that time is the result of design decisions, so simplify some of the fancy effects.\\n\\nWe love web design and working with you on the best and most creative way to present your business. Starting with a structure that appeals to your audience, then adding in some clever design and copy, ensures that your site will be a success. Talk to us about it today.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24859,28062,1,'Truth without fear','2021-07-23 06:19:17','2021-07-23 06:19:17','e7036b59-3a7e-46fc-8135-09ec7f785d79',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hJ2BsC4HWQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I’ve always been a big believer that marketing is at its most powerful when you can encourage potential customers to ask an audaciously big question, and know that your offering can answer it indisputably and confidently.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Truth-telling doesn’t have to be controversial. Done well, it simply gives you an edge the others can’t match.\\n\\nSpecifically, truth-telling campaigns can be about demystifying doubts or falsehoods in the marketplace by challenging customers to ask you the tough questions, knowing you’ve nothing to hide and every positive answer can be a true one.\\n\\nNow, I don’t know if truth necessarily applies here all the time… but I do love the strategy behind McDonalds’ approach to all the urban myths (truths?) surrounding the content and manufacturing process of their food, and this approach, manifest in this nifty and functional digital solution http://yourquestions.mcdonalds.com.au, captured my interest.\\n\\nA powerful aspect of this approach is permissioning the target group to cut to the chase and bluntly ask anything. No matter how ugly the question, the Maccas guys maintain a friendly and elegant response, and manage to turn even the roughest questions into positive answers. This way, the questioner is the one who looks bad to the rest of the viewing audience, and the credibility of the answer is reinforced. Do we believe them? Is it the whole truth?\\n\\nOne of our clients markets products in a particularly crowded retail sector. Recently, after hearing a competitor was routinely bagging them, they decided to attack the rumours head-on by attaching to their quotes a clever but honest response. We’re helping them get their strategy to market this week, and believe they’ll reap rewards for their honesty.\\n\\n#### **What erroneous facts about your business lurk in your marketplace?**\\n\\nHave you researched your marketplace, either formally or informally, to know? Even if these myths aren’t widespread, addressing the issue in a positive way can provoke interest in your brand, create discussion, and increase the potential for better relationships and new work.\\n\\n##### **The truth is – or should be – out there.**\\n\\nTruth-telling campaigns can be some of the most rewarding to work on.\\n\\nFrom a tagline that challenges the competition to a wholesale campaign addressing porkies, the benefits to your brand can be great if you get the right help to research, strategise and execute it well.\\n\\n[Talk to us](/contact) – we’d love to help.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24860,28063,1,'B2B is dead','2021-07-23 06:19:17','2021-07-23 06:19:17','262a634e-0f22-46d9-9b17-4e5991bcab85',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-luIsqIjBj1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"As deaths go, it was a quiet one. Few people knew of its demise.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But there it lay still: the artificial divide between B2B and B2C marketing, gone forever.\\n\\nWhy bother lamenting the dead? Dare I say, it’s good riddance to a dodgy invention.\\n\\nThe idea that marketing business-to-business took entirely different skills and strategies to talking to consumers has its roots back in the early Noughties. The notion, which most marketers sadly still hold, was that because the volume of B2B transactions is so much higher than B2C – if you count every transaction required along a manufacturing supply chain, for example – then B2B branding requirements were stronger, too.\\n\\nConversely, the B2C belief held that the consumers of the world needed entirely different marketing strategies to convince them to open their wallets.\\n\\nTrue, where they differ most is in the justification of purchases. In B2C land, I need to convince myself why I should buy yet another pair of red shoes. (It’s a short discussion.) In B2B, I might be lobbying the board to invest in an expensive new CRM system.\\n\\nBut the truth is both groups share more similarities than differences.\\n\\nYour customers – be they businesses, consumers or both – have similar emotional and logical requirements that must be met. The relationship lifecycle between a purchaser and a brand exists with businesses and consumers alike. Both groups also frequent the same social media spheres, are Google-happy and web-savvy, and require strong brand confidence in order to purchase.\\n\\nThe illusion that you’re selling to a company in B2B should be seen for what it is. In retail or in business marketing, you’re selling to individuals. And each wants to feel that you get them.\\n\\n##### **Long live H2H.**\\n\\nWhich is where yet another acronym is starting to make a play: H2H, or human-to-human marketing.\\n\\nIt espouses the belief that we all, business and retail customers alike, are looking for connection, inclusion and to be understood. If you take that as your starting point – and not your burning need to produce another brochure – then the marketing toolbox available to your business automatically grows.\\n\\nIt means the vast strategies already out there like relationship marketing and continuous touchpoints become as relevant to a retail customer as to the business that buys your widgets. And the traditional B2C tools like social media become far more relevant business-to-business because they help build connections better than a sterile product flyer.\\n\\n##### **Let’s make H2H practical.**\\n\\n**1. Open your horizons**\\n\\nSwitching your mindset to focusing on the individual, human needs of your market means you can open your marketing to all sorts of potential tools. Just because you run a hair salon doesn’t mean you can’t start sending out a monthly email newsletter – if your customers are the kind of people that like to know more about you. And just because you’re an accountant doesn’t mean you can’t lead an industry group on LinkedIn or advertise on Facebook – if that’s where you’ll find the types of sales you want. Think about your customers, and let their needs lead you.\\n\\n**2. Make your customers feel**\\n\\nSales overwhelmingly come from relationships in my business, so meeting my clients’ emotional needs is a no-brainer. If my clients are happy, they’ll stay.\\n\\nBut even if your sales rely heavily on good old-fashioned foot traffic, it’s relationships that will lure them and keep them. So, in every tool you use to get to market, make sure you get the emotional kicker in. Empathise and prove you understand their needs.\\n\\n**3. Ask your employees what they think**\\n\\nIt’s one thing to make marketing decisions from an ivory tower. Chances are it’s your staff who really know how your clients think, or how your customers behave. So get their ideas and integrate it into your marketing. Let them drive your innovation.\\n\\n**4. Finally, listen to your customers**\\n\\nThere is marketing gold in every intentional conversation you have with a customer. Ask the ‘why’ that follows the tough questions: Do you feel safe with my business? Do you like dealing with us? Would you refer us to your friends? The answers will revolutionise how you think about marketing to your customers.\\n\\n---\\n\\n*Written for the February 2014 issue of Inform, the monthly magazine of the Chamber of Commerce and Industry in Queensland.*\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24861,28064,1,'The 6 steps of content creation','2021-07-23 06:19:18','2021-07-23 06:19:18','6d42a9e2-c24b-4c64-bc53-bd9f328c1a0b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-92RCseTSp0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.\\n\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Now you need to add some real value.\\n\\nTime poor organisations need their content to work across different channels online – including websites, e-newsletters, blogs and across social media. One way to add value to your existing, more sales-focused, content is through content curation. Content creation means finding useful content online, curating it for your audience and re-telling it in your voice and with your advice.\\n\\n##### **Here’s how to optimise, write and curate content for your target audience.**\\n\\n###### **Defining your goals**\\n\\nEvery good plan starts with defining what it’s trying to achieve. How do you want your content to define your business? What are you offering your target market? Do you want to be a thought leader in your particular area?\\n\\nContent curation is about meeting your customers where they are and offering them something they’re not getting elsewhere. It’s about finding, gathering and sharing information of value with them; positioning your business and brand as an authority both with original content – your sales offering and business learnings – and information you’ve found and shared online. Participating in conversations that are happening about your field leads to more engagement with your target market, the ultimate goal being to give your brand a voice of value that will see your audience come back again and again for your offering.\\n\\n###### **Getting started**\\n\\nIt’s important to remember that well-executed content curation isn’t about regurgitating content that was already published. Instead, it’s your business’s personal re-telling of a story. As Susan Gunelius wrote for Forbes, the human element of content curation is what makes curated content compelling.\\n\\nTherefore, when offering your audience valuable content, remember to tell your story. What are you saying that’s different? What do you know that others might not? Involve your whole team – not just marketing and sales – and that story will evolve to give your business a truly useful and unique voice.\\n\\n###### **Finding content**\\n\\nHere’s where you get amongst it!\\n\\nWant to know where your target market is looking for information online? Go exploring! Ask them! Discover for yourself where the good stories are being shared. Find out what topics matter to your goals and audience, and go after them.\\n\\nIntegrating content curation into your broader marketing strategy is the way to go here – it legitimises the exercise and gets your team thinking about the value of your brand and how they can add to it. The best place to start is probably your social media accounts. Valuable content is being shared every day on platforms like Facebook, Twitter and LinkedIn. There are also Google alerts and news aggregate sites that can be set up with your special business needs in mind.\\n\\n###### **Be authentic to find your voice**\\n\\nThere is nothing like the instant world of social media to add value and timeliness to your content. Social media has changed the term ‘sharing’ forever, and the opportunities for your brand are endless. It’s important to add your own value to social content – as Mark Lerner says, if you just “retweet,” or share an article without including your own voice in the post, you’ll fail to distinguish yourself from everyone else who shared that content.\\n\\nHow do you find your voice? Authentically, of course! Offer your opinion and add your advice in areas you are confident about. Try to be friendly and informative, and adopt an approachable tone. Not so confident? Ask questions! Get your community talking and they’ll come back to you.\\n\\n###### **Context and thought leadership**\\n\\nGood content curation provides your audience with context and convenience – that means filtering and explaining what you find online, and rewording it in your voice so it’s useful to them. You don’t always need to be selling, but you do always need to be mindful of your brand and of offering real value. Knowing who your market is and writing in your ‘voice’ allows you to, as J-P De Clerck says, inform, educate, entertain and engage target audiences.\\n\\n###### **Where to share**\\n\\nThere are many ways to share curated content, but the best way is in a mix of your existing ‘sales’ content. E-newletters and blogs offer an opportunity to share curated and original content, and social media is the most instant way to add your voice to a new idea, and also probably the first place your audience will find you. They’ll also find your website, so don’t forget about the curated content opportunities there. Always remember that you should be providing useful information, not just repeating content or working on the hard sell.\\n\\nContent curation is convenient, but it’s also an important opportunity to add value, develop a business voice and grow an online community. What do you think about content curation? Has it worked for you? Got any tips? Let us know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24862,28065,1,'Measure your marketing with meaning','2021-07-23 06:19:18','2021-07-23 06:19:18','b5c5d669-feb7-4506-9ad4-43fbcf4d8b67',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SFr1a8qndz\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"It’s the age-old struggle for marketers – measuring the return on investment (ROI) of your activities and campaigns. The struggle comes in part because it’s difficult to relate concepts like brand awareness directly to sales. But that doesn’t mean there aren’t ways to monitor and measure your marketing and prove its worth. After all, if you don’t measure, how do you know what’s working?\\n\\n##### **Steps for meaningful data**\\n\\n1. define your metrics and develop a plan\\n2. collect the data\\n3. develop reporting guidelines\\n4. analyse and change as needed\\n5. Collecting and analysing meaningful data is about more than finding tools and interpreting charts. It’s about valuing the data and understanding how it can help justify and grow your hard work and campaigns.\\n\\nThere are several tools that will help you measure your marketing data, and Google analytics is probably the most helpful – it’s also free. Bonus!\\n\\n##### **What we look for**\\n\\nWhen measuring our campaigns for clients, we look at engagement and growth.\\n\\n##### **Engagement**\\n\\nStarting with content performance, it’s helpful to measure social shares on Twitter, Facebook and LinkedIn (shares equal love!), and then check your blog and website for bounce rates and visit time. Facebook and Twitter have built-in analytics tools that will help you here. On your website and blog, use Google analytics. High bounce rates and short visits usually mean your audience isn’t finding what they thought they would, or they’re not as engaged as they should be with your content. Pages per visit is another interesting content measure – if visitors are clicking around your site, they’re liking what they find and you’re getting more exposure. Nice work!\\n\\nA specific example of measuring engagement in action can be found in our My Smoking quit smoking campaign. It was targeted at men and women aged 18–29 across TV, radio, print and digital. Data showed that:\\n\\n- 8 in 10 young smokers supported the campaign\\n- 76% contemplated quitting because of the campaign\\n- 50% reported cutting down on cigarettes because of the campaign\\n- 47% tried quitting\\n\\nImagine being able to prove your campaign success to your team and managers? We do it from the start with our work. Do you?\\n\\n##### **Growth**\\n\\nFor growth in marketing, it all starts with click-throughs on your call to action. If your analytics tell you they’re low, then you need to change up your content. Look at the words you’re using, how your e-marketing looks, your subject line on EDMs and even the specific call to action.\\n\\nOther growth indicators will see you linking up with your sales team to measure metrics like how many leads your content is bringing in and turning into customers, cost per lead, average sales cycle duration and revenue per user. Always remember that increasing customer retention is the aim for the sales cycle, too. These things are tougher to measure, but good lead generation processes are a big help, and we find having campaign measurement expectations in place right from the start will make things much easier.\\n\\nA terrific example of analysing the performance and growth of our work was for our client the Chamber of Commerce & Industry Queensland (CCIQ). A review of their key communication channels saw us creating a monthly e-zine to better engage members. As a result of our work, we measured that CCIQ got 3,350 new subscribers in 5 months, grew website traffic by 161% to 76,277 visitors over six months, had 4,171 qualified leads generated over six months and a 110% increase in revenue in a single month. Impressive figures that not only lead to successful relationships with clients, but to high-achieving campaigns and ongoing work. We’re proving what we do is working.\\n\\n[Have a chat with us today](/contact) about your marketing and we’ll have you measured up in no time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24863,28066,1,'Making the most of video','2021-07-23 06:19:18','2021-07-23 06:19:18','305bb45b-e1b4-48f0-8fff-8b5eae988dbf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-93421JnaRh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Right now the web is awash with video. Just look at your Facebook or LinkedIn feed and you’ll get an idea of how much video content is being produced and posted every day. And it’s on the rise, with video expected to account for around 82% of all internet traffic by 2020.\\n\\n##### **Quality is king**\\n\\nThe thing is, we don’t have any more time in our days to view all this extra content, so video quality and relevance is going to play an increasingly important role in what gets watched and what doesn’t. While there are lots of cheap production services available, if you want your video to be successful, it’s worth looking beyond cost alone.\\n\\nThe key purpose of any video communication is to tell a clear and compelling story – something that captures and maintains your audience’s interest. It also needs to be well strategised, use its medium well and, of course, be well crafted.\\n\\n##### **Things to consider**\\n\\nWhen planning your next video, keep these things in mind:\\n\\nIs animation the right approach, or would live action better suit? Budget can be a big factor here because it is often much easier to animate.\\nThink about voiceover versus text on screen. Does the video need to work without sound, on social media or in a noisy display? Will people read enough of the message on screen? Is the voice vital to the communication of the message, through a tone, accent or character?\\nAre you creating a series? If so, can any illustration assets be used again, or can the video be edited for smaller uses such as social media marketing?\\nNWO video examples\\n\\n##### **Here are some recent examples of videos we’ve created, using some of this thinking.**\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-F8O5gbyyqy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/141875728\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/186503939\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/145234065\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24864,28067,1,'Looking beyond the banner','2021-07-23 06:19:18','2021-07-23 06:19:18','00b0415d-715b-4c55-8bba-3a5b512191c5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PozxXC4SkM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Banner ads have come a long way over the years. And the fairly recent introduction of HTML5 means they can now be transformed into beautiful little packages of story that work well amidst busy news pages, despite not having audio.\\n\\n##### **Striking the right balance**\\n\\nPre-rolls (which play before feature videos) and social media ads offer other options if you have the budget for video, when a television commercial doesn’t exist, and conventional video is too expensive.\\n\\nOne approach that provides the ideal balance is using video like a ‘banner ad on steroids’. By creating a simple (though still sophisticated) slideshow with a managed level of animation, you can add in story-boosting music and voiceover while keeping costs down.\\n\\n##### **NWO video examples**\\n\\nHere are some recent examples of videos we’ve created, using some of this thinking.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-F4a71SFzVH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/176686850\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/170735464\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/177308827\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24865,28068,1,'Outsourcing creative services','2021-07-23 06:19:18','2021-07-23 06:19:18','56778457-82d9-4e11-9a98-1a62584aa937',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-N45x3IS2PH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"When it comes to finding an external supplier, we understand the challenges many government comms (and non-comms) people face.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"You need someone who has a good idea of how the government arena works and the demands and limitations you face but still pushes the boundaries to achieve something worth paying external fees for. But where do you start?\\n\\n##### **Take a look at the list**\\n\\nA great place to begin your search for an external creative services supplier is the whole-of-government panel. Here you’ll find a list of large and small advertising and communications agencies that are all pre-qualified and experienced working in your space.\\n\\nWhen perusing the names on the whole-of-government panel, consider the following:\\n\\n- Smaller agencies can do big campaign and project work too. Many have been competing with the top end of town for years and can often ensure you get very senior, experienced people working directly with you on your job.\\n- Find an agency that can fill in the gaps you have. If you’re not used to outsourcing design or campaigns, the right agency can answer every question you have and work with you to develop a brief that will meet all your needs (even the ones you’re not sure of yet!).\\n- Help the agency and yourself by being clear on what’s required and what happens if or when you change your mind. Author’s corrections can amass unexpectedly and everyone needs to be clear on when they kick in and why they are happening.\\n\\nNWO is on the whole-of-government panel, so be sure to drop us a line to see how we can help with your next project or campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24866,28069,1,'Overhauling your website','2021-07-23 06:19:19','2021-07-23 06:19:19','03e5553b-c95f-4550-8b3e-f0f306fbd697',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-zjgeVEYzo2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"There comes a time in every website’s life where things need to change. Usually, in a big way.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But it needn’t be all doom and gloom. Yes, it can seem overwhelming and yes, it can take quite some time to implement. But remember to keep your eyes on the prize; don’t lose sight of why you’re doing the update in the first place.\\n\\n##### **So why should you do it?**\\n\\nFirstly, there’s the appearance. If your site looks dated, your customers might have the same perception of your brand. Also, your site should be mobile friendly – search engines are now starting to penalise sites that aren’t optimised for mobile.\\n\\nIt should also be more than an ‘online presence’ – it should add value to your business. So if it’s currently not drawing in customers, it’s worth updating. Analytics tools and SEO are also crucial additions for any efficiently run site, so definitely keep them in mind.\\n\\nThen there’s the engagement factor. Does your content and imagery really grab your audience and make them want to stay on your site? Also, you should be capturing information from your customers whenever possible, via tools such as contact forms, surveys and mailing lists.\\n\\n##### **How do you go about it?**\\n\\nHere are a few simple steps that might help.\\n\\n1. **Undertake an audit of your current site** – note what you think is working and what isn’t.\\n2. **Do a bit of competitor analysis** – see what other brands in your industry are doing online.\\n3. **Start mapping out the pages and sections of your ideal new site** – develop wireframes if you can.\\n4. **Work on content and imagery** – essentially filling in the blanks in your wireframe.\\n5. **Do some testing** – either online or face-to-face tests and focus groups can provide great feedback.\\n6. **Make relevant changes** – listen to what people have said and update your site accordingly.\\n7. **Send it live!** Then sit back and marvel at your new masterpiece.\\n\\nOf course, here at NWO we do offer a specialised website development service – contact us to find out more.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24867,28070,1,'Building better brands','2021-07-23 06:19:19','2021-07-23 06:19:19','ac571f9c-9718-4055-962e-8b9cdf979a4e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lRz71ReQLs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"So, you’re thinking of rebranding? Or branding something new from scratch? Good for you – there’s nothing we love more than brands that go out of their way to portray themselves in an interesting and unique light.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But before you start scribbling down new logo ideas, there are a number of things that we think are worth considering. Firstly, and yes we know there’s a lot of info out there on this, but it’s important to remind yourself what exactly a ‘brand’ is.\\n\\n##### **Brand basics**\\n\\nThis is also important when speaking to an agency, but clarifying exactly what you’re after – either a new brand identity or a new brand – can be crucial in your planning, not to mention costs and timings. A ‘brand identity’ typically includes a logo and other graphical devices, along with fonts and colours. But this alone doesn’t make a brand.\\n\\nA ‘brand’ includes all of the above plus so many other elements, which help your customers form an opinion of your organisation. Things such as images, feelings, products, words, sounds, smells, events, people and places, can all make up a brand too.\\n\\n##### **Beginning the brand journey**\\n\\nWith the above definitions in mind, once you’ve clarified what you want to do with your brand, it’s time to think about where to start. Try these steps on for size:\\n\\n1. **Conduct a brand audit** – if you’ve currently got a brand, look at all the elements and see what’s working, and what isn’t. External consultants who aren’t so close to your brand can often give a fresh, unbiased perspective.\\n2. **Do your research** – look at competitors to see what their brands are like, and what opportunities might be available to you. Also, look for inspiration outside your category or industry.\\n3. **Conduct a brand workshop** – this will help you dig up useful insights, and to develop a plan for where you want your brand to go and what you want it to portray.\\n\\nAfter completing these first few steps, you should have plenty of information to brief in your internal comms department or external agency on the job ahead of them. Of course, here at NWO we specialise in branding projects, so get in touch with us today to see how we can get involved.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24868,28071,1,'Getting the most from motion','2021-07-23 06:19:19','2021-07-23 06:19:19','45b3eb1a-afbd-47df-b134-ffd77c9beadf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UzdiNWbjFp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Video can be a great way to present information in an engaging format, with very little input required from the viewer. No matter what topic you’re covering, there’s always a way to bring it to life in video.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"##### **More bang for your buck**\\n\\nThe thing is, when most people think about creating a video, they think of it being extremely expensive. While that may have been the case years ago, nowadays it can actually be a very cost-effective exercise – particularly thanks to animation.\\n\\nWhen time is of the essence, animated videos can often be created fairly quickly and give you great bang for your buck. They can really grab people’s attention too, as there’s so much you can do with them creatively – they’re only limited by your imagination!\\n\\n##### **Got some explaining to do?**\\n\\nOne type of video becoming more and more popular with organisations is the explainer video. Generally about 90 seconds in length, explainer videos are often animated and used to communicate a fairly complex topic in an easy-to-understand way.\\n\\nCheck out the explainer video on the decisioning.co site. As well as the site itself, we created the neat little video – it just shows how a well-written and executed explainer can communicate clearly and succinctly, all without a big budget.\\n\\n##### **Support and simplify**\\n\\nAnother way in which animated videos are being used is to provide guidance to customers, helping them navigate often tricky subject matter. A great example of this is the ‘Better electricity deals for small business’ suite of videos we created for the Department of Energy and Water Supply.\\n\\nThese were used on social media and really communicated the essence of the problem at hand, cutting information down into sound bites that could be easily understood by the audience. The use of fun little characters and infographics were great in getting our message across.\\n\\nTo learn more about our thoughts on video, [check out this blog article](/resources/making-the-most-of-video).\\n\\nTo chat about an upcoming video project, get in touch – we’d love to be involved in the process.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24869,28072,1,'What is marketing automation?','2021-07-23 06:19:19','2021-07-23 06:19:19','696d3b58-ef7c-4ca6-9aea-598ad8e674d5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4WoAgyFTvi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Marketing what? The word automation can sound like a coder’s dream and everyone else’s nightmare.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But the truth is that if your business has prospects and customers and communicates with them in any way, then you already have most of the pieces needed to play with marketing automation.\\n\\n**Matching pieces**\\n\\nYou see, marketing automation is actually both a business owner’s dream and a marketer’s dream. Why? Because it’s software that helps sales and marketing to come together in order to grow revenue. Most marketing automation software includes the following components:\\n\\n**CRM (customer relationship management)**\\n\\nThe software will include a built-in CRM for storing your prospects and customers’ data and/or it will integrate with other CRMs such as Salesforce, Pipedrive, Nimble or Zoho.\\n\\n**Campaigns**\\n\\nThese can include any type of lead-gen, lead-nurturing and sales-closing campaigns—not just email but as broad as social, online, trade shows, webinars, Google Adwords, blogs and so on. Basically, it’s anywhere where the call to action leads to someone filling out a form online or liking a page. Once again, marketing automation software will include some or all of these tools built-in and it will play well with other software you’re already using.\\n\\n**Analytics and reports**\\n\\nIn the same way that email marketing software such as Mailchimp and Campaign Monitor provides reports on open rates, clicks and unsubscribes, marketing automation software takes it a step further. You can run reports on all of your online and offline campaigns and track engagement with your website. Then you can combine these statistics with your sales data to measure ROI from the generation of a lead right through to the close of sale.\\n\\n**The kicker**\\n\\nAll of these things exist outside of marketing automation. What makes marketing automation so powerful is how it brings them all together. The software uses triggers and workflows to automate time-consuming sales and marketing processes such as scoring, segmenting leads based on fit and engagement, and matching content to leads’ interests and pain points.\\n\\nThe result is highly personalised marketing that uses tailored and dynamic content to nurture every lead as if it was your most important one—from first touchpoint right through to closing a sale and beyond.\\n\\nAsk us to run a workshop for your team\\nMost marketers we talk to know the need for marketing automation but don’t have time to research the best option for them.\\n\\nRight now, we’re running a limited number of free one-hour workshops to help your team to determine the right fit for your strategy, and the best options available on the market.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24870,28073,1,'Simplifying the complex: Fifteen years of marketing schools','2021-07-23 06:19:19','2021-07-23 06:19:19','e60bda19-1c35-4074-83e9-1ef0550dbd08',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WAYo0QEnCs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"After 20 years of marketing—including 15 years working with schools across Queensland and New South Wales—I am steadfast in my belief that there is no marketing challenge as complex as that faced by schools.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"In what other industry would you find thousands of individual stakeholders—students, parents, teachers, alumni and more—all with do-or-die expectations?\\n\\nOr an environment that can, quite honestly, change the trajectory of children’s lives?\\n\\nThen you have the two very distinct markets—internal and external—often with very different needs that need to be met with minimal budgets.\\n\\nThe experience of school changed little for nearly a century but, in the past 20 years, it has evolved in such leaps and bounds that today’s parents struggle to recognise it.\\n\\nPhilosophically, there are few industries I can think of that have such a strong evidence base to guide practice—here I’m thinking of teaching and learning—yet the required outcome is often diametrically opposed to it. Looking forward to the arrival of ATAR, anyone?\\n\\nIt’s little wonder that I find the business of marketing schools endlessly fascinating.\\n\\nOnly this morning I was in another principal’s office, talking through these very complexities. In our conversation, we touched on what I’ve discovered over the years are three bedrock principles every school needs as their marketing foundation. They’re my way of transforming a little of the complex into the simple.\\n\\n1. Work out what makes you unique\\nMarketing and enrolments teams live and die by their numbers. It is endlessly tempting, then, to try to go wide in your appeal so that you create the biggest possible net. In practice, though, it means no-one knows what you stand for. The better alternative is to embrace what makes you unique and then market that hard. You’ll end up attracting families that are the right fit for you and work hard as your ambassadors. Internally, there’ll be great cohesion, too, because you’ll attract and retain great educators who get what you’re about and support it in their words and actions.\\n\\n2. Don’t be afraid to like you’re unique\\nIf you’re bored one day in your office, try this game. Get ads from three schools, and then block out their hats and uniforms. Can you still tell them apart? It astounds me that we continue to use sterile, look-alike images—hey, here’s a girl in a lab coat with a test tube as proof that we promote girls in STEM!—that don’t reflect the day-to-day experience of what it is to learn at your school. Celebrate your uniqueness—and set yourself apart from your competitors—by choosing unique visual styles and photography.\\n\\n3. Now stay unique\\nOver time, teachers and leaders of schools get to know each other pretty well. Principals, in particular, know other schools like bookies know racehorses. The net result in marketing is that your great idea quickly becomes next year’s norm… and after a few years, what was edgy is simply outdated. Wise schools invest in a middle ground here. They start off strong and then review and refresh their brand every year or two. That way, subtle tweaks don’t destabilise your internal audience but you stay fresh and relevant externally.\\n\\n---\\n\\n**Want to know more?**\\n\\nSuzanne advises schools on sustainable marketing strategy that helps them get the most from their internal resources. To chat, phone 07 3334 8340 or email.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24871,28074,1,'Top 20 tips for SEO','2021-07-23 06:19:20','2021-07-23 06:19:20','a6a5c03b-0e4f-4589-8de0-e8f13a7a98c6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P9HDvjQfFI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"GOOD SEO STARTS WITH A BIT OF DIY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Sure, there are loads of experts and agencies out there that specialise in the field, and many of them do a great job.\\n\\nBut there’s actually plenty you can do yourself before you even need to look for an external supplier to help with your SEO.\\n\\nGet your SEO checklist\\n\\nTo get you started on your next SEO DIY project, we’ve put together a top 20 checklist.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":\"1\",\"fields\":{\"gridItems\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\",\"new5\",\"new6\",\"new7\",\"new8\",\"new9\",\"new10\",\"new11\",\"new12\",\"new13\",\"new14\",\"new15\",\"new16\",\"new17\",\"new18\",\"new19\",\"new20\"],\"blocks\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"1. Do your research\",\"text\":\"Identify key search terms, words and phrases, and check out competitors’ sites.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"2. Work out where you are now\",\"text\":\"Work out where you are now—As soon as possible, keep a regular record of where your site currently ranks in search results, using various words, phrases and questions.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"3. Work out where you want to be\",\"text\":\"Define your goals early on so you can measure your progress and adjust your strategy as you go along.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"4. Make your content relevant\",\"text\":\"Search engines provide the most relevant results to a searcher’s query, so write content based on what people might search for.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"5. Improve the quality of your content\",\"text\":\"Publish helpful, useful articles, videos and other types of media that people will want to engage with.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"6. Think about user experience\",\"text\":\"Make sure your site is easy to navigate, with plenty of relevant internal links to keep users on your page for longer.\"}},\"new7\":{\"type\":\"6\",\"fields\":{\"heading\":\"7. Ensure your site is responsive\",\"text\":\"s your website designed to resize for viewing on desktop, tablet and mobile devices? It should be.\"}},\"new8\":{\"type\":\"6\",\"fields\":{\"heading\":\"8. Include plenty of internal links\",\"text\":\"This helps pushes traffic around your site, building higher ‘trust signals’ for Google, and gives your audience more to read.\"}},\"new9\":{\"type\":\"6\",\"fields\":{\"heading\":\"9. Write meta descriptions\",\"text\":\"This short paragraph of text under your page’s URL in search results can really improve the chance of someone clicking on it.\"}},\"new10\":{\"type\":\"6\",\"fields\":{\"heading\":\"10. Include title tags\",\"text\":\"These few key words describing the page and your brand name tell visitors and search engines what your site is about in the most succinct way possible.\"}},\"new11\":{\"type\":\"6\",\"fields\":{\"heading\":\"11. Tag your images\",\"text\":\"Search engines cannot ‘see’ images but they can ‘read’, so it’s important to describe any pictures you upload to your site.\"}},\"new12\":{\"type\":\"6\",\"fields\":{\"heading\":\"12. Create evergreen content\",\"text\":\"More thoughtful and practical advice-based articles can create better results over the long term. Top 20 list, anyone?\"}},\"new13\":{\"type\":\"6\",\"fields\":{\"heading\":\"13. Consider your domain name\",\"text\":\"Having a ‘keyword-rich’ domain name can improve ranking but can also lead to closer scrutiny by search engines.\"}},\"new14\":{\"type\":\"6\",\"fields\":{\"heading\":\"14. Think about headlines\",\"text\":\"Make headlines as snappy, attractive and descriptive as possible, and stay away from clickbait.\"}},\"new15\":{\"type\":\"6\",\"fields\":{\"heading\":\"15. Turn on comments\",\"text\":\"This helps generate a community of engaged users and, whatever their opinion of your content, you’ll know it’s being read.\"}},\"new16\":{\"type\":\"6\",\"fields\":{\"heading\":\"16. Go social\",\"text\":\"By using social media channels as a genuine way to interact with customers, you can help generate interest in your brand and drive traffic to your site.\"}},\"new17\":{\"type\":\"6\",\"fields\":{\"heading\":\"17. Watch your on-site advertising\",\"text\":\"Intrusive ads can destroy the pleasure of viewing your content and also slow your site down (not good for SEO).\"}},\"new18\":{\"type\":\"6\",\"fields\":{\"heading\":\"18. Avoid keyword stuffing\",\"text\":\"Some search engines will actually penalise you for obviously overusing certain keywords on your pages.\"}},\"new19\":{\"type\":\"6\",\"fields\":{\"heading\":\"19. Be aware of duplicated content\",\"text\":\"If two sites publish identical content, search engines will only index one of those pages.\"}},\"new20\":{\"type\":\"6\",\"fields\":{\"heading\":\"20. Don’t hide links and text\",\"text\":\"Doing things like hiding white keyword-stuffed text on a white background or hiding a link in a full stop is likely to be punished by search engines.\"}}}}}},\"new4\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Follow these tips and you’ll be well on your way up the rankings in no time!\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24872,28075,1,'How to really consult your stakeholders','2021-07-23 06:19:20','2021-07-23 06:19:20','308b3a00-fe3a-433b-8c5e-bf9890e999ae',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BpDlpLY30k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Whether they are inside, outside, removed or closely involved—stakeholders have the insight businesses need for long-term growth and sustainability.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"If they are a stakeholder, they have a connection with you.\\n\\nAnd like any other relationship, they need to know their connection, time and opinions are valued.\\n\\nIt often takes an open mind to find what works for you and the stakeholder.\\n\\nFinding this place of mutual benefit can lead to business growth and longevity.\\n\\nWe’ve broken down our approach to nurturing stakeholder relationships for meaningful engagement.\\n\\n#### **Your stakeholder is anyone who can be impacted by your business.**\\n\\nOnce you really understand this, you’ll start to notice the cycle of impact between the stakeholder and your business. And, this is partly why we begin to engage with stakeholders—to understand how different groups are responding, reacting or behaving.\\n\\n#### **But who are they, really?**\\n\\nNow, go deeper to really understand the nuances of your stakeholder groups.\\n\\nYour engagement plan should be detailed enough to allow for different levels of accessibility, and demographic and cultural considerations. The better you nuance, the greater the feeling of respect and care you’ll engender.\\n\\n#### **What do I need to achieve here?**\\n\\nThere are varying degrees of impact across the common types of engagement—inform, consult, involve, collaborate and empower. Every impact is a win for you.\\n\\nBy inviting stakeholders to provide advice and guidance, you are showing interest and genuine regard for their opinions.\\n\\n#### **Let’s talk**\\n\\nA healthy and productive conversation is two-way. We pursue positive and productive conversations with stakeholders because we need to understand stakeholder perspectives, and we need to hear it from them.\\n\\n#### **Bye for now**\\n\\nThe conversation will close, but the relationship isn’t over. Stakeholders have given their time, effort and reflections. It’s your turn to respond with accuracy, timeliness and balance.\\n\\nThe truth is, these conversations take patience, a steadfast commitment to values, sometimes sacrifice, and always an open mind.\\n\\nAt NWO, we care about stakeholder engagement because we regularly witness the impact it has on the health of businesses and organisations.\\n\\nIs it important to you?\\n\\nTalk to us about stakeholder engagement today.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24873,28076,1,'The building blocks of branding','2021-07-23 06:19:20','2021-07-23 06:19:20','3fbfe25e-0866-45e1-9fdd-96049b4472dd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UBcW4IgaI5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Through 20 years of branding experience, we’ve come to understand stakeholder engagement is essential for a brand to have cut-through.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We’ve engaged with our clients’ stakeholders for many years and in many ways—ranging from formal, formative market research through to in-depth focus groups, workshops, community forums, brand satisfaction surveys and phone interviews.\\n\\nNo matter the method, what really counts is that we capture how people relate to your brand. That relationship leads to relevance and then the ultimate goal: resonance.\\n\\n#### **Relationship**\\n\\nEvery great brand is built on relationship.\\n\\nWhen you form healthy relationships with stakeholders, you open yourself up to a range of opinions. Generally, feedback gets more constructive as the relationship grows healthier.\\n\\nIf you’re the brand manager, it can feel a bit like tough love at first—but it does get easier.\\n\\n#### **Relevance**\\n\\nSo much more than a logo, brands are heavy with meaning for stakeholders. And so if the environment changes but your brand doesn’t, the meaning is lost.\\n\\nA lot of the stakeholder feedback we hear about brands is that they’re outdated or lack appeal. Without relevance, your stakeholders no longer feel the love.\\n\\nConstantly retune yourself to your stakeholders and you’ll keep fulfilling their needs.\\n\\n#### **Resonance**\\n\\nResonance is where understanding meets impact.\\n\\nA brand rich with resonance is the holy grail of marketing and, true to legend, few reach it.\\n\\nThat’s because resonance means your brand is a perfect fit for your stakeholders’ environment, pain points, wants and emotional connection.\\n\\nResonance engenders attention and respect, and turns want to need.\\n\\nAnd when stakeholders can’t live without your brand? Happy days.\\n\\n#### **The 3Rs start here**\\n\\nWhether you’re looking to name and brand or rename and rebrand, your brand journey starts with understanding your stakeholders.\\n\\nTalk to us about how to take your first steps.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24874,28077,1,'Seven mistakes people make building websites','2021-07-23 06:19:20','2021-07-23 06:19:20','5d1101ad-8a03-4b4b-856a-5cd3c9724d51',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-anLTeFZY0U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"The advertising you’ve done, the marketing budget you’ve spent, the countless planning meetings your team has attended—all that time and money you’ve invested has driven a potential customer to your website.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Now is the moment.\\n\\nAfter months—maybe years—of effort, your potential customer will make their decision in seconds.\\n\\nThey may love what they see and continue to be interested. Or they may leave, with their memory of you going up in smoke and your investment with it.\\n\\nThat’s why it’s so important to build an effective website.\\n\\nFraming a website to contain everything you need is challenging. Some websites become too word-heavy, while others lack structure and narrative.\\n\\nGetting your website right from the beginning can save you a lot of pain in the long run.\\n\\nHere\'s our tips to tackling website mistakes.\\n\\n**1. Unacknowledged expectations**\\n\\nWhat do you expect your website to do for you? You want this investment to count, so be informed, decide what you need and be intentional with your allocated budget. There are only two options—either start with careful planning and consultation and spend a realistic budget, or jump in with assumptions … and experience scope-creep, frustration and the need to pour more money in later. Your time and money (and sanity) are too valuable to waste on option two. So, choose wisely.\\n\\nIt’s also important to understand the purpose of your website. A website for a website’s sake helps no-one. Your business is unique so your website should be, too. Make it crystal clear—state who you are, what you do and what you promise your customers. Set yourself up for success by providing your developer with a clear website purpose, an informed plan and a predetermined budget.\\n\\n**2. A guess is no good**\\n\\nAnalytics, metrics or key performance indicators (KPIs)—they’re all clever ways to study the website user journey. What do you need your website to achieve? This will depend on what kind of product or service you offer and the kind of experience you want to create for the user. Lay out your objectives and match them with KPIs.\\n\\nThere are plenty of ways to get insight into your website. Consider bounce rates, session duration or pages per session metrics. Or you could sharpen your content strategy by watching goal conversion rates of passive to active website users. Understanding your metrics and the goals you want to achieve will also help you to understand how your website interacts with its digital ecosystem.\\n\\n**3. It’s not for you**\\n\\nIt might be about you, but the website isn’t for you. Optimising your website starts with learning what your users are responding well to. How are they getting to your website? What kind of content are they reading? When do they read it? How long are they staying?\\n\\nBy understanding your metrics you can shape a truly effective website experience for your customers. It’s all in the detail—from content creation to search engine optimisation (we have some helpful tips [here](http://newwordorder.com.au/top-20-tips-seo/)).\\n\\n**4. Information overload**\\n\\nYour website is where your potential customers will go to check your credibility. Credibility is about trust. One way to build trust is to position yourself and your organisation as experts. However, credibility isn’t just about what you know—it’s about who you are. Include stories and testimonials about you and your organisation to avoid information overload. Then, potential customers will leave your website satisfied that you can be trusted ... and they\'re one step closer to doing business with you.\\n\\n**5. Losing the user**\\n\\nMany people complain about feeling lost on websites. The customer journey should be clear. If the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. Use tabs and sub-pages for different categories, and make it logical. For best results, spend time studying user movements and running trials and tests. Over time your predictions will become more accurate as you get to know your audience.\\n\\n**6. Wasted words**\\n\\nCapture your customers quickly. As we’ve previously discussed in our Writing for (readable) web article, there are some hallmarks we use when writing web copy for our clients. Here are a few of them:\\n\\n- short, effective sentences (say the same information with less)\\n- sub-headings and headings containing keywords\\n- everyday words the average reader can easily understand (plain English)\\n- direct language\\n- consistent, logical structuring of information.\\n\\n**7. Don’t be unfriendly**\\n\\nHow does your website display on mobile devices and tablets? Due to the growth in user visits from non-desktop devices, it’s now safe to say that an unresponsive website—regardless of your industry and demographic—will cost you customers and revenue. When your website isn’t responsive, your customers won’t look for the closest desktop computer ... they’ll look for another website. Instead, make your website as friendly as possible to give your customers the same quality of experience online that they experience offline.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24875,28078,1,'Pretty or powerful? And can you have it all?','2021-07-23 06:19:20','2021-07-23 06:19:20','2a579841-1c7f-400a-88fb-09e723f8a625',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UxDAMYmx0G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Being a commercial creative means someone is hoping, expecting and paying for a result.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But just because something is creative in its execution doesn’t mean it’s going to be effective in achieving its goal.\\n\\nHere are five pitfalls to avoid when procuring creative services:\\n\\n* Hiring a single creative, like a designer, to be a whole creative team. Your supplier will end up working in one strength and many weaknesses.\\n* Procuring from a supplier who can use design software but isn’t a designer. The work will miss the mark despite looking okay.\\n* Working with a graphic designer who isn’t skilled in the type of design you need (like brand design). You’ll get a pretty logo lacking in brand story and meaning.\\n* Jumping straight into design without a strategy. You’ll receive design work that’s lovely, even beautiful… but not strategic.\\n* Failing to define what success looks like. Your supplier’s work will lack purpose. Instead, make sure you have a clear goal that measures the biggest outcome of all: return on investment.\\n\\nSo yes, creative work can be both pretty and powerful. And you can have it all… if you invest in a team of strategically focused creatives.\\n\\nCreative agencies cost more but are teams for a reason. We\'re much more powerful together than on our own.\\n\\nJust like a hand of aces vs a single 3.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24876,28079,1,'Why you need a six-month comms strategy for your website','2021-07-23 06:19:21','2021-07-23 06:19:21','cdbb181b-7e3f-47ed-8591-c99a4b875a9d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AgEbVkr4de\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"YOU KNOW THE FEELING: AN AD PROMISE DRAWS YOU IN, YOU CLICK THROUGH TO THE WEBSITE AND YOU’RE IMPRESSED BECAUSE IT LOOKS SUPER SLICK.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Then you actually read it. And now you’re disappointed because it doesn’t actually say anything other than the surface detail of a business.\\n\\n#### These websites are so common they’ve earned the term ‘brochure’ website. They look great, but that’s it.\\n\\nWe see it all the time and think it’s such a shame. Why? Because a website can be so. much. more.\\n\\nHow can your website escape the dreaded brochure effect? In short, don’t set and forget.\\n\\nGood websites move, breathe and live—just like your business does.\\n\\nEveryone knows it’s good practice to regularly update your website messaging and functionality. But you need to actually get around to doing it and—more importantly—have a reason for making a change.\\n\\n#### So, what’s your strategy?\\n\\nA website communication and engagement strategy has so many benefits. But the biggest one by far is SEO.\\n\\nBy biggest we don’t mean the most confusing or time-consuming. It simply boils down to content. Fresh content tells Google: This is who I am! This is what I do! See me! Hear me!\\n\\nGoogle’s algorithms are super clever because they serve up the sort of content people want. But it means Google can only give people the content they want if it knows about your business and what you’re offering.\\n\\nOf course, there are some technical aspects to consider. But your best SEO strategy is a long-term communications plan.\\n\\nDo you know what the next six months for your website content looks like? What can you offer your customers other than opening hours and where you’re located?\\n\\nBy developing a digital communications strategy, your website gets updated regularly, which helps Google share your message with the right people at the right time.\\n\\nPotential customers will find you, engage with you and trust you enough to get in touch.\\n\\nYou have so many options for interesting content. It could be a thought-leadership piece, event, media release, whitepaper, testimonial—the list can go on.\\n\\nWe have a huge amount of communications tools and angles we can develop to bolster your web presence.\\n\\nGoogle also loves a fast, responsive website. Optimising your website by using the latest version of your content management system will ensure your site is running smoothly and as fast as it can.\\n\\nLikewise, this will make your site more secure and help prevent security breaches (particularly important if you use WordPress).\\n\\nWe also offer long-term website maintenance plans. These include detailed server monitoring and ensuring your CMS and plugins are up-to-date.\\n\\nFor more critical sites, we offer zero downtime code-update deployments.\\n\\nTalk to us about a long-term strategy for your website so it can be more than just another ‘brochure site’.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24877,28080,1,'Break away from the same-same with custom illustration','2021-07-23 06:19:21','2021-07-23 06:19:21','6282e2a0-8c22-413f-a43f-804931d2364a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tiYExhhMPf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"There’s nothing more special than something made just for you.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"You hold it loudly and proudly for all to see—and they notice because there’s nothing else in the world quite like it. And this makes you treasure it that little bit more.\\n\\nThe dream of an illustrator is to have time, budget and ability to craft a bespoke masterpiece for every job that comes across the desk.\\n\\nThat dream doesn’t turn to reality very often. But that doesn’t mean your brand has to revert to using the same old stock illustrations everyone else uses either.\\n\\nThere are so many ways to get over those hurdles when a project doesn’t have time or budget to allow for a custom piece.\\n\\nA lot of the time, stock illustration can be tweaked to give it the edge it needs to stand out from the crowd.\\n\\nChange up the colours, mix up the style and jazz up the faces.\\n\\nSometimes stock forms the base for us to build something fresh. And other times there might already be the perfect stock illustration that tells the right story without much tweaking at all.\\n\\nWhatever the constraints—budget, time, brief—there’s always a way break free. It just takes some thinking outside of the box. If you’re drowning in a sea of same-same, come chat to us and we’ll get you out of there in no time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24879,28082,1,'Break away from the same-same with custom illustration','2021-07-23 06:26:23','2021-07-23 06:26:23','6958a7d3-bffc-4731-98b1-4ecff3483a01',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tiYExhhMPf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"There’s nothing more special than something made just for you.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"You hold it loudly and proudly for all to see—and they notice because there’s nothing else in the world quite like it. And this makes you treasure it that little bit more.\\n\\nThe dream of an illustrator is to have time, budget and ability to craft a bespoke masterpiece for every job that comes across the desk.\\n\\nThat dream doesn’t turn to reality very often. But that doesn’t mean your brand has to revert to using the same old stock illustrations everyone else uses either.\\n\\nThere are so many ways to get over those hurdles when a project doesn’t have time or budget to allow for a custom piece.\\n\\nA lot of the time, stock illustration can be tweaked to give it the edge it needs to stand out from the crowd.\\n\\nChange up the colours, mix up the style and jazz up the faces.\\n\\nSometimes stock forms the base for us to build something fresh. And other times there might already be the perfect stock illustration that tells the right story without much tweaking at all.\\n\\nWhatever the constraints—budget, time, brief—there’s always a way break free. It just takes some thinking outside of the box. \",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-amC4hnZM56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"If you’re drowning in a sea of same-same, come chat to us and [we’ll get you out of there in no time](/contact).\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24881,28084,1,'Break away from the same-same with custom illustration','2021-07-23 06:27:18','2021-07-23 06:27:18','b2bb88f7-1635-4c06-b7b2-02171c2305f1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tiYExhhMPf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"There’s nothing more special than something made just for you.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"You hold it loudly and proudly for all to see—and they notice because there’s nothing else in the world quite like it. And this makes you treasure it that little bit more.\\n\\nThe dream of an illustrator is to have time, budget and ability to craft a bespoke masterpiece for every job that comes across the desk.\\n\\nThat dream doesn’t turn to reality very often. But that doesn’t mean your brand has to revert to using the same old stock illustrations everyone else uses either.\\n\\nThere are so many ways to get over those hurdles when a project doesn’t have time or budget to allow for a custom piece.\\n\\nA lot of the time, stock illustration can be tweaked to give it the edge it needs to stand out from the crowd.\\n\\nChange up the colours, mix up the style and jazz up the faces.\\n\\nSometimes stock forms the base for us to build something fresh. And other times there might already be the perfect stock illustration that tells the right story without much tweaking at all.\\n\\nWhatever the constraints—budget, time, brief—there’s always a way break free. It just takes some thinking outside of the box.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-amC4hnZM56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"If you’re drowning in a sea of same-same, come chat to us and [we’ll get you out of there in no time](/contact).\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24882,28085,1,'Break away from the same-same with custom illustration','2021-07-23 06:28:16','2021-07-23 06:28:16','d84e1915-33de-4320-9fda-6b13c3e7e1be',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tiYExhhMPf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"There’s nothing more special than something made just for you.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"You hold it loudly and proudly for all to see—and they notice because there’s nothing else in the world quite like it. And this makes you treasure it that little bit more.\\n\\nThe dream of an illustrator is to have time, budget and ability to craft a bespoke masterpiece for every job that comes across the desk.\\n\\nThat dream doesn’t turn to reality very often. But that doesn’t mean your brand has to revert to using the same old stock illustrations everyone else uses either.\\n\\nThere are so many ways to get over those hurdles when a project doesn’t have time or budget to allow for a custom piece.\\n\\nA lot of the time, stock illustration can be tweaked to give it the edge it needs to stand out from the crowd.\\n\\nChange up the colours, mix up the style and jazz up the faces.\\n\\nSometimes stock forms the base for us to build something fresh. And other times there might already be the perfect stock illustration that tells the right story without much tweaking at all.\\n\\nWhatever the constraints—budget, time, brief—there’s always a way break free. It just takes some thinking outside of the box.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-amC4hnZM56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"If you’re drowning in a sea of same-same, come chat to us and [we’ll get you out of there in no time](/contact).\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24884,28087,1,'Pretty or powerful? And can you have it all?','2021-07-23 06:33:59','2021-07-23 06:33:59','0085caa7-e9c9-4fc9-8976-109960f3163e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UxDAMYmx0G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Being a commercial creative means someone is hoping, expecting and paying for a result.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But just because something is creative in its execution doesn’t mean it’s going to be effective in achieving its goal.\\n\\nHere are five pitfalls to avoid when procuring creative services:\\n\\n* Hiring a single creative, like a designer, to be a whole creative team. Your supplier will end up working in one strength and many weaknesses.\\n* Procuring from a supplier who can use design software but isn’t a designer. The work will miss the mark despite looking okay.\\n* Working with a graphic designer who isn’t skilled in the type of design you need (like brand design). You’ll get a pretty logo lacking in brand story and meaning.\\n* Jumping straight into design without a strategy. You’ll receive design work that’s lovely, even beautiful… but not strategic.\\n* Failing to define what success looks like. Your supplier’s work will lack purpose. Instead, make sure you have a clear goal that measures the biggest outcome of all: return on investment.\\n\\nSo yes, creative work can be both pretty and powerful. And you can have it all… if you invest in a team of strategically focused creatives.\\n\\nCreative agencies cost more but are teams for a reason. **We\'re much more powerful together than on our own.**\\n\\nJust like a hand of aces vs a single 3.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24886,28089,1,'How to really consult your stakeholders','2021-07-23 06:47:17','2021-07-23 06:47:17','e75a1ac9-c433-4e29-af7f-8422d12a6580',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pb6yRuUQJr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":\"\",\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BpDlpLY30k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Whether they are inside, outside, removed or closely involved—stakeholders have the insight businesses need for long-term growth and sustainability.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"If they are a stakeholder, they have a connection with you.\\n\\nAnd like any other relationship, they need to know their connection, time and opinions are valued.\\n\\nIt often takes an open mind to find what works for you and the stakeholder.\\n\\nFinding this place of mutual benefit can lead to business growth and longevity.\\n\\nWe’ve broken down our approach to nurturing stakeholder relationships for meaningful engagement.\\n\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-023wqZnDwH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Your stakeholder is anyone who can be impacted by your business.\",\"plainText\":\"Once you really understand this, you’ll start to notice the cycle of impact between the stakeholder and your business. And, this is partly why we begin to engage with stakeholders—to understand how different groups are responding, reacting or behaving.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZC7YPx4oyi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"But who are they, really?\",\"plainText\":\"Now, go deeper to really understand the nuances of your stakeholder groups.\\n\\nYour engagement plan should be detailed enough to allow for different levels of accessibility, and demographic and cultural considerations. The better you nuance, the greater the feeling of respect and care you’ll engender.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4fsgssb3iu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"What do I need to achieve here?\",\"plainText\":\"There are varying degrees of impact across the common types of engagement—inform, consult, involve, collaborate and empower. Every impact is a win for you.\\n\\nBy inviting stakeholders to provide advice and guidance, you are showing interest and genuine regard for their opinions.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-zK1GdW2Vy7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Let’s talk\",\"plainText\":\"A healthy and productive conversation is two-way. We pursue positive and productive conversations with stakeholders because we need to understand stakeholder perspectives, and we need to hear it from them.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wWO0nagqvx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bye for now\",\"plainText\":\"The conversation will close, but the relationship isn’t over. Stakeholders have given their time, effort and reflections. It’s your turn to respond with accuracy, timeliness and balance.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8YdtZLjoMO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"The truth is, these conversations take patience, a steadfast commitment to values, sometimes sacrifice, and always an open mind.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"At NWO, we care about stakeholder engagement because we regularly witness the impact it has on the health of businesses and organisations.\\n\\nIs it important to you?\\n\\nTalk to us about stakeholder engagement today.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(24888,28091,1,'Top 20 tips for SEO','2021-07-23 06:49:43','2021-07-23 06:49:43','d201cc72-9aff-4e1a-ba83-e066293a5fc6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P9HDvjQfFI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"GOOD SEO STARTS WITH A BIT OF DIY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Sure, there are loads of experts and agencies out there that specialise in the field, and many of them do a great job.\\n\\nBut there’s actually plenty you can do yourself before you even need to look for an external supplier to help with your SEO.\\n\\nTo get you started on your next SEO DIY project, we’ve put together a top 20 checklist.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":\"1\",\"fields\":{\"gridItems\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\",\"new5\",\"new6\",\"new7\",\"new8\",\"new9\",\"new10\",\"new11\",\"new12\",\"new13\",\"new14\",\"new15\",\"new16\",\"new17\",\"new18\",\"new19\",\"new20\"],\"blocks\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"1. Do your research\",\"text\":\"Identify key search terms, words and phrases, and check out competitors’ sites.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"2. Work out where you are now\",\"text\":\"Work out where you are now—As soon as possible, keep a regular record of where your site currently ranks in search results, using various words, phrases and questions.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"3. Work out where you want to be\",\"text\":\"Define your goals early on so you can measure your progress and adjust your strategy as you go along.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"4. Make your content relevant\",\"text\":\"Search engines provide the most relevant results to a searcher’s query, so write content based on what people might search for.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"5. Improve the quality of your content\",\"text\":\"Publish helpful, useful articles, videos and other types of media that people will want to engage with.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"6. Think about user experience\",\"text\":\"Make sure your site is easy to navigate, with plenty of relevant internal links to keep users on your page for longer.\"}},\"new7\":{\"type\":\"6\",\"fields\":{\"heading\":\"7. Ensure your site is responsive\",\"text\":\"s your website designed to resize for viewing on desktop, tablet and mobile devices? It should be.\"}},\"new8\":{\"type\":\"6\",\"fields\":{\"heading\":\"8. Include plenty of internal links\",\"text\":\"This helps pushes traffic around your site, building higher ‘trust signals’ for Google, and gives your audience more to read.\"}},\"new9\":{\"type\":\"6\",\"fields\":{\"heading\":\"9. Write meta descriptions\",\"text\":\"This short paragraph of text under your page’s URL in search results can really improve the chance of someone clicking on it.\"}},\"new10\":{\"type\":\"6\",\"fields\":{\"heading\":\"10. Include title tags\",\"text\":\"These few key words describing the page and your brand name tell visitors and search engines what your site is about in the most succinct way possible.\"}},\"new11\":{\"type\":\"6\",\"fields\":{\"heading\":\"11. Tag your images\",\"text\":\"Search engines cannot ‘see’ images but they can ‘read’, so it’s important to describe any pictures you upload to your site.\"}},\"new12\":{\"type\":\"6\",\"fields\":{\"heading\":\"12. Create evergreen content\",\"text\":\"More thoughtful and practical advice-based articles can create better results over the long term. Top 20 list, anyone?\"}},\"new13\":{\"type\":\"6\",\"fields\":{\"heading\":\"13. Consider your domain name\",\"text\":\"Having a ‘keyword-rich’ domain name can improve ranking but can also lead to closer scrutiny by search engines.\"}},\"new14\":{\"type\":\"6\",\"fields\":{\"heading\":\"14. Think about headlines\",\"text\":\"Make headlines as snappy, attractive and descriptive as possible, and stay away from clickbait.\"}},\"new15\":{\"type\":\"6\",\"fields\":{\"heading\":\"15. Turn on comments\",\"text\":\"This helps generate a community of engaged users and, whatever their opinion of your content, you’ll know it’s being read.\"}},\"new16\":{\"type\":\"6\",\"fields\":{\"heading\":\"16. Go social\",\"text\":\"By using social media channels as a genuine way to interact with customers, you can help generate interest in your brand and drive traffic to your site.\"}},\"new17\":{\"type\":\"6\",\"fields\":{\"heading\":\"17. Watch your on-site advertising\",\"text\":\"Intrusive ads can destroy the pleasure of viewing your content and also slow your site down (not good for SEO).\"}},\"new18\":{\"type\":\"6\",\"fields\":{\"heading\":\"18. Avoid keyword stuffing\",\"text\":\"Some search engines will actually penalise you for obviously overusing certain keywords on your pages.\"}},\"new19\":{\"type\":\"6\",\"fields\":{\"heading\":\"19. Be aware of duplicated content\",\"text\":\"If two sites publish identical content, search engines will only index one of those pages.\"}},\"new20\":{\"type\":\"6\",\"fields\":{\"heading\":\"20. 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the complex: Fifteen years of marketing schools','2021-07-23 07:26:56','2021-07-23 07:26:56','9d5cb43f-0a00-48bb-9d48-568c84fcfa3a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WAYo0QEnCs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"After 20 years of marketing—including 15 years working with schools across Queensland and New South Wales—I am steadfast in my belief that there is no marketing challenge as complex as that faced by schools.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"In what other industry would you find thousands of individual stakeholders—students, parents, teachers, alumni and more—all with do-or-die expectations?\\n\\nOr an environment that can, quite honestly, change the trajectory of children’s lives?\\n\\nThen you have the two very distinct markets—internal and external—often with very different needs that need to be met with minimal budgets.\\n\\nThe experience of school changed little for nearly a century but, in the past 20 years, it has evolved in such leaps and bounds that today’s parents struggle to recognise it.\\n\\nPhilosophically, there are few industries I can think of that have such a strong evidence base to guide practice—here I’m thinking of teaching and learning—yet the required outcome is often diametrically opposed to it. Looking forward to the arrival of ATAR, anyone?\\n\\nIt’s little wonder that I find the business of marketing schools endlessly fascinating.\\n\\nOnly this morning I was in another principal’s office, talking through these very complexities. In our conversation, we touched on what I’ve discovered over the years are three bedrock principles every school needs as their marketing foundation. They’re my way of transforming a little of the complex into the simple.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Esbo1iQq5g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. Work out what makes you unique\",\"plainText\":\"Marketing and enrolments teams live and die by their numbers. \\n\\nIt is endlessly tempting, then, to try to go wide in your appeal so that you create the biggest possible net. \\n\\nIn practice, though, it means no-one knows what you stand for. \\n\\nThe better alternative is to embrace what makes you unique and then market that hard. You’ll end up attracting families that are the right fit for you and work hard as your ambassadors. \\n\\nInternally, there’ll be great cohesion, too, because you’ll attract and retain great educators who get what you’re about and support it in their words and actions.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v1FFRTuEFs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"2. Don’t be afraid to like you’re unique\",\"plainText\":\"If you’re bored one day in your office, try this game. \\n\\nGet ads from three schools, and then block out their hats and uniforms. Can you still tell them apart? \\n\\nIt astounds me that we continue to use sterile, look-alike images—hey, here’s a girl in a lab coat with a test tube as proof that we promote girls in STEM!—that don’t reflect the day-to-day experience of what it is to learn at your school. \\n\\nCelebrate your uniqueness—and set yourself apart from your competitors—by choosing unique visual styles and photography.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cMg5IvARdG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"3. Now stay unique\",\"plainText\":\"Over time, teachers and leaders of schools get to know each other pretty well. \\n\\nPrincipals, in particular, know other schools like bookies know racehorses. The net result in marketing is that your great idea quickly becomes next year’s norm… and after a few years, what was edgy is simply outdated. \\n\\nWise schools invest in a middle ground here. \\n\\nThey start off strong and then review and refresh their brand every year or two. \\n\\nThat way, subtle tweaks don’t destabilise your internal audience but you stay fresh and relevant externally.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3XrIiJiL9w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Want to know more?\",\"plainText\":\"Suzanne advises schools on sustainable marketing strategy that helps them get the most from their internal resources. To chat, phone 07 3334 8340 or email suzanne@newwordorder.com.au.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(27207,30410,1,'Ryan Murray - Brand Audit Submission - 26 Jul, 2021','2021-07-26 03:59:06','2021-07-26 03:59:06','79ade245-e036-4f61-9497-61956cc58f9e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Test','another test','I have great values','about our culture','This is about my people',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(27208,30411,1,'Hear the equality stories from NWO women','2021-07-30 01:23:04','2022-06-22 23:52:09','77fb47fa-8eb8-4db0-91ef-6e9d7211b53f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Wernf3qqvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"International Women\'s Day 2021\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We can all choose to challenge and call out inequality. We can all choose to seek out and celebrate women\'s achievements. Collectively, we can all help create an inclusive world. \\n\\nFrom challenge comes change, so let\'s all choose to challenge.\\n\\nThe 2021 theme for International Women\'s Day is #choosetochallenge. We asked the women of NWO what this means for them.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dQqtfQZh3I\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17131\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZSm70uSTq5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Jo Penney: We don\'t need titles\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"As a female with short hair, I am often referred to as ‘sir’.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"This occurs mostly by flight attendants who take a quick glance and assume, rather than just offering a friendly ‘good morning’ or ‘good evening’ and avoiding their own embarrassment when they realise their mistake.\\n\\nOnce, the same flight attendant who greeted me to the plane was so embarrassed she could barely offer me tea or coffee later in the flight.\\n\\nIt’s silly and avoidable, and I find it quite funny and entertaining to see which way it will go.\\n\\nFor others, though, it can be an awful embarrassment that can easily be avoided by removing titles.\\n\\nSo, this International Women’s Day, I’m choosing to challenge all of us to end their use.\\n\\nI’m a proud female but I don’t feel the need to be referred to as madame, ma’am, mademoiselle, etc. It’s old-fashioned and classist.\\n\\nAnd as a proud LGBTI woman, I am extra aware that titles can isolate and sideline—not encourage and respect—people for whom gender and identity has been hard-won.\\n\\nLet’s talk our walk. Let’s end titles for good.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oVs7jOKhCm\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17127\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-823iS7DNes\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Kat Scott: The courage to listen\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I’ve always thought the conversation around challenges women face was about finding your voice and speaking up; that strong, independent women needed to find the confidence to make their voices heard.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The older I get and the more the modern world allows us to see through the structures of society, economics and politics, I realise the conversation is really about finding the confidence to listen to those voices.\\n\\nYou see it every day in business, TV, music, media and social situations that when there is a woman who stands up and says how she feels, she is perceived as “too much”.\\n\\nI am guilty at times of not hearing other female voices and, worse than anything, sometimes of not even hearing my own voice.\\n\\nDespite thinking of myself as a very headstrong, intelligent and confident person, I tell myself to “tone it down” because I’m being “too much”.\\n\\nI want to see people rising to the challenge of actively listening to those female voices and perspectives, not because they are female but because they are equal.\\n\\nEvery person should be offered the same platform, the same ears and the same opportunities—if we choose to take them.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YdYo9ey7f6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17124\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jXUudS4IzN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Rebecca Holman: Let\'s keep choosing to challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Here’s to the great women who kicked it all off.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"They challenged previously held societal norms, at great personal and physical cost, to give us the right to vote, the right to marry who we like, the right to choose our own careers, to be independent and to move closer to gender equality.\\n\\nThe spirit of these pioneers lives on, and the hard and uncomfortable work continues in many forms with each of us.\\n\\nAll of us can keep choosing to challenge each other—woman to man, woman to woman, man to man—in our everyday lives.\\n\\nHere’s to the mums, dads and those very special teachers who nurture our kids, lead by example and challenge the next generation to grow into people who treat each other with respect, patience and compassion.\\n\\nLet’s keep championing and supporting each other to achieve true gender equality.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RUzEpjpFMZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17119\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7wTrhTk0Ps\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Kimi Schieren: Deeper than the dollar amount\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Revealing you have a side hustle always brings up questions about success.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"“What kind of a profit are you making?”\\n\\n“Is it worth it?”\\n\\nEspecially if you, like myself, also work a full-time job and the side hustle itself is almost equally as full-time—the questions surrounding the value of your extracurricular will frequently plague you.\\n\\nHolding the worth of something solely on whether or not it’s profitable can be a slippery slope of creating unattainable goals and unrealistic expectations on yourself and your business.\\n\\nWhat I get out of my side hustle both professionally and personally far surpasses any financial goals.\\n\\nIt’s an outlet for my creativity and a way to express myself. Plus, it helps me to be more creative in my day job.\\n\\nThe two jobs feed into each other and without either or both I would struggle to feel like myself.\\n\\nSuccess from my side hustle is measured in the praise of happy customers, the smiles and comments I get from people who pass my stuff in the streets, and the self-satisfaction I get from creating something from an idea in my head to something you can physically wear or hold.\\n\\nSure, getting paid is also great and I dream of the day when it can become my full-time job. But, for now, my success is much deeper than a dollar amount.\\n\\nThis International Women’s Day, I’m choosing to challenge the notion that wealth equals success.\\n\\nLet’s choose to open our mind to what success looks like and celebrate the amazing things we’re doing.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TAZHDkM6ny\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17115\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EVYfpAlzzL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Kate Wood: Because they challenged, I get to choose\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I’m in the grey area between Gen Y and Z, so I’m a product of the many Gen X women who raised me, inspired me and challenged me.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Gen X women were born in the 70s and 80s when the ideals of having it all—stable marriage, perfect family, lucrative work—came disguised as female empowerment. What crippling expectations.\\n\\nThese women defied mathematics. There are only 24 hours in a day and having it all takes at least 36.\\n\\nThey challenged the gender norms of the time and proved that, in fact, you can have it all.\\n\\nBecause of that, I don’t have to be the perfect mum with the perfect kids. I don’t have to be married to the dreamiest spouse. I don’t have to cook like Nigella or clean like Marie Kondo. I don’t have to climb the corporate ladder and smash through glass ceilings.\\n\\nI certainly don’t need to do all of that at the same time.\\n\\nAnd because I’m lucky enough to work for an incredible Gen X woman, I don’t have to work twice as hard to earn the same as my male colleague.\\n\\nInstead, I get to choose my values and the kind of woman I want to be.\\n\\nTo all you Gen X women who bravely went before: thank you. Because you worked so hard to challenge, I get to choose.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PCfYuBrUwo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17114\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aX0BZHIT5e\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Suzanne Oxford: Let\'s not mistake peace-keeping for peace-making\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"As a person of faith, I’ve always been challenged by a verse that says, “as far as it depends on you, live at peace”. I consider this my mandate.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But don’t mistake peace-keeping for peace-making.\\n\\nPeace-keeping keeps factions apart with no expectation of resolution. It’s maximum effort expended in a passive, zero sum game. It reinforces apathy, privilege and anger.\\n\\nMe? I’m a peace-maker. The very act of making peace—and making peace, and making peace—is dynamic and potent, shining a light where inequality and injustice rob people of true peace.\\n\\nPeace-making drives me to lean in and bear witness to people’s stories with compassion and empathy.\\n\\nIt compels me to respond with strategies and actions that can create lasting change.\\n\\nIt urges me to have uncomfortable conversations to elicit greater understanding.\\n\\nIt impels me own my blind spots so I can grow in gentleness—and, in turn, create even greater peace.\\n\\nThere’s nothing passive about being a peace-maker, and peace-making never ends.\\n\\nIn fact, as I consider the broken world my children are now entering as young adults, my peace-making is only increasing in volume—as is my understanding that peace is a human right and that, as far as it depends on me, I must give it voice and life.\\n\\nAnd so I do.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OM2HjsMtPT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17108\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Knak12weJl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Bree Leitch: Our voice carries weight, even when it wavers\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I grew up posting everything on social media, compiling a collage of my perfect life.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Every photo is meticulously chosen out of hundreds taken, every smile critiqued, and every caption drafted and redrafted. Anything less than perfection simply won’t do—I have an audience to please, you see.\\n\\nWomen have fought since the beginning of time to have our voices heard and taken seriously. And now we have an audience, they’re out for blood. It’s the little things—misusing terminology, Facetune gone wrong, dating too many people or not enough—the list goes on. Our audience will fault us for anything in order to discredit us.\\n\\nThe worst part? Often, that audience is me. Sometimes it’s you. It’s all of us women at one point or another, not because we mean to, but because we are trained to. We are taught we must tear other women down in order to lift ourselves up.\\n\\nWhen we let ourselves believe that our own success—or self-security, or popularity, or whatever validation we seek—is dependent on the destruction of other women, we all suffer.\\n\\nWe don’t have to be perfect to be valid. Our voice carries weight, even when it wavers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Hear the equality stories from NWO women','We can all choose to challenge and call out inequality. We can all choose to seek out and celebrate women\'s achievements. Collectively, we can all help create an inclusive world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(27210,30413,1,'Pretty or powerful? And can you have it all?','2021-07-30 01:25:54','2021-07-30 01:25:54','0add2c39-8e97-4df6-afbf-3edd52e4d52f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UxDAMYmx0G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Being a commercial creative means someone is hoping, expecting and paying for a result.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But just because something is creative in its execution doesn’t mean it’s going to be effective in achieving its goal.\\n\\nHere are five pitfalls to avoid when procuring creative services:\\n\\n* Hiring a single creative, like a designer, to be a whole creative team. Your supplier will end up working in one strength and many weaknesses.\\n* Procuring from a supplier who can use design software but isn’t a designer. The work will miss the mark despite looking okay.\\n* Working with a graphic designer who isn’t skilled in the type of design you need (like brand design). You’ll get a pretty logo lacking in brand story and meaning.\\n* Jumping straight into design without a strategy. You’ll receive design work that’s lovely, even beautiful… but not strategic.\\n* Failing to define what success looks like. Your supplier’s work will lack purpose. Instead, make sure you have a clear goal that measures the biggest outcome of all: return on investment.\\n\\nSo yes, creative work can be both pretty and powerful. And you can have it all… if you invest in a team of strategically focused creatives.\\n\\nCreative agencies cost more but are teams for a reason. **We\'re much more powerful together than on our own.**\\n\\nJust like a hand of aces verses a single 3.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(27212,30415,1,'The building blocks of branding','2021-07-30 01:29:29','2021-07-30 01:29:29','a43a29f3-1359-404c-b0b1-8d6ceff9f4b4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UBcW4IgaI5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Through 20 years of branding experience, we’ve come to understand stakeholder engagement is essential for a brand to have cut-through.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We’ve engaged with our clients’ stakeholders for many years and in many ways—ranging from formal, formative market research through to in-depth focus groups, workshops, community forums, brand satisfaction surveys and phone interviews.\\n\\nNo matter the method, what really counts is that we capture how people relate to your brand. That relationship leads to relevance and then the ultimate goal: resonance.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qaQGFaRj3d\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Relationship\",\"plainText\":\"Every great brand is built on relationship.\\n\\nWhen you form healthy relationships with stakeholders, you open yourself up to a range of opinions. Generally, feedback gets more constructive as the relationship grows healthier.\\n\\nIf you’re the brand manager, it can feel a bit like tough love at first—but it does get easier.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IDzmWzpUSE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Relevance\",\"plainText\":\"So much more than a logo, brands are heavy with meaning for stakeholders. And so if the environment changes but your brand doesn’t, the meaning is lost.\\n\\nA lot of the stakeholder feedback we hear about brands is that they’re outdated or lack appeal. Without relevance, your stakeholders no longer feel the love.\\n\\nConstantly retune yourself to your stakeholders and you’ll keep fulfilling their needs.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8Wdlr8QGTN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Resonance\",\"plainText\":\"Resonance is where understanding meets impact.\\n\\nA brand rich with resonance is the holy grail of marketing and, true to legend, few reach it.\\n\\nThat’s because resonance means your brand is a perfect fit for your stakeholders’ environment, pain points, wants and emotional connection.\\n\\nResonance engenders attention and respect, and turns want to need.\\n\\nAnd when stakeholders can’t live without your brand? Happy days.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EdELli6glE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"The three Rs start here\",\"plainText\":\"Whether you’re looking to name and brand or rename and rebrand, your brand journey starts with understanding your stakeholders.\\n\\nTalk to us about how to take your first steps.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(27214,30417,1,'Why you need a six-month comms strategy for your website','2021-07-30 01:43:13','2021-07-30 01:43:13','2caa3d5f-de8f-43b5-9836-675338c70ed3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AgEbVkr4de\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"YOU KNOW THE FEELING: AN AD PROMISE DRAWS YOU IN, YOU CLICK THROUGH TO THE WEBSITE AND YOU’RE IMPRESSED BECAUSE IT LOOKS SUPER SLICK.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Then you actually read it. And now you’re disappointed because it doesn’t actually say anything other than the surface detail of a business.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QesBwreMAq\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"These websites are so common they’ve earned the term ‘brochure’ website. They look great, but that’s it.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-b9aMnjAcJ0\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We see it all the time and think it’s such a shame. Why? Because a website can be so. much. more.\\n\\nHow can your website escape the dreaded brochure effect? In short, don’t set and forget.\\n\\nGood websites move, breathe and live—just like your business does.\\n\\nEveryone knows it’s good practice to regularly update your website messaging and functionality. But you need to actually get around to doing it and—more importantly—have a reason for making a change.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"},\"collapsed\":\"1\"}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3YeCOos4iz\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"So, what’s your strategy?\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-V4Ur8T6jd4\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"A website communication and engagement strategy has so many benefits. But the biggest one by far is SEO.\\n\\nBy biggest we don’t mean the most confusing or time-consuming. It simply boils down to content. Fresh content tells Google: This is who I am! This is what I do! See me! Hear me!\\n\\nGoogle’s algorithms are super clever because they serve up the sort of content people want. But it means Google can only give people the content they want if it knows about your business and what you’re offering.\\n\\nOf course, there are some technical aspects to consider. But your best SEO strategy is a long-term communications plan.\\n\\nDo you know what the next six months for your website content looks like? What can you offer your customers other than opening hours and where you’re located?\\n\\nBy developing a digital communications strategy, your website gets updated regularly, which helps Google share your message with the right people at the right time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5XBczMM2nF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Potential customers will find you, engage with you and trust you enough to get in touch.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W1NCV9CxoK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"You have so many options for interesting content. It could be a thought-leadership piece, event, media release, whitepaper, testimonial—the list can go on.\\n\\nWe have a huge amount of communications tools and angles we can develop to bolster your web presence.\\n\\nGoogle also loves a fast, responsive website. Optimising your website by using the latest version of your content management system will ensure your site is running smoothly and as fast as it can.\\n\\nLikewise, this will make your site more secure and help prevent security breaches (particularly important if you use WordPress).\\n\\nWe also offer long-term website maintenance plans. These include detailed server monitoring and ensuring your CMS and plugins are up-to-date.\\n\\nFor more critical sites, we offer zero downtime code-update deployments.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v9RKLjPOWn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Talk to us about a long-term strategy for your website so it can be more than just another ‘brochure site’.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(27215,30418,1,'Why you need a six-month comms strategy for your website','2021-07-30 01:43:29','2021-07-30 01:43:29','d12de2c4-3d55-4e7e-942a-738a1750c228',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AgEbVkr4de\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"YOU KNOW THE FEELING: AN AD PROMISE DRAWS YOU IN, YOU CLICK THROUGH TO THE WEBSITE AND YOU’RE IMPRESSED BECAUSE IT LOOKS SUPER SLICK.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Then you actually read it. And now you’re disappointed because it doesn’t actually say anything other than the surface detail of a business.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QesBwreMAq\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"These websites are so common they’ve earned the term ‘brochure’ website. They look great, but that’s it.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-b9aMnjAcJ0\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We see it all the time and think it’s such a shame. Why? Because a website can be so. much. more.\\n\\nHow can your website escape the dreaded brochure effect? In short, don’t set and forget.\\n\\nGood websites move, breathe and live—just like your business does.\\n\\nEveryone knows it’s good practice to regularly update your website messaging and functionality. 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These include detailed server monitoring and ensuring your CMS and plugins are up-to-date.\\n\\nFor more critical sites, we offer zero downtime code-update deployments.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v9RKLjPOWn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Talk to us about a long-term strategy for your website so it can be more than just another ‘brochure site’.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(27216,30419,1,'Top 20 tips for SEO','2021-07-30 01:44:03','2021-07-30 01:44:03','b7b48ed6-ab1f-4639-96de-328af4b52870',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P9HDvjQfFI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"GOOD SEO STARTS WITH A BIT OF DIY.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Sure, there are loads of experts and agencies out there that specialise in the field, and many of them do a great job.\\n\\nBut there’s actually plenty you can do yourself before you even need to look for an external supplier to help with your SEO.\\n\\nTo get you started on your next SEO DIY project, we’ve put together a top 20 checklist.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":\"1\",\"fields\":{\"gridItems\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\",\"new5\",\"new6\",\"new7\",\"new8\",\"new9\",\"new10\",\"new11\",\"new12\",\"new13\",\"new14\",\"new15\",\"new16\",\"new17\",\"new18\",\"new19\",\"new20\"],\"blocks\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"1. Do your research\",\"text\":\"Identify key search terms, words and phrases, and check out competitors’ sites.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"2. Work out where you are now\",\"text\":\"Work out where you are now—As soon as possible, keep a regular record of where your site currently ranks in search results, using various words, phrases and questions.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"3. Work out where you want to be\",\"text\":\"Define your goals early on so you can measure your progress and adjust your strategy as you go along.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"4. Make your content relevant\",\"text\":\"Search engines provide the most relevant results to a searcher’s query, so write content based on what people might search for.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"5. Improve the quality of your content\",\"text\":\"Publish helpful, useful articles, videos and other types of media that people will want to engage with.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"6. Think about user experience\",\"text\":\"Make sure your site is easy to navigate, with plenty of relevant internal links to keep users on your page for longer.\"}},\"new7\":{\"type\":\"6\",\"fields\":{\"heading\":\"7. Ensure your site is responsive\",\"text\":\"s your website designed to resize for viewing on desktop, tablet and mobile devices? It should be.\"}},\"new8\":{\"type\":\"6\",\"fields\":{\"heading\":\"8. Include plenty of internal links\",\"text\":\"This helps pushes traffic around your site, building higher ‘trust signals’ for Google, and gives your audience more to read.\"}},\"new9\":{\"type\":\"6\",\"fields\":{\"heading\":\"9. Write meta descriptions\",\"text\":\"This short paragraph of text under your page’s URL in search results can really improve the chance of someone clicking on it.\"}},\"new10\":{\"type\":\"6\",\"fields\":{\"heading\":\"10. Include title tags\",\"text\":\"These few key words describing the page and your brand name tell visitors and search engines what your site is about in the most succinct way possible.\"}},\"new11\":{\"type\":\"6\",\"fields\":{\"heading\":\"11. Tag your images\",\"text\":\"Search engines cannot ‘see’ images but they can ‘read’, so it’s important to describe any pictures you upload to your site.\"}},\"new12\":{\"type\":\"6\",\"fields\":{\"heading\":\"12. Create evergreen content\",\"text\":\"More thoughtful and practical advice-based articles can create better results over the long term. Top 20 list, anyone?\"}},\"new13\":{\"type\":\"6\",\"fields\":{\"heading\":\"13. Consider your domain name\",\"text\":\"Having a ‘keyword-rich’ domain name can improve ranking but can also lead to closer scrutiny by search engines.\"}},\"new14\":{\"type\":\"6\",\"fields\":{\"heading\":\"14. Think about headlines\",\"text\":\"Make headlines as snappy, attractive and descriptive as possible, and stay away from clickbait.\"}},\"new15\":{\"type\":\"6\",\"fields\":{\"heading\":\"15. Turn on comments\",\"text\":\"This helps generate a community of engaged users and, whatever their opinion of your content, you’ll know it’s being read.\"}},\"new16\":{\"type\":\"6\",\"fields\":{\"heading\":\"16. Go social\",\"text\":\"By using social media channels as a genuine way to interact with customers, you can help generate interest in your brand and drive traffic to your site.\"}},\"new17\":{\"type\":\"6\",\"fields\":{\"heading\":\"17. Watch your on-site advertising\",\"text\":\"Intrusive ads can destroy the pleasure of viewing your content and also slow your site down (not good for SEO).\"}},\"new18\":{\"type\":\"6\",\"fields\":{\"heading\":\"18. Avoid keyword stuffing\",\"text\":\"Some search engines will actually penalise you for obviously overusing certain keywords on your pages.\"}},\"new19\":{\"type\":\"6\",\"fields\":{\"heading\":\"19. Be aware of duplicated content\",\"text\":\"If two sites publish identical content, search engines will only index one of those pages.\"}},\"new20\":{\"type\":\"6\",\"fields\":{\"heading\":\"20. Don’t hide links and text\",\"text\":\"Doing things like hiding white keyword-stuffed text on a white background or hiding a link in a full stop is likely to be punished by search engines.\"}}}}}},\"new4\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Follow these tips and you’ll be well on your way up the rankings in no time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(27217,30420,1,'Why you need a six-month comms strategy for your website','2021-07-30 01:44:40','2021-07-30 01:44:40','6b2f205d-0028-466b-987a-c932213842bd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AgEbVkr4de\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"YOU KNOW THE FEELING: AN AD PROMISE DRAWS YOU IN, YOU CLICK THROUGH TO THE WEBSITE AND YOU’RE IMPRESSED BECAUSE IT LOOKS SUPER SLICK.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Then you actually read it. And now you’re disappointed because it doesn’t actually say anything other than the surface detail of a business.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QesBwreMAq\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"These websites are so common they’ve earned the term ‘brochure’ website. They look great, but that’s it.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-b9aMnjAcJ0\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We see it all the time and think it’s such a shame. Why? Because a website can be so. much. more.\\n\\nHow can your website escape the dreaded brochure effect? In short, don’t set and forget.\\n\\nGood websites move, breathe and live—just like your business does.\\n\\nEveryone knows it’s good practice to regularly update your website messaging and functionality. But you need to actually get around to doing it and—more importantly—have a reason for making a change.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"},\"collapsed\":\"1\"}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3YeCOos4iz\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"So, what’s your strategy?\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-V4Ur8T6jd4\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"A website communication and engagement strategy has so many benefits. But the biggest one by far is SEO.\\n\\nBy biggest we don’t mean the most confusing or time-consuming. It simply boils down to content. Fresh content tells Google: This is who I am! This is what I do! See me! Hear me!\\n\\nGoogle’s algorithms are super clever because they serve up the sort of content people want. But it means Google can only give people the content they want if it knows about your business and what you’re offering.\\n\\nOf course, there are some technical aspects to consider. But your best SEO strategy is a long-term communications plan.\\n\\nDo you know what the next six months for your website content looks like? What can you offer your customers other than opening hours and where you’re located?\\n\\nBy developing a digital communications strategy, your website gets updated regularly, which helps Google share your message with the right people at the right time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5XBczMM2nF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Potential customers will find you, engage with you and trust you enough to get in touch.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W1NCV9CxoK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"You have so many options for interesting content. It could be a thought-leadership piece, event, media release, whitepaper, testimonial—the list can go on.\\n\\nWe have a huge amount of communications tools and angles we can develop to bolster your web presence.\\n\\nGoogle also loves a fast, responsive website. Optimising your website by using the latest version of your content management system will ensure your site is running smoothly and as fast as it can.\\n\\nLikewise, this will make your site more secure and help prevent security breaches (particularly important if you use WordPress).\\n\\nWe also offer long-term website maintenance plans. These include detailed server monitoring and ensuring your CMS and plugins are up-to-date.\\n\\nFor more critical sites, we offer zero downtime code-update deployments.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v9RKLjPOWn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Talk to us about a long-term strategy for your website so it can be more than just another ‘brochure site’.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(27219,30422,1,'Seven mistakes people make building websites','2021-07-30 02:03:25','2021-07-30 02:03:25','ae0de313-489d-4c5c-b814-4c1ca8f934a1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-anLTeFZY0U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Now is the moment.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The advertising you’ve done, the marketing budget you’ve spent, the countless planning meetings your team has attended—all that time and money you’ve invested has driven a potential customer to your website.\\n\\nAfter months—maybe years—of effort, your potential customer will make their decision in seconds.\\n\\nThey may love what they see and continue to be interested. Or they may leave, with their memory of you going up in smoke and your investment with it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EfutEvAS20\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"That’s why it’s so important to build an effective website.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZPpIywfo5M\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Framing a website to contain everything you need is challenging. Some websites become too word-heavy, while others lack structure and narrative.\\n\\nGetting your website right from the beginning can save you a lot of pain in the long run.\\n\\nHere\'s our tips to tackling website mistakes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUHWHfibhh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. Unacknowledged expectations\",\"plainText\":\"What do you expect your website to do for you? You want this investment to count, so be informed, decide what you need and be intentional with your allocated budget.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kEhIZbV4lw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"There are only two options—either start with careful planning and consultation and spend a realistic budget, or jump in with assumptions … and experience scope-creep, frustration and the need to pour more money in later. \\n\\nYour time and money (and sanity) are too valuable to waste on option two. So, choose wisely.\\n\\nIt’s also important to understand the purpose of your website. A website for a website’s sake helps no-one. Your business is unique so your website should be, too. \\n\\nMake it crystal clear—state who you are, what you do and what you promise your customers. \\n\\nSet yourself up for success by providing your developer with a clear website purpose, an informed plan and a predetermined budget.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AvlLtsTA5v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"2. A guess is no good\",\"plainText\":\"Analytics, metrics or key performance indicators (KPIs)—they’re all clever ways to study the website user journey.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KbVtpoSNTv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"What do you need your website to achieve? This will depend on what kind of product or service you offer and the kind of experience you want to create for the user. \\n\\nLay out your objectives and match them with KPIs.\\n\\nThere are plenty of ways to get insight into your website. Consider bounce rates, session duration or pages per session metrics. \\n\\nOr you could sharpen your content strategy by watching goal conversion rates of passive to active website users. \\n\\nUnderstanding your metrics and the goals you want to achieve will also help you to understand how your website interacts with its digital ecosystem.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p5FEdYJwJA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"3. It’s not for you\",\"plainText\":\"It might be about you, but the website isn’t for you. \",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VInDUCQqbf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Optimising your website starts with learning what your users are responding well to. How are they getting to your website? What kind of content are they reading? When do they read it? How long are they staying?\\n\\nBy understanding your metrics you can shape a truly effective website experience for your customers. It’s all in the detail—from content creation to search engine optimisation.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-elwxPOwb2f\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"4. Information overload\",\"plainText\":\"Your website is where your potential customers will go to check your credibility. \",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-07RQSQ8ts5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Credibility is about trust. One way to build trust is to position yourself and your organisation as experts. However, credibility isn’t just about what you know—it’s about who you are. \\n\\nInclude stories and testimonials about you and your organisation to avoid information overload. \\n\\nThen, potential customers will leave your website satisfied that you can be trusted ... and they\'re one step closer to doing business with you.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4aZLU4d7lj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"5. Losing the user\",\"plainText\":\"Many people complain about feeling lost on websites. \",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5Up8K6KfhA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The customer journey should be clear. If the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. \\n\\nUse tabs and sub-pages for different categories, and make it logical. For best results, spend time studying user movements and running trials and tests. \\n\\nOver time your predictions will become more accurate as you get to know your audience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-J6N6kO7pK4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"6. Wasted words\",\"plainText\":\"Capture your customers quickly.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gvCeMnMMmI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"There are some hallmarks we use when writing web copy. Here are a few of them:\\n\\n- short, effective sentences (say the same information with less)\\n- sub-headings and headings containing keywords\\n- everyday words the average reader can easily understand (plain English)\\n- direct language\\n- consistent, logical structuring of information.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9cFms9o1W6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"7. Don’t be unfriendly\",\"plainText\":\"How does your website display on mobile devices and tablets?\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WNBSOqBQRA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Due to the growth in user visits from non-desktop devices, it’s now safe to say that an unresponsive website—regardless of your industry and demographic—will cost you customers and revenue. \\nWhen your website isn’t responsive, your customers won’t look for the closest desktop computer ... they’ll look for another website. \\n\\nInstead, make your website as friendly as possible to give your customers the same quality of experience online that they experience offline.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(27220,30423,1,'Seven mistakes people make building websites','2021-07-30 02:03:43','2021-07-30 02:03:43','c9b92216-0576-4f40-9dc2-1942f1255d9a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-anLTeFZY0U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Now is the moment.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The advertising you’ve done, the marketing budget you’ve spent, the countless planning meetings your team has attended—all that time and money you’ve invested has driven a potential customer to your website.\\n\\nAfter months—maybe years—of effort, your potential customer will make their decision in seconds.\\n\\nThey may love what they see and continue to be interested. Or they may leave, with their memory of you going up in smoke and your investment with it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EfutEvAS20\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"That’s why it’s so important to build an effective website.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZPpIywfo5M\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Framing a website to contain everything you need is challenging. 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You want this investment to count, so be informed, decide what you need and be intentional with your allocated budget.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kEhIZbV4lw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"There are only two options—either start with careful planning and consultation and spend a realistic budget, or jump in with assumptions … and experience scope-creep, frustration and the need to pour more money in later. \\n\\nYour time and money (and sanity) are too valuable to waste on option two. So, choose wisely.\\n\\nIt’s also important to understand the purpose of your website. 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A guess is no good\",\"plainText\":\"Analytics, metrics or key performance indicators (KPIs)—they’re all clever ways to study the website user journey.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KbVtpoSNTv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"What do you need your website to achieve? This will depend on what kind of product or service you offer and the kind of experience you want to create for the user. \\n\\nLay out your objectives and match them with KPIs.\\n\\nThere are plenty of ways to get insight into your website. 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It’s done a lot of work to capture its history and moments. As result, there is a lot of heritage and tradition for a relatively young school (just 25 years).\\n\\nThe college has set a strong future of innovation and entrepreneurship. It has appointed a deputy principal whose whole focus is innovation. 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The script was drawn from lyrics of the college’s traditional song. Paired with the inspiring footage, the video effectively acknowledges the past while painting a vivid picture of the future.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IGcqD2p42y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30445\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CUjY0m7ysa\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“It was a pleasure working with New Word Order to develop the new creative for our College. 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And can you have it all?','2021-08-13 04:45:47','2021-08-13 04:45:47','7d0da149-bdd1-4b59-9d57-d8dfee3dd714',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UxDAMYmx0G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Being a commercial creative means someone is hoping, expecting and paying for a result.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But just because something is creative in its execution doesn’t mean it’s going to be effective in achieving its goal.\\n\\nHere are five pitfalls to avoid when procuring creative services:\\n\\n1. Hiring a single creative, like a designer, to be a whole creative team. Your supplier will end up working in one strength and many weaknesses.\\n2. Procuring from a supplier who can use design software but isn’t a designer. The work will miss the mark despite looking okay.\\n3. Working with a graphic designer who isn’t skilled in the type of design you need (like brand design). You’ll get a pretty logo lacking in brand story and meaning.\\n4. Jumping straight into design without a strategy. You’ll receive design work that’s lovely, even beautiful… but not strategic.\\n5. Failing to define what success looks like. Your supplier’s work will lack purpose. Instead, make sure you have a clear goal that measures the biggest outcome of all: return on investment.\\n\\nSo yes, creative work can be both pretty and powerful. And you can have it all… if you invest in a team of strategically focused creatives.\\n\\nCreative agencies cost more but are teams for a reason. **We\'re much more powerful together than on our own.**\\n\\nJust like a hand of aces verses a single 3.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(27253,30456,1,'Pretty or powerful? And can you have it all?','2021-08-13 04:46:40','2021-08-13 04:46:40','011c5a7e-1bb9-4224-a4f9-d392549c4b9d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UxDAMYmx0G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Being a commercial creative means someone is hoping, expecting and paying for a result.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But just because something is creative in its execution doesn’t mean it’s going to be effective in achieving its goal.\\n\\nHere are five pitfalls to avoid when procuring creative services:\\n\\n1. Hiring a single creative, like a designer, to be a whole creative team. Your supplier will end up working in one strength and many weaknesses.\\n2. Procuring from a supplier who can use design software but isn’t a designer. The work will miss the mark despite looking okay.\\n3. Working with a graphic designer who isn’t skilled in the type of design you need (like brand design). You’ll get a pretty logo lacking in brand story and meaning.\\n4. Jumping straight into design without a strategy. You’ll receive design work that’s lovely, even beautiful… but not strategic.\\n5. Failing to define what success looks like. Your supplier’s work will lack purpose. Instead, make sure you have a clear goal that measures the biggest outcome of all: return on investment.\\n\\nSo yes, creative work can be both pretty and powerful. 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Ask your stakeholders.','2021-08-13 04:53:52','2021-08-13 04:53:52','d9eb9b06-8915-4e38-b2aa-0cd5b07267c5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pb6yRuUQJr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":\"\",\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BpDlpLY30k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Whether they are inside, outside, removed or closely involved—stakeholders have the insight businesses need for long-term growth and sustainability.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"If they are a stakeholder, they have a connection with you.\\n\\nAnd like any other relationship, they need to know their connection, time and opinions are valued.\\n\\nIt often takes an open mind to find what works for you and the stakeholder.\\n\\nFinding this place of mutual benefit can lead to business growth and longevity.\\n\\nWe’ve broken down our approach to nurturing stakeholder relationships for meaningful engagement.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-023wqZnDwH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Your stakeholder is anyone who can be impacted by your business.\",\"plainText\":\"Once you really understand this, you’ll start to notice the cycle of impact between the stakeholder and your business. 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Now stay unique\",\"plainText\":\"Over time, teachers and leaders of schools get to know each other pretty well. \\n\\nPrincipals, in particular, know other schools like bookies know racehorses. The net result in marketing is that your great idea quickly becomes next year’s norm… and after a few years, what was edgy is simply outdated. \\n\\nWise schools invest in a middle ground here. \\n\\nThey start off strong and then review and refresh their brand every year or two. \\n\\nThat way, subtle tweaks don’t destabilise your internal audience but you stay fresh and relevant externally.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3XrIiJiL9w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Want to know more?\",\"plainText\":\"Suzanne advises schools on sustainable marketing strategy that helps them get the most from their internal resources. 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INSERT INTO `content` VALUES (27265,30468,1,'Seven mistakes people make building websites','2021-08-13 06:46:55','2021-08-13 06:46:55','b08065dc-2b79-4728-9514-57b112adcbea',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-anLTeFZY0U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Now is the moment.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The advertising you’ve done, the marketing budget you’ve spent, the countless planning meetings your team has attended—all that time and money you’ve invested has driven a potential customer to your website.\\n\\nAfter months—maybe years—of effort, your potential customer will make their decision in seconds.\\n\\nThey may love what they see and continue to be interested. Or they may leave, with their memory of you going up in smoke and your investment with it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EfutEvAS20\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"That’s why it’s so important to build an effective website.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZPpIywfo5M\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Framing a website to contain everything you need is challenging. Some websites become too word-heavy, while others lack structure and narrative.\\n\\nGetting your website right from the beginning can save you a lot of pain in the long run.\\n\\nHere\'s our tips to tackling website mistakes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUHWHfibhh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. Unacknowledged expectations\",\"plainText\":\"What do you expect your website to do for you? You want this investment to count, so be informed, decide what you need and be intentional with your allocated budget.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kEhIZbV4lw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"There are only two options—either start with careful planning and consultation and spend a realistic budget, or jump in with assumptions … and experience scope-creep, frustration and the need to pour more money in later. \\n\\nYour time and money (and sanity) are too valuable to waste on option two. So, choose wisely.\\n\\nIt’s also important to understand the purpose of your website. A website for a website’s sake helps no-one. Your business is unique so your website should be, too. \\n\\nMake it crystal clear—state who you are, what you do and what you promise your customers. \\n\\nSet yourself up for success by providing your developer with a clear website purpose, an informed plan and a predetermined budget.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AvlLtsTA5v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"2. A guess is no good\",\"plainText\":\"Analytics, metrics or key performance indicators (KPIs)—they’re all clever ways to study the website user journey.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KbVtpoSNTv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"What do you need your website to achieve? This will depend on what kind of product or service you offer and the kind of experience you want to create for the user. \\n\\nLay out your objectives and match them with KPIs.\\n\\nThere are plenty of ways to get insight into your website. Consider bounce rates, session duration or pages per session metrics. \\n\\nOr you could sharpen your content strategy by watching goal conversion rates of passive to active website users. \\n\\nUnderstanding your metrics and the goals you want to achieve will also help you to understand how your website interacts with its digital ecosystem.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p5FEdYJwJA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"3. It’s not for you\",\"plainText\":\"It might be about you, but the website isn’t for you. \",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VInDUCQqbf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Optimising your website starts with learning what your users are responding well to. How are they getting to your website? What kind of content are they reading? When do they read it? How long are they staying?\\n\\nBy understanding your metrics you can shape a truly effective website experience for your customers. 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Losing the user\",\"plainText\":\"Many people complain about feeling lost on websites. \",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5Up8K6KfhA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The customer journey should be clear. If the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. \\n\\nUse tabs and sub-pages for different categories, and make it logical. 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Wasted words\",\"plainText\":\"Capture your customers quickly.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gvCeMnMMmI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"There are some hallmarks we use when writing web copy. 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Don\'t be unfriendly\",\"plainText\":\"How does your website display on mobile devices and tablets?\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WNBSOqBQRA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The majority of the time, someone will be visiting your website on their phone (68.1% in 2020 to be exact). That means when it comes to your website design, it\'s not enough that your website simply works on mobile. It needs to be designed with mobile in mind **first**.\\n\\nIf your website doesn\'t look amazing and function seamlessly on mobile, your customers won\'t go looking for their nearest desktop computer...  they\'ll look for another website. \\n\\nWhat kind of service do you give your customers in person? Ensure they experience the same quality on your website, and more importantly, on their phone. \",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(27267,30470,1,'Seven mistakes people make building websites','2021-08-13 06:47:41','2021-08-13 06:47:41','393fa659-cc2a-4c48-a184-cd8736927cdd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-anLTeFZY0U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Now is the moment.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The advertising you’ve done, the marketing budget you’ve spent, the countless planning meetings your team has attended—all that time and money you’ve invested has driven a potential customer to your website.\\n\\nAfter months—maybe years—of effort, your potential customer will make their decision in seconds.\\n\\nThey may love what they see and continue to be interested. Or they may leave, with their memory of you going up in smoke and your investment with it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EfutEvAS20\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"That’s why it’s so important to build an effective website.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZPpIywfo5M\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Framing a website to contain everything you need is challenging. Some websites become too word-heavy, while others lack structure and narrative.\\n\\nGetting your website right from the beginning can save you a lot of pain in the long run.\\n\\nHere\'s our tips to tackling website mistakes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUHWHfibhh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. Unacknowledged expectations\",\"plainText\":\"What do you expect your website to do for you? You want this investment to count, so be informed, decide what you need and be intentional with your allocated budget.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kEhIZbV4lw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"There are only two options—either start with careful planning and consultation and spend a realistic budget, or jump in with assumptions … and experience scope-creep, frustration and the need to pour more money in later. \\n\\nYour time and money (and sanity) are too valuable to waste on option two. So, choose wisely.\\n\\nIt’s also important to understand the purpose of your website. A website for a website’s sake helps no-one. Your business is unique so your website should be, too. \\n\\nMake it crystal clear—state who you are, what you do and what you promise your customers. \\n\\nSet yourself up for success by providing your developer with a clear website purpose, an informed plan and a predetermined budget.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AvlLtsTA5v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"2. A guess is no good\",\"plainText\":\"Analytics, metrics or key performance indicators (KPIs)—they’re all clever ways to study the website user journey.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KbVtpoSNTv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"What do you need your website to achieve? This will depend on what kind of product or service you offer and the kind of experience you want to create for the user. \\n\\nLay out your objectives and match them with KPIs.\\n\\nThere are plenty of ways to get insight into your website. Consider bounce rates, session duration or pages per session metrics. \\n\\nOr you could sharpen your content strategy by watching goal conversion rates of passive to active website users. \\n\\nUnderstanding your metrics and the goals you want to achieve will also help you to understand how your website interacts with its digital ecosystem.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p5FEdYJwJA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"3. It’s not for you\",\"plainText\":\"It might be about you, but the website isn’t for you. \",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VInDUCQqbf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Optimising your website starts with learning what your users are responding well to. How are they getting to your website? What kind of content are they reading? When do they read it? How long are they staying?\\n\\nBy understanding your metrics you can shape a truly effective website experience for your customers. It’s all in the detail—from content creation to search engine optimisation.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-elwxPOwb2f\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"4. Information overload\",\"plainText\":\"Your website is where your potential customers will go to check your credibility. \",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-07RQSQ8ts5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Credibility is about trust. One way to build trust is to position yourself and your organisation as experts. However, credibility isn’t just about what you know—it’s about who you are. \\n\\nInclude stories and testimonials about you and your organisation to avoid information overload. \\n\\nThen, potential customers will leave your website satisfied that you can be trusted ... and they\'re one step closer to doing business with you.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4aZLU4d7lj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"5. Losing the user\",\"plainText\":\"Many people complain about feeling lost on websites. \",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5Up8K6KfhA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The customer journey should be clear. If the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. \\n\\nUse tabs and sub-pages for different categories, and make it logical. For best results, spend time studying user movements and running trials and tests. \\n\\nOver time your predictions will become more accurate as you get to know your audience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-J6N6kO7pK4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"6. Wasted words\",\"plainText\":\"Capture your customers quickly.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gvCeMnMMmI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"There are some hallmarks we use when writing web copy. 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Don\'t be unfriendly\",\"plainText\":\"How does your website display on mobile?\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WNBSOqBQRA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The majority of the time, someone will be visiting your website on their phone (68.1% in 2020 to be exact). That means when it comes to your website design, it\'s not enough that your website simply works on mobile. It needs to be designed with mobile in mind **first**.\\n\\nIf your website doesn\'t look amazing and function seamlessly on mobile, your customers won\'t go looking for their nearest desktop computer...  they\'ll look for another website. \\n\\nWhat kind of service do you give your customers in person? Ensure they experience the same quality on your website, and more importantly, on their phone.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34898,38101,1,'Coomera Anglican College','2021-08-26 23:19:36','2021-08-26 23:19:36','e2424e6a-2907-413a-9314-c62ef17d463f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Anything is Possible',NULL,NULL,'This campaign is bridging the gap between Coomera Anglican College\'s storied past and bold future. It\'s a powerful positioning piece that\'s standing the college out from the crowd and showcasing it as the school of choice on the northern Gold Coast.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B24Vguyo08\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30448\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-I4OkseByw6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Storied past, bold future\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Coomera Anglican College is heavily storied. It’s done a lot of work to capture its history and moments. As result, there is a lot of heritage and tradition for a relatively young school (just 25 years).\\n\\nThe college has set a strong future of innovation and entrepreneurship. It has appointed a deputy principal whose whole focus is innovation. It also has an exceptionally future-focused business manager who is sports-obsessed with big dreams.\\n\\nOur work is helping the college bridge the gap from the past to an exciting future.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3S8xZRT3yd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30447\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1dcAEtVD40\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Following focus groups, in-depth interviews, a competitor analysis and a brand refresh in 2020, we embarked on developing a new public-facing campaign to help the college continue to position itself as the private school of choice for the rapidly growing northern Gold Coast region.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7mko9XHUCj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30449\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-27uMRCFOVx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"In order to stand out in the crowded private school space, we looked outside of schools for inspiration—drawing from global sports and technology brands.\\n\\nThis campaign steers right away from traditional school advertising: think students standing and smiling in their school uniforms, older and younger students holding hands and walking through manicured school grounds, girls in safety glasses huddled over a beaker and Bunsen burner.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EkVYlvmrxM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30444\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ek8exDfZlT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The result is a powerful cinematic masterpiece: dramatic, inspirational and compelling. The script was drawn from lyrics of the college’s traditional song. Paired with the inspiring footage, the video effectively acknowledges the past while painting a vivid picture of the future.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IGcqD2p42y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30445\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CUjY0m7ysa\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“It was a pleasure working with New Word Order to develop the new creative for our College. They took the time to get to know what makes our college unique, and helped put that into tangible storytelling.”\",\"plainText\":\"— Aimee Barlett, Marketing and Communications Manager at Coomera Anglican College\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Ja5zJfaN0T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30446\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34900,38103,1,'Tritium','2021-08-26 23:20:15','2021-08-26 23:20:15','fe51e4f0-a7df-4111-84c7-f09d023f7202',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand set for the future',NULL,NULL,'We turned up the voltage on the launch of the new brand with this show-stopping animated brand video.\nWith an appetite only satisfied by global domination and a powerful vision of energy freedom, Tritium’s journey has only just begun… but they started in the fast lane. We developed a set of foundational branding elements that showcase who Tritium is now and prepares for their exciting future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GLSN3YDBFD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"22084\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/287017736\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0hdQHDSnBf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"As a leading global producer of electric vehicle chargers, Tritium is Brisbane’s most exciting start-up and is now firmly in the global big league.\\n\\nTritium commissioned us to update their brand—to put their internal culture of creativity and innovation on display and to share it with the world.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dz4aGfI5jw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22083\",\"22085\",\"22086\",\"22087\",\"22088\",\"22089\",\"22090\",\"22091\",\"22092\",\"22093\",\"22094\",\"22095\",\"22096\",\"22097\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34901,38104,1,'Rural Aid','2021-08-26 23:20:47','2021-08-26 23:20:47','f3bea4b9-37d8-4c05-8a48-84813e552333',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Through drought, flood and fire, Rural Aid is there.',NULL,NULL,'Rural Aid is there for local farmers doing it tough, providing water, fodder and financial and counselling help. \n\nProviding emergency support is the priority, but it was time for Rural Aid to shift its focus to building resilience and sustainability in rural communities.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eLK3JgwUaW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22211\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QCEdWG6OxJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"The nature of the campaign, featuring real farmers telling their story, was insightful for many staff who might not get the chance to speak with or hear from farmers very often.\",\"plainText\":\"**– Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid**\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-white\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-a1ZSpKzNhg\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/575770982\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4IaqNatl2X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"The campaign\",\"plainText\":\"Our goal was to raise significant revenue before the end of the financial year. With this campaign we also set out to connect with and thank previous supporters, and strengthen the Rural Aid brand in market.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-h8vXLy3MfI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"\\\"The revenue being generated from the campaign has had a very positive impact on our revenue budget for the month of June, which has a direct impact on the beneficiaries of our fundraising—Aussie farmers.\\\"\",\"plainText\":\"**– Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid**\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-white\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-V9u5ejPQKv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/575783623\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ShWv4eC3wX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Strategy\",\"plainText\":\"Campaign messaging was two-tired: an EOFY donations appeal and a thank you. Both worked to be targeted at existing donors, or people captured in existing databases or prospecting. \\n\\nTo ensure the greatest value for money for our client, we pooled the majority of our ad spend into digital, working closely with our media partner, Pivotus. We A/B tested the messaging and capture the audience with retargeting strategies.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8P2070zTQ8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"\\\"NWO were great to work with and really took an interest in our organisation and what we’re trying to achieve, and this showed through in the quality and the emotion captured in the final production. \\\"\",\"plainText\":\"**– Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid**\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-white\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rhaSMwFESv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Creative\",\"plainText\":\"We proposed a campaign based on interviews with Australian farmers who had experiences with Rural Aid.\\n\\nIt’s an honest campaign of full of real people, stories and emotions.\\n\\nWith COVID-19 still hanging around, our approach ensured we avoided potential interruptions, travel restrictions and cancellation costs for our client.\\n\\nThe videos are compilations of interviews with various farmers across the spectrum of industries that are framed by a ‘zoom screen’ visual device, which adds layers of authenticity to the personal stories. \\n\\nSimilarly the display banners and static Facebook posts used the zoom imagery and visual devices—all pointing people to the EOFY Rural Aid landing page where viewers could view the full videos and choose to donate.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3MV0vWsZV5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"I am very proud to have been a part of this campaign. Even though I was part of the storytelling process behind the scenes, I was moved at every stage of the process by how tough these Australians have it on a daily basis, and how candid they were with us about their stories. \",\"plainText\":\"**— Kat Scott, producer**\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-white\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34903,38106,1,'My Mental Health','2021-08-26 23:21:32','2021-08-26 23:21:32','171fba4f-a8ad-4d8f-b829-607e05230a04',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Find the support you need',NULL,NULL,'Our solution was to develop the My Mental Health website, in collaboration with the My Mental Health Service Navigation team, to provide this vital information.\n\nThe My Mental Health Service Navigation team also support health professionals, consumers and carers making a referral to the PHN-commissioned services.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5pfvkvSNrw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"21979\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SKyajV0yX2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"Brisbane North PHN needed a website developed for consumers, carers, service providers and health professionals that provides information about mental health, alcohol and other drugs and suicide prevention services in the region.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-czaT07FwtQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"21999\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34905,38108,1,'Right time, right place','2021-08-26 23:22:04','2021-08-26 23:22:04','c4ce464e-9ec3-4640-bc4c-c18fd4ef47b9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Do I go to the ED?',NULL,NULL,'Our solution was to show the people who live in the region, and the large numbers of holidaymakers who travel to the region, that the emergency department isn\'t the only option.\n\nThe healthdirect app shows options for medical care based on your location, so you don\'t need to wait in a crowded emergency department.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22011\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-35PPqrQPxG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"It\'s a constant focus for PHNs, hospital and health services and state governments all over Australia: people are going to the emergency department with non-life-threatening sickness or injuries.\\n\\nTwo years after its last campaign on the topic, the PHN asked us to refresh the campaign strategy, messaging and creative.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22012\",\"22010\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34907,38110,1,'Safe to See your GP','2021-08-26 23:22:51','2021-08-26 23:22:51','b4601552-efa7-49de-a30a-52d401bf6b5d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Getting back to a normal health routine',NULL,NULL,'Community members were staying at home and not visiting their GP and other health services for regular checkups. To avoid more serious health and wellbeing problems down the track, the community needed to know it was safe to go back to regular appointments. We originally developed this campaign for Darling Downs West Moreton PHN, and Brisbane North PHN requested it run in its region as well.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xsaPgG0g7g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22160\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4A9pSO81W9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"With life beginning to return to normal in Queensland, the Darling Downs West Moreton and Brisbane North PHN wanted to encourage their communities to go back to a normal routine—especially for healthcare.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bd28dXEaNq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22159\",\"22158\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34909,38112,1,'Tritium','2021-08-26 23:23:27','2021-08-26 23:23:27','7851e2b2-b775-4482-8b77-413c15b2da5f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand set for the future',NULL,NULL,'We turned up the voltage on the launch of the new brand with this show-stopping animated brand video.\nWith an appetite only satisfied by global domination and a powerful vision of energy freedom, Tritium’s journey has only just begun… but they started in the fast lane. We developed a set of foundational branding elements that showcase who Tritium is now and prepares for their exciting future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GLSN3YDBFD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"22084\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/287017736\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0hdQHDSnBf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"As a leading global producer of electric vehicle chargers, Tritium is Brisbane’s most exciting start-up and is now firmly in the global big league.\\n\\nTritium commissioned us to update their brand—to put their internal culture of creativity and innovation on display and to share it with the world.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dz4aGfI5jw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22083\",\"22085\",\"22086\",\"22087\",\"22088\",\"22089\",\"22090\",\"22091\",\"22092\",\"22093\",\"22094\",\"22095\",\"22096\",\"22097\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34911,38114,1,'Medical Mums','2021-08-26 23:24:05','2021-08-26 23:24:05','7cb025c1-0092-46fe-8d30-4dfe8663e778',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Medical Mums busting vaccination myths',NULL,NULL,'Our market research showed the people in our target market trust their GP\'s advice.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-g4kMbqzyF9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"18584\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4HgMjSCVKR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"Market research in 2015 was showing the anti-vax movement was taking hold.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-mIR2TIGy0g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"18597\",\"18598\",\"18599\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34913,38116,1,'Reasons to Stay','2021-08-26 23:24:34','2021-08-26 23:24:34','769ccbb2-cf42-43ae-8319-01fc74b5e6b8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Helping to find reasons to stay',NULL,NULL,'The concept and campaign name of Reasons to Stay emerged from our conversations with people who have lived experience of suicide—both survivors and families of those who had passed away.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Wuk6XROt8C\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19060\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oOjGZKhNOe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"Suicide take around eight Australians from us every day and it needs to stop. Brisbane North PHN commissioned us to join the fight against suicide and produce a powerful digital campaign, speaking to people at risk of suicide and to their friends and family.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lo0qiknCPj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19061\",\"19062\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-trgV3eAZYY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19081\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447117\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xEmYfpUPYn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19064\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447095\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19066\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447106\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19067\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447102\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new4\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19068\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447109\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34915,38118,1,'No. 3 campaign','2021-08-26 23:25:22','2021-08-26 23:25:22','ff5c94a0-5626-47b9-a882-4669c77e4da0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a No. 3? Anything that shouldn\'t go down the loo.',NULL,NULL,'The playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way. We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UMqU1ejtuR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19052\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ubOOdTH4px\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"Water and waste treatment are essential services and flushing the wrong items down the toilet costs Queensland Urban Utilities $200 million every year. Urban Utilities asked us to think of an original, creative campaign idea that would resonate with Queensland families. Our solution was the No. 3 campaign.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3JfRbb2a6Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19059\",\"19058\",\"19057\",\"19056\",\"19055\",\"19054\",\"19053\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34917,38120,1,'DFV Campaign','2021-08-26 23:27:01','2021-08-26 23:27:01','13ea4509-b44e-4138-b60f-ade72ff9a789',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What do you do when home isn\'t safe',NULL,NULL,'Produced during the height of COVID-19 in 2020 when our team was working remotely, this campaign is a testament to our skill and processes.\n\nDFV can take many forms, but it leaves people feeling isolated, scared and out of control. Our campaign builds awareness of what DFV can feel like and encourages anyone affected to reach out for help.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EhhNBGoCzT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17780\",\"16839\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SSuFI1ciJX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"To slow the spread of COVID-19, people were spending more time at home. But for some, home isn\'t the safe place it should be. The Queensland Government commissioned us to develop a campaign to build awareness of domestic and family violence and the support available.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VXy61QNrbJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16838\",\"16840\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34918,38121,1,'Citipointe Christian College','2021-08-26 23:30:56','2022-01-30 04:05:12','ac3dfd1b-8e0a-43a9-9490-ce068a9ff638',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'I can campaign',NULL,NULL,'Our campaign was based around the concept of ‘I can’, which responded to market research with parents and focused on the outcomes for students.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p51LYEpT5O\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47736\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iYNrrlmMZA\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We’ve been working with Citipointe Christian College for a number of years, having first helped them define their brand and distinctives, and then campaigned the brand to great success and high enrolments and waiting lists.\\n\\nWe then faced a new challenge: getting parents to commit for the long haul.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Y6fbAAGpQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47738\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KQMovznY0B\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We conducted in-depth interviews and asked parents: What would win you back? From their answers, we developed fresh new creative and messaging directly linked to parents’ aspirations for their children.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3Nuc4KqR6i\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47741\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UCCnWZFQHi\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The brand is now visually distinguishing from the competition by moving away from the usual depictions of happy children in school uniforms to a stronger conceptual approach that places students within the real-world situations the school is preparing them to reach.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rcnsOQ5GI8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47740\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-V3kt5nqhg3\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Results\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This campaign is unlike anything else in the school market. It’s a powerful differentiator that’s continuing high levels of interest in the target market and enrolments and tour attendance are still growing.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jZNg6COExC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47742\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wchbDpZwnc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47739\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34919,38122,1,'Citipointe Christian College billboard surgery image_2','2021-08-26 23:32:22','2021-11-09 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can','2021-08-27 00:05:53','2021-08-27 00:05:53','eca4652d-223b-40c6-9a7c-dde03923c40e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Enrolments campaign',NULL,NULL,'We’ve been working with Citipointe Christian College since 2015, and in that time we have helped them to increase their school tours, enrolments and waiting lists to capacity.\n\nThis year we faced a new challenge: getting parents to commit for the long haul.\n\nWe conducted in-depth interviews and asked parents: What would win you back? From their answers, we developed fresh new creative and messaging directly linked to parents’ aspirations for their children.\n\nThis campaign is unlike anything else in the school market. It’s a powerful differentiator that’s continuing high levels of interest in the target market and enrolments and tour attendance are still growing.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p51LYEpT5O\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38122\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Y6fbAAGpQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38129\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3Nuc4KqR6i\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38130\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rcnsOQ5GI8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38123\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jZNg6COExC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38131\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wchbDpZwnc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38134\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34947,38155,1,'About us','2021-08-27 05:35:28','2021-08-27 05:35:28','ae71ac3b-1c72-45a3-a0d4-0aca9a8b0204',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AIq0spRzjX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Uncross your fingers.\",\"headingColour\":\"text-white\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Let out that breath you’ve been holding.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We’re a creative agency whose clients sleep at night.\\nThere are no jazz hands, no smoke, no mirrors, no special effects.\\nFor our clients, this means creative confidence for them, their team and those higher up the chain. 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For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"WE’RE A CONTENT-FIRST AGENCY.\",\"text\":\"Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"WE LIVE AND BREATHE BRAND.\",\"text\":\"Our proven process uncovers the essence of an organisation and showcases it in a beautiful package that connects deeply with its people.\"}}}}}}}},\"buttons\":\"\",\"sectionTitle\":\"What makes us different?\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-E3DBF3rnBq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-black\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"<span class=\\\"text-red\\\">Our purpose</span> is to make a meaningful difference to people\'s lives.\",\"headingColour\":\"text-white\",\"headingSize\":\"text-5xl\"}}}},\"buttons\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"buttons\",\"enabled\":\"1\",\"fields\":{\"buttonText\":\"Find out what this means\",\"buttonImage\":\"\",\"internalLink\":\"\",\"externalLink\":\"\",\"buttonStyle\":\"outline\",\"buttonColour\":\"white\"}},\"new2\":{\"type\":\"buttons\",\"enabled\":\"1\",\"fields\":{\"buttonText\":\"for **us** and **you...**\",\"buttonImage\":\"\",\"internalLink\":\"\",\"externalLink\":\"#\",\"buttonStyle\":\"link\",\"buttonColour\":\"white\"}}}},\"sectionTitle\":\"Our purpose\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YiUNhXSjYt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-ajNEqfqsEA\",\"content\":{\"fields\":{\"sectionTitle\":\"Our people\",\"relatedTeamMembers\":[\"17956\",\"17954\",\"17893\",\"17875\",\"17996\",\"17899\",\"17941\",\"17910\",\"17881\",\"17848\",\"17934\",\"1\",\"17887\",\"21898\",\"30433\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qGWY6M4rf5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-MfLI96vuT8\",\"content\":{\"fields\":{\"sectionTitle\":\"Our partners\",\"heading\":\"Our partners\",\"images\":[\"21920\",\"21919\",\"21918\",\"21916\",\"21917\",\"21915\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cqMgy44VMA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy first,\\nthen creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We seek to understand how humans connect, engage, decide and change. 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It\'s a powerful positioning piece that\'s standing the college out from the crowd and showcasing it as the school of choice on the northern Gold Coast.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B24Vguyo08\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30448\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-I4OkseByw6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Storied past, bold future\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Coomera Anglican College is heavily storied. It’s done a lot of work to capture its history and moments. As result, there is a lot of heritage and tradition for a relatively young school (just 25 years).\\n\\nThe college has set a strong future of innovation and entrepreneurship. It has appointed a deputy principal whose whole focus is innovation. It also has an exceptionally future-focused business manager who is sports-obsessed with big dreams.\\n\\nOur work is helping the college bridge the gap from the past to an exciting future.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3S8xZRT3yd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30447\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1dcAEtVD40\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Following focus groups, in-depth interviews, a competitor analysis and a brand refresh in 2020, we embarked on developing a new public-facing campaign to help the college continue to position itself as the private school of choice for the rapidly growing northern Gold Coast region.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7mko9XHUCj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30449\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-27uMRCFOVx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"In order to stand out in the crowded private school space, we looked outside of schools for inspiration—drawing from global sports and technology brands.\\n\\nThis campaign steers right away from traditional school advertising: think students standing and smiling in their school uniforms, older and younger students holding hands and walking through manicured school grounds, girls in safety glasses huddled over a beaker and Bunsen burner.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EkVYlvmrxM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30444\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ek8exDfZlT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The result is a powerful cinematic masterpiece: dramatic, inspirational and compelling. The script was drawn from lyrics of the college’s traditional song. Paired with the inspiring footage, the video effectively acknowledges the past while painting a vivid picture of the future.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IGcqD2p42y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30445\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CUjY0m7ysa\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“It was a pleasure working with New Word Order to develop the new creative for our College. They took the time to get to know what makes our college unique, and helped put that into tangible storytelling.”\",\"plainText\":\"— Aimee Barlett, Marketing and Communications Manager at Coomera Anglican College\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Ja5zJfaN0T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30446\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34956,38164,1,'Rural Aid','2021-09-03 00:43:42','2021-09-03 00:43:42','c9d62d72-86ba-4bbe-824a-07997b13598f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Through drought, flood and fire, Rural Aid is there.',NULL,NULL,'Rural Aid is there for local farmers doing it tough, providing water, fodder and financial and counselling help. \n\nProviding emergency support is the priority, but it was time for Rural Aid to shift its focus to building resilience and sustainability in rural communities.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eLK3JgwUaW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22211\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QCEdWG6OxJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"The nature of the campaign, featuring real farmers telling their story, was insightful for many staff who might not get the chance to speak with or hear from farmers very often.\",\"plainText\":\"**– Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-a1ZSpKzNhg\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/575770982\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4IaqNatl2X\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"The campaign\",\"plainText\":\"Our goal was to raise significant revenue before the end of the financial year. With this campaign we also set out to connect with and thank previous supporters, and strengthen the Rural Aid brand in market.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-F9lQRkpJbI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"The campaign\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our goal was to raise significant revenue before the end of the financial year. With this campaign we also set out to connect with and thank previous supporters, and strengthen the Rural Aid brand in market.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-h8vXLy3MfI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“The generous donations received from our community of supporters as a result from the campaign has had a very positive impact for the beneficiaries of our fundraising—Aussie farmers.”\",\"plainText\":\"**– Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-V9u5ejPQKv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/575783623\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p6CVgVhKEp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Campaign messaging was two-tired: an EOFY donations appeal and a thank you. Both worked to be targeted at existing donors, or people captured in existing databases or prospecting.\\n\\nTo ensure the greatest value for money for our client, we pooled the majority of our ad spend into digital, working closely with our media partner, Pivotus. We A/B tested the messaging and capture the audience with retargeting strategies.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8P2070zTQ8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"\\\"NWO were great to work with and really took an interest in our organisation and what we’re trying to achieve, and this showed through in the quality and the emotion captured in the final production. \\\"\",\"plainText\":\"**– Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rhaSMwFESv\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Creative\",\"plainText\":\"We proposed a campaign based on interviews with Australian farmers who had experiences with Rural Aid.\\n\\nIt’s an honest campaign of full of real people, stories and emotions.\\n\\nWith COVID-19 still hanging around, our approach ensured we avoided potential interruptions, travel restrictions and cancellation costs for our client.\\n\\nThe videos are compilations of interviews with various farmers across the spectrum of industries that are framed by a ‘zoom screen’ visual device, which adds layers of authenticity to the personal stories. \\n\\nSimilarly the display banners and static Facebook posts used the zoom imagery and visual devices—all pointing people to the EOFY Rural Aid landing page where viewers could view the full videos and choose to donate.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-vJUro6swC6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We proposed a campaign based on interviews with Australian farmers who had experiences with Rural Aid.\\n\\nIt’s an honest campaign of full of real people, stories and emotions.\\n\\nWith COVID-19 still hanging around, our approach ensured we avoided potential interruptions, travel restrictions and cancellation costs for our client.\\n\\nThe videos are compilations of interviews with various farmers across the spectrum of industries that are framed by a ‘zoom screen’ visual device, which adds layers of authenticity to the personal stories. \\n\\nSimilarly the display banners and static Facebook posts used the zoom imagery and visual devices—all pointing people to the EOFY Rural Aid landing page where viewers could view the full videos and choose to donate.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3MV0vWsZV5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"I am very proud to have been a part of this campaign. Even though I was part of the storytelling behind the scenes, I was moved at every stage of the process by how tough these Australians have it on a daily basis, and how candid they were with us about their stories.\",\"plainText\":\"**— Kat Scott, producer**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NURtiGsn81\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":\"\",\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34958,38166,1,'My Mental Health','2021-09-03 00:54:26','2021-09-03 00:54:26','dd5a55e1-e95a-4a51-8e22-6528d3fee5ac',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Connecting you to the support services you need in the Brisbane North region',NULL,NULL,'We collaborated with Brisbane North PHN\'s mental health experts to empower consumers, carers and health practitioners to navigate the mental health sector with clear direction and ease. By understanding the website users on a deeper level, our creatives, strategists and developers delivered a meaningful and effective website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5pfvkvSNrw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"21979\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-czaT07FwtQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"21999\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34959,38167,1,'DFV Campaign','2021-09-03 01:21:27','2021-09-03 01:21:27','349a64a5-058c-454f-b944-84ca8d7eeb91',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What do you do when home isn\'t safe',NULL,NULL,'Produced during the height of COVID-19 in 2020 when our team was working remotely, this campaign is a testament to our skill and processes.\n\nDFV can take many forms, but it leaves people feeling isolated, scared and out of control. Our campaign builds awareness of what DFV can feel like and encourages anyone affected to reach out for help.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EhhNBGoCzT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17780\",\"16839\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SSuFI1ciJX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"To slow the spread of COVID-19, people were spending more time at home. But for some, home isn\'t the safe place it should be. The Queensland Government commissioned us to develop a campaign to build awareness of domestic and family violence and the support available.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VXy61QNrbJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16838\",\"16840\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34960,38168,1,'No. 3 campaign','2021-09-03 01:21:28','2021-09-03 01:21:28','0f155e4e-ae7c-48cb-ad30-1b5154f2a4c4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a No. 3? Anything that shouldn\'t go down the loo.',NULL,NULL,'The playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way. We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UMqU1ejtuR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19052\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ubOOdTH4px\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"Water and waste treatment are essential services and flushing the wrong items down the toilet costs Queensland Urban Utilities $200 million every year. Urban Utilities asked us to think of an original, creative campaign idea that would resonate with Queensland families. Our solution was the No. 3 campaign.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3JfRbb2a6Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19059\",\"19058\",\"19057\",\"19056\",\"19055\",\"19054\",\"19053\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34961,38169,1,'Reasons to Stay','2021-09-03 01:21:28','2021-09-03 01:21:28','f05b850a-d3e8-42ea-becd-10008ae08442',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Helping to find reasons to stay',NULL,NULL,'The concept and campaign name of Reasons to Stay emerged from our conversations with people who have lived experience of suicide—both survivors and families of those who had passed away.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Wuk6XROt8C\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19060\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oOjGZKhNOe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"Suicide take around eight Australians from us every day and it needs to stop. Brisbane North PHN commissioned us to join the fight against suicide and produce a powerful digital campaign, speaking to people at risk of suicide and to their friends and family.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lo0qiknCPj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19061\",\"19062\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-trgV3eAZYY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19081\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447117\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xEmYfpUPYn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19064\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447095\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19066\"],\"videoCode\":\"<style>.embed-container { position: relative; 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padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447109\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34962,38170,1,'Medical Mums','2021-09-03 01:21:29','2021-09-03 01:21:29','1babc6bd-722c-4763-b530-00a8743d5ac6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Medical Mums busting vaccination myths',NULL,NULL,'Our market research showed the people in our target market trust their GP\'s advice.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-g4kMbqzyF9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"18584\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4HgMjSCVKR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"Market research in 2015 was showing the anti-vax movement was taking hold.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-mIR2TIGy0g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"18597\",\"18598\",\"18599\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34963,38171,1,'Right time, right place','2021-09-03 01:21:29','2021-09-03 01:21:29','114e13b6-01a1-46a0-9554-eafc7f9f6eeb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Do I go to the ED?',NULL,NULL,'Our solution was to show the people who live in the region, and the large numbers of holidaymakers who travel to the region, that the emergency department isn\'t the only option.\n\nThe healthdirect app shows options for medical care based on your location, so you don\'t need to wait in a crowded emergency department.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22011\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-35PPqrQPxG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"It\'s a constant focus for PHNs, hospital and health services and state governments all over Australia: people are going to the emergency department with non-life-threatening sickness or injuries.\\n\\nTwo years after its last campaign on the topic, the PHN asked us to refresh the campaign strategy, messaging and creative.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22012\",\"22010\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34964,38172,1,'Tritium','2021-09-03 01:21:30','2021-09-03 01:21:30','cd931b5a-989a-4f2a-8cf7-b9c51f37b063',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand set for the future',NULL,NULL,'We turned up the voltage on the launch of the new brand with this show-stopping animated brand video.\nWith an appetite only satisfied by global domination and a powerful vision of energy freedom, Tritium’s journey has only just begun… but they started in the fast lane. We developed a set of foundational branding elements that showcase who Tritium is now and prepares for their exciting future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GLSN3YDBFD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"22084\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/287017736\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0hdQHDSnBf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"As a leading global producer of electric vehicle chargers, Tritium is Brisbane’s most exciting start-up and is now firmly in the global big league.\\n\\nTritium commissioned us to update their brand—to put their internal culture of creativity and innovation on display and to share it with the world.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dz4aGfI5jw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22083\",\"22085\",\"22086\",\"22087\",\"22088\",\"22089\",\"22090\",\"22091\",\"22092\",\"22093\",\"22094\",\"22095\",\"22096\",\"22097\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34965,38173,1,'Safe to See your GP','2021-09-03 01:21:30','2021-09-03 01:21:30','5e805a5f-403a-436a-9c8b-78829a47b789',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Getting back to a normal health routine',NULL,NULL,'Community members were staying at home and not visiting their GP and other health services for regular checkups. To avoid more serious health and wellbeing problems down the track, the community needed to know it was safe to go back to regular appointments. We originally developed this campaign for Darling Downs West Moreton PHN, and Brisbane North PHN requested it run in its region as well.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xsaPgG0g7g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22160\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4A9pSO81W9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"With life beginning to return to normal in Queensland, the Darling Downs West Moreton and Brisbane North PHN wanted to encourage their communities to go back to a normal routine—especially for healthcare.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bd28dXEaNq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22159\",\"22158\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34966,38174,1,'I can','2021-09-03 01:21:31','2021-09-03 01:21:31','b411681f-11de-48c7-9e66-f285905dfd54',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Enrolments campaign',NULL,NULL,'We’ve been working with Citipointe Christian College since 2015, and in that time we have helped them to increase their school tours, enrolments and waiting lists to capacity.\n\nThis year we faced a new challenge: getting parents to commit for the long haul.\n\nWe conducted in-depth interviews and asked parents: What would win you back? From their answers, we developed fresh new creative and messaging directly linked to parents’ aspirations for their children.\n\nThis campaign is unlike anything else in the school market. It’s a powerful differentiator that’s continuing high levels of interest in the target market and enrolments and tour attendance are still growing.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p51LYEpT5O\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38122\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Y6fbAAGpQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38129\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3Nuc4KqR6i\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38130\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rcnsOQ5GI8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38123\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jZNg6COExC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38131\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wchbDpZwnc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38134\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34968,38176,1,'Right time, right place','2021-09-03 01:34:27','2021-09-03 01:34:27','8a778bde-f095-45c7-ac9a-0770b4fbeccc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'So much better than a hospital waiting room',NULL,NULL,'Central Queensland, Wide Bay and Sunshine Coast PHN asked us to refresh its campaign strategy, messaging and creative because people were still going to the emergency department with non-life-threatening sickness or injuries. Our solution was to show the people who live in the region—and holidaymakers—that the emergency department isn\'t the only option.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22011\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22012\",\"22010\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34970,38178,1,'Right time, right place','2021-09-03 01:35:46','2021-09-03 01:35:46','13f690fd-36d7-44f1-9948-ab24e284cfb1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'So much better than a hospital waiting room',NULL,NULL,'Central Queensland, Wide Bay and Sunshine Coast PHN asked us to refresh its campaign strategy, messaging and creative because people were still going to the emergency department with non-life-threatening sickness or injuries. Our solution was to show the people who live in the region—and holidaymakers—that the emergency department isn\'t the only option.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22011\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22012\",\"22010\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34971,38179,1,'Right time, right place','2021-09-03 01:35:54','2021-09-03 01:35:54','5dcdfe8e-f3d1-4a26-b5c0-47d574552de4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'So much better than a hospital waiting room',NULL,NULL,'Central Queensland, Wide Bay and Sunshine Coast PHN asked us to refresh its campaign strategy, messaging and creative because people were still going to the emergency department with non-life-threatening sickness or injuries. Our solution was to show the people who live in the region—and holidaymakers—that the emergency department isn\'t the only option.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22011\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22012\",\"22010\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34973,38181,1,'Safe to See your GP','2021-09-03 01:52:31','2021-09-03 01:52:31','016fb5ba-c830-413e-b87d-ab00541bee80',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'There\'s no reason to put your health on hold',NULL,NULL,'With life beginning to return to normal in Queensland after the height of COVID-19, the Darling Downs and West Moreton  PHN, and Brisbane North PHN wanted to encourage their communities to go back to a normal routine—especially for healthcare.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xsaPgG0g7g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22160\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-emf7fKO95v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Data showed community members were staying at home and not visiting their GP and other health services for regular checkups. \\n\\nTo avoid more serious health and wellbeing problems down the track, the community needed to know it was safe to go back to regular appointments.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bd28dXEaNq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22159\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4a7YEtYm2U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Solution\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We created a fresh campaign called ‘Safe to see your GP’, using friendly animated characters to let people know there is no reason to put their health on hold. \\n\\nThis campaign we developed the campaign strategy, creative, custom illustration, animated video for social media and TV, digital ads, radio ads and landing page.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lx1YJWY50w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SJWVzlIztu\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We originally developed this campaign for Darling Downs and West Moreton PHN, and Brisbane North PHN requested to run it as well. It\'s a great example of our Primary Health Networks working together to improve the health of all Australians.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34974,38182,1,'Safe to See your GP','2021-09-03 01:52:38','2021-09-03 01:52:38','4f00b4f5-fbf9-4669-9907-58677541772c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'There\'s no reason to put your health on hold',NULL,NULL,'With life beginning to return to normal in Queensland after the height of COVID-19, the Darling Downs and West Moreton  PHN, and Brisbane North PHN wanted to encourage their communities to go back to a normal routine—especially for healthcare.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xsaPgG0g7g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22160\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-emf7fKO95v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Data showed community members were staying at home and not visiting their GP and other health services for regular checkups. \\n\\nTo avoid more serious health and wellbeing problems down the track, the community needed to know it was safe to go back to regular appointments.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bd28dXEaNq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22159\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4a7YEtYm2U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Solution\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We created a fresh campaign called ‘Safe to see your GP’, using friendly animated characters to let people know there is no reason to put their health on hold. \\n\\nThis campaign we developed the campaign strategy, creative, custom illustration, animated video for social media and TV, digital ads, radio ads and landing page.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lx1YJWY50w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SJWVzlIztu\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We originally developed this campaign for Darling Downs and West Moreton PHN, and Brisbane North PHN requested to run it as well. It\'s a great example of our Primary Health Networks working together to improve the health of all Australians.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34976,38184,1,'Tritium','2021-09-03 02:00:34','2021-09-03 02:00:34','d7232ae0-f941-46ca-8255-7fa961c18f1f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand set for the future',NULL,NULL,'As a leading global producer of electric vehicle chargers, Tritium is Brisbane’s most exciting start-up and is now firmly in the global big league. Tritium commissioned us to update their brand and produce a launch video—to put their internal culture of creativity and innovation on display and share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GLSN3YDBFD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"22084\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/287017736\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dz4aGfI5jw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22083\",\"22085\",\"22086\",\"22087\",\"22088\",\"22089\",\"22090\",\"22091\",\"22092\",\"22093\",\"22094\",\"22095\",\"22096\",\"22097\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34978,38186,1,'Tritium','2021-09-03 02:00:54','2021-09-03 02:00:54','fd28a55e-43b3-4b6b-b9e4-57c7ce7626fd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand set for the future',NULL,NULL,'As a leading global producer of electric vehicle chargers, Tritium is Brisbane’s most exciting start-up and is now firmly in the global big league. Tritium commissioned us to update their brand and produce a launch video—to put their internal culture of creativity and innovation on display and share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GLSN3YDBFD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"22084\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/287017736\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dz4aGfI5jw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22083\",\"22085\",\"22086\",\"22087\",\"22088\",\"22089\",\"22090\",\"22091\",\"22092\",\"22093\",\"22094\",\"22095\",\"22096\",\"22097\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34979,38187,1,'Tritium','2021-09-03 02:01:01','2021-09-03 02:01:01','dab40868-f040-4c9a-9705-91c168a16ac7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand set for the future',NULL,NULL,'As a leading global producer of electric vehicle chargers, Tritium is Brisbane’s most exciting start-up and is now firmly in the global big league. Tritium commissioned us to update their brand and produce a launch video—to put their internal culture of creativity and innovation on display and share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GLSN3YDBFD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"22084\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/287017736\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dz4aGfI5jw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22083\",\"22085\",\"22086\",\"22087\",\"22088\",\"22089\",\"22090\",\"22091\",\"22092\",\"22093\",\"22094\",\"22095\",\"22096\",\"22097\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34982,38190,1,'Reasons to Stay','2021-09-03 02:08:55','2021-09-03 02:08:55','233cf4d4-3ad6-4da7-97f7-e30a71ffb52e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Finding reasons to stay',NULL,NULL,'The concept and campaign name of Reasons to Stay emerged from our conversations with people who have lived experience of suicide—both survivors and families of those who had passed away.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Wuk6XROt8C\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19060\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oOjGZKhNOe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Challenge\",\"plainText\":\"Suicide take around eight Australians from us every day and it needs to stop. Brisbane North PHN commissioned us to join the fight against suicide and produce a powerful digital campaign, speaking to people at risk of suicide and to their friends and family.\",\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lo0qiknCPj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19061\",\"19062\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-trgV3eAZYY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19081\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447117\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xEmYfpUPYn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19064\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447095\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19066\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447106\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19067\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447102\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new4\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19068\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447109\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(34984,38192,1,'Reasons to Stay','2021-09-03 03:29:11','2021-09-03 03:29:11','2ae79077-b2ee-4dad-a0e3-a35f2630d5dd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Finding reasons to stay',NULL,NULL,'Our agency purpose—to make a meaningful difference to people’s lives—rings no truer than this campaign. Conversations can be lifesaving. The Reasons to Stay campaign drives this message to remind people to reach out and find their reasons to keep living.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Wuk6XROt8C\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19060\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-vjXnYnypEU\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Suicide takes around eight Australians from us every day and it needs to stop.\\n\\nBrisbane North PHN commissioned us to join the fight against suicide and produce a powerful digital campaign, speaking to people at risk of suicide and to their friends and family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"},\"collapsed\":\"\"}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xEmYfpUPYn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19064\"],\"videoCode\":\"<style>.embed-container { position: relative; 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Anything that shouldn\'t go down the loo.',NULL,NULL,'The playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way. We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UMqU1ejtuR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19052\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YLmNoEn3SV\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Water and waste treatment are essential services and flushing the wrong items down the toilet costs Queensland Urban Utilities $200 million every year.\\n\\nUrban Utilities asked us to think of an original, creative campaign idea that would resonate with Queensland families. Our solution was the No. 3 campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FITIFbeFNO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19053\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lKKKRlcirp\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"So, what\'s a No. 3? It\'s anything that shouldn’t go down the loo. Talking about our toilet habits is never comfortable. 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Anything that shouldn\'t go down the loo.',NULL,NULL,'The playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way. We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UMqU1ejtuR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19052\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YLmNoEn3SV\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Water and waste treatment are essential services and flushing the wrong items down the toilet costs Queensland Urban Utilities $200 million every year.\\n\\nUrban Utilities asked us to think of an original, creative campaign idea that would resonate with Queensland families. 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To navigate our way around the taboo topic, our creative team used humour to influence the bright, quirky look and feel of the entire campaign.\\n\\nThe playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rwksXdZztM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19054\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-szxmUd2L8D\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Result\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The campaign reached 29,790 people in its first month, and we quickly saw signs of behaviour change. \\n\\nAccording to independent market research, 50% of people will no longer flush wet wipes, 48% of people will no longer flush tampons, 47% will no longer flush condoms and 45% will no longer flush cotton buds as a result of seeing this campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xxFbGAqcFU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19055\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2exJaiRsw5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17248\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FFU7esnnDy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17249\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cUrrp9Mq8e\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19058\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QpOS0cp79X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17251\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(36170,39378,1,'Domestic and family violence','2021-09-03 05:07:10','2021-09-03 05:07:10','ad4b77cd-0289-4726-8d91-6f875c8d7691',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Everyone deserves to feel safe',NULL,NULL,'We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2BMTwZsxt5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16826\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yW5tY9wyAQ\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":\"\",\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BAdruYcFgJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16838\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CsRNpWzHen\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":\"\",\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fOoytqzb18\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16839\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0Latj6rdpS\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":\"\",\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7Bn5w0QSW7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16840\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-refpZT5QBU\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":\"\",\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JtCJdSgzXY\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":\"\",\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-vsjyJmaOWT\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":\"\",\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Qes33flGQL\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Work of this kind speaks straight to our purpose as an agency: to make a meaningful impact to people’s lives. Our team is proud to have been involved supporting families in our local community.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(36293,39501,1,'Domestic and family violence','2021-09-03 05:07:32','2021-09-03 05:07:32','96697e2b-5242-4bb2-97f1-cf757ed7a1c1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Everyone deserves to feel safe',NULL,NULL,'We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2BMTwZsxt5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16826\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yW5tY9wyAQ\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":\"\",\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BAdruYcFgJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16838\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CsRNpWzHen\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":\"\",\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fOoytqzb18\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16839\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0Latj6rdpS\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":\"\",\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7Bn5w0QSW7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16840\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-refpZT5QBU\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":\"\",\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JtCJdSgzXY\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":\"\",\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-vsjyJmaOWT\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":\"\",\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Qes33flGQL\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Work of this kind speaks straight to our purpose as an agency: to make a meaningful impact to people’s lives. Our team is proud to have been involved supporting families in our local community.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(37245,40453,1,'Domestic and family violence','2021-09-03 05:17:17','2021-09-03 05:17:17','6fa0089c-708c-446d-b852-2e41e9194da4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Everyone deserves to feel safe',NULL,NULL,'We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2BMTwZsxt5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16826\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yW5tY9wyAQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\\n\\nEveryone deserves to feel safe. Domestic and family violence is never acceptable. Help and support are available.\\n\\nThis is the campaign message the Queensland Government commissioned us to develop as the impact of COVID-19 rippled across our state.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BAdruYcFgJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16838\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CsRNpWzHen\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We started the project by researching DFV campaigns in Australia and around the world.\\n\\nOur diverse target market included:\\n\\n1. Adult Queenslanders 18+ who are affected by domestic and family violence\\n\\n- People experiencing domestic and family violence\\n- People who become aware of domestic and family violence occurring\\n\\n2. Young Queenslanders 13-17 years old who may be affected by domestic and family violence in their household.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fOoytqzb18\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16839\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7Bn5w0QSW7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16840\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-refpZT5QBU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Messaging\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Rather than describe exactly what DFV might look like, the scripts and campaign advertisements echo the thoughts and feelings of those experiencing or observing DFV.\\n\\nThe copy style is concise, informal and written to an individual. DFV is complex and often hard to identify. We unpacked the different dimensions of DFV and always pointed the reader or viewer to help and support.\\n\\nOur messages were targeted to a diverse Queensland audience. We aimed to capture the human experience and emotions of DFV through the voice and style of the copy.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JtCJdSgzXY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our creative team completed an environmental scan to develop three design concepts with strategic choices in colours, symbols, typography and iconography.\\n\\nThe icons are simple and symbolic. We were careful to avoid using the human figure or gender-specific shapes to symbolise violent or threatening behaviours.\\n\\nInstead, our goal was to capture the far-reaching effect of domestic violence in the home and family through clean and minimal iconography, colours and shapes.\\n\\nWe used brand colours strategically, ensuring they were striking but not aggressive or alarming. Wherever possible, we avoided dark colours and shadows.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-vsjyJmaOWT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Animation\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"When directing the animation style, we wanted to convey the key messages of the campaign clearly and quickly. The morphing animation style is eye-catching and interesting.\\n\\nThe morphing shapes also efficiently unpack important messages to the viewer, complementing and supporting the messages in the video voiceover.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0Latj6rdpS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Phase 2\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"After the success of our 2020 launch, we rolled out a new iteration in 2021 that focused more on the non-physical forms of domestic and family violence.\\n\\nThis includes behaviour around controlling or monitoring finances, technology and social interactions.\\n\\nOur goal: to raise awareness and understanding of these forms of abuse, and communicate the seriousness of these behaviours.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Qes33flGQL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Work of this kind speaks straight to our purpose as an agency: to make a meaningful impact to people’s lives. Our team is proud to have been involved supporting families in our local community.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(37285,40493,1,'I can.','2021-09-03 05:40:34','2021-09-03 05:40:34','e79cc334-8613-4182-9c52-342261d07c31',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Strategy, brand and enrolments campaign',NULL,NULL,'Our campaign was based around the concept of ‘I can’, which responded to market research with parents and focused on the outcomes for students.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p51LYEpT5O\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38122\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iYNrrlmMZA\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We’ve been working with Citipointe Christian College for a number of years, having first helped them define their brand and distinctives, and then campaigned the brand to great success and high enrolments and waiting lists.\\n\\nWe then faced a new challenge: getting parents to commit for the long haul.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Y6fbAAGpQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38129\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KQMovznY0B\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We conducted in-depth interviews and asked parents: What would win you back? From their answers, we developed fresh new creative and messaging directly linked to parents’ aspirations for their children.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3Nuc4KqR6i\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38130\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UCCnWZFQHi\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The brand is now visually distinguishing from the competition by moving away from the usual depictions of happy children in school uniforms to a stronger conceptual approach that places students within the real-world situations the school is preparing them to reach.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rcnsOQ5GI8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38123\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-V3kt5nqhg3\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Results\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"This campaign is unlike anything else in the school market. It’s a powerful differentiator that’s continuing high levels of interest in the target market and enrolments and tour attendance are still growing.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jZNg6COExC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38131\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wchbDpZwnc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38134\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(37286,40494,1,'I can.','2021-09-03 05:40:44','2021-09-03 05:40:44','743156b1-1864-4672-ba64-49849a1b3fd3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Strategy, brand and enrolments campaign',NULL,NULL,'Our campaign was based around the concept of ‘I can’, which responded to market research with parents and focused on the outcomes for students.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p51LYEpT5O\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38122\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iYNrrlmMZA\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We’ve been working with Citipointe Christian College for a number of years, having first helped them define their brand and distinctives, and then campaigned the brand to great success and high enrolments and waiting lists.\\n\\nWe then faced a new challenge: getting parents to commit for the long haul.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Y6fbAAGpQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38129\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KQMovznY0B\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We conducted in-depth interviews and asked parents: What would win you back? From their answers, we developed fresh new creative and messaging directly linked to parents’ aspirations for their children.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3Nuc4KqR6i\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38130\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UCCnWZFQHi\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The brand is now visually distinguishing from the competition by moving away from the usual depictions of happy children in school uniforms to a stronger conceptual approach that places students within the real-world situations the school is preparing them to reach.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rcnsOQ5GI8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38123\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-V3kt5nqhg3\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Results\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"This campaign is unlike anything else in the school market. It’s a powerful differentiator that’s continuing high levels of interest in the target market and enrolments and tour attendance are still growing.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jZNg6COExC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38131\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wchbDpZwnc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"38134\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(37288,40496,1,'Domestic and family violence','2021-09-03 05:49:35','2021-09-03 05:49:35','7547890a-71d9-4f12-be73-b6e022367f10',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Everyone deserves to feel safe',NULL,NULL,'We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2BMTwZsxt5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16826\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yW5tY9wyAQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\\n\\nEveryone deserves to feel safe. Domestic and family violence is never acceptable. Help and support are available.\\n\\nThis is the campaign message the Queensland Government commissioned us to develop as the impact of COVID-19 rippled across our state.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BAdruYcFgJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16838\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CsRNpWzHen\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We started the project by researching DFV campaigns in Australia and around the world.\\n\\nOur diverse target market included:\\n\\n1. Adult Queenslanders 18+ who are affected by domestic and family violence\\n\\n- People experiencing domestic and family violence\\n- People who become aware of domestic and family violence occurring\\n\\n2. Young Queenslanders 13-17 years old who may be affected by domestic and family violence in their household.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fOoytqzb18\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16839\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7Bn5w0QSW7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16840\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-refpZT5QBU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Messaging\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Rather than describe exactly what DFV might look like, the scripts and campaign advertisements echo the thoughts and feelings of those experiencing or observing DFV.\\n\\nThe copy style is concise, informal and written to an individual. DFV is complex and often hard to identify. We unpacked the different dimensions of DFV and always pointed the reader or viewer to help and support.\\n\\nOur messages were targeted to a diverse Queensland audience. We aimed to capture the human experience and emotions of DFV through the voice and style of the copy.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JtCJdSgzXY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our creative team completed an environmental scan to develop three design concepts with strategic choices in colours, symbols, typography and iconography.\\n\\nThe icons are simple and symbolic. We were careful to avoid using the human figure or gender-specific shapes to symbolise violent or threatening behaviours.\\n\\nInstead, our goal was to capture the far-reaching effect of domestic violence in the home and family through clean and minimal iconography, colours and shapes.\\n\\nWe used brand colours strategically, ensuring they were striking but not aggressive or alarming. Wherever possible, we avoided dark colours and shadows.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-vsjyJmaOWT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Animation\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"When directing the animation style, we wanted to convey the key messages of the campaign clearly and quickly. The morphing animation style is eye-catching and interesting.\\n\\nThe morphing shapes also efficiently unpack important messages to the viewer, complementing and supporting the messages in the video voiceover.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0Latj6rdpS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Phase 2\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"After the success of our 2020 launch, we rolled out a new iteration in 2021 that focused more on the non-physical forms of domestic and family violence.\\n\\nThis includes behaviour around controlling or monitoring finances, technology and social interactions.\\n\\nOur goal: to raise awareness and understanding of these forms of abuse, and communicate the seriousness of these behaviours.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Qes33flGQL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Work of this kind speaks straight to our purpose as an agency: to make a meaningful impact to people’s lives. Our team is proud to have been involved supporting families in our local community.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(37290,40498,1,'NSPT','2021-09-03 05:55:52','2021-09-03 05:55:52','39e2551e-b107-461a-aa60-bd1b3d38ea9a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'National Suicide Prevention Trials',NULL,NULL,'The team of Brisbane North PHN is one of the national sites chosen to deliver National Suicide Prevention Trial (NSPT) funding.\n\nWith the four-year trial drawing to a close, we were chosen to consult with Brisbane North communities who had been selected for the trial: LGBTIQ communities, Aboriginal and Torres Strait Islander communities, and community organisations working with young to middle-aged men.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Bri6BITkLV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\"],\"blocks\":{\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our work had two important parts. The first was to engage deeply and sensitively with communities to understand their experiences, successes and reflections during the four years of trial funding and to report on these. The second was to deliver useful materials the service organisations could use to seek further funding and sponsorships as they transitioned from trial funding.\\n\\nTo successfully undertake community engagement, we again partnered with Janine Crawford, a skilled health consultant and Aboriginal and Torres Strait Islander woman. Our work included workshops, face-to-face interviews and a highly successful yarning circle, and these important and sensitive conversations—which included Sad News/Sorry Business—were given the time and space each needed. \\n\\nThe finalised report was submitted to NSPT as a qualitative reflection on the remarkable achievements of the trial—including the PHN’s commitment to community-led co-design, and the healing within communities that was begun through the intentionally collaborative process.\\n\\nTo offer creative services that were suited to the context, needs and existing resourcing of the seven service organisations, we offered a menu of items, ranging from fact sheets to marketing consultations. The groups then chose the elements that were of greatest use to them.\\n\\nPart of the unique nature of the Brisbane North PHN NSPT trial was the emphasis on community partnerships and collaboration, and we embodied this in our design approach, too. To enable groups to pitch together or separately for any future suicide prevention funding, we created a single brand style to visually unify any designed material. Each group, then, had its own logo and its own colour palette within that visual style—a brand within a brand. That way, any future funding pitches that relied on our designed material could look as though the groups were unique but still closely aligned. \",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(37292,40500,1,'NSPT','2021-09-03 05:58:48','2021-09-03 05:58:48','2c42db54-9c77-464a-bd7a-2a76184c5c19',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'National Suicide Prevention Trials',NULL,NULL,'The team of Brisbane North PHN is one of the national sites chosen to deliver National Suicide Prevention Trial (NSPT) funding.\n\nWith the four-year trial drawing to a close, we were chosen to consult with Brisbane North communities who had been selected for the trial: LGBTIQ communities, Aboriginal and Torres Strait Islander communities, and community organisations working with young to middle-aged men.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Bri6BITkLV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\"],\"blocks\":{\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our work had two important parts. The first was to engage deeply and sensitively with communities to understand their experiences, successes and reflections during the four years of trial funding and to report on these. The second was to deliver useful materials the service organisations could use to seek further funding and sponsorships as they transitioned from trial funding.\\n\\nTo successfully undertake community engagement, we again partnered with Janine Crawford, a skilled health consultant and Aboriginal and Torres Strait Islander woman. Our work included workshops, face-to-face interviews and a highly successful yarning circle, and these important and sensitive conversations—which included Sad News/Sorry Business—were given the time and space each needed. \\n\\nThe finalised report was submitted to NSPT as a qualitative reflection on the remarkable achievements of the trial—including the PHN’s commitment to community-led co-design, and the healing within communities that was begun through the intentionally collaborative process.\\n\\nTo offer creative services that were suited to the context, needs and existing resourcing of the seven service organisations, we offered a menu of items, ranging from fact sheets to marketing consultations. The groups then chose the elements that were of greatest use to them.\\n\\nPart of the unique nature of the Brisbane North PHN NSPT trial was the emphasis on community partnerships and collaboration, and we embodied this in our design approach, too. To enable groups to pitch together or separately for any future suicide prevention funding, we created a single brand style to visually unify any designed material. Each group, then, had its own logo and its own colour palette within that visual style—a brand within a brand. That way, any future funding pitches that relied on our designed material could look as though the groups were unique but still closely aligned. \",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(37293,40501,1,'Queensland Mental Health Commission','2021-09-03 06:04:36','2022-08-24 04:25:36','f5ab992e-a74d-4ea3-8386-3d6ec3eb1e21',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Community engagement strategy',NULL,NULL,'We refined QMHC\'s approach to communication and engagement with stakeholders, with a view to determining an accurate view of the enormous breadth of their stakeholders, their efficacy in reaching them, and the right mix of communication tools and tactics to better engage.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Nja5s2hLHi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Since its inception, the Queensland Mental Health Commission has sought to lead discourse and policy among government, stakeholder and grassroots community groups around mental health, suicide, and alcohol and other drugs.\\n\\nWe gained clear lines of sight into the impressions and needs of their stakeholder audience through 26 guided, in-depth phone interviews. \\n\\nEach interview was between 30 and 45 minutes long, and followed an approved guide to elicit data and insights to key questions. \\n\\nKey stakeholders included representatives of vulnerable groups, including remote communities, LGBTIQ+ stakeholder organisations, and Aboriginal and Torres Strait Islander groups.\\n\\nFrom this data, we developed an insights document and then a strategy to enable the Commission’s 20+ staff to better reach stakeholders with timely, needed communication and engagement opportunities.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'QMHC','Stakeholder engagement',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(37294,40502,1,'QMHC','2021-09-03 06:10:03','2021-09-03 06:10:03','dde1aaa0-a8f9-4509-aaf1-d6b684e90cf0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Queensland Mental Health Commission community engagement',NULL,NULL,'We gained clear lines of sight into the impressions and needs of their stakeholder audience through 26 guided, in-depth phone interviews. Each interview was between 30 and 45 minutes long, and followed an approved guide to elicit data and insights to key questions. Key stakeholders included representatives of vulnerable groups, including remote communities, LGBTIQ+ stakeholder organisations, and Aboriginal and Torres Strait Islander groups.\n\nFrom this data, we developed an insights document and then a strategy to enable the Commission’s 20+ staff to better reach stakeholders with timely, needed communication and engagement opportunities.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(37295,40503,1,'Brisbane North PHN','2021-09-03 06:10:44','2021-09-03 06:10:44','3630bfc1-54f1-429e-8a50-1e3a40596873',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'National Suicide Prevention Trials',NULL,NULL,'We were chosen to consult with Brisbane North communities who had been selected for the trial: LGBTIQ communities, Aboriginal and Torres Strait Islander communities, and community organisations working with young to middle-aged men.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Bri6BITkLV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The team of Brisbane North PHN is one of the national sites chosen to deliver National Suicide Prevention Trial (NSPT) funding.\\n\\nOur work had two important parts. The first was to engage deeply and sensitively with communities to understand their experiences, successes and reflections during the four years of trial funding and to report on these. The second was to deliver useful materials the service organisations could use to seek further funding and sponsorships as they transitioned from trial funding.\\n\\nTo successfully undertake community engagement, we again partnered with Janine Crawford, a skilled health consultant and Aboriginal and Torres Strait Islander woman. Our work included workshops, face-to-face interviews and a highly successful yarning circle, and these important and sensitive conversations—which included Sad News/Sorry Business—were given the time and space each needed. \\n\\nThe finalised report was submitted to NSPT as a qualitative reflection on the remarkable achievements of the trial—including the PHN’s commitment to community-led co-design, and the healing within communities that was begun through the intentionally collaborative process.\\n\\nTo offer creative services that were suited to the context, needs and existing resourcing of the seven service organisations, we offered a menu of items, ranging from fact sheets to marketing consultations. The groups then chose the elements that were of greatest use to them.\\n\\nPart of the unique nature of the Brisbane North PHN NSPT trial was the emphasis on community partnerships and collaboration, and we embodied this in our design approach, too. To enable groups to pitch together or separately for any future suicide prevention funding, we created a single brand style to visually unify any designed material. Each group, then, had its own logo and its own colour palette within that visual style—a brand within a brand. That way, any future funding pitches that relied on our designed material could look as though the groups were unique but still closely aligned.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(37296,40504,1,'Heart HQ','2021-09-03 06:26:25','2022-08-12 03:46:35','f60c69b7-3c1b-4765-aba1-7de85a754a3b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P3bQXxcsfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44878\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. Cardiology is a highly specialised field within medicine, and to grow sustainably, they needed to attract more associates.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lgp01pReVY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44873\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aTg3yWEGh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Objective\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business, and to grow the business’s referrer and patient networks.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gG5PvaSbvX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44864\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oXH0AQY2PC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our brand strategy drew on customer and referrer interviews, competitor insights and employee workshops, which also helped to define the brand values of the business. \\n\\nIt was clear the practice and the individual directors were held in high esteem by their medical colleagues. They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics and services that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. So the Heart HQ brand connects with patients on a personal level and makes them feel reassured that they matter.\\n\\nIt’s this mix of strategy and heart that makes Heart HQ a brand that will stand tall among all the others.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ISdJyIN6AW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44874\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDNF080GkR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A name, tagline, brand visual identity, website, signage and countless assets that match up with Heart HQ’s brand promise of delivering world-class cardiac care on the Sunshine Coast.\\n\\nThe quality of the brand assets significantly differentiates Heart HQ from all other competitor practices.\\n\\nCreatively, the brand is modern, refreshing and arguably not what you would expect from an organisation in the medical field – but at the same time, the language is warm, supportive and with just the right amount of authority.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Np5NPasoP9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### \\\"Suzanne and her team came highly recommended. It was a great journey working with them to develop our new brand and we were very impressed with their ideas, enthusiasm and innovation. We have a new brand, a new identity and the confidence now to deliver on our growth plans.\\\"\\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VvPbVRO0Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45205\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AUTeHLiAy1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### \\\"NWO is part of our success journey.\\\"\\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,'Heart HQ','Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(37297,40505,1,'Heart HQ','2021-09-03 06:36:49','2021-09-03 06:36:49','83cf8718-f4bb-4cfc-94ff-318c5a0f1e84',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. Cardiology is a highly specialised field within medicine, and to grow sustainably, they needed to attract more associates.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aTg3yWEGh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Objective\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business, and to grow the business’s referrer and patient networks.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oXH0AQY2PC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our brand strategy drew on customer and referrer interviews, competitor oversight and employee workshops, which also helped to define the brand values of the business. \\n\\nIt was clear the practice and the individual directors were held in high esteem by their medical colleagues. They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics for CT and heart murmurs that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. So the Heart HQ brand connects with patients on a personal level and makes them feel reassured that they matter.\\n\\nIt’s this mix of strategy and heart that makes Heart HQ a brand that will stand tall among all the others.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDNF080GkR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"A name, tagline, brand visual identity, website, signage and countless assets that match up with Heart HQ’s brand promise of delivering world-class cardiac care on the Sunshine Coast.\\n\\nThe quality of the brand assets significantly differentiates Heart HQ from all other competitor practices.\\n\\nCreatively, the brand is modern, refreshing and arguably not what you would expect from an organisation in the medical field – but at the same time, the language is warm, supportive and with just the right amount of authority.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(37298,40506,1,'West Moreton Anglican College','2021-09-03 06:50:20','2022-08-08 06:26:22','f30796bd-e424-46a7-a4f2-7390d6bd9e48',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The school for (real) life campaign',NULL,NULL,'Like schools everywhere, West Moreton Anglican College needed to change its plans to bring parents onto campus to experience the school because of the coronavirus.\n\nThis meant the annual open day was cancelled. 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Our creative solution was to make Endeavour customers the heroes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uYLiG0E4oM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/265285881\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQfzkp05OB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Endeavour’s new brand video is an expression of their unifying purpose to truly serve and make a meaningful difference in the lives of their customers.\\n\\nThe campaign speaks for and to the extended stakeholder community about the vision, quality and outcomes of Endeavour’s services. It included:\\n<ul>\\n  <li>brand story</li>\\n  <li>full visual brand development from a supplied logo</li>\\n  <li>hero photography</li>\\n  <li>brand book</li>\\n  <li>brand video</li>\\n  <li>employer brand and collateral</li>\\n  <li>launch campaign.</li>\\n</ul>\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QPJ6J6kHcL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45340\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qBnvWlcG0T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Many powerful stories came out of this job, but the most incredible was watching Endeavour customers embrace the opportunity to model for our video and photography crew. Endeavour reported back to us the meaningful moments when their customers saw their photos for the first time.\\n\\nSince the brand and campaign launch in June 2018, Endeavour has boosted their number of leads for their main service areas: accommodation, day services and work placements. With a long-term goal in mind, these results are significantly greater than anticipated, and only a few months since the campaign launch.\\n\\nIn addition, Endeavour reported to us unexpected community engagement at their events—people who have no connection to intellectual disability and have not previously been involved with the foundation. We look forward to following this story and discovering the full impact of our work.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Endeavour Foundation','The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41630,44838,1,'Endeavour Foundation','2021-09-10 01:16:41','2021-09-10 01:16:41','2e017180-e702-4e5a-8711-9ac4a2911574',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Rebranding an icon for a new era',NULL,NULL,'The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story. We stepped in to capture the essence of authentic customer service: to tell Endeavour’s compelling brand story about the people they serve, and the people who serve.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XE9ZIQrYn6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Endeavour delivers essential, personalised and compassionate services to people with intellectual disabilities. When the NDIS was introduced, it was the perfect opportunity for Endeavour to show the world what their services mean to the community it serves.\\n\\nThey asked us to take their new logo and develop a complementary campaign and suite of branding tools to support it. Our goal was to capture the heart of Endeavour Foundation through storytelling and unify the foundation’s people and customers under one powerful vision.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JKRNdGpqnc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We based our campaign strategy on one question: what would make my life better? The question explored Endeavour’s objective to create a brand that could represent their customers and generate greater possibilities for their care. Our creative solution was to make Endeavour customers the heroes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQfzkp05OB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Endeavour’s new brand video is an expression of their unifying purpose to truly serve and make a meaningful difference in the lives of their customers.\\n\\nThe campaign speaks for and to the extended stakeholder community about the vision, quality and outcomes of Endeavour’s services. It included:\\n- brand story\\n- full visual brand development from a supplied logo\\n- hero photography\\n- brand book\\n- brand video\\n- employer brand and collateral\\n- launch campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qBnvWlcG0T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Many powerful stories came out of this job, but the most incredible was watching Endeavour customers embrace the opportunity to model for our video and photography crew. Endeavour reported back to us the meaningful moments when their customers saw their photos for the first time.\\n\\nSince the brand and campaign launch in June 2018, Endeavour has boosted their number of leads for their main service areas: accommodation, day services and work placements. With a long-term goal in mind, these results are significantly greater than anticipated, and only a few months since the campaign launch.\\n\\nIn addition, Endeavour reported to us unexpected community engagement at their events—people who have no connection to intellectual disability and have not previously been involved with the foundation. We look forward to following this story and discovering the full impact of our work.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41632,44840,1,'Brisbane North PHN NSPT','2021-09-10 01:18:35','2021-09-10 01:18:35','3e02dff9-c6bb-48f2-9b62-d2f532eb9b64',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'National Suicide Prevention Trials',NULL,NULL,'We were chosen to consult with Brisbane North communities who had been selected for the trial: LGBTIQ communities, Aboriginal and Torres Strait Islander communities, and community organisations working with young to middle-aged men.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Bri6BITkLV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The team of Brisbane North PHN is one of the national sites chosen to deliver National Suicide Prevention Trial (NSPT) funding.\\n\\nOur work had two important parts. The first was to engage deeply and sensitively with communities to understand their experiences, successes and reflections during the four years of trial funding and to report on these. The second was to deliver useful materials the service organisations could use to seek further funding and sponsorships as they transitioned from trial funding.\\n\\nTo successfully undertake community engagement, we again partnered with Janine Crawford, a skilled health consultant and Aboriginal and Torres Strait Islander woman. Our work included workshops, face-to-face interviews and a highly successful yarning circle, and these important and sensitive conversations—which included Sad News/Sorry Business—were given the time and space each needed. \\n\\nThe finalised report was submitted to NSPT as a qualitative reflection on the remarkable achievements of the trial—including the PHN’s commitment to community-led co-design, and the healing within communities that was begun through the intentionally collaborative process.\\n\\nTo offer creative services that were suited to the context, needs and existing resourcing of the seven service organisations, we offered a menu of items, ranging from fact sheets to marketing consultations. The groups then chose the elements that were of greatest use to them.\\n\\nPart of the unique nature of the Brisbane North PHN NSPT trial was the emphasis on community partnerships and collaboration, and we embodied this in our design approach, too. To enable groups to pitch together or separately for any future suicide prevention funding, we created a single brand style to visually unify any designed material. Each group, then, had its own logo and its own colour palette within that visual style—a brand within a brand. That way, any future funding pitches that relied on our designed material could look as though the groups were unique but still closely aligned.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41633,44841,1,'Brisbane North PHN website','2021-09-10 01:18:39','2022-08-24 01:14:57','fa688c0f-2bf2-4764-955c-40951358f5a2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Better access, better health',NULL,NULL,'The PHN’s website is where the ‘better access, better health’ vision comes to life and starts important conversations. This was an opportunity to innovate, collaborate and leverage the PHN\'s work through a powerful digital solution. With a clean design, intuitive user journeys and plain English content, this site is transforming the digital experience for stakeholders within and outside the PHN.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yXpuBl6k0n\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47745\",\"47746\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fee2W6XmAG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Every conversation matters when it comes to better community access to good health.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Check out the website\",\"buttonImage\":[],\"internalLink\":[],\"externalLink\":\"https://brisbanenorthphn.org.au/\",\"buttonStyle\":\"outline\",\"buttonColour\":\"black\"}}},\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Brisbane North PHN website','The PHN’s website is where the ‘better access, better health’ vision comes to life and starts important conversations.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41634,44842,1,'Brisbane North PHN website','2021-09-10 01:21:43','2021-09-10 01:21:43','958f5295-f764-4879-bbf2-777b271e330d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Better access, better health',NULL,NULL,'The PHN’s website is where the ‘better access, better health’ vision comes to life and starts important conversations. This was an opportunity to innovate, collaborate and leverage the PHN\'s work through a powerful digital solution. With a clean design, intuitive user journeys and plain English content, this site is transforming the digital experience for stakeholders within and outside the PHN.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41635,44843,1,'Brisbane South PHN','2021-09-10 01:24:02','2022-08-08 06:20:26','19199a7b-1f01-4041-84ac-b8605a3f2acc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Aged Care Navigator',NULL,NULL,'We helped Brisbane South PHN to encourage older people to sign up to My Aged Care, so affordable, practical support is ready for them when they need it.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oNzYQDCB0J\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47749\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JuROxoLizt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Authentic community engagement\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We ran focus groups with people within the target market—in Redlands and Logan—and learned their perceptions of aged care, the challenges with navigating services and levels of participation in My Aged Care.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gGzYlN4TtN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47750\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VOx7qvXe9V\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We developed a campaign strategy and creative to encourage people in the target groups to attend an information session.\\n\\nA key element to our campaign strategy was targeting the \'influencer\' group: children who often help their elderly parents to find the right support and make decisions. Influencers spend a lot of time using digital media, particularly Facebook, so this formed a large part of the campaign collateral we developed.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VEF0Vw8lC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47751\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VfrmLMDvpV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47752\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Brisbane South PHN','We helped Brisbane South PHN to encourage older people to sign up to My Aged Care, so affordable, practical support is ready for them when they need it.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41636,44844,1,'Brisbane South PHN','2021-09-10 01:28:12','2021-09-10 01:28:12','717f6fe6-583e-4c20-8099-22d16d923b62',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Aged Care Navigator',NULL,NULL,'We helped Brisbane South PHN to encourage older people to sign up to My Aged Care, so affordable, practical support is ready for them when they need it.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JuROxoLizt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Authentic community engagement\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We ran focus groups with people within the target market—in Redlands and Logan—and learned their perceptions of aged care, the challenges with navigating services and levels of participation in My Aged Care.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VOx7qvXe9V\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We developed a campaign strategy and creative to encourage people in the target groups to attend an information session.\\n\\nA key element to our campaign strategy was targeting the \'influencer\' group: children who often help their elderly parents to find the right support and make decisions. Influencers spend a lot of time using digital media, particularly Facebook, so this formed a large part of the campaign collateral we developed.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41637,44845,1,'Department of Housing and Public Works','2021-09-10 01:29:05','2022-08-08 06:19:55','fd8b5e43-69e6-4713-835c-f770b2fc5e3e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Have your say in a better renting future',NULL,NULL,'With a range of renting reforms not yet law, we created a campaign to drive renters to a survey where they could have their say.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NnAYpM8RPK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47660\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2V7rQTXdap\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"More Queenslanders are renting than ever before.\\n\\nSo the Department of Housing and Public Works wanted to have open and honest conversations with renters, property owners and managers about what matters and what needs to change.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BQeIecGM9t\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47661\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-mjELLOS8zt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The messaging was compelling and obvious to convince the target groups there was value in them participating in the survey. To motivate the audiences, we tapped into key renting issues but kept a warm and positive sentiment.\\n\\nWe developed display ads, videos and static posts to build awareness and capture interest.\\n\\nPlus, we used long-form Facebook posts to convert target group interest and inform them on the details.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CDacbY6rtS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47662\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W1OXhvU4i4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign had a total of 24 posts across two weeks, reaching 1.37 million individual Facebook users, with more than 42,000 engagements.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VN9WYyb9Pi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47663\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Department of Housing and Public Works - Have your say in a better renting future','With a range of renting reforms not yet law, we created a campaign to drive renters to a survey where they could have their say.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41638,44846,1,'Department of Housing and Public Works','2021-09-10 01:37:29','2021-09-10 01:37:29','ecc777bf-9e16-4e37-ac4f-980eea7c96c3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Have your say in a better renting future',NULL,NULL,'With a range of renting reforms not yet law, we created a campaign to drive renters to a survey where they could have their say.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2V7rQTXdap\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new3\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"More Queenslanders are renting than ever before.\\n\\nSo the Department of Housing and Public Works wanted to have open and honest conversations with renters, property owners and managers about what matters and what needs to change.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-mjELLOS8zt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The messaging was compelling and obvious to convince the target groups there was value in them participating in the survey. To motivate the audiences, we tapped into key renting issues but kept a warm and positive sentiment.\\n\\nWe developed display ads, videos and static posts to build awareness and capture interest.\\n\\nPlus, we used long-form Facebook posts to convert target group interest and inform them on the details.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W1OXhvU4i4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The campaign had a total of 24 posts across two weeks, reaching 1.37 million individual Facebook users, with more than 42,000 engagements.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41640,44848,1,'Coomera Anglican College','2021-09-10 01:37:37','2021-09-10 01:37:37','3110a400-f573-4aac-a8a8-5ebe77d401fc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Anything is Possible',NULL,NULL,'This campaign is bridging the gap between Coomera Anglican College\'s storied past and bold future. It\'s a powerful positioning piece that\'s standing the college out from the crowd and showcasing it as the school of choice on the northern Gold Coast.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B24Vguyo08\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30448\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-I4OkseByw6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Storied past, bold future\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Coomera Anglican College is heavily storied. It’s done a lot of work to capture its history and moments. As result, there is a lot of heritage and tradition for a relatively young school (just 25 years).\\n\\nThe college has set a strong future of innovation and entrepreneurship. It has appointed a deputy principal whose whole focus is innovation. It also has an exceptionally future-focused business manager who is sports-obsessed with big dreams.\\n\\nOur work is helping the college bridge the gap from the past to an exciting future.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3S8xZRT3yd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30447\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1dcAEtVD40\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Following focus groups, in-depth interviews, a competitor analysis and a brand refresh in 2020, we embarked on developing a new public-facing campaign to help the college continue to position itself as the private school of choice for the rapidly growing northern Gold Coast region.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7mko9XHUCj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30449\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-27uMRCFOVx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"In order to stand out in the crowded private school space, we looked outside of schools for inspiration—drawing from global sports and technology brands.\\n\\nThis campaign steers right away from traditional school advertising: think students standing and smiling in their school uniforms, older and younger students holding hands and walking through manicured school grounds, girls in safety glasses huddled over a beaker and Bunsen burner.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EkVYlvmrxM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30444\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ek8exDfZlT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The result is a powerful cinematic masterpiece: dramatic, inspirational and compelling. The script was drawn from lyrics of the college’s traditional song. Paired with the inspiring footage, the video effectively acknowledges the past while painting a vivid picture of the future.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IGcqD2p42y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30445\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CUjY0m7ysa\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“It was a pleasure working with New Word Order to develop the new creative for our College. They took the time to get to know what makes our college unique, and helped put that into tangible storytelling.”\",\"plainText\":\"— Aimee Barlett, Marketing and Communications Manager at Coomera Anglican College\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Ja5zJfaN0T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30446\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41641,44849,1,'Pivotus','2021-09-10 01:37:38','2022-08-08 06:22:13','bbcf344b-e69d-4d5b-b11e-b3b868de9ccf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a pivot?',NULL,NULL,'After rapid growth in recent years, My Media Trading Desk (MMTD) hit the pause button and engaged NWO to ask many of their valued clients: What do you really think of MMTD? Their clients’ generous answers both delighted MMTD and offered a mandate to change and grow. Pivotus is their response.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NhnaCQNxpw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47990\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B78dz1rmC2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"But what do your clients really think?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"NWO began the rebranding process by surveying MMTD’s clients. 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The script was drawn from lyrics of the college’s traditional song. Paired with the inspiring footage, the video effectively acknowledges the past while painting a vivid picture of the future.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IGcqD2p42y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30445\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CUjY0m7ysa\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“It was a pleasure working with New Word Order to develop the new creative for our College. They took the time to get to know what makes our college unique, and helped put that into tangible storytelling.”\",\"plainText\":\"— Aimee Barlett, Marketing and Communications Manager at Coomera Anglican College\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Ja5zJfaN0T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30446\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wtyTXQ0yRK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/574221746\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41651,44859,1,'Pivotus','2021-09-10 01:46:57','2021-09-10 01:46:57','7e90d652-e147-4337-8443-b375f1417267',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a pivot?',NULL,NULL,'After rapid growth in recent years, My Media Trading Desk (MMTD) hit the pause button and engaged NWO to ask many of their valued clients: What do you really think of MMTD? Their clients’ generous answers both delighted MMTD and offered a mandate to change and grow. Pivotus is their response.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B78dz1rmC2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"But what do your clients really think?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"NWO began the rebranding process by surveying MMTD’s clients. Commonly held by all of their clients was great regard for their honesty, their industry knowledge, and their unbreakable commitment to exceptional customer service.\\n\\nClients also said they wanted to get deeper insights, beyond the fast and accurate data and delivery MMTD were already known for.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ulVnymquUW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Why Pivotus?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"MMTD needed a new brand to drive their reputation for quality data, strategic advice and superior customer experiences.\\n\\nThe brand needed to convey a clear promise: we’ll rapidly measure and pivot to maximise your media spend returns.\\n\\nTo pivot is to turn on a point—and there’s no better metaphor for how they pivot digital media to get the best possible results for their clients.\\n\\nPivotus is also a call to action: Pivot your brand with their team—because they are nimble, fast and focused in a rapidly changing market.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-w74pYr8Ehf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Founder and CEO Michael Petersen said the new brand better reflects market expectations of their firm and his team’s commitment to a superior customer experience.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41653,44861,1,'What\'s a No. 3?','2021-09-10 01:47:53','2021-09-10 01:47:53','4a4cc4ff-13cf-40fe-9b54-535309e3f4b2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a No. 3? Anything that shouldn\'t go down the loo.',NULL,NULL,'The playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way. We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UMqU1ejtuR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19052\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YLmNoEn3SV\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Water and waste treatment are essential services and flushing the wrong items down the toilet costs Queensland Urban Utilities $200 million every year.\\n\\nUrban Utilities asked us to think of an original, creative campaign idea that would resonate with Queensland families. Our solution was the No. 3 campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FITIFbeFNO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19053\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lKKKRlcirp\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"So, what\'s a No. 3? It\'s anything that shouldn’t go down the loo. Talking about our toilet habits is never comfortable. To navigate our way around the taboo topic, our creative team used humour to influence the bright, quirky look and feel of the entire campaign.\\n\\nThe playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rwksXdZztM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19054\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-szxmUd2L8D\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Result\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The campaign reached 29,790 people in its first month, and we quickly saw signs of behaviour change. \\n\\nAccording to independent market research, 50% of people will no longer flush wet wipes, 48% of people will no longer flush tampons, 47% will no longer flush condoms and 45% will no longer flush cotton buds as a result of seeing this campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xxFbGAqcFU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19055\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2exJaiRsw5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17248\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FFU7esnnDy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17249\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cUrrp9Mq8e\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19058\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QpOS0cp79X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17251\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-97JqWmRp6Z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/325104551\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41654,44862,1,'Department of Transport and Main Roads','2021-09-10 01:47:59','2022-05-30 01:22:14','0ec0f364-60a5-46d4-af97-b4b71bcd6649',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'How Queensland Travels',NULL,NULL,'The Department of Transport and Main Roads has measured how, where and why Queenslanders travel since 1976. 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How Queensland Travels was the first time all of this research had been revealed together.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41656,44864,1,'Heart HQ two logos','2021-09-10 01:49:32','2021-10-05 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and family violence','2021-09-10 01:50:38','2021-09-10 01:50:38','312a6efc-b5e6-4e07-85a2-ffa08aeb3c44',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Everyone deserves to feel safe',NULL,NULL,'We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or 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DFV is complex and often hard to identify. We unpacked the different dimensions of DFV and always pointed the reader or viewer to help and support.\\n\\nOur messages were targeted to a diverse Queensland audience. 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of Transport and Main Roads','2021-09-10 01:52:46','2021-09-10 01:52:46','302d2752-5e4d-47d8-875e-a9b279466724',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'How Queensland Tavels',NULL,NULL,'The Department of Transport and Main Roads has measured how, where and why Queenslanders travel since 1976. How Queensland Travels was the first time all of this research had been revealed together.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UGKKHcWkDX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"We crafted a visual metaphor for this important story by enlarging infographic iconography, making it 3D and placing it into real world situations. \",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wXJAJa8GTY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"The result is a metaphor for the role of data in the real world, especially as it relates to transport.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IXjmqTVmWl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Our deliverables included an interactive PDF—written, edited and designed by our team—and the beautiful 3D animated video showing the 3D icons moving in the real world.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41662,44870,1,'Domestic and family violence','2021-09-10 01:53:07','2021-09-10 01:53:07','0e3a5f3a-2aaf-48c6-9395-4cbbe855faac',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Everyone deserves to feel safe',NULL,NULL,'We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2BMTwZsxt5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16826\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yW5tY9wyAQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\\n\\nEveryone deserves to feel safe. Domestic and family violence is never acceptable. Help and support are available.\\n\\nThis is the campaign message the Queensland Government commissioned us to develop as the impact of COVID-19 rippled across our state.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BAdruYcFgJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16838\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CsRNpWzHen\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We started the project by researching DFV campaigns in Australia and around the world.\\n\\nOur diverse target market included:\\n\\n1. Adult Queenslanders 18+ who are affected by domestic and family violence\\n\\n- People experiencing domestic and family violence\\n- People who become aware of domestic and family violence occurring\\n\\n2. Young Queenslanders 13-17 years old who may be affected by domestic and family violence in their household.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fOoytqzb18\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16839\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7Bn5w0QSW7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16840\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-refpZT5QBU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Messaging\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Rather than describe exactly what DFV might look like, the scripts and campaign advertisements echo the thoughts and feelings of those experiencing or observing DFV.\\n\\nThe copy style is concise, informal and written to an individual. DFV is complex and often hard to identify. We unpacked the different dimensions of DFV and always pointed the reader or viewer to help and support.\\n\\nOur messages were targeted to a diverse Queensland audience. We aimed to capture the human experience and emotions of DFV through the voice and style of the copy.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JtCJdSgzXY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our creative team completed an environmental scan to develop three design concepts with strategic choices in colours, symbols, typography and iconography.\\n\\nThe icons are simple and symbolic. 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The morphing animation style is eye-catching and interesting.\\n\\nThe morphing shapes also efficiently unpack important messages to the viewer, complementing and supporting the messages in the video voiceover.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0Latj6rdpS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Phase 2\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"After the success of our 2020 launch, we rolled out a new iteration in 2021 that focused more on the non-physical forms of domestic and family violence.\\n\\nThis includes behaviour around controlling or monitoring finances, technology and social interactions.\\n\\nOur goal: to raise awareness and understanding of these forms of abuse, and communicate the seriousness of these behaviours.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Qes33flGQL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Work of this kind speaks straight to our purpose as an agency: to make a meaningful impact to people’s lives. 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With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. 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They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics for CT and heart murmurs that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. 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We worked closely with the team to take its core brand elements and develop a full range of collateral, including signage, brochures and catalogues, video, marketing, events and website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bmUfyXmDcz\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47997\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fyTxfCvyJr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47773\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WYeceTl1wB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/194746924?h=02b6e594f2&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Aseeos - Delivering for disruptors','Aseeos rebranded to transform its 10-year-old installation business into an industry-disrupting model that solves age-old industry problems of supply, quality and budget overruns. We worked closely with the team to take its core brand elements and develop a full range of collateral, including signage, brochures and catalogues, video, marketing, events and website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41680,44982,1,'Asseos','2021-09-10 02:10:02','2021-09-10 02:10:02','bcc14c73-4164-4126-9324-e762dc71f0c3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Delivering for disruptors',NULL,NULL,'Asseos rebranded to transform its 10-year-old installation business into an industry-disrupting model that solves age-old industry problems of supply, quality and budget overruns. We worked closely with the team to take its core brand elements and develop a full range of collateral, including signage, brochures and catalogues, video, marketing, events and website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41681,44983,1,'FOPATS','2021-09-10 02:10:22','2021-10-14 05:45:57','8f587f67-5141-41c3-b5d8-078f2ba938c5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Out with the old, in with the new',NULL,NULL,'FOPATS is a memorable acronym you’ll need to watch our video to decipher. FOPATS’ role was to manage the transition to a new housing and tenancy software platform in Queensland’s Department of Housing and Public Works—a critical tool in the department’s work. We created an employer marketing campaign to help explain the change and developed the character metaphors—two groovy robots—to embody the old and new platforms. Using video, displays, desktop tent cards and digital tools, the project involved branding, character development, video production, print production and software/web design.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41682,44984,1,'FOPATS','2021-09-10 02:13:28','2021-09-10 02:13:28','34dd7e1f-a83d-48c1-9642-8a83b3fdb1d2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Out with the old, in with the new',NULL,NULL,'FOPATS is a memorable acronym you’ll need to watch our video to decipher. FOPATS’ role was to manage the transition to a new housing and tenancy software platform in Queensland’s Department of Housing and Public Works—a critical tool in the department’s work. We created an employer marketing campaign to help explain the change and developed the character metaphors—two groovy robots—to embody the old and new platforms. Using video, displays, desktop tent cards and digital tools, the project involved branding, character development, video production, print production and software/web design.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41683,44985,1,'Physiotas','2021-09-10 02:13:46','2021-09-27 02:02:40','f1d57e61-ad06-4c09-81ac-7a17a626464c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Better together',NULL,NULL,'Boasting a proud history of providing trusted physio services to Northern Tasmania under a franchise brand, the team grabbed the opportunity this year to create their own name and brand and launch in time for their fifth and largest location in Launceston. We provided name development, logo and visual identity development as well as the new company website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41684,44986,1,'Physiotas','2021-09-10 02:15:58','2021-09-10 02:15:58','49090bee-7f0a-4c0e-812f-ff79c51f3c72',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Better together',NULL,NULL,'Boasting a proud history of providing trusted physio services to Northern Tasmania under a franchise brand, the team grabbed the opportunity this year to create their own name and brand and launch in time for their fifth and largest location in Launceston. We provided name development, logo and visual identity development as well as the new company website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41685,44987,1,'The School of Distance Education – Charters Towers','2021-09-10 02:18:13','2022-08-24 06:52:57','967d4f54-50d2-4a94-aa05-51765d8f08c8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The difference a brand can make',NULL,NULL,'This beautiful new brand for SDECT is just one example of how vital visual identity is to telling the true story of any organisation—and how solid marketing strategy, coupled with research, delivers results.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GgxMHLzdFt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Brands should go before you, showcasing a school’s distinctives, paving the way for more positive conversations to come. However, this was not the case at first for the School of Distance Education Charters Towers (SDECT).\\n\\nAs we learned more about the school through in-depth interviews with students, parents and staff, we discovered the school for what it is: contemporary and worthy of its national audience. The school had far surpassed what its brand represented, and it was our job to launch its look into the 21st century.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rq6KvKDblN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We discovered what made SDECT different to other distance education schools: its willingness to accept any child—students who live in isolated locations, have been expelled, live with disabilities or have learning difficulties, or have chronic physical or mental illness. The school\'s level of care, personal attention and customisation sets it apart.\\n\\nThe stories we heard from our research formed the basis of our messaging strategy. We posed this question to prospective families: \'What if an entire school exists only for your child?\' All of our messaging was crafted around this idea.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aqpv5uCKsx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Brand rollout\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We started by replacing the logo, colours and photography to create a fresh, clean and sophisticated look. We developed a range of applications for the new brand across collateral including certificates, banners and signage.\\n\\nWe also developed an informative website separate from the official school website, built for prospective parents. It houses information and stories about learning from home. As part of the website, we developed a range of downloadable fact sheets providing more detail on each topic.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5huCNjtxBM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Campaign\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Once the brand and website were in place, we developed an email campaign to organisations and other schools to build awareness. We sent electronic direct mail to four target groups, each with a clean look and strategic messaging.\\n\\nWe also developed the school’s first-ever social media presence through Facebook. We created content and built an engaged online community within six months, all while we trained and mentored their inhouse communications team to carry the work forward.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lG2tB4Nlor\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"SDECT was not prepared for what came next. Enrolments increased by 255 per cent—from fewer than 900 to 2300—in 2018. And in 2019, we again targeted enrolment growth for SDECT. We also ran a recruitment campaign to meet demand with quality teachers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41687,44989,1,'Heart HQ','2021-09-10 02:22:58','2021-09-10 02:22:58','dd705934-ac91-4f35-a4eb-3a806ee9b019',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. Cardiology is a highly specialised field within medicine, and to grow sustainably, they needed to attract more associates.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aTg3yWEGh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Objective\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business, and to grow the business’s referrer and patient networks.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oXH0AQY2PC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our brand strategy drew on customer and referrer interviews, competitor oversight and employee workshops, which also helped to define the brand values of the business. \\n\\nIt was clear the practice and the individual directors were held in high esteem by their medical colleagues. They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics for CT and heart murmurs that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. So the Heart HQ brand connects with patients on a personal level and makes them feel reassured that they matter.\\n\\nIt’s this mix of strategy and heart that makes Heart HQ a brand that will stand tall among all the others.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDNF080GkR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"A name, tagline, brand visual identity, website, signage and countless assets that match up with Heart HQ’s brand promise of delivering world-class cardiac care on the Sunshine Coast.\\n\\nThe quality of the brand assets significantly differentiates Heart HQ from all other competitor practices.\\n\\nCreatively, the brand is modern, refreshing and arguably not what you would expect from an organisation in the medical field – but at the same time, the language is warm, supportive and with just the right amount of authority.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MNtSSBwYBF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container 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02:23:39','4f3a4b7f-965d-414d-bd7b-6b3b6cf22a0d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41691,45008,1,'Home','2021-09-10 02:25:54','2021-09-10 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We branded the business and produced its key collateral including the website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41735,45216,1,'Department of Recreation, Sport and Arts','2021-09-10 05:34:09','2021-09-27 02:36:56','3aeb704f-9022-4c49-8fb4-c72fc584721b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Get Started Vouchers',NULL,NULL,'Great explainer videos take complex ideas and break them down into simple ideas. We were tasked to produce an educational video that stepped through the process in a three-minute video guide.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kZX4G1V78k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our client gives away 50,000 cash vouchers every year to families with young children who can’t afford to join a sport or recreation club.\\n\\nThe application process is complex, and our client was inundated with calls for help from lower socioeconomic families trying to access assistance when the process is technically difficult and challenging.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EN7PcojU3k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We produced this video within budget and scope, and responded with a methodology that evoked the best of behaviour change principles.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DpRHohKc9w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We were surprised to hear that on the day the video launched, the calls to our client died down from a torrent to a mere trickle. And the trend has held—our client no longer has a back-to-back daily call rate, and no longer needs a dedicated team for the enquiry line.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5S5bSF6S0k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"With a response like this and what it means to our client in newly found productivity and success—that’s priceless.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41736,45217,1,'Department of Recreation, Sport and Arts','2021-09-10 05:46:16','2021-09-10 05:46:16','955b106d-3915-455a-99aa-bcdf84c86233',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Get Started Vouchers',NULL,NULL,'Great explainer videos take complex ideas and break them down into simple ideas. We were tasked to produce an educational video that stepped through the process in a three-minute video guide.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kZX4G1V78k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our client gives away 50,000 cash vouchers every year to families with young children who can’t afford to join a sport or recreation club.\\n\\nThe application process is complex, and our client was inundated with calls for help from lower socioeconomic families trying to access assistance when the process is technically difficult and challenging.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EN7PcojU3k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We produced this video within budget and scope, and responded with a methodology that evoked the best of behaviour change principles. \",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DpRHohKc9w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We were surprised to hear that on the day the video launched, the calls to our client died down from a torrent to a mere trickle. And the trend has held—our client no longer has a back-to-back daily call rate, and no longer needs a dedicated team for the enquiry line.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5S5bSF6S0k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"With a response like this and what it means to our client in newly found productivity and success—that’s priceless.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41737,45218,1,'Department of Housing and Public Works','2021-09-10 05:50:12','2021-09-27 02:39:13','2cc5ffb0-3059-41a9-ae85-4f97c06f4f2d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Our HPW, our future',NULL,NULL,'We united the massive department and its many parts by capturing the voices of staff from workshops and presenting in a powerful and inspiring staff-delivered video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DvN3FirR8O\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Every day, thousands of Housing and Public Works frontline staff play vital roles in the lives of Queenslanders, including those who need support to find shelter. The department needed to unite its many parts under one inspiring purpose.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Crjp0miKAR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Engagement\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We embarked on a state-wide culture project that included workshops around the state to gather staff ideas on what unites them as a workforce.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rcO4cT3PqW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"From staff words came a manifesto, executed in different collateral and including this video: staff from across the state, in their own words, sharing what makes them united and strong.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rUnpVvMnyo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Little did we know how widespread the impact and importance of this cultural integration project would be. The video became a central tool for recruitment and retention across the department.\\n\\nMore than a year on, when we interviewed staff for case studies, many repeated back to us the exact lines from this video as reasons for why they do what they do.\\n\\nAs a marker of engagement success, it doesn’t get much stronger.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41738,45219,1,'Department of Housing and Public Works','2021-09-10 06:01:58','2021-09-10 06:01:58','d113f554-8d5b-4f56-ad45-c0260f301706',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Our HPW, our future',NULL,NULL,'We united the massive department and its many parts by capturing the voices of staff from workshops and presenting in a powerful and inspiring staff-delivered video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DvN3FirR8O\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Every day, thousands of Housing and Public Works frontline staff play vital roles in the lives of Queenslanders, including those who need support to find shelter. The department needed to unite its many parts under one inspiring purpose.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Crjp0miKAR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Engagement\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We embarked on a state-wide culture project that included workshops around the state to gather staff ideas on what unites them as a workforce.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rcO4cT3PqW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"From staff words came a manifesto, executed in different collateral and including this video: staff from across the state, in their own words, sharing what makes them united and strong.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rUnpVvMnyo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Little did we know how widespread the impact and importance of this cultural integration project would be. The video became a central tool for recruitment and retention across the department.\\n\\nMore than a year on, when we interviewed staff for case studies, many repeated back to us the exact lines from this video as reasons for why they do what they do.\\n\\nAs a marker of engagement success, it doesn’t get much stronger.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41739,45220,1,'Queensland State Archives','2021-09-10 06:02:22','2021-09-27 02:02:06','1cae9c78-3374-4ceb-ad14-f13a4ebf8aef',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Stories of then, now and forever',NULL,NULL,'The Queensland State Archives rebrand was an exciting process of consultation, discovery and world-wide benchmarking of similar organisations. Stepping away from a museum look, the Archives embraced its renewed vision of sharing stories of then, now and forever as it prepared to rollout a suite of new digital products. Our work included stakeholder workshops, branding and collateral development and merchandise rollout.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41740,45221,1,'Queensland State Archives','2021-09-10 06:04:48','2021-09-10 06:04:48','ec14f1d2-f648-40c3-a5f7-8c9483e1abda',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Stories of then, now and forever',NULL,NULL,'The Queensland State Archives rebrand was an exciting process of consultation, discovery and world-wide benchmarking of similar organisations. Stepping away from a museum look, the Archives embraced its renewed vision of sharing stories of then, now and forever as it prepared to rollout a suite of new digital products. Our work included stakeholder workshops, branding and collateral development and merchandise rollout.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41741,45222,1,'Family and Child Connect','2021-09-10 06:06:32','2021-10-14 05:48:03','b7a10352-0326-477b-aa9e-5992c994ee15',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'13 Family',NULL,NULL,'Great campaigns help people change their lives, and this one encourages families in crisis to reach out for real help, no strings attached.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-94Wz43ySiO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Family and Child Connect, within the Department of Communities, Child Safety and Disability Services, needed a campaign to build public awareness of the 13 Family support services.\\n\\nTo broach this sensitive issue, we needed to carry out a multi-channelled campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-77KaMezwdw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We tapped into research that showed this target group is made up of good people who really do love their kids, but have found themselves unable to care for them accordingly.\\n\\nBy understanding our client\'s objectives and the context of the target market, we developed a campaign the audience could relate to and, most importantly, felt encouraged to act.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xxGuN9crsA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We developed the campaign microsite, social media assets, print resources, online advertising and outdoor advertising. Using a variety of static executions for retargeting on social media, we set out for a high call-to-action rate for our client. In less than a month, we delivered a full campaign that broke through the social stigma of Queensland families needing support.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hU0rqO1qB1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our client reported the campaign had a total reach just shy of 1 million people, with 116,743 video views during the reporting period. The website had 11,641 visitors at the time—predominantly women aged 25–44, who were squarely in our target group.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41742,45223,1,NULL,'2021-09-10 06:08:06','2021-09-13 04:04:35','b5f3c580-119a-4c42-9bce-371288e1d8d5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'green',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41743,45224,1,'Bloom Asia','2021-09-10 06:08:44','2021-09-10 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04:06:37','2fd59fbf-f4fe-4c7b-abc7-4d327f96cd97',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'green',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41745,45226,1,NULL,'2021-09-10 06:09:41','2021-09-13 04:07:42','701269db-1bc5-4e3f-9629-96d82fcf6191',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'green',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41746,45227,1,'Family and Child Connect','2021-09-10 06:13:14','2021-09-10 06:13:14','ffb22ba5-ceae-4968-9352-60d8cb7242a6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'13 Family',NULL,NULL,'Great campaigns help people change their lives, and this one encourages families in crisis to reach out for real help, no strings attached.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-94Wz43ySiO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Family and Child Connect, within the Department of Communities, Child Safety and Disability Services, needed a campaign to build public awareness of the 13 Family support services.\\n\\nTo broach this sensitive issue, we needed to carry out a multi-channelled campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-77KaMezwdw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We tapped into research that showed this target group is made up of good people who really do love their kids, but have found themselves unable to care for them accordingly.\\n\\nBy understanding our client\'s objectives and the context of the target market, we developed a campaign the audience could relate to and, most importantly, felt encouraged to 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Using a variety of static executions for retargeting on social media, we set out for a high call-to-action rate for our client. In less than a month, we delivered a full campaign that broke through the social stigma of Queensland families needing support.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hU0rqO1qB1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our client reported the campaign had a total reach just shy of 1 million people, with 116,743 video views during the reporting period. The website had 11,641 visitors at the time—predominantly women aged 25–44, who were squarely in our target group.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41748,45229,1,'Medical Mums','2021-09-10 07:00:56','2021-09-10 07:00:56','5d7e86d0-1201-45bf-9ffc-7a60f11f31bd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A long-term approach to behaviour change',NULL,NULL,'For the past six years we have been running behaviour change campaigns to encourage families to vaccinate their children. And in that time, we\'ve seen the positive impact.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NUepHwOfhy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"In 2015, market research and immunisation rates across Brisbane North PHN\'s catchment were showing the anti-vax movement was taking hold.\\n\\nWhile parents from lower socio-economic backgrounds were responding to the Australian Government’s ‘no jab, no pay’ rules, those not using daycare—including many from among the wealthier suburbs—were holding their ground.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QwUWkeN1w7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We determined from research that parents would respond to their GP’s opinion, and developed a behaviour change campaign to encourage conversations between parents and medical professionals around immunisation and overcome objections to it.\\n\\nWe harnessed the GP/medical voice and added extra credibility by finding medical professionals who were also parents.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PVmUcFRs5l\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Under the heading of Medical Mums, we found two GPs and one Indigenous health nurse to become the faces and voice of the campaign. Each discussed hot topics as well as the benefits of immunisation, drawing on their own beliefs and practices as parents as well as their medical training.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-elDM8mfUVq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"textGrid\",\"enabled\":\"1\",\"fields\":{\"gridItems\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\",\"new5\",\"new6\"],\"blocks\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"2016\",\"text\":\"Medical Mums was launched during Immunisation Week. \"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"2017\",\"text\":\"The creative was still fresh and effective for the target group, and we ran the campaign again.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"2018\",\"text\":\"We added Stuart, our honorary Medical Dad. \"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"2019\",\"text\":\"It was time to mix up the messaging and creative, so we developed a vaccination myth-busting video featuring illustration—a move away from the previous live-action ads.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"2020\",\"text\":\"With COVID-19, there was new vaccination messaging clutter to cut through. 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Results showed immunisation levels increased after the campaign each year, and our has client received extensive positive feedback—including from the Queensland Minister for Health. \",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41749,45230,1,'Medical Mums','2021-09-10 07:01:05','2021-09-10 07:01:05','b07a55d1-f0b3-4974-80ac-1f14741e14c7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A long-term approach to behaviour change',NULL,NULL,'For the past six years we have been running behaviour change campaigns to encourage families to vaccinate their children. 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We encouraged our market to keep up to date with their routine vaccinations.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"2021\",\"text\":\"Funding was initially approved for five years. But our campaign has been so successful the PHN has been provided with funding for an additional year. We will launch a new iteration in the coming months.\"}}}}}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9XsuejXAac\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We launched the campaign in Immunisation Week in 2016, and have revised it for relaunch every year since. Results showed immunisation levels increased after the campaign each year, and our has client received extensive positive feedback—including from the Queensland Minister for Health. \",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41751,45232,1,'Heart HQ','2021-09-10 07:10:55','2021-09-10 07:10:55','937be26c-30a6-40b9-84d4-092a4c154dfc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. Cardiology is a highly specialised field within medicine, and to grow sustainably, they needed to attract more associates.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aTg3yWEGh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Objective\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business, and to grow the business’s referrer and patient networks.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oXH0AQY2PC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our brand strategy drew on customer and referrer interviews, competitor oversight and employee workshops, which also helped to define the brand values of the business. \\n\\nIt was clear the practice and the individual directors were held in high esteem by their medical colleagues. 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Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. 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Foundation','2021-09-14 07:26:29','2021-09-14 07:26:29','6a8c1181-7679-4a40-b907-f9e8d46d4801',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Rebranding an icon for a new era',NULL,NULL,'The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story. We stepped in to capture the essence of authentic customer service: to tell Endeavour’s compelling brand story about the people they serve, and the people who serve.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-i7VSDgqc7V\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45336\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XE9ZIQrYn6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Endeavour delivers essential, personalised and compassionate services to people with intellectual disabilities. When the NDIS was introduced, it was the perfect opportunity for Endeavour to show the world what their services mean to the community it serves.\\n\\nThey asked us to take their new logo and develop a complementary campaign and suite of branding tools to support it. 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The question explored Endeavour’s objective to create a brand that could represent their customers and generate greater possibilities for their care. Our creative solution was to make Endeavour customers the heroes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQfzkp05OB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Endeavour’s new brand video is an expression of their unifying purpose to truly serve and make a meaningful difference in the lives of their customers.\\n\\nThe campaign speaks for and to the extended stakeholder community about the vision, quality and outcomes of Endeavour’s services. It included:\\n- brand story\\n- full visual brand development from a supplied logo\\n- hero photography\\n- brand book\\n- brand video\\n- employer brand and collateral\\n- launch campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QPJ6J6kHcL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45340\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qBnvWlcG0T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Many powerful stories came out of this job, but the most incredible was watching Endeavour customers embrace the opportunity to model for our video and photography crew. Endeavour reported back to us the meaningful moments when their customers saw their photos for the first time.\\n\\nSince the brand and campaign launch in June 2018, Endeavour has boosted their number of leads for their main service areas: accommodation, day services and work placements. With a long-term goal in mind, these results are significantly greater than anticipated, and only a few months since the campaign launch.\\n\\nIn addition, Endeavour reported to us unexpected community engagement at their events—people who have no connection to intellectual disability and have not previously been involved with the foundation. We look forward to following this story and discovering the full impact of our work.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uYLiG0E4oM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/265285881\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(41806,45346,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-15 06:39:59','2021-09-28 09:48:01','205d70d5-0fc7-463d-a30d-ae916c1996ec',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44093,47633,1,'Endeavour Foundation','2021-09-16 01:31:06','2021-09-16 01:31:06','867c6618-abbb-4ce5-b055-4a7865372cf4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Rebranding an icon for a new era',NULL,NULL,'The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story. 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Revelian uncovers the hidden, delves inside and goes beneath the surface to reveal the truth inside people, for businesses and organisations wanting to hire people well, and utilise them well.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3wNj8vd0Xj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/317380021?h=7cf79dbb3e&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-zVMqQZyrh0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"A refreshing approach\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"As we refreshed their brand, we wrapped every element in the concept of ‘reveal’. The idea flows consistently throughout every aspect of the Revelian brand: we’ll start on the surface and delve deeper into the intrigue of human behaviour and insights for hiring and people management solutions.\\n\\nWhile the logo remains simple, strong and typographic, the visual elements have starring roles. Using filters, colours, photography and myriad gorgeous design treatments, they show and tell how the company reveals its precious insights.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WxJNoxzJXO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47642\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UCB7SM9ORH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strong, productive relationships\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our successful working relationship with the client has been key to forming the initial strategy for their brand development, website, collateral and exhibition development.\\n\\nOur team of creatives, developers and content specialists have enjoyed walking through this journey with Revelian.\\n\\nThe insights we’ve gained from this partnership have allowed us to produce work that performs to a very high standard within the agreed-upon scope, budget and timeframe.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kBhhzN53nM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47643\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FzPUJWQp19\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"A new front door\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"After refreshing their brand, we began redeveloping the Revelian website. To start with, we created a content strategy based on customer journeys and key messages. \\n\\nOur team of content specialists worked with the client to edit and review web copy for pages on the website. \\n\\nWith copy and wireframes ready and approved for development, our digital team applied the refreshed branding across the website.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44108,47648,1,'West Moreton Anglican College','2021-09-17 01:17:20','2021-09-17 01:17:20','e1530401-c9d3-41ec-8941-ae0becc6faee',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The school for (real) life',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kSAkN1lDaq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Like schools everywhere, West Moreton Anglican College needed to change its plans to bring parents onto campus to experience the school because of the coronavirus.\\n\\nThis meant the annual open day was cancelled. But a few months later when restrictions eased, the school had a chance to bring parents back.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fxOewiuxW6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45330\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-c4rLGz6SQd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We developed a 16-week plan that timed out the lead up to the modified open day, and follow-up of leads afterwards. It outlined a WestMAC-specific brand campaign that celebrated the WestMAC way and positioned the school as a unique and desirable offering compared to other schools in the catchment area.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GVAyDnsmRc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45329\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-o0LzwcEURr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"At the end of the day, parents just want their kids to be happy, healthy and well.\\n\\nWestMAC is a wonderland for kids complete with an agriculture farm, animals and a garden for digging—because that\'s just what kids like doing. It\'s the school for real life.\\n\\nThis campaign included gorgeous hero photography, strategic messaging and a series of videos where students talk about their WestMAC experience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-66MSHWAoOc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/574221746?h=e0da3461d2&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KSqaU5wR9Y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The campaign resonated with parents in the catchment, and filled the tour. We continued to run the campaign for the rest of the year, encouraging prospective parents to attend a personal tour.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ip4P0zUBCI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45333\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44110,47650,1,'West Moreton Anglican College','2021-09-17 02:22:50','2021-09-17 02:22:50','13c7ff32-1393-437d-8297-e46e10e8ec57',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The school for (real) life',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kSAkN1lDaq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Like schools everywhere, West Moreton Anglican College needed to change its plans to bring parents onto campus to experience the school because of the coronavirus.\\n\\nThis meant the annual open day was cancelled. But a few months later when restrictions eased, the school had a chance to bring parents back.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fxOewiuxW6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45330\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-c4rLGz6SQd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We developed a 16-week plan that timed out the lead up to the modified open day, and follow-up of leads afterwards. It outlined a WestMAC-specific brand campaign that celebrated the WestMAC way and positioned the school as a unique and desirable offering compared to other schools in the catchment area.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GVAyDnsmRc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45329\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-o0LzwcEURr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"At the end of the day, parents just want their kids to be happy, healthy and well.\\n\\nWestMAC is a wonderland for kids complete with an agriculture farm, animals and a garden for digging—because that\'s just what kids like doing. It\'s the school for real life.\\n\\nThis campaign included gorgeous hero photography, strategic messaging and a series of videos where students talk about their WestMAC experience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-66MSHWAoOc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/470822168?h=a0ce3a6b80&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/470822520?h=90034f124f&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KSqaU5wR9Y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The campaign resonated with parents in the catchment, and filled the tour. We continued to run the campaign for the rest of the year, encouraging prospective parents to attend a personal tour.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ip4P0zUBCI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45333\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44112,47652,1,'Brisbane North PHN NSPT','2021-09-17 04:07:32','2021-09-17 04:07:32','825e44ff-634e-42c6-8cb6-3edfad0ca403',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'National Suicide Prevention Trials',NULL,NULL,'We were chosen to consult with Brisbane North communities who had been selected for the trial: LGBTIQ communities, Aboriginal and Torres Strait Islander communities, and community organisations working with young to middle-aged men.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yV9Swskqh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45209\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Bri6BITkLV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The team of Brisbane North PHN is one of the national sites chosen to deliver National Suicide Prevention Trial (NSPT) funding.\\n\\nOur work had two important parts. The first was to engage deeply and sensitively with communities to understand their experiences, successes and reflections during the four years of trial funding and to report on these. The second was to deliver useful materials the service organisations could use to seek further funding and sponsorships as they transitioned from trial funding.\\n\\nTo successfully undertake community engagement, we again partnered with Janine Crawford, a skilled health consultant and Aboriginal and Torres Strait Islander woman. Our work included workshops, face-to-face interviews and a highly successful yarning circle, and these important and sensitive conversations—which included Sad News/Sorry Business—were given the time and space each needed. \",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2OxHHkid1g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45325\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VcPtAbE6Am\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The finalised report was submitted to NSPT as a qualitative reflection on the remarkable achievements of the trial—including the PHN’s commitment to community-led co-design, and the healing within communities that was begun through the intentionally collaborative process.\\n\\nTo offer creative services that were suited to the context, needs and existing resourcing of the seven service organisations, we offered a menu of items, ranging from fact sheets to marketing consultations. The groups then chose the elements that were of greatest use to them.\\n\\nPart of the unique nature of the Brisbane North PHN NSPT trial was the emphasis on community partnerships and collaboration, and we embodied this in our design approach, too. To enable groups to pitch together or separately for any future suicide prevention funding, we created a single brand style to visually unify any designed material. Each group, then, had its own logo and its own colour palette within that visual style—a brand within a brand. That way, any future funding pitches that relied on our designed material could look as though the groups were unique but still closely aligned.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44114,47654,1,'QMHC','2021-09-17 04:13:34','2021-09-17 04:13:34','14a7214c-fa57-4056-8f56-8c3cac6712aa',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Queensland Mental Health Commission community engagement',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B6PvNvL5Iy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\"],\"blocks\":{\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We gained clear lines of sight into the impressions and needs of their stakeholder audience through 26 guided, in-depth phone interviews. 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And in that time, we\'ve seen the positive impact.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ydM19JpsMi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45317\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pqYRaab2Y6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45318\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NUepHwOfhy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"In 2015, market research and immunisation rates across Brisbane North PHN\'s catchment were showing the anti-vax movement was taking hold.\\n\\nWhile parents from lower socio-economic backgrounds were responding to the Australian Government’s ‘no jab, no pay’ rules, those not using daycare—including many from among the wealthier suburbs—were holding their ground.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5st3FTYzr4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45319\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QwUWkeN1w7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We determined from research that parents would respond to their GP’s opinion, and developed a behaviour change campaign to encourage conversations between parents and medical professionals around immunisation and overcome objections to it.\\n\\nWe harnessed the GP/medical voice and added extra credibility by finding medical professionals who were also parents.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQKB9uw8mS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45323\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PVmUcFRs5l\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Under the heading of Medical Mums, we found two GPs and one Indigenous health nurse to become the faces and voice of the campaign. Each discussed hot topics as well as the benefits of immunisation, drawing on their own beliefs and practices as parents as well as their medical training.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lt1sEFXPGo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/173565144?h=a059ec04b7&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/173565142?h=1a735c3207&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-elDM8mfUVq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"textGrid\",\"enabled\":\"1\",\"fields\":{\"gridItems\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\",\"new5\",\"new6\"],\"blocks\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"2016\",\"text\":\"Medical Mums was launched during Immunisation Week.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"2017\",\"text\":\"The creative was still fresh and effective for the target group, and we ran the campaign again.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"2018\",\"text\":\"We added Stuart, our honorary Medical Dad.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"2019\",\"text\":\"It was time to mix up the messaging and creative, so we developed a vaccination myth-busting video featuring illustration—a move away from the previous live-action ads.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"2020\",\"text\":\"With COVID-19, there was new vaccination messaging clutter to cut through. We encouraged our market to keep up to date with their routine vaccinations.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"2021\",\"text\":\"Funding was initially approved for five years. But our campaign has been so successful the PHN has been provided with funding for an additional year. We will launch a new iteration in the coming months.\"}}}}}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-za95KkkRhY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45322\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9XsuejXAac\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We launched the campaign in Immunisation Week in 2016, and have revised it for relaunch every year since. Results showed immunisation levels increased after the campaign each year, and our has client received extensive positive feedback—including from the Queensland Minister for Health.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44129,47669,1,'Domestic and family violence','2021-09-17 06:11:09','2021-09-17 06:11:09','eb452c63-096e-4d19-8853-d391bc91481f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Everyone deserves to feel safe',NULL,NULL,'We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2BMTwZsxt5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16826\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yW5tY9wyAQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\\n\\nEveryone deserves to feel safe. Domestic and family violence is never acceptable. Help and support are available.\\n\\nThis is the campaign message the Queensland Government commissioned us to develop as the impact of COVID-19 rippled across our state.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BAdruYcFgJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16838\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CsRNpWzHen\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We started the project by researching DFV campaigns in Australia and around the world.\\n\\nOur diverse target market included:\\n\\n1. Adult Queenslanders 18+ who are affected by domestic and family violence\\n\\n- People experiencing domestic and family violence\\n- People who become aware of domestic and family violence occurring\\n\\n2. Young Queenslanders 13-17 years old who may be affected by domestic and family violence in their household.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fOoytqzb18\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16839\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-refpZT5QBU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Messaging\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Rather than describe exactly what DFV might look like, the scripts and campaign advertisements echo the thoughts and feelings of those experiencing or observing DFV.\\n\\nThe copy style is concise, informal and written to an individual. DFV is complex and often hard to identify. We unpacked the different dimensions of DFV and always pointed the reader or viewer to help and support.\\n\\nOur messages were targeted to a diverse Queensland audience. We aimed to capture the human experience and emotions of DFV through the voice and style of the copy.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7Bn5w0QSW7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16840\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JtCJdSgzXY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our creative team completed an environmental scan to develop three design concepts with strategic choices in colours, symbols, typography and iconography.\\n\\nThe icons are simple and symbolic. We were careful to avoid using the human figure or gender-specific shapes to symbolise violent or threatening behaviours.\\n\\nInstead, our goal was to capture the far-reaching effect of domestic violence in the home and family through clean and minimal iconography, colours and shapes.\\n\\nWe used brand colours strategically, ensuring they were striking but not aggressive or alarming. Wherever possible, we avoided dark colours and shadows.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-asjEpeVorj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/572804196\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-vsjyJmaOWT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Animation\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"When directing the animation style, we wanted to convey the key messages of the campaign clearly and quickly. 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Tritium commissioned us to update their brand and produce a launch video—to put their internal culture of creativity and innovation on display and share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GLSN3YDBFD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"22084\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/287017736\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dz4aGfI5jw\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22083\",\"22085\",\"22086\",\"22087\",\"22088\",\"22089\",\"22090\",\"22091\",\"22092\",\"22093\",\"22094\",\"22095\",\"22096\",\"22097\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZeQWeTuQlo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47671\",\"47672\",\"47673\",\"47674\",\"47675\",\"47676\",\"47677\",\"47678\",\"47679\",\"47680\",\"47681\",\"47682\",\"47683\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44146,47686,1,'Domestic and family violence','2021-09-17 07:03:48','2021-09-17 07:03:48','3a392621-9dcf-4a14-b1c0-abe46f967f4e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Everyone deserves to feel safe',NULL,NULL,'We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2BMTwZsxt5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16826\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yW5tY9wyAQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\\n\\nEveryone deserves to feel safe. Domestic and family violence is never acceptable. Help and support are available.\\n\\nThis is the campaign message the Queensland Government commissioned us to develop as the impact of COVID-19 rippled across our state.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BAdruYcFgJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16838\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CsRNpWzHen\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We started the project by researching DFV campaigns in Australia and around the world.\\n\\nOur diverse target market included:\\n\\n1. Adult Queenslanders 18+ who are affected by domestic and family violence\\n\\n- People experiencing domestic and family violence\\n- People who become aware of domestic and family violence occurring\\n\\n2. Young Queenslanders 13-17 years old who may be affected by domestic and family violence in their household.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fOoytqzb18\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16839\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-refpZT5QBU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Messaging\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Rather than describe exactly what DFV might look like, the scripts and campaign advertisements echo the thoughts and feelings of those experiencing or observing DFV.\\n\\nThe copy style is concise, informal and written to an individual. DFV is complex and often hard to identify. We unpacked the different dimensions of DFV and always pointed the reader or viewer to help and support.\\n\\nOur messages were targeted to a diverse Queensland audience. We aimed to capture the human experience and emotions of DFV through the voice and style of the copy.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7Bn5w0QSW7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16840\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JtCJdSgzXY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our creative team completed an environmental scan to develop three design concepts with strategic choices in colours, symbols, typography and iconography.\\n\\nThe icons are simple and symbolic. We were careful to avoid using the human figure or gender-specific shapes to symbolise violent or threatening behaviours.\\n\\nInstead, our goal was to capture the far-reaching effect of domestic violence in the home and family through clean and minimal iconography, colours and shapes.\\n\\nWe used brand colours strategically, ensuring they were striking but not aggressive or alarming. 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The morphing animation style is eye-catching and interesting.\\n\\nThe morphing shapes also efficiently unpack important messages to the viewer, complementing and supporting the messages in the video voiceover.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-asjEpeVorj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/572804196\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0Latj6rdpS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Phase 2\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"After the success of our 2020 launch, we rolled out a new iteration in 2021 that focused more on the non-physical forms of domestic and family violence.\\n\\nThis includes behaviour around controlling or monitoring finances, technology and social interactions.\\n\\nOur goal: to raise awareness and understanding of these forms of abuse, and communicate the seriousness of these behaviours.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aCf57wrIYs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/430227569\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Qes33flGQL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Work of this kind speaks straight to our purpose as an agency: to make a meaningful impact to people’s lives. Our team is proud to have been involved supporting families in our local community.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44147,47687,1,'Coomera Anglican College','2021-09-17 07:23:17','2021-09-17 07:23:17','dde46b3c-b029-4548-be61-555ee39d92b8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Anything is Possible',NULL,NULL,'This campaign is bridging the gap between Coomera Anglican College\'s storied past and bold future. It\'s a powerful positioning piece that\'s standing the college out from the crowd and showcasing it as the school of choice on the northern Gold Coast.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B24Vguyo08\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30448\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-I4OkseByw6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Storied past, bold future\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Coomera Anglican College is heavily storied. It’s done a lot of work to capture its history and moments. As result, there is a lot of heritage and tradition for a relatively young school (just 25 years).\\n\\nThe college has set a strong future of innovation and entrepreneurship. It has appointed a deputy principal whose whole focus is innovation. 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Anything that shouldn\'t go down the loo.',NULL,NULL,'The playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way. We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UMqU1ejtuR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19052\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YLmNoEn3SV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Water and waste treatment are essential services and flushing the wrong items down the toilet costs Queensland Urban Utilities $200 million every year.\\n\\nUrban Utilities asked us to think of an original, creative campaign idea that would resonate with Queensland families. 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Aid','2021-09-21 03:20:52','2021-09-21 03:20:52','bd68b453-b61b-4cde-8e20-841bce961ba6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Through drought, flood and fire, Rural Aid is there.',NULL,NULL,'Rural Aid is there for local farmers doing it tough, providing water, fodder and financial and counselling help. \n\nProviding emergency support is the priority, but it was time for Rural Aid to shift its focus to building resilience and sustainability in rural 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We worked closely with the team to take its core brand elements and develop a full range of collateral, including signage, brochures and catalogues, video, marketing, events and website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fyTxfCvyJr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47773\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WYeceTl1wB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/194746924?h=02b6e594f2&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44236,47776,1,'Brisbane North PHN website','2021-09-21 07:28:53','2021-09-21 07:28:53','14dbcf9c-0151-468b-9346-c542373e93f4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Better access, better health',NULL,NULL,'The PHN’s website is where the ‘better access, better health’ vision comes to life and starts important conversations. This was an opportunity to innovate, collaborate and leverage the PHN\'s work through a powerful digital solution. With a clean design, intuitive user journeys and plain English content, this site is transforming the digital experience for stakeholders within and outside the PHN.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yXpuBl6k0n\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47745\",\"47746\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44237,47777,1,'Righting writing','2021-09-22 00:02:04','2021-09-22 00:02:04','34d9fcae-85ab-4bb3-ace2-136dfa4abc71',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WiIX62eIQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Uni was when I found my purpose in life. A passionate lecture on the very first day was my ‘eureka!’ moment that then propelled me through a double major in communications, 10 years in a newsroom and countless more in corporate writing.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But it all could have come tumbling down in the stern and unyielding face of just one lecturer: Ros Petelin.\\n\\nLike most kids who gravitated toward the arts in school, I’d been feted as a bit of a writer. I wrote installments of unreasonably sappy romance novels late at night and distributed copies to peers on the train the next morning. I won an academic scholarship for my writing (although nearly lost it many times for my maths).\\n\\nIt was left to Ros – now an associate professor in the School of English, Media Studies and Art History at UQ, and a well-respected writer in business communication – to tear my self-made kingdom down, word by word, until I could rebuild it on more solid foundations.\\n\\nHere’s what I now know to be true about writing effective business words.\\n\\nThanks, Ros. I hope you’re grading more kindly these days.\\n\\n##### **Trick #1: Talk like your audience**\\n\\nIf you’re writing for your business, forget formal words and don’t allow fear of failure – or grammar – to stop you writing. Instead, a trick I’ve long used in business writing is to hear a typical customer’s voice in my head, and then to write like they talk.\\n\\nLike acting, the craft of writing involves immersing yourself in the character. In this case, the character is your customer – and by sounding like them, you’re more likely to draw them in.\\n\\n##### **Trick #2: WIRMI**\\n\\nI have Ros and her fondness for US author Linda Flowers to thank for WIRMI. The acronym ‘What I Really Mean Is’ is extraordinarily helpful in bringing clarity to business writing, and it’s a tool I still use daily.\\n\\nYou can use WIRMI as a catchphrase at any point of your writing – when you’re trying to work out exactly what you want to say, and when you’ve written something and you need to ensure it says what you want, clearly and well.\\n\\nIf you’re not comfortable with writing – and plenty of people would rather line up for a root canal than write an essay – this is a great way to check you’re on track.\\n\\n##### **Trick #3: So nice you read it thrice**\\n\\nFinally, if you’re satisfied that what you’ve written is the best you can do, read it through once more – and then put it down.\\n\\nAfter a few hours – or a few days, if you have the time – pick it up and critically read it again. Make a few adjustments. Delete a few words. Then hide it again.\\n\\nOn the third go, after another break, pretend you’re the customer and read it aloud to yourself as though you’re seeing it for the first time. If you have no more changes to make to it, it’s good to go. But chances are, you’ll think of a few.\\n\\nWhy at least three reads? Professional writers and editors know better than anyone that great writing comes from multiple drafts, not a single session of inspiration. Taking a break in between drafts – although hard to do in a busy work day – can be the key to achieving great results.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44238,47778,1,'What the artist breaks','2021-09-22 00:02:05','2021-09-22 00:02:05','62b27fe7-19a4-46ac-bd7d-a802dcb79bbb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QjbPRQcxAH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Bill Bernbach was the founding creative director of legendary Manhattan ad agency Doyle Dane Bernbach. He came out with quotes like:\\n\\n“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art”, and\\n\\n“Word of mouth is the best medium of all”, and\\n\\n“Rules are what the artist breaks; the memorable never emerged from a formula.”\\n\\nThat’s really provocative stuff that makes you nod your head at the truth and simple power of his thinking – and imagine how inspiring but uncompromising a boss he would have been. What an exhilarating time to be writing.\\n\\nBernbach not only had a way with a turn of phrase, but he also really set up the structure of creative teams for marketing and advertising, and was, of course, part of the inspiration for Mad Men. But mostly, he was a writer. And what a writer he was. His firm revolutionised advertising copy and laid out the early foundations for brand storytelling through engaging narrative and brand persona development. We can, and have, all learned from these guys.\\n\\nIn the 1960s, DDB took on Volkswagen as a client and began creating a series of print ads that referred to the VW as a “lemon” and encouraged consumers to “think small”. The copy, by the incomparable Julian Koenig, starts out saying “This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished, and must be replaced.” Not exactly sales speak.\\n\\n##### **It was funny. It was clever. And it was ground-breaking.**\\n\\nFor the rest of the decade, VW kept their unconventional campaign rolling. DDB’s strategy of turning seeming faults into benefits was a huge hit. One ad didn\'t even include a picture of the little lemon: “No point in showing you the 1962 Volkswagen. It still looks the same.”\\n\\nMuch has been written about the ads, and you can take a look at a bunch of them here if you like. It was ranked the best advertising campaign of the twentieth century by Ad Age, and it deserves the title. This sort of brand bravery is rare and may be a little of its time, too. The truth is that the power is all right there, in the copy, which exists to inspire us. Last words to Mr Bernbach himself:\\n\\nYou can say the right thing about a product and nobody will listen. You\'ve got to say it in such a way that people will feel it in their gut. Because if they don\'t feel it, nothing will happen.\\n\\nWhat is your brand really saying?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44239,47779,1,'8 important marketing questions for every business','2021-09-22 00:02:05','2021-09-22 00:02:05','f75d8f3b-bc55-4ed2-b939-e4a13ea1852c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VzKHBkk2Ca\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Marketing communications in business is all about attracting and retaining customers. We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications – because they know customers are fickle, and competitors are waiting to pounce on any weakness.\\n\\nThe same philosophy of tight strategy and execution should drive your business. Effective marketing communications must be an essential part of your core business strategy to ensure you’re pushing the same, consistent message through every aspect of your organisation.\\n\\nBut it’s not always so easy to go it alone. If you’re in a small business and know you need to step up, here’s a handy checklist of the marketing questions you need to answer to keep your customers in tune with you – and your competitors at bay.\\n\\n##### **Who are my existing customers?**\\n\\nThe best way to sell to your customers is to first understand who they are, why they buy from you, and what value they expect from you. And the best way to learn this? Listen to them. Marketing communication begins with good customer relationships, which are almost like your own form of market research.\\n\\nWhen you talk to your customers, you’ll learn things like your customers’ age, income, education, how often they buy from you, what their buying triggers are, and how they’re influenced. This is a valuable step in honing your marketing message, so don’t be tempted to think you already know the information if you’ve been in business for a while. Every customer conversation will add another layer to your understanding.\\n\\n##### **Who are my potential customers?**\\n\\nIt’s just as critical to have a very clear understanding of your desired target market and new customers. Get as detailed as you possibly can. The more specific you are, the better you can develop messages for them.\\n\\n##### **Who are my competitors?**\\n\\nUnderstanding who competes for your customers – and what they’re offering – is vital. Get very familiar with every aspect of your competitors’ businesses – including their reputation, prices and marketing material. This knowledge will help you position your marketing communication relative to how your customers are already being targeted and differentiate yourself in the market.\\n\\n##### **What am I trying to achieve?**\\n\\nUnderstanding why you’re communicating with your customers is essential. Are you purely after quick wins? Or preparing the ground for a new product or stronger relationships? The rationale and potential value for any marketing effort should determine how much money you need to spend, and where it’s best spent.\\n\\n##### **What am I trying to say?**\\n\\nThis is where everything comes together. You must now develop clear, key messages that talk up your product or service, meet the expectations and needs of your new and existing customers, and differentiate yourself from your competition.\\n\\nMake sure you have no more than five key messages – in fact, the fewer the better – and make them specific and meaningful. That’s how you stand out in the crowded market. Ensure your customers are aware of your business and its products or services, and why they should care (e.g. What’s in it for them? And what are the true benefits?). These benefits should be factual and real. It’s important not to overload customers with information, but rather to be clear and articulate.\\n\\nAll of your marketing communications should include a strong call to action: What is it that you want customers to do once they’ve interacted with you? Leave them in no doubt and make it easy for them.\\n\\n##### **What’s the right channel?**\\n\\nThere’s no doubt that it’s a busy marketplace when it comes to finding the perfect place to share your marketing messages. The challenge here is in focusing and narrowing your communication – and finding the right time and place to connect with your customers.\\n\\nMany marketers are now jumping on social media networks, but that might not be where your customers can be found. It’s important that you understand how and when they want to hear from you, and use that information to foster a true customer relationship.\\n\\n##### **Is my strategy integrated?**\\n\\nCommunicating in an integrated way across all channels (such as website, emails and brochures) means your brand will become better known and understood. Integration means that every time your customers hear from you, they get the same feel for who you are. By creating consistent, strong marketing communications, your customers will identify and remember you into the future.\\n\\n##### **Finally: Am I communicating with genuine creativity?**\\n\\nCreativity isn’t about paying your local print shop to pull together a flyer with your logo on it, or using a WordPress template to build your long-overdue website. They might be tactics that you use, but they’re not what creativity is really about.\\n\\nTrue creative thinking pulls together everything you know about your business, your goals and your customers into a single, cohesive package that cuts through, connects and resonates. Creativity distills everything down to the right words, images and design so that your marketing collateral has the right impact. No business can afford to skimp on this stage because getting creativity right means you’ll get the results you’re really after: maximum return on your marketing investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44240,47780,1,'B2B is dead','2021-09-22 00:02:05','2021-09-22 00:02:05','0b1b53d6-9e95-48c2-a7f7-0062ae0e2d8b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-luIsqIjBj1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"As deaths go, it was a quiet one. Few people knew of its demise.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But there it lay still: the artificial divide between B2B and B2C marketing, gone forever.\\n\\nWhy bother lamenting the dead? Dare I say, it’s good riddance to a dodgy invention.\\n\\nThe idea that marketing business-to-business took entirely different skills and strategies to talking to consumers has its roots back in the early Noughties. The notion, which most marketers sadly still hold, was that because the volume of B2B transactions is so much higher than B2C – if you count every transaction required along a manufacturing supply chain, for example – then B2B branding requirements were stronger, too.\\n\\nConversely, the B2C belief held that the consumers of the world needed entirely different marketing strategies to convince them to open their wallets.\\n\\nTrue, where they differ most is in the justification of purchases. In B2C land, I need to convince myself why I should buy yet another pair of red shoes. (It’s a short discussion.) In B2B, I might be lobbying the board to invest in an expensive new CRM system.\\n\\nBut the truth is both groups share more similarities than differences.\\n\\nYour customers – be they businesses, consumers or both – have similar emotional and logical requirements that must be met. The relationship lifecycle between a purchaser and a brand exists with businesses and consumers alike. Both groups also frequent the same social media spheres, are Google-happy and web-savvy, and require strong brand confidence in order to purchase.\\n\\nThe illusion that you’re selling to a company in B2B should be seen for what it is. In retail or in business marketing, you’re selling to individuals. And each wants to feel that you get them.\\n\\n##### **Long live H2H.**\\n\\nWhich is where yet another acronym is starting to make a play: H2H, or human-to-human marketing.\\n\\nIt espouses the belief that we all, business and retail customers alike, are looking for connection, inclusion and to be understood. If you take that as your starting point – and not your burning need to produce another brochure – then the marketing toolbox available to your business automatically grows.\\n\\nIt means the vast strategies already out there like relationship marketing and continuous touchpoints become as relevant to a retail customer as to the business that buys your widgets. And the traditional B2C tools like social media become far more relevant business-to-business because they help build connections better than a sterile product flyer.\\n\\n##### **Let’s make H2H practical.**\\n\\n**1. Open your horizons**\\n\\nSwitching your mindset to focusing on the individual, human needs of your market means you can open your marketing to all sorts of potential tools. Just because you run a hair salon doesn’t mean you can’t start sending out a monthly email newsletter – if your customers are the kind of people that like to know more about you. And just because you’re an accountant doesn’t mean you can’t lead an industry group on LinkedIn or advertise on Facebook – if that’s where you’ll find the types of sales you want. Think about your customers, and let their needs lead you.\\n\\n**2. Make your customers feel**\\n\\nSales overwhelmingly come from relationships in my business, so meeting my clients’ emotional needs is a no-brainer. If my clients are happy, they’ll stay.\\n\\nBut even if your sales rely heavily on good old-fashioned foot traffic, it’s relationships that will lure them and keep them. So, in every tool you use to get to market, make sure you get the emotional kicker in. Empathise and prove you understand their needs.\\n\\n**3. Ask your employees what they think**\\n\\nIt’s one thing to make marketing decisions from an ivory tower. Chances are it’s your staff who really know how your clients think, or how your customers behave. So get their ideas and integrate it into your marketing. Let them drive your innovation.\\n\\n**4. Finally, listen to your customers**\\n\\nThere is marketing gold in every intentional conversation you have with a customer. Ask the ‘why’ that follows the tough questions: Do you feel safe with my business? Do you like dealing with us? Would you refer us to your friends? The answers will revolutionise how you think about marketing to your customers.\\n\\n---\\n\\n*Written for the February 2014 issue of Inform, the monthly magazine of the Chamber of Commerce and Industry in Queensland.*\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44241,47781,1,'The 6 steps of content creation','2021-09-22 00:02:05','2021-09-22 00:02:05','5d3d0c86-7642-42f0-a436-989ee1bdcd4b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-92RCseTSp0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.\\n\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Now you need to add some real value.\\n\\nTime poor organisations need their content to work across different channels online – including websites, e-newsletters, blogs and across social media. One way to add value to your existing, more sales-focused, content is through content curation. Content creation means finding useful content online, curating it for your audience and re-telling it in your voice and with your advice.\\n\\n##### **Here’s how to optimise, write and curate content for your target audience.**\\n\\n###### **Defining your goals**\\n\\nEvery good plan starts with defining what it’s trying to achieve. How do you want your content to define your business? What are you offering your target market? Do you want to be a thought leader in your particular area?\\n\\nContent curation is about meeting your customers where they are and offering them something they’re not getting elsewhere. It’s about finding, gathering and sharing information of value with them; positioning your business and brand as an authority both with original content – your sales offering and business learnings – and information you’ve found and shared online. Participating in conversations that are happening about your field leads to more engagement with your target market, the ultimate goal being to give your brand a voice of value that will see your audience come back again and again for your offering.\\n\\n###### **Getting started**\\n\\nIt’s important to remember that well-executed content curation isn’t about regurgitating content that was already published. Instead, it’s your business’s personal re-telling of a story. As Susan Gunelius wrote for Forbes, the human element of content curation is what makes curated content compelling.\\n\\nTherefore, when offering your audience valuable content, remember to tell your story. What are you saying that’s different? What do you know that others might not? Involve your whole team – not just marketing and sales – and that story will evolve to give your business a truly useful and unique voice.\\n\\n###### **Finding content**\\n\\nHere’s where you get amongst it!\\n\\nWant to know where your target market is looking for information online? Go exploring! Ask them! Discover for yourself where the good stories are being shared. Find out what topics matter to your goals and audience, and go after them.\\n\\nIntegrating content curation into your broader marketing strategy is the way to go here – it legitimises the exercise and gets your team thinking about the value of your brand and how they can add to it. The best place to start is probably your social media accounts. Valuable content is being shared every day on platforms like Facebook, Twitter and LinkedIn. There are also Google alerts and news aggregate sites that can be set up with your special business needs in mind.\\n\\n###### **Be authentic to find your voice**\\n\\nThere is nothing like the instant world of social media to add value and timeliness to your content. Social media has changed the term ‘sharing’ forever, and the opportunities for your brand are endless. It’s important to add your own value to social content – as Mark Lerner says, if you just “retweet,” or share an article without including your own voice in the post, you’ll fail to distinguish yourself from everyone else who shared that content.\\n\\nHow do you find your voice? Authentically, of course! Offer your opinion and add your advice in areas you are confident about. Try to be friendly and informative, and adopt an approachable tone. Not so confident? Ask questions! Get your community talking and they’ll come back to you.\\n\\n###### **Context and thought leadership**\\n\\nGood content curation provides your audience with context and convenience – that means filtering and explaining what you find online, and rewording it in your voice so it’s useful to them. You don’t always need to be selling, but you do always need to be mindful of your brand and of offering real value. Knowing who your market is and writing in your ‘voice’ allows you to, as J-P De Clerck says, inform, educate, entertain and engage target audiences.\\n\\n###### **Where to share**\\n\\nThere are many ways to share curated content, but the best way is in a mix of your existing ‘sales’ content. E-newletters and blogs offer an opportunity to share curated and original content, and social media is the most instant way to add your voice to a new idea, and also probably the first place your audience will find you. They’ll also find your website, so don’t forget about the curated content opportunities there. Always remember that you should be providing useful information, not just repeating content or working on the hard sell.\\n\\nContent curation is convenient, but it’s also an important opportunity to add value, develop a business voice and grow an online community. What do you think about content curation? Has it worked for you? Got any tips? Let us know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44242,47782,1,'Top 20 tips for SEO','2021-09-22 00:02:06','2021-09-22 00:02:06','532110ee-4669-475f-8337-ce4410c8d1b4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P9HDvjQfFI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"GOOD SEO STARTS WITH A BIT OF DIY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Sure, there are loads of experts and agencies out there that specialise in the field, and many of them do a great job.\\n\\nBut there’s actually plenty you can do yourself before you even need to look for an external supplier to help with your SEO.\\n\\nTo get you started on your next SEO DIY project, we’ve put together a top 20 checklist.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":\"1\",\"fields\":{\"gridItems\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\",\"new5\",\"new6\",\"new7\",\"new8\",\"new9\",\"new10\",\"new11\",\"new12\",\"new13\",\"new14\",\"new15\",\"new16\",\"new17\",\"new18\",\"new19\",\"new20\"],\"blocks\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"1. Do your research\",\"text\":\"Identify key search terms, words and phrases, and check out competitors’ sites.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"2. Work out where you are now\",\"text\":\"Work out where you are now—As soon as possible, keep a regular record of where your site currently ranks in search results, using various words, phrases and questions.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"3. Work out where you want to be\",\"text\":\"Define your goals early on so you can measure your progress and adjust your strategy as you go along.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"4. Make your content relevant\",\"text\":\"Search engines provide the most relevant results to a searcher’s query, so write content based on what people might search for.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"5. Improve the quality of your content\",\"text\":\"Publish helpful, useful articles, videos and other types of media that people will want to engage with.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"6. Think about user experience\",\"text\":\"Make sure your site is easy to navigate, with plenty of relevant internal links to keep users on your page for longer.\"}},\"new7\":{\"type\":\"6\",\"fields\":{\"heading\":\"7. Ensure your site is responsive\",\"text\":\"s your website designed to resize for viewing on desktop, tablet and mobile devices? It should be.\"}},\"new8\":{\"type\":\"6\",\"fields\":{\"heading\":\"8. Include plenty of internal links\",\"text\":\"This helps pushes traffic around your site, building higher ‘trust signals’ for Google, and gives your audience more to read.\"}},\"new9\":{\"type\":\"6\",\"fields\":{\"heading\":\"9. Write meta descriptions\",\"text\":\"This short paragraph of text under your page’s URL in search results can really improve the chance of someone clicking on it.\"}},\"new10\":{\"type\":\"6\",\"fields\":{\"heading\":\"10. Include title tags\",\"text\":\"These few key words describing the page and your brand name tell visitors and search engines what your site is about in the most succinct way possible.\"}},\"new11\":{\"type\":\"6\",\"fields\":{\"heading\":\"11. Tag your images\",\"text\":\"Search engines cannot ‘see’ images but they can ‘read’, so it’s important to describe any pictures you upload to your site.\"}},\"new12\":{\"type\":\"6\",\"fields\":{\"heading\":\"12. Create evergreen content\",\"text\":\"More thoughtful and practical advice-based articles can create better results over the long term. Top 20 list, anyone?\"}},\"new13\":{\"type\":\"6\",\"fields\":{\"heading\":\"13. Consider your domain name\",\"text\":\"Having a ‘keyword-rich’ domain name can improve ranking but can also lead to closer scrutiny by search engines.\"}},\"new14\":{\"type\":\"6\",\"fields\":{\"heading\":\"14. Think about headlines\",\"text\":\"Make headlines as snappy, attractive and descriptive as possible, and stay away from clickbait.\"}},\"new15\":{\"type\":\"6\",\"fields\":{\"heading\":\"15. Turn on comments\",\"text\":\"This helps generate a community of engaged users and, whatever their opinion of your content, you’ll know it’s being read.\"}},\"new16\":{\"type\":\"6\",\"fields\":{\"heading\":\"16. Go social\",\"text\":\"By using social media channels as a genuine way to interact with customers, you can help generate interest in your brand and drive traffic to your site.\"}},\"new17\":{\"type\":\"6\",\"fields\":{\"heading\":\"17. Watch your on-site advertising\",\"text\":\"Intrusive ads can destroy the pleasure of viewing your content and also slow your site down (not good for SEO).\"}},\"new18\":{\"type\":\"6\",\"fields\":{\"heading\":\"18. Avoid keyword stuffing\",\"text\":\"Some search engines will actually penalise you for obviously overusing certain keywords on your pages.\"}},\"new19\":{\"type\":\"6\",\"fields\":{\"heading\":\"19. Be aware of duplicated content\",\"text\":\"If two sites publish identical content, search engines will only index one of those pages.\"}},\"new20\":{\"type\":\"6\",\"fields\":{\"heading\":\"20. Don’t hide links and text\",\"text\":\"Doing things like hiding white keyword-stuffed text on a white background or hiding a link in a full stop is likely to be punished by search engines.\"}}}}}},\"new4\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Follow these tips and you’ll be well on your way up the rankings in no time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44243,47783,1,'Top 20 tips for SEO','2021-09-22 00:02:45','2021-09-22 00:02:45','16311039-25d6-48a8-832b-76fb973018fc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P9HDvjQfFI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"GOOD SEO STARTS WITH A BIT OF DIY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Sure, there are loads of experts and agencies out there that specialise in the field, and many of them do a great job.\\n\\nBut there’s actually plenty you can do yourself before you even need to look for an external supplier to help with your SEO.\\n\\nTo get you started on your next SEO DIY project, we’ve put together a top 20 checklist.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":\"1\",\"fields\":{\"gridItems\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\",\"new5\",\"new6\",\"new7\",\"new8\",\"new9\",\"new10\",\"new11\",\"new12\",\"new13\",\"new14\",\"new15\",\"new16\",\"new17\",\"new18\",\"new19\",\"new20\"],\"blocks\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"1. Do your research\",\"text\":\"Identify key search terms, words and phrases, and check out competitors’ sites.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"2. Work out where you are now\",\"text\":\"Work out where you are now—As soon as possible, keep a regular record of where your site currently ranks in search results, using various words, phrases and questions.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"3. Work out where you want to be\",\"text\":\"Define your goals early on so you can measure your progress and adjust your strategy as you go along.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"4. Make your content relevant\",\"text\":\"Search engines provide the most relevant results to a searcher’s query, so write content based on what people might search for.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"5. Improve the quality of your content\",\"text\":\"Publish helpful, useful articles, videos and other types of media that people will want to engage with.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"6. Think about user experience\",\"text\":\"Make sure your site is easy to navigate, with plenty of relevant internal links to keep users on your page for longer.\"}},\"new7\":{\"type\":\"6\",\"fields\":{\"heading\":\"7. Ensure your site is responsive\",\"text\":\"s your website designed to resize for viewing on desktop, tablet and mobile devices? It should be.\"}},\"new8\":{\"type\":\"6\",\"fields\":{\"heading\":\"8. Include plenty of internal links\",\"text\":\"This helps pushes traffic around your site, building higher ‘trust signals’ for Google, and gives your audience more to read.\"}},\"new9\":{\"type\":\"6\",\"fields\":{\"heading\":\"9. Write meta descriptions\",\"text\":\"This short paragraph of text under your page’s URL in search results can really improve the chance of someone clicking on it.\"}},\"new10\":{\"type\":\"6\",\"fields\":{\"heading\":\"10. Include title tags\",\"text\":\"These few key words describing the page and your brand name tell visitors and search engines what your site is about in the most succinct way possible.\"}},\"new11\":{\"type\":\"6\",\"fields\":{\"heading\":\"11. Tag your images\",\"text\":\"Search engines cannot ‘see’ images but they can ‘read’, so it’s important to describe any pictures you upload to your site.\"}},\"new12\":{\"type\":\"6\",\"fields\":{\"heading\":\"12. Create evergreen content\",\"text\":\"More thoughtful and practical advice-based articles can create better results over the long term. Top 20 list, anyone?\"}},\"new13\":{\"type\":\"6\",\"fields\":{\"heading\":\"13. Consider your domain name\",\"text\":\"Having a ‘keyword-rich’ domain name can improve ranking but can also lead to closer scrutiny by search engines.\"}},\"new14\":{\"type\":\"6\",\"fields\":{\"heading\":\"14. Think about headlines\",\"text\":\"Make headlines as snappy, attractive and descriptive as possible, and stay away from clickbait.\"}},\"new15\":{\"type\":\"6\",\"fields\":{\"heading\":\"15. Turn on comments\",\"text\":\"This helps generate a community of engaged users and, whatever their opinion of your content, you’ll know it’s being read.\"}},\"new16\":{\"type\":\"6\",\"fields\":{\"heading\":\"16. Go social\",\"text\":\"By using social media channels as a genuine way to interact with customers, you can help generate interest in your brand and drive traffic to your site.\"}},\"new17\":{\"type\":\"6\",\"fields\":{\"heading\":\"17. Watch your on-site advertising\",\"text\":\"Intrusive ads can destroy the pleasure of viewing your content and also slow your site down (not good for SEO).\"}},\"new18\":{\"type\":\"6\",\"fields\":{\"heading\":\"18. Avoid keyword stuffing\",\"text\":\"Some search engines will actually penalise you for obviously overusing certain keywords on your pages.\"}},\"new19\":{\"type\":\"6\",\"fields\":{\"heading\":\"19. Be aware of duplicated content\",\"text\":\"If two sites publish identical content, search engines will only index one of those pages.\"}},\"new20\":{\"type\":\"6\",\"fields\":{\"heading\":\"20. Don’t hide links and text\",\"text\":\"Doing things like hiding white keyword-stuffed text on a white background or hiding a link in a full stop is likely to be punished by search engines.\"}}}}}},\"new4\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Follow these tips and you’ll be well on your way up the rankings in no time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44245,47785,1,'Hear the equality stories from NWO women','2021-09-22 00:10:23','2021-09-22 00:10:23','4b8b64e8-70cd-4c2f-9214-85fa9fcff761',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Wernf3qqvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"International Women\'s Day 2021\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We can all choose to challenge and call out inequality. We can all choose to seek out and celebrate women\'s achievements. Collectively, we can all help create an inclusive world. \\n\\nFrom challenge comes change, so let\'s all choose to challenge.\\n\\nThe 2021 theme for International Women\'s Day is #choosetochallenge. We asked the women of NWO what this means for them.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dQqtfQZh3I\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17131\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZSm70uSTq5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Jo Penney: We don\'t need titles\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"As a female with short hair, I am often referred to as ‘sir’.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"This occurs mostly by flight attendants who take a quick glance and assume, rather than just offering a friendly ‘good morning’ or ‘good evening’ and avoiding their own embarrassment when they realise their mistake.\\n\\nOnce, the same flight attendant who greeted me to the plane was so embarrassed she could barely offer me tea or coffee later in the flight.\\n\\nIt’s silly and avoidable, and I find it quite funny and entertaining to see which way it will go.\\n\\nFor others, though, it can be an awful embarrassment that can easily be avoided by removing titles.\\n\\nSo, this International Women’s Day, I’m choosing to challenge all of us to end their use.\\n\\nI’m a proud female but I don’t feel the need to be referred to as madame, ma’am, mademoiselle, etc. It’s old-fashioned and classist.\\n\\nAnd as a proud LGBTI woman, I am extra aware that titles can isolate and sideline—not encourage and respect—people for whom gender and identity has been hard-won.\\n\\nLet’s talk our walk. Let’s end titles for good.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oVs7jOKhCm\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17127\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-823iS7DNes\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Kat Scott: The courage to listen\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I’ve always thought the conversation around challenges women face was about finding your voice and speaking up; that strong, independent women needed to find the confidence to make their voices heard.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The older I get and the more the modern world allows us to see through the structures of society, economics and politics, I realise the conversation is really about finding the confidence to listen to those voices.\\n\\nYou see it every day in business, TV, music, media and social situations that when there is a woman who stands up and says how she feels, she is perceived as “too much”.\\n\\nI am guilty at times of not hearing other female voices and, worse than anything, sometimes of not even hearing my own voice.\\n\\nDespite thinking of myself as a very headstrong, intelligent and confident person, I tell myself to “tone it down” because I’m being “too much”.\\n\\nI want to see people rising to the challenge of actively listening to those female voices and perspectives, not because they are female but because they are equal.\\n\\nEvery person should be offered the same platform, the same ears and the same opportunities—if we choose to take them.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YdYo9ey7f6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17124\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jXUudS4IzN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Rebecca Holman: Let\'s keep choosing to challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Here’s to the great women who kicked it all off.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"They challenged previously held societal norms, at great personal and physical cost, to give us the right to vote, the right to marry who we like, the right to choose our own careers, to be independent and to move closer to gender equality.\\n\\nThe spirit of these pioneers lives on, and the hard and uncomfortable work continues in many forms with each of us.\\n\\nAll of us can keep choosing to challenge each other—woman to man, woman to woman, man to man—in our everyday lives.\\n\\nHere’s to the mums, dads and those very special teachers who nurture our kids, lead by example and challenge the next generation to grow into people who treat each other with respect, patience and compassion.\\n\\nLet’s keep championing and supporting each other to achieve true gender equality.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RUzEpjpFMZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17119\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7wTrhTk0Ps\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Kimi Schieren: Deeper than the dollar amount\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Revealing you have a side hustle always brings up questions about success.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"“What kind of a profit are you making?”\\n\\n“Is it worth it?”\\n\\nEspecially if you, like myself, also work a full-time job and the side hustle itself is almost equally as full-time—the questions surrounding the value of your extracurricular will frequently plague you.\\n\\nHolding the worth of something solely on whether or not it’s profitable can be a slippery slope of creating unattainable goals and unrealistic expectations on yourself and your business.\\n\\nWhat I get out of my side hustle both professionally and personally far surpasses any financial goals.\\n\\nIt’s an outlet for my creativity and a way to express myself. Plus, it helps me to be more creative in my day job.\\n\\nThe two jobs feed into each other and without either or both I would struggle to feel like myself.\\n\\nSuccess from my side hustle is measured in the praise of happy customers, the smiles and comments I get from people who pass my stuff in the streets, and the self-satisfaction I get from creating something from an idea in my head to something you can physically wear or hold.\\n\\nSure, getting paid is also great and I dream of the day when it can become my full-time job. But, for now, my success is much deeper than a dollar amount.\\n\\nThis International Women’s Day, I’m choosing to challenge the notion that wealth equals success.\\n\\nLet’s choose to open our mind to what success looks like and celebrate the amazing things we’re doing.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TAZHDkM6ny\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17115\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EVYfpAlzzL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Kate Wood: Because they challenged, I get to choose\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I’m in the grey area between Gen Y and Z, so I’m a product of the many Gen X women who raised me, inspired me and challenged me.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Gen X women were born in the 70s and 80s when the ideals of having it all—stable marriage, perfect family, lucrative work—came disguised as female empowerment. What crippling expectations.\\n\\nThese women defied mathematics. There are only 24 hours in a day and having it all takes at least 36.\\n\\nThey challenged the gender norms of the time and proved that, in fact, you can have it all.\\n\\nBecause of that, I don’t have to be the perfect mum with the perfect kids. I don’t have to be married to the dreamiest spouse. I don’t have to cook like Nigella or clean like Marie Kondo. I don’t have to climb the corporate ladder and smash through glass ceilings.\\n\\nI certainly don’t need to do all of that at the same time.\\n\\nAnd because I’m lucky enough to work for an incredible Gen X woman, I don’t have to work twice as hard to earn the same as my male colleague.\\n\\nInstead, I get to choose my values and the kind of woman I want to be.\\n\\nTo all you Gen X women who bravely went before: thank you. Because you worked so hard to challenge, I get to choose.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PCfYuBrUwo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17114\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aX0BZHIT5e\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Suzanne Oxford: Let\'s not mistake peace-keeping for peace-making\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"As a person of faith, I’ve always been challenged by a verse that says, “as far as it depends on you, live at peace”. I consider this my mandate.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But don’t mistake peace-keeping for peace-making.\\n\\nPeace-keeping keeps factions apart with no expectation of resolution. It’s maximum effort expended in a passive, zero sum game. It reinforces apathy, privilege and anger.\\n\\nMe? I’m a peace-maker. The very act of making peace—and making peace, and making peace—is dynamic and potent, shining a light where inequality and injustice rob people of true peace.\\n\\nPeace-making drives me to lean in and bear witness to people’s stories with compassion and empathy.\\n\\nIt compels me to respond with strategies and actions that can create lasting change.\\n\\nIt urges me to have uncomfortable conversations to elicit greater understanding.\\n\\nIt impels me own my blind spots so I can grow in gentleness—and, in turn, create even greater peace.\\n\\nThere’s nothing passive about being a peace-maker, and peace-making never ends.\\n\\nIn fact, as I consider the broken world my children are now entering as young adults, my peace-making is only increasing in volume—as is my understanding that peace is a human right and that, as far as it depends on me, I must give it voice and life.\\n\\nAnd so I do.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OM2HjsMtPT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17108\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Knak12weJl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Bree Leitch: Our voice carries weight, even when it wavers\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I grew up posting everything on social media, compiling a collage of my perfect life.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Every photo is meticulously chosen out of hundreds taken, every smile critiqued, and every caption drafted and redrafted. Anything less than perfection simply won’t do—I have an audience to please, you see.\\n\\nWomen have fought since the beginning of time to have our voices heard and taken seriously. And now we have an audience, they’re out for blood. It’s the little things—misusing terminology, Facetune gone wrong, dating too many people or not enough—the list goes on. Our audience will fault us for anything in order to discredit us.\\n\\nThe worst part? Often, that audience is me. Sometimes it’s you. It’s all of us women at one point or another, not because we mean to, but because we are trained to. We are taught we must tear other women down in order to lift ourselves up.\\n\\nWhen we let ourselves believe that our own success—or self-security, or popularity, or whatever validation we seek—is dependent on the destruction of other women, we all suffer.\\n\\nWe don’t have to be perfect to be valid. Our voice carries weight, even when it wavers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44247,47787,1,'Break away from the same-same with custom illustration','2021-09-22 00:11:31','2021-09-22 00:11:31','f73c9f1b-f10f-423a-b2ff-9c6e805f115e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tiYExhhMPf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"There’s nothing more special than something made just for you.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"You hold it loudly and proudly for all to see—and they notice because there’s nothing else in the world quite like it. And this makes you treasure it that little bit more.\\n\\nThe dream of an illustrator is to have time, budget and ability to craft a bespoke masterpiece for every job that comes across the desk.\\n\\nThat dream doesn’t turn to reality very often. But that doesn’t mean your brand has to revert to using the same old stock illustrations everyone else uses either.\\n\\nThere are so many ways to get over those hurdles when a project doesn’t have time or budget to allow for a custom piece.\\n\\nA lot of the time, stock illustration can be tweaked to give it the edge it needs to stand out from the crowd.\\n\\nChange up the colours, mix up the style and jazz up the faces.\\n\\nSometimes stock forms the base for us to build something fresh. And other times there might already be the perfect stock illustration that tells the right story without much tweaking at all.\\n\\nWhatever the constraints—budget, time, brief—there’s always a way to break free. It just takes some thinking outside of the box.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-amC4hnZM56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"If you’re drowning in a sea of same-same, come chat to us and [we’ll get you out of there in no time](/contact).\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44248,47788,1,'Why you need a six-month comms strategy for your website','2021-09-22 00:13:55','2021-09-22 00:13:55','5356c252-dd9f-414f-a7ef-5277616c93ff',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AgEbVkr4de\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"YOU KNOW THE FEELING: AN AD PROMISE DRAWS YOU IN, YOU CLICK THROUGH TO THE WEBSITE AND YOU’RE IMPRESSED BECAUSE IT LOOKS SUPER SLICK.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Then you actually read it. And now you’re disappointed because it doesn’t actually say anything other than the surface detail of a business.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QesBwreMAq\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"These websites are so common they’ve earned the term ‘brochure’ website. They look great, but that’s it.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-b9aMnjAcJ0\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We see it all the time and think it’s such a shame. Why? Because a website can be so. much. more.\\n\\nHow can your website escape the dreaded brochure effect? In short, don’t set and forget.\\n\\nGood websites move, breathe and live—just like your business does.\\n\\nEveryone knows it’s good practice to regularly update your website messaging and functionality. But you need to actually get around to doing it and—more importantly—have a reason for making a change.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"},\"collapsed\":\"1\"}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3YeCOos4iz\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"So, what’s your strategy?\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-V4Ur8T6jd4\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"A website communication and engagement strategy has so many benefits. But the biggest one by far is SEO.\\n\\nBy biggest we don’t mean the most confusing or time-consuming. It simply boils down to content. Fresh content tells Google: This is who I am! This is what I do! See me! Hear me!\\n\\nGoogle’s algorithms are super clever because they serve up the sort of content people want. But it means Google can only give people the content they want if it knows about your business and what you’re offering.\\n\\nOf course, there are some technical aspects to consider. But your best SEO strategy is a long-term communications plan.\\n\\nDo you know what the next six months for your website content looks like? What can you offer your customers other than opening hours and where you’re located?\\n\\nBy developing a digital communications strategy, your website gets updated regularly, which helps Google share your message with the right people at the right time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5XBczMM2nF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Potential customers will find you, engage with you and trust you enough to get in touch.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W1NCV9CxoK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"You have so many options for interesting content. It could be a thought-leadership piece, event, media release, whitepaper, testimonial—the list can go on.\\n\\nWe have a huge amount of communications tools and angles we can develop to bolster your web presence.\\n\\nGoogle also loves a fast, responsive website. Optimising your website by using the latest version of your content management system will ensure your site is running smoothly and as fast as it can.\\n\\nLikewise, this will make your site more secure and help prevent security breaches (particularly important if you use WordPress).\\n\\nWe also offer long-term website maintenance plans. These include detailed server monitoring and ensuring your CMS and plugins are up-to-date.\\n\\nFor more critical sites, we offer zero downtime code-update deployments.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v9RKLjPOWn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Talk to us about a long-term strategy for your website so it can be more than just another ‘brochure site’.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44249,47789,1,'Pretty or powerful? And can you have it all?','2021-09-22 00:15:45','2021-09-22 00:15:45','d765520a-0578-4cc0-a4ea-dfc4a3df3e85',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UxDAMYmx0G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Being a commercial creative means someone is hoping, expecting and paying for a result.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But just because something is creative in its execution doesn’t mean it’s going to be effective in achieving its goal.\\n\\nHere are five pitfalls to avoid when procuring creative services:\\n\\n1. Hiring a single creative, like a designer, to be a whole creative team. Your supplier will end up working in one strength and many weaknesses.\\n2. Procuring from a supplier who can use design software but isn’t a designer. The work will miss the mark despite looking okay.\\n3. Working with a graphic designer who isn’t skilled in the type of design you need (like brand design). You’ll get a pretty logo lacking in brand story and meaning.\\n4. Jumping straight into design without a strategy. You’ll receive design work that’s lovely, even beautiful… but not strategic.\\n5. Failing to define what success looks like. Your supplier’s work will lack purpose. Instead, make sure you have a clear goal that measures the biggest outcome of all: return on investment.\\n\\nSo yes, creative work can be both pretty and powerful. And you can have it all… if you invest in a team of strategically focused creatives.\\n\\nCreative agencies cost more but are teams for a reason. **We\'re much more powerful together than on our own.**\\n\\nJust like a hand of aces versus a single 3.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44251,47791,1,'Seven mistakes people make building websites','2021-09-22 00:21:51','2021-09-22 00:21:51','00f084c2-52c6-4d4f-9912-942abf65fcb5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-anLTeFZY0U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Now is the moment.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The advertising you’ve done, the marketing budget you’ve spent, the countless planning meetings your team has attended—all that time and money you’ve invested has driven a potential customer to your website.\\n\\nAfter months—maybe years—of effort, your potential customer will make their decision in seconds.\\n\\nThey may love what they see and continue to be interested. Or they may leave, with their memory of you going up in smoke and your investment with it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EfutEvAS20\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"That’s why it’s so important to build an effective website.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZPpIywfo5M\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Framing a website to contain everything you need is challenging. Some websites become too word-heavy, while others lack structure and narrative.\\n\\nGetting your website right from the beginning can save you a lot of pain in the long run.\\n\\nHere are our tips for tackling website mistakes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUHWHfibhh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. Unacknowledged expectations\",\"plainText\":\"What do you expect your website to do for you? You want this investment to count, so be informed, decide what you need and be intentional with your allocated budget.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kEhIZbV4lw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"There are only two options—either start with careful planning and consultation and spend a realistic budget, or jump in with assumptions … and experience scope-creep, frustration and the need to pour more money in later. \\n\\nYour time and money (and sanity) are too valuable to waste on option two. So, choose wisely.\\n\\nIt’s also important to understand the purpose of your website. A website for a website’s sake helps no-one. Your business is unique so your website should be, too. \\n\\nMake it crystal clear—state who you are, what you do and what you promise your customers. \\n\\nSet yourself up for success by providing your developer with a clear website purpose, an informed plan and a predetermined budget.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AvlLtsTA5v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"2. A guess is no good\",\"plainText\":\"Analytics, metrics or key performance indicators (KPIs)—they’re all clever ways to study the website user journey.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KbVtpoSNTv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"What do you need your website to achieve? This will depend on what kind of product or service you offer and the kind of experience you want to create for the user. \\n\\nLay out your objectives and match them with KPIs.\\n\\nThere are plenty of ways to get insight into your website. Consider bounce rates, session duration or pages per session metrics. \\n\\nOr you could sharpen your content strategy by watching goal conversion rates of passive to active website users. \\n\\nUnderstanding your metrics and the goals you want to achieve will also help you to understand how your website interacts with its digital ecosystem.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p5FEdYJwJA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"3. It’s not for you\",\"plainText\":\"It might be about you, but the website isn’t for you. \",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VInDUCQqbf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Optimising your website starts with learning what your users are responding well to. How are they getting to your website? What kind of content are they reading? When do they read it? How long are they staying?\\n\\nBy understanding your metrics you can shape a truly effective website experience for your customers. It’s all in the detail—from content creation to search engine optimisation.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-elwxPOwb2f\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"4. Information overload\",\"plainText\":\"Your website is where your potential customers will go to check your credibility. \",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-07RQSQ8ts5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Credibility is about trust. One way to build trust is to position yourself and your organisation as experts. However, credibility isn’t just about what you know—it’s about who you are. \\n\\nInclude stories and testimonials about you and your organisation to avoid information overload. \\n\\nThen, potential customers will leave your website satisfied that you can be trusted ... and they\'re one step closer to doing business with you.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4aZLU4d7lj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"5. Losing the user\",\"plainText\":\"Many people complain about feeling lost on websites. \",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5Up8K6KfhA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The customer journey should be clear. If the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. \\n\\nUse tabs and sub-pages for different categories, and make it logical. For best results, spend time studying user movements and running trials and tests. \\n\\nOver time your predictions will become more accurate as you get to know your audience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-J6N6kO7pK4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"6. Wasted words\",\"plainText\":\"Capture your customers quickly.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gvCeMnMMmI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"There are some hallmarks we use when writing web copy. Here are a few of them:\\n\\n- short, effective sentences (say the same information with less)\\n- sub-headings and headings containing keywords\\n- everyday words the average reader can easily understand (plain English)\\n- direct language\\n- consistent, logical structuring of information.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9cFms9o1W6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"7. Don\'t be unfriendly\",\"plainText\":\"How does your website display on mobile?\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WNBSOqBQRA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The majority of the time, someone will be visiting your website on their phone (68.1% in 2020 to be exact). That means when it comes to your website design, it\'s not enough that your website simply works on mobile. It needs to be designed with mobile in mind **first**.\\n\\nIf your website doesn\'t look amazing and function seamlessly on mobile, your customers won\'t go looking for their nearest desktop computer...  they\'ll look for another website. \\n\\nWhat kind of service do you give your customers in person? Ensure they experience the same quality on your website, and more importantly, on their phone.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44252,47792,1,'The building blocks of branding','2021-09-22 00:23:34','2021-09-22 00:23:34','f853bbde-2d13-4981-8a07-c27a7e434ac1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UBcW4IgaI5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Through 20 years of branding experience, we’ve come to understand stakeholder engagement is essential for a brand to have cut-through.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We’ve engaged with our clients’ stakeholders for many years and in many ways—ranging from formal, formative market research through to in-depth focus groups, workshops, community forums, brand satisfaction surveys and phone interviews.\\n\\nNo matter the method, what really counts is that we capture how people relate to your brand. That relationship leads to relevance and then the ultimate goal: resonance.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qaQGFaRj3d\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Relationship\",\"plainText\":\"Every great brand is built on relationship.\\n\\nWhen you form healthy relationships with stakeholders, you open yourself up to a range of opinions. Generally, feedback gets more constructive as the relationship grows healthier.\\n\\nIf you’re the brand manager, it can feel a bit like tough love at first—but it does get easier.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IDzmWzpUSE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Relevance\",\"plainText\":\"So much more than a logo, brands are heavy with meaning for stakeholders. And so if the environment changes but your brand doesn’t, the meaning is lost.\\n\\nA lot of the stakeholder feedback we hear about brands is that they’re outdated or lack appeal. Without relevance, your stakeholders no longer feel the love.\\n\\nConstantly retune yourself to your stakeholders and you’ll keep fulfilling their needs.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8Wdlr8QGTN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Resonance\",\"plainText\":\"Resonance is where understanding meets impact.\\n\\nA brand rich with resonance is the holy grail of marketing and, true to legend, few reach it.\\n\\nThat’s because resonance means your brand is a perfect fit for your stakeholders’ environment, pain points, wants and emotional connection.\\n\\nResonance engenders attention and respect, and turns want to need.\\n\\nAnd when stakeholders can’t live without your brand? Happy days.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EdELli6glE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"The three Rs start here\",\"plainText\":\"Whether you’re looking to name and brand or rename and rebrand, your brand journey starts with understanding your stakeholders.\\n\\nTalk to us about how to take your first steps.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44253,47793,1,'Want to understand your brand? Ask your stakeholders.','2021-09-22 00:25:28','2021-09-22 00:25:28','619429da-9866-4f85-85ac-351931f3283e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pb6yRuUQJr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":\"\",\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BpDlpLY30k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Whether they are inside, outside, removed or closely involved—stakeholders have the insight businesses need for long-term growth and sustainability.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"If they are a stakeholder, they have a connection with you.\\n\\nAnd like any other relationship, they need to know their connection, time and opinions are valued.\\n\\nIt often takes an open mind to find what works for you and the stakeholder.\\n\\nFinding this place of mutual benefit can lead to business growth and longevity.\\n\\nWe’ve broken down our approach to nurturing stakeholder relationships for meaningful engagement.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-023wqZnDwH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Your stakeholder is anyone who can be impacted by your business.\",\"plainText\":\"Once you really understand this, you’ll start to notice the cycle of impact between the stakeholder and your business. And, this is partly why we begin to engage with stakeholders—to understand how different groups are responding, reacting or behaving.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZC7YPx4oyi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"But who are they, really?\",\"plainText\":\"Now, go deeper to really understand the nuances of your stakeholder groups.\\n\\nYour engagement plan should be detailed enough to allow for different levels of accessibility, and demographic and cultural considerations. The better you nuance, the greater the feeling of respect and care you’ll engender.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4fsgssb3iu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"What do I need to achieve here?\",\"plainText\":\"There are varying degrees of impact across the common types of engagement—inform, consult, involve, collaborate and empower. Every impact is a win for you.\\n\\nBy inviting stakeholders to provide advice and guidance, you are showing interest and genuine regard for their opinions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-zK1GdW2Vy7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Let’s talk\",\"plainText\":\"A healthy and productive conversation is two-way. We pursue positive and productive conversations with stakeholders because we need to understand stakeholder perspectives, and we need to hear it from them.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wWO0nagqvx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bye for now\",\"plainText\":\"The conversation will close, but the relationship isn’t over. Stakeholders have given their time, effort and reflections. It’s your turn to respond with accuracy, timeliness and balance.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8YdtZLjoMO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"The truth is, these conversations take patience, a steadfast commitment to values, sometimes sacrifice, and always an open mind.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"At NWO, we care about stakeholder engagement because we regularly witness the impact it has on the health of businesses and organisations.\\n\\nIs it important to you?\\n\\nTalk to us about stakeholder engagement today.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44255,47795,1,'Top 20 tips for SEO','2021-09-22 00:29:50','2021-09-22 00:29:50','f95be43f-3d0c-4457-ad1b-c9b945b08618',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P9HDvjQfFI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"GOOD SEO STARTS WITH A BIT OF DIY.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Sure, there are loads of experts and agencies out there that specialise in the field, and many of them do a great job.\\n\\nBut there’s actually plenty you can do yourself before you even need to look for an external supplier to help with your SEO.\\n\\nTo get you started on your next SEO DIY project, we’ve put together a top 20 checklist.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":\"1\",\"fields\":{\"gridItems\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\",\"new5\",\"new6\",\"new7\",\"new8\",\"new9\",\"new10\",\"new11\",\"new12\",\"new13\",\"new14\",\"new15\",\"new16\",\"new17\",\"new18\",\"new19\",\"new20\"],\"blocks\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"1. Do your research\",\"text\":\"Identify key search terms, words and phrases, and check out competitors’ sites.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"2. Work out where you are now\",\"text\":\"As soon as possible, keep a regular record of where your site currently ranks in search results, using various words, phrases and questions.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"3. Work out where you want to be\",\"text\":\"Define your goals early on so you can measure your progress and adjust your strategy as you go along.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"4. Make your content relevant\",\"text\":\"Search engines provide the most relevant results to a searcher’s query, so write content based on what people might search for.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"5. Improve the quality of your content\",\"text\":\"Publish helpful, useful articles, videos and other types of media that people will want to engage with.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"6. Think about user experience\",\"text\":\"Make sure your site is easy to navigate, with plenty of relevant internal links to keep users on your page for longer.\"}},\"new7\":{\"type\":\"6\",\"fields\":{\"heading\":\"7. Ensure your site is responsive\",\"text\":\"Is your website designed to resize for viewing on desktop, tablet and mobile devices? It should be.\"}},\"new8\":{\"type\":\"6\",\"fields\":{\"heading\":\"8. Include plenty of internal links\",\"text\":\"This helps pushes traffic around your site, building higher ‘trust signals’ for Google, and gives your audience more to read.\"}},\"new9\":{\"type\":\"6\",\"fields\":{\"heading\":\"9. Write meta descriptions\",\"text\":\"This short paragraph of text under your page’s URL in search results can really improve the chance of someone clicking on it.\"}},\"new10\":{\"type\":\"6\",\"fields\":{\"heading\":\"10. Include title tags\",\"text\":\"These few keywords describing the page and your brand name tell visitors and search engines what your site is about in the most succinct way possible.\"}},\"new11\":{\"type\":\"6\",\"fields\":{\"heading\":\"11. Tag your images\",\"text\":\"Search engines cannot ‘see’ images but they can ‘read’, so it’s important to describe any pictures you upload to your site.\"}},\"new12\":{\"type\":\"6\",\"fields\":{\"heading\":\"12. Create evergreen content\",\"text\":\"More thoughtful and practical advice-based articles can create better results over the long term. Top 20 list, anyone?\"}},\"new13\":{\"type\":\"6\",\"fields\":{\"heading\":\"13. Consider your domain name\",\"text\":\"Having a ‘keyword-rich’ domain name can improve ranking but can also lead to closer scrutiny by search engines.\"}},\"new14\":{\"type\":\"6\",\"fields\":{\"heading\":\"14. Think about headlines\",\"text\":\"Make headlines as snappy, attractive and descriptive as possible, and stay away from clickbait.\"}},\"new15\":{\"type\":\"6\",\"fields\":{\"heading\":\"15. Turn on comments\",\"text\":\"This helps generate a community of engaged users and, whatever their opinion of your content, you’ll know it’s being read.\"}},\"new16\":{\"type\":\"6\",\"fields\":{\"heading\":\"16. Go social\",\"text\":\"By using social media channels as a genuine way to interact with customers, you can help generate interest in your brand and drive traffic to your site.\"}},\"new17\":{\"type\":\"6\",\"fields\":{\"heading\":\"17. Watch your on-site advertising\",\"text\":\"Intrusive ads can destroy the pleasure of viewing your content and also slow your site down (not good for SEO).\"}},\"new18\":{\"type\":\"6\",\"fields\":{\"heading\":\"18. Avoid keyword stuffing\",\"text\":\"Some search engines will actually penalise you for obviously overusing certain keywords on your pages.\"}},\"new19\":{\"type\":\"6\",\"fields\":{\"heading\":\"19. Be aware of duplicated content\",\"text\":\"If two sites publish identical content, search engines will only index one of those pages.\"}},\"new20\":{\"type\":\"6\",\"fields\":{\"heading\":\"20. Don’t hide links and text\",\"text\":\"Doing things like hiding white keyword-stuffed text on a white background or hiding a link in a full stop is likely to be punished by search engines.\"}}}}}},\"new4\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Follow these tips and you’ll be well on your way up the rankings in no time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44256,47796,1,'Simplifying the complex: Fifteen years of marketing schools','2021-09-22 00:35:00','2021-09-22 00:35:00','82168d97-5988-49ee-8194-a2ef5db99c5a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WAYo0QEnCs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"After 20 years of marketing—including 15 years working with schools across Queensland and New South Wales—I am steadfast in my belief that there is no marketing challenge as complex as that faced by schools.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"In what other industry would you find thousands of individual stakeholders—students, parents, teachers, alumni and more—all with do-or-die expectations?\\n\\nOr an environment that can, quite honestly, change the trajectory of children’s lives?\\n\\nThen you have the two very distinct markets—internal and external—often with very different needs that need to be met with minimal budgets.\\n\\nThe experience of school changed little for nearly a century but, in the past 20 years, it has evolved in such leaps and bounds that today’s parents struggle to recognise it.\\n\\nPhilosophically, there are few industries I can think of that have such a strong evidence base to guide practice—here I’m thinking of teaching and learning—yet the required outcome is often diametrically opposed to it. \\n\\nIt’s little wonder that I find the business of marketing schools endlessly fascinating.\\n\\nOnly this morning I was in another principal’s office, talking through these very complexities. In our conversation, we touched on what I’ve discovered over the years are three bedrock principles every school needs as their marketing foundation. They’re my way of transforming a little of the complex into the simple.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Esbo1iQq5g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. Work out what makes you unique\",\"plainText\":\"Marketing and enrolments teams live and die by their numbers. \\n\\nIt is endlessly tempting, then, to try to go wide in your appeal so that you create the biggest possible net. \\n\\nIn practice, though, it means no-one knows what you stand for. \\n\\nThe better alternative is to embrace what makes you unique and then market that hard. You’ll end up attracting families that are the right fit for you and work hard as your ambassadors. \\n\\nInternally, there’ll be great cohesion, too, because you’ll attract and retain great educators who get what you’re about and support it in their words and actions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v1FFRTuEFs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"2. Don’t be afraid to look like you’re unique\",\"plainText\":\"If you’re bored one day in your office, try this game. \\n\\nGet ads from three schools, and then block out their hats and uniforms. Can you still tell them apart? \\n\\nIt astounds me that we continue to use sterile, look-alike images—hey, here’s a girl in a lab coat with a test tube as proof that we promote girls in STEM!—that don’t reflect the day-to-day experience of what it is to learn at your school. \\n\\nCelebrate your uniqueness—and set yourself apart from your competitors—by choosing unique visual styles and photography.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cMg5IvARdG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"3. Now stay unique\",\"plainText\":\"Over time, teachers and leaders of schools get to know each other pretty well. \\n\\nPrincipals, in particular, know other schools like bookies know racehorses. The net result in marketing is that your great idea quickly becomes next year’s norm… and after a few years, what was edgy is simply outdated. \\n\\nWise schools invest in a middle ground here. \\n\\nThey start off strong and then review and refresh their brand every year or two. \\n\\nThat way, subtle tweaks don’t destabilise your internal audience but you stay fresh and relevant externally.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3XrIiJiL9w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Want to know more?\",\"plainText\":\"Suzanne advises schools on sustainable marketing strategy that helps them get the most from their internal resources. To chat, phone 07 3334 8340 or email suzanne@newwordorder.com.au.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44258,47798,1,'The 6 steps of content creation','2021-09-22 00:40:44','2021-09-22 00:40:44','c686cff9-b698-47b8-88fa-7901f5ae13bc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-92RCseTSp0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Now you need to add some real value.\\n\\nTime-poor organisations need their content to work across different channels online—including websites, e-newsletters, blogs and across social media. One way to add value to your existing, more sales-focused content is through content curation. Content curation means finding useful content online, curating it for your audience and re-telling it in your voice and with your advice.\\n\\n##### **Here’s how to optimise, write and curate content for your target audience.**\\n\\n###### **Defining your goals**\\n\\nEvery good plan starts with defining what it’s trying to achieve. How do you want your content to define your business? What are you offering your target market? Do you want to be a thought leader in your particular area?\\n\\nContent curation is about meeting your customers where they are and offering them something they’re not getting elsewhere. It’s about finding, gathering and sharing information of value with them; positioning your business and brand as an authority both with original content—your sales offering and business learnings—and information you’ve found and shared online. Participating in conversations that are happening about your field leads to more engagement with your target market, the ultimate goal being to give your brand a voice of value that will see your audience come back again and again for your offering.\\n\\n###### **Getting started**\\n\\nIt’s important to remember that well-executed content curation isn’t about regurgitating content that was already published. Instead, it’s your business’ personal re-telling of a story. As Susan Gunelius wrote for Forbes, the human element of content curation is what makes curated content compelling.\\n\\nTherefore, when offering your audience valuable content, remember to tell your story. What are you saying that’s different? What do you know that others might not? Involve your whole team—not just marketing and sales—and that story will evolve to give your business a truly useful and unique voice.\\n\\n###### **Finding content**\\n\\nHere’s where you get amongst it!\\n\\nWant to know where your target market is looking for information online? Go exploring! Ask them! Discover for yourself where the good stories are being shared. Find out what topics matter to your goals and audience, and go after them.\\n\\nIntegrating content curation into your broader marketing strategy is the way to go here—it legitimises the exercise and gets your team thinking about the value of your brand and how they can add to it. The best place to start is probably your social media accounts. Valuable content is being shared every day on platforms like Facebook, Twitter and LinkedIn. There are also Google alerts and news aggregate sites that can be set up with your special business needs in mind.\\n\\n###### **Be authentic to find your voice**\\n\\nThere is nothing like the instant world of social media to add value and timeliness to your content. Social media has changed the term ‘sharing’ forever, and the opportunities for your brand are endless. It’s important to add your own value to social content—as Mark Lerner says, if you just \'retweet\', or share an article without including your own voice in the post, you’ll fail to distinguish yourself from everyone else who shared that content.\\n\\nHow do you find your voice? Authentically, of course! Offer your opinion and add your advice in areas where you are confident. Try to be friendly and informative, and adopt an approachable tone. Not so confident? Ask questions! Get your community talking and they’ll come back to you.\\n\\n###### **Context and thought leadership**\\n\\nGood content curation provides your audience with context and convenience—that means filtering and explaining what you find online, and rewording it in your voice so it’s useful to them. You don’t always need to be selling, but you do always need to be mindful of your brand and of offering real value. Knowing who your market is and writing in your ‘voice’ allows you to, as J-P De Clerck says, inform, educate, entertain and engage target audiences.\\n\\n###### **Where to share**\\n\\nThere are many ways to share curated content, but the best way is in a mix of your existing ‘sales’ content. E-newletters and blogs offer an opportunity to share curated and original content, and social media is the most instant way to add your voice to a new idea, and also probably the first place your audience will find you. They’ll also find your website, so don’t forget about the curated content opportunities there. Always remember that you should be providing useful information, not just repeating content or working on the hard sell.\\n\\nContent curation is convenient, but it’s also an important opportunity to add value, develop a business voice and grow an online community. What do you think about content curation? Has it worked for you? Got any tips? Let us know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44260,47800,1,'B2B is dead','2021-09-22 00:49:41','2021-09-22 00:49:41','fbc259bf-42dc-47a5-bebf-0e9f657ea926',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-luIsqIjBj1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"As deaths go, it was a quiet one. Few people knew of its demise.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But there it lay still: the artificial divide between B2B and B2C marketing, gone forever.\\n\\nWhy bother lamenting the dead? Dare I say, it’s good riddance to a dodgy invention.\\n\\nThe idea that marketing business-to-business took entirely different skills and strategies to talking to consumers has its roots back in the early Noughties. The notion, which most marketers sadly still hold, was that because the volume of B2B transactions is so much higher than B2C—if you count every transaction required along a manufacturing supply chain, for example—then B2B branding requirements were stronger, too.\\n\\nConversely, the B2C belief held that the consumers of the world needed entirely different marketing strategies to convince them to open their wallets.\\n\\nTrue, where they differ most is in the justification of purchases. In B2C land, I need to convince myself why I should buy yet another pair of red shoes. (It’s a short discussion.) In B2B, I might be lobbying the board to invest in an expensive new CRM system.\\n\\nBut the truth is both groups share more similarities than differences.\\n\\nYour customers—be they businesses, consumers or both—have similar emotional and logical requirements that must be met. The relationship lifecycle between a purchaser and a brand exists with businesses and consumers alike. Both groups also frequent the same social media spheres, are Google-happy and web-savvy, and require strong brand confidence in order to purchase.\\n\\nThe illusion that you’re selling to a company in B2B should be seen for what it is. In retail or in business marketing, you’re selling to individuals. And each wants to feel that you get them.\\n\\n##### **Long live H2H.**\\n\\nWhich is where yet another acronym is starting to make a play: H2H, or human-to-human marketing.\\n\\nIt espouses the belief that we all, business and retail customers alike, are looking for connection, inclusion and to be understood. If you take that as your starting point—and not your burning need to produce another brochure—then the marketing toolbox available to your business automatically grows.\\n\\nIt means the vast strategies already out there, like relationship marketing and continuous touchpoints, become as relevant to a retail customer as to the business that buys your widgets. And the traditional B2C tools like social media become far more relevant B2B because they help build connections better than a sterile product flyer.\\n\\n##### **Let’s make H2H practical.**\\n\\n**1. Open your horizons**\\n\\nSwitching your mindset to focusing on the individual, human needs of your market means you can open your marketing to all sorts of potential tools. Just because you run a hair salon doesn’t mean you can’t start sending out a monthly email newsletter—if your customers are the kind of people that like to know more about you. And just because you’re an accountant doesn’t mean you can’t lead an industry group on LinkedIn or advertise on Facebook—if that’s where you’ll find the types of sales you want. Think about your customers, and let their needs lead you.\\n\\n**2. Make your customers feel**\\n\\nSales overwhelmingly come from relationships in my business, so meeting my clients’ emotional needs is a no-brainer. If my clients are happy, they’ll stay.\\n\\nBut even if your sales rely heavily on good old-fashioned foot traffic, it’s relationships that will lure them and keep them. So, in every tool you use to get to market, make sure you get the emotional kicker in. Empathise and prove you understand their needs.\\n\\n**3. Ask your employees what they think**\\n\\nIt’s one thing to make marketing decisions from an ivory tower. Chances are it’s your staff who really know how your clients think, or how your customers behave. So get their ideas and integrate it into your marketing. Let them drive your innovation.\\n\\n**4. Finally, listen to your customers**\\n\\nThere is marketing gold in every intentional conversation you have with a customer. Ask the ‘why’ that follows the tough questions: Do you feel safe with my business? Do you like dealing with us? Would you refer us to your friends? The answers will revolutionise how you think about marketing to your customers.\\n\\n---\\n\\n*Written for the February 2014 issue of Inform, the monthly magazine of the Chamber of Commerce and Industry in Queensland.*\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44262,47802,1,'8 important marketing questions for every business','2021-09-22 01:04:24','2021-09-22 01:04:24','5e7fdd73-6af9-477f-a877-bb17ecf8f498',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VzKHBkk2Ca\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Marketing communications in business is all about attracting and retaining customers. We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications—because they know customers are fickle, and competitors are waiting to pounce on any weakness.\\n\\nThe same philosophy of tight strategy and execution should drive your business. Effective marketing communications must be an essential part of your core business strategy to ensure you’re pushing the same, consistent message through every aspect of your organisation.\\n\\nBut it’s not always so easy to go it alone. If you’re in a small business and know you need to step up, here’s a handy checklist of the marketing questions you need to answer to keep your customers in tune with you—and your competitors at bay.\\n\\n##### **Who are my existing customers?**\\n\\nThe best way to sell to your customers is to first understand who they are, why they buy from you, and what value they expect from you. And the best way to learn this? Listen to them. Marketing communication begins with good customer relationships, which are almost like your own form of market research.\\n\\nWhen you talk to your customers, you’ll learn things like your customers’ age, income, education, how often they buy from you, what their buying triggers are and how they’re influenced. This is a valuable step in honing your marketing message, so don’t be tempted to think you already know the information if you’ve been in business for a while. Every customer conversation will add another layer to your understanding.\\n\\n##### **Who are my potential customers?**\\n\\nIt’s just as critical to have a very clear understanding of your desired target market and new customers. Get as detailed as you possibly can. The more specific you are, the better you can develop messages for them.\\n\\n##### **Who are my competitors?**\\n\\nUnderstanding who competes for your customers—and what they’re offering—is vital. Get very familiar with every aspect of your competitors’ businesses—including their reputation, prices and marketing material. This knowledge will help you position your marketing communication relative to how your customers are already being targeted and differentiate yourself in the market.\\n\\n##### **What am I trying to achieve?**\\n\\nUnderstanding why you’re communicating with your customers is essential. Are you purely after quick wins? Or preparing the ground for a new product or stronger relationships? The rationale and potential value for any marketing effort should determine how much money you need to spend, and where it’s best spent.\\n\\n##### **What am I trying to say?**\\n\\nThis is where everything comes together. You must now develop clear, key messages that talk up your product or service, meet the expectations and needs of your new and existing customers, and differentiate yourself from your competition.\\n\\nMake sure you have no more than five key messages—in fact, the fewer the better—and make them specific and meaningful. That’s how you stand out in the crowded market. Ensure your customers are aware of your business and its products or services, and why they should care (e.g. What’s in it for them? And what are the true benefits?). These benefits should be factual and real. It’s important not to overload customers with information, but rather to be clear and articulate.\\n\\nAll of your marketing communications should include a strong call to action: What is it that you want customers to do once they’ve interacted with you? Leave them in no doubt and make it easy for them.\\n\\n##### **What’s the right channel?**\\n\\nThere’s no doubt that it’s a busy marketplace when it comes to finding the perfect place to share your marketing messages. The challenge here is in focusing and narrowing your communication—and finding the right time and place to connect with your customers.\\n\\nMany marketers are now jumping on social media networks, but that might not be where your customers can be found. It’s important that you understand how and when they want to hear from you, and use that information to foster a true customer relationship.\\n\\n##### **Is my strategy integrated?**\\n\\nCommunicating in an integrated way across all channels (such as website, emails and brochures) means your brand will become better known and understood. Integration means that every time your customers hear from you, they get the same feel for who you are. By creating consistent, strong marketing communications, your customers will identify and remember you into the future.\\n\\n##### **Finally: Am I communicating with genuine creativity?**\\n\\nCreativity isn’t about paying your local print shop to pull together a flyer with your logo on it, or using a WordPress template to build your long-overdue website. They might be tactics that you use, but they’re not what creativity is really about.\\n\\nTrue creative thinking pulls together everything you know about your business, your goals and your customers into a single, cohesive package that cuts through, connects and resonates. Creativity distills everything down to the right words, images and design so that your marketing collateral has the right impact. No business can afford to skimp on this stage because getting creativity right means you’ll get the results you’re really after: maximum return on your marketing investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44264,47804,1,'What the artist breaks','2021-09-22 01:47:15','2021-09-22 01:47:15','e5ac9fa0-3565-4fab-b9e3-7cbe886253b6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QjbPRQcxAH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Bill Bernbach was the founding creative director of legendary Manhattan ad agency Doyle Dane Bernbach (DDB). He came out with quotes like:\\n\\n“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art”, and\\n\\n“Word of mouth is the best medium of all”, and\\n\\n“Rules are what the artist breaks; the memorable never emerged from a formula.”\\n\\nThat’s really provocative stuff that makes you nod your head at the truth and simple power of his thinking—and imagine how inspiring but uncompromising a boss he would have been. What an exhilarating time to be writing.\\n\\nBernbach not only had a way with a turn of phrase, but he also really set up the structure of creative teams for marketing and advertising, and was, of course, part of the inspiration for Mad Men. But mostly, he was a writer. And what a writer he was. His firm revolutionised advertising copy and laid out the early foundations for brand storytelling through engaging narrative and brand persona development. We can, and have, all learned from these guys.\\n\\nIn the 1960s, DDB took on Volkswagen as a client and began creating a series of print ads that referred to the VW as a “lemon” and encouraged consumers to “think small”. The copy, by the incomparable Julian Koenig, starts out saying “This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished, and must be replaced.” Not exactly sales speak.\\n\\n##### **It was funny. It was clever. And it was ground-breaking.**\\n\\nFor the rest of the decade, VW kept their unconventional campaign rolling. DDB’s strategy of turning seeming faults into benefits was a huge hit. One ad didn\'t even include a picture of the little lemon: “No point in showing you the 1962 Volkswagen. It still looks the same.”\\n\\nMuch has been written about the ads, and you can take a look at a bunch of them here if you like. It was ranked the best advertising campaign of the twentieth century by Ad Age, and it deserves the title. This sort of brand bravery is rare and may be a little of its time, too. The truth is that the power is all right there, in the copy, which exists to inspire us. Last words to Mr Bernbach himself:\\n\\nYou can say the right thing about a product and nobody will listen. You\'ve got to say it in such a way that people will feel it in their gut. Because if they don\'t feel it, nothing will happen.\\n\\nWhat is your brand really saying?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44266,47806,1,'Righting writing','2021-09-22 01:51:12','2021-09-22 01:51:12','fe041795-a270-4eb3-9836-a2f381db5d71',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WiIX62eIQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Uni was when I found my purpose in life. A passionate lecture on the very first day was my ‘eureka!’ moment that then propelled me through a double major in communications, 10 years in a newsroom and countless more in corporate writing.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But it all could have come tumbling down in the stern and unyielding face of just one lecturer: Ros Petelin.\\n\\nLike most kids who gravitated toward the arts in school, I’d been feted as a bit of a writer. I wrote installments of unreasonably sappy romance novels late at night and distributed copies to peers on the train the next morning. I won an academic scholarship for my writing (although nearly lost it many times for my maths).\\n\\nIt was left to Ros—now an associate professor in the School of English, Media Studies and Art History at UQ, and a well-respected writer in business communication—to tear my self-made kingdom down, word by word, until I could rebuild it on more solid foundations.\\n\\nHere’s what I now know to be true about writing effective business words.\\n\\nThanks, Ros. I hope you’re grading more kindly these days.\\n\\n##### **Trick #1: Talk like your audience**\\n\\nIf you’re writing for your business, forget formal words and don’t allow fear of failure—or grammar—to stop you writing. Instead, a trick I’ve long used in business writing is to hear a typical customer’s voice in my head, and then to write like they talk.\\n\\nLike acting, the craft of writing involves immersing yourself in the character. In this case, the character is your customer—and by sounding like them, you’re more likely to draw them in.\\n\\n##### **Trick #2: WIRMI**\\n\\nI have Ros and her fondness for US author Linda Flowers to thank for WIRMI. The acronym ‘What I Really Mean Is’ is extraordinarily helpful in bringing clarity to business writing, and it’s a tool I still use daily.\\n\\nYou can use WIRMI as a catchphrase at any point of your writing—when you’re trying to work out exactly what you want to say, and when you’ve written something and you need to ensure it says what you want, clearly and well.\\n\\nIf you’re not comfortable with writing—and plenty of people would rather line up for a root canal than write an essay—this is a great way to check you’re on track.\\n\\n##### **Trick #3: So nice you read it thrice**\\n\\nFinally, if you’re satisfied that what you’ve written is the best you can do, read it through once more—and then put it down.\\n\\nAfter a few hours—or a few days, if you have the time—pick it up and critically read it again. Make a few adjustments. Delete a few words. Then hide it again.\\n\\nOn the third go, after another break, pretend you’re the customer and read it aloud to yourself as though you’re seeing it for the first time. If you have no more changes to make to it, it’s good to go. But chances are, you’ll think of a few.\\n\\nWhy at least three reads? Professional writers and editors know better than anyone that great writing comes from multiple drafts, not a single session of inspiration. Taking a break in between drafts—although hard to do in a busy work day—can be the key to achieving great results.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44268,47808,1,'Righting writing','2021-09-22 01:51:29','2021-09-22 01:51:29','da017af1-0eba-48f8-8359-7fce21f0006a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WiIX62eIQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Uni was when I found my purpose in life. A passionate lecture on the very first day was my ‘eureka!’ moment that then propelled me through a double major in communications, 10 years in a newsroom and countless more in corporate writing.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But it all could have come tumbling down in the stern and unyielding face of just one lecturer: Ros Petelin.\\n\\nLike most kids who gravitated toward the arts in school, I’d been feted as a bit of a writer. I wrote installments of unreasonably sappy romance novels late at night and distributed copies to peers on the train the next morning. I won an academic scholarship for my writing (although nearly lost it many times for my maths).\\n\\nIt was left to Ros—now an associate professor in the School of English, Media Studies and Art History at UQ, and a well-respected writer in business communication—to tear my self-made kingdom down, word by word, until I could rebuild it on more solid foundations.\\n\\nHere’s what I now know to be true about writing effective business words.\\n\\nThanks, Ros. I hope you’re grading more kindly these days.\\n\\n##### **Trick #1: Talk like your audience**\\n\\nIf you’re writing for your business, forget formal words and don’t allow fear of failure—or grammar—to stop you writing. Instead, a trick I’ve long used in business writing is to hear a typical customer’s voice in my head, and then to write like they talk.\\n\\nLike acting, the craft of writing involves immersing yourself in the character. In this case, the character is your customer—and by sounding like them, you’re more likely to draw them in.\\n\\n##### **Trick #2: WIRMI**\\n\\nI have Ros and her fondness for US author Linda Flowers to thank for WIRMI. The acronym ‘What I Really Mean Is’ is extraordinarily helpful in bringing clarity to business writing, and it’s a tool I still use daily.\\n\\nYou can use WIRMI as a catchphrase at any point of your writing—when you’re trying to work out exactly what you want to say, and when you’ve written something and you need to ensure it says what you want, clearly and well.\\n\\nIf you’re not comfortable with writing—and plenty of people would rather line up for a root canal than write an essay—this is a great way to check you’re on track.\\n\\n##### **Trick #3: So nice you read it thrice**\\n\\nFinally, if you’re satisfied that what you’ve written is the best you can do, read it through once more—and then put it down.\\n\\nAfter a few hours—or a few days, if you have the time—pick it up and critically read it again. Make a few adjustments. Delete a few words. Then hide it again.\\n\\nOn the third go, after another break, pretend you’re the customer and read it aloud to yourself as though you’re seeing it for the first time. If you have no more changes to make to it, it’s good to go. But chances are, you’ll think of a few.\\n\\nWhy at least three reads? Professional writers and editors know better than anyone that great writing comes from multiple drafts, not a single session of inspiration. Taking a break in between drafts—although hard to do in a busy work day—can be the key to achieving great results.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44449,47989,1,'Reasons to Stay','2021-09-23 23:14:08','2021-09-23 23:14:08','06066bcc-bb3c-49ed-8d71-76f291991fee',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Conversations save lives',NULL,NULL,'Our agency purpose—to make a meaningful difference to people’s lives—rings no truer than this campaign. Conversations can be lifesaving. The Reasons to Stay campaign drives this message to remind people to reach out and find their reasons to keep living.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Wuk6XROt8C\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19060\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-vjXnYnypEU\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Suicide takes around eight Australians from us every day and it needs to stop.\\n\\nBrisbane North PHN commissioned us to join the fight against suicide and produce a powerful digital campaign, speaking to people at risk of suicide and to their friends and family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xEmYfpUPYn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":[\"19064\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div 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allowFullScreen></iframe></div>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hlukn3QtpP\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The concept and campaign name of Reasons to Stay emerged from our conversations with people who have lived experience of suicide—both survivors and families of those who had passed away.\\n\\nThis prevention campaign targeted two specific groups: those at risk of suicide themselves and the friends and family around those at risk.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYFHnSDjBC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19062\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GgXhbYC3Wx\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Open hearts and minds from beginning to end\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Presenting our creative concepts to these groups enabled us to test and hone visual directions and key messages.\\n\\nWe further refined 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02:01:06','2021-09-24 02:01:06','128a4abe-a823-4d3b-8a50-4559b79b72b6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Delivering for disruptors',NULL,NULL,'Aseeos rebranded to transform its 10-year-old installation business into an industry-disrupting model that solves age-old industry problems of supply, quality and budget overruns. We worked closely with the team to take its core brand elements and develop a full range of collateral, including signage, brochures and catalogues, video, marketing, events and website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bmUfyXmDcz\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47997\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fyTxfCvyJr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47773\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WYeceTl1wB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/194746924?h=02b6e594f2&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44463,48003,1,'These are a few of our favourite brands','2021-09-24 04:59:42','2022-08-08 06:56:04','98beedd9-3620-4120-aa03-efaa134bb35c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4Kng0ZJkmt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Here\'s what they said.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fCc8knIn7z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Andrew\",\"plainText\":\"[**ASICS**](https://www.asics.com/au/en-au/). Since Mum and Dad spoiled me when I was 12, these are the only sports shoes I buy. They last forever and are Australian. Luckily they make specialised hockey shoes as well!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BP6fkJyA6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kimi\",\"plainText\":\"[**Jatz**](https://www.arnotts.com/products/crackers)! The most versatile cracker that suits all and any occasion! You got a dip? Jatz. A soup? Dip a Jatz in. A fancy, artisanal soft cheese? Crack the Jatz out. A simple cheddar cheese? Jatz it. Feeling really hungover and can\'t keep anything down but need to eat something so you can muster the strength to order a burrito on Uber Eats? Jatz it, baby.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Yr3xX8UNUq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Tim\",\"plainText\":\"Super obvious one but [**Apple**](https://www.apple.com/au/). Everything from their product design and UI right through to their bricks and mortar storefront is meant to make you ‘think differently’ as per their brand promise, but at the same time give you a sense of familiarity. I’ve dabbled with more phones and laptops than I care to mention but will always come back to Apple. That said, iTunes sucks!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WePs4cQeU3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Lynn\",\"plainText\":\"I can be impulsive by nature but the one thing I am never impulsive about is my [**Impulse**](https://www.unilever.com.au/brands/beauty-personal-care/impulse/) Merely Musk deodorant. I have used this deodorant since I can remember because it smells good and stops me smelling bad! I never worry about BO when I have my Impulse on!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kFDk9QaMtq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Jo\",\"plainText\":\"[**RM Williams**](https://www.rmwilliams.com.au/). I got my first pair of boots on arrival to \'Straya as I’d heard great things and love a good Chelsea boot. After 17 years, I am only on my third pair, which shows you the quality and craftsmanship that goes into the RM brand.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qjkDIEMMe3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kat\",\"plainText\":\"[**The Iconic**](https://www.theiconic.com.au/). Their customer service/shipping options/returns policy is so user friendly and far outshines any competitors. They make the process of purchasing and returning so easy that I’m happy to throw my money at them. I’m sure they would lose money on the shipping/returns too, but make it back with the volume of sales from happy customers like myself.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nXicTrGS5B\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bruce\",\"plainText\":\"[**The Dirt Company**](https://thedirtcompany.com.au/)\'s laundry detergent. I like the idea that not everything we buy has to \'cost the earth\' and Dirt have not only made a more eco-friendly washing detergent, but you can send their packaging back to them and they will reuse it. Their highly concentrated detergent won\'t harm the environment and the reusable packaging means a whole lot of plastic is not going into landfill or waterways. Another company that shows you can have a successful business while still protecting the planet.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ieCD98S7up\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bec\",\"plainText\":\"I found this tricky as I am a bit of a brand tart, and I have been disappointed by a few brands in the past who have not lived up to my expectation (“Nooo we vehemently don’t and will never test on animals…but we will sell out to the big company who does”) BUT a brand I have stayed loyal to is [**Vegemite**](https://vegemite.com.au/).\\n\\n– I loved it as a kid—I suspect the 50s jingle had more to do with that than the taste. Mum and dad regretted introducing us to that song with our robust young lungs joyfully belting it out over and over again on long car trips.\\n– I loved it as a young adult—that black tar smeared on toast. It was post-party comfort food and it was a cheap meal (with Vitamin B!). It made you feel better, like you could go on.\\n– I loved it as a slightly older adult when living abroad—Vegemite toast was like a hug from home. How happy was I when I realised you could get it everywhere and it still tasted the same, unlike Cadbury chocolate. There\'s that brand disappointment!\\n\\nI don’t know that Vegemite is the healthiest food group or even a brand with the most integrity, but I have an emotional connection to that bold brand of yellow, red and white with its tarry contents. It tastes so good on toast and even gives a stir fry an interesting edge. It’s stayed pretty consistent in a world that has changed so much, and as an Australian living abroad it’s part of your heritage and your identity. What’s even better, the brand has come back home to Australia.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dSCs5J35lI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kerry\",\"plainText\":\"I\'m loyal to the US hair care brand [**DevaCurl**](https://www.devacurl.com/us). It has been the only brand to date that has been able to calm my crazy hair and embrace my God-given curls. Of recent times, DevaCurl have been dragged through the courts as many people have claimed it makes their hair fall out. But I have kept on buying it from the US after 5 years of use and I still have enough hair to go around, so somehow I don\'t think it is a problem for me.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aPLfD479sh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Liam\",\"plainText\":\"I tend to enjoy a little cheating on my normal choices. But one brand I’ve stuck with since my teens is [**Ray-Ban**](https://www.ray-ban.com/australia) sunglasses. I like that their styles never stray too much from the original designs and they don’t follow trends. I’ve been gifted \'luxury fashion\' brand sunglasses before and they are more about getting their fancy name or logo on the product than anything else—the quality is dubious and the style trends come and go. Ray-Ban don’t try to be overly fashionable, they work well and look good. Proud middle-aged man moment for me was after I had bought a new pair of Ray-Bans overseas and in my first week back in Brisbane the cool hipster barista at the coffee shop said to me “Love your sunnies… they’re on point”.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qhin1NvFDx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Ryan\",\"plainText\":\"[**Patagonia**](https://www.patagonia.com.au/). It lasts for ages and they actually fix stuff. I had a pair of hiking pants that got hammered in Nepal and they fixed them for me. They also give 1% of sales back to conservation efforts. Their stuff also just seems to fit me really well.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UgAjx4JylF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Suzanne\",\"plainText\":\"[**Kawai**](https://kawai.com.au/) pianos is mine. I’ve played for 45 years and, no matter where I find a Kawai, the touch and the sound is consistent. The Kawai is smooth and sonorous. Love that it’s been so consistent for so long.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8UXqqjffzF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Scott\",\"plainText\":\"Tim took mine—Apple has been the most consistent brand in my life since we started NWO (and before, too) and crossed over seamlessly into my personal life as well. Their stuff works, lasts, is simple to use and is beautiful to look at, use and hold. But if I have to pick a different one I’d pick [**Nudie Jeans**](https://www.nudiejeans.com/). Like Patagonia they repair for free, they give you money for your old pair and resell it to save waste. And, their jeans just always fit me in a way no other ones ever have.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v0xY9fvU6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kate\",\"plainText\":\"[**IKEA**](https://www.ikea.com/au/en/) is a Swedish wonderland. For me there’s nothing better than a free Saturday afternoon, barrelling down the M1 towards the glorious blue and yellow castle. From beginning to end the experience is flawlessly designed—from the carpark, to the food, to the warehouse, to the satisfaction of sitting on the couch you spent the past hour bolting together. Every aspect of the IKEA brand is designed to hug your mind, body and soul. No brand can wrap you in a cozy $5 throw like IKEA can.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uRfO2vtwj8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Margaret\",\"plainText\":\"[**Haagen Dazs**](https://www.haagen-dazs.com.au/) ice cream. No flavour ever disappoints and that cream base… I had my first HD on Singapore Airlines when I was 17 and I ate four in row. (Tip: ask four different air hostesses.)\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kesJqAugGq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bree\",\"plainText\":\"I regularly drive out of my way to stop at [**7-Eleven**](https://www.7eleven.com.au/) for fuel. I wouldn\'t even consider going anywhere else, and the reason why is so simple: the My 7-Eleven app. The lock-in price feature is a game changer and I get a thrill every time I see the price on the EFTPOS machine and how much lower it is than the price on the pump outside. It almost makes me enjoy buying fuel.\\n\\nThe Krispy Kremes don\'t hurt either.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-K1FhEue9Fp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As you can tell from the kinds of brands they chose, your brand doesn\'t have to be flashy or sexy. It just has to be true to itself and deliver on its promises, consistently and with a bit of personality.\\n\\n*Disclaimer: New Word Order is not sponsored by or partnered with any of the mentioned brands.*\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'These are a few of our favourite brands','I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44464,48004,1,'Hear the equality stories from NWO women copy','2021-09-24 04:59:43','2021-09-24 04:59:43','5427ede0-49bf-47be-bc9a-c66cd2d6ee4a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Wernf3qqvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"International Women\'s Day 2021\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We can all choose to challenge and call out inequality. We can all choose to seek out and celebrate women\'s achievements. Collectively, we can all help create an inclusive world. \\n\\nFrom challenge comes change, so let\'s all choose to challenge.\\n\\nThe 2021 theme for International Women\'s Day is #choosetochallenge. We asked the women of NWO what this means for them.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dQqtfQZh3I\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17131\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZSm70uSTq5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Jo Penney: We don\'t need titles\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"As a female with short hair, I am often referred to as ‘sir’.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"This occurs mostly by flight attendants who take a quick glance and assume, rather than just offering a friendly ‘good morning’ or ‘good evening’ and avoiding their own embarrassment when they realise their mistake.\\n\\nOnce, the same flight attendant who greeted me to the plane was so embarrassed she could barely offer me tea or coffee later in the flight.\\n\\nIt’s silly and avoidable, and I find it quite funny and entertaining to see which way it will go.\\n\\nFor others, though, it can be an awful embarrassment that can easily be avoided by removing titles.\\n\\nSo, this International Women’s Day, I’m choosing to challenge all of us to end their use.\\n\\nI’m a proud female but I don’t feel the need to be referred to as madame, ma’am, mademoiselle, etc. It’s old-fashioned and classist.\\n\\nAnd as a proud LGBTI woman, I am extra aware that titles can isolate and sideline—not encourage and respect—people for whom gender and identity has been hard-won.\\n\\nLet’s talk our walk. Let’s end titles for good.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oVs7jOKhCm\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17127\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-823iS7DNes\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Kat Scott: The courage to listen\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I’ve always thought the conversation around challenges women face was about finding your voice and speaking up; that strong, independent women needed to find the confidence to make their voices heard.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The older I get and the more the modern world allows us to see through the structures of society, economics and politics, I realise the conversation is really about finding the confidence to listen to those voices.\\n\\nYou see it every day in business, TV, music, media and social situations that when there is a woman who stands up and says how she feels, she is perceived as “too much”.\\n\\nI am guilty at times of not hearing other female voices and, worse than anything, sometimes of not even hearing my own voice.\\n\\nDespite thinking of myself as a very headstrong, intelligent and confident person, I tell myself to “tone it down” because I’m being “too much”.\\n\\nI want to see people rising to the challenge of actively listening to those female voices and perspectives, not because they are female but because they are equal.\\n\\nEvery person should be offered the same platform, the same ears and the same opportunities—if we choose to take them.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YdYo9ey7f6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17124\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jXUudS4IzN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Rebecca Holman: Let\'s keep choosing to challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Here’s to the great women who kicked it all off.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"They challenged previously held societal norms, at great personal and physical cost, to give us the right to vote, the right to marry who we like, the right to choose our own careers, to be independent and to move closer to gender equality.\\n\\nThe spirit of these pioneers lives on, and the hard and uncomfortable work continues in many forms with each of us.\\n\\nAll of us can keep choosing to challenge each other—woman to man, woman to woman, man to man—in our everyday lives.\\n\\nHere’s to the mums, dads and those very special teachers who nurture our kids, lead by example and challenge the next generation to grow into people who treat each other with respect, patience and compassion.\\n\\nLet’s keep championing and supporting each other to achieve true gender equality.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RUzEpjpFMZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17119\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7wTrhTk0Ps\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Kimi Schieren: Deeper than the dollar amount\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Revealing you have a side hustle always brings up questions about success.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"“What kind of a profit are you making?”\\n\\n“Is it worth it?”\\n\\nEspecially if you, like myself, also work a full-time job and the side hustle itself is almost equally as full-time—the questions surrounding the value of your extracurricular will frequently plague you.\\n\\nHolding the worth of something solely on whether or not it’s profitable can be a slippery slope of creating unattainable goals and unrealistic expectations on yourself and your business.\\n\\nWhat I get out of my side hustle both professionally and personally far surpasses any financial goals.\\n\\nIt’s an outlet for my creativity and a way to express myself. 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But, for now, my success is much deeper than a dollar amount.\\n\\nThis International Women’s Day, I’m choosing to challenge the notion that wealth equals success.\\n\\nLet’s choose to open our mind to what success looks like and celebrate the amazing things we’re doing.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TAZHDkM6ny\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17115\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EVYfpAlzzL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Kate Wood: Because they challenged, I get to choose\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I’m in the grey area between Gen Y and Z, so I’m a product of the many Gen X women who raised me, inspired me and challenged me.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Gen X women were born in the 70s and 80s when the ideals of having it all—stable marriage, perfect family, lucrative work—came disguised as female empowerment. What crippling expectations.\\n\\nThese women defied mathematics. There are only 24 hours in a day and having it all takes at least 36.\\n\\nThey challenged the gender norms of the time and proved that, in fact, you can have it all.\\n\\nBecause of that, I don’t have to be the perfect mum with the perfect kids. I don’t have to be married to the dreamiest spouse. I don’t have to cook like Nigella or clean like Marie Kondo. I don’t have to climb the corporate ladder and smash through glass ceilings.\\n\\nI certainly don’t need to do all of that at the same time.\\n\\nAnd because I’m lucky enough to work for an incredible Gen X woman, I don’t have to work twice as hard to earn the same as my male colleague.\\n\\nInstead, I get to choose my values and the kind of woman I want to be.\\n\\nTo all you Gen X women who bravely went before: thank you. 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brand loyalty','2021-09-24 05:09:38','2021-09-24 05:09:38','e141c4ae-e9ea-4a10-812f-9ad78af56052',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Wernf3qqvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\"],\"blocks\":{\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal and here\'s what they said.  \\n\\n\\n\\n**Andrew**: [ASICS](https://www.asics.com/au/en-au/). Since Mum and Dad spoiled me when I was 12, these are the only sports shoes I buy. They last forever and are Australian. Luckily they make specialised hockey shoes as well!  \\n\\n\\n**Kimi**: [Jatz](https://www.arnotts.com/products/crackers)! The most versatile cracker that suits all and any occasion! You got a dip? Jatz. A soup? Dip a Jatz in. A fancy, artisanal soft cheese? Crack the Jatz out. A simple cheddar cheese? Jatz it. Feeling really hungover and can\'t keep anything down but need to eat something so you can muster the strength to order a burrito on Uber Eats? Jatz it, baby.  \\n\\n\\n**Tim**: Super obvious one but [Apple](https://www.apple.com/au/). Everything from their product design and UI right through to their bricks and mortar storefront is meant to make you ‘think differently’ as per their brand promise, but at the same time give you a sense of familiarity. I’ve dabbled with more phones and laptops than I care to mention but will always come back to Apple. That said, iTunes sucks!  \\n\\n\\n**Lynn**: I can be impulsive by nature but the one thing I am never impulsive about is my [Impulse](https://www.unilever.com.au/brands/beauty-personal-care/impulse/) Merely Musk deodorant. I have used this deodorant since I can remember because it smells good and stops me smelling bad! I never worry about BO when I have my Impulse on!\\n\\n\\n**Jo**: [RM Williams](https://www.rmwilliams.com.au/). I got my first pair of boots on arrival to \'Straya as I’d heard great things and love a good Chelsea boot. After 17 years, I am only on my third pair, which shows you the quality and craftsmanship that goes into the RM brand.\\n\\n\\n**Kat**: [The Iconic](https://www.theiconic.com.au/). Their customer service/shipping options/returns policy is so user friendly and far outshines any competitors. They make the process of purchasing and returning so easy that I’m happy to throw my money at them. I’m sure they would lose money on the shipping/returns too, but make it back with the volume of sales from happy customers like myself.\\n\\n\\n**Bruce**: [The Dirt Company](https://thedirtcompany.com.au/)\'s laundry detergent. I like the idea that not everything we buy has to \'cost the earth\' and Dirt have not only made a more eco-friendly washing detergent, but you can send their packaging back to them and they will reuse it. Their highly concentrated detergent won\'t harm the environment and the reusable packaging means a whole lot of plastic is not going into landfill or waterways. Another company that shows you can have a successful business while still protecting the planet.\\n\\n\\n**Bec**: I found this tricky as I am a bit of a brand tart, and I have been disappointed by a few brands in the past who have not lived up to my expectation (“Nooo we vehemently don’t and will never test on animals…but we will sell out to the big company who does”) BUT a brand I have stayed loyal to is [Vegemite](https://vegemite.com.au/).\\n\\n- I loved it as a kid—I suspect the 50s jingle had more to do with that than the taste. Mum and dad regretted introducing us to that song with our robust young lungs joyfully belting it out over and over again on long car trips.\\n- I loved it as a young adult—that black tar smeared on toast. It was post-party comfort food and it was a cheap meal (with Vitamin B!). It made you feel better, like you could go on.\\n- I loved it as a slightly older adult when living abroad—Vegemite toast was like a hug from home. How happy was I when I realised you could get it everywhere and it still tasted the same, unlike Cadbury chocolate. There\'s that brand disappointment!\\n\\nI don’t know that Vegemite is the healthiest food group or even a brand with the most integrity, but I have an emotional connection to that bold brand of yellow, red and white with its tarry contents. It tastes so good on toast and even gives a stir fry an interesting edge. It’s stayed pretty consistent in a world that has changed so much, and as an Australian living abroad it’s part of your heritage and your identity. What’s even better, the brand has come back home to Australia.\\n\\n\\n**Kerry**: I\'m loyal to the US hair care brand [DevaCurl](https://www.devacurl.com/us). It has been the only brand to date that has been able to calm my crazy hair and embrace my God-given curls. Of recent times, DevaCurl have been dragged through the courts as many people have claimed it makes their hair fall out. But I have kept on buying it from the US after 5 years of use and I still have enough hair to go around, so somehow I don\'t think it is a problem for me.\\n\\n\\n**Liam**: I tend to enjoy a little cheating on my normal choices. But one brand I’ve stuck with since my teens is [Ray-Ban](https://www.ray-ban.com/australia) sunglasses. I like that their styles never stray too much from the original designs and they don’t follow trends. I’ve been gifted \'luxury fashion\' brand sunglasses before and they are more about getting their fancy name or logo on the product than anything else—the quality is dubious and the style trends come and go. Ray-Ban don’t try to be overly fashionable, they work well and look good. Proud middle-aged man moment for me was after I had bought a new pair of Ray-Bans overseas and in my first week back in Brisbane the cool hipster barista at the coffee shop said to me “Love your sunnies… they’re on point”.\\n\\n\\n**Ryan**: [Patagonia](https://www.patagonia.com.au/). It lasts for ages and they actually fix stuff. I had a pair of hiking pants that got hammered in Nepal and they fixed them for me. They also give 1% of sales back to conservation efforts. Their stuff also just seems to fit me really well.\\n\\n\\n**Suz**: [Kawai](https://kawai.com.au/) pianos is mine. I’ve played for 45 years and, no matter where I find a Kawai, the touch and the sound is consistent. The Kawai is smooth and sonorous. Love that it’s been so consistent for so long.\\n\\n\\n**Scott**: Tim took mine—Apple has been the most consistent brand in my life since we started NWO (and before, too) and crossed over seamlessly into my personal life as well. Their stuff works, lasts, is simple to use and is beautiful to look at, use and hold. But if I have to pick a different one I’d pick [Nudie Jeans](https://www.nudiejeans.com/). Like Patagonia they repair for free, they give you money for your old pair and resell it to save waste. And, their jeans just always fit me in a way no other ones ever have.\\n\\n\\n**Kate**: [IKEA](https://www.ikea.com/au/en/) is a Swedish wonderland. For me there’s nothing better than a free Saturday afternoon, barrelling down the M1 towards the glorious blue and yellow castle. From beginning to end the experience is flawlessly designed—from the carpark, to the food, to the warehouse, to the satisfaction of sitting on the couch you spent the past hour bolting together. Every aspect of the IKEA brand is designed to hug your mind, body and soul. No brand can wrap you in a cozy $5 throw like IKEA can.\\n\\n\\n**Margaret**: [Haagen Dazs](https://www.haagen-dazs.com.au/) ice cream. No flavour ever disappoints and that cream base… I had my first HD on Singapore Airlines when I was 17 and I ate four in row. (Tip: ask four different air hostesses.)\\n\\n\\n**Bree**: I regularly drive out of my way to stop at [7-Eleven](https://www.7eleven.com.au/) for fuel. I wouldn\'t even consider going anywhere else, and the reason why is so simple: the My 7-Eleven app. The lock-in price feature is a game changer and I get a thrill every time I see the price on the EFTPOS machine and how much lower it is than the price on the pump outside. It almost makes me enjoy buying fuel.\\n\\nThe Krispy Kremes don\'t hurt either.\\n\\n\\nAs you can tell from the kinds of brands they chose, your brand doesn\'t have to be flashy or sexy. It just has to be true to itself and deliver on its promises, consistently and with a bit of personality.\\n\\n\\n*Disclaimer: New Word Order is not sponsored by or partnered with any of the mentioned brands.*\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44470,48010,1,'These are a few of our favourite brands – placeholder title','2021-09-24 05:39:08','2021-09-24 05:39:08','787424f9-c065-4d50-a511-5fa50a039bad',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4Kng0ZJkmt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new2\",\"new1\"],\"blocks\":{\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Here\'s what they said.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fCc8knIn7z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Andrew\",\"plainText\":\"[**ASICS**](https://www.asics.com/au/en-au/). 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I never worry about BO when I have my Impulse on!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kFDk9QaMtq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Jo\",\"plainText\":\"[**RM Williams**](https://www.rmwilliams.com.au/). I got my first pair of boots on arrival to \'Straya as I’d heard great things and love a good Chelsea boot. After 17 years, I am only on my third pair, which shows you the quality and craftsmanship that goes into the RM brand.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qjkDIEMMe3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kat\",\"plainText\":\"[**The Iconic**](https://www.theiconic.com.au/). Their customer service/shipping options/returns policy is so user friendly and far outshines any competitors. They make the process of purchasing and returning so easy that I’m happy to throw my money at them. I’m sure they would lose money on the shipping/returns too, but make it back with the volume of sales from happy customers like myself.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nXicTrGS5B\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bruce\",\"plainText\":\"[**The Dirt Company**](https://thedirtcompany.com.au/)\'s laundry detergent. I like the idea that not everything we buy has to \'cost the earth\' and Dirt have not only made a more eco-friendly washing detergent, but you can send their packaging back to them and they will reuse it. 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Their stuff also just seems to fit me really well.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UgAjx4JylF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Suzanne\",\"plainText\":\"[**Kawai**](https://kawai.com.au/) pianos is mine. I’ve played for 45 years and, no matter where I find a Kawai, the touch and the sound is consistent. The Kawai is smooth and sonorous. 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And, their jeans just always fit me in a way no other ones ever have.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v0xY9fvU6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kate\",\"plainText\":\"[**IKEA**](https://www.ikea.com/au/en/) is a Swedish wonderland. For me there’s nothing better than a free Saturday afternoon, barrelling down the M1 towards the glorious blue and yellow castle. From beginning to end the experience is flawlessly designed—from the carpark, to the food, to the warehouse, to the satisfaction of sitting on the couch you spent the past hour bolting together. Every aspect of the IKEA brand is designed to hug your mind, body and soul. No brand can wrap you in a cozy $5 throw like IKEA can.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uRfO2vtwj8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Margaret\",\"plainText\":\"[**Haagen Dazs**](https://www.haagen-dazs.com.au/) ice cream. No flavour ever disappoints and that cream base… I had my first HD on Singapore Airlines when I was 17 and I ate four in row. (Tip: ask four different air hostesses.)\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kesJqAugGq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bree\",\"plainText\":\"I regularly drive out of my way to stop at [**7-Eleven**](https://www.7eleven.com.au/) for fuel. I wouldn\'t even consider going anywhere else, and the reason why is so simple: the My 7-Eleven app. The lock-in price feature is a game changer and I get a thrill every time I see the price on the EFTPOS machine and how much lower it is than the price on the pump outside. It almost makes me enjoy buying fuel.\\n\\nThe Krispy Kremes don\'t hurt either.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-K1FhEue9Fp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"As you can tell from the kinds of brands they chose, your brand doesn\'t have to be flashy or sexy. It just has to be true to itself and deliver on its promises, consistently and with a bit of personality.\\n\\n\\n*Disclaimer: New Word Order is not sponsored by or partnered with any of the mentioned brands.*\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44471,48011,1,'NWO’s library','2021-09-24 05:39:24','2022-11-17 00:21:53','78103804-90ac-4842-bfc7-096fefe4ef84',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nAshvWtoXq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142985\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### November picks\\n\\n<h6> Bec\'s pick </h6> \\n<b>Book title: </b> The Master and Margarita\\n<b>Author: </b> Mikhail Bulgakov\\nFind it <a href=\\\"https://www.goodreads.com/book/show/117833.The_Master_and_Margarita\\\"> here </a>\\n\\n<h6> Bree\'s pick </h6> \\n<b>Book title: </b> This is Going to Hurt\\n<b>Author: </b> Adam Kay\\nFind it <a href=\\\"https://www.goodreads.com/book/show/35510008-this-is-going-to-hurt\\\"> here </a>\\n\\n<h6> Jo\'s pick </h6> \\n<b>Book title: </b> Renegades\\n<b>Author: </b> Barack Obama and Bruce Springsteen\\nFind it <a href=\\\"https://renegadesbook.com/\\\"> here </a>\\n\\n<h6> Suzanne\'s pick </h6> \\n<b>Book title: </b> Windswept and Interesting\\n<b>Author: </b> Billy Connolly\\nFind it <a href=\\\"https://www.audible.com.au/pd/Windswept-Interesting-Audiobook/B08Y98R1JF\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GNR5JVAb4U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142764\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### October picks\\n\\n* <a href=\\\"https://www.goodreads.com/book/show/28439513-a-night-without-stars\\\"> A Night Without Stars by Peter F Hamilton </a> \\n* <a href=\\\"https://www.goodreads.com/book/show/32620332-the-seven-husbands-of-evelyn-hugo\\\"> The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid</a>\\n* <a href=\\\"https://www.goodreads.com/book/show/60752357-losing-face\\\"> Losing Face by George Haddad </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/42975172-the-testaments\\\"> The Testaments by Margaret Atwood </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/60296308-the-bookseller-at-the-end-of-the-world\\\"> The Bookseller at the End of the World by Ruth Shaw </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JGx0iUtQw0\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8Zua9e4kWu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142595\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### September picks\\n\\n* <a href=\\\"https://www.goodreads.com/en/book/show/55360284-taste\\\"> Taste: My Life Through Food by Stanley Tucci </a> \\n* <a href=\\\"https://www.goodreads.com/book/show/22822858-a-little-life\\\"> A Little Life by Hanya Yanagihara </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/37558445-boy-swallows-universe\\\"> Boy Swallows Universe by Trent Dalton </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/692871\\\"> Johnno by David Malouf </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/44005712-growing-up-queer-in-australia\\\"> Growing up Queer in Australia by Benjamin Law </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/56969543-bullet-train\\\"> Bullet Train by Kotaro Isaka </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/55361205-a-promised-land\\\"> A Promised Land by Barack Obama </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/52905204\\\"> The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/11494870\\\"> The Life by Malcolm Knox </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow\\\"> Thinking, Fast and Slow by Daniel Kahneman </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/54304028\\\"> Hunt, Gather, Parent by Michaeleen Doucleff </a> \\n* <a href=\\\"https://www.goodreads.com/en/book/show/30762074\\\"> Odd Dog Out by Rob Bidulph </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tAgWmP7qVi\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'NWO’s library','Taste: My Life Through Food by Stanley Tucci ... A Little Life by Hanya Yanagihara ... Johnno by David Malouf ... Growing up Queer in Australia by Benjamin Law ... Bullet Train by Kotaro Isaka ... A Promised Land by Barack Obama ... The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan ... The Life by Malcolm Knox',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44472,48012,1,'Placeholder image','2021-09-24 05:39:47','2021-10-05 00:47:49','376f3d09-b258-47ae-83c6-1284c42c1290',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x776_crop_center-center_82_line/Screen-Shot-2021-09-24-at-2.58.39-pm_2021-09-24-053947_rcdl.png\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x647_crop_center-center_82_line/Screen-Shot-2021-09-24-at-2.58.39-pm_2021-09-24-053947_rcdl.png\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x517_crop_center-center_82_line/Screen-Shot-2021-09-24-at-2.58.39-pm_2021-09-24-053947_rcdl.png\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1035_crop_center-center_82_line/Screen-Shot-2021-09-24-at-2.58.39-pm_2021-09-24-053947_rcdl.png\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x388_crop_center-center_82_line/Screen-Shot-2021-09-24-at-2.58.39-pm_2021-09-24-053947_rcdl.png\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x323_crop_center-center_82_line/Screen-Shot-2021-09-24-at-2.58.39-pm_2021-09-24-053947_rcdl.png\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x776_crop_center-center_82_line/Screen-Shot-2021-09-24-at-2.58.39-pm_2021-09-24-053947_rcdl.png.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x647_crop_center-center_82_line/Screen-Shot-2021-09-24-at-2.58.39-pm_2021-09-24-053947_rcdl.png.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x517_crop_center-center_82_line/Screen-Shot-2021-09-24-at-2.58.39-pm_2021-09-24-053947_rcdl.png.webp\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1035_crop_center-center_82_line/Screen-Shot-2021-09-24-at-2.58.39-pm_2021-09-24-053947_rcdl.png.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x388_crop_center-center_82_line/Screen-Shot-2021-09-24-at-2.58.39-pm_2021-09-24-053947_rcdl.png.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x323_crop_center-center_82_line/Screen-Shot-2021-09-24-at-2.58.39-pm_2021-09-24-053947_rcdl.png.webp\"},\"variantSourceWidths\":[\"1536\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":776,\"1280\":647,\"1024\":517,\"2048\":1035,\"768\":388,\"640\":323},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":\"2540\",\"originalImageHeight\":\"1284\",\"placeholder\":\"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAIABADASIAAhEBAxEB/8QAFQABAQAAAAAAAAAAAAAAAAAAAAb/xAAZEAACAwEAAAAAAAAAAAAAAAAAAQISMRH/xAAUAQEAAAAAAAAAAAAAAAAAAAAA/8QAFBEBAAAAAAAAAAAAAAAAAAAAAP/aAAwDAQACEQMRAD8AvZRVOaIpVxAAf//Z\",\"placeholderSvg\":\"\",\"colorPalette\":[\"#f2f2f2\",\"#c8a5a9\",\"#bebcbc\",\"#d1cacb\",\"#c0c6c9\"],\"lightness\":81,\"placeholderWidth\":1536,\"placeholderHeight\":776,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44476,48016,1,'Family and Child Connect','2021-09-24 07:20:40','2021-09-24 07:20:40','27f660b2-f263-4b7e-8a78-2659c11f93b8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'13 Family',NULL,NULL,'Great campaigns help people change their lives, and this one encourages families in crisis to reach out for real help, no strings attached.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-94Wz43ySiO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Family and Child Connect, within the Department of Communities, Child Safety and Disability Services, needed a campaign to build public awareness of the 13 Family support services.\\n\\nTo broach this sensitive issue, we needed to carry out a multi-channelled campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-77KaMezwdw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We tapped into research that showed this target group is made up of good people who really do love their kids, but have found themselves unable to care for them accordingly.\\n\\nBy understanding our client\'s objectives and the context of the target market, we developed a campaign the audience could relate to and, most importantly, felt encouraged to act.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xxGuN9crsA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We developed the campaign microsite, social media assets, print resources, online advertising and outdoor advertising. Using a variety of static executions for retargeting on social media, we set out for a high call-to-action rate for our client. In less than a month, we delivered a full campaign that broke through the social stigma of Queensland families needing support.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hU0rqO1qB1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our client reported the campaign had a total reach just shy of 1 million people, with 116,743 video views during the reporting period. The website had 11,641 visitors at the time—predominantly women aged 25–44, who were squarely in our target group.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44477,48017,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-26 23:46:30','2021-09-27 04:07:34','2ba8f1f5-8223-4014-8cbf-19a30674dc25',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44591,48131,1,'These are a few of our favourite brands','2021-09-27 01:13:47','2021-09-27 01:13:47','2385ee91-12a5-4ab9-87aa-ee3237fe414b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4Kng0ZJkmt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Here\'s what they said.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fCc8knIn7z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Andrew\",\"plainText\":\"[**ASICS**](https://www.asics.com/au/en-au/). Since Mum and Dad spoiled me when I was 12, these are the only sports shoes I buy. They last forever and are Australian. Luckily they make specialised hockey shoes as well!  \",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BP6fkJyA6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kimi\",\"plainText\":\"[**Jatz**](https://www.arnotts.com/products/crackers)! The most versatile cracker that suits all and any occasion! You got a dip? Jatz. A soup? Dip a Jatz in. A fancy, artisanal soft cheese? Crack the Jatz out. A simple cheddar cheese? Jatz it. Feeling really hungover and can\'t keep anything down but need to eat something so you can muster the strength to order a burrito on Uber Eats? Jatz it, baby.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Yr3xX8UNUq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Tim\",\"plainText\":\"Super obvious one but [**Apple**](https://www.apple.com/au/). Everything from their product design and UI right through to their bricks and mortar storefront is meant to make you ‘think differently’ as per their brand promise, but at the same time give you a sense of familiarity. I’ve dabbled with more phones and laptops than I care to mention but will always come back to Apple. That said, iTunes sucks!  \\n\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WePs4cQeU3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Lynn\",\"plainText\":\"I can be impulsive by nature but the one thing I am never impulsive about is my [**Impulse**](https://www.unilever.com.au/brands/beauty-personal-care/impulse/) Merely Musk deodorant. I have used this deodorant since I can remember because it smells good and stops me smelling bad! I never worry about BO when I have my Impulse on!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kFDk9QaMtq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Jo\",\"plainText\":\"[**RM Williams**](https://www.rmwilliams.com.au/). I got my first pair of boots on arrival to \'Straya as I’d heard great things and love a good Chelsea boot. After 17 years, I am only on my third pair, which shows you the quality and craftsmanship that goes into the RM brand.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qjkDIEMMe3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kat\",\"plainText\":\"[**The Iconic**](https://www.theiconic.com.au/). Their customer service/shipping options/returns policy is so user friendly and far outshines any competitors. They make the process of purchasing and returning so easy that I’m happy to throw my money at them. I’m sure they would lose money on the shipping/returns too, but make it back with the volume of sales from happy customers like myself.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nXicTrGS5B\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bruce\",\"plainText\":\"[**The Dirt Company**](https://thedirtcompany.com.au/)\'s laundry detergent. I like the idea that not everything we buy has to \'cost the earth\' and Dirt have not only made a more eco-friendly washing detergent, but you can send their packaging back to them and they will reuse it. Their highly concentrated detergent won\'t harm the environment and the reusable packaging means a whole lot of plastic is not going into landfill or waterways. Another company that shows you can have a successful business while still protecting the planet.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ieCD98S7up\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bec\",\"plainText\":\"I found this tricky as I am a bit of a brand tart, and I have been disappointed by a few brands in the past who have not lived up to my expectation (“Nooo we vehemently don’t and will never test on animals…but we will sell out to the big company who does”) BUT a brand I have stayed loyal to is [**Vegemite**](https://vegemite.com.au/).\\n\\n– I loved it as a kid—I suspect the 50s jingle had more to do with that than the taste. Mum and dad regretted introducing us to that song with our robust young lungs joyfully belting it out over and over again on long car trips.\\n– I loved it as a young adult—that black tar smeared on toast. It was post-party comfort food and it was a cheap meal (with Vitamin B!). It made you feel better, like you could go on.\\n– I loved it as a slightly older adult when living abroad—Vegemite toast was like a hug from home. How happy was I when I realised you could get it everywhere and it still tasted the same, unlike Cadbury chocolate. There\'s that brand disappointment!\\n\\nI don’t know that Vegemite is the healthiest food group or even a brand with the most integrity, but I have an emotional connection to that bold brand of yellow, red and white with its tarry contents. It tastes so good on toast and even gives a stir fry an interesting edge. It’s stayed pretty consistent in a world that has changed so much, and as an Australian living abroad it’s part of your heritage and your identity. What’s even better, the brand has come back home to Australia.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dSCs5J35lI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kerry\",\"plainText\":\"I\'m loyal to the US hair care brand [**DevaCurl**](https://www.devacurl.com/us). It has been the only brand to date that has been able to calm my crazy hair and embrace my God-given curls. Of recent times, DevaCurl have been dragged through the courts as many people have claimed it makes their hair fall out. But I have kept on buying it from the US after 5 years of use and I still have enough hair to go around, so somehow I don\'t think it is a problem for me.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aPLfD479sh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Liam\",\"plainText\":\"I tend to enjoy a little cheating on my normal choices. But one brand I’ve stuck with since my teens is [**Ray-Ban**](https://www.ray-ban.com/australia) sunglasses. I like that their styles never stray too much from the original designs and they don’t follow trends. I’ve been gifted \'luxury fashion\' brand sunglasses before and they are more about getting their fancy name or logo on the product than anything else—the quality is dubious and the style trends come and go. Ray-Ban don’t try to be overly fashionable, they work well and look good. Proud middle-aged man moment for me was after I had bought a new pair of Ray-Bans overseas and in my first week back in Brisbane the cool hipster barista at the coffee shop said to me “Love your sunnies… they’re on point”.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qhin1NvFDx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Ryan\",\"plainText\":\"[**Patagonia**](https://www.patagonia.com.au/). It lasts for ages and they actually fix stuff. I had a pair of hiking pants that got hammered in Nepal and they fixed them for me. They also give 1% of sales back to conservation efforts. Their stuff also just seems to fit me really well.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UgAjx4JylF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Suzanne\",\"plainText\":\"[**Kawai**](https://kawai.com.au/) pianos is mine. I’ve played for 45 years and, no matter where I find a Kawai, the touch and the sound is consistent. The Kawai is smooth and sonorous. Love that it’s been so consistent for so long.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8UXqqjffzF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Scott\",\"plainText\":\"Tim took mine—Apple has been the most consistent brand in my life since we started NWO (and before, too) and crossed over seamlessly into my personal life as well. Their stuff works, lasts, is simple to use and is beautiful to look at, use and hold. But if I have to pick a different one I’d pick [**Nudie Jeans**](https://www.nudiejeans.com/). Like Patagonia they repair for free, they give you money for your old pair and resell it to save waste. And, their jeans just always fit me in a way no other ones ever have.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v0xY9fvU6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kate\",\"plainText\":\"[**IKEA**](https://www.ikea.com/au/en/) is a Swedish wonderland. For me there’s nothing better than a free Saturday afternoon, barrelling down the M1 towards the glorious blue and yellow castle. From beginning to end the experience is flawlessly designed—from the carpark, to the food, to the warehouse, to the satisfaction of sitting on the couch you spent the past hour bolting together. Every aspect of the IKEA brand is designed to hug your mind, body and soul. No brand can wrap you in a cozy $5 throw like IKEA can.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uRfO2vtwj8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Margaret\",\"plainText\":\"[**Haagen Dazs**](https://www.haagen-dazs.com.au/) ice cream. No flavour ever disappoints and that cream base… I had my first HD on Singapore Airlines when I was 17 and I ate four in row. (Tip: ask four different air hostesses.)\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kesJqAugGq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bree\",\"plainText\":\"I regularly drive out of my way to stop at [**7-Eleven**](https://www.7eleven.com.au/) for fuel. I wouldn\'t even consider going anywhere else, and the reason why is so simple: the My 7-Eleven app. The lock-in price feature is a game changer and I get a thrill every time I see the price on the EFTPOS machine and how much lower it is than the price on the pump outside. It almost makes me enjoy buying fuel.\\n\\nThe Krispy Kremes don\'t hurt either.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-K1FhEue9Fp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"As you can tell from the kinds of brands they chose, your brand doesn\'t have to be flashy or sexy. It just has to be true to itself and deliver on its promises, consistently and with a bit of personality.\\n\\n\\n*Disclaimer: New Word Order is not sponsored by or partnered with any of the mentioned brands.*\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44594,48134,1,'What the artist breaks','2021-09-27 01:15:26','2021-09-27 01:15:26','cb2d3f5b-1452-4128-9ecf-9250bdd906ec',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QjbPRQcxAH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Bill Bernbach was the founding creative director of legendary Manhattan ad agency Doyle Dane Bernbach (DDB). He came out with quotes like:\\n\\n“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art”, and\\n\\n“Word of mouth is the best medium of all”, and\\n\\n“Rules are what the artist breaks; the memorable never emerged from a formula.”\\n\\nThat’s really provocative stuff that makes you nod your head at the truth and simple power of his thinking—and imagine how inspiring but uncompromising a boss he would have been. What an exhilarating time to be writing.\\n\\nBernbach not only had a way with a turn of phrase, but he also really set up the structure of creative teams for marketing and advertising, and was, of course, part of the inspiration for Mad Men. But mostly, he was a writer. And what a writer he was. His firm revolutionised advertising copy and laid out the early foundations for brand storytelling through engaging narrative and brand persona development. We can, and have, all learned from these guys.\\n\\nIn the 1960s, DDB took on Volkswagen as a client and began creating a series of print ads that referred to the VW as a “lemon” and encouraged consumers to “think small”. The copy, by the incomparable Julian Koenig, starts out saying “This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished, and must be replaced.” Not exactly sales speak.\\n\\n##### **It was funny. It was clever. And it was ground-breaking.**\\n\\nFor the rest of the decade, VW kept their unconventional campaign rolling. DDB’s strategy of turning seeming faults into benefits was a huge hit. One ad didn\'t even include a picture of the little lemon: “No point in showing you the 1962 Volkswagen. It still looks the same.”\\n\\nMuch has been written about the ads, and you can take a look at a bunch of them here if you like. It was ranked the best advertising campaign of the twentieth century by Ad Age, and it deserves the title. This sort of brand bravery is rare and may be a little of its time, too. The truth is that the power is all right there, in the copy, which exists to inspire us. Last words to Mr Bernbach himself:\\n\\nYou can say the right thing about a product and nobody will listen. You\'ve got to say it in such a way that people will feel it in their gut. Because if they don\'t feel it, nothing will happen.\\n\\nWhat is your brand really saying?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44609,48149,1,'Family and Child Connect','2021-09-27 02:01:51','2021-09-27 02:01:51','ef80ae46-2b10-46a2-84ff-ec30dd7186db',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'13 Family',NULL,NULL,'Great campaigns help people change their lives, and this one encourages families in crisis to reach out for real help, no strings attached.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-94Wz43ySiO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Family and Child Connect, within the Department of Communities, Child Safety and Disability Services, needed a campaign to build public awareness of the 13 Family support services.\\n\\nTo broach this sensitive issue, we needed to carry out a multi-channelled campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-77KaMezwdw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We tapped into research that showed this target group is made up of good people who really do love their kids, but have found themselves unable to care for them accordingly.\\n\\nBy understanding our client\'s objectives and the context of the target market, we developed a campaign the audience could relate to and, most importantly, felt encouraged to act.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xxGuN9crsA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We developed the campaign microsite, social media assets, print resources, online advertising and outdoor advertising. Using a variety of static executions for retargeting on social media, we set out for a high call-to-action rate for our client. In less than a month, we delivered a full campaign that broke through the social stigma of Queensland families needing support.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hU0rqO1qB1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our client reported the campaign had a total reach just shy of 1 million people, with 116,743 video views during the reporting period. The website had 11,641 visitors at the time—predominantly women aged 25–44, who were squarely in our target group.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44611,48151,1,'Queensland State Archives','2021-09-27 02:02:07','2021-09-27 02:02:07','648a0ef6-63b4-4258-9509-63c59d22ce68',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Stories of then, now and forever',NULL,NULL,'The Queensland State Archives rebrand was an exciting process of consultation, discovery and world-wide benchmarking of similar organisations. Stepping away from a museum look, the Archives embraced its renewed vision of sharing stories of then, now and forever as it prepared to rollout a suite of new digital products. Our work included stakeholder workshops, branding and collateral development and merchandise rollout.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44613,48153,1,'Physiotas','2021-09-27 02:02:40','2021-09-27 02:02:40','413e91b2-d719-4f33-bb89-0794e256639f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Better together',NULL,NULL,'Boasting a proud history of providing trusted physio services to Northern Tasmania under a franchise brand, the team grabbed the opportunity this year to create their own name and brand and launch in time for their fifth and largest location in Launceston. We provided name development, logo and visual identity development as well as the new company website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44615,48155,1,'FOPATS','2021-09-27 02:02:53','2021-09-27 02:02:53','5cb3e6c6-27e4-44ec-b183-33231633814f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Out with the old, in with the new',NULL,NULL,'FOPATS is a memorable acronym you’ll need to watch our video to decipher. FOPATS’ role was to manage the transition to a new housing and tenancy software platform in Queensland’s Department of Housing and Public Works—a critical tool in the department’s work. We created an employer marketing campaign to help explain the change and developed the character metaphors—two groovy robots—to embody the old and new platforms. Using video, displays, desktop tent cards and digital tools, the project involved branding, character development, video production, print production and software/web design.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44618,48158,1,'Pursuit Minerals','2021-09-27 02:03:03','2021-09-27 02:03:03','c10030eb-c148-442d-8b0e-c606cb4f92a9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Pursuing excellence',NULL,NULL,'This business, quite literally, goes ‘in pursuit’ of minerals. Pursuit Minerals is a mineral exploration and project development company that has expanded beyond Australia into Scandinavian markets. We branded the business and produced its key collateral including the website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44620,48160,1,'The School of Distance Education – Charters Towers','2021-09-27 02:03:16','2021-09-27 02:03:16','223def8e-c1a7-4a5e-b3ad-87330393d607',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The difference a brand can make',NULL,NULL,'This beautiful new brand for SDECT is just one example of how vital visual identity is to telling the true story of any organisation—and how solid marketing strategy, coupled with research, delivers results.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GgxMHLzdFt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Brands should go before you, showcasing a school’s distinctives, paving the way for more positive conversations to come. However, this was not the case at first for the School of Distance Education Charters Towers (SDECT).\\n\\nAs we learned more about the school through in-depth interviews with students, parents and staff, we discovered the school for what it is: contemporary and worthy of its national audience. The school had far surpassed what its brand represented, and it was our job to launch its look into the 21st century.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rq6KvKDblN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We discovered what made SDECT different to other distance education schools: its willingness to accept any child—students who live in isolated locations, have been expelled, live with disabilities or have learning difficulties, or have chronic physical or mental illness. The school\'s level of care, personal attention and customisation sets it apart.\\n\\nThe stories we heard from our research formed the basis of our messaging strategy. We posed this question to prospective families: \'What if an entire school exists only for your child?\' All of our messaging was crafted around this idea.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aqpv5uCKsx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Brand rollout\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We started by replacing the logo, colours and photography to create a fresh, clean and sophisticated look. We developed a range of applications for the new brand across collateral including certificates, banners and signage.\\n\\nWe also developed an informative website separate from the official school website, built for prospective parents. It houses information and stories about learning from home. As part of the website, we developed a range of downloadable fact sheets providing more detail on each topic.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5huCNjtxBM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Campaign\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Once the brand and website were in place, we developed an email campaign to organisations and other schools to build awareness. We sent electronic direct mail to four target groups, each with a clean look and strategic messaging.\\n\\nWe also developed the school’s first-ever social media presence through Facebook. We created content and built an engaged online community within six months, all while we trained and mentored their inhouse communications team to carry the work forward.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lG2tB4Nlor\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"SDECT was not prepared for what came next. Enrolments increased by 255 per cent—from fewer than 900 to 2300—in 2018. And in 2019, we again targeted enrolment growth for SDECT. We also ran a recruitment campaign to meet demand with quality teachers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44621,48161,1,'Department of Transport and Main Roads','2021-09-27 02:03:39','2021-09-27 02:03:39','f23342c5-55dd-41bf-bf73-a0c9d5e33e39',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'How Queensland Tavels',NULL,NULL,'The Department of Transport and Main Roads has measured how, where and why Queenslanders travel since 1976. How Queensland Travels was the first time all of this research had been revealed together.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xiMuwH0qUn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47768\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UGKKHcWkDX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"We crafted a visual metaphor for this important story by enlarging infographic iconography, making it 3D and placing it into real world situations.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ykadeGb8YM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/145833141?h=da493c8de8&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wXJAJa8GTY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"\",\"plainText\":\"The result is a metaphor for the role of data in the real world, especially as it relates to transport.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQiJ46BCqv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47767\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IXjmqTVmWl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"\",\"plainText\":\"Our deliverables included an interactive PDF—written, edited and designed by our team—and the beautiful 3D animated video showing the 3D icons moving in the real world.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44622,48162,1,'National Suicide Prevention Trial design background','2021-09-27 02:11:09','2021-10-05 00:47:23','ea4055cc-312d-49ac-9a7f-8ce3df552289',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1152_crop_center-center_82_line/21_NSPT_global.jpg\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2304_crop_center-center_82_line/21_NSPT_global.jpg\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x960_crop_center-center_82_line/21_NSPT_global.jpg\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1920_crop_center-center_82_line/21_NSPT_global.jpg\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x768_crop_center-center_82_line/21_NSPT_global.jpg\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1536_crop_center-center_82_line/21_NSPT_global.jpg\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x576_crop_center-center_82_line/21_NSPT_global.jpg\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x480_crop_center-center_82_line/21_NSPT_global.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1152_crop_center-center_82_line/21_NSPT_global.jpg.webp\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2304_crop_center-center_82_line/21_NSPT_global.jpg.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x960_crop_center-center_82_line/21_NSPT_global.jpg.webp\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1920_crop_center-center_82_line/21_NSPT_global.jpg.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x768_crop_center-center_82_line/21_NSPT_global.jpg.webp\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1536_crop_center-center_82_line/21_NSPT_global.jpg.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x576_crop_center-center_82_line/21_NSPT_global.jpg.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x480_crop_center-center_82_line/21_NSPT_global.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":1152,\"3072\":2304,\"1280\":960,\"2560\":1920,\"1024\":768,\"2048\":1536,\"768\":576,\"640\":480},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":\"8000\",\"originalImageHeight\":\"6000\",\"placeholder\":\"/9j/4AAQSkZJRgABAQEAYABgAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAMABADAREAAhEBAxEB/8QAFQABAQAAAAAAAAAAAAAAAAAAAQb/xAAWEAEBAQAAAAAAAAAAAAAAAAAAARH/xAAWAQEBAQAAAAAAAAAAAAAAAAAABAH/xAAVEQEBAAAAAAAAAAAAAAAAAAAAAf/aAAwDAQACEQMRAD8AnNWohQhAUbH/2Q==\",\"placeholderSvg\":\"\",\"colorPalette\":[\"#143d6b\",\"#134c72\",\"#1c3f6c\",\"#0c416a\",\"#144474\"],\"lightness\":25,\"placeholderWidth\":1536,\"placeholderHeight\":1152,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44624,48164,1,'Brisbane North PHN NSPT','2021-09-27 02:11:26','2021-09-27 02:11:26','f7c6444f-5aae-4758-8612-634529df52b6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'National Suicide Prevention Trials',NULL,NULL,'We were chosen to consult with Brisbane North communities who had been selected for the trial: LGBTIQ communities, Aboriginal and Torres Strait Islander communities, and community organisations working with young to middle-aged men.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yV9Swskqh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45209\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Bri6BITkLV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The team of Brisbane North PHN is one of the national sites chosen to deliver National Suicide Prevention Trial (NSPT) funding.\\n\\nOur work had two important parts. The first was to engage deeply and sensitively with communities to understand their experiences, successes and reflections during the four years of trial funding and to report on these. The second was to deliver useful materials the service organisations could use to seek further funding and sponsorships as they transitioned from trial funding.\\n\\nTo successfully undertake community engagement, we again partnered with Janine Crawford, a skilled health consultant and Aboriginal and Torres Strait Islander woman. Our work included workshops, face-to-face interviews and a highly successful yarning circle, and these important and sensitive conversations—which included Sad News/Sorry Business—were given the time and space each needed.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2OxHHkid1g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45325\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VcPtAbE6Am\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The finalised report was submitted to NSPT as a qualitative reflection on the remarkable achievements of the trial—including the PHN’s commitment to community-led co-design, and the healing within communities that was begun through the intentionally collaborative process.\\n\\nTo offer creative services that were suited to the context, needs and existing resourcing of the seven service organisations, we offered a menu of items, ranging from fact sheets to marketing consultations. The groups then chose the elements that were of greatest use to them.\\n\\nPart of the unique nature of the Brisbane North PHN NSPT trial was the emphasis on community partnerships and collaboration, and we embodied this in our design approach, too. To enable groups to pitch together or separately for any future suicide prevention funding, we created a single brand style to visually unify any designed material. Each group, then, had its own logo and its own colour palette within that visual style—a brand within a brand. That way, any future funding pitches that relied on our designed material could look as though the groups were unique but still closely aligned.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44625,48165,1,'Brisbane North PHN NSPT','2021-09-27 02:12:24','2021-09-27 02:12:24','d6b4d015-d13e-4694-9b21-057fde44fde2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'National Suicide Prevention Trials',NULL,NULL,'We were chosen to consult with Brisbane North communities who had been selected for the trial: LGBTIQ communities, Aboriginal and Torres Strait Islander communities, and community organisations working with young to middle-aged men.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yV9Swskqh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45209\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Bri6BITkLV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The team of Brisbane North PHN is one of the national sites chosen to deliver National Suicide Prevention Trial (NSPT) funding.\\n\\nOur work had two important parts. The first was to engage deeply and sensitively with communities to understand their experiences, successes and reflections during the four years of trial funding and to report on these. The second was to deliver useful materials the service organisations could use to seek further funding and sponsorships as they transitioned from trial funding.\\n\\nTo successfully undertake community engagement, we again partnered with Janine Crawford, a skilled health consultant and Aboriginal and Torres Strait Islander woman. 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02:38:37','2021-09-27 02:38:37','6228e47d-92b9-43f9-a719-4551945db2d4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Delivering for disruptors',NULL,NULL,'Aseeos rebranded to transform its 10-year-old installation business into an industry-disrupting model that solves age-old industry problems of supply, quality and budget overruns. 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The department needed to unite its many parts under one inspiring purpose.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Crjp0miKAR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Engagement\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We embarked on a state-wide culture project that included workshops around the state to gather staff ideas on what unites them as a workforce.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rcO4cT3PqW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"From staff words came a manifesto, executed in different collateral and including this video: staff from across the state, in their own words, sharing what makes them united and strong.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rUnpVvMnyo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Little did we know how widespread the impact and importance of this cultural integration project would be. The video became a central tool for recruitment and retention across the department.\\n\\nMore than a year on, when we interviewed staff for case studies, many repeated back to us the exact lines from this video as reasons for why they do what they do.\\n\\nAs a marker of engagement success, it doesn’t get much stronger.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44640,48180,1,'DTMR photography still with orange car','2021-09-27 02:41:57','2021-10-05 00:44:47','ee9bb24f-c61a-4c3d-9335-ac72f2d61664',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1152_crop_center-center_82_line/21_DTMR_Global.jpg\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2304_crop_center-center_82_line/21_DTMR_Global.jpg\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x960_crop_center-center_82_line/21_DTMR_Global.jpg\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1920_crop_center-center_82_line/21_DTMR_Global.jpg\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x768_crop_center-center_82_line/21_DTMR_Global.jpg\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1536_crop_center-center_82_line/21_DTMR_Global.jpg\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x576_crop_center-center_82_line/21_DTMR_Global.jpg\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x480_crop_center-center_82_line/21_DTMR_Global.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1152_crop_center-center_82_line/21_DTMR_Global.jpg.webp\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2304_crop_center-center_82_line/21_DTMR_Global.jpg.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x960_crop_center-center_82_line/21_DTMR_Global.jpg.webp\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1920_crop_center-center_82_line/21_DTMR_Global.jpg.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x768_crop_center-center_82_line/21_DTMR_Global.jpg.webp\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1536_crop_center-center_82_line/21_DTMR_Global.jpg.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x576_crop_center-center_82_line/21_DTMR_Global.jpg.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x480_crop_center-center_82_line/21_DTMR_Global.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":1152,\"3072\":2304,\"1280\":960,\"2560\":1920,\"1024\":768,\"2048\":1536,\"768\":576,\"640\":480},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":\"8000\",\"originalImageHeight\":\"6000\",\"placeholder\":\"/9j/4AAQSkZJRgABAQEAYABgAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAMABADASIAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAQIEBv/EAB8QAAEEAwADAQAAAAAAAAAAAAIBAxESAAQFEyFBMf/EABUBAQEAAAAAAAAAAAAAAAAAAAEC/8QAGBEBAAMBAAAAAAAAAAAAAAAAAQACAxH/2gAMAwEAAhEDEQA/ALl6fPbauTqp6/KrOFepoCCF5Clflcz/AFSRjXF0AC9omMTlbzz+w0y7UgKfmU7WGBkcn//Z\",\"placeholderSvg\":\"\",\"colorPalette\":[\"#97abc5\",\"#292d2e\",\"#85673f\",\"#6f4d34\",\"#efd2b0\"],\"lightness\":44,\"placeholderWidth\":1536,\"placeholderHeight\":1152,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44642,48182,1,'Department of Transport and Main Roads','2021-09-27 02:42:07','2021-09-27 02:42:07','9606a729-e289-4146-8c53-60d196e4f7ee',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'How Queensland Tavels',NULL,NULL,'The Department of Transport and Main Roads has measured how, where and why Queenslanders travel since 1976. How Queensland Travels was the first time all of this research had been revealed together.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xiMuwH0qUn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47768\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UGKKHcWkDX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"We crafted a visual metaphor for this important story by enlarging infographic iconography, making it 3D and placing it into real world situations.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ykadeGb8YM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/145833141?h=da493c8de8&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script 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video showing the 3D icons moving in the real world.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44644,48184,1,'Pivotus brand design coloured shapes','2021-09-27 02:45:56','2021-10-04 23:57:57','ea95ca5f-9e80-460a-a7a0-0795c8c5a889',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1152_crop_center-center_82_line/21_Pivotus_global.jpg\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2304_crop_center-center_82_line/21_Pivotus_global.jpg\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x960_crop_center-center_82_line/21_Pivotus_global.jpg\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1920_crop_center-center_82_line/21_Pivotus_global.jpg\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x768_crop_center-center_82_line/21_Pivotus_global.jpg\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1536_crop_center-center_82_line/21_Pivotus_global.jpg\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x576_crop_center-center_82_line/21_Pivotus_global.jpg\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x480_crop_center-center_82_line/21_Pivotus_global.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1152_crop_center-center_82_line/21_Pivotus_global.jpg.webp\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2304_crop_center-center_82_line/21_Pivotus_global.jpg.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x960_crop_center-center_82_line/21_Pivotus_global.jpg.webp\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1920_crop_center-center_82_line/21_Pivotus_global.jpg.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x768_crop_center-center_82_line/21_Pivotus_global.jpg.webp\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1536_crop_center-center_82_line/21_Pivotus_global.jpg.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x576_crop_center-center_82_line/21_Pivotus_global.jpg.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x480_crop_center-center_82_line/21_Pivotus_global.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":1152,\"3072\":2304,\"1280\":960,\"2560\":1920,\"1024\":768,\"2048\":1536,\"768\":576,\"640\":480},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":\"8000\",\"originalImageHeight\":\"6000\",\"placeholder\":\"/9j/4AAQSkZJRgABAQEAYABgAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAMABADASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAABAIG/8QAHxAAAgICAwADAAAAAAAAAAAAAQIDBAASESExMlGB/8QAFQEBAQAAAAAAAAAAAAAAAAAAAQL/xAAZEQACAwEAAAAAAAAAAAAAAAABEQACAxL/2gAMAwEAAhEDEQA/ANxLbRDqg3f6GDa7ZilLFVljHyVD2uEvzPFYNeI6J1yR6f3LvUo6lVZ4GdZBx3t7jYMIScbdaIz/2Q==\",\"placeholderSvg\":\"\",\"colorPalette\":[\"#9dd4f2\",\"#e98c4c\",\"#69b49c\",\"#f1ecea\",\"#c77caa\"],\"lightness\":70,\"placeholderWidth\":1536,\"placeholderHeight\":1152,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44646,48186,1,'Pivotus','2021-09-27 02:46:51','2021-09-27 02:46:51','bb7b1e6d-428b-4700-9d7e-b93308e27d9e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a pivot?',NULL,NULL,'After rapid growth in recent years, My Media Trading Desk (MMTD) hit the pause button and engaged NWO to ask many of their valued clients: What do you really think of MMTD? Their clients’ generous answers both delighted MMTD and offered a mandate to change and grow. Pivotus is their response.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NhnaCQNxpw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47990\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B78dz1rmC2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"But what do your clients really think?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"NWO began the rebranding process by surveying MMTD’s clients. Commonly held by all of their clients was great regard for their honesty, their industry knowledge, and their unbreakable commitment to exceptional customer service.\\n\\nClients also said they wanted to get deeper insights, beyond the fast and accurate data and delivery MMTD were already known for.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AlIqZXoFkr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47763\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ulVnymquUW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Why Pivotus?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"MMTD needed a new brand to drive their reputation for quality data, strategic advice and superior customer experiences.\\n\\nThe brand needed to convey a clear promise: we’ll rapidly measure and pivot to maximise your media spend returns.\\n\\nTo pivot is to turn on a point—and there’s no better metaphor for how they pivot digital media to get the best possible results for their clients.\\n\\nPivotus is also a call to action: Pivot your brand with their team—because they are nimble, fast and focused in a rapidly changing market.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MJZcxjyvrL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47761\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-w74pYr8Ehf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Founder and CEO Michael Petersen said the new brand better reflects market expectations of their firm and his team’s commitment to a superior customer experience.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VLVB6hcgiC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47992\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GXT7RzNKoY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47764\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44649,48189,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 02:54:09','2021-09-27 02:54:09','0e8e3e14-2073-4598-b8ff-294e7f2550e2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44651,48191,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 02:54:43','2021-09-27 02:54:43','97cdd287-3beb-4873-adef-1b906fd85dcf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44654,48194,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 02:55:17','2021-09-27 02:55:17','d7107460-f159-4bed-98dc-0ce2c07467fb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44657,48197,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 02:55:54','2021-09-27 02:55:54','7ca6a8f7-f7f0-49e2-bac2-85e508a9f6f9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44660,48200,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 02:56:29','2021-09-27 02:56:29','17de2b02-9941-4d7d-bd38-15a0658bdf4d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44681,48221,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:00:11','2021-09-27 03:00:11','057e75e5-a674-402b-904e-759b230567e6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44685,48225,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:00:39','2021-09-27 03:00:39','44003f10-a35f-472d-9e6e-e28dafabf83d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44689,48229,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:01:09','2021-09-27 03:01:09','520aaf5f-81e7-43f6-ac5e-fa897dab2e46',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44693,48233,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:01:39','2021-09-27 03:01:39','ecaffe24-84b3-4aa6-9f92-ac0e552eb42c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44698,48238,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:02:31','2021-09-27 03:02:31','01dd9316-bd6d-46fb-8f25-2c1d8aaea91f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44701,48241,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:20:16','2021-09-27 03:20:16','b99ab654-b925-47b1-a14e-74796fdec2e3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44702,48242,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:20:49','2021-09-27 03:20:49','ca782ea3-907c-4b0f-8432-f480100aaf5e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44703,48243,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:21:12','2021-09-27 03:21:12','bd41ccbd-f798-4b92-921f-cb837d67892f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44704,48244,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:21:36','2021-09-27 03:21:36','e6d3fd0f-59d4-47ae-9645-77a6a4dd8da8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44705,48245,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:21:59','2021-09-27 03:21:59','da9ff697-5a3b-4f66-99a6-718481472da2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44706,48246,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:22:33','2021-09-27 03:22:33','77d6152d-07ec-459a-b097-64024719909a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44707,48247,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:23:04','2021-09-27 03:23:04','8be5a886-b2d0-4a4d-8bfc-1a6655026755',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44708,48248,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:23:33','2021-09-27 03:23:33','0dff0fda-909c-445e-a09d-f9979052651a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44709,48249,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:24:01','2021-09-27 03:24:01','0aff95e2-9402-40a1-adb0-4cd373f9eea9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44710,48250,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:24:30','2021-09-27 03:24:30','df9cd853-4994-406f-b40e-4bbeda3b9693',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44711,48251,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:24:59','2021-09-27 03:24:59','d3a6bc6b-4924-47ac-b31d-bb0fc814e577',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44712,48252,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:26:30','2021-09-27 03:26:30','bea15482-f636-4ddb-876a-8e002ab3ebdd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44713,48253,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:27:00','2021-09-27 03:27:00','a1a61f08-86d1-47cc-a260-36fb13ef50b3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44715,48255,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:27:36','2021-09-27 03:27:36','5754bcb2-424b-4f86-84f1-d138d56e122a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44716,48256,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:28:12','2021-09-27 03:28:12','400ff9d6-0e5b-4e7c-8e9f-cb838fd1de24',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44717,48257,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:28:49','2021-09-27 03:28:49','d1648fe2-516d-4fd0-bd0f-0919896583ce',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44718,48258,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:29:25','2021-09-27 03:29:25','c84efd03-38b8-487b-89e0-7b71d517d48c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44719,48259,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:30:03','2021-09-27 03:30:03','f6cce28a-35f1-45eb-ab0b-95a5f675bca7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44720,48260,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:30:38','2021-09-27 03:30:38','f13ada0c-f0bb-428c-8f27-ee90e8f3bc1d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44721,48261,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:31:13','2021-09-27 03:31:13','0087e956-48e4-4b1b-90f7-e3cd24aaf17e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44722,48262,1,'Terms and conditions','2021-09-27 03:32:47','2022-08-08 06:09:46','14dfb538-105c-4068-9469-e537dfddbb15',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### **About this estimate**\\n\\nOur estimate is valid for a period of 45 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these Terms and Conditions\\n\\nThe estimate has been provided according to your brief to us. Any exclusions noted in the estimate should not be taken as exhaustive and you should assume that unless a service has been explicitly listed in the quote, it is not included in the price. \\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the estimate and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of our estimate includes full acceptance of the conditions and payment terms listed in these terms and conditions. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\nWe use the terms estimate and quote interchangeably and their meaning should be taken as the same: a cost estimate to the value of the work required to achieve your outcomes based on information you have provided us. This estimate may change in response to your project needs and, if it does, a new or additional quote may be required to be approved before work continues.\\n\\n##### **Approval**\\n\\nWe use Docusign for some estimates or, for smaller jobs, require an authorisation signature on a copy of the provided estimate. Your account manager will let you know the required authorisation method. No work can be scheduled until we have a duly authorised estimate through Docusign or your signature on an estimate.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the approved estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, images, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\n##### **Checking, approval and signing-off**\\n\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\nOn some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred. Any requested changes are handled through our change control procedure which is:\\n\\n1. Any request for change must be detailed in writing including a description of the required change, the rationale for the change, and the effect the change will have on the project.\\n2. Your account manager will review the proposed change and determine, in consultation with you, if the change is within existing scope or outside the existing project scope. \\n3. If the change is minor and within the scope of the project briefing and/or budget, your account manager will schedule the change to be made at an appropriate time. \\n4. If the change is outside the scope of the existing project briefing and/or budget, your account manager will review the proposed change. \\n5. Your account manager will supply you with a quotation for the requested changes.\\n6. Work on the changes will be scheduled when we receive written  authorisation from you for the work and the associated charges. \\n7. Charges will be invoiced to you after we have implemented the agreed changes. \\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF. Your account manager can help you with this if you are unsure about marking up a PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. Depending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Digital projects**\\n\\nThe following terms are specific to digital projects. \\n\\n**Digital content entry**\\n\\nWhere the estimate pertains to content entry for your digital project, time has been allocated for us to input a set amount of content (as defined by the estimate). Should more time be required, it will be charged at our standard hourly rate. Content cannot be input until the project has been finalised and fully tested by NWO. Your timelines should allow content to be uploaded after completion of development and prior to final testing.\\n\\n**Acceptance and completion**\\n\\nWe will conduct testing throughout the project development; however, you are responsible for confirming the works produced by NWO are as per the brief and fit for the purpose and function as contracted. If no acceptance testing is undertaken by you, the product will be deemed accepted when launched or on its first public use. After acceptance, alterations/fixes will be charged as incurred.\\n\\n**Website warranty**\\n\\nWhen not otherwise specified our warranty period covers your website for 30 days from the acceptance date. Any issues in functionality that are brought to our attention during this period will be fixed without charge in a time frame to be negotiated with you. Charges will apply for any fixes outside the warranty period or changes to the website that are outside the scope of the original quotation.\\n\\n**Platform and browser compatibility**\\n\\nUnless otherwise specified, New Word Order will test the following browsers on the version current at the date of our estimate. \\n\\n- Chrome\\n- Edge\\n- Firefox\\n- Safari\\n- Opera\\n\\nNew Word Order is not responsible for work to update websites when new browsers are released after acceptance or if the website does not work on browsers not included in the list provided. Internet Explorer and other deprecated browsers are not tested against and, if required and possible, will incur additional charges.\\n\\n**Third-party software**\\n\\nIf third-party software is used in the delivery of your digital product unless otherwise specified the fees for the software are an annual licence fee. You agree to pay ongoing charges to ensure the continued functionality of your product.\\nIf you enter into a maintenance contract with us, on-going software licence fees will be included in the maintenance fees.\\n\\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved, change website layouts, or increase the volume  to be produced – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\nWe understand that circumstances change. We schedule all work into our studios based on delivery requirements. If your delivery requirements change you should inform us immediately.\\n\\nIf you are unable to meet timeframes for providing us information, feedback or content, we may withdraw your job from the studio until you get it to us. If your project has been delayed due to the loss of a scheduling window or the late approval of the estimate or proposal, we will inform you of the revised timeline.\\n\\nIf timelines are not being adhered to on your part and the project is on hold for 90 days or more, we reserve the right to close the project. You will be invoiced for any outstanding costs incurred up to the date of closure. Any overpayments will be refunded. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead. \\n\\nRestarting a project will incur a re-commencement fee which will be invoiced prior to work starting again.\\n\\n##### **Administration and consumables**\\n\\nExpenses and administrative costs are incurred during every project. These may include phone calls, printing, couriers, proofs, materials, and finance and administrative work to make your project run smoothly.\\n\\nYour quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n**When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 50 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you’re an existing client**\\n\\nIf you’re already a client of ours, we reserve the right to invoice you 30 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made. See Late Payment below for fees associated with late payments.\\n\\n**When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of up to 50 per cent of the total cost prior to commencing your project. In this case, the remaining costs will be split into milestone-based payments.\\n\\n**When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n**When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n**When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n**Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements. \\n\\nWe may engage a third party for debt recovery services of any payments which are more than 45 days overdue. Relevant contact details and information about outstanding payments will be provided to them to enable them to liaise directly with you for debt recovery purposes. \\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws and only supply content for which you have full authority to use\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\nWe hold onto current jobs for 6 months. After that time, your files are moved to our archive backup. If you require old files from our archive, a fee will be charged to locate and provide to you.\\n\\n##### **Project management**\\n\\nOur account and project managers make sure your project stays on track. This takes time and considerable effort. Your estimate contains a fee for project/account management that covers the administrative and management hours we expect our agency will expend in delivering your project.\\n\\nThese include project meetings between you and us, scheduling your work in the studios, ensuring projects are delivered on time and on budget, production of audio-visual and print components, and making sure project outcomes are in line with our requirements.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\n##### **Supplying material to us**\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – do not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and images in a digital format unless otherwise specified in this estimate or brief. Only supply material that you have the legal and ethical right to use.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. \\n\\nThis warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\\n\\n##### **Intellectual property**\\n\\nAny research data, concepts, diagrams or illustrations remain the property of New Word Order. Any alternate intellectual property rights contained in the design or materials used in the execution of this project, including artwork and computer-generated instructions and information, remain with New Word Order. \\n\\nYou warrant that you hold all necessary intellectual property rights in any document or material (including, but not limited to, plans and drawings), that are supplied to New Word Order for its provision of goods and services and that there is or will be no infringement of any rights or entitlements held by any third party. \\n\\nYou also indemnify and hold harmless New Word Order for any claims made against it arising from New Word Order’s use of any drawings, design or any other document, material or information provided by you, the client. \\n\\nYou warrant that all designs or instructions to New Word Order will not cause New Word Order to infringe any patent, registered design or trademark in the execution of the client orders.\\n\\n##### **Termination**\\n\\nNew Word Order may refuse to enter into this contract or terminate any existing arrangements, without prejudice, if we find our core values are at odds with yours. Our core values put people at the centre of everything we do. We do not condone discrimination of any kind, nor do we condone violations of human rights. \\n\\nWe also may terminate a contract if invoices are unpaid (see Payment terms and pre-payments) or if you become insolvent.\\n\\n##### **Changes to Terms and Conditions**\\n\\nFrom time-to-time we may make changes to these Terms and Conditions. Any changes, unless otherwise notified, will come into effect on your next project with us.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44723,48263,1,'Terms and conditions','2021-09-27 03:32:47','2021-09-27 03:32:47','d4c55366-115e-43f1-bf9f-75c65122e0ce',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44724,48264,1,'Terms and conditions','2021-09-27 03:34:00','2021-09-27 03:34:00','7c6b8b09-0df0-485e-b5d8-52c92b4cc563',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44726,48266,1,'Terms and conditions','2021-09-27 03:36:26','2021-09-27 03:36:26','fcc95d99-927d-43b3-b432-640dd33e3232',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"#### About this estimate\\n\\nThis estimate is valid for a period of 30 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these General Terms and Conditions\\n- our Digital Terms and Conditions and other subcontractor terms and conditions, if applicable.\\n\\nThis estimate has been provided according to your brief to us. You should assume that unless a service has been explicitly listed in this quote, it is not included in the price.\\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the quote and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of this quote includes full acceptance of the conditions and payment terms listed in this document. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\n#### Beginning your project\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the signed estimate or a purchase order.\\nFor example, for an annual report, this might include all finalised content, graphs, charts, photos, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\nBrief\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\nChecking, approval and signing-off\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\nAlthough we have procedures and systems in place to ensure the highest quality of our work, checking for errors is ultimately your responsibility. On some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\nClient-directed alterations\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred.\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF.\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. Depending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\nYou can reduce the amount of corrections by:\\nsupplying approved sourced material and instructions prior to NWO commencing work\\nseeking authority within your organisation to be the ultimate decision-maker for this project\\nadvising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\ncompiling all feedback into a single document for NWO’s use.\\n \\nDeadlines\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44727,48267,1,'Terms and conditions','2021-09-27 03:37:35','2021-09-27 03:37:35','72a74256-f259-44a4-a79a-68cb0c730021',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"#### About this estimate\\n\\nThis estimate is valid for a period of 30 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these General Terms and Conditions\\n- our Digital Terms and Conditions and other subcontractor terms and conditions, if applicable.\\n\\nThis estimate has been provided according to your brief to us. You should assume that unless a service has been explicitly listed in this quote, it is not included in the price.\\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the quote and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of this quote includes full acceptance of the conditions and payment terms listed in this document. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\n#### Beginning your project\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the signed estimate or a purchase order.\\nFor example, for an annual report, this might include all finalised content, graphs, charts, photos, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\nBrief\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\nChecking, approval and signing-off\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\nAlthough we have procedures and systems in place to ensure the highest quality of our work, checking for errors is ultimately your responsibility. On some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\nClient-directed alterations\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred.\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF.\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. Depending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\nYou can reduce the amount of corrections by:\\nsupplying approved sourced material and instructions prior to NWO commencing work\\nseeking authority within your organisation to be the ultimate decision-maker for this project\\nadvising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\ncompiling all feedback into a single document for NWO’s use.\\n \\nDeadlines\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44730,48270,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:38:18','2021-09-27 03:38:18','40f7a5d0-a574-4270-ae8c-c4c1a3ad5d51',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44731,48271,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:38:49','2021-09-27 03:38:49','b615b8e6-d79b-4ce7-903a-1357284004e6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44732,48272,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:39:24','2021-09-27 03:39:24','518886bd-bfff-4d40-aff9-f32e6dd9a305',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44733,48273,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:40:00','2021-09-27 03:40:00','1b707b10-edf9-4229-b023-7c61cf9c08f7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44734,48274,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:40:26','2021-09-27 03:40:26','248a50af-96c5-4e7e-a6e0-7c33af36b403',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44736,48276,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:41:02','2021-09-27 03:41:02','9c983cd8-3738-471c-ab77-d662ebc85720',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44739,48279,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:41:38','2021-09-27 03:41:38','0b4dee5b-6bf8-469e-821d-2c5af9455156',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44741,48281,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:42:13','2021-09-27 03:42:13','cf9c6299-df10-4d37-9de4-5f8444b43950',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44744,48284,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:42:50','2021-09-27 03:42:50','157d4fa9-82f6-4fa2-930c-37b6c2a5275f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44754,48294,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:46:32','2021-09-27 03:46:32','fa1febab-eafc-40e2-ac02-3472f7233494',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44759,48299,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:53:03','2021-09-27 03:53:03','86ebcab6-b5e9-494c-9b54-c6b22d3074bc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44762,48302,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:53:37','2021-09-27 03:53:37','fe7188a6-552b-432d-bfae-290b67fc7bbf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44765,48305,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:54:13','2021-09-27 03:54:13','bdbe63e3-c107-43fc-ae2f-8739956a457e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44767,48307,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:54:42','2021-09-27 03:54:42','c460d67d-0eab-428a-9d67-ccc666dcd66c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44770,48310,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:55:16','2021-09-27 03:55:16','2551db09-0d02-4327-82a6-e7a15cedb3ab',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44772,48312,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:55:47','2021-09-27 03:55:47','35db8f3a-9485-44b7-8884-114430b25716',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44774,48314,1,'Terms and conditions','2021-09-27 03:56:03','2021-09-27 03:56:03','f5798076-c65a-4af9-b4d0-a03dc40acee9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"##### **About this estimate**\\n\\nThis estimate is valid for a period of 30 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these General Terms and Conditions\\n- our Digital Terms and Conditions and other subcontractor terms and conditions, if applicable.\\n\\nThis estimate has been provided according to your brief to us. You should assume that unless a service has been explicitly listed in this quote, it is not included in the price.\\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the quote and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of this quote includes full acceptance of the conditions and payment terms listed in this document. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the signed estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, photos, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\n\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\nChecking, approval and signing-off\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\nAlthough we have procedures and systems in place to ensure the highest quality of our work, checking for errors is ultimately your responsibility. On some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred.\\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. \\n\\nDepending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\n\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\n**If timelines are not being kept to on your part and the project is on hold for 90 days or more, we reserve the right to close the project and refund the costs to you of any work not completed. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead.**\\n\\n##### **Digital projects**\\n\\nAdditional terms and conditions apply for digital projects.\\n\\n##### **Consumables**\\n\\nExpenses are incurred during every project. These may include phone calls, printing, couriers, proofs and materials. Your quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n##### **When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 30 per cent of the total project fee before beginning work.\\n\\n##### **When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made.\\n\\n##### **When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of 30 per cent of the total cost prior to commencing your project. In this case, the remaining 70 per cent of our invoice will be split into milestone-based payments.\\n\\n##### **When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n##### **When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n##### **When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n##### **Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements.\\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws.\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\n##### **Project management**\\n\\nAll projects require project management. This fee covers the non-creative or strategic hours we expect our agency will expend in delivering your project.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\n##### **Responsibility for errors**\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\n##### **Supplying material to us**\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – does not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and photography in a digital format unless otherwise specified in this estimate or brief.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. This warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Digital terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new4\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"##### **Overview**\\n\\nUpon project commencement it is expressly understood by New Word Order that the client has agreed to the terms and conditions outlined below.\\n\\n##### **Estimate**\\n\\nThe estimate is valid for a period of 30 days from the date of issue. The estimate has been provided according to an initial client brief. Unless an item has been explicitly listed in this estimate it is not included in the price. Alterations to this brief or specifications will incur further costs. New Word Order reserves the right to alter the estimate should we believe the scope of works falls outside of what was estimated. Please contact the account manager prior to estimate approval should items within the estimate require clarification. All estimates require signed or email approval and order numbers (if an ordering system is in use) prior to commencement of work.\\n\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44777,48317,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:56:20','2021-09-27 03:56:20','1d021dc9-54f5-43cd-b5f8-045cb72da445',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44778,48318,1,'Terms and conditions','2021-09-27 03:56:22','2021-09-27 03:56:22','1d02a8b7-0505-4a6e-8286-a54f443e33b7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"##### **About this estimate**\\n\\nThis estimate is valid for a period of 30 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these General Terms and Conditions\\n- our Digital Terms and Conditions and other subcontractor terms and conditions, if applicable.\\n\\nThis estimate has been provided according to your brief to us. You should assume that unless a service has been explicitly listed in this quote, it is not included in the price.\\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the quote and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of this quote includes full acceptance of the conditions and payment terms listed in this document. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the signed estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, photos, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\n\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\nChecking, approval and signing-off\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\nAlthough we have procedures and systems in place to ensure the highest quality of our work, checking for errors is ultimately your responsibility. On some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred.\\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. \\n\\nDepending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\n\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\n**If timelines are not being kept to on your part and the project is on hold for 90 days or more, we reserve the right to close the project and refund the costs to you of any work not completed. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead.**\\n\\n##### **Digital projects**\\n\\nAdditional terms and conditions apply for digital projects.\\n\\n##### **Consumables**\\n\\nExpenses are incurred during every project. These may include phone calls, printing, couriers, proofs and materials. Your quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n##### **When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 30 per cent of the total project fee before beginning work.\\n\\n##### **When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made.\\n\\n##### **When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of 30 per cent of the total cost prior to commencing your project. In this case, the remaining 70 per cent of our invoice will be split into milestone-based payments.\\n\\n##### **When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n##### **When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n##### **When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n##### **Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements.\\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws.\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\n##### **Project management**\\n\\nAll projects require project management. This fee covers the non-creative or strategic hours we expect our agency will expend in delivering your project.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\n##### **Responsibility for errors**\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\n##### **Supplying material to us**\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – does not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and photography in a digital format unless otherwise specified in this estimate or brief.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. This warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44782,48322,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:56:57','2021-09-27 03:56:57','2a20bd72-01a1-4349-8b4b-3b8166daf370',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44783,48323,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:57:31','2021-09-27 03:57:31','e19cf511-e0c6-4b57-b5ca-3e95cdf59b37',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44784,48324,1,'Terms and conditions','2021-09-27 03:58:25','2021-09-27 03:58:25','084b77f9-2517-404d-b789-68b23a9815b8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"##### **About this estimate**\\n\\nThis estimate is valid for a period of 30 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these General Terms and Conditions\\n- our Digital Terms and Conditions and other subcontractor terms and conditions, if applicable.\\n\\nThis estimate has been provided according to your brief to us. You should assume that unless a service has been explicitly listed in this quote, it is not included in the price.\\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the quote and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of this quote includes full acceptance of the conditions and payment terms listed in this document. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the signed estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, photos, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\n\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\nChecking, approval and signing-off\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\nAlthough we have procedures and systems in place to ensure the highest quality of our work, checking for errors is ultimately your responsibility. On some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred.\\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. \\n\\nDepending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\n\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\n**If timelines are not being kept to on your part and the project is on hold for 90 days or more, we reserve the right to close the project and refund the costs to you of any work not completed. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead.**\\n\\n##### **Digital projects**\\n\\nAdditional terms and conditions apply for digital projects.\\n\\n##### **Consumables**\\n\\nExpenses are incurred during every project. These may include phone calls, printing, couriers, proofs and materials. Your quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n##### **When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 30 per cent of the total project fee before beginning work.\\n\\n##### **When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made.\\n\\n##### **When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of 30 per cent of the total cost prior to commencing your project. In this case, the remaining 70 per cent of our invoice will be split into milestone-based payments.\\n\\n##### **When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n##### **When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n##### **When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n##### **Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements.\\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws.\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\n##### **Project management**\\n\\nAll projects require project management. This fee covers the non-creative or strategic hours we expect our agency will expend in delivering your project.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\n##### **Responsibility for errors**\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\n##### **Supplying material to us**\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – does not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and photography in a digital format unless otherwise specified in this estimate or brief.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. This warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WK3QEqnAUL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Digital terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44785,48325,1,'Terms and conditions','2021-09-27 04:00:34','2021-09-27 04:00:34','c8474e46-883e-4866-8ebe-c996cda7a8e3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"##### **About this estimate**\\n\\nThis estimate is valid for a period of 30 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these General Terms and Conditions\\n- our Digital Terms and Conditions and other subcontractor terms and conditions, if applicable.\\n\\nThis estimate has been provided according to your brief to us. You should assume that unless a service has been explicitly listed in this quote, it is not included in the price.\\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the quote and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of this quote includes full acceptance of the conditions and payment terms listed in this document. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the signed estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, photos, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\n\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\nChecking, approval and signing-off\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\nAlthough we have procedures and systems in place to ensure the highest quality of our work, checking for errors is ultimately your responsibility. On some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred.\\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. \\n\\nDepending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\n\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\n**If timelines are not being kept to on your part and the project is on hold for 90 days or more, we reserve the right to close the project and refund the costs to you of any work not completed. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead.**\\n\\n##### **Digital projects**\\n\\nAdditional terms and conditions apply for digital projects.\\n\\n##### **Consumables**\\n\\nExpenses are incurred during every project. These may include phone calls, printing, couriers, proofs and materials. Your quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n##### **When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 30 per cent of the total project fee before beginning work.\\n\\n##### **When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made.\\n\\n##### **When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of 30 per cent of the total cost prior to commencing your project. In this case, the remaining 70 per cent of our invoice will be split into milestone-based payments.\\n\\n##### **When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n##### **When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n##### **When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n##### **Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements.\\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws.\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\n##### **Project management**\\n\\nAll projects require project management. This fee covers the non-creative or strategic hours we expect our agency will expend in delivering your project.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\n##### **Responsibility for errors**\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\n##### **Supplying material to us**\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – does not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and photography in a digital format unless otherwise specified in this estimate or brief.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. This warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WK3QEqnAUL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Digital terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44793,48333,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 04:07:34','2021-09-27 04:07:34','396922a3-a11d-4972-ab9f-a45d3fb87007',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44798,48338,1,'Terms and conditions','2021-09-27 04:10:00','2021-09-27 04:10:00','fc6922f5-96dc-4e45-94ec-35264887d50b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new5\",\"new6\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"##### **About this estimate**\\n\\nThis estimate is valid for a period of 30 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these General Terms and Conditions\\n- our Digital Terms and Conditions and other subcontractor terms and conditions, if applicable.\\n\\nThis estimate has been provided according to your brief to us. You should assume that unless a service has been explicitly listed in this quote, it is not included in the price.\\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the quote and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of this quote includes full acceptance of the conditions and payment terms listed in this document. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the signed estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, photos, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\n\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\nChecking, approval and signing-off\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\nAlthough we have procedures and systems in place to ensure the highest quality of our work, checking for errors is ultimately your responsibility. On some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred.\\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. \\n\\nDepending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\n\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\n**If timelines are not being kept to on your part and the project is on hold for 90 days or more, we reserve the right to close the project and refund the costs to you of any work not completed. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead.**\\n\\n##### **Digital projects**\\n\\nAdditional terms and conditions apply for digital projects.\\n\\n##### **Consumables**\\n\\nExpenses are incurred during every project. These may include phone calls, printing, couriers, proofs and materials. Your quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n##### **When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 30 per cent of the total project fee before beginning work.\\n\\n##### **When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made.\\n\\n##### **When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of 30 per cent of the total cost prior to commencing your project. In this case, the remaining 70 per cent of our invoice will be split into milestone-based payments.\\n\\n##### **When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n##### **When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n##### **When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n##### **Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements.\\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws.\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\n##### **Project management**\\n\\nAll projects require project management. This fee covers the non-creative or strategic hours we expect our agency will expend in delivering your project.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\n##### **Responsibility for errors**\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\n##### **Supplying material to us**\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – does not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and photography in a digital format unless otherwise specified in this estimate or brief.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. This warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\\n\\n---\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new5\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Digital terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new6\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"##### **Overview**\\n\\nUpon project commencement it is expressly understood by New Word Order that the client has agreed to the terms and conditions outlined below.\\n\\n##### **Estimate**\\n\\nThe estimate is valid for a period of 30 days from the date of issue. The estimate has been provided according to an initial client brief. Unless an item has been explicitly listed in this estimate it is not included in the price. Alterations to this brief or specifications will incur further costs. New Word Order reserves the right to alter the estimate should we believe the scope of works falls outside of what was estimated. Please contact the account manager prior to estimate approval should items within the estimate require clarification. All estimates require signed or email approval and order numbers (if an ordering system is in use) prior to commencement of work.\\n\\n##### **Brief / specification / strategy / development planning**\\n\\nAll brief / specification / strategy / development planning documents provided to the client by New Word Order supersede any client brief. The documents are the final brief for the project and will be what New Word Order works from to design and build the project. The client is responsible for ensuring all stakeholders within their organisation and relevant external organisations have read the document/s in full detail. Project design and development will not commence until New Word Order has received sign-off of the documents. Requests not covered within the documents that have been signed off will be treated as alterations to scope and therefore be subject to a costing and timeline review.\\n\\n##### **Timeframes**\\n\\nThe timeline is negotiated at project commencement once the final estimate has been approved. Timelines provided prior to final estimate approval are indicative only and may not form part of the project plan. Deadlines agreed in the timeframe set down at project commencement are subject to change should the client fail to supply requested materials, information and/or access to data, software or other systems according to the agreed schedule. All work will cease and timeframes will be impacted should invoices not be paid within the required period (please see payment notes). New Word Order endeavors to work within timeframes however there are certain factors that are subject to change and are outside our control. As such New Word Order cannot guarantee deadlines will be met.\\n\\n##### **Artwork**\\n\\nArtwork is to be fully approved from all client parties prior to the commencement of further work. Once approved and development commences, artwork alterations will incur further costs. Artwork supplied by the client needs to be to New Word Order specifications. Client must provide a detailed brief including placement and background specifications.\\n\\nOur estimate assumes a standard level of complexity. Upon viewing the artwork, New Word Order reserves the right to put forward an altered estimate should the artwork be not within the budget estimated.\\n\\n##### **Content**\\n\\nWhere this estimate pertains to content entry, time has been allocated for New Word Order to input a set amount of content (as defined by the estimate). Should more time be required, it will be charged at our standard hourly rate. Content cannot be input until the project has been finalised and fully tested by New Word Order. The client timelines should allow content to be uploaded after completion of development and prior to final testing.\\n\\n##### **Supply of material**\\n\\nText, graphics and photography are to be supplied in digital format unless otherwise specified in this estimate. Text is to be fully edited and proofread prior to New Word Order receiving it. All supplied materials must comply with standard copyright requirements. Work will not commence until all supplied materials have been given to New Word Order and they meet the requirements of the New Word Order workflow process. Failure to provide information in a timely manner will result in timelines being pushed out to accommodate.\\n\\n##### **Imagery**\\n\\nUnless otherwise specified in this estimate imagery required for a project that is purchased from a stock library or shot specifically by New Word Order’s professional photographer will be sourced at an additional cost.\\n\\n##### **Corrections, alterations and expenses**\\n\\nExpenses incurred throughout the project including couriers, proofs, and materials are invoiced in addition to the estimated amount. As much as possible we try to accommodate client input and alterations within our estimates. However feedback, corrections and alterations to the brief over and above those estimated will be charged as incurred. The client can reduce the amount of corrections by supplying approved sourced material and instructions prior to New Word Order commencing work.\\n\\n##### **Payment**\\n\\nUnless otherwise specified a deposit of 30% of the total estimate will be paid prior to the commencement of the project. The remaining 70% will be split into milestone based part payments. Each invoice is to be paid within 30 days of the invoice date. In the event of an invoice not being paid within the terms, production will cease on all work for the client. New Word Order reserves the right to invoice projects when our portion of the project has been completed, not once the project has been finalised by the client. In the case of content managed websites this means New Word Order will invoice once we have finalised our portion of the project – not once the website has gone live. New Word Order takes no responsibility for the time it takes for the client to enter content. If the client uses a purchase order number system in order to pay invoices the purchase order number is to be provided upon estimate approval. The project will not commence without a purchase order number. We do not, at any stage, offer payback schemes or loan arrangements. If New Word Order agrees to an advance payment, all work must be completed within that financial year. Your acceptance of this estimate includes full acceptance of the payment terms listed above. Once estimate approval has been provided these payment terms are not negotiable.\\n\\n##### **Project completion**\\n\\nNew Word Order will ensure the project is tested correctly however we do require our clients to fully test and approve their project prior to project completion. Testing is carried out at each stage of development. New Word Order will require proofs to be signed of at each stage of development. Once final approval has been given and the project is finalised, a 14-day period is allocated for final client testing. Once this period ends, alterations/fixes will be charged as incurred.\\n\\n##### **Publicity**\\n\\nNew Word Order may use the client’s name for the purpose of promotional activities involving the works carried out for the client unless otherwise specified.\\n\\n##### **Search engine optimisation**\\n\\nThis estimate does not include SEO (search engine optimisation) unless specified in the estimate.\\n\\n##### **Client’s obligation**\\n\\nThe client acknowledges that it has the sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works which New Word Order has been commissioned to produce in accordance with the client instructions.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. This warranty does not extend to any uses that the client or others may make of New Word Order’s product which may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of New Word Order’s product to extent such use infringes on the rights of others.\\n\\n##### **Limitation of liability**\\n\\nThe client agrees that it shall not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from New Word Order failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. 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of RM boots and Vegemite','2021-09-27 06:52:42','2022-06-27 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are a few of our favourite brands','2021-09-27 06:53:04','2021-09-27 06:53:04','6ded45e7-3ceb-43c6-bf4d-b85cf567b2ed',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4Kng0ZJkmt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Here\'s what they said.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fCc8knIn7z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Andrew\",\"plainText\":\"[**ASICS**](https://www.asics.com/au/en-au/). Since Mum and Dad spoiled me when I was 12, these are the only sports shoes I buy. They last forever and are Australian. Luckily they make specialised hockey shoes as well!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BP6fkJyA6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kimi\",\"plainText\":\"[**Jatz**](https://www.arnotts.com/products/crackers)! The most versatile cracker that suits all and any occasion! You got a dip? Jatz. A soup? Dip a Jatz in. A fancy, artisanal soft cheese? Crack the Jatz out. A simple cheddar cheese? Jatz it. Feeling really hungover and can\'t keep anything down but need to eat something so you can muster the strength to order a burrito on Uber Eats? Jatz it, baby.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Yr3xX8UNUq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Tim\",\"plainText\":\"Super obvious one but [**Apple**](https://www.apple.com/au/). Everything from their product design and UI right through to their bricks and mortar storefront is meant to make you ‘think differently’ as per their brand promise, but at the same time give you a sense of familiarity. I’ve dabbled with more phones and laptops than I care to mention but will always come back to Apple. That said, iTunes sucks!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WePs4cQeU3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Lynn\",\"plainText\":\"I can be impulsive by nature but the one thing I am never impulsive about is my [**Impulse**](https://www.unilever.com.au/brands/beauty-personal-care/impulse/) Merely Musk deodorant. I have used this deodorant since I can remember because it smells good and stops me smelling bad! I never worry about BO when I have my Impulse on!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kFDk9QaMtq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Jo\",\"plainText\":\"[**RM Williams**](https://www.rmwilliams.com.au/). I got my first pair of boots on arrival to \'Straya as I’d heard great things and love a good Chelsea boot. After 17 years, I am only on my third pair, which shows you the quality and craftsmanship that goes into the RM brand.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qjkDIEMMe3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kat\",\"plainText\":\"[**The Iconic**](https://www.theiconic.com.au/). Their customer service/shipping options/returns policy is so user friendly and far outshines any competitors. They make the process of purchasing and returning so easy that I’m happy to throw my money at them. I’m sure they would lose money on the shipping/returns too, but make it back with the volume of sales from happy customers like myself.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nXicTrGS5B\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bruce\",\"plainText\":\"[**The Dirt Company**](https://thedirtcompany.com.au/)\'s laundry detergent. I like the idea that not everything we buy has to \'cost the earth\' and Dirt have not only made a more eco-friendly washing detergent, but you can send their packaging back to them and they will reuse it. Their highly concentrated detergent won\'t harm the environment and the reusable packaging means a whole lot of plastic is not going into landfill or waterways. Another company that shows you can have a successful business while still protecting the planet.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ieCD98S7up\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bec\",\"plainText\":\"I found this tricky as I am a bit of a brand tart, and I have been disappointed by a few brands in the past who have not lived up to my expectation (“Nooo we vehemently don’t and will never test on animals…but we will sell out to the big company who does”) BUT a brand I have stayed loyal to is [**Vegemite**](https://vegemite.com.au/).\\n\\n– I loved it as a kid—I suspect the 50s jingle had more to do with that than the taste. Mum and dad regretted introducing us to that song with our robust young lungs joyfully belting it out over and over again on long car trips.\\n– I loved it as a young adult—that black tar smeared on toast. It was post-party comfort food and it was a cheap meal (with Vitamin B!). It made you feel better, like you could go on.\\n– I loved it as a slightly older adult when living abroad—Vegemite toast was like a hug from home. How happy was I when I realised you could get it everywhere and it still tasted the same, unlike Cadbury chocolate. There\'s that brand disappointment!\\n\\nI don’t know that Vegemite is the healthiest food group or even a brand with the most integrity, but I have an emotional connection to that bold brand of yellow, red and white with its tarry contents. It tastes so good on toast and even gives a stir fry an interesting edge. It’s stayed pretty consistent in a world that has changed so much, and as an Australian living abroad it’s part of your heritage and your identity. What’s even better, the brand has come back home to Australia.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dSCs5J35lI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kerry\",\"plainText\":\"I\'m loyal to the US hair care brand [**DevaCurl**](https://www.devacurl.com/us). It has been the only brand to date that has been able to calm my crazy hair and embrace my God-given curls. Of recent times, DevaCurl have been dragged through the courts as many people have claimed it makes their hair fall out. But I have kept on buying it from the US after 5 years of use and I still have enough hair to go around, so somehow I don\'t think it is a problem for me.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aPLfD479sh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Liam\",\"plainText\":\"I tend to enjoy a little cheating on my normal choices. But one brand I’ve stuck with since my teens is [**Ray-Ban**](https://www.ray-ban.com/australia) sunglasses. I like that their styles never stray too much from the original designs and they don’t follow trends. I’ve been gifted \'luxury fashion\' brand sunglasses before and they are more about getting their fancy name or logo on the product than anything else—the quality is dubious and the style trends come and go. Ray-Ban don’t try to be overly fashionable, they work well and look good. Proud middle-aged man moment for me was after I had bought a new pair of Ray-Bans overseas and in my first week back in Brisbane the cool hipster barista at the coffee shop said to me “Love your sunnies… they’re on point”.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qhin1NvFDx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Ryan\",\"plainText\":\"[**Patagonia**](https://www.patagonia.com.au/). It lasts for ages and they actually fix stuff. I had a pair of hiking pants that got hammered in Nepal and they fixed them for me. They also give 1% of sales back to conservation efforts. Their stuff also just seems to fit me really well.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UgAjx4JylF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Suzanne\",\"plainText\":\"[**Kawai**](https://kawai.com.au/) pianos is mine. I’ve played for 45 years and, no matter where I find a Kawai, the touch and the sound is consistent. The Kawai is smooth and sonorous. Love that it’s been so consistent for so long.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8UXqqjffzF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Scott\",\"plainText\":\"Tim took mine—Apple has been the most consistent brand in my life since we started NWO (and before, too) and crossed over seamlessly into my personal life as well. Their stuff works, lasts, is simple to use and is beautiful to look at, use and hold. But if I have to pick a different one I’d pick [**Nudie Jeans**](https://www.nudiejeans.com/). Like Patagonia they repair for free, they give you money for your old pair and resell it to save waste. And, their jeans just always fit me in a way no other ones ever have.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v0xY9fvU6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kate\",\"plainText\":\"[**IKEA**](https://www.ikea.com/au/en/) is a Swedish wonderland. For me there’s nothing better than a free Saturday afternoon, barrelling down the M1 towards the glorious blue and yellow castle. From beginning to end the experience is flawlessly designed—from the carpark, to the food, to the warehouse, to the satisfaction of sitting on the couch you spent the past hour bolting together. Every aspect of the IKEA brand is designed to hug your mind, body and soul. No brand can wrap you in a cozy $5 throw like IKEA can.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uRfO2vtwj8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Margaret\",\"plainText\":\"[**Haagen Dazs**](https://www.haagen-dazs.com.au/) ice cream. No flavour ever disappoints and that cream base… I had my first HD on Singapore Airlines when I was 17 and I ate four in row. (Tip: ask four different air hostesses.)\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kesJqAugGq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bree\",\"plainText\":\"I regularly drive out of my way to stop at [**7-Eleven**](https://www.7eleven.com.au/) for fuel. I wouldn\'t even consider going anywhere else, and the reason why is so simple: the My 7-Eleven app. The lock-in price feature is a game changer and I get a thrill every time I see the price on the EFTPOS machine and how much lower it is than the price on the pump outside. It almost makes me enjoy buying fuel.\\n\\nThe Krispy Kremes don\'t hurt either.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-K1FhEue9Fp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"As you can tell from the kinds of brands they chose, your brand doesn\'t have to be flashy or sexy. It just has to be true to itself and deliver on its promises, consistently and with a bit of personality.\\n\\n\\n*Disclaimer: New Word Order is not sponsored by or partnered with any of the mentioned brands.*\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44836,48376,1,'8 important marketing questions for every business','2021-09-27 22:51:43','2021-09-27 22:51:43','f68a6cd0-e440-454c-a8f3-f5b18b841605',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VzKHBkk2Ca\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Marketing communications in business is all about attracting and retaining customers. We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications—because they know customers are fickle, and competitors are waiting to pounce on any weakness.\\n\\nThe same philosophy of tight strategy and execution should drive your business. Effective marketing communications must be an essential part of your core business strategy to ensure you’re pushing the same, consistent message through every aspect of your organisation.\\n\\nBut it’s not always so easy to go it alone. If you’re in a small business and know you need to step up, here’s a handy checklist of the marketing questions you need to answer to keep your customers in tune with you—and your competitors at bay.\\n\\n##### **Who are my existing customers?**\\n\\nThe best way to sell to your customers is to first understand who they are, why they buy from you, and what value they expect from you. And the best way to learn this? Listen to them. Marketing communication begins with good customer relationships, which are almost like your own form of market research.\\n\\nWhen you talk to your customers, you’ll learn things like your customers’ age, income, education, how often they buy from you, what their buying triggers are and how they’re influenced. This is a valuable step in honing your marketing message, so don’t be tempted to think you already know the information if you’ve been in business for a while. Every customer conversation will add another layer to your understanding.\\n\\n##### **Who are my potential customers?**\\n\\nIt’s just as critical to have a very clear understanding of your desired target market and new customers. Get as detailed as you possibly can. The more specific you are, the better you can develop messages for them.\\n\\n##### **Who are my competitors?**\\n\\nUnderstanding who competes for your customers—and what they’re offering—is vital. Get very familiar with every aspect of your competitors’ businesses—including their reputation, prices and marketing material. This knowledge will help you position your marketing communication relative to how your customers are already being targeted and differentiate yourself in the market.\\n\\n##### **What am I trying to achieve?**\\n\\nUnderstanding why you’re communicating with your customers is essential. Are you purely after quick wins? Or preparing the ground for a new product or stronger relationships? The rationale and potential value for any marketing effort should determine how much money you need to spend, and where it’s best spent.\\n\\n##### **What am I trying to say?**\\n\\nThis is where everything comes together. You must now develop clear, key messages that talk up your product or service, meet the expectations and needs of your new and existing customers, and differentiate yourself from your competition.\\n\\nMake sure you have no more than five key messages—in fact, the fewer the better—and make them specific and meaningful. That’s how you stand out in the crowded market. Ensure your customers are aware of your business and its products or services, and why they should care (e.g. What’s in it for them? And what are the true benefits?). These benefits should be factual and real. It’s important not to overload customers with information, but rather to be clear and articulate.\\n\\nAll of your marketing communications should include a strong call to action: What is it that you want customers to do once they’ve interacted with you? Leave them in no doubt and make it easy for them.\\n\\n##### **What’s the right channel?**\\n\\nThere’s no doubt that it’s a busy marketplace when it comes to finding the perfect place to share your marketing messages. The challenge here is in focusing and narrowing your communication—and finding the right time and place to connect with your customers.\\n\\nMany marketers are now jumping on social media networks, but that might not be where your customers can be found. It’s important that you understand how and when they want to hear from you, and use that information to foster a true customer relationship.\\n\\n##### **Is my strategy integrated?**\\n\\nCommunicating in an integrated way across all channels (such as website, emails and brochures) means your brand will become better known and understood. Integration means that every time your customers hear from you, they get the same feel for who you are. By creating consistent, strong marketing communications, your customers will identify and remember you into the future.\\n\\n##### **Finally: Am I communicating with genuine creativity?**\\n\\nCreativity isn’t about paying your local print shop to pull together a flyer with your logo on it, or using a WordPress template to build your long-overdue website. They might be tactics that you use, but they’re not what creativity is really about.\\n\\nTrue creative thinking pulls together everything you know about your business, your goals and your customers into a single, cohesive package that cuts through, connects and resonates. Creativity distills everything down to the right words, images and design so that your marketing collateral has the right impact. No business can afford to skimp on this stage because getting creativity right means you’ll get the results you’re really after: maximum return on your marketing investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44838,48378,1,'The 6 steps of content creation','2021-09-27 22:53:36','2021-09-27 22:53:36','1d17aa26-7277-436b-a007-aae15a022045',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-92RCseTSp0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Now you need to add some real value.\\n\\nTime-poor organisations need their content to work across different channels online—including websites, e-newsletters, blogs and across social media. One way to add value to your existing, more sales-focused content is through content curation. Content curation means finding useful content online, curating it for your audience and re-telling it in your voice and with your advice.\\n\\n##### **Here’s how to optimise, write and curate content for your target audience.**\\n\\n###### **Defining your goals**\\n\\nEvery good plan starts with defining what it’s trying to achieve. How do you want your content to define your business? What are you offering your target market? Do you want to be a thought leader in your particular area?\\n\\nContent curation is about meeting your customers where they are and offering them something they’re not getting elsewhere. It’s about finding, gathering and sharing information of value with them; positioning your business and brand as an authority both with original content—your sales offering and business learnings—and information you’ve found and shared online. Participating in conversations that are happening about your field leads to more engagement with your target market, the ultimate goal being to give your brand a voice of value that will see your audience come back again and again for your offering.\\n\\n###### **Getting started**\\n\\nIt’s important to remember that well-executed content curation isn’t about regurgitating content that was already published. Instead, it’s your business’ personal re-telling of a story. As Susan Gunelius wrote for Forbes, the human element of content curation is what makes curated content compelling.\\n\\nTherefore, when offering your audience valuable content, remember to tell your story. What are you saying that’s different? What do you know that others might not? Involve your whole team—not just marketing and sales—and that story will evolve to give your business a truly useful and unique voice.\\n\\n###### **Finding content**\\n\\nHere’s where you get amongst it!\\n\\nWant to know where your target market is looking for information online? Go exploring! Ask them! Discover for yourself where the good stories are being shared. Find out what topics matter to your goals and audience, and go after them.\\n\\nIntegrating content curation into your broader marketing strategy is the way to go here—it legitimises the exercise and gets your team thinking about the value of your brand and how they can add to it. The best place to start is probably your social media accounts. Valuable content is being shared every day on platforms like Facebook, Twitter and LinkedIn. There are also Google alerts and news aggregate sites that can be set up with your special business needs in mind.\\n\\n###### **Be authentic to find your voice**\\n\\nThere is nothing like the instant world of social media to add value and timeliness to your content. Social media has changed the term ‘sharing’ forever, and the opportunities for your brand are endless. It’s important to add your own value to social content—as Mark Lerner says, if you just \'retweet\', or share an article without including your own voice in the post, you’ll fail to distinguish yourself from everyone else who shared that content.\\n\\nHow do you find your voice? Authentically, of course! Offer your opinion and add your advice in areas where you are confident. Try to be friendly and informative, and adopt an approachable tone. Not so confident? Ask questions! Get your community talking and they’ll come back to you.\\n\\n###### **Context and thought leadership**\\n\\nGood content curation provides your audience with context and convenience—that means filtering and explaining what you find online, and rewording it in your voice so it’s useful to them. You don’t always need to be selling, but you do always need to be mindful of your brand and of offering real value. Knowing who your market is and writing in your ‘voice’ allows you to, as J-P De Clerck says, inform, educate, entertain and engage target audiences.\\n\\n###### **Where to share**\\n\\nThere are many ways to share curated content, but the best way is in a mix of your existing ‘sales’ content. E-newletters and blogs offer an opportunity to share curated and original content, and social media is the most instant way to add your voice to a new idea, and also probably the first place your audience will find you. They’ll also find your website, so don’t forget about the curated content opportunities there. Always remember that you should be providing useful information, not just repeating content or working on the hard sell.\\n\\nContent curation is convenient, but it’s also an important opportunity to add value, develop a business voice and grow an online community. What do you think about content curation? Has it worked for you? Got any tips? Let us know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44839,48379,1,'Simplifying the complex: Fifteen years of marketing schools','2021-09-27 22:53:58','2021-09-27 22:53:58','7d768fc9-b204-48a5-a77f-8766052a58d8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WAYo0QEnCs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"After 20 years of marketing—including 15 years working with schools across Queensland and New South Wales—I am steadfast in my belief that there is no marketing challenge as complex as that faced by schools.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"In what other industry would you find thousands of individual stakeholders—students, parents, teachers, alumni and more—all with do-or-die expectations?\\n\\nOr an environment that can, quite honestly, change the trajectory of children’s lives?\\n\\nThen you have the two very distinct markets—internal and external—often with very different needs that need to be met with minimal budgets.\\n\\nThe experience of school changed little for nearly a century but, in the past 20 years, it has evolved in such leaps and bounds that today’s parents struggle to recognise it.\\n\\nPhilosophically, there are few industries I can think of that have such a strong evidence base to guide practice—here I’m thinking of teaching and learning—yet the required outcome is often diametrically opposed to it. \\n\\nIt’s little wonder that I find the business of marketing schools endlessly fascinating.\\n\\nOnly this morning I was in another principal’s office, talking through these very complexities. In our conversation, we touched on what I’ve discovered over the years are three bedrock principles every school needs as their marketing foundation. They’re my way of transforming a little of the complex into the simple.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Esbo1iQq5g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. Work out what makes you unique\",\"plainText\":\"Marketing and enrolments teams live and die by their numbers. \\n\\nIt is endlessly tempting, then, to try to go wide in your appeal so that you create the biggest possible net. \\n\\nIn practice, though, it means no-one knows what you stand for. \\n\\nThe better alternative is to embrace what makes you unique and then market that hard. You’ll end up attracting families that are the right fit for you and work hard as your ambassadors. \\n\\nInternally, there’ll be great cohesion, too, because you’ll attract and retain great educators who get what you’re about and support it in their words and actions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v1FFRTuEFs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"2. Don’t be afraid to look like you’re unique\",\"plainText\":\"If you’re bored one day in your office, try this game. \\n\\nGet ads from three schools, and then block out their hats and uniforms. Can you still tell them apart? \\n\\nIt astounds me that we continue to use sterile, look-alike images—hey, here’s a girl in a lab coat with a test tube as proof that we promote girls in STEM!—that don’t reflect the day-to-day experience of what it is to learn at your school. \\n\\nCelebrate your uniqueness—and set yourself apart from your competitors—by choosing unique visual styles and photography.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cMg5IvARdG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"3. Now stay unique\",\"plainText\":\"Over time, teachers and leaders of schools get to know each other pretty well. \\n\\nPrincipals, in particular, know other schools like bookies know racehorses. The net result in marketing is that your great idea quickly becomes next year’s norm… and after a few years, what was edgy is simply outdated. \\n\\nWise schools invest in a middle ground here. \\n\\nThey start off strong and then review and refresh their brand every year or two. \\n\\nThat way, subtle tweaks don’t destabilise your internal audience but you stay fresh and relevant externally.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3XrIiJiL9w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Want to know more?\",\"plainText\":\"Suzanne advises schools on sustainable marketing strategy that helps them get the most from their internal resources. To chat, phone 07 3334 8340 or email suzanne@newwordorder.com.au.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44840,48380,1,'Simplifying the complex: Fifteen years of marketing schools','2021-09-27 22:54:36','2021-09-27 22:54:36','4f12b53d-b605-46b2-a2ca-89d9b2f6a62a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WAYo0QEnCs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"After 20 years of marketing—including 15 years working with schools across Queensland and New South Wales—I am steadfast in my belief that there is no marketing challenge as complex as that faced by schools.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"In what other industry would you find thousands of individual stakeholders—students, parents, teachers, alumni and more—all with do-or-die expectations?\\n\\nOr an environment that can, quite honestly, change the trajectory of children’s lives?\\n\\nThen you have the two very distinct markets—internal and external—often with very different needs that need to be met with minimal budgets.\\n\\nThe experience of school changed little for nearly a century but, in the past 20 years, it has evolved in such leaps and bounds that today’s parents struggle to recognise it.\\n\\nPhilosophically, there are few industries I can think of that have such a strong evidence base to guide practice—here I’m thinking of teaching and learning—yet the required outcome is often diametrically opposed to it. \\n\\nIt’s little wonder that I find the business of marketing schools endlessly fascinating.\\n\\nOnly this morning I was in another principal’s office, talking through these very complexities. In our conversation, we touched on what I’ve discovered over the years are three bedrock principles every school needs as their marketing foundation. They’re my way of transforming a little of the complex into the simple.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Esbo1iQq5g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. Work out what makes you unique\",\"plainText\":\"Marketing and enrolments teams live and die by their numbers. \\n\\nIt is endlessly tempting, then, to try to go wide in your appeal so that you create the biggest possible net. \\n\\nIn practice, though, it means no-one knows what you stand for. \\n\\nThe better alternative is to embrace what makes you unique and then market that hard. You’ll end up attracting families that are the right fit for you and work hard as your ambassadors. \\n\\nInternally, there’ll be great cohesion, too, because you’ll attract and retain great educators who get what you’re about and support it in their words and actions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v1FFRTuEFs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"2. Don’t be afraid to look like you’re unique\",\"plainText\":\"If you’re bored one day in your office, try this game. \\n\\nGet ads from three schools, and then block out their hats and uniforms. Can you still tell them apart? \\n\\nIt astounds me that we continue to use sterile, look-alike images—hey, here’s a girl in a lab coat with a test tube as proof that we promote girls in STEM!—that don’t reflect the day-to-day experience of what it is to learn at your school. \\n\\nCelebrate your uniqueness—and set yourself apart from your competitors—by choosing unique visual styles and photography.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cMg5IvARdG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"3. Now stay unique\",\"plainText\":\"Over time, teachers and leaders of schools get to know each other pretty well. \\n\\nPrincipals, in particular, know other schools like bookies know racehorses. The net result in marketing is that your great idea quickly becomes next year’s norm… and after a few years, what was edgy is simply outdated. \\n\\nWise schools invest in a middle ground here. \\n\\nThey start off strong and then review and refresh their brand every year or two. \\n\\nThat way, subtle tweaks don’t destabilise your internal audience but you stay fresh and relevant externally.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3XrIiJiL9w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Want to know more?\",\"plainText\":\"Suzanne advises schools on sustainable marketing strategy that helps them get the most from their internal resources. To chat, phone 07 3334 8340 or email suzanne@newwordorder.com.au.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44842,48382,1,'B2B is dead','2021-09-27 22:55:06','2021-09-27 22:55:06','55b04ae0-a080-47ef-a073-253bef81e143',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-luIsqIjBj1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"As deaths go, it was a quiet one. Few people knew of its demise.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But there it lay still: the artificial divide between B2B and B2C marketing, gone forever.\\n\\nWhy bother lamenting the dead? Dare I say, it’s good riddance to a dodgy invention.\\n\\nThe idea that marketing business-to-business took entirely different skills and strategies to talking to consumers has its roots back in the early Noughties. The notion, which most marketers sadly still hold, was that because the volume of B2B transactions is so much higher than B2C—if you count every transaction required along a manufacturing supply chain, for example—then B2B branding requirements were stronger, too.\\n\\nConversely, the B2C belief held that the consumers of the world needed entirely different marketing strategies to convince them to open their wallets.\\n\\nTrue, where they differ most is in the justification of purchases. In B2C land, I need to convince myself why I should buy yet another pair of red shoes. (It’s a short discussion.) In B2B, I might be lobbying the board to invest in an expensive new CRM system.\\n\\nBut the truth is both groups share more similarities than differences.\\n\\nYour customers—be they businesses, consumers or both—have similar emotional and logical requirements that must be met. The relationship lifecycle between a purchaser and a brand exists with businesses and consumers alike. Both groups also frequent the same social media spheres, are Google-happy and web-savvy, and require strong brand confidence in order to purchase.\\n\\nThe illusion that you’re selling to a company in B2B should be seen for what it is. In retail or in business marketing, you’re selling to individuals. And each wants to feel that you get them.\\n\\n##### **Long live H2H.**\\n\\nWhich is where yet another acronym is starting to make a play: H2H, or human-to-human marketing.\\n\\nIt espouses the belief that we all, business and retail customers alike, are looking for connection, inclusion and to be understood. If you take that as your starting point—and not your burning need to produce another brochure—then the marketing toolbox available to your business automatically grows.\\n\\nIt means the vast strategies already out there, like relationship marketing and continuous touchpoints, become as relevant to a retail customer as to the business that buys your widgets. And the traditional B2C tools like social media become far more relevant B2B because they help build connections better than a sterile product flyer.\\n\\n##### **Let’s make H2H practical.**\\n\\n**1. Open your horizons**\\n\\nSwitching your mindset to focusing on the individual, human needs of your market means you can open your marketing to all sorts of potential tools. Just because you run a hair salon doesn’t mean you can’t start sending out a monthly email newsletter—if your customers are the kind of people that like to know more about you. And just because you’re an accountant doesn’t mean you can’t lead an industry group on LinkedIn or advertise on Facebook—if that’s where you’ll find the types of sales you want. Think about your customers, and let their needs lead you.\\n\\n**2. Make your customers feel**\\n\\nSales overwhelmingly come from relationships in my business, so meeting my clients’ emotional needs is a no-brainer. If my clients are happy, they’ll stay.\\n\\nBut even if your sales rely heavily on good old-fashioned foot traffic, it’s relationships that will lure them and keep them. So, in every tool you use to get to market, make sure you get the emotional kicker in. Empathise and prove you understand their needs.\\n\\n**3. Ask your employees what they think**\\n\\nIt’s one thing to make marketing decisions from an ivory tower. Chances are it’s your staff who really know how your clients think, or how your customers behave. So get their ideas and integrate it into your marketing. Let them drive your innovation.\\n\\n**4. Finally, listen to your customers**\\n\\nThere is marketing gold in every intentional conversation you have with a customer. Ask the ‘why’ that follows the tough questions: Do you feel safe with my business? Do you like dealing with us? Would you refer us to your friends? The answers will revolutionise how you think about marketing to your customers.\\n\\n---\\n\\n*Written for the February 2014 issue of Inform, the monthly magazine of the Chamber of Commerce and Industry in Queensland.*\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44844,48384,1,'8 important marketing questions for every business','2021-09-27 22:55:36','2021-09-27 22:55:36','93d61711-204a-4fa8-b62e-e22305b544bc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VzKHBkk2Ca\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Marketing communications in business is all about attracting and retaining customers. We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications—because they know customers are fickle, and competitors are waiting to pounce on any weakness.\\n\\nThe same philosophy of tight strategy and execution should drive your business. Effective marketing communications must be an essential part of your core business strategy to ensure you’re pushing the same, consistent message through every aspect of your organisation.\\n\\nBut it’s not always so easy to go it alone. If you’re in a small business and know you need to step up, here’s a handy checklist of the marketing questions you need to answer to keep your customers in tune with you—and your competitors at bay.\\n\\n##### **Who are my existing customers?**\\n\\nThe best way to sell to your customers is to first understand who they are, why they buy from you, and what value they expect from you. And the best way to learn this? Listen to them. Marketing communication begins with good customer relationships, which are almost like your own form of market research.\\n\\nWhen you talk to your customers, you’ll learn things like your customers’ age, income, education, how often they buy from you, what their buying triggers are and how they’re influenced. This is a valuable step in honing your marketing message, so don’t be tempted to think you already know the information if you’ve been in business for a while. Every customer conversation will add another layer to your understanding.\\n\\n##### **Who are my potential customers?**\\n\\nIt’s just as critical to have a very clear understanding of your desired target market and new customers. Get as detailed as you possibly can. The more specific you are, the better you can develop messages for them.\\n\\n##### **Who are my competitors?**\\n\\nUnderstanding who competes for your customers—and what they’re offering—is vital. Get very familiar with every aspect of your competitors’ businesses—including their reputation, prices and marketing material. This knowledge will help you position your marketing communication relative to how your customers are already being targeted and differentiate yourself in the market.\\n\\n##### **What am I trying to achieve?**\\n\\nUnderstanding why you’re communicating with your customers is essential. Are you purely after quick wins? Or preparing the ground for a new product or stronger relationships? The rationale and potential value for any marketing effort should determine how much money you need to spend, and where it’s best spent.\\n\\n##### **What am I trying to say?**\\n\\nThis is where everything comes together. You must now develop clear, key messages that talk up your product or service, meet the expectations and needs of your new and existing customers, and differentiate yourself from your competition.\\n\\nMake sure you have no more than five key messages—in fact, the fewer the better—and make them specific and meaningful. That’s how you stand out in the crowded market. Ensure your customers are aware of your business and its products or services, and why they should care (e.g. What’s in it for them? And what are the true benefits?). These benefits should be factual and real. It’s important not to overload customers with information, but rather to be clear and articulate.\\n\\nAll of your marketing communications should include a strong call to action: What is it that you want customers to do once they’ve interacted with you? Leave them in no doubt and make it easy for them.\\n\\n##### **What’s the right channel?**\\n\\nThere’s no doubt that it’s a busy marketplace when it comes to finding the perfect place to share your marketing messages. The challenge here is in focusing and narrowing your communication—and finding the right time and place to connect with your customers.\\n\\nMany marketers are now jumping on social media networks, but that might not be where your customers can be found. It’s important that you understand how and when they want to hear from you, and use that information to foster a true customer relationship.\\n\\n##### **Is my strategy integrated?**\\n\\nCommunicating in an integrated way across all channels (such as website, emails and brochures) means your brand will become better known and understood. Integration means that every time your customers hear from you, they get the same feel for who you are. By creating consistent, strong marketing communications, your customers will identify and remember you into the future.\\n\\n##### **Finally: Am I communicating with genuine creativity?**\\n\\nCreativity isn’t about paying your local print shop to pull together a flyer with your logo on it, or using a WordPress template to build your long-overdue website. They might be tactics that you use, but they’re not what creativity is really about.\\n\\nTrue creative thinking pulls together everything you know about your business, your goals and your customers into a single, cohesive package that cuts through, connects and resonates. Creativity distills everything down to the right words, images and design so that your marketing collateral has the right impact. No business can afford to skimp on this stage because getting creativity right means you’ll get the results you’re really after: maximum return on your marketing investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44846,48386,1,'What the artist breaks','2021-09-27 22:57:34','2021-09-27 22:57:34','b06ab79b-d166-44fa-9a88-32fda34110d2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QjbPRQcxAH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Bill Bernbach was the founding creative director of legendary Manhattan ad agency Doyle Dane Bernbach (DDB). He came out with quotes like:\\n\\n“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art”, and\\n\\n“Word of mouth is the best medium of all”, and\\n\\n“Rules are what the artist breaks; the memorable never emerged from a formula.”\\n\\nThat’s really provocative stuff that makes you nod your head at the truth and simple power of his thinking—and imagine how inspiring but uncompromising a boss he would have been. What an exhilarating time to be writing.\\n\\nBernbach not only had a way with a turn of phrase, but he also really set up the structure of creative teams for marketing and advertising, and was, of course, part of the inspiration for Mad Men. But mostly, he was a writer. And what a writer he was. His firm revolutionised advertising copy and laid out the early foundations for brand storytelling through engaging narrative and brand persona development. We can, and have, all learned from these guys.\\n\\nIn the 1960s, DDB took on Volkswagen as a client and began creating a series of print ads that referred to the VW as a “lemon” and encouraged consumers to “think small”. The copy, by the incomparable Julian Koenig, starts out saying “This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished, and must be replaced.” Not exactly sales speak.\\n\\n##### **It was funny. It was clever. And it was ground-breaking.**\\n\\nFor the rest of the decade, VW kept their unconventional campaign rolling. DDB’s strategy of turning seeming faults into benefits was a huge hit. One ad didn\'t even include a picture of the little lemon: “No point in showing you the 1962 Volkswagen. It still looks the same.”\\n\\nMuch has been written about the ads, and you can take a look at a bunch of them here if you like. It was ranked the best advertising campaign of the twentieth century by Ad Age, and it deserves the title. This sort of brand bravery is rare and may be a little of its time, too. The truth is that the power is all right there, in the copy, which exists to inspire us. Last words to Mr Bernbach himself:\\n\\nYou can say the right thing about a product and nobody will listen. You\'ve got to say it in such a way that people will feel it in their gut. Because if they don\'t feel it, nothing will happen.\\n\\nWhat is your brand really saying?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44848,48388,1,'These are a few of our favourite brands','2021-09-27 22:57:51','2021-09-27 22:57:51','fd3156af-f687-495a-87ab-1f76cabe2ff6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4Kng0ZJkmt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Here\'s what they said.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fCc8knIn7z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Andrew\",\"plainText\":\"[**ASICS**](https://www.asics.com/au/en-au/). Since Mum and Dad spoiled me when I was 12, these are the only sports shoes I buy. They last forever and are Australian. Luckily they make specialised hockey shoes as well!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BP6fkJyA6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kimi\",\"plainText\":\"[**Jatz**](https://www.arnotts.com/products/crackers)! The most versatile cracker that suits all and any occasion! You got a dip? Jatz. A soup? Dip a Jatz in. A fancy, artisanal soft cheese? Crack the Jatz out. A simple cheddar cheese? Jatz it. Feeling really hungover and can\'t keep anything down but need to eat something so you can muster the strength to order a burrito on Uber Eats? Jatz it, baby.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Yr3xX8UNUq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Tim\",\"plainText\":\"Super obvious one but [**Apple**](https://www.apple.com/au/). Everything from their product design and UI right through to their bricks and mortar storefront is meant to make you ‘think differently’ as per their brand promise, but at the same time give you a sense of familiarity. I’ve dabbled with more phones and laptops than I care to mention but will always come back to Apple. That said, iTunes sucks!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WePs4cQeU3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Lynn\",\"plainText\":\"I can be impulsive by nature but the one thing I am never impulsive about is my [**Impulse**](https://www.unilever.com.au/brands/beauty-personal-care/impulse/) Merely Musk deodorant. I have used this deodorant since I can remember because it smells good and stops me smelling bad! I never worry about BO when I have my Impulse on!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kFDk9QaMtq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Jo\",\"plainText\":\"[**RM Williams**](https://www.rmwilliams.com.au/). I got my first pair of boots on arrival to \'Straya as I’d heard great things and love a good Chelsea boot. After 17 years, I am only on my third pair, which shows you the quality and craftsmanship that goes into the RM brand.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qjkDIEMMe3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kat\",\"plainText\":\"[**The Iconic**](https://www.theiconic.com.au/). Their customer service/shipping options/returns policy is so user friendly and far outshines any competitors. They make the process of purchasing and returning so easy that I’m happy to throw my money at them. I’m sure they would lose money on the shipping/returns too, but make it back with the volume of sales from happy customers like myself.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nXicTrGS5B\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bruce\",\"plainText\":\"[**The Dirt Company**](https://thedirtcompany.com.au/)\'s laundry detergent. I like the idea that not everything we buy has to \'cost the earth\' and Dirt have not only made a more eco-friendly washing detergent, but you can send their packaging back to them and they will reuse it. Their highly concentrated detergent won\'t harm the environment and the reusable packaging means a whole lot of plastic is not going into landfill or waterways. Another company that shows you can have a successful business while still protecting the planet.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ieCD98S7up\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bec\",\"plainText\":\"I found this tricky as I am a bit of a brand tart, and I have been disappointed by a few brands in the past who have not lived up to my expectation (“Nooo we vehemently don’t and will never test on animals…but we will sell out to the big company who does”) BUT a brand I have stayed loyal to is [**Vegemite**](https://vegemite.com.au/).\\n\\n– I loved it as a kid—I suspect the 50s jingle had more to do with that than the taste. Mum and dad regretted introducing us to that song with our robust young lungs joyfully belting it out over and over again on long car trips.\\n– I loved it as a young adult—that black tar smeared on toast. It was post-party comfort food and it was a cheap meal (with Vitamin B!). It made you feel better, like you could go on.\\n– I loved it as a slightly older adult when living abroad—Vegemite toast was like a hug from home. How happy was I when I realised you could get it everywhere and it still tasted the same, unlike Cadbury chocolate. There\'s that brand disappointment!\\n\\nI don’t know that Vegemite is the healthiest food group or even a brand with the most integrity, but I have an emotional connection to that bold brand of yellow, red and white with its tarry contents. It tastes so good on toast and even gives a stir fry an interesting edge. It’s stayed pretty consistent in a world that has changed so much, and as an Australian living abroad it’s part of your heritage and your identity. What’s even better, the brand has come back home to Australia.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dSCs5J35lI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kerry\",\"plainText\":\"I\'m loyal to the US hair care brand [**DevaCurl**](https://www.devacurl.com/us). It has been the only brand to date that has been able to calm my crazy hair and embrace my God-given curls. Of recent times, DevaCurl have been dragged through the courts as many people have claimed it makes their hair fall out. But I have kept on buying it from the US after 5 years of use and I still have enough hair to go around, so somehow I don\'t think it is a problem for me.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aPLfD479sh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Liam\",\"plainText\":\"I tend to enjoy a little cheating on my normal choices. But one brand I’ve stuck with since my teens is [**Ray-Ban**](https://www.ray-ban.com/australia) sunglasses. I like that their styles never stray too much from the original designs and they don’t follow trends. I’ve been gifted \'luxury fashion\' brand sunglasses before and they are more about getting their fancy name or logo on the product than anything else—the quality is dubious and the style trends come and go. Ray-Ban don’t try to be overly fashionable, they work well and look good. Proud middle-aged man moment for me was after I had bought a new pair of Ray-Bans overseas and in my first week back in Brisbane the cool hipster barista at the coffee shop said to me “Love your sunnies… they’re on point”.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qhin1NvFDx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Ryan\",\"plainText\":\"[**Patagonia**](https://www.patagonia.com.au/). It lasts for ages and they actually fix stuff. I had a pair of hiking pants that got hammered in Nepal and they fixed them for me. They also give 1% of sales back to conservation efforts. Their stuff also just seems to fit me really well.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UgAjx4JylF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Suzanne\",\"plainText\":\"[**Kawai**](https://kawai.com.au/) pianos is mine. I’ve played for 45 years and, no matter where I find a Kawai, the touch and the sound is consistent. The Kawai is smooth and sonorous. Love that it’s been so consistent for so long.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8UXqqjffzF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Scott\",\"plainText\":\"Tim took mine—Apple has been the most consistent brand in my life since we started NWO (and before, too) and crossed over seamlessly into my personal life as well. Their stuff works, lasts, is simple to use and is beautiful to look at, use and hold. But if I have to pick a different one I’d pick [**Nudie Jeans**](https://www.nudiejeans.com/). Like Patagonia they repair for free, they give you money for your old pair and resell it to save waste. And, their jeans just always fit me in a way no other ones ever have.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v0xY9fvU6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kate\",\"plainText\":\"[**IKEA**](https://www.ikea.com/au/en/) is a Swedish wonderland. For me there’s nothing better than a free Saturday afternoon, barrelling down the M1 towards the glorious blue and yellow castle. From beginning to end the experience is flawlessly designed—from the carpark, to the food, to the warehouse, to the satisfaction of sitting on the couch you spent the past hour bolting together. Every aspect of the IKEA brand is designed to hug your mind, body and soul. No brand can wrap you in a cozy $5 throw like IKEA can.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uRfO2vtwj8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Margaret\",\"plainText\":\"[**Haagen Dazs**](https://www.haagen-dazs.com.au/) ice cream. No flavour ever disappoints and that cream base… I had my first HD on Singapore Airlines when I was 17 and I ate four in row. (Tip: ask four different air hostesses.)\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kesJqAugGq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bree\",\"plainText\":\"I regularly drive out of my way to stop at [**7-Eleven**](https://www.7eleven.com.au/) for fuel. I wouldn\'t even consider going anywhere else, and the reason why is so simple: the My 7-Eleven app. The lock-in price feature is a game changer and I get a thrill every time I see the price on the EFTPOS machine and how much lower it is than the price on the pump outside. It almost makes me enjoy buying fuel.\\n\\nThe Krispy Kremes don\'t hurt either.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-K1FhEue9Fp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"As you can tell from the kinds of brands they chose, your brand doesn\'t have to be flashy or sexy. It just has to be true to itself and deliver on its promises, consistently and with a bit of personality.\\n\\n\\n*Disclaimer: New Word Order is not sponsored by or partnered with any of the mentioned brands.*\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44853,48393,1,'Hear the equality stories from NWO women','2021-09-27 22:58:28','2021-09-27 22:58:28','94773f72-3f57-4619-9655-8e3a5141f117',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Wernf3qqvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"International Women\'s Day 2021\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We can all choose to challenge and call out inequality. We can all choose to seek out and celebrate women\'s achievements. Collectively, we can all help create an inclusive world. \\n\\nFrom challenge comes change, so let\'s all choose to challenge.\\n\\nThe 2021 theme for International Women\'s Day is #choosetochallenge. We asked the women of NWO what this means for them.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dQqtfQZh3I\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17131\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZSm70uSTq5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Jo Penney: We don\'t need titles\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"As a female with short hair, I am often referred to as ‘sir’.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"This occurs mostly by flight attendants who take a quick glance and assume, rather than just offering a friendly ‘good morning’ or ‘good evening’ and avoiding their own embarrassment when they realise their mistake.\\n\\nOnce, the same flight attendant who greeted me to the plane was so embarrassed she could barely offer me tea or coffee later in the flight.\\n\\nIt’s silly and avoidable, and I find it quite funny and entertaining to see which way it will go.\\n\\nFor others, though, it can be an awful embarrassment that can easily be avoided by removing titles.\\n\\nSo, this International Women’s Day, I’m choosing to challenge all of us to end their use.\\n\\nI’m a proud female but I don’t feel the need to be referred to as madame, ma’am, mademoiselle, etc. It’s old-fashioned and classist.\\n\\nAnd as a proud LGBTI woman, I am extra aware that titles can isolate and sideline—not encourage and respect—people for whom gender and identity has been hard-won.\\n\\nLet’s talk our walk. Let’s end titles for good.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oVs7jOKhCm\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17127\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-823iS7DNes\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Kat Scott: The courage to listen\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I’ve always thought the conversation around challenges women face was about finding your voice and speaking up; that strong, independent women needed to find the confidence to make their voices heard.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The older I get and the more the modern world allows us to see through the structures of society, economics and politics, I realise the conversation is really about finding the confidence to listen to those voices.\\n\\nYou see it every day in business, TV, music, media and social situations that when there is a woman who stands up and says how she feels, she is perceived as “too much”.\\n\\nI am guilty at times of not hearing other female voices and, worse than anything, sometimes of not even hearing my own voice.\\n\\nDespite thinking of myself as a very headstrong, intelligent and confident person, I tell myself to “tone it down” because I’m being “too much”.\\n\\nI want to see people rising to the challenge of actively listening to those female voices and perspectives, not because they are female but because they are equal.\\n\\nEvery person should be offered the same platform, the same ears and the same opportunities—if we choose to take them.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YdYo9ey7f6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17124\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jXUudS4IzN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Rebecca Holman: Let\'s keep choosing to challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Here’s to the great women who kicked it all off.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"They challenged previously held societal norms, at great personal and physical cost, to give us the right to vote, the right to marry who we like, the right to choose our own careers, to be independent and to move closer to gender equality.\\n\\nThe spirit of these pioneers lives on, and the hard and uncomfortable work continues in many forms with each of us.\\n\\nAll of us can keep choosing to challenge each other—woman to man, woman to woman, man to man—in our everyday lives.\\n\\nHere’s to the mums, dads and those very special teachers who nurture our kids, lead by example and challenge the next generation to grow into people who treat each other with respect, patience and compassion.\\n\\nLet’s keep championing and supporting each other to achieve true gender equality.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RUzEpjpFMZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17119\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7wTrhTk0Ps\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Kimi Schieren: Deeper than the dollar amount\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Revealing you have a side hustle always brings up questions about success.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"“What kind of a profit are you making?”\\n\\n“Is it worth it?”\\n\\nEspecially if you, like myself, also work a full-time job and the side hustle itself is almost equally as full-time—the questions surrounding the value of your extracurricular will frequently plague you.\\n\\nHolding the worth of something solely on whether or not it’s profitable can be a slippery slope of creating unattainable goals and unrealistic expectations on yourself and your business.\\n\\nWhat I get out of my side hustle both professionally and personally far surpasses any financial goals.\\n\\nIt’s an outlet for my creativity and a way to express myself. Plus, it helps me to be more creative in my day job.\\n\\nThe two jobs feed into each other and without either or both I would struggle to feel like myself.\\n\\nSuccess from my side hustle is measured in the praise of happy customers, the smiles and comments I get from people who pass my stuff in the streets, and the self-satisfaction I get from creating something from an idea in my head to something you can physically wear or hold.\\n\\nSure, getting paid is also great and I dream of the day when it can become my full-time job. But, for now, my success is much deeper than a dollar amount.\\n\\nThis International Women’s Day, I’m choosing to challenge the notion that wealth equals success.\\n\\nLet’s choose to open our mind to what success looks like and celebrate the amazing things we’re doing.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TAZHDkM6ny\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17115\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EVYfpAlzzL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Kate Wood: Because they challenged, I get to choose\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I’m in the grey area between Gen Y and Z, so I’m a product of the many Gen X women who raised me, inspired me and challenged me.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Gen X women were born in the 70s and 80s when the ideals of having it all—stable marriage, perfect family, lucrative work—came disguised as female empowerment. What crippling expectations.\\n\\nThese women defied mathematics. There are only 24 hours in a day and having it all takes at least 36.\\n\\nThey challenged the gender norms of the time and proved that, in fact, you can have it all.\\n\\nBecause of that, I don’t have to be the perfect mum with the perfect kids. I don’t have to be married to the dreamiest spouse. I don’t have to cook like Nigella or clean like Marie Kondo. I don’t have to climb the corporate ladder and smash through glass ceilings.\\n\\nI certainly don’t need to do all of that at the same time.\\n\\nAnd because I’m lucky enough to work for an incredible Gen X woman, I don’t have to work twice as hard to earn the same as my male colleague.\\n\\nInstead, I get to choose my values and the kind of woman I want to be.\\n\\nTo all you Gen X women who bravely went before: thank you. Because you worked so hard to challenge, I get to choose.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PCfYuBrUwo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17114\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aX0BZHIT5e\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Suzanne Oxford: Let\'s not mistake peace-keeping for peace-making\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"As a person of faith, I’ve always been challenged by a verse that says, “as far as it depends on you, live at peace”. I consider this my mandate.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But don’t mistake peace-keeping for peace-making.\\n\\nPeace-keeping keeps factions apart with no expectation of resolution. It’s maximum effort expended in a passive, zero sum game. It reinforces apathy, privilege and anger.\\n\\nMe? I’m a peace-maker. The very act of making peace—and making peace, and making peace—is dynamic and potent, shining a light where inequality and injustice rob people of true peace.\\n\\nPeace-making drives me to lean in and bear witness to people’s stories with compassion and empathy.\\n\\nIt compels me to respond with strategies and actions that can create lasting change.\\n\\nIt urges me to have uncomfortable conversations to elicit greater understanding.\\n\\nIt impels me own my blind spots so I can grow in gentleness—and, in turn, create even greater peace.\\n\\nThere’s nothing passive about being a peace-maker, and peace-making never ends.\\n\\nIn fact, as I consider the broken world my children are now entering as young adults, my peace-making is only increasing in volume—as is my understanding that peace is a human right and that, as far as it depends on me, I must give it voice and life.\\n\\nAnd so I do.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OM2HjsMtPT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17108\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Knak12weJl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Bree Leitch: Our voice carries weight, even when it wavers\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I grew up posting everything on social media, compiling a collage of my perfect life.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Every photo is meticulously chosen out of hundreds taken, every smile critiqued, and every caption drafted and redrafted. Anything less than perfection simply won’t do—I have an audience to please, you see.\\n\\nWomen have fought since the beginning of time to have our voices heard and taken seriously. And now we have an audience, they’re out for blood. It’s the little things—misusing terminology, Facetune gone wrong, dating too many people or not enough—the list goes on. Our audience will fault us for anything in order to discredit us.\\n\\nThe worst part? Often, that audience is me. Sometimes it’s you. It’s all of us women at one point or another, not because we mean to, but because we are trained to. We are taught we must tear other women down in order to lift ourselves up.\\n\\nWhen we let ourselves believe that our own success—or self-security, or popularity, or whatever validation we seek—is dependent on the destruction of other women, we all suffer.\\n\\nWe don’t have to be perfect to be valid. Our voice carries weight, even when it wavers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44855,48395,1,'These are a few of our favourite brands','2021-09-27 22:58:42','2021-09-27 22:58:42','bf4ba889-6c35-4c2a-a936-de3e9fa7488d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4Kng0ZJkmt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Here\'s what they said.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fCc8knIn7z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Andrew\",\"plainText\":\"[**ASICS**](https://www.asics.com/au/en-au/). Since Mum and Dad spoiled me when I was 12, these are the only sports shoes I buy. They last forever and are Australian. Luckily they make specialised hockey shoes as well!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BP6fkJyA6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kimi\",\"plainText\":\"[**Jatz**](https://www.arnotts.com/products/crackers)! The most versatile cracker that suits all and any occasion! You got a dip? Jatz. A soup? Dip a Jatz in. A fancy, artisanal soft cheese? Crack the Jatz out. A simple cheddar cheese? Jatz it. Feeling really hungover and can\'t keep anything down but need to eat something so you can muster the strength to order a burrito on Uber Eats? Jatz it, baby.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Yr3xX8UNUq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Tim\",\"plainText\":\"Super obvious one but [**Apple**](https://www.apple.com/au/). Everything from their product design and UI right through to their bricks and mortar storefront is meant to make you ‘think differently’ as per their brand promise, but at the same time give you a sense of familiarity. I’ve dabbled with more phones and laptops than I care to mention but will always come back to Apple. That said, iTunes sucks!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WePs4cQeU3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Lynn\",\"plainText\":\"I can be impulsive by nature but the one thing I am never impulsive about is my [**Impulse**](https://www.unilever.com.au/brands/beauty-personal-care/impulse/) Merely Musk deodorant. I have used this deodorant since I can remember because it smells good and stops me smelling bad! I never worry about BO when I have my Impulse on!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kFDk9QaMtq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Jo\",\"plainText\":\"[**RM Williams**](https://www.rmwilliams.com.au/). I got my first pair of boots on arrival to \'Straya as I’d heard great things and love a good Chelsea boot. After 17 years, I am only on my third pair, which shows you the quality and craftsmanship that goes into the RM brand.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qjkDIEMMe3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kat\",\"plainText\":\"[**The Iconic**](https://www.theiconic.com.au/). Their customer service/shipping options/returns policy is so user friendly and far outshines any competitors. They make the process of purchasing and returning so easy that I’m happy to throw my money at them. I’m sure they would lose money on the shipping/returns too, but make it back with the volume of sales from happy customers like myself.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nXicTrGS5B\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bruce\",\"plainText\":\"[**The Dirt Company**](https://thedirtcompany.com.au/)\'s laundry detergent. I like the idea that not everything we buy has to \'cost the earth\' and Dirt have not only made a more eco-friendly washing detergent, but you can send their packaging back to them and they will reuse it. Their highly concentrated detergent won\'t harm the environment and the reusable packaging means a whole lot of plastic is not going into landfill or waterways. Another company that shows you can have a successful business while still protecting the planet.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ieCD98S7up\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bec\",\"plainText\":\"I found this tricky as I am a bit of a brand tart, and I have been disappointed by a few brands in the past who have not lived up to my expectation (“Nooo we vehemently don’t and will never test on animals…but we will sell out to the big company who does”) BUT a brand I have stayed loyal to is [**Vegemite**](https://vegemite.com.au/).\\n\\n– I loved it as a kid—I suspect the 50s jingle had more to do with that than the taste. Mum and dad regretted introducing us to that song with our robust young lungs joyfully belting it out over and over again on long car trips.\\n– I loved it as a young adult—that black tar smeared on toast. It was post-party comfort food and it was a cheap meal (with Vitamin B!). It made you feel better, like you could go on.\\n– I loved it as a slightly older adult when living abroad—Vegemite toast was like a hug from home. How happy was I when I realised you could get it everywhere and it still tasted the same, unlike Cadbury chocolate. There\'s that brand disappointment!\\n\\nI don’t know that Vegemite is the healthiest food group or even a brand with the most integrity, but I have an emotional connection to that bold brand of yellow, red and white with its tarry contents. It tastes so good on toast and even gives a stir fry an interesting edge. It’s stayed pretty consistent in a world that has changed so much, and as an Australian living abroad it’s part of your heritage and your identity. What’s even better, the brand has come back home to Australia.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dSCs5J35lI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kerry\",\"plainText\":\"I\'m loyal to the US hair care brand [**DevaCurl**](https://www.devacurl.com/us). It has been the only brand to date that has been able to calm my crazy hair and embrace my God-given curls. Of recent times, DevaCurl have been dragged through the courts as many people have claimed it makes their hair fall out. But I have kept on buying it from the US after 5 years of use and I still have enough hair to go around, so somehow I don\'t think it is a problem for me.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aPLfD479sh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Liam\",\"plainText\":\"I tend to enjoy a little cheating on my normal choices. But one brand I’ve stuck with since my teens is [**Ray-Ban**](https://www.ray-ban.com/australia) sunglasses. I like that their styles never stray too much from the original designs and they don’t follow trends. I’ve been gifted \'luxury fashion\' brand sunglasses before and they are more about getting their fancy name or logo on the product than anything else—the quality is dubious and the style trends come and go. Ray-Ban don’t try to be overly fashionable, they work well and look good. Proud middle-aged man moment for me was after I had bought a new pair of Ray-Bans overseas and in my first week back in Brisbane the cool hipster barista at the coffee shop said to me “Love your sunnies… they’re on point”.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qhin1NvFDx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Ryan\",\"plainText\":\"[**Patagonia**](https://www.patagonia.com.au/). It lasts for ages and they actually fix stuff. I had a pair of hiking pants that got hammered in Nepal and they fixed them for me. They also give 1% of sales back to conservation efforts. Their stuff also just seems to fit me really well.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UgAjx4JylF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Suzanne\",\"plainText\":\"[**Kawai**](https://kawai.com.au/) pianos is mine. I’ve played for 45 years and, no matter where I find a Kawai, the touch and the sound is consistent. The Kawai is smooth and sonorous. Love that it’s been so consistent for so long.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8UXqqjffzF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Scott\",\"plainText\":\"Tim took mine—Apple has been the most consistent brand in my life since we started NWO (and before, too) and crossed over seamlessly into my personal life as well. Their stuff works, lasts, is simple to use and is beautiful to look at, use and hold. But if I have to pick a different one I’d pick [**Nudie Jeans**](https://www.nudiejeans.com/). Like Patagonia they repair for free, they give you money for your old pair and resell it to save waste. And, their jeans just always fit me in a way no other ones ever have.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v0xY9fvU6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kate\",\"plainText\":\"[**IKEA**](https://www.ikea.com/au/en/) is a Swedish wonderland. For me there’s nothing better than a free Saturday afternoon, barrelling down the M1 towards the glorious blue and yellow castle. From beginning to end the experience is flawlessly designed—from the carpark, to the food, to the warehouse, to the satisfaction of sitting on the couch you spent the past hour bolting together. Every aspect of the IKEA brand is designed to hug your mind, body and soul. No brand can wrap you in a cozy $5 throw like IKEA can.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uRfO2vtwj8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Margaret\",\"plainText\":\"[**Haagen Dazs**](https://www.haagen-dazs.com.au/) ice cream. No flavour ever disappoints and that cream base… I had my first HD on Singapore Airlines when I was 17 and I ate four in row. (Tip: ask four different air hostesses.)\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kesJqAugGq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bree\",\"plainText\":\"I regularly drive out of my way to stop at [**7-Eleven**](https://www.7eleven.com.au/) for fuel. I wouldn\'t even consider going anywhere else, and the reason why is so simple: the My 7-Eleven app. The lock-in price feature is a game changer and I get a thrill every time I see the price on the EFTPOS machine and how much lower it is than the price on the pump outside. It almost makes me enjoy buying fuel.\\n\\nThe Krispy Kremes don\'t hurt either.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-K1FhEue9Fp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"As you can tell from the kinds of brands they chose, your brand doesn\'t have to be flashy or sexy. It just has to be true to itself and deliver on its promises, consistently and with a bit of personality.\\n\\n\\n*Disclaimer: New Word Order is not sponsored by or partnered with any of the mentioned brands.*\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44856,48396,1,'Break away from the same-same with custom illustration','2021-09-27 22:58:49','2021-09-27 22:58:49','fbd16430-a535-4ce3-ad28-ab2922072f80',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tiYExhhMPf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"There’s nothing more special than something made just for you.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"You hold it loudly and proudly for all to see—and they notice because there’s nothing else in the world quite like it. And this makes you treasure it that little bit more.\\n\\nThe dream of an illustrator is to have time, budget and ability to craft a bespoke masterpiece for every job that comes across the desk.\\n\\nThat dream doesn’t turn to reality very often. But that doesn’t mean your brand has to revert to using the same old stock illustrations everyone else uses either.\\n\\nThere are so many ways to get over those hurdles when a project doesn’t have time or budget to allow for a custom piece.\\n\\nA lot of the time, stock illustration can be tweaked to give it the edge it needs to stand out from the crowd.\\n\\nChange up the colours, mix up the style and jazz up the faces.\\n\\nSometimes stock forms the base for us to build something fresh. And other times there might already be the perfect stock illustration that tells the right story without much tweaking at all.\\n\\nWhatever the constraints—budget, time, brief—there’s always a way to break free. It just takes some thinking outside of the box.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-amC4hnZM56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"If you’re drowning in a sea of same-same, come chat to us and [we’ll get you out of there in no time](/contact).\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44857,48397,1,'Simplifying the complex: Fifteen years of marketing schools','2021-09-27 22:58:58','2021-09-27 22:58:58','93473117-620d-4fc8-b9d7-61631903181a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WAYo0QEnCs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"After 20 years of marketing—including 15 years working with schools across Queensland and New South Wales—I am steadfast in my belief that there is no marketing challenge as complex as that faced by schools.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"In what other industry would you find thousands of individual stakeholders—students, parents, teachers, alumni and more—all with do-or-die expectations?\\n\\nOr an environment that can, quite honestly, change the trajectory of children’s lives?\\n\\nThen you have the two very distinct markets—internal and external—often with very different needs that need to be met with minimal budgets.\\n\\nThe experience of school changed little for nearly a century but, in the past 20 years, it has evolved in such leaps and bounds that today’s parents struggle to recognise it.\\n\\nPhilosophically, there are few industries I can think of that have such a strong evidence base to guide practice—here I’m thinking of teaching and learning—yet the required outcome is often diametrically opposed to it. \\n\\nIt’s little wonder that I find the business of marketing schools endlessly fascinating.\\n\\nOnly this morning I was in another principal’s office, talking through these very complexities. In our conversation, we touched on what I’ve discovered over the years are three bedrock principles every school needs as their marketing foundation. They’re my way of transforming a little of the complex into the simple.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Esbo1iQq5g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. Work out what makes you unique\",\"plainText\":\"Marketing and enrolments teams live and die by their numbers. \\n\\nIt is endlessly tempting, then, to try to go wide in your appeal so that you create the biggest possible net. \\n\\nIn practice, though, it means no-one knows what you stand for. \\n\\nThe better alternative is to embrace what makes you unique and then market that hard. You’ll end up attracting families that are the right fit for you and work hard as your ambassadors. \\n\\nInternally, there’ll be great cohesion, too, because you’ll attract and retain great educators who get what you’re about and support it in their words and actions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v1FFRTuEFs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"2. Don’t be afraid to look like you’re unique\",\"plainText\":\"If you’re bored one day in your office, try this game. \\n\\nGet ads from three schools, and then block out their hats and uniforms. Can you still tell them apart? \\n\\nIt astounds me that we continue to use sterile, look-alike images—hey, here’s a girl in a lab coat with a test tube as proof that we promote girls in STEM!—that don’t reflect the day-to-day experience of what it is to learn at your school. \\n\\nCelebrate your uniqueness—and set yourself apart from your competitors—by choosing unique visual styles and photography.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cMg5IvARdG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"3. Now stay unique\",\"plainText\":\"Over time, teachers and leaders of schools get to know each other pretty well. \\n\\nPrincipals, in particular, know other schools like bookies know racehorses. The net result in marketing is that your great idea quickly becomes next year’s norm… and after a few years, what was edgy is simply outdated. \\n\\nWise schools invest in a middle ground here. \\n\\nThey start off strong and then review and refresh their brand every year or two. \\n\\nThat way, subtle tweaks don’t destabilise your internal audience but you stay fresh and relevant externally.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3XrIiJiL9w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Want to know more?\",\"plainText\":\"Suzanne advises schools on sustainable marketing strategy that helps them get the most from their internal resources. To chat, phone 07 3334 8340 or email suzanne@newwordorder.com.au.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL);
INSERT INTO `content` VALUES (44858,48398,1,'The 6 steps of content creation','2021-09-27 23:00:38','2021-09-27 23:00:38','2128f7e0-ef99-4d38-8665-1fe9869fc890',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-92RCseTSp0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Now you need to add some real value.\\n\\nTime-poor organisations need their content to work across different channels online—including websites, e-newsletters, blogs and across social media. One way to add value to your existing, more sales-focused content is through content curation. Content curation means finding useful content online, curating it for your audience and re-telling it in your voice and with your advice.\\n\\n##### **Here’s how to optimise, write and curate content for your target audience.**\\n\\n###### **Defining your goals**\\n\\nEvery good plan starts with defining what it’s trying to achieve. How do you want your content to define your business? What are you offering your target market? Do you want to be a thought leader in your particular area?\\n\\nContent curation is about meeting your customers where they are and offering them something they’re not getting elsewhere. It’s about finding, gathering and sharing information of value with them; positioning your business and brand as an authority both with original content—your sales offering and business learnings—and information you’ve found and shared online. Participating in conversations that are happening about your field leads to more engagement with your target market, the ultimate goal being to give your brand a voice of value that will see your audience come back again and again for your offering.\\n\\n###### **Getting started**\\n\\nIt’s important to remember that well-executed content curation isn’t about regurgitating content that was already published. Instead, it’s your business’ personal re-telling of a story. As Susan Gunelius wrote for Forbes, the human element of content curation is what makes curated content compelling.\\n\\nTherefore, when offering your audience valuable content, remember to tell your story. What are you saying that’s different? What do you know that others might not? Involve your whole team—not just marketing and sales—and that story will evolve to give your business a truly useful and unique voice.\\n\\n###### **Finding content**\\n\\nHere’s where you get amongst it!\\n\\nWant to know where your target market is looking for information online? Go exploring! Ask them! Discover for yourself where the good stories are being shared. Find out what topics matter to your goals and audience, and go after them.\\n\\nIntegrating content curation into your broader marketing strategy is the way to go here—it legitimises the exercise and gets your team thinking about the value of your brand and how they can add to it. The best place to start is probably your social media accounts. Valuable content is being shared every day on platforms like Facebook, Twitter and LinkedIn. There are also Google alerts and news aggregate sites that can be set up with your special business needs in mind.\\n\\n###### **Be authentic to find your voice**\\n\\nThere is nothing like the instant world of social media to add value and timeliness to your content. Social media has changed the term ‘sharing’ forever, and the opportunities for your brand are endless. It’s important to add your own value to social content—as Mark Lerner says, if you just \'retweet\', or share an article without including your own voice in the post, you’ll fail to distinguish yourself from everyone else who shared that content.\\n\\nHow do you find your voice? Authentically, of course! Offer your opinion and add your advice in areas where you are confident. Try to be friendly and informative, and adopt an approachable tone. Not so confident? Ask questions! Get your community talking and they’ll come back to you.\\n\\n###### **Context and thought leadership**\\n\\nGood content curation provides your audience with context and convenience—that means filtering and explaining what you find online, and rewording it in your voice so it’s useful to them. You don’t always need to be selling, but you do always need to be mindful of your brand and of offering real value. Knowing who your market is and writing in your ‘voice’ allows you to, as J-P De Clerck says, inform, educate, entertain and engage target audiences.\\n\\n###### **Where to share**\\n\\nThere are many ways to share curated content, but the best way is in a mix of your existing ‘sales’ content. E-newletters and blogs offer an opportunity to share curated and original content, and social media is the most instant way to add your voice to a new idea, and also probably the first place your audience will find you. They’ll also find your website, so don’t forget about the curated content opportunities there. Always remember that you should be providing useful information, not just repeating content or working on the hard sell.\\n\\nContent curation is convenient, but it’s also an important opportunity to add value, develop a business voice and grow an online community. What do you think about content curation? Has it worked for you? Got any tips? Let us know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44859,48399,1,'B2B is dead','2021-09-27 23:01:03','2021-09-27 23:01:03','dfa510a9-a0f2-4718-8bb2-74e11af182c2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-luIsqIjBj1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"As deaths go, it was a quiet one. Few people knew of its demise.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But there it lay still: the artificial divide between B2B and B2C marketing, gone forever.\\n\\nWhy bother lamenting the dead? Dare I say, it’s good riddance to a dodgy invention.\\n\\nThe idea that marketing business-to-business took entirely different skills and strategies to talking to consumers has its roots back in the early Noughties. The notion, which most marketers sadly still hold, was that because the volume of B2B transactions is so much higher than B2C—if you count every transaction required along a manufacturing supply chain, for example—then B2B branding requirements were stronger, too.\\n\\nConversely, the B2C belief held that the consumers of the world needed entirely different marketing strategies to convince them to open their wallets.\\n\\nTrue, where they differ most is in the justification of purchases. In B2C land, I need to convince myself why I should buy yet another pair of red shoes. (It’s a short discussion.) In B2B, I might be lobbying the board to invest in an expensive new CRM system.\\n\\nBut the truth is both groups share more similarities than differences.\\n\\nYour customers—be they businesses, consumers or both—have similar emotional and logical requirements that must be met. The relationship lifecycle between a purchaser and a brand exists with businesses and consumers alike. Both groups also frequent the same social media spheres, are Google-happy and web-savvy, and require strong brand confidence in order to purchase.\\n\\nThe illusion that you’re selling to a company in B2B should be seen for what it is. In retail or in business marketing, you’re selling to individuals. And each wants to feel that you get them.\\n\\n##### **Long live H2H.**\\n\\nWhich is where yet another acronym is starting to make a play: H2H, or human-to-human marketing.\\n\\nIt espouses the belief that we all, business and retail customers alike, are looking for connection, inclusion and to be understood. If you take that as your starting point—and not your burning need to produce another brochure—then the marketing toolbox available to your business automatically grows.\\n\\nIt means the vast strategies already out there, like relationship marketing and continuous touchpoints, become as relevant to a retail customer as to the business that buys your widgets. And the traditional B2C tools like social media become far more relevant B2B because they help build connections better than a sterile product flyer.\\n\\n##### **Let’s make H2H practical.**\\n\\n**1. Open your horizons**\\n\\nSwitching your mindset to focusing on the individual, human needs of your market means you can open your marketing to all sorts of potential tools. Just because you run a hair salon doesn’t mean you can’t start sending out a monthly email newsletter—if your customers are the kind of people that like to know more about you. And just because you’re an accountant doesn’t mean you can’t lead an industry group on LinkedIn or advertise on Facebook—if that’s where you’ll find the types of sales you want. Think about your customers, and let their needs lead you.\\n\\n**2. Make your customers feel**\\n\\nSales overwhelmingly come from relationships in my business, so meeting my clients’ emotional needs is a no-brainer. If my clients are happy, they’ll stay.\\n\\nBut even if your sales rely heavily on good old-fashioned foot traffic, it’s relationships that will lure them and keep them. So, in every tool you use to get to market, make sure you get the emotional kicker in. Empathise and prove you understand their needs.\\n\\n**3. Ask your employees what they think**\\n\\nIt’s one thing to make marketing decisions from an ivory tower. Chances are it’s your staff who really know how your clients think, or how your customers behave. So get their ideas and integrate it into your marketing. Let them drive your innovation.\\n\\n**4. Finally, listen to your customers**\\n\\nThere is marketing gold in every intentional conversation you have with a customer. Ask the ‘why’ that follows the tough questions: Do you feel safe with my business? Do you like dealing with us? Would you refer us to your friends? The answers will revolutionise how you think about marketing to your customers.\\n\\n---\\n\\n*Written for the February 2014 issue of Inform, the monthly magazine of the Chamber of Commerce and Industry in Queensland.*\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44861,48401,1,'8 important marketing questions for every business','2021-09-27 23:01:35','2021-09-27 23:01:35','c57bc28e-d418-4dab-8807-57afe3aa7c7d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VzKHBkk2Ca\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Marketing communications in business is all about attracting and retaining customers. We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications—because they know customers are fickle, and competitors are waiting to pounce on any weakness.\\n\\nThe same philosophy of tight strategy and execution should drive your business. Effective marketing communications must be an essential part of your core business strategy to ensure you’re pushing the same, consistent message through every aspect of your organisation.\\n\\nBut it’s not always so easy to go it alone. If you’re in a small business and know you need to step up, here’s a handy checklist of the marketing questions you need to answer to keep your customers in tune with you—and your competitors at bay.\\n\\n##### **Who are my existing customers?**\\n\\nThe best way to sell to your customers is to first understand who they are, why they buy from you, and what value they expect from you. And the best way to learn this? Listen to them. Marketing communication begins with good customer relationships, which are almost like your own form of market research.\\n\\nWhen you talk to your customers, you’ll learn things like your customers’ age, income, education, how often they buy from you, what their buying triggers are and how they’re influenced. This is a valuable step in honing your marketing message, so don’t be tempted to think you already know the information if you’ve been in business for a while. Every customer conversation will add another layer to your understanding.\\n\\n##### **Who are my potential customers?**\\n\\nIt’s just as critical to have a very clear understanding of your desired target market and new customers. Get as detailed as you possibly can. The more specific you are, the better you can develop messages for them.\\n\\n##### **Who are my competitors?**\\n\\nUnderstanding who competes for your customers—and what they’re offering—is vital. Get very familiar with every aspect of your competitors’ businesses—including their reputation, prices and marketing material. This knowledge will help you position your marketing communication relative to how your customers are already being targeted and differentiate yourself in the market.\\n\\n##### **What am I trying to achieve?**\\n\\nUnderstanding why you’re communicating with your customers is essential. Are you purely after quick wins? Or preparing the ground for a new product or stronger relationships? The rationale and potential value for any marketing effort should determine how much money you need to spend, and where it’s best spent.\\n\\n##### **What am I trying to say?**\\n\\nThis is where everything comes together. You must now develop clear, key messages that talk up your product or service, meet the expectations and needs of your new and existing customers, and differentiate yourself from your competition.\\n\\nMake sure you have no more than five key messages—in fact, the fewer the better—and make them specific and meaningful. That’s how you stand out in the crowded market. Ensure your customers are aware of your business and its products or services, and why they should care (e.g. What’s in it for them? And what are the true benefits?). These benefits should be factual and real. It’s important not to overload customers with information, but rather to be clear and articulate.\\n\\nAll of your marketing communications should include a strong call to action: What is it that you want customers to do once they’ve interacted with you? Leave them in no doubt and make it easy for them.\\n\\n##### **What’s the right channel?**\\n\\nThere’s no doubt that it’s a busy marketplace when it comes to finding the perfect place to share your marketing messages. The challenge here is in focusing and narrowing your communication—and finding the right time and place to connect with your customers.\\n\\nMany marketers are now jumping on social media networks, but that might not be where your customers can be found. It’s important that you understand how and when they want to hear from you, and use that information to foster a true customer relationship.\\n\\n##### **Is my strategy integrated?**\\n\\nCommunicating in an integrated way across all channels (such as website, emails and brochures) means your brand will become better known and understood. Integration means that every time your customers hear from you, they get the same feel for who you are. By creating consistent, strong marketing communications, your customers will identify and remember you into the future.\\n\\n##### **Finally: Am I communicating with genuine creativity?**\\n\\nCreativity isn’t about paying your local print shop to pull together a flyer with your logo on it, or using a WordPress template to build your long-overdue website. They might be tactics that you use, but they’re not what creativity is really about.\\n\\nTrue creative thinking pulls together everything you know about your business, your goals and your customers into a single, cohesive package that cuts through, connects and resonates. Creativity distills everything down to the right words, images and design so that your marketing collateral has the right impact. No business can afford to skimp on this stage because getting creativity right means you’ll get the results you’re really after: maximum return on your marketing investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44863,48403,1,'The 6 steps of content creation','2021-09-27 23:02:00','2021-09-27 23:02:00','5326d8c2-9eca-4326-9a0e-8b57f16bb42d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-92RCseTSp0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Now you need to add some real value.\\n\\nTime-poor organisations need their content to work across different channels online—including websites, e-newsletters, blogs and across social media. One way to add value to your existing, more sales-focused content is through content curation. Content curation means finding useful content online, curating it for your audience and re-telling it in your voice and with your advice.\\n\\n##### **Here’s how to optimise, write and curate content for your target audience.**\\n\\n###### **Defining your goals**\\n\\nEvery good plan starts with defining what it’s trying to achieve. How do you want your content to define your business? What are you offering your target market? Do you want to be a thought leader in your particular area?\\n\\nContent curation is about meeting your customers where they are and offering them something they’re not getting elsewhere. It’s about finding, gathering and sharing information of value with them; positioning your business and brand as an authority both with original content—your sales offering and business learnings—and information you’ve found and shared online. Participating in conversations that are happening about your field leads to more engagement with your target market, the ultimate goal being to give your brand a voice of value that will see your audience come back again and again for your offering.\\n\\n###### **Getting started**\\n\\nIt’s important to remember that well-executed content curation isn’t about regurgitating content that was already published. Instead, it’s your business’ personal re-telling of a story. As Susan Gunelius wrote for Forbes, the human element of content curation is what makes curated content compelling.\\n\\nTherefore, when offering your audience valuable content, remember to tell your story. What are you saying that’s different? What do you know that others might not? Involve your whole team—not just marketing and sales—and that story will evolve to give your business a truly useful and unique voice.\\n\\n###### **Finding content**\\n\\nHere’s where you get amongst it!\\n\\nWant to know where your target market is looking for information online? Go exploring! Ask them! Discover for yourself where the good stories are being shared. Find out what topics matter to your goals and audience, and go after them.\\n\\nIntegrating content curation into your broader marketing strategy is the way to go here—it legitimises the exercise and gets your team thinking about the value of your brand and how they can add to it. The best place to start is probably your social media accounts. Valuable content is being shared every day on platforms like Facebook, Twitter and LinkedIn. There are also Google alerts and news aggregate sites that can be set up with your special business needs in mind.\\n\\n###### **Be authentic to find your voice**\\n\\nThere is nothing like the instant world of social media to add value and timeliness to your content. Social media has changed the term ‘sharing’ forever, and the opportunities for your brand are endless. It’s important to add your own value to social content—as Mark Lerner says, if you just \'retweet\', or share an article without including your own voice in the post, you’ll fail to distinguish yourself from everyone else who shared that content.\\n\\nHow do you find your voice? Authentically, of course! Offer your opinion and add your advice in areas where you are confident. Try to be friendly and informative, and adopt an approachable tone. Not so confident? Ask questions! Get your community talking and they’ll come back to you.\\n\\n###### **Context and thought leadership**\\n\\nGood content curation provides your audience with context and convenience—that means filtering and explaining what you find online, and rewording it in your voice so it’s useful to them. You don’t always need to be selling, but you do always need to be mindful of your brand and of offering real value. Knowing who your market is and writing in your ‘voice’ allows you to, as J-P De Clerck says, inform, educate, entertain and engage target audiences.\\n\\n###### **Where to share**\\n\\nThere are many ways to share curated content, but the best way is in a mix of your existing ‘sales’ content. E-newletters and blogs offer an opportunity to share curated and original content, and social media is the most instant way to add your voice to a new idea, and also probably the first place your audience will find you. They’ll also find your website, so don’t forget about the curated content opportunities there. Always remember that you should be providing useful information, not just repeating content or working on the hard sell.\\n\\nContent curation is convenient, but it’s also an important opportunity to add value, develop a business voice and grow an online community. What do you think about content curation? Has it worked for you? Got any tips? Let us know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44865,48405,1,'B2B is dead','2021-09-27 23:02:16','2021-09-27 23:02:16','2aa81daa-8a23-49aa-abc4-6977117da15e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-luIsqIjBj1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"As deaths go, it was a quiet one. Few people knew of its demise.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But there it lay still: the artificial divide between B2B and B2C marketing, gone forever.\\n\\nWhy bother lamenting the dead? Dare I say, it’s good riddance to a dodgy invention.\\n\\nThe idea that marketing business-to-business took entirely different skills and strategies to talking to consumers has its roots back in the early Noughties. The notion, which most marketers sadly still hold, was that because the volume of B2B transactions is so much higher than B2C—if you count every transaction required along a manufacturing supply chain, for example—then B2B branding requirements were stronger, too.\\n\\nConversely, the B2C belief held that the consumers of the world needed entirely different marketing strategies to convince them to open their wallets.\\n\\nTrue, where they differ most is in the justification of purchases. In B2C land, I need to convince myself why I should buy yet another pair of red shoes. (It’s a short discussion.) In B2B, I might be lobbying the board to invest in an expensive new CRM system.\\n\\nBut the truth is both groups share more similarities than differences.\\n\\nYour customers—be they businesses, consumers or both—have similar emotional and logical requirements that must be met. The relationship lifecycle between a purchaser and a brand exists with businesses and consumers alike. Both groups also frequent the same social media spheres, are Google-happy and web-savvy, and require strong brand confidence in order to purchase.\\n\\nThe illusion that you’re selling to a company in B2B should be seen for what it is. In retail or in business marketing, you’re selling to individuals. And each wants to feel that you get them.\\n\\n##### **Long live H2H.**\\n\\nWhich is where yet another acronym is starting to make a play: H2H, or human-to-human marketing.\\n\\nIt espouses the belief that we all, business and retail customers alike, are looking for connection, inclusion and to be understood. If you take that as your starting point—and not your burning need to produce another brochure—then the marketing toolbox available to your business automatically grows.\\n\\nIt means the vast strategies already out there, like relationship marketing and continuous touchpoints, become as relevant to a retail customer as to the business that buys your widgets. And the traditional B2C tools like social media become far more relevant B2B because they help build connections better than a sterile product flyer.\\n\\n##### **Let’s make H2H practical.**\\n\\n**1. Open your horizons**\\n\\nSwitching your mindset to focusing on the individual, human needs of your market means you can open your marketing to all sorts of potential tools. Just because you run a hair salon doesn’t mean you can’t start sending out a monthly email newsletter—if your customers are the kind of people that like to know more about you. And just because you’re an accountant doesn’t mean you can’t lead an industry group on LinkedIn or advertise on Facebook—if that’s where you’ll find the types of sales you want. Think about your customers, and let their needs lead you.\\n\\n**2. Make your customers feel**\\n\\nSales overwhelmingly come from relationships in my business, so meeting my clients’ emotional needs is a no-brainer. If my clients are happy, they’ll stay.\\n\\nBut even if your sales rely heavily on good old-fashioned foot traffic, it’s relationships that will lure them and keep them. So, in every tool you use to get to market, make sure you get the emotional kicker in. Empathise and prove you understand their needs.\\n\\n**3. Ask your employees what they think**\\n\\nIt’s one thing to make marketing decisions from an ivory tower. Chances are it’s your staff who really know how your clients think, or how your customers behave. So get their ideas and integrate it into your marketing. Let them drive your innovation.\\n\\n**4. Finally, listen to your customers**\\n\\nThere is marketing gold in every intentional conversation you have with a customer. Ask the ‘why’ that follows the tough questions: Do you feel safe with my business? Do you like dealing with us? Would you refer us to your friends? The answers will revolutionise how you think about marketing to your customers.\\n\\n---\\n\\n*Written for the February 2014 issue of Inform, the monthly magazine of the Chamber of Commerce and Industry in Queensland.*\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44866,48406,1,'8 important marketing questions for every business','2021-09-27 23:02:26','2021-09-27 23:02:26','e805fcde-6ce4-4afa-927e-0d3c249d4d35',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VzKHBkk2Ca\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Marketing communications in business is all about attracting and retaining customers. We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications—because they know customers are fickle, and competitors are waiting to pounce on any weakness.\\n\\nThe same philosophy of tight strategy and execution should drive your business. Effective marketing communications must be an essential part of your core business strategy to ensure you’re pushing the same, consistent message through every aspect of your organisation.\\n\\nBut it’s not always so easy to go it alone. If you’re in a small business and know you need to step up, here’s a handy checklist of the marketing questions you need to answer to keep your customers in tune with you—and your competitors at bay.\\n\\n##### **Who are my existing customers?**\\n\\nThe best way to sell to your customers is to first understand who they are, why they buy from you, and what value they expect from you. And the best way to learn this? Listen to them. Marketing communication begins with good customer relationships, which are almost like your own form of market research.\\n\\nWhen you talk to your customers, you’ll learn things like your customers’ age, income, education, how often they buy from you, what their buying triggers are and how they’re influenced. This is a valuable step in honing your marketing message, so don’t be tempted to think you already know the information if you’ve been in business for a while. Every customer conversation will add another layer to your understanding.\\n\\n##### **Who are my potential customers?**\\n\\nIt’s just as critical to have a very clear understanding of your desired target market and new customers. Get as detailed as you possibly can. The more specific you are, the better you can develop messages for them.\\n\\n##### **Who are my competitors?**\\n\\nUnderstanding who competes for your customers—and what they’re offering—is vital. Get very familiar with every aspect of your competitors’ businesses—including their reputation, prices and marketing material. This knowledge will help you position your marketing communication relative to how your customers are already being targeted and differentiate yourself in the market.\\n\\n##### **What am I trying to achieve?**\\n\\nUnderstanding why you’re communicating with your customers is essential. Are you purely after quick wins? Or preparing the ground for a new product or stronger relationships? The rationale and potential value for any marketing effort should determine how much money you need to spend, and where it’s best spent.\\n\\n##### **What am I trying to say?**\\n\\nThis is where everything comes together. You must now develop clear, key messages that talk up your product or service, meet the expectations and needs of your new and existing customers, and differentiate yourself from your competition.\\n\\nMake sure you have no more than five key messages—in fact, the fewer the better—and make them specific and meaningful. That’s how you stand out in the crowded market. Ensure your customers are aware of your business and its products or services, and why they should care (e.g. What’s in it for them? And what are the true benefits?). These benefits should be factual and real. It’s important not to overload customers with information, but rather to be clear and articulate.\\n\\nAll of your marketing communications should include a strong call to action: What is it that you want customers to do once they’ve interacted with you? Leave them in no doubt and make it easy for them.\\n\\n##### **What’s the right channel?**\\n\\nThere’s no doubt that it’s a busy marketplace when it comes to finding the perfect place to share your marketing messages. The challenge here is in focusing and narrowing your communication—and finding the right time and place to connect with your customers.\\n\\nMany marketers are now jumping on social media networks, but that might not be where your customers can be found. It’s important that you understand how and when they want to hear from you, and use that information to foster a true customer relationship.\\n\\n##### **Is my strategy integrated?**\\n\\nCommunicating in an integrated way across all channels (such as website, emails and brochures) means your brand will become better known and understood. Integration means that every time your customers hear from you, they get the same feel for who you are. By creating consistent, strong marketing communications, your customers will identify and remember you into the future.\\n\\n##### **Finally: Am I communicating with genuine creativity?**\\n\\nCreativity isn’t about paying your local print shop to pull together a flyer with your logo on it, or using a WordPress template to build your long-overdue website. They might be tactics that you use, but they’re not what creativity is really about.\\n\\nTrue creative thinking pulls together everything you know about your business, your goals and your customers into a single, cohesive package that cuts through, connects and resonates. Creativity distills everything down to the right words, images and design so that your marketing collateral has the right impact. No business can afford to skimp on this stage because getting creativity right means you’ll get the results you’re really after: maximum return on your marketing investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44868,48408,1,'What the artist breaks','2021-09-27 23:03:06','2021-09-27 23:03:06','132e2051-06a5-4bb2-a2e1-1e4ccce14f3d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QjbPRQcxAH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Bill Bernbach was the founding creative director of legendary Manhattan ad agency Doyle Dane Bernbach (DDB). He came out with quotes like:\\n\\n“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art”, and\\n\\n“Word of mouth is the best medium of all”, and\\n\\n“Rules are what the artist breaks; the memorable never emerged from a formula.”\\n\\nThat’s really provocative stuff that makes you nod your head at the truth and simple power of his thinking—and imagine how inspiring but uncompromising a boss he would have been. What an exhilarating time to be writing.\\n\\nBernbach not only had a way with a turn of phrase, but he also really set up the structure of creative teams for marketing and advertising, and was, of course, part of the inspiration for Mad Men. But mostly, he was a writer. And what a writer he was. His firm revolutionised advertising copy and laid out the early foundations for brand storytelling through engaging narrative and brand persona development. We can, and have, all learned from these guys.\\n\\nIn the 1960s, DDB took on Volkswagen as a client and began creating a series of print ads that referred to the VW as a “lemon” and encouraged consumers to “think small”. The copy, by the incomparable Julian Koenig, starts out saying “This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished, and must be replaced.” Not exactly sales speak.\\n\\n##### **It was funny. It was clever. And it was ground-breaking.**\\n\\nFor the rest of the decade, VW kept their unconventional campaign rolling. DDB’s strategy of turning seeming faults into benefits was a huge hit. One ad didn\'t even include a picture of the little lemon: “No point in showing you the 1962 Volkswagen. It still looks the same.”\\n\\nMuch has been written about the ads, and you can take a look at a bunch of them here if you like. It was ranked the best advertising campaign of the twentieth century by Ad Age, and it deserves the title. This sort of brand bravery is rare and may be a little of its time, too. The truth is that the power is all right there, in the copy, which exists to inspire us. Last words to Mr Bernbach himself:\\n\\nYou can say the right thing about a product and nobody will listen. You\'ve got to say it in such a way that people will feel it in their gut. Because if they don\'t feel it, nothing will happen.\\n\\nWhat is your brand really saying?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44870,48410,1,'Righting writing','2021-09-27 23:03:26','2021-09-27 23:03:26','d349082d-d7bc-4339-a988-7629cd86ea39',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WiIX62eIQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Uni was when I found my purpose in life. A passionate lecture on the very first day was my ‘eureka!’ moment that then propelled me through a double major in communications, 10 years in a newsroom and countless more in corporate writing.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But it all could have come tumbling down in the stern and unyielding face of just one lecturer: Ros Petelin.\\n\\nLike most kids who gravitated toward the arts in school, I’d been feted as a bit of a writer. I wrote installments of unreasonably sappy romance novels late at night and distributed copies to peers on the train the next morning. I won an academic scholarship for my writing (although nearly lost it many times for my maths).\\n\\nIt was left to Ros—now an associate professor in the School of English, Media Studies and Art History at UQ, and a well-respected writer in business communication—to tear my self-made kingdom down, word by word, until I could rebuild it on more solid foundations.\\n\\nHere’s what I now know to be true about writing effective business words.\\n\\nThanks, Ros. I hope you’re grading more kindly these days.\\n\\n##### **Trick #1: Talk like your audience**\\n\\nIf you’re writing for your business, forget formal words and don’t allow fear of failure—or grammar—to stop you writing. Instead, a trick I’ve long used in business writing is to hear a typical customer’s voice in my head, and then to write like they talk.\\n\\nLike acting, the craft of writing involves immersing yourself in the character. In this case, the character is your customer—and by sounding like them, you’re more likely to draw them in.\\n\\n##### **Trick #2: WIRMI**\\n\\nI have Ros and her fondness for US author Linda Flowers to thank for WIRMI. The acronym ‘What I Really Mean Is’ is extraordinarily helpful in bringing clarity to business writing, and it’s a tool I still use daily.\\n\\nYou can use WIRMI as a catchphrase at any point of your writing—when you’re trying to work out exactly what you want to say, and when you’ve written something and you need to ensure it says what you want, clearly and well.\\n\\nIf you’re not comfortable with writing—and plenty of people would rather line up for a root canal than write an essay—this is a great way to check you’re on track.\\n\\n##### **Trick #3: So nice you read it thrice**\\n\\nFinally, if you’re satisfied that what you’ve written is the best you can do, read it through once more—and then put it down.\\n\\nAfter a few hours—or a few days, if you have the time—pick it up and critically read it again. Make a few adjustments. Delete a few words. Then hide it again.\\n\\nOn the third go, after another break, pretend you’re the customer and read it aloud to yourself as though you’re seeing it for the first time. If you have no more changes to make to it, it’s good to go. But chances are, you’ll think of a few.\\n\\nWhy at least three reads? Professional writers and editors know better than anyone that great writing comes from multiple drafts, not a single session of inspiration. Taking a break in between drafts—although hard to do in a busy work day—can be the key to achieving great results.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44871,48411,1,'Top 20 tips for SEO','2021-09-27 23:12:38','2021-09-27 23:14:08','e136685d-7852-4a58-be87-311635863582',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P9HDvjQfFI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"GOOD SEO STARTS WITH A BIT OF DIY.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Sure, there are loads of experts and agencies out there that specialise in the field, and many of them do a great job.\\n\\nBut there’s actually plenty you can do yourself before you even need to look for an external supplier to help with your SEO.\\n\\nTo get you started on your next SEO DIY project, we’ve put together a top 20 checklist.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":\"1\",\"fields\":{\"gridItems\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\",\"new5\",\"new6\",\"new7\",\"new8\",\"new9\",\"new10\",\"new11\",\"new12\",\"new13\",\"new14\",\"new15\",\"new16\",\"new17\",\"new18\",\"new19\",\"new20\"],\"blocks\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"1. Do your research\",\"text\":\"Identify key search terms, words and phrases, and check out competitors’ sites.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"2. Work out where you are now\",\"text\":\"As soon as possible, keep a regular record of where your site currently ranks in search results, using various words, phrases and questions.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"3. Work out where you want to be\",\"text\":\"Define your goals early on so you can measure your progress and adjust your strategy as you go along.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"4. Make your content relevant\",\"text\":\"Search engines provide the most relevant results to a searcher’s query, so write content based on what people might search for.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"5. 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Write meta descriptions\",\"text\":\"This short paragraph of text under your page’s URL in search results can really improve the chance of someone clicking on it.\"}},\"new10\":{\"type\":\"6\",\"fields\":{\"heading\":\"10. Include title tags\",\"text\":\"These few keywords describing the page and your brand name tell visitors and search engines what your site is about in the most succinct way possible.\"}},\"new11\":{\"type\":\"6\",\"fields\":{\"heading\":\"11. Tag your images\",\"text\":\"Search engines cannot ‘see’ images but they can ‘read’, so it’s important to describe any pictures you upload to your site.\"}},\"new12\":{\"type\":\"6\",\"fields\":{\"heading\":\"12. Create evergreen content\",\"text\":\"More thoughtful and practical advice-based articles can create better results over the long term. Top 20 list, anyone?\"}},\"new13\":{\"type\":\"6\",\"fields\":{\"heading\":\"13. Consider your domain name\",\"text\":\"Having a ‘keyword-rich’ domain name can improve ranking but can also lead to closer scrutiny by search engines.\"}},\"new14\":{\"type\":\"6\",\"fields\":{\"heading\":\"14. Think about headlines\",\"text\":\"Make headlines as snappy, attractive and descriptive as possible, and stay away from clickbait.\"}},\"new15\":{\"type\":\"6\",\"fields\":{\"heading\":\"15. Turn on comments\",\"text\":\"This helps generate a community of engaged users and, whatever their opinion of your content, you’ll know it’s being read.\"}},\"new16\":{\"type\":\"6\",\"fields\":{\"heading\":\"16. Go social\",\"text\":\"By using social media channels as a genuine way to interact with customers, you can help generate interest in your brand and drive traffic to your site.\"}},\"new17\":{\"type\":\"6\",\"fields\":{\"heading\":\"17. Watch your on-site advertising\",\"text\":\"Intrusive ads can destroy the pleasure of viewing your content and also slow your site down (not good for SEO).\"}},\"new18\":{\"type\":\"6\",\"fields\":{\"heading\":\"18. Avoid keyword stuffing\",\"text\":\"Some search engines will actually penalise you for obviously overusing certain keywords on your pages.\"}},\"new19\":{\"type\":\"6\",\"fields\":{\"heading\":\"19. Be aware of duplicated content\",\"text\":\"If two sites publish identical content, search engines will only index one of those pages.\"}},\"new20\":{\"type\":\"6\",\"fields\":{\"heading\":\"20. 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loads of experts and agencies out there that specialise in the field, and many of them do a great job.\\n\\nBut there’s actually plenty you can do yourself before you even need to look for an external supplier to help with your SEO.\\n\\nTo get you started on your next SEO DIY project, we’ve put together a top 20 checklist.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":\"1\",\"fields\":{\"gridItems\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\",\"new5\",\"new6\",\"new7\",\"new8\",\"new9\",\"new10\",\"new11\",\"new12\",\"new13\",\"new14\",\"new15\",\"new16\",\"new17\",\"new18\",\"new19\",\"new20\"],\"blocks\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"1. Do your research\",\"text\":\"Identify key search terms, words and phrases, and check out competitors’ sites.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"2. Work out where you are now\",\"text\":\"As soon as possible, keep a regular record of where your site currently ranks in search results, using various words, phrases and questions.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"3. Work out where you want to be\",\"text\":\"Define your goals early on so you can measure your progress and adjust your strategy as you go along.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"4. Make your content relevant\",\"text\":\"Search engines provide the most relevant results to a searcher’s query, so write content based on what people might search for.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"5. Improve the quality of your content\",\"text\":\"Publish helpful, useful articles, videos and other types of media that people will want to engage with.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"6. Think about user experience\",\"text\":\"Make sure your site is easy to navigate, with plenty of relevant internal links to keep users on your page for longer.\"}},\"new7\":{\"type\":\"6\",\"fields\":{\"heading\":\"7. Ensure your site is responsive\",\"text\":\"Is your website designed to resize for viewing on desktop, tablet and mobile devices? It should be.\"}},\"new8\":{\"type\":\"6\",\"fields\":{\"heading\":\"8. Include plenty of internal links\",\"text\":\"This helps pushes traffic around your site, building higher ‘trust signals’ for Google, and gives your audience more to read.\"}},\"new9\":{\"type\":\"6\",\"fields\":{\"heading\":\"9. Write meta descriptions\",\"text\":\"This short paragraph of text under your page’s URL in search results can really improve the chance of someone clicking on it.\"}},\"new10\":{\"type\":\"6\",\"fields\":{\"heading\":\"10. Include title tags\",\"text\":\"These few keywords describing the page and your brand name tell visitors and search engines what your site is about in the most succinct way possible.\"}},\"new11\":{\"type\":\"6\",\"fields\":{\"heading\":\"11. Tag your images\",\"text\":\"Search engines cannot ‘see’ images but they can ‘read’, so it’s important to describe any pictures you upload to your site.\"}},\"new12\":{\"type\":\"6\",\"fields\":{\"heading\":\"12. Create evergreen content\",\"text\":\"More thoughtful and practical advice-based articles can create better results over the long term. Top 20 list, anyone?\"}},\"new13\":{\"type\":\"6\",\"fields\":{\"heading\":\"13. Consider your domain name\",\"text\":\"Having a ‘keyword-rich’ domain name can improve ranking but can also lead to closer scrutiny by search engines.\"}},\"new14\":{\"type\":\"6\",\"fields\":{\"heading\":\"14. Think about headlines\",\"text\":\"Make headlines as snappy, attractive and descriptive as possible, and stay away from clickbait.\"}},\"new15\":{\"type\":\"6\",\"fields\":{\"heading\":\"15. Turn on comments\",\"text\":\"This helps generate a community of engaged users and, whatever their opinion of your content, you’ll know it’s being read.\"}},\"new16\":{\"type\":\"6\",\"fields\":{\"heading\":\"16. Go social\",\"text\":\"By using social media channels as a genuine way to interact with customers, you can help generate interest in your brand and drive traffic to your site.\"}},\"new17\":{\"type\":\"6\",\"fields\":{\"heading\":\"17. Watch your on-site advertising\",\"text\":\"Intrusive ads can destroy the pleasure of viewing your content and also slow your site down (not good for SEO).\"}},\"new18\":{\"type\":\"6\",\"fields\":{\"heading\":\"18. Avoid keyword stuffing\",\"text\":\"Some search engines will actually penalise you for obviously overusing certain keywords on your pages.\"}},\"new19\":{\"type\":\"6\",\"fields\":{\"heading\":\"19. Be aware of duplicated content\",\"text\":\"If two sites publish identical content, search engines will only index one of those pages.\"}},\"new20\":{\"type\":\"6\",\"fields\":{\"heading\":\"20. Don’t hide links and text\",\"text\":\"Doing things like hiding white keyword-stuffed text on a white background or hiding a link in a full stop is likely to be punished by search engines.\"}}}}}},\"new4\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Follow these tips and you’ll be well on your way up the rankings in no time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44877,48417,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:34:25','2021-09-28 02:00:46','d61291bf-81fe-4c86-a827-622edfc1b377',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point\nFreeset global\nInternational Sanctuary','Our beneficiaries and donors get to find meaning in this world of brokenness.','a fresh more modern look\nAppears on website, facebook, newsletters, church',NULL,NULL,NULL,NULL,'Sharing in what God is doing around the world.\nHope\nGood stories','???','The entire goal of rebranding is to allow us freedom to share the story of Bloom without fear of further exploiting our beneficiaries while allowing us a bigger platform to raise funds to help more girls.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44878,48418,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:34:25','2021-09-28 01:34:25','a63ff034-fab3-4254-948a-90b786656407',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44879,48419,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:44:19','2021-09-28 01:44:19','972c78ee-075c-4444-b4b9-8475b1c9bfe0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44880,48420,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:52:10','2021-09-28 01:52:10','a9f19aaa-b2fa-4ac0-b700-de1de74fa2fb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','Sari Bari','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44881,48421,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:52:58','2021-09-28 01:52:58','7c2a6dd4-7d1c-4bae-9530-7d2a12322866',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44882,48422,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:53:18','2021-09-28 01:53:18','4193c8bf-0bc4-43b1-ae26-41fbbcb14808',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44883,48423,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:53:38','2021-09-28 01:53:38','6e684b63-689d-483d-8783-e18bdd7aac04',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44884,48424,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:53:58','2021-09-28 01:53:58','891c2d0a-b342-45eb-9778-975b568f2e80',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44885,48425,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:54:18','2021-09-28 01:54:18','d592c2cb-8faf-4388-9465-2062b92bd92b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44886,48426,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:54:38','2021-09-28 01:54:38','5fa515a3-77e0-4a72-9a04-eb4a6e6a2d1c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44887,48427,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:55:08','2021-09-28 01:55:08','f2ee1057-3eb3-486d-ad45-9c1299bba523',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point\nFreeset global','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44888,48428,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:55:28','2021-09-28 01:55:28','6fc9fabe-7b7f-4fbd-bc92-cd7e05342e4a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point\nFreeset global','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44889,48429,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:55:48','2021-09-28 01:55:48','7be8d77e-4317-4705-b327-fb998e8391c0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point\nFreeset global','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44890,48430,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:56:08','2021-09-28 01:56:08','28de5497-b4f8-4c0c-949b-f9909e7785f0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point\nFreeset global','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44891,48431,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:56:28','2021-09-28 01:56:28','905c084f-73f3-4db5-af5b-4a8ed76ea53d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point\nFreeset global','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44892,48432,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:56:47','2021-09-28 01:56:47','5e1e5372-a190-47b2-82bf-2ae9e0b7f0cb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point\nFreeset global','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44893,48433,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 02:00:46','2021-09-28 02:00:46','1398b075-8b4f-405f-879c-2bdc282b1581',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point\nFreeset global\nInternational Sanctuary','Our beneficiaries and donors get to find meaning in this world of brokenness.','a fresh more modern look\nAppears on website, facebook, newsletters, church',NULL,NULL,NULL,NULL,'Sharing in what God is doing around the world.\nHope\nGood stories','???','The entire goal of rebranding is to allow us freedom to share the story of Bloom without fear of further exploiting our beneficiaries while allowing us a bigger platform to raise funds to help more girls.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44912,48452,1,'Department of Housing and Public Works photography still of front door mat','2021-09-28 07:11:19','2021-10-04 23:54:49','3fe7e4f1-d148-4b91-af12-e3149b0aa26c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1152_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2304_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x960_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1920_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x768_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1536_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x576_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x480_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1152_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg.webp\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2304_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x960_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg.webp\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1920_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x768_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg.webp\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1536_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x576_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x480_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":1152,\"3072\":2304,\"1280\":960,\"2560\":1920,\"1024\":768,\"2048\":1536,\"768\":576,\"640\":480},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":\"8000\",\"originalImageHeight\":\"6000\",\"placeholder\":\"/9j/4AAQSkZJRgABAQEAYABgAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAMABADASIAAhEBAxEB/8QAFQABAQAAAAAAAAAAAAAAAAAABAX/xAAkEAACAgEDAgcAAAAAAAAAAAABAgMRBAAFEiExIiNBcYHB0f/EABUBAQEAAAAAAAAAAAAAAAAAAAED/8QAGhEAAgIDAAAAAAAAAAAAAAAAAREAAiExQf/aAAwDAQACEQMRAD8Ap4e9q8jhEVkBoFT3+PTVTFlbMEjx0jL08XbQMjbsfBlheJSTIwDcjdi6+9NxPK3WaFOkZW+PtX6dTVsE6iCEuz//2Q==\",\"placeholderSvg\":\"\",\"colorPalette\":[\"#e0ddd2\",\"#41533f\",\"#a98b58\",\"#898f7e\",\"#755f3e\"],\"lightness\":55,\"placeholderWidth\":1536,\"placeholderHeight\":1152,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44914,48454,1,'Department of Housing and Public Works','2021-09-28 07:11:33','2021-09-28 07:11:33','298c894a-263d-4f76-af5b-49fcc2f3cf8e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Have your say in a better renting future',NULL,NULL,'With a range of renting reforms not yet law, we created a campaign to drive renters to a survey where they could have their 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in the target groups to attend an information session.\\n\\nA key element to our campaign strategy was targeting the \'influencer\' group: children who often help their elderly parents to find the right support and make decisions. Influencers spend a lot of time using digital media, particularly Facebook, so this formed a large part of the campaign collateral we developed.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VEF0Vw8lC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47751\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VfrmLMDvpV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47752\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44942,48482,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:51:08','2021-09-28 07:51:08','515f85f8-f644-438d-8f4b-500033a3e69d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44943,48483,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:51:28','2021-09-28 07:51:28','a2fb42b1-2d07-4462-9697-35bb5b11cf48',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44944,48484,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:51:48','2021-09-28 07:51:48','0aece056-f054-4be5-a5f2-248ee948f2c2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44945,48485,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:52:08','2021-09-28 07:52:08','92097074-131a-4ecf-bba3-8bcda7a9a25f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44946,48486,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:52:28','2021-09-28 07:52:28','f3dd60d4-3851-483e-93b8-5fbc9e0c119c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44947,48487,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:52:48','2021-09-28 07:52:48','db073ca7-6c51-4870-a324-93d4378a7f49',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44948,48488,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:53:08','2021-09-28 07:53:08','ae8ade42-22ca-4bc9-9066-5a44025e3fa4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44949,48489,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:53:28','2021-09-28 07:53:28','a046fcff-feb8-45c6-bcd9-b0b671f8033e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44950,48490,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:53:48','2021-09-28 07:53:48','b196113d-202b-44df-b63a-ebf1fa6a2a7f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44951,48491,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:54:08','2021-09-28 07:54:08','e0a7a1b5-975c-4916-83a7-5d56c8f45bba',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44952,48492,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:54:28','2021-09-28 07:54:28','ab779ff9-2a68-4f03-80ce-8fb8a8820e13',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44953,48493,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:54:48','2021-09-28 07:54:48','1ff87843-f326-4b6a-9ffd-8db97738f37b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44954,48494,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:55:08','2021-09-28 07:55:08','9440aacf-83f3-45b8-9877-2ac1d69dde51',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44955,48495,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:55:28','2021-09-28 07:55:28','f6057a97-0893-49fd-ba61-0c74b74f837d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44956,48496,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:14:00','2021-09-28 08:14:00','78fc07bf-c958-4159-ba6f-6a2034a3497e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44957,48497,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:34:00','2021-09-28 08:34:00','21323c1e-2c5c-4e12-b559-c48b39466a1a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44958,48498,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:54:00','2021-09-28 08:54:00','eb43be8b-86be-4175-a748-ffc07e35333c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44959,48499,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:55:18','2021-09-28 08:55:18','d891c67b-83b3-4b96-8acb-498983f41574',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44960,48500,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:55:38','2021-09-28 08:55:38','596a3f79-d9da-476d-b188-f1c76b9d7280',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44961,48501,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:56:11','2021-09-28 08:56:11','8e8e77a3-275e-4c1d-a72d-38960a5c5638',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44962,48502,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:56:31','2021-09-28 08:56:31','7ef45e94-d259-49e0-9c50-f4e4d1da6964',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44963,48503,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:56:51','2021-09-28 08:56:51','44820e08-c0df-4267-9314-8d3974935f74',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44964,48504,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:57:11','2021-09-28 08:57:11','f20aaaff-390a-43c8-b753-3a961f85231c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44965,48505,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:57:41','2021-09-28 08:57:41','feb0f6e7-3c9a-4d63-b7f0-804cf2590009',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44966,48506,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:58:01','2021-09-28 08:58:01','ecb9d002-5d4b-44c0-b5b1-fe9131697f91',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44967,48507,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:58:21','2021-09-28 08:58:21','6874ec94-049a-48c7-a102-2579d21ac1e3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44968,48508,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:58:41','2021-09-28 08:58:41','53a682f1-b8ab-4d31-9b66-c38ccb04dd76',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44969,48509,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:59:01','2021-09-28 08:59:01','419d2060-f996-41db-9d0a-10e69a70fb87',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44970,48510,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:59:21','2021-09-28 08:59:21','1cfe65ff-e75c-4bd1-ab45-bcb3e02a670d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44971,48511,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:59:41','2021-09-28 08:59:41','2423b0b7-4f90-46a5-b697-5e7fdc248f5b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44972,48512,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:00:01','2021-09-28 09:00:01','40f16a0d-defe-4464-b029-52cffff3a48c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44973,48513,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:00:21','2021-09-28 09:00:21','8cd44bf2-3a58-4671-8731-c6f7f7e320ac',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44974,48514,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:00:41','2021-09-28 09:00:41','b07dfa88-9a81-41fd-abae-e2f0a6e096b6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44975,48515,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:01:01','2021-09-28 09:01:01','95ca9a0f-c0e5-433e-8422-94a13a4deeb7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44976,48516,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:01:21','2021-09-28 09:01:21','25da8d33-6cdc-474d-84d0-180cc5ccd5c2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44977,48517,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:09:20','2021-09-28 09:09:20','119f152f-fa11-4656-9501-ef298112beda',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44978,48518,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:09:40','2021-09-28 09:09:40','4203745f-b171-4b5d-9240-8f77122cea7d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44979,48519,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:10:00','2021-09-28 09:10:00','84a435fd-7d83-4df1-ace4-f6c0919743b3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44980,48520,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:10:20','2021-09-28 09:10:20','ad45d2a8-62e6-4396-bcbd-2632facaf0b8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44981,48521,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:10:39','2021-09-28 09:10:39','6e70426a-c830-407f-8ca6-6d0499c5adec',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44982,48522,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:11:00','2021-09-28 09:11:00','843a80c7-8378-4802-8a82-1766f5400425',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44983,48523,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:11:20','2021-09-28 09:11:20','ca34c6e4-4f62-4107-97b6-008236a821fd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44984,48524,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:11:40','2021-09-28 09:11:40','19a631e1-caa8-4aa7-915f-7d89411d4d32',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44985,48525,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:12:00','2021-09-28 09:12:00','a90d46f0-caa8-401f-8963-defdb3e8349e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44986,48526,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:12:20','2021-09-28 09:12:20','d45666df-89ad-4449-b92c-68d17b8cf2f7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44987,48527,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:12:40','2021-09-28 09:12:40','aee607b6-323b-4763-83d1-f7a515a39620',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44988,48528,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:13:00','2021-09-28 09:13:00','10af1146-0711-4efa-8df5-614c11e901d5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44989,48529,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:13:20','2021-09-28 09:13:20','617d22d1-2374-41e5-90f2-4c79714f5133',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44990,48530,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:28:00','2021-09-28 09:28:00','c2fb77e1-e0fe-4f0b-a324-a091282c29cb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44991,48531,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:48:01','2021-09-28 09:48:01','7ffea8ed-2b81-4eb7-90ea-9db240f8a729',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44992,48532,1,'Brisbane North PHN photography still of child with tablet displaying the PHN\'s website','2021-09-30 03:36:41','2022-06-23 03:27:53','1a4104c2-1882-468c-9a08-aa2f83fb8abd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x864_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x1728_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x720_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1440_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x576_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1152_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x432_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x360_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x864_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x1728_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x720_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1440_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x576_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1152_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x432_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x360_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":864,\"3072\":1728,\"1280\":720,\"2560\":1440,\"1024\":576,\"2048\":1152,\"768\":432,\"640\":360},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":\"8000\",\"originalImageHeight\":\"4500\",\"placeholder\":\"/9j/4AAQSkZJRgABAQEAYABgAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAJABADASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAwEG/8QAJRAAAgAEAwkAAAAAAAAAAAAAAQIAAwQREhOxIjIzQVFhcoHR/8QAFAEBAAAAAAAAAAAAAAAAAAAAAf/EABURAQEAAAAAAAAAAAAAAAAAAAAx/9oADAMBAAIRAxEAPwCCTQurZ8xFZ0JaxDG3QdzGZrBls0sS8Nhskc/sNWcZPWsHU707xGkNEf/Z\",\"placeholderSvg\":\"\",\"colorPalette\":[\"#37393c\",\"#cdd3d6\",\"#7d7e80\",\"#5eb0ba\",\"#7a96a8\"],\"lightness\":50,\"placeholderWidth\":1536,\"placeholderHeight\":864,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44994,48534,1,'Brisbane North PHN website','2021-09-30 03:36:52','2021-09-30 03:36:52','e83e4399-9ccb-4a73-abfc-eaa3d97be314',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Better access, better health',NULL,NULL,'The PHN’s website is where the ‘better access, better health’ vision comes to life and starts important conversations. This was an opportunity to innovate, collaborate and leverage the PHN\'s work through a powerful digital solution. With a clean design, intuitive user journeys and plain English content, this site is transforming the digital experience for stakeholders within and outside the PHN.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yXpuBl6k0n\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47745\",\"47746\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44995,48535,1,'Endeavour Foundation \'imagine what\'s possible\' photography still','2021-09-30 03:42:58','2021-10-04 23:51:22','4c403ab5-db2f-492a-a974-5b112a5fc2e6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1152_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2304_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x960_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1920_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x768_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1536_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x576_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x480_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1152_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2304_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x960_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1920_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x768_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1536_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x576_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x480_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":1152,\"3072\":2304,\"1280\":960,\"2560\":1920,\"1024\":768,\"2048\":1536,\"768\":576,\"640\":480},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":\"8000\",\"originalImageHeight\":\"6000\",\"placeholder\":\"/9j/4AAQSkZJRgABAQEAYABgAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAMABADASIAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAAEDBP/EACIQAAIBAwIHAAAAAAAAAAAAAAECAwAREgQhIjEyQUJhsf/EABUBAQEAAAAAAAAAAAAAAAAAAAEE/8QAFxEBAQEBAAAAAAAAAAAAAAAAEQABAv/aAAwDAQACEQMRAD8AyJAky2iyMx8e3yg6dgoZSW4cm26d6kkjqjIpsG5+6aSMGBFharjpcnC//9k=\",\"placeholderSvg\":\"\",\"colorPalette\":[\"#5e539a\",\"#e6c7bb\",\"#c99271\",\"#68402e\",\"#a49ada\"],\"lightness\":58,\"placeholderWidth\":1536,\"placeholderHeight\":1152,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44997,48537,1,'Endeavour Foundation','2021-09-30 03:43:13','2021-09-30 03:43:13','5d4707fd-a13c-47ba-8920-c42a9d108892',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Rebranding an icon for a new era',NULL,NULL,'The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story. We stepped in to capture the essence of authentic customer service: to tell Endeavour’s compelling brand story about the people they serve, and the people who serve.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-i7VSDgqc7V\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45336\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XE9ZIQrYn6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Endeavour delivers essential, personalised and compassionate services to people with intellectual disabilities. 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It included:\\n- brand story\\n- full visual brand development from a supplied logo\\n- hero photography\\n- brand book\\n- brand video\\n- employer brand and collateral\\n- launch campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QPJ6J6kHcL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45340\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qBnvWlcG0T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Many powerful stories came out of this job, but the most incredible was watching Endeavour customers embrace the opportunity to model for our video and photography crew. 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And like all people who are striving to go from good to great, we\'ve stepped up.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1yQgVqAUBG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Brand\",\"plainText\":\"It\'s the secret to staying true, relevant and compelling.\\n\\nIt\'s how we look, speak, sound, behave and operate.\\n\\nIt\'s in the obvious and the subliminal.\\n\\nIt\'s a beautiful mix of strategy, creativity and understanding.\\n\\nThere\'s an art and science behind capturing it, expressing it and managing it.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ajkeoG129p\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new5\",\"new6\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Our new brand\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"As part of our regular brand review process, we decided our old identity didn\'t have the strength of character our current brand embodies. A lot has changed in the past few years: our market shifted, and we shifted with it.\\n\\n**We used our proven brand methodology on ourselves.**\\n\\nOur unique methodology is about knowing our context, opinions, pain points and applying insights. 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Check out the Ns, Ws and Rs in our font—Neue Machina.\\n\\nThe monospace and geometric type features with deep ink traps in the heavier weights.\\n\\nWe love it because of its versatility: clean and minimalist in the lighter weights, but the heavier weights are bold in more ways than one. \\n\\n- Deep ink traps in heavier weights\\n- Overshot terminals\\n- Rounded corners\\n- Monospace-like features\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MLS2xXnQoC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Words\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We\'re also intent on re-establishing our roots in the power of the written word. A subtle way we\'re doing this is using words over icons. As an example, see how we used the word \'menu\' instead of a hamburger on this website. \",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-K3KNRmvlzY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Colours\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our brand colours are mostly black and white with pops of red, green and blue. The colours are the basics in the digital environment (RGB). 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FOPATS’ role was to manage the transition to a new housing and tenancy software platform in Queensland’s Department of Housing and Public Works—a critical tool in the department’s work. We created an employer marketing campaign to help explain the change and developed the character metaphors—two groovy robots—to embody the old and new platforms. 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In less than a month, we delivered a full campaign that broke through the social stigma of Queensland families needing support.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hU0rqO1qB1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our client reported the campaign had a total reach just shy of 1 million people, with 116,743 video views during the reporting period. The website had 11,641 visitors at the time—predominantly women aged 25–44, who were squarely in our target group.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(58223,61812,1,'About us','2021-10-18 01:25:31','2021-10-18 01:25:31','43411d49-da3f-458c-a6d8-13feafee79ad',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AIq0spRzjX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Uncross your fingers.\",\"headingColour\":\"text-white\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Let out that breath you’ve been holding.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We’re a creative agency whose clients sleep at night.\\nThere are no jazz hands, no smoke, no mirrors, no special effects.\\nFor our clients, this means creative confidence for them, their team and those higher up the chain. 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Anything that shouldn\'t go down the loo.',NULL,NULL,'The playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way. 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It\'s a powerful positioning piece that\'s standing the college out from the crowd and showcasing it as the school of choice on the northern Gold Coast.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B24Vguyo08\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30448\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-I4OkseByw6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Storied past, bold future\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Coomera Anglican College is heavily storied. It’s done a lot of work to capture its history and moments. As result, there is a lot of heritage and tradition for a relatively young school (just 25 years).\\n\\nThe college has set a strong future of innovation and entrepreneurship. It has appointed a deputy principal whose whole focus is innovation. 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The script was drawn from lyrics of the college’s traditional song. Paired with the inspiring footage, the video effectively acknowledges the past while painting a vivid picture of the future.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IGcqD2p42y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30445\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CUjY0m7ysa\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“It was a pleasure working with New Word Order to develop the new creative for our College. They took the time to get to know what makes our college unique, and helped put that into tangible storytelling.”\",\"plainText\":\"— Aimee Barlett, Marketing and Communications Manager at Coomera Anglican College\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Ja5zJfaN0T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30446\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wtyTXQ0yRK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/574221746\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70378,74003,1,'Department of Transport and Main Roads','2021-11-08 02:59:42','2021-11-08 02:59:42','cbd49a60-d955-4b0d-ab8e-50cb68e5531c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'How Queensland Travels',NULL,NULL,'The Department of Transport and Main Roads has measured how, where and why Queenslanders travel since 1976. How Queensland Travels was the first time all of this research had been revealed together.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xiMuwH0qUn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47768\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UGKKHcWkDX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"We crafted a visual metaphor for this important story by enlarging infographic iconography, making it 3D and placing it into real world situations.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ykadeGb8YM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/145833141?h=da493c8de8&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wXJAJa8GTY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":null,\"plainText\":\"The result is a metaphor for the role of data in the real world, especially as it relates to transport.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQiJ46BCqv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47767\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IXjmqTVmWl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":null,\"plainText\":\"Our deliverables included an interactive PDF—written, edited and designed by our team—and the beautiful 3D animated video showing the 3D icons moving in the real world.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70380,74005,1,'Heart HQ','2021-11-08 03:00:34','2021-11-08 03:00:34','1fb9a938-3db2-45e8-9620-83a3ca9af6ca',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P3bQXxcsfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44878\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. Cardiology is a highly specialised field within medicine, and to grow sustainably, they needed to attract more associates.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lgp01pReVY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44873\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aTg3yWEGh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Objective\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business, and to grow the business’s referrer and patient networks.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gG5PvaSbvX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44864\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oXH0AQY2PC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our brand strategy drew on customer and referrer interviews, competitor insights and employee workshops, which also helped to define the brand values of the business. \\n\\nIt was clear the practice and the individual directors were held in high esteem by their medical colleagues. They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics for CT and heart murmurs that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. So the Heart HQ brand connects with patients on a personal level and makes them feel reassured that they matter.\\n\\nIt’s this mix of strategy and heart that makes Heart HQ a brand that will stand tall among all the others.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ISdJyIN6AW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44874\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDNF080GkR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A name, tagline, brand visual identity, website, signage and countless assets that match up with Heart HQ’s brand promise of delivering world-class cardiac care on the Sunshine Coast.\\n\\nThe quality of the brand assets significantly differentiates Heart HQ from all other competitor practices.\\n\\nCreatively, the brand is modern, refreshing and arguably not what you would expect from an organisation in the medical field – but at the same time, the language is warm, supportive and with just the right amount of authority.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VvPbVRO0Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45205\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70382,74007,1,'Heart HQ','2021-11-08 03:01:27','2021-11-08 03:01:27','37e1e966-25c6-42e4-b355-6a53720d254b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P3bQXxcsfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44878\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. 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They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics and services that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. 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With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P3bQXxcsfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44878\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. 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They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics and services that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. 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It was a great journey working with them to develop our new brand and we were very impressed with their ideas, enthusiasm and innovation. We have a new brand, a new identity and the confidence now to deliver on our growth plans. \\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VvPbVRO0Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45205\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZiaaoRDhrE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":[],\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70386,74011,1,'Heart HQ','2021-11-08 04:06:49','2021-11-08 04:06:49','7e13f99f-7945-46ab-b2c6-4ef0d9258989',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P3bQXxcsfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44878\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. 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They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics and services that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. 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It was a great journey working with them to develop our new brand and we were very impressed with their ideas, enthusiasm and innovation. We have a new brand, a new identity and the confidence now to deliver on our growth plans. \\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VvPbVRO0Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45205\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xseY6nsczI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"\\\"NWO is part of our success journey.\\\"\",\"plainText\":\"**Dr Peter Larsen**\\nManaging Director – Heart HQ\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textColour\":\"text-white\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70388,74013,1,'Heart HQ','2021-11-08 04:08:25','2021-11-08 04:08:25','635d4f79-62c1-4ddc-b57a-ef83c9ac4c05',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P3bQXxcsfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44878\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. Cardiology is a highly specialised field within medicine, and to grow sustainably, they needed to attract more associates.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lgp01pReVY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44873\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aTg3yWEGh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Objective\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business, and to grow the business’s referrer and patient networks.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gG5PvaSbvX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44864\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oXH0AQY2PC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our brand strategy drew on customer and referrer interviews, competitor insights and employee workshops, which also helped to define the brand values of the business. \\n\\nIt was clear the practice and the individual directors were held in high esteem by their medical colleagues. They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics and services that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. So the Heart HQ brand connects with patients on a personal level and makes them feel reassured that they matter.\\n\\nIt’s this mix of strategy and heart that makes Heart HQ a brand that will stand tall among all the others.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ISdJyIN6AW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44874\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDNF080GkR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A name, tagline, brand visual identity, website, signage and countless assets that match up with Heart HQ’s brand promise of delivering world-class cardiac care on the Sunshine Coast.\\n\\nThe quality of the brand assets significantly differentiates Heart HQ from all other competitor practices.\\n\\nCreatively, the brand is modern, refreshing and arguably not what you would expect from an organisation in the medical field – but at the same time, the language is warm, supportive and with just the right amount of authority.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Np5NPasoP9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### Suzanne and her team came highly recommended. It was a great journey working with them to develop our new brand and we were very impressed with their ideas, enthusiasm and innovation. We have a new brand, a new identity and the confidence now to deliver on our growth plans. \\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VvPbVRO0Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45205\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AUTeHLiAy1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### \\\"NWO is part of our success journey.\\\"\\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70390,74015,1,'Citipointe Christian College','2021-11-08 04:09:06','2021-11-08 04:09:06','f45f53d9-32f6-4a80-9a79-cba5a2e6e515',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'I can campaign',NULL,NULL,'Our campaign was based around the concept of ‘I can’, which responded to market research with parents and focused on the outcomes for students.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p51LYEpT5O\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47736\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iYNrrlmMZA\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We’ve been working with Citipointe Christian College for a number of years, having first helped them define their brand and distinctives, and then campaigned the brand to great success and high enrolments and waiting lists.\\n\\nWe then faced a new challenge: getting parents to commit for the long haul.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Y6fbAAGpQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47738\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KQMovznY0B\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We conducted in-depth interviews and asked parents: What would win you back? From their answers, we developed fresh new creative and messaging directly linked to parents’ aspirations for their children.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3Nuc4KqR6i\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47741\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UCCnWZFQHi\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The brand is now visually distinguishing from the competition by moving away from the usual depictions of happy children in school uniforms to a stronger conceptual approach that places students within the real-world situations the school is preparing them to reach.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rcnsOQ5GI8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47740\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-V3kt5nqhg3\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Results\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This campaign is unlike anything else in the school market. It’s a powerful differentiator that’s continuing high levels of interest in the target market and enrolments and tour attendance are still growing.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jZNg6COExC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47742\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wchbDpZwnc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47739\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70392,74017,1,'My Mental Health','2021-11-08 04:09:43','2021-11-08 04:09:43','6e71bfbc-0783-4522-a58b-74e4ce345335',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Connections to expert support',NULL,NULL,'We collaborated with Brisbane North PHN\'s mental health experts to empower consumers, carers and health practitioners to navigate the mental health sector with clear direction and ease. By understanding the website users on a deeper level, our creatives, strategists and developers delivered a meaningful and effective website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5pfvkvSNrw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"21979\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-czaT07FwtQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"21999\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70394,74019,1,'Brisbane North PHN NSPT','2021-11-08 04:11:30','2021-11-08 04:11:30','2325c627-8c31-4eb0-b1fd-87e597ec7c52',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'National Suicide Prevention Trial',NULL,NULL,'We were chosen to consult with Brisbane North communities who had been selected for the trial: LGBTIQ communities, Aboriginal and Torres Strait Islander communities, and community organisations working with young to middle-aged men.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yV9Swskqh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45209\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Bri6BITkLV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The team of Brisbane North PHN is one of the national sites chosen to deliver National Suicide Prevention Trial (NSPT) funding.\\n\\nOur work had two important parts. The first was to engage deeply and sensitively with communities to understand their experiences, successes and reflections during the four years of trial funding and to report on these. The second was to deliver useful materials the service organisations could use to seek further funding and sponsorships as they transitioned from trial funding.\\n\\nTo successfully undertake community engagement, we again partnered with Janine Crawford, a skilled health consultant and Aboriginal and Torres Strait Islander woman. Our work included workshops, face-to-face interviews and a highly successful yarning circle, and these important and sensitive conversations—which included Sad News/Sorry Business—were given the time and space each needed.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2OxHHkid1g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45325\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VcPtAbE6Am\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The finalised report was submitted to NSPT as a qualitative reflection on the remarkable achievements of the trial—including the PHN’s commitment to community-led co-design, and the healing within communities that was begun through the intentionally collaborative process.\\n\\nTo offer creative services that were suited to the context, needs and existing resourcing of the seven service organisations, we offered a menu of items, ranging from fact sheets to marketing consultations. The groups then chose the elements that were of greatest use to them.\\n\\nPart of the unique nature of the Brisbane North PHN NSPT trial was the emphasis on community partnerships and collaboration, and we embodied this in our design approach, too. To enable groups to pitch together or separately for any future suicide prevention funding, we created a single brand style to visually unify any designed material. Each group, then, had its own logo and its own colour palette within that visual style—a brand within a brand. That way, any future funding pitches that relied on our designed material could look as though the groups were unique but still closely aligned.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70396,74021,1,'QMHC','2021-11-08 04:12:09','2021-11-08 04:12:09','f3113497-3a39-464b-a3ce-d953868f7b92',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Stakeholder engagement',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QkuSHpszbt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47656\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B6PvNvL5Iy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We gained clear lines of sight into the impressions and needs of their stakeholder audience through 26 guided, in-depth phone interviews. Each interview was between 30 and 45 minutes long, and followed an approved guide to elicit data and insights to key questions. Key stakeholders included representatives of vulnerable groups, including remote communities, LGBTIQ+ stakeholder organisations, and Aboriginal and Torres Strait Islander groups.\\n\\nFrom this data, we developed an insights document and then a strategy to enable the Commission’s 20+ staff to better reach stakeholders with timely, needed communication and engagement opportunities.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-F39qRl2lIU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47657\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70398,74023,1,'Reasons to Stay','2021-11-08 04:12:53','2021-11-08 04:12:53','bc314b99-84a3-4bfb-b002-af5a3a5218db',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Conversations save lives',NULL,NULL,'Our agency purpose—to make a meaningful difference to people’s lives—rings no truer than this campaign. Conversations can be lifesaving. The Reasons to Stay campaign drives this message to remind people to reach out and find their reasons to keep living.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Wuk6XROt8C\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"19060\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-vjXnYnypEU\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Suicide takes around eight Australians from us every day and it needs to stop.\\n\\nBrisbane North PHN commissioned us to join the fight against suicide and produce a powerful digital campaign, speaking to people at risk of suicide and to their friends and family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xEmYfpUPYn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"19064\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447095\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"19066\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/359447106\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"19067\"],\"videoCode\":\"<style>.embed-container { position: relative; 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Even though I was part of the storytelling behind the scenes, I was moved at every stage of the process by how tough these Australians have it on a daily basis, and how candid they were with us about their stories.\",\"plainText\":\"**— Kat Scott, producer**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NURtiGsn81\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":[],\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70404,74029,1,'Rural Aid','2021-11-08 04:14:56','2021-11-08 04:14:56','e566d9a1-a631-40a3-9c9f-9cd24a6490a6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Through drought, flood and fire, Rural Aid is there.',NULL,NULL,'Rural Aid is there for local farmers doing it tough, providing water, fodder and financial and counselling help. \n\nProviding emergency support is the priority, but it was time for Rural Aid to shift its focus to building resilience and sustainability in rural communities.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eLK3JgwUaW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47719\",\"22211\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QCEdWG6OxJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"The nature of the campaign, featuring real farmers telling their story, was insightful for many staff who might not get the chance to speak with or hear from farmers very often.\",\"plainText\":\"**– Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-a1ZSpKzNhg\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/575770982\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4IaqNatl2X\",\"enabled\":false,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"The campaign\",\"plainText\":\"Our goal was to raise significant revenue before the end of the financial year. 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Since Mum and Dad spoiled me when I was 12, these are the only sports shoes I buy. They last forever and are Australian. Luckily they make specialised hockey shoes as well!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BP6fkJyA6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kimi\",\"plainText\":\"[**Jatz**](https://www.arnotts.com/products/crackers)! The most versatile cracker that suits all and any occasion! You got a dip? Jatz. A soup? Dip a Jatz in. A fancy, artisanal soft cheese? Crack the Jatz out. A simple cheddar cheese? Jatz it. Feeling really hungover and can\'t keep anything down but need to eat something so you can muster the strength to order a burrito on Uber Eats? Jatz it, baby.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Yr3xX8UNUq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Tim\",\"plainText\":\"Super obvious one but [**Apple**](https://www.apple.com/au/). Everything from their product design and UI right through to their bricks and mortar storefront is meant to make you ‘think differently’ as per their brand promise, but at the same time give you a sense of familiarity. I’ve dabbled with more phones and laptops than I care to mention but will always come back to Apple. That said, iTunes sucks!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WePs4cQeU3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Lynn\",\"plainText\":\"I can be impulsive by nature but the one thing I am never impulsive about is my [**Impulse**](https://www.unilever.com.au/brands/beauty-personal-care/impulse/) Merely Musk deodorant. I have used this deodorant since I can remember because it smells good and stops me smelling bad! I never worry about BO when I have my Impulse on!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kFDk9QaMtq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Jo\",\"plainText\":\"[**RM Williams**](https://www.rmwilliams.com.au/). I got my first pair of boots on arrival to \'Straya as I’d heard great things and love a good Chelsea boot. After 17 years, I am only on my third pair, which shows you the quality and craftsmanship that goes into the RM brand.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qjkDIEMMe3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kat\",\"plainText\":\"[**The Iconic**](https://www.theiconic.com.au/). Their customer service/shipping options/returns policy is so user friendly and far outshines any competitors. They make the process of purchasing and returning so easy that I’m happy to throw my money at them. I’m sure they would lose money on the shipping/returns too, but make it back with the volume of sales from happy customers like myself.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nXicTrGS5B\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bruce\",\"plainText\":\"[**The Dirt Company**](https://thedirtcompany.com.au/)\'s laundry detergent. I like the idea that not everything we buy has to \'cost the earth\' and Dirt have not only made a more eco-friendly washing detergent, but you can send their packaging back to them and they will reuse it. Their highly concentrated detergent won\'t harm the environment and the reusable packaging means a whole lot of plastic is not going into landfill or waterways. Another company that shows you can have a successful business while still protecting the planet.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ieCD98S7up\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bec\",\"plainText\":\"I found this tricky as I am a bit of a brand tart, and I have been disappointed by a few brands in the past who have not lived up to my expectation (“Nooo we vehemently don’t and will never test on animals…but we will sell out to the big company who does”) BUT a brand I have stayed loyal to is [**Vegemite**](https://vegemite.com.au/).\\n\\n– I loved it as a kid—I suspect the 50s jingle had more to do with that than the taste. Mum and dad regretted introducing us to that song with our robust young lungs joyfully belting it out over and over again on long car trips.\\n– I loved it as a young adult—that black tar smeared on toast. It was post-party comfort food and it was a cheap meal (with Vitamin B!). It made you feel better, like you could go on.\\n– I loved it as a slightly older adult when living abroad—Vegemite toast was like a hug from home. How happy was I when I realised you could get it everywhere and it still tasted the same, unlike Cadbury chocolate. There\'s that brand disappointment!\\n\\nI don’t know that Vegemite is the healthiest food group or even a brand with the most integrity, but I have an emotional connection to that bold brand of yellow, red and white with its tarry contents. It tastes so good on toast and even gives a stir fry an interesting edge. It’s stayed pretty consistent in a world that has changed so much, and as an Australian living abroad it’s part of your heritage and your identity. What’s even better, the brand has come back home to Australia.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dSCs5J35lI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kerry\",\"plainText\":\"I\'m loyal to the US hair care brand [**DevaCurl**](https://www.devacurl.com/us). It has been the only brand to date that has been able to calm my crazy hair and embrace my God-given curls. Of recent times, DevaCurl have been dragged through the courts as many people have claimed it makes their hair fall out. But I have kept on buying it from the US after 5 years of use and I still have enough hair to go around, so somehow I don\'t think it is a problem for me.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aPLfD479sh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Liam\",\"plainText\":\"I tend to enjoy a little cheating on my normal choices. But one brand I’ve stuck with since my teens is [**Ray-Ban**](https://www.ray-ban.com/australia) sunglasses. I like that their styles never stray too much from the original designs and they don’t follow trends. I’ve been gifted \'luxury fashion\' brand sunglasses before and they are more about getting their fancy name or logo on the product than anything else—the quality is dubious and the style trends come and go. Ray-Ban don’t try to be overly fashionable, they work well and look good. Proud middle-aged man moment for me was after I had bought a new pair of Ray-Bans overseas and in my first week back in Brisbane the cool hipster barista at the coffee shop said to me “Love your sunnies… they’re on point”.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qhin1NvFDx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Ryan\",\"plainText\":\"[**Patagonia**](https://www.patagonia.com.au/). It lasts for ages and they actually fix stuff. I had a pair of hiking pants that got hammered in Nepal and they fixed them for me. They also give 1% of sales back to conservation efforts. Their stuff also just seems to fit me really well.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UgAjx4JylF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Suzanne\",\"plainText\":\"[**Kawai**](https://kawai.com.au/) pianos is mine. I’ve played for 45 years and, no matter where I find a Kawai, the touch and the sound is consistent. The Kawai is smooth and sonorous. Love that it’s been so consistent for so long.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8UXqqjffzF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Scott\",\"plainText\":\"Tim took mine—Apple has been the most consistent brand in my life since we started NWO (and before, too) and crossed over seamlessly into my personal life as well. Their stuff works, lasts, is simple to use and is beautiful to look at, use and hold. But if I have to pick a different one I’d pick [**Nudie Jeans**](https://www.nudiejeans.com/). Like Patagonia they repair for free, they give you money for your old pair and resell it to save waste. And, their jeans just always fit me in a way no other ones ever have.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v0xY9fvU6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kate\",\"plainText\":\"[**IKEA**](https://www.ikea.com/au/en/) is a Swedish wonderland. For me there’s nothing better than a free Saturday afternoon, barrelling down the M1 towards the glorious blue and yellow castle. From beginning to end the experience is flawlessly designed—from the carpark, to the food, to the warehouse, to the satisfaction of sitting on the couch you spent the past hour bolting together. Every aspect of the IKEA brand is designed to hug your mind, body and soul. No brand can wrap you in a cozy $5 throw like IKEA can.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uRfO2vtwj8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Margaret\",\"plainText\":\"[**Haagen Dazs**](https://www.haagen-dazs.com.au/) ice cream. No flavour ever disappoints and that cream base… I had my first HD on Singapore Airlines when I was 17 and I ate four in row. (Tip: ask four different air hostesses.)\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kesJqAugGq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bree\",\"plainText\":\"I regularly drive out of my way to stop at [**7-Eleven**](https://www.7eleven.com.au/) for fuel. I wouldn\'t even consider going anywhere else, and the reason why is so simple: the My 7-Eleven app. The lock-in price feature is a game changer and I get a thrill every time I see the price on the EFTPOS machine and how much lower it is than the price on the pump outside. It almost makes me enjoy buying fuel.\\n\\nThe Krispy Kremes don\'t hurt either.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-K1FhEue9Fp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As you can tell from the kinds of brands they chose, your brand doesn\'t have to be flashy or sexy. It just has to be true to itself and deliver on its promises, consistently and with a bit of personality.\\n\\n\\n*Disclaimer: New Word Order is not sponsored by or partnered with any of the mentioned brands.*\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'These are a few of our favourite brands','I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70448,74109,1,'Hear the equality stories from NWO women','2021-11-09 01:49:48','2021-11-09 01:49:48','a733e1e9-f666-4d0e-ad32-952e3abf30cb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Wernf3qqvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"International Women\'s Day 2021\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We can all choose to challenge and call out inequality. We can all choose to seek out and celebrate women\'s achievements. Collectively, we can all help create an inclusive world. \\n\\nFrom challenge comes change, so let\'s all choose to challenge.\\n\\nThe 2021 theme for International Women\'s Day is #choosetochallenge. We asked the women of NWO what this means for them.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dQqtfQZh3I\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17131\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZSm70uSTq5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Jo Penney: We don\'t need titles\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"As a female with short hair, I am often referred to as ‘sir’.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This occurs mostly by flight attendants who take a quick glance and assume, rather than just offering a friendly ‘good morning’ or ‘good evening’ and avoiding their own embarrassment when they realise their mistake.\\n\\nOnce, the same flight attendant who greeted me to the plane was so embarrassed she could barely offer me tea or coffee later in the flight.\\n\\nIt’s silly and avoidable, and I find it quite funny and entertaining to see which way it will go.\\n\\nFor others, though, it can be an awful embarrassment that can easily be avoided by removing titles.\\n\\nSo, this International Women’s Day, I’m choosing to challenge all of us to end their use.\\n\\nI’m a proud female but I don’t feel the need to be referred to as madame, ma’am, mademoiselle, etc. It’s old-fashioned and classist.\\n\\nAnd as a proud LGBTI woman, I am extra aware that titles can isolate and sideline—not encourage and respect—people for whom gender and identity has been hard-won.\\n\\nLet’s talk our walk. Let’s end titles for good.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oVs7jOKhCm\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17127\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-823iS7DNes\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Kat Scott: The courage to listen\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"I’ve always thought the conversation around challenges women face was about finding your voice and speaking up; that strong, independent women needed to find the confidence to make their voices heard.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The older I get and the more the modern world allows us to see through the structures of society, economics and politics, I realise the conversation is really about finding the confidence to listen to those voices.\\n\\nYou see it every day in business, TV, music, media and social situations that when there is a woman who stands up and says how she feels, she is perceived as “too much”.\\n\\nI am guilty at times of not hearing other female voices and, worse than anything, sometimes of not even hearing my own voice.\\n\\nDespite thinking of myself as a very headstrong, intelligent and confident person, I tell myself to “tone it down” because I’m being “too much”.\\n\\nI want to see people rising to the challenge of actively listening to those female voices and perspectives, not because they are female but because they are equal.\\n\\nEvery person should be offered the same platform, the same ears and the same opportunities—if we choose to take them.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YdYo9ey7f6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17124\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jXUudS4IzN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Rebecca Holman: Let\'s keep choosing to challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s to the great women who kicked it all off.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"They challenged previously held societal norms, at great personal and physical cost, to give us the right to vote, the right to marry who we like, the right to choose our own careers, to be independent and to move closer to gender equality.\\n\\nThe spirit of these pioneers lives on, and the hard and uncomfortable work continues in many forms with each of us.\\n\\nAll of us can keep choosing to challenge each other—woman to man, woman to woman, man to man—in our everyday lives.\\n\\nHere’s to the mums, dads and those very special teachers who nurture our kids, lead by example and challenge the next generation to 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But, for now, my success is much deeper than a dollar amount.\\n\\nThis International Women’s Day, I’m choosing to challenge the notion that wealth equals success.\\n\\nLet’s choose to open our mind to what success looks like and celebrate the amazing things we’re doing.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TAZHDkM6ny\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17115\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EVYfpAlzzL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Kate Wood: Because they challenged, I get to choose\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"I’m in the grey area between Gen Y and Z, so I’m a product of the many Gen X women who raised me, inspired me and challenged me.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Gen X women were born in the 70s and 80s when the ideals of having it all—stable marriage, perfect family, lucrative work—came disguised as female empowerment. What crippling expectations.\\n\\nThese women defied mathematics. There are only 24 hours in a day and having it all takes at least 36.\\n\\nThey challenged the gender norms of the time and proved that, in fact, you can have it all.\\n\\nBecause of that, I don’t have to be the perfect mum with the perfect kids. I don’t have to be married to the dreamiest spouse. I don’t have to cook like Nigella or clean like Marie Kondo. I don’t have to climb the corporate ladder and smash through glass ceilings.\\n\\nI certainly don’t need to do all of that at the same time.\\n\\nAnd because I’m lucky enough to work for an incredible Gen X woman, I don’t have to work twice as hard to earn the same as my male colleague.\\n\\nInstead, I get to choose my values and the kind of woman I want to be.\\n\\nTo all you Gen X women who bravely went before: thank you. 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The very act of making peace—and making peace, and making peace—is dynamic and potent, shining a light where inequality and injustice rob people of true peace.\\n\\nPeace-making drives me to lean in and bear witness to people’s stories with compassion and empathy.\\n\\nIt compels me to respond with strategies and actions that can create lasting change.\\n\\nIt urges me to have uncomfortable conversations to elicit greater understanding.\\n\\nIt impels me own my blind spots so I can grow in gentleness—and, in turn, create even greater peace.\\n\\nThere’s nothing passive about being a peace-maker, and peace-making never ends.\\n\\nIn fact, as I consider the broken world my children are now entering as young adults, my peace-making is only increasing in volume—as is my understanding that peace is a human right and that, as far as it depends on me, I must give it voice and life.\\n\\nAnd so I do.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OM2HjsMtPT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17108\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Knak12weJl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Bree Leitch: Our voice carries weight, even when it wavers\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"I grew up posting everything on social media, compiling a collage of my perfect life.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Every photo is meticulously chosen out of hundreds taken, every smile critiqued, and every caption drafted and redrafted. Anything less than perfection simply won’t do—I have an audience to please, you see.\\n\\nWomen have fought since the beginning of time to have our voices heard and taken seriously. And now we have an audience, they’re out for blood. It’s the little things—misusing terminology, Facetune gone wrong, dating too many people or not enough—the list goes on. Our audience will fault us for anything in order to discredit us.\\n\\nThe worst part? Often, that audience is me. Sometimes it’s you. It’s all of us women at one point or another, not because we mean to, but because we are trained to. We are taught we must tear other women down in order to lift ourselves up.\\n\\nWhen we let ourselves believe that our own success—or self-security, or popularity, or whatever validation we seek—is dependent on the destruction of other women, we all suffer.\\n\\nWe don’t have to be perfect to be valid. Our voice carries weight, even when it wavers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Hear the equality stories from NWO women','We can all choose to challenge and call out inequality. We can all choose to seek out and celebrate women\'s achievements. Collectively, we can all help create an inclusive world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70450,74111,1,'Hear the equality stories from NWO women','2021-11-09 01:53:02','2021-11-09 01:53:02','9a97c5fe-4439-40c3-a3fe-bdf7b14effb5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Wernf3qqvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"International Women\'s Day 2021\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We can all choose to challenge and call out inequality. We can all choose to seek out and celebrate women\'s achievements. Collectively, we can all help create an inclusive world. \\n\\nFrom challenge comes change, so let\'s all choose to challenge.\\n\\nThe 2021 theme for International Women\'s Day is #choosetochallenge. We asked the women of NWO what this means for them.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dQqtfQZh3I\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17131\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZSm70uSTq5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Jo Penney: We don\'t need titles\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"As a female with short hair, I am often referred to as ‘sir’.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This occurs mostly by flight attendants who take a quick glance and assume, rather than just offering a friendly ‘good morning’ or ‘good evening’ and avoiding their own embarrassment when they realise their mistake.\\n\\nOnce, the same flight attendant who greeted me to the plane was so embarrassed she could barely offer me tea or coffee later in the flight.\\n\\nIt’s silly and avoidable, and I find it quite funny and entertaining to see which way it will go.\\n\\nFor others, though, it can be an awful embarrassment that can easily be avoided by removing titles.\\n\\nSo, this International Women’s Day, I’m choosing to challenge all of us to end their use.\\n\\nI’m a proud female but I don’t feel the need to be referred to as madame, ma’am, mademoiselle, etc. It’s old-fashioned and classist.\\n\\nAnd as a proud LGBTI woman, I am extra aware that titles can isolate and sideline—not encourage and respect—people for whom gender and identity has been hard-won.\\n\\nLet’s talk our walk. 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I consider this my mandate.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"But don’t mistake peace-keeping for peace-making.\\n\\nPeace-keeping keeps factions apart with no expectation of resolution. It’s maximum effort expended in a passive, zero sum game. It reinforces apathy, privilege and anger.\\n\\nMe? I’m a peace-maker. The very act of making peace—and making peace, and making peace—is dynamic and potent, shining a light where inequality and injustice rob people of true peace.\\n\\nPeace-making drives me to lean in and bear witness to people’s stories with compassion and empathy.\\n\\nIt compels me to respond with strategies and actions that can create lasting change.\\n\\nIt urges me to have uncomfortable conversations to elicit greater understanding.\\n\\nIt impels me own my blind spots so I can grow in gentleness—and, in turn, create even greater peace.\\n\\nThere’s nothing passive about being a peace-maker, and peace-making never ends.\\n\\nIn fact, as I consider the broken world my children are now entering as young adults, my peace-making is only increasing in volume—as is my understanding that peace is a human right and that, as far as it depends on me, I must give it voice and life.\\n\\nAnd so I do.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OM2HjsMtPT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17108\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Knak12weJl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Bree Leitch: Our voice carries weight, even when it wavers\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"I grew up posting everything on social media, compiling a collage of my perfect life.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Every photo is meticulously chosen out of hundreds taken, every smile critiqued, and every caption drafted and redrafted. Anything less than perfection simply won’t do—I have an audience to please, you see.\\n\\nWomen have fought since the beginning of time to have our voices heard and taken seriously. And now we have an audience, they’re out for blood. It’s the little things—misusing terminology, Facetune gone wrong, dating too many people or not enough—the list goes on. Our audience will fault us for anything in order to discredit us.\\n\\nThe worst part? Often, that audience is me. Sometimes it’s you. It’s all of us women at one point or another, not because we mean to, but because we are trained to. We are taught we must tear other women down in order to lift ourselves up.\\n\\nWhen we let ourselves believe that our own success—or self-security, or popularity, or whatever validation we seek—is dependent on the destruction of other women, we all suffer.\\n\\nWe don’t have to be perfect to be valid. Our voice carries weight, even when it wavers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Hear the equality stories from NWO women','We can all choose to challenge and call out inequality. We can all choose to seek out and celebrate women\'s achievements. Collectively, we can all help create an inclusive world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70452,74113,1,'Break away from the same-same with custom illustration','2021-11-09 01:54:49','2021-11-09 01:54:49','a3430925-5703-4553-b73d-771f9021c9b4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tiYExhhMPf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"There’s nothing more special than something made just for you.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You hold it loudly and proudly for all to see—and they notice because there’s nothing else in the world quite like it. And this makes you treasure it that little bit more.\\n\\nThe dream of an illustrator is to have time, budget and ability to craft a bespoke masterpiece for every job that comes across the desk.\\n\\nThat dream doesn’t turn to reality very often. But that doesn’t mean your brand has to revert to using the same old stock illustrations everyone else uses either.\\n\\nThere are so many ways to get over those hurdles when a project doesn’t have time or budget to allow for a custom piece.\\n\\nA lot of the time, stock illustration can be tweaked to give it the edge it needs to stand out from the crowd.\\n\\nChange up the colours, mix up the style and jazz up the faces.\\n\\nSometimes stock forms the base for us to build something fresh. And other times there might already be the perfect stock illustration that tells the right story without much tweaking at all.\\n\\nWhatever the constraints—budget, time, brief—there’s always a way to break free. It just takes some thinking outside of the box.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-amC4hnZM56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"If you’re drowning in a sea of same-same, come chat to us and [we’ll get you out of there in no time](/contact).\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Break away from the same-same with custom illustration','There’s nothing more special than something made just for you.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70454,74115,1,'Break away from the same-same with custom illustration','2021-11-09 01:55:40','2021-11-09 01:55:40','27ee269c-bd32-4a01-9d87-49c79377def7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tiYExhhMPf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"There’s nothing more special than something made just for you.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You hold it loudly and proudly for all to see—and they notice because there’s nothing else in the world quite like it. And this makes you treasure it that little bit more.\\n\\nThe dream of an illustrator is to have time, budget and ability to craft a bespoke masterpiece for every job that comes across the desk.\\n\\nThat dream doesn’t turn to reality very often. But that doesn’t mean your brand has to revert to using the same old stock illustrations everyone else uses either.\\n\\nThere are so many ways to get over those hurdles when a project doesn’t have time or budget to allow for a custom piece.\\n\\nA lot of the time, stock illustration can be tweaked to give it the edge it needs to stand out from the crowd.\\n\\nChange up the colours, mix up the style and jazz up the faces.\\n\\nSometimes stock forms the base for us to build something fresh. And other times there might already be the perfect stock illustration that tells the right story without much tweaking at all.\\n\\nWhatever the constraints—budget, time, brief—there’s always a way to break free. It just takes some thinking outside of the box.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-amC4hnZM56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"If you’re drowning in a sea of same-same, come chat to us and [we’ll get you out of there in no time](/contact).\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Break away from the same-same with custom illustration','There’s nothing more special than something made just for you.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70456,74117,1,'Why you need a six-month comms strategy for your website','2021-11-09 01:56:33','2021-11-09 01:56:33','b0719be4-c19b-4629-80b9-c99ce899780e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AgEbVkr4de\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"YOU KNOW THE FEELING: AN AD PROMISE DRAWS YOU IN, YOU CLICK THROUGH TO THE WEBSITE AND YOU’RE IMPRESSED BECAUSE IT LOOKS SUPER SLICK.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Then you actually read it. And now you’re disappointed because it doesn’t actually say anything other than the surface detail of a business.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QesBwreMAq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"These websites are so common they’ve earned the term ‘brochure’ website. They look great, but that’s it.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-b9aMnjAcJ0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We see it all the time and think it’s such a shame. Why? Because a website can be so. much. more.\\n\\nHow can your website escape the dreaded brochure effect? In short, don’t set and forget.\\n\\nGood websites move, breathe and live—just like your business does.\\n\\nEveryone knows it’s good practice to regularly update your website messaging and functionality. But you need to actually get around to doing it and—more importantly—have a reason for making a change.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3YeCOos4iz\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"So, what’s your strategy?\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-V4Ur8T6jd4\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A website communication and engagement strategy has so many benefits. But the biggest one by far is SEO.\\n\\nBy biggest we don’t mean the most confusing or time-consuming. It simply boils down to content. Fresh content tells Google: This is who I am! This is what I do! See me! Hear me!\\n\\nGoogle’s algorithms are super clever because they serve up the sort of content people want. But it means Google can only give people the content they want if it knows about your business and what you’re offering.\\n\\nOf course, there are some technical aspects to consider. But your best SEO strategy is a long-term communications plan.\\n\\nDo you know what the next six months for your website content looks like? What can you offer your customers other than opening hours and where you’re located?\\n\\nBy developing a digital communications strategy, your website gets updated regularly, which helps Google share your message with the right people at the right time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5XBczMM2nF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Potential customers will find you, engage with you and trust you enough to get in touch.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W1NCV9CxoK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You have so many options for interesting content. It could be a thought-leadership piece, event, media release, whitepaper, testimonial—the list can go on.\\n\\nWe have a huge amount of communications tools and angles we can develop to bolster your web presence.\\n\\nGoogle also loves a fast, responsive website. Optimising your website by using the latest version of your content management system will ensure your site is running smoothly and as fast as it can.\\n\\nLikewise, this will make your site more secure and help prevent security breaches (particularly important if you use WordPress).\\n\\nWe also offer long-term website maintenance plans. These include detailed server monitoring and ensuring your CMS and plugins are up-to-date.\\n\\nFor more critical sites, we offer zero downtime code-update deployments.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v9RKLjPOWn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Talk to us about a long-term strategy for your website so it can be more than just another ‘brochure site’.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Why you need a six-month comms strategy for your website','Everyone knows it’s good practice to regularly update your website messaging and functionality. But you need to actually get around to doing it and—more importantly—have a reason for making a change.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70458,74119,1,'Pretty or powerful? And can you have it all?','2021-11-09 01:57:07','2021-11-09 01:57:07','f9c62fd3-3d96-4ef3-b45a-6c180b275b91',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UxDAMYmx0G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Being a commercial creative means someone is hoping, expecting and paying for a result.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"But just because something is creative in its execution doesn’t mean it’s going to be effective in achieving its goal.\\n\\nHere are five pitfalls to avoid when procuring creative services:\\n\\n1. Hiring a single creative, like a designer, to be a whole creative team. Your supplier will end up working in one strength and many weaknesses.\\n2. Procuring from a supplier who can use design software but isn’t a designer. The work will miss the mark despite looking okay.\\n3. Working with a graphic designer who isn’t skilled in the type of design you need (like brand design). You’ll get a pretty logo lacking in brand story and meaning.\\n4. Jumping straight into design without a strategy. You’ll receive design work that’s lovely, even beautiful… but not strategic.\\n5. Failing to define what success looks like. Your supplier’s work will lack purpose. Instead, make sure you have a clear goal that measures the biggest outcome of all: return on investment.\\n\\nSo yes, creative work can be both pretty and powerful. And you can have it all… if you invest in a team of strategically focused creatives.\\n\\nCreative agencies cost more but are teams for a reason. **We\'re much more powerful together than on our own.**\\n\\nJust like a hand of aces versus a single 3.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Pretty or powerful? And can you have it all?','Being a commercial creative means someone is hoping, expecting and paying for a result.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70460,74121,1,'Seven mistakes people make building websites','2021-11-09 01:57:32','2021-11-09 01:57:32','fb1e933c-fd5f-418a-b26d-b188bd44d5d3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-anLTeFZY0U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Now is the moment.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The advertising you’ve done, the marketing budget you’ve spent, the countless planning meetings your team has attended—all that time and money you’ve invested has driven a potential customer to your website.\\n\\nAfter months—maybe years—of effort, your potential customer will make their decision in seconds.\\n\\nThey may love what they see and continue to be interested. Or they may leave, with their memory of you going up in smoke and your investment with it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EfutEvAS20\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"That’s why it’s so important to build an effective website.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZPpIywfo5M\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Framing a website to contain everything you need is challenging. Some websites become too word-heavy, while others lack structure and narrative.\\n\\nGetting your website right from the beginning can save you a lot of pain in the long run.\\n\\nHere are our tips for tackling website mistakes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUHWHfibhh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. Unacknowledged expectations\",\"plainText\":\"What do you expect your website to do for you? You want this investment to count, so be informed, decide what you need and be intentional with your allocated budget.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kEhIZbV4lw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There are only two options—either start with careful planning and consultation and spend a realistic budget, or jump in with assumptions … and experience scope-creep, frustration and the need to pour more money in later. \\n\\nYour time and money (and sanity) are too valuable to waste on option two. So, choose wisely.\\n\\nIt’s also important to understand the purpose of your website. A website for a website’s sake helps no-one. Your business is unique so your website should be, too. \\n\\nMake it crystal clear—state who you are, what you do and what you promise your customers. \\n\\nSet yourself up for success by providing your developer with a clear website purpose, an informed plan and a predetermined budget.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AvlLtsTA5v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"2. A guess is no good\",\"plainText\":\"Analytics, metrics or key performance indicators (KPIs)—they’re all clever ways to study the website user journey.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KbVtpoSNTv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"What do you need your website to achieve? This will depend on what kind of product or service you offer and the kind of experience you want to create for the user. \\n\\nLay out your objectives and match them with KPIs.\\n\\nThere are plenty of ways to get insight into your website. Consider bounce rates, session duration or pages per session metrics. \\n\\nOr you could sharpen your content strategy by watching goal conversion rates of passive to active website users. \\n\\nUnderstanding your metrics and the goals you want to achieve will also help you to understand how your website interacts with its digital ecosystem.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p5FEdYJwJA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"3. It’s not for you\",\"plainText\":\"It might be about you, but the website isn’t for you.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VInDUCQqbf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Optimising your website starts with learning what your users are responding well to. How are they getting to your website? What kind of content are they reading? When do they read it? How long are they staying?\\n\\nBy understanding your metrics you can shape a truly effective website experience for your customers. It’s all in the detail—from content creation to search engine optimisation.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-elwxPOwb2f\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"4. Information overload\",\"plainText\":\"Your website is where your potential customers will go to check your credibility.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-07RQSQ8ts5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Credibility is about trust. One way to build trust is to position yourself and your organisation as experts. However, credibility isn’t just about what you know—it’s about who you are. \\n\\nInclude stories and testimonials about you and your organisation to avoid information overload. \\n\\nThen, potential customers will leave your website satisfied that you can be trusted ... and they\'re one step closer to doing business with you.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4aZLU4d7lj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"5. Losing the user\",\"plainText\":\"Many people complain about feeling lost on websites.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5Up8K6KfhA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The customer journey should be clear. If the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. \\n\\nUse tabs and sub-pages for different categories, and make it logical. For best results, spend time studying user movements and running trials and tests. \\n\\nOver time your predictions will become more accurate as you get to know your audience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-J6N6kO7pK4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"6. Wasted words\",\"plainText\":\"Capture your customers quickly.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gvCeMnMMmI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There are some hallmarks we use when writing web copy. Here are a few of them:\\n\\n- short, effective sentences (say the same information with less)\\n- sub-headings and headings containing keywords\\n- everyday words the average reader can easily understand (plain English)\\n- direct language\\n- consistent, logical structuring of information.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9cFms9o1W6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"7. Don\'t be unfriendly\",\"plainText\":\"How does your website display on mobile?\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WNBSOqBQRA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The majority of the time, someone will be visiting your website on their phone (68.1% in 2020 to be exact). That means when it comes to your website design, it\'s not enough that your website simply works on mobile. It needs to be designed with mobile in mind **first**.\\n\\nIf your website doesn\'t look amazing and function seamlessly on mobile, your customers won\'t go looking for their nearest desktop computer...  they\'ll look for another website. \\n\\nWhat kind of service do you give your customers in person? Ensure they experience the same quality on your website, and more importantly, on their phone.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Seven mistakes people make building websites','The advertising you’ve done, the marketing budget you’ve spent, the countless planning meetings your team has attended—all that time and money you’ve invested has driven a potential customer to your website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70462,74123,1,'The building blocks of branding','2021-11-09 01:58:03','2021-11-09 01:58:03','6b7bd68b-c950-477d-a560-51d567f76b29',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UBcW4IgaI5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Through 20 years of branding experience, we’ve come to understand stakeholder engagement is essential for a brand to have cut-through.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We’ve engaged with our clients’ stakeholders for many years and in many ways—ranging from formal, formative market research through to in-depth focus groups, workshops, community forums, brand satisfaction surveys and phone interviews.\\n\\nNo matter the method, what really counts is that we capture how people relate to your brand. That relationship leads to relevance and then the ultimate goal: resonance.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qaQGFaRj3d\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Relationship\",\"plainText\":\"Every great brand is built on relationship.\\n\\nWhen you form healthy relationships with stakeholders, you open yourself up to a range of opinions. Generally, feedback gets more constructive as the relationship grows healthier.\\n\\nIf you’re the brand manager, it can feel a bit like tough love at first—but it does get easier.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IDzmWzpUSE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Relevance\",\"plainText\":\"So much more than a logo, brands are heavy with meaning for stakeholders. And so if the environment changes but your brand doesn’t, the meaning is lost.\\n\\nA lot of the stakeholder feedback we hear about brands is that they’re outdated or lack appeal. Without relevance, your stakeholders no longer feel the love.\\n\\nConstantly retune yourself to your stakeholders and you’ll keep fulfilling their needs.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8Wdlr8QGTN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Resonance\",\"plainText\":\"Resonance is where understanding meets impact.\\n\\nA brand rich with resonance is the holy grail of marketing and, true to legend, few reach it.\\n\\nThat’s because resonance means your brand is a perfect fit for your stakeholders’ environment, pain points, wants and emotional connection.\\n\\nResonance engenders attention and respect, and turns want to need.\\n\\nAnd when stakeholders can’t live without your brand? Happy days.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EdELli6glE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"The three Rs start here\",\"plainText\":\"Whether you’re looking to name and brand or rename and rebrand, your brand journey starts with understanding your stakeholders.\\n\\nTalk to us about how to take your first steps.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The building blocks of branding','Through 20 years of branding experience, we’ve come to understand stakeholder engagement is essential for a brand to have cut-through.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70464,74125,1,'Want to understand your brand? Ask your stakeholders.','2021-11-09 01:58:38','2021-11-09 01:58:38','8074d142-2d9d-4b7a-b946-2afa6368c800',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pb6yRuUQJr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":[],\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BpDlpLY30k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Whether they are inside, outside, removed or closely involved—stakeholders have the insight businesses need for long-term growth and sustainability.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"If they are a stakeholder, they have a connection with you.\\n\\nAnd like any other relationship, they need to know their connection, time and opinions are valued.\\n\\nIt often takes an open mind to find what works for you and the stakeholder.\\n\\nFinding this place of mutual benefit can lead to business growth and longevity.\\n\\nWe’ve broken down our approach to nurturing stakeholder relationships for meaningful engagement.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-023wqZnDwH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Your stakeholder is anyone who can be impacted by your business.\",\"plainText\":\"Once you really understand this, you’ll start to notice the cycle of impact between the stakeholder and your business. And, this is partly why we begin to engage with stakeholders—to understand how different groups are responding, reacting or behaving.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZC7YPx4oyi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"But who are they, really?\",\"plainText\":\"Now, go deeper to really understand the nuances of your stakeholder groups.\\n\\nYour engagement plan should be detailed enough to allow for different levels of accessibility, and demographic and cultural considerations. The better you nuance, the greater the feeling of respect and care you’ll engender.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4fsgssb3iu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"What do I need to achieve here?\",\"plainText\":\"There are varying degrees of impact across the common types of engagement—inform, consult, involve, collaborate and empower. Every impact is a win for you.\\n\\nBy inviting stakeholders to provide advice and guidance, you are showing interest and genuine regard for their opinions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-zK1GdW2Vy7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Let’s talk\",\"plainText\":\"A healthy and productive conversation is two-way. We pursue positive and productive conversations with stakeholders because we need to understand stakeholder perspectives, and we need to hear it from them.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wWO0nagqvx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bye for now\",\"plainText\":\"The conversation will close, but the relationship isn’t over. Stakeholders have given their time, effort and reflections. It’s your turn to respond with accuracy, timeliness and balance.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8YdtZLjoMO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"The truth is, these conversations take patience, a steadfast commitment to values, sometimes sacrifice, and always an open mind.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"At NWO, we care about stakeholder engagement because we regularly witness the impact it has on the health of businesses and organisations.\\n\\nIs it important to you?\\n\\nTalk to us about stakeholder engagement today.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Want to understand your brand? Ask your stakeholders.','Whether they are inside, outside, removed or closely involved—stakeholders have the insight businesses need for long-term growth and sustainability.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70466,74127,1,'Top 20 tips for SEO','2021-11-09 01:59:29','2021-11-09 01:59:29','59324bdb-17e5-47a0-980e-8819ffd86308',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P9HDvjQfFI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"GOOD SEO STARTS WITH A BIT OF DIY.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sure, there are loads of experts and agencies out there that specialise in the field, and many of them do a great job.\\n\\nBut there’s actually plenty you can do yourself before you even need to look for an external supplier to help with your SEO.\\n\\nTo get you started on your next SEO DIY project, we’ve put together a top 20 checklist.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"1. Do your research\",\"text\":\"Identify key search terms, words and phrases, and check out competitors’ sites.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"2. Work out where you are now\",\"text\":\"As soon as possible, keep a regular record of where your site currently ranks in search results, using various words, phrases and questions.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"3. Work out where you want to be\",\"text\":\"Define your goals early on so you can measure your progress and adjust your strategy as you go along.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"4. Make your content relevant\",\"text\":\"Search engines provide the most relevant results to a searcher’s query, so write content based on what people might search for.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"5. Improve the quality of your content\",\"text\":\"Publish helpful, useful articles, videos and other types of media that people will want to engage with.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"6. Think about user experience\",\"text\":\"Make sure your site is easy to navigate, with plenty of relevant internal links to keep users on your page for longer.\"}},\"new7\":{\"type\":\"6\",\"fields\":{\"heading\":\"7. Ensure your site is responsive\",\"text\":\"Is your website designed to resize for viewing on desktop, tablet and mobile devices? It should be.\"}},\"new8\":{\"type\":\"6\",\"fields\":{\"heading\":\"8. Include plenty of internal links\",\"text\":\"This helps pushes traffic around your site, building higher ‘trust signals’ for Google, and gives your audience more to read.\"}},\"new9\":{\"type\":\"6\",\"fields\":{\"heading\":\"9. Write meta descriptions\",\"text\":\"This short paragraph of text under your page’s URL in search results can really improve the chance of someone clicking on it.\"}},\"new10\":{\"type\":\"6\",\"fields\":{\"heading\":\"10. Include title tags\",\"text\":\"These few keywords describing the page and your brand name tell visitors and search engines what your site is about in the most succinct way possible.\"}},\"new11\":{\"type\":\"6\",\"fields\":{\"heading\":\"11. Tag your images\",\"text\":\"Search engines cannot ‘see’ images but they can ‘read’, so it’s important to describe any pictures you upload to your site.\"}},\"new12\":{\"type\":\"6\",\"fields\":{\"heading\":\"12. Create evergreen content\",\"text\":\"More thoughtful and practical advice-based articles can create better results over the long term. Top 20 list, anyone?\"}},\"new13\":{\"type\":\"6\",\"fields\":{\"heading\":\"13. Consider your domain name\",\"text\":\"Having a ‘keyword-rich’ domain name can improve ranking but can also lead to closer scrutiny by search engines.\"}},\"new14\":{\"type\":\"6\",\"fields\":{\"heading\":\"14. Think about headlines\",\"text\":\"Make headlines as snappy, attractive and descriptive as possible, and stay away from clickbait.\"}},\"new15\":{\"type\":\"6\",\"fields\":{\"heading\":\"15. Turn on comments\",\"text\":\"This helps generate a community of engaged users and, whatever their opinion of your content, you’ll know it’s being read.\"}},\"new16\":{\"type\":\"6\",\"fields\":{\"heading\":\"16. Go social\",\"text\":\"By using social media channels as a genuine way to interact with customers, you can help generate interest in your brand and drive traffic to your site.\"}},\"new17\":{\"type\":\"6\",\"fields\":{\"heading\":\"17. Watch your on-site advertising\",\"text\":\"Intrusive ads can destroy the pleasure of viewing your content and also slow your site down (not good for SEO).\"}},\"new18\":{\"type\":\"6\",\"fields\":{\"heading\":\"18. Avoid keyword stuffing\",\"text\":\"Some search engines will actually penalise you for obviously overusing certain keywords on your pages.\"}},\"new19\":{\"type\":\"6\",\"fields\":{\"heading\":\"19. Be aware of duplicated content\",\"text\":\"If two sites publish identical content, search engines will only index one of those pages.\"}},\"new20\":{\"type\":\"6\",\"fields\":{\"heading\":\"20. Don’t hide links and text\",\"text\":\"Doing things like hiding white keyword-stuffed text on a white background or hiding a link in a full stop is likely to be punished by search engines.\"}}}}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Follow these tips and you’ll be well on your way up the rankings in no time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Top 20 tips for SEO','To get you started on your next SEO DIY project, we’ve put together a top 20 checklist.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70468,74129,1,'Simplifying the complex: Fifteen years of marketing schools','2021-11-09 01:59:54','2021-11-09 01:59:54','9e3871f9-69ed-4c14-8c7b-2c4804f38019',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WAYo0QEnCs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"After 20 years of marketing—including 15 years working with schools across Queensland and New South Wales—I am steadfast in my belief that there is no marketing challenge as complex as that faced by schools.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In what other industry would you find thousands of individual stakeholders—students, parents, teachers, alumni and more—all with do-or-die expectations?\\n\\nOr an environment that can, quite honestly, change the trajectory of children’s lives?\\n\\nThen you have the two very distinct markets—internal and external—often with very different needs that need to be met with minimal budgets.\\n\\nThe experience of school changed little for nearly a century but, in the past 20 years, it has evolved in such leaps and bounds that today’s parents struggle to recognise it.\\n\\nPhilosophically, there are few industries I can think of that have such a strong evidence base to guide practice—here I’m thinking of teaching and learning—yet the required outcome is often diametrically opposed to it. \\n\\nIt’s little wonder that I find the business of marketing schools endlessly fascinating.\\n\\nOnly this morning I was in another principal’s office, talking through these very complexities. In our conversation, we touched on what I’ve discovered over the years are three bedrock principles every school needs as their marketing foundation. They’re my way of transforming a little of the complex into the simple.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Esbo1iQq5g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. Work out what makes you unique\",\"plainText\":\"Marketing and enrolments teams live and die by their numbers. \\n\\nIt is endlessly tempting, then, to try to go wide in your appeal so that you create the biggest possible net. \\n\\nIn practice, though, it means no-one knows what you stand for. \\n\\nThe better alternative is to embrace what makes you unique and then market that hard. You’ll end up attracting families that are the right fit for you and work hard as your ambassadors. \\n\\nInternally, there’ll be great cohesion, too, because you’ll attract and retain great educators who get what you’re about and support it in their words and actions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v1FFRTuEFs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"2. Don’t be afraid to look like you’re unique\",\"plainText\":\"If you’re bored one day in your office, try this game. \\n\\nGet ads from three schools, and then block out their hats and uniforms. Can you still tell them apart? \\n\\nIt astounds me that we continue to use sterile, look-alike images—hey, here’s a girl in a lab coat with a test tube as proof that we promote girls in STEM!—that don’t reflect the day-to-day experience of what it is to learn at your school. \\n\\nCelebrate your uniqueness—and set yourself apart from your competitors—by choosing unique visual styles and photography.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cMg5IvARdG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"3. Now stay unique\",\"plainText\":\"Over time, teachers and leaders of schools get to know each other pretty well. \\n\\nPrincipals, in particular, know other schools like bookies know racehorses. The net result in marketing is that your great idea quickly becomes next year’s norm… and after a few years, what was edgy is simply outdated. \\n\\nWise schools invest in a middle ground here. \\n\\nThey start off strong and then review and refresh their brand every year or two. \\n\\nThat way, subtle tweaks don’t destabilise your internal audience but you stay fresh and relevant externally.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3XrIiJiL9w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Want to know more?\",\"plainText\":\"Suzanne advises schools on sustainable marketing strategy that helps them get the most from their internal resources. To chat, phone 07 3334 8340 or email suzanne@newwordorder.com.au.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Simplifying the complex: Fifteen years of marketing schools','After 20 years of marketing—including 15 years working with schools across Queensland and New South Wales—I am steadfast in my belief that there is no marketing challenge as complex as that faced by schools.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70470,74131,1,'The 6 steps of content creation','2021-11-09 02:00:48','2021-11-09 02:00:48','25cddf86-0fea-40e3-a5ec-ded9929ed6c2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-92RCseTSp0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Now you need to add some real value.\\n\\nTime-poor organisations need their content to work across different channels online—including websites, e-newsletters, blogs and across social media. One way to add value to your existing, more sales-focused content is through content curation. Content curation means finding useful content online, curating it for your audience and re-telling it in your voice and with your advice.\\n\\n##### **Here’s how to optimise, write and curate content for your target audience.**\\n\\n###### **Defining your goals**\\n\\nEvery good plan starts with defining what it’s trying to achieve. How do you want your content to define your business? What are you offering your target market? Do you want to be a thought leader in your particular area?\\n\\nContent curation is about meeting your customers where they are and offering them something they’re not getting elsewhere. It’s about finding, gathering and sharing information of value with them; positioning your business and brand as an authority both with original content—your sales offering and business learnings—and information you’ve found and shared online. Participating in conversations that are happening about your field leads to more engagement with your target market, the ultimate goal being to give your brand a voice of value that will see your audience come back again and again for your offering.\\n\\n###### **Getting started**\\n\\nIt’s important to remember that well-executed content curation isn’t about regurgitating content that was already published. Instead, it’s your business’ personal re-telling of a story. As Susan Gunelius wrote for Forbes, the human element of content curation is what makes curated content compelling.\\n\\nTherefore, when offering your audience valuable content, remember to tell your story. What are you saying that’s different? What do you know that others might not? Involve your whole team—not just marketing and sales—and that story will evolve to give your business a truly useful and unique voice.\\n\\n###### **Finding content**\\n\\nHere’s where you get amongst it!\\n\\nWant to know where your target market is looking for information online? Go exploring! Ask them! Discover for yourself where the good stories are being shared. Find out what topics matter to your goals and audience, and go after them.\\n\\nIntegrating content curation into your broader marketing strategy is the way to go here—it legitimises the exercise and gets your team thinking about the value of your brand and how they can add to it. The best place to start is probably your social media accounts. Valuable content is being shared every day on platforms like Facebook, Twitter and LinkedIn. There are also Google alerts and news aggregate sites that can be set up with your special business needs in mind.\\n\\n###### **Be authentic to find your voice**\\n\\nThere is nothing like the instant world of social media to add value and timeliness to your content. Social media has changed the term ‘sharing’ forever, and the opportunities for your brand are endless. It’s important to add your own value to social content—as Mark Lerner says, if you just \'retweet\', or share an article without including your own voice in the post, you’ll fail to distinguish yourself from everyone else who shared that content.\\n\\nHow do you find your voice? Authentically, of course! Offer your opinion and add your advice in areas where you are confident. Try to be friendly and informative, and adopt an approachable tone. Not so confident? Ask questions! Get your community talking and they’ll come back to you.\\n\\n###### **Context and thought leadership**\\n\\nGood content curation provides your audience with context and convenience—that means filtering and explaining what you find online, and rewording it in your voice so it’s useful to them. You don’t always need to be selling, but you do always need to be mindful of your brand and of offering real value. Knowing who your market is and writing in your ‘voice’ allows you to, as J-P De Clerck says, inform, educate, entertain and engage target audiences.\\n\\n###### **Where to share**\\n\\nThere are many ways to share curated content, but the best way is in a mix of your existing ‘sales’ content. E-newletters and blogs offer an opportunity to share curated and original content, and social media is the most instant way to add your voice to a new idea, and also probably the first place your audience will find you. They’ll also find your website, so don’t forget about the curated content opportunities there. Always remember that you should be providing useful information, not just repeating content or working on the hard sell.\\n\\nContent curation is convenient, but it’s also an important opportunity to add value, develop a business voice and grow an online community. What do you think about content curation? Has it worked for you? Got any tips? Let us know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The 6 steps of content creation','You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70472,74133,1,'B2B is dead','2021-11-09 02:01:18','2021-11-09 02:01:18','72204286-24ef-4e1a-8cf3-4bc40de1f274',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-luIsqIjBj1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"As deaths go, it was a quiet one. Few people knew of its demise.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"But there it lay still: the artificial divide between B2B and B2C marketing, gone forever.\\n\\nWhy bother lamenting the dead? Dare I say, it’s good riddance to a dodgy invention.\\n\\nThe idea that marketing business-to-business took entirely different skills and strategies to talking to consumers has its roots back in the early Noughties. The notion, which most marketers sadly still hold, was that because the volume of B2B transactions is so much higher than B2C—if you count every transaction required along a manufacturing supply chain, for example—then B2B branding requirements were stronger, too.\\n\\nConversely, the B2C belief held that the consumers of the world needed entirely different marketing strategies to convince them to open their wallets.\\n\\nTrue, where they differ most is in the justification of purchases. In B2C land, I need to convince myself why I should buy yet another pair of red shoes. (It’s a short discussion.) In B2B, I might be lobbying the board to invest in an expensive new CRM system.\\n\\nBut the truth is both groups share more similarities than differences.\\n\\nYour customers—be they businesses, consumers or both—have similar emotional and logical requirements that must be met. The relationship lifecycle between a purchaser and a brand exists with businesses and consumers alike. Both groups also frequent the same social media spheres, are Google-happy and web-savvy, and require strong brand confidence in order to purchase.\\n\\nThe illusion that you’re selling to a company in B2B should be seen for what it is. In retail or in business marketing, you’re selling to individuals. And each wants to feel that you get them.\\n\\n##### **Long live H2H.**\\n\\nWhich is where yet another acronym is starting to make a play: H2H, or human-to-human marketing.\\n\\nIt espouses the belief that we all, business and retail customers alike, are looking for connection, inclusion and to be understood. If you take that as your starting point—and not your burning need to produce another brochure—then the marketing toolbox available to your business automatically grows.\\n\\nIt means the vast strategies already out there, like relationship marketing and continuous touchpoints, become as relevant to a retail customer as to the business that buys your widgets. And the traditional B2C tools like social media become far more relevant B2B because they help build connections better than a sterile product flyer.\\n\\n##### **Let’s make H2H practical.**\\n\\n**1. Open your horizons**\\n\\nSwitching your mindset to focusing on the individual, human needs of your market means you can open your marketing to all sorts of potential tools. Just because you run a hair salon doesn’t mean you can’t start sending out a monthly email newsletter—if your customers are the kind of people that like to know more about you. And just because you’re an accountant doesn’t mean you can’t lead an industry group on LinkedIn or advertise on Facebook—if that’s where you’ll find the types of sales you want. Think about your customers, and let their needs lead you.\\n\\n**2. Make your customers feel**\\n\\nSales overwhelmingly come from relationships in my business, so meeting my clients’ emotional needs is a no-brainer. If my clients are happy, they’ll stay.\\n\\nBut even if your sales rely heavily on good old-fashioned foot traffic, it’s relationships that will lure them and keep them. So, in every tool you use to get to market, make sure you get the emotional kicker in. Empathise and prove you understand their needs.\\n\\n**3. Ask your employees what they think**\\n\\nIt’s one thing to make marketing decisions from an ivory tower. Chances are it’s your staff who really know how your clients think, or how your customers behave. So get their ideas and integrate it into your marketing. Let them drive your innovation.\\n\\n**4. Finally, listen to your customers**\\n\\nThere is marketing gold in every intentional conversation you have with a customer. Ask the ‘why’ that follows the tough questions: Do you feel safe with my business? Do you like dealing with us? Would you refer us to your friends? The answers will revolutionise how you think about marketing to your customers.\\n\\n---\\n\\n*Written for the February 2014 issue of Inform, the monthly magazine of the Chamber of Commerce and Industry in Queensland.*\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'B2B is dead','As deaths go, it was a quiet one. Few people knew of its demise.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70474,74135,1,'8 important marketing questions for every business','2021-11-09 02:01:53','2021-11-09 02:01:53','626f4e64-2a53-46cd-82e0-a03767b7b0c4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VzKHBkk2Ca\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Marketing communications in business is all about attracting and retaining customers. We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications—because they know customers are fickle, and competitors are waiting to pounce on any weakness.\\n\\nThe same philosophy of tight strategy and execution should drive your business. Effective marketing communications must be an essential part of your core business strategy to ensure you’re pushing the same, consistent message through every aspect of your organisation.\\n\\nBut it’s not always so easy to go it alone. If you’re in a small business and know you need to step up, here’s a handy checklist of the marketing questions you need to answer to keep your customers in tune with you—and your competitors at bay.\\n\\n##### **Who are my existing customers?**\\n\\nThe best way to sell to your customers is to first understand who they are, why they buy from you, and what value they expect from you. And the best way to learn this? Listen to them. Marketing communication begins with good customer relationships, which are almost like your own form of market research.\\n\\nWhen you talk to your customers, you’ll learn things like your customers’ age, income, education, how often they buy from you, what their buying triggers are and how they’re influenced. This is a valuable step in honing your marketing message, so don’t be tempted to think you already know the information if you’ve been in business for a while. Every customer conversation will add another layer to your understanding.\\n\\n##### **Who are my potential customers?**\\n\\nIt’s just as critical to have a very clear understanding of your desired target market and new customers. Get as detailed as you possibly can. The more specific you are, the better you can develop messages for them.\\n\\n##### **Who are my competitors?**\\n\\nUnderstanding who competes for your customers—and what they’re offering—is vital. Get very familiar with every aspect of your competitors’ businesses—including their reputation, prices and marketing material. This knowledge will help you position your marketing communication relative to how your customers are already being targeted and differentiate yourself in the market.\\n\\n##### **What am I trying to achieve?**\\n\\nUnderstanding why you’re communicating with your customers is essential. Are you purely after quick wins? Or preparing the ground for a new product or stronger relationships? The rationale and potential value for any marketing effort should determine how much money you need to spend, and where it’s best spent.\\n\\n##### **What am I trying to say?**\\n\\nThis is where everything comes together. You must now develop clear, key messages that talk up your product or service, meet the expectations and needs of your new and existing customers, and differentiate yourself from your competition.\\n\\nMake sure you have no more than five key messages—in fact, the fewer the better—and make them specific and meaningful. That’s how you stand out in the crowded market. Ensure your customers are aware of your business and its products or services, and why they should care (e.g. What’s in it for them? And what are the true benefits?). These benefits should be factual and real. It’s important not to overload customers with information, but rather to be clear and articulate.\\n\\nAll of your marketing communications should include a strong call to action: What is it that you want customers to do once they’ve interacted with you? Leave them in no doubt and make it easy for them.\\n\\n##### **What’s the right channel?**\\n\\nThere’s no doubt that it’s a busy marketplace when it comes to finding the perfect place to share your marketing messages. The challenge here is in focusing and narrowing your communication—and finding the right time and place to connect with your customers.\\n\\nMany marketers are now jumping on social media networks, but that might not be where your customers can be found. It’s important that you understand how and when they want to hear from you, and use that information to foster a true customer relationship.\\n\\n##### **Is my strategy integrated?**\\n\\nCommunicating in an integrated way across all channels (such as website, emails and brochures) means your brand will become better known and understood. Integration means that every time your customers hear from you, they get the same feel for who you are. By creating consistent, strong marketing communications, your customers will identify and remember you into the future.\\n\\n##### **Finally: Am I communicating with genuine creativity?**\\n\\nCreativity isn’t about paying your local print shop to pull together a flyer with your logo on it, or using a WordPress template to build your long-overdue website. They might be tactics that you use, but they’re not what creativity is really about.\\n\\nTrue creative thinking pulls together everything you know about your business, your goals and your customers into a single, cohesive package that cuts through, connects and resonates. Creativity distills everything down to the right words, images and design so that your marketing collateral has the right impact. No business can afford to skimp on this stage because getting creativity right means you’ll get the results you’re really after: maximum return on your marketing investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'8 important marketing questions for every business','Marketing communications in business is all about attracting and retaining customers. We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications—because they know customers are fickle, and competitors are waiting to pounce on any weakness.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70476,74137,1,'What the artist breaks','2021-11-09 02:02:27','2021-11-09 02:02:27','fc7d9e42-28c1-4643-b04b-678c3e5f6de7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QjbPRQcxAH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Bill Bernbach was the founding creative director of legendary Manhattan ad agency Doyle Dane Bernbach (DDB). He came out with quotes like:\\n\\n“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art”, and\\n\\n“Word of mouth is the best medium of all”, and\\n\\n“Rules are what the artist breaks; the memorable never emerged from a formula.”\\n\\nThat’s really provocative stuff that makes you nod your head at the truth and simple power of his thinking—and imagine how inspiring but uncompromising a boss he would have been. What an exhilarating time to be writing.\\n\\nBernbach not only had a way with a turn of phrase, but he also really set up the structure of creative teams for marketing and advertising, and was, of course, part of the inspiration for Mad Men. But mostly, he was a writer. And what a writer he was. His firm revolutionised advertising copy and laid out the early foundations for brand storytelling through engaging narrative and brand persona development. We can, and have, all learned from these guys.\\n\\nIn the 1960s, DDB took on Volkswagen as a client and began creating a series of print ads that referred to the VW as a “lemon” and encouraged consumers to “think small”. The copy, by the incomparable Julian Koenig, starts out saying “This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished, and must be replaced.” Not exactly sales speak.\\n\\n##### **It was funny. It was clever. And it was ground-breaking.**\\n\\nFor the rest of the decade, VW kept their unconventional campaign rolling. DDB’s strategy of turning seeming faults into benefits was a huge hit. One ad didn\'t even include a picture of the little lemon: “No point in showing you the 1962 Volkswagen. It still looks the same.”\\n\\nMuch has been written about the ads, and you can take a look at a bunch of them here if you like. It was ranked the best advertising campaign of the twentieth century by Ad Age, and it deserves the title. This sort of brand bravery is rare and may be a little of its time, too. The truth is that the power is all right there, in the copy, which exists to inspire us. Last words to Mr Bernbach himself:\\n\\nYou can say the right thing about a product and nobody will listen. You\'ve got to say it in such a way that people will feel it in their gut. Because if they don\'t feel it, nothing will happen.\\n\\nWhat is your brand really saying?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What the artist breaks','It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70478,74139,1,'Righting writing','2021-11-09 02:03:06','2021-11-09 02:03:06','0fdcdd23-5519-4f58-a11d-656970546f22',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WiIX62eIQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Uni was when I found my purpose in life. A passionate lecture on the very first day was my ‘eureka!’ moment that then propelled me through a double major in communications, 10 years in a newsroom and countless more in corporate writing.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"But it all could have come tumbling down in the stern and unyielding face of just one lecturer: Ros Petelin.\\n\\nLike most kids who gravitated toward the arts in school, I’d been feted as a bit of a writer. I wrote installments of unreasonably sappy romance novels late at night and distributed copies to peers on the train the next morning. I won an academic scholarship for my writing (although nearly lost it many times for my maths).\\n\\nIt was left to Ros—now an associate professor in the School of English, Media Studies and Art History at UQ, and a well-respected writer in business communication—to tear my self-made kingdom down, word by word, until I could rebuild it on more solid foundations.\\n\\nHere’s what I now know to be true about writing effective business words.\\n\\nThanks, Ros. I hope you’re grading more kindly these days.\\n\\n##### **Trick #1: Talk like your audience**\\n\\nIf you’re writing for your business, forget formal words and don’t allow fear of failure—or grammar—to stop you writing. Instead, a trick I’ve long used in business writing is to hear a typical customer’s voice in my head, and then to write like they talk.\\n\\nLike acting, the craft of writing involves immersing yourself in the character. In this case, the character is your customer—and by sounding like them, you’re more likely to draw them in.\\n\\n##### **Trick #2: WIRMI**\\n\\nI have Ros and her fondness for US author Linda Flowers to thank for WIRMI. The acronym ‘What I Really Mean Is’ is extraordinarily helpful in bringing clarity to business writing, and it’s a tool I still use daily.\\n\\nYou can use WIRMI as a catchphrase at any point of your writing—when you’re trying to work out exactly what you want to say, and when you’ve written something and you need to ensure it says what you want, clearly and well.\\n\\nIf you’re not comfortable with writing—and plenty of people would rather line up for a root canal than write an essay—this is a great way to check you’re on track.\\n\\n##### **Trick #3: So nice you read it thrice**\\n\\nFinally, if you’re satisfied that what you’ve written is the best you can do, read it through once more—and then put it down.\\n\\nAfter a few hours—or a few days, if you have the time—pick it up and critically read it again. Make a few adjustments. Delete a few words. Then hide it again.\\n\\nOn the third go, after another break, pretend you’re the customer and read it aloud to yourself as though you’re seeing it for the first time. If you have no more changes to make to it, it’s good to go. But chances are, you’ll think of a few.\\n\\nWhy at least three reads? Professional writers and editors know better than anyone that great writing comes from multiple drafts, not a single session of inspiration. Taking a break in between drafts—although hard to do in a busy work day—can be the key to achieving great results.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Righting writing','Uni was when I found my purpose in life. A passionate lecture on the very first day was my ‘eureka!’ moment that then propelled me through a double major in communications, 10 years in a newsroom and countless more in corporate writing.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70482,74143,1,'Aseeos','2021-11-09 02:05:30','2021-11-09 02:05:30','391468e3-b992-452e-9d5d-b44bdc604698',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Delivering for disruptors',NULL,NULL,'Aseeos rebranded to transform its 10-year-old installation business into an industry-disrupting model that solves age-old industry problems of supply, quality and budget overruns. We worked closely with the team to take its core brand elements and develop a full range of collateral, including signage, brochures and catalogues, video, marketing, events and website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bmUfyXmDcz\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47997\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fyTxfCvyJr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47773\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WYeceTl1wB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/194746924?h=02b6e594f2&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Aseeos - Delivering for disruptors','Aseeos rebranded to transform its 10-year-old installation business into an industry-disrupting model that solves age-old industry problems of supply, quality and budget overruns. We worked closely with the team to take its core brand elements and develop a full range of collateral, including signage, brochures and catalogues, video, marketing, events and website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70484,74145,1,'Department of Transport and Main Roads','2021-11-09 02:06:04','2021-11-09 02:06:04','268ac8f1-f076-4dbd-a9ad-e5447fa15fba',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'How Queensland Travels',NULL,NULL,'The Department of Transport and Main Roads has measured how, where and why Queenslanders travel since 1976. How Queensland Travels was the first time all of this research had been revealed together.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xiMuwH0qUn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47768\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UGKKHcWkDX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"We crafted a visual metaphor for this important story by enlarging infographic iconography, making it 3D and placing it into real world situations.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ykadeGb8YM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/145833141?h=da493c8de8&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wXJAJa8GTY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":null,\"plainText\":\"The result is a metaphor for the role of data in the real world, especially as it relates to transport.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQiJ46BCqv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47767\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IXjmqTVmWl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":null,\"plainText\":\"Our deliverables included an interactive PDF—written, edited and designed by our team—and the beautiful 3D animated video showing the 3D icons moving in the real world.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Department of Transport and Main Roads - How Queensland Travels','The Department of Transport and Main Roads has measured how, where and why Queenslanders travel since 1976. How Queensland Travels was the first time all of this research had been revealed together.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70486,74147,1,'Pivotus','2021-11-09 02:06:47','2021-11-09 02:06:47','3e9de56f-db0e-45c2-93ce-0150928bd1a5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a pivot?',NULL,NULL,'After rapid growth in recent years, My Media Trading Desk (MMTD) hit the pause button and engaged NWO to ask many of their valued clients: What do you really think of MMTD? Their clients’ generous answers both delighted MMTD and offered a mandate to change and grow. Pivotus is their response.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NhnaCQNxpw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47990\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B78dz1rmC2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"But what do your clients really think?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"NWO began the rebranding process by surveying MMTD’s clients. Commonly held by all of their clients was great regard for their honesty, their industry knowledge, and their unbreakable commitment to exceptional customer service.\\n\\nClients also said they wanted to get deeper insights, beyond the fast and accurate data and delivery MMTD were already known for.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AlIqZXoFkr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47763\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ulVnymquUW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Why Pivotus?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"MMTD needed a new brand to drive their reputation for quality data, strategic advice and superior customer experiences.\\n\\nThe brand needed to convey a clear promise: we’ll rapidly measure and pivot to maximise your media spend returns.\\n\\nTo pivot is to turn on a point—and there’s no better metaphor for how they pivot digital media to get the best possible results for their clients.\\n\\nPivotus is also a call to action: Pivot your brand with their team—because they are nimble, fast and focused in a rapidly changing market.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MJZcxjyvrL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47761\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-w74pYr8Ehf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Founder and CEO Michael Petersen said the new brand better reflects market expectations of their firm and his team’s commitment to a superior customer experience.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VLVB6hcgiC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47992\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GXT7RzNKoY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47764\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Pivotus - What\'s a pivot?','After rapid growth in recent years, My Media Trading Desk (MMTD) hit the pause button and engaged NWO to ask many of their valued clients: What do you really think of MMTD? Their clients’ generous answers both delighted MMTD and offered a mandate to change and grow. Pivotus is their response.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70488,74149,1,'Department of Housing and Public Works','2021-11-09 02:07:46','2021-11-09 02:07:46','bff1b902-e09f-40fd-97de-773d2a110d07',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Have your say in a better renting future',NULL,NULL,'With a range of renting reforms not yet law, we created a campaign to drive renters to a survey where they could have their say.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NnAYpM8RPK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47660\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2V7rQTXdap\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"More Queenslanders are renting than ever before.\\n\\nSo the Department of Housing and Public Works wanted to have open and honest conversations with renters, property owners and managers about what matters and what needs to change.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BQeIecGM9t\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47661\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-mjELLOS8zt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The messaging was compelling and obvious to convince the target groups there was value in them participating in the survey. To motivate the audiences, we tapped into key renting issues but kept a warm and positive sentiment.\\n\\nWe developed display ads, videos and static posts to build awareness and capture interest.\\n\\nPlus, we used long-form Facebook posts to convert target group interest and inform them on the details.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CDacbY6rtS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47662\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W1OXhvU4i4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign had a total of 24 posts across two weeks, reaching 1.37 million individual Facebook users, with more than 42,000 engagements.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VN9WYyb9Pi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47663\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Department of Housing and Public Works - Have your say in a better renting future','With a range of renting reforms not yet law, we created a campaign to drive renters to a survey where they could have their say.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70489,74150,1,'2021-11-09 13:57:36','2021-11-09 03:57:36','2021-11-09 03:57:36','b0f66146-17d3-458b-9bf4-7f40ac8b41b2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70492,74153,1,'About us','2021-11-09 05:39:48','2021-11-09 05:39:48','01623edd-4bc6-48e9-ba36-dcb2926bde59',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AIq0spRzjX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Uncross your fingers.\",\"headingColour\":\"text-white\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Let out that breath you’ve been holding.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We’re a creative agency whose clients sleep at night.\\nThere are no jazz hands, no smoke, no mirrors, no special effects.\\nFor our clients, this means creative confidence for them, their team and those higher up the chain. 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You should assume that unless a service has been explicitly listed in this quote, it is not included in the price.\\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the quote and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of this quote includes full acceptance of the conditions and payment terms listed in this document. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the signed estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, photos, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\n\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\nChecking, approval and signing-off\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\nAlthough we have procedures and systems in place to ensure the highest quality of our work, checking for errors is ultimately your responsibility. On some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred.\\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. \\n\\nDepending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\n\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\n**If timelines are not being kept to on your part and the project is on hold for 90 days or more, we reserve the right to close the project and refund the costs to you of any work not completed. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead.**\\n\\n##### **Digital projects**\\n\\nAdditional terms and conditions apply for digital projects.\\n\\n##### **Consumables**\\n\\nExpenses are incurred during every project. These may include phone calls, printing, couriers, proofs and materials. Your quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n##### **When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 30 per cent of the total project fee before beginning work.\\n\\n##### **When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made.\\n\\n##### **When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of 30 per cent of the total cost prior to commencing your project. In this case, the remaining 70 per cent of our invoice will be split into milestone-based payments.\\n\\n##### **When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n##### **When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n##### **When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n##### **Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements.\\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws.\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\n##### **Project management**\\n\\nAll projects require project management. This fee covers the non-creative or strategic hours we expect our agency will expend in delivering your project.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\n##### **Responsibility for errors**\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\n##### **Supplying material to us**\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – does not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and photography in a digital format unless otherwise specified in this estimate or brief.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. This warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\\n\\n---\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Digital terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### **Overview**\\n\\nUpon project commencement it is expressly understood by New Word Order that the client has agreed to the terms and conditions outlined below.\\n\\n##### **Estimate**\\n\\nThe estimate is valid for a period of 30 days from the date of issue. The estimate has been provided according to an initial client brief. Unless an item has been explicitly listed in this estimate it is not included in the price. Alterations to this brief or specifications will incur further costs. New Word Order reserves the right to alter the estimate should we believe the scope of works falls outside of what was estimated. Please contact the account manager prior to estimate approval should items within the estimate require clarification. All estimates require signed or email approval and order numbers (if an ordering system is in use) prior to commencement of work.\\n\\n##### **Brief / specification / strategy / development planning**\\n\\nAll brief / specification / strategy / development planning documents provided to the client by New Word Order supersede any client brief. The documents are the final brief for the project and will be what New Word Order works from to design and build the project. The client is responsible for ensuring all stakeholders within their organisation and relevant external organisations have read the document/s in full detail. Project design and development will not commence until New Word Order has received sign-off of the documents. Requests not covered within the documents that have been signed off will be treated as alterations to scope and therefore be subject to a costing and timeline review.\\n\\n##### **Timeframes**\\n\\nThe timeline is negotiated at project commencement once the final estimate has been approved. Timelines provided prior to final estimate approval are indicative only and may not form part of the project plan. Deadlines agreed in the timeframe set down at project commencement are subject to change should the client fail to supply requested materials, information and/or access to data, software or other systems according to the agreed schedule. All work will cease and timeframes will be impacted should invoices not be paid within the required period (please see payment notes). New Word Order endeavors to work within timeframes however there are certain factors that are subject to change and are outside our control. As such New Word Order cannot guarantee deadlines will be met.\\n\\n##### **Artwork**\\n\\nArtwork is to be fully approved from all client parties prior to the commencement of further work. Once approved and development commences, artwork alterations will incur further costs. Artwork supplied by the client needs to be to New Word Order specifications. Client must provide a detailed brief including placement and background specifications.\\n\\nOur estimate assumes a standard level of complexity. Upon viewing the artwork, New Word Order reserves the right to put forward an altered estimate should the artwork be not within the budget estimated.\\n\\n##### **Content**\\n\\nWhere this estimate pertains to content entry, time has been allocated for New Word Order to input a set amount of content (as defined by the estimate). Should more time be required, it will be charged at our standard hourly rate. Content cannot be input until the project has been finalised and fully tested by New Word Order. The client timelines should allow content to be uploaded after completion of development and prior to final testing.\\n\\n##### **Supply of material**\\n\\nText, graphics and photography are to be supplied in digital format unless otherwise specified in this estimate. Text is to be fully edited and proofread prior to New Word Order receiving it. All supplied materials must comply with standard copyright requirements. Work will not commence until all supplied materials have been given to New Word Order and they meet the requirements of the New Word Order workflow process. Failure to provide information in a timely manner will result in timelines being pushed out to accommodate.\\n\\n##### **Imagery**\\n\\nUnless otherwise specified in this estimate imagery required for a project that is purchased from a stock library or shot specifically by New Word Order’s professional photographer will be sourced at an additional cost.\\n\\n##### **Corrections, alterations and expenses**\\n\\nExpenses incurred throughout the project including couriers, proofs, and materials are invoiced in addition to the estimated amount. As much as possible we try to accommodate client input and alterations within our estimates. However feedback, corrections and alterations to the brief over and above those estimated will be charged as incurred. The client can reduce the amount of corrections by supplying approved sourced material and instructions prior to New Word Order commencing work.\\n\\n##### **Payment**\\n\\nUnless otherwise specified a deposit of 30% of the total estimate will be paid prior to the commencement of the project. The remaining 70% will be split into milestone based part payments. Each invoice is to be paid within 30 days of the invoice date. In the event of an invoice not being paid within the terms, production will cease on all work for the client. New Word Order reserves the right to invoice projects when our portion of the project has been completed, not once the project has been finalised by the client. In the case of content managed websites this means New Word Order will invoice once we have finalised our portion of the project – not once the website has gone live. New Word Order takes no responsibility for the time it takes for the client to enter content. If the client uses a purchase order number system in order to pay invoices the purchase order number is to be provided upon estimate approval. The project will not commence without a purchase order number. We do not, at any stage, offer payback schemes or loan arrangements. If New Word Order agrees to an advance payment, all work must be completed within that financial year. Your acceptance of this estimate includes full acceptance of the payment terms listed above. Once estimate approval has been provided these payment terms are not negotiable.\\n\\n##### **Project completion**\\n\\nNew Word Order will ensure the project is tested correctly however we do require our clients to fully test and approve their project prior to project completion. Testing is carried out at each stage of development. New Word Order will require proofs to be signed of at each stage of development. Once final approval has been given and the project is finalised, a 14-day period is allocated for final client testing. Once this period ends, alterations/fixes will be charged as incurred.\\n\\n##### **Publicity**\\n\\nNew Word Order may use the client’s name for the purpose of promotional activities involving the works carried out for the client unless otherwise specified.\\n\\n##### **Search engine optimisation**\\n\\nThis estimate does not include SEO (search engine optimisation) unless specified in the estimate.\\n\\n##### **Client’s obligation**\\n\\nThe client acknowledges that it has the sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works which New Word Order has been commissioned to produce in accordance with the client instructions.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. This warranty does not extend to any uses that the client or others may make of New Word Order’s product which may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of New Word Order’s product to extent such use infringes on the rights of others.\\n\\n##### **Limitation of liability**\\n\\nThe client agrees that it shall not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from New Word Order failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, New Word Order disclaims all implied warranties.\\n\\n##### **Platform and browser compatibility**\\n\\nThe client is responsible to confirm the works produced by New Word Order are to brief and fit for purpose and function on required browsers. As at the time of execution of this estimate New Word Order will test on the following browsers and platforms. New Word Order is not responsible for work to update websites when new browsers are released or does not work on browsers not included in the list provided in the estimate. If Internet Explorer 6, mobile browsers or any browsers not stated in the estimate are required then additional charges will apply unless otherwise stated.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70531,74264,1,'Contact ','2021-11-15 01:17:36','2021-11-15 01:17:36','e8b9b8f6-9f3f-446f-8c59-740940410d97',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dJRNyHHzcn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-black\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Contact us\",\"headingColour\":\"text-white\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Like what you see? Get in touch with us—we can’t wait to meet you.\",\"textSize\":\"text-xl\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":\"Contact\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-172EAYLfJn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-JIUNKK7uSu\",\"content\":{\"fields\":{\"freeformForm\":2,\"backgroundColour\":\"bg-black\",\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Creative and strategy agency | Contact us','We are a creative agency that specialises in strategy, brand and behaviour change. Get in touch with us—we can’t wait to meet you.','strategy, brand, campaign, behaviour change, engagement, content, digital',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70532,74265,1,'Home','2021-11-15 01:17:38','2021-11-15 01:17:38','6d37ddb3-b6a8-417a-9469-5f707822d90f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Creative and strategy agency | Brisbane','It\'s time for change. Proven strategy, fresh creative and powerful execution that will change your business.','strategy, brand, campaign, behaviour change, engagement, content, digital',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70533,74272,1,'Terms and conditions','2021-11-15 01:17:40','2021-11-15 01:17:40','6751140f-417c-4c8b-89fc-3404279c8ffe',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### **About this estimate**\\n\\nThis estimate is valid for a period of 30 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these General Terms and Conditions\\n- our Digital Terms and Conditions and other subcontractor terms and conditions, if applicable.\\n\\nThis estimate has been provided according to your brief to us. You should assume that unless a service has been explicitly listed in this quote, it is not included in the price.\\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the quote and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of this quote includes full acceptance of the conditions and payment terms listed in this document. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the signed estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, photos, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\n\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\nChecking, approval and signing-off\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\nAlthough we have procedures and systems in place to ensure the highest quality of our work, checking for errors is ultimately your responsibility. On some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred.\\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. \\n\\nDepending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\n\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\n**If timelines are not being kept to on your part and the project is on hold for 90 days or more, we reserve the right to close the project and refund the costs to you of any work not completed. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead.**\\n\\n##### **Digital projects**\\n\\nAdditional terms and conditions apply for digital projects.\\n\\n##### **Consumables**\\n\\nExpenses are incurred during every project. These may include phone calls, printing, couriers, proofs and materials. Your quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n##### **When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 30 per cent of the total project fee before beginning work.\\n\\n##### **When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made.\\n\\n##### **When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of 30 per cent of the total cost prior to commencing your project. In this case, the remaining 70 per cent of our invoice will be split into milestone-based payments.\\n\\n##### **When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n##### **When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n##### **When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n##### **Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements.\\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws.\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\n##### **Project management**\\n\\nAll projects require project management. This fee covers the non-creative or strategic hours we expect our agency will expend in delivering your project.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\n##### **Responsibility for errors**\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\n##### **Supplying material to us**\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – does not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and photography in a digital format unless otherwise specified in this estimate or brief.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. This warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\\n\\n---\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Digital terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### **Overview**\\n\\nUpon project commencement it is expressly understood by New Word Order that the client has agreed to the terms and conditions outlined below.\\n\\n##### **Estimate**\\n\\nThe estimate is valid for a period of 30 days from the date of issue. The estimate has been provided according to an initial client brief. Unless an item has been explicitly listed in this estimate it is not included in the price. Alterations to this brief or specifications will incur further costs. New Word Order reserves the right to alter the estimate should we believe the scope of works falls outside of what was estimated. Please contact the account manager prior to estimate approval should items within the estimate require clarification. All estimates require signed or email approval and order numbers (if an ordering system is in use) prior to commencement of work.\\n\\n##### **Brief / specification / strategy / development planning**\\n\\nAll brief / specification / strategy / development planning documents provided to the client by New Word Order supersede any client brief. The documents are the final brief for the project and will be what New Word Order works from to design and build the project. The client is responsible for ensuring all stakeholders within their organisation and relevant external organisations have read the document/s in full detail. Project design and development will not commence until New Word Order has received sign-off of the documents. Requests not covered within the documents that have been signed off will be treated as alterations to scope and therefore be subject to a costing and timeline review.\\n\\n##### **Timeframes**\\n\\nThe timeline is negotiated at project commencement once the final estimate has been approved. Timelines provided prior to final estimate approval are indicative only and may not form part of the project plan. Deadlines agreed in the timeframe set down at project commencement are subject to change should the client fail to supply requested materials, information and/or access to data, software or other systems according to the agreed schedule. All work will cease and timeframes will be impacted should invoices not be paid within the required period (please see payment notes). New Word Order endeavors to work within timeframes however there are certain factors that are subject to change and are outside our control. As such New Word Order cannot guarantee deadlines will be met.\\n\\n##### **Artwork**\\n\\nArtwork is to be fully approved from all client parties prior to the commencement of further work. Once approved and development commences, artwork alterations will incur further costs. Artwork supplied by the client needs to be to New Word Order specifications. Client must provide a detailed brief including placement and background specifications.\\n\\nOur estimate assumes a standard level of complexity. Upon viewing the artwork, New Word Order reserves the right to put forward an altered estimate should the artwork be not within the budget estimated.\\n\\n##### **Content**\\n\\nWhere this estimate pertains to content entry, time has been allocated for New Word Order to input a set amount of content (as defined by the estimate). Should more time be required, it will be charged at our standard hourly rate. Content cannot be input until the project has been finalised and fully tested by New Word Order. The client timelines should allow content to be uploaded after completion of development and prior to final testing.\\n\\n##### **Supply of material**\\n\\nText, graphics and photography are to be supplied in digital format unless otherwise specified in this estimate. Text is to be fully edited and proofread prior to New Word Order receiving it. All supplied materials must comply with standard copyright requirements. Work will not commence until all supplied materials have been given to New Word Order and they meet the requirements of the New Word Order workflow process. Failure to provide information in a timely manner will result in timelines being pushed out to accommodate.\\n\\n##### **Imagery**\\n\\nUnless otherwise specified in this estimate imagery required for a project that is purchased from a stock library or shot specifically by New Word Order’s professional photographer will be sourced at an additional cost.\\n\\n##### **Corrections, alterations and expenses**\\n\\nExpenses incurred throughout the project including couriers, proofs, and materials are invoiced in addition to the estimated amount. As much as possible we try to accommodate client input and alterations within our estimates. However feedback, corrections and alterations to the brief over and above those estimated will be charged as incurred. The client can reduce the amount of corrections by supplying approved sourced material and instructions prior to New Word Order commencing work.\\n\\n##### **Payment**\\n\\nUnless otherwise specified a deposit of 30% of the total estimate will be paid prior to the commencement of the project. The remaining 70% will be split into milestone based part payments. Each invoice is to be paid within 30 days of the invoice date. In the event of an invoice not being paid within the terms, production will cease on all work for the client. New Word Order reserves the right to invoice projects when our portion of the project has been completed, not once the project has been finalised by the client. In the case of content managed websites this means New Word Order will invoice once we have finalised our portion of the project – not once the website has gone live. New Word Order takes no responsibility for the time it takes for the client to enter content. If the client uses a purchase order number system in order to pay invoices the purchase order number is to be provided upon estimate approval. The project will not commence without a purchase order number. We do not, at any stage, offer payback schemes or loan arrangements. If New Word Order agrees to an advance payment, all work must be completed within that financial year. Your acceptance of this estimate includes full acceptance of the payment terms listed above. Once estimate approval has been provided these payment terms are not negotiable.\\n\\n##### **Project completion**\\n\\nNew Word Order will ensure the project is tested correctly however we do require our clients to fully test and approve their project prior to project completion. Testing is carried out at each stage of development. New Word Order will require proofs to be signed of at each stage of development. Once final approval has been given and the project is finalised, a 14-day period is allocated for final client testing. Once this period ends, alterations/fixes will be charged as incurred.\\n\\n##### **Publicity**\\n\\nNew Word Order may use the client’s name for the purpose of promotional activities involving the works carried out for the client unless otherwise specified.\\n\\n##### **Search engine optimisation**\\n\\nThis estimate does not include SEO (search engine optimisation) unless specified in the estimate.\\n\\n##### **Client’s obligation**\\n\\nThe client acknowledges that it has the sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works which New Word Order has been commissioned to produce in accordance with the client instructions.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. This warranty does not extend to any uses that the client or others may make of New Word Order’s product which may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of New Word Order’s product to extent such use infringes on the rights of others.\\n\\n##### **Limitation of liability**\\n\\nThe client agrees that it shall not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from New Word Order failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, New Word Order disclaims all implied warranties.\\n\\n##### **Platform and browser compatibility**\\n\\nThe client is responsible to confirm the works produced by New Word Order are to brief and fit for purpose and function on required browsers. As at the time of execution of this estimate New Word Order will test on the following browsers and platforms. New Word Order is not responsible for work to update websites when new browsers are released or does not work on browsers not included in the list provided in the estimate. If Internet Explorer 6, mobile browsers or any browsers not stated in the estimate are required then additional charges will apply unless otherwise stated.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(70534,74273,1,'About us','2021-11-15 01:17:41','2021-11-15 01:17:41','d5c2d547-2b34-4946-b758-4b6c2d79320a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AIq0spRzjX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Uncross your fingers.\",\"headingColour\":\"text-white\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Let out that breath you’ve been holding.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We’re a creative agency whose clients sleep at night.\\nThere are no jazz hands, no smoke, no mirrors, no special effects.\\nFor our clients, this means creative confidence for them, their team and those higher up the chain. 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You should assume that unless a service has been explicitly listed in this quote, it is not included in the price.\\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the quote and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of this quote includes full acceptance of the conditions and payment terms listed in this document. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the signed estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, photos, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\n\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\nChecking, approval and signing-off\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\nAlthough we have procedures and systems in place to ensure the highest quality of our work, checking for errors is ultimately your responsibility. On some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred.\\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. \\n\\nDepending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\n\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\n**If timelines are not being kept to on your part and the project is on hold for 90 days or more, we reserve the right to close the project and refund the costs to you of any work not completed. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead.**\\n\\n##### **Digital projects**\\n\\nAdditional terms and conditions apply for digital projects.\\n\\n##### **Consumables**\\n\\nExpenses are incurred during every project. These may include phone calls, printing, couriers, proofs and materials. Your quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n##### **When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 30 per cent of the total project fee before beginning work.\\n\\n##### **When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made.\\n\\n##### **When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of 30 per cent of the total cost prior to commencing your project. In this case, the remaining 70 per cent of our invoice will be split into milestone-based payments.\\n\\n##### **When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n##### **When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n##### **When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n##### **Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements.\\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws.\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\n##### **Project management**\\n\\nAll projects require project management. This fee covers the non-creative or strategic hours we expect our agency will expend in delivering your project.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\n##### **Responsibility for errors**\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\n##### **Supplying material to us**\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – does not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and photography in a digital format unless otherwise specified in this estimate or brief.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. This warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\\n\\n---\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Digital terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### **Overview**\\n\\nUpon project commencement it is expressly understood by New Word Order that the client has agreed to the terms and conditions outlined below.\\n\\n##### **Estimate**\\n\\nThe estimate is valid for a period of 30 days from the date of issue. The estimate has been provided according to an initial client brief. Unless an item has been explicitly listed in this estimate it is not included in the price. Alterations to this brief or specifications will incur further costs. New Word Order reserves the right to alter the estimate should we believe the scope of works falls outside of what was estimated. Please contact the account manager prior to estimate approval should items within the estimate require clarification. All estimates require signed or email approval and order numbers (if an ordering system is in use) prior to commencement of work.\\n\\n##### **Brief / specification / strategy / development planning**\\n\\nAll brief / specification / strategy / development planning documents provided to the client by New Word Order supersede any client brief. The documents are the final brief for the project and will be what New Word Order works from to design and build the project. The client is responsible for ensuring all stakeholders within their organisation and relevant external organisations have read the document/s in full detail. Project design and development will not commence until New Word Order has received sign-off of the documents. Requests not covered within the documents that have been signed off will be treated as alterations to scope and therefore be subject to a costing and timeline review.\\n\\n##### **Timeframes**\\n\\nThe timeline is negotiated at project commencement once the final estimate has been approved. Timelines provided prior to final estimate approval are indicative only and may not form part of the project plan. Deadlines agreed in the timeframe set down at project commencement are subject to change should the client fail to supply requested materials, information and/or access to data, software or other systems according to the agreed schedule. All work will cease and timeframes will be impacted should invoices not be paid within the required period (please see payment notes). New Word Order endeavors to work within timeframes however there are certain factors that are subject to change and are outside our control. As such New Word Order cannot guarantee deadlines will be met.\\n\\n##### **Artwork**\\n\\nArtwork is to be fully approved from all client parties prior to the commencement of further work. Once approved and development commences, artwork alterations will incur further costs. Artwork supplied by the client needs to be to New Word Order specifications. Client must provide a detailed brief including placement and background specifications.\\n\\nOur estimate assumes a standard level of complexity. Upon viewing the artwork, New Word Order reserves the right to put forward an altered estimate should the artwork be not within the budget estimated.\\n\\n##### **Content**\\n\\nWhere this estimate pertains to content entry, time has been allocated for New Word Order to input a set amount of content (as defined by the estimate). Should more time be required, it will be charged at our standard hourly rate. Content cannot be input until the project has been finalised and fully tested by New Word Order. The client timelines should allow content to be uploaded after completion of development and prior to final testing.\\n\\n##### **Supply of material**\\n\\nText, graphics and photography are to be supplied in digital format unless otherwise specified in this estimate. Text is to be fully edited and proofread prior to New Word Order receiving it. All supplied materials must comply with standard copyright requirements. Work will not commence until all supplied materials have been given to New Word Order and they meet the requirements of the New Word Order workflow process. Failure to provide information in a timely manner will result in timelines being pushed out to accommodate.\\n\\n##### **Imagery**\\n\\nUnless otherwise specified in this estimate imagery required for a project that is purchased from a stock library or shot specifically by New Word Order’s professional photographer will be sourced at an additional cost.\\n\\n##### **Corrections, alterations and expenses**\\n\\nExpenses incurred throughout the project including couriers, proofs, and materials are invoiced in addition to the estimated amount. As much as possible we try to accommodate client input and alterations within our estimates. However feedback, corrections and alterations to the brief over and above those estimated will be charged as incurred. The client can reduce the amount of corrections by supplying approved sourced material and instructions prior to New Word Order commencing work.\\n\\n##### **Payment**\\n\\nUnless otherwise specified a deposit of 30% of the total estimate will be paid prior to the commencement of the project. The remaining 70% will be split into milestone based part payments. Each invoice is to be paid within 30 days of the invoice date. In the event of an invoice not being paid within the terms, production will cease on all work for the client. New Word Order reserves the right to invoice projects when our portion of the project has been completed, not once the project has been finalised by the client. In the case of content managed websites this means New Word Order will invoice once we have finalised our portion of the project – not once the website has gone live. New Word Order takes no responsibility for the time it takes for the client to enter content. If the client uses a purchase order number system in order to pay invoices the purchase order number is to be provided upon estimate approval. The project will not commence without a purchase order number. We do not, at any stage, offer payback schemes or loan arrangements. If New Word Order agrees to an advance payment, all work must be completed within that financial year. Your acceptance of this estimate includes full acceptance of the payment terms listed above. Once estimate approval has been provided these payment terms are not negotiable.\\n\\n##### **Project completion**\\n\\nNew Word Order will ensure the project is tested correctly however we do require our clients to fully test and approve their project prior to project completion. Testing is carried out at each stage of development. New Word Order will require proofs to be signed of at each stage of development. Once final approval has been given and the project is finalised, a 14-day period is allocated for final client testing. Once this period ends, alterations/fixes will be charged as incurred.\\n\\n##### **Publicity**\\n\\nNew Word Order may use the client’s name for the purpose of promotional activities involving the works carried out for the client unless otherwise specified.\\n\\n##### **Search engine optimisation**\\n\\nThis estimate does not include SEO (search engine optimisation) unless specified in the estimate.\\n\\n##### **Client’s obligation**\\n\\nThe client acknowledges that it has the sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works which New Word Order has been commissioned to produce in accordance with the client instructions.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. This warranty does not extend to any uses that the client or others may make of New Word Order’s product which may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of New Word Order’s product to extent such use infringes on the rights of others.\\n\\n##### **Limitation of liability**\\n\\nThe client agrees that it shall not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from New Word Order failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, New Word Order disclaims all implied warranties.\\n\\n##### **Platform and browser compatibility**\\n\\nThe client is responsible to confirm the works produced by New Word Order are to brief and fit for purpose and function on required browsers. As at the time of execution of this estimate New Word Order will test on the following browsers and platforms. New Word Order is not responsible for work to update websites when new browsers are released or does not work on browsers not included in the list provided in the estimate. If Internet Explorer 6, mobile browsers or any browsers not stated in the estimate are required then additional charges will apply unless otherwise stated.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(78557,82296,1,'Terms and conditions','2021-11-30 00:08:35','2021-11-30 00:08:35','72c2350a-e39d-4828-835b-bc05c61b0272',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### **About this estimate**\\n\\nThis estimate is valid for a period of 30 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these General Terms and Conditions\\n- our Digital Terms and Conditions and other subcontractor terms and conditions, if applicable.\\n\\nThis estimate has been provided according to your brief to us. You should assume that unless a service has been explicitly listed in this quote, it is not included in the price.\\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the quote and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of this quote includes full acceptance of the conditions and payment terms listed in this document. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the signed estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, photos, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\n\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\nChecking, approval and signing-off\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\nAlthough we have procedures and systems in place to ensure the highest quality of our work, checking for errors is ultimately your responsibility. On some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred.\\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. \\n\\nDepending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\n\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\n**If timelines are not being kept to on your part and the project is on hold for 90 days or more, we reserve the right to close the project and refund the costs to you of any work not completed. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead.**\\n\\n##### **Digital projects**\\n\\nAdditional terms and conditions apply for digital projects.\\n\\n##### **Consumables**\\n\\nExpenses are incurred during every project. These may include phone calls, printing, couriers, proofs and materials. Your quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n##### **When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 30 per cent of the total project fee before beginning work.\\n\\n##### **When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made.\\n\\n##### **When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of 30 per cent of the total cost prior to commencing your project. In this case, the remaining 70 per cent of our invoice will be split into milestone-based payments.\\n\\n##### **When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n##### **When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n##### **When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n##### **Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements.\\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws.\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\n##### **Project management**\\n\\nAll projects require project management. This fee covers the non-creative or strategic hours we expect our agency will expend in delivering your project.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\n##### **Responsibility for errors**\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\n##### **Supplying material to us**\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – does not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and photography in a digital format unless otherwise specified in this estimate or brief.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. This warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\\n\\n---\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Digital terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### **Overview**\\n\\nUpon project commencement it is expressly understood by New Word Order that the client has agreed to the terms and conditions outlined below.\\n\\n##### **Estimate**\\n\\nThe estimate is valid for a period of 30 days from the date of issue. The estimate has been provided according to an initial client brief. Unless an item has been explicitly listed in this estimate it is not included in the price. Alterations to this brief or specifications will incur further costs. New Word Order reserves the right to alter the estimate should we believe the scope of works falls outside of what was estimated. Please contact the account manager prior to estimate approval should items within the estimate require clarification. All estimates require signed or email approval and order numbers (if an ordering system is in use) prior to commencement of work.\\n\\n##### **Brief / specification / strategy / development planning**\\n\\nAll brief / specification / strategy / development planning documents provided to the client by New Word Order supersede any client brief. The documents are the final brief for the project and will be what New Word Order works from to design and build the project. The client is responsible for ensuring all stakeholders within their organisation and relevant external organisations have read the document/s in full detail. Project design and development will not commence until New Word Order has received sign-off of the documents. Requests not covered within the documents that have been signed off will be treated as alterations to scope and therefore be subject to a costing and timeline review.\\n\\n##### **Timeframes**\\n\\nThe timeline is negotiated at project commencement once the final estimate has been approved. Timelines provided prior to final estimate approval are indicative only and may not form part of the project plan. Deadlines agreed in the timeframe set down at project commencement are subject to change should the client fail to supply requested materials, information and/or access to data, software or other systems according to the agreed schedule. All work will cease and timeframes will be impacted should invoices not be paid within the required period (please see payment notes). New Word Order endeavors to work within timeframes however there are certain factors that are subject to change and are outside our control. As such New Word Order cannot guarantee deadlines will be met.\\n\\n##### **Artwork**\\n\\nArtwork is to be fully approved from all client parties prior to the commencement of further work. Once approved and development commences, artwork alterations will incur further costs. Artwork supplied by the client needs to be to New Word Order specifications. Client must provide a detailed brief including placement and background specifications.\\n\\nOur estimate assumes a standard level of complexity. Upon viewing the artwork, New Word Order reserves the right to put forward an altered estimate should the artwork be not within the budget estimated.\\n\\n##### **Content**\\n\\nWhere this estimate pertains to content entry, time has been allocated for New Word Order to input a set amount of content (as defined by the estimate). Should more time be required, it will be charged at our standard hourly rate. Content cannot be input until the project has been finalised and fully tested by New Word Order. The client timelines should allow content to be uploaded after completion of development and prior to final testing.\\n\\n##### **Supply of material**\\n\\nText, graphics and photography are to be supplied in digital format unless otherwise specified in this estimate. Text is to be fully edited and proofread prior to New Word Order receiving it. All supplied materials must comply with standard copyright requirements. Work will not commence until all supplied materials have been given to New Word Order and they meet the requirements of the New Word Order workflow process. Failure to provide information in a timely manner will result in timelines being pushed out to accommodate.\\n\\n##### **Imagery**\\n\\nUnless otherwise specified in this estimate imagery required for a project that is purchased from a stock library or shot specifically by New Word Order’s professional photographer will be sourced at an additional cost.\\n\\n##### **Corrections, alterations and expenses**\\n\\nExpenses incurred throughout the project including couriers, proofs, and materials are invoiced in addition to the estimated amount. As much as possible we try to accommodate client input and alterations within our estimates. However feedback, corrections and alterations to the brief over and above those estimated will be charged as incurred. The client can reduce the amount of corrections by supplying approved sourced material and instructions prior to New Word Order commencing work.\\n\\n##### **Payment**\\n\\nUnless otherwise specified a deposit of 30% of the total estimate will be paid prior to the commencement of the project. The remaining 70% will be split into milestone based part payments. Each invoice is to be paid within 30 days of the invoice date. In the event of an invoice not being paid within the terms, production will cease on all work for the client. New Word Order reserves the right to invoice projects when our portion of the project has been completed, not once the project has been finalised by the client. In the case of content managed websites this means New Word Order will invoice once we have finalised our portion of the project – not once the website has gone live. New Word Order takes no responsibility for the time it takes for the client to enter content. If the client uses a purchase order number system in order to pay invoices the purchase order number is to be provided upon estimate approval. The project will not commence without a purchase order number. We do not, at any stage, offer payback schemes or loan arrangements. If New Word Order agrees to an advance payment, all work must be completed within that financial year. Your acceptance of this estimate includes full acceptance of the payment terms listed above. Once estimate approval has been provided these payment terms are not negotiable.\\n\\n##### **Project completion**\\n\\nNew Word Order will ensure the project is tested correctly however we do require our clients to fully test and approve their project prior to project completion. Testing is carried out at each stage of development. New Word Order will require proofs to be signed of at each stage of development. Once final approval has been given and the project is finalised, a 14-day period is allocated for final client testing. Once this period ends, alterations/fixes will be charged as incurred.\\n\\n##### **Publicity**\\n\\nNew Word Order may use the client’s name for the purpose of promotional activities involving the works carried out for the client unless otherwise specified.\\n\\n##### **Search engine optimisation**\\n\\nThis estimate does not include SEO (search engine optimisation) unless specified in the estimate.\\n\\n##### **Client’s obligation**\\n\\nThe client acknowledges that it has the sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works which New Word Order has been commissioned to produce in accordance with the client instructions.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. This warranty does not extend to any uses that the client or others may make of New Word Order’s product which may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of New Word Order’s product to extent such use infringes on the rights of others.\\n\\n##### **Limitation of liability**\\n\\nThe client agrees that it shall not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from New Word Order failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, New Word Order disclaims all implied warranties.\\n\\n##### **Platform and browser compatibility**\\n\\nThe client is responsible to confirm the works produced by New Word Order are to brief and fit for purpose and function on required browsers. As at the time of execution of this estimate New Word Order will test on the following browsers and platforms. New Word Order is not responsible for work to update websites when new browsers are released or does not work on browsers not included in the list provided in the estimate. If Internet Explorer 6, mobile browsers or any browsers not stated in the estimate are required then additional charges will apply unless otherwise stated.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(81170,84909,1,'Nwo email christmas','2021-12-01 00:22:13','2021-12-01 01:33:12','0b7bc6a3-e24b-4ff5-b429-0c97138b4109',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x384_crop_center-center_82_line/nwo-email-christmas.png\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x320_crop_center-center_82_line/nwo-email-christmas.png\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x256_crop_center-center_82_line/nwo-email-christmas.png\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x192_crop_center-center_82_line/nwo-email-christmas.png\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x160_crop_center-center_82_line/nwo-email-christmas.png\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x384_crop_center-center_82_line/nwo-email-christmas.png.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x320_crop_center-center_82_line/nwo-email-christmas.png.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x256_crop_center-center_82_line/nwo-email-christmas.png.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x192_crop_center-center_82_line/nwo-email-christmas.png.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x160_crop_center-center_82_line/nwo-email-christmas.png.webp\"},\"variantSourceWidths\":[\"1536\",\"1280\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":384,\"1280\":320,\"1024\":256,\"768\":192,\"640\":160},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":2000,\"originalImageHeight\":500,\"placeholder\":\"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAEABADASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAAUG/8QAHRAAAgICAwEAAAAAAAAAAAAAAQIAEQMEEiFj0f/EABUBAQEAAAAAAAAAAAAAAAAAAAAB/8QAFhEBAQEAAAAAAAAAAAAAAAAAAAEx/9oADAMBAAIRAxEAPwC9r6oyYgzZtiz7N9mgUcVCi6AruIkmEf/Z\",\"placeholderSvg\":\"\",\"colorPalette\":[\"#e8c8c3\",\"#141314\",\"#52ce98\",\"#737373\",\"#929292\"],\"lightness\":51,\"placeholderWidth\":1536,\"placeholderHeight\":384,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(81172,84911,1,'Email sigs','2021-12-01 00:24:30','2021-12-01 00:24:30','eaf721d5-a446-4fc4-8765-754cb4f580d4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<figure><img width=\"400\" height=\"113\" src=\"{asset:74279:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/email-sig.gif}\" alt=\"Email signatures\" /></figure>\n<figure><img width=\"400\" height=\"75\" src=\"{asset:84909:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/nwo-email-christmas.png}\" alt=\"\" /></figure>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(81175,84914,1,'Email sigs','2021-12-01 00:43:31','2021-12-01 00:43:31','2aa431ef-324b-46f7-8b96-278b2a670d3f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<figure><img width=\"400\" height=\"113\" src=\"{asset:74279:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/email-sig.gif}\" alt=\"Email signatures\" /></figure>\n<figure><img width=\"400\" height=\"100\" src=\"{asset:84913:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/nwo-email-christmas-1.png}\" alt=\"\" /></figure>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(81176,84915,1,'Email sigs','2021-12-01 00:46:59','2021-12-01 00:46:59','bfe60a42-3461-4258-bc47-01f6ec0779a5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<figure><img width=\"400\" height=\"113\" src=\"{asset:74279:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/email-sig.gif}\" alt=\"Email signatures\" /></figure>\n<figure><img width=\"400\" height=\"100\" src=\"{asset:84913:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/nwo-email-christmas-1.png}\" alt=\"\" /></figure>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(81178,84917,1,'Email sigs','2021-12-01 00:48:39','2021-12-01 00:48:39','c4630ef3-2ac3-479d-85d5-99855fa45d3f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>\n\n<figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"113\" src=\"{asset:74279:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/email-sig.gif}\" alt=\"Email signatures\" /></a></figure>\n<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p><figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"100\" src=\"{asset:84913:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/nwo-email-christmas-1.png}\" alt=\"\" /></a></figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\">\n</a>\n<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>\n<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(81181,84920,1,'Email sigs','2021-12-01 01:35:03','2021-12-01 01:35:03','59012f03-74f0-4a0b-adda-c3a0b84bebb6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>\n<figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"113\" src=\"{asset:74279:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/email-sig.gif}\" alt=\"Email signatures\" /></a></figure>\n<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>\n<figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"100\" src=\"{asset:84913:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/nwo-email-christmas.png}\" alt=\"\" /></a></figure>\n<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>\n<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>\n<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(81183,84922,1,'Email sigs','2021-12-01 01:40:10','2021-12-01 01:40:10','ed7e2b12-afa2-4cb7-bb0d-2449e6fe6fc3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>\n<figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"113\" src=\"{asset:74279:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/email-sig.gif}\" alt=\"New Word Order\" /></a></figure>\n<figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"100\" src=\"{asset:84909:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/nwo-email-christmas.png}\" alt=\"Merry Christmas\" /></a></figure>\n<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>\n<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(81184,84923,1,'Nwo email christmas 21','2021-12-01 01:44:36','2021-12-01 01:44:36','55cac85f-1357-46a9-a9f8-76cffdc2cd00',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x384_crop_center-center_82_line/nwo-email-christmas-21.png\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x320_crop_center-center_82_line/nwo-email-christmas-21.png\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x256_crop_center-center_82_line/nwo-email-christmas-21.png\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x192_crop_center-center_82_line/nwo-email-christmas-21.png\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x160_crop_center-center_82_line/nwo-email-christmas-21.png\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x384_crop_center-center_82_line/nwo-email-christmas-21.png.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x320_crop_center-center_82_line/nwo-email-christmas-21.png.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x256_crop_center-center_82_line/nwo-email-christmas-21.png.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x192_crop_center-center_82_line/nwo-email-christmas-21.png.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x160_crop_center-center_82_line/nwo-email-christmas-21.png.webp\"},\"variantSourceWidths\":[\"1536\",\"1280\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":384,\"1280\":320,\"1024\":256,\"768\":192,\"640\":160},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":2000,\"originalImageHeight\":500,\"placeholder\":\"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAEABADASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAAUG/8QAHRAAAgICAwEAAAAAAAAAAAAAAQIAEQMEEiFj0f/EABUBAQEAAAAAAAAAAAAAAAAAAAAB/8QAFhEBAQEAAAAAAAAAAAAAAAAAAAEx/9oADAMBAAIRAxEAPwC9r6oyYgzZtiz7N9mgUcVCi6AruIkmEf/Z\",\"placeholderSvg\":\"\",\"colorPalette\":[\"#e8c8c3\",\"#141314\",\"#52ce98\",\"#737373\",\"#929292\"],\"lightness\":51,\"placeholderWidth\":1536,\"placeholderHeight\":384,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(81186,84925,1,'Email 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We hope the recipes here inspire some new additions to your table.',NULL,NULL,NULL,'https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-Recipe_web-tiles52_2021-12-10-003525_aywz.jpg','Curabitur blandit tempus porttitor. Aenean lacinia bibendum nulla sed consectetur. Donec sed odio dui. Sed posuere consectetur est at lobortis. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor.','Download now','Here is a heading',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(83878,87617,1,'Christmas 2021','2021-12-10 01:33:17','2021-12-10 01:33:17','de4b391a-65c6-4619-ae92-e0cba3616376',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Necessities for Christmas festivities',NULL,NULL,'Enjoy the second volume of our cookbook full of delicious food and drinks that have brought our family together for years. 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We hope the recipes here inspire some new additions to your table.',NULL,NULL,NULL,'https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-Recipe_web-tiles52_2021-12-10-003525_aywz.jpg','Get your copy of Necessities for Christmas festivities.','Download now','Here is a heading',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(83880,87619,1,'Christmas 2021','2021-12-10 01:49:51','2021-12-10 01:49:51','a2464e73-c6c9-4a47-9dcd-f312aef3c49e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Necessities for Christmas festivities',NULL,NULL,'Enjoy the second volume of our cookbook full of delicious food and drinks that have brought our family together for years. 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We hope the recipes here inspire some new additions to your table.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fPMtIiCCpa\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"87584\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6c1yWqJmnt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"87592\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Entrées\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Liam’s** Doyle’s garlic prawns\\n**Bruce’s** ceviche\\n**Kimi’s** crispy oven-baked mushroom\\n**Hazel’s** homemade peanut butter dog treats\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QYWbr4RofK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"87595\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Mains\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Scott’s** instant legend beef brisket BBQ\\n**Bec’s** pumpkin and macadamia quinoa healthy yum\\n**Kat’s** roast Australian beef with fresh herb dressing\\n**Tim’s** 24-hour brined pork belly roast\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9TyMiznUfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"87596\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Sides\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Andrew\'s** roasted brussels sprouts with crispy pancetta\\n**Kate\'s** peach, pomegranate and goat cheese salad\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TbkBwFYwQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"87601\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Desserts\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Lynn\'s** chocolate carrot cake\\n**Kerry\'s** chocolate spider\\n**Margaret\'s** white Christmas cake\\n**Suz\'s** Nanna Gilbert\'s overnight plum pudding\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DJniqYj8iB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"87599\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Drinks\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Jo\'s** start the day as you mean to go on Bloody Mary\\n**Bree\'s** Gingy\'s martini\\n**Ryan\'s** summer citrus ale\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Necessities for Christmas festivities','Enjoy the second volume of our cookbook full of delicious food and drinks that have brought our family together for years. We hope the recipes here inspire some new additions to your table.',NULL,NULL,NULL,'https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/2021-Necessities-for-Christmas-festivities-Vol2.pdf','Get your copy of Necessities for Christmas festivities.','Download now',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(83894,87633,1,'2021-12-13 07:21:50','2021-12-12 21:21:50','2021-12-12 21:21:50','8f7aad15-2f4c-42c8-8bf0-29529147b4ea',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90462,94201,1,'New Word Order','2021-12-21 04:45:32','2021-12-21 06:38:04','b3039b01-6d7d-475a-b0af-9fcd396c9660',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'We\'ve stepped up',NULL,NULL,'We\'re big believers in making our outsides match our insides.\n\nOur clients always hear us telling them that this is the essence of brand integrity (because it is). And like all people who are striving to go from good to great, we\'ve stepped up.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1yQgVqAUBG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Brand\",\"plainText\":\"It\'s the secret to staying true, relevant and compelling.\\nIt\'s how we look, speak, sound, behave and operate.\\nIt\'s in the obvious and the subliminal.\\nIt\'s a beautiful mix of strategy, creativity and understanding.\\nThere\'s an art and science behind capturing it, expressing it and managing it.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8rg678DBxR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"94202\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ajkeoG129p\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our new brand\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As part of our regular brand review process, we decided our old identity didn\'t have the strength of character our current brand embodies. 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Check out the Ns, Ws and Rs in our font—Neue Machina.\\n\\nThe monospace and geometric type features with deep ink traps in the heavier weights.\\n\\nWe love it because of its versatility: clean and minimalist in the lighter weights, but the heavier weights are bold in more ways than one. \\n\\n- Deep ink traps in heavier weights\\n- Overshot terminals\\n- Rounded corners\\n- Monospace-like features\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MLS2xXnQoC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Words\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We\'re also intent on re-establishing our roots in the power of the written word. 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Word Order','2022-01-07 01:43:10','2022-01-07 01:43:10','7c75ffe3-ddaa-4c97-804a-545c90098c30',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'We\'ve stepped up',NULL,NULL,'We\'re big believers in making our outsides match our insides.\n\nOur clients always hear us telling them that this is the essence of brand integrity (because it is). 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Check out the Ns, Ws and Rs in our font—Neue Machina.\\n\\nThe monospace and geometric type features with deep ink traps in the heavier weights.\\n\\nWe love it because of its versatility: clean and minimalist in the lighter weights, but the heavier weights are bold in more ways than one. \\n\\n- Deep ink traps in heavier weights\\n- Overshot terminals\\n- Rounded corners\\n- Monospace-like features\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4bQVkM05o8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"94212\",\"94215\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MLS2xXnQoC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Words\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We\'re also intent on re-establishing our roots in the power of the written word. 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Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:41:15','2022-01-17 03:41:15','6ef5bc4a-e774-4d33-b648-3c942b681395',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90700,94439,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:41:28','2022-01-17 03:41:28','d2225d9a-9d4f-4ca0-926b-581b1356bbca',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90701,94440,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:41:49','2022-01-17 03:41:49','5abaaca0-da83-49f3-bab4-14e0ca780841',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90702,94441,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:42:10','2022-01-17 03:42:10','33fff499-64f3-42d7-82c0-07459b246a99',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90703,94442,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:42:32','2022-01-17 03:42:32','1dd3f4a3-145b-4dfa-b401-2fabb2cfd86c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90704,94443,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:42:53','2022-01-17 03:42:53','d11c9340-b8e8-4022-970f-e264c1009b9e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90705,94444,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:43:14','2022-01-17 03:43:14','d157fa5d-ac67-4c0a-b5f0-d624772945ac',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90706,94445,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:43:35','2022-01-17 03:43:35','90164b3c-d9ae-4412-9454-e353eb86d546',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90707,94446,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:43:56','2022-01-17 03:43:56','5bea354e-3b88-41de-9746-d2761c207492',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90708,94447,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:44:17','2022-01-17 03:44:17','fd8ca4c5-1730-4047-aff9-1af6be14d1c6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90709,94448,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:44:39','2022-01-17 03:44:39','19eb89ad-ec09-4c44-92d9-38ffd91a8ecf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90710,94449,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:45:05','2022-01-17 03:45:05','d73c23b4-a336-420d-a5c7-4e8262481981',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90711,94450,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:45:27','2022-01-17 03:45:27','40a8007b-f958-40e8-9eb5-1f3f7356e0a2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90712,94451,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:45:45','2022-01-17 03:45:45','9eb8dc5e-aacd-4a66-b7e4-67099ce68d32',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90713,94452,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:46:05','2022-01-17 03:46:05','9d1439c6-486b-4197-a798-7d6a3e9567a8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90714,94453,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:46:26','2022-01-17 03:46:26','213a844f-45b6-44fa-8e50-e40f4a995d55',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90715,94454,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:46:47','2022-01-17 03:46:47','60e75c4b-ba12-4ae4-b3ec-ceebebbe5e87',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90716,94455,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:47:09','2022-01-17 03:47:09','9e6e60cc-62dc-4704-9fca-8b5d31336ee9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90717,94456,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:47:30','2022-01-17 03:47:30','e3efaae5-bab8-4784-8ec8-e146699f8d4e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90718,94457,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:47:51','2022-01-17 03:47:51','607718bf-e559-4a41-b35e-a6c48f464d68',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90719,94458,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:48:12','2022-01-17 03:48:12','768208a5-b622-4a5b-a015-177a71f52972',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90720,94459,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:48:33','2022-01-17 03:48:33','4e6ca6e5-9af6-4d5b-821d-d7eb6f6aa134',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90721,94460,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:48:55','2022-01-17 03:48:55','2968908c-191c-4a3b-bc9d-fed73505572b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90722,94461,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:49:16','2022-01-17 03:49:16','5f2111d9-87e7-4d8b-8808-8f327ed2d2dd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90723,94462,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:49:37','2022-01-17 03:49:37','df23679f-c7ee-4261-9b9a-5841cb799b9a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90724,94463,1,'Bruce Connell - Brand Audit Submission - 17 Jan., 2022','2022-01-17 03:49:59','2022-01-17 03:49:59','42760063-fc0f-4876-8318-60f73edb9ddd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(90725,94464,1,'Bruce Connell - 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Brand Audit Submission - 09 Feb., 2022','2022-02-08 21:24:19','2022-02-08 21:24:19','3b73d3ed-1d72-43a9-bc25-bb7436589487',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(93633,97377,1,'Suzanne Oxford - Brand Audit Submission - 09 Feb., 2022','2022-02-08 21:24:39','2022-02-08 21:24:39','d45732ea-a485-49d8-90c2-2526ddea4c56',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(93634,97378,1,'Suzanne Oxford - 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Brand Audit Submission - 09 Feb., 2022','2022-02-08 22:38:47','2022-02-08 22:38:47','30f50882-aca0-4557-a4f3-deb252e013de',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(93643,97387,1,'Suzanne Oxford - Brand Audit Submission - 09 Feb., 2022','2022-02-08 23:32:11','2022-02-08 23:32:11','dde9ed5b-671e-48ac-850f-7037bef1dbb0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(93644,97388,1,NULL,'2022-02-09 00:56:43','2022-07-27 05:59:31','2951387d-a94c-4305-b2c8-9e5bc79f69c7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'4890000',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(93646,97390,1,'New Word Order','2022-02-09 00:57:55','2022-02-09 00:57:55','72949961-7405-44a9-b8e5-3079b4d640a8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'We\'ve stepped up',NULL,NULL,'We\'re big believers in making our outsides match our insides.\n\nOur clients always hear us telling them that this is the essence of brand integrity (because it is). 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Start the conversation with us and discover how a fresh brand will breathe new life into your business.\",\"textSize\":\"text-xl\",\"textColour\":\"text-white\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Talk to us\",\"buttonImage\":[],\"internalLink\":[\"21297\"],\"externalLink\":null,\"buttonStyle\":\"outline\",\"buttonColour\":\"white\"}}},\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-diijVzsy4h\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Type\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our new typeface is bolder, stronger, and positively dripping with character. Check out the Ns, Ws and Rs in our font—Neue Machina.\\n\\nThe monospace and geometric type features with deep ink traps in the heavier weights.\\n\\nWe love it because of its versatility: clean and minimalist in the lighter weights, but the heavier weights are bold in more ways than one. \\n\\n- Deep ink traps in heavier weights\\n- Overshot terminals\\n- Rounded corners\\n- Monospace-like features\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4bQVkM05o8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"94212\",\"94215\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MLS2xXnQoC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Words\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We\'re also intent on re-establishing our roots in the power of the written word. 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stuff','Cool',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(99779,103523,1,'Ryan Murray - Brand Audit Submission - 10 Feb., 2022','2022-02-09 23:19:51','2022-02-09 23:19:51','ebafc22e-0db0-4d0e-b05c-cf50ab84554e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Test','another test','I have great values','about our culture','This is about my people','This is some stuff','Cool',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(99780,103524,1,'Ryan Murray - Brand Audit Submission - 10 Feb., 2022','2022-02-09 23:20:11','2022-02-09 23:20:11','9f088919-1629-4787-89b4-7e78430ccfe3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Test','another test','I have great values','about our culture','This is about my people','This is some stuff','Cool',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(99781,103525,1,'Ryan Murray - Brand Audit Submission - 10 Feb., 2022','2022-02-09 23:20:45','2022-02-09 23:20:45','0a294810-dc8f-4776-90b8-087fd389aa15',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Test','another test','I have great values','about our culture','This is about my people','This is some stuff','Cool',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(99782,103526,1,'Ryan Murray - Brand Audit Submission - 10 Feb., 2022','2022-02-09 23:21:04','2022-02-09 23:21:04','2512edec-6dce-4855-b092-c4c544f06799',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Test','another test','I have great values','about our culture','This is about my people','This is some stuff','Cool',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(99783,103527,1,'Ryan Murray - Brand Audit Submission - 10 Feb., 2022','2022-02-09 23:21:24','2022-02-09 23:21:24','a88c815e-ba7c-4cdb-94eb-c600e3d18d2d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Test','another test','I have great values','about our culture','This is about my people','This is some stuff','Cool',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(99784,103528,1,'Ryan Murray - Brand Audit Submission - 10 Feb., 2022','2022-02-09 23:21:44','2022-02-09 23:21:44','01f6b9e6-e246-448c-8042-950ff1884685',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Test','another test','I have great values','about our culture','This is about my people','This is some stuff','Cool',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(99785,103529,1,'Ryan Murray - Brand Audit Submission - 10 Feb., 2022','2022-02-09 23:22:04','2022-02-09 23:22:04','72c42693-c7bd-4836-b038-be0622ec0638',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Test','another test','I have great values','about our culture','This is about my people','This is some stuff','Cool',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(99786,103530,1,'Ryan Murray - Brand Audit Submission - 10 Feb., 2022','2022-02-09 23:22:24','2022-02-09 23:22:24','c490419b-461b-4823-8dbe-b0954cea91ad',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Test','another test','I have great values','about our culture','This is about my people','This is some stuff','Cool',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(99787,103531,1,'Ryan Murray - Brand Audit Submission - 10 Feb., 2022','2022-02-09 23:22:44','2022-02-09 23:22:44','97b8d4b9-5f15-4cdd-a7d1-33929e3200ce',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Test','another test','I have great values','about our 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Brand Audit Submission - 10 Feb., 2022','2022-02-09 23:23:45','2022-02-09 23:23:45','d93d8b4c-6233-4b27-8fa1-f8079d91acb5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Test','another test','I have great values','about our culture','This is about my people','This is some stuff','Cool',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(99791,103535,1,'Ryan Murray - Brand Audit Submission - 10 Feb., 2022','2022-02-09 23:24:04','2022-02-09 23:24:04','6f03d05d-0bf0-4977-a9c1-035c70de6438',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Test','another test','I have great values','about our culture','This is about my people','This is some stuff','Cool',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(99792,103536,1,'Ryan Murray - Brand Audit Submission - 10 Feb., 2022','2022-02-09 23:24:25','2022-02-09 23:24:25','f734e696-c8d3-45e0-88bb-00544808f8c1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Test','another test','I have great values','about our 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for 2032 campaign','2022-04-21 04:16:36','2022-04-21 04:16:36','482583f4-9096-409c-9a1b-7992ee285a83',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What New Word Order and the Queensland Academy of Sport (QAS) have in common is a keen eye for talent.',NULL,NULL,'So when QAS asked us to help identify and develop young Queensland athletes capable of winning medals for Australia at the 2032 Brisbane Olympic and Paralympic Games, we (high) jumped at the 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Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. Cardiology is a highly specialised field within medicine, and to grow sustainably, they needed to attract more associates.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lgp01pReVY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44873\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aTg3yWEGh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Objective\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business, and to grow the business’s referrer and patient networks.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gG5PvaSbvX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44864\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oXH0AQY2PC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our brand strategy drew on customer and referrer interviews, competitor insights and employee workshops, which also helped to define the brand values of the business. \\n\\nIt was clear the practice and the individual directors were held in high esteem by their medical colleagues. They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics and services that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. So the Heart HQ brand connects with patients on a personal level and makes them feel reassured that they matter.\\n\\nIt’s this mix of strategy and heart that makes Heart HQ a brand that will stand tall among all the others.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ISdJyIN6AW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44874\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDNF080GkR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"A name, tagline, brand visual identity, website, signage and countless assets that match up with Heart HQ’s brand promise of delivering world-class cardiac care on the Sunshine Coast.\\n\\nThe quality of the brand assets significantly differentiates Heart HQ from all other competitor practices.\\n\\nCreatively, the brand is modern, refreshing and arguably not what you would expect from an organisation in the medical field – but at the same time, the language is warm, supportive and with just the right amount of authority.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Np5NPasoP9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"##### Suzanne and her team came highly recommended. It was a great journey working with them to develop our new brand and we were very impressed with their ideas, enthusiasm and innovation. 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We also gleaned that the messaging needed to be kept simple.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-f5LPArKwgF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689548339?h=5797d76cc7&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EP9dMqkL3k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We made the creative decision to let the products take a backseat and instead shine a light on the customers’ businesses and their distributor relationships.\\nWe worked with a videographer to give the videos a warm and, at times, heartfelt tone. The customers in question are mostly generations-old businesses with a story to tell. So we told some stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gLOsbQtiKq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547741?h=7529fef734&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ahQwPi3ZPn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result was 60 video variations in a style you wouldn’t necessarily associate with marketing around fuel and lubricant products—something a little surprising, something that stands out from the crowd.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5dbIBMfjBJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“Our customers are the centre of everything we do, so we’re really proud to have created something that’s authentic to their experiences—their relationships with the distributors, their family values and the inter-generational ties in each of their businesses.\",\"plainText\":\"“We challenged New Word Order with a complex brief of showcasing the product, telling a compelling story about the customer and distributor relationship, and delivering the message that the products customers know and love are back for good. <br> \\n“New Word Order perfectly captured all of those elements in a cohesive video series that authentically connects with the audience.” <br> \\n\\n** — Cris Gillespie, Head of Marketing at Chevron **\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign','Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136264,140014,1,'Chevron','2022-05-05 23:52:17','2022-05-05 23:52:17','04ef377f-0dde-4017-8fa1-15fe0c13ab9e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign',NULL,NULL,'Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.\nIn 2021, we were appointed as Chevron’s day-to-day Australian agency during an important stage with the company’s Puma network changing brands to Caltex and business goals to grow market share.\nWe’re helping deliver the rollout of their new top-line B2C strategy, as well as strategy and execution for their lubricants B2B business.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pROQ78QKp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<iframe src=\\\"https://player.vimeo.com/video/689547500?h=2819aba5f3&title=0&byline=0&portrait=0\\\" width=\\\"640\\\" height=\\\"360\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe> <p><a href=\\\"https://vimeo.com/689547500\\\">Chevron &ndash; Brand (Extended)</a> from <a href=\\\"https://vimeo.com/newwordorder\\\">New Word Order/New Pictures</a> on <a href=\\\"https://vimeo.com\\\">Vimeo</a>.</p>\"}}}}}}}}},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136266,140016,1,'Chevron','2022-05-06 00:20:33','2022-05-06 00:20:33','855aa85a-e678-43a3-9e21-c88b1c0bb3c4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign',NULL,NULL,'Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.\nIn 2021, we were appointed as Chevron’s day-to-day Australian agency during an important stage with the company’s Puma network changing brands to Caltex and business goals to grow market share.\nWe’re helping deliver the rollout of their new top-line B2C strategy, as well as strategy and execution for their lubricants B2B business.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pROQ78QKp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<iframe src=\\\"https://player.vimeo.com/video/689547500?h=2819aba5f3&title=0&byline=0&portrait=0\\\" width=\\\"1080\\\" height=\\\"1920\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe> <p><a href=\\\"https://vimeo.com/689547500\\\"></p>\"}}}}}}}}},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136268,140018,1,'Chevron','2022-05-06 00:21:23','2022-05-06 00:21:23','5c656838-fff3-4541-87f3-147afa1257ff',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign',NULL,NULL,'Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.\nIn 2021, we were appointed as Chevron’s day-to-day Australian agency during an important stage with the company’s Puma network changing brands to Caltex and business goals to grow market share.\nWe’re helping deliver the rollout of their new top-line B2C strategy, as well as strategy and execution for their lubricants B2B business.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3oZ1cTUSaN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"A complicated restructuring and rebranding exercise took place as a result of the expiration of licencing agreements.\\nChevron Australia appointed New Word Order to help facilitate the process and undertake important marketing work, including taking carriage of promotions of the Australian lubricants division.\\n\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pROQ78QKp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<iframe src=\\\"https://player.vimeo.com/video/689547500?h=2819aba5f3&title=0&byline=0&portrait=0\\\" width=\\\"1080\\\" height=\\\"1920\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe> <p><a href=\\\"https://vimeo.com/689547500\\\"></p>\"}}}}}}}}},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136270,140020,1,'Chevron','2022-05-06 00:23:13','2022-05-06 00:23:13','64c7def5-a88d-41e1-90d9-93b4fd3e8082',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign',NULL,NULL,'Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.\nIn 2021, we were appointed as Chevron’s day-to-day Australian agency during an important stage with the company’s Puma network changing brands to Caltex and business goals to grow market share.\nWe’re helping deliver the rollout of their new top-line B2C strategy, as well as strategy and execution for their lubricants B2B business.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3oZ1cTUSaN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"A complicated restructuring and rebranding exercise took place as a result of the expiration of licencing agreements.\\nChevron Australia appointed New Word Order to help facilitate the process and undertake important marketing work, including taking carriage of promotions of the Australian lubricants division.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"start\"}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pROQ78QKp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547500?h=2819aba5f3&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; 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fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Z59xrAwLVU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We conducted a competitor analysis to assess competitor brand messaging and positioning, interviews with key Chevron distributors in the B2B market and one-on-one interviews with the general customers.\\nOur insights indicated a need for authentic, ‘real life’ marketing collateral with which the audience can connect. 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The customers in question are mostly generations-old businesses with a story to tell. 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There was a concern Burnie Brae was lacking meaning, awareness and connection for much of the public they serve, alongside a recognition that the brand was simply a bit ‘tired’ and neglected. \\nAs a branding and strategy specialist, we created a process to uncover some of the truths behind the brand to set the groundwork. 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03:26:42','2022-05-12 03:26:42','108637fc-dfac-40db-afcb-89a2b4b1a7dd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign',NULL,NULL,'Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.\nIn 2021, we were appointed as Chevron\'s go-to Australian agency as they reignited their Australian operations. We\'re helping them reach their business goals, relaunch their Puma retail network under the Caltex brand, and grow their market share in the lubricants B2B market.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gvKwuoJR7j\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547129?h=68b08b3b6f&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3oZ1cTUSaN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A complicated restructuring and rebranding exercise took place as a result of the expiration of licencing agreements.\\nChevron Australia appointed New Word Order to help facilitate the process and undertake important marketing work, including taking carriage of promotions of the Australian lubricants division.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pROQ78QKp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547500?h=2819aba5f3&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Z59xrAwLVU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We conducted a competitor analysis to assess competitor brand messaging and positioning, interviews with key Chevron distributors in the B2B market and one-on-one interviews with the general customers.\\nOur insights indicated a need for authentic, ‘real life’ marketing collateral with which the audience can connect. 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The customers in question are mostly generations-old businesses with a story to tell. So we told some stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gLOsbQtiKq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547741?h=7529fef734&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ahQwPi3ZPn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result was 60 video variations in a style you wouldn’t necessarily associate with marketing around fuel and lubricant products—something a little surprising, something that stands out from the crowd.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5dbIBMfjBJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“Our customers are the centre of everything we do, so we’re really proud to have created something that’s authentic to their experiences—their relationships with the distributors, their family values and the inter-generational ties in each of their businesses.\",\"plainText\":\"“We challenged New Word Order with a complex brief of showcasing the product, telling a compelling story about the customer and distributor relationship, and delivering the message that the products customers know and love are back for good. <br> \\n“New Word Order perfectly captured all of those elements in a cohesive video series that authentically connects with the audience.” <br> \\n\\n** — Cris Gillespie, Head of Marketing at Chevron **\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign','Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136357,140107,1,'Burnie Brae','2022-05-12 06:39:12','2022-05-12 06:39:12','b2255686-3fe6-40be-9dbf-8f619502a0c2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives',NULL,NULL,'What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZaXkCuEhzq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140080\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked closely with Burnie Brae to understand their issues and what makes them tick. There was a concern Burnie Brae was lacking meaning, awareness and connection for much of the public they serve, alongside a recognition that the brand was simply a bit ‘tired’ and neglected. \\nAs a branding and strategy specialist, New Word Order created a process to uncover some of the truths behind the brand to set the groundwork. 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The question explored Endeavour’s objective to create a brand that could represent their customers and generate greater possibilities for their care. 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Endeavour reported back to us the meaningful moments when their customers saw their photos for the first time.\\n\\nSince the brand and campaign launch in June 2018, Endeavour has boosted their number of leads for their main service areas: accommodation, day services and work placements. With a long-term goal in mind, these results are significantly greater than anticipated, and only a few months since the campaign launch.\\n\\nIn addition, Endeavour reported to us unexpected community engagement at their events—people who have no connection to intellectual disability and have not previously been involved with the foundation. We look forward to following this story and discovering the full impact of our work.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136371,140121,1,'Chevron','2022-05-16 04:28:37','2022-05-16 04:28:38','9896f4dc-ef84-41db-b98f-77696cbdd13d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign',NULL,NULL,'Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.\nIn 2021, we were appointed as Chevron\'s go-to Australian agency as they reignited their Australian operations. We\'re helping them reach their business goals, relaunch their Puma retail network under the Caltex brand, and grow their market share in the lubricants B2B market.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gvKwuoJR7j\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547129?h=68b08b3b6f&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3oZ1cTUSaN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A complicated restructuring and rebranding exercise took place as a result of the expiration of licencing agreements.\\nChevron Australia appointed New Word Order to help facilitate the process and undertake important marketing work, including taking carriage of promotions of the Australian lubricants division.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pROQ78QKp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547500?h=2819aba5f3&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Z59xrAwLVU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We conducted a competitor analysis to assess competitor brand messaging and positioning, interviews with key Chevron distributors in the B2B market and one-on-one interviews with the general customers.\\nOur insights indicated a need for authentic, ‘real life’ marketing collateral with which the audience can connect. We also gleaned that the messaging needed to be kept simple.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-f5LPArKwgF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689548339?h=5797d76cc7&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EP9dMqkL3k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We made the creative decision to let the products take a backseat and instead shine a light on the customers’ businesses and their distributor relationships.\\nWe supplemented our inhouse production team with award-winning documentary cinematographer Mark Broadbent and the editing finesse of Anasiou Canaris to give the videos a warm and, at times, heartfelt tone. The customers in question are mostly generations-old businesses with a story to tell. So we told some stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gLOsbQtiKq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547741?h=7529fef734&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ahQwPi3ZPn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result was 20 video variations across five content pillars in a style you wouldn’t necessarily associate with marketing around fuel and lubricant products—something a little surprising, something that stands out from the crowd.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5dbIBMfjBJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“Our customers are the centre of everything we do, so we’re really proud to have created something that’s authentic to their experiences—their relationships with the distributors, their family values and the inter-generational ties in each of their businesses.\",\"plainText\":\"“We challenged New Word Order with a complex brief of showcasing the product, telling a compelling story about the customer and distributor relationship, and delivering the message that the products customers know and love are back for good. <br> \\n“New Word Order perfectly captured all of those elements in a cohesive video series that authentically connects with the audience.” <br> \\n\\n** — Cris Gillespie, Head of Marketing at Chevron **\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign','Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136373,140123,1,'Burnie Brae','2022-05-17 02:45:06','2022-05-25 22:56:49','da0c06a1-5e0d-4e9d-b16c-3aa25a69c345',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives',NULL,NULL,'What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZaXkCuEhzq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140080\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked closely with Burnie Brae to understand their issues and what makes them tick. There was a concern Burnie Brae was lacking meaning, awareness and connection for much of the public they serve, alongside a recognition that the brand was simply a bit ‘tired’ and neglected. \\nAs a branding and strategy specialist, New Word Order created a process to uncover some of the truths behind the brand to set the groundwork. Our team conducted a series of research and workshops before embarking on brand direction and narrative development projects.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140065\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With the foundations set, our creative team set to work on refreshing Burnie Brae’s visual identity. The creative concept painted a picture of community connection and explored a distinctive direction for the Burnie Brae brand. We adapted the existing logo and brand colours to build a fresh and recognisable feel.\\nWe redesigned and built a new website, improving the information navigation and creating better user journeys.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PJGiDHCA2X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140069\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qsqwFJwI56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140066\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result has seen Burnie Brae take ownership of a revitalised brand identity that has stronger connections to their stakeholders. The stunning new website is simple to use and takes users on a compelling journey through Burnie Brae’s community service offerings.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136374,140124,1,'Terms and conditions','2022-05-17 03:06:41','2022-05-17 03:06:41','3aa20c45-38dd-494d-8f7b-3405ab0dd554',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### **About this estimate**\\n\\nOur estimate is valid for a period of 45 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these Terms and Conditions\\n\\nThe estimate has been provided according to your brief to us. Any exclusions noted in the estimate should not be taken as exhaustive and you should assume that unless a service has been explicitly listed in the quote, it is not included in the price. \\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the estimate and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of our estimate includes full acceptance of the conditions and payment terms listed in these terms and conditions. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\nWe use the terms estimate and quote interchangeably and their meaning should be taken as the same: a cost estimate to the value of the work required to achieve your outcomes based on information you have provided us. This estimate may change in response to your project needs and, if it does, a new or additional quote may be required to be approved before work continues.\\n\\n##### **Approval**\\n\\nWe use Docusign for some estimates or, for smaller jobs, require an authorisation signature on a copy of the provided estimate. Your account manager will let you know the required authorisation method. No work can be scheduled until we have a duly authorised estimate through Docusign or your signature on an estimate.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the approved estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, images, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\n##### **Checking, approval and signing-off**\\n\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\nOn some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred. Any requested changes are handled through our change control procedure which is:\\n\\n1. Any request for change must be detailed in writing including a description of the required change, the rationale for the change, and the effect the change will have on the project.\\n2. Your account manager will review the proposed change and determine, in consultation with you, if the change is within existing scope or outside the existing project scope. \\n3. If the change is minor and within the scope of the project briefing and/or budget, your account manager will schedule the change to be made at an appropriate time. \\n4. If the change is outside the scope of the existing project briefing and/or budget, your account manager will review the proposed change. \\n5. Your account manager will supply you with a quotation for the requested changes.\\n6. Work on the changes will be scheduled when we receive written  authorisation from you for the work and the associated charges. \\n7. Charges will be invoiced to you after we have implemented the agreed changes. \\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF. Your account manager can help you with this if you are unsure about marking up a PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. Depending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Digital projects**\\n\\nThe following terms are specific to digital projects. \\n\\n**Digital content entry**\\n\\nWhere the estimate pertains to content entry for your digital project, time has been allocated for us to input a set amount of content (as defined by the estimate). Should more time be required, it will be charged at our standard hourly rate. Content cannot be input until the project has been finalised and fully tested by NWO. Your timelines should allow content to be uploaded after completion of development and prior to final testing.\\n\\n**Acceptance and completion**\\n\\nWe will conduct testing throughout the project development; however, you are responsible for confirming the works produced by NWO are as per the brief and fit for the purpose and function as contracted. If no acceptance testing is undertaken by you, the product will be deemed accepted when launched or on its first public use. After acceptance, alterations/fixes will be charged as incurred.\\n\\n**Website warranty**\\n\\nWhen not otherwise specified our warranty period covers your website for 30 days from the acceptance date. Any issues in functionality that are brought to our attention during this period will be fixed without charge in a time frame to be negotiated with you. Charges will apply for any fixes outside the warranty period or changes to the website that are outside the scope of the original quotation.\\n\\n**Platform and browser compatibility**\\n\\nUnless otherwise specified, New Word Order will test the following browsers on the version current at the date of our estimate. \\n\\n- Chrome\\n- Edge\\n- Firefox\\n- Safari\\n- Opera\\n\\nNew Word Order is not responsible for work to update websites when new browsers are released after acceptance or if the website does not work on browsers not included in the list provided. Internet Explorer and other deprecated browsers are not tested against and, if required and possible, will incur additional charges\\n\\n**Third-party software**\\n\\nIf third-party software is used in the delivery of your digital product unless otherwise specified the fees for the software are an annual licence fee. You agree to pay ongoing charges to ensure the continued functionality of your product.\\nIf you enter into a maintenance contract with us, on-going software licence fees will be included in the maintenance fees.\\n\\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved, change website layouts, or increase the volume  to be produced – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\nWe understand that circumstances change. We schedule all work into our studios based on delivery requirements. If your delivery requirements change you should inform us immediately.\\n\\nIf you are unable to meet timeframes for providing us information, feedback or content, we may withdraw your job from the studio until you get it to us. If your project has been delayed due to the loss of a scheduling window or the late approval of the estimate or proposal, we will inform you of the revised timeline.\\n\\nIf timelines are not being adhered to on your part and the project is on hold for 90 days or more, we reserve the right to close the project. You will be invoiced for any outstanding costs incurred up to the date of closure. Any overpayments will be refunded. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead. \\n\\nRestarting a project will incur a re-commencement fee which will be invoiced prior to work starting again.\\n\\n##### **Administration and consumables**\\n\\nExpenses and administrative costs are incurred during every project. These may include phone calls, printing, couriers, proofs, materials, and finance and administrative work to make your project run smoothly.\\n\\nYour quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n**When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 50 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you’re an existing client**\\n\\nIf you’re already a client of ours, we reserve the right to invoice you 30 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made. See Late Payment below for fees associated with late payments.\\n\\n**When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of up to 50 per cent of the total cost prior to commencing your project. In this case, the remaining costs will be split into milestone-based payments.\\n\\n**When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n**When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n**When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n**Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements. \\n\\nWe may engage a third party for debt recovery services of any payments which are more than 45 days overdue. Relevant contact details and information about outstanding payments will be provided to them to enable them to liaise directly with you for debt recovery purposes. \\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws and only supply content for which you have full authority to use\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\nWe hold onto current jobs for 6 months. After that time, your files are moved to our archive backup. If you require old files from our archive, a fee will be charged to locate and provide to you.\\n\\n##### **Project management**\\n\\nOur account and project managers make sure your project stays on track. This takes time and considerable effort. Your estimate contains a fee for project/account management that covers the administrative and management hours we expect our agency will expend in delivering your project.\\n\\nThese include project meetings between you and us, scheduling your work in the studios, ensuring projects are delivered on time and on budget, production of audio-visual and print components, and making sure project outcomes are in line with our requirements.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\nSupplying material to us\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – do not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and images in a digital format unless otherwise specified in this estimate or brief. Only supply material that you have the legal and ethical right to use.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. \\n\\nThis warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\\n\\n##### **Intellectual property**\\n\\nAny research data, concepts, diagrams or illustrations remain the property of New Word Order. Any alternate intellectual property rights contained in the design or materials used in the execution of this project, including artwork and computer-generated instructions and information, remain with New Word Order. \\n\\nYou warrant that you hold all necessary intellectual property rights in any document or material (including, but not limited to, plans and drawings), that are supplied to New Word Order for its provision of goods and services and that there is or will be no infringement of any rights or entitlements held by any third party. \\n\\nYou also indemnify and hold harmless New Word Order for any claims made against it arising from New Word Order’s use of any drawings, design or any other document, material or information provided by you, the client. \\n\\nYou warrant that all designs or instructions to New Word Order will not cause New Word Order to infringe any patent, registered design or trademark in the execution of the client orders.\\n\\n##### **Termination**\\n\\nNew Word Order may refuse to enter into this contract or terminate any existing arrangements, without prejudice, if we find our core values are at odds with yours. Our core values put people at the centre of everything we do. We do not condone discrimination of any kind, nor do we condone violations of human rights. \\n\\nWe also may terminate a contract if invoices are unpaid (see Payment terms and pre-payments) or if you become insolvent.\\n\\n##### **Changes to Terms and Conditions**\\n\\nFrom time-to-time we may make changes to these Terms and Conditions. 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It is New Word Order’s policy to respect your privacy regarding any information we may collect from you across our website, http://newwordorder.com.au, and other sites we own and operate.\\nWe only ask for personal information when we truly need it to provide a service to you. We collect it by fair and lawful means, with your knowledge and consent. We also let you know why we’re collecting it and how it will be used.\\n\\nWe only retain collected information for as long as necessary to provide you with your requested service. What data we store, we’ll protect within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification.\\nWe don’t share any personally identifying information publicly or with third-parties, except when required to by law.\\n\\nOur website may link to external sites that are not operated by us. Please be aware that we have no control over the content and practices of these sites, and cannot accept responsibility or liability for their respective privacy policies.\\n\\nYou are free to refuse our request for your personal information, with the understanding that we may be unable to provide you with some of your desired services.\\n\\nYour continued use of our website will be regarded as acceptance of our practices around privacy and personal information. 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Any exclusions noted in the estimate should not be taken as exhaustive and you should assume that unless a service has been explicitly listed in the quote, it is not included in the price. \\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the estimate and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of our estimate includes full acceptance of the conditions and payment terms listed in these terms and conditions. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\nWe use the terms estimate and quote interchangeably and their meaning should be taken as the same: a cost estimate to the value of the work required to achieve your outcomes based on information you have provided us. This estimate may change in response to your project needs and, if it does, a new or additional quote may be required to be approved before work continues.\\n\\n##### **Approval**\\n\\nWe use Docusign for some estimates or, for smaller jobs, require an authorisation signature on a copy of the provided estimate. Your account manager will let you know the required authorisation method. No work can be scheduled until we have a duly authorised estimate through Docusign or your signature on an estimate.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the approved estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, images, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\n##### **Checking, approval and signing-off**\\n\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\nOn some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred. Any requested changes are handled through our change control procedure which is:\\n\\n1. Any request for change must be detailed in writing including a description of the required change, the rationale for the change, and the effect the change will have on the project.\\n2. Your account manager will review the proposed change and determine, in consultation with you, if the change is within existing scope or outside the existing project scope. \\n3. If the change is minor and within the scope of the project briefing and/or budget, your account manager will schedule the change to be made at an appropriate time. \\n4. If the change is outside the scope of the existing project briefing and/or budget, your account manager will review the proposed change. \\n5. Your account manager will supply you with a quotation for the requested changes.\\n6. Work on the changes will be scheduled when we receive written  authorisation from you for the work and the associated charges. \\n7. Charges will be invoiced to you after we have implemented the agreed changes. \\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF. Your account manager can help you with this if you are unsure about marking up a PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. Depending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Digital projects**\\n\\nThe following terms are specific to digital projects. \\n\\n**Digital content entry**\\n\\nWhere the estimate pertains to content entry for your digital project, time has been allocated for us to input a set amount of content (as defined by the estimate). Should more time be required, it will be charged at our standard hourly rate. Content cannot be input until the project has been finalised and fully tested by NWO. Your timelines should allow content to be uploaded after completion of development and prior to final testing.\\n\\n**Acceptance and completion**\\n\\nWe will conduct testing throughout the project development; however, you are responsible for confirming the works produced by NWO are as per the brief and fit for the purpose and function as contracted. If no acceptance testing is undertaken by you, the product will be deemed accepted when launched or on its first public use. After acceptance, alterations/fixes will be charged as incurred.\\n\\n**Website warranty**\\n\\nWhen not otherwise specified our warranty period covers your website for 30 days from the acceptance date. Any issues in functionality that are brought to our attention during this period will be fixed without charge in a time frame to be negotiated with you. Charges will apply for any fixes outside the warranty period or changes to the website that are outside the scope of the original quotation.\\n\\n**Platform and browser compatibility**\\n\\nUnless otherwise specified, New Word Order will test the following browsers on the version current at the date of our estimate. \\n\\n- Chrome\\n- Edge\\n- Firefox\\n- Safari\\n- Opera\\n\\nNew Word Order is not responsible for work to update websites when new browsers are released after acceptance or if the website does not work on browsers not included in the list provided. Internet Explorer and other deprecated browsers are not tested against and, if required and possible, will incur additional charges\\n\\n**Third-party software**\\n\\nIf third-party software is used in the delivery of your digital product unless otherwise specified the fees for the software are an annual licence fee. You agree to pay ongoing charges to ensure the continued functionality of your product.\\nIf you enter into a maintenance contract with us, on-going software licence fees will be included in the maintenance fees.\\n\\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved, change website layouts, or increase the volume  to be produced – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\nWe understand that circumstances change. We schedule all work into our studios based on delivery requirements. If your delivery requirements change you should inform us immediately.\\n\\nIf you are unable to meet timeframes for providing us information, feedback or content, we may withdraw your job from the studio until you get it to us. If your project has been delayed due to the loss of a scheduling window or the late approval of the estimate or proposal, we will inform you of the revised timeline.\\n\\nIf timelines are not being adhered to on your part and the project is on hold for 90 days or more, we reserve the right to close the project. You will be invoiced for any outstanding costs incurred up to the date of closure. Any overpayments will be refunded. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead. \\n\\nRestarting a project will incur a re-commencement fee which will be invoiced prior to work starting again.\\n\\n##### **Administration and consumables**\\n\\nExpenses and administrative costs are incurred during every project. These may include phone calls, printing, couriers, proofs, materials, and finance and administrative work to make your project run smoothly.\\n\\nYour quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n**When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 50 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you’re an existing client**\\n\\nIf you’re already a client of ours, we reserve the right to invoice you 30 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made. See Late Payment below for fees associated with late payments.\\n\\n**When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of up to 50 per cent of the total cost prior to commencing your project. In this case, the remaining costs will be split into milestone-based payments.\\n\\n**When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n**When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n**When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n**Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements. \\n\\nWe may engage a third party for debt recovery services of any payments which are more than 45 days overdue. Relevant contact details and information about outstanding payments will be provided to them to enable them to liaise directly with you for debt recovery purposes. \\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws and only supply content for which you have full authority to use\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\nWe hold onto current jobs for 6 months. After that time, your files are moved to our archive backup. If you require old files from our archive, a fee will be charged to locate and provide to you.\\n\\n##### **Project management**\\n\\nOur account and project managers make sure your project stays on track. This takes time and considerable effort. Your estimate contains a fee for project/account management that covers the administrative and management hours we expect our agency will expend in delivering your project.\\n\\nThese include project meetings between you and us, scheduling your work in the studios, ensuring projects are delivered on time and on budget, production of audio-visual and print components, and making sure project outcomes are in line with our requirements.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\nSupplying material to us\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – do not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and images in a digital format unless otherwise specified in this estimate or brief. Only supply material that you have the legal and ethical right to use.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. \\n\\nThis warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\\n\\n##### **Intellectual property**\\n\\nAny research data, concepts, diagrams or illustrations remain the property of New Word Order. Any alternate intellectual property rights contained in the design or materials used in the execution of this project, including artwork and computer-generated instructions and information, remain with New Word Order. \\n\\nYou warrant that you hold all necessary intellectual property rights in any document or material (including, but not limited to, plans and drawings), that are supplied to New Word Order for its provision of goods and services and that there is or will be no infringement of any rights or entitlements held by any third party. \\n\\nYou also indemnify and hold harmless New Word Order for any claims made against it arising from New Word Order’s use of any drawings, design or any other document, material or information provided by you, the client. \\n\\nYou warrant that all designs or instructions to New Word Order will not cause New Word Order to infringe any patent, registered design or trademark in the execution of the client orders.\\n\\n##### **Termination**\\n\\nNew Word Order may refuse to enter into this contract or terminate any existing arrangements, without prejudice, if we find our core values are at odds with yours. Our core values put people at the centre of everything we do. We do not condone discrimination of any kind, nor do we condone violations of human rights. \\n\\nWe also may terminate a contract if invoices are unpaid (see Payment terms and pre-payments) or if you become insolvent.\\n\\n##### **Changes to Terms and Conditions**\\n\\nFrom time-to-time we may make changes to these Terms and Conditions. Any changes, unless otherwise notified, will come into effect on your next project with us.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136382,140138,1,'Terms and conditions','2022-05-17 23:19:18','2022-05-17 23:19:18','699d92ca-ed28-4411-be8e-e94791a55ab0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### **About this estimate**\\n\\nOur estimate is valid for a period of 45 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these Terms and Conditions\\n\\nThe estimate has been provided according to your brief to us. Any exclusions noted in the estimate should not be taken as exhaustive and you should assume that unless a service has been explicitly listed in the quote, it is not included in the price. \\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the estimate and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of our estimate includes full acceptance of the conditions and payment terms listed in these terms and conditions. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\nWe use the terms estimate and quote interchangeably and their meaning should be taken as the same: a cost estimate to the value of the work required to achieve your outcomes based on information you have provided us. This estimate may change in response to your project needs and, if it does, a new or additional quote may be required to be approved before work continues.\\n\\n##### **Approval**\\n\\nWe use Docusign for some estimates or, for smaller jobs, require an authorisation signature on a copy of the provided estimate. Your account manager will let you know the required authorisation method. No work can be scheduled until we have a duly authorised estimate through Docusign or your signature on an estimate.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the approved estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, images, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\n##### **Checking, approval and signing-off**\\n\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\nOn some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred. Any requested changes are handled through our change control procedure which is:\\n\\n1. Any request for change must be detailed in writing including a description of the required change, the rationale for the change, and the effect the change will have on the project.\\n2. Your account manager will review the proposed change and determine, in consultation with you, if the change is within existing scope or outside the existing project scope. \\n3. If the change is minor and within the scope of the project briefing and/or budget, your account manager will schedule the change to be made at an appropriate time. \\n4. If the change is outside the scope of the existing project briefing and/or budget, your account manager will review the proposed change. \\n5. Your account manager will supply you with a quotation for the requested changes.\\n6. Work on the changes will be scheduled when we receive written  authorisation from you for the work and the associated charges. \\n7. Charges will be invoiced to you after we have implemented the agreed changes. \\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF. Your account manager can help you with this if you are unsure about marking up a PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. Depending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Digital projects**\\n\\nThe following terms are specific to digital projects. \\n\\n**Digital content entry**\\n\\nWhere the estimate pertains to content entry for your digital project, time has been allocated for us to input a set amount of content (as defined by the estimate). Should more time be required, it will be charged at our standard hourly rate. Content cannot be input until the project has been finalised and fully tested by NWO. Your timelines should allow content to be uploaded after completion of development and prior to final testing.\\n\\n**Acceptance and completion**\\n\\nWe will conduct testing throughout the project development; however, you are responsible for confirming the works produced by NWO are as per the brief and fit for the purpose and function as contracted. If no acceptance testing is undertaken by you, the product will be deemed accepted when launched or on its first public use. After acceptance, alterations/fixes will be charged as incurred.\\n\\n**Website warranty**\\n\\nWhen not otherwise specified our warranty period covers your website for 30 days from the acceptance date. Any issues in functionality that are brought to our attention during this period will be fixed without charge in a time frame to be negotiated with you. Charges will apply for any fixes outside the warranty period or changes to the website that are outside the scope of the original quotation.\\n\\n**Platform and browser compatibility**\\n\\nUnless otherwise specified, New Word Order will test the following browsers on the version current at the date of our estimate. \\n\\n- Chrome\\n- Edge\\n- Firefox\\n- Safari\\n- Opera\\n\\nNew Word Order is not responsible for work to update websites when new browsers are released after acceptance or if the website does not work on browsers not included in the list provided. Internet Explorer and other deprecated browsers are not tested against and, if required and possible, will incur additional charges\\n\\n**Third-party software**\\n\\nIf third-party software is used in the delivery of your digital product unless otherwise specified the fees for the software are an annual licence fee. You agree to pay ongoing charges to ensure the continued functionality of your product.\\nIf you enter into a maintenance contract with us, on-going software licence fees will be included in the maintenance fees.\\n\\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved, change website layouts, or increase the volume  to be produced – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\nWe understand that circumstances change. We schedule all work into our studios based on delivery requirements. If your delivery requirements change you should inform us immediately.\\n\\nIf you are unable to meet timeframes for providing us information, feedback or content, we may withdraw your job from the studio until you get it to us. If your project has been delayed due to the loss of a scheduling window or the late approval of the estimate or proposal, we will inform you of the revised timeline.\\n\\nIf timelines are not being adhered to on your part and the project is on hold for 90 days or more, we reserve the right to close the project. You will be invoiced for any outstanding costs incurred up to the date of closure. Any overpayments will be refunded. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead. \\n\\nRestarting a project will incur a re-commencement fee which will be invoiced prior to work starting again.\\n\\n##### **Administration and consumables**\\n\\nExpenses and administrative costs are incurred during every project. These may include phone calls, printing, couriers, proofs, materials, and finance and administrative work to make your project run smoothly.\\n\\nYour quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n**When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 50 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you’re an existing client**\\n\\nIf you’re already a client of ours, we reserve the right to invoice you 30 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made. See Late Payment below for fees associated with late payments.\\n\\n**When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of up to 50 per cent of the total cost prior to commencing your project. In this case, the remaining costs will be split into milestone-based payments.\\n\\n**When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n**When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n**When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n**Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements. \\n\\nWe may engage a third party for debt recovery services of any payments which are more than 45 days overdue. Relevant contact details and information about outstanding payments will be provided to them to enable them to liaise directly with you for debt recovery purposes. \\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws and only supply content for which you have full authority to use\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\nWe hold onto current jobs for 6 months. After that time, your files are moved to our archive backup. If you require old files from our archive, a fee will be charged to locate and provide to you.\\n\\n##### **Project management**\\n\\nOur account and project managers make sure your project stays on track. This takes time and considerable effort. Your estimate contains a fee for project/account management that covers the administrative and management hours we expect our agency will expend in delivering your project.\\n\\nThese include project meetings between you and us, scheduling your work in the studios, ensuring projects are delivered on time and on budget, production of audio-visual and print components, and making sure project outcomes are in line with our requirements.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\nSupplying material to us\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – do not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and images in a digital format unless otherwise specified in this estimate or brief. Only supply material that you have the legal and ethical right to use.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. \\n\\nThis warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\\n\\n##### **Intellectual property**\\n\\nAny research data, concepts, diagrams or illustrations remain the property of New Word Order. Any alternate intellectual property rights contained in the design or materials used in the execution of this project, including artwork and computer-generated instructions and information, remain with New Word Order. \\n\\nYou warrant that you hold all necessary intellectual property rights in any document or material (including, but not limited to, plans and drawings), that are supplied to New Word Order for its provision of goods and services and that there is or will be no infringement of any rights or entitlements held by any third party. \\n\\nYou also indemnify and hold harmless New Word Order for any claims made against it arising from New Word Order’s use of any drawings, design or any other document, material or information provided by you, the client. \\n\\nYou warrant that all designs or instructions to New Word Order will not cause New Word Order to infringe any patent, registered design or trademark in the execution of the client orders.\\n\\n##### **Termination**\\n\\nNew Word Order may refuse to enter into this contract or terminate any existing arrangements, without prejudice, if we find our core values are at odds with yours. Our core values put people at the centre of everything we do. We do not condone discrimination of any kind, nor do we condone violations of human rights. \\n\\nWe also may terminate a contract if invoices are unpaid (see Payment terms and pre-payments) or if you become insolvent.\\n\\n##### **Changes to Terms and Conditions**\\n\\nFrom time-to-time we may make changes to these Terms and Conditions. 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What crippling expectations.\\n\\nThese women defied mathematics. There are only 24 hours in a day and having it all takes at least 36.\\n\\nThey challenged the gender norms of the time and proved that, in fact, you can have it all.\\n\\nBecause of that, I don’t have to be the perfect mum with the perfect kids. I don’t have to be married to the dreamiest spouse. I don’t have to cook like Nigella or clean like Marie Kondo. I don’t have to climb the corporate ladder and smash through glass ceilings.\\n\\nI certainly don’t need to do all of that at the same time.\\n\\nAnd because I’m lucky enough to work for an incredible Gen X woman, I don’t have to work twice as hard to earn the same as my male colleague.\\n\\nInstead, I get to choose my values and the kind of woman I want to be.\\n\\nTo all you Gen X women who bravely went before: thank you. 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The very act of making peace—and making peace, and making peace—is dynamic and potent, shining a light where inequality and injustice rob people of true peace.\\n\\nPeace-making drives me to lean in and bear witness to people’s stories with compassion and empathy.\\n\\nIt compels me to respond with strategies and actions that can create lasting change.\\n\\nIt urges me to have uncomfortable conversations to elicit greater understanding.\\n\\nIt impels me own my blind spots so I can grow in gentleness—and, in turn, create even greater peace.\\n\\nThere’s nothing passive about being a peace-maker, and peace-making never ends.\\n\\nIn fact, as I consider the broken world my children are now entering as young adults, my peace-making is only increasing in volume—as is my understanding that peace is a human right and that, as far as it depends on me, I must give it voice and life.\\n\\nAnd so I do.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OM2HjsMtPT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17108\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Knak12weJl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Bree Leitch: Our voice carries weight, even when it wavers\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"I grew up posting everything on social media, compiling a collage of my perfect life.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Every photo is meticulously chosen out of hundreds taken, every smile critiqued, and every caption drafted and redrafted. Anything less than perfection simply won’t do—I have an audience to please, you see.\\n\\nWomen have fought since the beginning of time to have our voices heard and taken seriously. And now we have an audience, they’re out for blood. It’s the little things—misusing terminology, Facetune gone wrong, dating too many people or not enough—the list goes on. Our audience will fault us for anything in order to discredit us.\\n\\nThe worst part? Often, that audience is me. Sometimes it’s you. It’s all of us women at one point or another, not because we mean to, but because we are trained to. We are taught we must tear other women down in order to lift ourselves up.\\n\\nWhen we let ourselves believe that our own success—or self-security, or popularity, or whatever validation we seek—is dependent on the destruction of other women, we all suffer.\\n\\nWe don’t have to be perfect to be valid. Our voice carries weight, even when it wavers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Hear the equality stories from NWO women','We can all choose to challenge and call out inequality. We can all choose to seek out and celebrate women\'s achievements. Collectively, we can all help create an inclusive world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136403,140159,1,'These are a few of our favourite brands','2022-05-30 01:17:47','2022-05-30 01:17:47','239b73f7-c5de-4f0a-b65a-3eb4e6031625',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4Kng0ZJkmt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Here\'s what they said.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fCc8knIn7z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Andrew\",\"plainText\":\"[**ASICS**](https://www.asics.com/au/en-au/). Since Mum and Dad spoiled me when I was 12, these are the only sports shoes I buy. They last forever and are Australian. Luckily they make specialised hockey shoes as well!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BP6fkJyA6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kimi\",\"plainText\":\"[**Jatz**](https://www.arnotts.com/products/crackers)! The most versatile cracker that suits all and any occasion! You got a dip? Jatz. A soup? Dip a Jatz in. A fancy, artisanal soft cheese? Crack the Jatz out. A simple cheddar cheese? Jatz it. Feeling really hungover and can\'t keep anything down but need to eat something so you can muster the strength to order a burrito on Uber Eats? Jatz it, baby.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Yr3xX8UNUq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Tim\",\"plainText\":\"Super obvious one but [**Apple**](https://www.apple.com/au/). Everything from their product design and UI right through to their bricks and mortar storefront is meant to make you ‘think differently’ as per their brand promise, but at the same time give you a sense of familiarity. I’ve dabbled with more phones and laptops than I care to mention but will always come back to Apple. That said, iTunes sucks!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WePs4cQeU3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Lynn\",\"plainText\":\"I can be impulsive by nature but the one thing I am never impulsive about is my [**Impulse**](https://www.unilever.com.au/brands/beauty-personal-care/impulse/) Merely Musk deodorant. I have used this deodorant since I can remember because it smells good and stops me smelling bad! I never worry about BO when I have my Impulse on!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kFDk9QaMtq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Jo\",\"plainText\":\"[**RM Williams**](https://www.rmwilliams.com.au/). I got my first pair of boots on arrival to \'Straya as I’d heard great things and love a good Chelsea boot. After 17 years, I am only on my third pair, which shows you the quality and craftsmanship that goes into the RM brand.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qjkDIEMMe3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kat\",\"plainText\":\"[**The Iconic**](https://www.theiconic.com.au/). Their customer service/shipping options/returns policy is so user friendly and far outshines any competitors. They make the process of purchasing and returning so easy that I’m happy to throw my money at them. I’m sure they would lose money on the shipping/returns too, but make it back with the volume of sales from happy customers like myself.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nXicTrGS5B\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bruce\",\"plainText\":\"[**The Dirt Company**](https://thedirtcompany.com.au/)\'s laundry detergent. I like the idea that not everything we buy has to \'cost the earth\' and Dirt have not only made a more eco-friendly washing detergent, but you can send their packaging back to them and they will reuse it. Their highly concentrated detergent won\'t harm the environment and the reusable packaging means a whole lot of plastic is not going into landfill or waterways. Another company that shows you can have a successful business while still protecting the planet.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ieCD98S7up\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bec\",\"plainText\":\"I found this tricky as I am a bit of a brand tart, and I have been disappointed by a few brands in the past who have not lived up to my expectation (“Nooo we vehemently don’t and will never test on animals…but we will sell out to the big company who does”) BUT a brand I have stayed loyal to is [**Vegemite**](https://vegemite.com.au/).\\n\\n– I loved it as a kid—I suspect the 50s jingle had more to do with that than the taste. Mum and dad regretted introducing us to that song with our robust young lungs joyfully belting it out over and over again on long car trips.\\n– I loved it as a young adult—that black tar smeared on toast. It was post-party comfort food and it was a cheap meal (with Vitamin B!). It made you feel better, like you could go on.\\n– I loved it as a slightly older adult when living abroad—Vegemite toast was like a hug from home. How happy was I when I realised you could get it everywhere and it still tasted the same, unlike Cadbury chocolate. There\'s that brand disappointment!\\n\\nI don’t know that Vegemite is the healthiest food group or even a brand with the most integrity, but I have an emotional connection to that bold brand of yellow, red and white with its tarry contents. It tastes so good on toast and even gives a stir fry an interesting edge. It’s stayed pretty consistent in a world that has changed so much, and as an Australian living abroad it’s part of your heritage and your identity. What’s even better, the brand has come back home to Australia.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dSCs5J35lI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kerry\",\"plainText\":\"I\'m loyal to the US hair care brand [**DevaCurl**](https://www.devacurl.com/us). It has been the only brand to date that has been able to calm my crazy hair and embrace my God-given curls. Of recent times, DevaCurl have been dragged through the courts as many people have claimed it makes their hair fall out. But I have kept on buying it from the US after 5 years of use and I still have enough hair to go around, so somehow I don\'t think it is a problem for me.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aPLfD479sh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Liam\",\"plainText\":\"I tend to enjoy a little cheating on my normal choices. But one brand I’ve stuck with since my teens is [**Ray-Ban**](https://www.ray-ban.com/australia) sunglasses. I like that their styles never stray too much from the original designs and they don’t follow trends. I’ve been gifted \'luxury fashion\' brand sunglasses before and they are more about getting their fancy name or logo on the product than anything else—the quality is dubious and the style trends come and go. Ray-Ban don’t try to be overly fashionable, they work well and look good. Proud middle-aged man moment for me was after I had bought a new pair of Ray-Bans overseas and in my first week back in Brisbane the cool hipster barista at the coffee shop said to me “Love your sunnies… they’re on point”.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qhin1NvFDx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Ryan\",\"plainText\":\"[**Patagonia**](https://www.patagonia.com.au/). It lasts for ages and they actually fix stuff. I had a pair of hiking pants that got hammered in Nepal and they fixed them for me. They also give 1% of sales back to conservation efforts. Their stuff also just seems to fit me really well.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UgAjx4JylF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Suzanne\",\"plainText\":\"[**Kawai**](https://kawai.com.au/) pianos is mine. I’ve played for 45 years and, no matter where I find a Kawai, the touch and the sound is consistent. The Kawai is smooth and sonorous. Love that it’s been so consistent for so long.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8UXqqjffzF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Scott\",\"plainText\":\"Tim took mine—Apple has been the most consistent brand in my life since we started NWO (and before, too) and crossed over seamlessly into my personal life as well. Their stuff works, lasts, is simple to use and is beautiful to look at, use and hold. But if I have to pick a different one I’d pick [**Nudie Jeans**](https://www.nudiejeans.com/). Like Patagonia they repair for free, they give you money for your old pair and resell it to save waste. And, their jeans just always fit me in a way no other ones ever have.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v0xY9fvU6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kate\",\"plainText\":\"[**IKEA**](https://www.ikea.com/au/en/) is a Swedish wonderland. For me there’s nothing better than a free Saturday afternoon, barrelling down the M1 towards the glorious blue and yellow castle. From beginning to end the experience is flawlessly designed—from the carpark, to the food, to the warehouse, to the satisfaction of sitting on the couch you spent the past hour bolting together. Every aspect of the IKEA brand is designed to hug your mind, body and soul. No brand can wrap you in a cozy $5 throw like IKEA can.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uRfO2vtwj8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Margaret\",\"plainText\":\"[**Haagen Dazs**](https://www.haagen-dazs.com.au/) ice cream. No flavour ever disappoints and that cream base… I had my first HD on Singapore Airlines when I was 17 and I ate four in row. (Tip: ask four different air hostesses.)\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kesJqAugGq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bree\",\"plainText\":\"I regularly drive out of my way to stop at [**7-Eleven**](https://www.7eleven.com.au/) for fuel. I wouldn\'t even consider going anywhere else, and the reason why is so simple: the My 7-Eleven app. The lock-in price feature is a game changer and I get a thrill every time I see the price on the EFTPOS machine and how much lower it is than the price on the pump outside. It almost makes me enjoy buying fuel.\\n\\nThe Krispy Kremes don\'t hurt either.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-K1FhEue9Fp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As you can tell from the kinds of brands they chose, your brand doesn\'t have to be flashy or sexy. It just has to be true to itself and deliver on its promises, consistently and with a bit of personality.\\n\\n\\n*Disclaimer: New Word Order is not sponsored by or partnered with any of the mentioned brands.*\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'These are a few of our favourite brands','I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136404,140160,1,'Break away from the same-same with custom illustration','2022-05-30 01:18:11','2022-05-30 01:18:11','52c5e5ba-8df0-4c44-ab33-16f0172b73dc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tiYExhhMPf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"There’s nothing more special than something made just for you.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You hold it loudly and proudly for all to see—and they notice because there’s nothing else in the world quite like it. And this makes you treasure it that little bit more.\\n\\nThe dream of an illustrator is to have time, budget and ability to craft a bespoke masterpiece for every job that comes across the desk.\\n\\nThat dream doesn’t turn to reality very often. But that doesn’t mean your brand has to revert to using the same old stock illustrations everyone else uses either.\\n\\nThere are so many ways to get over those hurdles when a project doesn’t have time or budget to allow for a custom piece.\\n\\nA lot of the time, stock illustration can be tweaked to give it the edge it needs to stand out from the crowd.\\n\\nChange up the colours, mix up the style and jazz up the faces.\\n\\nSometimes stock forms the base for us to build something fresh. And other times there might already be the perfect stock illustration that tells the right story without much tweaking at all.\\n\\nWhatever the constraints—budget, time, brief—there’s always a way to break free. It just takes some thinking outside of the box.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-amC4hnZM56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"If you’re drowning in a sea of same-same, come chat to us and [we’ll get you out of there in no time](/contact).\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Break away from the same-same with custom illustration','There’s nothing more special than something made just for you.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136406,140162,1,'Why you need a six-month comms strategy for your website','2022-05-30 01:18:23','2022-05-30 01:18:23','87821227-086d-4b91-8df0-74d21d4af918',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AgEbVkr4de\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"YOU KNOW THE FEELING: AN AD PROMISE DRAWS YOU IN, YOU CLICK THROUGH TO THE WEBSITE AND YOU’RE IMPRESSED BECAUSE IT LOOKS SUPER SLICK.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Then you actually read it. And now you’re disappointed because it doesn’t actually say anything other than the surface detail of a business.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QesBwreMAq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"These websites are so common they’ve earned the term ‘brochure’ website. They look great, but that’s it.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-b9aMnjAcJ0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We see it all the time and think it’s such a shame. Why? Because a website can be so. much. more.\\n\\nHow can your website escape the dreaded brochure effect? In short, don’t set and forget.\\n\\nGood websites move, breathe and live—just like your business does.\\n\\nEveryone knows it’s good practice to regularly update your website messaging and functionality. But you need to actually get around to doing it and—more importantly—have a reason for making a change.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3YeCOos4iz\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"So, what’s your strategy?\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-V4Ur8T6jd4\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A website communication and engagement strategy has so many benefits. But the biggest one by far is SEO.\\n\\nBy biggest we don’t mean the most confusing or time-consuming. It simply boils down to content. Fresh content tells Google: This is who I am! This is what I do! See me! Hear me!\\n\\nGoogle’s algorithms are super clever because they serve up the sort of content people want. But it means Google can only give people the content they want if it knows about your business and what you’re offering.\\n\\nOf course, there are some technical aspects to consider. But your best SEO strategy is a long-term communications plan.\\n\\nDo you know what the next six months for your website content looks like? What can you offer your customers other than opening hours and where you’re located?\\n\\nBy developing a digital communications strategy, your website gets updated regularly, which helps Google share your message with the right people at the right time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5XBczMM2nF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Potential customers will find you, engage with you and trust you enough to get in touch.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W1NCV9CxoK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You have so many options for interesting content. It could be a thought-leadership piece, event, media release, whitepaper, testimonial—the list can go on.\\n\\nWe have a huge amount of communications tools and angles we can develop to bolster your web presence.\\n\\nGoogle also loves a fast, responsive website. Optimising your website by using the latest version of your content management system will ensure your site is running smoothly and as fast as it can.\\n\\nLikewise, this will make your site more secure and help prevent security breaches (particularly important if you use WordPress).\\n\\nWe also offer long-term website maintenance plans. These include detailed server monitoring and ensuring your CMS and plugins are up-to-date.\\n\\nFor more critical sites, we offer zero downtime code-update deployments.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v9RKLjPOWn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Talk to us about a long-term strategy for your website so it can be more than just another ‘brochure site’.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Why you need a six-month comms strategy for your website','Everyone knows it’s good practice to regularly update your website messaging and functionality. But you need to actually get around to doing it and—more importantly—have a reason for making a change.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136407,140163,1,'Pretty or powerful? And can you have it all?','2022-05-30 01:18:33','2022-05-30 01:18:33','a752363d-2233-4c71-9ed0-665b17247807',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UxDAMYmx0G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Being a commercial creative means someone is hoping, expecting and paying for a result.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"But just because something is creative in its execution doesn’t mean it’s going to be effective in achieving its goal.\\n\\nHere are five pitfalls to avoid when procuring creative services:\\n\\n1. Hiring a single creative, like a designer, to be a whole creative team. Your supplier will end up working in one strength and many weaknesses.\\n2. Procuring from a supplier who can use design software but isn’t a designer. The work will miss the mark despite looking okay.\\n3. Working with a graphic designer who isn’t skilled in the type of design you need (like brand design). You’ll get a pretty logo lacking in brand story and meaning.\\n4. Jumping straight into design without a strategy. You’ll receive design work that’s lovely, even beautiful… but not strategic.\\n5. Failing to define what success looks like. Your supplier’s work will lack purpose. Instead, make sure you have a clear goal that measures the biggest outcome of all: return on investment.\\n\\nSo yes, creative work can be both pretty and powerful. And you can have it all… if you invest in a team of strategically focused creatives.\\n\\nCreative agencies cost more but are teams for a reason. **We\'re much more powerful together than on our own.**\\n\\nJust like a hand of aces versus a single 3.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Pretty or powerful? And can you have it all?','Being a commercial creative means someone is hoping, expecting and paying for a result.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136409,140165,1,'Seven mistakes people make building websites','2022-05-30 01:18:46','2022-05-30 01:18:46','a1b61eb0-6c2b-4900-a083-0f422388564b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-anLTeFZY0U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Now is the moment.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The advertising you’ve done, the marketing budget you’ve spent, the countless planning meetings your team has attended—all that time and money you’ve invested has driven a potential customer to your website.\\n\\nAfter months—maybe years—of effort, your potential customer will make their decision in seconds.\\n\\nThey may love what they see and continue to be interested. Or they may leave, with their memory of you going up in smoke and your investment with it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EfutEvAS20\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"That’s why it’s so important to build an effective website.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZPpIywfo5M\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Framing a website to contain everything you need is challenging. Some websites become too word-heavy, while others lack structure and narrative.\\n\\nGetting your website right from the beginning can save you a lot of pain in the long run.\\n\\nHere are our tips for tackling website mistakes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUHWHfibhh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. Unacknowledged expectations\",\"plainText\":\"What do you expect your website to do for you? You want this investment to count, so be informed, decide what you need and be intentional with your allocated budget.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kEhIZbV4lw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There are only two options—either start with careful planning and consultation and spend a realistic budget, or jump in with assumptions … and experience scope-creep, frustration and the need to pour more money in later. \\n\\nYour time and money (and sanity) are too valuable to waste on option two. So, choose wisely.\\n\\nIt’s also important to understand the purpose of your website. A website for a website’s sake helps no-one. Your business is unique so your website should be, too. \\n\\nMake it crystal clear—state who you are, what you do and what you promise your customers. \\n\\nSet yourself up for success by providing your developer with a clear website purpose, an informed plan and a predetermined budget.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AvlLtsTA5v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"2. A guess is no good\",\"plainText\":\"Analytics, metrics or key performance indicators (KPIs)—they’re all clever ways to study the website user journey.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KbVtpoSNTv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"What do you need your website to achieve? This will depend on what kind of product or service you offer and the kind of experience you want to create for the user. \\n\\nLay out your objectives and match them with KPIs.\\n\\nThere are plenty of ways to get insight into your website. Consider bounce rates, session duration or pages per session metrics. \\n\\nOr you could sharpen your content strategy by watching goal conversion rates of passive to active website users. \\n\\nUnderstanding your metrics and the goals you want to achieve will also help you to understand how your website interacts with its digital ecosystem.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p5FEdYJwJA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"3. It’s not for you\",\"plainText\":\"It might be about you, but the website isn’t for you.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VInDUCQqbf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Optimising your website starts with learning what your users are responding well to. How are they getting to your website? What kind of content are they reading? When do they read it? How long are they staying?\\n\\nBy understanding your metrics you can shape a truly effective website experience for your customers. It’s all in the detail—from content creation to search engine optimisation.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-elwxPOwb2f\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"4. Information overload\",\"plainText\":\"Your website is where your potential customers will go to check your credibility.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-07RQSQ8ts5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Credibility is about trust. One way to build trust is to position yourself and your organisation as experts. However, credibility isn’t just about what you know—it’s about who you are. \\n\\nInclude stories and testimonials about you and your organisation to avoid information overload. \\n\\nThen, potential customers will leave your website satisfied that you can be trusted ... and they\'re one step closer to doing business with you.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4aZLU4d7lj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"5. Losing the user\",\"plainText\":\"Many people complain about feeling lost on websites.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5Up8K6KfhA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The customer journey should be clear. If the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. \\n\\nUse tabs and sub-pages for different categories, and make it logical. For best results, spend time studying user movements and running trials and tests. \\n\\nOver time your predictions will become more accurate as you get to know your audience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-J6N6kO7pK4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"6. Wasted words\",\"plainText\":\"Capture your customers quickly.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gvCeMnMMmI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There are some hallmarks we use when writing web copy. Here are a few of them:\\n\\n- short, effective sentences (say the same information with less)\\n- sub-headings and headings containing keywords\\n- everyday words the average reader can easily understand (plain English)\\n- direct language\\n- consistent, logical structuring of information.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9cFms9o1W6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"7. Don\'t be unfriendly\",\"plainText\":\"How does your website display on mobile?\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WNBSOqBQRA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The majority of the time, someone will be visiting your website on their phone (68.1% in 2020 to be exact). That means when it comes to your website design, it\'s not enough that your website simply works on mobile. It needs to be designed with mobile in mind **first**.\\n\\nIf your website doesn\'t look amazing and function seamlessly on mobile, your customers won\'t go looking for their nearest desktop computer...  they\'ll look for another website. \\n\\nWhat kind of service do you give your customers in person? Ensure they experience the same quality on your website, and more importantly, on their phone.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Seven mistakes people make building websites','The advertising you’ve done, the marketing budget you’ve spent, the countless planning meetings your team has attended—all that time and money you’ve invested has driven a potential customer to your website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136410,140166,1,'The building blocks of branding','2022-05-30 01:18:57','2022-05-30 01:18:57','79468b5d-df1a-4188-9cd4-a7290495fb4c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UBcW4IgaI5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Through 20 years of branding experience, we’ve come to understand stakeholder engagement is essential for a brand to have cut-through.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We’ve engaged with our clients’ stakeholders for many years and in many ways—ranging from formal, formative market research through to in-depth focus groups, workshops, community forums, brand satisfaction surveys and phone interviews.\\n\\nNo matter the method, what really counts is that we capture how people relate to your brand. That relationship leads to relevance and then the ultimate goal: resonance.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qaQGFaRj3d\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Relationship\",\"plainText\":\"Every great brand is built on relationship.\\n\\nWhen you form healthy relationships with stakeholders, you open yourself up to a range of opinions. Generally, feedback gets more constructive as the relationship grows healthier.\\n\\nIf you’re the brand manager, it can feel a bit like tough love at first—but it does get easier.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IDzmWzpUSE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Relevance\",\"plainText\":\"So much more than a logo, brands are heavy with meaning for stakeholders. And so if the environment changes but your brand doesn’t, the meaning is lost.\\n\\nA lot of the stakeholder feedback we hear about brands is that they’re outdated or lack appeal. Without relevance, your stakeholders no longer feel the love.\\n\\nConstantly retune yourself to your stakeholders and you’ll keep fulfilling their needs.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8Wdlr8QGTN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Resonance\",\"plainText\":\"Resonance is where understanding meets impact.\\n\\nA brand rich with resonance is the holy grail of marketing and, true to legend, few reach it.\\n\\nThat’s because resonance means your brand is a perfect fit for your stakeholders’ environment, pain points, wants and emotional connection.\\n\\nResonance engenders attention and respect, and turns want to need.\\n\\nAnd when stakeholders can’t live without your brand? Happy days.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EdELli6glE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"The three Rs start here\",\"plainText\":\"Whether you’re looking to name and brand or rename and rebrand, your brand journey starts with understanding your stakeholders.\\n\\nTalk to us about how to take your first steps.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The building blocks of branding','Through 20 years of branding experience, we’ve come to understand stakeholder engagement is essential for a brand to have cut-through.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136412,140168,1,'Want to understand your brand? Ask your stakeholders.','2022-05-30 01:19:07','2022-05-30 01:19:07','a5fd8f9b-34db-4c9d-923c-ddddd7ec5f11',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pb6yRuUQJr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":[],\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BpDlpLY30k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Whether they are inside, outside, removed or closely involved—stakeholders have the insight businesses need for long-term growth and sustainability.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"If they are a stakeholder, they have a connection with you.\\n\\nAnd like any other relationship, they need to know their connection, time and opinions are valued.\\n\\nIt often takes an open mind to find what works for you and the stakeholder.\\n\\nFinding this place of mutual benefit can lead to business growth and longevity.\\n\\nWe’ve broken down our approach to nurturing stakeholder relationships for meaningful engagement.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-023wqZnDwH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Your stakeholder is anyone who can be impacted by your business.\",\"plainText\":\"Once you really understand this, you’ll start to notice the cycle of impact between the stakeholder and your business. And, this is partly why we begin to engage with stakeholders—to understand how different groups are responding, reacting or behaving.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZC7YPx4oyi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"But who are they, really?\",\"plainText\":\"Now, go deeper to really understand the nuances of your stakeholder groups.\\n\\nYour engagement plan should be detailed enough to allow for different levels of accessibility, and demographic and cultural considerations. The better you nuance, the greater the feeling of respect and care you’ll engender.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4fsgssb3iu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"What do I need to achieve here?\",\"plainText\":\"There are varying degrees of impact across the common types of engagement—inform, consult, involve, collaborate and empower. Every impact is a win for you.\\n\\nBy inviting stakeholders to provide advice and guidance, you are showing interest and genuine regard for their opinions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-zK1GdW2Vy7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Let’s talk\",\"plainText\":\"A healthy and productive conversation is two-way. We pursue positive and productive conversations with stakeholders because we need to understand stakeholder perspectives, and we need to hear it from them.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wWO0nagqvx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bye for now\",\"plainText\":\"The conversation will close, but the relationship isn’t over. Stakeholders have given their time, effort and reflections. It’s your turn to respond with accuracy, timeliness and balance.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8YdtZLjoMO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"The truth is, these conversations take patience, a steadfast commitment to values, sometimes sacrifice, and always an open mind.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"At NWO, we care about stakeholder engagement because we regularly witness the impact it has on the health of businesses and organisations.\\n\\nIs it important to you?\\n\\nTalk to us about stakeholder engagement today.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Want to understand your brand? Ask your stakeholders.','Whether they are inside, outside, removed or closely involved—stakeholders have the insight businesses need for long-term growth and sustainability.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136413,140169,1,'Simplifying the complex: Fifteen years of marketing schools','2022-05-30 01:19:18','2022-05-30 01:19:18','7782e375-47bf-46dd-9dfe-3184f8ae52a6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WAYo0QEnCs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"After 20 years of marketing—including 15 years working with schools across Queensland and New South Wales—I am steadfast in my belief that there is no marketing challenge as complex as that faced by schools.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In what other industry would you find thousands of individual stakeholders—students, parents, teachers, alumni and more—all with do-or-die expectations?\\n\\nOr an environment that can, quite honestly, change the trajectory of children’s lives?\\n\\nThen you have the two very distinct markets—internal and external—often with very different needs that need to be met with minimal budgets.\\n\\nThe experience of school changed little for nearly a century but, in the past 20 years, it has evolved in such leaps and bounds that today’s parents struggle to recognise it.\\n\\nPhilosophically, there are few industries I can think of that have such a strong evidence base to guide practice—here I’m thinking of teaching and learning—yet the required outcome is often diametrically opposed to it. \\n\\nIt’s little wonder that I find the business of marketing schools endlessly fascinating.\\n\\nOnly this morning I was in another principal’s office, talking through these very complexities. In our conversation, we touched on what I’ve discovered over the years are three bedrock principles every school needs as their marketing foundation. They’re my way of transforming a little of the complex into the simple.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Esbo1iQq5g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. Work out what makes you unique\",\"plainText\":\"Marketing and enrolments teams live and die by their numbers. \\n\\nIt is endlessly tempting, then, to try to go wide in your appeal so that you create the biggest possible net. \\n\\nIn practice, though, it means no-one knows what you stand for. \\n\\nThe better alternative is to embrace what makes you unique and then market that hard. You’ll end up attracting families that are the right fit for you and work hard as your ambassadors. \\n\\nInternally, there’ll be great cohesion, too, because you’ll attract and retain great educators who get what you’re about and support it in their words and actions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v1FFRTuEFs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"2. Don’t be afraid to look like you’re unique\",\"plainText\":\"If you’re bored one day in your office, try this game. \\n\\nGet ads from three schools, and then block out their hats and uniforms. Can you still tell them apart? \\n\\nIt astounds me that we continue to use sterile, look-alike images—hey, here’s a girl in a lab coat with a test tube as proof that we promote girls in STEM!—that don’t reflect the day-to-day experience of what it is to learn at your school. \\n\\nCelebrate your uniqueness—and set yourself apart from your competitors—by choosing unique visual styles and photography.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cMg5IvARdG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"3. Now stay unique\",\"plainText\":\"Over time, teachers and leaders of schools get to know each other pretty well. \\n\\nPrincipals, in particular, know other schools like bookies know racehorses. The net result in marketing is that your great idea quickly becomes next year’s norm… and after a few years, what was edgy is simply outdated. \\n\\nWise schools invest in a middle ground here. \\n\\nThey start off strong and then review and refresh their brand every year or two. \\n\\nThat way, subtle tweaks don’t destabilise your internal audience but you stay fresh and relevant externally.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3XrIiJiL9w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Want to know more?\",\"plainText\":\"Suzanne advises schools on sustainable marketing strategy that helps them get the most from their internal resources. To chat, phone 07 3334 8340 or email suzanne@newwordorder.com.au.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Simplifying the complex: Fifteen years of marketing schools','After 20 years of marketing—including 15 years working with schools across Queensland and New South Wales—I am steadfast in my belief that there is no marketing challenge as complex as that faced by schools.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136414,140170,1,'The 6 steps of content creation','2022-05-30 01:19:30','2022-05-30 01:19:30','7e0b1a67-6220-4a99-bbf7-75a1996a32b3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-92RCseTSp0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Now you need to add some real value.\\n\\nTime-poor organisations need their content to work across different channels online—including websites, e-newsletters, blogs and across social media. One way to add value to your existing, more sales-focused content is through content curation. Content curation means finding useful content online, curating it for your audience and re-telling it in your voice and with your advice.\\n\\n##### **Here’s how to optimise, write and curate content for your target audience.**\\n\\n###### **Defining your goals**\\n\\nEvery good plan starts with defining what it’s trying to achieve. How do you want your content to define your business? What are you offering your target market? Do you want to be a thought leader in your particular area?\\n\\nContent curation is about meeting your customers where they are and offering them something they’re not getting elsewhere. It’s about finding, gathering and sharing information of value with them; positioning your business and brand as an authority both with original content—your sales offering and business learnings—and information you’ve found and shared online. Participating in conversations that are happening about your field leads to more engagement with your target market, the ultimate goal being to give your brand a voice of value that will see your audience come back again and again for your offering.\\n\\n###### **Getting started**\\n\\nIt’s important to remember that well-executed content curation isn’t about regurgitating content that was already published. Instead, it’s your business’ personal re-telling of a story. As Susan Gunelius wrote for Forbes, the human element of content curation is what makes curated content compelling.\\n\\nTherefore, when offering your audience valuable content, remember to tell your story. What are you saying that’s different? What do you know that others might not? Involve your whole team—not just marketing and sales—and that story will evolve to give your business a truly useful and unique voice.\\n\\n###### **Finding content**\\n\\nHere’s where you get amongst it!\\n\\nWant to know where your target market is looking for information online? Go exploring! Ask them! Discover for yourself where the good stories are being shared. Find out what topics matter to your goals and audience, and go after them.\\n\\nIntegrating content curation into your broader marketing strategy is the way to go here—it legitimises the exercise and gets your team thinking about the value of your brand and how they can add to it. The best place to start is probably your social media accounts. Valuable content is being shared every day on platforms like Facebook, Twitter and LinkedIn. There are also Google alerts and news aggregate sites that can be set up with your special business needs in mind.\\n\\n###### **Be authentic to find your voice**\\n\\nThere is nothing like the instant world of social media to add value and timeliness to your content. Social media has changed the term ‘sharing’ forever, and the opportunities for your brand are endless. It’s important to add your own value to social content—as Mark Lerner says, if you just \'retweet\', or share an article without including your own voice in the post, you’ll fail to distinguish yourself from everyone else who shared that content.\\n\\nHow do you find your voice? Authentically, of course! Offer your opinion and add your advice in areas where you are confident. Try to be friendly and informative, and adopt an approachable tone. Not so confident? Ask questions! Get your community talking and they’ll come back to you.\\n\\n###### **Context and thought leadership**\\n\\nGood content curation provides your audience with context and convenience—that means filtering and explaining what you find online, and rewording it in your voice so it’s useful to them. You don’t always need to be selling, but you do always need to be mindful of your brand and of offering real value. Knowing who your market is and writing in your ‘voice’ allows you to, as J-P De Clerck says, inform, educate, entertain and engage target audiences.\\n\\n###### **Where to share**\\n\\nThere are many ways to share curated content, but the best way is in a mix of your existing ‘sales’ content. E-newletters and blogs offer an opportunity to share curated and original content, and social media is the most instant way to add your voice to a new idea, and also probably the first place your audience will find you. They’ll also find your website, so don’t forget about the curated content opportunities there. Always remember that you should be providing useful information, not just repeating content or working on the hard sell.\\n\\nContent curation is convenient, but it’s also an important opportunity to add value, develop a business voice and grow an online community. What do you think about content curation? Has it worked for you? Got any tips? Let us know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The 6 steps of content creation','You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136415,140171,1,'B2B is dead','2022-05-30 01:19:40','2022-05-30 01:19:40','28da5695-f2fb-4a93-997a-01fe3edf29cf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-luIsqIjBj1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"As deaths go, it was a quiet one. Few people knew of its demise.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"But there it lay still: the artificial divide between B2B and B2C marketing, gone forever.\\n\\nWhy bother lamenting the dead? Dare I say, it’s good riddance to a dodgy invention.\\n\\nThe idea that marketing business-to-business took entirely different skills and strategies to talking to consumers has its roots back in the early Noughties. The notion, which most marketers sadly still hold, was that because the volume of B2B transactions is so much higher than B2C—if you count every transaction required along a manufacturing supply chain, for example—then B2B branding requirements were stronger, too.\\n\\nConversely, the B2C belief held that the consumers of the world needed entirely different marketing strategies to convince them to open their wallets.\\n\\nTrue, where they differ most is in the justification of purchases. In B2C land, I need to convince myself why I should buy yet another pair of red shoes. (It’s a short discussion.) In B2B, I might be lobbying the board to invest in an expensive new CRM system.\\n\\nBut the truth is both groups share more similarities than differences.\\n\\nYour customers—be they businesses, consumers or both—have similar emotional and logical requirements that must be met. The relationship lifecycle between a purchaser and a brand exists with businesses and consumers alike. Both groups also frequent the same social media spheres, are Google-happy and web-savvy, and require strong brand confidence in order to purchase.\\n\\nThe illusion that you’re selling to a company in B2B should be seen for what it is. In retail or in business marketing, you’re selling to individuals. And each wants to feel that you get them.\\n\\n##### **Long live H2H.**\\n\\nWhich is where yet another acronym is starting to make a play: H2H, or human-to-human marketing.\\n\\nIt espouses the belief that we all, business and retail customers alike, are looking for connection, inclusion and to be understood. If you take that as your starting point—and not your burning need to produce another brochure—then the marketing toolbox available to your business automatically grows.\\n\\nIt means the vast strategies already out there, like relationship marketing and continuous touchpoints, become as relevant to a retail customer as to the business that buys your widgets. And the traditional B2C tools like social media become far more relevant B2B because they help build connections better than a sterile product flyer.\\n\\n##### **Let’s make H2H practical.**\\n\\n**1. Open your horizons**\\n\\nSwitching your mindset to focusing on the individual, human needs of your market means you can open your marketing to all sorts of potential tools. Just because you run a hair salon doesn’t mean you can’t start sending out a monthly email newsletter—if your customers are the kind of people that like to know more about you. And just because you’re an accountant doesn’t mean you can’t lead an industry group on LinkedIn or advertise on Facebook—if that’s where you’ll find the types of sales you want. Think about your customers, and let their needs lead you.\\n\\n**2. Make your customers feel**\\n\\nSales overwhelmingly come from relationships in my business, so meeting my clients’ emotional needs is a no-brainer. If my clients are happy, they’ll stay.\\n\\nBut even if your sales rely heavily on good old-fashioned foot traffic, it’s relationships that will lure them and keep them. So, in every tool you use to get to market, make sure you get the emotional kicker in. Empathise and prove you understand their needs.\\n\\n**3. Ask your employees what they think**\\n\\nIt’s one thing to make marketing decisions from an ivory tower. Chances are it’s your staff who really know how your clients think, or how your customers behave. So get their ideas and integrate it into your marketing. Let them drive your innovation.\\n\\n**4. Finally, listen to your customers**\\n\\nThere is marketing gold in every intentional conversation you have with a customer. Ask the ‘why’ that follows the tough questions: Do you feel safe with my business? Do you like dealing with us? Would you refer us to your friends? The answers will revolutionise how you think about marketing to your customers.\\n\\n---\\n\\n*Written for the February 2014 issue of Inform, the monthly magazine of the Chamber of Commerce and Industry in Queensland.*\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'B2B is dead','As deaths go, it was a quiet one. Few people knew of its demise.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136416,140172,1,'8 important marketing questions for every business','2022-05-30 01:19:53','2022-05-30 01:19:53','8614c0b9-6896-47c2-b148-ae3f5c26d441',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VzKHBkk2Ca\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Marketing communications in business is all about attracting and retaining customers. We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications—because they know customers are fickle, and competitors are waiting to pounce on any weakness.\\n\\nThe same philosophy of tight strategy and execution should drive your business. Effective marketing communications must be an essential part of your core business strategy to ensure you’re pushing the same, consistent message through every aspect of your organisation.\\n\\nBut it’s not always so easy to go it alone. If you’re in a small business and know you need to step up, here’s a handy checklist of the marketing questions you need to answer to keep your customers in tune with you—and your competitors at bay.\\n\\n##### **Who are my existing customers?**\\n\\nThe best way to sell to your customers is to first understand who they are, why they buy from you, and what value they expect from you. And the best way to learn this? Listen to them. Marketing communication begins with good customer relationships, which are almost like your own form of market research.\\n\\nWhen you talk to your customers, you’ll learn things like your customers’ age, income, education, how often they buy from you, what their buying triggers are and how they’re influenced. This is a valuable step in honing your marketing message, so don’t be tempted to think you already know the information if you’ve been in business for a while. Every customer conversation will add another layer to your understanding.\\n\\n##### **Who are my potential customers?**\\n\\nIt’s just as critical to have a very clear understanding of your desired target market and new customers. Get as detailed as you possibly can. The more specific you are, the better you can develop messages for them.\\n\\n##### **Who are my competitors?**\\n\\nUnderstanding who competes for your customers—and what they’re offering—is vital. Get very familiar with every aspect of your competitors’ businesses—including their reputation, prices and marketing material. This knowledge will help you position your marketing communication relative to how your customers are already being targeted and differentiate yourself in the market.\\n\\n##### **What am I trying to achieve?**\\n\\nUnderstanding why you’re communicating with your customers is essential. Are you purely after quick wins? Or preparing the ground for a new product or stronger relationships? The rationale and potential value for any marketing effort should determine how much money you need to spend, and where it’s best spent.\\n\\n##### **What am I trying to say?**\\n\\nThis is where everything comes together. You must now develop clear, key messages that talk up your product or service, meet the expectations and needs of your new and existing customers, and differentiate yourself from your competition.\\n\\nMake sure you have no more than five key messages—in fact, the fewer the better—and make them specific and meaningful. That’s how you stand out in the crowded market. Ensure your customers are aware of your business and its products or services, and why they should care (e.g. What’s in it for them? And what are the true benefits?). These benefits should be factual and real. It’s important not to overload customers with information, but rather to be clear and articulate.\\n\\nAll of your marketing communications should include a strong call to action: What is it that you want customers to do once they’ve interacted with you? Leave them in no doubt and make it easy for them.\\n\\n##### **What’s the right channel?**\\n\\nThere’s no doubt that it’s a busy marketplace when it comes to finding the perfect place to share your marketing messages. The challenge here is in focusing and narrowing your communication—and finding the right time and place to connect with your customers.\\n\\nMany marketers are now jumping on social media networks, but that might not be where your customers can be found. It’s important that you understand how and when they want to hear from you, and use that information to foster a true customer relationship.\\n\\n##### **Is my strategy integrated?**\\n\\nCommunicating in an integrated way across all channels (such as website, emails and brochures) means your brand will become better known and understood. Integration means that every time your customers hear from you, they get the same feel for who you are. By creating consistent, strong marketing communications, your customers will identify and remember you into the future.\\n\\n##### **Finally: Am I communicating with genuine creativity?**\\n\\nCreativity isn’t about paying your local print shop to pull together a flyer with your logo on it, or using a WordPress template to build your long-overdue website. They might be tactics that you use, but they’re not what creativity is really about.\\n\\nTrue creative thinking pulls together everything you know about your business, your goals and your customers into a single, cohesive package that cuts through, connects and resonates. Creativity distills everything down to the right words, images and design so that your marketing collateral has the right impact. No business can afford to skimp on this stage because getting creativity right means you’ll get the results you’re really after: maximum return on your marketing investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'8 important marketing questions for every business','Marketing communications in business is all about attracting and retaining customers. We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications—because they know customers are fickle, and competitors are waiting to pounce on any weakness.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136417,140173,1,'What the artist breaks','2022-05-30 01:20:04','2022-05-30 01:20:04','c60cf789-425e-4ec0-b0e7-b06689ce51b5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QjbPRQcxAH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Bill Bernbach was the founding creative director of legendary Manhattan ad agency Doyle Dane Bernbach (DDB). He came out with quotes like:\\n\\n“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art”, and\\n\\n“Word of mouth is the best medium of all”, and\\n\\n“Rules are what the artist breaks; the memorable never emerged from a formula.”\\n\\nThat’s really provocative stuff that makes you nod your head at the truth and simple power of his thinking—and imagine how inspiring but uncompromising a boss he would have been. What an exhilarating time to be writing.\\n\\nBernbach not only had a way with a turn of phrase, but he also really set up the structure of creative teams for marketing and advertising, and was, of course, part of the inspiration for Mad Men. But mostly, he was a writer. And what a writer he was. His firm revolutionised advertising copy and laid out the early foundations for brand storytelling through engaging narrative and brand persona development. We can, and have, all learned from these guys.\\n\\nIn the 1960s, DDB took on Volkswagen as a client and began creating a series of print ads that referred to the VW as a “lemon” and encouraged consumers to “think small”. The copy, by the incomparable Julian Koenig, starts out saying “This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished, and must be replaced.” Not exactly sales speak.\\n\\n##### **It was funny. It was clever. And it was ground-breaking.**\\n\\nFor the rest of the decade, VW kept their unconventional campaign rolling. DDB’s strategy of turning seeming faults into benefits was a huge hit. One ad didn\'t even include a picture of the little lemon: “No point in showing you the 1962 Volkswagen. It still looks the same.”\\n\\nMuch has been written about the ads, and you can take a look at a bunch of them here if you like. It was ranked the best advertising campaign of the twentieth century by Ad Age, and it deserves the title. This sort of brand bravery is rare and may be a little of its time, too. The truth is that the power is all right there, in the copy, which exists to inspire us. Last words to Mr Bernbach himself:\\n\\nYou can say the right thing about a product and nobody will listen. You\'ve got to say it in such a way that people will feel it in their gut. Because if they don\'t feel it, nothing will happen.\\n\\nWhat is your brand really saying?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What the artist breaks','It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136418,140174,1,'Righting writing','2022-05-30 01:20:14','2022-05-30 01:20:14','5fbf8cc5-ac51-4674-b87b-01faa142f553',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WiIX62eIQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Uni was when I found my purpose in life. A passionate lecture on the very first day was my ‘eureka!’ moment that then propelled me through a double major in communications, 10 years in a newsroom and countless more in corporate writing.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"But it all could have come tumbling down in the stern and unyielding face of just one lecturer: Ros Petelin.\\n\\nLike most kids who gravitated toward the arts in school, I’d been feted as a bit of a writer. I wrote installments of unreasonably sappy romance novels late at night and distributed copies to peers on the train the next morning. I won an academic scholarship for my writing (although nearly lost it many times for my maths).\\n\\nIt was left to Ros—now an associate professor in the School of English, Media Studies and Art History at UQ, and a well-respected writer in business communication—to tear my self-made kingdom down, word by word, until I could rebuild it on more solid foundations.\\n\\nHere’s what I now know to be true about writing effective business words.\\n\\nThanks, Ros. I hope you’re grading more kindly these days.\\n\\n##### **Trick #1: Talk like your audience**\\n\\nIf you’re writing for your business, forget formal words and don’t allow fear of failure—or grammar—to stop you writing. Instead, a trick I’ve long used in business writing is to hear a typical customer’s voice in my head, and then to write like they talk.\\n\\nLike acting, the craft of writing involves immersing yourself in the character. In this case, the character is your customer—and by sounding like them, you’re more likely to draw them in.\\n\\n##### **Trick #2: WIRMI**\\n\\nI have Ros and her fondness for US author Linda Flowers to thank for WIRMI. The acronym ‘What I Really Mean Is’ is extraordinarily helpful in bringing clarity to business writing, and it’s a tool I still use daily.\\n\\nYou can use WIRMI as a catchphrase at any point of your writing—when you’re trying to work out exactly what you want to say, and when you’ve written something and you need to ensure it says what you want, clearly and well.\\n\\nIf you’re not comfortable with writing—and plenty of people would rather line up for a root canal than write an essay—this is a great way to check you’re on track.\\n\\n##### **Trick #3: So nice you read it thrice**\\n\\nFinally, if you’re satisfied that what you’ve written is the best you can do, read it through once more—and then put it down.\\n\\nAfter a few hours—or a few days, if you have the time—pick it up and critically read it again. Make a few adjustments. Delete a few words. Then hide it again.\\n\\nOn the third go, after another break, pretend you’re the customer and read it aloud to yourself as though you’re seeing it for the first time. If you have no more changes to make to it, it’s good to go. But chances are, you’ll think of a few.\\n\\nWhy at least three reads? Professional writers and editors know better than anyone that great writing comes from multiple drafts, not a single session of inspiration. Taking a break in between drafts—although hard to do in a busy work day—can be the key to achieving great results.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Righting writing','Uni was when I found my purpose in life. A passionate lecture on the very first day was my ‘eureka!’ moment that then propelled me through a double major in communications, 10 years in a newsroom and countless more in corporate writing.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136420,140176,1,'Chevron','2022-05-30 01:20:27','2022-05-30 01:20:27','0ec1cadf-4443-4086-bd40-53d17a733504',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign',NULL,NULL,'Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.\nIn 2021, we were appointed as Chevron\'s go-to Australian agency as they reignited their Australian operations. We\'re helping them reach their business goals, relaunch their Puma retail network under the Caltex brand, and grow their market share in the lubricants B2B market.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gvKwuoJR7j\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547129?h=68b08b3b6f&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3oZ1cTUSaN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A complicated restructuring and rebranding exercise took place as a result of the expiration of licencing agreements.\\nChevron Australia appointed New Word Order to help facilitate the process and undertake important marketing work, including taking carriage of promotions of the Australian lubricants division.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pROQ78QKp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547500?h=2819aba5f3&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Z59xrAwLVU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We conducted a competitor analysis to assess competitor brand messaging and positioning, interviews with key Chevron distributors in the B2B market and one-on-one interviews with the general customers.\\nOur insights indicated a need for authentic, ‘real life’ marketing collateral with which the audience can connect. We also gleaned that the messaging needed to be kept simple.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-f5LPArKwgF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689548339?h=5797d76cc7&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EP9dMqkL3k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We made the creative decision to let the products take a backseat and instead shine a light on the customers’ businesses and their distributor relationships.\\nWe supplemented our inhouse production team with award-winning documentary cinematographer Mark Broadbent and the editing finesse of Anasiou Canaris to give the videos a warm and, at times, heartfelt tone. The customers in question are mostly generations-old businesses with a story to tell. So we told some stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gLOsbQtiKq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547741?h=7529fef734&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ahQwPi3ZPn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result was 20 video variations across five content pillars in a style you wouldn’t necessarily associate with marketing around fuel and lubricant products—something a little surprising, something that stands out from the crowd.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5dbIBMfjBJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“Our customers are the centre of everything we do, so we’re really proud to have created something that’s authentic to their experiences—their relationships with the distributors, their family values and the inter-generational ties in each of their businesses.\",\"plainText\":\"“We challenged New Word Order with a complex brief of showcasing the product, telling a compelling story about the customer and distributor relationship, and delivering the message that the products customers know and love are back for good. <br> \\n“New Word Order perfectly captured all of those elements in a cohesive video series that authentically connects with the audience.” <br> \\n\\n** — Cris Gillespie, Head of Marketing at Chevron **\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign','Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136422,140178,1,'New Word Order','2022-05-30 01:20:35','2022-05-30 01:20:35','9acdaf97-4ef2-4534-8928-c2ae1c2817dd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'We\'ve stepped up',NULL,NULL,'We\'re big believers in making our outsides match our insides.\n\nOur clients always hear us telling them that this is the essence of brand integrity (because it is). And like all people who are striving to go from good to great, we\'ve stepped up.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-14yyQfdrAP\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"94210\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ajkeoG129p\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our new brand\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As part of our regular brand review process, we decided our old identity didn\'t have the strength of character our current brand embodies. A lot has changed in the past few years: our market shifted, and we shifted with it.\\n\\n**We used our proven brand methodology on ourselves.**\\n\\nOur unique methodology is about knowing our context, opinions, pain points and applying insights. Adding to this our business strategy—to which our brand strategy must align—and we\'re dressed and messaged for success.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Brand audit\",\"text\":\"We laid out where our brand is currently and the story that led us here.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Stakeholder consultation\",\"text\":\"We spoke to our stakeholders to understand how they view and interact with our brand, and their perspective on what needed to change.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Brand comparison analysis\",\"text\":\"We learned where our business sits among others in Brisbane, around Australia and the world.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Brand story\",\"text\":\"We documented  the story of our brand as a central narrative so anyone within or connected to our business could access one source of truth.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"Visual brand development\",\"text\":\"We created a new logo and other branding elements that tell our story in multiple layers.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Brand voice and messaging\",\"text\":\"We defined and documented our new way of writing, speaking and the key messages we want to communicate.\"}}}}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There is power in gathering insights, applying a proven methodology of insights development and planning a strategic way forward. \\n\\nOur brand informs and impacts every aspect of New Word Order, and gives us a clear direction that challenges the usual way of doing things and ensures anyone who comes into contact with our business knows what we offer and how we will solve their problems.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bEj6Q5npVj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"94211\",\"94209\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QGxZjexaIq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-black\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This process is what we do for our clients every day, what we do for ourselves, and we\'d like to do this for you, too. Start the conversation with us and discover how a fresh brand will breathe new life into your business.\",\"textSize\":\"text-xl\",\"textColour\":\"text-white\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Talk to us\",\"buttonImage\":[],\"internalLink\":[\"21297\"],\"externalLink\":null,\"buttonStyle\":\"outline\",\"buttonColour\":\"white\"}}},\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-diijVzsy4h\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Type\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our new typeface is bolder, stronger, and positively dripping with character. Check out the Ns, Ws and Rs in our font—Neue Machina.\\n\\nThe monospace and geometric type features with deep ink traps in the heavier weights.\\n\\nWe love it because of its versatility: clean and minimalist in the lighter weights, but the heavier weights are bold in more ways than one. \\n\\n- Deep ink traps in heavier weights\\n- Overshot terminals\\n- Rounded corners\\n- Monospace-like features\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4bQVkM05o8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"94212\",\"94215\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MLS2xXnQoC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Words\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We\'re also intent on re-establishing our roots in the power of the written word. A subtle way we\'re doing this is using words over icons. As an example, see how we used the word \'menu\' instead of a hamburger.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gbJaMB0pnh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"94214\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-K3KNRmvlzY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Colours\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our brand colours are mostly black and white with pops of red, green and blue. The colours are the basics in the digital environment (RGB). This is our primary palette—we bring strategy and creativity to form something entirely new and entirely what our clients need to solve their problems and unlock their potential.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-btBIAfxeyp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"94216\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VDhaVH930A\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Experiences\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The main reason we\'re keeping our brand so pared back is because we want our creative portfolio to sing. Are you loving the immersive full-screen hover state feature as much as we are? We wanted our brand to allow for such experiences as this.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BRfSdhrk5C\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"94221\",\"94220\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Our new brand','Our clients always hear us telling them that this is the essence of brand integrity (because it is). And like all people who are striving to go from good to great, we\'ve stepped up.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136424,140180,1,'Aseeos','2022-05-30 01:21:54','2022-05-30 01:21:54','17a67b50-4297-40d1-b979-2a6ebb8e20ae',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Delivering for disruptors',NULL,NULL,'Aseeos rebranded to transform its 10-year-old installation business into an industry-disrupting model that solves age-old industry problems of supply, quality and budget overruns. We worked closely with the team to take its core brand elements and develop a full range of collateral, including signage, brochures and catalogues, video, marketing, events and website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bmUfyXmDcz\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47997\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fyTxfCvyJr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47773\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WYeceTl1wB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/194746924?h=02b6e594f2&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Aseeos - Delivering for disruptors','Aseeos rebranded to transform its 10-year-old installation business into an industry-disrupting model that solves age-old industry problems of supply, quality and budget overruns. We worked closely with the team to take its core brand elements and develop a full range of collateral, including signage, brochures and catalogues, video, marketing, events and website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136425,140181,1,'Department of Transport and Main Roads','2022-05-30 01:22:14','2022-05-30 01:22:14','664756fb-1cba-49b7-9a5c-690e3bfa5417',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'How Queensland Travels',NULL,NULL,'The Department of Transport and Main Roads has measured how, where and why Queenslanders travel since 1976. How Queensland Travels was the first time all of this research had been revealed together.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xiMuwH0qUn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47768\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UGKKHcWkDX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"We crafted a visual metaphor for this important story by enlarging infographic iconography, making it 3D and placing it into real world situations.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ykadeGb8YM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/145833141?h=da493c8de8&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wXJAJa8GTY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":null,\"plainText\":\"The result is a metaphor for the role of data in the real world, especially as it relates to transport.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQiJ46BCqv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47767\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IXjmqTVmWl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":null,\"plainText\":\"Our deliverables included an interactive PDF—written, edited and designed by our team—and the beautiful 3D animated video showing the 3D icons moving in the real world.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Department of Transport and Main Roads - How Queensland Travels','The Department of Transport and Main Roads has measured how, where and why Queenslanders travel since 1976. How Queensland Travels was the first time all of this research had been revealed together.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136426,140182,1,'Pivotus','2022-05-30 01:22:34','2022-05-30 01:22:34','6a31a3b4-c018-4c8d-abfa-30b2d297362f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a pivot?',NULL,NULL,'After rapid growth in recent years, My Media Trading Desk (MMTD) hit the pause button and engaged NWO to ask many of their valued clients: What do you really think of MMTD? Their clients’ generous answers both delighted MMTD and offered a mandate to change and grow. Pivotus is their response.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NhnaCQNxpw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47990\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B78dz1rmC2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"But what do your clients really think?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"NWO began the rebranding process by surveying MMTD’s clients. Commonly held by all of their clients was great regard for their honesty, their industry knowledge, and their unbreakable commitment to exceptional customer service.\\n\\nClients also said they wanted to get deeper insights, beyond the fast and accurate data and delivery MMTD were already known for.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AlIqZXoFkr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47763\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ulVnymquUW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Why Pivotus?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"MMTD needed a new brand to drive their reputation for quality data, strategic advice and superior customer experiences.\\n\\nThe brand needed to convey a clear promise: we’ll rapidly measure and pivot to maximise your media spend returns.\\n\\nTo pivot is to turn on a point—and there’s no better metaphor for how they pivot digital media to get the best possible results for their clients.\\n\\nPivotus is also a call to action: Pivot your brand with their team—because they are nimble, fast and focused in a rapidly changing market.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MJZcxjyvrL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47761\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-w74pYr8Ehf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Founder and CEO Michael Petersen said the new brand better reflects market expectations of their firm and his team’s commitment to a superior customer experience.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VLVB6hcgiC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47992\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GXT7RzNKoY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47764\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Pivotus - What\'s a pivot?','After rapid growth in recent years, My Media Trading Desk (MMTD) hit the pause button and engaged NWO to ask many of their valued clients: What do you really think of MMTD? Their clients’ generous answers both delighted MMTD and offered a mandate to change and grow. Pivotus is their response.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136427,140183,1,'Pivotus','2022-05-30 01:22:36','2022-05-30 01:22:37','5a899bf7-ed4f-443f-9fab-486b80020af1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a pivot?',NULL,NULL,'After rapid growth in recent years, My Media Trading Desk (MMTD) hit the pause button and engaged NWO to ask many of their valued clients: What do you really think of MMTD? Their clients’ generous answers both delighted MMTD and offered a mandate to change and grow. Pivotus is their response.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NhnaCQNxpw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47990\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B78dz1rmC2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"But what do your clients really think?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"NWO began the rebranding process by surveying MMTD’s clients. Commonly held by all of their clients was great regard for their honesty, their industry knowledge, and their unbreakable commitment to exceptional customer service.\\n\\nClients also said they wanted to get deeper insights, beyond the fast and accurate data and delivery MMTD were already known for.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AlIqZXoFkr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47763\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ulVnymquUW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Why Pivotus?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"MMTD needed a new brand to drive their reputation for quality data, strategic advice and superior customer experiences.\\n\\nThe brand needed to convey a clear promise: we’ll rapidly measure and pivot to maximise your media spend returns.\\n\\nTo pivot is to turn on a point—and there’s no better metaphor for how they pivot digital media to get the best possible results for their clients.\\n\\nPivotus is also a call to action: Pivot your brand with their team—because they are nimble, fast and focused in a rapidly changing market.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MJZcxjyvrL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47761\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-w74pYr8Ehf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Founder and CEO Michael Petersen said the new brand better reflects market expectations of their firm and his team’s commitment to a superior customer experience.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VLVB6hcgiC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47992\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GXT7RzNKoY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47764\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Pivotus - What\'s a pivot?','After rapid growth in recent years, My Media Trading Desk (MMTD) hit the pause button and engaged NWO to ask many of their valued clients: What do you really think of MMTD? Their clients’ generous answers both delighted MMTD and offered a mandate to change and grow. Pivotus is their response.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136428,140184,1,'Department of Housing and Public Works','2022-05-30 01:22:52','2022-05-30 01:22:52','5c3b6293-c1c2-4453-948a-852a0a7e8155',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Have your say in a better renting future',NULL,NULL,'With a range of renting reforms not yet law, we created a campaign to drive renters to a survey where they could have their say.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NnAYpM8RPK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47660\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2V7rQTXdap\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"More Queenslanders are renting than ever before.\\n\\nSo the Department of Housing and Public Works wanted to have open and honest conversations with renters, property owners and managers about what matters and what needs to change.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BQeIecGM9t\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47661\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-mjELLOS8zt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The messaging was compelling and obvious to convince the target groups there was value in them participating in the survey. To motivate the audiences, we tapped into key renting issues but kept a warm and positive sentiment.\\n\\nWe developed display ads, videos and static posts to build awareness and capture interest.\\n\\nPlus, we used long-form Facebook posts to convert target group interest and inform them on the details.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CDacbY6rtS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47662\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W1OXhvU4i4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign had a total of 24 posts across two weeks, reaching 1.37 million individual Facebook users, with more than 42,000 engagements.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VN9WYyb9Pi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47663\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Department of Housing and Public Works - Have your say in a better renting future','With a range of renting reforms not yet law, we created a campaign to drive renters to a survey where they could have their say.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136429,140185,1,'Brisbane South PHN','2022-05-30 01:23:12','2022-05-30 01:23:12','be441c91-e853-4d36-a1dc-71b5b1ec31a4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Aged Care Navigator',NULL,NULL,'We helped Brisbane South PHN to encourage older people to sign up to My Aged Care, so affordable, practical support is ready for them when they need it.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oNzYQDCB0J\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47749\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JuROxoLizt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Authentic community engagement\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We ran focus groups with people within the target market—in Redlands and Logan—and learned their perceptions of aged care, the challenges with navigating services and levels of participation in My Aged Care.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gGzYlN4TtN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47750\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VOx7qvXe9V\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We developed a campaign strategy and creative to encourage people in the target groups to attend an information session.\\n\\nA key element to our campaign strategy was targeting the \'influencer\' group: children who often help their elderly parents to find the right support and make decisions. Influencers spend a lot of time using digital media, particularly Facebook, so this formed a large part of the campaign collateral we developed.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VEF0Vw8lC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47751\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VfrmLMDvpV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47752\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136431,140187,1,'Brisbane South PHN','2022-05-30 01:24:10','2022-05-30 01:24:10','a71d5c9c-186b-49dd-825f-12d82f92f342',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Aged Care Navigator',NULL,NULL,'We helped Brisbane South PHN to encourage older people to sign up to My Aged Care, so affordable, practical support is ready for them when they need it.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oNzYQDCB0J\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47749\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JuROxoLizt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Authentic community engagement\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We ran focus groups with people within the target market—in Redlands and Logan—and learned their perceptions of aged care, the challenges with navigating services and levels of participation in My Aged Care.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gGzYlN4TtN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47750\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VOx7qvXe9V\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We developed a campaign strategy and creative to encourage people in the target groups to attend an information session.\\n\\nA key element to our campaign strategy was targeting the \'influencer\' group: children who often help their elderly parents to find the right support and make decisions. Influencers spend a lot of time using digital media, particularly Facebook, so this formed a large part of the campaign collateral we developed.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VEF0Vw8lC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47751\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VfrmLMDvpV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47752\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Brisbane South PHN','We helped Brisbane South PHN to encourage older people to sign up to My Aged Care, so affordable, practical support is ready for them when they need it.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136433,140189,1,'Brisbane North PHN website','2022-05-30 01:24:58','2022-05-30 01:24:58','45c2f401-137d-4e46-bc95-52f9e99eff52',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Better access, better health',NULL,NULL,'The PHN’s website is where the ‘better access, better health’ vision comes to life and starts important conversations. This was an opportunity to innovate, collaborate and leverage the PHN\'s work through a powerful digital solution. With a clean design, intuitive user journeys and plain English content, this site is transforming the digital experience for stakeholders within and outside the PHN.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yXpuBl6k0n\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47745\",\"47746\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Brisbane North PHN website','The PHN’s website is where the ‘better access, better health’ vision comes to life and starts important conversations.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136435,140191,1,'Endeavour Foundation','2022-05-30 01:26:47','2022-05-30 01:26:47','2d138969-26f6-4f30-bc80-ae114a5b6abc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Rebranding an icon for a new era',NULL,NULL,'The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story. We stepped in to capture the essence of authentic customer service: to tell Endeavour’s compelling brand story about the people they serve, and the people who serve.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-i7VSDgqc7V\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45336\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XE9ZIQrYn6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Endeavour delivers essential, personalised and compassionate services to people with intellectual disabilities. When the NDIS was introduced, it was the perfect opportunity for Endeavour to show the world what their services mean to the community it serves.\\n\\nThey asked us to take their new logo and develop a complementary campaign and suite of branding tools to support it. Our goal was to capture the heart of Endeavour Foundation through storytelling and unify the foundation’s people and customers under one powerful vision.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5lKlpPU30x\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45338\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jeFwrbtZMK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45339\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JKRNdGpqnc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We based our campaign strategy on one question: what would make my life better? The question explored Endeavour’s objective to create a brand that could represent their customers and generate greater possibilities for their care. Our creative solution was to make Endeavour customers the heroes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uYLiG0E4oM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/265285881\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQfzkp05OB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Endeavour’s new brand video is an expression of their unifying purpose to truly serve and make a meaningful difference in the lives of their customers.\\n\\nThe campaign speaks for and to the extended stakeholder community about the vision, quality and outcomes of Endeavour’s services. It included:\\n<ul>\\n  <li>brand story</li>\\n  <li>full visual brand development from a supplied logo</li>\\n  <li>hero photography</li>\\n  <li>brand book</li>\\n  <li>brand video</li>\\n  <li>employer brand and collateral</li>\\n  <li>launch campaign.</li>\\n</ul>\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QPJ6J6kHcL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45340\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qBnvWlcG0T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Many powerful stories came out of this job, but the most incredible was watching Endeavour customers embrace the opportunity to model for our video and photography crew. Endeavour reported back to us the meaningful moments when their customers saw their photos for the first time.\\n\\nSince the brand and campaign launch in June 2018, Endeavour has boosted their number of leads for their main service areas: accommodation, day services and work placements. With a long-term goal in mind, these results are significantly greater than anticipated, and only a few months since the campaign launch.\\n\\nIn addition, Endeavour reported to us unexpected community engagement at their events—people who have no connection to intellectual disability and have not previously been involved with the foundation. We look forward to following this story and discovering the full impact of our work.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Endeavour Foundation','The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136437,140193,1,'Endeavour Foundation','2022-05-30 01:28:56','2022-05-30 01:28:56','27c39193-d5ee-4c87-9f2c-d29e16a44113',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Rebranding an icon for a new era',NULL,NULL,'The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story. We stepped in to capture the essence of authentic customer service: to tell Endeavour’s compelling brand story about the people they serve, and the people who serve.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-i7VSDgqc7V\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45336\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XE9ZIQrYn6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Endeavour delivers essential, personalised and compassionate services to people with intellectual disabilities. When the NDIS was introduced, it was the perfect opportunity for Endeavour to show the world what their services mean to the community it serves.\\n\\nThey asked us to take their new logo and develop a complementary campaign and suite of branding tools to support it. Our goal was to capture the heart of Endeavour Foundation through storytelling and unify the foundation’s people and customers under one powerful vision.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5lKlpPU30x\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45338\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jeFwrbtZMK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45339\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JKRNdGpqnc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We based our campaign strategy on one question: what would make my life better? The question explored Endeavour’s objective to create a brand that could represent their customers and generate greater possibilities for their care. Our creative solution was to make Endeavour customers the heroes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uYLiG0E4oM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/265285881\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQfzkp05OB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Endeavour’s new brand video is an expression of their unifying purpose to truly serve and make a meaningful difference in the lives of their customers.\\n\\nThe campaign speaks for and to the extended stakeholder community about the vision, quality and outcomes of Endeavour’s services. It included:\\n<ul>\\n  <li>brand story</li>\\n  <li>full visual brand development from a supplied logo</li>\\n  <li>hero photography</li>\\n  <li>brand book</li>\\n  <li>brand video</li>\\n  <li>employer brand and collateral</li>\\n  <li>launch campaign.</li>\\n</ul>\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QPJ6J6kHcL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45340\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qBnvWlcG0T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Many powerful stories came out of this job, but the most incredible was watching Endeavour customers embrace the opportunity to model for our video and photography crew. Endeavour reported back to us the meaningful moments when their customers saw their photos for the first time.\\n\\nSince the brand and campaign launch in June 2018, Endeavour has boosted their number of leads for their main service areas: accommodation, day services and work placements. With a long-term goal in mind, these results are significantly greater than anticipated, and only a few months since the campaign launch.\\n\\nIn addition, Endeavour reported to us unexpected community engagement at their events—people who have no connection to intellectual disability and have not previously been involved with the foundation. We look forward to following this story and discovering the full impact of our work.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Endeavour Foundation','The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136439,140195,1,'West Moreton Anglican College','2022-05-30 01:29:36','2022-05-30 01:29:36','b539e849-96f2-4e4c-a9c6-7a78f4aa1b37',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The school for (real) life campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kSAkN1lDaq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Like schools everywhere, West Moreton Anglican College needed to change its plans to bring parents onto campus to experience the school because of the coronavirus.\\n\\nThis meant the annual open day was cancelled. But a few months later when restrictions eased, the school had a chance to bring parents back.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fxOewiuxW6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45330\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-c4rLGz6SQd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We developed a 16-week plan that timed out the lead up to the modified open day, and follow-up of leads afterwards. It outlined a WestMAC-specific brand campaign that celebrated the WestMAC way and positioned the school as a unique and desirable offering compared to other schools in the catchment area.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GVAyDnsmRc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45329\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-o0LzwcEURr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"At the end of the day, parents just want their kids to be happy, healthy and well.\\n\\nWestMAC is a wonderland for kids complete with an agriculture farm, animals and a garden for digging—because that\'s just what kids like doing. It\'s the school for real life.\\n\\nThis campaign included gorgeous hero photography, strategic messaging and a series of videos where students talk about their WestMAC experience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-66MSHWAoOc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/470822168?h=a0ce3a6b80&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/470822520?h=90034f124f&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KSqaU5wR9Y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign resonated with parents in the catchment, and filled the tour. We continued to run the campaign for the rest of the year, encouraging prospective parents to attend a personal tour.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ip4P0zUBCI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45333\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'West Moreton Anglican College','The school for (real) life campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136441,140197,1,'Endeavour Foundation','2022-05-30 01:30:24','2022-05-30 01:30:24','a6317588-d8c5-427e-8cd1-5b09871b2b7a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Rebranding an icon for a new era',NULL,NULL,'The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story. We stepped in to capture the essence of authentic customer service: to tell Endeavour’s compelling brand story about the people they serve, and the people who serve.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-i7VSDgqc7V\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45336\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XE9ZIQrYn6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Endeavour delivers essential, personalised and compassionate services to people with intellectual disabilities. When the NDIS was introduced, it was the perfect opportunity for Endeavour to show the world what their services mean to the community it serves.\\n\\nThey asked us to take their new logo and develop a complementary campaign and suite of branding tools to support it. Our goal was to capture the heart of Endeavour Foundation through storytelling and unify the foundation’s people and customers under one powerful vision.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5lKlpPU30x\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45338\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jeFwrbtZMK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45339\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JKRNdGpqnc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We based our campaign strategy on one question: what would make my life better? The question explored Endeavour’s objective to create a brand that could represent their customers and generate greater possibilities for their care. Our creative solution was to make Endeavour customers the heroes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uYLiG0E4oM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/265285881\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQfzkp05OB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Endeavour’s new brand video is an expression of their unifying purpose to truly serve and make a meaningful difference in the lives of their customers.\\n\\nThe campaign speaks for and to the extended stakeholder community about the vision, quality and outcomes of Endeavour’s services. It included:\\n<ul>\\n  <li>brand story</li>\\n  <li>full visual brand development from a supplied logo</li>\\n  <li>hero photography</li>\\n  <li>brand book</li>\\n  <li>brand video</li>\\n  <li>employer brand and collateral</li>\\n  <li>launch campaign.</li>\\n</ul>\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QPJ6J6kHcL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45340\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qBnvWlcG0T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Many powerful stories came out of this job, but the most incredible was watching Endeavour customers embrace the opportunity to model for our video and photography crew. Endeavour reported back to us the meaningful moments when their customers saw their photos for the first time.\\n\\nSince the brand and campaign launch in June 2018, Endeavour has boosted their number of leads for their main service areas: accommodation, day services and work placements. With a long-term goal in mind, these results are significantly greater than anticipated, and only a few months since the campaign launch.\\n\\nIn addition, Endeavour reported to us unexpected community engagement at their events—people who have no connection to intellectual disability and have not previously been involved with the foundation. We look forward to following this story and discovering the full impact of our work.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Endeavour Foundation','The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136443,140199,1,'Heart HQ','2022-05-30 01:31:34','2022-05-30 01:31:34','e554ac78-e210-4ba6-b6ad-85b77e267aa5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P3bQXxcsfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44878\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. Cardiology is a highly specialised field within medicine, and to grow sustainably, they needed to attract more associates.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lgp01pReVY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44873\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aTg3yWEGh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Objective\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business, and to grow the business’s referrer and patient networks.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gG5PvaSbvX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44864\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oXH0AQY2PC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our brand strategy drew on customer and referrer interviews, competitor insights and employee workshops, which also helped to define the brand values of the business. \\n\\nIt was clear the practice and the individual directors were held in high esteem by their medical colleagues. They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics and services that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. So the Heart HQ brand connects with patients on a personal level and makes them feel reassured that they matter.\\n\\nIt’s this mix of strategy and heart that makes Heart HQ a brand that will stand tall among all the others.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ISdJyIN6AW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44874\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDNF080GkR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A name, tagline, brand visual identity, website, signage and countless assets that match up with Heart HQ’s brand promise of delivering world-class cardiac care on the Sunshine Coast.\\n\\nThe quality of the brand assets significantly differentiates Heart HQ from all other competitor practices.\\n\\nCreatively, the brand is modern, refreshing and arguably not what you would expect from an organisation in the medical field – but at the same time, the language is warm, supportive and with just the right amount of authority.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Np5NPasoP9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### Suzanne and her team came highly recommended. It was a great journey working with them to develop our new brand and we were very impressed with their ideas, enthusiasm and innovation. We have a new brand, a new identity and the confidence now to deliver on our growth plans. \\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VvPbVRO0Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45205\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AUTeHLiAy1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### \\\"NWO is part of our success journey.\\\"\\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,'Heart HQ','Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136445,140201,1,'Coomera Anglican College','2022-05-30 01:32:36','2022-05-30 01:32:36','767cc234-e3eb-4e2e-ab0c-fc51289326fd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Anything is Possible campaign',NULL,NULL,'This campaign is bridging the gap between Coomera Anglican College\'s storied past and bold future. 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The script was drawn from lyrics of the college’s traditional song. Paired with the inspiring footage, the video effectively acknowledges the past while painting a vivid picture of the future.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IGcqD2p42y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30445\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CUjY0m7ysa\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“It was a pleasure working with New Word Order to develop the new creative for our College. 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With this campaign we also set out to connect with and thank previous supporters, and strengthen the Rural Aid brand in market.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-h8vXLy3MfI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“The generous donations received from our community of supporters as a result from the campaign has had a very positive impact for the beneficiaries of our fundraising—Aussie farmers.”\",\"plainText\":\"**– Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-V9u5ejPQKv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/575783623\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p6CVgVhKEp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Campaign messaging was two-tiered: an EOFY donations appeal and a thank you. Both worked for existing donors, people in existing databases and prospects.d\\n\\nTo ensure the greatest value for money for our client, we pooled the majority of our ad spend into digital, working closely with our media partner, Pivotus. We A/B tested the messaging and captured the audience with retargeting strategies.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8P2070zTQ8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"\\\"NWO were great to work with and really took an interest in our organisation and what we’re trying to achieve, and this showed through in the quality and the emotion captured in the final production. \\\"\",\"plainText\":\"**– Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rhaSMwFESv\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Creative\",\"plainText\":\"We proposed a campaign based on interviews with Australian farmers who had experiences with Rural Aid.\\n\\nIt’s an honest campaign of full of real people, stories and emotions.\\n\\nWith COVID-19 still hanging around, our approach ensured we avoided potential interruptions, travel restrictions and cancellation costs for our client.\\n\\nThe videos are compilations of interviews with various farmers across the spectrum of industries that are framed by a ‘zoom screen’ visual device, which adds layers of authenticity to the personal stories. \\n\\nSimilarly the display banners and static Facebook posts used the zoom imagery and visual devices—all pointing people to the EOFY Rural Aid landing page where viewers could view the full videos and choose to donate.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-vJUro6swC6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We proposed a campaign based on interviews with Australian farmers who had experiences with Rural Aid.\\n\\nIt’s an honest campaign of full of real people, stories and emotions.\\n\\nWith COVID-19 still hanging around, our approach ensured we avoided potential interruptions, travel restrictions and cancellation costs for our client.\\n\\nThe videos are compilations of interviews with various farmers across the spectrum of industries that are framed by a ‘zoom screen’ visual device, which adds layers of authenticity to the personal stories. \\n\\nSimilarly the display banners and static Facebook posts used the zoom imagery and visual devices—all pointing people to the EOFY Rural Aid landing page where viewers could view the full videos and choose to donate.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3MV0vWsZV5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"I am very proud to have been a part of this campaign. Even though I was part of the storytelling behind the scenes, I was moved at every stage of the process by how tough these Australians have it on a daily basis, and how candid they were with us about their stories.\",\"plainText\":\"**— Kat Scott, producer**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NURtiGsn81\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":[],\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,'Rural Aid','Through drought, flood and fire, Rural Aid is there.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136452,140208,1,'My Mental Health','2022-05-30 01:34:51','2022-05-30 01:34:51','c0470076-cedb-44f1-b49a-da446e2756b3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Connections to expert support',NULL,NULL,'We collaborated with Brisbane North PHN\'s mental health experts to empower consumers, carers and health practitioners to navigate the mental health sector with clear direction and ease. By understanding the website users on a deeper level, our creatives, strategists and developers delivered a meaningful and effective website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5pfvkvSNrw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"21979\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-czaT07FwtQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"21999\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'My Mental Health','We collaborated with Brisbane North PHN\'s mental health experts to empower consumers, carers and health practitioners to navigate the mental health sector with clear direction and ease.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136454,140210,1,'Right time, right place','2022-05-30 01:36:15','2022-05-30 01:36:15','293e57f7-0abc-45bb-acea-1b94c72254c8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'So much better than a hospital waiting room',NULL,NULL,'Central Queensland, Wide Bay and Sunshine Coast PHN asked us to refresh its campaign strategy, messaging and creative because people were still going to the emergency department with non-life-threatening sickness or injuries. Our solution was to show the people who live in the region—and holidaymakers—that the emergency department isn\'t the only option.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22010\",\"22012\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22011\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Right time, right place','So much better than a hospital waiting room',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136456,140212,1,'Safe to See your GP','2022-05-30 01:37:10','2022-05-30 01:37:10','14e0da52-7fba-4cec-8b9a-335e4cad20c2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'There\'s no reason to put your health on hold',NULL,NULL,'With life beginning to return to normal in Queensland after the height of COVID-19, the Darling Downs and West Moreton  PHN, and Brisbane North PHN wanted to encourage their communities to go back to a normal routine—especially for healthcare.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lx1YJWY50w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-emf7fKO95v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Data showed community members were staying at home and not visiting their GP and other health services for regular checkups. \\n\\nTo avoid more serious health and wellbeing problems down the track, the community needed to know it was safe to go back to regular appointments.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bd28dXEaNq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22159\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4a7YEtYm2U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Solution\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We created a fresh campaign called ‘Safe to see your GP’, using friendly animated characters to let people know there is no reason to put their health on hold. \\n\\nThis campaign we developed the campaign strategy, creative, custom illustration, animated video for social media and TV, digital ads, radio ads and landing page.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xsaPgG0g7g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22160\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-S5WWhHCEwb\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/440475987\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SJWVzlIztu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We originally developed this campaign for Darling Downs and West Moreton PHN, and Brisbane North PHN requested to run it as well. It\'s a great example of our Primary Health Networks working together to improve the health of all Australians.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MmdBErmbdH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/440475790\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Safe to See your GP','There\'s no reason to put your health on hold',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136458,140214,1,'QMHC','2022-05-30 01:37:38','2022-05-30 01:37:38','a9ec2292-6938-4916-93a6-585b74710677',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Stakeholder engagement',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QkuSHpszbt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47656\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B6PvNvL5Iy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We gained clear lines of sight into the impressions and needs of their stakeholder audience through 26 guided, in-depth phone interviews. Each interview was between 30 and 45 minutes long, and followed an approved guide to elicit data and insights to key questions. Key stakeholders included representatives of vulnerable groups, including remote communities, LGBTIQ+ stakeholder organisations, and Aboriginal and Torres Strait Islander groups.\\n\\nFrom this data, we developed an insights document and then a strategy to enable the Commission’s 20+ staff to better reach stakeholders with timely, needed communication and engagement opportunities.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-F39qRl2lIU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47657\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'QMHC','Stakeholder engagement',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136460,140216,1,'Brisbane North PHN NSPT','2022-05-30 01:38:27','2022-05-30 01:38:27','36bfe1df-b99e-49f7-a75a-12719e9bd106',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'National Suicide Prevention Trial',NULL,NULL,'We were chosen to consult with Brisbane North communities who had been selected for the trial: LGBTIQ communities, Aboriginal and Torres Strait Islander communities, and community organisations working with young to middle-aged men.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yV9Swskqh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45209\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Bri6BITkLV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The team of Brisbane North PHN is one of the national sites chosen to deliver National Suicide Prevention Trial (NSPT) funding.\\n\\nOur work had two important parts. The first was to engage deeply and sensitively with communities to understand their experiences, successes and reflections during the four years of trial funding and to report on these. The second was to deliver useful materials the service organisations could use to seek further funding and sponsorships as they transitioned from trial funding.\\n\\nTo successfully undertake community engagement, we again partnered with Janine Crawford, a skilled health consultant and Aboriginal and Torres Strait Islander woman. Our work included workshops, face-to-face interviews and a highly successful yarning circle, and these important and sensitive conversations—which included Sad News/Sorry Business—were given the time and space each needed.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2OxHHkid1g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45325\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VcPtAbE6Am\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The finalised report was submitted to NSPT as a qualitative reflection on the remarkable achievements of the trial—including the PHN’s commitment to community-led co-design, and the healing within communities that was begun through the intentionally collaborative process.\\n\\nTo offer creative services that were suited to the context, needs and existing resourcing of the seven service organisations, we offered a menu of items, ranging from fact sheets to marketing consultations. The groups then chose the elements that were of greatest use to them.\\n\\nPart of the unique nature of the Brisbane North PHN NSPT trial was the emphasis on community partnerships and collaboration, and we embodied this in our design approach, too. To enable groups to pitch together or separately for any future suicide prevention funding, we created a single brand style to visually unify any designed material. Each group, then, had its own logo and its own colour palette within that visual style—a brand within a brand. That way, any future funding pitches that relied on our designed material could look as though the groups were unique but still closely aligned.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Brisbane North PHN NSPT','We were chosen to consult with Brisbane North communities who had been selected for the trial: LGBTIQ communities, Aboriginal and Torres Strait Islander communities, and community organisations working with young to middle-aged men.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136462,140218,1,'Tritium','2022-05-30 01:39:39','2022-05-30 01:39:39','a77ca1cf-c156-4b3f-bb85-1b01cf789951',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand set for the future',NULL,NULL,'As a leading global producer of electric vehicle chargers, Tritium is Brisbane’s most exciting start-up and is now firmly in the global big league. Tritium commissioned us to update their brand and produce a launch video—to put their internal culture of creativity and innovation on display and share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GLSN3YDBFD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"73939\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/287017736\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LrG99HVOYN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"61847\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We turned up the voltage on the launch of the new brand with this show-stopping animated brand video.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With an appetite only satisfied by global domination and a powerful vision of energy freedom, Tritium’s journey has only just begun… but they started in the fast lane. We developed a set of foundational branding elements that showcase who Tritium is now and prepares for their exciting future.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZeQWeTuQlo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"73941\",\"73947\",\"73940\",\"73938\",\"73937\",\"73936\",\"73935\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Tritium','Tritium commissioned us to update their brand and produce a launch video—to put their internal culture of creativity and innovation on display and share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136464,140220,1,'Medical Mums','2022-05-30 01:40:48','2022-05-30 01:40:48','9c3a3c60-04fe-46e7-a0bf-18f36c38d745',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A long-term approach to behaviour change',NULL,NULL,'For the past six years we have been running behaviour change campaigns to encourage families to vaccinate their children. And in that time, we\'ve seen the positive impact.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ydM19JpsMi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45317\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pqYRaab2Y6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45318\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NUepHwOfhy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In 2015, market research and immunisation rates across Brisbane North PHN\'s catchment were showing the anti-vax movement was taking hold.\\n\\nWhile parents from lower socio-economic backgrounds were responding to the Australian Government’s ‘no jab, no pay’ rules, those not using daycare—including many from among the wealthier suburbs—were holding their ground.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5st3FTYzr4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45319\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QwUWkeN1w7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We determined from research that parents would respond to their GP’s opinion, and developed a behaviour change campaign to encourage conversations between parents and medical professionals around immunisation and overcome objections to it.\\n\\nWe harnessed the GP/medical voice and added extra credibility by finding medical professionals who were also parents.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQKB9uw8mS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45323\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PVmUcFRs5l\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Under the heading of Medical Mums, we found two GPs and one Indigenous health nurse to become the faces and voice of the campaign. 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It’s the first step in a development journey for an aspiring athlete to becoming an elite, Olympic-level athlete ready to compete on the world stage in their own backyard.\\n\\nOur goal was to build awareness of the campaign and drive as many potential athletes as possible to apply.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0D5dQI141H\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139977\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-E7bk6zGGNd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We know the talent identification process for an athlete, and all the development that follows, is an inspiring, aspirational and immensely personal journey, and we wanted the campaign’s language to reflect each of those aspects of the journey.\\nVisually, we recognised that the traditional medal colours wouldn’t necessarily display well and could be limiting, so we chose to update them to create a much brighter, target audience-friendly colour palette.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FITIFbeFNO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139976\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Fo1rrBFGWB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After creating the campaign name, tagline and logo, we reinforced the theme with a digital platform and marketing collateral.\\nWe developed an online application platform designed to appeal to young audiences and our visual identity captures images of some of Queensland’s most well-known Olympic gold medallists.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4tbFuQYNR3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139978\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dHzG1lmF6k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The result is an inspiring campaign of aspirational language and engaging images that sell the dream of representing Australia in the 2032 Olympics.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Queensland Academy of Sport','What New Word Order and the Queensland Academy of Sport (QAS) have in common is a keen eye for talent.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136470,140226,1,'What\'s a No. 3?','2022-05-30 01:42:50','2022-05-30 01:42:50','6146a134-d41a-49ce-8cf5-954a0e2b3aaf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a No. 3? Anything that shouldn\'t go down the loo.',NULL,NULL,'The playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way. We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UMqU1ejtuR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YLmNoEn3SV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Water and waste treatment are essential services and flushing the wrong items down the toilet costs Queensland Urban Utilities $200 million every year.\\n\\nUrban Utilities asked us to think of an original, creative campaign idea that would resonate with Queensland families. Our solution was the No. 3 campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FITIFbeFNO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47723\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lKKKRlcirp\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"So, what\'s a No. 3? It\'s anything that shouldn’t go down the loo. Talking about our toilet habits is never comfortable. To navigate our way around the taboo topic, our creative team used humour to influence the bright, quirky look and feel of the entire campaign.\\n\\nThe playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-97JqWmRp6Z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/325104551\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rwksXdZztM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47725\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-szxmUd2L8D\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Result\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign reached 29,790 people in its first month, and we quickly saw signs of behaviour change. \\n\\nAccording to independent market research, 50% of people will no longer flush wet wipes, 48% of people will no longer flush tampons, 47% will no longer flush condoms and 45% will no longer flush cotton buds as a result of seeing this campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xxFbGAqcFU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47726\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2exJaiRsw5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iQhxL9nSze\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"61829\"],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/635014768?h=d3d29c9d60&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"GAMETOILET_HD_sound.mp4\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"61830\"],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/635015208?h=4079228e62&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"VIDEOAD_2_HD_sound\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/635025685?h=b22d402bd4&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"QUU Ekka footage\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FFU7esnnDy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47727\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QpOS0cp79X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47734\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'What\'s a No. 3?','We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136474,140230,1,'Domestic and family violence','2022-05-30 01:44:13','2022-05-30 01:44:13','e96988f8-b264-4519-818b-96e04f53e75e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Everyone deserves to feel safe',NULL,NULL,'We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2BMTwZsxt5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16826\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yW5tY9wyAQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\\n\\nEveryone deserves to feel safe. Domestic and family violence is never acceptable. Help and support are available.\\n\\nThis is the campaign message the Queensland Government commissioned us to develop as the impact of COVID-19 rippled across our state.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BAdruYcFgJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16838\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CsRNpWzHen\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We started the project by researching DFV campaigns in Australia and around the world.\\n\\nOur diverse target market included:\\n\\n1. Adult Queenslanders 18+ who are affected by domestic and family violence\\n\\n- People experiencing domestic and family violence\\n- People who become aware of domestic and family violence occurring\\n\\n2. Young Queenslanders 13-17 years old who may be affected by domestic and family violence in their household.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fOoytqzb18\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16839\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-refpZT5QBU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Messaging\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Rather than describe exactly what DFV might look like, the scripts and campaign advertisements echo the thoughts and feelings of those experiencing or observing DFV.\\n\\nThe copy style is concise, informal and written to an individual. DFV is complex and often hard to identify. We unpacked the different dimensions of DFV and always pointed the reader or viewer to help and support.\\n\\nOur messages were targeted to a diverse Queensland audience. We aimed to capture the human experience and emotions of DFV through the voice and style of the copy.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7Bn5w0QSW7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16840\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JtCJdSgzXY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our creative team completed an environmental scan to develop three design concepts with strategic choices in colours, symbols, typography and iconography.\\n\\nThe icons are simple and symbolic. We were careful to avoid using the human figure or gender-specific shapes to symbolise violent or threatening behaviours.\\n\\nInstead, our goal was to capture the far-reaching effect of domestic violence in the home and family through clean and minimal iconography, colours and shapes.\\n\\nWe used brand colours strategically, ensuring they were striking but not aggressive or alarming. Wherever possible, we avoided dark colours and shadows.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NnJbovUwRk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/572805319?h=8a36b70d04&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/572805011?h=d90ee17ccd&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-vsjyJmaOWT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Animation\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"When directing the animation style, we wanted to convey the key messages of the campaign clearly and quickly. The morphing animation style is eye-catching and interesting.\\n\\nThe morphing shapes also efficiently unpack important messages to the viewer, complementing and supporting the messages in the video voiceover.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-asjEpeVorj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/572804196\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0Latj6rdpS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Phase 2\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After the success of our 2020 launch, we rolled out a new iteration in 2021 that focused more on the non-physical forms of domestic and family violence.\\n\\nThis includes behaviour around controlling or monitoring finances, technology and social interactions.\\n\\nOur goal: to raise awareness and understanding of these forms of abuse, and communicate the seriousness of these behaviours.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aCf57wrIYs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/430227569\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Qes33flGQL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Work of this kind speaks straight to our purpose as an agency: to make a meaningful impact to people’s lives. Our team is proud to have been involved supporting families in our local community.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Domestic and family violence','We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136476,140232,1,'Revelian','2022-05-30 01:45:01','2022-05-30 01:45:01','d83f2950-69f2-483e-81bc-08874929f505',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The big reveal',NULL,NULL,'Revelian is a charismatic player in the field of business talent identification and assessment. We told Revelian’s story by rolling out a suite of new brand tools and using a powerful visual metaphor for the outcomes their customers gain.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wVL1kj40Jr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47639\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3ldwVmO5X2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"A beautiful partnership\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our goal was to position and powerfully differentiate this business from its competitors. The branding achieves this and binds Revelian’s internal team more closely to its purpose and business objectives. In doing so, it ensures current and prospective customers and partners can access, understand—and most importantly—prefer Revelian and its offering.\\n\\nOverall, our rollout for Revelian was staged and achievable, allowing the client to adjust and update their brand over time. This approach remains cost-effective for our client and has allowed us to work with them closely with key stakeholders to ensure we are meeting their needs and creating value for their investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-88fP2RTozJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47641\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-l0m2MRWrk9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"A new brand story to tell\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Revelian brand story centres around the stories of their prospective customers—those who require business talent identification and assessment. Revelian’s narrative guides these customers along a compelling journey. It reads like any good treasure hunt should: the hunter driven by the thrill of next step and the genuine promise of quality and authenticity.\\n\\nThe intrigue and complexity of human behaviour is a fascinating topic that most of us explore throughout our daily life and work. Revelian uncovers the hidden, delves inside and goes beneath the surface to reveal the truth inside people, for businesses and organisations wanting to hire people well, and utilise them well.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3wNj8vd0Xj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/317380021?h=7cf79dbb3e&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-zVMqQZyrh0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"A refreshing approach\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As we refreshed their brand, we wrapped every element in the concept of ‘reveal’. The idea flows consistently throughout every aspect of the Revelian brand: we’ll start on the surface and delve deeper into the intrigue of human behaviour and insights for hiring and people management solutions.\\n\\nWhile the logo remains simple, strong and typographic, the visual elements have starring roles. Using filters, colours, photography and myriad gorgeous design treatments, they show and tell how the company reveals its precious insights.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WxJNoxzJXO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47642\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UCB7SM9ORH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strong, productive relationships\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our successful working relationship with the client has been key to forming the initial strategy for their brand development, website, collateral and exhibition development.\\n\\nOur team of creatives, developers and content specialists have enjoyed walking through this journey with Revelian.\\n\\nThe insights we’ve gained from this partnership have allowed us to produce work that performs to a very high standard within the agreed-upon scope, budget and timeframe.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kBhhzN53nM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47643\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FzPUJWQp19\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"A new front door\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After refreshing their brand, we began redeveloping the Revelian website. To start with, we created a content strategy based on customer journeys and key messages. \\n\\nOur team of content specialists worked with the client to edit and review web copy for pages on the website. \\n\\nWith copy and wireframes ready and approved for development, our digital team applied the refreshed branding across the website.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Revelian','We told Revelian’s story by rolling out a suite of new brand tools and using a powerful visual metaphor for the outcomes their customers gain.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136477,140233,1,'Chevron','2022-05-31 04:26:01','2022-05-31 04:26:01','7363f3fd-3685-4dd3-97ed-f5bf907c3685',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign',NULL,NULL,'Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.\nIn 2021, we were appointed as Chevron\'s go-to Australian agency as they reignited their Australian operations. We\'re helping them reach their business goals, relaunch their Puma retail network under the Caltex brand, and grow their market share in the lubricants B2B market.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gvKwuoJR7j\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547129?h=68b08b3b6f&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3oZ1cTUSaN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A complicated restructuring and rebranding exercise took place as a result of the expiration of licencing agreements.\\nChevron Australia appointed New Word Order to help facilitate the process and undertake important marketing work, including taking carriage of promotions of the Australian lubricants division.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pROQ78QKp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547500?h=2819aba5f3&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Z59xrAwLVU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We conducted a competitor analysis to assess competitor brand messaging and positioning, interviews with key Chevron distributors in the B2B market and one-on-one interviews with the general customers.\\nOur insights indicated a need for authentic, ‘real life’ marketing collateral with which the audience can connect. We also gleaned that the messaging needed to be kept simple.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-f5LPArKwgF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689548339?h=5797d76cc7&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EP9dMqkL3k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We made the creative decision to let the products take a backseat and instead shine a light on the customers’ businesses and their distributor relationships.\\nWe worked with a videographer to give the videos a warm and, at times, heartfelt tone. The customers in question are mostly generations-old businesses with a story to tell. So we told some stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gLOsbQtiKq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547741?h=7529fef734&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ahQwPi3ZPn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result was 60 video variations in a style you wouldn’t necessarily associate with marketing around fuel and lubricant products—something a little surprising, something that stands out from the crowd.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5dbIBMfjBJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“Our customers are the centre of everything we do, so we’re really proud to have created something that’s authentic to their experiences—their relationships with the distributors, their family values and the inter-generational ties in each of their businesses.\",\"plainText\":\"“We challenged New Word Order with a complex brief of showcasing the product, telling a compelling story about the customer and distributor relationship, and delivering the message that the products customers know and love are back for good. <br> \\n“New Word Order perfectly captured all of those elements in a cohesive video series that authentically connects with the audience.” <br> \\n\\n** — Cris Gillespie, Head of Marketing at Chevron **\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign','Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136479,140235,1,'Burnie Brae','2022-05-31 06:08:14','2022-05-31 06:08:14','71b1ff9c-3994-4e27-a9ce-13c21b476828',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives',NULL,NULL,'What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZaXkCuEhzq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140080\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked closely with Burnie Brae to understand their issues and what makes them tick. 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We\'re helping them reach their business goals, relaunch their Puma retail network under the Caltex brand, and grow their market share in the lubricants B2B market.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gvKwuoJR7j\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547129?h=68b08b3b6f&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3oZ1cTUSaN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A complicated restructuring and rebranding exercise took place as a result of the expiration of licencing agreements.\\nChevron Downstream Australia appointed New Word Order to help facilitate the process and undertake important marketing work, including taking carriage of promotions of the Australian B2B fuels and lubricants division.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pROQ78QKp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547500?h=2819aba5f3&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Z59xrAwLVU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We conducted a competitor analysis to assess competitor brand messaging and positioning, interviews with key Caltex fuels and lubricants distributors in the B2B market, and one-on-one interviews with the general customers.\\nOur insights indicated a need for authentic, ‘real life’ marketing collateral with which the audience can connect. 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The customers in question are mostly generations-old businesses with a story to tell. So we told some stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gLOsbQtiKq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547741?h=7529fef734&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ahQwPi3ZPn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result was 60 video variations in a style you wouldn’t necessarily associate with marketing around fuel and lubricant products—something a little surprising, something that stands out from the crowd.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5dbIBMfjBJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“Our customers are the centre of everything we do, so we’re really proud to have created something that’s authentic to their experiences—their relationships with the distributors, their family values and the inter-generational ties in each of their businesses.\",\"plainText\":\"“We challenged New Word Order with a complex brief of showcasing the product, telling a compelling story about the customer and distributor relationship, and delivering the message that the products customers know and love are back for good. <br> \\n“New Word Order perfectly captured all of those elements in a cohesive video series that authentically connects with the audience.” <br> \\n\\n** — Cris Gillespie, Head of Marketing at Chevron **\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign','Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136672,140428,1,'About us','2022-06-14 01:21:10','2022-06-14 03:32:37','54ff5b29-5262-4c3f-87df-ef7727ce49c8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AIq0spRzjX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Uncross your fingers.\",\"headingColour\":\"text-white\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Let out that breath you’ve been holding.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We’re a creative agency whose clients sleep at night.\\nThere are no jazz hands, no smoke, no mirrors, no special effects.\\nFor our clients, this means creative confidence for them, their team and those higher up the chain. 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23:00:49','cdcf5343-83c4-467f-8c1c-1dab2d04c458',NULL,NULL,NULL,NULL,'11985.41','31871.12',NULL,'68000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'56014.59','26483.47',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137565,141321,1,'Nov 2015','2022-06-23 06:46:29','2022-06-23 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23:00:50','15226d49-13c3-46b6-aa4b-ab9076d67c07',NULL,NULL,NULL,NULL,'24924.5','35303.18',NULL,'130000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'105075.5','71312.32',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137567,141323,1,'Dec 2015','2022-06-23 06:46:30','2022-06-23 06:46:30','d1d7cadc-c75f-43a6-88c9-5de487506442',NULL,NULL,NULL,NULL,'24924.5','35303.18',NULL,'130000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'105075.5','71312.32',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137568,141324,1,'Jan 2016','2022-06-23 06:46:32','2022-09-14 23:00:51','76ba9b5a-5bff-4f76-b251-2fc59370c708',NULL,NULL,NULL,NULL,'19979.44','40921.01',NULL,'114000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'94020.56','55039.55',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137569,141325,1,'Jan 2016','2022-06-23 06:46:32','2022-06-23 06:46:32','d5e43003-36fd-455e-aae8-cc8d63f389f3',NULL,NULL,NULL,NULL,'19979.44','40921.01',NULL,'114000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'94020.56','55039.55',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137570,141326,1,'Feb 2016','2022-06-23 06:46:33','2022-09-14 23:00:52','82c79d48-ba59-4ef7-b470-e44acbcfd801',NULL,NULL,NULL,NULL,'13536.13','30758.24',NULL,'109000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'95463.87','65725.63',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137571,141327,1,'Feb 2016','2022-06-23 06:46:33','2022-06-23 06:46:33','c660bb2e-99c7-4a6d-a6ac-bdb76d14c712',NULL,NULL,NULL,NULL,'13536.13','30758.24',NULL,'109000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'95463.87','65725.63',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137572,141328,1,'Mar 2016','2022-06-23 06:46:35','2022-09-14 23:00:53','0decd1d8-eefa-420f-82db-55fd39b99979',NULL,NULL,NULL,NULL,'3737.25','36608.25',NULL,'60000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'56262.75','23567.23',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137573,141329,1,'Mar 2016','2022-06-23 06:46:35','2022-06-23 06:46:35','8e865e5d-5815-4497-bbb7-75a938adbdb7',NULL,NULL,NULL,NULL,'3737.25','36608.25',NULL,'60000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'56262.75','23567.23',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137574,141330,1,'Apr 2016','2022-06-23 06:46:37','2022-09-14 23:00:54','c0724f86-5aaf-4e62-8513-6e5217961b70',NULL,NULL,NULL,NULL,'103905.3','35246.79',NULL,'103000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'-905.3','-34192.09',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137575,141331,1,'Apr 2016','2022-06-23 06:46:37','2022-06-23 06:46:37','b44432c0-a559-4c40-b18c-1a31c1334e43',NULL,NULL,NULL,NULL,'103905.3','35246.79',NULL,'103000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'-905.3','-34192.09',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137576,141332,1,'May 2016','2022-06-23 06:46:39','2022-09-14 23:00:55','34d1deb4-3bf6-4b48-8f34-268a53d07d44',NULL,NULL,NULL,NULL,'7786.2','32770.75',NULL,'180000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'172213.8','143042.05',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137577,141333,1,'May 2016','2022-06-23 06:46:39','2022-06-23 06:46:39','2952c531-fa93-47d5-ab05-1f5a88f9ef12',NULL,NULL,NULL,NULL,'7786.2','32770.75',NULL,'180000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'172213.8','143042.05',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137578,141334,1,'Jun 2016','2022-06-23 06:46:41','2022-09-14 23:00:56','64e44224-de4a-430b-81fc-9cf0dba66fd8',NULL,NULL,NULL,NULL,'91761.92','492036.64',NULL,'22054',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'-69707.92','-561423.56',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137579,141335,1,'Jun 2016','2022-06-23 06:46:41','2022-06-23 06:46:41','b6913f12-60de-48cd-984a-18a573236b8d',NULL,NULL,NULL,NULL,'91761.92','492036.64',NULL,'22054',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'-69707.92','-561423.56',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137580,141336,1,'Jul 2016','2022-06-23 06:46:43','2022-09-14 23:00:57','0b6108f5-7722-4095-b9ac-9ad64836fb9b',NULL,NULL,NULL,NULL,'20106.58','37555.65',NULL,'222000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'201893.42','165317.77',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137581,141337,1,'Jul 2016','2022-06-23 06:46:43','2022-06-23 06:46:43','848af27a-e4e8-4d00-b349-2523f1c581be',NULL,NULL,NULL,NULL,'20106.58','37555.65',NULL,'222000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'201893.42','165317.77',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137582,141338,1,'Aug 2016','2022-06-23 06:46:45','2022-09-14 23:00:58','1700e39d-ad0a-45f7-84a3-4bf9268eb41f',NULL,NULL,NULL,NULL,'10553.49','35741.26',NULL,'94000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'83446.51','51625.25',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137583,141339,1,'Aug 2016','2022-06-23 06:46:45','2022-06-23 06:46:45','00f5e5dd-7a3f-461b-b41e-ea1f24d0c7d5',NULL,NULL,NULL,NULL,'10553.49','35741.26',NULL,'94000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'83446.51','51625.25',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137584,141340,1,'Sep 2016','2022-06-23 06:46:46','2022-09-14 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06:46:46','c411e52e-b8ac-4ddf-91ed-8b17725ae100',NULL,NULL,NULL,NULL,'29110.49','48752.68',NULL,'117000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'87889.51','41096.83',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137586,141342,1,'Oct 2016','2022-06-23 06:46:48','2022-09-14 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06:46:48','394ae5c5-4ca6-4556-9b72-f589043c9006',NULL,NULL,NULL,NULL,'60335.35','33946.87',NULL,'96000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'35664.65','3687.78',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137588,141344,1,'Nov 2016','2022-06-23 06:46:49','2022-09-14 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06:46:49','e8e39e81-0c8c-4bc2-ae3e-473ac44bfd34',NULL,NULL,NULL,NULL,'14708.97','34463.56',NULL,'131000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'116291.03','83807.47',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137590,141346,1,'Dec 2016','2022-06-23 06:46:50','2022-09-14 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06:46:50','cfe71b58-6228-42d1-b700-c85e68e9cd0b',NULL,NULL,NULL,NULL,'18062.5','43980.87',NULL,'196000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'177937.5','135936.63',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137592,141348,1,'Jan 2017','2022-06-23 06:46:52','2022-09-14 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06:46:52','9764b3ad-2826-4e33-96f8-f1ef26a97161',NULL,NULL,NULL,NULL,'12643.06','34494.35',NULL,'50000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'37356.94','5832.59',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137594,141350,1,'Feb 2017','2022-06-23 06:46:54','2022-09-14 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06:46:54','fd0b2f40-4b1e-402c-bd69-bbd243495bf3',NULL,NULL,NULL,NULL,'16715.3','39918.92',NULL,'72000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'55284.7','16359.28',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137596,141352,1,'Mar 2017','2022-06-23 06:46:56','2022-09-14 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06:46:56','b79668d8-1332-43b0-9568-3a27102e6da5',NULL,NULL,NULL,NULL,'23188.6','51549.85',NULL,'106000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'82811.4','34244.18',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137598,141354,1,'Apr 2017','2022-06-23 06:46:57','2022-09-14 23:01:06','099498d3-aa2d-4fbd-8f9c-06fdba0cecd9',NULL,NULL,NULL,NULL,'55369.55','66391.21',NULL,'142000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'86630.45','21242.52',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137599,141355,1,'Apr 2017','2022-06-23 06:46:57','2022-06-23 06:46:57','321fbd55-9b65-4580-8e37-c75e5151a4fa',NULL,NULL,NULL,NULL,'55369.55','66391.21',NULL,'142000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'86630.45','21242.52',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137600,141356,1,'May 2017','2022-06-23 06:46:59','2022-09-14 23:01:06','58facfe5-783d-4b05-8241-5e66d2e7f122',NULL,NULL,NULL,NULL,'64800.67','66855.79',NULL,'145000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'80199.33','15336.4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137601,141357,1,'May 2017','2022-06-23 06:46:59','2022-06-23 06:46:59','cb25bc43-96d3-4ccd-8dff-a92407b9b5bb',NULL,NULL,NULL,NULL,'64800.67','66855.79',NULL,'145000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'80199.33','15336.4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137602,141358,1,'Jun 2017','2022-06-23 06:47:01','2022-09-14 23:01:07','78c99756-de26-4ac1-a499-dccdef424e20',NULL,NULL,NULL,NULL,'119825.26','444728.04',NULL,'-12917',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'-132742.26','-574486.7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137603,141359,1,'Jun 2017','2022-06-23 06:47:01','2022-06-23 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06:47:18','3a4e27c2-b5d6-47e6-aa50-a9484b15b597',NULL,NULL,NULL,NULL,'31946.85','77049.2',NULL,'280147',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'248200.15','174530.61',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137622,141378,1,'Apr 2018','2022-06-23 06:47:19','2022-09-14 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06:47:19','93af0ead-2fda-466a-a89b-fc2968c12dc8',NULL,NULL,NULL,NULL,'35055.04','75495.68',NULL,'151134.82',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'116079.78','41584.8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137624,141380,1,'May 2018','2022-06-23 06:47:21','2022-09-14 23:01:18','a04f55dc-82a8-4774-9f43-ad7774701b79',NULL,NULL,NULL,NULL,'119729.46','87463.08',NULL,'292540.45',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'172810.99','88355.16',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137625,141381,1,'May 2018','2022-06-23 06:47:21','2022-06-23 06:47:21','03f1aa2b-79a9-4867-a9e5-2bb972c83a5e',NULL,NULL,NULL,NULL,'119729.46','87463.08',NULL,'292540.45',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'172810.99','88355.16',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137626,141382,1,'Jun 2018','2022-06-23 06:47:23','2022-09-14 23:01:19','e94b033e-175d-4a96-ac52-3c97c4878767',NULL,NULL,NULL,NULL,'64869.48','694466.09',NULL,'292145.63',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'227276.15','-465826.12',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137627,141383,1,'Jun 2018','2022-06-23 06:47:23','2022-06-23 06:47:23','4323196b-9feb-4aec-87b4-f2f67b683acb',NULL,NULL,NULL,NULL,'64869.48','694466.09',NULL,'292145.63',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'227276.15','-465826.12',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(137628,141384,1,'Jul 2018','2022-06-23 06:47:25','2022-09-14 23:01:20','0f7e910b-b663-4c68-abbb-06f48d32fcfe',NULL,NULL,NULL,NULL,'74000.72','111887.81',NULL,'147275.18',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'73274.46','-36522.98',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'147697',NULL,NULL,NULL,NULL,NULL,NULL),(137629,141385,1,'Jul 2018','2022-06-23 06:47:25','2022-06-23 06:47:25','c4433272-502c-4056-98c6-33f1d5359ca4',NULL,NULL,NULL,NULL,'74000.72','111887.81',NULL,'147275.18',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'73274.46','-36522.98',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'147697',NULL,NULL,NULL,NULL,NULL,NULL),(137630,141386,1,'Aug 2018','2022-06-23 06:47:26','2022-09-14 23:01:21','de869b94-f035-4a64-aa86-10d18c113569',NULL,NULL,NULL,NULL,'96837.95','124079.08',NULL,'219401.56',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'122563.61','-1501.17',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'164435',NULL,NULL,NULL,NULL,NULL,NULL),(137631,141387,1,'Aug 2018','2022-06-23 06:47:26','2022-06-23 06:47:26','0d33d872-7d47-430a-802f-479a5dd0c96b',NULL,NULL,NULL,NULL,'96837.95','124079.08',NULL,'219401.56',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'122563.61','-1501.17',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'164435',NULL,NULL,NULL,NULL,NULL,NULL),(137632,141388,1,'Sep 2018','2022-06-23 06:47:28','2022-09-14 23:01:22','22ba7ce4-e4f5-42c0-a660-d375074d4e1e',NULL,NULL,NULL,NULL,'45298.63','113286.62',NULL,'154023.91',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'108725.28','-3742.13',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'157965',NULL,NULL,NULL,NULL,NULL,NULL),(137633,141389,1,'Sep 2018','2022-06-23 06:47:28','2022-06-23 06:47:28','83f71a87-e7a5-4572-86cd-de32f26539d5',NULL,NULL,NULL,NULL,'45298.63','113286.62',NULL,'154023.91',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'108725.28','-3742.13',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'157965',NULL,NULL,NULL,NULL,NULL,NULL),(137634,141390,1,'Oct 2018','2022-06-23 06:47:29','2022-09-14 23:01:23','9b45587a-05fc-49fd-8342-93961217f056',NULL,NULL,NULL,NULL,'55556.77','136623.45',NULL,'149903.7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'94346.93','-42251.36',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'224400',NULL,NULL,NULL,NULL,NULL,NULL),(137635,141391,1,'Oct 2018','2022-06-23 06:47:29','2022-06-23 06:47:29','38b1f2c3-6d22-4d5e-914b-1ac29876b517',NULL,NULL,NULL,NULL,'55556.77','136623.45',NULL,'149903.7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'94346.93','-42251.36',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'224400',NULL,NULL,NULL,NULL,NULL,NULL),(137636,141392,1,'Nov 2018','2022-06-23 06:47:31','2022-09-14 23:01:25','4f4f83c9-4d7d-457a-a040-d522c039aaed',NULL,NULL,NULL,NULL,'54735.28','143555.34',NULL,'176699.55',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'121964.27','-21565.49',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'224400',NULL,NULL,NULL,NULL,NULL,NULL),(137637,141393,1,'Nov 2018','2022-06-23 06:47:31','2022-06-23 06:47:31','94cb73be-ccbe-4c25-b863-174ae00e061b',NULL,NULL,NULL,NULL,'54735.28','143555.34',NULL,'176699.55',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'121964.27','-21565.49',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'224400',NULL,NULL,NULL,NULL,NULL,NULL),(137638,141394,1,'Dec 2018','2022-06-23 06:47:33','2022-09-14 23:01:25','99bd4599-0e8f-4afd-99c7-ee4da859b4df',NULL,NULL,NULL,NULL,'66241.68','148956.68',NULL,'210190.96',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'143949.28','-4989.65',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'224400',NULL,NULL,NULL,NULL,NULL,NULL),(137639,141395,1,'Dec 2018','2022-06-23 06:47:33','2022-06-23 06:47:33','8f28fbf6-27b7-4dcb-8be6-228353c403d8',NULL,NULL,NULL,NULL,'66241.68','148956.68',NULL,'210190.96',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'143949.28','-4989.65',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'224400',NULL,NULL,NULL,NULL,NULL,NULL),(137640,141396,1,'Jan 2019','2022-06-23 06:47:35','2022-09-14 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06:47:42','63822a2b-1143-4eec-826f-e84a38a49a25',NULL,NULL,NULL,NULL,'30193.42','148983.16',NULL,'266386.09',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'236192.67','88890.38',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'224400',NULL,NULL,NULL,NULL,NULL,NULL),(137650,141406,1,'Jun 2019','2022-06-23 06:47:44','2022-09-14 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06:47:44','f637c4bc-8f18-493f-a04f-fd1a178d2e7b',NULL,NULL,NULL,NULL,'73421.4','338495.32',NULL,'380330.27',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'306908.87','-27586.33',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'224400',NULL,NULL,NULL,NULL,NULL,NULL),(137652,141408,1,'Jul 2019','2022-06-23 06:47:46','2022-09-14 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06:47:46','2e8879b0-f879-4714-9f5a-c1e9e010a26a',NULL,NULL,NULL,NULL,'53253.62','139028.57',NULL,'215952.4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'162698.78','25530.21',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'231029.76',NULL,NULL,NULL,NULL,NULL,NULL),(137654,141410,1,'Aug 2019','2022-06-23 06:47:48','2022-09-14 23:01:34','d7f119f4-6a87-44dc-ae18-59f1ea445ce6',NULL,NULL,NULL,NULL,'131654.45','150318.01',NULL,'190861.91',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'59207.46','-88104.61',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'311744.69',NULL,NULL,NULL,NULL,NULL,NULL),(137655,141411,1,'Aug 2019','2022-06-23 06:47:48','2022-06-23 06:47:48','e4709121-9685-466f-b241-794efea99ab7',NULL,NULL,NULL,NULL,'131654.45','150318.01',NULL,'190861.91',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'59207.46','-88104.61',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'311744.69',NULL,NULL,NULL,NULL,NULL,NULL),(137656,141412,1,'Sep 2019','2022-06-23 06:47:50','2022-09-14 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06:47:54','af00c634-967d-456d-a65b-76fd8a0b5b86',NULL,NULL,NULL,NULL,'83071.43','152745.93',NULL,'231142.92',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'148071.49','-2413.96',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'220528.67',NULL,NULL,NULL,NULL,NULL,NULL),(137662,141418,1,'Dec 2019','2022-06-23 06:47:56','2022-09-14 23:01:38','86624c45-125a-4c3d-9759-170c83b38761',NULL,NULL,NULL,NULL,'34132.95','121765.4',NULL,'241076.87',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'206943.92','87984.88',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'237009.93',NULL,NULL,NULL,NULL,NULL,NULL),(137663,141419,1,'Dec 2019','2022-06-23 06:47:56','2022-06-23 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06:48:09','bc2d740d-b955-4fe9-93fe-65796e29ed99',NULL,NULL,NULL,NULL,'85216.7','155638.76',NULL,'237989.14',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'152772.44','559.06',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'204227.8112',NULL,NULL,NULL,NULL,NULL,NULL),(137678,141434,1,'Aug 2020','2022-06-23 06:48:10','2022-09-14 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06:48:10','70a1fbcf-07c7-483a-95c4-8cae97911e30',NULL,NULL,NULL,NULL,'93034.44','116200.68',NULL,'203442.81',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'110408.37','21477.59',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'177542.8673',NULL,NULL,NULL,NULL,NULL,NULL),(137680,141436,1,'Sep 2020','2022-06-23 06:48:12','2022-09-14 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06:48:12','12c5c5ba-a563-4382-89d8-796044ad0682',NULL,NULL,NULL,NULL,'54987.82','119322.07',NULL,'197912.27',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'142924.45','38477.37',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'178650.1445',NULL,NULL,NULL,NULL,NULL,NULL),(137682,141438,1,'Oct 2020','2022-06-23 06:48:14','2022-09-14 23:01:49','ad337324-891c-4e52-b39a-3462974c0e49',NULL,NULL,NULL,NULL,'82653','154948.66',NULL,'284488.19',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'201835.19','60539.21',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'152083.026',NULL,NULL,NULL,NULL,NULL,NULL),(137683,141439,1,'Oct 2020','2022-06-23 06:48:14','2022-06-23 06:48:14','2cacf069-c29d-45e5-8df3-fe0043a8f3f9',NULL,NULL,NULL,NULL,'82653','154948.66',NULL,'284488.19',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'201835.19','60539.21',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'152083.026',NULL,NULL,NULL,NULL,NULL,NULL),(137684,141440,1,'Nov 2020','2022-06-23 06:48:16','2022-09-14 23:01:49','44e9eca7-115f-4885-99b2-a39a390f1346',NULL,NULL,NULL,NULL,'41268.96','138999.28',NULL,'122433.13',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'81164.17','-54446.59',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'202028.5307',NULL,NULL,NULL,NULL,NULL,NULL),(137685,141441,1,'Nov 2020','2022-06-23 06:48:16','2022-06-23 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06:48:18','008c358c-a3e8-494b-be8d-caf836b5cfb3',NULL,NULL,NULL,NULL,'43754.18','101087.89',NULL,'214996.8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'171242.62','72403.07',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'228061.0762',NULL,NULL,NULL,NULL,NULL,NULL),(137688,141444,1,'Jan 2021','2022-06-23 06:48:20','2022-09-14 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06:48:20','8bb50d34-1e3d-49ff-9ff3-d59fb7d8a141',NULL,NULL,NULL,NULL,'34680.41','127911.34',NULL,'133190.08',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'98509.67','-27157.92',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'126517.9049',NULL,NULL,NULL,NULL,NULL,NULL),(137690,141446,1,'Feb 2021','2022-06-23 06:48:21','2022-09-14 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In the backdrop of COVID-19, this has been a significant branding challenge that our partnership team continues to work on together.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-79rgfAlU77\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48555\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-neQVTm36wB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48562\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dT6wu1E3Ly\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48564\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BHWYFYJQXk\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48563\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'The joys of a fully invested, long term relationship','The more time we spend with a client, the more we can understand and help them. That’s certainly been our experience with retirement village operator RetireAustralia, whom we’ve worked with for many years across all kinds of projects and creative challenges.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(137731,141487,1,'RetireAustralia','2022-06-28 00:17:03','2022-06-28 00:17:03','e06c95af-025a-49f9-a5c1-cd1fab44dfdf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The joys of a fully invested, long term relationship',NULL,NULL,'The more time we spend with a client, the more we can understand and help them. That’s certainly been our experience with retirement village operator RetireAustralia, whom we’ve worked with for many years across all kinds of projects and creative challenges.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W1GF1554qH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48554\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-94Wz43ySiO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Work and campaigns\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After a number of years being part of on a multi-agency roster, New Word Order won a five-way pitch for the entire account. Responsibilities have included the entire portfolio of new and existing communities, brand projects, lead generation campaigns and strategic marketing direction. \\n\\nOur ongoing partnership has resulted in a truly collaborative relationship that continues to grow and evolve. We’ve produced many ground-breaking campaigns along the way, and if work in progress is any indication, the best is most definitely yet to come.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OcIU8HPpVB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48548\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jFWsNXz77v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48556\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-77KaMezwdw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Full service offering\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy. Copywriting. Video production. Digital. Design. Photography. Research. Branding. Pretty much every tool in the New Word Order kitbag has been utilised by the RetireAustralia marketing team, such has been the breadth and depth of our working partnership. \\n\\nOur full service agency offering creates the perfect platform for strong collaboration as clients such as RetireAustralia have the confidence that integration and campaign execution from strategy can be executed more efficiently.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UAN0zeDxtY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238021812?h=67c8a18562&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238030725?h=4b0966592b&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238028973?h=8ad9e0fc70&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xxGuN9crsA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Branding\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"New Word Order’s branding expertise has been integral to the partnership with RetireAustralia. We\'ve fully branded and marketed new communities in their growing portfolio, establishing the right brand values and voice for each particular project. \\n\\nThe masterbrand is also being rigorously reviewed to ensure optimal value is being achieved from RetireAustralia name. We’ve helped them grow brand awareness and stake their claim as a people business first, and property business second. In the backdrop of COVID-19, this has been a significant branding challenge that our partnership team continues to work on together.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-79rgfAlU77\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48555\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-neQVTm36wB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48562\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dT6wu1E3Ly\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48564\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BHWYFYJQXk\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48563\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'The joys of a fully invested, long term relationship','The more time we spend with a client, the more we can understand and help them. That’s certainly been our experience with retirement village operator RetireAustralia, whom we’ve worked with for many years across all kinds of projects and creative challenges.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(137733,141489,1,'Are customers giving up on your website?','2022-06-28 00:22:49','2022-06-28 00:22:49','0d6ec3c9-fdc1-47cc-845d-771461e7dc0d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gahB36q3Yd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We’ve all been to websites where trying to make a simple purchase can end in frustration with an impossible-to-navigate website, or, worse for the organisation, to us turning to a competitor. Good web design translates to successful conversions, and all of that is dependent on the user experience.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A great new infographic has found that we’ll give a website a minute to display what we’re looking for before we give up. Some types of sites are better than others in delivering what we’re after – especially hotel booking sites.\\n\\nThe two biggest complaints about web sites, according to the research, include that there is ‘too much going on’ and also ‘not enough information’, which we can take to mean that many sites drone on and on… but don’t really say much.\\n\\nUsers also complain – across all age groups and online skills – that text is too small and that navigation is difficult on the sites they give up on. Thirty-five per cent of users fail to complete simple tasks on the average website.\\n\\nLet’s improve those stats, shall we? Here’s a plan.\\n\\n##### **1. Design from the user’s perspective, not your own**\\n\\nWe know your company is the greatest thing since Google and you can’t wait to tell everyone all about where it began, who works there and the details of your offering. But the truth is that a user just wants to get to the point, and their interests should override yours. Usability is key. Show them what they’re looking for, and don’t make them search for it. That doesn’t mean sacrificing look and feel for too much simplicity, it just means focusing the layout and design on the search.\\n\\n##### **2. Create a navigation path**\\n\\nIf the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. Use tabs and sub-pages for different categories, and make it logical.\\n\\n##### **3. Content is everything**\\n\\nContent is the most important element of your site, really – and it needs to fit the logical and structured navigation. You’ll want to include keywords, page titles, meta tags, and headings for search engine optimisation. As we’ve previously discussed in our Writing for (readable) web article, there are some hallmarks we use when writing web copy for our clients:\\n\\n- short, effective sentences (say the same information with less)\\n- sub-headings and headings containing keywords\\n- everyday words the average reader can easily understand (plain English)\\n- informal voice\\n- common language conventions\\n- direct language\\n- active tense\\n- consistent, logical structuring of information.\\n\\n##### **4. Speed it up and make it simple**\\n\\nLet’s face it, we’re a busy bunch, and a reminder of the old days of dial-up – waiting for your site to load – is going to test the patience of even the most loyal visitor. In fact, many visitors will start to abandon a website after just a few seconds of loading time. Most of that time is the result of design decisions, so simplify some of the fancy effects.\\n\\nWe love web design and working with you on the best and most creative way to present your business. Starting with a structure that appeals to your audience, then adding in some clever design and copy, ensures that your site will be a success. Talk to us about it today.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(137734,141490,1,'Are customers giving up on your website?','2022-06-28 00:23:53','2022-06-28 00:23:53','5f8d5514-ed49-450d-8dfd-887c1c23cbbc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gahB36q3Yd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We’ve all been to websites where trying to make a simple purchase can end in frustration with an impossible-to-navigate website, or, worse for the organisation, to us turning to a competitor. Good web design translates to successful conversions, and all of that is dependent on the user experience.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A great new infographic has found that we’ll give a website a minute to display what we’re looking for before we give up. Some types of sites are better than others in delivering what we’re after – especially hotel booking sites.\\n\\nThe two biggest complaints about web sites, according to the research, include that there is ‘too much going on’ and also ‘not enough information’, which we can take to mean that many sites drone on and on… but don’t really say much.\\n\\nUsers also complain – across all age groups and online skills – that text is too small and that navigation is difficult on the sites they give up on. Thirty-five per cent of users fail to complete simple tasks on the average website.\\n\\nLet’s improve those stats, shall we? Here’s a plan.\\n\\n##### **1. Design from the user’s perspective, not your own**\\n\\nWe know your company is the greatest thing since Google and you can’t wait to tell everyone all about where it began, who works there and the details of your offering. But the truth is that a user just wants to get to the point, and their interests should override yours. Usability is key. Show them what they’re looking for, and don’t make them search for it. That doesn’t mean sacrificing look and feel for too much simplicity, it just means focusing the layout and design on the search.\\n\\n##### **2. Create a navigation path**\\n\\nIf the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. Use tabs and sub-pages for different categories, and make it logical.\\n\\n##### **3. Content is everything**\\n\\nContent is the most important element of your site, really – and it needs to fit the logical and structured navigation. You’ll want to include keywords, page titles, meta tags, and headings for search engine optimisation. As we’ve previously discussed in our Writing for (readable) web article, there are some hallmarks we use when writing web copy for our clients:\\n\\n- short, effective sentences (say the same information with less)\\n- sub-headings and headings containing keywords\\n- everyday words the average reader can easily understand (plain English)\\n- informal voice\\n- common language conventions\\n- direct language\\n- active tense\\n- consistent, logical structuring of information.\\n\\n##### **4. Speed it up and make it simple**\\n\\nLet’s face it, we’re a busy bunch, and a reminder of the old days of dial-up – waiting for your site to load – is going to test the patience of even the most loyal visitor. In fact, many visitors will start to abandon a website after just a few seconds of loading time. Most of that time is the result of design decisions, so simplify some of the fancy effects.\\n\\nWe love web design and working with you on the best and most creative way to present your business. Starting with a structure that appeals to your audience, then adding in some clever design and copy, ensures that your site will be a success. Talk to us about it today.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(137737,141493,1,'Glengara Care','2022-06-28 00:39:49','2022-08-08 06:16:07','9e4ab797-c0a5-476f-b98e-ca57baa05a95',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What’s your care factor?',NULL,NULL,'That is the question RetireAustralia is posing to potential residents of the Glengara Care facility. They asked us to help them reach both their 80+ audience and the slightly younger influencers—their children—to communicate what sets Glengara Care apart.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CIgMzACdNE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141522\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141504\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"While Glengara Care has been described as the ‘genuine alternative to aged care’, it often isn’t clear what exactly sets the facility apart from residential aged care facilities. The differentiators ultimately come down to the provision of care: Glengara Care offers care that is personal, loving and delivered in a manner that preserves the recipient’s independence.\\n\\nThe ‘Your Care Factor’ campaign was required to generate leads (and sales) while building awareness around Glengara Care, in comparison to some of the well-known aged care alternatives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gEXzZ5VyHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/716600899?h=4efb4f4cd1&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"GlengaraCare TVC\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The core of the campaign was built from the concept of ‘care’. We drew out two meanings from ‘Your Care Factor’—not only the level of care provided by the facility, but also the decision-making factors that each potential buyer personally cares about. The term ‘care factor’ is deeply familiar, perhaps not so much to the 80+ year old resident market, but more so to their children—the key influencers of this campaign.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PJGiDHCA2X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141505\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qsqwFJwI56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141506\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We created three television commercials that pose the question of ‘What is your care factor?’ by contrasting the realities of people struggling physically and emotionally in a home that doesn’t suit their needs against people receiving the unparalleled care offered at Glengara Care.\\n\\nWhile the videos showcase Glengara Care’s differentiated care offering, the advertisements themselves separate Glengara Care from the alternatives. 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The girl has priorities, you know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. 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They asked us to help them reach both their 80+ audience and the slightly younger influencers—their children—through television advertising, to communicate what sets Glengara Care apart.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CIgMzACdNE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141522\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141504\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"While Glengara Care has been described as the ‘genuine alternative to aged care’, it often isn’t clear what exactly sets the facility apart from residential aged care facilities. 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The video shoot was rescheduled numerous times and often our careful planning was swapped out for quick thinking and adaptability.\\nThe end result, however, was worth every bit of effort.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'GlengaraCare',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(137797,141553,1,'RetireAustralia','2022-06-29 02:24:04','2022-06-29 02:24:04','2bb2368e-85c6-4668-88b6-91de7ee0dfd7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The joys of a fully invested, long term relationship',NULL,NULL,'The more time we spend with a client, the more we can understand and help them. That’s certainly been our experience with retirement village operator RetireAustralia, whom we’ve worked with for many years across all kinds of projects and creative challenges.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W1GF1554qH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48554\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-94Wz43ySiO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Work and campaigns\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After a number of years being part of on a multi-agency roster, New Word Order won a five-way pitch for the entire account. Responsibilities have included the entire portfolio of new and existing communities, brand projects, lead generation campaigns and strategic marketing direction. \\n\\nOur ongoing partnership has resulted in a truly collaborative relationship that continues to grow and evolve. We’ve produced many ground-breaking campaigns along the way, and if work in progress is any indication, the best is most definitely yet to come.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OcIU8HPpVB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48548\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jFWsNXz77v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48556\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-77KaMezwdw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Full service offering\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy. Copywriting. Video production. Digital. Design. Photography. Research. Branding. Pretty much every tool in the New Word Order kitbag has been utilised by the RetireAustralia marketing team, such has been the breadth and depth of our working partnership. \\n\\nOur full service agency offering creates the perfect platform for strong collaboration as clients such as RetireAustralia have the confidence that integration and campaign execution from strategy can be executed more efficiently.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UAN0zeDxtY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238021812?h=67c8a18562&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238030725?h=4b0966592b&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238028973?h=8ad9e0fc70&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xxGuN9crsA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Branding\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"New Word Order’s branding expertise has been integral to the partnership with RetireAustralia. We\'ve fully branded and marketed new communities in their growing portfolio, establishing the right brand values and voice for each particular project. \\n\\nThe masterbrand is also being rigorously reviewed to ensure optimal value is being achieved from RetireAustralia name. We’ve helped them grow brand awareness and stake their claim as a people business first, and property business second. 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That’s certainly been our experience with retirement village operator RetireAustralia, whom we’ve worked with for many years across all kinds of projects and creative challenges.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(137798,141554,1,'Burnie Brae','2022-06-29 02:24:20','2022-06-29 02:24:20','55bbd8dc-eec8-42c6-b5cc-3dc88547695f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives',NULL,NULL,'What’s a Burnie Brae? 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There was a concern Burnie Brae was lacking meaning, awareness and connection for much of the public they serve, alongside a recognition that the brand was simply a bit ‘tired’ and neglected. \\nAs a branding and strategy specialist, we created a process to uncover some of the truths behind the brand to set the groundwork. 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It’s your turn to respond with accuracy, timeliness and balance.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8YdtZLjoMO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"The truth is, these conversations take patience, a steadfast commitment to values, sometimes sacrifice, and always an open mind.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"At NWO, we care about stakeholder engagement because we regularly witness the impact it has on the health of businesses and organisations.\\n\\nIs it important to you?\\n\\nTalk to us about stakeholder engagement today.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Want to understand your brand? 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(Crazy, hey?)\\n\\nIf you have worked with some of the team, you might only know us in full-throttle, foot-on-the-gas-pedal mode.\\n\\nBut at home, there\'s so much more to see.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. 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Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Meet NWO','Let us introduce our staff',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(137830,141586,1,'My Mental Health','2022-07-04 01:16:48','2022-07-04 01:16:48','e6021b7a-9585-4b86-bc99-e9a7886c7628',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Connections to expert support',NULL,NULL,'We collaborated with Brisbane North PHN\'s mental health experts to empower consumers, carers and health practitioners to navigate the mental health sector with clear direction and ease. By understanding the website users on a deeper level, our creatives, strategists and developers delivered a meaningful and effective website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5pfvkvSNrw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"21979\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-czaT07FwtQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"21999\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'My Mental Health','We collaborated with Brisbane North PHN\'s mental health experts to empower consumers, carers and health practitioners to navigate the mental health sector with clear direction and ease.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(137831,141587,1,'My Mental Health','2022-07-04 01:16:49','2022-07-04 01:16:49','f2b091bd-677c-47fd-a013-0825f785ff91',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Connections to expert support',NULL,NULL,'We collaborated with Brisbane North PHN\'s mental health experts to empower consumers, carers and health practitioners to navigate the mental health sector with clear direction and ease. By understanding the website users on a deeper level, our creatives, strategists and developers delivered a meaningful and effective website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5pfvkvSNrw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"21979\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-czaT07FwtQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"21999\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'My Mental Health','We collaborated with Brisbane North PHN\'s mental health experts to empower consumers, carers and health practitioners to navigate the mental health sector with clear direction and ease.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(137833,141589,1,'Brisbane North PHN','2022-07-04 01:22:26','2022-07-04 01:22:26','6914df0e-e206-403f-a5ba-3e237ab21b2c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator',NULL,NULL,'Ageing can be overwhelming, especially with a dementia diagnosis. There are so many big life decisions to make, services to navigate and logistics to plan. Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support. Additionally, it’s a resource that helps healthcare professionals coordinate care for their patients and provide them with quality resources.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cYowRU3xxP\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Brisbane North PHN asked us to write, design and develop a navigator website that doubles as a one-stop-shop of resources, information and services that promote healthy ageing in the Brisbane North and Moreton Bay region. 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There are so many big life decisions to make, services to navigate and logistics to plan. Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support. 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This kind of work aligns perfectly with our purpose at NWO: to make a meaningful difference to people’s lives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'My Mental Health','We collaborated with Brisbane North PHN\'s mental health experts to empower consumers, carers and health practitioners to navigate the mental health sector with clear direction and ease.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(137850,141606,1,'Brisbane North PHN','2022-07-04 07:31:23','2022-07-04 07:31:23','ea927b8c-81bc-4db3-bc71-cddf42759a31',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator',NULL,NULL,'Ageing can be overwhelming, especially with a dementia diagnosis. There are so many big life decisions to make, services to navigate and logistics to plan. Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support. Additionally, it’s a resource that helps healthcare professionals coordinate care for their patients and provide them with quality resources.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TBzFA0UCIO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141596\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cYowRU3xxP\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Brisbane North PHN asked us to write, design and develop a navigator website that doubles as a one-stop-shop of resources, information and services that promote healthy ageing in the Brisbane North and Moreton Bay region. The project’s goal was to enable people to more proactively manage their own healthcare, while also equipping healthcare professional and carers with resources to support their care services.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VACsyz6zoc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141602\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Working closely with the client team and the Council on the Ageing, our strategists conducted a stakeholder consultation process with community members and health professionals. The stakeholders generously shared their expertise and lived experience to help this project reach the community’s specific needs, with a particular focus on: dementia, physical health, mental health, social connection, nutrition and digital skills.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pI57baAPCu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CREATIVE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Each aspect of the content writing, design and development of the website was informed by insights from the stakeholders, to ensure the project would fulfil community needs. We made sure the site was easy to use by integrating a very simple user interface into the web design and development. User experience and acceptance testing was a key element of ensuring the site would be practical and enjoyable for its audience.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RgOzDzfM2D\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Nothing like this existed before now. This project fulfils community needs around healthy ageing in a way that really excited the stakeholders who were involved in the project. 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Good web design translates to successful conversions, and all of that is dependent on the user experience.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A great new infographic has found that we’ll give a website a minute to display what we’re looking for before we give up. Some types of sites are better than others in delivering what we’re after – especially hotel booking sites.\\n\\nThe two biggest complaints about web sites, according to the research, include that there is ‘too much going on’ and also ‘not enough information’, which we can take to mean that many sites drone on and on… but don’t really say much.\\n\\nUsers also complain – across all age groups and online skills – that text is too small and that navigation is difficult on the sites they give up on. Thirty-five per cent of users fail to complete simple tasks on the average website.\\n\\nLet’s improve those stats, shall we? Here’s a plan.\\n\\n##### **1. Design from the user’s perspective, not your own**\\n\\nWe know your company is the greatest thing since Google and you can’t wait to tell everyone all about where it began, who works there and the details of your offering. But the truth is that a user just wants to get to the point, and their interests should override yours. Usability is key. Show them what they’re looking for, and don’t make them search for it. That doesn’t mean sacrificing look and feel for too much simplicity, it just means focusing the layout and design on the search.\\n\\n##### **2. Create a navigation path**\\n\\nIf the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. Use tabs and sub-pages for different categories, and make it logical.\\n\\n##### **3. Content is everything**\\n\\nContent is the most important element of your site, really – and it needs to fit the logical and structured navigation. You’ll want to include keywords, page titles, meta tags, and headings for search engine optimisation. As we’ve previously discussed in our Writing for (readable) web article, there are some hallmarks we use when writing web copy for our clients:\\n\\n- short, effective sentences (say the same information with less)\\n- sub-headings and headings containing keywords\\n- everyday words the average reader can easily understand (plain English)\\n- informal voice\\n- common language conventions\\n- direct language\\n- active tense\\n- consistent, logical structuring of information.\\n\\n##### **4. Speed it up and make it simple**\\n\\nLet’s face it, we’re a busy bunch, and a reminder of the old days of dial-up – waiting for your site to load – is going to test the patience of even the most loyal visitor. In fact, many visitors will start to abandon a website after just a few seconds of loading time. Most of that time is the result of design decisions, so simplify some of the fancy effects.\\n\\nWe love web design and working with you on the best and most creative way to present your business. Starting with a structure that appeals to your audience, then adding in some clever design and copy, ensures that your site will be a success. Talk to us about it today.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(137852,141608,1,'Glengara Care','2022-07-05 05:49:47','2022-07-05 05:49:47','471e484c-c1ab-4d42-9819-e47a2436bbf0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What’s your care factor?',NULL,NULL,'That is the question RetireAustralia is posing to potential residents of the Glengara Care facility. They asked us to help them reach both their 80+ audience and the slightly younger influencers—their children—to communicate what sets Glengara Care apart.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CIgMzACdNE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141522\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141504\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"While Glengara Care has been described as the ‘genuine alternative to aged care’, it often isn’t clear what exactly sets the facility apart from residential aged care facilities. The differentiators ultimately come down to the provision of care: Glengara Care offers care that is personal, loving and delivered in a manner that preserves the recipient’s independence.\\n\\nThe ‘Your Care Factor’ campaign was required to generate leads (and sales) while building awareness around Glengara Care, in comparison to some of the well-known aged care alternatives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gEXzZ5VyHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/716600899?h=4efb4f4cd1&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"GlengaraCare TVC\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The core of the campaign was built from the concept of ‘care’. We drew out two meanings from ‘Your Care Factor’—not only the level of care provided by the facility, but also the decision-making factors that each potential buyer personally cares about. 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They’re provocative, fresh and engaging.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3yQnxK2ME5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This project certainly wasn’t an easy one. The final product is the result of fierce determination—both from NWO and RetireAustralia—in the face of adversity such as COVID-19 restrictions, risks and vulnerability. The video shoot was rescheduled numerous times and often our careful planning was swapped out for quick thinking and adaptability.\\nThe end result, however, was worth every bit of effort.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'What’s your care factor?','That is the question RetireAustralia is posing to potential residents of the Glengara Care facility. They asked us to help them reach both their 80+ audience and the slightly younger influencers—their children—through television advertising, to communicate what sets Glengara Care apart.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(137854,141610,1,'Glengara Care','2022-07-07 02:07:42','2022-07-07 02:07:42','289c1923-48e2-4a82-8d26-8cca0b75573a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What’s your care factor?',NULL,NULL,'That is the question RetireAustralia is posing to potential residents of the Glengara Care facility. They asked us to help them reach both their 80+ audience and the slightly younger influencers—their children—to communicate what sets Glengara Care apart.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CIgMzACdNE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141522\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141504\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CHALLENGE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"While Glengara Care has been described as the ‘genuine alternative to aged care’, it often isn’t clear what exactly sets the facility apart from residential aged care facilities. The differentiators ultimately come down to the provision of care: Glengara Care offers care that is personal, loving and delivered in a manner that preserves the recipient’s independence.\\n\\nThe ‘Your Care Factor’ campaign was required to generate leads (and sales) while building awareness around Glengara Care, in comparison to some of the well-known aged care alternatives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gEXzZ5VyHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/716600899?h=4efb4f4cd1&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"GlengaraCare TVC\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The core of the campaign was built from the concept of ‘care’. 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The video shoot was rescheduled numerous times and often our careful planning was swapped out for quick thinking and adaptability.\\nThe end result, however, was worth every bit of effort.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'What’s your care factor?','That is the question RetireAustralia is posing to potential residents of the Glengara Care facility. They asked us to help them reach both their 80+ audience and the slightly younger influencers—their children—through television advertising, to communicate what sets Glengara Care apart.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(137856,141612,1,'Glengara Care','2022-07-07 02:12:54','2022-07-07 02:12:54','f8ea273f-ce80-424a-a418-8f76cc9efab8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What’s your care factor?',NULL,NULL,'That is the question RetireAustralia is posing to potential residents of the Glengara Care facility. They asked us to help them reach both their 80+ audience and the slightly younger influencers—their children—to communicate what sets Glengara Care apart.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CIgMzACdNE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141522\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141504\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CHALLENGE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"While Glengara Care has been described as the ‘genuine alternative to aged care’, it often isn’t clear what exactly sets the facility apart from residential aged care facilities. 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The video shoot was rescheduled numerous times and often our careful planning was swapped out for quick thinking and adaptability.\\nThe end result, however, was worth every bit of effort.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'What’s your care factor?','That is the question RetireAustralia is posing to potential residents of the Glengara Care facility. 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Additionally, it’s a resource that helps healthcare professionals coordinate care for their patients and provide them with quality resources.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TBzFA0UCIO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141596\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cYowRU3xxP\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Brisbane North PHN asked us to write, design and develop a navigator website that doubles as a one-stop-shop of resources, information and services that promote healthy ageing in the Brisbane North and Moreton Bay region. 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We made sure the site was easy to use by integrating a very simple user interface into the web design and development. User experience and acceptance testing was a key element of ensuring the site would be practical and enjoyable for its audience.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RgOzDzfM2D\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Nothing like this existed before now. This project fulfils community needs around healthy ageing in a way that really excited the stakeholders who were involved in the project. 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Thirty-five per cent of users fail to complete simple tasks on the average website.\\n\\nLet’s improve those stats, shall we? Here’s a plan.\\n\\n##### **1. Design from the user’s perspective, not your own**\\n\\nWe know your company is the greatest thing since Google and you can’t wait to tell everyone all about where it began, who works there and the details of your offering. But the truth is that a user just wants to get to the point, and their interests should override yours. Usability is key. Show them what they’re looking for, and don’t make them search for it. That doesn’t mean sacrificing look and feel for too much simplicity, it just means focusing the layout and design on the search.\\n\\n##### **2. Create a navigation path**\\n\\nIf the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. Use tabs and sub-pages for different categories, and make it logical.\\n\\n##### **3. Content is everything**\\n\\nContent is the most important element of your site, really – and it needs to fit the logical and structured navigation. You’ll want to include keywords, page titles, meta tags, and headings for search engine optimisation. As we’ve previously discussed in our Writing for (readable) web article, there are some hallmarks we use when writing web copy for our clients:\\n\\n- short, effective sentences (say the same information with less)\\n- sub-headings and headings containing keywords\\n- everyday words the average reader can easily understand (plain English)\\n- informal voice\\n- common language conventions\\n- direct language\\n- active tense\\n- consistent, logical structuring of information.\\n\\n##### **4. Speed it up and make it simple**\\n\\nLet’s face it, we’re a busy bunch, and a reminder of the old days of dial-up – waiting for your site to load – is going to test the patience of even the most loyal visitor. In fact, many visitors will start to abandon a website after just a few seconds of loading time. Most of that time is the result of design decisions, so simplify some of the fancy effects.\\n\\nWe love web design and working with you on the best and most creative way to present your business. Starting with a structure that appeals to your audience, then adding in some clever design and copy, ensures that your site will be a success. 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There are some hallmarks we use when writing web copy for our clients:\\n\\n-\\tKeep it concise\\n-\\tRound out sub-headings and headings with keywords\\n-\\tUse plain English and an informal voice\\n-\\tStick to common language conventions\\n-\\tBe direct and use active tense\\n-\\tStructure your information consistently and logically\\n-\\tSpeak to your audience\\n\\n\\n##### **4. Speed it up and make it simple**\\n\\nLet’s face it. We’re a busy bunch, and a reminder of the old days of dial-up—waiting for your site to load—will test the patience of even the most loyal visitor. In fact, many visitors will abandon a website after just a few seconds of loading time. Longer loading time is usually caused by complicated design, so make smart design decisions.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yv0jHGvjtR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**From site structure to copy, design and development, we’re passionate about finding the best, most creative way to present your business. Talk to us about it today.**\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138033,141794,1,'Are customers giving up on your website?','2022-07-28 05:25:57','2022-07-28 05:25:57','0f1ac5ec-983b-41ba-bc87-670e8c6e0620',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gahB36q3Yd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We’ve all tried to navigate frustrating websites that have ended in annoyance, giving up and even turning to a competitor. Good web design translates to successful conversions, and that all depends on user experience.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Usually, we’re only willing to give a website one minute to display what we’re looking for before we give up. The most common website complaints are that there is ‘too much going on’ and also ‘not enough information’. Translation: many sites drone on and on… but don’t really say much.\\n\\nUsers also complain—across all age groups and digital skill levels—that text is too small and navigation is difficult. Thirty-five per cent of users fail to complete simple tasks on the average website.\\n\\nLet’s improve those stats, shall we?\\n\\n##### **1. Design from the user’s perspective, not your own**\\n\\nWe know your company is the greatest thing since Google and you can’t wait to tell everyone all about where it began, who works there and the details of your offering. But the truth is this: users just want to get to the point, and their interests should override yours. \\nUsability is key. Show them what they’re looking for, and don’t make them search for it.\\n\\n##### **2. Create a navigation path**\\n\\nIf the information on your website is simple and structured, you can guide visitors along the path you’d like them to take—their user journey. Use tabs and sub-pages for different categories and keep it super logical.\\n\\n##### **3. Content is everything**\\n\\nContent is the most important element of your site, really—and it needs to fit the logical and structured navigation. You’ll want to include keywords, page titles, meta tags and headings for search engine optimisation. There are some hallmarks we use when writing web copy for our clients:\\n\\n-\\tKeep it concise.\\n-\\tRound out sub-headings and headings with keywords.\\n-\\tUse plain English and an informal voice.\\n-\\tStick to common language conventions.\\n-\\tBe direct and use active tense.\\n-\\tStructure your information consistently and logically.\\n-\\tSpeak to your audience.\\n\\n\\n##### **4. Speed it up and make it simple**\\n\\nLet’s face it. We’re a busy bunch, and a reminder of the old days of dial-up—waiting for your site to load—will test the patience of even the most loyal visitor. In fact, many visitors will abandon a website after just a few seconds of loading time. Longer loading time is usually caused by complicated design, so make smart design decisions.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yv0jHGvjtR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**From site structure to copy, design and development, we’re passionate about finding the best, most creative way to present your business. Talk to us about it today.**\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138035,141796,1,'Terms and conditions','2022-08-01 06:02:13','2022-08-01 06:02:13','0fb7fb10-10af-4251-8df0-224fdd5ce1cb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### **About this estimate**\\n\\nOur estimate is valid for a period of 45 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these Terms and Conditions\\n\\nThe estimate has been provided according to your brief to us. Any exclusions noted in the estimate should not be taken as exhaustive and you should assume that unless a service has been explicitly listed in the quote, it is not included in the price. \\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the estimate and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of our estimate includes full acceptance of the conditions and payment terms listed in these terms and conditions. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\nWe use the terms estimate and quote interchangeably and their meaning should be taken as the same: a cost estimate to the value of the work required to achieve your outcomes based on information you have provided us. This estimate may change in response to your project needs and, if it does, a new or additional quote may be required to be approved before work continues.\\n\\n##### **Approval**\\n\\nWe use Docusign for some estimates or, for smaller jobs, require an authorisation signature on a copy of the provided estimate. Your account manager will let you know the required authorisation method. No work can be scheduled until we have a duly authorised estimate through Docusign or your signature on an estimate.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the approved estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, images, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\n##### **Checking, approval and signing-off**\\n\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\nOn some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred. Any requested changes are handled through our change control procedure which is:\\n\\n1. Any request for change must be detailed in writing including a description of the required change, the rationale for the change, and the effect the change will have on the project.\\n2. Your account manager will review the proposed change and determine, in consultation with you, if the change is within existing scope or outside the existing project scope. \\n3. If the change is minor and within the scope of the project briefing and/or budget, your account manager will schedule the change to be made at an appropriate time. \\n4. If the change is outside the scope of the existing project briefing and/or budget, your account manager will review the proposed change. \\n5. Your account manager will supply you with a quotation for the requested changes.\\n6. Work on the changes will be scheduled when we receive written  authorisation from you for the work and the associated charges. \\n7. Charges will be invoiced to you after we have implemented the agreed changes. \\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF. Your account manager can help you with this if you are unsure about marking up a PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. Depending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Digital projects**\\n\\nThe following terms are specific to digital projects. \\n\\n**Digital content entry**\\n\\nWhere the estimate pertains to content entry for your digital project, time has been allocated for us to input a set amount of content (as defined by the estimate). Should more time be required, it will be charged at our standard hourly rate. Content cannot be input until the project has been finalised and fully tested by NWO. Your timelines should allow content to be uploaded after completion of development and prior to final testing.\\n\\n**Acceptance and completion**\\n\\nWe will conduct testing throughout the project development; however, you are responsible for confirming the works produced by NWO are as per the brief and fit for the purpose and function as contracted. If no acceptance testing is undertaken by you, the product will be deemed accepted when launched or on its first public use. After acceptance, alterations/fixes will be charged as incurred.\\n\\n**Website warranty**\\n\\nWhen not otherwise specified our warranty period covers your website for 30 days from the acceptance date. Any issues in functionality that are brought to our attention during this period will be fixed without charge in a time frame to be negotiated with you. Charges will apply for any fixes outside the warranty period or changes to the website that are outside the scope of the original quotation.\\n\\n**Platform and browser compatibility**\\n\\nUnless otherwise specified, New Word Order will test the following browsers on the version current at the date of our estimate. \\n\\n- Chrome\\n- Edge\\n- Firefox\\n- Safari\\n- Opera\\n\\nNew Word Order is not responsible for work to update websites when new browsers are released after acceptance or if the website does not work on browsers not included in the list provided. Internet Explorer and other deprecated browsers are not tested against and, if required and possible, will incur additional charges\\n\\n**Third-party software**\\n\\nIf third-party software is used in the delivery of your digital product unless otherwise specified the fees for the software are an annual licence fee. You agree to pay ongoing charges to ensure the continued functionality of your product.\\nIf you enter into a maintenance contract with us, on-going software licence fees will be included in the maintenance fees.\\n\\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved, change website layouts, or increase the volume  to be produced – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\nWe understand that circumstances change. We schedule all work into our studios based on delivery requirements. If your delivery requirements change you should inform us immediately.\\n\\nIf you are unable to meet timeframes for providing us information, feedback or content, we may withdraw your job from the studio until you get it to us. If your project has been delayed due to the loss of a scheduling window or the late approval of the estimate or proposal, we will inform you of the revised timeline.\\n\\nIf timelines are not being adhered to on your part and the project is on hold for 90 days or more, we reserve the right to close the project. You will be invoiced for any outstanding costs incurred up to the date of closure. Any overpayments will be refunded. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead. \\n\\nRestarting a project will incur a re-commencement fee which will be invoiced prior to work starting again.\\n\\n##### **Administration and consumables**\\n\\nExpenses and administrative costs are incurred during every project. These may include phone calls, printing, couriers, proofs, materials, and finance and administrative work to make your project run smoothly.\\n\\nYour quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n**When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 50 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you’re an existing client**\\n\\nIf you’re already a client of ours, we reserve the right to invoice you 30 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made. See Late Payment below for fees associated with late payments.\\n\\n**When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of up to 50 per cent of the total cost prior to commencing your project. In this case, the remaining costs will be split into milestone-based payments.\\n\\n**When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n**When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n**When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n**Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements. \\n\\nWe may engage a third party for debt recovery services of any payments which are more than 45 days overdue. Relevant contact details and information about outstanding payments will be provided to them to enable them to liaise directly with you for debt recovery purposes. \\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws and only supply content for which you have full authority to use\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\nWe hold onto current jobs for 6 months. After that time, your files are moved to our archive backup. If you require old files from our archive, a fee will be charged to locate and provide to you.\\n\\n##### **Project management**\\n\\nOur account and project managers make sure your project stays on track. This takes time and considerable effort. Your estimate contains a fee for project/account management that covers the administrative and management hours we expect our agency will expend in delivering your project.\\n\\nThese include project meetings between you and us, scheduling your work in the studios, ensuring projects are delivered on time and on budget, production of audio-visual and print components, and making sure project outcomes are in line with our requirements.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\n##### **Supplying material to us**\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – do not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and images in a digital format unless otherwise specified in this estimate or brief. Only supply material that you have the legal and ethical right to use.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. \\n\\nThis warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\\n\\n##### **Intellectual property**\\n\\nAny research data, concepts, diagrams or illustrations remain the property of New Word Order. Any alternate intellectual property rights contained in the design or materials used in the execution of this project, including artwork and computer-generated instructions and information, remain with New Word Order. \\n\\nYou warrant that you hold all necessary intellectual property rights in any document or material (including, but not limited to, plans and drawings), that are supplied to New Word Order for its provision of goods and services and that there is or will be no infringement of any rights or entitlements held by any third party. \\n\\nYou also indemnify and hold harmless New Word Order for any claims made against it arising from New Word Order’s use of any drawings, design or any other document, material or information provided by you, the client. \\n\\nYou warrant that all designs or instructions to New Word Order will not cause New Word Order to infringe any patent, registered design or trademark in the execution of the client orders.\\n\\n##### **Termination**\\n\\nNew Word Order may refuse to enter into this contract or terminate any existing arrangements, without prejudice, if we find our core values are at odds with yours. Our core values put people at the centre of everything we do. We do not condone discrimination of any kind, nor do we condone violations of human rights. \\n\\nWe also may terminate a contract if invoices are unpaid (see Payment terms and pre-payments) or if you become insolvent.\\n\\n##### **Changes to Terms and Conditions**\\n\\nFrom time-to-time we may make changes to these Terms and Conditions. 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Tritium commissioned us to update their brand and produce a launch video—to put their internal culture of creativity and innovation on display and share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GLSN3YDBFD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"73939\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/287017736\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LrG99HVOYN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"61847\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Brand\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tritium is now a global brand—and our work took them to the world stage.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked with Tritium a few years ago to define their brand narrative, design their brand and create logo, visual identity and a range of assets.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZeQWeTuQlo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"73941\",\"73947\",\"73940\",\"73937\",\"73936\",\"73935\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-02qw9cOzxi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"61837\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Brief\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked with Tritium when it was in the midst of hypergrowth and collaborated with their founder and leaders across time zones and continents, as well as their rapidly growing marketing and sales teams, to rebrand the company and its products.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"At the time, Tritium was still wearing the badge designed by their founder years earlier and needed to dress for world domination, which they most certainly now are achieving.\\nThe brand needed to work in all contexts—on rapid chargers, in signage, in extrusion as well as in print, and it needed to be truly global in its appeal. 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Your portfolio will include examples of brand development, identity and design, in both print and digital, as well as strong retail campaign experience. \\n\\nYou love designing high-end visual work as part of a thriving studio. \\n\\nYou\'re a great communicator and love to get hands-on by getting involved with branding workshops and helping with photo/video shoots. \\n\\nWe love creative side hustles, so if you’ve got one, we’d love to hear about it. \\n\\n\\n**As a creative you’ll bring**\\n<ul>\\n  <li>•  A desire for generating top-quality work grounded with metaphor and hidden meaning and detail, and executed with a distinct passion for your craft</li>\\n  <li>•  Versatility and well-rounded skills to work across many different clients, adapting to varying styles, within timeframes and budgets</li>\\n  <li>•  A hunger to create award-winning work that you can own</li>\\n  <li>•  A relaxed mindset to pitch in with whatever’s required</li>\\n</ul>\\n\\n**As an applicant you’ll bring**\\n<ul>\\n  <li>•  4+ years as a senior designer, 8+ years in the industry</li>\\n  <li>•  An awesome portfolio with variety but also a degree or equivalent qualification</li>\\n  <li>•  Passion for working with and alongside other people, collaborating for creative solutions and outcomes</li>\\n  <li>•  Flexibility and a team-focused attitude</li>\\n  <li>•  High-level attention to detail</li>\\n  <li>•  Amazing understanding of typography and its application</li>\\n  <li>•  Solid suite skills, specifically Adobe and Figma</li>\\n  <li>•  Ability to roll out a brand from go to whoa, including style guide, marketing/social collateral and website</li>\\n  <li>•  Potentially, a second love behind branding – like digital design, UX or animation</li>\\n  <li>•  Keen time management with the ability to meet tight deadlines</li>\\n  <li>•  A commitment for constant progression and desire to go above and beyond</li>\\n  <li>•  A strong understanding of traditional channels, platforms and new technology</li>\\n  <li>•  A high level of energy and enthusiasm along with a lifelong calling for karaoke. (Not 100% necessary. Just 99%.).</li>\\n</ul>\",\"buttonText\":\"Apply now\",\"buttonUrl\":\"#applicationForm\"}}},\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GqLHJAoMsp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"The Benefits\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This is a rare opportunity to join a fast-growing and supportive agency in a very exciting phase of its evolution. 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month)\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new5\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Professional development**\\n\\n- Work with top executives in wide-ranging sectors\\n- Gain deep expertise across all creative fields\\n- Flexible teams means you’ll work on every account\\n- Paid professional membership of your choice\\n- Annual $1000 professional development budget\\n- Learning and development plan for every employee\\n- Study leave for post-graduate study\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new6\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Wellbeing**\\n\\n- Weekly or fortnightly 1-1 with direct manager\\n- Quarterly goal-setting and performance review\\n- Free access to Employee Assistance Program\\n- Intentional Wellbeing at Work program, including massage and yoga\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new7\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Happy Friyay (and every other day)**\\n\\n- Weekly team lunches and drinks\\n- Quarterly team nights out\\n- EOFY and Christmas staff parties\\n- Mid-year and end-of-year all-team days to rest, reflect and plan\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LhE8ewXDdj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"What\'s next?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"If this role sounds perfect for you, fill in the apply form below, and attach your cover letter and a link to your website or portfolio. \\n\\nWe’re looking forward to saying hello!\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BtRUbwXzyb\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-s0nVisNYi6\",\"content\":{\"fields\":{\"spacer\":\"pt-8 md:pt-16 bg-black\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fz4qdj0CRS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":\"<div id=\\\"applicationForm\\\">\\n<script charset=\\\"utf-8\\\" type=\\\"text/javascript\\\" src=\\\"//js.hsforms.net/forms/v2.js\\\"></script>\\n<script>\\n  hbspt.forms.create({\\n    region: \\\"na1\\\",\\n    portalId: \\\"8394441\\\",\\n    formId: \\\"54bb36ff-8ada-4b4f-b1f9-73d1c7fc42c6\\\"\\n  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06:09:46','67b12063-ddac-4ae4-bef0-f124730fab9a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### **About this estimate**\\n\\nOur estimate is valid for a period of 45 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these Terms and Conditions\\n\\nThe estimate has been provided according to your brief to us. Any exclusions noted in the estimate should not be taken as exhaustive and you should assume that unless a service has been explicitly listed in the quote, it is not included in the price. \\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the estimate and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of our estimate includes full acceptance of the conditions and payment terms listed in these terms and conditions. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\nWe use the terms estimate and quote interchangeably and their meaning should be taken as the same: a cost estimate to the value of the work required to achieve your outcomes based on information you have provided us. This estimate may change in response to your project needs and, if it does, a new or additional quote may be required to be approved before work continues.\\n\\n##### **Approval**\\n\\nWe use Docusign for some estimates or, for smaller jobs, require an authorisation signature on a copy of the provided estimate. Your account manager will let you know the required authorisation method. No work can be scheduled until we have a duly authorised estimate through Docusign or your signature on an estimate.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the approved estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, images, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\n##### **Checking, approval and signing-off**\\n\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\nOn some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred. Any requested changes are handled through our change control procedure which is:\\n\\n1. Any request for change must be detailed in writing including a description of the required change, the rationale for the change, and the effect the change will have on the project.\\n2. Your account manager will review the proposed change and determine, in consultation with you, if the change is within existing scope or outside the existing project scope. \\n3. If the change is minor and within the scope of the project briefing and/or budget, your account manager will schedule the change to be made at an appropriate time. \\n4. If the change is outside the scope of the existing project briefing and/or budget, your account manager will review the proposed change. \\n5. Your account manager will supply you with a quotation for the requested changes.\\n6. Work on the changes will be scheduled when we receive written  authorisation from you for the work and the associated charges. \\n7. Charges will be invoiced to you after we have implemented the agreed changes. \\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF. Your account manager can help you with this if you are unsure about marking up a PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. Depending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Digital projects**\\n\\nThe following terms are specific to digital projects. \\n\\n**Digital content entry**\\n\\nWhere the estimate pertains to content entry for your digital project, time has been allocated for us to input a set amount of content (as defined by the estimate). Should more time be required, it will be charged at our standard hourly rate. Content cannot be input until the project has been finalised and fully tested by NWO. Your timelines should allow content to be uploaded after completion of development and prior to final testing.\\n\\n**Acceptance and completion**\\n\\nWe will conduct testing throughout the project development; however, you are responsible for confirming the works produced by NWO are as per the brief and fit for the purpose and function as contracted. If no acceptance testing is undertaken by you, the product will be deemed accepted when launched or on its first public use. After acceptance, alterations/fixes will be charged as incurred.\\n\\n**Website warranty**\\n\\nWhen not otherwise specified our warranty period covers your website for 30 days from the acceptance date. Any issues in functionality that are brought to our attention during this period will be fixed without charge in a time frame to be negotiated with you. Charges will apply for any fixes outside the warranty period or changes to the website that are outside the scope of the original quotation.\\n\\n**Platform and browser compatibility**\\n\\nUnless otherwise specified, New Word Order will test the following browsers on the version current at the date of our estimate. \\n\\n- Chrome\\n- Edge\\n- Firefox\\n- Safari\\n- Opera\\n\\nNew Word Order is not responsible for work to update websites when new browsers are released after acceptance or if the website does not work on browsers not included in the list provided. Internet Explorer and other deprecated browsers are not tested against and, if required and possible, will incur additional charges.\\n\\n**Third-party software**\\n\\nIf third-party software is used in the delivery of your digital product unless otherwise specified the fees for the software are an annual licence fee. You agree to pay ongoing charges to ensure the continued functionality of your product.\\nIf you enter into a maintenance contract with us, on-going software licence fees will be included in the maintenance fees.\\n\\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved, change website layouts, or increase the volume  to be produced – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\nWe understand that circumstances change. We schedule all work into our studios based on delivery requirements. If your delivery requirements change you should inform us immediately.\\n\\nIf you are unable to meet timeframes for providing us information, feedback or content, we may withdraw your job from the studio until you get it to us. If your project has been delayed due to the loss of a scheduling window or the late approval of the estimate or proposal, we will inform you of the revised timeline.\\n\\nIf timelines are not being adhered to on your part and the project is on hold for 90 days or more, we reserve the right to close the project. You will be invoiced for any outstanding costs incurred up to the date of closure. Any overpayments will be refunded. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead. \\n\\nRestarting a project will incur a re-commencement fee which will be invoiced prior to work starting again.\\n\\n##### **Administration and consumables**\\n\\nExpenses and administrative costs are incurred during every project. These may include phone calls, printing, couriers, proofs, materials, and finance and administrative work to make your project run smoothly.\\n\\nYour quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n**When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 50 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you’re an existing client**\\n\\nIf you’re already a client of ours, we reserve the right to invoice you 30 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made. See Late Payment below for fees associated with late payments.\\n\\n**When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of up to 50 per cent of the total cost prior to commencing your project. In this case, the remaining costs will be split into milestone-based payments.\\n\\n**When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n**When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n**When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n**Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements. \\n\\nWe may engage a third party for debt recovery services of any payments which are more than 45 days overdue. Relevant contact details and information about outstanding payments will be provided to them to enable them to liaise directly with you for debt recovery purposes. \\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws and only supply content for which you have full authority to use\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\nWe hold onto current jobs for 6 months. After that time, your files are moved to our archive backup. If you require old files from our archive, a fee will be charged to locate and provide to you.\\n\\n##### **Project management**\\n\\nOur account and project managers make sure your project stays on track. This takes time and considerable effort. Your estimate contains a fee for project/account management that covers the administrative and management hours we expect our agency will expend in delivering your project.\\n\\nThese include project meetings between you and us, scheduling your work in the studios, ensuring projects are delivered on time and on budget, production of audio-visual and print components, and making sure project outcomes are in line with our requirements.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\n##### **Supplying material to us**\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – do not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and images in a digital format unless otherwise specified in this estimate or brief. Only supply material that you have the legal and ethical right to use.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. \\n\\nThis warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\\n\\n##### **Intellectual property**\\n\\nAny research data, concepts, diagrams or illustrations remain the property of New Word Order. Any alternate intellectual property rights contained in the design or materials used in the execution of this project, including artwork and computer-generated instructions and information, remain with New Word Order. \\n\\nYou warrant that you hold all necessary intellectual property rights in any document or material (including, but not limited to, plans and drawings), that are supplied to New Word Order for its provision of goods and services and that there is or will be no infringement of any rights or entitlements held by any third party. \\n\\nYou also indemnify and hold harmless New Word Order for any claims made against it arising from New Word Order’s use of any drawings, design or any other document, material or information provided by you, the client. \\n\\nYou warrant that all designs or instructions to New Word Order will not cause New Word Order to infringe any patent, registered design or trademark in the execution of the client orders.\\n\\n##### **Termination**\\n\\nNew Word Order may refuse to enter into this contract or terminate any existing arrangements, without prejudice, if we find our core values are at odds with yours. Our core values put people at the centre of everything we do. We do not condone discrimination of any kind, nor do we condone violations of human rights. \\n\\nWe also may terminate a contract if invoices are unpaid (see Payment terms and pre-payments) or if you become insolvent.\\n\\n##### **Changes to Terms and Conditions**\\n\\nFrom time-to-time we may make changes to these Terms and Conditions. Any changes, unless otherwise notified, will come into effect on your next project with us.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138059,141820,1,'Burnie Brae','2022-08-08 06:14:50','2022-08-08 06:14:50','4e9dacbe-19aa-465d-98ba-efac41c5cb19',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives',NULL,NULL,'What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZaXkCuEhzq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140080\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked closely with Burnie Brae to understand their issues and what makes them tick. There was a concern Burnie Brae was lacking meaning, awareness and connection for much of the public they serve, alongside a recognition that the brand was simply a bit ‘tired’ and neglected. \\nAs a branding and strategy specialist, we created a process to uncover some of the truths behind the brand to set the groundwork. Our team conducted a series of research and workshops before embarking on brand direction and narrative development projects.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140065\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With the foundations set, our creative team embarked on refreshing Burnie Brae’s visual identity. The creative concept painted a picture of community connection and explored a distinctive direction for the Burnie Brae brand. We adapted the existing logo and brand colours to build a fresh and recognisable feel.\\nWe redesigned and built a new website, improving the information navigation and creating better user journeys.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PJGiDHCA2X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140069\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qsqwFJwI56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140066\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result has seen Burnie Brae take ownership of a revitalised brand identity that has stronger connections to their stakeholders. The stunning new website is simple to use and takes users on a compelling journey through Burnie Brae’s community service offerings.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives','What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138060,141821,1,'Glengara Care','2022-08-08 06:16:07','2022-08-08 06:16:07','e836e0ac-f3e5-4653-a6fb-e1ec6dbbf3bb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What’s your care factor?',NULL,NULL,'That is the question RetireAustralia is posing to potential residents of the Glengara Care facility. They asked us to help them reach both their 80+ audience and the slightly younger influencers—their children—to communicate what sets Glengara Care apart.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CIgMzACdNE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141522\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141504\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"While Glengara Care has been described as the ‘genuine alternative to aged care’, it often isn’t clear what exactly sets the facility apart from residential aged care facilities. The differentiators ultimately come down to the provision of care: Glengara Care offers care that is personal, loving and delivered in a manner that preserves the recipient’s independence.\\n\\nThe ‘Your Care Factor’ campaign was required to generate leads (and sales) while building awareness around Glengara Care, in comparison to some of the well-known aged care alternatives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gEXzZ5VyHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/716600899?h=4efb4f4cd1&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"GlengaraCare TVC\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The core of the campaign was built from the concept of ‘care’. We drew out two meanings from ‘Your Care Factor’—not only the level of care provided by the facility, but also the decision-making factors that each potential buyer personally cares about. The term ‘care factor’ is deeply familiar, perhaps not so much to the 80+ year old resident market, but more so to their children—the key influencers of this campaign.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PJGiDHCA2X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141505\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qsqwFJwI56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141506\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We created three television commercials that pose the question of ‘What is your care factor?’ by contrasting the realities of people struggling physically and emotionally in a home that doesn’t suit their needs against people receiving the unparalleled care offered at Glengara Care.\\n\\nWhile the videos showcase Glengara Care’s differentiated care offering, the advertisements themselves separate Glengara Care from the alternatives. They’re provocative, fresh and engaging.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3yQnxK2ME5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This project certainly wasn’t an easy one. The final product is the result of fierce determination—both from NWO and RetireAustralia—in the face of adversity such as COVID-19 restrictions, risks and vulnerability. The video shoot was rescheduled numerous times and often our careful planning was swapped out for quick thinking and adaptability.\\nThe end result, however, was worth every bit of effort.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'What’s your care factor?','That is the question RetireAustralia is posing to potential residents of the Glengara Care facility. They asked us to help them reach both their 80+ audience and the slightly younger influencers—their children—through television advertising, to communicate what sets Glengara Care apart.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138062,141823,1,'RetireAustralia','2022-08-08 06:16:57','2022-08-08 06:16:57','be9e250c-f380-4d24-9aca-0ef6e6a82e12',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The joys of a fully invested, long-term relationship',NULL,NULL,'The more time we spend with a client, the more we can understand and help them. That’s certainly been our experience with retirement village operator RetireAustralia, whom we’ve worked with for many years across all kinds of projects and creative challenges.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W1GF1554qH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48554\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-94Wz43ySiO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Work and campaigns\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After a number of years being part of on a multi-agency roster, New Word Order won a five-way pitch for the entire account. Responsibilities have included the entire portfolio of new and existing communities, brand projects, lead generation campaigns and strategic marketing direction. \\n\\nOur ongoing partnership has resulted in a truly collaborative relationship that continues to grow and evolve. We’ve produced many ground-breaking campaigns along the way, and if work in progress is any indication, the best is most definitely yet to come.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OcIU8HPpVB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48548\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jFWsNXz77v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48556\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-77KaMezwdw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Full service offering\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy. Copywriting. Video production. Digital. Design. Photography. Research. Branding. Pretty much every tool in the New Word Order kitbag has been utilised by the RetireAustralia marketing team, such has been the breadth and depth of our working partnership. \\n\\nOur full service agency offering creates the perfect platform for strong collaboration as clients such as RetireAustralia have the confidence that integration and campaign execution from strategy can be executed more efficiently.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UAN0zeDxtY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238021812?h=67c8a18562&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238030725?h=4b0966592b&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238028973?h=8ad9e0fc70&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xxGuN9crsA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Branding\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"New Word Order’s branding expertise has been integral to the partnership with RetireAustralia. We\'ve fully branded and marketed new communities in their growing portfolio, establishing the right brand values and voice for each particular project. \\n\\nThe masterbrand is also being rigorously reviewed to ensure optimal value is being achieved from RetireAustralia name. We’ve helped them grow brand awareness and stake their claim as a people business first, and property business second. In the backdrop of COVID-19, this has been a significant branding challenge that our partnership team continues to work on together.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-79rgfAlU77\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48555\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-neQVTm36wB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48562\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dT6wu1E3Ly\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48564\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BHWYFYJQXk\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48563\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'The joys of a fully invested, long term relationship','The more time we spend with a client, the more we can understand and help them. That’s certainly been our experience with retirement village operator RetireAustralia, whom we’ve worked with for many years across all kinds of projects and creative challenges.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138064,141825,1,'RetireAustralia','2022-08-08 06:17:27','2022-08-08 06:17:27','cec145a0-90cb-4374-a2f4-6ca56970d703',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The joys of a fully invested, long-term relationship',NULL,NULL,'The more time we spend with a client, the more we can understand and help them. That’s certainly been our experience with retirement village operator RetireAustralia, whom we’ve worked with for many years across all kinds of projects and creative challenges.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W1GF1554qH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48554\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-94Wz43ySiO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Work and campaigns\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After a number of years being part of on a multi-agency roster, New Word Order won a five-way pitch for the entire account. Responsibilities have included the entire portfolio of new and existing communities, brand projects, lead generation campaigns and strategic marketing direction. \\n\\nOur ongoing partnership has resulted in a truly collaborative relationship that continues to grow and evolve. We’ve produced many ground-breaking campaigns along the way, and if work in progress is any indication, the best is most definitely yet to come.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OcIU8HPpVB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48548\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jFWsNXz77v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48556\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-77KaMezwdw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Full-service offering\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy. Copywriting. Video production. Digital. Design. Photography. Research. Branding. Pretty much every tool in the New Word Order kitbag has been utilised by the RetireAustralia marketing team, such has been the breadth and depth of our working partnership. \\n\\nOur full service agency offering creates the perfect platform for strong collaboration as clients such as RetireAustralia have the confidence that integration and campaign execution from strategy can be executed more efficiently.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UAN0zeDxtY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238021812?h=67c8a18562&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238030725?h=4b0966592b&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/238028973?h=8ad9e0fc70&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xxGuN9crsA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Branding\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"New Word Order’s branding expertise has been integral to the partnership with RetireAustralia. We\'ve fully branded and marketed new communities in their growing portfolio, establishing the right brand values and voice for each particular project. \\n\\nThe masterbrand is also being rigorously reviewed to ensure optimal value is being achieved from RetireAustralia name. We’ve helped them grow brand awareness and stake their claim as a people business first, and property business second. In the backdrop of COVID-19, this has been a significant branding challenge that our partnership team continues to work on together.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-79rgfAlU77\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48555\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-neQVTm36wB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48562\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dT6wu1E3Ly\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48564\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BHWYFYJQXk\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"48563\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'The joys of a fully invested, long term relationship','The more time we spend with a client, the more we can understand and help them. That’s certainly been our experience with retirement village operator RetireAustralia, whom we’ve worked with for many years across all kinds of projects and creative challenges.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138066,141827,1,'Burnie Brae','2022-08-08 06:19:28','2022-08-08 06:19:28','8850260d-ceae-42e7-bd38-8f053820c1e7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives',NULL,NULL,'What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZaXkCuEhzq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140080\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked closely with Burnie Brae to understand their issues and what makes them tick. There was a concern Burnie Brae was lacking meaning, awareness and connection for much of the public they serve, alongside a recognition that the brand was simply a bit ‘tired’ and neglected. \\nAs a branding and strategy specialist, we created a process to uncover some of the truths behind the brand to set the groundwork. Our team conducted a series of research and workshops before embarking on brand direction and narrative development projects.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140065\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With the foundations set, our creative team embarked on refreshing Burnie Brae’s visual identity. The creative concept painted a picture of community connection and explored a distinctive direction for the Burnie Brae brand. We adapted the existing logo and brand colours to build a fresh and recognisable feel.\\nWe redesigned and built a new website, improving the information navigation and creating better user journeys.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PJGiDHCA2X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140069\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qsqwFJwI56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140066\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result has seen Burnie Brae take ownership of a revitalised brand identity that has stronger connections to their stakeholders. The stunning new website is simple to use and takes users on a compelling journey through Burnie Brae’s community service offerings.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives','What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138068,141829,1,'Department of Housing and Public Works','2022-08-08 06:19:55','2022-08-08 06:19:55','976aecfc-a50d-4690-bbca-f557175ea13a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Have your say in a better renting future',NULL,NULL,'With a range of renting reforms not yet law, we created a campaign to drive renters to a survey where they could have their say.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NnAYpM8RPK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47660\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2V7rQTXdap\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"More Queenslanders are renting than ever before.\\n\\nSo the Department of Housing and Public Works wanted to have open and honest conversations with renters, property owners and managers about what matters and what needs to change.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BQeIecGM9t\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47661\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-mjELLOS8zt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The messaging was compelling and obvious to convince the target groups there was value in them participating in the survey. To motivate the audiences, we tapped into key renting issues but kept a warm and positive sentiment.\\n\\nWe developed display ads, videos and static posts to build awareness and capture interest.\\n\\nPlus, we used long-form Facebook posts to convert target group interest and inform them on the details.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CDacbY6rtS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47662\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W1OXhvU4i4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign had a total of 24 posts across two weeks, reaching 1.37 million individual Facebook users, with more than 42,000 engagements.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VN9WYyb9Pi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47663\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Department of Housing and Public Works - Have your say in a better renting future','With a range of renting reforms not yet law, we created a campaign to drive renters to a survey where they could have their say.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138070,141831,1,'Brisbane South PHN','2022-08-08 06:20:26','2022-08-08 06:20:26','29c6b238-4811-4a99-b5ac-6ee877b5b2af',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Aged Care Navigator',NULL,NULL,'We helped Brisbane South PHN to encourage older people to sign up to My Aged Care, so affordable, practical support is ready for them when they need it.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oNzYQDCB0J\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47749\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JuROxoLizt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Authentic community engagement\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We ran focus groups with people within the target market—in Redlands and Logan—and learned their perceptions of aged care, the challenges with navigating services and levels of participation in My Aged Care.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gGzYlN4TtN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47750\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VOx7qvXe9V\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We developed a campaign strategy and creative to encourage people in the target groups to attend an information session.\\n\\nA key element to our campaign strategy was targeting the \'influencer\' group: children who often help their elderly parents to find the right support and make decisions. Influencers spend a lot of time using digital media, particularly Facebook, so this formed a large part of the campaign collateral we developed.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VEF0Vw8lC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47751\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VfrmLMDvpV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47752\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Brisbane South PHN','We helped Brisbane South PHN to encourage older people to sign up to My Aged Care, so affordable, practical support is ready for them when they need it.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138072,141833,1,'Burnie Brae','2022-08-08 06:21:21','2022-08-08 06:21:21','c4c4967b-e6dd-4606-9cc9-57e9b80a322b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives',NULL,NULL,'What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZaXkCuEhzq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140080\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked closely with Burnie Brae to understand their issues and what makes them tick. There was a concern Burnie Brae was lacking meaning, awareness and connection for much of the public they serve, alongside a recognition that the brand was simply a bit ‘tired’ and neglected. \\nAs a branding and strategy specialist, we created a process to uncover some of the truths behind the brand to set the groundwork. Our team conducted a series of research and workshops before embarking on brand direction and narrative development projects.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140065\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With the foundations set, our creative team embarked on refreshing Burnie Brae’s visual identity. The creative concept painted a picture of community connection and explored a distinctive direction for the Burnie Brae brand. We adapted the existing logo and brand colours to build a fresh and recognisable feel.\\nWe redesigned and built a new website, improving the information navigation and creating better user journeys.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PJGiDHCA2X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140069\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qsqwFJwI56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140066\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result has seen Burnie Brae take ownership of a revitalised brand identity that has stronger connections to their stakeholders. The stunning new website is simple to use and takes users on a compelling journey through Burnie Brae’s community service offerings.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives','What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138074,141835,1,'Pivotus','2022-08-08 06:22:13','2022-08-08 06:22:13','2251c08f-2f1a-4ef1-b859-357c1b453490',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a pivot?',NULL,NULL,'After rapid growth in recent years, My Media Trading Desk (MMTD) hit the pause button and engaged NWO to ask many of their valued clients: What do you really think of MMTD? Their clients’ generous answers both delighted MMTD and offered a mandate to change and grow. Pivotus is their response.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NhnaCQNxpw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47990\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B78dz1rmC2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"But what do your clients really think?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"NWO began the rebranding process by surveying MMTD’s clients. Commonly held by all of their clients was great regard for their honesty, their industry knowledge, and their unbreakable commitment to exceptional customer service.\\n\\nClients also said they wanted to get deeper insights, beyond the fast and accurate data and delivery MMTD were already known for.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AlIqZXoFkr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47763\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ulVnymquUW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Why Pivotus?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"MMTD needed a new brand to drive their reputation for quality data, strategic advice and superior customer experiences.\\n\\nThe brand needed to convey a clear promise: we’ll rapidly measure and pivot to maximise your media spend returns.\\n\\nTo pivot is to turn on a point—and there’s no better metaphor for how they pivot digital media to get the best possible results for their clients.\\n\\nPivotus is also a call to action: Pivot your brand with their team—because they are nimble, fast and focused in a rapidly changing market.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MJZcxjyvrL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47761\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-w74pYr8Ehf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Founder and CEO Michael Petersen said the new brand better reflects market expectations of their firm and his team’s commitment to a superior customer experience.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VLVB6hcgiC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47992\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GXT7RzNKoY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47764\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Pivotus - What\'s a pivot?','After rapid growth in recent years, My Media Trading Desk (MMTD) hit the pause button and engaged NWO to ask many of their valued clients: What do you really think of MMTD? Their clients’ generous answers both delighted MMTD and offered a mandate to change and grow. Pivotus is their response.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138076,141837,1,'Burnie Brae','2022-08-08 06:22:47','2022-08-08 06:22:47','d972e2d0-bb4f-46f6-a7b5-efd18086eca0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives',NULL,NULL,'What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZaXkCuEhzq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140080\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked closely with Burnie Brae to understand their issues and what makes them tick. There was a concern Burnie Brae was lacking meaning, awareness and connection for much of the public they serve, alongside a recognition that the brand was simply a bit ‘tired’ and neglected. \\nAs a branding and strategy specialist, we created a process to uncover some of the truths behind the brand to set the groundwork. Our team conducted a series of research and workshops before embarking on brand direction and narrative development projects.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140065\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CREATIVE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With the foundations set, our creative team embarked on refreshing Burnie Brae’s visual identity. The creative concept painted a picture of community connection and explored a distinctive direction for the Burnie Brae brand. We adapted the existing logo and brand colours to build a fresh and recognisable feel.\\nWe redesigned and built a new website, improving the information navigation and creating better user journeys.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PJGiDHCA2X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140069\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qsqwFJwI56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140066\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result has seen Burnie Brae take ownership of a revitalised brand identity that has stronger connections to their stakeholders. The stunning new website is simple to use and takes users on a compelling journey through Burnie Brae’s community service offerings.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives','What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138078,141839,1,'Endeavour Foundation','2022-08-08 06:23:47','2022-08-08 06:23:47','df5ed330-5017-42ce-9aea-79ec203890a5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Rebranding an icon for a new era',NULL,NULL,'The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story. We stepped in to capture the essence of authentic customer service: to tell Endeavour’s compelling brand story about the people they serve, and the people who serve.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-i7VSDgqc7V\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45336\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XE9ZIQrYn6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Endeavour delivers essential, personalised and compassionate services to people with intellectual disabilities. When the NDIS was introduced, it was the perfect opportunity for Endeavour to show the world what their services mean to the community it serves.\\n\\nThey asked us to take their new logo and develop a complementary campaign and suite of branding tools to support it. Our goal was to capture the heart of Endeavour Foundation through storytelling and unify the foundation’s people and customers under one powerful vision.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5lKlpPU30x\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45338\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jeFwrbtZMK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45339\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JKRNdGpqnc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We based our campaign strategy on one question: what would make my life better? The question explored Endeavour’s objective to create a brand that could represent their customers and generate greater possibilities for their care. Our creative solution was to make Endeavour customers the heroes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uYLiG0E4oM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/265285881\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQfzkp05OB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Endeavour’s new brand video is an expression of their unifying purpose to truly serve and make a meaningful difference in the lives of their customers.\\n\\nThe campaign speaks for and to the extended stakeholder community about the vision, quality and outcomes of Endeavour’s services. It included:\\n<ul>\\n  <li>brand story</li>\\n  <li>full visual brand development from a supplied logo</li>\\n  <li>hero photography</li>\\n  <li>brand book</li>\\n  <li>brand video</li>\\n  <li>employer brand and collateral</li>\\n  <li>launch campaign.</li>\\n</ul>\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QPJ6J6kHcL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45340\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qBnvWlcG0T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Many powerful stories came out of this job, but the most incredible was watching Endeavour customers embrace the opportunity to model for our video and photography crew. Endeavour reported back to us the meaningful moments when their customers saw their photos for the first time.\\n\\nSince the brand and campaign launch in June 2018, Endeavour has boosted their number of leads for their main service areas: accommodation, day services and work placements. With a long-term goal in mind, these results are significantly greater than anticipated, and only a few months since the campaign launch.\\n\\nIn addition, Endeavour reported to us unexpected community engagement at their events—people who have no connection to intellectual disability and have not previously been involved with the foundation. We look forward to following this story and discovering the full impact of our work.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Endeavour Foundation','The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138080,141841,1,'West Moreton Anglican College','2022-08-08 06:24:22','2022-08-08 06:24:22','9415c9a0-d1b6-40c4-af7f-a351bb6e322f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The school for (real) life campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kSAkN1lDaq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Like schools everywhere, West Moreton Anglican College needed to change its plans to bring parents onto campus to experience the school because of the coronavirus.\\n\\nThis meant the annual open day was cancelled. But a few months later when restrictions eased, the school had a chance to bring parents back.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fxOewiuxW6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45330\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-c4rLGz6SQd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We developed a 16-week plan that timed out the lead up to the modified open day, and follow-up of leads afterwards. It outlined a WestMAC-specific brand campaign that celebrated the WestMAC way and positioned the school as a unique and desirable offering compared to other schools in the catchment area.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GVAyDnsmRc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45329\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-o0LzwcEURr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"At the end of the day, parents just want their kids to be happy, healthy and well.\\n\\nWestMAC is a wonderland for kids complete with an agriculture farm, animals and a garden for digging—because that\'s just what kids like doing. It\'s the school for real life.\\n\\nThis campaign included gorgeous hero photography, strategic messaging and a series of videos where students talk about their WestMAC experience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-66MSHWAoOc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/470822168?h=a0ce3a6b80&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/470822520?h=90034f124f&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KSqaU5wR9Y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign resonated with parents in the catchment, and filled the tour. We continued to run the campaign for the rest of the year, encouraging prospective parents to attend a personal tour.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ip4P0zUBCI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45333\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'West Moreton Anglican College','The school for (real) life campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138082,141843,1,'West Moreton Anglican College','2022-08-08 06:26:22','2022-08-08 06:26:22','d7aa9edd-9c26-4096-966f-09c33a3a3943',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The school for (real) life campaign',NULL,NULL,'Like schools everywhere, West Moreton Anglican College needed to change its plans to bring parents onto campus to experience the school because of the coronavirus.\n\nThis meant the annual open day was cancelled. But a few months later when restrictions eased, the school had a chance to bring parents back.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kSAkN1lDaq\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Like schools everywhere, West Moreton Anglican College needed to change its plans to bring parents onto campus to experience the school because of the coronavirus.\\n\\nThis meant the annual open day was cancelled. But a few months later when restrictions eased, the school had a chance to bring parents back.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fxOewiuxW6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45330\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-c4rLGz6SQd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We developed a 16-week plan that timed out the lead up to the modified open day, and follow-up of leads afterwards. It outlined a WestMAC-specific brand campaign that celebrated the WestMAC way and positioned the school as a unique and desirable offering compared to other schools in the catchment area.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GVAyDnsmRc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45329\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-o0LzwcEURr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"At the end of the day, parents just want their kids to be happy, healthy and well.\\n\\nWestMAC is a wonderland for kids complete with an agriculture farm, animals and a garden for digging—because that\'s just what kids like doing. It\'s the school for real life.\\n\\nThis campaign included gorgeous hero photography, strategic messaging and a series of videos where students talk about their WestMAC experience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-66MSHWAoOc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/470822168?h=a0ce3a6b80&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/470822520?h=90034f124f&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KSqaU5wR9Y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign resonated with parents in the catchment, and filled the tour. We continued to run the campaign for the rest of the year, encouraging prospective parents to attend a personal tour.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ip4P0zUBCI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45333\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'West Moreton Anglican College','The school for (real) life campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138084,141845,1,'Heart HQ','2022-08-08 06:26:59','2022-08-08 06:26:59','d23d2527-6a18-4c26-bfd3-ec6b6a1a9f41',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P3bQXxcsfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44878\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. Cardiology is a highly specialised field within medicine, and to grow sustainably, they needed to attract more associates.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lgp01pReVY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44873\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aTg3yWEGh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Objective\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business, and to grow the business’s referrer and patient networks.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gG5PvaSbvX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44864\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oXH0AQY2PC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our brand strategy drew on customer and referrer interviews, competitor insights and employee workshops, which also helped to define the brand values of the business. \\n\\nIt was clear the practice and the individual directors were held in high esteem by their medical colleagues. They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics and services that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. So the Heart HQ brand connects with patients on a personal level and makes them feel reassured that they matter.\\n\\nIt’s this mix of strategy and heart that makes Heart HQ a brand that will stand tall among all the others.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ISdJyIN6AW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44874\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDNF080GkR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A name, tagline, brand visual identity, website, signage and countless assets that match up with Heart HQ’s brand promise of delivering world-class cardiac care on the Sunshine Coast.\\n\\nThe quality of the brand assets significantly differentiates Heart HQ from all other competitor practices.\\n\\nCreatively, the brand is modern, refreshing and arguably not what you would expect from an organisation in the medical field – but at the same time, the language is warm, supportive and with just the right amount of authority.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Np5NPasoP9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### Suzanne and her team came highly recommended. It was a great journey working with them to develop our new brand and we were very impressed with their ideas, enthusiasm and innovation. We have a new brand, a new identity and the confidence now to deliver on our growth plans. \\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VvPbVRO0Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45205\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AUTeHLiAy1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### \\\"NWO is part of our success journey.\\\"\\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,'Heart HQ','Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138085,141846,1,'Coomera Anglican College','2022-08-08 06:27:49','2022-08-08 06:27:49','6a318876-f643-4afb-b453-3df72fe4d69b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Anything is possible campaign',NULL,NULL,'This campaign is bridging the gap between Coomera Anglican College\'s storied past and bold future. It\'s a powerful positioning piece that\'s standing the college out from the crowd and showcasing it as the school of choice on the northern Gold Coast.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B24Vguyo08\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30448\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-I4OkseByw6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Storied past, bold future\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Coomera Anglican College is heavily storied. It’s done a lot of work to capture its history and moments. As result, there is a lot of heritage and tradition for a relatively young school (just 25 years).\\n\\nThe college has set a strong future of innovation and entrepreneurship. It has appointed a deputy principal whose whole focus is innovation. It also has an exceptionally future-focused business manager who is sports-obsessed with big dreams.\\n\\nOur work is helping the college bridge the gap from the past to an exciting future.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3S8xZRT3yd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30447\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1dcAEtVD40\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Following focus groups, in-depth interviews, a competitor analysis and a brand refresh in 2020, we embarked on developing a new public-facing campaign to help the college continue to position itself as the private school of choice for the rapidly growing northern Gold Coast region.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7mko9XHUCj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30449\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-27uMRCFOVx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In order to stand out in the crowded private school space, we looked outside of schools for inspiration—drawing from global sports and technology brands.\\n\\nThis campaign steers right away from traditional school advertising: think students standing and smiling in their school uniforms, older and younger students holding hands and walking through manicured school grounds, girls in safety glasses huddled over a beaker and Bunsen burner.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EkVYlvmrxM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30444\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ek8exDfZlT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The result is a powerful cinematic masterpiece: dramatic, inspirational and compelling. The script was drawn from lyrics of the college’s traditional song. Paired with the inspiring footage, the video effectively acknowledges the past while painting a vivid picture of the future.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IGcqD2p42y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30445\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CUjY0m7ysa\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“It was a pleasure working with New Word Order to develop the new creative for our College. 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We A/B tested the messaging and captured the audience with retargeting strategies.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8P2070zTQ8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"\\\"NWO were great to work with and really took an interest in our organisation and what we’re trying to achieve, and this showed through in the quality and the emotion captured in the final production. \\\"\",\"plainText\":\"**– Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rhaSMwFESv\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Creative\",\"plainText\":\"We proposed a campaign based on interviews with Australian farmers who had experiences with Rural Aid.\\n\\nIt’s an honest campaign of full of real people, stories and emotions.\\n\\nWith COVID-19 still hanging around, our approach ensured we avoided potential interruptions, travel restrictions and cancellation costs for our client.\\n\\nThe videos are compilations of interviews with various farmers across the spectrum of industries that are framed by a ‘zoom screen’ visual device, which adds layers of authenticity to the personal stories. \\n\\nSimilarly the display banners and static Facebook posts used the zoom imagery and visual devices—all pointing people to the EOFY Rural Aid landing page where viewers could view the full videos and choose to donate.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-vJUro6swC6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We proposed a campaign based on interviews with Australian farmers who had experiences with Rural Aid.\\n\\nIt’s an honest campaign of full of real people, stories and emotions.\\n\\nWith COVID-19 still hanging around, our approach ensured we avoided potential interruptions, travel restrictions and cancellation costs for our client.\\n\\nThe videos are compilations of interviews with various farmers across the spectrum of industries that are framed by a ‘zoom screen’ visual device, which adds layers of authenticity to the personal stories. \\n\\nSimilarly the display banners and static Facebook posts used the zoom imagery and visual devices—all pointing people to the EOFY Rural Aid landing page where viewers could view the full videos and choose to donate.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3MV0vWsZV5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"\\\"I am very proud to have been a part of this campaign. Even though I was part of the storytelling behind the scenes, I was moved at every stage of the process by how tough these Australians have it on a daily basis, and how candid they were with us about their stories.\\\"\",\"plainText\":\"**— Kat Scott, producer**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NURtiGsn81\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":[],\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,'Rural Aid','Through drought, flood and fire, Rural Aid is there.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138092,141853,1,'Safe to see your GP','2022-08-08 06:30:58','2022-08-08 06:30:58','f5604cf3-b645-42b9-946e-ab3cc628b449',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'There\'s no reason to put your health on hold',NULL,NULL,'With life beginning to return to normal in Queensland after the height of COVID-19, the Darling Downs and West Moreton  PHN, and Brisbane North PHN wanted to encourage their communities to go back to a normal routine—especially for healthcare.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xsaPgG0g7g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22160\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-emf7fKO95v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Data showed community members were staying at home and not visiting their GP and other health services for regular checkups. \\n\\nTo avoid more serious health and wellbeing problems down the track, the community needed to know it was safe to go back to regular appointments.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bd28dXEaNq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22159\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4a7YEtYm2U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Solution\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We created a fresh campaign called ‘Safe to see your GP’, using friendly animated characters to let people know there is no reason to put their health on hold. \\n\\nThis campaign we developed the campaign strategy, creative, custom illustration, animated video for social media and TV, digital ads, radio ads and landing page.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lx1YJWY50w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SJWVzlIztu\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We originally developed this campaign for Darling Downs and West Moreton PHN, and Brisbane North PHN requested to run it as well. It\'s a great example of our Primary Health Networks working together to improve the health of all Australians.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Safe to See your GP','There\'s no reason to put your health on hold',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138094,141855,1,'Tritium','2022-08-08 06:35:10','2022-08-08 06:35:10','d03fbd0c-3087-4bc1-816d-bf61d95defe9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand set for the future',NULL,NULL,'As a leading global producer of electric vehicle chargers, Tritium is Brisbane’s most exciting start-up and is now firmly in the global big league. Tritium commissioned us to update their brand and produce a launch video—to put their internal culture of creativity and innovation on display and share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GLSN3YDBFD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"73939\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/287017736\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LrG99HVOYN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"61847\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"BRAND\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tritium is now a global brand—and our work took them to the world stage.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked with Tritium a few years ago to define their brand narrative, design their brand and create logo, visual identity and a range of assets.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZeQWeTuQlo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"73941\",\"73940\",\"73937\",\"73936\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-02qw9cOzxi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141804\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"BRIEF\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked with Tritium when it was in the midst of hypergrowth and collaborated with their founder and leaders across time zones and continents, as well as their rapidly growing marketing and sales teams, to rebrand the company and its products.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"At the time, Tritium was still wearing the badge designed by their founder years earlier and needed to dress for world domination, which they most certainly now are achieving. The brand needed to work in all contexts—on rapid chargers, in signage, in extrusion as well as in print, and it needed to be truly global in its appeal. The brand also needed to consider products that were still emerging and not yet defined.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eEjb9cnAXp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141806\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"RATIONALE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We deeply embedded story in the Tritium brand we developed. The logo is three-sided (for ‘tri’). The blues represent clean power, and each of the three elements of the brand represent battery indicators, from empty to full. Meanwhile, the brand is distinctive yet subtle enough to sit successfully alongside co-branded or white-labelled Tritium products.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8PWapwyQK2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141802\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"OUTCOME\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We successfully positioned Tritium for global expansion. We developed and defined a global Masterbrand with a defined brand narrative and transformational, authentic reflection of their vision. The brand goes from strength to strength and is easily our furthest-reaching and highest impact visual identity, recently listing on the NASDAQ and with none other than POTUS.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Tritium','Tritium commissioned us to update their brand and produce a launch video—to put their internal culture of creativity and innovation on display and share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138096,141857,1,'Medical Mums','2022-08-08 06:38:54','2022-08-08 06:38:54','7e782440-5ea5-40bd-aa9e-4d8409b08d1e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A long-term approach to behaviour change',NULL,NULL,'For the past six years we have been running behaviour change campaigns to encourage families to vaccinate their children. And in that time, we\'ve seen the positive impact.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ydM19JpsMi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45317\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pqYRaab2Y6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45318\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NUepHwOfhy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In 2015, market research and immunisation rates across Brisbane North PHN\'s catchment were showing the anti-vax movement was taking hold.\\n\\nWhile parents from lower socio-economic backgrounds were responding to the Australian Government’s ‘no jab, no pay’ rules, those not using daycare—including many from among the wealthier suburbs—were holding their ground.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5st3FTYzr4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45319\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QwUWkeN1w7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We determined from research that parents would respond to their GP’s opinion, and developed a behaviour change campaign to encourage conversations between parents and medical professionals around immunisation and overcome objections to it.\\n\\nWe harnessed the GP/medical voice and added extra credibility by finding medical professionals who were also parents.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQKB9uw8mS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45323\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PVmUcFRs5l\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Under the heading of Medical Mums, we found two GPs and one Indigenous health nurse to become the faces and voice of the campaign. Each discussed hot topics as well as the benefits of immunisation, drawing on their own beliefs and practices as parents as well as their medical training.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lt1sEFXPGo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/173565144?h=a059ec04b7&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/173565142?h=1a735c3207&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-elDM8mfUVq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"2016\",\"text\":\"Medical Mums was launched during Immunisation Week.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"2017\",\"text\":\"The creative was still fresh and effective for the target group, and we ran the campaign again.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"2018\",\"text\":\"We added Stuart, our honorary Medical Dad.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"2019\",\"text\":\"It was time to mix up the messaging and creative, so we developed a vaccination myth-busting video featuring illustration—a move away from the previous live-action ads.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"2020\",\"text\":\"With COVID-19, there was new vaccination messaging clutter to cut through. We encouraged our market to keep up to date with their routine vaccinations.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"2021\",\"text\":\"Funding was initially approved for five years. But our campaign has been so successful the PHN has been provided with funding for an additional year. We will launch a new iteration in the coming months.\"}}}}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-za95KkkRhY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45322\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9XsuejXAac\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We launched the campaign in Immunisation Week in 2016, and have revised it for relaunch every year since. Results showed immunisation levels increased after the campaign each year, and our has client received extensive positive feedback—including from the Queensland Minister for Health.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Medical Mums','For the past six years we have been running behaviour change campaigns to encourage families to vaccinate their children. And in that time, we\'ve seen the positive impact.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138098,141859,1,'Medical Mums','2022-08-08 06:39:23','2022-08-08 06:39:23','b47752fc-608d-4992-a28e-5350199a26b7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A long-term approach to behaviour change',NULL,NULL,'For the past six years we have been running behaviour change campaigns to encourage families to vaccinate their children. 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More specifically, branding consistency was an issue. Through a series of workshops, stakeholder engagement and strategy alignment research, we identified some building blocks for success to form the foundations of the campaign development.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-973WjkOkqV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/708008632?h=ea7482f91d&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TE5SrR8ZJY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140086\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CHALLENGE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The brief was relatively simple. Get us known for who we are and what we do. And quickly. With that, we applied our combination of strategic smarts and creative firepower to produce a brand awareness campaign for Community Solutions that delivered on all counts.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7z7VbqMAm5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The critical challenge of addressing the brand awareness and consistency issues was creatively solved by going back to basics—the brand name. We added a series of two-word descriptors to the Community Solutions name and logo. Through graphic design, we made them readable both horizontally and vertically to create multiple meanings and build new stories. \\nThis approach kept the branding front and centre, delivering on the awareness measure while shining a light on the services and outcomes that Community Solutions offers to their stakeholders.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UMqU1ejtuR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140087\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hUKFvG7e7T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign features a variety of assets, including digital, socials, outdoor, online video and radio. Everything was designed in a template format for multiple executions and future extensions.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-j5ZW2yegIz\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140093\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The creative team did a fantastic job listening to the client, understanding their needs and solving it in a really interesting way. We wanted a concept that was like discovering a little nugget of gold. This campaign does exactly that. It looks, sounds and feels just right.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-l4zDr11Y7Z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### “New Word Order presented us with a concept that was quite unexpected but answered the brief in a truly compelling and powerful way. We’re excited to see how the campaign engages with people and evolves into the future.”\\n\\n**Rebecca Green**\\n<br>Marketing Advisor, Campaigns – Community Solutions\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Community Solutions','As a community organisation with services in employment, training, apprenticeships, NDIS and more, Community Solutions were struggling to get their brand to cut through.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138112,141873,1,'Heart HQ','2022-08-08 06:45:00','2022-08-08 06:45:00','3c13857e-9c05-484e-b167-468f4e8b7edb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P3bQXxcsfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44878\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. Cardiology is a highly specialised field within medicine, and to grow sustainably, they needed to attract more associates.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lgp01pReVY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44873\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aTg3yWEGh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Objective\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business, and to grow the business’s referrer and patient networks.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gG5PvaSbvX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44864\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oXH0AQY2PC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our brand strategy drew on customer and referrer interviews, competitor insights and employee workshops, which also helped to define the brand values of the business. \\n\\nIt was clear the practice and the individual directors were held in high esteem by their medical colleagues. They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics and services that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. So the Heart HQ brand connects with patients on a personal level and makes them feel reassured that they matter.\\n\\nIt’s this mix of strategy and heart that makes Heart HQ a brand that will stand tall among all the others.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ISdJyIN6AW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44874\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDNF080GkR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A name, tagline, brand visual identity, website, signage and countless assets that match up with Heart HQ’s brand promise of delivering world-class cardiac care on the Sunshine Coast.\\n\\nThe quality of the brand assets significantly differentiates Heart HQ from all other competitor practices.\\n\\nCreatively, the brand is modern, refreshing and arguably not what you would expect from an organisation in the medical field – but at the same time, the language is warm, supportive and with just the right amount of authority.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Np5NPasoP9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### \\\"Suzanne and her team came highly recommended. It was a great journey working with them to develop our new brand and we were very impressed with their ideas, enthusiasm and innovation. We have a new brand, a new identity and the confidence now to deliver on our growth plans.\\\"\\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VvPbVRO0Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45205\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AUTeHLiAy1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### \\\"NWO is part of our success journey.\\\"\\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,'Heart HQ','Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138114,141875,1,'Queensland Academy of Sport','2022-08-08 06:45:37','2022-08-08 06:45:37','53236355-116f-4d71-a869-aeef2ca841b4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'You for 2032 campaign',NULL,NULL,'What New Word Order and the Queensland Academy of Sport (QAS) have in common is a keen eye for talent.\n\nSo when QAS asked us to help identify and develop young Queensland athletes capable of winning medals for Australia at the 2032 Brisbane Olympic and Paralympic Games, we (high) jumped at the chance.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UMqU1ejtuR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139975\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YLmNoEn3SV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The QAS talent identification campaign is aimed at Queenslander athletes aged between 13 and 23. It’s the first step in a development journey for an aspiring athlete to becoming an elite, Olympic-level athlete ready to compete on the world stage in their own backyard.\\n\\nOur goal was to build awareness of the campaign and drive as many potential athletes as possible to apply.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0D5dQI141H\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139977\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-E7bk6zGGNd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We know the talent identification process for an athlete, and all the development that follows, is an inspiring, aspirational and immensely personal journey, and we wanted the campaign’s language to reflect each of those aspects of the journey.\\nVisually, we recognised that the traditional medal colours wouldn’t necessarily display well and could be limiting, so we chose to update them to create a much brighter, target audience-friendly colour palette.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FITIFbeFNO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139976\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Fo1rrBFGWB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After creating the campaign name, tagline and logo, we reinforced the theme with a digital platform and marketing collateral.\\nWe developed an online application platform designed to appeal to young audiences and our visual identity captures images of some of Queensland’s most well-known Olympic gold medallists.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4tbFuQYNR3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139978\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dHzG1lmF6k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The result is an inspiring campaign of aspirational language and engaging images that sell the dream of representing Australia in the 2032 Olympics.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Queensland Academy of Sport','What New Word Order and the Queensland Academy of Sport (QAS) have in common is a keen eye for talent.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138116,141877,1,'Queensland Academy of Sport','2022-08-08 06:46:01','2022-08-08 06:46:01','a8586da9-bd4f-42cc-8ea4-3745470edb63',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'You for 2032 campaign',NULL,NULL,'What New Word Order and the Queensland Academy of Sport (QAS) have in common is a keen eye for talent.\n\nSo when QAS asked us to help identify and develop young Queensland athletes capable of winning medals for Australia at the 2032 Brisbane Olympic and Paralympic Games, we (high) jumped at the chance.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UMqU1ejtuR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139975\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YLmNoEn3SV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The QAS talent identification campaign is aimed at Queenslander athletes aged between 13 and 23. It’s the first step in a development journey for an aspiring athlete to becoming an elite, Olympic-level athlete ready to compete on the world stage in their own backyard.\\n\\nOur goal was to build awareness of the campaign and drive as many potential athletes as possible to apply.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0D5dQI141H\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139977\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-E7bk6zGGNd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We know the talent identification process for an athlete, and all the development that follows, is an inspiring, aspirational and immensely personal journey, and we wanted the campaign’s language to reflect each of those aspects of the journey.\\nVisually, we recognised that the traditional medal colours wouldn’t necessarily display well and could be limiting, so we chose to update them to create a much brighter, target audience-friendly colour palette.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FITIFbeFNO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139976\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Fo1rrBFGWB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After creating the campaign name, tagline and logo, we reinforced the theme with a digital platform and marketing collateral.\\nWe developed an online application platform designed to appeal to young audiences and our visual identity captures images of some of Queensland’s most well-known Olympic gold medallists.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4tbFuQYNR3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139978\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dHzG1lmF6k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The result is an inspiring campaign of aspirational language and engaging images that sell the dream of representing Australia in the 2032 Olympics.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Queensland Academy of Sport','What New Word Order and the Queensland Academy of Sport (QAS) have in common is a keen eye for talent.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138118,141879,1,'What\'s a No. 3?','2022-08-08 06:46:50','2022-08-08 06:46:50','f822a868-2e00-4ac9-82c9-42843394e3dc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a No. 3? Anything that shouldn\'t go down the loo.',NULL,NULL,'The playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way. We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UMqU1ejtuR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YLmNoEn3SV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Water and waste treatment are essential services and flushing the wrong items down the toilet costs Queensland Urban Utilities $200 million every year.\\n\\nUrban Utilities asked us to think of an original, creative campaign idea that would resonate with Queensland families. Our solution was the No. 3 campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FITIFbeFNO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47723\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lKKKRlcirp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"So, what\'s a No. 3? It\'s anything that shouldn’t go down the loo. Talking about our toilet habits is never comfortable. To navigate our way around the taboo topic, our creative team used humour to influence the bright, quirky look and feel of the entire campaign.\\n\\nThe playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-97JqWmRp6Z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/325104551\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rwksXdZztM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47725\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-szxmUd2L8D\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Result\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign reached 29,790 people in its first month, and we quickly saw signs of behaviour change. \\n\\nAccording to independent market research, 50% of people will no longer flush wet wipes, 48% of people will no longer flush tampons, 47% will no longer flush condoms and 45% will no longer flush cotton buds as a result of seeing this campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xxFbGAqcFU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47726\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2exJaiRsw5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iQhxL9nSze\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"61829\"],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/635014768?h=d3d29c9d60&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"GAMETOILET_HD_sound.mp4\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"61830\"],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/635015208?h=4079228e62&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"VIDEOAD_2_HD_sound\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/635025685?h=b22d402bd4&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"QUU Ekka footage\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FFU7esnnDy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47727\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QpOS0cp79X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47734\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'What\'s a No. 3?','We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138120,141881,1,'Revelian','2022-08-08 06:48:26','2022-08-08 06:48:26','e978688a-847d-4fc7-8238-afb56da99bfd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The big reveal',NULL,NULL,'Revelian is a charismatic player in the field of business talent identification and assessment. We told Revelian’s story by rolling out a suite of new brand tools and using a powerful visual metaphor for the outcomes their customers gain.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wVL1kj40Jr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47639\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3ldwVmO5X2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"A beautiful partnership\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our goal was to position and powerfully differentiate this business from its competitors. The branding achieves this and binds Revelian’s internal team more closely to its purpose and business objectives. In doing so, it ensures current and prospective customers and partners can access, understand—and most importantly—prefer Revelian and its offering.\\n\\nOverall, our rollout for Revelian was staged and achievable, allowing the client to adjust and update their brand over time. This approach remains cost-effective for our client and has allowed us to work with them closely with key stakeholders to ensure we are meeting their needs and creating value for their investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-88fP2RTozJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47641\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-l0m2MRWrk9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"A new brand story to tell\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Revelian brand story centres around the stories of their prospective customers—those who require business talent identification and assessment. Revelian’s narrative guides these customers along a compelling journey. It reads like any good treasure hunt should: the hunter driven by the thrill of next step and the genuine promise of quality and authenticity.\\n\\nThe intrigue and complexity of human behaviour is a fascinating topic that most of us explore throughout our daily life and work. Revelian uncovers the hidden, delves inside and goes beneath the surface to reveal the truth inside people, for businesses and organisations wanting to hire people well, and utilise them well.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3wNj8vd0Xj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/317380021?h=7cf79dbb3e&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-zVMqQZyrh0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"A refreshing approach\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As we refreshed their brand, we wrapped every element in the concept of ‘reveal’. The idea flows consistently throughout every aspect of the Revelian brand: we’ll start on the surface and delve deeper into the intrigue of human behaviour and insights for hiring and people management solutions.\\n\\nWhile the logo remains simple, strong and typographic, the visual elements have starring roles. Using filters, colours, photography and myriad gorgeous design treatments, they show and tell how the company reveals its precious insights.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WxJNoxzJXO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47642\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UCB7SM9ORH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strong, productive relationships\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our successful working relationship with the client has been key to forming the initial strategy for their brand development, website, collateral and exhibition development.\\n\\nOur team of creatives, developers and content specialists have enjoyed walking through this journey with Revelian.\\n\\nThe insights we’ve gained from this partnership have allowed us to produce work that performs to a very high standard within the agreed-upon scope, budget and timeframe.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kBhhzN53nM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47643\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FzPUJWQp19\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"A new front door\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After refreshing their brand, we began redeveloping the Revelian website. To start with, we created a content strategy based on customer journeys and key messages. \\n\\nOur team of content specialists worked with the client to edit and review web copy for pages on the website. \\n\\nWith copy and wireframes ready and approved for development, our digital team applied the refreshed branding across the website.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Revelian','We told Revelian’s story by rolling out a suite of new brand tools and using a powerful visual metaphor for the outcomes their customers gain.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138122,141883,1,'Domestic and family violence','2022-08-08 06:49:19','2022-08-08 06:49:19','5661c52e-3cbd-47cc-ac4c-2cb089f95c26',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Everyone deserves to feel safe',NULL,NULL,'We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2BMTwZsxt5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16826\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yW5tY9wyAQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\\n\\nEveryone deserves to feel safe. Domestic and family violence is never acceptable. 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Adult Queenslanders 18+ who are affected by domestic and family violence\\n\\n- People experiencing domestic and family violence\\n- People who become aware of domestic and family violence occurring\\n\\n2. 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DFV is complex and often hard to identify. We unpacked the different dimensions of DFV and always pointed the reader or viewer to help and support.\\n\\nOur messages were targeted to a diverse Queensland audience. We aimed to capture the human experience and emotions of DFV through the voice and style of the copy.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7Bn5w0QSW7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16840\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JtCJdSgzXY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our creative team completed an environmental scan to develop three design concepts with strategic choices in colours, symbols, typography and iconography.\\n\\nThe icons are simple and symbolic. We were careful to avoid using the human figure or gender-specific shapes to symbolise violent or threatening behaviours.\\n\\nInstead, our goal was to capture the far-reaching effect of domestic violence in the home and family through clean and minimal iconography, colours and shapes.\\n\\nWe used brand colours strategically, ensuring they were striking but not aggressive or alarming. Wherever possible, we avoided dark colours and shadows.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NnJbovUwRk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/572805319?h=8a36b70d04&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/572805011?h=d90ee17ccd&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-vsjyJmaOWT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Animation\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"When directing the animation style, we wanted to convey the key messages of the campaign clearly and quickly. The morphing animation style is eye-catching and interesting.\\n\\nThe morphing shapes also efficiently unpack important messages to the viewer, complementing and supporting the messages in the video voiceover.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-asjEpeVorj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/572804196\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0Latj6rdpS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Phase 2\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After the success of our 2020 launch, we rolled out a new iteration in 2021 that focused more on the non-physical forms of domestic and family violence.\\n\\nThis includes behaviour around controlling or monitoring finances, technology and social interactions.\\n\\nOur goal: to raise awareness and understanding of these forms of abuse, and communicate the seriousness of these behaviours.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aCf57wrIYs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/430227569\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Qes33flGQL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Work of this kind speaks straight to our purpose as an agency: to make a meaningful impact to people’s lives. Our team is proud to have been involved supporting families in our local community.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Domestic and family violence','We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138136,141897,1,'These are a few of our favourite brands','2022-08-08 06:54:40','2022-08-08 06:54:40','af886a88-07cf-4e1f-bf16-73a6059d292e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4Kng0ZJkmt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Here\'s what they said.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fCc8knIn7z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Andrew\",\"plainText\":\"[**ASICS**](https://www.asics.com/au/en-au/). Since Mum and Dad spoiled me when I was 12, these are the only sports shoes I buy. They last forever and are Australian. Luckily they make specialised hockey shoes as well!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BP6fkJyA6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kimi\",\"plainText\":\"[**Jatz**](https://www.arnotts.com/products/crackers)! The most versatile cracker that suits all and any occasion! You got a dip? Jatz. A soup? Dip a Jatz in. A fancy, artisanal soft cheese? Crack the Jatz out. A simple cheddar cheese? Jatz it. Feeling really hungover and can\'t keep anything down but need to eat something so you can muster the strength to order a burrito on Uber Eats? Jatz it, baby.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Yr3xX8UNUq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Tim\",\"plainText\":\"Super obvious one but [**Apple**](https://www.apple.com/au/). Everything from their product design and UI right through to their bricks and mortar storefront is meant to make you ‘think differently’ as per their brand promise, but at the same time give you a sense of familiarity. I’ve dabbled with more phones and laptops than I care to mention but will always come back to Apple. That said, iTunes sucks!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WePs4cQeU3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Lynn\",\"plainText\":\"I can be impulsive by nature but the one thing I am never impulsive about is my [**Impulse**](https://www.unilever.com.au/brands/beauty-personal-care/impulse/) Merely Musk deodorant. I have used this deodorant since I can remember because it smells good and stops me smelling bad! I never worry about BO when I have my Impulse on!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kFDk9QaMtq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Jo\",\"plainText\":\"[**RM Williams**](https://www.rmwilliams.com.au/). I got my first pair of boots on arrival to \'Straya as I’d heard great things and love a good Chelsea boot. After 17 years, I am only on my third pair, which shows you the quality and craftsmanship that goes into the RM brand.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qjkDIEMMe3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kat\",\"plainText\":\"[**The Iconic**](https://www.theiconic.com.au/). Their customer service/shipping options/returns policy is so user friendly and far outshines any competitors. They make the process of purchasing and returning so easy that I’m happy to throw my money at them. I’m sure they would lose money on the shipping/returns too, but make it back with the volume of sales from happy customers like myself.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nXicTrGS5B\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bruce\",\"plainText\":\"[**The Dirt Company**](https://thedirtcompany.com.au/)\'s laundry detergent. I like the idea that not everything we buy has to \'cost the earth\' and Dirt have not only made a more eco-friendly washing detergent, but you can send their packaging back to them and they will reuse it. Their highly concentrated detergent won\'t harm the environment and the reusable packaging means a whole lot of plastic is not going into landfill or waterways. Another company that shows you can have a successful business while still protecting the planet.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ieCD98S7up\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bec\",\"plainText\":\"I found this tricky as I am a bit of a brand tart, and I have been disappointed by a few brands in the past who have not lived up to my expectation (“Nooo we vehemently don’t and will never test on animals…but we will sell out to the big company who does”) BUT a brand I have stayed loyal to is [**Vegemite**](https://vegemite.com.au/).\\n\\n– I loved it as a kid—I suspect the 50s jingle had more to do with that than the taste. Mum and dad regretted introducing us to that song with our robust young lungs joyfully belting it out over and over again on long car trips.\\n– I loved it as a young adult—that black tar smeared on toast. It was post-party comfort food and it was a cheap meal (with Vitamin B!). It made you feel better, like you could go on.\\n– I loved it as a slightly older adult when living abroad—Vegemite toast was like a hug from home. How happy was I when I realised you could get it everywhere and it still tasted the same, unlike Cadbury chocolate. There\'s that brand disappointment!\\n\\nI don’t know that Vegemite is the healthiest food group or even a brand with the most integrity, but I have an emotional connection to that bold brand of yellow, red and white with its tarry contents. It tastes so good on toast and even gives a stir fry an interesting edge. It’s stayed pretty consistent in a world that has changed so much, and as an Australian living abroad it’s part of your heritage and your identity. What’s even better, the brand has come back home to Australia.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dSCs5J35lI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kerry\",\"plainText\":\"I\'m loyal to the US hair care brand [**DevaCurl**](https://www.devacurl.com/us). It has been the only brand to date that has been able to calm my crazy hair and embrace my God-given curls. Of recent times, DevaCurl have been dragged through the courts as many people have claimed it makes their hair fall out. But I have kept on buying it from the US after 5 years of use and I still have enough hair to go around, so somehow I don\'t think it is a problem for me.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aPLfD479sh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Liam\",\"plainText\":\"I tend to enjoy a little cheating on my normal choices. But one brand I’ve stuck with since my teens is [**Ray-Ban**](https://www.ray-ban.com/australia) sunglasses. I like that their styles never stray too much from the original designs and they don’t follow trends. I’ve been gifted \'luxury fashion\' brand sunglasses before and they are more about getting their fancy name or logo on the product than anything else—the quality is dubious and the style trends come and go. Ray-Ban don’t try to be overly fashionable, they work well and look good. Proud middle-aged man moment for me was after I had bought a new pair of Ray-Bans overseas and in my first week back in Brisbane the cool hipster barista at the coffee shop said to me “Love your sunnies… they’re on point”.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qhin1NvFDx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Ryan\",\"plainText\":\"[**Patagonia**](https://www.patagonia.com.au/). It lasts for ages and they actually fix stuff. I had a pair of hiking pants that got hammered in Nepal and they fixed them for me. They also give 1% of sales back to conservation efforts. Their stuff also just seems to fit me really well.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UgAjx4JylF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Suzanne\",\"plainText\":\"[**Kawai**](https://kawai.com.au/) pianos is mine. I’ve played for 45 years and, no matter where I find a Kawai, the touch and the sound is consistent. The Kawai is smooth and sonorous. Love that it’s been so consistent for so long.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8UXqqjffzF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Scott\",\"plainText\":\"Tim took mine—Apple has been the most consistent brand in my life since we started NWO (and before, too) and crossed over seamlessly into my personal life as well. Their stuff works, lasts, is simple to use and is beautiful to look at, use and hold. But if I have to pick a different one I’d pick [**Nudie Jeans**](https://www.nudiejeans.com/). Like Patagonia they repair for free, they give you money for your old pair and resell it to save waste. And, their jeans just always fit me in a way no other ones ever have.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v0xY9fvU6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kate\",\"plainText\":\"[**IKEA**](https://www.ikea.com/au/en/) is a Swedish wonderland. For me there’s nothing better than a free Saturday afternoon, barrelling down the M1 towards the glorious blue and yellow castle. From beginning to end the experience is flawlessly designed—from the carpark, to the food, to the warehouse, to the satisfaction of sitting on the couch you spent the past hour bolting together. Every aspect of the IKEA brand is designed to hug your mind, body and soul. No brand can wrap you in a cozy $5 throw like IKEA can.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uRfO2vtwj8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Margaret\",\"plainText\":\"[**Haagen Dazs**](https://www.haagen-dazs.com.au/) ice cream. No flavour ever disappoints and that cream base… I had my first HD on Singapore Airlines when I was 17 and I ate four in row. (Tip: ask four different air hostesses.)\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kesJqAugGq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bree\",\"plainText\":\"I regularly drive out of my way to stop at [**7-Eleven**](https://www.7eleven.com.au/) for fuel. I wouldn\'t even consider going anywhere else, and the reason why is so simple: the My 7-Eleven app. The lock-in price feature is a game changer and I get a thrill every time I see the price on the EFTPOS machine and how much lower it is than the price on the pump outside. It almost makes me enjoy buying fuel.\\n\\nThe Krispy Kremes don\'t hurt either.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-K1FhEue9Fp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As you can tell from the kinds of brands they chose, your brand doesn\'t have to be flashy or sexy. It just has to be true to itself and deliver on its promises, consistently and with a bit of personality.\\n\\n\\n*Disclaimer: New Word Order is not sponsored by or partnered with any of the mentioned brands.*\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'These are a few of our favourite brands','I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138138,141899,1,'These are a few of our favourite brands','2022-08-08 06:55:20','2022-08-08 06:55:20','7fe812d0-87e1-4604-9dd5-54e6788891e6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4Kng0ZJkmt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Here\'s what they said.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fCc8knIn7z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Andrew\",\"plainText\":\"[**ASICS**](https://www.asics.com/au/en-au/). Since Mum and Dad spoiled me when I was 12, these are the only sports shoes I buy. They last forever and are Australian. Luckily they make specialised hockey shoes as well!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BP6fkJyA6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kimi\",\"plainText\":\"[**Jatz**](https://www.arnotts.com/products/crackers)! The most versatile cracker that suits all and any occasion! You got a dip? Jatz. A soup? Dip a Jatz in. A fancy, artisanal soft cheese? Crack the Jatz out. A simple cheddar cheese? Jatz it. Feeling really hungover and can\'t keep anything down but need to eat something so you can muster the strength to order a burrito on Uber Eats? Jatz it, baby.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Yr3xX8UNUq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Tim\",\"plainText\":\"Super obvious one but [**Apple**](https://www.apple.com/au/). Everything from their product design and UI right through to their bricks and mortar storefront is meant to make you ‘think differently’ as per their brand promise, but at the same time give you a sense of familiarity. I’ve dabbled with more phones and laptops than I care to mention but will always come back to Apple. That said, iTunes sucks!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WePs4cQeU3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Lynn\",\"plainText\":\"I can be impulsive by nature but the one thing I am never impulsive about is my [**Impulse**](https://www.unilever.com.au/brands/beauty-personal-care/impulse/) Merely Musk deodorant. I have used this deodorant since I can remember because it smells good and stops me smelling bad! I never worry about BO when I have my Impulse on!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kFDk9QaMtq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Jo\",\"plainText\":\"[**RM Williams**](https://www.rmwilliams.com.au/). I got my first pair of boots on arrival to \'Straya as I’d heard great things and love a good Chelsea boot. After 17 years, I am only on my third pair, which shows you the quality and craftsmanship that goes into the RM brand.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qjkDIEMMe3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kat\",\"plainText\":\"[**The Iconic**](https://www.theiconic.com.au/). Their customer service/shipping options/returns policy is so user friendly and far outshines any competitors. They make the process of purchasing and returning so easy that I’m happy to throw my money at them. I’m sure they would lose money on the shipping/returns too, but make it back with the volume of sales from happy customers like myself.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nXicTrGS5B\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bruce\",\"plainText\":\"[**The Dirt Company**](https://thedirtcompany.com.au/)\'s laundry detergent. I like the idea that not everything we buy has to \'cost the earth\' and Dirt have not only made a more eco-friendly washing detergent, but you can send their packaging back to them and they will reuse it. Their highly concentrated detergent won\'t harm the environment and the reusable packaging means a whole lot of plastic is not going into landfill or waterways. Another company that shows you can have a successful business while still protecting the planet.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ieCD98S7up\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bec\",\"plainText\":\"I found this tricky as I am a bit of a brand tart, and I have been disappointed by a few brands in the past who have not lived up to my expectation (“Nooo we vehemently don’t and will never test on animals…but we will sell out to the big company who does”) BUT a brand I have stayed loyal to is [**Vegemite**](https://vegemite.com.au/).\\n\\n– I loved it as a kid—I suspect the 50s jingle had more to do with that than the taste. Mum and dad regretted introducing us to that song with our robust young lungs joyfully belting it out over and over again on long car trips.\\n– I loved it as a young adult—that black tar smeared on toast. It was post-party comfort food and it was a cheap meal (with Vitamin B!). It made you feel better, like you could go on.\\n– I loved it as a slightly older adult when living abroad—Vegemite toast was like a hug from home. How happy was I when I realised you could get it everywhere and it still tasted the same, unlike Cadbury chocolate. There\'s that brand disappointment!\\n\\nI don’t know that Vegemite is the healthiest food group or even a brand with the most integrity, but I have an emotional connection to that bold brand of yellow, red and white with its tarry contents. It tastes so good on toast and even gives a stir fry an interesting edge. It’s stayed pretty consistent in a world that has changed so much, and as an Australian living abroad it’s part of your heritage and your identity. What’s even better, the brand has come back home to Australia.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dSCs5J35lI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kerry\",\"plainText\":\"I\'m loyal to the US hair care brand [**DevaCurl**](https://www.devacurl.com/us). It has been the only brand to date that has been able to calm my crazy hair and embrace my God-given curls. Of recent times, DevaCurl have been dragged through the courts as many people have claimed it makes their hair fall out. But I have kept on buying it from the US after 5 years of use and I still have enough hair to go around, so somehow I don\'t think it is a problem for me.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aPLfD479sh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Liam\",\"plainText\":\"I tend to enjoy a little cheating on my normal choices. But one brand I’ve stuck with since my teens is [**Ray-Ban**](https://www.ray-ban.com/australia) sunglasses. I like that their styles never stray too much from the original designs and they don’t follow trends. I’ve been gifted \'luxury fashion\' brand sunglasses before and they are more about getting their fancy name or logo on the product than anything else—the quality is dubious and the style trends come and go. Ray-Ban don’t try to be overly fashionable, they work well and look good. Proud middle-aged man moment for me was after I had bought a new pair of Ray-Bans overseas and in my first week back in Brisbane the cool hipster barista at the coffee shop said to me “Love your sunnies… they’re on point”.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qhin1NvFDx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Ryan\",\"plainText\":\"[**Patagonia**](https://www.patagonia.com.au/). It lasts for ages and they actually fix stuff. I had a pair of hiking pants that got hammered in Nepal and they fixed them for me. They also give 1% of sales back to conservation efforts. Their stuff also just seems to fit me really well.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UgAjx4JylF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Suzanne\",\"plainText\":\"[**Kawai**](https://kawai.com.au/) pianos is mine. I’ve played for 45 years and, no matter where I find a Kawai, the touch and the sound is consistent. The Kawai is smooth and sonorous. Love that it’s been so consistent for so long.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8UXqqjffzF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Scott\",\"plainText\":\"Tim took mine—Apple has been the most consistent brand in my life since we started NWO (and before, too) and crossed over seamlessly into my personal life as well. Their stuff works, lasts, is simple to use and is beautiful to look at, use and hold. But if I have to pick a different one I’d pick [**Nudie Jeans**](https://www.nudiejeans.com/). Like Patagonia they repair for free, they give you money for your old pair and resell it to save waste. And, their jeans just always fit me in a way no other ones ever have.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v0xY9fvU6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kate\",\"plainText\":\"[**IKEA**](https://www.ikea.com/au/en/) is a Swedish wonderland. For me there’s nothing better than a free Saturday afternoon, barrelling down the M1 towards the glorious blue and yellow castle. From beginning to end the experience is flawlessly designed—from the carpark, to the food, to the warehouse, to the satisfaction of sitting on the couch you spent the past hour bolting together. Every aspect of the IKEA brand is designed to hug your mind, body and soul. No brand can wrap you in a cozy $5 throw like IKEA can.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uRfO2vtwj8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Margaret\",\"plainText\":\"[**Haagen Dazs**](https://www.haagen-dazs.com.au/) ice cream. No flavour ever disappoints and that cream base… I had my first HD on Singapore Airlines when I was 17 and I ate four in row. (Tip: ask four different air hostesses.)\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kesJqAugGq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bree\",\"plainText\":\"I regularly drive out of my way to stop at [**7-Eleven**](https://www.7eleven.com.au/) for fuel. I wouldn\'t even consider going anywhere else, and the reason why is so simple: the My 7-Eleven app. The lock-in price feature is a game changer and I get a thrill every time I see the price on the EFTPOS machine and how much lower it is than the price on the pump outside. It almost makes me enjoy buying fuel.\\n\\nThe Krispy Kremes don\'t hurt either.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-K1FhEue9Fp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As you can tell from the kinds of brands they chose, your brand doesn\'t have to be flashy or sexy. It just has to be true to itself and deliver on its promises, consistently and with a bit of personality.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Z4RAlzvPje\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"*Disclaimer: New Word Order is not sponsored by or partnered with any of the mentioned brands.*\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'These are a few of our favourite brands','I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138140,141901,1,'These are a few of our favourite brands','2022-08-08 06:56:04','2022-08-08 06:56:04','f4974f20-3d85-43e1-b4ce-e9330c7349a0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4Kng0ZJkmt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Here\'s what they said.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fCc8knIn7z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Andrew\",\"plainText\":\"[**ASICS**](https://www.asics.com/au/en-au/). Since Mum and Dad spoiled me when I was 12, these are the only sports shoes I buy. They last forever and are Australian. Luckily they make specialised hockey shoes as well!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BP6fkJyA6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kimi\",\"plainText\":\"[**Jatz**](https://www.arnotts.com/products/crackers)! The most versatile cracker that suits all and any occasion! You got a dip? Jatz. A soup? Dip a Jatz in. A fancy, artisanal soft cheese? Crack the Jatz out. A simple cheddar cheese? Jatz it. Feeling really hungover and can\'t keep anything down but need to eat something so you can muster the strength to order a burrito on Uber Eats? Jatz it, baby.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Yr3xX8UNUq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Tim\",\"plainText\":\"Super obvious one but [**Apple**](https://www.apple.com/au/). Everything from their product design and UI right through to their bricks and mortar storefront is meant to make you ‘think differently’ as per their brand promise, but at the same time give you a sense of familiarity. I’ve dabbled with more phones and laptops than I care to mention but will always come back to Apple. That said, iTunes sucks!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WePs4cQeU3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Lynn\",\"plainText\":\"I can be impulsive by nature but the one thing I am never impulsive about is my [**Impulse**](https://www.unilever.com.au/brands/beauty-personal-care/impulse/) Merely Musk deodorant. I have used this deodorant since I can remember because it smells good and stops me smelling bad! I never worry about BO when I have my Impulse on!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kFDk9QaMtq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Jo\",\"plainText\":\"[**RM Williams**](https://www.rmwilliams.com.au/). I got my first pair of boots on arrival to \'Straya as I’d heard great things and love a good Chelsea boot. After 17 years, I am only on my third pair, which shows you the quality and craftsmanship that goes into the RM brand.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qjkDIEMMe3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kat\",\"plainText\":\"[**The Iconic**](https://www.theiconic.com.au/). Their customer service/shipping options/returns policy is so user friendly and far outshines any competitors. They make the process of purchasing and returning so easy that I’m happy to throw my money at them. I’m sure they would lose money on the shipping/returns too, but make it back with the volume of sales from happy customers like myself.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nXicTrGS5B\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bruce\",\"plainText\":\"[**The Dirt Company**](https://thedirtcompany.com.au/)\'s laundry detergent. I like the idea that not everything we buy has to \'cost the earth\' and Dirt have not only made a more eco-friendly washing detergent, but you can send their packaging back to them and they will reuse it. Their highly concentrated detergent won\'t harm the environment and the reusable packaging means a whole lot of plastic is not going into landfill or waterways. Another company that shows you can have a successful business while still protecting the planet.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ieCD98S7up\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bec\",\"plainText\":\"I found this tricky as I am a bit of a brand tart, and I have been disappointed by a few brands in the past who have not lived up to my expectation (“Nooo we vehemently don’t and will never test on animals…but we will sell out to the big company who does”) BUT a brand I have stayed loyal to is [**Vegemite**](https://vegemite.com.au/).\\n\\n– I loved it as a kid—I suspect the 50s jingle had more to do with that than the taste. Mum and dad regretted introducing us to that song with our robust young lungs joyfully belting it out over and over again on long car trips.\\n– I loved it as a young adult—that black tar smeared on toast. It was post-party comfort food and it was a cheap meal (with Vitamin B!). It made you feel better, like you could go on.\\n– I loved it as a slightly older adult when living abroad—Vegemite toast was like a hug from home. How happy was I when I realised you could get it everywhere and it still tasted the same, unlike Cadbury chocolate. There\'s that brand disappointment!\\n\\nI don’t know that Vegemite is the healthiest food group or even a brand with the most integrity, but I have an emotional connection to that bold brand of yellow, red and white with its tarry contents. It tastes so good on toast and even gives a stir fry an interesting edge. It’s stayed pretty consistent in a world that has changed so much, and as an Australian living abroad it’s part of your heritage and your identity. What’s even better, the brand has come back home to Australia.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dSCs5J35lI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kerry\",\"plainText\":\"I\'m loyal to the US hair care brand [**DevaCurl**](https://www.devacurl.com/us). It has been the only brand to date that has been able to calm my crazy hair and embrace my God-given curls. Of recent times, DevaCurl have been dragged through the courts as many people have claimed it makes their hair fall out. But I have kept on buying it from the US after 5 years of use and I still have enough hair to go around, so somehow I don\'t think it is a problem for me.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aPLfD479sh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Liam\",\"plainText\":\"I tend to enjoy a little cheating on my normal choices. But one brand I’ve stuck with since my teens is [**Ray-Ban**](https://www.ray-ban.com/australia) sunglasses. I like that their styles never stray too much from the original designs and they don’t follow trends. I’ve been gifted \'luxury fashion\' brand sunglasses before and they are more about getting their fancy name or logo on the product than anything else—the quality is dubious and the style trends come and go. Ray-Ban don’t try to be overly fashionable, they work well and look good. Proud middle-aged man moment for me was after I had bought a new pair of Ray-Bans overseas and in my first week back in Brisbane the cool hipster barista at the coffee shop said to me “Love your sunnies… they’re on point”.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qhin1NvFDx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Ryan\",\"plainText\":\"[**Patagonia**](https://www.patagonia.com.au/). It lasts for ages and they actually fix stuff. I had a pair of hiking pants that got hammered in Nepal and they fixed them for me. They also give 1% of sales back to conservation efforts. Their stuff also just seems to fit me really well.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UgAjx4JylF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Suzanne\",\"plainText\":\"[**Kawai**](https://kawai.com.au/) pianos is mine. I’ve played for 45 years and, no matter where I find a Kawai, the touch and the sound is consistent. The Kawai is smooth and sonorous. Love that it’s been so consistent for so long.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8UXqqjffzF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Scott\",\"plainText\":\"Tim took mine—Apple has been the most consistent brand in my life since we started NWO (and before, too) and crossed over seamlessly into my personal life as well. Their stuff works, lasts, is simple to use and is beautiful to look at, use and hold. But if I have to pick a different one I’d pick [**Nudie Jeans**](https://www.nudiejeans.com/). Like Patagonia they repair for free, they give you money for your old pair and resell it to save waste. And, their jeans just always fit me in a way no other ones ever have.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v0xY9fvU6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kate\",\"plainText\":\"[**IKEA**](https://www.ikea.com/au/en/) is a Swedish wonderland. For me there’s nothing better than a free Saturday afternoon, barrelling down the M1 towards the glorious blue and yellow castle. From beginning to end the experience is flawlessly designed—from the carpark, to the food, to the warehouse, to the satisfaction of sitting on the couch you spent the past hour bolting together. Every aspect of the IKEA brand is designed to hug your mind, body and soul. No brand can wrap you in a cozy $5 throw like IKEA can.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uRfO2vtwj8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Margaret\",\"plainText\":\"[**Haagen Dazs**](https://www.haagen-dazs.com.au/) ice cream. No flavour ever disappoints and that cream base… I had my first HD on Singapore Airlines when I was 17 and I ate four in row. (Tip: ask four different air hostesses.)\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kesJqAugGq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bree\",\"plainText\":\"I regularly drive out of my way to stop at [**7-Eleven**](https://www.7eleven.com.au/) for fuel. I wouldn\'t even consider going anywhere else, and the reason why is so simple: the My 7-Eleven app. The lock-in price feature is a game changer and I get a thrill every time I see the price on the EFTPOS machine and how much lower it is than the price on the pump outside. It almost makes me enjoy buying fuel.\\n\\nThe Krispy Kremes don\'t hurt either.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-K1FhEue9Fp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As you can tell from the kinds of brands they chose, your brand doesn\'t have to be flashy or sexy. It just has to be true to itself and deliver on its promises, consistently and with a bit of personality.\\n\\n*Disclaimer: New Word Order is not sponsored by or partnered with any of the mentioned brands.*\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'These are a few of our favourite brands','I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138141,141902,1,'The building blocks of branding','2022-08-08 06:59:41','2022-08-08 06:59:41','df84ec31-b31e-4d13-84c1-82d5aadc3a1f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UBcW4IgaI5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Through 20 years of branding experience, we’ve come to understand stakeholder engagement is essential for a brand to have cut-through.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We’ve engaged with our clients’ stakeholders for many years and in many ways—ranging from formal, formative market research through to in-depth focus groups, workshops, community forums, brand satisfaction surveys and phone interviews.\\n\\nNo matter the method, what really counts is that we capture how people relate to your brand. That relationship leads to relevance and then the ultimate goal: resonance.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qaQGFaRj3d\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Relationship\",\"plainText\":\"Every great brand is built on relationship.\\n\\nWhen you form healthy relationships with stakeholders, you open yourself up to a range of opinions. Generally, feedback gets more constructive as the relationship grows healthier.\\n\\nIf you’re the brand manager, it can feel a bit like tough love at first—but it does get easier.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IDzmWzpUSE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Relevance\",\"plainText\":\"So much more than a logo, brands are heavy with meaning for stakeholders. And so if the environment changes but your brand doesn’t, the meaning is lost.\\n\\nA lot of the stakeholder feedback we hear about brands is that they’re outdated or lack appeal. Without relevance, your stakeholders no longer feel the love.\\n\\nConstantly retune yourself to your stakeholders and you’ll keep fulfilling their needs.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8Wdlr8QGTN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Resonance\",\"plainText\":\"Resonance is where understanding meets impact.\\n\\nA brand rich with resonance is the holy grail of marketing and, true to legend, few reach it.\\n\\nThat’s because resonance means your brand is a perfect fit for your stakeholders’ environment, pain points, wants and emotional connection.\\n\\nResonance engenders attention and respect, and turns want to need.\\n\\nAnd when stakeholders can’t live without your brand? Happy days.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EdELli6glE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"The three Rs start here\",\"plainText\":\"Whether you’re looking to name and brand or rename and rebrand, your brand journey starts with understanding your stakeholders.\\n\\nTalk to us about how to take your first steps.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The building blocks of branding','Through 20 years of branding experience, we’ve come to understand stakeholder engagement is essential for a brand to have cut-through.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138143,141904,1,'The 6 steps of content creation','2022-08-08 07:02:05','2022-08-08 07:02:05','46c685ae-7279-4986-8fc5-b6ad18e18939',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-92RCseTSp0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Now you need to add some real value.\\n\\nTime-poor organisations need their content to work across different channels online—including websites, e-newsletters, blogs and across social media. One way to add value to your existing, more sales-focused content is through content curation. Content curation means finding useful content online, curating it for your audience and re-telling it in your voice and with your advice.\\n\\n##### **Here’s how to optimise, write and curate content for your target audience.**\\n\\n###### **Defining your goals**\\n\\nEvery good plan starts with defining what it’s trying to achieve. How do you want your content to define your business? What are you offering your target market? Do you want to be a thought leader in your particular area?\\n\\nContent curation is about meeting your customers where they are and offering them something they’re not getting elsewhere. It’s about finding, gathering and sharing information of value with them; positioning your business and brand as an authority both with original content—your sales offering and business learnings—and information you’ve found and shared online. Participating in conversations that are happening about your field leads to more engagement with your target market, the ultimate goal being to give your brand a voice of value that will see your audience come back again and again for your offering.\\n\\n###### **Getting started**\\n\\nIt’s important to remember that well-executed content curation isn’t about regurgitating content that was already published. Instead, it’s your business’ personal re-telling of a story. As Susan Gunelius wrote for Forbes, the human element of content curation is what makes curated content compelling.\\n\\nTherefore, when offering your audience valuable content, remember to tell your story. What are you saying that’s different? What do you know that others might not? Involve your whole team—not just marketing and sales—and that story will evolve to give your business a truly useful and unique voice.\\n\\n###### **Finding content**\\n\\nHere’s where you get amongst it!\\n\\nWant to know where your target market is looking for information online? Go exploring! Ask them! Discover for yourself where the good stories are being shared. Find out what topics matter to your goals and audience, and go after them.\\n\\nIntegrating content curation into your broader marketing strategy is the way to go here—it legitimises the exercise and gets your team thinking about the value of your brand and how they can add to it. The best place to start is probably your social media accounts. Valuable content is being shared every day on platforms like Facebook, Twitter and LinkedIn. There are also Google alerts and news aggregate sites that can be set up with your special business needs in mind.\\n\\n###### **Be authentic to find your voice**\\n\\nThere is nothing like the instant world of social media to add value and timeliness to your content. Social media has changed the term ‘sharing’ forever, and the opportunities for your brand are endless. It’s important to add your own value to social content—as Mark Lerner says, if you just \'retweet\', or share an article without including your own voice in the post, you’ll fail to distinguish yourself from everyone else who shared that content.\\n\\nHow do you find your voice? Authentically, of course! Offer your opinion and add your advice in areas where you are confident. Try to be friendly and informative, and adopt an approachable tone. Not so confident? Ask questions! Get your community talking and they’ll come back to you.\\n\\n###### **Context and thought leadership**\\n\\nGood content curation provides your audience with context and convenience—that means filtering and explaining what you find online, and rewording it in your voice so it’s useful to them. You don’t always need to be selling, but you do always need to be mindful of your brand and of offering real value. Knowing who your market is and writing in your ‘voice’ allows you to, as J-P De Clerck says, inform, educate, entertain and engage target audiences.\\n\\n###### **Where to share**\\n\\nThere are many ways to share curated content, but the best way is in a mix of your existing ‘sales’ content. E-newletters and blogs offer an opportunity to share curated and original content, and social media is the most instant way to add your voice to a new idea, and also probably the first place your audience will find you. They’ll also find your website, so don’t forget about the curated content opportunities there. Always remember that you should be providing useful information, not just repeating content or working on the hard sell.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-smxImKOfwg\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":null,\"plainText\":\"Content curation is convenient, but it’s also an important opportunity to add value, develop a business voice and grow an online community. What do you think about content curation? Has it worked for you? Got any tips? Let us know.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The 6 steps of content creation','You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138145,141906,1,'Are customers giving up on your website?','2022-08-08 07:03:56','2022-08-08 07:03:56','f04c2fa6-fdb3-4ffd-86aa-d0b1b5703f71',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gahB36q3Yd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We’ve all tried to navigate frustrating websites that have ended in annoyance, giving up and even turning to a competitor. Good web design translates to successful conversions, and that all depends on user experience.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Usually, we’re only willing to give a website one minute to display what we’re looking for before we give up. The most common website complaints are that there is ‘too much going on’ and also ‘not enough information’. Translation: many sites drone on and on… but don’t really say much.\\n\\nUsers also complain—across all age groups and digital skill levels—that text is too small and navigation is difficult. Thirty-five per cent of users fail to complete simple tasks on the average website.\\n\\nLet’s improve those stats, shall we?\\n\\n##### **1. Design from the user’s perspective, not your own**\\n\\nWe know your company is the greatest thing since Google and you can’t wait to tell everyone all about where it began, who works there and the details of your offering. But the truth is this: users just want to get to the point, and their interests should override yours. \\nUsability is key. Show them what they’re looking for, and don’t make them search for it.\\n\\n##### **2. Create a navigation path**\\n\\nIf the information on your website is simple and structured, you can guide visitors along the path you’d like them to take—their user journey. Use tabs and sub-pages for different categories and keep it super logical.\\n\\n##### **3. Content is everything**\\n\\nContent is the most important element of your site, really—and it needs to fit the logical and structured navigation. You’ll want to include keywords, page titles, meta tags and headings for search engine optimisation. There are some hallmarks we use when writing web copy for our clients:\\n\\n-\\tKeep it concise.\\n-\\tRound out sub-headings and headings with keywords.\\n-\\tUse plain English and an informal voice.\\n-\\tStick to common language conventions.\\n-\\tBe direct and use active tense.\\n-\\tStructure your information consistently and logically.\\n-\\tSpeak to your audience.\\n\\n\\n##### **4. Speed it up and make it simple**\\n\\nLet’s face it. We’re a busy bunch, and a reminder of the old days of dial-up—waiting for your site to load—will test the patience of even the most loyal visitor. In fact, many visitors will abandon a website after just a few seconds of loading time. Longer loading time is usually caused by complicated design, so make smart design decisions.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EP7D0kN7UR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":null,\"plainText\":\"**From site structure to copy, design and development, we’re passionate about finding the best, most creative way to present your business. Talk to us about it today.**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138147,141908,1,'Are customers giving up on your website?','2022-08-08 07:04:07','2022-08-08 07:04:07','fdf2acf8-b241-4481-b3a6-a3523a08186d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gahB36q3Yd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We’ve all tried to navigate frustrating websites that have ended in annoyance, giving up and even turning to a competitor. Good web design translates to successful conversions, and that all depends on user experience.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Usually, we’re only willing to give a website one minute to display what we’re looking for before we give up. The most common website complaints are that there is ‘too much going on’ and also ‘not enough information’. Translation: many sites drone on and on… but don’t really say much.\\n\\nUsers also complain—across all age groups and digital skill levels—that text is too small and navigation is difficult. Thirty-five per cent of users fail to complete simple tasks on the average website.\\n\\nLet’s improve those stats, shall we?\\n\\n##### **1. Design from the user’s perspective, not your own**\\n\\nWe know your company is the greatest thing since Google and you can’t wait to tell everyone all about where it began, who works there and the details of your offering. But the truth is this: users just want to get to the point, and their interests should override yours. \\nUsability is key. Show them what they’re looking for, and don’t make them search for it.\\n\\n##### **2. Create a navigation path**\\n\\nIf the information on your website is simple and structured, you can guide visitors along the path you’d like them to take—their user journey. Use tabs and sub-pages for different categories and keep it super logical.\\n\\n##### **3. Content is everything**\\n\\nContent is the most important element of your site, really—and it needs to fit the logical and structured navigation. You’ll want to include keywords, page titles, meta tags and headings for search engine optimisation. There are some hallmarks we use when writing web copy for our clients:\\n\\n-\\tKeep it concise.\\n-\\tRound out sub-headings and headings with keywords.\\n-\\tUse plain English and an informal voice.\\n-\\tStick to common language conventions.\\n-\\tBe direct and use active tense.\\n-\\tStructure your information consistently and logically.\\n-\\tSpeak to your audience.\\n\\n\\n##### **4. Speed it up and make it simple**\\n\\nLet’s face it. We’re a busy bunch, and a reminder of the old days of dial-up—waiting for your site to load—will test the patience of even the most loyal visitor. In fact, many visitors will abandon a website after just a few seconds of loading time. Longer loading time is usually caused by complicated design, so make smart design decisions.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EP7D0kN7UR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":null,\"plainText\":\"**From site structure to copy, design and development, we’re passionate about finding the best, most creative way to present your business. Talk to us about it today.**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138149,141910,1,'What the artist breaks','2022-08-08 07:05:22','2022-08-08 07:05:22','88816ff5-152e-4bc3-81d9-ed586c5af66e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QjbPRQcxAH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Bill Bernbach was the founding creative director of legendary Manhattan ad agency Doyle Dane Bernbach (DDB). He came out with quotes like:\\n\\n“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art”, and\\n\\n“Word of mouth is the best medium of all”, and\\n\\n“Rules are what the artist breaks; the memorable never emerged from a formula.”\\n\\nThat’s really provocative stuff that makes you nod your head at the truth and simple power of his thinking—and imagine how inspiring but uncompromising a boss he would have been. What an exhilarating time to be writing.\\n\\nBernbach not only had a way with a turn of phrase, but he also really set up the structure of creative teams for marketing and advertising, and was, of course, part of the inspiration for Mad Men. But mostly, he was a writer. And what a writer he was. His firm revolutionised advertising copy and laid out the early foundations for brand storytelling through engaging narrative and brand persona development. We can, and have, all learned from these guys.\\n\\nIn the 1960s, DDB took on Volkswagen as a client and began creating a series of print ads that referred to the VW as a “lemon” and encouraged consumers to “think small”. The copy, by the incomparable Julian Koenig, starts out saying “This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished, and must be replaced.” Not exactly sales speak.\\n\\n##### **It was funny. It was clever. 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Key stakeholders included representatives of vulnerable groups, including remote communities, LGBTIQ+ stakeholder organisations, and Aboriginal and Torres Strait Islander groups.\\n\\nFrom this data, we developed an insights document and then a strategy to enable the Commission’s 20+ staff to better reach stakeholders with timely, needed communication and engagement opportunities.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-F39qRl2lIU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47657\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'QMHC','Stakeholder engagement',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138157,141923,1,'Domestic and family violence','2022-08-09 00:07:42','2022-08-09 00:07:42','84221f75-400a-408a-a9c2-b44dca06f5a9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Everyone deserves to feel safe',NULL,NULL,'We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2BMTwZsxt5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16826\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yW5tY9wyAQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\\n\\nEveryone deserves to feel safe. Domestic and family violence is never acceptable. Help and support are available.\\n\\nThis is the campaign message the Queensland Government commissioned us to develop as the impact of COVID-19 rippled across our state.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BAdruYcFgJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16838\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CsRNpWzHen\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We started the project by researching DFV campaigns in Australia and around the world.\\n\\nOur diverse target market included:\\n- Adult Queenslanders 18+ who are affected by domestic and family violence\\n    - People experiencing domestic and family violence\\n    - People who become aware of domestic and family violence occurring\\n- Young Queenslanders 13-17 years old who may be affected by domestic and family violence in their household.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fOoytqzb18\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16839\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-refpZT5QBU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Messaging\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Rather than describe exactly what DFV might look like, the scripts and campaign advertisements echo the thoughts and feelings of those experiencing or observing DFV.\\n\\nThe copy style is concise, informal and written to an individual. DFV is complex and often hard to identify. We unpacked the different dimensions of DFV and always pointed the reader or viewer to help and support.\\n\\nOur messages were targeted to a diverse Queensland audience. We aimed to capture the human experience and emotions of DFV through the voice and style of the copy.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7Bn5w0QSW7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16840\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JtCJdSgzXY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our creative team completed an environmental scan to develop three design concepts with strategic choices in colours, symbols, typography and iconography.\\n\\nThe icons are simple and symbolic. We were careful to avoid using the human figure or gender-specific shapes to symbolise violent or threatening behaviours.\\n\\nInstead, our goal was to capture the far-reaching effect of domestic violence in the home and family through clean and minimal iconography, colours and shapes.\\n\\nWe used brand colours strategically, ensuring they were striking but not aggressive or alarming. Wherever possible, we avoided dark colours and shadows.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NnJbovUwRk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/572805319?h=8a36b70d04&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/572805011?h=d90ee17ccd&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-vsjyJmaOWT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Animation\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"When directing the animation style, we wanted to convey the key messages of the campaign clearly and quickly. The morphing animation style is eye-catching and interesting.\\n\\nThe morphing shapes also efficiently unpack important messages to the viewer, complementing and supporting the messages in the video voiceover.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-asjEpeVorj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/572804196\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0Latj6rdpS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Phase 2\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After the success of our 2020 launch, we rolled out a new iteration in 2021 that focused more on the non-physical forms of domestic and family violence.\\n\\nThis includes behaviour around controlling or monitoring finances, technology and social interactions.\\n\\nOur goal: to raise awareness and understanding of these forms of abuse, and communicate the seriousness of these behaviours.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aCf57wrIYs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/430227569\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Qes33flGQL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Work of this kind speaks straight to our purpose as an agency: to make a meaningful impact to people’s lives. Our team is proud to have been involved supporting families in our local community.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Domestic and family violence','We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138159,141925,1,'Urban Utilities','2022-08-09 04:18:53','2022-11-16 22:16:58','141eb151-d108-4b46-95b8-f967b1f1a1fb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'EKKA activation',NULL,NULL,'Urban Utilities (UU) knows how important water is to our future, so they’re working hard to protect it. They need Queenslanders to care about water security, too. An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DrXALPWSBT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141998\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DxF20Yq1PE\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:100% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/739527258?h=882d5c0119&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"uu_ekka_-_vertical_screens (Original)\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oonbweG5hq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"UU identified the EKKA as an opportunity to engage, inform and educate their customers to build a deeper understanding of water security, and to set the stage for UU to influence water restrictions down the track.\\nThrough hands-on activities and immersive visual displays, the EKKA was the perfect place to connect with UU’s communities and reassure them that UU is a safe pair of hands that holds and shapes the future of water security.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1kDHeWuzrh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950657?h=2534af59fd&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"AV 1 GRID COMBINE 03 SIDE 01\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KIDD88kVSZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950688?h=d7032fa1fb&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"AV 1 GRID COMBINE 03 SIDE 02\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3OqKknGGDL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Thematically, this activation was centred around each individual’s connection with water. Through making people conscious of water’s impact on their day-to-day life, we helped them discover how essential water security is and appreciate the role UU plays in protecting our water supply—and ultimately, the lifestyles and livelihoods of Queenslanders.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ovoFZRL7or\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141946\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lTaGbDU5Lj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The goal of the EKKA display was three-fold: attract people to the space, engage them to participate and ensure they absorb the key messaging.\\nWe were working with an eight-metre-wide screen, so we determined pretty quickly that one very (very!) landscape video wouldn’t be the best viewing experience. So we did what we do best: We got creative. We fashioned a collage of videos with various illustrated key messages, live action footage and graphic patterns that loop and combine into an engaging, eight-metre video experience.\\nThe audience were able to contribute their personal connection with water through sketches and scribbles on magnetic tiles. Each tile was fixed to the wall to create a crowdsourced water mosaic that grew over the course of the EKKA, telling true stories of water memories and moments.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RfRSpmcchL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950797?h=70d6f4f8b8&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"UU Component video 03\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950835?h=dc404ebf2f&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"UU Component video 04\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JPYArnyhMD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141947\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-J2iJEncoXv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950768?h=bc2c007c2c&badge=0&autopause=0&player_id=0&app_id=58479/embed\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen frameborder=\\\"0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\"></iframe></div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950743?h=698f98e314&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"UU Component video 01\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ez0JB2esSl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141948\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Bright colours, custom illustration, lots of movement and bold statements—that’s the sweet combination we concocted to communicate some very important key messages to the audience.\\nAnd the icing on top of the strawberry sundae? We just had so much fun coming up with the concept and bringing it to life. The EKKA public holiday didn’t hurt, either.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Urban Utilities EKKA activation','Urban Utilities (UU) knows how important water is to our future, so they’re working hard to protect it. They need Queenslanders to care about water security, too. An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138161,141927,1,'Chevron','2022-08-12 03:38:44','2022-08-12 03:38:44','47c0684c-b701-4b56-8e37-86d34ffda1a4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign',NULL,NULL,'Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.\nIn 2021, we were appointed to the roster of agencies for Chevron Downstream Australia as they reignited their Australian operations. We\'re helping them reconnect with their customers, relaunch their Puma retail network under the Caltex brand, and grow their market share in the lubricants B2B market.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gvKwuoJR7j\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547129?h=68b08b3b6f&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3oZ1cTUSaN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A complicated restructuring and rebranding exercise took place as a result of the expiration of licencing agreements.\\nChevron Downstream Australia appointed New Word Order to help facilitate the process and undertake important marketing work, including taking carriage of promotions of the Australian B2B fuels and lubricants division.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pROQ78QKp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547500?h=2819aba5f3&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Z59xrAwLVU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We conducted a competitor analysis to assess competitor brand messaging and positioning, interviews with key Caltex fuels and lubricants distributors in the B2B market, and one-on-one interviews with the general customers.\\nOur insights indicated a need for authentic, ‘real life’ marketing collateral with which the audience can connect. We also gleaned that the messaging needed to be kept simple.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-f5LPArKwgF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689548339?h=5797d76cc7&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EP9dMqkL3k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We made the creative decision to let the products take a backseat and instead shine a light on the customers’ businesses and their distributor relationships.\\nWe worked with a videographer to give the videos a warm and, at times, heartfelt tone. The customers in question are mostly generations-old businesses with a story to tell. So we told some stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gLOsbQtiKq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547741?h=7529fef734&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ahQwPi3ZPn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result was 60 video variations in a style you wouldn’t necessarily associate with marketing around fuel and lubricant products—something a little surprising, something that stands out from the crowd.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5dbIBMfjBJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“Our customers are the centre of everything we do, so we’re really proud to have created something that’s authentic to their experiences—their relationships with the distributors, their family values and the inter-generational ties in each of their businesses.\",\"plainText\":\"“We challenged New Word Order with a complex brief of showcasing the product, telling a compelling story about the customer and distributor relationship, and delivering the message that the products customers know and love are back for good. <br> \\n“New Word Order perfectly captured all of those elements in a cohesive video series that authentically connects with the audience.” <br> \\n\\n** — Cris Gillespie, Head of Marketing at Chevron **\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign','Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138163,141929,1,'Aseeos','2022-08-12 03:45:04','2022-08-12 03:45:04','709d5e78-ab30-46f4-a2f4-0cd7a7b31775',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Delivering for disruptors',NULL,NULL,'Aseeos rebranded to transform its 10-year-old installation business into an industry-disrupting model that solves age-old industry problems of supply, quality and budget overruns. We worked closely with the team to take its core brand elements and develop a full range of collateral, including signage, brochures and catalogues, video, marketing, events and website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bmUfyXmDcz\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47997\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fyTxfCvyJr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47773\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WYeceTl1wB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/194746924?h=02b6e594f2&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Aseeos - Delivering for disruptors','Aseeos rebranded to transform its 10-year-old installation business into an industry-disrupting model that solves age-old industry problems of supply, quality and budget overruns. We worked closely with the team to take its core brand elements and develop a full range of collateral, including signage, brochures and catalogues, video, marketing, events and website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138165,141931,1,'Coomera Anglican College','2022-08-12 03:45:45','2022-08-12 03:45:45','06f674c6-3021-4cfa-9228-2e31b77efd5d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Anything is possible campaign',NULL,NULL,'This campaign is bridging the gap between Coomera Anglican College\'s storied past and bold future. It\'s a powerful positioning piece that\'s standing the college out from the crowd and showcasing it as the school of choice on the northern Gold Coast.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B24Vguyo08\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30448\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-I4OkseByw6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Storied past, bold future\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Coomera Anglican College is heavily storied. It’s done a lot of work to capture its history and moments. As result, there is a lot of heritage and tradition for a relatively young school (just 25 years).\\n\\nThe college has set a strong future of innovation and entrepreneurship. It has appointed a deputy principal whose whole focus is innovation. It also has an exceptionally future-focused business manager who is sports-obsessed with big dreams.\\n\\nOur work is helping the college bridge the gap from the past to an exciting future.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3S8xZRT3yd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30447\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1dcAEtVD40\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Following focus groups, in-depth interviews, a competitor analysis and a brand refresh in 2020, we embarked on developing a new public-facing campaign to help the college continue to position itself as the private school of choice for the rapidly growing northern Gold Coast region.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7mko9XHUCj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30449\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-27uMRCFOVx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In order to stand out in the crowded private school space, we looked outside of schools for inspiration—drawing from global sports and technology brands.\\n\\nThis campaign steers right away from traditional school advertising: think students standing and smiling in their school uniforms, older and younger students holding hands and walking through manicured school grounds, girls in safety glasses huddled over a beaker and Bunsen burner.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EkVYlvmrxM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30444\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ek8exDfZlT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The result is a powerful cinematic masterpiece: dramatic, inspirational and compelling. The script was drawn from lyrics of the college’s traditional song. Paired with the inspiring footage, the video effectively acknowledges the past while painting a vivid picture of the future.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IGcqD2p42y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30445\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CUjY0m7ysa\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“It was a pleasure working with New Word Order to develop the new creative for our College. They took the time to get to know what makes our college unique, and helped put that into tangible storytelling.”\",\"plainText\":\"— Aimee Barlett, Marketing and Communications Manager at Coomera Anglican College\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Ja5zJfaN0T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30446\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Coomera Anglican College','This campaign is bridging the gap between Coomera Anglican College\'s storied past and bold future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138167,141933,1,'Heart HQ','2022-08-12 03:46:35','2022-08-12 03:46:35','3ba8eb01-11e2-4316-9f22-990841ad1160',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P3bQXxcsfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44878\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. Cardiology is a highly specialised field within medicine, and to grow sustainably, they needed to attract more associates.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lgp01pReVY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44873\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aTg3yWEGh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Objective\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business, and to grow the business’s referrer and patient networks.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gG5PvaSbvX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44864\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oXH0AQY2PC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our brand strategy drew on customer and referrer interviews, competitor insights and employee workshops, which also helped to define the brand values of the business. \\n\\nIt was clear the practice and the individual directors were held in high esteem by their medical colleagues. They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics and services that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. So the Heart HQ brand connects with patients on a personal level and makes them feel reassured that they matter.\\n\\nIt’s this mix of strategy and heart that makes Heart HQ a brand that will stand tall among all the others.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ISdJyIN6AW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44874\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDNF080GkR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A name, tagline, brand visual identity, website, signage and countless assets that match up with Heart HQ’s brand promise of delivering world-class cardiac care on the Sunshine Coast.\\n\\nThe quality of the brand assets significantly differentiates Heart HQ from all other competitor practices.\\n\\nCreatively, the brand is modern, refreshing and arguably not what you would expect from an organisation in the medical field – but at the same time, the language is warm, supportive and with just the right amount of authority.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Np5NPasoP9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### \\\"Suzanne and her team came highly recommended. It was a great journey working with them to develop our new brand and we were very impressed with their ideas, enthusiasm and innovation. We have a new brand, a new identity and the confidence now to deliver on our growth plans.\\\"\\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VvPbVRO0Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45205\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AUTeHLiAy1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### \\\"NWO is part of our success journey.\\\"\\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,'Heart HQ','Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138169,141935,1,'Revelian','2022-08-12 03:46:46','2022-08-12 03:46:46','d87c01fb-5d89-4b7a-8cbe-0e60b7f6ec3c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The big reveal',NULL,NULL,'Revelian is a charismatic player in the field of business talent identification and assessment. We told Revelian’s story by rolling out a suite of new brand tools and using a powerful visual metaphor for the outcomes their customers gain.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wVL1kj40Jr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47639\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3ldwVmO5X2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"A beautiful partnership\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our goal was to position and powerfully differentiate this business from its competitors. The branding achieves this and binds Revelian’s internal team more closely to its purpose and business objectives. In doing so, it ensures current and prospective customers and partners can access, understand—and most importantly—prefer Revelian and its offering.\\n\\nOverall, our rollout for Revelian was staged and achievable, allowing the client to adjust and update their brand over time. This approach remains cost-effective for our client and has allowed us to work with them closely with key stakeholders to ensure we are meeting their needs and creating value for their investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-88fP2RTozJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47641\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-l0m2MRWrk9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"A new brand story to tell\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Revelian brand story centres around the stories of their prospective customers—those who require business talent identification and assessment. Revelian’s narrative guides these customers along a compelling journey. It reads like any good treasure hunt should: the hunter driven by the thrill of next step and the genuine promise of quality and authenticity.\\n\\nThe intrigue and complexity of human behaviour is a fascinating topic that most of us explore throughout our daily life and work. Revelian uncovers the hidden, delves inside and goes beneath the surface to reveal the truth inside people, for businesses and organisations wanting to hire people well, and utilise them well.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3wNj8vd0Xj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/317380021?h=7cf79dbb3e&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-zVMqQZyrh0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"A refreshing approach\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As we refreshed their brand, we wrapped every element in the concept of ‘reveal’. The idea flows consistently throughout every aspect of the Revelian brand: we’ll start on the surface and delve deeper into the intrigue of human behaviour and insights for hiring and people management solutions.\\n\\nWhile the logo remains simple, strong and typographic, the visual elements have starring roles. Using filters, colours, photography and myriad gorgeous design treatments, they show and tell how the company reveals its precious insights.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WxJNoxzJXO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47642\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UCB7SM9ORH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strong, productive relationships\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our successful working relationship with the client has been key to forming the initial strategy for their brand development, website, collateral and exhibition development.\\n\\nOur team of creatives, developers and content specialists have enjoyed walking through this journey with Revelian.\\n\\nThe insights we’ve gained from this partnership have allowed us to produce work that performs to a very high standard within the agreed-upon scope, budget and timeframe.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kBhhzN53nM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47643\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FzPUJWQp19\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"A new front door\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After refreshing their brand, we began redeveloping the Revelian website. To start with, we created a content strategy based on customer journeys and key messages. \\n\\nOur team of content specialists worked with the client to edit and review web copy for pages on the website. \\n\\nWith copy and wireframes ready and approved for development, our digital team applied the refreshed branding across the website.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Revelian','We told Revelian’s story by rolling out a suite of new brand tools and using a powerful visual metaphor for the outcomes their customers gain.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138171,141937,1,'Tritium','2022-08-12 03:46:53','2022-08-12 03:46:53','4f80e2cf-4f57-43ec-8ed2-fcc5a94bdf7d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand set for the future',NULL,NULL,'As a leading global producer of electric vehicle chargers, Tritium is Brisbane’s most exciting start-up and is now firmly in the global big league. Tritium commissioned us to update their brand and produce a launch video—to put their internal culture of creativity and innovation on display and share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GLSN3YDBFD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"73939\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/287017736\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LrG99HVOYN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"61847\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"BRAND\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tritium is now a global brand—and our work took them to the world stage.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked with Tritium a few years ago to define their brand narrative, design their brand and create logo, visual identity and a range of assets.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZeQWeTuQlo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"73941\",\"73940\",\"73937\",\"73936\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-02qw9cOzxi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141804\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"BRIEF\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked with Tritium when it was in the midst of hypergrowth and collaborated with their founder and leaders across time zones and continents, as well as their rapidly growing marketing and sales teams, to rebrand the company and its products.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"At the time, Tritium was still wearing the badge designed by their founder years earlier and needed to dress for world domination, which they most certainly now are achieving. The brand needed to work in all contexts—on rapid chargers, in signage, in extrusion as well as in print, and it needed to be truly global in its appeal. The brand also needed to consider products that were still emerging and not yet defined.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eEjb9cnAXp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141806\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"RATIONALE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We deeply embedded story in the Tritium brand we developed. The logo is three-sided (for ‘tri’). The blues represent clean power, and each of the three elements of the brand represent battery indicators, from empty to full. Meanwhile, the brand is distinctive yet subtle enough to sit successfully alongside co-branded or white-labelled Tritium products.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8PWapwyQK2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141802\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"OUTCOME\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We successfully positioned Tritium for global expansion. We developed and defined a global Masterbrand with a defined brand narrative and transformational, authentic reflection of their vision. The brand goes from strength to strength and is easily our furthest-reaching and highest impact visual identity, recently listing on the NASDAQ and with none other than POTUS.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Tritium','Tritium commissioned us to update their brand and produce a launch video—to put their internal culture of creativity and innovation on display and share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138172,141938,1,'Domestic and family violence','2022-08-12 03:47:29','2022-08-12 03:47:29','4731316d-db04-4cf4-8a99-a09dc17bdc4c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Everyone deserves to feel safe',NULL,NULL,'We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2BMTwZsxt5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16826\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yW5tY9wyAQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\\n\\nEveryone deserves to feel safe. Domestic and family violence is never acceptable. Help and support are available.\\n\\nThis is the campaign message the Queensland Government commissioned us to develop as the impact of COVID-19 rippled across our state.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BAdruYcFgJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16838\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CsRNpWzHen\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We started the project by researching DFV campaigns in Australia and around the world.\\n\\nOur diverse target market included:\\n\\n- Adult Queenslanders 18+ who are affected by domestic and family violence\\n    - People experiencing domestic and family violence\\n    - People who become aware of domestic and family violence occurring\\n- Young Queenslanders 13-17 years old who may be affected by domestic and family violence in their household.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fOoytqzb18\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16839\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-refpZT5QBU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Messaging\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Rather than describe exactly what DFV might look like, the scripts and campaign advertisements echo the thoughts and feelings of those experiencing or observing DFV.\\n\\nThe copy style is concise, informal and written to an individual. DFV is complex and often hard to identify. We unpacked the different dimensions of DFV and always pointed the reader or viewer to help and support.\\n\\nOur messages were targeted to a diverse Queensland audience. We aimed to capture the human experience and emotions of DFV through the voice and style of the copy.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7Bn5w0QSW7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16840\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JtCJdSgzXY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our creative team completed an environmental scan to develop three design concepts with strategic choices in colours, symbols, typography and iconography.\\n\\nThe icons are simple and symbolic. We were careful to avoid using the human figure or gender-specific shapes to symbolise violent or threatening behaviours.\\n\\nInstead, our goal was to capture the far-reaching effect of domestic violence in the home and family through clean and minimal iconography, colours and shapes.\\n\\nWe used brand colours strategically, ensuring they were striking but not aggressive or alarming. 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The morphing animation style is eye-catching and interesting.\\n\\nThe morphing shapes also efficiently unpack important messages to the viewer, complementing and supporting the messages in the video voiceover.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-asjEpeVorj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/572804196\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0Latj6rdpS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Phase 2\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After the success of our 2020 launch, we rolled out a new iteration in 2021 that focused more on the non-physical forms of domestic and family violence.\\n\\nThis includes behaviour around controlling or monitoring finances, technology and social interactions.\\n\\nOur goal: to raise awareness and understanding of these forms of abuse, and communicate the seriousness of these behaviours.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aCf57wrIYs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/430227569\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Qes33flGQL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Work of this kind speaks straight to our purpose as an agency: to make a meaningful impact to people’s lives. Our team is proud to have been involved supporting families in our local community.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Domestic and family violence','We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138174,141940,1,'Your Care Navigator','2022-08-12 03:50:34','2022-08-12 03:50:34','5652bc76-67b4-46ed-9aaf-f3acc3313cb1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator',NULL,NULL,'Ageing can be overwhelming, especially with a dementia diagnosis. There are so many big life decisions to make, services to navigate and logistics to plan. Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support. Additionally, it’s a resource that helps healthcare professionals coordinate care for their patients and provide them with quality resources.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TBzFA0UCIO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141596\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cYowRU3xxP\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Brisbane North PHN asked us to write, design and develop a navigator website that doubles as a one-stop-shop of resources, information and services that promote healthy ageing in the Brisbane North and Moreton Bay region. The project’s goal was to enable people to more proactively manage their own healthcare, while also equipping healthcare professional and carers with resources to support their care services.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VACsyz6zoc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141602\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Working closely with the client team and the Council on the Ageing, our strategists conducted a stakeholder consultation process with community members and health professionals. The stakeholders generously shared their expertise and lived experience to help this project reach the community’s specific needs, with a particular focus on: dementia, physical health, mental health, social connection, nutrition and digital skills.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pI57baAPCu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CREATIVE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Each aspect of the content writing, design and development of the website was informed by insights from the stakeholders, to ensure the project would fulfil community needs. We made sure the site was easy to use by integrating a very simple user interface into the web design and development. User experience and acceptance testing was a key element of ensuring the site would be practical and enjoyable for its audience.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RgOzDzfM2D\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Nothing like this existed before now. This project fulfils community needs around healthy ageing in a way that really excited the stakeholders who were involved in the project. This kind of work aligns perfectly with our purpose at NWO: to make a meaningful difference to people’s lives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'My Mental Health','We collaborated with Brisbane North PHN\'s mental health experts to empower consumers, carers and health practitioners to navigate the mental health sector with clear direction and ease.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138176,141942,1,'Your Care Navigator','2022-08-12 03:51:25','2022-08-12 03:51:25','f9cc984e-154e-4510-8453-6dcf52950245',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator',NULL,NULL,'Ageing can be overwhelming, especially with a dementia diagnosis. There are so many big life decisions to make, services to navigate and logistics to plan. Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support. Additionally, it’s a resource that helps healthcare professionals coordinate care for their patients and provide them with quality resources.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TBzFA0UCIO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141596\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cYowRU3xxP\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Brisbane North PHN asked us to write, design and develop a navigator website that doubles as a one-stop-shop of resources, information and services that promote healthy ageing in the Brisbane North and Moreton Bay region. The project’s goal was to enable people to more proactively manage their own healthcare, while also equipping healthcare professional and carers with resources to support their care services.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VACsyz6zoc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141602\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Working closely with the client team and the Council on the Ageing, our strategists conducted a stakeholder consultation process with community members and health professionals. The stakeholders generously shared their expertise and lived experience to help this project reach the community’s specific needs, with a particular focus on: dementia, physical health, mental health, social connection, nutrition and digital skills.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pI57baAPCu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CREATIVE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Each aspect of the content writing, design and development of the website was informed by insights from the stakeholders, to ensure the project would fulfil community needs. We made sure the site was easy to use by integrating a very simple user interface into the web design and development. User experience and acceptance testing was a key element of ensuring the site would be practical and enjoyable for its audience.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RgOzDzfM2D\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Nothing like this existed before now. This project fulfils community needs around healthy ageing in a way that really excited the stakeholders who were involved in the project. This kind of work aligns perfectly with our purpose at NWO: to make a meaningful difference to people’s lives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator','Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138178,141944,1,'Queensland Academy of Sport','2022-08-15 02:54:41','2022-08-15 02:54:41','00c2a93a-be4d-4e36-b0fb-5805be93ed2c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'You for 2032 campaign',NULL,NULL,'What New Word Order and the Queensland Academy of Sport (QAS) have in common is a keen eye for talent.\n\nSo when QAS asked us to help identify and develop young Queensland athletes capable of winning medals for Australia at the 2032 Brisbane Olympic and Paralympic Games, we (high) jumped at the chance.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UMqU1ejtuR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139975\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YLmNoEn3SV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The QAS talent identification campaign is aimed at Queenslander athletes aged between 13 and 23. It’s the first step in a development journey for an aspiring athlete to becoming an elite, Olympic-level athlete ready to compete on the world stage in their own backyard.\\n\\nOur goal was to build awareness of the campaign and drive as many potential athletes as possible to apply.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0D5dQI141H\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139977\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-E7bk6zGGNd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We know the talent identification process for an athlete, and all the development that follows, is an inspiring, aspirational and immensely personal journey, and we wanted the campaign’s language to reflect each of those aspects of the journey.\\nVisually, we recognised that the traditional medal colours wouldn’t necessarily display well and could be limiting, so we chose to update them to create a much brighter, target audience-friendly colour palette.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FITIFbeFNO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139976\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Fo1rrBFGWB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After creating the campaign name, tagline and logo, we reinforced the theme with a digital platform and marketing collateral.\\nWe developed an online application platform 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With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DxF20Yq1PE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:150% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/739527258?h=882d5c0119&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"uu_ekka_-_vertical_screens (Original)\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oonbweG5hq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"UU identified the EKKA as an opportunity to engage, inform and educate their customers to build a deeper understanding of water security, and to set the stage for UU to influence water restrictions down the track.\\nThrough hands-on activities and immersive visual displays, the EKKA was the perfect place to connect with UU’s communities and reassure them that UU is a safe pair of hands that holds and shapes the future of water security.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-J2iJEncoXv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/739539947?h=1627f92466&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"uu_ekka_combined_videos (1080p).mp4\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3OqKknGGDL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Thematically, this activation was centred around each individual’s connection with water. 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An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ovoFZRL7or\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141946\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oonbweG5hq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"UU identified the EKKA as an opportunity to engage, inform and educate their customers to build a deeper understanding of water security, and to set the stage for UU to influence water restrictions down the track.\\nThrough hands-on activities and immersive visual displays, the EKKA was the perfect place to connect with UU’s communities and reassure them that UU is a safe pair of hands that holds and shapes the future of water security.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-J2iJEncoXv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/739539947?h=1627f92466&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"uu_ekka_combined_videos (1080p).mp4\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3OqKknGGDL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Thematically, this activation was centred around each individual’s connection with water. 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An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. 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Listen to them. Marketing communication begins with good customer relationships, which are almost like your own form of market research.\\n\\nWhen you talk to your customers, you’ll learn things like your customers’ age, income, education, how often they buy from you, what their buying triggers are and how they’re influenced. This is a valuable step in honing your marketing message, so don’t be tempted to think you already know the information if you’ve been in business for a while. Every customer conversation will add another layer to your understanding.\\n\\n##### **Who are my potential customers?**\\n\\nIt’s just as critical to have a very clear understanding of your desired target market and new customers. Get as detailed as you possibly can. The more specific you are, the better you can develop messages for them.\\n\\n##### **Who are my competitors?**\\n\\nUnderstanding who competes for your customers—and what they’re offering—is vital. Get very familiar with every aspect of your competitors’ businesses—including their reputation, prices and marketing material. This knowledge will help you position your marketing communication relative to how your customers are already being targeted and differentiate yourself in the market.\\n\\n##### **What am I trying to achieve?**\\n\\nUnderstanding why you’re communicating with your customers is essential. Are you purely after quick wins? Or preparing the ground for a new product or stronger relationships? The rationale and potential value for any marketing effort should determine how much money you need to spend, and where it’s best spent.\\n\\n##### **What am I trying to say?**\\n\\nThis is where everything comes together. You must now develop clear, key messages that talk up your product or service, meet the expectations and needs of your new and existing customers, and differentiate yourself from your competition.\\n\\nMake sure you have no more than five key messages—in fact, the fewer the better—and make them specific and meaningful. That’s how you stand out in the crowded market. Ensure your customers are aware of your business and its products or services, and why they should care (e.g. What’s in it for them? And what are the true benefits?). These benefits should be factual and real. It’s important not to overload customers with information, but rather to be clear and articulate.\\n\\nAll of your marketing communications should include a strong call to action: What is it that you want customers to do once they’ve interacted with you? Leave them in no doubt and make it easy for them.\\n\\n##### **What’s the right channel?**\\n\\nThere’s no doubt that it’s a busy marketplace when it comes to finding the perfect place to share your marketing messages. The challenge here is in focusing and narrowing your communication—and finding the right time and place to connect with your customers.\\n\\nMany marketers are now jumping on social media networks, but that might not be where your customers can be found. It’s important that you understand how and when they want to hear from you, and use that information to foster a true customer relationship.\\n\\n##### **Is my strategy integrated?**\\n\\nCommunicating in an integrated way across all channels (such as website, emails and brochures) means your brand will become better known and understood. Integration means that every time your customers hear from you, they get the same feel for who you are. By creating consistent, strong marketing communications, your customers will identify and remember you into the future.\\n\\n##### **Finally: Am I communicating with genuine creativity?**\\n\\nCreativity isn’t about paying your local print shop to pull together a flyer with your logo on it, or using a WordPress template to build your long-overdue website. They might be tactics that you use, but they’re not what creativity is really about.\\n\\nTrue creative thinking pulls together everything you know about your business, your goals and your customers into a single, cohesive package that cuts through, connects and resonates. Creativity distills everything down to the right words, images and design so that your marketing collateral has the right impact. No business can afford to skimp on this stage because getting creativity right means you’ll get the results you’re really after: maximum return on your marketing investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'8 important marketing questions for every business','Marketing communications in business is all about attracting and retaining customers. We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications—because they know customers are fickle, and competitors are waiting to pounce on any weakness.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138205,141971,1,'Your Care Navigator','2022-08-16 23:16:52','2022-08-16 23:16:52','40ee5e27-2141-4b12-884f-ce4dc44487e8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator',NULL,NULL,'Ageing can be overwhelming, especially with a dementia diagnosis. There are so many big life decisions to make, services to navigate and logistics to plan. Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support. Additionally, it’s a resource that helps healthcare professionals coordinate care for their patients and provide them with quality resources.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TBzFA0UCIO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141596\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cYowRU3xxP\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Brisbane North PHN asked us to write, design and develop a navigator website that doubles as a one-stop-shop of resources, information and services that promote healthy ageing in the Brisbane North and Moreton Bay region. The project’s goal was to enable people to more proactively manage their own healthcare, while also equipping healthcare professional and carers with resources to support their care services.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VACsyz6zoc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141602\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Working closely with the client team and the Council on the Ageing, our strategists conducted a stakeholder consultation process with community members and health professionals. The stakeholders generously shared their expertise and lived experience to help this project reach the community’s specific needs, with a particular focus on: dementia, physical health, mental health, social connection, nutrition and digital skills.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pI57baAPCu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CREATIVE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Each aspect of the content writing, design and development of the website was informed by insights from the stakeholders, to ensure the project would fulfil community needs. We made sure the site was easy to use by integrating a very simple user interface into the web design and development. User experience and acceptance testing was a key element of ensuring the site would be practical and enjoyable for its audience.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RgOzDzfM2D\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Nothing like this existed before now. This project fulfils community needs around healthy ageing in a way that really excited the stakeholders who were involved in the project. This kind of work aligns perfectly with our purpose at NWO: to make a meaningful difference to people’s lives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator','Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138206,141972,1,'Seven important marketing questions for every business','2022-08-17 02:35:27','2022-08-17 02:35:27','2812d6fc-3813-4188-be92-bd71d57db764',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VzKHBkk2Ca\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Marketing communications in business is all about attracting and retaining customers. We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications—because they know customers are fickle, and competitors are waiting to pounce on any weakness.\\n\\nThe same philosophy of tight strategy and execution should drive your business. Effective marketing communications must be an essential part of your core business strategy to ensure you’re pushing the same, consistent message through every aspect of your organisation.\\n\\nBut it’s not always so easy to go it alone. If you’re in a small business and know you need to step up, here’s a handy checklist of the marketing questions you need to answer to keep your customers in tune with you—and your competitors at bay.\\n\\n##### **Who are my existing customers?**\\n\\nThe best way to sell to your customers is to first understand who they are, why they buy from you, and what value they expect from you. And the best way to learn this? Listen to them. Marketing communication begins with good customer relationships, which are almost like your own form of market research.\\n\\nWhen you talk to your customers, you’ll learn things like your customers’ age, income, education, how often they buy from you, what their buying triggers are and how they’re influenced. This is a valuable step in honing your marketing message, so don’t be tempted to think you already know the information if you’ve been in business for a while. Every customer conversation will add another layer to your understanding.\\n\\n##### **Who are my potential customers?**\\n\\nIt’s just as critical to have a very clear understanding of your desired target market and new customers. Get as detailed as you possibly can. The more specific you are, the better you can develop messages for them.\\n\\n##### **Who are my competitors?**\\n\\nUnderstanding who competes for your customers—and what they’re offering—is vital. Get very familiar with every aspect of your competitors’ businesses—including their reputation, prices and marketing material. This knowledge will help you position your marketing communication relative to how your customers are already being targeted and differentiate yourself in the market.\\n\\n##### **What am I trying to achieve?**\\n\\nUnderstanding why you’re communicating with your customers is essential. Are you purely after quick wins? Or preparing the ground for a new product or stronger relationships? The rationale and potential value for any marketing effort should determine how much money you need to spend, and where it’s best spent.\\n\\n##### **What am I trying to say?**\\n\\nThis is where everything comes together. You must now develop clear, key messages that talk up your product or service, meet the expectations and needs of your new and existing customers, and differentiate yourself from your competition.\\n\\nMake sure you have no more than five key messages—in fact, the fewer the better—and make them specific and meaningful. That’s how you stand out in the crowded market. Ensure your customers are aware of your business and its products or services, and why they should care (e.g. What’s in it for them? And what are the true benefits?). These benefits should be factual and real. It’s important not to overload customers with information, but rather to be clear and articulate.\\n\\nAll of your marketing communications should include a strong call to action: What is it that you want customers to do once they’ve interacted with you? Leave them in no doubt and make it easy for them.\\n\\n##### **What’s the right channel?**\\n\\nThere’s no doubt that it’s a busy marketplace when it comes to finding the perfect place to share your marketing messages. The challenge here is in focusing and narrowing your communication—and finding the right time and place to connect with your customers.\\n\\nMany marketers are now jumping on social media networks, but that might not be where your customers can be found. It’s important that you understand how and when they want to hear from you, and use that information to foster a true customer relationship.\\n\\n##### **Is my strategy integrated?**\\n\\nCommunicating in an integrated way across all channels (such as website, emails and brochures) means your brand will become better known and understood. Integration means that every time your customers hear from you, they get the same feel for who you are. By creating consistent, strong marketing communications, your customers will identify and remember you into the future.\\n\\n##### **Finally: Am I communicating with genuine creativity?**\\n\\nCreativity isn’t about paying your local print shop to pull together a flyer with your logo on it, or using a WordPress template to build your long-overdue website. They might be tactics that you use, but they’re not what creativity is really about.\\n\\nTrue creative thinking pulls together everything you know about your business, your goals and your customers into a single, cohesive package that cuts through, connects and resonates. Creativity distills everything down to the right words, images and design so that your marketing collateral has the right impact. No business can afford to skimp on this stage because getting creativity right means you’ll get the results you’re really after: maximum return on your marketing investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'8 important marketing questions for every business','Marketing communications in business is all about attracting and retaining customers. We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications—because they know customers are fickle, and competitors are waiting to pounce on any weakness.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138208,141974,1,'Your Care Navigator','2022-08-17 02:36:37','2022-08-17 02:36:37','179a4cdf-b488-4bac-938b-58b7831207c0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator',NULL,NULL,'Ageing can be overwhelming, especially with a dementia diagnosis. There are so many big life decisions to make, services to navigate and logistics to plan. Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support. Additionally, it’s a resource that helps healthcare professionals coordinate care for their patients and provide them with quality resources.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TBzFA0UCIO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141596\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cYowRU3xxP\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Brisbane North PHN asked us to write, design and develop a navigator website that doubles as a one-stop-shop of resources, information and services that promote healthy ageing in the Brisbane North and Moreton Bay region. The project’s goal was to enable people to more proactively manage their own healthcare, while also equipping healthcare professional and carers with resources to support their care services.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VACsyz6zoc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141602\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Working closely with the client team and the Council on the Ageing, our strategists conducted a stakeholder consultation process with community members and health professionals. The stakeholders generously shared their expertise and lived experience to help this project reach the community’s specific needs, with a particular focus on: dementia, physical health, mental health, social connection, nutrition and digital skills.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pI57baAPCu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CREATIVE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Each aspect of the content writing, design and development of the website was informed by insights from the stakeholders, to ensure the project would fulfil community needs. We made sure the site was easy to use by integrating a very simple user interface into the web design and development. User experience and acceptance testing was a key element of ensuring the site would be practical and enjoyable for its audience.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RgOzDzfM2D\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Nothing like this existed before now. This project fulfils community needs around healthy ageing in a way that really excited the stakeholders who were involved in the project. This kind of work aligns perfectly with our purpose at NWO: to make a meaningful difference to people’s lives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator','Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138209,141975,1,'Urban Utilities','2022-08-17 04:14:48','2022-08-17 04:14:48','86ade21e-54dd-43ba-9c88-c4f935e90bcd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'EKKA activation',NULL,NULL,'Where would we be without water? \nVery thirsty. Lots of dead plants. No coffee. Empty fishbowls. Wet n’ Wild closed.\nPaints a pretty dire picture.\nUrban Utilities (UU) knows how important water is to our future, so they’re working hard to protect it. They need Queenslanders to care about water security too. An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DxF20Yq1PE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:100% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/739527258?h=882d5c0119&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"uu_ekka_-_vertical_screens (Original)\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oonbweG5hq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"UU identified the EKKA as an opportunity to engage, inform and educate their customers to build a deeper understanding of water security, and to set the stage for UU to influence water restrictions down the track.\\nThrough hands-on activities and immersive visual displays, the EKKA was the perfect place to connect with UU’s communities and reassure them that UU is a safe pair of hands that holds and shapes the future of water security.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-J2iJEncoXv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:50% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/739539947?h=1627f92466&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"uu_ekka_combined_videos (1080p).mp4\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3OqKknGGDL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Thematically, this activation was centred around each individual’s connection with water. 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We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications—because they know customers are fickle, and competitors are waiting to pounce on any weakness.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138214,141980,1,'Seven important questions for effective marketing communications','2022-08-17 04:38:56','2022-08-17 04:38:56','8eaeec82-3d0b-42b4-8805-7a5bdfacf0c1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VzKHBkk2Ca\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Many companies don’t have the inhouse expertise to create effective marketing communications (marcomms). 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Have we got the message right?\",\"plainText\":\"Anyone business can talk about their product or service, but is that what your customer wants to hear? Acknowledge the problem you are solving for them. Double check the language suits them. Ensure every message reflects your brand position, your personality, your tone of voice and has the creativity to cut through all the clutter.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-neHHV7wwei\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"7. How are we measuring success?\",\"plainText\":\"Define the measures you’re using to link back to your goals. 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The most common mistake made when they try to do it themselves is that their marcomms lacks a strategic understanding of the customer and/or isn’t linked to a business plan.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138225,141991,1,'Are customers giving up on your website?','2022-08-17 05:11:34','2022-08-17 05:11:34','b4b489fa-7cbf-4370-aa41-b9d31ff58b2c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gahB36q3Yd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We’ve all tried to navigate frustrating websites that have ended in annoyance, giving up and even turning to a competitor. Good web design translates to successful conversions, and that all depends on user experience.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Usually, we’re only willing to give a website one minute to display what we’re looking for before we give up. The most common website complaints are that there is ‘too much going on’ and also ‘not enough information’. Translation: many sites drone on and on… but don’t really say much.\\n\\nUsers also complain—across all age groups and digital skill levels—that text is too small and navigation is difficult. Thirty-five per cent of users fail to complete simple tasks on the average website.\\n\\nLet’s improve those stats, shall we?\\n\\n##### **1. Design from the user’s perspective, not your own**\\n\\nWe know your company is the greatest thing since Google and you can’t wait to tell everyone all about where it began, who works there and the details of your offering. But the truth is this: users just want to get to the point, and their interests should override yours. \\nUsability is key. Show them what they’re looking for, and don’t make them search for it.\\n\\n##### **2. Create a navigation path**\\n\\nIf the information on your website is simple and structured, you can guide visitors along the path you’d like them to take—their user journey. Use tabs and sub-pages for different categories and keep it super logical.\\n\\n##### **3. Content is everything**\\n\\nContent is the most important element of your site, really—and it needs to fit the logical and structured navigation. You’ll want to include keywords, page titles, meta tags and headings for search engine optimisation. There are some hallmarks we use when writing web copy for our clients:\\n\\n-\\tKeep it concise.\\n-\\tRound out sub-headings and headings with keywords.\\n-\\tUse plain English and an informal voice.\\n-\\tStick to common language conventions.\\n-\\tBe direct and use active tense.\\n-\\tStructure your information consistently and logically.\\n-\\tSpeak to your audience.\\n\\n\\n##### **4. Speed it up and make it simple**\\n\\nLet’s face it. We’re a busy bunch, and a reminder of the old days of dial-up—waiting for your site to load—will test the patience of even the most loyal visitor. In fact, many visitors will abandon a website after just a few seconds of loading time. Longer loading time is usually caused by complicated design, so make smart design decisions.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EP7D0kN7UR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":null,\"plainText\":\"**From site structure to copy, design and development, we’re passionate about finding the best, most creative way to present your business. Talk to us about it today.**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Are customers giving up on your website?','We’ve all tried to navigate frustrating websites that have ended in annoyance, giving up and even turning to a competitor. Good web design translates to successful conversions, and that all depends on user experience.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138227,141993,1,'Seven important questions for effective marketing communications','2022-08-17 05:12:56','2022-08-17 05:12:56','39920091-03cb-48fc-9006-572db30033b5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VzKHBkk2Ca\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Many companies don’t have the inhouse expertise to create effective marketing communications (marcomms).\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The most common mistake made when they try to do it themselves is that their marcomms lacks a strategic understanding of the customer and/or isn’t linked to a business plan.\\n\\nWithout the right kind of marcomms expertise, you can push out communication that fails to engage or achieve the desired outcome. At NWO, our experienced professionals can develop customised marcomms strategies and compelling content to position your brand perfectly with the right audience.\\n\\nHere’s a handy checklist of the important questions you need to ask and answer before embarking on any form of marcomms.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yJWD4Ckdat\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**1. What does the marketing communication need to deliver?**\\n\\nEvery strategy needs an objective—is it revenue, new customers, enquiries? Set a goal that is measurable and realistic.\\n\\n**2. How are we different?**\\n\\nThink hard about what makes your business unique and differentiates you from your competitors. Then you can market your difference to link to the above objective.\\n\\n**3. Who are our competitors?**\\n\\nEffective marcomms starts with a robust analysis of your marketplace competitors. Map their strengths against your own unique offering.\\n\\n**4. Who are our customers?**\\n\\nMost companies think they know their customers but not all go very far beyond the surface. Do you know what they really want? Have you asked them or have you assumed your product or service fits all their needs? How do they buy your products/services? What is their mindset? What problems do they have? These are the types of strategic questions that need to be asked to make your marcomms effective.\\n\\n**5. Are we using the right communication channels?**\\n\\nThe best messages are wasted if your desired audience isn’t seeing them. Use the right channel at the right time to ensure your messaging connects and engages.\\n\\n**6. Have we got the message right?**\\n\\nAnyone business can talk about their product or service, but is that what your customer wants to hear? Acknowledge the problem you are solving for them. Double check the language suits them. Ensure every message reflects your brand position, your personality, your tone of voice and has the creativity to cut through all the clutter.\\n\\n**7. How are we measuring success?**\\n\\nDefine the measures you’re using to link back to your goals. You can’t manage what you can’t measure.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Qwl8bxCyv8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Maximising your investment in marcomms is your ultimate goal and posing these questions before you start work is crucial to achieving long-term success.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Seven important questions for effective marketing communications','Many companies don’t have the inhouse expertise to create effective marketing communications (marcomms). The most common mistake made when they try to do it themselves is that their marcomms lacks a strategic understanding of the customer and/or isn’t linked to a business plan.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138231,141997,1,'Brisbane North PHN website','2022-08-17 22:14:55','2022-08-17 22:14:55','5a7b9b29-f7b8-4b6d-b464-b26485ab5455',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Better access, better health',NULL,NULL,'The PHN’s website is where the ‘better access, better health’ vision comes to life and starts important conversations. This was an opportunity to innovate, collaborate and leverage the PHN\'s work through a powerful digital solution. With a clean design, intuitive user journeys and plain English content, this site is transforming the digital experience for stakeholders within and outside the PHN.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yXpuBl6k0n\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47745\",\"47746\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Brisbane North PHN website','The PHN’s website is where the ‘better access, better health’ vision comes to life and starts important conversations.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138232,141998,1,'22 08 Ekka Marketing Website5','2022-08-18 07:06:05','2022-08-18 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Utilities','2022-08-18 07:06:55','2022-08-18 07:06:55','01122e3e-19c1-4685-9e6e-3296c30479c4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'EKKA activation',NULL,NULL,'Where would we be without water? \nVery thirsty. Lots of dead plants. No coffee. Empty fishbowls. Wet n’ Wild closed.\nPaints a pretty dire picture.\nUrban Utilities (UU) knows how important water is to our future, so they’re working hard to protect it. They need Queenslanders to care about water security too. An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DrXALPWSBT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141998\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DxF20Yq1PE\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:100% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/739527258?h=882d5c0119&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"uu_ekka_-_vertical_screens (Original)\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oonbweG5hq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"UU identified the EKKA as an opportunity to engage, inform and educate their customers to build a deeper understanding of water security, and to set the stage for UU to influence water restrictions down the track.\\nThrough hands-on activities and immersive visual displays, the EKKA was the perfect place to connect with UU’s communities and reassure them that UU is a safe pair of hands that holds and shapes the future of water security.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-J2iJEncoXv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:50% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/739539947?h=1627f92466&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"uu_ekka_combined_videos (1080p).mp4\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3OqKknGGDL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Thematically, this activation was centred around each individual’s connection with water. Through making people conscious of water’s impact on their day-to-day life, we helped them discover how essential water security is and appreciate the role UU plays in protecting our water supply—and ultimately, the lifestyles and livelihoods of Queenslanders.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ovoFZRL7or\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141946\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lTaGbDU5Lj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The goal of the EKKA display was three-fold: attract people to the space, engage them to participate and ensure they absorb the key messaging.\\nWe were working with an eight-metre-wide screen, so we determined pretty quickly that one very (very!) landscape video wouldn’t be the best viewing experience. So we did what we do best: We got creative. We fashioned a collage of videos with various illustrated key messages, live action footage and graphic patterns that loop and combine into an engaging, eight-metre video experience.\\nThe audience were able to contribute their personal connect with water through sketches and scribbles on magnetic tiles. Each tile was fixed to the wall to create a crowdsourced water mosaic that grew over the course of the EKKA, telling true stories of water memories and moments.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JPYArnyhMD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141947\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ez0JB2esSl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141948\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Bright colours, custom illustration, lots of movement and bold statements—that’s the sweet combination we concocted to communicate some very important key messages to the audience.\\nAnd the icing on top of the strawberry sundae? We just had so much fun coming up with the concept and bringing it to life. The EKKA public holiday didn’t hurt, either.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138235,142001,1,'Urban Utilities','2022-08-18 07:07:33','2022-08-18 07:07:33','be5cf646-4be7-434e-a2dd-4e395af58067',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'EKKA activation',NULL,NULL,'Where would we be without water? \nVery thirsty. Lots of dead plants. No coffee. Empty fishbowls. Wet n’ Wild closed.\nPaints a pretty dire picture.\nUrban Utilities (UU) knows how important water is to our future, so they’re working hard to protect it. They need Queenslanders to care about water security too. An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. 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An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. 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Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support. 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With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DrXALPWSBT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141998\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DxF20Yq1PE\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:100% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/739527258?h=882d5c0119&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"uu_ekka_-_vertical_screens (Original)\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oonbweG5hq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"UU identified the EKKA as an opportunity to engage, inform and educate their customers to build a deeper understanding of water security, and to set the stage for UU to influence water restrictions down the track.\\nThrough hands-on activities and immersive visual displays, the EKKA was the perfect place to connect with UU’s communities and reassure them that UU is a safe pair of hands that holds and shapes the future of water security.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-J2iJEncoXv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:50% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/739539947?h=1627f92466&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"uu_ekka_combined_videos (1080p).mp4\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3OqKknGGDL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Thematically, this activation was centred around each individual’s connection with water. 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With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138257,142023,1,'Urban Utilities','2022-08-19 03:58:24','2022-08-19 03:58:24','a7a9bf0e-763b-46eb-ac83-ec9fe7a75642',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'EKKA activation',NULL,NULL,'Where would we be without water? \nVery thirsty. Lots of dead plants. No coffee. Empty fishbowls. Wet n’ Wild closed.\nPaints a pretty dire picture.\nUrban Utilities (UU) knows how important water is to our future, so they’re working hard to protect it. They need Queenslanders to care about water security too. An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DrXALPWSBT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141998\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DxF20Yq1PE\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:100% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/739527258?h=882d5c0119&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; 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We just had so much fun coming up with the concept and bringing it to life. The EKKA public holiday didn’t hurt, either.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Urban Utilities EKKA activation','Paints a pretty dire picture. Urban Utilities (UU) knows how important water is to our future, so they’re working hard to protect it. They need Queenslanders to care about water security too. An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL);
INSERT INTO `content` VALUES (138259,142025,1,'Urban Utilities','2022-08-19 04:01:42','2022-08-19 04:01:42','6a37a882-e550-4837-bed2-e028fcc2ec9c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'EKKA activation',NULL,NULL,'Where would we be without water? \nVery thirsty. Lots of dead plants. No coffee. Empty fishbowls. Wet n’ Wild closed.\nPaints a pretty dire picture.\nUrban Utilities (UU) knows how important water is to our future, so they’re working hard to protect it. They need Queenslanders to care about water security too. An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DrXALPWSBT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141998\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DxF20Yq1PE\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:100% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/739527258?h=882d5c0119&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"uu_ekka_-_vertical_screens (Original)\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oonbweG5hq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"UU identified the EKKA as an opportunity to engage, inform and educate their customers to build a deeper understanding of water security, and to set the stage for UU to influence water restrictions down the track.\\nThrough hands-on activities and immersive visual displays, the EKKA was the perfect place to connect with UU’s communities and reassure them that UU is a safe pair of hands that holds and shapes the future of water security.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1kDHeWuzrh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950657?h=2534af59fd&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"AV 1 GRID COMBINE 03 SIDE 01\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KIDD88kVSZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950688?h=d7032fa1fb&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"AV 1 GRID COMBINE 03 SIDE 02\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3OqKknGGDL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Thematically, this activation was centred around each individual’s connection with water. Through making people conscious of water’s impact on their day-to-day life, we helped them discover how essential water security is and appreciate the role UU plays in protecting our water supply—and ultimately, the lifestyles and livelihoods of Queenslanders.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ovoFZRL7or\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141946\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lTaGbDU5Lj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The goal of the EKKA display was three-fold: attract people to the space, engage them to participate and ensure they absorb the key messaging.\\nWe were working with an eight-metre-wide screen, so we determined pretty quickly that one very (very!) landscape video wouldn’t be the best viewing experience. So we did what we do best: We got creative. We fashioned a collage of videos with various illustrated key messages, live action footage and graphic patterns that loop and combine into an engaging, eight-metre video experience.\\nThe audience were able to contribute their personal connect with water through sketches and scribbles on magnetic tiles. Each tile was fixed to the wall to create a crowdsourced water mosaic that grew over the course of the EKKA, telling true stories of water memories and moments.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RfRSpmcchL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950797?h=70d6f4f8b8&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"UU Component video 03\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950835?h=dc404ebf2f&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"UU Component video 04\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JPYArnyhMD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141947\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-J2iJEncoXv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950768?h=bc2c007c2c&badge=0&autopause=0&player_id=0&app_id=58479/embed\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen frameborder=\\\"0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\"></iframe></div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950743?h=698f98e314&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"UU Component video 01\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ez0JB2esSl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141948\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Bright colours, custom illustration, lots of movement and bold statements—that’s the sweet combination we concocted to communicate some very important key messages to the audience.\\nAnd the icing on top of the strawberry sundae? We just had so much fun coming up with the concept and bringing it to life. The EKKA public holiday didn’t hurt, either.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Urban Utilities EKKA activation','Paints a pretty dire picture. Urban Utilities (UU) knows how important water is to our future, so they’re working hard to protect it. They need Queenslanders to care about water security too. An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138263,142029,1,'Seven important questions for effective marketing communications','2022-08-22 06:14:16','2022-08-22 06:14:16','12ebfbee-2776-498e-9c6a-bc254cd8fb7c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VzKHBkk2Ca\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Many companies don’t have the inhouse expertise to create effective marketing communications (marcomms).\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The most common mistake made when they try to do it themselves is that their marcomms lacks a strategic understanding of the customer and/or isn’t linked to a business plan.\\n\\nWithout the right kind of marcomms expertise, you can push out communication that fails to engage or achieve the desired outcome. At NWO, our experienced professionals can develop customised marcomms strategies and compelling content to position your brand perfectly with the right audience.\\n\\nHere’s a handy checklist of the important questions you need to ask and answer before embarking on any form of marcomms.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yJWD4Ckdat\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**1. What does the marketing communication need to deliver?**\\n\\nEvery strategy needs an objective—is it revenue, new customers, enquiries? Set a goal that is measurable and realistic.\\n\\n**2. How are we different?**\\n\\nThink hard about what makes your business unique and differentiates you from your competitors. Then you can market your difference to link to the above objective.\\n\\n**3. Who are our competitors?**\\n\\nEffective marcomms starts with a robust analysis of your marketplace competitors. Map their strengths against your own unique offering.\\n\\n**4. Who are our customers?**\\n\\nMost companies think they know their customers but not all go very far beyond the surface. Do you know what they really want? Have you asked them or have you assumed your product or service fits all their needs? How do they buy your products/services? What is their mindset? What problems do they have? These are the types of strategic questions that need to be asked to make your marcomms effective.\\n\\n**5. Are we using the right communication channels?**\\n\\nThe best messages are wasted if your desired audience isn’t seeing them. Use the right channel at the right time to ensure your messaging connects and engages.\\n\\n**6. Have we got the message right?**\\n\\nAny business can talk about their product or service, but is that what your customer wants to hear? Acknowledge the problem you are solving for them. Double check the language suits them. Ensure every message reflects your brand position, your personality, your tone of voice and has the creativity to cut through all the clutter.\\n\\n**7. How are we measuring success?**\\n\\nDefine the measures you’re using to link back to your goals. You can’t manage what you can’t measure.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Qwl8bxCyv8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Maximising your investment in marcomms is your ultimate goal and posing these questions before you start work is crucial to achieving long-term success.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Seven important questions for effective marketing communications','Many companies don’t have the inhouse expertise to create effective marketing communications (marcomms). The most common mistake made when they try to do it themselves is that their marcomms lacks a strategic understanding of the customer and/or isn’t linked to a business plan.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138264,142030,1,'Your Care Navigator','2022-08-22 23:27:44','2022-08-23 06:18:36','ce102173-44cc-4683-b296-f998ccad6b92',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator',NULL,NULL,'Ageing can be overwhelming, especially with a dementia diagnosis. There are so many big life decisions to make, services to navigate and logistics to plan. Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support. Additionally, it’s a resource that helps healthcare professionals coordinate care for their patients and provide them with quality resources.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TBzFA0UCIO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142011\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cYowRU3xxP\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Brisbane North PHN asked us to write, design and develop a navigator website that doubles as a one-stop-shop of resources, information and services that promote healthy ageing in the Brisbane North and Moreton Bay region. The project’s goal was to enable people to more proactively manage their own healthcare, while also equipping healthcare professional and carers with resources to support their care services.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VACsyz6zoc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142009\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Working closely with the client team and the Council on the Ageing, our strategists conducted a stakeholder consultation process with community members and health professionals. The stakeholders generously shared their expertise and lived experience to help this project reach the community’s specific needs, with a particular focus on: dementia, physical health, mental health, social connection, nutrition and digital skills.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pI57baAPCu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CREATIVE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Each aspect of the content writing, design and development of the website was informed by insights from the stakeholders, to ensure the project would fulfil community needs. We made sure the site was easy to use by integrating a very simple user interface into the web design and development. User experience and acceptance testing was a key element of ensuring the site would be practical and enjoyable for its audience.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RgOzDzfM2D\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142014\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Nothing like this existed before now. This project fulfils community needs around healthy ageing in a way that really excited the stakeholders who were involved in the project. This kind of work aligns perfectly with our purpose at NWO: to make a meaningful difference to people’s lives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator','Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138267,142033,1,'Brisbane North PHN website','2022-08-24 01:12:15','2022-08-24 01:12:15','33d71a1b-76c1-44db-aa94-d8d9b48769ee',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Better access, better health',NULL,NULL,'The PHN’s website is where the ‘better access, better health’ vision comes to life and starts important conversations. This was an opportunity to innovate, collaborate and leverage the PHN\'s work through a powerful digital solution. With a clean design, intuitive user journeys and plain English content, this site is transforming the digital experience for stakeholders within and outside the PHN.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yXpuBl6k0n\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47745\",\"47746\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fee2W6XmAG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Every conversation matters when it comes to better community access to good health.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Check out the website\",\"buttonImage\":[],\"internalLink\":[],\"externalLink\":\"https://brisbanenorthphn.org.au/\",\"buttonStyle\":\"outline\",\"buttonColour\":\"black\"}}},\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Brisbane North PHN website','The PHN’s website is where the ‘better access, better health’ vision comes to life and starts important conversations.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138268,142034,1,'Brisbane North PHN website','2022-08-24 01:14:05','2022-08-24 01:14:05','811f7ef0-1e30-42dd-9a15-30a4578d4ed9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Better access, better health',NULL,NULL,'The PHN’s website is where the ‘better access, better health’ vision comes to life and starts important conversations. This was an opportunity to innovate, collaborate and leverage the PHN\'s work through a powerful digital solution. With a clean design, intuitive user journeys and plain English content, this site is transforming the digital experience for stakeholders within and outside the PHN.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yXpuBl6k0n\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47745\",\"47746\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fee2W6XmAG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Every conversation matters when it comes to better community access to good health.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Check out the website\",\"buttonImage\":[],\"internalLink\":[],\"externalLink\":\"https://brisbanenorthphn.org.au/\",\"buttonStyle\":\"outline\",\"buttonColour\":\"black\"}}},\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Brisbane North PHN website','The PHN’s website is where the ‘better access, better health’ vision comes to life and starts important conversations.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138269,142035,1,'Brisbane North PHN website','2022-08-24 01:14:57','2022-08-24 01:14:57','8ce6ed67-fdc3-4219-bda8-0e9c3bad9ea5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Better access, better health',NULL,NULL,'The PHN’s website is where the ‘better access, better health’ vision comes to life and starts important conversations. This was an opportunity to innovate, collaborate and leverage the PHN\'s work through a powerful digital solution. With a clean design, intuitive user journeys and plain English content, this site is transforming the digital experience for stakeholders within and outside the PHN.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yXpuBl6k0n\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47745\",\"47746\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fee2W6XmAG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Every conversation matters when it comes to better community access to good health.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Check out the website\",\"buttonImage\":[],\"internalLink\":[],\"externalLink\":\"https://brisbanenorthphn.org.au/\",\"buttonStyle\":\"outline\",\"buttonColour\":\"black\"}}},\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Brisbane North PHN website','The PHN’s website is where the ‘better access, better health’ vision comes to life and starts important conversations.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138270,142036,1,'Glengara Care','2022-08-24 06:39:06','2022-08-24 06:39:08','1de7c3b4-68e0-4fc9-8152-a9293382eba5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What’s your care factor?',NULL,NULL,'That is the question RetireAustralia is posing to potential residents of the Glengara Care facility. They asked us to help them reach both their 80+ audience and the slightly younger influencers—their children—to communicate what sets Glengara Care apart.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CIgMzACdNE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141522\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141504\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"While Glengara Care has been described as the ‘genuine alternative to aged care’, it often isn’t clear what exactly sets the facility apart from residential aged care facilities. The differentiators ultimately come down to the provision of care: Glengara Care offers care that is personal, loving and delivered in a manner that preserves the recipient’s independence.\\n\\nThe ‘Your Care Factor’ campaign was required to generate leads (and sales) while building awareness around Glengara Care, in comparison to some of the well-known aged care alternatives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gEXzZ5VyHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/716600899?h=4efb4f4cd1&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"GlengaraCare TVC\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The core of the campaign was built from the concept of ‘care’. We drew out two meanings from ‘Your Care Factor’—not only the level of care provided by the facility, but also the decision-making factors that each potential buyer personally cares about. The term ‘care factor’ is deeply familiar, perhaps not so much to the 80+ year old resident market, but more so to their children—the key influencers of this campaign.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PJGiDHCA2X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141505\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qsqwFJwI56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141506\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We created three television commercials that pose the question of ‘What is your care factor?’ by contrasting the realities of people struggling physically and emotionally in a home that doesn’t suit their needs against people receiving the unparalleled care offered at Glengara Care.\\n\\nWhile the videos showcase Glengara Care’s differentiated care offering, the advertisements themselves separate Glengara Care from the alternatives. They’re provocative, fresh and engaging.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3yQnxK2ME5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This project certainly wasn’t an easy one. The final product is the result of fierce determination—both from NWO and RetireAustralia—in the face of adversity such as COVID-19 restrictions, risks and vulnerability. The video shoot was rescheduled numerous times and often our careful planning was swapped out for quick thinking and adaptability.\\nThe end result, however, was worth every bit of effort.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'What’s your care factor?','That is the question RetireAustralia is posing to potential residents of the Glengara Care facility. They asked us to help them reach both their 80+ audience and the slightly younger influencers—their children—through television advertising, to communicate what sets Glengara Care apart.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138271,142037,1,'The School of Distance Education – Charters Towers','2022-08-24 06:52:57','2022-08-24 06:52:57','e19cb148-f6a5-44d2-92db-305f63291be5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The difference a brand can make',NULL,NULL,'This beautiful new brand for SDECT is just one example of how vital visual identity is to telling the true story of any organisation—and how solid marketing strategy, coupled with research, delivers results.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GgxMHLzdFt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Brands should go before you, showcasing a school’s distinctives, paving the way for more positive conversations to come. However, this was not the case at first for the School of Distance Education Charters Towers (SDECT).\\n\\nAs we learned more about the school through in-depth interviews with students, parents and staff, we discovered the school for what it is: contemporary and worthy of its national audience. The school had far surpassed what its brand represented, and it was our job to launch its look into the 21st century.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rq6KvKDblN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We discovered what made SDECT different to other distance education schools: its willingness to accept any child—students who live in isolated locations, have been expelled, live with disabilities or have learning difficulties, or have chronic physical or mental illness. The school\'s level of care, personal attention and customisation sets it apart.\\n\\nThe stories we heard from our research formed the basis of our messaging strategy. We posed this question to prospective families: \'What if an entire school exists only for your child?\' All of our messaging was crafted around this idea.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aqpv5uCKsx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Brand rollout\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We started by replacing the logo, colours and photography to create a fresh, clean and sophisticated look. We developed a range of applications for the new brand across collateral including certificates, banners and signage.\\n\\nWe also developed an informative website separate from the official school website, built for prospective parents. It houses information and stories about learning from home. As part of the website, we developed a range of downloadable fact sheets providing more detail on each topic.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5huCNjtxBM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Campaign\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Once the brand and website were in place, we developed an email campaign to organisations and other schools to build awareness. We sent electronic direct mail to four target groups, each with a clean look and strategic messaging.\\n\\nWe also developed the school’s first-ever social media presence through Facebook. We created content and built an engaged online community within six months, all while we trained and mentored their inhouse communications team to carry the work forward.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lG2tB4Nlor\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"SDECT was not prepared for what came next. Enrolments increased by 255 per cent—from fewer than 900 to 2300—in 2018. And in 2019, we again targeted enrolment growth for SDECT. We also ran a recruitment campaign to meet demand with quality teachers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138272,142038,1,'West Moreton Anglican College','2022-08-24 07:11:53','2022-08-24 07:11:54','f20ced47-07d3-41b9-b755-eb53ad8eaa78',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The school for (real) life campaign',NULL,NULL,'Like schools everywhere, West Moreton Anglican College needed to change its plans to bring parents onto campus to experience the school because of the coronavirus.\n\nThis meant the annual open day was cancelled. But a few months later when restrictions eased, the school had a chance to bring parents back.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kSAkN1lDaq\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Like schools everywhere, West Moreton Anglican College needed to change its plans to bring parents onto campus to experience the school because of the coronavirus.\\n\\nThis meant the annual open day was cancelled. But a few months later when restrictions eased, the school had a chance to bring parents back.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fxOewiuxW6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45330\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-c4rLGz6SQd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We developed a 16-week plan that timed out the lead up to the modified open day, and follow-up of leads afterwards. It outlined a WestMAC-specific brand campaign that celebrated the WestMAC way and positioned the school as a unique and desirable offering compared to other schools in the catchment area.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GVAyDnsmRc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45329\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-o0LzwcEURr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"At the end of the day, parents just want their kids to be happy, healthy and well.\\n\\nWestMAC is a wonderland for kids complete with an agriculture farm, animals and a garden for digging—because that\'s just what kids like doing. It\'s the school for real life.\\n\\nThis campaign included gorgeous hero photography, strategic messaging and a series of videos where students talk about their WestMAC experience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-66MSHWAoOc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/470822168?h=a0ce3a6b80&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/470822520?h=90034f124f&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KSqaU5wR9Y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign resonated with parents in the catchment, and filled the tour. We continued to run the campaign for the rest of the year, encouraging prospective parents to attend a personal tour.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ip4P0zUBCI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45333\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'West Moreton Anglican College','The school for (real) life campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138273,142039,1,NULL,'2022-08-25 00:35:10','2023-03-09 04:28:28','182b2ee2-7391-495a-8aac-20d9e7a72ccb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Director of people and culture',NULL,NULL,NULL,'#### I’m more than NWO’s resident house dog. I’m a muse. 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An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. 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With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138284,142051,1,'Urban Utilities','2022-08-25 02:31:26','2022-08-25 02:31:27','198ca299-d711-415c-af99-4556457378fa',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'EKKA activation',NULL,NULL,'Urban Utilities (UU) knows how important water is to our future, so they’re working hard to protect it. They need Queenslanders to care about water security, too. An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. 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We just had so much fun coming up with the concept and bringing it to life. The EKKA public holiday didn’t hurt, either.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Urban Utilities EKKA activation','Paints a pretty dire picture. Urban Utilities (UU) knows how important water is to our future, so they’re working hard to protect it. They need Queenslanders to care about water security too. An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138286,142053,1,'Your Care Navigator','2022-08-25 02:33:32','2022-08-25 02:33:32','ef6b33a9-2885-4406-8b4d-7e89bb7069e8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator',NULL,NULL,'Ageing can be overwhelming, especially with a dementia diagnosis. There are so many big life decisions to make, services to navigate and logistics to plan. Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support. Additionally, it’s a resource that helps healthcare professionals coordinate care for their patients and provide them with quality resources.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TBzFA0UCIO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142011\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cYowRU3xxP\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Brisbane North PHN asked us to write, design and develop a navigator website that doubles as a one-stop-shop of resources, information and services that promote healthy ageing in the Brisbane North and Moreton Bay region. The project’s goal was to enable people to more proactively manage their own healthcare, while also equipping healthcare professionals and carers with resources to support their care services.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VACsyz6zoc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142009\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Working closely with the client team and the Council on the Ageing, our strategists conducted a stakeholder consultation process with community members and health professionals. The stakeholders generously shared their expertise and lived experience to help this project reach the community’s specific needs, with a particular focus on dementia, physical health, mental health, social connection, nutrition and digital skills.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pI57baAPCu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CREATIVE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Each aspect of the content writing, design and development of the website was informed by insights from the stakeholders, to ensure the project would fulfil community needs. We made sure the site was easy to use by integrating a very simple user interface into the web design and development. User experience and acceptance testing was a key element of ensuring the site would be practical and enjoyable for its audience.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RgOzDzfM2D\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142014\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Nothing like this existed before now. This project fulfils community needs around healthy ageing in a way that really excited the stakeholders who were involved in the project. This kind of work aligns perfectly with our purpose at NWO: to make a meaningful difference to people’s lives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator','Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138289,142056,1,'Seven important questions for effective marcomms','2022-08-25 02:41:37','2022-08-25 02:41:37','9215b7d1-98ec-4c37-916a-dd674e6c929a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VzKHBkk2Ca\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Many companies don’t have the inhouse expertise to create effective marketing communications.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The most common mistake made when they try to do it themselves is that their marcomms lacks a strategic understanding of the customer and/or isn’t linked to a business plan.\\n\\nWithout the right kind of marcomms expertise, you can push out communication that fails to engage or achieve the desired outcome. At NWO, our experienced professionals can develop customised marcomms strategies and compelling content to position your brand perfectly with the right audience.\\n\\nHere’s a handy checklist of the important questions you need to ask and answer before embarking on any form of marcomms.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yJWD4Ckdat\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**1. What does the marketing communication need to deliver?**\\n\\nEvery strategy needs an objective—is it revenue, new customers, enquiries? Set a goal that is measurable and realistic.\\n\\n**2. How are we different?**\\n\\nThink hard about what makes your business unique and differentiates you from your competitors. Then you can market your difference to link to your objective.\\n\\n**3. Who are our competitors?**\\n\\nEffective marcomms starts with a robust analysis of your marketplace competitors. Map their strengths against your own unique offering.\\n\\n**4. Who are our customers?**\\n\\nMost companies think they know their customers but not all go very far beyond the surface. Do you know what they really want? Have you asked them or have you assumed your product or service fits all their needs? How do they buy your products/services? What is their mindset? What problems do they have? These are the types of strategic questions that need to be asked (and answered) to make your marcomms effective.\\n\\n**5. Are we using the right communication channels?**\\n\\nThe best messages are wasted if your desired audience isn’t seeing them. Use the right channel at the right time to ensure your messaging connects and engages.\\n\\n**6. Do we have the right message?**\\n\\nAny business can talk about its product or service, but is that what your customer wants to hear? Acknowledge the problem you are solving for them. Double-check the language suits them. Ensure every message reflects your brand position, your personality, your tone of voice and has the creativity to cut through all the clutter.\\n\\n**7. How are we measuring success?**\\n\\nDefine the measures you’re using to link back to your goals. You can’t manage what you can’t measure.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Qwl8bxCyv8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Maximising your investment in marcomms is your ultimate goal and posing these questions before you start work is crucial to achieving long-term success.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Seven important questions for effective marketing communications','Many companies don’t have the inhouse expertise to create effective marketing communications (marcomms). The most common mistake made when they try to do it themselves is that their marcomms lacks a strategic understanding of the customer and/or isn’t linked to a business plan.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138290,142057,1,'About us','2022-08-25 03:58:21','2022-08-25 03:58:21','2d742949-ea41-4ffd-8d73-e5e8f1780dc5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AIq0spRzjX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Uncross your fingers.\",\"headingColour\":\"text-white\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Let out that breath you’ve been holding.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We’re a creative agency whose clients sleep at night.\\nThere are no jazz hands, no smoke, no mirrors, no special effects.\\nFor our clients, this means creative confidence for them, their team and those higher up the chain. Doesn’t that sound nice for a change?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Work with us\",\"buttonImage\":[],\"internalLink\":[],\"externalLink\":\"/contact\",\"buttonStyle\":\"outline\",\"buttonColour\":\"black\"}},\"new2\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"for **us** and for **you**\",\"buttonImage\":[],\"internalLink\":[],\"externalLink\":\"/contact\",\"buttonStyle\":\"link\",\"buttonColour\":\"black\"}}},\"sectionTitle\":\"Who we are\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-F7hmh5FrPz\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"What\\nmakes us \\ndifferent?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"WE’RE THE AGENCY FOR BIG LIFE MOMENTS.\",\"text\":\"Our work focuses around significant human decisions. Leading people through these moments takes an appreciation for and skill to capture the spectrum of the human experience—deep pain, euphoria and everything between.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"WE SOLVE OUR CLIENTS’ PROBLEMS.\",\"text\":\"We take a pragmatic, common sense approach to strategic and creative work. Our clients find this refreshing because we understand their context and goals.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"OUR PURPOSE DRIVES EVERY DECISION AND ACTION.\",\"text\":\"Purpose-driven work isn\'t rare anymore. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"OUR CLIENTS HAVE CONFIDENCE AND INFLUENCE.\",\"text\":\"All of our creative work is backed by research, accurate insights and robust strategies. 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At NWO, our experienced professionals can develop customised marcomms strategies and compelling content to position your brand perfectly with the right audience.\\n\\nHere’s a handy checklist of the important questions you need to ask and answer before embarking on any form of marcomms.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yJWD4Ckdat\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**1. What does the marketing communication need to deliver?**\\n\\nEvery strategy needs an objective—is it revenue, new customers, enquiries? Set a goal that is measurable and realistic.\\n\\n**2. How are we different?**\\n\\nThink hard about what makes your business unique and differentiates you from your competitors. Then you can market your difference to link to your objective.\\n\\n**3. Who are our competitors?**\\n\\nEffective marcomms starts with a robust analysis of your marketplace competitors. Map their strengths against your own unique offering.\\n\\n**4. Who are our customers?**\\n\\nMost companies think they know their customers but not all go very far beyond the surface. Do you know what they really want? Have you asked them or have you assumed your product or service fits all their needs? How do they buy your products/services? What is their mindset? What problems do they have? These are the types of strategic questions that need to be asked (and answered) to make your marcomms effective.\\n\\n**5. Are we using the right communication channels?**\\n\\nThe best messages are wasted if your desired audience isn’t seeing them. Use the right channel at the right time to ensure your messaging connects and engages.\\n\\n**6. Do we have the right message?**\\n\\nAny business can talk about its product or service, but is that what your customer wants to hear? Acknowledge the problem you are solving for them. Double-check the language suits them. Ensure every message reflects your brand position, your personality, your tone of voice and has the creativity to cut through all the clutter.\\n\\n**7. How are we measuring success?**\\n\\nDefine the measures you’re using to link back to your goals. You can’t manage what you can’t measure.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Qwl8bxCyv8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Maximising your investment in marcomms is your ultimate goal and posing these questions before you start work is crucial to achieving long-term success.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Seven important questions for effective marketing communications','Many companies don’t have the inhouse expertise to create effective marketing communications (marcomms). The most common mistake made when they try to do it themselves is that their marcomms lacks a strategic understanding of the customer and/or isn’t linked to a business plan.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138294,142061,1,'Your Care Navigator','2022-08-25 04:29:46','2022-08-25 04:29:46','b3860405-f473-411c-8768-e97f81a29606',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator',NULL,NULL,'Ageing can be overwhelming, especially with a dementia diagnosis. There are so many big life decisions to make, services to navigate and logistics to plan. Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support. Additionally, it’s a resource that helps healthcare professionals coordinate care for their patients and provide them with quality resources.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TBzFA0UCIO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142011\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cYowRU3xxP\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Brisbane North PHN asked us to write, design and develop a navigator website that doubles as a one-stop-shop of resources, information and services that promote healthy ageing in the Brisbane North and Moreton Bay region. The project’s goal was to enable people to more proactively manage their own healthcare, while also equipping healthcare professionals and carers with resources to support their care services.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VACsyz6zoc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142009\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Working closely with the client team and the Council on the Ageing, our strategists conducted a stakeholder consultation process with community members and health professionals. The stakeholders generously shared their expertise and lived experience to help this project reach the community’s specific needs, with a particular focus on dementia, physical health, mental health, social connection, nutrition and digital skills.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pI57baAPCu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CREATIVE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Each aspect of the content writing, design and development of the website was informed by insights from the stakeholders, to ensure the project would fulfil community needs. We made sure the site was easy to use by integrating a very simple user interface into the web design and development. User experience and acceptance testing was a key element of ensuring the site would be practical and enjoyable for its audience.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RgOzDzfM2D\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142014\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Nothing like this existed before now. This project fulfils community needs around healthy ageing in a way that really excited the stakeholders who were involved in the project. This kind of work aligns perfectly with our purpose at NWO: to make a meaningful difference to people’s lives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator','Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138295,142062,1,'Let us introduce ourselves','2022-08-25 04:31:06','2022-08-25 04:31:06','b3c27641-7ccf-4846-8a52-7c553ed70edf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-caQw6bLp4J\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141536\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138297,142064,1,'Seven important questions for effective marcomms','2022-08-25 04:36:54','2022-08-25 04:36:54','bf530e26-579e-405e-9c12-c5dbead48edd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VzKHBkk2Ca\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Many companies don’t have the inhouse expertise to create effective marketing communications.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The most common mistake made when they try to do it themselves is that their marcomms lacks a strategic understanding of the customer and/or isn’t linked to a business plan.\\n\\nWithout the right kind of marcomms expertise, you can push out communication that fails to engage or achieve the desired outcome. At NWO, our experienced professionals can develop customised marcomms strategies and compelling content to position your brand perfectly with the right audience.\\n\\nHere’s a handy checklist of the important questions you need to ask and answer before embarking on any form of marcomms.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yJWD4Ckdat\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**1. What does the marketing communication need to deliver?**\\n\\nEvery strategy needs an objective—is it revenue, new customers, enquiries? Set a goal that is measurable and realistic.\\n\\n**2. How are we different?**\\n\\nThink hard about what makes your business unique and differentiates you from your competitors. Then you can market your difference to link to your objective.\\n\\n**3. Who are our competitors?**\\n\\nEffective marcomms starts with a robust analysis of your marketplace competitors. Map their strengths against your own unique offering.\\n\\n**4. Who are our customers?**\\n\\nMost companies think they know their customers but not all go very far beneath the surface. Do you know what they really want? Have you asked them or have you assumed your product or service fits all their needs? How do they buy your products/services? What is their mindset? What problems do they have? These are the types of strategic questions that need to be asked (and answered) to make your marcomms effective.\\n\\n**5. Are we using the right communication channels?**\\n\\nThe best messages are wasted if your desired audience isn’t seeing them. Use the right channel at the right time to ensure your messaging connects and engages.\\n\\n**6. Do we have the right message?**\\n\\nAny business can talk about its product or service, but is that what your customer wants to hear? Acknowledge the problem you are solving for them. Double-check the language suits them. Ensure every message reflects your brand position, your personality, your tone of voice and has the creativity to cut through all the clutter.\\n\\n**7. How are we measuring success?**\\n\\nDefine the measures you’re using to link back to your goals. You can’t manage what you can’t measure.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Qwl8bxCyv8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Maximising your investment in marcomms is your ultimate goal and posing these questions before you start work is crucial to achieving long-term success.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Seven important questions for effective marketing communications','Many companies don’t have the inhouse expertise to create effective marketing communications (marcomms). The most common mistake made when they try to do it themselves is that their marcomms lacks a strategic understanding of the customer and/or isn’t linked to a business plan.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138298,142065,1,'Office of Industrial Relations','2022-08-25 06:03:48','2023-03-30 23:10:32','bb4f69e0-b509-4ecf-b73d-3e628deeb1de',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Quad bike safety campaign',NULL,NULL,'Quad bikes are responsible for more deaths in Queensland’s agriculture industry than any other injury mechanism. But quad bikes on their own don’t kill—poor rider behaviour is the real danger.\nOn behalf of the Office of Industrial Relations (OIR), we put our behaviour change expertise and compelling creativity to work, encouraging safer quad bike rider behaviour to significantly reduce quad bikes’ death toll.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JxL4RUaMjM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<br> The OIR asked us to create a behaviour change campaign that connects with Queenslanders who ride quad bikes. Five key messages were at the core of the campaign: </br>\\n<br> 1.\\tAlways wear a helmet </br>\\n<br>2.\\tKeep kids on kids’ bikes </br>\\n<br>3.\\tDon’t double </br>\\n<br>4.\\tDon’t overload </br>\\n<br>5.\\tGet proper quad bike training </br>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7Uja0C1L9z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Surprised by the fact that quad bikes are the biggest killer in the Queensland agriculture industry, we chose to make this the focus of the campaign. Our messaging asked the audience to consider: What would your family do if you didn’t come home safe?\\nTo cut through to the audience, we turned to our tried-and-true behaviour change methodology. We know behaviour is only the surface evidence of a deeper journey—attitudinal change is the real target, and behaviour change follows if it’s something as simple as wearing a helmet. To unlock attitudinal change, we focused on aligning the campaign with the audience’s core values and beliefs. We just had to understand them and write messaging that connects with who they are.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-99iqBGSZfO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CREATIVE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The rollout of the campaign required deft thinking to accommodate the budget and some production parameters, so we worked up solutions that met these requirements while still reaching strong creative standards. Digging deeper strategically, we challenged the illustrative concept the OIR originally briefed, instead conceptualising live action stills underlaying animation, so the audience could see themselves in the video.\\nThe campaign features a series of six videos, radio and press advertisements, posters, DL flyers, and website and digital assets created under a central concept of “Come home safe”.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VQKJ6xIw72\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In its entirety, the campaign is an emotionally compelling and strategic suite of creative that makes a difference to people’s lives, every time a quad bike rider comes home safe.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Office of Industrial Relations | Quad bike safety campaign','Quad bikes are responsible for more deaths in Queensland’s agriculture industry than any other injury mechanism. But quad bikes on their own don’t kill—poor rider behaviour is the real danger. On behalf of the Office of Industrial Relations (OIR), we put our behaviour change expertise and compelling creativity to work, encouraging safer quad bike rider behaviour to significantly reduce quad bikes’ death toll.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138299,142066,1,'Your Care Navigator','2022-08-25 21:34:36','2022-08-25 21:34:36','2b1c361b-7303-4090-9970-dfdd44b209ab',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator',NULL,NULL,'Ageing can be overwhelming, especially with a dementia diagnosis. There are so many big life decisions to make, services to navigate and logistics to plan. 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The project’s goal was to enable people to more proactively manage their own healthcare, while also equipping healthcare professional and carers with resources to support their care services.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VACsyz6zoc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142009\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Working closely with the client team and the Council on the Ageing, our strategists conducted a stakeholder consultation process with community members and health professionals. 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We made sure the site was easy to use by integrating a very simple user interface into the web design and development. User experience and acceptance testing was a key element of ensuring the site would be practical and enjoyable for its audience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RgOzDzfM2D\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142014\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Nothing like this existed before now. This project fulfils community needs around healthy ageing in a way that really excited the stakeholders who were involved in the project. 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Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support. 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The project’s goal was to enable people to more proactively manage their own healthcare, while also equipping healthcare professional and carers with resources to support their care services.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VACsyz6zoc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142009\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Working closely with the client team and the Council on the Ageing, our strategists conducted a stakeholder consultation process with community members and health professionals. 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We made sure the site was easy to use by integrating a very simple user interface into the web design and development. User experience and acceptance testing was a key element of ensuring the site would be practical and enjoyable for its audience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RgOzDzfM2D\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142014\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Nothing like this existed before now. This project fulfils community needs around healthy ageing in a way that really excited the stakeholders who were involved in the project. This kind of work aligns perfectly with our purpose at NWO: to make a meaningful difference to people’s lives.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator','Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138302,142069,1,'Your Care Navigator','2022-08-30 00:13:40','2022-08-30 00:13:40','54e7516a-645a-4442-a5aa-cd4cd6d66c14',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator',NULL,NULL,'Ageing can be overwhelming, especially with a dementia diagnosis. There are so many big life decisions to make, services to navigate and logistics to plan. Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support. Additionally, it’s a resource that helps healthcare professionals coordinate care for their patients and provide them with quality resources.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TBzFA0UCIO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142011\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cYowRU3xxP\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Brisbane North PHN asked us to write, design and develop a navigator website that doubles as a one-stop-shop of resources, information and services that promote healthy ageing in the Brisbane North and Moreton Bay region. The project’s goal was to enable people to more proactively manage their own healthcare, while also equipping healthcare professional and carers with resources to support their care services.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VACsyz6zoc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142009\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Working closely with the client team and the Council on the Ageing, our strategists conducted a stakeholder consultation process with community members and health professionals. 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This project fulfils community needs around healthy ageing in a way that really excited the stakeholders who were involved in the project. This kind of work aligns perfectly with our purpose at NWO: to make a meaningful difference to people’s lives.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator','Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138304,142071,1,'Let us introduce ourselves','2022-09-05 06:28:39','2022-09-05 06:28:39','03b624fe-c5fd-496d-81a9-dd221787f960',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CXP6FGwfrb\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and The Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out). The biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? 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He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-caQw6bLp4J\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141536\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138308,142075,1,'Jul 2015','2022-09-07 07:02:05','2022-09-07 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07:02:55','121560ca-3c61-4cbd-9886-722d03c44775',NULL,NULL,NULL,NULL,'42035.9','114496.21',NULL,'307411.06',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'265375.16','153683.37',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'190737.43',NULL,NULL,NULL,NULL,NULL,NULL),(138365,142132,1,'Apr 2020','2022-09-07 07:02:56','2022-09-07 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07:02:57','00fc94c0-6f3f-4cee-ac55-b210a9ca4387',NULL,NULL,NULL,NULL,'86514.99','130636.12',NULL,'215415.92',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'128900.93','6187.14',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'350163.82',NULL,NULL,NULL,NULL,NULL,NULL),(138367,142134,1,'Jun 2020','2022-09-07 07:02:58','2022-09-07 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07:09:48','84d30560-58c5-4f51-b781-6f33385d26d7',NULL,NULL,NULL,NULL,'27198.52','132741.81',NULL,'314841.39',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'287642.87','201472.06',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'234783.09',NULL,NULL,NULL,NULL,NULL,NULL),(138450,142217,1,'May 2020','2022-09-07 07:09:49','2022-09-07 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07:09:54','445b8e39-3e7c-4e1c-a977-80c87c9c7ce0',NULL,NULL,NULL,NULL,'82653','154948.66',NULL,'284488.19',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'201835.19','60539.21',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'152083.026',NULL,NULL,NULL,NULL,NULL,NULL),(138456,142223,1,'Nov 2020','2022-09-07 07:09:55','2022-09-07 07:09:55','46c06531-c607-4ca9-a89a-804b8a6a954f',NULL,NULL,NULL,NULL,'41268.96','138999.28',NULL,'122433.13',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'81164.17','-54446.59',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'202028.5307',NULL,NULL,NULL,NULL,NULL,NULL),(138457,142224,1,'Dec 2020','2022-09-07 07:09:56','2022-09-07 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07:09:57','dc6d7500-ed70-4c6a-9bb4-af81fa7ef1d1',NULL,NULL,NULL,NULL,'34680.41','127911.34',NULL,'133190.08',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'98509.67','-27157.92',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'126517.9049',NULL,NULL,NULL,NULL,NULL,NULL),(138459,142226,1,'Feb 2021','2022-09-07 07:09:58','2022-09-07 07:09:58','3e260459-d9b6-429b-aba8-329618381cd3',NULL,NULL,NULL,NULL,'17113.54','124028.06',NULL,'168926.4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'151812.86','30111.29',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'151737.957',NULL,NULL,NULL,NULL,NULL,NULL),(138460,142227,1,'Mar 2021','2022-09-07 07:09:59','2022-09-07 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07:10:08','190f1ebe-d30e-41c1-88ad-a5196ca5671a',NULL,NULL,NULL,NULL,'25256.65','127253.23',NULL,'111139.49',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'85882.84','-41369.43',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'151863.49',NULL,NULL,NULL,NULL,NULL,NULL),(138472,142239,1,'Mar 2022','2022-09-07 07:10:09','2022-09-07 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07:10:12','dab93140-7bef-4ac7-b668-e4010206ae9d',NULL,NULL,NULL,NULL,'1828.24','37039.25',NULL,'64384.99',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'62556.75','25518.46',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'354286.06',NULL,NULL,NULL,NULL,NULL,NULL),(138476,142243,1,'Jul 2022','2022-09-07 07:10:13','2022-09-14 23:02:07','813bdf1c-0f67-49af-992c-b74ef457081a',NULL,NULL,NULL,NULL,'109959.71','140',NULL,'207067.45',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'97107.74','0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'397171',NULL,NULL,NULL,NULL,NULL,NULL),(138477,142244,1,'Jul 2022','2022-09-07 07:10:13','2022-09-07 07:10:13','2980e08f-eb88-4435-ae8c-b24a694b0a3c',NULL,NULL,NULL,NULL,'109959.71','206026.29',NULL,'207067.45',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'97107.74','-108905.27',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'397171',NULL,NULL,NULL,NULL,NULL,NULL),(138478,142245,1,'Aug 2022','2022-09-07 07:10:15','2022-09-14 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06:44:15','abf4be49-3fad-4ee6-af21-33600f545e88',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'green',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138484,142251,1,'Surf Life Saving Queensland','2022-09-12 03:45:08','2023-03-30 23:09:59','39f51e5a-5ede-429b-bdb8-be8fe10ac26c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let’s be SharkSmart!',NULL,NULL,'There’s no need to be scared of sharks—we just need to be smart.\nAnd learning is what kids do best, so we created an interactive, educational game for Surf Life Saving 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Armed with our behaviour change expertise, we empowered them with knowledge about how sharks behave—such as their feeding times, where they live and how they hunt—so the kids can make smart choices. 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Based on their responses, each player is assigned one of the four shark types and provided information about that shark. \\nThe whole project is elevated by NWO’s trademark custom illustration and animation—which really brings the beach to life!\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-sfiAs0GFwT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We really blew this brief out of the water: for a limited budget, we built two games from scratch, complete with a catchy custom theme song. \\nProjects like these—fun and engaging but with real purpose—are why we get out of bed every morning. 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We had a whale of a time on this project, so let’s jump right in!',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138485,142252,1,'22 09 RTA Website global img','2022-09-12 03:51:58','2022-09-12 03:51:58','d8ee830d-fb78-46dd-97ee-50e7783b39d1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x921_crop_center-center_82_line/22_09-RTA-Website-global-img.jpg\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x1843_crop_center-center_82_line/22_09-RTA-Website-global-img.jpg\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x768_crop_center-center_82_line/22_09-RTA-Website-global-img.jpg\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1536_crop_center-center_82_line/22_09-RTA-Website-global-img.jpg\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x614_crop_center-center_82_line/22_09-RTA-Website-global-img.jpg\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1228_crop_center-center_82_line/22_09-RTA-Website-global-img.jpg\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x460_crop_center-center_82_line/22_09-RTA-Website-global-img.jpg\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x384_crop_center-center_82_line/22_09-RTA-Website-global-img.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x921_crop_center-center_82_line/22_09-RTA-Website-global-img.jpg.webp\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x1843_crop_center-center_82_line/22_09-RTA-Website-global-img.jpg.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x768_crop_center-center_82_line/22_09-RTA-Website-global-img.jpg.webp\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1536_crop_center-center_82_line/22_09-RTA-Website-global-img.jpg.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x614_crop_center-center_82_line/22_09-RTA-Website-global-img.jpg.webp\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1228_crop_center-center_82_line/22_09-RTA-Website-global-img.jpg.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x460_crop_center-center_82_line/22_09-RTA-Website-global-img.jpg.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x384_crop_center-center_82_line/22_09-RTA-Website-global-img.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":921,\"3072\":1843,\"1280\":768,\"2560\":1536,\"1024\":614,\"2048\":1228,\"768\":460,\"640\":384},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":5208,\"originalImageHeight\":3125,\"placeholder\":\"/9j/4AAQSkZJRgABAQEAlgCWAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAJABADAREAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAgQG/8QAIBAAAgICAQUBAAAAAAAAAAAAAQMCEQAEYQUSMzRxcv/EABYBAQEBAAAAAAAAAAAAAAAAAAIBA//EABwRAAIDAQADAAAAAAAAAAAAAAECABExAxIiQf/aAAwDAQACEQMRAD8A0bts672HYbAQIuAo2PpxF1U19lTkzr5DI0yY4LYraZ2wmZVQqXB4woLF3F19TRFQ9Y9R35OOZjDKVeMZRkLbP//Z\",\"placeholderSvg\":null,\"colorPalette\":[\"#d7deeb\",\"#2b446c\",\"#e16458\",\"#e08558\",\"#8691aa\"],\"lightness\":61,\"placeholderWidth\":1536,\"placeholderHeight\":921,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138486,142253,1,'Residential Tenancies Authority','2022-09-12 03:52:09','2022-09-12 03:52:09','736ad7a5-5a2b-46a1-aa5f-acad3fe2378d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Illustrating tenancy law changes',NULL,NULL,'We all know tenancy can be complicated, from any side of the relationship. So the Residential Tenancy Authority (RTA) has introduced new laws to give tenants, landlords and property managers more certainty and transparency around their tenancy arrangements. We helped the RTA produce four animated videos to serve as friendly reminders about the law changes.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUpdyGgoHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The RTA needed to inform the public about rental reform changes coming into effect on 1 October 2022. With such a broad audience—renters, landlords and property managers—the RTA needed an explanatory tool that relayed the information in an easily digestible, engaging and inclusive way.\\nA collection of animated explainer videos was determined to be the best communication vehicle for reaching the audiences and providing the information.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PLy32UQvPs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos needed a friendly, informative tone that connected with a vast range of people. Aside from separating them by information topics, we also broke the videos down into sections that addressed each of the three key audiences individually—renters, then landlords, then property managers. The audiences were represented by a diverse and inclusive suite of illustrated characters.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oQ8wJZ93RN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Illustration was the real standout for this project. Our illustrative style helped us depict the emotion and shared experience of renting, from all sides of the tenancy relationship. The animation represented various age groups, ethnicities and occupations.\\nThe law changes are explained by friendly, engaging voice-overs that guide the videos.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-sfiAs0GFwT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It was a pleasure to work with the team at RTA to help inform Queenslanders about the upcoming changes to renting laws. They’ve worked hard to make sure renting is fair for all and it was a privilege to be part of bringing this project to life.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138488,142255,1,'Residential Tenancies Authority','2022-09-12 03:53:08','2022-09-12 03:53:08','ef7d0a06-f782-461f-ba2e-d3f157eb7547',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Illustrating tenancy law changes',NULL,NULL,'We all know tenancy can be complicated, from any side of the relationship. So the Residential Tenancy Authority (RTA) has introduced new laws to give tenants, landlords and property managers more certainty and transparency around their tenancy arrangements. We helped the RTA produce four animated videos to serve as friendly reminders about the law changes.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUpdyGgoHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The RTA needed to inform the public about rental reform changes coming into effect on 1 October 2022. With such a broad audience—renters, landlords and property managers—the RTA needed an explanatory tool that relayed the information in an easily digestible, engaging and inclusive way.\\nA collection of animated explainer videos was determined to be the best communication vehicle for reaching the audiences and providing the information.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PLy32UQvPs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos needed a friendly, informative tone that connected with a vast range of people. 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Our illustrative style helped us depict the emotion and shared experience of renting, from all sides of the tenancy relationship. 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With such a broad audience—renters, landlords and property managers—the RTA needed an explanatory tool that relayed the information in an easily digestible, engaging and inclusive way.\\nA collection of animated explainer videos was determined to be the best communication vehicle for reaching the audiences and providing the information.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PLy32UQvPs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos needed a friendly, informative tone that connected with a vast range of people. 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We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MJwz0wrwkL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142807\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RCifzof72P\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Queensland Government needed to establish a subsidiary entity to carry the planning and transmission connection work for potential pumped hydro projects across Queensland. Our creation of the brand for Queensland Hydro involved extensive discovery prior to crafting a brand identity, designing marketing collateral, and copywriting, designing and developing a website.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Fdid0P67Ag\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142816\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As we often do, we began this project with a comprehensive discovery phase. This involved a review of Queensland Hydro’s contemporaries and competitive landscape, consultation with a First Nations advisor on theming and language, and stakeholder workshops to clarify the brand personality, purpose and objectives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5o9yXWhZxU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our deliverables included a brand name, logo, visual identity, collateral, key messaging and content for the website. We kept the design fresh and engaging while accommodating the needs of the various stakeholders involved.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JvkuSRS5qb\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142702\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fjwEEvmBHp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Queensland Hydro will be a vital component in reaching Australia’s aspirational energy goals over the next few decades. Pumped hydro is at the centre of cleaning up Queensland’s energy, and we were delighted to play a role in bringing Queensland Hydro to life.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2XRuH2soQj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142813\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Queensland Hydro | Powering Queensland\'s future','Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero net emissions by 2050. Pumped hydro is the key to achieving this, and the state government is facilitating pumped hydro through a new subsidiary brand. We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138492,142259,1,'Queensland Hydro','2022-09-12 05:48:54','2022-09-12 05:48:54','c4732a84-5a5a-4496-85f4-3a38af1f326e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Powering Queensland’s future',NULL,NULL,'Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero-net emissions by 2050. Pumped hydro energy is the key to achieving this, and Powerlink is facilitating pumped hydro through a new subsidiary brand. We helped Powerlink build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RCifzof72P\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Using funding provided by the Queensland Government, Powerlink needed to establish a subsidiary entity to carry the planning and transmission connection work for potential pumped hydro projects across Queensland. Our creation of the brand for Queensland Hydro involved extensive discovery prior to crafting a brand identity, designing marketing collateral, and copywriting, designing and developing a website.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yIixgz6Yip\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As we often do, we began this project with a comprehensive discovery phase. 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Pumped hydro is at the centre of cleaning up Queensland’s energy, and we were delighted to play a role in bringing Queensland Hydro to life.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138494,142261,1,'Queensland Hydro','2022-09-12 06:03:01','2022-09-12 06:03:01','b11c91da-4b4c-495f-a7b6-a1ac9d58de49',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Powering Queensland’s future',NULL,NULL,'Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero-net emissions by 2050. Pumped hydro energy is the key to achieving this, and Powerlink is facilitating pumped hydro through a new subsidiary brand. We helped Powerlink build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RCifzof72P\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Using funding provided by the Queensland Government, Powerlink needed to establish a subsidiary entity to carry the planning and transmission connection work for potential pumped hydro projects across Queensland. Our creation of the brand for Queensland Hydro involved extensive discovery prior to crafting a brand identity, designing marketing collateral, and copywriting, designing and developing a website.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Fdid0P67Ag\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As we often do, we began this project with a comprehensive discovery phase. 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23:01:03','82a85a7c-8e4b-4de0-b25f-d451d0cc020b',NULL,NULL,NULL,NULL,'12643.06','34494.35',NULL,'50000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'37356.94','5832.59',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(138534,142301,1,'Feb 2017','2022-09-14 23:01:03','2022-09-14 23:01:03','7005e3fb-945c-4d6a-9567-c29e2dc86318',NULL,NULL,NULL,NULL,'16715.3','39918.92',NULL,'72000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'55284.7','16359.28',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(138535,142302,1,'Mar 2017','2022-09-14 23:01:04','2022-09-14 23:01:04','80fefec2-a90d-4f5f-bf7e-c6c52b5e4b5d',NULL,NULL,NULL,NULL,'23188.6','51549.85',NULL,'106000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'82811.4','34244.18',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(138536,142303,1,'Apr 2017','2022-09-14 23:01:06','2022-09-14 23:01:06','4e7e4e6e-3028-4ded-b402-d987cc625743',NULL,NULL,NULL,NULL,'55369.55','66391.21',NULL,'142000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'86630.45','21242.52',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(138537,142304,1,'May 2017','2022-09-14 23:01:06','2022-09-14 23:01:06','f5e657ab-d050-49c8-82e1-729992c025a5',NULL,NULL,NULL,NULL,'64800.67','66855.79',NULL,'145000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'80199.33','15336.4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(138538,142305,1,'Jun 2017','2022-09-14 23:01:07','2022-09-14 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23:01:08','24df564b-424d-4023-ac83-06e5d1be3613',NULL,NULL,NULL,NULL,'124656.28','58940.96',NULL,'318001',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'193344.72','136396.14',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(138540,142307,1,'Aug 2017','2022-09-14 23:01:10','2022-09-14 23:01:10','0d7651e9-e566-4fc4-827c-df2220a542eb',NULL,NULL,NULL,NULL,'127811.15','64351.02',NULL,'159000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'31188.85','-31169.38',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(138541,142308,1,'Sep 2017','2022-09-14 23:01:11','2022-09-14 23:01:11','db7a9fb4-6409-4957-9930-ef201ad66e9d',NULL,NULL,NULL,NULL,'52946.03','66806.66',NULL,'173000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'120053.97','56230.11',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(138542,142309,1,'Oct 2017','2022-09-14 23:01:12','2022-09-14 23:01:12','61d8e994-d5b3-4961-988d-2f08851c94b1',NULL,NULL,NULL,NULL,'31122.94','61372.86',NULL,'198000',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'166877.06','107496.59',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(138543,142310,1,'Nov 2017','2022-09-14 23:01:13','2022-09-14 23:01:13','d1676cfc-2918-4019-a094-0e401633d2f4',NULL,NULL,NULL,NULL,'29012.41','62780.09',NULL,'198020.25',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'169007.84','108220.56',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(138544,142311,1,'Dec 2017','2022-09-14 23:01:14','2022-09-14 23:01:14','00ce7a0d-fb0b-427b-9d7e-f053913b4575',NULL,NULL,NULL,NULL,'34527.87','76058.47',NULL,'199004',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'164476.13','90408.9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(138545,142312,1,'Jan 2018','2022-09-14 23:01:15','2022-09-14 23:01:15','a2399856-a35b-4474-a419-6e656229dd02',NULL,NULL,NULL,NULL,'22421.26','71122.45',NULL,'-231482.9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'-253904.16','-322835.92',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'0',NULL,NULL,NULL,NULL,NULL,NULL),(138546,142313,1,'Feb 2018','2022-09-14 23:01:16','2022-09-14 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23:01:29','292382ea-d90f-49da-a3cf-56c6595eea60',NULL,NULL,NULL,NULL,'29877.13','166573.2',NULL,'185860.76',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'155983.63','-7779.11',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'224400',NULL,NULL,NULL,NULL,NULL,NULL),(138560,142327,1,'Apr 2019','2022-09-14 23:01:30','2022-09-14 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23:01:33','34c381ea-4aef-415e-917d-8af1bc8d2dad',NULL,NULL,NULL,NULL,'53253.62','139028.57',NULL,'215952.4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'162698.78','25530.21',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'231029.76',NULL,NULL,NULL,NULL,NULL,NULL),(138564,142331,1,'Aug 2019','2022-09-14 23:01:34','2022-09-14 23:01:34','52ec1960-4725-4927-89a1-128e5cf95d6d',NULL,NULL,NULL,NULL,'131654.45','150318.01',NULL,'190861.91',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'59207.46','-88104.61',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'311744.69',NULL,NULL,NULL,NULL,NULL,NULL),(138565,142332,1,'Sep 2019','2022-09-14 23:01:35','2022-09-14 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23:01:36','c472e482-2575-4e58-9df9-8bebf62e54cd',NULL,NULL,NULL,NULL,'108744.79','147427.91',NULL,'124740.95',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'15996.16','-129179.1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'167814.45',NULL,NULL,NULL,NULL,NULL,NULL),(138567,142334,1,'Nov 2019','2022-09-14 23:01:37','2022-09-14 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23:01:42','39cdc13e-696b-49cd-9a05-f5538fc64a07',NULL,NULL,NULL,NULL,'27198.52','132741.81',NULL,'314841.39',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'287642.87','201472.06',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'234783.09',NULL,NULL,NULL,NULL,NULL,NULL),(138573,142340,1,'May 2020','2022-09-14 23:01:43','2022-09-14 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23:02:04','0cac2772-b75e-4639-a681-9d6c3997a29b',NULL,NULL,NULL,NULL,'121499.88','151184.05',NULL,'360528.63',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'239028.75','87845.57',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'252449.14',NULL,NULL,NULL,NULL,NULL,NULL),(138596,142363,1,'Apr 2022','2022-09-14 23:02:05','2022-09-14 23:02:05','2de1abaf-dcbd-4786-a354-bb655c7fd6b7',NULL,NULL,NULL,NULL,'155220.38','171232.41',NULL,'316516.04',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'161295.66','-9935.79',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'252645.85',NULL,NULL,NULL,NULL,NULL,NULL),(138597,142364,1,'May 2022','2022-09-14 23:02:06','2022-09-14 23:02:06','94f352ef-9a61-4f7e-9e46-96daa0016b18',NULL,NULL,NULL,NULL,'90871.46','166192.77',NULL,'256968.85',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'166097.39','-94.45',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'354281.48',NULL,NULL,NULL,NULL,NULL,NULL),(138598,142365,1,'Jun 2022','2022-09-14 23:02:06','2022-09-14 23:02:06','a3774905-ca30-4e87-8941-b465f9cd02ea',NULL,NULL,NULL,NULL,'26987.54','115582.23',NULL,'365537.69',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'338550.15','222968.88',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'354286.06',NULL,NULL,NULL,NULL,NULL,NULL),(138599,142366,1,'Jul 2022','2022-09-14 23:02:07','2022-09-14 23:02:07','0abf17c0-c60f-4a9c-b36b-0090923a9191',NULL,NULL,NULL,NULL,'109959.71','140',NULL,'207067.45',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'97107.74','0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'397171',NULL,NULL,NULL,NULL,NULL,NULL),(138600,142367,1,'Aug 2022','2022-09-14 23:02:08','2022-09-14 23:02:08','66cd8c83-23b4-408e-b5ae-fc42a3a3c3b8',NULL,NULL,NULL,NULL,'97424.95','140',NULL,'389540.24',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'292115.29','0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'378091',NULL,NULL,NULL,NULL,NULL,NULL),(138601,142368,1,'Sep 2022','2022-09-14 23:02:09','2022-09-14 23:02:09','81807891-7d49-4bd2-922c-fadee9fd5d52',NULL,NULL,NULL,NULL,'20896.62','0',NULL,'118615.18',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'97718.56','0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'415335',NULL,NULL,NULL,NULL,NULL,NULL),(138603,142370,1,'Sep 2022','2022-09-14 23:16:07','2022-09-14 23:16:07','779a88e0-39a8-4fb5-bbe7-afc992ba4da5',NULL,NULL,NULL,NULL,'20896.62','85,602.76',NULL,'118615.18',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'97718.56','12,163.18',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'415335',NULL,NULL,NULL,NULL,NULL,NULL),(138605,142372,1,'Sep 2022','2022-09-14 23:16:36','2022-09-14 23:16:36','4eb845bc-eb70-43ad-8bfc-3e6d743eac66',NULL,NULL,NULL,NULL,'20896.62','85602.76',NULL,'118615.18',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'97718.56','12,163.18',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'415335',NULL,NULL,NULL,NULL,NULL,NULL),(138608,142375,1,'Behaviour change: a long haul','2022-09-15 01:40:32','2022-09-15 01:40:32','e3d986b1-828e-4a82-902b-437fe426cbeb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Le3COrDzEZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"When it comes to behaviour change, we know what success—and, let\'s face it, failure—looks like. Our successful work has seen countless Queenslanders quit smoking, [influenced the behaviours of people experiencing and perpetrating domestic and family violence](https://newwordorder.com.au/work/dfv-campaign), shaped attitudes towards the COVID-19 vaccination debate and [encouraged safer transport and travel practice](https://newwordorder.com.au/work/department-of-transport-and-main-roads).\\n\\nThe biggest thing we\'ve learned from behaviour change campaigns is you\'re in it for the long haul. People don\'t change their behaviour overnight—especially behaviour around their big life moments. It happens incrementally and although the process is long, it\'s a rewarding one.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hv7VMw0rfy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. Small steps are giant leaps\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pZwTQEcSBv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A good long-term behaviour change campaign is broken down into steps, focusing on the giant leap of that moment in time.\\n\\nWe have been running [**Medical Mums**](https://nwo.staging.nwo.digital/work/medical-mums) as an annual campaign for Brisbane North PHN since 2016. Each year, the focus has shifted slightly, but the core behaviour change message has remained steadfast. \\n\\nWhat began with live-action interviews of GP mums and an Indigenous health nurse grew to include a Medical Dad in the third year, and turned into a refreshingly different illustration with a diverse cast of characters in the fourth, tackling myths and fear tactics head-on. In 2020, our messaging cut through COVID-19 clutter and encouraged parents to continue their children\'s vaccination schedules in spite of hesitancy and uncertainty around the COVID-19 vaccine.\\n\\nEach year moved the conversation along a little further, warranting a slightly different approach each time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PqtgqGncDS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"2. Sustainable, not radical\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0ejVCfsV4W\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With behaviour change campaigns, it\'s not our job to move whole populations from 0 to 100. It’s to elicit in people the desire to change sustainably, so they can lead themselves along the stages of change at their own pace.\\n\\nWe use nudge and switch models for our behaviour change campaigns.\\n\\nFirst articulated by Nobel Prize-winning behavioural economist Richard Thaler, a nudge is an environmental modification that encourages people to make good decisions—like the reminder your dentist sends you to schedule a dental check-up. Nudges exponentially increase the likelihood of people making the behaviour change in that instance, but it means they rely on your reminders for any ongoing change.\\n\\nSwitches are simple activities or thought-changers that encourage people to keep going with their determination to change, allowing them to take responsibility for their behaviours.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FhTmqEMBym\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"3. You can\'t celebrate what you don\'t measure\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8YVR38mNDg\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Metrics are a vital element of a behaviour change campaign—you have to measure the influence you\'ve had on behaviour to know if your campaign is working. It\'s just as important to track your metrics **before** you start the campaign as it is to track them **after** it\'s complete.\\n\\nYour metrics will depend greatly on the behaviour itself (i.e. if you want people to stop [**flushing junk down the toilet**](https://nwo.staging.nwo.digital/work/no-3-campaign), measure how often toilets get clogged in the community). If you\'re stuck, these are some handy general measurements:\\n\\n- social media analytics (to track engagements)\\n- clicks on your website\\n- purchases of your products and services.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GCMDccwt8o\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"4. Perfection isn\'t the goal\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xi8lQq1xIY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"No matter what product you sell, service you deliver or behaviour you change, your audience is always going to be human beings, which means the result will never be perfection.\\n\\nPerfect, complete and consistent change is rarely achievable. If that\'s your goal, behaviour change campaigns aren\'t going to feel rewarding at all. But every step in the right direction is a win, so keep your goals big but realistic, and give people credit for the things they **do** achieve, instead of focusing on where they fall short. Champion every change, no matter how small.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rb4tt4M5KO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Champion your audience through each small step of the behaviour change process and celebrate your wins, big and small. 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It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.\\nSo, yes, brand is powerful. But how specifically can your brand make or break your business outcomes?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hv7VMw0rfy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. 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It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138752,142519,1,'NWO’s library','2022-09-20 01:51:52','2022-09-20 01:51:52','5e988365-f4ee-4aa3-9b44-fdf25349ae77',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GNR5JVAb4U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142504\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h6> Bruce’s pick </h6> \\n<br> <b>Book title: </b> Taste: My Life Through Food</br>\\n<br><b>Author: </b> Stanley Tucci </br>\\n<br>Find it <a href=\\\"https://www.goodreads.com/en/book/show/55360284-taste\\\"> here </a> </br>\\n\\n<h6> Jo’s pick </h6> \\n<b>Book title: </b> A Little Life<br />\\n<b>Author: </b> Hanya Yanagihara <br />\\nFind it <a href=\\\"https://www.goodreads.com/book/show/22822858-a-little-life\\\"> here </a> <br />\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'THE WAYS BRANDS MAKE OR BREAK BUSINESS OUTCOMES','You probably already know your brand is more than just your logo. 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It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138756,142523,1,'NWO’s library','2022-09-20 01:52:38','2022-09-20 01:52:38','d2fd7f89-70ed-41f2-a1f4-4d37459f07fd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GNR5JVAb4U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142504\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h6> Bruce’s pick </h6> \\n<b>Book title: </b> Taste: My Life Through Food\\n<b>Author: </b> Stanley Tucci \\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/55360284-taste\\\"> here </a> \\n\\n<h6> Jo’s pick </h6> \\n<b>Book title: </b> A Little Life\\n<b>Author: </b> Hanya Yanagihara \\nFind it <a href=\\\"https://www.goodreads.com/book/show/22822858-a-little-life\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'THE WAYS BRANDS MAKE OR BREAK BUSINESS OUTCOMES','You probably already know your brand is more than just your logo. 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</a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JGx0iUtQw0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-30JPUv4VRB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142539\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h6> Tim’s pick </h6> \\n<b>Book title: </b> Bullet Train\\n<b>Author: </b> Kotaro Isaka\\nFind it <a href=\\\"https://www.goodreads.com/book/show/56969543-bullet-train\\\"> here </a>\\n\\n<h6> Will’s pick </h6> \\n<b>Book title: </b> A Promised Land\\n<b>Author: </b> Barack Obama\\nFind it <a href=\\\"https://www.goodreads.com/book/show/55361205-a-promised-land\\\"> here </a>\\n\\n<h6> Bec’s pick </h6> \\n<b>Book title: </b> The Queen of Paris: A Novel of Coco Chanel \\n<b>Author: </b> Pamela Binnings Ewan\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/52905204\\\"> here </a>\\n\\n<h6> Liam’s pick </h6> \\n<b>Book title: </b> The Life\\n<b>Author: </b> Malcolm Knox\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/11494870\\\"> here </a>\\n\\n<h6> Marnie’s pick </h6> \\n<b>Book title: </b> Hunt, Gather, Parent\\n<b>Author: </b> Michaeleen Doucleff\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/54304028\\\"> here 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it <a href=\\\"https://www.goodreads.com/book/show/22822858-a-little-life\\\"> here </a>\\n\\n<h6>  Kimi’s pick </h6> \\n<b>Book title: </b> Johnno\\n<b>Author: </b> David Malouf \\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/692871\\\"> here </a>\\n\\n<h6> Bree’s pick </h6> \\n<b>Book title: </b> Taste: Growing up Queer in Australia\\n<b>Author: </b> Benjamin Law\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/44005712-growing-up-queer-in-australia\\\"> here </a>\\n\\n<h6> Suz\' pick </h6> \\n<b>Book title: </b> Thinking, Fast and Slow\\n<b>Author: </b> Daniel Kahneman\\nFind it <a href=\\\"https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JGx0iUtQw0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-30JPUv4VRB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142539\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h6> Tim’s pick </h6> \\n<b>Book title: </b> Bullet Train\\n<b>Author: </b> Kotaro Isaka\\nFind it <a href=\\\"https://www.goodreads.com/book/show/56969543-bullet-train\\\"> here </a>\\n\\n<h6> Will’s pick </h6> \\n<b>Book title: </b> A Promised Land\\n<b>Author: </b> Barack Obama\\nFind it <a href=\\\"https://www.goodreads.com/book/show/55361205-a-promised-land\\\"> here </a>\\n\\n<h6> Bec’s pick </h6> \\n<b>Book title: </b> The Queen of Paris: A Novel of Coco Chanel \\n<b>Author: </b> Pamela Binnings Ewan\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/52905204\\\"> here </a>\\n\\n<h6> Liam’s pick </h6> \\n<b>Book title: </b> The Life\\n<b>Author: </b> Malcolm Knox\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/11494870\\\"> here </a>\\n\\n<h6> Marnie’s pick </h6> \\n<b>Book title: </b> Hunt, Gather, Parent\\n<b>Author: </b> Michaeleen Doucleff\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/54304028\\\"> here 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it <a href=\\\"https://www.goodreads.com/book/show/22822858-a-little-life\\\"> here </a>\\n\\n<h6>  Kimi’s pick </h6> \\n<b>Book title: </b> Johnno\\n<b>Author: </b> David Malouf \\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/692871\\\"> here </a>\\n\\n<h6> Bree’s pick </h6> \\n<b>Book title: </b> Taste: Growing up Queer in Australia\\n<b>Author: </b> Benjamin Law\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/44005712-growing-up-queer-in-australia\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JGx0iUtQw0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-30JPUv4VRB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142539\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h6> Tim’s pick </h6> \\n<b>Book title: </b> Bullet Train\\n<b>Author: </b> Kotaro Isaka\\nFind it <a href=\\\"https://www.goodreads.com/book/show/56969543-bullet-train\\\"> here </a>\\n\\n<h6> Will’s pick </h6> \\n<b>Book title: </b> A Promised Land\\n<b>Author: </b> Barack Obama\\nFind it <a href=\\\"https://www.goodreads.com/book/show/55361205-a-promised-land\\\"> here </a>\\n\\n<h6> Bec’s pick </h6> \\n<b>Book title: </b> The Queen of Paris: A Novel of Coco Chanel \\n<b>Author: </b> Pamela Binnings Ewan\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/52905204\\\"> here </a>\\n\\n<h6> Liam’s pick </h6> \\n<b>Book title: </b> The Life\\n<b>Author: </b> Malcolm Knox\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/11494870\\\"> here </a>\\n\\n<h6> Marnie’s pick </h6> \\n<b>Book title: </b> Hunt, Gather, Parent\\n<b>Author: </b> Michaeleen Doucleff\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/54304028\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3TxZrn3Uej\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'NWO’s library','INSERT',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138789,142556,1,'NWO’s library','2022-09-20 03:10:06','2022-09-20 03:10:06','432c05b8-3460-4770-83b0-d294bb556ca3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GNR5JVAb4U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142504\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h6> Bruce’s pick </h6> \\n<b>Book title: </b> Taste: My Life Through Food\\n<b>Author: </b> Stanley Tucci \\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/55360284-taste\\\"> here </a> \\n\\n<h6> Jo’s pick </h6> \\n<b>Book title: </b> A Little Life\\n<b>Author: </b> Hanya Yanagihara \\nFind it <a href=\\\"https://www.goodreads.com/book/show/22822858-a-little-life\\\"> here </a>\\n\\n<h6>  Kimi’s pick </h6> \\n<b>Book title: </b> Johnno\\n<b>Author: </b> David Malouf \\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/692871\\\"> here </a>\\n\\n<h6> Bree’s pick </h6> \\n<b>Book title: </b> Taste: Growing up Queer in Australia\\n<b>Author: </b> Benjamin Law\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/44005712-growing-up-queer-in-australia\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JGx0iUtQw0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-30JPUv4VRB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142539\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h6> Tim’s pick </h6> \\n<b>Book title: </b> Bullet Train\\n<b>Author: </b> Kotaro Isaka\\nFind it <a href=\\\"https://www.goodreads.com/book/show/56969543-bullet-train\\\"> here </a>\\n\\n<h6> Will’s pick </h6> \\n<b>Book title: </b> A Promised Land\\n<b>Author: </b> Barack Obama\\nFind it <a href=\\\"https://www.goodreads.com/book/show/55361205-a-promised-land\\\"> here </a>\\n\\n<h6> Bec’s pick </h6> \\n<b>Book title: </b> The Queen of Paris: A Novel of Coco Chanel \\n<b>Author: </b> Pamela Binnings Ewan\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/52905204\\\"> here </a>\\n\\n<h6> Liam’s pick </h6> \\n<b>Book title: </b> The Life\\n<b>Author: </b> Malcolm Knox\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/11494870\\\"> here </a>\\n\\n<h6> Marnie’s pick </h6> \\n<b>Book title: </b> Hunt, Gather, Parent\\n<b>Author: </b> Michaeleen Doucleff\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/54304028\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3TxZrn3Uej\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'NWO’s library','INSERT',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138790,142557,1,'NWO’s library','2022-09-20 03:10:24','2022-09-20 03:10:24','ccc70dea-dc39-424c-b80a-86a43aef324e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GNR5JVAb4U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142504\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h6> Bruce’s pick </h6> \\n<b>Book title: </b> Taste: My Life Through Food\\n<b>Author: </b> Stanley Tucci \\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/55360284-taste\\\"> here </a> \\n\\n<h6> Jo’s pick </h6> \\n<b>Book title: </b> A Little Life\\n<b>Author: </b> Hanya Yanagihara \\nFind it <a href=\\\"https://www.goodreads.com/book/show/22822858-a-little-life\\\"> here </a>\\n\\n<h6>  Kimi’s pick </h6> \\n<b>Book title: </b> Johnno\\n<b>Author: </b> David Malouf \\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/692871\\\"> here </a>\\n\\n<h6> Bree’s pick </h6> \\n<b>Book title: </b> Taste: Growing up Queer in Australia\\n<b>Author: </b> Benjamin Law\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/44005712-growing-up-queer-in-australia\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JGx0iUtQw0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-30JPUv4VRB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142539\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h6> Tim’s pick </h6> \\n<b>Book title: </b> Bullet Train\\n<b>Author: </b> Kotaro Isaka\\nFind it <a href=\\\"https://www.goodreads.com/book/show/56969543-bullet-train\\\"> here </a>\\n\\n<h6> Will’s pick </h6> \\n<b>Book title: </b> A Promised Land\\n<b>Author: </b> Barack Obama\\nFind it <a href=\\\"https://www.goodreads.com/book/show/55361205-a-promised-land\\\"> here </a>\\n\\n<h6> Bec’s pick </h6> \\n<b>Book title: </b> The Queen of Paris: A Novel of Coco Chanel \\n<b>Author: </b> Pamela Binnings Ewan\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/52905204\\\"> here </a>\\n\\n<h6> Liam’s pick </h6> \\n<b>Book title: </b> The Life\\n<b>Author: </b> Malcolm Knox\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/11494870\\\"> here </a>\\n\\n<h6> Marnie’s pick </h6> \\n<b>Book title: </b> Hunt, Gather, Parent\\n<b>Author: </b> Michaeleen Doucleff\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/54304028\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3TxZrn3Uej\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'NWO’s library','INSERT',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138791,142558,1,'NWO’s library','2022-09-20 03:12:51','2022-09-20 03:12:51','e9cd5c1e-9970-47a7-b053-abbb6d24a94d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GNR5JVAb4U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142504\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h6> Bruce’s pick </h6> \\n<b>Book title: </b> Taste: My Life Through Food\\n<b>Author: </b> Stanley Tucci \\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/55360284-taste\\\"> here </a> \\n\\n<h6> Jo’s pick </h6> \\n<b>Book title: </b> A Little Life\\n<b>Author: </b> Hanya Yanagihara \\nFind it <a href=\\\"https://www.goodreads.com/book/show/22822858-a-little-life\\\"> here </a>\\n\\n<h6>  Kimi’s pick </h6> \\n<b>Book title: </b> Johnno\\n<b>Author: </b> David Malouf \\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/692871\\\"> here </a>\\n\\n<h6> Bree’s pick </h6> \\n<b>Book title: </b> Taste: Growing up Queer in Australia\\n<b>Author: </b> Benjamin Law\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/44005712-growing-up-queer-in-australia\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JGx0iUtQw0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-30JPUv4VRB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142539\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h6> Tim’s pick </h6> \\n<b>Book title: </b> Bullet Train\\n<b>Author: </b> Kotaro Isaka\\nFind it <a href=\\\"https://www.goodreads.com/book/show/56969543-bullet-train\\\"> here </a>\\n\\n<h6> Will’s pick </h6> \\n<b>Book title: </b> A Promised Land\\n<b>Author: </b> Barack Obama\\nFind it <a href=\\\"https://www.goodreads.com/book/show/55361205-a-promised-land\\\"> here </a>\\n\\n<h6> Bec’s pick </h6> \\n<b>Book title: </b> The Queen of Paris: A Novel of Coco Chanel \\n<b>Author: </b> Pamela Binnings Ewan\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/52905204\\\"> here </a>\\n\\n<h6> Liam’s pick </h6> \\n<b>Book title: </b> The Life\\n<b>Author: </b> Malcolm Knox\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/11494870\\\"> here </a>\\n\\n<h6> Marnie’s pick </h6> \\n<b>Book title: </b> Hunt, Gather, Parent\\n<b>Author: </b> Michaeleen Doucleff\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/54304028\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3TxZrn3Uej\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'NWO’s library','INSERT',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138793,142560,1,'NWO’s library','2022-09-20 03:13:29','2022-09-20 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It’s an equal trade, because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. Their <b> music video for hit single \'Rapp\' </b> is one of our all-time favourites. https://www.youtube.com/watch?v=gc4XErDT84o\\n\\nBut two and a half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight, when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manasalu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Hanson on tour before riding off into the moonlight with Zac. \\n\\nBut the reality was a little less dreamy and a lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. 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But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer, so it’s her we can thank for many of our staff headshots. It’s an equal trade, because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two and a half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight, when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manasalu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Hanson on tour before riding off into the moonlight with Zac. \\n\\nBut the reality was a little less dreamy and a lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business, <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. 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He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. 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Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. 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05:03:15','027d534a-96c6-462b-90c3-8aebc7295d90',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GNR5JVAb4U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142504\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h6> Bruce’s pick </h6> \\n<b>Book title: </b> Taste: My Life Through Food\\n<b>Author: </b> Stanley Tucci \\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/55360284-taste\\\"> here </a> \\n\\n<h6> Jo’s pick </h6> \\n<b>Book title: </b> A Little Life\\n<b>Author: </b> Hanya Yanagihara \\nFind it <a href=\\\"https://www.goodreads.com/book/show/22822858-a-little-life\\\"> here </a>\\n\\n<h6>  Kimi’s pick </h6> \\n<b>Book title: </b> Johnno\\n<b>Author: </b> David Malouf \\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/692871\\\"> here </a>\\n\\n<h6> Bree’s pick </h6> \\n<b>Book title: </b> Taste: Growing up Queer in Australia\\n<b>Author: </b> Benjamin Law\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/44005712-growing-up-queer-in-australia\\\"> here 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href=\\\"https://www.goodreads.com/book/show/55361205-a-promised-land\\\"> here </a>\\n\\n<h6> Bec’s pick </h6> \\n<b>Book title: </b> The Queen of Paris: A Novel of Coco Chanel \\n<b>Author: </b> Pamela Binnings Ewan\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/52905204\\\"> here </a>\\n\\n<h6> Liam’s pick </h6> \\n<b>Book title: </b> The Life\\n<b>Author: </b> Malcolm Knox\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/11494870\\\"> here </a>\\n\\n<h6> Marnie’s pick </h6> \\n<b>Book title: </b> Hunt, Gather, Parent\\n<b>Author: </b> Michaeleen Doucleff\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/54304028\\\"> here 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But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer, so it’s her we can thank for many of our staff headshots. It’s an equal trade, because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two and a half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight, when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manasalu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Hanson on tour before riding off into the moonlight with Zac. \\n\\nBut the reality was a little less dreamy and a lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business, <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-caQw6bLp4J\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141536\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138818,142585,1,'Residential Tenancies Authority','2022-09-20 07:28:51','2022-09-20 07:28:51','3d637cce-7e43-40a4-b069-75266a8ab5ee',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Illustrating tenancy law changes',NULL,NULL,'We all know tenancy can be complicated, from any side of the relationship. So the Residential Tenancy Authority (RTA) has introduced new laws to give tenants, landlords and property managers more certainty and transparency around their tenancy arrangements. We helped the RTA produce four animated videos to serve as friendly reminders about the law changes.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bc8O0czLTg\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028657?h=758f0e7169&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Ending a tenancy\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUpdyGgoHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The RTA needed to inform the public about rental reform changes coming into effect on 1 October 2022. With such a broad audience—renters, landlords and property managers—the RTA needed an explanatory tool that relayed the information in an easily digestible, engaging and inclusive way.\\nA collection of animated explainer videos was determined to be the best communication vehicle for reaching the audiences and providing the information.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-chZ81DIc8w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028691?h=ca954eece2&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Renting with pets\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PLy32UQvPs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos needed a friendly, informative tone that connected with a vast range of people. Aside from separating them by information topics, we also broke the videos down into sections that addressed each of the three key audiences individually—renters, then landlords, then property managers. The audiences were represented by a diverse and inclusive suite of illustrated characters.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oGsU7M7NF2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028774?h=8eb9622a43&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Summary\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oQ8wJZ93RN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Illustration was the real standout for this project. Our illustrative style helped us depict the emotion and shared experience of renting, from all sides of the tenancy relationship. The animation represented various age groups, ethnicities and occupations.\\nThe law changes are explained by friendly, engaging voice-overs that guide the videos.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YFRHfSDQGW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028736?h=a48681755c&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Repair order\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-sfiAs0GFwT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It was a pleasure to work with the team at RTA to help inform Queenslanders about the upcoming changes to renting laws. They’ve worked hard to make sure renting is fair for all and it was a privilege to be part of bringing this project to life.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138821,142588,1,'NWO’s library','2022-09-20 07:41:05','2022-09-20 07:41:05','a2a7d999-c56d-423a-8865-1c867450cd44',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GNR5JVAb4U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142504\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h6> Bruce’s pick </h6> \\n<b>Book title: </b> Taste: My Life Through Food\\n<b>Author: </b> Stanley Tucci \\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/55360284-taste\\\"> here </a> \\n\\n<h6> Jo’s pick </h6> \\n<b>Book title: </b> A Little Life\\n<b>Author: </b> Hanya Yanagihara \\nFind it <a href=\\\"https://www.goodreads.com/book/show/22822858-a-little-life\\\"> here </a>\\n\\n<h6>  Kimi’s pick </h6> \\n<b>Book title: </b> Johnno\\n<b>Author: </b> David Malouf \\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/692871\\\"> here </a>\\n\\n<h6> Bree’s pick </h6> \\n<b>Book title: </b> Growing up Queer in Australia\\n<b>Author: </b> Benjamin Law\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/44005712-growing-up-queer-in-australia\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JGx0iUtQw0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-30JPUv4VRB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142539\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h6> Tim’s pick </h6> \\n<b>Book title: </b> Bullet Train\\n<b>Author: </b> Kotaro Isaka\\nFind it <a href=\\\"https://www.goodreads.com/book/show/56969543-bullet-train\\\"> here </a>\\n\\n<h6> Will’s pick </h6> \\n<b>Book title: </b> A Promised Land\\n<b>Author: </b> Barack Obama\\nFind it <a href=\\\"https://www.goodreads.com/book/show/55361205-a-promised-land\\\"> here </a>\\n\\n<h6> Bec’s pick </h6> \\n<b>Book title: </b> The Queen of Paris: A Novel of Coco Chanel \\n<b>Author: </b> Pamela Binnings Ewan\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/52905204\\\"> here </a>\\n\\n<h6> Liam’s pick </h6> \\n<b>Book title: </b> The Life\\n<b>Author: </b> Malcolm Knox\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/11494870\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3TxZrn3Uej\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8Zua9e4kWu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142587\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h6> Andrew\'s pick </h6> \\n<b>Book title: </b> Boy Swallows Universe\\n<b>Author: </b> Trent Dalton\\nFind it <a href=\\\"https://www.goodreads.com/book/show/37558445-boy-swallows-universe\\\"> here </a>\\n\\n<h6> Suz\' pick </h6> \\n<b>Book title: </b> Thinking, Fast and Slow\\n<b>Author: </b> Daniel Kahneman\\nFind it <a href=\\\"https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow\\\"> here </a>\\n\\n<h6> Marnie’s pick </h6> \\n<b>Book title: </b> Hunt, Gather, Parent\\n<b>Author: </b> Michaeleen Doucleff\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/54304028\\\"> here </a>\\n\\n<h6> Hazel\'s pick </h6> \\n<b>Book title: </b> Odd Dog Out\\n<b>Author: </b> Rob Bidulph\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/30762074\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'NWO’s library','INSERT',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138823,142590,1,'NWO’s library','2022-09-20 07:41:50','2022-09-20 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href=\\\"https://www.goodreads.com/book/show/55361205-a-promised-land\\\"> here </a>\\n\\n<h6> Bec’s pick </h6> \\n<b>Book title: </b> The Queen of Paris: A Novel of Coco Chanel \\n<b>Author: </b> Pamela Binnings Ewan\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/52905204\\\"> here </a>\\n\\n<h6> Liam’s pick </h6> \\n<b>Book title: </b> The Life\\n<b>Author: </b> Malcolm Knox\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/11494870\\\"> here 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href=\\\"https://www.goodreads.com/book/show/55361205-a-promised-land\\\"> here </a>\\n\\n<h6> Bec’s pick </h6> \\n<b>Book title: </b> The Queen of Paris: A Novel of Coco Chanel \\n<b>Author: </b> Pamela Binnings Ewan\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/52905204\\\"> here </a>\\n\\n<h6> Liam’s pick </h6> \\n<b>Book title: </b> The Life\\n<b>Author: </b> Malcolm Knox\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/11494870\\\"> here 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A Little Life by Hanya Yanagihara ... Johnno by David Malouf ... Growing up Queer in Australia by Benjamin Law ... Bullet Train by Kotaro Isaka ... A Promised Land by Barack Obama ... The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan ... The Life by Malcolm Knox',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138836,142603,1,'Residential Tenancies Authority','2022-09-27 05:42:02','2022-09-27 05:42:02','2bee2127-780a-40f8-ad91-a02e2242f7da',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Illustrating tenancy law changes',NULL,NULL,'We all know tenancy can be complicated, from any side of the relationship. So the Residential Tenancy Authority (RTA) has introduced new laws to give tenants, landlords and property managers more certainty and transparency around their tenancy arrangements. 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With such a broad audience—renters, landlords and property managers—the RTA needed an explanatory tool that relayed the information in an easily digestible, engaging and inclusive way.\\nA collection of animated explainer videos was the obvious choice.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-chZ81DIc8w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028691?h=ca954eece2&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Renting with pets\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PLy32UQvPs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos needed a friendly, informative tone that connected with a vast range of people. We broke the videos down into sections that addressed each of the three key audiences individually—renters, then landlords, then property managers. The audiences were represented by a diverse and inclusive suite of illustrated characters.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oGsU7M7NF2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028774?h=8eb9622a43&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Summary\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oQ8wJZ93RN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Illustration was the real standout for this project. 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us introduce ourselves','2022-09-28 04:54:01','2022-09-28 04:54:01','8c49fc09-0e2d-434a-9871-14de5dd8a1a4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-w9CP1Gx40P\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We love her work because she’s a talented graphic designer 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She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. 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It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-caQw6bLp4J\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141536\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138841,142608,1,'Let us introduce ourselves','2022-09-28 05:02:57','2022-09-28 05:02:57','45338c16-62fa-4068-8c38-e1ad0831ac77',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-w9CP1Gx40P\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NZMIACX4C6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and The Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CXP6FGwfrb\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138843,142610,1,'Let us introduce ourselves','2022-09-28 05:04:20','2022-09-28 05:04:20','7b04f0bb-c658-4c10-a85f-de312a99fb3e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5plRbFIWKe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. 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She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? 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He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. 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Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138845,142612,1,'Let us introduce ourselves','2022-09-28 05:05:38','2022-09-28 05:05:38','b45b30be-1c0b-4fbf-88e4-4ffa0131210a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. 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She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. 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It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. 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Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138847,142614,1,'Let us introduce ourselves','2022-09-28 05:06:14','2022-09-28 05:06:14','fc57190f-bd96-46f2-9681-fd77885d40c3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. 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She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138849,142616,1,'Let us introduce ourselves','2022-09-28 05:06:28','2022-09-28 05:06:28','b1979764-5cf9-47ca-9235-4e2ecc4009d6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and The Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138862,142629,1,'NWO’s library','2022-09-28 06:41:58','2022-09-28 06:41:58','791aa6be-5ecc-468d-a290-326928fe1be5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GNR5JVAb4U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142598\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h6> Bruce’s pick </h6> \\n<b>Book title: </b> Taste: My Life Through Food\\n<b>Author: </b> Stanley Tucci \\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/55360284-taste\\\"> here </a> \\n\\n<h6> Jo’s pick </h6> \\n<b>Book title: </b> A Little Life\\n<b>Author: </b> Hanya Yanagihara \\nFind it <a href=\\\"https://www.goodreads.com/book/show/22822858-a-little-life\\\"> here </a>\\n\\n<h6>  Kimi’s pick </h6> \\n<b>Book title: </b> Johnno\\n<b>Author: </b> David Malouf \\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/692871\\\"> here </a>\\n\\n<h6> Bree’s pick </h6> \\n<b>Book title: </b> Growing up Queer in Australia\\n<b>Author: </b> Benjamin Law\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/44005712-growing-up-queer-in-australia\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JGx0iUtQw0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-30JPUv4VRB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142596\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h6> Tim’s pick </h6> \\n<b>Book title: </b> Bullet Train\\n<b>Author: </b> Kotaro Isaka\\nFind it <a href=\\\"https://www.goodreads.com/book/show/56969543-bullet-train\\\"> here </a>\\n\\n<h6> Will’s pick </h6> \\n<b>Book title: </b> A Promised Land\\n<b>Author: </b> Barack Obama\\nFind it <a href=\\\"https://www.goodreads.com/book/show/55361205-a-promised-land\\\"> here </a>\\n\\n<h6> Bec’s pick </h6> \\n<b>Book title: </b> The Queen of Paris: A Novel of Coco Chanel \\n<b>Author: </b> Pamela Binnings Ewan\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/52905204\\\"> here </a>\\n\\n<h6> Liam’s pick </h6> \\n<b>Book title: </b> The Life\\n<b>Author: </b> Malcolm Knox\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/11494870\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3TxZrn3Uej\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8Zua9e4kWu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142595\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h6> Andrew\'s pick </h6> \\n<b>Book title: </b> Boy Swallows Universe\\n<b>Author: </b> Trent Dalton\\nFind it <a href=\\\"https://www.goodreads.com/book/show/37558445-boy-swallows-universe\\\"> here </a>\\n\\n<h6> Suz\' pick </h6> \\n<b>Book title: </b> Thinking, Fast and Slow\\n<b>Author: </b> Daniel Kahneman\\nFind it <a href=\\\"https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow\\\"> here </a>\\n\\n<h6> Marnie’s pick </h6> \\n<b>Book title: </b> Hunt, Gather, Parent\\n<b>Author: </b> Michaeleen Doucleff\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/54304028\\\"> here </a>\\n\\n<h6> Hazel\'s pick </h6> \\n<b>Book title: </b> Odd Dog Out\\n<b>Author: </b> Rob Bidulph\\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/30762074\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tAgWmP7qVi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'NWO’s library','Taste: My Life Through Food by Stanley Tucci ... A Little Life by Hanya Yanagihara ... Johnno by David Malouf ... Growing up Queer in Australia by Benjamin Law ... Bullet Train by Kotaro Isaka ... A Promised Land by Barack Obama ... The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan ... The Life by Malcolm Knox',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138864,142631,1,'Residential Tenancies Authority','2022-09-28 06:45:26','2022-09-28 06:45:26','2175a783-32f4-43c2-91af-2dba6b982641',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Illustrating tenancy law changes',NULL,NULL,'We all know tenancy can be complicated, from any side of the relationship. So the Residential Tenancy Authority (RTA) has introduced new laws to give tenants, landlords and property managers more certainty and transparency around their tenancy arrangements. We helped the RTA produce four animated videos to serve as friendly reminders about the law changes.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bc8O0czLTg\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028657?h=758f0e7169&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Ending a tenancy\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUpdyGgoHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The RTA needed to inform the public about rental reform changes coming into effect on 1 October 2022. With such a broad audience—renters, landlords and property managers—the RTA needed an explanatory tool that relayed the information in an easily digestible, engaging and inclusive way.\\nA collection of animated explainer videos was the obvious choice.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-chZ81DIc8w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028691?h=ca954eece2&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Renting with pets\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PLy32UQvPs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos needed a friendly, informative tone that connected with a vast range of people. We broke the videos down into sections that addressed each of the three key audiences individually—renters, then landlords, then property managers. The audiences were represented by a diverse and inclusive suite of illustrated characters.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oGsU7M7NF2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028774?h=8eb9622a43&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Summary\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oQ8wJZ93RN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Illustration was the real standout for this project. Our illustrative style helped us depict the emotion and shared experience of renting from all sides of the tenancy relationship. The animation represented various age groups, ethnicities and occupations.\\nThe law changes are explained by friendly, engaging voiceovers that guide the videos.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YFRHfSDQGW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028736?h=a48681755c&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Repair order\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-sfiAs0GFwT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It was a pleasure to work with the team at RTA to help inform Queenslanders about the new changes to renting laws. The RTA has worked hard to make sure renting is fair for all and it was a joy to be part of bringing this to life.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138866,142633,1,'Let us introduce ourselves','2022-09-28 06:52:52','2022-09-28 06:52:52','76308ee7-b2e8-4e05-a33e-1e2d5ae03b09',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and The Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. 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Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138870,142637,1,'Let us introduce ourselves','2022-09-28 06:54:59','2022-09-28 06:54:59','ee6ddb3b-9b74-4ba9-984d-f8794ed05c1e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. 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She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. 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But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. 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He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. 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Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138872,142639,1,'Let us introduce ourselves','2022-09-28 06:55:46','2022-09-28 06:55:46','73f2625b-24d0-47f2-a044-5fb0d402c277',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. 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She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138874,142641,1,'Residential Tenancies Authority','2022-09-29 00:19:47','2022-09-29 00:19:47','0261fd4c-69a9-44f6-8fcb-b2ddce8084cf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Illustrating tenancy law changes',NULL,NULL,'We all know tenancy can be complicated, from any side of the relationship. So the Residential Tenancies Authority (RTA) has introduced new laws to give tenants, landlords and property managers more certainty and transparency around their tenancy arrangements. We helped the RTA produce four animated videos to serve as friendly reminders about the law changes.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bc8O0czLTg\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028657?h=758f0e7169&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Ending a tenancy\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUpdyGgoHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The RTA needed to inform the public about rental reform changes coming into effect on 1 October 2022. With such a broad audience—renters, landlords and property managers—the RTA needed an explanatory tool that relayed the information in an easily digestible, engaging and inclusive way.\\nA collection of animated explainer videos was the obvious choice.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-chZ81DIc8w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028691?h=ca954eece2&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Renting with pets\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PLy32UQvPs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos needed a friendly, informative tone that connected with a vast range of people. We broke the videos down into sections that addressed each of the three key audiences individually—renters, then landlords, then property managers. The audiences were represented by a diverse and inclusive suite of illustrated characters.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oGsU7M7NF2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028774?h=8eb9622a43&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Summary\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oQ8wJZ93RN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Illustration was the real standout for this project. 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With such a broad audience—renters, landlords and property managers—the RTA needed an explanatory tool that relayed the information in an easily digestible, engaging and inclusive way.\\nA collection of animated explainer videos was the obvious choice.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-chZ81DIc8w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028691?h=ca954eece2&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Renting with pets\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PLy32UQvPs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos needed a friendly, informative tone that connected with a vast range of people. 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The audiences were represented by a diverse and inclusive suite of illustrated characters.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oGsU7M7NF2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028774?h=8eb9622a43&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Summary\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oQ8wJZ93RN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Illustration was the real standout for this project. 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We helped the RTA produce four animated videos to serve as friendly reminders about the law changes.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138906,142677,1,'Residential Tenancies Authority','2022-10-05 03:53:28','2022-10-05 03:53:28','4c77ae7a-67df-41ff-b22c-5d66e1484078',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Illustrating tenancy law changes',NULL,NULL,'We all know tenancy can be complicated, from any side of the relationship. So the Residential Tenancies Authority (RTA) has introduced new laws to give tenants, landlords and property managers more certainty and transparency around their tenancy arrangements. We helped the RTA produce four animated videos to serve as friendly reminders about the law changes.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bc8O0czLTg\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028657?h=758f0e7169&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Ending a tenancy\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUpdyGgoHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The RTA needed to inform the public about rental reform changes coming into effect on 1 October 2022. With such a broad audience—renters, landlords and property managers—the RTA needed an explanatory tool that relayed the information in an easily digestible, engaging and inclusive way.\\nA collection of animated explainer videos was the obvious choice.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-chZ81DIc8w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028691?h=ca954eece2&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Renting with pets\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PLy32UQvPs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos needed a friendly, informative tone that connected with a vast range of people. We broke the videos down into sections that addressed each of the three key audiences individually—renters, then landlords, then property managers. The audiences were represented by a diverse and inclusive suite of illustrated characters.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oGsU7M7NF2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028774?h=8eb9622a43&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Summary\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oQ8wJZ93RN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Illustration was the real standout for this project. Our illustrative style helped us depict the emotion and shared experience of renting from all sides of the tenancy relationship. The animation represented various age groups, ethnicities and occupations.\\nThe law changes are explained by friendly, engaging voiceovers that guide the videos.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YFRHfSDQGW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028736?h=a48681755c&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Repair order\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-sfiAs0GFwT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It was a pleasure to work with the team at RTA to help inform Queenslanders about the new changes to renting laws. The RTA has worked hard to make sure renting is fair for all and it was a joy to be part of bringing this to life.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138908,142679,1,'Surf Life Saving Queensland','2022-10-05 03:56:33','2022-10-05 03:56:33','63cbc28e-c9f6-468c-b667-ffadb9f2e3bd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let’s be SharkSmart!',NULL,NULL,'There’s no need to be scared of sharks—we just need to be smart.\nAnd learning is what kids do best, so we created an interactive, educational game for Surf Life Saving Queensland to teach primary-school-age kids how they should behave around sharks.\nWe had a whale of a time on this project, so let’s jump right in!',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUpdyGgoHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Surf Life Saving Queensland and the Department of Agriculture and Fisheries are promoting ‘SharkSmart’ messages to primary-school-aged children in a 12-month educational program. They asked us to develop an interactive game that educates kids about sharks and the simple things they can do at the beach to stay safe from shark-related incidents.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PLy32UQvPs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Kids are typically more interested in sharks than afraid of them, so we wanted to nurture that by making the game educational and fun, rather than fear based. Armed with our behaviour change expertise, we empowered them with knowledge about how sharks behave—such as their feeding times, where they live and how they hunt—so the kids can make smart choices. We consulted with primary school teachers to develop the game’s tone and language, ensuring it was as age-appropriate and engaging as possible.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oQ8wJZ93RN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There are so many ways to approach SharkSmart behaviours, so we created not one game, but two mini games with three modes. \\n\\nThe first game—Beach Explorer—is an open-world exploration game, set on a beach. There are items scattered across the beach—like flags, water debris and rips—that prompt questions related to SharkSmart behaviours. If the player answers correctly, they’re rewarded with a beach badge. This game is split into two modes: explorer mode and race mode.\\n\\nThe second game—Which Shark Are You?—asks the players questions about their preferences and human experiences that relate to the behaviours of tiger, bull, white and hammerhead sharks. Based on their responses, each player is assigned one of the four shark types and provided information about that shark. \\nThe whole project is elevated by NWO’s trademark custom illustration and animation—which really brings the beach to life!\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-sfiAs0GFwT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We really blew this brief out of the water: for a limited budget, we built two games from scratch, complete with a catchy custom theme song. \\nProjects like these—fun and engaging but with real purpose—are why we get out of bed every morning. The whole process from conception to delivery was really collaborative with the clients, and that definitely shows in the final product.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138910,142681,1,'Surf Life Saving Queensland','2022-10-05 04:28:42','2022-10-05 04:28:42','37af1017-2295-4d94-a02d-1051d36926ae',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let’s be SharkSmart!',NULL,NULL,'There’s no need to be scared of sharks—we just need to be smart.\nAnd learning is what kids do best, so we created an interactive, educational game for Surf Life Saving Queensland to teach primary-school-age kids how they should behave around sharks.\nWe had a whale of a time on this project, so let’s jump right in!',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUpdyGgoHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Surf Life Saving Queensland and the Department of Agriculture and Fisheries are promoting ‘SharkSmart’ messages to primary-school-aged children in a 12-month educational program. They asked us to develop an interactive game that educates kids about sharks and the simple things they can do at the beach to stay safe from shark-related incidents.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PLy32UQvPs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Kids are typically more interested in sharks than afraid of them, so we wanted to nurture that by making the game educational and fun, rather than fear based. Armed with our behaviour change expertise, we empowered them with knowledge about how sharks behave—such as their feeding times, where they live and how they hunt—so the kids can make smart choices. We consulted with primary school teachers to develop the game’s tone and language, ensuring it was as age-appropriate and engaging as possible.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oQ8wJZ93RN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There are so many ways to approach SharkSmart behaviours, so we created not one game, but two mini games with three modes. \\n\\nThe first game—Beach Explorer—is an open-world exploration game, set on a beach. There are items scattered across the beach—like flags, water debris and rips—that prompt questions related to SharkSmart behaviours. If the player answers correctly, they’re rewarded with a beach badge. This game is split into two modes: explorer mode and race mode.\\n\\nThe second game—Which Shark Are You?—asks the players questions about their preferences and human experiences that relate to the behaviours of tiger, bull, white and hammerhead sharks. Based on their responses, each player is assigned one of the four shark types and provided information about that shark. \\nThe whole project is elevated by NWO’s trademark custom illustration and animation—which really brings the beach to life!\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-sfiAs0GFwT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We really blew this brief out of the water: for a limited budget, we built two games from scratch, complete with a catchy custom theme song. \\nProjects like these—fun and engaging but with real purpose—are why we get out of bed every morning. The whole process from conception to delivery was really collaborative with the clients, and that definitely shows in the final product.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138913,142684,1,'Break away from the same-same with custom illustration','2022-10-09 21:35:20','2022-10-09 21:35:20','48e7e526-039d-4f88-8625-7ced6d7d44ab',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tiYExhhMPf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"The most important thing for a brand is to stand out from the competition.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Too often, companies don\'t understand their brand well enough to know its unique personality and look. \\n\\nAs a result, they use stock imagery, and in doing so, immediately dilute the brand and its message. \\n\\nThis is where custom illustration can play a critical role in a brand standing out from the pack.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZOmCf7hZyl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"There’s nothing more special than something made just for you.\",\"plainText\":\"There’s nothing more special than something made just for you.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cezN1PdcHJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You hold it loudly and proudly for all to see—and they notice because there’s nothing else in the world quite like it. 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23:34:58','d9f4a1c2-2872-4080-b730-3174c6fade78',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NyO0Ik0kgl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Careers\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We are a Brisbane-based agency renowned for our evidence-based, strategic approach to truly wonderful creative work. 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There’s nothing quite like a room full of inspired, inspiring people united by purpose and passion—and we’re thrilled at the idea of you being a part of that.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":\"Careers\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GqLHJAoMsp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"The Benefits\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This is a rare opportunity to join a fast-growing and supportive agency in a very exciting phase of its evolution. A competitive salary will be negotiated.\\nEveryone at NWO enjoys fantastic benefits – from flexibility to bonuses, professional development and a comprehensive wellbeing program.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Flexibility and additional leave**\\n\\n- Hybrid working environment with genuine flexibility work from home and our office at Greenslopes\\n- One day per semester of paid study leave\\n- Early, late and split day options\\n- Extra day of leave for an extra happy birthday\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Bonus benefits**\\n\\n- $650 a year via AirWallex to spend on you, however you choose ($50 a month–extra $50 in your birthday month)\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new5\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Professional development**\\n\\n- Work with top executives in wide-ranging sectors\\n- Gain deep expertise across all creative fields\\n- Flexible teams means you’ll work on every account\\n- Paid professional membership of your choice\\n- Annual $1000 professional development budget\\n- Learning and development plan for every employee\\n- Study leave for post-graduate study\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new6\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Wellbeing**\\n\\n- Weekly or fortnightly 1-1 with direct manager\\n- Quarterly goal-setting and performance review\\n- Free access to Employee Assistance Program\\n- Intentional Wellbeing at Work program, including massage and yoga\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new7\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Happy Friyay (and every other day)**\\n\\n- Weekly team lunches and drinks\\n- Quarterly team nights out\\n- EOFY and Christmas staff parties\\n- Mid-year and end-of-year all-team days to rest, reflect and plan\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LhE8ewXDdj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"What\'s next?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"If this role sounds perfect for you, fill in the apply form below, and attach your cover letter and a link to your website or portfolio. \\n\\nWe’re looking forward to saying hello!\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BtRUbwXzyb\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-s0nVisNYi6\",\"content\":{\"fields\":{\"spacer\":\"pt-8 md:pt-16 bg-black\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fz4qdj0CRS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":\"<div id=\\\"applicationForm\\\">\\n<script charset=\\\"utf-8\\\" type=\\\"text/javascript\\\" src=\\\"//js.hsforms.net/forms/v2.js\\\"></script>\\n<script>\\n  hbspt.forms.create({\\n    region: \\\"na1\\\",\\n    portalId: \\\"8394441\\\",\\n    formId: \\\"54bb36ff-8ada-4b4f-b1f9-73d1c7fc42c6\\\"\\n  });\\n</script>\\n</div>\",\"backgroundColour\":\"bg-black\",\"sectionTitle\":\"Application forms\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Careers at New Word Order','We are a Brisbane-based agency renowned for our evidence-based, strategic approach to truly wonderful creative work','careers design copy digital','New Word Order',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138945,142716,1,NULL,'2022-10-18 00:33:26','2023-03-09 04:28:32','4924d72c-6215-4ba3-9865-9478646359be',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Art director',NULL,NULL,NULL,'#### As our art director, Mike helps articulate and express brands\' purposes and personalities through compelling visuals that provoke a reaction, knowing it\'s these things that connect with customers.\n\nHe has a mix of experience across sectors from food and beverage to gaming, tech, sportswear and fashion. And after years of working with brands like Playstation, McDonald\'s and HP—and time spent both in agency-land and inhouse—Mike brings a 360º view to any client brief. This eclectic mix keeps the pencil sharpened, the MacBook charged and the noggin\' full of creative fuel, ready to share with you.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'https://www.linkedin.com/in/michaelballantyne/',NULL,NULL,NULL,NULL,'blue',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138946,142717,1,'What a $10,000-per-month ad agency retainer gets you','2022-10-18 00:44:19','2022-10-20 00:46:10','40c601ee-b69b-48c9-97ab-d40d03e5688f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Le3COrDzEZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"What a $10,000-per-month ad agency retainer gets you\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Advertising agency and client retainer agreements sometimes get a bad rap. From both sides of the equation, there can be a fear about the ‘value’ factor. Clients might be concerned about outlaying a set amount and not seeing value delivered, while agencies worry about over-servicing, over-delivering and having to absorb costs.  \\n\\nThe truth, as always, lies somewhere in the middle. A good agency retainer agreement that is well-scoped and structured will provide fair value to both parties along with other significant benefits.  \\n\\nHere at New Word Order, we operate on a retainer basis with a number of clients. Not all, as other clients prefer the fee-for-project model. But our experience with retainers has given us a good appreciation of why they work and how to avoid pitfalls.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Let’s look at the benefits of an agency retainer agreement.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new4\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Build long term relationship and trust\",\"text\":\"Supplier relationships built over time offer incredible advantages for your business, and add to your bottom line. When your agency works constantly with you and becomes familiar with your tone, style and business objectives, you’ll see huge efficiencies and autonomy that save you time and money.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Fuller understanding of your brand, business and sector\",\"text\":\"Agencies, on the whole, are very good at diving into your business and learning intimate details about your brand, business operations, objectives and your sector as whole. This is accentuated when there is a retainer in place, as the commitment goes way beyond a specific project needs.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Access to all of the agency’s services\",\"text\":\"When you operate on a project basis, you may only be afforded certain service functions to fulfil that project (e.g. the digital team for a website build). But when you’re working under a retainer arrangement, all of the agency’s services are available to you. This could include strategy, branding, copywriting, design, digital, PR, media, and any other functions or expertise the agency houses.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Your work is prioritised\",\"text\":\"Few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it. There are always jobs on the go. But on a retainer, your work is prioritised so quick turnarounds can be achieved if required. Our agreement with retainer clients is that their work happens when it needs to happen, so they jump the queue whenever necessary.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"No surprise costs and lower hourly rates\",\"text\":\"For clients, the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency. The no-surprise-invoices guarantee is worth the price of admission. Usually retainers also mean lower hourly rates than the rack rates, as agencies know what income is being delivered and can resource accordingly.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Transparency and reporting\",\"text\":\"A normal part of our retainer agreements is for regular reporting of how hours and services are being spent in any given month, so clients remain fully informed at all times. Never will you get to the end of the month and wonder what the agency has been doing for your investment. Retainer reconciliations are standard practice.\"}},\"new7\":{\"type\":\"6\",\"fields\":{\"heading\":\"Proactive strategic thinking\",\"text\":\"Long-term relationships provide the stability required for agencies to focus more clearly on business outcomes rather than project deliverables. Under a retainer the relationship is more likely to shift from being transactional and project driven to strategic. Rather than just being project-responsive, your agency can adopt a proactive approach to your marketing strategy and cultivate more creative growth opportunities.\"}},\"new8\":{\"type\":\"6\",\"fields\":{\"heading\":\"Holistic business approach\",\"text\":\"It also allows you to use your retained agency across all your needs so they can holistically contribute to the success of your business. This is more efficient than using multiple agencies for different projects as no single agency is then responsible for overall strategy, measurement and achievement of marketing goals.\"}}}}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oPyuRVewRa\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142777\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-m0UjFdziAZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"So what will a $10,000-per-month retainer get you?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Don’t get caught up in the $10,000 figure. Retainer figures are mostly determined by the client’s marketing budget and your needs. So whether you need to halve it, double it, quarter it or triple it—it doesn’t matter. We just want to provide a guide on what you can expect from a $10,000 monthly retainer budget at New Word Order.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Strategy (Strategic direction, research, analysis, advisory and consultation)\",\"text\":\"12 hours a month\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Client Service (Account direction, management, production, coordination)\",\"text\":\"18 hours a month\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Creative Direction\",\"text\":\"4 hours a month\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Copywriting\",\"text\":\"4 hours a month\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"Art Direction\",\"text\":\"6 hours a month\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Graphic Design\",\"text\":\"16 hours a month\"}}}}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Compare this to the cost of employing a marketing manager and contracting an agency to work on ad-hoc projects and the value is plain to see.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Ioo01jWr8b\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Want to know more? Call us for a confidential chat about retainers or other ways of working with New Word Order.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The ways brands make or break business outcomes','You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138947,142718,1,'The ways brands make or break businesses','2022-10-18 00:44:20','2022-10-18 00:44:20','181a9ba0-9576-4e65-8496-08c587492cd2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Le3COrDzEZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.\\nSo, yes, brand is powerful. But how specifically can your brand make or break your business?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new2\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"1. Quality\",\"text\":\"Quality is a great place to start because everybody values it, even when they are price driven. \\nTo do business with you means your customer is hoping or expecting you’ll live up to a quality expectation, regardless of how much you cost. Your reliability and trustworthiness shine through in the quality of your branding—its professional design, messaging, imagery, and product and service delivery suggest a lot about the quality of your business.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"2. Subliminal messages\",\"text\":\"You may not realise how much your brand says about you. \\nJust like quality, your brand communicates subtle cues on your character, your way of working, and whether you are quirky, fun, classy or expensive. For example, think about how much a restaurant’s brand reputation relies on subtle cues—like the dining room’s ambiance, menu design or willingness to cater to dietary requirements. Like it or not, customers subliminally build cues into an overall positive or negative perception of your brand. And if your brand is giving off the wrong message, it will damage your business by attracting the wrong people or repelling the right ones.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"3. Clarity of offering\",\"text\":\"Does your brand say what you do? \\nHow many more customers could quickly understand your offering and start working with you if you made it easier to understand your product or service offering, from even just a name and tagline? \\nAnd when you have sub-brands, good ‘brand architecture’ helps people understand how it all fits together, clears up confusion and makes it easier for customers to find what they want in your offering.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"4. Your people\",\"text\":\"Brand is not just for your customers. \\nYour own people respond, both consciously and subconsciously, in many ways to your brand and draw a lot of meaning, value and purpose from what your brand is about. They can represent and deliver your brand experience. \\nYou can develop an ‘employer brand’, which is usually an extension of the main brand. Shape it to suit your inhouse story, guide your culture and boost engagement, ownership and recruitment in tight labour markets.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"5. Memorability\",\"text\":\"How many times have you enjoyed a TV commercial—only to forget what brand was advertising?\\nBringing a brand experience isn’t enough. You need to be found and remembered by name. Whether or not you’re advertising digitally, it’s not actually all about the click. URLs still get keyed in manually, especially from non-digital advertising or other brand touchpoints, and the right name must be easy to remember and type.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"6. Distinctives\",\"text\":\"What makes you stand out from your competition? \\nEvery business needs to stand out, even if that manifests differently for each. Looking unique, showing the potential to offer something the others don’t and being the specific solution to a customer’s needs: It all helps to sell the business. And while this sounds more like marketing, brand is key to giving marketing a distinctive story to tell.\"}},\"new7\":{\"type\":\"6\",\"fields\":{\"heading\":\"7. Competitive advantage\",\"text\":\"Are you using any of the above to give your brand a competitive advantage? \\nIf your competition is doing better at any or all of the above, then you’re giving them the advantage and will lose business to them. Conversely, investing in brand will give you the edge.\"}}}}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Never forget: Even if you don’t see anything wrong with your brand, your staff and customers might have a different perspective. Getting an unfiltered opinion from them could help you make powerful changes to your brand and, in turn, your business.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The ways brands make or break business outcomes','You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138951,142722,1,'The ways brands make or break businesses','2022-10-18 00:50:13','2022-10-18 00:50:13','58841f73-82c1-4673-bb4a-3ee9712cfb5a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Le3COrDzEZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.\\nSo, yes, brand is powerful. But how specifically can your brand make or break your business?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new2\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"1. Quality\",\"text\":\"Quality is a great place to start because everybody values it, even when they are price driven. \\nTo do business with you means your customer is hoping or expecting you’ll live up to a quality expectation, regardless of how much you cost. Your reliability and trustworthiness shine through in the quality of your branding—its professional design, messaging, imagery, and product and service delivery suggest a lot about the quality of your business.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"2. Subliminal messages\",\"text\":\"You may not realise how much your brand says about you. \\nJust like quality, your brand communicates subtle cues on your character, your way of working, and whether you are quirky, fun, classy or expensive. For example, think about how much a restaurant’s brand reputation relies on subtle cues—like the dining room’s ambiance, menu design or willingness to cater to dietary requirements. Like it or not, customers subliminally build cues into an overall positive or negative perception of your brand. And if your brand is giving off the wrong message, it will damage your business by attracting the wrong people or repelling the right ones.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"3. Clarity of offering\",\"text\":\"Does your brand say what you do? \\nHow many more customers could quickly understand your offering and start working with you if you made it easier to understand your product or service offering, from even just a name and tagline? \\nAnd when you have sub-brands, good ‘brand architecture’ helps people understand how it all fits together, clears up confusion and makes it easier for customers to find what they want in your offering.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"4. Your people\",\"text\":\"Brand is not just for your customers. \\nYour own people respond, both consciously and subconsciously, in many ways to your brand and draw a lot of meaning, value and purpose from what your brand is about. They can represent and deliver your brand experience. \\nYou can develop an ‘employer brand’, which is usually an extension of the main brand. Shape it to suit your inhouse story, guide your culture and boost engagement, ownership and recruitment in tight labour markets.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"5. Memorability\",\"text\":\"How many times have you enjoyed a TV commercial—only to forget what brand was advertising?\\nBringing a brand experience isn’t enough. You need to be found and remembered by name. Whether or not you’re advertising digitally, it’s not actually all about the click. URLs still get keyed in manually, especially from non-digital advertising or other brand touchpoints, and the right name must be easy to remember and type.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"6. Distinctives\",\"text\":\"What makes you stand out from your competition? \\nEvery business needs to stand out, even if that manifests differently for each. Looking unique, showing the potential to offer something the others don’t and being the specific solution to a customer’s needs: It all helps to sell the business. And while this sounds more like marketing, brand is key to giving marketing a distinctive story to tell.\"}},\"new7\":{\"type\":\"6\",\"fields\":{\"heading\":\"7. Competitive advantage\",\"text\":\"Are you using any of the above to give your brand a competitive advantage? \\nIf your competition is doing better at any or all of the above, then you’re giving them the advantage and will lose business to them. Conversely, investing in brand will give you the edge.\"}}}}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Never forget: Even if you don’t see anything wrong with your brand, your staff and customers might have a different perspective. Getting an unfiltered opinion from them could help you make powerful changes to your brand and, in turn, your business.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The ways brands make or break business outcomes','You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138952,142723,1,'The ways brands make or break businesses','2022-10-18 00:50:14','2022-10-18 00:50:14','a0a218c1-1b4a-4e38-86ea-ef07436a9620',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Le3COrDzEZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.\\nSo, yes, brand is powerful. But how specifically can your brand make or break your business?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new2\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"1. Quality\",\"text\":\"Quality is a great place to start because everybody values it, even when they are price driven. \\nTo do business with you means your customer is hoping or expecting you’ll live up to a quality expectation, regardless of how much you cost. Your reliability and trustworthiness shine through in the quality of your branding—its professional design, messaging, imagery, and product and service delivery suggest a lot about the quality of your business.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"2. Subliminal messages\",\"text\":\"You may not realise how much your brand says about you. \\nJust like quality, your brand communicates subtle cues on your character, your way of working, and whether you are quirky, fun, classy or expensive. For example, think about how much a restaurant’s brand reputation relies on subtle cues—like the dining room’s ambiance, menu design or willingness to cater to dietary requirements. Like it or not, customers subliminally build cues into an overall positive or negative perception of your brand. And if your brand is giving off the wrong message, it will damage your business by attracting the wrong people or repelling the right ones.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"3. Clarity of offering\",\"text\":\"Does your brand say what you do? \\nHow many more customers could quickly understand your offering and start working with you if you made it easier to understand your product or service offering, from even just a name and tagline? \\nAnd when you have sub-brands, good ‘brand architecture’ helps people understand how it all fits together, clears up confusion and makes it easier for customers to find what they want in your offering.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"4. Your people\",\"text\":\"Brand is not just for your customers. \\nYour own people respond, both consciously and subconsciously, in many ways to your brand and draw a lot of meaning, value and purpose from what your brand is about. They can represent and deliver your brand experience. \\nYou can develop an ‘employer brand’, which is usually an extension of the main brand. Shape it to suit your inhouse story, guide your culture and boost engagement, ownership and recruitment in tight labour markets.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"5. Memorability\",\"text\":\"How many times have you enjoyed a TV commercial—only to forget what brand was advertising?\\nBringing a brand experience isn’t enough. You need to be found and remembered by name. Whether or not you’re advertising digitally, it’s not actually all about the click. URLs still get keyed in manually, especially from non-digital advertising or other brand touchpoints, and the right name must be easy to remember and type.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"6. Distinctives\",\"text\":\"What makes you stand out from your competition? \\nEvery business needs to stand out, even if that manifests differently for each. Looking unique, showing the potential to offer something the others don’t and being the specific solution to a customer’s needs: It all helps to sell the business. And while this sounds more like marketing, brand is key to giving marketing a distinctive story to tell.\"}},\"new7\":{\"type\":\"6\",\"fields\":{\"heading\":\"7. Competitive advantage\",\"text\":\"Are you using any of the above to give your brand a competitive advantage? \\nIf your competition is doing better at any or all of the above, then you’re giving them the advantage and will lose business to them. Conversely, investing in brand will give you the edge.\"}}}}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Never forget: Even if you don’t see anything wrong with your brand, your staff and customers might have a different perspective. Getting an unfiltered opinion from them could help you make powerful changes to your brand and, in turn, your business.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The ways brands make or break business outcomes','You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138953,142724,1,'What a $10,000-per-month ad agency retainer gets you','2022-10-18 00:50:59','2022-10-18 00:50:59','f12674c0-028d-4e21-99ba-705ad5202064',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Le3COrDzEZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":null,\"backgroundColour\":\"bg-white\",\"textBuilder\":[],\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The ways brands make or break business outcomes','You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138955,142726,1,'What a $10,000-per-month ad agency retainer gets you','2022-10-18 00:51:49','2022-10-18 00:51:49','72d634cb-3e1e-406b-b63e-17e5ea907272',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Le3COrDzEZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"What a $10,000-per-month ad agency retainer gets you\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Advertising agency and client retainer agreements sometimes get a bad rap. From both sides of the equation, there can be a fear about the ‘value’ factor. Clients might be concerned about outlaying a set amount and not seeing value delivered, while agencies worry about over-servicing, over-delivering and having to absorb costs.  \\n\\nThe truth, as always, lies somewhere in the middle. A good agency retainer agreement that is well-scoped and structured will provide fair value to both parties along with other significant benefits.  \\n\\nHere at New Word Order, we operate on a retainer basis with a number of clients. Not all, as other clients prefer the fee-for-project model. But our experience with retainers has given us a good appreciation of why they work and how to avoid pitfalls. \\n\\nLet’s look at the benefits of an agency retainer agreement.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The ways brands make or break business outcomes','You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138957,142728,1,'What a $10,000-per-month ad agency retainer gets you','2022-10-18 00:54:02','2022-10-18 00:54:02','a434b688-cca9-4d66-9d17-53f107669b7a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Le3COrDzEZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"What a $10,000-per-month ad agency retainer gets you\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Advertising agency and client retainer agreements sometimes get a bad rap. From both sides of the equation, there can be a fear about the ‘value’ factor. Clients might be concerned about outlaying a set amount and not seeing value delivered, while agencies worry about over-servicing, over-delivering and having to absorb costs.  \\n\\nThe truth, as always, lies somewhere in the middle. A good agency retainer agreement that is well-scoped and structured will provide fair value to both parties along with other significant benefits.  \\n\\nHere at New Word Order, we operate on a retainer basis with a number of clients. Not all, as other clients prefer the fee-for-project model. But our experience with retainers has given us a good appreciation of why they work and how to avoid pitfalls. \\n\\nLet’s look at the benefits of an agency retainer agreement.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Build long term relationship and trust\",\"text\":\"Supplier relationships built over time offer incredible advantages for your business, and add to your bottom line. When your agency works constantly with you and becomes familiar with your tone, style and business objectives, you’ll see huge efficiencies and autonomy that save you time and money.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Fuller understanding of your brand, business and sector\",\"text\":\"Agencies, on the whole, are very good at diving into your business and learning intimate details about your brand, business operations, objectives and your sector as whole. This is accentuated when there is a retainer in place, as the commitment goes way beyond a specific project needs.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Access to all of the agency’s services\",\"text\":\"When you operate on a project basis, you may only be afforded certain service functions to fulfil that project (e.g. the digital team for a website build). But when you’re working under a retainer arrangement, all of the agency’s services are available to you. This could include strategy, branding, copywriting, design, digital, PR, media, and any other functions or expertise the agency houses.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Your work is prioritised\",\"text\":\"Few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it. There are always jobs on the go. But on a retainer, your work is prioritised so quick turnarounds can be achieved if required. Our agreement with retainer clients is that their work happens when it needs to happen, so they jump the queue whenever necessary.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"No surprise costs and lower hourly rates\",\"text\":\"For clients, the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency. The no-surprise-invoices guarantee is worth the price of admission. Usually retainers also mean lower hourly rates than the rack rates, as agencies know what income is being delivered and can resource accordingly.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Transparency and reporting\",\"text\":\"A normal part of our retainer agreements is for regular reporting of how hours and services are being spent in any given month, so clients remain fully informed at all times. Never will you get to the end of the month and wonder what the agency has been doing for your investment. Retainer reconciliations are standard practice.\"}}}}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The ways brands make or break business outcomes','You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138959,142730,1,'What a $10,000-per-month ad agency retainer gets you','2022-10-18 00:57:16','2022-10-18 00:57:16','e9de6037-d952-48bf-b677-ac11595df9f8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Le3COrDzEZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"What a $10,000-per-month ad agency retainer gets you\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Advertising agency and client retainer agreements sometimes get a bad rap. From both sides of the equation, there can be a fear about the ‘value’ factor. Clients might be concerned about outlaying a set amount and not seeing value delivered, while agencies worry about over-servicing, over-delivering and having to absorb costs.  \\n\\nThe truth, as always, lies somewhere in the middle. A good agency retainer agreement that is well-scoped and structured will provide fair value to both parties along with other significant benefits.  \\n\\nHere at New Word Order, we operate on a retainer basis with a number of clients. Not all, as other clients prefer the fee-for-project model. But our experience with retainers has given us a good appreciation of why they work and how to avoid pitfalls. \\n\\nLet’s look at the benefits of an agency retainer agreement.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Build long term relationship and trust\",\"text\":\"Supplier relationships built over time offer incredible advantages for your business, and add to your bottom line. When your agency works constantly with you and becomes familiar with your tone, style and business objectives, you’ll see huge efficiencies and autonomy that save you time and money.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Fuller understanding of your brand, business and sector\",\"text\":\"Agencies, on the whole, are very good at diving into your business and learning intimate details about your brand, business operations, objectives and your sector as whole. This is accentuated when there is a retainer in place, as the commitment goes way beyond a specific project needs.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Access to all of the agency’s services\",\"text\":\"When you operate on a project basis, you may only be afforded certain service functions to fulfil that project (e.g. the digital team for a website build). But when you’re working under a retainer arrangement, all of the agency’s services are available to you. This could include strategy, branding, copywriting, design, digital, PR, media, and any other functions or expertise the agency houses.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Your work is prioritised\",\"text\":\"Few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it. There are always jobs on the go. But on a retainer, your work is prioritised so quick turnarounds can be achieved if required. Our agreement with retainer clients is that their work happens when it needs to happen, so they jump the queue whenever necessary.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"No surprise costs and lower hourly rates\",\"text\":\"For clients, the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency. The no-surprise-invoices guarantee is worth the price of admission. Usually retainers also mean lower hourly rates than the rack rates, as agencies know what income is being delivered and can resource accordingly.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Transparency and reporting\",\"text\":\"A normal part of our retainer agreements is for regular reporting of how hours and services are being spent in any given month, so clients remain fully informed at all times. Never will you get to the end of the month and wonder what the agency has been doing for your investment. Retainer reconciliations are standard practice.\"}}}}},\"new4\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"So what will a $10,000-per-month retainer get you?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new5\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Don’t get caught up in the $10,000 figure. Retainer figures are mostly determined by the client’s marketing budget and your needs. So whether you need to halve it, double it, quarter it or triple it—it doesn’t matter. We just want to provide a guide on what you can expect from a $10,000 monthly retainer budget at New Word Order.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new6\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Strategy\",\"text\":\"12 hours a month\\nStrategic direction, research, analysis, advisory and consultation\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Creative Direction\",\"text\":\"4 hours a month\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Copywriting\",\"text\":\"4 hours a month\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Art Direction\",\"text\":\"6 hours a month\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"Graphic Design\",\"text\":\"16 hours a month\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Client Service\",\"text\":\"18 hours a month\\nAccount direction, management, production, coordination\"}}}}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The ways brands make or break business outcomes','You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138961,142732,1,'What a $10,000-per-month ad agency retainer gets you','2022-10-18 00:57:59','2022-10-18 00:57:59','80765ec4-0815-47c5-8c8c-e3fcae69fc6d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Le3COrDzEZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"What a $10,000-per-month ad agency retainer gets you\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Advertising agency and client retainer agreements sometimes get a bad rap. From both sides of the equation, there can be a fear about the ‘value’ factor. Clients might be concerned about outlaying a set amount and not seeing value delivered, while agencies worry about over-servicing, over-delivering and having to absorb costs.  \\n\\nThe truth, as always, lies somewhere in the middle. A good agency retainer agreement that is well-scoped and structured will provide fair value to both parties along with other significant benefits.  \\n\\nHere at New Word Order, we operate on a retainer basis with a number of clients. Not all, as other clients prefer the fee-for-project model. But our experience with retainers has given us a good appreciation of why they work and how to avoid pitfalls. \\n\\nLet’s look at the benefits of an agency retainer agreement.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Build long term relationship and trust\",\"text\":\"Supplier relationships built over time offer incredible advantages for your business, and add to your bottom line. When your agency works constantly with you and becomes familiar with your tone, style and business objectives, you’ll see huge efficiencies and autonomy that save you time and money.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Fuller understanding of your brand, business and sector\",\"text\":\"Agencies, on the whole, are very good at diving into your business and learning intimate details about your brand, business operations, objectives and your sector as whole. This is accentuated when there is a retainer in place, as the commitment goes way beyond a specific project needs.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Access to all of the agency’s services\",\"text\":\"When you operate on a project basis, you may only be afforded certain service functions to fulfil that project (e.g. the digital team for a website build). But when you’re working under a retainer arrangement, all of the agency’s services are available to you. This could include strategy, branding, copywriting, design, digital, PR, media, and any other functions or expertise the agency houses.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Your work is prioritised\",\"text\":\"Few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it. There are always jobs on the go. But on a retainer, your work is prioritised so quick turnarounds can be achieved if required. Our agreement with retainer clients is that their work happens when it needs to happen, so they jump the queue whenever necessary.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"No surprise costs and lower hourly rates\",\"text\":\"For clients, the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency. The no-surprise-invoices guarantee is worth the price of admission. Usually retainers also mean lower hourly rates than the rack rates, as agencies know what income is being delivered and can resource accordingly.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Transparency and reporting\",\"text\":\"A normal part of our retainer agreements is for regular reporting of how hours and services are being spent in any given month, so clients remain fully informed at all times. Never will you get to the end of the month and wonder what the agency has been doing for your investment. Retainer reconciliations are standard practice.\"}}}}},\"new4\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"So what will a $10,000-per-month retainer get you?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new5\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Don’t get caught up in the $10,000 figure. Retainer figures are mostly determined by the client’s marketing budget and your needs. So whether you need to halve it, double it, quarter it or triple it—it doesn’t matter. We just want to provide a guide on what you can expect from a $10,000 monthly retainer budget at New Word Order.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new6\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Strategy\",\"text\":\"12 hours a month\\nStrategic direction, research, analysis, advisory and consultation\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Creative Direction\",\"text\":\"4 hours a month\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Copywriting\",\"text\":\"4 hours a month\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Art Direction\",\"text\":\"6 hours a month\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"Graphic Design\",\"text\":\"16 hours a month\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Client Service\",\"text\":\"18 hours a month\\n<br> Account direction, management, production, coordination\"}}}}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The ways brands make or break business outcomes','You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138963,142734,1,'What a $10,000-per-month ad agency retainer gets you','2022-10-18 00:59:35','2022-10-18 00:59:35','796c09c2-86b1-4111-916d-bf5893ee8d77',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Le3COrDzEZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"What a $10,000-per-month ad agency retainer gets you\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Advertising agency and client retainer agreements sometimes get a bad rap. From both sides of the equation, there can be a fear about the ‘value’ factor. Clients might be concerned about outlaying a set amount and not seeing value delivered, while agencies worry about over-servicing, over-delivering and having to absorb costs.  \\n\\nThe truth, as always, lies somewhere in the middle. A good agency retainer agreement that is well-scoped and structured will provide fair value to both parties along with other significant benefits.  \\n\\nHere at New Word Order, we operate on a retainer basis with a number of clients. Not all, as other clients prefer the fee-for-project model. But our experience with retainers has given us a good appreciation of why they work and how to avoid pitfalls. \\n\\nLet’s look at the benefits of an agency retainer agreement.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Build long term relationship and trust\",\"text\":\"Supplier relationships built over time offer incredible advantages for your business, and add to your bottom line. When your agency works constantly with you and becomes familiar with your tone, style and business objectives, you’ll see huge efficiencies and autonomy that save you time and money.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Fuller understanding of your brand, business and sector\",\"text\":\"Agencies, on the whole, are very good at diving into your business and learning intimate details about your brand, business operations, objectives and your sector as whole. This is accentuated when there is a retainer in place, as the commitment goes way beyond a specific project needs.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Access to all of the agency’s services\",\"text\":\"When you operate on a project basis, you may only be afforded certain service functions to fulfil that project (e.g. the digital team for a website build). But when you’re working under a retainer arrangement, all of the agency’s services are available to you. This could include strategy, branding, copywriting, design, digital, PR, media, and any other functions or expertise the agency houses.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Your work is prioritised\",\"text\":\"Few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it. There are always jobs on the go. But on a retainer, your work is prioritised so quick turnarounds can be achieved if required. Our agreement with retainer clients is that their work happens when it needs to happen, so they jump the queue whenever necessary.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"No surprise costs and lower hourly rates\",\"text\":\"For clients, the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency. The no-surprise-invoices guarantee is worth the price of admission. 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Retainer figures are mostly determined by the client’s marketing budget and your needs. So whether you need to halve it, double it, quarter it or triple it—it doesn’t matter. We just want to provide a guide on what you can expect from a $10,000 monthly retainer budget at New Word Order.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new6\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Strategy (Strategic direction, research, analysis, advisory and consultation)\",\"text\":\"12 hours a month\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Creative Direction\",\"text\":\"4 hours a month\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Copywriting\",\"text\":\"4 hours a month\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Art Direction\",\"text\":\"6 hours a month\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"Graphic Design\",\"text\":\"16 hours a month\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Client Service (Account direction, management, production, coordination)\",\"text\":\"18 hours a month\"}}}}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The ways brands make or break business outcomes','You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138965,142736,1,'What a $10,000-per-month ad agency retainer gets you','2022-10-18 01:02:30','2022-10-18 01:02:30','93645e6f-bae8-4fa6-85dd-4e4ff8338f39',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Le3COrDzEZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"What a $10,000-per-month ad agency retainer gets you\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Advertising agency and client retainer agreements sometimes get a bad rap. From both sides of the equation, there can be a fear about the ‘value’ factor. Clients might be concerned about outlaying a set amount and not seeing value delivered, while agencies worry about over-servicing, over-delivering and having to absorb costs.  \\n\\nThe truth, as always, lies somewhere in the middle. A good agency retainer agreement that is well-scoped and structured will provide fair value to both parties along with other significant benefits.  \\n\\nHere at New Word Order, we operate on a retainer basis with a number of clients. Not all, as other clients prefer the fee-for-project model. But our experience with retainers has given us a good appreciation of why they work and how to avoid pitfalls. \\n\\nLet’s look at the benefits of an agency retainer agreement.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Build long term relationship and trust\",\"text\":\"Supplier relationships built over time offer incredible advantages for your business, and add to your bottom line. 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This could include strategy, branding, copywriting, design, digital, PR, media, and any other functions or expertise the agency houses.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Your work is prioritised\",\"text\":\"Few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it. There are always jobs on the go. But on a retainer, your work is prioritised so quick turnarounds can be achieved if required. Our agreement with retainer clients is that their work happens when it needs to happen, so they jump the queue whenever necessary.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"No surprise costs and lower hourly rates\",\"text\":\"For clients, the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency. The no-surprise-invoices guarantee is worth the price of admission. 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Retainer figures are mostly determined by the client’s marketing budget and your needs. So whether you need to halve it, double it, quarter it or triple it—it doesn’t matter. We just want to provide a guide on what you can expect from a $10,000 monthly retainer budget at New Word Order.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new6\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Strategy (Strategic direction, research, analysis, advisory and consultation)\",\"text\":\"12 hours a month\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Client Service (Account direction, management, production, coordination)\",\"text\":\"18 hours a month\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Creative Direction\",\"text\":\"4 hours a month\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Copywriting\",\"text\":\"4 hours a month\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"Art Direction\",\"text\":\"6 hours a month\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Graphic Design\",\"text\":\"16 hours a month\"}}}}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The ways brands make or break business outcomes','You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138967,142738,1,'What a $10,000-per-month ad agency retainer gets you','2022-10-18 01:06:33','2022-10-18 01:06:33','8ba3536a-d743-4bce-b081-e66fce49a56d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Le3COrDzEZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"What a $10,000-per-month ad agency retainer gets you\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Advertising agency and client retainer agreements sometimes get a bad rap. 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This could include strategy, branding, copywriting, design, digital, PR, media, and any other functions or expertise the agency houses.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Your work is prioritised\",\"text\":\"Few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it. There are always jobs on the go. But on a retainer, your work is prioritised so quick turnarounds can be achieved if required. Our agreement with retainer clients is that their work happens when it needs to happen, so they jump the queue whenever necessary.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"No surprise costs and lower hourly rates\",\"text\":\"For clients, the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency. The no-surprise-invoices guarantee is worth the price of admission. Usually retainers also mean lower hourly rates than the rack rates, as agencies know what income is being delivered and can resource accordingly.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Transparency and reporting\",\"text\":\"A normal part of our retainer agreements is for regular reporting of how hours and services are being spent in any given month, so clients remain fully informed at all times. Never will you get to the end of the month and wonder what the agency has been doing for your investment. Retainer reconciliations are standard practice.\"}}}}},\"new4\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"So what will a $10,000-per-month retainer get you?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new5\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Don’t get caught up in the $10,000 figure. Retainer figures are mostly determined by the client’s marketing budget and your needs. So whether you need to halve it, double it, quarter it or triple it—it doesn’t matter. We just want to provide a guide on what you can expect from a $10,000 monthly retainer budget at New Word Order.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new6\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Strategy (Strategic direction, research, analysis, advisory and consultation)\",\"text\":\"12 hours a month\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Client Service (Account direction, management, production, coordination)\",\"text\":\"18 hours a month\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Creative Direction\",\"text\":\"4 hours a month\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Copywriting\",\"text\":\"4 hours a month\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"Art Direction\",\"text\":\"6 hours a month\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Graphic Design\",\"text\":\"16 hours a month\"}}}}},\"new7\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Compare this to the cost of employing a marketing manager and contracting an agency to work on ad-hoc projects and the value is plain to see.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-e7upfKVF5J\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-Ax8fnuTi2u\",\"content\":{\"fields\":{\"images\":[]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4Ynf540PxJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":null,\"plainText\":\"Want to know more? Call us for a confidential chat about retainers or other ways of working with New Word Order.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The ways brands make or break business outcomes','You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138969,142740,1,'What a $10,000-per-month ad agency retainer gets you','2022-10-18 01:09:54','2022-10-18 01:09:54','30e4f48c-cf0a-41e2-a5e0-32d6b20c7d8c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Le3COrDzEZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"What a $10,000-per-month ad agency retainer gets you\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Advertising agency and client retainer agreements sometimes get a bad rap. From both sides of the equation, there can be a fear about the ‘value’ factor. Clients might be concerned about outlaying a set amount and not seeing value delivered, while agencies worry about over-servicing, over-delivering and having to absorb costs.  \\n\\nThe truth, as always, lies somewhere in the middle. A good agency retainer agreement that is well-scoped and structured will provide fair value to both parties along with other significant benefits.  \\n\\nHere at New Word Order, we operate on a retainer basis with a number of clients. Not all, as other clients prefer the fee-for-project model. 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This could include strategy, branding, copywriting, design, digital, PR, media, and any other functions or expertise the agency houses.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Your work is prioritised\",\"text\":\"Few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it. There are always jobs on the go. But on a retainer, your work is prioritised so quick turnarounds can be achieved if required. Our agreement with retainer clients is that their work happens when it needs to happen, so they jump the queue whenever necessary.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"No surprise costs and lower hourly rates\",\"text\":\"For clients, the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency. The no-surprise-invoices guarantee is worth the price of admission. Usually retainers also mean lower hourly rates than the rack rates, as agencies know what income is being delivered and can resource accordingly.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Transparency and reporting\",\"text\":\"A normal part of our retainer agreements is for regular reporting of how hours and services are being spent in any given month, so clients remain fully informed at all times. Never will you get to the end of the month and wonder what the agency has been doing for your investment. Retainer reconciliations are standard practice.\"}}}}},\"new4\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"So what will a $10,000-per-month retainer get you?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new5\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Don’t get caught up in the $10,000 figure. Retainer figures are mostly determined by the client’s marketing budget and your needs. So whether you need to halve it, double it, quarter it or triple it—it doesn’t matter. We just want to provide a guide on what you can expect from a $10,000 monthly retainer budget at New Word Order.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-e7upfKVF5J\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-Ax8fnuTi2u\",\"content\":{\"fields\":{\"images\":[]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-m0UjFdziAZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Strategy (Strategic direction, research, analysis, advisory and consultation)\",\"text\":\"12 hours a month\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Client Service (Account direction, management, production, coordination)\",\"text\":\"18 hours a month\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Creative Direction\",\"text\":\"4 hours a month\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Copywriting\",\"text\":\"4 hours a month\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"Art Direction\",\"text\":\"6 hours a month\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Graphic Design\",\"text\":\"16 hours a month\"}}}}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Compare this to the cost of employing a marketing manager and contracting an agency to work on ad-hoc projects and the value is plain to see.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The ways brands make or break business outcomes','You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138971,142742,1,'What a $10,000-per-month ad agency retainer gets you','2022-10-18 01:10:48','2022-10-18 01:10:48','c647f57c-880d-44b5-b843-b2eb185d9f3f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Le3COrDzEZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"What a $10,000-per-month ad agency retainer gets you\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Advertising agency and client retainer agreements sometimes get a bad rap. From both sides of the equation, there can be a fear about the ‘value’ factor. Clients might be concerned about outlaying a set amount and not seeing value delivered, while agencies worry about over-servicing, over-delivering and having to absorb costs.  \\n\\nThe truth, as always, lies somewhere in the middle. A good agency retainer agreement that is well-scoped and structured will provide fair value to both parties along with other significant benefits.  \\n\\nHere at New Word Order, we operate on a retainer basis with a number of clients. Not all, as other clients prefer the fee-for-project model. 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This could include strategy, branding, copywriting, design, digital, PR, media, and any other functions or expertise the agency houses.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Your work is prioritised\",\"text\":\"Few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it. There are always jobs on the go. But on a retainer, your work is prioritised so quick turnarounds can be achieved if required. Our agreement with retainer clients is that their work happens when it needs to happen, so they jump the queue whenever necessary.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"No surprise costs and lower hourly rates\",\"text\":\"For clients, the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency. The no-surprise-invoices guarantee is worth the price of admission. Usually retainers also mean lower hourly rates than the rack rates, as agencies know what income is being delivered and can resource accordingly.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Transparency and reporting\",\"text\":\"A normal part of our retainer agreements is for regular reporting of how hours and services are being spent in any given month, so clients remain fully informed at all times. Never will you get to the end of the month and wonder what the agency has been doing for your investment. Retainer reconciliations are standard practice.\"}}}}},\"new4\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"So what will a $10,000-per-month retainer get you?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new5\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Don’t get caught up in the $10,000 figure. Retainer figures are mostly determined by the client’s marketing budget and your needs. So whether you need to halve it, double it, quarter it or triple it—it doesn’t matter. We just want to provide a guide on what you can expect from a $10,000 monthly retainer budget at New Word Order.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-e7upfKVF5J\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-Ax8fnuTi2u\",\"content\":{\"fields\":{\"images\":[\"142674\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-m0UjFdziAZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Strategy (Strategic direction, research, analysis, advisory and consultation)\",\"text\":\"12 hours a month\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Client Service (Account direction, management, production, coordination)\",\"text\":\"18 hours a month\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Creative Direction\",\"text\":\"4 hours a month\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Copywriting\",\"text\":\"4 hours a month\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"Art Direction\",\"text\":\"6 hours a month\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Graphic Design\",\"text\":\"16 hours a month\"}}}}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Compare this to the cost of employing a marketing manager and contracting an agency to work on ad-hoc projects and the value is plain to see.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Want to know more? Call us for a confidential chat about retainers or other ways of working with New Word Order.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The ways brands make or break business outcomes','You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138973,142744,1,'What a $10,000-per-month ad agency retainer gets you','2022-10-18 01:12:29','2022-10-18 01:12:29','6fcefdbf-7320-4ba8-979a-83f7cb3e5f37',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Le3COrDzEZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"What a $10,000-per-month ad agency retainer gets you\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Advertising agency and client retainer agreements sometimes get a bad rap. From both sides of the equation, there can be a fear about the ‘value’ factor. Clients might be concerned about outlaying a set amount and not seeing value delivered, while agencies worry about over-servicing, over-delivering and having to absorb costs.  \\n\\nThe truth, as always, lies somewhere in the middle. A good agency retainer agreement that is well-scoped and structured will provide fair value to both parties along with other significant benefits.  \\n\\nHere at New Word Order, we operate on a retainer basis with a number of clients. Not all, as other clients prefer the fee-for-project model. 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This could include strategy, branding, copywriting, design, digital, PR, media, and any other functions or expertise the agency houses.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Your work is prioritised\",\"text\":\"Few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it. There are always jobs on the go. But on a retainer, your work is prioritised so quick turnarounds can be achieved if required. Our agreement with retainer clients is that their work happens when it needs to happen, so they jump the queue whenever necessary.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"No surprise costs and lower hourly rates\",\"text\":\"For clients, the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency. The no-surprise-invoices guarantee is worth the price of admission. 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Retainer figures are mostly determined by the client’s marketing budget and your needs. So whether you need to halve it, double it, quarter it or triple it—it doesn’t matter. We just want to provide a guide on what you can expect from a $10,000 monthly retainer budget at New Word Order.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-e7upfKVF5J\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-Ax8fnuTi2u\",\"content\":{\"fields\":{\"images\":[\"142674\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-m0UjFdziAZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Strategy (Strategic direction, research, analysis, advisory and consultation)\",\"text\":\"12 hours a month\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Client Service (Account direction, management, production, coordination)\",\"text\":\"18 hours a month\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Creative Direction\",\"text\":\"4 hours a month\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Copywriting\",\"text\":\"4 hours a month\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"Art Direction\",\"text\":\"6 hours a month\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Graphic Design\",\"text\":\"16 hours a month\"}}}}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Compare this to the cost of employing a marketing manager and contracting an agency to work on ad-hoc projects and the value is plain to see.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Want to know more? 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It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138975,142746,1,'What a $10,000-per-month ad agency retainer gets you','2022-10-18 01:14:22','2022-10-18 01:14:22','3014ae13-a390-4e8f-b13a-58b90f0d74c2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Le3COrDzEZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"What a $10,000-per-month ad agency retainer gets you\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Advertising agency and client retainer agreements sometimes get a bad rap. From both sides of the equation, there can be a fear about the ‘value’ factor. Clients might be concerned about outlaying a set amount and not seeing value delivered, while agencies worry about over-servicing, over-delivering and having to absorb costs.  \\n\\nThe truth, as always, lies somewhere in the middle. A good agency retainer agreement that is well-scoped and structured will provide fair value to both parties along with other significant benefits.  \\n\\nHere at New Word Order, we operate on a retainer basis with a number of clients. Not all, as other clients prefer the fee-for-project model. 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This could include strategy, branding, copywriting, design, digital, PR, media, and any other functions or expertise the agency houses.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Your work is prioritised\",\"text\":\"Few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it. There are always jobs on the go. But on a retainer, your work is prioritised so quick turnarounds can be achieved if required. Our agreement with retainer clients is that their work happens when it needs to happen, so they jump the queue whenever necessary.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"No surprise costs and lower hourly rates\",\"text\":\"For clients, the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency. The no-surprise-invoices guarantee is worth the price of admission. 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Rather than just being project-responsive, your agency can adopt a proactive approach to your marketing strategy and cultivate more creative growth opportunities.\"}},\"new8\":{\"type\":\"6\",\"fields\":{\"heading\":null,\"text\":\"It also allows you to use your retained agency across all your needs so they can holistically contribute to the success of your business. This is more efficient than using multiple agencies for different projects as no single agency is then responsible for overall strategy, measurement and achievement of marketing goals.\"}}}}},\"new5\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"So what will a $10,000-per-month retainer get you?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new6\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Don’t get caught up in the $10,000 figure. Retainer figures are mostly determined by the client’s marketing budget and your needs. So whether you need to halve it, double it, quarter it or triple it—it doesn’t matter. We just want to provide a guide on what you can expect from a $10,000 monthly retainer budget at New Word Order.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-e7upfKVF5J\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-Ax8fnuTi2u\",\"content\":{\"fields\":{\"images\":[\"142674\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-m0UjFdziAZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Strategy (Strategic direction, research, analysis, advisory and consultation)\",\"text\":\"12 hours a month\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Client Service (Account direction, management, production, coordination)\",\"text\":\"18 hours a month\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Creative Direction\",\"text\":\"4 hours a month\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Copywriting\",\"text\":\"4 hours a month\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"Art Direction\",\"text\":\"6 hours a month\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Graphic Design\",\"text\":\"16 hours a month\"}}}}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Compare this to the cost of employing a marketing manager and contracting an agency to work on ad-hoc projects and the value is plain to see.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Want to know more? Call us for a confidential chat about retainers or other ways of working with New Word Order.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The ways brands make or break business outcomes','You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138977,142748,1,'What a $10,000-per-month ad agency retainer gets you','2022-10-18 01:15:47','2022-10-18 01:15:47','fbf55535-fa17-4cfa-a72d-adf5149320fc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Le3COrDzEZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"What a $10,000-per-month ad agency retainer gets you\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Advertising agency and client retainer agreements sometimes get a bad rap. From both sides of the equation, there can be a fear about the ‘value’ factor. Clients might be concerned about outlaying a set amount and not seeing value delivered, while agencies worry about over-servicing, over-delivering and having to absorb costs.  \\n\\nThe truth, as always, lies somewhere in the middle. A good agency retainer agreement that is well-scoped and structured will provide fair value to both parties along with other significant benefits.  \\n\\nHere at New Word Order, we operate on a retainer basis with a number of clients. Not all, as other clients prefer the fee-for-project model. 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This could include strategy, branding, copywriting, design, digital, PR, media, and any other functions or expertise the agency houses.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Your work is prioritised\",\"text\":\"Few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it. There are always jobs on the go. But on a retainer, your work is prioritised so quick turnarounds can be achieved if required. Our agreement with retainer clients is that their work happens when it needs to happen, so they jump the queue whenever necessary.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"No surprise costs and lower hourly rates\",\"text\":\"For clients, the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency. The no-surprise-invoices guarantee is worth the price of admission. Usually retainers also mean lower hourly rates than the rack rates, as agencies know what income is being delivered and can resource accordingly.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Transparency and reporting\",\"text\":\"A normal part of our retainer agreements is for regular reporting of how hours and services are being spent in any given month, so clients remain fully informed at all times. Never will you get to the end of the month and wonder what the agency has been doing for your investment. Retainer reconciliations are standard practice.\"}},\"new7\":{\"type\":\"6\",\"fields\":{\"heading\":\"Proactive strategic thinking\",\"text\":\"Long-term relationships provide the stability required for agencies to focus more clearly on business outcomes rather than project deliverables. Under a retainer the relationship is more likely to shift from being transactional and project driven to strategic. Rather than just being project-responsive, your agency can adopt a proactive approach to your marketing strategy and cultivate more creative growth opportunities.\"}},\"new8\":{\"type\":\"6\",\"fields\":{\"heading\":\"Holistic business approach\",\"text\":\"It also allows you to use your retained agency across all your needs so they can holistically contribute to the success of your business. This is more efficient than using multiple agencies for different projects as no single agency is then responsible for overall strategy, measurement and achievement of marketing goals.\"}}}}},\"new5\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"So what will a $10,000-per-month retainer get you?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new6\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Don’t get caught up in the $10,000 figure. Retainer figures are mostly determined by the client’s marketing budget and your needs. So whether you need to halve it, double it, quarter it or triple it—it doesn’t matter. We just want to provide a guide on what you can expect from a $10,000 monthly retainer budget at New Word Order.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-e7upfKVF5J\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-Ax8fnuTi2u\",\"content\":{\"fields\":{\"images\":[\"142674\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-m0UjFdziAZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Strategy (Strategic direction, research, analysis, advisory and consultation)\",\"text\":\"12 hours a month\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Client Service (Account direction, management, production, coordination)\",\"text\":\"18 hours a month\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Creative Direction\",\"text\":\"4 hours a month\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Copywriting\",\"text\":\"4 hours a month\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"Art Direction\",\"text\":\"6 hours a month\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Graphic Design\",\"text\":\"16 hours a month\"}}}}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Compare this to the cost of employing a marketing manager and contracting an agency to work on ad-hoc projects and the value is plain to see.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Want to know more? Call us for a confidential chat about retainers or other ways of working with New Word Order.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The ways brands make or break business outcomes','You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138979,142750,1,'What a $10,000-per-month ad agency retainer gets you','2022-10-18 01:17:28','2022-10-18 01:17:28','e4f35d9a-73de-4df8-a06d-1a0a3b8c1e58',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Le3COrDzEZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"What a $10,000-per-month ad agency retainer gets you\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Advertising agency and client retainer agreements sometimes get a bad rap. From both sides of the equation, there can be a fear about the ‘value’ factor. Clients might be concerned about outlaying a set amount and not seeing value delivered, while agencies worry about over-servicing, over-delivering and having to absorb costs.  \\n\\nThe truth, as always, lies somewhere in the middle. A good agency retainer agreement that is well-scoped and structured will provide fair value to both parties along with other significant benefits.  \\n\\nHere at New Word Order, we operate on a retainer basis with a number of clients. Not all, as other clients prefer the fee-for-project model. 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This could include strategy, branding, copywriting, design, digital, PR, media, and any other functions or expertise the agency houses.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Your work is prioritised\",\"text\":\"Few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it. There are always jobs on the go. But on a retainer, your work is prioritised so quick turnarounds can be achieved if required. Our agreement with retainer clients is that their work happens when it needs to happen, so they jump the queue whenever necessary.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"No surprise costs and lower hourly rates\",\"text\":\"For clients, the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency. The no-surprise-invoices guarantee is worth the price of admission. 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Rather than just being project-responsive, your agency can adopt a proactive approach to your marketing strategy and cultivate more creative growth opportunities.\"}},\"new8\":{\"type\":\"6\",\"fields\":{\"heading\":\"Holistic business approach\",\"text\":\"It also allows you to use your retained agency across all your needs so they can holistically contribute to the success of your business. 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Retainer figures are mostly determined by the client’s marketing budget and your needs. So whether you need to halve it, double it, quarter it or triple it—it doesn’t matter. We just want to provide a guide on what you can expect from a $10,000 monthly retainer budget at New Word Order.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Strategy (Strategic direction, research, analysis, advisory and consultation)\",\"text\":\"12 hours a month\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Client Service (Account direction, management, production, coordination)\",\"text\":\"18 hours a month\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Creative Direction\",\"text\":\"4 hours a month\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Copywriting\",\"text\":\"4 hours a month\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"Art Direction\",\"text\":\"6 hours a month\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Graphic Design\",\"text\":\"16 hours a month\"}}}}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Compare this to the cost of employing a marketing manager and contracting an agency to work on ad-hoc projects and the value is plain to see.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new5\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Want to know more? Call us for a confidential chat about retainers or other ways of working with New Word Order.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The ways brands make or break business outcomes','You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138980,142751,1,'What a $10,000-per-month ad agency retainer gets you','2022-10-18 01:24:52','2022-10-18 01:25:00','7474ab57-4974-4513-87ab-f465d9b422f6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Le3COrDzEZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"What a $10,000-per-month ad agency retainer gets you\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Advertising agency and client retainer agreements sometimes get a bad rap. From both sides of the equation, there can be a fear about the ‘value’ factor. Clients might be concerned about outlaying a set amount and not seeing value delivered, while agencies worry about over-servicing, over-delivering and having to absorb costs.  \\n\\nThe truth, as always, lies somewhere in the middle. A good agency retainer agreement that is well-scoped and structured will provide fair value to both parties along with other significant benefits.  \\n\\nHere at New Word Order, we operate on a retainer basis with a number of clients. Not all, as other clients prefer the fee-for-project model. 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This could include strategy, branding, copywriting, design, digital, PR, media, and any other functions or expertise the agency houses.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Your work is prioritised\",\"text\":\"Few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it. There are always jobs on the go. But on a retainer, your work is prioritised so quick turnarounds can be achieved if required. Our agreement with retainer clients is that their work happens when it needs to happen, so they jump the queue whenever necessary.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"No surprise costs and lower hourly rates\",\"text\":\"For clients, the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency. The no-surprise-invoices guarantee is worth the price of admission. 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Rather than just being project-responsive, your agency can adopt a proactive approach to your marketing strategy and cultivate more creative growth opportunities.\"}},\"new8\":{\"type\":\"6\",\"fields\":{\"heading\":\"Holistic business approach\",\"text\":\"It also allows you to use your retained agency across all your needs so they can holistically contribute to the success of your business. This is more efficient than using multiple agencies for different projects as no single agency is then responsible for overall strategy, measurement and achievement of marketing goals.\"}}}}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-e7upfKVF5J\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-Ax8fnuTi2u\",\"content\":{\"fields\":{\"images\":[\"142674\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-m0UjFdziAZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"So what will a $10,000-per-month retainer get you?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Don’t get caught up in the $10,000 figure. Retainer figures are mostly determined by the client’s marketing budget and your needs. So whether you need to halve it, double it, quarter it or triple it—it doesn’t matter. We just want to provide a guide on what you can expect from a $10,000 monthly retainer budget at New Word Order.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Strategy (Strategic direction, research, analysis, advisory and consultation)\",\"text\":\"12 hours a month\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Client Service (Account direction, management, production, coordination)\",\"text\":\"18 hours a month\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Creative Direction\",\"text\":\"4 hours a month\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Copywriting\",\"text\":\"4 hours a month\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"Art Direction\",\"text\":\"6 hours a month\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Graphic Design\",\"text\":\"16 hours a month\"}}}}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Compare this to the cost of employing a marketing manager and contracting an agency to work on ad-hoc projects and the value is plain to see.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new5\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Want to know more? Call us for a confidential chat about retainers or other ways of working with New Word Order.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The ways brands make or break business outcomes','You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138982,142753,1,'What a $10,000-per-month ad agency retainer gets you','2022-10-18 01:26:50','2022-10-18 01:26:50','2f013d30-faaa-4476-b947-c623268d6cf4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Le3COrDzEZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"What a $10,000-per-month ad agency retainer gets you\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Advertising agency and client retainer agreements sometimes get a bad rap. From both sides of the equation, there can be a fear about the ‘value’ factor. Clients might be concerned about outlaying a set amount and not seeing value delivered, while agencies worry about over-servicing, over-delivering and having to absorb costs.  \\n\\nThe truth, as always, lies somewhere in the middle. A good agency retainer agreement that is well-scoped and structured will provide fair value to both parties along with other significant benefits.  \\n\\nHere at New Word Order, we operate on a retainer basis with a number of clients. Not all, as other clients prefer the fee-for-project model. 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This could include strategy, branding, copywriting, design, digital, PR, media, and any other functions or expertise the agency houses.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Your work is prioritised\",\"text\":\"Few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it. There are always jobs on the go. But on a retainer, your work is prioritised so quick turnarounds can be achieved if required. Our agreement with retainer clients is that their work happens when it needs to happen, so they jump the queue whenever necessary.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"No surprise costs and lower hourly rates\",\"text\":\"For clients, the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency. The no-surprise-invoices guarantee is worth the price of admission. Usually retainers also mean lower hourly rates than the rack rates, as agencies know what income is being delivered and can resource accordingly.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Transparency and reporting\",\"text\":\"A normal part of our retainer agreements is for regular reporting of how hours and services are being spent in any given month, so clients remain fully informed at all times. Never will you get to the end of the month and wonder what the agency has been doing for your investment. Retainer reconciliations are standard practice.\"}},\"new7\":{\"type\":\"6\",\"fields\":{\"heading\":\"Proactive strategic thinking\",\"text\":\"Long-term relationships provide the stability required for agencies to focus more clearly on business outcomes rather than project deliverables. Under a retainer the relationship is more likely to shift from being transactional and project driven to strategic. Rather than just being project-responsive, your agency can adopt a proactive approach to your marketing strategy and cultivate more creative growth opportunities.\"}},\"new8\":{\"type\":\"6\",\"fields\":{\"heading\":\"Holistic business approach\",\"text\":\"It also allows you to use your retained agency across all your needs so they can holistically contribute to the success of your business. 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Retainer figures are mostly determined by the client’s marketing budget and your needs. So whether you need to halve it, double it, quarter it or triple it—it doesn’t matter. 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Call us for a confidential chat about retainers or other ways of working with New Word Order.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The ways brands make or break business outcomes','You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138983,142754,1,'What a $10,000-per-month ad agency retainer gets you','2022-10-18 01:27:32','2022-10-18 01:27:34','a6bd33fd-c293-4d9c-8306-1a81c12324e2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Le3COrDzEZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Advertising agency and client retainer agreements sometimes get a bad rap. From both sides of the equation, there can be a fear about the ‘value’ factor. Clients might be concerned about outlaying a set amount and not seeing value delivered, while agencies worry about over-servicing, over-delivering and having to absorb costs.  \\n\\nThe truth, as always, lies somewhere in the middle. A good agency retainer agreement that is well-scoped and structured will provide fair value to both parties along with other significant benefits.  \\n\\nHere at New Word Order, we operate on a retainer basis with a number of clients. Not all, as other clients prefer the fee-for-project model. 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This could include strategy, branding, copywriting, design, digital, PR, media, and any other functions or expertise the agency houses.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Your work is prioritised\",\"text\":\"Few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it. There are always jobs on the go. But on a retainer, your work is prioritised so quick turnarounds can be achieved if required. Our agreement with retainer clients is that their work happens when it needs to happen, so they jump the queue whenever necessary.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"No surprise costs and lower hourly rates\",\"text\":\"For clients, the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency. The no-surprise-invoices guarantee is worth the price of admission. Usually retainers also mean lower hourly rates than the rack rates, as agencies know what income is being delivered and can resource accordingly.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Transparency and reporting\",\"text\":\"A normal part of our retainer agreements is for regular reporting of how hours and services are being spent in any given month, so clients remain fully informed at all times. Never will you get to the end of the month and wonder what the agency has been doing for your investment. Retainer reconciliations are standard practice.\"}},\"new7\":{\"type\":\"6\",\"fields\":{\"heading\":\"Proactive strategic thinking\",\"text\":\"Long-term relationships provide the stability required for agencies to focus more clearly on business outcomes rather than project deliverables. Under a retainer the relationship is more likely to shift from being transactional and project driven to strategic. 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Retainer figures are mostly determined by the client’s marketing budget and your needs. So whether you need to halve it, double it, quarter it or triple it—it doesn’t matter. We just want to provide a guide on what you can expect from a $10,000 monthly retainer budget at New Word Order.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Strategy (Strategic direction, research, analysis, advisory and consultation)\",\"text\":\"12 hours a month\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Client Service (Account direction, management, production, coordination)\",\"text\":\"18 hours a month\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Creative Direction\",\"text\":\"4 hours a month\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Copywriting\",\"text\":\"4 hours a month\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"Art Direction\",\"text\":\"6 hours a month\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Graphic Design\",\"text\":\"16 hours a month\"}}}}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Compare this to the cost of employing a marketing manager and contracting an agency to work on ad-hoc projects and the value is plain to see.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Ioo01jWr8b\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Want to know more? Call us for a confidential chat about retainers or other ways of working with New Word Order.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The ways brands make or break business outcomes','You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138984,142755,1,'Domestic and family violence','2022-10-18 04:05:07','2022-10-18 04:05:08','b8598026-c0be-482f-a2ca-0fcb7569a0da',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Everyone deserves to feel safe',NULL,NULL,'We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2BMTwZsxt5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16826\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yW5tY9wyAQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\\n\\nEveryone deserves to feel safe. Domestic and family violence is never acceptable. Help and support are available.\\n\\nThis is the campaign message the Queensland Government commissioned us to develop as the impact of COVID-19 rippled across our state.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BAdruYcFgJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16838\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CsRNpWzHen\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We started the project by researching DFV campaigns in Australia and around the world.\\n\\nOur diverse target market included:\\n\\n- Adult Queenslanders 18+ who are affected by domestic and family violence\\n    - People experiencing domestic and family violence\\n    - People who become aware of domestic and family violence occurring\\n- Young Queenslanders 13-17 years old who may be affected by domestic and family violence in their household.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fOoytqzb18\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16839\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-refpZT5QBU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Messaging\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Rather than describe exactly what DFV might look like, the scripts and campaign advertisements echo the thoughts and feelings of those experiencing or observing DFV.\\n\\nThe copy style is concise, informal and written to an individual. DFV is complex and often hard to identify. We unpacked the different dimensions of DFV and always pointed the reader or viewer to help and support.\\n\\nOur messages were targeted to a diverse Queensland audience. 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We were careful to avoid using the human figure or gender-specific shapes to symbolise violent or threatening behaviours.\\n\\nInstead, our goal was to capture the far-reaching effect of domestic violence in the home and family through clean and minimal iconography, colours and shapes.\\n\\nWe used brand colours strategically, ensuring they were striking but not aggressive or alarming. 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And in that time, we\'ve seen the positive impact.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ydM19JpsMi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45317\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pqYRaab2Y6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45318\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NUepHwOfhy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In 2015, market research and immunisation rates across Brisbane North PHN\'s catchment were showing the anti-vax movement was taking hold.\\n\\nWhile parents from lower socio-economic backgrounds were responding to the Australian Government’s ‘no jab, no pay’ rules, those not using daycare—including many from among the wealthier suburbs—were holding their ground.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5st3FTYzr4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45319\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QwUWkeN1w7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We determined from research that parents would respond to their GP’s opinion, and developed a behaviour change campaign to encourage conversations between parents and medical professionals around immunisation and overcome objections to it.\\n\\nWe harnessed the GP/medical voice and added extra credibility by finding medical professionals who were also parents.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQKB9uw8mS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45323\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PVmUcFRs5l\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Under the heading of Medical Mums, we found two GPs and one Indigenous health nurse to become the faces and voice of the campaign. Each discussed hot topics as well as the benefits of immunisation, drawing on their own beliefs and practices as parents as well as their medical training.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lt1sEFXPGo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/173565144?h=a059ec04b7&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/173565142?h=1a735c3207&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-elDM8mfUVq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"2016\",\"text\":\"Medical Mums was launched during Immunisation Week.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"2017\",\"text\":\"The creative was still fresh and effective for the target group, and we ran the campaign again.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"2018\",\"text\":\"We added Stuart, our honorary Medical Dad.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"2019\",\"text\":\"It was time to mix up the messaging and creative, so we developed a vaccination myth-busting video featuring illustration—a move away from the previous live-action ads.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"2020\",\"text\":\"With COVID-19, there was new vaccination messaging clutter to cut through. We encouraged our market to keep up to date with their routine vaccinations.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"2021\",\"text\":\"Funding was initially approved for five years. But our campaign has been so successful the PHN has been provided with funding for an additional year. We will launch a new iteration in the coming months.\"}}}}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-za95KkkRhY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45322\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9XsuejXAac\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We launched the campaign in Immunisation Week in 2016, and have revised it for relaunch every year since. Results showed immunisation levels increased after the campaign each year, and our has client received extensive positive feedback—including from the Queensland Minister for Health.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Medical Mums','For the past six years we have been running behaviour change campaigns to encourage families to vaccinate their children. And in that time, we\'ve seen the positive impact.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138987,142758,1,'Let us introduce ourselves','2022-10-18 22:57:54','2022-10-18 22:57:54','877b9209-0317-4244-8c7f-c2ddcaa3ec72',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and The Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. 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Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RBGevdv1yT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138989,142760,1,'NWO’s library','2022-10-18 23:19:48','2022-10-18 23:19:48','f8b3f166-a9cd-4a19-b04b-de4f4cda7fd8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GNR5JVAb4U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142598\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h6> Bruce’s pick </h6> \\n<b>Book title: </b> Taste: My Life Through Food\\n<b>Author: </b> Stanley Tucci \\nFind it <a href=\\\"https://www.goodreads.com/en/book/show/55360284-taste\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JGx0iUtQw0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8Zua9e4kWu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142595\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### September picks\\n\\n* <a href=\\\"https://www.goodreads.com/en/book/show/55360284-taste\\\"> Taste: My Life Through Food by Stanley Tucci </a> \\n* <a href=\\\"https://www.goodreads.com/book/show/22822858-a-little-life\\\"> A Little Life by Hanya Yanagihara </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/37558445-boy-swallows-universe\\\"> Boy Swallows Universe by Trent Dalton </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/692871\\\"> Johnno by David Malouf </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/44005712-growing-up-queer-in-australia\\\"> Growing up Queer in Australia by Benjamin Law </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/56969543-bullet-train\\\"> Bullet Train by Kotaro Isaka </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/55361205-a-promised-land\\\"> A Promised Land by Barack Obama </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/52905204\\\"> The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/11494870\\\"> The Life by Malcolm Knox </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow\\\"> Thinking, Fast and Slow by Daniel Kahneman </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/54304028\\\"> Hunt, Gather, Parent by Michaeleen Doucleff </a> \\n* <a href=\\\"https://www.goodreads.com/en/book/show/30762074\\\"> Odd Dog Out by Rob Bidulph </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tAgWmP7qVi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'NWO’s library','Taste: My Life Through Food by Stanley Tucci ... 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A Little Life by Hanya Yanagihara ... Johnno by David Malouf ... Growing up Queer in Australia by Benjamin Law ... Bullet Train by Kotaro Isaka ... A Promised Land by Barack Obama ... The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan ... The Life by Malcolm Knox',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138993,142764,1,'Losing face','2022-10-18 23:37:26','2022-10-18 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library','2022-10-18 23:38:11','2022-10-18 23:38:11','bb1f9e71-2a15-45ce-b1df-fb7715aa22f3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GNR5JVAb4U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142764\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h6> Bruce’s pick </h6> \\n<b>Book title: </b> A Night Without Stars\\n<b>Author: </b> Peter F Hamilton \\nFind it <a href=\\\"https://www.goodreads.com/book/show/28439513-a-night-without-stars\\\"> here </a>\\n\\n<h6> Bree\'s pick </h6> \\n<b>Book title: </b> The Seven Husbands of Evelyn Hugo\\n<b>Author: </b> Taylor Jenkins Reid\\nFind it <a href=\\\"https://www.goodreads.com/book/show/32620332-the-seven-husbands-of-evelyn-hugo\\\"> here </a>\\n\\n<h6> Kimi\'s pick </h6> \\n<b>Book title: </b> Losing Face\\n<b>Author: </b> George Haddad\\nFind it <a href=\\\"https://www.goodreads.com/book/show/60752357-losing-face\\\"> here </a>\\n\\n<h6> Jo\'s pick </h6> \\n<b>Book title: </b> The Testaments\\n<b>Author: </b> Margaret Atwood\\nFind it <a href=\\\"https://www.goodreads.com/book/show/42975172-the-testaments\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JGx0iUtQw0\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8Zua9e4kWu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142595\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### September picks\\n\\n* <a href=\\\"https://www.goodreads.com/en/book/show/55360284-taste\\\"> Taste: My Life Through Food by Stanley Tucci </a> \\n* <a href=\\\"https://www.goodreads.com/book/show/22822858-a-little-life\\\"> A Little Life by Hanya Yanagihara </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/37558445-boy-swallows-universe\\\"> Boy Swallows Universe by Trent Dalton </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/692871\\\"> Johnno by David Malouf </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/44005712-growing-up-queer-in-australia\\\"> Growing up Queer in Australia by Benjamin Law </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/56969543-bullet-train\\\"> Bullet Train by Kotaro Isaka </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/55361205-a-promised-land\\\"> A Promised Land by Barack Obama </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/52905204\\\"> The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/11494870\\\"> The Life by Malcolm Knox </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow\\\"> Thinking, Fast and Slow by Daniel Kahneman </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/54304028\\\"> Hunt, Gather, Parent by Michaeleen Doucleff </a> \\n* <a href=\\\"https://www.goodreads.com/en/book/show/30762074\\\"> Odd Dog Out by Rob Bidulph </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tAgWmP7qVi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'NWO’s library','Taste: My Life Through Food by Stanley Tucci ... A Little Life by Hanya Yanagihara ... Johnno by David Malouf ... Growing up Queer in Australia by Benjamin Law ... Bullet Train by Kotaro Isaka ... A Promised Land by Barack Obama ... The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan ... The Life by Malcolm Knox',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138996,142767,1,'NWO’s library','2022-10-18 23:39:41','2022-10-18 23:39:41','ba847216-3eb6-4be5-b44c-8006e7b719fd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GNR5JVAb4U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142764\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### October picks\\n\\n<h6> Bruce’s pick </h6> \\n<b>Book title: </b> A Night Without Stars\\n<b>Author: </b> Peter F Hamilton \\nFind it <a href=\\\"https://www.goodreads.com/book/show/28439513-a-night-without-stars\\\"> here </a>\\n\\n<h6> Bree\'s pick </h6> \\n<b>Book title: </b> The Seven Husbands of Evelyn Hugo\\n<b>Author: </b> Taylor Jenkins Reid\\nFind it <a href=\\\"https://www.goodreads.com/book/show/32620332-the-seven-husbands-of-evelyn-hugo\\\"> here </a>\\n\\n<h6> Kimi\'s pick </h6> \\n<b>Book title: </b> Losing Face\\n<b>Author: </b> George Haddad\\nFind it <a href=\\\"https://www.goodreads.com/book/show/60752357-losing-face\\\"> here </a>\\n\\n<h6> Jo\'s pick </h6> \\n<b>Book title: </b> The Testaments\\n<b>Author: </b> Margaret Atwood\\nFind it <a href=\\\"https://www.goodreads.com/book/show/42975172-the-testaments\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JGx0iUtQw0\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8Zua9e4kWu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142595\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### September picks\\n\\n* <a href=\\\"https://www.goodreads.com/en/book/show/55360284-taste\\\"> Taste: My Life Through Food by Stanley Tucci </a> \\n* <a href=\\\"https://www.goodreads.com/book/show/22822858-a-little-life\\\"> A Little Life by Hanya Yanagihara </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/37558445-boy-swallows-universe\\\"> Boy Swallows Universe by Trent Dalton </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/692871\\\"> Johnno by David Malouf </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/44005712-growing-up-queer-in-australia\\\"> Growing up Queer in Australia by Benjamin Law </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/56969543-bullet-train\\\"> Bullet Train by Kotaro Isaka </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/55361205-a-promised-land\\\"> A Promised Land by Barack Obama </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/52905204\\\"> The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/11494870\\\"> The Life by Malcolm Knox </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow\\\"> Thinking, Fast and Slow by Daniel Kahneman </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/54304028\\\"> Hunt, Gather, Parent by Michaeleen Doucleff </a> \\n* <a href=\\\"https://www.goodreads.com/en/book/show/30762074\\\"> Odd Dog Out by Rob Bidulph </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tAgWmP7qVi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'NWO’s library','Taste: My Life Through Food by Stanley Tucci ... A Little Life by Hanya Yanagihara ... Johnno by David Malouf ... Growing up Queer in Australia by Benjamin Law ... Bullet Train by Kotaro Isaka ... A Promised Land by Barack Obama ... The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan ... The Life by Malcolm Knox',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(138998,142769,1,'NWO’s library','2022-10-18 23:40:20','2022-10-18 23:40:20','3490c19f-3d8f-42ab-92ca-b2d8cdfef33e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GNR5JVAb4U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142764\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### October picks\\n\\n<h6> Bruce’s pick </h6> \\n<b>Book title: </b> A Night Without Stars\\n<b>Author: </b> Peter F Hamilton \\nFind it <a href=\\\"https://www.goodreads.com/book/show/28439513-a-night-without-stars\\\"> here </a>\\n\\n<h6> Bree\'s pick </h6> \\n<b>Book title: </b> The Seven Husbands of Evelyn Hugo\\n<b>Author: </b> Taylor Jenkins Reid\\nFind it <a href=\\\"https://www.goodreads.com/book/show/32620332-the-seven-husbands-of-evelyn-hugo\\\"> here </a>\\n\\n<h6> Kimi\'s pick </h6> \\n<b>Book title: </b> Losing Face\\n<b>Author: </b> George Haddad\\nFind it <a href=\\\"https://www.goodreads.com/book/show/60752357-losing-face\\\"> here </a>\\n\\n<h6> Jo\'s pick </h6> \\n<b>Book title: </b> The Testaments\\n<b>Author: </b> Margaret Atwood\\nFind it <a href=\\\"https://www.goodreads.com/book/show/42975172-the-testaments\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JGx0iUtQw0\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8Zua9e4kWu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142595\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### September picks\\n\\n* <a href=\\\"https://www.goodreads.com/en/book/show/55360284-taste\\\"> Taste: My Life Through Food by Stanley Tucci </a> \\n* <a href=\\\"https://www.goodreads.com/book/show/22822858-a-little-life\\\"> A Little Life by Hanya Yanagihara </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/37558445-boy-swallows-universe\\\"> Boy Swallows Universe by Trent Dalton </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/692871\\\"> Johnno by David Malouf </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/44005712-growing-up-queer-in-australia\\\"> Growing up Queer in Australia by Benjamin Law </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/56969543-bullet-train\\\"> Bullet Train by Kotaro Isaka </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/55361205-a-promised-land\\\"> A Promised Land by Barack Obama </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/52905204\\\"> The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/11494870\\\"> The Life by Malcolm Knox </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow\\\"> Thinking, Fast and Slow by Daniel Kahneman </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/54304028\\\"> Hunt, Gather, Parent by Michaeleen Doucleff </a> \\n* <a href=\\\"https://www.goodreads.com/en/book/show/30762074\\\"> Odd Dog Out by Rob Bidulph </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tAgWmP7qVi\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'NWO’s library','Taste: My Life Through Food by Stanley Tucci ... A Little Life by Hanya Yanagihara ... Johnno by David Malouf ... Growing up Queer in Australia by Benjamin Law ... Bullet Train by Kotaro Isaka ... A Promised Land by Barack Obama ... The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan ... The Life by Malcolm Knox',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139000,142771,1,'NWO’s library','2022-10-19 03:57:14','2022-10-19 03:57:14','689e00d7-af6e-44cb-bb24-4b8b0639f745',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GNR5JVAb4U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142764\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### October picks\\n\\n<h6> Bruce’s pick </h6> \\n<b>Book title: </b> A Night Without Stars\\n<b>Author: </b> Peter F Hamilton \\nFind it <a href=\\\"https://www.goodreads.com/book/show/28439513-a-night-without-stars\\\"> here </a>\\n\\n<h6> Bree\'s pick </h6> \\n<b>Book title: </b> The Seven Husbands of Evelyn Hugo\\n<b>Author: </b> Taylor Jenkins Reid\\nFind it <a href=\\\"https://www.goodreads.com/book/show/32620332-the-seven-husbands-of-evelyn-hugo\\\"> here </a>\\n\\n<h6> Kimi\'s pick </h6> \\n<b>Book title: </b> Losing Face\\n<b>Author: </b> George Haddad\\nFind it <a href=\\\"https://www.goodreads.com/book/show/60752357-losing-face\\\"> here </a>\\n\\n<h6> Jo\'s pick </h6> \\n<b>Book title: </b> The Testaments\\n<b>Author: </b> Margaret Atwood\\nFind it <a href=\\\"https://www.goodreads.com/book/show/42975172-the-testaments\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JGx0iUtQw0\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8Zua9e4kWu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142595\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### September picks\\n\\n* <a href=\\\"https://www.goodreads.com/en/book/show/55360284-taste\\\"> Taste: My Life Through Food by Stanley Tucci </a> \\n* <a href=\\\"https://www.goodreads.com/book/show/22822858-a-little-life\\\"> A Little Life by Hanya Yanagihara </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/37558445-boy-swallows-universe\\\"> Boy Swallows Universe by Trent Dalton </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/692871\\\"> Johnno by David Malouf </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/44005712-growing-up-queer-in-australia\\\"> Growing up Queer in Australia by Benjamin Law </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/56969543-bullet-train\\\"> Bullet Train by Kotaro Isaka </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/55361205-a-promised-land\\\"> A Promised Land by Barack Obama </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/52905204\\\"> The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/11494870\\\"> The Life by Malcolm Knox </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow\\\"> Thinking, Fast and Slow by Daniel Kahneman </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/54304028\\\"> Hunt, Gather, Parent by Michaeleen Doucleff </a> \\n* <a href=\\\"https://www.goodreads.com/en/book/show/30762074\\\"> Odd Dog Out by Rob Bidulph </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tAgWmP7qVi\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'NWO’s library','Taste: My Life Through Food by Stanley Tucci ... A Little Life by Hanya Yanagihara ... Johnno by David Malouf ... Growing up Queer in Australia by Benjamin Law ... Bullet Train by Kotaro Isaka ... A Promised Land by Barack Obama ... The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan ... The Life by Malcolm Knox',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139002,142773,1,'Let us introduce ourselves','2022-10-19 03:57:28','2022-10-19 03:57:28','851e0766-bd67-47a8-94bd-24bde2e961cf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and The Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. 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From both sides of the equation, there can be a fear about the ‘value’ factor. Clients might be concerned about outlaying a set amount and not seeing value delivered, while agencies worry about over-servicing, over-delivering and having to absorb costs.  \\n\\nThe truth, as always, lies somewhere in the middle. A good agency retainer agreement that is well-scoped and structured will provide fair value to both parties along with other significant benefits.  \\n\\nHere at New Word Order, we operate on a retainer basis with a number of clients. Not all, as other clients prefer the fee-for-project model. But our experience with retainers has given us a good appreciation of why they work and how to avoid pitfalls.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Let’s look at the benefits of an agency retainer agreement.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new4\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Build long term relationship and trust\",\"text\":\"Supplier relationships built over time offer incredible advantages for your business, and add to your bottom line. When your agency works constantly with you and becomes familiar with your tone, style and business objectives, you’ll see huge efficiencies and autonomy that save you time and money.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Fuller understanding of your brand, business and sector\",\"text\":\"Agencies, on the whole, are very good at diving into your business and learning intimate details about your brand, business operations, objectives and your sector as whole. This is accentuated when there is a retainer in place, as the commitment goes way beyond a specific project needs.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Access to all of the agency’s services\",\"text\":\"When you operate on a project basis, you may only be afforded certain service functions to fulfil that project (e.g. the digital team for a website build). But when you’re working under a retainer arrangement, all of the agency’s services are available to you. This could include strategy, branding, copywriting, design, digital, PR, media, and any other functions or expertise the agency houses.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Your work is prioritised\",\"text\":\"Few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it. There are always jobs on the go. But on a retainer, your work is prioritised so quick turnarounds can be achieved if required. Our agreement with retainer clients is that their work happens when it needs to happen, so they jump the queue whenever necessary.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"No surprise costs and lower hourly rates\",\"text\":\"For clients, the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency. The no-surprise-invoices guarantee is worth the price of admission. Usually retainers also mean lower hourly rates than the rack rates, as agencies know what income is being delivered and can resource accordingly.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Transparency and reporting\",\"text\":\"A normal part of our retainer agreements is for regular reporting of how hours and services are being spent in any given month, so clients remain fully informed at all times. Never will you get to the end of the month and wonder what the agency has been doing for your investment. Retainer reconciliations are standard practice.\"}},\"new7\":{\"type\":\"6\",\"fields\":{\"heading\":\"Proactive strategic thinking\",\"text\":\"Long-term relationships provide the stability required for agencies to focus more clearly on business outcomes rather than project deliverables. Under a retainer the relationship is more likely to shift from being transactional and project driven to strategic. Rather than just being project-responsive, your agency can adopt a proactive approach to your marketing strategy and cultivate more creative growth opportunities.\"}},\"new8\":{\"type\":\"6\",\"fields\":{\"heading\":\"Holistic business approach\",\"text\":\"It also allows you to use your retained agency across all your needs so they can holistically contribute to the success of your business. This is more efficient than using multiple agencies for different projects as no single agency is then responsible for overall strategy, measurement and achievement of marketing goals.\"}}}}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oPyuRVewRa\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142777\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-m0UjFdziAZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"So what will a $10,000-per-month retainer get you?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Don’t get caught up in the $10,000 figure. Retainer figures are mostly determined by the client’s marketing budget and your needs. So whether you need to halve it, double it, quarter it or triple it—it doesn’t matter. We just want to provide a guide on what you can expect from a $10,000 monthly retainer budget at New Word Order.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Strategy (Strategic direction, research, analysis, advisory and consultation)\",\"text\":\"12 hours a month\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Client Service (Account direction, management, production, coordination)\",\"text\":\"18 hours a month\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Creative Direction\",\"text\":\"4 hours a month\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Copywriting\",\"text\":\"4 hours a month\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"Art Direction\",\"text\":\"6 hours a month\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Graphic Design\",\"text\":\"16 hours a month\"}}}}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Compare this to the cost of employing a marketing manager and contracting an agency to work on ad-hoc projects and the value is plain to see.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Ioo01jWr8b\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Want to know more? Call us for a confidential chat about retainers or other ways of working with New Word Order.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The ways brands make or break business outcomes','You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139008,142779,1,'What a $10,000-per-month ad agency retainer gets you','2022-10-20 00:46:16','2022-10-20 00:50:31','fd78edcf-351b-4530-9a93-694547b9c1c7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Le3COrDzEZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"What a $10,000-per-month ad agency retainer gets you\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Advertising agency and client retainer agreements sometimes get a bad rap. From both sides of the equation, there can be a fear about the ‘value’ factor. Clients might be concerned about outlaying a set amount and not seeing value delivered, while agencies worry about over-servicing, over-delivering and having to absorb costs.  \\n\\nThe truth, as always, lies somewhere in the middle. A good agency retainer agreement that is well-scoped and structured will provide fair value to both parties along with other significant benefits.  \\n\\nHere at New Word Order, we operate on a retainer basis with a number of clients. Not all, as other clients prefer the fee-for-project model. But our experience with retainers has given us a good appreciation of why they work and how to avoid pitfalls.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Let’s look at the benefits of an agency retainer agreement.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new4\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Build long term relationship and trust\",\"text\":\"Supplier relationships built over time offer incredible advantages for your business, and add to your bottom line. When your agency works constantly with you and becomes familiar with your tone, style and business objectives, you’ll see huge efficiencies and autonomy that save you time and money.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Fuller understanding of your brand, business and sector\",\"text\":\"Agencies, on the whole, are very good at diving into your business and learning intimate details about your brand, business operations, objectives and your sector as whole. This is accentuated when there is a retainer in place, as the commitment goes way beyond a specific project needs.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Access to all of the agency’s services\",\"text\":\"When you operate on a project basis, you may only be afforded certain service functions to fulfil that project (e.g. the digital team for a website build). But when you’re working under a retainer arrangement, all of the agency’s services are available to you. This could include strategy, branding, copywriting, design, digital, PR, media, and any other functions or expertise the agency houses.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Your work is prioritised\",\"text\":\"Few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it. There are always jobs on the go. But on a retainer, your work is prioritised so quick turnarounds can be achieved if required. Our agreement with retainer clients is that their work happens when it needs to happen, so they jump the queue whenever necessary.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"No surprise costs and lower hourly rates\",\"text\":\"For clients, the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency. The no-surprise-invoices guarantee is worth the price of admission. Usually retainers also mean lower hourly rates than the rack rates, as agencies know what income is being delivered and can resource accordingly.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Transparency and reporting\",\"text\":\"A normal part of our retainer agreements is for regular reporting of how hours and services are being spent in any given month, so clients remain fully informed at all times. Never will you get to the end of the month and wonder what the agency has been doing for your investment. Retainer reconciliations are standard practice.\"}},\"new7\":{\"type\":\"6\",\"fields\":{\"heading\":\"Proactive strategic thinking\",\"text\":\"Long-term relationships provide the stability required for agencies to focus more clearly on business outcomes rather than project deliverables. Under a retainer the relationship is more likely to shift from being transactional and project driven to strategic. Rather than just being project-responsive, your agency can adopt a proactive approach to your marketing strategy and cultivate more creative growth opportunities.\"}},\"new8\":{\"type\":\"6\",\"fields\":{\"heading\":\"Holistic business approach\",\"text\":\"It also allows you to use your retained agency across all your needs so they can holistically contribute to the success of your business. This is more efficient than using multiple agencies for different projects as no single agency is then responsible for overall strategy, measurement and achievement of marketing goals.\"}}}}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oPyuRVewRa\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142777\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-m0UjFdziAZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"So what will a $10,000-per-month retainer get you?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Don’t get caught up in the $10,000 figure. Retainer figures are mostly determined by the client’s marketing budget and your needs. So whether you need to halve it, double it, quarter it or triple it—it doesn’t matter. We just want to provide a guide on what you can expect from a $10,000 monthly retainer budget at New Word Order.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Strategy (Strategic direction, research, analysis, advisory and consultation)\",\"text\":\"12 hours a month\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Client Service (Account direction, management, production, coordination)\",\"text\":\"18 hours a month\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Creative Direction\",\"text\":\"4 hours a month\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Copywriting\",\"text\":\"4 hours a month\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"Art Direction\",\"text\":\"6 hours a month\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Graphic Design\",\"text\":\"16 hours a month\"}}}}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Compare this to the cost of employing a marketing manager and contracting an agency to work on ad-hoc projects and the value is plain to see.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Ioo01jWr8b\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Want to know more? Call us for a confidential chat about retainers or other ways of working with New Word Order.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The ways brands make or break business outcomes','You probably already know your brand is more than just your logo. It’s how you look and sound, what you say, and how you behave—and it’s the story people hear, or are told, when they interact with any point of your business or organisation.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139009,142780,1,'Residential Tenancies Authority','2022-10-20 04:36:59','2022-10-20 04:36:59','c2782746-4873-4cc9-a349-83abdaa3f22b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Illustrating tenancy law changes',NULL,NULL,'We all know tenancy can be complicated, from any side of the relationship. So the Residential Tenancies Authority (RTA) has introduced new laws to give tenants, landlords and property managers more certainty and transparency around their tenancy arrangements. We helped the RTA produce four animated videos to serve as friendly reminders about the law changes.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bc8O0czLTg\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028657?h=758f0e7169&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Ending a tenancy\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUpdyGgoHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The RTA needed to inform the public about rental reform changes coming into effect on 1 October 2022. With such a broad audience—renters, landlords and property managers—the RTA needed an explanatory tool that relayed the information in an easily digestible, engaging and inclusive way.\\nA collection of animated explainer videos was the obvious choice.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-chZ81DIc8w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028691?h=ca954eece2&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Renting with pets\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PLy32UQvPs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos needed a friendly, informative tone that connected with a vast range of people. We broke the videos down into sections that addressed each of the three key audiences individually—renters, then landlords, then property managers. The audiences were represented by a diverse and inclusive suite of illustrated characters.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oGsU7M7NF2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028774?h=8eb9622a43&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Summary\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oQ8wJZ93RN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Illustration was the real standout for this project. 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It’s safe. It’s free. It’s for your community. \nThese are the messages we gave Aboriginal and Torres Strait Islander communities with the MakeTheChoice campaign, encouraging more COVID-19 vaccinations.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cPOlqCaDq6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142802\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NDPW4J31bw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We proudly worked with Queensland Aboriginal and Islander Health Council (QAIHC) to get this campaign and website out in the world in record time.\\n\\nQAIHC is a leadership and policy organisation representing all Aboriginal and Torres Strait Islander Community Controlled Health Organisations (ATSICCHO) in Queensland at both a state and national level.\\n\\nAt the core is QAIHC\'s vision is to eliminate the disparities in health and wellbeing experienced by Aboriginal and Torres Strait Islander peoples in Queensland.\\n\\nThe ‘Make the choice’ COVID-19 vaccine communications campaign was collaboration of QAIHC, Queensland Health, the Institute of Urban Indigenous Health and New Word Order.\\n\\nWe designed and developed a simple website to be a trusted source of information pertaining to the COVID-19 vaccination, specifically geared towards Aboriginal and Torres Strait Islander peoples.\\n\\n[Makethechoice.com.au](https://www.makethechoice.com.au/) is all about promoting self-determination by providing the right information to the right people at the right time. 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And this makes you treasure it that little bit more.\\n\\nThe dream of an illustrator is to have time, budget and ability to craft a bespoke masterpiece for every job that comes across their desk.\\n\\nThat dream doesn’t turn to reality very often. But that doesn’t mean your brand has to revert to using the same old stock illustrations everyone else uses, either.\\n\\nThere are so many ways to get over those hurdles when a project doesn’t have time or budget to allow for a custom piece.\\n\\nA lot of the time, stock illustration can be tweaked to give it the edge it needs to stand out from the crowd.\\n\\nChange up the colours, mix up the style and jazz up the faces.\\n\\nSometimes stock forms the base for us to build something fresh. And other times there might already be the perfect stock illustration that tells the right story without much tweaking at all.\\n\\nWhatever the constraints—budget, time, brief—there’s always a way to break free. It just takes some thinking outside of the box.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-amC4hnZM56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"If you’re drowning in a sea of same-same, come chat to us and [we\'ll make your brand stand out](/contact).\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Break away from the same-same with custom illustration','There’s nothing more special than something made just for you.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139034,142805,1,'Let us introduce ourselves','2022-10-23 23:00:20','2022-10-23 23:00:20','ce87d212-b668-4f29-8ab7-5eb18896c101',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. 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It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. 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It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139036,142807,1,'Qld Hydro website','2022-10-23 23:47:29','2022-10-23 23:47:29','472c56e8-9a60-43ba-8656-a8211992810f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1024_crop_center-center_82_line/qld-Hydro_website.jpg\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2049_crop_center-center_82_line/qld-Hydro_website.jpg\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x853_crop_center-center_82_line/qld-Hydro_website.jpg\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1707_crop_center-center_82_line/qld-Hydro_website.jpg\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x683_crop_center-center_82_line/qld-Hydro_website.jpg\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1366_crop_center-center_82_line/qld-Hydro_website.jpg\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x512_crop_center-center_82_line/qld-Hydro_website.jpg\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x426_crop_center-center_82_line/qld-Hydro_website.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1024_crop_center-center_82_line/qld-Hydro_website.jpg.webp\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2049_crop_center-center_82_line/qld-Hydro_website.jpg.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x853_crop_center-center_82_line/qld-Hydro_website.jpg.webp\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1707_crop_center-center_82_line/qld-Hydro_website.jpg.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x683_crop_center-center_82_line/qld-Hydro_website.jpg.webp\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1366_crop_center-center_82_line/qld-Hydro_website.jpg.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x512_crop_center-center_82_line/qld-Hydro_website.jpg.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x426_crop_center-center_82_line/qld-Hydro_website.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":1024,\"3072\":2049,\"1280\":853,\"2560\":1707,\"1024\":683,\"2048\":1366,\"768\":512,\"640\":426},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":5000,\"originalImageHeight\":3335,\"placeholder\":\"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\",\"placeholderSvg\":null,\"colorPalette\":[\"#d9ccc4\",\"#2a2e2c\",\"#857e7a\",\"#708faf\",\"#8bacc6\"],\"lightness\":53,\"placeholderWidth\":1536,\"placeholderHeight\":1024,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139037,142808,1,'Queensland Hydro','2022-10-23 23:50:15','2022-10-23 23:50:15','932931d4-f6ba-49fb-a8ef-0a457ce0431f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Powering Queensland’s future',NULL,NULL,'Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero-net emissions by 2050. Pumped hydro is the key to achieving this, and the state government is facilitating pumped hydro through a new subsidiary brand. We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MJwz0wrwkL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142807\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RCifzof72P\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Queensland Government needed to establish a subsidiary entity to carry the planning and transmission connection work for potential pumped hydro projects across Queensland. Our creation of the brand for Queensland Hydro involved extensive discovery prior to crafting a brand identity, designing marketing collateral, and copywriting, designing and developing a website.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Fdid0P67Ag\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142654\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As we often do, we began this project with a comprehensive discovery phase. 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\\n<b>Book title: </b> The Seven Husbands of Evelyn Hugo\\n<b>Author: </b> Taylor Jenkins Reid\\nFind it <a href=\\\"https://www.goodreads.com/book/show/32620332-the-seven-husbands-of-evelyn-hugo\\\"> here </a>\\n\\n<h6> Kimi\'s pick </h6> \\n<b>Book title: </b> Losing Face\\n<b>Author: </b> George Haddad\\nFind it <a href=\\\"https://www.goodreads.com/book/show/60752357-losing-face\\\"> here </a>\\n\\n<h6> Jo\'s pick </h6> \\n<b>Book title: </b> The Testaments\\n<b>Author: </b> Margaret Atwood\\nFind it <a href=\\\"https://www.goodreads.com/book/show/42975172-the-testaments\\\"> here </a>\\n\\n<h6> Suz\'s pick </h6> \\n<b>Book title: </b> The Bookseller at the End of the World\\n<b>Author: </b> Ruth Shaw\\nFind it <a href=\\\"https://www.goodreads.com/book/show/60296308-the-bookseller-at-the-end-of-the-world\\\"> here 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Enter New Word Order.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139070,142841,1,'NWO’s library','2022-10-25 03:43:56','2022-10-25 03:43:56','29a376f5-be2e-429a-9088-9efcca4c69ac',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GNR5JVAb4U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142764\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### October picks\\n\\n<h6> Bruce’s pick </h6> \\n<b>Book title: </b> A Night Without Stars\\n<b>Author: </b> Peter F Hamilton \\nFind it <a href=\\\"https://www.goodreads.com/book/show/28439513-a-night-without-stars\\\"> here </a>\\n\\n<h6> Bree\'s pick </h6> \\n<b>Book title: </b> The Seven Husbands of Evelyn Hugo\\n<b>Author: </b> Taylor Jenkins Reid\\nFind it <a href=\\\"https://www.goodreads.com/book/show/32620332-the-seven-husbands-of-evelyn-hugo\\\"> here </a>\\n\\n<h6> Kimi\'s pick </h6> \\n<b>Book title: </b> Losing Face\\n<b>Author: </b> George Haddad\\nFind it <a href=\\\"https://www.goodreads.com/book/show/60752357-losing-face\\\"> here </a>\\n\\n<h6> Jo\'s pick </h6> \\n<b>Book title: </b> The Testaments\\n<b>Author: </b> Margaret Atwood\\nFind it <a href=\\\"https://www.goodreads.com/book/show/42975172-the-testaments\\\"> here </a>\\n\\n<h6> Suz\'s pick </h6> \\n<b>Book title: </b> The Bookseller at the End of the World\\n<b>Author: </b> Ruth Shaw\\nFind it <a href=\\\"https://www.goodreads.com/book/show/60296308-the-bookseller-at-the-end-of-the-world\\\"> here </a>\\n\\n<br> </br>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JGx0iUtQw0\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8Zua9e4kWu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142595\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### September picks\\n\\n* <a href=\\\"https://www.goodreads.com/en/book/show/55360284-taste\\\"> Taste: My Life Through Food by Stanley Tucci </a> \\n* <a href=\\\"https://www.goodreads.com/book/show/22822858-a-little-life\\\"> A Little Life by Hanya Yanagihara </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/37558445-boy-swallows-universe\\\"> Boy Swallows Universe by Trent Dalton </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/692871\\\"> Johnno by David Malouf </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/44005712-growing-up-queer-in-australia\\\"> Growing up Queer in Australia by Benjamin Law </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/56969543-bullet-train\\\"> Bullet Train by Kotaro Isaka </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/55361205-a-promised-land\\\"> A Promised Land by Barack Obama </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/52905204\\\"> The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/11494870\\\"> The Life by Malcolm Knox </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow\\\"> Thinking, Fast and Slow by Daniel Kahneman </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/54304028\\\"> Hunt, Gather, Parent by Michaeleen Doucleff </a> \\n* <a href=\\\"https://www.goodreads.com/en/book/show/30762074\\\"> Odd Dog Out by Rob Bidulph </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tAgWmP7qVi\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'NWO’s library','Taste: My Life Through Food by Stanley Tucci ... A Little Life by Hanya Yanagihara ... Johnno by David Malouf ... Growing up Queer in Australia by Benjamin Law ... Bullet Train by Kotaro Isaka ... A Promised Land by Barack Obama ... The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan ... The Life by Malcolm Knox',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139072,142843,1,'About us','2022-10-25 22:44:17','2022-10-25 22:44:17','3d904e06-0b63-48b8-bef6-a4af2906468e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AIq0spRzjX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Uncross your fingers.\",\"headingColour\":\"text-white\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Let out that breath you’ve been holding.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We’re a creative agency whose clients sleep at night.\\nThere are no jazz hands, no smoke, no mirrors, no special effects.\\nFor our clients, this means creative confidence for them, their team and those higher up the chain. Doesn’t that sound nice for a change?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Work with us\",\"buttonImage\":[],\"internalLink\":[],\"externalLink\":\"/contact\",\"buttonStyle\":\"outline\",\"buttonColour\":\"black\"}},\"new2\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"for **us** and for **you**\",\"buttonImage\":[],\"internalLink\":[],\"externalLink\":\"/contact\",\"buttonStyle\":\"link\",\"buttonColour\":\"black\"}}},\"sectionTitle\":\"Who we are\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-F7hmh5FrPz\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"What\\nmakes us \\ndifferent?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"WE’RE THE AGENCY FOR BIG LIFE MOMENTS.\",\"text\":\"Our work focuses around significant human decisions. Leading people through these moments takes an appreciation for and skill to capture the spectrum of the human experience—deep pain, euphoria and everything between.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"WE SOLVE OUR CLIENTS’ PROBLEMS.\",\"text\":\"We take a pragmatic, common sense approach to strategic and creative work. Our clients find this refreshing because we understand their context and goals.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"OUR PURPOSE DRIVES EVERY DECISION AND ACTION.\",\"text\":\"Purpose-driven work isn\'t rare anymore. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"OUR CLIENTS HAVE CONFIDENCE AND INFLUENCE.\",\"text\":\"All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"WE’RE A CONTENT-FIRST AGENCY.\",\"text\":\"We began as a strategic communications agency and good-quality words still mean as much to us today as they did on day one.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"WE LIVE AND BREATHE BRAND.\",\"text\":\"Our proven process uncovers the essence of an organisation and showcases it in a beautiful package that connects deeply with its people.\"}}}}}},\"buttons\":[],\"sectionTitle\":\"What makes us different?\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-E3DBF3rnBq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-black\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"<span class=\\\"text-red\\\">Our purpose</span> is to make a meaningful difference to people\'s lives.\",\"headingColour\":\"text-white\",\"headingSize\":\"text-5xl\"}}},\"buttons\":[],\"sectionTitle\":\"Our purpose\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YiUNhXSjYt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-ajNEqfqsEA\",\"content\":{\"fields\":{\"sectionTitle\":\"Our people\",\"relatedTeamMembers\":[\"17956\",\"17954\",\"17893\",\"17875\",\"17996\",\"17899\",\"17941\",\"17881\",\"17934\",\"17887\",\"30433\",\"17921\",\"97259\",\"141616\",\"141642\",\"142039\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qGWY6M4rf5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-MfLI96vuT8\",\"content\":{\"fields\":{\"sectionTitle\":\"Our partners\",\"heading\":\"Our partners\",\"images\":[\"21920\",\"21919\",\"21918\",\"21916\",\"21917\",\"21915\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cqMgy44VMA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy first,\\nthen creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We seek to understand how humans connect, engage, decide and change. 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And this makes you treasure it that little bit more.\\n\\nThe dream of an illustrator is to have time, budget and ability to craft a bespoke masterpiece for every job that comes across their desk.\\n\\nThat dream doesn’t turn to reality very often. But that doesn’t mean your brand has to revert to using the same old stock illustrations everyone else uses, either.\\n\\nThere are so many ways to get over those hurdles when a project doesn’t have time or budget to allow for a custom piece.\\n\\nA lot of the time, stock illustration can be tweaked to give it the edge it needs to stand out from the crowd.\\n\\nChange up the colours, mix up the style and jazz up the faces.\\n\\nSometimes stock forms the base for us to build something fresh. And other times there might already be the perfect stock illustration that tells the right story without much tweaking at all.\\n\\nWhatever the constraints—budget, time, brief—there’s always a way to break free. It just takes some thinking outside of the box.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-amC4hnZM56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"If you’re drowning in a sea of same-same, come chat to us and [we\'ll make your brand stand out](/contact).\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Break away from the same-same with custom illustration','There’s nothing more special than something made just for you.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139075,142846,1,'Let us introduce ourselves','2022-10-25 22:49:49','2022-10-25 22:49:49','1d39f7fa-9702-4e7a-b657-6fad63348f57',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. 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She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139076,142847,1,'The world of modern marketing','2022-10-26 02:13:04','2023-04-03 01:08:12','f13ab134-8ea0-4076-ad93-4328095bb83e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p80I0czk4W\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"<b> Being a chief marketing officer (CMO) is a tough gig. We get that.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<b> You have multiple accountabilities staring long and hard at you before you’ve even had your morning coffee. The days of set-and-forget media plans, generous marketing budgets and long lunches with your creative agency peeps are long gone. </b>\\n\\nThe pain points of CMOs are often remarkably similar across different industries and sectors. As an agency who works closely with many CMOs in diverse fields from healthcare to industrial lubricants, we witness first-hand the many modern pressures of commercial marketing. There are strategic plans to deliver, performance metrics to be measured and ROI to be rationalised.\\n\\n<h5> Diamonds form under pressure </h5>\\nSure, you’re in the hot seat but we just applaud the fact you have a seat at the big table. Professional marketers haven’t always been welcome in the C-suite. But in recent times, the importance and relevance of marketing as a function of business success has been elevated. Yes, that does come with an bigger set of expectations and pressures, but that’s why we’re here to help.\\n\\nWhen your standard Tuesday morning involves planning and strategising around things like revenue growth, market share, user experience and brand performance, having an agency that is built for speed and delivery is a distinct advantage. Often our job is to help CMOs turn their board/exec-approved long-term strategies into actionable short-term tactics. \\n\\nAfter all, what’s the point of having marketing ammunition if you don’t have the secret weapon to fire it? \\n\\n<h5> We are your secret weapon </h5>\\n\\nPart of our value to CMOs is bringing a level of experience and skillset that isn’t readily available within your internal team. Or managing projects that just aren’t suitable for your big agency of record. \\n\\nAs pressures and performance metrics come to bear, you want to rely on an agency who can be responsive and proactive as required. People who can turn around projects quickly and efficiently. Marketing specialists who understand how lead generation and revenue growth is a daily challenge, not a one-off campaign. \\n\\nFear not, CMOs. We don’t just feel your pain. We share it. And it makes us all the more committed and determined to find innovative and fit-for-purpose solutions for your business. \\n\\nFind out more about how we add a secret weapon to your agency roster by downloading a short guide <a href=https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-secret-weapon.pdf>here</a>.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139077,142848,1,'The world of modern marketing','2022-10-26 02:15:52','2022-10-26 02:15:52','f0c3cc9d-9677-4604-95da-01c2b27e63c7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p80I0czk4W\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h3> Being a Chief Marketing Officer (CMO) is a tough gig. We get that. You’ve got multiple accountabilities staring long and hard at you before you’ve even had your morning coffee. The days of set-and-forget media plans, generous marketing budgets and long lunches with your creative agency peeps are long gone. </h3>\\n\\nThe pain points of CMOs are often remarkably similar across different industries and sectors. As an agency who works closely with many CMOs in diverse fields from healthcare to industrial lubricants, we witness first-hand the many modern pressures of commercial marketing. There are strategic plans to deliver, performance metrics to be measured and ROI to be rationalised.\\n\\n<h2> Diamonds form under pressure </h2> \\nSure, you’re in the hot seat but we just applaud the fact you’ve got a seat at the big table. Being part of the C-suite is not something professional marketers have always enjoyed. But in recent times, the importance and relevance of marketing as a function of business success has been elevated. Yes, that does come with an elevated set of expectations and pressures, but that’s why we’re here to help.\\n\\nWhen your standard Tuesday morning involves planning and strategising around things like revenue growth, market share, data capture and analysis, customer journey mapping, user experience and brand performance, having an agency that is built for speed and delivery is a distinct advantage. Often our job is to help CMO’s turn their board/exec-approved long-term strategies into actionable short-term tactics. \\n\\nAfter all, what’s the point of having marketing ammunition if you don’t have the secret weapon to fire it off? \\n\\n<h2> We are your secret weapon </h2>\\nPart of our value to CMOs is bringing a level of experience and skillset that that is not always readily available within your internal team. Or managing projects that just aren’t suitable for your big agency of record. \\n\\nAs pressures and performance metrics come to bear, you want to rely on an agency who can be responsive and proactive as required. People who can turn around projects quickly and efficiently. Marketing specialists who understand how lead generation and revenue growth is a daily challenge, not a one-off campaign. \\n\\nFear not CMOs. We don’t just feel your pain. We share it. And it makes us all more committed and determined to find innovative and fit-for-purpose solutions for your business. \\n\\nFind out more about how we add a secret weapon to your agency roster by downloading a short guide here. [LINK TO B-TEAM BROCHURE].\\n\\nOr for a confidential chat, call Suzanne on 0413 875 806.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139079,142850,1,'The world of modern marketing','2022-10-26 02:16:20','2022-10-26 02:16:20','c2e2b492-ff48-4d33-87b5-95927f6d9e25',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p80I0czk4W\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> Being a Chief Marketing Officer (CMO) is a tough gig. We get that. You’ve got multiple accountabilities staring long and hard at you before you’ve even had your morning coffee. The days of set-and-forget media plans, generous marketing budgets and long lunches with your creative agency peeps are long gone. </h4>\\n\\nThe pain points of CMOs are often remarkably similar across different industries and sectors. As an agency who works closely with many CMOs in diverse fields from healthcare to industrial lubricants, we witness first-hand the many modern pressures of commercial marketing. There are strategic plans to deliver, performance metrics to be measured and ROI to be rationalised.\\n\\n<h3> Diamonds form under pressure </h3> \\nSure, you’re in the hot seat but we just applaud the fact you’ve got a seat at the big table. Being part of the C-suite is not something professional marketers have always enjoyed. But in recent times, the importance and relevance of marketing as a function of business success has been elevated. Yes, that does come with an elevated set of expectations and pressures, but that’s why we’re here to help.\\n\\nWhen your standard Tuesday morning involves planning and strategising around things like revenue growth, market share, data capture and analysis, customer journey mapping, user experience and brand performance, having an agency that is built for speed and delivery is a distinct advantage. Often our job is to help CMO’s turn their board/exec-approved long-term strategies into actionable short-term tactics. \\n\\nAfter all, what’s the point of having marketing ammunition if you don’t have the secret weapon to fire it off? \\n\\n<h3> We are your secret weapon </h3>\\nPart of our value to CMOs is bringing a level of experience and skillset that that is not always readily available within your internal team. Or managing projects that just aren’t suitable for your big agency of record. \\n\\nAs pressures and performance metrics come to bear, you want to rely on an agency who can be responsive and proactive as required. People who can turn around projects quickly and efficiently. Marketing specialists who understand how lead generation and revenue growth is a daily challenge, not a one-off campaign. \\n\\nFear not CMOs. We don’t just feel your pain. We share it. And it makes us all more committed and determined to find innovative and fit-for-purpose solutions for your business. \\n\\nFind out more about how we add a secret weapon to your agency roster by downloading a short guide here. [LINK TO B-TEAM BROCHURE].\\n\\nOr for a confidential chat, call Suzanne on 0413 875 806.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139081,142852,1,'The world of modern marketing','2022-10-26 02:16:33','2022-10-26 02:16:33','73708d8e-efca-4482-b718-4a9e1853a799',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p80I0czk4W\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h5> Being a Chief Marketing Officer (CMO) is a tough gig. We get that. You’ve got multiple accountabilities staring long and hard at you before you’ve even had your morning coffee. The days of set-and-forget media plans, generous marketing budgets and long lunches with your creative agency peeps are long gone. </h5>\\n\\nThe pain points of CMOs are often remarkably similar across different industries and sectors. As an agency who works closely with many CMOs in diverse fields from healthcare to industrial lubricants, we witness first-hand the many modern pressures of commercial marketing. There are strategic plans to deliver, performance metrics to be measured and ROI to be rationalised.\\n\\n<h3> Diamonds form under pressure </h3> \\nSure, you’re in the hot seat but we just applaud the fact you’ve got a seat at the big table. Being part of the C-suite is not something professional marketers have always enjoyed. But in recent times, the importance and relevance of marketing as a function of business success has been elevated. Yes, that does come with an elevated set of expectations and pressures, but that’s why we’re here to help.\\n\\nWhen your standard Tuesday morning involves planning and strategising around things like revenue growth, market share, data capture and analysis, customer journey mapping, user experience and brand performance, having an agency that is built for speed and delivery is a distinct advantage. Often our job is to help CMO’s turn their board/exec-approved long-term strategies into actionable short-term tactics. \\n\\nAfter all, what’s the point of having marketing ammunition if you don’t have the secret weapon to fire it off? \\n\\n<h3> We are your secret weapon </h3>\\nPart of our value to CMOs is bringing a level of experience and skillset that that is not always readily available within your internal team. Or managing projects that just aren’t suitable for your big agency of record. \\n\\nAs pressures and performance metrics come to bear, you want to rely on an agency who can be responsive and proactive as required. People who can turn around projects quickly and efficiently. Marketing specialists who understand how lead generation and revenue growth is a daily challenge, not a one-off campaign. \\n\\nFear not CMOs. We don’t just feel your pain. We share it. And it makes us all more committed and determined to find innovative and fit-for-purpose solutions for your business. \\n\\nFind out more about how we add a secret weapon to your agency roster by downloading a short guide here. [LINK TO B-TEAM BROCHURE].\\n\\nOr for a confidential chat, call Suzanne on 0413 875 806.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139083,142854,1,'The world of modern marketing','2022-10-26 02:17:36','2022-10-26 02:17:36','8d8118f4-2c88-4b69-9e02-2ee7409c73d6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p80I0czk4W\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h5> Being a Chief Marketing Officer (CMO) is a tough gig. We get that. You’ve got multiple accountabilities staring long and hard at you before you’ve even had your morning coffee. The days of set-and-forget media plans, generous marketing budgets and long lunches with your creative agency peeps are long gone. </h5>\\n\\nThe pain points of CMOs are often remarkably similar across different industries and sectors. As an agency who works closely with many CMOs in diverse fields from healthcare to industrial lubricants, we witness first-hand the many modern pressures of commercial marketing. There are strategic plans to deliver, performance metrics to be measured and ROI to be rationalised.\\n\\n<h5> Diamonds form under pressure </h5> \\nSure, you’re in the hot seat but we just applaud the fact you’ve got a seat at the big table. Being part of the C-suite is not something professional marketers have always enjoyed. But in recent times, the importance and relevance of marketing as a function of business success has been elevated. Yes, that does come with an elevated set of expectations and pressures, but that’s why we’re here to help.\\n\\nWhen your standard Tuesday morning involves planning and strategising around things like revenue growth, market share, data capture and analysis, customer journey mapping, user experience and brand performance, having an agency that is built for speed and delivery is a distinct advantage. Often our job is to help CMO’s turn their board/exec-approved long-term strategies into actionable short-term tactics. \\n\\nAfter all, what’s the point of having marketing ammunition if you don’t have the secret weapon to fire it off? \\n\\n<h5> We are your secret weapon </h5>\\nPart of our value to CMOs is bringing a level of experience and skillset that that is not always readily available within your internal team. Or managing projects that just aren’t suitable for your big agency of record. \\n\\nAs pressures and performance metrics come to bear, you want to rely on an agency who can be responsive and proactive as required. People who can turn around projects quickly and efficiently. Marketing specialists who understand how lead generation and revenue growth is a daily challenge, not a one-off campaign. \\n\\nFear not CMOs. We don’t just feel your pain. We share it. And it makes us all more committed and determined to find innovative and fit-for-purpose solutions for your business. \\n\\nFind out more about how we add a secret weapon to your agency roster by downloading a short guide here. [LINK TO B-TEAM BROCHURE].\\n\\nOr for a confidential chat, call Suzanne on 0413 875 806.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139085,142856,1,'The world of modern marketing','2022-10-26 02:18:39','2022-10-26 02:18:39','d9252ff6-a81f-4901-98a5-0d53058c4a68',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p80I0czk4W\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<b> Being a Chief Marketing Officer (CMO) is a tough gig. We get that. You’ve got multiple accountabilities staring long and hard at you before you’ve even had your morning coffee. The days of set-and-forget media plans, generous marketing budgets and long lunches with your creative agency peeps are long gone. </b>\\n\\nThe pain points of CMOs are often remarkably similar across different industries and sectors. As an agency who works closely with many CMOs in diverse fields from healthcare to industrial lubricants, we witness first-hand the many modern pressures of commercial marketing. There are strategic plans to deliver, performance metrics to be measured and ROI to be rationalised.\\n\\n<h5> Diamonds form under pressure </h5> \\nSure, you’re in the hot seat but we just applaud the fact you’ve got a seat at the big table. Being part of the C-suite is not something professional marketers have always enjoyed. But in recent times, the importance and relevance of marketing as a function of business success has been elevated. 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Or managing projects that just aren’t suitable for your big agency of record. \\n\\nAs pressures and performance metrics come to bear, you want to rely on an agency who can be responsive and proactive as required. People who can turn around projects quickly and efficiently. Marketing specialists who understand how lead generation and revenue growth is a daily challenge, not a one-off campaign. \\n\\nFear not CMOs. We don’t just feel your pain. We share it. And it makes us all more committed and determined to find innovative and fit-for-purpose solutions for your business. \\n\\nFind out more about how we add a secret weapon to your agency roster by downloading a short guide here. [LINK TO B-TEAM BROCHURE].\\n\\nOr for a confidential chat, call Suzanne on 0413 875 806.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139088,142859,1,'Email sigs','2022-10-26 07:04:46','2022-10-26 07:04:46','34df9b67-f908-4b37-88ec-b557d0240cd6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>\n<figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"113\" src=\"{asset:74279:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/email-sig.gif}\" alt=\"New Word Order\" /></a></figure>\n<figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"100\" src=\"{asset:84923:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/nwo-email-christmas-21.png}\" alt=\"Merry Christmas\" /></a></figure>\n<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139090,142861,1,'Email sigs','2022-10-26 07:05:34','2022-10-26 07:05:34','0a776bc4-07cf-42a7-ad98-ee89ed483bc8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p><a href=\"https://newwordorder.com.au\" 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alt=\"New Word Order\" /></a></figure>\n<figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"100\" src=\"{asset:84923:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/nwo-email-christmas-21.png}\" alt=\"Merry Christmas\" /></a></figure>\n<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>\n<figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"100\" src=\"{asset:84923:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/nwo-email-christmas-21.png}\" alt=\"Merry Christmas\" /></a></figure>\n<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer 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email christmas 22 1','2022-10-26 23:43:37','2022-10-26 23:43:37','a7c9a383-fb0e-4a5e-a81c-b6f147d9f161',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x384_crop_center-center_82_line/nwo-email-christmas-22-1.png\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x320_crop_center-center_82_line/nwo-email-christmas-22-1.png\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x256_crop_center-center_82_line/nwo-email-christmas-22-1.png\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x192_crop_center-center_82_line/nwo-email-christmas-22-1.png\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x160_crop_center-center_82_line/nwo-email-christmas-22-1.png\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x384_crop_center-center_82_line/nwo-email-christmas-22-1.png.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x320_crop_center-center_82_line/nwo-email-christmas-22-1.png.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x256_crop_center-center_82_line/nwo-email-christmas-22-1.png.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x192_crop_center-center_82_line/nwo-email-christmas-22-1.png.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x160_crop_center-center_82_line/nwo-email-christmas-22-1.png.webp\"},\"variantSourceWidths\":[\"1536\",\"1280\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":384,\"1280\":320,\"1024\":256,\"768\":192,\"640\":160},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":2000,\"originalImageHeight\":500,\"placeholder\":\"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAEABADASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAAUG/8QAGxAAAgIDAQAAAAAAAAAAAAAAAAIBAwQFERL/xAAVAQEBAAAAAAAAAAAAAAAAAAAAAf/EABYRAQEBAAAAAAAAAAAAAAAAAAABMf/aAAwDAQACEQMRAD8Ayu/qTC2TU46KqeFnkrEkkAkwj//Z\",\"placeholderSvg\":null,\"colorPalette\":[\"#040404\",\"#daa599\",\"#17d57d\",\"#5c5c5d\",\"#7c7c7c\"],\"lightness\":37,\"placeholderWidth\":1536,\"placeholderHeight\":384,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139100,142871,1,'Email sigs','2022-10-26 23:44:32','2022-10-26 23:44:32','d7675cd6-eb98-45aa-8e64-a49535dda7d1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>\n<figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"113\" src=\"{asset:74279:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/email-sig.gif}\" alt=\"New Word Order\" /></a></figure>\n<figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"100\" src=\"{asset:142869:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/nwo-email-christmas-22-1.png}\" alt=\"Merry Christmas\" /></a></figure>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139102,142873,1,'Queensland Hydro','2022-10-27 04:16:32','2022-10-27 04:16:32','46738610-1729-43d2-9423-494541337fe5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Powering Queensland’s future',NULL,NULL,'Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero net emissions by 2050. Pumped hydro is the key to achieving this, and the state government is facilitating pumped hydro through a new subsidiary brand. We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MJwz0wrwkL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142807\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RCifzof72P\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Queensland Government needed to establish a subsidiary entity to carry the planning and transmission connection work for potential pumped hydro projects across Queensland. 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Through customer research, we helped reposition vitalway to leverage its extensive years of combined experience working with disadvantaged young people and their families through value-based learning.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rqi4FVqzfm\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143173\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OSv1zZoTd7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A grassroots program with huge potential to grow significantly, vitalway needed help with maturing their brand identity and better defining their market positioning. While they relied on a strong reputation and substantial impact, their varying services weren’t well understood by their market.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WVYFOcr17s\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gYRjQPXQnd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"143190\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We went straight to the source—their stakeholders. Through interviews, we were able to shape a picture of the wider market. While we were unable to speak directly with vitalway’s at-risk youth participants for privacy reasons, we learned from others who use and refer to vitalway’s program.\\nAlongside our customer insights, we engaged in desktop research to learn about competitors and contemporary services in vitalway’s market space.\\nOur deeper understanding of the perceptions and realities of vitalway’s industry guided us in writing a brand narrative for vitalway that truly reflected their unique positioning.\\nThese insights contributed not only to their brand strategy but also their business strategy—aligning these two pieces to ensure the vitalway brand always works towards the organisation’s business goals.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wgVzrD9tCu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143174\",\"143181\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MRDlR2NjSv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A powerful purpose requires a visual identity that holds the brand with certainty and conviction. Being mindful of the humans vitalway serves, we developed a visual system that pays respect to the company’s past and paints a clear image of a bright future.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2MPtm7hnSH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143178\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LpUDcdBBO6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"vitalway helps at-risk teenagers to change their futures. 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And it makes us all more committed and determined to find innovative and fit-for-purpose solutions for your business. \\n\\nFind out more about how we add a secret weapon to your agency roster by downloading a short guide <a href=\\\"file:///Volumes/Workbook/Clients/NWO_New%20Word%20Order/NWO%20Jobs%202022/22_09%20B-Team%20player/PDF/22_09%20B-team%20player%201-5.pdf\\\">here</a>. \\n\\nOr for a confidential chat, call Suzanne on 0413 875 806.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139116,142887,1,'NWO secret weapon','2022-11-03 05:51:31','2022-11-03 05:51:31','ec6346ca-dfe8-426a-82e9-29a382cbded0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":[],\"optimizedWebPImageUrls\":[],\"variantSourceWidths\":[],\"variantHeights\":[],\"focalPoint\":[],\"originalImageWidth\":0,\"originalImageHeight\":0,\"placeholder\":null,\"placeholderSvg\":null,\"colorPalette\":[],\"lightness\":0,\"placeholderWidth\":0,\"placeholderHeight\":0,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139118,142889,1,'The world of modern marketing','2022-11-03 05:52:24','2022-11-03 05:52:24','8dceb67c-548e-415b-a7db-ad66fe439b2a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p80I0czk4W\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<b> Being a Chief Marketing Officer (CMO) is a tough gig. We get that. You’ve got multiple accountabilities staring long and hard at you before you’ve even had your morning coffee. The days of set-and-forget media plans, generous marketing budgets and long lunches with your creative agency peeps are long gone. </b>\\n\\nThe pain points of CMOs are often remarkably similar across different industries and sectors. As an agency who works closely with many CMOs in diverse fields from healthcare to industrial lubricants, we witness first-hand the many modern pressures of commercial marketing. There are strategic plans to deliver, performance metrics to be measured and ROI to be rationalised.\\n\\n<h5> Diamonds form under pressure </h5> \\nSure, you’re in the hot seat but we just applaud the fact you’ve got a seat at the big table. Being part of the C-suite is not something professional marketers have always enjoyed. But in recent times, the importance and relevance of marketing as a function of business success has been elevated. Yes, that does come with an elevated set of expectations and pressures, but that’s why we’re here to help.\\n\\nWhen your standard Tuesday morning involves planning and strategising around things like revenue growth, market share, data capture and analysis, customer journey mapping, user experience and brand performance, having an agency that is built for speed and delivery is a distinct advantage. Often our job is to help CMO’s turn their board/exec-approved long-term strategies into actionable short-term tactics. \\n\\nAfter all, what’s the point of having marketing ammunition if you don’t have the secret weapon to fire it off? \\n\\n<h5> We are your secret weapon </h5>\\nPart of our value to CMOs is bringing a level of experience and skillset that that is not always readily available within your internal team. 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And it makes us all more committed and determined to find innovative and fit-for-purpose solutions for your business. \\n\\nFind out more about how we add a secret weapon to your agency roster by downloading a short guide <a href=\\\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-secret-weapon.pdf\\\">here</a>. \\n\\nOr for a confidential chat, call Suzanne on 0413 875 806.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139120,142891,1,'The world of modern marketing','2022-11-03 05:52:48','2022-11-03 05:52:48','500809e4-608b-458d-b795-50fd50a4e5e2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p80I0czk4W\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<b> Being a Chief Marketing Officer (CMO) is a tough gig. We get that. You’ve got multiple accountabilities staring long and hard at you before you’ve even had your morning coffee. The days of set-and-forget media plans, generous marketing budgets and long lunches with your creative agency peeps are long gone. </b>\\n\\nThe pain points of CMOs are often remarkably similar across different industries and sectors. As an agency who works closely with many CMOs in diverse fields from healthcare to industrial lubricants, we witness first-hand the many modern pressures of commercial marketing. There are strategic plans to deliver, performance metrics to be measured and ROI to be rationalised.\\n\\n<h5> Diamonds form under pressure </h5> \\nSure, you’re in the hot seat but we just applaud the fact you’ve got a seat at the big table. Being part of the C-suite is not something professional marketers have always enjoyed. But in recent times, the importance and relevance of marketing as a function of business success has been elevated. Yes, that does come with an elevated set of expectations and pressures, but that’s why we’re here to help.\\n\\nWhen your standard Tuesday morning involves planning and strategising around things like revenue growth, market share, data capture and analysis, customer journey mapping, user experience and brand performance, having an agency that is built for speed and delivery is a distinct advantage. Often our job is to help CMO’s turn their board/exec-approved long-term strategies into actionable short-term tactics. \\n\\nAfter all, what’s the point of having marketing ammunition if you don’t have the secret weapon to fire it off? \\n\\n<h5> We are your secret weapon </h5>\\nPart of our value to CMOs is bringing a level of experience and skillset that that is not always readily available within your internal team. 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And it makes us all more committed and determined to find innovative and fit-for-purpose solutions for your business. \\n\\nFind out more about how we add a secret weapon to your agency roster by downloading a short guide <a href=\\\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-secret-weapon.pdf\\\">here</a>. \\n\\nOr for a confidential chat, call Suzanne on 0413 875 806.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139121,142892,1,'The world of modern marketing','2022-11-04 03:52:23','2022-11-04 03:52:23','d6d1b202-f3a3-4194-9f2e-345abbd4bec0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p80I0czk4W\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<b> Being a Chief Marketing Officer (CMO) is a tough gig. We get that. You’ve got multiple accountabilities staring long and hard at you before you’ve even had your morning coffee. The days of set-and-forget media plans, generous marketing budgets and long lunches with your creative agency peeps are long gone. </b>\\n\\nThe pain points of CMOs are often remarkably similar across different industries and sectors. As an agency who works closely with many CMOs in diverse fields from healthcare to industrial lubricants, we witness first-hand the many modern pressures of commercial marketing. There are strategic plans to deliver, performance metrics to be measured and ROI to be rationalised.\\n\\n<h5> Diamonds form under pressure </h5> \\nSure, you’re in the hot seat but we just applaud the fact you’ve got a seat at the big table. Being part of the C-suite is not something professional marketers have always enjoyed. But in recent times, the importance and relevance of marketing as a function of business success has been elevated. Yes, that does come with an elevated set of expectations and pressures, but that’s why we’re here to help.\\n\\nWhen your standard Tuesday morning involves planning and strategising around things like revenue growth, market share, data capture and analysis, customer journey mapping, user experience and brand performance, having an agency that is built for speed and delivery is a distinct advantage. Often our job is to help CMO’s turn their board/exec-approved long-term strategies into actionable short-term tactics. \\n\\nAfter all, what’s the point of having marketing ammunition if you don’t have the secret weapon to fire it off? \\n\\n<h5> We are your secret weapon </h5>\\nPart of our value to CMOs is bringing a level of experience and skillset that that is not always readily available within your internal team. Or managing projects that just aren’t suitable for your big agency of record. \\n\\nAs pressures and performance metrics come to bear, you want to rely on an agency who can be responsive and proactive as required. People who can turn around projects quickly and efficiently. Marketing specialists who understand how lead generation and revenue growth is a daily challenge, not a one-off campaign. \\n\\nFear not CMOs. We don’t just feel your pain. We share it. And it makes us all more committed and determined to find innovative and fit-for-purpose solutions for your business. \\n\\nFind out more about how we add a secret weapon to your agency roster by downloading a short guide <a href=\\\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-secret-weapon.pdf\\\">here</a>. \\n\\nOr for a confidential chat, call Suzanne on 0413 875 806.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139123,142894,1,'The world of modern marketing','2022-11-04 03:53:18','2022-11-04 03:53:18','410edebd-c758-43ab-a731-5dbf8dc6619f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p80I0czk4W\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<b> Being a Chief Marketing Officer (CMO) is a tough gig. We get that. You’ve got multiple accountabilities staring long and hard at you before you’ve even had your morning coffee. The days of set-and-forget media plans, generous marketing budgets and long lunches with your creative agency peeps are long gone. </b>\\n\\nThe pain points of CMOs are often remarkably similar across different industries and sectors. As an agency who works closely with many CMOs in diverse fields from healthcare to industrial lubricants, we witness first-hand the many modern pressures of commercial marketing. There are strategic plans to deliver, performance metrics to be measured and ROI to be rationalised.\\n\\n<h5> Diamonds form under pressure </h5> \\nSure, you’re in the hot seat but we just applaud the fact you’ve got a seat at the big table. Being part of the C-suite is not something professional marketers have always enjoyed. But in recent times, the importance and relevance of marketing as a function of business success has been elevated. Yes, that does come with an elevated set of expectations and pressures, but that’s why we’re here to help.\\n\\nWhen your standard Tuesday morning involves planning and strategising around things like revenue growth, market share, data capture and analysis, customer journey mapping, user experience and brand performance, having an agency that is built for speed and delivery is a distinct advantage. Often our job is to help CMO’s turn their board/exec-approved long-term strategies into actionable short-term tactics. \\n\\nAfter all, what’s the point of having marketing ammunition if you don’t have the secret weapon to fire it off? \\n\\n<h5> We are your secret weapon </h5>\\nPart of our value to CMOs is bringing a level of experience and skillset that that is not always readily available within your internal team. Or managing projects that just aren’t suitable for your big agency of record. \\n\\nAs pressures and performance metrics come to bear, you want to rely on an agency who can be responsive and proactive as required. People who can turn around projects quickly and efficiently. Marketing specialists who understand how lead generation and revenue growth is a daily challenge, not a one-off campaign. \\n\\nFear not CMOs. We don’t just feel your pain. We share it. And it makes us all more committed and determined to find innovative and fit-for-purpose solutions for your business. \\n\\nFind out more about how we add a secret weapon to your agency roster by downloading a short guide <a href=\\\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-secret-weapon.pdf\\\">here</a>. \\n\\nOr for a confidential chat, call Suzanne on 0413 875 806.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139125,142896,1,'Queensland Aboriginal and Islander Health Council','2022-11-04 04:01:06','2022-11-04 04:01:06','eca6281b-0e4e-490d-bb45-d30f90e03522',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Make the choice campaign',NULL,NULL,'It’s your choice. It’s safe. It’s free. It’s for your community. \nThese are the messages we gave Aboriginal and Torres Strait Islander communities with the MakeTheChoice campaign, encouraging more COVID-19 vaccinations.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cPOlqCaDq6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142802\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NDPW4J31bw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We proudly worked with Queensland Aboriginal and Islander Health Council (QAIHC) to get this campaign and website out in the world in record time.\\n\\nQAIHC is a leadership and policy organisation representing all Aboriginal and Torres Strait Islander Community Controlled Health Organisations (ATSICCHO) in Queensland at both a state and national level.\\n\\nAt the core is QAIHC\'s vision is to eliminate the disparities in health and wellbeing experienced by Aboriginal and Torres Strait Islander peoples in Queensland.\\n\\nThe ‘Make the choice’ COVID-19 vaccine communications campaign was collaboration of QAIHC, Queensland Health, the Institute of Urban Indigenous Health and New Word Order.\\n\\nWe designed and developed a simple website to be a trusted source of information pertaining to the COVID-19 vaccination, specifically geared towards Aboriginal and Torres Strait Islander peoples.\\n\\n[Makethechoice.com.au](https://www.makethechoice.com.au/) is all about promoting self-determination by providing the right information to the right people at the right time. Communities know what is best for them.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JeZiVyMrHY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":null,\"plainText\":\"“New Word Order delivered a beautifully designed, culturally safe and user friendly COVID-19 vaccine website for First Nations people in Queensland.”\\n<b> —\\u0007Gert Geyer, Communications Officer, QAIHC </b>\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139127,142898,1,'The world of modern marketing','2022-11-04 04:05:05','2022-11-04 04:05:05','f36953be-25f1-49b2-b283-8328f106369a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p80I0czk4W\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<b> Being a Chief Marketing Officer (CMO) is a tough gig. We get that. You’ve got multiple accountabilities staring long and hard at you before you’ve even had your morning coffee. The days of set-and-forget media plans, generous marketing budgets and long lunches with your creative agency peeps are long gone. </b>\\n\\nThe pain points of CMOs are often remarkably similar across different industries and sectors. As an agency who works closely with many CMOs in diverse fields from healthcare to industrial lubricants, we witness first-hand the many modern pressures of commercial marketing. There are strategic plans to deliver, performance metrics to be measured and ROI to be rationalised.\\n\\n<h5> Diamonds form under pressure </h5> \\nSure, you’re in the hot seat but we just applaud the fact you’ve got a seat at the big table. Being part of the C-suite is not something professional marketers have always enjoyed. But in recent times, the importance and relevance of marketing as a function of business success has been elevated. 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We get that. You have multiple accountabilities staring long and hard at you before you’ve even had your morning coffee. The days of set-and-forget media plans, generous marketing budgets and long lunches with your creative agency peeps are long gone. </b>\\n\\nThe pain points of CMOs are often remarkably similar across different industries and sectors. As an agency who works closely with many CMOs in diverse fields from healthcare to industrial lubricants, we witness first-hand the many modern pressures of commercial marketing. There are strategic plans to deliver, performance metrics to be measured and ROI to be rationalised.\\n\\n<h5> Diamonds form under pressure </h5>\\nSure, you’re in the hot seat but we just applaud the fact you have a seat at the big table. Professional marketers haven’t always been welcome in the C-suite. But in recent times, the importance and relevance of marketing as a function of business success has been elevated. 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Therefore, the key challenge was to create a brand that focuses on solutions and creatively positions Funding among its competitor set as a short-term loan company with a difference.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BvMTRKtmI7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In order to educate the market on when a bridging loan might be required and then provide differentiation for Funding, it became abundantly clear that the campaign required a creative and catchy hook to drive interest and memorability. The strategic solution was to centre on a theme of ‘build a bridge’. This theme was seen to be positive and proactive, with language that borrowed from colloquial usage and even had humorous undertones. 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Knowing that a lot of the target market were parents, we decided to let the innocent wisdom of children shine through by delivering the ‘build a bridge’ solution. Children can turn the complex into simple through thought and action, which is exactly what we showed in this campaign—the drawing of a bridge from one home to another, which created a visual hook. The viewer is drawn in by the surprising nature of the child explaining the product in just a few words, and then left with a smile as she demonstrates it in permanent marker.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fL4MPWaBk1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The first rule of advertising is to get noticed, which this campaign achieves by not looking like a bank or finance ad. 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The messaging is loud and clear and helped to educate the market on the nature of short-term bridging loan options and drive traffic to the Funding site.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139137,142908,1,'Let us introduce ourselves','2022-11-07 05:01:35','2022-11-07 05:01:35','2bcf19a9-3b03-41a0-a61c-cf4788c930e3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. 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She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. 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It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. 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It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. 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He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. 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Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139139,142910,1,'Let us introduce ourselves','2022-11-07 05:01:52','2022-11-07 05:01:52','3d9f913b-d162-46e0-9ffd-c4703452daf5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. 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She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? 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He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. 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His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. 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It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139146,142917,1,'Let us introduce ourselves','2022-11-07 05:23:32','2022-11-07 05:23:40','14a851aa-785c-4f65-92d3-2d8378d6435a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139148,142919,1,'Let us introduce ourselves','2022-11-07 05:23:50','2022-11-07 05:23:50','9f83b7bc-21af-4c45-8f8b-850c0bfb4792',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139150,142921,1,'Let us introduce ourselves','2022-11-07 05:24:05','2022-11-07 05:24:05','d70977f6-adaf-4f55-8903-ef4014b09f4d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139152,142923,1,'The world of modern marketing','2022-11-08 02:58:40','2022-11-08 02:58:40','001ed68a-008e-4b84-955b-7a14874c1951',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p80I0czk4W\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<b> Being a Chief Marketing Officer (CMO) is a tough gig. We get that. You have multiple accountabilities staring long and hard at you before you’ve even had your morning coffee. The days of set-and-forget media plans, generous marketing budgets and long lunches with your creative agency peeps are long gone. </b>\\n\\nThe pain points of CMOs are often remarkably similar across different industries and sectors. As an agency who works closely with many CMOs in diverse fields from healthcare to industrial lubricants, we witness first-hand the many modern pressures of commercial marketing. There are strategic plans to deliver, performance metrics to be measured and ROI to be rationalised.\\n\\n<h5> Diamonds form under pressure </h5>\\nSure, you’re in the hot seat but we just applaud the fact you have a seat at the big table. Professional marketers haven’t always been welcome in the C-suite. But in recent times, the importance and relevance of marketing as a function of business success has been elevated. Yes, that does come with an bigger set of expectations and pressures, but that’s why we’re here to help.\\n\\nWhen your standard Tuesday morning involves planning and strategising around things like revenue growth, market share, user experience and brand performance, having an agency that is built for speed and delivery is a distinct advantage. Often our job is to help CMOs turn their board/exec-approved long-term strategies into actionable short-term tactics. \\n\\nAfter all, what’s the point of having marketing ammunition if you don’t have the secret weapon to fire it? \\n\\n<h5> We are your secret weapon </h5>\\n\\nPart of our value to CMOs is bringing a level of experience and skillset that isn’t readily available within your internal team. Or managing projects that just aren’t suitable for your big agency of record. \\n\\nAs pressures and performance metrics come to bear, you want to rely on an agency who can be responsive and proactive as required. People who can turn around projects quickly and efficiently. Marketing specialists who understand how lead generation and revenue growth is a daily challenge, not a one-off campaign. \\n\\nFear not, CMOs. We don’t just feel your pain. We share it. And it makes us all the more committed and determined to find innovative and fit-for-purpose solutions for your business. \\n\\nFind out more about how we add a secret weapon to your agency roster by downloading a short guide <a href=https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-secret-weapon.pdf>here</a>.\\n\\nOr for a confidential chat, call Suzanne on 0413 875 806.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139153,142924,1,'Nwo email christmas 22 2','2022-11-09 06:43:54','2022-12-01 07:10:53','fbbd65ad-a285-4934-9cb7-f7cdbbf9de1d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x384_crop_center-center_82_line/nwo-email-christmas-22-2.png\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x320_crop_center-center_82_line/nwo-email-christmas-22-2.png\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x256_crop_center-center_82_line/nwo-email-christmas-22-2.png\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x192_crop_center-center_82_line/nwo-email-christmas-22-2.png\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x160_crop_center-center_82_line/nwo-email-christmas-22-2.png\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x384_crop_center-center_82_line/nwo-email-christmas-22-2.png.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x320_crop_center-center_82_line/nwo-email-christmas-22-2.png.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x256_crop_center-center_82_line/nwo-email-christmas-22-2.png.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x192_crop_center-center_82_line/nwo-email-christmas-22-2.png.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x160_crop_center-center_82_line/nwo-email-christmas-22-2.png.webp\"},\"variantSourceWidths\":[\"1536\",\"1280\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":384,\"1280\":320,\"1024\":256,\"768\":192,\"640\":160},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":2000,\"originalImageHeight\":500,\"placeholder\":\"/9j/4AAQSkZJRgABAQAAAQABAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAEABADASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAAUG/8QAHBAAAgIDAQEAAAAAAAAAAAAAAQIAEQMEITPR/8QAFAEBAAAAAAAAAAAAAAAAAAAAAf/EABYRAQEBAAAAAAAAAAAAAAAAAAABMf/aAAwDAQACEQMRAD8Au6uomTEGbLsWeezfZoUUIiqLoCum4iEwR//Z\",\"placeholderSvg\":null,\"colorPalette\":[\"#191819\",\"#e1cac5\",\"#48c38b\",\"#fa6254\",\"#848484\"],\"lightness\":48,\"placeholderWidth\":1536,\"placeholderHeight\":384,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139155,142926,1,'Email sigs','2022-11-09 06:45:17','2022-11-09 06:45:17','a1fd547a-8985-4a4b-a868-a9185ac968af',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>\n<figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"113\" src=\"{asset:74279:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/email-sig.gif}\" alt=\"New Word Order\" /></a></figure>\n<figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"100\" src=\"{asset:142869:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/nwo-email-christmas-22-2.png}\" alt=\"Merry Christmas\" /></a>\n</figure>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139158,142929,1,'Email sigs','2022-11-09 06:47:05','2022-11-09 06:47:05','89abb6d2-da0b-491a-9528-fd495bbe8117',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>\n<figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"113\" src=\"{asset:74279:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/email-sig.gif}\" alt=\"New Word Order\" /></a></figure>\n\n<figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"100\" src=\"{asset:142924:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/nwo-email-christmas-22-2.png}\" alt=\"Merry Christmas\" /></a></figure>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139160,142931,1,'Let us introduce ourselves','2022-11-10 00:21:24','2022-11-10 00:21:24','9b6db07a-22d9-4211-903f-b8f22adaa501',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. Now that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of journey well travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—classified, but imaginably riddled with life-altering stories—for the effortless creativity we extract out of Liam day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grasser, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for family Christmas (and last year for NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. 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She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. 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It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. 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It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139162,142933,1,'Let us introduce ourselves','2022-11-10 00:21:46','2022-11-10 00:21:46','1209deb2-01dc-430c-b81c-b5668b9fbad4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. Now that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of journey well travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—classified, but imaginably riddled with life-altering stories—for the effortless creativity we extract out of Liam day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grasser, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for family Christmas (and last year for NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. 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Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grasser, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for family Christmas (and last year for NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. 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She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. 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It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. 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It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. 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He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. 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Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. 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INSERT INTO `content` VALUES (139169,142940,1,'Let us introduce ourselves','2022-11-11 00:41:23','2022-11-11 00:41:23','821ef656-ad9e-4421-b92f-ac5993aa3c97',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. Now that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of journey well travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—classified, but imaginably riddled with life-altering stories—for the effortless creativity we extract out of Liam day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grasser, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for family Christmas (and last year for NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139171,142942,1,'Let us introduce ourselves','2022-11-11 00:43:21','2022-11-11 00:43:21','66063b0e-d2ef-4442-991f-4d10bcee6d5a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. Now that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of journey well travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—classified, but imaginably riddled with life-altering stories—for the effortless creativity we extract out of Liam day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grasser, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for family Christmas (and last year for NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. 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He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. 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Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139173,142944,1,'About us','2022-11-11 01:19:58','2022-11-11 01:19:58','58000aab-4ece-4d35-bd73-1bb716a10e26',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AIq0spRzjX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-screen\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Uncross your fingers.\",\"headingColour\":\"text-white\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Let out that breath you’ve been holding.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We’re a creative agency whose clients sleep at night.\\nThere are no jazz hands, no smoke, no mirrors, no special effects.\\nFor our clients, this means creative confidence for them, their team and those higher up the chain. 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Leading people through these moments takes an appreciation for and skill to capture the spectrum of the human experience—deep pain, euphoria and everything between.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"WE SOLVE OUR CLIENTS’ PROBLEMS.\",\"text\":\"We take a pragmatic, common sense approach to strategic and creative work. Our clients find this refreshing because we understand their context and goals.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"OUR PURPOSE DRIVES EVERY DECISION AND ACTION.\",\"text\":\"Purpose-driven work isn\'t rare anymore. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"OUR CLIENTS HAVE CONFIDENCE AND INFLUENCE.\",\"text\":\"All of our creative work is backed by research, accurate insights and robust strategies. 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05:38:30','8481f571-094f-4cd5-a480-f223120bdcc0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GNR5JVAb4U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142764\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### October picks\\n\\n<h6> Bruce’s pick </h6> \\n<b>Book title: </b> A Night Without Stars\\n<b>Author: </b> Peter F Hamilton \\nFind it <a href=\\\"https://www.goodreads.com/book/show/28439513-a-night-without-stars\\\"> here </a>\\n\\n<h6> Bree\'s pick </h6> \\n<b>Book title: </b> The Seven Husbands of Evelyn Hugo\\n<b>Author: </b> Taylor Jenkins Reid\\nFind it <a href=\\\"https://www.goodreads.com/book/show/32620332-the-seven-husbands-of-evelyn-hugo\\\"> here </a>\\n\\n<h6> Kimi\'s pick </h6> \\n<b>Book title: </b> Losing Face\\n<b>Author: </b> George Haddad\\nFind it <a href=\\\"https://www.goodreads.com/book/show/60752357-losing-face\\\"> here </a>\\n\\n<h6> Jo\'s pick </h6> \\n<b>Book title: </b> The Testaments\\n<b>Author: </b> Margaret Atwood\\nFind it <a href=\\\"https://www.goodreads.com/book/show/42975172-the-testaments\\\"> here </a>\\n\\n<h6> Suz\'s pick </h6> \\n<b>Book title: </b> The Bookseller at the End of the World\\n<b>Author: </b> Ruth Shaw\\nFind it <a href=\\\"https://www.goodreads.com/book/show/60296308-the-bookseller-at-the-end-of-the-world\\\"> here </a>\\n\\n<br> 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href=\\\"https://www.goodreads.com/book/show/60296308-the-bookseller-at-the-end-of-the-world\\\"> The Bookseller at the End of the World by Ruth Shaw </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JGx0iUtQw0\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8Zua9e4kWu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142595\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### September picks\\n\\n* <a href=\\\"https://www.goodreads.com/en/book/show/55360284-taste\\\"> Taste: My Life Through Food by Stanley Tucci </a> \\n* <a 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href=\\\"https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow\\\"> Thinking, Fast and Slow by Daniel Kahneman </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/54304028\\\"> Hunt, Gather, Parent by Michaeleen Doucleff </a> \\n* <a href=\\\"https://www.goodreads.com/en/book/show/30762074\\\"> Odd Dog Out by Rob Bidulph </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tAgWmP7qVi\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'NWO’s library','Taste: My Life Through Food by Stanley Tucci ... 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Secondly, not enough people (or even industry brokers) knew the Funding brand at all and the beneficial products they offered. A cut-through campaign was needed, stat.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ziNtnsznO9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/765527128?h=5517b00b29&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Build a bridge - Funding.com.au TVC 30 second\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Zh7cVNx5Rl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The loan market as a whole is highly competitive and often dominated by rate comparisons and incentive offers. Bridging loans, however, are a slightly different beast in that they are more about recognising different life circumstances and problem solving. Other short-term bridging loan specialists had emerged and launched strong brand campaigns. 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The strategic solution was to centre on a theme of ‘build a bridge’. This theme was seen to be positive and proactive, with language that borrowed from colloquial usage and even had humorous undertones. 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We get that. You have multiple accountabilities staring long and hard at you before you’ve even had your morning coffee. The days of set-and-forget media plans, generous marketing budgets and long lunches with your creative agency peeps are long gone. </b>\\n\\nThe pain points of CMOs are often remarkably similar across different industries and sectors. As an agency who works closely with many CMOs in diverse fields from healthcare to industrial lubricants, we witness first-hand the many modern pressures of commercial marketing. There are strategic plans to deliver, performance metrics to be measured and ROI to be rationalised.\\n\\n<h5> Diamonds form under pressure </h5>\\nSure, you’re in the hot seat but we just applaud the fact you have a seat at the big table. Professional marketers haven’t always been welcome in the C-suite. But in recent times, the importance and relevance of marketing as a function of business success has been elevated. Yes, that does come with an bigger set of expectations and pressures, but that’s why we’re here to help.\\n\\nWhen your standard Tuesday morning involves planning and strategising around things like revenue growth, market share, user experience and brand performance, having an agency that is built for speed and delivery is a distinct advantage. Often our job is to help CMOs turn their board/exec-approved long-term strategies into actionable short-term tactics. \\n\\nAfter all, what’s the point of having marketing ammunition if you don’t have the secret weapon to fire it? \\n\\n<h5> We are your secret weapon </h5>\\n\\nPart of our value to CMOs is bringing a level of experience and skillset that isn’t readily available within your internal team. Or managing projects that just aren’t suitable for your big agency of record. \\n\\nAs pressures and performance metrics come to bear, you want to rely on an agency who can be responsive and proactive as required. People who can turn around projects quickly and efficiently. Marketing specialists who understand how lead generation and revenue growth is a daily challenge, not a one-off campaign. \\n\\nFear not, CMOs. We don’t just feel your pain. We share it. And it makes us all the more committed and determined to find innovative and fit-for-purpose solutions for your business. \\n\\nFind out more about how we add a secret weapon to your agency roster by downloading a short guide <a href=https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-secret-weapon.pdf>here</a>.\\n\\nOr for a confidential chat, call Suzanne on 0413 875 806.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139184,142960,1,'Funding','2022-11-16 22:13:39','2022-11-16 22:13:39','508b8989-7035-4be1-9b74-3a69b3bd2a6f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Branding and awareness campaign',NULL,NULL,'Funding is an online financial services company specialising in the niche area of bridging loans. They came to New Word Order with a two-fold problem. Firstly, the category they operate in (bridging loans) wasn’t entirely understood by their target market and needed further clarification. Secondly, not enough people (or even industry brokers) knew the Funding brand at all and the beneficial products they offered. A cut-through campaign was needed, stat.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ziNtnsznO9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/765527128?h=5517b00b29&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Build a bridge - Funding.com.au TVC 30 second\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Zh7cVNx5Rl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The loan market as a whole is highly competitive and often dominated by rate comparisons and incentive offers. Bridging loans, however, are a slightly different beast in that they are more about recognising different life circumstances and problem solving. Other short-term bridging loan specialists had emerged and launched strong brand campaigns. Therefore, the key challenge was to create a brand that focuses on solutions and creatively positions Funding among its competitor set as a short-term loan company with a difference.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BvMTRKtmI7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In order to educate the market on when a bridging loan might be required and then provide differentiation for Funding, it became abundantly clear that the campaign required a creative and catchy hook to drive interest and memorability. 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They came to New Word Order with a two-fold problem. Firstly, the category they operate in (bridging loans) wasn’t entirely understood by their target market and needed further clarification. Secondly, not enough people (or even industry brokers) knew the Funding brand at all and the beneficial products they offered. A cut-through campaign was needed, stat.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ziNtnsznO9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/765527128?h=5517b00b29&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Build a bridge - Funding.com.au TVC 30 second\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Zh7cVNx5Rl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The loan market as a whole is highly competitive and often dominated by rate comparisons and incentive offers. Bridging loans, however, are a slightly different beast in that they are more about recognising different life circumstances and problem solving. Other short-term bridging loan specialists had emerged and launched strong brand campaigns. Therefore, the key challenge was to create a brand that focuses on solutions and creatively positions Funding among its competitor set as a short-term loan company with a difference.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BvMTRKtmI7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In order to educate the market on when a bridging loan might be required and then provide differentiation for Funding, it became abundantly clear that the campaign required a creative and catchy hook to drive interest and memorability. The strategic solution was to centre on a theme of ‘build a bridge’. This theme was seen to be positive and proactive, with language that borrowed from colloquial usage and even had humorous undertones. 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Knowing that a lot of the target market were parents, we decided to let the innocent wisdom of children shine through by delivering the ‘build a bridge’ solution. Children can turn the complex into simple through thought and action, which is exactly what we showed in this campaign—the drawing of a bridge from one home to another, which created a visual hook. 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The impact of the campaign is created through pure relevancy, showing real family people in real situations. The messaging is loud and clear and helped to educate the market on the nature of short-term bridging loan options and drive traffic to the Funding site.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Funding | Branding and awareness campaign','Funding is an online financial services company specialising in the niche area of bridging loans. They came to New Word Order with a two-fold problem. Firstly, the category they operate in (bridging loans) wasn’t entirely understood by their target market and needed further clarification. Secondly, not enough people (or even industry brokers) knew the Funding brand at all and the beneficial products they offered. A cut-through campaign was needed, stat.','funding, brokers, money, loans, advertising, campaign, tv, video',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139188,142964,1,'Queensland Hydro','2022-11-16 22:16:13','2022-11-16 22:16:13','74fa2576-bf06-4d34-9950-47801eb07b19',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Powering Queensland’s future',NULL,NULL,'Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero net emissions by 2050. Pumped hydro is the key to achieving this, and the state government is facilitating pumped hydro through a new subsidiary brand. We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MJwz0wrwkL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142807\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RCifzof72P\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Queensland Government needed to establish a subsidiary entity to carry the planning and transmission connection work for potential pumped hydro projects across Queensland. Our creation of the brand for Queensland Hydro involved extensive discovery prior to crafting a brand identity, designing marketing collateral, and copywriting, designing and developing a website.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Fdid0P67Ag\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142816\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As we often do, we began this project with a comprehensive discovery phase. This involved a review of Queensland Hydro’s contemporaries and competitive landscape, consultation with a First Nations advisor on theming and language, and stakeholder workshops to clarify the brand personality, purpose and objectives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5o9yXWhZxU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our deliverables included a brand name, logo, visual identity, collateral, key messaging and content for the website. We kept the design fresh and engaging while accommodating the needs of the various stakeholders involved.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JvkuSRS5qb\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142702\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fjwEEvmBHp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Queensland Hydro will be a vital component in reaching Australia’s aspirational energy goals over the next few decades. Pumped hydro is at the centre of cleaning up Queensland’s energy, and we were delighted to play a role in bringing Queensland Hydro to life.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2XRuH2soQj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142813\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Queensland Hydro | Powering Queensland\'s future','Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero net emissions by 2050. Pumped hydro is the key to achieving this, and the state government is facilitating pumped hydro through a new subsidiary brand. We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139190,142966,1,'Residential Tenancies Authority','2022-11-16 22:16:43','2022-11-16 22:16:43','868f5d32-f413-4d83-967b-4a7931d9b8b6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Illustrating tenancy law changes',NULL,NULL,'We all know tenancy can be complicated, from any side of the relationship. So the Residential Tenancies Authority (RTA) has introduced new laws to give tenants, landlords and property managers more certainty and transparency around their tenancy arrangements. We helped the RTA produce four animated videos to serve as friendly reminders about the law changes.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bc8O0czLTg\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028657?h=758f0e7169&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Ending a tenancy\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUpdyGgoHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The RTA needed to inform the public about rental reform changes coming into effect on 1 October 2022. With such a broad audience—renters, landlords and property managers—the RTA needed an explanatory tool that relayed the information in an easily digestible, engaging and inclusive way.\\nA collection of animated explainer videos was the obvious choice.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-chZ81DIc8w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028691?h=ca954eece2&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Renting with pets\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PLy32UQvPs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos needed a friendly, informative tone that connected with a vast range of people. We broke the videos down into sections that addressed each of the three key audiences individually—renters, then landlords, then property managers. The audiences were represented by a diverse and inclusive suite of illustrated characters.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oGsU7M7NF2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028774?h=8eb9622a43&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Summary\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oQ8wJZ93RN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Illustration was the real standout for this project. Our illustrative style helped us depict the emotion and shared experience of renting from all sides of the tenancy relationship. The animation represented various age groups, ethnicities and occupations.\\nThe law changes are explained by friendly, engaging voiceovers that guide the videos.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YFRHfSDQGW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028736?h=a48681755c&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Repair order\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-sfiAs0GFwT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It was a pleasure to work with the team at RTA to help inform Queenslanders about the new changes to renting laws. The RTA has worked hard to make sure renting is fair for all and it was a joy to be part of bringing this to life.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Residential Tenancies Authority | Illustrating tenancy law changes','We all know tenancy can be complicated, from any side of the relationship. So the Residential Tenancies Authority (RTA) has introduced new laws to give tenants, landlords and property managers more certainty and transparency around their tenancy arrangements. We helped the RTA produce four animated videos to serve as friendly reminders about the law changes.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139191,142967,1,'Urban Utilities','2022-11-16 22:16:59','2022-11-16 22:16:59','320e38ad-c21c-400c-bd1a-0de3705bba87',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'EKKA activation',NULL,NULL,'Urban Utilities (UU) knows how important water is to our future, so they’re working hard to protect it. They need Queenslanders to care about water security, too. An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DrXALPWSBT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141998\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DxF20Yq1PE\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:100% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/739527258?h=882d5c0119&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"uu_ekka_-_vertical_screens (Original)\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oonbweG5hq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"UU identified the EKKA as an opportunity to engage, inform and educate their customers to build a deeper understanding of water security, and to set the stage for UU to influence water restrictions down the track.\\nThrough hands-on activities and immersive visual displays, the EKKA was the perfect place to connect with UU’s communities and reassure them that UU is a safe pair of hands that holds and shapes the future of water security.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1kDHeWuzrh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950657?h=2534af59fd&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"AV 1 GRID COMBINE 03 SIDE 01\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KIDD88kVSZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950688?h=d7032fa1fb&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"AV 1 GRID COMBINE 03 SIDE 02\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3OqKknGGDL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Thematically, this activation was centred around each individual’s connection with water. Through making people conscious of water’s impact on their day-to-day life, we helped them discover how essential water security is and appreciate the role UU plays in protecting our water supply—and ultimately, the lifestyles and livelihoods of Queenslanders.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ovoFZRL7or\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141946\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lTaGbDU5Lj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The goal of the EKKA display was three-fold: attract people to the space, engage them to participate and ensure they absorb the key messaging.\\nWe were working with an eight-metre-wide screen, so we determined pretty quickly that one very (very!) landscape video wouldn’t be the best viewing experience. So we did what we do best: We got creative. We fashioned a collage of videos with various illustrated key messages, live action footage and graphic patterns that loop and combine into an engaging, eight-metre video experience.\\nThe audience were able to contribute their personal connection with water through sketches and scribbles on magnetic tiles. Each tile was fixed to the wall to create a crowdsourced water mosaic that grew over the course of the EKKA, telling true stories of water memories and moments.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RfRSpmcchL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950797?h=70d6f4f8b8&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"UU Component video 03\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950835?h=dc404ebf2f&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"UU Component video 04\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JPYArnyhMD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141947\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-J2iJEncoXv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950768?h=bc2c007c2c&badge=0&autopause=0&player_id=0&app_id=58479/embed\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen frameborder=\\\"0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\"></iframe></div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950743?h=698f98e314&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"UU Component video 01\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ez0JB2esSl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141948\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Bright colours, custom illustration, lots of movement and bold statements—that’s the sweet combination we concocted to communicate some very important key messages to the audience.\\nAnd the icing on top of the strawberry sundae? We just had so much fun coming up with the concept and bringing it to life. The EKKA public holiday didn’t hurt, either.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Urban Utilities EKKA activation','Urban Utilities (UU) knows how important water is to our future, so they’re working hard to protect it. They need Queenslanders to care about water security, too. An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139192,142968,1,'Ramsay Health Care','2022-11-16 22:17:08','2022-11-16 22:17:08','0c0cfb01-cab5-4159-8ec4-809cc6581875',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Weekend Warrior campaign',NULL,NULL,'We work so hard through the week, we deserve to play hard over the weekend. When we find ourselves reliving our glory days through social sport or using our house reno as a creative and active outlet—sometimes it can be at the risk of our safety. Ramsay Health Care knows accidents happen, and they asked us to help them showcase how their holistic orthopaedic care services get Weekend Warriors back on their feet.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141736\",\"141670\",\"141671\",\"141672\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Ramsay Health Care asked us to help develop a campaign to promote their orthopaedic services across their network of hospitals. The campaign served to educate the target market on what makes Ramsay’s orthopaedic offerings special, while also calling them to check whether their health insurance covers Ramsay hospitals.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141745\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Using Ramsay’s target market of orthopaedic patients in their 40s and 50s, we created the ‘weekend warrior’ characters: everyday people who take on their alter ego when the working week is over. The social sports star who pushes themself to go for that bicycle kick or elaborate jump pass. The reno kings and queens who love Bunnings outings and would never pay someone else to do work around the house that they could do themselves.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s an ocean of campaigns out there from medical brands that all look the same—clinical and serious. Ramsay stepped outside of the same-same and opted for more lively, exaggerated shots of Weekend Warriors in action, being injured and seeking care from a Ramsay hospital.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141741\",\"141742\",\"141743\",\"141744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With fresh, exciting and relatable action shots complemented by copy that captures the work-hard-play-hard lifestyle, our campaign for Ramsay cut through to the market with personality and an element of surprise.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139194,142970,1,'Surf Life Saving Queensland','2022-11-16 22:17:35','2022-11-16 22:17:35','ff69a459-58bc-40de-ad29-a4f789f2e393',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let’s be SharkSmart!',NULL,NULL,'There’s no need to be scared of sharks—we just need to be smart.\nAnd learning is what kids do best, so we created an interactive, educational game for Surf Life Saving Queensland to teach primary-school-age kids how they should behave around sharks.\nWe had a whale of a time on this project, so let’s jump right in!',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUpdyGgoHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Surf Life Saving Queensland and the Department of Agriculture and Fisheries are promoting ‘SharkSmart’ messages to primary-school-aged children in a 12-month educational program. They asked us to develop an interactive game that educates kids about sharks and the simple things they can do at the beach to stay safe from shark-related incidents.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PLy32UQvPs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Kids are typically more interested in sharks than afraid of them, so we wanted to nurture that by making the game educational and fun, rather than fear based. Armed with our behaviour change expertise, we empowered them with knowledge about how sharks behave—such as their feeding times, where they live and how they hunt—so the kids can make smart choices. We consulted with primary school teachers to develop the game’s tone and language, ensuring it was as age-appropriate and engaging as possible.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oQ8wJZ93RN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There are so many ways to approach SharkSmart behaviours, so we created not one game, but two mini games with three modes. \\n\\nThe first game—Beach Explorer—is an open-world exploration game, set on a beach. There are items scattered across the beach—like flags, water debris and rips—that prompt questions related to SharkSmart behaviours. If the player answers correctly, they’re rewarded with a beach badge. This game is split into two modes: explorer mode and race mode.\\n\\nThe second game—Which Shark Are You?—asks the players questions about their preferences and human experiences that relate to the behaviours of tiger, bull, white and hammerhead sharks. Based on their responses, each player is assigned one of the four shark types and provided information about that shark. \\nThe whole project is elevated by NWO’s trademark custom illustration and animation—which really brings the beach to life!\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-sfiAs0GFwT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We really blew this brief out of the water: for a limited budget, we built two games from scratch, complete with a catchy custom theme song. \\nProjects like these—fun and engaging but with real purpose—are why we get out of bed every morning. The whole process from conception to delivery was really collaborative with the clients, and that definitely shows in the final product.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Surf Life Saving Queensland | Let\'s be SharkSmart!','There’s no need to be scared of sharks—we just need to be smart. And learning is what kids do best, so we created an interactive, educational game for Surf Life Saving Queensland to teach primary-school-age kids how they should behave around sharks. We had a whale of a time on this project, so let’s jump right in!',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139196,142972,1,'Department of Justice and Attorney-General','2022-11-16 22:18:05','2022-11-16 22:18:05','a930bac6-3cbe-4704-a3bd-0cbf3390e536',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'New regulatory strategy campaign',NULL,NULL,'The Office of Liquor and Gaming Regulation (OLGR) had done the hard yards of developing, building and creating a new strategy to meet the modern demands of the industry they oversee. But communicating their strategy to a range of diverse industry stakeholders was seen as one of the most critical steps in achieving their strategic goals. They needed clarity, understanding and buy-in. Enter New Word Order.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7SDJ7AE1Hq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"One of the key challenges for OLGR is managing the dual roles of being the industry regulator and minimising harm along with responsibilities for promoting the growth and development of the liquor and gaming industry. From a strategic communication perspective, this added extra complexity to requirements for stakeholder engagement. New Word Order was able to provide insightful analysis to help communicate the strategy in a clearer fashion, connecting organisational objectives with customer benefits.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Pvd7qvkzCt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142834\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-zTtYdXJlj7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The strategy behind the campaign centred on heightening the value of the relationship and partnership between OLGR and their industry stakeholders. Creating a stronger sense of community and collaboration was the platform used to inform and shape the campaign. We worked closely with the client team and industry stakeholders to articulate the goals of linking safe and responsible liquor and gaming environments and minimising harm with a vibrant industry future.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-c7mft0SfI7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142836\",\"142835\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CREATIVE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The creative challenge revolved around communicating a long-term governmental strategy while avoiding bureaucratic overreach. Fresh language and design were the tools used to create informational cut-through and connect with the target audiences. Language and copy was simplified and made more direct. A colourful and freeform visual design concept, not traditionally associated with government work, was used to signal a fresh start. This visual approach was dynamically used across video animations, presentation materials, documentation and more.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-raKnAjdncg\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142837\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-vZY7GyvZuJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Pubs, clubs, and liquor and gaming licensees can be a tough crowd to impress but this campaign has resonated strongly due to its use of simple and clear messaging and innovative visual look. The primary goals of education and information is an ongoing process but the campaign has launched strongly.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Department of Justice and Attorney-General | New regulatory strategy campaign','The Office of Liquor and Gaming Regulation (OLGR) had done the hard yards of developing, building and creating a new strategy to meet the modern demands of the industry they oversee. But communicating their strategy to a range of diverse industry stakeholders was seen as one of the most critical steps in achieving their strategic goals. They needed clarity, understanding and buy-in. Enter New Word Order.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139197,142973,1,'Funding','2022-11-16 22:18:54','2022-11-16 22:18:54','8a9a4642-2937-4a74-a966-d264ad389ebb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Branding and awareness campaign',NULL,NULL,'Funding is an online financial services company specialising in the niche area of bridging loans. They came to New Word Order with a two-fold problem. Firstly, the category they operate in (bridging loans) wasn’t entirely understood by their target market and needed further clarification. Secondly, not enough people (or even industry brokers) knew the Funding brand at all and the beneficial products they offered. A cut-through campaign was needed, stat.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ziNtnsznO9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/765527128?h=5517b00b29&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Build a bridge - Funding.com.au TVC 30 second\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Zh7cVNx5Rl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The loan market as a whole is highly competitive and often dominated by rate comparisons and incentive offers. Bridging loans, however, are a slightly different beast in that they are more about recognising different life circumstances and problem solving. Other short-term bridging loan specialists had emerged and launched strong brand campaigns. Therefore, the key challenge was to create a brand that focuses on solutions and creatively positions Funding among its competitor set as a short-term loan company with a difference.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BvMTRKtmI7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In order to educate the market on when a bridging loan might be required and then provide differentiation for Funding, it became abundantly clear that the campaign required a creative and catchy hook to drive interest and memorability. The strategic solution was to centre on a theme of ‘build a bridge’. This theme was seen to be positive and proactive, with language that borrowed from colloquial usage and even had humorous undertones. Strategically, it provided a strong platform and foundation to work on creatively and talk to the target audience in a very authentic way.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JvLNQH8ye2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The creative development process, as it always should, started with a strong consideration of the target audience. Knowing that a lot of the target market were parents, we decided to let the innocent wisdom of children shine through by delivering the ‘build a bridge’ solution. Children can turn the complex into simple through thought and action, which is exactly what we showed in this campaign—the drawing of a bridge from one home to another, which created a visual hook. The viewer is drawn in by the surprising nature of the child explaining the product in just a few words, and then left with a smile as she demonstrates it in permanent marker.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fL4MPWaBk1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The first rule of advertising is to get noticed, which this campaign achieves by not looking like a bank or finance ad. The impact of the campaign is created through pure relevancy, showing real family people in real situations. The messaging is loud and clear and helped to educate the market on the nature of short-term bridging loan options and drive traffic to the Funding site.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Funding | Branding and awareness campaign','Funding is an online financial services company specialising in the niche area of bridging loans. They came to New Word Order with a two-fold problem. Firstly, the category they operate in (bridging loans) wasn’t entirely understood by their target market and needed further clarification. Secondly, not enough people (or even industry brokers) knew the Funding brand at all and the beneficial products they offered. A cut-through campaign was needed, stat.','funding, brokers, money, loans, advertising, campaign, tv, video',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139198,142974,1,'Let us introduce ourselves','2022-11-16 22:27:09','2022-11-16 22:27:09','8617e838-46ac-4301-b41e-77e056e21377',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142935\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of journey well travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—classified, but imaginably riddled with life-altering stories—for the effortless creativity we extract out of Liam day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grasser, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for family Christmas (and last year for NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139200,142976,1,'Let us introduce ourselves','2022-11-16 22:27:43','2022-11-16 22:27:43','9ef41c98-2ce3-4b7e-8d43-80602b9253ba',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of journey well travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—classified, but imaginably riddled with life-altering stories—for the effortless creativity we extract out of Liam day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grasser, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for family Christmas (and last year for NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139201,142977,1,'Residential Tenancies Authority','2022-11-16 23:52:10','2022-11-17 00:09:19','49222790-493a-4349-8c21-4e36ec5f5006',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Illustrating tenancy law changes',NULL,NULL,'We all know tenancy can be complicated, from any side of the relationship. So the Residential Tenancies Authority (RTA) has introduced new laws to give tenants, landlords and property managers more certainty and transparency around their tenancy arrangements. We helped the RTA produce four animated videos to serve as friendly reminders about the law changes.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bc8O0czLTg\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028657?h=758f0e7169&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Ending a tenancy\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUpdyGgoHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The RTA needed to inform the public about rental reform changes coming into effect on 1 October 2022. With such a broad audience—renters, landlords and property managers—the RTA needed an explanatory tool that relayed the information in an easily digestible, engaging and inclusive way.\\nA collection of animated explainer videos was the obvious choice.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-chZ81DIc8w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028691?h=ca954eece2&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Renting with pets\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PLy32UQvPs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos needed a friendly, informative tone that connected with a vast range of people. We broke the videos down into sections that addressed each of the three key audiences individually—renters, then landlords, then property managers. The audiences were represented by a diverse and inclusive suite of illustrated characters.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oGsU7M7NF2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028774?h=8eb9622a43&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Summary\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oQ8wJZ93RN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Illustration was the real standout for this project. 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library','2022-11-17 00:15:43','2022-11-17 00:15:43','1b41f373-ed11-47af-90df-f5729a018e07',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nAshvWtoXq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142985\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### November picks\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GNR5JVAb4U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142764\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### October picks\\n\\n<h6> Bruce’s pick </h6> \\n<b>Book title: </b> A Night Without Stars\\n<b>Author: </b> Peter F Hamilton \\nFind it <a href=\\\"https://www.goodreads.com/book/show/28439513-a-night-without-stars\\\"> here </a>\\n\\n<h6> Bree\'s pick </h6> \\n<b>Book title: </b> The Seven Husbands of Evelyn Hugo\\n<b>Author: </b> Taylor Jenkins Reid\\nFind it <a href=\\\"https://www.goodreads.com/book/show/32620332-the-seven-husbands-of-evelyn-hugo\\\"> here </a>\\n\\n<h6> Kimi\'s pick </h6> \\n<b>Book title: </b> Losing Face\\n<b>Author: </b> George Haddad\\nFind it <a href=\\\"https://www.goodreads.com/book/show/60752357-losing-face\\\"> here </a>\\n\\n<h6> Jo\'s pick </h6> \\n<b>Book title: </b> The Testaments\\n<b>Author: </b> Margaret Atwood\\nFind it <a href=\\\"https://www.goodreads.com/book/show/42975172-the-testaments\\\"> here </a>\\n\\n<h6> Suz\'s pick </h6> \\n<b>Book title: </b> The Bookseller at the End of the World\\n<b>Author: </b> Ruth Shaw\\nFind it <a href=\\\"https://www.goodreads.com/book/show/60296308-the-bookseller-at-the-end-of-the-world\\\"> here </a>\\n\\n<br> </br>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-07dTHE4QTY\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142764\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### October picks\\n\\n* <a href=\\\"https://www.goodreads.com/book/show/28439513-a-night-without-stars\\\"> A Night Without Stars by Peter F Hamilton </a> \\n* <a href=\\\"https://www.goodreads.com/book/show/32620332-the-seven-husbands-of-evelyn-hugo\\\"> The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid</a>\\n* <a href=\\\"https://www.goodreads.com/book/show/60752357-losing-face\\\"> Losing Face by George Haddad </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/42975172-the-testaments\\\"> The Testaments by Margaret Atwood </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/60296308-the-bookseller-at-the-end-of-the-world\\\"> The Bookseller at the End of the World by Ruth Shaw </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JGx0iUtQw0\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8Zua9e4kWu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142595\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### September picks\\n\\n* <a href=\\\"https://www.goodreads.com/en/book/show/55360284-taste\\\"> Taste: My Life Through Food by Stanley Tucci </a> \\n* <a href=\\\"https://www.goodreads.com/book/show/22822858-a-little-life\\\"> A Little Life by Hanya Yanagihara </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/37558445-boy-swallows-universe\\\"> Boy Swallows Universe by Trent Dalton </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/692871\\\"> Johnno by David Malouf </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/44005712-growing-up-queer-in-australia\\\"> Growing up Queer in Australia by Benjamin Law </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/56969543-bullet-train\\\"> Bullet Train by Kotaro Isaka </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/55361205-a-promised-land\\\"> A Promised Land by Barack Obama </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/52905204\\\"> The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/11494870\\\"> The Life by Malcolm Knox </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow\\\"> Thinking, Fast and Slow by Daniel Kahneman </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/54304028\\\"> Hunt, Gather, Parent by Michaeleen Doucleff </a> \\n* <a href=\\\"https://www.goodreads.com/en/book/show/30762074\\\"> Odd Dog Out by Rob Bidulph </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tAgWmP7qVi\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'NWO’s library','Taste: My Life Through Food by Stanley Tucci ... A Little Life by Hanya Yanagihara ... Johnno by David Malouf ... Growing up Queer in Australia by Benjamin Law ... Bullet Train by Kotaro Isaka ... A Promised Land by Barack Obama ... The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan ... The Life by Malcolm Knox',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139211,142987,1,'NWO’s library','2022-11-17 00:15:49','2022-11-17 00:15:50','8d05cdeb-ae83-47fa-8fd6-4d93bbad357c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nAshvWtoXq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142985\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### November picks\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GNR5JVAb4U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142764\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### October picks\\n\\n<h6> Bruce’s pick </h6> \\n<b>Book title: </b> A Night Without Stars\\n<b>Author: </b> Peter F Hamilton \\nFind it <a href=\\\"https://www.goodreads.com/book/show/28439513-a-night-without-stars\\\"> here </a>\\n\\n<h6> Bree\'s pick </h6> \\n<b>Book title: </b> The Seven Husbands of Evelyn Hugo\\n<b>Author: </b> Taylor Jenkins Reid\\nFind it <a href=\\\"https://www.goodreads.com/book/show/32620332-the-seven-husbands-of-evelyn-hugo\\\"> here </a>\\n\\n<h6> Kimi\'s pick </h6> \\n<b>Book title: </b> Losing Face\\n<b>Author: </b> George Haddad\\nFind it <a href=\\\"https://www.goodreads.com/book/show/60752357-losing-face\\\"> here </a>\\n\\n<h6> Jo\'s pick </h6> \\n<b>Book title: </b> The Testaments\\n<b>Author: </b> Margaret Atwood\\nFind it <a href=\\\"https://www.goodreads.com/book/show/42975172-the-testaments\\\"> here </a>\\n\\n<h6> Suz\'s pick </h6> \\n<b>Book title: </b> The Bookseller at the End of the World\\n<b>Author: </b> Ruth Shaw\\nFind it <a href=\\\"https://www.goodreads.com/book/show/60296308-the-bookseller-at-the-end-of-the-world\\\"> here </a>\\n\\n<br> </br>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-07dTHE4QTY\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142764\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### October picks\\n\\n* <a href=\\\"https://www.goodreads.com/book/show/28439513-a-night-without-stars\\\"> A Night Without Stars by Peter F Hamilton </a> \\n* <a href=\\\"https://www.goodreads.com/book/show/32620332-the-seven-husbands-of-evelyn-hugo\\\"> The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid</a>\\n* <a href=\\\"https://www.goodreads.com/book/show/60752357-losing-face\\\"> Losing Face by George Haddad </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/42975172-the-testaments\\\"> The Testaments by Margaret Atwood </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/60296308-the-bookseller-at-the-end-of-the-world\\\"> The Bookseller at the End of the World by Ruth Shaw </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JGx0iUtQw0\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8Zua9e4kWu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142595\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### September picks\\n\\n* <a href=\\\"https://www.goodreads.com/en/book/show/55360284-taste\\\"> Taste: My Life Through Food by Stanley Tucci </a> \\n* <a href=\\\"https://www.goodreads.com/book/show/22822858-a-little-life\\\"> A Little Life by Hanya Yanagihara </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/37558445-boy-swallows-universe\\\"> Boy Swallows Universe by Trent Dalton </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/692871\\\"> Johnno by David Malouf </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/44005712-growing-up-queer-in-australia\\\"> Growing up Queer in Australia by Benjamin Law </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/56969543-bullet-train\\\"> Bullet Train by Kotaro Isaka </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/55361205-a-promised-land\\\"> A Promised Land by Barack Obama </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/52905204\\\"> The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/11494870\\\"> The Life by Malcolm Knox </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow\\\"> Thinking, Fast and Slow by Daniel Kahneman </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/54304028\\\"> Hunt, Gather, Parent by Michaeleen Doucleff </a> \\n* <a href=\\\"https://www.goodreads.com/en/book/show/30762074\\\"> Odd Dog Out by Rob Bidulph </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tAgWmP7qVi\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'NWO’s library','Taste: My Life Through Food by Stanley Tucci ... A Little Life by Hanya Yanagihara ... Johnno by David Malouf ... Growing up Queer in Australia by Benjamin Law ... Bullet Train by Kotaro Isaka ... A Promised Land by Barack Obama ... The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan ... The Life by Malcolm Knox',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139213,142989,1,'NWO’s library','2022-11-17 00:21:53','2022-11-17 00:21:53','9f8fbef4-218d-462e-90e2-4d5e81f8cc62',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nAshvWtoXq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142985\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### November picks\\n\\n<h6> Bec\'s pick </h6> \\n<b>Book title: </b> The Master and Margarita\\n<b>Author: </b> Mikhail Bulgakov\\nFind it <a href=\\\"https://www.goodreads.com/book/show/117833.The_Master_and_Margarita\\\"> here </a>\\n\\n<h6> Bree\'s pick </h6> \\n<b>Book title: </b> This is Going to Hurt\\n<b>Author: </b> Adam Kay\\nFind it <a href=\\\"https://www.goodreads.com/book/show/35510008-this-is-going-to-hurt\\\"> here </a>\\n\\n<h6> Jo\'s pick </h6> \\n<b>Book title: </b> Renegades\\n<b>Author: </b> Barack Obama and Bruce Springsteen\\nFind it <a href=\\\"https://renegadesbook.com/\\\"> here </a>\\n\\n<h6> Suzanne\'s pick </h6> \\n<b>Book title: </b> Windswept and Interesting\\n<b>Author: </b> Billy Connolly\\nFind it <a href=\\\"https://www.audible.com.au/pd/Windswept-Interesting-Audiobook/B08Y98R1JF\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GNR5JVAb4U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142764\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### October picks\\n\\n* <a href=\\\"https://www.goodreads.com/book/show/28439513-a-night-without-stars\\\"> A Night Without Stars by Peter F Hamilton </a> \\n* <a href=\\\"https://www.goodreads.com/book/show/32620332-the-seven-husbands-of-evelyn-hugo\\\"> The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid</a>\\n* <a href=\\\"https://www.goodreads.com/book/show/60752357-losing-face\\\"> Losing Face by George Haddad </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/42975172-the-testaments\\\"> The Testaments by Margaret Atwood </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/60296308-the-bookseller-at-the-end-of-the-world\\\"> The Bookseller at the End of the World by Ruth Shaw </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JGx0iUtQw0\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8Zua9e4kWu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142595\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### September picks\\n\\n* <a href=\\\"https://www.goodreads.com/en/book/show/55360284-taste\\\"> Taste: My Life Through Food by Stanley Tucci </a> \\n* <a href=\\\"https://www.goodreads.com/book/show/22822858-a-little-life\\\"> A Little Life by Hanya Yanagihara </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/37558445-boy-swallows-universe\\\"> Boy Swallows Universe by Trent Dalton </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/692871\\\"> Johnno by David Malouf </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/44005712-growing-up-queer-in-australia\\\"> Growing up Queer in Australia by Benjamin Law </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/56969543-bullet-train\\\"> Bullet Train by Kotaro Isaka </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/55361205-a-promised-land\\\"> A Promised Land by Barack Obama </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/52905204\\\"> The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/11494870\\\"> The Life by Malcolm Knox </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow\\\"> Thinking, Fast and Slow by Daniel Kahneman </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/54304028\\\"> Hunt, Gather, Parent by Michaeleen Doucleff </a> \\n* <a href=\\\"https://www.goodreads.com/en/book/show/30762074\\\"> Odd Dog Out by Rob Bidulph </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tAgWmP7qVi\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'NWO’s library','Taste: My Life Through Food by Stanley Tucci ... A Little Life by Hanya Yanagihara ... Johnno by David Malouf ... Growing up Queer in Australia by Benjamin Law ... Bullet Train by Kotaro Isaka ... A Promised Land by Barack Obama ... The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan ... The Life by Malcolm Knox',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139214,142990,1,'Department of Education','2022-11-17 04:05:50','2022-11-17 04:05:50','545de128-33c9-479e-b270-464b48c144d1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Early childhood care service providers application video',NULL,NULL,'Early childhood care is an integral part of our community, but the Department of Education was experiencing issues with the service provider application process. 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A cut-through campaign was needed, stat.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ziNtnsznO9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/765527128?h=5517b00b29&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Build a bridge - Funding.com.au TVC 30 second\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Zh7cVNx5Rl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The loan market as a whole is highly competitive and often dominated by rate comparisons and incentive offers. 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So it was our pleasure to help make the process for providers just that little bit easier and quicker.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Department of Education | Early childhood care service providers application video','Early childhood care is an integral part of our community, but the Department of Education was experiencing issues with the service provider application process. They believed most of the complications came from simple misunderstandings, so they asked us to help them create a simple, engaging animated video to break down the process in easy-to-follow steps.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139237,143013,1,'Department of Education','2022-11-22 21:38:15','2022-11-22 21:38:15','ade19d4c-d363-4248-bfb9-fd7513a6a0ac',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Early childhood care service providers application video',NULL,NULL,'Early childhood care is an integral part of our community but the Department of Education was experiencing issues with the service provider application process. They believed most of the complications came from simple misunderstandings, so they asked us to create a simple, engaging animated video to break down the process in easy-to-follow steps.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-It8nqzuyY4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/771857698?h=fbf07172e6&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"8147_DoE Early childhood services video 07.mp4\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OSv1zZoTd7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The department’s issues came down to a few common problems that kept occurring during the application process for service providers. 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They believed most of the complications came from simple misunderstandings, so they asked us to help them create a simple, engaging animated video to break down the process in easy-to-follow steps.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139239,143015,1,'Let us introduce ourselves','2022-11-22 21:40:46','2022-11-22 21:40:46','14068627-26a2-4564-a115-b1cbd55d2287',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139241,143017,1,'Heart HQ','2022-11-25 04:38:45','2022-11-25 04:38:47','c7eac900-9a0f-44f1-b860-c47adcd7e5d6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P3bQXxcsfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44878\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. Cardiology is a highly specialised field within medicine, and to grow sustainably, they needed to attract more associates.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lgp01pReVY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44873\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aTg3yWEGh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Objective\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business, and to grow the business’s referrer and patient networks.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gG5PvaSbvX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44864\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oXH0AQY2PC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our brand strategy drew on customer and referrer interviews, competitor insights and employee workshops, which also helped to define the brand values of the business. \\n\\nIt was clear the practice and the individual directors were held in high esteem by their medical colleagues. They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics and services that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. So the Heart HQ brand connects with patients on a personal level and makes them feel reassured that they matter.\\n\\nIt’s this mix of strategy and heart that makes Heart HQ a brand that will stand tall among all the others.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ISdJyIN6AW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44874\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDNF080GkR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A name, tagline, brand visual identity, website, signage and countless assets that match up with Heart HQ’s brand promise of delivering world-class cardiac care on the Sunshine Coast.\\n\\nThe quality of the brand assets significantly differentiates Heart HQ from all other competitor practices.\\n\\nCreatively, the brand is modern, refreshing and arguably not what you would expect from an organisation in the medical field – but at the same time, the language is warm, supportive and with just the right amount of authority.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Np5NPasoP9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### \\\"Suzanne and her team came highly recommended. It was a great journey working with them to develop our new brand and we were very impressed with their ideas, enthusiasm and innovation. We have a new brand, a new identity and the confidence now to deliver on our growth plans.\\\"\\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VvPbVRO0Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45205\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AUTeHLiAy1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### \\\"NWO is part of our success journey.\\\"\\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,'Heart HQ','Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139242,143018,1,'Ramsay Health Care','2022-11-25 04:39:02','2022-11-25 04:39:03','080ffa10-a7fa-48a5-9073-a55f47ea630a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Weekend Warrior campaign',NULL,NULL,'We work so hard through the week, we deserve to play hard over the weekend. When we find ourselves reliving our glory days through social sport or using our house reno as a creative and active outlet—sometimes it can be at the risk of our safety. Ramsay Health Care knows accidents happen, and they asked us to help them showcase how their holistic orthopaedic care services get Weekend Warriors back on their feet.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141736\",\"141670\",\"141671\",\"141672\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Ramsay Health Care asked us to help develop a campaign to promote their orthopaedic services across their network of hospitals. The campaign served to educate the target market on what makes Ramsay’s orthopaedic offerings special, while also calling them to check whether their health insurance covers Ramsay hospitals.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141745\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Using Ramsay’s target market of orthopaedic patients in their 40s and 50s, we created the ‘weekend warrior’ characters: everyday people who take on their alter ego when the working week is over. The social sports star who pushes themself to go for that bicycle kick or elaborate jump pass. The reno kings and queens who love Bunnings outings and would never pay someone else to do work around the house that they could do themselves.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s an ocean of campaigns out there from medical brands that all look the same—clinical and serious. Ramsay stepped outside of the same-same and opted for more lively, exaggerated shots of Weekend Warriors in action, being injured and seeking care from a Ramsay hospital.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141741\",\"141742\",\"141743\",\"141744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With fresh, exciting and relatable action shots complemented by copy that captures the work-hard-play-hard lifestyle, our campaign for Ramsay cut through to the market with personality and an element of surprise.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139244,143020,1,'The world of modern marketing','2022-11-25 05:02:43','2022-11-25 05:02:43','0299f53f-ad37-4980-b329-16d164073e47',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p80I0czk4W\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<b> Being a chief marketing (CMO) is a tough gig. We get that. You have multiple accountabilities staring long and hard at you before you’ve even had your morning coffee. The days of set-and-forget media plans, generous marketing budgets and long lunches with your creative agency peeps are long gone. </b>\\n\\nThe pain points of CMOs are often remarkably similar across different industries and sectors. As an agency who works closely with many CMOs in diverse fields from healthcare to industrial lubricants, we witness first-hand the many modern pressures of commercial marketing. There are strategic plans to deliver, performance metrics to be measured and ROI to be rationalised.\\n\\n<h5> Diamonds form under pressure </h5>\\nSure, you’re in the hot seat but we just applaud the fact you have a seat at the big table. Professional marketers haven’t always been welcome in the C-suite. But in recent times, the importance and relevance of marketing as a function of business success has been elevated. Yes, that does come with an bigger set of expectations and pressures, but that’s why we’re here to help.\\n\\nWhen your standard Tuesday morning involves planning and strategising around things like revenue growth, market share, user experience and brand performance, having an agency that is built for speed and delivery is a distinct advantage. Often our job is to help CMOs turn their board/exec-approved long-term strategies into actionable short-term tactics. \\n\\nAfter all, what’s the point of having marketing ammunition if you don’t have the secret weapon to fire it? \\n\\n<h5> We are your secret weapon </h5>\\n\\nPart of our value to CMOs is bringing a level of experience and skillset that isn’t readily available within your internal team. Or managing projects that just aren’t suitable for your big agency of record. \\n\\nAs pressures and performance metrics come to bear, you want to rely on an agency who can be responsive and proactive as required. People who can turn around projects quickly and efficiently. Marketing specialists who understand how lead generation and revenue growth is a daily challenge, not a one-off campaign. \\n\\nFear not, CMOs. We don’t just feel your pain. We share it. And it makes us all the more committed and determined to find innovative and fit-for-purpose solutions for your business. \\n\\nFind out more about how we add a secret weapon to your agency roster by downloading a short guide <a href=https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-secret-weapon.pdf>here</a>.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139245,143021,1,'Christmas 2022','2022-11-25 05:10:48','2022-12-01 07:05:22','d3eb2efb-137e-4c73-9d1f-8cd984a34824',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Summer in Oz',NULL,NULL,'2022 has been another wonderful year at NWO, and we want to thank you for being such an integral part of our success. Our wish is that you, your friends and your family enjoy a relaxed and fun summer break before we all embark on the new opportunities that await us in 2023.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OGQIq0BfOU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143032\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9zxejWt8WL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our long hot summers may be our traditional wind-down time, but summer is also a time of cooking, BBQs, eating, drinking and entertaining. Whether you’re feeding the hordes or just looking for some new inspiration, you’ll find it all here in these pages.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This is our third cookbook edition, and this year we’ve slightly diverged from our Christmas theme to reflect all the wonderful tastes of summer. From fresh salads to zesty drinks, there’s sure to be a summertime treat with your name on it...\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PYP7dvJTnA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143033\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'New Word Order. Summer in Oz.','2022 has been another wonderful year at NWO, and we want to thank you for being such an integral part of our success. Our wish is that you, your friends and your family enjoy a relaxed and fun summer break before we all embark on the new opportunities that await us in 2023.',NULL,'New Word Order. Summer in Oz.',NULL,'https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-Recipe-book-2022.pdf','Our favourite treats for the summer holidays','Download now',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139246,143022,1,'Christmas 2021','2022-11-25 05:13:44','2022-11-25 06:29:05','ff074929-9c5b-4c0e-a95a-76add9ee8541',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Necessities for Christmas festivities',NULL,NULL,'Enjoy the second volume of our cookbook full of delicious food and drinks that have brought our family together for years. We hope the recipes here inspire some new additions to your table.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fPMtIiCCpa\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"87584\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6c1yWqJmnt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"87592\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Entrées\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Liam’s** Doyle’s garlic prawns\\n**Bruce’s** ceviche\\n**Kimi’s** crispy oven-baked mushroom\\n**Hazel’s** homemade peanut butter dog treats\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QYWbr4RofK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"87595\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Mains\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Scott’s** instant legend beef brisket BBQ\\n**Bec’s** pumpkin and macadamia quinoa healthy yum\\n**Kat’s** roast Australian beef with fresh herb dressing\\n**Tim’s** 24-hour brined pork belly roast\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9TyMiznUfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"87596\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Sides\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Andrew\'s** roasted brussels sprouts with crispy pancetta\\n**Kate\'s** peach, pomegranate and goat cheese salad\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TbkBwFYwQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"87601\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Desserts\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Lynn\'s** chocolate carrot cake\\n**Kerry\'s** chocolate spider\\n**Margaret\'s** white Christmas cake\\n**Suz\'s** Nanna Gilbert\'s overnight plum pudding\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DJniqYj8iB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"87599\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Drinks\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Jo\'s** start the day as you mean to go on Bloody Mary\\n**Bree\'s** Gingy\'s martini\\n**Ryan\'s** summer citrus ale\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Necessities for Christmas festivities','Enjoy the second volume of our cookbook full of delicious food and drinks that have brought our family together for years. We hope the recipes here inspire some new additions to your table.',NULL,NULL,NULL,'https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/2021-Necessities-for-Christmas-festivities-Vol2.pdf','Get your copy of Necessities for Christmas festivities.','Download now',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139247,143023,1,'I Stock 1215011930','2022-11-25 05:29:49','2022-11-25 05:33:34','c5f2a81e-f1ac-4c26-af09-3c6c19eb5c1b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1024_crop_center-center_82_line/iStock-1215011930.jpg\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2048_crop_center-center_82_line/iStock-1215011930.jpg\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x853_crop_center-center_82_line/iStock-1215011930.jpg\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1707_crop_center-center_82_line/iStock-1215011930.jpg\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x682_crop_center-center_82_line/iStock-1215011930.jpg\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1365_crop_center-center_82_line/iStock-1215011930.jpg\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x512_crop_center-center_82_line/iStock-1215011930.jpg\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x426_crop_center-center_82_line/iStock-1215011930.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1024_crop_center-center_82_line/iStock-1215011930.jpg.webp\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2048_crop_center-center_82_line/iStock-1215011930.jpg.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x853_crop_center-center_82_line/iStock-1215011930.jpg.webp\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1707_crop_center-center_82_line/iStock-1215011930.jpg.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x682_crop_center-center_82_line/iStock-1215011930.jpg.webp\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1365_crop_center-center_82_line/iStock-1215011930.jpg.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x512_crop_center-center_82_line/iStock-1215011930.jpg.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x426_crop_center-center_82_line/iStock-1215011930.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":1024,\"3072\":2048,\"1280\":853,\"2560\":1707,\"1024\":682,\"2048\":1365,\"768\":512,\"640\":426},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":3864,\"originalImageHeight\":2577,\"placeholder\":\"/9j/4AAQSkZJRgABAQEA8ADwAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAKABADAREAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAABQIE/8QAIhAAAgEDBAIDAAAAAAAAAAAAAQIDABExBAUSISJRYYGx/8QAFgEBAQEAAAAAAAAAAAAAAAAAAAEC/8QAGBEBAQADAAAAAAAAAAAAAAAAAAECIUH/2gAMAwEAAhEDEQA/AIgeLUESaqRmkc2I78V9fVE6X2yFF00sZIDuLd5tkUWbaN2jjHIhFBxe3wKVjIFAx4js5YftI2//2Q==\",\"placeholderSvg\":null,\"colorPalette\":[\"#8d8d8d\",\"#305041\",\"#e3dee2\",\"#524244\",\"#55603f\"],\"lightness\":48,\"placeholderWidth\":1536,\"placeholderHeight\":1024,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139250,143026,1,'Department of Education','2022-11-25 05:54:23','2022-11-25 05:54:23','fb20eac1-9912-405f-82c3-b7923a5d64e8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Early childhood care service providers application video',NULL,NULL,'Early childhood education and care is an integral part of our community but the Department of Education had an opportunity to improve the service provider application process. They believed there was a better way to help applicants navigate the process, so they asked us to create a simple, engaging animated video to break down the submission in easy-to-follow steps.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-It8nqzuyY4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/771857698?h=fbf07172e6&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"8147_DoE Early childhood services video 07.mp4\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OSv1zZoTd7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The department’s need came down to a few common misunderstandings that kept occurring during the application process for service providers. These pipeline barriers absorbed time and increased administration for the department’s Regulatory Authority. \\nOur challenge was to make an accessible, easy-to-understand explainer video that would ensure more applications are completed properly before being submitted.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pkInp3sX8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Once the client identified the core issues and nailed down the correct process, we produced a simple voiceover and animation strategy to address the problems concisely and clearly. \\nIt was important to keep the process really simple while making sure the applications would contain all of the required information. Our approach involved balancing authority with friendliness to connect with the audience.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MRDlR2NjSv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Using customised stock illustration, we produced a five-minute animated video that combined relatable creativity with clear actions.\\nWe represented our diverse audience with the illustration and voiceover to show the application process, highlight the fields that require more attention and express the specificities that are commonly missed.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LpUDcdBBO6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The video really breaks down a complex process into actionable steps.\\nEarly childhood education and care are vital services for many Queensland families—and the higher the quality of the care, the better. So it was our pleasure to help make the process for providers just that little bit easier and quicker.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Department of Education | Early childhood care service providers application video','Early childhood education and care is an integral part of our community but the Department of Education had an opportunity to improve the service provider application process. They believed there was a better way to help applicants navigate the process, so they asked us to create a simple, engaging animated video to break down the submission in easy-to-follow steps.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139252,143028,1,'Simplifying the complex: Fifteen years of marketing schools','2022-11-28 23:23:03','2022-11-28 23:23:03','e01d95a6-e761-4ff1-866b-baa28eb27610',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WAYo0QEnCs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"After 20 years of marketing—including 15 years working with schools across Queensland and New South Wales—I am steadfast in my belief that there is no marketing challenge as complex as that faced by schools.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In what other industry would you find thousands of individual stakeholders—students, parents, teachers, alumni and more—all with do-or-die expectations?\\n\\nOr an environment that can, quite honestly, change the trajectory of children’s lives?\\n\\nThen you have the two very distinct markets—internal and external—often with very different needs that need to be met with minimal budgets.\\n\\nThe experience of school changed little for nearly a century but, in the past 20 years, it has evolved in such leaps and bounds that today’s parents struggle to recognise it.\\n\\nPhilosophically, there are few industries I can think of that have such a strong evidence base to guide practice—here I’m thinking of teaching and learning—yet the required outcome is often diametrically opposed to it. \\n\\nIt’s little wonder that I find the business of marketing schools endlessly fascinating.\\n\\nOnly this morning I was in another principal’s office, talking through these very complexities. In our conversation, we touched on what I’ve discovered over the years are three bedrock principles every school needs as their marketing foundation. They’re my way of transforming a little of the complex into the simple.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Esbo1iQq5g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. Work out what makes you unique\",\"plainText\":\"Marketing and enrolments teams live and die by their numbers. \\n\\nIt is endlessly tempting, then, to try to go wide in your appeal so that you create the biggest possible net. \\n\\nIn practice, though, it means no-one knows what you stand for. \\n\\nThe better alternative is to embrace what makes you unique and then market that hard. You’ll end up attracting families that are the right fit for you and work hard as your ambassadors. \\n\\nInternally, there’ll be great cohesion, too, because you’ll attract and retain great educators who get what you’re about and support it in their words and actions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v1FFRTuEFs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"2. Don’t be afraid to look like you’re unique\",\"plainText\":\"If you’re bored one day in your office, try this game. \\n\\nGet ads from three schools, and then block out their hats and uniforms. Can you still tell them apart? \\n\\nIt astounds me that we continue to use sterile, look-alike images—hey, here’s a girl in a lab coat with a test tube as proof that we promote girls in STEM!—that don’t reflect the day-to-day experience of what it is to learn at your school. \\n\\nCelebrate your uniqueness—and set yourself apart from your competitors—by choosing unique visual styles and photography.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cMg5IvARdG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"3. Now stay unique\",\"plainText\":\"Over time, teachers and leaders of schools get to know each other pretty well. \\n\\nPrincipals, in particular, know other schools like bookies know racehorses. The net result in marketing is that your great idea quickly becomes next year’s norm… and after a few years, what was edgy is simply outdated. \\n\\nWise schools invest in a middle ground here. \\n\\nThey start off strong and then review and refresh their brand every year or two. \\n\\nThat way, subtle tweaks don’t destabilise your internal audience but you stay fresh and relevant externally.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3XrIiJiL9w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Want to know more?\",\"plainText\":\"Suzanne advises schools on sustainable marketing strategy that helps them get the most from their internal resources. To chat, phone <a href=\\\"tel:07 3334 8340\\\">07 3334 8340</a> or email <a href=\\\"mailto:suzanne@newwordorder.com.au\\\">suzanne@newwordorder.com.au.</a>\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Simplifying the complex: Fifteen years of marketing schools','After 20 years of marketing—including 15 years working with schools across Queensland and New South Wales—I am steadfast in my belief that there is no marketing challenge as complex as that faced by schools.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139253,143029,1,'NWO Christmas website2','2022-11-29 03:31:52','2022-11-29 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Summer in Oz.','2022 has been another wonderful year at NWO, and we want to thank you for being such an integral part of our success. Our wish is that you, your friends and your family enjoy a relaxed and fun summer break before we all embark on the new opportunities that await us in 2023.',NULL,'New Word Order. Summer in Oz.',NULL,'https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-Recipe-book-2022.pdf','Our favourite treats for the summer holidays','Download now',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139272,143048,1,'Christmas 2022','2022-12-01 07:05:06','2022-12-01 07:05:06','8ba14609-5dbf-4bc3-ac70-632000c032f7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Summer in Oz',NULL,NULL,'2022 has been another wonderful year at NWO, and we want to thank you for being such an integral part of our success. 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Summer in Oz.','2022 has been another wonderful year at NWO, and we want to thank you for being such an integral part of our success. Our wish is that you, your friends and your family enjoy a relaxed and fun summer break before we all embark on the new opportunities that await us in 2023.',NULL,'New Word Order. Summer in Oz.',NULL,'https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-Recipe-book-2022.pdf','Our favourite treats for the summer holidays','Download now',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139274,143050,1,'Christmas 2022','2022-12-01 07:05:22','2022-12-01 07:05:22','b533fd67-973f-4e33-8149-da38fda0647c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Summer in Oz',NULL,NULL,'2022 has been another wonderful year at NWO, and we want to thank you for being such an integral part of our success. 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Summer in Oz.','2022 has been another wonderful year at NWO, and we want to thank you for being such an integral part of our success. Our wish is that you, your friends and your family enjoy a relaxed and fun summer break before we all embark on the new opportunities that await us in 2023.',NULL,'New Word Order. Summer in Oz.',NULL,'https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-Recipe-book-2022.pdf','Our favourite treats for the summer holidays','Download now',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139275,143051,1,'Nwo email christmas 22 3','2022-12-01 07:12:41','2022-12-01 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sigs','2022-12-01 07:14:27','2022-12-01 07:14:27','5f61a194-20d9-486a-b4d3-9139d453904d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>\n<figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"113\" src=\"{asset:74279:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/email-sig.gif}\" alt=\"New Word Order\" /></a></figure>\n<figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"100\" src=\"{asset:142924:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/nwo-email-christmas-22-2.png}\" alt=\"Merry Christmas\" /></a></figure>\n<figure><img width=\"400\" height=\"100\" src=\"{asset:143051:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/nwo-email-christmas-22-3.png}\" alt=\"\" /></figure>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139279,143055,1,'Email sigs','2022-12-01 07:16:43','2022-12-01 07:16:43','1ec2bfa2-f2bf-4ccb-8830-2637808c6e4e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>\n<figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"113\" src=\"{asset:74279:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/email-sig.gif}\" alt=\"New Word Order\" /></a></figure>\n<figure><img width=\"400\" height=\"100\" src=\"{asset:143051:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/nwo-email-christmas-22-3.png}\" alt=\"\" /></figure>',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139281,143057,1,'Ramsay Health Care','2022-12-20 00:34:43','2022-12-20 00:34:44','1eee6a5c-5716-4cd6-aa70-c9b7875d5e3a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Weekend Warrior campaign',NULL,NULL,'We work so hard through the week, we deserve to play hard over the weekend. When we find ourselves reliving our glory days through social sport or using our house reno as a creative and active outlet—sometimes it can be at the risk of our safety. 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The social sports star who pushes themself to go for that bicycle kick or elaborate jump pass. The reno kings and queens who love Bunnings outings and would never pay someone else to do work around the house that they could do themselves.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s an ocean of campaigns out there from medical brands that all look the same—clinical and serious. 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cut through to the market with personality and an element of surprise.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139282,143058,1,NULL,'2023-01-09 02:21:56','2023-01-09 02:21:56','ba82dde5-da12-4f3a-86f1-29a74abc98cd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139283,143059,1,NULL,'2023-01-09 02:22:44','2023-01-09 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If you have any questions or would like to phone us directly, please phone New Word Order on 07 3334 8340.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RJI91DJMGZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-black\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Tell your story\",\"headingColour\":\"text-red\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Please help us to make Queensland better for older migrants\",\"headingColour\":\"text-white\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Migrants have made Queensland a better place to live through their hard work and great ideas.\\n\\nWe are meeting with migrants who are aged 65 and over to hear their life story and to ask their ideas for how Queensland can be even better.\\n\\nWe need just one hour of your time, and can come to you or interview you on the phone.\\n\\nEverything you tell us is strictly confidential. 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If you have any questions or would like to phone us directly, please phone New Word Order on 07 3334 8340.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RJI91DJMGZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-black\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Tell your story\",\"headingColour\":\"text-red\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Please help us to make Queensland better for older migrants\",\"headingColour\":\"text-white\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Migrants have made Queensland a better place to live through their hard work and great ideas.\\n\\nWe are meeting with migrants who are aged 65 and over to hear their life story and to ask their ideas for how Queensland can be even better.\\n\\nWe need just one hour of your time, and can come to you or interview you on the phone.\\n\\nEverything you tell us is strictly confidential. 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If you have any questions or would like to phone us directly, please phone New Word Order on 07 3334 8340.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RJI91DJMGZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-black\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Tell your story\",\"headingColour\":\"text-red\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Please help us to make Queensland better for older migrants\",\"headingColour\":\"text-white\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Migrants have made Queensland a better place to live through their hard work and great ideas.\\n\\nWe are meeting with migrants who are aged 65 and over to hear their life story and to ask their ideas for how Queensland can be even better.\\n\\nWe need just one hour of your time, and can come to you or interview you on the phone.\\n\\nEverything you tell us is strictly confidential. 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Whether you’re feeding the hordes or just looking for some new inspiration, you’ll find it all here in these pages.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This is our third cookbook edition, and this year we’ve slightly diverged from our Christmas theme to reflect all the wonderful tastes of summer. From fresh salads to zesty drinks, there’s sure to be a summertime treat with your name on it...\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PYP7dvJTnA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143033\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'New Word Order. Summer in Oz.','2022 has been another wonderful year at NWO, and we want to thank you for being such an integral part of our success. Our wish is that you, your friends and your family enjoy a relaxed and fun summer break before we all embark on the new opportunities that await us in 2023.',NULL,'New Word Order. Summer in Oz.',NULL,'https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-Recipe-book-2022.pdf','Our favourite treats for the summer holidays','Download now',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,1),(139329,143105,1,'Department of Education','2023-03-09 03:22:09','2023-03-09 03:31:20','c5d3a921-23c4-4c0d-bdcb-33f158dc27be',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Early childhood care service providers application video',NULL,NULL,'Early childhood education and care is an integral part of our community but the Department of Education had an opportunity to improve the service provider application process. They believed there was a better way to help applicants navigate the process, so they asked us to create a simple, engaging animated video to break down the submission in easy-to-follow steps.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-It8nqzuyY4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/771857698?h=fbf07172e6&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"8147_DoE Early childhood services video 07.mp4\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OSv1zZoTd7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The department’s need came down to a few common misunderstandings that kept occurring during the application process for service providers. These pipeline barriers absorbed time and increased administration for the department’s Regulatory Authority. \\nOur challenge was to make an accessible, easy-to-understand explainer video that would ensure more applications are completed properly before being submitted.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pkInp3sX8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Once the client identified the core issues and nailed down the correct process, we produced a simple voiceover and animation strategy to address the problems concisely and clearly. \\nIt was important to keep the process really simple while making sure the applications would contain all of the required information. Our approach involved balancing authority with friendliness to connect with the audience.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MRDlR2NjSv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Using customised stock illustration, we produced a five-minute animated video that combined relatable creativity with clear actions.\\nWe represented our diverse audience with the illustration and voiceover to show the application process, highlight the fields that require more attention and express the specificities that are commonly missed.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LpUDcdBBO6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The video really breaks down a complex process into actionable steps.\\nEarly childhood education and care are vital services for many Queensland families—and the higher the quality of the care, the better. So it was our pleasure to help make the process for providers just that little bit easier and quicker.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Department of Education | Early childhood care service providers application video','Early childhood education and care is an integral part of our community but the Department of Education had an opportunity to improve the service provider application process. They believed there was a better way to help applicants navigate the process, so they asked us to create a simple, engaging animated video to break down the submission in easy-to-follow steps.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139330,143106,1,'Funding','2023-03-09 03:22:20','2023-03-09 03:31:24','5e0c7833-effd-44bc-926e-90fdfd2f547f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Branding and awareness campaign',NULL,NULL,'Funding is an online financial services company specialising in the niche area of bridging loans. They came to New Word Order with a two-fold problem. Firstly, the category they operate in (bridging loans) wasn’t entirely understood by their target market and needed further clarification. Secondly, not enough people (or even industry brokers) knew the Funding brand at all and the beneficial products they offered. A cut-through campaign was needed, stat.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ziNtnsznO9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/765527128?h=5517b00b29&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Build a bridge - Funding.com.au TVC 30 second\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Zh7cVNx5Rl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The loan market as a whole is highly competitive and often dominated by rate comparisons and incentive offers. Bridging loans, however, are a slightly different beast. They\'re more about recognising different life circumstances and problem solving. Other short-term bridging loan specialists had emerged and launched strong brand campaigns. Our key challenge was to create a brand that focuses on solutions and creatively positions Funding among its competitor set as a short-term loan company with a difference.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BvMTRKtmI7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In order to educate the market on when a bridging loan might be required and then provide differentiation for Funding, it became abundantly clear the campaign required a creative and catchy hook to drive interest and memorability. The strategic solution was to centre on a theme of ‘build a bridge’. This theme was seen to be positive and proactive, with language that borrowed from colloquial usage and even had humorous undertones. Strategically, it provided a strong platform and foundation to work on creatively and talk to the target audience in a very authentic way.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dA5dzfYeRH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143003\",\"143000\",\"142996\",\"142994\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JvLNQH8ye2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The creative development process, as it always should, started with a strong consideration of the target audience. Knowing that a lot of the target market were parents, we decided to let the innocent wisdom of children shine through by delivering the ‘build a bridge’ solution. Children can turn the complex into simple through thought and action, which is exactly what we showed in this campaign—the drawing of a bridge from one home to another, which created a visual hook. The viewer is drawn in by the surprising nature of the child explaining the product in just a few words, and then left with a smile as she demonstrates it in permanent marker.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fL4MPWaBk1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The first rule of advertising is to get noticed, which this campaign achieves by not looking like a bank or finance ad. The impact of the campaign is created through pure relevancy, showing real family people in real situations. The messaging is loud and clear and helped to educate the market on the nature of short-term bridging loan options and drive traffic to the Funding site.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Funding | Branding and awareness campaign','Funding is an online financial services company specialising in the niche area of bridging loans. They came to New Word Order with a two-fold problem. Firstly, the category they operate in (bridging loans) wasn’t entirely understood by their target market and needed further clarification. Secondly, not enough people (or even industry brokers) knew the Funding brand at all and the beneficial products they offered. A cut-through campaign was needed, stat.','funding, brokers, money, loans, advertising, campaign, tv, video',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139331,143107,1,'Queensland Hydro','2023-03-09 03:22:33','2023-03-09 03:31:29','ae2c09cb-d5ac-443f-82d3-dc81c4d4a23b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Powering Queensland’s future',NULL,NULL,'Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero net emissions by 2050. Pumped hydro is the key to achieving this, and the state government is facilitating pumped hydro through a new subsidiary brand. We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MJwz0wrwkL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142807\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RCifzof72P\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Queensland Government needed to establish a subsidiary entity to carry the planning and transmission connection work for potential pumped hydro projects across Queensland. Our creation of the brand for Queensland Hydro involved extensive discovery prior to crafting a brand identity, designing marketing collateral, and copywriting, designing and developing a website.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Fdid0P67Ag\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142816\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As we often do, we began this project with a comprehensive discovery phase. This involved a review of Queensland Hydro’s contemporaries and competitive landscape, consultation with a First Nations advisor on theming and language, and stakeholder workshops to clarify the brand personality, purpose and objectives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5o9yXWhZxU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our deliverables included a brand name, logo, visual identity, collateral, key messaging and content for the website. We kept the design fresh and engaging while accommodating the needs of the various stakeholders involved.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JvkuSRS5qb\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142702\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fjwEEvmBHp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Queensland Hydro will be a vital component in reaching Australia’s aspirational energy goals over the next few decades. Pumped hydro is at the centre of cleaning up Queensland’s energy, and we were delighted to play a role in bringing Queensland Hydro to life.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2XRuH2soQj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142813\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Queensland Hydro | Powering Queensland\'s future','Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero net emissions by 2050. Pumped hydro is the key to achieving this, and the state government is facilitating pumped hydro through a new subsidiary brand. We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139332,143108,1,'NWO’s library','2023-03-09 03:22:48','2023-03-09 03:30:18','0d32fcda-ee2c-4e6d-9a44-9644d57aa50b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nAshvWtoXq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142985\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### November picks\\n\\n<h6> Bec\'s pick </h6> \\n<b>Book title: </b> The Master and Margarita\\n<b>Author: </b> Mikhail Bulgakov\\nFind it <a href=\\\"https://www.goodreads.com/book/show/117833.The_Master_and_Margarita\\\"> here </a>\\n\\n<h6> Bree\'s pick </h6> \\n<b>Book title: </b> This is Going to Hurt\\n<b>Author: </b> Adam Kay\\nFind it <a href=\\\"https://www.goodreads.com/book/show/35510008-this-is-going-to-hurt\\\"> here </a>\\n\\n<h6> Jo\'s pick </h6> \\n<b>Book title: </b> Renegades\\n<b>Author: </b> Barack Obama and Bruce Springsteen\\nFind it <a href=\\\"https://renegadesbook.com/\\\"> here </a>\\n\\n<h6> Suzanne\'s pick </h6> \\n<b>Book title: </b> Windswept and Interesting\\n<b>Author: </b> Billy Connolly\\nFind it <a href=\\\"https://www.audible.com.au/pd/Windswept-Interesting-Audiobook/B08Y98R1JF\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GNR5JVAb4U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142764\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### October picks\\n\\n* <a href=\\\"https://www.goodreads.com/book/show/28439513-a-night-without-stars\\\"> A Night Without Stars by Peter F Hamilton </a> \\n* <a href=\\\"https://www.goodreads.com/book/show/32620332-the-seven-husbands-of-evelyn-hugo\\\"> The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid</a>\\n* <a href=\\\"https://www.goodreads.com/book/show/60752357-losing-face\\\"> Losing Face by George Haddad </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/42975172-the-testaments\\\"> The Testaments by Margaret Atwood </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/60296308-the-bookseller-at-the-end-of-the-world\\\"> The Bookseller at the End of the World by Ruth Shaw </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JGx0iUtQw0\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8Zua9e4kWu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142595\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### September picks\\n\\n* <a href=\\\"https://www.goodreads.com/en/book/show/55360284-taste\\\"> Taste: My Life Through Food by Stanley Tucci </a> \\n* <a href=\\\"https://www.goodreads.com/book/show/22822858-a-little-life\\\"> A Little Life by Hanya Yanagihara </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/37558445-boy-swallows-universe\\\"> Boy Swallows Universe by Trent Dalton </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/692871\\\"> Johnno by David Malouf </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/44005712-growing-up-queer-in-australia\\\"> Growing up Queer in Australia by Benjamin Law </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/56969543-bullet-train\\\"> Bullet Train by Kotaro Isaka </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/55361205-a-promised-land\\\"> A Promised Land by Barack Obama </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/52905204\\\"> The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/11494870\\\"> The Life by Malcolm Knox </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow\\\"> Thinking, Fast and Slow by Daniel Kahneman </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/54304028\\\"> Hunt, Gather, Parent by Michaeleen Doucleff </a> \\n* <a href=\\\"https://www.goodreads.com/en/book/show/30762074\\\"> Odd Dog Out by Rob Bidulph </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tAgWmP7qVi\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'NWO’s library','Taste: My Life Through Food by Stanley Tucci ... A Little Life by Hanya Yanagihara ... Johnno by David Malouf ... Growing up Queer in Australia by Benjamin Law ... Bullet Train by Kotaro Isaka ... A Promised Land by Barack Obama ... The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan ... The Life by Malcolm Knox',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139333,143109,1,'Let us introduce ourselves','2023-03-09 03:30:21','2023-03-09 03:30:21','e9b18873-6cd3-43f5-9b11-db186c997c91',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139334,143110,1,'Christmas 2021','2023-03-09 03:31:15','2023-03-09 03:31:16','e9389701-07dd-4e9e-a723-c319ed06a73e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Necessities for Christmas festivities',NULL,NULL,'Enjoy the second volume of our cookbook full of delicious food and drinks that have brought our family together for years. We hope the recipes here inspire some new additions to your table.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fPMtIiCCpa\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"87584\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6c1yWqJmnt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"87592\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Entrées\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Liam’s** Doyle’s garlic prawns\\n**Bruce’s** ceviche\\n**Kimi’s** crispy oven-baked mushroom\\n**Hazel’s** homemade peanut butter dog treats\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QYWbr4RofK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"87595\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Mains\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Scott’s** instant legend beef brisket BBQ\\n**Bec’s** pumpkin and macadamia quinoa healthy yum\\n**Kat’s** roast Australian beef with fresh herb dressing\\n**Tim’s** 24-hour brined pork belly roast\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9TyMiznUfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"87596\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Sides\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Andrew\'s** roasted brussels sprouts with crispy pancetta\\n**Kate\'s** peach, pomegranate and goat cheese salad\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TbkBwFYwQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"87601\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Desserts\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Lynn\'s** chocolate carrot cake\\n**Kerry\'s** chocolate spider\\n**Margaret\'s** white Christmas cake\\n**Suz\'s** Nanna Gilbert\'s overnight plum pudding\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DJniqYj8iB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"87599\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Drinks\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Jo\'s** start the day as you mean to go on Bloody Mary\\n**Bree\'s** Gingy\'s martini\\n**Ryan\'s** summer citrus ale\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Necessities for Christmas festivities','Enjoy the second volume of our cookbook full of delicious food and drinks that have brought our family together for years. We hope the recipes here inspire some new additions to your table.',NULL,NULL,NULL,'https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/2021-Necessities-for-Christmas-festivities-Vol2.pdf','Get your copy of Necessities for Christmas festivities.','Download now',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,1),(139335,143111,1,'Residential Tenancies Authority','2023-03-09 03:31:31','2023-03-09 03:31:32','158f33f5-f4d0-48f5-9083-0e541fe93396',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Illustrating tenancy law changes',NULL,NULL,'We all know tenancy can be complicated, from any side of the relationship. So the Residential Tenancies Authority (RTA) has introduced new laws to give tenants, landlords and property managers more certainty and transparency around their tenancy arrangements. We helped the RTA produce four animated videos to serve as friendly reminders about the law changes.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bc8O0czLTg\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028657?h=758f0e7169&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Ending a tenancy\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUpdyGgoHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The RTA needed to inform the public about rental reform changes coming into effect on 1 October 2022. With such a broad audience—renters, landlords and property managers—the RTA needed an explanatory tool that relayed the information in an easily digestible, engaging and inclusive way.\\nA collection of animated explainer videos was the obvious choice.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-chZ81DIc8w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028691?h=ca954eece2&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Renting with pets\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PLy32UQvPs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos needed a friendly, informative tone that connected with a vast range of people. We broke the videos down into sections that addressed each of the three key audiences individually—renters, then landlords, then property managers. The audiences were represented by a diverse and inclusive suite of illustrated characters.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oGsU7M7NF2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028774?h=8eb9622a43&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Summary\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oQ8wJZ93RN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Illustration was the real standout for this project. Our illustrative style helped us depict the emotion and shared experience of renting from all sides of the tenancy relationship. The animation represented various age groups, ethnicities and occupations.\\nThe law changes are explained by friendly, engaging voiceovers that guide the videos.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YFRHfSDQGW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028736?h=a48681755c&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Repair order\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-sfiAs0GFwT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It was a pleasure to work with the team at RTA to help inform Queenslanders about the new changes to renting laws. The RTA has worked hard to make sure renting is fair for all and it was a joy to be part of bringing this to life.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Residential Tenancies Authority | Illustrating tenancy law changes','We all know tenancy can be complicated, from any side of the relationship. So the Residential Tenancies Authority (RTA) has introduced new laws to give tenants, landlords and property managers more certainty and transparency around their tenancy arrangements. We helped the RTA produce four animated videos to serve as friendly reminders about the law changes.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139336,143112,1,'Urban Utilities','2023-03-09 03:31:38','2023-03-09 03:31:39','229c3d9e-4303-4088-8ffb-db7eab126fc9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'EKKA activation',NULL,NULL,'Urban Utilities (UU) knows how important water is to our future, so they’re working hard to protect it. They need Queenslanders to care about water security, too. An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DrXALPWSBT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141998\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DxF20Yq1PE\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:100% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/739527258?h=882d5c0119&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"uu_ekka_-_vertical_screens (Original)\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oonbweG5hq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"UU identified the EKKA as an opportunity to engage, inform and educate their customers to build a deeper understanding of water security, and to set the stage for UU to influence water restrictions down the track.\\nThrough hands-on activities and immersive visual displays, the EKKA was the perfect place to connect with UU’s communities and reassure them that UU is a safe pair of hands that holds and shapes the future of water security.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1kDHeWuzrh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950657?h=2534af59fd&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"AV 1 GRID COMBINE 03 SIDE 01\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KIDD88kVSZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950688?h=d7032fa1fb&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"AV 1 GRID COMBINE 03 SIDE 02\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3OqKknGGDL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Thematically, this activation was centred around each individual’s connection with water. Through making people conscious of water’s impact on their day-to-day life, we helped them discover how essential water security is and appreciate the role UU plays in protecting our water supply—and ultimately, the lifestyles and livelihoods of Queenslanders.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ovoFZRL7or\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141946\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lTaGbDU5Lj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The goal of the EKKA display was three-fold: attract people to the space, engage them to participate and ensure they absorb the key messaging.\\nWe were working with an eight-metre-wide screen, so we determined pretty quickly that one very (very!) landscape video wouldn’t be the best viewing experience. So we did what we do best: We got creative. We fashioned a collage of videos with various illustrated key messages, live action footage and graphic patterns that loop and combine into an engaging, eight-metre video experience.\\nThe audience were able to contribute their personal connection with water through sketches and scribbles on magnetic tiles. Each tile was fixed to the wall to create a crowdsourced water mosaic that grew over the course of the EKKA, telling true stories of water memories and moments.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RfRSpmcchL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950797?h=70d6f4f8b8&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"UU Component video 03\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950835?h=dc404ebf2f&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"UU Component video 04\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JPYArnyhMD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141947\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-J2iJEncoXv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950768?h=bc2c007c2c&badge=0&autopause=0&player_id=0&app_id=58479/embed\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen frameborder=\\\"0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\"></iframe></div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950743?h=698f98e314&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"UU Component video 01\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ez0JB2esSl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141948\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Bright colours, custom illustration, lots of movement and bold statements—that’s the sweet combination we concocted to communicate some very important key messages to the audience.\\nAnd the icing on top of the strawberry sundae? We just had so much fun coming up with the concept and bringing it to life. The EKKA public holiday didn’t hurt, either.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Urban Utilities EKKA activation','Urban Utilities (UU) knows how important water is to our future, so they’re working hard to protect it. They need Queenslanders to care about water security, too. An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139337,143113,1,'Ramsay Health Care','2023-03-09 03:31:42','2023-03-09 03:31:43','84a5291b-6d7b-4ee5-91e3-4729314cabe5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Weekend Warrior campaign',NULL,NULL,'We work so hard through the week, we deserve to play hard over the weekend. When we find ourselves reliving our glory days through social sport or using our house reno as a creative and active outlet—sometimes it can be at the risk of our safety. Ramsay Health Care knows accidents happen, and they asked us to help them showcase how their holistic orthopaedic care services get Weekend Warriors back on their feet.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141736\",\"141670\",\"141671\",\"141672\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Ramsay Health Care asked us to help develop a campaign to promote their orthopaedic services across their network of hospitals. The campaign served to educate the target market on what makes Ramsay’s orthopaedic offerings special, while also calling them to check whether their health insurance covers Ramsay hospitals.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141745\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Using Ramsay’s target market of orthopaedic patients in their 40s and 50s, we created the ‘weekend warrior’ characters: everyday people who take on their alter ego when the working week is over. The social sports star who pushes themself to go for that bicycle kick or elaborate jump pass. The reno kings and queens who love Bunnings outings and would never pay someone else to do work around the house that they could do themselves.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s an ocean of campaigns out there from medical brands that all look the same—clinical and serious. Ramsay stepped outside of the same-same and opted for more lively, exaggerated shots of Weekend Warriors in action, being injured and seeking care from a Ramsay hospital.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141741\",\"141742\",\"141743\",\"141744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With fresh, exciting and relatable action shots complemented by copy that captures the work-hard-play-hard lifestyle, our campaign for Ramsay cut through to the market with personality and an element of surprise.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139338,143114,1,'Glengara Care','2023-03-09 03:31:44','2023-03-09 03:31:45','49ad6a74-e929-40c1-a316-2802724c340d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What’s your care factor?',NULL,NULL,'That is the question RetireAustralia is posing to potential residents of the Glengara Care facility. They asked us to help them reach both their 80+ audience and the slightly younger influencers—their children—to communicate what sets Glengara Care apart.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CIgMzACdNE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141522\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141504\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"While Glengara Care has been described as the ‘genuine alternative to aged care’, it often isn’t clear what exactly sets the facility apart from residential aged care facilities. The differentiators ultimately come down to the provision of care: Glengara Care offers care that is personal, loving and delivered in a manner that preserves the recipient’s independence.\\n\\nThe ‘Your Care Factor’ campaign was required to generate leads (and sales) while building awareness around Glengara Care, in comparison to some of the well-known aged care alternatives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gEXzZ5VyHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/716600899?h=4efb4f4cd1&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"GlengaraCare TVC\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The core of the campaign was built from the concept of ‘care’. We drew out two meanings from ‘Your Care Factor’—not only the level of care provided by the facility, but also the decision-making factors that each potential buyer personally cares about. The term ‘care factor’ is deeply familiar, perhaps not so much to the 80+ year old resident market, but more so to their children—the key influencers of this campaign.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PJGiDHCA2X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141505\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qsqwFJwI56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141506\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We created three television commercials that pose the question of ‘What is your care factor?’ by contrasting the realities of people struggling physically and emotionally in a home that doesn’t suit their needs against people receiving the unparalleled care offered at Glengara Care.\\n\\nWhile the videos showcase Glengara Care’s differentiated care offering, the advertisements themselves separate Glengara Care from the alternatives. They’re provocative, fresh and engaging.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3yQnxK2ME5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This project certainly wasn’t an easy one. The final product is the result of fierce determination—both from NWO and RetireAustralia—in the face of adversity such as COVID-19 restrictions, risks and vulnerability. The video shoot was rescheduled numerous times and often our careful planning was swapped out for quick thinking and adaptability.\\nThe end result, however, was worth every bit of effort.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'What’s your care factor?','That is the question RetireAustralia is posing to potential residents of the Glengara Care facility. They asked us to help them reach both their 80+ audience and the slightly younger influencers—their children—through television advertising, to communicate what sets Glengara Care apart.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139339,143115,1,'Your Care Navigator','2023-03-09 03:31:46','2023-03-09 03:31:47','9bbf41b2-3f49-401e-aa35-39dc1ec5b0ae',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator',NULL,NULL,'Ageing can be overwhelming, especially with a dementia diagnosis. There are so many big life decisions to make, services to navigate and logistics to plan. Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support. Additionally, it’s a resource that helps healthcare professionals coordinate care for their patients and provide them with quality resources.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TBzFA0UCIO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142011\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cYowRU3xxP\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Brisbane North PHN asked us to write, design and develop a navigator website that doubles as a one-stop-shop of resources, information and services that promote healthy ageing in the Brisbane North and Moreton Bay region. The project’s goal was to enable people to more proactively manage their own healthcare, while also equipping healthcare professional and carers with resources to support their care services.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VACsyz6zoc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142009\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Working closely with the client team and the Council on the Ageing, our strategists conducted a stakeholder consultation process with community members and health professionals. The stakeholders generously shared their expertise and lived experience to help this project reach the community’s specific needs, with a particular focus on: dementia, physical health, mental health, social connection, nutrition and digital skills.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pI57baAPCu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CREATIVE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Each aspect of the content writing, design and development of the website was informed by insights from the stakeholders, to ensure the project would fulfil community needs. We made sure the site was easy to use by integrating a very simple user interface into the web design and development. User experience and acceptance testing was a key element of ensuring the site would be practical and enjoyable for its audience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Check out the website\",\"buttonImage\":[],\"internalLink\":[],\"externalLink\":\"https://yourcarenavigator.org.au/\",\"buttonStyle\":\"outline\",\"buttonColour\":\"black\"}}},\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RgOzDzfM2D\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142014\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Nothing like this existed before now. This project fulfils community needs around healthy ageing in a way that really excited the stakeholders who were involved in the project. This kind of work aligns perfectly with our purpose at NWO: to make a meaningful difference to people’s lives.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator','Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139340,143116,1,'Burnie Brae','2023-03-09 03:31:50','2023-03-09 03:31:51','98b11a00-6684-4493-b1b9-1398e38d7511',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives',NULL,NULL,'What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZaXkCuEhzq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140080\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked closely with Burnie Brae to understand their issues and what makes them tick. There was a concern Burnie Brae was lacking meaning, awareness and connection for much of the public they serve, alongside a recognition that the brand was simply a bit ‘tired’ and neglected. \\nAs a branding and strategy specialist, we created a process to uncover some of the truths behind the brand to set the groundwork. 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When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139359,143135,1,'Meet bree','2023-03-28 06:35:12','2023-03-28 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It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. 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It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. 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Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139362,143138,1,'Let us introduce ourselves','2023-03-28 06:37:02','2023-03-28 06:37:02','ae79704a-d6d3-452a-9d8a-d777b5ca2dfb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BzHWrSBA3q\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Bree\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, go-to colleague claims she never gets anything done.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hwKmyKwtae\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143135\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FVFWZuA5kZ\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Why does she say she accomplishes nothing when she appears to be one of the all-time great multi-taskers? \\n\\nWell, she has started a thousand things in her life and never completed any of them. Piano, cello, netball, volleyball, basketball, writing novels, writing poetry, acting, dancing, acrobatics, choir—all have been tried, failed and given up forever.\\n\\nIt’s just as well because, as someone who has more job titles than Scott Morrison in a pandemic, we need her in the office. We’re not sure what’s on her business card but she acts as our junior copywriter, production coordinator, chief proofreader, project manager, office manager and social club vice-president.\\n\\nBree may be our youngest employee but her list of accomplishments belies her years. She’s already watched all 412 episodes of Grey’s Anatomy, which she feels should entitle her to an honorary medical degree. She’s also memorised every single lyric of every Taylor Swift song. That particular obsession runs to attending three of her concerts (and counting) and two tattoos referencing her music (and counting).\\n\\nHer cooking skills are non-existent, but luckily Bree lives the inner-city life, so a poke bowl or dumpling shop is never too far away. There’s also the occasional Macca’s feed after hitting the Valley nightclubs—whose menu she can recite by heart, thanks to her teen years spent in the Drive Thru trenches.\\n\\nIf you can’t find her in the office, just follow the sound of someone talking about the latest Netflix series. Then just give her job to do and watch her get to it … well, straight after she’s finished listening to TayTay’s latest release. The girl has priorities, you know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? 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He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. 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His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. 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Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139363,143139,1,'Emotional connection lies at the heart of every successful brand','2023-03-29 03:42:34','2023-03-31 03:59:36','a0498a67-c948-4637-807e-92a4ff350ed6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W8fJrHtzJR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"<b> THE MOST POWERFUL MARKETING HAPPENS WHEN BRANDS BUILD LASTING EMOTIONAL CONNECTIONS WITH THEIR AUDIENCE. <b>\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Often a lack of connection is to blame for marketing and brand under-performance.\\nWhy is that? Well, think of brands like people.\\nSome you associate with on a very shallow level. Some you interact with regularly but don’t really feel a connection. And some, you just really love.\\nLike people, we want to engage with brands that share our values, perspectives and opinions. We become loyal to them when we know they understand us and make us feel good. \\n\\n<h5> But as a brand owner or leader, how do you find these insights and build these emotional connections? </h5>\\nSuccessful brands invest in really understanding their customers.\\nThey undertake fit-for-purpose qualitative research to ask their customers questions and gain their insights into what they are thinking and why they behave the way they do. \\nToo often, this step is overlooked by a lack of understanding or a short-term view of objectives and budget. \\nCustomer insights are the gold nuggets of wisdom that don’t just give rise to effective campaigns—they transform the businesses, too.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Case study #1: Tech company\",\"text\":\"Last year, we undertook 20 in-depth online interviews for a tech company wanting to know how their customers felt about them.\\nThe phone interviews, all following the same discussion guide and conducted across the world, clearly showed that while customers were loyal, they were hungry for greater innovation.\\nThese insights gave the leadership team confidence to fast-track some of their more ambitious projects.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Case study #2: Business management consultancy\",\"text\":\"We recently interviewed 20 potential, current and lapsed customers for a business management consultancy.\\nOur client learned more about the life cycle of their customers’ businesses, and how their needs change at each stage.\\nThe insights from these interviews helped us shape the consultancy’s approach to introducing a new product stream to a wider audience.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Case study #3: Tertiary institution\",\"text\":\"Earlier this year, we undertook 15 in-depth interviews and six focus groups for a tertiary institution, aimed at understanding the emotional drivers for enrolments.\\nEnrolments had been waning slowly for eight years, and key demographics had switched around, too.\\nThrough our insights, we were able to show that, while students were still true believers in the brand, alumni and referrers were noticeably less enthusiastic. This was affecting the quality and number of referrals.\\nThe detail in our insights is fuelling a brand and \\nmarketing strategy aimed at strengthening connections.\"}}}}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h5> Fit-for-purpose customer research </h5>\\nAt New Word Order, we undertake this step as part of our wider brand development methodology.\\nEvery time, we find research yields valuable input into our clients’ business strategies on top of feeding their brand strategy.\\nOur qualitative research is a formative contribution that tells you how your customers perceive your brand and what they need from you.\\nWe then use quantitative research to test that these views are representative of the wider industry and your customer base.\\nResearch can be expensive but it doesn’t have to be.\\nThere’s an art to asking customers questions. We can find out the true, deep feelings of your customers—ones they’ll never tell you, no matter how close the relationship you share.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IRn8rdVydZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<b> We can help you build deeper emotional connections and loyalty with your customers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Talk to us today\",\"buttonImage\":[],\"internalLink\":[\"21297\"],\"externalLink\":null,\"buttonStyle\":\"outline\",\"buttonColour\":\"black\"}}},\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Emotional connection lies at the heart of every successful brand','The most powerful form of marketing is when brands build lasting emotional connections with their audience.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139364,143140,1,'Emotional connection lies at the heart of your brand','2023-03-29 03:44:42','2023-03-29 03:44:42','02ddeaa0-192a-4a31-9bfe-3189119aab6d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W8fJrHtzJR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"The most powerful form of marketing is when brands build lasting emotional connections with their audience.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Often a lack of connection is to blame for marketing and brand under-performance.\\nWhy is that? 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Well, think of brands like people.\\nSome you associate with on a very shallow level. Some you interact with regularly but don’t really feel a connection. And some, you just really love.\\nLike people, we want to engage with brands that share our values, perspectives and opinions. 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Piano, cello, netball, volleyball, basketball, writing novels, writing poetry, acting, dancing, acrobatics, choir—all have been tried, failed and given up forever.\\n\\nIt’s just as well because, as someone who has more job titles than Scott Morrison in a pandemic, we need her in the office. We’re not sure what’s on her business card but she acts as our junior copywriter, production coordinator, chief proofreader, project manager, office manager and social club vice-president.\\n\\nBree may be our youngest employee but her list of accomplishments belies her years. She’s already watched all 412 episodes of Grey’s Anatomy, which she feels should entitle her to an honorary medical degree. She’s also memorised every single lyric of every Taylor Swift song. That particular obsession runs to attending three of her concerts (and counting) and two tattoos referencing her music (and counting).\\n\\nHer cooking skills are non-existent, but luckily Bree lives the inner-city life, so a poke bowl or dumpling shop is never too far away. There’s also the occasional Macca’s feed after hitting the Valley nightclubs—whose menu she can recite by heart, thanks to her teen years spent in the Drive Thru trenches.\\n\\nIf you can’t find her in the office, just follow the sound of someone talking about the latest Netflix series. Then just give her job to do and watch her get to it … well, straight after she’s finished listening to TayTay’s latest release. The girl has priorities, you know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139377,143153,1,'Department of Education','2023-03-30 06:24:07','2023-03-30 06:24:07','819ff84e-ace6-4c8a-aba6-d1964b59264b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Early childhood care service providers application video',NULL,NULL,'Early childhood education and care is an integral part of our community but the Department of Education had an opportunity to improve the service provider application process. They believed there was a better way to help applicants navigate the process, so they asked us to create a simple, engaging animated video to break down the submission in easy-to-follow steps.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-It8nqzuyY4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/771857698?h=fbf07172e6&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"8147_DoE Early childhood services video 07.mp4\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OSv1zZoTd7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The department’s need came down to a few common misunderstandings that kept occurring during the application process for service providers. 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They believed there was a better way to help applicants navigate the process, so they asked us to create a simple, engaging animated video to break down the submission in easy-to-follow steps.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139380,143156,1,'vitalway','2023-03-30 06:26:19','2023-03-30 06:26:19','b5bc5323-6a8d-42c1-93d1-0058500f84de',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The vital way of branding',NULL,NULL,'Aligning a brand’s value is essential to communicating purposeful work. Through customer research, we helped reposition vitalway to emulate its extensive years of combined experience working with disadvantaged young people and their families through value-based learning.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OSv1zZoTd7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A grassroots program with huge potential to grow significantly, vitalway needed help with maturing their brand identity and better defining their market positioning. While they relied on a strong reputation and substantial impact, their varying services weren’t well understood by their market.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pkInp3sX8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We went straight to the source—through interviews with vitalway’s key stakeholders, we were able to shape a picture of the wider market. While we were unable to speak directly with vitalway’s at-risk youth participants, we learned from others who use and refer to vitalway’s program.\\nAlongside our customer insights, we engaged in desktop research to learn about competitors and contemporary services in vitalway’s market space.\\nOur deeper understanding of the perceptions and realities of vitalway’s industry guided us in writing a brand narrative for vitalway that truly nailed their unique positioning.\\nThese insights contributed not only to their brand strategy, but also their business strategy—aligning these two pieces to ensure the vitalway brand always works towards the organisation’s business goals.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MRDlR2NjSv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A powerful purpose requires a visual identity that holds the brand with certainty and conviction. Being mindful of the humans vitalway serves, we developed a visual system that pays respect to the company’s past and paints a clear image of a bright future.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LpUDcdBBO6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"vitalway is a life changing program for at-risk teenagers. Realigning these teenagers with their values and emotions allows them to thrive amidst challenging circumstances, in a way they often don’t believe could be possible.\\nAt New Word Order, our purpose is to make a meaningful difference to people’s lives, and this project is yet another example of helping brands reach more people in need of their life-changing services.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Department of Education | Early childhood care service providers application video','Early childhood education and care is an integral part of our community but the Department of Education had an opportunity to improve the service provider application process. They believed there was a better way to help applicants navigate the process, so they asked us to create a simple, engaging animated video to break down the submission in easy-to-follow steps.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139383,143159,1,'vitalway','2023-03-30 23:05:47','2023-03-30 23:05:47','6c7c3b6c-c97c-4a8b-9e7e-67995ba36418',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The vital way of branding',NULL,NULL,'Aligning a brand’s value is essential to communicating purposeful work. Through customer research, we helped reposition vitalway to emulate its extensive years of combined experience working with disadvantaged young people and their families through value-based learning.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OSv1zZoTd7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A grassroots program with huge potential to grow significantly, vitalway needed help with maturing their brand identity and better defining their market positioning. 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While we were unable to speak directly with vitalway’s at-risk youth participants, we learned from others who use and refer to vitalway’s program.\\nAlongside our customer insights, we engaged in desktop research to learn about competitors and contemporary services in vitalway’s market space.\\nOur deeper understanding of the perceptions and realities of vitalway’s industry guided us in writing a brand narrative for vitalway that truly nailed their unique positioning.\\nThese insights contributed not only to their brand strategy, but also their business strategy—aligning these two pieces to ensure the vitalway brand always works towards the organisation’s business goals.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MRDlR2NjSv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A powerful purpose requires a visual identity that holds the brand with certainty and conviction. Being mindful of the humans vitalway serves, we developed a visual system that pays respect to the company’s past and paints a clear image of a bright future.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LpUDcdBBO6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"vitalway is a life changing program for at-risk teenagers. Realigning these teenagers with their values and emotions allows them to thrive amidst challenging circumstances, in a way they often don’t believe could be possible.\\nAt New Word Order, our purpose is to make a meaningful difference to people’s lives, and this project is yet another example of helping brands reach more people in need of their life-changing services.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Department of Education | Early childhood care service providers application video','Early childhood education and care is an integral part of our community but the Department of Education had an opportunity to improve the service provider application process. They believed there was a better way to help applicants navigate the process, so they asked us to create a simple, engaging animated video to break down the submission in easy-to-follow steps.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139385,143161,1,'Emotional connection lies at the heart of your brand','2023-03-30 23:07:15','2023-03-30 23:07:15','7b713c6f-db0d-41ac-80de-c0658fa7b6f1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W8fJrHtzJR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"<b> The most powerful form of marketing is when brands build lasting emotional connections with their audience. <b>\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Often a lack of connection is to blame for marketing and brand under-performance.\\nWhy is that? Well, think of brands like people.\\nSome you associate with on a very shallow level. Some you interact with regularly but don’t really feel a connection. And some, you just really love.\\nLike people, we want to engage with brands that share our values, perspectives and opinions. We become loyal to them when know they understand us and make us feel good. \\n\\n<h5> But as a brand owner or leader, how do you find these insights and build these emotional connections? </h5>\\nSuccessful brands invest in really understanding their customers.\\nThey undertake fit-for-purpose qualitative research to ask their customers questions and gain their insights into what they are thinking and why they behave the way they do. \\nToo often, this step is overlooked by a lack of understanding or a short-term view of objectives and budget. \\nCustomer insights are the gold nuggets of wisdom that don’t just give rise to effective campaigns—they transform the businesses, too.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Case study #1: Tech company\",\"text\":\"Last year, we undertook 20 in-depth online interviews for a tech company wanting to know how their customers felt about them.\\nThe phone interviews, all following the same discussion guide and conducted across the world, clearly showed that while customers were loyal, they were hungry for greater innovation.\\nThese insights gave the leadership team confidence to fast-track some of their more ambitious projects.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Case study #2: Business management consultancy\",\"text\":\"A few months ago, we interviewed 20 potential, current and lapsed customers for a business management consultancy.\\nOur client learned more about the life cycle of their customers’ businesses, and how their needs change accordingly.\\nThe insights from these interviews helped us shape the consultancy’s approach for introducing a new product stream to a wider audience.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Case study #3: Tertiary institution\",\"text\":\"Earlier this year, we undertook 20 in-depth interviews and six focus groups for a tertiary institution, aimed at understanding the emotional drivers for enrolments.\\nEnrolments had been waning slowly for eight years, and key demographics had switched around, too.\\nThrough our insights, we were able to show that, while students were still true believers in the brand, alumni and referrers were noticeably less enthusiastic. This was affecting the quality and number of referrals.\\nThe detail in our insights is fuelling a marketing strategy that is aimed at rebuilding strong connections.\"}}}}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h5> Fit-for-purpose customer research </h5>\\nAt New Word Order, we undertake this step as part of our wider brand development methodology, and we find it yields valuable input into our clients’ business strategies on top of feeding their brand strategy.\\nOur qualitative research is a formative contribution that tells you how your customers perceive your brand and what they need from you.\\nWe use quantitative research to test that these views are representative of the wider industry and your customer base.\\nResearch can be expensive but it doesn’t have to be.\\nThere’s an art to asking customers questions. We can find out the true, deep feelings of your customers—ones they’ll never tell you, no matter how close of a relationship you share.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IRn8rdVydZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We have the expertise to undertake this process cost effectively, from effective research through to insights and creative execution.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Talk to us today\",\"buttonImage\":[],\"internalLink\":[\"21297\"],\"externalLink\":null,\"buttonStyle\":\"outline\",\"buttonColour\":\"black\"}}},\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Emotional connection lies at the heart of your brand','The most powerful form of marketing is when brands build lasting emotional connections with their audience.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139386,143162,1,'Let us introduce ourselves','2023-03-30 23:07:38','2023-03-30 23:07:38','093188fc-4f17-4740-a1c9-9e9974a192c8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BzHWrSBA3q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Bree\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, \'go-to colleague\' claims she never gets anything done.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hwKmyKwtae\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143135\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FVFWZuA5kZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Why does she say she accomplishes nothing when she appears to be one of the all-time great multi-taskers? \\n\\nWell, she has started a thousand things in her life and never completed any of them. Piano, cello, netball, volleyball, basketball, writing novels, writing poetry, acting, dancing, acrobatics, choir—all have been tried, failed and given up forever.\\n\\nIt’s just as well because, as someone who has more job titles than Scott Morrison in a pandemic, we need her in the office. We’re not sure what’s on her business card but she acts as our junior copywriter, production coordinator, chief proofreader, project manager, office manager and social club vice-president.\\n\\nBree may be our youngest employee but her list of accomplishments belies her years. She’s already watched all 412 episodes of Grey’s Anatomy, which she feels should entitle her to an honorary medical degree. She’s also memorised every single lyric of every Taylor Swift song. That particular obsession runs to attending three of her concerts (and counting) and two tattoos referencing her music (and counting).\\n\\nHer cooking skills are non-existent, but luckily Bree lives the inner-city life, so a poke bowl or dumpling shop is never too far away. There’s also the occasional Macca’s feed after hitting the Valley nightclubs—whose menu she can recite by heart, thanks to her teen years spent in the Drive Thru trenches.\\n\\nIf you can’t find her in the office, just follow the sound of someone talking about the latest Netflix series. Then just give her job to do and watch her get to it … well, straight after she’s finished listening to TayTay’s latest release. 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But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. 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She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, \'go-to colleague\' claims she never gets anything done.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139388,143164,1,'Let us introduce ourselves','2023-03-30 23:08:01','2023-03-30 23:08:01','7b986d44-bcf0-4bdd-9efb-54cb172053f4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BzHWrSBA3q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Bree\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, \'go-to colleague\' claims she never gets anything done.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hwKmyKwtae\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143135\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FVFWZuA5kZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Why does she say she accomplishes nothing when she appears to be one of the all-time great multi-taskers? \\n\\nWell, she has started a thousand things in her life and never completed any of them. Piano, cello, netball, volleyball, basketball, writing novels, writing poetry, acting, dancing, acrobatics, choir—all have been tried, failed and given up forever.\\n\\nIt’s just as well because, as someone who has more job titles than Scott Morrison in a pandemic, we need her in the office. We’re not sure what’s on her business card but she acts as our junior copywriter, production coordinator, chief proofreader, project manager, office manager and social club vice-president.\\n\\nBree may be our youngest employee but her list of accomplishments belies her years. She’s already watched all 412 episodes of Grey’s Anatomy, which she feels should entitle her to an honorary medical degree. She’s also memorised every single lyric of every Taylor Swift song. That particular obsession runs to attending three of her concerts (and counting) and two tattoos referencing her music (and counting).\\n\\nHer cooking skills are non-existent, but luckily Bree lives the inner-city life, so a poke bowl or dumpling shop is never too far away. There’s also the occasional Macca’s feed after hitting the Valley nightclubs—whose menu she can recite by heart, thanks to her teen years spent in the Drive Thru trenches.\\n\\nIf you can’t find her in the office, just follow the sound of someone talking about the latest Netflix series. Then just give her job to do and watch her get to it … well, straight after she’s finished listening to TayTay’s latest release. The girl has priorities, you know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. 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It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, \'go-to colleague\' claims she never gets anything done.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139390,143166,1,'vitalway','2023-03-30 23:09:32','2023-03-30 23:09:32','2ce5d65a-4f6d-4fd3-8d6d-7bdb16fbbd8f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The vital way of branding',NULL,NULL,'Aligning a brand’s value is essential to communicating purposeful work. Through customer research, we helped reposition vitalway to emulate its extensive years of combined experience working with disadvantaged young people and their families through value-based learning.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OSv1zZoTd7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A grassroots program with huge potential to grow significantly, vitalway needed help with maturing their brand identity and better defining their market positioning. While they relied on a strong reputation and substantial impact, their varying services weren’t well understood by their market.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pkInp3sX8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We went straight to the source—through interviews with vitalway’s key stakeholders, we were able to shape a picture of the wider market. While we were unable to speak directly with vitalway’s at-risk youth participants, we learned from others who use and refer to vitalway’s program.\\nAlongside our customer insights, we engaged in desktop research to learn about competitors and contemporary services in vitalway’s market space.\\nOur deeper understanding of the perceptions and realities of vitalway’s industry guided us in writing a brand narrative for vitalway that truly nailed their unique positioning.\\nThese insights contributed not only to their brand strategy, but also their business strategy—aligning these two pieces to ensure the vitalway brand always works towards the organisation’s business goals.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MRDlR2NjSv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A powerful purpose requires a visual identity that holds the brand with certainty and conviction. Being mindful of the humans vitalway serves, we developed a visual system that pays respect to the company’s past and paints a clear image of a bright future.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LpUDcdBBO6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"vitalway is a life changing program for at-risk teenagers. Realigning these teenagers with their values and emotions allows them to thrive amidst challenging circumstances, in a way they often don’t believe could be possible.\\nAt New Word Order, our purpose is to make a meaningful difference to people’s lives, and this project is yet another example of helping brands reach more people in need of their life-changing services.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'vitalway | The vital way of branding','Aligning a brand’s value is essential to communicating purposeful work. Through customer research, we helped reposition vitalway to emulate its extensive years of combined experience working with disadvantaged young people and their families through value-based learning.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139391,143167,1,'Funding','2023-03-30 23:09:41','2023-03-30 23:09:41','9cfe82c8-4362-409d-8532-6dcaa2cc746f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Branding and awareness campaign',NULL,NULL,'Funding is an online financial services company specialising in the niche area of bridging loans. They came to New Word Order with a two-fold problem. Firstly, the category they operate in (bridging loans) wasn’t entirely understood by their target market and needed further clarification. Secondly, not enough people (or even industry brokers) knew the Funding brand at all and the beneficial products they offered. A cut-through campaign was needed, stat.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ziNtnsznO9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/765527128?h=5517b00b29&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Build a bridge - Funding.com.au TVC 30 second\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Zh7cVNx5Rl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The loan market as a whole is highly competitive and often dominated by rate comparisons and incentive offers. Bridging loans, however, are a slightly different beast. They\'re more about recognising different life circumstances and problem solving. Other short-term bridging loan specialists had emerged and launched strong brand campaigns. Our key challenge was to create a brand that focuses on solutions and creatively positions Funding among its competitor set as a short-term loan company with a difference.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BvMTRKtmI7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In order to educate the market on when a bridging loan might be required and then provide differentiation for Funding, it became abundantly clear the campaign required a creative and catchy hook to drive interest and memorability. The strategic solution was to centre on a theme of ‘build a bridge’. This theme was seen to be positive and proactive, with language that borrowed from colloquial usage and even had humorous undertones. Strategically, it provided a strong platform and foundation to work on creatively and talk to the target audience in a very authentic way.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dA5dzfYeRH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143003\",\"143000\",\"142996\",\"142994\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JvLNQH8ye2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The creative development process, as it always should, started with a strong consideration of the target audience. Knowing that a lot of the target market were parents, we decided to let the innocent wisdom of children shine through by delivering the ‘build a bridge’ solution. Children can turn the complex into simple through thought and action, which is exactly what we showed in this campaign—the drawing of a bridge from one home to another, which created a visual hook. The viewer is drawn in by the surprising nature of the child explaining the product in just a few words, and then left with a smile as she demonstrates it in permanent marker.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fL4MPWaBk1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The first rule of advertising is to get noticed, which this campaign achieves by not looking like a bank or finance ad. The impact of the campaign is created through pure relevancy, showing real family people in real situations. The messaging is loud and clear and helped to educate the market on the nature of short-term bridging loan options and drive traffic to the Funding site.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Funding | Branding and awareness campaign','Funding is an online financial services company specialising in the niche area of bridging loans. They came to New Word Order with a two-fold problem. Firstly, the category they operate in (bridging loans) wasn’t entirely understood by their target market and needed further clarification. Secondly, not enough people (or even industry brokers) knew the Funding brand at all and the beneficial products they offered. A cut-through campaign was needed, stat.','funding, brokers, money, loans, advertising, campaign, tv, video',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139392,143168,1,'Queensland Hydro','2023-03-30 23:09:50','2023-03-30 23:09:50','25c8f49c-13e5-448e-82a9-16c171eba8ae',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Powering Queensland’s future',NULL,NULL,'Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero net emissions by 2050. Pumped hydro is the key to achieving this, and the state government is facilitating pumped hydro through a new subsidiary brand. We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MJwz0wrwkL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142807\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RCifzof72P\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Queensland Government needed to establish a subsidiary entity to carry the planning and transmission connection work for potential pumped hydro projects across Queensland. Our creation of the brand for Queensland Hydro involved extensive discovery prior to crafting a brand identity, designing marketing collateral, and copywriting, designing and developing a website.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Fdid0P67Ag\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142816\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As we often do, we began this project with a comprehensive discovery phase. This involved a review of Queensland Hydro’s contemporaries and competitive landscape, consultation with a First Nations advisor on theming and language, and stakeholder workshops to clarify the brand personality, purpose and objectives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5o9yXWhZxU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our deliverables included a brand name, logo, visual identity, collateral, key messaging and content for the website. We kept the design fresh and engaging while accommodating the needs of the various stakeholders involved.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JvkuSRS5qb\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142702\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fjwEEvmBHp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Queensland Hydro will be a vital component in reaching Australia’s aspirational energy goals over the next few decades. Pumped hydro is at the centre of cleaning up Queensland’s energy, and we were delighted to play a role in bringing Queensland Hydro to life.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2XRuH2soQj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142813\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Queensland Hydro | Powering Queensland\'s future','Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero net emissions by 2050. Pumped hydro is the key to achieving this, and the state government is facilitating pumped hydro through a new subsidiary brand. We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139393,143169,1,'Surf Life Saving Queensland','2023-03-30 23:09:59','2023-03-30 23:09:59','b040bea9-14af-40cd-8c99-954cf5c53f73',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let’s be SharkSmart!',NULL,NULL,'There’s no need to be scared of sharks—we just need to be smart.\nAnd learning is what kids do best, so we created an interactive, educational game for Surf Life Saving Queensland to teach primary-school-age kids how they should behave around sharks.\nWe had a whale of a time on this project, so let’s jump right in!',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUpdyGgoHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Surf Life Saving Queensland and the Department of Agriculture and Fisheries are promoting ‘SharkSmart’ messages to primary-school-aged children in a 12-month educational program. 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This was affecting the quality and number of referrals.\\nThe detail in our insights is fuelling a brand and \\nmarketing strategy aimed at strengthening connections.\"}}}}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h5> Fit-for-purpose customer research </h5>\\nAt New Word Order, we undertake this step as part of our wider brand development methodology.\\nEvery time, we find research yields valuable input into our clients’ business strategies on top of feeding their brand strategy.\\nOur qualitative research is a formative contribution that tells you how your customers perceive your brand and what they need from you.\\nWe then use quantitative research to test that these views are representative of the wider industry and your customer base.\\nResearch can be expensive but it doesn’t have to be.\\nThere’s an art to asking customers questions. We can find out the true, deep feelings of your customers—ones they’ll never tell you, no matter how close the relationship you share.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IRn8rdVydZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<b> We have the expertise to undertake this process cost effectively, from effective research through to insights and creative execution. <b/>\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Talk to us today\",\"buttonImage\":[],\"internalLink\":[\"21297\"],\"externalLink\":null,\"buttonStyle\":\"outline\",\"buttonColour\":\"black\"}}},\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Emotional connection lies at the heart of every successful brand','The most powerful form of marketing is when brands build lasting emotional connections with their audience.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139433,143209,1,'Emotional connection lies at the heart of every successful brand','2023-03-31 03:40:13','2023-03-31 03:40:13','7b1b2ee0-520f-49c4-853d-4802a77e8f05',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W8fJrHtzJR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"<b> The most powerful form of marketing is when brands build lasting emotional connections with their audience. <b>\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Often a lack of connection is to blame for marketing and brand under-performance.\\nWhy is that? 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We can find out the true, deep feelings of your customers—ones they’ll never tell you, no matter how close the relationship you share.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IRn8rdVydZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<b> We have the expertise to undertake this process cost effectively, from effective research through to insights and creative execution.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Talk to us today\",\"buttonImage\":[],\"internalLink\":[\"21297\"],\"externalLink\":null,\"buttonStyle\":\"outline\",\"buttonColour\":\"black\"}}},\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Emotional connection lies at the heart of every successful brand','The most powerful form of marketing is when brands build lasting emotional connections with their audience.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139435,143211,1,'Emotional connection lies at the heart of every successful brand','2023-03-31 03:40:31','2023-03-31 03:40:31','b3ac6c89-63ff-40d5-9cf7-9199c45e8746',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W8fJrHtzJR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"<b> The most powerful form of marketing is when brands build lasting emotional connections with their audience. <b>\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Often a lack of connection is to blame for marketing and brand under-performance.\\nWhy is that? 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We can find out the true, deep feelings of your customers—ones they’ll never tell you, no matter how close the relationship you share.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IRn8rdVydZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<b> We can help you build deeper emotional connections and loyalty with your customers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Talk to us today\",\"buttonImage\":[],\"internalLink\":[\"21297\"],\"externalLink\":null,\"buttonStyle\":\"outline\",\"buttonColour\":\"black\"}}},\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Emotional connection lies at the heart of every successful brand','The most powerful form of marketing is when brands build lasting emotional connections with their audience.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139437,143213,1,'vitalway','2023-03-31 03:42:53','2023-03-31 03:42:53','a9455128-c1dc-4093-909c-1a0b3c1e1011',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The vital way of branding',NULL,NULL,'Aligning a brand’s value is essential to communicating purposeful work. Through customer research, we helped reposition vitalway to leverage its extensive years of combined experience working with disadvantaged young people and their families through value-based learning.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rqi4FVqzfm\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143173\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OSv1zZoTd7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A grassroots program with huge potential to grow significantly, vitalway needed help with maturing their brand identity and better defining their market positioning. While they relied on a strong reputation and substantial impact, their varying services weren’t well understood by their market.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WVYFOcr17s\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gYRjQPXQnd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"143190\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We went straight to the source—their stakeholders. Through interviews, we were able to shape a picture of the wider market. While we were unable to speak directly with vitalway’s at-risk youth participants for privacy reasons, we learned from others who use and refer to vitalway’s program.\\nAlongside our customer insights, we engaged in desktop research to learn about competitors and contemporary services in vitalway’s market space.\\nOur deeper understanding of the perceptions and realities of vitalway’s industry guided us in writing a brand narrative for vitalway that truly reflected their unique positioning.\\nThese insights contributed not only to their brand strategy but also their business strategy—aligning these two pieces to ensure the vitalway brand always works towards the organisation’s business goals.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wgVzrD9tCu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143174\",\"143181\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MRDlR2NjSv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A powerful purpose requires a visual identity that holds the brand with certainty and conviction. Being mindful of the humans vitalway serves, we developed a visual system that pays respect to the company’s past and paints a clear image of a bright future.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2MPtm7hnSH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143178\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LpUDcdBBO6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"vitalway helps at-risk teenagers to change their futures. Realigning these teenagers with their values and emotions allows them to thrive amidst challenging circumstances, in a way they often don’t believe could be possible.\\nAt New Word Order, our purpose is to make a meaningful difference to people’s lives. This project is yet another example of how we help brands to reach more people with their life-changing services.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hsGIG2szE3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143177\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'vitalway | The vital way of branding','Aligning a brand’s value is essential to communicating purposeful work. Through customer research, we helped reposition vitalway to emulate its extensive years of combined experience working with disadvantaged young people and their families through value-based learning.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139439,143215,1,'Let us introduce ourselves','2023-03-31 03:43:14','2023-03-31 03:43:14','a2e31e1c-cb0d-465b-94f1-32e9e37d5779',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BzHWrSBA3q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Bree\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Every office needs that go-to team member who knows how to get things done. 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Piano, cello, netball, volleyball, basketball, writing novels, writing poetry, acting, dancing, acrobatics, choir—all have been tried, failed and given up forever.\\n\\nIt’s just as well because, as someone who has more job titles than Scott Morrison in a pandemic, we need her in the office. We’re not sure what’s on her business card but she acts as our junior copywriter, production coordinator, chief proofreader, project manager, office manager and social club vice-president.\\n\\nBree may be our youngest employee but her list of accomplishments belies her years. She’s already watched all 412 episodes of Grey’s Anatomy, which she feels should entitle her to an honorary medical degree. She’s also memorised every single lyric of every Taylor Swift song. 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The girl has priorities, you know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, \'go-to colleague\' claims she never gets anything done.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139441,143217,1,'Let us introduce ourselves','2023-03-31 03:44:09','2023-03-31 03:44:09','2f93036d-f86d-4e13-8e1e-5d319b5ffbc6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BzHWrSBA3q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Bree\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, \'go-to colleague\' claims she never achieves anything.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hwKmyKwtae\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143135\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FVFWZuA5kZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Why does she say she accomplishes nothing when she appears to be one of the all-time great multi-taskers? \\n\\nWell, she has started a thousand things in her life and never completed any of them. Piano, cello, netball, volleyball, basketball, writing novels, writing poetry, acting, dancing, acrobatics, choir—all have been tried, failed and given up forever.\\n\\nIt’s just as well because, as someone who has more job titles than Scott Morrison in a pandemic, we need her in the office. We’re not sure what’s on her business card but she acts as our junior copywriter, production coordinator, chief proofreader, project manager, office manager and social club vice-president.\\n\\nBree may be our youngest employee but her list of accomplishments belies her years. She’s already watched all 412 episodes of Grey’s Anatomy, which she feels should entitle her to an honorary medical degree. She’s also memorised every single lyric of every Taylor Swift song. That particular obsession runs to attending three of her concerts (and counting) and two tattoos referencing her music (and counting). Oh yes: and she just finished her under-graduate degree in business at QUT.\\n\\nHer cooking skills are non-existent, but luckily Bree lives the inner-city life, so a poke bowl or dumpling shop is never too far away. There’s also the occasional Macca’s feed after hitting the Valley nightclubs—whose menu she can recite by heart, thanks to her teen years spent in the Drive Thru trenches.\\n\\nIf you can’t find her in the office, just follow the sound of someone talking about the latest Netflix series. Then just give her job to do and watch her get to it … well, straight after she’s finished listening to TayTay’s latest release. The girl has priorities, you know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, \'go-to colleague\' claims she never gets anything done.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139443,143219,1,'Let us introduce ourselves','2023-03-31 03:56:54','2023-03-31 03:56:54','516ed170-79da-4d6b-867c-c49f201effcb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BzHWrSBA3q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Bree\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, go-to colleague claims she never achieves anything.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hwKmyKwtae\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143135\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FVFWZuA5kZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Why does she say she accomplishes nothing when she appears to be one of the all-time great multi-taskers? \\n\\nWell, she has started a thousand things in her life and never completed any of them. Piano, cello, netball, volleyball, basketball, writing novels, writing poetry, acting, dancing, acrobatics, choir—all have been tried, failed and given up forever.\\n\\nIt’s just as well because, as someone who has more job titles than Scott Morrison in a pandemic, we need her in the office. We’re not sure what’s on her business card but she acts as our junior copywriter, production coordinator, chief proofreader, project manager, office manager and social club vice-president.\\n\\nBree may be our youngest employee but her list of accomplishments belies her years. She’s already watched all 412 episodes of Grey’s Anatomy, which she feels should entitle her to an honorary medical degree. She’s also memorised every single lyric of every Taylor Swift song. That particular obsession runs to attending three of her concerts (and counting) and two tattoos referencing her music (and counting). Oh yes: and she just finished her under-graduate degree in business at QUT.\\n\\nHer cooking skills are non-existent, but luckily Bree lives the inner-city life, so a poke bowl or dumpling shop is never too far away. There’s also the occasional Macca’s feed after hitting the Valley nightclubs—whose menu she can recite by heart, thanks to her teen years spent in the Drive Thru trenches.\\n\\nIf you can’t find her in the office, just follow the sound of someone talking about the latest Netflix series. Then just give her a job to do and watch her get to it … well, straight after she’s finished listening to TayTay’s latest release. The girl has priorities, you know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Every office needs that go-to team member who knows how to get things done. 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We become loyal to them when we know they understand us and make us feel good. \\n\\n<h5> But as a brand owner or leader, how do you find these insights and build these emotional connections? </h5>\\nSuccessful brands invest in really understanding their customers.\\nThey undertake fit-for-purpose qualitative research to ask their customers questions and gain their insights into what they are thinking and why they behave the way they do. \\nToo often, this step is overlooked by a lack of understanding or a short-term view of objectives and budget. \\nCustomer insights are the gold nuggets of wisdom that don’t just give rise to effective campaigns—they transform the businesses, too.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Case study #1: Tech company\",\"text\":\"Last year, we undertook 20 in-depth online interviews for a tech company wanting to know how their customers felt about them.\\nThe phone interviews, all following the same discussion guide and conducted across the world, clearly showed that while customers were loyal, they were hungry for greater innovation.\\nThese insights gave the leadership team confidence to fast-track some of their more ambitious projects.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Case study #2: Business management consultancy\",\"text\":\"We recently interviewed 20 potential, current and lapsed customers for a business management consultancy.\\nOur client learned more about the life cycle of their customers’ businesses, and how their needs change at each stage.\\nThe insights from these interviews helped us shape the consultancy’s approach to introducing a new product stream to a wider audience.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Case study #3: Tertiary institution\",\"text\":\"Earlier this year, we undertook 15 in-depth interviews and six focus groups for a tertiary institution, aimed at understanding the emotional drivers for enrolments.\\nEnrolments had been waning slowly for eight years, and key demographics had switched around, too.\\nThrough our insights, we were able to show that, while students were still true believers in the brand, alumni and referrers were noticeably less enthusiastic. This was affecting the quality and number of referrals.\\nThe detail in our insights is fuelling a brand and \\nmarketing strategy aimed at strengthening connections.\"}}}}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h5> Fit-for-purpose customer research </h5>\\nAt New Word Order, we undertake this step as part of our wider brand development methodology.\\nEvery time, we find research yields valuable input into our clients’ business strategies on top of feeding their brand strategy.\\nOur qualitative research is a formative contribution that tells you how your customers perceive your brand and what they need from you.\\nWe then use quantitative research to test that these views are representative of the wider industry and your customer base.\\nResearch can be expensive but it doesn’t have to be.\\nThere’s an art to asking customers questions. 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--
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/*!40000 ALTER TABLE `elements_sites` DISABLE KEYS */;
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05:18:00',NULL,NULL,'2021-05-18 03:52:25','2021-05-18 03:52:25'),(17821,6,NULL,6,1,'2017-05-10 05:16:00',NULL,NULL,'2021-05-18 03:54:13','2021-05-18 03:54:13'),(17822,6,NULL,6,1,'2017-03-16 05:48:00',NULL,NULL,'2021-05-18 03:55:28','2021-05-18 03:55:28'),(17823,6,NULL,6,1,'2017-03-16 05:47:00',NULL,NULL,'2021-05-18 03:56:17','2021-05-18 03:56:17'),(17824,6,NULL,6,1,'2017-03-16 05:45:00',NULL,NULL,'2021-05-18 03:56:55','2021-05-18 03:56:55'),(17825,6,NULL,6,1,'2015-03-07 02:20:00',NULL,NULL,'2021-05-18 04:00:05','2021-05-18 04:00:05'),(17826,6,NULL,6,1,'2015-03-05 06:45:00',NULL,NULL,'2021-05-18 04:00:53','2021-05-18 04:00:53'),(17827,6,NULL,6,1,'2014-03-04 07:00:00',NULL,NULL,'2021-05-18 04:01:45','2021-05-18 04:01:45'),(17828,6,NULL,6,1,'2014-02-17 00:29:00',NULL,NULL,'2021-05-18 04:02:23','2021-05-18 04:02:23'),(17829,6,NULL,6,1,'2013-12-04 01:59:00',NULL,NULL,'2021-05-18 04:03:05','2021-05-18 04:03:05'),(17830,6,NULL,6,1,'2013-11-19 02:27:00',NULL,NULL,'2021-05-18 04:03:49','2021-05-18 04:03:49'),(17831,6,NULL,6,1,'2013-11-06 23:54:00',NULL,NULL,'2021-05-18 04:04:32','2021-05-18 04:04:32'),(17832,6,NULL,6,1,'2013-10-07 23:24:00',NULL,NULL,'2021-05-18 04:05:05','2021-05-18 04:05:05'),(17833,6,NULL,6,1,'2013-10-02 03:02:00',NULL,NULL,'2021-05-18 04:05:43','2021-05-18 04:05:43'),(17834,6,NULL,6,1,'2013-09-13 05:06:00',NULL,NULL,'2021-05-18 04:06:44','2021-05-18 04:06:44'),(17835,6,NULL,6,1,'2013-08-20 00:58:00',NULL,NULL,'2021-05-18 04:07:42','2021-05-18 04:07:42'),(17836,6,NULL,6,1,'2013-08-08 05:42:00',NULL,NULL,'2021-05-18 04:08:21','2021-05-18 04:08:21'),(17837,6,NULL,6,1,'2013-07-23 03:24:00',NULL,NULL,'2021-05-18 04:08:57','2021-05-18 04:08:57'),(17838,6,NULL,6,1,'2013-07-04 02:55:00',NULL,NULL,'2021-05-18 04:09:35','2021-05-18 04:09:35'),(17839,6,NULL,6,1,'2013-06-20 02:51:00',NULL,NULL,'2021-05-18 04:10:15','2021-05-18 04:10:15'),(17840,6,NULL,6,1,'2013-06-04 01:16:00',NULL,NULL,'2021-05-18 04:11:10','2021-05-18 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00:27:00',NULL,NULL,'2021-07-21 02:36:28','2021-07-21 02:36:28'),(27819,4,NULL,4,1,'2021-06-16 00:27:00',NULL,NULL,'2021-07-21 02:36:58','2021-07-21 02:36:58'),(27820,4,NULL,4,1,'2021-06-16 00:27:00',NULL,NULL,'2021-07-21 02:37:30','2021-07-21 02:37:30'),(27821,4,NULL,4,1,'2021-06-16 00:27:00',NULL,NULL,'2021-07-21 02:38:00','2021-07-21 02:38:00'),(27822,4,NULL,4,1,'2021-06-16 00:27:00',NULL,NULL,'2021-07-21 02:38:32','2021-07-21 02:38:32'),(27823,4,NULL,4,1,'2021-06-16 00:27:00',NULL,NULL,'2021-07-21 02:39:02','2021-07-21 02:39:02'),(27824,4,NULL,4,1,'2021-06-16 00:27:00',NULL,NULL,'2021-07-21 02:40:46','2021-07-21 02:40:46'),(27827,5,NULL,5,1,'2021-07-16 03:13:00',NULL,NULL,'2021-07-21 23:27:44','2021-07-21 23:27:44'),(27854,6,NULL,6,1,'2021-02-15 05:31:00',NULL,NULL,'2021-07-22 05:14:54','2021-07-22 05:14:54'),(27856,6,NULL,6,1,'2020-10-22 23:54:00',NULL,NULL,'2021-07-22 05:16:05','2021-07-22 05:16:05'),(27857,6,NULL,6,1,'2020-10-22 23:54:00',NULL,NULL,'2021-07-22 05:19:49','2021-07-22 05:19:49'),(27859,6,NULL,6,1,'2018-11-14 08:55:00',NULL,NULL,'2021-07-22 05:20:42','2021-07-22 05:20:42'),(27861,6,NULL,6,1,'2018-05-21 07:01:00',NULL,NULL,'2021-07-22 05:30:30','2021-07-22 05:30:30'),(27864,6,NULL,6,1,'2018-04-26 00:39:00',NULL,NULL,'2021-07-22 05:33:33','2021-07-22 05:33:33'),(27866,6,NULL,6,1,'2018-04-16 05:39:00',NULL,NULL,'2021-07-22 05:34:28','2021-07-22 05:34:28'),(27868,6,NULL,6,1,'2018-04-16 05:39:00',NULL,NULL,'2021-07-22 05:35:48','2021-07-22 05:35:48'),(27870,6,NULL,6,1,'2018-03-13 00:54:00',NULL,NULL,'2021-07-22 05:38:16','2021-07-22 05:38:16'),(27873,6,NULL,6,1,'2020-10-22 23:54:00',NULL,NULL,'2021-07-22 05:52:23','2021-07-22 05:52:23'),(27874,6,NULL,6,1,'2018-05-21 07:01:00',NULL,NULL,'2021-07-22 05:55:18','2021-07-22 05:55:18'),(27876,6,NULL,6,1,'2018-05-21 07:01:00',NULL,NULL,'2021-07-22 05:56:43','2021-07-22 05:56:43'),(27878,6,NULL,6,1,'2018-04-26 00:39:00',NULL,NULL,'2021-07-22 05:57:58','2021-07-22 05:57:58'),(27880,6,NULL,6,1,'2020-10-22 23:54:00',NULL,NULL,'2021-07-22 05:59:20','2021-07-22 05:59:20'),(27882,6,NULL,6,1,'2018-03-13 00:54:00',NULL,NULL,'2021-07-22 06:04:40','2021-07-22 06:04:40'),(27884,6,NULL,6,1,'2018-03-13 00:54:00',NULL,NULL,'2021-07-22 06:05:23','2021-07-22 06:05:23'),(27886,6,NULL,6,1,'2018-03-13 00:54:00',NULL,NULL,'2021-07-22 06:07:24','2021-07-22 06:07:24'),(27888,6,NULL,6,1,'2018-04-16 05:39:00',NULL,NULL,'2021-07-22 06:08:55','2021-07-22 06:08:55'),(27889,6,NULL,6,1,'2018-04-16 05:39:00',NULL,NULL,'2021-07-22 06:09:31','2021-07-22 06:09:31'),(27894,6,NULL,6,1,'2018-03-13 00:54:00',NULL,NULL,'2021-07-22 06:21:57','2021-07-22 06:21:57'),(27896,6,NULL,6,1,'2018-11-14 08:55:00',NULL,NULL,'2021-07-22 09:36:18','2021-07-22 09:36:18'),(27898,6,NULL,6,1,'2018-05-21 07:01:00',NULL,NULL,'2021-07-22 09:37:59','2021-07-22 09:37:59'),(27900,6,NULL,6,1,'2018-04-26 00:39:00',NULL,NULL,'2021-07-22 09:39:45','2021-07-22 09:39:45'),(27914,6,NULL,6,1,'2021-02-15 05:31:00',NULL,NULL,'2021-07-22 09:43:45','2021-07-22 09:43:45'),(27926,6,NULL,6,1,'2021-02-15 05:31:00',NULL,NULL,'2021-07-22 23:34:54','2021-07-22 23:34:54'),(27928,6,NULL,6,1,'2020-10-22 23:54:00',NULL,NULL,'2021-07-22 23:36:59','2021-07-22 23:36:59'),(27930,6,NULL,6,1,'2020-10-22 23:54:00',NULL,NULL,'2021-07-22 23:38:56','2021-07-22 23:38:56'),(27948,6,NULL,6,1,'2021-02-15 05:31:00',NULL,NULL,'2021-07-23 00:37:47','2021-07-23 00:37:47'),(27949,6,NULL,6,1,'2020-10-22 23:54:00',NULL,NULL,'2021-07-23 00:38:08','2021-07-23 00:38:08'),(27951,6,NULL,6,1,'2018-11-14 08:55:00',NULL,NULL,'2021-07-23 00:40:50','2021-07-23 00:40:50'),(27952,6,NULL,6,1,'2018-11-14 08:55:00',NULL,NULL,'2021-07-23 00:42:25','2021-07-23 00:42:25'),(27953,6,NULL,6,1,'2018-11-14 08:55:00',NULL,NULL,'2021-07-23 00:42:43','2021-07-23 00:42:43'),(27955,6,NULL,6,1,'2018-05-21 07:01:00',NULL,NULL,'2021-07-23 00:43:48','2021-07-23 00:43:48'),(27957,6,NULL,6,1,'2018-04-26 00:39:00',NULL,NULL,'2021-07-23 00:45:38','2021-07-23 00:45:38'),(27959,6,NULL,6,1,'2018-04-16 05:39:00',NULL,NULL,'2021-07-23 00:47:31','2021-07-23 00:47:31'),(27961,6,NULL,6,1,'2018-03-13 00:54:00',NULL,NULL,'2021-07-23 00:49:19','2021-07-23 00:49:19'),(27963,6,NULL,6,1,'2017-10-06 06:10:00',NULL,NULL,'2021-07-23 00:58:41','2021-07-23 00:58:41'),(27965,6,NULL,6,1,'2017-06-15 03:09:00',NULL,NULL,'2021-07-23 01:06:04','2021-07-23 01:06:04'),(27967,6,NULL,6,1,'2017-05-10 05:19:00',NULL,NULL,'2021-07-23 01:08:24','2021-07-23 01:08:24'),(27969,6,NULL,6,1,'2017-05-10 05:19:00',NULL,NULL,'2021-07-23 01:10:23','2021-07-23 01:10:23'),(27971,6,NULL,6,1,'2017-05-10 05:18:00',NULL,NULL,'2021-07-23 01:13:29','2021-07-23 01:13:29'),(27973,6,NULL,6,1,'2017-05-10 05:16:00',NULL,NULL,'2021-07-23 01:16:03','2021-07-23 01:16:03'),(27975,6,NULL,6,1,'2017-03-16 05:48:00',NULL,NULL,'2021-07-23 01:17:51','2021-07-23 01:17:51'),(27978,6,NULL,6,1,'2017-03-16 05:47:00',NULL,NULL,'2021-07-23 01:24:26','2021-07-23 01:24:26'),(27980,6,NULL,6,1,'2017-03-16 05:47:00',NULL,NULL,'2021-07-23 01:36:15','2021-07-23 01:36:15'),(27982,6,NULL,6,1,'2017-03-16 05:45:00',NULL,NULL,'2021-07-23 01:41:34','2021-07-23 01:41:34'),(27984,6,NULL,6,1,'2015-03-07 02:20:00',NULL,NULL,'2021-07-23 01:43:48','2021-07-23 01:43:48'),(27986,6,NULL,6,1,'2015-03-05 06:45:00',NULL,NULL,'2021-07-23 01:47:24','2021-07-23 01:47:24'),(27988,6,NULL,6,1,'2014-03-04 07:00:00',NULL,NULL,'2021-07-23 01:49:44','2021-07-23 01:49:44'),(27990,6,NULL,6,1,'2014-02-17 00:29:00',NULL,NULL,'2021-07-23 01:52:04','2021-07-23 01:52:04'),(27992,6,NULL,6,1,'2013-12-04 01:59:00',NULL,NULL,'2021-07-23 02:57:11','2021-07-23 02:57:11'),(27994,6,NULL,6,1,'2013-11-19 02:27:00',NULL,NULL,'2021-07-23 02:59:41','2021-07-23 02:59:41'),(27996,6,NULL,6,1,'2013-11-06 23:54:00',NULL,NULL,'2021-07-23 03:01:34','2021-07-23 03:01:34'),(27998,6,NULL,6,1,'2013-10-07 23:24:00',NULL,NULL,'2021-07-23 03:04:26','2021-07-23 03:04:26'),(28000,6,NULL,6,1,'2013-10-07 23:24:00',NULL,NULL,'2021-07-23 03:06:02','2021-07-23 03:06:02'),(28002,6,NULL,6,1,'2013-10-02 03:02:00',NULL,NULL,'2021-07-23 03:08:45','2021-07-23 03:08:45'),(28004,6,NULL,6,1,'2013-09-13 05:06:00',NULL,NULL,'2021-07-23 03:12:29','2021-07-23 03:12:29'),(28006,6,NULL,6,1,'2013-08-20 00:58:00',NULL,NULL,'2021-07-23 03:13:18','2021-07-23 03:13:18'),(28008,6,NULL,6,1,'2013-08-08 05:42:00',NULL,NULL,'2021-07-23 03:14:01','2021-07-23 03:14:01'),(28010,6,NULL,6,1,'2013-08-20 00:58:00',NULL,NULL,'2021-07-23 03:14:11','2021-07-23 03:14:11'),(28012,6,NULL,6,1,'2013-07-23 03:24:00',NULL,NULL,'2021-07-23 03:14:59','2021-07-23 03:14:59'),(28014,6,NULL,6,1,'2013-07-04 02:55:00',NULL,NULL,'2021-07-23 03:19:27','2021-07-23 03:19:27'),(28016,6,NULL,6,1,'2013-06-20 02:51:00',NULL,NULL,'2021-07-23 03:20:39','2021-07-23 03:20:39'),(28018,6,NULL,6,1,'2013-06-04 01:16:00',NULL,NULL,'2021-07-23 03:22:12','2021-07-23 03:22:12'),(28020,6,NULL,6,1,'2013-05-21 01:57:00',NULL,NULL,'2021-07-23 03:26:01','2021-07-23 03:26:01'),(28022,6,NULL,6,1,'2012-12-20 05:04:00',NULL,NULL,'2021-07-23 03:26:58','2021-07-23 03:26:58'),(28024,6,NULL,6,1,'2012-11-21 05:25:00',NULL,NULL,'2021-07-23 03:27:34','2021-07-23 03:27:34'),(28026,6,NULL,6,1,'2012-11-07 06:18:00',NULL,NULL,'2021-07-23 03:30:27','2021-07-23 03:30:27'),(28028,6,NULL,6,1,'2012-10-16 01:09:00',NULL,NULL,'2021-07-23 03:32:57','2021-07-23 03:32:57'),(28030,6,NULL,6,1,'2012-08-14 00:42:00',NULL,NULL,'2021-07-23 03:34:21','2021-07-23 03:34:21'),(28032,6,NULL,6,1,'2012-05-23 04:20:00',NULL,NULL,'2021-07-23 03:34:56','2021-07-23 03:34:56'),(28040,6,NULL,6,17887,'2021-07-23 05:37:00',NULL,NULL,'2021-07-23 05:37:29','2021-07-23 05:37:29'),(28042,6,NULL,6,17887,'2021-07-23 05:37:00',NULL,NULL,'2021-07-23 06:18:47','2021-07-23 06:18:47'),(28043,6,NULL,6,1,'2012-05-23 04:20:00',NULL,NULL,'2021-07-23 06:19:14','2021-07-23 06:19:14'),(28044,6,NULL,6,1,'2012-08-14 00:42:00',NULL,NULL,'2021-07-23 06:19:14','2021-07-23 06:19:14'),(28045,6,NULL,6,1,'2012-10-16 01:09:00',NULL,NULL,'2021-07-23 06:19:14','2021-07-23 06:19:14'),(28046,6,NULL,6,1,'2012-11-07 06:18:00',NULL,NULL,'2021-07-23 06:19:15','2021-07-23 06:19:15'),(28047,6,NULL,6,1,'2012-11-21 05:25:00',NULL,NULL,'2021-07-23 06:19:15','2021-07-23 06:19:15'),(28048,6,NULL,6,1,'2012-12-20 05:04:00',NULL,NULL,'2021-07-23 06:19:15','2021-07-23 06:19:15'),(28049,6,NULL,6,1,'2013-06-04 01:16:00',NULL,NULL,'2021-07-23 06:19:15','2021-07-23 06:19:15'),(28050,6,NULL,6,1,'2013-05-21 01:57:00',NULL,NULL,'2021-07-23 06:19:15','2021-07-23 06:19:15'),(28051,6,NULL,6,1,'2013-06-20 02:51:00',NULL,NULL,'2021-07-23 06:19:15','2021-07-23 06:19:15'),(28052,6,NULL,6,1,'2013-07-04 02:55:00',NULL,NULL,'2021-07-23 06:19:16','2021-07-23 06:19:16'),(28053,6,NULL,6,1,'2013-07-23 03:24:00',NULL,NULL,'2021-07-23 06:19:16','2021-07-23 06:19:16'),(28054,6,NULL,6,1,'2013-08-08 05:42:00',NULL,NULL,'2021-07-23 06:19:16','2021-07-23 06:19:16'),(28055,6,NULL,6,1,'2013-10-02 03:02:00',NULL,NULL,'2021-07-23 06:19:16','2021-07-23 06:19:16'),(28056,6,NULL,6,1,'2013-08-20 00:58:00',NULL,NULL,'2021-07-23 06:19:16','2021-07-23 06:19:16'),(28057,6,NULL,6,1,'2013-09-13 05:06:00',NULL,NULL,'2021-07-23 06:19:16','2021-07-23 06:19:16'),(28058,6,NULL,6,1,'2013-10-07 23:24:00',NULL,NULL,'2021-07-23 06:19:17','2021-07-23 06:19:17'),(28059,6,NULL,6,1,'2013-11-06 23:54:00',NULL,NULL,'2021-07-23 06:19:17','2021-07-23 06:19:17'),(28060,6,NULL,6,1,'2013-12-04 01:59:00',NULL,NULL,'2021-07-23 06:19:17','2021-07-23 06:19:17'),(28061,6,NULL,6,1,'2013-11-19 02:27:00',NULL,NULL,'2021-07-23 06:19:17','2021-07-23 06:19:17'),(28062,6,NULL,6,1,'2014-02-17 00:29:00',NULL,NULL,'2021-07-23 06:19:17','2021-07-23 06:19:17'),(28063,6,NULL,6,1,'2014-03-04 07:00:00',NULL,NULL,'2021-07-23 06:19:17','2021-07-23 06:19:17'),(28064,6,NULL,6,1,'2015-03-05 06:45:00',NULL,NULL,'2021-07-23 06:19:18','2021-07-23 06:19:18'),(28065,6,NULL,6,1,'2015-03-07 02:20:00',NULL,NULL,'2021-07-23 06:19:18','2021-07-23 06:19:18'),(28066,6,NULL,6,1,'2017-03-16 05:45:00',NULL,NULL,'2021-07-23 06:19:18','2021-07-23 06:19:18'),(28067,6,NULL,6,1,'2017-03-16 05:47:00',NULL,NULL,'2021-07-23 06:19:18','2021-07-23 06:19:18'),(28068,6,NULL,6,1,'2017-03-16 05:48:00',NULL,NULL,'2021-07-23 06:19:18','2021-07-23 06:19:18'),(28069,6,NULL,6,1,'2017-05-10 05:16:00',NULL,NULL,'2021-07-23 06:19:19','2021-07-23 06:19:19'),(28070,6,NULL,6,1,'2017-05-10 05:18:00',NULL,NULL,'2021-07-23 06:19:19','2021-07-23 06:19:19'),(28071,6,NULL,6,1,'2017-05-10 05:19:00',NULL,NULL,'2021-07-23 06:19:19','2021-07-23 06:19:19'),(28072,6,NULL,6,1,'2017-06-15 03:09:00',NULL,NULL,'2021-07-23 06:19:19','2021-07-23 06:19:19'),(28073,6,NULL,6,1,'2017-10-06 06:10:00',NULL,NULL,'2021-07-23 06:19:19','2021-07-23 06:19:19'),(28074,6,NULL,6,1,'2018-03-13 00:54:00',NULL,NULL,'2021-07-23 06:19:20','2021-07-23 06:19:20'),(28075,6,NULL,6,1,'2018-04-16 05:39:00',NULL,NULL,'2021-07-23 06:19:20','2021-07-23 06:19:20'),(28076,6,NULL,6,1,'2018-04-26 00:39:00',NULL,NULL,'2021-07-23 06:19:20','2021-07-23 06:19:20'),(28077,6,NULL,6,1,'2018-05-21 07:01:00',NULL,NULL,'2021-07-23 06:19:20','2021-07-23 06:19:20'),(28078,6,NULL,6,1,'2018-11-14 08:55:00',NULL,NULL,'2021-07-23 06:19:20','2021-07-23 06:19:20'),(28079,6,NULL,6,1,'2020-10-22 23:54:00',NULL,NULL,'2021-07-23 06:19:21','2021-07-23 06:19:21'),(28080,6,NULL,6,1,'2021-02-15 05:31:00',NULL,NULL,'2021-07-23 06:19:21','2021-07-23 06:19:21'),(28082,6,NULL,6,17934,'2021-02-15 05:31:00',NULL,NULL,'2021-07-23 06:26:23','2021-07-23 06:26:23'),(28084,6,NULL,6,17934,'2021-02-15 05:31:00',NULL,NULL,'2021-07-23 06:27:18','2021-07-23 06:27:18'),(28085,6,NULL,6,17934,'2021-02-15 05:31:00',NULL,NULL,'2021-07-23 06:28:16','2021-07-23 06:28:16'),(28087,6,NULL,6,17954,'2018-11-14 08:55:00',NULL,NULL,'2021-07-23 06:33:59','2021-07-23 06:33:59'),(28089,6,NULL,6,17956,'2018-04-16 05:39:00',NULL,NULL,'2021-07-23 06:47:17','2021-07-23 06:47:17'),(28091,6,NULL,6,1,'2018-03-13 00:54:00',NULL,NULL,'2021-07-23 06:49:43','2021-07-23 06:49:43'),(28095,6,NULL,6,1,'2018-04-26 00:39:00',NULL,NULL,'2021-07-23 06:55:08','2021-07-23 06:55:08'),(28098,6,NULL,6,1,'2018-04-26 00:39:00',NULL,NULL,'2021-07-23 06:57:34','2021-07-23 06:57:34'),(28099,6,NULL,6,1,'2018-03-13 00:54:00',NULL,NULL,'2021-07-23 06:57:53','2021-07-23 06:57:53'),(28102,6,NULL,6,17956,'2017-10-06 06:10:00',NULL,NULL,'2021-07-23 07:26:56','2021-07-23 07:26:56'),(30410,4,NULL,4,1,'2021-06-16 00:27:00',NULL,NULL,'2021-07-26 03:59:06','2021-07-26 03:59:06'),(30411,6,NULL,6,17887,'2021-07-23 05:37:00',NULL,NULL,'2021-07-30 01:23:04','2021-07-30 01:23:04'),(30413,6,NULL,6,17954,'2018-11-14 08:55:00',NULL,NULL,'2021-07-30 01:25:54','2021-07-30 01:25:54'),(30415,6,NULL,6,17954,'2018-04-26 00:39:00',NULL,NULL,'2021-07-30 01:29:29','2021-07-30 01:29:29'),(30417,6,NULL,6,1,'2020-10-22 23:54:00',NULL,NULL,'2021-07-30 01:43:13','2021-07-30 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22:24:13'),(45324,5,NULL,5,17887,'2021-05-26 01:45:00',NULL,NULL,'2021-09-14 01:25:34','2021-09-14 01:25:34'),(45326,5,NULL,5,17887,'2021-05-26 03:32:00',NULL,NULL,'2021-09-14 01:27:58','2021-09-14 01:27:58'),(45327,5,NULL,5,17887,'2021-09-03 06:26:00',NULL,NULL,'2021-09-14 01:28:52','2021-09-14 01:28:52'),(45331,5,NULL,5,17887,'2021-09-03 06:50:00',NULL,NULL,'2021-09-14 04:03:09','2021-09-14 04:03:09'),(45334,5,NULL,5,17887,'2021-09-03 06:50:00',NULL,NULL,'2021-09-14 04:09:15','2021-09-14 04:09:15'),(45342,5,NULL,5,17887,'2021-09-10 01:03:00',NULL,NULL,'2021-09-14 07:26:29','2021-09-14 07:26:29'),(45346,4,NULL,4,45225,'2021-09-15 06:39:00',NULL,NULL,'2021-09-15 06:39:59','2021-09-15 06:39:59'),(47633,5,NULL,5,17887,'2021-09-10 01:03:00',NULL,NULL,'2021-09-16 01:31:06','2021-09-16 01:31:06'),(47644,5,NULL,5,1,'2021-05-14 06:27:00',NULL,NULL,'2021-09-16 23:47:19','2021-09-16 23:47:19'),(47646,5,NULL,5,1,'2021-05-14 06:27:00',NULL,NULL,'2021-09-16 23:51:52','2021-09-16 23:51:52'),(47648,5,NULL,5,17887,'2021-09-03 06:50:00',NULL,NULL,'2021-09-17 01:17:20','2021-09-17 01:17:20'),(47650,5,NULL,5,17887,'2021-09-03 06:50:00',NULL,NULL,'2021-09-17 02:22:50','2021-09-17 02:22:50'),(47652,5,NULL,5,17887,'2021-05-26 03:32:00',NULL,NULL,'2021-09-17 04:07:32','2021-09-17 04:07:32'),(47654,5,NULL,5,17887,'2021-05-26 03:39:00',NULL,NULL,'2021-09-17 04:13:34','2021-09-17 04:13:34'),(47658,5,NULL,5,17887,'2021-05-26 03:39:00',NULL,NULL,'2021-09-17 05:39:46','2021-09-17 05:39:46'),(47664,5,NULL,5,17887,'2021-09-10 01:29:00',NULL,NULL,'2021-09-17 06:01:05','2021-09-17 06:01:05'),(47665,5,NULL,5,17887,'2021-09-03 06:50:00',NULL,NULL,'2021-09-17 06:01:30','2021-09-17 06:01:30'),(47667,5,NULL,5,17887,'2021-05-26 01:45:00',NULL,NULL,'2021-09-17 06:08:04','2021-09-17 06:08:04'),(47669,5,NULL,5,1,'2021-05-17 23:38:00',NULL,NULL,'2021-09-17 06:11:09','2021-09-17 06:11:09'),(47684,5,NULL,5,17887,'2021-05-26 03:20:00',NULL,NULL,'2021-09-17 06:28:19','2021-09-17 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03:13:10'),(47721,5,NULL,5,1,'2021-07-16 03:13:00',NULL,NULL,'2021-09-21 03:20:52','2021-09-21 03:20:52'),(47731,5,NULL,5,17887,'2021-05-26 01:32:00',NULL,NULL,'2021-09-21 03:51:47','2021-09-21 03:51:47'),(47735,5,NULL,5,17887,'2021-05-26 01:32:00',NULL,NULL,'2021-09-21 03:56:00','2021-09-21 03:56:00'),(47743,5,NULL,5,1,'2021-08-26 23:30:00',NULL,NULL,'2021-09-21 04:50:15','2021-09-21 04:50:15'),(47747,5,NULL,5,17887,'2021-09-10 01:18:00',NULL,NULL,'2021-09-21 05:10:16','2021-09-21 05:10:16'),(47753,5,NULL,5,17887,'2021-09-10 01:24:00',NULL,NULL,'2021-09-21 05:42:17','2021-09-21 05:42:17'),(47760,5,NULL,5,17887,'2021-09-10 01:37:00',NULL,NULL,'2021-09-21 06:01:18','2021-09-21 06:01:18'),(47765,5,NULL,5,17887,'2021-09-10 01:37:00',NULL,NULL,'2021-09-21 06:05:29','2021-09-21 06:05:29'),(47769,5,NULL,5,17887,'2021-09-10 01:47:00',NULL,NULL,'2021-09-21 06:36:26','2021-09-21 06:36:26'),(47771,5,NULL,5,17887,'2021-09-10 02:07:00',NULL,NULL,'2021-09-21 06:39:30','2021-09-21 06:39:30'),(47774,5,NULL,5,17887,'2021-09-10 02:07:00',NULL,NULL,'2021-09-21 07:06:57','2021-09-21 07:06:57'),(47775,5,NULL,5,17887,'2021-09-10 02:07:00',NULL,NULL,'2021-09-21 07:07:48','2021-09-21 07:07:48'),(47776,5,NULL,5,17887,'2021-09-10 01:18:00',NULL,NULL,'2021-09-21 07:28:53','2021-09-21 07:28:53'),(47777,6,NULL,6,1,'2013-05-21 01:57:00',NULL,NULL,'2021-09-22 00:02:04','2021-09-22 00:02:04'),(47778,6,NULL,6,1,'2013-10-07 23:24:00',NULL,NULL,'2021-09-22 00:02:05','2021-09-22 00:02:05'),(47779,6,NULL,6,1,'2013-11-06 23:54:00',NULL,NULL,'2021-09-22 00:02:05','2021-09-22 00:02:05'),(47780,6,NULL,6,1,'2014-03-04 07:00:00',NULL,NULL,'2021-09-22 00:02:05','2021-09-22 00:02:05'),(47781,6,NULL,6,1,'2015-03-05 06:45:00',NULL,NULL,'2021-09-22 00:02:05','2021-09-22 00:02:05'),(47782,6,NULL,6,1,'2018-03-13 00:54:00',NULL,NULL,'2021-09-22 00:02:06','2021-09-22 00:02:06'),(47783,6,NULL,6,1,'2018-03-13 00:54:00',NULL,NULL,'2021-09-22 00:02:45','2021-09-22 00:02:45'),(47785,6,NULL,6,17887,'2021-07-23 05:37:00',NULL,NULL,'2021-09-22 00:10:23','2021-09-22 00:10:23'),(47787,6,NULL,6,17934,'2021-02-15 05:31:00',NULL,NULL,'2021-09-22 00:11:31','2021-09-22 00:11:31'),(47788,6,NULL,6,1,'2020-10-22 23:54:00',NULL,NULL,'2021-09-22 00:13:55','2021-09-22 00:13:55'),(47789,6,NULL,6,17954,'2018-11-14 08:55:00',NULL,NULL,'2021-09-22 00:15:45','2021-09-22 00:15:45'),(47791,6,NULL,6,1,'2018-05-21 07:01:00',NULL,NULL,'2021-09-22 00:21:51','2021-09-22 00:21:51'),(47792,6,NULL,6,17954,'2018-04-26 00:39:00',NULL,NULL,'2021-09-22 00:23:34','2021-09-22 00:23:34'),(47793,6,NULL,6,17956,'2018-04-16 05:39:00',NULL,NULL,'2021-09-22 00:25:28','2021-09-22 00:25:28'),(47795,6,NULL,6,1,'2018-03-13 00:54:00',NULL,NULL,'2021-09-22 00:29:50','2021-09-22 00:29:50'),(47796,6,NULL,6,17956,'2017-10-06 06:10:00',NULL,NULL,'2021-09-22 00:35:00','2021-09-22 00:35:00'),(47798,6,NULL,6,1,'2015-03-05 06:45:00',NULL,NULL,'2021-09-22 00:40:44','2021-09-22 00:40:44'),(47800,6,NULL,6,17956,'2014-03-04 07:00:00',NULL,NULL,'2021-09-22 00:49:41','2021-09-22 00:49:41'),(47802,6,NULL,6,1,'2013-11-06 23:54:00',NULL,NULL,'2021-09-22 01:04:24','2021-09-22 01:04:24'),(47804,6,NULL,6,1,'2013-10-07 23:24:00',NULL,NULL,'2021-09-22 01:47:15','2021-09-22 01:47:15'),(47806,6,NULL,6,1,'2013-05-21 01:57:00',NULL,NULL,'2021-09-22 01:51:12','2021-09-22 01:51:12'),(47808,6,NULL,6,17956,'2013-05-21 01:57:00',NULL,NULL,'2021-09-22 01:51:29','2021-09-22 01:51:29'),(47989,5,NULL,5,17887,'2021-05-26 01:40:00',NULL,NULL,'2021-09-23 23:14:08','2021-09-23 23:14:08'),(47993,5,NULL,5,17887,'2021-09-10 01:37:00',NULL,NULL,'2021-09-24 01:36:46','2021-09-24 01:36:46'),(47995,5,NULL,5,17887,'2021-09-10 01:47:00',NULL,NULL,'2021-09-24 01:38:36','2021-09-24 01:38:36'),(47998,5,NULL,5,17887,'2021-09-10 02:07:00',NULL,NULL,'2021-09-24 02:01:06','2021-09-24 02:01:06'),(48003,6,NULL,6,17887,'2021-07-23 05:37:00',NULL,NULL,'2021-09-24 04:59:42','2021-09-24 05:39:08'),(48004,6,NULL,6,17887,'2021-07-23 05:37:00',NULL,NULL,'2021-09-24 04:59:43','2021-09-24 04:59:43'),(48008,6,NULL,6,17887,'2021-07-23 05:37:00',NULL,NULL,'2021-09-24 05:09:38','2021-09-24 05:09:38'),(48010,6,NULL,6,17887,'2021-07-23 05:37:00',NULL,NULL,'2021-09-24 05:39:08','2021-09-24 05:39:08'),(48011,6,NULL,6,17887,'2022-09-28 05:39:00',NULL,NULL,'2021-09-24 05:39:24','2022-09-28 06:41:58'),(48016,5,NULL,5,17887,'2021-09-10 06:06:00',NULL,NULL,'2021-09-24 07:20:40','2021-09-24 07:20:40'),(48017,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-26 23:46:30','2021-09-26 23:46:30'),(48131,6,NULL,6,17887,'2021-07-23 05:37:00',NULL,NULL,'2021-09-27 01:13:47','2021-09-27 01:13:47'),(48134,6,NULL,6,1,'2013-10-07 23:24:00',NULL,NULL,'2021-09-27 01:15:26','2021-09-27 01:15:26'),(48149,5,NULL,5,17887,'2021-09-10 06:06:00',NULL,NULL,'2021-09-27 02:01:51','2021-09-27 02:01:51'),(48151,5,NULL,5,17887,'2021-09-10 06:02:00',NULL,NULL,'2021-09-27 02:02:07','2021-09-27 02:02:07'),(48153,5,NULL,5,17887,'2021-09-10 02:13:00',NULL,NULL,'2021-09-27 02:02:40','2021-09-27 02:02:40'),(48155,5,NULL,5,17887,'2021-09-10 02:10:00',NULL,NULL,'2021-09-27 02:02:53','2021-09-27 02:02:53'),(48158,5,NULL,5,17887,'2021-09-10 05:19:00',NULL,NULL,'2021-09-27 02:03:03','2021-09-27 02:03:03'),(48160,5,NULL,5,17887,'2021-09-10 02:18:00',NULL,NULL,'2021-09-27 02:03:16','2021-09-27 02:03:16'),(48161,5,NULL,5,17887,'2021-09-10 01:47:00',NULL,NULL,'2021-09-27 02:03:39','2021-09-27 02:03:39'),(48164,5,NULL,5,17887,'2021-05-26 03:32:00',NULL,NULL,'2021-09-27 02:11:26','2021-09-27 02:11:26'),(48165,5,NULL,5,17887,'2021-05-26 03:32:00',NULL,NULL,'2021-09-27 02:12:24','2021-09-27 02:12:24'),(48168,5,NULL,5,17887,'2021-09-10 02:07:00',NULL,NULL,'2021-09-27 02:19:38','2021-09-27 02:19:38'),(48172,5,NULL,5,17887,'2021-09-10 02:07:00',NULL,NULL,'2021-09-27 02:36:32','2021-09-27 02:36:32'),(48174,5,NULL,5,17887,'2021-09-10 05:34:00',NULL,NULL,'2021-09-27 02:36:57','2021-09-27 02:36:57'),(48177,5,NULL,5,17887,'2021-09-10 02:07:00',NULL,NULL,'2021-09-27 02:38:37','2021-09-27 02:38:37'),(48179,5,NULL,5,17887,'2021-09-10 05:50:00',NULL,NULL,'2021-09-27 02:39:13','2021-09-27 02:39:13'),(48182,5,NULL,5,17887,'2021-09-10 01:47:00',NULL,NULL,'2021-09-27 02:42:07','2021-09-27 02:42:07'),(48186,5,NULL,5,17887,'2021-09-10 01:37:00',NULL,NULL,'2021-09-27 02:46:51','2021-09-27 02:46:51'),(48189,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 02:54:09','2021-09-27 02:54:09'),(48191,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 02:54:43','2021-09-27 02:54:43'),(48194,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 02:55:17','2021-09-27 02:55:17'),(48197,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 02:55:54','2021-09-27 02:55:54'),(48200,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 02:56:29','2021-09-27 02:56:29'),(48221,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:00:11','2021-09-27 03:00:11'),(48225,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:00:39','2021-09-27 03:00:39'),(48229,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:01:09','2021-09-27 03:01:09'),(48233,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:01:39','2021-09-27 03:01:39'),(48238,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:02:31','2021-09-27 03:02:31'),(48241,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:20:16','2021-09-27 03:20:16'),(48242,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:20:49','2021-09-27 03:20:49'),(48243,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:21:12','2021-09-27 03:21:12'),(48244,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:21:36','2021-09-27 03:21:36'),(48245,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:21:59','2021-09-27 03:21:59'),(48246,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:22:33','2021-09-27 03:22:33'),(48247,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:23:04','2021-09-27 03:23:04'),(48248,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:23:33','2021-09-27 03:23:33'),(48249,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:24:01','2021-09-27 03:24:01'),(48250,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:24:30','2021-09-27 03:24:30'),(48251,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:24:59','2021-09-27 03:24:59'),(48252,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:26:30','2021-09-27 03:26:30'),(48253,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:27:00','2021-09-27 03:27:00'),(48255,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:27:36','2021-09-27 03:27:36'),(48256,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:28:12','2021-09-27 03:28:12'),(48257,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:28:49','2021-09-27 03:28:49'),(48258,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:29:25','2021-09-27 03:29:25'),(48259,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:30:03','2021-09-27 03:30:03'),(48260,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:30:38','2021-09-27 03:30:38'),(48261,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:31:13','2021-09-27 03:31:13'),(48262,10,NULL,10,NULL,'2021-09-27 03:32:00',NULL,NULL,'2021-09-27 03:32:47','2021-09-27 03:32:47'),(48263,10,NULL,10,NULL,'2021-09-27 03:32:00',NULL,NULL,'2021-09-27 03:32:47','2021-09-27 03:32:47'),(48264,10,NULL,10,NULL,'2021-09-27 03:32:00',NULL,NULL,'2021-09-27 03:34:00','2021-09-27 03:34:00'),(48266,10,NULL,10,NULL,'2021-09-27 03:32:00',NULL,NULL,'2021-09-27 03:36:26','2021-09-27 03:36:26'),(48267,10,NULL,10,NULL,'2021-09-27 03:32:00',NULL,NULL,'2021-09-27 03:37:35','2021-09-27 03:37:35'),(48270,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:38:18','2021-09-27 03:38:18'),(48271,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:38:49','2021-09-27 03:38:49'),(48272,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:39:24','2021-09-27 03:39:24'),(48273,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:40:00','2021-09-27 03:40:00'),(48274,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:40:26','2021-09-27 03:40:26'),(48276,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:41:02','2021-09-27 03:41:02'),(48279,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:41:38','2021-09-27 03:41:38'),(48281,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:42:13','2021-09-27 03:42:13'),(48284,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:42:50','2021-09-27 03:42:50'),(48294,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:46:32','2021-09-27 03:46:32'),(48299,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:53:03','2021-09-27 03:53:03'),(48302,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:53:37','2021-09-27 03:53:37'),(48305,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:54:13','2021-09-27 03:54:13'),(48307,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:54:42','2021-09-27 03:54:42'),(48310,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:55:16','2021-09-27 03:55:16'),(48312,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:55:47','2021-09-27 03:55:47'),(48314,10,NULL,10,NULL,'2021-09-27 03:32:00',NULL,NULL,'2021-09-27 03:56:03','2021-09-27 03:56:03'),(48317,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:56:20','2021-09-27 03:56:20'),(48318,10,NULL,10,NULL,'2021-09-27 03:32:00',NULL,NULL,'2021-09-27 03:56:22','2021-09-27 03:56:22'),(48322,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:56:57','2021-09-27 03:56:57'),(48323,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 03:57:31','2021-09-27 03:57:31'),(48324,10,NULL,10,NULL,'2021-09-27 03:32:00',NULL,NULL,'2021-09-27 03:58:25','2021-09-27 03:58:25'),(48325,10,NULL,10,NULL,'2021-09-27 03:32:00',NULL,NULL,'2021-09-27 04:00:34','2021-09-27 04:00:34'),(48333,4,NULL,4,45223,'2021-09-26 23:46:00',NULL,NULL,'2021-09-27 04:07:34','2021-09-27 04:07:34'),(48338,10,NULL,10,NULL,'2021-09-27 03:32:00',NULL,NULL,'2021-09-27 04:10:00','2021-09-27 04:10:00'),(48367,6,NULL,6,17887,'2021-07-23 05:37:00',NULL,NULL,'2021-09-27 06:53:04','2021-09-27 06:53:04'),(48376,6,NULL,6,1,'2013-11-06 23:54:00',NULL,NULL,'2021-09-27 22:51:43','2021-09-27 22:51:43'),(48378,6,NULL,6,1,'2015-03-05 06:45:00',NULL,NULL,'2021-09-27 22:53:36','2021-09-27 22:53:36'),(48379,6,NULL,6,17956,'2017-10-06 06:10:00',NULL,NULL,'2021-09-27 22:53:58','2021-09-27 22:53:58'),(48380,6,NULL,6,17956,'2017-10-06 06:10:00',NULL,NULL,'2021-09-27 22:54:36','2021-09-27 22:54:36'),(48382,6,NULL,6,17956,'2014-03-04 07:00:00',NULL,NULL,'2021-09-27 22:55:06','2021-09-27 22:55:06'),(48384,6,NULL,6,1,'2013-11-06 23:54:00',NULL,NULL,'2021-09-27 22:55:36','2021-09-27 22:55:36'),(48386,6,NULL,6,1,'2013-10-07 23:24:00',NULL,NULL,'2021-09-27 22:57:34','2021-09-27 22:57:34'),(48388,6,NULL,6,17887,'2021-07-23 05:37:00',NULL,NULL,'2021-09-27 22:57:51','2021-09-27 22:57:51'),(48393,6,NULL,6,17887,'2021-07-23 05:37:00',NULL,NULL,'2021-09-27 22:58:28','2021-09-27 22:58:28'),(48395,6,NULL,6,17887,'2021-07-23 05:37:00',NULL,NULL,'2021-09-27 22:58:42','2021-09-27 22:58:42'),(48396,6,NULL,6,17934,'2021-02-15 05:31:00',NULL,NULL,'2021-09-27 22:58:49','2021-09-27 22:58:49'),(48397,6,NULL,6,17956,'2017-10-06 06:10:00',NULL,NULL,'2021-09-27 22:58:58','2021-09-27 22:58:58'),(48398,6,NULL,6,1,'2015-03-05 06:45:00',NULL,NULL,'2021-09-27 23:00:38','2021-09-27 23:00:38'),(48399,6,NULL,6,17956,'2014-03-04 07:00:00',NULL,NULL,'2021-09-27 23:01:03','2021-09-27 23:01:03'),(48401,6,NULL,6,1,'2013-11-06 23:54:00',NULL,NULL,'2021-09-27 23:01:35','2021-09-27 23:01:35'),(48403,6,NULL,6,1,'2015-03-05 06:45:00',NULL,NULL,'2021-09-27 23:02:00','2021-09-27 23:02:00'),(48405,6,NULL,6,17956,'2014-03-04 07:00:00',NULL,NULL,'2021-09-27 23:02:16','2021-09-27 23:02:16'),(48406,6,NULL,6,1,'2013-11-06 23:54:00',NULL,NULL,'2021-09-27 23:02:26','2021-09-27 23:02:26'),(48408,6,NULL,6,1,'2013-10-07 23:24:00',NULL,NULL,'2021-09-27 23:03:06','2021-09-27 23:03:06'),(48410,6,NULL,6,17956,'2013-05-21 01:57:00',NULL,NULL,'2021-09-27 23:03:26','2021-09-27 23:03:26'),(48411,6,NULL,6,1,'2018-03-13 00:54:00',NULL,NULL,'2021-09-27 23:12:38','2021-09-27 23:12:38'),(48415,6,NULL,6,1,'2018-03-13 00:54:00',NULL,NULL,'2021-09-28 00:16:19','2021-09-28 00:16:19'),(48417,4,NULL,4,45226,'2021-09-28 01:34:00',NULL,NULL,'2021-09-28 01:34:25','2021-09-28 01:34:25'),(48418,4,NULL,4,45226,'2021-09-28 01:34:00',NULL,NULL,'2021-09-28 01:34:25','2021-09-28 01:34:25'),(48419,4,NULL,4,45226,'2021-09-28 01:34:00',NULL,NULL,'2021-09-28 01:44:19','2021-09-28 01:44:19'),(48420,4,NULL,4,45226,'2021-09-28 01:34:00',NULL,NULL,'2021-09-28 01:52:10','2021-09-28 01:52:10'),(48421,4,NULL,4,45226,'2021-09-28 01:34:00',NULL,NULL,'2021-09-28 01:52:58','2021-09-28 01:52:58'),(48422,4,NULL,4,45226,'2021-09-28 01:34:00',NULL,NULL,'2021-09-28 01:53:18','2021-09-28 01:53:18'),(48423,4,NULL,4,45226,'2021-09-28 01:34:00',NULL,NULL,'2021-09-28 01:53:38','2021-09-28 01:53:38'),(48424,4,NULL,4,45226,'2021-09-28 01:34:00',NULL,NULL,'2021-09-28 01:53:58','2021-09-28 01:53:58'),(48425,4,NULL,4,45226,'2021-09-28 01:34:00',NULL,NULL,'2021-09-28 01:54:18','2021-09-28 01:54:18'),(48426,4,NULL,4,45226,'2021-09-28 01:34:00',NULL,NULL,'2021-09-28 01:54:38','2021-09-28 01:54:38'),(48427,4,NULL,4,45226,'2021-09-28 01:34:00',NULL,NULL,'2021-09-28 01:55:08','2021-09-28 01:55:08'),(48428,4,NULL,4,45226,'2021-09-28 01:34:00',NULL,NULL,'2021-09-28 01:55:28','2021-09-28 01:55:28'),(48429,4,NULL,4,45226,'2021-09-28 01:34:00',NULL,NULL,'2021-09-28 01:55:48','2021-09-28 01:55:48'),(48430,4,NULL,4,45226,'2021-09-28 01:34:00',NULL,NULL,'2021-09-28 01:56:08','2021-09-28 01:56:08'),(48431,4,NULL,4,45226,'2021-09-28 01:34:00',NULL,NULL,'2021-09-28 01:56:28','2021-09-28 01:56:28'),(48432,4,NULL,4,45226,'2021-09-28 01:34:00',NULL,NULL,'2021-09-28 01:56:47','2021-09-28 01:56:47'),(48433,4,NULL,4,45226,'2021-09-28 01:34:00',NULL,NULL,'2021-09-28 02:00:46','2021-09-28 02:00:46'),(48454,5,NULL,5,17887,'2021-09-10 01:29:00',NULL,NULL,'2021-09-28 07:11:33','2021-09-28 07:11:33'),(48475,5,NULL,5,17887,'2021-09-10 01:24:00',NULL,NULL,'2021-09-28 07:27:43','2021-09-28 07:27:43'),(48478,5,NULL,5,17887,'2021-09-10 01:24:00',NULL,NULL,'2021-09-28 07:28:53','2021-09-28 07:28:53'),(48482,4,NULL,4,45225,'2021-09-15 06:39:00',NULL,NULL,'2021-09-28 07:51:08','2021-09-28 07:51:08'),(48483,4,NULL,4,45225,'2021-09-15 06:39:00',NULL,NULL,'2021-09-28 07:51:28','2021-09-28 07:51:28'),(48484,4,NULL,4,45225,'2021-09-15 06:39:00',NULL,NULL,'2021-09-28 07:51:48','2021-09-28 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01:49:48'),(74111,6,NULL,6,17887,'2021-07-23 05:37:00',NULL,NULL,'2021-11-09 01:53:02','2021-11-09 01:53:02'),(74113,6,NULL,6,17934,'2021-02-15 05:31:00',NULL,NULL,'2021-11-09 01:54:49','2021-11-09 01:54:49'),(74115,6,NULL,6,17934,'2021-02-15 05:31:00',NULL,NULL,'2021-11-09 01:55:40','2021-11-09 01:55:40'),(74117,6,NULL,6,1,'2020-10-22 23:54:00',NULL,NULL,'2021-11-09 01:56:33','2021-11-09 01:56:33'),(74119,6,NULL,6,17954,'2018-11-14 08:55:00',NULL,NULL,'2021-11-09 01:57:07','2021-11-09 01:57:07'),(74121,6,NULL,6,1,'2018-05-21 07:01:00',NULL,NULL,'2021-11-09 01:57:32','2021-11-09 01:57:32'),(74123,6,NULL,6,17954,'2018-04-26 00:39:00',NULL,NULL,'2021-11-09 01:58:03','2021-11-09 01:58:03'),(74125,6,NULL,6,17956,'2018-04-16 05:39:00',NULL,NULL,'2021-11-09 01:58:38','2021-11-09 01:58:38'),(74127,6,NULL,6,1,'2018-03-13 00:54:00',NULL,NULL,'2021-11-09 01:59:29','2021-11-09 01:59:29'),(74129,6,NULL,6,17956,'2017-10-06 06:10:00',NULL,NULL,'2021-11-09 01:59:54','2021-11-09 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04:28:37'),(140123,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-05-17 02:45:06','2022-05-17 02:45:06'),(140124,10,NULL,10,NULL,'2021-09-27 03:32:00',NULL,NULL,'2022-05-17 03:06:41','2022-05-17 03:06:41'),(140125,14,NULL,14,NULL,'2021-11-24 05:25:00',NULL,NULL,'2022-05-17 23:19:11','2022-05-17 23:19:11'),(140126,14,NULL,14,NULL,'2021-11-24 05:25:00',NULL,NULL,'2022-05-17 23:19:12','2022-05-17 23:19:12'),(140127,8,NULL,8,NULL,'2021-06-21 06:24:00',NULL,NULL,'2022-05-17 23:19:13','2022-05-17 23:19:13'),(140128,8,NULL,8,NULL,'2021-06-21 06:24:00',NULL,NULL,'2022-05-17 23:19:14','2022-05-17 23:19:14'),(140129,9,NULL,9,NULL,'2021-09-10 01:58:00',NULL,NULL,'2022-05-17 23:19:15','2022-05-17 23:19:15'),(140136,9,NULL,9,NULL,'2021-09-10 01:58:00',NULL,NULL,'2022-05-17 23:19:16','2022-05-17 23:19:16'),(140137,10,NULL,10,NULL,'2021-09-27 03:32:00',NULL,NULL,'2022-05-17 23:19:17','2022-05-17 23:19:17'),(140138,10,NULL,10,NULL,'2021-09-27 03:32:00',NULL,NULL,'2022-05-17 23:19:18','2022-05-17 23:19:18'),(140139,7,NULL,7,NULL,'2021-06-21 04:18:00',NULL,NULL,'2022-05-17 23:19:19','2022-05-17 23:19:19'),(140140,7,NULL,7,NULL,'2021-06-21 04:18:00',NULL,NULL,'2022-05-17 23:19:20','2022-05-17 23:19:20'),(140141,11,NULL,11,NULL,'2021-11-09 23:38:00',NULL,NULL,'2022-05-17 23:19:21','2022-05-17 23:19:21'),(140142,11,NULL,11,NULL,'2021-11-09 23:38:00',NULL,NULL,'2022-05-17 23:19:22','2022-05-17 23:19:22'),(140143,13,NULL,13,NULL,'2021-11-15 01:51:00',NULL,NULL,'2022-05-17 23:19:23','2022-05-17 23:19:23'),(140144,13,NULL,13,NULL,'2021-11-15 01:51:00',NULL,NULL,'2022-05-17 23:19:24','2022-05-17 23:19:24'),(140146,5,NULL,5,17934,'2022-05-05 23:48:00',NULL,NULL,'2022-05-18 00:47:09','2022-05-18 00:47:09'),(140148,5,NULL,5,17934,'2022-05-05 23:48:00',NULL,NULL,'2022-05-18 00:51:56','2022-05-18 00:51:56'),(140153,7,NULL,7,NULL,'2021-06-21 04:18:00',NULL,NULL,'2022-05-30 01:16:35','2022-05-30 01:16:35'),(140157,6,NULL,6,17887,'2021-07-23 05:37:00',NULL,NULL,'2022-05-30 01:17:28','2022-05-30 01:17:28'),(140159,6,NULL,6,17887,'2021-07-23 05:37:00',NULL,NULL,'2022-05-30 01:17:47','2022-05-30 01:17:47'),(140160,6,NULL,6,17934,'2021-02-15 05:31:00',NULL,NULL,'2022-05-30 01:18:11','2022-05-30 01:18:11'),(140162,6,NULL,6,1,'2020-10-22 23:54:00',NULL,NULL,'2022-05-30 01:18:23','2022-05-30 01:18:23'),(140163,6,NULL,6,17954,'2018-11-14 08:55:00',NULL,NULL,'2022-05-30 01:18:33','2022-05-30 01:18:33'),(140165,6,NULL,6,1,'2018-05-21 07:01:00',NULL,NULL,'2022-05-30 01:18:46','2022-05-30 01:18:46'),(140166,6,NULL,6,17954,'2018-04-26 00:39:00',NULL,NULL,'2022-05-30 01:18:57','2022-05-30 01:18:57'),(140168,6,NULL,6,17956,'2018-04-16 05:39:00',NULL,NULL,'2022-05-30 01:19:07','2022-05-30 01:19:07'),(140169,6,NULL,6,17956,'2017-10-06 06:10:00',NULL,NULL,'2022-05-30 01:19:18','2022-05-30 01:19:18'),(140170,6,NULL,6,1,'2015-03-05 06:45:00',NULL,NULL,'2022-05-30 01:19:30','2022-05-30 01:19:30'),(140171,6,NULL,6,17956,'2014-03-04 07:00:00',NULL,NULL,'2022-05-30 01:19:40','2022-05-30 01:19:40'),(140172,6,NULL,6,1,'2013-11-06 23:54:00',NULL,NULL,'2022-05-30 01:19:53','2022-05-30 01:19:53'),(140173,6,NULL,6,1,'2013-10-07 23:24:00',NULL,NULL,'2022-05-30 01:20:04','2022-05-30 01:20:04'),(140174,6,NULL,6,17956,'2013-05-21 01:57:00',NULL,NULL,'2022-05-30 01:20:14','2022-05-30 01:20:14'),(140176,5,NULL,5,17934,'2022-05-05 23:48:00',NULL,NULL,'2022-05-30 01:20:27','2022-05-30 01:20:27'),(140178,5,NULL,5,17887,'2021-10-01 06:45:00',NULL,NULL,'2022-05-30 01:20:35','2022-05-30 01:20:35'),(140180,5,NULL,5,17887,'2021-09-10 02:07:00',NULL,NULL,'2022-05-30 01:21:54','2022-05-30 01:21:54'),(140181,5,NULL,5,17887,'2021-09-10 01:47:00',NULL,NULL,'2022-05-30 01:22:14','2022-05-30 01:22:14'),(140182,5,NULL,5,17887,'2021-09-10 01:37:00',NULL,NULL,'2022-05-30 01:22:34','2022-05-30 01:22:34'),(140183,5,NULL,5,17887,'2021-09-10 01:37:00',NULL,NULL,'2022-05-30 01:22:36','2022-05-30 01:22:36'),(140184,5,NULL,5,17887,'2021-09-10 01:29:00',NULL,NULL,'2022-05-30 01:22:52','2022-05-30 01:22:52'),(140185,5,NULL,5,17887,'2021-09-10 01:24:00',NULL,NULL,'2022-05-30 01:23:12','2022-05-30 01:23:12'),(140187,5,NULL,5,17887,'2021-09-10 01:24:00',NULL,NULL,'2022-05-30 01:24:10','2022-05-30 01:24:10'),(140189,5,NULL,5,17887,'2021-09-10 01:18:00',NULL,NULL,'2022-05-30 01:24:58','2022-05-30 01:24:58'),(140191,5,NULL,5,17887,'2021-09-10 01:03:00',NULL,NULL,'2022-05-30 01:26:47','2022-05-30 01:26:47'),(140193,5,NULL,5,17887,'2021-09-10 01:03:00',NULL,NULL,'2022-05-30 01:28:56','2022-05-30 01:28:56'),(140195,5,NULL,5,17887,'2021-09-03 06:50:00',NULL,NULL,'2022-05-30 01:29:36','2022-05-30 01:29:36'),(140197,5,NULL,5,17887,'2021-09-10 01:03:00',NULL,NULL,'2022-05-30 01:30:24','2022-05-30 01:30:24'),(140199,5,NULL,5,17887,'2021-09-03 06:26:00',NULL,NULL,'2022-05-30 01:31:34','2022-05-30 01:31:34'),(140201,5,NULL,5,17887,'2021-08-06 06:46:00',NULL,NULL,'2022-05-30 01:32:36','2022-05-30 01:32:36'),(140205,5,NULL,5,17887,'2021-08-06 06:46:00',NULL,NULL,'2022-05-30 01:33:15','2022-05-30 01:33:15'),(140206,5,NULL,5,1,'2021-07-16 03:13:00',NULL,NULL,'2022-05-30 01:34:00','2022-05-30 01:34:00'),(140208,5,NULL,5,17887,'2021-07-15 23:00:00',NULL,NULL,'2022-05-30 01:34:51','2022-05-30 01:34:51'),(140210,5,NULL,5,17887,'2021-07-15 23:00:00',NULL,NULL,'2022-05-30 01:36:15','2022-05-30 01:36:15'),(140212,5,NULL,5,17887,'2021-07-15 23:00:00',NULL,NULL,'2022-05-30 01:37:10','2022-05-30 01:37:10'),(140214,5,NULL,5,17887,'2021-05-26 03:39:00',NULL,NULL,'2022-05-30 01:37:38','2022-05-30 01:37:38'),(140216,5,NULL,5,17887,'2021-05-26 03:32:00',NULL,NULL,'2022-05-30 01:38:27','2022-05-30 01:38:27'),(140218,5,NULL,5,17887,'2021-05-26 03:20:00',NULL,NULL,'2022-05-30 01:39:39','2022-05-30 01:39:39'),(140220,5,NULL,5,17887,'2021-05-26 01:45:00',NULL,NULL,'2022-05-30 01:40:48','2022-05-30 01:40:48'),(140222,5,NULL,5,17887,'2021-05-26 01:40:00',NULL,NULL,'2022-05-30 01:41:22','2022-05-30 01:41:22'),(140224,5,NULL,5,17887,'2021-05-26 01:32:00',NULL,NULL,'2022-05-30 01:42:16','2022-05-30 01:42:16'),(140226,5,NULL,5,17887,'2021-05-26 01:32:00',NULL,NULL,'2022-05-30 01:42:50','2022-05-30 01:42:50'),(140230,5,NULL,5,1,'2021-05-17 23:38:00',NULL,NULL,'2022-05-30 01:44:13','2022-05-30 01:44:13'),(140232,5,NULL,5,1,'2021-05-14 06:27:00',NULL,NULL,'2022-05-30 01:45:01','2022-05-30 01:45:01'),(140233,5,NULL,5,17934,'2022-05-05 23:48:00',NULL,NULL,'2022-05-31 04:26:01','2022-05-31 04:26:01'),(140235,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-05-31 06:08:14','2022-05-31 06:08:14'),(140237,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-05-31 06:21:51','2022-05-31 06:21:51'),(140245,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-06-02 03:48:39','2022-06-02 03:48:39'),(140246,17,NULL,17,NULL,'2022-06-05 23:23:00',NULL,NULL,'2022-06-05 23:23:59','2022-06-05 23:23:59'),(140247,17,NULL,17,NULL,'2022-06-05 23:23:00',NULL,NULL,'2022-06-05 23:23:59','2022-06-05 23:23:59'),(140248,17,NULL,17,NULL,'2022-06-05 23:23:00',NULL,NULL,'2022-06-05 23:24:01','2022-06-05 23:24:01'),(140249,17,NULL,17,NULL,'2022-06-05 23:23:00',NULL,NULL,'2022-06-05 23:24:03','2022-06-05 23:24:03'),(140250,17,NULL,17,NULL,'2022-06-05 23:23:00',NULL,NULL,'2022-06-05 23:24:04','2022-06-05 23:24:04'),(140252,17,NULL,17,NULL,'2022-06-05 23:23:00',NULL,NULL,'2022-06-05 23:35:20','2022-06-05 23:35:20'),(140254,17,NULL,17,NULL,'2022-06-05 23:23:00',NULL,NULL,'2022-06-05 23:35:51','2022-06-05 23:35:51'),(140427,5,NULL,5,17934,'2022-05-05 23:48:00',NULL,NULL,'2022-06-12 23:56:38','2022-06-12 23:56:38'),(140428,7,NULL,7,NULL,'2021-06-21 04:18:00',NULL,NULL,'2022-06-14 01:21:10','2022-06-14 01:21:10'),(140516,5,NULL,5,17934,'2022-05-05 23:48:00',NULL,NULL,'2022-06-19 22:46:14','2022-06-19 22:46:14'),(141312,1,NULL,1,17893,'2015-06-30 14:00:00',NULL,NULL,'2022-06-23 06:46:21','2022-06-23 06:46:21'),(141313,1,NULL,1,17893,'2015-06-30 14:00:00',NULL,NULL,'2022-06-23 06:46:21','2022-06-23 06:46:21'),(141314,1,NULL,1,17893,'2015-07-31 14:00:00',NULL,NULL,'2022-06-23 06:46:23','2022-06-23 06:46:23'),(141315,1,NULL,1,17893,'2015-07-31 14:00:00',NULL,NULL,'2022-06-23 06:46:23','2022-06-23 06:46:23'),(141316,1,NULL,1,17893,'2015-08-31 14:00:00',NULL,NULL,'2022-06-23 06:46:25','2022-06-23 06:46:25'),(141317,1,NULL,1,17893,'2015-08-31 14:00:00',NULL,NULL,'2022-06-23 06:46:25','2022-06-23 06:46:25'),(141318,1,NULL,1,17893,'2015-09-30 14:00:00',NULL,NULL,'2022-06-23 06:46:27','2022-06-23 06:46:27'),(141319,1,NULL,1,17893,'2015-09-30 14:00:00',NULL,NULL,'2022-06-23 06:46:27','2022-06-23 06:46:27'),(141320,1,NULL,1,17893,'2015-10-31 14:00:00',NULL,NULL,'2022-06-23 06:46:29','2022-06-23 06:46:29'),(141321,1,NULL,1,17893,'2015-10-31 14:00:00',NULL,NULL,'2022-06-23 06:46:29','2022-06-23 06:46:29'),(141322,1,NULL,1,17893,'2015-11-30 14:00:00',NULL,NULL,'2022-06-23 06:46:30','2022-06-23 06:46:30'),(141323,1,NULL,1,17893,'2015-11-30 14:00:00',NULL,NULL,'2022-06-23 06:46:30','2022-06-23 06:46:30'),(141324,1,NULL,1,17893,'2015-12-31 14:00:00',NULL,NULL,'2022-06-23 06:46:32','2022-06-23 06:46:32'),(141325,1,NULL,1,17893,'2015-12-31 14:00:00',NULL,NULL,'2022-06-23 06:46:32','2022-06-23 06:46:32'),(141326,1,NULL,1,17893,'2016-01-31 14:00:00',NULL,NULL,'2022-06-23 06:46:33','2022-06-23 06:46:33'),(141327,1,NULL,1,17893,'2016-01-31 14:00:00',NULL,NULL,'2022-06-23 06:46:33','2022-06-23 06:46:33'),(141328,1,NULL,1,17893,'2016-02-29 14:00:00',NULL,NULL,'2022-06-23 06:46:35','2022-06-23 06:46:35'),(141329,1,NULL,1,17893,'2016-02-29 14:00:00',NULL,NULL,'2022-06-23 06:46:35','2022-06-23 06:46:35'),(141330,1,NULL,1,17893,'2016-03-31 14:00:00',NULL,NULL,'2022-06-23 06:46:37','2022-06-23 06:46:37'),(141331,1,NULL,1,17893,'2016-03-31 14:00:00',NULL,NULL,'2022-06-23 06:46:37','2022-06-23 06:46:37'),(141332,1,NULL,1,17893,'2016-04-30 14:00:00',NULL,NULL,'2022-06-23 06:46:39','2022-06-23 06:46:39'),(141333,1,NULL,1,17893,'2016-04-30 14:00:00',NULL,NULL,'2022-06-23 06:46:39','2022-06-23 06:46:39'),(141334,1,NULL,1,17893,'2016-05-31 14:00:00',NULL,NULL,'2022-06-23 06:46:41','2022-06-23 06:46:41'),(141335,1,NULL,1,17893,'2016-05-31 14:00:00',NULL,NULL,'2022-06-23 06:46:41','2022-06-23 06:46:41'),(141336,1,NULL,1,17893,'2016-06-30 14:00:00',NULL,NULL,'2022-06-23 06:46:43','2022-06-23 06:46:43'),(141337,1,NULL,1,17893,'2016-06-30 14:00:00',NULL,NULL,'2022-06-23 06:46:43','2022-06-23 06:46:43'),(141338,1,NULL,1,17893,'2016-07-31 14:00:00',NULL,NULL,'2022-06-23 06:46:45','2022-06-23 06:46:45'),(141339,1,NULL,1,17893,'2016-07-31 14:00:00',NULL,NULL,'2022-06-23 06:46:45','2022-06-23 06:46:45'),(141340,1,NULL,1,17893,'2016-08-31 14:00:00',NULL,NULL,'2022-06-23 06:46:46','2022-06-23 06:46:46'),(141341,1,NULL,1,17893,'2016-08-31 14:00:00',NULL,NULL,'2022-06-23 06:46:46','2022-06-23 06:46:46'),(141342,1,NULL,1,17893,'2016-09-30 14:00:00',NULL,NULL,'2022-06-23 06:46:48','2022-06-23 06:46:48'),(141343,1,NULL,1,17893,'2016-09-30 14:00:00',NULL,NULL,'2022-06-23 06:46:48','2022-06-23 06:46:48'),(141344,1,NULL,1,17893,'2016-10-31 14:00:00',NULL,NULL,'2022-06-23 06:46:49','2022-06-23 06:46:49'),(141345,1,NULL,1,17893,'2016-10-31 14:00:00',NULL,NULL,'2022-06-23 06:46:49','2022-06-23 06:46:49'),(141346,1,NULL,1,17893,'2016-11-30 14:00:00',NULL,NULL,'2022-06-23 06:46:50','2022-06-23 06:46:50'),(141347,1,NULL,1,17893,'2016-11-30 14:00:00',NULL,NULL,'2022-06-23 06:46:50','2022-06-23 06:46:50'),(141348,1,NULL,1,17893,'2016-12-31 14:00:00',NULL,NULL,'2022-06-23 06:46:52','2022-06-23 06:46:52'),(141349,1,NULL,1,17893,'2016-12-31 14:00:00',NULL,NULL,'2022-06-23 06:46:52','2022-06-23 06:46:52'),(141350,1,NULL,1,17893,'2017-01-31 14:00:00',NULL,NULL,'2022-06-23 06:46:54','2022-06-23 06:46:54'),(141351,1,NULL,1,17893,'2017-01-31 14:00:00',NULL,NULL,'2022-06-23 06:46:54','2022-06-23 06:46:54'),(141352,1,NULL,1,17893,'2017-02-28 14:00:00',NULL,NULL,'2022-06-23 06:46:56','2022-06-23 06:46:56'),(141353,1,NULL,1,17893,'2017-02-28 14:00:00',NULL,NULL,'2022-06-23 06:46:56','2022-06-23 06:46:56'),(141354,1,NULL,1,17893,'2017-03-31 14:00:00',NULL,NULL,'2022-06-23 06:46:57','2022-06-23 06:46:57'),(141355,1,NULL,1,17893,'2017-03-31 14:00:00',NULL,NULL,'2022-06-23 06:46:57','2022-06-23 06:46:57'),(141356,1,NULL,1,17893,'2017-04-30 14:00:00',NULL,NULL,'2022-06-23 06:46:59','2022-06-23 06:46:59'),(141357,1,NULL,1,17893,'2017-04-30 14:00:00',NULL,NULL,'2022-06-23 06:46:59','2022-06-23 06:46:59'),(141358,1,NULL,1,17893,'2017-05-31 14:00:00',NULL,NULL,'2022-06-23 06:47:01','2022-06-23 06:47:01'),(141359,1,NULL,1,17893,'2017-05-31 14:00:00',NULL,NULL,'2022-06-23 06:47:01','2022-06-23 06:47:01'),(141360,1,NULL,1,17893,'2017-06-30 14:00:00',NULL,NULL,'2022-06-23 06:47:02','2022-06-23 06:47:02'),(141361,1,NULL,1,17893,'2017-06-30 14:00:00',NULL,NULL,'2022-06-23 06:47:02','2022-06-23 06:47:02'),(141362,1,NULL,1,17893,'2017-07-31 14:00:00',NULL,NULL,'2022-06-23 06:47:04','2022-06-23 06:47:04'),(141363,1,NULL,1,17893,'2017-07-31 14:00:00',NULL,NULL,'2022-06-23 06:47:04','2022-06-23 06:47:04'),(141364,1,NULL,1,17893,'2017-08-31 14:00:00',NULL,NULL,'2022-06-23 06:47:06','2022-06-23 06:47:06'),(141365,1,NULL,1,17893,'2017-08-31 14:00:00',NULL,NULL,'2022-06-23 06:47:06','2022-06-23 06:47:06'),(141366,1,NULL,1,17893,'2017-09-30 14:00:00',NULL,NULL,'2022-06-23 06:47:08','2022-06-23 06:47:08'),(141367,1,NULL,1,17893,'2017-09-30 14:00:00',NULL,NULL,'2022-06-23 06:47:08','2022-06-23 06:47:08'),(141368,1,NULL,1,17893,'2017-10-31 14:00:00',NULL,NULL,'2022-06-23 06:47:10','2022-06-23 06:47:10'),(141369,1,NULL,1,17893,'2017-10-31 14:00:00',NULL,NULL,'2022-06-23 06:47:10','2022-06-23 06:47:10'),(141370,1,NULL,1,17893,'2017-11-30 14:00:00',NULL,NULL,'2022-06-23 06:47:12','2022-06-23 06:47:12'),(141371,1,NULL,1,17893,'2017-11-30 14:00:00',NULL,NULL,'2022-06-23 06:47:12','2022-06-23 06:47:12'),(141372,1,NULL,1,17893,'2017-12-31 14:00:00',NULL,NULL,'2022-06-23 06:47:14','2022-06-23 06:47:14'),(141373,1,NULL,1,17893,'2017-12-31 14:00:00',NULL,NULL,'2022-06-23 06:47:14','2022-06-23 06:47:14'),(141374,1,NULL,1,17893,'2018-01-31 14:00:00',NULL,NULL,'2022-06-23 06:47:16','2022-06-23 06:47:16'),(141375,1,NULL,1,17893,'2018-01-31 14:00:00',NULL,NULL,'2022-06-23 06:47:16','2022-06-23 06:47:16'),(141376,1,NULL,1,17893,'2018-02-28 14:00:00',NULL,NULL,'2022-06-23 06:47:18','2022-06-23 06:47:18'),(141377,1,NULL,1,17893,'2018-02-28 14:00:00',NULL,NULL,'2022-06-23 06:47:18','2022-06-23 06:47:18'),(141378,1,NULL,1,17893,'2018-03-31 14:00:00',NULL,NULL,'2022-06-23 06:47:19','2022-06-23 06:47:19'),(141379,1,NULL,1,17893,'2018-03-31 14:00:00',NULL,NULL,'2022-06-23 06:47:19','2022-06-23 06:47:19'),(141380,1,NULL,1,17893,'2018-04-30 14:00:00',NULL,NULL,'2022-06-23 06:47:21','2022-06-23 06:47:21'),(141381,1,NULL,1,17893,'2018-04-30 14:00:00',NULL,NULL,'2022-06-23 06:47:21','2022-06-23 06:47:21'),(141382,1,NULL,1,17893,'2018-05-31 14:00:00',NULL,NULL,'2022-06-23 06:47:23','2022-06-23 06:47:23'),(141383,1,NULL,1,17893,'2018-05-31 14:00:00',NULL,NULL,'2022-06-23 06:47:23','2022-06-23 06:47:23'),(141384,1,NULL,1,17893,'2018-06-30 14:00:00',NULL,NULL,'2022-06-23 06:47:25','2022-06-23 06:47:25'),(141385,1,NULL,1,17893,'2018-06-30 14:00:00',NULL,NULL,'2022-06-23 06:47:25','2022-06-23 06:47:25'),(141386,1,NULL,1,17893,'2018-07-31 14:00:00',NULL,NULL,'2022-06-23 06:47:26','2022-06-23 06:47:26'),(141387,1,NULL,1,17893,'2018-07-31 14:00:00',NULL,NULL,'2022-06-23 06:47:26','2022-06-23 06:47:26'),(141388,1,NULL,1,17893,'2018-08-31 14:00:00',NULL,NULL,'2022-06-23 06:47:28','2022-06-23 06:47:28'),(141389,1,NULL,1,17893,'2018-08-31 14:00:00',NULL,NULL,'2022-06-23 06:47:28','2022-06-23 06:47:28'),(141390,1,NULL,1,17893,'2018-09-30 14:00:00',NULL,NULL,'2022-06-23 06:47:29','2022-06-23 06:47:29'),(141391,1,NULL,1,17893,'2018-09-30 14:00:00',NULL,NULL,'2022-06-23 06:47:29','2022-06-23 06:47:29'),(141392,1,NULL,1,17893,'2018-10-31 14:00:00',NULL,NULL,'2022-06-23 06:47:31','2022-06-23 06:47:31'),(141393,1,NULL,1,17893,'2018-10-31 14:00:00',NULL,NULL,'2022-06-23 06:47:31','2022-06-23 06:47:31'),(141394,1,NULL,1,17893,'2018-11-30 14:00:00',NULL,NULL,'2022-06-23 06:47:33','2022-06-23 06:47:33'),(141395,1,NULL,1,17893,'2018-11-30 14:00:00',NULL,NULL,'2022-06-23 06:47:33','2022-06-23 06:47:33'),(141396,1,NULL,1,17893,'2018-12-31 14:00:00',NULL,NULL,'2022-06-23 06:47:35','2022-06-23 06:47:35'),(141397,1,NULL,1,17893,'2018-12-31 14:00:00',NULL,NULL,'2022-06-23 06:47:35','2022-06-23 06:47:35'),(141398,1,NULL,1,17893,'2019-01-31 14:00:00',NULL,NULL,'2022-06-23 06:47:37','2022-06-23 06:47:37'),(141399,1,NULL,1,17893,'2019-01-31 14:00:00',NULL,NULL,'2022-06-23 06:47:37','2022-06-23 06:47:37'),(141400,1,NULL,1,17893,'2019-02-28 14:00:00',NULL,NULL,'2022-06-23 06:47:39','2022-06-23 06:47:39'),(141401,1,NULL,1,17893,'2019-02-28 14:00:00',NULL,NULL,'2022-06-23 06:47:39','2022-06-23 06:47:39'),(141402,1,NULL,1,17893,'2019-03-31 14:00:00',NULL,NULL,'2022-06-23 06:47:41','2022-06-23 06:47:41'),(141403,1,NULL,1,17893,'2019-03-31 14:00:00',NULL,NULL,'2022-06-23 06:47:41','2022-06-23 06:47:41'),(141404,1,NULL,1,17893,'2019-04-30 14:00:00',NULL,NULL,'2022-06-23 06:47:42','2022-06-23 06:47:42'),(141405,1,NULL,1,17893,'2019-04-30 14:00:00',NULL,NULL,'2022-06-23 06:47:42','2022-06-23 06:47:42'),(141406,1,NULL,1,17893,'2019-05-31 14:00:00',NULL,NULL,'2022-06-23 06:47:44','2022-06-23 06:47:44'),(141407,1,NULL,1,17893,'2019-05-31 14:00:00',NULL,NULL,'2022-06-23 06:47:44','2022-06-23 06:47:44'),(141408,1,NULL,1,17893,'2019-06-30 14:00:00',NULL,NULL,'2022-06-23 06:47:46','2022-06-23 06:47:46'),(141409,1,NULL,1,17893,'2019-06-30 14:00:00',NULL,NULL,'2022-06-23 06:47:46','2022-06-23 06:47:46'),(141410,1,NULL,1,17893,'2019-07-31 14:00:00',NULL,NULL,'2022-06-23 06:47:48','2022-06-23 06:47:48'),(141411,1,NULL,1,17893,'2019-07-31 14:00:00',NULL,NULL,'2022-06-23 06:47:48','2022-06-23 06:47:48'),(141412,1,NULL,1,17893,'2019-08-31 14:00:00',NULL,NULL,'2022-06-23 06:47:50','2022-06-23 06:47:50'),(141413,1,NULL,1,17893,'2019-08-31 14:00:00',NULL,NULL,'2022-06-23 06:47:50','2022-06-23 06:47:50'),(141414,1,NULL,1,17893,'2019-09-30 14:00:00',NULL,NULL,'2022-06-23 06:47:52','2022-06-23 06:47:52'),(141415,1,NULL,1,17893,'2019-09-30 14:00:00',NULL,NULL,'2022-06-23 06:47:52','2022-06-23 06:47:52'),(141416,1,NULL,1,17893,'2019-10-31 14:00:00',NULL,NULL,'2022-06-23 06:47:54','2022-06-23 06:47:54'),(141417,1,NULL,1,17893,'2019-10-31 14:00:00',NULL,NULL,'2022-06-23 06:47:54','2022-06-23 06:47:54'),(141418,1,NULL,1,17893,'2019-11-30 14:00:00',NULL,NULL,'2022-06-23 06:47:56','2022-06-23 06:47:56'),(141419,1,NULL,1,17893,'2019-11-30 14:00:00',NULL,NULL,'2022-06-23 06:47:56','2022-06-23 06:47:56'),(141420,1,NULL,1,17893,'2019-12-31 14:00:00',NULL,NULL,'2022-06-23 06:47:58','2022-06-23 06:47:58'),(141421,1,NULL,1,17893,'2019-12-31 14:00:00',NULL,NULL,'2022-06-23 06:47:58','2022-06-23 06:47:58'),(141422,1,NULL,1,17893,'2020-01-31 14:00:00',NULL,NULL,'2022-06-23 06:48:00','2022-06-23 06:48:00'),(141423,1,NULL,1,17893,'2020-01-31 14:00:00',NULL,NULL,'2022-06-23 06:48:00','2022-06-23 06:48:00'),(141424,1,NULL,1,17893,'2020-02-29 14:00:00',NULL,NULL,'2022-06-23 06:48:01','2022-06-23 06:48:01'),(141425,1,NULL,1,17893,'2020-02-29 14:00:00',NULL,NULL,'2022-06-23 06:48:01','2022-06-23 06:48:01'),(141426,1,NULL,1,17893,'2020-03-31 14:00:00',NULL,NULL,'2022-06-23 06:48:03','2022-06-23 06:48:03'),(141427,1,NULL,1,17893,'2020-03-31 14:00:00',NULL,NULL,'2022-06-23 06:48:03','2022-06-23 06:48:03'),(141428,1,NULL,1,17893,'2020-04-30 14:00:00',NULL,NULL,'2022-06-23 06:48:05','2022-06-23 06:48:05'),(141429,1,NULL,1,17893,'2020-04-30 14:00:00',NULL,NULL,'2022-06-23 06:48:05','2022-06-23 06:48:05'),(141430,1,NULL,1,17893,'2020-05-31 14:00:00',NULL,NULL,'2022-06-23 06:48:07','2022-06-23 06:48:07'),(141431,1,NULL,1,17893,'2020-05-31 14:00:00',NULL,NULL,'2022-06-23 06:48:07','2022-06-23 06:48:07'),(141432,1,NULL,1,17893,'2020-06-30 14:00:00',NULL,NULL,'2022-06-23 06:48:09','2022-06-23 06:48:09'),(141433,1,NULL,1,17893,'2020-06-30 14:00:00',NULL,NULL,'2022-06-23 06:48:09','2022-06-23 06:48:09'),(141434,1,NULL,1,17893,'2020-07-31 14:00:00',NULL,NULL,'2022-06-23 06:48:10','2022-06-23 06:48:10'),(141435,1,NULL,1,17893,'2020-07-31 14:00:00',NULL,NULL,'2022-06-23 06:48:10','2022-06-23 06:48:10'),(141436,1,NULL,1,17893,'2020-08-31 14:00:00',NULL,NULL,'2022-06-23 06:48:12','2022-06-23 06:48:12'),(141437,1,NULL,1,17893,'2020-08-31 14:00:00',NULL,NULL,'2022-06-23 06:48:12','2022-06-23 06:48:12'),(141438,1,NULL,1,17893,'2020-09-30 14:00:00',NULL,NULL,'2022-06-23 06:48:14','2022-06-23 06:48:14'),(141439,1,NULL,1,17893,'2020-09-30 14:00:00',NULL,NULL,'2022-06-23 06:48:14','2022-06-23 06:48:14'),(141440,1,NULL,1,17893,'2020-10-31 14:00:00',NULL,NULL,'2022-06-23 06:48:16','2022-06-23 06:48:16'),(141441,1,NULL,1,17893,'2020-10-31 14:00:00',NULL,NULL,'2022-06-23 06:48:16','2022-06-23 06:48:16'),(141442,1,NULL,1,17893,'2020-11-30 14:00:00',NULL,NULL,'2022-06-23 06:48:18','2022-06-23 06:48:18'),(141443,1,NULL,1,17893,'2020-11-30 14:00:00',NULL,NULL,'2022-06-23 06:48:18','2022-06-23 06:48:18'),(141444,1,NULL,1,17893,'2020-12-31 14:00:00',NULL,NULL,'2022-06-23 06:48:20','2022-06-23 06:48:20'),(141445,1,NULL,1,17893,'2020-12-31 14:00:00',NULL,NULL,'2022-06-23 06:48:20','2022-06-23 06:48:20'),(141446,1,NULL,1,17893,'2021-01-31 14:00:00',NULL,NULL,'2022-06-23 06:48:21','2022-06-23 06:48:21'),(141447,1,NULL,1,17893,'2021-01-31 14:00:00',NULL,NULL,'2022-06-23 06:48:21','2022-06-23 06:48:21'),(141448,1,NULL,1,17893,'2021-02-28 14:00:00',NULL,NULL,'2022-06-23 06:48:23','2022-06-23 06:48:23'),(141449,1,NULL,1,17893,'2021-02-28 14:00:00',NULL,NULL,'2022-06-23 06:48:23','2022-06-23 06:48:23'),(141450,1,NULL,1,17893,'2021-03-31 14:00:00',NULL,NULL,'2022-06-23 06:48:24','2022-06-23 06:48:24'),(141451,1,NULL,1,17893,'2021-03-31 14:00:00',NULL,NULL,'2022-06-23 06:48:24','2022-06-23 06:48:24'),(141452,1,NULL,1,17893,'2021-04-30 14:00:00',NULL,NULL,'2022-06-23 06:48:26','2022-06-23 06:48:26'),(141453,1,NULL,1,17893,'2021-04-30 14:00:00',NULL,NULL,'2022-06-23 06:48:26','2022-06-23 06:48:26'),(141454,1,NULL,1,17893,'2021-05-31 14:00:00',NULL,NULL,'2022-06-23 06:48:28','2022-06-23 06:48:28'),(141455,1,NULL,1,17893,'2021-05-31 14:00:00',NULL,NULL,'2022-06-23 06:48:28','2022-06-23 06:48:28'),(141456,1,NULL,1,17893,'2021-06-30 14:00:00',NULL,NULL,'2022-06-23 06:48:30','2022-06-23 06:48:30'),(141457,1,NULL,1,17893,'2021-06-30 14:00:00',NULL,NULL,'2022-06-23 06:48:30','2022-06-23 06:48:30'),(141458,1,NULL,1,17893,'2021-07-31 14:00:00',NULL,NULL,'2022-06-23 06:48:31','2022-06-23 06:48:31'),(141459,1,NULL,1,17893,'2021-07-31 14:00:00',NULL,NULL,'2022-06-23 06:48:31','2022-06-23 06:48:31'),(141460,1,NULL,1,17893,'2021-08-31 14:00:00',NULL,NULL,'2022-06-23 06:48:33','2022-06-23 06:48:33'),(141461,1,NULL,1,17893,'2021-08-31 14:00:00',NULL,NULL,'2022-06-23 06:48:33','2022-06-23 06:48:33'),(141462,1,NULL,1,17893,'2021-09-30 14:00:00',NULL,NULL,'2022-06-23 06:48:35','2022-06-23 06:48:35'),(141463,1,NULL,1,17893,'2021-09-30 14:00:00',NULL,NULL,'2022-06-23 06:48:35','2022-06-23 06:48:35'),(141464,1,NULL,1,17893,'2021-10-31 14:00:00',NULL,NULL,'2022-06-23 06:48:37','2022-06-23 06:48:37'),(141465,1,NULL,1,17893,'2021-10-31 14:00:00',NULL,NULL,'2022-06-23 06:48:37','2022-06-23 06:48:37'),(141466,1,NULL,1,17893,'2021-11-30 14:00:00',NULL,NULL,'2022-06-23 06:48:38','2022-06-23 06:48:38'),(141467,1,NULL,1,17893,'2021-11-30 14:00:00',NULL,NULL,'2022-06-23 06:48:38','2022-06-23 06:48:38'),(141468,1,NULL,1,17893,'2021-12-31 14:00:00',NULL,NULL,'2022-06-23 06:48:39','2022-06-23 06:48:39'),(141469,1,NULL,1,17893,'2021-12-31 14:00:00',NULL,NULL,'2022-06-23 06:48:39','2022-06-23 06:48:39'),(141470,1,NULL,1,17893,'2022-01-31 14:00:00',NULL,NULL,'2022-06-23 06:48:41','2022-06-23 06:48:41'),(141471,1,NULL,1,17893,'2022-01-31 14:00:00',NULL,NULL,'2022-06-23 06:48:41','2022-06-23 06:48:41'),(141472,1,NULL,1,17893,'2022-02-28 14:00:00',NULL,NULL,'2022-06-23 06:48:43','2022-06-23 06:48:43'),(141473,1,NULL,1,17893,'2022-02-28 14:00:00',NULL,NULL,'2022-06-23 06:48:43','2022-06-23 06:48:43'),(141474,1,NULL,1,17893,'2022-03-31 14:00:00',NULL,NULL,'2022-06-23 06:48:44','2022-06-23 06:48:44'),(141475,1,NULL,1,17893,'2022-03-31 14:00:00',NULL,NULL,'2022-06-23 06:48:44','2022-06-23 06:48:44'),(141476,1,NULL,1,17893,'2022-04-30 14:00:00',NULL,NULL,'2022-06-23 06:48:45','2022-06-23 06:48:45'),(141477,1,NULL,1,17893,'2022-04-30 14:00:00',NULL,NULL,'2022-06-23 06:48:45','2022-06-23 06:48:45'),(141478,1,NULL,1,17893,'2022-05-31 14:00:00',NULL,NULL,'2022-06-23 06:48:47','2022-06-23 06:48:47'),(141479,1,NULL,1,17893,'2022-05-31 14:00:00',NULL,NULL,'2022-06-23 06:48:47','2022-06-23 06:48:47'),(141486,5,NULL,5,17887,'2021-09-10 06:06:00',NULL,NULL,'2022-06-28 00:17:02','2022-06-28 00:17:02'),(141487,5,NULL,5,17887,'2021-09-10 06:06:00',NULL,NULL,'2022-06-28 00:17:03','2022-06-28 00:17:03'),(141489,6,NULL,6,1,'2013-11-19 02:27:00',NULL,NULL,'2022-06-28 00:22:49','2022-06-28 00:22:49'),(141490,6,NULL,6,1,'2013-11-19 02:27:00',NULL,NULL,'2022-06-28 00:23:53','2022-06-28 00:23:53'),(141493,5,NULL,5,17934,'2022-07-05 05:49:00',NULL,NULL,'2022-06-28 00:39:49','2022-07-05 05:49:47'),(141494,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-06-28 00:39:50','2022-06-28 00:39:50'),(141496,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-06-28 00:45:37','2022-06-28 00:45:37'),(141500,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-06-28 01:30:24','2022-06-28 01:30:24'),(141507,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-06-28 01:38:25','2022-06-28 01:38:25'),(141509,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-06-28 01:38:40','2022-06-28 01:38:40'),(141511,7,NULL,7,NULL,'2021-06-21 04:18:00',NULL,NULL,'2022-06-28 01:51:24','2022-06-28 01:51:24'),(141512,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-06-28 02:05:47','2022-06-28 02:05:47'),(141514,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-06-28 02:09:04','2022-06-28 02:09:04'),(141523,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-06-28 04:51:39','2022-06-28 04:51:39'),(141533,6,NULL,6,17941,'2022-06-29 01:50:00',NULL,NULL,'2022-06-29 01:35:57','2023-03-30 23:08:01'),(141547,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-06-29 02:09:39','2022-06-29 02:09:39'),(141550,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-06-29 02:23:00','2022-06-29 02:23:00'),(141551,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-06-29 02:23:52','2022-06-29 02:23:52'),(141553,5,NULL,5,17887,'2021-09-10 06:06:00',NULL,NULL,'2022-06-29 02:24:04','2022-06-29 02:24:04'),(141554,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-06-29 02:24:20','2022-06-29 02:24:20'),(141556,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-06-29 02:24:35','2022-06-29 02:24:35'),(141558,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-06-29 03:24:16','2022-06-29 03:24:16'),(141560,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-06-29 03:26:33','2022-06-29 03:26:33'),(141562,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-06-29 03:36:53','2022-06-29 03:36:53'),(141567,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-06-29 04:05:49','2022-06-29 04:05:49'),(141569,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-06-29 04:06:22','2022-06-29 04:06:22'),(141571,6,NULL,6,17956,'2018-04-16 05:39:00',NULL,NULL,'2022-06-29 04:08:55','2022-06-29 04:08:55'),(141573,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-06-29 04:11:15','2022-06-29 04:11:15'),(141574,5,NULL,5,17934,'2022-05-09 03:59:00',NULL,NULL,'2022-06-29 06:01:22','2022-06-29 06:01:22'),(141576,6,NULL,6,17956,'2018-04-16 05:39:00',NULL,NULL,'2022-06-30 03:06:09','2022-06-30 03:06:09'),(141578,6,NULL,6,17956,'2018-04-16 05:39:00',NULL,NULL,'2022-06-30 03:06:50','2022-06-30 03:06:50'),(141582,6,NULL,6,17887,'2022-06-29 01:50:00',NULL,NULL,'2022-06-30 05:31:01','2022-06-30 05:31:01'),(141586,5,NULL,5,17887,'2021-07-15 23:00:00',NULL,NULL,'2022-07-04 01:16:48','2022-07-04 01:16:48'),(141587,5,NULL,5,17887,'2021-07-15 23:00:00',NULL,NULL,'2022-07-04 01:16:49','2022-07-04 01:16:49'),(141589,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-07-04 01:22:26','2022-07-04 01:22:26'),(141592,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-07-04 01:25:07','2022-07-04 01:25:07'),(141597,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-07-04 07:06:50','2022-07-04 07:06:50'),(141600,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-07-04 07:10:55','2022-07-04 07:10:55'),(141603,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-07-04 07:19:08','2022-07-04 07:19:08'),(141604,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-07-04 07:19:20','2022-07-04 07:19:20'),(141606,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-07-04 07:31:23','2022-07-04 07:31:23'),(141607,6,NULL,6,1,'2013-11-19 02:27:00',NULL,NULL,'2022-07-05 05:41:43','2022-07-05 05:41:43'),(141608,5,NULL,5,17934,'2022-07-05 05:49:00',NULL,NULL,'2022-07-05 05:49:47','2022-07-05 05:49:47'),(141610,5,NULL,5,17934,'2022-07-05 05:49:00',NULL,NULL,'2022-07-07 02:07:42','2022-07-07 02:07:42'),(141612,5,NULL,5,17934,'2022-07-05 05:49:00',NULL,NULL,'2022-07-07 02:12:54','2022-07-07 02:12:54'),(141614,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-07-07 02:20:26','2022-07-07 02:20:26'),(141622,7,NULL,7,NULL,'2021-06-21 04:18:00',NULL,NULL,'2022-07-10 23:10:01','2022-07-10 23:10:01'),(141624,7,NULL,7,NULL,'2021-06-21 04:18:00',NULL,NULL,'2022-07-10 23:11:13','2022-07-10 23:11:13'),(141625,6,NULL,6,1,'2013-11-19 02:27:00',NULL,NULL,'2022-07-11 01:48:54','2022-07-11 01:48:54'),(141627,8,NULL,8,NULL,'2021-06-21 06:24:00',NULL,NULL,'2022-07-12 00:09:35','2022-07-12 00:09:35'),(141629,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-07-13 04:32:08','2022-07-13 04:32:08'),(141633,6,NULL,6,1,'2013-11-19 02:27:00',NULL,NULL,'2022-07-18 03:34:46','2022-07-18 03:34:46'),(141635,6,NULL,6,1,'2013-11-19 02:27:00',NULL,NULL,'2022-07-18 04:21:30','2022-07-18 04:21:30'),(141637,6,NULL,6,17887,'2013-11-19 02:27:00',NULL,NULL,'2022-07-18 04:21:58','2022-07-18 04:21:58'),(141660,7,NULL,7,NULL,'2021-06-21 04:18:00',NULL,NULL,'2022-07-26 00:27:53','2022-07-26 00:27:53'),(141662,5,NULL,5,17934,'2021-05-26 01:32:00',NULL,NULL,'2022-07-26 00:49:16','2022-07-26 00:49:16'),(141663,5,NULL,5,17934,'2021-05-26 01:32:00',NULL,NULL,'2022-07-26 00:49:17','2022-07-26 00:49:17'),(141693,6,NULL,6,17887,'2013-11-19 02:27:00',NULL,NULL,'2022-07-26 04:07:27','2022-07-26 04:07:27'),(141725,5,NULL,5,17934,'2022-07-28 02:30:00',NULL,NULL,'2022-07-26 05:29:13','2022-07-28 04:52:58'),(141726,5,NULL,5,17887,'2021-07-15 23:00:00',NULL,NULL,'2022-07-26 05:29:14','2022-07-26 05:29:14'),(141728,5,NULL,5,17887,'2022-07-26 05:31:00',NULL,NULL,'2022-07-26 05:31:16','2022-07-26 05:31:16'),(141730,5,NULL,5,17887,'2022-07-26 05:31:00',NULL,NULL,'2022-07-26 05:31:58','2022-07-26 05:31:58'),(141746,5,NULL,5,17887,'2022-07-27 14:00:00',NULL,NULL,'2022-07-26 07:01:23','2022-07-26 07:01:23'),(141748,5,NULL,5,17887,'2022-07-27 14:00:00',NULL,NULL,'2022-07-26 07:02:27','2022-07-26 07:02:27'),(141750,5,NULL,5,17887,'2022-07-27 14:00:00',NULL,NULL,'2022-07-26 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06:02:13','2022-08-01 06:02:13'),(141798,5,NULL,5,17887,'2021-05-26 03:20:00',NULL,NULL,'2022-08-02 00:05:50','2022-08-02 00:05:50'),(141800,5,NULL,5,17887,'2021-05-26 03:20:00',NULL,NULL,'2022-08-02 00:14:10','2022-08-02 00:14:10'),(141807,5,NULL,5,17887,'2021-05-26 03:20:00',NULL,NULL,'2022-08-02 00:32:40','2022-08-02 00:32:40'),(141809,5,NULL,5,17887,'2021-05-26 03:20:00',NULL,NULL,'2022-08-02 03:43:02','2022-08-02 03:43:02'),(141811,5,NULL,5,17887,'2021-09-10 06:06:00',NULL,NULL,'2022-08-05 05:36:54','2022-08-05 05:36:54'),(141812,17,NULL,17,NULL,'2022-06-05 23:23:00',NULL,NULL,'2022-08-05 06:07:11','2022-08-05 06:07:11'),(141814,17,NULL,17,NULL,'2022-06-05 23:23:00',NULL,NULL,'2022-08-05 06:08:46','2022-08-05 06:08:46'),(141816,17,NULL,17,NULL,'2022-06-05 23:23:00',NULL,NULL,'2022-08-05 06:09:43','2022-08-05 06:09:43'),(141818,10,NULL,10,NULL,'2021-09-27 03:32:00',NULL,NULL,'2022-08-08 06:09:46','2022-08-08 06:09:46'),(141820,5,NULL,5,17934,'2022-05-09 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01:45:00',NULL,NULL,'2022-08-08 06:38:54','2022-08-08 06:38:54'),(141859,5,NULL,5,17887,'2021-05-26 01:45:00',NULL,NULL,'2022-08-08 06:39:23','2022-08-08 06:39:23'),(141861,5,NULL,5,17887,'2021-05-26 01:40:00',NULL,NULL,'2022-08-08 06:40:24','2022-08-08 06:40:24'),(141863,5,NULL,5,17887,'2021-05-26 01:40:00',NULL,NULL,'2022-08-08 06:41:22','2022-08-08 06:41:22'),(141865,5,NULL,5,17934,'2021-05-26 01:32:00',NULL,NULL,'2022-08-08 06:42:15','2022-08-08 06:42:15'),(141867,5,NULL,5,17934,'2021-05-26 01:32:00',NULL,NULL,'2022-08-08 06:42:29','2022-08-08 06:42:29'),(141869,5,NULL,5,17934,'2021-05-26 01:32:00',NULL,NULL,'2022-08-08 06:42:58','2022-08-08 06:42:58'),(141872,5,NULL,5,17934,'2021-05-26 01:32:00',NULL,NULL,'2022-08-08 06:44:50','2022-08-08 06:44:50'),(141873,5,NULL,5,17887,'2021-09-03 06:26:00',NULL,NULL,'2022-08-08 06:45:00','2022-08-08 06:45:00'),(141875,5,NULL,5,17887,'2021-05-26 01:32:00',NULL,NULL,'2022-08-08 06:45:37','2022-08-08 06:45:37'),(141877,5,NULL,5,17887,'2021-05-26 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05:37:00',NULL,NULL,'2022-08-08 06:56:04','2022-08-08 06:56:04'),(141902,6,NULL,6,17954,'2018-04-26 00:39:00',NULL,NULL,'2022-08-08 06:59:41','2022-08-08 06:59:41'),(141904,6,NULL,6,1,'2015-03-05 06:45:00',NULL,NULL,'2022-08-08 07:02:05','2022-08-08 07:02:05'),(141906,6,NULL,6,17887,'2013-11-19 02:27:00',NULL,NULL,'2022-08-08 07:03:56','2022-08-08 07:03:56'),(141908,6,NULL,6,17887,'2013-11-19 02:27:00',NULL,NULL,'2022-08-08 07:04:07','2022-08-08 07:04:07'),(141910,6,NULL,6,17954,'2013-10-07 23:24:00',NULL,NULL,'2022-08-08 07:05:22','2022-08-08 07:05:22'),(141912,17,NULL,17,NULL,'2022-06-05 23:23:00',NULL,NULL,'2022-08-08 07:07:49','2022-08-08 07:07:49'),(141913,17,NULL,17,NULL,'2022-06-05 23:23:00',NULL,NULL,'2022-08-08 07:07:53','2022-08-08 07:07:53'),(141914,11,NULL,11,NULL,'2021-11-09 23:38:00',NULL,NULL,'2022-08-08 07:08:20','2022-08-08 07:08:20'),(141921,5,NULL,5,17887,'2021-05-26 03:39:00',NULL,NULL,'2022-08-09 00:06:09','2022-08-09 00:06:09'),(141923,5,NULL,5,1,'2021-05-17 23:38:00',NULL,NULL,'2022-08-09 00:07:42','2022-08-09 00:07:42'),(141925,5,NULL,5,17934,'2022-08-15 05:32:00',NULL,NULL,'2022-08-09 04:18:53','2022-08-15 05:32:55'),(141927,5,NULL,5,17934,'2022-05-05 23:48:00',NULL,NULL,'2022-08-12 03:38:44','2022-08-12 03:38:44'),(141929,5,NULL,5,17887,'2020-11-04 02:07:00',NULL,NULL,'2022-08-12 03:45:04','2022-08-12 03:45:04'),(141931,5,NULL,5,17887,'2022-01-20 06:46:00',NULL,NULL,'2022-08-12 03:45:45','2022-08-12 03:45:45'),(141933,5,NULL,5,17887,'2022-01-19 06:26:00',NULL,NULL,'2022-08-12 03:46:35','2022-08-12 03:46:35'),(141935,5,NULL,5,1,'2022-01-21 06:27:00',NULL,NULL,'2022-08-12 03:46:46','2022-08-12 03:46:46'),(141937,5,NULL,5,17887,'2022-02-01 03:20:00',NULL,NULL,'2022-08-12 03:46:53','2022-08-12 03:46:53'),(141938,5,NULL,5,1,'2022-01-16 23:38:00',NULL,NULL,'2022-08-12 03:47:29','2022-08-12 03:47:29'),(141940,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-08-12 03:50:34','2022-08-12 03:50:34'),(141942,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-08-12 03:51:25','2022-08-12 03:51:25'),(141944,5,NULL,5,17887,'2022-01-29 01:32:00',NULL,NULL,'2022-08-15 02:54:41','2022-08-15 02:54:41'),(141949,5,NULL,5,17934,'2022-08-15 05:32:00',NULL,NULL,'2022-08-15 05:32:55','2022-08-15 05:32:55'),(141952,5,NULL,5,17934,'2022-08-15 05:32:00',NULL,NULL,'2022-08-15 05:39:07','2022-08-15 05:39:07'),(141953,5,NULL,5,17934,'2022-08-15 05:32:00',NULL,NULL,'2022-08-15 05:39:25','2022-08-15 05:39:25'),(141955,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-08-15 05:55:07','2022-08-15 05:55:07'),(141958,6,NULL,6,17887,'2022-06-29 01:50:00',NULL,NULL,'2022-08-16 04:33:47','2022-08-16 04:33:47'),(141960,6,NULL,6,17887,'2022-06-29 01:50:00',NULL,NULL,'2022-08-16 04:38:12','2022-08-16 04:38:12'),(141964,7,NULL,7,NULL,'2021-06-21 04:18:00',NULL,NULL,'2022-08-16 05:37:53','2022-08-16 05:37:53'),(141966,7,NULL,7,NULL,'2021-06-21 04:18:00',NULL,NULL,'2022-08-16 05:38:24','2022-08-16 05:38:24'),(141968,6,NULL,6,17941,'2013-11-06 23:54:00',NULL,NULL,'2022-08-16 07:22:28','2022-08-16 07:22:28'),(141970,6,NULL,6,17941,'2013-11-06 23:54:00',NULL,NULL,'2022-08-16 07:22:41','2022-08-16 07:22:41'),(141971,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-08-16 23:16:52','2022-08-16 23:16:52'),(141972,6,NULL,6,17941,'2013-11-06 23:54:00',NULL,NULL,'2022-08-17 02:35:27','2022-08-17 02:35:27'),(141974,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-08-17 02:36:37','2022-08-17 02:36:37'),(141975,5,NULL,5,17934,'2022-08-15 05:32:00',NULL,NULL,'2022-08-17 04:14:48','2022-08-17 04:14:48'),(141978,6,NULL,6,17941,'2013-11-06 23:54:00',NULL,NULL,'2022-08-17 04:38:29','2022-08-17 04:38:29'),(141980,6,NULL,6,17941,'2013-11-06 23:54:00',NULL,NULL,'2022-08-17 04:38:56','2022-08-17 04:38:56'),(141982,6,NULL,6,17941,'2013-11-06 23:54:00',NULL,NULL,'2022-08-17 04:54:11','2022-08-17 04:54:11'),(141984,6,NULL,6,17941,'2013-11-06 23:54:00',NULL,NULL,'2022-08-17 04:58:00','2022-08-17 04:58:00'),(141986,6,NULL,6,17941,'2013-11-06 23:54:00',NULL,NULL,'2022-08-17 05:00:36','2022-08-17 05:00:36'),(141987,6,NULL,6,17941,'2013-11-06 23:54:00',NULL,NULL,'2022-08-17 05:10:17','2022-08-17 05:10:17'),(141989,6,NULL,6,17941,'2013-11-06 23:54:00',NULL,NULL,'2022-08-17 05:10:50','2022-08-17 05:10:50'),(141991,6,NULL,6,17887,'2013-11-19 02:27:00',NULL,NULL,'2022-08-17 05:11:34','2022-08-17 05:11:34'),(141993,6,NULL,6,17941,'2013-11-06 23:54:00',NULL,NULL,'2022-08-17 05:12:56','2022-08-17 05:12:56'),(141997,5,NULL,5,17887,'2021-09-10 01:18:00',NULL,NULL,'2022-08-17 22:14:55','2022-08-17 22:14:55'),(141999,5,NULL,5,17934,'2022-08-15 05:32:00',NULL,NULL,'2022-08-18 07:06:55','2022-08-18 07:06:55'),(142001,5,NULL,5,17934,'2022-08-15 05:32:00',NULL,NULL,'2022-08-18 07:07:33','2022-08-18 07:07:33'),(142003,5,NULL,5,17934,'2022-08-15 05:32:00',NULL,NULL,'2022-08-18 07:09:49','2022-08-18 07:09:49'),(142004,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-08-18 07:10:03','2022-08-18 07:10:03'),(142006,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-08-18 07:10:20','2022-08-18 07:10:20'),(142008,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-08-18 07:11:09','2022-08-18 07:11:09'),(142012,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-08-18 07:21:46','2022-08-18 07:21:46'),(142015,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-08-18 07:25:17','2022-08-18 07:25:17'),(142017,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-08-18 07:27:53','2022-08-18 07:27:53'),(142019,5,NULL,5,17934,'2022-08-15 05:32:00',NULL,NULL,'2022-08-18 21:47:11','2022-08-18 21:47:11'),(142021,5,NULL,5,17934,'2022-08-15 05:32:00',NULL,NULL,'2022-08-19 03:55:02','2022-08-19 03:55:02'),(142023,5,NULL,5,17934,'2022-08-15 05:32:00',NULL,NULL,'2022-08-19 03:58:24','2022-08-19 03:58:24'),(142025,5,NULL,5,17934,'2022-08-15 05:32:00',NULL,NULL,'2022-08-19 04:01:42','2022-08-19 04:01:42'),(142029,6,NULL,6,17941,'2013-11-06 23:54:00',NULL,NULL,'2022-08-22 06:14:16','2022-08-22 06:14:16'),(142030,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-08-22 23:27:44','2022-08-22 23:27:44'),(142033,5,NULL,5,17887,'2021-09-10 01:18:00',NULL,NULL,'2022-08-24 01:12:15','2022-08-24 01:12:15'),(142034,5,NULL,5,17887,'2021-09-10 01:18:00',NULL,NULL,'2022-08-24 01:14:05','2022-08-24 01:14:05'),(142035,5,NULL,5,17887,'2021-09-10 01:18:00',NULL,NULL,'2022-08-24 01:14:57','2022-08-24 01:14:57'),(142036,5,NULL,5,17934,'2022-07-05 05:49:00',NULL,NULL,'2022-08-24 06:39:06','2022-08-24 06:39:06'),(142037,5,NULL,5,17887,'2021-09-10 02:18:00',NULL,NULL,'2022-08-24 06:52:57','2022-08-24 06:52:57'),(142038,5,NULL,5,17887,'2021-09-03 06:50:00',NULL,NULL,'2022-08-24 07:11:53','2022-08-24 07:11:53'),(142041,6,NULL,6,17887,'2022-06-29 01:50:00',NULL,NULL,'2022-08-25 02:23:49','2022-08-25 02:23:49'),(142043,6,NULL,6,17887,'2022-06-29 01:50:00',NULL,NULL,'2022-08-25 02:27:21','2022-08-25 02:27:21'),(142045,6,NULL,6,17887,'2022-06-29 01:50:00',NULL,NULL,'2022-08-25 02:27:33','2022-08-25 02:27:33'),(142047,6,NULL,6,17887,'2022-06-29 01:50:00',NULL,NULL,'2022-08-25 02:27:45','2022-08-25 02:27:45'),(142050,5,NULL,5,17934,'2022-08-15 05:32:00',NULL,NULL,'2022-08-25 02:31:17','2022-08-25 02:31:17'),(142051,5,NULL,5,17934,'2022-08-15 05:32:00',NULL,NULL,'2022-08-25 02:31:26','2022-08-25 02:31:26'),(142053,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-08-25 02:33:32','2022-08-25 02:33:32'),(142056,6,NULL,6,17941,'2013-11-06 23:54:00',NULL,NULL,'2022-08-25 02:41:37','2022-08-25 02:41:37'),(142057,7,NULL,7,NULL,'2021-06-21 04:18:00',NULL,NULL,'2022-08-25 03:58:21','2022-08-25 03:58:21'),(142059,6,NULL,6,17941,'2013-11-06 23:54:00',NULL,NULL,'2022-08-25 04:23:30','2022-08-25 04:23:30'),(142061,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-08-25 04:29:46','2022-08-25 04:29:46'),(142062,6,NULL,6,17887,'2022-06-29 01:50:00',NULL,NULL,'2022-08-25 04:31:06','2022-08-25 04:31:06'),(142064,6,NULL,6,17941,'2013-11-06 23:54:00',NULL,NULL,'2022-08-25 04:36:54','2022-08-25 04:36:54'),(142065,5,NULL,5,17934,NULL,NULL,NULL,'2022-08-25 06:03:48','2022-08-25 06:03:48'),(142066,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-08-25 21:34:36','2022-08-25 21:34:36'),(142067,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-08-30 00:13:28','2022-08-30 00:13:28'),(142069,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-08-30 00:13:40','2022-08-30 00:13:40'),(142071,6,NULL,6,17887,'2022-06-29 01:50:00',NULL,NULL,'2022-09-05 06:28:39','2022-09-05 06:28:39'),(142075,1,NULL,1,17893,'2015-06-30 14:00:00',NULL,NULL,'2022-09-07 07:02:05','2022-09-07 07:02:05'),(142076,1,NULL,1,17893,'2015-07-31 14:00:00',NULL,NULL,'2022-09-07 07:02:06','2022-09-07 07:02:06'),(142077,1,NULL,1,17893,'2015-08-31 14:00:00',NULL,NULL,'2022-09-07 07:02:07','2022-09-07 07:02:07'),(142078,1,NULL,1,17893,'2015-09-30 14:00:00',NULL,NULL,'2022-09-07 07:02:08','2022-09-07 07:02:08'),(142079,1,NULL,1,17893,'2015-10-31 14:00:00',NULL,NULL,'2022-09-07 07:02:09','2022-09-07 07:02:09'),(142080,1,NULL,1,17893,'2015-11-30 14:00:00',NULL,NULL,'2022-09-07 07:02:10','2022-09-07 07:02:10'),(142081,1,NULL,1,17893,'2015-12-31 14:00:00',NULL,NULL,'2022-09-07 07:02:11','2022-09-07 07:02:11'),(142082,1,NULL,1,17893,'2016-01-31 14:00:00',NULL,NULL,'2022-09-07 07:02:11','2022-09-07 07:02:11'),(142083,1,NULL,1,17893,'2016-02-29 14:00:00',NULL,NULL,'2022-09-07 07:02:12','2022-09-07 07:02:12'),(142084,1,NULL,1,17893,'2016-03-31 14:00:00',NULL,NULL,'2022-09-07 07:02:13','2022-09-07 07:02:13'),(142085,1,NULL,1,17893,'2016-04-30 14:00:00',NULL,NULL,'2022-09-07 07:02:14','2022-09-07 07:02:14'),(142086,1,NULL,1,17893,'2016-05-31 14:00:00',NULL,NULL,'2022-09-07 07:02:14','2022-09-07 07:02:14'),(142087,1,NULL,1,17893,'2016-06-30 14:00:00',NULL,NULL,'2022-09-07 07:02:15','2022-09-07 07:02:15'),(142088,1,NULL,1,17893,'2016-07-31 14:00:00',NULL,NULL,'2022-09-07 07:02:16','2022-09-07 07:02:16'),(142089,1,NULL,1,17893,'2016-08-31 14:00:00',NULL,NULL,'2022-09-07 07:02:17','2022-09-07 07:02:17'),(142090,1,NULL,1,17893,'2016-09-30 14:00:00',NULL,NULL,'2022-09-07 07:02:17','2022-09-07 07:02:17'),(142091,1,NULL,1,17893,'2016-10-31 14:00:00',NULL,NULL,'2022-09-07 07:02:18','2022-09-07 07:02:18'),(142092,1,NULL,1,17893,'2016-11-30 14:00:00',NULL,NULL,'2022-09-07 07:02:19','2022-09-07 07:02:19'),(142093,1,NULL,1,17893,'2016-12-31 14:00:00',NULL,NULL,'2022-09-07 07:02:20','2022-09-07 07:02:20'),(142094,1,NULL,1,17893,'2017-01-31 14:00:00',NULL,NULL,'2022-09-07 07:02:21','2022-09-07 07:02:21'),(142095,1,NULL,1,17893,'2017-02-28 14:00:00',NULL,NULL,'2022-09-07 07:02:22','2022-09-07 07:02:22'),(142096,1,NULL,1,17893,'2017-03-31 14:00:00',NULL,NULL,'2022-09-07 07:02:23','2022-09-07 07:02:23'),(142097,1,NULL,1,17893,'2017-04-30 14:00:00',NULL,NULL,'2022-09-07 07:02:24','2022-09-07 07:02:24'),(142098,1,NULL,1,17893,'2017-05-31 14:00:00',NULL,NULL,'2022-09-07 07:02:25','2022-09-07 07:02:25'),(142099,1,NULL,1,17893,'2017-06-30 14:00:00',NULL,NULL,'2022-09-07 07:02:26','2022-09-07 07:02:26'),(142100,1,NULL,1,17893,'2017-07-31 14:00:00',NULL,NULL,'2022-09-07 07:02:27','2022-09-07 07:02:27'),(142101,1,NULL,1,17893,'2017-08-31 14:00:00',NULL,NULL,'2022-09-07 07:02:28','2022-09-07 07:02:28'),(142102,1,NULL,1,17893,'2017-09-30 14:00:00',NULL,NULL,'2022-09-07 07:02:29','2022-09-07 07:02:29'),(142103,1,NULL,1,17893,'2017-10-31 14:00:00',NULL,NULL,'2022-09-07 07:02:30','2022-09-07 07:02:30'),(142104,1,NULL,1,17893,'2017-11-30 14:00:00',NULL,NULL,'2022-09-07 07:02:30','2022-09-07 07:02:30'),(142105,1,NULL,1,17893,'2017-12-31 14:00:00',NULL,NULL,'2022-09-07 07:02:31','2022-09-07 07:02:31'),(142106,1,NULL,1,17893,'2018-01-31 14:00:00',NULL,NULL,'2022-09-07 07:02:32','2022-09-07 07:02:32'),(142107,1,NULL,1,17893,'2018-02-28 14:00:00',NULL,NULL,'2022-09-07 07:02:33','2022-09-07 07:02:33'),(142108,1,NULL,1,17893,'2018-03-31 14:00:00',NULL,NULL,'2022-09-07 07:02:34','2022-09-07 07:02:34'),(142109,1,NULL,1,17893,'2018-04-30 14:00:00',NULL,NULL,'2022-09-07 07:02:35','2022-09-07 07:02:35'),(142110,1,NULL,1,17893,'2018-05-31 14:00:00',NULL,NULL,'2022-09-07 07:02:35','2022-09-07 07:02:35'),(142111,1,NULL,1,17893,'2018-06-30 14:00:00',NULL,NULL,'2022-09-07 07:02:36','2022-09-07 07:02:36'),(142112,1,NULL,1,17893,'2018-07-31 14:00:00',NULL,NULL,'2022-09-07 07:02:37','2022-09-07 07:02:37'),(142113,1,NULL,1,17893,'2018-08-31 14:00:00',NULL,NULL,'2022-09-07 07:02:38','2022-09-07 07:02:38'),(142114,1,NULL,1,17893,'2018-09-30 14:00:00',NULL,NULL,'2022-09-07 07:02:39','2022-09-07 07:02:39'),(142115,1,NULL,1,17893,'2018-10-31 14:00:00',NULL,NULL,'2022-09-07 07:02:40','2022-09-07 07:02:40'),(142116,1,NULL,1,17893,'2018-11-30 14:00:00',NULL,NULL,'2022-09-07 07:02:41','2022-09-07 07:02:41'),(142117,1,NULL,1,17893,'2018-12-31 14:00:00',NULL,NULL,'2022-09-07 07:02:42','2022-09-07 07:02:42'),(142118,1,NULL,1,17893,'2019-01-31 14:00:00',NULL,NULL,'2022-09-07 07:02:43','2022-09-07 07:02:43'),(142119,1,NULL,1,17893,'2019-02-28 14:00:00',NULL,NULL,'2022-09-07 07:02:44','2022-09-07 07:02:44'),(142120,1,NULL,1,17893,'2019-03-31 14:00:00',NULL,NULL,'2022-09-07 07:02:45','2022-09-07 07:02:45'),(142121,1,NULL,1,17893,'2019-04-30 14:00:00',NULL,NULL,'2022-09-07 07:02:46','2022-09-07 07:02:46'),(142122,1,NULL,1,17893,'2019-05-31 14:00:00',NULL,NULL,'2022-09-07 07:02:47','2022-09-07 07:02:47'),(142123,1,NULL,1,17893,'2019-06-30 14:00:00',NULL,NULL,'2022-09-07 07:02:48','2022-09-07 07:02:48'),(142124,1,NULL,1,17893,'2019-07-31 14:00:00',NULL,NULL,'2022-09-07 07:02:49','2022-09-07 07:02:49'),(142125,1,NULL,1,17893,'2019-08-31 14:00:00',NULL,NULL,'2022-09-07 07:02:50','2022-09-07 07:02:50'),(142126,1,NULL,1,17893,'2019-09-30 14:00:00',NULL,NULL,'2022-09-07 07:02:51','2022-09-07 07:02:51'),(142127,1,NULL,1,17893,'2019-10-31 14:00:00',NULL,NULL,'2022-09-07 07:02:52','2022-09-07 07:02:52'),(142128,1,NULL,1,17893,'2019-11-30 14:00:00',NULL,NULL,'2022-09-07 07:02:52','2022-09-07 07:02:52'),(142129,1,NULL,1,17893,'2019-12-31 14:00:00',NULL,NULL,'2022-09-07 07:02:53','2022-09-07 07:02:53'),(142130,1,NULL,1,17893,'2020-01-31 14:00:00',NULL,NULL,'2022-09-07 07:02:54','2022-09-07 07:02:54'),(142131,1,NULL,1,17893,'2020-02-29 14:00:00',NULL,NULL,'2022-09-07 07:02:55','2022-09-07 07:02:55'),(142132,1,NULL,1,17893,'2020-03-31 14:00:00',NULL,NULL,'2022-09-07 07:02:56','2022-09-07 07:02:56'),(142133,1,NULL,1,17893,'2020-04-30 14:00:00',NULL,NULL,'2022-09-07 07:02:57','2022-09-07 07:02:57'),(142134,1,NULL,1,17893,'2020-05-31 14:00:00',NULL,NULL,'2022-09-07 07:02:58','2022-09-07 07:02:58'),(142135,1,NULL,1,17893,'2020-06-30 14:00:00',NULL,NULL,'2022-09-07 07:02:59','2022-09-07 07:02:59'),(142136,1,NULL,1,17893,'2020-07-31 14:00:00',NULL,NULL,'2022-09-07 07:03:00','2022-09-07 07:03:00'),(142137,1,NULL,1,17893,'2020-08-31 14:00:00',NULL,NULL,'2022-09-07 07:03:01','2022-09-07 07:03:01'),(142138,1,NULL,1,17893,'2020-09-30 14:00:00',NULL,NULL,'2022-09-07 07:03:02','2022-09-07 07:03:02'),(142139,1,NULL,1,17893,'2020-10-31 14:00:00',NULL,NULL,'2022-09-07 07:03:03','2022-09-07 07:03:03'),(142140,1,NULL,1,17893,'2020-11-30 14:00:00',NULL,NULL,'2022-09-07 07:03:03','2022-09-07 07:03:03'),(142141,1,NULL,1,17893,'2020-12-31 14:00:00',NULL,NULL,'2022-09-07 07:03:04','2022-09-07 07:03:04'),(142142,1,NULL,1,17893,'2021-01-31 14:00:00',NULL,NULL,'2022-09-07 07:03:05','2022-09-07 07:03:05'),(142143,1,NULL,1,17893,'2021-02-28 14:00:00',NULL,NULL,'2022-09-07 07:03:06','2022-09-07 07:03:06'),(142144,1,NULL,1,17893,'2021-03-31 14:00:00',NULL,NULL,'2022-09-07 07:03:07','2022-09-07 07:03:07'),(142145,1,NULL,1,17893,'2021-04-30 14:00:00',NULL,NULL,'2022-09-07 07:03:08','2022-09-07 07:03:08'),(142146,1,NULL,1,17893,'2021-05-31 14:00:00',NULL,NULL,'2022-09-07 07:03:09','2022-09-07 07:03:09'),(142147,1,NULL,1,17893,'2021-06-30 14:00:00',NULL,NULL,'2022-09-07 07:03:10','2022-09-07 07:03:10'),(142148,1,NULL,1,17893,'2021-07-31 14:00:00',NULL,NULL,'2022-09-07 07:03:11','2022-09-07 07:03:11'),(142149,1,NULL,1,17893,'2021-08-31 14:00:00',NULL,NULL,'2022-09-07 07:03:12','2022-09-07 07:03:12'),(142150,1,NULL,1,17893,'2021-09-30 14:00:00',NULL,NULL,'2022-09-07 07:03:13','2022-09-07 07:03:13'),(142151,1,NULL,1,17893,'2021-10-31 14:00:00',NULL,NULL,'2022-09-07 07:03:14','2022-09-07 07:03:14'),(142152,1,NULL,1,17893,'2021-11-30 14:00:00',NULL,NULL,'2022-09-07 07:03:15','2022-09-07 07:03:15'),(142153,1,NULL,1,17893,'2021-12-31 14:00:00',NULL,NULL,'2022-09-07 07:03:16','2022-09-07 07:03:16'),(142154,1,NULL,1,17893,'2022-01-31 14:00:00',NULL,NULL,'2022-09-07 07:03:17','2022-09-07 07:03:17'),(142155,1,NULL,1,17893,'2022-02-28 14:00:00',NULL,NULL,'2022-09-07 07:03:18','2022-09-07 07:03:18'),(142156,1,NULL,1,17893,'2022-03-31 14:00:00',NULL,NULL,'2022-09-07 07:03:19','2022-09-07 07:03:19'),(142157,1,NULL,1,17893,'2022-04-30 14:00:00',NULL,NULL,'2022-09-07 07:03:20','2022-09-07 07:03:20'),(142158,1,NULL,1,17893,'2022-05-31 14:00:00',NULL,NULL,'2022-09-07 07:03:21','2022-09-07 07:03:21'),(142159,1,NULL,1,17893,'2015-06-30 14:00:00',NULL,NULL,'2022-09-07 07:09:01','2022-09-07 07:09:01'),(142160,1,NULL,1,17893,'2015-07-31 14:00:00',NULL,NULL,'2022-09-07 07:09:02','2022-09-07 07:09:02'),(142161,1,NULL,1,17893,'2015-08-31 14:00:00',NULL,NULL,'2022-09-07 07:09:03','2022-09-07 07:09:03'),(142162,1,NULL,1,17893,'2015-09-30 14:00:00',NULL,NULL,'2022-09-07 07:09:03','2022-09-07 07:09:03'),(142163,1,NULL,1,17893,'2015-10-31 14:00:00',NULL,NULL,'2022-09-07 07:09:04','2022-09-07 07:09:04'),(142164,1,NULL,1,17893,'2015-11-30 14:00:00',NULL,NULL,'2022-09-07 07:09:05','2022-09-07 07:09:05'),(142165,1,NULL,1,17893,'2015-12-31 14:00:00',NULL,NULL,'2022-09-07 07:09:06','2022-09-07 07:09:06'),(142166,1,NULL,1,17893,'2016-01-31 14:00:00',NULL,NULL,'2022-09-07 07:09:07','2022-09-07 07:09:07'),(142167,1,NULL,1,17893,'2016-02-29 14:00:00',NULL,NULL,'2022-09-07 07:09:08','2022-09-07 07:09:08'),(142168,1,NULL,1,17893,'2016-03-31 14:00:00',NULL,NULL,'2022-09-07 07:09:09','2022-09-07 07:09:09'),(142169,1,NULL,1,17893,'2016-04-30 14:00:00',NULL,NULL,'2022-09-07 07:09:09','2022-09-07 07:09:09'),(142170,1,NULL,1,17893,'2016-05-31 14:00:00',NULL,NULL,'2022-09-07 07:09:10','2022-09-07 07:09:10'),(142171,1,NULL,1,17893,'2016-06-30 14:00:00',NULL,NULL,'2022-09-07 07:09:11','2022-09-07 07:09:11'),(142172,1,NULL,1,17893,'2016-07-31 14:00:00',NULL,NULL,'2022-09-07 07:09:12','2022-09-07 07:09:12'),(142173,1,NULL,1,17893,'2016-08-31 14:00:00',NULL,NULL,'2022-09-07 07:09:12','2022-09-07 07:09:12'),(142174,1,NULL,1,17893,'2016-09-30 14:00:00',NULL,NULL,'2022-09-07 07:09:13','2022-09-07 07:09:13'),(142175,1,NULL,1,17893,'2016-10-31 14:00:00',NULL,NULL,'2022-09-07 07:09:14','2022-09-07 07:09:14'),(142176,1,NULL,1,17893,'2016-11-30 14:00:00',NULL,NULL,'2022-09-07 07:09:15','2022-09-07 07:09:15'),(142177,1,NULL,1,17893,'2016-12-31 14:00:00',NULL,NULL,'2022-09-07 07:09:16','2022-09-07 07:09:16'),(142178,1,NULL,1,17893,'2017-01-31 14:00:00',NULL,NULL,'2022-09-07 07:09:17','2022-09-07 07:09:17'),(142179,1,NULL,1,17893,'2017-02-28 14:00:00',NULL,NULL,'2022-09-07 07:09:18','2022-09-07 07:09:18'),(142180,1,NULL,1,17893,'2017-03-31 14:00:00',NULL,NULL,'2022-09-07 07:09:18','2022-09-07 07:09:18'),(142181,1,NULL,1,17893,'2017-04-30 14:00:00',NULL,NULL,'2022-09-07 07:09:19','2022-09-07 07:09:19'),(142182,1,NULL,1,17893,'2017-05-31 14:00:00',NULL,NULL,'2022-09-07 07:09:20','2022-09-07 07:09:20'),(142183,1,NULL,1,17893,'2017-06-30 14:00:00',NULL,NULL,'2022-09-07 07:09:21','2022-09-07 07:09:21'),(142184,1,NULL,1,17893,'2017-07-31 14:00:00',NULL,NULL,'2022-09-07 07:09:22','2022-09-07 07:09:22'),(142185,1,NULL,1,17893,'2017-08-31 14:00:00',NULL,NULL,'2022-09-07 07:09:23','2022-09-07 07:09:23'),(142186,1,NULL,1,17893,'2017-09-30 14:00:00',NULL,NULL,'2022-09-07 07:09:24','2022-09-07 07:09:24'),(142187,1,NULL,1,17893,'2017-10-31 14:00:00',NULL,NULL,'2022-09-07 07:09:24','2022-09-07 07:09:24'),(142188,1,NULL,1,17893,'2017-11-30 14:00:00',NULL,NULL,'2022-09-07 07:09:25','2022-09-07 07:09:25'),(142189,1,NULL,1,17893,'2017-12-31 14:00:00',NULL,NULL,'2022-09-07 07:09:26','2022-09-07 07:09:26'),(142190,1,NULL,1,17893,'2018-01-31 14:00:00',NULL,NULL,'2022-09-07 07:09:27','2022-09-07 07:09:27'),(142191,1,NULL,1,17893,'2018-02-28 14:00:00',NULL,NULL,'2022-09-07 07:09:28','2022-09-07 07:09:28'),(142192,1,NULL,1,17893,'2018-03-31 14:00:00',NULL,NULL,'2022-09-07 07:09:29','2022-09-07 07:09:29'),(142193,1,NULL,1,17893,'2018-04-30 14:00:00',NULL,NULL,'2022-09-07 07:09:29','2022-09-07 07:09:29'),(142194,1,NULL,1,17893,'2018-05-31 14:00:00',NULL,NULL,'2022-09-07 07:09:30','2022-09-07 07:09:30'),(142195,1,NULL,1,17893,'2018-06-30 14:00:00',NULL,NULL,'2022-09-07 07:09:31','2022-09-07 07:09:31'),(142196,1,NULL,1,17893,'2018-07-31 14:00:00',NULL,NULL,'2022-09-07 07:09:32','2022-09-07 07:09:32'),(142197,1,NULL,1,17893,'2018-08-31 14:00:00',NULL,NULL,'2022-09-07 07:09:33','2022-09-07 07:09:33'),(142198,1,NULL,1,17893,'2018-09-30 14:00:00',NULL,NULL,'2022-09-07 07:09:34','2022-09-07 07:09:34'),(142199,1,NULL,1,17893,'2018-10-31 14:00:00',NULL,NULL,'2022-09-07 07:09:35','2022-09-07 07:09:35'),(142200,1,NULL,1,17893,'2018-11-30 14:00:00',NULL,NULL,'2022-09-07 07:09:36','2022-09-07 07:09:36'),(142201,1,NULL,1,17893,'2018-12-31 14:00:00',NULL,NULL,'2022-09-07 07:09:36','2022-09-07 07:09:36'),(142202,1,NULL,1,17893,'2019-01-31 14:00:00',NULL,NULL,'2022-09-07 07:09:37','2022-09-07 07:09:37'),(142203,1,NULL,1,17893,'2019-02-28 14:00:00',NULL,NULL,'2022-09-07 07:09:38','2022-09-07 07:09:38'),(142204,1,NULL,1,17893,'2019-03-31 14:00:00',NULL,NULL,'2022-09-07 07:09:39','2022-09-07 07:09:39'),(142205,1,NULL,1,17893,'2019-04-30 14:00:00',NULL,NULL,'2022-09-07 07:09:40','2022-09-07 07:09:40'),(142206,1,NULL,1,17893,'2019-05-31 14:00:00',NULL,NULL,'2022-09-07 07:09:41','2022-09-07 07:09:41'),(142207,1,NULL,1,17893,'2019-06-30 14:00:00',NULL,NULL,'2022-09-07 07:09:41','2022-09-07 07:09:41'),(142208,1,NULL,1,17893,'2019-07-31 14:00:00',NULL,NULL,'2022-09-07 07:09:42','2022-09-07 07:09:42'),(142209,1,NULL,1,17893,'2019-08-31 14:00:00',NULL,NULL,'2022-09-07 07:09:43','2022-09-07 07:09:43'),(142210,1,NULL,1,17893,'2019-09-30 14:00:00',NULL,NULL,'2022-09-07 07:09:44','2022-09-07 07:09:44'),(142211,1,NULL,1,17893,'2019-10-31 14:00:00',NULL,NULL,'2022-09-07 07:09:45','2022-09-07 07:09:45'),(142212,1,NULL,1,17893,'2019-11-30 14:00:00',NULL,NULL,'2022-09-07 07:09:45','2022-09-07 07:09:45'),(142213,1,NULL,1,17893,'2019-12-31 14:00:00',NULL,NULL,'2022-09-07 07:09:46','2022-09-07 07:09:46'),(142214,1,NULL,1,17893,'2020-01-31 14:00:00',NULL,NULL,'2022-09-07 07:09:47','2022-09-07 07:09:47'),(142215,1,NULL,1,17893,'2020-02-29 14:00:00',NULL,NULL,'2022-09-07 07:09:48','2022-09-07 07:09:48'),(142216,1,NULL,1,17893,'2020-03-31 14:00:00',NULL,NULL,'2022-09-07 07:09:48','2022-09-07 07:09:48'),(142217,1,NULL,1,17893,'2020-04-30 14:00:00',NULL,NULL,'2022-09-07 07:09:49','2022-09-07 07:09:49'),(142218,1,NULL,1,17893,'2020-05-31 14:00:00',NULL,NULL,'2022-09-07 07:09:50','2022-09-07 07:09:50'),(142219,1,NULL,1,17893,'2020-06-30 14:00:00',NULL,NULL,'2022-09-07 07:09:51','2022-09-07 07:09:51'),(142220,1,NULL,1,17893,'2020-07-31 14:00:00',NULL,NULL,'2022-09-07 07:09:52','2022-09-07 07:09:52'),(142221,1,NULL,1,17893,'2020-08-31 14:00:00',NULL,NULL,'2022-09-07 07:09:53','2022-09-07 07:09:53'),(142222,1,NULL,1,17893,'2020-09-30 14:00:00',NULL,NULL,'2022-09-07 07:09:54','2022-09-07 07:09:54'),(142223,1,NULL,1,17893,'2020-10-31 14:00:00',NULL,NULL,'2022-09-07 07:09:55','2022-09-07 07:09:55'),(142224,1,NULL,1,17893,'2020-11-30 14:00:00',NULL,NULL,'2022-09-07 07:09:56','2022-09-07 07:09:56'),(142225,1,NULL,1,17893,'2020-12-31 14:00:00',NULL,NULL,'2022-09-07 07:09:57','2022-09-07 07:09:57'),(142226,1,NULL,1,17893,'2021-01-31 14:00:00',NULL,NULL,'2022-09-07 07:09:58','2022-09-07 07:09:58'),(142227,1,NULL,1,17893,'2021-02-28 14:00:00',NULL,NULL,'2022-09-07 07:09:59','2022-09-07 07:09:59'),(142228,1,NULL,1,17893,'2021-03-31 14:00:00',NULL,NULL,'2022-09-07 07:10:00','2022-09-07 07:10:00'),(142229,1,NULL,1,17893,'2021-04-30 14:00:00',NULL,NULL,'2022-09-07 07:10:01','2022-09-07 07:10:01'),(142230,1,NULL,1,17893,'2021-05-31 14:00:00',NULL,NULL,'2022-09-07 07:10:02','2022-09-07 07:10:02'),(142231,1,NULL,1,17893,'2021-06-30 14:00:00',NULL,NULL,'2022-09-07 07:10:03','2022-09-07 07:10:03'),(142232,1,NULL,1,17893,'2021-07-31 14:00:00',NULL,NULL,'2022-09-07 07:10:04','2022-09-07 07:10:04'),(142233,1,NULL,1,17893,'2021-08-31 14:00:00',NULL,NULL,'2022-09-07 07:10:04','2022-09-07 07:10:04'),(142234,1,NULL,1,17893,'2021-09-30 14:00:00',NULL,NULL,'2022-09-07 07:10:05','2022-09-07 07:10:05'),(142235,1,NULL,1,17893,'2021-10-31 14:00:00',NULL,NULL,'2022-09-07 07:10:06','2022-09-07 07:10:06'),(142236,1,NULL,1,17893,'2021-11-30 14:00:00',NULL,NULL,'2022-09-07 07:10:07','2022-09-07 07:10:07'),(142237,1,NULL,1,17893,'2021-12-31 14:00:00',NULL,NULL,'2022-09-07 07:10:07','2022-09-07 07:10:07'),(142238,1,NULL,1,17893,'2022-01-31 14:00:00',NULL,NULL,'2022-09-07 07:10:08','2022-09-07 07:10:08'),(142239,1,NULL,1,17893,'2022-02-28 14:00:00',NULL,NULL,'2022-09-07 07:10:09','2022-09-07 07:10:09'),(142240,1,NULL,1,17893,'2022-03-31 14:00:00',NULL,NULL,'2022-09-07 07:10:10','2022-09-07 07:10:10'),(142241,1,NULL,1,17893,'2022-04-30 14:00:00',NULL,NULL,'2022-09-07 07:10:11','2022-09-07 07:10:11'),(142242,1,NULL,1,17893,'2022-05-31 14:00:00',NULL,NULL,'2022-09-07 07:10:12','2022-09-07 07:10:12'),(142243,1,NULL,1,17893,'2022-06-30 14:00:00',NULL,NULL,'2022-09-07 07:10:13','2022-09-07 07:10:13'),(142244,1,NULL,1,17893,'2022-06-30 14:00:00',NULL,NULL,'2022-09-07 07:10:13','2022-09-07 07:10:13'),(142245,1,NULL,1,17893,'2022-07-31 14:00:00',NULL,NULL,'2022-09-07 07:10:15','2022-09-07 07:10:15'),(142246,1,NULL,1,17893,'2022-07-31 14:00:00',NULL,NULL,'2022-09-07 07:10:15','2022-09-07 07:10:15'),(142247,1,NULL,1,17893,'2022-08-31 14:00:00',NULL,NULL,'2022-09-07 07:10:17','2022-09-07 07:10:17'),(142248,1,NULL,1,17893,'2022-08-31 14:00:00',NULL,NULL,'2022-09-07 07:10:17','2022-09-07 07:10:17'),(142251,5,NULL,5,17934,'2023-09-28 03:53:00',NULL,NULL,'2022-09-12 03:45:08','2022-10-05 03:56:33'),(142253,5,NULL,5,17934,'2022-09-12 03:52:00',NULL,NULL,'2022-09-12 03:52:09','2022-09-12 03:52:09'),(142255,5,NULL,5,17934,'2022-09-12 03:53:00',NULL,NULL,'2022-09-12 03:53:08','2022-09-12 03:53:08'),(142257,5,NULL,5,17934,'2023-09-12 03:53:00',NULL,NULL,'2022-09-12 03:53:27','2022-09-12 03:53:27'),(142258,5,NULL,5,17934,'2022-10-12 06:03:00',NULL,NULL,'2022-09-12 05:45:12','2022-10-12 06:39:19'),(142259,5,NULL,5,17934,'2022-09-12 05:48:00',NULL,NULL,'2022-09-12 05:48:54','2022-09-12 05:48:54'),(142261,5,NULL,5,17934,'2022-09-12 06:03:00',NULL,NULL,'2022-09-12 06:03:01','2022-09-12 06:03:01'),(142263,5,NULL,5,17934,'2023-09-12 06:03:00',NULL,NULL,'2022-09-12 06:03:13','2022-09-12 06:03:13'),(142265,5,NULL,5,17934,'2023-09-12 03:53:00',NULL,NULL,'2022-09-13 04:22:17','2022-09-13 04:22:17'),(142267,5,NULL,5,17934,'2023-09-12 03:53:00',NULL,NULL,'2022-09-13 04:22:43','2022-09-13 04:22:43'),(142269,5,NULL,5,17934,'2023-09-12 03:53:00',NULL,NULL,'2022-09-13 04:23:05','2022-09-13 04:23:05'),(142271,5,NULL,5,17934,'2023-09-12 03:53:00',NULL,NULL,'2022-09-13 04:27:46','2022-09-13 04:27:46'),(142273,5,NULL,5,17934,'2023-09-12 03:53:00',NULL,NULL,'2022-09-13 04:29:41','2022-09-13 04:29:41'),(142275,5,NULL,5,17934,'2023-09-12 03:53:00',NULL,NULL,'2022-09-13 04:40:08','2022-09-13 04:40:08'),(142278,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-09-13 23:01:24','2022-09-13 23:01:24'),(142280,5,NULL,5,17934,'2022-07-04 01:22:00',NULL,NULL,'2022-09-13 23:03:11','2022-09-13 23:03:11'),(142282,1,NULL,1,17893,'2015-06-30 14:00:00',NULL,NULL,'2022-09-14 23:00:45','2022-09-14 23:00:45'),(142283,1,NULL,1,17893,'2015-07-31 14:00:00',NULL,NULL,'2022-09-14 23:00:46','2022-09-14 23:00:46'),(142284,1,NULL,1,17893,'2015-08-31 14:00:00',NULL,NULL,'2022-09-14 23:00:47','2022-09-14 23:00:47'),(142285,1,NULL,1,17893,'2015-09-30 14:00:00',NULL,NULL,'2022-09-14 23:00:48','2022-09-14 23:00:48'),(142286,1,NULL,1,17893,'2015-10-31 14:00:00',NULL,NULL,'2022-09-14 23:00:49','2022-09-14 23:00:49'),(142287,1,NULL,1,17893,'2015-11-30 14:00:00',NULL,NULL,'2022-09-14 23:00:50','2022-09-14 23:00:50'),(142288,1,NULL,1,17893,'2015-12-31 14:00:00',NULL,NULL,'2022-09-14 23:00:51','2022-09-14 23:00:51'),(142289,1,NULL,1,17893,'2016-01-31 14:00:00',NULL,NULL,'2022-09-14 23:00:52','2022-09-14 23:00:52'),(142290,1,NULL,1,17893,'2016-02-29 14:00:00',NULL,NULL,'2022-09-14 23:00:53','2022-09-14 23:00:53'),(142291,1,NULL,1,17893,'2016-03-31 14:00:00',NULL,NULL,'2022-09-14 23:00:54','2022-09-14 23:00:54'),(142292,1,NULL,1,17893,'2016-04-30 14:00:00',NULL,NULL,'2022-09-14 23:00:55','2022-09-14 23:00:55'),(142293,1,NULL,1,17893,'2016-05-31 14:00:00',NULL,NULL,'2022-09-14 23:00:56','2022-09-14 23:00:56'),(142294,1,NULL,1,17893,'2016-06-30 14:00:00',NULL,NULL,'2022-09-14 23:00:57','2022-09-14 23:00:57'),(142295,1,NULL,1,17893,'2016-07-31 14:00:00',NULL,NULL,'2022-09-14 23:00:58','2022-09-14 23:00:58'),(142296,1,NULL,1,17893,'2016-08-31 14:00:00',NULL,NULL,'2022-09-14 23:00:59','2022-09-14 23:00:59'),(142297,1,NULL,1,17893,'2016-09-30 14:00:00',NULL,NULL,'2022-09-14 23:01:00','2022-09-14 23:01:00'),(142298,1,NULL,1,17893,'2016-10-31 14:00:00',NULL,NULL,'2022-09-14 23:01:01','2022-09-14 23:01:01'),(142299,1,NULL,1,17893,'2016-11-30 14:00:00',NULL,NULL,'2022-09-14 23:01:02','2022-09-14 23:01:02'),(142300,1,NULL,1,17893,'2016-12-31 14:00:00',NULL,NULL,'2022-09-14 23:01:03','2022-09-14 23:01:03'),(142301,1,NULL,1,17893,'2017-01-31 14:00:00',NULL,NULL,'2022-09-14 23:01:03','2022-09-14 23:01:03'),(142302,1,NULL,1,17893,'2017-02-28 14:00:00',NULL,NULL,'2022-09-14 23:01:04','2022-09-14 23:01:04'),(142303,1,NULL,1,17893,'2017-03-31 14:00:00',NULL,NULL,'2022-09-14 23:01:06','2022-09-14 23:01:06'),(142304,1,NULL,1,17893,'2017-04-30 14:00:00',NULL,NULL,'2022-09-14 23:01:06','2022-09-14 23:01:06'),(142305,1,NULL,1,17893,'2017-05-31 14:00:00',NULL,NULL,'2022-09-14 23:01:07','2022-09-14 23:01:07'),(142306,1,NULL,1,17893,'2017-06-30 14:00:00',NULL,NULL,'2022-09-14 23:01:08','2022-09-14 23:01:08'),(142307,1,NULL,1,17893,'2017-07-31 14:00:00',NULL,NULL,'2022-09-14 23:01:10','2022-09-14 23:01:10'),(142308,1,NULL,1,17893,'2017-08-31 14:00:00',NULL,NULL,'2022-09-14 23:01:11','2022-09-14 23:01:11'),(142309,1,NULL,1,17893,'2017-09-30 14:00:00',NULL,NULL,'2022-09-14 23:01:12','2022-09-14 23:01:12'),(142310,1,NULL,1,17893,'2017-10-31 14:00:00',NULL,NULL,'2022-09-14 23:01:13','2022-09-14 23:01:13'),(142311,1,NULL,1,17893,'2017-11-30 14:00:00',NULL,NULL,'2022-09-14 23:01:14','2022-09-14 23:01:14'),(142312,1,NULL,1,17893,'2017-12-31 14:00:00',NULL,NULL,'2022-09-14 23:01:15','2022-09-14 23:01:15'),(142313,1,NULL,1,17893,'2018-01-31 14:00:00',NULL,NULL,'2022-09-14 23:01:16','2022-09-14 23:01:16'),(142314,1,NULL,1,17893,'2018-02-28 14:00:00',NULL,NULL,'2022-09-14 23:01:17','2022-09-14 23:01:17'),(142315,1,NULL,1,17893,'2018-03-31 14:00:00',NULL,NULL,'2022-09-14 23:01:18','2022-09-14 23:01:18'),(142316,1,NULL,1,17893,'2018-04-30 14:00:00',NULL,NULL,'2022-09-14 23:01:18','2022-09-14 23:01:18'),(142317,1,NULL,1,17893,'2018-05-31 14:00:00',NULL,NULL,'2022-09-14 23:01:19','2022-09-14 23:01:19'),(142318,1,NULL,1,17893,'2018-06-30 14:00:00',NULL,NULL,'2022-09-14 23:01:20','2022-09-14 23:01:20'),(142319,1,NULL,1,17893,'2018-07-31 14:00:00',NULL,NULL,'2022-09-14 23:01:21','2022-09-14 23:01:21'),(142320,1,NULL,1,17893,'2018-08-31 14:00:00',NULL,NULL,'2022-09-14 23:01:22','2022-09-14 23:01:22'),(142321,1,NULL,1,17893,'2018-09-30 14:00:00',NULL,NULL,'2022-09-14 23:01:23','2022-09-14 23:01:23'),(142322,1,NULL,1,17893,'2018-10-31 14:00:00',NULL,NULL,'2022-09-14 23:01:25','2022-09-14 23:01:25'),(142323,1,NULL,1,17893,'2018-11-30 14:00:00',NULL,NULL,'2022-09-14 23:01:25','2022-09-14 23:01:25'),(142324,1,NULL,1,17893,'2018-12-31 14:00:00',NULL,NULL,'2022-09-14 23:01:26','2022-09-14 23:01:26'),(142325,1,NULL,1,17893,'2019-01-31 14:00:00',NULL,NULL,'2022-09-14 23:01:27','2022-09-14 23:01:27'),(142326,1,NULL,1,17893,'2019-02-28 14:00:00',NULL,NULL,'2022-09-14 23:01:29','2022-09-14 23:01:29'),(142327,1,NULL,1,17893,'2019-03-31 14:00:00',NULL,NULL,'2022-09-14 23:01:30','2022-09-14 23:01:30'),(142328,1,NULL,1,17893,'2019-04-30 14:00:00',NULL,NULL,'2022-09-14 23:01:31','2022-09-14 23:01:31'),(142329,1,NULL,1,17893,'2019-05-31 14:00:00',NULL,NULL,'2022-09-14 23:01:32','2022-09-14 23:01:32'),(142330,1,NULL,1,17893,'2019-06-30 14:00:00',NULL,NULL,'2022-09-14 23:01:33','2022-09-14 23:01:33'),(142331,1,NULL,1,17893,'2019-07-31 14:00:00',NULL,NULL,'2022-09-14 23:01:34','2022-09-14 23:01:34'),(142332,1,NULL,1,17893,'2019-08-31 14:00:00',NULL,NULL,'2022-09-14 23:01:35','2022-09-14 23:01:35'),(142333,1,NULL,1,17893,'2019-09-30 14:00:00',NULL,NULL,'2022-09-14 23:01:36','2022-09-14 23:01:36'),(142334,1,NULL,1,17893,'2019-10-31 14:00:00',NULL,NULL,'2022-09-14 23:01:37','2022-09-14 23:01:37'),(142335,1,NULL,1,17893,'2019-11-30 14:00:00',NULL,NULL,'2022-09-14 23:01:38','2022-09-14 23:01:38'),(142336,1,NULL,1,17893,'2019-12-31 14:00:00',NULL,NULL,'2022-09-14 23:01:38','2022-09-14 23:01:38'),(142337,1,NULL,1,17893,'2020-01-31 14:00:00',NULL,NULL,'2022-09-14 23:01:40','2022-09-14 23:01:40'),(142338,1,NULL,1,17893,'2020-02-29 14:00:00',NULL,NULL,'2022-09-14 23:01:41','2022-09-14 23:01:41'),(142339,1,NULL,1,17893,'2020-03-31 14:00:00',NULL,NULL,'2022-09-14 23:01:42','2022-09-14 23:01:42'),(142340,1,NULL,1,17893,'2020-04-30 14:00:00',NULL,NULL,'2022-09-14 23:01:43','2022-09-14 23:01:43'),(142341,1,NULL,1,17893,'2020-05-31 14:00:00',NULL,NULL,'2022-09-14 23:01:45','2022-09-14 23:01:45'),(142342,1,NULL,1,17893,'2020-06-30 14:00:00',NULL,NULL,'2022-09-14 23:01:46','2022-09-14 23:01:46'),(142343,1,NULL,1,17893,'2020-07-31 14:00:00',NULL,NULL,'2022-09-14 23:01:47','2022-09-14 23:01:47'),(142344,1,NULL,1,17893,'2020-08-31 14:00:00',NULL,NULL,'2022-09-14 23:01:48','2022-09-14 23:01:48'),(142345,1,NULL,1,17893,'2020-09-30 14:00:00',NULL,NULL,'2022-09-14 23:01:49','2022-09-14 23:01:49'),(142346,1,NULL,1,17893,'2020-10-31 14:00:00',NULL,NULL,'2022-09-14 23:01:49','2022-09-14 23:01:49'),(142347,1,NULL,1,17893,'2020-11-30 14:00:00',NULL,NULL,'2022-09-14 23:01:50','2022-09-14 23:01:50'),(142348,1,NULL,1,17893,'2020-12-31 14:00:00',NULL,NULL,'2022-09-14 23:01:51','2022-09-14 23:01:51'),(142349,1,NULL,1,17893,'2021-01-31 14:00:00',NULL,NULL,'2022-09-14 23:01:52','2022-09-14 23:01:52'),(142350,1,NULL,1,17893,'2021-02-28 14:00:00',NULL,NULL,'2022-09-14 23:01:53','2022-09-14 23:01:53'),(142351,1,NULL,1,17893,'2021-03-31 14:00:00',NULL,NULL,'2022-09-14 23:01:54','2022-09-14 23:01:54'),(142352,1,NULL,1,17893,'2021-04-30 14:00:00',NULL,NULL,'2022-09-14 23:01:55','2022-09-14 23:01:55'),(142353,1,NULL,1,17893,'2021-05-31 14:00:00',NULL,NULL,'2022-09-14 23:01:56','2022-09-14 23:01:56'),(142354,1,NULL,1,17893,'2021-06-30 14:00:00',NULL,NULL,'2022-09-14 23:01:57','2022-09-14 23:01:57'),(142355,1,NULL,1,17893,'2021-07-31 14:00:00',NULL,NULL,'2022-09-14 23:01:58','2022-09-14 23:01:58'),(142356,1,NULL,1,17893,'2021-08-31 14:00:00',NULL,NULL,'2022-09-14 23:01:59','2022-09-14 23:01:59'),(142357,1,NULL,1,17893,'2021-09-30 14:00:00',NULL,NULL,'2022-09-14 23:02:00','2022-09-14 23:02:00'),(142358,1,NULL,1,17893,'2021-10-31 14:00:00',NULL,NULL,'2022-09-14 23:02:01','2022-09-14 23:02:01'),(142359,1,NULL,1,17893,'2021-11-30 14:00:00',NULL,NULL,'2022-09-14 23:02:02','2022-09-14 23:02:02'),(142360,1,NULL,1,17893,'2021-12-31 14:00:00',NULL,NULL,'2022-09-14 23:02:02','2022-09-14 23:02:02'),(142361,1,NULL,1,17893,'2022-01-31 14:00:00',NULL,NULL,'2022-09-14 23:02:03','2022-09-14 23:02:03'),(142362,1,NULL,1,17893,'2022-02-28 14:00:00',NULL,NULL,'2022-09-14 23:02:04','2022-09-14 23:02:04'),(142363,1,NULL,1,17893,'2022-03-31 14:00:00',NULL,NULL,'2022-09-14 23:02:05','2022-09-14 23:02:05'),(142364,1,NULL,1,17893,'2022-04-30 14:00:00',NULL,NULL,'2022-09-14 23:02:06','2022-09-14 23:02:06'),(142365,1,NULL,1,17893,'2022-05-31 14:00:00',NULL,NULL,'2022-09-14 23:02:06','2022-09-14 23:02:06'),(142366,1,NULL,1,17893,'2022-06-30 14:00:00',NULL,NULL,'2022-09-14 23:02:07','2022-09-14 23:02:07'),(142367,1,NULL,1,17893,'2022-07-31 14:00:00',NULL,NULL,'2022-09-14 23:02:08','2022-09-14 23:02:08'),(142368,1,NULL,1,17893,'2022-08-31 14:00:00',NULL,NULL,'2022-09-14 23:02:09','2022-09-14 23:02:09'),(142370,1,NULL,1,17893,'2022-08-31 14:00:00',NULL,NULL,'2022-09-14 23:16:07','2022-09-14 23:16:07'),(142372,1,NULL,1,17893,'2022-08-31 14:00:00',NULL,NULL,'2022-09-14 23:16:36','2022-09-14 23:16:36'),(142375,6,NULL,6,17887,'2021-09-24 05:39:00',NULL,NULL,'2022-09-15 01:40:32','2022-09-15 01:40:32'),(142376,6,NULL,6,17887,'2021-09-24 05:39:00',NULL,NULL,'2022-09-15 01:40:33','2022-09-15 01:40:33'),(142377,6,NULL,6,17887,'2021-09-24 05:39:00',NULL,NULL,'2022-09-15 01:40:38','2022-09-15 01:40:38'),(142382,5,NULL,5,17934,'2022-07-28 02:30:00',NULL,NULL,'2022-09-15 06:42:56','2022-09-15 06:42:56'),(142384,5,NULL,5,17934,'2022-07-28 02:30:00',NULL,NULL,'2022-09-15 06:44:00','2022-09-15 06:44:00'),(142386,5,NULL,5,17934,'2022-07-28 02:30:00',NULL,NULL,'2022-09-15 06:50:18','2022-09-15 06:50:18'),(142387,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-15 23:02:05','2022-09-15 23:02:05'),(142509,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 01:49:00','2022-09-20 01:49:00'),(142511,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 01:49:14','2022-09-20 01:49:14'),(142513,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 01:49:24','2022-09-20 01:49:24'),(142515,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 01:49:40','2022-09-20 01:49:40'),(142517,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 01:51:14','2022-09-20 01:51:14'),(142519,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 01:51:52','2022-09-20 01:51:52'),(142521,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 01:52:15','2022-09-20 01:52:15'),(142523,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 01:52:38','2022-09-20 01:52:38'),(142525,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 01:52:56','2022-09-20 01:52:56'),(142527,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 01:53:15','2022-09-20 01:53:15'),(142529,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 01:55:16','2022-09-20 01:55:16'),(142531,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 01:55:43','2022-09-20 01:55:43'),(142533,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 01:58:51','2022-09-20 01:58:51'),(142535,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 01:59:51','2022-09-20 01:59:51'),(142537,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 02:00:45','2022-09-20 02:00:45'),(142540,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 02:02:56','2022-09-20 02:02:56'),(142542,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 02:03:48','2022-09-20 02:03:48'),(142544,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 02:06:46','2022-09-20 02:06:46'),(142546,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 02:06:58','2022-09-20 02:06:58'),(142548,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 02:07:21','2022-09-20 02:07:21'),(142550,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 02:07:38','2022-09-20 02:07:38'),(142552,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 02:59:40','2022-09-20 02:59:40'),(142554,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 03:01:15','2022-09-20 03:01:15'),(142555,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 03:09:00','2022-09-20 03:09:00'),(142556,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 03:10:06','2022-09-20 03:10:06'),(142557,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 03:10:24','2022-09-20 03:10:24'),(142558,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 03:12:51','2022-09-20 03:12:51'),(142560,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 03:13:29','2022-09-20 03:13:29'),(142567,6,NULL,6,17887,'2023-09-24 05:39:00',NULL,NULL,'2022-09-20 03:33:02','2022-09-20 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Included a migration tool for migrating from Database to File-based email notifications.','[]','new',1,'2021-04-20 13:00:00','2021-04-22 02:50:25','2021-12-09 23:54:08','cba3df22-306a-4913-8266-327ecf9480e8'),(5,1,'Added support for searching by submissions\' field values in the CP Submissions index.','[]','new',1,'2021-04-20 13:00:00','2021-04-22 02:50:25','2021-12-09 23:54:08','9bc1d711-7ab3-45d3-93b9-9d96543e82e0'),(6,1,'Added more granular submission viewing and management permissions. You can now set read-only permissions in addition to management permissions.','[]','new',1,'2021-04-20 13:00:00','2021-04-22 02:50:25','2021-12-09 23:54:08','ac8d7584-a6da-40d4-8515-853357d8fcd0'),(7,1,'Added a setting that allows you to optionally restrict the Forms element field type to only show forms which the user has manage permissions for.','[]','new',1,'2021-04-20 13:00:00','2021-04-22 02:50:25','2021-12-09 23:54:08','a3fa1b97-3174-49b6-8471-4f5d4c57bcf7'),(8,1,'Added ability to load reCAPTCHA scripts (and checkbox field if using v2 Checkbox) only once the site visitor interacts with the form.','[]','new',1,'2021-04-20 13:00:00','2021-04-22 02:50:25','2021-12-09 23:54:08','7e70c1a4-a818-4e77-a8b9-5dfa80b437e2'),(9,1,'Added export profile developer events, allowing the addition of custom exporters.','[]','new',1,'2021-04-20 13:00:00','2021-04-22 02:50:25','2021-12-09 23:54:08','de96a401-5cbc-436d-9fe7-0a64c849c460'),(10,1,'Various improvements to Freeform\'s JS, including optimization to no longer include excess polyfills, no longer fetching field-specific scripts if the fields aren\'t present in the form, loading the JS as a separate \'freeform/plugin.js\' file path, and \'freeform.loadFreeformPlugin()\' to load the JS manually in your template.','[]','new',1,'2021-04-20 13:00:00','2021-04-22 02:50:25','2021-12-09 23:54:08','956b3447-a4ac-456c-8dd3-f38c822913b4'),(11,2,'Freeform 3.11+ introduced changes to how its front-end scripts are inserted into pages (as static URLs). If you have server rules applied to JS and CSS files, you may run into issues. If this is the case, please upgrade to Freeform 3.11.2 immediately, and then switch the behavior back to previous approaches (\'As Files\' introduced in 3.10 or \'Inline\' as it worked previously before 3.10+). This is a new \'Freeform Script Insert Type\' setting available in the General Settings of Freeform 3.11.2 or with Project Config as `scriptInsertType: files`.','[]','warning',1,'2021-04-28 13:00:00','2021-04-28 20:42:32','2021-12-09 23:54:03','84c92b42-c849-43b7-b27f-74828460e765'),(12,5,'The Freeform 3.12 beta is now underway! New features include a new Drag & Drop File Upload field type, improved form processing, self-diagnostics page and many other additions, improvements and fixes! If you\'d like to be a part of the 3.12 beta, please visit the following page for instructions and more details: https://docs.solspace.com/craft/freeform/v3/setup/betas.html','[]','info',1,'2021-09-02 13:03:00','2021-09-02 23:47:16','2021-12-09 23:54:03','19c8c3df-d382-4ded-aa0d-c82cbd1f5733'),(13,6,'Check out the Freeform 3.12 beta! It includes a new SAVE & CONTINUE LATER feature that allows your users to save their form progress and come back at a later time to complete the form! Also included is a new PREMIUM FILE UPLOAD field type that shows file thumbnails and upload progress, as well as memory of the uploaded file(s) if there\'s an error on submit or editing an existing submission, etc. If you\'d like to be a part of the 3.12 beta, please visit the following page for instructions and more details: https://docs.solspace.com/craft/freeform/v3/setup/betas.html','[]','info',1,'2021-11-05 13:00:00','2021-11-07 11:59:04','2021-12-09 23:54:03','3f9710a0-1af5-463d-88f6-3b98693e8bc6'),(14,7,'Freeform 3.12 is now available! It includes a wide range of new features and significant improvements to performance and reliability. Introducing the new SAVE & CONTINUE LATER feature that allows your users to save their form progress and come back at a later time to complete the form! Also included is the ability to limit how many submissions a form can have and a new PREMIUM FILE UPLOAD field type that shows file thumbnails and upload progress, as well as memory of the uploaded file(s) if there\'s an error on submit or editing an existing submission, etc.','[]','info',1,'2021-11-14 14:00:00','2021-11-15 04:29:48','2021-12-09 23:54:03','6aea38ed-4438-41ca-8c77-b5a11ecf39ac'),(15,12,'If you are using single checkbox fields with any of your multi-page forms, there may be a problem. In Freeform 3.12.0-3.12.7, multi-page forms that contain checkboxes will always save to the database as checked, even if they were not checked by the submitter. Please update to Freeform 3.12.8+ as soon as possible.','[\"forms.multiPage == true\"]','warning',1,'2021-12-02 14:00:00','2021-12-03 01:49:26','2021-12-09 23:54:03','d6efd546-db59-48f2-9ed9-5f4c763f1266'),(16,13,'Would you be willing to take a few minutes to complete a survey about your experience with Freeform? We value your feedback and you will also be entered into a draw to win a $100* Amazon gift card! It should only take a couple of minutes and you can remain anonymous if you like. Visit the following link to complete: https://solspace.typeform.com/to/ajYYOwK2\n  *For those participants outside the USA, we can provide an Amazon gift card suitable for your country of residence.','[]','info',0,'2022-01-20 14:00:00','2022-01-20 22:02:10','2022-01-20 22:02:10','29bc99a7-655d-43bf-8fa5-877b122dc392'),(17,14,'Freeform 3.13 is now available! Exciting new features include handling Success Behavior of forms directly inside the form builder, the ability to set Close Dates on forms, restrict forms to logged-in users only (and other combinations), storing of author IDs of logged-in users that submit forms (and accessing that author data throughout the control panel and front end), and the addition of the Surveys & Polls form type! For more information, visit: https://docs.solspace.com/freeform/news','[]','info',0,'2022-02-28 14:00:00','2022-02-28 18:05:16','2022-02-28 18:05:16','81dcdc77-22cf-4200-991e-ba0348c701e5'),(18,18,'It appears that your site is using an older HubSpot CRM integration. HubSpot recently announced that they have switched from API Key authentication to Private Apps. Any existing integration must be switched before November 30, 2022. This change will break existing integrations and requires an update to Freeform to fix the connection. Please update Freeform to 4.0.1 or greater and follow the special instructions here: https://docs.solspace.com/freeform/hubspot-update','[\"\\\"Solspace\\\\\\\\Freeform\\\\\\\\Integrations\\\\\\\\CRM\\\\\\\\HubSpot\\\" in general.crm\"]','critical',0,'2022-09-01 13:00:00','2022-09-01 22:04:14','2022-09-01 22:04:14','e3188000-717f-4256-a7a3-b7789e278ba4'),(19,20,'In Craft 4.3.2+, the links to view and edit individual submissions in the control panel have disappeared. To resolve this issue, please update to Freeform 4.0.8+.','[\"system.craftVersion matches \'/^4\\\\.3(\\\\..*)?/\'\"]','critical',0,'2022-11-21 13:00:00','2022-11-21 20:38:15','2022-11-21 20:38:15','a88c7cec-fe02-43ca-b4fb-8f68b1bbb651');
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06:29:59','83ad2160-e8c5-49c1-901d-09d26073cf87'),(19,'textarea','valuesWhatDoYouStandForAndHowDoYouOperate','Values—What do you stand for and how do you operate?',0,NULL,NULL,'2021-04-22 09:54:48','2021-04-22 09:54:48','b6fbce2b-ce23-4cf3-bd8c-85f9802c30e9'),(20,'textarea','cultureHowDoYouAndYourPeopleThinkAndBehaveAtWork','Culture—How do you and your people think and behave at work?',0,NULL,NULL,'2021-04-22 09:55:16','2021-04-22 09:55:16','f69ef577-7b17-4e3e-822a-2bedee7dc3da'),(21,'textarea','engagementHowDoYourPeopleAndCustomersInteractWithYourBrand','Engagement—How do your people and customers interact with your brand?',0,NULL,NULL,'2021-04-22 09:55:35','2021-04-22 09:55:35','d868582d-928b-454c-9f08-0266bc5e3021'),(22,'textarea','yourPeople','Your people',0,NULL,NULL,'2021-04-22 09:56:39','2021-04-22 09:56:39','ae63a7e4-73ab-42f2-bc2d-6f23208e55bf'),(23,'textarea','yourCustomers','Your customers',0,NULL,NULL,'2021-04-22 09:57:03','2021-04-22 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10:05:15','5e036a65-7707-4bda-abab-5284a65c43f4'),(39,'textarea','opportunitiesWhatCanYourBrandAchieveForYourBusinessorganisation','Opportunities—What can your brand achieve for your business/organisation?',0,NULL,NULL,'2021-04-22 10:05:40','2021-04-22 10:05:40','63f9fd09-1e79-40e9-81c8-258aea314848'),(40,'textarea','outcomesWhatNeedsToBeDoneAsAResultOfThisAudit','Outcomes—What needs to be done as a result of this audit? 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INSERT INTO `freeform_submissions_brand_audit_1` VALUES (14833,'12940','There is a requirement in Australia for a business like us to exist. To stock, supply and service the (hell out of) many companies that need our product(s) in Australia. If we didn’t exist, someone else will do it or our customers will have to take on that responsibility which is not normally in their scope.   ','James McIlwraith','Anyone that wants to buy mild carbon steel pipe. From a one off cash sale person looking to make a smoker/BBQ to a multimillion dollar run Building Contractor. 90% of our business are return customers. ','A family owned and run business, 3rd generation. Who are here to exist for a long time not a short time. Our relationships with our customers are key and we plan to grow with them not sting them. Our easy to deal with approach helps give our edge against our competitors. Along with quick responses and quick managerial decisions. \r\nInternally, we are strong believers in a solid work life balance. Our environment is one of family. Hence the high number of long term staff members. \r\n','We try to keep it warm, fun, family orientated professional, and goal driven. It stems from the senior management down to everyone. Me personally, I like to help my staff with career and personal (if asked) development/progression. ','On our site. Face to face in our yard or office. ','Face to face, phone, email. We try and entertain our big clients on a regular basis. ','Surepipe NSW. A leader in steel pipe storing and distribution. ','The best service and knowledge in providing any steel pipe requirement. ','NSW started in a small yard in Wollongong and has now become a leader in supplying Steel pipes into the NSW market. With added value in processing to the pipes if required. ','To continue growing the business in all markets and to be the only brand all our customers think of when they require steel pipe. ','','','Civil Piling. Marine Piling. Tunnel Boring. Screw piling. Structural applications - Fabrications. Pipelines. Drilling.  ','Steelpipes. Van Leeuwen. Atlas. Gordon Adams. Surplus dealers. Steel Traders/Project teams. Bendworx. ABFI','We admire none really. You can say we like the larger family run businesses like Southern steel Group (Steelpipes) because they were once small as well. ','Reliable supply. Easy to deal with. Straight forward answers. No ones perfect, so when there is a problem they want a supplier to face it not run away from it. Quick responses. A supplier that knows the product/technical data. ','At the for-front of people’s minds when they have a steel pipe requirement/thought/understanding/question. ','Brochures, writing tools, writing pads, drinking travel mug. Hats. T-shirts. Stubby coolers. Website. ','Pens. Calculators. Rulers. USB. Standard mugs. Stickers. Manufacturing Specifications summary sheets/quick referencing. ','Not too sure. We do not sell into retail, so TV or radio ads are not too affective. Most of our customers are repeat business. i.e. once a year to once a week. Our competitors can sell the exact same product (we buy from the same manufacturers). \r\n\r\nMaybe a campaign into the designers/engineers and decision makers on who uses or products. Which is hard because that is very broad.','Straight Answers. Quick responses. Knowledge on what you are talking about. Friendliness. Partnering on projects. ','More exposure to other jobs and people looking for Steel pipes. When people think of steel pipe they think of Surepipe NSW and their staff first before anyone else. ','A marketing strategy that everyone in the organization understands and can follow so we achieve the same goal. More business! Maybe sales and customer service training for front line staff that haven’t been with the company too long.');
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Please let me know if you\'re interested and I can give you some information about what I do, how I do it, and what it costs.  \r\n\r\nI would love the opportunity to work with you, so please let me know if you\'re interested.  \r\n  \n\n- Mario Ferguson'),(74061,'Bryan','SWOL','completeswolness@gmail.com','80087355','testing TESTing are you testing for peptides? if so, don\'t call me'),(74084,'Backlitdnm','Backlitdnm','reedslaker@gmail.com','89031234567','ancient and medieval Latin,'),(74150,'Ryan','Murray','ryanmurrayemail@gmail.com','0422483994','Test'),(74157,'Mojavekoh','Mojavekoh','vtetreau@hotmail.com','89031234567','number of surviving European'),(74158,'Terra','Michealson','terra@myloginsecurity.com','06-84753307','Invite You to Test Hosting Service\r\n\r\nHi,\r\n \r\nI\'m Terra from the American Hosting Association.\r\n\r\nI’m reaching out to you because we are looking for bloggers/site owners like you to test the Bluehost hosting service.  \r\n\r\nBluehost is an excellent hosting service recommended by WordPress.org\r\n\r\nFr.ee WordPress Migration|30-Day Hosting Money-back Guarantee\r\n\r\nYou can visit https://www.myloginsecurity.com/hosting/ if you are interested.\r\n\r\nThank you for your time,\r\n\r\nTerra Michealson\r\n\r\n^^^^^^^^\r\nUnsubscribe: https://www.myloginsecurity.com/unsubscribe\r\n'),(74159,'One1winSpind','One1winSpindDG','salmrjrobysg1u9xf2roy@gmail.com','83951553876','A tolerable sports play provides long-distance gains, not second gains. There are tons of tips on the internet on how to bet on sports. It is unoppressive to wake up b stand up c mount jumbled in them. Our top of the most beneficent sports betting resolution cure you sort absent from the offers of the bookmakers. \r\n \r\nThis article is politesse of <a href=https://1win-one.in>1win bet apk</a> Betting Academy. On sports betting, take tests, earn familiarity and form the leaderboard. Outrun the editor-in-chief! \r\n \r\nHow to shape a good hazard \r\nBefore compiling a list of outdo sports bets, we thinks fitting describe the plain criteria recompense high-quality betting. \r\n \r\nPecuniary discipline \r\n \r\nMaking a material chance means not losing money. The area of the risk must not outrun the allowable losses. It is tucker if the first wager is made in a proof, practical mode. \r\n \r\nThere are bookmakers who turn a loosen punt as a bonus. Choose a fiscal management game if you proceed to stake on an persistent basis. \r\n \r\nApprehension of the show off \r\n \r\nYou ought to cause a profoundly facts of the rules, the specifics of tournaments, the characteristics of teams, athletes. Most players elect the most popular sports appropriate for betting: football, basketball, hockey, tennis. \r\n \r\nPre-match dissection and crucial approximate \r\n \r\nJudge from the many sports betting strategies that are favourable for the sake you. At the verbatim at the same time without delay, there is no be in want of to impetuously heed abstract schemes that are effective just on paper. Supplement them with your erudition, abduct into account your own pre-match analysis an eye to each event. \r\n \r\nAllowable odds \r\n \r\nThis is a biased factor. There are players looking for value - odds overrated by the bookmaker. Others pick averages of 1.80-2.10. \r\n \r\nThe main muff that a beginner should circumvent is betting on coarse quotes around 1.10-1.30. \r\n \r\nRemember the opener idea of haughtiness betting: it is elevate surpass to shake off a strictly adjusted venture than to win a casual one. \r\n \r\nWhere to risk on sports \r\nUnvaried when playing with a plus at a gap, this does not backing that you at one\'s desire make your money. It is leading not to transfer your money to scammers. Total the bookmaker companies that furnish betting on matches, you have occasion for to choose a honourable office. Indistinct on the following criteria: \r\n \r\nthe task works legally on the sector of Russia - this guarantees the payment of your funds; \r\nThe <a href=https://1win-one.in>onewin</a> true website offers high-quality functionality - a large shopping list, wanton Charged, video broadcasts, a at the ready versatile application, and so on; \r\nmiddle-of-the-road bookmaker brink providing weighty odds. Your results at a distance depend on it; \r\nreviews of material customers and rating of bookmakers.'),(74160,'Jesus','Harwood','do-not-reply@gmail.com','079 0542 9194','Hi, We are providing very cost effective and results driven Google ranking services.\r\n\r\n We can assist you in getting on the first page of Google in 3 to 5 months and our SEO campaign starts at $150.\r\n\r\n If you\'re looking to avail this kind of service, or to outsource the work of your clients, please send a quick email to us.\r\n\r\nReply \" Interrested \" to below address\r\nmiyuru@swissedv.lk\r\n\r\n'),(74161,'Focusmue','Focusmue','mwhite@mchsi.com','89031234567','term manuscript (late lat.manuscriptum,'),(84926,'Ryan','Murray','ryan@newwordorder.com.au','0422483994','Just testing out the HS code integration.'),(87633,'Gerson','Monday','gersonmonday5@gmail.com','08156797950','Please change my life :pray::pray:\r\nThank you.'),(94204,'Kelechi','Okafor','kelechikalu326@gmail.com','08069415051','I just want to know the process to over come poverty,  I mean what to do?'),(97271,'Joseph','Hernández','josephmiguel000@gmail.com','8299191329','Me encanta el proyecto '),(103511,'Adeel','Farooq','getcrmconsultants@gmail.com','+1 (408) 909-4295','Hello there ,\r\n\r\nHope you are doing well. I just wanted to write a quick note to you and explore if there is an opportunity to collaborate. We are based in Pakistan & would love to collaborate in any project you might need some support, we also offer white labeling service.\r\n\r\nWe specialize in these services:\r\n\r\n:white_check_mark:    Automation Integration.\r\n:white_check_mark:   CRM Management/consultation (Infusionsoft/Keap, Hubspot, Kartra, Zoho, Activecampaign, GHL), etc.\r\n:white_check_mark:   CRM Migration (Infusionsoft/Keap, Hubspot, Kartra, Zoho, Activecampaign, GHL), etc.\r\n:white_check_mark:   Webinars (Webinar Jam, EverWebinar/EverGreen Webinar, GotoWebinar) etc\r\n:white_check_mark:   Wordpress Website Development\r\n:white_check_mark:    Landing Page Builder (Clickfunnels, Lead Pages) etc\r\n:white_check_mark:    Facebook Marketing\r\n:white_check_mark:  Admin Support (Excel related tasks, PDF To Excel or PDF To Word) etc\r\n:white_check_mark:   Website Data Scraping\r\n\r\nLet me know if you come across any project where we can work together. Looking forward to doing business with you. Thank You!\r\n\r\nRegards,\r\nAdeel  Farooq\r\nCRM & Automation Integrations Consultant\r\nPhone & Whats app: +1(408) 909-4295\r\nGet CRM Consultant\r\nhttps://www.getcrmconsultant.com\r\n'),(106871,'Sam ','Pearce','sampearce.mua@gmail.com','0403331305','Hey guys!\r\n\r\nJust want to touch base and say Hello! My name is Sam and I am a freelance Makeup Artist /Producer in QLD. Would love to work with you guys at New Word Order and jump on board if you ever need!\r\n\r\nwww.sampearce.com.au – my work (My CV in About Me section) \r\n\r\nAlso, if you ever need any Art Department across the board for campaigns or productions I co-run The One Stop Art Shop - www.theonestopartshop.com.au. Would love to help with crewing for any upcoming jobs. \r\n\r\nHave a great afternoon! \r\nThanks!'),(106872,'Colette','Landolt','colette.landolt@justice.qld.gov.au','0409 448 657','Hi\r\nI\'m contacting you from the QLD Office of Liquor and Gaming Regulation (part of the Dept of Justice). We have a strategy document that we would like designed and we were hoping we could meet up with you and have a chat about it.  Any chance you\'d be available on Thursday next week? Give me a call and we\'ll see what we can tee up. Thanks '),(123478,'Ryan','Murray','ryanmurrayemail@gmail.com','0422483994','test');
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/*!40000 ALTER TABLE `matrixblocks` ENABLE KEYS */;
UNLOCK TABLES;
commit;

--
-- Dumping data for table `matrixblocks_owners`
--

LOCK TABLES `matrixblocks_owners` WRITE;
/*!40000 ALTER TABLE `matrixblocks_owners` DISABLE KEYS */;
set autocommit=0;
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/*!40000 ALTER TABLE `matrixblocks_owners` ENABLE KEYS */;
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--
-- Dumping data for table `matrixblocktypes`
--

LOCK TABLES `matrixblocktypes` WRITE;
/*!40000 ALTER TABLE `matrixblocktypes` DISABLE KEYS */;
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INSERT INTO `matrixblocktypes` VALUES (1,59,7,'Lead text','leadText',1,'2021-05-14 06:12:30','2021-05-14 06:12:30','1730f29f-dfa8-4229-867a-844a7a23c120'),(2,59,8,'Heading and text','headingAndText',2,'2021-05-14 06:12:30','2021-05-14 06:12:30','6bf3dbc1-ec4b-4a10-896f-37727eed41d0'),(3,59,9,'Full width image','fullWidthImage',3,'2021-05-14 06:19:00','2021-05-14 06:19:00','6c95d4e7-93ce-402c-a1b9-684e2bf42065'),(5,76,14,'Question','question',1,'2021-05-25 05:48:21','2021-05-25 05:48:21','e4d4d511-380f-4c4a-b432-9296ba9d0bb2'),(6,59,19,'Image and text','imageAndText',4,'2021-06-03 05:26:29','2021-06-09 23:37:45','3a7a615c-5c19-4d35-bc53-13c7cfa59291'),(7,59,21,'Video grid','videoGrid',5,'2021-06-09 23:37:45','2021-06-09 23:37:45','7b0e68fa-80c5-4fc1-9936-d797141eb9df'),(8,121,25,'Full width heading and text','fullWidthHeadingAndText',1,'2021-06-21 04:26:33','2021-06-21 04:26:33','2cd59aa2-1868-419f-8385-f7dfbb2a9e0b'),(9,121,27,'Red background grid list','redBackgroundGridList',2,'2021-06-21 04:26:33','2021-06-21 04:26:33','07b5b98c-b69c-4c6a-96c2-3812d50793da'),(10,121,28,'People grid','peopleGrid',3,'2021-06-21 04:26:33','2021-06-21 04:26:33','a717fd1e-e201-40af-a6ad-93f6c3492eac'),(11,121,30,'Heading left text right','headingLeftTextRight',4,'2021-06-21 04:26:34','2021-06-21 04:26:34','41b88cf5-a28a-4471-8fe0-f33496141d18'),(12,121,32,'Logo cloud','logoCloud',5,'2021-06-21 04:26:34','2021-06-21 04:26:34','9c8e3dce-6c96-444a-adc7-7a811e3e2422'),(13,152,35,'Heading','heading',1,'2021-07-12 06:54:08','2021-07-12 06:54:08','6b5a81ec-42b1-4118-9fa5-8b6360723b30'),(14,152,36,'Text','text',2,'2021-07-12 06:56:38','2021-07-12 06:56:38','f5d467dc-d887-430b-ac23-9ab8f97a2321'),(15,158,37,'Buttons','buttons',1,'2021-07-12 23:06:24','2021-07-12 23:06:24','a0c5cc5d-7235-4c9b-804b-23a836279f84'),(16,152,41,'Text grid','textGrid',3,'2021-07-13 00:27:14','2021-07-13 00:27:14','63e3d1ea-0cba-42ce-934a-2f0c718081e5'),(17,177,45,'Videos','videos',1,'2021-07-16 04:37:13','2021-07-16 04:37:13','85ab7ac3-f71c-43d5-9d93-0c661816749f'),(18,188,51,'Homepage slideshow','homepageSlideshow',1,'2021-09-10 02:00:16','2021-09-10 02:00:16','e9f3bbb0-9ad3-4e9b-bd4e-820f20147dc6'),(19,213,69,'Accordion block','accordionBlock',1,'2022-06-05 23:23:58','2022-06-05 23:23:58','43d21cba-9078-4e32-9e49-fa0d66991417');
/*!40000 ALTER TABLE `matrixblocktypes` ENABLE KEYS */;
UNLOCK TABLES;
commit;

--
-- Dumping data for table `matrixcontent_accordioncontent`
--

LOCK TABLES `matrixcontent_accordioncontent` WRITE;
/*!40000 ALTER TABLE `matrixcontent_accordioncontent` DISABLE KEYS */;
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/*!40000 ALTER TABLE `matrixcontent_accordioncontent` ENABLE KEYS */;
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--
-- Dumping data for table `matrixcontent_bodycodes`
--

LOCK TABLES `matrixcontent_bodycodes` WRITE;
/*!40000 ALTER TABLE `matrixcontent_bodycodes` DISABLE KEYS */;
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/*!40000 ALTER TABLE `matrixcontent_bodycodes` ENABLE KEYS */;
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--
-- Dumping data for table `matrixcontent_buttons`
--

LOCK TABLES `matrixcontent_buttons` WRITE;
/*!40000 ALTER TABLE `matrixcontent_buttons` DISABLE KEYS */;
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Australia','https://www.servicesaustralia.gov.au/organisations/health-professionals/services/medicare/australian-immunisation-register-health-professionals',1,'link'),(31287,140038,1,'2021-03-12 06:35:57','2021-03-12 06:35:57','5a88b6ec-5957-4a3a-b8f3-83aee20fa108','Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/diseases-infection/immunisation/contacts-resources',1,'link'),(31289,140044,1,'2021-03-12 06:35:57','2021-03-12 06:35:57','1a995059-1cb2-4461-b4d1-dd39468c01b0','Download the fact sheet','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/19_5069-PHN-Adult-Immunisation-factsheet_FINAL_WEB.pdf?mtime=20200429084539&focal=none',1,'link'),(31290,140047,1,'2021-03-12 06:35:57','2021-03-12 06:35:57','76d34911-0e26-4423-a747-561599733706','Visit website','http://www.medicalmums.com.au/',1,'solid'),(31291,140055,1,'2021-03-12 06:35:58','2021-03-12 06:35:58','2626d074-f90f-4f31-9373-eb66cddfdb81','Vaccine management protocol - Metro North HHS','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/VMP-2021-MNPHU_20210305.docx?mtime=20210311152159&focal=none',1,'link'),(31293,140057,1,'2021-03-12 06:35:58','2021-03-12 06:35:58','cc48105c-0797-4b5e-ae6a-0482ac123849','Vaccine management protocol template – Metro North Public Health Unit','http://www.brisbanenorthphn.org.au/content/Document/Templates/Vaccine%20Management%20Protocol%207_2019%20MNPHU(1).docx',1,'link'),(31294,140060,1,'2021-03-12 06:35:58','2021-03-12 06:35:58','bb34b9ba-ecb0-44be-b5ce-595cb7491f38','Immunisation records and data explained - Department of Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/diseases-infection/immunisation/service-providers/instructional-videos-australian-immunisation-register',1,'link'),(31295,140061,1,'2021-03-12 06:35:58','2021-03-12 06:35:58','699c12c5-1302-4b52-95bc-1fb34120e8eb','The Australian Immunisation Register for health professionals – Services Australia','https://www.servicesaustralia.gov.au/organisations/health-professionals/services/medicare/australian-immunisation-register-health-professionals',1,'link'),(31296,140076,1,'2021-03-12 06:35:58','2021-03-12 06:35:58','f1d124cb-be3b-488f-92fd-40926d32a5ec','Metro North Public Health Unit','https://metronorth.health.qld.gov.au/hospitals-services/public-health-unit/cdc/immunisation',1,'link'),(31297,140077,1,'2021-03-12 06:35:58','2021-03-12 06:35:58','f091e552-40e7-41f1-8068-b05097385251','Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/diseases-infection/immunisation/contacts-resources',1,'link'),(31298,140082,1,'2021-03-12 06:35:58','2021-03-12 06:35:58','4b00e133-bcd5-4bf8-b5be-4396fd270a1f','Download the poster','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/19_5069-PHN-Adult-Immunisation-poster_FINAL_WEB.pdf?mtime=20200429084542&focal=none',1,'link'),(31299,140083,1,'2021-03-12 06:35:58','2021-03-12 06:35:58','9fee4c05-d43a-4cbe-80c6-f493105aed66','Download the fact sheet','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/19_5069-PHN-Adult-Immunisation-factsheet_FINAL_WEB.pdf?mtime=20200429084539&focal=none',1,'link'),(31300,140086,1,'2021-03-12 06:35:59','2021-03-12 06:35:59','47060516-e103-49c8-9a5e-9e14414b693e','Visit website','http://www.medicalmums.com.au/',1,'solid'),(31306,140115,1,'2021-03-12 06:36:06','2021-03-12 06:36:06','6cfb2b7d-d987-4cfb-ac6a-da60793318c6','Metro North Public Health Unit','https://metronorth.health.qld.gov.au/hospitals-services/public-health-unit/cdc/immunisation',1,'link'),(31308,140121,1,'2021-03-12 06:36:06','2021-03-12 06:36:06','1074ada9-3dd1-4fe8-94f0-3d7e7c5d014b','Download the poster','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/19_5069-PHN-Adult-Immunisation-poster_FINAL_WEB.pdf?mtime=20200429084542&focal=none',1,'link'),(31310,140125,1,'2021-03-12 06:36:06','2021-03-12 06:36:06','3083736c-ea0a-4117-b2ca-f169eb197062','Visit website','http://www.medicalmums.com.au/',1,'solid'),(31325,140159,1,'2021-03-12 06:39:46','2021-03-12 06:39:46','329af6ee-9f5e-497e-b70a-ad79d4bc72f8','Phase 1b vaccine rollout FAQs','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/COVID-19-Vaccine-FAQ_Brisbane-North-PHN.docx?mtime=20210312163228&focal=none',1,'solid'),(31326,140160,1,'2021-03-12 06:39:46','2021-03-12 06:39:46','6240aa90-0537-4ba0-9500-9ac0c028495b','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(31328,140162,1,'2021-03-12 06:39:46','2021-03-12 06:39:46','6f998c47-6b63-44ee-8bc6-3925971b0367','Vaccine rollout Phase 1b FAQs',NULL,1,'solid'),(31329,140165,1,'2021-03-12 06:39:46','2021-03-12 06:39:46','0c7076bc-a60f-4eaf-a54e-b020101a983d','Read the latest health alerts',NULL,1,'solid'),(31330,140168,1,'2021-03-12 06:39:46','2021-03-12 06:39:46','360b2b40-7312-4ef5-a7b3-3cda58264722','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(31331,140170,1,'2021-03-12 06:39:46','2021-03-12 06:39:46','03d59c53-df81-47a1-960f-2de5511fa1e6','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(31332,140173,1,'2021-03-12 06:39:46','2021-03-12 06:39:46','33593caa-dcd1-4ed9-b3d5-9a13b7f6edb5','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(31335,140180,1,'2021-03-12 06:39:46','2021-03-12 06:39:46','78b8ab88-b979-4e00-8cf3-53b4fd36ed58','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(31336,140183,1,'2021-03-12 06:39:46','2021-03-12 06:39:46','810b0bf4-8e80-46a8-ba90-d810f1a329c5','Subscribe to updates',NULL,1,'solid'),(31337,140185,1,'2021-03-12 06:39:46','2021-03-12 06:39:46','b6744063-c9d8-4efd-95b9-ae6777355e22','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(31340,140191,1,'2021-03-12 06:44:50','2021-03-12 06:44:50','90f2e132-9a06-4930-87f8-74388daf7586','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(31342,140193,1,'2021-03-12 06:44:50','2021-03-12 06:44:50','4f168915-c3dc-4cc5-b453-2da6a391d70a','Vaccine rollout Phase 1b FAQs',NULL,1,'solid'),(31344,140199,1,'2021-03-12 06:44:50','2021-03-12 06:44:50','31e09472-37ff-48ea-a34c-b5a47dfdf425','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(31345,140201,1,'2021-03-12 06:44:50','2021-03-12 06:44:50','a71962b8-746f-4aaa-89e6-1a0594de265d','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(31347,140206,1,'2021-03-12 06:44:50','2021-03-12 06:44:50','eaa1efcc-8caa-47e8-b4ed-6505e88b8897','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(31348,140208,1,'2021-03-12 06:44:50','2021-03-12 06:44:50','d20106fd-9622-4c73-9dd4-25bf1c68e6b3','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(31350,140214,1,'2021-03-12 06:44:50','2021-03-12 06:44:50','f23dc35e-f4bf-4303-9cec-3b318b16b330','Subscribe to updates',NULL,1,'solid'),(31351,140216,1,'2021-03-12 06:44:50','2021-03-12 06:44:50','0fee4523-5bca-4643-80a6-41624c828d0e','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(31690,141314,1,'2021-03-16 02:53:05','2021-03-16 02:53:05','7723b809-062c-4d87-b3f7-4eb0ce7272e0','Browse local positions vacant',NULL,0,'solid'),(31696,141358,1,'2021-03-16 05:21:50','2021-03-16 05:21:50','65144f1e-834c-4266-bbb0-e73b7688569e','General Practitioner Liaison Officer – Health Systems Improvement & Caboolture Hospital','https://brisbanenorthphn.org.au/jobs/general-practitioner-liaison-officer-health-systems-improvement-caboolture-hospital',1,'solid'),(31697,141361,1,'2021-03-16 05:21:50','2021-03-16 05:21:50','ea2f74c3-946b-4935-8477-3b0ce3dc6f04','Browse local positions vacant',NULL,0,'solid'),(31698,141367,1,'2021-03-16 05:22:42','2021-03-16 05:22:42','29c6388f-3011-4b5b-9ad9-ddf3c0b35715','General Practitioner Liaison Officer – Health Systems Improvement & Caboolture Hospital','https://brisbanenorthphn.org.au/jobs/general-practitioner-liaison-officer-health-systems-improvement-caboolture-hospital',1,'solid'),(31699,141370,1,'2021-03-16 05:22:42','2021-03-16 05:22:42','4e93094b-5867-446e-95ff-e299f41a4e1e','Browse local positions vacant',NULL,0,'solid'),(32113,142294,1,'2021-03-16 05:44:22','2021-03-16 05:44:22','f4b16f17-bf8f-4d74-88ec-04c376f1cbf7','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(32114,142295,1,'2021-03-16 05:44:22','2021-03-16 05:44:22','fd821040-5f90-45ac-bc39-8f86175ce98d','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(32115,142297,1,'2021-03-16 05:44:22','2021-03-16 05:44:22','21f1fd8c-2529-492a-8ce9-1d4ece4c9a8b','Download our FAQs for participating phase 1b practices','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/COVID-19-Vaccine-FAQ_Brisbane-North-PHN.docx?mtime=20210312163228&focal=none',1,'solid'),(32116,142298,1,'2021-03-16 05:44:22','2021-03-16 05:44:22','714b55bd-6457-4b05-b7f6-a224754a8a5f','Download our FAQs for non-participating phase 1b practices','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/COVID-19-Vaccine-FAQ_Brisbane-North-PHN_non-participating-practices.pdf?mtime=20210315142631&focal=none',1,'solid'),(32117,142301,1,'2021-03-16 05:44:22','2021-03-16 05:44:22','130f0879-8e49-452a-9cae-9faab2bb04f6','Read the latest health alerts',NULL,1,'solid'),(32118,142304,1,'2021-03-16 05:44:22','2021-03-16 05:44:22','60504d8c-0a46-4d02-9584-10d3e5601025','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(32119,142306,1,'2021-03-16 05:44:22','2021-03-16 05:44:22','88af7ad5-e6b2-475a-8b48-3f531e6ec8b0','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(32120,142309,1,'2021-03-16 05:44:22','2021-03-16 05:44:22','97ef3f6d-810d-4ed4-afac-b872a4742932','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(32121,142311,1,'2021-03-16 05:44:22','2021-03-16 05:44:22','01bc84c2-1131-4826-aa19-69d14e7dcc57','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(32122,142313,1,'2021-03-16 05:44:22','2021-03-16 05:44:22','d467d131-d240-41fe-b25a-4de0eb9628e9','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(32123,142316,1,'2021-03-16 05:44:22','2021-03-16 05:44:22','cfd7d8e8-8617-4787-be48-8936ef79e927','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(32124,142319,1,'2021-03-16 05:44:22','2021-03-16 05:44:22','c63c90fe-6a8a-49f6-9db6-93b64d0bffd0','Subscribe to updates',NULL,1,'solid'),(32125,142321,1,'2021-03-16 05:44:22','2021-03-16 05:44:22','c1587c1b-d44e-4ea9-b61d-391d8ce78e00','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(32126,142322,1,'2021-03-16 05:44:22','2021-03-16 05:44:22','e89297bc-5bee-4429-a871-5ffb4d4fff5e','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(32127,142326,1,'2021-03-16 05:44:26','2021-03-16 05:44:26','6ee233f6-d418-49c5-8f9e-03cffa5e6f37','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(32128,142327,1,'2021-03-16 05:44:26','2021-03-16 05:44:26','6eb69d6b-b1de-47bf-add0-ac4c31d77594','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(32129,142329,1,'2021-03-16 05:44:26','2021-03-16 05:44:26','474cb645-553c-4b60-afff-efb79aae5648','Download our FAQs for participating phase 1b practices','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/COVID-19-Vaccine-FAQ_Brisbane-North-PHN.docx?mtime=20210312163228&focal=none',1,'solid'),(32130,142330,1,'2021-03-16 05:44:26','2021-03-16 05:44:26','63811f8d-81b0-40ba-b091-caba2b1abb76','Download our FAQs for non-participating phase 1b practices','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/COVID-19-Vaccine-FAQ_Brisbane-North-PHN_non-participating-practices.pdf?mtime=20210315142631&focal=none',1,'solid'),(32131,142333,1,'2021-03-16 05:44:26','2021-03-16 05:44:26','3492d79b-6f14-4b05-95b7-eab8b67c3a09','Read the latest health alerts',NULL,1,'solid'),(32132,142336,1,'2021-03-16 05:44:26','2021-03-16 05:44:26','4a94bfb3-d570-43c4-877a-88b8a198209e','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(32133,142338,1,'2021-03-16 05:44:26','2021-03-16 05:44:26','d917b588-59a5-41cf-b304-3e1272e652bf','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(32134,142341,1,'2021-03-16 05:44:26','2021-03-16 05:44:26','3fdedc18-723f-467b-b7d2-5490b3a16d2d','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(32135,142343,1,'2021-03-16 05:44:26','2021-03-16 05:44:26','b4b61d93-3f48-422b-b36b-40993db9b268','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(32136,142345,1,'2021-03-16 05:44:26','2021-03-16 05:44:26','e3f44fe4-47dc-457b-a9f8-5e5579f200f6','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(32137,142348,1,'2021-03-16 05:44:26','2021-03-16 05:44:26','fcc656db-c1c2-4775-b598-76aec333f9cd','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(32138,142351,1,'2021-03-16 05:44:26','2021-03-16 05:44:26','8409a35f-da75-4e99-a659-501e084b11e8','Subscribe to updates',NULL,1,'solid'),(32139,142353,1,'2021-03-16 05:44:26','2021-03-16 05:44:26','8592d826-67a0-4240-bec9-e14029ad023e','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(32140,142354,1,'2021-03-16 05:44:26','2021-03-16 05:44:26','d5e33e1c-9645-47f3-8d01-990f8708091e','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(32224,142511,1,'2021-03-16 22:37:26','2021-03-16 22:37:26','e0ccc479-4b50-4d6c-a8f5-5f51a1bf991d','Vaccine eligibility checker','https://covid-vaccine.healthdirect.gov.au/eligibility',1,'solid'),(32226,142517,1,'2021-03-16 22:37:26','2021-03-16 22:37:26','4310b01f-3e34-40ff-bef7-76920b7e0a65','More information','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/current-status/public-health-directions/border-restrictions/essential-health-care',1,'solid'),(32228,142521,1,'2021-03-16 22:37:26','2021-03-16 22:37:26','9d54efb9-03c9-4612-b0ea-e6d20212687a','Life in Mind','https://www.lifeinmindaustralia.com.au/support-for-those-impacted-by-adverse-events/mental-health-support-for-covid-19',1,'solid'),(32230,142523,1,'2021-03-16 22:37:26','2021-03-16 22:37:26','40d7289d-e543-491e-b57c-7ded2fb06bbc','Lifeline','https://www.lifeline.org.au/get-help/topics/mental-health-and-wellbeing-during-the-coronavirus-covid-19-outbreak',1,'solid'),(32233,142531,1,'2021-03-16 22:37:26','2021-03-16 22:37:26','67c5fe26-0672-4305-b2a4-8967c210b1e6','Salvation Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(32235,142552,1,'2021-03-17 00:14:41','2021-03-17 00:14:41','c29afb23-23ff-4e62-93fb-2cdd410fa9a3','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(32237,142555,1,'2021-03-17 00:14:41','2021-03-17 00:14:41','033bb96b-505a-4dee-9c8a-7fd358f61ad6','Download our FAQs for participating phase 1b practices','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/COVID-19-Vaccine-FAQ_Brisbane-North-PHN.docx?mtime=20210312163228&focal=none',1,'solid'),(32238,142556,1,'2021-03-17 00:14:41','2021-03-17 00:14:41','fcc24fbb-4cb9-44b3-a80c-c302669e12a1','Download our FAQs for non-participating phase 1b practices','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/COVID-19-Vaccine-FAQ_Brisbane-North-PHN_non-participating-practices.pdf?mtime=20210315142631&focal=none',1,'solid'),(32241,142564,1,'2021-03-17 00:14:41','2021-03-17 00:14:41','d2193fc1-ccfa-43c9-beda-87125b162654','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(32242,142567,1,'2021-03-17 00:14:41','2021-03-17 00:14:41','75d3d96a-44e1-4e5e-9f5c-28950d0bcfde','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(32243,142569,1,'2021-03-17 00:14:41','2021-03-17 00:14:41','ef470fa5-288b-45ac-a039-c1ebe393d131','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(32244,142571,1,'2021-03-17 00:14:41','2021-03-17 00:14:41','6603a2ec-e974-404e-b5b2-2e34372b7508','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(32245,142574,1,'2021-03-17 00:14:41','2021-03-17 00:14:41','ad64b0fb-1e33-4cad-98ab-dbec74eedc02','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(32247,142579,1,'2021-03-17 00:14:41','2021-03-17 00:14:41','acdd716d-1fee-4b4f-b8a4-9de154bc1c7d','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(32278,142648,1,'2021-03-17 00:23:11','2021-03-17 00:23:11','00b7ce3e-59b8-43ab-a66f-3bde501e8861','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(32280,142651,1,'2021-03-17 00:23:11','2021-03-17 00:23:11','c4263cb0-4f52-4ca5-a1e4-bde233b082cb','Download our FAQs for non-participating phase 1b practices','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/COVID-19-Vaccine-FAQ_Brisbane-North-PHN_non-participating-practices.pdf?mtime=20210315142631&focal=none',1,'solid'),(32281,142654,1,'2021-03-17 00:23:11','2021-03-17 00:23:11','620e799b-1f3b-46aa-b350-e9b35b0899cf','Read the latest health alerts',NULL,1,'solid'),(32282,142657,1,'2021-03-17 00:23:11','2021-03-17 00:23:11','0ef3de38-9fad-427e-bd2f-1781e5ffdcb5','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(32283,142659,1,'2021-03-17 00:23:11','2021-03-17 00:23:11','1154b713-eee4-42b1-99cb-4ede69156ca8','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(32286,142666,1,'2021-03-17 00:23:11','2021-03-17 00:23:11','b6416a00-57b3-4d28-b5f8-5db7cea27bfa','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(32287,142669,1,'2021-03-17 00:23:11','2021-03-17 00:23:11','9fb28013-dad4-4404-92d8-0e6dffb6c98e','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(32288,142672,1,'2021-03-17 00:23:11','2021-03-17 00:23:11','340cd980-55e0-4ffc-81f0-564005aa86d1','Subscribe to updates',NULL,1,'solid'),(32289,142674,1,'2021-03-17 00:23:11','2021-03-17 00:23:11','aadbc3c6-b43e-4a19-bc68-697393d90807','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(32290,142675,1,'2021-03-17 00:23:11','2021-03-17 00:23:11','cad11780-a842-45dc-a5a6-5fab1433700c','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(32291,142679,1,'2021-03-17 00:48:03','2021-03-17 00:48:03','322aeb89-3865-440c-811c-c4ac9eeb51e6','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(32295,142686,1,'2021-03-17 00:48:03','2021-03-17 00:48:03','94e29516-657e-465e-b719-ce0a3e79a3da','Read the latest health alerts',NULL,1,'solid'),(32298,142694,1,'2021-03-17 00:48:03','2021-03-17 00:48:03','0dd085fb-68f2-47f6-957e-50535bb1b512','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(32299,142696,1,'2021-03-17 00:48:03','2021-03-17 00:48:03','ad488954-6a02-4321-bf9b-5515eb61a422','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(32303,142706,1,'2021-03-17 00:48:03','2021-03-17 00:48:03','f651b82e-161c-4de3-98ea-4a6e6f9fa858','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(32304,142707,1,'2021-03-17 00:48:03','2021-03-17 00:48:03','d9f85232-1b20-47c7-a4ab-d981b2959feb','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(32385,142923,1,'2021-03-17 03:03:13','2021-03-17 03:03:13','e84a038d-a1ce-4757-9d59-b3fafb70aa35','For RACFs',NULL,1,'outline'),(32386,142924,1,'2021-03-17 03:03:13','2021-03-17 03:03:13','31f8ff69-c02d-4a99-b334-bc1786f14086','For community',NULL,1,'outline'),(32390,142933,1,'2021-03-17 03:03:13','2021-03-17 03:03:13','21b050fe-9e5f-4a81-8d83-22f429647413','1 March','https://icampaign.brightlabs.com.au/v/9655/1735665136/email.html?k=W4xOP02DyXw184GaxNI6k7EVQ0egPoLmOBx9MgO143c',1,'solid'),(32392,142935,1,'2021-03-17 03:03:13','2021-03-17 03:03:13','ccaefa26-1735-4934-a65b-126003699270','16 Feb','https://icampaign.brightlabs.com.au/em/message/email/view.php?id=1530234&a=9655&k=GD2emXHkRKAzQIJ0fJHGwEIFIeE2dz_ZwHX44DMI5rE',0,'solid'),(32393,142936,1,'2021-03-17 03:03:13','2021-03-17 03:03:13','45992126-4c62-436e-adc4-3c83dc995d41','1 Feb','https://icampaign.brightlabs.com.au/v/9655/1735651905/email.html?k=xTKPedZf_tzusLKj4h0yTxaX4y8YRk-ekPmKiwMTh58',1,'solid'),(32395,142939,1,'2021-03-17 03:03:13','2021-03-17 03:03:13','1576d2a1-759a-4f17-bb81-b328372a4c75','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(32396,142940,1,'2021-03-17 03:03:13','2021-03-17 03:03:13','85dabbaf-06ea-41f3-9884-63483d18a572','COVID-19 vaccine updates','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/subscribe-to-covid-19-vaccines-updates',1,'solid'),(32398,142944,1,'2021-03-17 03:03:13','2021-03-17 03:03:13','b5c0a348-ffe3-4dcf-88a3-d74dd3fd681f','Queensland Government','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19',1,'outline'),(32402,142957,1,'2021-03-17 03:03:57','2021-03-17 03:03:57','6e48eb63-8042-4942-a861-e7c06ed70fe6','For RACFs',NULL,1,'outline'),(32403,142958,1,'2021-03-17 03:03:57','2021-03-17 03:03:57','1b5f87b8-bcf2-4e3a-880f-ceb5baaf61cd','For community',NULL,1,'outline'),(32405,142964,1,'2021-03-17 03:03:57','2021-03-17 03:03:57','f7b16a4a-a0f8-4436-b49b-055ab5109e54','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(32406,142966,1,'2021-03-17 03:03:57','2021-03-17 03:03:57','6e8efd38-66df-4b26-b21c-4c7a2408f354','15 March','https://icampaign.brightlabs.com.au/v/9655/1735670870/email.html?k=v6G-8gVJ_rvtwoUd2fpEBZ1ZIi86nI02To7omwA0FiU',1,'solid'),(32407,142967,1,'2021-03-17 03:03:57','2021-03-17 03:03:57','0dcb8487-242f-4a9c-af0e-f8844a5e4b33','1 March','https://icampaign.brightlabs.com.au/v/9655/1735665136/email.html?k=W4xOP02DyXw184GaxNI6k7EVQ0egPoLmOBx9MgO143c',1,'solid'),(32408,142968,1,'2021-03-17 03:03:57','2021-03-17 03:03:57','81351f82-6d82-445d-8535-77c9e8a66c6c','23 Feb','https://icampaign.brightlabs.com.au/v/9655/1735663126/email.html?k=onC8sbtofWx9q330xxdb_nSrHla73svE28AQrrximRk',1,'solid'),(32410,142970,1,'2021-03-17 03:03:57','2021-03-17 03:03:57','5c16688d-aace-477a-bfa6-87023b08747e','1 Feb','https://icampaign.brightlabs.com.au/v/9655/1735651905/email.html?k=xTKPedZf_tzusLKj4h0yTxaX4y8YRk-ekPmKiwMTh58',1,'solid'),(32411,142972,1,'2021-03-17 03:03:57','2021-03-17 03:03:57','fd7c725e-61dc-4854-9b0e-549386c921ab','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(32412,142973,1,'2021-03-17 03:03:57','2021-03-17 03:03:57','7468ce55-4aac-47bc-86b0-fa9ffdfaae41','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(32413,142974,1,'2021-03-17 03:03:57','2021-03-17 03:03:57','f895adfd-c07d-4003-ac42-4bf03f309070','COVID-19 vaccine updates','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/subscribe-to-covid-19-vaccines-updates',1,'solid'),(32414,142977,1,'2021-03-17 03:03:57','2021-03-17 03:03:57','40ed76f6-d4c0-4593-8cae-feda139139db','Department of Health','https://www.health.gov.au/',1,'outline'),(32415,142978,1,'2021-03-17 03:03:57','2021-03-17 03:03:57','f5e7ced6-4e54-4410-b609-711e48cdafbe','Queensland Government','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19',1,'outline'),(32416,142979,1,'2021-03-17 03:03:57','2021-03-17 03:03:57','9488a496-4690-4ab9-bff2-f575f07790b6','World Health Organisation','http://who.int/health-topics/coronavirus',1,'outline'),(32453,143059,1,'2021-03-17 03:18:02','2021-03-17 03:18:02','3f829fce-e2b7-4fc7-a495-3298962f7e09','About COVID-19 vaccines','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/about',1,'solid'),(32454,143060,1,'2021-03-17 03:18:02','2021-03-17 03:18:02','552abc37-ae54-4890-a792-f28f66b1bf7e','Queensland vaccine strategy','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout',1,'solid'),(32455,143061,1,'2021-03-17 03:18:02','2021-03-17 03:18:02','a087e6d0-de71-4cf2-bfb5-82b43d68741a','Book an appointment (for 1a eligibility)','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/book',1,'solid'),(32457,143065,1,'2021-03-17 03:18:02','2021-03-17 03:18:02','a064f287-43b9-4b74-aab3-8900cf707bd2','Information for Aboriginal and Torres Strait Islander peoples','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aboriginal-and-torres-strait-islander-peoples-about-covid-19-vaccines',0,'solid'),(32458,143066,1,'2021-03-17 03:18:02','2021-03-17 03:18:02','85641f32-1b47-4545-ba9e-08c4aef61bcb','Information for aged care providers, workers and residents','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines',1,'solid'),(32459,143067,1,'2021-03-17 03:18:02','2021-03-17 03:18:02','a68cfb9d-7c6b-4269-9798-2b86e4bf61c8','Auslan vaccine-explainer videos','https://www.health.gov.au/news/health-alerts/novel-coronavirus-2019-ncov-health-alert/advice-for-people-at-risk-of-coronavirus-covid-19/coronavirus-covid-19-advice-for-people-with-disability#auslan-videos',1,'solid'),(32460,143070,1,'2021-03-17 03:18:02','2021-03-17 03:18:02','df78d3e7-3755-4392-8f8e-bd70b21cc05f','Vaccine eligibility checker','https://covid-vaccine.healthdirect.gov.au/eligibility',1,'solid'),(32461,143071,1,'2021-03-17 03:18:02','2021-03-17 03:18:02','e02c53f1-e1aa-4ff1-a1ad-0b9f1f3ac634','Vaccine service finder','https://covid-vaccine.healthdirect.gov.au/booking/?sid=ca72fa643907520b5ea1d669c7db91a41aa988b6',1,'solid'),(32462,143076,1,'2021-03-17 03:18:02','2021-03-17 03:18:02','4c304f9b-8d60-4332-b591-9b99dd008461','More information','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/current-status/public-health-directions/border-restrictions/essential-health-care',1,'solid'),(32463,143079,1,'2021-03-17 03:18:02','2021-03-17 03:18:02','25821204-7f69-49f8-8fda-8477871dc1a2','Beyond Blue','https://coronavirus.beyondblue.org.au/',1,'solid'),(32464,143080,1,'2021-03-17 03:18:02','2021-03-17 03:18:02','da6e5c2c-4adf-4402-ad44-be242222eb1e','Life in 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vaccines','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/about',1,'solid'),(32473,143098,1,'2021-03-17 03:18:08','2021-03-17 03:18:08','d648d7bd-8549-48f1-a0f8-6963e3a87833','Book an appointment (for 1a eligibility)','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/book',1,'solid'),(32474,143101,1,'2021-03-17 03:18:08','2021-03-17 03:18:08','7d4341a8-5f17-4ca1-8275-46261a0979f3','COVID-19 vaccine in your language','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-in-your-language',1,'solid'),(32475,143102,1,'2021-03-17 03:18:08','2021-03-17 03:18:08','fb4c06d0-a1f6-4c07-9285-9a636d6eab0d','Information for Aboriginal and Torres Strait Islander 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03:18:08','82da0d78-1722-49c7-8b3d-a2fcbc10c3f9','Vaccine eligibility checker','https://covid-vaccine.healthdirect.gov.au/eligibility',1,'solid'),(32479,143108,1,'2021-03-17 03:18:08','2021-03-17 03:18:08','a47fead4-b16e-4ea0-b4ac-48ff5df9b36b','Vaccine service finder','https://covid-vaccine.healthdirect.gov.au/booking/?sid=ca72fa643907520b5ea1d669c7db91a41aa988b6',1,'solid'),(32480,143113,1,'2021-03-17 03:18:08','2021-03-17 03:18:08','3eee25b5-d606-4234-ac86-b4fde9a4193f','More information','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/current-status/public-health-directions/border-restrictions/essential-health-care',1,'solid'),(32481,143116,1,'2021-03-17 03:18:08','2021-03-17 03:18:08','0e0e4c8d-bf71-4b19-bc67-e38244fa2e2c','Beyond Blue','https://coronavirus.beyondblue.org.au/',1,'solid'),(32482,143117,1,'2021-03-17 03:18:08','2021-03-17 03:18:08','9f3df850-83ec-4be2-a7a6-ead2e5bf1cac','Life in Mind','https://www.lifeinmindaustralia.com.au/support-for-those-impacted-by-adverse-events/mental-health-support-for-covid-19',1,'solid'),(32484,143119,1,'2021-03-17 03:18:08','2021-03-17 03:18:08','af2b4823-0035-46fe-8d16-7efe933e7b7e','Lifeline','https://www.lifeline.org.au/get-help/topics/mental-health-and-wellbeing-during-the-coronavirus-covid-19-outbreak',1,'solid'),(32485,143120,1,'2021-03-17 03:18:08','2021-03-17 03:18:08','e8dbccd1-e288-45c6-beea-9b7d3c1447ec','Emerging Minds','https://emergingminds.com.au/',1,'solid'),(32486,143126,1,'2021-03-17 03:18:08','2021-03-17 03:18:08','73f39938-a8ea-4166-9c40-b8451c617da5','St Vincent de Paul','https://www.vinnies.org.au/page/News/National/COVID_19_Update/',1,'solid'),(32487,143127,1,'2021-03-17 03:18:08','2021-03-17 03:18:08','6b0c6541-0d3f-440c-8051-afb5645fdcb1','Salvation Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(32488,143128,1,'2021-03-17 03:18:08','2021-03-17 03:18:08','6d4e8ce8-49a7-4304-9004-9f54faf9bfe9','Wesley Mission','https://www.wesleymission.org.au/covid-19-information/',1,'solid'),(32492,143244,1,'2021-03-18 00:13:45','2021-03-18 00:13:45','46eb6211-065c-4c5a-9855-5ec6faaf4e06','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(32493,143245,1,'2021-03-18 00:13:45','2021-03-18 00:13:45','5a34e58e-a397-48ed-b28e-bb16fb8406cc','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(32494,143247,1,'2021-03-18 00:13:45','2021-03-18 00:13:45','fa661b47-d384-43e2-9bed-ed16ef92b142','Download our FAQs for participating phase 1b practices','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/COVID-19-Vaccine-FAQ_Brisbane-North-PHN.docx?mtime=20210312163228&focal=none',1,'solid'),(32495,143248,1,'2021-03-18 00:13:45','2021-03-18 00:13:45','f7064f75-9839-4e92-8668-7d30f2b9862f','Download our FAQs for non-participating phase 1b practices','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/COVID-19-Vaccine-FAQ_Brisbane-North-PHN_non-participating-practices.pdf?mtime=20210315142631&focal=none',1,'solid'),(32496,143251,1,'2021-03-18 00:13:45','2021-03-18 00:13:45','e3a5adbf-326b-4b14-bd14-15f0d5cae89a','Read the latest health alerts',NULL,1,'solid'),(32497,143254,1,'2021-03-18 00:13:45','2021-03-18 00:13:45','fc897420-f843-43a4-bac4-87356c74e7c7','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(32498,143256,1,'2021-03-18 00:13:45','2021-03-18 00:13:45','e788179a-f1d4-478d-8822-fe646e9b7902','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(32499,143259,1,'2021-03-18 00:13:45','2021-03-18 00:13:45','784117a1-eb96-49cd-b173-16fe797e85b7','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(32500,143261,1,'2021-03-18 00:13:45','2021-03-18 00:13:45','be009b32-b2a0-4696-b3c0-0ebc2e4523bb','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(32501,143263,1,'2021-03-18 00:13:45','2021-03-18 00:13:45','e4d30971-5751-4f85-82bc-a7cc18ef3797','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(32502,143266,1,'2021-03-18 00:13:45','2021-03-18 00:13:45','42afae6e-5af0-456f-87ff-d57888f0cd87','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(32503,143269,1,'2021-03-18 00:13:45','2021-03-18 00:13:45','fb7e4776-13ed-4cd1-9fa4-187d83f97bb5','Subscribe to updates',NULL,1,'solid'),(32504,143271,1,'2021-03-18 00:13:45','2021-03-18 00:13:45','9f090b4a-e324-4ec0-838d-1da99e27752a','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(32505,143272,1,'2021-03-18 00:13:45','2021-03-18 00:13:45','75d2821f-a294-4c25-879f-5342ddfb500f','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(32506,143276,1,'2021-03-18 00:15:01','2021-03-18 00:15:01','186e0464-5b39-42b2-9ba7-cddada7b8ddf','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(32507,143277,1,'2021-03-18 00:15:01','2021-03-18 00:15:01','8c770651-1b7c-47fb-9680-c17a2b191b8a','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(32508,143279,1,'2021-03-18 00:15:01','2021-03-18 00:15:01','73427e76-4392-40bc-98a6-6e1bce1d6150','Download our FAQs for participating phase 1b practices','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/COVID-19-Vaccine-FAQ_Brisbane-North-PHN.docx?mtime=20210312163228&focal=none',1,'solid'),(32509,143280,1,'2021-03-18 00:15:01','2021-03-18 00:15:01','6f24a9b0-4096-4e13-afb1-c1409604c722','Download our FAQs for non-participating phase 1b practices','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/COVID-19-Vaccine-FAQ_Brisbane-North-PHN_non-participating-practices.pdf?mtime=20210315142631&focal=none',1,'solid'),(32510,143283,1,'2021-03-18 00:15:01','2021-03-18 00:15:01','423e8ac1-97f7-426e-81a3-e4f8f0820568','Read the latest health alerts',NULL,1,'solid'),(32511,143286,1,'2021-03-18 00:15:01','2021-03-18 00:15:01','c86cd3f1-03c6-4368-95d2-7a86edb1adc8','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(32512,143288,1,'2021-03-18 00:15:02','2021-03-18 00:15:02','0a573d07-f41e-4d99-ba03-308a03b27aa9','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(32513,143291,1,'2021-03-18 00:15:02','2021-03-18 00:15:02','1c79a134-b6a9-4124-9807-66b70c925c97','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(32514,143293,1,'2021-03-18 00:15:02','2021-03-18 00:15:02','0874607e-5cea-4d18-ba0a-1c8fe60b59a0','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(32515,143295,1,'2021-03-18 00:15:02','2021-03-18 00:15:02','c3bfdf05-d869-4836-b5d3-b91cfc78c9ef','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(32516,143298,1,'2021-03-18 00:15:02','2021-03-18 00:15:02','1ad24ba4-d237-428e-bfaa-61f1f4b334c1','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(32517,143301,1,'2021-03-18 00:15:02','2021-03-18 00:15:02','5095db5a-fb1a-489a-92c0-364e529323f4','Subscribe to updates',NULL,1,'solid'),(32518,143303,1,'2021-03-18 00:15:02','2021-03-18 00:15:02','5cb75e5c-8f8b-4608-99c9-f8e1fc7f7ffb','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(32519,143304,1,'2021-03-18 00:15:02','2021-03-18 00:15:02','5a88b6e7-7ad7-4254-baf2-1f7d59b017c3','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(32520,143308,1,'2021-03-18 00:25:09','2021-03-18 00:25:09','48e4be94-e0ef-4443-a9ba-120b06b6304a','More information','http://health.gov.au/covid19-vaccines',1,'solid'),(32521,143310,1,'2021-03-18 00:25:10','2021-03-18 00:25:10','1c66e9a6-66f6-4381-b807-59becc6ce89b','Frequently Asked Questions','https://www.health.gov.au/resources/publications/covid-19-vaccination-frequently-asked-questions-for-the-covid-19-vaccines-in-residential-aged-care',1,'link'),(32522,143311,1,'2021-03-18 00:25:10','2021-03-18 00:25:10','76db5eb1-eb59-4363-a17c-1bf26cd62fca','Information for workers in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aged-care-providers-and-workers-about-covid-19-vaccines',1,'link'),(32523,143312,1,'2021-03-18 00:25:10','2021-03-18 00:25:10','643f65f9-b688-4e30-9978-1ae5ac1a8d3b','Information for residents in RACFs','https://bit.ly/3b8gYHc',1,'link'),(32524,143313,1,'2021-03-18 00:25:10','2021-03-18 00:25:10','aa02f2e6-2e8a-4604-859b-5dc8acfb6236','Poster for display within RACFs','https://www.health.gov.au/sites/default/files/documents/2021/02/covid-19-vaccination-covid-19-vaccines-for-residential-aged-care-facilities-poster-covid-19-vaccine-covid-19-vaccines-for-residential-aged-care-facilities-poster_0.pdf',1,'link'),(32525,143315,1,'2021-03-18 00:25:10','2021-03-18 00:25:10','8f4b9419-95c8-49f1-a193-bf7e158b2608','Aged care vaccine readiness toolkit','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-aged-care-readiness-toolkit',1,'link'),(32526,143316,1,'2021-03-18 00:25:10','2021-03-18 00:25:10','24c408ae-3687-4ebf-94a1-d249f2600f7e','Consent form for COVID-19 vaccination','https://www.health.gov.au/resources/publications/covid-19-vaccination-consent-form-for-covid-19-vaccination?utm_source=GP+List+DD+and+WM_Current&utm_campaign=adb48e0824-EMAIL_CAMPAIGN_2018_07_27_02_23_COPY_01&utm_medium=email&utm_term=0_4698ba36cb-adb48e0',1,'link'),(32527,143317,1,'2021-03-18 00:25:10','2021-03-18 00:25:10','10db4868-8e52-46e8-bbee-c5ce79483e4f','Department of Health information and resources','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-for-aged-care-providers-and-workers',1,'link'),(32528,143319,1,'2021-03-18 00:25:10','2021-03-18 00:25:10','d26665f7-64f9-4eaf-8252-11975b07f880','ATAGI: Advice on the relative timing of administering influenza and COVID-19 vaccines in 2021','https://www.health.gov.au/resources/publications/covid-19-vaccination-atagi-advice-on-influenza-and-covid-19-vaccines',1,'outline'),(32529,143320,1,'2021-03-18 00:25:10','2021-03-18 00:25:10','9fe21b48-6e48-46af-8616-df4f5d97be6b','AHPPC: Statement on COVID-19 and influenza vaccination requirements for aged care workers','https://www.health.gov.au/news/australian-health-protection-principal-committee-ahppc-statement-on-covid-19-and-influenza-vaccination-requirements-for-aged-care-workers',1,'outline'),(32530,143322,1,'2021-03-18 00:25:10','2021-03-18 00:25:10','723c5cb9-3f3c-4904-958b-c86fd8d06af0','Part 1: Preparing for the vaccine rollout in Brisbane North RACFs','https://www.youtube.com/watch?v=3BNaB811O_k',1,'solid'),(32531,143323,1,'2021-03-18 00:25:10','2021-03-18 00:25:10','02aba925-bc97-474b-a93a-775dd1528656','Part 2: Preparing for the vaccine rollout in Brisbane North RACFs','https://youtu.be/AATe_vJ3c3w',1,'solid'),(32532,143328,1,'2021-03-18 00:25:10','2021-03-18 00:25:10','20765357-8b2b-4c47-80ad-28e438c88e0e','Aged care resources on the DoH website','https://www.health.gov.au/resources/collections/coronavirus-covid-19-resources-for-health-professionals-including-aged-care-providers-pathology-providers-and-health-care-managers#health-and-aged-care-workers',1,'link'),(32533,143329,1,'2021-03-18 00:25:10','2021-03-18 00:25:10','fd74147e-1e7b-41bf-98a8-3206e15e60f6','Subscribe to aged care sector announcements','https://www.health.gov.au/using-our-websites/subscriptions/subscribe-to-aged-care-sector-announcements-and-newsletters',1,'link'),(32534,143330,1,'2021-03-18 00:25:10','2021-03-18 00:25:10','57d06cc4-6f13-49e3-bc74-d57006077ab4','Leading Age Services Australia','https://lasa.asn.au/covid-19',1,'link'),(32535,143331,1,'2021-03-18 00:25:10','2021-03-18 00:25:10','2cf24b58-86e9-46ac-b9c7-425c11b5561e','Aged and Community Services Australia','https://www.acsa.asn.au/Home/Aged-Care-Emergency-Planning/Coronavirus',1,'link'),(32670,143539,1,'2021-03-18 00:34:22','2021-03-18 00:34:22','bf76a03b-2478-4282-9cc7-7c526a0779fd','For GPs',NULL,1,'link'),(32671,143540,1,'2021-03-18 00:34:22','2021-03-18 00:34:22','fc86e1fa-09c7-4ed5-bfd1-9bea13a04158','For RACFs',NULL,1,'link'),(32672,143541,1,'2021-03-18 00:34:22','2021-03-18 00:34:22','7286ec9d-8095-4e91-afa5-a014bacc87bb','For community',NULL,1,'link'),(32673,143546,1,'2021-03-18 00:34:22','2021-03-18 00:34:22','abfee5ae-cfe7-4c84-94c8-af193c3fe1ae','Learn more','https://anytimehealthadvice.org.au/',1,'link'),(32674,143547,1,'2021-03-18 00:34:22','2021-03-18 00:34:22','90074e97-877f-4743-9d4b-de8b3e9e5a2a','Visit the symptom checker','https://www.healthdirect.gov.au/symptom-checker/tool',1,'link'),(32675,143548,1,'2021-03-18 00:34:22','2021-03-18 00:34:22','f7854127-a38c-48ca-bda7-7fe56c3b16ba','Order a fridge magnet','https://anytimehealthadvice.org.au/#free-magnet',1,'link'),(32676,143559,1,'2021-03-18 00:34:34','2021-03-18 00:34:34','c903d229-befb-49d0-a817-9e7c27c2b187','For GPs',NULL,1,'link'),(32677,143560,1,'2021-03-18 00:34:34','2021-03-18 00:34:34','991d745c-c1d5-4969-be69-9dbaa98d49fe','For RACFs',NULL,1,'link'),(32678,143561,1,'2021-03-18 00:34:34','2021-03-18 00:34:34','f7341179-1fb8-44dc-ab73-3c92eb9d8c86','For community',NULL,1,'link'),(32679,143566,1,'2021-03-18 00:34:35','2021-03-18 00:34:35','ed5c4d25-1517-4688-bb36-fb287af39144','Learn more','https://anytimehealthadvice.org.au/',1,'link'),(32680,143567,1,'2021-03-18 00:34:35','2021-03-18 00:34:35','2fa526ad-50a3-468a-8c9f-98119503599f','Visit the symptom checker','https://www.healthdirect.gov.au/symptom-checker/tool',1,'link'),(32681,143568,1,'2021-03-18 00:34:35','2021-03-18 00:34:35','1959b50a-f193-4846-aa61-f01dfffaadd9','Order a fridge magnet','https://anytimehealthadvice.org.au/#free-magnet',1,'link'),(32728,143662,1,'2021-03-18 00:46:31','2021-03-18 00:46:31','7b779bb4-f403-4d7d-bb0a-1edab2cda8fe','About COVID-19 vaccines','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/about',1,'solid'),(32729,143663,1,'2021-03-18 00:46:31','2021-03-18 00:46:31','b79736d2-7f31-4715-957c-92e6261cb19b','Queensland vaccine strategy','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout',1,'solid'),(32730,143664,1,'2021-03-18 00:46:31','2021-03-18 00:46:31','18fb2c12-841c-405f-8276-2d488d6b8d9e','Book an appointment (for 1a eligibility)','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/book',1,'solid'),(32731,143667,1,'2021-03-18 00:46:31','2021-03-18 00:46:31','efcf01a2-81ef-41e5-952c-7fc2e2289950','Vaccine eligibility checker','https://covid-vaccine.healthdirect.gov.au/eligibility',1,'solid'),(32732,143668,1,'2021-03-18 00:46:31','2021-03-18 00:46:31','a22f1005-0c02-43bd-b8fe-9937ae886411','Vaccine service finder','https://covid-vaccine.healthdirect.gov.au/booking/?sid=ca72fa643907520b5ea1d669c7db91a41aa988b6',1,'solid'),(32733,143669,1,'2021-03-18 00:46:31','2021-03-18 00:46:31','0abf7fb0-235d-414e-9207-d5ec7f23ce58','Call the COVID-19 vaccination helpline','https://www.health.gov.au/contacts/national-coronavirus-and-covid-19-vaccine-helpline',1,'solid'),(32734,143672,1,'2021-03-18 00:46:31','2021-03-18 00:46:31','1e7c9b91-a977-445a-9083-96c4c05d4670','Information for Aboriginal and Torres Strait Islander peoples','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aboriginal-and-torres-strait-islander-peoples-about-covid-19-vaccines',0,'solid'),(32735,143673,1,'2021-03-18 00:46:31','2021-03-18 00:46:31','766a2dfd-23fd-4c26-9d3a-0e674290a4de','COVID-19 vaccine in your language','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-in-your-language',1,'solid'),(32736,143674,1,'2021-03-18 00:46:31','2021-03-18 00:46:31','237d5b91-adea-4920-bd88-9dbab120d563','Auslan vaccine-explainer videos','https://www.health.gov.au/news/health-alerts/novel-coronavirus-2019-ncov-health-alert/advice-for-people-at-risk-of-coronavirus-covid-19/coronavirus-covid-19-advice-for-people-with-disability#auslan-videos',1,'solid'),(32737,143675,1,'2021-03-18 00:46:31','2021-03-18 00:46:31','3d482c4b-6ef2-4c90-baad-c1ff8ea451ab','Information for aged care providers, workers and residents','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines',1,'solid'),(32738,143680,1,'2021-03-18 00:46:31','2021-03-18 00:46:31','32b46128-7aed-4d2a-89a8-23947dddffcd','More information','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/current-status/public-health-directions/border-restrictions/essential-health-care',1,'solid'),(32739,143683,1,'2021-03-18 00:46:31','2021-03-18 00:46:31','b608fa8f-72d9-4b9c-b725-5e84ad05d3df','Beyond Blue','https://coronavirus.beyondblue.org.au/',1,'solid'),(32740,143684,1,'2021-03-18 00:46:31','2021-03-18 00:46:31','3f740d83-8173-4361-a39d-540e294f6721','Life in Mind','https://www.lifeinmindaustralia.com.au/support-for-those-impacted-by-adverse-events/mental-health-support-for-covid-19',1,'solid'),(32741,143685,1,'2021-03-18 00:46:31','2021-03-18 00:46:31','51969b85-d3ac-4eaf-8e6f-4f796d702495','headspace','https://headspace.org.au/young-people/how-to-cope-with-stress-related-to-covid-19/',1,'solid'),(32742,143686,1,'2021-03-18 00:46:31','2021-03-18 00:46:31','d45b1189-c6d9-41f2-9ab3-3b8cfef6803e','Lifeline','https://www.lifeline.org.au/get-help/topics/mental-health-and-wellbeing-during-the-coronavirus-covid-19-outbreak',1,'solid'),(32743,143687,1,'2021-03-18 00:46:31','2021-03-18 00:46:31','a0585ff2-1bb7-4f4c-9eea-f0175eba0fd2','Emerging Minds','https://emergingminds.com.au/',1,'solid'),(32744,143693,1,'2021-03-18 00:46:31','2021-03-18 00:46:31','389a32c6-854c-4e67-a455-6cb484c2a573','St Vincent de Paul','https://www.vinnies.org.au/page/News/National/COVID_19_Update/',1,'solid'),(32745,143694,1,'2021-03-18 00:46:31','2021-03-18 00:46:31','01ec01a0-b9be-4e35-9b02-f568bd46ed17','Salvation Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(32746,143695,1,'2021-03-18 00:46:31','2021-03-18 00:46:31','6d7a0087-2a7a-458d-aa73-bfbe4c5d4e25','Wesley Mission','https://www.wesleymission.org.au/covid-19-information/',1,'solid'),(32861,143924,1,'2021-03-18 01:50:29','2021-03-18 01:50:29','db547def-b4eb-4d46-babb-47453c20b0c4','About COVID-19 vaccines','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/about',1,'solid'),(32862,143925,1,'2021-03-18 01:50:29','2021-03-18 01:50:29','9da78123-6f17-4c32-a9fb-f694015df605','Queensland vaccine strategy','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout',1,'solid'),(32863,143926,1,'2021-03-18 01:50:29','2021-03-18 01:50:29','b24be6e0-e271-4db2-a5a6-8537b9d0bb5e','Book an appointment (for 1a eligibility)','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/book',1,'solid'),(32864,143929,1,'2021-03-18 01:50:29','2021-03-18 01:50:29','a4f683eb-747d-4889-905c-b95951ba4bfb','Vaccine eligibility checker','https://covid-vaccine.healthdirect.gov.au/eligibility',1,'solid'),(32865,143930,1,'2021-03-18 01:50:29','2021-03-18 01:50:29','05de2095-bd5c-4521-b67e-dd1a32d48ab6','Vaccine service finder','https://covid-vaccine.healthdirect.gov.au/booking/?sid=ca72fa643907520b5ea1d669c7db91a41aa988b6',1,'solid'),(32866,143931,1,'2021-03-18 01:50:29','2021-03-18 01:50:29','981f34ec-dbb0-424c-b549-130a08f6211b','Call the COVID-19 vaccination helpline','https://www.health.gov.au/contacts/national-coronavirus-and-covid-19-vaccine-helpline',1,'solid'),(32867,143934,1,'2021-03-18 01:50:29','2021-03-18 01:50:29','4b7cfb27-07ce-40d2-bb7d-09cdc6f07964','Information for Aboriginal and Torres Strait Islander peoples','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aboriginal-and-torres-strait-islander-peoples-about-covid-19-vaccines',0,'solid'),(32868,143935,1,'2021-03-18 01:50:29','2021-03-18 01:50:29','ef61975c-6313-40a0-a244-9fee8a2827c7','COVID-19 vaccine in your language','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-in-your-language',1,'solid'),(32869,143936,1,'2021-03-18 01:50:29','2021-03-18 01:50:29','ecf628cb-e2c1-44fe-9839-4bf73b90e761','Auslan vaccine-explainer videos','https://www.health.gov.au/news/health-alerts/novel-coronavirus-2019-ncov-health-alert/advice-for-people-at-risk-of-coronavirus-covid-19/coronavirus-covid-19-advice-for-people-with-disability#auslan-videos',1,'solid'),(32870,143937,1,'2021-03-18 01:50:29','2021-03-18 01:50:29','b5adf350-d679-4d90-afa6-b057d275c01c','Information for aged care providers, workers and residents','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines',1,'solid'),(32871,143942,1,'2021-03-18 01:50:29','2021-03-18 01:50:29','b3933f17-33ba-42e8-bb17-a6403d2c8ef1','More information','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/current-status/public-health-directions/border-restrictions/essential-health-care',1,'solid'),(32872,143945,1,'2021-03-18 01:50:29','2021-03-18 01:50:29','ae375d2b-c242-4bdc-9756-9a22cfb8a0a6','Beyond Blue','https://coronavirus.beyondblue.org.au/',1,'solid'),(32873,143946,1,'2021-03-18 01:50:29','2021-03-18 01:50:29','73b750bd-988a-4f82-bb3f-daf1349249ed','Life in Mind','https://www.lifeinmindaustralia.com.au/support-for-those-impacted-by-adverse-events/mental-health-support-for-covid-19',1,'solid'),(32874,143947,1,'2021-03-18 01:50:29','2021-03-18 01:50:29','d592fe8d-5159-4792-9eda-05aaa9bc5a56','headspace','https://headspace.org.au/young-people/how-to-cope-with-stress-related-to-covid-19/',1,'solid'),(32875,143948,1,'2021-03-18 01:50:29','2021-03-18 01:50:29','11b46fbc-b776-450d-97dc-fb048c56fcf5','Lifeline','https://www.lifeline.org.au/get-help/topics/mental-health-and-wellbeing-during-the-coronavirus-covid-19-outbreak',1,'solid'),(32876,143949,1,'2021-03-18 01:50:29','2021-03-18 01:50:29','a938a64e-9b8e-44fa-ab88-d90422c65a3a','Emerging Minds','https://emergingminds.com.au/',1,'solid'),(32877,143955,1,'2021-03-18 01:50:29','2021-03-18 01:50:29','4a4579a4-3b8c-4fb6-89be-85f7926042bb','St Vincent de Paul','https://www.vinnies.org.au/page/News/National/COVID_19_Update/',1,'solid'),(32878,143956,1,'2021-03-18 01:50:29','2021-03-18 01:50:29','c8b47f4d-ef6f-4050-812d-9721a5aa11e6','Salvation Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(32879,143957,1,'2021-03-18 01:50:29','2021-03-18 01:50:29','f68dfb66-010c-4e3e-9778-bdbd6baf8cfb','Wesley Mission','https://www.wesleymission.org.au/covid-19-information/',1,'solid'),(32880,143962,1,'2021-03-18 01:50:35','2021-03-18 01:50:35','22295307-89c9-4637-ab47-fd8890ee3027','About COVID-19 vaccines','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/about',1,'solid'),(32881,143963,1,'2021-03-18 01:50:35','2021-03-18 01:50:35','2f642043-adf8-4cf1-8c3c-c47de63743b3','Queensland vaccine strategy','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout',1,'solid'),(32882,143964,1,'2021-03-18 01:50:35','2021-03-18 01:50:35','7b1b7443-b077-4b23-adb9-3eab2026ad50','Book an appointment (for 1a eligibility)','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/book',1,'solid'),(32883,143967,1,'2021-03-18 01:50:35','2021-03-18 01:50:35','c01838d4-6f78-4cf6-ba17-625489c73600','Vaccine eligibility checker','https://covid-vaccine.healthdirect.gov.au/eligibility',1,'solid'),(32884,143968,1,'2021-03-18 01:50:35','2021-03-18 01:50:35','897eedae-542f-456e-b852-0a2d2e0042a6','Vaccine service finder','https://covid-vaccine.healthdirect.gov.au/booking/?sid=ca72fa643907520b5ea1d669c7db91a41aa988b6',1,'solid'),(32885,143969,1,'2021-03-18 01:50:35','2021-03-18 01:50:35','0ed52d58-b573-4124-be0b-af456a37168f','Call the COVID-19 vaccination helpline','https://www.health.gov.au/contacts/national-coronavirus-and-covid-19-vaccine-helpline',1,'solid'),(32886,143972,1,'2021-03-18 01:50:35','2021-03-18 01:50:35','fa141576-aab5-4476-b0a4-664a4ca6d493','Information for Aboriginal and Torres Strait Islander peoples','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aboriginal-and-torres-strait-islander-peoples-about-covid-19-vaccines',0,'solid'),(32887,143973,1,'2021-03-18 01:50:35','2021-03-18 01:50:35','04c473e0-9df9-49b2-8530-2e42941b7568','COVID-19 vaccine in your language','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-in-your-language',1,'solid'),(32888,143974,1,'2021-03-18 01:50:35','2021-03-18 01:50:35','18427115-40e9-4e37-b4cd-1af29e683b32','Auslan vaccine-explainer videos','https://www.health.gov.au/news/health-alerts/novel-coronavirus-2019-ncov-health-alert/advice-for-people-at-risk-of-coronavirus-covid-19/coronavirus-covid-19-advice-for-people-with-disability#auslan-videos',1,'solid'),(32889,143975,1,'2021-03-18 01:50:35','2021-03-18 01:50:35','abfa7dc1-76c4-48c7-a69d-e72db2228afa','Information for aged care providers, workers and residents','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines',1,'solid'),(32890,143980,1,'2021-03-18 01:50:35','2021-03-18 01:50:35','4b416035-4342-4367-a3fb-502c533578d4','More information','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/current-status/public-health-directions/border-restrictions/essential-health-care',1,'solid'),(32891,143983,1,'2021-03-18 01:50:35','2021-03-18 01:50:35','c9c81d2f-0b28-4b26-92ba-5ec639e92896','Beyond Blue','https://coronavirus.beyondblue.org.au/',1,'solid'),(32892,143984,1,'2021-03-18 01:50:35','2021-03-18 01:50:35','2ee50069-bd3d-4342-a5b3-792c0bb636de','Life in Mind','https://www.lifeinmindaustralia.com.au/support-for-those-impacted-by-adverse-events/mental-health-support-for-covid-19',1,'solid'),(32893,143985,1,'2021-03-18 01:50:35','2021-03-18 01:50:35','54bc1fc7-33a4-4484-8b16-4f0f378a916f','headspace','https://headspace.org.au/young-people/how-to-cope-with-stress-related-to-covid-19/',1,'solid'),(32894,143986,1,'2021-03-18 01:50:35','2021-03-18 01:50:35','1160660d-a8e6-485c-84a9-4648d7b5fa35','Lifeline','https://www.lifeline.org.au/get-help/topics/mental-health-and-wellbeing-during-the-coronavirus-covid-19-outbreak',1,'solid'),(32895,143987,1,'2021-03-18 01:50:35','2021-03-18 01:50:35','75260a07-a3b7-4bef-8746-91f14b1725d4','Emerging Minds','https://emergingminds.com.au/',1,'solid'),(32896,143993,1,'2021-03-18 01:50:35','2021-03-18 01:50:35','80eb2b95-1c82-45a3-87c4-8650e8bc2f27','St Vincent de Paul','https://www.vinnies.org.au/page/News/National/COVID_19_Update/',1,'solid'),(32897,143994,1,'2021-03-18 01:50:35','2021-03-18 01:50:35','7d5619a3-bdca-44b3-b0b0-ed4b4d8c08ed','Salvation Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(32898,143995,1,'2021-03-18 01:50:35','2021-03-18 01:50:35','0b15e5f8-c222-48eb-a437-48156f371908','Wesley Mission','https://www.wesleymission.org.au/covid-19-information/',1,'solid'),(32904,144116,1,'2021-03-22 01:47:48','2021-03-22 01:47:48','e4e64fe8-7c4c-4375-80c5-7015074e0a24','More information',NULL,1,'solid'),(32905,144122,1,'2021-03-22 01:47:48','2021-03-22 01:47:48','8f966185-138d-4807-a3de-e791cf12739f','Stepped care fact sheet','https://d1jydvs1x4rbvt.cloudfront.net/downloads/WEB_MHAOD_stepped-care-factsheet.pdf?mtime=20200303105138&focal=none',1,'link'),(32906,144124,1,'2021-03-22 01:47:48','2021-03-22 01:47:48','1614e890-40fa-438f-880e-2dfbc7f64ed5','Download','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/National-MH-IAR-Guidance-17Dec2019_V1.03-Accessible.pdf?mtime=20200707192013&focal=none',1,'link'),(32907,144127,1,'2021-03-22 01:47:48','2021-03-22 01:47:48','250431d4-9974-4d0c-b004-c47a64955e57','Read Recovery',NULL,1,'link'),(32908,144128,1,'2021-03-22 01:47:48','2021-03-22 01:47:48','756287be-832e-41c9-be46-284557d6d89b','Subscribe to Recovery',NULL,1,'link'),(32909,144134,1,'2021-03-22 01:47:49','2021-03-22 01:47:49','7959683e-6c81-49b9-a457-75921030715d','More information',NULL,1,'solid'),(32910,144140,1,'2021-03-22 01:47:49','2021-03-22 01:47:49','5442e77c-08ef-4651-bf79-56382af9d295','Stepped care fact sheet','https://d1jydvs1x4rbvt.cloudfront.net/downloads/WEB_MHAOD_stepped-care-factsheet.pdf?mtime=20200303105138&focal=none',1,'link'),(32911,144142,1,'2021-03-22 01:47:49','2021-03-22 01:47:49','1cead824-5837-4ebd-87d8-0a7ba84be232','Download','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/National-MH-IAR-Guidance-17Dec2019_V1.03-Accessible.pdf?mtime=20200707192013&focal=none',1,'link'),(32912,144145,1,'2021-03-22 01:47:49','2021-03-22 01:47:49','f874fb0a-3796-4f0d-ad39-97537b4301dc','Read Recovery',NULL,1,'link'),(32913,144146,1,'2021-03-22 01:47:49','2021-03-22 01:47:49','b9c4b8dd-07e0-4815-b618-1520a485c073','Subscribe to Recovery',NULL,1,'link'),(32914,144152,1,'2021-03-22 01:47:55','2021-03-22 01:47:55','67e1a3cb-e519-4212-bdf6-716d7a6ce6c1','More information',NULL,1,'solid'),(32915,144158,1,'2021-03-22 01:47:55','2021-03-22 01:47:55','6a0541fd-f6af-4563-8972-3f3b43d71be7','Stepped care fact sheet','https://d1jydvs1x4rbvt.cloudfront.net/downloads/WEB_MHAOD_stepped-care-factsheet.pdf?mtime=20200303105138&focal=none',1,'link'),(32916,144160,1,'2021-03-22 01:47:56','2021-03-22 01:47:56','8401f5f8-c1f6-4633-979f-ccd8f9d052b3','Download','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/National-MH-IAR-Guidance-17Dec2019_V1.03-Accessible.pdf?mtime=20200707192013&focal=none',1,'link'),(32917,144163,1,'2021-03-22 01:47:56','2021-03-22 01:47:56','4a217617-919f-4ec6-a4e4-20aa13793fc1','Read Recovery',NULL,1,'link'),(32918,144164,1,'2021-03-22 01:47:56','2021-03-22 01:47:56','9fc6ab89-d900-44f4-b2b9-67457217d3c7','Subscribe to Recovery',NULL,1,'link'),(32921,144199,1,'2021-03-22 02:17:21','2021-03-22 02:17:21','d653b0a2-9ea0-433d-87aa-18a6c8b74602','Visit the website','https://mymentalhealth.org.au/',1,'solid'),(32922,144211,1,'2021-03-22 02:17:26','2021-03-22 02:17:26','150936e7-c041-4bbd-9f62-6b3a1cc979ee','Visit the website','https://mymentalhealth.org.au/',1,'solid'),(32923,144254,1,'2021-03-22 06:21:39','2021-03-22 06:21:39','7c7831b3-8349-4720-ba5e-16981a4e90f9','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(32924,144255,1,'2021-03-22 06:21:39','2021-03-22 06:21:39','a1e98e6e-922e-4795-9ceb-1f3ddafd58aa','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(32925,144257,1,'2021-03-22 06:21:39','2021-03-22 06:21:39','7435ea43-a7c3-44ab-9d44-faf7231d20e7','Download our FAQs for participating phase 1b practices','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/COVID-19-Vaccine-FAQ_Brisbane-North-PHN.docx?mtime=20210312163228&focal=none',1,'solid'),(32926,144258,1,'2021-03-22 06:21:39','2021-03-22 06:21:39','879d2389-6b6a-45fe-84ee-886a040560ae','Download our FAQs for non-participating phase 1b practices','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/COVID-19-Vaccine-FAQ_Brisbane-North-PHN_non-participating-practices.pdf?mtime=20210315142631&focal=none',1,'solid'),(32927,144261,1,'2021-03-22 06:21:39','2021-03-22 06:21:39','118d1714-c29e-410c-827b-0463f6862099','Read the latest health alerts',NULL,1,'solid'),(32928,144264,1,'2021-03-22 06:21:39','2021-03-22 06:21:39','86e55694-49e4-40c2-b10c-118b66659e94','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(32929,144266,1,'2021-03-22 06:21:39','2021-03-22 06:21:39','f6116091-c558-4493-8c16-e30e0efde9fa','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(32930,144269,1,'2021-03-22 06:21:39','2021-03-22 06:21:39','8750db9e-9d2e-4d6b-8df1-188917630064','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(32931,144271,1,'2021-03-22 06:21:39','2021-03-22 06:21:39','8efb5bbe-90b1-492a-9831-7d1bad2b922b','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(32932,144273,1,'2021-03-22 06:21:39','2021-03-22 06:21:39','0d2613a1-123c-4659-bcd1-981a6d385047','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(32933,144276,1,'2021-03-22 06:21:40','2021-03-22 06:21:40','cb4d7889-f551-407c-a3c5-10b32f866e5d','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(32934,144279,1,'2021-03-22 06:21:40','2021-03-22 06:21:40','fc68d3d8-b9c7-4a31-8826-25edf4b83936','Subscribe to updates',NULL,1,'solid'),(32935,144281,1,'2021-03-22 06:21:40','2021-03-22 06:21:40','6a3b7a3d-bd70-4386-996d-4e7e41a89de7','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(32936,144282,1,'2021-03-22 06:21:40','2021-03-22 06:21:40','0a36d8d8-9715-49a3-b7a7-48a9e961a947','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(32937,144428,1,'2021-03-23 23:34:25','2021-03-23 23:34:25','8bf11112-03f3-42e1-96d9-2b1f6da5f3a2','More information',NULL,1,'solid'),(32938,144434,1,'2021-03-23 23:34:25','2021-03-23 23:34:25','4da9d013-4b05-4171-95dd-84178ddad773','Stepped care fact sheet','https://d1jydvs1x4rbvt.cloudfront.net/downloads/WEB_MHAOD_stepped-care-factsheet.pdf?mtime=20200303105138&focal=none',1,'link'),(32939,144436,1,'2021-03-23 23:34:25','2021-03-23 23:34:25','0473ae4d-f9db-48a4-8bca-71a78be73134','Download','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/National-MH-IAR-Guidance-17Dec2019_V1.03-Accessible.pdf?mtime=20200707192013&focal=none',1,'link'),(32940,144439,1,'2021-03-23 23:34:25','2021-03-23 23:34:25','9b03a470-52bf-4412-bad4-81a342c76870','Read Recovery',NULL,1,'link'),(32941,144440,1,'2021-03-23 23:34:25','2021-03-23 23:34:25','1f002e6e-8b35-47eb-b554-ccdb4e73f881','Subscribe to Recovery',NULL,1,'link'),(32946,144461,1,'2021-03-24 00:49:51','2021-03-24 00:49:51','6de7d8d2-865d-4b44-b91c-66e208c47708','Read the plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_MNHHS_Planning_for_Wellness_Regional_Plan_Sep2018_FINAL_WEB1.pdf?mtime=20200228162752&focal=none',1,'solid'),(32947,144462,1,'2021-03-24 00:49:51','2021-03-24 00:49:51','22bfa773-acee-466c-8dff-652232d3e18f','Visit the website','https://planningforwellbeing.org.au/',0,'solid'),(32950,144474,1,'2021-03-24 00:55:34','2021-03-24 00:55:34','d0c7e44d-e00f-4d11-a748-6a9328bdeb37','Read the plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_MNHHS_Planning_for_Wellness_Regional_Plan_Sep2018_FINAL_WEB1.pdf?mtime=20200228162752&focal=none',1,'solid'),(32951,144475,1,'2021-03-24 00:55:34','2021-03-24 00:55:34','b7fff530-c817-471a-81b7-b5a0c7854ed6','Visit the website','https://planningforwellbeing.org.au/',0,'solid'),(32952,144481,1,'2021-03-24 00:55:34','2021-03-24 00:55:34','1c47431a-e614-498d-870a-724b3c1223fd','Read the plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_MNHHS_Planning_for_Wellness_Regional_Plan_Sep2018_FINAL_WEB1.pdf?mtime=20200228162752&focal=none',1,'solid'),(32953,144482,1,'2021-03-24 00:55:34','2021-03-24 00:55:34','e24966e1-0b6c-473e-b90e-aa0c03b6b8fa','Visit the website','https://planningforwellbeing.org.au/',0,'solid'),(32954,144488,1,'2021-03-24 00:58:48','2021-03-24 00:58:48','12fba2d6-aadb-40b5-b77c-8715a093b948','Read the plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_MNHHS_Planning_for_Wellness_Regional_Plan_Sep2018_FINAL_WEB1.pdf?mtime=20200228162752&focal=none',1,'solid'),(32955,144489,1,'2021-03-24 00:58:48','2021-03-24 00:58:48','4aa89a1b-92d7-41af-a8ca-da693b8beae7','Visit the website','https://planningforwellbeing.org.au/',0,'solid'),(33001,144930,1,'2021-03-24 05:59:36','2021-03-24 05:59:36','d14d794e-201b-4ce3-b6b1-efc0d67045ac','COVID-19 vaccine information for GPs',NULL,1,'solid'),(33002,144931,1,'2021-03-24 05:59:36','2021-03-24 05:59:36','554801b8-5989-42e2-9485-afb2b062ac20','COVID-19 vaccine information for RACFs',NULL,1,'solid'),(33003,144932,1,'2021-03-24 05:59:36','2021-03-24 05:59:36','88bfc3b3-039e-4b13-84b7-edfe33188e69','COVID-19 vaccine information for community',NULL,1,'solid'),(33004,144937,1,'2021-03-24 05:59:36','2021-03-24 05:59:36','0c04691e-5bc5-45a5-8ebd-bbe4257c9251','COVID-19 vaccine information for GPs',NULL,1,'solid'),(33005,144938,1,'2021-03-24 05:59:36','2021-03-24 05:59:36','b20edcbb-7bc5-4586-99f0-96efbafaa22d','COVID-19 vaccine information for RACFs',NULL,1,'solid'),(33006,144939,1,'2021-03-24 05:59:36','2021-03-24 05:59:36','469d51a9-8619-4440-a89c-a8fcf64fe529','COVID-19 vaccine information for community',NULL,1,'solid'),(33007,144944,1,'2021-03-24 05:59:39','2021-03-24 05:59:39','7f23445a-9393-4345-b382-66a3b59f1eed','COVID-19 vaccine information for GPs',NULL,1,'solid'),(33008,144945,1,'2021-03-24 05:59:39','2021-03-24 05:59:39','7a8eabaa-891d-452b-a2fc-dfba2cb4c82b','COVID-19 vaccine information for RACFs',NULL,1,'solid'),(33009,144946,1,'2021-03-24 05:59:39','2021-03-24 05:59:39','e2dcf53a-0c35-40ab-ab4f-d5a8eb9875bf','COVID-19 vaccine information for community',NULL,1,'solid'),(33011,145003,1,'2021-03-25 05:20:30','2021-03-25 05:20:30','bbccfca6-89b8-405b-a5fc-52a52c84d4dc','Visit the website','https://mymentalhealth.org.au/',1,'solid'),(33012,145015,1,'2021-03-25 05:20:31','2021-03-25 05:20:31','9eebd6f0-ab86-4412-91b3-4f02ec5623dd','Visit the website','https://mymentalhealth.org.au/',1,'solid'),(33013,145027,1,'2021-03-25 05:20:35','2021-03-25 05:20:35','d2227bf8-21d0-46f1-a89c-cf0b8c688744','Visit the website','https://mymentalhealth.org.au/',1,'solid'),(33014,145051,1,'2021-03-26 00:22:30','2021-03-26 00:22:30','e39d6b2d-d839-4f58-b3b0-80ab6f72eaee','Learn more','http://redcliffeyouthspace.org/',1,'link'),(33015,145054,1,'2021-03-26 00:22:30','2021-03-26 00:22:30','b2828e5f-e793-46ec-8846-18e413be3ead','Contact Act for Kids','https://www.actforkids.com.au/contact-us/',1,'solid'),(33016,145057,1,'2021-03-26 00:22:30','2021-03-26 00:22:30','c190fa75-20b9-417f-94a6-079619c2c511','Learn more','https://www.childrens.health.qld.gov.au/chq/our-services/mental-health-services/',1,'solid'),(33017,145058,1,'2021-03-26 00:22:30','2021-03-26 00:22:30','d084e6ab-4f3f-412d-99bf-ec11fc071b59','Find your local CYMHS','https://www.childrens.health.qld.gov.au/chq/our-services/mental-health-services/find-your-local-cymhs/',1,'solid'),(33018,145064,1,'2021-03-26 00:24:08','2021-03-26 00:24:08','5f06b811-309e-4403-8456-37907b2ee2cc','Learn more','http://redcliffeyouthspace.org/',1,'link'),(33019,145067,1,'2021-03-26 00:24:08','2021-03-26 00:24:08','e520fa97-ab58-4e4c-a8f6-4b471d5f6216','Contact Act for Kids','https://www.actforkids.com.au/contact-us/',1,'solid'),(33020,145070,1,'2021-03-26 00:24:08','2021-03-26 00:24:08','f2761b11-ce66-4cb1-a3f0-b9e82a4ecd5b','Learn more','https://www.childrens.health.qld.gov.au/chq/our-services/mental-health-services/',1,'solid'),(33021,145071,1,'2021-03-26 00:24:08','2021-03-26 00:24:08','aadf9401-229a-44da-ad80-de90c2e86f66','Find your local CYMHS','https://www.childrens.health.qld.gov.au/chq/our-services/mental-health-services/find-your-local-cymhs/',1,'solid'),(33029,145103,1,'2021-03-26 00:46:15','2021-03-26 00:46:15','f8f60abb-ba76-410c-baf7-62d142c6579d','General Practitioner Liaison Officer – Health Systems Improvement & Caboolture Hospital','https://brisbanenorthphn.org.au/jobs/general-practitioner-liaison-officer-health-systems-improvement-caboolture-hospital',1,'solid'),(33030,145104,1,'2021-03-26 00:46:15','2021-03-26 00:46:15','606077c1-f597-41fa-b870-120c7159d361','Mental Health Program Development Officer','https://brisbanenorthphn.org.au/jobs/mental-health-program-development-officer',1,'solid'),(33031,145107,1,'2021-03-26 00:46:15','2021-03-26 00:46:15','5fdbc8b1-d9f8-438c-8d60-426b870f0826','Browse local positions vacant',NULL,0,'solid'),(33032,145113,1,'2021-03-26 00:46:23','2021-03-26 00:46:23','0f47dc3d-662c-4d78-a7e3-4eed82fd6e7f','General Practitioner Liaison Officer – Health Systems Improvement & Caboolture Hospital','https://brisbanenorthphn.org.au/jobs/general-practitioner-liaison-officer-health-systems-improvement-caboolture-hospital',1,'solid'),(33033,145114,1,'2021-03-26 00:46:23','2021-03-26 00:46:23','073165b5-80d9-452d-9113-db81d615c49c','Mental Health Program Development Officer','https://brisbanenorthphn.org.au/jobs/mental-health-program-development-officer',1,'solid'),(33034,145117,1,'2021-03-26 00:46:23','2021-03-26 00:46:23','98c54197-d0f9-429f-a3a1-441328f54cc4','Browse local positions vacant',NULL,0,'solid'),(33040,145148,1,'2021-03-26 01:10:07','2021-03-26 01:10:07','937fc986-2c4e-4c81-b31c-07aa2c8f13c3','Desktop guide to frequently used MBS item numbers','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Desktop-guide-to-frequently-used-MBS-item-numbers-for-General-Practice_V3_210304.docx?mtime=20210308152710&focal=none',1,'solid'),(33041,145150,1,'2021-03-26 01:10:07','2021-03-26 01:10:07','fe6d37dd-deda-482b-98bb-96fa64522f2e','GP induction checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/FIN_New-Practitioner-Induction-Kit-2020_200114-1.docx',1,'solid'),(33042,145151,1,'2021-03-26 01:10:07','2021-03-26 01:10:07','dcd3bed7-24c5-4001-b8bd-61f36ee4171a','Practice manager induction checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/FIN_Practice-Manager-Induction-Checklist-and-Record-HP_200114.docx?mtime=20201118082616&focal=none',1,'solid'),(33043,145152,1,'2021-03-26 01:10:07','2021-03-26 01:10:07','f1b61c3c-df96-46e7-a6d2-540524d5003e','Practice nurse induction checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/Nurse-Induction-Checklist-and-Record-HP.docx',1,'solid'),(33044,145155,1,'2021-03-26 01:10:07','2021-03-26 01:10:07','a365c4dd-e757-4668-87f4-466a0b920813','Get support',NULL,0,'solid'),(33045,145163,1,'2021-03-26 01:10:08','2021-03-26 01:10:08','8aa30d6c-07dc-4391-a735-ac41528da0de','Desktop guide to frequently used MBS item numbers','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Desktop-guide-to-frequently-used-MBS-item-numbers-for-General-Practice_V3_210304.docx?mtime=20210308152710&focal=none',1,'solid'),(33046,145165,1,'2021-03-26 01:10:08','2021-03-26 01:10:08','82cc60c7-6884-443e-b601-4a767855afd5','GP induction checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/FIN_New-Practitioner-Induction-Kit-2020_200114-1.docx',1,'solid'),(33047,145166,1,'2021-03-26 01:10:08','2021-03-26 01:10:08','348f7fd5-0490-4685-bdc6-744bb94013ba','Practice manager induction checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/FIN_Practice-Manager-Induction-Checklist-and-Record-HP_200114.docx?mtime=20201118082616&focal=none',1,'solid'),(33048,145167,1,'2021-03-26 01:10:08','2021-03-26 01:10:08','7cbf48bb-5ad4-418d-9f1b-270fefaf6e43','Practice nurse induction 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01:58:00','62ccf6a0-6c3d-4e6e-af4f-2893fccdffa0','Download','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-Financial-support-measures-for-service-providers.pdf?mtime=20200526145136&focal=none',1,'solid'),(33065,145219,1,'2021-03-26 01:58:09','2021-03-26 01:58:09','6f67b361-1db0-49fb-91ba-c5013d911f56','More information on the EOI','https://www.ppaonline.com.au/covidvaccine-eoi',1,'solid'),(33066,145222,1,'2021-03-26 01:58:09','2021-03-26 01:58:09','ceada5a5-4e72-4b96-917e-0ba1c6881256','More information','http://www.mbsonline.gov.au/internet/mbsonline/publishing.nsf/Content/factsheet-current',1,'solid'),(33067,145225,1,'2021-03-26 01:58:09','2021-03-26 01:58:09','84edf5db-0164-4d51-951e-2083e46683d7','Download','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-Financial-support-measures-for-service-providers.pdf?mtime=20200526145136&focal=none',1,'solid'),(33105,145303,1,'2021-03-26 01:59:47','2021-03-26 01:59:47','91034a9e-c7da-4d4a-b342-db6561d6d864','About 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Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(33140,145372,1,'2021-03-26 01:59:54','2021-03-26 01:59:54','227a2166-7de4-4232-b0ff-671036edb409','Wesley Mission','https://www.wesleymission.org.au/covid-19-information/',1,'solid'),(33175,145444,1,'2021-03-26 02:03:58','2021-03-26 02:03:58','a3507af5-b8a9-411d-8ecc-10c7b5fe39ee','Fever and community assessment clinics','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(33176,145448,1,'2021-03-26 02:03:58','2021-03-26 02:03:58','24d0c495-25b0-46a8-a76f-8e4824646e4e','For GPs',NULL,1,'outline'),(33177,145449,1,'2021-03-26 02:03:58','2021-03-26 02:03:58','7e78273e-0d53-4533-adb3-8367a4f1aa0e','For RACFs',NULL,1,'outline'),(33178,145450,1,'2021-03-26 02:03:58','2021-03-26 02:03:58','a4a1ebc8-c9ee-4d9c-810d-0b18e3a80f00','For community',NULL,1,'outline'),(33179,145453,1,'2021-03-26 02:03:58','2021-03-26 02:03:58','c3ff0d1d-0711-422f-87a3-61d4c726467d','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/',1,'solid'),(33180,145456,1,'2021-03-26 02:03:58','2021-03-26 02:03:58','66fb3a0c-7bac-4e4d-b7b6-0e27005d9bf9','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(33181,145458,1,'2021-03-26 02:03:59','2021-03-26 02:03:59','1cd8fb20-4799-4bb3-a90d-b310217c26bf','15 March','https://icampaign.brightlabs.com.au/v/9655/1735670870/email.html?k=v6G-8gVJ_rvtwoUd2fpEBZ1ZIi86nI02To7omwA0FiU',1,'solid'),(33182,145459,1,'2021-03-26 02:03:59','2021-03-26 02:03:59','3208e9f4-5745-4e03-8cc8-1cbbf3f9b6e7','1 March','https://icampaign.brightlabs.com.au/v/9655/1735665136/email.html?k=W4xOP02DyXw184GaxNI6k7EVQ0egPoLmOBx9MgO143c',1,'solid'),(33183,145460,1,'2021-03-26 02:03:59','2021-03-26 02:03:59','10e11ca7-8158-4101-8a09-c6b3bab4b738','23 Feb','https://icampaign.brightlabs.com.au/v/9655/1735663126/email.html?k=onC8sbtofWx9q330xxdb_nSrHla73svE28AQrrximRk',1,'solid'),(33184,145461,1,'2021-03-26 02:03:59','2021-03-26 02:03:59','7b9ea234-f369-47e9-a293-faa7d3886d6a','16 Feb','https://icampaign.brightlabs.com.au/em/message/email/view.php?id=1530234&a=9655&k=GD2emXHkRKAzQIJ0fJHGwEIFIeE2dz_ZwHX44DMI5rE',0,'solid'),(33185,145462,1,'2021-03-26 02:03:59','2021-03-26 02:03:59','09d2fa8d-2a60-4078-80b8-37d242252036','1 Feb','https://icampaign.brightlabs.com.au/v/9655/1735651905/email.html?k=xTKPedZf_tzusLKj4h0yTxaX4y8YRk-ekPmKiwMTh58',1,'solid'),(33186,145464,1,'2021-03-26 02:03:59','2021-03-26 02:03:59','c6cad540-a7df-461f-a8b0-56ee77af4f0a','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(33187,145465,1,'2021-03-26 02:03:59','2021-03-26 02:03:59','bf347266-7fe4-487e-9860-7d2d7952f94f','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(33188,145466,1,'2021-03-26 02:03:59','2021-03-26 02:03:59','8b4d98e0-65b3-4a96-a848-8586d9f3e229','COVID-19 vaccine updates','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/subscribe-to-covid-19-vaccines-updates',1,'solid'),(33189,145469,1,'2021-03-26 02:03:59','2021-03-26 02:03:59','9f71762b-cb5d-4cfd-aabd-f2e289eb45e9','Department of Health','https://www.health.gov.au/',1,'outline'),(33190,145470,1,'2021-03-26 02:03:59','2021-03-26 02:03:59','ffb7a37d-074d-4ac6-afc1-d4700e66f30f','Queensland Government','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19',1,'outline'),(33191,145471,1,'2021-03-26 02:03:59','2021-03-26 02:03:59','d840b326-d177-4a8e-9a10-98e1450bdc6d','World Health Organisation','http://who.int/health-topics/coronavirus',1,'outline'),(33193,145479,1,'2021-03-26 02:24:40','2021-03-26 02:24:40','db3a15e4-bf44-4833-beda-5737e5050057','Fever and community assessment clinics','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(33194,145483,1,'2021-03-26 02:24:40','2021-03-26 02:24:40','8b81cfae-fca1-4ee6-a838-f11eb0fceb8d','For GPs',NULL,1,'outline'),(33195,145484,1,'2021-03-26 02:24:40','2021-03-26 02:24:40','0018c2dd-3200-4123-a1d1-92f06a16937a','For RACFs',NULL,1,'outline'),(33196,145485,1,'2021-03-26 02:24:40','2021-03-26 02:24:40','475467ce-dbf9-49aa-85ed-5c10ed76cdfe','For community',NULL,1,'outline'),(33197,145488,1,'2021-03-26 02:24:40','2021-03-26 02:24:40','d696bc4c-9564-4769-ab31-41e6e2031f2d','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/',1,'solid'),(33198,145491,1,'2021-03-26 02:24:40','2021-03-26 02:24:40','b53e86b5-91a7-4f5a-b5d8-3b8b975577fe','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(33199,145493,1,'2021-03-26 02:24:40','2021-03-26 02:24:40','9c3044e9-3bd4-4699-b8f6-2a198656304c','26 March','https://icampaign.brightlabs.com.au/v/9655/1735678955/email.html?k=57opiRFaAREADub622I5WpeNkkc0nnbNUuEGg54uUKo',1,'solid'),(33200,145494,1,'2021-03-26 02:24:40','2021-03-26 02:24:40','cf743eff-55ea-4202-aced-e414705ef285','15 March','https://icampaign.brightlabs.com.au/v/9655/1735670870/email.html?k=v6G-8gVJ_rvtwoUd2fpEBZ1ZIi86nI02To7omwA0FiU',1,'solid'),(33201,145495,1,'2021-03-26 02:24:40','2021-03-26 02:24:40','c98321e6-c418-43fb-852e-6b506b2e878d','1 March','https://icampaign.brightlabs.com.au/v/9655/1735665136/email.html?k=W4xOP02DyXw184GaxNI6k7EVQ0egPoLmOBx9MgO143c',1,'solid'),(33202,145496,1,'2021-03-26 02:24:40','2021-03-26 02:24:40','39eb96dc-bb7b-4950-89a9-cdaa6fb4b131','23 Feb','https://icampaign.brightlabs.com.au/v/9655/1735663126/email.html?k=onC8sbtofWx9q330xxdb_nSrHla73svE28AQrrximRk',1,'solid'),(33203,145497,1,'2021-03-26 02:24:40','2021-03-26 02:24:40','4557b72b-3750-48fc-9540-f971702ec05b','16 Feb','https://icampaign.brightlabs.com.au/em/message/email/view.php?id=1530234&a=9655&k=GD2emXHkRKAzQIJ0fJHGwEIFIeE2dz_ZwHX44DMI5rE',0,'solid'),(33204,145498,1,'2021-03-26 02:24:40','2021-03-26 02:24:40','1cff36ea-29ae-44df-86d5-02aac9f266dc','1 Feb','https://icampaign.brightlabs.com.au/v/9655/1735651905/email.html?k=xTKPedZf_tzusLKj4h0yTxaX4y8YRk-ekPmKiwMTh58',1,'solid'),(33205,145500,1,'2021-03-26 02:24:40','2021-03-26 02:24:40','1381dbfb-b001-4895-aed9-808ab608fd31','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(33206,145501,1,'2021-03-26 02:24:40','2021-03-26 02:24:40','c7400673-49b7-4494-9260-1a2f40ab7dd2','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(33207,145502,1,'2021-03-26 02:24:40','2021-03-26 02:24:40','f1b71bbc-5835-4dd7-aa54-d0601619d7fa','COVID-19 vaccine updates','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/subscribe-to-covid-19-vaccines-updates',1,'solid'),(33208,145505,1,'2021-03-26 02:24:40','2021-03-26 02:24:40','639fb9db-f93a-4283-a0a1-1fa551578c42','Department of Health','https://www.health.gov.au/',1,'outline'),(33209,145506,1,'2021-03-26 02:24:40','2021-03-26 02:24:40','335ad362-50f9-414f-ba8e-0825d1a97c26','Queensland Government','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19',1,'outline'),(33210,145507,1,'2021-03-26 02:24:40','2021-03-26 02:24:40','fe1e3e3a-2204-4a2a-9a6d-349746bfd7ec','World Health Organisation','http://who.int/health-topics/coronavirus',1,'outline'),(33211,145518,1,'2021-03-26 03:13:59','2021-03-26 03:13:59','a39db9e4-5f48-440e-8373-fdf5e898942b','Fever and community assessment clinics','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(33212,145522,1,'2021-03-26 03:13:59','2021-03-26 03:13:59','ac2d035a-867f-4a28-b7b6-9a9273a3a19e','For GPs',NULL,1,'outline'),(33213,145523,1,'2021-03-26 03:13:59','2021-03-26 03:13:59','70b70720-7436-4f9f-9d6d-9a51da8bc4d5','For RACFs',NULL,1,'outline'),(33214,145524,1,'2021-03-26 03:13:59','2021-03-26 03:13:59','1a7f6b36-509b-4801-aa42-aa143e7fe72f','For community',NULL,1,'outline'),(33215,145527,1,'2021-03-26 03:13:59','2021-03-26 03:13:59','33e13f6a-414c-4f26-83ed-d08de304537a','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/',1,'solid'),(33216,145530,1,'2021-03-26 03:13:59','2021-03-26 03:13:59','f38ac969-0fdb-42fa-b22d-875bcc2b8ac9','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(33217,145532,1,'2021-03-26 03:13:59','2021-03-26 03:13:59','d927ab3d-2f96-41cb-a168-866d0434dfd7','26 March','https://icampaign.brightlabs.com.au/v/9655/1735680145/email.html?k=tygpMLfOttxcbCXZ0B2NJjCHvdQXZu95WMekeXcJoro',1,'solid'),(33218,145533,1,'2021-03-26 03:13:59','2021-03-26 03:13:59','0b33d6e2-c28b-41c5-b1f1-5d5de22df86d','15 March','https://icampaign.brightlabs.com.au/v/9655/1735670870/email.html?k=v6G-8gVJ_rvtwoUd2fpEBZ1ZIi86nI02To7omwA0FiU',1,'solid'),(33219,145534,1,'2021-03-26 03:13:59','2021-03-26 03:13:59','01744de6-c78a-4ae4-a259-96453c8bef27','1 March','https://icampaign.brightlabs.com.au/v/9655/1735665136/email.html?k=W4xOP02DyXw184GaxNI6k7EVQ0egPoLmOBx9MgO143c',1,'solid'),(33220,145535,1,'2021-03-26 03:13:59','2021-03-26 03:13:59','4be459c5-9bac-4c70-9900-b7d3010b2b9b','23 Feb','https://icampaign.brightlabs.com.au/v/9655/1735663126/email.html?k=onC8sbtofWx9q330xxdb_nSrHla73svE28AQrrximRk',1,'solid'),(33221,145536,1,'2021-03-26 03:13:59','2021-03-26 03:13:59','a16c6d31-5b7a-494a-b866-44cc7b863f24','16 Feb','https://icampaign.brightlabs.com.au/em/message/email/view.php?id=1530234&a=9655&k=GD2emXHkRKAzQIJ0fJHGwEIFIeE2dz_ZwHX44DMI5rE',0,'solid'),(33222,145537,1,'2021-03-26 03:13:59','2021-03-26 03:13:59','4e259522-24a2-4bc9-b8ff-50e440ea9966','1 Feb','https://icampaign.brightlabs.com.au/v/9655/1735651905/email.html?k=xTKPedZf_tzusLKj4h0yTxaX4y8YRk-ekPmKiwMTh58',1,'solid'),(33223,145539,1,'2021-03-26 03:13:59','2021-03-26 03:13:59','89995d13-5911-41fa-94dd-1e3d98fb7327','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(33224,145540,1,'2021-03-26 03:13:59','2021-03-26 03:13:59','41168b99-aa32-4c16-b5da-59c6704658e0','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(33225,145541,1,'2021-03-26 03:13:59','2021-03-26 03:13:59','f90d9a8f-1089-48d5-94f0-bd26e22139d1','COVID-19 vaccine updates','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/subscribe-to-covid-19-vaccines-updates',1,'solid'),(33226,145544,1,'2021-03-26 03:13:59','2021-03-26 03:13:59','efc33ada-d596-4a51-90b4-d171a75c39cf','Department of Health','https://www.health.gov.au/',1,'outline'),(33227,145545,1,'2021-03-26 03:13:59','2021-03-26 03:13:59','7c3416d2-3449-4ff8-b8c4-169073050a89','Queensland Government','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19',1,'outline'),(33228,145546,1,'2021-03-26 03:13:59','2021-03-26 03:13:59','36925844-ff3d-4ff6-b181-7105af11beb5','World Health Organisation','http://who.int/health-topics/coronavirus',1,'outline'),(33278,145732,1,'2021-03-26 05:41:24','2021-03-26 05:41:24','331b4f5b-40cd-42f2-a2d4-838366fc0c4b','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(33279,145733,1,'2021-03-26 05:41:24','2021-03-26 05:41:24','5708e30e-a3fc-484f-9559-2a4b68c7d634','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(33280,145735,1,'2021-03-26 05:41:24','2021-03-26 05:41:24','f2287e0e-a049-4a0b-be7d-03df38e6baf7','Download our FAQs for participating phase 1b practices','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/COVID-19-Vaccine-FAQ_Brisbane-North-PHN.docx?mtime=20210312163228&focal=none',1,'solid'),(33281,145736,1,'2021-03-26 05:41:24','2021-03-26 05:41:24','3338f7d2-80a2-4488-9df8-fea21ee87fa1','Download our FAQs for non-participating phase 1b practices','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/COVID-19-Vaccine-FAQ_Brisbane-North-PHN_non-participating-practices.pdf?mtime=20210315142631&focal=none',1,'solid'),(33282,145739,1,'2021-03-26 05:41:24','2021-03-26 05:41:24','b4e740d5-44e7-430c-8218-b6c004f1ca6b','Read the latest health alerts',NULL,1,'solid'),(33283,145742,1,'2021-03-26 05:41:24','2021-03-26 05:41:24','39724939-1a18-4716-a22d-19ea85fc134e','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(33284,145744,1,'2021-03-26 05:41:24','2021-03-26 05:41:24','29dd1958-3de2-46c3-8b16-798e8d202ba1','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(33285,145747,1,'2021-03-26 05:41:24','2021-03-26 05:41:24','b63c53e0-aaca-46f6-9d03-c19cfb172f12','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(33286,145749,1,'2021-03-26 05:41:24','2021-03-26 05:41:24','22770f31-c47d-40ed-9372-cbf20c276ba3','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(33287,145751,1,'2021-03-26 05:41:24','2021-03-26 05:41:24','88d99193-1285-4838-8019-cb54ef2c575d','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(33288,145754,1,'2021-03-26 05:41:24','2021-03-26 05:41:24','1a734180-b785-4fcf-8537-6a7d7bbaad95','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(33289,145757,1,'2021-03-26 05:41:24','2021-03-26 05:41:24','b02ade3e-675b-4355-a3da-ead06b2726ea','Subscribe to updates',NULL,1,'solid'),(33290,145759,1,'2021-03-26 05:41:24','2021-03-26 05:41:24','06dc51e1-7bf6-4101-b530-fc9475147c2f','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(33291,145760,1,'2021-03-26 05:41:24','2021-03-26 05:41:24','2c71e917-8860-41de-8191-702f78ffe687','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(33312,146306,1,'2021-03-26 06:10:14','2021-03-26 06:10:14','10b4f0e6-2bb6-4281-8251-c417f150da2f','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(33313,146307,1,'2021-03-26 06:10:14','2021-03-26 06:10:14','c6582aac-1f87-4386-95a6-47fc08b51a2c','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(33314,146310,1,'2021-03-26 06:10:14','2021-03-26 06:10:14','3aa22305-c547-473d-9c6a-9ef27838213a','Phase 1B rollout FAQs',NULL,1,'solid'),(33315,146313,1,'2021-03-26 06:10:14','2021-03-26 06:10:14','4a265b4c-b763-49b3-b089-1ec25c718c24','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(33316,146316,1,'2021-03-26 06:10:14','2021-03-26 06:10:14','ee291ed7-6474-4eeb-889f-e677123fadf0','Read the latest health alerts',NULL,1,'solid'),(33317,146319,1,'2021-03-26 06:10:14','2021-03-26 06:10:14','a4b22d62-75c6-4d14-bafa-0dfe3c7ff77c','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(33318,146321,1,'2021-03-26 06:10:14','2021-03-26 06:10:14','466c8da2-8d54-44e0-9985-bb3135e84c07','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(33319,146324,1,'2021-03-26 06:10:14','2021-03-26 06:10:14','91e00bc7-ce2b-4368-a2ae-63f8bf664c45','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(33320,146326,1,'2021-03-26 06:10:14','2021-03-26 06:10:14','33315039-0bf8-46c5-8232-5e3363254f39','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(33321,146328,1,'2021-03-26 06:10:14','2021-03-26 06:10:14','5f9dfee6-a96d-4f49-9fbe-b396678b0a98','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(33322,146331,1,'2021-03-26 06:10:14','2021-03-26 06:10:14','4101337a-488a-4ca1-aee6-e73e7434f5ce','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(33323,146334,1,'2021-03-26 06:10:14','2021-03-26 06:10:14','1790cc90-98ca-4840-88b9-7caaa7d2c8ac','Subscribe to updates',NULL,1,'solid'),(33324,146336,1,'2021-03-26 06:10:14','2021-03-26 06:10:14','e813c90d-c08f-4c8f-ac38-d9eaa5102e51','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(33325,146337,1,'2021-03-26 06:10:14','2021-03-26 06:10:14','e91d29f9-ab51-4744-9e49-d3573a7a4b20','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(33332,146401,1,'2021-03-26 06:16:06','2021-03-26 06:16:06','3b4e02f3-ba6c-4d78-b0dd-26b8541cda75','Read the plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_MNHHS_Planning_for_Wellness_Regional_Plan_Sep2018_FINAL_WEB1.pdf?mtime=20200228162752&focal=none',1,'solid'),(33333,146402,1,'2021-03-26 06:16:06','2021-03-26 06:16:06','f5942e66-cf6c-4805-b94f-2607962f4e5f','Visit the website','https://planningforwellbeing.org.au/',0,'solid'),(33340,146425,1,'2021-03-26 06:16:43','2021-03-26 06:16:43','291862df-e5e7-4e11-89d5-efae89181adf','For GPs',NULL,1,'link'),(33341,146426,1,'2021-03-26 06:16:43','2021-03-26 06:16:43','9ceaca2a-416a-432e-a12b-3c6a8d953054','For RACFs',NULL,1,'link'),(33342,146427,1,'2021-03-26 06:16:43','2021-03-26 06:16:43','b0b6e710-63d5-4e3a-b19c-e027e68543d9','For community',NULL,1,'link'),(33343,146432,1,'2021-03-26 06:16:43','2021-03-26 06:16:43','d272eaaf-2115-4e8e-beff-8015cda162aa','Learn more','https://anytimehealthadvice.org.au/',1,'link'),(33344,146433,1,'2021-03-26 06:16:43','2021-03-26 06:16:43','cf7130d5-edc0-4031-ab39-0d82b618df23','Visit the symptom checker','https://www.healthdirect.gov.au/symptom-checker/tool',1,'link'),(33345,146434,1,'2021-03-26 06:16:44','2021-03-26 06:16:44','a73ba755-90c2-453f-a744-920a090fc0c5','Order a fridge magnet','https://anytimehealthadvice.org.au/#free-magnet',1,'link'),(33346,146445,1,'2021-03-26 06:16:48','2021-03-26 06:16:48','c05eb384-16e3-4fef-ba57-313a0d5885e9','For GPs',NULL,1,'link'),(33347,146446,1,'2021-03-26 06:16:48','2021-03-26 06:16:48','dc4da439-1fd1-4aaf-8c56-0e6921a447a9','For RACFs',NULL,1,'link'),(33348,146447,1,'2021-03-26 06:16:48','2021-03-26 06:16:48','2e9e3fd6-99cc-4ae1-949a-82e9179d0f58','For community',NULL,1,'link'),(33349,146452,1,'2021-03-26 06:16:48','2021-03-26 06:16:48','86f8c91e-9100-4ddf-9e67-10ff0db47ee4','Learn more','https://anytimehealthadvice.org.au/',1,'link'),(33350,146453,1,'2021-03-26 06:16:48','2021-03-26 06:16:48','bdbf5c93-7b75-45cb-a63a-1a449c16320f','Visit the symptom checker','https://www.healthdirect.gov.au/symptom-checker/tool',1,'link'),(33351,146454,1,'2021-03-26 06:16:48','2021-03-26 06:16:48','8a43bcb7-a6bb-4f4d-95c2-2e99e7cf19b1','Order a fridge magnet','https://anytimehealthadvice.org.au/#free-magnet',1,'link'),(33352,146465,1,'2021-03-26 06:19:29','2021-03-26 06:19:29','c4ebc07e-d9c2-4743-b373-1cbdb4b6b013','For GPs',NULL,1,'link'),(33353,146466,1,'2021-03-26 06:19:29','2021-03-26 06:19:29','d266c11a-88be-42cf-bbea-2ed63f9581c6','For RACFs',NULL,1,'link'),(33354,146467,1,'2021-03-26 06:19:29','2021-03-26 06:19:29','d52d3406-7e12-443e-ad36-3904cbe349d9','For community',NULL,1,'link'),(33355,146472,1,'2021-03-26 06:19:29','2021-03-26 06:19:29','7d67b167-5d1e-42b4-8d9b-296d1c8f02c2','Learn more','https://anytimehealthadvice.org.au/',1,'link'),(33356,146473,1,'2021-03-26 06:19:29','2021-03-26 06:19:29','143b162b-5784-4b27-98c8-f01ff2ace689','Visit the symptom checker','https://www.healthdirect.gov.au/symptom-checker/tool',1,'link'),(33357,146474,1,'2021-03-26 06:19:29','2021-03-26 06:19:29','57a257f6-1af4-4e14-b8b0-cc543fdbf37a','Order a fridge magnet','https://anytimehealthadvice.org.au/#free-magnet',1,'link'),(33370,146524,1,'2021-03-26 06:20:27','2021-03-26 06:20:27','cea56231-471c-4035-8011-8a452cec629e','For GPs',NULL,1,'link'),(33371,146525,1,'2021-03-26 06:20:27','2021-03-26 06:20:27','dae55b56-27ec-49e1-8f1c-6c2652c54613','For RACFs',NULL,1,'link'),(33372,146526,1,'2021-03-26 06:20:27','2021-03-26 06:20:27','a12f7716-9086-4adc-9835-1555a1b71aa3','For community',NULL,1,'link'),(33373,146531,1,'2021-03-26 06:20:27','2021-03-26 06:20:27','b5ab6ccc-2372-41c3-9d07-8a886cf43ebd','Learn more','https://anytimehealthadvice.org.au/',1,'link'),(33374,146532,1,'2021-03-26 06:20:27','2021-03-26 06:20:27','089cd150-4843-480e-89d7-25732c11ff44','Visit the symptom checker','https://www.healthdirect.gov.au/symptom-checker/tool',1,'link'),(33375,146533,1,'2021-03-26 06:20:27','2021-03-26 06:20:27','e70268b2-083f-4904-83ba-d848c2405cb3','Order a fridge magnet','https://anytimehealthadvice.org.au/#free-magnet',1,'link'),(33380,146567,1,'2021-03-26 06:30:49','2021-03-26 06:30:49','1a37d930-f2ad-46b2-9533-559e7466eae3','Health alerts in community languages','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/support-and-resources/translated-resources#translated',1,'solid'),(33381,146568,1,'2021-03-26 06:30:49','2021-03-26 06:30:49','6f9b0036-d1f1-46b5-9774-1549fcf924d3','Health alerts from 2020',NULL,1,'solid'),(33382,146579,1,'2021-03-26 06:31:16','2021-03-26 06:31:16','9ac3c7c9-ae92-4f5d-b54c-eb10bd2e3cc8','Health alerts in community languages','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/support-and-resources/translated-resources#translated',1,'solid'),(33383,146580,1,'2021-03-26 06:31:16','2021-03-26 06:31:16','2f624cae-0932-4384-bb78-9fbdb735a52c','Health alerts from 2020',NULL,1,'solid'),(33384,146593,1,'2021-03-29 00:32:24','2021-03-29 00:32:24','e8493d91-6137-43a8-b2e0-93919e85668e','Health alerts in community languages','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/support-and-resources/translated-resources#translated',1,'solid'),(33385,146594,1,'2021-03-29 00:32:24','2021-03-29 00:32:24','b87fdafa-baee-4807-a477-32a9f1117f14','Health alerts from 2020',NULL,1,'solid'),(33386,146608,1,'2021-03-29 00:47:21','2021-03-29 00:47:21','21e55723-9bd5-4513-80e9-03256b6408fe','Read the plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_MNHHS_Planning_for_Wellness_Regional_Plan_Sep2018_FINAL_WEB1.pdf?mtime=20200228162752&focal=none',1,'solid'),(33387,146609,1,'2021-03-29 00:47:21','2021-03-29 00:47:21','2fe1c2a8-a117-43f3-b29a-f88bdd2742ba','Visit the website','https://planningforwellbeing.org.au/',0,'solid'),(33394,146632,1,'2021-03-29 00:47:47','2021-03-29 00:47:47','a1f43fd3-165d-4092-883f-07272114bd07','For GPs',NULL,1,'link'),(33395,146633,1,'2021-03-29 00:47:47','2021-03-29 00:47:47','2c3161cd-1736-41ae-90ae-651389063b09','For RACFs',NULL,1,'link'),(33396,146634,1,'2021-03-29 00:47:47','2021-03-29 00:47:47','702df5d1-b699-43f8-8506-554f60ae85d5','For community',NULL,1,'link'),(33397,146639,1,'2021-03-29 00:47:47','2021-03-29 00:47:47','95b9b77e-767b-4968-875e-87960fe522e9','Learn more','https://anytimehealthadvice.org.au/',1,'link'),(33398,146640,1,'2021-03-29 00:47:47','2021-03-29 00:47:47','58fcacf8-0158-498c-a7eb-b80b11e1d8cd','Visit the symptom checker','https://www.healthdirect.gov.au/symptom-checker/tool',1,'link'),(33399,146641,1,'2021-03-29 00:47:47','2021-03-29 00:47:47','a885d887-b74a-411e-a258-218711508dd1','Order a fridge magnet','https://anytimehealthadvice.org.au/#free-magnet',1,'link'),(33400,146652,1,'2021-03-29 00:47:48','2021-03-29 00:47:48','3b544c37-cf55-48fa-9c42-dba58be3010c','For GPs',NULL,1,'link'),(33401,146653,1,'2021-03-29 00:47:48','2021-03-29 00:47:48','f30236e1-2303-4345-a982-4f416bb6d4d4','For RACFs',NULL,1,'link'),(33402,146654,1,'2021-03-29 00:47:48','2021-03-29 00:47:48','97934417-e49e-49ab-a81a-ca07a43a4cfb','For community',NULL,1,'link'),(33403,146659,1,'2021-03-29 00:47:48','2021-03-29 00:47:48','b74b4ad5-03f8-4453-a80e-3d4f9721d668','Learn more','https://anytimehealthadvice.org.au/',1,'link'),(33404,146660,1,'2021-03-29 00:47:48','2021-03-29 00:47:48','0fae7685-6ab2-43d8-96ed-c45e314a52fa','Visit the symptom checker','https://www.healthdirect.gov.au/symptom-checker/tool',1,'link'),(33405,146661,1,'2021-03-29 00:47:48','2021-03-29 00:47:48','80306f64-b912-4c6f-a776-08be48335d17','Order a fridge magnet','https://anytimehealthadvice.org.au/#free-magnet',1,'link'),(33434,146741,1,'2021-03-29 00:50:04','2021-03-29 00:50:04','e7d35adb-31dc-4fc6-8fc6-ccdbf5232a9b','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(33435,146742,1,'2021-03-29 00:50:04','2021-03-29 00:50:04','0140731a-5204-4412-bc62-cea0b21db263','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(33436,146745,1,'2021-03-29 00:50:04','2021-03-29 00:50:04','3946d520-580e-4b33-9106-788a8e6d8f95','Phase 1B rollout FAQs',NULL,1,'solid'),(33437,146748,1,'2021-03-29 00:50:04','2021-03-29 00:50:04','ea18d68f-a493-4ef7-a4a4-817dfce2f1ab','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(33438,146751,1,'2021-03-29 00:50:04','2021-03-29 00:50:04','25966535-58bd-4f73-b5f4-df0ade4b6c7a','Read the latest health alerts',NULL,1,'solid'),(33439,146754,1,'2021-03-29 00:50:04','2021-03-29 00:50:04','3d3a7168-56e6-4b8d-a758-766d21bdfcef','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(33440,146756,1,'2021-03-29 00:50:04','2021-03-29 00:50:04','2340a4a5-2a24-458e-bb5f-0eccef9ca63a','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(33441,146759,1,'2021-03-29 00:50:04','2021-03-29 00:50:04','e98542c7-4224-4cb2-92d2-63f37724976b','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(33442,146761,1,'2021-03-29 00:50:04','2021-03-29 00:50:04','5917593c-4b5a-4824-a3e6-cc65a40cfda4','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(33443,146763,1,'2021-03-29 00:50:04','2021-03-29 00:50:04','1c0e9374-a48f-41de-b4e0-0958a488b128','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(33444,146766,1,'2021-03-29 00:50:04','2021-03-29 00:50:04','63827f63-5c98-4e70-969e-8c7246f12526','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(33445,146769,1,'2021-03-29 00:50:04','2021-03-29 00:50:04','d78e4b1a-923f-41fc-bdb0-7c3bd6e0f05b','Subscribe to updates',NULL,1,'solid'),(33446,146771,1,'2021-03-29 00:50:04','2021-03-29 00:50:04','7a85fe66-ec45-483b-9402-9feae2bfa81a','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(33447,146772,1,'2021-03-29 00:50:04','2021-03-29 00:50:04','f993fa55-cfb8-486e-b2bf-b3cec65d7230','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(33448,146776,1,'2021-03-29 01:18:17','2021-03-29 01:18:17','13434985-074a-4a4f-b56d-da92b6decafd','For GPs',NULL,1,'link'),(33449,146777,1,'2021-03-29 01:18:17','2021-03-29 01:18:17','b9fb2a17-4a8d-4362-bad5-b380b1de7450','For RACFs',NULL,1,'link'),(33450,146778,1,'2021-03-29 01:18:17','2021-03-29 01:18:17','0b973fc7-90e1-434c-a305-4408245cd61a','For community',NULL,1,'link'),(33451,146783,1,'2021-03-29 01:18:17','2021-03-29 01:18:17','23594958-35f2-4d3a-8482-d76943cd34c8','Learn more','https://anytimehealthadvice.org.au/',1,'link'),(33452,146784,1,'2021-03-29 01:18:17','2021-03-29 01:18:17','a305c746-8106-4d86-bacc-3da7853295ca','Visit the symptom checker','https://www.healthdirect.gov.au/symptom-checker/tool',1,'link'),(33453,146785,1,'2021-03-29 01:18:17','2021-03-29 01:18:17','9d07634f-642b-450c-9353-874469604b44','Order a fridge magnet','https://anytimehealthadvice.org.au/#free-magnet',1,'link'),(33462,146815,1,'2021-03-29 01:56:57','2021-03-29 01:56:57','19e2c46e-8542-4870-96bc-e830d271b3d1','Meet our GPLOs','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/GPLO-Info-Sheet_210329_WEB.pdf?mtime=20210329115434&focal=none',1,'solid'),(33463,146825,1,'2021-03-29 01:56:58','2021-03-29 01:56:58','3441e53e-0239-4d34-b3e2-0dc6dd2a287a','Meet our GPLOs','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/GPLO-Info-Sheet_210329_WEB.pdf?mtime=20210329115434&focal=none',1,'solid'),(33464,146835,1,'2021-03-29 01:57:03','2021-03-29 01:57:03','0a00068f-8104-443c-b066-0d3cf0b332bb','Meet our GPLOs','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/GPLO-Info-Sheet_210329_WEB.pdf?mtime=20210329115434&focal=none',1,'solid'),(33465,146843,1,'2021-03-29 02:50:37','2021-03-29 02:50:37','310f9c08-2426-428e-bbed-c0b695a6e28f','For GPs',NULL,1,'link'),(33466,146844,1,'2021-03-29 02:50:37','2021-03-29 02:50:37','08155aef-bc52-410b-8793-25723d27866f','For RACFs',NULL,1,'link'),(33467,146845,1,'2021-03-29 02:50:37','2021-03-29 02:50:37','9baab9b6-b590-4074-b972-63db9c083ec0','For community',NULL,1,'link'),(33468,146850,1,'2021-03-29 02:50:37','2021-03-29 02:50:37','529676cf-7d12-472a-ad20-c8500821cacd','Learn more','https://anytimehealthadvice.org.au/',1,'link'),(33469,146851,1,'2021-03-29 02:50:37','2021-03-29 02:50:37','f80f84b2-13e9-4eab-84db-893730830183','Visit the symptom checker','https://www.healthdirect.gov.au/symptom-checker/tool',1,'link'),(33470,146852,1,'2021-03-29 02:50:37','2021-03-29 02:50:37','44af31e4-77fc-45e1-9955-e49c836f64ea','Order a fridge magnet','https://anytimehealthadvice.org.au/#free-magnet',1,'link'),(33478,146885,1,'2021-03-29 03:00:48','2021-03-29 03:00:48','b8a455f6-f697-4b12-ae93-00df7ccee8b3','Team Care Coordination patient information','https://d1jydvs1x4rbvt.cloudfront.net/downloads/TCC-Patient-Information-Flyer-DL-6pp-WEB.pdf?mtime=20200612135603&focal=none',1,'link'),(33479,146886,1,'2021-03-29 03:00:48','2021-03-29 03:00:48','0459c98d-6f46-4cf4-a0ed-1f89f3b9bc53','Team Care Coordination GP referrer poster','https://d1jydvs1x4rbvt.cloudfront.net/downloads/DRA_TCC-GP-Referrer-Poster-A5-2019.pdf?mtime=20200615142756&focal=none',1,'link'),(33480,146890,1,'2021-03-29 03:00:48','2021-03-29 03:00:48','63274cb4-a95b-426c-8ad9-ada549b6878b','MD','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Team-Care-Coordination-eReferral-MD-22_08_17.rtf?mtime=20200522120944&focal=none',1,'link'),(33481,146891,1,'2021-03-29 03:00:48','2021-03-29 03:00:48','b628c5da-9f40-4d39-9cea-1f3da7019b0a','Best practice','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Team-Care-Coordination-eReferral-BP-22_08_17.rtf?mtime=20200522120929&focal=none',1,'link'),(33482,146892,1,'2021-03-29 03:00:48','2021-03-29 03:00:48','a01b4b8c-aebf-4265-b51a-3227bc823c21','Practix','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Teamcare-Referral-PractiX-130604.doc?mtime=20200522121007&focal=none',1,'link'),(33483,146893,1,'2021-03-29 03:00:48','2021-03-29 03:00:48','7a953991-69a5-4b28-a4c5-2c8f899c8aba','Zed Med','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Teamcare-Referral-ZM-130604.rtf?mtime=20200522121014&focal=none',1,'link'),(33484,146900,1,'2021-03-29 03:00:48','2021-03-29 03:00:48','6d7cf8bf-a1da-4694-8d28-6f870be2ed28','Learn more','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Service-Navigator-DL-WEB.pdf?mtime=20200519151456&focal=none',1,'link'),(33485,146906,1,'2021-03-29 03:00:49','2021-03-29 03:00:49','01b9e958-2758-47c2-b1e1-f0f1b24318a6','Team Care Coordination patient information','https://d1jydvs1x4rbvt.cloudfront.net/downloads/TCC-Patient-Information-Flyer-DL-6pp-WEB.pdf?mtime=20200612135603&focal=none',1,'link'),(33486,146907,1,'2021-03-29 03:00:49','2021-03-29 03:00:49','1cb6e1f9-ffc1-4207-8327-6b1ba0b8a5b8','Team Care Coordination GP referrer poster','https://d1jydvs1x4rbvt.cloudfront.net/downloads/DRA_TCC-GP-Referrer-Poster-A5-2019.pdf?mtime=20200615142756&focal=none',1,'link'),(33487,146911,1,'2021-03-29 03:00:49','2021-03-29 03:00:49','d673c6a0-68be-479e-adf9-a0a2517ff277','MD','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Team-Care-Coordination-eReferral-MD-22_08_17.rtf?mtime=20200522120944&focal=none',1,'link'),(33488,146912,1,'2021-03-29 03:00:49','2021-03-29 03:00:49','31d770ee-cec1-4503-8d75-4d7c61fe2e3f','Best practice','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Team-Care-Coordination-eReferral-BP-22_08_17.rtf?mtime=20200522120929&focal=none',1,'link'),(33489,146913,1,'2021-03-29 03:00:49','2021-03-29 03:00:49','b92bf0a9-afd2-4ba4-8e69-40da48131ec3','Practix','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Teamcare-Referral-PractiX-130604.doc?mtime=20200522121007&focal=none',1,'link'),(33490,146914,1,'2021-03-29 03:00:49','2021-03-29 03:00:49','fdbe3292-ce0e-4b6e-9d66-8cdbb961bea4','Zed Med','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Teamcare-Referral-ZM-130604.rtf?mtime=20200522121014&focal=none',1,'link'),(33491,146921,1,'2021-03-29 03:00:49','2021-03-29 03:00:49','6c068552-618a-435d-a3d0-9964c1694d41','Learn more','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Service-Navigator-DL-WEB.pdf?mtime=20200519151456&focal=none',1,'link'),(33492,146927,1,'2021-03-29 03:00:55','2021-03-29 03:00:55','106fed6f-0bd2-415c-80cc-a900233df09b','Team Care Coordination patient information','https://d1jydvs1x4rbvt.cloudfront.net/downloads/TCC-Patient-Information-Flyer-DL-6pp-WEB.pdf?mtime=20200612135603&focal=none',1,'link'),(33493,146928,1,'2021-03-29 03:00:55','2021-03-29 03:00:55','0e53355d-4855-43b7-bf9a-121227505145','Team Care Coordination GP referrer poster','https://d1jydvs1x4rbvt.cloudfront.net/downloads/DRA_TCC-GP-Referrer-Poster-A5-2019.pdf?mtime=20200615142756&focal=none',1,'link'),(33494,146932,1,'2021-03-29 03:00:55','2021-03-29 03:00:55','182dd19f-d866-48bb-9c11-97179b3ae424','MD','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Team-Care-Coordination-eReferral-MD-22_08_17.rtf?mtime=20200522120944&focal=none',1,'link'),(33495,146933,1,'2021-03-29 03:00:55','2021-03-29 03:00:55','5b8e1d35-6154-4ae8-a155-6c6f7dce2486','Best practice','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Team-Care-Coordination-eReferral-BP-22_08_17.rtf?mtime=20200522120929&focal=none',1,'link'),(33496,146934,1,'2021-03-29 03:00:55','2021-03-29 03:00:55','91161923-53e0-4b07-861f-00d246ab8221','Practix','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Teamcare-Referral-PractiX-130604.doc?mtime=20200522121007&focal=none',1,'link'),(33497,146935,1,'2021-03-29 03:00:55','2021-03-29 03:00:55','0f3a75f9-b6b2-400d-9433-68ac84732af4','Zed Med','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Teamcare-Referral-ZM-130604.rtf?mtime=20200522121014&focal=none',1,'link'),(33498,146942,1,'2021-03-29 03:00:55','2021-03-29 03:00:55','6409a6ae-afca-4d1e-b7ec-137b1411fb04','Learn more','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Service-Navigator-DL-WEB.pdf?mtime=20200519151456&focal=none',1,'link'),(33500,146971,1,'2021-03-29 06:14:52','2021-03-29 06:14:52','016f8374-ecce-426e-8311-b4d9423ab6ed','Fever and community assessment clinics','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(33501,146975,1,'2021-03-29 06:14:52','2021-03-29 06:14:52','69f6871a-1595-4567-8f53-b94d8cca6a7c','For GPs',NULL,1,'outline'),(33502,146976,1,'2021-03-29 06:14:52','2021-03-29 06:14:52','2787570b-296d-4d85-8196-13f6e5e0cafb','For RACFs',NULL,1,'outline'),(33503,146977,1,'2021-03-29 06:14:52','2021-03-29 06:14:52','43231066-e824-4194-90f3-272ee7c046dc','For community',NULL,1,'outline'),(33504,146980,1,'2021-03-29 06:14:52','2021-03-29 06:14:52','75c498c4-cae4-491a-af31-41234c7aa591','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/',1,'solid'),(33505,146983,1,'2021-03-29 06:14:52','2021-03-29 06:14:52','7d991938-1fd9-4e9e-b080-66179dc027cc','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(33506,146985,1,'2021-03-29 06:14:52','2021-03-29 06:14:52','3e6b85f6-d11b-40cf-86cd-0dbf958ef16e','29 March','https://icampaign.brightlabs.com.au/v/9655/1735681338/email.html?k=p00jE-y-BK2WRoDkTo-ZzhMWLK6WHdUeeleFJUMhNVg',1,'solid'),(33507,146986,1,'2021-03-29 06:14:52','2021-03-29 06:14:52','64112d3d-c784-4b3b-9fdb-157a36daf1c6','26 March','https://icampaign.brightlabs.com.au/v/9655/1735680145/email.html?k=tygpMLfOttxcbCXZ0B2NJjCHvdQXZu95WMekeXcJoro',1,'solid'),(33508,146987,1,'2021-03-29 06:14:52','2021-03-29 06:14:52','4f910b75-1b62-4551-91b0-7d437421eaae','15 March','https://icampaign.brightlabs.com.au/v/9655/1735670870/email.html?k=v6G-8gVJ_rvtwoUd2fpEBZ1ZIi86nI02To7omwA0FiU',1,'solid'),(33509,146988,1,'2021-03-29 06:14:52','2021-03-29 06:14:52','c3942f8a-0af3-4088-8d63-04c916c12f96','1 March','https://icampaign.brightlabs.com.au/v/9655/1735665136/email.html?k=W4xOP02DyXw184GaxNI6k7EVQ0egPoLmOBx9MgO143c',1,'solid'),(33510,146989,1,'2021-03-29 06:14:52','2021-03-29 06:14:52','17a2fd07-fe73-445f-968d-819c85113338','23 Feb','https://icampaign.brightlabs.com.au/v/9655/1735663126/email.html?k=onC8sbtofWx9q330xxdb_nSrHla73svE28AQrrximRk',1,'solid'),(33511,146990,1,'2021-03-29 06:14:52','2021-03-29 06:14:52','48e9fb32-ec65-4586-b7ba-fb3c12da0c57','16 Feb','https://icampaign.brightlabs.com.au/em/message/email/view.php?id=1530234&a=9655&k=GD2emXHkRKAzQIJ0fJHGwEIFIeE2dz_ZwHX44DMI5rE',0,'solid'),(33512,146991,1,'2021-03-29 06:14:52','2021-03-29 06:14:52','409e6e07-e15b-4ef5-9fc2-80a34d6d08c3','1 Feb','https://icampaign.brightlabs.com.au/v/9655/1735651905/email.html?k=xTKPedZf_tzusLKj4h0yTxaX4y8YRk-ekPmKiwMTh58',1,'solid'),(33513,146993,1,'2021-03-29 06:14:52','2021-03-29 06:14:52','259e0472-1704-4a20-aa8d-194154a7fa3b','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(33514,146994,1,'2021-03-29 06:14:52','2021-03-29 06:14:52','e5084eb6-43e0-4958-9d06-c40b62dc84a0','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(33515,146995,1,'2021-03-29 06:14:52','2021-03-29 06:14:52','348d6fb9-3673-4f83-a5e9-44ff9135a450','COVID-19 vaccine updates','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/subscribe-to-covid-19-vaccines-updates',1,'solid'),(33516,146998,1,'2021-03-29 06:14:52','2021-03-29 06:14:52','5f585d69-cedb-4c5b-b698-9a2ef9981b49','Department of Health','https://www.health.gov.au/',1,'outline'),(33517,146999,1,'2021-03-29 06:14:52','2021-03-29 06:14:52','86feff62-5215-4ccc-bddd-58d89001dd23','Queensland Government','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19',1,'outline'),(33518,147000,1,'2021-03-29 06:14:52','2021-03-29 06:14:52','08c62cab-4762-4fa1-a659-684aba669922','World Health Organisation','http://who.int/health-topics/coronavirus',1,'outline'),(33519,147007,1,'2021-03-29 06:42:46','2021-03-29 06:42:46','997e4061-f420-40ea-85a3-e5fd37723477','Health alerts in community languages','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/support-and-resources/translated-resources#translated',1,'solid'),(33520,147008,1,'2021-03-29 06:42:46','2021-03-29 06:42:46','b2a4a4b1-2da0-4e1d-aebe-9bb5062e490c','Health alerts from 2020',NULL,1,'solid'),(33521,147037,1,'2021-03-29 22:43:23','2021-03-29 22:43:23','369568aa-2e26-40d5-82db-68d3d917ebf3','Health alerts in community languages','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/support-and-resources/translated-resources#translated',1,'solid'),(33522,147038,1,'2021-03-29 22:43:23','2021-03-29 22:43:23','6e8dcb78-efc1-4dd8-9bb2-95958d5c6035','Health alerts from 2020',NULL,1,'solid'),(33523,147091,1,'2021-03-30 22:50:31','2021-03-30 22:50:31','926d9669-78a2-4a8d-a624-d7ba189cfdf2','Health alerts in community languages','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/support-and-resources/translated-resources#translated',1,'solid'),(33524,147092,1,'2021-03-30 22:50:31','2021-03-30 22:50:31','50985fff-697e-499e-8989-20e039f21394','Health alerts from 2020',NULL,1,'solid'),(34152,148308,1,'2021-03-31 06:16:59','2021-03-31 06:16:59','d52bb4ce-ca74-48cb-b9a5-6cb59bd37c46','Fever and community assessment clinics','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(34153,148312,1,'2021-03-31 06:16:59','2021-03-31 06:16:59','4bd87a6f-50ca-4924-a5b1-4643da7bbb58','For GPs',NULL,1,'outline'),(34154,148313,1,'2021-03-31 06:16:59','2021-03-31 06:16:59','e08dd8ac-600d-4c8a-a537-e152143fe423','For RACFs',NULL,1,'outline'),(34155,148314,1,'2021-03-31 06:16:59','2021-03-31 06:16:59','0dbb7e5c-0951-4a90-a602-f07cdae976fe','For community',NULL,1,'outline'),(34156,148317,1,'2021-03-31 06:16:59','2021-03-31 06:16:59','e4dcee8b-2f39-42c5-9b35-d89c3dab0283','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/',1,'solid'),(34157,148320,1,'2021-03-31 06:16:59','2021-03-31 06:16:59','e9e260ae-222d-46ab-8164-0f067a027528','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(34158,148322,1,'2021-03-31 06:16:59','2021-03-31 06:16:59','68ee4168-2311-4726-9979-c8f44aec59b8','29 March','https://icampaign.brightlabs.com.au/v/9655/1735681338/email.html?k=p00jE-y-BK2WRoDkTo-ZzhMWLK6WHdUeeleFJUMhNVg',1,'solid'),(34159,148323,1,'2021-03-31 06:16:59','2021-03-31 06:16:59','265eb4aa-cf58-403d-a2fb-3cc270b0542d','26 March','https://icampaign.brightlabs.com.au/v/9655/1735680145/email.html?k=tygpMLfOttxcbCXZ0B2NJjCHvdQXZu95WMekeXcJoro',1,'solid'),(34160,148324,1,'2021-03-31 06:16:59','2021-03-31 06:16:59','7e6d5af8-b74f-4857-989e-d964ce28f377','15 March','https://icampaign.brightlabs.com.au/v/9655/1735670870/email.html?k=v6G-8gVJ_rvtwoUd2fpEBZ1ZIi86nI02To7omwA0FiU',1,'solid'),(34161,148325,1,'2021-03-31 06:16:59','2021-03-31 06:16:59','06971104-3688-43d8-9db0-653a0f098898','1 March','https://icampaign.brightlabs.com.au/v/9655/1735665136/email.html?k=W4xOP02DyXw184GaxNI6k7EVQ0egPoLmOBx9MgO143c',1,'solid'),(34162,148326,1,'2021-03-31 06:16:59','2021-03-31 06:16:59','874d71a8-32a4-44d2-886f-a12c2c461840','23 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02:15:14','2021-04-06 02:15:14','18fe1033-5a94-4f75-aadb-2310004169a1','About COVID-19 vaccines','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/about',1,'solid'),(34376,149182,1,'2021-04-06 02:15:14','2021-04-06 02:15:14','64ec3cda-b4cb-4c36-902d-0bab7af7e7d7','Queensland vaccine strategy','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout',1,'solid'),(34377,149185,1,'2021-04-06 02:15:14','2021-04-06 02:15:14','30c09ee4-3b6d-4c88-8089-b268c42f8229','Vaccine eligibility checker','https://covid-vaccine.healthdirect.gov.au/eligibility',1,'solid'),(34378,149186,1,'2021-04-06 02:15:14','2021-04-06 02:15:14','e90cddfb-0e92-4cd6-91d9-ebd82efe7f32','Vaccine service finder','https://covid-vaccine.healthdirect.gov.au/booking/?sid=ca72fa643907520b5ea1d669c7db91a41aa988b6',1,'solid'),(34379,149187,1,'2021-04-06 02:15:14','2021-04-06 02:15:14','2d9d90c9-e742-48d6-a9e6-15026be34353','Call the COVID-19 vaccination helpline','https://www.health.gov.au/contacts/national-coronavirus-and-covid-19-vaccine-helpline',1,'solid'),(34380,149190,1,'2021-04-06 02:15:14','2021-04-06 02:15:14','2776f315-2cbd-4c08-9b2c-d75878ed4726','Information for Aboriginal and Torres Strait Islander peoples','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aboriginal-and-torres-strait-islander-peoples-about-covid-19-vaccines',0,'solid'),(34381,149191,1,'2021-04-06 02:15:14','2021-04-06 02:15:14','1ad58867-bbf0-4a78-a6a0-5a281e1111dd','COVID-19 vaccine in your language','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-in-your-language',1,'solid'),(34382,149192,1,'2021-04-06 02:15:14','2021-04-06 02:15:14','ab74441e-cb2c-4d3f-a182-6e82f33d6756','Auslan vaccine-explainer 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02:15:14','7c08db66-b61f-4b16-bdb3-909aeb2285e0','Lifeline','https://www.lifeline.org.au/get-help/topics/mental-health-and-wellbeing-during-the-coronavirus-covid-19-outbreak',1,'solid'),(34390,149208,1,'2021-04-06 02:15:14','2021-04-06 02:15:14','c5213565-a1b9-4444-864a-456934f794bf','Emerging Minds','https://emergingminds.com.au/',1,'solid'),(34391,149214,1,'2021-04-06 02:15:14','2021-04-06 02:15:14','53aed2b1-8ffe-4ae7-a7ca-894b37ebc7eb','St Vincent de Paul','https://www.vinnies.org.au/page/News/National/COVID_19_Update/',1,'solid'),(34392,149215,1,'2021-04-06 02:15:14','2021-04-06 02:15:14','27bfc66c-e00d-47bc-bbae-e3f6f732049b','Salvation Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(34393,149216,1,'2021-04-06 02:15:14','2021-04-06 02:15:14','64fd36d7-0ac4-4c60-9dff-5a35301d9c54','Wesley Mission','https://www.wesleymission.org.au/covid-19-information/',1,'solid'),(34399,149274,1,'2021-04-06 02:51:38','2021-04-06 02:51:38','08436bdf-e906-4448-a50e-b2946e18dea6','Development Project Lead | Care Coordination','https://brisbanenorthphn.org.au/jobs/development-project-lead-care-coordination',1,'solid'),(34400,149277,1,'2021-04-06 02:51:38','2021-04-06 02:51:38','c176c57e-77c2-487e-84c7-ff43e57935b6','Browse local positions vacant',NULL,0,'solid'),(34401,149283,1,'2021-04-06 03:28:57','2021-04-06 03:28:57','4a1919a8-3749-460a-9b1e-dda95f5bb210','Development Project Lead | Care Coordination','https://brisbanenorthphn.org.au/jobs/development-project-lead-care-coordination',1,'solid'),(34402,149286,1,'2021-04-06 03:28:57','2021-04-06 03:28:57','85c8ecbd-b779-4e6f-9deb-a5e00eea4752','Browse local positions vacant',NULL,0,'solid'),(34403,149292,1,'2021-04-06 03:30:23','2021-04-06 03:30:23','ba46eedb-9894-47b9-8221-b21b8648c88d','Development Project Lead | Care Coordination','https://brisbanenorthphn.org.au/jobs/development-project-lead-care-coordination',1,'solid'),(34404,149295,1,'2021-04-06 03:30:23','2021-04-06 03:30:23','cd3de314-0e3a-4812-8dea-ae815e183480','Browse local positions vacant',NULL,0,'solid'),(34405,149301,1,'2021-04-06 03:40:00','2021-04-06 03:40:00','4be205da-5049-4581-b152-893732c237a7','Development Project Lead | Care Coordination','https://brisbanenorthphn.org.au/jobs/development-project-lead-care-coordination',1,'solid'),(34406,149304,1,'2021-04-06 03:40:00','2021-04-06 03:40:00','ab47f7a9-a88a-48eb-b0ef-19fae9bcf47e','Browse local positions vacant',NULL,0,'solid'),(34407,149327,1,'2021-04-06 07:05:21','2021-04-06 07:05:21','d9b93f53-bf62-496d-a7c3-4113fec02d4b','Health alerts in community languages','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/support-and-resources/translated-resources#translated',1,'solid'),(34408,149328,1,'2021-04-06 07:05:21','2021-04-06 07:05:21','7823483d-b611-4b2b-a76d-a132a055ba62','Health alerts from 2020',NULL,1,'solid'),(34409,149361,1,'2021-04-07 01:18:01','2021-04-07 01:18:01','d07ea1bd-30d3-4640-af24-2e9b1cd6cff1','Fever and community assessment clinics','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(34410,149365,1,'2021-04-07 01:18:02','2021-04-07 01:18:02','8c748730-69a9-471f-ae3f-3acc538cefa0','For GPs',NULL,1,'outline'),(34411,149366,1,'2021-04-07 01:18:02','2021-04-07 01:18:02','4621b5b3-99b1-4f07-8b62-fa764f0d42f2','For RACFs',NULL,1,'outline'),(34412,149367,1,'2021-04-07 01:18:02','2021-04-07 01:18:02','78208cb3-a048-444a-ac00-405301cf24cb','For community',NULL,1,'outline'),(34413,149370,1,'2021-04-07 01:18:02','2021-04-07 01:18:02','b6c57b23-1aaf-4a34-bde5-b7f260160dc7','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/',1,'solid'),(34414,149373,1,'2021-04-07 01:18:02','2021-04-07 01:18:02','f8db4851-bd01-47e8-92db-9431f3fb761f','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(34415,149375,1,'2021-04-07 01:18:02','2021-04-07 01:18:02','62f4be84-83bf-4802-ae0f-cc4f29858615','29 March','https://icampaign.brightlabs.com.au/v/9655/1735681338/email.html?k=p00jE-y-BK2WRoDkTo-ZzhMWLK6WHdUeeleFJUMhNVg',1,'solid'),(34416,149376,1,'2021-04-07 01:18:02','2021-04-07 01:18:02','e0ee0e4e-9fc1-4190-9a97-a3c96c714fe8','26 March','https://icampaign.brightlabs.com.au/v/9655/1735680145/email.html?k=tygpMLfOttxcbCXZ0B2NJjCHvdQXZu95WMekeXcJoro',1,'solid'),(34417,149377,1,'2021-04-07 01:18:02','2021-04-07 01:18:02','6a248723-5075-4508-b415-368836a7edb9','15 March','https://icampaign.brightlabs.com.au/v/9655/1735670870/email.html?k=v6G-8gVJ_rvtwoUd2fpEBZ1ZIi86nI02To7omwA0FiU',1,'solid'),(34418,149378,1,'2021-04-07 01:18:02','2021-04-07 01:18:02','f3247279-e5e6-455a-a0c5-0e6f9e7a0702','1 March','https://icampaign.brightlabs.com.au/v/9655/1735665136/email.html?k=W4xOP02DyXw184GaxNI6k7EVQ0egPoLmOBx9MgO143c',1,'solid'),(34419,149379,1,'2021-04-07 01:18:02','2021-04-07 01:18:02','d6d7d6cc-baad-497f-9cda-ddfc2f08adb0','23 Feb','https://icampaign.brightlabs.com.au/v/9655/1735663126/email.html?k=onC8sbtofWx9q330xxdb_nSrHla73svE28AQrrximRk',1,'solid'),(34420,149380,1,'2021-04-07 01:18:02','2021-04-07 01:18:02','d21a041c-dc57-47de-ab93-7808813d994b','16 Feb','https://icampaign.brightlabs.com.au/em/message/email/view.php?id=1530234&a=9655&k=GD2emXHkRKAzQIJ0fJHGwEIFIeE2dz_ZwHX44DMI5rE',0,'solid'),(34421,149381,1,'2021-04-07 01:18:02','2021-04-07 01:18:02','aee38b6f-4162-4ff6-a536-c7d6b806e2fd','1 Feb','https://icampaign.brightlabs.com.au/v/9655/1735651905/email.html?k=xTKPedZf_tzusLKj4h0yTxaX4y8YRk-ekPmKiwMTh58',1,'solid'),(34422,149383,1,'2021-04-07 01:18:02','2021-04-07 01:18:02','3a636e91-b969-4af2-97c9-7bd6d847d869','Queensland Health 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01:20:13','40c9deca-b5f5-4c47-b53d-017b9bcc0ca7','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/',1,'solid'),(34471,149480,1,'2021-04-07 01:20:13','2021-04-07 01:20:13','7fe94db0-4efe-49b1-9885-775c1a6a815d','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(34472,149482,1,'2021-04-07 01:20:13','2021-04-07 01:20:13','7c6fc5ab-eca7-4074-8c51-67c26f634259','29 March','https://icampaign.brightlabs.com.au/v/9655/1735681338/email.html?k=p00jE-y-BK2WRoDkTo-ZzhMWLK6WHdUeeleFJUMhNVg',1,'solid'),(34473,149483,1,'2021-04-07 01:20:13','2021-04-07 01:20:13','3cb96739-5122-4c0a-80d8-abf96da82948','26 March','https://icampaign.brightlabs.com.au/v/9655/1735680145/email.html?k=tygpMLfOttxcbCXZ0B2NJjCHvdQXZu95WMekeXcJoro',1,'solid'),(34474,149484,1,'2021-04-07 01:20:13','2021-04-07 01:20:13','12e262f4-a13d-4ac4-be8c-767a8a676354','15 March','https://icampaign.brightlabs.com.au/v/9655/1735670870/email.html?k=v6G-8gVJ_rvtwoUd2fpEBZ1ZIi86nI02To7omwA0FiU',1,'solid'),(34475,149485,1,'2021-04-07 01:20:13','2021-04-07 01:20:13','153fa7e8-2cda-484a-8104-ccde33e1d444','1 March','https://icampaign.brightlabs.com.au/v/9655/1735665136/email.html?k=W4xOP02DyXw184GaxNI6k7EVQ0egPoLmOBx9MgO143c',1,'solid'),(34476,149486,1,'2021-04-07 01:20:13','2021-04-07 01:20:13','79a568f2-71dd-4910-aa8a-bc8e389c8de5','23 Feb','https://icampaign.brightlabs.com.au/v/9655/1735663126/email.html?k=onC8sbtofWx9q330xxdb_nSrHla73svE28AQrrximRk',1,'solid'),(34477,149487,1,'2021-04-07 01:20:13','2021-04-07 01:20:13','e6a75a64-a6ae-41ff-a687-98c5ba958e67','16 Feb','https://icampaign.brightlabs.com.au/em/message/email/view.php?id=1530234&a=9655&k=GD2emXHkRKAzQIJ0fJHGwEIFIeE2dz_ZwHX44DMI5rE',0,'solid'),(34478,149488,1,'2021-04-07 01:20:13','2021-04-07 01:20:13','bbedc48a-6362-4a99-96ff-81a187926113','1 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01:20:18','2021-04-07 01:20:18','f592f82a-513d-4f0d-b517-59b38e27bf3e','For community',NULL,1,'outline'),(34489,149513,1,'2021-04-07 01:20:18','2021-04-07 01:20:18','294cdc1b-351a-4b11-9455-5efa04ceade4','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/',1,'solid'),(34490,149516,1,'2021-04-07 01:20:18','2021-04-07 01:20:18','e1724223-e8a9-4c90-a2f0-661e02921205','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(34491,149518,1,'2021-04-07 01:20:18','2021-04-07 01:20:18','967f6b5e-56ff-42fc-85db-9f251bd1fa38','29 March','https://icampaign.brightlabs.com.au/v/9655/1735681338/email.html?k=p00jE-y-BK2WRoDkTo-ZzhMWLK6WHdUeeleFJUMhNVg',1,'solid'),(34492,149519,1,'2021-04-07 01:20:18','2021-04-07 01:20:18','e123a3cd-a428-4dfb-8834-583391bf7db3','26 March','https://icampaign.brightlabs.com.au/v/9655/1735680145/email.html?k=tygpMLfOttxcbCXZ0B2NJjCHvdQXZu95WMekeXcJoro',1,'solid'),(34493,149520,1,'2021-04-07 01:20:18','2021-04-07 01:20:18','2056eea3-8290-4b1b-a7c1-c6865a67ca2a','15 March','https://icampaign.brightlabs.com.au/v/9655/1735670870/email.html?k=v6G-8gVJ_rvtwoUd2fpEBZ1ZIi86nI02To7omwA0FiU',1,'solid'),(34494,149521,1,'2021-04-07 01:20:18','2021-04-07 01:20:18','199e4ceb-cdf6-42c3-8a54-be136af40424','1 March','https://icampaign.brightlabs.com.au/v/9655/1735665136/email.html?k=W4xOP02DyXw184GaxNI6k7EVQ0egPoLmOBx9MgO143c',1,'solid'),(34495,149522,1,'2021-04-07 01:20:18','2021-04-07 01:20:18','d6214642-633e-490f-bb8d-3af1f31e6ae3','23 Feb','https://icampaign.brightlabs.com.au/v/9655/1735663126/email.html?k=onC8sbtofWx9q330xxdb_nSrHla73svE28AQrrximRk',1,'solid'),(34496,149523,1,'2021-04-07 01:20:18','2021-04-07 01:20:18','eb60bc0a-be16-4107-bdb0-a7ec909423f3','16 Feb','https://icampaign.brightlabs.com.au/em/message/email/view.php?id=1530234&a=9655&k=GD2emXHkRKAzQIJ0fJHGwEIFIeE2dz_ZwHX44DMI5rE',0,'solid'),(34497,149524,1,'2021-04-07 01:20:18','2021-04-07 01:20:18','13091d71-4f2a-429e-9c8f-b4db16d29b5b','1 Feb','https://icampaign.brightlabs.com.au/v/9655/1735651905/email.html?k=xTKPedZf_tzusLKj4h0yTxaX4y8YRk-ekPmKiwMTh58',1,'solid'),(34498,149526,1,'2021-04-07 01:20:18','2021-04-07 01:20:18','e93b2176-0feb-488a-a1b1-27a3e8a6ff9e','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(34499,149527,1,'2021-04-07 01:20:18','2021-04-07 01:20:18','16a5c698-f9d5-4f6b-9f40-8a51a9431537','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(34500,149528,1,'2021-04-07 01:20:18','2021-04-07 01:20:18','8d9a53c7-2478-4c55-8731-24d5bc1d52dc','COVID-19 vaccine updates','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/subscribe-to-covid-19-vaccines-updates',1,'solid'),(34501,149531,1,'2021-04-07 01:20:19','2021-04-07 01:20:19','849d3f77-c36c-4b1e-a926-4af005cd40b3','Department of Health','https://www.health.gov.au/',1,'outline'),(34502,149532,1,'2021-04-07 01:20:19','2021-04-07 01:20:19','ca69c64d-6d30-485e-a350-e56aad1e85b0','Queensland Government','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19',1,'outline'),(34503,149533,1,'2021-04-07 01:20:19','2021-04-07 01:20:19','b9cb6a84-2021-4cbb-8008-273afe4830a2','World Health Organisation','http://who.int/health-topics/coronavirus',1,'outline'),(34592,149708,1,'2021-04-07 01:29:56','2021-04-07 01:29:56','8861af66-6501-4b10-b809-38736718691d','Fever and community assessment clinics','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(34593,149712,1,'2021-04-07 01:29:56','2021-04-07 01:29:56','62846bfd-0cc4-44cf-8539-f92351256da1','For GPs',NULL,1,'outline'),(34594,149713,1,'2021-04-07 01:29:56','2021-04-07 01:29:56','86390ff2-7929-499c-b295-56a4764c9848','For RACFs',NULL,1,'outline'),(34595,149714,1,'2021-04-07 01:29:56','2021-04-07 01:29:56','02eb3060-b675-46cc-9679-db75b919fac5','For community',NULL,1,'outline'),(34596,149717,1,'2021-04-07 01:29:56','2021-04-07 01:29:56','5bc4def5-d31e-47fe-b7b2-8cda1211d576','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/',1,'solid'),(34597,149720,1,'2021-04-07 01:29:57','2021-04-07 01:29:57','ae2fcfbd-804e-449a-96dd-7d9fa399eb9c','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(34598,149722,1,'2021-04-07 01:29:57','2021-04-23 22:47:55','a9abfd2f-0d82-4f70-aef9-c4c28c805b89','29 March','https://icampaign.brightlabs.com.au/v/9655/1735681338/email.html?k=p00jE-y-BK2WRoDkTo-ZzhMWLK6WHdUeeleFJUMhNVg',1,'solid'),(34599,149723,1,'2021-04-07 01:29:57','2021-04-23 22:47:55','507dde3d-befd-4327-be7b-02bcf809bdeb','26 March','https://icampaign.brightlabs.com.au/v/9655/1735680145/email.html?k=tygpMLfOttxcbCXZ0B2NJjCHvdQXZu95WMekeXcJoro',1,'solid'),(34600,149724,1,'2021-04-07 01:29:57','2021-04-23 22:47:55','0289e76c-5cf5-4fd3-9d0b-86ef8f992d9e','15 March','https://icampaign.brightlabs.com.au/v/9655/1735670870/email.html?k=v6G-8gVJ_rvtwoUd2fpEBZ1ZIi86nI02To7omwA0FiU',1,'solid'),(34601,149725,1,'2021-04-07 01:29:57','2021-04-23 22:47:55','dc6136e1-1694-4c01-96db-36ed82c0803d','1 March','https://icampaign.brightlabs.com.au/v/9655/1735665136/email.html?k=W4xOP02DyXw184GaxNI6k7EVQ0egPoLmOBx9MgO143c',1,'solid'),(34602,149727,1,'2021-04-07 01:29:57','2021-04-07 01:29:57','c7d9b41f-ab6f-41c1-bb55-bda6469f157f','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(34603,149728,1,'2021-04-07 01:29:57','2021-04-07 01:29:57','c9324500-45d7-40a0-92ce-f6ecfd4eef59','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(34604,149729,1,'2021-04-07 01:29:57','2021-04-07 01:29:57','d566273a-dd96-4f5b-a1bc-8288f9cb34fe','COVID-19 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01:29:58','2021-04-07 01:29:58','85359f87-3c9c-4dd5-8169-59fd289b67a5','For GPs',NULL,1,'outline'),(34610,149746,1,'2021-04-07 01:29:58','2021-04-07 01:29:58','ab191caa-a784-4bec-8675-6738e516e886','For RACFs',NULL,1,'outline'),(34611,149747,1,'2021-04-07 01:29:58','2021-04-07 01:29:58','39cb8152-9590-416a-832d-66905c92e3d8','For community',NULL,1,'outline'),(34612,149750,1,'2021-04-07 01:29:58','2021-04-07 01:29:58','864b3377-8695-4336-a092-a881e60f36f7','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/',1,'solid'),(34613,149753,1,'2021-04-07 01:29:58','2021-04-07 01:29:58','fe394c79-d3e3-4eda-8cec-f788de5b2791','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(34614,149755,1,'2021-04-07 01:29:58','2021-04-07 01:29:58','4e4cbdb6-f9dd-41bc-85ab-da9c961b6287','29 March','https://icampaign.brightlabs.com.au/v/9655/1735681338/email.html?k=p00jE-y-BK2WRoDkTo-ZzhMWLK6WHdUeeleFJUMhNVg',1,'solid'),(34615,149756,1,'2021-04-07 01:29:58','2021-04-07 01:29:58','6cf72327-bf6a-4471-b3f0-9ac731b56920','26 March','https://icampaign.brightlabs.com.au/v/9655/1735680145/email.html?k=tygpMLfOttxcbCXZ0B2NJjCHvdQXZu95WMekeXcJoro',1,'solid'),(34616,149757,1,'2021-04-07 01:29:58','2021-04-07 01:29:58','f9013157-5efc-4721-a6ac-520f99b27109','15 March','https://icampaign.brightlabs.com.au/v/9655/1735670870/email.html?k=v6G-8gVJ_rvtwoUd2fpEBZ1ZIi86nI02To7omwA0FiU',1,'solid'),(34617,149758,1,'2021-04-07 01:29:58','2021-04-07 01:29:58','79b101c9-9a49-486d-a842-80d9277e23ee','1 March','https://icampaign.brightlabs.com.au/v/9655/1735665136/email.html?k=W4xOP02DyXw184GaxNI6k7EVQ0egPoLmOBx9MgO143c',1,'solid'),(34618,149760,1,'2021-04-07 01:29:58','2021-04-07 01:29:58','bc5e88b1-f0f7-4514-bc70-e115ddd8593a','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(34619,149761,1,'2021-04-07 01:29:58','2021-04-07 01:29:58','6ead88c5-cb12-4b1d-9f45-14bbc4b6a638','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(34620,149762,1,'2021-04-07 01:29:58','2021-04-07 01:29:58','13c7cc3d-c046-47e9-8729-ea96f01f37ef','COVID-19 vaccine updates','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/subscribe-to-covid-19-vaccines-updates',1,'solid'),(34621,149765,1,'2021-04-07 01:29:58','2021-04-07 01:29:58','eabaa9ea-43af-48a2-aa41-822c69f320d0','Department of Health','https://www.health.gov.au/',1,'outline'),(34622,149766,1,'2021-04-07 01:29:58','2021-04-07 01:29:58','c353d413-625c-4f19-8efb-382329868fd6','Queensland Government','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19',1,'outline'),(34623,149767,1,'2021-04-07 01:29:58','2021-04-07 01:29:58','82e96c9e-e30e-4b4b-812b-2e5c08e0b05a','World Health 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01:30:03','7c3cb1af-cf8b-4d6e-895d-19f186e26108','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(34630,149788,1,'2021-04-07 01:30:04','2021-04-07 01:30:04','4cf2b405-3065-4c07-aae8-78b478b65153','29 March','https://icampaign.brightlabs.com.au/v/9655/1735681338/email.html?k=p00jE-y-BK2WRoDkTo-ZzhMWLK6WHdUeeleFJUMhNVg',1,'solid'),(34631,149789,1,'2021-04-07 01:30:04','2021-04-07 01:30:04','4fe9826f-8f5f-41c4-bb74-15b72c36b183','26 March','https://icampaign.brightlabs.com.au/v/9655/1735680145/email.html?k=tygpMLfOttxcbCXZ0B2NJjCHvdQXZu95WMekeXcJoro',1,'solid'),(34632,149790,1,'2021-04-07 01:30:04','2021-04-07 01:30:04','13930a42-598b-4ab1-af99-2ddedd868a9d','15 March','https://icampaign.brightlabs.com.au/v/9655/1735670870/email.html?k=v6G-8gVJ_rvtwoUd2fpEBZ1ZIi86nI02To7omwA0FiU',1,'solid'),(34633,149791,1,'2021-04-07 01:30:04','2021-04-07 01:30:04','e4ace33d-547c-4da3-b2c9-1cee9b1aa385','1 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04:21:22','9e372c36-4710-449c-81af-75d496785092','9 April','https://icampaign.brightlabs.com.au/v/9655/1735686917/email.html?k=wWvhac5K_2ThrjHnqFX8KD-Iowxb8LaMjuY8biU2nQw',1,'solid'),(34824,150395,1,'2021-04-11 04:21:22','2021-04-11 04:21:22','ba50fd86-6c8d-478b-8f97-347c6a2e66fd','29 March','https://icampaign.brightlabs.com.au/v/9655/1735681338/email.html?k=p00jE-y-BK2WRoDkTo-ZzhMWLK6WHdUeeleFJUMhNVg',1,'solid'),(34825,150396,1,'2021-04-11 04:21:23','2021-04-11 04:21:23','b88f0369-19b5-4414-a53a-03b85e437148','26 March','https://icampaign.brightlabs.com.au/v/9655/1735680145/email.html?k=tygpMLfOttxcbCXZ0B2NJjCHvdQXZu95WMekeXcJoro',1,'solid'),(34826,150397,1,'2021-04-11 04:21:23','2021-04-11 04:21:23','edda763c-bdeb-482e-8590-4b92f42ced49','15 March','https://icampaign.brightlabs.com.au/v/9655/1735670870/email.html?k=v6G-8gVJ_rvtwoUd2fpEBZ1ZIi86nI02To7omwA0FiU',1,'solid'),(34827,150398,1,'2021-04-11 04:21:23','2021-04-11 04:21:23','c63e8c2e-5120-4cd4-8d9d-f534524c9f25','1 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04:44:02','1ac369b8-58fb-4afe-9e70-17f00dc3e6da','headspace','https://headspace.org.au/young-people/how-to-cope-with-stress-related-to-covid-19/',1,'solid'),(34923,150655,1,'2021-04-12 04:44:02','2021-04-12 04:44:02','60c6c016-5c4a-414e-9601-ef87cf9521cf','Lifeline','https://www.lifeline.org.au/get-help/topics/mental-health-and-wellbeing-during-the-coronavirus-covid-19-outbreak',1,'solid'),(34924,150656,1,'2021-04-12 04:44:02','2021-04-12 04:44:02','99a30fe1-1dff-451a-b1b2-14484384fab7','Emerging Minds','https://emergingminds.com.au/',1,'solid'),(34925,150662,1,'2021-04-12 04:44:02','2021-04-12 04:44:02','ce39b20f-edc9-4cd2-8805-5e9a84f7c725','St Vincent de Paul','https://www.vinnies.org.au/page/News/National/COVID_19_Update/',1,'solid'),(34926,150663,1,'2021-04-12 04:44:02','2021-04-12 04:44:02','3876e07a-560d-4414-ae36-987d675740b4','Salvation Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(34927,150664,1,'2021-04-12 04:44:02','2021-04-12 04:44:02','595f4a56-0861-4d21-92ff-774e621c4817','Wesley Mission','https://www.wesleymission.org.au/covid-19-information/',1,'solid'),(34984,150984,1,'2021-04-13 06:20:44','2021-04-13 06:20:44','94360246-c231-4e2c-a4cb-4cde030f21f3','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(34985,150985,1,'2021-04-13 06:20:44','2021-04-13 06:20:44','a4867355-8f5f-41a5-86a4-811e9bfda228','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(34986,150988,1,'2021-04-13 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healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(34995,151011,1,'2021-04-13 06:20:44','2021-04-13 06:20:44','758ab57d-8012-43fb-83a3-e10f179d9f22','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(34996,151014,1,'2021-04-13 06:20:44','2021-04-13 06:20:44','89a50b56-feb6-4116-89ab-40a73691a40c','Subscribe to updates',NULL,1,'solid'),(34997,151016,1,'2021-04-13 06:20:45','2021-04-13 06:20:45','3240be19-98d2-4208-9fb6-577b06c28d90','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(34998,151017,1,'2021-04-13 06:20:45','2021-04-13 06:20:45','15e4caa2-22c4-4ecf-a2c3-ada5f72ca9a8','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(34999,151021,1,'2021-04-13 06:20:45','2021-04-13 06:20:45','caf8fcba-2374-44dd-9c9a-65dd0bd27ea2','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(35000,151022,1,'2021-04-13 06:20:45','2021-04-13 06:20:45','097a0507-855b-4640-9b7f-b145a1be3960','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(35001,151025,1,'2021-04-13 06:20:45','2021-04-13 06:20:45','962cd89b-2782-4b37-897e-10d16ad95ead','Phase 1B rollout FAQs',NULL,1,'solid'),(35002,151028,1,'2021-04-13 06:20:45','2021-04-13 06:20:45','64884890-e12f-48eb-b1f8-3ba3c3ac2584','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(35003,151031,1,'2021-04-13 06:20:45','2021-04-13 06:20:45','f1a1b5eb-fc8c-4a74-a443-a62d12e953cb','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(35004,151034,1,'2021-04-13 06:20:45','2021-04-13 06:20:45','38ed5376-f65a-4eab-9216-66335bfae8ff','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(35005,151036,1,'2021-04-13 06:20:45','2021-04-13 06:20:45','97203b16-3220-414b-8954-620b30d590d0','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(35006,151038,1,'2021-04-13 06:20:45','2021-04-13 06:20:45','3dfb1c74-cf9a-4032-ac67-7972a0bc843a','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(35007,151041,1,'2021-04-13 06:20:45','2021-04-13 06:20:45','552268d7-7993-48d6-8e1d-6e19f9b91339','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(35008,151043,1,'2021-04-13 06:20:45','2021-04-13 06:20:45','7b76eae1-e59f-4257-a91d-2597783b7c8e','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(35009,151045,1,'2021-04-13 06:20:45','2021-04-13 06:20:45','410f89e0-16e2-4ab2-a856-d71d23665b04','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(35010,151048,1,'2021-04-13 06:20:46','2021-04-13 06:20:46','dff399d1-f0ea-4d94-bbfd-bafe1e9b06eb','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(35011,151051,1,'2021-04-13 06:20:46','2021-04-13 06:20:46','8418a5a4-d33d-4707-b57a-fcd1b05284c7','Subscribe to updates',NULL,1,'solid'),(35012,151053,1,'2021-04-13 06:20:46','2021-04-13 06:20:46','246f72f1-7705-4ee6-8f12-0df7125dedbf','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(35013,151054,1,'2021-04-13 06:20:46','2021-04-13 06:20:46','d3b3e38e-0abd-4276-ae43-eae6f96236b8','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(35014,151058,1,'2021-04-13 06:21:03','2021-04-13 06:21:03','187417ac-38e6-4e3e-8ff0-1706a6bc931b','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(35015,151059,1,'2021-04-13 06:21:03','2021-04-13 06:21:03','0aa879cc-d5df-44e8-80c1-b37656bd57e9','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(35016,151062,1,'2021-04-13 06:21:03','2021-04-13 06:21:03','dc338d08-2a40-470e-beba-76b289d9127b','Phase 1B rollout FAQs',NULL,1,'solid'),(35017,151065,1,'2021-04-13 06:21:03','2021-04-13 06:21:03','da2339b3-bb58-4660-81d0-686fb103aa5d','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(35018,151068,1,'2021-04-13 06:21:03','2021-04-13 06:21:03','2d4224f3-0333-4a9b-8faa-695162e3a2f6','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(35019,151071,1,'2021-04-13 06:21:03','2021-04-13 06:21:03','7bf7dcac-953b-4c78-93a9-2fe352b002be','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(35020,151073,1,'2021-04-13 06:21:03','2021-04-13 06:21:03','5ba43da8-0a29-4d5f-92cd-adeabc2e4183','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(35021,151075,1,'2021-04-13 06:21:03','2021-04-13 06:21:03','ee129541-d2d1-4fca-9990-dd26e6522351','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(35022,151078,1,'2021-04-13 06:21:04','2021-04-13 06:21:04','2d3620be-9be9-4dcd-85c2-83e73c05cd70','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(35023,151080,1,'2021-04-13 06:21:04','2021-04-13 06:21:04','ff438e38-88e6-4e61-9e51-f24c1615c8ce','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(35024,151082,1,'2021-04-13 06:21:04','2021-04-13 06:21:04','8e6a558f-c42d-46eb-93f4-58c9d56cb2e5','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(35025,151085,1,'2021-04-13 06:21:04','2021-04-13 06:21:04','a2603dff-53e9-4204-883e-b65c6e68b4c0','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(35026,151088,1,'2021-04-13 06:21:04','2021-04-13 06:21:04','b3710745-8299-4c8c-a8d6-bfa0830a8d9d','Subscribe to updates',NULL,1,'solid'),(35027,151090,1,'2021-04-13 06:21:04','2021-04-13 06:21:04','1c786831-1408-495b-a575-b357712dd9b1','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(35028,151091,1,'2021-04-13 06:21:04','2021-04-13 06:21:04','86606f1c-d7ba-4f77-9494-dd3ba3c8a73e','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(35029,151121,1,'2021-04-14 01:47:28','2021-04-14 01:47:47','2627de7a-d882-418c-af7a-79dddf3a1d68','Development Project Lead | Care Coordination','https://brisbanenorthphn.org.au/jobs/development-project-lead-care-coordination',1,'solid'),(35030,151122,1,'2021-04-14 01:47:28','2021-04-14 01:47:47','da2ec0b9-9bd9-4053-b173-ef7ca3510d10','Allied Health Coordinator (part-time)','https://brisbanenorthphn.org.au/jobs/allied-health-coordinator-part-time',1,'solid'),(35031,151125,1,'2021-04-14 01:47:28','2021-04-14 01:47:28','e2e51dc2-5abf-434c-bf30-38e11143e8be','Browse local positions vacant',NULL,0,'solid'),(35032,151126,1,'2021-04-14 01:47:29','2021-04-14 01:47:29','8d6a8ef4-edde-476c-a731-14be9463bf94',NULL,NULL,0,'solid'),(35033,151127,1,'2021-04-14 01:47:31','2021-04-14 01:47:31','160796a0-8260-4a72-b504-59aeda74cf56',NULL,'https://brisbanenorthphn.org.au/jobs/expression-of-interest-for-clinicians-advisory-group-members',0,'solid'),(35034,151128,1,'2021-04-14 01:47:37','2021-04-14 01:47:37','d7574563-f129-4508-ab67-5889504f27d0',NULL,'https://brisbanenorthphn.org.au/jobs/expression-of-interest-for-clinicians-advisory-group-members',1,'solid'),(35035,151129,1,'2021-04-14 01:47:47','2021-04-14 01:47:47','d878108f-9dfa-42a0-a5af-8b371111020a','Expression of Interest for Clinicians\' Advisory Group Members','https://brisbanenorthphn.org.au/jobs/expression-of-interest-for-clinicians-advisory-group-members',1,'solid'),(35036,151134,1,'2021-04-14 01:47:58','2021-04-20 06:15:11','2dc169ec-f668-4d5c-8c9b-adb1727b8ba5','Expression of Interest for Clinicians\' Advisory Group Members','https://brisbanenorthphn.org.au/jobs/expression-of-interest-for-clinicians-advisory-group-members',1,'solid'),(35037,151135,1,'2021-04-14 01:47:58','2021-04-14 01:47:58','adc48877-2b83-4e10-a72f-07ce7f53992b','Development Project Lead | Care Coordination','https://brisbanenorthphn.org.au/jobs/development-project-lead-care-coordination',1,'solid'),(35038,151136,1,'2021-04-14 01:47:58','2021-04-20 06:15:11','3b89f5c6-7905-4dd2-ba1d-a86a1e593c83','Allied Health Coordinator (part-time)','https://brisbanenorthphn.org.au/jobs/allied-health-coordinator-part-time',1,'solid'),(35039,151139,1,'2021-04-14 01:47:59','2021-04-14 01:47:59','d9fb5a31-1636-485c-a6f1-d92806de1545','Browse local positions vacant',NULL,0,'solid'),(35040,151145,1,'2021-04-14 01:47:59','2021-04-14 01:47:59','2d200428-4841-491f-a2f5-a300517c0665','Expression of Interest for Clinicians\' Advisory Group Members','https://brisbanenorthphn.org.au/jobs/expression-of-interest-for-clinicians-advisory-group-members',1,'solid'),(35041,151146,1,'2021-04-14 01:47:59','2021-04-14 01:47:59','fb568225-fa98-4880-a46b-0d4f0b6ed107','Development Project Lead | Care Coordination','https://brisbanenorthphn.org.au/jobs/development-project-lead-care-coordination',1,'solid'),(35042,151147,1,'2021-04-14 01:47:59','2021-04-14 01:47:59','8d9d99b5-9f7f-40db-b2a0-a6d4907237f0','Allied Health Coordinator (part-time)','https://brisbanenorthphn.org.au/jobs/allied-health-coordinator-part-time',1,'solid'),(35043,151150,1,'2021-04-14 01:47:59','2021-04-14 01:47:59','89e2aa44-66cb-4a64-90dc-fd4fbb6b25b9','Browse local positions vacant',NULL,0,'solid'),(35044,151288,1,'2021-04-20 05:20:28','2021-04-20 05:21:13','1610f654-2e4c-429f-8326-0039cd422819','About COVID-19 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05:21:21','7df79213-f7cd-424a-a2e6-c5de575824c2','Salvation Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(35107,151409,1,'2021-04-20 05:21:21','2021-04-20 05:21:21','61cf255a-0b1e-4a95-abe3-7850907f812c','Wesley Mission','https://www.wesleymission.org.au/covid-19-information/',1,'solid'),(35108,151414,1,'2021-04-20 05:21:37','2021-04-20 05:21:37','e845ee9a-654e-40a3-a861-56dfb81e99d0','About COVID-19 vaccines','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/about',1,'solid'),(35109,151415,1,'2021-04-20 05:21:37','2021-04-20 05:21:37','591702ca-7f50-47a1-9f67-3abecd48f78c','Queensland vaccine strategy','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout',1,'solid'),(35110,151416,1,'2021-04-20 05:21:37','2021-04-20 05:21:37','30877ffb-8fa9-40d7-8615-61a6a0ce437d','Call the COVID-19 vaccination helpline','https://www.health.gov.au/contacts/national-coronavirus-and-covid-19-vaccine-helpline',1,'solid'),(35111,151417,1,'2021-04-20 05:21:37','2021-04-20 05:21:37','343c8421-9b92-48bf-abf0-a137a96bf54c','Vaccine rollout data','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/australias-covid-19-vaccine-rollout',1,'solid'),(35112,151420,1,'2021-04-20 05:21:37','2021-04-20 05:21:37','3ab78d79-6e0c-462d-830c-776d76667904','Information for Aboriginal and Torres Strait Islander peoples','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aboriginal-and-torres-strait-islander-peoples-about-covid-19-vaccines',0,'solid'),(35113,151421,1,'2021-04-20 05:21:37','2021-04-20 05:21:37','bf387ab3-3e10-4954-a272-0d779108c54c','COVID-19 vaccine in your language','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-in-your-language',1,'solid'),(35114,151422,1,'2021-04-20 05:21:37','2021-04-20 05:21:37','37b3deec-ff06-425b-a3ca-e5fa0f7d11e9','Auslan vaccine-explainer videos','https://www.health.gov.au/news/health-alerts/novel-coronavirus-2019-ncov-health-alert/advice-for-people-at-risk-of-coronavirus-covid-19/coronavirus-covid-19-advice-for-people-with-disability#auslan-videos',1,'solid'),(35115,151423,1,'2021-04-20 05:21:37','2021-04-20 05:21:37','d077445f-aea9-478e-9446-4fe51d86fb02','Information for aged care providers, workers and residents','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines',1,'solid'),(35116,151426,1,'2021-04-20 05:21:37','2021-04-20 05:21:37','edaf21f8-6b9f-41c1-b250-7e17a2f0b255','ATAGI statement - 8 April','https://www.health.gov.au/news/atagi-statement-on-astrazeneca-vaccine-in-response-to-new-vaccine-safety-concerns',1,'solid'),(35117,151427,1,'2021-04-20 05:21:37','2021-04-20 05:21:37','efc4222c-c54d-44d0-89af-5884f63cffeb','ATAGI statement - 2 April','https://www.health.gov.au/news/atagi-statement-consumers-specific-clotting-condition-after-covid-19-vaccination',1,'solid'),(35118,151434,1,'2021-04-20 05:21:38','2021-04-20 05:21:38','625770e7-1bdc-40e9-af2b-795aa8691432','More information','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/current-status/public-health-directions/border-restrictions/essential-health-care',1,'solid'),(35119,151437,1,'2021-04-20 05:21:38','2021-04-20 05:21:38','b5728e04-0428-4ab3-9532-e9ea8e74c186','Beyond Blue','https://coronavirus.beyondblue.org.au/',1,'solid'),(35120,151438,1,'2021-04-20 05:21:38','2021-04-20 05:21:38','969940dc-4a78-4b9e-8424-027405e874c0','Life in Mind','https://www.lifeinmindaustralia.com.au/support-for-those-impacted-by-adverse-events/mental-health-support-for-covid-19',1,'solid'),(35121,151439,1,'2021-04-20 05:21:38','2021-04-20 05:21:38','96467e86-68e0-4b6e-a0fb-be71ba766d41','headspace','https://headspace.org.au/young-people/how-to-cope-with-stress-related-to-covid-19/',1,'solid'),(35122,151440,1,'2021-04-20 05:21:38','2021-04-20 05:21:38','778be8e1-6be9-463f-83a8-2715df71b7f0','Lifeline','https://www.lifeline.org.au/get-help/topics/mental-health-and-wellbeing-during-the-coronavirus-covid-19-outbreak',1,'solid'),(35123,151441,1,'2021-04-20 05:21:38','2021-04-20 05:21:38','52484cc0-fe6a-43a1-9558-9ba66b9a992f','Emerging Minds','https://emergingminds.com.au/',1,'solid'),(35124,151447,1,'2021-04-20 05:21:38','2021-04-20 05:21:38','85c2aade-40ef-4627-8f11-6d758768e288','St Vincent de Paul','https://www.vinnies.org.au/page/News/National/COVID_19_Update/',1,'solid'),(35125,151448,1,'2021-04-20 05:21:38','2021-04-20 05:21:38','04c83165-ef49-4074-8bf3-795d6c583b55','Salvation Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(35126,151449,1,'2021-04-20 05:21:38','2021-04-20 05:21:38','be6866e6-2b3a-4a13-a114-5fa674336c7e','Wesley Mission','https://www.wesleymission.org.au/covid-19-information/',1,'solid'),(35127,151463,1,'2021-04-20 06:15:11','2021-04-20 06:15:11','dfa59f88-93b5-4d22-b491-3da1c42e727c','Expression of Interest for Clinicians\' Advisory Group Members','https://brisbanenorthphn.org.au/jobs/expression-of-interest-for-clinicians-advisory-group-members',1,'solid'),(35128,151464,1,'2021-04-20 06:15:11','2021-04-20 06:15:11','3d7902f0-c6d9-4f66-b017-e5bb3070f443','Allied Health Coordinator (part-time)','https://brisbanenorthphn.org.au/jobs/allied-health-coordinator-part-time',1,'solid'),(35129,151467,1,'2021-04-20 06:15:11','2021-04-20 06:15:11','415ae5dd-dc0c-463a-9c45-66923ff09194','Browse local positions vacant',NULL,0,'solid'),(35130,151552,1,'2021-04-22 05:20:19','2021-04-22 05:20:48','84146b75-38e7-4376-b028-4c39df06a001','Read more',NULL,0,'outline'),(35131,151553,1,'2021-04-22 05:20:19','2021-04-22 05:23:55','e34c0d88-5b50-41e6-ab00-36a2ffde1c14','Download the PDF','https://brisbanenorthphn.org.au/bnphnadmin/assets/media/151545-MR_Response-to-Island-and-Surrounds-News-regarding-access-to-GPs-and-health-services_210422',1,'solid'),(35132,151555,1,'2021-04-22 05:20:19','2021-04-22 05:23:55','3a60907b-ce79-4ce2-bfc3-cef403c580af','Read more',NULL,0,'outline'),(35133,151556,1,'2021-04-22 05:20:19','2021-04-22 05:23:55','5a04e23d-4571-4ba7-988e-dda7f2bbd5f6','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/MR_Opening-of-headspace-Strathpine-to-improve-youth-mental-health-services_201130.pdf',1,'solid'),(35134,151558,1,'2021-04-22 05:20:19','2021-04-22 05:23:55','2aee52a9-6b4d-4df3-bda9-3c04960d2035','Read more',NULL,0,'outline'),(35135,151559,1,'2021-04-22 05:20:19','2021-04-22 05:23:55','2617a7e3-14e0-41a6-858d-9d823c5b005b','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/MR_AGM-elects-first-Indigenous-Board-Director_201112.pdf',1,'solid'),(35136,151561,1,'2021-04-22 05:20:19','2021-04-22 05:23:55','44daa983-0e6a-42dd-a293-3361e79f4cb2','Read more',NULL,1,'outline'),(35137,151562,1,'2021-04-22 05:20:19','2021-04-22 05:23:55','5a4d50ca-6c68-4634-af4a-909da1cd5294','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Indigenous-artwork-celebrates-reconciliation-progress_200902-web.pdf',1,'solid'),(35138,151564,1,'2021-04-22 05:20:20','2021-04-22 05:23:55','20d66db1-1f29-4370-9606-684cdd21f28b','Read more',NULL,1,'outline'),(35139,151565,1,'2021-04-22 05:20:20','2021-04-22 05:23:55','4a06cfa4-ba2e-4617-a5ba-e1076d7be04b','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MEDIA-RELEASE_Campaign-Launch_Safe-to-See-Your-GP_200730.pdf',1,'solid'),(35140,151567,1,'2021-04-22 05:20:20','2021-04-22 05:23:55','587e93a1-fa16-46b7-b035-f77e4995d356','Read more',NULL,1,'outline'),(35141,151568,1,'2021-04-22 05:20:20','2021-04-22 05:23:55','bc0d665f-525d-4f2c-a49c-ea2ee213becb','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Flu-vaccine-urged-for-over-65s-and-Indigenous-Australians_200629.pdf',1,'solid'),(35142,151570,1,'2021-04-22 05:20:20','2021-04-22 05:23:55','5ba9ea44-3c31-4f63-8a39-c6b3ec6f2428','Read more',NULL,1,'outline'),(35143,151571,1,'2021-04-22 05:20:20','2021-04-22 05:23:55','1c01f6d2-928a-40fe-9135-186ea9f0a8f5','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_New20headspace20youth20mental20health20service20for20Pine20Rivers_200615.pdf',1,'solid'),(35144,151573,1,'2021-04-22 05:20:20','2021-04-22 05:23:55','f0162f4e-9d4b-415c-9933-97a07b3757be','Read more',NULL,1,'outline'),(35145,151574,1,'2021-04-22 05:20:20','2021-04-22 05:23:55','46f258d4-367d-4108-a781-2d6fb6f37625','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Embargo_Medical-Mums-urge-free-kids%E2%80%99-flu-vaccination_200424.pdf',1,'solid'),(35146,151576,1,'2021-04-22 05:20:20','2021-04-22 05:23:55','0953deb1-6f63-49ca-b180-31d40e63c3fd','Read more',NULL,1,'outline'),(35147,151577,1,'2021-04-22 05:20:20','2021-04-22 05:23:55','5473bfd8-e0a8-4d2b-bfbd-cb7a2ef48166','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_CEO-to-step-down_200318.pdf',1,'solid'),(35148,151579,1,'2021-04-22 05:20:20','2021-04-22 05:23:55','936dbddd-52d7-49db-8ceb-5e2c41d2ba76','Read more',NULL,1,'outline'),(35149,151580,1,'2021-04-22 05:20:20','2021-04-22 05:23:55','9556661d-4f67-4da6-b248-33c3063f3eb8','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_AGM-adds-another-GP-voice-to-Board_191126.pdf',1,'solid'),(35150,151582,1,'2021-04-22 05:20:20','2021-04-22 05:23:55','d6500854-8882-4e41-8eaf-065404c4ca5f','Read more',NULL,1,'outline'),(35151,151583,1,'2021-04-22 05:20:20','2021-04-22 05:23:55','c37c092c-3037-46a7-b132-9d5f5315d381','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Start-a-conversation_-Find-your-reasons-to-stay.PDF',1,'solid'),(35152,151585,1,'2021-04-22 05:20:20','2021-04-22 05:23:55','e0ea77e2-8a76-46f2-ab79-c01888fd067d','Read more',NULL,1,'outline'),(35153,151586,1,'2021-04-22 05:20:20','2021-04-22 05:23:55','88de1d5a-87e8-4f5f-abc9-748ba53140f3','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Avoid-the-crowd-and-access-after-hours-medical-advice-from-home_190711.pdf',1,'solid'),(35154,151588,1,'2021-04-22 05:20:20','2021-04-22 05:23:55','cb518190-24e8-4087-91be-c16a5092eecb','Read more',NULL,0,'outline'),(35155,151589,1,'2021-04-22 05:20:20','2021-04-22 05:23:55','28a89a01-d5a3-43a1-a1c5-eb38d9ffd43b','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Vaccine-myths-get-Medical-Mums-makeover_190423.pdf',1,'solid'),(35156,151591,1,'2021-04-22 05:20:20','2021-04-22 05:23:55','05aba865-05df-4a20-84bf-a824d6ca4250','Read more',NULL,1,'outline'),(35157,151592,1,'2021-04-22 05:20:20','2021-04-22 05:23:55','f62f7d14-ef47-4f2a-8327-4e3b8e52a254','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Palliative-care-scholarships-upskill-local-nursing-workforce_100319.pdf',1,'solid'),(35158,151594,1,'2021-04-22 05:20:20','2021-04-22 05:23:55','1b9658c6-68e4-400f-8c58-0516af1bbcf9','Read more','https://brisbanenorthphn.org.au/news/integrated-suicide-prevention-initiatives-aim-to-save-lives',1,'outline'),(35159,151595,1,'2021-04-22 05:20:20','2021-04-22 05:23:55','ea4945a4-de67-471b-b67f-649e616436d3','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Integrated-suicide-prevention-initiatives-aim-to-save-lives.pdf',1,'solid'),(35160,151597,1,'2021-04-22 05:20:20','2021-04-22 05:20:20','a8b441f8-00f6-48f8-94e2-e39a828bd717','Read more',NULL,0,'outline'),(35161,151598,1,'2021-04-22 05:20:20','2021-04-22 05:20:20','5e9739c0-3321-4422-afc2-954eca185902','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/FIN_MR_24-7-health-advice-just-a-phone-call-away_210215.pdf?mtime=20210212130259&focal=none',1,'solid'),(35162,151600,1,'2021-04-22 05:20:48','2021-04-22 05:20:48','12d32a0d-afcb-4d3a-8ca4-da22aca0a719','Read more',NULL,0,'outline'),(35163,151601,1,'2021-04-22 05:20:48','2021-04-22 05:20:48','bcb16dd2-dd5f-49d0-b8b5-03e80e36fdb3','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/FIN_MR_24-7-health-advice-just-a-phone-call-away_210215.pdf?mtime=20210212130259&focal=none',1,'solid'),(35164,151603,1,'2021-04-22 05:22:38','2021-04-22 05:22:38','26c4bc16-dbcc-4f3d-87e4-817899f8eb97','Read more',NULL,0,'outline'),(35165,151604,1,'2021-04-22 05:22:38','2021-04-22 05:22:38','74befb38-ba8a-4942-9bca-c2e5749a095c','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/FIN_MR_24-7-health-advice-just-a-phone-call-away_210215.pdf?mtime=20210212130259&focal=none',1,'solid'),(35166,151607,1,'2021-04-22 05:23:55','2021-04-22 05:23:55','04dd2a2d-edc8-4e7a-9cd4-01b0cfb52515','Read more',NULL,0,'outline'),(35167,151608,1,'2021-04-22 05:23:55','2021-04-22 05:23:55','48e217b5-dabf-44f8-a464-e6948b52a3b0','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/FIN_MR_24-7-health-advice-just-a-phone-call-away_210215.pdf?mtime=20210212130259&focal=none',1,'solid'),(35168,151614,1,'2021-04-22 05:24:55','2021-04-22 05:24:55','c2308f2e-12bb-4982-ab94-9b92901f4bd5','Download the PDF','https://brisbanenorthphn.org.au/bnphnadmin/assets/media/151545-MR_Response-to-Island-and-Surrounds-News-regarding-access-to-GPs-and-health-services_210422',1,'solid'),(35169,151616,1,'2021-04-22 05:24:55','2021-04-22 05:24:55','9b605a70-ed6d-4474-bdd1-97a45e3ce376','Read more',NULL,0,'outline'),(35170,151617,1,'2021-04-22 05:24:55','2021-04-22 05:24:55','b3341790-e129-488e-87e7-cc12a3e88f33','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/FIN_MR_24-7-health-advice-just-a-phone-call-away_210215.pdf?mtime=20210212130259&focal=none',1,'solid'),(35171,151619,1,'2021-04-22 05:24:55','2021-04-22 05:24:55','5d731c9a-21fe-409d-a186-e50dd672e1b2','Read more',NULL,0,'outline'),(35172,151620,1,'2021-04-22 05:24:55','2021-04-22 05:24:55','f21b8e87-3085-4fd3-985f-88a1cd7e5276','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/MR_Opening-of-headspace-Strathpine-to-improve-youth-mental-health-services_201130.pdf',1,'solid'),(35173,151622,1,'2021-04-22 05:24:55','2021-04-22 05:24:55','8398fd61-e11a-4055-ac73-9b07ec8a57ee','Read more',NULL,0,'outline'),(35174,151623,1,'2021-04-22 05:24:55','2021-04-22 05:24:55','97a856ba-0243-4921-8011-5d829d61d7d8','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/MR_AGM-elects-first-Indigenous-Board-Director_201112.pdf',1,'solid'),(35175,151625,1,'2021-04-22 05:24:55','2021-04-22 05:24:55','bde88853-0d03-43dc-9577-3951ef21622d','Read more',NULL,1,'outline'),(35176,151626,1,'2021-04-22 05:24:55','2021-04-22 05:24:55','5bff249c-13aa-4684-995c-f1af124d88a1','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Indigenous-artwork-celebrates-reconciliation-progress_200902-web.pdf',1,'solid'),(35177,151628,1,'2021-04-22 05:24:55','2021-04-22 05:24:55','ffecd1d6-0746-4965-8ae5-aa6632b112b8','Read more',NULL,1,'outline'),(35178,151629,1,'2021-04-22 05:24:55','2021-04-22 05:24:55','11c49eaa-fec6-4776-9413-de09a96c3622','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MEDIA-RELEASE_Campaign-Launch_Safe-to-See-Your-GP_200730.pdf',1,'solid'),(35179,151631,1,'2021-04-22 05:24:55','2021-04-22 05:24:55','dc2f186b-a576-4cae-b822-1587fa4ea8a7','Read more',NULL,1,'outline'),(35180,151632,1,'2021-04-22 05:24:55','2021-04-22 05:24:55','1caa143b-7763-4443-9386-c3ce7ccf6297','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Flu-vaccine-urged-for-over-65s-and-Indigenous-Australians_200629.pdf',1,'solid'),(35181,151634,1,'2021-04-22 05:24:55','2021-04-22 05:24:55','d9824920-5d3a-480b-a6e4-86f57a7048ac','Read more',NULL,1,'outline'),(35182,151635,1,'2021-04-22 05:24:55','2021-04-22 05:24:55','85a6c92c-f524-471b-8ab0-4043b173001d','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_New20headspace20youth20mental20health20service20for20Pine20Rivers_200615.pdf',1,'solid'),(35183,151637,1,'2021-04-22 05:24:55','2021-04-22 05:24:55','d9d6033b-ee3d-43cd-8d06-e02526ba06e3','Read more',NULL,1,'outline'),(35184,151638,1,'2021-04-22 05:24:55','2021-04-22 05:24:55','05de9ef0-aba5-4f02-a104-12a3021f8565','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Embargo_Medical-Mums-urge-free-kids%E2%80%99-flu-vaccination_200424.pdf',1,'solid'),(35185,151640,1,'2021-04-22 05:24:55','2021-04-22 05:24:55','1029d0e0-adc7-4e52-8b4f-b8e9fb44c358','Read more',NULL,1,'outline'),(35186,151641,1,'2021-04-22 05:24:55','2021-04-22 05:24:55','4a8c91ca-ff81-4291-875d-911f4b07636e','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_CEO-to-step-down_200318.pdf',1,'solid'),(35187,151643,1,'2021-04-22 05:24:55','2021-04-22 05:24:55','abc24c1a-463a-450e-81c0-b1457ba84389','Read more',NULL,1,'outline'),(35188,151644,1,'2021-04-22 05:24:55','2021-04-22 05:24:55','fbc74bce-c2c1-4e0a-8da7-888ab6502745','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_AGM-adds-another-GP-voice-to-Board_191126.pdf',1,'solid'),(35189,151646,1,'2021-04-22 05:24:55','2021-04-22 05:24:55','4c0afc90-719d-4c61-8bc2-423344329ad8','Read more',NULL,1,'outline'),(35190,151647,1,'2021-04-22 05:24:55','2021-04-22 05:24:55','68d7b3fa-e4bc-4a63-a03c-dd8c537827da','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Start-a-conversation_-Find-your-reasons-to-stay.PDF',1,'solid'),(35191,151649,1,'2021-04-22 05:24:56','2021-04-22 05:24:56','562d4216-74bd-412c-aca2-7df5354d64c7','Read more',NULL,1,'outline'),(35192,151650,1,'2021-04-22 05:24:56','2021-04-22 05:24:56','44d350c3-3b87-46ac-9c47-53cbd5bbfb72','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Avoid-the-crowd-and-access-after-hours-medical-advice-from-home_190711.pdf',1,'solid'),(35193,151652,1,'2021-04-22 05:24:56','2021-04-22 05:24:56','04dae31f-083d-44fe-bc25-06f71719ef75','Read more',NULL,0,'outline'),(35194,151653,1,'2021-04-22 05:24:56','2021-04-22 05:24:56','4ea32f71-7f3a-445f-9f4c-9262d6c926eb','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Vaccine-myths-get-Medical-Mums-makeover_190423.pdf',1,'solid'),(35195,151655,1,'2021-04-22 05:24:56','2021-04-22 05:24:56','2031d805-6c22-47ef-94dc-0d7b50a168a0','Read more',NULL,1,'outline'),(35196,151656,1,'2021-04-22 05:24:56','2021-04-22 05:24:56','3ac6e225-3309-43f0-8dd5-3a27d49ac9a8','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Palliative-care-scholarships-upskill-local-nursing-workforce_100319.pdf',1,'solid'),(35197,151658,1,'2021-04-22 05:24:56','2021-04-22 05:24:56','49d40cb6-0644-4153-b489-de91c2727ede','Read more','https://brisbanenorthphn.org.au/news/integrated-suicide-prevention-initiatives-aim-to-save-lives',1,'outline'),(35198,151659,1,'2021-04-22 05:24:56','2021-04-22 05:24:56','a664851d-ad1d-4bea-b927-72d95926de3d','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Integrated-suicide-prevention-initiatives-aim-to-save-lives.pdf',1,'solid'),(35199,151665,1,'2021-04-22 05:24:57','2021-04-22 05:24:57','1ac80ed2-e6ec-4298-9a47-b45daee6cc41','Download the PDF','https://brisbanenorthphn.org.au/bnphnadmin/assets/media/151545-MR_Response-to-Island-and-Surrounds-News-regarding-access-to-GPs-and-health-services_210422',1,'solid'),(35200,151667,1,'2021-04-22 05:24:57','2021-04-22 05:24:57','a9c9ea38-1be2-4ac4-bd57-0f25cf470091','Read more',NULL,0,'outline'),(35201,151668,1,'2021-04-22 05:24:57','2021-04-22 05:24:57','613df646-9272-4ea2-87bf-70a8c8fdbdb0','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/FIN_MR_24-7-health-advice-just-a-phone-call-away_210215.pdf?mtime=20210212130259&focal=none',1,'solid'),(35202,151670,1,'2021-04-22 05:24:57','2021-04-22 05:24:57','6ee2f36e-96f2-4909-a4c6-742d50ce2e64','Read more',NULL,0,'outline'),(35203,151671,1,'2021-04-22 05:24:57','2021-04-22 05:24:57','a20e25ca-485a-47a1-b72b-2bdf6009a1f1','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/MR_Opening-of-headspace-Strathpine-to-improve-youth-mental-health-services_201130.pdf',1,'solid'),(35204,151673,1,'2021-04-22 05:24:57','2021-04-22 05:24:57','4ef52aff-8c23-4b37-a6df-fbe899584e0f','Read more',NULL,0,'outline'),(35205,151674,1,'2021-04-22 05:24:57','2021-04-22 05:24:57','9fafb500-7a91-4eec-8977-effbeec86046','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/MR_AGM-elects-first-Indigenous-Board-Director_201112.pdf',1,'solid'),(35206,151676,1,'2021-04-22 05:24:57','2021-04-22 05:24:57','93b79b27-8595-4a36-aeb4-bfa4819d7d64','Read more',NULL,1,'outline'),(35207,151677,1,'2021-04-22 05:24:57','2021-04-22 05:24:57','c4b9a43e-3703-4203-9fd0-928aa7c33306','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Indigenous-artwork-celebrates-reconciliation-progress_200902-web.pdf',1,'solid'),(35208,151679,1,'2021-04-22 05:24:57','2021-04-22 05:24:57','684b41ab-1b47-4d68-9ce7-5f27dc8ac6d5','Read more',NULL,1,'outline'),(35209,151680,1,'2021-04-22 05:24:57','2021-04-22 05:24:57','ab2cea18-2970-41f1-b910-f9fb2e1c9f61','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MEDIA-RELEASE_Campaign-Launch_Safe-to-See-Your-GP_200730.pdf',1,'solid'),(35210,151682,1,'2021-04-22 05:24:57','2021-04-22 05:24:57','1b445363-981e-4751-b139-b1affb9dca06','Read more',NULL,1,'outline'),(35211,151683,1,'2021-04-22 05:24:57','2021-04-22 05:24:57','2be2fff0-2abe-46e6-bdb3-27e6a62f5452','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Flu-vaccine-urged-for-over-65s-and-Indigenous-Australians_200629.pdf',1,'solid'),(35212,151685,1,'2021-04-22 05:24:57','2021-04-22 05:24:57','528117b3-b94e-4814-9e05-f0ef108885ed','Read more',NULL,1,'outline'),(35213,151686,1,'2021-04-22 05:24:57','2021-04-22 05:24:57','0fa93a57-bc3f-4491-8dfc-6ad42af027dd','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_New20headspace20youth20mental20health20service20for20Pine20Rivers_200615.pdf',1,'solid'),(35214,151688,1,'2021-04-22 05:24:57','2021-04-22 05:24:57','f129d321-e42a-44dc-81ab-935bd0d68dc4','Read more',NULL,1,'outline'),(35215,151689,1,'2021-04-22 05:24:57','2021-04-22 05:24:57','09098d02-e7be-464e-b4fc-8de14e27cf7c','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Embargo_Medical-Mums-urge-free-kids%E2%80%99-flu-vaccination_200424.pdf',1,'solid'),(35216,151691,1,'2021-04-22 05:24:57','2021-04-22 05:24:57','67576230-3ade-4510-9833-57d3a38789c7','Read more',NULL,1,'outline'),(35217,151692,1,'2021-04-22 05:24:57','2021-04-22 05:24:57','2e1ae335-48a2-4f7d-9d6b-18b50f4d02aa','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_CEO-to-step-down_200318.pdf',1,'solid'),(35218,151694,1,'2021-04-22 05:24:58','2021-04-22 05:24:58','6f222d72-0c80-489e-899c-58857e67d268','Read more',NULL,1,'outline'),(35219,151695,1,'2021-04-22 05:24:58','2021-04-22 05:24:58','64b3d63a-9f42-4c36-811b-fe5c10efb1c0','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_AGM-adds-another-GP-voice-to-Board_191126.pdf',1,'solid'),(35220,151697,1,'2021-04-22 05:24:58','2021-04-22 05:24:58','8ce2c3c5-fd98-4ede-849d-ebe6a94bb0c2','Read more',NULL,1,'outline'),(35221,151698,1,'2021-04-22 05:24:58','2021-04-22 05:24:58','ae26b5e8-ffef-4e68-a8a0-309014146882','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Start-a-conversation_-Find-your-reasons-to-stay.PDF',1,'solid'),(35222,151700,1,'2021-04-22 05:24:58','2021-04-22 05:24:58','45b77786-bbc8-4268-8a94-91ab907b3383','Read more',NULL,1,'outline'),(35223,151701,1,'2021-04-22 05:24:58','2021-04-22 05:24:58','b25c4b01-352e-4e02-93a1-1057ac978be0','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Avoid-the-crowd-and-access-after-hours-medical-advice-from-home_190711.pdf',1,'solid'),(35224,151703,1,'2021-04-22 05:24:58','2021-04-22 05:24:58','d2e7e088-010c-4ae2-bf85-daca30835d9a','Read more',NULL,0,'outline'),(35225,151704,1,'2021-04-22 05:24:58','2021-04-22 05:24:58','4a0b3c56-7a88-4df3-97ce-7b73b2a46d78','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Vaccine-myths-get-Medical-Mums-makeover_190423.pdf',1,'solid'),(35226,151706,1,'2021-04-22 05:24:58','2021-04-22 05:24:58','c2b3b372-5493-4c60-8b5a-f7ff780858ee','Read more',NULL,1,'outline'),(35227,151707,1,'2021-04-22 05:24:58','2021-04-22 05:24:58','0e80550a-9088-471a-a530-a15e9b842413','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Palliative-care-scholarships-upskill-local-nursing-workforce_100319.pdf',1,'solid'),(35228,151709,1,'2021-04-22 05:24:58','2021-04-22 05:24:58','1ecd924a-ac7b-432d-93be-be4a4faa1295','Read more','https://brisbanenorthphn.org.au/news/integrated-suicide-prevention-initiatives-aim-to-save-lives',1,'outline'),(35229,151710,1,'2021-04-22 05:24:58','2021-04-22 05:24:58','a75d94f8-1bbc-4947-8b9c-c2b25be42c74','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Integrated-suicide-prevention-initiatives-aim-to-save-lives.pdf',1,'solid'),(35230,151720,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','cda721b1-de36-4e94-9f63-ddc09e5f57c4','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Response-to-Island-and-Surrounds-News-regarding-access-to-GPs-and-health-services_210422.pdf',1,'solid'),(35231,151722,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','34dfda5d-60a6-4d7f-b44a-2ce09ccc826b','Read more',NULL,0,'outline'),(35232,151723,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','2e648208-d0ed-4de1-9c95-dec4071a0173','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/FIN_MR_24-7-health-advice-just-a-phone-call-away_210215.pdf?mtime=20210212130259&focal=none',1,'solid'),(35233,151725,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','74102eca-59cd-4873-b670-2530ca1de6f4','Read more',NULL,0,'outline'),(35234,151726,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','f458f187-f875-4ba8-8b68-528e8ee6c92a','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/MR_Opening-of-headspace-Strathpine-to-improve-youth-mental-health-services_201130.pdf',1,'solid'),(35235,151728,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','0c067a8a-46e3-44f9-b1a6-a3061d44f339','Read more',NULL,0,'outline'),(35236,151729,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','33eaae41-59c1-469b-bda6-1d6df313ea35','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/MR_AGM-elects-first-Indigenous-Board-Director_201112.pdf',1,'solid'),(35237,151731,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','67987313-542e-4d16-9c89-8d6ceafa4181','Read more',NULL,1,'outline'),(35238,151732,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','768f9a73-a4db-4e36-9d52-0dcfa27b108b','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Indigenous-artwork-celebrates-reconciliation-progress_200902-web.pdf',1,'solid'),(35239,151734,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','62ea2b67-cbb7-477c-b521-30443f467ae6','Read more',NULL,1,'outline'),(35240,151735,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','a201854c-872f-4e56-965c-3220343d32cd','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MEDIA-RELEASE_Campaign-Launch_Safe-to-See-Your-GP_200730.pdf',1,'solid'),(35241,151737,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','1c433c02-12ec-43a2-810e-49fd98ea8324','Read more',NULL,1,'outline'),(35242,151738,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','1c98b75d-f849-4900-98f1-30c962f348d2','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Flu-vaccine-urged-for-over-65s-and-Indigenous-Australians_200629.pdf',1,'solid'),(35243,151740,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','c69c288c-63ce-420b-8340-7d849f1eff4c','Read more',NULL,1,'outline'),(35244,151741,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','2047fb81-0277-45eb-8dbc-5833035d50d6','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_New20headspace20youth20mental20health20service20for20Pine20Rivers_200615.pdf',1,'solid'),(35245,151743,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','6ec4cfd2-8e4f-4a83-987d-cc94e697ac74','Read more',NULL,1,'outline'),(35246,151744,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','c8a63479-7df8-49a4-a8fd-069bdeb26c07','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Embargo_Medical-Mums-urge-free-kids%E2%80%99-flu-vaccination_200424.pdf',1,'solid'),(35247,151746,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','aefd558d-2931-4d4e-a260-b2a8554b57e5','Read more',NULL,1,'outline'),(35248,151747,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','969a69a4-053f-4434-b49b-47d36899c5b1','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_CEO-to-step-down_200318.pdf',1,'solid'),(35249,151749,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','3b37ab2b-cd30-4f46-a42a-0bb7d20c18d5','Read more',NULL,1,'outline'),(35250,151750,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','4b7bdc32-2648-4c16-a477-7f68c6166b44','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_AGM-adds-another-GP-voice-to-Board_191126.pdf',1,'solid'),(35251,151752,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','ca0cad15-9ed8-48ae-98da-5573ef59e167','Read more',NULL,1,'outline'),(35252,151753,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','2c7008dd-023e-42dc-ac27-e8452698fa1d','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Start-a-conversation_-Find-your-reasons-to-stay.PDF',1,'solid'),(35253,151755,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','497503f1-ffff-438f-988e-528020da68d6','Read more',NULL,1,'outline'),(35254,151756,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','dc5df8ef-4b60-4175-9ef8-28fef8487828','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Avoid-the-crowd-and-access-after-hours-medical-advice-from-home_190711.pdf',1,'solid'),(35255,151758,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','e1560b05-8f9d-48ff-864e-c8353a81092d','Read more',NULL,0,'outline'),(35256,151759,1,'2021-04-22 05:33:55','2021-04-22 05:34:34','53a3c019-2ba6-49c3-8448-b035f39d0b9a','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Vaccine-myths-get-Medical-Mums-makeover_190423.pdf',1,'solid'),(35257,151761,1,'2021-04-22 05:33:56','2021-04-22 05:34:34','136c1172-0ecc-4dbd-b3ab-a67ecbe9000b','Read more',NULL,1,'outline'),(35258,151762,1,'2021-04-22 05:33:56','2021-04-22 05:34:34','a1fd3f09-dc19-4db0-9a90-4981f303fc7f','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Palliative-care-scholarships-upskill-local-nursing-workforce_100319.pdf',1,'solid'),(35259,151764,1,'2021-04-22 05:33:56','2021-04-22 05:34:34','de6f84f8-f8ea-4f25-88f7-afc666be1bcf','Read more','https://brisbanenorthphn.org.au/news/integrated-suicide-prevention-initiatives-aim-to-save-lives',1,'outline'),(35260,151765,1,'2021-04-22 05:33:56','2021-04-22 05:34:34','982d9d6a-44ee-4073-8f35-e00df26c95da','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Integrated-suicide-prevention-initiatives-aim-to-save-lives.pdf',1,'solid'),(35261,151773,1,'2021-04-22 05:34:53','2021-04-22 05:34:53','a2b45b9a-c527-44ae-9c33-f2c85b98f8cf','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Response-to-Island-and-Surrounds-News-regarding-access-to-GPs-and-health-services_210422.pdf',1,'solid'),(35262,151775,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','b24e81c1-dc18-459e-a09f-8aff9061dd35','Read more',NULL,0,'outline'),(35263,151776,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','d30a17a4-3fa9-4faa-bf40-eecca78f7c7f','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/FIN_MR_24-7-health-advice-just-a-phone-call-away_210215.pdf?mtime=20210212130259&focal=none',1,'solid'),(35264,151778,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','e1ae8489-b1dc-489b-aac2-1562d856164e','Read more',NULL,0,'outline'),(35265,151779,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','bbb82d44-8b80-46b4-9b70-989a6897986e','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/MR_Opening-of-headspace-Strathpine-to-improve-youth-mental-health-services_201130.pdf',1,'solid'),(35266,151781,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','097e4e75-3cf9-422d-b7c9-0f745f4c55a3','Read more',NULL,0,'outline'),(35267,151782,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','7ef5e7bd-3e78-4137-a4ea-4c35ae7dab2b','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/MR_AGM-elects-first-Indigenous-Board-Director_201112.pdf',1,'solid'),(35268,151784,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','44db2f93-328b-4c80-972e-0e75f1b3d584','Read more',NULL,1,'outline'),(35269,151785,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','50a03eea-eaef-4b05-8159-479a1257f49a','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Indigenous-artwork-celebrates-reconciliation-progress_200902-web.pdf',1,'solid'),(35270,151787,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','22e5fb61-2cbe-4c8b-9d66-465032f23a49','Read more',NULL,1,'outline'),(35271,151788,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','9cd6af63-1b52-4347-a947-b7fd62cb4210','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MEDIA-RELEASE_Campaign-Launch_Safe-to-See-Your-GP_200730.pdf',1,'solid'),(35272,151790,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','21cb07d1-1058-4f2a-aab0-1241a5225dfc','Read more',NULL,1,'outline'),(35273,151791,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','41ed0ec3-7532-47af-9b7b-a48b0c88040f','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Flu-vaccine-urged-for-over-65s-and-Indigenous-Australians_200629.pdf',1,'solid'),(35274,151793,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','ac46ed25-bbb5-43cd-aef4-87204eef456f','Read more',NULL,1,'outline'),(35275,151794,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','0dfbb49c-ee03-4851-b3ab-a690cf36bd72','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_New20headspace20youth20mental20health20service20for20Pine20Rivers_200615.pdf',1,'solid'),(35276,151796,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','69ea8746-4737-425c-8fcb-c3efef8e5921','Read more',NULL,1,'outline'),(35277,151797,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','eb208a55-5b3d-4c89-a3a7-22f34fcba56c','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Embargo_Medical-Mums-urge-free-kids%E2%80%99-flu-vaccination_200424.pdf',1,'solid'),(35278,151799,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','7c07c98c-3ed3-452b-9b6e-5a8ba086ce04','Read more',NULL,1,'outline'),(35279,151800,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','e86ec07e-d226-428e-a67e-9a5bfc88b8b5','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_CEO-to-step-down_200318.pdf',1,'solid'),(35280,151802,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','2dbdf5db-8477-4b48-bbf1-a630500b4800','Read more',NULL,1,'outline'),(35281,151803,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','9506393b-e363-4cb6-9b63-64f808d76596','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_AGM-adds-another-GP-voice-to-Board_191126.pdf',1,'solid'),(35282,151805,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','2b0822af-eebb-4118-ab12-9cc6c33e142d','Read more',NULL,1,'outline'),(35283,151806,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','01c4d9b6-74bf-407d-82ed-0f8475e399aa','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Start-a-conversation_-Find-your-reasons-to-stay.PDF',1,'solid'),(35284,151808,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','8aadd31b-1174-4ac7-8668-887f70746972','Read more',NULL,1,'outline'),(35285,151809,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','db07c1e8-c911-4617-a04d-245667081f20','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Avoid-the-crowd-and-access-after-hours-medical-advice-from-home_190711.pdf',1,'solid'),(35286,151811,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','7c796c24-3cae-47c6-9fbe-d10ea7876624','Read more',NULL,0,'outline'),(35287,151812,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','fb85162b-a1c3-4ba9-a418-321d5fc5d790','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Vaccine-myths-get-Medical-Mums-makeover_190423.pdf',1,'solid'),(35288,151814,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','b4e28c05-be45-4f2d-9300-5c38da88e516','Read more',NULL,1,'outline'),(35289,151815,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','cf4caefb-9d4b-42f5-a00b-5387855f3678','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Palliative-care-scholarships-upskill-local-nursing-workforce_100319.pdf',1,'solid'),(35290,151817,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','a166bef6-f0fb-4cf5-8b8d-62998ef65d36','Read more','https://brisbanenorthphn.org.au/news/integrated-suicide-prevention-initiatives-aim-to-save-lives',1,'outline'),(35291,151818,1,'2021-04-22 05:34:54','2021-04-22 05:34:54','f3b82e21-a455-4b61-be01-6457f485a432','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Integrated-suicide-prevention-initiatives-aim-to-save-lives.pdf',1,'solid'),(35292,151824,1,'2021-04-22 05:34:55','2021-04-22 05:34:55','992a33ae-9487-4229-9a21-1b8d075b4bb7','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Response-to-Island-and-Surrounds-News-regarding-access-to-GPs-and-health-services_210422.pdf',1,'solid'),(35293,151826,1,'2021-04-22 05:34:55','2021-04-22 05:34:55','f1cc977b-302a-4df1-a0f5-82071e084577','Read more',NULL,0,'outline'),(35294,151827,1,'2021-04-22 05:34:55','2021-04-22 05:34:55','f417e7d3-feff-4390-bb85-07177b56fa66','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/FIN_MR_24-7-health-advice-just-a-phone-call-away_210215.pdf?mtime=20210212130259&focal=none',1,'solid'),(35295,151829,1,'2021-04-22 05:34:55','2021-04-22 05:34:55','59919a27-a012-4459-8ed1-fa5c965c1d51','Read more',NULL,0,'outline'),(35296,151830,1,'2021-04-22 05:34:55','2021-04-22 05:34:55','0f449755-ad2e-4e3d-8d32-0befa42e9fdf','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/MR_Opening-of-headspace-Strathpine-to-improve-youth-mental-health-services_201130.pdf',1,'solid'),(35297,151832,1,'2021-04-22 05:34:55','2021-04-22 05:34:55','53aa939a-e261-427d-b264-24471c905ce0','Read more',NULL,0,'outline'),(35298,151833,1,'2021-04-22 05:34:55','2021-04-22 05:34:55','a2c0349c-9bdb-40c8-b451-2c9108d582a3','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/MR_AGM-elects-first-Indigenous-Board-Director_201112.pdf',1,'solid'),(35299,151835,1,'2021-04-22 05:34:55','2021-04-22 05:34:55','5dac777d-3231-4d50-885a-6141332dafa4','Read more',NULL,1,'outline'),(35300,151836,1,'2021-04-22 05:34:55','2021-04-22 05:34:55','9da1d737-a22d-4e67-98fe-d76e1d594fee','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Indigenous-artwork-celebrates-reconciliation-progress_200902-web.pdf',1,'solid'),(35301,151838,1,'2021-04-22 05:34:55','2021-04-22 05:34:55','d3fbdb00-21e0-4049-a951-13c528120db3','Read more',NULL,1,'outline'),(35302,151839,1,'2021-04-22 05:34:55','2021-04-22 05:34:55','a5b2a004-1316-4775-9af9-f4b65eef8907','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MEDIA-RELEASE_Campaign-Launch_Safe-to-See-Your-GP_200730.pdf',1,'solid'),(35303,151841,1,'2021-04-22 05:34:55','2021-04-22 05:34:55','dec237f5-1567-4e16-996b-d73dd0bd8a33','Read more',NULL,1,'outline'),(35304,151842,1,'2021-04-22 05:34:55','2021-04-22 05:34:55','5d60b813-217f-40ec-8bd9-949638d9f8e7','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Flu-vaccine-urged-for-over-65s-and-Indigenous-Australians_200629.pdf',1,'solid'),(35305,151844,1,'2021-04-22 05:34:55','2021-04-22 05:34:55','8d49c162-e8f0-4d3a-8976-2a67f0b2bc30','Read more',NULL,1,'outline'),(35306,151845,1,'2021-04-22 05:34:55','2021-04-22 05:34:55','b9c70fd3-bfc3-4a1d-a417-ea6964bbfe4d','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_New20headspace20youth20mental20health20service20for20Pine20Rivers_200615.pdf',1,'solid'),(35307,151847,1,'2021-04-22 05:34:55','2021-04-22 05:34:55','b443ebf0-53bf-4253-bd9f-84561f69ffb9','Read more',NULL,1,'outline'),(35308,151848,1,'2021-04-22 05:34:55','2021-04-22 05:34:55','db3c3ae9-9d7a-4435-aa88-6afa88b8983b','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Embargo_Medical-Mums-urge-free-kids%E2%80%99-flu-vaccination_200424.pdf',1,'solid'),(35309,151850,1,'2021-04-22 05:34:55','2021-04-22 05:34:55','972c755c-1ff8-4fb3-8e03-d34d2bd8f9d3','Read more',NULL,1,'outline'),(35310,151851,1,'2021-04-22 05:34:56','2021-04-22 05:34:56','2be1bf68-28b9-47d7-b57c-2a74a4974633','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_CEO-to-step-down_200318.pdf',1,'solid'),(35311,151853,1,'2021-04-22 05:34:56','2021-04-22 05:34:56','ac9f41ad-9926-4d19-b4b9-564f58d12981','Read more',NULL,1,'outline'),(35312,151854,1,'2021-04-22 05:34:56','2021-04-22 05:34:56','0cf01e43-21d6-4f9f-8f6f-b2ada946ebd8','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_AGM-adds-another-GP-voice-to-Board_191126.pdf',1,'solid'),(35313,151856,1,'2021-04-22 05:34:56','2021-04-22 05:34:56','5eb149b7-bcb3-46df-8ac1-a469a18f6c9c','Read more',NULL,1,'outline'),(35314,151857,1,'2021-04-22 05:34:56','2021-04-22 05:34:56','871f257f-855e-4ac0-9a0f-2b27ded96268','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Start-a-conversation_-Find-your-reasons-to-stay.PDF',1,'solid'),(35315,151859,1,'2021-04-22 05:34:56','2021-04-22 05:34:56','9253237d-b2ed-46db-8648-06ef7854fdc8','Read more',NULL,1,'outline'),(35316,151860,1,'2021-04-22 05:34:56','2021-04-22 05:34:56','a4bb9fb5-f936-47a5-a5c3-69f05a416020','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Avoid-the-crowd-and-access-after-hours-medical-advice-from-home_190711.pdf',1,'solid'),(35317,151862,1,'2021-04-22 05:34:56','2021-04-22 05:34:56','74a57d5d-83a5-4de1-b19e-6636caa187ca','Read more',NULL,0,'outline'),(35318,151863,1,'2021-04-22 05:34:56','2021-04-22 05:34:56','9c6c6e5d-0274-401c-a469-13005a08c907','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Vaccine-myths-get-Medical-Mums-makeover_190423.pdf',1,'solid'),(35319,151865,1,'2021-04-22 05:34:56','2021-04-22 05:34:56','868aa010-13a2-415a-ace2-de6ecfbc2c88','Read more',NULL,1,'outline'),(35320,151866,1,'2021-04-22 05:34:56','2021-04-22 05:34:56','5cbcd2ca-5729-43ef-98f9-b79dba3777ca','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Palliative-care-scholarships-upskill-local-nursing-workforce_100319.pdf',1,'solid'),(35321,151868,1,'2021-04-22 05:34:56','2021-04-22 05:34:56','c52d2e88-4ff3-4ca9-855c-9268edb93473','Read more','https://brisbanenorthphn.org.au/news/integrated-suicide-prevention-initiatives-aim-to-save-lives',1,'outline'),(35322,151869,1,'2021-04-22 05:34:56','2021-04-22 05:34:56','97ac06de-aaa8-4669-811b-72cea2d0ef52','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Integrated-suicide-prevention-initiatives-aim-to-save-lives.pdf',1,'solid'),(35323,151875,1,'2021-04-22 05:35:04','2021-04-22 05:35:04','b07a24b9-1e1f-439d-ba2e-17e3603e858b','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Response-to-Island-and-Surrounds-News-regarding-access-to-GPs-and-health-services_210422.pdf',1,'solid'),(35324,151877,1,'2021-04-22 05:35:04','2021-04-22 05:35:04','177769cc-9495-4899-97e9-662b707dced0','Read more',NULL,0,'outline'),(35325,151878,1,'2021-04-22 05:35:04','2021-04-22 05:35:04','dd2ec10e-8b60-4667-a4e7-df78a3f3263c','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/FIN_MR_24-7-health-advice-just-a-phone-call-away_210215.pdf?mtime=20210212130259&focal=none',1,'solid'),(35326,151880,1,'2021-04-22 05:35:04','2021-04-22 05:35:04','d3f57836-c083-4e25-827b-5bec2cbd4fe6','Read more',NULL,0,'outline'),(35327,151881,1,'2021-04-22 05:35:04','2021-04-22 05:35:04','32a98ce6-e081-42a1-904a-c3c95d4a3b85','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/MR_Opening-of-headspace-Strathpine-to-improve-youth-mental-health-services_201130.pdf',1,'solid'),(35328,151883,1,'2021-04-22 05:35:04','2021-04-22 05:35:04','1230eb36-1d9e-4729-9c4c-110a9e552557','Read more',NULL,0,'outline'),(35329,151884,1,'2021-04-22 05:35:04','2021-04-22 05:35:04','f136ecbf-e696-49fa-9eee-c529ba5ca401','Download the PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/MR_AGM-elects-first-Indigenous-Board-Director_201112.pdf',1,'solid'),(35330,151886,1,'2021-04-22 05:35:04','2021-04-22 05:35:04','00896618-cb40-4192-b73f-05ee12620a8d','Read more',NULL,1,'outline'),(35331,151887,1,'2021-04-22 05:35:04','2021-04-22 05:35:04','7bff0ea7-35df-417c-b79e-4e47b5f3b230','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Indigenous-artwork-celebrates-reconciliation-progress_200902-web.pdf',1,'solid'),(35332,151889,1,'2021-04-22 05:35:04','2021-04-22 05:35:04','4933e286-d7f1-49d3-9b1c-761fabcebc5a','Read more',NULL,1,'outline'),(35333,151890,1,'2021-04-22 05:35:04','2021-04-22 05:35:04','a5c8cad2-84c2-472b-954b-b0a353cce157','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MEDIA-RELEASE_Campaign-Launch_Safe-to-See-Your-GP_200730.pdf',1,'solid'),(35334,151892,1,'2021-04-22 05:35:05','2021-04-22 05:35:05','ee6bcdcb-8e0e-4c43-b4c6-c93455e62b3a','Read more',NULL,1,'outline'),(35335,151893,1,'2021-04-22 05:35:05','2021-04-22 05:35:05','5bfff66f-d119-4987-a7a1-6022a0fc4b78','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Flu-vaccine-urged-for-over-65s-and-Indigenous-Australians_200629.pdf',1,'solid'),(35336,151895,1,'2021-04-22 05:35:05','2021-04-22 05:35:05','88e16715-896a-48b6-9f94-e3eb94c1ebb6','Read more',NULL,1,'outline'),(35337,151896,1,'2021-04-22 05:35:05','2021-04-22 05:35:05','26ee96f4-be04-419a-a839-d6a97564f1e6','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_New20headspace20youth20mental20health20service20for20Pine20Rivers_200615.pdf',1,'solid'),(35338,151898,1,'2021-04-22 05:35:05','2021-04-22 05:35:05','dab6bcef-9be6-4d3a-a4b0-4c7bd902f6eb','Read more',NULL,1,'outline'),(35339,151899,1,'2021-04-22 05:35:05','2021-04-22 05:35:05','e73356de-dd86-4438-ace5-276589cd36fa','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Embargo_Medical-Mums-urge-free-kids%E2%80%99-flu-vaccination_200424.pdf',1,'solid'),(35340,151901,1,'2021-04-22 05:35:05','2021-04-22 05:35:05','a57b9577-037e-4d7c-948d-f4ba1b96fa20','Read more',NULL,1,'outline'),(35341,151902,1,'2021-04-22 05:35:05','2021-04-22 05:35:05','465a987f-17c8-4bfa-94ad-d0cdd81bb0b9','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_CEO-to-step-down_200318.pdf',1,'solid'),(35342,151904,1,'2021-04-22 05:35:05','2021-04-22 05:35:05','4f37e740-a350-4fc6-8474-f4d2ed745172','Read more',NULL,1,'outline'),(35343,151905,1,'2021-04-22 05:35:05','2021-04-22 05:35:05','d944e119-5349-47ad-824b-7136edd8d479','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_AGM-adds-another-GP-voice-to-Board_191126.pdf',1,'solid'),(35344,151907,1,'2021-04-22 05:35:05','2021-04-22 05:35:05','ba49f296-ab9d-4ad9-acdf-2c9d3bc44e55','Read more',NULL,1,'outline'),(35345,151908,1,'2021-04-22 05:35:05','2021-04-22 05:35:05','1ca8f426-23ca-43ac-bc2f-d8553e767572','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Start-a-conversation_-Find-your-reasons-to-stay.PDF',1,'solid'),(35346,151910,1,'2021-04-22 05:35:05','2021-04-22 05:35:05','a92667a8-94ca-433c-b80b-51ebf86445e0','Read more',NULL,1,'outline'),(35347,151911,1,'2021-04-22 05:35:05','2021-04-22 05:35:05','2e4d55e9-afe3-4d7c-9dde-65d841919d11','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Avoid-the-crowd-and-access-after-hours-medical-advice-from-home_190711.pdf',1,'solid'),(35348,151913,1,'2021-04-22 05:35:05','2021-04-22 05:35:05','841759fb-ab5e-4b77-baf3-538afd693b5e','Read more',NULL,0,'outline'),(35349,151914,1,'2021-04-22 05:35:05','2021-04-22 05:35:05','ff3ccfe4-6f76-46a1-a93b-0d1e2c9c1a55','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Vaccine-myths-get-Medical-Mums-makeover_190423.pdf',1,'solid'),(35350,151916,1,'2021-04-22 05:35:05','2021-04-22 05:35:05','fe00d3aa-eb43-4e0e-8ec6-b09e5b187af8','Read more',NULL,1,'outline'),(35351,151917,1,'2021-04-22 05:35:05','2021-04-22 05:35:05','5d07c3a6-c5ef-408d-adae-daa36994d20e','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Palliative-care-scholarships-upskill-local-nursing-workforce_100319.pdf',1,'solid'),(35352,151919,1,'2021-04-22 05:35:05','2021-04-22 05:35:05','95f1a09f-6574-4a67-adb9-990fa24a9445','Read more','https://brisbanenorthphn.org.au/news/integrated-suicide-prevention-initiatives-aim-to-save-lives',1,'outline'),(35353,151920,1,'2021-04-22 05:35:05','2021-04-22 05:35:05','77e575bd-5227-477e-92ce-9062d2852256','Download the PDF','https://s3.ap-southeast-2.amazonaws.com/brisbane-north-phn/media/MR_Integrated-suicide-prevention-initiatives-aim-to-save-lives.pdf',1,'solid'),(35354,152007,1,'2021-04-23 06:11:18','2021-04-23 06:12:31','a2b3e0ce-1671-4ef3-ae41-9585193c1f07','More information','http://health.gov.au/covid19-vaccines',1,'solid'),(35355,152009,1,'2021-04-23 06:11:18','2021-04-23 06:12:31','1f3c8f3c-e69c-4d5b-9538-c29621e02bd8','Vaccine questions answered','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/covid-19-vaccine-aged-care-readiness-toolkit',1,'link'),(35356,152010,1,'2021-04-23 06:11:18','2021-04-23 06:12:31','cf0b87b5-b530-4ad2-8fd3-d5bba9a67a20','Information for workers in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/information-for-aged-care-workers-about-covid-19-vaccines',1,'link'),(35357,152011,1,'2021-04-23 06:11:18','2021-04-23 06:12:31','3c923cf8-2a1e-49fa-90ed-40936a50dc05','Information for residents in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/covid-19-vaccine-information-for-aged-care-residents-and-people-receiving-in-home-aged-care',1,'link'),(35358,152012,1,'2021-04-23 06:11:18','2021-04-23 06:12:19','5250732b-9ae7-4b8e-94b7-2a5d63c87647','Poster for display within RACFs','https://www.health.gov.au/sites/default/files/documents/2021/02/covid-19-vaccination-covid-19-vaccines-for-residential-aged-care-facilities-poster-covid-19-vaccine-covid-19-vaccines-for-residential-aged-care-facilities-poster_0.pdf',1,'link'),(35359,152014,1,'2021-04-23 06:11:18','2021-04-23 06:12:31','ce44d70c-e3ae-48f8-99a1-10e332f2a3c8','Aged care vaccine readiness toolkit','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-aged-care-readiness-toolkit',1,'link'),(35360,152015,1,'2021-04-23 06:11:18','2021-04-23 06:12:31','c46e3270-b303-4b29-8044-662022a1a4ae','Consent form for COVID-19 vaccination','https://www.health.gov.au/resources/publications/covid-19-vaccination-consent-form-for-covid-19-vaccination?utm_source=GP+List+DD+and+WM_Current&utm_campaign=adb48e0824-EMAIL_CAMPAIGN_2018_07_27_02_23_COPY_01&utm_medium=email&utm_term=0_4698ba36cb-adb48e0',1,'link'),(35361,152016,1,'2021-04-23 06:11:18','2021-04-23 06:12:31','6a21955c-993e-43d9-861c-108b67a87559','Department of Health information and resources','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-for-aged-care-providers-and-workers',1,'link'),(35362,152018,1,'2021-04-23 06:11:19','2021-04-23 06:12:31','98c807d8-9a0b-44fc-8ed8-51ec4f706720','ATAGI: Advice on the relative timing of administering influenza and COVID-19 vaccines in 2021','https://www.health.gov.au/resources/publications/covid-19-vaccination-atagi-advice-on-influenza-and-covid-19-vaccines',1,'outline'),(35363,152019,1,'2021-04-23 06:11:19','2021-04-23 06:12:31','4cc2e109-20ab-4453-8112-d47111aeb3a9','AHPPC: Statement on COVID-19 and influenza vaccination requirements for aged care workers','https://www.health.gov.au/news/australian-health-protection-principal-committee-ahppc-statement-on-covid-19-and-influenza-vaccination-requirements-for-aged-care-workers',1,'outline'),(35364,152021,1,'2021-04-23 06:11:19','2021-04-23 06:12:31','f9c75dbb-6558-487d-ad7e-41a0952f73ab','Part 1: Preparing for the vaccine rollout in Brisbane North RACFs','https://www.youtube.com/watch?v=3BNaB811O_k',1,'solid'),(35365,152022,1,'2021-04-23 06:11:19','2021-04-23 06:12:31','5e8069b3-7872-4193-bf5e-b984127c045a','Part 2: Preparing for the vaccine rollout in Brisbane North RACFs','https://youtu.be/AATe_vJ3c3w',1,'solid'),(35366,152027,1,'2021-04-23 06:11:19','2021-04-23 06:12:32','f960978c-e6cf-4095-a12b-67096f68a6b8','Aged care resources on the DoH website','https://www.health.gov.au/resources/collections/coronavirus-covid-19-resources-for-health-professionals-including-aged-care-providers-pathology-providers-and-health-care-managers#health-and-aged-care-workers',1,'link'),(35367,152028,1,'2021-04-23 06:11:19','2021-04-23 06:12:32','73622b49-e64a-49a0-b3aa-2a858c852a5b','Subscribe to aged care sector announcements','https://www.health.gov.au/using-our-websites/subscriptions/subscribe-to-aged-care-sector-announcements-and-newsletters',1,'link'),(35368,152029,1,'2021-04-23 06:11:19','2021-04-23 06:12:32','fb5b7270-def1-4153-9d2e-401d5439c570','Leading Age Services Australia','https://lasa.asn.au/covid-19',1,'link'),(35369,152030,1,'2021-04-23 06:11:19','2021-04-23 06:12:32','56934abc-3157-4f0e-82a9-88eaff56dbde','Aged and Community Services Australia','https://www.acsa.asn.au/Home/Aged-Care-Emergency-Planning/Coronavirus',1,'link'),(35370,152033,1,'2021-04-23 06:12:41','2021-04-23 06:12:41','4f906914-779c-4a89-8598-8e4a037029be','More information','http://health.gov.au/covid19-vaccines',1,'solid'),(35371,152035,1,'2021-04-23 06:12:41','2021-04-23 06:12:41','509703c7-e47c-47c5-9b0f-c58967c10228','Vaccine questions answered','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/covid-19-vaccine-aged-care-readiness-toolkit',1,'link'),(35372,152036,1,'2021-04-23 06:12:41','2021-04-23 06:12:41','9e4b16fc-5108-471b-9051-765785aae2a8','Information for workers in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/information-for-aged-care-workers-about-covid-19-vaccines',1,'link'),(35373,152037,1,'2021-04-23 06:12:41','2021-04-23 06:12:41','a7be939c-3353-4259-94b0-0f5c56abd307','Information for residents in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/covid-19-vaccine-information-for-aged-care-residents-and-people-receiving-in-home-aged-care',1,'link'),(35374,152039,1,'2021-04-23 06:12:41','2021-04-23 06:12:41','7ce1605b-c8dd-496f-abfe-adbfa1ffdc11','Aged care vaccine readiness toolkit','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-aged-care-readiness-toolkit',1,'link'),(35375,152040,1,'2021-04-23 06:12:41','2021-04-23 06:12:41','6ad5e07d-fdd9-4af5-b2cb-e87331eee68c','Consent form for COVID-19 vaccination','https://www.health.gov.au/resources/publications/covid-19-vaccination-consent-form-for-covid-19-vaccination?utm_source=GP+List+DD+and+WM_Current&utm_campaign=adb48e0824-EMAIL_CAMPAIGN_2018_07_27_02_23_COPY_01&utm_medium=email&utm_term=0_4698ba36cb-adb48e0',1,'link'),(35376,152041,1,'2021-04-23 06:12:41','2021-04-23 06:12:41','2def6bd3-a02a-4144-9ac9-656d214f2df5','Department of Health information and resources','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-for-aged-care-providers-and-workers',1,'link'),(35377,152043,1,'2021-04-23 06:12:41','2021-04-23 06:12:41','08473030-d3c1-46e5-ba49-52cfd806567f','ATAGI: Advice on the relative timing of administering influenza and COVID-19 vaccines in 2021','https://www.health.gov.au/resources/publications/covid-19-vaccination-atagi-advice-on-influenza-and-covid-19-vaccines',1,'outline'),(35378,152044,1,'2021-04-23 06:12:41','2021-04-23 06:12:41','fbaad5cd-f8a9-467c-89bf-fd551b52081e','AHPPC: Statement on COVID-19 and influenza vaccination requirements for aged care workers','https://www.health.gov.au/news/australian-health-protection-principal-committee-ahppc-statement-on-covid-19-and-influenza-vaccination-requirements-for-aged-care-workers',1,'outline'),(35379,152046,1,'2021-04-23 06:12:41','2021-04-23 06:12:41','a1eb722f-2173-4379-a170-7687b1d558dc','Part 1: Preparing for the vaccine rollout in Brisbane North RACFs','https://www.youtube.com/watch?v=3BNaB811O_k',1,'solid'),(35380,152047,1,'2021-04-23 06:12:41','2021-04-23 06:12:41','8f37f5a9-255c-4fd8-9d8d-797162f06cc7','Part 2: Preparing for the vaccine rollout in Brisbane North RACFs','https://youtu.be/AATe_vJ3c3w',1,'solid'),(35381,152052,1,'2021-04-23 06:12:41','2021-04-23 06:12:41','fae33fee-a10b-4eb2-b4c7-e0159ae1c315','Aged care resources on the DoH website','https://www.health.gov.au/resources/collections/coronavirus-covid-19-resources-for-health-professionals-including-aged-care-providers-pathology-providers-and-health-care-managers#health-and-aged-care-workers',1,'link'),(35382,152053,1,'2021-04-23 06:12:41','2021-04-23 06:12:41','a2844cd1-60b7-414e-95ee-bdff011603cd','Subscribe to aged care sector announcements','https://www.health.gov.au/using-our-websites/subscriptions/subscribe-to-aged-care-sector-announcements-and-newsletters',1,'link'),(35383,152054,1,'2021-04-23 06:12:41','2021-04-23 06:12:41','037c3a43-243c-4afb-af54-dc2c1155d14e','Leading Age Services Australia','https://lasa.asn.au/covid-19',1,'link'),(35384,152055,1,'2021-04-23 06:12:41','2021-04-23 06:12:41','dd237a0b-5ddd-4d65-bbd5-8a1a8033043c','Aged and Community Services Australia','https://www.acsa.asn.au/Home/Aged-Care-Emergency-Planning/Coronavirus',1,'link'),(35385,152059,1,'2021-04-23 06:12:42','2021-04-23 06:12:42','d1c94c2d-c3d1-4925-ba82-5bba117278d8','More information','http://health.gov.au/covid19-vaccines',1,'solid'),(35386,152061,1,'2021-04-23 06:12:42','2021-04-23 06:12:42','56e39ba3-7a87-442e-be24-3f45e45f6187','Vaccine questions answered','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/covid-19-vaccine-aged-care-readiness-toolkit',1,'link'),(35387,152062,1,'2021-04-23 06:12:42','2021-04-23 06:12:42','5568c611-26a5-4686-82fc-ef6d16198cd9','Information for workers in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/information-for-aged-care-workers-about-covid-19-vaccines',1,'link'),(35388,152063,1,'2021-04-23 06:12:42','2021-04-23 06:12:42','c7efb69f-23c9-497c-bc9e-44c0f7c5d9f2','Information for residents in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/covid-19-vaccine-information-for-aged-care-residents-and-people-receiving-in-home-aged-care',1,'link'),(35389,152065,1,'2021-04-23 06:12:42','2021-04-23 06:12:42','24fcae7e-456d-4b02-89a1-84145a68616f','Aged care vaccine readiness toolkit','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-aged-care-readiness-toolkit',1,'link'),(35390,152066,1,'2021-04-23 06:12:42','2021-04-23 06:12:42','da15a991-8510-4ad6-a425-7b79289a5c10','Consent form for COVID-19 vaccination','https://www.health.gov.au/resources/publications/covid-19-vaccination-consent-form-for-covid-19-vaccination?utm_source=GP+List+DD+and+WM_Current&utm_campaign=adb48e0824-EMAIL_CAMPAIGN_2018_07_27_02_23_COPY_01&utm_medium=email&utm_term=0_4698ba36cb-adb48e0',1,'link'),(35391,152067,1,'2021-04-23 06:12:42','2021-04-23 06:12:42','71267a0e-cbeb-4344-9fd1-966e102431c3','Department of Health information and resources','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-for-aged-care-providers-and-workers',1,'link'),(35392,152069,1,'2021-04-23 06:12:42','2021-04-23 06:12:42','f00f32fa-7f01-4f73-b947-d05598f7b045','ATAGI: Advice on the relative timing of administering influenza and COVID-19 vaccines in 2021','https://www.health.gov.au/resources/publications/covid-19-vaccination-atagi-advice-on-influenza-and-covid-19-vaccines',1,'outline'),(35393,152070,1,'2021-04-23 06:12:42','2021-04-23 06:12:42','c0887fa1-6665-4d98-89c2-ae5be13c592a','AHPPC: Statement on COVID-19 and influenza vaccination requirements for aged care workers','https://www.health.gov.au/news/australian-health-protection-principal-committee-ahppc-statement-on-covid-19-and-influenza-vaccination-requirements-for-aged-care-workers',1,'outline'),(35394,152072,1,'2021-04-23 06:12:42','2021-04-23 06:12:42','6478fea3-3181-4dc3-ae37-994b1b528a12','Part 1: Preparing for the vaccine rollout in Brisbane North RACFs','https://www.youtube.com/watch?v=3BNaB811O_k',1,'solid'),(35395,152073,1,'2021-04-23 06:12:42','2021-04-23 06:12:42','0aad7440-50ac-44d8-9ca9-76450705e142','Part 2: Preparing for the vaccine rollout in Brisbane North RACFs','https://youtu.be/AATe_vJ3c3w',1,'solid'),(35396,152078,1,'2021-04-23 06:12:42','2021-04-23 06:12:42','e0df89d7-2fd2-474e-a321-9ee3c3c1402d','Aged care resources on the DoH website','https://www.health.gov.au/resources/collections/coronavirus-covid-19-resources-for-health-professionals-including-aged-care-providers-pathology-providers-and-health-care-managers#health-and-aged-care-workers',1,'link'),(35397,152079,1,'2021-04-23 06:12:42','2021-04-23 06:12:42','334ef9ed-6b59-42d1-a9cf-a81245da6613','Subscribe to aged care sector announcements','https://www.health.gov.au/using-our-websites/subscriptions/subscribe-to-aged-care-sector-announcements-and-newsletters',1,'link'),(35398,152080,1,'2021-04-23 06:12:42','2021-04-23 06:12:42','5f813c59-0578-4868-a4f6-424041c43d17','Leading Age Services Australia','https://lasa.asn.au/covid-19',1,'link'),(35399,152081,1,'2021-04-23 06:12:42','2021-04-23 06:12:42','7bd24fc2-e472-4607-b918-b76767e871fe','Aged and Community Services Australia','https://www.acsa.asn.au/Home/Aged-Care-Emergency-Planning/Coronavirus',1,'link'),(35400,152085,1,'2021-04-23 06:13:00','2021-04-23 06:13:00','ba7a6c60-117d-4e1c-b88b-b2c67cc8dbd7','More information','http://health.gov.au/covid19-vaccines',1,'solid'),(35401,152087,1,'2021-04-23 06:13:00','2021-04-23 06:13:00','9e6d9d1f-559a-465a-82da-488987b6c48b','Vaccine questions answered','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/covid-19-vaccine-aged-care-readiness-toolkit',1,'link'),(35402,152088,1,'2021-04-23 06:13:00','2021-04-23 06:13:00','3307a9c6-214c-4773-accd-3aea8748f6c3','Information for workers in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/information-for-aged-care-workers-about-covid-19-vaccines',1,'link'),(35403,152089,1,'2021-04-23 06:13:00','2021-04-23 06:13:00','276d1d33-8911-4380-aebf-b96efda22f2a','Information for residents in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/covid-19-vaccine-information-for-aged-care-residents-and-people-receiving-in-home-aged-care',1,'link'),(35404,152091,1,'2021-04-23 06:13:00','2021-04-23 06:13:00','255ca879-c0aa-4b20-a0b6-e198f10c2241','Aged care vaccine readiness toolkit','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-aged-care-readiness-toolkit',1,'link'),(35405,152092,1,'2021-04-23 06:13:00','2021-04-23 06:13:00','81206674-fd25-4ae4-a7c9-0b641a5d4735','Consent form for COVID-19 vaccination','https://www.health.gov.au/resources/publications/covid-19-vaccination-consent-form-for-covid-19-vaccination?utm_source=GP+List+DD+and+WM_Current&utm_campaign=adb48e0824-EMAIL_CAMPAIGN_2018_07_27_02_23_COPY_01&utm_medium=email&utm_term=0_4698ba36cb-adb48e0',1,'link'),(35406,152093,1,'2021-04-23 06:13:00','2021-04-23 06:13:00','94da028c-8ced-4f89-87cc-9ee70ee77651','Department of Health information and resources','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-for-aged-care-providers-and-workers',1,'link'),(35407,152095,1,'2021-04-23 06:13:00','2021-04-23 06:13:00','cf8530f7-7f01-466f-8b1d-18ee47540573','ATAGI: Advice on the relative timing of administering influenza and COVID-19 vaccines in 2021','https://www.health.gov.au/resources/publications/covid-19-vaccination-atagi-advice-on-influenza-and-covid-19-vaccines',1,'outline'),(35408,152096,1,'2021-04-23 06:13:00','2021-04-23 06:13:00','4441e8f5-6d32-4c93-a525-df9f88ecd778','AHPPC: Statement on COVID-19 and influenza vaccination requirements for aged care workers','https://www.health.gov.au/news/australian-health-protection-principal-committee-ahppc-statement-on-covid-19-and-influenza-vaccination-requirements-for-aged-care-workers',1,'outline'),(35409,152098,1,'2021-04-23 06:13:01','2021-04-23 06:13:01','95fe4aea-6e13-4429-88bd-1ee91ed89bdd','Part 1: Preparing for the vaccine rollout in Brisbane North RACFs','https://www.youtube.com/watch?v=3BNaB811O_k',1,'solid'),(35410,152099,1,'2021-04-23 06:13:01','2021-04-23 06:13:01','24467ce8-8b69-4e4a-8ea1-1a9a6929325e','Part 2: Preparing for the vaccine rollout in Brisbane North RACFs','https://youtu.be/AATe_vJ3c3w',1,'solid'),(35411,152104,1,'2021-04-23 06:13:01','2021-04-23 06:13:01','03822d56-6b6d-4083-93f4-8e93718763e3','Aged care resources on the DoH website','https://www.health.gov.au/resources/collections/coronavirus-covid-19-resources-for-health-professionals-including-aged-care-providers-pathology-providers-and-health-care-managers#health-and-aged-care-workers',1,'link'),(35412,152105,1,'2021-04-23 06:13:01','2021-04-23 06:13:01','a75a62c6-f308-40fa-bf0a-c0def85a9d8e','Subscribe to aged care sector announcements','https://www.health.gov.au/using-our-websites/subscriptions/subscribe-to-aged-care-sector-announcements-and-newsletters',1,'link'),(35413,152106,1,'2021-04-23 06:13:01','2021-04-23 06:13:01','3cc8a04a-99b9-4c2e-8616-a0033dfc2a01','Leading Age Services Australia','https://lasa.asn.au/covid-19',1,'link'),(35414,152107,1,'2021-04-23 06:13:01','2021-04-23 06:13:01','2f5d5de2-8718-4782-97a3-2e811c98eb2f','Aged and Community Services Australia','https://www.acsa.asn.au/Home/Aged-Care-Emergency-Planning/Coronavirus',1,'link'),(35415,152111,1,'2021-04-23 06:20:41','2021-04-23 06:29:14','d7294a2b-50b7-4532-8524-0cb7232fd730','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(35416,152112,1,'2021-04-23 06:20:41','2021-04-23 06:29:15','9c7256fb-68ff-47b1-8451-3d8d534211bc','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(35417,152115,1,'2021-04-23 06:20:41','2021-04-23 06:29:15','6bab715b-ba62-4584-8a89-86f5e697096d','Phase 1B rollout FAQs',NULL,1,'solid'),(35418,152118,1,'2021-04-23 06:20:41','2021-04-23 06:29:15','a0313341-2ef7-4e7c-9fb4-12895b0c3185','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(35419,152121,1,'2021-04-23 06:20:41','2021-04-23 06:29:15','49790b61-ce9e-42f5-aac7-26fd8069d9e7','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(35420,152124,1,'2021-04-23 06:20:41','2021-04-23 06:29:15','0b24f967-302e-4def-a442-fdf0aac721bb','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(35421,152126,1,'2021-04-23 06:20:41','2021-04-23 06:29:15','f041f18c-a43b-4082-b323-b7585ae1b963','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(35422,152128,1,'2021-04-23 06:20:42','2021-04-23 06:29:15','4b467ca9-0801-4463-a16a-137a2e6ee30d','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(35423,152131,1,'2021-04-23 06:20:42','2021-04-23 06:29:15','115f69f0-022c-4984-bb3d-b50b4801c2f4','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(35424,152133,1,'2021-04-23 06:20:42','2021-04-23 06:29:15','6de9b209-42a0-4bc3-8690-84764597fb60','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(35425,152135,1,'2021-04-23 06:20:42','2021-04-23 06:29:15','72620295-4e8a-4fec-b613-45e43e7a98c1','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(35426,152138,1,'2021-04-23 06:20:42','2021-04-23 06:29:15','3e7e06de-a597-4ec6-b2c4-e0f763c1b2b3','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(35427,152141,1,'2021-04-23 06:20:42','2021-04-23 06:29:15','68df8809-8a25-4803-b1e6-4f901e8f6b82','Subscribe to updates',NULL,1,'solid'),(35428,152143,1,'2021-04-23 06:20:42','2021-04-23 06:29:15','9733cee2-98c5-4da6-a480-aa98d4d8ade1','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(35429,152144,1,'2021-04-23 06:20:42','2021-04-23 06:29:15','5938a330-e02c-4189-9bb1-605d0d6bd423','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(35430,152227,1,'2021-04-23 06:29:16','2021-04-23 06:29:16','fcac1e2e-c2fc-4e1b-b988-38fb194725fe','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(35431,152228,1,'2021-04-23 06:29:16','2021-04-23 06:29:16','de4bfdab-ea56-4f5d-b7f4-66539c4ab422','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(35432,152231,1,'2021-04-23 06:29:16','2021-04-23 06:29:16','4a328b5b-868d-43fc-9046-afbbf953e7e2','Phase 1B rollout FAQs',NULL,1,'solid'),(35433,152234,1,'2021-04-23 06:29:16','2021-04-23 06:29:16','7f5cc90b-c580-472f-916a-35cb0f03b2b9','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(35434,152240,1,'2021-04-23 06:29:16','2021-04-23 06:29:16','983113a0-766e-4646-865d-011fb9f86b6f','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(35435,152243,1,'2021-04-23 06:29:16','2021-04-23 06:29:16','f45dcd84-0201-488a-b50c-33faeb52b7b1','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(35436,152245,1,'2021-04-23 06:29:16','2021-04-23 06:29:16','17f3389f-206e-4140-af6a-2c43a2979224','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(35437,152247,1,'2021-04-23 06:29:16','2021-04-23 06:29:16','57f93ba1-2fc2-4308-9197-f24ef2d0f94d','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(35438,152250,1,'2021-04-23 06:29:16','2021-04-23 06:29:16','948838b6-dcaf-4fc3-b406-210ef4bfa7e1','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(35439,152252,1,'2021-04-23 06:29:16','2021-04-23 06:29:16','467d798f-a264-44ef-a6fa-9779cd0841ff','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(35440,152254,1,'2021-04-23 06:29:16','2021-04-23 06:29:16','3e187e59-7db4-4c8d-a6ad-9b9cb483f5a5','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(35441,152257,1,'2021-04-23 06:29:16','2021-04-23 06:29:16','675a056f-2303-4ceb-ab50-7ded301d4dd7','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(35442,152260,1,'2021-04-23 06:29:16','2021-04-23 06:29:16','97591bae-e867-4043-87fd-afdd1d9bb27a','Subscribe to updates',NULL,1,'solid'),(35443,152262,1,'2021-04-23 06:29:16','2021-04-23 06:29:16','c9bbd097-7e64-48f6-bcab-7fca894121c1','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(35444,152263,1,'2021-04-23 06:29:16','2021-04-23 06:29:16','a702e618-f7e6-4bfe-b2aa-db0366cc630f','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(35445,152267,1,'2021-04-23 06:29:17','2021-04-23 06:29:17','d946cf98-0c11-493b-bc34-7d765b56f795','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(35446,152268,1,'2021-04-23 06:29:17','2021-04-23 06:29:17','2fda1f33-781b-4ff6-993b-fc241143ddad','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(35447,152271,1,'2021-04-23 06:29:17','2021-04-23 06:29:17','6ccc970f-46ee-41fa-9d82-6844c9f6da90','Phase 1B rollout FAQs',NULL,1,'solid'),(35448,152274,1,'2021-04-23 06:29:17','2021-04-23 06:29:17','2830ffdb-b18c-4f05-a03c-ea3ffb1338db','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(35449,152280,1,'2021-04-23 06:29:17','2021-04-23 06:29:17','a016f6a8-246d-43dc-a993-b12ad3b79f9c','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(35450,152283,1,'2021-04-23 06:29:17','2021-04-23 06:29:17','35322544-2b9a-46bc-bd59-28bf56b213e3','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(35451,152285,1,'2021-04-23 06:29:17','2021-04-23 06:29:17','74bedfb6-9e30-4956-8006-8ffe495474c3','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(35452,152287,1,'2021-04-23 06:29:17','2021-04-23 06:29:17','8d6e38aa-3b5f-4ac9-a548-4823fd9b0e4e','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(35453,152290,1,'2021-04-23 06:29:18','2021-04-23 06:29:18','54c2ccbb-d2e6-4193-94d5-8fbdba1383e8','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(35454,152292,1,'2021-04-23 06:29:18','2021-04-23 06:29:18','6348079f-acc2-404f-a717-bbea54477fa1','Download the 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items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(35520,152448,1,'2021-04-23 06:40:48','2021-04-23 06:40:48','a576d0e0-3d8e-4770-938a-9866f1356de2','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(35521,152449,1,'2021-04-23 06:40:48','2021-04-23 06:40:48','7c29b456-31c2-4500-a993-91fce75fbf20','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(35522,152452,1,'2021-04-23 06:41:11','2021-04-23 06:41:11','f3b8bb0e-80de-495a-88db-ec23e2e8f134','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(35523,152453,1,'2021-04-23 06:41:11','2021-04-23 06:41:11','44e4864d-e139-421d-bfd4-dfe5b473b8f3','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(35524,152456,1,'2021-04-23 06:42:03','2021-04-23 06:42:03','c896a63a-712c-47d5-abe7-cd987f4a2208','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(35525,152457,1,'2021-04-23 06:42:03','2021-04-23 06:42:03','65ad44a1-7320-4600-bdec-f583f79e545f','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(35526,152460,1,'2021-04-23 06:42:19','2021-04-23 06:42:19','ce5d954e-14ab-4e6c-848e-213f38a4ed46','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(35527,152461,1,'2021-04-23 06:42:19','2021-04-23 06:42:19','70962fa7-caf5-4b39-b8d7-36be790bc86c','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(35528,152464,1,'2021-04-23 06:42:43','2021-04-23 06:42:43','186f45f5-7c81-4512-a512-1f1806057f70','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(35529,152465,1,'2021-04-23 06:42:43','2021-04-23 06:42:43','ddc54321-833b-4e4a-bc1e-afc10f079a94','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(35530,152468,1,'2021-04-23 06:43:41','2021-04-23 06:43:41','d562c162-df6c-4c6e-bdd2-7cbd96c68a56','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(35531,152469,1,'2021-04-23 06:43:41','2021-04-23 06:43:41','fe09f0b4-1405-45c7-b059-42dc1fed86f8','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(35532,152472,1,'2021-04-23 06:43:57','2021-04-23 06:43:57','5dcc9742-eb68-41ab-90d8-d4a2e19e0477','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(35533,152473,1,'2021-04-23 06:43:57','2021-04-23 06:43:57','3b8a25d2-7ebf-4027-a614-7ed9e52c9e5c','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(35534,152476,1,'2021-04-23 06:43:57','2021-04-23 06:43:57','00fb2f3e-a4b0-44df-85e4-22614c5d5613','Phase 1B rollout FAQs',NULL,1,'solid'),(35535,152479,1,'2021-04-23 06:43:57','2021-04-23 06:43:57','54613432-7a38-4f4d-9b7e-00747e307bb3','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(35536,152485,1,'2021-04-23 06:43:57','2021-04-23 06:43:57','68cc0f72-2816-41cb-8ee7-0e26a6cf85c1','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(35537,152488,1,'2021-04-23 06:43:58','2021-04-23 06:43:58','946e6039-fcc5-41a8-bd01-cf410b3e5ca5','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(35538,152490,1,'2021-04-23 06:43:58','2021-04-23 06:43:58','511bf100-91ac-4953-8f6b-9e957b9ef1ad','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(35539,152492,1,'2021-04-23 06:43:58','2021-04-23 06:43:58','24acad86-0f82-42d0-b9d6-c4c13956ff56','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(35540,152495,1,'2021-04-23 06:43:58','2021-04-23 06:43:58','2bc70dfc-7672-4a14-89e5-f3a2fdb48e44','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(35541,152497,1,'2021-04-23 06:43:58','2021-04-23 06:43:58','f3beff24-f0c9-4ecc-9fcc-7697b77adbf2','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(35542,152499,1,'2021-04-23 06:43:58','2021-04-23 06:43:58','999d4a00-1671-4749-9980-41c847ed94ba','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(35543,152502,1,'2021-04-23 06:43:58','2021-04-23 06:43:58','d8e16fb5-7eeb-4741-9516-381efae8a7b5','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(35544,152503,1,'2021-04-23 06:43:58','2021-04-23 06:43:58','680468ea-a2b2-4265-8115-84dfd0a5160d','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(35545,152506,1,'2021-04-23 06:43:58','2021-04-23 06:43:58','e26dd3dc-cd14-4fd8-b682-2b2116ecf7c6','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(35546,152509,1,'2021-04-23 06:43:58','2021-04-23 06:43:58','d6b48819-f874-4123-b217-3b2508ba0dfb','Subscribe to updates',NULL,1,'solid'),(35547,152511,1,'2021-04-23 06:43:58','2021-04-23 06:43:58','5d4f48d7-5707-4507-b6c5-2aa0233d6811','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(35548,152512,1,'2021-04-23 06:43:58','2021-04-23 06:43:58','b265f865-869e-4098-ba14-c8ca859c271c','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(35549,152516,1,'2021-04-23 06:43:59','2021-04-23 06:43:59','718a1df2-4187-44c1-aad5-d5399b83055a','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(35550,152517,1,'2021-04-23 06:43:59','2021-04-23 06:43:59','153e3073-2894-441e-8222-9bda3bcbcab2','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(35551,152520,1,'2021-04-23 06:43:59','2021-04-23 06:43:59','07221cd4-63f3-46a9-8396-a04b13a628a0','Phase 1B rollout FAQs',NULL,1,'solid'),(35552,152523,1,'2021-04-23 06:43:59','2021-04-23 06:43:59','2e46a983-4898-4641-9a8c-ffeba985c7bd','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(35553,152529,1,'2021-04-23 06:43:59','2021-04-23 06:43:59','edcb7e5d-5450-4bae-b25c-53e17f11dec4','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(35554,152532,1,'2021-04-23 06:43:59','2021-04-23 06:43:59','262909dd-4ae1-4614-a269-250ba830fc79','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(35555,152534,1,'2021-04-23 06:43:59','2021-04-23 06:43:59','1e1daaca-4569-4ce9-bd25-e02afefd1955','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(35556,152536,1,'2021-04-23 06:43:59','2021-04-23 06:43:59','6fc55659-bfb0-4472-b2a5-23e5a9fc6b03','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(35557,152539,1,'2021-04-23 06:43:59','2021-04-23 06:43:59','fa592f23-a6d4-4ffd-8874-62fde59ca664','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(35558,152541,1,'2021-04-23 06:44:00','2021-04-23 06:44:00','df03e141-9eb2-4546-8591-1c621a2f010e','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(35559,152543,1,'2021-04-23 06:44:00','2021-04-23 06:44:00','7631e867-9a9d-417e-bc20-5d8251613cef','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(35560,152546,1,'2021-04-23 06:44:00','2021-04-23 06:44:00','f9d5a435-f3cb-4bf1-a807-f24ded11b876','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(35561,152547,1,'2021-04-23 06:44:00','2021-04-23 06:44:00','a662c3ae-7ab8-444f-9a21-5e23c6dc856f','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(35562,152550,1,'2021-04-23 06:44:00','2021-04-23 06:44:00','fed64696-eba3-4d9c-b1fd-035920833389','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(35563,152553,1,'2021-04-23 06:44:00','2021-04-23 06:44:00','4515182c-aeea-4ca9-8241-108a42cd91d5','Subscribe to updates',NULL,1,'solid'),(35564,152555,1,'2021-04-23 06:44:00','2021-04-23 06:44:00','e6a0d76d-869a-4843-8394-d183e54511d2','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(35565,152556,1,'2021-04-23 06:44:00','2021-04-23 06:44:00','3f0de814-a081-4c3c-a5f9-989c28ac180b','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(35566,152560,1,'2021-04-23 06:44:13','2021-04-23 06:44:13','86f46d95-2c6d-4e9b-91ff-723d7f8cd4fe','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(35567,152561,1,'2021-04-23 06:44:13','2021-04-23 06:44:13','71cb786d-1fe2-46d9-8c47-765b3c477dd6','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(35568,152564,1,'2021-04-23 06:44:13','2021-04-23 06:44:13','5f854f1d-9123-4ae9-9c31-0c6a909f5795','Phase 1B rollout FAQs',NULL,1,'solid'),(35569,152567,1,'2021-04-23 06:44:13','2021-04-23 06:44:13','cad842d7-9f5e-490e-8537-078f4b3659f5','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(35570,152573,1,'2021-04-23 06:44:13','2021-04-23 06:44:13','a33b55b4-4aa3-4a8c-8cab-e05fcc0edaab','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(35571,152576,1,'2021-04-23 06:44:13','2021-04-23 06:44:13','5c5c2e50-4422-45d2-b45d-741207d6cd48','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(35572,152578,1,'2021-04-23 06:44:13','2021-04-23 06:44:13','fdee60c3-d661-41e4-a568-c9376fb44730','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(35573,152580,1,'2021-04-23 06:44:13','2021-04-23 06:44:13','0e3512f9-156a-4865-9cd8-3f530b683569','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(35574,152583,1,'2021-04-23 06:44:13','2021-04-23 06:44:13','85395406-9809-43ca-a494-79dd4664a8e1','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(35575,152585,1,'2021-04-23 06:44:13','2021-04-23 06:44:13','9203ff1d-7d5e-4fcb-82b8-c46c2e9e7533','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(35576,152587,1,'2021-04-23 06:44:13','2021-04-23 06:44:13','c9f079e5-862b-46f8-9e9d-3b3764f89372','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(35577,152590,1,'2021-04-23 06:44:13','2021-04-23 06:44:13','a7d83455-217c-4f7c-ba17-d6990efc4529','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(35578,152591,1,'2021-04-23 06:44:14','2021-04-23 06:44:14','4e7b7918-5ce2-4f9d-96e0-7edc49564f76','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(35579,152594,1,'2021-04-23 06:44:14','2021-04-23 06:44:14','403a3cd0-55eb-48bf-9b52-98a5f02b10b9','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(35580,152597,1,'2021-04-23 06:44:14','2021-04-23 06:44:14','eec80e53-1025-4614-b916-e5ed3402b690','Subscribe to updates',NULL,1,'solid'),(35581,152599,1,'2021-04-23 06:44:14','2021-04-23 06:44:14','9d685d91-66d7-4d98-8bb1-bd8de16cb5a6','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(35582,152600,1,'2021-04-23 06:44:14','2021-04-23 06:44:14','a64e0646-1d6f-4203-b0a3-2c64c447d001','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(35583,152604,1,'2021-04-23 06:51:41','2021-04-23 06:51:41','93988744-d561-4add-b83f-679881091e26','More information','http://health.gov.au/covid19-vaccines',1,'solid'),(35584,152606,1,'2021-04-23 06:51:41','2021-04-23 06:51:42','e3dbf543-74c1-4090-ad83-c3bf94bef4da','Vaccine questions answered','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/is-it-true',1,'link'),(35585,152607,1,'2021-04-23 06:51:41','2021-04-23 06:51:42','04e85c34-7b6f-473a-885d-d6a9518ce0dc','Information for workers in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/information-for-aged-care-workers-about-covid-19-vaccines',1,'link'),(35586,152608,1,'2021-04-23 06:51:41','2021-04-23 06:51:42','93c80aef-c285-4eeb-a66c-84d5148c2506','Information for residents in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/covid-19-vaccine-information-for-aged-care-residents-and-people-receiving-in-home-aged-care',1,'link'),(35587,152610,1,'2021-04-23 06:51:41','2021-04-23 06:51:41','461388d6-8158-43ef-9faf-0240da97344c','Aged care vaccine readiness toolkit','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-aged-care-readiness-toolkit',1,'link'),(35588,152611,1,'2021-04-23 06:51:41','2021-04-23 06:51:41','cfc1fb3b-a0a2-40ff-8438-e356cee34c31','Consent form for COVID-19 vaccination','https://www.health.gov.au/resources/publications/covid-19-vaccination-consent-form-for-covid-19-vaccination?utm_source=GP+List+DD+and+WM_Current&utm_campaign=adb48e0824-EMAIL_CAMPAIGN_2018_07_27_02_23_COPY_01&utm_medium=email&utm_term=0_4698ba36cb-adb48e0',1,'link'),(35589,152612,1,'2021-04-23 06:51:41','2021-04-23 06:51:41','b1bf5d0a-9604-4fb5-9762-ebb6d329940a','Department of Health information and resources','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-for-aged-care-providers-and-workers',1,'link'),(35590,152614,1,'2021-04-23 06:51:41','2021-04-23 06:51:41','79eca05e-e684-41df-89c1-d035482deb86','ATAGI: Advice on the relative timing of administering influenza and COVID-19 vaccines in 2021','https://www.health.gov.au/resources/publications/covid-19-vaccination-atagi-advice-on-influenza-and-covid-19-vaccines',1,'outline'),(35591,152615,1,'2021-04-23 06:51:41','2021-04-23 06:51:41','e7f043db-b66e-4a68-9e5a-0b64479b9bcf','AHPPC: Statement on COVID-19 and influenza vaccination requirements for aged care workers','https://www.health.gov.au/news/australian-health-protection-principal-committee-ahppc-statement-on-covid-19-and-influenza-vaccination-requirements-for-aged-care-workers',1,'outline'),(35592,152617,1,'2021-04-23 06:51:41','2021-04-23 06:51:41','d0e1467f-aaa7-42b3-8b80-028bec361634','Part 1: Preparing for the vaccine rollout in Brisbane North RACFs','https://www.youtube.com/watch?v=3BNaB811O_k',1,'solid'),(35593,152618,1,'2021-04-23 06:51:41','2021-04-23 06:51:41','57d3b68f-8d4d-4e15-83cc-e20c293dd312','Part 2: Preparing for the vaccine rollout in Brisbane North RACFs','https://youtu.be/AATe_vJ3c3w',1,'solid'),(35594,152623,1,'2021-04-23 06:51:41','2021-04-23 06:51:41','7435efb2-856a-430c-841a-2c43a2c6798e','Aged care resources on the DoH website','https://www.health.gov.au/resources/collections/coronavirus-covid-19-resources-for-health-professionals-including-aged-care-providers-pathology-providers-and-health-care-managers#health-and-aged-care-workers',1,'link'),(35595,152624,1,'2021-04-23 06:51:41','2021-04-23 06:51:41','adda57d3-d968-47ac-84a4-d0048cc6f4f1','Subscribe to aged care sector announcements','https://www.health.gov.au/using-our-websites/subscriptions/subscribe-to-aged-care-sector-announcements-and-newsletters',1,'link'),(35596,152625,1,'2021-04-23 06:51:41','2021-04-23 06:51:41','7a3747d0-86f5-468e-a02f-27f27330b2c9','Leading Age Services Australia','https://lasa.asn.au/covid-19',1,'link'),(35597,152626,1,'2021-04-23 06:51:41','2021-04-23 06:51:41','c07d8996-b47b-4470-a6c1-4c550753fcc2','Aged and Community Services Australia','https://www.acsa.asn.au/Home/Aged-Care-Emergency-Planning/Coronavirus',1,'link'),(35598,152629,1,'2021-04-23 06:51:45','2021-04-23 06:51:45','6fa2db76-287f-46c6-9c0d-72a57c6d9241','More information','http://health.gov.au/covid19-vaccines',1,'solid'),(35599,152631,1,'2021-04-23 06:51:45','2021-04-23 06:51:45','5fd6b0a7-ea4f-4297-84ef-8abf692afd6e','Vaccine questions answered','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/is-it-true',1,'link'),(35600,152632,1,'2021-04-23 06:51:45','2021-04-23 06:51:45','b4c4a040-e637-4888-94e2-e9c9086a88d7','Information for workers in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/information-for-aged-care-workers-about-covid-19-vaccines',1,'link'),(35601,152633,1,'2021-04-23 06:51:45','2021-04-23 06:51:45','ed2c7ee2-9446-438a-9b0b-90de5397d09b','Information for residents in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/covid-19-vaccine-information-for-aged-care-residents-and-people-receiving-in-home-aged-care',1,'link'),(35602,152635,1,'2021-04-23 06:51:45','2021-04-23 06:51:45','a25c47dc-f955-4e96-85e4-3acf0dd97ca8','Aged care vaccine readiness toolkit','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-aged-care-readiness-toolkit',1,'link'),(35603,152636,1,'2021-04-23 06:51:45','2021-04-23 06:51:45','cd0594e3-a32b-4804-b56e-dbe56846d1b1','Consent form for COVID-19 vaccination','https://www.health.gov.au/resources/publications/covid-19-vaccination-consent-form-for-covid-19-vaccination?utm_source=GP+List+DD+and+WM_Current&utm_campaign=adb48e0824-EMAIL_CAMPAIGN_2018_07_27_02_23_COPY_01&utm_medium=email&utm_term=0_4698ba36cb-adb48e0',1,'link'),(35604,152637,1,'2021-04-23 06:51:45','2021-04-23 06:51:45','79741d17-9e87-4182-8c5a-a9e7b45fc618','Department of Health information and resources','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-for-aged-care-providers-and-workers',1,'link'),(35605,152639,1,'2021-04-23 06:51:45','2021-04-23 06:51:45','5918f783-2c4e-46e6-b367-a4865672886e','ATAGI: Advice on the relative timing of administering influenza and COVID-19 vaccines in 2021','https://www.health.gov.au/resources/publications/covid-19-vaccination-atagi-advice-on-influenza-and-covid-19-vaccines',1,'outline'),(35606,152640,1,'2021-04-23 06:51:45','2021-04-23 06:51:45','3b7e9437-8baa-4886-9f95-dc66bb990570','AHPPC: Statement on COVID-19 and influenza vaccination requirements for aged care workers','https://www.health.gov.au/news/australian-health-protection-principal-committee-ahppc-statement-on-covid-19-and-influenza-vaccination-requirements-for-aged-care-workers',1,'outline'),(35607,152642,1,'2021-04-23 06:51:45','2021-04-23 06:51:45','48c7bfcc-4276-4213-bd75-1b69673ae163','Part 1: Preparing for the vaccine rollout in Brisbane North RACFs','https://www.youtube.com/watch?v=3BNaB811O_k',1,'solid'),(35608,152643,1,'2021-04-23 06:51:45','2021-04-23 06:51:45','9a920169-414a-4543-8ae7-9c155e5f11db','Part 2: Preparing for the vaccine rollout in Brisbane North RACFs','https://youtu.be/AATe_vJ3c3w',1,'solid'),(35609,152648,1,'2021-04-23 06:51:45','2021-04-23 06:51:45','3d374e92-dd45-4d70-93e7-0ca98feecad9','Aged care resources on the DoH website','https://www.health.gov.au/resources/collections/coronavirus-covid-19-resources-for-health-professionals-including-aged-care-providers-pathology-providers-and-health-care-managers#health-and-aged-care-workers',1,'link'),(35610,152649,1,'2021-04-23 06:51:45','2021-04-23 06:51:45','75551e5c-8978-4041-a01b-33d9489e286c','Subscribe to aged care sector announcements','https://www.health.gov.au/using-our-websites/subscriptions/subscribe-to-aged-care-sector-announcements-and-newsletters',1,'link'),(35611,152650,1,'2021-04-23 06:51:45','2021-04-23 06:51:45','8da71a94-d0bd-4930-84f2-3c07c418ee00','Leading Age Services Australia','https://lasa.asn.au/covid-19',1,'link'),(35612,152651,1,'2021-04-23 06:51:45','2021-04-23 06:51:45','9d8c4b47-52c6-4d47-83e7-7c926352d5f0','Aged and Community Services Australia','https://www.acsa.asn.au/Home/Aged-Care-Emergency-Planning/Coronavirus',1,'link'),(35613,152655,1,'2021-04-23 06:51:46','2021-04-23 06:51:46','aa127b87-c605-4a88-a08b-58df8083e7f1','More information','http://health.gov.au/covid19-vaccines',1,'solid'),(35614,152657,1,'2021-04-23 06:51:46','2021-04-23 06:51:46','0b010eff-9a05-4834-9e09-d989779ba676','Vaccine questions answered','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/is-it-true',1,'link'),(35615,152658,1,'2021-04-23 06:51:46','2021-04-23 06:51:46','36ebdb69-a72b-4de8-a108-b8786da2e55c','Information for workers in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/information-for-aged-care-workers-about-covid-19-vaccines',1,'link'),(35616,152659,1,'2021-04-23 06:51:46','2021-04-23 06:51:46','508ddf1c-9e6f-4777-95ec-dea1e5186482','Information for residents in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/covid-19-vaccine-information-for-aged-care-residents-and-people-receiving-in-home-aged-care',1,'link'),(35617,152661,1,'2021-04-23 06:51:46','2021-04-23 06:51:46','0b8d2b9e-c0de-4fec-b9d0-b45d6a5ac412','Aged care vaccine readiness toolkit','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-aged-care-readiness-toolkit',1,'link'),(35618,152662,1,'2021-04-23 06:51:46','2021-04-23 06:51:46','f80b2b78-e677-41db-81ea-6bfb2346adca','Consent form for COVID-19 vaccination','https://www.health.gov.au/resources/publications/covid-19-vaccination-consent-form-for-covid-19-vaccination?utm_source=GP+List+DD+and+WM_Current&utm_campaign=adb48e0824-EMAIL_CAMPAIGN_2018_07_27_02_23_COPY_01&utm_medium=email&utm_term=0_4698ba36cb-adb48e0',1,'link'),(35619,152663,1,'2021-04-23 06:51:46','2021-04-23 06:51:46','f09aedbf-e059-4bda-91e6-48a10ea8de4c','Department of Health information and resources','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-for-aged-care-providers-and-workers',1,'link'),(35620,152665,1,'2021-04-23 06:51:46','2021-04-23 06:51:46','57dd6cd7-64f8-4e09-85ed-b28b0f1a5e4e','ATAGI: Advice on the relative timing of administering influenza and COVID-19 vaccines in 2021','https://www.health.gov.au/resources/publications/covid-19-vaccination-atagi-advice-on-influenza-and-covid-19-vaccines',1,'outline'),(35621,152666,1,'2021-04-23 06:51:46','2021-04-23 06:51:46','bc4e8fce-3abf-4a1e-a0ed-00b34b0d7e4f','AHPPC: Statement on COVID-19 and influenza vaccination requirements for aged care workers','https://www.health.gov.au/news/australian-health-protection-principal-committee-ahppc-statement-on-covid-19-and-influenza-vaccination-requirements-for-aged-care-workers',1,'outline'),(35622,152668,1,'2021-04-23 06:51:46','2021-04-23 06:51:46','c0773f1b-ab56-4fa0-9f60-4b178ed8ad2a','Part 1: Preparing for the vaccine rollout in Brisbane North RACFs','https://www.youtube.com/watch?v=3BNaB811O_k',1,'solid'),(35623,152669,1,'2021-04-23 06:51:46','2021-04-23 06:51:46','4d1dda53-1c45-425c-8f88-3f108a1ad38e','Part 2: Preparing for the vaccine rollout in Brisbane North RACFs','https://youtu.be/AATe_vJ3c3w',1,'solid'),(35624,152674,1,'2021-04-23 06:51:46','2021-04-23 06:51:46','b059c227-17aa-4bd4-90b8-b81a8eb42a05','Aged care resources on the DoH website','https://www.health.gov.au/resources/collections/coronavirus-covid-19-resources-for-health-professionals-including-aged-care-providers-pathology-providers-and-health-care-managers#health-and-aged-care-workers',1,'link'),(35625,152675,1,'2021-04-23 06:51:46','2021-04-23 06:51:46','66da90a1-2887-4833-8757-0f5aa3cf3130','Subscribe to aged care sector announcements','https://www.health.gov.au/using-our-websites/subscriptions/subscribe-to-aged-care-sector-announcements-and-newsletters',1,'link'),(35626,152676,1,'2021-04-23 06:51:46','2021-04-23 06:51:46','133f7af1-3879-4dd7-8e91-5fd8bb2a4954','Leading Age Services Australia','https://lasa.asn.au/covid-19',1,'link'),(35627,152677,1,'2021-04-23 06:51:46','2021-04-23 06:51:46','7fea14fe-528e-4b31-b1c1-61a1329682ea','Aged and Community Services Australia','https://www.acsa.asn.au/Home/Aged-Care-Emergency-Planning/Coronavirus',1,'link'),(35628,152681,1,'2021-04-23 06:51:51','2021-04-23 06:51:51','a5263f4c-05d8-4e51-bcab-73cc5abdd0e9','More information','http://health.gov.au/covid19-vaccines',1,'solid'),(35629,152683,1,'2021-04-23 06:51:51','2021-04-23 06:51:51','fc36b07f-54d8-4e79-8e5b-e01a2d00caf9','Vaccine questions answered','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/is-it-true',1,'link'),(35630,152684,1,'2021-04-23 06:51:51','2021-04-23 06:51:51','d495e425-77f4-4f01-b31f-14c8e673c979','Information for workers in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/information-for-aged-care-workers-about-covid-19-vaccines',1,'link'),(35631,152685,1,'2021-04-23 06:51:51','2021-04-23 06:51:51','7ba9a4c6-8bcd-46c1-8435-af7daf4569d7','Information for residents in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/covid-19-vaccine-information-for-aged-care-residents-and-people-receiving-in-home-aged-care',1,'link'),(35632,152687,1,'2021-04-23 06:51:51','2021-04-23 06:51:51','9efc9ba1-ed74-4078-92be-57ebe0fc445c','Aged care vaccine readiness toolkit','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-aged-care-readiness-toolkit',1,'link'),(35633,152688,1,'2021-04-23 06:51:51','2021-04-23 06:51:51','28d93839-d2e2-4bb8-925b-d31217fe3132','Consent form for COVID-19 vaccination','https://www.health.gov.au/resources/publications/covid-19-vaccination-consent-form-for-covid-19-vaccination?utm_source=GP+List+DD+and+WM_Current&utm_campaign=adb48e0824-EMAIL_CAMPAIGN_2018_07_27_02_23_COPY_01&utm_medium=email&utm_term=0_4698ba36cb-adb48e0',1,'link'),(35634,152689,1,'2021-04-23 06:51:51','2021-04-23 06:51:51','e7c3bad0-6b50-41c4-a5a6-cda55ed490c3','Department of Health information and resources','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-for-aged-care-providers-and-workers',1,'link'),(35635,152691,1,'2021-04-23 06:51:51','2021-04-23 06:51:51','49a08fdf-2ce4-4b22-9fe0-3277c88ffd6e','ATAGI: Advice on the relative timing of administering influenza and COVID-19 vaccines in 2021','https://www.health.gov.au/resources/publications/covid-19-vaccination-atagi-advice-on-influenza-and-covid-19-vaccines',1,'outline'),(35636,152692,1,'2021-04-23 06:51:51','2021-04-23 06:51:51','47092893-51bf-46e2-8ab3-d4cffefc6ea7','AHPPC: Statement on COVID-19 and influenza vaccination requirements for aged care workers','https://www.health.gov.au/news/australian-health-protection-principal-committee-ahppc-statement-on-covid-19-and-influenza-vaccination-requirements-for-aged-care-workers',1,'outline'),(35637,152694,1,'2021-04-23 06:51:51','2021-04-23 06:51:51','589a663c-7a98-4e84-a9c2-6c5c26e6bd34','Part 1: Preparing for the vaccine rollout in Brisbane North RACFs','https://www.youtube.com/watch?v=3BNaB811O_k',1,'solid'),(35638,152695,1,'2021-04-23 06:51:51','2021-04-23 06:51:51','28502ab9-7693-4515-855b-6658940dba89','Part 2: Preparing for the vaccine rollout in Brisbane North RACFs','https://youtu.be/AATe_vJ3c3w',1,'solid'),(35639,152700,1,'2021-04-23 06:51:51','2021-04-23 06:51:51','f2135c7b-b071-4990-beaf-3367f589c299','Aged care resources on the DoH website','https://www.health.gov.au/resources/collections/coronavirus-covid-19-resources-for-health-professionals-including-aged-care-providers-pathology-providers-and-health-care-managers#health-and-aged-care-workers',1,'link'),(35640,152701,1,'2021-04-23 06:51:51','2021-04-23 06:51:51','36d5fbde-a343-43a5-b919-61cdcc29c1d0','Subscribe to aged care sector announcements','https://www.health.gov.au/using-our-websites/subscriptions/subscribe-to-aged-care-sector-announcements-and-newsletters',1,'link'),(35641,152702,1,'2021-04-23 06:51:51','2021-04-23 06:51:51','24ae05c5-ff30-48b2-9c54-8f9c9f9880a6','Leading Age Services Australia','https://lasa.asn.au/covid-19',1,'link'),(35642,152703,1,'2021-04-23 06:51:51','2021-04-23 06:51:51','aa7434d8-606e-4787-b68d-92a22ae06a23','Aged and Community Services Australia','https://www.acsa.asn.au/Home/Aged-Care-Emergency-Planning/Coronavirus',1,'link'),(35643,152705,1,'2021-04-23 22:47:55','2021-04-23 22:47:55','71189d42-4ebe-4d3e-84ae-5271cfb8b8d9','24 April','https://icampaign.brightlabs.com.au/v/9655/1735694709/email.html?k=T765D-g3I3xwquDMKWDt0b1lr9SnufuSbrSQVvGq9pU',1,'solid'),(35644,152709,1,'2021-04-23 22:47:55','2021-04-23 22:47:55','cde1ce2f-01f9-49a2-a555-701c321cbf5c','Fever and community assessment clinics','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(35645,152713,1,'2021-04-23 22:47:55','2021-04-23 22:47:55','9d949ae0-12d3-42e7-a84e-ec38c4444163','For GPs',NULL,1,'outline'),(35646,152714,1,'2021-04-23 22:47:55','2021-04-23 22:47:55','a9323e45-1069-428c-a430-11d52e712955','For RACFs',NULL,1,'outline'),(35647,152715,1,'2021-04-23 22:47:55','2021-04-23 22:47:55','343d6664-0508-477d-8c28-66c622258c27','For community',NULL,1,'outline'),(35648,152718,1,'2021-04-23 22:47:55','2021-04-23 22:47:55','7f4a11d6-bc07-4692-9b0d-5b2b0c4e128f','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/',1,'solid'),(35649,152721,1,'2021-04-23 22:47:55','2021-04-23 22:47:55','0031fd28-9481-4d4e-9bde-973dcd2e5e16','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(35650,152723,1,'2021-04-23 22:47:55','2021-04-23 22:47:55','687d26b7-2367-41dc-bdfc-99b69e4687d2','24 April','https://icampaign.brightlabs.com.au/v/9655/1735694709/email.html?k=T765D-g3I3xwquDMKWDt0b1lr9SnufuSbrSQVvGq9pU',1,'solid'),(35651,152724,1,'2021-04-23 22:47:55','2021-04-23 22:47:55','329d2914-5ff8-4f73-95d1-37770466ce3a','11 April','https://icampaign.brightlabs.com.au/v/9655/1735688107/email.html?k=0zbLWXL9p5GnYnEkBtLJQ-6_Jeo-PoOc5e4Ixb3AOe0',1,'solid'),(35652,152725,1,'2021-04-23 22:47:55','2021-04-23 22:47:55','7f938272-bb9c-4ecb-839f-4ce65fc3f27a','9 April','https://icampaign.brightlabs.com.au/v/9655/1735686917/email.html?k=wWvhac5K_2ThrjHnqFX8KD-Iowxb8LaMjuY8biU2nQw',1,'solid'),(35653,152726,1,'2021-04-23 22:47:55','2021-04-23 22:47:55','2759f38e-b2cc-48aa-90a9-f9d9fa47a1cb','29 March','https://icampaign.brightlabs.com.au/v/9655/1735681338/email.html?k=p00jE-y-BK2WRoDkTo-ZzhMWLK6WHdUeeleFJUMhNVg',1,'solid'),(35654,152727,1,'2021-04-23 22:47:55','2021-04-23 22:47:55','0c374146-880a-4d6b-b10a-00f54b6b318a','26 March','https://icampaign.brightlabs.com.au/v/9655/1735680145/email.html?k=tygpMLfOttxcbCXZ0B2NJjCHvdQXZu95WMekeXcJoro',1,'solid'),(35655,152728,1,'2021-04-23 22:47:55','2021-04-23 22:47:55','f82faa99-24e5-400a-90f6-b97b5265f185','15 March','https://icampaign.brightlabs.com.au/v/9655/1735670870/email.html?k=v6G-8gVJ_rvtwoUd2fpEBZ1ZIi86nI02To7omwA0FiU',1,'solid'),(35656,152729,1,'2021-04-23 22:47:55','2021-04-23 22:47:55','36c8e73c-5669-4f29-bcbe-5fb2b37fa332','1 March','https://icampaign.brightlabs.com.au/v/9655/1735665136/email.html?k=W4xOP02DyXw184GaxNI6k7EVQ0egPoLmOBx9MgO143c',1,'solid'),(35657,152731,1,'2021-04-23 22:47:55','2021-04-23 22:47:55','2f4ca682-6417-49fc-af13-7248c84b69aa','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(35658,152732,1,'2021-04-23 22:47:55','2021-04-23 22:47:55','c830deb6-292c-4b21-b8d3-2ab20c40fdcd','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(35659,152733,1,'2021-04-23 22:47:55','2021-04-23 22:47:55','51f1fe2e-567c-4df1-b7b0-1966fdd540d3','COVID-19 vaccine updates','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/subscribe-to-covid-19-vaccines-updates',1,'solid'),(35660,152736,1,'2021-04-23 22:47:55','2021-04-23 22:47:55','29acb119-9c1a-4cf0-8c93-b7305dfcdb9a','Department of Health','https://www.health.gov.au/',1,'outline'),(35661,152737,1,'2021-04-23 22:47:55','2021-04-23 22:47:55','66bbf917-a650-48fd-a06c-ee20ef6c943e','Queensland Government','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19',1,'outline'),(35662,152738,1,'2021-04-23 22:47:55','2021-04-23 22:47:55','5a2924f5-78d2-4aa1-bcac-661c4d76e3e4','World Health Organisation','http://who.int/health-topics/coronavirus',1,'outline'),(35663,152788,1,'2021-04-27 03:55:07','2021-04-27 03:55:22','c9ff1266-51b7-4810-ad7a-2ee4f8cfb1b4','More information',NULL,1,'solid'),(35664,152794,1,'2021-04-27 03:55:07','2021-04-27 03:55:22','42ba2657-3b3d-478d-b023-740ca36ad55a','Stepped care fact sheet','https://d1jydvs1x4rbvt.cloudfront.net/downloads/WEB_MHAOD_stepped-care-factsheet.pdf?mtime=20200303105138&focal=none',1,'link'),(35665,152796,1,'2021-04-27 03:55:07','2021-04-27 03:55:22','4d52dd09-13ea-4d74-ad8a-3b29cf13cf3b','Download the Initial Assessment and Referral guidance','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/National-MH-IAR-Guidance-17Dec2019_V1.03-Accessible.pdf?mtime=20200707192013&focal=none',1,'link'),(35666,152799,1,'2021-04-27 03:55:07','2021-04-27 03:55:22','9e5f195a-7e03-4469-9173-9308f3dc72eb','Read Recovery',NULL,1,'link'),(35667,152800,1,'2021-04-27 03:55:07','2021-04-27 03:55:22','c619db65-bb5e-44d1-b33a-9723e35063fd','Subscribe to Recovery',NULL,1,'link'),(35668,152801,1,'2021-04-27 03:55:08','2021-04-27 03:55:08','e4414f68-8844-4062-af65-7a271825a174',NULL,'http://Download the Initial Assessment and Referral snapshot',0,'solid'),(35669,152802,1,'2021-04-27 03:55:22','2021-04-27 03:55:22','96e5f29a-1156-41d7-8f87-ad40ca952d7a',NULL,'http://Download the Initial Assessment and Referral snapshot',0,'solid'),(35670,152809,1,'2021-04-27 04:01:03','2021-04-27 04:02:07','221e64eb-26df-4d09-93f8-e61416b9d920','More information',NULL,1,'solid'),(35671,152815,1,'2021-04-27 04:01:03','2021-04-27 04:02:07','a6d2665e-0c4e-4bbd-a59b-5fd515cf4d39','Stepped care fact sheet','https://d1jydvs1x4rbvt.cloudfront.net/downloads/WEB_MHAOD_stepped-care-factsheet.pdf?mtime=20200303105138&focal=none',1,'link'),(35672,152817,1,'2021-04-27 04:01:03','2021-04-27 04:02:07','978d12a8-d12e-4822-8843-42876b8ff291','Download Initial Assessment and Referral guidance','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/National-MH-IAR-Guidance-17Dec2019_V1.03-Accessible.pdf?mtime=20200707192013&focal=none',1,'link'),(35673,152820,1,'2021-04-27 04:01:03','2021-04-27 04:02:07','5c4273e0-8a5e-404f-9f26-65f5783da89f','Read Recovery',NULL,1,'link'),(35674,152821,1,'2021-04-27 04:01:03','2021-04-27 04:02:07','9abc873c-e73f-476d-bc72-74134cf12dcb','Subscribe to Recovery',NULL,1,'link'),(35675,152822,1,'2021-04-27 04:01:03','2021-04-27 04:01:03','71ac39c5-64e7-413b-baad-f5860ca22af7','Download the Initial Assessment and Referral snapshot','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/PHN-IAR-Snapshot-Final.pdf?mtime=20210427135918&focal=none',0,'solid'),(35676,152823,1,'2021-04-27 04:01:20','2021-04-27 04:01:20','a712c6eb-074c-49ef-bdc4-c9ecec7ff21e','Download the Initial Assessment and Referral snapshot','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/PHN-IAR-Snapshot-Final.pdf?mtime=20210427135918&focal=none',0,'solid'),(35677,152824,1,'2021-04-27 04:01:39','2021-04-27 04:01:39','9e499190-a70f-4e11-8634-496c2fa5c606','Download the Initial Assessment and Referral snapshot','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/PHN-IAR-Snapshot-Final.pdf?mtime=20210427135918&focal=none',0,'solid'),(35678,152825,1,'2021-04-27 04:02:02','2021-04-27 04:02:02','976c1263-100f-470a-b25d-0b1911e9e4b3','Download the Initial Assessment and Referral snapshot','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/PHN-IAR-Snapshot-Final.pdf?mtime=20210427135918&focal=none',0,'solid'),(35679,152826,1,'2021-04-27 04:02:05','2021-04-27 04:02:05','25190ee8-4392-45aa-953c-6bf58ef63178','Download the Initial Assessment and Referral snapshot','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/PHN-IAR-Snapshot-Final.pdf?mtime=20210427135918&focal=none',0,'link'),(35680,152827,1,'2021-04-27 04:02:07','2021-04-27 04:02:07','c728d220-fc3d-47ea-8680-85aec6c8b1b6','Download the Initial Assessment and Referral snapshot','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/PHN-IAR-Snapshot-Final.pdf?mtime=20210427135918&focal=none',1,'link'),(35681,152832,1,'2021-04-27 04:02:48','2021-04-27 04:02:48','a16f0e41-7ebb-477b-87d2-f4917e69ca87','More information',NULL,1,'solid'),(35682,152838,1,'2021-04-27 04:02:48','2021-04-27 04:02:48','f52d3f67-6d4a-4880-aac3-a6ee902c4967','Stepped care fact sheet','https://d1jydvs1x4rbvt.cloudfront.net/downloads/WEB_MHAOD_stepped-care-factsheet.pdf?mtime=20200303105138&focal=none',1,'link'),(35683,152840,1,'2021-04-27 04:02:48','2021-04-27 04:02:48','085f90a0-7bef-4850-8ec2-1aeba3fe46f1','Download Initial Assessment and Referral guidance','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/National-MH-IAR-Guidance-17Dec2019_V1.03-Accessible.pdf?mtime=20200707192013&focal=none',1,'link'),(35684,152841,1,'2021-04-27 04:02:48','2021-04-27 04:02:48','6f0772b6-61d3-44c1-b8b2-9840d57831e6','Download the Initial Assessment and Referral snapshot','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/PHN-IAR-Snapshot-Final.pdf?mtime=20210427135918&focal=none',1,'link'),(35685,152844,1,'2021-04-27 04:02:48','2021-04-27 04:02:48','910f6bc1-60d8-4523-aaf0-a62cc04813c9','Read Recovery',NULL,1,'link'),(35686,152845,1,'2021-04-27 04:02:48','2021-04-27 04:02:48','991211e9-7484-4a65-b5d2-3389a08fc0d3','Subscribe to Recovery',NULL,1,'link'),(35687,152851,1,'2021-04-27 04:02:49','2021-04-27 04:02:49','d8660278-0c3c-4413-aaa4-54400103c840','More information',NULL,1,'solid'),(35688,152857,1,'2021-04-27 04:02:49','2021-04-27 04:02:49','afc06d72-08ac-44c5-9e98-d7146d9f60d1','Stepped care fact sheet','https://d1jydvs1x4rbvt.cloudfront.net/downloads/WEB_MHAOD_stepped-care-factsheet.pdf?mtime=20200303105138&focal=none',1,'link'),(35689,152859,1,'2021-04-27 04:02:49','2021-04-27 04:02:49','a0cfa900-0754-428e-960d-13f58a240e33','Download Initial Assessment and Referral guidance','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/National-MH-IAR-Guidance-17Dec2019_V1.03-Accessible.pdf?mtime=20200707192013&focal=none',1,'link'),(35690,152860,1,'2021-04-27 04:02:49','2021-04-27 04:02:49','ea7cdf0d-ddb6-4663-b34d-c1e70b37b23d','Download the Initial Assessment and Referral snapshot','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/PHN-IAR-Snapshot-Final.pdf?mtime=20210427135918&focal=none',1,'link'),(35691,152863,1,'2021-04-27 04:02:49','2021-04-27 04:02:49','c6b45f2b-5fd7-4f95-96c0-bafd044f9d25','Read Recovery',NULL,1,'link'),(35692,152864,1,'2021-04-27 04:02:49','2021-04-27 04:02:49','166310fd-3b10-4ee7-9566-70f4dd569e8a','Subscribe to Recovery',NULL,1,'link'),(35693,152870,1,'2021-04-27 04:04:43','2021-04-27 04:10:32','1a0eb737-af83-464b-bfeb-cda03d517487','More information',NULL,1,'solid'),(35694,152876,1,'2021-04-27 04:04:43','2021-04-27 04:10:32','0db10a20-22f3-49dc-96ea-d3255f393032','Stepped care fact sheet','https://d1jydvs1x4rbvt.cloudfront.net/downloads/WEB_MHAOD_stepped-care-factsheet.pdf?mtime=20200303105138&focal=none',1,'link'),(35695,152878,1,'2021-04-27 04:04:43','2021-04-27 04:10:32','f1d76301-5b08-4a73-8a6f-71f1e4c9fac9','Initial Assessment and Referral guidance','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/National-MH-IAR-Guidance-17Dec2019_V1.03-Accessible.pdf?mtime=20200707192013&focal=none',1,'link'),(35696,152879,1,'2021-04-27 04:04:43','2021-04-27 04:10:32','ae5508bf-e03f-473c-a746-c3ea6e068879','Initial Assessment and Referral snapshot','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/PHN-IAR-Snapshot-Final.pdf?mtime=20210427135918&focal=none',1,'link'),(35697,152882,1,'2021-04-27 04:04:43','2021-04-27 04:10:32','37a40d03-f0bb-4f97-8add-aae432f3cb66','Read Recovery',NULL,1,'link'),(35698,152883,1,'2021-04-27 04:04:43','2021-04-27 04:10:32','e9645de9-eef7-489e-afb8-f43f596dcee8','Subscribe to Recovery',NULL,1,'link'),(35699,152889,1,'2021-04-27 04:43:50','2021-04-27 04:50:16','f0b4c851-6fe2-4f58-9d2e-642b755b6837','More information',NULL,1,'solid'),(35700,152895,1,'2021-04-27 04:43:50','2021-04-27 04:50:16','845703eb-37a0-4747-8431-9617e540b38a','Stepped care fact sheet','https://d1jydvs1x4rbvt.cloudfront.net/downloads/WEB_MHAOD_stepped-care-factsheet.pdf?mtime=20200303105138&focal=none',1,'link'),(35701,152897,1,'2021-04-27 04:43:50','2021-04-27 04:50:16','e2adb7fe-5552-4163-8a06-2bd240797329','Download the guidance document','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/National-MH-IAR-Guidance-17Dec2019_V1.03-Accessible.pdf?mtime=20200707192013&focal=none',1,'link'),(35702,152898,1,'2021-04-27 04:43:50','2021-04-27 04:50:16','9af512dd-1fff-4a37-9fef-c08df871ea18','Download the snapshot','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/PHN-IAR-Snapshot-Final.pdf?mtime=20210427135918&focal=none',1,'link'),(35703,152901,1,'2021-04-27 04:43:50','2021-04-27 04:50:16','638067ad-f55b-4ee3-9b8b-c86e965058ed','Read Recovery',NULL,1,'link'),(35704,152902,1,'2021-04-27 04:43:50','2021-04-27 04:50:16','80a4ecb0-37b0-499e-96f1-2dd393af4287','Subscribe to Recovery',NULL,1,'link'),(35705,152903,1,'2021-04-27 04:44:20','2021-04-27 04:44:20','9f92446b-c123-48cc-bc3c-606ecee81ab2',NULL,NULL,0,'solid'),(35706,152904,1,'2021-04-27 04:44:23','2021-04-27 04:44:23','2dceae3a-31bb-4417-884f-33a689280561',NULL,'https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/PHN-IAR-Snapshot-Final.pdf?mtime=20210427135918&focal=none',0,'solid'),(35707,152905,1,'2021-04-27 04:44:32','2021-04-27 04:44:32','d37b5a91-57cf-4e5b-8459-9f8af92d5e9f','Download the Initial Assessment and Referral snapshot','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/PHN-IAR-Snapshot-Final.pdf?mtime=20210427135918&focal=none',0,'solid'),(35708,152906,1,'2021-04-27 04:44:48','2021-04-27 04:44:48','128c4369-5b4c-4c3f-a7b4-b4a18b7b97ad','Download the Initial Assessment and Referral snapshot','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/PHN-IAR-Snapshot-Final.pdf?mtime=20210427135918&focal=none',0,'link'),(35709,152907,1,'2021-04-27 04:45:00','2021-04-27 04:45:00','b5df054c-8ccb-4eee-8d1f-e7523c67ab55','Download the Initial Assessment and Referral snapshot','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/PHN-IAR-Snapshot-Final.pdf?mtime=20210427135918&focal=none',0,'link'),(35710,152908,1,'2021-04-27 04:45:10','2021-04-27 04:45:10','cabcb641-e444-4340-b7d5-d4b389520eca','Download the Initial Assessment and Referral snapshot','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/National-MH-IAR-Guidance-17Dec2019_V1.03-Accessible.pdf?mtime=20200707192013&focal=none',0,'link'),(35711,152909,1,'2021-04-27 04:45:15','2021-04-27 04:45:15','789da681-aee6-4dfe-9c73-f6203bbec821','Download Initial Assessment and Referral guidance','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/National-MH-IAR-Guidance-17Dec2019_V1.03-Accessible.pdf?mtime=20200707192013&focal=none',0,'link'),(35712,152910,1,'2021-04-27 04:45:25','2021-04-27 04:45:25','13b496cc-376b-4456-819e-748c3b0dc480','Download Initial Assessment and Referral guidance','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/National-MH-IAR-Guidance-17Dec2019_V1.03-Accessible.pdf?mtime=20200707192013&focal=none',0,'link'),(35713,152911,1,'2021-04-27 04:45:44','2021-04-27 04:45:44','61b19435-f67f-4e47-8214-04edf03e446a','Download Initial Assessment and Referral guidance','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/National-MH-IAR-Guidance-17Dec2019_V1.03-Accessible.pdf?mtime=20200707192013&focal=none',0,'link'),(35714,152912,1,'2021-04-27 04:46:15','2021-04-27 04:46:15','525beffa-a3cc-4323-8ec0-aef33251a9a0','Download Initial Assessment and Referral guidance','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/National-MH-IAR-Guidance-17Dec2019_V1.03-Accessible.pdf?mtime=20200707192013&focal=none',0,'link'),(35715,152913,1,'2021-04-27 04:46:34','2021-04-27 04:46:34','04fdd4de-5f1c-43fc-8b63-d0d7796d5190','Download Initial Assessment and Referral guidance','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/National-MH-IAR-Guidance-17Dec2019_V1.03-Accessible.pdf?mtime=20200707192013&focal=none',0,'link'),(35716,152914,1,'2021-04-27 04:46:45','2021-04-27 04:46:45','e1942729-3895-43f7-ac14-ae90f81fd6db','Download Initial Assessment and Referral guidance','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/National-MH-IAR-Guidance-17Dec2019_V1.03-Accessible.pdf?mtime=20200707192013&focal=none',0,'link'),(35717,152915,1,'2021-04-27 04:46:50','2021-04-27 04:46:50','c59c6363-0832-4750-9dab-c71420aa4b25','Download Initial Assessment and Referral guidance','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/National-MH-IAR-Guidance-17Dec2019_V1.03-Accessible.pdf?mtime=20200707192013&focal=none',0,'link'),(35718,152918,1,'2021-04-27 04:47:24','2021-04-27 04:47:24','ad00bc28-4846-40e9-8adf-e1f9853752e5',NULL,NULL,0,'solid'),(35719,152920,1,'2021-04-27 04:47:31','2021-04-27 04:47:31','dbe16cda-a9e7-4c00-a931-4a3bf5e00180',NULL,'https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/PHN-IAR-Snapshot-Final.pdf?mtime=20210427135918&focal=none',0,'solid'),(35720,152922,1,'2021-04-27 04:47:36','2021-04-27 04:47:36','d3c894bd-4577-4c4f-8681-60411cbac8bb','Download the snapshot','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/PHN-IAR-Snapshot-Final.pdf?mtime=20210427135918&focal=none',0,'solid'),(35721,152924,1,'2021-04-27 04:47:49','2021-04-27 04:47:49','437548ac-9356-417e-88bb-e7d50b61d269','Download the snapshot','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/PHN-IAR-Snapshot-Final.pdf?mtime=20210427135918&focal=none',0,'link'),(35722,152926,1,'2021-04-27 04:47:50','2021-04-27 04:47:50','27af6867-c3cc-499c-9898-1742e079e7cc','Download the snapshot','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/PHN-IAR-Snapshot-Final.pdf?mtime=20210427135918&focal=none',1,'link'),(35723,152931,1,'2021-04-27 04:50:28','2021-04-27 04:50:28','02df0b82-9280-4f6f-818a-9082f5046588','More information',NULL,1,'solid'),(35724,152937,1,'2021-04-27 04:50:28','2021-04-27 04:50:28','a6033b43-e722-40fb-b683-75650f51a38a','Stepped care fact sheet','https://d1jydvs1x4rbvt.cloudfront.net/downloads/WEB_MHAOD_stepped-care-factsheet.pdf?mtime=20200303105138&focal=none',1,'link'),(35725,152939,1,'2021-04-27 04:50:28','2021-04-27 04:56:29','fa298e1a-448c-4bf9-a456-df3d499d6b56','Download the guidance document','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/National-MH-IAR-Guidance-17Dec2019_V1.03-Accessible.pdf?mtime=20200707192013&focal=none',1,'link'),(35726,152940,1,'2021-04-27 04:50:28','2021-04-27 04:56:29','1a01b1b0-c75d-451a-90c4-e60aa8788235','Download the snapshot','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/PHN-IAR-Snapshot-Final.pdf?mtime=20210427135918&focal=none',1,'link'),(35727,152943,1,'2021-04-27 04:50:28','2021-04-27 04:50:28','8aba6b9c-7a2f-436d-a2a8-91a8b7e459a8','Read Recovery',NULL,1,'link'),(35728,152944,1,'2021-04-27 04:50:28','2021-04-27 04:50:28','07232e51-1039-4226-9d01-90c43a360f62','Subscribe to Recovery',NULL,1,'link'),(35729,152950,1,'2021-04-27 04:50:29','2021-04-27 04:50:29','dc4a09fa-2170-4312-8933-bda3dda6ad57','More information',NULL,1,'solid'),(35730,152956,1,'2021-04-27 04:50:29','2021-04-27 04:50:29','7a406d5b-5ca2-4cd9-8e35-1398bd11e5bd','Stepped care fact sheet','https://d1jydvs1x4rbvt.cloudfront.net/downloads/WEB_MHAOD_stepped-care-factsheet.pdf?mtime=20200303105138&focal=none',1,'link'),(35731,152958,1,'2021-04-27 04:50:29','2021-04-27 04:50:29','ae6a4372-46ff-4c1b-9f50-f302ac5f909c','Download the guidance document','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/National-MH-IAR-Guidance-17Dec2019_V1.03-Accessible.pdf?mtime=20200707192013&focal=none',1,'link'),(35732,152959,1,'2021-04-27 04:50:29','2021-04-27 04:50:29','548dce70-7047-4226-bee4-a1340222484f','Download the snapshot','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/PHN-IAR-Snapshot-Final.pdf?mtime=20210427135918&focal=none',1,'link'),(35733,152962,1,'2021-04-27 04:50:29','2021-04-27 04:50:29','4ba8f22d-39d9-49c1-a6ea-decffeddcf38','Read Recovery',NULL,1,'link'),(35734,152963,1,'2021-04-27 04:50:29','2021-04-27 04:50:29','b33584e1-fa02-470b-b687-723db726a668','Subscribe to Recovery',NULL,1,'link'),(35735,152969,1,'2021-04-27 04:50:35','2021-04-27 04:50:35','e6806250-81ff-4158-9b6f-f6a32ae5b69f','More information',NULL,1,'solid'),(35736,152975,1,'2021-04-27 04:50:35','2021-04-27 04:50:35','35004f90-6c47-4957-8c27-76c765ee53fb','Stepped care fact 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04:56:30','2021-04-27 04:56:30','fb1b8c22-4186-43fb-a3eb-046632b771fc','More information',NULL,1,'solid'),(35742,152994,1,'2021-04-27 04:56:30','2021-04-27 04:56:30','4162b5cf-73ae-4680-8595-4553e67e10d5','Stepped care fact sheet','https://d1jydvs1x4rbvt.cloudfront.net/downloads/WEB_MHAOD_stepped-care-factsheet.pdf?mtime=20200303105138&focal=none',1,'link'),(35743,152996,1,'2021-04-27 04:56:30','2021-04-27 04:56:30','6641703a-6aaa-4ebd-ba5f-0deca9499d99','Download the guidance document','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/National-MH-IAR-Guidance-17Dec2019_V1.03-Accessible.pdf?mtime=20200707192013&focal=none',1,'link'),(35744,152997,1,'2021-04-27 04:56:30','2021-04-27 04:56:30','fb670763-23f7-4d2b-a662-99a180f2ee39','Download the snapshot','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Mental-health-services/PHN-IAR-Snapshot-Final.pdf?mtime=20210427135918&focal=none',1,'link'),(35745,153000,1,'2021-04-27 04:56:30','2021-04-27 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05:56:10','96f6fa6a-7f3c-43db-abba-c59111de4196','Salvation Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(35855,153225,1,'2021-04-27 05:56:10','2021-04-27 05:56:10','f75d95cb-24c8-47e7-8cee-1527f2c9cb69','Wesley Mission','https://www.wesleymission.org.au/covid-19-information/',1,'solid'),(35856,153230,1,'2021-04-27 06:34:59','2021-04-27 06:34:59','285830d7-0adc-4694-a945-a9f1b058b840','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(35857,153231,1,'2021-04-27 06:34:59','2021-04-27 06:34:59','a31cb0ad-c0c9-4915-b982-98e354753666','More information via Queensland 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information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(35870,153267,1,'2021-04-27 06:35:00','2021-04-27 06:35:00','1cd21e97-d378-4a15-8d14-e826f0369ffb','Subscribe to updates',NULL,1,'solid'),(35871,153269,1,'2021-04-27 06:35:00','2021-04-27 06:35:00','09b2e037-6497-4c1c-afa4-3dca1ed5225b','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(35872,153270,1,'2021-04-27 06:35:00','2021-04-27 06:35:00','88f59bf7-8f38-4369-9d5a-a67ae52dbf8a','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(35873,153369,1,'2021-04-30 01:08:07','2021-04-30 01:10:10','c8b81a4d-7f39-4019-9ed1-6fb31a8eb3e8','More information','http://health.gov.au/covid19-vaccines',1,'solid'),(35874,153371,1,'2021-04-30 01:08:07','2021-04-30 01:10:10','d79e8633-a35e-4899-83dd-c81746f60613','Vaccine questions answered','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/is-it-true',1,'link'),(35875,153372,1,'2021-04-30 01:08:07','2021-04-30 01:10:10','07b263b7-cb78-4bbf-b2e6-35b2abfb4625','Information for workers in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/information-for-aged-care-workers-about-covid-19-vaccines',1,'link'),(35876,153373,1,'2021-04-30 01:08:07','2021-04-30 01:10:10','302187d2-fcc0-45aa-bc0c-9b22f747a0ca','Information for residents in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/covid-19-vaccine-information-for-aged-care-residents-and-people-receiving-in-home-aged-care',1,'link'),(35877,153375,1,'2021-04-30 01:08:07','2021-04-30 01:10:10','8c1c979d-b359-4537-9335-88c71ebd5077','Aged care vaccine readiness toolkit','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-aged-care-readiness-toolkit',1,'link'),(35878,153376,1,'2021-04-30 01:08:07','2021-04-30 01:10:10','24964002-d99b-47c3-b9b2-71858e5fb181','Consent form for COVID-19 vaccination','https://www.health.gov.au/resources/publications/covid-19-vaccination-consent-form-for-covid-19-vaccination?utm_source=GP+List+DD+and+WM_Current&utm_campaign=adb48e0824-EMAIL_CAMPAIGN_2018_07_27_02_23_COPY_01&utm_medium=email&utm_term=0_4698ba36cb-adb48e0',1,'link'),(35879,153377,1,'2021-04-30 01:08:07','2021-04-30 01:10:10','cacc1945-92b6-4f59-96af-c18b399f9743','Department of Health information and resources','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-for-aged-care-providers-and-workers',1,'link'),(35880,153379,1,'2021-04-30 01:08:07','2021-04-30 01:10:10','8fc4ef26-d1cf-486a-827d-6fd7bf458433','ATAGI: Advice on the relative timing of administering influenza and COVID-19 vaccines in 2021','https://www.health.gov.au/resources/publications/covid-19-vaccination-atagi-advice-on-influenza-and-covid-19-vaccines',1,'outline'),(35881,153380,1,'2021-04-30 01:08:07','2021-04-30 01:10:10','0ed721a5-efef-4f69-9a83-ae809889b6cf','AHPPC: Statement on COVID-19 and influenza vaccination requirements for aged care workers','https://www.health.gov.au/news/australian-health-protection-principal-committee-ahppc-statement-on-covid-19-and-influenza-vaccination-requirements-for-aged-care-workers',1,'outline'),(35882,153382,1,'2021-04-30 01:08:07','2021-04-30 01:10:10','68760eb0-ad4e-4daa-803c-90d085583b80','Part 1: Preparing for the vaccine rollout in Brisbane North RACFs','https://www.youtube.com/watch?v=3BNaB811O_k',1,'solid'),(35883,153383,1,'2021-04-30 01:08:07','2021-04-30 01:10:10','a5e903db-1c9d-4450-b94f-ba3a8946dae3','Part 2: Preparing for 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01:10:14','11780d02-a4de-48bb-901c-186947417fba','How workers can get vaccinated - fact sheet','https://www.health.gov.au/resources/publications/covid-19-vaccination-how-workers-in-residential-aged-care-can-get-a-covid-19-vaccination-fact-sheet',1,'link'),(35908,153415,1,'2021-04-30 01:10:14','2021-04-30 01:10:14','10744ba8-d9a0-4051-ba30-6183c61be2a4','Information for residents in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/covid-19-vaccine-information-for-aged-care-residents-and-people-receiving-in-home-aged-care',1,'link'),(35909,153417,1,'2021-04-30 01:10:14','2021-04-30 01:10:14','f0f8c587-fc08-4d2c-bd36-3a10e212e03a','Aged care vaccine readiness toolkit','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-aged-care-readiness-toolkit',1,'link'),(35910,153418,1,'2021-04-30 01:10:14','2021-04-30 01:10:14','cd6e8af2-72a0-4272-9e71-0434f2a716b0','Consent form for COVID-19 vaccination','https://www.health.gov.au/resources/publications/covid-19-vaccination-consent-form-for-covid-19-vaccination?utm_source=GP+List+DD+and+WM_Current&utm_campaign=adb48e0824-EMAIL_CAMPAIGN_2018_07_27_02_23_COPY_01&utm_medium=email&utm_term=0_4698ba36cb-adb48e0',1,'link'),(35911,153419,1,'2021-04-30 01:10:14','2021-04-30 01:10:14','1ea80df5-b7c0-4c5e-870e-764f093108e6','Department of Health information and resources','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-for-aged-care-providers-and-workers',1,'link'),(35912,153421,1,'2021-04-30 01:10:14','2021-04-30 01:10:14','c928c116-4e8e-4df9-96d9-d173fb82f280','ATAGI: Advice on the relative timing of administering influenza and COVID-19 vaccines in 2021','https://www.health.gov.au/resources/publications/covid-19-vaccination-atagi-advice-on-influenza-and-covid-19-vaccines',1,'outline'),(35913,153422,1,'2021-04-30 01:10:14','2021-04-30 01:10:14','024811e8-7ff6-4b95-95f6-08bdb0d71641','AHPPC: Statement on COVID-19 and influenza vaccination requirements for aged care workers','https://www.health.gov.au/news/australian-health-protection-principal-committee-ahppc-statement-on-covid-19-and-influenza-vaccination-requirements-for-aged-care-workers',1,'outline'),(35914,153424,1,'2021-04-30 01:10:14','2021-04-30 01:10:14','d21b0f99-441d-4715-97dd-e32d4e9c3d5e','Part 1: Preparing for the vaccine rollout in Brisbane North RACFs','https://www.youtube.com/watch?v=3BNaB811O_k',1,'solid'),(35915,153425,1,'2021-04-30 01:10:14','2021-04-30 01:10:14','983ea56d-3dc8-4aca-acb0-d0a7d1db8fd9','Part 2: Preparing for the vaccine rollout in Brisbane North RACFs','https://youtu.be/AATe_vJ3c3w',1,'solid'),(35916,153430,1,'2021-04-30 01:10:14','2021-04-30 01:10:14','b93f456d-8e69-47ad-92a8-2a432a914b72','Aged care resources on the DoH website','https://www.health.gov.au/resources/collections/coronavirus-covid-19-resources-for-health-professionals-including-aged-care-providers-pathology-providers-and-health-care-managers#health-and-aged-care-workers',1,'link'),(35917,153431,1,'2021-04-30 01:10:14','2021-04-30 01:10:14','8dc923ad-e711-4595-bc7a-6e9c37bf6ee9','Subscribe to aged care sector announcements','https://www.health.gov.au/using-our-websites/subscriptions/subscribe-to-aged-care-sector-announcements-and-newsletters',1,'link'),(35918,153432,1,'2021-04-30 01:10:14','2021-04-30 01:10:14','e96c8f82-0b26-4c35-84e4-f99b63da9b32','Leading Age Services Australia','https://lasa.asn.au/covid-19',1,'link'),(35919,153433,1,'2021-04-30 01:10:14','2021-04-30 01:10:14','d53b0d80-9f90-4c78-951d-140585a0a18d','Aged and Community Services Australia','https://www.acsa.asn.au/Home/Aged-Care-Emergency-Planning/Coronavirus',1,'link'),(35920,153437,1,'2021-04-30 01:10:15','2021-04-30 01:10:15','4ff118f3-95b4-4f65-9a41-86c0dca55aa2','More information','http://health.gov.au/covid19-vaccines',1,'solid'),(35921,153439,1,'2021-04-30 01:10:15','2021-04-30 01:10:15','c8cf8023-9d77-4654-b1ac-8e07883fb5db','Vaccine questions answered','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/is-it-true',1,'link'),(35922,153440,1,'2021-04-30 01:10:15','2021-04-30 01:10:15','cf374e63-1437-41e8-87e0-aa31a3bbc13b','Information for workers in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/information-for-aged-care-workers-about-covid-19-vaccines',1,'link'),(35923,153441,1,'2021-04-30 01:10:15','2021-04-30 01:10:15','b77b0ce5-8ee8-47f6-b625-531f12c13451','How workers can get vaccinated - fact sheet','https://www.health.gov.au/resources/publications/covid-19-vaccination-how-workers-in-residential-aged-care-can-get-a-covid-19-vaccination-fact-sheet',1,'link'),(35924,153442,1,'2021-04-30 01:10:15','2021-04-30 01:10:15','18201935-8616-4bc4-a29c-d45ef2881a79','Information for residents in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/covid-19-vaccine-information-for-aged-care-residents-and-people-receiving-in-home-aged-care',1,'link'),(35925,153444,1,'2021-04-30 01:10:15','2021-04-30 01:10:15','a1b6fbb3-5a89-4663-95be-d90c9061498f','Aged care vaccine readiness toolkit','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-aged-care-readiness-toolkit',1,'link'),(35926,153445,1,'2021-04-30 01:10:15','2021-04-30 01:10:15','052e8785-aacd-49dd-bfef-6a54398a12cf','Consent form for COVID-19 vaccination','https://www.health.gov.au/resources/publications/covid-19-vaccination-consent-form-for-covid-19-vaccination?utm_source=GP+List+DD+and+WM_Current&utm_campaign=adb48e0824-EMAIL_CAMPAIGN_2018_07_27_02_23_COPY_01&utm_medium=email&utm_term=0_4698ba36cb-adb48e0',1,'link'),(35927,153446,1,'2021-04-30 01:10:15','2021-04-30 01:10:15','3da0291f-c27c-45d4-92e1-670553ad39ea','Department of Health information and resources','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-for-aged-care-providers-and-workers',1,'link'),(35928,153448,1,'2021-04-30 01:10:15','2021-04-30 01:10:15','546c1f14-12bc-48f3-91ac-27760eb89519','ATAGI: Advice on the relative timing of administering influenza and COVID-19 vaccines in 2021','https://www.health.gov.au/resources/publications/covid-19-vaccination-atagi-advice-on-influenza-and-covid-19-vaccines',1,'outline'),(35929,153449,1,'2021-04-30 01:10:15','2021-04-30 01:10:15','64d68b9f-e573-478e-b7b6-d0b97bfc336a','AHPPC: Statement on COVID-19 and influenza vaccination requirements for aged care workers','https://www.health.gov.au/news/australian-health-protection-principal-committee-ahppc-statement-on-covid-19-and-influenza-vaccination-requirements-for-aged-care-workers',1,'outline'),(35930,153451,1,'2021-04-30 01:10:15','2021-04-30 01:10:15','82e7d9df-1252-40bc-b2b0-425bfb664512','Part 1: Preparing for the vaccine rollout in Brisbane North RACFs','https://www.youtube.com/watch?v=3BNaB811O_k',1,'solid'),(35931,153452,1,'2021-04-30 01:10:15','2021-04-30 01:10:15','2db04cc7-3b72-4527-a818-2a837b3e6a16','Part 2: Preparing for the vaccine rollout in Brisbane North RACFs','https://youtu.be/AATe_vJ3c3w',1,'solid'),(35932,153457,1,'2021-04-30 01:10:15','2021-04-30 01:10:15','d7601e9c-00c7-46da-a257-3cb5b6646c1e','Aged care resources on the DoH website','https://www.health.gov.au/resources/collections/coronavirus-covid-19-resources-for-health-professionals-including-aged-care-providers-pathology-providers-and-health-care-managers#health-and-aged-care-workers',1,'link'),(35933,153458,1,'2021-04-30 01:10:15','2021-04-30 01:10:15','e9b4a2ab-0518-4e0d-96e0-a073080892c4','Subscribe to aged care sector announcements','https://www.health.gov.au/using-our-websites/subscriptions/subscribe-to-aged-care-sector-announcements-and-newsletters',1,'link'),(35934,153459,1,'2021-04-30 01:10:15','2021-04-30 01:10:15','139ad978-0415-4f9f-8484-1d0d52ff86bf','Leading Age Services Australia','https://lasa.asn.au/covid-19',1,'link'),(35935,153460,1,'2021-04-30 01:10:15','2021-04-30 01:10:15','1a7b9349-98f9-4245-9bf4-d3227beb2fd9','Aged and Community Services Australia','https://www.acsa.asn.au/Home/Aged-Care-Emergency-Planning/Coronavirus',1,'link'),(35936,153464,1,'2021-04-30 01:10:21','2021-04-30 01:10:21','7c4db17c-82a7-4c23-8f94-846cec3f872d','More information','http://health.gov.au/covid19-vaccines',1,'solid'),(35937,153466,1,'2021-04-30 01:10:21','2021-04-30 01:10:21','8f6ac08e-1636-433c-8dc0-79c7311d1726','Vaccine questions answered','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/is-it-true',1,'link'),(35938,153467,1,'2021-04-30 01:10:21','2021-04-30 01:10:21','5ddbe9e6-fc0d-425a-b1e7-beb85d0d9cde','Information for workers in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/information-for-aged-care-workers-about-covid-19-vaccines',1,'link'),(35939,153468,1,'2021-04-30 01:10:21','2021-04-30 01:10:21','1624b1af-bc4e-461d-b7d4-12ef911d897b','How workers can get vaccinated - fact sheet','https://www.health.gov.au/resources/publications/covid-19-vaccination-how-workers-in-residential-aged-care-can-get-a-covid-19-vaccination-fact-sheet',1,'link'),(35940,153469,1,'2021-04-30 01:10:21','2021-04-30 01:10:21','15e181a6-fbb6-4bf7-9e83-4bc0b1a1ed4a','Information for residents in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/covid-19-vaccine-information-for-aged-care-residents-and-people-receiving-in-home-aged-care',1,'link'),(35941,153471,1,'2021-04-30 01:10:21','2021-04-30 01:10:21','046dc97e-da6a-44a6-8399-47238f8f6c6a','Aged care vaccine readiness toolkit','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-aged-care-readiness-toolkit',1,'link'),(35942,153472,1,'2021-04-30 01:10:21','2021-04-30 01:10:21','52fd9733-18f2-4b7b-b286-e5a09ee8c731','Consent form for COVID-19 vaccination','https://www.health.gov.au/resources/publications/covid-19-vaccination-consent-form-for-covid-19-vaccination?utm_source=GP+List+DD+and+WM_Current&utm_campaign=adb48e0824-EMAIL_CAMPAIGN_2018_07_27_02_23_COPY_01&utm_medium=email&utm_term=0_4698ba36cb-adb48e0',1,'link'),(35943,153473,1,'2021-04-30 01:10:21','2021-04-30 01:10:21','fc144740-5d2a-43a2-ab6b-6c3ea7826e49','Department of Health information and resources','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-for-aged-care-providers-and-workers',1,'link'),(35944,153475,1,'2021-04-30 01:10:21','2021-04-30 01:10:21','5cb760fa-f742-418d-8546-b59b68394b56','ATAGI: Advice on the relative timing of administering influenza and COVID-19 vaccines in 2021','https://www.health.gov.au/resources/publications/covid-19-vaccination-atagi-advice-on-influenza-and-covid-19-vaccines',1,'outline'),(35945,153476,1,'2021-04-30 01:10:21','2021-04-30 01:10:21','d831ac36-8fb8-41ff-8eb0-ba4f56bbe1e8','AHPPC: Statement on COVID-19 and influenza vaccination requirements for aged care workers','https://www.health.gov.au/news/australian-health-protection-principal-committee-ahppc-statement-on-covid-19-and-influenza-vaccination-requirements-for-aged-care-workers',1,'outline'),(35946,153478,1,'2021-04-30 01:10:21','2021-04-30 01:10:21','9e52740a-f829-4d90-9954-27077e0baf4b','Part 1: Preparing for the vaccine rollout in Brisbane North RACFs','https://www.youtube.com/watch?v=3BNaB811O_k',1,'solid'),(35947,153479,1,'2021-04-30 01:10:21','2021-04-30 01:10:21','141b404f-3d72-4b38-bfac-90b7f493559e','Part 2: Preparing for the vaccine rollout in Brisbane North RACFs','https://youtu.be/AATe_vJ3c3w',1,'solid'),(35948,153484,1,'2021-04-30 01:10:21','2021-04-30 01:10:21','95d502e9-b4ce-41e3-b082-5944138eaf25','Aged care resources on the DoH website','https://www.health.gov.au/resources/collections/coronavirus-covid-19-resources-for-health-professionals-including-aged-care-providers-pathology-providers-and-health-care-managers#health-and-aged-care-workers',1,'link'),(35949,153485,1,'2021-04-30 01:10:21','2021-04-30 01:10:21','80180419-bc99-4b8c-b7d9-b4c5622cadfb','Subscribe to aged care sector announcements','https://www.health.gov.au/using-our-websites/subscriptions/subscribe-to-aged-care-sector-announcements-and-newsletters',1,'link'),(35950,153486,1,'2021-04-30 01:10:21','2021-04-30 01:10:21','62703e6c-e612-4888-81a9-580f9fa1cb63','Leading Age Services Australia','https://lasa.asn.au/covid-19',1,'link'),(35951,153487,1,'2021-04-30 01:10:21','2021-04-30 01:10:21','e682af7d-3177-44aa-b3b0-fc62769b2f50','Aged and Community Services Australia','https://www.acsa.asn.au/Home/Aged-Care-Emergency-Planning/Coronavirus',1,'link'),(35952,153493,1,'2021-04-30 01:17:02','2021-04-30 01:17:02','3a335fc5-5b6e-4079-89eb-157b65151401','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(35953,153494,1,'2021-04-30 01:17:02','2021-04-30 01:17:02','f162e1b1-ab8f-4329-9ce8-f2d8ae3c4bcc','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(35954,153497,1,'2021-04-30 01:17:02','2021-04-30 01:17:02','ac9fbded-7862-4718-905e-7d78e2349642','Phase 1B rollout FAQs',NULL,1,'solid'),(35955,153500,1,'2021-04-30 01:17:02','2021-04-30 01:17:02','8f14dcd7-01d4-4f47-a5ef-a9796f082c73','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(35956,153506,1,'2021-04-30 01:17:03','2021-04-30 01:17:03','5279e97e-cf3e-4e3a-9d64-6f64081d610e','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(35957,153509,1,'2021-04-30 01:17:03','2021-04-30 01:17:03','1646c6da-8000-4371-890b-f3d1fb4a9f99','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(35958,153511,1,'2021-04-30 01:17:03','2021-04-30 01:17:03','a56cd955-d30e-47e8-b1bd-2e5f75a371d9','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(35959,153513,1,'2021-04-30 01:17:03','2021-04-30 01:17:03','6eedcf69-1eda-4fde-ac2c-19e3c600fabd','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(35960,153516,1,'2021-04-30 01:17:03','2021-04-30 01:17:03','76579fc1-fb10-4dae-8b86-3633a566e7f7','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(35961,153518,1,'2021-04-30 01:17:03','2021-04-30 01:17:03','f1e3e414-a0d7-48fc-a9a3-bba73d026db2','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(35962,153520,1,'2021-04-30 01:17:03','2021-04-30 01:17:03','8cafca2a-b0ed-4b3e-b542-9aea07152c4c','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(35963,153523,1,'2021-04-30 01:17:03','2021-04-30 01:17:03','6857f279-2ab4-4a7c-8561-2816717a6b34','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(35964,153524,1,'2021-04-30 01:17:03','2021-04-30 01:17:03','84c0e97c-23e1-44fb-944c-ee902d6faeae','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(35965,153527,1,'2021-04-30 01:17:03','2021-04-30 01:17:03','3546ddfd-40eb-40ec-a9ba-8af430786b95','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(35966,153530,1,'2021-04-30 01:17:03','2021-04-30 01:17:03','2ad9c562-0d6c-45ea-8179-34f2e79e6ee4','Subscribe to updates',NULL,1,'solid'),(35967,153532,1,'2021-04-30 01:17:03','2021-04-30 01:17:03','b46786e0-8c6d-4c46-890e-2f6820dbb73e','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(35968,153533,1,'2021-04-30 01:17:03','2021-04-30 01:17:03','2f2dab4c-5710-45a7-9df8-62fece7692c9','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(35969,153538,1,'2021-04-30 01:18:19','2021-04-30 01:18:19','b391f973-e4e9-4678-af92-ba1a34371b93','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(35970,153539,1,'2021-04-30 01:18:19','2021-04-30 01:18:19','fc0c1059-1503-4e9a-a4a6-d22143cc4bac','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(35971,153542,1,'2021-04-30 01:18:19','2021-04-30 01:18:19','2a19593f-96fe-4b34-b2e0-86b249ec6e4b','Phase 1B rollout FAQs',NULL,1,'solid'),(35972,153545,1,'2021-04-30 01:18:19','2021-04-30 01:18:19','abba51e2-078f-46ed-957e-92b02c12bf66','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(35973,153551,1,'2021-04-30 01:18:19','2021-04-30 01:18:19','3d5a778a-88dd-4ec5-b367-d18f4017051d','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(35974,153554,1,'2021-04-30 01:18:19','2021-04-30 01:18:19','c768bab2-5b2e-49de-8c90-491eeb1fad69','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(35975,153556,1,'2021-04-30 01:18:19','2021-04-30 01:18:19','a859655a-fdc2-42b5-9a9e-24c634774f56','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(35976,153558,1,'2021-04-30 01:18:19','2021-04-30 01:18:19','e38a5c04-3974-41eb-9318-9aa2d0cc7df4','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(35977,153561,1,'2021-04-30 01:18:19','2021-04-30 01:18:19','9b3cb4d7-71bb-45c8-9045-a6dd18b5c565','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(35978,153563,1,'2021-04-30 01:18:19','2021-04-30 01:18:19','9ab12802-66c6-400c-bf18-6e2cab8a3442','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(35979,153565,1,'2021-04-30 01:18:19','2021-04-30 01:18:19','df5c13e8-152e-4e1c-9177-86e79e4dd086','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(35980,153568,1,'2021-04-30 01:18:19','2021-04-30 01:18:19','bd189367-7991-47ca-8785-317093922a2a','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(35981,153569,1,'2021-04-30 01:18:19','2021-04-30 01:18:19','20389fba-f2d1-43e2-b05c-036dea2fa243','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(35982,153572,1,'2021-04-30 01:18:19','2021-04-30 01:18:19','262ebd63-1585-45f2-a66a-12ca80bc6b1a','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(35983,153575,1,'2021-04-30 01:18:19','2021-04-30 01:18:19','be657cb1-27e2-4625-abdf-eba03bc3440a','Subscribe to updates',NULL,1,'solid'),(35984,153577,1,'2021-04-30 01:18:19','2021-04-30 01:18:19','42d3529b-a53f-4c04-bcde-4753d028be99','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(35985,153578,1,'2021-04-30 01:18:19','2021-04-30 01:18:19','4db4a941-f061-42a5-85b9-feb1285d177f','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(35986,153582,1,'2021-04-30 01:18:20','2021-04-30 01:18:20','3c4383b9-a977-4096-bb9a-d6e6ebe732cf','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(35987,153583,1,'2021-04-30 01:18:20','2021-04-30 01:18:20','4cf556a9-851d-46ee-9f8e-d471f39e33cb','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(35988,153586,1,'2021-04-30 01:18:20','2021-04-30 01:18:20','d61e2385-124b-437a-aa2d-142d014db3a9','Phase 1B rollout FAQs',NULL,1,'solid'),(35989,153589,1,'2021-04-30 01:18:20','2021-04-30 01:18:20','972dbca6-3bfa-4621-9294-0163c266034d','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(35990,153595,1,'2021-04-30 01:18:20','2021-04-30 01:18:20','88d1a6dc-6b77-4336-bb95-985772d03d6a','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(35991,153598,1,'2021-04-30 01:18:20','2021-04-30 01:18:20','2330cb8c-553e-4de7-a349-206d0cd0389d','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(35992,153600,1,'2021-04-30 01:18:21','2021-04-30 01:18:21','07983805-a25c-4b8c-a510-3496f87fe423','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(35993,153602,1,'2021-04-30 01:18:21','2021-04-30 01:18:21','e3a898fd-35aa-49f3-890f-506eb9f580d2','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(35994,153605,1,'2021-04-30 01:18:21','2021-04-30 01:18:21','df49b81e-fa1a-4108-a44e-10316824aecb','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(35995,153607,1,'2021-04-30 01:18:21','2021-04-30 01:18:21','d8dcd744-89b7-456b-acb4-53a0e93f171e','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(35996,153609,1,'2021-04-30 01:18:21','2021-04-30 01:18:21','9fe2185e-8593-4e68-87e8-5946b795e81c','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(35997,153612,1,'2021-04-30 01:18:21','2021-04-30 01:18:21','0a4ee434-c11c-4b6c-ab03-bfd441d0ccc2','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(35998,153613,1,'2021-04-30 01:18:21','2021-04-30 01:18:21','d2fd6d03-c027-41b8-b462-2543c9af1fce','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(35999,153616,1,'2021-04-30 01:18:21','2021-04-30 01:18:21','8e6a594d-6e69-4993-b183-dc8a55663a08','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(36000,153619,1,'2021-04-30 01:18:21','2021-04-30 01:18:21','c5d9bffc-c97b-46c9-b5e2-24895a3d13b3','Subscribe to updates',NULL,1,'solid'),(36001,153621,1,'2021-04-30 01:18:21','2021-04-30 01:18:21','a504914b-c2d0-42a3-9146-ed9ccb06622d','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(36002,153622,1,'2021-04-30 01:18:21','2021-04-30 01:18:21','26e6105b-0b19-4e6b-b122-435ebd6002dd','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(36003,153626,1,'2021-04-30 01:19:58','2021-04-30 01:19:58','b4db7bcf-abd7-4325-8208-db23df6460cd','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(36004,153627,1,'2021-04-30 01:19:58','2021-04-30 01:19:58','07cda066-bad7-457f-843d-85815ee4042f','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(36005,153630,1,'2021-04-30 01:19:58','2021-04-30 01:19:58','a32f4794-e78c-469c-bf59-b308ed1187a4','Phase 1B rollout FAQs',NULL,1,'solid'),(36006,153633,1,'2021-04-30 01:19:58','2021-04-30 01:19:58','172c11e9-4eab-4ac9-95ad-f7940c302255','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(36007,153639,1,'2021-04-30 01:19:58','2021-04-30 01:19:58','1d334cf8-abf8-4c07-bb96-f66669152dc3','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(36008,153642,1,'2021-04-30 01:19:58','2021-04-30 01:19:58','727b4abb-3af4-48cb-929f-7fc9113bbb82','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(36009,153644,1,'2021-04-30 01:19:58','2021-04-30 01:19:58','b1c42e36-d894-4c1d-98ce-7c22f6ae1257','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(36010,153646,1,'2021-04-30 01:19:58','2021-04-30 01:19:58','daeae0da-fa78-4271-a3bc-157bca8ec8de','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(36011,153649,1,'2021-04-30 01:19:58','2021-04-30 01:19:58','6f0e4133-d95b-4250-bacc-26c914fcfea9','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(36012,153651,1,'2021-04-30 01:19:58','2021-04-30 01:19:58','d85436f5-1bce-4faf-a26f-a0044daf05a7','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(36013,153653,1,'2021-04-30 01:19:58','2021-04-30 01:19:58','03b2d523-99e2-4c69-8b71-bc3002f4f853','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(36014,153656,1,'2021-04-30 01:19:58','2021-04-30 01:19:58','10d2bf09-93a9-4830-beb6-de555a811d1f','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(36015,153657,1,'2021-04-30 01:19:58','2021-04-30 01:19:58','82bc29a2-1441-42ba-9971-b225c7199483','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(36016,153660,1,'2021-04-30 01:19:58','2021-04-30 01:19:58','52a2d53a-d200-490d-a513-9b96e74b2e11','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(36017,153663,1,'2021-04-30 01:19:58','2021-04-30 01:19:58','b97e930a-4c26-479c-8273-a35e226088b6','Subscribe to updates',NULL,1,'solid'),(36018,153665,1,'2021-04-30 01:19:58','2021-04-30 01:19:58','3b26cbbf-cf25-4b2d-915a-f639dd889322','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(36019,153666,1,'2021-04-30 01:19:58','2021-04-30 01:19:58','b9673962-077b-42a1-9fb8-6447e1eca818','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(36020,153670,1,'2021-04-30 01:20:38','2021-04-30 01:20:38','60d22445-a5e7-457f-8d1e-42cd0927f92d','For GPs',NULL,1,'link'),(36021,153671,1,'2021-04-30 01:20:38','2021-04-30 01:20:38','4b83b522-6bd4-4152-9c5f-1fdda63acf58','For RACFs',NULL,1,'link'),(36022,153672,1,'2021-04-30 01:20:38','2021-04-30 01:20:38','2e3e50b4-75b1-4a25-999b-3bdad3c12193','For community',NULL,1,'link'),(36023,153677,1,'2021-04-30 01:20:38','2021-04-30 01:20:38','35e85a8b-410c-494f-91c1-c86e9259f514','Learn more','https://anytimehealthadvice.org.au/',1,'link'),(36024,153678,1,'2021-04-30 01:20:38','2021-04-30 01:20:38','dc65931c-adc8-4b7b-93bb-176680062793','Visit the symptom checker','https://www.healthdirect.gov.au/symptom-checker/tool',1,'link'),(36025,153679,1,'2021-04-30 01:20:38','2021-04-30 01:20:38','d5eae65f-1f99-4d9b-ae86-2c1f001bbbd1','Order a fridge magnet','https://anytimehealthadvice.org.au/#free-magnet',1,'link'),(36026,153699,1,'2021-04-30 01:24:41','2021-04-30 02:02:11','1ca80346-4e9e-4d17-b82a-98e3385b88dc','MD','https://d1jydvs1x4rbvt.cloudfront.net/downloads/MNHHS-RBWH-Adult-Referral-v6.3-MD.rtf?mtime=20210430113929&focal=none',1,'outline'),(36027,153700,1,'2021-04-30 01:24:41','2021-04-30 02:02:11','cf0aaeb5-5bb3-4e3b-864d-c272327e3b54','Best Practice','https://d1jydvs1x4rbvt.cloudfront.net/downloads/MNHHS-RBWH-Adult-Referral-v6.3-MD.rtf?mtime=20210430113929&focal=none',1,'outline'),(36028,153701,1,'2021-04-30 01:24:41','2021-04-30 02:02:11','54863883-1939-4bd7-9623-7a75f187e767','PractiX','https://d1jydvs1x4rbvt.cloudfront.net/downloads/MNHHS-RBWH-Referral-PractiX-v4_9-2.doc?mtime=20200521161148&focal=none',1,'outline'),(36029,153702,1,'2021-04-30 01:24:41','2021-04-30 02:02:11','967628b4-5aad-4f2b-aac4-3bbdfee63bd7','ZedMed','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/MNHHS-RBWH-Ref-v6_2-ZM1-3.rtf?mtime=20200521161318&focal=none',1,'outline'),(36030,153704,1,'2021-04-30 01:24:41','2021-04-30 02:02:11','054674ea-491f-4b15-9bfa-5f356174b979','MD','https://d1jydvs1x4rbvt.cloudfront.net/downloads/MNHHS-TPCH-Adult-Referral-v6.3-MD.rtf?mtime=20210430113931&focal=none',1,'outline'),(36031,153705,1,'2021-04-30 01:24:41','2021-04-30 02:02:11','d50b0c3f-cf7f-4472-b86f-33275375e0a0','Best Practice','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/MNHHS-TPCH-Adult-Referral-v6.3-BP.rtf?mtime=20210430112623&focal=none',1,'outline'),(36032,153706,1,'2021-04-30 01:24:41','2021-04-30 02:02:11','25ea3b09-08c3-4ef8-abf5-85b4c5488a29','PractiX','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/MNHHS-PCH-PractiX-v4_12-1.doc?mtime=20200522124052&focal=none',1,'outline'),(36033,153707,1,'2021-04-30 01:24:41','2021-04-30 02:02:11','7ba163df-aacf-4bf9-bf2e-a0b9ba87d3e1','ZedMed','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/MNHHS-TPCH-Ref-v6_2-ZM-1.rtf?mtime=20200522124257&focal=none',0,'outline'),(36034,153709,1,'2021-04-30 01:24:41','2021-04-30 02:02:11','b6192530-722f-4da2-a801-c14568876242','MD','https://d1jydvs1x4rbvt.cloudfront.net/downloads/MNHHS-Redcliffe-Adult-Referral-v6.3-MD.rtf?mtime=20210430113930&focal=none',1,'outline'),(36035,153710,1,'2021-04-30 01:24:41','2021-04-30 02:02:11','c2316b0d-60e1-427c-b463-045962c678a1','Best Practice','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/MNHHS-Redcliffe-Adult-Referral-v6.3-BP.rtf?mtime=20210430112621&focal=none',1,'outline'),(36036,153711,1,'2021-04-30 01:24:41','2021-04-30 02:02:11','3884c340-9d81-499f-890a-714ae960737f','PractiX','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/MNHHS-Redcliffe-PractiX-v4_12-1.doc?mtime=20200522125843&focal=none',1,'outline'),(36037,153712,1,'2021-04-30 01:24:41','2021-04-30 02:02:11','9f781cae-c775-4264-8d70-4b0b5d2799dd','ZedMed','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/MNHHS-Redcliffe-Hosp-Ref-v6_2-ZM1-1.rtf?mtime=20200522130025&focal=none',1,'outline'),(36038,153714,1,'2021-04-30 01:24:41','2021-04-30 02:02:11','1585b2bf-ac59-44da-a0b3-a4e804ac0e2b','MD','https://d1jydvs1x4rbvt.cloudfront.net/downloads/MNHHS-Caboolture-Adult-Referral-v6.3-MD.rtf?mtime=20210430113920&focal=none',1,'outline'),(36039,153715,1,'2021-04-30 01:24:41','2021-04-30 02:02:11','59acd2c0-0e8d-475e-bc84-2f8cd0cb0384','Best 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05:36:41','8d0e2f6c-6b41-437d-82ba-56d6dfea4560','PractiX','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/MNHHS-PCH-PractiX-v4_12-1.doc?mtime=20200522124052&focal=none',1,'outline'),(37157,156817,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','c64de6a7-9cb8-46df-afd6-a8ff6f5ee4a6','ZedMed','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/MNHHS-TPCH-Ref-v6_2-ZM-1.rtf?mtime=20200522124257&focal=none',0,'outline'),(37158,156819,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','cbe111ed-dacb-411c-8583-a30d7db0d761','MD','https://d1jydvs1x4rbvt.cloudfront.net/downloads/MNHHS-Redcliffe-Adult-Referral-v6.3-MD.rtf?mtime=20210430113930&focal=none',1,'outline'),(37159,156820,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','d3821579-5f36-42fb-9908-fb7b19ddc8ea','Best Practice','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/MNHHS-Redcliffe-Adult-Referral-v6.3-BP.rtf?mtime=20210430112621&focal=none',1,'outline'),(37160,156821,1,'2021-05-07 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05:36:41','0f5edd85-b7f3-4e26-a32c-40898fd522e2','Best Practice','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/MNHHS-Palliative-Care-Referral-v6.3-BP.rtf?mtime=20210430112617&focal=none',1,'outline'),(37168,156831,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','928ff324-72ac-40e0-b4cf-bbed03a04ba2','PractiX',NULL,1,'outline'),(37169,156832,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','bb616a51-c86d-4227-bf3d-e92774cdb681','ZedMed','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/MNHHS-Palliative-Care-Ref-v6.2-ZM.rtf?mtime=20200522153215&focal=none',1,'outline'),(37170,156834,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','c6923156-8f50-4be3-8385-6d668f1734d5','MD','https://d1jydvs1x4rbvt.cloudfront.net/downloads/MNHHS-Maternity-Referral-v6.3-MD.rtf?mtime=20210430113924&focal=none',1,'outline'),(37171,156835,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','df9ec25f-b34f-41c1-bf34-5bc0f707860d','Best 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05:36:41','7e39ce33-22bf-4eda-95ea-8ce7e4c7fada','Best Practice','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/MNHHS-Paediatric-Referral-v6.3-BP.rtf?mtime=20210430112614&focal=none',1,'outline'),(37176,156841,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','c1c50529-f963-44ff-8887-569af224fef4','PractiX','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/MNHHS-Paediatric-PractiX-v4_12-1.doc?mtime=20200522154912&focal=none',1,'outline'),(37177,156842,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','a6885e0c-c1d7-4e98-95b7-5784db9a9ccf','ZedMed','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/MNHHS-Paediatric-Ref-v6_2-ZM-1.rtf?mtime=20200522155024&focal=none',1,'outline'),(37178,156844,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','2ab82682-820f-45b7-a152-31cc3beeac1d','MD','https://d1jydvs1x4rbvt.cloudfront.net/downloads/MNHHS-COHD-Adult-Referral-v6.3-MD.rtf?mtime=20210430113922&focal=none',1,'outline'),(37179,156845,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','402f3be4-00c7-4d47-a6c9-9e7240b6edfd','Best Practice','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/MNHHS-COHD-Adult-Referral-v6.3-BP.rtf?mtime=20210430120142&focal=none',1,'outline'),(37180,156846,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','4d8daa31-a098-4c35-9db2-a7d3f1588ca9','ZedMed','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/MNHHS-Community-and-Oral-Health-Directorate-Ref-v6.2-ZM.rtf?mtime=20200807161125&focal=none',1,'outline'),(37181,156849,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','b287887f-ea8b-47ab-af48-4508d91a71cb','Service information','https://metronorth.health.qld.gov.au/specialist_service/refer-your-patient',1,'solid'),(37182,156850,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','aa962bf0-2c67-450b-8d5f-58c440354361','Find a specialist','https://metronorth.health.qld.gov.au/specialist_service/refer-your-patient/specialists-list',1,'solid'),(37183,156852,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','b7ea5afe-baf6-4d17-b64a-e03f6162c030','Download the FAQs','https://metronorth.health.qld.gov.au/wp-content/uploads/2017/11/CPI-FAQ-V2.pdf',1,'solid'),(37184,156854,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','98be8d1a-0d8f-429e-b9ae-a428cfd621ac','More information',NULL,0,'solid'),(37185,156868,1,'2021-05-07 05:36:45','2021-05-07 05:36:45','ec915a65-e5b4-4dbc-8123-8dad66b05678','Metro North HHS specialist advice for GPs','https://metronorth.health.qld.gov.au/refer-your-patient/gpadvice',1,'solid'),(37186,156870,1,'2021-05-07 05:36:45','2021-05-07 05:36:45','1979cd74-1631-4e4c-8d4f-e24bff68b705','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org',1,'solid'),(37187,156882,1,'2021-05-07 05:36:45','2021-05-07 05:36:45','427f2d30-5ab6-4275-bc66-7717cff7ba44','Caboolture Hospital website','https://metronorth.health.qld.gov.au/caboolture/',1,'solid'),(37188,156883,1,'2021-05-07 05:36:45','2021-05-07 05:36:45','563e4acf-14d0-493a-89c1-f3b1e4673cf1','Caboolture Hospital redevelopment','https://metronorth.health.qld.gov.au/caboolture/caboolture-hospital-redevelopment',1,'solid'),(37189,156887,1,'2021-05-07 05:58:37','2021-05-07 05:59:03','3ff03658-a6c4-4f3a-bb21-eaab2a4e86b5','More information','http://health.gov.au/covid19-vaccines',1,'solid'),(37190,156889,1,'2021-05-07 05:58:37','2021-05-07 05:59:03','2e02cae6-0598-4431-ad89-d6900cf579c3','Vaccine questions answered','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/is-it-true',1,'link'),(37191,156890,1,'2021-05-07 05:58:37','2021-05-07 05:59:03','4eaaf3f2-91cc-43a8-9742-b4ee0db65799','Information for workers in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/information-for-aged-care-workers-about-covid-19-vaccines',1,'link'),(37192,156891,1,'2021-05-07 05:58:37','2021-05-07 05:59:03','cf3e2e52-9533-4791-b311-a2428bb359ca','How aged care workers can get vaccinated - fact sheet','https://www.health.gov.au/resources/publications/covid-19-vaccination-how-workers-in-residential-aged-care-can-get-a-covid-19-vaccination-fact-sheet',1,'link'),(37193,156892,1,'2021-05-07 05:58:37','2021-05-07 05:59:03','0c8f45b8-11b8-48de-af1f-4b872b39646e','Information for residents in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/covid-19-vaccine-information-for-aged-care-residents-and-people-receiving-in-home-aged-care',1,'link'),(37194,156894,1,'2021-05-07 05:58:37','2021-05-07 05:59:03','3ebd8f93-b173-4198-95d8-07719280c386','Aged care vaccine readiness toolkit','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-aged-care-readiness-toolkit',1,'link'),(37195,156895,1,'2021-05-07 05:58:37','2021-05-07 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05:59:03','75b9ef56-e2b4-4787-ae29-5ef9a0a13053','Aged care resources on the DoH website','https://www.health.gov.au/resources/collections/coronavirus-covid-19-resources-for-health-professionals-including-aged-care-providers-pathology-providers-and-health-care-managers#health-and-aged-care-workers',1,'link'),(37202,156908,1,'2021-05-07 05:58:37','2021-05-07 05:59:03','4b41cc1e-5e31-4391-8f75-33bd6382edb2','Subscribe to aged care sector announcements','https://www.health.gov.au/using-our-websites/subscriptions/subscribe-to-aged-care-sector-announcements-and-newsletters',1,'link'),(37203,156909,1,'2021-05-07 05:58:37','2021-05-07 05:59:03','4ae4e378-c39d-4a50-9c55-5d05083e3453','Leading Age Services Australia','https://lasa.asn.au/covid-19',1,'link'),(37204,156910,1,'2021-05-07 05:58:37','2021-05-07 05:59:03','79f1701b-0bb3-4a8b-be5c-1f5e164ee0d6','Aged and Community Services Australia','https://www.acsa.asn.au/Home/Aged-Care-Emergency-Planning/Coronavirus',1,'link'),(37205,156913,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','96e9a224-ca6d-4e75-bb9e-b70704ac508a','More information','http://health.gov.au/covid19-vaccines',1,'solid'),(37206,156915,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','7d9f3f20-37a6-4d53-b992-b447008c2bc3','Vaccine questions answered','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/is-it-true',1,'link'),(37207,156916,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','e54116a2-7d86-482e-a632-4dd6099b8263','Information for workers in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/information-for-aged-care-workers-about-covid-19-vaccines',1,'link'),(37208,156917,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','62c4a5f5-ed17-4e9e-8f95-1baaa36cef10','How aged care workers can get vaccinated - fact sheet','https://www.health.gov.au/resources/publications/covid-19-vaccination-how-workers-in-residential-aged-care-can-get-a-covid-19-vaccination-fact-sheet',1,'link'),(37209,156918,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','c3d1aad1-22ab-4344-a5c9-d85d8d2b6459','Information for residents in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/covid-19-vaccine-information-for-aged-care-residents-and-people-receiving-in-home-aged-care',1,'link'),(37210,156920,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','f0d07455-c9d2-408a-9a8c-0874782a8eb1','Aged care vaccine readiness toolkit','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-aged-care-readiness-toolkit',1,'link'),(37211,156921,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','49713a2d-efea-49bc-a003-3892f3befcce','Consent form for COVID-19 vaccination','https://www.health.gov.au/resources/publications/covid-19-vaccination-consent-form-for-covid-19-vaccination?utm_source=GP+List+DD+and+WM_Current&utm_campaign=adb48e0824-EMAIL_CAMPAIGN_2018_07_27_02_23_COPY_01&utm_medium=email&utm_term=0_4698ba36cb-adb48e0',1,'link'),(37212,156922,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','ecc7c992-80a9-430c-bf7c-246c1afdd52c','Department of Health information and resources','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-for-aged-care-providers-and-workers',1,'link'),(37213,156924,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','593518f1-775c-4ae1-b669-e272b0ec5eb3','ATAGI: Advice on the relative timing of administering influenza and COVID-19 vaccines in 2021','https://www.health.gov.au/resources/publications/covid-19-vaccination-atagi-advice-on-influenza-and-covid-19-vaccines',1,'outline'),(37214,156925,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','8e7efd5d-4be0-4361-b1a2-254d701b2a73','AHPPC: Statement on COVID-19 and influenza vaccination requirements for aged care workers','https://www.health.gov.au/news/australian-health-protection-principal-committee-ahppc-statement-on-covid-19-and-influenza-vaccination-requirements-for-aged-care-workers',1,'outline'),(37215,156927,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','e5128def-8e8e-4cf3-b858-053c75c8d4d2','Part 1: Preparing for the vaccine rollout in Brisbane North RACFs','https://www.youtube.com/watch?v=3BNaB811O_k',1,'solid'),(37216,156928,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','fce61ff0-7daa-42fb-8720-895b63f6096d','Part 2: Preparing for the vaccine rollout in Brisbane North RACFs','https://youtu.be/AATe_vJ3c3w',1,'solid'),(37217,156933,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','148cb93c-9791-4396-a99d-49b5eaa3241b','Aged care resources on the DoH website','https://www.health.gov.au/resources/collections/coronavirus-covid-19-resources-for-health-professionals-including-aged-care-providers-pathology-providers-and-health-care-managers#health-and-aged-care-workers',1,'link'),(37218,156934,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','7c18a33b-93c8-409b-a4f7-859db87ff839','Subscribe to aged care sector announcements','https://www.health.gov.au/using-our-websites/subscriptions/subscribe-to-aged-care-sector-announcements-and-newsletters',1,'link'),(37219,156935,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','bd1cd64b-5bff-42f8-901b-4e85d836dc15','Leading Age Services Australia','https://lasa.asn.au/covid-19',1,'link'),(37220,156936,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','60e10683-b121-4316-af1d-509db493989b','Aged and Community Services Australia','https://www.acsa.asn.au/Home/Aged-Care-Emergency-Planning/Coronavirus',1,'link'),(37221,156940,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','d96f9c9f-a7fe-413e-aaa4-7f5fb290bce9','More information','http://health.gov.au/covid19-vaccines',1,'solid'),(37222,156942,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','08e3cf56-e7f0-4927-a999-f2c7b7392077','Vaccine questions answered','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/is-it-true',1,'link'),(37223,156943,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','b9fc8361-a3b7-487c-84a2-ab47db65843c','Information for workers in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/information-for-aged-care-workers-about-covid-19-vaccines',1,'link'),(37224,156944,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','4058d5f2-763b-4a37-970f-9f153c5ca11d','How aged care workers can get vaccinated - fact sheet','https://www.health.gov.au/resources/publications/covid-19-vaccination-how-workers-in-residential-aged-care-can-get-a-covid-19-vaccination-fact-sheet',1,'link'),(37225,156945,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','4af7bb03-c559-428d-a96a-9477ee8b2bae','Information for residents in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/covid-19-vaccine-information-for-aged-care-residents-and-people-receiving-in-home-aged-care',1,'link'),(37226,156947,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','6380cc86-0e23-43a9-8793-6e58ed364f11','Aged care vaccine readiness toolkit','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-aged-care-readiness-toolkit',1,'link'),(37227,156948,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','43def618-60a6-44b8-b527-135b191991d7','Consent form for COVID-19 vaccination','https://www.health.gov.au/resources/publications/covid-19-vaccination-consent-form-for-covid-19-vaccination?utm_source=GP+List+DD+and+WM_Current&utm_campaign=adb48e0824-EMAIL_CAMPAIGN_2018_07_27_02_23_COPY_01&utm_medium=email&utm_term=0_4698ba36cb-adb48e0',1,'link'),(37228,156949,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','4ccbf905-892b-401d-8626-56b28c119206','Department of Health information and resources','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-for-aged-care-providers-and-workers',1,'link'),(37229,156951,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','a25c6e1f-a2bd-47ae-9902-56547782556e','ATAGI: Advice on the relative timing of administering influenza and COVID-19 vaccines in 2021','https://www.health.gov.au/resources/publications/covid-19-vaccination-atagi-advice-on-influenza-and-covid-19-vaccines',1,'outline'),(37230,156952,1,'2021-05-07 05:59:08','2021-05-07 05:59:08','24d9be77-1238-4a4b-bac2-a92a9d59245f','AHPPC: Statement on COVID-19 and influenza vaccination requirements for aged care workers','https://www.health.gov.au/news/australian-health-protection-principal-committee-ahppc-statement-on-covid-19-and-influenza-vaccination-requirements-for-aged-care-workers',1,'outline'),(37231,156954,1,'2021-05-07 05:59:09','2021-05-07 05:59:09','5150d3a8-cf68-4dd4-95c3-2051ef04a5e1','Part 1: Preparing for the vaccine rollout in Brisbane North RACFs','https://www.youtube.com/watch?v=3BNaB811O_k',1,'solid'),(37232,156955,1,'2021-05-07 05:59:09','2021-05-07 05:59:09','5fd09823-a25c-4e29-9c33-3ec34d43e748','Part 2: Preparing for the vaccine rollout in Brisbane North RACFs','https://youtu.be/AATe_vJ3c3w',1,'solid'),(37233,156960,1,'2021-05-07 05:59:09','2021-05-07 05:59:09','d2535a71-cbf7-47bd-84eb-bf572b3fad8b','Aged care resources on the DoH website','https://www.health.gov.au/resources/collections/coronavirus-covid-19-resources-for-health-professionals-including-aged-care-providers-pathology-providers-and-health-care-managers#health-and-aged-care-workers',1,'link'),(37234,156961,1,'2021-05-07 05:59:09','2021-05-07 05:59:09','fd51f657-88c7-482e-b7c0-7d28a6075558','Subscribe to aged care sector announcements','https://www.health.gov.au/using-our-websites/subscriptions/subscribe-to-aged-care-sector-announcements-and-newsletters',1,'link'),(37235,156962,1,'2021-05-07 05:59:09','2021-05-07 05:59:09','5da623bd-b54c-455b-a6a8-c858ea4e9555','Leading Age Services Australia','https://lasa.asn.au/covid-19',1,'link'),(37236,156963,1,'2021-05-07 05:59:09','2021-05-07 05:59:09','efd22140-198f-46bf-b3ce-49121a97bce4','Aged and Community Services Australia','https://www.acsa.asn.au/Home/Aged-Care-Emergency-Planning/Coronavirus',1,'link'),(37237,156967,1,'2021-05-07 05:59:31','2021-05-07 05:59:31','5ff17535-524d-405c-bc76-20490c0b3c7b','More information','http://health.gov.au/covid19-vaccines',1,'solid'),(37238,156969,1,'2021-05-07 05:59:31','2021-05-07 05:59:31','3243291f-4437-40b8-8c09-1d527f7362ed','Vaccine questions answered','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/is-it-true',1,'link'),(37239,156970,1,'2021-05-07 05:59:31','2021-05-07 05:59:31','bf746063-522c-43df-ba31-89d042fd8589','Information for workers in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/information-for-aged-care-workers-about-covid-19-vaccines',1,'link'),(37240,156971,1,'2021-05-07 05:59:31','2021-05-07 05:59:31','f0cb6ada-bc61-4394-a848-e3e67e55e4a3','How aged care workers can get vaccinated - fact sheet','https://www.health.gov.au/resources/publications/covid-19-vaccination-how-workers-in-residential-aged-care-can-get-a-covid-19-vaccination-fact-sheet',1,'link'),(37241,156972,1,'2021-05-07 05:59:31','2021-05-07 05:59:31','a040be3c-2bae-40b7-b6d8-86b421c739f7','Information for residents in RACFs','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines/covid-19-vaccine-information-for-aged-care-residents-and-people-receiving-in-home-aged-care',1,'link'),(37242,156974,1,'2021-05-07 05:59:31','2021-05-07 05:59:31','83f06939-7eb1-4a0b-9b46-f5c53cb48ff5','Aged care vaccine readiness toolkit','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-aged-care-readiness-toolkit',1,'link'),(37243,156975,1,'2021-05-07 05:59:31','2021-05-07 05:59:31','abc8919b-4c2c-40ac-b45f-3e5b9025ec64','Consent form for COVID-19 vaccination','https://www.health.gov.au/resources/publications/covid-19-vaccination-consent-form-for-covid-19-vaccination?utm_source=GP+List+DD+and+WM_Current&utm_campaign=adb48e0824-EMAIL_CAMPAIGN_2018_07_27_02_23_COPY_01&utm_medium=email&utm_term=0_4698ba36cb-adb48e0',1,'link'),(37244,156976,1,'2021-05-07 05:59:31','2021-05-07 05:59:31','0734402e-4e58-425d-b3d0-3526b5a3993c','Department of Health information and resources','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-for-aged-care-providers-and-workers',1,'link'),(37245,156978,1,'2021-05-07 05:59:31','2021-05-07 05:59:31','b52bb849-2412-49db-8ef8-fbe873c3f5e0','ATAGI: Advice on the relative timing of administering influenza and COVID-19 vaccines in 2021','https://www.health.gov.au/resources/publications/covid-19-vaccination-atagi-advice-on-influenza-and-covid-19-vaccines',1,'outline'),(37246,156979,1,'2021-05-07 05:59:31','2021-05-07 05:59:31','62651d63-f408-40db-9ead-af88916b0a05','AHPPC: Statement on COVID-19 and influenza vaccination requirements for aged care workers','https://www.health.gov.au/news/australian-health-protection-principal-committee-ahppc-statement-on-covid-19-and-influenza-vaccination-requirements-for-aged-care-workers',1,'outline'),(37247,156981,1,'2021-05-07 05:59:31','2021-05-07 05:59:31','7cc44a7b-7eaa-427f-b6c9-7c43f115e91c','Part 1: Preparing for the vaccine rollout in Brisbane North RACFs','https://www.youtube.com/watch?v=3BNaB811O_k',1,'solid'),(37248,156982,1,'2021-05-07 05:59:31','2021-05-07 05:59:31','c27b78f5-a95e-46f0-8cf8-9243a54e39fc','Part 2: Preparing for the vaccine rollout in Brisbane North RACFs','https://youtu.be/AATe_vJ3c3w',1,'solid'),(37249,156987,1,'2021-05-07 05:59:31','2021-05-07 05:59:31','b2e20dba-da27-4107-aa88-ccb7b8986bca','Aged care resources on the DoH website','https://www.health.gov.au/resources/collections/coronavirus-covid-19-resources-for-health-professionals-including-aged-care-providers-pathology-providers-and-health-care-managers#health-and-aged-care-workers',1,'link'),(37250,156988,1,'2021-05-07 05:59:31','2021-05-07 05:59:31','516ae6d2-74c4-433e-84e8-dc55d8e8405a','Subscribe to aged care sector announcements','https://www.health.gov.au/using-our-websites/subscriptions/subscribe-to-aged-care-sector-announcements-and-newsletters',1,'link'),(37251,156989,1,'2021-05-07 05:59:31','2021-05-07 05:59:31','9ddc56c0-5e5b-4b05-b0f4-be6f6a58d8df','Leading Age Services Australia','https://lasa.asn.au/covid-19',1,'link'),(37252,156990,1,'2021-05-07 05:59:31','2021-05-07 05:59:31','e079f63f-c317-4935-91b9-6279509556f6','Aged and Community Services Australia','https://www.acsa.asn.au/Home/Aged-Care-Emergency-Planning/Coronavirus',1,'link'),(37253,157036,1,'2021-05-10 00:45:49','2021-05-10 00:45:49','abd8ec56-0606-416d-a1df-ab2fa922efc9','Visit the website','https://mymentalhealth.org.au/',1,'solid'),(37254,157050,1,'2021-05-10 23:11:18','2021-05-10 23:11:18','d32c1c32-085a-4398-9503-19a069d7cb32','About COVID-19 vaccines','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/about',1,'solid'),(37255,157051,1,'2021-05-10 23:11:18','2021-05-10 23:11:18','a0a77e64-7c11-47cf-88b3-5e70a971d74b','Queensland vaccine strategy','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout',1,'solid'),(37256,157052,1,'2021-05-10 23:11:18','2021-05-10 23:11:18','bd93d17e-510c-4d0b-aa65-888fc31fccfc','Call the COVID-19 vaccination helpline','https://www.health.gov.au/contacts/national-coronavirus-and-covid-19-vaccine-helpline',1,'solid'),(37257,157053,1,'2021-05-10 23:11:18','2021-05-10 23:11:18','d53ab487-c856-4dca-9b10-da8f2d681d2c','Vaccine rollout data','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/australias-covid-19-vaccine-rollout',1,'solid'),(37258,157056,1,'2021-05-10 23:11:18','2021-05-10 23:11:18','696d309a-8e84-41d0-bc1b-fc2cf47f06e6','Information for Aboriginal and Torres Strait Islander peoples','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aboriginal-and-torres-strait-islander-peoples-about-covid-19-vaccines',0,'solid'),(37259,157057,1,'2021-05-10 23:11:18','2021-05-10 23:11:18','17931c86-7d2d-4f2a-b9de-9a0cd4861b5f','COVID-19 vaccine in your language','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-in-your-language',1,'solid'),(37260,157058,1,'2021-05-10 23:11:18','2021-05-10 23:11:18','621040bb-e721-4e7a-89bc-75d121ad187f','Auslan vaccine-explainer videos','https://www.health.gov.au/news/health-alerts/novel-coronavirus-2019-ncov-health-alert/advice-for-people-at-risk-of-coronavirus-covid-19/coronavirus-covid-19-advice-for-people-with-disability#auslan-videos',1,'solid'),(37261,157059,1,'2021-05-10 23:11:18','2021-05-10 23:11:18','7268489f-ffa6-4e94-893e-2cad61805cc1','Information for aged care providers, workers and residents','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines',1,'solid'),(37262,157062,1,'2021-05-10 23:11:18','2021-05-10 23:11:18','c130b50e-60f9-4c1e-9626-b012cc24f63e','ATAGI statement - 8 April','https://www.health.gov.au/news/atagi-statement-on-astrazeneca-vaccine-in-response-to-new-vaccine-safety-concerns',1,'solid'),(37263,157063,1,'2021-05-10 23:11:18','2021-05-10 23:11:18','72033f31-395e-4a9f-90bb-02507e0e04a7','ATAGI statement - 23 April','https://www.health.gov.au/news/atagi-reinforce-recommendations-on-use-of-covid-19-vaccines-following-review-of-vaccine-safety-data-and-benefits',1,'solid'),(37264,157064,1,'2021-05-10 23:11:18','2021-05-10 23:11:18','a10526ef-f6d9-49dc-a410-ee8956f27026','Chief Medical Officer\'s response to ATAGI advice','https://www.health.gov.au/news/response-latest-atagi-advice',1,'solid'),(37265,157071,1,'2021-05-10 23:11:18','2021-05-10 23:11:18','ba04f93e-a0d3-4f95-af2a-42cbfc6b1e02','More information','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/current-status/public-health-directions/border-restrictions/essential-health-care',1,'solid'),(37266,157074,1,'2021-05-10 23:11:18','2021-05-10 23:11:18','03e8fd8c-af87-47f3-8f47-1aae8f55f151','Beyond Blue','https://coronavirus.beyondblue.org.au/',1,'solid'),(37267,157075,1,'2021-05-10 23:11:18','2021-05-10 23:11:18','bb526915-fadf-4533-b720-bdf29e0a2bc7','Life in Mind','https://www.lifeinmindaustralia.com.au/support-for-those-impacted-by-adverse-events/mental-health-support-for-covid-19',1,'solid'),(37268,157076,1,'2021-05-10 23:11:18','2021-05-10 23:11:18','6892f795-6050-41a6-94d8-475d59e0ce62','headspace','https://headspace.org.au/young-people/how-to-cope-with-stress-related-to-covid-19/',1,'solid'),(37269,157077,1,'2021-05-10 23:11:18','2021-05-10 23:11:18','b8b259c4-a330-48a2-aae3-0d0994578fe1','Lifeline','https://www.lifeline.org.au/get-help/topics/mental-health-and-wellbeing-during-the-coronavirus-covid-19-outbreak',1,'solid'),(37270,157078,1,'2021-05-10 23:11:18','2021-05-10 23:11:18','02c5c03d-c032-4891-be4b-f17db308e0c8','Emerging Minds','https://emergingminds.com.au/',1,'solid'),(37271,157084,1,'2021-05-10 23:11:18','2021-05-10 23:11:18','1e747d48-18de-4162-9cc1-8d981a6c26fa','St Vincent de Paul','https://www.vinnies.org.au/page/News/National/COVID_19_Update/',1,'solid'),(37272,157085,1,'2021-05-10 23:11:18','2021-05-10 23:11:18','fdd617dc-e296-4d55-8851-cb4e3dd2fc4c','Salvation Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(37273,157086,1,'2021-05-10 23:11:18','2021-05-10 23:11:18','bd23d294-f1d2-4094-bae8-bf70300f5f17','Wesley Mission','https://www.wesleymission.org.au/covid-19-information/',1,'solid'),(37274,157090,1,'2021-05-10 23:11:59','2021-05-10 23:11:59','8cd2ffac-2a31-4979-83c4-2491186b1895','About COVID-19 vaccines','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/about',1,'solid'),(37275,157091,1,'2021-05-10 23:11:59','2021-05-10 23:11:59','2f7b3348-6b9c-4738-a62b-de127841d257','Queensland vaccine strategy','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout',1,'solid'),(37276,157092,1,'2021-05-10 23:11:59','2021-05-10 23:11:59','801c5a46-1cda-4326-a8b8-af4fb5ef7280','Call the COVID-19 vaccination helpline','https://www.health.gov.au/contacts/national-coronavirus-and-covid-19-vaccine-helpline',1,'solid'),(37277,157093,1,'2021-05-10 23:11:59','2021-05-10 23:11:59','6db581c7-aedb-478c-b463-cbe918f300f6','Vaccine rollout data','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/australias-covid-19-vaccine-rollout',1,'solid'),(37278,157096,1,'2021-05-10 23:11:59','2021-05-10 23:11:59','fa1046fe-d07c-4064-94b0-4dbb3d5b6bef','Information for Aboriginal and Torres Strait Islander peoples','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aboriginal-and-torres-strait-islander-peoples-about-covid-19-vaccines',0,'solid'),(37279,157097,1,'2021-05-10 23:11:59','2021-05-10 23:11:59','41717e64-398a-4e83-829c-631d01c2fc6a','COVID-19 vaccine in your 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23:11:59','7e360f08-d405-49d7-b1a7-67c71ef5830a','Beyond Blue','https://coronavirus.beyondblue.org.au/',1,'solid'),(37287,157115,1,'2021-05-10 23:11:59','2021-05-10 23:11:59','1289c8f5-e71a-4212-9d59-97f9c088e16b','Life in Mind','https://www.lifeinmindaustralia.com.au/support-for-those-impacted-by-adverse-events/mental-health-support-for-covid-19',1,'solid'),(37288,157116,1,'2021-05-10 23:11:59','2021-05-10 23:11:59','2c05dabb-c9d5-438a-af83-479ebe824962','headspace','https://headspace.org.au/young-people/how-to-cope-with-stress-related-to-covid-19/',1,'solid'),(37289,157117,1,'2021-05-10 23:11:59','2021-05-10 23:11:59','efe16ad1-1096-4172-898d-6e6fb5fe125f','Lifeline','https://www.lifeline.org.au/get-help/topics/mental-health-and-wellbeing-during-the-coronavirus-covid-19-outbreak',1,'solid'),(37290,157118,1,'2021-05-10 23:11:59','2021-05-10 23:11:59','498e9b4e-4eca-4c8c-90f8-767456bdb1b4','Emerging Minds','https://emergingminds.com.au/',1,'solid'),(37291,157124,1,'2021-05-10 23:11:59','2021-05-10 23:11:59','57324ecd-c8c2-479e-a7ba-774f91fff0d3','St Vincent de Paul','https://www.vinnies.org.au/page/News/National/COVID_19_Update/',1,'solid'),(37292,157125,1,'2021-05-10 23:11:59','2021-05-10 23:11:59','1d18b76c-237c-4949-ad09-44397cb1b14f','Salvation Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(37293,157126,1,'2021-05-10 23:11:59','2021-05-10 23:11:59','6f826af0-375c-43cf-8cca-d50a2e75d1b6','Wesley Mission','https://www.wesleymission.org.au/covid-19-information/',1,'solid'),(37294,157131,1,'2021-05-10 23:12:00','2021-05-10 23:12:00','c5393cd6-5779-4e18-9413-a3de3d6d7187','About COVID-19 vaccines','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/about',1,'solid'),(37295,157132,1,'2021-05-10 23:12:00','2021-05-10 23:12:00','6094d977-0495-472e-a398-27acec899268','Queensland vaccine 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peoples','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aboriginal-and-torres-strait-islander-peoples-about-covid-19-vaccines',0,'solid'),(37299,157138,1,'2021-05-10 23:12:00','2021-05-10 23:12:00','398ec1b8-3a66-4fe0-81a3-40ea0dd9015e','COVID-19 vaccine in your language','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-in-your-language',1,'solid'),(37300,157139,1,'2021-05-10 23:12:00','2021-05-10 23:12:00','a324553c-e576-4eea-90ce-bd1e088f5425','Auslan vaccine-explainer videos','https://www.health.gov.au/news/health-alerts/novel-coronavirus-2019-ncov-health-alert/advice-for-people-at-risk-of-coronavirus-covid-19/coronavirus-covid-19-advice-for-people-with-disability#auslan-videos',1,'solid'),(37301,157140,1,'2021-05-10 23:12:00','2021-05-10 23:12:00','33f87066-d850-4ae6-bf27-3d8ecbb1b231','Information for aged care providers, workers and residents','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines',1,'solid'),(37302,157143,1,'2021-05-10 23:12:00','2021-05-10 23:12:00','9ba9ef83-8560-40ab-95b4-3ddb28359dca','ATAGI statement - 8 April','https://www.health.gov.au/news/atagi-statement-on-astrazeneca-vaccine-in-response-to-new-vaccine-safety-concerns',1,'solid'),(37303,157144,1,'2021-05-10 23:12:00','2021-05-10 23:12:00','5f4289d2-0ac7-410b-bda0-cadab2580c0a','ATAGI statement - 23 April','https://www.health.gov.au/news/atagi-reinforce-recommendations-on-use-of-covid-19-vaccines-following-review-of-vaccine-safety-data-and-benefits',1,'solid'),(37304,157145,1,'2021-05-10 23:12:00','2021-05-10 23:12:00','40bd2e83-9f34-4e1b-a803-9fc78fa088b4','Chief Medical Officer\'s response to ATAGI advice','https://www.health.gov.au/news/response-latest-atagi-advice',1,'solid'),(37305,157152,1,'2021-05-10 23:12:00','2021-05-10 23:12:00','3c80a391-410c-436c-8c9a-a395a31842dc','More information','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/current-status/public-health-directions/border-restrictions/essential-health-care',1,'solid'),(37306,157155,1,'2021-05-10 23:12:00','2021-05-10 23:12:00','e7341cd6-78b9-4097-966d-594d6f56b62a','Beyond Blue','https://coronavirus.beyondblue.org.au/',1,'solid'),(37307,157156,1,'2021-05-10 23:12:00','2021-05-10 23:12:00','2ff9c597-a78c-4b35-84f2-74abf094c379','Life in Mind','https://www.lifeinmindaustralia.com.au/support-for-those-impacted-by-adverse-events/mental-health-support-for-covid-19',1,'solid'),(37308,157157,1,'2021-05-10 23:12:00','2021-05-10 23:12:00','079da952-d81f-405e-a93a-c87b66c95be2','headspace','https://headspace.org.au/young-people/how-to-cope-with-stress-related-to-covid-19/',1,'solid'),(37309,157158,1,'2021-05-10 23:12:00','2021-05-10 23:12:00','f8fdd143-90ce-46c6-a2fc-ad1b7c4c49c7','Lifeline','https://www.lifeline.org.au/get-help/topics/mental-health-and-wellbeing-during-the-coronavirus-covid-19-outbreak',1,'solid'),(37310,157159,1,'2021-05-10 23:12:00','2021-05-10 23:12:00','9e6a0d29-7102-42ed-a1c8-3b2a92420c95','Emerging Minds','https://emergingminds.com.au/',1,'solid'),(37311,157165,1,'2021-05-10 23:12:00','2021-05-10 23:12:00','34b1dec2-2688-4108-87d8-5cfdb0892eb9','St Vincent de Paul','https://www.vinnies.org.au/page/News/National/COVID_19_Update/',1,'solid'),(37312,157166,1,'2021-05-10 23:12:00','2021-05-10 23:12:00','56dcd45c-9fff-4b56-998e-3d28d60446c6','Salvation Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(37313,157167,1,'2021-05-10 23:12:00','2021-05-10 23:12:00','44f4261f-9649-457e-9b9c-3241c493d14b','Wesley Mission','https://www.wesleymission.org.au/covid-19-information/',1,'solid'),(37314,157172,1,'2021-05-10 23:12:09','2021-05-10 23:12:09','bc8bf6d8-fc7b-4220-9301-3b4ba28405f5','About COVID-19 vaccines','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/about',1,'solid'),(37315,157173,1,'2021-05-10 23:12:09','2021-05-10 23:12:09','14904891-4dcd-40a0-8392-62c45ad1bdab','Queensland vaccine strategy','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout',1,'solid'),(37316,157174,1,'2021-05-10 23:12:09','2021-05-10 23:12:09','bc87fc68-fe92-446b-a404-63bf59940d0a','Call the COVID-19 vaccination helpline','https://www.health.gov.au/contacts/national-coronavirus-and-covid-19-vaccine-helpline',1,'solid'),(37317,157175,1,'2021-05-10 23:12:09','2021-05-10 23:12:09','e2590efe-c128-4457-8008-fc60b529d136','Vaccine rollout data','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/australias-covid-19-vaccine-rollout',1,'solid'),(37318,157178,1,'2021-05-10 23:12:09','2021-05-10 23:12:09','846179e7-1b6e-4d11-b966-5e5f44017ca0','Information for Aboriginal and Torres Strait Islander peoples','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aboriginal-and-torres-strait-islander-peoples-about-covid-19-vaccines',0,'solid'),(37319,157179,1,'2021-05-10 23:12:09','2021-05-10 23:12:09','ac339d70-8577-44d6-913e-fea6a242c4e5','COVID-19 vaccine in your language','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-in-your-language',1,'solid'),(37320,157180,1,'2021-05-10 23:12:09','2021-05-10 23:12:09','80ee4335-e940-4659-943b-6bf785b93864','Auslan vaccine-explainer 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April','https://www.health.gov.au/news/atagi-reinforce-recommendations-on-use-of-covid-19-vaccines-following-review-of-vaccine-safety-data-and-benefits',1,'solid'),(37324,157186,1,'2021-05-10 23:12:09','2021-05-10 23:12:09','bed2aad6-851d-45bd-bff6-417522407aca','Chief Medical Officer\'s response to ATAGI advice','https://www.health.gov.au/news/response-latest-atagi-advice',1,'solid'),(37325,157193,1,'2021-05-10 23:12:09','2021-05-10 23:12:09','87deed6b-65ba-4e09-a1eb-238f03f3fc63','More information','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/current-status/public-health-directions/border-restrictions/essential-health-care',1,'solid'),(37326,157196,1,'2021-05-10 23:12:09','2021-05-10 23:12:09','1aaba35f-497b-4bcf-9a8a-0166c2745b24','Beyond Blue','https://coronavirus.beyondblue.org.au/',1,'solid'),(37327,157197,1,'2021-05-10 23:12:09','2021-05-10 23:12:09','8d6f2ed8-148d-4fae-a3a4-0a72c6d9b577','Life in Mind','https://www.lifeinmindaustralia.com.au/support-for-those-impacted-by-adverse-events/mental-health-support-for-covid-19',1,'solid'),(37328,157198,1,'2021-05-10 23:12:09','2021-05-10 23:12:09','f7da32d9-0a83-4bc5-a8a4-281e5ff192a0','headspace','https://headspace.org.au/young-people/how-to-cope-with-stress-related-to-covid-19/',1,'solid'),(37329,157199,1,'2021-05-10 23:12:09','2021-05-10 23:12:09','25f2cb21-1182-4d63-8721-7120462ee572','Lifeline','https://www.lifeline.org.au/get-help/topics/mental-health-and-wellbeing-during-the-coronavirus-covid-19-outbreak',1,'solid'),(37330,157200,1,'2021-05-10 23:12:09','2021-05-10 23:12:09','2de1567f-10de-4236-aaa3-66d8f1518f07','Emerging Minds','https://emergingminds.com.au/',1,'solid'),(37331,157206,1,'2021-05-10 23:12:10','2021-05-10 23:12:10','eeef0b84-d80b-4c56-9c3f-6d78bf70e6f5','St Vincent de Paul','https://www.vinnies.org.au/page/News/National/COVID_19_Update/',1,'solid'),(37332,157207,1,'2021-05-10 23:12:10','2021-05-10 23:12:10','1ed3d824-756f-4926-8223-2e53484b251d','Salvation Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(37333,157208,1,'2021-05-10 23:12:10','2021-05-10 23:12:10','f01d1df8-c12c-42cd-849b-8ab3356e5048','Wesley Mission','https://www.wesleymission.org.au/covid-19-information/',1,'solid'),(37334,157213,1,'2021-05-10 23:57:04','2021-05-10 23:57:05','948cb7c3-ab6d-4f29-8f76-bcebcf4991c1','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37335,157214,1,'2021-05-10 23:57:04','2021-05-10 23:57:05','d767fd4e-b885-4091-a1f4-7c7d44c77e9f','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37336,157217,1,'2021-05-10 23:57:04','2021-05-10 23:57:04','753f66db-8c45-4b59-a78a-a4494343a630','Phase 1B rollout FAQs',NULL,1,'solid'),(37337,157220,1,'2021-05-10 23:57:04','2021-05-10 23:57:04','e22ba748-0ecf-4a78-a6bd-167b52727cdb','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37338,157226,1,'2021-05-10 23:57:04','2021-05-10 23:57:04','c23720e4-b523-4191-8c0c-db3afb723048','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37339,157229,1,'2021-05-10 23:57:04','2021-05-10 23:57:04','ba305613-6910-416a-9d40-2e0462c5912e','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37340,157231,1,'2021-05-10 23:57:04','2021-05-10 23:57:04','61f98a26-42f9-4c4b-b4ea-aeb5b1a79351','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37341,157233,1,'2021-05-10 23:57:04','2021-05-10 23:57:04','980b2c7b-501b-4289-be46-615514891f9c','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37342,157236,1,'2021-05-10 23:57:04','2021-05-10 23:57:04','49af004b-c4be-4378-9d3e-aacb0009ac55','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37343,157238,1,'2021-05-10 23:57:04','2021-05-10 23:57:04','8b2a88e8-7800-4e6a-a7c2-8f661b9e9895','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37344,157240,1,'2021-05-10 23:57:04','2021-05-10 23:57:04','59f2bebf-cf8a-480d-b745-d254d46b7c61','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37345,157243,1,'2021-05-10 23:57:04','2021-05-10 23:57:04','7cc61168-de9c-4b6e-b42c-c5482a06b3ee','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37346,157244,1,'2021-05-10 23:57:04','2021-05-10 23:57:04','baa43390-9b23-4f30-8f94-d7259d979430','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37347,157247,1,'2021-05-10 23:57:04','2021-05-10 23:57:04','fc535dee-53e3-4e78-8abb-7e3db1ecf443','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37348,157250,1,'2021-05-10 23:57:05','2021-05-10 23:57:05','6b1aee1d-c83f-46ae-aeb0-e3b3f4bf9119','Subscribe to updates',NULL,1,'solid'),(37349,157252,1,'2021-05-10 23:57:05','2021-05-10 23:57:05','001635ef-6ada-4def-8c3e-f85c64e57738','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37350,157253,1,'2021-05-10 23:57:05','2021-05-10 23:57:05','ebfdc8e3-0748-425e-828a-cdcdc2bbf4d0','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37351,157256,1,'2021-05-10 23:57:06','2021-05-10 23:57:06','5e471b90-1601-48ea-a385-62fa0c122977','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37352,157257,1,'2021-05-10 23:57:06','2021-05-10 23:57:06','099d99fe-e82c-4ef1-8349-48560ae21024','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37353,157260,1,'2021-05-10 23:57:06','2021-05-10 23:57:06','07499d4a-f674-4184-8999-fe52ece8b13a','Phase 1B rollout FAQs',NULL,1,'solid'),(37354,157263,1,'2021-05-10 23:57:06','2021-05-10 23:57:06','4fe706bb-d31d-4991-bddd-6454615fc354','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37355,157269,1,'2021-05-10 23:57:06','2021-05-10 23:57:06','b7491144-beb5-4fe0-b850-9300e7eb758d','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37356,157272,1,'2021-05-10 23:57:06','2021-05-10 23:57:06','90629e7f-4161-4093-9ee0-a4ff2d0dec1e','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37357,157274,1,'2021-05-10 23:57:06','2021-05-10 23:57:06','6c2c0047-579a-444a-a41e-ed14c77dd551','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37358,157276,1,'2021-05-10 23:57:06','2021-05-10 23:57:06','c556d06a-eafa-435f-9735-6d1771b184cd','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37359,157279,1,'2021-05-10 23:57:06','2021-05-10 23:57:06','92e91840-cbfe-44e8-8817-180ff3c2c010','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37360,157281,1,'2021-05-10 23:57:06','2021-05-10 23:57:06','8ce7b1f8-8fb6-45f7-a6ba-2416bbf677c5','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37361,157283,1,'2021-05-10 23:57:06','2021-05-10 23:57:06','31f643c8-6982-4255-a979-732d17f60726','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37362,157286,1,'2021-05-10 23:57:06','2021-05-10 23:57:06','25b1a88a-5be5-4e49-bc50-85b7e9ed4b86','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37363,157287,1,'2021-05-10 23:57:06','2021-05-10 23:57:06','d24d86b3-d219-4ee7-ae80-7f76e3572562','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37364,157290,1,'2021-05-10 23:57:06','2021-05-10 23:57:06','41ec79dd-5337-4d69-a4d9-922709f572c9','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37365,157293,1,'2021-05-10 23:57:07','2021-05-10 23:57:07','c5162ac1-e3dd-4cc8-92d2-2885ad0169c8','Subscribe to updates',NULL,1,'solid'),(37366,157295,1,'2021-05-10 23:57:07','2021-05-10 23:57:07','e487385d-1bf9-46a1-96d5-5c5565760739','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37367,157296,1,'2021-05-10 23:57:07','2021-05-10 23:57:07','21104574-5082-4788-8210-2854db0c684f','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37368,157299,1,'2021-05-11 00:00:08','2021-05-11 00:00:08','07d2ab04-8f19-4931-a339-44d29e1693ac','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37369,157300,1,'2021-05-11 00:00:08','2021-05-11 00:00:08','2ae110d8-a21b-4264-b8a7-eaccca3fa3bc','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37370,157303,1,'2021-05-11 00:00:08','2021-05-11 00:00:08','0ef2121f-c749-4979-a616-841285dbd557','Phase 1B rollout FAQs',NULL,1,'solid'),(37371,157306,1,'2021-05-11 00:00:08','2021-05-11 00:00:08','eea8b7cb-0e15-47ea-a0aa-6e050f6d5676','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37372,157312,1,'2021-05-11 00:00:08','2021-05-11 00:00:08','39c1e91c-6c18-4b0f-ab61-115524d382cf','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37373,157315,1,'2021-05-11 00:00:08','2021-05-11 00:00:08','aa6fdd61-c4c7-4ba1-8fd5-3931134d6272','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37374,157317,1,'2021-05-11 00:00:08','2021-05-11 00:00:08','0ecb7c2e-b032-421b-b163-ab60694d2ec4','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37375,157319,1,'2021-05-11 00:00:08','2021-05-11 00:00:08','1689d785-a23b-40a6-afa4-76a081f1d833','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37376,157322,1,'2021-05-11 00:00:08','2021-05-11 00:00:08','55d4571c-dbd1-4d03-967f-05f2e6a60b31','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37377,157324,1,'2021-05-11 00:00:08','2021-05-11 00:00:08','f03cd008-f276-4f21-bf1f-5e0e618995f8','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37378,157326,1,'2021-05-11 00:00:08','2021-05-11 00:00:08','6927498d-56b1-487f-a60f-869093fe58f3','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37379,157329,1,'2021-05-11 00:00:08','2021-05-11 00:00:08','a9b6b0e2-8c7d-4e10-b84e-d0c61ef7862c','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37380,157330,1,'2021-05-11 00:00:08','2021-05-11 00:00:08','6b9d8daa-d104-48c5-bb84-60ba6f4834ff','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37381,157333,1,'2021-05-11 00:00:08','2021-05-11 00:00:08','93118303-df14-48c1-9bb1-27c4453dd104','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37382,157336,1,'2021-05-11 00:00:08','2021-05-11 00:00:08','b91b4a7c-f5ac-4f06-a4c9-52d6d9ec612d','Subscribe to updates',NULL,1,'solid'),(37383,157338,1,'2021-05-11 00:00:08','2021-05-11 00:00:08','91b9a157-145d-45d4-995c-4da01e79ef63','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37384,157339,1,'2021-05-11 00:00:08','2021-05-11 00:00:08','0f625658-8948-40e5-96a6-7315eefb14c1','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37385,157342,1,'2021-05-11 00:00:10','2021-05-11 00:00:10','db24d220-f2ec-4b76-8551-bfceff8c2564','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37386,157343,1,'2021-05-11 00:00:10','2021-05-11 00:00:10','d20c8c64-98a5-4925-ba44-0340e7430007','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37387,157346,1,'2021-05-11 00:00:10','2021-05-11 00:00:10','88854a5b-7a74-48f3-b0ab-d1781d84bad8','Phase 1B rollout FAQs',NULL,1,'solid'),(37388,157349,1,'2021-05-11 00:00:10','2021-05-11 00:00:10','476adfd3-ca0d-450b-a75c-ed5fa475e4ee','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37389,157355,1,'2021-05-11 00:00:10','2021-05-11 00:00:10','344312db-03f0-4277-a37f-0f5e058e8afb','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37390,157358,1,'2021-05-11 00:00:10','2021-05-11 00:00:10','7f15a21f-3db0-4023-8919-d21b75229277','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37391,157360,1,'2021-05-11 00:00:10','2021-05-11 00:00:10','1755ca77-ac1a-4b71-b8f5-074ae076e300','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37392,157362,1,'2021-05-11 00:00:10','2021-05-11 00:00:10','47649e56-2a6c-4357-bc78-97f25d68af6f','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37393,157365,1,'2021-05-11 00:00:10','2021-05-11 00:00:10','fc9c09ea-0ff8-4f9b-94f5-cdad4488ae28','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37394,157367,1,'2021-05-11 00:00:10','2021-05-11 00:00:10','9e460a80-c710-43bb-8c30-b59b5de3a97c','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37395,157369,1,'2021-05-11 00:00:10','2021-05-11 00:00:10','a52ffec6-5212-456c-ac2d-a8d1b2589953','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37396,157372,1,'2021-05-11 00:00:10','2021-05-11 00:00:10','f943d28e-b853-40dd-ae49-401f1fa0c7a6','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37397,157373,1,'2021-05-11 00:00:10','2021-05-11 00:00:10','2fe809b7-1453-4cf5-b3b6-c8444589b3e8','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37398,157376,1,'2021-05-11 00:00:10','2021-05-11 00:00:10','95a301c6-94e6-4a34-ac41-8da33b8a3b0d','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37399,157379,1,'2021-05-11 00:00:10','2021-05-11 00:00:10','9d4cc6c4-ebea-4ad3-a679-82a5447109b0','Subscribe to updates',NULL,1,'solid'),(37400,157381,1,'2021-05-11 00:00:10','2021-05-11 00:00:10','d3e3f673-badf-4e13-9592-756d67191e7d','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37401,157382,1,'2021-05-11 00:00:10','2021-05-11 00:00:10','d2ad042b-56b2-4fc0-9b90-87e3a5575221','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37402,157385,1,'2021-05-11 00:00:14','2021-05-11 00:00:14','689f627e-4e35-4be8-a82c-7abadf78aa1e','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37403,157386,1,'2021-05-11 00:00:14','2021-05-11 00:00:14','a5264e26-1c5e-4530-a2f1-641eb1d9b87f','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37404,157389,1,'2021-05-11 00:00:14','2021-05-11 00:00:14','430ce033-be3d-4ebd-8df6-916f40951bfc','Phase 1B rollout FAQs',NULL,1,'solid'),(37405,157392,1,'2021-05-11 00:00:14','2021-05-11 00:00:14','835eed2e-6636-43fa-b8fc-585f952366a2','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37406,157398,1,'2021-05-11 00:00:14','2021-05-11 00:00:14','e340059e-0b7c-43fc-985f-ff9e71dd7e2b','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37407,157401,1,'2021-05-11 00:00:14','2021-05-11 00:00:14','a14f13b9-04b6-4e3b-84c9-bffc2f14cd45','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37408,157403,1,'2021-05-11 00:00:14','2021-05-11 00:00:14','14868985-5d9d-4822-b23b-498ca602d85c','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37409,157405,1,'2021-05-11 00:00:14','2021-05-11 00:00:14','a165db9e-a54b-4688-a1cc-b7c33c0e1181','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37410,157408,1,'2021-05-11 00:00:14','2021-05-11 00:00:14','671a752b-b1b1-4088-84d3-45b39970ba7e','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37411,157410,1,'2021-05-11 00:00:14','2021-05-11 00:00:14','9a30eb24-b8cb-4ab9-b3f3-3b93d9bfd97c','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37412,157412,1,'2021-05-11 00:00:14','2021-05-11 00:00:14','8af23c60-7813-43d1-9fcd-e1329eee5104','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37413,157415,1,'2021-05-11 00:00:14','2021-05-11 00:00:14','dce0759b-21f7-4af6-96a2-23fbe1b9cab4','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37414,157416,1,'2021-05-11 00:00:14','2021-05-11 00:00:14','dba68535-91d1-471f-8c33-74d08ff1b7fa','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37415,157419,1,'2021-05-11 00:00:14','2021-05-11 00:00:14','6b294b23-ab9d-4aba-bd41-9f3965019ec6','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37416,157422,1,'2021-05-11 00:00:14','2021-05-11 00:00:14','204b8ef5-362e-43ec-bbf4-a4563303b456','Subscribe to updates',NULL,1,'solid'),(37417,157424,1,'2021-05-11 00:00:14','2021-05-11 00:00:14','56e96478-b936-4708-8ab8-6065c8f8df8b','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37418,157425,1,'2021-05-11 00:00:14','2021-05-11 00:00:14','8b608e56-c759-4242-947f-a5183c26cd47','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37419,157428,1,'2021-05-11 00:01:48','2021-05-11 00:01:48','30f5bbdb-6fd5-4617-a1fe-ada865b28d45','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37420,157429,1,'2021-05-11 00:01:48','2021-05-11 00:01:48','200451ba-6110-4e84-9577-4d59bc503c67','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37421,157432,1,'2021-05-11 00:01:48','2021-05-11 00:01:48','288cf236-0767-489c-89e0-f371d43aa580','Phase 1B rollout FAQs',NULL,1,'solid'),(37422,157435,1,'2021-05-11 00:01:48','2021-05-11 00:01:48','b53e402b-4085-43d5-8f90-433f03975370','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37423,157441,1,'2021-05-11 00:01:48','2021-05-11 00:01:48','fb9722b7-4fa3-4e56-a398-1254522d7166','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37424,157444,1,'2021-05-11 00:01:48','2021-05-11 00:01:48','cfc4eb73-39b1-4ddf-9531-eabfda8414d9','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37425,157446,1,'2021-05-11 00:01:48','2021-05-11 00:01:48','a986bba5-e85e-4a53-b63a-9298291f58ff','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37426,157448,1,'2021-05-11 00:01:48','2021-05-11 00:01:48','7deec15c-fe9b-4af1-8d9e-68c632ffdc91','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37427,157451,1,'2021-05-11 00:01:48','2021-05-11 00:01:48','9b52f85e-0d26-4ff4-abc8-37201d353eae','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37428,157453,1,'2021-05-11 00:01:48','2021-05-11 00:01:48','4c18e7f4-2aaf-4545-a5e4-a57630c83d0d','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37429,157455,1,'2021-05-11 00:01:48','2021-05-11 00:01:48','32868d21-e347-406d-8f69-74dba17eacee','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37430,157458,1,'2021-05-11 00:01:48','2021-05-11 00:01:48','b0eab996-36c7-4320-869a-bb76cb437a3e','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37431,157459,1,'2021-05-11 00:01:48','2021-05-11 00:01:48','8fd0ae9c-228d-49bc-8af0-21b8b137aca4','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37432,157462,1,'2021-05-11 00:01:48','2021-05-11 00:01:48','f7778766-b381-4ae2-8c10-4ad6f631dcb5','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37433,157465,1,'2021-05-11 00:01:48','2021-05-11 00:01:48','3bc91e26-12da-4f68-ba04-92e8506571d2','Subscribe to updates',NULL,1,'solid'),(37434,157467,1,'2021-05-11 00:01:48','2021-05-11 00:01:48','3099fb04-b0c1-4503-b597-604557ff6aab','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37435,157468,1,'2021-05-11 00:01:48','2021-05-11 00:01:48','92fd7714-2f5e-4bff-b3b1-a0e4bb6daab8','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37436,157471,1,'2021-05-11 00:03:44','2021-05-11 00:03:44','071d369d-c5a3-42e8-9233-0a4282454b6a','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37437,157472,1,'2021-05-11 00:03:44','2021-05-11 00:03:44','902821b4-0c4c-494a-a78a-1f8cd63a2222','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37438,157475,1,'2021-05-11 00:03:44','2021-05-11 00:03:44','dba27bd8-691f-49ec-a7cf-125f1a0287aa','Phase 1B rollout FAQs',NULL,1,'solid'),(37439,157478,1,'2021-05-11 00:03:44','2021-05-11 00:03:44','3ab7708a-9116-4b76-a390-5131f7372c38','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37440,157484,1,'2021-05-11 00:03:44','2021-05-11 00:03:44','935e5f35-b174-4f2c-9ada-1d9bb2781dd3','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37441,157487,1,'2021-05-11 00:03:44','2021-05-11 00:03:44','9351276b-e99a-48ac-a0c7-7f02ecc6586d','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37442,157489,1,'2021-05-11 00:03:44','2021-05-11 00:03:44','75463df4-445d-40fe-8afb-bcc8a5d049a7','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37443,157491,1,'2021-05-11 00:03:44','2021-05-11 00:03:44','f02aba17-fcfa-4130-95c3-774a28dcda36','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37444,157494,1,'2021-05-11 00:03:44','2021-05-11 00:03:44','513d9677-5595-4759-9693-449ddcb58b44','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37445,157496,1,'2021-05-11 00:03:44','2021-05-11 00:03:44','834ceb1a-230d-48f6-a376-29e405206832','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37446,157498,1,'2021-05-11 00:03:44','2021-05-11 00:03:44','6d84ad11-b5f6-4f37-90e0-1e4dc4fab7e8','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37447,157501,1,'2021-05-11 00:03:44','2021-05-11 00:03:44','90ecf3d7-84e5-4759-8eb6-cf295f04231e','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37448,157502,1,'2021-05-11 00:03:44','2021-05-11 00:03:44','f336c99e-5468-4450-8141-de4b0ca57550','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37449,157505,1,'2021-05-11 00:03:44','2021-05-11 00:03:44','87444cf6-1994-47d7-939f-f374d3885022','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37450,157508,1,'2021-05-11 00:03:44','2021-05-11 00:03:44','9636d2c1-97fa-4862-9c86-393cb180c6fd','Subscribe to updates',NULL,1,'solid'),(37451,157510,1,'2021-05-11 00:03:44','2021-05-11 00:03:44','833dc5d9-19e3-4d5f-9926-a59801549217','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37452,157511,1,'2021-05-11 00:03:44','2021-05-11 00:03:44','f41c6356-400d-45ac-9091-cc3d14ecec43','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37453,157514,1,'2021-05-11 00:03:50','2021-05-11 00:03:50','10b5007b-c434-455d-a946-f74d8cc420fe','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37454,157515,1,'2021-05-11 00:03:50','2021-05-11 00:03:50','e8eab188-1ee7-4736-a7ae-229db72e9050','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37455,157518,1,'2021-05-11 00:03:50','2021-05-11 00:03:50','d5413f66-d25e-43c6-b08b-8ffec345fdfc','Phase 1B rollout FAQs',NULL,1,'solid'),(37456,157521,1,'2021-05-11 00:03:50','2021-05-11 00:03:50','b22b2bd9-8387-464f-bcbf-563a9d732aad','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37457,157527,1,'2021-05-11 00:03:50','2021-05-11 00:03:50','448cb807-182d-4577-ad51-b562cbb64d21','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37458,157530,1,'2021-05-11 00:03:50','2021-05-11 00:03:50','33f3e220-55e0-4fba-9d37-b40af5be3e6d','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37459,157532,1,'2021-05-11 00:03:50','2021-05-11 00:03:50','9a4d71c4-146e-40ce-9cc5-607add4c0cd8','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37460,157534,1,'2021-05-11 00:03:50','2021-05-11 00:03:50','37ec4772-b421-4fc7-8e56-d6c948f19afa','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37461,157537,1,'2021-05-11 00:03:50','2021-05-11 00:03:50','a7e7f72b-54af-4ee7-932b-4de7c7492aa2','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37462,157539,1,'2021-05-11 00:03:50','2021-05-11 00:03:50','285d4ed7-35b0-4c62-addd-61a4e08fbd72','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37463,157541,1,'2021-05-11 00:03:51','2021-05-11 00:03:51','2fda6ebe-352f-4ba3-afad-d6f06f5c2de1','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37464,157544,1,'2021-05-11 00:03:51','2021-05-11 00:03:51','8d0a52f7-3124-43ce-b4d0-184b89fdd6a1','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37465,157545,1,'2021-05-11 00:03:51','2021-05-11 00:03:51','c031cab3-c7f3-44d6-9417-53272c8f671b','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37466,157548,1,'2021-05-11 00:03:51','2021-05-11 00:03:51','59f88e06-ea9d-4cf3-913b-9f9a226c113b','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37467,157551,1,'2021-05-11 00:03:51','2021-05-11 00:03:51','8a6da4c4-3a8d-4909-9180-7dbe491b1034','Subscribe to updates',NULL,1,'solid'),(37468,157553,1,'2021-05-11 00:03:51','2021-05-11 00:03:51','dbbe115e-ea06-450f-aee2-434c9a290e23','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37469,157554,1,'2021-05-11 00:03:51','2021-05-11 00:03:51','2b929c32-707b-42f0-84cd-3ef7a3517a0a','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37470,157557,1,'2021-05-11 00:04:11','2021-05-11 00:04:11','90326192-09be-49ca-963e-97c9c2390557','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37471,157558,1,'2021-05-11 00:04:11','2021-05-11 00:04:11','caeec149-5ede-4fbd-a2e1-da5e6b511ef9','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37472,157561,1,'2021-05-11 00:04:11','2021-05-11 00:04:11','8fd3cd09-80c3-4bcf-98fd-f01dde104717','Phase 1B rollout FAQs',NULL,1,'solid'),(37473,157564,1,'2021-05-11 00:04:12','2021-05-11 00:04:12','65eaa24f-1d0a-46a8-b1db-f4c9c5287b93','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37474,157570,1,'2021-05-11 00:04:12','2021-05-11 00:04:12','9ce0da67-302a-44e5-b932-8115cef7c340','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37475,157573,1,'2021-05-11 00:04:12','2021-05-11 00:04:12','b3bf18f1-352d-407b-bb12-9e9f7f43da85','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37476,157575,1,'2021-05-11 00:04:12','2021-05-11 00:04:12','1a6f38d7-fbd0-46fd-b1bf-5d4b983d9474','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37477,157577,1,'2021-05-11 00:04:12','2021-05-11 00:04:12','dfec10cd-c1d7-4955-98df-9d0e5e8153b3','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37478,157580,1,'2021-05-11 00:04:12','2021-05-11 00:04:12','7f831258-6631-4eaf-84f1-9e5705daccc1','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37479,157582,1,'2021-05-11 00:04:12','2021-05-11 00:04:12','281839f8-add1-4d9d-b255-4ef749f22346','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37480,157584,1,'2021-05-11 00:04:12','2021-05-11 00:04:12','f197c023-089c-4f66-9769-c7408c359609','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37481,157587,1,'2021-05-11 00:04:12','2021-05-11 00:04:12','975e2b32-6564-4acc-9c53-bdae1c11050d','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37482,157588,1,'2021-05-11 00:04:12','2021-05-11 00:04:12','83d646f1-ab49-4d16-ac5e-c10761658139','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37483,157591,1,'2021-05-11 00:04:12','2021-05-11 00:04:12','508648a4-44a3-44b3-bb8e-6747037e171a','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37484,157594,1,'2021-05-11 00:04:12','2021-05-11 00:04:12','2c420b52-d968-44bf-913c-d56a38c334a3','Subscribe to updates',NULL,1,'solid'),(37485,157596,1,'2021-05-11 00:04:12','2021-05-11 00:04:12','659bcae1-e721-4ea0-945b-1bbafff7b06f','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37486,157597,1,'2021-05-11 00:04:12','2021-05-11 00:04:12','1844f89b-d637-49d3-be9b-7fb0ce608bbc','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37487,157600,1,'2021-05-11 00:04:18','2021-05-11 00:04:18','1db3dad5-5310-40be-bd5f-64327d82a50e','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37488,157601,1,'2021-05-11 00:04:18','2021-05-11 00:04:18','d4a6fb3d-8600-431c-b959-0fea8bfb41eb','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37489,157604,1,'2021-05-11 00:04:18','2021-05-11 00:04:18','6e82d790-cfbd-4679-ba07-c930ee336bbf','Phase 1B rollout FAQs',NULL,1,'solid'),(37490,157607,1,'2021-05-11 00:04:18','2021-05-11 00:04:18','65436cc5-760a-42d4-aefe-ee636aec86cb','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37491,157613,1,'2021-05-11 00:04:18','2021-05-11 00:04:18','60776b89-fbb0-4fea-89f1-c8981df3a66d','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37492,157616,1,'2021-05-11 00:04:18','2021-05-11 00:04:18','59ac65ed-8224-493d-bd80-dd71aacf6df1','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37493,157618,1,'2021-05-11 00:04:18','2021-05-11 00:04:18','88bfc627-a394-4dbc-99b7-92f220780e2f','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37494,157620,1,'2021-05-11 00:04:18','2021-05-11 00:04:18','521ddd23-b091-4e51-94d4-cafdb77dfeef','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37495,157623,1,'2021-05-11 00:04:18','2021-05-11 00:04:18','e0c59ac5-1966-47d2-a920-d01d814a055e','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37496,157625,1,'2021-05-11 00:04:18','2021-05-11 00:04:18','3d283b1c-263b-4da0-abb3-90dfc3d72899','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37497,157627,1,'2021-05-11 00:04:18','2021-05-11 00:04:18','1266ba49-10db-4de3-8ffd-0e70a503d79c','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37498,157630,1,'2021-05-11 00:04:18','2021-05-11 00:04:18','02a00764-f3c8-42d8-a0dd-1667dddc43b9','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37499,157631,1,'2021-05-11 00:04:18','2021-05-11 00:04:18','2ee2b0ea-22dc-44cf-8435-b563d9af238d','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37500,157634,1,'2021-05-11 00:04:18','2021-05-11 00:04:18','9692ecb3-cda7-4cb7-8c80-9be6234d2c19','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37501,157637,1,'2021-05-11 00:04:18','2021-05-11 00:04:18','8bdd7b1a-ce86-4733-8d89-0e38035f5bac','Subscribe to updates',NULL,1,'solid'),(37502,157639,1,'2021-05-11 00:04:18','2021-05-11 00:04:18','6b38ff36-128d-4388-9a92-7bd25108dda6','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37503,157640,1,'2021-05-11 00:04:18','2021-05-11 00:04:18','b0aba904-6783-4ef8-a704-db0811e6440b','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37504,157652,1,'2021-05-11 01:16:14','2021-05-11 01:16:14','55eecfe2-70ea-439d-928e-3947e903373f','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37505,157653,1,'2021-05-11 01:16:14','2021-05-11 01:16:14','82c9b27a-a766-49ab-b4eb-150f97bfb9f5','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37506,157656,1,'2021-05-11 01:16:14','2021-05-11 01:16:14','5154ab44-ecf8-4ae2-8e1f-3b219ff1489a','Phase 1B rollout FAQs',NULL,1,'solid'),(37507,157659,1,'2021-05-11 01:16:14','2021-05-11 01:16:14','fb25bc86-8771-4ba2-b050-328b478868e4','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37508,157665,1,'2021-05-11 01:16:14','2021-05-11 01:16:14','ad1d6e25-74bb-4a27-9554-721c304a9344','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37509,157668,1,'2021-05-11 01:16:14','2021-05-11 01:16:14','a2f59d11-6092-4231-9f9c-a5296edc3129','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37510,157670,1,'2021-05-11 01:16:14','2021-05-11 01:16:14','5f6796ba-1077-4ff3-95b8-753a19924e70','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37511,157672,1,'2021-05-11 01:16:14','2021-05-11 01:16:14','c09e4370-1be7-4f76-ac23-7b301cb30d41','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37512,157675,1,'2021-05-11 01:16:14','2021-05-11 01:16:14','a16b3836-846c-46ea-a8ac-bc616be75767','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37513,157677,1,'2021-05-11 01:16:14','2021-05-11 01:16:14','a866d0aa-c8ec-4039-b931-8babdc372b05','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37514,157679,1,'2021-05-11 01:16:14','2021-05-11 01:16:14','f07c91ce-b1f8-4d05-98dd-a647c6c693cd','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37515,157682,1,'2021-05-11 01:16:14','2021-05-11 01:16:14','6c7f7456-8503-44a5-a66e-7726c3cda31c','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37516,157683,1,'2021-05-11 01:16:14','2021-05-11 01:16:14','fe0454c5-ca4e-42ed-be0a-91e5664d6eed','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37517,157686,1,'2021-05-11 01:16:14','2021-05-11 01:16:14','2085f018-2c36-4316-add1-86cd59b0c40b','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37518,157689,1,'2021-05-11 01:16:14','2021-05-11 01:16:14','aa8273d3-1410-4eb6-86af-566ffb8de753','Subscribe to updates',NULL,1,'solid'),(37519,157691,1,'2021-05-11 01:16:14','2021-05-11 01:16:14','fe31b31c-ef51-4e5f-8443-e57ffabef214','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37520,157692,1,'2021-05-11 01:16:14','2021-05-11 01:16:14','871c59f5-b6d4-4114-b59a-277bd4ea556e','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37521,157695,1,'2021-05-11 01:17:30','2021-05-11 01:17:30','5e90fee3-fc7a-4c6e-a90c-acab84b00e7b','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37522,157696,1,'2021-05-11 01:17:30','2021-05-11 01:17:30','9100ccb6-3155-4181-a61f-d327ef2e38cb','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37523,157699,1,'2021-05-11 01:17:30','2021-05-11 01:17:30','8e82b7af-f0e2-4484-9e31-b5186e5a6834','Phase 1B rollout FAQs',NULL,1,'solid'),(37524,157702,1,'2021-05-11 01:17:30','2021-05-11 01:17:30','26670a8b-df59-46ef-89eb-e503cc434a2a','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37525,157708,1,'2021-05-11 01:17:30','2021-05-11 01:17:30','2dd4d333-514c-4283-a43d-84126198486e','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37526,157711,1,'2021-05-11 01:17:30','2021-05-11 01:17:30','02c7f7f6-583b-4e67-a08c-f43f30145f2e','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37527,157713,1,'2021-05-11 01:17:30','2021-05-11 01:17:30','a1b7cc10-f09a-46c2-a39b-3e3cdfe9bd39','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37528,157715,1,'2021-05-11 01:17:30','2021-05-11 01:17:30','a04feeac-0ff1-4278-8800-ff7135055f43','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37529,157718,1,'2021-05-11 01:17:30','2021-05-11 01:17:30','566c028b-131e-492d-ae6d-b75b3459691a','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37530,157720,1,'2021-05-11 01:17:30','2021-05-11 01:17:30','c83abe8c-3322-41aa-9f5f-41e075492474','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37531,157722,1,'2021-05-11 01:17:30','2021-05-11 01:17:30','b5fd3b53-1a61-468e-ad73-aec673cf3ae8','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37532,157725,1,'2021-05-11 01:17:30','2021-05-11 01:17:30','545df6de-94f7-485e-9526-fe5fb4827157','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37533,157726,1,'2021-05-11 01:17:30','2021-05-11 01:17:30','e42c5ea8-db4a-414e-9eee-4c7462196745','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37534,157729,1,'2021-05-11 01:17:30','2021-05-11 01:17:30','e039d415-235d-49d9-ba29-fbde29aa178f','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37535,157732,1,'2021-05-11 01:17:30','2021-05-11 01:17:30','d96e2da8-0af4-4e1c-aebd-1789b53d6a81','Subscribe to updates',NULL,1,'solid'),(37536,157734,1,'2021-05-11 01:17:30','2021-05-11 01:17:30','94e295be-770d-40b1-9019-f8cc1d811767','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37537,157735,1,'2021-05-11 01:17:30','2021-05-11 01:17:30','9293daf8-14df-440a-9df9-7f1f0a54755c','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37538,157738,1,'2021-05-11 01:17:44','2021-05-11 01:17:44','59867064-0543-4752-82b0-a6239adc1a35','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37539,157739,1,'2021-05-11 01:17:44','2021-05-11 01:17:44','ad1ece81-7b18-4ef0-bfe2-16a3803882f8','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37540,157742,1,'2021-05-11 01:17:44','2021-05-11 01:17:44','0782746f-6476-4b13-99d8-ee913d918b2a','Phase 1B rollout FAQs',NULL,1,'solid'),(37541,157745,1,'2021-05-11 01:17:44','2021-05-11 01:17:44','9885f770-be38-49a8-a7e4-3988f3f9e010','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37542,157751,1,'2021-05-11 01:17:44','2021-05-11 01:17:44','cea15687-35fc-4d7c-a4e4-382a884fe3e1','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37543,157754,1,'2021-05-11 01:17:44','2021-05-11 01:17:44','fba1e778-c09c-43e7-9d1f-86f0390afde2','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37544,157756,1,'2021-05-11 01:17:44','2021-05-11 01:17:44','5b12a730-4503-4df0-9505-70fa4c3c5eac','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37545,157758,1,'2021-05-11 01:17:44','2021-05-11 01:17:44','d7c152e4-0aa6-48b1-af62-1d5981d9f598','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37546,157761,1,'2021-05-11 01:17:44','2021-05-11 01:17:44','19341ed0-e763-4bd2-ac82-65cf696cb661','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37547,157763,1,'2021-05-11 01:17:44','2021-05-11 01:17:44','807413e1-77bd-4e27-b8d5-8b7ceb3fa7c8','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37548,157765,1,'2021-05-11 01:17:44','2021-05-11 01:17:44','d1c21f9e-a71a-4c85-8f54-d96d08609d2a','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37549,157768,1,'2021-05-11 01:17:44','2021-05-11 01:17:44','b5aebc01-1783-4bb6-9dac-38b800a5836a','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37550,157769,1,'2021-05-11 01:17:44','2021-05-11 01:17:44','bc0b1345-af46-4dbd-bdc1-f246bc8ef8b8','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37551,157772,1,'2021-05-11 01:17:44','2021-05-11 01:17:44','a7f6ea4a-04c8-4cf6-904d-6917aa509631','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37552,157775,1,'2021-05-11 01:17:44','2021-05-11 01:17:44','a3ce0dd2-e09e-46c6-875b-030217ae0712','Subscribe to updates',NULL,1,'solid'),(37553,157777,1,'2021-05-11 01:17:44','2021-05-11 01:17:44','a1a01cb5-eeba-4b6e-a599-8e92f363e7ff','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37554,157778,1,'2021-05-11 01:17:44','2021-05-11 01:17:44','5af6402c-85a7-4cfd-9b08-423f90b6dc55','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37555,157781,1,'2021-05-11 01:21:28','2021-05-11 01:21:28','7ea333d9-6383-4938-8f90-1db678f2c0d3','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37556,157782,1,'2021-05-11 01:21:28','2021-05-11 01:21:28','f1f8db54-38e2-4b4d-a27b-fba6e79a0789','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37557,157785,1,'2021-05-11 01:21:28','2021-05-11 01:21:28','37f40811-d7ab-42da-aca9-817ba6e42848','Phase 1B rollout FAQs',NULL,1,'solid'),(37558,157788,1,'2021-05-11 01:21:28','2021-05-11 01:21:28','5ecb57ec-8508-4ee7-abed-da2a22b139b8','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37559,157794,1,'2021-05-11 01:21:28','2021-05-11 01:21:28','6884dd55-6de0-4eb5-8a78-d1ede3468e81','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37560,157797,1,'2021-05-11 01:21:28','2021-05-11 01:21:28','ecb2e112-864b-48d4-bd8c-d2130516405c','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37561,157799,1,'2021-05-11 01:21:28','2021-05-11 01:21:28','6aa3c713-2274-40a3-9c0b-e62b845a58a8','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37562,157801,1,'2021-05-11 01:21:28','2021-05-11 01:21:28','87dc463a-c133-4bf3-987e-e5091c6b2bcd','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37563,157804,1,'2021-05-11 01:21:28','2021-05-11 01:21:28','bd397ed8-d1a7-4dd2-86e9-ad82cf803689','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37564,157806,1,'2021-05-11 01:21:28','2021-05-11 01:21:28','a08e039d-60fb-4efe-953e-aec52191937d','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37565,157808,1,'2021-05-11 01:21:28','2021-05-11 01:21:28','2950a2d4-b20b-47d8-96d6-fd609267e795','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37566,157811,1,'2021-05-11 01:21:28','2021-05-11 01:21:28','1f8520e2-57dd-4441-8085-4a1ea1037059','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37567,157812,1,'2021-05-11 01:21:28','2021-05-11 01:21:28','a8147df6-5854-477c-92d1-03015de1ed1e','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37568,157815,1,'2021-05-11 01:21:28','2021-05-11 01:21:28','d0976e0a-aa77-48d6-9639-7e67ea95416e','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37569,157818,1,'2021-05-11 01:21:28','2021-05-11 01:21:28','bb128a06-fbf9-40b2-b095-0bdd81695697','Subscribe to updates',NULL,1,'solid'),(37570,157820,1,'2021-05-11 01:21:29','2021-05-11 01:21:29','cd9db64f-be9c-4c4d-8703-f68887ef5738','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37571,157821,1,'2021-05-11 01:21:29','2021-05-11 01:21:29','ce6450db-bb7a-458a-ab02-f1572c10a964','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37572,157824,1,'2021-05-11 01:22:03','2021-05-11 01:22:03','03c5918e-7580-48ea-83f6-47171d320ce2','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37573,157825,1,'2021-05-11 01:22:03','2021-05-11 01:22:03','0a306637-4a5e-4119-9500-70f3e94b7d65','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37574,157828,1,'2021-05-11 01:22:03','2021-05-11 01:22:03','b3abd902-b27f-43b2-a688-7cadc3cddd5a','Phase 1B rollout FAQs',NULL,1,'solid'),(37575,157831,1,'2021-05-11 01:22:03','2021-05-11 01:22:03','083ffb19-da73-4e7a-adfd-a024e306aa63','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37576,157837,1,'2021-05-11 01:22:03','2021-05-11 01:22:03','00b76854-2a18-4680-9f79-e039aa8c929f','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37577,157840,1,'2021-05-11 01:22:03','2021-05-11 01:22:03','4f6910b7-24de-4e05-a954-e7c492b53c32','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37578,157842,1,'2021-05-11 01:22:03','2021-05-11 01:22:03','550aca6c-c08e-47cb-8ec2-9851539514f9','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37579,157844,1,'2021-05-11 01:22:03','2021-05-11 01:22:03','16016b39-aa25-4637-9837-b9295ff6aeed','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37580,157847,1,'2021-05-11 01:22:03','2021-05-11 01:22:03','8bd09487-f3ca-4261-8eac-b6cc9cbd4de7','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37581,157849,1,'2021-05-11 01:22:03','2021-05-11 01:22:03','eef04905-195f-4c09-ae5b-9f406883e4f2','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37582,157851,1,'2021-05-11 01:22:03','2021-05-11 01:22:03','a0dc7f47-485a-4024-ac60-5753dc33e09b','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37583,157854,1,'2021-05-11 01:22:03','2021-05-11 01:22:03','c2100865-34f0-4e5f-bb5e-62d589c0b871','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37584,157855,1,'2021-05-11 01:22:03','2021-05-11 01:22:03','37b99e85-48b1-4bf8-b52e-9571551392fd','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37585,157858,1,'2021-05-11 01:22:03','2021-05-11 01:22:03','b66dc10b-83ba-4df2-8f91-87e9dc15e1a8','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37586,157861,1,'2021-05-11 01:22:03','2021-05-11 01:22:03','3db9a6f1-e972-4aff-b10a-6cd7e4f7d3ca','Subscribe to updates',NULL,1,'solid'),(37587,157863,1,'2021-05-11 01:22:03','2021-05-11 01:22:03','152c0481-0fe4-4997-9601-17139641c291','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37588,157864,1,'2021-05-11 01:22:03','2021-05-11 01:22:03','9824b02f-80b0-4aca-8c1e-4482222fc8d5','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37589,157867,1,'2021-05-11 01:22:18','2021-05-11 01:22:18','e686555e-7ce7-4456-b89f-1eed50eac271','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37590,157868,1,'2021-05-11 01:22:18','2021-05-11 01:22:18','92d37553-91f8-4523-9ab4-863c17994ff4','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37591,157871,1,'2021-05-11 01:22:18','2021-05-11 01:22:18','9fad11f3-e2de-4ddd-85b9-7deebb59ad5c','Phase 1B rollout FAQs',NULL,1,'solid'),(37592,157874,1,'2021-05-11 01:22:18','2021-05-11 01:22:18','52f5b1d2-0b55-449b-9fdc-f3a0f28a96b4','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37593,157880,1,'2021-05-11 01:22:18','2021-05-11 01:22:18','c9acebec-84f5-4cee-995e-8a40a1c6d631','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37594,157883,1,'2021-05-11 01:22:18','2021-05-11 01:22:18','7f362a6d-f630-468f-ae5e-ab1d6a2f09c5','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37595,157885,1,'2021-05-11 01:22:18','2021-05-11 01:22:18','c342d7f3-dbab-4028-b598-56b3c946c1cc','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37596,157887,1,'2021-05-11 01:22:18','2021-05-11 01:22:18','b20fbf34-6090-4510-8c6b-f92866213f49','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37597,157890,1,'2021-05-11 01:22:18','2021-05-11 01:22:18','8a31f658-eda7-4ca8-b40d-33908c24cbce','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37598,157892,1,'2021-05-11 01:22:18','2021-05-11 01:22:18','4d3249b0-f335-47da-a826-c787dd410ea9','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37599,157894,1,'2021-05-11 01:22:18','2021-05-11 01:22:18','8c107d08-28d4-4eb3-bb43-8d222c0ecb3f','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37600,157897,1,'2021-05-11 01:22:18','2021-05-11 01:22:18','7260f1c3-7215-4e92-abc5-ba54dd2d1c1f','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37601,157898,1,'2021-05-11 01:22:18','2021-05-11 01:22:18','1db78170-854b-46cd-966b-ef66609758e7','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37602,157901,1,'2021-05-11 01:22:18','2021-05-11 01:22:18','7ea5f3da-f807-4370-b731-4085a414384f','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37603,157904,1,'2021-05-11 01:22:18','2021-05-11 01:22:18','3d6c0d69-f2ae-4bfa-bd6f-82d2443a48d8','Subscribe to updates',NULL,1,'solid'),(37604,157906,1,'2021-05-11 01:22:18','2021-05-11 01:22:18','e6932595-f6c7-44f7-a8f5-6b45b6695f5c','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37605,157907,1,'2021-05-11 01:22:18','2021-05-11 01:22:18','d3916c4f-40d3-43c9-bcc9-1a2191b9d4c9','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37606,157910,1,'2021-05-11 01:23:44','2021-05-11 01:23:44','699663fd-c346-4546-b6eb-fbd752a04421','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37607,157911,1,'2021-05-11 01:23:44','2021-05-11 01:23:44','49700037-548c-4113-83be-e7b8216dd526','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37608,157914,1,'2021-05-11 01:23:44','2021-05-11 01:23:44','259d2268-0f8c-477e-8112-86dcc67a82c7','Phase 1B rollout FAQs',NULL,1,'solid'),(37609,157917,1,'2021-05-11 01:23:44','2021-05-11 01:23:44','04c40ca6-b49e-4b38-a8ea-be56f57d046c','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37610,157923,1,'2021-05-11 01:23:44','2021-05-11 01:23:44','ff47e8f1-4199-4314-a034-9d2c0d1e5db5','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37611,157926,1,'2021-05-11 01:23:44','2021-05-11 01:23:44','70bd4e75-8176-4bf6-a7a3-fde655036b09','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37612,157928,1,'2021-05-11 01:23:44','2021-05-11 01:23:44','4b34597c-b516-4886-87ae-e29291fe91d1','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37613,157930,1,'2021-05-11 01:23:44','2021-05-11 01:23:44','26585645-9b76-480c-bda8-e4da82c1fc4d','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37614,157933,1,'2021-05-11 01:23:44','2021-05-11 01:23:44','872ca075-8fd7-46be-b845-2b50bc9ba9b8','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37615,157935,1,'2021-05-11 01:23:44','2021-05-11 01:23:44','24efe89f-5801-4ec5-94b9-ac0c73118589','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37616,157937,1,'2021-05-11 01:23:45','2021-05-11 01:23:45','d2083d86-9ebe-469e-84cc-e90d02b06517','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37617,157940,1,'2021-05-11 01:23:45','2021-05-11 01:23:45','bbbf43e0-2e80-4ba0-9445-4b3b58e7430f','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37618,157941,1,'2021-05-11 01:23:45','2021-05-11 01:23:45','fde0e124-7e88-443a-ae1e-4e2cbb19654b','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37619,157944,1,'2021-05-11 01:23:45','2021-05-11 01:23:45','e9fbeeb2-987a-4690-a813-5d4494a99410','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37620,157947,1,'2021-05-11 01:23:45','2021-05-11 01:23:45','392c33dc-7cb8-4abe-8c68-292d4c0242e3','Subscribe to updates',NULL,1,'solid'),(37621,157949,1,'2021-05-11 01:23:45','2021-05-11 01:23:45','eea04a20-9561-4d24-9807-50cdbf45e253','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37622,157950,1,'2021-05-11 01:23:45','2021-05-11 01:23:45','4ed8ecb6-d17e-429c-8d06-0949760624de','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37623,157953,1,'2021-05-11 01:24:11','2021-05-11 01:24:11','306e4d9f-2210-410b-9a44-dc09779b454a','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37624,157954,1,'2021-05-11 01:24:11','2021-05-11 01:24:11','f23c2f43-04f4-467a-98d6-2778e71fc2b4','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37625,157957,1,'2021-05-11 01:24:12','2021-05-11 01:24:12','0925def2-351c-4fc7-a9bd-49117c7308fc','Phase 1B rollout FAQs',NULL,1,'solid'),(37626,157960,1,'2021-05-11 01:24:12','2021-05-11 01:24:12','846a10cc-b414-47ea-9546-84aac83bfe19','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37627,157966,1,'2021-05-11 01:24:12','2021-05-11 01:24:12','61507648-ff87-4dd3-b0b1-f035a82c3a42','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37628,157969,1,'2021-05-11 01:24:12','2021-05-11 01:24:12','ef61c706-267e-4e81-b795-3a66cb66a51a','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37629,157971,1,'2021-05-11 01:24:12','2021-05-11 01:24:12','e229292a-ed2f-4d5a-9a1f-26a307eaefaf','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37630,157973,1,'2021-05-11 01:24:12','2021-05-11 01:24:12','a1ca39d8-a46a-48c6-8534-498454c01b55','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37631,157976,1,'2021-05-11 01:24:12','2021-05-11 01:24:12','8bbfe04c-2c73-4a15-9a2a-8abe2aaff7ca','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37632,157978,1,'2021-05-11 01:24:12','2021-05-11 01:24:12','03c20516-c49e-4c9a-a87b-992355b2d51e','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37633,157980,1,'2021-05-11 01:24:12','2021-05-11 01:24:12','26ed9fc9-a3e5-4973-917f-eae6e193d2b7','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37634,157983,1,'2021-05-11 01:24:12','2021-05-11 01:24:12','daceaf37-d827-4d8f-8968-6d210c88aef4','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37635,157984,1,'2021-05-11 01:24:12','2021-05-11 01:24:12','6176c6df-af83-4394-96d7-69ccfb0dabf5','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37636,157987,1,'2021-05-11 01:24:12','2021-05-11 01:24:12','107898a7-cdd9-4e2f-bb39-000ea7817756','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37637,157990,1,'2021-05-11 01:24:12','2021-05-11 01:24:12','e0c60cff-1adc-4e33-aa19-b321c8395eec','Subscribe to updates',NULL,1,'solid'),(37638,157992,1,'2021-05-11 01:24:12','2021-05-11 01:24:12','61730056-b308-4b10-8811-6d96a3129d64','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37639,157993,1,'2021-05-11 01:24:12','2021-05-11 01:24:12','0ce1f270-160d-4cad-870a-1bee750027f2','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37640,157996,1,'2021-05-11 01:24:21','2021-05-11 01:24:21','82fd9a2f-3c72-4c4a-8098-82c477fb3ba3','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37641,157997,1,'2021-05-11 01:24:21','2021-05-11 01:24:21','1974e50c-722d-4453-960f-7ddf56f71347','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37642,158000,1,'2021-05-11 01:24:21','2021-05-11 01:24:21','9b73c5a1-5257-417c-ac8e-1bb1d1fa3260','Phase 1B rollout FAQs',NULL,1,'solid'),(37643,158003,1,'2021-05-11 01:24:21','2021-05-11 01:24:21','1a0ce7ba-0a95-4f2e-b310-9c172b8edd0e','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37644,158009,1,'2021-05-11 01:24:21','2021-05-11 01:24:21','cb45b47e-9533-462a-bbf0-6716be174b07','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37645,158012,1,'2021-05-11 01:24:21','2021-05-11 01:24:21','017f5d4c-1dec-470f-97a2-cc5b9745f543','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37646,158014,1,'2021-05-11 01:24:21','2021-05-11 01:24:21','e8f61af7-048f-4868-ac39-d94fe0ee24aa','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37647,158016,1,'2021-05-11 01:24:21','2021-05-11 01:24:21','1ec2f626-0063-45ab-acb4-c053b0b0e74b','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37648,158019,1,'2021-05-11 01:24:21','2021-05-11 01:24:21','91452a73-2f44-4d00-b5e1-fb60146b492d','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37649,158021,1,'2021-05-11 01:24:21','2021-05-11 01:24:21','f8fcc695-207f-44a2-b58e-2dbad796c569','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37650,158023,1,'2021-05-11 01:24:21','2021-05-11 01:24:21','ced519d1-c9d7-495e-b933-09bc315ce6cc','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37651,158026,1,'2021-05-11 01:24:21','2021-05-11 01:24:21','c02eb1f3-ecfc-443c-ae24-70e004566b59','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37652,158027,1,'2021-05-11 01:24:21','2021-05-11 01:24:21','5d79f0f9-7ee7-404c-b508-9120c6974698','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37653,158030,1,'2021-05-11 01:24:21','2021-05-11 01:24:21','eaf47abc-9ba7-4dce-b69a-882de4074192','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37654,158033,1,'2021-05-11 01:24:21','2021-05-11 01:24:21','08a9feed-5398-4f55-8897-38a0432e813b','Subscribe to updates',NULL,1,'solid'),(37655,158035,1,'2021-05-11 01:24:21','2021-05-11 01:24:21','f2511a62-7947-419e-adc6-3d7617a00a34','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37656,158036,1,'2021-05-11 01:24:21','2021-05-11 01:24:21','cd8cd9fd-bf96-43be-ac65-5464ba1ec48e','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37657,158039,1,'2021-05-11 01:24:49','2021-05-11 01:24:49','fe218a73-d766-44b7-8fe1-49ba799623c4','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37658,158040,1,'2021-05-11 01:24:49','2021-05-11 01:24:49','a44d86c5-62e2-4f92-bbcc-1b385466d11a','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37659,158043,1,'2021-05-11 01:24:49','2021-05-11 01:24:49','caf50a0c-f501-4cef-b339-fbba78022271','Phase 1B rollout FAQs',NULL,1,'solid'),(37660,158046,1,'2021-05-11 01:24:49','2021-05-11 01:24:49','afb3dce9-d720-4416-b801-0d91145c54b6','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37661,158052,1,'2021-05-11 01:24:49','2021-05-11 01:24:49','e30df4cb-deb1-440c-80cc-03336afe6687','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37662,158055,1,'2021-05-11 01:24:49','2021-05-11 01:24:49','d5c23149-0acb-4e9a-ace7-72031a33e83b','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37663,158057,1,'2021-05-11 01:24:49','2021-05-11 01:24:49','37200db1-b366-4962-8d23-a2f19f473615','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37664,158059,1,'2021-05-11 01:24:49','2021-05-11 01:24:49','21ed985b-0845-41a8-b46b-0c1bc9d75916','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37665,158062,1,'2021-05-11 01:24:49','2021-05-11 01:24:49','f7bfee1d-dd6a-42de-8535-99258744a588','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37666,158064,1,'2021-05-11 01:24:49','2021-05-11 01:24:49','d3e552e3-7c81-4d21-a9e5-45697c964792','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37667,158066,1,'2021-05-11 01:24:49','2021-05-11 01:24:49','063860ef-0cee-4da4-bcaa-c473d0fce7df','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37668,158069,1,'2021-05-11 01:24:49','2021-05-11 01:24:49','9ba4e5da-49e2-4abf-9d94-ce1b0f1e9ea6','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37669,158070,1,'2021-05-11 01:24:49','2021-05-11 01:24:49','0d61223a-ae2e-4e95-917d-fc240a33a19b','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37670,158073,1,'2021-05-11 01:24:49','2021-05-11 01:24:49','37917ebf-455a-4d0e-a364-ebdabb91b52c','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37671,158076,1,'2021-05-11 01:24:49','2021-05-11 01:24:49','58c6c27e-6ce2-4979-be07-65f90204a6d1','Subscribe to updates',NULL,1,'solid'),(37672,158078,1,'2021-05-11 01:24:49','2021-05-11 01:24:49','c8397881-ebe7-4f8d-bea8-4d8b82153226','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37673,158079,1,'2021-05-11 01:24:49','2021-05-11 01:24:49','005eb2ca-0277-47a6-8561-3c22c0a9953d','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37674,158082,1,'2021-05-11 01:25:28','2021-05-11 01:25:28','bf1b356e-6593-4fbe-bf75-9170a906bda7','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37675,158083,1,'2021-05-11 01:25:28','2021-05-11 01:25:28','9bf53d72-72f9-4cfb-8d5b-9b60646ce00c','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37676,158086,1,'2021-05-11 01:25:28','2021-05-11 01:25:28','1e5367c1-02f1-4f24-ac0a-658f2d4f160c','Phase 1B rollout FAQs',NULL,1,'solid'),(37677,158089,1,'2021-05-11 01:25:28','2021-05-11 01:25:28','77313108-e3e5-4c9f-a9e9-72c79b8d4c40','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37678,158095,1,'2021-05-11 01:25:28','2021-05-11 01:25:28','1056c90a-eb2d-4354-bb69-d4d66d9ff22e','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37679,158098,1,'2021-05-11 01:25:28','2021-05-11 01:25:28','c26ff616-539a-4588-8d08-3aa31ff5dc06','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37680,158100,1,'2021-05-11 01:25:28','2021-05-11 01:25:28','313beebf-c7b3-4fde-9820-2f7a957b5609','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37681,158102,1,'2021-05-11 01:25:28','2021-05-11 01:25:28','f634c150-2da8-4f74-8a68-9d549d90a16d','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37682,158105,1,'2021-05-11 01:25:28','2021-05-11 01:25:28','dcea3ceb-a5c2-43a1-adaf-63bc118c893a','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37683,158107,1,'2021-05-11 01:25:28','2021-05-11 01:25:28','6dcc86b4-af17-467e-bbb4-9ad55d8c2deb','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37684,158109,1,'2021-05-11 01:25:28','2021-05-11 01:25:28','648490ab-5b84-4275-8c3a-82b4162c47ed','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37685,158112,1,'2021-05-11 01:25:28','2021-05-11 01:25:28','a94aa3c7-bdac-4945-a362-3249d193e820','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37686,158113,1,'2021-05-11 01:25:28','2021-05-11 01:25:28','248fbf27-ab91-4439-b38e-7aae90d93868','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37687,158116,1,'2021-05-11 01:25:29','2021-05-11 01:25:29','2f5c54e2-45aa-4da7-abe9-974490218387','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37688,158119,1,'2021-05-11 01:25:29','2021-05-11 01:25:29','c3eefbda-5a79-410a-8af6-129f4c2cb0db','Subscribe to updates',NULL,1,'solid'),(37689,158121,1,'2021-05-11 01:25:29','2021-05-11 01:25:29','6866a46e-a2e0-40e8-be45-b06e7586c1c8','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37690,158122,1,'2021-05-11 01:25:29','2021-05-11 01:25:29','e7ac517f-4e6c-4986-aefe-17d12a087d6a','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37691,158128,1,'2021-05-11 01:28:07','2021-05-11 01:28:07','355c6e0c-8df6-481b-84fe-fc9e9fc8fb7b','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37692,158129,1,'2021-05-11 01:28:07','2021-05-11 01:28:07','4e61a93c-4a6a-4424-b7e3-c5fbeedb01be','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37693,158132,1,'2021-05-11 01:28:07','2021-05-11 01:28:07','cde11eaa-3515-4ca1-8951-35e8c072a993','Phase 1B rollout FAQs',NULL,1,'solid'),(37694,158135,1,'2021-05-11 01:28:07','2021-05-11 01:28:07','d8719ae8-9ae6-4aee-bc6e-f7d23b7780ab','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37695,158141,1,'2021-05-11 01:28:07','2021-05-11 01:28:07','d8e32d73-4e44-4588-aea5-ef987eae5911','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37696,158144,1,'2021-05-11 01:28:07','2021-05-11 01:28:07','3223c2d7-bb3c-47af-97a4-2ff969323294','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37697,158146,1,'2021-05-11 01:28:07','2021-05-11 01:28:07','fd5b6995-4266-4d9e-93e4-1ecafe97effb','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37698,158148,1,'2021-05-11 01:28:07','2021-05-11 01:28:07','431630ef-d777-441a-8bc7-dc04908685be','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37699,158151,1,'2021-05-11 01:28:07','2021-05-11 01:28:07','cf20f1ca-4edc-479d-b1bc-bda97bd6e8d2','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37700,158153,1,'2021-05-11 01:28:07','2021-05-11 01:28:07','f7ed56bc-0171-4ee4-853f-3ab27611c49d','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37701,158155,1,'2021-05-11 01:28:07','2021-05-11 01:28:07','5ac1b5cd-372b-437b-9b5c-eb8e35d569d0','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37702,158158,1,'2021-05-11 01:28:07','2021-05-11 01:28:07','afd24dec-1919-49a9-b0da-a7874b07725b','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37703,158159,1,'2021-05-11 01:28:07','2021-05-11 01:28:07','3988480d-77d8-418a-a3d9-59891f8b69d3','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37704,158162,1,'2021-05-11 01:28:07','2021-05-11 01:28:07','8b1aecaa-0155-4467-b732-e0c9c498b4fd','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37705,158165,1,'2021-05-11 01:28:07','2021-05-11 01:28:07','e9ac5ebd-ea31-43be-8637-fb08a0e34d43','Subscribe to updates',NULL,1,'solid'),(37706,158167,1,'2021-05-11 01:28:07','2021-05-11 01:28:07','37908052-812b-4ca2-9b2d-1d966c6e1082','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37707,158168,1,'2021-05-11 01:28:07','2021-05-11 01:28:07','0c7bf460-638c-40fc-9f56-9fd935ba080b','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37708,158172,1,'2021-05-11 01:33:04','2021-05-11 01:37:29','e4bb0e8a-35b4-416b-a8dd-0a32a7a610d6','About COVID-19 vaccines','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/about',1,'solid'),(37709,158173,1,'2021-05-11 01:33:04','2021-05-11 01:37:29','d67755a0-dc4a-4c1a-9f57-3bd322850c26','Queensland vaccine strategy','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout',1,'solid'),(37710,158174,1,'2021-05-11 01:33:04','2021-05-11 01:37:29','b197413b-2bfd-47b5-8a08-3be9afc0013a','Call the COVID-19 vaccination helpline','https://www.health.gov.au/contacts/national-coronavirus-and-covid-19-vaccine-helpline',1,'solid'),(37711,158175,1,'2021-05-11 01:33:04','2021-05-11 01:37:29','59a5f68c-2861-44d1-9bd9-95c1b54d9915','Vaccine rollout data','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/australias-covid-19-vaccine-rollout',1,'solid'),(37712,158178,1,'2021-05-11 01:33:04','2021-05-11 01:37:29','400349cf-572d-4308-8a7e-98604dc00996','Information for Aboriginal and Torres Strait Islander peoples','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aboriginal-and-torres-strait-islander-peoples-about-covid-19-vaccines',0,'solid'),(37713,158179,1,'2021-05-11 01:33:04','2021-05-11 01:37:29','98fedd63-85a7-4bad-80cc-0efe176a2471','COVID-19 vaccine in your language','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-in-your-language',1,'solid'),(37714,158180,1,'2021-05-11 01:33:04','2021-05-11 01:37:29','d9604d13-e705-4308-a7da-7624f2a6865e','Auslan vaccine-explainer videos','https://www.health.gov.au/news/health-alerts/novel-coronavirus-2019-ncov-health-alert/advice-for-people-at-risk-of-coronavirus-covid-19/coronavirus-covid-19-advice-for-people-with-disability#auslan-videos',1,'solid'),(37715,158181,1,'2021-05-11 01:33:04','2021-05-11 01:37:29','ca95dced-7822-4939-90cb-8bec38f703bf','Information for aged care providers, workers and residents','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines',1,'solid'),(37716,158184,1,'2021-05-11 01:33:04','2021-05-11 01:37:29','7aa3bc64-bcfd-4558-941f-5f75f50eff20','ATAGI statement - 8 April','https://www.health.gov.au/news/atagi-statement-on-astrazeneca-vaccine-in-response-to-new-vaccine-safety-concerns',1,'solid'),(37717,158185,1,'2021-05-11 01:33:04','2021-05-11 01:37:29','dbad7274-8d9c-4eb7-b91e-6a8458cfe53f','ATAGI statement - 23 April','https://www.health.gov.au/news/atagi-reinforce-recommendations-on-use-of-covid-19-vaccines-following-review-of-vaccine-safety-data-and-benefits',1,'solid'),(37718,158186,1,'2021-05-11 01:33:04','2021-05-11 01:37:30','96e8efc4-d24f-4be5-a99f-38154d093b0b','Chief Medical Officer\'s response to ATAGI advice','https://www.health.gov.au/news/response-latest-atagi-advice',1,'solid'),(37719,158193,1,'2021-05-11 01:33:04','2021-05-11 01:37:31','f61899e8-92a4-478c-ab67-8e591c7cdbc9','More information','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/current-status/public-health-directions/border-restrictions/essential-health-care',1,'solid'),(37720,158196,1,'2021-05-11 01:33:04','2021-05-11 01:37:31','4ce817b0-c71e-4619-a2ff-74dfd3831b48','Beyond Blue','https://coronavirus.beyondblue.org.au/',1,'solid'),(37721,158197,1,'2021-05-11 01:33:04','2021-05-11 01:37:31','180d6abb-e53d-46ec-9f72-aab5aff44848','Life in Mind','https://www.lifeinmindaustralia.com.au/support-for-those-impacted-by-adverse-events/mental-health-support-for-covid-19',1,'solid'),(37722,158198,1,'2021-05-11 01:33:04','2021-05-11 01:37:31','86707a71-c481-4be8-a30c-8ab059e92a34','headspace','https://headspace.org.au/young-people/how-to-cope-with-stress-related-to-covid-19/',1,'solid'),(37723,158199,1,'2021-05-11 01:33:04','2021-05-11 01:37:31','aef23178-a7b5-4d01-b8aa-13b86b73fc9c','Lifeline','https://www.lifeline.org.au/get-help/topics/mental-health-and-wellbeing-during-the-coronavirus-covid-19-outbreak',1,'solid'),(37724,158200,1,'2021-05-11 01:33:04','2021-05-11 01:37:31','8c33a192-0344-4455-88f5-c65e25532408','Emerging Minds','https://emergingminds.com.au/',1,'solid'),(37725,158206,1,'2021-05-11 01:33:04','2021-05-11 01:37:31','c2664f0e-27d6-4be7-bb9f-8773aa9364f6','St Vincent de Paul','https://www.vinnies.org.au/page/News/National/COVID_19_Update/',1,'solid'),(37726,158207,1,'2021-05-11 01:33:04','2021-05-11 01:37:31','ba8e8037-8c87-4dcf-b96d-924bd3e965a0','Salvation Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(37727,158208,1,'2021-05-11 01:33:04','2021-05-11 01:37:31','df7991c6-6ff9-4e80-8573-5d72ed90f7ff','Wesley Mission','https://www.wesleymission.org.au/covid-19-information/',1,'solid'),(37728,158213,1,'2021-05-11 01:38:25','2021-05-11 01:38:25','deb4fd39-12f5-4f1b-b931-3cab7d30d6c2','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37729,158214,1,'2021-05-11 01:38:25','2021-05-11 01:38:25','484e3228-7a44-484a-bb73-ba3257de9eb2','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37730,158217,1,'2021-05-11 01:38:25','2021-05-11 01:38:25','9e508795-b0f5-4daa-9c14-dff49f7d5d12','Phase 1B rollout FAQs',NULL,1,'solid'),(37731,158220,1,'2021-05-11 01:38:25','2021-05-11 01:38:25','020fed64-ce2d-4d09-95d0-ac54cb28c945','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37732,158226,1,'2021-05-11 01:38:25','2021-05-11 01:38:25','3fa9247b-92ce-49ac-9b38-7880e8814f46','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37733,158229,1,'2021-05-11 01:38:25','2021-05-11 01:38:25','befcd0da-8ebc-42e1-a71c-68aece9cf89f','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37734,158231,1,'2021-05-11 01:38:25','2021-05-11 01:38:25','c3889d50-cf83-4b22-a669-ea2642a691df','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37735,158233,1,'2021-05-11 01:38:25','2021-05-11 01:38:25','b379736f-5f02-4976-8c3c-dce2aea7167e','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37736,158236,1,'2021-05-11 01:38:25','2021-05-11 01:38:25','3b42e593-88de-42fe-8976-71de1423c963','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37737,158238,1,'2021-05-11 01:38:25','2021-05-11 01:38:25','5970b72f-d07a-4723-a01c-3578ba1e2c13','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37738,158240,1,'2021-05-11 01:38:25','2021-05-11 01:38:25','4432b423-d8dc-4eaf-a0eb-74be74fd6b44','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37739,158243,1,'2021-05-11 01:38:25','2021-05-11 01:38:25','d722aa9f-5c59-41a9-ba60-daa243a38b82','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37740,158244,1,'2021-05-11 01:38:25','2021-05-11 01:38:25','f0f54057-11bc-46d6-99ae-6aaa740437bf','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37741,158247,1,'2021-05-11 01:38:26','2021-05-11 01:38:26','1e458783-1f90-4616-a24c-24319145c594','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37742,158250,1,'2021-05-11 01:38:26','2021-05-11 01:38:26','88659e83-937b-44b1-b721-98949057ea4e','Subscribe to updates',NULL,1,'solid'),(37743,158252,1,'2021-05-11 01:38:26','2021-05-11 01:38:26','d5482ff9-7b14-4467-b360-bf950ea752da','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37744,158253,1,'2021-05-11 01:38:26','2021-05-11 01:38:26','7efa90ea-112f-4891-9dff-ecfbc73f1b25','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37745,158257,1,'2021-05-11 01:38:39','2021-05-11 01:38:39','88928e4d-e522-4349-ae13-6294e275e239','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37746,158258,1,'2021-05-11 01:38:39','2021-05-11 01:38:39','1f1350d8-a467-47cb-ac40-bd4769c44c54','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37747,158261,1,'2021-05-11 01:38:39','2021-05-11 01:38:39','8aa8dd0c-c967-4e13-beba-9c852aa041d7','Phase 1B rollout FAQs',NULL,1,'solid'),(37748,158264,1,'2021-05-11 01:38:39','2021-05-11 01:38:39','9120926a-55a1-4a83-956f-4eb07669c4e5','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37749,158270,1,'2021-05-11 01:38:39','2021-05-11 01:38:39','7fbf41a1-fbd6-407c-9b82-6fd841b96af0','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37750,158273,1,'2021-05-11 01:38:39','2021-05-11 01:38:39','fe317200-5b48-4b37-bc54-bcc151d743c4','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37751,158275,1,'2021-05-11 01:38:39','2021-05-11 01:38:39','b59afc0b-b9e0-447f-9afd-50ae73a60177','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37752,158277,1,'2021-05-11 01:38:39','2021-05-11 01:38:39','0d955ff1-9188-46ad-8d53-81bd41309797','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37753,158280,1,'2021-05-11 01:38:40','2021-05-11 01:38:40','183ae2e6-78c4-498b-86fd-2674dbf71613','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37754,158282,1,'2021-05-11 01:38:40','2021-05-11 01:38:40','4c5dff11-6158-4935-bfdd-c06737f7dacc','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37755,158284,1,'2021-05-11 01:38:40','2021-05-11 01:38:40','2784e6af-9bf3-4238-8a81-0147fb85ba0c','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37756,158287,1,'2021-05-11 01:38:40','2021-05-11 01:38:40','870e57b7-4b8b-43f0-9db7-5adb1a557fbc','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37757,158288,1,'2021-05-11 01:38:40','2021-05-11 01:38:40','c2b3e814-0bf5-44d2-8a0c-d7ad7842bf58','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37758,158291,1,'2021-05-11 01:38:40','2021-05-11 01:38:40','dcf332a0-d910-4a1a-8d47-217973b53d56','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37759,158294,1,'2021-05-11 01:38:40','2021-05-11 01:38:40','6e838979-6a99-40c1-8c86-d5230d8dba7f','Subscribe to updates',NULL,1,'solid'),(37760,158296,1,'2021-05-11 01:38:40','2021-05-11 01:38:40','911000a5-e995-4b6b-9d38-8a1ded871831','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37761,158297,1,'2021-05-11 01:38:40','2021-05-11 01:38:40','c4ebc2a6-400e-40d9-ba48-ce0ba42f15f4','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37762,158300,1,'2021-05-11 01:38:44','2021-05-11 01:38:44','4884f8f8-cad2-4539-a544-e6feee785d60',NULL,NULL,0,'solid'),(37763,158302,1,'2021-05-11 01:38:44','2021-05-11 01:38:44','fcc1e2dc-e7e7-4f05-888d-0f10c5f64362','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37764,158303,1,'2021-05-11 01:38:44','2021-05-11 01:38:44','10f096a6-3c89-4dd1-b3f1-172de37e6141','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37765,158306,1,'2021-05-11 01:38:44','2021-05-11 01:38:44','c11658ce-acb2-4cd8-a52f-6ba0a29b3454','Phase 1B rollout FAQs',NULL,1,'solid'),(37766,158309,1,'2021-05-11 01:38:44','2021-05-11 01:38:44','a1714b51-aa72-4e40-989d-d05b4e1af7ed','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37767,158315,1,'2021-05-11 01:38:44','2021-05-11 01:38:44','bfa21e57-c8b0-45a5-bcff-041cfb4ce4fb','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37768,158318,1,'2021-05-11 01:38:44','2021-05-11 01:38:44','e5013187-e3f0-47ac-bc0b-7391f9428394','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37769,158320,1,'2021-05-11 01:38:44','2021-05-11 01:38:44','9f163826-fe47-4ae1-8989-f21e559c314b','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37770,158322,1,'2021-05-11 01:38:44','2021-05-11 01:38:44','8282bff0-d062-45b4-b125-c76391ede52e','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37771,158325,1,'2021-05-11 01:38:44','2021-05-11 01:38:44','1a7f4138-a324-446d-aee8-a3b670f5ca63','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37772,158327,1,'2021-05-11 01:38:44','2021-05-11 01:38:44','e98672bb-bb2f-47e0-b221-2ca000ab09ca','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37773,158329,1,'2021-05-11 01:38:44','2021-05-11 01:38:44','07b3eeff-8193-4c08-bd7a-06288842a986','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37774,158332,1,'2021-05-11 01:38:44','2021-05-11 01:38:44','651962fa-054c-444d-be8d-8de1efeb1747','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37775,158333,1,'2021-05-11 01:38:44','2021-05-11 01:38:44','8af1a4e2-9593-47f2-bfb3-930242b89f23','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37776,158336,1,'2021-05-11 01:38:44','2021-05-11 01:38:44','087298b8-a5ec-4a53-8922-c6683d442e3a','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37777,158339,1,'2021-05-11 01:38:44','2021-05-11 01:38:44','1eea4c0b-a6bb-456b-9e89-5190df9a2866','Subscribe to updates',NULL,1,'solid'),(37778,158341,1,'2021-05-11 01:38:44','2021-05-11 01:38:44','645101da-c313-4e48-b08c-e41a3199856d','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37779,158342,1,'2021-05-11 01:38:44','2021-05-11 01:38:44','959fa736-20e3-46c7-bff4-36e7e9b3334b','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37780,158345,1,'2021-05-11 01:38:56','2021-05-11 01:38:56','28987132-06f7-4f31-bc67-338738c84715','Check now',NULL,0,'solid'),(37781,158347,1,'2021-05-11 01:38:56','2021-05-11 01:38:56','2e5cb84d-b03b-4699-83c2-2db247b27a25','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37782,158348,1,'2021-05-11 01:38:56','2021-05-11 01:38:56','423c8a2e-2127-4609-95db-d9156fe42704','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37783,158351,1,'2021-05-11 01:38:56','2021-05-11 01:38:56','a5b1b790-daca-4480-b0f9-1fe4fa5bc1d3','Phase 1B rollout FAQs',NULL,1,'solid'),(37784,158354,1,'2021-05-11 01:38:57','2021-05-11 01:38:57','df9f1f13-cbcf-48e8-a059-8973aeb44212','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37785,158360,1,'2021-05-11 01:38:57','2021-05-11 01:38:57','e96fa71a-b5fe-4375-87d6-5ce05d1756b1','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37786,158363,1,'2021-05-11 01:38:57','2021-05-11 01:38:57','5c27c123-bf44-4102-af42-1ab165dd8461','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37787,158365,1,'2021-05-11 01:38:57','2021-05-11 01:38:57','ff8f4e89-1dbd-403f-af04-c516bd4bad4d','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37788,158367,1,'2021-05-11 01:38:57','2021-05-11 01:38:57','e3cc6088-0f8b-4ae0-8daa-34cbe058fbdb','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37789,158370,1,'2021-05-11 01:38:57','2021-05-11 01:38:57','251a8c7b-46a2-4ea2-a48a-7ecddcdfd277','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37790,158372,1,'2021-05-11 01:38:57','2021-05-11 01:38:57','5617d860-7f13-4ac3-995b-66d907e3b787','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37791,158374,1,'2021-05-11 01:38:57','2021-05-11 01:38:57','758b7849-b115-412b-898f-dba731d547d2','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37792,158377,1,'2021-05-11 01:38:57','2021-05-11 01:38:57','205226c8-6858-483d-a739-ece7277c73ef','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37793,158378,1,'2021-05-11 01:38:57','2021-05-11 01:38:57','ad8aa2c0-8043-44d3-9b27-d373fddd5744','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37794,158381,1,'2021-05-11 01:38:57','2021-05-11 01:38:57','5186bfef-9745-4a41-bda0-7c1afe3aa6d9','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37795,158384,1,'2021-05-11 01:38:57','2021-05-11 01:38:57','456679e7-db9f-40e3-93ec-f92b55c7163d','Subscribe to updates',NULL,1,'solid'),(37796,158386,1,'2021-05-11 01:38:57','2021-05-11 01:38:57','9099e8ae-38dd-41eb-896e-8c0bbfca4eb0','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37797,158387,1,'2021-05-11 01:38:57','2021-05-11 01:38:57','5004797d-cc75-47a5-b414-e2ea90ddb0e5','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37798,158390,1,'2021-05-11 01:39:06','2021-05-11 01:39:06','01e8152f-56a5-4c9e-a2e9-da7588ba4888','Check now','https://covid-vaccine.healthdirect.gov.au/eligibility',0,'solid'),(37799,158392,1,'2021-05-11 01:39:06','2021-05-11 01:39:06','57894bae-7fb9-4459-81e0-160765405b70','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37800,158393,1,'2021-05-11 01:39:06','2021-05-11 01:39:06','7c9e18ee-bc5e-48a1-a3a0-603a6c958cb1','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37801,158396,1,'2021-05-11 01:39:06','2021-05-11 01:39:06','f37b9eff-dd48-4b7b-87ff-29bbf80ecab0','Phase 1B rollout FAQs',NULL,1,'solid'),(37802,158399,1,'2021-05-11 01:39:06','2021-05-11 01:39:06','f0db1aa6-8c35-440a-a00b-fdd3d33f35e9','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37803,158405,1,'2021-05-11 01:39:07','2021-05-11 01:39:07','99254c24-3f9b-4fe2-8b71-927c16557fda','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37804,158408,1,'2021-05-11 01:39:07','2021-05-11 01:39:07','292e99ce-949b-471e-b72f-d8494f6d9ef6','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37805,158410,1,'2021-05-11 01:39:07','2021-05-11 01:39:07','cf085588-0a8f-4310-b052-bbb3e5f77c46','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37806,158412,1,'2021-05-11 01:39:07','2021-05-11 01:39:07','edd5a8d1-8ef0-4bba-b9fe-7bb1e3da7ccc','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37807,158415,1,'2021-05-11 01:39:07','2021-05-11 01:39:07','27faf850-bcba-4d32-bb03-17784b4e7339','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37808,158417,1,'2021-05-11 01:39:07','2021-05-11 01:39:07','6937bbac-2cf9-4d7c-8a6e-3278698d85dd','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37809,158419,1,'2021-05-11 01:39:07','2021-05-11 01:39:07','062d43aa-3170-4405-97db-06985c6c9c5c','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37810,158422,1,'2021-05-11 01:39:07','2021-05-11 01:39:07','77eda8c4-bb3a-4a88-9ba5-d3d1e5380bf1','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37811,158423,1,'2021-05-11 01:39:07','2021-05-11 01:39:07','c6da86d2-06a2-4388-b2e4-5878cd154416','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37812,158426,1,'2021-05-11 01:39:07','2021-05-11 01:39:07','5b3c0ef6-f7e9-43d4-979f-5d1c1aa4f02e','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37813,158429,1,'2021-05-11 01:39:07','2021-05-11 01:39:07','ec5fca45-0947-4e80-9f93-8b342b77f23c','Subscribe to updates',NULL,1,'solid'),(37814,158431,1,'2021-05-11 01:39:07','2021-05-11 01:39:07','88ccee35-2ba3-41c1-be14-ce2a423bf4c5','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37815,158432,1,'2021-05-11 01:39:07','2021-05-11 01:39:07','bb0a333f-7ba8-4341-a992-dc0e2fef8a02','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37816,158435,1,'2021-05-11 01:40:05','2021-05-11 01:40:05','d3051176-c4ce-401c-bc60-834944a0f6e2','Check now','https://covid-vaccine.healthdirect.gov.au/eligibility',0,'solid'),(37817,158437,1,'2021-05-11 01:40:05','2021-05-11 01:40:05','47bc2c3d-86c3-4d10-a1ec-1fc86396867b','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37818,158438,1,'2021-05-11 01:40:05','2021-05-11 01:40:05','f1051553-28f6-4e25-9309-7c74dd96fc0d','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37819,158441,1,'2021-05-11 01:40:05','2021-05-11 01:40:05','d5fbf8c7-97c9-47ad-900f-7ff531c0e300','Phase 1B rollout FAQs',NULL,1,'solid'),(37820,158444,1,'2021-05-11 01:40:05','2021-05-11 01:40:05','4594f03a-2287-42a1-8477-d9b8f2039817','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37821,158450,1,'2021-05-11 01:40:05','2021-05-11 01:40:05','45626b50-ca8d-41e0-900e-6f08ac92e02e','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37822,158453,1,'2021-05-11 01:40:05','2021-05-11 01:40:05','9f8fa064-f4a8-4223-a0fa-e360220084ae','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37823,158455,1,'2021-05-11 01:40:05','2021-05-11 01:40:05','b804f595-8ea8-49fd-bab3-469bcddcef5c','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37824,158457,1,'2021-05-11 01:40:05','2021-05-11 01:40:05','1d11670e-c14a-4e75-a232-5e393ef64c0b','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37825,158460,1,'2021-05-11 01:40:05','2021-05-11 01:40:05','2a76842e-b057-478c-8c4e-903ce3c3ffa2','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37826,158462,1,'2021-05-11 01:40:05','2021-05-11 01:40:05','0fe6f766-2c08-4afa-a631-8ec9b8b3f720','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37827,158464,1,'2021-05-11 01:40:05','2021-05-11 01:40:05','d47d40d4-4e25-470a-8cf1-f2ad3089f4a3','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37828,158467,1,'2021-05-11 01:40:05','2021-05-11 01:40:05','3447f59f-633a-4abf-b95c-6939957e6d8f','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37829,158468,1,'2021-05-11 01:40:05','2021-05-11 01:40:05','f9115aed-3157-46e8-831e-951c22728609','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37830,158471,1,'2021-05-11 01:40:05','2021-05-11 01:40:05','ce483dec-58d4-4a32-8cbc-d1b38fd2faea','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37831,158474,1,'2021-05-11 01:40:05','2021-05-11 01:40:05','00e3b46c-857a-48fa-a7d9-0465e6e91315','Subscribe to updates',NULL,1,'solid'),(37832,158476,1,'2021-05-11 01:40:05','2021-05-11 01:40:05','22fdfeb3-e2e4-49e7-a972-a11600625bcb','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37833,158477,1,'2021-05-11 01:40:05','2021-05-11 01:40:05','b462c198-205e-405d-9d9f-17b2828efd76','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37834,158480,1,'2021-05-11 01:42:36','2021-05-11 01:42:36','178e215f-dcc1-4530-bab7-e6a694d8b5a6','Check now','https://covid-vaccine.healthdirect.gov.au/eligibility',0,'solid'),(37835,158482,1,'2021-05-11 01:42:37','2021-05-11 01:42:37','34868d0b-90fc-4ec9-9b87-b0844c64be57','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37836,158483,1,'2021-05-11 01:42:37','2021-05-11 01:42:37','273ced67-d010-4111-9136-847a476c96a2','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37837,158486,1,'2021-05-11 01:42:37','2021-05-11 01:42:37','6da831a9-a9c0-446b-a8dc-8bd2a55e858e','Phase 1B rollout FAQs',NULL,1,'solid'),(37838,158489,1,'2021-05-11 01:42:37','2021-05-11 01:42:37','776bedd4-6674-4b3e-b164-3eb922c7658f','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37839,158495,1,'2021-05-11 01:42:37','2021-05-11 01:42:37','0f52d159-30af-4a18-8add-fe9f075ca860','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37840,158498,1,'2021-05-11 01:42:37','2021-05-11 01:42:37','bc9b39e1-5d5e-4627-aa97-0d72623bf950','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37841,158500,1,'2021-05-11 01:42:37','2021-05-11 01:42:37','3ff906c0-42de-46e0-8d3c-a2caa2cabac6','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37842,158502,1,'2021-05-11 01:42:37','2021-05-11 01:42:37','6178e13a-9b89-4c42-ac92-347f42c7434d','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37843,158505,1,'2021-05-11 01:42:37','2021-05-11 01:42:37','ae4f0eb7-7961-46a8-ae3e-3789631fcb6f','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37844,158507,1,'2021-05-11 01:42:37','2021-05-11 01:42:37','30936bad-b682-43a6-aa68-9346ee208427','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37845,158509,1,'2021-05-11 01:42:37','2021-05-11 01:42:37','11a75fce-fb14-4409-9f16-49fff68b5137','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37846,158512,1,'2021-05-11 01:42:37','2021-05-11 01:42:37','23e84b0e-c9fb-4c78-aec5-350bc4534051','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37847,158513,1,'2021-05-11 01:42:37','2021-05-11 01:42:37','03e65888-8244-4dd5-9c01-656e91a4ae9e','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37848,158516,1,'2021-05-11 01:42:37','2021-05-11 01:42:37','e1256c57-27e3-4dd0-8801-bf9a922466a2','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37849,158519,1,'2021-05-11 01:42:37','2021-05-11 01:42:37','bde3cd54-98d4-4117-9c9c-6375b1c6faaa','Subscribe to updates',NULL,1,'solid'),(37850,158521,1,'2021-05-11 01:42:37','2021-05-11 01:42:37','48d7c1ed-8ea3-4540-9704-da2aa7454145','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37851,158522,1,'2021-05-11 01:42:37','2021-05-11 01:42:37','93425966-dad3-4da9-bea2-53b68e689a46','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37852,158526,1,'2021-05-11 01:42:38','2021-05-11 01:42:38','8f650f6f-20dc-4bf9-9bbb-741f890aecc1','Check now','https://covid-vaccine.healthdirect.gov.au/eligibility',0,'solid'),(37853,158528,1,'2021-05-11 01:42:38','2021-05-11 01:42:38','e740d5f1-0e18-4393-9b5c-e1b51ffcfbce','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37854,158529,1,'2021-05-11 01:42:38','2021-05-11 01:42:38','480f04b3-967b-460e-bcd4-fd765c270b93','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37855,158532,1,'2021-05-11 01:42:38','2021-05-11 01:42:38','dda68c0b-2db4-44da-9baa-9c0da264ece9','Phase 1B rollout FAQs',NULL,1,'solid'),(37856,158535,1,'2021-05-11 01:42:38','2021-05-11 01:42:38','ea90ebac-3db7-478b-a92d-3fd9b98fb7c8','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37857,158541,1,'2021-05-11 01:42:39','2021-05-11 01:42:39','9c235ded-922f-4f73-b220-6b01871cf88d','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37858,158544,1,'2021-05-11 01:42:39','2021-05-11 01:42:39','ab136b09-e749-4273-8b16-363ffa89c443','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37859,158546,1,'2021-05-11 01:42:39','2021-05-11 01:42:39','394f425d-6a00-4789-8ebe-51f40271490f','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37860,158548,1,'2021-05-11 01:42:39','2021-05-11 01:42:39','61999a8e-3204-4ca8-80ad-9ae503c01825','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37861,158551,1,'2021-05-11 01:42:39','2021-05-11 01:42:39','ba05d88f-a9d3-4a10-adf2-79929606e867','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37862,158553,1,'2021-05-11 01:42:39','2021-05-11 01:42:39','d11abd58-d989-4a8e-94cf-a39570da8907','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37863,158555,1,'2021-05-11 01:42:39','2021-05-11 01:42:39','be3cdb3f-4c81-4455-978b-0cc4bd0fe623','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37864,158558,1,'2021-05-11 01:42:39','2021-05-11 01:42:39','e057015c-ce1d-48f6-a503-13aeff4cdd2e','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37865,158559,1,'2021-05-11 01:42:39','2021-05-11 01:42:39','c1adc3a1-033e-47a9-99fe-5f78c6a77eb0','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37866,158562,1,'2021-05-11 01:42:39','2021-05-11 01:42:39','fed81f77-6b47-408d-a451-71361f5c21b1','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37867,158565,1,'2021-05-11 01:42:39','2021-05-11 01:42:39','8e66286b-fc29-49c0-940c-c885aaa94d29','Subscribe to updates',NULL,1,'solid'),(37868,158567,1,'2021-05-11 01:42:39','2021-05-11 01:42:39','6c15e3ed-434c-421b-98f4-eb31c2d840d6','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37869,158568,1,'2021-05-11 01:42:39','2021-05-11 01:42:39','e0aac81f-d618-4913-a969-f9ba4c970587','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37870,158572,1,'2021-05-11 01:42:46','2021-05-11 01:42:46','51558473-65eb-4889-bf5a-3550af945171','Check now','https://covid-vaccine.healthdirect.gov.au/eligibility',0,'solid'),(37871,158574,1,'2021-05-11 01:42:46','2021-05-11 01:42:46','fcb6f6d1-8936-4fad-9792-bb44199eae93','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37872,158575,1,'2021-05-11 01:42:46','2021-05-11 01:42:46','1b746372-8d17-430a-9989-57327b154eda','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37873,158578,1,'2021-05-11 01:42:46','2021-05-11 01:42:46','d29ebbe4-9524-4be9-b51a-671a68f09dd9','Phase 1B rollout FAQs',NULL,1,'solid'),(37874,158581,1,'2021-05-11 01:42:46','2021-05-11 01:42:46','8013f31c-bf6f-44eb-ae06-4c2ca7ce2b3f','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37875,158587,1,'2021-05-11 01:42:46','2021-05-11 01:42:46','74101d82-4ab8-49db-a206-ef6f27dc0093','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37876,158590,1,'2021-05-11 01:42:46','2021-05-11 01:42:46','39ed5d34-e751-4cba-9abc-b7e80bf75e2f','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37877,158592,1,'2021-05-11 01:42:46','2021-05-11 01:42:46','d1be73b0-f979-4729-8dc2-e5f2e9193bf8','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37878,158594,1,'2021-05-11 01:42:46','2021-05-11 01:42:46','afb5fee1-ebd6-474c-91ba-b1e0147a6a2c','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37879,158597,1,'2021-05-11 01:42:46','2021-05-11 01:42:46','51a7fc37-fd84-4c5e-a457-62c488b2c2ac','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37880,158599,1,'2021-05-11 01:42:47','2021-05-11 01:42:47','3e3935fe-652f-40dd-a8b0-c17ee6efc521','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37881,158601,1,'2021-05-11 01:42:47','2021-05-11 01:42:47','03ab39ba-8ea1-4dc7-b1b7-7ec7b92dfb5d','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37882,158604,1,'2021-05-11 01:42:47','2021-05-11 01:42:47','28b279bd-95f1-481c-b238-f4cf66494fae','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37883,158605,1,'2021-05-11 01:42:47','2021-05-11 01:42:47','d28089db-12f5-498f-9232-0c844a0067d7','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37884,158608,1,'2021-05-11 01:42:47','2021-05-11 01:42:47','93cf9803-14cb-4a97-9727-5c19af199deb','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37885,158611,1,'2021-05-11 01:42:47','2021-05-11 01:42:47','4419791a-dfe7-405a-83af-f9a413ccfb29','Subscribe to updates',NULL,1,'solid'),(37886,158613,1,'2021-05-11 01:42:47','2021-05-11 01:42:47','b279ad3d-a1f2-4008-9b19-3e11b04e225a','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37887,158614,1,'2021-05-11 01:42:47','2021-05-11 01:42:47','24a939c5-423a-4dcd-a67c-890c644a17b1','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37888,158618,1,'2021-05-11 01:43:36','2021-05-11 01:45:22','4cce82a2-6fee-4972-a23a-2858d348fceb','Check now','https://covid-vaccine.healthdirect.gov.au/eligibility',0,'solid'),(37889,158620,1,'2021-05-11 01:43:36','2021-05-11 01:49:42','c3b834f9-a0d2-4a09-ae5c-4f942aa17325','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37890,158621,1,'2021-05-11 01:43:36','2021-05-11 01:49:42','e9fa31f4-ece0-4038-bb0c-7a69603d0ab5','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37891,158624,1,'2021-05-11 01:43:36','2021-05-11 01:49:42','34425775-7647-43ff-b275-c3d1a7b99213','Phase 1B rollout FAQs',NULL,1,'solid'),(37892,158627,1,'2021-05-11 01:43:36','2021-05-11 01:49:42','3d3a2a85-6030-446e-9e1b-d7d73c8499e5','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37893,158633,1,'2021-05-11 01:43:36','2021-05-11 01:49:42','7524749a-8bbb-410f-9cf3-ed1ba1c0a3e9','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37894,158636,1,'2021-05-11 01:43:36','2021-05-11 01:49:42','ff376e52-19f1-4c22-b4cd-d7dcf9336350','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37895,158638,1,'2021-05-11 01:43:36','2021-05-11 01:49:42','e1f03d03-589a-43ac-912f-b7bcbd5ae101','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37896,158640,1,'2021-05-11 01:43:36','2021-05-11 01:49:42','c8749d4b-a79b-486b-a7f3-5e262cef8fc4','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37897,158643,1,'2021-05-11 01:43:36','2021-05-11 01:49:42','4f618a79-abbb-40b5-bdee-29efff68f662','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37898,158645,1,'2021-05-11 01:43:36','2021-05-11 01:49:42','daa98a80-9248-4e68-9044-c9b2286b476f','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37899,158647,1,'2021-05-11 01:43:36','2021-05-11 01:49:42','acb0d3c8-159a-4158-8f69-b0f697423d45','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37900,158650,1,'2021-05-11 01:43:36','2021-05-11 01:49:42','85f02891-0d44-4b56-8f49-a0ccf1d43e1c','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37901,158651,1,'2021-05-11 01:43:36','2021-05-11 01:49:42','c771b61f-76ea-48e4-b133-166011dac12f','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37902,158654,1,'2021-05-11 01:43:36','2021-05-11 01:49:42','a351cbd4-5bdc-4115-aeb5-33515785c9b5','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37903,158657,1,'2021-05-11 01:43:36','2021-05-11 01:49:42','83fd0eb6-a277-49a4-bcb3-373a7f2f87b5','Subscribe to updates',NULL,1,'solid'),(37904,158659,1,'2021-05-11 01:43:36','2021-05-11 01:49:42','e48fb9ca-22fd-416b-b29c-79939429d7b5','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37905,158660,1,'2021-05-11 01:43:36','2021-05-11 01:49:42','163d1a86-4463-4a15-95d1-f2e835144116','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37906,158703,1,'2021-05-11 01:50:50','2021-05-11 01:50:50','5644568e-0351-4652-b8ae-f6b4e129ec95','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37907,158704,1,'2021-05-11 01:50:50','2021-05-11 01:50:50','c55db9ba-c493-4625-bc06-3116815cf752','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37908,158707,1,'2021-05-11 01:50:50','2021-05-11 01:50:50','676ae2ec-8402-486e-8556-6280dd5c7b98','Phase 1B rollout FAQs',NULL,1,'solid'),(37909,158710,1,'2021-05-11 01:50:50','2021-05-11 01:50:50','cfba8f0e-05a1-47d6-98d8-7302ce52a831','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37910,158716,1,'2021-05-11 01:50:51','2021-05-11 01:50:51','dd1fb109-2001-41d4-856d-47fd261ddf5a','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37911,158719,1,'2021-05-11 01:50:51','2021-05-11 01:50:51','91e9193f-7b5f-412e-b68c-266229fdff7a','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37912,158721,1,'2021-05-11 01:50:51','2021-05-11 01:50:51','ba4959be-d27f-4c20-9a82-a2c040a54ddb','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37913,158723,1,'2021-05-11 01:50:51','2021-05-11 01:50:51','9f3eb0cd-e168-457f-b39b-d943d09affb1','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37914,158726,1,'2021-05-11 01:50:51','2021-05-11 01:50:51','1b8642e3-471b-4d13-bcd9-0405f446c9fe','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37915,158728,1,'2021-05-11 01:50:51','2021-05-11 01:50:51','387b7162-b49e-4319-a1e0-b05df0b4f0f4','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37916,158730,1,'2021-05-11 01:50:51','2021-05-11 01:50:51','7109a227-642c-46d0-916f-476d48f88a85','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37917,158733,1,'2021-05-11 01:50:51','2021-05-11 01:50:51','56297fb9-5ada-45f5-bd2b-a4c53946f485','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37918,158734,1,'2021-05-11 01:50:51','2021-05-11 01:50:51','9e4fcea9-277a-4001-b9cf-15a5c33e0b1a','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37919,158737,1,'2021-05-11 01:50:51','2021-05-11 01:50:51','0c5fb281-42c6-4b0b-aa65-281508ef62fb','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37920,158740,1,'2021-05-11 01:50:51','2021-05-11 01:50:51','a354dd97-05fa-4e49-b1b7-eb4cd70d61aa','Subscribe to updates',NULL,1,'solid'),(37921,158742,1,'2021-05-11 01:50:51','2021-05-11 01:50:51','b6c4f147-2f5a-4a42-a710-661a76494ccc','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37922,158743,1,'2021-05-11 01:50:51','2021-05-11 01:50:51','d47d857b-6c85-4230-8baa-dfa19cfea614','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37923,158749,1,'2021-05-11 01:50:52','2021-05-11 01:50:52','c458d255-6234-42ce-89f6-4a8ad32b2273','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37924,158750,1,'2021-05-11 01:50:52','2021-05-11 01:50:52','20f35ae2-6f99-42e1-8817-ed37ff46fce9','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37925,158753,1,'2021-05-11 01:50:52','2021-05-11 01:50:52','46e94c63-bb9e-414d-98bc-e3f900ccb46e','Phase 1B rollout FAQs',NULL,1,'solid'),(37926,158756,1,'2021-05-11 01:50:52','2021-05-11 01:50:52','98b47e5c-425a-4643-b131-f499a6cc21ab','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37927,158762,1,'2021-05-11 01:50:52','2021-05-11 01:50:52','f4fee723-39ea-4aef-a814-f17f26143637','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37928,158765,1,'2021-05-11 01:50:52','2021-05-11 01:50:52','12edccba-3c9d-4fa0-823a-0cdf18802d5e','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37929,158767,1,'2021-05-11 01:50:52','2021-05-11 01:50:52','286c284e-46fb-41a9-9201-68edd5d87f5a','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37930,158769,1,'2021-05-11 01:50:52','2021-05-11 01:50:52','2a2c1fa6-9b39-4cd5-86eb-55beda05da91','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37931,158772,1,'2021-05-11 01:50:52','2021-05-11 01:50:52','ad1c4c9e-e7fd-4137-b1bf-8d188e98b055','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37932,158774,1,'2021-05-11 01:50:52','2021-05-11 01:50:52','be20a9a9-ba8c-44b5-80aa-d1d83a90a1be','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37933,158776,1,'2021-05-11 01:50:52','2021-05-11 01:50:52','fb913509-2e6c-454f-baa6-3c2b2351d7ca','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37934,158779,1,'2021-05-11 01:50:53','2021-05-11 01:50:53','218dd407-9cf9-4ae7-9d19-386aecfdd360','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37935,158780,1,'2021-05-11 01:50:53','2021-05-11 01:50:53','70b7b6e4-d506-441b-8f1c-c578974a22dd','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37936,158783,1,'2021-05-11 01:50:53','2021-05-11 01:50:53','ad6e1021-fcc7-4da1-9ee6-4cbbc9624167','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37937,158786,1,'2021-05-11 01:50:53','2021-05-11 01:50:53','2094c820-dba3-4a86-b87e-d73287afae9f','Subscribe to updates',NULL,1,'solid'),(37938,158788,1,'2021-05-11 01:50:53','2021-05-11 01:50:53','b97439e0-4993-4f17-8cc1-25f53c01ffa9','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37939,158789,1,'2021-05-11 01:50:53','2021-05-11 01:50:53','9faf8ef3-4e14-4468-8d24-295a030cafe6','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37940,158795,1,'2021-05-11 01:51:32','2021-05-11 01:51:32','f010956d-fa00-4f10-8790-63e3a7d0048b','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(37941,158796,1,'2021-05-11 01:51:32','2021-05-11 01:51:32','5b4ee233-e041-4296-a9d1-28a443930a02','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(37942,158799,1,'2021-05-11 01:51:32','2021-05-11 01:51:32','278101d8-1c86-4c65-b4a2-e85b79566c13','Phase 1B rollout FAQs',NULL,1,'solid'),(37943,158802,1,'2021-05-11 01:51:32','2021-05-11 01:51:32','fde089b1-745b-467b-b032-73adb2460019','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(37944,158808,1,'2021-05-11 01:51:32','2021-05-11 01:51:32','59964e4c-64ab-4492-8e96-04d9eb30a1bd','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(37945,158811,1,'2021-05-11 01:51:33','2021-05-11 01:51:33','582d37dc-da5d-4565-89bf-4b7d169608b5','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(37946,158813,1,'2021-05-11 01:51:33','2021-05-11 01:51:33','bce656d6-2c9a-4117-ad9a-03aeb533a4e2','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(37947,158815,1,'2021-05-11 01:51:33','2021-05-11 01:51:33','27bc1424-26ee-485a-885e-3d70ec2a19b4','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(37948,158818,1,'2021-05-11 01:51:33','2021-05-11 01:51:33','d50432d7-d7b8-4a2b-8ba6-bfcee9288398','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(37949,158820,1,'2021-05-11 01:51:33','2021-05-11 01:51:33','ba32fee5-a54e-4521-9a5b-28156de9dab8','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(37950,158822,1,'2021-05-11 01:51:33','2021-05-11 01:51:33','e9bc3534-865a-4877-92a3-f5a435a6dc5a','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(37951,158825,1,'2021-05-11 01:51:33','2021-05-11 01:51:33','49dfe9a2-b193-498f-bb65-71742b140719','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(37952,158826,1,'2021-05-11 01:51:33','2021-05-11 01:51:33','7f5b0f8a-bf34-4986-b42c-c2ed211a1791','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(37953,158829,1,'2021-05-11 01:51:33','2021-05-11 01:51:33','1967c573-968b-40e2-b8de-8c746fbeb59f','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(37954,158832,1,'2021-05-11 01:51:33','2021-05-11 01:51:33','75b34558-d068-49fa-bc4d-e2aa97cf2f00','Subscribe to updates',NULL,1,'solid'),(37955,158834,1,'2021-05-11 01:51:33','2021-05-11 01:51:33','cea5eddf-a6ef-46cc-aea9-fde13394e0fe','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(37956,158835,1,'2021-05-11 01:51:33','2021-05-11 01:51:33','593a11f4-15b9-43c9-9dd1-c4e0f385883c','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(37957,158838,1,'2021-05-11 01:51:44','2021-05-11 01:51:44','03386f06-7320-40f1-8ab6-9a06cbba8a07','About COVID-19 vaccines','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/about',1,'solid'),(37958,158839,1,'2021-05-11 01:51:44','2021-05-11 01:51:44','7aef3157-53b8-4f43-ac08-080c51c74d41','Queensland vaccine strategy','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout',1,'solid'),(37959,158840,1,'2021-05-11 01:51:44','2021-05-11 01:51:44','5a37524d-37ee-4c8a-8a37-220dd763f94c','Call the COVID-19 vaccination helpline','https://www.health.gov.au/contacts/national-coronavirus-and-covid-19-vaccine-helpline',1,'solid'),(37960,158841,1,'2021-05-11 01:51:44','2021-05-11 01:51:44','e5637dc9-ab67-41cb-9f34-eeb9db097a99','Vaccine rollout data','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/australias-covid-19-vaccine-rollout',1,'solid'),(37961,158844,1,'2021-05-11 01:51:44','2021-05-11 01:51:44','fdd886ed-ebef-472a-a554-0eb8624fbaa2','Information for Aboriginal and Torres Strait Islander peoples','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aboriginal-and-torres-strait-islander-peoples-about-covid-19-vaccines',0,'solid'),(37962,158845,1,'2021-05-11 01:51:44','2021-05-11 01:51:44','f7788a24-6d1f-4e6f-85ce-dd9cb4863711','COVID-19 vaccine in your language','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-in-your-language',1,'solid'),(37963,158846,1,'2021-05-11 01:51:44','2021-05-11 01:51:44','cb0cc432-5cee-4ae5-9f12-372c8520b14f','Auslan vaccine-explainer videos','https://www.health.gov.au/news/health-alerts/novel-coronavirus-2019-ncov-health-alert/advice-for-people-at-risk-of-coronavirus-covid-19/coronavirus-covid-19-advice-for-people-with-disability#auslan-videos',1,'solid'),(37964,158847,1,'2021-05-11 01:51:44','2021-05-11 01:51:44','bbe105e3-7b9c-479c-a7e5-5f026eeda5ac','Information for aged care providers, workers and residents','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines',1,'solid'),(37965,158850,1,'2021-05-11 01:51:44','2021-05-11 01:51:44','8f6e0847-79c6-44d7-8f0b-55b2e580391a','ATAGI statement - 8 April','https://www.health.gov.au/news/atagi-statement-on-astrazeneca-vaccine-in-response-to-new-vaccine-safety-concerns',1,'solid'),(37966,158851,1,'2021-05-11 01:51:44','2021-05-11 01:51:44','236d037c-9e8c-4db9-9e0f-c9ec7b1c65bf','ATAGI statement - 23 April','https://www.health.gov.au/news/atagi-reinforce-recommendations-on-use-of-covid-19-vaccines-following-review-of-vaccine-safety-data-and-benefits',1,'solid'),(37967,158852,1,'2021-05-11 01:51:44','2021-05-11 01:51:44','dcc86c1c-b9bd-4b3e-af95-de5b27dfe6fa','Chief Medical Officer\'s response to ATAGI advice','https://www.health.gov.au/news/response-latest-atagi-advice',1,'solid'),(37968,158859,1,'2021-05-11 01:51:45','2021-05-11 01:51:45','63db154d-cd8d-4814-8e30-36917960baa2','More information','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/current-status/public-health-directions/border-restrictions/essential-health-care',1,'solid'),(37969,158862,1,'2021-05-11 01:51:45','2021-05-11 01:51:45','08e31828-c578-4ec9-9770-dfeb53bdbf28','Beyond Blue','https://coronavirus.beyondblue.org.au/',1,'solid'),(37970,158863,1,'2021-05-11 01:51:45','2021-05-11 01:51:45','bb618436-ca35-46cb-9c6f-abeed2231fd0','Life in Mind','https://www.lifeinmindaustralia.com.au/support-for-those-impacted-by-adverse-events/mental-health-support-for-covid-19',1,'solid'),(37971,158864,1,'2021-05-11 01:51:45','2021-05-11 01:51:45','5e0c41f3-f1a3-44fd-a3b7-1a38c4b7516a','headspace','https://headspace.org.au/young-people/how-to-cope-with-stress-related-to-covid-19/',1,'solid'),(37972,158865,1,'2021-05-11 01:51:45','2021-05-11 01:51:45','2080cf19-b388-47ce-b8bf-705b7dbc30fc','Lifeline','https://www.lifeline.org.au/get-help/topics/mental-health-and-wellbeing-during-the-coronavirus-covid-19-outbreak',1,'solid'),(37973,158866,1,'2021-05-11 01:51:45','2021-05-11 01:51:45','06311965-3533-47ca-b540-46cf0b700b00','Emerging Minds','https://emergingminds.com.au/',1,'solid'),(37974,158872,1,'2021-05-11 01:51:45','2021-05-11 01:51:45','70f29f49-6dce-4ab3-9549-3faba741f573','St Vincent de Paul','https://www.vinnies.org.au/page/News/National/COVID_19_Update/',1,'solid'),(37975,158873,1,'2021-05-11 01:51:45','2021-05-11 01:51:45','58c716c0-9054-402b-9f4a-0f66f314ade3','Salvation Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(37976,158874,1,'2021-05-11 01:51:45','2021-05-11 01:51:45','aa1ce226-0c92-4f3d-9419-6a4fcf18b478','Wesley Mission','https://www.wesleymission.org.au/covid-19-information/',1,'solid'),(37977,158879,1,'2021-05-11 01:51:46','2021-05-11 01:51:46','7bd0516a-9fe4-49f2-a064-a08fd9b4cf54','About COVID-19 vaccines','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/about',1,'solid'),(37978,158880,1,'2021-05-11 01:51:46','2021-05-11 01:51:46','2f5abac3-fb29-4b0c-b511-ec53f72c5a7f','Queensland vaccine strategy','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout',1,'solid'),(37979,158881,1,'2021-05-11 01:51:46','2021-05-11 01:51:46','2a5082b3-c075-443c-b755-7fa2ee328585','Call the COVID-19 vaccination helpline','https://www.health.gov.au/contacts/national-coronavirus-and-covid-19-vaccine-helpline',1,'solid'),(37980,158882,1,'2021-05-11 01:51:46','2021-05-11 01:51:46','dd963b02-1134-4960-a676-00e6d317d163','Vaccine rollout data','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/australias-covid-19-vaccine-rollout',1,'solid'),(37981,158885,1,'2021-05-11 01:51:46','2021-05-11 01:51:46','9e684395-243f-40ab-85c6-60d80a674a87','Information for Aboriginal and Torres Strait Islander peoples','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aboriginal-and-torres-strait-islander-peoples-about-covid-19-vaccines',0,'solid'),(37982,158886,1,'2021-05-11 01:51:46','2021-05-11 01:51:46','89795b03-9c94-4427-9ab7-6597b3d6ef49','COVID-19 vaccine in your language','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-in-your-language',1,'solid'),(37983,158887,1,'2021-05-11 01:51:46','2021-05-11 01:51:46','91e24f97-b2a8-425f-878f-bb7820ac1820','Auslan vaccine-explainer videos','https://www.health.gov.au/news/health-alerts/novel-coronavirus-2019-ncov-health-alert/advice-for-people-at-risk-of-coronavirus-covid-19/coronavirus-covid-19-advice-for-people-with-disability#auslan-videos',1,'solid'),(37984,158888,1,'2021-05-11 01:51:46','2021-05-11 01:51:46','9e921ad8-1351-443d-b843-81e73bdc2731','Information for aged care providers, workers and residents','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines',1,'solid'),(37985,158891,1,'2021-05-11 01:51:46','2021-05-11 01:51:46','4b2e7356-5b9c-45c0-858a-adf77261bafb','ATAGI statement - 8 April','https://www.health.gov.au/news/atagi-statement-on-astrazeneca-vaccine-in-response-to-new-vaccine-safety-concerns',1,'solid'),(37986,158892,1,'2021-05-11 01:51:46','2021-05-11 01:51:46','5fa12155-04f9-457f-a629-ced4221ab261','ATAGI statement - 23 April','https://www.health.gov.au/news/atagi-reinforce-recommendations-on-use-of-covid-19-vaccines-following-review-of-vaccine-safety-data-and-benefits',1,'solid'),(37987,158893,1,'2021-05-11 01:51:46','2021-05-11 01:51:46','45a77140-2075-47e2-9606-aaff5a36f1ca','Chief Medical Officer\'s response to ATAGI advice','https://www.health.gov.au/news/response-latest-atagi-advice',1,'solid'),(37988,158900,1,'2021-05-11 01:51:46','2021-05-11 01:51:46','91d3e9e6-75d4-4a73-ba93-8bc2b13ffd29','More information','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/current-status/public-health-directions/border-restrictions/essential-health-care',1,'solid'),(37989,158903,1,'2021-05-11 01:51:46','2021-05-11 01:51:46','5d3aefbe-ea9d-4fce-85f8-4c8442f7639e','Beyond Blue','https://coronavirus.beyondblue.org.au/',1,'solid'),(37990,158904,1,'2021-05-11 01:51:46','2021-05-11 01:51:46','365c8b54-072a-46b1-9be6-d1e4ec14c462','Life in Mind','https://www.lifeinmindaustralia.com.au/support-for-those-impacted-by-adverse-events/mental-health-support-for-covid-19',1,'solid'),(37991,158905,1,'2021-05-11 01:51:46','2021-05-11 01:51:46','dfb62362-0805-4538-b8cb-652410ab5c7a','headspace','https://headspace.org.au/young-people/how-to-cope-with-stress-related-to-covid-19/',1,'solid'),(37992,158906,1,'2021-05-11 01:51:46','2021-05-11 01:51:46','abb5387d-41d3-4a3f-95d2-1da13465de61','Lifeline','https://www.lifeline.org.au/get-help/topics/mental-health-and-wellbeing-during-the-coronavirus-covid-19-outbreak',1,'solid'),(37993,158907,1,'2021-05-11 01:51:46','2021-05-11 01:51:46','069a58ef-17ce-4e7f-87ad-29a5485c4906','Emerging Minds','https://emergingminds.com.au/',1,'solid'),(37994,158913,1,'2021-05-11 01:51:46','2021-05-11 01:51:46','7295ce80-84ac-4334-aed9-631975f66e9b','St Vincent de Paul','https://www.vinnies.org.au/page/News/National/COVID_19_Update/',1,'solid'),(37995,158914,1,'2021-05-11 01:51:46','2021-05-11 01:51:46','51493936-24f8-4814-a827-bea6728bc509','Salvation Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(37996,158915,1,'2021-05-11 01:51:46','2021-05-11 01:51:46','e1f36ff1-6edb-4582-96f2-ba04a221dfc3','Wesley Mission','https://www.wesleymission.org.au/covid-19-information/',1,'solid'),(37997,158920,1,'2021-05-11 01:51:52','2021-05-11 01:51:52','edfe4365-1f1c-450e-8305-e08712a41a53','About COVID-19 vaccines','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/about',1,'solid'),(37998,158921,1,'2021-05-11 01:51:52','2021-05-11 01:51:52','984f533f-ec40-4bcf-8963-636d3d46de2f','Queensland vaccine strategy','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout',1,'solid'),(37999,158922,1,'2021-05-11 01:51:52','2021-05-11 01:51:52','54f271d5-7e6d-4cc7-9e8a-daf2e0445b3e','Call the COVID-19 vaccination helpline','https://www.health.gov.au/contacts/national-coronavirus-and-covid-19-vaccine-helpline',1,'solid'),(38000,158923,1,'2021-05-11 01:51:52','2021-05-11 01:51:52','309a2afa-d989-4ada-8ab4-62bdd9b8bb50','Vaccine rollout data','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/australias-covid-19-vaccine-rollout',1,'solid'),(38001,158926,1,'2021-05-11 01:51:52','2021-05-11 01:51:52','50bc924c-791e-4ddf-8117-ce188f3e0c41','Information for Aboriginal and Torres Strait Islander peoples','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aboriginal-and-torres-strait-islander-peoples-about-covid-19-vaccines',0,'solid'),(38002,158927,1,'2021-05-11 01:51:52','2021-05-11 01:51:52','ecfd2730-ff5a-4d48-aa9f-0d2176037859','COVID-19 vaccine in your language','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-in-your-language',1,'solid'),(38003,158928,1,'2021-05-11 01:51:52','2021-05-11 01:51:52','fa34d7eb-4b10-4a3f-9ef8-49ba1a3f2b38','Auslan vaccine-explainer videos','https://www.health.gov.au/news/health-alerts/novel-coronavirus-2019-ncov-health-alert/advice-for-people-at-risk-of-coronavirus-covid-19/coronavirus-covid-19-advice-for-people-with-disability#auslan-videos',1,'solid'),(38004,158929,1,'2021-05-11 01:51:52','2021-05-11 01:51:52','1418d729-5d20-4df6-bdbe-36668d68b0d7','Information for aged care providers, workers and residents','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines',1,'solid'),(38005,158932,1,'2021-05-11 01:51:52','2021-05-11 01:51:52','52fb6239-b5ff-403c-8d9b-f9acc7881d6b','ATAGI statement - 8 April','https://www.health.gov.au/news/atagi-statement-on-astrazeneca-vaccine-in-response-to-new-vaccine-safety-concerns',1,'solid'),(38006,158933,1,'2021-05-11 01:51:52','2021-05-11 01:51:52','6c4ddcec-f069-429c-866f-8e2fdcb9ad29','ATAGI statement - 23 April','https://www.health.gov.au/news/atagi-reinforce-recommendations-on-use-of-covid-19-vaccines-following-review-of-vaccine-safety-data-and-benefits',1,'solid'),(38007,158934,1,'2021-05-11 01:51:52','2021-05-11 01:51:52','d3366a26-b2d0-4045-95c7-6adef597a05b','Chief Medical Officer\'s response to ATAGI advice','https://www.health.gov.au/news/response-latest-atagi-advice',1,'solid'),(38008,158941,1,'2021-05-11 01:51:52','2021-05-11 01:51:52','0e32aad8-3d2a-418d-b3f5-1248ad199e15','More information','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/current-status/public-health-directions/border-restrictions/essential-health-care',1,'solid'),(38009,158944,1,'2021-05-11 01:51:52','2021-05-11 01:51:52','5da89b18-daf3-4c70-a1dc-49bde5cacc5b','Beyond Blue','https://coronavirus.beyondblue.org.au/',1,'solid'),(38010,158945,1,'2021-05-11 01:51:52','2021-05-11 01:51:52','65543a69-53a7-4a46-8f41-399807a2261c','Life in Mind','https://www.lifeinmindaustralia.com.au/support-for-those-impacted-by-adverse-events/mental-health-support-for-covid-19',1,'solid'),(38011,158946,1,'2021-05-11 01:51:52','2021-05-11 01:51:52','a464d739-cfca-440a-9fb9-8d675be358ec','headspace','https://headspace.org.au/young-people/how-to-cope-with-stress-related-to-covid-19/',1,'solid'),(38012,158947,1,'2021-05-11 01:51:52','2021-05-11 01:51:52','da84180e-a6de-4a6d-b404-1f416c5e8aa9','Lifeline','https://www.lifeline.org.au/get-help/topics/mental-health-and-wellbeing-during-the-coronavirus-covid-19-outbreak',1,'solid'),(38013,158948,1,'2021-05-11 01:51:52','2021-05-11 01:51:52','8387473e-fc6c-4f13-b349-57eabe66c09f','Emerging Minds','https://emergingminds.com.au/',1,'solid'),(38014,158954,1,'2021-05-11 01:51:53','2021-05-11 01:51:53','3a895e4e-e2b0-4eb7-910c-4c718d229fa6','St Vincent de Paul','https://www.vinnies.org.au/page/News/National/COVID_19_Update/',1,'solid'),(38015,158955,1,'2021-05-11 01:51:53','2021-05-11 01:51:53','09178eb8-8e32-4ef0-b86a-1e37edbf151d','Salvation Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(38016,158956,1,'2021-05-11 01:51:53','2021-05-11 01:51:53','b2edb6e0-9d3c-4004-a27a-fc2ecd420229','Wesley Mission','https://www.wesleymission.org.au/covid-19-information/',1,'solid'),(38017,158965,1,'2021-05-11 01:52:40','2021-05-11 01:52:51','7dffda66-ceae-4c55-aa4c-15d78c50d815','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38018,158966,1,'2021-05-11 01:52:40','2021-05-11 01:52:51','d47c03b7-8dc4-4d21-ace3-84e8d0c4a4fa','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38019,158969,1,'2021-05-11 01:52:40','2021-05-11 01:52:51','469085bb-b7c0-476e-b95f-e04da79ad3a8','Phase 1B rollout FAQs',NULL,1,'solid'),(38020,158972,1,'2021-05-11 01:52:41','2021-05-11 01:52:51','ddeee0de-7324-42c2-8226-4fcbedfcfef9','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(38021,158978,1,'2021-05-11 01:52:41','2021-05-11 01:52:51','4efe2c06-d6de-4290-97ba-08798aa0e478','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38022,158981,1,'2021-05-11 01:52:41','2021-05-11 01:52:51','88bf81c5-5c91-4090-94f1-184272879f55','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38023,158983,1,'2021-05-11 01:52:41','2021-05-11 01:52:51','d43df150-fc50-430c-9e28-fbb863ac1cb6','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(38024,158985,1,'2021-05-11 01:52:41','2021-05-11 01:52:51','388d4cd7-efee-4806-9d70-9cc3911584e9','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38025,158988,1,'2021-05-11 01:52:41','2021-05-11 01:52:51','42dd4394-4761-4908-b1a5-b78170229919','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38026,158990,1,'2021-05-11 01:52:41','2021-05-11 01:52:51','58b668b8-9da4-451b-bb1c-12ae83b0dab4','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38027,158992,1,'2021-05-11 01:52:41','2021-05-11 01:52:51','c7a12d3a-9e8b-40c6-98e4-55b175d02134','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38028,158995,1,'2021-05-11 01:52:41','2021-05-11 01:52:51','3a8f3525-372a-4e58-b1ac-357dd949c3b3','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38029,158996,1,'2021-05-11 01:52:41','2021-05-11 01:52:51','de2466d1-3f00-404b-b32e-e4c82384c558','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38030,158999,1,'2021-05-11 01:52:41','2021-05-11 01:52:51','37a668e0-eb80-47d0-a250-3e7c5d0ef976','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38031,159002,1,'2021-05-11 01:52:41','2021-05-11 01:52:51','e7b7e577-2468-4fa1-bc91-11d677a66620','Subscribe to updates',NULL,1,'solid'),(38032,159004,1,'2021-05-11 01:52:41','2021-05-11 01:52:51','c1cd8bdf-c789-48d6-abc2-ea3004575b3d','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38033,159005,1,'2021-05-11 01:52:41','2021-05-11 01:52:51','ccd78f4a-381c-4b95-89f4-b74295896888','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38034,159010,1,'2021-05-11 01:53:01','2021-05-11 01:53:01','22ff2957-e34f-4c20-8e37-cbed5712b62a','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38035,159011,1,'2021-05-11 01:53:01','2021-05-11 01:53:01','03a9e6c9-d75c-4554-b6b2-0f11914bb45e','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38036,159014,1,'2021-05-11 01:53:01','2021-05-11 01:53:01','2f1d2e23-28db-4b16-a58c-6a1806b8c655','Phase 1B rollout FAQs',NULL,1,'solid'),(38037,159017,1,'2021-05-11 01:53:01','2021-05-11 01:53:01','0cc1fa01-cc44-456b-9980-18eae02540af','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(38038,159023,1,'2021-05-11 01:53:01','2021-05-11 01:53:01','b6f529ad-ac99-4463-8956-f61e6aad8967','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38039,159026,1,'2021-05-11 01:53:01','2021-05-11 01:53:01','07885d8c-3de2-4968-8146-e3bffafccc36','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38040,159028,1,'2021-05-11 01:53:01','2021-05-11 01:53:01','89f18db2-a394-4eea-88bc-9a9cb8e704c8','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(38041,159030,1,'2021-05-11 01:53:01','2021-05-11 01:53:01','ff25b8d9-9814-4bc3-92af-34151ee28cc2','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38042,159033,1,'2021-05-11 01:53:01','2021-05-11 01:53:01','9a0b116e-3b47-4617-884f-5d9a12be95ae','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38043,159035,1,'2021-05-11 01:53:01','2021-05-11 01:53:01','e9608f51-d9ba-4603-b2ac-c35ccea04d11','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38044,159037,1,'2021-05-11 01:53:01','2021-05-11 01:53:01','b119355f-7873-4d1f-9fa6-74f6c61b4d7d','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38045,159040,1,'2021-05-11 01:53:01','2021-05-11 01:53:01','3bdad35c-7edf-4687-ab00-c0b171d15911','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38046,159041,1,'2021-05-11 01:53:01','2021-05-11 01:53:01','98ff9327-b610-4346-8490-bdbc09ae01e6','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38047,159044,1,'2021-05-11 01:53:01','2021-05-11 01:53:01','efbfc6d3-0480-4c8d-b6e7-72c66f5a55a2','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38048,159047,1,'2021-05-11 01:53:01','2021-05-11 01:53:01','bf523f28-c068-4aa5-86f3-6a9eb5f4a904','Subscribe to updates',NULL,1,'solid'),(38049,159049,1,'2021-05-11 01:53:01','2021-05-11 01:53:01','619819c9-afc0-42bf-b33d-c1634ec864c9','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38050,159050,1,'2021-05-11 01:53:01','2021-05-11 01:53:01','ec99bf6a-6c43-4a58-8777-ce629b6dcf34','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38051,159056,1,'2021-05-11 01:53:02','2021-05-11 01:53:02','03120a4f-b714-4786-befe-ad5d08ff8726','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38052,159057,1,'2021-05-11 01:53:02','2021-05-11 01:53:02','62d5a29d-f50e-4989-9c35-42540c0f3cd7','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38053,159060,1,'2021-05-11 01:53:03','2021-05-11 01:53:03','10dda71d-97d8-459c-befa-fe0e64ad2ba2','Phase 1B rollout FAQs',NULL,1,'solid'),(38054,159063,1,'2021-05-11 01:53:03','2021-05-11 01:53:03','c06e4c63-a6c3-4304-a351-a5784749beef','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(38055,159069,1,'2021-05-11 01:53:03','2021-05-11 01:53:03','dbb4e947-0bf2-4792-9551-eed211675527','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38056,159072,1,'2021-05-11 01:53:03','2021-05-11 01:53:03','520f265a-1692-4e6a-92dc-8ee3ccb83255','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38057,159074,1,'2021-05-11 01:53:03','2021-05-11 01:53:03','1ffe4ca2-5d73-4682-9b90-a15d79d353e5','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(38058,159076,1,'2021-05-11 01:53:03','2021-05-11 01:53:03','920b71c3-c6f2-4a5e-8dfa-1af01bedf87c','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38059,159079,1,'2021-05-11 01:53:03','2021-05-11 01:53:03','5e6165de-c2e1-43d5-abb1-2f828b909366','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38060,159081,1,'2021-05-11 01:53:03','2021-05-11 01:53:03','d7f29770-cd6f-4936-b99d-0503c356cb1a','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38061,159083,1,'2021-05-11 01:53:03','2021-05-11 01:53:03','e3caff38-c97a-4f5f-a9bd-e3e1767a8d02','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38062,159086,1,'2021-05-11 01:53:03','2021-05-11 01:53:03','430ac549-8b25-4128-80fc-fa87eb62a658','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38063,159087,1,'2021-05-11 01:53:03','2021-05-11 01:53:03','e7b3c3e6-b0bf-4d8f-b20b-50a7407988ab','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38064,159090,1,'2021-05-11 01:53:03','2021-05-11 01:53:03','e09d1121-436d-48f9-aa3c-7d5422a84f3f','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38065,159093,1,'2021-05-11 01:53:03','2021-05-11 01:53:03','eaeb2464-c99e-470f-a2f1-08607af4332b','Subscribe to updates',NULL,1,'solid'),(38066,159095,1,'2021-05-11 01:53:03','2021-05-11 01:53:03','5692f735-2c4c-4aec-b0e6-9103b246ccf9','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38067,159096,1,'2021-05-11 01:53:03','2021-05-11 01:53:03','7c6540b4-d080-40f1-a056-f1512593c891','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38068,159100,1,'2021-05-11 01:55:30','2021-05-11 01:55:30','cf0b8e51-b366-4763-a4c2-200826fe89bb','More information','https://www.health.gov.au/resources/publications/distribution-of-ppe-through-phns-tranche-4-surgical-masks-and-p2n95-respirators-for-general-practice-community-pharmacy-and-allied-health',1,'outline'),(38069,159105,1,'2021-05-11 01:55:30','2021-05-11 01:55:30','76000e1a-62ef-4009-8bd8-c3f65ac65020','More information','https://bnphn.org/DoH-eye-protection',1,'outline'),(38070,159106,1,'2021-05-11 01:55:30','2021-05-11 01:55:30','2419c3bf-0d36-4964-8731-78d803e5243a','How to care for your goggles','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/GoggleCare_A4Poster_QPHN_FINAL.pdf?mtime=20200917100629&focal=none',1,'outline'),(38071,159109,1,'2021-05-11 01:55:30','2021-05-11 01:55:30','e45c3b72-9772-49f3-9920-a02d7508a086','More information','https://bnphn.org/DoH-eye-protection',1,'outline'),(38072,159110,1,'2021-05-11 01:55:30','2021-05-11 01:55:30','d521e777-33eb-4cd4-a7ad-ae7855f12c6b','How to care for your goggles','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/GoggleCare_A4Poster_QPHN_FINAL.pdf?mtime=20200917100629&focal=none',1,'outline'),(38073,159119,1,'2021-05-11 02:19:28','2021-05-11 02:19:28','355a4ced-69d8-4b95-8a70-2d4f0411ba5c','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38074,159120,1,'2021-05-11 02:19:28','2021-05-11 02:19:28','f2ccc09f-dce4-4724-9c19-edf925d44750','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38075,159123,1,'2021-05-11 02:19:28','2021-05-11 02:19:28','2a77e6ea-1484-4b32-b0df-6c00c0175b3d','Phase 1B rollout FAQs',NULL,1,'solid'),(38076,159126,1,'2021-05-11 02:19:28','2021-05-11 02:19:28','88308f50-ace7-48d4-8c21-e9f409abc427','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(38077,159132,1,'2021-05-11 02:19:28','2021-05-11 02:19:28','5dbcbf35-9686-4555-9073-b6919d908997','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38078,159135,1,'2021-05-11 02:19:28','2021-05-11 02:19:28','e6966d54-c06b-4c44-88b3-d08146f92dd0','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38079,159137,1,'2021-05-11 02:19:28','2021-05-11 02:19:28','a3b6f043-c622-4d86-8cdf-be5f30c5f0be','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(38080,159139,1,'2021-05-11 02:19:28','2021-05-11 02:19:28','adbda5bd-1a5b-4912-9891-8c797e9d08b4','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38081,159142,1,'2021-05-11 02:19:29','2021-05-11 02:19:29','e581b164-e98e-4085-940b-0920c371ba6a','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38082,159144,1,'2021-05-11 02:19:29','2021-05-11 02:19:29','0ed12822-9258-4b1c-aa05-04c1a527be4f','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38083,159146,1,'2021-05-11 02:19:29','2021-05-11 02:19:29','d83d9c3a-0078-45fe-abd2-97400742187d','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38084,159149,1,'2021-05-11 02:19:29','2021-05-11 02:19:29','9b648a68-f229-473f-b610-9adad09569e4','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38085,159150,1,'2021-05-11 02:19:29','2021-05-11 02:19:29','a7c29c37-eab6-499b-a185-3d4d86c1bbc2','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38086,159153,1,'2021-05-11 02:19:29','2021-05-11 02:19:29','2eac8a14-b787-4361-ad77-a6a060588ee1','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38087,159156,1,'2021-05-11 02:19:29','2021-05-11 02:19:29','e53b79ce-e08a-4316-9e48-bfa36c789e05','Subscribe to updates',NULL,1,'solid'),(38088,159158,1,'2021-05-11 02:19:29','2021-05-11 02:19:29','a8caf16f-25f7-4e02-b066-694f9de00876','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38089,159159,1,'2021-05-11 02:19:29','2021-05-11 02:19:29','c2157b12-15fe-4b4f-b99c-7de8f092762a','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38090,159164,1,'2021-05-11 02:19:30','2021-05-11 02:19:30','6608f581-107c-4f40-8604-82122d5686cd','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38091,159165,1,'2021-05-11 02:19:30','2021-05-11 02:19:30','2828701a-ed8a-4714-970b-98ef032fdcc7','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38092,159168,1,'2021-05-11 02:19:30','2021-05-11 02:19:30','a0104404-fc20-43b0-828c-573ff8ccc358','Phase 1B rollout FAQs',NULL,1,'solid'),(38093,159171,1,'2021-05-11 02:19:30','2021-05-11 02:19:30','162866ba-6a42-4bbe-bcb7-a25f70e5f277','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(38094,159177,1,'2021-05-11 02:19:30','2021-05-11 02:19:30','d2285e87-4a8e-4db3-bae8-123ad71431a9','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38095,159180,1,'2021-05-11 02:19:30','2021-05-11 02:19:30','14905456-a40d-43c7-9b7c-72b8adfb5f38','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38096,159182,1,'2021-05-11 02:19:30','2021-05-11 02:19:30','8fb84ce6-ef8b-4bc2-b3e6-2a453b7b8b2a','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(38097,159184,1,'2021-05-11 02:19:30','2021-05-11 02:19:30','2519a5bf-70b5-4a58-9233-8fcc35321b22','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38098,159187,1,'2021-05-11 02:19:30','2021-05-11 02:19:30','2fa06556-9425-44b7-a3a5-9f4446d9bd57','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38099,159189,1,'2021-05-11 02:19:30','2021-05-11 02:19:30','cc5bf1d2-53c7-4245-b17a-2a3e1751f57e','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38100,159191,1,'2021-05-11 02:19:30','2021-05-11 02:19:30','0a3c0c91-44f6-43b3-addd-6dc4a4ad454a','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38101,159194,1,'2021-05-11 02:19:31','2021-05-11 02:19:31','114dd4fa-5e69-4607-b9c2-6f6a906349e1','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38102,159195,1,'2021-05-11 02:19:31','2021-05-11 02:19:31','11234154-2942-4803-9279-1f79f4e7a8fa','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38103,159198,1,'2021-05-11 02:19:31','2021-05-11 02:19:31','5ae4e41d-5c63-4bfb-ae6f-2c45ac29da38','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38104,159201,1,'2021-05-11 02:19:31','2021-05-11 02:19:31','0cd26cb3-899d-467b-915b-60eb90b07aa6','Subscribe to updates',NULL,1,'solid'),(38105,159203,1,'2021-05-11 02:19:31','2021-05-11 02:19:31','7248a1d3-05c6-4a7b-90b6-fa2671a235e2','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38106,159204,1,'2021-05-11 02:19:31','2021-05-11 02:19:31','c59bed56-a07f-4a67-be2a-a0108c558031','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38107,159209,1,'2021-05-11 02:22:34','2021-05-11 02:22:34','bf6508d2-4775-4201-bf46-441b1752b25d','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38108,159210,1,'2021-05-11 02:22:34','2021-05-11 02:22:34','c98fb1c1-8825-4699-b193-cb4a2eca7c41','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38109,159213,1,'2021-05-11 02:22:34','2021-05-11 02:22:34','f01e8141-f9be-4b30-b5df-223e80af6f71','Phase 1B rollout FAQs',NULL,1,'solid'),(38110,159216,1,'2021-05-11 02:22:34','2021-05-11 02:22:34','5d060b3f-551a-4d81-8f7b-2e3050d3663f','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(38111,159222,1,'2021-05-11 02:22:34','2021-05-11 02:22:34','0bd3119f-a3c3-4c07-9fe4-5062e04ddb82','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38112,159225,1,'2021-05-11 02:22:34','2021-05-11 02:22:34','da563ad8-7428-4d06-9249-768f0515fddf','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38113,159227,1,'2021-05-11 02:22:34','2021-05-11 02:22:34','7528de1b-24e7-44ea-9070-92add4ebd0aa','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(38114,159229,1,'2021-05-11 02:22:34','2021-05-11 02:22:34','a4c0f83c-9dd0-47e8-88b0-81526cdbe21f','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38115,159232,1,'2021-05-11 02:22:34','2021-05-11 02:22:34','85718d21-f36c-4571-804a-3f77fdcae952','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38116,159234,1,'2021-05-11 02:22:34','2021-05-11 02:22:34','784940ab-23dd-4a91-a58e-200f24f35bef','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38117,159236,1,'2021-05-11 02:22:34','2021-05-11 02:22:34','db0051b6-2324-4292-b484-959646631efd','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38118,159239,1,'2021-05-11 02:22:34','2021-05-11 02:22:34','1c0aafce-08e0-43f7-8099-fce4ae9eb2e5','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38119,159240,1,'2021-05-11 02:22:34','2021-05-11 02:22:34','71fa3451-0dc5-403f-9c97-1f48ac945a36','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38120,159243,1,'2021-05-11 02:22:34','2021-05-11 02:22:34','b1a79091-7af3-4fa2-a8d3-2c1cb6de15a9','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38121,159246,1,'2021-05-11 02:22:34','2021-05-11 02:22:34','c5428640-930c-4277-8a87-d68357472ec2','Subscribe to updates',NULL,1,'solid'),(38122,159248,1,'2021-05-11 02:22:34','2021-05-11 02:22:34','96130d17-0ab2-4151-bb0c-b247cb47f447','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38123,159249,1,'2021-05-11 02:22:34','2021-05-11 02:22:34','636ad8d3-a651-40f8-b641-140d7f012645','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38124,159254,1,'2021-05-11 02:22:36','2021-05-11 02:22:36','5f881cb0-6a98-4329-8a77-971807625999','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38125,159255,1,'2021-05-11 02:22:36','2021-05-11 02:22:36','e3da42d4-f4f5-4194-a76a-f48f04a03646','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38126,159258,1,'2021-05-11 02:22:36','2021-05-11 02:22:36','a22b6a8a-098c-43d6-93dc-acc32ebe511a','Phase 1B rollout FAQs',NULL,1,'solid'),(38127,159261,1,'2021-05-11 02:22:36','2021-05-11 02:22:36','48c64797-95e2-4a0b-8d03-1d77b53ef88a','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(38128,159267,1,'2021-05-11 02:22:36','2021-05-11 02:22:36','6e4bac04-786d-4623-a430-8b96238c21e4','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38129,159270,1,'2021-05-11 02:22:36','2021-05-11 02:22:36','f8301d8f-e621-4e9a-97e6-211d94e8a276','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38130,159272,1,'2021-05-11 02:22:36','2021-05-11 02:22:36','bc956893-0983-468e-b87b-7e1fa30576a0','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(38131,159274,1,'2021-05-11 02:22:36','2021-05-11 02:22:36','ff645ad2-0320-47c5-8eeb-4e2adbd7aca5','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38132,159277,1,'2021-05-11 02:22:36','2021-05-11 02:22:36','f480db4c-124e-44ff-841c-bce24a1b484c','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38133,159279,1,'2021-05-11 02:22:36','2021-05-11 02:22:36','44a82d29-c37d-4cf5-9257-1adb7fc0f15b','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38134,159281,1,'2021-05-11 02:22:36','2021-05-11 02:22:36','1eca5b4e-3599-425f-853f-081d9cef89c7','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38135,159284,1,'2021-05-11 02:22:36','2021-05-11 02:22:36','67db1602-34b7-4e30-9693-44587d91162a','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38136,159285,1,'2021-05-11 02:22:36','2021-05-11 02:22:36','f0941b02-f040-4bb0-b749-108fedc3834c','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38137,159288,1,'2021-05-11 02:22:36','2021-05-11 02:22:36','576150bb-1d56-425d-bc82-47d221686f25','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38138,159291,1,'2021-05-11 02:22:36','2021-05-11 02:22:36','97fdcf09-c865-4717-b787-d18c7cd0c515','Subscribe to updates',NULL,1,'solid'),(38139,159293,1,'2021-05-11 02:22:36','2021-05-11 02:22:36','09db8b60-a7f7-4606-bbee-d8e5049316bb','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38140,159294,1,'2021-05-11 02:22:36','2021-05-11 02:22:36','0b9dc70b-3234-435d-bb58-3589ef68e58e','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38141,159299,1,'2021-05-11 02:22:37','2021-05-11 02:22:37','0bca1f21-55c6-4dd0-a2ac-0c340c854fbb','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38142,159300,1,'2021-05-11 02:22:37','2021-05-11 02:22:37','a4c9246a-0f50-4876-a530-a7aa2a1d6ddb','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38143,159303,1,'2021-05-11 02:22:37','2021-05-11 02:22:37','b0b49ece-6335-4258-b884-befdb760a169','Phase 1B rollout FAQs',NULL,1,'solid'),(38144,159306,1,'2021-05-11 02:22:37','2021-05-11 02:22:37','7c630d45-4dfd-4318-b32c-018650a37179','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(38145,159312,1,'2021-05-11 02:22:38','2021-05-11 02:22:38','53afdc20-d70c-4b66-9b0f-045e660f845a','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38146,159315,1,'2021-05-11 02:22:38','2021-05-11 02:22:38','658f84dc-fcac-44ef-ae49-1272ace8f1f3','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38147,159317,1,'2021-05-11 02:22:38','2021-05-11 02:22:38','bfe5e30b-9d69-4b4b-a7aa-3c7a1cee0835','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(38148,159319,1,'2021-05-11 02:22:38','2021-05-11 02:22:38','7b4101b8-6c80-45b6-aae7-c5d1d4f5f1f2','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38149,159322,1,'2021-05-11 02:22:38','2021-05-11 02:22:38','ad8323b2-b91b-4c51-9e9c-eda4de76f742','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38150,159324,1,'2021-05-11 02:22:38','2021-05-11 02:22:38','d475e5a1-2626-4c92-a9fc-276a216a0f74','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38151,159326,1,'2021-05-11 02:22:38','2021-05-11 02:22:38','427dd46d-58dc-47f0-b672-656e799820c2','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38152,159329,1,'2021-05-11 02:22:38','2021-05-11 02:22:38','22a21293-1745-4237-9a9b-13529e665f43','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38153,159330,1,'2021-05-11 02:22:38','2021-05-11 02:22:38','9d6a5259-30a6-4897-8ab3-e0ff0f50909e','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38154,159333,1,'2021-05-11 02:22:38','2021-05-11 02:22:38','5d313bbd-d7e3-4fd7-b05e-e4a133888753','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38155,159336,1,'2021-05-11 02:22:38','2021-05-11 02:22:38','198e868d-4046-474d-b744-9147140f8624','Subscribe to updates',NULL,1,'solid'),(38156,159338,1,'2021-05-11 02:22:38','2021-05-11 02:22:38','f73dc24e-35ee-4c65-86b4-30e445d49896','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38157,159339,1,'2021-05-11 02:22:38','2021-05-11 02:22:38','82639ca6-d55b-434c-9850-cedca2c021a5','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38158,159345,1,'2021-05-11 02:22:39','2021-05-11 02:22:39','ca05703c-2d31-450b-82c1-3e8bc58830cc','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38159,159346,1,'2021-05-11 02:22:39','2021-05-11 02:22:39','933f44c5-ce48-4221-953e-ab54544110d0','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38160,159349,1,'2021-05-11 02:22:39','2021-05-11 02:22:39','99246a0b-8bee-42e8-9ffe-6ebc99ac377f','Phase 1B rollout FAQs',NULL,1,'solid'),(38161,159352,1,'2021-05-11 02:22:39','2021-05-11 02:22:39','b45b3deb-3fd8-436c-8d64-ffc1894cf497','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(38162,159358,1,'2021-05-11 02:22:40','2021-05-11 02:22:40','d6fcc584-9e4e-48ce-9a02-335403741183','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38163,159361,1,'2021-05-11 02:22:40','2021-05-11 02:22:40','38abd93f-87c4-49ac-acf9-d10456fa8160','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38164,159363,1,'2021-05-11 02:22:40','2021-05-11 02:22:40','ac613397-2bfa-4088-9422-21e591ef6a1a','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(38165,159365,1,'2021-05-11 02:22:40','2021-05-11 02:22:40','22c11874-98d1-4c8f-bb19-bf3e757ccf64','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38166,159368,1,'2021-05-11 02:22:40','2021-05-11 02:22:40','719fb04e-17ac-47da-892c-e48507593341','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38167,159370,1,'2021-05-11 02:22:40','2021-05-11 02:22:40','3794a8b7-f86a-4a8c-84b2-91cb15f4a61c','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38168,159372,1,'2021-05-11 02:22:40','2021-05-11 02:22:40','285745fe-eebd-4f8c-936d-5f0cc1ac2ba4','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38169,159375,1,'2021-05-11 02:22:40','2021-05-11 02:22:40','287f43e4-7212-410b-bfaa-19c89ad274de','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38170,159376,1,'2021-05-11 02:22:40','2021-05-11 02:22:40','22396f4d-7fbe-419c-ae25-da7822c53e53','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38171,159379,1,'2021-05-11 02:22:40','2021-05-11 02:22:40','f2a45e9f-d30b-4a7d-bb97-dbff9eac8ab4','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38172,159382,1,'2021-05-11 02:22:40','2021-05-11 02:22:40','d4fc3460-1722-4003-a4a9-9a064a2043f9','Subscribe to updates',NULL,1,'solid'),(38173,159384,1,'2021-05-11 02:22:40','2021-05-11 02:22:40','90457a67-f94b-448f-a998-a4efb5df464a','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38174,159385,1,'2021-05-11 02:22:40','2021-05-11 02:22:40','e222b274-738b-403d-834d-c0652cb6f2a9','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38175,159391,1,'2021-05-11 02:23:35','2021-05-11 02:23:35','e0fecf46-105a-454d-a5c1-12801418dbf6','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38176,159392,1,'2021-05-11 02:23:35','2021-05-11 02:23:35','9dd585ce-892f-48dd-9fb5-ac5d05918319','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38177,159395,1,'2021-05-11 02:23:35','2021-05-11 02:23:35','c27f548e-3ef0-4526-9ca5-e6e973f80282','Phase 1B rollout FAQs',NULL,1,'solid'),(38178,159398,1,'2021-05-11 02:23:35','2021-05-11 02:23:35','c385c1cb-abf3-4fa3-83bf-8785183d6cb9','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(38179,159404,1,'2021-05-11 02:23:35','2021-05-11 02:23:35','a5ecdc77-1f94-440c-b72a-3125c799e32c','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38180,159407,1,'2021-05-11 02:23:35','2021-05-11 02:23:35','7e3c6571-4a20-47b6-806a-9bd5184f0eac','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38181,159409,1,'2021-05-11 02:23:35','2021-05-11 02:23:35','3dcc7155-4e0e-4455-8641-ceaf124f452c','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(38182,159411,1,'2021-05-11 02:23:35','2021-05-11 02:23:35','056bf3f1-f547-431c-9fd6-84db412f34c9','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38183,159414,1,'2021-05-11 02:23:35','2021-05-11 02:23:35','8281a6c3-3a3a-44b9-8115-75fd05557d89','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38184,159416,1,'2021-05-11 02:23:35','2021-05-11 02:23:35','004dfc4b-9316-4499-9405-e24a1b77718e','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38185,159418,1,'2021-05-11 02:23:35','2021-05-11 02:23:35','539630eb-cb7b-4daa-87c4-cf7f90c38ded','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38186,159421,1,'2021-05-11 02:23:35','2021-05-11 02:23:35','57357d76-95e0-4af5-ba56-6471706c13cc','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38187,159422,1,'2021-05-11 02:23:35','2021-05-11 02:23:35','bd5a97c7-4d8b-4236-a6d1-afe400ebbf2e','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38188,159425,1,'2021-05-11 02:23:35','2021-05-11 02:23:35','71236634-421f-4633-955d-1f29d053a799','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38189,159428,1,'2021-05-11 02:23:35','2021-05-11 02:23:35','d8242cbc-7416-40ff-8571-13a6b9e65b68','Subscribe to updates',NULL,1,'solid'),(38190,159430,1,'2021-05-11 02:23:36','2021-05-11 02:23:36','e015666d-2628-4367-b208-493bf4c60bfb','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38191,159431,1,'2021-05-11 02:23:36','2021-05-11 02:23:36','bf1d051e-00ff-4c98-9e42-e479b76c5f05','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38192,159435,1,'2021-05-11 02:24:51','2021-05-11 02:24:51','1230fa40-4808-4c67-b172-161bb3e82a3d','Fever and community assessment clinics','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38193,159439,1,'2021-05-11 02:24:51','2021-05-11 02:24:51','f8a04d0a-77b4-47f9-b24e-4ffcf311ed4b','For GPs',NULL,1,'outline'),(38194,159440,1,'2021-05-11 02:24:51','2021-05-11 02:24:51','6425e4ad-3dc7-4253-a058-512c9866fa93','For RACFs',NULL,1,'outline'),(38195,159441,1,'2021-05-11 02:24:51','2021-05-11 02:24:51','93d6d25b-0043-4765-a83c-1d98c2932daa','For community',NULL,1,'outline'),(38196,159444,1,'2021-05-11 02:24:51','2021-05-11 02:24:51','d1efa9b1-3408-4443-b0c1-cac6ec86849b','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/',1,'solid'),(38197,159447,1,'2021-05-11 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02:24:56','7c1e12b4-9e64-42a7-bc1d-655370ea425e','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/',1,'solid'),(38234,159516,1,'2021-05-11 02:24:56','2021-05-11 02:24:56','7a780c53-ab07-4afd-b8aa-00eec7021d4e','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(38235,159518,1,'2021-05-11 02:24:56','2021-05-11 02:24:56','f9bdf767-991a-47ab-b303-c7ceec140390','24 April','https://icampaign.brightlabs.com.au/v/9655/1735694709/email.html?k=T765D-g3I3xwquDMKWDt0b1lr9SnufuSbrSQVvGq9pU',1,'solid'),(38236,159519,1,'2021-05-11 02:24:56','2021-05-11 02:24:56','f92aaacf-1679-4a5a-bce3-a11bb4601cbf','11 April','https://icampaign.brightlabs.com.au/v/9655/1735688107/email.html?k=0zbLWXL9p5GnYnEkBtLJQ-6_Jeo-PoOc5e4Ixb3AOe0',1,'solid'),(38237,159520,1,'2021-05-11 02:24:56','2021-05-11 02:24:56','aecf6d61-cc5c-4ee5-835a-9aede903c191','9 April','https://icampaign.brightlabs.com.au/v/9655/1735686917/email.html?k=wWvhac5K_2ThrjHnqFX8KD-Iowxb8LaMjuY8biU2nQw',1,'solid'),(38238,159521,1,'2021-05-11 02:24:56','2021-05-11 02:24:56','720e2442-f7e7-47e7-949d-8530c0b74198','29 March','https://icampaign.brightlabs.com.au/v/9655/1735681338/email.html?k=p00jE-y-BK2WRoDkTo-ZzhMWLK6WHdUeeleFJUMhNVg',1,'solid'),(38239,159522,1,'2021-05-11 02:24:56','2021-05-11 02:24:56','b82d51b9-2c18-427e-a9a3-a7c8bc911f4b','26 March','https://icampaign.brightlabs.com.au/v/9655/1735680145/email.html?k=tygpMLfOttxcbCXZ0B2NJjCHvdQXZu95WMekeXcJoro',1,'solid'),(38240,159523,1,'2021-05-11 02:24:56','2021-05-11 02:24:56','a2486942-3809-45d9-bfe1-2003cab7bac9','15 March','https://icampaign.brightlabs.com.au/v/9655/1735670870/email.html?k=v6G-8gVJ_rvtwoUd2fpEBZ1ZIi86nI02To7omwA0FiU',1,'solid'),(38241,159525,1,'2021-05-11 02:24:56','2021-05-11 02:24:56','29526fb9-d788-43e7-9fc5-3bfdd1a0f10c','Queensland Health 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02:24:59','f05c354f-49c8-4371-8923-34040b54c81a','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/',1,'solid'),(38252,159550,1,'2021-05-11 02:24:59','2021-05-11 02:24:59','0c919423-e7c7-4128-b2a5-08903491910a','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(38253,159552,1,'2021-05-11 02:24:59','2021-05-11 02:24:59','87d798b7-5d27-46b5-8c0a-2dfb4a7f75ff','24 April','https://icampaign.brightlabs.com.au/v/9655/1735694709/email.html?k=T765D-g3I3xwquDMKWDt0b1lr9SnufuSbrSQVvGq9pU',1,'solid'),(38254,159553,1,'2021-05-11 02:24:59','2021-05-11 02:24:59','64d57e02-9bd5-480b-9a21-53cd2ab1d813','11 April','https://icampaign.brightlabs.com.au/v/9655/1735688107/email.html?k=0zbLWXL9p5GnYnEkBtLJQ-6_Jeo-PoOc5e4Ixb3AOe0',1,'solid'),(38255,159554,1,'2021-05-11 02:24:59','2021-05-11 02:24:59','14931b82-a9ec-403c-9c05-6f52b7029add','9 April','https://icampaign.brightlabs.com.au/v/9655/1735686917/email.html?k=wWvhac5K_2ThrjHnqFX8KD-Iowxb8LaMjuY8biU2nQw',1,'solid'),(38256,159555,1,'2021-05-11 02:24:59','2021-05-11 02:24:59','6f1b5933-8473-4974-b79c-479b92d2b35d','29 March','https://icampaign.brightlabs.com.au/v/9655/1735681338/email.html?k=p00jE-y-BK2WRoDkTo-ZzhMWLK6WHdUeeleFJUMhNVg',1,'solid'),(38257,159556,1,'2021-05-11 02:24:59','2021-05-11 02:24:59','be7795ed-7a83-458d-896c-d4e2b1508810','26 March','https://icampaign.brightlabs.com.au/v/9655/1735680145/email.html?k=tygpMLfOttxcbCXZ0B2NJjCHvdQXZu95WMekeXcJoro',1,'solid'),(38258,159558,1,'2021-05-11 02:24:59','2021-05-11 02:24:59','5eb662e9-9c15-42a6-b71f-ddc7c9956390','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38259,159559,1,'2021-05-11 02:24:59','2021-05-11 02:24:59','7274bab8-05a7-449e-8252-275d14a2fca9','Department of Health 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02:25:51','84151d9b-37e9-4543-9c41-f45a1b523994','Fever and community assessment clinics','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38265,159574,1,'2021-05-11 02:25:51','2021-05-11 02:25:51','a7b92cb9-f5cd-46e1-89b0-3d6333233942','For GPs',NULL,1,'outline'),(38266,159575,1,'2021-05-11 02:25:51','2021-05-11 02:25:51','ccccaca6-834f-479a-a453-79fe14eeb41d','For RACFs',NULL,1,'outline'),(38267,159576,1,'2021-05-11 02:25:51','2021-05-11 02:25:51','c200f2fe-3c4d-494c-b6bf-4a6502cb2d78','For community',NULL,1,'outline'),(38268,159579,1,'2021-05-11 02:25:51','2021-05-11 02:25:51','b9e4db4d-3f83-4996-ab50-aa0204ae55f7','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/',1,'solid'),(38269,159582,1,'2021-05-11 02:25:51','2021-05-11 02:25:51','a4d0a575-03b3-46b1-b2d4-991fc44e9ca5','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(38270,159584,1,'2021-05-11 02:25:51','2021-05-11 02:25:51','84a00db3-a8ec-46c9-ac37-627d1e057452','24 April','https://icampaign.brightlabs.com.au/v/9655/1735694709/email.html?k=T765D-g3I3xwquDMKWDt0b1lr9SnufuSbrSQVvGq9pU',1,'solid'),(38271,159585,1,'2021-05-11 02:25:51','2021-05-11 02:25:51','108a446c-ade8-4beb-b700-a396990b38a6','11 April','https://icampaign.brightlabs.com.au/v/9655/1735688107/email.html?k=0zbLWXL9p5GnYnEkBtLJQ-6_Jeo-PoOc5e4Ixb3AOe0',1,'solid'),(38272,159586,1,'2021-05-11 02:25:51','2021-05-11 02:25:51','620b3576-bfb9-4b74-af0a-e868c0e445ae','9 April','https://icampaign.brightlabs.com.au/v/9655/1735686917/email.html?k=wWvhac5K_2ThrjHnqFX8KD-Iowxb8LaMjuY8biU2nQw',1,'solid'),(38273,159587,1,'2021-05-11 02:25:51','2021-05-11 02:25:51','caa4ac3a-6a39-4ef6-bc6d-ec6e794b2d9b','29 March','https://icampaign.brightlabs.com.au/v/9655/1735681338/email.html?k=p00jE-y-BK2WRoDkTo-ZzhMWLK6WHdUeeleFJUMhNVg',1,'solid'),(38274,159588,1,'2021-05-11 02:25:51','2021-05-11 02:25:51','9342bf13-2e34-4ba6-872a-72629d493c6e','26 March','https://icampaign.brightlabs.com.au/v/9655/1735680145/email.html?k=tygpMLfOttxcbCXZ0B2NJjCHvdQXZu95WMekeXcJoro',1,'solid'),(38275,159590,1,'2021-05-11 02:25:51','2021-05-11 02:25:51','f9212b35-a0eb-4ca3-96e1-d9f29ae6aca8','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38276,159591,1,'2021-05-11 02:25:51','2021-05-11 02:25:51','a7cecafa-46e4-4eed-b85e-9e23afb10fb2','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38277,159592,1,'2021-05-11 02:25:51','2021-05-11 02:25:51','d9fe9688-63e6-4402-81ad-5c35693e80a7','COVID-19 vaccine 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02:26:46','2021-05-11 02:26:46','ff0e56c2-6746-4b6d-92fc-e3fdbd117e65','For GPs',NULL,1,'outline'),(38283,159607,1,'2021-05-11 02:26:46','2021-05-11 02:26:46','de20d5b0-979a-471a-a1e8-5f042211aab6','For RACFs',NULL,1,'outline'),(38284,159608,1,'2021-05-11 02:26:46','2021-05-11 02:26:46','2858b2bf-d65c-4bea-858a-2f76eabee475','For community',NULL,1,'outline'),(38285,159611,1,'2021-05-11 02:26:46','2021-05-11 02:26:46','9d4cdbdb-a0d9-4574-a88f-7cd31a0d1165','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/',1,'solid'),(38286,159614,1,'2021-05-11 02:26:46','2021-05-11 02:26:46','7b15a7e0-fb2d-47db-a795-3d73d920f2c8','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(38287,159616,1,'2021-05-11 02:26:46','2021-05-11 02:26:46','04a194ff-34ab-43c5-9a2f-bf355a01dcb9','24 April','https://icampaign.brightlabs.com.au/v/9655/1735694709/email.html?k=T765D-g3I3xwquDMKWDt0b1lr9SnufuSbrSQVvGq9pU',1,'solid'),(38288,159617,1,'2021-05-11 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02:26:46','14da4089-75cd-4456-b2f5-676ed353a4fe','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38293,159623,1,'2021-05-11 02:26:46','2021-05-11 02:26:46','250c95e3-fb08-4a78-9230-c3b24d666af0','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38294,159624,1,'2021-05-11 02:26:46','2021-05-11 02:26:46','44136de2-3a45-4ea2-b50f-e02251c336d0','COVID-19 vaccine updates','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/subscribe-to-covid-19-vaccines-updates',1,'solid'),(38295,159627,1,'2021-05-11 02:26:46','2021-05-11 02:26:46','b30213a1-fbc4-4b5c-9e52-3056d21e0c49','Department of Health','https://www.health.gov.au/',1,'outline'),(38296,159628,1,'2021-05-11 02:26:46','2021-05-11 02:26:46','4997c33b-783f-42de-8c08-b322507dea7f','Queensland 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02:27:00','486307dc-4abb-48cc-814e-e2e488354516','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/',1,'solid'),(38303,159646,1,'2021-05-11 02:27:00','2021-05-11 02:27:00','84eeac04-3467-4dfa-9890-09923d87e586','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(38304,159648,1,'2021-05-11 02:27:00','2021-05-11 02:27:00','adec5771-a278-47a3-a095-900e540fff99','24 April','https://icampaign.brightlabs.com.au/v/9655/1735694709/email.html?k=T765D-g3I3xwquDMKWDt0b1lr9SnufuSbrSQVvGq9pU',1,'solid'),(38305,159649,1,'2021-05-11 02:27:00','2021-05-11 02:27:00','e52645a6-173d-4fdb-b779-acb966ec387d','11 April','https://icampaign.brightlabs.com.au/v/9655/1735688107/email.html?k=0zbLWXL9p5GnYnEkBtLJQ-6_Jeo-PoOc5e4Ixb3AOe0',1,'solid'),(38306,159650,1,'2021-05-11 02:27:00','2021-05-11 02:27:00','125a1799-8583-42e2-afd1-c6f13f0e5c43','9 April','https://icampaign.brightlabs.com.au/v/9655/1735686917/email.html?k=wWvhac5K_2ThrjHnqFX8KD-Iowxb8LaMjuY8biU2nQw',1,'solid'),(38307,159651,1,'2021-05-11 02:27:00','2021-05-11 02:27:00','d82a2477-0d5b-4a0e-b432-c614d85f7146','29 March','https://icampaign.brightlabs.com.au/v/9655/1735681338/email.html?k=p00jE-y-BK2WRoDkTo-ZzhMWLK6WHdUeeleFJUMhNVg',1,'solid'),(38308,159652,1,'2021-05-11 02:27:00','2021-05-11 02:27:00','00b49a18-e4de-4a47-a886-2fa8dcf1cd1c','26 March','https://icampaign.brightlabs.com.au/v/9655/1735680145/email.html?k=tygpMLfOttxcbCXZ0B2NJjCHvdQXZu95WMekeXcJoro',1,'solid'),(38309,159654,1,'2021-05-11 02:27:01','2021-05-11 02:27:01','9ed22438-57e0-492f-a503-edc7f2ff3e48','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38310,159655,1,'2021-05-11 02:27:01','2021-05-11 02:27:01','aecd2a9d-5eef-4a9f-9129-0a734b2ab7e0','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38311,159656,1,'2021-05-11 02:27:01','2021-05-11 02:27:01','cdce388b-f707-425f-ae59-62ae5b017d5a','COVID-19 vaccine updates','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/subscribe-to-covid-19-vaccines-updates',1,'solid'),(38312,159659,1,'2021-05-11 02:27:01','2021-05-11 02:27:01','300df85e-5fa7-41f9-8080-8e2cab09b726','Department of Health','https://www.health.gov.au/',1,'outline'),(38313,159660,1,'2021-05-11 02:27:01','2021-05-11 02:27:01','78e0c706-76e1-4b78-8c2a-1155d45e5fc4','Queensland Government','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19',1,'outline'),(38314,159661,1,'2021-05-11 02:27:01','2021-05-11 02:27:01','6601b279-725f-43d0-83fc-a7192ebbbbac','World Health Organisation','http://who.int/health-topics/coronavirus',1,'outline'),(38315,159667,1,'2021-05-11 02:34:10','2021-05-11 02:34:10','9401d7d8-fa3a-4fe2-9ae4-2b6bb4eca1eb','For GPs',NULL,1,'outline'),(38316,159668,1,'2021-05-11 02:34:10','2021-05-11 02:34:10','4e0bf884-221f-4b30-87b6-d435c42052c6','For RACFs',NULL,1,'outline'),(38317,159669,1,'2021-05-11 02:34:10','2021-05-11 02:34:10','e1df64e4-2483-45ba-b9fa-7eb1a62edd64','For community',NULL,1,'outline'),(38318,159672,1,'2021-05-11 02:34:10','2021-05-11 02:34:10','f2bca8ed-53ab-4c08-9d5f-c09e9c0d576e','Fever and community assessment clinics','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38319,159675,1,'2021-05-11 02:34:10','2021-05-11 02:34:10','badcde19-e8e6-4922-9a19-d849a2931938','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/',1,'solid'),(38320,159678,1,'2021-05-11 02:34:10','2021-05-11 02:34:10','b97ccc71-7a13-46f4-a6e2-31f8c5917e35','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(38321,159680,1,'2021-05-11 02:34:10','2021-05-11 02:34:10','c763ad58-c63b-41b8-ac6b-83d0cfd5d434','24 April','https://icampaign.brightlabs.com.au/v/9655/1735694709/email.html?k=T765D-g3I3xwquDMKWDt0b1lr9SnufuSbrSQVvGq9pU',1,'solid'),(38322,159681,1,'2021-05-11 02:34:10','2021-05-11 02:34:10','5b34b2e7-4593-4ff8-b72f-39327ae6b95b','11 April','https://icampaign.brightlabs.com.au/v/9655/1735688107/email.html?k=0zbLWXL9p5GnYnEkBtLJQ-6_Jeo-PoOc5e4Ixb3AOe0',1,'solid'),(38323,159682,1,'2021-05-11 02:34:10','2021-05-11 02:34:10','5044ab34-6ad7-409d-843c-368cae66e03d','9 April','https://icampaign.brightlabs.com.au/v/9655/1735686917/email.html?k=wWvhac5K_2ThrjHnqFX8KD-Iowxb8LaMjuY8biU2nQw',1,'solid'),(38324,159683,1,'2021-05-11 02:34:10','2021-05-11 02:34:10','6aff433b-51cd-4b1d-a3ea-8259bf35746a','29 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02:36:00','83d1b9e2-0b22-4630-b729-54a194a40c80','For community',NULL,1,'outline'),(38403,159832,1,'2021-05-11 02:36:00','2021-05-11 02:36:00','b920bbc7-b5e3-4866-8edf-99e2e7a27d3a','Fever and community assessment clinics','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38404,159835,1,'2021-05-11 02:36:00','2021-05-11 02:36:00','b4fe73df-6e46-4c6b-9176-ecd4853d33c2','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/',1,'solid'),(38405,159838,1,'2021-05-11 02:36:00','2021-05-11 02:36:00','1be4f907-c23c-42cf-a4c2-9bd593c88efd','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(38406,159840,1,'2021-05-11 02:36:00','2021-05-11 02:36:00','f8e2d0fa-a21f-4d8f-9eda-e9276e7e3faa','24 April','https://icampaign.brightlabs.com.au/v/9655/1735694709/email.html?k=T765D-g3I3xwquDMKWDt0b1lr9SnufuSbrSQVvGq9pU',1,'solid'),(38407,159841,1,'2021-05-11 02:36:00','2021-05-11 02:36:00','c05188ac-f609-492a-96d8-876dcd0cf309','11 April','https://icampaign.brightlabs.com.au/v/9655/1735688107/email.html?k=0zbLWXL9p5GnYnEkBtLJQ-6_Jeo-PoOc5e4Ixb3AOe0',1,'solid'),(38408,159842,1,'2021-05-11 02:36:00','2021-05-11 02:36:00','a87e0b71-a606-4bb1-a1b8-ed112e648297','9 April','https://icampaign.brightlabs.com.au/v/9655/1735686917/email.html?k=wWvhac5K_2ThrjHnqFX8KD-Iowxb8LaMjuY8biU2nQw',1,'solid'),(38409,159843,1,'2021-05-11 02:36:00','2021-05-11 02:36:00','844c4231-1e6a-4e50-81c1-89d3d111e663','29 March','https://icampaign.brightlabs.com.au/v/9655/1735681338/email.html?k=p00jE-y-BK2WRoDkTo-ZzhMWLK6WHdUeeleFJUMhNVg',1,'solid'),(38410,159844,1,'2021-05-11 02:36:00','2021-05-11 02:36:00','fa87a5e8-f914-4507-b6bc-5e8b4c06ce82','26 March','https://icampaign.brightlabs.com.au/v/9655/1735680145/email.html?k=tygpMLfOttxcbCXZ0B2NJjCHvdQXZu95WMekeXcJoro',1,'solid'),(38411,159846,1,'2021-05-11 02:36:00','2021-05-11 02:36:00','d5feeaf9-8d01-4063-8c9b-b9dcdf2de2e2','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38412,159847,1,'2021-05-11 02:36:00','2021-05-11 02:36:00','6737c5a3-9b49-4c04-a500-cfc6ac0ce0bf','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38413,159848,1,'2021-05-11 02:36:00','2021-05-11 02:36:00','5af429f1-a012-4ea2-bec8-963bb108402e','COVID-19 vaccine updates','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/subscribe-to-covid-19-vaccines-updates',1,'solid'),(38414,159851,1,'2021-05-11 02:36:00','2021-05-11 02:36:00','01fbd893-4bc6-4557-b41c-d85903fe0afa','Department of Health','https://www.health.gov.au/',1,'outline'),(38415,159852,1,'2021-05-11 02:36:00','2021-05-11 02:36:00','deaa81fc-f158-4a1b-b256-ed81ee644bf4','Queensland 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02:36:02','b1405c9d-da11-4482-acc5-fcdf677526d1','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/',1,'solid'),(38422,159870,1,'2021-05-11 02:36:02','2021-05-11 02:36:02','fe706d1a-1002-4dcd-89fb-a4765ecfb2e0','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(38423,159872,1,'2021-05-11 02:36:02','2021-05-11 02:36:02','9ae47aaf-fd0e-43cc-95aa-18310bb9d249','24 April','https://icampaign.brightlabs.com.au/v/9655/1735694709/email.html?k=T765D-g3I3xwquDMKWDt0b1lr9SnufuSbrSQVvGq9pU',1,'solid'),(38424,159873,1,'2021-05-11 02:36:02','2021-05-11 02:36:02','f80fd0c4-7ca3-4b11-acfd-ed9cf3fa61b1','11 April','https://icampaign.brightlabs.com.au/v/9655/1735688107/email.html?k=0zbLWXL9p5GnYnEkBtLJQ-6_Jeo-PoOc5e4Ixb3AOe0',1,'solid'),(38425,159874,1,'2021-05-11 02:36:02','2021-05-11 02:36:02','fb37d1fd-741f-496f-b2a6-c6f04c949c7b','9 April','https://icampaign.brightlabs.com.au/v/9655/1735686917/email.html?k=wWvhac5K_2ThrjHnqFX8KD-Iowxb8LaMjuY8biU2nQw',1,'solid'),(38426,159875,1,'2021-05-11 02:36:02','2021-05-11 02:36:02','fe09f1c5-78ef-43a1-8963-640cbb328297','29 March','https://icampaign.brightlabs.com.au/v/9655/1735681338/email.html?k=p00jE-y-BK2WRoDkTo-ZzhMWLK6WHdUeeleFJUMhNVg',1,'solid'),(38427,159876,1,'2021-05-11 02:36:02','2021-05-11 02:36:02','e8df7002-1850-4f34-8b74-232e61dd23d1','26 March','https://icampaign.brightlabs.com.au/v/9655/1735680145/email.html?k=tygpMLfOttxcbCXZ0B2NJjCHvdQXZu95WMekeXcJoro',1,'solid'),(38428,159878,1,'2021-05-11 02:36:02','2021-05-11 02:36:02','98154acb-7903-46b9-b0b4-9cd361133fac','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38429,159879,1,'2021-05-11 02:36:02','2021-05-11 02:36:02','ebfbbdf4-f321-4ce2-b02a-eb81cf7cba25','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38430,159880,1,'2021-05-11 02:36:02','2021-05-11 02:36:02','c3167554-0fc2-4579-9953-fc193703f236','COVID-19 vaccine updates','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/subscribe-to-covid-19-vaccines-updates',1,'solid'),(38431,159883,1,'2021-05-11 02:36:02','2021-05-11 02:36:02','ea637bbe-05b1-4d5a-a695-d6cae16db728','Department of Health','https://www.health.gov.au/',1,'outline'),(38432,159884,1,'2021-05-11 02:36:02','2021-05-11 02:36:02','1df42f6b-2eb7-4f8a-8220-82d232cfcbe8','Queensland Government','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19',1,'outline'),(38433,159885,1,'2021-05-11 02:36:02','2021-05-11 02:36:02','5c1f604b-3021-4fe4-ad06-42fb71611bf0','World Health Organisation','http://who.int/health-topics/coronavirus',1,'outline'),(38434,159891,1,'2021-05-11 02:36:11','2021-05-11 02:36:11','e0cbd9c4-d1ed-447f-b859-4e72d6550800','For GPs',NULL,1,'solid'),(38435,159892,1,'2021-05-11 02:36:11','2021-05-11 02:36:11','48890d5c-bac6-4df2-a132-d1f77202c640','For RACFs',NULL,1,'solid'),(38436,159893,1,'2021-05-11 02:36:11','2021-05-11 02:36:11','69467674-0194-4186-9990-32a34a4b386d','For community',NULL,1,'outline'),(38437,159896,1,'2021-05-11 02:36:11','2021-05-11 02:36:11','dbc7e55e-144a-4dd2-8a1e-50ffb1db4389','Fever and community assessment clinics','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38438,159899,1,'2021-05-11 02:36:11','2021-05-11 02:36:11','6b7c94b6-b6c9-405a-8c01-8bc498bc340f','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/',1,'solid'),(38439,159902,1,'2021-05-11 02:36:11','2021-05-11 02:36:11','b9533536-6d14-47fe-83b8-8fc973af2b51','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(38440,159904,1,'2021-05-11 02:36:11','2021-05-11 02:36:11','7b24ddd5-d8d5-4901-9019-96831e398792','24 April','https://icampaign.brightlabs.com.au/v/9655/1735694709/email.html?k=T765D-g3I3xwquDMKWDt0b1lr9SnufuSbrSQVvGq9pU',1,'solid'),(38441,159905,1,'2021-05-11 02:36:11','2021-05-11 02:36:11','173514a3-7c44-4dc8-a947-adecc73bee47','11 April','https://icampaign.brightlabs.com.au/v/9655/1735688107/email.html?k=0zbLWXL9p5GnYnEkBtLJQ-6_Jeo-PoOc5e4Ixb3AOe0',1,'solid'),(38442,159906,1,'2021-05-11 02:36:11','2021-05-11 02:36:11','8322ca77-c7dc-4043-a77e-16b4a18c9b6c','9 April','https://icampaign.brightlabs.com.au/v/9655/1735686917/email.html?k=wWvhac5K_2ThrjHnqFX8KD-Iowxb8LaMjuY8biU2nQw',1,'solid'),(38443,159907,1,'2021-05-11 02:36:11','2021-05-11 02:36:11','0be07899-04f9-44a1-bf93-5c417850a686','29 March','https://icampaign.brightlabs.com.au/v/9655/1735681338/email.html?k=p00jE-y-BK2WRoDkTo-ZzhMWLK6WHdUeeleFJUMhNVg',1,'solid'),(38444,159908,1,'2021-05-11 02:36:11','2021-05-11 02:36:11','03c8223e-db1e-4994-a154-aa59125052c2','26 March','https://icampaign.brightlabs.com.au/v/9655/1735680145/email.html?k=tygpMLfOttxcbCXZ0B2NJjCHvdQXZu95WMekeXcJoro',1,'solid'),(38445,159910,1,'2021-05-11 02:36:11','2021-05-11 02:36:11','ee90a7ca-6f33-4f7f-b139-01269248aa6c','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38446,159911,1,'2021-05-11 02:36:11','2021-05-11 02:36:11','3e29de20-e102-401c-b509-eb31901c4cc6','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38447,159912,1,'2021-05-11 02:36:11','2021-05-11 02:36:11','61b31568-110f-4088-a1f6-a393b5fd9f97','COVID-19 vaccine 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02:36:13','27ee1f7e-6933-4860-a201-a80ce35dc960','For community',NULL,1,'solid'),(38454,159928,1,'2021-05-11 02:36:13','2021-05-11 02:36:13','c56c61c4-137f-4885-9f59-10fced9d396e','Fever and community assessment clinics','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38455,159931,1,'2021-05-11 02:36:13','2021-05-11 02:36:13','834d1104-442f-4b66-91b0-1f43fd49a978','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/',1,'solid'),(38456,159934,1,'2021-05-11 02:36:13','2021-05-11 02:36:13','2dac68c7-e8ae-4eb6-a95d-f80ae6e4df44','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(38457,159936,1,'2021-05-11 02:36:13','2021-05-11 02:36:13','f8d566af-9dd4-422c-826c-fb41f5468f30','24 April','https://icampaign.brightlabs.com.au/v/9655/1735694709/email.html?k=T765D-g3I3xwquDMKWDt0b1lr9SnufuSbrSQVvGq9pU',1,'solid'),(38458,159937,1,'2021-05-11 02:36:13','2021-05-11 02:36:13','a39636e8-f3ba-4044-8e66-070f37652009','11 April','https://icampaign.brightlabs.com.au/v/9655/1735688107/email.html?k=0zbLWXL9p5GnYnEkBtLJQ-6_Jeo-PoOc5e4Ixb3AOe0',1,'solid'),(38459,159938,1,'2021-05-11 02:36:13','2021-05-11 02:36:13','04c1cbb1-c989-4708-8aa5-858914a818ce','9 April','https://icampaign.brightlabs.com.au/v/9655/1735686917/email.html?k=wWvhac5K_2ThrjHnqFX8KD-Iowxb8LaMjuY8biU2nQw',1,'solid'),(38460,159939,1,'2021-05-11 02:36:13','2021-05-11 02:36:13','8bafeecb-1da0-43f6-b94c-ff78cf84d8c6','29 March','https://icampaign.brightlabs.com.au/v/9655/1735681338/email.html?k=p00jE-y-BK2WRoDkTo-ZzhMWLK6WHdUeeleFJUMhNVg',1,'solid'),(38461,159940,1,'2021-05-11 02:36:13','2021-05-11 02:36:13','f9633db0-b64f-484d-9765-f78e8628d768','26 March','https://icampaign.brightlabs.com.au/v/9655/1735680145/email.html?k=tygpMLfOttxcbCXZ0B2NJjCHvdQXZu95WMekeXcJoro',1,'solid'),(38462,159942,1,'2021-05-11 02:36:13','2021-05-11 02:36:13','6b5fceea-816e-452c-9d51-b73437a01145','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38463,159943,1,'2021-05-11 02:36:13','2021-05-11 02:36:13','9b6192bf-d55a-4dc9-ae99-d5e52f805c84','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38464,159944,1,'2021-05-11 02:36:13','2021-05-11 02:36:13','e534eeb5-918c-4bb2-ae10-af42d3dd0eab','COVID-19 vaccine updates','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/subscribe-to-covid-19-vaccines-updates',1,'solid'),(38465,159947,1,'2021-05-11 02:36:13','2021-05-11 02:36:13','665bc0a1-0168-401e-ab48-1b2a699df465','Department of Health','https://www.health.gov.au/',1,'outline'),(38466,159948,1,'2021-05-11 02:36:13','2021-05-11 02:36:13','fb65b7a9-164b-4b7f-ac9e-64ce6b5f0f4c','Queensland 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April','https://icampaign.brightlabs.com.au/v/9655/1735686917/email.html?k=wWvhac5K_2ThrjHnqFX8KD-Iowxb8LaMjuY8biU2nQw',1,'solid'),(38477,159971,1,'2021-05-11 02:36:36','2021-05-11 02:36:36','b42f5670-7913-4610-b569-c570aaab3a23','29 March','https://icampaign.brightlabs.com.au/v/9655/1735681338/email.html?k=p00jE-y-BK2WRoDkTo-ZzhMWLK6WHdUeeleFJUMhNVg',1,'solid'),(38478,159972,1,'2021-05-11 02:36:36','2021-05-11 02:36:36','12594dcf-2eb2-48d8-a86b-4ce156bae925','26 March','https://icampaign.brightlabs.com.au/v/9655/1735680145/email.html?k=tygpMLfOttxcbCXZ0B2NJjCHvdQXZu95WMekeXcJoro',1,'solid'),(38479,159974,1,'2021-05-11 02:36:36','2021-05-11 02:36:36','1fd769a8-c082-4b62-b225-bbe03cfc40b9','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38480,159975,1,'2021-05-11 02:36:36','2021-05-11 02:36:36','00d0fbf8-7c9b-4cf6-a4ba-22ccbcde75ab','Department of Health 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updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(38491,160000,1,'2021-05-11 02:37:44','2021-05-11 02:37:44','01043d8e-16af-4039-afa6-b49e4d66617c','24 April','https://icampaign.brightlabs.com.au/v/9655/1735694709/email.html?k=T765D-g3I3xwquDMKWDt0b1lr9SnufuSbrSQVvGq9pU',1,'solid'),(38492,160001,1,'2021-05-11 02:37:44','2021-05-11 02:37:44','d86b37f8-d138-4a06-ac59-9353d0f4a255','11 April','https://icampaign.brightlabs.com.au/v/9655/1735688107/email.html?k=0zbLWXL9p5GnYnEkBtLJQ-6_Jeo-PoOc5e4Ixb3AOe0',1,'solid'),(38493,160002,1,'2021-05-11 02:37:44','2021-05-11 02:37:44','83568815-bc12-4be6-8d04-490f430b182f','9 April','https://icampaign.brightlabs.com.au/v/9655/1735686917/email.html?k=wWvhac5K_2ThrjHnqFX8KD-Iowxb8LaMjuY8biU2nQw',1,'solid'),(38494,160003,1,'2021-05-11 02:37:44','2021-05-11 02:37:44','72cdbb9b-c8d6-44f8-986a-ff766280728a','29 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April','https://icampaign.brightlabs.com.au/v/9655/1735686917/email.html?k=wWvhac5K_2ThrjHnqFX8KD-Iowxb8LaMjuY8biU2nQw',1,'solid'),(38528,160068,1,'2021-05-11 02:38:06','2021-05-11 02:38:06','3ed52fa0-ec65-4341-bae0-23f741aaed02','29 March','https://icampaign.brightlabs.com.au/v/9655/1735681338/email.html?k=p00jE-y-BK2WRoDkTo-ZzhMWLK6WHdUeeleFJUMhNVg',1,'solid'),(38529,160069,1,'2021-05-11 02:38:06','2021-05-11 02:38:06','4a949135-0c27-44d0-bd0b-c6681482656a','26 March','https://icampaign.brightlabs.com.au/v/9655/1735680145/email.html?k=tygpMLfOttxcbCXZ0B2NJjCHvdQXZu95WMekeXcJoro',1,'solid'),(38530,160071,1,'2021-05-11 02:38:06','2021-05-11 02:38:06','725929b1-6cdd-4cf7-8119-4ec025ca0812','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38531,160072,1,'2021-05-11 02:38:06','2021-05-11 02:38:06','f6b4c48f-d5fe-4649-b9d6-8c4aaca4c792','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38532,160073,1,'2021-05-11 02:38:06','2021-05-11 02:38:06','1328e5cf-bf66-4604-b8d0-ec3081008400','COVID-19 vaccine updates','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/subscribe-to-covid-19-vaccines-updates',1,'solid'),(38533,160076,1,'2021-05-11 02:38:06','2021-05-11 02:38:06','59539dd6-b8a8-4bf2-bdc1-aa9e33fbdd7a','Department of Health','https://www.health.gov.au/',1,'outline'),(38534,160077,1,'2021-05-11 02:38:06','2021-05-11 02:38:06','c560a5f6-2d41-4122-a1e0-b1d63920929f','Queensland Government','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19',1,'outline'),(38535,160078,1,'2021-05-11 02:38:06','2021-05-11 02:38:06','a275c62c-76c1-4395-8aa3-0f88726b483a','World Health Organisation','http://who.int/health-topics/coronavirus',1,'outline'),(38536,160085,1,'2021-05-11 02:38:13','2021-05-11 02:38:13','c6047fc9-fc04-4f47-aaf5-9e7693c509be','For GPs',NULL,1,'solid'),(38537,160086,1,'2021-05-11 02:38:13','2021-05-11 02:38:13','d88b9b92-77b9-4c9d-a7a7-98975e733339','For RACFs',NULL,1,'solid'),(38538,160087,1,'2021-05-11 02:38:13','2021-05-11 02:38:13','b2ef96f3-3406-4d1b-93ae-5e3e53e014ac','For community',NULL,1,'solid'),(38539,160090,1,'2021-05-11 02:38:13','2021-05-11 02:38:13','49856d85-ee9a-46e7-81f1-77e000e14d7e','Fever and community assessment clinics','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38540,160093,1,'2021-05-11 02:38:13','2021-05-11 02:38:13','bfd7c2bf-6e6a-4bac-a88f-3ea8021d5d70','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/',1,'solid'),(38541,160096,1,'2021-05-11 02:38:13','2021-05-11 02:38:13','80ae01a8-1373-4354-a31c-2017980d74a0','Subscribe to updates','https://brisbanenorthphn.org.au/news-events/newsletters',1,'solid'),(38542,160098,1,'2021-05-11 02:38:13','2021-05-11 02:38:13','5eb15c27-b0e7-45d7-be81-2fd4320a4ed9','24 April','https://icampaign.brightlabs.com.au/v/9655/1735694709/email.html?k=T765D-g3I3xwquDMKWDt0b1lr9SnufuSbrSQVvGq9pU',1,'solid'),(38543,160099,1,'2021-05-11 02:38:13','2021-05-11 02:38:13','fef67461-5a42-4d9d-9c7e-59fb70516299','11 April','https://icampaign.brightlabs.com.au/v/9655/1735688107/email.html?k=0zbLWXL9p5GnYnEkBtLJQ-6_Jeo-PoOc5e4Ixb3AOe0',1,'solid'),(38544,160100,1,'2021-05-11 02:38:13','2021-05-11 02:38:13','842aca29-a28e-4146-9700-7bcc936d8a18','9 April','https://icampaign.brightlabs.com.au/v/9655/1735686917/email.html?k=wWvhac5K_2ThrjHnqFX8KD-Iowxb8LaMjuY8biU2nQw',1,'solid'),(38545,160101,1,'2021-05-11 02:38:13','2021-05-11 02:38:13','1b2cf68e-8910-47fc-8458-4c7f068c284c','29 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04:30:00','2021-05-11 04:32:53','f0cea7e0-77d4-467f-81be-1d9a5fa071de','Queensland vaccine strategy','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout',1,'solid'),(38555,160128,1,'2021-05-11 04:30:00','2021-05-11 04:32:53','7db7e078-bd1d-4dbb-9eb5-4ca6c7f347c2','Call the COVID-19 vaccination helpline','https://www.health.gov.au/contacts/national-coronavirus-and-covid-19-vaccine-helpline',1,'solid'),(38556,160129,1,'2021-05-11 04:30:00','2021-05-11 04:32:53','9104cb18-c8a6-492a-a184-93bc2a012ef3','Vaccine rollout data','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/australias-covid-19-vaccine-rollout',1,'solid'),(38557,160132,1,'2021-05-11 04:30:00','2021-05-11 04:32:53','634bb223-ab29-43b7-b7a2-bcbb7f7eaf8f','Information for Aboriginal and Torres Strait Islander 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04:30:00','2021-05-11 04:32:53','3cdb27b4-4e2c-49e8-8c8c-06b705a9d0d1','More information','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/current-status/public-health-directions/border-restrictions/essential-health-care',1,'solid'),(38565,160150,1,'2021-05-11 04:30:00','2021-05-11 04:32:53','3cc6230d-7661-4ee8-a342-e9f2c27a29c5','Beyond Blue','https://coronavirus.beyondblue.org.au/',1,'solid'),(38566,160151,1,'2021-05-11 04:30:00','2021-05-11 04:32:53','3aadab35-39eb-4bbd-8332-339dd4a46233','Life in Mind','https://www.lifeinmindaustralia.com.au/support-for-those-impacted-by-adverse-events/mental-health-support-for-covid-19',1,'solid'),(38567,160152,1,'2021-05-11 04:30:00','2021-05-11 04:32:53','ec85d8fa-3d5f-48d9-b393-32989c33d0f5','headspace','https://headspace.org.au/young-people/how-to-cope-with-stress-related-to-covid-19/',1,'solid'),(38568,160153,1,'2021-05-11 04:30:00','2021-05-11 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04:33:13','2021-05-11 04:33:13','1820d285-e0cb-4a67-9458-328588f25ddc','About COVID-19 vaccines','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/about',1,'solid'),(38574,160169,1,'2021-05-11 04:33:13','2021-05-11 04:33:13','807680d7-92c3-4dc8-8aa4-7b7321b10fd6','Queensland vaccine strategy','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout',1,'solid'),(38575,160170,1,'2021-05-11 04:33:13','2021-05-11 04:33:13','f9436fa1-2f7c-4b86-8679-371c7bcfd91b','Call the COVID-19 vaccination helpline','https://www.health.gov.au/contacts/national-coronavirus-and-covid-19-vaccine-helpline',1,'solid'),(38576,160171,1,'2021-05-11 04:33:13','2021-05-11 04:33:13','e0596a95-7c0f-400d-9c4e-7f782b823506','Vaccine rollout 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04:33:14','9b7a6fcd-3906-4fa5-a132-3065893cafde','Salvation Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(38592,160202,1,'2021-05-11 04:33:14','2021-05-11 04:33:14','98bd88ab-a780-4891-b592-65514d2ee5c1','Wesley Mission','https://www.wesleymission.org.au/covid-19-information/',1,'solid'),(38593,160209,1,'2021-05-11 04:33:15','2021-05-11 04:33:15','cc7af41d-c488-4f17-abb3-1dbb7556992d','About COVID-19 vaccines','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/about',1,'solid'),(38594,160210,1,'2021-05-11 04:33:15','2021-05-11 04:33:15','d4fa6b41-18d5-4384-b468-90563ddb6d57','Queensland vaccine strategy','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout',1,'solid'),(38595,160211,1,'2021-05-11 04:33:15','2021-05-11 04:33:15','c4e3ec40-3d91-43f2-b530-9a5c8044f9ac','Call the COVID-19 vaccination helpline','https://www.health.gov.au/contacts/national-coronavirus-and-covid-19-vaccine-helpline',1,'solid'),(38596,160212,1,'2021-05-11 04:33:15','2021-05-11 04:33:15','9b1e8e15-7368-4cc4-9bb7-115019940859','Vaccine rollout data','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/australias-covid-19-vaccine-rollout',1,'solid'),(38597,160215,1,'2021-05-11 04:33:15','2021-05-11 04:33:15','a109f539-5963-4f43-9dbe-8a87b90798c5','Information for Aboriginal and Torres Strait Islander peoples','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aboriginal-and-torres-strait-islander-peoples-about-covid-19-vaccines',0,'solid'),(38598,160216,1,'2021-05-11 04:33:15','2021-05-11 04:33:15','262cb0c2-6860-4f6d-9a26-a471cebca78f','COVID-19 vaccine in your language','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-in-your-language',1,'solid'),(38599,160217,1,'2021-05-11 04:33:15','2021-05-11 04:33:15','3508922a-c3b7-41d7-80a5-639cafb2df84','Auslan vaccine-explainer videos','https://www.health.gov.au/news/health-alerts/novel-coronavirus-2019-ncov-health-alert/advice-for-people-at-risk-of-coronavirus-covid-19/coronavirus-covid-19-advice-for-people-with-disability#auslan-videos',1,'solid'),(38600,160218,1,'2021-05-11 04:33:15','2021-05-11 04:33:15','4837139c-9b88-4654-9805-19ccc539b8ec','Information for aged care providers, workers and residents','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines',1,'solid'),(38601,160221,1,'2021-05-11 04:33:15','2021-05-11 04:33:15','4dc989a1-6708-45ae-be7f-37de43380404','ATAGI statement - 8 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04:33:15','5005c3ee-8606-4809-9367-ec4ef8eef672','Beyond Blue','https://coronavirus.beyondblue.org.au/',1,'solid'),(38606,160232,1,'2021-05-11 04:33:15','2021-05-11 04:33:15','1e1a8a80-5a03-4505-b300-fc4143245635','Life in Mind','https://www.lifeinmindaustralia.com.au/support-for-those-impacted-by-adverse-events/mental-health-support-for-covid-19',1,'solid'),(38607,160233,1,'2021-05-11 04:33:15','2021-05-11 04:33:15','8b178302-9205-4cf0-a9a3-b4d00b8e883f','headspace','https://headspace.org.au/young-people/how-to-cope-with-stress-related-to-covid-19/',1,'solid'),(38608,160234,1,'2021-05-11 04:33:15','2021-05-11 04:33:15','7a9f4a42-a0de-412d-8afb-3fb207af8432','Lifeline','https://www.lifeline.org.au/get-help/topics/mental-health-and-wellbeing-during-the-coronavirus-covid-19-outbreak',1,'solid'),(38609,160235,1,'2021-05-11 04:33:15','2021-05-11 04:33:15','7692f425-840e-424f-885d-cfe02aac484d','Emerging Minds','https://emergingminds.com.au/',1,'solid'),(38610,160241,1,'2021-05-11 04:33:15','2021-05-11 04:33:15','3ea2299d-86e6-4c74-b276-0c7cbebf52c3','St Vincent de Paul','https://www.vinnies.org.au/page/News/National/COVID_19_Update/',1,'solid'),(38611,160242,1,'2021-05-11 04:33:15','2021-05-11 04:33:15','48999c8e-32b0-4990-8ea1-9ae4463bbc22','Salvation Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(38612,160243,1,'2021-05-11 04:33:15','2021-05-11 04:33:15','b2934531-5e9b-4724-9620-c635ef2b37fe','Wesley Mission','https://www.wesleymission.org.au/covid-19-information/',1,'solid'),(38613,160250,1,'2021-05-11 04:33:20','2021-05-11 04:33:20','43602288-6344-40b6-923c-d692bb8bef6f','About COVID-19 vaccines','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/about',1,'solid'),(38614,160251,1,'2021-05-11 04:33:20','2021-05-11 04:33:20','d274c63a-7b83-4fa7-b23a-8422bc9b431c','Queensland vaccine strategy','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout',1,'solid'),(38615,160252,1,'2021-05-11 04:33:20','2021-05-11 04:33:20','414c6941-dbe5-484a-a551-98de41a979b7','Call the COVID-19 vaccination helpline','https://www.health.gov.au/contacts/national-coronavirus-and-covid-19-vaccine-helpline',1,'solid'),(38616,160253,1,'2021-05-11 04:33:20','2021-05-11 04:33:20','4484a11d-8853-4581-97ff-355c9102e3bd','Vaccine rollout data','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/australias-covid-19-vaccine-rollout',1,'solid'),(38617,160256,1,'2021-05-11 04:33:20','2021-05-11 04:33:20','28d91b33-9da7-4ec6-8489-477c4645de5c','Information for Aboriginal and Torres Strait Islander peoples','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aboriginal-and-torres-strait-islander-peoples-about-covid-19-vaccines',0,'solid'),(38618,160257,1,'2021-05-11 04:33:20','2021-05-11 04:33:20','2bf2e4d7-f703-4626-b663-1a7ecdcb13e4','COVID-19 vaccine in your language','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-in-your-language',1,'solid'),(38619,160258,1,'2021-05-11 04:33:20','2021-05-11 04:33:20','fc30db36-b98c-4367-b0d4-da3a9763cc33','Auslan vaccine-explainer videos','https://www.health.gov.au/news/health-alerts/novel-coronavirus-2019-ncov-health-alert/advice-for-people-at-risk-of-coronavirus-covid-19/coronavirus-covid-19-advice-for-people-with-disability#auslan-videos',1,'solid'),(38620,160259,1,'2021-05-11 04:33:20','2021-05-11 04:33:20','03a6d0a8-f76f-4f9e-958c-ce92bf26d5a5','Information for aged care providers, workers and residents','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines',1,'solid'),(38621,160262,1,'2021-05-11 04:33:20','2021-05-11 04:33:20','47062fad-2fa2-4438-854d-7a697fcc14a4','ATAGI statement - 8 April','https://www.health.gov.au/news/atagi-statement-on-astrazeneca-vaccine-in-response-to-new-vaccine-safety-concerns',1,'solid'),(38622,160263,1,'2021-05-11 04:33:20','2021-05-11 04:33:20','2797f125-098c-4399-b27e-5acd644b3c3b','ATAGI statement - 23 April','https://www.health.gov.au/news/atagi-reinforce-recommendations-on-use-of-covid-19-vaccines-following-review-of-vaccine-safety-data-and-benefits',1,'solid'),(38623,160264,1,'2021-05-11 04:33:20','2021-05-11 04:33:20','847f049e-07c0-4e2a-b50b-6c7374727104','Chief Medical Officer\'s response to ATAGI advice','https://www.health.gov.au/news/response-latest-atagi-advice',1,'solid'),(38624,160269,1,'2021-05-11 04:33:20','2021-05-11 04:33:20','0191b549-80fa-47bc-8fd7-7a9f751c5732','More information','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/current-status/public-health-directions/border-restrictions/essential-health-care',1,'solid'),(38625,160272,1,'2021-05-11 04:33:20','2021-05-11 04:33:20','1dc36446-f626-41c9-855a-51f0426305c3','Beyond Blue','https://coronavirus.beyondblue.org.au/',1,'solid'),(38626,160273,1,'2021-05-11 04:33:20','2021-05-11 04:33:20','7534fba6-5352-4741-ae02-83360a13fc06','Life in Mind','https://www.lifeinmindaustralia.com.au/support-for-those-impacted-by-adverse-events/mental-health-support-for-covid-19',1,'solid'),(38627,160274,1,'2021-05-11 04:33:20','2021-05-11 04:33:20','c3e208ab-b77b-4634-a956-498e8fe23aa1','headspace','https://headspace.org.au/young-people/how-to-cope-with-stress-related-to-covid-19/',1,'solid'),(38628,160275,1,'2021-05-11 04:33:20','2021-05-11 04:33:20','68722532-ae92-4d20-b434-ff9b13410469','Lifeline','https://www.lifeline.org.au/get-help/topics/mental-health-and-wellbeing-during-the-coronavirus-covid-19-outbreak',1,'solid'),(38629,160276,1,'2021-05-11 04:33:20','2021-05-11 04:33:20','3eb02331-a512-4e39-96fe-edb2e084ebfc','Emerging Minds','https://emergingminds.com.au/',1,'solid'),(38630,160282,1,'2021-05-11 04:33:20','2021-05-11 04:33:20','6180530b-b52c-4140-aab1-f23e79283bc5','St Vincent de Paul','https://www.vinnies.org.au/page/News/National/COVID_19_Update/',1,'solid'),(38631,160283,1,'2021-05-11 04:33:20','2021-05-11 04:33:20','1c1c1c96-0ee2-4031-b1b4-7356743be047','Salvation Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(38632,160284,1,'2021-05-11 04:33:20','2021-05-11 04:33:20','c9868f8e-e776-4c15-b386-588d421c7026','Wesley Mission','https://www.wesleymission.org.au/covid-19-information/',1,'solid'),(38633,160291,1,'2021-05-11 04:33:22','2021-05-11 04:33:22','dbdcc8ab-0793-46c2-9934-45d25c52b777','About COVID-19 vaccines','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/about',1,'solid'),(38634,160292,1,'2021-05-11 04:33:22','2021-05-11 04:33:22','00d8ab86-8bca-4088-8eb6-6d0a4749fea2','Queensland vaccine strategy','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout',1,'solid'),(38635,160293,1,'2021-05-11 04:33:22','2021-05-11 04:33:22','d73012c1-f7d3-45a7-8b1c-3d9f17bfdfba','Call the COVID-19 vaccination helpline','https://www.health.gov.au/contacts/national-coronavirus-and-covid-19-vaccine-helpline',1,'solid'),(38636,160294,1,'2021-05-11 04:33:22','2021-05-11 04:33:22','195a6ad0-8af7-4aa1-a355-7fe6b0da7ef5','Vaccine rollout data','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/australias-covid-19-vaccine-rollout',1,'solid'),(38637,160297,1,'2021-05-11 04:33:22','2021-05-11 04:33:22','cb9145de-0038-4915-af0c-24555c5b0f8d','Information for Aboriginal and Torres Strait Islander peoples','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aboriginal-and-torres-strait-islander-peoples-about-covid-19-vaccines',0,'solid'),(38638,160298,1,'2021-05-11 04:33:22','2021-05-11 04:33:22','8883c5d6-6b6f-4c07-8ca3-be2da761d033','COVID-19 vaccine in your language','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-in-your-language',1,'solid'),(38639,160299,1,'2021-05-11 04:33:22','2021-05-11 04:33:22','4ff72437-537e-4099-9224-25d5537c510b','Auslan vaccine-explainer videos','https://www.health.gov.au/news/health-alerts/novel-coronavirus-2019-ncov-health-alert/advice-for-people-at-risk-of-coronavirus-covid-19/coronavirus-covid-19-advice-for-people-with-disability#auslan-videos',1,'solid'),(38640,160300,1,'2021-05-11 04:33:22','2021-05-11 04:33:22','d5b7d0f6-beae-4978-9e94-1ba70b3b9178','Information for aged care providers, workers and residents','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines',1,'solid'),(38641,160303,1,'2021-05-11 04:33:22','2021-05-11 04:33:22','77c19251-683c-4c08-995e-4b414776032c','ATAGI statement - 8 April','https://www.health.gov.au/news/atagi-statement-on-astrazeneca-vaccine-in-response-to-new-vaccine-safety-concerns',1,'solid'),(38642,160304,1,'2021-05-11 04:33:22','2021-05-11 04:33:22','74473c12-e4dd-431a-9f77-4801cc437321','ATAGI statement - 23 April','https://www.health.gov.au/news/atagi-reinforce-recommendations-on-use-of-covid-19-vaccines-following-review-of-vaccine-safety-data-and-benefits',1,'solid'),(38643,160305,1,'2021-05-11 04:33:22','2021-05-11 04:33:22','0e29f05a-6aa2-427c-a0ea-0d8e1beac7ee','Chief Medical Officer\'s response to ATAGI advice','https://www.health.gov.au/news/response-latest-atagi-advice',1,'solid'),(38644,160310,1,'2021-05-11 04:33:22','2021-05-11 04:33:22','054f7123-35fb-4c09-9574-10d85c9059ea','More information','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/current-status/public-health-directions/border-restrictions/essential-health-care',1,'solid'),(38645,160313,1,'2021-05-11 04:33:22','2021-05-11 04:33:22','1eb5a608-faf9-45f8-8c0c-e7beff7f026e','Beyond Blue','https://coronavirus.beyondblue.org.au/',1,'solid'),(38646,160314,1,'2021-05-11 04:33:22','2021-05-11 04:33:22','a0f3688c-8046-48fd-8681-e24d3589eaf8','Life in Mind','https://www.lifeinmindaustralia.com.au/support-for-those-impacted-by-adverse-events/mental-health-support-for-covid-19',1,'solid'),(38647,160315,1,'2021-05-11 04:33:22','2021-05-11 04:33:22','f1e3a74d-5d8a-481d-8f67-b9055fefd252','headspace','https://headspace.org.au/young-people/how-to-cope-with-stress-related-to-covid-19/',1,'solid'),(38648,160316,1,'2021-05-11 04:33:22','2021-05-11 04:33:22','3342f9e4-99cc-4da7-9fea-eeb006de34b4','Lifeline','https://www.lifeline.org.au/get-help/topics/mental-health-and-wellbeing-during-the-coronavirus-covid-19-outbreak',1,'solid'),(38649,160317,1,'2021-05-11 04:33:22','2021-05-11 04:33:22','54193b1f-b3f4-46a9-b884-5985b2fa6f3c','Emerging Minds','https://emergingminds.com.au/',1,'solid'),(38650,160323,1,'2021-05-11 04:33:22','2021-05-11 04:33:22','3300e470-b376-464c-9a03-fc0f5ca157e0','St Vincent de Paul','https://www.vinnies.org.au/page/News/National/COVID_19_Update/',1,'solid'),(38651,160324,1,'2021-05-11 04:33:22','2021-05-11 04:33:22','f58bb064-9756-4a07-9f8f-e242e0bc511f','Salvation Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(38652,160325,1,'2021-05-11 04:33:22','2021-05-11 04:33:22','33ddd31a-a22a-4a28-8583-2c855bcf16d9','Wesley Mission','https://www.wesleymission.org.au/covid-19-information/',1,'solid'),(38653,160332,1,'2021-05-11 04:38:43','2021-05-11 04:38:43','939fd37e-1bf9-4bf1-aff3-0b33800ee784','About COVID-19 vaccines','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/about',1,'solid'),(38654,160333,1,'2021-05-11 04:38:43','2021-05-11 04:38:43','cab47195-0c52-4ab8-af85-4db1e529ec85','Queensland vaccine strategy','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout',1,'solid'),(38655,160334,1,'2021-05-11 04:38:43','2021-05-11 04:38:43','bd16f949-1a60-4f15-91d5-10fe9698965c','Call the COVID-19 vaccination helpline','https://www.health.gov.au/contacts/national-coronavirus-and-covid-19-vaccine-helpline',1,'solid'),(38656,160335,1,'2021-05-11 04:38:43','2021-05-11 04:38:43','b10318f7-e8dd-418b-8bd8-8a71ef78bedf','Vaccine rollout data','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/australias-covid-19-vaccine-rollout',1,'solid'),(38657,160338,1,'2021-05-11 04:38:43','2021-05-11 04:38:43','b773e44f-2992-4c17-9a7d-7e5f4fe8f0d4','Information for Aboriginal and Torres Strait Islander peoples','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aboriginal-and-torres-strait-islander-peoples-about-covid-19-vaccines',0,'solid'),(38658,160339,1,'2021-05-11 04:38:43','2021-05-11 04:38:43','628de7b9-f330-4f9b-a301-954bb476c638','COVID-19 vaccine in your language','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/covid-19-vaccine-information-in-your-language',1,'solid'),(38659,160340,1,'2021-05-11 04:38:43','2021-05-11 04:38:43','1a99778d-41a0-451d-8f47-28acf8a67fda','Auslan vaccine-explainer videos','https://www.health.gov.au/news/health-alerts/novel-coronavirus-2019-ncov-health-alert/advice-for-people-at-risk-of-coronavirus-covid-19/coronavirus-covid-19-advice-for-people-with-disability#auslan-videos',1,'solid'),(38660,160341,1,'2021-05-11 04:38:43','2021-05-11 04:38:43','e3896999-effd-46da-b944-bcb98469e411','Information for aged care providers, workers and residents','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aged-care-providers-workers-and-residents-about-covid-19-vaccines',1,'solid'),(38661,160344,1,'2021-05-11 04:38:43','2021-05-11 04:38:43','84342b48-0a3c-4da6-b76e-a3a003d1253f','ATAGI statement - 8 April','https://www.health.gov.au/news/atagi-statement-on-astrazeneca-vaccine-in-response-to-new-vaccine-safety-concerns',1,'solid'),(38662,160345,1,'2021-05-11 04:38:43','2021-05-11 04:38:43','b0549112-eeed-425c-a61e-561708e55117','ATAGI statement - 23 April','https://www.health.gov.au/news/atagi-reinforce-recommendations-on-use-of-covid-19-vaccines-following-review-of-vaccine-safety-data-and-benefits',1,'solid'),(38663,160346,1,'2021-05-11 04:38:43','2021-05-11 04:38:43','698912ab-09ea-4499-870d-7993b775b4a0','Chief Medical Officer\'s response to ATAGI advice','https://www.health.gov.au/news/response-latest-atagi-advice',1,'solid'),(38664,160351,1,'2021-05-11 04:38:43','2021-05-11 04:38:43','f5e0fa41-1773-45c4-992f-9737cf6fea72','More information','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/current-status/public-health-directions/border-restrictions/essential-health-care',1,'solid'),(38665,160354,1,'2021-05-11 04:38:43','2021-05-11 04:38:43','1621412e-66a6-4783-b819-65d214d0260b','Beyond Blue','https://coronavirus.beyondblue.org.au/',1,'solid'),(38666,160355,1,'2021-05-11 04:38:43','2021-05-11 04:38:43','a6dcad28-bd64-4e0d-83b9-9a8b0c4916fe','Life in Mind','https://www.lifeinmindaustralia.com.au/support-for-those-impacted-by-adverse-events/mental-health-support-for-covid-19',1,'solid'),(38667,160356,1,'2021-05-11 04:38:43','2021-05-11 04:38:43','2659939b-62b6-4b40-9867-c8b829433aa2','headspace','https://headspace.org.au/young-people/how-to-cope-with-stress-related-to-covid-19/',1,'solid'),(38668,160357,1,'2021-05-11 04:38:43','2021-05-11 04:38:43','c09bca09-692c-4da2-bfac-d7a07088b0cf','Lifeline','https://www.lifeline.org.au/get-help/topics/mental-health-and-wellbeing-during-the-coronavirus-covid-19-outbreak',1,'solid'),(38669,160358,1,'2021-05-11 04:38:43','2021-05-11 04:38:43','19cfaec3-8321-45ed-852f-72e901e9ac36','Emerging Minds','https://emergingminds.com.au/',1,'solid'),(38670,160364,1,'2021-05-11 04:38:43','2021-05-11 04:38:43','fd1bd57d-da27-4d45-8137-613e8e2f0349','St Vincent de Paul','https://www.vinnies.org.au/page/News/National/COVID_19_Update/',1,'solid'),(38671,160365,1,'2021-05-11 04:38:43','2021-05-11 04:38:43','037fc16b-3cda-40c2-a2f7-0dc8e87a8377','Salvation Army','https://www.salvationarmy.org.au/about-us/news-and-stories/media-newsroom/coronavirus-response-march-24-2020/',1,'solid'),(38672,160366,1,'2021-05-11 04:38:43','2021-05-11 04:38:43','a0dce5c9-b37e-48cf-93d2-68fdc9c9714c','Wesley Mission','https://www.wesleymission.org.au/covid-19-information/',1,'solid'),(38673,160374,1,'2021-05-11 04:41:24','2021-05-11 04:44:51','9ac1a975-a9d2-4db1-836f-45869f799154','More information','https://www.health.gov.au/resources/publications/distribution-of-ppe-through-phns-tranche-4-surgical-masks-and-p2n95-respirators-for-general-practice-community-pharmacy-and-allied-health',1,'outline'),(38674,160379,1,'2021-05-11 04:41:24','2021-05-11 04:44:52','83d66b63-640c-4073-924c-4b9a76c0dbf4','More information','https://bnphn.org/DoH-eye-protection',1,'outline'),(38675,160380,1,'2021-05-11 04:41:24','2021-05-11 04:44:52','23884e11-a6c2-41d3-a64b-b9c82435d347','How to care for your goggles','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/GoggleCare_A4Poster_QPHN_FINAL.pdf?mtime=20200917100629&focal=none',1,'outline'),(38676,160383,1,'2021-05-11 04:41:24','2021-05-11 04:44:52','a59f5840-b6a7-4fc0-b623-e7039c04c62d','More information','https://bnphn.org/DoH-eye-protection',1,'outline'),(38677,160384,1,'2021-05-11 04:41:24','2021-05-11 04:44:52','bca33633-56ee-437e-9b27-aca8aebe849c','How to care for your goggles','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/GoggleCare_A4Poster_QPHN_FINAL.pdf?mtime=20200917100629&focal=none',1,'outline'),(38678,160387,1,'2021-05-11 04:44:55','2021-05-11 04:44:55','6c6e731c-2265-4d46-a96c-2d49c57687d6','More information','https://www.health.gov.au/resources/publications/distribution-of-ppe-through-phns-tranche-4-surgical-masks-and-p2n95-respirators-for-general-practice-community-pharmacy-and-allied-health',1,'outline'),(38679,160392,1,'2021-05-11 04:44:55','2021-05-11 04:44:55','5550d199-81af-4e41-8655-62eeca582b14','More information','https://bnphn.org/DoH-eye-protection',1,'outline'),(38680,160393,1,'2021-05-11 04:44:55','2021-05-11 04:44:55','28a4bed9-4841-403b-a774-145c3fc1f8f1','How to care for your goggles','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/GoggleCare_A4Poster_QPHN_FINAL.pdf?mtime=20200917100629&focal=none',1,'outline'),(38681,160396,1,'2021-05-11 04:44:55','2021-05-11 04:44:55','e1e662f2-b155-4031-9444-f388c120e29a','More information','https://bnphn.org/DoH-eye-protection',1,'outline'),(38682,160397,1,'2021-05-11 04:44:55','2021-05-11 04:44:55','9e9c9f0d-b3ba-42b2-92a1-9d792c937d00','How to care for your goggles','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/GoggleCare_A4Poster_QPHN_FINAL.pdf?mtime=20200917100629&focal=none',1,'outline'),(38683,160401,1,'2021-05-11 04:44:56','2021-05-11 04:44:56','eb3b4b01-33c0-4929-a6e7-e60c280e3d92','More information','https://www.health.gov.au/resources/publications/distribution-of-ppe-through-phns-tranche-4-surgical-masks-and-p2n95-respirators-for-general-practice-community-pharmacy-and-allied-health',1,'outline'),(38684,160406,1,'2021-05-11 04:44:56','2021-05-11 04:44:56','7110bde7-c4c4-404f-b326-3e82567ad3f9','More information','https://bnphn.org/DoH-eye-protection',1,'outline'),(38685,160407,1,'2021-05-11 04:44:56','2021-05-11 04:44:56','b18fae94-7140-41a4-8dc9-8ce8f7227644','How to care for your goggles','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/GoggleCare_A4Poster_QPHN_FINAL.pdf?mtime=20200917100629&focal=none',1,'outline'),(38686,160410,1,'2021-05-11 04:44:56','2021-05-11 04:44:56','ed0ef3f6-cc7d-4775-9275-b67cddafd9aa','More information','https://bnphn.org/DoH-eye-protection',1,'outline'),(38687,160411,1,'2021-05-11 04:44:56','2021-05-11 04:44:56','e5df8086-9e6e-418d-b917-9f27f1b8b061','How to care for your goggles','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/GoggleCare_A4Poster_QPHN_FINAL.pdf?mtime=20200917100629&focal=none',1,'outline'),(38688,160415,1,'2021-05-11 04:45:00','2021-05-11 04:45:00','46b9a277-e740-4fc9-a903-f58efabd16ac','More information','https://www.health.gov.au/resources/publications/distribution-of-ppe-through-phns-tranche-4-surgical-masks-and-p2n95-respirators-for-general-practice-community-pharmacy-and-allied-health',1,'outline'),(38689,160420,1,'2021-05-11 04:45:00','2021-05-11 04:45:00','e0fe87af-3802-4859-8d29-45cd54884bad','More information','https://bnphn.org/DoH-eye-protection',1,'outline'),(38690,160421,1,'2021-05-11 04:45:00','2021-05-11 04:45:00','1bb2dbc5-9f9e-49ad-becf-ffdce2ba54ea','How to care for your goggles','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/GoggleCare_A4Poster_QPHN_FINAL.pdf?mtime=20200917100629&focal=none',1,'outline'),(38691,160424,1,'2021-05-11 04:45:00','2021-05-11 04:45:00','23ce0114-d80c-43b3-bf04-795a341791a2','More information','https://bnphn.org/DoH-eye-protection',1,'outline'),(38692,160425,1,'2021-05-11 04:45:00','2021-05-11 04:45:00','b27e76cd-48ef-4d9e-aac9-378d71735aec','How to care for your goggles','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/GoggleCare_A4Poster_QPHN_FINAL.pdf?mtime=20200917100629&focal=none',1,'outline'),(38693,160432,1,'2021-05-11 04:47:26','2021-05-11 04:47:26','20b1a3d4-66fc-4457-8139-ce4dc31548e8','More information on the EOI','https://www.ppaonline.com.au/covidvaccine-eoi',1,'solid'),(38694,160435,1,'2021-05-11 04:47:26','2021-05-11 04:47:48','21c7154d-ec3e-47ac-9271-d44949fa3e66','More information','http://www.mbsonline.gov.au/internet/mbsonline/publishing.nsf/Content/factsheet-current',1,'solid'),(38695,160438,1,'2021-05-11 04:47:26','2021-05-11 04:47:48','8da9f015-565d-445d-8923-c3f5aba68f39','Download','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-Financial-support-measures-for-service-providers.pdf?mtime=20200526145136&focal=none',1,'solid'),(38696,160441,1,'2021-05-11 04:48:18','2021-05-11 04:48:18','f38c76fa-0f4b-46aa-a111-40935eb1a9b0','More information','http://www.mbsonline.gov.au/internet/mbsonline/publishing.nsf/Content/factsheet-current',1,'solid'),(38697,160444,1,'2021-05-11 04:48:18','2021-05-11 04:48:18','2ae5840c-0efd-495b-a267-aec677651953','Download','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-Financial-support-measures-for-service-providers.pdf?mtime=20200526145136&focal=none',1,'solid'),(38698,160448,1,'2021-05-11 04:48:18','2021-05-11 04:48:18','04fc6dc6-0471-42a0-bccb-203c52753e48','More information','http://www.mbsonline.gov.au/internet/mbsonline/publishing.nsf/Content/factsheet-current',1,'solid'),(38699,160451,1,'2021-05-11 04:48:18','2021-05-11 04:48:18','0b515ef2-521b-45ee-bcda-1ab83abe93a5','Download','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-Financial-support-measures-for-service-providers.pdf?mtime=20200526145136&focal=none',1,'solid'),(38700,160455,1,'2021-05-11 04:48:23','2021-05-11 04:48:23','03decda6-bc3d-4f62-9b36-2798e7ec77ac','More information','http://www.mbsonline.gov.au/internet/mbsonline/publishing.nsf/Content/factsheet-current',1,'solid'),(38701,160458,1,'2021-05-11 04:48:23','2021-05-11 04:48:23','47a1123a-16bd-42ee-a03e-3c3a82fe66f6','Download','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-Financial-support-measures-for-service-providers.pdf?mtime=20200526145136&focal=none',1,'solid'),(38702,160465,1,'2021-05-11 04:49:12','2021-05-11 04:49:13','3f290b2e-1eab-49ff-ac9c-efa1bbaba904','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38703,160466,1,'2021-05-11 04:49:12','2021-05-11 04:49:13','ec8ba983-1c22-496f-9300-b71ad7be8895','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38704,160469,1,'2021-05-11 04:49:12','2021-05-11 04:49:12','888b76b8-ea2f-4657-8bf7-6a12d8ae6a77','Phase 1B rollout FAQs',NULL,1,'solid'),(38705,160472,1,'2021-05-11 04:49:12','2021-05-11 04:49:12','14bb9b7e-d7b8-4a11-8175-270e5a55ffa9','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(38706,160478,1,'2021-05-11 04:49:12','2021-05-11 04:49:12','8cce84d5-d71f-4d03-87dd-27ef16b85494','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38707,160481,1,'2021-05-11 04:49:12','2021-05-11 04:49:12','6446e851-ec2c-4fbd-9679-051f3637a431','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38708,160483,1,'2021-05-11 04:49:12','2021-05-11 04:49:12','6d285cf5-cca4-4776-857c-1e9ca1e5537a','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(38709,160485,1,'2021-05-11 04:49:12','2021-05-11 04:49:12','84a1bf05-fbea-47e2-b524-956f8bc95fab','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38710,160488,1,'2021-05-11 04:49:12','2021-05-11 04:49:12','41a539ed-904d-4b2a-b6f0-c6b6b92be90b','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38711,160490,1,'2021-05-11 04:49:13','2021-05-11 04:49:13','2ffedb2c-4511-4128-af42-0df4ce8b8191','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38712,160492,1,'2021-05-11 04:49:13','2021-05-11 04:49:13','bc99117e-1b30-410d-b84a-81a48c5c5411','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38713,160495,1,'2021-05-11 04:49:13','2021-05-11 04:49:13','97c8b3fa-1f0f-480b-a257-fe0e97597fff','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38714,160496,1,'2021-05-11 04:49:13','2021-05-11 04:49:13','b4317351-6cd6-41d1-9c6f-60557780ff84','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38715,160499,1,'2021-05-11 04:49:13','2021-05-11 04:49:13','fca1d338-2c5d-4a5d-a2f6-fece36d014fa','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38716,160502,1,'2021-05-11 04:49:13','2021-05-11 04:49:13','12602ac7-b24a-4a14-a27e-8b0ab0179c60','Subscribe to updates',NULL,1,'solid'),(38717,160504,1,'2021-05-11 04:49:13','2021-05-11 04:49:13','4953706c-400f-4e3f-ac7f-7bcf64e5b954','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38718,160505,1,'2021-05-11 04:49:13','2021-05-11 04:49:13','124107ee-c6bb-4135-9996-d786bc0c1f14','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38719,160510,1,'2021-05-11 04:49:14','2021-05-11 04:49:14','d01cf0db-78b4-4a0f-b460-133ef322f997','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38720,160511,1,'2021-05-11 04:49:14','2021-05-11 04:49:14','893ec917-55d1-4a39-aeae-c1850fd4bb3b','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38721,160514,1,'2021-05-11 04:49:14','2021-05-11 04:49:14','c5f2bfd9-75b5-4767-8565-fe0def81c973','Phase 1B rollout FAQs',NULL,1,'solid'),(38722,160517,1,'2021-05-11 04:49:14','2021-05-11 04:49:14','731689a0-6c13-45e0-ad42-b5eca5e26def','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(38723,160523,1,'2021-05-11 04:49:14','2021-05-11 04:49:14','9639726a-de79-4266-801b-498e32cdd2e2','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38724,160526,1,'2021-05-11 04:49:14','2021-05-11 04:49:14','9fcafc4a-b975-4093-8fcf-e5cfba0f25ff','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38725,160528,1,'2021-05-11 04:49:14','2021-05-11 04:49:14','c2d31349-684b-4b65-8ff4-1ef8cd4ac857','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(38726,160530,1,'2021-05-11 04:49:14','2021-05-11 04:49:14','b8d0de6e-9afe-4938-90d7-28dd4bda131c','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38727,160533,1,'2021-05-11 04:49:14','2021-05-11 04:49:14','295024fd-60b8-4d2a-939c-3af593e92b50','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38728,160535,1,'2021-05-11 04:49:14','2021-05-11 04:49:14','63079bc0-191d-4299-a5fa-adb75c4ec40c','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38729,160537,1,'2021-05-11 04:49:14','2021-05-11 04:49:14','6d0ff57e-6bcf-486c-92d5-2a806a754f36','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38730,160540,1,'2021-05-11 04:49:14','2021-05-11 04:49:14','f729b512-9c7c-4712-86d4-81da1c61d38a','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38731,160541,1,'2021-05-11 04:49:14','2021-05-11 04:49:14','f19b4925-ef70-456b-be61-c0db83468029','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38732,160544,1,'2021-05-11 04:49:14','2021-05-11 04:49:14','5fd44500-50f2-4e48-a0da-a3503e59d203','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38733,160547,1,'2021-05-11 04:49:14','2021-05-11 04:49:14','f278d3e5-097a-4880-8d06-5b1d984c85bb','Subscribe to updates',NULL,1,'solid'),(38734,160549,1,'2021-05-11 04:49:14','2021-05-11 04:49:14','3265bde8-9ccb-4a0e-8949-a55655973eaa','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38735,160550,1,'2021-05-11 04:49:14','2021-05-11 04:49:14','0d7538c7-7615-4100-aa91-3f3375d0d738','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38736,160555,1,'2021-05-11 04:49:16','2021-05-11 04:49:16','9d345161-aca0-49e3-a887-7c40c17b0907','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38737,160556,1,'2021-05-11 04:49:16','2021-05-11 04:49:16','2efde4ad-bde5-4ae7-bb52-a7873de522dd','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38738,160559,1,'2021-05-11 04:49:16','2021-05-11 04:49:16','4de043ef-ed9e-4598-b6b1-1624817b4a19','Phase 1B rollout FAQs',NULL,1,'solid'),(38739,160562,1,'2021-05-11 04:49:16','2021-05-11 04:49:16','debf7cd6-8367-4f9a-bff9-31ade68515bb','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(38740,160568,1,'2021-05-11 04:49:17','2021-05-11 04:49:17','d517c2ee-02ca-472f-b795-ca5b0b7e1049','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38741,160571,1,'2021-05-11 04:49:17','2021-05-11 04:49:17','8b179556-a4cb-4e75-97be-29d51db4b41d','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38742,160573,1,'2021-05-11 04:49:17','2021-05-11 04:49:17','7f45c63b-b41b-4f98-bc43-5a78419cb247','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(38743,160575,1,'2021-05-11 04:49:17','2021-05-11 04:49:17','e7414de0-cef9-4702-bfbc-127078731cef','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38744,160578,1,'2021-05-11 04:49:17','2021-05-11 04:49:17','00632a8e-29f5-4082-9cae-ef59bac82dea','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38745,160580,1,'2021-05-11 04:49:17','2021-05-11 04:49:17','db3d3fd0-72fe-4d3b-a02e-8e10b13ca9e1','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38746,160582,1,'2021-05-11 04:49:17','2021-05-11 04:49:17','e80b7047-0f88-4a50-98c8-4b075f3c5221','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38747,160585,1,'2021-05-11 04:49:17','2021-05-11 04:49:17','a308dba6-6c76-41ed-838d-7140fca9f5ae','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38748,160586,1,'2021-05-11 04:49:17','2021-05-11 04:49:17','a9d3e034-3e44-40b1-83d2-42ca838ee55c','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38749,160589,1,'2021-05-11 04:49:17','2021-05-11 04:49:17','4cca5158-6a1e-4211-8543-e455f4136cb8','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38750,160592,1,'2021-05-11 04:49:17','2021-05-11 04:49:17','d6dc5aa3-8016-4264-9a38-8015e3688205','Subscribe to updates',NULL,1,'solid'),(38751,160594,1,'2021-05-11 04:49:17','2021-05-11 04:49:17','3085bb04-7826-443e-8c42-1b406c4bdfdf','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38752,160595,1,'2021-05-11 04:49:17','2021-05-11 04:49:17','25b0f27e-510b-40c8-9871-19a004176f1f','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38753,160601,1,'2021-05-11 04:49:21','2021-05-11 04:49:21','e9bb8232-d92b-48b3-a143-bfb296b43845','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38754,160602,1,'2021-05-11 04:49:21','2021-05-11 04:49:21','077f1207-9e5a-4960-9ee0-8a7706e25d85','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38755,160605,1,'2021-05-11 04:49:21','2021-05-11 04:49:21','314ad95b-b904-4ff9-8bb1-7dfa05b97eb4','Phase 1B rollout FAQs',NULL,1,'solid'),(38756,160608,1,'2021-05-11 04:49:21','2021-05-11 04:49:21','36e9d94d-77f7-4226-a71b-f8a91ef562e0','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(38757,160615,1,'2021-05-11 04:49:21','2021-05-11 04:49:21','95f056d8-c0fb-4f72-a49f-9fd0ff20eb7a','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38758,160618,1,'2021-05-11 04:49:21','2021-05-11 04:49:21','ec0ae472-b726-4e8b-9743-170d4abf0d53','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38759,160620,1,'2021-05-11 04:49:21','2021-05-11 04:49:21','b84e81ff-6426-404f-b1d1-103657e9a618','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(38760,160622,1,'2021-05-11 04:49:21','2021-05-11 04:49:21','f2d791fe-3db1-49a5-a397-a5202dbf17f8','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38761,160625,1,'2021-05-11 04:49:21','2021-05-11 04:49:21','4d9f338f-bfe3-4ffd-9682-9355c4b6d6b7','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38762,160627,1,'2021-05-11 04:49:21','2021-05-11 04:49:21','5c2c4c85-c455-4eda-adf6-439581ec089f','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38763,160629,1,'2021-05-11 04:49:21','2021-05-11 04:49:21','4372a6bd-b5fe-448f-ba11-b6b831d1a24a','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38764,160632,1,'2021-05-11 04:49:21','2021-05-11 04:49:21','81f1342b-4486-4ebb-b9bf-e15c88732c32','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38765,160633,1,'2021-05-11 04:49:21','2021-05-11 04:49:21','0d984dbb-0783-4608-ac04-4c160749bdcf','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38766,160636,1,'2021-05-11 04:49:21','2021-05-11 04:49:21','d3762b9d-2977-44ac-940a-074132db4bc4','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38767,160639,1,'2021-05-11 04:49:21','2021-05-11 04:49:21','9e12c0c9-b5ec-411f-9f03-cc8ebef9b50d','Subscribe to updates',NULL,1,'solid'),(38768,160641,1,'2021-05-11 04:49:21','2021-05-11 04:49:21','5e764918-b7cf-49d3-b343-9554c17ec3df','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38769,160642,1,'2021-05-11 04:49:21','2021-05-11 04:49:21','374e927a-96f2-4f16-b543-75c587bbae1e','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38770,160647,1,'2021-05-11 04:49:23','2021-05-11 04:49:23','b34d6a66-1f5a-4e23-a6f5-5fabcbd01786','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38771,160648,1,'2021-05-11 04:49:23','2021-05-11 04:49:23','ad0dc27e-ce2b-4001-8287-ca5d638ea758','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38772,160651,1,'2021-05-11 04:49:23','2021-05-11 04:49:23','088025b0-a1c1-44e2-a8b9-ff4b6b418b8b','Phase 1B rollout FAQs',NULL,1,'solid'),(38773,160654,1,'2021-05-11 04:49:23','2021-05-11 04:49:23','c11b47f8-d29f-451f-bc0b-501512a33868','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(38774,160660,1,'2021-05-11 04:49:23','2021-05-11 04:49:23','6e52f604-2449-404e-8eeb-b5b8f5519120','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38775,160663,1,'2021-05-11 04:49:23','2021-05-11 04:49:23','f4719366-523c-4680-bd9e-e70612874ff5','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38776,160665,1,'2021-05-11 04:49:23','2021-05-11 04:49:23','5aefb4d9-1586-41a8-93bd-4a25dcde5abb','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(38777,160667,1,'2021-05-11 04:49:23','2021-05-11 04:49:23','d73d28df-3ea4-4e25-992b-29e071cc93eb','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38778,160670,1,'2021-05-11 04:49:23','2021-05-11 04:49:23','a60fe11e-16af-4342-b850-fbe7d9b045a8','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38779,160672,1,'2021-05-11 04:49:23','2021-05-11 04:49:23','b11475c5-2c21-4de5-abcb-b1d2b7a390f2','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38780,160674,1,'2021-05-11 04:49:23','2021-05-11 04:49:23','4264799e-28a1-48af-9c15-cf8533ab75a6','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38781,160677,1,'2021-05-11 04:49:23','2021-05-11 04:49:23','b073fe5f-5a56-4e16-974b-7097daf57f83','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38782,160678,1,'2021-05-11 04:49:23','2021-05-11 04:49:23','803b1f9e-1deb-4973-b70b-018ba0cd0b24','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38783,160681,1,'2021-05-11 04:49:23','2021-05-11 04:49:23','5a559d01-edc9-4932-86d5-b733bfc33d22','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38784,160684,1,'2021-05-11 04:49:23','2021-05-11 04:49:23','ca876cae-e136-4cdb-9809-29f014f280b0','Subscribe to updates',NULL,1,'solid'),(38785,160686,1,'2021-05-11 04:49:23','2021-05-11 04:49:23','65e02ebc-12f7-4499-a112-c7233e4be75a','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38786,160687,1,'2021-05-11 04:49:23','2021-05-11 04:49:23','6e333dfa-6525-4e03-b34d-9bdc801253b7','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38787,160692,1,'2021-05-11 04:49:26','2021-05-11 04:49:26','1721e6c9-86b7-4b0b-bf81-6c457d206bb0','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38788,160693,1,'2021-05-11 04:49:26','2021-05-11 04:49:26','eef2077a-ea9f-4390-a59e-2bb1d1b1ef77','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38789,160696,1,'2021-05-11 04:49:26','2021-05-11 04:49:26','f79232f1-eb6d-4574-aba4-cd142012150d','Phase 1B rollout FAQs',NULL,1,'solid'),(38790,160699,1,'2021-05-11 04:49:26','2021-05-11 04:49:26','e8fc6c42-742a-4892-81be-91e297be7eb7','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(38791,160705,1,'2021-05-11 04:49:26','2021-05-11 04:49:26','4c6d3663-2c8e-4824-924b-528ffe59b089','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38792,160708,1,'2021-05-11 04:49:26','2021-05-11 04:49:26','273c574a-aee8-4a8e-af54-aba1cab888ed','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38793,160710,1,'2021-05-11 04:49:26','2021-05-11 04:49:26','90af5699-2061-4ee1-a4f5-6c515f35febb','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(38794,160712,1,'2021-05-11 04:49:26','2021-05-11 04:49:26','af74e7de-6cca-4472-b0f4-a9e3cd3f21ee','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38795,160715,1,'2021-05-11 04:49:26','2021-05-11 04:49:26','23c995a3-c578-46b2-bed9-4a371b97b097','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38796,160717,1,'2021-05-11 04:49:26','2021-05-11 04:49:26','94915cb6-0a14-4fad-894e-580c49095dec','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38797,160719,1,'2021-05-11 04:49:26','2021-05-11 04:49:26','8c9e2f16-4cd9-4ed5-b086-e8d46b5c0a12','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38798,160722,1,'2021-05-11 04:49:26','2021-05-11 04:49:26','637a4a5f-aa5c-4177-a908-95a1f81789f6','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38799,160723,1,'2021-05-11 04:49:26','2021-05-11 04:49:26','b6715dba-8416-4e6b-b1dc-44f6a2cc216b','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38800,160726,1,'2021-05-11 04:49:26','2021-05-11 04:49:26','67ecef96-8077-4e6d-a1e9-91ed43129bd2','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38801,160729,1,'2021-05-11 04:49:26','2021-05-11 04:49:26','0e3fba40-a47b-4d62-8200-29fdbbd07b8a','Subscribe to updates',NULL,1,'solid'),(38802,160731,1,'2021-05-11 04:49:26','2021-05-11 04:49:26','a2b3dd9e-ba6f-4780-902e-c86958f5c83a','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38803,160732,1,'2021-05-11 04:49:26','2021-05-11 04:49:26','f59a427f-1e76-4778-a7cb-8f050e00d8cf','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38804,160737,1,'2021-05-11 04:49:30','2021-05-11 04:49:30','53489ef2-f96a-4804-bc41-0e3d3eb0c8c9','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38805,160738,1,'2021-05-11 04:49:30','2021-05-11 04:49:30','7ac84ec6-143f-4b98-a5fd-747378b9eb26','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38806,160741,1,'2021-05-11 04:49:30','2021-05-11 04:49:30','a2aee3b7-2957-4a97-a8e5-b148527a3370','Phase 1B rollout FAQs',NULL,1,'solid'),(38807,160744,1,'2021-05-11 04:49:30','2021-05-11 04:49:30','68fa2da2-9de1-412a-8344-4530e9f054fd','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(38808,160750,1,'2021-05-11 04:49:30','2021-05-11 04:49:30','e7792e41-7c3e-4f00-a27c-7ba4c6a25cbe','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38809,160753,1,'2021-05-11 04:49:30','2021-05-11 04:49:30','a4382db7-0e92-438a-b299-ddb0a4988f1a','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38810,160755,1,'2021-05-11 04:49:30','2021-05-11 04:49:30','3cf14d25-42f5-4128-9e38-8d85fa284ec7','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(38811,160757,1,'2021-05-11 04:49:30','2021-05-11 04:49:30','31f725fa-e855-4181-8b5c-52970ffda590','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38812,160760,1,'2021-05-11 04:49:30','2021-05-11 04:49:30','89080b57-c9eb-47d5-bad9-1a59f9cb9a4d','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38813,160762,1,'2021-05-11 04:49:30','2021-05-11 04:49:30','b1e3cd83-3e47-4187-ae6d-cc2b0aba6ee0','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38814,160764,1,'2021-05-11 04:49:30','2021-05-11 04:49:30','5e33dde6-0a0e-4ff3-9eaa-2b4877bd8ce8','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38815,160767,1,'2021-05-11 04:49:30','2021-05-11 04:49:30','06469a46-05d0-4942-aa65-fab32f73a569','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38816,160768,1,'2021-05-11 04:49:30','2021-05-11 04:49:30','2df526b5-e65d-4ac3-bc94-1f5345307ad8','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38817,160771,1,'2021-05-11 04:49:30','2021-05-11 04:49:30','c3e2aa30-1497-4db8-9422-d97d2a600c0f','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38818,160774,1,'2021-05-11 04:49:30','2021-05-11 04:49:30','5cbf1e15-6159-4c36-9d42-3714dd4f71a1','Subscribe to updates',NULL,1,'solid'),(38819,160776,1,'2021-05-11 04:49:30','2021-05-11 04:49:30','b5db1227-8086-4ccc-83d2-a4c210de7197','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38820,160777,1,'2021-05-11 04:49:30','2021-05-11 04:49:30','855e41ae-d102-4832-b376-d6d32394e0da','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38821,160793,1,'2021-05-11 04:52:54','2021-05-11 04:52:54','cfb6893b-55a0-4dff-ae88-4dd6ec039f9c','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38822,160794,1,'2021-05-11 04:52:54','2021-05-11 04:52:54','7f9b456b-7882-491d-8300-eae5b45acc54','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38823,160797,1,'2021-05-11 04:52:54','2021-05-11 04:52:54','464cf36e-79cc-4100-9c61-38f17274b9e8','Phase 1B rollout FAQs',NULL,1,'solid'),(38824,160800,1,'2021-05-11 04:52:54','2021-05-11 04:52:54','28d28db4-ca5b-4862-b620-049a0d1eec0c','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(38825,160806,1,'2021-05-11 04:52:55','2021-05-11 04:52:55','df227849-1ec2-4732-b9af-e16a27e8f218','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38826,160809,1,'2021-05-11 04:52:55','2021-05-11 04:52:55','bb693a91-8b0e-47bf-95e7-2e6fe4f7b3a7','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38827,160811,1,'2021-05-11 04:52:55','2021-05-11 04:52:55','790f4729-3d02-4357-a20b-95ea986cec07','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',0,'solid'),(38828,160813,1,'2021-05-11 04:52:55','2021-05-11 04:52:55','dfbae60a-1eb5-4e72-9669-9e1e7beea4bc','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38829,160816,1,'2021-05-11 04:52:55','2021-05-11 04:52:55','bbd254e9-b110-4e2b-8027-b2f0827de6f0','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38830,160818,1,'2021-05-11 04:52:55','2021-05-11 04:52:55','88a42434-0c8e-46ce-95c5-555774398787','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38831,160820,1,'2021-05-11 04:52:55','2021-05-11 04:52:55','4f783325-4151-44cc-9edf-82a76bee9a6e','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38832,160823,1,'2021-05-11 04:52:55','2021-05-11 04:52:55','5cdfb9b0-d3e3-43b8-aa51-65bb186fa3a1','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38833,160824,1,'2021-05-11 04:52:55','2021-05-11 04:52:55','2d512b74-a17e-4b82-b6cb-f3269b05d5d2','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38834,160827,1,'2021-05-11 04:52:55','2021-05-11 04:52:55','0cff5327-4c9b-4353-b068-8492c842a7ca','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38835,160830,1,'2021-05-11 04:52:55','2021-05-11 04:52:55','49bd973c-9591-4662-ba13-f4e90ef63b5a','Subscribe to updates',NULL,1,'solid'),(38836,160832,1,'2021-05-11 04:52:55','2021-05-11 04:52:55','50f6287c-1c2f-4e1c-b1d6-cc77c94b8122','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38837,160833,1,'2021-05-11 04:52:55','2021-05-11 04:52:55','68366537-4177-48bc-baf9-6cdf1edd288d','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38838,160838,1,'2021-05-11 04:52:57','2021-05-11 04:52:57','cf2fd821-7b42-42e7-979a-75c4c53ded26','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38839,160839,1,'2021-05-11 04:52:57','2021-05-11 04:52:57','e8d7fc05-b759-4a0d-b3ad-7ce1dc31da4a','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38840,160842,1,'2021-05-11 04:52:57','2021-05-11 04:52:57','ab6e56de-5a2b-4e54-aaff-f5d5dffbcfed','Phase 1B rollout FAQs',NULL,1,'solid'),(38841,160845,1,'2021-05-11 04:52:57','2021-05-11 04:52:57','a8fba1e4-b0e9-4e23-b135-4b7413e21918','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(38842,160851,1,'2021-05-11 04:52:57','2021-05-11 04:52:57','95480b48-7bf3-4f6a-bb45-2bd5b6756618','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38843,160854,1,'2021-05-11 04:52:57','2021-05-11 04:52:57','d81b9e7f-2d99-44e4-9050-09f679e72380','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38844,160856,1,'2021-05-11 04:52:57','2021-05-11 04:52:57','7b976989-eb3d-4dc4-ae45-eaf03b95ea71','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',1,'solid'),(38845,160858,1,'2021-05-11 04:52:57','2021-05-11 04:52:57','6fb9d95a-aee7-4879-b4e0-9ce5065c04dc','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38846,160861,1,'2021-05-11 04:52:57','2021-05-11 04:52:57','2d97bc88-d156-4bd4-856f-f34815b4cb1b','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38847,160863,1,'2021-05-11 04:52:57','2021-05-11 04:52:57','d5bd53ae-9b2c-4606-b504-4b3f60dc902c','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38848,160865,1,'2021-05-11 04:52:57','2021-05-11 04:52:57','04b67126-1d63-43a3-b139-d2047e69b2ab','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38849,160868,1,'2021-05-11 04:52:57','2021-05-11 04:52:57','f65494f8-3a86-4168-b489-f40f9a4e1a21','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38850,160869,1,'2021-05-11 04:52:57','2021-05-11 04:52:57','a58ae411-6ad4-41a7-b552-a17e1628d273','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38851,160872,1,'2021-05-11 04:52:57','2021-05-11 04:52:57','3b8830a3-a4ff-49a9-a7d9-4b0b3c425c6e','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38852,160875,1,'2021-05-11 04:52:57','2021-05-11 04:52:57','f1b3a255-2691-4d0b-95c6-f15a28c9b6ef','Subscribe to updates',NULL,1,'solid'),(38853,160877,1,'2021-05-11 04:52:57','2021-05-11 04:52:57','53a8fc5f-91bd-4afc-82d8-087c2e7e7912','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38854,160878,1,'2021-05-11 04:52:57','2021-05-11 04:52:57','d133625e-d6c5-45d6-81d9-5f0b52097176','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38855,160884,1,'2021-05-11 04:57:39','2021-05-11 04:57:39','9bc2a83d-c184-4983-86c6-ddf5782864ac','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38856,160885,1,'2021-05-11 04:57:39','2021-05-11 04:57:39','d63b6428-94da-4f8f-9c66-27f04d8bc07a','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38857,160888,1,'2021-05-11 04:57:39','2021-05-11 04:57:39','24433cd8-91dc-47d3-9803-67cb350ecfb2','Phase 1B rollout FAQs',NULL,1,'solid'),(38858,160891,1,'2021-05-11 04:57:39','2021-05-11 04:57:39','841b2cda-6547-4c75-a74e-18cec0e95333','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(38859,160897,1,'2021-05-11 04:57:39','2021-05-11 04:57:39','c76c14da-165b-4c1f-911d-9c418c3bc778','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38860,160900,1,'2021-05-11 04:57:39','2021-05-11 04:57:39','8b924763-c0f2-4e93-8653-ce4fe31851c7','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38861,160902,1,'2021-05-11 04:57:39','2021-05-11 04:57:39','f61b14d1-7d9a-48ec-8a5f-82db4b9e7dbb','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',1,'solid'),(38862,160904,1,'2021-05-11 04:57:39','2021-05-11 04:57:39','d68b8f54-c812-4330-8bf4-1ead4ea521e3','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38863,160907,1,'2021-05-11 04:57:39','2021-05-11 04:57:39','09a36486-be2c-4784-b467-4ccb33ac9ab6','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38864,160909,1,'2021-05-11 04:57:39','2021-05-11 04:57:39','43bc2d7d-0df7-45d6-ba4e-d8939919bd57','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38865,160911,1,'2021-05-11 04:57:39','2021-05-11 04:57:39','e93a0e73-b727-41e0-b92e-31569d20fc17','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38866,160914,1,'2021-05-11 04:57:39','2021-05-11 04:57:39','7fd9e5ea-9d71-4745-a8f7-f8918e95612f','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38867,160915,1,'2021-05-11 04:57:39','2021-05-11 04:57:39','66a046d8-aea6-4390-afbc-40b8b2684acc','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38868,160918,1,'2021-05-11 04:57:39','2021-05-11 04:57:39','b33771f3-bd12-41a9-a5c8-907497234323','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38869,160922,1,'2021-05-11 04:57:39','2021-05-11 04:57:39','ef925969-620b-4142-a33b-e7df5560567a','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38870,160923,1,'2021-05-11 04:57:39','2021-05-11 04:57:39','1f473e71-9631-417a-ac98-300a0c6103a4','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38871,160928,1,'2021-05-11 04:57:58','2021-05-11 04:57:58','7ad64a7e-92b8-4496-abe3-4308b29a8b02','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38872,160929,1,'2021-05-11 04:57:58','2021-05-11 04:57:58','9b9de369-035e-4195-be54-2e84336decaa','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38873,160932,1,'2021-05-11 04:57:58','2021-05-11 04:57:58','463ca761-657a-4b53-a59f-f22b3aabedf2','Phase 1B rollout FAQs',NULL,1,'solid'),(38874,160935,1,'2021-05-11 04:57:58','2021-05-11 04:57:58','e24936d2-f5fb-4fe5-ba81-46f1fb63ca04','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(38875,160941,1,'2021-05-11 04:57:58','2021-05-11 04:57:58','28413476-8ec3-4424-8d0e-10476a757f1b','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38876,160944,1,'2021-05-11 04:57:58','2021-05-11 04:57:58','fbd038c5-9f1e-4100-89e1-cd0feb80fc3c','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38877,160946,1,'2021-05-11 04:57:58','2021-05-11 04:57:58','139bec87-8ba1-4e12-8b73-c188070773fc','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',1,'solid'),(38878,160948,1,'2021-05-11 04:57:58','2021-05-11 04:57:58','04f1b372-d2ad-46a6-929e-dd39fa4684c7','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38879,160951,1,'2021-05-11 04:57:58','2021-05-11 04:57:58','756f6f00-32fd-4a4b-a42c-9aea44dc11fc','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38880,160953,1,'2021-05-11 04:57:58','2021-05-11 04:57:58','15717b23-c4e8-4d5e-8aa0-ec519e96d753','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38881,160955,1,'2021-05-11 04:57:58','2021-05-11 04:57:58','e4bd60cb-96b5-41f2-ab34-404695675463','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38882,160958,1,'2021-05-11 04:57:58','2021-05-11 04:57:58','7c5d525a-db29-41ef-a660-ff0e52b12f4b','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38883,160959,1,'2021-05-11 04:57:58','2021-05-11 04:57:58','8ae015bc-92fc-4269-b4b0-3e860a2d7efd','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38884,160962,1,'2021-05-11 04:57:58','2021-05-11 04:57:58','ee8b90c4-8703-431f-a37d-32468153a97d','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38885,160966,1,'2021-05-11 04:57:58','2021-05-11 04:57:58','38bd6569-152a-4691-9a78-00f7b1b222c7','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38886,160967,1,'2021-05-11 04:57:58','2021-05-11 04:57:58','2a56e652-6eea-4b79-9877-2097829e780b','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38887,160972,1,'2021-05-11 04:58:17','2021-05-11 04:58:17','ddd46da5-5f06-458f-9ed8-b7c88b7dfa6e','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38888,160973,1,'2021-05-11 04:58:17','2021-05-11 04:58:17','4d397ebb-6efd-4acd-b5af-6786c2ff0b8e','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38889,160976,1,'2021-05-11 04:58:17','2021-05-11 04:58:17','242cb3bb-2022-4e14-907e-78e6c158bdaf','Phase 1B rollout FAQs',NULL,1,'solid'),(38890,160979,1,'2021-05-11 04:58:17','2021-05-11 05:37:57','58da2c26-6eed-4512-a520-d6ebe64b7e51','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210511.pdf?mtime=20210511153628&focal=none',1,'solid'),(38891,160985,1,'2021-05-11 04:58:17','2021-05-11 04:58:17','470ea0e4-b04d-45f6-9e98-a2299fcc5b64','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38892,160988,1,'2021-05-11 04:58:17','2021-05-11 04:58:17','25a01e82-2f83-4314-8a68-f876292735e3','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38893,160990,1,'2021-05-11 04:58:17','2021-05-11 04:58:17','0ab6ce2e-43f8-41a5-81c7-9c289aae082f','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',1,'solid'),(38894,160992,1,'2021-05-11 04:58:17','2021-05-11 04:58:17','3478bca8-1f92-4973-99b5-5387920c7ae6','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38895,160995,1,'2021-05-11 04:58:17','2021-05-11 04:58:17','39b044c4-20eb-4c9f-9a8a-f7b056742ff7','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38896,160997,1,'2021-05-11 04:58:18','2021-05-11 04:58:18','de265ab4-86c9-437a-8956-53f0c85b8dd8','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38897,160999,1,'2021-05-11 04:58:18','2021-05-11 04:58:18','f3590ce6-bebf-4858-94db-018ee2a9efe8','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38898,161002,1,'2021-05-11 04:58:18','2021-05-11 04:58:18','8517ad65-d8b2-42eb-bdbe-f39bc3e341b7','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38899,161003,1,'2021-05-11 04:58:18','2021-05-11 04:58:18','1848279c-64fd-4602-a5a4-cea27375dab3','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38900,161006,1,'2021-05-11 04:58:18','2021-05-11 04:58:18','85ede073-0d35-473e-9655-5017a421e5cf','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38901,161010,1,'2021-05-11 04:58:18','2021-05-11 04:58:18','4eb455a0-a7ab-4ea4-a421-8248c88a337c','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38902,161011,1,'2021-05-11 04:58:18','2021-05-11 04:58:18','65bfa85b-2969-4803-a7f2-5c3f28448a75','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38903,161017,1,'2021-05-11 04:58:20','2021-05-11 04:58:20','22342745-a4c2-4c98-9c62-f1b3865f8ecc','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38904,161018,1,'2021-05-11 04:58:20','2021-05-11 04:58:20','a3a5c95a-d5b5-4511-afe5-16b093d59773','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38905,161021,1,'2021-05-11 04:58:20','2021-05-11 04:58:20','9373249e-6c6a-452d-aa49-e8634975b4e5','Phase 1B rollout FAQs',NULL,1,'solid'),(38906,161024,1,'2021-05-11 04:58:20','2021-05-11 04:58:20','e2375259-3748-4afb-be4a-348674b738c9','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(38907,161030,1,'2021-05-11 04:58:20','2021-05-11 04:58:20','deb66e2b-47a6-46c4-be14-b6a1a32c5386','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38908,161033,1,'2021-05-11 04:58:20','2021-05-11 04:58:20','6e0f8188-c433-4f3b-9fd9-678523111888','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38909,161035,1,'2021-05-11 04:58:20','2021-05-11 04:58:20','ed4f14f5-16cd-4cda-8e01-d6900b300dd7','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',1,'solid'),(38910,161037,1,'2021-05-11 04:58:20','2021-05-11 04:58:20','36d224a5-543a-4f96-aefa-014ed50da758','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38911,161040,1,'2021-05-11 04:58:20','2021-05-11 04:58:20','3091a684-5da9-429e-9b1b-687264e11e31','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38912,161042,1,'2021-05-11 04:58:20','2021-05-11 04:58:20','6f4ca841-e2ec-4a6b-bd3b-15ec43033381','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38913,161044,1,'2021-05-11 04:58:20','2021-05-11 04:58:20','02545c0b-02cd-48ef-b5e4-f4705e374243','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38914,161047,1,'2021-05-11 04:58:20','2021-05-11 04:58:20','37ec07fd-0de2-4090-9c83-12e50b422c09','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38915,161048,1,'2021-05-11 04:58:20','2021-05-11 04:58:20','09be8be4-308c-4b71-a229-a49fb9bbc9d9','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38916,161051,1,'2021-05-11 04:58:20','2021-05-11 04:58:20','8efd52cd-d116-4dc1-82ac-aba56909fb59','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38917,161055,1,'2021-05-11 04:58:20','2021-05-11 04:58:20','bccadf40-f3da-417f-9e22-f088db464301','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38918,161056,1,'2021-05-11 04:58:20','2021-05-11 04:58:20','91b2cf49-dbf2-4121-8d54-8788c29e7723','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38919,161062,1,'2021-05-11 04:58:29','2021-05-11 04:58:29','d2e33f57-d117-40e9-a511-21da86d29e5b','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38920,161063,1,'2021-05-11 04:58:29','2021-05-11 04:58:29','c87e3f7e-d140-48f3-81e1-6864ac839613','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38921,161066,1,'2021-05-11 04:58:29','2021-05-11 04:58:29','d4abbd68-a590-4b5f-8213-e835b136059b','Phase 1B rollout FAQs',NULL,1,'solid'),(38922,161069,1,'2021-05-11 04:58:29','2021-05-11 04:58:29','be839624-f050-4f25-b5fd-0b8563f9aab5','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210317_WEB.pdf?mtime=20210326152755&focal=none',1,'solid'),(38923,161075,1,'2021-05-11 04:58:29','2021-05-11 04:58:29','c1785df2-5417-4e6e-afbc-c217ee762137','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38924,161078,1,'2021-05-11 04:58:29','2021-05-11 04:58:29','3dff82fa-9637-44ce-9624-33751c23d0ec','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38925,161080,1,'2021-05-11 04:58:29','2021-05-11 04:58:29','4cc32a58-931c-424a-bbdd-60ade456ad7e','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',1,'solid'),(38926,161082,1,'2021-05-11 04:58:29','2021-05-11 04:58:29','98c9835d-81d6-4c90-9680-4d536d420c22','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38927,161085,1,'2021-05-11 04:58:29','2021-05-11 04:58:29','a7f2a90b-bab9-44c3-afbd-08a344ee1794','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38928,161087,1,'2021-05-11 04:58:29','2021-05-11 04:58:29','b466a753-4b61-4692-b308-6c20ea9b8a1f','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38929,161089,1,'2021-05-11 04:58:29','2021-05-11 04:58:29','c940ee69-cd54-469f-9f5a-24f96f951077','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38930,161092,1,'2021-05-11 04:58:29','2021-05-11 04:58:29','9898e613-38eb-4474-8ad7-f7391b4569d6','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38931,161093,1,'2021-05-11 04:58:29','2021-05-11 04:58:29','dc90ce1d-0bf2-4eb8-81dc-f2e63fbf2a49','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38932,161096,1,'2021-05-11 04:58:29','2021-05-11 04:58:29','0061a579-3f0a-495d-bf81-e40814f52698','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38933,161100,1,'2021-05-11 04:58:29','2021-05-11 04:58:29','4a964b23-59af-467e-8f6d-7c808bbfc3db','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38934,161101,1,'2021-05-11 04:58:29','2021-05-11 04:58:29','b133493d-29c2-46d5-9590-80e2ed7d60f4','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38935,161143,1,'2021-05-11 05:37:57','2021-05-11 05:37:57','63848c03-bf5a-4318-a4b7-70026d2e2ff5','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38936,161144,1,'2021-05-11 05:37:57','2021-05-11 05:37:57','25d5f1f0-3081-4d19-bd87-4d83511dfb77','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38937,161147,1,'2021-05-11 05:37:57','2021-05-11 05:37:57','8cc8210c-212e-40c1-82a8-7e7bce0d9f5c','Phase 1B rollout FAQs',NULL,1,'solid'),(38938,161150,1,'2021-05-11 05:37:57','2021-05-11 05:37:57','6cae885d-3899-4cab-b338-594aa9409f27','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210511.pdf?mtime=20210511153628&focal=none',1,'solid'),(38939,161156,1,'2021-05-11 05:37:57','2021-05-11 05:37:57','dfcf7366-7c61-408f-ac03-ecf7224900c5','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38940,161159,1,'2021-05-11 05:37:57','2021-05-11 05:37:57','26f7ad66-6bb5-4d45-9c28-869d94fe0217','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38941,161161,1,'2021-05-11 05:37:57','2021-05-11 05:37:57','18987e4b-4f91-4020-9dd1-808a10ca4c65','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',1,'solid'),(38942,161163,1,'2021-05-11 05:37:57','2021-05-11 05:37:57','956b75bd-505c-41e8-9d98-08eada4e5821','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38943,161166,1,'2021-05-11 05:37:57','2021-05-11 05:37:57','4c489700-3ec3-4d12-b5fe-e6ebfce587be','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38944,161168,1,'2021-05-11 05:37:57','2021-05-11 05:37:57','8bedce67-f772-4df2-9ef6-424430422b57','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38945,161170,1,'2021-05-11 05:37:57','2021-05-11 05:37:57','b095eb52-b519-45f2-86ed-6704d98214b1','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38946,161173,1,'2021-05-11 05:37:57','2021-05-11 05:37:57','49815bce-1a72-4b64-92f2-f985e96bb15a','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38947,161174,1,'2021-05-11 05:37:57','2021-05-11 05:37:57','53ea1d1a-e6a9-4833-ad82-719f526156fc','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38948,161177,1,'2021-05-11 05:37:57','2021-05-11 05:37:57','288e0c13-b838-49e4-8692-cd997ec68208','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38949,161181,1,'2021-05-11 05:37:57','2021-05-11 05:37:57','49627937-5f87-415c-a35b-921453df083e','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38950,161182,1,'2021-05-11 05:37:58','2021-05-11 05:37:58','23e54bda-4cd8-45eb-9183-ac3dc11d19ed','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38951,161188,1,'2021-05-11 05:39:49','2021-05-11 05:42:50','96232e81-71ac-4465-be99-981daec36919','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38952,161189,1,'2021-05-11 05:39:49','2021-05-11 05:42:50','8bd10975-5523-4951-a089-a09083b314c4','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38953,161192,1,'2021-05-11 05:39:49','2021-05-11 05:42:50','cd80d138-1af3-428e-b316-5a1fe46e7cbe','Phase 1B rollout FAQs',NULL,1,'solid'),(38954,161195,1,'2021-05-11 05:39:49','2021-05-11 05:42:50','4598549a-23ed-470d-8b4d-5cfe7ee5cb88','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210511.pdf?mtime=20210511153628&focal=none',1,'solid'),(38955,161201,1,'2021-05-11 05:39:49','2021-05-11 05:42:50','8dfbf2d4-1172-4b71-99dd-5f81e08d9ba5','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38956,161204,1,'2021-05-11 05:39:49','2021-05-11 05:42:50','37ba4ea5-08e7-4f77-9403-efc3b444c097','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38957,161206,1,'2021-05-11 05:39:49','2021-05-11 05:42:50','2825170b-0949-4109-8b64-60cc3ee71965','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',1,'solid'),(38958,161208,1,'2021-05-11 05:39:49','2021-05-11 05:42:50','f0dd73d9-5848-493c-bef6-7b148055f055','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38959,161211,1,'2021-05-11 05:39:49','2021-05-11 05:42:50','ca30e616-28f7-4295-ab9e-b946bb747eae','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38960,161213,1,'2021-05-11 05:39:49','2021-05-11 05:42:50','f580e57d-9fe8-499d-81ca-ba63abafca3e','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38961,161215,1,'2021-05-11 05:39:49','2021-05-11 05:42:50','c81e91af-416f-4375-95cc-f18c849b6216','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38962,161218,1,'2021-05-11 05:39:49','2021-05-11 05:42:50','0b11fe23-bd32-4340-9d1a-d30faef36622','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38963,161219,1,'2021-05-11 05:39:49','2021-05-11 05:42:50','3dbab071-dabb-485f-bf02-60e0ae263c52','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38964,161222,1,'2021-05-11 05:39:49','2021-05-11 05:42:50','b30bc3bf-87a7-4dc7-994d-f9da1f9918c9','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38965,161226,1,'2021-05-11 05:39:50','2021-05-11 05:42:51','32cfbc81-530f-4522-b87e-3fb3a88bd6ef','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38966,161227,1,'2021-05-11 05:39:50','2021-05-11 05:42:51','68606267-42e5-4955-a1ca-d6cbcd7b2a59','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38967,161232,1,'2021-05-11 05:43:04','2021-05-11 05:43:04','06da455d-605f-487f-a134-e797dc7ee591','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38968,161233,1,'2021-05-11 05:43:04','2021-05-11 05:43:04','30898e85-070a-446f-8456-a2d16aafd53d','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38969,161236,1,'2021-05-11 05:43:04','2021-05-11 05:43:04','ec3c51a5-403a-4144-b114-d2761b88514c','Phase 1B rollout FAQs',NULL,1,'solid'),(38970,161239,1,'2021-05-11 05:43:04','2021-05-11 05:43:04','8e2a36f3-fba7-4397-a0bb-b6d715555077','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210511.pdf?mtime=20210511153628&focal=none',1,'solid'),(38971,161245,1,'2021-05-11 05:43:04','2021-05-11 05:43:04','e5ce6616-d4ff-49c6-a666-35ceeb10a0b5','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38972,161248,1,'2021-05-11 05:43:04','2021-05-11 05:43:04','c46097c3-3c48-4bce-ac5d-37633a8ed5dd','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38973,161250,1,'2021-05-11 05:43:04','2021-05-11 05:43:04','d443f116-f543-4141-aee5-06406722af01','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',1,'solid'),(38974,161252,1,'2021-05-11 05:43:04','2021-05-11 05:43:04','d51d2845-2f2f-44fc-b577-f9bfe1ec32b1','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38975,161255,1,'2021-05-11 05:43:04','2021-05-11 05:43:04','878131a6-fc72-4f9c-98f2-a265fcf611c4','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38976,161257,1,'2021-05-11 05:43:04','2021-05-11 05:43:04','849b0a17-7380-46d1-9ed8-cb080bfbd183','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38977,161259,1,'2021-05-11 05:43:04','2021-05-11 05:43:04','c256ba81-de70-40ea-a308-1442a3089850','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38978,161262,1,'2021-05-11 05:43:04','2021-05-11 05:43:04','70e7363b-6773-47d9-83e8-bbacc63334fb','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38979,161263,1,'2021-05-11 05:43:04','2021-05-11 05:43:04','52e29d4c-0bae-46d6-8216-618dbd1c1f2d','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38980,161266,1,'2021-05-11 05:43:04','2021-05-11 05:43:04','6f87e196-8994-4b7f-b139-34c2b9cf16ed','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38981,161270,1,'2021-05-11 05:43:04','2021-05-11 05:43:04','50f0908b-e957-4998-b44c-9e5585722c4f','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38982,161271,1,'2021-05-11 05:43:05','2021-05-11 05:43:05','890a76d0-e4c4-4dc6-9dce-d64e63a8ad65','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38983,161277,1,'2021-05-11 05:43:06','2021-05-11 05:43:06','983ca578-8a7a-4cda-ac22-82308986e311','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(38984,161278,1,'2021-05-11 05:43:06','2021-05-11 05:43:06','c64d3266-e71e-44c0-9ec9-674dd26dbebe','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(38985,161281,1,'2021-05-11 05:43:06','2021-05-11 05:43:06','39e6c531-eceb-47ad-b92b-40b056d7f78e','Phase 1B rollout FAQs',NULL,1,'solid'),(38986,161284,1,'2021-05-11 05:43:06','2021-05-11 05:43:06','2b7a10c0-635b-469e-96ea-e6f7a4c84485','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210511.pdf?mtime=20210511153628&focal=none',1,'solid'),(38987,161290,1,'2021-05-11 05:43:06','2021-05-11 05:43:06','7e45ccd8-505c-45f3-86d1-deddade66cf4','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(38988,161293,1,'2021-05-11 05:43:06','2021-05-11 05:43:06','1dd6b1d6-c579-4427-8489-5124f57ed5ea','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(38989,161295,1,'2021-05-11 05:43:06','2021-05-11 05:43:06','99a6cd1b-4874-48da-9d9f-268adb5bb447','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',1,'solid'),(38990,161297,1,'2021-05-11 05:43:06','2021-05-11 05:43:06','58ae6f5a-c6d5-4227-a1c8-0961f4c7eba5','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(38991,161300,1,'2021-05-11 05:43:06','2021-05-11 05:43:06','4d220628-dfe9-4eaa-b3da-57a130349da3','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(38992,161302,1,'2021-05-11 05:43:06','2021-05-11 05:43:06','9a8abf3d-f7d1-4c32-adc7-b219a8db115b','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(38993,161304,1,'2021-05-11 05:43:06','2021-05-11 05:43:06','095d73a3-ff6f-4730-87fc-b43401ecd453','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(38994,161307,1,'2021-05-11 05:43:06','2021-05-11 05:43:06','3b97721c-d4e0-445d-8cf2-0728aea2bb4f','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(38995,161308,1,'2021-05-11 05:43:06','2021-05-11 05:43:06','f678caca-4e38-4794-95ff-a5c80bb1aa88','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(38996,161311,1,'2021-05-11 05:43:06','2021-05-11 05:43:06','026ff500-ab96-465f-b8f1-f7bf099fbee6','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(38997,161315,1,'2021-05-11 05:43:06','2021-05-11 05:43:06','95e0753e-41f2-47e9-819f-ee5794f3a5b0','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(38998,161316,1,'2021-05-11 05:43:06','2021-05-11 05:43:06','930d18d4-b411-4f98-9ad9-8735d68c97ac','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(38999,161322,1,'2021-05-11 05:47:44','2021-05-11 05:47:44','70662572-15b2-4194-bdc5-7538c819d6a9','More information via the Department of Health','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines?utm_source=health.gov.au&utm_medium=redirect&utm_campaign=digital_transformation&utm_content=covid19-vaccines',1,'solid'),(39000,161323,1,'2021-05-11 05:47:44','2021-05-11 05:47:44','875c7fb8-d155-474d-807d-83662868c9fa','More information via Queensland Health','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers',1,'solid'),(39001,161326,1,'2021-05-11 05:47:44','2021-05-11 05:47:44','d0259eba-3a66-411d-8837-5948a035a901','Phase 1B rollout FAQs',NULL,1,'solid'),(39002,161329,1,'2021-05-11 05:47:44','2021-05-11 05:47:44','7c5ea4aa-44ff-4725-8b67-e79f04568dee','Download the COVID vaccination query workflow','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/COVID-19/FIN_GP-query-workflow_210511.pdf?mtime=20210511153628&focal=none',1,'solid'),(39003,161335,1,'2021-05-11 05:47:44','2021-05-11 05:47:44','dc1c5cd8-7abd-4aea-87b6-e91b56f6ab6e','More information on testing','https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/stay-informed/testing-and-fever-clinics',1,'solid'),(39004,161338,1,'2021-05-11 05:47:45','2021-05-11 05:47:45','f97d7e42-abaa-4a36-824f-8a0d1876a7d4','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org/709101.htm',1,'solid'),(39005,161340,1,'2021-05-11 05:47:45','2021-05-11 05:47:45','fb00d253-dfb9-4e98-854d-892b80efe8f2','CDNA guidelines','https://www1.health.gov.au/internet/main/publishing.nsf/Content/cdna-song-novel-coronavirus.htm',1,'solid'),(39006,161342,1,'2021-05-11 05:47:45','2021-05-11 05:47:45','51e52f62-49cf-4982-8a70-04947e56c17d','Download the list','https://d1jydvs1x4rbvt.cloudfront.net/downloads/COVID-19-List-of-Suppliers-PPE-Table-BNPHN.pdf?mtime=20200804134711&focal=none',1,'solid'),(39007,161345,1,'2021-05-11 05:47:45','2021-05-11 05:47:45','026d345c-e144-4a23-bb04-b51332067d7c','View the flowchart','https://www.health.qld.gov.au/__data/assets/pdf_file/0036/951858/gp-management-suspected-covid-19.pdf',1,'solid'),(39008,161347,1,'2021-05-11 05:47:45','2021-05-11 05:47:45','ad26c497-95a4-4a81-84b9-9cd933b4bf12','Download the checklist','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Practice-support/TEM_GP-COVID19-checklist-v1.3.pdf?mtime=20200803162346&focal=none',1,'solid'),(39009,161349,1,'2021-05-11 05:47:45','2021-05-11 05:47:45','3cdb641a-1526-42da-b3a9-5a92745aa18e','Visit the healthdirect website','https://about.healthdirect.gov.au/video-call',1,'solid'),(39010,161352,1,'2021-05-11 05:47:45','2021-05-11 05:47:45','c6552dbe-8157-49e1-9f1d-b1634f266b0a','MBS quick guide to COVID-19 items','https://www.ausdoc.com.au/sites/default/files/MBS%20card_APR21_COVID-19%20items.pdf',1,'outline'),(39011,161353,1,'2021-05-11 05:47:45','2021-05-11 05:47:45','bd955713-a131-4c7f-a09f-7ce5a3867ec4','Medicare: Coronavirus information for health professionals','https://www.servicesaustralia.gov.au/organisations/health-professionals/subjects/coronavirus-information-health-professionals',1,'outline'),(39012,161356,1,'2021-05-11 05:47:45','2021-05-11 05:47:45','e36c1417-879a-4550-8531-2c81782a57f6','More information','https://about.healthdirect.gov.au/covid-19-health-professionals-disability-advisory-service',1,'link'),(39013,161360,1,'2021-05-11 05:47:45','2021-05-11 05:47:45','630d53cf-8649-47bb-bedb-b469293c7f76','Queensland Health updates','https://www.vision6.com.au/forms/s/nXYeJkCiD0Kz1OaKEPi2Hht7P6wqU5qQP3EzmHLszPE/40423/716050/375502.html',1,'solid'),(39014,161361,1,'2021-05-11 05:47:45','2021-05-11 05:47:45','acd0aa68-7e49-4d63-85dd-fbbf77f81b62','Department of Health updates','https://health.us19.list-manage.com/subscribe?u=5d358769e5f779a1a830c2bd0&id=f318dc2fe0',1,'solid'),(39015,161444,1,'2021-05-13 00:49:48','2021-05-13 00:49:48','65563945-f304-405b-970f-c14d9040cfd9','Metro North HHS specialist advice for GPs','https://metronorth.health.qld.gov.au/refer-your-patient/gpadvice',1,'solid'),(39016,161446,1,'2021-05-13 00:49:48','2021-05-13 00:49:48','72541a59-b857-4b4d-9637-a62b26d6dd12','Visit HealthPathways','https://brisbanenorth.communityhealthpathways.org',1,'solid'),(39017,161458,1,'2021-05-13 00:49:48','2021-05-13 00:49:48','91ccdfaa-2005-4d0f-af9f-21619044ce5b','Caboolture Hospital website','https://metronorth.health.qld.gov.au/caboolture/',1,'solid'),(39018,161459,1,'2021-05-13 00:49:48','2021-05-13 00:49:48','eef17a77-659b-4d2a-bf26-3c61f86caed5','Caboolture Hospital redevelopment','https://metronorth.health.qld.gov.au/caboolture/caboolture-hospital-redevelopment',1,'solid'),(39019,161501,1,'2021-05-13 04:14:53','2021-05-13 04:14:53','52d7b904-c4e6-4a7f-9c52-dc92ee1aaffc',NULL,NULL,0,'solid'),(39020,161511,1,'2021-05-13 04:14:55','2021-05-13 04:14:55','1224f409-d132-48ce-9b59-c8303279c2b1',NULL,NULL,0,'solid'),(39021,161521,1,'2021-05-13 04:14:57','2021-05-13 04:14:57','68d63511-f133-4637-ae4b-799694394bb0',NULL,'https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39022,161531,1,'2021-05-13 04:15:00','2021-05-13 04:15:00','3c0b2a06-ff26-4d35-aca8-5d41a8a708b6','Download','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39023,161541,1,'2021-05-13 04:15:01','2021-05-13 04:15:01','f28f3fac-e218-478d-8899-14dd4bcba0b6','Download ou','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39024,161551,1,'2021-05-13 04:15:03','2021-05-13 04:15:03','382e1ed1-3a18-4eef-a001-15582c35b6d1','Download our st','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39025,161561,1,'2021-05-13 04:15:05','2021-05-13 04:15:05','2b8577c5-404a-4493-a51b-bd878bac2662','Download our s','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39026,161571,1,'2021-05-13 04:15:07','2021-05-13 04:15:07','82fdcee2-1806-4086-a7a4-08438c7684fa','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39027,161581,1,'2021-05-13 04:15:19','2021-05-13 04:15:19','f642af08-b549-4725-b58f-7440918409b1','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39028,161591,1,'2021-05-13 04:15:20','2021-05-13 04:15:20','34c845f7-009b-4821-b03d-11b17fd868da','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39029,161601,1,'2021-05-13 04:15:39','2021-05-13 04:15:39','56bd6aff-d711-42c8-9011-e7603dcf9bd6','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39030,161611,1,'2021-05-13 04:15:41','2021-05-13 04:15:41','1ca047c9-5bbc-4775-aad7-cc493082da1f','View our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39031,161621,1,'2021-05-13 04:16:44','2021-05-13 04:16:44','f3589c46-2611-48cd-aebf-fd9cff96c362','Download the plan as a PDF strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39032,161631,1,'2021-05-13 04:16:47','2021-05-13 04:16:47','a717040a-58ac-40b0-82c8-348f89e00556','Download the plan as a PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39033,161641,1,'2021-05-13 04:16:51','2021-05-13 04:16:51','f2e3ee3c-c931-403d-9879-681a6767dadd','Download our plan as a PDF','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39034,161651,1,'2021-05-13 04:17:06','2021-05-13 04:17:06','991681f5-c83e-4d1d-b456-5a265efc8296','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39035,161661,1,'2021-05-13 04:17:38','2021-05-13 04:17:38','f219646c-7f2b-44ec-9e53-2d39c4e5983b','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39036,161671,1,'2021-05-13 04:17:41','2021-05-13 04:17:41','da5474ae-f9bd-4694-815e-1571e287832b','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39037,161681,1,'2021-05-13 04:17:48','2021-05-13 04:17:48','c01c89b3-977c-47a1-8861-e9e9944b1783','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39038,161691,1,'2021-05-13 04:18:10','2021-05-13 04:18:10','904ea05e-1d48-4877-8c81-8264354fbbc5','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39039,161701,1,'2021-05-13 04:18:56','2021-05-13 04:18:56','82ce8551-4ba7-4263-a988-9be8a2e88d20','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39040,161711,1,'2021-05-13 04:19:44','2021-05-13 04:19:44','d7f4426c-50b7-49e4-ae39-27962db98fa6','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39041,161721,1,'2021-05-13 04:19:49','2021-05-13 04:19:49','855eddb5-595e-4c3f-877f-b2dc1e5a77aa','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39042,161731,1,'2021-05-13 04:19:50','2021-05-13 04:19:50','03c1cbcc-c26c-448a-936d-bf27b6d75656','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39043,161741,1,'2021-05-13 04:20:02','2021-05-13 04:20:02','c639645d-f30f-4673-8049-3777981c1d7f','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39044,161751,1,'2021-05-13 04:20:40','2021-05-13 04:20:40','da2f9f64-b6db-4aca-b33b-161977cdafcd','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39045,161761,1,'2021-05-13 04:20:42','2021-05-13 04:20:42','f216c9ab-7dfe-4c0d-a5b8-62d83916ddb8','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39046,161771,1,'2021-05-13 04:21:39','2021-05-13 04:21:39','e1ad5674-30e3-4ef9-9945-8b92aad80a8c','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39047,161781,1,'2021-05-13 04:21:53','2021-05-13 04:21:53','315b1b48-d3cd-4422-a4bc-fd64f5b8d885','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39048,161791,1,'2021-05-13 04:22:25','2021-05-13 04:22:25','3e7476cb-8a94-40b7-9e9a-555367e6c401','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39049,161801,1,'2021-05-13 04:22:43','2021-05-13 04:22:43','d511f126-09af-44fc-9e25-a1136e9f5b5d','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39050,161811,1,'2021-05-13 04:22:48','2021-05-13 04:22:48','09094a10-2166-43d5-ba25-474efdc889a0','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39051,161821,1,'2021-05-13 04:23:03','2021-05-13 04:23:03','46f53791-7e21-42f6-9667-9d941baa2fd7','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39052,161831,1,'2021-05-13 04:23:21','2021-05-13 04:23:21','8493f1b9-beeb-4777-b1c3-87da7ceee046','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39053,161841,1,'2021-05-13 04:23:53','2021-05-13 04:23:53','cac1bc2c-ff20-4b35-aa2c-4e49ce4cb3ad','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39054,161851,1,'2021-05-13 04:24:06','2021-05-13 04:24:06','c87e3768-097d-4c64-8782-0d4a98ae8ce3','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39055,161861,1,'2021-05-13 04:24:22','2021-05-13 04:24:22','9b93153f-c611-4476-82f1-b325148137de','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39056,161871,1,'2021-05-13 04:24:33','2021-05-13 04:24:33','1df641d3-5cdf-4eb1-9976-12786fc47b36','Download our strategic 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04:25:13','d404e620-5682-4c9a-a608-61377ecd2bfd','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39061,161921,1,'2021-05-13 04:25:22','2021-05-13 04:25:22','b492b7d1-44b8-4e40-b4d2-ed3be4013f38','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39062,161931,1,'2021-05-13 04:25:35','2021-05-13 04:25:35','98fb0976-1d29-4acb-a2f0-2da94f47fb63','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39063,161941,1,'2021-05-13 04:25:54','2021-05-13 04:25:54','ac2f57dd-515f-44ec-ab01-2c17b96ca63c','Download our strategic 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04:29:56','22a516fa-da40-4f0f-8336-2eff8474e73a','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',1,'solid'),(39068,161992,1,'2021-05-13 04:27:01','2021-05-13 04:27:01','def15095-8d6c-4f88-9a2d-906c4000b24b','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39069,162003,1,'2021-05-13 04:27:05','2021-05-13 04:27:05','0b92b736-2ed0-4895-b83d-3eddce0f9223','Download our strategic plan','https://d1jydvs1x4rbvt.cloudfront.net/downloads/BNPHN_Strategic_Plan_2020-2023_FINAL_21.pdf?mtime=20210513141047&focal=none',0,'solid'),(39070,162027,1,'2021-05-13 04:29:56','2021-05-13 04:29:56','052cb395-c4db-44ad-b26b-0873fb3e9c93','Download our strategic 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06:18:13','41877251-0c46-425e-afd8-e6258e802272','Call the COVID-19 vaccination helpline','https://www.health.gov.au/contacts/national-coronavirus-and-covid-19-vaccine-helpline',1,'solid'),(39076,162360,1,'2021-05-18 06:15:57','2021-05-18 06:18:13','59f87c02-a619-4d75-8064-aff3fc9f535c','Vaccine rollout data','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/australias-covid-19-vaccine-rollout',1,'solid'),(39077,162363,1,'2021-05-18 06:15:57','2021-05-18 06:18:13','c486860e-9612-4b93-983b-6aaee9327b5f','Information for Aboriginal and Torres Strait Islander peoples','https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/getting-vaccinated-for-covid-19/information-for-aboriginal-and-torres-strait-islander-peoples-about-covid-19-vaccines',0,'solid'),(39078,162364,1,'2021-05-18 06:15:57','2021-05-18 06:18:13','dec097aa-f176-47c7-a7e2-b05130627d44','COVID-19 vaccine in your 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/></strong></p>','Visit the website',1,'solid','https://www.immunisationcoalition.org.au/'),(1268,18042,1,'2020-03-03 04:28:43','2020-03-03 04:28:43','edac82a9-1630-45f0-aad2-0809678040b6','<h4><strong>Communicable disease control guidance</strong></h4><p>A complete list of notifiable conditions.</p>','Visit the website',1,'solid','http://disease-control.health.qld.gov.au/'),(1269,18043,1,'2020-03-03 04:28:43','2020-03-03 04:28:43','2bde6c7b-b41f-45fb-b189-91915ae73e02','<h4><strong>National Immunisation Program Schedule </strong></h4><p>The vaccines you should get and when.</p>','Visit the website',1,'solid','https://www.health.gov.au/health-topics/immunisation/immunisation-throughout-life/national-immunisation-program-schedule'),(1563,20379,1,'2020-03-12 23:57:52','2020-03-12 23:57:52','e28f4ccf-0f0c-4934-b61a-6193d81454af','<h4><strong>Chermside</strong></h4>\n<p>Joanne Dieudonne</p>\n<p>Call <a href=\"tel:0736307325\">07 3630 7325</a> or <a href=\"tel:0402159530\">0402 159 530</a></p>\n<p><strong><a href=\"mailto:joanne.dieudonne@brisbanenorthphn.org.au\">Email</a><br /></strong></p>',NULL,0,'solid',NULL),(1664,22524,1,'2020-04-28 02:53:03','2020-04-28 02:53:03','244f5321-cc12-4880-bd03-677cbc20f528','<h4><strong>Australian Immunisation Register</strong></h4>\n<p>Information for vaccination providers about the Australian Immunisation Register.</p>','Visit the website',1,'solid','https://www.humanservices.gov.au/organisations/health-professionals/services/medicare/australian-immunisation-register-health-professionals'),(1666,22526,1,'2020-04-28 02:53:03','2020-04-28 02:53:03','3e4f5de9-2a09-4211-a486-65b5dccfe20f','<h4><strong>Communicable disease control guidance</strong></h4>\n<p>A complete list of notifiable conditions.</p>','Visit the website',1,'solid','http://disease-control.health.qld.gov.au/'),(4072,45020,1,'2020-05-22 05:25:50','2020-05-22 05:25:50','29f903ad-cbcb-4dc3-aaed-046de8e05aec','<h4><strong>Wesley Breast Clinic </strong></h4><p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(4074,45140,1,'2020-05-22 05:51:42','2020-05-22 05:51:42','13ee1eff-e4ea-462f-a22e-63c0e583bca2','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(4075,45141,1,'2020-05-22 05:51:42','2020-05-22 05:51:42','e197d2ad-cd85-4205-bcda-c2cabaaa4d7c','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(4076,45142,1,'2020-05-22 05:51:42','2020-05-22 05:51:42','4194df62-039e-4bc1-ad60-35e632abd9ed','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(4077,45143,1,'2020-05-22 05:51:42','2020-05-22 05:51:42','3e64d816-2f08-46b0-b718-ddd32d900342','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(4078,45144,1,'2020-05-22 05:51:42','2020-05-22 05:51:42','1c67bb50-0ac2-4042-9bc1-070630207624','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(4079,45209,1,'2020-05-22 05:53:39','2020-05-22 05:53:39','71a6f4e6-dc1f-42f9-afea-c4579a35f3dc','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(4080,45210,1,'2020-05-22 05:53:39','2020-05-22 05:53:39','d18c29a9-c66b-4826-a893-581883e25586','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(4081,45211,1,'2020-05-22 05:53:39','2020-05-22 05:53:39','262784f5-05e9-4adb-ab36-bc23e417227b','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(4082,45212,1,'2020-05-22 05:53:39','2020-05-22 05:53:39','309cfdde-46a7-4197-a959-b6bc53c42b58','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(4083,45213,1,'2020-05-22 05:53:39','2020-05-22 05:53:39','d4a0c0fa-04d6-40e5-9fb9-af62f73c64bf','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(4084,45214,1,'2020-05-22 05:53:39','2020-05-22 05:53:39','16a34f8b-a11d-4371-bae3-7de01eb9f905','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(4091,45255,1,'2020-05-22 06:02:42','2020-05-22 06:02:42','9cc58736-e8a5-40ef-9c60-d712132bc092','<h4><strong>Integrated team care</strong></h4><p>Find out more about the program.</p>','Read more',1,'solid','https://www.iuih.org.au/Services/Clinical-Service-Delivery#carecoordination'),(4172,48186,1,'2020-05-26 04:04:00','2020-05-26 04:04:00','1919fd84-38f3-4470-bc5a-b078c2c3edbe','<h4><strong>Neami’s Living and Learning Centre</strong></h4>\n<p>TPCH catchment, Strathpine</p>\n<p>Phone 07 3493 6780 </p>','Visit the website',1,'solid','https://www.neaminational.org.au/find-services/living-and-learning-centre/'),(5111,58762,1,'2020-06-05 00:52:13','2020-06-05 00:52:13','632a23d0-4f01-49c1-b145-483a3b2e1a68','<h6><strong>Brisbane City</strong></h6>\n<figure><img src=\"{asset:31437:url}\" alt=\"\" /></figure><h4>Maree Lyons-Micic<br /></h4>\n<p>Call <a href=\"tel:0736307347\">07 3630 7347</a> or <a href=\"tel:0481010076\">0481 010 076</a><br /></p>','Email',0,'link','mailto:maree.lyons-micic@brisbanenorthphn.org.au'),(5112,58763,1,'2020-06-05 00:52:13','2020-06-05 00:52:13','48ae5eb3-f904-4ec9-aee5-3635feca29ae','<h6><strong>Caboolture</strong></h6>\n<figure><img src=\"{asset:31438:url}\" alt=\"\" /></figure><h4>Emylee Tickner<br /></h4>\n<p>Call <a href=\"tel:0734903410\">07 3490 3410</a> or <a href=\"tel:0402159523\">0402 159 523</a><br /></p>','Email',0,'link','mailto:emylee.tickner@brisbanenorthphn.org.au'),(5113,58764,1,'2020-06-05 00:52:13','2020-06-05 00:52:13','488a9fe7-f3f3-4635-b86e-664466eb39b3','<h6><strong>Nundah</strong></h6>\n<figure><img src=\"{asset:31439:url}\" alt=\"\" /></figure><h4>Marisol Hernandez<br /></h4>\n<p>Call <a href=\"tel:0736307301\">07 3630 7301</a> or <a href=\"tel:0433641310\">0433 641 310</a><br /></p>','Email',0,'link','mailto:leanne.giret@brisbanenorthphn.org.au'),(7498,74282,1,'2020-06-12 04:21:01','2020-06-12 04:21:01','421470e2-61da-47b0-9024-3f1bbdac4109','<h3><strong>Lutwyche</strong></h3>\n<p>Level 1, 120 Chalk Street, Lutwyche</p>\n<p>PO Box 845, Lutwyche Qld 4030</p>\n<p>Phone: 07 3630 7300</p>\n<p><strong>Email: <a href=\"mailto:info@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">info@brisbanenorthphn.org.au</a></strong></p>',NULL,0,'solid',NULL),(8494,94206,1,'2020-06-26 04:48:39','2020-06-26 04:48:39','95036714-c4f6-4167-bcdd-7810a87d4d26','<h4><strong>Integrated team care</strong></h4>\n<p>Improving the health outcomes for Aboriginal and Torres Strait Islander people with chronic health conditions.</p>','Read more',1,'solid','https://www.iuih.org.au/Services/Clinical-Service-Delivery#carecoordination'),(8495,94207,1,'2020-06-26 04:48:39','2020-06-26 04:48:39','75d6a0a4-3a25-461a-810d-f0d8d0c53d48','<h4><strong>Community aged care</strong></h4>\n<p>Access community-based care services through our healthy@home consortium.</p>\n<p>Contact My Aged Care on 1800 200 422 or visit the website. </p>','Visit website',1,'solid','https://www.myagedcare.gov.au/'),(8497,94209,1,'2020-06-26 04:48:39','2020-06-26 04:48:39','f56c8413-ea1e-4dbb-be62-3fe66437fb74','<h4><strong>Alcohol and other drug treatment services</strong></h4>\n<p>IUIH and QAIAS offer alcohol and other drug support and treatment services for Aboriginal and Torres Strait Islander people. </p>','Read more',0,'solid',NULL),(8498,94210,1,'2020-06-26 04:48:39','2020-06-26 04:48:39','5d6e8f28-83ea-4bab-ac20-933827d8a4aa','<h4><strong>Suicide prevention services</strong></h4>\n<p>Find out about the Yarns Heal and Talking Heals campaigns and view the suicide prevention services guide. </p>','Read more',0,'solid',NULL),(8499,94211,1,'2020-06-26 04:48:39','2020-06-26 04:48:39','c61aab05-676d-4717-88ae-1c6b77142fcd','<h4><strong>The Institute of Urban Indigenous Health</strong></h4>\n<p>PHN-commissioned social health services through the Institute of Urban Indigenous Health include community-based mental health, alcohol and other drug services.</p>','Read more',1,'solid','https://www.iuih.org.au/Services/Clinical-Service-Delivery#socialhealth'),(8500,94223,1,'2020-06-26 04:48:39','2020-06-26 04:48:39','d31531ff-eb6c-4a93-a960-e50afd8898ee','<h4><strong>Integrated team care</strong></h4>\n<p>Improving the health outcomes for Aboriginal and Torres Strait Islander people with chronic health conditions.</p>','Read more',1,'solid','https://www.iuih.org.au/Services/Clinical-Service-Delivery#carecoordination'),(11423,140029,1,'2021-03-12 06:35:56','2021-03-12 06:35:56','f71eb54b-5bec-4ae5-b3cd-853fc20a60a4','<h5><strong>Queensland Health</strong></h5>\n<p>The latest vaccine service provider information and immunisation program updates from the Queensland Government. </p>','Visit the website',1,'solid','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/diseases-infection/immunisation/service-providers'),(11425,140031,1,'2021-03-12 06:35:56','2021-03-12 06:35:56','c98bd3f0-df98-4ac5-abe0-07aace0802ad','<h5><strong>Immunisation Coalition</strong> </h5>\n<p>Championing immunisation education.<strong><br /></strong></p>','Visit the website',1,'solid','https://www.immunisationcoalition.org.au/'),(11426,140032,1,'2021-03-12 06:35:57','2021-03-12 06:35:57','ce39f621-59e8-48d7-b9c2-ff7f9d6d06b9','<h5><strong>Department of Health</strong></h5>\n<p>Immunisation information from the Department of Health. </p>','Visit the website',1,'solid','https://www.health.gov.au/health-topics/immunisation'),(11428,140034,1,'2021-03-12 06:35:57','2021-03-12 06:35:57','182a9488-13de-4cb3-984c-839e4ca77708','<h5><strong>The Australian Academy of Science</strong></h5><p>The science of immunisation: everything you need to know. </p>','Visit website',0,'solid','https://www.science.org.au/education/immunisation-climate-change-genetic-modification/science-immunisation'),(11430,140069,1,'2021-03-12 06:35:58','2021-03-12 06:35:58','f7d28308-8687-47a5-b2cf-a3e4e976319c','<h5><strong>Australian Immunisation Register</strong></h5>\n<p>Information for vaccination providers about the Australian Immunisation Register.</p>','Visit the website',1,'solid','https://www.humanservices.gov.au/organisations/health-professionals/services/medicare/australian-immunisation-register-health-professionals'),(11431,140070,1,'2021-03-12 06:35:58','2021-03-12 06:35:58','eeeee9e6-b2f4-4ad8-907b-79b699feaa09','<h5><strong>Immunisation Coalition</strong> </h5>\n<p>Championing immunisation education.<strong><br /></strong></p>','Visit the website',1,'solid','https://www.immunisationcoalition.org.au/'),(11432,140071,1,'2021-03-12 06:35:58','2021-03-12 06:35:58','a419c411-ff18-4536-806c-55a2e346e20f','<h5><strong>Department of Health</strong></h5>\n<p>Immunisation information from the Department of Health. </p>','Visit the website',1,'solid','https://www.health.gov.au/health-topics/immunisation'),(11434,140073,1,'2021-03-12 06:35:58','2021-03-12 06:35:58','e24c4282-ffe9-4981-a3b8-a247ec09c096','<h5><strong>The Australian Academy of Science</strong></h5><p>The science of immunisation: everything you need to know. </p>','Visit website',0,'solid','https://www.science.org.au/education/immunisation-climate-change-genetic-modification/science-immunisation'),(11435,140107,1,'2021-03-12 06:36:05','2021-03-12 06:36:05','21d9f821-d835-452e-92b5-113808b04bbd','<h5><strong>Queensland Health</strong></h5>\n<p>The latest vaccine service provider information and immunisation program updates from the Queensland Government. </p>','Visit the website',1,'solid','https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/diseases-infection/immunisation/service-providers'),(11437,140109,1,'2021-03-12 06:36:05','2021-03-12 06:36:05','7e283c70-65cd-4566-ada1-7accd31778e9','<h5><strong>Immunisation Coalition</strong> </h5>\n<p>Championing immunisation education.<strong><br /></strong></p>','Visit the website',1,'solid','https://www.immunisationcoalition.org.au/'),(11439,140111,1,'2021-03-12 06:36:05','2021-03-12 06:36:05','c327f4dd-68e1-4284-b20c-4dda1c5fea62','<h5><strong>National Centre for Immunisation Research and Surveillance </strong></h5>\n<p>Advice on all aspects of vaccine preventable diseases.</p>','Visit the website',1,'solid','http://www.ncirs.org.au/'),(11463,143553,1,'2021-03-18 00:34:22','2021-03-18 00:34:22','c83a6b6a-401c-4384-8063-b7078594990d','<h4>Subscribe to our publications</h4>','Subscribe',1,'solid',NULL),(11464,143554,1,'2021-03-18 00:34:22','2021-03-18 00:34:22','dcc1abd3-0243-44d5-941e-c1ae02f89812','<h4>Add your event to the calendar</h4>','Contribute',1,'solid',NULL),(11465,143555,1,'2021-03-18 00:34:22','2021-03-18 00:34:22','34269859-d7b3-482f-b35a-c5d6ebf511a4','<h4>Advertise a job vacancy </h4>','List a job',0,'solid',NULL),(11466,143573,1,'2021-03-18 00:34:35','2021-03-18 00:34:35','5a774485-c2c6-4903-9835-b5bc0c189468','<h4>Subscribe to our publications</h4>','Subscribe',1,'solid',NULL),(11467,143574,1,'2021-03-18 00:34:35','2021-03-18 00:34:35','064a0949-fe2b-4a91-a4a8-8b85ab4d77fc','<h4>Add your event to the calendar</h4>','Contribute',1,'solid',NULL),(11468,143575,1,'2021-03-18 00:34:35','2021-03-18 00:34:35','e70cb935-5ac6-4aba-8b88-a99cb6bf4a50','<h4>Advertise a job vacancy </h4>','List a job',0,'solid',NULL),(11475,146439,1,'2021-03-26 06:16:44','2021-03-26 06:16:44','59d29209-9604-4152-b140-3102fc9efa2d','<h4>Subscribe to our publications</h4>','Subscribe',1,'solid',NULL),(11476,146440,1,'2021-03-26 06:16:44','2021-03-26 06:16:44','0bfc3f08-e025-4eca-82ae-a92c59b9a2e4','<h4>Add your event to the calendar</h4>','Contribute',1,'solid',NULL),(11477,146441,1,'2021-03-26 06:16:44','2021-03-26 06:16:44','42623205-6247-4120-949e-5c225dd685a8','<h4>Advertise a job vacancy </h4>','List a job',0,'solid',NULL),(11478,146459,1,'2021-03-26 06:16:48','2021-03-26 06:16:48','435d178a-db09-4b7d-aa46-99f014456aac','<h4>Subscribe to our publications</h4>','Subscribe',1,'solid',NULL),(11479,146460,1,'2021-03-26 06:16:48','2021-03-26 06:16:48','a9986695-9f90-4b10-bbd4-9463fb9db1dd','<h4>Add your event to the calendar</h4>','Contribute',1,'solid',NULL),(11480,146461,1,'2021-03-26 06:16:48','2021-03-26 06:16:48','991b48b0-1151-4908-9e60-6f95d7e226fd','<h4>Advertise a job vacancy </h4>','List a job',0,'solid',NULL),(11481,146479,1,'2021-03-26 06:19:30','2021-03-26 06:19:30','956531b2-6149-493d-adb4-f7b709299bbc','<h4>Subscribe to our publications</h4>','Subscribe',1,'solid',NULL),(11482,146480,1,'2021-03-26 06:19:30','2021-03-26 06:19:30','07e0c313-a227-4d28-b727-f8ae038d995e','<h4>Add your event to the calendar</h4>','Contribute',1,'solid',NULL),(11483,146481,1,'2021-03-26 06:19:30','2021-03-26 06:19:30','b9351340-cf58-40de-9984-9f7f4eef3ded','<h4>Advertise a job vacancy </h4>','List a job',0,'solid',NULL),(11490,146538,1,'2021-03-26 06:20:27','2021-03-26 06:20:27','b09615eb-ffba-4ab2-a333-82e494a9e46f','<h4>Subscribe to our publications</h4>','Subscribe',1,'solid',NULL),(11491,146539,1,'2021-03-26 06:20:27','2021-03-26 06:20:27','fb461778-1f96-4390-b786-982a101bcbbb','<h4>Add your event to the calendar</h4>','Contribute',1,'solid',NULL),(11492,146540,1,'2021-03-26 06:20:27','2021-03-26 06:20:27','41443e81-73f0-465e-87c1-dd59caaa01a7','<h4>Advertise a job vacancy </h4>','List a job',0,'solid',NULL),(11497,146574,1,'2021-03-26 06:30:49','2021-03-26 06:30:49','6fe2e3bf-4729-4760-a9ae-480b2757529f','<p>Providing the latest information on COVID-19 for GPs, service providers and our community.</p>','Visit our COVID-19 web pages',1,'solid',NULL),(11498,146575,1,'2021-03-26 06:30:49','2021-03-26 06:30:49','5645f690-8199-4bb4-93d3-4a30d99f4fa0','<p>Report notifiable conditions, access up-to-date COVID-19 information or read more about the Public Health Unit\'s work. </p>','Contact the Metro North Public Health Unit',1,'solid','https://metronorth.health.qld.gov.au/hospitals-services/public-health-unit'),(11499,146586,1,'2021-03-26 06:31:16','2021-03-26 06:31:16','ca70c84a-b1ff-443b-b024-7221ad13f695','<p>Providing the latest information on COVID-19 for GPs, service providers and our community.</p>','Visit our COVID-19 web pages',1,'solid',NULL),(11500,146587,1,'2021-03-26 06:31:16','2021-03-26 06:31:16','0dea448b-0de7-4ada-801e-c1b2999e3551','<p>Report notifiable conditions, access up-to-date COVID-19 information or read more about the Public Health Unit\'s work. </p>','Contact the Metro North Public Health Unit',1,'solid','https://metronorth.health.qld.gov.au/hospitals-services/public-health-unit'),(11501,146600,1,'2021-03-29 00:32:24','2021-03-29 00:32:24','527d2d51-8904-4edc-b0bf-5ff1a41d6f43','<p>Providing the latest information on COVID-19 for GPs, service providers and our community.</p>','Visit our COVID-19 web pages',1,'solid',NULL),(11502,146601,1,'2021-03-29 00:32:24','2021-03-29 00:32:24','7ea1a478-2775-4223-b262-b5e4bbb2be56','<p>Report notifiable conditions, access up-to-date COVID-19 information or read more about the Public Health Unit\'s work. </p>','Contact the Metro North Public Health Unit',1,'solid','https://metronorth.health.qld.gov.au/hospitals-services/public-health-unit'),(11506,146646,1,'2021-03-29 00:47:47','2021-03-29 00:47:47','c3ca7bcf-5e6c-4abb-ab21-87966c4502f2','<h4>Subscribe to our publications</h4>','Subscribe',1,'solid',NULL),(11507,146647,1,'2021-03-29 00:47:47','2021-03-29 00:47:47','49865754-4e47-46d3-82d1-a2ca26725a64','<h4>Add your event to the calendar</h4>','Contribute',1,'solid',NULL),(11508,146648,1,'2021-03-29 00:47:47','2021-03-29 00:47:47','5f0ff60c-b300-4ad5-ab6f-d3dfc1e4aa5e','<h4>Advertise a job vacancy </h4>','List a job',0,'solid',NULL),(11509,146666,1,'2021-03-29 00:47:48','2021-03-29 00:47:48','b785fea2-a617-46f4-b0a7-7c12fa29b5c1','<h4>Subscribe to our publications</h4>','Subscribe',1,'solid',NULL),(11510,146667,1,'2021-03-29 00:47:48','2021-03-29 00:47:48','9956bb53-9207-4e87-b38d-9e404d7933cb','<h4>Add your event to the calendar</h4>','Contribute',1,'solid',NULL),(11511,146668,1,'2021-03-29 00:47:48','2021-03-29 00:47:48','4c2d5e55-e535-46db-987c-d2151e98e5d7','<h4>Advertise a job vacancy </h4>','List a job',0,'solid',NULL),(11512,146790,1,'2021-03-29 01:18:17','2021-03-29 01:18:17','4cd9fbb1-2f17-4073-9db9-984d107cbd7c','<h4>Subscribe to our publications</h4>','Subscribe',1,'solid',NULL),(11513,146791,1,'2021-03-29 01:18:17','2021-03-29 01:18:17','7dde60e8-a3f7-4707-adec-f57e67fcd512','<h4>Add your event to the calendar</h4>','Contribute',1,'solid',NULL),(11514,146792,1,'2021-03-29 01:18:17','2021-03-29 01:18:17','3c4ca76c-590f-4885-b53b-ff82516b5217','<h4>Advertise a job vacancy </h4>','List a job',0,'solid',NULL),(11515,146857,1,'2021-03-29 02:50:37','2021-03-29 02:50:37','cea971fe-25e2-40d1-b259-dea43b6111b0','<h4>Subscribe to our publications</h4>','Subscribe',1,'solid',NULL),(11516,146858,1,'2021-03-29 02:50:37','2021-03-29 02:50:37','702e9b5c-4b47-48a5-ba78-9d7ff8d3abda','<h4>Add your event to the calendar</h4>','Contribute',1,'solid',NULL),(11517,146859,1,'2021-03-29 02:50:37','2021-03-29 02:50:37','3b1a354a-b818-4ccb-89d8-3524a0622f2c','<h4>Advertise a job vacancy </h4>','List a job',0,'solid',NULL),(11518,147014,1,'2021-03-29 06:42:46','2021-03-29 06:42:46','4d13d960-1a1c-498b-bff8-f0a4a1a47187','<p>Providing the latest information on COVID-19 for GPs, service providers and our community.</p>','Visit our COVID-19 web pages',1,'solid',NULL),(11519,147015,1,'2021-03-29 06:42:46','2021-03-29 06:42:46','ee20d5fa-3f00-470a-bf96-56e872d72b36','<p>Report notifiable conditions, access up-to-date COVID-19 information or read more about the Public Health Unit\'s work. </p>','Contact the Metro North Public Health Unit',1,'solid','https://metronorth.health.qld.gov.au/hospitals-services/public-health-unit'),(11520,147044,1,'2021-03-29 22:43:23','2021-03-29 22:43:23','a04a76cd-1bd1-4a1f-85a5-19314e7dc152','<p>Providing the latest information on COVID-19 for GPs, service providers and our community.</p>','Visit our COVID-19 web pages',1,'solid',NULL),(11521,147045,1,'2021-03-29 22:43:23','2021-03-29 22:43:23','1d9525fe-29e6-4a26-9bc7-4e6cabca9f68','<p>Report notifiable conditions, access up-to-date COVID-19 information or read more about the Public Health Unit\'s work. </p>','Contact the Metro North Public Health Unit',1,'solid','https://metronorth.health.qld.gov.au/hospitals-services/public-health-unit'),(11522,147098,1,'2021-03-30 22:50:31','2021-03-30 22:50:31','a05bf76d-2b78-4896-95db-972b9b18b63e','<p>Providing the latest information on COVID-19 for GPs, service providers and our community.</p>','Visit our COVID-19 web pages',1,'solid',NULL),(11523,147099,1,'2021-03-30 22:50:31','2021-03-30 22:50:31','b83b6c35-2839-4d3d-97fb-a83dbff4d11b','<p>Report notifiable conditions, access up-to-date COVID-19 information or read more about the Public Health Unit\'s work. </p>','Contact the Metro North Public Health Unit',1,'solid','https://metronorth.health.qld.gov.au/hospitals-services/public-health-unit'),(11546,148733,1,'2021-03-31 23:29:33','2021-03-31 23:29:33','50a5b62c-db9e-4b4f-915a-e81f8787723a','<p>Providing the latest information on COVID-19 for GPs, service providers and our community.</p>','Visit our COVID-19 web pages',1,'solid',NULL),(11547,148734,1,'2021-03-31 23:29:33','2021-03-31 23:29:33','f34c2829-7ce1-41e1-a709-58352bb76b87','<p>Report notifiable conditions, access up-to-date COVID-19 information or read more about the Public Health Unit\'s work. </p>','Contact the Metro North Public Health Unit',1,'solid','https://metronorth.health.qld.gov.au/hospitals-services/public-health-unit'),(11548,148745,1,'2021-03-31 23:29:33','2021-03-31 23:29:33','2fb66d3b-b6f5-4492-b1ed-6c2b06b2cc47','<p>Providing the latest information on COVID-19 for GPs, service providers and our community.</p>','Visit our COVID-19 web pages',1,'solid',NULL),(11549,148746,1,'2021-03-31 23:29:33','2021-03-31 23:29:33','f5c1a431-7ae4-44e0-b954-724417f6d005','<p>Report notifiable conditions, access up-to-date COVID-19 information or read more about the Public Health Unit\'s work. </p>','Contact the Metro North Public Health Unit',1,'solid','https://metronorth.health.qld.gov.au/hospitals-services/public-health-unit'),(11550,148757,1,'2021-03-31 23:29:38','2021-03-31 23:29:38','666d520d-57d1-4e6f-a708-5462ae16ed36','<p>Providing the latest information on COVID-19 for GPs, service providers and our community.</p>','Visit our COVID-19 web pages',1,'solid',NULL),(11551,148758,1,'2021-03-31 23:29:38','2021-03-31 23:29:38','2434eee9-739c-467a-a9f8-3397833feb92','<p>Report notifiable conditions, access up-to-date COVID-19 information or read more about the Public Health Unit\'s work. </p>','Contact the Metro North Public Health Unit',1,'solid','https://metronorth.health.qld.gov.au/hospitals-services/public-health-unit'),(11552,149334,1,'2021-04-06 07:05:22','2021-04-06 07:05:22','fe313aa3-91b0-45cc-9e84-594902032fd6','<p>Providing the latest information on COVID-19 for GPs, service providers and our community.</p>','Visit our COVID-19 web pages',1,'solid',NULL),(11553,149335,1,'2021-04-06 07:05:22','2021-04-06 07:05:22','69df5bf7-066f-4146-a208-863941f0cf52','<p>Report notifiable conditions, access up-to-date COVID-19 information or read more about the Public Health Unit\'s work. </p>','Contact the Metro North Public Health Unit',1,'solid','https://metronorth.health.qld.gov.au/hospitals-services/public-health-unit'),(11554,150203,1,'2021-04-08 05:53:19','2021-04-08 05:53:19','423cecd1-9920-4909-abef-1f5a9efa762e','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(11555,150204,1,'2021-04-08 05:53:19','2021-04-08 05:53:19','9558199a-0d99-483f-b505-7931f588c3d8','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(11556,150205,1,'2021-04-08 05:53:19','2021-04-08 05:53:19','e5132e3f-b683-44e4-9bfd-4570f2b5f3ce','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(11557,150206,1,'2021-04-08 05:53:19','2021-04-08 05:53:19','fee37e5d-ce9c-4bb7-9ba0-9b85b62bb867','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(11558,150256,1,'2021-04-08 05:53:20','2021-04-08 05:53:20','0526371b-4556-42aa-b1f6-52622ff0c4b8','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(11559,150257,1,'2021-04-08 05:53:20','2021-04-08 05:53:20','11626e36-1109-41e9-98b4-7f4904bdcf92','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(11560,150258,1,'2021-04-08 05:53:20','2021-04-08 05:53:20','aad4d363-9d1d-4a4c-852f-aeeef8f53474','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(11561,150259,1,'2021-04-08 05:53:20','2021-04-08 05:53:20','c293fedc-bcb0-42a5-a9ad-de9b16ac8ae9','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(11562,150260,1,'2021-04-08 05:53:20','2021-04-08 05:53:20','87a912b4-521f-418a-a584-b274978a7938','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(11563,150261,1,'2021-04-08 05:53:20','2021-04-08 05:53:20','79cded00-6e38-43c8-a6c6-68251f0cfbf3','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(11566,150450,1,'2021-04-12 00:41:29','2021-04-12 00:41:29','0b6a1df7-6dfb-4873-bc1e-fe5820f7d77a','<h3><strong>Lutwyche</strong></h3>\n<p>Level 1, 120 Chalk Street, Lutwyche</p>\n<p>PO Box 845, Lutwyche Qld 4030</p>\n<p>Phone: 07 3630 7300</p>\n<p><strong>Email: <a href=\"mailto:info@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">info@brisbanenorthphn.org.au</a></strong></p>',NULL,0,'solid',NULL),(11567,150451,1,'2021-04-12 00:41:29','2021-04-12 00:41:29','111fd4b7-6b73-49b3-9f78-7e28bbb455c2','<h3><strong>North Lakes</strong></h3>\n<p>Level 2, 10 Endeavour Boulevard, North Lakes</p>\n<p>PO Box 929, North Lakes Qld 4509</p>\n<p>Phone: 07 3490 3490</p>\n<p><strong>Email: <a href=\"mailto:info@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">info@brisbanenorthphn.org.au</a></strong></p>',NULL,0,'solid',NULL),(11568,150462,1,'2021-04-12 00:41:29','2021-04-12 00:41:29','fb15aabe-f3b9-4518-bee2-042cdf47dce9','<h3><strong>Lutwyche</strong></h3>\n<p>Level 1, 120 Chalk Street, Lutwyche</p>\n<p>PO Box 845, Lutwyche Qld 4030</p>\n<p>Phone: 07 3630 7300</p>\n<p><strong>Email: <a href=\"mailto:info@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">info@brisbanenorthphn.org.au</a></strong></p>',NULL,0,'solid',NULL),(11569,150463,1,'2021-04-12 00:41:29','2021-04-12 00:41:29','ffe37fa4-28f5-4a57-bd0e-bcb4bcf49de9','<h3><strong>North Lakes</strong></h3>\n<p>Level 2, 10 Endeavour Boulevard, North Lakes</p>\n<p>PO Box 929, North Lakes Qld 4509</p>\n<p>Phone: 07 3490 3490</p>\n<p><strong>Email: <a href=\"mailto:info@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">info@brisbanenorthphn.org.au</a></strong></p>',NULL,0,'solid',NULL),(11570,150474,1,'2021-04-12 00:41:33','2021-04-12 00:41:33','5011e18b-6dbe-48aa-a49d-c3ea7bf0bc37','<h3><strong>Lutwyche</strong></h3>\n<p>Level 1, 120 Chalk Street, Lutwyche</p>\n<p>PO Box 845, Lutwyche Qld 4030</p>\n<p>Phone: 07 3630 7300</p>\n<p><strong>Email: <a href=\"mailto:info@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">info@brisbanenorthphn.org.au</a></strong></p>',NULL,0,'solid',NULL),(11571,150475,1,'2021-04-12 00:41:33','2021-04-12 00:41:33','c5b72627-72b6-4721-b7bb-093b94f51010','<h3><strong>North Lakes</strong></h3>\n<p>Level 2, 10 Endeavour Boulevard, North Lakes</p>\n<p>PO Box 929, North Lakes Qld 4509</p>\n<p>Phone: 07 3490 3490</p>\n<p><strong>Email: <a href=\"mailto:info@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">info@brisbanenorthphn.org.au</a></strong></p>',NULL,0,'solid',NULL),(11588,150720,1,'2021-04-12 05:43:02','2021-04-12 05:43:02','dceb05bb-157f-451e-ac8f-f1b7d8eac06b','<figure><a href=\"https://www.bandt.com.au/__trashed-2497/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:134983:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/BandT-icon.jpg?mtime=20210216145530&focal=none}\" alt=\"B&amp;T magazine\" /></a></figure>\n<h5>\'24/7 Health Advice Is Just A Phone Call Away\' In Anytime Health Advice Campaign</h5>\n<p>B&amp;T Magazine<br />15 February 2021</p>','Read more',1,'outline','https://www.bandt.com.au/__trashed-2497/'),(11589,150721,1,'2021-04-12 05:43:02','2021-04-12 05:43:02','6f138148-b9bb-4d93-8fa2-1e3134b97ce4','<figure><a href=\"https://1015fm.com.au/2020/12/paul-martin-headspace-strathpine-on-101-5-2020-12-08\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/101-5FM-icon.png?mtime=20201204115742&amp;focal=none?1618206127191#asset:124594\" alt=\"101.5FM\" /></a></figure>\n<h5>Opening of headspace Strathpine to improve youth mental health services</h5>\n<p>101.5FM (podcast)<br />8 December 2020</p>','Listen now',1,'outline','https://1015fm.com.au/2020/12/paul-martin-headspace-strathpine-on-101-5-2020-12-08/'),(11590,150722,1,'2021-04-12 05:43:02','2021-04-12 05:43:02','5c2f855d-1aaf-4df6-9dd9-ffdb19c76e31','<figure><a href=\"https://communitycarereview.com.au/2020/12/08/one-in-five-find-gaps-in-chsp/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:124959:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Community-Care-Review-icon.jpg?mtime=20201208122208&focal=none}\" alt=\"Community Care Review\" /></a></figure>\n<h5>Meaningful activity, social connection lacking for CHSP recipients</h5>\n<p>Community Care Review<br />8 December 2020</p>','Read more',1,'outline','https://communitycarereview.com.au/2020/12/08/one-in-five-find-gaps-in-chsp/'),(11591,150723,1,'2021-04-12 05:43:02','2021-04-12 05:43:02','2de5b820-b10f-411e-b286-18d86b7718d7','<figure><a href=\"http://www.northlakesmessenger.com.au/mags/2020/Messenger_Dec_5.pdf#page=8\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:124899:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Messenger-5-Dec-20.png?mtime=20201204130016&focal=none}\" alt=\"North Lakes Messenger\" /></a></figure>\n<h5>Opening of headspace Strathpine<br /></h5>\n<p>North Lakes Messenger, p. 8<br />5 December 2020</p>','Read more',1,'outline','http://www.northlakesmessenger.com.au/mags/2020/Messenger_Dec_5.pdf#page=8'),(11592,150724,1,'2021-04-12 05:43:02','2021-04-12 05:43:02','9d8fc163-c97c-4737-904e-bd8edb7291ac','<figure><a href=\"https://qnews.com.au/talking-heals-campaign-supports-lgbti-sistergirl-and-brotherboy-people/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:124549:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/QNews-icon.jpg?mtime=20201204113835&focal=none}\" alt=\"QNews\" /></a></figure>\n<h5>‘Talking Heals’ campaign supports LGBTI Sistergirl and Brotherboy people<br /></h5>\n<p>QNews<br />2 December 2020</p>','Read more',1,'outline','https://qnews.com.au/talking-heals-campaign-supports-lgbti-sistergirl-and-brotherboy-people/'),(11593,150725,1,'2021-04-12 05:43:02','2021-04-12 05:43:02','f06be4d1-bea5-4d48-a474-360548d7a017','<figure><a href=\"https://www.couriermail.com.au/questnews/moreton/headspace-to-launch-new-35-million-centre-at-strathpine-amid-growing-youth-mental-health-concerns/news-story/2ada2b9d376017d0ff655a64e434c065\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:117720:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Courier-Mail.png?mtime=20201022123506&focal=none}\" alt=\"The Courier-Mail\" /></a></figure>\n<h5>Headspace to launch new $3.5 million centre at Strathpine amid growing youth mental health concerns<br /></h5>\n<p>Pine Rivers Press (subscriber only)<br />30 November 2020</p>','Read more',1,'outline','https://www.couriermail.com.au/questnews/moreton/headspace-to-launch-new-35-million-centre-at-strathpine-amid-growing-youth-mental-health-concerns/news-story/2ada2b9d376017d0ff655a64e434c065'),(11594,150726,1,'2021-04-12 05:43:02','2021-04-12 05:43:02','c1a5d9c1-d5a2-40c8-b566-ef60599d7932','<figure><a href=\"http://www.northlakesmessenger.com.au/mags/2020/Messenger_Sep_19.pdf#page=15\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:124851:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Messenger-19-Sep-2020.png?mtime=20201204125614&focal=none}\" alt=\"North Lakes Messenger\" /></a></figure>\n<h5>Indigenous artwork celebrates reconciliation progress<br /></h5>\n<p>North Lakes Messenger, p. 15<br />19 September 2020</p>','Read more',1,'outline','http://www.northlakesmessenger.com.au/mags/2020/Messenger_Sep_19.pdf#page=15'),(11595,150727,1,'2021-04-12 05:43:02','2021-04-12 05:43:02','1357e25c-5c22-4862-acac-be897adecba1','<figure><a href=\"https://www.couriermail.com.au/questnews/moreton/new-afterhours-medical-care-comes-to-bribie-island/news-story/d49e45df14f9cb3ee499369c1022eea2\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:117720:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Courier-Mail.png?mtime=20201022123506&focal=none}\" alt=\"The Courier-Mail\" /></a></figure>\n<h5>New after-hours medical care comes to Bribie Island</h5>\n<p>Bribie Weekly (subscriber only)<br />3 September 2020</p>','Read more',1,'outline','https://www.couriermail.com.au/questnews/moreton/new-afterhours-medical-care-comes-to-bribie-island/news-story/d49e45df14f9cb3ee499369c1022eea2'),(11596,150728,1,'2021-04-12 05:43:02','2021-04-12 05:43:02','6b0e92fd-a8e9-41d0-a328-112f83b6e50a','<figure><a href=\"https://www.islandandsurrounds.com/post/2020/08/26/safe-to-see-your-gp\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:117784:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Island-and-Surrounds-News.PNG?mtime=20201022162550&focal=none}\" alt=\"Island and Surrounds News\" /></a></figure>\n<h5>Safe to See Your GP</h5>\n<p>Island and Surrounds News<br />26 August 2020</p>','Read more',1,'outline','https://www.islandandsurrounds.com/post/2020/08/26/safe-to-see-your-gp'),(11597,150729,1,'2021-04-12 05:43:02','2021-04-12 05:43:02','799a7c7b-3b72-4416-a2c1-f9888d362d02','<figure><a href=\"https://www.couriermail.com.au/questnews/moreton/sane-australia-to-trial-new-suicide-prevention-resource-in-brisbane-north-phn-area/news-story/82e6b633eb988b64aa82634f393d476a\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:117720:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Courier-Mail.png?mtime=20201022123506&focal=none}\" alt=\"Courier-Mail icon\" /></a></figure>\n<h5>SANE Australia to trial new suicide prevention resource in Brisbane North PHN area</h5>\n<p>Redcliffe Herald (subscriber only)<br />27 May 2020</p>','Read more',1,'outline','https://www.couriermail.com.au/questnews/moreton/sane-australia-to-trial-new-suicide-prevention-resource-in-brisbane-north-phn-area/news-story/82e6b633eb988b64aa82634f393d476a'),(11598,150730,1,'2021-04-12 05:43:02','2021-04-12 05:43:02','e70c6179-a2d3-48eb-980b-bead2914695c','<figure><a href=\"https://www.couriermail.com.au/questnews/first-coronavirus-testing-clinic-opens-in-westside/news-story/dfbd26dfaf8f0981b92a0d1f3476acf2\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:117720:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Courier-Mail.png?mtime=20201022123506&focal=none}\" alt=\"The Courier-Mail\" /></a></figure>\n<h5>First coronavirus testing clinic opens in westside<br /></h5>\n<p>Westside News (subscriber only)<br />23 April 2020</p>','Read more',1,'outline','https://www.couriermail.com.au/questnews/first-coronavirus-testing-clinic-opens-in-westside/news-story/dfbd26dfaf8f0981b92a0d1f3476acf2'),(11599,150731,1,'2021-04-12 05:43:02','2021-04-12 05:43:02','02d700ba-6be7-4d56-b2c3-ebbc53ef5e14','<figure><a href=\"https://www.couriermail.com.au/questnews/moreton/australias-first-indigenous-only-fever-clinic-is-now-open-three-more-are-due-to-open-this-month/news-story/c739734c7a274d4838b18c0776608d63\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:117720:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Courier-Mail.png?mtime=20201022123506&focal=none}\" alt=\"The Courier-Mail\" /></a></figure>\n<h5>Australia’s first indigenous only fever clinic is now open</h5>\n<p>Redcliffe Herald (subscriber only)<br />16 April 2020<br /></p>','Read more',1,'outline','https://www.couriermail.com.au/questnews/moreton/australias-first-indigenous-only-fever-clinic-is-now-open-three-more-are-due-to-open-this-month/news-story/c739734c7a274d4838b18c0776608d63'),(11600,150732,1,'2021-04-12 05:43:02','2021-04-12 05:43:02','a70730bd-9960-4036-85ab-672bd7762934','<figure><a href=\"https://issuu.com/islandandsurrounds/docs/issue_49_local_news__island_and_surrounds_covid-19/8\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:117784:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Island-and-Surrounds-News.PNG?mtime=20201022162550&focal=none}\" alt=\"The Island and Surrounds News\" /></a></figure>\n<h5>Federal Member for Longman and Aged Care Minister visits Morayfield Aged Care Facility<br /></h5>\n<p>Island and Surrounds News, p.8<br />6 April 2020</p>','Read more',1,'outline','https://issuu.com/islandandsurrounds/docs/issue_49_local_news__island_and_surrounds_covid-19/8'),(11601,150733,1,'2021-04-12 05:43:02','2021-04-12 05:43:02','907230f2-a947-40dc-8e63-ac223f3d3345','<figure><a href=\"https://issuu.com/adbourne/docs/lasa_autumn_2020_issuu_opt/52\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:124504:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/LASA-icon.png?mtime=20201204113047&focal=none}\" alt=\"LASA Fusion Magazine\" /></a></figure>\n<h5>More than just a day out<br /></h5>\n<p>LASA Fusion Magazine<br />Autumn 2020</p>','Read more',1,'outline','https://issuu.com/adbourne/docs/lasa_autumn_2020_issuu_opt/52'),(11602,150734,1,'2021-04-12 05:43:02','2021-04-12 05:43:02','58effea0-d05e-4b5d-a6b9-1c6df2f18538','<figure><a href=\"https://1015fm.com.au/2020/03/federal-member-for-longman-and-aged-care-minister-visits-morayfield-aged-care-facility/\"><img src=\"{asset:124594:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/101-5FM-icon.png?mtime=20201204115742&focal=none}\" alt=\"101.5FM\" /></a></figure>\n<h5>Federal Member for Longman and Aged Care Minister visits Morayfield Aged Care Facility<br /></h5>\n<p>101.5FM<br />17 March 2020</p>','Read more',1,'outline','https://1015fm.com.au/2020/03/federal-member-for-longman-and-aged-care-minister-visits-morayfield-aged-care-facility/'),(11603,150735,1,'2021-04-12 05:43:02','2021-04-12 05:43:02','53135386-50f8-4151-aeee-d63765a3d515','<figure><a href=\"https://www.croakey.org/of-commissions-and-consortia-a-new-model-for-aged-care/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:124411:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Croakey-icon.jpg?mtime=20201204111223&focal=none}\" alt=\"Croakey.org\" /></a></figure>\n<h5>Of commissions and consortia: a new model for aged care<br /></h5>\n<p>Croakey<br />27 February 2020</p>','Read more',1,'outline','https://www.croakey.org/of-commissions-and-consortia-a-new-model-for-aged-care/'),(11604,150739,1,'2021-04-12 05:43:03','2021-04-12 05:43:03','13a11b1f-389a-4219-8cac-0914f2f2a260','<figure><a href=\"https://www.bandt.com.au/__trashed-2497/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:134983:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/BandT-icon.jpg?mtime=20210216145530&focal=none}\" alt=\"B&amp;T magazine\" /></a></figure>\n<h5>\'24/7 Health Advice Is Just A Phone Call Away\' In Anytime Health Advice Campaign</h5>\n<p>B&amp;T Magazine<br />15 February 2021</p>','Read more',1,'outline','https://www.bandt.com.au/__trashed-2497/'),(11605,150740,1,'2021-04-12 05:43:03','2021-04-12 05:43:03','54459444-6514-48e7-81a3-2734a4c1467b','<figure><a href=\"https://1015fm.com.au/2020/12/paul-martin-headspace-strathpine-on-101-5-2020-12-08\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/101-5FM-icon.png?mtime=20201204115742&amp;focal=none?1618206127191#asset:124594\" alt=\"101.5FM\" /></a></figure>\n<h5>Opening of headspace Strathpine to improve youth mental health services</h5>\n<p>101.5FM (podcast)<br />8 December 2020</p>','Listen now',1,'outline','https://1015fm.com.au/2020/12/paul-martin-headspace-strathpine-on-101-5-2020-12-08/'),(11606,150741,1,'2021-04-12 05:43:03','2021-04-12 05:43:03','6c9981e9-7754-499b-8a8e-44be76e38a39','<figure><a href=\"https://communitycarereview.com.au/2020/12/08/one-in-five-find-gaps-in-chsp/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:124959:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Community-Care-Review-icon.jpg?mtime=20201208122208&focal=none}\" alt=\"Community Care Review\" /></a></figure>\n<h5>Meaningful activity, social connection lacking for CHSP recipients</h5>\n<p>Community Care Review<br />8 December 2020</p>','Read more',1,'outline','https://communitycarereview.com.au/2020/12/08/one-in-five-find-gaps-in-chsp/'),(11607,150742,1,'2021-04-12 05:43:03','2021-04-12 05:43:03','c5a78150-2e05-48a5-8f33-9f4c87aa650c','<figure><a href=\"http://www.northlakesmessenger.com.au/mags/2020/Messenger_Dec_5.pdf#page=8\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:124899:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Messenger-5-Dec-20.png?mtime=20201204130016&focal=none}\" alt=\"North Lakes Messenger\" /></a></figure>\n<h5>Opening of headspace Strathpine<br /></h5>\n<p>North Lakes Messenger, p. 8<br />5 December 2020</p>','Read more',1,'outline','http://www.northlakesmessenger.com.au/mags/2020/Messenger_Dec_5.pdf#page=8'),(11608,150743,1,'2021-04-12 05:43:03','2021-04-12 05:43:03','7e860a01-0632-4c80-b0da-abbbe129bdee','<figure><a href=\"https://qnews.com.au/talking-heals-campaign-supports-lgbti-sistergirl-and-brotherboy-people/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:124549:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/QNews-icon.jpg?mtime=20201204113835&focal=none}\" alt=\"QNews\" /></a></figure>\n<h5>‘Talking Heals’ campaign supports LGBTI Sistergirl and Brotherboy people<br /></h5>\n<p>QNews<br />2 December 2020</p>','Read more',1,'outline','https://qnews.com.au/talking-heals-campaign-supports-lgbti-sistergirl-and-brotherboy-people/'),(11609,150744,1,'2021-04-12 05:43:03','2021-04-12 05:43:03','5dac7846-f4f2-4205-ab5a-06c8dbd5da29','<figure><a href=\"https://www.couriermail.com.au/questnews/moreton/headspace-to-launch-new-35-million-centre-at-strathpine-amid-growing-youth-mental-health-concerns/news-story/2ada2b9d376017d0ff655a64e434c065\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:117720:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Courier-Mail.png?mtime=20201022123506&focal=none}\" alt=\"The Courier-Mail\" /></a></figure>\n<h5>Headspace to launch new $3.5 million centre at Strathpine amid growing youth mental health concerns<br /></h5>\n<p>Pine Rivers Press (subscriber only)<br />30 November 2020</p>','Read more',1,'outline','https://www.couriermail.com.au/questnews/moreton/headspace-to-launch-new-35-million-centre-at-strathpine-amid-growing-youth-mental-health-concerns/news-story/2ada2b9d376017d0ff655a64e434c065'),(11610,150745,1,'2021-04-12 05:43:03','2021-04-12 05:43:03','3fc9b17f-69b4-4cd9-9ae3-085b1ff3b4b8','<figure><a href=\"http://www.northlakesmessenger.com.au/mags/2020/Messenger_Sep_19.pdf#page=15\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:124851:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Messenger-19-Sep-2020.png?mtime=20201204125614&focal=none}\" alt=\"North Lakes Messenger\" /></a></figure>\n<h5>Indigenous artwork celebrates reconciliation progress<br /></h5>\n<p>North Lakes Messenger, p. 15<br />19 September 2020</p>','Read more',1,'outline','http://www.northlakesmessenger.com.au/mags/2020/Messenger_Sep_19.pdf#page=15'),(11611,150746,1,'2021-04-12 05:43:03','2021-04-12 05:43:03','feb84ce6-6363-4ca9-a8db-b9b98b52859c','<figure><a href=\"https://www.couriermail.com.au/questnews/moreton/new-afterhours-medical-care-comes-to-bribie-island/news-story/d49e45df14f9cb3ee499369c1022eea2\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:117720:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Courier-Mail.png?mtime=20201022123506&focal=none}\" alt=\"The Courier-Mail\" /></a></figure>\n<h5>New after-hours medical care comes to Bribie Island</h5>\n<p>Bribie Weekly (subscriber only)<br />3 September 2020</p>','Read more',1,'outline','https://www.couriermail.com.au/questnews/moreton/new-afterhours-medical-care-comes-to-bribie-island/news-story/d49e45df14f9cb3ee499369c1022eea2'),(11612,150747,1,'2021-04-12 05:43:03','2021-04-12 05:43:03','36e5f37c-0d43-410a-94c5-71110eda6450','<figure><a href=\"https://www.islandandsurrounds.com/post/2020/08/26/safe-to-see-your-gp\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:117784:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Island-and-Surrounds-News.PNG?mtime=20201022162550&focal=none}\" alt=\"Island and Surrounds News\" /></a></figure>\n<h5>Safe to See Your GP</h5>\n<p>Island and Surrounds News<br />26 August 2020</p>','Read more',1,'outline','https://www.islandandsurrounds.com/post/2020/08/26/safe-to-see-your-gp'),(11613,150748,1,'2021-04-12 05:43:03','2021-04-12 05:43:03','18974f6b-3bde-4e80-9515-908aff9ad633','<figure><a href=\"https://www.couriermail.com.au/questnews/moreton/sane-australia-to-trial-new-suicide-prevention-resource-in-brisbane-north-phn-area/news-story/82e6b633eb988b64aa82634f393d476a\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:117720:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Courier-Mail.png?mtime=20201022123506&focal=none}\" alt=\"Courier-Mail icon\" /></a></figure>\n<h5>SANE Australia to trial new suicide prevention resource in Brisbane North PHN area</h5>\n<p>Redcliffe Herald (subscriber only)<br />27 May 2020</p>','Read more',1,'outline','https://www.couriermail.com.au/questnews/moreton/sane-australia-to-trial-new-suicide-prevention-resource-in-brisbane-north-phn-area/news-story/82e6b633eb988b64aa82634f393d476a'),(11614,150749,1,'2021-04-12 05:43:03','2021-04-12 05:43:03','edded9d2-12a3-4539-9e5f-34e7adaa6005','<figure><a href=\"https://www.couriermail.com.au/questnews/first-coronavirus-testing-clinic-opens-in-westside/news-story/dfbd26dfaf8f0981b92a0d1f3476acf2\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:117720:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Courier-Mail.png?mtime=20201022123506&focal=none}\" alt=\"The Courier-Mail\" /></a></figure>\n<h5>First coronavirus testing clinic opens in westside<br /></h5>\n<p>Westside News (subscriber only)<br />23 April 2020</p>','Read more',1,'outline','https://www.couriermail.com.au/questnews/first-coronavirus-testing-clinic-opens-in-westside/news-story/dfbd26dfaf8f0981b92a0d1f3476acf2'),(11615,150750,1,'2021-04-12 05:43:03','2021-04-12 05:43:03','9b2de2e2-63ac-4189-aee1-9d8382f740c9','<figure><a href=\"https://www.couriermail.com.au/questnews/moreton/australias-first-indigenous-only-fever-clinic-is-now-open-three-more-are-due-to-open-this-month/news-story/c739734c7a274d4838b18c0776608d63\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:117720:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Courier-Mail.png?mtime=20201022123506&focal=none}\" alt=\"The Courier-Mail\" /></a></figure>\n<h5>Australia’s first indigenous only fever clinic is now open</h5>\n<p>Redcliffe Herald (subscriber only)<br />16 April 2020<br /></p>','Read more',1,'outline','https://www.couriermail.com.au/questnews/moreton/australias-first-indigenous-only-fever-clinic-is-now-open-three-more-are-due-to-open-this-month/news-story/c739734c7a274d4838b18c0776608d63'),(11616,150751,1,'2021-04-12 05:43:03','2021-04-12 05:43:03','e42d23d6-cfd6-4d5f-8eb6-5c64e3874b36','<figure><a href=\"https://issuu.com/islandandsurrounds/docs/issue_49_local_news__island_and_surrounds_covid-19/8\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:117784:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Island-and-Surrounds-News.PNG?mtime=20201022162550&focal=none}\" alt=\"The Island and Surrounds News\" /></a></figure>\n<h5>Federal Member for Longman and Aged Care Minister visits Morayfield Aged Care Facility<br /></h5>\n<p>Island and Surrounds News, p.8<br />6 April 2020</p>','Read more',1,'outline','https://issuu.com/islandandsurrounds/docs/issue_49_local_news__island_and_surrounds_covid-19/8'),(11617,150752,1,'2021-04-12 05:43:03','2021-04-12 05:43:03','b27db854-dba2-4565-9bf6-8fe967324c15','<figure><a href=\"https://issuu.com/adbourne/docs/lasa_autumn_2020_issuu_opt/52\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:124504:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/LASA-icon.png?mtime=20201204113047&focal=none}\" alt=\"LASA Fusion Magazine\" /></a></figure>\n<h5>More than just a day out<br /></h5>\n<p>LASA Fusion Magazine<br />Autumn 2020</p>','Read more',1,'outline','https://issuu.com/adbourne/docs/lasa_autumn_2020_issuu_opt/52'),(11618,150753,1,'2021-04-12 05:43:03','2021-04-12 05:43:03','efb5a133-a58c-4fa8-b54b-747cea5f0366','<figure><a href=\"https://1015fm.com.au/2020/03/federal-member-for-longman-and-aged-care-minister-visits-morayfield-aged-care-facility/\"><img src=\"{asset:124594:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/101-5FM-icon.png?mtime=20201204115742&focal=none}\" alt=\"101.5FM\" /></a></figure>\n<h5>Federal Member for Longman and Aged Care Minister visits Morayfield Aged Care Facility<br /></h5>\n<p>101.5FM<br />17 March 2020</p>','Read more',1,'outline','https://1015fm.com.au/2020/03/federal-member-for-longman-and-aged-care-minister-visits-morayfield-aged-care-facility/'),(11619,150754,1,'2021-04-12 05:43:03','2021-04-12 05:43:03','2ffa2a60-669a-4157-b997-a3b4f9d70c23','<figure><a href=\"https://www.croakey.org/of-commissions-and-consortia-a-new-model-for-aged-care/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:124411:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Croakey-icon.jpg?mtime=20201204111223&focal=none}\" alt=\"Croakey.org\" /></a></figure>\n<h5>Of commissions and consortia: a new model for aged care<br /></h5>\n<p>Croakey<br />27 February 2020</p>','Read more',1,'outline','https://www.croakey.org/of-commissions-and-consortia-a-new-model-for-aged-care/'),(11620,150758,1,'2021-04-12 05:43:08','2021-04-12 05:43:08','1dedcb05-0096-44d5-a3f2-c9a104e914a2','<figure><a href=\"https://www.bandt.com.au/__trashed-2497/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:134983:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/BandT-icon.jpg?mtime=20210216145530&focal=none}\" alt=\"B&amp;T magazine\" /></a></figure>\n<h5>\'24/7 Health Advice Is Just A Phone Call Away\' In Anytime Health Advice Campaign</h5>\n<p>B&amp;T Magazine<br />15 February 2021</p>','Read more',1,'outline','https://www.bandt.com.au/__trashed-2497/'),(11621,150759,1,'2021-04-12 05:43:08','2021-04-12 05:43:08','de1f6f65-b41a-4254-997a-5783999f8f0f','<figure><a href=\"https://1015fm.com.au/2020/12/paul-martin-headspace-strathpine-on-101-5-2020-12-08\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/101-5FM-icon.png?mtime=20201204115742&amp;focal=none?1618206127191#asset:124594\" alt=\"101.5FM\" /></a></figure>\n<h5>Opening of headspace Strathpine to improve youth mental health services</h5>\n<p>101.5FM (podcast)<br />8 December 2020</p>','Listen now',1,'outline','https://1015fm.com.au/2020/12/paul-martin-headspace-strathpine-on-101-5-2020-12-08/'),(11622,150760,1,'2021-04-12 05:43:08','2021-04-12 05:43:08','9bafd8b8-36a6-419f-8afb-8a215b168414','<figure><a href=\"https://communitycarereview.com.au/2020/12/08/one-in-five-find-gaps-in-chsp/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:124959:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Community-Care-Review-icon.jpg?mtime=20201208122208&focal=none}\" alt=\"Community Care Review\" /></a></figure>\n<h5>Meaningful activity, social connection lacking for CHSP recipients</h5>\n<p>Community Care Review<br />8 December 2020</p>','Read more',1,'outline','https://communitycarereview.com.au/2020/12/08/one-in-five-find-gaps-in-chsp/'),(11623,150761,1,'2021-04-12 05:43:08','2021-04-12 05:43:08','eece6a0f-2964-4618-b3fd-636f65a47a44','<figure><a href=\"http://www.northlakesmessenger.com.au/mags/2020/Messenger_Dec_5.pdf#page=8\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:124899:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Messenger-5-Dec-20.png?mtime=20201204130016&focal=none}\" alt=\"North Lakes Messenger\" /></a></figure>\n<h5>Opening of headspace Strathpine<br /></h5>\n<p>North Lakes Messenger, p. 8<br />5 December 2020</p>','Read more',1,'outline','http://www.northlakesmessenger.com.au/mags/2020/Messenger_Dec_5.pdf#page=8'),(11624,150762,1,'2021-04-12 05:43:08','2021-04-12 05:43:08','9445ca8a-1e2d-407b-94d4-6055393f5eb8','<figure><a href=\"https://qnews.com.au/talking-heals-campaign-supports-lgbti-sistergirl-and-brotherboy-people/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:124549:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/QNews-icon.jpg?mtime=20201204113835&focal=none}\" alt=\"QNews\" /></a></figure>\n<h5>‘Talking Heals’ campaign supports LGBTI Sistergirl and Brotherboy people<br /></h5>\n<p>QNews<br />2 December 2020</p>','Read more',1,'outline','https://qnews.com.au/talking-heals-campaign-supports-lgbti-sistergirl-and-brotherboy-people/'),(11625,150763,1,'2021-04-12 05:43:09','2021-04-12 05:43:09','4ffbeaab-204a-4b51-90bb-f49f4e627f7d','<figure><a href=\"https://www.couriermail.com.au/questnews/moreton/headspace-to-launch-new-35-million-centre-at-strathpine-amid-growing-youth-mental-health-concerns/news-story/2ada2b9d376017d0ff655a64e434c065\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:117720:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Courier-Mail.png?mtime=20201022123506&focal=none}\" alt=\"The Courier-Mail\" /></a></figure>\n<h5>Headspace to launch new $3.5 million centre at Strathpine amid growing youth mental health concerns<br /></h5>\n<p>Pine Rivers Press (subscriber only)<br />30 November 2020</p>','Read more',1,'outline','https://www.couriermail.com.au/questnews/moreton/headspace-to-launch-new-35-million-centre-at-strathpine-amid-growing-youth-mental-health-concerns/news-story/2ada2b9d376017d0ff655a64e434c065'),(11626,150764,1,'2021-04-12 05:43:09','2021-04-12 05:43:09','7540cd14-90a3-45e6-a957-ebfbc8415e95','<figure><a href=\"http://www.northlakesmessenger.com.au/mags/2020/Messenger_Sep_19.pdf#page=15\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:124851:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Messenger-19-Sep-2020.png?mtime=20201204125614&focal=none}\" alt=\"North Lakes Messenger\" /></a></figure>\n<h5>Indigenous artwork celebrates reconciliation progress<br /></h5>\n<p>North Lakes Messenger, p. 15<br />19 September 2020</p>','Read more',1,'outline','http://www.northlakesmessenger.com.au/mags/2020/Messenger_Sep_19.pdf#page=15'),(11627,150765,1,'2021-04-12 05:43:09','2021-04-12 05:43:09','113a4614-827e-4016-bba9-db3291952f9b','<figure><a href=\"https://www.couriermail.com.au/questnews/moreton/new-afterhours-medical-care-comes-to-bribie-island/news-story/d49e45df14f9cb3ee499369c1022eea2\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:117720:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Courier-Mail.png?mtime=20201022123506&focal=none}\" alt=\"The Courier-Mail\" /></a></figure>\n<h5>New after-hours medical care comes to Bribie Island</h5>\n<p>Bribie Weekly (subscriber only)<br />3 September 2020</p>','Read more',1,'outline','https://www.couriermail.com.au/questnews/moreton/new-afterhours-medical-care-comes-to-bribie-island/news-story/d49e45df14f9cb3ee499369c1022eea2'),(11628,150766,1,'2021-04-12 05:43:09','2021-04-12 05:43:09','a3255f25-21e8-4187-8714-277ca06e7c1f','<figure><a href=\"https://www.islandandsurrounds.com/post/2020/08/26/safe-to-see-your-gp\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:117784:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Island-and-Surrounds-News.PNG?mtime=20201022162550&focal=none}\" alt=\"Island and Surrounds News\" /></a></figure>\n<h5>Safe to See Your GP</h5>\n<p>Island and Surrounds News<br />26 August 2020</p>','Read more',1,'outline','https://www.islandandsurrounds.com/post/2020/08/26/safe-to-see-your-gp'),(11629,150767,1,'2021-04-12 05:43:09','2021-04-12 05:43:09','962a0cc0-6801-42cc-81e4-dec76bb879eb','<figure><a href=\"https://www.couriermail.com.au/questnews/moreton/sane-australia-to-trial-new-suicide-prevention-resource-in-brisbane-north-phn-area/news-story/82e6b633eb988b64aa82634f393d476a\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:117720:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Courier-Mail.png?mtime=20201022123506&focal=none}\" alt=\"Courier-Mail icon\" /></a></figure>\n<h5>SANE Australia to trial new suicide prevention resource in Brisbane North PHN area</h5>\n<p>Redcliffe Herald (subscriber only)<br />27 May 2020</p>','Read more',1,'outline','https://www.couriermail.com.au/questnews/moreton/sane-australia-to-trial-new-suicide-prevention-resource-in-brisbane-north-phn-area/news-story/82e6b633eb988b64aa82634f393d476a'),(11630,150768,1,'2021-04-12 05:43:09','2021-04-12 05:43:09','292ca89d-dea0-4399-9ce5-14c68ad4302f','<figure><a href=\"https://www.couriermail.com.au/questnews/first-coronavirus-testing-clinic-opens-in-westside/news-story/dfbd26dfaf8f0981b92a0d1f3476acf2\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:117720:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Courier-Mail.png?mtime=20201022123506&focal=none}\" alt=\"The Courier-Mail\" /></a></figure>\n<h5>First coronavirus testing clinic opens in westside<br /></h5>\n<p>Westside News (subscriber only)<br />23 April 2020</p>','Read more',1,'outline','https://www.couriermail.com.au/questnews/first-coronavirus-testing-clinic-opens-in-westside/news-story/dfbd26dfaf8f0981b92a0d1f3476acf2'),(11631,150769,1,'2021-04-12 05:43:09','2021-04-12 05:43:09','c570643f-70fd-4a6e-94aa-112b53ef2f67','<figure><a href=\"https://www.couriermail.com.au/questnews/moreton/australias-first-indigenous-only-fever-clinic-is-now-open-three-more-are-due-to-open-this-month/news-story/c739734c7a274d4838b18c0776608d63\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:117720:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Courier-Mail.png?mtime=20201022123506&focal=none}\" alt=\"The Courier-Mail\" /></a></figure>\n<h5>Australia’s first indigenous only fever clinic is now open</h5>\n<p>Redcliffe Herald (subscriber only)<br />16 April 2020<br /></p>','Read more',1,'outline','https://www.couriermail.com.au/questnews/moreton/australias-first-indigenous-only-fever-clinic-is-now-open-three-more-are-due-to-open-this-month/news-story/c739734c7a274d4838b18c0776608d63'),(11632,150770,1,'2021-04-12 05:43:09','2021-04-12 05:43:09','ab03ab52-ed33-4ff2-8d07-aa3df729e02b','<figure><a href=\"https://issuu.com/islandandsurrounds/docs/issue_49_local_news__island_and_surrounds_covid-19/8\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:117784:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Island-and-Surrounds-News.PNG?mtime=20201022162550&focal=none}\" alt=\"The Island and Surrounds News\" /></a></figure>\n<h5>Federal Member for Longman and Aged Care Minister visits Morayfield Aged Care Facility<br /></h5>\n<p>Island and Surrounds News, p.8<br />6 April 2020</p>','Read more',1,'outline','https://issuu.com/islandandsurrounds/docs/issue_49_local_news__island_and_surrounds_covid-19/8'),(11633,150771,1,'2021-04-12 05:43:09','2021-04-12 05:43:09','3b0b8d73-bbce-43ee-888d-fe03a88bed7a','<figure><a href=\"https://issuu.com/adbourne/docs/lasa_autumn_2020_issuu_opt/52\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:124504:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/LASA-icon.png?mtime=20201204113047&focal=none}\" alt=\"LASA Fusion Magazine\" /></a></figure>\n<h5>More than just a day out<br /></h5>\n<p>LASA Fusion Magazine<br />Autumn 2020</p>','Read more',1,'outline','https://issuu.com/adbourne/docs/lasa_autumn_2020_issuu_opt/52'),(11634,150772,1,'2021-04-12 05:43:09','2021-04-12 05:43:09','40736311-c89c-4461-9711-36e8cfc77b22','<figure><a href=\"https://1015fm.com.au/2020/03/federal-member-for-longman-and-aged-care-minister-visits-morayfield-aged-care-facility/\"><img src=\"{asset:124594:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/101-5FM-icon.png?mtime=20201204115742&focal=none}\" alt=\"101.5FM\" /></a></figure>\n<h5>Federal Member for Longman and Aged Care Minister visits Morayfield Aged Care Facility<br /></h5>\n<p>101.5FM<br />17 March 2020</p>','Read more',1,'outline','https://1015fm.com.au/2020/03/federal-member-for-longman-and-aged-care-minister-visits-morayfield-aged-care-facility/'),(11635,150773,1,'2021-04-12 05:43:09','2021-04-12 05:43:09','b26ae4cf-40a4-451d-a81c-bcde3fc81a60','<figure><a href=\"https://www.croakey.org/of-commissions-and-consortia-a-new-model-for-aged-care/\" target=\"_blank\" rel=\"noreferrer noopener\"><img src=\"{asset:124411:url||https://d1jydvs1x4rbvt.cloudfront.net/images/Icons/Croakey-icon.jpg?mtime=20201204111223&focal=none}\" alt=\"Croakey.org\" /></a></figure>\n<h5>Of commissions and consortia: a new model for aged care<br /></h5>\n<p>Croakey<br />27 February 2020</p>','Read more',1,'outline','https://www.croakey.org/of-commissions-and-consortia-a-new-model-for-aged-care/'),(11638,150860,1,'2021-04-12 05:56:49','2021-04-12 05:56:49','cb63bf92-8b95-4fa0-8401-5745404a996e','<h3>Read more about our work</h3>\n<p>Reports and plans showing how our programs measure up.</p>','Reports and plans',0,'solid',NULL),(11639,150861,1,'2021-04-12 05:56:49','2021-04-12 05:56:49','a7be2ef3-d76a-44c4-b5a4-0e9e1e686d65','<h3>Further explore our programs</h3>\n<p>Read our 2018-19 Year in Review, which captures the wide reach of our programs.</p>','Year in Review',1,'solid','https://yearinreview.brisbanenorthphn.org.au/'),(11640,150868,1,'2021-04-12 05:56:49','2021-04-12 05:56:49','1b6f27e3-1a5e-4eab-bbbb-200ae77c17b7','<h3>Read more about our work</h3>\n<p>Reports and plans showing how our programs measure up.</p>','Reports and plans',0,'solid',NULL),(11641,150869,1,'2021-04-12 05:56:49','2021-04-12 05:56:49','76ad8b4a-b537-466d-b567-f6e4a9ae4841','<h3>Further explore our programs</h3>\n<p>Read our 2018-19 Year in Review, which captures the wide reach of our programs.</p>','Year in Review',1,'solid','https://yearinreview.brisbanenorthphn.org.au/'),(11642,150876,1,'2021-04-12 05:56:55','2021-04-12 05:56:55','e6725498-c0c9-4909-8ce9-3c2b2fb5472e','<h3>Read more about our work</h3>\n<p>Reports and plans showing how our programs measure up.</p>','Reports and plans',0,'solid',NULL),(11643,150877,1,'2021-04-12 05:56:55','2021-04-12 05:56:55','bee9bd47-f838-47d0-876b-e59e8e60a743','<h3>Further explore our programs</h3>\n<p>Read our 2018-19 Year in Review, which captures the wide reach of our programs.</p>','Year in Review',1,'solid','https://yearinreview.brisbanenorthphn.org.au/'),(11644,151930,1,'2021-04-22 06:27:47','2021-04-22 06:28:04','c5ce2e9e-13ef-487f-a89b-b7fd119dc57e','<p>Flowing Knowledge, Healing Country</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/flowing-knowledge-healing-country'),(11645,151931,1,'2021-04-22 06:27:47','2021-04-22 06:28:04','dcf67b97-d526-478e-8a50-7a39c7df3e61','<p>Dr Anita Green portrait image</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/anita-green-headshot?token=CmQ-XQCcG28o4eBNfLSCJK9oYMrhnq7I'),(11646,151932,1,'2021-04-22 06:27:47','2021-04-22 06:28:04','bb969a30-4692-4298-8803-3b47bb3adca5','<p>Dr Anita Green presenting</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/dr-anita-green-presenting-sep-2019'),(11647,151933,1,'2021-04-22 06:27:47','2021-04-22 06:28:04','04f7b9f7-e66a-4465-a9da-ffc9e009f6a4','<p>CEO Libby Dunstan portrait image</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/libby-dunstan-portrait-image'),(11648,151934,1,'2021-04-22 06:27:47','2021-04-22 06:28:04','080b46ab-2b54-4596-afb5-69e7579f2fd8','<p>Libby Dunstan at an event</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/ceo-libby-dunstan-at-the-opening-of-the-iuih-gp-respiratory-clinic-on-15-april-2020'),(11649,151935,1,'2021-04-22 06:27:47','2021-04-22 06:27:47','0d91b2ff-3763-49c4-b327-443d202b86ca','<p>Rachelle Foreman portrait image</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/151923-Rachelle-Foreman'),(11650,151936,1,'2021-04-22 06:28:04','2021-04-22 06:28:04','a51c13eb-754b-4ae0-acd1-4b2726abf480','<p>Rachelle Foreman portrait image</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/151923-Rachelle-Foreman'),(11651,151940,1,'2021-04-22 06:28:10','2021-04-22 23:40:07','4122945d-4ffe-4056-aa68-7a2fe587b44e','<p>Rachelle Foreman portrait image</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/rachelle-foreman-portrait-image'),(11652,151941,1,'2021-04-22 06:28:10','2021-04-22 23:40:07','23069ff1-2133-43b1-b78f-5c90bd400feb','<p>Flowing Knowledge, Healing Country</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/flowing-knowledge-healing-country'),(11653,151942,1,'2021-04-22 06:28:10','2021-04-22 23:40:07','ef4011c2-c4ec-4676-81ed-2a56d0d35ee4','<p>Dr Anita Green portrait image</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/anita-green-headshot?token=CmQ-XQCcG28o4eBNfLSCJK9oYMrhnq7I'),(11654,151943,1,'2021-04-22 06:28:10','2021-04-22 23:40:07','d4c39a86-bd5f-4e25-b7f5-d4fb69b244cc','<p>Dr Anita Green presenting</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/dr-anita-green-presenting-sep-2019'),(11655,151944,1,'2021-04-22 06:28:10','2021-04-22 23:40:07','5936d817-d727-4404-a82e-aa5240facec2','<p>CEO Libby Dunstan portrait image</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/libby-dunstan-portrait-image'),(11656,151945,1,'2021-04-22 06:28:10','2021-04-22 23:40:07','ef361f64-f1d6-4190-afdf-5a81935bddf5','<p>Libby Dunstan at an event</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/ceo-libby-dunstan-at-the-opening-of-the-iuih-gp-respiratory-clinic-on-15-april-2020'),(11657,151950,1,'2021-04-22 06:28:10','2021-04-22 06:28:10','78feb80c-0094-4c1e-89cc-691ef4a0ab8d','<p>Rachelle Foreman portrait image</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/151923-Rachelle-Foreman'),(11658,151951,1,'2021-04-22 06:28:10','2021-04-22 06:28:10','a6eb967c-17f6-44bb-a778-e50109570ffc','<p>Flowing Knowledge, Healing Country</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/flowing-knowledge-healing-country'),(11659,151952,1,'2021-04-22 06:28:10','2021-04-22 06:28:10','e6983c65-383d-49a5-8ef1-a8654b56d2bd','<p>Dr Anita Green portrait image</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/anita-green-headshot?token=CmQ-XQCcG28o4eBNfLSCJK9oYMrhnq7I'),(11660,151953,1,'2021-04-22 06:28:10','2021-04-22 06:28:10','758c80d8-3aa7-4324-af7e-690cbfa62d9b','<p>Dr Anita Green presenting</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/dr-anita-green-presenting-sep-2019'),(11661,151954,1,'2021-04-22 06:28:10','2021-04-22 06:28:10','7adedf82-36a7-40ea-970a-659f660c9a39','<p>CEO Libby Dunstan portrait image</p>','Access 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23:40:07','5bfe876b-2f36-4e9f-ac95-5c27f4225d2e','<p>Rachelle Foreman portrait image</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/rachelle-foreman-portrait-image'),(11670,151987,1,'2021-04-22 23:40:07','2021-04-22 23:40:07','9434e9ef-6b11-48c9-b692-56fdbe4dc6c6','<p>Flowing Knowledge, Healing Country</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/flowing-knowledge-healing-country'),(11671,151988,1,'2021-04-22 23:40:07','2021-04-22 23:40:07','f9539ad7-d1bb-455f-8176-f7e2225da005','<p>Dr Anita Green portrait image</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/anita-green-headshot?token=CmQ-XQCcG28o4eBNfLSCJK9oYMrhnq7I'),(11672,151989,1,'2021-04-22 23:40:07','2021-04-22 23:40:07','691a52f9-e8cb-4e4a-8f12-f5080c480ea9','<p>Dr Anita Green presenting</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/dr-anita-green-presenting-sep-2019'),(11673,151990,1,'2021-04-22 23:40:07','2021-04-22 23:40:07','ef3e675e-d129-4e4f-8916-f84d2b54ef8d','<p>CEO Libby Dunstan portrait image</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/libby-dunstan-portrait-image'),(11674,151991,1,'2021-04-22 23:40:07','2021-04-22 23:40:07','1a2b2958-d532-480d-a161-b91071d06c86','<p>Libby Dunstan at an event</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/ceo-libby-dunstan-at-the-opening-of-the-iuih-gp-respiratory-clinic-on-15-april-2020'),(11675,151996,1,'2021-04-22 23:49:05','2021-04-22 23:49:05','9d07dab0-b352-4ac4-b7bd-7d2ce3aeef66','<p>Rachelle Foreman portrait image</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/rachelle-foreman-portrait-image'),(11676,151997,1,'2021-04-22 23:49:05','2021-04-22 23:49:05','745143a9-d38e-4aca-aacb-a19688495003','<p>Flowing Knowledge, Healing Country</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/flowing-knowledge-healing-country'),(11677,151998,1,'2021-04-22 23:49:05','2021-04-22 23:49:05','4aaad927-79d4-4cb3-b9d1-330c1b012e43','<p>Dr Anita Green portrait image</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/anita-green-headshot?token=CmQ-XQCcG28o4eBNfLSCJK9oYMrhnq7I'),(11678,151999,1,'2021-04-22 23:49:05','2021-04-22 23:49:05','84877399-0e04-417d-a1ca-54134e7837b1','<p>Dr Anita Green presenting</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/dr-anita-green-presenting-sep-2019'),(11679,152000,1,'2021-04-22 23:49:05','2021-04-22 23:49:05','76879c8d-fef6-4ee1-8c11-e480d5782394','<p>CEO Libby Dunstan portrait image</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/libby-dunstan-portrait-image'),(11680,152001,1,'2021-04-22 23:49:05','2021-04-22 23:49:05','d8311c85-bb23-4389-ad22-8078978a8a74','<p>Libby Dunstan at an event</p>','Access image',0,'solid','https://brisbanenorthphn.org.au/media/ceo-libby-dunstan-at-the-opening-of-the-iuih-gp-respiratory-clinic-on-15-april-2020'),(11681,153684,1,'2021-04-30 01:20:38','2021-04-30 01:20:38','de21a74b-6e26-456c-a4ac-da089a7c3168','<h4>Subscribe to our publications</h4>','Subscribe',1,'solid',NULL),(11682,153685,1,'2021-04-30 01:20:38','2021-04-30 01:20:38','af2679f4-7afc-47f5-bd55-ba783b7d4fc2','<h4>Add your event to the calendar</h4>','Contribute',1,'solid',NULL),(11683,153686,1,'2021-04-30 01:20:38','2021-04-30 01:20:38','d6333329-e5e4-453a-9547-758679526d3c','<h4>Advertise a job vacancy </h4>','List a job',0,'solid',NULL),(11684,153693,1,'2021-04-30 01:24:41','2021-04-30 02:02:11','6e2ad628-68a7-4607-a55d-a4394080f08d','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(11685,153694,1,'2021-04-30 01:24:41','2021-04-30 02:02:11','de23ae98-cb8b-4b3f-b9a9-0dae75ce8c20','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(11686,153695,1,'2021-04-30 01:24:41','2021-04-30 02:02:11','0a3cbe32-8148-4d7f-a73b-8faacf7ba3d5','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(11687,153696,1,'2021-04-30 01:24:41','2021-04-30 02:02:11','0aeaeca9-c61c-42df-8182-b9a8e0da824e','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(11688,153746,1,'2021-04-30 01:24:42','2021-04-30 02:02:11','63f4c58a-249d-456f-99ca-9a5849cd14c2','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(11689,153747,1,'2021-04-30 01:24:42','2021-04-30 02:02:11','11042862-6aac-4405-aae7-33c7ba040ffc','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most 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02:02:11','0742447b-f7cf-428e-a001-d7af8f23f7b4','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(11693,153751,1,'2021-04-30 01:24:42','2021-04-30 02:02:11','d56673f2-08a8-4741-9257-35dfe90e213b','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(11694,153775,1,'2021-04-30 02:02:29','2021-04-30 02:02:29','baac2cbd-a176-42e8-abe1-7ee53d80999b','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(11695,153776,1,'2021-04-30 02:02:29','2021-04-30 02:02:29','2c2ea107-6fbd-4457-b9e5-bdea9f0679bd','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(11696,153777,1,'2021-04-30 02:02:29','2021-04-30 02:02:29','d7d969f8-9024-49bb-bc5a-ea3fa7c8a220','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(11697,153778,1,'2021-04-30 02:02:30','2021-04-30 02:02:30','bda8f040-51fb-4696-9c4e-bf31e7f1e1f4','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(11698,153828,1,'2021-04-30 02:02:30','2021-04-30 02:02:30','5668fa1d-6425-4777-a626-57487773b6b8','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(11699,153829,1,'2021-04-30 02:02:30','2021-04-30 02:02:30','7f9866c9-e36c-4036-a8db-2f8eb0422a3a','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(11700,153830,1,'2021-04-30 02:02:30','2021-04-30 02:02:30','1773132c-4975-438b-88db-d7629d5109f4','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(11701,153831,1,'2021-04-30 02:02:30','2021-04-30 02:02:30','f2bcbd44-db25-45f9-8897-0179c7aa840e','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based 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02:02:33','9f8525df-e896-4a80-97d1-26184e35ccbd','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(11709,153894,1,'2021-04-30 02:02:33','2021-04-30 02:02:33','189872fe-c5d2-4f4f-b89c-c562bd1aa538','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(11710,153895,1,'2021-04-30 02:02:33','2021-04-30 02:02:33','f142a217-6903-4daf-bd35-f674e594ad71','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(11711,153896,1,'2021-04-30 02:02:33','2021-04-30 02:02:33','7f1acfc9-a944-42d0-adc6-d2d9675d8dc0','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(11712,153897,1,'2021-04-30 02:02:33','2021-04-30 02:02:33','ca25d7e1-eed3-4ca7-b0e7-9c46848b2074','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(11713,153898,1,'2021-04-30 02:02:33','2021-04-30 02:02:33','65828667-8030-4d39-b262-9a4c143354db','<h4><strong>Wesley Breast 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02:36:59','2021-04-30 02:36:59','df12b33a-3db9-4c76-b22f-daa3e10491a4','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(11718,153958,1,'2021-04-30 02:36:59','2021-04-30 02:36:59','4452e1e0-81a3-45de-8262-a70cbe658761','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(11719,153959,1,'2021-04-30 02:36:59','2021-04-30 02:36:59','12b128d4-4387-4a22-a87d-5d0089a78a76','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(11720,153960,1,'2021-04-30 02:36:59','2021-04-30 02:36:59','e18032c6-0d26-44a4-b195-265aafd27d74','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(11721,153961,1,'2021-04-30 02:36:59','2021-04-30 02:36:59','c8840dc1-08b2-48f8-8372-97cd8502601e','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(11722,153962,1,'2021-04-30 02:37:00','2021-04-30 02:37:00','ecb07fc5-183d-4945-a933-6c520e92b299','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(11723,153963,1,'2021-04-30 02:37:00','2021-04-30 02:37:00','0afdbd52-9cc7-48b9-a92b-218c89b93b78','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(11724,154180,1,'2021-05-06 05:06:58','2021-05-06 05:06:58','b4aab272-5a29-478f-8e87-769d8eb8ef2b','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(11725,154181,1,'2021-05-06 05:06:58','2021-05-06 05:06:58','b57be298-9c2b-4a11-818a-a0466fd59767','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(11726,154182,1,'2021-05-06 05:06:58','2021-05-06 05:06:58','fcb64cac-cc2c-49d8-84a2-3c5f8a0a42ee','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(11727,154183,1,'2021-05-06 05:06:58','2021-05-06 05:06:58','54d172dd-2987-495d-8eaa-d3c9d2714e25','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(11728,154233,1,'2021-05-06 05:06:58','2021-05-06 05:06:58','967911d1-7c17-470d-893e-a38f064627e1','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(11729,154234,1,'2021-05-06 05:06:58','2021-05-06 05:06:58','de1c6c45-d8c4-4733-b578-8b028f5fcf73','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(11730,154235,1,'2021-05-06 05:06:58','2021-05-06 05:06:58','16027ab9-dfb1-4cb1-9e93-4a24d6507b3d','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(11731,154236,1,'2021-05-06 05:06:58','2021-05-06 05:06:58','ea542553-1b36-4771-b73b-5d7e9312ea7d','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(11732,154237,1,'2021-05-06 05:06:58','2021-05-06 05:06:58','9c57260c-2421-4b97-ad96-2b0b676bb3df','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(11733,154238,1,'2021-05-06 05:06:58','2021-05-06 05:06:58','c7cfcae6-d953-4429-b747-43f9604d0b3a','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(11734,154821,1,'2021-05-07 02:32:03','2021-05-07 02:32:03','0071bdbd-0faa-422d-9f83-34763a92c83a',NULL,NULL,0,'solid',NULL),(11735,154830,1,'2021-05-07 02:32:12','2021-05-07 02:32:12','4b039336-aeb3-4f73-b889-17d3d953e85f',NULL,NULL,0,'solid',NULL),(11736,154839,1,'2021-05-07 02:32:15','2021-05-07 02:32:15','18b5f4cd-e1fe-4944-92fc-d131c836093f','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n\n<p>(A/Medical lead surgical services &amp; Director of Surgery)</p>\n<p>MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11737,154848,1,'2021-05-07 02:32:19','2021-05-07 02:32:19','f05da307-6f05-46e5-a8fd-a84443e2ebbc','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n\n<p><strong>(A/Medical lead surgical services &amp; Director of Surgery)</strong></p>\n<p>MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11738,154857,1,'2021-05-07 02:32:21','2021-05-07 02:32:21','af0c3bc1-c13b-48df-ba4d-cbee18390331','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n\n<p><strong>A/Medical lead surgical services &amp; Director of Surgery)</strong></p>\n<p>MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11739,154866,1,'2021-05-07 02:32:22','2021-05-07 02:32:22','b27539d8-cd17-47cc-ba99-097edf40e07a','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n\n<p><strong>A/Medical lead surgical services &amp; Director of Surgery</strong></p>\n<p>MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11740,154875,1,'2021-05-07 02:32:24','2021-05-07 02:32:24','585ef49e-257d-4ede-84f6-ed29d9d0d826','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n\n<p><strong>A/Medical lead surgical services and Director of Surgery</strong></p>\n<p>MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11741,154884,1,'2021-05-07 02:32:32','2021-05-07 02:32:32','af1eeff4-aa64-4c6f-9c2c-f2f16faf64fa','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n\n<p><strong>A/Medical lead surgical services and Director of Surgery</strong></p>\n<p>MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11742,154893,1,'2021-05-07 02:32:42','2021-05-07 02:32:42','af8dab6e-fe7c-4583-9eb2-6d8dcc79a46a','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n\n<p><strong>A/Medical lead surgical services and Director of Surgery</strong></p>\n<p>MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11743,154902,1,'2021-05-07 02:32:58','2021-05-07 02:32:58','d5383cca-4221-40dd-9df1-c8b56f00b3f9','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n\n<p><strong>A/Medical lead surgical services and Director of Surgery</strong></p>\n<p>MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11744,154911,1,'2021-05-07 02:33:11','2021-05-07 02:33:11','647260b7-ac4e-484c-ae4c-3b36d0ddd15a','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n\n<p><strong>A/Medical lead surgical services and Director of Surgery</strong></p>\n<p>MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11745,154920,1,'2021-05-07 02:45:09','2021-05-07 02:45:09','efe61bd1-acb0-41fd-a956-eacdc62c78b2','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n\n<p><strong>A/Medical lead surgical services and Director of Surgery</strong></p>\n<p>MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11746,154930,1,'2021-05-07 02:45:25','2021-05-07 02:45:25','e6ea05f2-2079-4b12-bd87-e77e433974b0','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n\n<p><strong>A/Medical lead surgical services and Director of Surgery</strong></p>\n<p>MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11747,154939,1,'2021-05-07 02:45:39','2021-05-07 05:29:23','d45dc56a-b779-461d-8841-57c61fb7c785','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n<p><strong>A/Medical lead surgical services and Director of Surgery<br />MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</strong></p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11748,154943,1,'2021-05-07 04:10:06','2021-05-07 04:10:06','4aefc6ae-33cf-457a-bab4-7ebb49598201',NULL,NULL,0,'solid',NULL),(11749,154944,1,'2021-05-07 04:10:12','2021-05-07 04:10:12','85c860b7-dfd1-403f-a851-6c9c02a61d0a','<ul><li><strong>Dr Sujith Ratnayake</strong></li></ul>\n<p>MBBS.MD, FRACS</p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11750,154945,1,'2021-05-07 04:10:24','2021-05-07 04:10:24','15861ea3-e20f-4f71-a35a-a4ed21d2b083','<p><strong>Dr Sujith Ratnayake</strong></p>\n<p>MBBS.MD, FRACS</p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11751,154946,1,'2021-05-07 04:10:29','2021-05-07 04:10:29','81282fa7-2989-426a-b6ea-c352d5cb7419','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p>MBBS.MD, FRACS</p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11752,154947,1,'2021-05-07 04:10:41','2021-05-07 04:10:41','81a5f5cf-fa67-4420-8263-5f5b798fd20d','<h5><strong>Dr Sujith Ratnayake<br /></strong>MBBS.MD, FRACS</h5>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11753,154948,1,'2021-05-07 04:10:58','2021-05-07 04:10:58','76b1501f-5f4d-4a48-a4d3-1e193adfdfba','<p><strong>Dr Sujith Ratnayake<br /></strong>MBBS.MD, FRACS</p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11754,154949,1,'2021-05-07 04:11:09','2021-05-07 04:11:09','abb22aed-f1b0-45b5-a7cd-3793e4d1d8a2','<h5><strong>Dr Sujith Ratnayake</strong></h5><h5>MBBS.MD, FRACS</h5>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11755,154950,1,'2021-05-07 04:11:12','2021-05-07 04:11:12','dc05e287-5f64-4105-b07f-9cb0b03c694a','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p>MBBS.MD, FRACS</p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11756,154951,1,'2021-05-07 04:32:44','2021-05-07 04:32:44','7a7beb17-3ad2-43dc-b0b3-ceca74a5cd27','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11757,154952,1,'2021-05-07 04:32:59','2021-05-07 04:32:59','b77d3d2b-5c65-41f0-9110-8e2405bb2803','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11758,154953,1,'2021-05-07 04:33:00','2021-05-07 04:33:00','c2691768-893d-44d5-8e05-1e9c29444096','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11759,154954,1,'2021-05-07 04:33:00','2021-05-07 04:33:00','c2a0fa30-8bc4-432d-b2cd-82e0f39d25fc',NULL,NULL,0,'solid',NULL),(11760,154955,1,'2021-05-07 04:33:17','2021-05-07 04:33:17','430f0da3-4e13-4e40-9f33-8f1d6df7e864','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11761,154956,1,'2021-05-07 04:33:17','2021-05-07 04:33:17','3347bba7-4149-4193-8ff9-9b7092940955','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p>MBBS.FRACS</p>\n<p><em>General, Breast, Endocrine and Oncoplastic.</em></p>',NULL,0,'solid',NULL),(11762,154957,1,'2021-05-07 04:33:22','2021-05-07 04:33:22','5ca79cd9-5e98-4a1d-9e97-5e0ab0ca4c01','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11763,154958,1,'2021-05-07 04:33:22','2021-05-07 04:33:22','b87bbaf9-ef4f-4030-b139-990b074a7ae0','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic.</em></p>',NULL,0,'solid',NULL),(11764,154959,1,'2021-05-07 04:35:04','2021-05-07 04:35:04','2067231b-bdd2-4d1d-8fe0-5e486c316844','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11765,154960,1,'2021-05-07 04:35:04','2021-05-07 04:35:04','bc376180-11de-4172-8be7-e80104725690','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic.</em></p>',NULL,0,'solid',NULL),(11766,154961,1,'2021-05-07 04:35:05','2021-05-07 04:35:05','a330be64-a2c2-4baf-a5e8-3233583fea27','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11767,154962,1,'2021-05-07 04:35:05','2021-05-07 04:35:05','f6d52aa6-a899-423b-adcc-8166a679c4f0','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic.</em></p>',NULL,0,'solid',NULL),(11768,154963,1,'2021-05-07 04:35:05','2021-05-07 04:35:05','0d55e439-3a8b-4740-974a-33132c6e0987',NULL,NULL,0,'solid',NULL),(11769,154964,1,'2021-05-07 04:35:15','2021-05-07 04:35:15','e6b90a45-6711-459e-a97c-935a21efb74e','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11770,154965,1,'2021-05-07 04:35:15','2021-05-07 04:35:15','5acc033a-a7fb-4b21-a0b3-a4883cedfe8d','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic.</em></p>',NULL,0,'solid',NULL),(11771,154966,1,'2021-05-07 04:35:15','2021-05-07 04:35:15','e50fad32-fd38-4129-b3a8-f9274ad86454','<p><strong>Dr Daniel Mehanna</strong></p>\n<p>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11772,154967,1,'2021-05-07 04:35:26','2021-05-07 04:35:26','d32777aa-a897-4af8-959e-b13fefb65d90','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo 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Colorectal Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11789,154984,1,'2021-05-07 04:36:20','2021-05-07 04:36:20','9c222128-a472-49bd-b249-5d18a9cb7dd4','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11790,154985,1,'2021-05-07 04:36:20','2021-05-07 04:36:20','21a34324-68d6-406f-9769-c2506918bbf2','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic.</em></p>',NULL,0,'solid',NULL),(11791,154986,1,'2021-05-07 04:36:20','2021-05-07 04:36:20','cc5bf8be-36bb-4ffc-988b-8dc933dc8c41','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy.</em></p>',NULL,0,'solid',NULL),(11792,154987,1,'2021-05-07 04:36:20','2021-05-07 04:36:20','d73ccd65-1d05-4b72-ae21-052247fd436d','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11793,154988,1,'2021-05-07 04:36:34','2021-05-07 04:36:34','0f9a6360-c78c-4b21-aa8d-83d20f5683e0','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11794,154989,1,'2021-05-07 04:36:34','2021-05-07 04:36:34','e5b284d1-b0a4-418e-a4b8-6daf85a8c47f','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11795,154990,1,'2021-05-07 04:36:34','2021-05-07 04:36:34','d5b9d69b-e516-44e1-ab62-aaa95a5ce668','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11796,154991,1,'2021-05-07 04:36:34','2021-05-07 04:36:34','ab1d8407-db1f-46b9-a373-756008a2ae03','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11797,154992,1,'2021-05-07 04:37:07','2021-05-07 04:37:07','a6433abe-ce88-4c18-ab29-fe8059e4f94f','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex 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team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11811,155006,1,'2021-05-07 04:41:48','2021-05-07 04:41:48','7aa59dad-a1ba-459d-898f-9638f2bb8263','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11812,155007,1,'2021-05-07 04:41:48','2021-05-07 04:41:48','150649bf-c713-4f09-bd14-0c5eaaabf1c5','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11813,155008,1,'2021-05-07 04:41:48','2021-05-07 04:41:48','6b3e7268-854b-4314-b924-d84f9b368bee','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic 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04:44:11','bb00af1d-6cc2-4ea8-bfb5-dc487692b39e','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11823,155019,1,'2021-05-07 04:44:11','2021-05-07 04:44:11','6be04c36-0a74-40c7-816a-23e6f4770f19','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11824,155020,1,'2021-05-07 04:44:11','2021-05-07 04:44:11','bc4542b0-3d0f-4eb5-b9a6-a6ad81d0dfb3','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11825,155021,1,'2021-05-07 04:44:11','2021-05-07 04:44:11','94761c3c-1931-4a3a-9aef-947454ffcf54','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11826,155023,1,'2021-05-07 04:53:51','2021-05-07 04:53:51','88a80297-c867-4622-855b-bb498d442472','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11827,155024,1,'2021-05-07 04:53:52','2021-05-07 04:53:52','aba3a4fd-79e5-41af-9ed2-d9f0d114bc3b','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11828,155025,1,'2021-05-07 04:53:52','2021-05-07 04:53:52','bf4d40a9-8c6b-4b84-a73c-10ab210cbb91','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11829,155026,1,'2021-05-07 04:53:52','2021-05-07 04:53:52','76ca2531-0bd9-42a0-a98f-577ead031ac2','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11830,155027,1,'2021-05-07 04:53:52','2021-05-07 04:53:52','ee94f8b4-9e8b-4023-9ff4-f1f37079eab2','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11831,155028,1,'2021-05-07 04:53:59','2021-05-07 04:53:59','2bcb2d37-eed7-46bf-9208-72f457f06268','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11832,155029,1,'2021-05-07 04:53:59','2021-05-07 04:53:59','2c8a61a0-774c-446d-b9e0-556484b5885a','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11833,155030,1,'2021-05-07 04:53:59','2021-05-07 04:53:59','8662b7ec-8aa4-4881-a4b1-d7521e167acf','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11834,155031,1,'2021-05-07 04:53:59','2021-05-07 04:53:59','0c024a1c-555d-4435-9783-820988297fa3','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11835,155032,1,'2021-05-07 04:53:59','2021-05-07 04:53:59','e0d621b7-76c9-4af8-9af4-4dd0dbb6e988','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11836,155034,1,'2021-05-07 04:54:35','2021-05-07 04:54:35','43684560-71fa-44c4-bcc9-09ad12b2e417','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex 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Colonoscopy</em></p>',NULL,0,'solid',NULL),(11840,155038,1,'2021-05-07 04:54:35','2021-05-07 04:54:35','de79eb94-8873-43ef-9d6f-f8d89baa64cd','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11841,155040,1,'2021-05-07 04:55:17','2021-05-07 04:55:17','bba77e7a-1eb7-4552-8e51-2c70d7a82e98','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11842,155041,1,'2021-05-07 04:55:17','2021-05-07 04:55:17','4a830dff-5932-4717-a419-1e66f75b77ed','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11843,155042,1,'2021-05-07 04:55:17','2021-05-07 04:55:17','33de6ef0-b24c-4249-b430-e098b9ca56f0','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11844,155043,1,'2021-05-07 04:55:17','2021-05-07 04:55:17','2d7a914f-9b0a-4caf-9cfc-6179d9e3e62e','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11845,155044,1,'2021-05-07 04:55:17','2021-05-07 04:55:17','b0334890-9039-457a-887f-f96c20751d29','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11846,155046,1,'2021-05-07 04:56:23','2021-05-07 04:56:23','152122e2-ff22-4269-803b-faae39091e6c','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11847,155047,1,'2021-05-07 04:56:23','2021-05-07 04:56:23','0343e383-3228-4d0b-a8ca-cb5f12cca18b','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11848,155048,1,'2021-05-07 04:56:23','2021-05-07 04:56:23','b28d63bb-35e7-4cc7-8615-637b2086161c','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11849,155049,1,'2021-05-07 04:56:23','2021-05-07 04:56:23','789a75c9-4bc4-476e-b818-4a3894813c4d','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11850,155050,1,'2021-05-07 04:56:23','2021-05-07 04:56:23','be06b29b-c208-4750-a684-1daa9196dc5d','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11851,155052,1,'2021-05-07 04:57:25','2021-05-07 04:57:25','10fe9fef-6078-44b1-953f-edf57259cf9c','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11852,155053,1,'2021-05-07 04:57:25','2021-05-07 04:57:25','8682c106-5ea1-4248-9b08-101c6411f34c','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11853,155054,1,'2021-05-07 04:57:25','2021-05-07 04:57:25','5abccbe3-124c-4818-8263-041dabced804','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11854,155055,1,'2021-05-07 04:57:25','2021-05-07 04:57:25','de40b606-b777-4fbe-832e-f9defc20f77a','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11855,155056,1,'2021-05-07 04:57:25','2021-05-07 04:57:25','1207e962-04f5-473c-b9c2-439456bd4540','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11856,155057,1,'2021-05-07 04:57:57','2021-05-07 04:57:57','ff0894a6-26f2-4ac7-90ae-32693267ca2d','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11857,155058,1,'2021-05-07 04:57:57','2021-05-07 04:57:57','1f1780ea-1184-4171-90ca-a08b5b18a311','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11858,155059,1,'2021-05-07 04:57:57','2021-05-07 04:57:57','086c9303-2fd1-4ded-b4b1-bf81bd8d6446','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11859,155060,1,'2021-05-07 04:57:57','2021-05-07 04:57:57','75c82c85-fa31-464b-9361-6af147d8521c','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11860,155061,1,'2021-05-07 04:57:57','2021-05-07 04:57:57','6a70eec8-2ccd-4eaa-8fa7-40e3f29f5cd1','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11861,155063,1,'2021-05-07 04:58:05','2021-05-07 04:58:05','b0320a67-1b25-4ca8-9b34-4e582dc0fab2','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11862,155064,1,'2021-05-07 04:58:05','2021-05-07 04:58:05','911bd84b-0d1c-4711-bfac-d47671431c36','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11863,155065,1,'2021-05-07 04:58:05','2021-05-07 04:58:05','73f88407-c47e-42f4-9747-a595af34fe93','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11864,155066,1,'2021-05-07 04:58:05','2021-05-07 04:58:05','022f86cc-6174-488f-ac6f-b6324bb48ae0','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11865,155067,1,'2021-05-07 04:58:05','2021-05-07 04:58:05','ba8b5410-6896-4609-bee0-bf5c0bb63b1d','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11866,155070,1,'2021-05-07 04:58:08','2021-05-07 04:58:08','35c34fd7-ebfc-40d3-b081-3c8a100d60be','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11867,155071,1,'2021-05-07 04:58:08','2021-05-07 04:58:08','5bc73fc9-2215-46ab-82cb-7c25cfc0741e','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11868,155072,1,'2021-05-07 04:58:08','2021-05-07 04:58:08','156d5b33-6c03-4b67-afa5-ea04b5abf147','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11869,155073,1,'2021-05-07 04:58:08','2021-05-07 04:58:08','3cf6ad63-b88e-44d2-af3d-a47158aba6d2','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11870,155074,1,'2021-05-07 04:58:08','2021-05-07 04:58:08','c252f5c3-d4a7-46df-96ef-f7f783d2c32f','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11871,155077,1,'2021-05-07 04:58:10','2021-05-07 04:58:10','692aef76-baa4-43b4-8fba-8bf1d32add99','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11872,155078,1,'2021-05-07 04:58:10','2021-05-07 04:58:10','0ee02bed-7183-41a6-8d82-fc93741eb916','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11873,155079,1,'2021-05-07 04:58:10','2021-05-07 04:58:10','fd518516-6264-481d-8d42-02695fc4df4d','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11874,155080,1,'2021-05-07 04:58:10','2021-05-07 04:58:10','12f31b37-057b-4e0a-b288-4e2fae4a37e1','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11875,155081,1,'2021-05-07 04:58:10','2021-05-07 04:58:10','6f013fac-8378-42bc-8462-a8d9371d52f7','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11876,155084,1,'2021-05-07 04:59:04','2021-05-07 04:59:04','87ab0ba7-2526-4446-8671-64cd8c3ea49d','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11877,155085,1,'2021-05-07 04:59:04','2021-05-07 04:59:04','e45a5491-34e1-4bf5-98fd-08eee195f790','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11878,155086,1,'2021-05-07 04:59:04','2021-05-07 04:59:04','271ddbc0-79e9-437c-a9f8-fd9edc3f93d2','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11879,155087,1,'2021-05-07 04:59:04','2021-05-07 04:59:04','f067be98-27d8-4851-8ec2-c29ce4eb639c','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11880,155088,1,'2021-05-07 04:59:04','2021-05-07 04:59:04','5425007b-035a-4e7b-ae5d-92529e63941f','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11881,155091,1,'2021-05-07 04:59:05','2021-05-07 04:59:05','43af0411-7410-4ef0-99cb-75c8f80b446b','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11882,155092,1,'2021-05-07 04:59:05','2021-05-07 04:59:05','e2f44ea9-cf36-48d3-b929-3d4846854beb','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11883,155093,1,'2021-05-07 04:59:05','2021-05-07 04:59:05','ecf451ff-d40c-4a27-8ef2-44a7b66b9376','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11884,155094,1,'2021-05-07 04:59:05','2021-05-07 04:59:05','4b9327f3-43bb-41fb-a402-664f10e87d3c','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11885,155095,1,'2021-05-07 04:59:05','2021-05-07 04:59:05','5e0eea58-aca8-427b-8058-2cf974d2ab38','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11886,155099,1,'2021-05-07 04:59:07','2021-05-07 04:59:07','3a40605e-eccc-4802-a4c7-f37c2f097973','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11887,155100,1,'2021-05-07 04:59:07','2021-05-07 04:59:07','449774fb-9428-4bac-bc3a-1499134f3f69','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11888,155101,1,'2021-05-07 04:59:07','2021-05-07 04:59:07','72fe31ce-961f-4892-8680-ed80244cb5a3','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11889,155102,1,'2021-05-07 04:59:07','2021-05-07 04:59:07','53472438-29be-4520-951c-cfb971cb48be','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11890,155103,1,'2021-05-07 04:59:07','2021-05-07 04:59:07','4ab9def4-ec1e-41a7-b963-33f3a3a0ce53','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11891,155107,1,'2021-05-07 04:59:32','2021-05-07 04:59:32','980d16b8-cf29-4cfe-bf90-bc70ed58d36c','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11892,155108,1,'2021-05-07 04:59:32','2021-05-07 04:59:32','3be578c5-8bf3-482a-a28e-cafcc1f9bef3','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11893,155109,1,'2021-05-07 04:59:32','2021-05-07 04:59:32','cfaf5016-ba46-4634-aa87-0367d5f970d7','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11894,155110,1,'2021-05-07 04:59:32','2021-05-07 04:59:32','610e452d-0498-47fb-8314-04d00c8d541a','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11895,155111,1,'2021-05-07 04:59:32','2021-05-07 04:59:32','5f0d6b14-6e7a-48f5-bca9-3668d4066738','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11896,155115,1,'2021-05-07 04:59:33','2021-05-07 04:59:33','81d58c65-ac43-48e5-8c10-08838d3aa6d8','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11897,155116,1,'2021-05-07 04:59:33','2021-05-07 04:59:33','603fb260-4f6a-4f90-8053-7c6f1c184070','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11898,155117,1,'2021-05-07 04:59:33','2021-05-07 04:59:33','b93e5b9a-5f8a-413b-8a01-8053c6facad2','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11899,155118,1,'2021-05-07 04:59:33','2021-05-07 04:59:33','90341100-d396-434b-8592-99bcca07ed52','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11900,155119,1,'2021-05-07 04:59:33','2021-05-07 04:59:33','aa056b7a-8ae9-4921-9f40-40e85f97937a','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11901,155123,1,'2021-05-07 04:59:57','2021-05-07 04:59:57','34f2d188-0b4b-4183-84af-325cd4c67f93','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11902,155124,1,'2021-05-07 04:59:57','2021-05-07 04:59:57','d3c21830-e77f-4d20-bc93-76a803e33a67','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11903,155125,1,'2021-05-07 04:59:57','2021-05-07 04:59:57','3a75e11d-510c-409b-ac22-66714947985b','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11904,155126,1,'2021-05-07 04:59:57','2021-05-07 04:59:57','5903aa1d-c213-4bbf-bac8-8e174ec7f5b2','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11905,155127,1,'2021-05-07 04:59:57','2021-05-07 04:59:57','09988a86-480c-4a08-9702-6a8a34e5fd74','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11906,155131,1,'2021-05-07 05:00:30','2021-05-07 05:00:30','a6aae8e7-a2e0-43f6-aa0f-b7865914f691','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11907,155132,1,'2021-05-07 05:00:30','2021-05-07 05:00:30','b2dfbdbf-6dbf-432f-9d87-7d23aabd8b01','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11908,155133,1,'2021-05-07 05:00:30','2021-05-07 05:00:30','2d1e5abe-8226-450e-8cf9-9105efe69d4e','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11909,155134,1,'2021-05-07 05:00:30','2021-05-07 05:00:30','bf7ebec6-b5bf-4612-97bb-14cbf6a97712','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11910,155135,1,'2021-05-07 05:00:30','2021-05-07 05:00:30','bd90e6ba-67ea-4a06-825a-16758d2bb261','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11911,155139,1,'2021-05-07 05:06:29','2021-05-07 05:06:29','2f37a209-2618-4de1-a61c-b1f8562606b7','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11912,155140,1,'2021-05-07 05:06:29','2021-05-07 05:06:29','531c479f-d7f1-4eab-b7ce-2bebd8286e9d','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11913,155141,1,'2021-05-07 05:06:29','2021-05-07 05:06:29','848e9730-4c43-44a3-a195-ad861da179e2','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11914,155142,1,'2021-05-07 05:06:29','2021-05-07 05:06:29','03b52913-0dcc-4c52-9af6-b0e316bd22fe','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11915,155143,1,'2021-05-07 05:06:29','2021-05-07 05:06:29','7a5ba79f-9da1-4be4-aee5-30801701c014','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11916,155147,1,'2021-05-07 05:06:54','2021-05-07 05:06:54','3bfeea5b-9cee-43d5-9ac6-719c1fc60027','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11917,155148,1,'2021-05-07 05:06:54','2021-05-07 05:06:54','b7639ab4-f888-4850-8379-b33d9dc39f72','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11918,155149,1,'2021-05-07 05:06:54','2021-05-07 05:06:54','6b938e61-ecca-4a75-b24e-0c0d39eef18d','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11919,155150,1,'2021-05-07 05:06:54','2021-05-07 05:06:54','f9bf35ed-ec45-452a-80b1-15e44304ea9f','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11920,155151,1,'2021-05-07 05:06:54','2021-05-07 05:06:54','4a5d6966-7f5a-4d1a-b81b-4dc56ca4e989','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11921,155156,1,'2021-05-07 05:06:56','2021-05-07 05:06:56','7faa67fd-0704-4f2b-a1a8-4d9d50862c53','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11922,155157,1,'2021-05-07 05:06:56','2021-05-07 05:06:56','cf915d45-96c3-4f5f-b741-38a022f98fad','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11923,155158,1,'2021-05-07 05:06:56','2021-05-07 05:06:56','45f77d01-4cb8-45a6-a8ce-1a482889c2e0','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11924,155159,1,'2021-05-07 05:06:56','2021-05-07 05:06:56','6a36b6d8-5dff-499b-9a9d-de2272c202c3','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11925,155160,1,'2021-05-07 05:06:56','2021-05-07 05:06:56','47599b49-953c-4ae5-845c-4b75ca1bb024','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11926,155165,1,'2021-05-07 05:07:22','2021-05-07 05:07:22','0e00ef23-391a-4cf1-9fcb-6bb710465175','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11927,155166,1,'2021-05-07 05:07:22','2021-05-07 05:07:22','ff1f047a-5f27-4a38-8d81-ea894bc43603','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11928,155167,1,'2021-05-07 05:07:22','2021-05-07 05:07:22','98f49dd8-d8c9-4463-b057-add9b6693638','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11929,155168,1,'2021-05-07 05:07:22','2021-05-07 05:07:22','2e7956e6-4bdf-4bb9-bfe4-e418ed9c40a5','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11930,155169,1,'2021-05-07 05:07:22','2021-05-07 05:07:22','57fec4af-7604-49fd-a346-3a4f5a22d538','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11931,155174,1,'2021-05-07 05:08:04','2021-05-07 05:08:04','6b9e5828-c33f-497e-88ff-228b343ac133','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11932,155175,1,'2021-05-07 05:08:04','2021-05-07 05:08:04','f81ec3b1-704e-428b-99c3-1e12e2e57631','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11933,155176,1,'2021-05-07 05:08:04','2021-05-07 05:08:04','c2eccedc-4f78-4897-94c9-e1e0c83534c8','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11934,155177,1,'2021-05-07 05:08:04','2021-05-07 05:08:04','6e3334ff-2a32-4cdb-a698-b48d6eb9e8ff','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11935,155178,1,'2021-05-07 05:08:04','2021-05-07 05:08:04','2485d203-f33e-457a-b1a8-825e91d11a78','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11936,155183,1,'2021-05-07 05:08:33','2021-05-07 05:08:33','f7622249-bad1-4f75-ae7b-77b4c2ee8fed','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11937,155184,1,'2021-05-07 05:08:33','2021-05-07 05:08:33','dd1e536d-668a-4ce4-a553-fb9b798ea20c','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11938,155185,1,'2021-05-07 05:08:33','2021-05-07 05:08:33','320b2464-6821-4161-bc33-aee802b0bbc0','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11939,155186,1,'2021-05-07 05:08:33','2021-05-07 05:08:33','0f13d378-736a-4b49-860b-e3c683b8320b','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11940,155187,1,'2021-05-07 05:08:33','2021-05-07 05:08:33','4783859c-e481-42d3-9ab6-de41efd544c5','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11941,155192,1,'2021-05-07 05:08:38','2021-05-07 05:08:38','bd96395b-682a-459a-91fe-33c99e2da3d5','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11942,155193,1,'2021-05-07 05:08:38','2021-05-07 05:08:38','0bb97ad8-7e6c-4ed7-a49d-4852c7f0f27f','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11943,155194,1,'2021-05-07 05:08:38','2021-05-07 05:08:38','d620e7e3-1e77-47c1-b9ab-6300962da6b4','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11944,155195,1,'2021-05-07 05:08:38','2021-05-07 05:08:38','90e23d76-aca2-4f97-8ee6-6f0861757871','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11945,155196,1,'2021-05-07 05:08:38','2021-05-07 05:08:38','3f4ae22d-fa18-45e5-9e32-a67fc823607d','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11946,155201,1,'2021-05-07 05:08:42','2021-05-07 05:08:42','5d201f23-c8ab-4767-8d8b-1aafdd02217b','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11947,155202,1,'2021-05-07 05:08:42','2021-05-07 05:08:42','a27a8e20-549a-46a0-a67f-7d23cd86fd45','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11948,155203,1,'2021-05-07 05:08:42','2021-05-07 05:08:42','e6e7adb4-fe89-446d-9492-9873e048b6ca','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11949,155204,1,'2021-05-07 05:08:42','2021-05-07 05:08:42','0a0de90b-2f09-4b67-8ff8-9b0309ee1df9','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11950,155205,1,'2021-05-07 05:08:42','2021-05-07 05:08:42','acc9fa28-37c9-461f-924e-eeb34e180911','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11951,155210,1,'2021-05-07 05:08:45','2021-05-07 05:08:45','90638e6d-724f-4c67-9256-ce52416a6dfd','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11952,155211,1,'2021-05-07 05:08:45','2021-05-07 05:08:45','dacbc9d9-d0e9-4c6c-a162-c205627fbe71','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11953,155212,1,'2021-05-07 05:08:45','2021-05-07 05:08:45','6e7cc3a1-51aa-4d45-95ec-8e25a8b448ea','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11954,155213,1,'2021-05-07 05:08:45','2021-05-07 05:08:45','4c3648c1-4e29-496d-b23f-5d4b4018ac23','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11955,155214,1,'2021-05-07 05:08:45','2021-05-07 05:08:45','52d1ac69-3908-4b90-9e81-8c23b1295fb2','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11956,155219,1,'2021-05-07 05:08:58','2021-05-07 05:08:58','695369f4-70ce-4c46-905c-ab8cdee88165','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11957,155220,1,'2021-05-07 05:08:58','2021-05-07 05:08:58','0bbaf28c-cffb-465a-af59-80b025c4df75','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11958,155221,1,'2021-05-07 05:08:58','2021-05-07 05:08:58','21b8f72d-3c04-487d-aa04-c194417f664b','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11959,155222,1,'2021-05-07 05:08:58','2021-05-07 05:08:58','bebf3170-395d-4e6b-9a17-43f574d7cb59','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11960,155223,1,'2021-05-07 05:08:58','2021-05-07 05:08:58','d33dfef6-6a9e-4a48-ab1d-6f314e6c3402','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11961,155228,1,'2021-05-07 05:09:02','2021-05-07 05:09:02','70ce593d-d483-4d70-abe1-5b1600c25cff','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11962,155229,1,'2021-05-07 05:09:02','2021-05-07 05:09:02','bc344126-1255-48df-855e-f8061f21a249','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11963,155230,1,'2021-05-07 05:09:02','2021-05-07 05:09:02','8c36816d-c599-4278-966d-0010579a86f1','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11964,155231,1,'2021-05-07 05:09:02','2021-05-07 05:09:02','8ab2a6f7-a53f-464b-a28c-b25ff5255aa8','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11965,155232,1,'2021-05-07 05:09:02','2021-05-07 05:09:02','0fc6657d-24d2-49a5-ba58-3572cd40f5b7','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11966,155237,1,'2021-05-07 05:09:04','2021-05-07 05:09:04','b94fa48d-9e0d-4300-bb49-fc0daf28cf69','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11967,155238,1,'2021-05-07 05:09:04','2021-05-07 05:09:04','a43de7e4-0cd1-4d5a-afa5-7c4865b95267','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11968,155239,1,'2021-05-07 05:09:04','2021-05-07 05:09:04','c46ff6a8-7d19-4536-96a5-3cf560019f4c','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11969,155240,1,'2021-05-07 05:09:04','2021-05-07 05:09:04','afcd118e-52f5-42b3-a6f0-4fe9b70481ea','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11970,155241,1,'2021-05-07 05:09:04','2021-05-07 05:09:04','7ef3dd1b-ce37-457a-a9d1-6a3db72d640a','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11971,155246,1,'2021-05-07 05:09:06','2021-05-07 05:09:06','0662fdbf-21df-4448-b180-513a5125e982','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11972,155247,1,'2021-05-07 05:09:06','2021-05-07 05:09:06','1b5cc693-7d51-4a74-afa1-4a4756962a18','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11973,155248,1,'2021-05-07 05:09:06','2021-05-07 05:09:06','9b25b422-ca70-47c9-af45-a25b643526de','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11974,155249,1,'2021-05-07 05:09:06','2021-05-07 05:09:06','b0fdc8cf-338d-4b4a-a3a1-5de362b3cb23','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11975,155250,1,'2021-05-07 05:09:06','2021-05-07 05:09:06','709126b9-378b-4fda-b914-21a3b2b86b59','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11976,155255,1,'2021-05-07 05:09:14','2021-05-07 05:09:14','317c1c6d-7984-4136-8045-6bc82a68b447','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11977,155256,1,'2021-05-07 05:09:14','2021-05-07 05:09:14','d88e10c1-06a6-47a0-b444-a543b2251ad6','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11978,155257,1,'2021-05-07 05:09:14','2021-05-07 05:09:14','f420a01e-e64d-4796-a846-3b1be598e150','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11979,155258,1,'2021-05-07 05:09:14','2021-05-07 05:09:14','4a9b27c9-1377-44a7-a287-6d5881e10fa4','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11980,155259,1,'2021-05-07 05:09:14','2021-05-07 05:09:14','bb52c315-0b74-437b-a5b4-85cb6fe0a10d','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11981,155264,1,'2021-05-07 05:09:40','2021-05-07 05:09:40','f966e6b1-6183-4f5c-bd9e-b60914f3579c','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11982,155265,1,'2021-05-07 05:09:40','2021-05-07 05:09:40','5a5c20fb-11df-4487-818e-50ac40d0a844','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11983,155266,1,'2021-05-07 05:09:40','2021-05-07 05:09:40','319cb2c7-b015-4317-8bd4-ce5b47916c9c','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11984,155267,1,'2021-05-07 05:09:40','2021-05-07 05:09:40','b4ba10fc-cd7f-4061-8833-3a99ab3c1d45','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11985,155268,1,'2021-05-07 05:09:40','2021-05-07 05:09:40','8b0cccf4-0357-4023-9b6e-c80fb0c8bc06','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11986,155273,1,'2021-05-07 05:09:41','2021-05-07 05:09:41','8c586119-70be-4a7d-8d92-350e76c4be8c','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11987,155274,1,'2021-05-07 05:09:41','2021-05-07 05:09:41','f5db82df-678a-46f3-94e3-57635b9fa967','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11988,155275,1,'2021-05-07 05:09:41','2021-05-07 05:09:41','f2fcabf8-0058-4bd9-a992-d814482c9d31','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11989,155276,1,'2021-05-07 05:09:41','2021-05-07 05:09:41','8f3b957a-ae66-41ab-acf9-a731e6310c0f','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and 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Oncoplastic</em></p>',NULL,0,'solid',NULL),(11993,155284,1,'2021-05-07 05:09:43','2021-05-07 05:09:43','e91a4be8-6cc5-43bb-86d4-6a33afa5b984','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11994,155285,1,'2021-05-07 05:09:43','2021-05-07 05:09:43','37f68d96-5dcc-44ee-9c5f-3e57ef791f0f','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11995,155286,1,'2021-05-07 05:09:43','2021-05-07 05:09:43','7ee8f121-753d-40d6-ae9c-66cc6ab2e8ca','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(11996,155293,1,'2021-05-07 05:11:28','2021-05-07 05:11:28','1d32f54e-d553-4edd-921d-e85d17e7366d','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11997,155294,1,'2021-05-07 05:11:28','2021-05-07 05:11:28','f1db2d20-509f-4498-a890-1eebab57dc62','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(11998,155295,1,'2021-05-07 05:11:28','2021-05-07 05:11:28','113f1700-2f62-48f6-8cdb-49afef91f258','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(11999,155296,1,'2021-05-07 05:11:28','2021-05-07 05:11:28','05c46f4e-2048-4596-badb-c948c4b44965','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12000,155297,1,'2021-05-07 05:11:28','2021-05-07 05:11:28','1b26d4cc-c500-402e-9576-3c55234a1b50','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(12001,155303,1,'2021-05-07 05:14:18','2021-05-07 05:29:23','be48781f-5e83-48c1-926f-63ef4ab46ab2','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12002,155304,1,'2021-05-07 05:14:18','2021-05-07 05:29:23','f7b552c8-7d79-4f4b-94e6-99a1556148b9','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(12003,155305,1,'2021-05-07 05:14:18','2021-05-07 05:29:23','e11d3025-1b4f-46ff-8a7c-1a149bed2663','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12004,155306,1,'2021-05-07 05:14:18','2021-05-07 05:29:23','22bb4977-e5db-4538-bc62-09c82d0f2f30','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12005,155307,1,'2021-05-07 05:14:18','2021-05-07 05:29:23','d2c3db39-d783-4c23-a2fe-302c74f64596','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(12006,155323,1,'2021-05-07 05:30:12','2021-05-07 05:30:12','0065aa82-ec14-44db-bdff-bee5290718c0','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n<p><strong>A/Medical lead surgical services and Director of Surgery<br />MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</strong></p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12007,155324,1,'2021-05-07 05:30:12','2021-05-07 05:30:12','73038554-b85c-4701-8939-1587f205d537','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12008,155325,1,'2021-05-07 05:30:12','2021-05-07 05:30:12','f6ca7ff4-8607-4c1c-b151-032bf39b903a','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(12009,155326,1,'2021-05-07 05:30:12','2021-05-07 05:30:12','a9bf8001-ebf4-4c1a-8342-cb763607af8e','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12010,155327,1,'2021-05-07 05:30:12','2021-05-07 05:30:12','f7ef78c9-b9ef-4a8a-9e48-d47c5c191072','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12011,155328,1,'2021-05-07 05:30:12','2021-05-07 05:30:12','d1e6e8cf-8cf5-4cb4-a0e0-bdcb29371d84','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(12012,155343,1,'2021-05-07 05:30:13','2021-05-07 05:30:13','1dfab8fa-f00b-40a2-a05a-6a4195400c26','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n<p><strong>A/Medical lead surgical services and Director of Surgery<br />MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</strong></p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo 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Colonoscopy</em></p>',NULL,0,'solid',NULL),(12016,155347,1,'2021-05-07 05:30:13','2021-05-07 05:30:13','49a902c0-fe32-40da-8bfd-01968991314e','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12017,155348,1,'2021-05-07 05:30:13','2021-05-07 05:30:13','0b1ac8a9-4afe-4207-97eb-3c2b111ddd0c','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(12018,155359,1,'2021-05-07 05:32:35','2021-05-07 05:32:35','4e7da0b2-beba-4bda-a629-6ad0d598efa6','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(12019,155360,1,'2021-05-07 05:32:35','2021-05-07 05:32:35','3dcc0bf5-0d76-427a-b71f-a78cc6aadd29','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(12020,155361,1,'2021-05-07 05:32:35','2021-05-07 05:32:35','f44e149e-43f2-4775-8f48-49cf1aa89d5d','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(12021,155362,1,'2021-05-07 05:32:35','2021-05-07 05:32:35','4dfa4e27-ea27-4388-8b25-0472a77f9d26','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(12022,155412,1,'2021-05-07 05:32:36','2021-05-07 05:32:36','1b3574bc-cb61-4adf-b354-bda519a97b47','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(12023,155413,1,'2021-05-07 05:32:36','2021-05-07 05:32:36','f1e956b0-a4a6-4011-b9b1-eaef85b931ca','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(12024,155414,1,'2021-05-07 05:32:36','2021-05-07 05:32:36','e1bd2f46-0fb6-4e41-b7c1-ebc0f22596f0','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(12025,155415,1,'2021-05-07 05:32:36','2021-05-07 05:32:36','a5a7ce55-d105-4f5b-ad81-d2149a78cfcc','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(12026,155416,1,'2021-05-07 05:32:36','2021-05-07 05:32:36','62d425e1-6726-447c-81ab-1c1ea5f422f5','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(12027,155417,1,'2021-05-07 05:32:36','2021-05-07 05:32:36','66e0c8e9-0353-4d4b-9bb6-0fe7931d665d','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(12028,155423,1,'2021-05-07 05:32:38','2021-05-07 05:32:38','20222133-0a9d-4334-a940-59b5b526dd20','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(12029,155424,1,'2021-05-07 05:32:38','2021-05-07 05:32:38','52e1056a-733e-48a8-838b-661fefb33091','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(12030,155425,1,'2021-05-07 05:32:38','2021-05-07 05:32:38','1ca38bef-34b1-451e-9ddf-8b5a676d8eb8','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(12031,155426,1,'2021-05-07 05:32:38','2021-05-07 05:32:38','8334e66b-a153-458f-b026-ed62ed188378','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(12032,155477,1,'2021-05-07 05:32:38','2021-05-07 05:32:38','ca557f3b-6afd-487c-930f-2dc9aef6f29e','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(12033,155478,1,'2021-05-07 05:32:38','2021-05-07 05:32:38','066227fd-6338-4a70-9bb1-195b7aec50d7','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(12034,155479,1,'2021-05-07 05:32:38','2021-05-07 05:32:38','56fdf034-d08f-4229-9196-2bf276d654f0','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(12035,155480,1,'2021-05-07 05:32:38','2021-05-07 05:32:38','89069218-f404-49a8-8ea7-35ea3a0b28af','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(12036,155481,1,'2021-05-07 05:32:38','2021-05-07 05:32:38','b17b7289-3918-4454-af4c-424632209ee4','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(12037,155482,1,'2021-05-07 05:32:38','2021-05-07 05:32:38','ca0b2a56-5c54-4703-b732-3bbc823d6455','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(12038,155488,1,'2021-05-07 05:32:44','2021-05-07 05:32:44','69867509-83f4-48b2-909d-3b4ac2201a9f','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(12039,155489,1,'2021-05-07 05:32:44','2021-05-07 05:32:44','6ad0a7df-bb3f-41c1-80c5-dd31eedbd740','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(12040,155490,1,'2021-05-07 05:32:44','2021-05-07 05:32:44','5d9c3b25-2521-4bfd-b425-2becea1a0ed6','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(12041,155491,1,'2021-05-07 05:32:44','2021-05-07 05:32:44','74fed8b9-dc2f-40c7-b528-38a237ec4a60','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(12042,155542,1,'2021-05-07 05:32:45','2021-05-07 05:32:45','58a4df04-42fd-49fa-805a-5994bf21fb70','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(12043,155543,1,'2021-05-07 05:32:45','2021-05-07 05:32:45','321f4095-47d0-4725-ae0b-02f2b54eb2b0','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(12044,155544,1,'2021-05-07 05:32:45','2021-05-07 05:32:45','89769f3a-3155-4e5e-a7cb-cb758341abd5','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(12045,155545,1,'2021-05-07 05:32:45','2021-05-07 05:32:45','8a0eaf7c-dde5-4c23-bc4c-5aecf9b6f181','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(12046,155546,1,'2021-05-07 05:32:45','2021-05-07 05:32:45','63ccf173-9c17-4085-b9f0-ce937f0b2ee6','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(12047,155547,1,'2021-05-07 05:32:45','2021-05-07 05:32:45','38e56b81-8a3a-4506-841d-48c6aa0a4a2d','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(12048,155553,1,'2021-05-07 05:32:47','2021-05-07 05:32:47','c672fba5-64db-4d35-8b2c-518525209466','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(12049,155554,1,'2021-05-07 05:32:47','2021-05-07 05:32:47','9f9f933d-ea51-45c5-9db4-3bdcfcb18ac9','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(12050,155555,1,'2021-05-07 05:32:47','2021-05-07 05:32:47','c890947b-40a5-43c3-bae2-d51f27a265d0','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(12051,155556,1,'2021-05-07 05:32:47','2021-05-07 05:32:47','4fc72e93-2e24-40b7-b11a-dec125432399','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(12052,155607,1,'2021-05-07 05:32:48','2021-05-07 05:32:48','e8a588bf-0e8e-4924-8fad-211119e59323','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(12053,155608,1,'2021-05-07 05:32:48','2021-05-07 05:32:48','acfa9033-ba0c-41cf-ad8d-ee71d05bd88e','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(12054,155609,1,'2021-05-07 05:32:48','2021-05-07 05:32:48','bc4f6fb7-44ba-47af-bfe3-20847f71eca3','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(12055,155610,1,'2021-05-07 05:32:48','2021-05-07 05:32:48','f35b8751-9c02-4304-b7e7-c411dc56d17e','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(12056,155611,1,'2021-05-07 05:32:48','2021-05-07 05:32:48','7eb5d3de-b8ff-4b8f-84d3-2844effe846f','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(12057,155612,1,'2021-05-07 05:32:48','2021-05-07 05:32:48','a22055b8-4b90-4100-a789-f121b9419d03','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(12058,155618,1,'2021-05-07 05:33:00','2021-05-07 05:33:00','2ee29e22-ef1e-420f-9f33-a3bf358a8ff8','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(12059,155619,1,'2021-05-07 05:33:00','2021-05-07 05:33:00','59f5262f-1b7e-4c7c-954a-a2e41a0866eb','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(12060,155620,1,'2021-05-07 05:33:00','2021-05-07 05:33:00','4440e458-caf1-4079-b943-9dd0ddcff59d','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(12061,155621,1,'2021-05-07 05:33:00','2021-05-07 05:33:00','ed0ed049-6e19-4093-b753-2aab3113d4aa','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(12062,155672,1,'2021-05-07 05:33:00','2021-05-07 05:33:00','52a64d6f-2ea3-4da7-840f-60846d5393a6','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(12063,155673,1,'2021-05-07 05:33:00','2021-05-07 05:33:00','8493997f-acfe-44dc-a7ea-772c4bc9468c','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(12064,155674,1,'2021-05-07 05:33:00','2021-05-07 05:33:00','0ccde55f-b7c8-419d-a02b-c0bbf017f5fd','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(12065,155675,1,'2021-05-07 05:33:01','2021-05-07 05:33:01','50822de9-1512-4c01-a3a1-007ced801954','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(12066,155676,1,'2021-05-07 05:33:01','2021-05-07 05:33:01','612834b0-4f50-43db-8516-46f032f3c989','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(12067,155677,1,'2021-05-07 05:33:01','2021-05-07 05:33:01','31a754eb-53a8-4601-9b50-274d94a27608','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(12068,155683,1,'2021-05-07 05:33:06','2021-05-07 05:33:06','2f22b577-7701-447e-ba5b-1e2938a66dfb','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(12069,155684,1,'2021-05-07 05:33:06','2021-05-07 05:33:06','74530cec-b04e-4fc1-b79b-6066d7401dbc','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(12070,155685,1,'2021-05-07 05:33:06','2021-05-07 05:33:06','1416085b-febc-4cdb-809c-ce552afe7b3c','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(12071,155686,1,'2021-05-07 05:33:06','2021-05-07 05:33:06','48933bcf-bbb7-4f01-a14f-8b8cb85b5caa','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(12072,155736,1,'2021-05-07 05:33:06','2021-05-07 05:33:06','945f172c-6b6a-4128-bdc0-0d88b30b8da2','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(12073,155737,1,'2021-05-07 05:33:06','2021-05-07 05:33:06','da0c4f20-3726-423a-882e-4d2fc56015a4','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(12074,155738,1,'2021-05-07 05:33:07','2021-05-07 05:33:07','6d13dd2b-201e-4715-acf9-0280e80b98c6','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(12075,155739,1,'2021-05-07 05:33:07','2021-05-07 05:33:07','526771c5-08c1-47c4-9fd7-98fc07f50b28','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(12076,155740,1,'2021-05-07 05:33:07','2021-05-07 05:33:07','2ec62750-8997-49fd-b23b-5b6ba589f16b','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(12077,155741,1,'2021-05-07 05:33:07','2021-05-07 05:33:07','b369569c-b209-4bca-becd-a2a7fd13d3f7','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(12078,155747,1,'2021-05-07 05:33:09','2021-05-07 05:33:09','f7ff4b56-19bd-4d6b-bf2a-8729fd8d61ad','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(12079,155748,1,'2021-05-07 05:33:09','2021-05-07 05:33:09','58f01347-89a8-4f03-843d-9593ac53a453','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(12080,155749,1,'2021-05-07 05:33:09','2021-05-07 05:33:09','01b39c6c-d091-426e-96df-5a48a7903bec','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(12081,155750,1,'2021-05-07 05:33:09','2021-05-07 05:33:09','d6a8bfc0-e888-4280-af1c-6e58146f3c5a','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(12082,155801,1,'2021-05-07 05:33:10','2021-05-07 05:33:10','cf5729ce-91b4-4530-a40d-de1c7c799f35','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(12083,155802,1,'2021-05-07 05:33:10','2021-05-07 05:33:10','696bab9b-7f80-4d45-9b1e-9da24da14d90','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(12084,155803,1,'2021-05-07 05:33:10','2021-05-07 05:33:10','a9d50d64-0458-4b84-aa58-1f318c7c5818','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(12085,155804,1,'2021-05-07 05:33:10','2021-05-07 05:33:10','65c79dc0-d00d-49c0-9b85-697b14d620fd','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(12086,155805,1,'2021-05-07 05:33:10','2021-05-07 05:33:10','d99467f2-6731-4fab-9e8a-cda5bc14eb1d','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(12087,155806,1,'2021-05-07 05:33:10','2021-05-07 05:33:10','6d648b37-9ce1-414d-aa70-aeee3b76ce11','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(12088,155812,1,'2021-05-07 05:33:12','2021-05-07 05:33:12','51350715-ff83-4e30-b3c3-ad02a6f2d068','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(12089,155813,1,'2021-05-07 05:33:12','2021-05-07 05:33:12','0330e9b3-aa09-4826-a02f-51a23cdf4b58','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(12090,155814,1,'2021-05-07 05:33:12','2021-05-07 05:33:12','76365294-2940-4e03-86a0-ac66b0858938','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(12091,155815,1,'2021-05-07 05:33:12','2021-05-07 05:33:12','573f01f7-8197-45fc-9d75-c13930457f73','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(12092,155867,1,'2021-05-07 05:33:13','2021-05-07 05:33:13','8c33eb2e-83f2-4f70-92cf-8be2dc51db77','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(12093,155868,1,'2021-05-07 05:33:13','2021-05-07 05:33:13','2d6cc718-a199-40c0-a44a-6474640ebbae','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(12094,155869,1,'2021-05-07 05:33:13','2021-05-07 05:33:13','eab208ed-8640-45db-9ac1-2fdd46c738a5','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(12095,155870,1,'2021-05-07 05:33:13','2021-05-07 05:33:13','3c529e55-42fe-4dfc-8bcf-c044355de7d1','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(12096,155871,1,'2021-05-07 05:33:13','2021-05-07 05:33:13','4a4a3e3a-d1e4-4dd8-8416-d0136cbce9f2','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(12097,155872,1,'2021-05-07 05:33:13','2021-05-07 05:33:13','1f0324e7-29e7-40eb-b10f-14268e62b831','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(12098,155878,1,'2021-05-07 05:33:17','2021-05-07 05:33:17','4df827f9-7e0d-4560-b030-07002c017689','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(12099,155879,1,'2021-05-07 05:33:17','2021-05-07 05:33:17','80a17b49-bc64-41ad-b233-1be2df058675','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(12100,155880,1,'2021-05-07 05:33:17','2021-05-07 05:33:17','81346f1e-161b-4d7b-995b-9455389d3026','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(12101,155881,1,'2021-05-07 05:33:17','2021-05-07 05:33:17','c6000cd5-9c15-40cb-b6f7-050a958a56ff','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(12102,155933,1,'2021-05-07 05:33:17','2021-05-07 05:33:17','28c48228-6322-48ab-97da-467b3eb27dca','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(12103,155934,1,'2021-05-07 05:33:17','2021-05-07 05:33:17','04be1fe7-6ed5-40ba-9268-7440cf5c93f4','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(12104,155935,1,'2021-05-07 05:33:17','2021-05-07 05:33:17','4cfba4e5-351f-4642-be00-e1320e513638','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(12105,155936,1,'2021-05-07 05:33:17','2021-05-07 05:33:17','47a85451-b737-46ed-86e1-64bf3a20247f','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(12106,155937,1,'2021-05-07 05:33:17','2021-05-07 05:33:17','d1646c8a-c0c7-45a7-b20d-077c3e64cdb5','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(12107,155938,1,'2021-05-07 05:33:17','2021-05-07 05:33:17','a06e8539-113a-4768-a540-3098e71e8f2d','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(12108,155944,1,'2021-05-07 05:33:32','2021-05-07 05:33:32','6a680fdd-d8fb-4bb9-bb5f-7c405482b320','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(12109,155945,1,'2021-05-07 05:33:32','2021-05-07 05:33:32','103fc13f-cca0-4a76-9e86-d296535df1e1','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(12110,155946,1,'2021-05-07 05:33:32','2021-05-07 05:33:32','730afa8f-c909-4e0c-afb7-1104b80724fd','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(12111,155947,1,'2021-05-07 05:33:32','2021-05-07 05:33:32','44e76b91-c8e1-42ac-bc6d-bbaabf0701fc','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(12112,155999,1,'2021-05-07 05:33:33','2021-05-07 05:33:33','d063ffdb-3257-4cd4-9c48-29cef831f692','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(12113,156000,1,'2021-05-07 05:33:33','2021-05-07 05:33:33','4c86da72-3aab-4623-b2c9-b2e89c3b48b0','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(12114,156001,1,'2021-05-07 05:33:33','2021-05-07 05:33:33','1a2a2ccf-3c5e-452e-88d9-3e9512926d9e','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(12115,156002,1,'2021-05-07 05:33:33','2021-05-07 05:33:33','f369526e-cf88-417f-9f26-98b61914118b','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(12116,156003,1,'2021-05-07 05:33:33','2021-05-07 05:33:33','a6716771-ab52-4d09-a121-42f8c917bbc8','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(12117,156004,1,'2021-05-07 05:33:33','2021-05-07 05:33:33','afc8ac65-fd06-40f0-9f06-d3d89f4ac92e','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(12118,156010,1,'2021-05-07 05:33:35','2021-05-07 05:33:35','18903c43-e0d7-4d36-8f44-fc1447d5946c','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(12119,156011,1,'2021-05-07 05:33:35','2021-05-07 05:33:35','629f968b-8f31-4451-8bc5-511e86f3f7de','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(12120,156012,1,'2021-05-07 05:33:35','2021-05-07 05:33:35','0c77ac3e-c002-4402-a17f-56abf50be8d8','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(12121,156013,1,'2021-05-07 05:33:35','2021-05-07 05:33:35','e6c0aae9-a8de-47c0-b286-df22cce0a898','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(12122,156065,1,'2021-05-07 05:33:36','2021-05-07 05:33:36','ce426cfc-cb07-49bb-b323-e425410bfa04','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(12123,156066,1,'2021-05-07 05:33:36','2021-05-07 05:33:36','ea80dcf7-2529-45ed-bd05-f72bcbf5a8dc','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(12124,156067,1,'2021-05-07 05:33:36','2021-05-07 05:33:36','2b2c0670-b5be-4091-ab1c-d6c9d6d1dbc5','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(12125,156068,1,'2021-05-07 05:33:36','2021-05-07 05:33:36','ec523d34-fadd-4b59-a6aa-96b1e54883fa','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(12126,156069,1,'2021-05-07 05:33:36','2021-05-07 05:33:36','38f4f547-5834-41b4-863e-06646e6b9eb7','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(12127,156070,1,'2021-05-07 05:33:36','2021-05-07 05:33:36','ebc3ada5-1594-4b21-bd36-e03cd4d32868','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(12128,156076,1,'2021-05-07 05:33:41','2021-05-07 05:33:41','a36ad225-e766-4da4-894e-946611aea888','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(12129,156077,1,'2021-05-07 05:33:41','2021-05-07 05:33:41','b12711fb-dd2a-43b4-acb5-de43840b0a07','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(12130,156078,1,'2021-05-07 05:33:41','2021-05-07 05:33:41','25b93ba6-c9c0-459c-9224-258b64efd318','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(12131,156079,1,'2021-05-07 05:33:41','2021-05-07 05:33:41','bbcb1b26-e490-48c8-9c18-7953bcee8f78','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(12132,156131,1,'2021-05-07 05:33:42','2021-05-07 05:33:42','e07dccc9-7cd1-4813-8372-6e8dc3a69379','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(12133,156132,1,'2021-05-07 05:33:42','2021-05-07 05:33:42','6340385e-22f0-4e02-a2ed-341de7975344','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(12134,156133,1,'2021-05-07 05:33:42','2021-05-07 05:33:42','ec7ab4a9-86d4-4e06-917f-52773c6f34f8','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(12135,156134,1,'2021-05-07 05:33:42','2021-05-07 05:33:42','d32916af-f172-486e-8ecf-e85b93c78a5f','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(12136,156135,1,'2021-05-07 05:33:42','2021-05-07 05:33:42','33186115-d2cf-440c-ab6b-06398d567f97','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(12137,156136,1,'2021-05-07 05:33:42','2021-05-07 05:33:42','7e6f9b15-2a53-41f2-a21b-b7326116e5d6','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(12138,156142,1,'2021-05-07 05:34:13','2021-05-07 05:34:13','7b5357d3-4987-44ad-8a1d-fd65018bcfb9','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(12139,156143,1,'2021-05-07 05:34:13','2021-05-07 05:34:13','7e8a26c2-1d36-48e0-ac8c-2e93de605ae7','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(12140,156144,1,'2021-05-07 05:34:13','2021-05-07 05:34:13','af8fcca5-7955-4739-ad1d-ae21a5aa8fcb','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(12141,156145,1,'2021-05-07 05:34:13','2021-05-07 05:34:13','18513a06-c813-4cb3-b2f6-dc4cb811f775','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(12142,156197,1,'2021-05-07 05:34:14','2021-05-07 05:34:14','50eda042-8306-43ea-873e-268b88fc30a6','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(12143,156198,1,'2021-05-07 05:34:14','2021-05-07 05:34:14','8f842a57-32dd-4465-8d64-c0dccd49ddd1','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(12144,156199,1,'2021-05-07 05:34:14','2021-05-07 05:34:14','d91a8bc9-c9bd-4886-98c0-1c0665a474fa','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(12145,156200,1,'2021-05-07 05:34:14','2021-05-07 05:34:14','2dd1dd32-c36e-45a2-a1e2-c447053f74f9','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(12146,156201,1,'2021-05-07 05:34:14','2021-05-07 05:34:14','26357e92-dbbd-4ba6-8aa8-c4cbe70b9d39','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(12147,156202,1,'2021-05-07 05:34:14','2021-05-07 05:34:14','88391df0-354d-4c42-937c-e4ec78606dc8','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(12148,156208,1,'2021-05-07 05:34:21','2021-05-07 05:34:21','ff68525a-5faf-4d04-9752-d00206204763','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(12149,156209,1,'2021-05-07 05:34:21','2021-05-07 05:34:21','67bad261-1099-4a34-9be0-f4af88ff9dad','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(12150,156210,1,'2021-05-07 05:34:21','2021-05-07 05:34:21','abc76bac-75dd-4673-aad0-e08ff7fa9b3c','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(12151,156211,1,'2021-05-07 05:34:21','2021-05-07 05:34:21','045fa76b-5ccb-4483-9cec-e078e4dfa52d','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(12152,156263,1,'2021-05-07 05:34:21','2021-05-07 05:34:21','ee4ec6ba-80e8-40bc-8ece-d1c00386b7d7','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(12153,156264,1,'2021-05-07 05:34:21','2021-05-07 05:34:21','4e2ebee4-875e-4f9c-9b4a-85506849e62f','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(12154,156265,1,'2021-05-07 05:34:21','2021-05-07 05:34:21','f0bc21c8-f619-444c-b59e-287fda99d3bc','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(12155,156266,1,'2021-05-07 05:34:21','2021-05-07 05:34:21','ce9c29a1-b095-4776-b53e-f3c576d229cb','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(12156,156267,1,'2021-05-07 05:34:21','2021-05-07 05:34:21','b8f73928-4afd-437d-9932-cd1abc95b9c2','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(12157,156268,1,'2021-05-07 05:34:21','2021-05-07 05:34:21','a638a92a-2277-485c-be47-ab7d7a05e6ee','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(12158,156274,1,'2021-05-07 05:34:39','2021-05-07 05:34:39','6a3fab48-d305-4c21-b7a6-326043433c1b','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(12159,156275,1,'2021-05-07 05:34:39','2021-05-07 05:34:39','273da564-e12f-4aab-abd4-4eebcfc33967','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(12160,156276,1,'2021-05-07 05:34:39','2021-05-07 05:34:39','edb8ea49-32e8-4514-a3ff-ffbb66fa5def','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(12161,156277,1,'2021-05-07 05:34:39','2021-05-07 05:34:39','3ae9fd53-44fb-4ab3-8840-f56e935ec3f4','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(12162,156329,1,'2021-05-07 05:34:39','2021-05-07 05:34:39','02f9e000-885e-412e-ae15-acea72edfa48','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(12163,156330,1,'2021-05-07 05:34:39','2021-05-07 05:34:39','1e933918-e6fd-41e1-ab0e-da2f15c2bbc3','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(12164,156331,1,'2021-05-07 05:34:39','2021-05-07 05:34:39','5e31115d-565e-4393-93ba-82d2c711c63d','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(12165,156332,1,'2021-05-07 05:34:39','2021-05-07 05:34:39','24f4ca32-3df1-45b4-92ca-2aeb9e815d39','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(12166,156333,1,'2021-05-07 05:34:39','2021-05-07 05:34:39','f03ef51b-74ec-4e88-8cea-d225bf5bd9d0','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(12167,156334,1,'2021-05-07 05:34:39','2021-05-07 05:34:39','3749d6ad-d48d-459e-a2ce-28d0c2cc15e4','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(12168,156340,1,'2021-05-07 05:34:53','2021-05-07 05:34:53','2510a527-c370-4e86-a10d-4aff66cfa49b','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(12169,156341,1,'2021-05-07 05:34:53','2021-05-07 05:34:53','c1799c67-fc8a-4327-a1ff-5bfc254953c3','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(12170,156342,1,'2021-05-07 05:34:53','2021-05-07 05:34:53','edd0a69b-a295-4ff6-b390-b13f9c69a719','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(12171,156343,1,'2021-05-07 05:34:53','2021-05-07 05:34:53','b63b9e61-12eb-4b84-93a1-87b5d3dabd15','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(12172,156395,1,'2021-05-07 05:34:53','2021-05-07 05:34:53','d47c0a3d-08cf-45ec-8255-4da1eee035fe','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(12173,156396,1,'2021-05-07 05:34:53','2021-05-07 05:34:53','e0c7adf6-ab74-42da-81ff-986324c5d55f','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(12174,156397,1,'2021-05-07 05:34:53','2021-05-07 05:34:53','4302d847-46c1-46fb-bb9a-a69d3717ac70','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(12175,156398,1,'2021-05-07 05:34:53','2021-05-07 05:34:53','87fa95a0-6a75-46c6-bf15-31271f547a3e','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(12176,156399,1,'2021-05-07 05:34:53','2021-05-07 05:34:53','7fa65636-7698-4a4c-95fa-591bdb927a12','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(12177,156400,1,'2021-05-07 05:34:53','2021-05-07 05:34:53','65c7fc4e-1154-48bb-af23-8871751cff53','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(12178,156406,1,'2021-05-07 05:35:08','2021-05-07 05:35:08','cb4492fa-85d9-48f8-b77c-70d904521d9a','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(12179,156407,1,'2021-05-07 05:35:08','2021-05-07 05:35:08','765fd857-8ec9-4610-b55e-9938de7ddd50','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(12180,156408,1,'2021-05-07 05:35:08','2021-05-07 05:35:08','75ead4a1-eb50-4707-945e-c60fe5013c49','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(12181,156409,1,'2021-05-07 05:35:08','2021-05-07 05:35:08','24e21458-4391-4461-b2fd-5847da4eff13','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(12182,156461,1,'2021-05-07 05:35:09','2021-05-07 05:35:09','72177321-5d04-4fe6-b473-a7da0a150f74','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(12183,156462,1,'2021-05-07 05:35:09','2021-05-07 05:35:09','91a7daba-d812-4f89-a34c-70c1dd5a034a','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(12184,156463,1,'2021-05-07 05:35:09','2021-05-07 05:35:09','06798881-bb3d-4f3a-8fbd-3a7ff2c70c59','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(12185,156464,1,'2021-05-07 05:35:09','2021-05-07 05:35:09','b502cf57-c186-4a97-b1c4-dbd1429170a9','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(12186,156465,1,'2021-05-07 05:35:09','2021-05-07 05:35:09','9e063a43-a804-4e29-91b2-be924df99dc2','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(12187,156466,1,'2021-05-07 05:35:09','2021-05-07 05:35:09','4bb8f785-660f-4940-9c74-1f7cb5ead569','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(12188,156472,1,'2021-05-07 05:35:11','2021-05-07 05:35:11','00053762-c2b2-4e57-9fe8-e5aa52fff089','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(12189,156473,1,'2021-05-07 05:35:11','2021-05-07 05:35:11','0fbb8624-b4dc-4f68-8507-7843af4a19c2','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(12190,156474,1,'2021-05-07 05:35:11','2021-05-07 05:35:11','1be2c445-4b6a-43f7-90ac-02a408febce2','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(12191,156475,1,'2021-05-07 05:35:11','2021-05-07 05:35:11','ee1aa92e-6848-4f0c-90aa-8859465f5cf1','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(12192,156527,1,'2021-05-07 05:35:12','2021-05-07 05:35:12','9170048c-9d9d-401a-b75b-d68886b3f47c','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(12193,156528,1,'2021-05-07 05:35:12','2021-05-07 05:35:12','9d627c36-a84a-443d-9522-b6e03af3c626','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(12194,156529,1,'2021-05-07 05:35:12','2021-05-07 05:35:12','aa9b00ef-d9e1-4ec6-a9b1-a4b0aaced6ad','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(12195,156530,1,'2021-05-07 05:35:12','2021-05-07 05:35:12','5841db51-326e-4706-8dce-0c768ffcdc4d','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(12196,156531,1,'2021-05-07 05:35:12','2021-05-07 05:35:12','7b886123-3580-44d6-b0ac-b29ac046d472','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(12197,156532,1,'2021-05-07 05:35:12','2021-05-07 05:35:12','5b64345d-5be1-4242-bf9a-8af3187b581a','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(12198,156538,1,'2021-05-07 05:35:16','2021-05-07 05:35:16','71ff5526-d9e9-48fb-b479-02e105d42c3b','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(12199,156539,1,'2021-05-07 05:35:16','2021-05-07 05:35:16','f86b74d8-c7a1-4ce0-bcd9-f09766516cfb','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(12200,156540,1,'2021-05-07 05:35:16','2021-05-07 05:35:16','dd553cbc-8f4d-4e6e-a465-cf0102a144ab','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(12201,156541,1,'2021-05-07 05:35:16','2021-05-07 05:35:16','60dda504-d910-45b4-ba0f-c1f71fdbcf18','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(12202,156593,1,'2021-05-07 05:35:16','2021-05-07 05:35:16','e87c37c6-63c5-4025-abd0-a6a457ac43da','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(12203,156594,1,'2021-05-07 05:35:16','2021-05-07 05:35:16','25133b45-b607-4e20-b217-cccef6668b53','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(12204,156595,1,'2021-05-07 05:35:16','2021-05-07 05:35:16','c880eabb-baa2-4786-9ee9-8f5e4ce33ae3','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(12205,156596,1,'2021-05-07 05:35:16','2021-05-07 05:35:16','80657e1f-ba0d-4083-a3de-fd40ad1343f6','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(12206,156597,1,'2021-05-07 05:35:16','2021-05-07 05:35:16','488d19ef-acb0-490e-96e3-7625d272cf04','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(12207,156598,1,'2021-05-07 05:35:16','2021-05-07 05:35:16','a4cd0b8a-caed-45f4-b392-8d6c11d8755b','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(12208,156604,1,'2021-05-07 05:35:41','2021-05-07 05:35:41','2289e39c-a072-45ce-a5a6-e6655c481457','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(12209,156605,1,'2021-05-07 05:35:41','2021-05-07 05:35:41','a6f5d4ba-07f7-4f54-88dc-34816b9fe0c0','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(12210,156606,1,'2021-05-07 05:35:41','2021-05-07 05:35:41','8420b91b-dedb-49fd-94ca-a03fc3b9b8e1','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(12211,156607,1,'2021-05-07 05:35:41','2021-05-07 05:35:41','7626267b-c8ce-4dc4-921f-a835fdc0f8ec','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(12212,156659,1,'2021-05-07 05:35:42','2021-05-07 05:35:42','2e21e394-aca8-4999-b114-5ad4116b5331','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(12213,156660,1,'2021-05-07 05:35:42','2021-05-07 05:35:42','85d311e4-0cc2-4101-9d04-7bd5fa7f82f5','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(12214,156661,1,'2021-05-07 05:35:42','2021-05-07 05:35:42','bbfc71ca-643a-4043-a0f8-c835601b1466','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(12215,156662,1,'2021-05-07 05:35:42','2021-05-07 05:35:42','2875d121-29ff-49ab-8e78-9871e1791409','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(12216,156663,1,'2021-05-07 05:35:42','2021-05-07 05:35:42','e31cdd98-17c4-494e-b6bc-fe9dc749aeb8','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(12217,156664,1,'2021-05-07 05:35:42','2021-05-07 05:35:42','b0babf39-0612-4b32-bf8e-bec799972d99','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(12218,156670,1,'2021-05-07 05:36:17','2021-05-07 05:36:17','cd3744b1-1e85-427d-a0fd-3ae1d8f151ba','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(12219,156671,1,'2021-05-07 05:36:17','2021-05-07 05:36:17','7e04a0d7-4eb8-45f5-b6b1-407c8eee76d9','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(12220,156672,1,'2021-05-07 05:36:17','2021-05-07 05:36:17','892c5cf4-5041-499c-9036-5fe906c3d31a','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(12221,156673,1,'2021-05-07 05:36:17','2021-05-07 05:36:17','7614e5d0-128b-413e-b4e0-45fa818b2e83','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(12222,156725,1,'2021-05-07 05:36:18','2021-05-07 05:36:18','cc09794b-5d32-4561-bdc9-4a860fbbde82','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(12223,156726,1,'2021-05-07 05:36:18','2021-05-07 05:36:18','7b2f75bb-6c85-40d3-b018-13f6122d7c09','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(12224,156727,1,'2021-05-07 05:36:18','2021-05-07 05:36:18','b9a421c6-049f-4431-9424-e305dbb3479a','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(12225,156728,1,'2021-05-07 05:36:18','2021-05-07 05:36:18','228bba4e-b060-4588-853f-a5784301bb8e','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(12226,156729,1,'2021-05-07 05:36:18','2021-05-07 05:36:18','d462a220-ef31-4048-8d4f-3a95ce5fa80a','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(12227,156730,1,'2021-05-07 05:36:18','2021-05-07 05:36:18','f9f9bdea-267f-4d2a-9831-b484e28d468f','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(12228,156736,1,'2021-05-07 05:36:38','2021-05-07 05:36:38','01217fa1-8ea6-4f63-a024-c334a404ac05','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(12229,156737,1,'2021-05-07 05:36:38','2021-05-07 05:36:38','05bb7a1d-5214-49c0-ac03-2fed9866dabd','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(12230,156738,1,'2021-05-07 05:36:38','2021-05-07 05:36:38','bf39fc45-633b-4eb1-8bf9-d1664c1f2e86','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(12231,156739,1,'2021-05-07 05:36:38','2021-05-07 05:36:38','8f5a650e-8afa-42f0-8a28-d3af04cadda3','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(12232,156791,1,'2021-05-07 05:36:38','2021-05-07 05:36:38','eda2295e-fcb3-4768-8624-9b6e75dec735','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(12233,156792,1,'2021-05-07 05:36:38','2021-05-07 05:36:38','f012610d-3f43-42ab-adad-d0b14a4f69b4','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(12234,156793,1,'2021-05-07 05:36:38','2021-05-07 05:36:38','3ca3fef8-5682-47e7-aa9e-de15c2497553','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(12235,156794,1,'2021-05-07 05:36:38','2021-05-07 05:36:38','f019464f-07dd-4724-b562-1562fb065c30','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(12236,156795,1,'2021-05-07 05:36:38','2021-05-07 05:36:38','42af19e2-4c29-48a1-99ca-f1155d089027','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(12237,156796,1,'2021-05-07 05:36:38','2021-05-07 05:36:38','c3f8f4ff-dec0-409a-8e22-fbb93c1cf955','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(12238,156803,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','3e35e5ef-2947-4a95-8c6b-79be7f3cbca1','<p>Mental health, alcohol and other drugs and suicide prevention services to support your patient.</p>','My Mental Health Service Navigation',0,'solid',NULL),(12239,156804,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','6191584f-14a2-4856-9cfe-42c0e553d9c4','<p>Up-to-date evidence-based patient assessment, referral and services information. </p>','HealthPathways',0,'solid',NULL),(12240,156805,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','02fe1dbc-05c5-40ab-8928-e9fc51696389','<p>Enabling faster and more streamlined referrals management to Queensland public hospitals. </p>','GP Smart Referrals',0,'solid',NULL),(12241,156806,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','6a69fe81-1429-4c9b-a4f9-7465688d09e7','<p>A free, six-month health program, delivered in partnership with the Queensland Government. </p>','My health for life',0,'solid',NULL),(12242,156858,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','a43982ac-81a6-46fd-adcd-e733fe912e12','<h4><strong>Children\'s Health Queensland Hospital and Health Service</strong></h4>\n<p>More information about referral templates and guidelines for CHQ.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/health-professionals/'),(12243,156859,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','bb4321c9-0a68-4414-a9b8-629360a58c97','<h4><strong>Asthma Australia</strong> </h4>\n<p>Connecting health professionals with the most current asthma management services, resources and opportunities.</p>','Visit the website',0,'solid','https://asthma.org.au/health-professionals/refer/'),(12244,156860,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','91fb67b4-e596-4417-a4c7-0d50c754d22f','<h4><strong>BreastScreen Queensland</strong></h4>\n<p>Information for health professionals and access to GP electronic recommendation forms.</p>','Visit the website',1,'solid','https://www.breastscreen.qld.gov.au/health-professionals.asp'),(12245,156861,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','9b1a2e50-5ab3-45e3-98fc-09ced7f4fa86','<h4><strong>Child and Youth Community Health Service</strong> </h4>\n<p>Uniting a variety of specialist community-based healthcare services and health promotion programs to help young people.</p>','Visit the website',1,'solid','https://www.childrens.health.qld.gov.au/chq/our-services/community-health-services/'),(12246,156862,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','a671f45b-7fba-4010-bcbd-f26dc6dc639f','<h4><strong>Hear and Say</strong></h4>\n<p>Experts with over 25 years’ experience in supporting children and young adults with their hearing, speaking and developmental needs.</p>','Visit the website',1,'solid','https://www.hearandsay.com.au/for-adults/health-professionals/'),(12247,156863,1,'2021-05-07 05:36:41','2021-05-07 05:36:41','b4047e02-6dca-4d37-9b8e-402131bff2f0','<h4><strong>Wesley Breast Clinic </strong></h4>\n<p>The Wesley Breast Clinic has a large team of highly experienced professionals specialising in breast imaging.</p>','Visit the website',1,'solid','http://wesley.com.au/services/clinical-services/breast-clinic/gp-referral'),(12248,156874,1,'2021-05-07 05:36:45','2021-05-07 05:36:45','e7dc6517-d47a-47ab-a8f2-22aa7bbbaa83','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n<p><strong>A/Medical lead surgical services and Director of Surgery<br />MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</strong></p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12249,156875,1,'2021-05-07 05:36:45','2021-05-07 05:36:45','d31b1603-f327-4814-ad10-fff8e69dd810','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12250,156876,1,'2021-05-07 05:36:45','2021-05-07 05:36:45','0c5a5942-b457-4a07-b1f6-4cdcb2c1fd55','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(12251,156877,1,'2021-05-07 05:36:45','2021-05-07 05:36:45','57176293-8394-42d6-810c-5cf3f8df0bcf','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12252,156878,1,'2021-05-07 05:36:45','2021-05-07 05:36:45','1ab0039a-95b7-4bc5-976c-efc5c5251007','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12253,156879,1,'2021-05-07 05:36:45','2021-05-07 05:36:45','c31d21cc-f68c-4de9-ae55-d101083cefea','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(12254,161450,1,'2021-05-13 00:49:48','2021-05-13 00:49:48','f19a268d-3601-4240-894f-97392f29e00b','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n<p><strong>A/Medical lead surgical services and Director of Surgery<br />MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</strong></p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12255,161451,1,'2021-05-13 00:49:48','2021-05-13 00:49:48','ef693f25-25bf-401d-b9dd-9067788acc3e','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12256,161452,1,'2021-05-13 00:49:48','2021-05-13 00:49:48','9c83df69-913c-4719-a063-6685ea98eb8d','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(12257,161453,1,'2021-05-13 00:49:48','2021-05-13 00:49:48','3964ce9a-d071-47af-850f-b72abec04c7a','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12258,161454,1,'2021-05-13 00:49:48','2021-05-13 00:49:48','ef3d57ed-cc63-4763-bece-72fe55d51267','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12259,161455,1,'2021-05-13 00:49:48','2021-05-13 00:49:48','97ed46d4-51e4-45a9-8bf5-114024681bb5','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(12260,161476,1,'2021-05-13 04:11:39','2021-05-13 04:11:39','338632c1-e5c8-40e4-a830-15ad7efe7fc3','<h4>Read our reports and plans</h4>\n<p>For more information about our planning processes, plans and reports, visit our reports and plans page.</p>','View reports and plans',0,'solid',NULL),(12261,161477,1,'2021-05-13 04:11:39','2021-05-13 04:11:39','aac787d5-ac13-41f4-9789-1f92ee2d5d61','<h4>Engage with us</h4>\n<p>Join the conversation and have your say on the health of communities in the North Brisbane and Moreton Bay region.</p>','My voice',1,'solid','https://myvoice.brisbanenorthphn.org.au'),(12262,162120,1,'2021-05-18 00:53:18','2021-05-18 00:53:18','28d69e5e-8d3e-4120-a242-8ac10da26c38','<h4>Service Navigator</h4>\n<p>Service Navigator is a helpline available to health professionals for advice and information about health and community services available throughout Brisbane north and the Moreton Bay Regional Council areas.<strong><br /></strong></p>\n<p><strong>Phone 1800 250 502</strong><br />(8.00 am – 4.00 pm, Monday to Friday)</p>','Learn more',1,'solid','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Service-Navigator-DL-WEB.pdf'),(12263,162121,1,'2021-05-18 00:53:18','2021-05-18 00:53:18','e238b1c7-2c0c-4b2b-b762-cfdeec1fee3f','<h4>My Mental Health Service Navigation</h4>\n<p>For information about mental health and suicide prevention services in the Brisbane north region, contact the My Mental Health Service Navigation team.</p>\n<p><strong>Phone 1800 752 235</strong> (8.30 am – 4.30 pm, Monday to Friday)<br /></p>','Learn more',1,'solid',NULL),(12264,162123,1,'2021-05-18 00:53:18','2021-05-18 00:53:18','b09c1d8b-0b43-4982-8be2-3f41d07c00f3','<h4>1300 MH CALL - Queensland Health</h4>\n<p>A confidential mental health telephone triage service that provides the first point of contact to public mental health services to Queenslanders. It is available 24 hours a day, 7 days a week and will link to the caller’s nearest Queensland Public Mental Health service.</p>\n<p><strong>Phone 1300 642 255</strong></p>','Learn more',1,'solid','https://metronorth.health.qld.gov.au/hospitals-services/mental-health-services/1300-mhcall-1300-64-2255'),(12265,162124,1,'2021-05-18 00:53:18','2021-05-18 00:53:18','4a2586fe-4792-4150-8d5c-cc8f932bc184','<h4>National Health Service Directory</h4>\n<p>The National Health Services Directory (NHSD) is available freely to the public and healthcare providers alike and facilitates access to service information for general practice, pharmacies, hospitals and emergency departments across Australia.</p>','Learn more',1,'solid','https://www.healthdirect.gov.au/australian-health-services'),(12266,162125,1,'2021-05-18 00:53:18','2021-05-18 00:53:18','be06733a-41c2-4c5f-8962-94daeb3f96ad','<h4>Chronic Wounds Directory</h4>\n<p>The directory lists private and public chronic wound management services in the Brisbane north and Moreton Bay region. It also provides a link to a suite of wound management pathways on Brisbane North HealthPathways.</p>','Learn more',1,'solid','https://metronorth.health.qld.gov.au/specialist_service/refer-your-patient/chronic-wounds-directory'),(12267,162126,1,'2021-05-18 00:53:18','2021-05-18 00:53:18','9ac5a6d9-2133-4099-945e-47db8fd5e865','<h4>Queensland Network of Alcohol and Other Drug Agencies Ltd (QNADA)</h4>\n<p>The alcohol and other drugs referral guide helps direct healthcare professionals to locate suitable providers.<br /></p>','Learn more',1,'solid','https://qnada.org.au/service-finder/?fwp_phn_location=brisbane-north'),(12268,162127,1,'2021-05-18 00:53:18','2021-05-18 00:53:18','24e8a224-dce1-46d2-9e1a-03dacd7a8367','<h4>RADAR service</h4>\n<p>The Residential Aged Care District Assessment and Referral (RADAR) Service is a nurse navigator led service facilitating access to hospital based and outreach services for acutely unwell and deteriorating people living in RACFs in the Brisbane north area. </p>\n<p><strong>Phone 1300 072 327</strong> (9.00am–5.00pm, 7 days per week) </p>','Learn more',1,'solid','https://metronorth.health.qld.gov.au/specialist_service/refer-your-patient'),(12269,162128,1,'2021-05-18 00:53:18','2021-05-18 00:53:18','f731068c-cea6-4071-bd60-a70a089b65c7','<h4>The Pharmacy Guild of Australia</h4>\n<p>Pharmacies Australia-wide are expanding the range of health services they provide to their patients, and are now evolving into local health hubs. Search for a pharmacy or a health condition to find out how a local pharmacy can help.</p>','Learn more',1,'solid','https://www.findapharmacy.com.au/'),(12270,162129,1,'2021-05-18 00:53:18','2021-05-18 00:53:18','3bbba42d-e09d-44a6-b345-5a1f3a3eabc9','<h4>Carer Gateway</h4>\n<p>By calling Carer Gateway, you will be connected with a new Australia-wide network of Carer Gateway service providers. </p>','Learn more',1,'solid','https://www.carergateway.gov.au/'),(12271,162130,1,'2021-05-18 00:53:18','2021-05-18 00:53:18','13c55a85-bf72-4271-950b-0476db27bf99','<h4>My Aged Care</h4>\n<p>My Aged Care is the Australian Government\'s starting point on your aged care journey. Find and access the government-funded services you need.</p>','Learn more',1,'solid','https://www.myagedcare.gov.au/'),(12272,162131,1,'2021-05-18 00:53:19','2021-05-18 00:53:19','74800e05-f405-4a9c-81e8-148ce686495e','<h4>13 HEALTH</h4>\n<p>13 HEALTH (13 43 25 84) is a confidential phone service that provides health advice to Queenslanders. Talk to a registered nurse 24 hours a day, 7 days a week for the cost of a local call.</p>','Learn more',1,'solid','https://www.qld.gov.au/health/contacts/advice/13health'),(12273,162132,1,'2021-05-18 00:53:19','2021-05-18 00:53:19','c52da8eb-259c-4dfa-a79c-48bfae6e64fa','<h4>SEQ Murri Service Directory</h4>\n<p>The Murri Service Directory provides a list of culturally appropriate services across a range of health and social needs. </p>\n<p>For more information refer to the <strong><a href=\"https://d1jydvs1x4rbvt.cloudfront.net/downloads/User-Guide.pdf?mtime=20200701120355&amp;focal=none\" target=\"_blank\" rel=\"noreferrer noopener\">user guide</a></strong>.</p>','Learn more',1,'solid','https://d1jydvs1x4rbvt.cloudfront.net/downloads/SEQ-Murri-Service-Directory-v6.0-January-2021.pdf?mtime=20210518105103&focal=none'),(12274,162136,1,'2021-05-18 00:54:18','2021-05-18 00:54:18','cbb178d9-721e-42c1-aacf-86856d0ca51f','<h4>Service Navigator</h4>\n<p>Service Navigator is a helpline available to health professionals for advice and information about health and community services available throughout Brisbane north and the Moreton Bay Regional Council areas.<strong><br /></strong></p>\n<p><strong>Phone 1800 250 502</strong><br />(8.00 am – 4.00 pm, Monday to Friday)</p>','Learn more',1,'solid','https://d1jydvs1x4rbvt.cloudfront.net/downloads/Service-Navigator-DL-WEB.pdf'),(12275,162137,1,'2021-05-18 00:54:18','2021-05-18 00:54:18','16e434bd-f27d-49a8-bbd8-be39e9c95dcc','<h4>My Mental Health Service Navigation</h4>\n<p>For information about mental health and suicide prevention services in the Brisbane north region, contact the My Mental Health Service Navigation team.</p>\n<p><strong>Phone 1800 752 235</strong> (8.30 am – 4.30 pm, Monday to Friday)<br /></p>','Learn more',1,'solid',NULL),(12276,162139,1,'2021-05-18 00:54:18','2021-05-18 00:54:18','d0087587-2c34-443a-93c3-3384cd60cda2','<h4>1300 MH CALL - Queensland Health</h4>\n<p>A confidential mental health telephone triage service that provides the first point of contact to public mental health services to Queenslanders. It is available 24 hours a day, 7 days a week and will link to the caller’s nearest Queensland Public Mental Health service.</p>\n<p><strong>Phone 1300 642 255</strong></p>','Learn more',1,'solid','https://metronorth.health.qld.gov.au/hospitals-services/mental-health-services/1300-mhcall-1300-64-2255'),(12277,162140,1,'2021-05-18 00:54:18','2021-05-18 00:54:18','5c056269-3f4a-4ec7-bbc6-2da8da231ebe','<h4>National Health Service Directory</h4>\n<p>The National Health Services Directory (NHSD) is available freely to the public and healthcare providers alike and facilitates access to service information for general practice, pharmacies, hospitals and emergency departments across Australia.</p>','Learn more',1,'solid','https://www.healthdirect.gov.au/australian-health-services'),(12278,162141,1,'2021-05-18 00:54:18','2021-05-18 00:54:18','09da326a-1690-48e2-b261-c8368fb92d03','<h4>Chronic Wounds Directory</h4>\n<p>The directory lists private and public chronic wound management services in the Brisbane north and Moreton Bay region. It also provides a link to a suite of wound management pathways on Brisbane North HealthPathways.</p>','Learn more',1,'solid','https://metronorth.health.qld.gov.au/specialist_service/refer-your-patient/chronic-wounds-directory'),(12279,162142,1,'2021-05-18 00:54:18','2021-05-18 00:54:18','3858f2f9-88f1-4768-ae94-11322f0e06a4','<h4>Queensland Network of Alcohol and Other Drug Agencies Ltd (QNADA)</h4>\n<p>The alcohol and other drugs referral guide helps direct healthcare professionals to locate suitable providers.<br /></p>','Learn more',1,'solid','https://qnada.org.au/service-finder/?fwp_phn_location=brisbane-north'),(12280,162143,1,'2021-05-18 00:54:18','2021-05-18 00:54:18','447d2273-7202-4d68-ad3f-b71578eb86ad','<h4>RADAR service</h4>\n<p>The Residential Aged Care District Assessment and Referral (RADAR) Service is a nurse navigator led service facilitating access to hospital based and outreach services for acutely unwell and deteriorating people living in RACFs in the Brisbane north area. </p>\n<p><strong>Phone 1300 072 327</strong> (9.00am–5.00pm, 7 days per week) </p>','Learn more',1,'solid','https://metronorth.health.qld.gov.au/specialist_service/refer-your-patient'),(12281,162144,1,'2021-05-18 00:54:18','2021-05-18 00:54:18','aed25a92-edc3-47df-a1a8-647cf4ab0066','<h4>The Pharmacy Guild of Australia</h4>\n<p>Pharmacies Australia-wide are expanding the range of health services they provide to their patients, and are now evolving into local health hubs. Search for a pharmacy or a health condition to find out how a local pharmacy can help.</p>','Learn more',1,'solid','https://www.findapharmacy.com.au/'),(12282,162145,1,'2021-05-18 00:54:18','2021-05-18 00:54:18','bf63882d-6f54-4602-be5e-ef0f9f7e1023','<h4>Carer Gateway</h4>\n<p>By calling Carer Gateway, you will be connected with a new Australia-wide network of Carer Gateway service providers. </p>','Learn more',1,'solid','https://www.carergateway.gov.au/'),(12283,162146,1,'2021-05-18 00:54:18','2021-05-18 00:54:18','30424dbb-56a1-4ca6-b961-6b4ccd6747ea','<h4>My Aged Care</h4>\n<p>My Aged Care is the Australian Government\'s starting point on your aged care journey. Find and access the government-funded services you need.</p>','Learn more',1,'solid','https://www.myagedcare.gov.au/'),(12284,162147,1,'2021-05-18 00:54:18','2021-05-18 00:54:18','fe4f8882-8006-4c91-bcca-21830b885d63','<h4>13 HEALTH</h4>\n<p>13 HEALTH (13 43 25 84) is a confidential phone service that provides health advice to Queenslanders. Talk to a registered nurse 24 hours a day, 7 days a week for the cost of a local call.</p>','Learn more',1,'solid','https://www.qld.gov.au/health/contacts/advice/13health'),(12285,162148,1,'2021-05-18 00:54:18','2021-05-18 00:54:18','ddbc5319-e56c-4d36-8daf-d779c9b91ac3','<h4>SEQ Murri Service Directory</h4>\n<p>The Murri Service Directory provides a list of culturally appropriate services across a range of health and social needs. </p>\n<p>For more information refer to the <strong><a href=\"https://d1jydvs1x4rbvt.cloudfront.net/downloads/User-Guide.pdf?mtime=20200701120355&amp;focal=none\" target=\"_blank\" rel=\"noreferrer noopener\">user guide</a></strong>.</p>','Learn more',1,'solid','https://d1jydvs1x4rbvt.cloudfront.net/downloads/SEQ-Murri-Service-Directory-v6.0-January-2021.pdf?mtime=20210518105103&focal=none'),(12286,162442,1,'2021-05-18 23:41:16','2021-05-18 23:41:16','4b08b521-c3ec-4129-94df-6fab28e15f36','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n<p><strong>A/Medical lead surgical services and Director of Surgery<br />MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</strong></p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12287,162443,1,'2021-05-18 23:41:16','2021-05-18 23:41:16','e689de8a-49db-4f0d-bcc5-154a89a96931','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12288,162444,1,'2021-05-18 23:41:16','2021-05-18 23:41:16','566e14ea-5b0f-4d67-8468-6c978a0aebba','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(12289,162445,1,'2021-05-18 23:41:16','2021-05-18 23:41:16','e0042021-720c-4e3b-8266-cbd47154c2c5','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12290,162446,1,'2021-05-18 23:41:16','2021-05-18 23:41:16','5d88f0e8-e23c-4513-8bca-cecda847d429','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12291,162447,1,'2021-05-18 23:41:16','2021-05-18 23:41:16','a23567f7-5cd1-4fdf-9329-704ae96e769b','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(12292,162527,1,'2021-05-19 01:15:22','2021-05-19 01:15:33','f7b06e75-214a-4ffe-b0cb-b29e61c1dede','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n<p><strong>A/Medical lead surgical services and Director of Surgery<br />MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</strong></p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12293,162528,1,'2021-05-19 01:15:22','2021-05-19 01:15:33','409c0927-a4b8-448b-ba56-d5f0dad4203f','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12294,162529,1,'2021-05-19 01:15:22','2021-05-19 01:15:33','18a5babe-7675-4290-86ba-cce2a52d80a4','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(12295,162530,1,'2021-05-19 01:15:22','2021-05-19 01:15:33','2807fcb6-0b4b-45fc-96cf-0ee4d7d8585b','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12296,162531,1,'2021-05-19 01:15:22','2021-05-19 01:15:33','30a4192f-94c4-4120-ad5b-03aa6479fdc9','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12297,162532,1,'2021-05-19 01:15:22','2021-05-19 01:15:33','cd7cbb86-9192-4a24-b42a-da098e15dd2e','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(12298,162546,1,'2021-05-19 01:15:53','2021-05-19 01:15:53','1fa2d899-2fb9-44b8-8f21-a2d2f26c3ffc','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n<p><strong>A/Medical lead surgical services and Director of Surgery<br />MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</strong></p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12299,162547,1,'2021-05-19 01:15:53','2021-05-19 01:15:53','920cef55-0eed-4375-870d-d2c5eb9a1def','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12300,162548,1,'2021-05-19 01:15:53','2021-05-19 01:15:53','08b15307-125a-4eed-949d-48074e53a6ce','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(12301,162549,1,'2021-05-19 01:15:53','2021-05-19 01:15:53','857b55d7-43ea-4925-97ab-164af646dbe0','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12302,162550,1,'2021-05-19 01:15:53','2021-05-19 01:15:53','a156f78c-e7b6-48c8-b240-eae4e539c2f9','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12303,162551,1,'2021-05-19 01:15:53','2021-05-19 01:15:53','fb09e24d-9e53-4de3-8dc7-fa57cbef9279','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(12304,162566,1,'2021-05-19 01:15:54','2021-05-19 01:15:54','a0655492-5b2d-4177-9479-4e41b99caa00','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n<p><strong>A/Medical lead surgical services and Director of Surgery<br />MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</strong></p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12305,162567,1,'2021-05-19 01:15:54','2021-05-19 01:15:54','59067476-8a58-43fd-91ec-36cbfad1ddd1','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12306,162568,1,'2021-05-19 01:15:54','2021-05-19 01:15:54','0579bd28-e3bd-4f58-aeaa-ad5894ef16b4','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(12307,162569,1,'2021-05-19 01:15:54','2021-05-19 01:15:54','1dd7b608-6c68-4826-b6cc-58150b0be20f','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12308,162570,1,'2021-05-19 01:15:54','2021-05-19 01:15:54','116a2ac9-0647-4a2c-9b98-3f11a761974a','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12309,162571,1,'2021-05-19 01:15:54','2021-05-19 01:15:54','c0ce189f-bbd0-49dd-8d04-3d74f942f619','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(12310,162586,1,'2021-05-19 01:16:21','2021-05-19 01:17:06','e2c8c58b-b461-49ec-9a81-7d6ee2d7b583','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n<p><strong>A/Medical lead surgical services and Director of Surgery<br />MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</strong></p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12311,162587,1,'2021-05-19 01:16:21','2021-05-19 01:17:06','403013f5-015b-4df1-9dc4-467f90ead284','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12312,162588,1,'2021-05-19 01:16:21','2021-05-19 01:17:06','2077cb02-69ef-416e-8fcd-0b50f14b65f1','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(12313,162589,1,'2021-05-19 01:16:21','2021-05-19 01:17:06','59523884-dd84-40e0-b640-3ec72bd2c11c','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12314,162590,1,'2021-05-19 01:16:21','2021-05-19 01:17:06','941c5e50-cfa8-45c9-97ac-ff545ad6737a','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12315,162591,1,'2021-05-19 01:16:21','2021-05-19 01:17:06','75686387-d2a1-4d85-a741-91321dc16428','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(12316,162605,1,'2021-05-19 01:17:16','2021-05-19 01:17:16','56ccff7a-6120-4dd6-93e3-1f641f323812','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n<p><strong>A/Medical lead surgical services and Director of Surgery<br />MBBS.MS, Dip (Lap surgery) FRACS, MRCS, 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Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12320,162609,1,'2021-05-19 01:17:16','2021-05-19 01:17:16','0773d391-85b1-4b27-bc82-44aa54b4f807','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12321,162610,1,'2021-05-19 01:17:16','2021-05-19 01:17:16','2892a931-e503-48e4-85fe-e42f51233bf8','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(12322,162625,1,'2021-05-19 01:17:17','2021-05-19 01:17:17','11a770d4-f918-4645-b059-0d28fe7df082','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n<p><strong>A/Medical lead surgical services and Director of Surgery<br />MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</strong></p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12323,162626,1,'2021-05-19 01:17:17','2021-05-19 01:17:17','b7e33180-a7f3-4ea0-9606-6416540525cd','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12324,162627,1,'2021-05-19 01:17:17','2021-05-19 01:17:17','bce9c695-03c8-4581-b382-c7340d3ec8c1','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(12325,162628,1,'2021-05-19 01:17:17','2021-05-19 01:17:17','62f1f60c-1843-4c48-a387-3852f1112b12','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12326,162629,1,'2021-05-19 01:17:17','2021-05-19 01:17:17','716835ec-e6fe-480e-89c1-d060bce32662','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12327,162630,1,'2021-05-19 01:17:17','2021-05-19 01:17:17','d8514475-0ae2-413d-b438-daed43747269','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(12328,162645,1,'2021-05-19 01:17:53','2021-05-19 01:17:53','d98f5e43-8622-43cb-8d80-3a0d9eef0dae','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n<p><strong>A/Medical lead surgical services and Director of Surgery<br />MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</strong></p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12329,162646,1,'2021-05-19 01:17:53','2021-05-19 01:17:53','ee11cd67-5fd0-4f48-b863-02a52878668b','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12330,162647,1,'2021-05-19 01:17:53','2021-05-19 01:17:53','e8d6f7ac-2da5-4d2a-a62e-3ede3ca7beb3','<h5><strong>Dr Vinay 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01:20:01','5db6bbaa-7122-4992-a768-7889a8004129','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12362,162748,1,'2021-05-19 01:19:54','2021-05-19 01:20:01','cb1349ac-35a7-4cc0-904a-b99462115caf','<h5><strong>Dr Boris Strekozov</strong></h5>\n<p><strong>MD, FRACS</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12363,162749,1,'2021-05-19 01:19:54','2021-05-19 01:20:01','ab4304e1-bdbf-4b3e-81cc-39975b2865ab','<h5><strong>Dr Dinesh Ratnapala</strong></h5>\n<p><strong>Joining the team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(12364,162763,1,'2021-05-19 01:20:05','2021-05-19 01:20:05','6a9bd7d7-e831-49d7-8b0e-e4f2ebad7cb0','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n<p><strong>A/Medical lead surgical services and Director of Surgery<br />MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</strong></p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12365,162764,1,'2021-05-19 01:20:05','2021-05-19 01:20:05','c81c0402-2992-4d64-b645-b1876858bb42','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12366,162765,1,'2021-05-19 01:20:05','2021-05-19 01:20:05','63cf9fe0-8e60-43e2-a2ba-0abd8a3468fb','<h5><strong>Dr Vinay 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Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12378,162805,1,'2021-05-19 01:20:10','2021-05-19 01:20:10','a3cfab70-8c32-4e88-aa8e-017a6a63ca65','<h5><strong>Dr Vinay Gounder</strong></h5>\n<p><strong>MBBS.FRACS</strong></p>\n<p><em>General, Breast, Endocrine and Oncoplastic</em></p>',NULL,0,'solid',NULL),(12379,162806,1,'2021-05-19 01:20:10','2021-05-19 01:20:10','045c99c6-7407-49b1-98fe-3e41fdddc0f3','<h5><strong>Dr Daniel Mehanna</strong></h5>\n<p><strong>MBBS, BSc(med), FRACS, Diploma Laparoscopic Surgery</strong></p>\n<p><em>General and Laparoscopic surgery, Thyroid, Colorectal, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12380,162807,1,'2021-05-19 01:20:10','2021-05-19 01:20:10','3f761cac-ffcb-49d4-a0a4-654e697bf3dd','<h5><strong>Dr Boris 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/></p>',NULL,0,'solid',NULL),(12400,162879,1,'2021-05-19 01:25:20','2021-05-19 01:25:20','9864918d-54b4-45cb-914c-5b134417ac11','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n<p><strong>A/Medical lead surgical services and Director of Surgery<br />MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</strong></p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12401,162880,1,'2021-05-19 01:25:20','2021-05-19 01:25:20','1e025863-b41c-4c47-83c2-e79f10185c52','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12402,162881,1,'2021-05-19 01:25:20','2021-05-19 01:25:20','648369bb-f01f-4c01-9e79-61fcc6d45ef4','<h5><strong>Dr Vinay 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team in May 2021</strong></p>\n<p><em>General surgery, Laparoscopic surgery, Breast surgery and Colorectal Diagnostic and Therapeutic Endo Colonoscopy</em><br /></p>',NULL,0,'solid',NULL),(12406,162898,1,'2021-05-19 01:26:11','2021-05-19 01:29:31','e56027bf-6fea-4e6c-9a16-454a2c0da74b','<h5><strong>Dr Rasika Hendahewa</strong></h5>\n<p><strong>A/Medical lead surgical services and Director of Surgery<br />MBBS.MS, Dip (Lap surgery) FRACS, MRCS, FICS</strong></p>\n<p><em>General, Breast, Endocrine, Colorectal, Anti-reflux, Complex Hernia, Paediatric Hernia, Diagnostic and Therapeutic Endo Colonoscopy</em></p>',NULL,0,'solid',NULL),(12407,162899,1,'2021-05-19 01:26:11','2021-05-19 01:29:31','eb764ed4-d754-4a3a-8b33-8246b2f9645a','<h5><strong>Dr Sujith Ratnayake</strong></h5>\n<p><strong>MBBS.MD, FRACS</strong></p>\n<p><em>General Surgery, Breast, Endocrine, Colorectal, Varicose Veins, Complex Hernia, Diagnostic and Therapeutic Endo 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03:10:53','cdcdd57a-1cba-4f44-81a8-9aa7702dfdaf','<p class=\"mb-24\">suicide</p>','<p>conver-<br />sations</p>'),(262,45191,1,'2021-09-10 03:10:53','2021-09-10 03:10:53','f4672e32-7ce7-4c7a-8b40-a7c9846cd1b4','no. 3\'s','no. 2\'s'),(263,45192,1,'2021-09-10 03:10:53','2021-09-10 03:10:53','d822bc6c-735b-4180-b8f1-9767a18206ea','<p>family <br />violence</p>','<p>culture <br />change</p>'),(264,45193,1,'2021-09-10 03:10:53','2021-09-10 03:10:53','bb7f4306-92a4-46a9-9174-da7ce602ac17','<p>stagnated <br />growth</p>','<p>empathy <br />and care</p>'),(270,45201,1,'2021-09-10 03:11:43','2021-09-10 03:11:43','17a76f0e-f0d2-41c1-bfb8-881d6cfaaae4','<p>same-<br />same</p>','<p>inspi-<br />ration</p>'),(271,45202,1,'2021-09-10 03:11:43','2021-09-10 03:11:43','96c63ed0-02bb-4684-9313-9d009edb348d','no. 3\'s','no. 2\'s'),(272,45203,1,'2021-09-10 03:11:43','2021-09-10 03:11:43','7d99b5c7-d4a0-4f55-81d6-098689a4fe32','<p>family <br />violence</p>','<p>culture <br 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The Queensland Government commissioned us to develop a campaign to build awareness of domestic and family violence and the support available.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(305,18080,1,'2021-06-03 06:12:30','2021-06-03 06:12:30','c71922d9-325c-401a-aa2b-be8877a01f36',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(306,18081,1,'2021-06-03 06:12:30','2021-06-03 06:12:30','0f524285-0f9b-4398-bea8-151b330a16aa',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(307,18082,1,'2021-06-03 06:12:30','2021-06-03 06:12:30','3030a925-012e-4c76-ba3f-a6a2ae1c6756',NULL,NULL,NULL,NULL,'Vivamus sagittis lacus vel augue laoreet faucibus dolor auctor.','Nullam id dolor id nibh ultricies vehicula ut id elit. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Praesent magna, vel scelerisque nisl consectetur et.\n\nCras justo odio, dapibus ac facilisis in, egestas eget quam. Donec id elit non mi porta gravida at eget metus. Integer venenatis dapibus posuere velit aliquet.\n\nMorbi leo risus, porta ac consectetur ac, vestibulum at eros. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Donec id elit non mi porta gravid.','left',NULL,NULL),(321,18098,1,'2021-06-03 06:13:45','2021-06-03 06:13:45','20ddddbc-c885-4f59-996a-29587ee55ff7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(322,18099,1,'2021-06-03 06:13:45','2021-06-03 06:13:45','b36d23d0-6a8e-4a3c-8273-dda7b529190b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(323,18100,1,'2021-06-03 06:13:45','2021-06-03 06:13:45','51bd89c1-1a39-48b2-85bb-feb7b1fedf3f','Challenge','To slow the spread of COVID-19, people were spending more time at home. But for some, home isn\'t the safe place it should be. The Queensland Government commissioned us to develop a campaign to build awareness of domestic and family violence and the support available.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(324,18101,1,'2021-06-03 06:13:45','2021-06-03 06:13:45','7d5072ff-85f3-4585-b58e-1e529808647c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(325,18102,1,'2021-06-03 06:13:45','2021-06-03 06:13:45','7fda4bdb-6b52-4761-8977-38ffd994f70a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(326,18103,1,'2021-06-03 06:13:45','2021-06-03 06:13:45','8a71117e-45bb-4e38-acb7-b1ee54acb4f9',NULL,NULL,NULL,NULL,'Vivamus sagittis lacus vel augue laoreet faucibus dolor auctor.','Nullam id dolor id nibh ultricies vehicula ut id elit. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. Praesent magna, vel scelerisque nisl consectetur et.\n\nCras justo odio, dapibus ac facilisis in, egestas eget quam. Donec id elit non mi porta gravida at eget metus. Integer venenatis dapibus posuere velit aliquet.\n\nMorbi leo risus, porta ac consectetur ac, vestibulum at eros. Fusce dapibus, tellus ac cursus commodo, tortor mauris condimentum nibh, ut fermentum massa justo sit amet risus. Donec id elit non mi porta gravid.','left',NULL,NULL),(448,18339,1,'2021-06-09 23:34:56','2021-06-09 23:34:56','5f05d2c7-c22d-4292-9d31-3be68918fab7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(449,18340,1,'2021-06-09 23:34:56','2021-06-09 23:34:56','1782b255-15d3-4c93-990b-8f5b8d9816b6','Challenge','Water and waste treatment are essential services and flushing the wrong items down the toilet costs Queensland Urban Utilities $200 million every year. Urban Utilities asked us to think of an original, creative campaign idea that would resonate with Queensland families. Our solution was the No. 3 campaign.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(450,18341,1,'2021-06-09 23:34:56','2021-06-09 23:34:56','2cb1286f-68e1-4c8c-a60c-250a57840aca',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(451,18342,1,'2021-06-09 23:34:56','2021-06-09 23:34:56','a774f546-ae4d-40ed-9b3d-f8d4bf29619b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(452,18343,1,'2021-06-09 23:34:56','2021-06-09 23:34:56','83a94d68-5f9d-4aaf-b07d-7fb687a6e67a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(453,18344,1,'2021-06-09 23:34:56','2021-06-09 23:34:56','c5a39262-2fe2-4ed1-a44a-c6a8bd620462',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(454,18345,1,'2021-06-09 23:34:56','2021-06-09 23:34:56','2eff38cb-485b-4783-9c10-faa560323c5c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(455,18346,1,'2021-06-09 23:34:56','2021-06-09 23:34:56','64f9a9b4-b023-4de9-8631-cd574be6ebd7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(456,18347,1,'2021-06-09 23:34:56','2021-06-09 23:34:56','106dd5b5-94f6-4c18-bc6e-49bb9a2b1a08',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(457,18349,1,'2021-06-09 23:35:01','2021-06-09 23:35:01','d2e68e56-86c2-4bbc-9b06-2139fb8eea42',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(458,18350,1,'2021-06-09 23:35:01','2021-06-09 23:35:01','8a71a0a0-114c-4fc9-bbb4-de57b211bec9','Challenge','Water and waste treatment are essential services and flushing the wrong items down the toilet costs Queensland Urban Utilities $200 million every year. Urban Utilities asked us to think of an original, creative campaign idea that would resonate with Queensland families. Our solution was the No. 3 campaign.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(459,18351,1,'2021-06-09 23:35:01','2021-06-09 23:35:01','83ebf6a3-a6f2-4e8d-93cc-5d3c21a6e81d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(460,18352,1,'2021-06-09 23:35:01','2021-06-09 23:35:01','a8e6572a-d3a2-412f-a1aa-6bdff09eb7a3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(461,18353,1,'2021-06-09 23:35:01','2021-06-09 23:35:01','0434da69-8a7b-4455-a336-80ca9a0916dc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(462,18354,1,'2021-06-09 23:35:01','2021-06-09 23:35:01','5abfa244-8892-4ce5-ae8d-093cc49e378d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(463,18355,1,'2021-06-09 23:35:01','2021-06-09 23:35:01','d0fdb307-27b7-4483-a101-9d916393724a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(464,18356,1,'2021-06-09 23:35:01','2021-06-09 23:35:01','52dae96e-50e5-44cd-977c-106bb9a10f93',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(465,18357,1,'2021-06-09 23:35:01','2021-06-09 23:35:01','3452740c-837f-4bae-adb1-d8eb10286922',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(476,18370,1,'2021-06-09 23:36:05','2021-06-09 23:36:05','cccd516b-3f74-4f70-8742-b33aed349b48',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(477,18371,1,'2021-06-09 23:36:05','2021-06-09 23:36:05','ad877e59-fdc4-4519-96ba-36d1c1fded26','Challenge','Suicide take around eight Australians from us every day and it needs to stop. Brisbane North PHN commissioned us to join the fight against suicide and produce a powerful digital campaign, speaking to people at risk of suicide and to their friends and family.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(574,18539,1,'2021-06-09 23:44:53','2021-06-09 23:44:53','793663d4-6350-4e6a-8f36-dc1db7f8feed',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(575,18540,1,'2021-06-09 23:44:53','2021-06-09 23:44:53','a2b36dc0-add9-4e61-ac67-5d5c1d6b04c5','Challenge','Suicide take around eight Australians from us every day and it needs to stop. Brisbane North PHN commissioned us to join the fight against suicide and produce a powerful digital campaign, speaking to people at risk of suicide and to their friends and family.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(576,18541,1,'2021-06-09 23:44:53','2021-06-09 23:44:53','13a66760-1234-49e3-ad9c-0630960dfcb9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(577,18542,1,'2021-06-09 23:44:53','2021-06-09 23:44:53','5b04044f-db18-4f9d-a22e-57a9baa1ae65',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(578,18543,1,'2021-06-09 23:44:53','2021-06-09 23:44:53','114a776f-7d2c-4936-94c1-b2ebef2b1a04',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(579,18545,1,'2021-06-09 23:44:53','2021-06-09 23:44:53','62504a1c-0c36-4bb2-abbc-0a15b433c341',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(580,18551,1,'2021-06-09 23:44:59','2021-06-09 23:44:59','88c0f312-cf16-4273-a84c-ab5da28155ab',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(581,18552,1,'2021-06-09 23:44:59','2021-06-09 23:44:59','f568837d-ac88-4e2e-991f-e046039b5090','Challenge','Suicide take around eight Australians from us every day and it needs to stop. Brisbane North PHN commissioned us to join the fight against suicide and produce a powerful digital campaign, speaking to people at risk of suicide and to their friends and family.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(582,18553,1,'2021-06-09 23:44:59','2021-06-09 23:44:59','a88bc189-25d8-4cee-9e8b-31e0355bf601',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(583,18554,1,'2021-06-09 23:44:59','2021-06-09 23:44:59','9f332d42-b340-4621-ba1f-58c75bd0ef47',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(584,18555,1,'2021-06-09 23:44:59','2021-06-09 23:44:59','a93d5a8f-b72d-428e-8877-9bc036e6c9a6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(585,18557,1,'2021-06-09 23:45:00','2021-06-09 23:45:00','be463a71-6358-4df9-879c-656b40203552',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(586,18563,1,'2021-06-09 23:45:21','2021-06-09 23:45:21','c26a89dd-31f5-4f95-9ca2-83085657b573',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(587,18564,1,'2021-06-09 23:45:21','2021-06-09 23:45:21','9036acd6-68d2-4ddb-b611-c673897cdfa3','Challenge','Water and waste treatment are essential services and flushing the wrong items down the toilet costs Queensland Urban Utilities $200 million every year. Urban Utilities asked us to think of an original, creative campaign idea that would resonate with Queensland families. Our solution was the No. 3 campaign.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(588,18565,1,'2021-06-09 23:45:21','2021-06-09 23:45:21','72fcb75b-815b-4d60-83ce-373542f52225',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(589,18566,1,'2021-06-09 23:45:21','2021-06-09 23:45:21','906889a7-0fbc-4afd-a651-f66fa037a33d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(590,18567,1,'2021-06-09 23:45:21','2021-06-09 23:45:21','f44432b3-26df-4af6-9de4-a3d13b6d938d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(591,18568,1,'2021-06-09 23:45:21','2021-06-09 23:45:21','9fb48eaa-5924-4340-be87-5a535d603eb6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(592,18569,1,'2021-06-09 23:45:21','2021-06-09 23:45:21','0a8b6ffb-02f9-4578-b142-17b194e73c82',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(593,18570,1,'2021-06-09 23:45:21','2021-06-09 23:45:21','e09408ff-4b79-4a4c-abd7-bf3bf89bcdf0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(594,18571,1,'2021-06-09 23:45:21','2021-06-09 23:45:21','50295aef-3981-4d7a-af39-40c4ce375a3d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(595,18573,1,'2021-06-09 23:45:55','2021-06-09 23:45:55','f5e258d3-947a-4ad7-bfcf-360a7ae4b865',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(596,18574,1,'2021-06-09 23:45:55','2021-06-09 23:45:55','8d9f0e63-0c52-4d55-8488-3bfa6b08b764','Challenge','Suicide take around eight Australians from us every day and it needs to stop. Brisbane North PHN commissioned us to join the fight against suicide and produce a powerful digital campaign, speaking to people at risk of suicide and to their friends and family.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(597,18575,1,'2021-06-09 23:45:55','2021-06-09 23:45:55','4b087658-554e-49cf-9eb4-fd4db831047a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(598,18576,1,'2021-06-09 23:45:55','2021-06-09 23:45:55','99336a06-aab7-4191-894b-91e3be744c22',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(599,18577,1,'2021-06-09 23:45:55','2021-06-09 23:45:55','84eaa03a-ffe0-4b95-90fc-03363101989f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(600,18579,1,'2021-06-09 23:45:55','2021-06-09 23:45:55','483eaf97-9d9c-4966-aa5e-348faa4247aa',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(638,18627,1,'2021-06-09 23:50:04','2021-06-09 23:50:04','e347d2a2-d62b-4502-afa0-a781c5792717',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(639,18628,1,'2021-06-09 23:50:04','2021-06-09 23:50:04','18c3f441-602f-403d-b7eb-fe77cd7a9e3d','Challenge','Market research in 2015 was showing the anti-vax movement was taking hold.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(640,18629,1,'2021-06-09 23:50:04','2021-06-09 23:50:04','ecb18e1b-3a57-444e-b62f-82b503d6c514',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(641,18630,1,'2021-06-09 23:50:04','2021-06-09 23:50:04','f26c2a28-b7ca-4aa0-9398-d346cb21c0f1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(642,18631,1,'2021-06-09 23:50:04','2021-06-09 23:50:04','ea11b704-2df1-4ae4-ae52-32ec75f9ad25',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(643,18633,1,'2021-06-09 23:50:10','2021-06-09 23:50:10','3df6a384-77d5-4298-ace7-376066aa7eb4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(644,18634,1,'2021-06-09 23:50:10','2021-06-09 23:50:10','5f974a02-a450-456c-91e3-c8e0fe21fe1d','Challenge','Market research in 2015 was showing the anti-vax movement was taking hold.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(645,18635,1,'2021-06-09 23:50:10','2021-06-09 23:50:10','5523e8c3-1bd0-4838-8959-eee7eab3272a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(646,18636,1,'2021-06-09 23:50:10','2021-06-09 23:50:10','c87c4cac-6d8a-4e72-ada9-88eb8b737ee2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(647,18637,1,'2021-06-09 23:50:10','2021-06-09 23:50:10','2bf5d33d-9a29-4f3c-aed9-781a62e084e4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(972,19015,1,'2021-06-10 01:54:29','2021-06-10 01:54:29','f955d6ee-9c51-4816-b385-82f36f841315',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(973,19017,1,'2021-06-10 01:54:29','2021-06-10 01:54:29','68e58a25-2f60-4cc4-a68d-5be808e82c94','Challenge','As a leading global producer of electric vehicle chargers, Tritium is Brisbane’s most exciting start-up and is now firmly in the global big league.\n\nTritium commissioned us to update their brand—to put their internal culture of creativity and innovation on display and to share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(974,19018,1,'2021-06-10 01:54:29','2021-06-10 01:54:29','664f778b-1555-45d2-9383-4277c8748304',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(975,19019,1,'2021-06-10 01:54:29','2021-06-10 01:54:29','f847f1a3-9d7b-404f-8a7a-3b32a9dac9bc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(976,19020,1,'2021-06-10 01:54:29','2021-06-10 01:54:29','d786267c-75c3-475d-ab1c-00f6c2467a86',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(977,19021,1,'2021-06-10 01:54:29','2021-06-10 01:54:29','591dc074-58c8-4cec-8345-176dba1dee26',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(978,19022,1,'2021-06-10 01:54:29','2021-06-10 01:54:29','57e8c90e-2ddc-463f-892d-96f8444d00c7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(979,19023,1,'2021-06-10 01:54:29','2021-06-10 01:54:29','1d23906b-5c10-497e-bfb5-d8a39b062251',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(980,19024,1,'2021-06-10 01:54:29','2021-06-10 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01:54:29','2aff9c9b-ac08-4d3a-bf6e-a78ad3c5da85',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(988,19032,1,'2021-06-10 01:54:29','2021-06-10 01:54:29','c37b1c77-ca93-4d05-90dd-f298cd5116af',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(989,19034,1,'2021-06-10 01:54:38','2021-06-10 01:54:38','38c1a4e8-e4b0-488e-9167-db1cb730d16c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(990,19036,1,'2021-06-10 01:54:38','2021-06-10 01:54:38','2f79d1c1-f7e5-4b94-91f8-373fa71ed021','Challenge','As a leading global producer of electric vehicle chargers, Tritium is Brisbane’s most exciting start-up and is now firmly in the global big league.\n\nTritium commissioned us to update their brand—to put their internal culture of creativity and innovation on display and to share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(991,19037,1,'2021-06-10 01:54:38','2021-06-10 01:54:38','f71d25a9-ffe2-43a9-a23e-8cd372e59399',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(992,19038,1,'2021-06-10 01:54:38','2021-06-10 01:54:38','33f390b3-5e69-471f-924b-3ed3e80a4790',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(993,19039,1,'2021-06-10 01:54:38','2021-06-10 01:54:38','30a5b267-84f2-412c-a239-ef91cd56fa09',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(994,19040,1,'2021-06-10 01:54:38','2021-06-10 01:54:38','a0be9095-d0d7-4974-9ecd-04af0ae4c656',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(995,19041,1,'2021-06-10 01:54:38','2021-06-10 01:54:38','61bb85d6-1be3-43e1-ae51-a9589cb652ee',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(996,19042,1,'2021-06-10 01:54:38','2021-06-10 01:54:38','c6502a6e-964d-4315-870f-10d84ea6fc3a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(997,19043,1,'2021-06-10 01:54:38','2021-06-10 01:54:38','706149d2-b657-473d-9dc9-3915150f8197',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(998,19044,1,'2021-06-10 01:54:38','2021-06-10 01:54:38','7e34597e-9cd8-44a7-8f61-ac0a17935dda',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(999,19045,1,'2021-06-10 01:54:38','2021-06-10 01:54:38','8dd33bf5-c519-40c1-b88b-244fe54c8069',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1000,19046,1,'2021-06-10 01:54:38','2021-06-10 01:54:38','331aa770-3186-4a8f-b8fb-7c0d8e257d73',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1001,19047,1,'2021-06-10 01:54:38','2021-06-10 01:54:38','356e2c36-93b2-4cc7-a058-fcf40afe56d5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1002,19048,1,'2021-06-10 01:54:38','2021-06-10 01:54:38','02ae9e29-a2a5-43a4-a353-88414f942431',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1003,19049,1,'2021-06-10 01:54:38','2021-06-10 01:54:38','25f3cac2-3aa9-4d4c-8a15-1aae958e220f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1004,19050,1,'2021-06-10 01:54:38','2021-06-10 01:54:38','40120d84-526e-4572-9675-39b5bda52647',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1005,19051,1,'2021-06-10 01:54:38','2021-06-10 01:54:38','f2fed36d-7430-4ed8-b915-d20c9736743c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1018,19094,1,'2021-06-10 04:26:08','2021-06-10 04:26:08','a93177fe-71ea-4b7c-b6fd-a7c422ba1818',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1019,19095,1,'2021-06-10 04:26:08','2021-06-10 04:26:08','71056722-3438-42df-a41f-0910a7dbd37c','Challenge','Suicide take around eight Australians from us every day and it needs to stop. Brisbane North PHN commissioned us to join the fight against suicide and produce a powerful digital campaign, speaking to people at risk of suicide and to their friends and family.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1020,19096,1,'2021-06-10 04:26:08','2021-06-10 04:26:08','e37b5d64-4688-4b14-91ba-efb43847fcc1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1021,19097,1,'2021-06-10 04:26:08','2021-06-10 04:26:08','6c918e18-ba77-4602-a899-c6a86c1b4e9e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1022,19098,1,'2021-06-10 04:26:08','2021-06-10 04:26:08','96c64d3a-f1c0-4183-9f47-3e6ea688e3ee',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1023,19100,1,'2021-06-10 04:26:08','2021-06-10 04:26:08','b2875bd5-00cc-40ba-8375-42b22ac154a7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1024,19106,1,'2021-06-10 04:26:13','2021-06-10 04:26:13','123db5cb-ae31-4a4f-ba85-cd5a192895d3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1025,19107,1,'2021-06-10 04:26:13','2021-06-10 04:26:13','8550a8e6-c75d-4a4c-a7e5-dd3061317c83','Challenge','Suicide take around eight Australians from us every day and it needs to stop. Brisbane North PHN commissioned us to join the fight against suicide and produce a powerful digital campaign, speaking to people at risk of suicide and to their friends and family.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1026,19108,1,'2021-06-10 04:26:13','2021-06-10 04:26:13','1db698e2-8fa6-48e6-aa93-76e67575848a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1027,19109,1,'2021-06-10 04:26:13','2021-06-10 04:26:13','241de514-c38c-45e5-b619-7ff728d9420d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1028,19110,1,'2021-06-10 04:26:13','2021-06-10 04:26:13','f8ed787e-7400-46e4-b9cd-766e9f51e36b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1029,19112,1,'2021-06-10 04:26:13','2021-06-10 04:26:13','6401415d-be28-4419-8789-cd81004892b9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1048,19137,1,'2021-06-10 04:27:36','2021-06-10 04:27:36','f69cdf77-cea8-45fd-a883-bb9e1c948d0c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1049,19138,1,'2021-06-10 04:27:36','2021-06-10 04:27:36','4684513d-a290-4414-b22a-21d064bf9950','Challenge','Water and waste treatment are essential services and flushing the wrong items down the toilet costs Queensland Urban Utilities $200 million every year. Urban Utilities asked us to think of an original, creative campaign idea that would resonate with Queensland families. Our solution was the No. 3 campaign.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1050,19139,1,'2021-06-10 04:27:36','2021-06-10 04:27:36','ed165e7d-809a-4364-9057-cabee6bf52dd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1051,19140,1,'2021-06-10 04:27:37','2021-06-10 04:27:37','627763b7-91d2-4f5d-8fef-dc3a7499fd26',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1052,19141,1,'2021-06-10 04:27:37','2021-06-10 04:27:37','bdc4a0f3-ba8d-4f94-b0a0-6ef0f1e8d45f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1053,19142,1,'2021-06-10 04:27:37','2021-06-10 04:27:37','dd52862f-43fc-4a81-9228-4a40a30393e7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1054,19143,1,'2021-06-10 04:27:37','2021-06-10 04:27:37','1d6f4572-fa65-4813-854f-1862be5163a7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1055,19144,1,'2021-06-10 04:27:37','2021-06-10 04:27:37','917f4f2c-f2e7-458c-8dab-ac07afaf59bc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1056,19145,1,'2021-06-10 04:27:37','2021-06-10 04:27:37','24cf0a72-83d2-4155-b306-f71148a07821',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1057,19147,1,'2021-06-10 04:27:41','2021-06-10 04:27:41','c7c7b824-4113-40cd-9af7-9ffcae49f220',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1058,19148,1,'2021-06-10 04:27:41','2021-06-10 04:27:41','248a2675-4ea5-4e75-8a45-fe12f735c267','Challenge','Water and waste treatment are essential services and flushing the wrong items down the toilet costs Queensland Urban Utilities $200 million every year. Urban Utilities asked us to think of an original, creative campaign idea that would resonate with Queensland families. Our solution was the No. 3 campaign.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1059,19149,1,'2021-06-10 04:27:41','2021-06-10 04:27:41','be5c5bfd-3396-4b14-a9bd-a93527bcb139',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1060,19150,1,'2021-06-10 04:27:41','2021-06-10 04:27:41','eb51efeb-d32e-42ed-9778-4ad3dc760bc5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1061,19151,1,'2021-06-10 04:27:41','2021-06-10 04:27:41','bea17c1f-28c4-44c2-859f-cbda4a66d520',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1062,19152,1,'2021-06-10 04:27:41','2021-06-10 04:27:41','f4d76313-5478-4dba-8458-cb605f1a8651',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1063,19153,1,'2021-06-10 04:27:41','2021-06-10 04:27:41','ca8a1b89-6338-4162-b11c-348a626e0821',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1064,19154,1,'2021-06-10 04:27:41','2021-06-10 04:27:41','2275f33d-f9a0-49c6-b535-96468150dc9a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1065,19155,1,'2021-06-10 04:27:41','2021-06-10 04:27:41','cea0187e-2e40-4b79-9729-14e72957c934',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1078,21937,1,'2021-07-16 01:16:05','2021-07-16 01:16:05','745520d6-d8ae-4d18-94fd-2e11e68fb6df',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1079,21938,1,'2021-07-16 01:16:05','2021-07-16 01:16:05','0127334e-fe15-4cdc-83b5-c207bd11f300',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1080,21939,1,'2021-07-16 01:16:05','2021-07-16 01:16:05','90b01904-1931-4b34-8434-5348b019b67e',NULL,NULL,'Visual realisation','<p>The Revelian brand refresh builds on the reveal concept embodied in the business name of the organisation. While the logo remains simple, strong and typographic, the visual elements have starring roles. They show and tell how the company reveals its precious insights—using filters, colours, photography and myriad gorgeous design treatments.<br /><br /></p>\n<p>It all makes beautiful sense, positions the business powerfully and binds the team internally more closely to their purpose. By so doing, it ensures current and prospective customers and partners can access, understand, and most importantly, prefer Revelian and its offering.</p>',NULL,NULL,NULL,NULL,NULL),(1081,21940,1,'2021-07-16 01:16:05','2021-07-16 01:16:05','cfc65094-ad59-4afa-9c90-745847af19c2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1082,21941,1,'2021-07-16 01:16:05','2021-07-16 01:16:05','e1a3d109-a3d1-45f5-90ac-ef698d22218e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1083,21942,1,'2021-07-16 01:16:05','2021-07-16 01:16:05','4f318eea-7fee-48b5-af16-7d24d7dede3c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1084,21943,1,'2021-07-16 01:16:05','2021-07-16 01:16:05','2194f656-4da9-43e5-b994-0571cf16fab8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1085,21944,1,'2021-07-16 01:16:05','2021-07-16 01:16:05','6ff2c052-c0d7-4ebd-be72-5e31aaf65055',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1086,21945,1,'2021-07-16 01:16:05','2021-07-16 01:16:05','274010eb-1c37-4570-934a-5d457c4d6442',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1087,21946,1,'2021-07-16 01:16:05','2021-07-16 01:16:05','b4a62b53-e418-450a-aff2-c610ebe38267',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1088,21947,1,'2021-07-16 01:16:05','2021-07-16 01:16:05','cdca1cb3-9d3f-446e-b17a-78a3f3fa7194',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1089,21948,1,'2021-07-16 01:16:05','2021-07-16 01:16:05','2915c182-71c4-4373-ae7d-ba04dffefb21',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1100,21961,1,'2021-07-16 01:17:55','2021-07-16 01:17:55','285eb60d-85d1-4ddb-915b-d4aea23fd7da',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1101,21962,1,'2021-07-16 01:17:55','2021-07-16 01:17:55','808fe28a-157e-4ef3-82c1-1092a92a1cd2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1102,21963,1,'2021-07-16 01:17:55','2021-07-16 01:17:55','5851be5c-577a-42df-853d-6763f08ee8c3','Challenge','To slow the spread of COVID-19, people were spending more time at home. But for some, home isn\'t the safe place it should be. The Queensland Government commissioned us to develop a campaign to build awareness of domestic and family violence and the support available.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1103,21964,1,'2021-07-16 01:17:55','2021-07-16 01:17:55','c6d58914-dc8e-45ba-9267-c29c798621c5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1104,21965,1,'2021-07-16 01:17:55','2021-07-16 01:17:55','24db7f98-372a-4450-95ab-7f91f3b96810',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1105,21966,1,'2021-07-16 01:17:55','2021-07-16 01:17:55','417e3929-72db-487e-a647-e8d9422d18c8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1111,21974,1,'2021-07-16 01:36:04','2021-07-16 01:36:04','6ae2dc4c-8e6d-486a-90d3-18c04678379d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1112,21975,1,'2021-07-16 01:36:04','2021-07-16 01:36:04','293e6294-ea7b-42fb-bfeb-cd6e5c4beb94','Challenge','Market research in 2015 was showing the anti-vax movement was taking hold.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1113,21976,1,'2021-07-16 01:36:04','2021-07-16 01:36:04','9de37839-44c6-47b1-8895-3034b0272c7b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1114,21977,1,'2021-07-16 01:36:04','2021-07-16 01:36:04','a85507be-2e3f-40b0-a94b-a263f27ab1e7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1115,21978,1,'2021-07-16 01:36:04','2021-07-16 01:36:04','af6f5db4-ab86-4bfb-80cc-815033c9cee7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1140,22007,1,'2021-07-16 01:41:34','2021-07-16 01:41:34','ecaddb2e-cd85-4c25-baaa-7e71dd8593a7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1141,22008,1,'2021-07-16 01:41:34','2021-07-16 01:41:34','548c58e4-fa4a-41eb-bb72-3ee811919de0','Challenge','Brisbane North PHN needed a website developed for consumers, carers, service providers and health professionals that provides information about mental health, alcohol and other drugs and suicide prevention services in the region.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1142,22009,1,'2021-07-16 01:41:34','2021-07-16 01:41:34','e4b1da75-2b61-4205-ad42-6036f4b5be4f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1170,22042,1,'2021-07-16 01:49:52','2021-07-16 01:49:52','4f147d59-84d3-4f49-9d9f-0d76f6004d83',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1171,22043,1,'2021-07-16 01:49:52','2021-07-16 01:49:52','23c67872-8416-4ac0-a0f7-674927d9d453','Challenge','It\'s a constant focus for PHNs, hospital and health services and state governments all over Australia: people are going to the emergency department with non-life-threatening sickness or injuries.\n\nTwo years after its last campaign on the topic, the PHN asked us to refresh the campaign strategy, messaging and creative.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1172,22044,1,'2021-07-16 01:49:52','2021-07-16 01:49:52','2403912a-bba5-4341-b87c-8a1ada9fa9ca',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1173,22045,1,'2021-07-16 01:49:52','2021-07-16 01:49:52','104778fa-8ced-43ab-8fb5-3d7a730f201d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1178,22052,1,'2021-07-16 01:50:07','2021-07-16 01:50:07','e494cb62-2de8-415f-b2c4-b63ff7604aab',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1179,22053,1,'2021-07-16 01:50:07','2021-07-16 01:50:07','b0732aa7-6997-46f1-b505-76f3f6b219d5','Challenge','It\'s a constant focus for PHNs, hospital and health services and state governments all over Australia: people are going to the emergency department with non-life-threatening sickness or injuries.\n\nTwo years after its last campaign on the topic, the PHN asked us to refresh the campaign strategy, messaging and creative.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1180,22054,1,'2021-07-16 01:50:07','2021-07-16 01:50:07','3f8c88b2-66ce-40ab-9705-6fe4db2478d2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1181,22055,1,'2021-07-16 01:50:07','2021-07-16 01:50:07','3df221db-75cb-4e32-8878-2639598799f7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1185,22061,1,'2021-07-16 01:50:19','2021-07-16 01:50:19','20edcddf-b265-45e7-b8e2-7ac19355538d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1186,22062,1,'2021-07-16 01:50:19','2021-07-16 01:50:19','2225d4f1-fd09-4782-9db7-91a174df5d64','Challenge','Brisbane North PHN needed a website developed for consumers, carers, service providers and health professionals that provides information about mental health, alcohol and other drugs and suicide prevention services in the region.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1187,22063,1,'2021-07-16 01:50:19','2021-07-16 01:50:19','745d31ed-cc56-4b56-b57e-179c87bdb245',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1205,22100,1,'2021-07-16 01:57:58','2021-07-16 01:57:58','8ea5666f-62e2-4306-9b03-6c55173341aa',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1206,22102,1,'2021-07-16 01:57:58','2021-07-16 01:57:58','6df23392-fd32-4872-8aa9-3f51a1a3c264','Challenge','As a leading global producer of electric vehicle chargers, Tritium is Brisbane’s most exciting start-up and is now firmly in the global big league.\n\nTritium commissioned us to update their brand—to put their internal culture of creativity and innovation on display and to share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1207,22103,1,'2021-07-16 01:57:58','2021-07-16 01:57:58','3c643fb9-594d-49f6-a825-88452a3c7cc9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1208,22104,1,'2021-07-16 01:57:58','2021-07-16 01:57:58','9427f214-f53d-4dcf-9b84-ee4e314ff816',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1209,22105,1,'2021-07-16 01:57:58','2021-07-16 01:57:58','7017a9d7-837d-444d-b36d-d3edb94f7371',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1210,22106,1,'2021-07-16 01:57:58','2021-07-16 01:57:58','58b65a68-3dcf-4dc9-bf72-978469743c16',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1211,22107,1,'2021-07-16 01:57:58','2021-07-16 01:57:58','b945ea93-f248-4e9c-8caf-6ca534b26b02',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1212,22108,1,'2021-07-16 01:57:58','2021-07-16 01:57:58','b77e6d54-3ffe-4d43-bd78-9fd928d6dd8a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1213,22109,1,'2021-07-16 01:57:58','2021-07-16 01:57:58','79da4640-93bf-412a-a687-9eccc62789e0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1214,22110,1,'2021-07-16 01:57:58','2021-07-16 01:57:58','5e3483f0-ac57-48a6-8710-50e007f08c35',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1215,22111,1,'2021-07-16 01:57:58','2021-07-16 01:57:58','25fc64e6-5c7b-4948-a09a-97ecc8d2470b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1216,22112,1,'2021-07-16 01:57:58','2021-07-16 01:57:58','8e5ad97f-9767-4f8a-8022-e4730fca792d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1217,22113,1,'2021-07-16 01:57:58','2021-07-16 01:57:58','4c6726e4-254f-4c3b-841e-51f925a51ef1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1218,22114,1,'2021-07-16 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put their internal culture of creativity and innovation on display and to share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1241,22143,1,'2021-07-16 01:58:24','2021-07-16 01:58:24','a3bb2f12-3ef5-4562-80e3-50bae037c619',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1242,22144,1,'2021-07-16 01:58:24','2021-07-16 01:58:24','fdd94b5e-3cb1-43f9-9015-422b9fedff74',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1243,22145,1,'2021-07-16 01:58:24','2021-07-16 01:58:24','32728294-537f-4d1b-af41-f2f9ab5f767d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1244,22146,1,'2021-07-16 01:58:24','2021-07-16 01:58:24','e5e1be47-27a5-4285-b62f-810821d9b1b0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1245,22147,1,'2021-07-16 01:58:24','2021-07-16 01:58:24','d0a23295-f1ec-4eb3-a007-a8807a3d6b70',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1246,22148,1,'2021-07-16 01:58:24','2021-07-16 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03:07:33','37827f22-dd98-499f-86f3-9970059e97d6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1292,22199,1,'2021-07-16 03:07:33','2021-07-16 03:07:33','a4551495-1f57-47e0-98e2-dbde4eef27c8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1297,22206,1,'2021-07-16 03:10:46','2021-07-16 03:10:46','b6525c7c-059a-485e-bade-a964647ab161',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1298,22207,1,'2021-07-16 03:10:46','2021-07-16 03:10:46','7c006837-0f86-4fca-9b0f-07eff4bd846e','Challenge','With life beginning to return to normal in Queensland, the Darling Downs West Moreton and Brisbane North PHN wanted to encourage their communities to go back to a normal routine—especially for healthcare.',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1299,22208,1,'2021-07-16 03:10:46','2021-07-16 03:10:46','d2ed7a02-f68a-4be8-8f73-8f7f6c547b41',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1300,22209,1,'2021-07-16 03:10:46','2021-07-16 03:10:46','c8babbed-0fe4-421a-b511-cfa045e8ac92',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1349,22267,1,'2021-07-16 03:23:11','2021-07-16 03:23:11','29e764f2-0cf3-4d12-a53e-b0ae3226596f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1350,22268,1,'2021-07-16 03:23:11','2021-07-16 03:23:11','415f235d-4706-4fe4-8954-a1eb13b72d66','\"The nature of the campaign, featuring real farmers telling their story, was insightful for many staff who might not get the chance to speak with or hear from farmers very often.\"','Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1351,22269,1,'2021-07-16 03:23:11','2021-07-16 03:23:11','e975c425-43f2-4a4f-b3a8-309e3bdc8f42',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1355,22280,1,'2021-07-16 03:53:04','2021-07-16 03:53:04','38f34839-3b3b-4836-9f8c-6917de28294e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1356,22281,1,'2021-07-16 03:53:04','2021-07-16 03:53:04','4070c832-944b-4b12-9107-3f4dba7aaa98','\"The nature of the campaign, featuring real farmers telling their story, was insightful for many staff who might not get the chance to speak with or hear from farmers very often.\"','Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1357,22282,1,'2021-07-16 03:53:04','2021-07-16 03:53:04','e9003321-7c07-4675-9aa5-85f9d91e190e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1366,22297,1,'2021-07-16 03:55:48','2021-07-16 03:55:48','05b4f8d2-6613-4e03-9ee4-bc14c73cc297',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1367,22298,1,'2021-07-16 03:55:48','2021-07-16 03:55:48','3880b78d-02e4-4f12-820a-bec69e37e3e1','\"The nature of the campaign, featuring real farmers telling their story, was insightful for many staff who might not get the chance to speak with or hear from farmers very often.\"','Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1368,22299,1,'2021-07-16 03:55:48','2021-07-16 03:55:48','851e223c-37bd-4364-9f0d-e1fc2d100010',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1369,22301,1,'2021-07-16 03:55:48','2021-07-16 03:55:48','968a1f6c-19e8-4b77-b8bc-d27e32bfdc5a','The revenue being generated from the campaign has had a very positive impact on our revenue budget for the month of June, which has a direct impact on the beneficiaries of our fundraising—Aussie farmers.','Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1374,22312,1,'2021-07-16 03:57:20','2021-07-16 03:57:20','7a7e15fd-7b73-46e2-a4be-9cc7e0ce53fe',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1375,22313,1,'2021-07-16 03:57:20','2021-07-16 03:57:20','70d1df3f-f59d-4af5-8fa3-a3aae753f6d5','\"The nature of the campaign, featuring real farmers telling their story, was insightful for many staff who might not get the chance to speak with or hear from farmers very often.\"','Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1376,22314,1,'2021-07-16 03:57:20','2021-07-16 03:57:20','c4bd1428-c970-47ae-b968-dd7b6ec2573c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1377,22316,1,'2021-07-16 03:57:20','2021-07-16 03:57:20','826ca540-e4cb-4c42-9e09-bed3814e611f','The revenue being generated from the campaign has had a very positive impact on our revenue budget for the month of June, which has a direct impact on the beneficiaries of our fundraising—Aussie farmers.','Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1382,22327,1,'2021-07-16 04:08:00','2021-07-16 04:08:00','61907a1c-f5cd-46bc-b50d-d72e3985c0a2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1383,22328,1,'2021-07-16 04:08:00','2021-07-16 04:08:00','ac261dea-708d-4f1b-8f75-50772da9a5b2','\"The nature of the campaign, featuring real farmers telling their story, was insightful for many staff who might not get the chance to speak with or hear from farmers very often.\"','Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1384,22329,1,'2021-07-16 04:08:00','2021-07-16 04:08:00','b0742865-ed44-4dc6-b0e9-769626780a47',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1385,22331,1,'2021-07-16 04:08:01','2021-07-16 04:08:01','7e434009-18e6-4aeb-8b60-fcd038a19a92','The revenue being generated from the campaign has had a very positive impact on our revenue budget for the month of June, which has a direct impact on the beneficiaries of our fundraising—Aussie farmers.','Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1386,22333,1,'2021-07-16 04:09:55','2021-07-16 04:09:55','1bd656e9-3c08-42fd-bd70-db3e89ce5ab2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1387,22334,1,'2021-07-16 04:09:55','2021-07-16 04:09:55','21d1b7f4-156f-40d7-ba5e-4efd690c6db7','\"The nature of the campaign, featuring real farmers telling their story, was insightful for many staff who might not get the chance to speak with or hear from farmers very often.\"','Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1388,22335,1,'2021-07-16 04:09:55','2021-07-16 04:09:55','16a5d62e-5540-4dec-b268-3c8ff0c5e6b0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1389,22337,1,'2021-07-16 04:09:55','2021-07-16 04:09:55','c9fa1bfc-e24c-4cba-876d-69cf6a389103','The revenue being generated from the campaign has had a very positive impact on our revenue budget for the month of June, which has a direct impact on the beneficiaries of our fundraising—Aussie farmers.','Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1415,22376,1,'2021-07-16 04:25:30','2021-07-16 04:25:30','430cb977-a867-4470-9c4d-04ff0bb056be',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1416,22377,1,'2021-07-16 04:25:30','2021-07-16 04:25:30','1daa1d9b-dee2-4022-a985-dec387e884a3','\"The nature of the campaign, featuring real farmers telling their story, was insightful for many staff who might not get the chance to speak with or hear from farmers very often.\"','Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1417,22378,1,'2021-07-16 04:25:30','2021-07-16 04:25:30','b02fe3a8-d2d8-407f-a8de-e756fd17755d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1418,22380,1,'2021-07-16 04:25:30','2021-07-16 04:25:30','3c9b79cc-8931-49c0-8690-0d662daec27b','The revenue being generated from the campaign has had a very positive impact on our revenue budget for the month of June, which has a direct impact on the beneficiaries of our fundraising—Aussie farmers.','Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid',NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1419,22381,1,'2021-07-16 04:25:30','2021-07-16 04:25:30','c98865c8-905c-476e-a55b-79afb9fb53da',NULL,NULL,'The campaign','<p>Our goal was to raise significant revenue before the end of the financial year. With this campaign we also set out to connect with and thank previous supporters, and strengthen the Rural Aid brand in market. </p>',NULL,NULL,NULL,NULL,NULL),(1420,22382,1,'2021-07-16 04:25:30','2021-07-16 04:25:30','c351b151-b425-4915-b03c-a2637a69ad1c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1421,22384,1,'2021-07-16 04:25:30','2021-07-16 04:25:30','c062ce1d-0c94-45b3-9b5b-963d0699f7a4',NULL,NULL,'Strategy','<p>Campaign messaging was two-tired: an EOFY donations appeal and a thank you. Both worked to be targeted at existing donors, or people captured in existing databases or prospecting. </p>\n<p>To ensure the greatest value for money for our client, we pooled the majority of our ad spend into digital, working closely with our media partner, Pivotus. We A/B tested the messaging and capture the audience with retargeting strategies. </p>',NULL,NULL,NULL,NULL,NULL),(1429,22399,1,'2021-07-16 05:01:46','2021-07-16 05:01:46','a688e610-a1a1-4060-a29b-c4b6dcd4ff69',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1430,22400,1,'2021-07-16 05:01:46','2021-07-16 05:01:46','47b0d55b-6a5b-4778-891d-bb9a25ca0d62','\"The nature of the campaign, featuring real farmers telling their story, was insightful for many staff who might not get the chance to speak with or hear from farmers very often.\"','Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid',NULL,NULL,NULL,NULL,NULL,NULL,'h-screen'),(1431,22401,1,'2021-07-16 05:01:46','2021-07-16 05:01:46','16bea058-ed7d-47d2-8a9f-95d7fd8e7d9c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1432,22403,1,'2021-07-16 05:01:46','2021-07-16 05:01:46','ec5f9e88-f3fd-48c9-8ce4-00fa6ca39836','The revenue being generated from the campaign has had a very positive impact on our revenue budget for the month of June, which has a direct impact on the beneficiaries of our fundraising—Aussie farmers.','Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid',NULL,NULL,NULL,NULL,NULL,NULL,'h-screen'),(1433,22404,1,'2021-07-16 05:01:46','2021-07-16 05:01:46','e18405bf-6466-47c5-b80a-2e5b6fdfa9f0',NULL,NULL,'The campaign','<p>Our goal was to raise significant revenue before the end of the financial year. With this campaign we also set out to connect with and thank previous supporters, and strengthen the Rural Aid brand in market. </p>',NULL,NULL,NULL,'h-screen',NULL),(1434,22405,1,'2021-07-16 05:01:46','2021-07-16 05:01:46','909fa60d-f8a5-4919-973f-341d005e5a05',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1435,22407,1,'2021-07-16 05:01:46','2021-07-16 05:01:46','dd8df32b-7a74-42f3-a789-b8bc2aa79b08',NULL,NULL,'Strategy','<p>Campaign messaging was two-tired: an EOFY donations appeal and a thank you. Both worked to be targeted at existing donors, or people captured in existing databases or prospecting. </p>\n<p>To ensure the greatest value for money for our client, we pooled the majority of our ad spend into digital, working closely with our media partner, Pivotus. We A/B tested the messaging and capture the audience with retargeting strategies. </p>',NULL,NULL,NULL,'h-screen',NULL),(1443,22421,1,'2021-07-16 05:27:15','2021-07-16 05:27:15','90de700b-cd21-4e9a-9a12-5c7c6aff7d47',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1444,22422,1,'2021-07-16 05:27:15','2021-07-16 05:27:15','729fcf4e-982a-4fce-9ef8-c9a45d2c9ead','\"The nature of the campaign, featuring real farmers telling their story, was insightful for many staff who might not get the chance to speak with or hear from farmers very often.\"','Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid',NULL,NULL,NULL,NULL,NULL,NULL,'h-screen'),(1445,22423,1,'2021-07-16 05:27:15','2021-07-16 05:27:15','af016910-b7b8-4336-b217-9d84cd6f4391',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1446,22425,1,'2021-07-16 05:27:15','2021-07-16 05:27:15','9966213f-08f0-491e-b18b-3b6cc4d3f85a','The revenue being generated from the campaign has had a very positive impact on our revenue budget for the month of June, which has a direct impact on the beneficiaries of our fundraising—Aussie farmers.','Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid',NULL,NULL,NULL,NULL,NULL,NULL,'h-screen'),(1447,22426,1,'2021-07-16 05:27:15','2021-07-16 05:27:15','63bd2565-8623-4710-a90f-cf95bf9b30a0',NULL,NULL,'The campaign','<p>Our goal was to raise significant revenue before the end of the financial year. With this campaign we also set out to connect with and thank previous supporters, and strengthen the Rural Aid brand in market. </p>',NULL,NULL,NULL,'h-screen',NULL),(1448,22427,1,'2021-07-16 05:27:15','2021-07-16 05:27:15','22803583-2128-47e3-9e94-d1f025868be5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(1449,22429,1,'2021-07-16 05:27:15','2021-07-16 05:27:15','3ed6a26f-7324-49f8-a2b1-13c7d15a016e',NULL,NULL,'Strategy','<p>Campaign messaging was two-tired: an EOFY donations appeal and a thank you. Both worked to be targeted at existing donors, or people captured in existing databases or prospecting. </p>\n<p>To ensure the greatest value for money for our client, we pooled the majority of our ad spend into digital, working closely with our media partner, Pivotus. We A/B tested the messaging and capture the audience with retargeting strategies. </p>',NULL,NULL,NULL,'h-screen',NULL);
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INSERT INTO `matrixcontent_newscontent` VALUES (190,21443,1,'2020-04-15 01:45:54','2020-08-16 23:29:55','7e832e04-5f5f-4333-a4ce-e12d2ca9587e','<p><strong>The PHN is working with local, state and federal health authorities to respond to the COVID-19 pandemic.</strong></p>\n<p>In line with recent guidance to limit the spread of the virus in the community, we have moved to a virtual office platform.</p>\n<p>Our Lutwyche and North Lakes offices closed from Thursday 26 March 2020 until further notice, with all staff transitioning to working from home. Business will continue with our main switch number: <strong>07 3630 7300</strong> and email address <a><strong>info@brisbanenorthphn.org.au</strong></a> still in operation.</p>\n<p>Staff can be contacted via their usual phone number and email address.</p>\n<p>The PHN has an established virtual capability, and we will be working to ensure business continuity for planned meetings and activities to support practices, commissioned service providers and our key stakeholders.</p>\n<p>Since 13 January, 2020 Brisbane North PHN has sent over 30 e-news updates to over 1,000 GPs and practices. We have sent 41,100 surgical masks and 1,124 P2 masks out to practices in the region.</p>\n<p><strong>During the COVID-19 pandemic, the PHN has four main roles:</strong></p>\n<p>Firstly, the PHN is communicating the latest information from health authorities to GPs, allied health professionals, aged and community care providers and our local community.</p>\n<p>We are doing this through our regular communication channels of support to general practices and email updates to other clinicians, service providers and members of the public. The most up to date information is available on our website.</p>\n<p>The PHN has developed a COVID-19 clinical pathway for GPs, which is available on our health pathways site.</p>\n<p>The pathway provides clear and concise guidance for assessing and managing a patient who may have COVID-19.</p>\n<p>The PHN is also supporting health professionals by distributing surgical masks on behalf of the Federal Department of Health to general practices and community pharmacies.</p>\n<p>Currently we are not permitted to supply masks to anyone else. If the situation changes, any updates will be made via e-newsletter and on our website.</p>\n<p>We are helping federal, state and local health authorities to plan and implement the response to COVID-19.</p>\n<p>This includes identifying general practices that have the capacity and capability to operate a GP respiratory clinic.</p>\n<p>It also means collecting information on which parts of the primary and community health sectors are facing issues in responding to COVID-19 and providing support to them. Finally, we are working with our contracted service providers and others to ensure, as much as possible, that people with existing health concerns are able to access services and supports.</p>\n<p>We encourage you to visit our website for the latest updates from the State Health Emergency Coordination Centre, which is our main source of up to date evidence-based information on COVID-19, both at a national and state level.</p>\n<p>Brisbane North PHN is working hard to respond to the COVID-19 pandemic, ensuring access to primary healthcare continues in the Brisbane North and Moreton Bay region.</p>\n<p>We appreciate your patience and support during this time and look forward to working together in this new way of doing business.</p>\n<p><strong>Visit <a href=\"http://www.brisbanenorthphn.org.au/\">www.brisbanenorthphn.org.au</a> for the latest COVID-19 information.</strong></p>',NULL,NULL,NULL),(191,21445,1,'2020-04-15 01:45:54','2020-04-15 01:45:54','9f0e4926-4477-49f7-ad3d-7f83ef6b5edb','<p><strong>The PHN is working with local, state and federal health authorities to respond to the COVID-19 pandemic.</strong></p>\n<p>In line with recent guidance to limit the spread of the virus in the community, we have moved to a virtual office platform.</p>\n<p>Our Lutwyche and North Lakes offices closed from Thursday 26 March 2020 until further notice, with all staff transitioning to working from home. Business will continue with our main switch number: <strong>07 3630 7300</strong> and email address <a><strong>info@brisbanenorthphn.org.au</strong></a> still in operation.</p>\n<p>Staff can be contacted via their usual phone number and email address.</p>\n<p>The PHN has an established virtual capability, and we will be working to ensure business continuity for planned meetings and activities to support practices, commissioned service providers and our key stakeholders.</p>\n<p>Since 13 January, 2020 Brisbane North PHN has sent over 30 e-news updates to over 1,000 GPs and practices. We have sent 41,100 surgical masks and 1,124 P2 masks out to practices in the region.</p>\n<p><strong>During the COVID-19 pandemic, the PHN has four main roles:</strong></p>\n<p>Firstly, the PHN is communicating the latest information from health authorities to GPs, allied health professionals, aged and community care providers and our local community.</p>\n<p>We are doing this through our regular communication channels of support to general practices and email updates to other clinicians, service providers and members of the public. The most up to date information is available on our website.</p>\n<p>The PHN has developed a COVID-19 clinical pathway for GPs, which is available on our health pathways site.</p>\n<p>The pathway provides clear and concise guidance for assessing and managing a patient who may have COVID-19.</p>\n<p>The PHN is also supporting health professionals by distributing surgical masks on behalf of the Federal Department of Health to general practices and community pharmacies.</p>\n<p>Currently we are not permitted to supply masks to anyone else. If the situation changes, any updates will be made via e-newsletter and on our website.</p>\n<p>We are helping federal, state and local health authorities to plan and implement the response to COVID-19.</p>\n<p>This includes identifying general practices that have the capacity and capability to operate a GP respiratory clinic.</p>\n<p>It also means collecting information on which parts of the primary and community health sectors are facing issues in responding to COVID-19 and providing support to them. Finally, we are working with our contracted service providers and others to ensure, as much as possible, that people with existing health concerns are able to access services and supports.</p>\n<p>We encourage you to visit our website for the latest updates from the State Health Emergency Coordination Centre, which is our main source of up to date evidence-based information on COVID-19, both at a national and state level.</p>\n<p>Brisbane North PHN is working hard to respond to the COVID-19 pandemic, ensuring access to primary healthcare continues in the Brisbane North and Moreton Bay region.</p>\n<p>We appreciate your patience and support during this time and look forward to working together in this new way of doing business.</p>\n<p><strong>Visit <a href=\"http://www.brisbanenorthphn.org.au/\">www.brisbanenorthphn.org.au</a> for the latest COVID-19 information.</strong></p>',NULL,NULL,NULL),(192,21447,1,'2020-04-15 01:46:10','2020-04-15 01:46:10','6cc819d5-6362-48e4-b770-840dd8fadb56','<p><strong>The PHN is working with local, state and federal health authorities to respond to the COVID-19 pandemic.</strong></p>\n<p>In line with recent guidance to limit the spread of the virus in the community, we have moved to a virtual office platform.</p>\n<p>Our Lutwyche and North Lakes offices closed from Thursday 26 March 2020 until further notice, with all staff transitioning to working from home. Business will continue with our main switch number: <strong>07 3630 7300</strong> and email address <a><strong>info@brisbanenorthphn.org.au</strong></a> still in operation.</p>\n<p>Staff can be contacted via their usual phone number and email address.</p>\n<p>The PHN has an established virtual capability, and we will be working to ensure business continuity for planned meetings and activities to support practices, commissioned service providers and our key stakeholders.</p>\n<p>Since 13 January, 2020 Brisbane North PHN has sent over 30 e-news updates to over 1,000 GPs and practices. We have sent 41,100 surgical masks and 1,124 P2 masks out to practices in the region.</p>\n<p><strong>During the COVID-19 pandemic, the PHN has four main roles:</strong></p>\n<p>Firstly, the PHN is communicating the latest information from health authorities to GPs, allied health professionals, aged and community care providers and our local community.</p>\n<p>We are doing this through our regular communication channels of support to general practices and email updates to other clinicians, service providers and members of the public. The most up to date information is available on our website.</p>\n<p>The PHN has developed a COVID-19 clinical pathway for GPs, which is available on our health pathways site.</p>\n<p>The pathway provides clear and concise guidance for assessing and managing a patient who may have COVID-19.</p>\n<p>The PHN is also supporting health professionals by distributing surgical masks on behalf of the Federal Department of Health to general practices and community pharmacies.</p>\n<p>Currently we are not permitted to supply masks to anyone else. If the situation changes, any updates will be made via e-newsletter and on our website.</p>\n<p>We are helping federal, state and local health authorities to plan and implement the response to COVID-19.</p>\n<p>This includes identifying general practices that have the capacity and capability to operate a GP respiratory clinic.</p>\n<p>It also means collecting information on which parts of the primary and community health sectors are facing issues in responding to COVID-19 and providing support to them. Finally, we are working with our contracted service providers and others to ensure, as much as possible, that people with existing health concerns are able to access services and supports.</p>\n<p>We encourage you to visit our website for the latest updates from the State Health Emergency Coordination Centre, which is our main source of up to date evidence-based information on COVID-19, both at a national and state level.</p>\n<p>Brisbane North PHN is working hard to respond to the COVID-19 pandemic, ensuring access to primary healthcare continues in the Brisbane North and Moreton Bay region.</p>\n<p>We appreciate your patience and support during this time and look forward to working together in this new way of doing business.</p>\n<p><strong>Visit <a href=\"http://www.brisbanenorthphn.org.au/\">www.brisbanenorthphn.org.au</a> for the latest COVID-19 information.</strong></p>',NULL,NULL,NULL),(201,21539,1,'2020-04-21 00:19:48','2020-04-21 00:19:48','c67c2ef1-c7fb-4b96-ab8d-bb9bb9aa0fd4','<p><strong>The PHN is working with local, state and federal health authorities to respond to the COVID-19 pandemic.</strong></p>\n<p>In line with recent guidance to limit the spread of the virus in the community, we have moved to a virtual office platform.</p>\n<p>Our Lutwyche and North Lakes offices closed from Thursday 26 March 2020 until further notice, with all staff transitioning to working from home. Business will continue with our main switch number: <strong>07 3630 7300</strong> and email address <a><strong>info@brisbanenorthphn.org.au</strong></a> still in operation.</p>\n<p>Staff can be contacted via their usual phone number and email address.</p>\n<p>The PHN has an established virtual capability, and we will be working to ensure business continuity for planned meetings and activities to support practices, commissioned service providers and our key stakeholders.</p>\n<p>Since 13 January, 2020 Brisbane North PHN has sent over 30 e-news updates to over 1,000 GPs and practices. We have sent 41,100 surgical masks and 1,124 P2 masks out to practices in the region.</p>\n<p><strong>During the COVID-19 pandemic, the PHN has four main roles:</strong></p>\n<p>Firstly, the PHN is communicating the latest information from health authorities to GPs, allied health professionals, aged and community care providers and our local community.</p>\n<p>We are doing this through our regular communication channels of support to general practices and email updates to other clinicians, service providers and members of the public. The most up to date information is available on our website.</p>\n<p>The PHN has developed a COVID-19 clinical pathway for GPs, which is available on our health pathways site.</p>\n<p>The pathway provides clear and concise guidance for assessing and managing a patient who may have COVID-19.</p>\n<p>The PHN is also supporting health professionals by distributing surgical masks on behalf of the Federal Department of Health to general practices and community pharmacies.</p>\n<p>Currently we are not permitted to supply masks to anyone else. If the situation changes, any updates will be made via e-newsletter and on our website.</p>\n<p>We are helping federal, state and local health authorities to plan and implement the response to COVID-19.</p>\n<p>This includes identifying general practices that have the capacity and capability to operate a GP respiratory clinic.</p>\n<p>It also means collecting information on which parts of the primary and community health sectors are facing issues in responding to COVID-19 and providing support to them. Finally, we are working with our contracted service providers and others to ensure, as much as possible, that people with existing health concerns are able to access services and supports.</p>\n<p>We encourage you to visit our website for the latest updates from the State Health Emergency Coordination Centre, which is our main source of up to date evidence-based information on COVID-19, both at a national and state level.</p>\n<p>Brisbane North PHN is working hard to respond to the COVID-19 pandemic, ensuring access to primary healthcare continues in the Brisbane North and Moreton Bay region.</p>\n<p>We appreciate your patience and support during this time and look forward to working together in this new way of doing business.</p>\n<p><strong>Visit <a href=\"http://www.brisbanenorthphn.org.au/\">www.brisbanenorthphn.org.au</a> for the latest COVID-19 information.</strong></p>',NULL,NULL,NULL),(202,21541,1,'2020-04-21 00:21:14','2020-04-21 00:21:14','4b3b9399-f5df-4964-9a16-f6ee391261cb','<p><strong>LGBTIQ Sistergirls, Brotherboys and communities are the focus of suicide prevention efforts through a range of activities supported by Brisbane North and Brisbane South PHNs.</strong></p>\n<p>As a part of the National Suicide Prevention Trial (NSPT), Queensland Council for LGBTIQ Health (QC) recently launched <em>Talking Heals</em>, a LGBTIQ Sistergirl and Brotherboy specific suicide prevention campaign that features artwork developed by LGBTIQ community members.</p>\n<p>Sitting alongside the Aboriginal and Torres Strait Islander <em>Yarns Heal </em>suicide prevention campaign, <em>Talking Heals</em> promotes the importance of LGBTIQ Sistergirls and Brotherboys openly talking and sharing stories about suicide.</p>\n<p>To help LGBTIQ communities gain confidence talking about suicide, and to provide support when someone may be at risk of suicide, QC is facilitating a series of Applied Suicide Intervention Skills Training (ASIST) workshops specifically for the LGBTI communities as part of the Planning for Wellbeing Regional Plan implementation.</p>\n<p>The delivery of these workshops has been designed specifically to support the accessibility, safety and inclusion of LGBTIQ people, with workshop facilitators trained as part of the National Suicide Prevention Trial in a strategy to build a sustainable suicide prevention response.</p>\n<p>Led and driven by the LGBTIQ communities, the ASIST workshops, the <em>Talking Heals</em> campaign and the NSPT suicide prevention services are working together to deliver a comprehensive response to the high rates of suicide in LGBTIQ communities.</p>\n<p><strong>Visit <em>Talking Heals</em> at <a href=\"http://www.talkingheals.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">www.talkingheals.org.au</a>.</strong></p>',NULL,NULL,NULL),(219,21561,1,'2020-04-21 00:23:21','2020-04-21 00:23:21','a9ec86db-8383-4736-8fe5-6582f3cfc200','<p><strong>In February 2020 families began accessing a new pathway of antenatal and postnatal care in the Caboolture hospital catchment. Called the Starting Well Initiative, the pathway focuses on families building a strong relationship with a midwife throughout their antenatal care, and receiving follow up care from the same midwife in the postnatal period. Until now, this type of care was only available for families eligible for specialised programs, with most families in the area seeing different midwives throughout the antenatal and postnatal period.</strong></p>\n<p>Midwives delivering the Starting Well Initiative are co-located with Child Health Services in a community-based clinic, and will introduce families to their Child Health Nurses before their baby is born, avoiding the need for families to complete administrative processes to access care in the postnatal period. GPs will also receive more regular communication about their patient throughout the antenatal and postnatal periods.</p>\n<p>“It’s about establishing care teams,” said Professor Don Matheson, Health Alliance General Manager.</p><p>“Because midwives, child health nurses and GPs belong to different parts of the health system, until now there has been little systemic support for these professionals acting like a care team. The Starting Well Initiative is changing that, supporting team members to work together and build a stronger relationship with mothers and families”.</p>\n<p>Over a 12 month period, the Health Alliance brought together local clinicians, system managers and families to design this new pathway of care.</p>\n<p>“Front-line clinicians understand the challenges within the health system, and often have the clearest ideas of how care can be delivered in a more coordinated and integrated way. What we uncovered in Caboolture is a local sector alive with energy and ideas, and it’s be a privilege to support them to bring these ideas to light,” said Professor Matheson.</p>\n<p>More than 20 families have been registered for the Starting Well Initiative, with a focus on families living in the central Caboolture and Morayfield area. Progress will be closely monitored and learnings will be used to take this type of care pathway to scale.</p>\n<p>“The Starting Well Initiative has provided a great opportunity to improve continuity of midwifery care for some families in the Caboolture area,” said Anne Clayton, Nursing and Midwifery Director for Women’s and Children’s Services at Caboolture Hospital.</p>\n<p>While this pilot phase is small in size, plans are already underway to increase the program in coming years. “This is just the beginning,” said Ms Clayton.</p>\n<p><strong>For more information on antenatal, postnatal and paediatric care in the Caboolture region email <a>contact@healthalliance.org.au</a></strong>.</p>\n<p><a href=\"https://www.facebook.com/BrisbaneNorthPHN\" target=\"_blank\" rel=\"noreferrer noopener\"></a> <a href=\"https://twitter.com/BrisNorthPHN\" target=\"_blank\" rel=\"noreferrer noopener\"></a> <a href=\"http://www.youtube.com/c/BrisbaneNorthPHNmedia\" target=\"_blank\" rel=\"noreferrer noopener\"></a> <a href=\"http://www.linkedin.com/company/brisbane-north-phn\" target=\"_blank\" rel=\"noreferrer noopener\"></a> <a href=\"https://www.instagram.com/brisnorthphn/\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>',NULL,NULL,NULL),(222,21566,1,'2020-04-21 00:23:47','2020-04-21 00:23:47','b1c6c3c2-3947-4db7-a140-5794bb5adb35','<p><strong>In February 2020 families began accessing a new pathway of antenatal and postnatal care in the Caboolture hospital catchment. Called the Starting Well Initiative, the pathway focuses on families building a strong relationship with a midwife throughout their antenatal care, and receiving follow up care from the same midwife in the postnatal period. Until now, this type of care was only available for families eligible for specialised programs, with most families in the area seeing different midwives throughout the antenatal and postnatal period.</strong></p>\n<p>Midwives delivering the Starting Well Initiative are co-located with Child Health Services in a community-based clinic, and will introduce families to their Child Health Nurses before their baby is born, avoiding the need for families to complete administrative processes to access care in the postnatal period. GPs will also receive more regular communication about their patient throughout the antenatal and postnatal periods.</p>\n<p>“It’s about establishing care teams,” said Professor Don Matheson, Health Alliance General Manager.</p><p>“Because midwives, child health nurses and GPs belong to different parts of the health system, until now there has been little systemic support for these professionals acting like a care team. The Starting Well Initiative is changing that, supporting team members to work together and build a stronger relationship with mothers and families”.</p>\n<p>Over a 12 month period, the Health Alliance brought together local clinicians, system managers and families to design this new pathway of care.</p>\n<p>“Front-line clinicians understand the challenges within the health system, and often have the clearest ideas of how care can be delivered in a more coordinated and integrated way. What we uncovered in Caboolture is a local sector alive with energy and ideas, and it’s be a privilege to support them to bring these ideas to light,” said Professor Matheson.</p>\n<p>More than 20 families have been registered for the Starting Well Initiative, with a focus on families living in the central Caboolture and Morayfield area. Progress will be closely monitored and learnings will be used to take this type of care pathway to scale.</p>\n<p>“The Starting Well Initiative has provided a great opportunity to improve continuity of midwifery care for some families in the Caboolture area,” said Anne Clayton, Nursing and Midwifery Director for Women’s and Children’s Services at Caboolture Hospital.</p>\n<p>While this pilot phase is small in size, plans are already underway to increase the program in coming years. “This is just the beginning,” said Ms Clayton.</p>\n<p><strong>For more information on antenatal, postnatal and paediatric care in the Caboolture region email <a>contact@healthalliance.org.au</a></strong>.</p>\n<p><a href=\"https://www.facebook.com/BrisbaneNorthPHN\" target=\"_blank\" rel=\"noreferrer noopener\"></a> <a href=\"https://twitter.com/BrisNorthPHN\" target=\"_blank\" rel=\"noreferrer noopener\"></a> <a href=\"http://www.youtube.com/c/BrisbaneNorthPHNmedia\" target=\"_blank\" rel=\"noreferrer noopener\"></a> <a href=\"http://www.linkedin.com/company/brisbane-north-phn\" target=\"_blank\" rel=\"noreferrer noopener\"></a> <a href=\"https://www.instagram.com/brisnorthphn/\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>',NULL,NULL,NULL),(223,21568,1,'2020-04-21 00:23:58','2020-04-21 00:23:58','511ce59e-499b-4163-97a1-6fcee8b08a31','<p><strong>In February 2020 families began accessing a new pathway of antenatal and postnatal care in the Caboolture hospital catchment. Called the Starting Well Initiative, the pathway focuses on families building a strong relationship with a midwife throughout their antenatal care, and receiving follow up care from the same midwife in the postnatal period. Until now, this type of care was only available for families eligible for specialised programs, with most families in the area seeing different midwives throughout the antenatal and postnatal period.</strong></p>\n<p>Midwives delivering the Starting Well Initiative are co-located with Child Health Services in a community-based clinic, and will introduce families to their Child Health Nurses before their baby is born, avoiding the need for families to complete administrative processes to access care in the postnatal period. GPs will also receive more regular communication about their patient throughout the antenatal and postnatal periods.</p>\n<p>“It’s about establishing care teams,” said Professor Don Matheson, Health Alliance General Manager.</p><p>“Because midwives, child health nurses and GPs belong to different parts of the health system, until now there has been little systemic support for these professionals acting like a care team. The Starting Well Initiative is changing that, supporting team members to work together and build a stronger relationship with mothers and families”.</p>\n<p>Over a 12 month period, the Health Alliance brought together local clinicians, system managers and families to design this new pathway of care.</p>\n<p>“Front-line clinicians understand the challenges within the health system, and often have the clearest ideas of how care can be delivered in a more coordinated and integrated way. What we uncovered in Caboolture is a local sector alive with energy and ideas, and it’s be a privilege to support them to bring these ideas to light,” said Professor Matheson.</p>\n<p>More than 20 families have been registered for the Starting Well Initiative, with a focus on families living in the central Caboolture and Morayfield area. Progress will be closely monitored and learnings will be used to take this type of care pathway to scale.</p>\n<p>“The Starting Well Initiative has provided a great opportunity to improve continuity of midwifery care for some families in the Caboolture area,” said Anne Clayton, Nursing and Midwifery Director for Women’s and Children’s Services at Caboolture Hospital.</p>\n<p>While this pilot phase is small in size, plans are already underway to increase the program in coming years. “This is just the beginning,” said Ms Clayton.</p>\n<p><strong>For more information on antenatal, postnatal and paediatric care in the Caboolture region email <a>contact@healthalliance.org.au</a></strong>.</p>\n<p><a href=\"https://www.facebook.com/BrisbaneNorthPHN\" target=\"_blank\" rel=\"noreferrer noopener\"></a> <a href=\"https://twitter.com/BrisNorthPHN\" target=\"_blank\" rel=\"noreferrer noopener\"></a> <a href=\"http://www.youtube.com/c/BrisbaneNorthPHNmedia\" target=\"_blank\" rel=\"noreferrer noopener\"></a> <a href=\"http://www.linkedin.com/company/brisbane-north-phn\" target=\"_blank\" rel=\"noreferrer noopener\"></a> <a href=\"https://www.instagram.com/brisnorthphn/\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>',NULL,NULL,NULL),(229,21577,1,'2020-04-21 00:25:12','2020-04-21 00:25:12','505bb21a-220e-4527-a9d2-d7e8b44d02eb','<p><strong>2020 is the international year of the nurse and midwife and throughout the year the PHN is paying tribute to nurses and midwives that inspire.</strong></p>\n<p>This month we\'re celebrating the life and legacy of inspirational pioneer of the health sector, Aunty Pamela Mam.</p>\n<p>In January, trailblazing leader Aunty Pamela Mam passed away after more than 60 years working to improving the health and wellbeing outcomes of Aboriginal people and Torres Strait Islanders.</p>\n<p>Aunty Pamela Mam (nee Ah-kee/Bligh), a pioneer of Aboriginal and Torres Strait Islander health services, was born in 1938 in Richmond, western Queensland, and was a descendent of the Kuku Yalanji peoples in the Cooktown area.</p>\n<p>She started her remarkable career as a nurse aid at Palm Island Hospital, and later trained as a nurse at Townsville Hospital, becoming one of the first Aboriginal nurses in Queensland. Aunty Pamela helped establish the Aboriginal and Torres Strait Islander Community Health Service (ATSICHS) Brisbane and in 2015, Griffith University established the Aunty Pamela Mam Indigenous Nursing Scholarship to support Aboriginal and Torres Strait Islander nursing and midwifery students.</p>\n<p>She was awarded an honorary doctorate from Griffith University in December 2018 for her service to her people in health services and to the community and named as a life member of the Queensland Aboriginal and Islander Health Council and ATSICHS Brisbane, and patron for the Institute for Urban Indigenous Health.</p>\n<p>Aunty Pamela was an inspirational figure who created an ongoing legacy of compassion and commitment for health care for First Nations Queenslanders.</p>\n<p>For more infomation on the Aunty Pamela Mam Indigenous Nursing Scholarship visit the <strong><a href=\"https://www.griffith.edu.au/scholarships/scholarship-listings/aunty-pamela-mam-indigenous-nursing-scholarship\" target=\"_blank\" rel=\"noreferrer noopener\">Griffith University website</a></strong>.</p>',NULL,NULL,NULL),(238,21588,1,'2020-04-21 00:33:03','2020-08-16 23:29:56','49e2702d-c0d7-4860-9462-285802389348','<p><strong>Each month in Our stories, we’re presenting a snapshot of services based off the perspectives of both service users and service providers.</strong></p>\n<p>This month’s service profile focuses on the Sunshine Parenting Program (SPP), a six-week postnatal wellbeing program for mothers who are struggling with their mental health, run by Brisbane’s Peach Tree Perinatal Wellness Inc.</p>\n<p>SPP was designed by two Brisbane mums, Viv Kissane and Rani Farmer who both have first-hand experience of perinatal challenges. Viv’s experiences with perinatal mental illness encouraged her to establish Peach Tree Perinatal Wellness Inc in 2011.</p>\n<p>‘I’m the mother of three children, and I experienced firsthand the devastating impact of perinatal mental illness,’ said Viv. ‘I was determined to offer other parents the support I wish I’d had. I established Peach Tree to provide compassionate, peer-led services and education.’</p>\n<p>‘Our home here at Peach Tree House is like a parent wellbeing centre,’ said Viv.<br /></p>\n',NULL,NULL,NULL),(239,21590,1,'2020-04-21 00:33:03','2020-04-21 00:33:03','d060d05f-feab-4af5-b7fa-11c6dd79a26f','<p><strong>Each month in Our stories, we’re presenting a snapshot of services based off the perspectives of both service users and service providers.</strong></p>\n<p>This month’s service profile focuses on the Sunshine Parenting Program (SPP), a six-week postnatal wellbeing program for mothers who are struggling with their mental health, run by Brisbane’s Peach Tree Perinatal Wellness Inc.</p>\n<p>SPP was designed by two Brisbane mums, Viv Kissane and Rani Farmer who both have first-hand experience of perinatal challenges. Viv’s experiences with perinatal mental illness encouraged her to establish Peach Tree Perinatal Wellness Inc in 2011.</p>\n<p>‘I’m the mother of three children, and I experienced firsthand the devastating impact of perinatal mental illness,’ said Viv. ‘I was determined to offer other parents the support I wish I’d had. I established Peach Tree to provide compassionate, peer-led services and education.’</p><p>‘Our home here at Peach Tree House is like a parent wellbeing centre,’ said Viv.</p>\n<p>‘We offer peer-support programs, education, and social-inclusion activities like yoga, music and art. Most of our staff are volunteers and the majority of our services are free. It’s a friendly, welcoming and nonjudgemental space for parents and babies.’</p>\n<p>SPP is delivered across six sessions by peer-support workers. The first and last sessions involve individual discussions and one-on-one support with the SPP program manager and a psychologist. SPP is an earlyintervention program for parents who are doing it tough but who may not have a diagnosis of mental illness. It’s designed to build emotional resilience and promote self-care.</p>\n<p>‘We don’t require our participants to have a diagnosed condition or a formal referral from a GP,’ said Rani. ‘This isn’t a diagnostic program with clinical assessments and outcomes. It’s an empathic environment designed to promote emotional wellness and parenting confidence.’</p>\n<p>Rani is convinced that SPP is having a positive impact on the lives of mothers. ‘It might sound a bit corny, but I really do believe this program can bring a little ray of sunshine into parents’ lives, right when they need it most’.</p>\n<p><strong>The program in a nutshell:</strong></p>\n<p><strong>Name: </strong>Sunshine Parenting Program<br /><strong>Provider:</strong> Peach Tree Perinatal Wellness Inc<br /><strong>Service type:</strong> Brief therapy, community-based peer education for parents experiencing postnatal mental health challenges<br /><strong>Service duration: </strong>Six-week program that includes four group sessions and two individual sessions with a psychologist</p>',NULL,NULL,NULL),(246,21600,1,'2020-04-21 00:34:35','2020-08-16 23:29:56','34ae4b33-37fd-4410-85ed-8461070dc9b6','<p><strong>University of Queensland (UQ) medical student, Sherice Ansell was the recipient of the PHN’s annual sponsorship, which saw her attend the 2019 Australian Indigenous Doctors Association (AIDA) conference in Darwin.</strong></p>\n<p>Ms Ansell, who graduated from UQ at the end of 2019, is a Central/Eastern Arrernte and Anmatyerre woman from Mparntwe (Alice Springs). Ms Ansell said being in the culturally safe space of the AIDA conference allowed her to expand and refine the skills gained throughout her studies.</p>\n<p>“I participated in workshops with experienced Aboriginal and Torres Strait Islander and non-Indigenous doctors and attended workshops across a range of different topics including trauma scenarios and cultural workshops,” Ms Ansell said.</p>\n<p>Ms Ansell sung the praises of conference presenter, ENT surgeon Kelvin Kong. “He is not only an amazing speaker, but his workshop provided valuable information and practical skills when assessing children’s ear health.”</p>\n<p>Importantly the conference provided attendees with a culturally safe professional development and networking opportunity.</p>\n<p>“(The conference) gave attendees an opportunity to talk about personal and professional problems faced throughout our studies (and in our) workplaces and gave us the opportunity to brainstorm possible solutions for these problems,” she said.</p>\n<p>Ms Ansell intends on attending the AIDA conference again at the end of 2020. \"I look forward to attending as an intern; I can continue building my own personal network and be part of the ever-growing number of Indigenous doctors across Australia.\"</p>\n<p><em>Pictured above: Sherice Ansell at the UQ Aboriginal and Torres Strait Islander Studies Unit sashing ceremony in 2019. Photo courtesy of UQ Communications. </em></p>',NULL,NULL,NULL),(257,21617,1,'2020-04-21 00:37:40','2020-08-16 23:29:56','d39e7679-82fc-4179-acd8-8c13a94d6eab','<p><strong>Brisbane MIND Plus eReferral has changed and will now be known as My Mental Health Services eReferral.</strong></p>\n<p>This change comes in response to confusion surrounding the range of referral options, which are not limited to only Brisbane MIND services.</p>\n<p>It is anticipated the name change will help GPs offer appropriate referrals for patients across the wide range of Brisbane North PHN commissioned mental health, alcohol and other drugs and suicide prevention services that extend beyond the Brisbane MIND services.</p>\n<p>The updated eReferral form will also include new assessment fields, which are in line with the Initial Assessment and Referral (IAR) guidance.</p>\n<p>These changes also allow practitioners to nominate their preferred type of care in the eReferral form. These eReferral changes will be effective immediately.</p>\n<p>Changes to the eReferral form will be made automatically however, renaming the template in your clinical software will require a manual update on each user’s computer. Your Primary Care Liaison Officer can support you to make this change.</p>\n<p>Within the My Mental Health Services eReferral, GPs can refer patients to the following services:</p>\n<ul><li>brief therapy services (NewAccess, Optimal Health Program, Wise Choices, Sunshine Parenting Program and Problem Management Plus)</li><li>psychological therapies (Brisbane MIND4KiDS, Brisbane MIND–people at risk of suicide, Brisbane MIND–Culturally and Linguistically Diverse communities, Brisbane MIND– LGBTIQ+, Brisbane MIND–people with a history of trauma or abuse and Brisbane MIND Geographical Isolated Regions (Kilcoy and Bribie Island)</li><li>severe and complex mental illness (mental health hubs: The Recovery and Discovery Centre, The Living and Learning Centre and Floresco Caboolture).</li></ul><p>There are no out of pocket expense for clients to access PHN commissioned mental health, alcohol and other drugs and suicide prevention services. Clients will need to meet an eligibility criteria, however there are no GP caps to refer into these services. GPs can access all of these services for their patients in Best Practice and Medical Director practice software or via HealthPathways for GPs using other medical practice software.</p>\n<p>Practices with Best Practice or Medical Director can contact Redbourne on 1800 783 336 to arrange secure installation of the GP Integrator. Once installed, your Primary Care Liaison Officer can install the template and demonstrate the eReferral process.</p>\n<p><strong>To find out more contact the My Mental Health Service Navigation Team on 1800 752 235.</strong></p>',NULL,NULL,NULL),(269,21632,1,'2020-04-21 00:41:49','2020-08-16 23:29:56','9c2e18a4-a420-4c88-8c0e-d409565d3656','<p><strong>Suicide prevention campaign launch showcases local artists.</strong></p>\n<p>Art can be a powerful way to share stories, so the work of local artists features prominently in a new suicide prevention campaign aimed at LGBTIQ+ communities in Brisbane North.</p>\n<p>Launched on 6 February 2020 in Newstead, Talking Heals is a Queensland AIDS Council (QuAC) campaign funded through the National Suicide Prevention Trial (NSPT).</p>\n<p>Talking Heals campaign messaging acknowledges that sharing stories of suicide can be hard and encourages LGBTIQ+, ‘Sistergirl’ and ‘Brotherboy’ (SGBB) people at risk of suicide to connect with specialist services.</p>\n<p>The campaign has a community education focus, but will also support capacity building in the suicide prevention sector.</p>\n<p>Suicide prevention project officer Ged Farmer has worked closely with QuAC and their priority communities to support Brisbane North PHN’s local implementation of the NSPT.</p>\n<p>He spoke at the launch about Talking Heals and Yarns Heal, a similar campaign specifically designed by and for the Aboriginal and Torres Strait Islander LGBTIQ+ SGBB communities, and how they have reset the language we use to talk about suicide.</p>\n<p>“For many, many years, speaking about suicide was just something people didn’t want to do and didn’t do,” Ged said.</p><p>“If someone was going through a tough time and they mentioned suicide, the conversation was often shut down,” he said.</p>\n<p>“This meant that people needing or wanting to talk about what they were going through were often unable to, and this in turn presents further barriers to accessing support.</p>\n<p>“The Talking Heals campaign is allowing us pathways to share our lived experiences of suicide and an opportunity to share our own personal stories of suicide and to have wider discussions around suicide,” he explained.</p>\n<p>Ged thanked the many project partner organisations and individuals, reserving special mention for the artists involved in both campaigns.</p>\n<p>The artists’ contributions, Ged said, “allow us a visual of the narrative, they allow us to reflect and they allow us to talk in ways about suicide that we’ve never done before”.</p>\n<p>“Every time I look at each of these pieces of art I see a new part of the story, I see something that I haven’t seen before. They generate emotion, they generate discussion and they generate hope and love,” he said.</p>\n<p>For more information, go to <strong><a href=\"http://www.talkingheals.org.au/\">www.talkingheals.org.au</a></strong> or <strong><a href=\"http://www.yarnsheal.com.au/\">www.yarnsheal.com.au</a></strong>.</p>\n<p><em>Pictured above: PHN staff joined QuAC staff, as well as campaign artists and supporters at the Talking Heals launch in February. </em></p>',NULL,NULL,NULL),(270,21634,1,'2020-04-21 00:41:49','2020-04-21 00:41:49','b12b2f39-d473-4b73-9a07-867735e07e4b','<p><strong>Suicide prevention campaign launch showcases local artists.</strong></p>\n<p>Art can be a powerful way to share stories, so the work of local artists features prominently in a new suicide prevention campaign aimed at LGBTIQ+ communities in Brisbane North.</p>\n<p>Launched on 6 February 2020 in Newstead, Talking Heals is a Queensland AIDS Council (QuAC) campaign funded through the National Suicide Prevention Trial (NSPT).</p>\n<p>Talking Heals campaign messaging acknowledges that sharing stories of suicide can be hard and encourages LGBTIQ+, ‘Sistergirl’ and ‘Brotherboy’ (SGBB) people at risk of suicide to connect with specialist services.</p>\n<p>The campaign has a community education focus, but will also support capacity building in the suicide prevention sector.</p>\n<p>Suicide prevention project officer Ged Farmer has worked closely with QuAC and their priority communities to support Brisbane North PHN’s local implementation of the NSPT.</p>\n<p>He spoke at the launch about Talking Heals and Yarns Heal, a similar campaign specifically designed by and for the Aboriginal and Torres Strait Islander LGBTIQ+ SGBB communities, and how they have reset the language we use to talk about suicide.</p>\n<p>“For many, many years, speaking about suicide was just something people didn’t want to do and didn’t do,” Ged said.</p><p>“If someone was going through a tough time and they mentioned suicide, the conversation was often shut down,” he said.</p>\n<p>“This meant that people needing or wanting to talk about what they were going through were often unable to, and this in turn presents further barriers to accessing support.</p>\n<p>“The Talking Heals campaign is allowing us pathways to share our lived experiences of suicide and an opportunity to share our own personal stories of suicide and to have wider discussions around suicide,” he explained.</p>\n<p>Ged thanked the many project partner organisations and individuals, reserving special mention for the artists involved in both campaigns.</p>\n<p>The artists’ contributions, Ged said, “allow us a visual of the narrative, they allow us to reflect and they allow us to talk in ways about suicide that we’ve never done before”.</p>\n<p>“Every time I look at each of these pieces of art I see a new part of the story, I see something that I haven’t seen before. They generate emotion, they generate discussion and they generate hope and love,” he said.</p>\n<p>For more information, go to <strong><a href=\"http://www.talkingheals.org.au/\">www.talkingheals.org.au</a></strong> or <strong><a href=\"http://www.yarnsheal.com.au/\">www.yarnsheal.com.au</a></strong>.</p>\n<p><em>Pictured above: PHN staff joined QuAC staff, as well as campaign artists and supporters at the Talking Heals launch in February. </em></p>',NULL,NULL,NULL),(275,21641,1,'2020-04-21 00:42:38','2020-08-16 23:29:56','4a895ff8-b171-4ab4-8c90-8faa64c7ffb5','<p><strong>The department of haematology at the Royal Brisbane and Women’s Hospital has launched a pilot program of shared care with general practice for patients with low risk haematological conditions.</strong></p>\n<p>Shared care is the joint participation of primary care physicians and specialist physicians in the delivery of care.</p>\n<p>Shared care aims to help patients to receive care closer to home, avoid hospital wait times and receive more comprehensive primary care. For most patients, shared care will be an annual cycle, beginning with an initial specialist appointment, followed by three quarterly visits to the GP.</p>\n<p>GPs will be contacted on an individual basis to be offered the choice of participating in this shared care program as eligible patients are identified. The conditions in scope for the pilot program are chronic lymphocytic leukemia, monoclonal gammopathy of undetermined significance and myelodysplastic syndromes.</p>\n<p>Upon commencement, GPs will receive a care pathway outlining the recommended visit schedule, suggested care and monitoring, details of any clinical indicators (red flags) that would suggest the need for early specialist review and haematologist contact details.</p>\n<p>A dedicated Clinical Nurse Consultant will be available to help educate patients, resolve issues and help patients navigate their care.</p>\n<p>GPs are also encouraged to take advantage of the GP Haematology Advice telephone line. By phoning <strong>07 3646 1353</strong>, GPs can access clinical advice from the on-call haematologist between 8.00 am and 5.00 pm Monday to Friday. Advice is also available after hours by phoning the Royal Brisbane and Women’s Hospital on <strong>07 3646 8111</strong>.</p>\n<p>An education event is scheduled to take place in March 2020 for GPs who want to improve their knowledge of haematological conditions. Details will be available soon on the PHN website.</p>\n<p>The project is being established thanks to support from the Royal Brisbane and Women’s Hospital Foundation and is being led by Dr Cameron Curley, Deputy Director Haematology, Royal Brisbane and Women’s Hospital. For more information email<strong> <a>MNHHS-CCS-ED@health.qld.gov.au</a></strong>.</p>',NULL,NULL,NULL),(276,21643,1,'2020-04-21 00:42:38','2020-04-21 00:42:38','61951d2e-41b4-4eeb-8a06-442812ab0dcb','<p><strong>The department of haematology at the Royal Brisbane and Women’s Hospital has launched a pilot program of shared care with general practice for patients with low risk haematological conditions.</strong></p>\n<p>Shared care is the joint participation of primary care physicians and specialist physicians in the delivery of care.</p>\n<p>Shared care aims to help patients to receive care closer to home, avoid hospital wait times and receive more comprehensive primary care. For most patients, shared care will be an annual cycle, beginning with an initial specialist appointment, followed by three quarterly visits to the GP.</p>\n<p>GPs will be contacted on an individual basis to be offered the choice of participating in this shared care program as eligible patients are identified. The conditions in scope for the pilot program are chronic lymphocytic leukemia, monoclonal gammopathy of undetermined significance and myelodysplastic syndromes.</p>\n<p>Upon commencement, GPs will receive a care pathway outlining the recommended visit schedule, suggested care and monitoring, details of any clinical indicators (red flags) that would suggest the need for early specialist review and haematologist contact details.</p>\n<p>A dedicated Clinical Nurse Consultant will be available to help educate patients, resolve issues and help patients navigate their care.</p>\n<p>GPs are also encouraged to take advantage of the GP Haematology Advice telephone line. By phoning <strong>07 3646 1353</strong>, GPs can access clinical advice from the on-call haematologist between 8.00 am and 5.00 pm Monday to Friday. Advice is also available after hours by phoning the Royal Brisbane and Women’s Hospital on <strong>07 3646 8111</strong>.</p>\n<p>An education event is scheduled to take place in March 2020 for GPs who want to improve their knowledge of haematological conditions. Details will be available soon on the PHN website.</p>\n<p>The project is being established thanks to support from the Royal Brisbane and Women’s Hospital Foundation and is being led by Dr Cameron Curley, Deputy Director Haematology, Royal Brisbane and Women’s Hospital. For more information email<strong> <a>MNHHS-CCS-ED@health.qld.gov.au</a></strong>.</p>',NULL,NULL,NULL),(281,21650,1,'2020-04-21 00:43:30','2020-08-16 23:29:56','4f1d1cad-cf56-4197-87b1-c8a136b602e8','<p><strong>Brisbane North PHN is currently looking for GPs and practice nurses interested in joining the Brisbane North Chronic Wound Governance Group.</strong></p>\n<p>Operational since 2016, the Brisbane North Chronic Wound Governance Group aims to create transformative change resulting in better outcomes for people living with chronic wounds. It looks to achieve this through:</p>\n<ul><li>improving cross-sectorial collaboration between wound care providers in the North Brisbane and Moreton Bay region</li><li>identifying problematic conditions at a systems level and acting to leverage change</li><li>building capacity for engaging and developing solutions directly with individuals most affected</li><li>enabling, encouraging and supporting emergent innovation.</li></ul><p>Current members of the Governance Group include chronic wound care providers from Metro North Hospital and Health Service, private organisations, non-government organisations, community care providers, residential aged care and general practice.</p>\n<p>The PHN are also currently inviting aged care providers across community and residential aged care to participate in a program offering wound management education, with ongoing clinical support and onsite mentoring for your organisation.</p>\n<p><strong>For further information on the governance group or the wound management program contact Sector Collaboration Lead, Susan Cook, on <a href=\"http://brisbanenorthphn.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">susan.cook@brisbanenorthphn.org.au</a> or 07 3630 7320.</strong></p>',NULL,NULL,NULL),(282,21652,1,'2020-04-21 00:43:30','2020-04-21 00:43:30','15cc1047-12bb-4471-9f65-c44678412702','<p><strong>Brisbane North PHN is currently looking for GPs and practice nurses interested in joining the Brisbane North Chronic Wound Governance Group.</strong></p>\n<p>Operational since 2016, the Brisbane North Chronic Wound Governance Group aims to create transformative change resulting in better outcomes for people living with chronic wounds. It looks to achieve this through:</p>\n<ul><li>improving cross-sectorial collaboration between wound care providers in the North Brisbane and Moreton Bay region</li><li>identifying problematic conditions at a systems level and acting to leverage change</li><li>building capacity for engaging and developing solutions directly with individuals most affected</li><li>enabling, encouraging and supporting emergent innovation.</li></ul><p>Current members of the Governance Group include chronic wound care providers from Metro North Hospital and Health Service, private organisations, non-government organisations, community care providers, residential aged care and general practice.</p>\n<p>The PHN are also currently inviting aged care providers across community and residential aged care to participate in a program offering wound management education, with ongoing clinical support and onsite mentoring for your organisation.</p>\n<p><strong>For further information on the governance group or the wound management program contact Sector Collaboration Lead, Susan Cook, on <a href=\"http://brisbanenorthphn.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">susan.cook@brisbanenorthphn.org.au</a> or 07 3630 7320.</strong></p>',NULL,NULL,NULL),(315,21688,1,'2020-04-21 00:48:15','2020-04-21 00:48:15','fad06010-fb0b-4701-984d-821d46083735','<p><strong>The bushfires are affecting the entire nation and having a considerable impact on the physical and mental health of many Australians.</strong></p>\n<p>Experiences range from those directly exposed to the crisis, to those with contact only through what they have seen in the media; both groups may be affected.</p>\n<p>Most people recover from such traumatic events but if distress continues, some may need professional assessment and intervention. Those who seek help from a health professional will most often first present to a GP.</p>\n<p>In response to the crisis, the Royal Australian College of General Practitioners (RACGP) has put together a specialised list of resources for GPs and other health professionals. The list includes information on assisting within bushfire-affected communities, the use of P2 masks, providing care and support during disasters, and much more.</p>\n<p>Please read on for more information or <a href=\"/bush-fires\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>visit www.racgp.org. au/bush-fires</strong></a> for the full list of resources.</p>\n<h5><br /></h5><h5>Medicare bushfire recovery initiative</h5>\n<p>People affected by the bushfires are eligible to receive Medicare rebates for up to 10 psychological therapy sessions through GPs, psychologists and other mental health professionals through the Medicare Bushfire Recovery Initiative.</p>\n<p>To simplify access to these sessions, patients do not need to have a GP referral or mental health treatment plan.</p>\n<h5><br /></h5><h5>Telehealth</h5>\n<p>Medicare Benefits Schedule (MBS) items 2121, 2150 and 2196, which provide rebates for GP telehealth services provided to patients with mental health issues in drought-affected areas, have been expanded to include patients affected by bushfires.</p>\n<p>Patients who have been identified by a GP as being affected by bushfire, or who self-identify as being affected by bushfire, are eligible for these services. In addition to people who reside in areas directly affected by the bushfires, eligible patients may include people who reside in areas, which have not been directly affected.</p>\n<p>For more information visit <strong><a href=\"http://bit.ly/MBS-changes-bushfires\">http://bit.ly/MBS-changes-bushfires</a></strong>.</p>\n<h5><br /></h5><h5>Support for your patients</h5>\n<p>Online support services for the mental health and wellbeing of your patients:</p>\n<ul><li>The RUOK? website offers advice on supporting friends, family and colleagues through the crisis: <a href=\"http://www.ruok.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.ruok.org.au</strong></a>.</li><li>The Black Dog Institute has bushfire mental health information to help link communities to a range of support services: <a href=\"http://www.blackdoginstitute.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.blackdoginstitute.org.au</strong></a>.</li><li>Beyond Blue offers information on looking after yourself following a disaster: <a href=\"http://www.beyondblue.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.beyondblue.org.au</strong></a>.</li><li>headspace has information for young people coping with the stress of natural disasters: <a href=\"https://headspace.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>https://headspace.org.au</strong></a>.</li></ul><h5><br /></h5><h5>Support for health professionals</h5>\n<p>Health professionals will also be impacted by fires and need to look after their own health and wellbeing. GPs may become overloaded by the traumatic experiences of others.</p>\n<p><strong>DRS4DRS</strong></p>\n<p>GPs can access support via the DRS4DRS website and state/territory based helplines. For more information visit <a href=\"http://www.drs4drs.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.drs4drs.com.au</strong></a>.</p>\n<p><strong>The GP Support Program</strong></p>\n<p>The RACGP GP Support Program provides free and confidential psychological support to members, visit <a href=\"http://www.racgp.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.racgp.org.au</strong></a>.</p>\n<h5><br /></h5><h5>Other sources of information</h5>\n<p><strong>Life in Mind toolkit</strong></p>\n<p>Life in Mind team has developed a webpage where relevant disaster toolkits, resources, helplines and information can be found, visit <strong><a href=\"http://www.lifeinmindaustralia.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\">www.lifeinmindaustralia.com.au</a></strong>.</p>\n<p><strong>Healthdirect bushfire health and safety</strong></p>\n<p>Offering practical advice, including how to prepare for a bushfire and how to keep informed. Visit <a href=\"http://www.healthdirect.gov.au/bushfire-health-and-safety\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.healthdirect.gov.au/bushfire-health-and-safety</strong></a>.</p>',NULL,NULL,NULL),(333,21709,1,'2020-04-21 00:50:31','2020-04-21 00:50:31','04d68edb-2fc7-4934-a5d0-5feae942a149','<p><strong>Brisbane North PHN is pleased to present, Our stories— an overview of the mental health, suicide prevention and alcohol and other drug treatment services commissioned by the PHN.</strong></p>\n<p>Each month, we will present a snapshot of services based off the perspectives of both service users and service providers – sharing real experiences and real outcomes. This month we are profiling the <em>Caring for Residents of Aged Care program</em>, created by Change Futures.</p>\n<p><em>Caring for Residents of Aged Care</em> places provisional psychologists in residential aged-care facilities to provide therapeutic programs for groups and individuals. What started as a small pro-bono program with St Vincent’s Aged Care in Brisbane’s northside has now spread to 17 facilities across the region with funding from Brisbane North PHN.</p>\n<p>Program founder Julie Aganoff said they’re uncovering a huge need for psychological therapies in aged care.</p>\n<p>‘Many, many residents in aged care experience psychological distress,’ she said. ‘Programs that support residents and improve their wellbeing are urgently needed.’</p>\n<p>Julie said that the time when people first move into aged care can be particularly difficult. ‘When people move into aged care, they’re often lonely, distressed to have left their home, and unsure what the future will bring. They’ve often lost their social connections and need to start again, developing a friendship group in their new environment.</p>\n<p>‘Our provisional psychologists can help with that transition and with other mental health issues residents are experiencing. Having a friendly, supportive person who visits each week simply to talk and listen for an extended time can provide enormous therapeutic benefit.’</p>\n<p><em>Caring for Residents of Aged Care</em> was designed in consultation with a Residents’ Advisory Group in an aged-care facility in Brisbane North.</p>\n<p>‘The Residents’ Group was very important in helping us to understand how to engage with aged care facilities and what to offer in the program,’ said Julie.</p>\n<p>Like any other mental health intervention, the program uses a selection of pre and post measures to evaluate outcomes. Evaluation shows the program leads to measurable reductions in residents’ anxiety and psychological distress, and high levels of client satisfaction.</p>\n<p>Qualitative measures show improvements in mood, anxiety and stress; reductions in social isolation and acceptance; improved coping with life changes; and increases in self-worth.</p>\n<p><strong>Alice’s* Story</strong></p>\n<p>Alice lives at St Vincent’s Aged Care in Mitchelton. Her eyesight is poor and she spends much of her time in her room. Even though her son and daughter-in-law visit regularly, she often finds herself feeling lonely. But talking to Phil, a provisional psychologist with Change Futures, has made a world of difference. Spending time with Phil gives her someone who listens to her and gives her support.<br /><sub>* Name and aspects of the story changed to preserve anonymity.</sub></p>\n<p><strong><br /></strong></p><p><strong>The program in a nutshell</strong></p><p><strong>Name:</strong> Caring for Residents of Aged Care</p>\n\n<p><strong>Providers: </strong>Change Futures</p>\n<p><strong>Service type:</strong> Individual and group therapy in residential aged-care facilities</p>\n<p><strong>Service duration: </strong>Conducted in episodes of five sessions; individual therapy available for up to 10 sessions; group therapy may be ongoing.</p>',NULL,NULL,NULL),(334,21711,1,'2020-04-21 00:53:23','2020-04-21 00:53:23','91031e80-dafc-4380-94a0-b54e82d8d77d','<p><strong>The department of haematology at the Royal Brisbane and Women’s Hospital has launched a pilot program of shared care with general practice for patients with low risk haematological conditions.</strong></p>\n<p>Shared care is the joint participation of primary care physicians and specialist physicians in the delivery of care.</p>\n<p>Shared care aims to help patients to receive care closer to home, avoid hospital wait times and receive more comprehensive primary care. For most patients, shared care will be an annual cycle, beginning with an initial specialist appointment, followed by three quarterly visits to the GP.</p>\n<p>GPs will be contacted on an individual basis to be offered the choice of participating in this shared care program as eligible patients are identified. The conditions in scope for the pilot program are chronic lymphocytic leukemia, monoclonal gammopathy of undetermined significance and myelodysplastic syndromes.</p>\n<p>Upon commencement, GPs will receive a care pathway outlining the recommended visit schedule, suggested care and monitoring, details of any clinical indicators (red flags) that would suggest the need for early specialist review and haematologist contact details.</p>\n<p>A dedicated Clinical Nurse Consultant will be available to help educate patients, resolve issues and help patients navigate their care.</p>\n<p>GPs are also encouraged to take advantage of the GP Haematology Advice telephone line. By phoning <strong>07 3646 1353</strong>, GPs can access clinical advice from the on-call haematologist between 8.00 am and 5.00 pm Monday to Friday. Advice is also available after hours by phoning the Royal Brisbane and Women’s Hospital on <strong>07 3646 8111</strong>.</p>\n<p>An education event is scheduled to take place in March 2020 for GPs who want to improve their knowledge of haematological conditions. Details will be available soon on the PHN website.</p>\n<p>The project is being established thanks to support from the Royal Brisbane and Women’s Hospital Foundation and is being led by Dr Cameron Curley, Deputy Director Haematology, Royal Brisbane and Women’s Hospital. For more information email<strong> <a>MNHHS-CCS-ED@health.qld.gov.au</a></strong>.</p>',NULL,NULL,NULL),(347,21725,1,'2020-04-21 00:55:44','2020-08-16 23:29:56','f45ce2f7-07dd-4975-90f5-85d30bf2cb71','<p><strong>Brisbane North PHN is pleased to present, Our stories— an overview of the mental health, suicide prevention and alcohol and other drug treatment services commissioned by the PHN.</strong></p>\n<p>Each month, we will present a snapshot of services based off the perspectives of both service users and service providers – sharing real experiences and real outcomes. This month we are profiling the <em>Caring for Residents of Aged Care program</em>, created by Change Futures.</p>\n<p><em>Caring for Residents of Aged Care</em> places provisional psychologists in residential aged-care facilities to provide therapeutic programs for groups and individuals. What started as a small pro-bono program with St Vincent’s Aged Care in Brisbane’s northside has now spread to 17 facilities across the region with funding from Brisbane North PHN.</p>\n<p>Program founder Julie Aganoff said they’re uncovering a huge need for psychological therapies in aged care.</p>\n<p>‘Many, many residents in aged care experience psychological distress,’ she said. ‘Programs that support residents and improve their wellbeing are urgently needed.’</p>\n<p>Julie said that the time when people first move into aged care can be particularly difficult. ‘When people move into aged care, they’re often lonely, distressed to have left their home, and unsure what the future will bring. They’ve often lost their social connections and need to start again, developing a friendship group in their new environment.</p>\n<p><br /></p>',NULL,NULL,NULL),(351,21730,1,'2020-04-21 00:55:44','2020-04-21 00:55:44','dfb89c91-4799-47aa-9af0-259cc7ae5df4',NULL,NULL,NULL,'‘Our provisional psychologists can help with that transition and with other mental health issues residents are experiencing. Having a friendly, supportive person who visits each week simply to talk and listen for an extended time can provide enormous therapeutic benefit.’'),(352,21731,1,'2020-04-21 00:55:44','2020-04-21 00:55:44','0751e529-c463-4141-8772-268f64d4f9f2','<p><em>Caring for Residents of Aged Care</em> was designed in consultation with a Residents’ Advisory Group in an aged-care facility in Brisbane North.</p>\n<p>‘The Residents’ Group was very important in helping us to understand how to engage with aged care facilities and what to offer in the program,’ said Julie.</p>\n<p>Like any other mental health intervention, the program uses a selection of pre and post measures to evaluate outcomes. Evaluation shows the program leads to measurable reductions in residents’ anxiety and psychological distress, and high levels of client satisfaction.</p>\n<p>Qualitative measures show improvements in mood, anxiety and stress; reductions in social isolation and acceptance; improved coping with life changes; and increases in self-worth.</p>\n<p><strong>Alice’s* Story</strong></p>\n<p>Alice lives at St Vincent’s Aged Care in Mitchelton. Her eyesight is poor and she spends much of her time in her room. Even though her son and daughter-in-law visit regularly, she often finds herself feeling lonely. But talking to Phil, a provisional psychologist with Change Futures, has made a world of difference. Spending time with Phil gives her someone who listens to her and gives her support.<br /><sub>* Name and aspects of the story changed to preserve anonymity.</sub></p>\n\n<h5><strong>The program in a nutshell</strong></h5>\n<p><strong>Name:</strong> Caring for Residents of Aged Care</p>\n<p><strong>Providers: </strong>Change Futures</p>\n<p><strong>Service type:</strong> Individual and group therapy in residential aged-care facilities</p>\n<p><strong>Service duration: </strong>Conducted in episodes of five sessions; individual therapy available for up to 10 sessions; group therapy may be ongoing.</p>',NULL,NULL,NULL),(353,21732,1,'2020-04-21 00:56:51','2020-08-16 23:29:56','c9a6396f-72b3-4626-9ec7-b181333b1491',NULL,NULL,NULL,'‘We offer peer-support programs, education, and social-inclusion activities like yoga, music and art. Most of our staff are volunteers and the majority of our services are free. It’s a friendly, welcoming and nonjudgemental space for parents and babies.’'),(354,21733,1,'2020-04-21 00:56:51','2020-08-16 23:29:56','d719910b-2cc8-44f6-8eb4-a21db40b3c5f','<p>SPP is delivered across six sessions by peer-support workers. The first and last sessions involve individual discussions and one-on-one support with the SPP program manager and a psychologist. SPP is an earlyintervention program for parents who are doing it tough but who may not have a diagnosis of mental illness. It’s designed to build emotional resilience and promote self-care.<br /></p>\n<p>‘We don’t require our participants to have a diagnosed condition or a formal referral from a GP,’ said Rani. ‘This isn’t a diagnostic program with clinical assessments and outcomes. It’s an empathic environment designed to promote emotional wellness and parenting confidence.’</p>\n<p>Rani is convinced that SPP is having a positive impact on the lives of mothers. ‘It might sound a bit corny, but I really do believe this program can bring a little ray of sunshine into parents’ lives, right when they need it most’.</p>\n<h5><strong>The program in a nutshell</strong></h5>\n<p><strong>Name: </strong>Sunshine Parenting Program<br /><strong>Provider:</strong> Peach Tree Perinatal Wellness Inc<br /><strong>Service type:</strong> Brief therapy, community-based peer education for parents experiencing postnatal mental health challenges<br /><strong>Service duration: </strong>Six-week program that includes four group sessions and two individual sessions with a psychologist</p>',NULL,NULL,NULL),(355,21735,1,'2020-04-21 00:56:51','2020-04-21 00:56:51','9c7e2911-c7a7-43b5-b0b4-45a56ffb23c6','<p><strong>Each month in Our stories, we’re presenting a snapshot of services based off the perspectives of both service users and service providers.</strong></p>\n<p>This month’s service profile focuses on the Sunshine Parenting Program (SPP), a six-week postnatal wellbeing program for mothers who are struggling with their mental health, run by Brisbane’s Peach Tree Perinatal Wellness Inc.</p>\n<p>SPP was designed by two Brisbane mums, Viv Kissane and Rani Farmer who both have first-hand experience of perinatal challenges. Viv’s experiences with perinatal mental illness encouraged her to establish Peach Tree Perinatal Wellness Inc in 2011.</p>\n<p>‘I’m the mother of three children, and I experienced firsthand the devastating impact of perinatal mental illness,’ said Viv. ‘I was determined to offer other parents the support I wish I’d had. I established Peach Tree to provide compassionate, peer-led services and education.’</p>\n<p>‘Our home here at Peach Tree House is like a parent wellbeing centre,’ said Viv.<br /></p>\n',NULL,NULL,NULL),(356,21736,1,'2020-04-21 00:56:51','2020-04-21 00:56:51','d6a275e1-bfb4-4812-8b19-d4184e3217c4',NULL,NULL,NULL,'‘We offer peer-support programs, education, and social-inclusion activities like yoga, music and art. Most of our staff are volunteers and the majority of our services are free. It’s a friendly, welcoming and nonjudgemental space for parents and babies.’'),(358,21739,1,'2020-04-21 00:57:04','2020-04-21 00:57:04','2f1d19d6-12a3-4323-94da-bfa6136a5493','<p><strong>Brisbane North PHN is pleased to present, Our stories— an overview of the mental health, suicide prevention and alcohol and other drug treatment services commissioned by the PHN.</strong></p>\n<p>Each month, we will present a snapshot of services based off the perspectives of both service users and service providers – sharing real experiences and real outcomes. This month we are profiling the <em>Caring for Residents of Aged Care program</em>, created by Change Futures.</p>\n<p><em>Caring for Residents of Aged Care</em> places provisional psychologists in residential aged-care facilities to provide therapeutic programs for groups and individuals. What started as a small pro-bono program with St Vincent’s Aged Care in Brisbane’s northside has now spread to 17 facilities across the region with funding from Brisbane North PHN.</p>\n<p>Program founder Julie Aganoff said they’re uncovering a huge need for psychological therapies in aged care.</p>\n<p>‘Many, many residents in aged care experience psychological distress,’ she said. ‘Programs that support residents and improve their wellbeing are urgently needed.’</p>\n<p>Julie said that the time when people first move into aged care can be particularly difficult. ‘When people move into aged care, they’re often lonely, distressed to have left their home, and unsure what the future will bring. They’ve often lost their social connections and need to start again, developing a friendship group in their new environment.</p>\n<p><br /></p>',NULL,NULL,NULL),(359,21740,1,'2020-04-21 00:57:04','2020-04-21 00:57:04','c0b9a438-c2af-450c-ac9f-570a8c690526',NULL,NULL,NULL,'‘Our provisional psychologists can help with that transition and with other mental health issues residents are experiencing. Having a friendly, supportive person who visits each week simply to talk and listen for an extended time can provide enormous therapeutic benefit.’'),(360,21741,1,'2020-04-21 00:57:04','2020-04-21 00:57:04','22abb578-4a8e-4b81-a821-ee7e3cbbcf67','<p><em>Caring for Residents of Aged Care</em> was designed in consultation with a Residents’ Advisory Group in an aged-care facility in Brisbane North.</p>\n<p>‘The Residents’ Group was very important in helping us to understand how to engage with aged care facilities and what to offer in the program,’ said Julie.</p>\n<p>Like any other mental health intervention, the program uses a selection of pre and post measures to evaluate outcomes. Evaluation shows the program leads to measurable reductions in residents’ anxiety and psychological distress, and high levels of client satisfaction.</p>\n<p>Qualitative measures show improvements in mood, anxiety and stress; reductions in social isolation and acceptance; improved coping with life changes; and increases in self-worth.</p>\n<p><strong>Alice’s* Story</strong></p>\n<p>Alice lives at St Vincent’s Aged Care in Mitchelton. Her eyesight is poor and she spends much of her time in her room. Even though her son and daughter-in-law visit regularly, she often finds herself feeling lonely. But talking to Phil, a provisional psychologist with Change Futures, has made a world of difference. Spending time with Phil gives her someone who listens to her and gives her support.<br /><sub>* Name and aspects of the story changed to preserve anonymity.</sub></p>\n\n<h5><strong>The program in a nutshell</strong></h5>\n<p><strong>Name:</strong> Caring for Residents of Aged Care</p>\n<p><strong>Providers: </strong>Change Futures</p>\n<p><strong>Service type:</strong> Individual and group therapy in residential aged-care facilities</p>\n<p><strong>Service duration: </strong>Conducted in episodes of five sessions; individual therapy available for up to 10 sessions; group therapy may be ongoing.</p>',NULL,NULL,NULL),(405,21792,1,'2020-04-21 00:59:41','2020-04-21 00:59:41','ed1bda8e-fc12-43c4-94d5-54865f9fcde9','<p><strong>A toolkit for embedding people with experience of mental health challenges into public and private workplaces and non-government organisations has just been launched.</strong></p>\n<p>The Mental Health Lived Experience Workforce framework provides practical advice and resources for any organisation employing or looking to employ lived experience staff. </p>\n<p>It was developed by RMIT University researchers led by lived experience academic Dr Louise Byrne, and funded by the Queensland Mental Health Commission. Queensland Mental Health Commissioner Mr Ivan Frkovic said the framework represented a comprehensive guide to harnessing the knowledge of employees who had experience of mental ill-health. </p>\n<p>“People with personal experience of mental health challenges and the ways our systems respond to them offer unique insight and are well-placed to support those working in and using mental health services,” Mr Frkovic said.</p>\n<p>He said the new framework was designed to be flexible and transferable, so it could be adapted across a range of workplaces.</p>\n<p><a href=\"https://www.facebook.com/BrisbaneNorthPHN\" target=\"_blank\" rel=\"noreferrer noopener\"></a><br /></p>',NULL,NULL,NULL),(406,21793,1,'2020-04-21 00:59:41','2020-04-21 00:59:41','8771b761-578e-499e-a035-1d55a1da4485',NULL,NULL,NULL,'“For example, Queensland Health has harnessed the key concepts and adapted them to suit the public mental health sector. Lived experience workers have a vital role in mental health, but there is also great potential for them to contribute to other organisations across the public and private sector.”'),(407,21794,1,'2020-04-21 00:59:41','2020-04-21 00:59:41','3db028ed-8f7f-47b8-9139-acbb7bcb4405','<p>Dr Byrne said the framework provided practical guidance for organisations to employ, train, supervise and support staff in dedicated lived experience roles.</p>\n<p>Her team identified three main pillars for an effective lived experience workforce:</p>\n<ol><li>All levels of the organisation need to be exposed to lived experience staff and concepts to understand how they work and the value they add.</li><li>Genuine commitment is needed at all levels of the organisation. Tokenistic roles do not succeed.</li><li>Practical action is necessary to prepare the workforce; address workplace readiness through training and championing of lived experience roles at all levels of the organisation.</li></ol><blockquote><p>“We are seeing an increase in the number of people employed for their lived experience, but there may not be sufficient understanding in organisations about the roles they are able to fill and the value they bring to the organisation, beyond empathy with clients,” Dr Byrne said.</p><p>“This can result in poor support structures or planning around the roles, with the risk that lived experience workers might not be fulfilling their potential.</p></blockquote>\n<p>Louise Byrne is one of Australia\'s leading lived experience researchers.</p>\n<p>Dr Byrne said lived experience employees had the greatest impact when upper management made a long-term commitment to the roles.</p>\n<p>“Unfortunately, many organisations are lacking confidence when employing lived experience staff, resulting in reduced impact.</p>\n<p>“We hope resources like the framework will change both perceptions and practices.”</p>\n<p><strong>Download the Lived Experience Workforce Framework at: <a href=\"http://www.qmhc.qld.gov.au/\">www.qmhc.qld.gov.au</a>.</strong></p>\n<p><em>Pictured above: Dr Leanne Geppert, Executive Director of the Queensland Mental Health Commission; Mr Ivan Frkovic, Queensland Mental Health Commissioner; Dr Louise Byrne, RMIT University; Deb Pratt, Manager at Queensland Mental Health Commission; Eschleigh Balzamo, General Manager at Brook RED; Paula Arro, Lived Experience Engagement Coordinator, Brisbane North PHN.</em></p>\n<p><em>Reprinted with thanks to <a href=\"http://www.rmit.edu.au/news\">RMIT University News</a>.</em></p>',NULL,NULL,NULL),(420,21808,1,'2020-04-21 01:01:01','2020-08-16 23:29:56','60738043-10e8-4563-9b43-bfa34308da3a','<p><strong>A toolkit for embedding people with experience of mental health challenges into public and private workplaces and non-government organisations has just been launched.</strong></p>\n<p>The Mental Health Lived Experience Workforce framework provides practical advice and resources for any organisation employing or looking to employ lived experience staff. </p>\n<p>It was developed by RMIT University researchers led by lived experience academic Dr Louise Byrne, and funded by the Queensland Mental Health Commission. Queensland Mental Health Commissioner Mr Ivan Frkovic said the framework represented a comprehensive guide to harnessing the knowledge of employees who had experience of mental ill-health. </p>\n<p>“People with personal experience of mental health challenges and the ways our systems respond to them offer unique insight and are well-placed to support those working in and using mental health services,” Mr Frkovic said.</p>\n<p>He said the new framework was designed to be flexible and transferable, so it could be adapted across a range of workplaces.</p>\n<p><a href=\"https://www.facebook.com/BrisbaneNorthPHN\" target=\"_blank\" rel=\"noreferrer noopener\"></a><br /></p>',NULL,NULL,NULL),(422,21810,1,'2020-04-21 01:01:01','2020-08-16 23:29:56','4c447995-3cf3-44e8-a375-ecc1765e9d25','<p>Dr Byrne said the framework provided practical guidance for organisations to employ, train, supervise and support staff in dedicated lived experience roles.</p>\n<p>Her team identified three main pillars for an effective lived experience workforce:</p>\n<ol><li>All levels of the organisation need to be exposed to lived experience staff and concepts to understand how they work and the value they add.</li><li>Genuine commitment is needed at all levels of the organisation. Tokenistic roles do not succeed.</li><li>Practical action is necessary to prepare the workforce; address workplace readiness through training and championing of lived experience roles at all levels of the organisation.</li></ol><blockquote><p>“We are seeing an increase in the number of people employed for their lived experience, but there may not be sufficient understanding in organisations about the roles they are able to fill and the value they bring to the organisation, beyond empathy with clients,” Dr Byrne said.</p><p>“This can result in poor support structures or planning around the roles, with the risk that lived experience workers might not be fulfilling their potential.</p></blockquote>\n<p>Louise Byrne is one of Australia\'s leading lived experience researchers.</p>\n<p>Dr Byrne said lived experience employees had the greatest impact when upper management made a long-term commitment to the roles.<br /><br /></p>\n\n',NULL,NULL,NULL),(423,21811,1,'2020-04-21 01:01:01','2020-08-16 23:29:56','0aa56a92-36dc-42dd-9cb2-5179c952dc11',NULL,NULL,NULL,'“Unfortunately, many organisations are lacking confidence when employing lived experience staff, resulting in reduced impact. We hope resources like the framework will change both perceptions and practices.”'),(424,21812,1,'2020-04-21 01:01:01','2020-08-16 23:29:56','d723f0fe-dada-4948-ab5e-478bc3a28771','<p><strong>Download the Lived Experience Workforce Framework at: <a href=\"http://www.qmhc.qld.gov.au/\">www.qmhc.qld.gov.au</a>.</strong></p>\n<p><em>Pictured above: Dr Leanne Geppert, Executive Director of the Queensland Mental Health Commission; Mr Ivan Frkovic, Queensland Mental Health Commissioner; Dr Louise Byrne, RMIT University; Deb Pratt, Manager at Queensland Mental Health Commission; Eschleigh Balzamo, General Manager at Brook RED; Paula Arro, Lived Experience Engagement Coordinator, Brisbane North PHN.</em></p>\n<p><em>Reprinted with thanks to <a href=\"http://www.rmit.edu.au/news\">RMIT University News</a>.</em></p>',NULL,NULL,NULL),(425,21814,1,'2020-04-21 01:01:01','2020-04-21 01:01:01','fca648cb-a625-493c-8eb8-164c1d361e32','<p><strong>A toolkit for embedding people with experience of mental health challenges into public and private workplaces and non-government organisations has just been launched.</strong></p>\n<p>The Mental Health Lived Experience Workforce framework provides practical advice and resources for any organisation employing or looking to employ lived experience staff. </p>\n<p>It was developed by RMIT University researchers led by lived experience academic Dr Louise Byrne, and funded by the Queensland Mental Health Commission. Queensland Mental Health Commissioner Mr Ivan Frkovic said the framework represented a comprehensive guide to harnessing the knowledge of employees who had experience of mental ill-health. </p>\n<p>“People with personal experience of mental health challenges and the ways our systems respond to them offer unique insight and are well-placed to support those working in and using mental health services,” Mr Frkovic said.</p>\n<p>He said the new framework was designed to be flexible and transferable, so it could be adapted across a range of workplaces.</p>\n<p><a href=\"https://www.facebook.com/BrisbaneNorthPHN\" target=\"_blank\" rel=\"noreferrer noopener\"></a><br /></p>',NULL,NULL,NULL),(426,21815,1,'2020-04-21 01:01:01','2020-04-21 01:01:01','2f37e449-0e8c-43c4-903b-a1829ec828c9',NULL,NULL,NULL,'“For example, Queensland Health has harnessed the key concepts and adapted them to suit the public mental health sector. Lived experience workers have a vital role in mental health, but there is also great potential for them to contribute to other organisations across the public and private sector.”'),(427,21816,1,'2020-04-21 01:01:01','2020-04-21 01:01:01','4ea60288-b024-448b-82f0-9f7a8c40dee9','<p>Dr Byrne said the framework provided practical guidance for organisations to employ, train, supervise and support staff in dedicated lived experience roles.</p>\n<p>Her team identified three main pillars for an effective lived experience workforce:</p>\n<ol><li>All levels of the organisation need to be exposed to lived experience staff and concepts to understand how they work and the value they add.</li><li>Genuine commitment is needed at all levels of the organisation. Tokenistic roles do not succeed.</li><li>Practical action is necessary to prepare the workforce; address workplace readiness through training and championing of lived experience roles at all levels of the organisation.</li></ol><blockquote><p>“We are seeing an increase in the number of people employed for their lived experience, but there may not be sufficient understanding in organisations about the roles they are able to fill and the value they bring to the organisation, beyond empathy with clients,” Dr Byrne said.</p><p>“This can result in poor support structures or planning around the roles, with the risk that lived experience workers might not be fulfilling their potential.</p></blockquote>\n<p>Louise Byrne is one of Australia\'s leading lived experience researchers.</p>\n<p>Dr Byrne said lived experience employees had the greatest impact when upper management made a long-term commitment to the roles.<br /><br /></p>\n\n',NULL,NULL,NULL),(429,21818,1,'2020-04-21 01:01:01','2020-04-21 01:01:01','95b798d3-8599-463d-bee0-ce3ce3a12748','<p><strong>Download the Lived Experience Workforce Framework at: <a href=\"http://www.qmhc.qld.gov.au/\">www.qmhc.qld.gov.au</a>.</strong></p>\n<p><em>Pictured above: Dr Leanne Geppert, Executive Director of the Queensland Mental Health Commission; Mr Ivan Frkovic, Queensland Mental Health Commissioner; Dr Louise Byrne, RMIT University; Deb Pratt, Manager at Queensland Mental Health Commission; Eschleigh Balzamo, General Manager at Brook RED; Paula Arro, Lived Experience Engagement Coordinator, Brisbane North PHN.</em></p>\n<p><em>Reprinted with thanks to <a href=\"http://www.rmit.edu.au/news\">RMIT University News</a>.</em></p>',NULL,NULL,NULL),(430,21820,1,'2020-04-21 01:02:06','2020-04-21 01:02:06','a5427b5c-9ca8-45f5-aa23-dca6382eb91c','<p><strong>A toolkit for embedding people with experience of mental health challenges into public and private workplaces and non-government organisations has just been launched.</strong></p>\n<p>The Mental Health Lived Experience Workforce framework provides practical advice and resources for any organisation employing or looking to employ lived experience staff. </p>\n<p>It was developed by RMIT University researchers led by lived experience academic Dr Louise Byrne, and funded by the Queensland Mental Health Commission. Queensland Mental Health Commissioner Mr Ivan Frkovic said the framework represented a comprehensive guide to harnessing the knowledge of employees who had experience of mental ill-health. </p>\n<p>“People with personal experience of mental health challenges and the ways our systems respond to them offer unique insight and are well-placed to support those working in and using mental health services,” Mr Frkovic said.</p>\n<p>He said the new framework was designed to be flexible and transferable, so it could be adapted across a range of workplaces.</p>\n<p><a href=\"https://www.facebook.com/BrisbaneNorthPHN\" target=\"_blank\" rel=\"noreferrer noopener\"></a><br /></p>',NULL,NULL,NULL),(431,21821,1,'2020-04-21 01:02:06','2020-04-21 01:02:06','a8eb5619-2815-4918-9b39-ee31346d280c',NULL,NULL,NULL,'“For example, Queensland Health has harnessed the key concepts and adapted them to suit the public mental health sector. Lived experience workers have a vital role in mental health, but there is also great potential for them to contribute to other organisations across the public and private sector.”'),(432,21822,1,'2020-04-21 01:02:06','2020-04-21 01:02:06','fda305f4-d8b5-4a16-8a32-5f5c9e1312e2','<p>Dr Byrne said the framework provided practical guidance for organisations to employ, train, supervise and support staff in dedicated lived experience roles.</p>\n<p>Her team identified three main pillars for an effective lived experience workforce:</p>\n<ol><li>All levels of the organisation need to be exposed to lived experience staff and concepts to understand how they work and the value they add.</li><li>Genuine commitment is needed at all levels of the organisation. Tokenistic roles do not succeed.</li><li>Practical action is necessary to prepare the workforce; address workplace readiness through training and championing of lived experience roles at all levels of the organisation.</li></ol><blockquote><p>“We are seeing an increase in the number of people employed for their lived experience, but there may not be sufficient understanding in organisations about the roles they are able to fill and the value they bring to the organisation, beyond empathy with clients,” Dr Byrne said.</p><p>“This can result in poor support structures or planning around the roles, with the risk that lived experience workers might not be fulfilling their potential.</p></blockquote>\n<p>Louise Byrne is one of Australia\'s leading lived experience researchers.</p>\n<p>Dr Byrne said lived experience employees had the greatest impact when upper management made a long-term commitment to the roles.<br /><br /></p>\n\n',NULL,NULL,NULL),(433,21823,1,'2020-04-21 01:02:06','2020-04-21 01:02:06','ca18d5c7-1d93-45fe-9fc5-bb220bde0a04',NULL,NULL,NULL,'“Unfortunately, many organisations are lacking confidence when employing lived experience staff, resulting in reduced impact. We hope resources like the framework will change both perceptions and practices.”'),(474,21867,1,'2020-04-21 01:04:59','2020-04-21 01:04:59','b3153434-07e8-44f2-b3d2-4ce73bd48bbc','<p><strong>General Practitioner and clinical researcher Dr Jenny Schafer will bring a unique combination of career experiences to Brisbane North PHN, following her appointment to the PHN’s Board of Directors at its Annual General Meeting (AGM) on Wednesday 13 November 2019.</strong></p>\n<p> Having practised in Brisbane North for many years, Dr Schafer is also a current board director with Arthritis Queensland and a senior research manager at Wesley Medical Research. <br />Dr Schafer may be well known to many from her media work some years ago as a Channel 9 medical reporter and Sunday Mail columnist. </p>\n<p>In other AGM announcements, Mark Henley and Stan Macionis were returned as Board Directors. </p>\n<p>PHN Chief Executive Officer Abbe Anderson congratulated the new Board of Directors, saying the balance of experience and perspectives among its members will ensure the organisation continues to provide strong primary healthcare leadership.</p>\n<p><br /></p>',NULL,NULL,NULL),(475,21868,1,'2020-04-21 01:04:59','2020-04-21 01:04:59','683dc486-56f5-4836-8200-3c8e17c490b5',NULL,NULL,NULL,'“I am pleased for our new and continuing Directors. Dr Jenny Schafer is a welcome addition to our Board, helping to bolster the voice of GPs in PHN decision making,” Ms Anderson said.'),(476,21869,1,'2020-04-21 01:04:59','2020-04-21 01:04:59','e3b7e864-7e67-4cd6-b864-0c9a11e469bc','<p>“Dr Schafer has a long connection with our organisation. She and I worked closely together to develop the role of the Medical Assistant in Australia, now recognised with a nationally accredited Certificate IV qualification,” she said.</p><p>“Mark Henley has been on our board since 2015. He is currently CEO at the QLD Council of Social Services (QCOSS) and was formerly on the board of National Disability Services.</p>\n<p>“Mr Henley’s experience as an accountant has been of great benefit to the PHN in his role as chair of our Board’s Finance, Audit and Risk Management Committee.</p>\n<p>“Stan Macionis is another long-serving Board Director. First appointed in 2013, Mr Macionis currently chairs our Board’s Governance Committee.</p>\n<p>“Mr Macionis also serves as a member of the Mental Health Review Tribunal and the AHPRA Nursing and Midwifery Board. He was previously CEO at Medibank Health Solutions and then with RSL Care,” Ms Anderson said.</p>\n<p>AGM attendees heard from guest speaker Simon Cotterell, First Assistant Secretary at the Department of Health and Ageing, who spoke about the Government’s intention to develop a 10-year Primary Health Care Plan.</p>\n<p><strong><a href=\"http://www.brisbanenorthphn.org.au/page/about/our-team/directors\" target=\"_blank\" rel=\"noreferrer noopener\">Click through for more information</a> on the PHN’s Board of Directors for 2018/19.</strong></p>\n<p><strong><a href=\"http://www.brisbanenorthphn.org.au/yearinreview\" target=\"_blank\" rel=\"noreferrer noopener\">Read the PHN’s 2018/19 Digital Year in Review</a>.</strong></p>\n<p><em>Pictured left to right: Brisbane North PHN Board Chair Dr Anita Green, PHN CEO Abbe Anderson and new Board Director Dr Jenny Schafer.</em></p>',NULL,NULL,NULL),(485,21901,1,'2020-04-21 02:52:31','2020-04-21 02:52:31','bbd15a3d-f6df-4b04-ad9a-50faa6224985','<p><strong>2020 is the international year of the nurse and midwife and throughout the year the PHN is paying tribute to nurses and midwives that inspire.</strong></p>\n<p>This month we\'re celebrating the life and legacy of inspirational pioneer of the health sector, Aunty Pamela Mam.</p>\n<p>In January, trailblazing leader Aunty Pamela Mam passed away after more than 60 years working to improving the health and wellbeing outcomes of Aboriginal people and Torres Strait Islanders.</p>\n<p>Aunty Pamela Mam (nee Ah-kee/Bligh), a pioneer of Aboriginal and Torres Strait Islander health services, was born in 1938 in Richmond, western Queensland, and was a descendent of the Kuku Yalanji peoples in the Cooktown area.</p>\n<p>She started her remarkable career as a nurse aid at Palm Island Hospital, and later trained as a nurse at Townsville Hospital, becoming one of the first Aboriginal nurses in Queensland. Aunty Pamela helped establish the Aboriginal and Torres Strait Islander Community Health Service (ATSICHS) Brisbane and in 2015, Griffith University established the Aunty Pamela Mam Indigenous Nursing Scholarship to support Aboriginal and Torres Strait Islander nursing and midwifery students.</p>\n<p>She was awarded an honorary doctorate from Griffith University in December 2018 for her service to her people in health services and to the community and named as a life member of the Queensland Aboriginal and Islander Health Council and ATSICHS Brisbane, and patron for the Institute for Urban Indigenous Health.</p>\n<p>Aunty Pamela was an inspirational figure who created an ongoing legacy of compassion and commitment for health care for First Nations Queenslanders.</p>\n<p>For more infomation on the Aunty Pamela Mam Indigenous Nursing Scholarship visit the <strong><a href=\"https://www.griffith.edu.au/scholarships/scholarship-listings/aunty-pamela-mam-indigenous-nursing-scholarship\" target=\"_blank\" rel=\"noreferrer noopener\">Griffith University website</a></strong>.</p>',NULL,NULL,NULL),(1372,94457,1,'2020-06-29 05:10:17','2020-06-29 05:10:17','26536ffc-dc57-4b0c-87df-91792be224d1','<p><strong>GP Smart Referrals, rolled out by Metro North Hospital and Health Service and Brisbane North PHN in April, is now live in 63 general practices across the region.</strong></p>\n<p>GP Smart Referrals is an electronic template that allows GPs to send referrals through to Metro North Specialist Outpatients.</p>\n<p>They enable faster, streamlined management of referrals and less double handling of referrals across our health service.</p>\n<p>General practices in the Brisbane North and Moreton Bay region that have compatible software can register to have GP Smart Referrals installed.</p>\n<p>After registration, the software can be installed and activated remotely. Online training resources are available and on-site or remote training are also on offer.</p>\n<p>GP Smart Referrals creates a streamlined referral process as it is integrated with a service directory, which allows you to view the closest facility that provides the service to your patient’s address.</p>\n<p>The software will auto-populate patient demographics and clinical record information, reducing time spent manually entering information.</p>\n<p>Links with the statewide referral criteria allow essential referral information to be displayed, reducing the number of referrals sent back with requests for additional clinical information.</p>\n<p>Documents or imaging, including pathology tests and imaging reports, can be attached to the referral, saving administration time with the elimination of faxing supporting documents or diagnostic testing.</p>\n<p>Telegraph Road Medical Clinic went live with GP Smart Referrals in April, with Dr Stephen Gilliland recently giving some feedback on the referral system.</p>\n<p>“It’s excellent, very user-friendly and I like the speed of doing a referral. “All the relevant information is correlated on referral, with no need to go hunting for info,” said Dr Gilliland.</p>\n<p><strong>Email <a href=\"mailto:GPSR@brisbanenorthphn.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">GPSR@brisbanenorthphn.org.au</a> to register your practice or contact the PHN’s Digital Health Support Officers: Julian Winkel on 0474 980 564 or Donna Hayward on 0402 159 794.</strong></p>',NULL,NULL,NULL),(1373,94459,1,'2020-06-29 05:10:24','2020-06-29 05:10:24','dacdf8f6-055e-413f-b93f-fc55b14f0b9f','<p><strong>St Martins Residential Aged Care home at Taigum is the site of Brisbane North’s first Specialist Dementia Care Program (SDCP) unit.</strong></p>\n<p>It is one of three locations in Queensland successful in the Commonwealth Government’s first round of funding for the new program, along with Brisbane South and Mackay.</p>\n<p>The program aims to: </p>\n\n<ul><li>provide care for people exhibiting severe symptoms of dementia who are unable to be effectively cared for by mainstream aged care services</li><li>enable residential aged care providers to deliver care in a dedicated dementia friendly environment</li><li>provide intensive, specialised residential care with a focus on stabilising and reducing the person’s symptoms over time with the aim of enabling transition to a less intensive care setting.</li></ul><p>Kate Hawkins, Specialist Dementia Care Program Manager at Anglicare Southern Queensland, said the new unit would open in July 2020.</p>\n<p>“This is an exciting opportunity for St Martins to be among the first aged care homes in Australia to establish this specialist capability in dementia care, with our residents and wider community set to benefit from the advanced skills and knowledge of the staff in the unit,” Ms Hawkins said.</p>\n<p>“The objective is that residents would only reside in the unit for short period of time until the specialist support and care they receive will enable them to transition into a general aged care setting after that period, whether that be at St Martin’s or another nearby home.</p>\n<p>“We know there is a growing need for specialist dementia care in Australia and that units like these will be important assets in our local community.”</p>\n<p>Ms Hawkins said the unit would incorporate eight beds, plus an additional ‘bounce back’ bed, to accommodate people who may need to be readmitted if their transition out is not successful.</p>\n<p>Residents are admitted to the unit via a specialised referral pathway through Dementia Support Australia.</p>\n<p>For more information please contact Kate Hawkins at <strong><a href=\"mailto:khawkins@anglicaresq.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">khawkins@anglicaresq.org.au</a></strong>.</p>',NULL,NULL,NULL),(1374,94461,1,'2020-06-29 05:10:32','2020-06-29 05:10:32','7df29487-bcab-4ee6-b078-73369e30f2a6','<p><strong>The Improving Indigenous Access to Mainstream Primary Care (IIAMPC) team, under the Integrated Team Care (ITC) program, work with general practices and healthcare providers to facilitate access to appropriate healthcare services for Aboriginal and Torres Strait Islander community members.</strong></p>\n\n\n\n\n<p>This program includes training for providers such as ‘Turning Good Intentions into Culturally Safe Practice’, as well as assistance with resource development, tools, and templates to support Aboriginal and Torres Strait Islander patients to access services.</p>\n\n\n\n\n<p>The program also provides outreach support for your Aboriginal and Torres Strait Islander clients, including transport to and from appointments, cultural support, and health literacy</p>\n\n\n<p>education. Outreach workers can support general practices by engaging in community health promotion programs.</p>\n\n<p>To be eligible for this program, patients must have a current 715 health assessment and complete the ITC patient registration form.</p>\n\n\n<p><strong>For further information please call 1800 254 354 to speak with an ITC/IIAMPC team member.</strong></p>\n',NULL,NULL,NULL),(1379,94470,1,'2020-06-29 05:11:54','2020-06-29 05:11:54','d2a2968d-8782-4945-9740-af2e058c6cf4','<p>There is still time for older people, Aboriginal and Torres Strait Islander people and others at high risk of influenza complications to protect themselves with a free flu jab this winter.</p>\n<p>General Practitioner and Brisbane North PHN Board Chair Dr Anita Green said it was especially important to be vigilant about flu vaccination during this year’s pandemic.</p>\n<p>“Contracting both COVID-19 and the flu at the same time could be fatal, even for the fittest of us,” Dr Green said.</p>\n<p>“People aged 65 years or older can now get a special Quadrivalent Influenza Vaccine from their GP or other immunisation provider,” she said.</p>\n<p>“This new flu vaccine provides enhanced protection for older people and, best of all, it’s free.</p>\n<p>“Aboriginal and Torres Strait Islander people are also highly vulnerable to respiratory illness, so influenza vaccination is free for this population group as well, from six months of age.</p>\n<p>“Remember that it is safe to visit your GP.</p>\n<p>“General Practices now have ample personal protective equipment, like masks and gowns, and new infection control processes are in place to prevent the spread of COVID-19. Sanitation is paramount.</p>\n<p>“Patients just need to remember to phone ahead to book an appointment.</p>\n<p>“This will allow general practice staff to check the vaccine is in stock and assess whether patients have any flu or COVID-19 symptoms before they come to the clinic,” she said.</p>\n<p>Other flu vaccine providers include Aboriginal Community Controlled Health Services, community pharmacies and local council immunisation clinics. Check relevant websites for details.</p>\n<p>Immunisation lowers a person’s risk of infection from a vaccine preventable disease. It is a safe and effective way to protect yourself and the community against many serious illnesses.</p>\n<p>In Australia, influenza on average causes 1,500 to 3,000 deaths, about 18,000 hospitalisations and 300,000 GP consultations each year [<a href=\"https://protect-au.mimecast.com/s/nCmJC0YK0Ms4y6kHwIfhQ?domain=link.mediaoutreach.meltwater.com\">source: Influenza Specialist Group, updated 25 March 2020</a>].</p>\n<p>The <a href=\"https://protect-au.mimecast.com/s/VuKMCgZ0nyUNBVqFo9UEs?domain=link.mediaoutreach.meltwater.com\">National Immunisation Program</a> provides free flu vaccines to those most at risk, including:</p>\n<ul><li>pregnant women at any stage of pregnancy</li>\n <li>all Aboriginal and Torres Strait Islander people aged six months and older</li>\n <li>people aged 65 years and older</li>\n <li>people aged six months and older with certain medical risk factors, and</li>\n <li>for the first time, all children aged between six months and five years.</li>\n</ul><p>For more information about vaccine safety, go to <a href=\"https://protect-au.mimecast.com/s/i_G0CjZ10BUAOpYS5qoMP?domain=link.mediaoutreach.meltwater.com\">http://www.ausvaxsafety.org.au/</a>.</p>',NULL,NULL,NULL),(2097,106871,1,'2020-08-10 02:41:50','2020-08-10 02:41:50','f168d8cb-17f6-4109-abef-9864698cbcc3','<p>It\'s safe to see your GP and maintain appointments with other healthcare professionals, so don\'t put your health on hold any longer.</p>\n<p>That is the message 30-year veteran General Practitioner and Brisbane North PHN Board Chair Dr Anita Green wants patients to understand as Queensland continues to deal with COVID-19.</p>\n<p>“Whether you need a flu jab or a regular health check,don\'t delay. Book in with your GP today,\" Dr Green said.</p>\n<p>Her call coincides with the launch of a new Primary Health Network campaign, across radio and online media, in response to reports from healthcare providers that many people are avoiding vital medical care.</p>\n<p>“We know the people who have been most at risk during the pandemic are those with chronic complex disease and the older members of our community,” Dr Green said.</p>\n<p>“They largely heeded the health messages to stay at home,self-isolate and keep themselves safe when the Coronavirus first appeared and I congratulate them for doing so,” she said. “But people shouldn’t put their healthcare on hold any longer.</p>\n<p>“It is very important for anyone living with asthma and other lung conditions, cancers, diabetes or cardiovascular disease, to continue their regular medical care to avoid serious complications.</p>\n<p>\"We want them to reconnect with their GP, psychologist, podiatrist, physio or other healthcare professional and get the normal healthcare they need to have on a regular basis.</p>\n<p>“For infection control reasons, so we can maintain a COVID safe environment for all patients, we just need them to phone ahead or book with their clinic online. It’s that simple,” Dr Green said.<br /></p>\n<p>To search for a local healthcare professional or service, visit the <a href=\"http://www.brisbanenorthphn.org.au/safetoseegp\" target=\"_blank\" rel=\"noreferrer noopener\">Safe to see your GP webpage</a>. <br /></p>\n<h6>With thanks to Darling Downs West Moreton PHN for initiating, developing and permitting Brisbane North PHN to adapt and share the campaign in our region. </h6>',NULL,NULL,NULL),(3538,120594,1,'2020-10-30 05:27:02','2020-10-30 05:27:02','3d911839-c445-4af0-8928-73d991f1bb44','<p>It\'s safe to see your GP and maintain appointments with other healthcare professionals, so don\'t put your health on hold any longer.</p>\n<p>That is the message 30-year veteran General Practitioner and Brisbane North PHN Board Chair Dr Anita Green wants patients to understand as Queensland continues to deal with COVID-19.</p>\n<p>“Whether you need a flu jab or a regular health check, don\'t delay. Book in with your GP today,\" Dr Green said.</p>\n<p>Her call coincides with the launch of a new Primary Health Network campaign, across radio and online media, in response to reports from healthcare providers that many people are avoiding vital medical care.<br /></p>\n<p>“We know the people who have been most at risk during the pandemic are those with chronic complex disease and the older members of our community,” Dr Green said.</p>\n<p>“They largely heeded the health messages to stay at home, self-isolate and keep themselves safe when the Coronavirus first appeared and I congratulate them for doing so,” she said. “But people shouldn’t put their healthcare on hold any longer.</p>\n<p>“It is very important for anyone living with asthma and other lung conditions, cancers, diabetes or cardiovascular disease, to continue their regular medical care to avoid serious complications.</p>\n<p>\"We want them to reconnect with their GP, psychologist, podiatrist, physio or other healthcare professional and get the normal healthcare they need to have on a regular basis.</p>\n<p>“For infection control reasons, so we can maintain a COVID safe environment for all patients, we just need them to phone ahead or book with their clinic online. It’s that simple,” Dr Green said.<br /></p>\n<p>To search for a local healthcare professional or service, visit the <a href=\"http://www.brisbanenorthphn.org.au/safetoseegp\" target=\"_blank\" rel=\"noreferrer noopener\">Safe to see your GP webpage</a>. <br /></p>\n<h6>With thanks to Darling Downs West Moreton PHN for initiating, developing and permitting Brisbane North PHN to adapt and share the campaign in our region.</h6>',NULL,NULL,NULL),(3539,120600,1,'2020-10-30 05:27:02','2020-10-30 05:27:02','7cfc1646-6889-4408-ad78-39d2de81ce22','<p>It\'s safe to see your GP and maintain appointments with other healthcare professionals, so don\'t put your health on hold any longer.</p>\n<p>That is the message 30-year veteran General Practitioner and Brisbane North PHN Board Chair Dr Anita Green wants patients to understand as Queensland continues to deal with COVID-19.</p>\n<p>“Whether you need a flu jab or a regular health check, don\'t delay. Book in with your GP today,\" Dr Green said.</p>\n<p>Her call coincides with the launch of a new Primary Health Network campaign, across radio and online media, in response to reports from healthcare providers that many people are avoiding vital medical care.<br /></p>\n<p>“We know the people who have been most at risk during the pandemic are those with chronic complex disease and the older members of our community,” Dr Green said.</p>\n<p>“They largely heeded the health messages to stay at home, self-isolate and keep themselves safe when the Coronavirus first appeared and I congratulate them for doing so,” she said. “But people shouldn’t put their healthcare on hold any longer.</p>\n<p>“It is very important for anyone living with asthma and other lung conditions, cancers, diabetes or cardiovascular disease, to continue their regular medical care to avoid serious complications.</p>\n<p>\"We want them to reconnect with their GP, psychologist, podiatrist, physio or other healthcare professional and get the normal healthcare they need to have on a regular basis.</p>\n<p>“For infection control reasons, so we can maintain a COVID safe environment for all patients, we just need them to phone ahead or book with their clinic online. It’s that simple,” Dr Green said.<br /></p>\n<p>To search for a local healthcare professional or service, visit the <a href=\"http://www.brisbanenorthphn.org.au/safetoseegp\" target=\"_blank\" rel=\"noreferrer noopener\">Safe to see your GP webpage</a>. <br /></p>\n<h6>With thanks to Darling Downs West Moreton PHN for initiating, developing and permitting Brisbane North PHN to adapt and share the campaign in our region.</h6>',NULL,NULL,NULL),(3540,120606,1,'2020-10-30 05:27:36','2020-10-30 05:27:36','264863d6-60dc-4de0-9f34-58975f3ce653','<p>It\'s safe to see your GP and maintain appointments with other healthcare professionals, so don\'t put your health on hold any longer.</p>\n<p>That is the message 30-year veteran General Practitioner and Brisbane North PHN Board Chair Dr Anita Green wants patients to understand as Queensland continues to deal with COVID-19.</p>\n<p>“Whether you need a flu jab or a regular health check, don\'t delay. Book in with your GP today,\" Dr Green said.</p>\n<p>Her call coincides with the launch of a new Primary Health Network campaign, across radio and online media, in response to reports from healthcare providers that many people are avoiding vital medical care.<br /></p>\n<p>“We know the people who have been most at risk during the pandemic are those with chronic complex disease and the older members of our community,” Dr Green said.</p>\n<p>“They largely heeded the health messages to stay at home, self-isolate and keep themselves safe when the Coronavirus first appeared and I congratulate them for doing so,” she said. “But people shouldn’t put their healthcare on hold any longer.</p>\n<p>“It is very important for anyone living with asthma and other lung conditions, cancers, diabetes or cardiovascular disease, to continue their regular medical care to avoid serious complications.</p>\n<p>\"We want them to reconnect with their GP, psychologist, podiatrist, physio or other healthcare professional and get the normal healthcare they need to have on a regular basis.</p>\n<p>“For infection control reasons, so we can maintain a COVID safe environment for all patients, we just need them to phone ahead or book with their clinic online. It’s that simple,” Dr Green said.<br /></p>\n<p>To search for a local healthcare professional or service, visit the <a href=\"http://www.brisbanenorthphn.org.au/safetoseegp\" target=\"_blank\" rel=\"noreferrer noopener\">Safe to see your GP webpage</a>. <br /></p>\n<h6>With thanks to Darling Downs West Moreton PHN for initiating, developing and permitting Brisbane North PHN to adapt and share the campaign in our region.</h6>',NULL,NULL,NULL),(3542,120616,1,'2020-10-30 05:29:06','2020-10-30 05:29:06','96a97ee9-682f-4c59-8a5b-d5e98f86a439','<p>There is still time for older people, Aboriginal and Torres Strait Islander people and others at high risk of influenza complications to protect themselves with a free flu jab this winter.</p>\n<p>General Practitioner and Brisbane North PHN Board Chair Dr Anita Green said it was especially important to be vigilant about flu vaccination during this year’s pandemic.</p>\n<p>“Contracting both COVID-19 and the flu at the same time could be fatal, even for the fittest of us,” Dr Green said.</p>\n<p>“People aged 65 years or older can now get a special Quadrivalent Influenza Vaccine from their GP or other immunisation provider,” she said.</p>\n<p>“This new flu vaccine provides enhanced protection for older people and, best of all, it’s free.</p>\n<p>“Aboriginal and Torres Strait Islander people are also highly vulnerable to respiratory illness, so influenza vaccination is free for this population group as well, from six months of age.</p>\n<p>“Remember that it is safe to visit your GP.</p>\n<p>“General Practices now have ample personal protective equipment, like masks and gowns, and new infection control processes are in place to prevent the spread of COVID-19. Sanitation is paramount.</p>\n<p>“Patients just need to remember to phone ahead to book an appointment.</p>\n<p>“This will allow general practice staff to check the vaccine is in stock and assess whether patients have any flu or COVID-19 symptoms before they come to the clinic,” she said.</p>\n<p>Other flu vaccine providers include Aboriginal Community Controlled Health Services, community pharmacies and local council immunisation clinics. Check relevant websites for details.</p>\n<p>Immunisation lowers a person’s risk of infection from a vaccine preventable disease. It is a safe and effective way to protect yourself and the community against many serious illnesses.</p>\n<p>In Australia, influenza on average causes 1,500 to 3,000 deaths, about 18,000 hospitalisations and 300,000 GP consultations each year [<a href=\"http://www.isg.org.au/index.php/clinical-information/influenza-fast-facts-/\" target=\"_blank\" rel=\"noreferrer noopener\">source: Influenza Specialist Group, updated 25 March 2020</a>].</p>\n<p>The <a href=\"https://www.health.gov.au/health-topics/immunisation/immunisation-throughout-life/national-immunisation-program-schedule%E3%2A\" target=\"_blank\" rel=\"noreferrer noopener\">National Immunisation Program</a> provides free flu vaccines to those most at risk, including:</p>\n<ul><li>pregnant women at any stage of pregnancy</li>\n <li>all Aboriginal and Torres Strait Islander people aged six months and older</li>\n <li>people aged 65 years and older</li>\n <li>people aged six months and older with certain medical risk factors, and</li>\n <li>for the first time, all children aged between six months and five years.</li>\n</ul><p>For more information about vaccine safety, go to <a href=\"http://www.ausvaxsafety.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">http://www.ausvaxsafety.org.au/</a>.</p>',NULL,NULL,NULL),(3543,120621,1,'2020-10-30 05:29:06','2020-10-30 05:29:06','9d1eabd5-ced5-4587-b68e-7ee57a3707dd','<p>There is still time for older people, Aboriginal and Torres Strait Islander people and others at high risk of influenza complications to protect themselves with a free flu jab this winter.</p>\n<p>General Practitioner and Brisbane North PHN Board Chair Dr Anita Green said it was especially important to be vigilant about flu vaccination during this year’s pandemic.</p>\n<p>“Contracting both COVID-19 and the flu at the same time could be fatal, even for the fittest of us,” Dr Green said.</p>\n<p>“People aged 65 years or older can now get a special Quadrivalent Influenza Vaccine from their GP or other immunisation provider,” she said.</p>\n<p>“This new flu vaccine provides enhanced protection for older people and, best of all, it’s free.</p>\n<p>“Aboriginal and Torres Strait Islander people are also highly vulnerable to respiratory illness, so influenza vaccination is free for this population group as well, from six months of age.</p>\n<p>“Remember that it is safe to visit your GP.</p>\n<p>“General Practices now have ample personal protective equipment, like masks and gowns, and new infection control processes are in place to prevent the spread of COVID-19. Sanitation is paramount.</p>\n<p>“Patients just need to remember to phone ahead to book an appointment.</p>\n<p>“This will allow general practice staff to check the vaccine is in stock and assess whether patients have any flu or COVID-19 symptoms before they come to the clinic,” she said.</p>\n<p>Other flu vaccine providers include Aboriginal Community Controlled Health Services, community pharmacies and local council immunisation clinics. Check relevant websites for details.</p>\n<p>Immunisation lowers a person’s risk of infection from a vaccine preventable disease. It is a safe and effective way to protect yourself and the community against many serious illnesses.</p>\n<p>In Australia, influenza on average causes 1,500 to 3,000 deaths, about 18,000 hospitalisations and 300,000 GP consultations each year [<a href=\"http://www.isg.org.au/index.php/clinical-information/influenza-fast-facts-/\" target=\"_blank\" rel=\"noreferrer noopener\">source: Influenza Specialist Group, updated 25 March 2020</a>].</p>\n<p>The <a href=\"https://www.health.gov.au/health-topics/immunisation/immunisation-throughout-life/national-immunisation-program-schedule%E3%2A\" target=\"_blank\" rel=\"noreferrer noopener\">National Immunisation Program</a> provides free flu vaccines to those most at risk, including:</p>\n<ul><li>pregnant women at any stage of pregnancy</li>\n <li>all Aboriginal and Torres Strait Islander people aged six months and older</li>\n <li>people aged 65 years and older</li>\n <li>people aged six months and older with certain medical risk factors, and</li>\n <li>for the first time, all children aged between six months and five years.</li>\n</ul><p>For more information about vaccine safety, go to <a href=\"http://www.ausvaxsafety.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">http://www.ausvaxsafety.org.au/</a>.</p>',NULL,NULL,NULL),(3545,120630,1,'2020-10-30 05:30:39','2020-10-30 05:30:39','402259d5-14be-43a6-8ff9-d7c529669b67','<p><strong>World Immunisation Week (24 to 30 April 2020)</strong></p>\n<p>While most parents understand immunisation is the best way to protect children against many serious and life-threatening diseases, they often overlook the risks posed by influenza.</p>\n<p>According to Queensland Health, infants and children less than 5 years of age are more likely than older children and adults to get severe flu infections resulting in hospitalisation.</p>\n<p>Brisbane North PHN Deputy CEO Libby Dunstan said myths circulating on the internet can confuse wellmeaning parents about whether or not to vaccinate their children.</p>\n<p>“To coincide with World Immunisation Week (24 to 30 April 2020), we have refreshed our Medical Mums public awareness campaign to counter vaccine myths,” Ms Dunstan said.</p>\n<p>“Immunisation rates for childhood vaccines covered under the National Immunisation Program Schedule are really quite high in Brisbane North, but seasonal flu vaccine coverage always seems to languish a lot lower,” she said.</p>\n<p>“Unfortunately, during this year’s flu season, we also have to contend with coronavirus.</p>\n<p>“Doctors are warning that the consequences of contracting both COVID-19 and the flu at the same time would be catastrophic.</p>\n<p>“Given the flu vaccine is free in Queensland for children aged between six months to under five years of age, we’d like to see more kids vaccinated against influenza,” she said.</p>\n<p>The Medical Mums website – <a href=\"http://www.medicalmums.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.medicalmums.com.au</strong></a> – and annual campaign tackle some of the main myths known to be causing vaccine hesitancy among parents.</p>\n<p>“We know parents are getting mixed messages about vaccination, but our campaign message is clear and unambiguous,” Ms Dunstan said.</p>\n<p>“If parents have safety concerns about vaccines, they should talk to their GP,” she said.</p>\n<p>“Whether it’s from something they’ve read online or a rumour they’ve heard from a friend, parents are saying it’s hard to know what’s true, but they don’t have to figure this out for themselves.</p>\n<p>“The best person they can discuss their concerns with is their GP, who can answer their questions in more detail,” Ms Dunstan said.</p>\n<p>Medical Mums campaign advertising features a series of animation videos that will appear across various digital platforms, including Facebook.</p>\n<p>General practices are encouraged to access the patient resources available for download from the <strong><a href=\"http://www.medicalmums.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Medical Mums website</a></strong>.</p>\n<p><strong><a href=\"https://d1jydvs1x4rbvt.cloudfront.net/downloads/Media-releases/MR_Embargo_Medical-Mums-urge-free-kids%E2%80%99-flu-vaccination_200424.pdf?mtime=20200429083116&amp;focal=none\" target=\"_blank\" rel=\"noreferrer noopener\">View the media release.</a></strong></p>',NULL,NULL,NULL),(4171,140965,1,'2021-03-15 05:52:24','2021-03-15 05:52:24','9c50af43-e11a-4c07-a94a-462d04556cd9','<p><strong>A huge painted mural and a sea of young people in green t-shirts brought a splash of colour and plenty of energy to the official launch party for headspace Strathpine on 19 February 2021.</strong></p>\n<p>During a week marked by storms and torrential rain, the sun broke through just long enough for the socially distanced, outdoors event to proceed – and it did not disappoint. </p>\n<p>Around 200 guests showed up to the Open Minds-run youth mental health centre, many of them school children, who were treated to a breakfast burger, cool drink and some hip-hop beats on arrival.</p>\n<p>Addressing the crowd, Open Minds CEO Paula Mayson said it was imperative that mental health support was available from a young age.</p>\n<p>“Our purpose is enabling an independent and positive future for people living with mental illness and disabilities,” Ms Mayson said.</p>\n<p>“What better way is there to stay true to our purpose, than to partner with headspace to help young people, the people who are, after all, our future,” she said.</p>\n<p>The new headspace Strathpine centre is the third opened under the auspices of Open Minds, following headspace Taringa, which opened in 2014 and another in Redcliffe in 2015. </p>\n<p>“Last year alone we supported 2307 young people at our Redcliffe and Taringa centres, and completed over 11,000 occasions of service,” Ms Mayson said.</p>\n<p>“These numbers sit well above the national averages, in comparison to other headspaces around Australia,” she added.</p>\n<p>Ms Mason said she was encouraged by the community’s reception of the new centre, with 120 young people already receiving support since it opened in November 2020.</p>\n<p>She thanked a number of people and organisations, including Brisbane North PHN “for supporting Open Minds to lead this centre and assisting us along the establishment journey.”</p>\n<p>Federal Member for Dickson Peter Dutton also spoke at the launch, reflecting on the increased demand for youth mental health services during the pandemic.</p>\n<p>“I really don’t think we can overstate the success of headspace and that’s been underscored through COVID as well, where people have been isolated, they’ve been dislocated, they’ve been separated from their friends and their support structures,” Mr Dutton said.</p>\n<p>“And it’s why we have seen a spike, particularly through telehealth, but also now in a return to people coming into consult rooms and seeking the assistance that they need,” he said.</p>\n<p>Mr Dutton cited the university development on the Old Petrie Paper Mill site and the new AEIOU centre in nearby Bald Hills as examples of other Australian Government-funded projects recently delivered in his electorate.</p>\n<p>“I think we’re incredibly lucky to have the expertise through headspace that we do have,” Mr Dutton said, and he thanked the health professionals and green-shirted volunteers at the event, “for making a big difference in the lives of young people in our local community.”</p>\n<p><em>Pictured above: Paul Martin, Executive Manager, Commissioned Services and Libby Dunstan, <em>CEO</em> from Brisbane North PHN, Peter Dutton, Federal Member for Dickson, Jamie Thompson, Regional Manager, headspace Taringa.</em></p>',NULL,NULL,NULL),(4214,144213,1,'2021-03-22 03:23:29','2021-03-22 03:23:29','110a886d-1959-4080-84c6-a6be41d6a6fa','<p><strong>Residents at Wesley Mission Queensland’s Anam Cara Aged Care Community have told of their delight in becoming among the first in Queensland to receive the COVID-19 vaccine. </strong></p>\n<p>Anam Cara Facility Manager Silvia Holl said residents were very excited and felt very privileged to get the vaccine.<br /></p>\n\n<p>“As soon as we had sent out consent forms, these were returned completed in anticipation for the vaccination clinic to happen pretty quickly,” Ms Holl said. </p>\n<p>“There truly was a real sense of excitement to be getting the vaccine,” she explained, “with some residents even stating they felt very honoured to be able to get this ‘liquid gold’.” </p>\n<p>“The vaccination rollout was a reason to celebrate with balloons, cake and lots of laughter.</p>\n<p>“Residents cheered each other on as they came into the observation area after receiving the vaccination. It was a real special two days full of excitement and celebration,” she said.</p>\n<p>While Wesley Mission Queensland staff did not administer the vaccine, Ms Holl said their dedicated team of Clinical Nurses, Registered Nurses, carers and administration staff were on hand throughout the two days to ensure residents were comfortable and surrounded by familiar faces.</p>\n<p>Anam Cara resident Michael Johnson said he felt very important to have the vaccine.</p>\n<p>He commended the facility on doing “a good job” with the vaccinations and when asked if it hurt, replied “No, not at the time. But a little later the arm got sore, but no more than other vaccinations I have had in the past.”</p>\n<p>While the pandemic and related lockdowns have significantly affected aged care residents around the world, Mr Johnson was upbeat.</p>\n<p>“The only thing that it affected for me was not being able to go to KFC, otherwise it didn’t really affect me too much. We have our little community here and that’s all I needed,” he said.</p>\n<p>Ms Holl said that while families could not come and visit physically during visitor restrictions, residents and families kept connected using the many platforms of video calls available to them. </p>\n<p>“We also had students from Bray Park State High School, our partner school, keeping in regular contact via Zoom and taking residents away on virtual tours to their art classes and art exhibitions,” Ms Holl said. </p>\n<p>“Entertainment staff kept residents busy with enchanting music and facilitated video calls, whilst our wonderful Leisure and Lifestyle Staff ensured individual engagement in meaningful activities,” she added.</p>\n<p>The Australian Government is responsible for implementing the COVID-19 Vaccination Program in the majority of residential aged care facilities (RACFs).</p>\n<p>An ‘in-reach’ vaccination workforce engaged by the Commonwealth is administering the vaccine to aged care residents, with the support of PHNs.</p>\n<p>Sharon Sweeney, Brisbane North PHN’s Executive Manager for Aged and Community Care System Improvement, said the PHN was pleased to be involved in coordination of the vaccine rollout.</p>\n<p>“We have been working in partnership with the Department of Health and its contracted workforce providers to support RACFs in preparing for safe and efficient delivery of vaccinations,” Ms Sweeney said. </p>\n<p>“Maintaining good communication with RACFs and primary care providers around the vaccine rollout is also a big part of our role. </p>\n<p>“This includes our regular Primary Care Liaison Officer visits to GPs, executive-level communication with the Metro North Hospital and Health Service and Queensland Health, and ensuring that any issues or risks are escalated to the Australian Government Department of Health.”</p>\n<p><em>Pictured above: Wesley Mission Queensland’s Annie Gibney reassures Anam Cara resident Robyn McGann, who was the first resident to receive the vaccine at the facility.</em><br /></p>\n',NULL,NULL,NULL),(4215,144217,1,'2021-03-22 03:35:41','2021-03-22 03:35:41','27dc510f-77c5-4f21-ad62-bc54fd334ab0','<p><strong>A huge painted mural and a sea of young people in green t-shirts brought a splash of colour and plenty of energy to the official launch party for headspace Strathpine on 19 February 2021.</strong></p>\n<p>During a week marked by storms and torrential rain, the sun broke through just long enough for the socially distanced, outdoors event to proceed – and it did not disappoint. </p>\n<p>Around 200 guests showed up to the Open Minds-run youth mental health centre, many of them school children, who were treated to a breakfast burger, cool drink and some hip-hop beats on arrival.</p>\n<p>Addressing the crowd, Open Minds CEO Paula Mayson said it was imperative that mental health support was available from a young age.</p>\n<p>“Our purpose is enabling an independent and positive future for people living with mental illness and disabilities,” Ms Mayson said.</p>\n<p>“What better way is there to stay true to our purpose, than to partner with headspace to help young people, the people who are, after all, our future,” she said.</p>\n<p>The new headspace Strathpine centre is the third opened under the auspices of Open Minds, following headspace Taringa, which opened in 2014 and another in Redcliffe in 2015. </p>\n<p>“Last year alone we supported 2307 young people at our Redcliffe and Taringa centres, and completed over 11,000 occasions of service,” Ms Mayson said.</p>\n<p>“These numbers sit well above the national averages, in comparison to other headspaces around Australia,” she added.</p>\n<p>Ms Mason said she was encouraged by the community’s reception of the new centre, with 120 young people already receiving support since it opened in November 2020.</p>\n<p>She thanked a number of people and organisations, including Brisbane North PHN “for supporting Open Minds to lead this centre and assisting us along the establishment journey.”</p>\n<p>Federal Member for Dickson Peter Dutton also spoke at the launch, reflecting on the increased demand for youth mental health services during the pandemic.</p>\n<p>“I really don’t think we can overstate the success of headspace and that’s been underscored through COVID as well, where people have been isolated, they’ve been dislocated, they’ve been separated from their friends and their support structures,” Mr Dutton said.</p>\n<p>“And it’s why we have seen a spike, particularly through telehealth, but also now in a return to people coming into consult rooms and seeking the assistance that they need,” he said.</p>\n<p>Mr Dutton cited the university development on the Old Petrie Paper Mill site and the new AEIOU centre in nearby Bald Hills as examples of other Australian Government-funded projects recently delivered in his electorate.</p>\n<p>“I think we’re incredibly lucky to have the expertise through headspace that we do have,” Mr Dutton said, and he thanked the health professionals and green-shirted volunteers at the event, “for making a big difference in the lives of young people in our local community.”</p>\n<p><em>Pictured above: Paul Martin, Executive Manager, Commissioned Services and Libby Dunstan, <em>CEO</em> from Brisbane North PHN, Peter Dutton, Federal Member for Dickson, Jamie Thompson, Regional Manager, headspace Taringa.</em></p>',NULL,NULL,NULL),(4216,144219,1,'2021-03-22 03:39:19','2021-03-22 03:39:19','8b2a6329-0acd-424b-a86d-eeeb9a9f6d1d','<p><strong>A huge painted mural and a sea of young people in green t-shirts brought a splash of colour and plenty of energy to the official launch party for headspace Strathpine on 19 February 2021.</strong></p>\n<p>During a week marked by storms and torrential rain, the sun broke through just long enough for the socially distanced, outdoors event to proceed – and it did not disappoint. </p>\n<p>Around 200 guests showed up to the Open Minds-run youth mental health centre, many of them school children, who were treated to a breakfast burger, cool drink and some hip-hop beats on arrival.</p>\n<p>Addressing the crowd, Open Minds CEO Paula Mayson said it was imperative that mental health support was available from a young age.</p>\n<p>“Our purpose is enabling an independent and positive future for people living with mental illness and disabilities,” Ms Mayson said.</p>\n<p>“What better way is there to stay true to our purpose, than to partner with headspace to help young people, the people who are, after all, our future,” she said.</p>\n<figure><img src=\"{asset:144215:url||https://d1jydvs1x4rbvt.cloudfront.net/images/News-images/2021/headspace-Strathpine-launch_Feb-2021.jpg?mtime=20210322133508&focal=none}\" alt=\"headspace Strathpine official launch party\" /></figure>\n<p><br /></p>\n<p>The new headspace Strathpine centre is the third opened under the auspices of Open Minds, following headspace Taringa, which opened in 2014 and another in Redcliffe in 2015. </p>\n<p>“Last year alone we supported 2307 young people at our Redcliffe and Taringa centres, and completed over 11,000 occasions of service,” Ms Mayson said.</p>\n<p>“These numbers sit well above the national averages, in comparison to other headspaces around Australia,” she added.</p>\n<p>Ms Mason said she was encouraged by the community’s reception of the new centre, with 120 young people already receiving support since it opened in November 2020.</p>\n<p>She thanked a number of people and organisations, including Brisbane North PHN “for supporting Open Minds to lead this centre and assisting us along the establishment journey.”</p>\n<p>Federal Member for Dickson Peter Dutton also spoke at the launch, reflecting on the increased demand for youth mental health services during the pandemic.</p>\n<p>“I really don’t think we can overstate the success of headspace and that’s been underscored through COVID as well, where people have been isolated, they’ve been dislocated, they’ve been separated from their friends and their support structures,” Mr Dutton said.</p>\n<p>“And it’s why we have seen a spike, particularly through telehealth, but also now in a return to people coming into consult rooms and seeking the assistance that they need,” he said.</p>\n<p>Mr Dutton cited the university development on the Old Petrie Paper Mill site and the new AEIOU centre in nearby Bald Hills as examples of other Australian Government-funded projects recently delivered in his electorate.</p>\n<p>“I think we’re incredibly lucky to have the expertise through headspace that we do have,” Mr Dutton said, and he thanked the health professionals and green-shirted volunteers at the event, “for making a big difference in the lives of young people in our local community.”</p>\n<p><em>Pictured above: Paul Martin, Executive Manager, Commissioned Services and Libby Dunstan, <em>CEO</em> from Brisbane North PHN, Peter Dutton, Federal Member for Dickson, Jamie Thompson, Regional Manager, headspace Taringa.</em></p>',NULL,NULL,NULL),(4217,144221,1,'2021-03-22 03:49:54','2021-03-22 03:49:54','ebd514cf-ecf1-4db7-add1-1f913ff3f6de','<p><strong>A huge painted mural and a sea of young people in green t-shirts brought a splash of colour and plenty of energy to the official launch party for headspace Strathpine on 19 February 2021.</strong></p>\n<p>During a week marked by storms and torrential rain, the sun broke through just long enough for the socially distanced, outdoors event to proceed – and it did not disappoint. </p>\n<p>Around 200 guests showed up to the Open Minds-run youth mental health centre, many of them school children, who were treated to a breakfast burger, cool drink and some hip-hop beats on arrival.</p>\n<p>Addressing the crowd, Open Minds CEO Paula Mayson said it was imperative that mental health support was available from a young age.</p>\n<p>“Our purpose is enabling an independent and positive future for people living with mental illness and disabilities,” Ms Mayson said.</p>\n<p>“What better way is there to stay true to our purpose, than to partner with headspace to help young people, the people who are, after all, our future,” she said.</p>\n<figure><img src=\"{asset:144215:url||https://d1jydvs1x4rbvt.cloudfront.net/images/News-images/2021/headspace-Strathpine-launch_Feb-2021.jpg?mtime=20210322133508&focal=none}\" alt=\"headspace Strathpine official launch party\" /></figure>\n<p><br /></p>\n<p>The new headspace Strathpine centre is the third opened under the auspices of Open Minds, following headspace Taringa, which opened in 2014 and another in Redcliffe in 2015. </p>\n<p>“Last year alone we supported 2307 young people at our Redcliffe and Taringa centres, and completed over 11,000 occasions of service,” Ms Mayson said.</p>\n<p>“These numbers sit well above the national averages, in comparison to other headspaces around Australia,” she added.</p>\n<p>Ms Mason said she was encouraged by the community’s reception of the new centre, with 120 young people already receiving support since it opened in November 2020.</p>\n<p>She thanked a number of people and organisations, including Brisbane North PHN “for supporting Open Minds to lead this centre and assisting us along the establishment journey.”</p>\n<p>Federal Member for Dickson Peter Dutton also spoke at the launch, reflecting on the increased demand for youth mental health services during the pandemic.</p>\n<p>“I really don’t think we can overstate the success of headspace and that’s been underscored through COVID as well, where people have been isolated, they’ve been dislocated, they’ve been separated from their friends and their support structures,” Mr Dutton said.</p>\n<p>“And it’s why we have seen a spike, particularly through telehealth, but also now in a return to people coming into consult rooms and seeking the assistance that they need,” he said.</p>\n<p>Mr Dutton cited the university development on the Old Petrie Paper Mill site and the new AEIOU centre in nearby Bald Hills as examples of other Australian Government-funded projects recently delivered in his electorate.</p>\n<p>“I think we’re incredibly lucky to have the expertise through headspace that we do have,” Mr Dutton said, and he thanked the health professionals and green-shirted volunteers at the event, “for making a big difference in the lives of young people in our local community.”</p>\n<p><em>Pictured above: Paul Martin, Executive Manager, Commissioned Services and Libby Dunstan, <em>CEO</em> from Brisbane North PHN, Peter Dutton, Federal Member for Dickson, Jamie Thompson, Regional Manager, headspace Taringa.</em></p>',NULL,NULL,NULL),(4391,144674,1,'2021-03-24 05:22:41','2021-03-24 06:14:30','e006f7cc-0032-4293-8ea7-a03bdcef42dc','<p><strong><strong><strong>In early March the PHN team received a visit from the \'Better Together\' van, driven to North Lakes by Metro North Hospital and Health Service Senior Project Officer, William Bern.</strong></strong></strong><br /></p>\n<p>As part of the <a href=\"https://metronorth.health.qld.gov.au/wp-content/uploads/2019/07/close-gap-plan.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Metro North Hospital and Health Service Better Together Aboriginal and Torres Strait Islander Health Plan 2019-2022</a>, the mobile Better Together Health Van provides screening measures and important health promotion messages to Aboriginal and Torres Strait Islander communities within the Metro North catchment.</p>\n<p>The Metro North Better Together Heath Van is a free community services to Aboriginal and/or Torres Strait Islander people living within the Metro North catchment of Brisbane.</p>\n<p>The van acts as an extension of Metro North Hospital and Health Service (MNHHS) to create engagement activities and develop partnerships and relationships with patients, families and community organisations. It provides outreach options that are culturally responsive, safe and connected, and access to opportunistic screening and health promotion.<br /></p>\n<p>In the previous 12 months, Aboriginal and Torres Strait Islander health workers have been driving the van to events and opportunities right across the region; gathering crucial community feedback on how the van can support the health needs of Aboriginal and Torres Strait Islander consumers.</p>\n<p>The brightly-coloured artwork featured on the van is by esteemed Aboriginal artist Elaine Chambers-Hegarty, and the undercover awning allows community members to stop by for a yarn with the Aboriginal and Torres Strait Islander health staff.<br /></p>\n<p>For more information or to request the van to visit your community or event, please contact the Aboriginal and Torres Strait Islander Leadership Team on 07 3139 3235 or email <a href=\"mailto:Bettertogetherhealthvan@health.qld.gov.au\">bettertogetherhealthvan@health.qld.gov.au</a>.</p>\n<p><em>Pictured above: MNHHS Senior Project Officer, William Bern with the PHN team at the North Lakes office. </em><br /></p>',NULL,NULL,NULL),(4392,144676,1,'2021-03-24 05:22:41','2021-03-24 05:22:41','f2dc5809-f752-4bae-94b9-0a2bbe8836db','<p><strong><strong>In early March the PHN team were lucky enough to receive a visit from the \'Better Together\' van, driven by Metro North Hospital and Health Service Senior Project Officer, William Bern.</strong></strong><br /></p>\n<p>As part of the <a href=\"https://metronorth.health.qld.gov.au/wp-content/uploads/2019/07/close-gap-plan.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Metro North Hospital and Health Service Better Together Aboriginal and Torres Strait Islander Health Plan 2019-2022</a>, the mobile Better Together Health Van provides screening measures and important health promotion messages to Aboriginal and Torres Strait Islander communities within the Metro North catchment.</p>\n<p>The Metro North Better Together Heath Van is a free community services to Aboriginal and/or Torres Strait Islander people living within the Metro North catchment of Brisbane.</p>\n<p>The van acts as an extension of Metro North Hospital and Health Service (MNHHS) to create engagement activities and develop partnerships and relationships with patients, families and community organisations. It provides outreach options that are culturally responsive, safe and connected, and access to opportunistic screening and health promotion.<br /></p>\n<p>In the previous 12 months, Aboriginal and Torres Strait Islander health workers have been driving the van to events and opportunities right across the region; gathering crucial community feedback on how the van can support the health needs of Aboriginal and Torres Strait Islander consumers.</p>\n<p>The brightly-coloured artwork featured on the van is by esteemed Aboriginal artist Elaine Chambers-Hegarty, and the undercover awning allows community members to stop by for a yarn with the Aboriginal and Torres Strait Islander health staff.<br /></p>\n<p>For more information or to request the van to visit your community or event, please contact the Aboriginal and Torres Strait Islander Leadership Team on 07 3139 3235 or email <a href=\"mailto:Bettertogetherhealthvan@health.qld.gov.au\">bettertogetherhealthvan@health.qld.gov.au</a>.</p>\n<p><em>Pictured above: MNHHS Senior Project Officer, William Bern with the PHN team at the North Lakes office. </em><br /></p>',NULL,NULL,NULL),(4393,144678,1,'2021-03-24 05:22:44','2021-03-24 05:22:44','c2536d4b-9ac2-4c57-af33-976a81bdb03d','<p><strong><strong>In early March the PHN team were lucky enough to receive a visit from the \'Better Together\' van, driven by Metro North Hospital and Health Service Senior Project Officer, William Bern.</strong></strong><br /></p>\n<p>As part of the <a href=\"https://metronorth.health.qld.gov.au/wp-content/uploads/2019/07/close-gap-plan.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Metro North Hospital and Health Service Better Together Aboriginal and Torres Strait Islander Health Plan 2019-2022</a>, the mobile Better Together Health Van provides screening measures and important health promotion messages to Aboriginal and Torres Strait Islander communities within the Metro North catchment.</p>\n<p>The Metro North Better Together Heath Van is a free community services to Aboriginal and/or Torres Strait Islander people living within the Metro North catchment of Brisbane.</p>\n<p>The van acts as an extension of Metro North Hospital and Health Service (MNHHS) to create engagement activities and develop partnerships and relationships with patients, families and community organisations. It provides outreach options that are culturally responsive, safe and connected, and access to opportunistic screening and health promotion.<br /></p>\n<p>In the previous 12 months, Aboriginal and Torres Strait Islander health workers have been driving the van to events and opportunities right across the region; gathering crucial community feedback on how the van can support the health needs of Aboriginal and Torres Strait Islander consumers.</p>\n<p>The brightly-coloured artwork featured on the van is by esteemed Aboriginal artist Elaine Chambers-Hegarty, and the undercover awning allows community members to stop by for a yarn with the Aboriginal and Torres Strait Islander health staff.<br /></p>\n<p>For more information or to request the van to visit your community or event, please contact the Aboriginal and Torres Strait Islander Leadership Team on 07 3139 3235 or email <a href=\"mailto:Bettertogetherhealthvan@health.qld.gov.au\">bettertogetherhealthvan@health.qld.gov.au</a>.</p>\n<p><em>Pictured above: MNHHS Senior Project Officer, William Bern with the PHN team at the North Lakes office. </em><br /></p>',NULL,NULL,NULL),(4394,144680,1,'2021-03-24 05:22:59','2021-03-24 05:22:59','d6d42052-439b-47b0-8fa9-24a9939e9c3f','<p><strong><strong>In early March the PHN team were lucky enough to receive a visit from the \'Better Together\' van, driven by Metro North Hospital and Health Service Senior Project Officer, William Bern.</strong></strong><br /></p>\n<p>As part of the <a href=\"https://metronorth.health.qld.gov.au/wp-content/uploads/2019/07/close-gap-plan.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Metro North Hospital and Health Service Better Together Aboriginal and Torres Strait Islander Health Plan 2019-2022</a>, the mobile Better Together Health Van provides screening measures and important health promotion messages to Aboriginal and Torres Strait Islander communities within the Metro North catchment.</p>\n<p>The Metro North Better Together Heath Van is a free community services to Aboriginal and/or Torres Strait Islander people living within the Metro North catchment of Brisbane.</p>\n<p>The van acts as an extension of Metro North Hospital and Health Service (MNHHS) to create engagement activities and develop partnerships and relationships with patients, families and community organisations. It provides outreach options that are culturally responsive, safe and connected, and access to opportunistic screening and health promotion.<br /></p>\n<p>In the previous 12 months, Aboriginal and Torres Strait Islander health workers have been driving the van to events and opportunities right across the region; gathering crucial community feedback on how the van can support the health needs of Aboriginal and Torres Strait Islander consumers.</p>\n<p>The brightly-coloured artwork featured on the van is by esteemed Aboriginal artist Elaine Chambers-Hegarty, and the undercover awning allows community members to stop by for a yarn with the Aboriginal and Torres Strait Islander health staff.<br /></p>\n<p>For more information or to request the van to visit your community or event, please contact the Aboriginal and Torres Strait Islander Leadership Team on 07 3139 3235 or email <a href=\"mailto:Bettertogetherhealthvan@health.qld.gov.au\">bettertogetherhealthvan@health.qld.gov.au</a>.</p>\n<p><em>Pictured above: MNHHS Senior Project Officer, William Bern with the PHN team at the North Lakes office. </em><br /></p>',NULL,NULL,NULL),(4395,144682,1,'2021-03-24 05:23:20','2021-03-24 05:23:20','5d0dfb87-b217-4b6e-8358-44464c290d54','<p><strong><strong>In early March the PHN team were lucky enough to receive a visit from the \'Better Together\' van, driven by Metro North Hospital and Health Service Senior Project Officer, William Bern.</strong></strong><br /></p>\n<p>As part of the <a href=\"https://metronorth.health.qld.gov.au/wp-content/uploads/2019/07/close-gap-plan.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Metro North Hospital and Health Service Better Together Aboriginal and Torres Strait Islander Health Plan 2019-2022</a>, the mobile Better Together Health Van provides screening measures and important health promotion messages to Aboriginal and Torres Strait Islander communities within the Metro North catchment.</p>\n<p>The Metro North Better Together Heath Van is a free community services to Aboriginal and/or Torres Strait Islander people living within the Metro North catchment of Brisbane.</p>\n<p>The van acts as an extension of Metro North Hospital and Health Service (MNHHS) to create engagement activities and develop partnerships and relationships with patients, families and community organisations. It provides outreach options that are culturally responsive, safe and connected, and access to opportunistic screening and health promotion.<br /></p>\n<p>In the previous 12 months, Aboriginal and Torres Strait Islander health workers have been driving the van to events and opportunities right across the region; gathering crucial community feedback on how the van can support the health needs of Aboriginal and Torres Strait Islander consumers.</p>\n<p>The brightly-coloured artwork featured on the van is by esteemed Aboriginal artist Elaine Chambers-Hegarty, and the undercover awning allows community members to stop by for a yarn with the Aboriginal and Torres Strait Islander health staff.<br /></p>\n<p>For more information or to request the van to visit your community or event, please contact the Aboriginal and Torres Strait Islander Leadership Team on 07 3139 3235 or email <a href=\"mailto:Bettertogetherhealthvan@health.qld.gov.au\">bettertogetherhealthvan@health.qld.gov.au</a>.</p>\n<p><em>Pictured above: MNHHS Senior Project Officer, William Bern with the PHN team at the North Lakes office. </em><br /></p>',NULL,NULL,NULL),(4542,144927,1,'2021-03-24 05:59:35','2021-03-24 05:59:35','d986ea4d-8091-423f-bd57-922c9a9a9b66','<p><strong>Rollout of Phase 1B of the COVID-19 vaccination program began on Monday 22 March. Phase 1B includes Australians aged 70 and over, Aboriginal and Torres Strait Islanders aged 55 and over, younger Australians with underlying health conditions and frontline healthcare workers.</strong><br /><br />As part of Phase 1B, more than 1,000 general practices (including about 250 in Queensland) will be joining the COVID-19 vaccination program.</p>\n<p>These clinics have initially been supplied with imported AstraZeneca vaccine. Clinics will progressively increase in number to more than 4,000 by the end of April, along with over 100 Aboriginal Health Services and 130 Commonwealth operated GP-led Respiratory Clinics. This staged scale up aligns with the supply of the locally-produced AstraZeneca vaccine.</p>\n<p>As of Monday 22 March, 281,960 Australians have received a COVID-19 vaccine; 609 aged care and residential disability facilities have taken part in the vaccination program with and 58,358 Commonwealth delivered vaccines have been given to people in aged care and disability care.<br /></p>\n\n<p>Visit the <a href=\"https://covid-vaccine.healthdirect.gov.au/eligibility\" target=\"_blank\" rel=\"noreferrer noopener\">vaccine eligibility checker</a> to see when you can book a COVID-19 vaccination. <br /></p>\n\n<p>Appointments through local general practices will increase as general practices establish their systems and vaccine supply. More appointments will become available as more clinics come on-board.</p>\n<p>Please be patient as practices are experiencing a high volume of calls about the COVID-19 vaccination program. </p>\n<p><strong>For more information contact your Primary Care Liaison Officer on 07 3630 7300 or email the PHN\'s COVID-19 vaccine team at <a href=\"mailto:covid19@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">covid19@brisbanenorthphn.org.au</a>.</strong></p>\n<p><strong>Visit the <a href=\"http://www.health.gov.au/covid19-vaccines\" target=\"_blank\" rel=\"noreferrer noopener\">Australian Government Department of Health</a>.<br /></strong></p>\n\n\n\n\n',NULL,NULL,NULL),(4543,144934,1,'2021-03-24 05:59:36','2021-03-24 05:59:36','0a832364-f462-4986-b12e-37a9e160d9c8','<p><strong>Rollout of Phase 1B of the COVID-19 vaccination program began on Monday 22 March. Phase 1B includes Australians aged 70 and over, Aboriginal and Torres Strait Islanders aged 55 and over, younger Australians with underlying health conditions and frontline healthcare workers.</strong><br /><br />As part of Phase 1B, more than 1,000 general practices (including about 250 in Queensland) will be joining the COVID-19 vaccination program.</p>\n<p>These clinics have initially been supplied with imported AstraZeneca vaccine. Clinics will progressively increase in number to more than 4,000 by the end of April, along with over 100 Aboriginal Health Services and 130 Commonwealth operated GP-led Respiratory Clinics. This staged scale up aligns with the supply of the locally-produced AstraZeneca vaccine.</p>\n<p>As of Monday 22 March, 281,960 Australians have received a COVID-19 vaccine; 609 aged care and residential disability facilities have taken part in the vaccination program with and 58,358 Commonwealth delivered vaccines have been given to people in aged care and disability care.<br /></p>\n\n<p>Visit the <a href=\"https://covid-vaccine.healthdirect.gov.au/eligibility\" target=\"_blank\" rel=\"noreferrer noopener\">vaccine eligibility checker</a> to see when you can book a COVID-19 vaccination. <br /></p>\n\n<p>Appointments through local general practices will increase as general practices establish their systems and vaccine supply. More appointments will become available as more clinics come on-board.</p>\n<p>Please be patient as practices are experiencing a high volume of calls about the COVID-19 vaccination program. </p>\n<p><strong>For more information contact your Primary Care Liaison Officer on 07 3630 7300 or email the PHN\'s COVID-19 vaccine team at <a href=\"mailto:covid19@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">covid19@brisbanenorthphn.org.au</a>.</strong></p>\n<p><strong>Visit the <a href=\"http://www.health.gov.au/covid19-vaccines\" target=\"_blank\" rel=\"noreferrer noopener\">Australian Government Department of Health</a>.<br /></strong></p>\n\n\n\n\n',NULL,NULL,NULL),(4544,144941,1,'2021-03-24 05:59:39','2021-03-24 05:59:39','5e361587-bcd8-4766-9f78-82f450e212e2','<p><strong>Rollout of Phase 1B of the COVID-19 vaccination program began on Monday 22 March. Phase 1B includes Australians aged 70 and over, Aboriginal and Torres Strait Islanders aged 55 and over, younger Australians with underlying health conditions and frontline healthcare workers.</strong><br /><br />As part of Phase 1B, more than 1,000 general practices (including about 250 in Queensland) will be joining the COVID-19 vaccination program.</p>\n<p>These clinics have initially been supplied with imported AstraZeneca vaccine. Clinics will progressively increase in number to more than 4,000 by the end of April, along with over 100 Aboriginal Health Services and 130 Commonwealth operated GP-led Respiratory Clinics. This staged scale up aligns with the supply of the locally-produced AstraZeneca vaccine.</p>\n<p>As of Monday 22 March, 281,960 Australians have received a COVID-19 vaccine; 609 aged care and residential disability facilities have taken part in the vaccination program with and 58,358 Commonwealth delivered vaccines have been given to people in aged care and disability care.<br /></p>\n\n<p>Visit the <a href=\"https://covid-vaccine.healthdirect.gov.au/eligibility\" target=\"_blank\" rel=\"noreferrer noopener\">vaccine eligibility checker</a> to see when you can book a COVID-19 vaccination. <br /></p>\n\n<p>Appointments through local general practices will increase as general practices establish their systems and vaccine supply. More appointments will become available as more clinics come on-board.</p>\n<p>Please be patient as practices are experiencing a high volume of calls about the COVID-19 vaccination program. </p>\n<p><strong>For more information contact your Primary Care Liaison Officer on 07 3630 7300 or email the PHN\'s COVID-19 vaccine team at <a href=\"mailto:covid19@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">covid19@brisbanenorthphn.org.au</a>.</strong></p>\n<p><strong>Visit the <a href=\"http://www.health.gov.au/covid19-vaccines\" target=\"_blank\" rel=\"noreferrer noopener\">Australian Government Department of Health</a>.<br /></strong></p>\n\n\n\n\n',NULL,NULL,NULL),(4545,144948,1,'2021-03-24 06:14:30','2021-03-24 06:14:30','2b309bc5-4f45-4606-811c-4ef5dba9817c','<p><strong><strong><strong>In early March the PHN team received a visit from the \'Better Together\' van, driven to North Lakes by Metro North Hospital and Health Service Senior Project Officer, William Bern.</strong></strong></strong><br /></p>\n<p>As part of the <a href=\"https://metronorth.health.qld.gov.au/wp-content/uploads/2019/07/close-gap-plan.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Metro North Hospital and Health Service Better Together Aboriginal and Torres Strait Islander Health Plan 2019-2022</a>, the mobile Better Together Health Van provides screening measures and important health promotion messages to Aboriginal and Torres Strait Islander communities within the Metro North catchment.</p>\n<p>The Metro North Better Together Heath Van is a free community services to Aboriginal and/or Torres Strait Islander people living within the Metro North catchment of Brisbane.</p>\n<p>The van acts as an extension of Metro North Hospital and Health Service (MNHHS) to create engagement activities and develop partnerships and relationships with patients, families and community organisations. It provides outreach options that are culturally responsive, safe and connected, and access to opportunistic screening and health promotion.<br /></p>\n<p>In the previous 12 months, Aboriginal and Torres Strait Islander health workers have been driving the van to events and opportunities right across the region; gathering crucial community feedback on how the van can support the health needs of Aboriginal and Torres Strait Islander consumers.</p>\n<p>The brightly-coloured artwork featured on the van is by esteemed Aboriginal artist Elaine Chambers-Hegarty, and the undercover awning allows community members to stop by for a yarn with the Aboriginal and Torres Strait Islander health staff.<br /></p>\n<p>For more information or to request the van to visit your community or event, please contact the Aboriginal and Torres Strait Islander Leadership Team on 07 3139 3235 or email <a href=\"mailto:Bettertogetherhealthvan@health.qld.gov.au\">bettertogetherhealthvan@health.qld.gov.au</a>.</p>\n<p><em>Pictured above: MNHHS Senior Project Officer, William Bern with the PHN team at the North Lakes office. </em><br /></p>',NULL,NULL,NULL),(4555,144962,1,'2021-03-25 01:07:06','2021-03-26 00:11:01','43d80ab6-55a7-4ead-9e16-21fdfb319876','<p dir=\"ltr\">People with complex mental health conditions often benefit from a mix of services and supports. The support they need goes beyond clinical management, and includes psychosocial support and the need to address the social determinants of health. These services and supports should be provided in a way that wraps around the person and delivered in a coordinated and integrated way.</p>\n<p dir=\"ltr\">To ensure people are receiving the right service, in the right place, at the right time, Brisbane North PHN has commenced a project to define what services and supports are available in the North Brisbane and Moreton Bay region. </p>\n<p dir=\"ltr\">Brisbane North PHN is partnering with expert organisations to facilitate the development of evidence-based, locally relevant and jointly agreed care pathways relating to five conditions or areas:</p>\n<ul><li dir=\"ltr\"><p dir=\"ltr\">eating disorders [led by <a href=\"https://eatingdisordersqueensland.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Eating Disorders Qld</a>]</p></li><li dir=\"ltr\"><p dir=\"ltr\">intellectual disability [led by <a href=\"https://qdn.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Queenslanders with Disability Network</a>]</p></li><li dir=\"ltr\"><p dir=\"ltr\">personality disorders [led by <a href=\"https://www.neaminational.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Neami National</a>]</p></li><li dir=\"ltr\"><p dir=\"ltr\">perinatal [led by <a href=\"https://www.pregnancybirthbaby.org.au/partners/peach-tree-perinatal-wellness\" target=\"_blank\" rel=\"noreferrer noopener\">Peach Tree Perinatal Wellness</a>]</p></li><li dir=\"ltr\"><p dir=\"ltr\">suicide prevention [led by Brisbane North PHN].</p></li></ul>\n<p>Each of these organisations will be consulting further with professional experts and people with lived experience to define the local pathways. The project will lead to the development of information products that will aim to benefit people accessing services and service providers undertaking assessments and referrals.<br /></p>\n<p>Brisbane North PHN has engaged <a href=\"https://www.beaconstrategies.net/\" target=\"_blank\" rel=\"noreferrer noopener\">Beacon Strategies</a> to provide backbone support to the process, ensuring collaboration and consistency between each pathway. For more information about the project, please contact the project team via email to <a href=\"mailto:info@beaconstrategies.net\">info@beaconstrategies.net</a>.</p>',NULL,NULL,NULL),(4556,144964,1,'2021-03-25 01:07:06','2021-03-25 01:07:06','1621caed-1e22-4846-b391-d72ffb54c1e7','<p dir=\"ltr\">People with complex mental health conditions often benefit from a mix of services and supports. The support needed goes beyond clinical management, including psychosocial support and in addressing the social determinants of health. These services and supports should be provided in a way that wraps around the person and delivered in a coordinated and integrated way.</p>\n<p dir=\"ltr\">To ensure people are receiving the right service, in the right place, at the right time, Brisbane North PHN has commenced a project to define what services and supports are available in Brisbane North for five initial areas. </p>\n<p dir=\"ltr\">Brisbane North PHN is partnering with expert organisations to facilitate the development of evidence-based, locally relevant and jointly agreed care pathways relating to five conditions or areas:</p>\n<ul><li dir=\"ltr\"><p dir=\"ltr\">Eating Disorders [led by <a href=\"https://eatingdisordersqueensland.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Eating Disorders Qld</a>]</p></li><li dir=\"ltr\"><p dir=\"ltr\">Intellectual Disability [led by <a href=\"https://qdn.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Queenslanders with Disability Network</a>]</p></li><li dir=\"ltr\"><p dir=\"ltr\">Personality Disorders [led by <a href=\"https://www.neaminational.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Neami National</a>]</p></li><li dir=\"ltr\"><p dir=\"ltr\">Perinatal [led by <a href=\"https://www.pregnancybirthbaby.org.au/partners/peach-tree-perinatal-wellness\" target=\"_blank\" rel=\"noreferrer noopener\">Peach Tree Perinatal Wellness</a>]</p></li><li dir=\"ltr\"><p dir=\"ltr\">Suicide prevention [led by Brisbane North PHN].</p></li></ul>\n<p>Each of these organisations will be consulting further with professional experts and people with lived experience to define the local pathways. The project will lead to the development of information products that will aim to benefit people accessing services and service providers undertaking assessments and referrals.<br /></p>\n<p>Brisbane North PHN has engaged <a href=\"https://www.beaconstrategies.net/\" target=\"_blank\" rel=\"noreferrer noopener\">Beacon Strategies</a> to provide backbone support to the process, ensuring collaboration and consistency between each pathway. For more information about the project, please contact the project team via email to <a href=\"mailto:info@beaconstrategies.net\">info@beaconstrategies.net</a>.</p>',NULL,NULL,NULL),(4557,144966,1,'2021-03-25 01:07:09','2021-03-25 01:07:09','1343e82d-a0c8-40c5-81f9-0dde2a11e8bb','<p dir=\"ltr\">People with complex mental health conditions often benefit from a mix of services and supports. The support needed goes beyond clinical management, including psychosocial support and in addressing the social determinants of health. These services and supports should be provided in a way that wraps around the person and delivered in a coordinated and integrated way.</p>\n<p dir=\"ltr\">To ensure people are receiving the right service, in the right place, at the right time, Brisbane North PHN has commenced a project to define what services and supports are available in Brisbane North for five initial areas. </p>\n<p dir=\"ltr\">Brisbane North PHN is partnering with expert organisations to facilitate the development of evidence-based, locally relevant and jointly agreed care pathways relating to five conditions or areas:</p>\n<ul><li dir=\"ltr\"><p dir=\"ltr\">Eating Disorders [led by <a href=\"https://eatingdisordersqueensland.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Eating Disorders Qld</a>]</p></li><li dir=\"ltr\"><p dir=\"ltr\">Intellectual Disability [led by <a href=\"https://qdn.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Queenslanders with Disability Network</a>]</p></li><li dir=\"ltr\"><p dir=\"ltr\">Personality Disorders [led by <a href=\"https://www.neaminational.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Neami National</a>]</p></li><li dir=\"ltr\"><p dir=\"ltr\">Perinatal [led by <a href=\"https://www.pregnancybirthbaby.org.au/partners/peach-tree-perinatal-wellness\" target=\"_blank\" rel=\"noreferrer noopener\">Peach Tree Perinatal Wellness</a>]</p></li><li dir=\"ltr\"><p dir=\"ltr\">Suicide prevention [led by Brisbane North PHN].</p></li></ul>\n<p>Each of these organisations will be consulting further with professional experts and people with lived experience to define the local pathways. The project will lead to the development of information products that will aim to benefit people accessing services and service providers undertaking assessments and referrals.<br /></p>\n<p>Brisbane North PHN has engaged <a href=\"https://www.beaconstrategies.net/\" target=\"_blank\" rel=\"noreferrer noopener\">Beacon Strategies</a> to provide backbone support to the process, ensuring collaboration and consistency between each pathway. For more information about the project, please contact the project team via email to <a href=\"mailto:info@beaconstrategies.net\">info@beaconstrategies.net</a>.</p>',NULL,NULL,NULL),(4558,145045,1,'2021-03-26 00:11:01','2021-03-26 00:11:01','1f030ca2-e56a-45c1-9045-cae62e33ffad','<p dir=\"ltr\">People with complex mental health conditions often benefit from a mix of services and supports. The support they need goes beyond clinical management, and includes psychosocial support and the need to address the social determinants of health. These services and supports should be provided in a way that wraps around the person and delivered in a coordinated and integrated way.</p>\n<p dir=\"ltr\">To ensure people are receiving the right service, in the right place, at the right time, Brisbane North PHN has commenced a project to define what services and supports are available in the North Brisbane and Moreton Bay region. </p>\n<p dir=\"ltr\">Brisbane North PHN is partnering with expert organisations to facilitate the development of evidence-based, locally relevant and jointly agreed care pathways relating to five conditions or areas:</p>\n<ul><li dir=\"ltr\"><p dir=\"ltr\">eating disorders [led by <a href=\"https://eatingdisordersqueensland.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Eating Disorders Qld</a>]</p></li><li dir=\"ltr\"><p dir=\"ltr\">intellectual disability [led by <a href=\"https://qdn.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Queenslanders with Disability Network</a>]</p></li><li dir=\"ltr\"><p dir=\"ltr\">personality disorders [led by <a href=\"https://www.neaminational.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Neami National</a>]</p></li><li dir=\"ltr\"><p dir=\"ltr\">perinatal [led by <a href=\"https://www.pregnancybirthbaby.org.au/partners/peach-tree-perinatal-wellness\" target=\"_blank\" rel=\"noreferrer noopener\">Peach Tree Perinatal Wellness</a>]</p></li><li dir=\"ltr\"><p dir=\"ltr\">suicide prevention [led by Brisbane North PHN].</p></li></ul>\n<p>Each of these organisations will be consulting further with professional experts and people with lived experience to define the local pathways. The project will lead to the development of information products that will aim to benefit people accessing services and service providers undertaking assessments and referrals.<br /></p>\n<p>Brisbane North PHN has engaged <a href=\"https://www.beaconstrategies.net/\" target=\"_blank\" rel=\"noreferrer noopener\">Beacon Strategies</a> to provide backbone support to the process, ensuring collaboration and consistency between each pathway. For more information about the project, please contact the project team via email to <a href=\"mailto:info@beaconstrategies.net\">info@beaconstrategies.net</a>.</p>',NULL,NULL,NULL),(4584,147079,1,'2021-03-30 03:29:27','2021-04-22 00:38:44','8db858dd-41e0-4066-b259-5ddf78a8696c','<p><strong>Brisbane North PHN and Metro North Hospital and Health Service have sponsored the development of a plan to improve mental health, suicide prevention and alcohol and other drug treatment services in the region.</strong></p>The regional plan sets out the challenges facing us and what we can all do over the next few years to improve the quality, coordination and integration of services.<br /><br />As part of the implementation of the plan, five agencies are funded by the PHN to drive actions against the plan relating to ‘Sustaining good mental health’ and ‘Responding to diversity’. These activities—to be completed by 30 June 2021— include a Carers Mental Health and Wellbeing Expo and Mental Health awareness for culturally and linguistically diverse communities.<br /><br />Read more about each of the activities below: <br /><p><strong>1. Carers Mental Health and Wellbeing Expo – Carers Queensland</strong></p>\n<p>Carers Queensland held the annual Mental Health and Wellbeing expo on Wednesday 24 March at Eatons Hill Hotel and Function Centre, with over 28 stall holders and a variety of wonderful speakers participating on the day. Carers Queensland welcomed a variety of attendees including carers, persons with lived experience of mental health, community members and organisational representatives. </p>\n<p>The day was well attended, with the aim of the event to raise awareness of mental health, increase awareness of services while providing networking opportunities to those working within the sector.</p>\n<p><strong>2. Co-designed service model to improve physical health and wellbeing – QAMH and Dr Justin Chapman QIMRB</strong></p>\n<p>The aim of this project is to conduct co-design focus groups with mental health staff and consumers, carers and families in North Brisbane to design a service model to improve the physical and mental health and wellbeing of people with mental health issues. </p>\n<p>To inform the design of a service model, we will facilitate 10 co-design workshops. Workshops will include people accessing mental health services, family and carers, and mental health staff in the North Brisbane region. </p>\n<p>To date we have run seven co-design workshops across the region, with some common themes emerging, which will help to inform the co-designed service mode.</p>\n<p>\n<strong>3. Yellow Tick Initiative – Queensland Council for LGBTI Health</strong></p>\n<p>The Queensland Council for LGBTI Health has been funded by the Brisbane North PHN to implement the new Yellow Tick initiative within the organisation, to support better outcomes and services for intersex people. </p>\n<p>The Yellow Tick is a community led initiative that assists groups to develop intersex inclusive and affirmative practices for programs, clients and staff. Through providing a policy and program review service alongside training and intersex specific resources, the Yellow Tick helps improve consistency and accountability to learn more and make services more intersex inclusive. </p>\n<p><strong>4. Mental Health awareness for culturally and linguistically diverse communities – Ethnic Communities Council of Queensland (ECCQ)</strong></p>\n<p>ECCQ aims to run two key activities to assist culturally and linguistically diverse communities to increase their knowledge and understanding of mental health, alcohol and other drugs, suicide prevention and related services. </p>\n<p>A free online interpreter workshop for community members and leaders will be held in early April to increase knowledge of how to confidently engage and access interpreter services, the importance of qualified interpreters and consumer rights. </p>\n<p>The second activity aims to provide free Mental Health First Aid training for community leaders. This training will help provide community leaders with knowledge, education and skills to support family members, friends and community members.</p>\n<p><strong>5. Volunteer Community Peer Navigators – Council on the Ageing (COTA) Queensland </strong></p>\n<p>Council on the Ageing (COTA) Queensland and Moreton Bay Regional Council are partnering to pilot a volunteer community peer navigator program at the Bribie Island library. The program aims to empower older people and their carers to access relevant services and supports and gain confidence in using technology to maintain their mental and social wellbeing and adapt to changing circumstances. </p>\n<p>Peer navigators are located in the Bribie Island library one day per week (Tuesdays) at a pop-up table and actively engage in one-to-one meaningful conversations with individuals. By listening with empathy to their story, peer navigators identify the specific needs and priorities of older people and their carers, and direct them to the most appropriate services and supports, including healthcare, social, cultural and community services and supports. </p>\n<p>The program was launched at the Bribie Island library on Monday 15 March 2021 and was attended by Division 1 Councillor Brooke Savige. Sessions will commence on Tuesday 13 April 2021 from 10.00 am to 6.00 pm. </p>\n<p><strong>Further information</strong></p>\n<p>For any information on these Planning for Wellbeing project updates, please contact Kathy Faulkner at <strong><a href=\"mailto:Kathy.Faulkner@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">Kathy.Faulkner@brisbanenorthphn.org.au</a>.</strong></p>',NULL,NULL,NULL),(4585,147080,1,'2021-03-30 03:29:27','2021-03-30 03:29:27','bc5aea51-e9d3-4b15-8b22-1fefde9cd388',NULL,NULL,NULL,NULL),(4586,147082,1,'2021-03-30 03:29:27','2021-03-30 03:29:27','798491ef-e203-481f-8148-4cfce3e7207b','<p><em>Planning for Wellbeing: a Regional Plan for North Brisbane and Moreton Bay focusing on mental health, suicide prevention and alcohol and other drug treatment services 2020-2025 (Planning for Wellbeing)</em> outlines key priorities and objectives to be implemented across North Brisbane. As part of this implementation, five agencies were funded by Brisbane North PHN (the PHN) to drive actions against the plan relating to ‘Sustaining good mental health’ and ‘Responding to diversity’.</p>\n<p>These activities, to be completed by 30 June 2021, are:</p>\n<p><strong>1. Carers Mental Health and Wellbeing Expo – Carers Queensland</strong></p>\n<p>Carers Queensland held the annual Mental Health and Wellbeing expo on Wednesday 24 March at Eatons Hill Hotel and Function Centre, with over 28 stall holders and a variety of wonderful speakers participating on the day. Carers Queensland welcomed a variety of attendees including carers, persons with lived experience of mental health, community members and organisational representatives. </p>\n<p>The day was well attended, with the aim of the event to raise awareness of mental health, increase awareness of services while providing networking opportunities to those working within the sector.</p>\n<p><strong>2. Co-designed service model to improve physical health and wellbeing – QAMH and Dr Justin Chapman QIMRB</strong></p>\n<p>The aim of this project is to conduct co-design focus groups with mental health staff and consumers, carers and families in North Brisbane to design a service model to improve the physical and mental health and wellbeing of people with mental health issues. </p>\n<p>To inform the design of a service model, we will facilitate 10 co-design workshops. Workshops will include people accessing mental health services, family and carers, and mental health staff in the North Brisbane region. </p>\n<p>To date we have run seven co-design workshops across the region, with some common themes emerging, which will help to inform the co-designed service mode.</p>\n<p>\n<strong>3. Yellow Tick Initiative – Queensland Council for LGBTI Health</strong></p>\n<p>The Queensland Council for LGBTI Health has been funded by the Brisbane North PHN to implement the new Yellow Tick initiative within the organisation, to support better outcomes and services for intersex people. </p>\n<p>The Yellow Tick is a community led initiative that assists groups to develop intersex inclusive and affirmative practices for programs, clients and staff. Through providing a policy and program review service alongside training and intersex specific resources, the Yellow Tick helps improve consistency and accountability to learn more and make services more intersex inclusive. </p>\n<p><strong>4. Mental Health awareness for culturally and linguistically diverse communities – Ethnic Communities Council of Queensland (ECCQ)</strong></p>\n<p>ECCQ aims to run two key activities to assist culturally and linguistically diverse communities to increase their knowledge and understanding of mental health, alcohol and other drugs, suicide prevention and related services. </p>\n<p>A free online interpreter workshop for community members and leaders will be held in early April to increase knowledge of how to confidently engage and access interpreter services, the importance of qualified interpreters and consumer rights. </p>\n<p>The second activity aims to provide free Mental Health First Aid training for community leaders. This training will help provide community leaders with knowledge, education and skills to support family members, friends and community members.</p>\n<p><strong>5. Volunteer Community Peer Navigators – Council on the Ageing (COTA) Queensland </strong></p>\n<p>Council on the Ageing (COTA) Queensland and Moreton Bay Regional Council are partnering to pilot a volunteer community peer navigator program at the Bribie Island library. The program aims to empower older people and their carers to access relevant services and supports and gain confidence in using technology to maintain their mental and social wellbeing and adapt to changing circumstances. </p>\n<p>Peer navigators are located in the Bribie Island library one day per week (Tuesdays) at a pop-up table and actively engage in one-to-one meaningful conversations with individuals. By listening with empathy to their story, peer navigators identify the specific needs and priorities of older people and their carers, and direct them to the most appropriate services and supports, including healthcare, social, cultural and community services and supports. </p>\n<p>The program was launched at the Bribie Island library on Monday 15 March 2021 and was attended by Division 1 Councillor Brooke Savige. Sessions will commence on Tuesday 13 April 2021 from 10.00 am to 6.00 pm. </p>\n<p><strong>Further information</strong></p>\n<p>For any information on these Planning for Wellbeing project updates, please contact Kathy Faulkner at <strong><a href=\"mailto:Kathy.Faulkner@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">Kathy.Faulkner@brisbanenorthphn.org.au</a>.</strong></p>',NULL,NULL,NULL),(4587,147083,1,'2021-03-30 03:29:27','2021-03-30 03:29:27','3da1d267-584e-4f0b-b2a9-c5a8b43a10d6',NULL,NULL,NULL,NULL),(4588,147085,1,'2021-03-30 03:30:46','2021-03-30 03:30:46','557f04e2-8134-4fca-bd21-56acfda32faa','<p><em>Planning for Wellbeing: a Regional Plan for North Brisbane and Moreton Bay focusing on mental health, suicide prevention and alcohol and other drug treatment services 2020-2025 (Planning for Wellbeing)</em> outlines key priorities and objectives to be implemented across North Brisbane. As part of this implementation, five agencies were funded by Brisbane North PHN (the PHN) to drive actions against the plan relating to ‘Sustaining good mental health’ and ‘Responding to diversity’.</p>\n<p>These activities, to be completed by 30 June 2021, are:</p>\n<p><strong>1. Carers Mental Health and Wellbeing Expo – Carers Queensland</strong></p>\n<p>Carers Queensland held the annual Mental Health and Wellbeing expo on Wednesday 24 March at Eatons Hill Hotel and Function Centre, with over 28 stall holders and a variety of wonderful speakers participating on the day. Carers Queensland welcomed a variety of attendees including carers, persons with lived experience of mental health, community members and organisational representatives. </p>\n<p>The day was well attended, with the aim of the event to raise awareness of mental health, increase awareness of services while providing networking opportunities to those working within the sector.</p>\n<p><strong>2. Co-designed service model to improve physical health and wellbeing – QAMH and Dr Justin Chapman QIMRB</strong></p>\n<p>The aim of this project is to conduct co-design focus groups with mental health staff and consumers, carers and families in North Brisbane to design a service model to improve the physical and mental health and wellbeing of people with mental health issues. </p>\n<p>To inform the design of a service model, we will facilitate 10 co-design workshops. Workshops will include people accessing mental health services, family and carers, and mental health staff in the North Brisbane region. </p>\n<p>To date we have run seven co-design workshops across the region, with some common themes emerging, which will help to inform the co-designed service mode.</p>\n<p>\n<strong>3. Yellow Tick Initiative – Queensland Council for LGBTI Health</strong></p>\n<p>The Queensland Council for LGBTI Health has been funded by the Brisbane North PHN to implement the new Yellow Tick initiative within the organisation, to support better outcomes and services for intersex people. </p>\n<p>The Yellow Tick is a community led initiative that assists groups to develop intersex inclusive and affirmative practices for programs, clients and staff. Through providing a policy and program review service alongside training and intersex specific resources, the Yellow Tick helps improve consistency and accountability to learn more and make services more intersex inclusive. </p>\n<p><strong>4. Mental Health awareness for culturally and linguistically diverse communities – Ethnic Communities Council of Queensland (ECCQ)</strong></p>\n<p>ECCQ aims to run two key activities to assist culturally and linguistically diverse communities to increase their knowledge and understanding of mental health, alcohol and other drugs, suicide prevention and related services. </p>\n<p>A free online interpreter workshop for community members and leaders will be held in early April to increase knowledge of how to confidently engage and access interpreter services, the importance of qualified interpreters and consumer rights. </p>\n<p>The second activity aims to provide free Mental Health First Aid training for community leaders. This training will help provide community leaders with knowledge, education and skills to support family members, friends and community members.</p>\n<p><strong>5. Volunteer Community Peer Navigators – Council on the Ageing (COTA) Queensland </strong></p>\n<p>Council on the Ageing (COTA) Queensland and Moreton Bay Regional Council are partnering to pilot a volunteer community peer navigator program at the Bribie Island library. The program aims to empower older people and their carers to access relevant services and supports and gain confidence in using technology to maintain their mental and social wellbeing and adapt to changing circumstances. </p>\n<p>Peer navigators are located in the Bribie Island library one day per week (Tuesdays) at a pop-up table and actively engage in one-to-one meaningful conversations with individuals. By listening with empathy to their story, peer navigators identify the specific needs and priorities of older people and their carers, and direct them to the most appropriate services and supports, including healthcare, social, cultural and community services and supports. </p>\n<p>The program was launched at the Bribie Island library on Monday 15 March 2021 and was attended by Division 1 Councillor Brooke Savige. Sessions will commence on Tuesday 13 April 2021 from 10.00 am to 6.00 pm. </p>\n<p><strong>Further information</strong></p>\n<p>For any information on these Planning for Wellbeing project updates, please contact Kathy Faulkner at <strong><a href=\"mailto:Kathy.Faulkner@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">Kathy.Faulkner@brisbanenorthphn.org.au</a>.</strong></p>',NULL,NULL,NULL),(4589,147086,1,'2021-03-30 03:30:46','2021-03-30 03:30:46','77a53963-5806-4ee6-b323-6591f4a9b01c',NULL,NULL,NULL,NULL),(4604,149012,1,'2021-04-05 23:45:21','2021-04-05 23:45:21','e068eed0-b12b-4f03-8842-714a79cd5236','<p><strong>Redcliffe Parade Family Medical Practice Manager, Shabnam Ali was an early recipient of the COVID-19 vaccine as the Phase 1b rollout began during the final weeks of March. </strong></p>\n<p>Mrs Ali, who is also the Business Manager of Anchor Medical, had her first COVID-19 vaccination on Monday 22 March. The rest of the Redcliffe Parade Family Medical Practice team, including doctors and administrative staff, received their jab on Friday 26 March.</p>\n<p>Mrs Ali said she was proud that Redcliffe Parade Family Medical Practice could be part of the first week of the phase 1b rollout in the region. </p>\n<p>“I was very happy to be the first in the team to get it. It was quite exciting. My nurses were great and my doctor was great—they put me at ease,” she said. </p>\n<p>With the phase 1b rollout still in its early days, Redcliffe Parade Family Medical Practice are fully booked for the next four weeks and Ms Ali said the practice had been extremely busy. </p>\n<p>“We’re getting calls mainly about COVID vaccination, and patients other than our own are calling and trying to find out the process and when they can book in. </p>\n<p>“We‘re asking patients stick to their own GPs if that practice is giving vaccinations—just for continuity of care. If their GPs aren’t offering COVID vaccinations we are able to accommodate them though,” Mrs Ali said. </p>\n<p>The upside of being one of the earliest practices in the region to be rolling out phase 1b means that the process is only going to get smoother as time goes on. </p>\n<p>Mrs Ali said Redcliffe Parade Family Medical Practice were trialling two styles of COVID vaccination clinic—a lunchtime clinic and an after-hours clinic. </p>\n<p>“Over the next few weeks, we’ll have a better understanding of what will work best in terms of workflow,” she said.</p>\n<p>With Anchor Medical in operation of six medical centres in North Brisbane, including Eaton Central 7Day Family Practice and McDowall Village Medical Practice, Ms Ali said the wider team of practices would be able to adapt based on the experiences of Redcliffe Parade Family Medical Practice.</p>\n<p>“All of the practices will be involved (in the vaccine rollout) and these early vaccinations are a great learning opportunity on how to roll out for the rest of the team,” Mrs Ali said. </p>\n<p>As of 6 April 2021, over 841,885 Australians have received a COVID vaccine. </p>\n<p>Visit the PHN website to <a href=\"https://brisbanenorthphn.org.au/covid-19/vaccine-rollout-faqs\">read our FAQs</a> exploring the Phase 1b rollout for both participating and non-participating practices, or to find out more about how to book an appointment to be vaccinated, visit the <a href=\"https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout\">Queensland Health website</a>. </p>\n<p>For more information on Anchor Medical visit <a href=\"https://amed.com.au\">amed.com.au</a>. </p>',NULL,NULL,NULL),(4607,149018,1,'2021-04-05 23:47:57','2021-04-05 23:47:57','8bb43475-0a50-487e-8402-52aadc61d51a','<p><strong>Redcliffe Parade Family Medical Practice Manager, Shabnam Ali was an early recipient of the COVID-19 vaccine as the Phase 1b rollout began during the final weeks of March. </strong></p>\n<p>Mrs Ali, who is also the Business Manager of Anchor Medical, had her first COVID-19 vaccination on Monday 22 March. The rest of the Redcliffe Parade Family Medical Practice team, including doctors and administrative staff, received their jab on Friday 26 March.</p>\n<p>Mrs Ali said she was proud that Redcliffe Parade Family Medical Practice could be part of the first week of the phase 1b rollout in the region. </p>\n<p>“I was very happy to be the first in the team to get it. It was quite exciting. My nurses were great and my doctor was great—they put me at ease,” she said. </p>\n<p>With the phase 1b rollout still in its early days, Redcliffe Parade Family Medical Practice are fully booked for the next four weeks and Ms Ali said the practice had been extremely busy. </p>\n<p>“We’re getting calls mainly about COVID vaccination, and patients other than our own are calling and trying to find out the process and when they can book in. </p>\n<p>“We‘re asking patients stick to their own GPs if that practice is giving vaccinations—just for continuity of care. If their GPs aren’t offering COVID vaccinations we are able to accommodate them though,” Mrs Ali said. </p>\n<p>The upside of being one of the earliest practices in the region to be rolling out phase 1b means that the process is only going to get smoother as time goes on. </p>\n<p>Mrs Ali said Redcliffe Parade Family Medical Practice were trialling two styles of COVID vaccination clinic—a lunchtime clinic and an after-hours clinic. </p>\n<p>“Over the next few weeks, we’ll have a better understanding of what will work best in terms of workflow,” she said.</p>\n<p>With Anchor Medical in operation of six medical centres in North Brisbane, including Eaton Central 7Day Family Practice and McDowall Village Medical Practice, Ms Ali said the wider team of practices would be able to adapt based on the experiences of Redcliffe Parade Family Medical Practice.</p>\n<p>“All of the practices will be involved (in the vaccine rollout) and these early vaccinations are a great learning opportunity on how to roll out for the rest of the team,” Mrs Ali said. </p>\n<p>As of 6 April 2021, over 841,885 Australians have received a COVID vaccine. </p>\n<p>Visit the PHN website to <a href=\"https://brisbanenorthphn.org.au/covid-19/vaccine-rollout-faqs\">read our FAQs</a> exploring the Phase 1b rollout for both participating and non-participating practices, or to find out more about how to book an appointment to be vaccinated, visit the <a href=\"https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout\">Queensland Health website</a>. </p>\n<p>For more information on Anchor Medical visit <a href=\"https://amed.com.au\">amed.com.au</a>. </p>\n<p><em>Dr Haroon Suleman, Shabnam Ali and Nurse Lisa Kehl the team behind the first covid vaccination clinic at Redcliffe parade family medical practice.</em></p>',NULL,NULL,NULL),(4608,149020,1,'2021-04-05 23:48:04','2021-04-05 23:48:04','11d38275-6bdf-49ce-830f-7412af41f991','<p><strong>Redcliffe Parade Family Medical Practice Manager, Shabnam Ali was an early recipient of the COVID-19 vaccine as the Phase 1b rollout began during the final weeks of March. </strong></p>\n<p>Mrs Ali, who is also the Business Manager of Anchor Medical, had her first COVID-19 vaccination on Monday 22 March. The rest of the Redcliffe Parade Family Medical Practice team, including doctors and administrative staff, received their jab on Friday 26 March.</p>\n<p>Mrs Ali said she was proud that Redcliffe Parade Family Medical Practice could be part of the first week of the phase 1b rollout in the region. </p>\n<p>“I was very happy to be the first in the team to get it. It was quite exciting. My nurses were great and my doctor was great—they put me at ease,” she said. </p>\n<p>With the phase 1b rollout still in its early days, Redcliffe Parade Family Medical Practice are fully booked for the next four weeks and Ms Ali said the practice had been extremely busy. </p>\n<p>“We’re getting calls mainly about COVID vaccination, and patients other than our own are calling and trying to find out the process and when they can book in. </p>\n<p>“We‘re asking patients stick to their own GPs if that practice is giving vaccinations—just for continuity of care. If their GPs aren’t offering COVID vaccinations we are able to accommodate them though,” Mrs Ali said. </p>\n<p>The upside of being one of the earliest practices in the region to be rolling out phase 1b means that the process is only going to get smoother as time goes on. </p>\n<p>Mrs Ali said Redcliffe Parade Family Medical Practice were trialling two styles of COVID vaccination clinic—a lunchtime clinic and an after-hours clinic. </p>\n<p>“Over the next few weeks, we’ll have a better understanding of what will work best in terms of workflow,” she said.</p>\n<p>With Anchor Medical in operation of six medical centres in North Brisbane, including Eaton Central 7Day Family Practice and McDowall Village Medical Practice, Ms Ali said the wider team of practices would be able to adapt based on the experiences of Redcliffe Parade Family Medical Practice.</p>\n<p>“All of the practices will be involved (in the vaccine rollout) and these early vaccinations are a great learning opportunity on how to roll out for the rest of the team,” Mrs Ali said. </p>\n<p>As of 6 April 2021, over 841,885 Australians have received a COVID vaccine. </p>\n<p>Visit the PHN website to <a href=\"https://brisbanenorthphn.org.au/covid-19/vaccine-rollout-faqs\">read our FAQs</a> exploring the Phase 1b rollout for both participating and non-participating practices, or to find out more about how to book an appointment to be vaccinated, visit the <a href=\"https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout\">Queensland Health website</a>. </p>\n<p>For more information on Anchor Medical visit <a href=\"https://amed.com.au\">amed.com.au</a>. </p>\n<p><em>Dr Haroon Suleman, Shabnam Ali and Nurse Lisa Kehl the team behind the first covid vaccination clinic at Redcliffe parade family medical practice.</em></p>',NULL,NULL,NULL),(4609,149022,1,'2021-04-06 00:11:15','2021-04-06 00:11:15','7e83b8ff-4680-43f8-8023-3e4d0cbaf36a','<p><strong>Redcliffe Parade Family Medical Practice Manager, Shabnam Ali was an early recipient of the COVID-19 vaccine as the Phase 1b rollout began during the final weeks of March. </strong></p>\n<p>Mrs Ali, who is also the Business Manager of Anchor Medical, had her first COVID-19 vaccination on Monday 22 March. The rest of the Redcliffe Parade Family Medical Practice team, including doctors and administrative staff, received their jab on Friday 26 March.</p>\n<p>Mrs Ali said she was proud that Redcliffe Parade Family Medical Practice could be part of the first week of the phase 1b rollout in the region. </p>\n<p>“I was very happy to be the first in the team to get it. It was quite exciting. My nurses were great and my doctor was great—they put me at ease,” she said. </p>\n<p>With the phase 1b rollout still in its early days, Redcliffe Parade Family Medical Practice are fully booked for the next four weeks and Ms Ali said the practice had been extremely busy. </p>\n<p>“We’re getting calls mainly about COVID vaccination, and patients other than our own are calling and trying to find out the process and when they can book in. </p>\n<p>“We‘re asking patients stick to their own GPs if that practice is giving vaccinations—just for continuity of care. If their GPs aren’t offering COVID vaccinations we are able to accommodate them though,” Mrs Ali said. </p>\n<p>The upside of being one of the earliest practices in the region to be rolling out phase 1b means that the process is only going to get smoother as time goes on. </p>\n<p>Mrs Ali said Redcliffe Parade Family Medical Practice were trialling two styles of COVID vaccination clinic—a lunchtime clinic and an after-hours clinic. </p>\n<p>“Over the next few weeks, we’ll have a better understanding of what will work best in terms of workflow,” she said.</p>\n<p>With Anchor Medical in operation of six medical centres in North Brisbane, including Eaton Central 7Day Family Practice and McDowall Village Medical Practice, Ms Ali said the wider team of practices would be able to adapt based on the experiences of Redcliffe Parade Family Medical Practice.</p>\n<p>“All of the practices will be involved (in the vaccine rollout) and these early vaccinations are a great learning opportunity on how to roll out for the rest of the team,” Mrs Ali said. </p>\n<p>As of 6 April 2021, over 841,885 Australians have received a COVID vaccine. </p>\n<p>Visit the PHN website to <a href=\"https://brisbanenorthphn.org.au/covid-19/vaccine-rollout-faqs\">read our FAQs</a> exploring the Phase 1b rollout for both participating and non-participating practices, or to find out more about how to book an appointment to be vaccinated, visit the <a href=\"https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout\">Queensland Health website</a>. </p>\n<p>For more information on Anchor Medical visit <a href=\"https://amed.com.au\">amed.com.au</a>. </p>\n<p><em>Dr Haroon Suleman, Shabnam Ali and Nurse Lisa Kehl the team behind the first covid vaccination clinic at Redcliffe parade family medical practice.</em></p>',NULL,NULL,NULL),(4610,149024,1,'2021-04-06 00:12:17','2021-04-06 00:12:17','132a6728-2454-433e-b2f8-34703d45cd81','<p><strong>Redcliffe Parade Family Medical Practice Manager, Shabnam Ali was an early recipient of the COVID-19 vaccine as the Phase 1b rollout began during the final weeks of March. </strong></p>\n<p>Mrs Ali, who is also the Business Manager of Anchor Medical, had her first COVID-19 vaccination on Monday 22 March. The rest of the Redcliffe Parade Family Medical Practice team, including doctors and administrative staff, received their jab on Friday 26 March.</p>\n<p>Mrs Ali said she was proud that Redcliffe Parade Family Medical Practice could be part of the first week of the phase 1b rollout in the region. </p>\n<p>“I was very happy to be the first in the team to get it. It was quite exciting. My nurses were great and my doctor was great—they put me at ease,” she said. </p>\n<p>With the phase 1b rollout still in its early days, Redcliffe Parade Family Medical Practice are fully booked for the next four weeks and Ms Ali said the practice had been extremely busy. </p>\n<p>“We’re getting calls mainly about COVID vaccination, and patients other than our own are calling and trying to find out the process and when they can book in. </p>\n<p>“We‘re asking patients stick to their own GPs if that practice is giving vaccinations—just for continuity of care. If their GPs aren’t offering COVID vaccinations we are able to accommodate them though,” Mrs Ali said. </p>\n<p>The upside of being one of the earliest practices in the region to be rolling out phase 1b means that the process is only going to get smoother as time goes on. </p>\n<p>Mrs Ali said Redcliffe Parade Family Medical Practice were trialling two styles of COVID vaccination clinic—a lunchtime clinic and an after-hours clinic. </p>\n<p>“Over the next few weeks, we’ll have a better understanding of what will work best in terms of workflow,” she said.</p>\n<p>With Anchor Medical in operation of six medical centres in North Brisbane, including Eaton Central 7Day Family Practice and McDowall Village Medical Practice, Ms Ali said the wider team of practices would be able to adapt based on the experiences of Redcliffe Parade Family Medical Practice.</p>\n<p>“All of the practices will be involved (in the vaccine rollout) and these early vaccinations are a great learning opportunity on how to roll out for the rest of the team,” Mrs Ali said. </p>\n<p>As of 6 April 2021, over 841,885 Australians have received a COVID vaccine. </p>\n<p>Visit the PHN website to <a href=\"https://brisbanenorthphn.org.au/covid-19/vaccine-rollout-faqs\">read our FAQs</a> exploring the Phase 1b rollout for both participating and non-participating practices, or to find out more about how to book an appointment to be vaccinated, visit the <a href=\"https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout\">Queensland Health website</a>. </p>\n<p>For more information on Anchor Medical visit <a href=\"https://amed.com.au\">amed.com.au</a>. </p>\n<p><em>Dr Haroon Suleman, Shabnam Ali and Nurse Lisa Kehl the team behind the first covid vaccination clinic at Redcliffe parade family medical practice.</em></p>',NULL,NULL,NULL),(4633,149248,1,'2021-04-06 02:49:56','2021-04-06 02:49:56','45b523af-1509-4187-88c0-321ff3cb1253','<p><strong>On behalf of the Australian Government Department of Health, please find below statements published regarding a specific clotting condition being reported after COVID-19 vaccination:</strong></p>\n<h4>Acting Chief Medical Officer and Head of the TGA</h4>\n<p><a href=\"https://health.gov.au/news/joint-statement-on-astrazeneca-covid-19-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Joint statement</a> from acting Australian Government Chief Medical Officer, Professor Michael Kidd and Head of the Therapeutic Goods Administration Adj. Professor John Skerritt.<br /> </p>\n<h4>ATAGI statement for health providers</h4>\n<p>The Australian Technical Advisory Group on Immunisation (ATAGI) <a href=\"https://www.health.gov.au/news/atagi-statement-healthcare-providers-specific-clotting-condition-reported-after-covid-19-vaccination\">released a statement</a> to support health professionals in responding to any instances of clotting disorders following vaccine administration. This provides more information on clinical management and raises awareness of the potential for this condition.</p><h4>Summary of current recommendations</h4>\n<ul><li>Rare cases of thrombosis associated with thrombocytopenia were reported following administration of COVID-19 Vaccine AstraZeneca overseas.</li><li>The onset of reported cases was between 4 to 20 days after vaccination.</li><li>Providers should be aware of warning signs of a severe condition associated with thrombosis and thrombocytopenia. This has presented as either central venous sinus thrombosis (CVST) or thrombosis in other sites, such as intra-abdominal venous systems. CVST may present as a new onset persistent headache not settling with analgesia, features of raised intracranial pressure (including acute severe headache, vomiting, confusion), focal neurological deficits, and/or seizures.</li><li>If CVST or another severe thrombotic complication with thrombocytopenia is suspected in a patient who has received COVID-19 Vaccine AstraZeneca, refer them to an emergency department for further assessment and haematology consultation.</li><li>Clinical investigations should include a full blood count (to look for thrombocytopenia), a D-dimer test and radiological imaging.</li><li>Patients suspected to have this condition should NOT receive any heparin or platelet transfusions.</li><li>The TGA has received one report of a case of thrombosis and thrombocytopenia following COVID-19 Vaccine AstraZeneca in Australia. The clinical details of this case are currently under review by the TGA.</li></ul>\n<h4>ATAGI statement for consumers</h4>\n<p><a href=\"https://www.health.gov.au/news/atagi-statement-consumers-specific-clotting-condition-after-covid-19-vaccination\" target=\"_blank\" rel=\"noreferrer noopener\">A statement</a> from ATAGI for consumers on a specific clotting condition being reported after COVID-19 vaccination.<br /> </p>\n<h4>Additional statement from ATAGI statement</h4>\n<p>An <a href=\"https://www.health.gov.au/news/atagi-statement-covid-19-vaccination-reported-case-of-thrombosis\" target=\"_blank\" rel=\"noreferrer noopener\">ATAGI statement</a> on COVID-19 vaccination and a reported case of thrombosis.<br /> </p>\n<h4>TGA statement</h4>\n<p>The <a href=\"https://www.tga.gov.au/media-release/specific-clotting-condition-reported-after-covid-19-vaccination\" target=\"_blank\" rel=\"noreferrer noopener\">TGA\'s assessment</a> is that the benefits of vaccination against COVID-19 continue to outweigh any risks. <br /> </p>\n<h4>Useful documents</h4>\n<p><strong>The Australian Government Department of Health revised the four documents below on 4 April 2021, with updates from ATAGI regarding a specific clotting condition:</strong></p>\n<ul><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-atagi-immunisation-provider-guide-to-obtaining-informed-consent-for-covid-19-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Provider guide for obtaining informed consent</a></li><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-consent-form-for-covid-19-vaccination\" target=\"_blank\" rel=\"noreferrer noopener\">Consent form for COVID-19 vaccination</a></li><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-information-on-covid-19-astrazeneca-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer information on the AstraZeneca vaccine</a></li><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-after-your-astrazeneca-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Information for after your AstraZeneca vaccine</a></li></ul>',NULL,NULL,NULL),(4634,149250,1,'2021-04-06 02:50:00','2021-04-06 02:50:00','a0f86d31-291e-418e-acfc-190ab7007bd4','<p><strong>On behalf of the Australian Government Department of Health, please find below statements published regarding a specific clotting condition being reported after COVID-19 vaccination:</strong></p>\n<h4>Acting Chief Medical Officer and Head of the TGA</h4>\n<p><a href=\"https://health.gov.au/news/joint-statement-on-astrazeneca-covid-19-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Joint statement</a> from acting Australian Government Chief Medical Officer, Professor Michael Kidd and Head of the Therapeutic Goods Administration Adj. Professor John Skerritt.<br /> </p>\n<h4>ATAGI statement for health providers</h4>\n<p>The Australian Technical Advisory Group on Immunisation (ATAGI) <a href=\"https://www.health.gov.au/news/atagi-statement-healthcare-providers-specific-clotting-condition-reported-after-covid-19-vaccination\">released a statement</a> to support health professionals in responding to any instances of clotting disorders following vaccine administration. This provides more information on clinical management and raises awareness of the potential for this condition.</p><h4>Summary of current recommendations</h4>\n<ul><li>Rare cases of thrombosis associated with thrombocytopenia were reported following administration of COVID-19 Vaccine AstraZeneca overseas.</li><li>The onset of reported cases was between 4 to 20 days after vaccination.</li><li>Providers should be aware of warning signs of a severe condition associated with thrombosis and thrombocytopenia. This has presented as either central venous sinus thrombosis (CVST) or thrombosis in other sites, such as intra-abdominal venous systems. CVST may present as a new onset persistent headache not settling with analgesia, features of raised intracranial pressure (including acute severe headache, vomiting, confusion), focal neurological deficits, and/or seizures.</li><li>If CVST or another severe thrombotic complication with thrombocytopenia is suspected in a patient who has received COVID-19 Vaccine AstraZeneca, refer them to an emergency department for further assessment and haematology consultation.</li><li>Clinical investigations should include a full blood count (to look for thrombocytopenia), a D-dimer test and radiological imaging.</li><li>Patients suspected to have this condition should NOT receive any heparin or platelet transfusions.</li><li>The TGA has received one report of a case of thrombosis and thrombocytopenia following COVID-19 Vaccine AstraZeneca in Australia. The clinical details of this case are currently under review by the TGA.</li></ul>\n<h4>ATAGI statement for consumers</h4>\n<p><a href=\"https://www.health.gov.au/news/atagi-statement-consumers-specific-clotting-condition-after-covid-19-vaccination\" target=\"_blank\" rel=\"noreferrer noopener\">A statement</a> from ATAGI for consumers on a specific clotting condition being reported after COVID-19 vaccination.<br /> </p>\n<h4>Additional statement from ATAGI statement</h4>\n<p>An <a href=\"https://www.health.gov.au/news/atagi-statement-covid-19-vaccination-reported-case-of-thrombosis\" target=\"_blank\" rel=\"noreferrer noopener\">ATAGI statement</a> on COVID-19 vaccination and a reported case of thrombosis.<br /> </p>\n<h4>TGA statement</h4>\n<p>The <a href=\"https://www.tga.gov.au/media-release/specific-clotting-condition-reported-after-covid-19-vaccination\" target=\"_blank\" rel=\"noreferrer noopener\">TGA\'s assessment</a> is that the benefits of vaccination against COVID-19 continue to outweigh any risks. <br /> </p>\n<h4>Useful documents</h4>\n<p><strong>The Australian Government Department of Health revised the four documents below on 4 April 2021, with updates from ATAGI regarding a specific clotting condition:</strong></p>\n<ul><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-atagi-immunisation-provider-guide-to-obtaining-informed-consent-for-covid-19-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Provider guide for obtaining informed consent</a></li><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-consent-form-for-covid-19-vaccination\" target=\"_blank\" rel=\"noreferrer noopener\">Consent form for COVID-19 vaccination</a></li><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-information-on-covid-19-astrazeneca-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer information on the AstraZeneca vaccine</a></li><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-after-your-astrazeneca-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Information for after your AstraZeneca vaccine</a></li></ul>',NULL,NULL,NULL),(4635,149307,1,'2021-04-06 04:28:10','2021-04-06 04:28:10','764859f0-33e8-48e5-99ca-57433c3e8a65','<p><strong>Redcliffe Parade Family Medical Practice Manager, Shabnam Ali was an early recipient of the COVID-19 vaccine as the Phase 1b rollout began during the final weeks of March. </strong></p>\n<p>Mrs Ali, who is also the Business Manager of Anchor Medical, had her first COVID-19 vaccination on Monday 22 March. The rest of the Redcliffe Parade Family Medical Practice team, including doctors and administrative staff, received their jab on Friday 26 March.</p>\n<p>Mrs Ali said she was proud that Redcliffe Parade Family Medical Practice could be part of the first week of the phase 1b rollout in the region. </p>\n<p>“I was very happy to be the first in the team to get it. It was quite exciting. My nurses were great and my doctor was great—they put me at ease,” she said. </p>\n<p>With the phase 1b rollout still in its early days, Redcliffe Parade Family Medical Practice are fully booked for the next four weeks and Ms Ali said the practice had been extremely busy. </p>\n<p>“We’re getting calls mainly about COVID vaccination, and patients other than our own are calling and trying to find out the process and when they can book in. </p>\n<p>“We‘re asking patients stick to their own GPs if that practice is giving vaccinations—just for continuity of care. If their GPs aren’t offering COVID vaccinations we are able to accommodate them though,” Mrs Ali said. </p>\n<p>The upside of being one of the earliest practices in the region to be rolling out phase 1b means that the process is only going to get smoother as time goes on. </p>\n<p>Mrs Ali said Redcliffe Parade Family Medical Practice were trialling two styles of COVID vaccination clinic—a lunchtime clinic and an after-hours clinic. </p>\n<p>“Over the next few weeks, we’ll have a better understanding of what will work best in terms of workflow,” she said.</p>\n<p>With Anchor Medical in operation of six medical centres in North Brisbane, including Eaton Central 7Day Family Practice and McDowall Village Medical Practice, Ms Ali said the wider team of practices would be able to adapt based on the experiences of Redcliffe Parade Family Medical Practice.</p>\n<p>“All of the practices will be involved (in the vaccine rollout) and these early vaccinations are a great learning opportunity on how to roll out for the rest of the team,” Mrs Ali said. </p>\n<p>As of 6 April 2021, over 841,885 Australians have received a COVID vaccine. </p>\n<p>Visit the PHN website to <a href=\"https://brisbanenorthphn.org.au/covid-19/vaccine-rollout-faqs\">read our FAQs</a> exploring the Phase 1b rollout for both participating and non-participating practices, or to find out more about how to book an appointment to be vaccinated, visit the <a href=\"https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout\">Queensland Health website</a>. </p>\n<p>For more information on Anchor Medical visit <a href=\"https://amed.com.au\">amed.com.au</a>. </p>\n<p><em>Dr Haroon Suleman, Shabnam Ali and Nurse Lisa Kehl the team behind the first covid vaccination clinic at Redcliffe parade family medical practice.</em></p>',NULL,NULL,NULL),(4637,149311,1,'2021-04-06 04:29:37','2021-04-06 04:29:37','303e8b67-75e4-4f79-87ba-9d996edf8bc1','<p><strong>Redcliffe Parade Family Medical Practice Manager, Shabnam Ali was an early recipient of the COVID-19 vaccine as the Phase 1b rollout began during the final weeks of March. </strong></p>\n<p>Mrs Ali, who is also the Business Manager of Anchor Medical, had her first COVID-19 vaccination on Monday 22 March. The rest of the Redcliffe Parade Family Medical Practice team, including doctors and administrative staff, received their jab on Friday 26 March.</p>\n<p>Mrs Ali said she was proud that Redcliffe Parade Family Medical Practice could be part of the first week of the phase 1b rollout in the region. </p>\n<p>“I was very happy to be the first in the team to get it. It was quite exciting. My nurses were great and my doctor was great—they put me at ease,” she said. </p>\n<p>With the phase 1b rollout still in its early days, Redcliffe Parade Family Medical Practice are fully booked for the next four weeks and Ms Ali said the practice had been extremely busy. </p>\n<p>“We’re getting calls mainly about COVID vaccination, and patients other than our own are calling and trying to find out the process and when they can book in. </p>\n<p>“We‘re asking patients stick to their own GPs if that practice is giving vaccinations—just for continuity of care. If their GPs aren’t offering COVID vaccinations we are able to accommodate them though,” Mrs Ali said. </p>\n<p>The upside of being one of the earliest practices in the region to be rolling out phase 1b means that the process is only going to get smoother as time goes on. </p>\n<p>Mrs Ali said Redcliffe Parade Family Medical Practice were trialling two styles of COVID vaccination clinic—a lunchtime clinic and an after-hours clinic. </p>\n<p>“Over the next few weeks, we’ll have a better understanding of what will work best in terms of workflow,” she said.</p>\n<p>With Anchor Medical in operation of six medical centres in North Brisbane, including Eaton Central 7Day Family Practice and McDowall Village Medical Practice, Ms Ali said the wider team of practices would be able to adapt based on the experiences of Redcliffe Parade Family Medical Practice.</p>\n<p>“All of the practices will be involved (in the vaccine rollout) and these early vaccinations are a great learning opportunity on how to roll out for the rest of the team,” Mrs Ali said. </p>\n<p>As of 6 April 2021, over 841,885 Australians have received a COVID vaccine. </p>\n<p>Visit the PHN website to <a href=\"https://brisbanenorthphn.org.au/covid-19/vaccine-rollout-faqs\">read our FAQs</a> exploring the Phase 1b rollout for both participating and non-participating practices, or to find out more about how to book an appointment to be vaccinated, visit the <a href=\"https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout\">Queensland Health website</a>. </p>\n<p>For more information on Anchor Medical visit <a href=\"https://amed.com.au\">amed.com.au</a>. </p>\n<p><em>Dr Haroon Suleman, Shabnam Ali and Nurse Lisa Kehl the team behind the first covid vaccination clinic at Redcliffe parade family medical practice.</em></p>',NULL,NULL,NULL),(4638,149313,1,'2021-04-06 04:29:37','2021-04-06 04:29:37','a5c7c7f2-db69-4ddd-96cf-e193586d6e88','<p><strong>Redcliffe Parade Family Medical Practice Manager, Shabnam Ali was an early recipient of the COVID-19 vaccine as the Phase 1b rollout began during the final weeks of March. </strong></p>\n<p>Mrs Ali, who is also the Business Manager of Anchor Medical, had her first COVID-19 vaccination on Monday 22 March. The rest of the Redcliffe Parade Family Medical Practice team, including doctors and administrative staff, received their jab on Friday 26 March.</p>\n<p>Mrs Ali said she was proud that Redcliffe Parade Family Medical Practice could be part of the first week of the phase 1b rollout in the region. </p>\n<p>“I was very happy to be the first in the team to get it. It was quite exciting. My nurses were great and my doctor was great—they put me at ease,” she said. </p>\n<p>With the phase 1b rollout still in its early days, Redcliffe Parade Family Medical Practice are fully booked for the next four weeks and Ms Ali said the practice had been extremely busy. </p>\n<p>“We’re getting calls mainly about COVID vaccination, and patients other than our own are calling and trying to find out the process and when they can book in. </p>\n<p>“We‘re asking patients stick to their own GPs if that practice is giving vaccinations—just for continuity of care. If their GPs aren’t offering COVID vaccinations we are able to accommodate them though,” Mrs Ali said. </p>\n<p>The upside of being one of the earliest practices in the region to be rolling out phase 1b means that the process is only going to get smoother as time goes on. </p>\n<p>Mrs Ali said Redcliffe Parade Family Medical Practice were trialling two styles of COVID vaccination clinic—a lunchtime clinic and an after-hours clinic. </p>\n<p>“Over the next few weeks, we’ll have a better understanding of what will work best in terms of workflow,” she said.</p>\n<p>With Anchor Medical in operation of six medical centres in North Brisbane, including Eaton Central 7Day Family Practice and McDowall Village Medical Practice, Ms Ali said the wider team of practices would be able to adapt based on the experiences of Redcliffe Parade Family Medical Practice.</p>\n<p>“All of the practices will be involved (in the vaccine rollout) and these early vaccinations are a great learning opportunity on how to roll out for the rest of the team,” Mrs Ali said. </p>\n<p>As of 6 April 2021, over 841,885 Australians have received a COVID vaccine. </p>\n<p>Visit the PHN website to <a href=\"https://brisbanenorthphn.org.au/covid-19/vaccine-rollout-faqs\">read our FAQs</a> exploring the Phase 1b rollout for both participating and non-participating practices, or to find out more about how to book an appointment to be vaccinated, visit the <a href=\"https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout\">Queensland Health website</a>. </p>\n<p>For more information on Anchor Medical visit <a href=\"https://amed.com.au\">amed.com.au</a>. </p>\n<p><em>Dr Haroon Suleman, Shabnam Ali and Nurse Lisa Kehl the team behind the first covid vaccination clinic at Redcliffe parade family medical practice.</em></p>',NULL,NULL,NULL),(4639,149315,1,'2021-04-06 04:29:39','2021-04-06 04:29:39','c64d6c24-3455-4ccb-894a-bbe04ee6dc02','<p><strong>Redcliffe Parade Family Medical Practice Manager, Shabnam Ali was an early recipient of the COVID-19 vaccine as the Phase 1b rollout began during the final weeks of March. </strong></p>\n<p>Mrs Ali, who is also the Business Manager of Anchor Medical, had her first COVID-19 vaccination on Monday 22 March. The rest of the Redcliffe Parade Family Medical Practice team, including doctors and administrative staff, received their jab on Friday 26 March.</p>\n<p>Mrs Ali said she was proud that Redcliffe Parade Family Medical Practice could be part of the first week of the phase 1b rollout in the region. </p>\n<p>“I was very happy to be the first in the team to get it. It was quite exciting. My nurses were great and my doctor was great—they put me at ease,” she said. </p>\n<p>With the phase 1b rollout still in its early days, Redcliffe Parade Family Medical Practice are fully booked for the next four weeks and Ms Ali said the practice had been extremely busy. </p>\n<p>“We’re getting calls mainly about COVID vaccination, and patients other than our own are calling and trying to find out the process and when they can book in. </p>\n<p>“We‘re asking patients stick to their own GPs if that practice is giving vaccinations—just for continuity of care. If their GPs aren’t offering COVID vaccinations we are able to accommodate them though,” Mrs Ali said. </p>\n<p>The upside of being one of the earliest practices in the region to be rolling out phase 1b means that the process is only going to get smoother as time goes on. </p>\n<p>Mrs Ali said Redcliffe Parade Family Medical Practice were trialling two styles of COVID vaccination clinic—a lunchtime clinic and an after-hours clinic. </p>\n<p>“Over the next few weeks, we’ll have a better understanding of what will work best in terms of workflow,” she said.</p>\n<p>With Anchor Medical in operation of six medical centres in North Brisbane, including Eaton Central 7Day Family Practice and McDowall Village Medical Practice, Ms Ali said the wider team of practices would be able to adapt based on the experiences of Redcliffe Parade Family Medical Practice.</p>\n<p>“All of the practices will be involved (in the vaccine rollout) and these early vaccinations are a great learning opportunity on how to roll out for the rest of the team,” Mrs Ali said. </p>\n<p>As of 6 April 2021, over 841,885 Australians have received a COVID vaccine. </p>\n<p>Visit the PHN website to <a href=\"https://brisbanenorthphn.org.au/covid-19/vaccine-rollout-faqs\">read our FAQs</a> exploring the Phase 1b rollout for both participating and non-participating practices, or to find out more about how to book an appointment to be vaccinated, visit the <a href=\"https://www.qld.gov.au/health/conditions/health-alerts/coronavirus-covid-19/protect-yourself-others/covid-19-vaccine/rollout\">Queensland Health website</a>. </p>\n<p>For more information on Anchor Medical visit <a href=\"https://amed.com.au\">amed.com.au</a>. </p>\n<p><em>Dr Haroon Suleman, Shabnam Ali and Nurse Lisa Kehl the team behind the first covid vaccination clinic at Redcliffe parade family medical practice.</em></p>',NULL,NULL,NULL),(4641,149319,1,'2021-04-06 04:40:02','2021-04-06 04:40:02','6a7c9944-0053-40f5-a8ae-06b61f20c8f0','<p><strong>On behalf of the Australian Government Department of Health, please find below statements published regarding a specific clotting condition being reported after COVID-19 vaccination:</strong></p>\n<h4>Acting Chief Medical Officer and Head of the TGA</h4>\n<p><a href=\"https://health.gov.au/news/joint-statement-on-astrazeneca-covid-19-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Joint statement</a> from acting Australian Government Chief Medical Officer, Professor Michael Kidd and Head of the Therapeutic Goods Administration Adj. Professor John Skerritt.<br /> </p>\n<h4>ATAGI statement for health providers</h4>\n<p>The Australian Technical Advisory Group on Immunisation (ATAGI) <a href=\"https://www.health.gov.au/news/atagi-statement-healthcare-providers-specific-clotting-condition-reported-after-covid-19-vaccination\">released a statement</a> to support health professionals in responding to any instances of clotting disorders following vaccine administration. This provides more information on clinical management and raises awareness of the potential for this condition.</p><h4>Summary of current recommendations</h4>\n<ul><li>Rare cases of thrombosis associated with thrombocytopenia were reported following administration of COVID-19 Vaccine AstraZeneca overseas.</li><li>The onset of reported cases was between 4 to 20 days after vaccination.</li><li>Providers should be aware of warning signs of a severe condition associated with thrombosis and thrombocytopenia. This has presented as either central venous sinus thrombosis (CVST) or thrombosis in other sites, such as intra-abdominal venous systems. CVST may present as a new onset persistent headache not settling with analgesia, features of raised intracranial pressure (including acute severe headache, vomiting, confusion), focal neurological deficits, and/or seizures.</li><li>If CVST or another severe thrombotic complication with thrombocytopenia is suspected in a patient who has received COVID-19 Vaccine AstraZeneca, refer them to an emergency department for further assessment and haematology consultation.</li><li>Clinical investigations should include a full blood count (to look for thrombocytopenia), a D-dimer test and radiological imaging.</li><li>Patients suspected to have this condition should NOT receive any heparin or platelet transfusions.</li><li>The TGA has received one report of a case of thrombosis and thrombocytopenia following COVID-19 Vaccine AstraZeneca in Australia. The clinical details of this case are currently under review by the TGA.</li></ul>\n<h4>ATAGI statement for consumers</h4>\n<p><a href=\"https://www.health.gov.au/news/atagi-statement-consumers-specific-clotting-condition-after-covid-19-vaccination\" target=\"_blank\" rel=\"noreferrer noopener\">A statement</a> from ATAGI for consumers on a specific clotting condition being reported after COVID-19 vaccination.<br /> </p>\n<h4>Additional statement from ATAGI statement</h4>\n<p>An <a href=\"https://www.health.gov.au/news/atagi-statement-covid-19-vaccination-reported-case-of-thrombosis\" target=\"_blank\" rel=\"noreferrer noopener\">ATAGI statement</a> on COVID-19 vaccination and a reported case of thrombosis.<br /> </p>\n<h4>TGA statement</h4>\n<p>The <a href=\"https://www.tga.gov.au/media-release/specific-clotting-condition-reported-after-covid-19-vaccination\" target=\"_blank\" rel=\"noreferrer noopener\">TGA\'s assessment</a> is that the benefits of vaccination against COVID-19 continue to outweigh any risks. <br /> </p>\n<h4>Useful documents</h4>\n<p><strong>The Australian Government Department of Health revised the four documents below on 4 April 2021, with updates from ATAGI regarding a specific clotting condition:</strong></p>\n<ul><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-atagi-immunisation-provider-guide-to-obtaining-informed-consent-for-covid-19-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Provider guide for obtaining informed consent</a></li><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-consent-form-for-covid-19-vaccination\" target=\"_blank\" rel=\"noreferrer noopener\">Consent form for COVID-19 vaccination</a></li><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-information-on-covid-19-astrazeneca-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer information on the AstraZeneca vaccine</a></li><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-after-your-astrazeneca-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Information for after your AstraZeneca vaccine</a></li></ul>',NULL,NULL,NULL),(4642,149321,1,'2021-04-06 04:40:02','2021-04-06 04:40:02','d517a3df-c7ef-4177-ac80-8d41fef82633','<p><strong>On behalf of the Australian Government Department of Health, please find below statements published regarding a specific clotting condition being reported after COVID-19 vaccination:</strong></p>\n<h4>Acting Chief Medical Officer and Head of the TGA</h4>\n<p><a href=\"https://health.gov.au/news/joint-statement-on-astrazeneca-covid-19-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Joint statement</a> from acting Australian Government Chief Medical Officer, Professor Michael Kidd and Head of the Therapeutic Goods Administration Adj. Professor John Skerritt.<br /> </p>\n<h4>ATAGI statement for health providers</h4>\n<p>The Australian Technical Advisory Group on Immunisation (ATAGI) <a href=\"https://www.health.gov.au/news/atagi-statement-healthcare-providers-specific-clotting-condition-reported-after-covid-19-vaccination\">released a statement</a> to support health professionals in responding to any instances of clotting disorders following vaccine administration. This provides more information on clinical management and raises awareness of the potential for this condition.</p><h4>Summary of current recommendations</h4>\n<ul><li>Rare cases of thrombosis associated with thrombocytopenia were reported following administration of COVID-19 Vaccine AstraZeneca overseas.</li><li>The onset of reported cases was between 4 to 20 days after vaccination.</li><li>Providers should be aware of warning signs of a severe condition associated with thrombosis and thrombocytopenia. This has presented as either central venous sinus thrombosis (CVST) or thrombosis in other sites, such as intra-abdominal venous systems. CVST may present as a new onset persistent headache not settling with analgesia, features of raised intracranial pressure (including acute severe headache, vomiting, confusion), focal neurological deficits, and/or seizures.</li><li>If CVST or another severe thrombotic complication with thrombocytopenia is suspected in a patient who has received COVID-19 Vaccine AstraZeneca, refer them to an emergency department for further assessment and haematology consultation.</li><li>Clinical investigations should include a full blood count (to look for thrombocytopenia), a D-dimer test and radiological imaging.</li><li>Patients suspected to have this condition should NOT receive any heparin or platelet transfusions.</li><li>The TGA has received one report of a case of thrombosis and thrombocytopenia following COVID-19 Vaccine AstraZeneca in Australia. The clinical details of this case are currently under review by the TGA.</li></ul>\n<h4>ATAGI statement for consumers</h4>\n<p><a href=\"https://www.health.gov.au/news/atagi-statement-consumers-specific-clotting-condition-after-covid-19-vaccination\" target=\"_blank\" rel=\"noreferrer noopener\">A statement</a> from ATAGI for consumers on a specific clotting condition being reported after COVID-19 vaccination.<br /> </p>\n<h4>Additional statement from ATAGI statement</h4>\n<p>An <a href=\"https://www.health.gov.au/news/atagi-statement-covid-19-vaccination-reported-case-of-thrombosis\" target=\"_blank\" rel=\"noreferrer noopener\">ATAGI statement</a> on COVID-19 vaccination and a reported case of thrombosis.<br /> </p>\n<h4>TGA statement</h4>\n<p>The <a href=\"https://www.tga.gov.au/media-release/specific-clotting-condition-reported-after-covid-19-vaccination\" target=\"_blank\" rel=\"noreferrer noopener\">TGA\'s assessment</a> is that the benefits of vaccination against COVID-19 continue to outweigh any risks. <br /> </p>\n<h4>Useful documents</h4>\n<p><strong>The Australian Government Department of Health revised the four documents below on 4 April 2021, with updates from ATAGI regarding a specific clotting condition:</strong></p>\n<ul><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-atagi-immunisation-provider-guide-to-obtaining-informed-consent-for-covid-19-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Provider guide for obtaining informed consent</a></li><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-consent-form-for-covid-19-vaccination\" target=\"_blank\" rel=\"noreferrer noopener\">Consent form for COVID-19 vaccination</a></li><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-information-on-covid-19-astrazeneca-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer information on the AstraZeneca vaccine</a></li><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-after-your-astrazeneca-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Information for after your AstraZeneca vaccine</a></li></ul>',NULL,NULL,NULL),(4643,149323,1,'2021-04-06 04:40:05','2021-04-06 04:40:05','23548a62-4e47-4aec-bd17-0450e9fb5f0e','<p><strong>On behalf of the Australian Government Department of Health, please find below statements published regarding a specific clotting condition being reported after COVID-19 vaccination:</strong></p>\n<h4>Acting Chief Medical Officer and Head of the TGA</h4>\n<p><a href=\"https://health.gov.au/news/joint-statement-on-astrazeneca-covid-19-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Joint statement</a> from acting Australian Government Chief Medical Officer, Professor Michael Kidd and Head of the Therapeutic Goods Administration Adj. Professor John Skerritt.<br /> </p>\n<h4>ATAGI statement for health providers</h4>\n<p>The Australian Technical Advisory Group on Immunisation (ATAGI) <a href=\"https://www.health.gov.au/news/atagi-statement-healthcare-providers-specific-clotting-condition-reported-after-covid-19-vaccination\">released a statement</a> to support health professionals in responding to any instances of clotting disorders following vaccine administration. This provides more information on clinical management and raises awareness of the potential for this condition.</p><h4>Summary of current recommendations</h4>\n<ul><li>Rare cases of thrombosis associated with thrombocytopenia were reported following administration of COVID-19 Vaccine AstraZeneca overseas.</li><li>The onset of reported cases was between 4 to 20 days after vaccination.</li><li>Providers should be aware of warning signs of a severe condition associated with thrombosis and thrombocytopenia. This has presented as either central venous sinus thrombosis (CVST) or thrombosis in other sites, such as intra-abdominal venous systems. CVST may present as a new onset persistent headache not settling with analgesia, features of raised intracranial pressure (including acute severe headache, vomiting, confusion), focal neurological deficits, and/or seizures.</li><li>If CVST or another severe thrombotic complication with thrombocytopenia is suspected in a patient who has received COVID-19 Vaccine AstraZeneca, refer them to an emergency department for further assessment and haematology consultation.</li><li>Clinical investigations should include a full blood count (to look for thrombocytopenia), a D-dimer test and radiological imaging.</li><li>Patients suspected to have this condition should NOT receive any heparin or platelet transfusions.</li><li>The TGA has received one report of a case of thrombosis and thrombocytopenia following COVID-19 Vaccine AstraZeneca in Australia. The clinical details of this case are currently under review by the TGA.</li></ul>\n<h4>ATAGI statement for consumers</h4>\n<p><a href=\"https://www.health.gov.au/news/atagi-statement-consumers-specific-clotting-condition-after-covid-19-vaccination\" target=\"_blank\" rel=\"noreferrer noopener\">A statement</a> from ATAGI for consumers on a specific clotting condition being reported after COVID-19 vaccination.<br /> </p>\n<h4>Additional statement from ATAGI statement</h4>\n<p>An <a href=\"https://www.health.gov.au/news/atagi-statement-covid-19-vaccination-reported-case-of-thrombosis\" target=\"_blank\" rel=\"noreferrer noopener\">ATAGI statement</a> on COVID-19 vaccination and a reported case of thrombosis.<br /> </p>\n<h4>TGA statement</h4>\n<p>The <a href=\"https://www.tga.gov.au/media-release/specific-clotting-condition-reported-after-covid-19-vaccination\" target=\"_blank\" rel=\"noreferrer noopener\">TGA\'s assessment</a> is that the benefits of vaccination against COVID-19 continue to outweigh any risks. <br /> </p>\n<h4>Useful documents</h4>\n<p><strong>The Australian Government Department of Health revised the four documents below on 4 April 2021, with updates from ATAGI regarding a specific clotting condition:</strong></p>\n<ul><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-atagi-immunisation-provider-guide-to-obtaining-informed-consent-for-covid-19-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Provider guide for obtaining informed consent</a></li><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-consent-form-for-covid-19-vaccination\" target=\"_blank\" rel=\"noreferrer noopener\">Consent form for COVID-19 vaccination</a></li><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-information-on-covid-19-astrazeneca-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer information on the AstraZeneca vaccine</a></li><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-after-your-astrazeneca-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Information for after your AstraZeneca vaccine</a></li></ul>',NULL,NULL,NULL),(4644,150494,1,'2021-04-12 02:40:33','2021-04-12 02:40:33','99a68fa1-8cfd-40ee-932d-e15aaa1fef44','<p><strong>On behalf of the Australian Government Department of Health, please find below statements published regarding a specific clotting condition being reported after COVID-19 vaccination:</strong></p>\n<h4>Acting Chief Medical Officer and Head of the TGA</h4>\n<p><a href=\"https://health.gov.au/news/joint-statement-on-astrazeneca-covid-19-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Joint statement</a> from acting Australian Government Chief Medical Officer, Professor Michael Kidd and Head of the Therapeutic Goods Administration Adj. Professor John Skerritt.<br /> </p>\n<h4>ATAGI statement for health providers</h4>\n<p>The Australian Technical Advisory Group on Immunisation (ATAGI) <a href=\"https://www.health.gov.au/news/atagi-statement-healthcare-providers-specific-clotting-condition-reported-after-covid-19-vaccination\">released a statement</a> to support health professionals in responding to any instances of clotting disorders following vaccine administration. This provides more information on clinical management and raises awareness of the potential for this condition.</p><h4>Summary of current recommendations</h4>\n<ul><li>Rare cases of thrombosis associated with thrombocytopenia were reported following administration of COVID-19 Vaccine AstraZeneca overseas.</li><li>The onset of reported cases was between 4 to 20 days after vaccination.</li><li>Providers should be aware of warning signs of a severe condition associated with thrombosis and thrombocytopenia. This has presented as either central venous sinus thrombosis (CVST) or thrombosis in other sites, such as intra-abdominal venous systems. CVST may present as a new onset persistent headache not settling with analgesia, features of raised intracranial pressure (including acute severe headache, vomiting, confusion), focal neurological deficits, and/or seizures.</li><li>If CVST or another severe thrombotic complication with thrombocytopenia is suspected in a patient who has received COVID-19 Vaccine AstraZeneca, refer them to an emergency department for further assessment and haematology consultation.</li><li>Clinical investigations should include a full blood count (to look for thrombocytopenia), a D-dimer test and radiological imaging.</li><li>Patients suspected to have this condition should NOT receive any heparin or platelet transfusions.</li><li>The TGA has received one report of a case of thrombosis and thrombocytopenia following COVID-19 Vaccine AstraZeneca in Australia. The clinical details of this case are currently under review by the TGA.</li></ul>\n<h4>ATAGI statement for consumers</h4>\n<p><a href=\"https://www.health.gov.au/news/atagi-statement-consumers-specific-clotting-condition-after-covid-19-vaccination\" target=\"_blank\" rel=\"noreferrer noopener\">A statement</a> from ATAGI for consumers on a specific clotting condition being reported after COVID-19 vaccination.<br /> </p>\n<h4>Additional statement from ATAGI statement</h4>\n<p>An <a href=\"https://www.health.gov.au/news/atagi-statement-covid-19-vaccination-reported-case-of-thrombosis\" target=\"_blank\" rel=\"noreferrer noopener\">ATAGI statement</a> on COVID-19 vaccination and a reported case of thrombosis.<br /> </p>\n<h4>TGA statement</h4>\n<p>The <a href=\"https://www.tga.gov.au/media-release/specific-clotting-condition-reported-after-covid-19-vaccination\" target=\"_blank\" rel=\"noreferrer noopener\">TGA\'s assessment</a> is that the benefits of vaccination against COVID-19 continue to outweigh any risks. <br /> </p>\n<h4>Useful documents</h4>\n<p><strong>The Australian Government Department of Health revised the four documents below on 4 April 2021, with updates from ATAGI regarding a specific clotting condition:</strong></p>\n<ul><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-atagi-immunisation-provider-guide-to-obtaining-informed-consent-for-covid-19-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Provider guide for obtaining informed consent</a></li><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-consent-form-for-covid-19-vaccination\" target=\"_blank\" rel=\"noreferrer noopener\">Consent form for COVID-19 vaccination</a></li><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-information-on-covid-19-astrazeneca-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer information on the AstraZeneca vaccine</a></li><li><a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-after-your-astrazeneca-vaccine\" target=\"_blank\" rel=\"noreferrer noopener\">Information for after your AstraZeneca vaccine</a></li></ul>',NULL,NULL,NULL),(4645,150496,1,'2021-04-12 02:41:56','2021-04-12 02:41:56','c2a7d425-be32-447c-a4c4-56efc2d07a2c','<p dir=\"ltr\">People with complex mental health conditions often benefit from a mix of services and supports. The support they need goes beyond clinical management, and includes psychosocial support and the need to address the social determinants of health. These services and supports should be provided in a way that wraps around the person and delivered in a coordinated and integrated way.</p>\n<p dir=\"ltr\">To ensure people are receiving the right service, in the right place, at the right time, Brisbane North PHN has commenced a project to define what services and supports are available in the North Brisbane and Moreton Bay region. </p>\n<p dir=\"ltr\">Brisbane North PHN is partnering with expert organisations to facilitate the development of evidence-based, locally relevant and jointly agreed care pathways relating to five conditions or areas:</p>\n<ul><li dir=\"ltr\"><p dir=\"ltr\">eating disorders [led by <a href=\"https://eatingdisordersqueensland.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Eating Disorders Qld</a>]</p></li><li dir=\"ltr\"><p dir=\"ltr\">intellectual disability [led by <a href=\"https://qdn.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Queenslanders with Disability Network</a>]</p></li><li dir=\"ltr\"><p dir=\"ltr\">personality disorders [led by <a href=\"https://www.neaminational.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Neami National</a>]</p></li><li dir=\"ltr\"><p dir=\"ltr\">perinatal [led by <a href=\"https://www.pregnancybirthbaby.org.au/partners/peach-tree-perinatal-wellness\" target=\"_blank\" rel=\"noreferrer noopener\">Peach Tree Perinatal Wellness</a>]</p></li><li dir=\"ltr\"><p dir=\"ltr\">suicide prevention [led by Brisbane North PHN].</p></li></ul>\n<p>Each of these organisations will be consulting further with professional experts and people with lived experience to define the local pathways. The project will lead to the development of information products that will aim to benefit people accessing services and service providers undertaking assessments and referrals.<br /></p>\n<p>Brisbane North PHN has engaged <a href=\"https://www.beaconstrategies.net/\" target=\"_blank\" rel=\"noreferrer noopener\">Beacon Strategies</a> to provide backbone support to the process, ensuring collaboration and consistency between each pathway. For more information about the project, please contact the project team via email to <a href=\"mailto:info@beaconstrategies.net\">info@beaconstrategies.net</a>.</p>',NULL,NULL,NULL),(4647,150677,1,'2021-04-12 05:31:09','2021-04-12 05:31:09','e3a522f5-d212-453c-a77b-aab2f96e14ad','<p><strong>Opening ahead of schedule, headspace Strathpine is now providing free or low-cost Medicare services to young people in Strathpine and the surrounding region.</strong></p>\n<p>The Australian Government-funded service is a holistic mental health service for young people aged 12-25, and provides mental health, physical health (including sexual health), alcohol and other drugs or work and study support.</p>\n<p>Strathpine local Jesse Cotter was thrilled to hear the service had opened. She had participated in the initial community consultation and tender selection panel, and is now on the headspace Strathpine Youth Reference Group.</p>\n<p>“It was amazing to be a part of the process of seeing a headspace go from paper to reality. It will be great to have a locally relevant youth mental health services that can tackle the presenting issues in our community,” Ms Cotter said.</p>\n<p>Brisbane North PHN Executive Manager for Commissioned Services Paul Martin thanked lead agency Open Minds for its work setting up the new headspace centre, saying it would improve functioning of the local health system.</p>\n<p>“headspace Strathpine will make an important contribution to mental health in an underserviced part of the Brisbane North PHN region,” Mr Martin said.</p>\n<p>“We are fully focused on implementing the objectives and actions of the region’s five-year joint regional mental health plan. These include ensuring that young people and their families can more easily access the right support when they need it,” he said.</p>\n<p>Brisbane North PHN and Metro North Hospital and Health Service have jointly sponsored the Planning for Wellbeing regional plan to improve mental health, suicide prevention and alcohol and other drug treatment services.</p>\n<p>Work undertaken under the plan has already secured additional funding for existing headspace centres in the region to better support young people with more complex needs, and has delivered outreach support to Bribie Island and the Kilcoy region.</p>\n<p>“I urge service providers and consumers to visit <a href=\"https://planningforwellbeing.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">planningforwellbeing.org.au</a> to see how we are working together to help improve the lives of those affected by mental illness, suicide or problematic drug use,” he said.</p>\n<p>The PHN announced in June 2020 that an Open Minds-led consortium would run headspace Strathpine, following its successful application through a competitive tender process.</p>\n<p>In a media announcement, Federal Member for Dickson Peter Dutton said COVID-19 had increased demand for mental health services and that headspace Strathpine would help meet this demand.</p>\n<p>“Given the urgency arising from the pandemic, the Australian Government was determined to deliver this new headspace centre as quickly as possible,” Mr Dutton said.</p>\n<p>“Improving mental health and suicide prevention remains one of our Government’s highest priorities and this new centre will help many young people in our community for years to come.”</p>\n<p>headspace Strathpine is located at 441 Gympie Road, Strathpine. To make an appointment, call 07 3465 3000 or visit <a href=\"https://headspace.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">headspace.org.au</a>.</p>',NULL,NULL,NULL),(4648,150679,1,'2021-04-12 05:31:09','2021-04-12 05:31:09','004a1909-456b-4b95-bcf6-71dfe5864413','<p><strong>Opening ahead of schedule, headspace Strathpine is now providing free or low-cost Medicare services to young people in Strathpine and the surrounding region.</strong></p>\n<p>The Australian Government-funded service is a holistic mental health service for young people aged 12-25, and provides mental health, physical health (including sexual health), alcohol and other drugs or work and study support.</p>\n<p>Strathpine local Jesse Cotter was thrilled to hear the service had opened. She had participated in the initial community consultation and tender selection panel, and is now on the headspace Strathpine Youth Reference Group.</p>\n<p>“It was amazing to be a part of the process of seeing a headspace go from paper to reality. It will be great to have a locally relevant youth mental health services that can tackle the presenting issues in our community,” Ms Cotter said.</p>\n<p>Brisbane North PHN Executive Manager for Commissioned Services Paul Martin thanked lead agency Open Minds for its work setting up the new headspace centre, saying it would improve functioning of the local health system.</p>\n<p>“headspace Strathpine will make an important contribution to mental health in an underserviced part of the Brisbane North PHN region,” Mr Martin said.</p>\n<p>“We are fully focused on implementing the objectives and actions of the region’s five-year joint regional mental health plan. These include ensuring that young people and their families can more easily access the right support when they need it,” he said.</p>\n<p>Brisbane North PHN and Metro North Hospital and Health Service have jointly sponsored the Planning for Wellbeing regional plan to improve mental health, suicide prevention and alcohol and other drug treatment services.</p>\n<p>Work undertaken under the plan has already secured additional funding for existing headspace centres in the region to better support young people with more complex needs, and has delivered outreach support to Bribie Island and the Kilcoy region.</p>\n<p>“I urge service providers and consumers to visit <a href=\"https://planningforwellbeing.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">planningforwellbeing.org.au</a> to see how we are working together to help improve the lives of those affected by mental illness, suicide or problematic drug use,” he said.</p>\n<p>The PHN announced in June 2020 that an Open Minds-led consortium would run headspace Strathpine, following its successful application through a competitive tender process.</p>\n<p>In a media announcement, Federal Member for Dickson Peter Dutton said COVID-19 had increased demand for mental health services and that headspace Strathpine would help meet this demand.</p>\n<p>“Given the urgency arising from the pandemic, the Australian Government was determined to deliver this new headspace centre as quickly as possible,” Mr Dutton said.</p>\n<p>“Improving mental health and suicide prevention remains one of our Government’s highest priorities and this new centre will help many young people in our community for years to come.”</p>\n<p>headspace Strathpine is located at 441 Gympie Road, Strathpine. To make an appointment, call 07 3465 3000 or visit <a href=\"https://headspace.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">headspace.org.au</a>.</p>',NULL,NULL,NULL),(4649,150681,1,'2021-04-12 05:31:46','2021-04-12 05:31:46','f3a922b9-cb3f-4559-8af1-29ac92b4fea6','<p><strong>Opening ahead of schedule, headspace Strathpine is now providing free or low-cost Medicare services to young people in Strathpine and the surrounding region.</strong></p>\n<p>The Australian Government-funded service is a holistic mental health service for young people aged 12-25, and provides mental health, physical health (including sexual health), alcohol and other drugs or work and study support.</p>\n<p>Strathpine local Jesse Cotter was thrilled to hear the service had opened. She had participated in the initial community consultation and tender selection panel, and is now on the headspace Strathpine Youth Reference Group.</p>\n<p>“It was amazing to be a part of the process of seeing a headspace go from paper to reality. It will be great to have a locally relevant youth mental health services that can tackle the presenting issues in our community,” Ms Cotter said.</p>\n<p>Brisbane North PHN Executive Manager for Commissioned Services Paul Martin thanked lead agency Open Minds for its work setting up the new headspace centre, saying it would improve functioning of the local health system.</p>\n<p>“headspace Strathpine will make an important contribution to mental health in an underserviced part of the Brisbane North PHN region,” Mr Martin said.</p>\n<p>“We are fully focused on implementing the objectives and actions of the region’s five-year joint regional mental health plan. These include ensuring that young people and their families can more easily access the right support when they need it,” he said.</p>\n<p>Brisbane North PHN and Metro North Hospital and Health Service have jointly sponsored the Planning for Wellbeing regional plan to improve mental health, suicide prevention and alcohol and other drug treatment services.</p>\n<p>Work undertaken under the plan has already secured additional funding for existing headspace centres in the region to better support young people with more complex needs, and has delivered outreach support to Bribie Island and the Kilcoy region.</p>\n<p>“I urge service providers and consumers to visit <a href=\"https://planningforwellbeing.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">planningforwellbeing.org.au</a> to see how we are working together to help improve the lives of those affected by mental illness, suicide or problematic drug use,” he said.</p>\n<p>The PHN announced in June 2020 that an Open Minds-led consortium would run headspace Strathpine, following its successful application through a competitive tender process.</p>\n<p>In a media announcement, Federal Member for Dickson Peter Dutton said COVID-19 had increased demand for mental health services and that headspace Strathpine would help meet this demand.</p>\n<p>“Given the urgency arising from the pandemic, the Australian Government was determined to deliver this new headspace centre as quickly as possible,” Mr Dutton said.</p>\n<p>“Improving mental health and suicide prevention remains one of our Government’s highest priorities and this new centre will help many young people in our community for years to come.”</p>\n<p>headspace Strathpine is located at 441 Gympie Road, Strathpine. To make an appointment, call 07 3465 3000 or visit <a href=\"https://headspace.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">headspace.org.au</a>.</p>',NULL,NULL,NULL),(4651,150684,1,'2021-04-12 05:36:07','2021-04-12 05:36:07','8c1d441a-5c18-44a5-9f93-a01387ab09ce','<p><strong>The bushfires are affecting the entire nation and having a considerable impact on the physical and mental health of many Australians.</strong></p>\n<p>Experiences range from those directly exposed to the crisis, to those with contact only through what they have seen in the media; both groups may be affected.</p>\n<p>Most people recover from such traumatic events but if distress continues, some may need professional assessment and intervention. Those who seek help from a health professional will most often first present to a GP.</p>\n<p>In response to the crisis, the Royal Australian College of General Practitioners (RACGP) has put together a specialised list of resources for GPs and other health professionals. The list includes information on assisting within bushfire-affected communities, the use of P2 masks, providing care and support during disasters, and much more.</p>\n<p>Please read on for more information or visit<strong> <a href=\"https://www.racgp.org.au/running-a-practice/practice-management/managing-emergencies-and-pandemics/naturaldisasters\" target=\"_blank\" rel=\"noreferrer noopener\">www.racgp.org.au/bush-fires</a></strong> for the full list of resources.</p>\n<h5><br /></h5>\n<h5>Medicare bushfire recovery initiative</h5>\n<p>People affected by the bushfires are eligible to receive Medicare rebates for up to 10 psychological therapy sessions through GPs, psychologists and other mental health professionals through the Medicare Bushfire Recovery Initiative.</p>\n<p>To simplify access to these sessions, patients do not need to have a GP referral or mental health treatment plan.</p>\n<h5><br /></h5>\n<h5>Telehealth</h5>\n<p>Medicare Benefits Schedule (MBS) items 2121, 2150 and 2196, which provide rebates for GP telehealth services provided to patients with mental health issues in drought-affected areas, have been expanded to include patients affected by bushfires.</p>\n<p>Patients who have been identified by a GP as being affected by bushfire, or who self-identify as being affected by bushfire, are eligible for these services. In addition to people who reside in areas directly affected by the bushfires, eligible patients may include people who reside in areas, which have not been directly affected.</p>\n<p>For more information visit <strong><a href=\"http://bit.ly/MBS-changes-bushfires\">http://bit.ly/MBS-changes-bushfires</a></strong>.</p>\n<h5><br /></h5>\n<h5>Support for your patients</h5>\n<p>Online support services for the mental health and wellbeing of your patients:</p>\n<ul><li>The RUOK? website offers advice on supporting friends, family and colleagues through the crisis: <a href=\"http://www.ruok.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.ruok.org.au</strong></a>.</li><li>The Black Dog Institute has bushfire mental health information to help link communities to a range of support services: <a href=\"http://www.blackdoginstitute.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.blackdoginstitute.org.au</strong></a>.</li><li>Beyond Blue offers information on looking after yourself following a disaster: <a href=\"http://www.beyondblue.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.beyondblue.org.au</strong></a>.</li><li>headspace has information for young people coping with the stress of natural disasters: <a href=\"https://headspace.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>https://headspace.org.au</strong></a>.</li></ul>\n<h5><br /></h5>\n<h5>Support for health professionals</h5>\n<p>Health professionals will also be impacted by fires and need to look after their own health and wellbeing. GPs may become overloaded by the traumatic experiences of others.</p>\n<p><strong>DRS4DRS</strong></p>\n<p>GPs can access support via the DRS4DRS website and state/territory based helplines. For more information visit <a href=\"http://www.drs4drs.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.drs4drs.com.au</strong></a>.</p>\n<p><strong>The GP Support Program</strong></p>\n<p>The RACGP GP Support Program provides free and confidential psychological support to members, visit <a href=\"http://www.racgp.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.racgp.org.au</strong></a>.</p>\n<h5><br /></h5>\n<h5>Other sources of information</h5>\n<p><strong>Life in Mind toolkit</strong></p>\n<p>Life in Mind team has developed a webpage where relevant disaster toolkits, resources, helplines and information can be found, visit <strong><a href=\"http://www.lifeinmindaustralia.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\">www.lifeinmindaustralia.com.au</a></strong>.</p>\n<p><strong>Healthdirect bushfire health and safety</strong></p>\n<p>Offering practical advice, including how to prepare for a bushfire and how to keep informed. Visit <a href=\"http://www.healthdirect.gov.au/bushfire-health-and-safety\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.healthdirect.gov.au/bushfire-health-and-safety</strong></a>.</p>',NULL,NULL,NULL),(4652,150686,1,'2021-04-12 05:36:07','2021-04-12 05:36:07','cf171ea4-fcc5-4f02-b76a-cb1d275905a6','<p><strong>The bushfires are affecting the entire nation and having a considerable impact on the physical and mental health of many Australians.</strong></p>\n<p>Experiences range from those directly exposed to the crisis, to those with contact only through what they have seen in the media; both groups may be affected.</p>\n<p>Most people recover from such traumatic events but if distress continues, some may need professional assessment and intervention. Those who seek help from a health professional will most often first present to a GP.</p>\n<p>In response to the crisis, the Royal Australian College of General Practitioners (RACGP) has put together a specialised list of resources for GPs and other health professionals. The list includes information on assisting within bushfire-affected communities, the use of P2 masks, providing care and support during disasters, and much more.</p>\n<p>Please read on for more information or visit<strong> <a href=\"https://www.racgp.org.au/running-a-practice/practice-management/managing-emergencies-and-pandemics/naturaldisasters\" target=\"_blank\" rel=\"noreferrer noopener\">www.racgp.org.au/bush-fires</a></strong> for the full list of resources.</p>\n<h5><br /></h5>\n<h5>Medicare bushfire recovery initiative</h5>\n<p>People affected by the bushfires are eligible to receive Medicare rebates for up to 10 psychological therapy sessions through GPs, psychologists and other mental health professionals through the Medicare Bushfire Recovery Initiative.</p>\n<p>To simplify access to these sessions, patients do not need to have a GP referral or mental health treatment plan.</p>\n<h5><br /></h5>\n<h5>Telehealth</h5>\n<p>Medicare Benefits Schedule (MBS) items 2121, 2150 and 2196, which provide rebates for GP telehealth services provided to patients with mental health issues in drought-affected areas, have been expanded to include patients affected by bushfires.</p>\n<p>Patients who have been identified by a GP as being affected by bushfire, or who self-identify as being affected by bushfire, are eligible for these services. In addition to people who reside in areas directly affected by the bushfires, eligible patients may include people who reside in areas, which have not been directly affected.</p>\n<p>For more information visit <strong><a href=\"http://bit.ly/MBS-changes-bushfires\">http://bit.ly/MBS-changes-bushfires</a></strong>.</p>\n<h5><br /></h5>\n<h5>Support for your patients</h5>\n<p>Online support services for the mental health and wellbeing of your patients:</p>\n<ul><li>The RUOK? website offers advice on supporting friends, family and colleagues through the crisis: <a href=\"http://www.ruok.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.ruok.org.au</strong></a>.</li><li>The Black Dog Institute has bushfire mental health information to help link communities to a range of support services: <a href=\"http://www.blackdoginstitute.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.blackdoginstitute.org.au</strong></a>.</li><li>Beyond Blue offers information on looking after yourself following a disaster: <a href=\"http://www.beyondblue.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.beyondblue.org.au</strong></a>.</li><li>headspace has information for young people coping with the stress of natural disasters: <a href=\"https://headspace.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>https://headspace.org.au</strong></a>.</li></ul>\n<h5><br /></h5>\n<h5>Support for health professionals</h5>\n<p>Health professionals will also be impacted by fires and need to look after their own health and wellbeing. GPs may become overloaded by the traumatic experiences of others.</p>\n<p><strong>DRS4DRS</strong></p>\n<p>GPs can access support via the DRS4DRS website and state/territory based helplines. For more information visit <a href=\"http://www.drs4drs.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.drs4drs.com.au</strong></a>.</p>\n<p><strong>The GP Support Program</strong></p>\n<p>The RACGP GP Support Program provides free and confidential psychological support to members, visit <a href=\"http://www.racgp.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.racgp.org.au</strong></a>.</p>\n<h5><br /></h5>\n<h5>Other sources of information</h5>\n<p><strong>Life in Mind toolkit</strong></p>\n<p>Life in Mind team has developed a webpage where relevant disaster toolkits, resources, helplines and information can be found, visit <strong><a href=\"http://www.lifeinmindaustralia.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\">www.lifeinmindaustralia.com.au</a></strong>.</p>\n<p><strong>Healthdirect bushfire health and safety</strong></p>\n<p>Offering practical advice, including how to prepare for a bushfire and how to keep informed. Visit <a href=\"http://www.healthdirect.gov.au/bushfire-health-and-safety\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.healthdirect.gov.au/bushfire-health-and-safety</strong></a>.</p>',NULL,NULL,NULL),(4653,150688,1,'2021-04-12 05:36:11','2021-04-12 05:36:11','ff2486f7-b952-4e73-88c1-7a10cd0c20e6','<p><strong>The bushfires are affecting the entire nation and having a considerable impact on the physical and mental health of many Australians.</strong></p>\n<p>Experiences range from those directly exposed to the crisis, to those with contact only through what they have seen in the media; both groups may be affected.</p>\n<p>Most people recover from such traumatic events but if distress continues, some may need professional assessment and intervention. Those who seek help from a health professional will most often first present to a GP.</p>\n<p>In response to the crisis, the Royal Australian College of General Practitioners (RACGP) has put together a specialised list of resources for GPs and other health professionals. The list includes information on assisting within bushfire-affected communities, the use of P2 masks, providing care and support during disasters, and much more.</p>\n<p>Please read on for more information or visit<strong> <a href=\"https://www.racgp.org.au/running-a-practice/practice-management/managing-emergencies-and-pandemics/naturaldisasters\" target=\"_blank\" rel=\"noreferrer noopener\">www.racgp.org.au/bush-fires</a></strong> for the full list of resources.</p>\n<h5><br /></h5>\n<h5>Medicare bushfire recovery initiative</h5>\n<p>People affected by the bushfires are eligible to receive Medicare rebates for up to 10 psychological therapy sessions through GPs, psychologists and other mental health professionals through the Medicare Bushfire Recovery Initiative.</p>\n<p>To simplify access to these sessions, patients do not need to have a GP referral or mental health treatment plan.</p>\n<h5><br /></h5>\n<h5>Telehealth</h5>\n<p>Medicare Benefits Schedule (MBS) items 2121, 2150 and 2196, which provide rebates for GP telehealth services provided to patients with mental health issues in drought-affected areas, have been expanded to include patients affected by bushfires.</p>\n<p>Patients who have been identified by a GP as being affected by bushfire, or who self-identify as being affected by bushfire, are eligible for these services. In addition to people who reside in areas directly affected by the bushfires, eligible patients may include people who reside in areas, which have not been directly affected.</p>\n<p>For more information visit <strong><a href=\"http://bit.ly/MBS-changes-bushfires\">http://bit.ly/MBS-changes-bushfires</a></strong>.</p>\n<h5><br /></h5>\n<h5>Support for your patients</h5>\n<p>Online support services for the mental health and wellbeing of your patients:</p>\n<ul><li>The RUOK? website offers advice on supporting friends, family and colleagues through the crisis: <a href=\"http://www.ruok.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.ruok.org.au</strong></a>.</li><li>The Black Dog Institute has bushfire mental health information to help link communities to a range of support services: <a href=\"http://www.blackdoginstitute.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.blackdoginstitute.org.au</strong></a>.</li><li>Beyond Blue offers information on looking after yourself following a disaster: <a href=\"http://www.beyondblue.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.beyondblue.org.au</strong></a>.</li><li>headspace has information for young people coping with the stress of natural disasters: <a href=\"https://headspace.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>https://headspace.org.au</strong></a>.</li></ul>\n<h5><br /></h5>\n<h5>Support for health professionals</h5>\n<p>Health professionals will also be impacted by fires and need to look after their own health and wellbeing. GPs may become overloaded by the traumatic experiences of others.</p>\n<p><strong>DRS4DRS</strong></p>\n<p>GPs can access support via the DRS4DRS website and state/territory based helplines. For more information visit <a href=\"http://www.drs4drs.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.drs4drs.com.au</strong></a>.</p>\n<p><strong>The GP Support Program</strong></p>\n<p>The RACGP GP Support Program provides free and confidential psychological support to members, visit <a href=\"http://www.racgp.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.racgp.org.au</strong></a>.</p>\n<h5><br /></h5>\n<h5>Other sources of information</h5>\n<p><strong>Life in Mind toolkit</strong></p>\n<p>Life in Mind team has developed a webpage where relevant disaster toolkits, resources, helplines and information can be found, visit <strong><a href=\"http://www.lifeinmindaustralia.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\">www.lifeinmindaustralia.com.au</a></strong>.</p>\n<p><strong>Healthdirect bushfire health and safety</strong></p>\n<p>Offering practical advice, including how to prepare for a bushfire and how to keep informed. Visit <a href=\"http://www.healthdirect.gov.au/bushfire-health-and-safety\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>www.healthdirect.gov.au/bushfire-health-and-safety</strong></a>.</p>',NULL,NULL,NULL),(4654,150690,1,'2021-04-12 05:37:20','2021-04-12 05:37:20','a25493df-1caa-4a99-8ca8-2be6046982f6',NULL,NULL,'Dr James Martin','“I love that you can submit a Smart Referral and it can’t be declined from the hospital. Once it’s complete, with all the criteria addressed, then it is on its way.”'),(4655,150691,1,'2021-04-12 05:37:20','2021-04-12 05:37:20','5583e96c-760d-4939-84b0-e9dc80b1d5ef','<p>Local GP Dr James Martin, recently introduced to GP Smart Referrals by the PHN’s Digital Support Officer Donna Hayward, said the program is changing the way he manages referrals. </p>\n<p>Dr Martin, a GP at Pebble Beach Medical Centre at Sandstone Point, also works as a General Practice Liaison Officer for the PHN and Metro North Hospital and Health Service. </p>\n<p>Dr Martin said the limited time GPs are able to dedicate to referrals was an initial hurdle to getting started with the new system, but since putting in some time each week he has been able to make the most of Smart Referrals. </p>\n<p>“After I’d tried GP Smart Referrals a few times I had a visit from Donna and that was really helpful in ironing out a few problems and understand how to make the most of it,” Dr Martin said. </p>\n<p>“I love that you can submit a Smart Referral and it can’t be declined from the hospital. Once it’s complete, with all the criteria addressed, then it is on its way.”</p>\n<p>GP Smart Referrals, rolled out by Metro North Hospital and Health Service and Brisbane North PHN in April, is now live in 133 general practices across the region. </p>\n<p>Another 68 practices are registered and ready to go live, which equals 71 per cent of practices within the North Brisbane and Moreton Bay region. </p>\n<p>GP Smart Referrals allows those involved in patient care to better manage the patient journey, improve patient safety and reduce outpatient wait times. </p>\n<p>Pebble Beach Medical Centre went live with GP Smart Referrals in June and Dr Martin has found that one of the benefits is a greater ability to quickly and easily modify existing referrals, compared to previous systems. </p>\n<p>Other benefits to using the system include an integrated service directory and automatic software updates. </p>\n<p>“(The integrated) searches on the referral destinations have been helpful, and waiting times are easily available as well. Sometimes you see something (in the service directory) that you didn’t expect. </p>\n<p>“You don’t have to keep updating templates, so from a practice management perspective it helps ease the administrative burden,” he said. </p>\n<p>“My colleagues haven’t completely embraced GP Smart Referrals yet but it’s just a matter of time. Looking at my own experience, I was enthusiastic about it but it has taken me a little while to get used to it, and we have just had so little wiggle room in terms of time. The PHN’s Digital Health Support Officer Donna Hayward said the rollout of GP Smart Referrals has been overwhelmingly positive from the PHN’s perspective. </p>\n<p>“We have been receiving some good feedback and GPs are enjoying the function allowing PDF attachments to be included in referrals. </p>\n<p>“As this is a new system it does take a little bit of getting used to but once they do embrace it they love it,” Ms Hayward said. </p>\n<p>Documents or imaging, including clinical letters, ECG traces, spirometry reports and photographs can be attached to the referral; saving administration time with the elimination of faxing supporting documents or diagnostic testing. </p>\n<p>“In the old referral systems, one barrier used to be not being able to attach documents so this function is really handy, although I haven’t manage to master this just yet.” General practices in the North Brisbane and Moreton Bay region that have compatible software can register to have GP Smart Referrals installed.</p>\n<p>Dr Martin’s top tips for GP Smart Referrals:</p>\n<ul><li>Get some help from the PHN’s Digital Support Officers to learn how to attach documents.</li><li>Master the keyboard shortcuts to help with copying and pasting information within fields.</li><li>Expand the small text boxes to provide more space while typing. </li></ul>\n<p>For more information contact our Digital Health Support Officers via <strong><a href=\"mailto:GPSR@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">GPSR@brisbanenorthphn.org.au</a>.</strong></p>',NULL,NULL,NULL),(4656,150692,1,'2021-04-12 05:37:20','2021-04-12 05:37:20','bb8b5e17-6843-4087-a687-aed33d5b8061',NULL,NULL,NULL,NULL),(4658,150779,1,'2021-04-12 05:47:06','2021-04-12 05:47:06','2f63b525-dadf-43d3-806f-f6bf4a3bf5ae','<p>With the COVID-19 situation rapidly changing, Brisbane North PHN is keeping a close eye on developments and encouraging clinicians and community to be prepared. </p>\n<p><strong>GP respiratory clinic locations in our region</strong></p>\n<p>GP-led respiratory clinics are available to clinically assess people with respiratory conditions, including COVID-19. For more information on the locations and opening hours of GP respiratory clinics in Kenmore, Morayfield, Nundah and Caboolture visit <a href=\"{entry:21111@1:url||https://brisbanenorthphn.org.au/covid-19}\" target=\"_blank\" rel=\"noreferrer noopener\">this page</a>. </p>\n<p><strong>COVID-19 helplines</strong></p>\n<ul><li>The Coronavirus health information line (1800 020 080) operates 24 hours a day, seven days a week, providing information and advice on COVID-19. </li><li>The multicultural connect line is a service for people from multicultural backgrounds whose lives have been affected by the COVID-19 pandemic, call 1300 079 020 for connect with this service. </li><li>The Queensland Government has <a href=\"https://www.health.qld.gov.au/news-events/news/novel-coronavirus-covid-19-sars-queensland-australia-how-to-understand-protect-prevent-spread-symptoms-treatment?fbclid=IwAR2WpKXS817Jy4R6iYHtUV8jZcQ8-AvPP91lqSlnCOK8VuIKYqV8l8YNfoo\" target=\"_blank\" rel=\"noreferrer noopener\">detailed information for the community on its website about COVID-19</a> including what it is, symptoms and prevention, diagnosis and treatment. Further information can be obtained by calling 13 HEALTH (13 43 25 84).</li></ul>\n<p><strong>Mental health, suicide prevention and alcohol and other drug support</strong></p>\n<p>The <a href=\"{entry:69578@1:url||https://brisbanenorthphn.org.au/our-programs/mental-health-services/my-mental-health-service-navigation}\" target=\"_blank\" rel=\"noreferrer noopener\">My Mental Health Service Navigation team</a> at the PHN are able to provide reliable information and support for health professionals, consumers and carers. Contact the service navigators on 1800 752 235 (Monday to Friday 8.30 am-4.30 pm) or email <a href=\"mailto:navigation@brisbanenorthphn.org.au\">navigation@brisbanenorthphn.org.au</a>. </p>\n<p><strong>Further information</strong></p>\n<p>For more information visit the <a href=\"https://www.covid19.qld.gov.au/\">Queensland Health</a> and <a href=\"https://www.health.gov.au/\">Department of Health</a>\nwebsites.<br /></p>',NULL,NULL,NULL),(4659,150781,1,'2021-04-12 05:47:06','2021-04-12 05:47:06','623d2020-272c-4cf4-8af0-d1b857cff905','<p>With the COVID-19 situation rapidly changing, Brisbane North PHN is keeping a close eye on developments and encouraging clinicians and community to be prepared. </p>\n<p><strong>GP respiratory clinic locations in our region</strong></p>\n<p>GP-led respiratory clinics are available to clinically assess people with respiratory conditions, including COVID-19. For more information on the locations and opening hours of GP respiratory clinics in Kenmore, Morayfield, Nundah and Caboolture visit <a href=\"{entry:21111@1:url||https://brisbanenorthphn.org.au/covid-19}\" target=\"_blank\" rel=\"noreferrer noopener\">this page</a>. </p>\n<p><strong>COVID-19 helplines</strong></p>\n<ul><li>The Coronavirus health information line (1800 020 080) operates 24 hours a day, seven days a week, providing information and advice on COVID-19. </li><li>The multicultural connect line is a service for people from multicultural backgrounds whose lives have been affected by the COVID-19 pandemic, call 1300 079 020 for connect with this service. </li><li>The Queensland Government has <a href=\"https://www.health.qld.gov.au/news-events/news/novel-coronavirus-covid-19-sars-queensland-australia-how-to-understand-protect-prevent-spread-symptoms-treatment?fbclid=IwAR2WpKXS817Jy4R6iYHtUV8jZcQ8-AvPP91lqSlnCOK8VuIKYqV8l8YNfoo\" target=\"_blank\" rel=\"noreferrer noopener\">detailed information for the community on its website about COVID-19</a> including what it is, symptoms and prevention, diagnosis and treatment. Further information can be obtained by calling 13 HEALTH (13 43 25 84).</li></ul>\n<p><strong>Mental health, suicide prevention and alcohol and other drug support</strong></p>\n<p>The <a href=\"{entry:69578@1:url||https://brisbanenorthphn.org.au/our-programs/mental-health-services/my-mental-health-service-navigation}\" target=\"_blank\" rel=\"noreferrer noopener\">My Mental Health Service Navigation team</a> at the PHN are able to provide reliable information and support for health professionals, consumers and carers. Contact the service navigators on 1800 752 235 (Monday to Friday 8.30 am-4.30 pm) or email <a href=\"mailto:navigation@brisbanenorthphn.org.au\">navigation@brisbanenorthphn.org.au</a>. </p>\n<p><strong>Further information</strong></p>\n<p>For more information visit the <a href=\"https://www.covid19.qld.gov.au/\">Queensland Health</a> and <a href=\"https://www.health.gov.au/\">Department of Health</a>\nwebsites.<br /></p>',NULL,NULL,NULL),(4660,150783,1,'2021-04-12 05:47:09','2021-04-12 05:47:09','5414384b-0161-4380-84fd-17cba6b77f09','<p>With the COVID-19 situation rapidly changing, Brisbane North PHN is keeping a close eye on developments and encouraging clinicians and community to be prepared. </p>\n<p><strong>GP respiratory clinic locations in our region</strong></p>\n<p>GP-led respiratory clinics are available to clinically assess people with respiratory conditions, including COVID-19. For more information on the locations and opening hours of GP respiratory clinics in Kenmore, Morayfield, Nundah and Caboolture visit <a href=\"{entry:21111@1:url||https://brisbanenorthphn.org.au/covid-19}\" target=\"_blank\" rel=\"noreferrer noopener\">this page</a>. </p>\n<p><strong>COVID-19 helplines</strong></p>\n<ul><li>The Coronavirus health information line (1800 020 080) operates 24 hours a day, seven days a week, providing information and advice on COVID-19. </li><li>The multicultural connect line is a service for people from multicultural backgrounds whose lives have been affected by the COVID-19 pandemic, call 1300 079 020 for connect with this service. </li><li>The Queensland Government has <a href=\"https://www.health.qld.gov.au/news-events/news/novel-coronavirus-covid-19-sars-queensland-australia-how-to-understand-protect-prevent-spread-symptoms-treatment?fbclid=IwAR2WpKXS817Jy4R6iYHtUV8jZcQ8-AvPP91lqSlnCOK8VuIKYqV8l8YNfoo\" target=\"_blank\" rel=\"noreferrer noopener\">detailed information for the community on its website about COVID-19</a> including what it is, symptoms and prevention, diagnosis and treatment. Further information can be obtained by calling 13 HEALTH (13 43 25 84).</li></ul>\n<p><strong>Mental health, suicide prevention and alcohol and other drug support</strong></p>\n<p>The <a href=\"{entry:69578@1:url||https://brisbanenorthphn.org.au/our-programs/mental-health-services/my-mental-health-service-navigation}\" target=\"_blank\" rel=\"noreferrer noopener\">My Mental Health Service Navigation team</a> at the PHN are able to provide reliable information and support for health professionals, consumers and carers. Contact the service navigators on 1800 752 235 (Monday to Friday 8.30 am-4.30 pm) or email <a href=\"mailto:navigation@brisbanenorthphn.org.au\">navigation@brisbanenorthphn.org.au</a>. </p>\n<p><strong>Further information</strong></p>\n<p>For more information visit the <a href=\"https://www.covid19.qld.gov.au/\">Queensland Health</a> and <a href=\"https://www.health.gov.au/\">Department of Health</a>\nwebsites.<br /></p>',NULL,NULL,NULL),(4664,150791,1,'2021-04-12 05:48:38','2021-04-12 05:48:38','67c744bf-410c-42fb-9d68-77732fcd8820','<p><strong>General Practitioner and clinical researcher Dr Jenny Schafer will bring a unique combination of career experiences to Brisbane North PHN, following her appointment to the PHN’s Board of Directors at its Annual General Meeting (AGM) on Wednesday 13 November 2019.</strong></p>\n<p> Having practised in Brisbane North for many years, Dr Schafer is also a current board director with Arthritis Queensland and a senior research manager at Wesley Medical Research. <br />Dr Schafer may be well known to many from her media work some years ago as a Channel 9 medical reporter and Sunday Mail columnist. </p>\n<p>In other AGM announcements, Mark Henley and Stan Macionis were returned as Board Directors. </p>\n<p>PHN Chief Executive Officer Abbe Anderson congratulated the new Board of Directors, saying the balance of experience and perspectives among its members will ensure the organisation continues to provide strong primary healthcare leadership.</p>\n<p><br /></p>',NULL,NULL,NULL),(4665,150792,1,'2021-04-12 05:48:38','2021-04-12 05:48:38','35ab07e1-b111-4f66-868c-9b2f13a973a2',NULL,NULL,NULL,'“I am pleased for our new and continuing Directors. Dr Jenny Schafer is a welcome addition to our Board, helping to bolster the voice of GPs in PHN decision making,” Ms Anderson said.'),(4666,150793,1,'2021-04-12 05:48:38','2021-04-12 05:48:38','14621cdd-f825-40b7-8931-cbe49e0de587','<p>“Dr Schafer has a long connection with our organisation. She and I worked closely together to develop the role of the Medical Assistant in Australia, now recognised with a nationally accredited Certificate IV qualification,” she said.</p>\n<p>“Mark Henley has been on our board since 2015. He is currently CEO at the QLD Council of Social Services (QCOSS) and was formerly on the board of National Disability Services.</p>\n<p>“Mr Henley’s experience as an accountant has been of great benefit to the PHN in his role as chair of our Board’s Finance, Audit and Risk Management Committee.</p>\n<p>“Stan Macionis is another long-serving Board Director. First appointed in 2013, Mr Macionis currently chairs our Board’s Governance Committee.</p>\n<p>“Mr Macionis also serves as a member of the Mental Health Review Tribunal and the AHPRA Nursing and Midwifery Board. He was previously CEO at Medibank Health Solutions and then with RSL Care,” Ms Anderson said.</p>\n<p>AGM attendees heard from guest speaker Simon Cotterell, First Assistant Secretary at the Department of Health and Ageing, who spoke about the Government’s intention to develop a 10-year Primary Health Care Plan.<br /></p>\n\n<p><strong><a href=\"http://www.brisbanenorthphn.org.au/yearinreview\" target=\"_blank\" rel=\"noreferrer noopener\">Read the PHN’s 2018/19 Digital Year in Review</a>.</strong></p>\n<p><em>Pictured left to right: Brisbane North PHN Board Chair Dr Anita Green, PHN CEO Abbe Anderson and new Board Director Dr Jenny Schafer.</em></p>',NULL,NULL,NULL),(4667,150798,1,'2021-04-12 05:48:38','2021-04-12 05:48:38','31ae0edf-7dd3-464f-a329-2607caa63999','<p><strong>General Practitioner and clinical researcher Dr Jenny Schafer will bring a unique combination of career experiences to Brisbane North PHN, following her appointment to the PHN’s Board of Directors at its Annual General Meeting (AGM) on Wednesday 13 November 2019.</strong></p>\n<p> Having practised in Brisbane North for many years, Dr Schafer is also a current board director with Arthritis Queensland and a senior research manager at Wesley Medical Research. <br />Dr Schafer may be well known to many from her media work some years ago as a Channel 9 medical reporter and Sunday Mail columnist. </p>\n<p>In other AGM announcements, Mark Henley and Stan Macionis were returned as Board Directors. </p>\n<p>PHN Chief Executive Officer Abbe Anderson congratulated the new Board of Directors, saying the balance of experience and perspectives among its members will ensure the organisation continues to provide strong primary healthcare leadership.</p>\n<p><br /></p>',NULL,NULL,NULL),(4668,150799,1,'2021-04-12 05:48:38','2021-04-12 05:48:38','f0861750-35d7-4e04-bd5f-a8f43e7b9e47',NULL,NULL,NULL,'“I am pleased for our new and continuing Directors. Dr Jenny Schafer is a welcome addition to our Board, helping to bolster the voice of GPs in PHN decision making,” Ms Anderson said.'),(4669,150800,1,'2021-04-12 05:48:38','2021-04-12 05:48:38','3fd5b04c-0d9a-4fc2-a334-7f4ad68efc63','<p>“Dr Schafer has a long connection with our organisation. She and I worked closely together to develop the role of the Medical Assistant in Australia, now recognised with a nationally accredited Certificate IV qualification,” she said.</p>\n<p>“Mark Henley has been on our board since 2015. He is currently CEO at the QLD Council of Social Services (QCOSS) and was formerly on the board of National Disability Services.</p>\n<p>“Mr Henley’s experience as an accountant has been of great benefit to the PHN in his role as chair of our Board’s Finance, Audit and Risk Management Committee.</p>\n<p>“Stan Macionis is another long-serving Board Director. First appointed in 2013, Mr Macionis currently chairs our Board’s Governance Committee.</p>\n<p>“Mr Macionis also serves as a member of the Mental Health Review Tribunal and the AHPRA Nursing and Midwifery Board. He was previously CEO at Medibank Health Solutions and then with RSL Care,” Ms Anderson said.</p>\n<p>AGM attendees heard from guest speaker Simon Cotterell, First Assistant Secretary at the Department of Health and Ageing, who spoke about the Government’s intention to develop a 10-year Primary Health Care Plan.<br /></p>\n\n<p><strong><a href=\"http://www.brisbanenorthphn.org.au/yearinreview\" target=\"_blank\" rel=\"noreferrer noopener\">Read the PHN’s 2018/19 Digital Year in Review</a>.</strong></p>\n<p><em>Pictured left to right: Brisbane North PHN Board Chair Dr Anita Green, PHN CEO Abbe Anderson and new Board Director Dr Jenny Schafer.</em></p>',NULL,NULL,NULL),(4670,150805,1,'2021-04-12 05:48:47','2021-04-12 05:48:47','8b971edd-a0a2-4492-841d-7b31254b7e5c','<p><strong>General Practitioner and clinical researcher Dr Jenny Schafer will bring a unique combination of career experiences to Brisbane North PHN, following her appointment to the PHN’s Board of Directors at its Annual General Meeting (AGM) on Wednesday 13 November 2019.</strong></p>\n<p> Having practised in Brisbane North for many years, Dr Schafer is also a current board director with Arthritis Queensland and a senior research manager at Wesley Medical Research. <br />Dr Schafer may be well known to many from her media work some years ago as a Channel 9 medical reporter and Sunday Mail columnist. </p>\n<p>In other AGM announcements, Mark Henley and Stan Macionis were returned as Board Directors. </p>\n<p>PHN Chief Executive Officer Abbe Anderson congratulated the new Board of Directors, saying the balance of experience and perspectives among its members will ensure the organisation continues to provide strong primary healthcare leadership.</p>\n<p><br /></p>',NULL,NULL,NULL),(4671,150806,1,'2021-04-12 05:48:47','2021-04-12 05:48:47','d86831bc-74aa-4f0e-b409-594d16e77ade',NULL,NULL,NULL,'“I am pleased for our new and continuing Directors. Dr Jenny Schafer is a welcome addition to our Board, helping to bolster the voice of GPs in PHN decision making,” Ms Anderson said.'),(4672,150807,1,'2021-04-12 05:48:47','2021-04-12 05:48:47','6faf3146-a1a8-427b-8147-b2af202a4864','<p>“Dr Schafer has a long connection with our organisation. She and I worked closely together to develop the role of the Medical Assistant in Australia, now recognised with a nationally accredited Certificate IV qualification,” she said.</p>\n<p>“Mark Henley has been on our board since 2015. He is currently CEO at the QLD Council of Social Services (QCOSS) and was formerly on the board of National Disability Services.</p>\n<p>“Mr Henley’s experience as an accountant has been of great benefit to the PHN in his role as chair of our Board’s Finance, Audit and Risk Management Committee.</p>\n<p>“Stan Macionis is another long-serving Board Director. First appointed in 2013, Mr Macionis currently chairs our Board’s Governance Committee.</p>\n<p>“Mr Macionis also serves as a member of the Mental Health Review Tribunal and the AHPRA Nursing and Midwifery Board. He was previously CEO at Medibank Health Solutions and then with RSL Care,” Ms Anderson said.</p>\n<p>AGM attendees heard from guest speaker Simon Cotterell, First Assistant Secretary at the Department of Health and Ageing, who spoke about the Government’s intention to develop a 10-year Primary Health Care Plan.<br /></p>\n\n<p><strong><a href=\"http://www.brisbanenorthphn.org.au/yearinreview\" target=\"_blank\" rel=\"noreferrer noopener\">Read the PHN’s 2018/19 Digital Year in Review</a>.</strong></p>\n<p><em>Pictured left to right: Brisbane North PHN Board Chair Dr Anita Green, PHN CEO Abbe Anderson and new Board Director Dr Jenny Schafer.</em></p>',NULL,NULL,NULL),(4674,150813,1,'2021-04-12 05:50:08','2021-04-12 05:50:08','c528f98b-fb41-4fe2-8039-d65f9687950f','<p><strong>The results of the Geriatric Assessment Outreach Service (GOAS) pilot project, announced just over a year ago, have left a lasting legacy for the care of older people in Brisbane North.</strong></p>\n<p>Jointly funded by Brisbane North PHN and Metro North Hospital and Health Service, the GOAS pilot project began in June 2017 and was trialled over 12 months in 24 Residential Aged Care Facilities (RACFs) across The Prince Charles Hospital catchment.</p>\n<p>The GOAS model-of-care comprised of an outreach geriatrician-led, five-day service and training for RACFs on clinical pathways.</p>\n<p>An internal evaluation found the trial had improved the quality of care provided to acutely unwell aged care residents and reduced potentially preventable emergency department presentations, at a significant cost saving to the health system.</p>\n<p>The trial was so successful, it contributed to an expansion of the Nurse Navigator-led RADAR outreach service to all RACFs in the Brisbane North region. </p>\n<p>The RADAR Service provides one point of contact for RACFs needing medical support for acutely unwell and deteriorating older people in their care. RADAR services include:</p>\n<ul><li>Emergency department alternatives</li><li>Facilitating hospital admissions</li><li>RACF resident post discharge medication review</li><li>Advice for navigating hospital services.</li></ul>\n<p>To contact RADAR, phone 1300 072 327 between 9.00 am - 5.30 pm, seven days a week.</p>\n<p><strong>For more information contact <a href=\"mailto:agedcareprojects@brisbanenorthphn.org.au\">agedcareprojects@brisbanenorthphn.org.au</a>.</strong></p>\n<h6><em>Pictured above: Susan McCann, Senior Manager of Operations | Aged Care Services at Mercy Community Aged Care at the Geriatric Outreach Assessment Service closure in August 2018. </em></h6>\n<p><a href=\"https://www.facebook.com/BrisbaneNorthPHN\" target=\"_blank\" rel=\"noreferrer noopener\"></a><br /></p>',NULL,NULL,NULL),(4675,150815,1,'2021-04-12 05:50:08','2021-04-12 05:50:08','72f6acdc-5b70-44f2-a702-f10e0f552c2b','<p><strong>The results of the Geriatric Assessment Outreach Service (GOAS) pilot project, announced just over a year ago, have left a lasting legacy for the care of older people in Brisbane North.</strong></p>\n<p>Jointly funded by Brisbane North PHN and Metro North Hospital and Health Service, the GOAS pilot project began in June 2017 and was trialled over 12 months in 24 Residential Aged Care Facilities (RACFs) across The Prince Charles Hospital catchment.</p>\n<p>The GOAS model-of-care comprised of an outreach geriatrician-led, five-day service and training for RACFs on clinical pathways.</p>\n<p>An internal evaluation found the trial had improved the quality of care provided to acutely unwell aged care residents and reduced potentially preventable emergency department presentations, at a significant cost saving to the health system.</p>\n<p>The trial was so successful, it contributed to an expansion of the Nurse Navigator-led RADAR outreach service to all RACFs in the Brisbane North region. </p>\n<p>The RADAR Service provides one point of contact for RACFs needing medical support for acutely unwell and deteriorating older people in their care. RADAR services include:</p>\n<ul><li>Emergency department alternatives</li><li>Facilitating hospital admissions</li><li>RACF resident post discharge medication review</li><li>Advice for navigating hospital services.</li></ul>\n<p>To contact RADAR, phone 1300 072 327 between 9.00 am - 5.30 pm, seven days a week.</p>\n<p><strong>For more information contact <a href=\"mailto:agedcareprojects@brisbanenorthphn.org.au\">agedcareprojects@brisbanenorthphn.org.au</a>.</strong></p>\n<h6><em>Pictured above: Susan McCann, Senior Manager of Operations | Aged Care Services at Mercy Community Aged Care at the Geriatric Outreach Assessment Service closure in August 2018. </em></h6>\n<p><a href=\"https://www.facebook.com/BrisbaneNorthPHN\" target=\"_blank\" rel=\"noreferrer noopener\"></a><br /></p>',NULL,NULL,NULL),(4676,150817,1,'2021-04-12 05:50:11','2021-04-12 05:50:11','7717a01a-88f5-49a2-bb28-c075b5630b84','<p><strong>The results of the Geriatric Assessment Outreach Service (GOAS) pilot project, announced just over a year ago, have left a lasting legacy for the care of older people in Brisbane North.</strong></p>\n<p>Jointly funded by Brisbane North PHN and Metro North Hospital and Health Service, the GOAS pilot project began in June 2017 and was trialled over 12 months in 24 Residential Aged Care Facilities (RACFs) across The Prince Charles Hospital catchment.</p>\n<p>The GOAS model-of-care comprised of an outreach geriatrician-led, five-day service and training for RACFs on clinical pathways.</p>\n<p>An internal evaluation found the trial had improved the quality of care provided to acutely unwell aged care residents and reduced potentially preventable emergency department presentations, at a significant cost saving to the health system.</p>\n<p>The trial was so successful, it contributed to an expansion of the Nurse Navigator-led RADAR outreach service to all RACFs in the Brisbane North region. </p>\n<p>The RADAR Service provides one point of contact for RACFs needing medical support for acutely unwell and deteriorating older people in their care. RADAR services include:</p>\n<ul><li>Emergency department alternatives</li><li>Facilitating hospital admissions</li><li>RACF resident post discharge medication review</li><li>Advice for navigating hospital services.</li></ul>\n<p>To contact RADAR, phone 1300 072 327 between 9.00 am - 5.30 pm, seven days a week.</p>\n<p><strong>For more information contact <a href=\"mailto:agedcareprojects@brisbanenorthphn.org.au\">agedcareprojects@brisbanenorthphn.org.au</a>.</strong></p>\n<h6><em>Pictured above: Susan McCann, Senior Manager of Operations | Aged Care Services at Mercy Community Aged Care at the Geriatric Outreach Assessment Service closure in August 2018. </em></h6>\n<p><a href=\"https://www.facebook.com/BrisbaneNorthPHN\" target=\"_blank\" rel=\"noreferrer noopener\"></a><br /></p>',NULL,NULL,NULL),(4678,150820,1,'2021-04-12 05:52:05','2021-04-12 05:52:05','2522e8b2-d1cd-40f5-b6f9-8734d89700df','<p><strong>From 1 August 2019, general practices participating in quality improvement activities are eligible to receive the PIP Quality Improvement (QI) Incentive payment.</strong></p>\n<p>Under the PIP QI Incentive, general practices work with their local Primary Health Network (PHN) to undertake continuous quality improvement activities through the collection and review of practice data on specified improvement measures. There are two components a general practice needs to meet to qualify for a PIP QI Incentive payment:</p>\n<p><strong>1. Participate in continuous quality improvement</strong></p>\n<p>The PIP QI Incentive rewards practices for participating in continuous quality improvement activities in partnership with their local PHN.</p>\n<p><strong>2. Provide the PIP eligible data set to your local PHN</strong></p>\n<p>The PIP eligible data set is the data collected against specified improvement measures. General practices must submit to their local PHN on a quarterly basis the PIP eligible data set from their general practice clinical information system. </p>\n<p>From the 1st August, General practices can apply for the PIP QI Incentive online through Health Professional Online Services (HPOS) using their Provider Digital Access (PRODA) account. For more information visit <strong><a href=\"https://www.servicesaustralia.gov.au/organisations/health-professionals/services/medicare/hpos\" target=\"_blank\" rel=\"noreferrer noopener\">humanservices.gov.au/hpos</a></strong>. Once practices have registered for the PIP QI they will need to notify their Primary Care Liaison Officer.</p>\n<p>The draft guidelines, improvement measures and data governance framework are now available to view on the Department of Human Services website. The draft guidelines indicate participating practices will receive $5.00 per Standard Whole Patient Equivalent (SWPE) capped at $12, 500 per quarter.</p>\n<p><strong>For further information on applying for the Practice Incentives Program visit <a href=\"http://bit.ly/humanservices-PIP.\">http://bit.ly/humanservices-PIP.</a></strong></p>',NULL,NULL,NULL),(4679,150822,1,'2021-04-12 05:52:05','2021-04-12 05:52:05','bfe05362-9fd5-47e5-a7fe-a008e3424a0d','<p><strong>From 1 August 2019, general practices participating in quality improvement activities are eligible to receive the PIP Quality Improvement (QI) Incentive payment.</strong></p>\n<p>Under the PIP QI Incentive, general practices work with their local Primary Health Network (PHN) to undertake continuous quality improvement activities through the collection and review of practice data on specified improvement measures. There are two components a general practice needs to meet to qualify for a PIP QI Incentive payment:</p>\n<p><strong>1. Participate in continuous quality improvement</strong></p>\n<p>The PIP QI Incentive rewards practices for participating in continuous quality improvement activities in partnership with their local PHN.</p>\n<p><strong>2. Provide the PIP eligible data set to your local PHN</strong></p>\n<p>The PIP eligible data set is the data collected against specified improvement measures. General practices must submit to their local PHN on a quarterly basis the PIP eligible data set from their general practice clinical information system. </p>\n<p>From the 1st August, General practices can apply for the PIP QI Incentive online through Health Professional Online Services (HPOS) using their Provider Digital Access (PRODA) account. For more information visit <strong><a href=\"https://www.servicesaustralia.gov.au/organisations/health-professionals/services/medicare/hpos\" target=\"_blank\" rel=\"noreferrer noopener\">humanservices.gov.au/hpos</a></strong>. Once practices have registered for the PIP QI they will need to notify their Primary Care Liaison Officer.</p>\n<p>The draft guidelines, improvement measures and data governance framework are now available to view on the Department of Human Services website. The draft guidelines indicate participating practices will receive $5.00 per Standard Whole Patient Equivalent (SWPE) capped at $12, 500 per quarter.</p>\n<p><strong>For further information on applying for the Practice Incentives Program visit <a href=\"http://bit.ly/humanservices-PIP.\">http://bit.ly/humanservices-PIP.</a></strong></p>',NULL,NULL,NULL),(4680,150824,1,'2021-04-12 05:52:08','2021-04-12 05:52:08','dbc0418a-71ed-4150-858c-ea6a050d9fb0','<p><strong>From 1 August 2019, general practices participating in quality improvement activities are eligible to receive the PIP Quality Improvement (QI) Incentive payment.</strong></p>\n<p>Under the PIP QI Incentive, general practices work with their local Primary Health Network (PHN) to undertake continuous quality improvement activities through the collection and review of practice data on specified improvement measures. There are two components a general practice needs to meet to qualify for a PIP QI Incentive payment:</p>\n<p><strong>1. Participate in continuous quality improvement</strong></p>\n<p>The PIP QI Incentive rewards practices for participating in continuous quality improvement activities in partnership with their local PHN.</p>\n<p><strong>2. Provide the PIP eligible data set to your local PHN</strong></p>\n<p>The PIP eligible data set is the data collected against specified improvement measures. General practices must submit to their local PHN on a quarterly basis the PIP eligible data set from their general practice clinical information system. </p>\n<p>From the 1st August, General practices can apply for the PIP QI Incentive online through Health Professional Online Services (HPOS) using their Provider Digital Access (PRODA) account. For more information visit <strong><a href=\"https://www.servicesaustralia.gov.au/organisations/health-professionals/services/medicare/hpos\" target=\"_blank\" rel=\"noreferrer noopener\">humanservices.gov.au/hpos</a></strong>. Once practices have registered for the PIP QI they will need to notify their Primary Care Liaison Officer.</p>\n<p>The draft guidelines, improvement measures and data governance framework are now available to view on the Department of Human Services website. The draft guidelines indicate participating practices will receive $5.00 per Standard Whole Patient Equivalent (SWPE) capped at $12, 500 per quarter.</p>\n<p><strong>For further information on applying for the Practice Incentives Program visit <a href=\"http://bit.ly/humanservices-PIP.\">http://bit.ly/humanservices-PIP.</a></strong></p>',NULL,NULL,NULL),(4682,150830,1,'2021-04-12 05:53:43','2021-04-12 05:53:43','04b8182d-5199-4c05-8cdc-eea67bd4dd18','<p><strong>Mununjahli Yugambeh woman Jody Currie has become the first Indigenous Australian elected to the Brisbane North PHN Board of Directors, following the organisation’s Annual General Meeting (AGM) held on Wednesday, 11 November 2020. </strong></p>\n<p>Ms Currie is the Chief Executive Officer of the Aboriginal and Torres Strait Islander Community Health Service (ATSICHS) Brisbane. She has held various senior executive roles in areas of early childhood education, and health and human service delivery, and is an advocate for improving service accessibility to vulnerable communities. </p>\n<p>Ms Currie is a member of the Australian Institute of Company Directors and currently a Non-Executive Director on the Hearing Australia Board. She has worked in a number of senior executive positions in both the government and non-government sectors, including the Queensland Aboriginal and Islander Health Council, Apunipima Cape York Health Council and the Institute for Urban Indigenous Health.</p>\n<p>Brisbane North PHN Chief Executive Office Libby Dunstan congratulated Ms Currie on her election and said the PHN would benefit enormously from her extensive experience in Indigenous health and community services.</p>\n<p>“Jody is a proud First Nations woman who has dedicated herself to improving the health and wellbeing of her people. It is fitting to announce Jody’s election during NAIDOC Week, which celebrates the history, culture and achievements of Aboriginal and Torres Strait Islander peoples,“ Ms Dunstan said.</p>\n<p>In other AGM announcements, Dr Anita Green and Kathy Campbell were returned as Board Directors, while continuing Director Dr Trish Baker was appointed the Interim Board Chair until office bearers are elected at a Board meeting scheduled for 25 November 2020.</p>\n<p>Ms Dunstan welcomed the return of Dr Green and Ms Campbell to the Board and noted their significant contributions.</p>\n<p>“Kathy’s work has been invaluable as the Chair of our Community Advisory Committee and a member of our Finance, Audit and Risk Management Committee,” Ms Dunstan said.</p>\n<p>“Likewise, we owe a great debt to Anita for her many years’ service as our Board Chair. I am grateful for her leadership and have full confidence in fellow General Practitioner Dr Trish Baker as she undertakes the role of Interim Board Chair,” she said.</p>\n<p>Read more about the PHN’s activities in our <a href=\"https://yearinreview.brisbanenorthphn.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>2019/20 Digital Year in Review</strong></a>.</p>\n<p><em>Photo: PHN Board Director </em><em>Jody Currie, PHN Board Chair Dr Anita Green and PHN CEO Libby Dunstan. </em></p>',NULL,NULL,NULL),(4683,150835,1,'2021-04-12 05:53:43','2021-04-12 05:53:43','fb2d7296-f6e3-48f8-bd7d-818c4e02c3b3','<p><strong>Mununjahli Yugambeh woman Jody Currie has become the first Indigenous Australian elected to the Brisbane North PHN Board of Directors, following the organisation’s Annual General Meeting (AGM) held on Wednesday, 11 November 2020. </strong></p>\n<p>Ms Currie is the Chief Executive Officer of the Aboriginal and Torres Strait Islander Community Health Service (ATSICHS) Brisbane. She has held various senior executive roles in areas of early childhood education, and health and human service delivery, and is an advocate for improving service accessibility to vulnerable communities. </p>\n<p>Ms Currie is a member of the Australian Institute of Company Directors and currently a Non-Executive Director on the Hearing Australia Board. She has worked in a number of senior executive positions in both the government and non-government sectors, including the Queensland Aboriginal and Islander Health Council, Apunipima Cape York Health Council and the Institute for Urban Indigenous Health.</p>\n<p>Brisbane North PHN Chief Executive Office Libby Dunstan congratulated Ms Currie on her election and said the PHN would benefit enormously from her extensive experience in Indigenous health and community services.</p>\n<p>“Jody is a proud First Nations woman who has dedicated herself to improving the health and wellbeing of her people. It is fitting to announce Jody’s election during NAIDOC Week, which celebrates the history, culture and achievements of Aboriginal and Torres Strait Islander peoples,“ Ms Dunstan said.</p>\n<p>In other AGM announcements, Dr Anita Green and Kathy Campbell were returned as Board Directors, while continuing Director Dr Trish Baker was appointed the Interim Board Chair until office bearers are elected at a Board meeting scheduled for 25 November 2020.</p>\n<p>Ms Dunstan welcomed the return of Dr Green and Ms Campbell to the Board and noted their significant contributions.</p>\n<p>“Kathy’s work has been invaluable as the Chair of our Community Advisory Committee and a member of our Finance, Audit and Risk Management Committee,” Ms Dunstan said.</p>\n<p>“Likewise, we owe a great debt to Anita for her many years’ service as our Board Chair. I am grateful for her leadership and have full confidence in fellow General Practitioner Dr Trish Baker as she undertakes the role of Interim Board Chair,” she said.</p>\n<p>Read more about the PHN’s activities in our <a href=\"https://yearinreview.brisbanenorthphn.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>2019/20 Digital Year in Review</strong></a>.</p>\n<p><em>Photo: PHN Board Director </em><em>Jody Currie, PHN Board Chair Dr Anita Green and PHN CEO Libby Dunstan. </em></p>',NULL,NULL,NULL),(4684,150840,1,'2021-04-12 05:53:46','2021-04-12 05:53:46','e396895c-f8ed-444c-8d74-bd39da51ec53','<p><strong>Mununjahli Yugambeh woman Jody Currie has become the first Indigenous Australian elected to the Brisbane North PHN Board of Directors, following the organisation’s Annual General Meeting (AGM) held on Wednesday, 11 November 2020. </strong></p>\n<p>Ms Currie is the Chief Executive Officer of the Aboriginal and Torres Strait Islander Community Health Service (ATSICHS) Brisbane. She has held various senior executive roles in areas of early childhood education, and health and human service delivery, and is an advocate for improving service accessibility to vulnerable communities. </p>\n<p>Ms Currie is a member of the Australian Institute of Company Directors and currently a Non-Executive Director on the Hearing Australia Board. She has worked in a number of senior executive positions in both the government and non-government sectors, including the Queensland Aboriginal and Islander Health Council, Apunipima Cape York Health Council and the Institute for Urban Indigenous Health.</p>\n<p>Brisbane North PHN Chief Executive Office Libby Dunstan congratulated Ms Currie on her election and said the PHN would benefit enormously from her extensive experience in Indigenous health and community services.</p>\n<p>“Jody is a proud First Nations woman who has dedicated herself to improving the health and wellbeing of her people. It is fitting to announce Jody’s election during NAIDOC Week, which celebrates the history, culture and achievements of Aboriginal and Torres Strait Islander peoples,“ Ms Dunstan said.</p>\n<p>In other AGM announcements, Dr Anita Green and Kathy Campbell were returned as Board Directors, while continuing Director Dr Trish Baker was appointed the Interim Board Chair until office bearers are elected at a Board meeting scheduled for 25 November 2020.</p>\n<p>Ms Dunstan welcomed the return of Dr Green and Ms Campbell to the Board and noted their significant contributions.</p>\n<p>“Kathy’s work has been invaluable as the Chair of our Community Advisory Committee and a member of our Finance, Audit and Risk Management Committee,” Ms Dunstan said.</p>\n<p>“Likewise, we owe a great debt to Anita for her many years’ service as our Board Chair. I am grateful for her leadership and have full confidence in fellow General Practitioner Dr Trish Baker as she undertakes the role of Interim Board Chair,” she said.</p>\n<p>Read more about the PHN’s activities in our <a href=\"https://yearinreview.brisbanenorthphn.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>2019/20 Digital Year in Review</strong></a>.</p>\n<p><em>Photo: PHN Board Director </em><em>Jody Currie, PHN Board Chair Dr Anita Green and PHN CEO Libby Dunstan. </em></p>',NULL,NULL,NULL),(4689,151253,1,'2021-04-20 03:47:16','2021-04-20 03:47:16','4ac72087-7cf8-4437-8220-e344234d236d','<p><strong>Informed by research and community consultation, the PHN has learnt that people with dementia and their carers are self-navigating their way through the healthcare system, with no guidance on how to navigate its complexity, resulting in feelings of frustration and defeat. </strong></p>\n<p>Taking on recent feedback received from a wide range of people, including people living with dementia, Brisbane North PHN is currently working to improve dementia service navigation across the North Brisbane and Moreton Bay region by creating an online dementia service navigation platform and hardcopy directory. These resources will be designed collaboratively with people living with dementia, their carers and families—as well as health professionals and service providers—to best meet each of their needs. <br /></p>\n<p>The online platform will enable easy navigation and direct users to a range of community-based and national-level services. The services will be comprehensive and cover a range of practical, social and psychological supports needed across the dementia journey. The aim of creating these resources is to help people live well with dementia and to remain active in the community for as long as possible. </p>\n<p>For general practitioners and health workers, this portal can be used as a singular point for referrals and information; to understand what support is needed for a patient with dementia when living in the community and what services are locally available. </p>\n<p>The PHN is collaborating with Dementia Australia to hold carer and consumer workshops to inform the content, and working with creative agency, New Word Order to develop the website and hardcopy resource. </p>\n<p>The Moreton Bay Dementia Alliance has also been a valuable advocacy group for the development of this piece of work. </p>\n<p>In the future, we plan to expand this digital resource to include service navigation for the needs of all older people for healthy living and wellbeing in the North Brisbane and Moreton Bay region. </p>\n<p><strong>For more information on this project email Project Officer, Amy Anderson via <a href=\"mailto:amy.anderson@brisbanenorthphn.org.au\">amy.anderson@brisbanenorthphn.org.au</a>. </strong></p>\n<p><em>Pictured above: Consumers, carers, and staff members from Dementia Australia, New Word Order and the PHN at the recent discovery workshop. </em><br /></p>',NULL,NULL,NULL),(4690,151255,1,'2021-04-20 03:47:16','2021-04-20 03:47:16','7f97817b-67f1-49a8-bae9-8bb761cdc429','<p><strong>Informed by research and community consultation, the PHN has learnt that people with dementia and their carers are self-navigating their way through the healthcare system, with no guidance on how to navigate its complexity, resulting in feelings of frustration and defeat. </strong></p>\n<p>Taking on recent feedback received from a wide range of people, including people living with dementia, Brisbane North PHN is currently working to improve dementia service navigation across the North Brisbane and Moreton Bay region by creating an online dementia service navigation platform and hardcopy directory. These resources will be designed collaboratively with people living with dementia, their carers and families—as well as health professionals and service providers—to best meet each of their needs. <br /></p>\n<p>The online platform will enable easy navigation and direct users to a range of community-based and national-level services. The services will be comprehensive and cover a range of practical, social and psychological supports needed across the dementia journey. The aim of creating these resources is to help people live well with dementia and to remain active in the community for as long as possible. </p>\n<p>For general practitioners and health workers, this portal can be used as a singular point for referrals and information; to understand what support is needed for a patient with dementia when living in the community and what services are locally available. </p>\n<p>The PHN is collaborating with Dementia Australia to hold carer and consumer workshops to inform the content, and working with creative agency, New Word Order to develop the website and hardcopy resource. </p>\n<p>The Moreton Bay Dementia Alliance has also been a valuable advocacy group for the development of this piece of work. </p>\n<p>In the future, we plan to expand this digital resource to include service navigation for the needs of all older people for healthy living and wellbeing in the North Brisbane and Moreton Bay region. </p>\n<p><strong>For more information on this project email Project Officer, Amy Anderson via <a href=\"mailto:amy.anderson@brisbanenorthphn.org.au\">amy.anderson@brisbanenorthphn.org.au</a>. </strong></p>\n<p><em>Pictured above: Consumers, carers, and staff members from Dementia Australia, New Word Order and the PHN at the recent discovery workshop. </em><br /></p>',NULL,NULL,NULL),(4691,151257,1,'2021-04-20 03:47:20','2021-04-20 03:47:20','eba5edee-fa5b-4be3-8d47-3d137b503659','<p><strong>Informed by research and community consultation, the PHN has learnt that people with dementia and their carers are self-navigating their way through the healthcare system, with no guidance on how to navigate its complexity, resulting in feelings of frustration and defeat. </strong></p>\n<p>Taking on recent feedback received from a wide range of people, including people living with dementia, Brisbane North PHN is currently working to improve dementia service navigation across the North Brisbane and Moreton Bay region by creating an online dementia service navigation platform and hardcopy directory. These resources will be designed collaboratively with people living with dementia, their carers and families—as well as health professionals and service providers—to best meet each of their needs. <br /></p>\n<p>The online platform will enable easy navigation and direct users to a range of community-based and national-level services. The services will be comprehensive and cover a range of practical, social and psychological supports needed across the dementia journey. The aim of creating these resources is to help people live well with dementia and to remain active in the community for as long as possible. </p>\n<p>For general practitioners and health workers, this portal can be used as a singular point for referrals and information; to understand what support is needed for a patient with dementia when living in the community and what services are locally available. </p>\n<p>The PHN is collaborating with Dementia Australia to hold carer and consumer workshops to inform the content, and working with creative agency, New Word Order to develop the website and hardcopy resource. </p>\n<p>The Moreton Bay Dementia Alliance has also been a valuable advocacy group for the development of this piece of work. </p>\n<p>In the future, we plan to expand this digital resource to include service navigation for the needs of all older people for healthy living and wellbeing in the North Brisbane and Moreton Bay region. </p>\n<p><strong>For more information on this project email Project Officer, Amy Anderson via <a href=\"mailto:amy.anderson@brisbanenorthphn.org.au\">amy.anderson@brisbanenorthphn.org.au</a>. </strong></p>\n<p><em>Pictured above: Consumers, carers, and staff members from Dementia Australia, New Word Order and the PHN at the recent discovery workshop. </em><br /></p>',NULL,NULL,NULL),(4692,151259,1,'2021-04-20 03:47:30','2021-04-20 03:47:30','948e4182-2d98-424d-9d77-fd1dd10ced94','<p><strong>Informed by research and community consultation, the PHN has learnt that people with dementia and their carers are self-navigating their way through the healthcare system, with no guidance on how to navigate its complexity, resulting in feelings of frustration and defeat. </strong></p>\n<p>Taking on recent feedback received from a wide range of people, including people living with dementia, Brisbane North PHN is currently working to improve dementia service navigation across the North Brisbane and Moreton Bay region by creating an online dementia service navigation platform and hardcopy directory. These resources will be designed collaboratively with people living with dementia, their carers and families—as well as health professionals and service providers—to best meet each of their needs. <br /></p>\n<p>The online platform will enable easy navigation and direct users to a range of community-based and national-level services. The services will be comprehensive and cover a range of practical, social and psychological supports needed across the dementia journey. The aim of creating these resources is to help people live well with dementia and to remain active in the community for as long as possible. </p>\n<p>For general practitioners and health workers, this portal can be used as a singular point for referrals and information; to understand what support is needed for a patient with dementia when living in the community and what services are locally available. </p>\n<p>The PHN is collaborating with Dementia Australia to hold carer and consumer workshops to inform the content, and working with creative agency, New Word Order to develop the website and hardcopy resource. </p>\n<p>The Moreton Bay Dementia Alliance has also been a valuable advocacy group for the development of this piece of work. </p>\n<p>In the future, we plan to expand this digital resource to include service navigation for the needs of all older people for healthy living and wellbeing in the North Brisbane and Moreton Bay region. </p>\n<p><strong>For more information on this project email Project Officer, Amy Anderson via <a href=\"mailto:amy.anderson@brisbanenorthphn.org.au\">amy.anderson@brisbanenorthphn.org.au</a>. </strong></p>\n<p><em>Pictured above: Consumers, carers, and staff members from Dementia Australia, New Word Order and the PHN at the recent discovery workshop. </em><br /></p>',NULL,NULL,NULL),(4693,151275,1,'2021-04-20 04:53:56','2021-04-20 04:53:56','9e5c7b5d-085f-40b9-8772-dd93e5aed6a4','<p><strong>Informed by research and community consultation, the PHN has learnt that people with dementia and their carers are self-navigating their way through the healthcare system, with no guidance on how to navigate its complexity, resulting in feelings of frustration and defeat. </strong></p>\n<p>Taking on recent feedback received from a wide range of people, including people living with dementia, Brisbane North PHN is currently working to improve dementia service navigation across the North Brisbane and Moreton Bay region by creating an online dementia service navigation platform and hardcopy directory. These resources will be designed collaboratively with people living with dementia, their carers and families—as well as health professionals and service providers—to best meet each of their needs. <br /></p>\n<p>The online platform will enable easy navigation and direct users to a range of community-based and national-level services. The services will be comprehensive and cover a range of practical, social and psychological supports needed across the dementia journey. The aim of creating these resources is to help people live well with dementia and to remain active in the community for as long as possible. </p>\n<p>For general practitioners and health workers, this portal can be used as a singular point for referrals and information; to understand what support is needed for a patient with dementia when living in the community and what services are locally available. </p>\n<p>The PHN is collaborating with Dementia Australia to hold carer and consumer workshops to inform the content, and working with creative agency, New Word Order to develop the website and hardcopy resource. </p>\n<p>The Moreton Bay Dementia Alliance has also been a valuable advocacy group for the development of this piece of work. </p>\n<p>In the future, we plan to expand this digital resource to include service navigation for the needs of all older people for healthy living and wellbeing in the North Brisbane and Moreton Bay region. </p>\n<p><strong>For more information on this project email Project Officer, Amy Anderson via <a href=\"mailto:amy.anderson@brisbanenorthphn.org.au\">amy.anderson@brisbanenorthphn.org.au</a>. </strong></p>\n<p><em>Pictured above: Consumers, carers, and staff members from Dementia Australia, New Word Order and the PHN at the recent discovery workshop. </em><br /></p>',NULL,NULL,NULL),(4694,151469,1,'2021-04-20 06:15:24','2021-04-20 06:15:24','5b23db34-b66e-487d-9720-a6bf92c24867','<p><strong>Informed by research and community consultation, the PHN has learnt that people with dementia and their carers are self-navigating their way through the healthcare system, with no guidance on how to navigate its complexity, resulting in feelings of frustration and defeat. </strong></p>\n<p>Taking on recent feedback received from a wide range of people, including people living with dementia, Brisbane North PHN is currently working to improve dementia service navigation across the North Brisbane and Moreton Bay region by creating an online dementia service navigation platform and hardcopy directory. These resources will be designed collaboratively with people living with dementia, their carers and families—as well as health professionals and service providers—to best meet each of their needs. <br /></p>\n<p>The online platform will enable easy navigation and direct users to a range of community-based and national-level services. The services will be comprehensive and cover a range of practical, social and psychological supports needed across the dementia journey. The aim of creating these resources is to help people live well with dementia and to remain active in the community for as long as possible. </p>\n<p>For general practitioners and health workers, this portal can be used as a singular point for referrals and information; to understand what support is needed for a patient with dementia when living in the community and what services are locally available. </p>\n<p>The PHN is collaborating with Dementia Australia to hold carer and consumer workshops to inform the content, and working with creative agency, New Word Order to develop the website and hardcopy resource. </p>\n<p>The Moreton Bay Dementia Alliance has also been a valuable advocacy group for the development of this piece of work. </p>\n<p>In the future, we plan to expand this digital resource to include service navigation for the needs of all older people for healthy living and wellbeing in the North Brisbane and Moreton Bay region. </p>\n<p><strong>For more information on this project email Project Officer, Amy Anderson via <a href=\"mailto:amy.anderson@brisbanenorthphn.org.au\">amy.anderson@brisbanenorthphn.org.au</a>. </strong></p>\n<p><em>Pictured above: Consumers, carers, and staff members from Dementia Australia, New Word Order and the PHN at the recent discovery workshop. </em><br /></p>',NULL,NULL,NULL),(4701,151496,1,'2021-04-22 00:36:48','2021-04-29 00:53:56','879269fb-76a5-45e8-955a-93d3666d6694','<p><strong>The Australian Technical Advisory Group on Immunisation (ATAGI) issued a statement on 8 April recommending that the COVID-19 vaccine by Pfizer is preferred over the AstraZeneca vaccine in adults aged under 50 years. </strong></p>\n<p>This recommendation is based on the increasing risk of severe outcomes from COVID-19 in older adults (and hence a higher benefit from vaccination) and a potentially increased risk of thrombosis with thrombocytopenia following AstraZeneca vaccine in those under 50 years.</p>\n<p>On Tuesday 13 April, the Therapeutic Goods Administration released a <a href=\"https://protect-au.mimecast.com/s/nrlGCJyBN1SPZjYSVz6Kpz?domain=health.us19.list-manage.com\">statement</a> on the second case of thrombosis with thrombocytopenia in Australia, following an AstraZeneca COVID-19 vaccine. The Australian Government Chief Medical Officer, Professor Paul Kelly, also released a <a href=\"https://protect-au.mimecast.com/s/HGXZCK1DLGi0ORnhMAMVg3?domain=health.us19.list-manage.com\">statement</a> reiterating the safety of all Australians is the Department of Health’s number one priority.<br /></p>\n<p>The updated advice for COVID-19 vaccines in Australia is:</p>\n<ul><li><strong>Adults aged under 50 years</strong> should receive the Pfizer COVID-19 vaccine. The AstraZeneca COVID-19 vaccine can still be used if:<ul><li>you have already received your first dose without any serious side effects, or</li><li>the benefits are likely to outweigh the risks for you, and you have made an informed decision based on an understanding of the risks and benefits.</li></ul></li><li><strong>Adults over the age of 50</strong> are recommended to receive the AstraZeneca COVID-19 vaccine. This is based both on the increased risk of complications from COVID-19 with increasing age (and thus increased benefit of vaccination) and the potentially lower risk of blood clots with increasing age.</li></ul>\n<p>The Australian Government Department of Health published <a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-weighing-up-the-potential-benefits-against-risk-of-harm-from-covid-19-vaccine-astrazeneca\" target=\"_blank\" rel=\"noreferrer noopener\">information about the AstraZeneca vaccine</a> to help patients make informed decisions.<br /></p>\n\n<p>The Australian Government Department of Health has also published information on <a href=\"https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-covid-19-vaccination-providers/covid-19-vaccine-clinical-considerations#astrazeneca-excess-dose-policy-\" target=\"_blank\" rel=\"noreferrer noopener\">managing AstraZeneca excess doses</a>. This is for general practice, GP-led Respiratory Clinics and Aboriginal Community Controlled Health Services.</p>\n<p>Queensland Health has amended the relevant information and forms on the <a href=\"https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers\">COVID-19 vaccination information for healthcare workers website</a>\nto reflect the changes and assist HHS vaccination clinics. Please visit the link above to access these updated forms, including:</p>\n<ul><li>COVID-19 Additional and Temporary Pre-Vaccination Screening Questions</li><li>COVID-19 Patient Information Sheet (Patient Resource)</li><li>COVID-19 Vaccination Clinician Decision Support Guide</li><li>COVID-19 Adverse Event Following Immunisation (AEFI) Reporting Form. </li></ul>\n<p>Please note that new clinical information and data is being released and the above advice will be amended as required.</p>',NULL,NULL,NULL),(4702,151498,1,'2021-04-22 00:36:48','2021-04-22 00:36:48','903640b0-9e09-4a9d-8970-ee0c52f5d516','<p><strong>The Australian Technical Advisory Group on Immunisation (ATAGI) issued a statement on 8 April recommending that the COVID-19 vaccine by Pfizer is preferred over the AstraZeneca vaccine in adults aged under 50 years. </strong></p>\n<p>This recommendation is based on the increasing risk of severe outcomes from COVID-19 in older adults (and hence a higher benefit from vaccination) and a potentially increased risk of thrombosis with thrombocytopenia following AstraZeneca vaccine in those under 50 years.</p>\n<p>On Tuesday 13 April, the Therapeutic Goods Administration released a <a href=\"https://protect-au.mimecast.com/s/nrlGCJyBN1SPZjYSVz6Kpz?domain=health.us19.list-manage.com\">statement</a> on the second case of thrombosis with thrombocytopenia in Australia, following an AstraZeneca COVID-19 vaccine. The Australian Government Chief Medical Officer, Professor Paul Kelly, also released a <a href=\"https://protect-au.mimecast.com/s/HGXZCK1DLGi0ORnhMAMVg3?domain=health.us19.list-manage.com\">statement</a> reiterating the safety of all Australians is the Department of Health’s number one priority.<br /></p>\n\n<p>COVID-19 vaccine AstraZeneca can be used in adults aged under 50 years where the benefits are likely to outweigh the risks for that individual and the person has made an informed decision based on an understanding of the risks and benefits. The Australian Government Department of Health published <a href=\"https://protect-au.mimecast.com/s/T8VLCE8w0yiKLZDCNNcDEd?domain=health.us19.list-manage.com\" target=\"_blank\" rel=\"noreferrer noopener\">information about the AstraZeneca vaccine</a> to help patients make informed decisions.</p>\n<p>People who have had the first dose of COVID-19 vaccine AstraZeneca without serious adverse effects can be given the second dose, including adults under 50 years.</p>\n<p>The Australian Government Department of Health has also published information on <a href=\"https://protect-au.mimecast.com/s/u6jZCZY1zgsylWNfzEM41j?domain=health.us19.list-manage.com\">managing AstraZeneca excess doses</a>. This is for general practice, GP-led Respiratory Clinics and Aboriginal Community Controlled Health Services.</p>\n<p>Queensland Health has amended the relevant information and forms on the <a href=\"https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers\">COVID-19 vaccination information for healthcare workers website</a>\nto reflect the changes and assist HHS vaccination clinics. Please visit the link above to access these updated forms, including:</p>\n<ul><li>COVID-19 Additional and Temporary Pre-Vaccination Screening Questions</li><li>COVID-19 Patient Information Sheet (Patient Resource)</li><li>COVID-19 Vaccination Clinician Decision Support Guide</li><li>COVID-19 Adverse Event Following Immunisation (AEFI) Reporting Form. </li></ul>\n<p>Please note that new clinical information and data is being released and the above advice will be amended as required.</p>',NULL,NULL,NULL),(4703,151500,1,'2021-04-22 00:36:51','2021-04-22 00:36:51','ea32d28a-0bd6-4123-8abb-6a0009da2b1a','<p><strong>The Australian Technical Advisory Group on Immunisation (ATAGI) issued a statement on 8 April recommending that the COVID-19 vaccine by Pfizer is preferred over the AstraZeneca vaccine in adults aged under 50 years. </strong></p>\n<p>This recommendation is based on the increasing risk of severe outcomes from COVID-19 in older adults (and hence a higher benefit from vaccination) and a potentially increased risk of thrombosis with thrombocytopenia following AstraZeneca vaccine in those under 50 years.</p>\n<p>On Tuesday 13 April, the Therapeutic Goods Administration released a <a href=\"https://protect-au.mimecast.com/s/nrlGCJyBN1SPZjYSVz6Kpz?domain=health.us19.list-manage.com\">statement</a> on the second case of thrombosis with thrombocytopenia in Australia, following an AstraZeneca COVID-19 vaccine. The Australian Government Chief Medical Officer, Professor Paul Kelly, also released a <a href=\"https://protect-au.mimecast.com/s/HGXZCK1DLGi0ORnhMAMVg3?domain=health.us19.list-manage.com\">statement</a> reiterating the safety of all Australians is the Department of Health’s number one priority.<br /></p>\n\n<p>COVID-19 vaccine AstraZeneca can be used in adults aged under 50 years where the benefits are likely to outweigh the risks for that individual and the person has made an informed decision based on an understanding of the risks and benefits. The Australian Government Department of Health published <a href=\"https://protect-au.mimecast.com/s/T8VLCE8w0yiKLZDCNNcDEd?domain=health.us19.list-manage.com\" target=\"_blank\" rel=\"noreferrer noopener\">information about the AstraZeneca vaccine</a> to help patients make informed decisions.</p>\n<p>People who have had the first dose of COVID-19 vaccine AstraZeneca without serious adverse effects can be given the second dose, including adults under 50 years.</p>\n<p>The Australian Government Department of Health has also published information on <a href=\"https://protect-au.mimecast.com/s/u6jZCZY1zgsylWNfzEM41j?domain=health.us19.list-manage.com\">managing AstraZeneca excess doses</a>. This is for general practice, GP-led Respiratory Clinics and Aboriginal Community Controlled Health Services.</p>\n<p>Queensland Health has amended the relevant information and forms on the <a href=\"https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers\">COVID-19 vaccination information for healthcare workers website</a>\nto reflect the changes and assist HHS vaccination clinics. Please visit the link above to access these updated forms, including:</p>\n<ul><li>COVID-19 Additional and Temporary Pre-Vaccination Screening Questions</li><li>COVID-19 Patient Information Sheet (Patient Resource)</li><li>COVID-19 Vaccination Clinician Decision Support Guide</li><li>COVID-19 Adverse Event Following Immunisation (AEFI) Reporting Form. </li></ul>\n<p>Please note that new clinical information and data is being released and the above advice will be amended as required.</p>',NULL,NULL,NULL),(4704,151502,1,'2021-04-22 00:38:44','2021-04-22 00:38:44','83011acc-da97-4748-bd9a-e8bc6af4f483','<p><strong>Brisbane North PHN and Metro North Hospital and Health Service have sponsored the development of a plan to improve mental health, suicide prevention and alcohol and other drug treatment services in the region.</strong></p>The regional plan sets out the challenges facing us and what we can all do over the next few years to improve the quality, coordination and integration of services.<br /><br />As part of the implementation of the plan, five agencies are funded by the PHN to drive actions against the plan relating to ‘Sustaining good mental health’ and ‘Responding to diversity’. These activities—to be completed by 30 June 2021— include a Carers Mental Health and Wellbeing Expo and Mental Health awareness for culturally and linguistically diverse communities.<br /><br />Read more about each of the activities below: <br /><p><strong>1. Carers Mental Health and Wellbeing Expo – Carers Queensland</strong></p>\n<p>Carers Queensland held the annual Mental Health and Wellbeing expo on Wednesday 24 March at Eatons Hill Hotel and Function Centre, with over 28 stall holders and a variety of wonderful speakers participating on the day. Carers Queensland welcomed a variety of attendees including carers, persons with lived experience of mental health, community members and organisational representatives. </p>\n<p>The day was well attended, with the aim of the event to raise awareness of mental health, increase awareness of services while providing networking opportunities to those working within the sector.</p>\n<p><strong>2. Co-designed service model to improve physical health and wellbeing – QAMH and Dr Justin Chapman QIMRB</strong></p>\n<p>The aim of this project is to conduct co-design focus groups with mental health staff and consumers, carers and families in North Brisbane to design a service model to improve the physical and mental health and wellbeing of people with mental health issues. </p>\n<p>To inform the design of a service model, we will facilitate 10 co-design workshops. Workshops will include people accessing mental health services, family and carers, and mental health staff in the North Brisbane region. </p>\n<p>To date we have run seven co-design workshops across the region, with some common themes emerging, which will help to inform the co-designed service mode.</p>\n<p>\n<strong>3. Yellow Tick Initiative – Queensland Council for LGBTI Health</strong></p>\n<p>The Queensland Council for LGBTI Health has been funded by the Brisbane North PHN to implement the new Yellow Tick initiative within the organisation, to support better outcomes and services for intersex people. </p>\n<p>The Yellow Tick is a community led initiative that assists groups to develop intersex inclusive and affirmative practices for programs, clients and staff. Through providing a policy and program review service alongside training and intersex specific resources, the Yellow Tick helps improve consistency and accountability to learn more and make services more intersex inclusive. </p>\n<p><strong>4. Mental Health awareness for culturally and linguistically diverse communities – Ethnic Communities Council of Queensland (ECCQ)</strong></p>\n<p>ECCQ aims to run two key activities to assist culturally and linguistically diverse communities to increase their knowledge and understanding of mental health, alcohol and other drugs, suicide prevention and related services. </p>\n<p>A free online interpreter workshop for community members and leaders will be held in early April to increase knowledge of how to confidently engage and access interpreter services, the importance of qualified interpreters and consumer rights. </p>\n<p>The second activity aims to provide free Mental Health First Aid training for community leaders. This training will help provide community leaders with knowledge, education and skills to support family members, friends and community members.</p>\n<p><strong>5. Volunteer Community Peer Navigators – Council on the Ageing (COTA) Queensland </strong></p>\n<p>Council on the Ageing (COTA) Queensland and Moreton Bay Regional Council are partnering to pilot a volunteer community peer navigator program at the Bribie Island library. The program aims to empower older people and their carers to access relevant services and supports and gain confidence in using technology to maintain their mental and social wellbeing and adapt to changing circumstances. </p>\n<p>Peer navigators are located in the Bribie Island library one day per week (Tuesdays) at a pop-up table and actively engage in one-to-one meaningful conversations with individuals. By listening with empathy to their story, peer navigators identify the specific needs and priorities of older people and their carers, and direct them to the most appropriate services and supports, including healthcare, social, cultural and community services and supports. </p>\n<p>The program was launched at the Bribie Island library on Monday 15 March 2021 and was attended by Division 1 Councillor Brooke Savige. Sessions will commence on Tuesday 13 April 2021 from 10.00 am to 6.00 pm. </p>\n<p><strong>Further information</strong></p>\n<p>For any information on these Planning for Wellbeing project updates, please contact Kathy Faulkner at <strong><a href=\"mailto:Kathy.Faulkner@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">Kathy.Faulkner@brisbanenorthphn.org.au</a>.</strong></p>',NULL,NULL,NULL),(4705,151503,1,'2021-04-22 00:38:44','2021-04-22 00:38:44','fcc7ed70-ce72-49ab-8c6d-9cd7691624ed',NULL,NULL,NULL,NULL),(4706,151505,1,'2021-04-22 00:40:46','2021-04-22 00:40:46','f4b9e1be-feae-4bc9-8558-b70e4cc3abc9','<p><strong>Informed by research and community consultation, the PHN has learnt that people with dementia and their carers are self-navigating their way through the healthcare system, with no guidance on how to navigate its complexity, resulting in feelings of frustration and defeat. </strong></p>\n<p>Taking on recent feedback received from a wide range of people, including people living with dementia, Brisbane North PHN is currently working to improve dementia service navigation across the North Brisbane and Moreton Bay region by creating an online dementia service navigation platform and hardcopy directory. These resources will be designed collaboratively with people living with dementia, their carers and families—as well as health professionals and service providers—to best meet each of their needs. <br /></p>\n<p>The online platform will enable easy navigation and direct users to a range of community-based and national-level services. The services will be comprehensive and cover a range of practical, social and psychological supports needed across the dementia journey. The aim of creating these resources is to help people live well with dementia and to remain active in the community for as long as possible. </p>\n<p>For general practitioners and health workers, this portal can be used as a singular point for referrals and information; to understand what support is needed for a patient with dementia when living in the community and what services are locally available. </p>\n<p>The PHN is collaborating with Dementia Australia to hold carer and consumer workshops to inform the content, and working with creative agency, New Word Order to develop the website and hardcopy resource. </p>\n<p>The Moreton Bay Dementia Alliance has also been a valuable advocacy group for the development of this piece of work. </p>\n<p>In the future, we plan to expand this digital resource to include service navigation for the needs of all older people for healthy living and wellbeing in the North Brisbane and Moreton Bay region. </p>\n<p><strong>For more information on this project email Project Officer, Amy Anderson via <a href=\"mailto:amy.anderson@brisbanenorthphn.org.au\">amy.anderson@brisbanenorthphn.org.au</a>. </strong></p>\n<p><em>Pictured above: Consumers, carers, and staff members from Dementia Australia, New Word Order and the PHN at the recent discovery workshop. </em><br /></p>',NULL,NULL,NULL),(4711,151512,1,'2021-04-22 00:41:56','2021-04-22 00:41:56','d18c7903-00be-40de-b4e1-7e1c1d2579ee','<p><strong>Due to high demand and extended wait lists, headspace Taringa is not currently able to provide ongoing mental health counselling or physical health (GP) services to new referrals effective immediately. </strong></p>\n<p>This decision has been made to ensure we continue to provide quality care to young people on our waitlist, and to those currently accessing supports. <br /></p>\n\n<p>This interim hold is applicable to mental health and physical health (GP) supports. We will continue to accept new referrals to other allied health services, including access to sessions with our dietician, employment and vocational supports and group work*.</p>\n<p>Young people can still speak to a counsellor through eheadspace by visiting <a>eheadspace.org.au</a> or phoning 1800 650 890 or refer into another local service for ongoing counselling.</p>\n<p>We understand this may cause for concern for you and the young people you refer to us. We have developed an online resource with alternative referral options for young people seeking mental health supports that you can access this webpage <a href=\"https://headspace.org.au/headspace-centres/taringa/support-options/\">here.</a> </p>\n<p>This is a temporary situation and will be reviewed regularly. headspace Taringa are committed to supporting young people in the community and offer the best possible care. We will reopen to new referrals as soon as possible and continue to advise of any changes.</p>\n<p>If you have any questions or concerns, please contact us on <a href=\"mailto:headspace.taringa@openminds.org.au\">headspace.taringa@openminds.org.au</a> or call us on (07) 3157 1555. </p>\n<p>We understand demand for youth mental health services is a system wide issue which we’ll continue to work with our consortia to address. </p>\n<p>We would like to thank you for your ongoing support. </p>\n<p><em>*Group work is subject to COVID-19 restrictions. </em></p>',NULL,NULL,NULL),(4712,151514,1,'2021-04-22 00:41:56','2021-04-22 00:41:56','6534f631-9e09-4cd9-8016-06b712fa0499','<p><strong>Due to high demand and extended wait lists, headspace Taringa is not currently able to provide ongoing mental health counselling or physical health (GP) services to new referrals effective immediately. </strong></p>\n<p>This decision has been made to ensure we continue to provide quality care to young people on our waitlist, and to those currently accessing supports. <br /></p>\n\n<p>This interim hold is applicable to mental health and physical health (GP) supports. We will continue to accept new referrals to other allied health services, including access to sessions with our dietician, employment and vocational supports and group work*.</p>\n<p>Young people can still speak to a counsellor through eheadspace by visiting <a>eheadspace.org.au</a> or phoning 1800 650 890 or refer into another local service for ongoing counselling.</p>\n<p>We understand this may cause for concern for you and the young people you refer to us. We have developed an online resource with alternative referral options for young people seeking mental health supports that you can access this webpage <a href=\"https://headspace.org.au/headspace-centres/taringa/support-options/\">here.</a> </p>\n<p>This is a temporary situation and will be reviewed regularly. headspace Taringa are committed to supporting young people in the community and offer the best possible care. We will reopen to new referrals as soon as possible and continue to advise of any changes.</p>\n<p>If you have any questions or concerns, please contact us on <a href=\"mailto:headspace.taringa@openminds.org.au\">headspace.taringa@openminds.org.au</a> or call us on (07) 3157 1555. </p>\n<p>We understand demand for youth mental health services is a system wide issue which we’ll continue to work with our consortia to address. </p>\n<p>We would like to thank you for your ongoing support. </p>\n<p><em>*Group work is subject to COVID-19 restrictions. </em></p>',NULL,NULL,NULL),(4713,151516,1,'2021-04-22 00:41:59','2021-04-22 00:41:59','5ddc2dbf-e811-4c09-9bd5-b611f9681bde','<p><strong>Due to high demand and extended wait lists, headspace Taringa is not currently able to provide ongoing mental health counselling or physical health (GP) services to new referrals effective immediately. </strong></p>\n<p>This decision has been made to ensure we continue to provide quality care to young people on our waitlist, and to those currently accessing supports. <br /></p>\n\n<p>This interim hold is applicable to mental health and physical health (GP) supports. We will continue to accept new referrals to other allied health services, including access to sessions with our dietician, employment and vocational supports and group work*.</p>\n<p>Young people can still speak to a counsellor through eheadspace by visiting <a>eheadspace.org.au</a> or phoning 1800 650 890 or refer into another local service for ongoing counselling.</p>\n<p>We understand this may cause for concern for you and the young people you refer to us. We have developed an online resource with alternative referral options for young people seeking mental health supports that you can access this webpage <a href=\"https://headspace.org.au/headspace-centres/taringa/support-options/\">here.</a> </p>\n<p>This is a temporary situation and will be reviewed regularly. headspace Taringa are committed to supporting young people in the community and offer the best possible care. We will reopen to new referrals as soon as possible and continue to advise of any changes.</p>\n<p>If you have any questions or concerns, please contact us on <a href=\"mailto:headspace.taringa@openminds.org.au\">headspace.taringa@openminds.org.au</a> or call us on (07) 3157 1555. </p>\n<p>We understand demand for youth mental health services is a system wide issue which we’ll continue to work with our consortia to address. </p>\n<p>We would like to thank you for your ongoing support. </p>\n<p><em>*Group work is subject to COVID-19 restrictions. </em></p>',NULL,NULL,NULL),(4722,151529,1,'2021-04-22 00:48:47','2021-04-22 00:48:47','ff266fa6-bd04-4eb9-9e05-4af0fa6d726a','<p><em><strong>By Communicable Diseases Branch, Prevention Division at Queensland Health</strong></em></p>\n<p>In the context of rising gonorrhoea and syphilis notifications, the Queensland Health STI/BBV testing tool is now updated and available to use by primary care providers. The revision includes new recommendations for asymptomatic men who have sex with men, and other clinical feedback.</p>\n<p>A revised four page sexually transmissible infection (STI) and blood borne virus (BBV) testing tool for asymptomatic people and an abridged two page version are now available online via the quick reference links at <a href=\"http://www.health.qld.gov.au/sexhealth\">www.health.qld.gov.au/sexhealth</a>.<br /></p>\n\n<p>Printed versions of the testing tools can be requested from the Australasian Society for HIV, Viral Hepatitis and Sexual Health Medicine (ASHM) Queensland by email to <a href=\"mailto:samantha.ingram@ashm.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">samantha.ingram@ashm.org.au</a>. You are welcome to request printed copies of the following tools at the same time: </p>\n<ul><li><a href=\"https://ashm.org.au/resources/HBV-Resources-list/decision-making-in-hbv/\">Decision making in hepatitis B</a></li><li><a href=\"https://ashm.org.au/resources/hcv-resources-list/decision-making-in-hcv/\">Decision making in hepatitis C</a></li><li><a href=\"https://ashm.org.au/resources/hiv-resources-list/decision-making-in-prep/\">Decision making in Pre-Exposure Prophylaxis (PrEP) to prevent HIV infection</a></li></ul>\n<p>The Queensland testing tools focus on asymptomatic and opportunistic testing advice for the primary health care and general practice setting and are not intended for use in a specialist sexual health clinical context. </p>\n<p>With gonorrhoea and syphilis notifications increasing in Queensland there are suggestions of changes in transmission risk. </p>\n<p>Clinical presentations can be diverse and the asymptomatic testing tools can guide testing for timely diagnoses and treatment.</p>\n<p>A more comprehensive update is subject to Australian STI Management Guidelines (<a href=\"http://www.sti.guidelines.org.au/\">www.sti.guidelines.org.au</a>) updates expected to be completed later this year.</p>',NULL,NULL,NULL),(4723,151531,1,'2021-04-22 00:48:47','2021-04-22 00:48:47','94b12e47-b5dc-4e8a-80fa-ecd5029b31a1','<p><em><strong>By Communicable Diseases Branch, Prevention Division at Queensland Health</strong></em></p>\n<p>In the context of rising gonorrhoea and syphilis notifications, the Queensland Health STI/BBV testing tool is now updated and available to use by primary care providers. The revision includes new recommendations for asymptomatic men who have sex with men, and other clinical feedback.</p>\n<p>A revised four page sexually transmissible infection (STI) and blood borne virus (BBV) testing tool for asymptomatic people and an abridged two page version are now available online via the quick reference links at <a href=\"http://www.health.qld.gov.au/sexhealth\">www.health.qld.gov.au/sexhealth</a>.<br /></p>\n\n<p>Printed versions of the testing tools can be requested from the Australasian Society for HIV, Viral Hepatitis and Sexual Health Medicine (ASHM) Queensland by email to <a href=\"mailto:samantha.ingram@ashm.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">samantha.ingram@ashm.org.au</a>. You are welcome to request printed copies of the following tools at the same time: </p>\n<ul><li><a href=\"https://ashm.org.au/resources/HBV-Resources-list/decision-making-in-hbv/\">Decision making in hepatitis B</a></li><li><a href=\"https://ashm.org.au/resources/hcv-resources-list/decision-making-in-hcv/\">Decision making in hepatitis C</a></li><li><a href=\"https://ashm.org.au/resources/hiv-resources-list/decision-making-in-prep/\">Decision making in Pre-Exposure Prophylaxis (PrEP) to prevent HIV infection</a></li></ul>\n<p>The Queensland testing tools focus on asymptomatic and opportunistic testing advice for the primary health care and general practice setting and are not intended for use in a specialist sexual health clinical context. </p>\n<p>With gonorrhoea and syphilis notifications increasing in Queensland there are suggestions of changes in transmission risk. </p>\n<p>Clinical presentations can be diverse and the asymptomatic testing tools can guide testing for timely diagnoses and treatment.</p>\n<p>A more comprehensive update is subject to Australian STI Management Guidelines (<a href=\"http://www.sti.guidelines.org.au/\">www.sti.guidelines.org.au</a>) updates expected to be completed later this year.</p>',NULL,NULL,NULL),(4724,151533,1,'2021-04-22 00:48:50','2021-04-22 00:48:50','d8351987-fe1f-4579-bb24-38a60c95ba3d','<p><em><strong>By Communicable Diseases Branch, Prevention Division at Queensland Health</strong></em></p>\n<p>In the context of rising gonorrhoea and syphilis notifications, the Queensland Health STI/BBV testing tool is now updated and available to use by primary care providers. The revision includes new recommendations for asymptomatic men who have sex with men, and other clinical feedback.</p>\n<p>A revised four page sexually transmissible infection (STI) and blood borne virus (BBV) testing tool for asymptomatic people and an abridged two page version are now available online via the quick reference links at <a href=\"http://www.health.qld.gov.au/sexhealth\">www.health.qld.gov.au/sexhealth</a>.<br /></p>\n\n<p>Printed versions of the testing tools can be requested from the Australasian Society for HIV, Viral Hepatitis and Sexual Health Medicine (ASHM) Queensland by email to <a href=\"mailto:samantha.ingram@ashm.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">samantha.ingram@ashm.org.au</a>. You are welcome to request printed copies of the following tools at the same time: </p>\n<ul><li><a href=\"https://ashm.org.au/resources/HBV-Resources-list/decision-making-in-hbv/\">Decision making in hepatitis B</a></li><li><a href=\"https://ashm.org.au/resources/hcv-resources-list/decision-making-in-hcv/\">Decision making in hepatitis C</a></li><li><a href=\"https://ashm.org.au/resources/hiv-resources-list/decision-making-in-prep/\">Decision making in Pre-Exposure Prophylaxis (PrEP) to prevent HIV infection</a></li></ul>\n<p>The Queensland testing tools focus on asymptomatic and opportunistic testing advice for the primary health care and general practice setting and are not intended for use in a specialist sexual health clinical context. </p>\n<p>With gonorrhoea and syphilis notifications increasing in Queensland there are suggestions of changes in transmission risk. </p>\n<p>Clinical presentations can be diverse and the asymptomatic testing tools can guide testing for timely diagnoses and treatment.</p>\n<p>A more comprehensive update is subject to Australian STI Management Guidelines (<a href=\"http://www.sti.guidelines.org.au/\">www.sti.guidelines.org.au</a>) updates expected to be completed later this year.</p>',NULL,NULL,NULL),(4725,151538,1,'2021-04-22 02:18:22','2021-04-22 02:18:22','47637769-c437-4950-9b95-56004cc1db51','<p><strong>The Australian Technical Advisory Group on Immunisation (ATAGI) issued a statement on 8 April recommending that the COVID-19 vaccine by Pfizer is preferred over the AstraZeneca vaccine in adults aged under 50 years. </strong></p>\n<p>This recommendation is based on the increasing risk of severe outcomes from COVID-19 in older adults (and hence a higher benefit from vaccination) and a potentially increased risk of thrombosis with thrombocytopenia following AstraZeneca vaccine in those under 50 years.</p>\n<p>On Tuesday 13 April, the Therapeutic Goods Administration released a <a href=\"https://protect-au.mimecast.com/s/nrlGCJyBN1SPZjYSVz6Kpz?domain=health.us19.list-manage.com\">statement</a> on the second case of thrombosis with thrombocytopenia in Australia, following an AstraZeneca COVID-19 vaccine. The Australian Government Chief Medical Officer, Professor Paul Kelly, also released a <a href=\"https://protect-au.mimecast.com/s/HGXZCK1DLGi0ORnhMAMVg3?domain=health.us19.list-manage.com\">statement</a> reiterating the safety of all Australians is the Department of Health’s number one priority.<br /></p>\n<p>COVID-19 vaccine AstraZeneca can be used in adults aged under 50 years where the benefits are likely to outweigh the risks for that individual and the person has made an informed decision based on an understanding of the risks and benefits. The Australian Government Department of Health published <a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-weighing-up-the-potential-benefits-against-risk-of-harm-from-covid-19-vaccine-astrazeneca\" target=\"_blank\" rel=\"noreferrer noopener\">information about the AstraZeneca vaccine</a> to help patients make informed decisions.</p>\n<p>People who have had the first dose of COVID-19 vaccine AstraZeneca without serious adverse effects can be given the second dose, including adults under 50 years.</p>\n<p>The Australian Government Department of Health has also published information on <a href=\"https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-covid-19-vaccination-providers/covid-19-vaccine-clinical-considerations#astrazeneca-excess-dose-policy-\" target=\"_blank\" rel=\"noreferrer noopener\">managing AstraZeneca excess doses</a>. This is for general practice, GP-led Respiratory Clinics and Aboriginal Community Controlled Health Services.</p>\n<p>Queensland Health has amended the relevant information and forms on the <a href=\"https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers\">COVID-19 vaccination information for healthcare workers website</a>\nto reflect the changes and assist HHS vaccination clinics. Please visit the link above to access these updated forms, including:</p>\n<ul><li>COVID-19 Additional and Temporary Pre-Vaccination Screening Questions</li><li>COVID-19 Patient Information Sheet (Patient Resource)</li><li>COVID-19 Vaccination Clinician Decision Support Guide</li><li>COVID-19 Adverse Event Following Immunisation (AEFI) Reporting Form. </li></ul>\n<p>Please note that new clinical information and data is being released and the above advice will be amended as required.</p>',NULL,NULL,NULL),(4726,153327,1,'2021-04-29 00:53:56','2021-04-29 00:53:56','6346f782-7ea4-4218-ac5f-608a7f1c56a5','<p><strong>The Australian Technical Advisory Group on Immunisation (ATAGI) issued a statement on 8 April recommending that the COVID-19 vaccine by Pfizer is preferred over the AstraZeneca vaccine in adults aged under 50 years. </strong></p>\n<p>This recommendation is based on the increasing risk of severe outcomes from COVID-19 in older adults (and hence a higher benefit from vaccination) and a potentially increased risk of thrombosis with thrombocytopenia following AstraZeneca vaccine in those under 50 years.</p>\n<p>On Tuesday 13 April, the Therapeutic Goods Administration released a <a href=\"https://protect-au.mimecast.com/s/nrlGCJyBN1SPZjYSVz6Kpz?domain=health.us19.list-manage.com\">statement</a> on the second case of thrombosis with thrombocytopenia in Australia, following an AstraZeneca COVID-19 vaccine. The Australian Government Chief Medical Officer, Professor Paul Kelly, also released a <a href=\"https://protect-au.mimecast.com/s/HGXZCK1DLGi0ORnhMAMVg3?domain=health.us19.list-manage.com\">statement</a> reiterating the safety of all Australians is the Department of Health’s number one priority.<br /></p>\n<p>The updated advice for COVID-19 vaccines in Australia is:</p>\n<ul><li><strong>Adults aged under 50 years</strong> should receive the Pfizer COVID-19 vaccine. The AstraZeneca COVID-19 vaccine can still be used if:<ul><li>you have already received your first dose without any serious side effects, or</li><li>the benefits are likely to outweigh the risks for you, and you have made an informed decision based on an understanding of the risks and benefits.</li></ul></li><li><strong>Adults over the age of 50</strong> are recommended to receive the AstraZeneca COVID-19 vaccine. This is based both on the increased risk of complications from COVID-19 with increasing age (and thus increased benefit of vaccination) and the potentially lower risk of blood clots with increasing age.</li></ul>\n<p>The Australian Government Department of Health published <a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-weighing-up-the-potential-benefits-against-risk-of-harm-from-covid-19-vaccine-astrazeneca\" target=\"_blank\" rel=\"noreferrer noopener\">information about the AstraZeneca vaccine</a> to help patients make informed decisions.<br /></p>\n\n<p>The Australian Government Department of Health has also published information on <a href=\"https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-covid-19-vaccination-providers/covid-19-vaccine-clinical-considerations#astrazeneca-excess-dose-policy-\" target=\"_blank\" rel=\"noreferrer noopener\">managing AstraZeneca excess doses</a>. This is for general practice, GP-led Respiratory Clinics and Aboriginal Community Controlled Health Services.</p>\n<p>Queensland Health has amended the relevant information and forms on the <a href=\"https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers\">COVID-19 vaccination information for healthcare workers website</a>\nto reflect the changes and assist HHS vaccination clinics. Please visit the link above to access these updated forms, including:</p>\n<ul><li>COVID-19 Additional and Temporary Pre-Vaccination Screening Questions</li><li>COVID-19 Patient Information Sheet (Patient Resource)</li><li>COVID-19 Vaccination Clinician Decision Support Guide</li><li>COVID-19 Adverse Event Following Immunisation (AEFI) Reporting Form. </li></ul>\n<p>Please note that new clinical information and data is being released and the above advice will be amended as required.</p>',NULL,NULL,NULL),(4739,153343,1,'2021-04-29 01:10:25','2021-05-04 23:40:50','8765e11c-1bbe-4825-bb6b-a83ba04cd4aa','<p><strong>This year’s Medical Mums campaign is urging parents and carers to check in with their GP to ensure childhood vaccinations are up-to-date.</strong></p>\n<p>As the world focuses on new vaccines to protect against COVID-19, there is still a real need to ensure routine childhood vaccinations are not missed. </p>\n<p>Globally, many children <a href=\"https://data.unicef.org/resources/immunization-coverage-estimates-data-visualization/\">have not been vaccinated during the pandemic</a>, leaving them at risk of serious diseases like measles and polio. Rapidly circulating misinformation around the topic of vaccination adds to this threat. </p>\n<p>Within the North Brisbane and Moreton Bay region, childhood immunisation rates remain high and the Medical Mums campaign aims to keep it this way, with the message not to neglect immunisation requirements.</p>\n<p>Vaccinations are due at 2, 4, 6, 12, 18 months and 4 years old and skipping or delaying any of these means that children are vulnerable to disease. However, if a child hasn’t been vaccinated or has missed a vaccination it’s easy to catch up—just speak to a GP, who can also answer any questions or address any hesitancy that parents might have. </p>\n<p>The Medical Mums campaign, which runs until 23 May, was launched to coincide with World Immunisation Week, celebrated every year in the last week of April.</p>\n<p>Using the theme ‘Vaccines bring us closer’, World Immunisation Week 2021 urges greater engagement around immunisation globally to promote the importance of vaccination in bringing people together, and improving the health and wellbeing of everyone.</p>\n<p>The Medical Mums campaign is currently rolling out a series of short animations across digital platforms, featuring some cute parents, their kids and their family doctor. <br /></p>\n<p>For more information, to download a poster to display in your practice, or to view the animations visit <a href=\"http://www.medicalmums.com.au\">www.medicalmums.com.au</a>. </p>',NULL,NULL,NULL),(4740,153345,1,'2021-04-29 01:10:25','2021-04-29 01:10:25','01cdd893-bf57-4135-ae32-c1fc917f4464','<p><strong>This year’s Medical Mums campaign is urging parents and carers to check in with their GP to ensure childhood vaccinations are up-to-date.</strong></p>\n<p>In 2021, as the world focuses on critically important new vaccines to protect against COVID-19, there remains a need to ensure routine childhood vaccinations are not missed so all kids have the best protection from disease. </p>\n<p>Globally, many children <a href=\"https://data.unicef.org/resources/immunization-coverage-estimates-data-visualization/\">have not been vaccinated during the pandemic</a>, leaving them at risk of serious diseases like measles and polio. Rapidly circulating misinformation around the topic of vaccination adds to this threat. </p>\n<p>Within the North Brisbane and Moreton Bay region, childhood immunisation rates remain high and the Medical Mums campaign aims to keep it this way, with the message not to neglect immunisation requirements.</p>\n<p>Vaccinations are due at 2, 4, 6, 12, 18 months and 4 years old and skipping or delaying any of these means that children are vulnerable to disease. However, if a child hasn’t been vaccinated or has missed a vaccination it’s easy to catch up—just speak to a GP, who can also answer any questions or address any hesitancy that parents might have. </p>\n<p>The Medical Mums campaign, which runs until 23 May, was launched to coincide with World Immunisation Week, celebrated every year in the last week of April.</p>\n<p>Using the theme ‘Vaccines bring us closer’, World Immunisation Week 2021 urges greater engagement around immunisation globally to promote the importance of vaccination in bringing people together, and improving the health and wellbeing of everyone.</p>\n<p>The Medical Mums campaign is currently rolling out a series of short animations across digital platforms, featuring some cute parents, their kids and their family doctor. </p>\n<p>Posters are also available to general practices within the North Brisbane and Moreton Bay region. </p>\n<p>To order a poster for your practice contact your Primary Care Liaison Officer on 07 3630 7300 more information or to view the animations visit <a href=\"http://www.medicalmums.com.au\">www.medicalmums.com.au</a>. </p>',NULL,NULL,NULL),(4741,153347,1,'2021-04-29 01:44:08','2021-04-29 01:44:08','9914f7fb-c2ef-4e3d-96b8-88c0838bc73e','<p><strong>This year’s Medical Mums campaign is urging parents and carers to check in with their GP to ensure childhood vaccinations are up-to-date.</strong></p>\n<p>In 2021, as the world focuses on critically important new vaccines to protect against COVID-19, there remains a need to ensure routine childhood vaccinations are not missed so all kids have the best protection from disease. </p>\n<p>Globally, many children <a href=\"https://data.unicef.org/resources/immunization-coverage-estimates-data-visualization/\">have not been vaccinated during the pandemic</a>, leaving them at risk of serious diseases like measles and polio. Rapidly circulating misinformation around the topic of vaccination adds to this threat. </p>\n<p>Within the North Brisbane and Moreton Bay region, childhood immunisation rates remain high and the Medical Mums campaign aims to keep it this way, with the message not to neglect immunisation requirements.</p>\n<p>Vaccinations are due at 2, 4, 6, 12, 18 months and 4 years old and skipping or delaying any of these means that children are vulnerable to disease. However, if a child hasn’t been vaccinated or has missed a vaccination it’s easy to catch up—just speak to a GP, who can also answer any questions or address any hesitancy that parents might have. </p>\n<p>The Medical Mums campaign, which runs until 23 May, was launched to coincide with World Immunisation Week, celebrated every year in the last week of April.</p>\n<p>Using the theme ‘Vaccines bring us closer’, World Immunisation Week 2021 urges greater engagement around immunisation globally to promote the importance of vaccination in bringing people together, and improving the health and wellbeing of everyone.</p>\n<p>The Medical Mums campaign is currently rolling out a series of short animations across digital platforms, featuring some cute parents, their kids and their family doctor. </p>\n<p>Posters are also available to general practices within the North Brisbane and Moreton Bay region. </p>\n<p>To order a poster for your practice contact your Primary Care Liaison Officer on 07 3630 7300 more information or to view the animations visit <a href=\"http://www.medicalmums.com.au\">www.medicalmums.com.au</a>. </p>',NULL,NULL,NULL),(4742,153349,1,'2021-04-29 01:44:22','2021-04-29 01:44:22','a75e8856-78bb-4055-9805-3c2a4515fbec','<p><strong>The Australian Technical Advisory Group on Immunisation (ATAGI) issued a statement on 8 April recommending that the COVID-19 vaccine by Pfizer is preferred over the AstraZeneca vaccine in adults aged under 50 years. </strong></p>\n<p>This recommendation is based on the increasing risk of severe outcomes from COVID-19 in older adults (and hence a higher benefit from vaccination) and a potentially increased risk of thrombosis with thrombocytopenia following AstraZeneca vaccine in those under 50 years.</p>\n<p>On Tuesday 13 April, the Therapeutic Goods Administration released a <a href=\"https://protect-au.mimecast.com/s/nrlGCJyBN1SPZjYSVz6Kpz?domain=health.us19.list-manage.com\">statement</a> on the second case of thrombosis with thrombocytopenia in Australia, following an AstraZeneca COVID-19 vaccine. The Australian Government Chief Medical Officer, Professor Paul Kelly, also released a <a href=\"https://protect-au.mimecast.com/s/HGXZCK1DLGi0ORnhMAMVg3?domain=health.us19.list-manage.com\">statement</a> reiterating the safety of all Australians is the Department of Health’s number one priority.<br /></p>\n<p>The updated advice for COVID-19 vaccines in Australia is:</p>\n<ul><li><strong>Adults aged under 50 years</strong> should receive the Pfizer COVID-19 vaccine. The AstraZeneca COVID-19 vaccine can still be used if:<ul><li>you have already received your first dose without any serious side effects, or</li><li>the benefits are likely to outweigh the risks for you, and you have made an informed decision based on an understanding of the risks and benefits.</li></ul></li><li><strong>Adults over the age of 50</strong> are recommended to receive the AstraZeneca COVID-19 vaccine. This is based both on the increased risk of complications from COVID-19 with increasing age (and thus increased benefit of vaccination) and the potentially lower risk of blood clots with increasing age.</li></ul>\n<p>The Australian Government Department of Health published <a href=\"https://www.health.gov.au/resources/publications/covid-19-vaccination-weighing-up-the-potential-benefits-against-risk-of-harm-from-covid-19-vaccine-astrazeneca\" target=\"_blank\" rel=\"noreferrer noopener\">information about the AstraZeneca vaccine</a> to help patients make informed decisions.<br /></p>\n\n<p>The Australian Government Department of Health has also published information on <a href=\"https://www.health.gov.au/initiatives-and-programs/covid-19-vaccines/information-for-covid-19-vaccination-providers/covid-19-vaccine-clinical-considerations#astrazeneca-excess-dose-policy-\" target=\"_blank\" rel=\"noreferrer noopener\">managing AstraZeneca excess doses</a>. This is for general practice, GP-led Respiratory Clinics and Aboriginal Community Controlled Health Services.</p>\n<p>Queensland Health has amended the relevant information and forms on the <a href=\"https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/novel-coronavirus-qld-clinicians/covid-19-vaccination-information-for-healthcare-workers\">COVID-19 vaccination information for healthcare workers website</a>\nto reflect the changes and assist HHS vaccination clinics. Please visit the link above to access these updated forms, including:</p>\n<ul><li>COVID-19 Additional and Temporary Pre-Vaccination Screening Questions</li><li>COVID-19 Patient Information Sheet (Patient Resource)</li><li>COVID-19 Vaccination Clinician Decision Support Guide</li><li>COVID-19 Adverse Event Following Immunisation (AEFI) Reporting Form. </li></ul>\n<p>Please note that new clinical information and data is being released and the above advice will be amended as required.</p>',NULL,NULL,NULL),(4743,153351,1,'2021-04-29 01:49:22','2021-04-29 01:49:22','166883ee-c221-48f5-b9a3-bb90951d981a','<p><strong>This year’s Medical Mums campaign is urging parents and carers to check in with their GP to ensure childhood vaccinations are up-to-date.</strong></p>\n<p>In 2021, as the world focuses on critically important new vaccines to protect against COVID-19, there remains a need to ensure routine childhood vaccinations are not missed so all kids have the best protection from disease. </p>\n<p>Globally, many children <a href=\"https://data.unicef.org/resources/immunization-coverage-estimates-data-visualization/\">have not been vaccinated during the pandemic</a>, leaving them at risk of serious diseases like measles and polio. Rapidly circulating misinformation around the topic of vaccination adds to this threat. </p>\n<p>Within the North Brisbane and Moreton Bay region, childhood immunisation rates remain high and the Medical Mums campaign aims to keep it this way, with the message not to neglect immunisation requirements.</p>\n<p>Vaccinations are due at 2, 4, 6, 12, 18 months and 4 years old and skipping or delaying any of these means that children are vulnerable to disease. However, if a child hasn’t been vaccinated or has missed a vaccination it’s easy to catch up—just speak to a GP, who can also answer any questions or address any hesitancy that parents might have. </p>\n<p>The Medical Mums campaign, which runs until 23 May, was launched to coincide with World Immunisation Week, celebrated every year in the last week of April.</p>\n<p>Using the theme ‘Vaccines bring us closer’, World Immunisation Week 2021 urges greater engagement around immunisation globally to promote the importance of vaccination in bringing people together, and improving the health and wellbeing of everyone.</p>\n<p>The Medical Mums campaign is currently rolling out a series of short animations across digital platforms, featuring some cute parents, their kids and their family doctor. <br /></p>\n\n<p>For more information, to download a poster to display in your practice, or to view the animations visit <a href=\"http://www.medicalmums.com.au\">www.medicalmums.com.au</a>. </p>',NULL,NULL,NULL),(4744,153353,1,'2021-04-29 01:51:31','2021-04-29 01:51:31','52551809-ad11-4924-b16d-d8885567a153','<p><strong>This year’s Medical Mums campaign is urging parents and carers to check in with their GP to ensure childhood vaccinations are up-to-date.</strong></p>\n<p>In 2021, as the world focuses on critically important new vaccines to protect against COVID-19, there remains a need to ensure routine childhood vaccinations are not missed so all kids have the best protection from certain diseases. </p>\n<p>Globally, many children <a href=\"https://data.unicef.org/resources/immunization-coverage-estimates-data-visualization/\">have not been vaccinated during the pandemic</a>, leaving them at risk of serious diseases like measles and polio. Rapidly circulating misinformation around the topic of vaccination adds to this threat. </p>\n<p>Within the North Brisbane and Moreton Bay region, childhood immunisation rates remain high and the Medical Mums campaign aims to keep it this way, with the message not to neglect immunisation requirements.</p>\n<p>Vaccinations are due at 2, 4, 6, 12, 18 months and 4 years old and skipping or delaying any of these means that children are vulnerable to disease. However, if a child hasn’t been vaccinated or has missed a vaccination it’s easy to catch up—just speak to a GP, who can also answer any questions or address any hesitancy that parents might have. </p>\n<p>The Medical Mums campaign, which runs until 23 May, was launched to coincide with World Immunisation Week, celebrated every year in the last week of April.</p>\n<p>Using the theme ‘Vaccines bring us closer’, World Immunisation Week 2021 urges greater engagement around immunisation globally to promote the importance of vaccination in bringing people together, and improving the health and wellbeing of everyone.</p>\n<p>The Medical Mums campaign is currently rolling out a series of short animations across digital platforms, featuring some cute parents, their kids and their family doctor. <br /></p>\n<p>For more information, to download a poster to display in your practice, or to view the animations visit <a href=\"http://www.medicalmums.com.au\">www.medicalmums.com.au</a>. </p>',NULL,NULL,NULL),(4745,153358,1,'2021-04-29 02:31:15','2021-04-29 02:31:15','270e5c71-abd4-489d-a2e2-ec3c4137318f','<p><strong>This year’s Medical Mums campaign is urging parents and carers to check in with their GP to ensure childhood vaccinations are up-to-date.</strong></p>\n<p>In 2021, as the world focuses on critically important new vaccines to protect against COVID-19, there remains a need to ensure routine childhood vaccinations are not missed so all kids have the best protection from certain diseases. </p>\n<p>Globally, many children <a href=\"https://data.unicef.org/resources/immunization-coverage-estimates-data-visualization/\">have not been vaccinated during the pandemic</a>, leaving them at risk of serious diseases like measles and polio. Rapidly circulating misinformation around the topic of vaccination adds to this threat. </p>\n<p>Within the North Brisbane and Moreton Bay region, childhood immunisation rates remain high and the Medical Mums campaign aims to keep it this way, with the message not to neglect immunisation requirements.</p>\n<p>Vaccinations are due at 2, 4, 6, 12, 18 months and 4 years old and skipping or delaying any of these means that children are vulnerable to disease. However, if a child hasn’t been vaccinated or has missed a vaccination it’s easy to catch up—just speak to a GP, who can also answer any questions or address any hesitancy that parents might have. </p>\n<p>The Medical Mums campaign, which runs until 23 May, was launched to coincide with World Immunisation Week, celebrated every year in the last week of April.</p>\n<p>Using the theme ‘Vaccines bring us closer’, World Immunisation Week 2021 urges greater engagement around immunisation globally to promote the importance of vaccination in bringing people together, and improving the health and wellbeing of everyone.</p>\n<p>The Medical Mums campaign is currently rolling out a series of short animations across digital platforms, featuring some cute parents, their kids and their family doctor. <br /></p>\n<p>For more information, to download a poster to display in your practice, or to view the animations visit <a href=\"http://www.medicalmums.com.au\">www.medicalmums.com.au</a>. </p>',NULL,NULL,NULL),(4754,154025,1,'2021-05-04 03:55:14','2021-05-04 03:55:14','73d07efc-de29-4897-93f5-c0209a1c23d8','<p><strong>This year’s Heart Week, that runs from 3-9 May 2021, presents an opportunity for healthcare professionals to engage with patients about their risk of developing cardiovascular disease (CVD). </strong> </p>\n<p>Heart Foundation Senior Heart Health Coordinator Andrea Love, said it is vital to prioritise heart health this week and every week. </p>\n<p>“76,500 CVD-related events could be prevented with a heart health check,” Ms Love said. <br /></p>\n\n<p>The Heart Foundation’s focus this Heart Week is on supporting health professionals to deliver more Heart Health Checks to eligible patients, a vital step to empower people to look after their heart health. </p>\n<p>“Within general practice the Heart Health Check is a relative new item number and takes about 20 minutes to complete,” Ms Love said. </p>\n<p>From 1 April 2019, two MBS items were introduced to allow GPs and medical practitioners (other than a specialist of consultant physicians) to conduct a heart health check. </p>\n<p>Ms Love said the COVID-19 pandemic had made people more aware of how important health is—and makes a case for the prevention of chronic disease. </p>\n<p>“People who live with cardiovascular disease have increased vulnerability to severe complications of COVID-19 and the issues we had (during the height of the pandemic) were people avoiding regular consultations.” </p>\n<p>“Now we have the vaccine rollout and people are coming into their GPs to be vaccinated. They could also ask about a heart health check in order to maximise on visits to primary care.” </p>\n<p>On Wednesday 5 May, the Heart Foundation will host the Heart Week webinar, <em>Driving Best Practice CVD Prevention in a Post-COVID World</em>. </p>\n<p>Ms Love said the webinar would be relevant to all clinicians. </p>\n<p>“We have a really great panel and the main topic will be how COVID-19 has impacted CVD health and the strategies that complement the CVD risk approach,” she said. </p>\n<p>One of the complementary strategies that GPs are encouraged to talk to at-risk patients about, is the <a href=\"http://www.myhealthforlife.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>My health for life</em> program,</a> designed to help Queenslanders stay well and lessen their risk of developing conditions such as type 2 diabetes, heart disease, stroke, high cholesterol and high blood pressure. </p>\n<p>Ms Love said <em>My health for life</em> offers patients a lifestyle-based intervention that complements other therapies that their clinicians might suggest. </p>\n<p>For more information on the Heart Foundation webinar, visit the <a href=\"https://heartfoundation-au.zoom.us/webinar/register/5916189736296/WN_Nl-0JVlBSkCU72j7sNBttA\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom registration page</a>. </p>\n<p>On Thursday 13 May, the PHN is also hosting a CVD-focused quality improvement webinar<em>,</em> Cardiovascular Disease in Primary Care, for practice staff. For more information, <a href=\"https://brisbanenorthphn.org.au/events/quality-improvement-focus-cardiovascular-disease-in-primary-care\" target=\"_blank\" rel=\"noreferrer noopener\">visit the PHN website</a>. </p>\n<p>Health professionals can download the Heart Foundation’s Heart Health Check Toolkit <a href=\"https://www.heartfoundation.org.au/Bundles/Heart-Health-Check-Toolkit/\" target=\"_blank\" rel=\"noreferrer noopener\">from their website</a>. </p>',NULL,NULL,NULL),(4755,154027,1,'2021-05-04 03:55:14','2021-05-04 03:55:14','da65ba27-102c-4649-be52-6ac28fd36351','<p><strong>This year’s Heart Week, that runs from 3-9 May 2021, presents an opportunity for healthcare professionals to engage with patients about their risk of developing cardiovascular disease (CVD). </strong> </p>\n<p>Heart Foundation Senior Heart Health Coordinator Andrea Love, said it is vital to prioritise heart health this week and every week. </p>\n<p>“76,500 CVD-related events could be prevented with a heart health check,” Ms Love said. <br /></p>\n\n<p>The Heart Foundation’s focus this Heart Week is on supporting health professionals to deliver more Heart Health Checks to eligible patients, a vital step to empower people to look after their heart health. </p>\n<p>“Within general practice the Heart Health Check is a relative new item number and takes about 20 minutes to complete,” Ms Love said. </p>\n<p>From 1 April 2019, two MBS items were introduced to allow GPs and medical practitioners (other than a specialist of consultant physicians) to conduct a heart health check. </p>\n<p>Ms Love said the COVID-19 pandemic had made people more aware of how important health is—and makes a case for the prevention of chronic disease. </p>\n<p>“People who live with cardiovascular disease have increased vulnerability to severe complications of COVID-19 and the issues we had (during the height of the pandemic) were people avoiding regular consultations.” </p>\n<p>“Now we have the vaccine rollout and people are coming into their GPs to be vaccinated. They could also ask about a heart health check in order to maximise on visits to primary care.” </p>\n<p>On Wednesday 5 May, the Heart Foundation will host the Heart Week webinar, <em>Driving Best Practice CVD Prevention in a Post-COVID World</em>. </p>\n<p>Ms Love said the webinar would be relevant to all clinicians. </p>\n<p>“We have a really great panel and the main topic will be how COVID-19 has impacted CVD health and the strategies that complement the CVD risk approach,” she said. </p>\n<p>One of the complementary strategies that GPs are encouraged to talk to at-risk patients about, is the <a href=\"http://www.myhealthforlife.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>My health for life</em> program,</a> designed to help Queenslanders stay well and lessen their risk of developing conditions such as type 2 diabetes, heart disease, stroke, high cholesterol and high blood pressure. </p>\n<p>Ms Love said <em>My health for life</em> offers patients a lifestyle-based intervention that complements other therapies that their clinicians might suggest. </p>\n<p>For more information on the Heart Foundation webinar, visit the <a href=\"https://heartfoundation-au.zoom.us/webinar/register/5916189736296/WN_Nl-0JVlBSkCU72j7sNBttA\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom registration page</a>. </p>\n<p>On Thursday 13 May, the PHN is also hosting a CVD-focused quality improvement webinar<em>,</em> Cardiovascular Disease in Primary Care, for practice staff. For more information, <a href=\"https://brisbanenorthphn.org.au/events/quality-improvement-focus-cardiovascular-disease-in-primary-care\" target=\"_blank\" rel=\"noreferrer noopener\">visit the PHN website</a>. </p>\n<p>Health professionals can download the Heart Foundation’s Heart Health Check Toolkit <a href=\"https://www.heartfoundation.org.au/Bundles/Heart-Health-Check-Toolkit/\" target=\"_blank\" rel=\"noreferrer noopener\">from their website</a>. </p>',NULL,NULL,NULL),(4756,154029,1,'2021-05-04 03:55:17','2021-05-04 03:55:17','22c7033c-ac95-4b5c-8ad7-d27c46938e6a','<p><strong>This year’s Heart Week, that runs from 3-9 May 2021, presents an opportunity for healthcare professionals to engage with patients about their risk of developing cardiovascular disease (CVD). </strong> </p>\n<p>Heart Foundation Senior Heart Health Coordinator Andrea Love, said it is vital to prioritise heart health this week and every week. </p>\n<p>“76,500 CVD-related events could be prevented with a heart health check,” Ms Love said. <br /></p>\n\n<p>The Heart Foundation’s focus this Heart Week is on supporting health professionals to deliver more Heart Health Checks to eligible patients, a vital step to empower people to look after their heart health. </p>\n<p>“Within general practice the Heart Health Check is a relative new item number and takes about 20 minutes to complete,” Ms Love said. </p>\n<p>From 1 April 2019, two MBS items were introduced to allow GPs and medical practitioners (other than a specialist of consultant physicians) to conduct a heart health check. </p>\n<p>Ms Love said the COVID-19 pandemic had made people more aware of how important health is—and makes a case for the prevention of chronic disease. </p>\n<p>“People who live with cardiovascular disease have increased vulnerability to severe complications of COVID-19 and the issues we had (during the height of the pandemic) were people avoiding regular consultations.” </p>\n<p>“Now we have the vaccine rollout and people are coming into their GPs to be vaccinated. They could also ask about a heart health check in order to maximise on visits to primary care.” </p>\n<p>On Wednesday 5 May, the Heart Foundation will host the Heart Week webinar, <em>Driving Best Practice CVD Prevention in a Post-COVID World</em>. </p>\n<p>Ms Love said the webinar would be relevant to all clinicians. </p>\n<p>“We have a really great panel and the main topic will be how COVID-19 has impacted CVD health and the strategies that complement the CVD risk approach,” she said. </p>\n<p>One of the complementary strategies that GPs are encouraged to talk to at-risk patients about, is the <a href=\"http://www.myhealthforlife.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>My health for life</em> program,</a> designed to help Queenslanders stay well and lessen their risk of developing conditions such as type 2 diabetes, heart disease, stroke, high cholesterol and high blood pressure. </p>\n<p>Ms Love said <em>My health for life</em> offers patients a lifestyle-based intervention that complements other therapies that their clinicians might suggest. </p>\n<p>For more information on the Heart Foundation webinar, visit the <a href=\"https://heartfoundation-au.zoom.us/webinar/register/5916189736296/WN_Nl-0JVlBSkCU72j7sNBttA\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom registration page</a>. </p>\n<p>On Thursday 13 May, the PHN is also hosting a CVD-focused quality improvement webinar<em>,</em> Cardiovascular Disease in Primary Care, for practice staff. For more information, <a href=\"https://brisbanenorthphn.org.au/events/quality-improvement-focus-cardiovascular-disease-in-primary-care\" target=\"_blank\" rel=\"noreferrer noopener\">visit the PHN website</a>. </p>\n<p>Health professionals can download the Heart Foundation’s Heart Health Check Toolkit <a href=\"https://www.heartfoundation.org.au/Bundles/Heart-Health-Check-Toolkit/\" target=\"_blank\" rel=\"noreferrer noopener\">from their website</a>. </p>',NULL,NULL,NULL),(4757,154032,1,'2021-05-04 03:59:16','2021-05-04 03:59:16','71697b56-599e-42c5-b41e-ac8320f0beae','<p><strong>This year’s Heart Week, that runs from 3-9 May 2021, presents an opportunity for healthcare professionals to engage with patients about their risk of developing cardiovascular disease (CVD). </strong> </p>\n<p>Heart Foundation Senior Heart Health Coordinator Andrea Love, said it is vital to prioritise heart health this week and every week. </p>\n<p>“76,500 CVD-related events could be prevented with a heart health check,” Ms Love said. <br /></p>\n\n<p>The Heart Foundation’s focus this Heart Week is on supporting health professionals to deliver more Heart Health Checks to eligible patients, a vital step to empower people to look after their heart health. </p>\n<p>“Within general practice the Heart Health Check is a relative new item number and takes about 20 minutes to complete,” Ms Love said. </p>\n<p>From 1 April 2019, two MBS items were introduced to allow GPs and medical practitioners (other than a specialist of consultant physicians) to conduct a heart health check. </p>\n<p>Ms Love said the COVID-19 pandemic had made people more aware of how important health is—and makes a case for the prevention of chronic disease. </p>\n<p>“People who live with cardiovascular disease have increased vulnerability to severe complications of COVID-19 and the issues we had (during the height of the pandemic) were people avoiding regular consultations.” </p>\n<p>“Now we have the vaccine rollout and people are coming into their GPs to be vaccinated. They could also ask about a heart health check in order to maximise on visits to primary care.” </p>\n<p>On Wednesday 5 May, the Heart Foundation will host the Heart Week webinar, <em>Driving Best Practice CVD Prevention in a Post-COVID World</em>. </p>\n<p>Ms Love said the webinar would be relevant to all clinicians. </p>\n<p>“We have a really great panel and the main topic will be how COVID-19 has impacted CVD health and the strategies that complement the CVD risk approach,” she said. </p>\n<p>One of the complementary strategies that GPs are encouraged to talk to at-risk patients about, is the <a href=\"http://www.myhealthforlife.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>My health for life</em> program,</a> designed to help Queenslanders stay well and lessen their risk of developing conditions such as type 2 diabetes, heart disease, stroke, high cholesterol and high blood pressure. </p>\n<p>Ms Love said <em>My health for life</em> offers patients a lifestyle-based intervention that complements other therapies that their clinicians might suggest. </p>\n<p>For more information on the Heart Foundation webinar, visit the <a href=\"https://heartfoundation-au.zoom.us/webinar/register/5916189736296/WN_Nl-0JVlBSkCU72j7sNBttA\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom registration page</a>. </p>\n<p>On Thursday 13 May, the PHN is also hosting a CVD-focused quality improvement webinar<em>,</em> Cardiovascular Disease in Primary Care, for practice staff. For more information, <a href=\"https://brisbanenorthphn.org.au/events/quality-improvement-focus-cardiovascular-disease-in-primary-care\" target=\"_blank\" rel=\"noreferrer noopener\">visit the PHN website</a>. </p>\n<p>Health professionals can download the Heart Foundation’s Heart Health Check Toolkit <a href=\"https://www.heartfoundation.org.au/Bundles/Heart-Health-Check-Toolkit/\" target=\"_blank\" rel=\"noreferrer noopener\">from their website</a>. </p>',NULL,NULL,NULL),(4759,154035,1,'2021-05-04 04:00:20','2021-05-04 04:00:20','1c4284a1-f871-4aaf-9d5c-554bb39357ad','<p><strong>This year’s Heart Week, that runs from 3-9 May 2021, presents an opportunity for healthcare professionals to engage with patients about their risk of developing cardiovascular disease (CVD). </strong> </p>\n<p>Heart Foundation Senior Heart Health Coordinator Andrea Love, said it is vital to prioritise heart health this week and every week. </p>\n<p>“76,500 CVD-related events could be prevented with a heart health check,” Ms Love said. <br /></p>\n\n<p>The Heart Foundation’s focus this Heart Week is on supporting health professionals to deliver more Heart Health Checks to eligible patients, a vital step to empower people to look after their heart health. </p>\n<p>“Within general practice the Heart Health Check is a relative new item number and takes about 20 minutes to complete,” Ms Love said. </p>\n<p>From 1 April 2019, two MBS items were introduced to allow GPs and medical practitioners (other than a specialist of consultant physicians) to conduct a heart health check. </p>\n<p>Ms Love said the COVID-19 pandemic had made people more aware of how important health is—and makes a case for the prevention of chronic disease. </p>\n<p>“People who live with cardiovascular disease have increased vulnerability to severe complications of COVID-19 and the issues we had (during the height of the pandemic) were people avoiding regular consultations.” </p>\n<p>“Now we have the vaccine rollout and people are coming into their GPs to be vaccinated. They could also ask about a heart health check in order to maximise on visits to primary care.” </p>\n<p>On Wednesday 5 May, the Heart Foundation will host the Heart Week webinar, <em>Driving Best Practice CVD Prevention in a Post-COVID World</em>. </p>\n<p>Ms Love said the webinar would be relevant to all clinicians. </p>\n<p>“We have a really great panel and the main topic will be how COVID-19 has impacted CVD health and the strategies that complement the CVD risk approach,” she said. </p>\n<p>One of the complementary strategies that GPs are encouraged to talk to at-risk patients about, is the <a href=\"http://www.myhealthforlife.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>My health for life</em> program,</a> designed to help Queenslanders stay well and lessen their risk of developing conditions such as type 2 diabetes, heart disease, stroke, high cholesterol and high blood pressure. </p>\n<p>Ms Love said <em>My health for life</em> offers patients a lifestyle-based intervention that complements other therapies that their clinicians might suggest. </p>\n<p>For more information on the Heart Foundation webinar, visit the <a href=\"https://heartfoundation-au.zoom.us/webinar/register/5916189736296/WN_Nl-0JVlBSkCU72j7sNBttA\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom registration page</a>. </p>\n<p>On Thursday 13 May, the PHN is also hosting a CVD-focused quality improvement webinar<em>,</em> Cardiovascular Disease in Primary Care, for practice staff. For more information, <a href=\"https://brisbanenorthphn.org.au/events/quality-improvement-focus-cardiovascular-disease-in-primary-care\" target=\"_blank\" rel=\"noreferrer noopener\">visit the PHN website</a>. </p>\n<p>Health professionals can download the Heart Foundation’s Heart Health Check Toolkit <a href=\"https://www.heartfoundation.org.au/Bundles/Heart-Health-Check-Toolkit/\" target=\"_blank\" rel=\"noreferrer noopener\">from their website</a>. </p>',NULL,NULL,NULL),(4760,154037,1,'2021-05-04 04:00:20','2021-05-04 04:00:20','601b8ee2-3dda-46aa-9321-44c51dd3fb5a','<p><strong>This year’s Heart Week, that runs from 3-9 May 2021, presents an opportunity for healthcare professionals to engage with patients about their risk of developing cardiovascular disease (CVD). </strong> </p>\n<p>Heart Foundation Senior Heart Health Coordinator Andrea Love, said it is vital to prioritise heart health this week and every week. </p>\n<p>“76,500 CVD-related events could be prevented with a heart health check,” Ms Love said. <br /></p>\n\n<p>The Heart Foundation’s focus this Heart Week is on supporting health professionals to deliver more Heart Health Checks to eligible patients, a vital step to empower people to look after their heart health. </p>\n<p>“Within general practice the Heart Health Check is a relative new item number and takes about 20 minutes to complete,” Ms Love said. </p>\n<p>From 1 April 2019, two MBS items were introduced to allow GPs and medical practitioners (other than a specialist of consultant physicians) to conduct a heart health check. </p>\n<p>Ms Love said the COVID-19 pandemic had made people more aware of how important health is—and makes a case for the prevention of chronic disease. </p>\n<p>“People who live with cardiovascular disease have increased vulnerability to severe complications of COVID-19 and the issues we had (during the height of the pandemic) were people avoiding regular consultations.” </p>\n<p>“Now we have the vaccine rollout and people are coming into their GPs to be vaccinated. They could also ask about a heart health check in order to maximise on visits to primary care.” </p>\n<p>On Wednesday 5 May, the Heart Foundation will host the Heart Week webinar, <em>Driving Best Practice CVD Prevention in a Post-COVID World</em>. </p>\n<p>Ms Love said the webinar would be relevant to all clinicians. </p>\n<p>“We have a really great panel and the main topic will be how COVID-19 has impacted CVD health and the strategies that complement the CVD risk approach,” she said. </p>\n<p>One of the complementary strategies that GPs are encouraged to talk to at-risk patients about, is the <a href=\"http://www.myhealthforlife.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>My health for life</em> program,</a> designed to help Queenslanders stay well and lessen their risk of developing conditions such as type 2 diabetes, heart disease, stroke, high cholesterol and high blood pressure. </p>\n<p>Ms Love said <em>My health for life</em> offers patients a lifestyle-based intervention that complements other therapies that their clinicians might suggest. </p>\n<p>For more information on the Heart Foundation webinar, visit the <a href=\"https://heartfoundation-au.zoom.us/webinar/register/5916189736296/WN_Nl-0JVlBSkCU72j7sNBttA\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom registration page</a>. </p>\n<p>On Thursday 13 May, the PHN is also hosting a CVD-focused quality improvement webinar<em>,</em> Cardiovascular Disease in Primary Care, for practice staff. For more information, <a href=\"https://brisbanenorthphn.org.au/events/quality-improvement-focus-cardiovascular-disease-in-primary-care\" target=\"_blank\" rel=\"noreferrer noopener\">visit the PHN website</a>. </p>\n<p>Health professionals can download the Heart Foundation’s Heart Health Check Toolkit <a href=\"https://www.heartfoundation.org.au/Bundles/Heart-Health-Check-Toolkit/\" target=\"_blank\" rel=\"noreferrer noopener\">from their website</a>. </p>',NULL,NULL,NULL),(4761,154039,1,'2021-05-04 04:00:23','2021-05-04 04:00:23','88949617-022c-4cd5-8238-6c470bd953b2','<p><strong>This year’s Heart Week, that runs from 3-9 May 2021, presents an opportunity for healthcare professionals to engage with patients about their risk of developing cardiovascular disease (CVD). </strong> </p>\n<p>Heart Foundation Senior Heart Health Coordinator Andrea Love, said it is vital to prioritise heart health this week and every week. </p>\n<p>“76,500 CVD-related events could be prevented with a heart health check,” Ms Love said. <br /></p>\n\n<p>The Heart Foundation’s focus this Heart Week is on supporting health professionals to deliver more Heart Health Checks to eligible patients, a vital step to empower people to look after their heart health. </p>\n<p>“Within general practice the Heart Health Check is a relative new item number and takes about 20 minutes to complete,” Ms Love said. </p>\n<p>From 1 April 2019, two MBS items were introduced to allow GPs and medical practitioners (other than a specialist of consultant physicians) to conduct a heart health check. </p>\n<p>Ms Love said the COVID-19 pandemic had made people more aware of how important health is—and makes a case for the prevention of chronic disease. </p>\n<p>“People who live with cardiovascular disease have increased vulnerability to severe complications of COVID-19 and the issues we had (during the height of the pandemic) were people avoiding regular consultations.” </p>\n<p>“Now we have the vaccine rollout and people are coming into their GPs to be vaccinated. They could also ask about a heart health check in order to maximise on visits to primary care.” </p>\n<p>On Wednesday 5 May, the Heart Foundation will host the Heart Week webinar, <em>Driving Best Practice CVD Prevention in a Post-COVID World</em>. </p>\n<p>Ms Love said the webinar would be relevant to all clinicians. </p>\n<p>“We have a really great panel and the main topic will be how COVID-19 has impacted CVD health and the strategies that complement the CVD risk approach,” she said. </p>\n<p>One of the complementary strategies that GPs are encouraged to talk to at-risk patients about, is the <a href=\"http://www.myhealthforlife.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>My health for life</em> program,</a> designed to help Queenslanders stay well and lessen their risk of developing conditions such as type 2 diabetes, heart disease, stroke, high cholesterol and high blood pressure. </p>\n<p>Ms Love said <em>My health for life</em> offers patients a lifestyle-based intervention that complements other therapies that their clinicians might suggest. </p>\n<p>For more information on the Heart Foundation webinar, visit the <a href=\"https://heartfoundation-au.zoom.us/webinar/register/5916189736296/WN_Nl-0JVlBSkCU72j7sNBttA\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom registration page</a>. </p>\n<p>On Thursday 13 May, the PHN is also hosting a CVD-focused quality improvement webinar<em>,</em> Cardiovascular Disease in Primary Care, for practice staff. For more information, <a href=\"https://brisbanenorthphn.org.au/events/quality-improvement-focus-cardiovascular-disease-in-primary-care\" target=\"_blank\" rel=\"noreferrer noopener\">visit the PHN website</a>. </p>\n<p>Health professionals can download the Heart Foundation’s Heart Health Check Toolkit <a href=\"https://www.heartfoundation.org.au/Bundles/Heart-Health-Check-Toolkit/\" target=\"_blank\" rel=\"noreferrer noopener\">from their website</a>. </p>',NULL,NULL,NULL),(4766,154047,1,'2021-05-04 04:02:34','2021-05-04 04:02:34','c1956495-ffca-4f02-a5c5-398658c2a7d7','<p><strong>Dr Jim Rowan-Parry recently spoke to the PHN’s Digital Health Officers about his experience using GP Smart Referrals software, introduced within Queensland general practices during 2020.</strong> </p>\n<p>GP Smart Referrals allows general practices to send referrals electronically through to Metro North Hospital and Health Service. </p>\n<p>This enables faster, streamlined management and less double handling of referrals across our health service. </p>\n<p>Dr Rowan Parry, a GP at Medical Matters in Murrumba Downs, had adapted quickly to using GP Smart Referrals, and said it was intuitive and allowed him to more efficiently process referrals. <br /></p>\n\n<p>“Once you are comfortable with the layout it becomes very easy to know where the important bits are and where to add the information you are trying to communicate,” said Dr Rowan-Parry. </p>\n<p>“It has helpful prompts as to what information should be included in the referral,” he said. </p>\n<p>“GP Smart Referrals boasts an improved ability to attach pictures and ECGs to referrals. It also has a helpful feature to park a referral if I’m waiting for more information prior to sending it.” </p>\n<p>Dr Rowan-Parry said that he is able to identify the specialist and hospital that matches the condition he is referring for; a function that saves him time but also means that patient referrals are handled more efficiently. </p>\n<p>Dr Rowan-Parry also had a helpful hint for any new uses of GP Smart Referrals. </p>\n<p>“Don’t open another patient’s notes midway through a referral as it confuses the software,” he said. </p>\n<p>“If you do, when the prompt box tells you it is going to close (the initial patient’s record) as it recognises you’re on the wrong patient, switch to the correct patient again and select cancel, you can then continue to work on the referral without losing your prior work.” </p>\n<p>For more information or request assistance using GP Smart Referrals contact the PHN’s Digital Health Officers via <a href=\"mailto:GPSR@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">GPSR@brisbanenorthphn.org.au</a>. </p>\n',NULL,NULL,NULL),(4767,154049,1,'2021-05-04 04:02:34','2021-05-04 04:02:34','19f67a0d-ed4e-484e-95d7-1e9c9db0bd0e','<p><strong>Dr Jim Rowan-Parry recently spoke to the PHN’s Digital Health Officers about his experience using GP Smart Referrals software, introduced within Queensland general practices during 2020.</strong> </p>\n<p>GP Smart Referrals allows general practices to send referrals electronically through to Metro North Hospital and Health Service. </p>\n<p>This enables faster, streamlined management and less double handling of referrals across our health service. </p>\n<p>Dr Rowan Parry, a GP at Medical Matters in Murrumba Downs, had adapted quickly to using GP Smart Referrals, and said it was intuitive and allowed him to more efficiently process referrals. <br /></p>\n\n<p>“Once you are comfortable with the layout it becomes very easy to know where the important bits are and where to add the information you are trying to communicate,” said Dr Rowan-Parry. </p>\n<p>“It has helpful prompts as to what information should be included in the referral,” he said. </p>\n<p>“GP Smart Referrals boasts an improved ability to attach pictures and ECGs to referrals. It also has a helpful feature to park a referral if I’m waiting for more information prior to sending it.” </p>\n<p>Dr Rowan-Parry said that he is able to identify the specialist and hospital that matches the condition he is referring for; a function that saves him time but also means that patient referrals are handled more efficiently. </p>\n<p>Dr Rowan-Parry also had a helpful hint for any new uses of GP Smart Referrals. </p>\n<p>“Don’t open another patient’s notes midway through a referral as it confuses the software,” he said. </p>\n<p>“If you do, when the prompt box tells you it is going to close (the initial patient’s record) as it recognises you’re on the wrong patient, switch to the correct patient again and select cancel, you can then continue to work on the referral without losing your prior work.” </p>\n<p>For more information or request assistance using GP Smart Referrals contact the PHN’s Digital Health Officers via <a href=\"mailto:GPSR@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">GPSR@brisbanenorthphn.org.au</a>. </p>\n',NULL,NULL,NULL),(4768,154051,1,'2021-05-04 04:02:37','2021-05-04 04:02:37','81c65f29-0855-4aed-91d7-10d4c0e8dd4c','<p><strong>Dr Jim Rowan-Parry recently spoke to the PHN’s Digital Health Officers about his experience using GP Smart Referrals software, introduced within Queensland general practices during 2020.</strong> </p>\n<p>GP Smart Referrals allows general practices to send referrals electronically through to Metro North Hospital and Health Service. </p>\n<p>This enables faster, streamlined management and less double handling of referrals across our health service. </p>\n<p>Dr Rowan Parry, a GP at Medical Matters in Murrumba Downs, had adapted quickly to using GP Smart Referrals, and said it was intuitive and allowed him to more efficiently process referrals. <br /></p>\n\n<p>“Once you are comfortable with the layout it becomes very easy to know where the important bits are and where to add the information you are trying to communicate,” said Dr Rowan-Parry. </p>\n<p>“It has helpful prompts as to what information should be included in the referral,” he said. </p>\n<p>“GP Smart Referrals boasts an improved ability to attach pictures and ECGs to referrals. It also has a helpful feature to park a referral if I’m waiting for more information prior to sending it.” </p>\n<p>Dr Rowan-Parry said that he is able to identify the specialist and hospital that matches the condition he is referring for; a function that saves him time but also means that patient referrals are handled more efficiently. </p>\n<p>Dr Rowan-Parry also had a helpful hint for any new uses of GP Smart Referrals. </p>\n<p>“Don’t open another patient’s notes midway through a referral as it confuses the software,” he said. </p>\n<p>“If you do, when the prompt box tells you it is going to close (the initial patient’s record) as it recognises you’re on the wrong patient, switch to the correct patient again and select cancel, you can then continue to work on the referral without losing your prior work.” </p>\n<p>For more information or request assistance using GP Smart Referrals contact the PHN’s Digital Health Officers via <a href=\"mailto:GPSR@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">GPSR@brisbanenorthphn.org.au</a>. </p>\n',NULL,NULL,NULL),(4769,154053,1,'2021-05-04 04:05:11','2021-05-04 04:05:11','36ba9591-bbf4-4b19-9618-6a0a591f1cfa','<p><strong>This year’s Heart Week, that runs from 3-9 May 2021, presents an opportunity for healthcare professionals to engage with patients about their risk of developing cardiovascular disease (CVD). </strong> </p>\n<p>Heart Foundation Senior Heart Health Coordinator Andrea Love, said it is vital to prioritise heart health this week and every week. </p>\n<p>“76,500 CVD-related events could be prevented with a heart health check,” Ms Love said. <br /></p>\n\n<p>The Heart Foundation’s focus this Heart Week is on supporting health professionals to deliver more Heart Health Checks to eligible patients, a vital step to empower people to look after their heart health. </p>\n<p>“Within general practice the Heart Health Check is a relative new item number and takes about 20 minutes to complete,” Ms Love said. </p>\n<p>From 1 April 2019, two MBS items were introduced to allow GPs and medical practitioners (other than a specialist of consultant physicians) to conduct a heart health check. </p>\n<p>Ms Love said the COVID-19 pandemic had made people more aware of how important health is—and makes a case for the prevention of chronic disease. </p>\n<p>“People who live with cardiovascular disease have increased vulnerability to severe complications of COVID-19 and the issues we had (during the height of the pandemic) were people avoiding regular consultations.” </p>\n<p>“Now we have the vaccine rollout and people are coming into their GPs to be vaccinated. They could also ask about a heart health check in order to maximise on visits to primary care.” </p>\n<p>On Wednesday 5 May, the Heart Foundation will host the Heart Week webinar, <em>Driving Best Practice CVD Prevention in a Post-COVID World</em>. </p>\n<p>Ms Love said the webinar would be relevant to all clinicians. </p>\n<p>“We have a really great panel and the main topic will be how COVID-19 has impacted CVD health and the strategies that complement the CVD risk approach,” she said. </p>\n<p>One of the complementary strategies that GPs are encouraged to talk to at-risk patients about, is the <a href=\"http://www.myhealthforlife.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>My health for life</em> program,</a> designed to help Queenslanders stay well and lessen their risk of developing conditions such as type 2 diabetes, heart disease, stroke, high cholesterol and high blood pressure. </p>\n<p>Ms Love said <em>My health for life</em> offers patients a lifestyle-based intervention that complements other therapies that their clinicians might suggest. </p>\n<p>For more information on the Heart Foundation webinar, visit the <a href=\"https://heartfoundation-au.zoom.us/webinar/register/5916189736296/WN_Nl-0JVlBSkCU72j7sNBttA\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom registration page</a>. </p>\n<p>On Thursday 13 May, the PHN is also hosting a CVD-focused quality improvement webinar<em>,</em> Cardiovascular Disease in Primary Care, for practice staff. For more information, <a href=\"https://brisbanenorthphn.org.au/events/quality-improvement-focus-cardiovascular-disease-in-primary-care\" target=\"_blank\" rel=\"noreferrer noopener\">visit the PHN website</a>. </p>\n<p>Health professionals can download the Heart Foundation’s Heart Health Check Toolkit <a href=\"https://www.heartfoundation.org.au/Bundles/Heart-Health-Check-Toolkit/\" target=\"_blank\" rel=\"noreferrer noopener\">from their website</a>. </p>',NULL,NULL,NULL),(4771,154060,1,'2021-05-04 05:32:10','2021-05-04 05:32:10','1ca5199f-df29-411e-9d06-33c55d37bf97','<p><strong>Dr Jim Rowan-Parry recently spoke to the PHN’s Digital Health Officers about his experience using GP Smart Referrals software, introduced within Queensland general practices during 2020.</strong> </p>\n<p>GP Smart Referrals allows general practices to send referrals electronically through to Metro North Hospital and Health Service. </p>\n<p>This enables faster, streamlined management and less double handling of referrals across our health service. </p>\n<p>Dr Rowan Parry, a GP at Medical Matters in Murrumba Downs, had adapted quickly to using GP Smart Referrals, and said it was intuitive and allowed him to more efficiently process referrals. <br /></p>\n<p>“Once you are comfortable with the layout it becomes very easy to know where the important bits are and where to add the information you are trying to communicate,” said Dr Rowan-Parry. </p>\n<p>“It has helpful prompts as to what information should be included in the referral,” he said. </p>\n<p>“GP Smart Referrals boasts an improved ability to attach pictures and ECGs to referrals. It also has a helpful feature to park a referral if I’m waiting for more information prior to sending it.” </p>\n<p>Dr Rowan-Parry said that he is able to identify the specialist and hospital that matches the condition he is referring for; a function that saves him time but also means that patient referrals are handled more efficiently. </p>\n<p>Dr Rowan-Parry also had a helpful hint for any new uses of GP Smart Referrals. </p>\n<p>“Don’t open another patient’s notes midway through a referral as it confuses the software,” he said. </p>\n<p>“If you do, when the prompt box tells you it is going to close (the initial patient’s record) as it recognises you’re on the wrong patient, switch to the correct patient again and select cancel, you can then continue to work on the referral without losing your prior work.” </p>\n<p>For more information or request assistance using GP Smart Referrals contact the PHN’s Digital Health Officers via <a href=\"mailto:GPSR@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">GPSR@brisbanenorthphn.org.au</a>. </p>\n<p><em>Pictured: Dr Jim Rowan-Parry of Medical Matters</em></p>',NULL,NULL,NULL),(4772,154062,1,'2021-05-04 05:32:10','2021-05-04 05:32:10','a802053d-0e81-43e2-8857-baf36ddb31ea','<p><strong>Dr Jim Rowan-Parry recently spoke to the PHN’s Digital Health Officers about his experience using GP Smart Referrals software, introduced within Queensland general practices during 2020.</strong> </p>\n<p>GP Smart Referrals allows general practices to send referrals electronically through to Metro North Hospital and Health Service. </p>\n<p>This enables faster, streamlined management and less double handling of referrals across our health service. </p>\n<p>Dr Rowan Parry, a GP at Medical Matters in Murrumba Downs, had adapted quickly to using GP Smart Referrals, and said it was intuitive and allowed him to more efficiently process referrals. <br /></p>\n<p>“Once you are comfortable with the layout it becomes very easy to know where the important bits are and where to add the information you are trying to communicate,” said Dr Rowan-Parry. </p>\n<p>“It has helpful prompts as to what information should be included in the referral,” he said. </p>\n<p>“GP Smart Referrals boasts an improved ability to attach pictures and ECGs to referrals. It also has a helpful feature to park a referral if I’m waiting for more information prior to sending it.” </p>\n<p>Dr Rowan-Parry said that he is able to identify the specialist and hospital that matches the condition he is referring for; a function that saves him time but also means that patient referrals are handled more efficiently. </p>\n<p>Dr Rowan-Parry also had a helpful hint for any new uses of GP Smart Referrals. </p>\n<p>“Don’t open another patient’s notes midway through a referral as it confuses the software,” he said. </p>\n<p>“If you do, when the prompt box tells you it is going to close (the initial patient’s record) as it recognises you’re on the wrong patient, switch to the correct patient again and select cancel, you can then continue to work on the referral without losing your prior work.” </p>\n<p>For more information or request assistance using GP Smart Referrals contact the PHN’s Digital Health Officers via <a href=\"mailto:GPSR@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">GPSR@brisbanenorthphn.org.au</a>. </p>\n<p><em>Pictured: Dr Jim Rowan-Parry of Medical Matters</em></p>',NULL,NULL,NULL),(4773,154064,1,'2021-05-04 05:32:14','2021-05-04 05:32:14','77e696b5-2736-404f-891f-74be94e28093','<p><strong>Dr Jim Rowan-Parry recently spoke to the PHN’s Digital Health Officers about his experience using GP Smart Referrals software, introduced within Queensland general practices during 2020.</strong> </p>\n<p>GP Smart Referrals allows general practices to send referrals electronically through to Metro North Hospital and Health Service. </p>\n<p>This enables faster, streamlined management and less double handling of referrals across our health service. </p>\n<p>Dr Rowan Parry, a GP at Medical Matters in Murrumba Downs, had adapted quickly to using GP Smart Referrals, and said it was intuitive and allowed him to more efficiently process referrals. <br /></p>\n<p>“Once you are comfortable with the layout it becomes very easy to know where the important bits are and where to add the information you are trying to communicate,” said Dr Rowan-Parry. </p>\n<p>“It has helpful prompts as to what information should be included in the referral,” he said. </p>\n<p>“GP Smart Referrals boasts an improved ability to attach pictures and ECGs to referrals. It also has a helpful feature to park a referral if I’m waiting for more information prior to sending it.” </p>\n<p>Dr Rowan-Parry said that he is able to identify the specialist and hospital that matches the condition he is referring for; a function that saves him time but also means that patient referrals are handled more efficiently. </p>\n<p>Dr Rowan-Parry also had a helpful hint for any new uses of GP Smart Referrals. </p>\n<p>“Don’t open another patient’s notes midway through a referral as it confuses the software,” he said. </p>\n<p>“If you do, when the prompt box tells you it is going to close (the initial patient’s record) as it recognises you’re on the wrong patient, switch to the correct patient again and select cancel, you can then continue to work on the referral without losing your prior work.” </p>\n<p>For more information or request assistance using GP Smart Referrals contact the PHN’s Digital Health Officers via <a href=\"mailto:GPSR@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">GPSR@brisbanenorthphn.org.au</a>. </p>\n<p><em>Pictured: Dr Jim Rowan-Parry of Medical Matters</em></p>',NULL,NULL,NULL),(4775,154067,1,'2021-05-04 05:32:37','2021-05-04 23:37:47','79cdf038-692b-443e-923b-9ba87488b342','<p><strong>This year’s Heart Week, that runs from 3-9 May 2021, presents an opportunity for healthcare professionals to engage with patients about their risk of developing cardiovascular disease (CVD). </strong> </p>\n<p>The Heart Foundation’s focus this Heart Week is on supporting health professionals to deliver more Heart Health Checks to eligible patients, a vital step to empower people to look after their heart health.<br /></p>\n<p>Heart Foundation Senior Heart Health Coordinator Andrea Love, said it is vital to prioritise heart health this week and every week. </p>\n<p>“76,500 CVD-related events could be prevented with a heart health check,” Ms Love said.<br /></p>\n<p>“Within general practice the Heart Health Check is a relative new item number and takes about 20 minutes to complete,” Ms Love said. </p>\n<p>From 1 April 2019, two MBS items were introduced to allow GPs and medical practitioners (other than a specialist of consultant physicians) to conduct a heart health check. </p>\n<p>Ms Love said the COVID-19 pandemic had made people more aware of how important health is—and makes a case for the prevention of chronic disease. </p>\n<p>“People who live with cardiovascular disease have increased vulnerability to severe complications of COVID-19 and the issues we had (during the height of the pandemic) were people avoiding regular consultations.” </p>\n<p>“Now we have the vaccine rollout and people are coming into their GPs to be vaccinated. They could also ask about a heart health check in order to maximise on visits to primary care.” </p>\n<p>On Wednesday 5 May, the Heart Foundation will host the Heart Week webinar, <em>Driving Best Practice CVD Prevention in a Post-COVID World</em>. </p>\n<p>Ms Love said the webinar would be relevant to all clinicians. </p>\n<p>“We have a really great panel and the main topic will be how COVID-19 has impacted CVD health and the strategies that complement the CVD risk approach,” she said. </p>\n<p>One of the complementary strategies that GPs are encouraged to talk to at-risk patients about, is the <a href=\"http://www.myhealthforlife.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>My health for life</em> program,</a> designed to help Queenslanders stay well and lessen their risk of developing conditions such as type 2 diabetes, heart disease, stroke, high cholesterol and high blood pressure. </p>\n<p>Ms Love said <em>My health for life</em> offers patients a lifestyle-based intervention that complements other therapies that their clinicians might suggest. </p>\n<p>For more information on the Heart Foundation webinar, visit the <a href=\"https://heartfoundation-au.zoom.us/webinar/register/5916189736296/WN_Nl-0JVlBSkCU72j7sNBttA\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom registration page</a>. </p>\n\n<p>On Thursday 13 May, the PHN is hosting a complimentary quality improvement focused webinar, <em>Cardiovascular Disease in Primary Care</em>, for practice staff. Registration is essential. For more information, <a href=\"https://brisbanenorthphn.org.au/events/quality-improvement-focus-cardiovascular-disease-in-primary-care\">visit the PHN website</a>.</p> \n<p>Health professionals can download the Heart Foundation’s Heart Health Check Toolkit <a href=\"https://www.heartfoundation.org.au/Bundles/Heart-Health-Check-Toolkit/\" target=\"_blank\" rel=\"noreferrer noopener\">from their website</a>. </p>',NULL,NULL,NULL),(4776,154069,1,'2021-05-04 05:32:37','2021-05-04 05:32:37','6e43f518-4bd9-466f-9efe-8118376f1a1f','<p><strong>This year’s Heart Week, that runs from 3-9 May 2021, presents an opportunity for healthcare professionals to engage with patients about their risk of developing cardiovascular disease (CVD). </strong> </p>\n<p>Heart Foundation Senior Heart Health Coordinator Andrea Love, said it is vital to prioritise heart health this week and every week. </p>\n<p>“76,500 CVD-related events could be prevented with a heart health check,” Ms Love said. <br /></p>\n\n<p>The Heart Foundation’s focus this Heart Week is on supporting health professionals to deliver more Heart Health Checks to eligible patients, a vital step to empower people to look after their heart health. </p>\n<p>“Within general practice the Heart Health Check is a relative new item number and takes about 20 minutes to complete,” Ms Love said. </p>\n<p>From 1 April 2019, two MBS items were introduced to allow GPs and medical practitioners (other than a specialist of consultant physicians) to conduct a heart health check. </p>\n<p>Ms Love said the COVID-19 pandemic had made people more aware of how important health is—and makes a case for the prevention of chronic disease. </p>\n<p>“People who live with cardiovascular disease have increased vulnerability to severe complications of COVID-19 and the issues we had (during the height of the pandemic) were people avoiding regular consultations.” </p>\n<p>“Now we have the vaccine rollout and people are coming into their GPs to be vaccinated. They could also ask about a heart health check in order to maximise on visits to primary care.” </p>\n<p>On Wednesday 5 May, the Heart Foundation will host the Heart Week webinar, <em>Driving Best Practice CVD Prevention in a Post-COVID World</em>. </p>\n<p>Ms Love said the webinar would be relevant to all clinicians. </p>\n<p>“We have a really great panel and the main topic will be how COVID-19 has impacted CVD health and the strategies that complement the CVD risk approach,” she said. </p>\n<p>One of the complementary strategies that GPs are encouraged to talk to at-risk patients about, is the <a href=\"http://www.myhealthforlife.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>My health for life</em> program,</a> designed to help Queenslanders stay well and lessen their risk of developing conditions such as type 2 diabetes, heart disease, stroke, high cholesterol and high blood pressure. </p>\n<p>Ms Love said <em>My health for life</em> offers patients a lifestyle-based intervention that complements other therapies that their clinicians might suggest. </p>\n<p>For more information on the Heart Foundation webinar, visit the <a href=\"https://heartfoundation-au.zoom.us/webinar/register/5916189736296/WN_Nl-0JVlBSkCU72j7sNBttA\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom registration page</a>. </p>\n<p>On Thursday 13 May, the PHN is also hosting a CVD-focused quality improvement webinar<em>,</em> Cardiovascular Disease in Primary Care, for practice staff. For more information, <a href=\"https://brisbanenorthphn.org.au/events/quality-improvement-focus-cardiovascular-disease-in-primary-care\" target=\"_blank\" rel=\"noreferrer noopener\">visit the PHN website</a>. </p>\n<p>Health professionals can download the Heart Foundation’s Heart Health Check Toolkit <a href=\"https://www.heartfoundation.org.au/Bundles/Heart-Health-Check-Toolkit/\" target=\"_blank\" rel=\"noreferrer noopener\">from their website</a>. </p>',NULL,NULL,NULL),(4777,154071,1,'2021-05-04 05:32:40','2021-05-04 05:32:40','801998d4-f3e9-46e3-ba95-a71f12a6efd0','<p><strong>This year’s Heart Week, that runs from 3-9 May 2021, presents an opportunity for healthcare professionals to engage with patients about their risk of developing cardiovascular disease (CVD). </strong> </p>\n<p>Heart Foundation Senior Heart Health Coordinator Andrea Love, said it is vital to prioritise heart health this week and every week. </p>\n<p>“76,500 CVD-related events could be prevented with a heart health check,” Ms Love said. <br /></p>\n\n<p>The Heart Foundation’s focus this Heart Week is on supporting health professionals to deliver more Heart Health Checks to eligible patients, a vital step to empower people to look after their heart health. </p>\n<p>“Within general practice the Heart Health Check is a relative new item number and takes about 20 minutes to complete,” Ms Love said. </p>\n<p>From 1 April 2019, two MBS items were introduced to allow GPs and medical practitioners (other than a specialist of consultant physicians) to conduct a heart health check. </p>\n<p>Ms Love said the COVID-19 pandemic had made people more aware of how important health is—and makes a case for the prevention of chronic disease. </p>\n<p>“People who live with cardiovascular disease have increased vulnerability to severe complications of COVID-19 and the issues we had (during the height of the pandemic) were people avoiding regular consultations.” </p>\n<p>“Now we have the vaccine rollout and people are coming into their GPs to be vaccinated. They could also ask about a heart health check in order to maximise on visits to primary care.” </p>\n<p>On Wednesday 5 May, the Heart Foundation will host the Heart Week webinar, <em>Driving Best Practice CVD Prevention in a Post-COVID World</em>. </p>\n<p>Ms Love said the webinar would be relevant to all clinicians. </p>\n<p>“We have a really great panel and the main topic will be how COVID-19 has impacted CVD health and the strategies that complement the CVD risk approach,” she said. </p>\n<p>One of the complementary strategies that GPs are encouraged to talk to at-risk patients about, is the <a href=\"http://www.myhealthforlife.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>My health for life</em> program,</a> designed to help Queenslanders stay well and lessen their risk of developing conditions such as type 2 diabetes, heart disease, stroke, high cholesterol and high blood pressure. </p>\n<p>Ms Love said <em>My health for life</em> offers patients a lifestyle-based intervention that complements other therapies that their clinicians might suggest. </p>\n<p>For more information on the Heart Foundation webinar, visit the <a href=\"https://heartfoundation-au.zoom.us/webinar/register/5916189736296/WN_Nl-0JVlBSkCU72j7sNBttA\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom registration page</a>. </p>\n<p>On Thursday 13 May, the PHN is also hosting a CVD-focused quality improvement webinar<em>,</em> Cardiovascular Disease in Primary Care, for practice staff. For more information, <a href=\"https://brisbanenorthphn.org.au/events/quality-improvement-focus-cardiovascular-disease-in-primary-care\" target=\"_blank\" rel=\"noreferrer noopener\">visit the PHN website</a>. </p>\n<p>Health professionals can download the Heart Foundation’s Heart Health Check Toolkit <a href=\"https://www.heartfoundation.org.au/Bundles/Heart-Health-Check-Toolkit/\" target=\"_blank\" rel=\"noreferrer noopener\">from their website</a>. </p>',NULL,NULL,NULL),(4778,154081,1,'2021-05-04 05:45:53','2021-05-04 05:45:53','e1c6a0c5-bdde-4376-bd63-3dbdbffe3063','<p><strong>This year’s Heart Week, that runs from 3-9 May 2021, presents an opportunity for healthcare professionals to engage with patients about their risk of developing cardiovascular disease (CVD). </strong> </p>\n<p>Heart Foundation Senior Heart Health Coordinator Andrea Love, said it is vital to prioritise heart health this week and every week. </p>\n<p>“76,500 CVD-related events could be prevented with a heart health check,” Ms Love said. <br /></p>\n\n<p>The Heart Foundation’s focus this Heart Week is on supporting health professionals to deliver more Heart Health Checks to eligible patients, a vital step to empower people to look after their heart health. </p>\n<p>“Within general practice the Heart Health Check is a relative new item number and takes about 20 minutes to complete,” Ms Love said. </p>\n<p>From 1 April 2019, two MBS items were introduced to allow GPs and medical practitioners (other than a specialist of consultant physicians) to conduct a heart health check. </p>\n<p>Ms Love said the COVID-19 pandemic had made people more aware of how important health is—and makes a case for the prevention of chronic disease. </p>\n<p>“People who live with cardiovascular disease have increased vulnerability to severe complications of COVID-19 and the issues we had (during the height of the pandemic) were people avoiding regular consultations.” </p>\n<p>“Now we have the vaccine rollout and people are coming into their GPs to be vaccinated. They could also ask about a heart health check in order to maximise on visits to primary care.” </p>\n<p>On Wednesday 5 May, the Heart Foundation will host the Heart Week webinar, <em>Driving Best Practice CVD Prevention in a Post-COVID World</em>. </p>\n<p>Ms Love said the webinar would be relevant to all clinicians. </p>\n<p>“We have a really great panel and the main topic will be how COVID-19 has impacted CVD health and the strategies that complement the CVD risk approach,” she said. </p>\n<p>One of the complementary strategies that GPs are encouraged to talk to at-risk patients about, is the <a href=\"http://www.myhealthforlife.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>My health for life</em> program,</a> designed to help Queenslanders stay well and lessen their risk of developing conditions such as type 2 diabetes, heart disease, stroke, high cholesterol and high blood pressure. </p>\n<p>Ms Love said <em>My health for life</em> offers patients a lifestyle-based intervention that complements other therapies that their clinicians might suggest. </p>\n<p>For more information on the Heart Foundation webinar, visit the <a href=\"https://heartfoundation-au.zoom.us/webinar/register/5916189736296/WN_Nl-0JVlBSkCU72j7sNBttA\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom registration page</a>. </p>\n<p>On Thursday 13 May, the PHN is also hosting a CVD-focused quality improvement webinar<em>,</em> Cardiovascular Disease in Primary Care, for practice staff. For more information, <a href=\"https://brisbanenorthphn.org.au/events/quality-improvement-focus-cardiovascular-disease-in-primary-care\" target=\"_blank\" rel=\"noreferrer noopener\">visit the PHN website</a>. </p>\n<p>Health professionals can download the Heart Foundation’s Heart Health Check Toolkit <a href=\"https://www.heartfoundation.org.au/Bundles/Heart-Health-Check-Toolkit/\" target=\"_blank\" rel=\"noreferrer noopener\">from their website</a>. </p>',NULL,NULL,NULL),(4779,154083,1,'2021-05-04 05:46:03','2021-05-04 05:46:03','60d9f2ac-8a0f-45e6-ba82-76ace2c3b684','<p><strong>This year’s Heart Week, that runs from 3-9 May 2021, presents an opportunity for healthcare professionals to engage with patients about their risk of developing cardiovascular disease (CVD). </strong> </p>\n<p>Heart Foundation Senior Heart Health Coordinator Andrea Love, said it is vital to prioritise heart health this week and every week. </p>\n<p>“76,500 CVD-related events could be prevented with a heart health check,” Ms Love said. <br /></p>\n\n<p>The Heart Foundation’s focus this Heart Week is on supporting health professionals to deliver more Heart Health Checks to eligible patients, a vital step to empower people to look after their heart health. </p>\n<p>“Within general practice the Heart Health Check is a relative new item number and takes about 20 minutes to complete,” Ms Love said. </p>\n<p>From 1 April 2019, two MBS items were introduced to allow GPs and medical practitioners (other than a specialist of consultant physicians) to conduct a heart health check. </p>\n<p>Ms Love said the COVID-19 pandemic had made people more aware of how important health is—and makes a case for the prevention of chronic disease. </p>\n<p>“People who live with cardiovascular disease have increased vulnerability to severe complications of COVID-19 and the issues we had (during the height of the pandemic) were people avoiding regular consultations.” </p>\n<p>“Now we have the vaccine rollout and people are coming into their GPs to be vaccinated. They could also ask about a heart health check in order to maximise on visits to primary care.” </p>\n<p>On Wednesday 5 May, the Heart Foundation will host the Heart Week webinar, <em>Driving Best Practice CVD Prevention in a Post-COVID World</em>. </p>\n<p>Ms Love said the webinar would be relevant to all clinicians. </p>\n<p>“We have a really great panel and the main topic will be how COVID-19 has impacted CVD health and the strategies that complement the CVD risk approach,” she said. </p>\n<p>One of the complementary strategies that GPs are encouraged to talk to at-risk patients about, is the <a href=\"http://www.myhealthforlife.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>My health for life</em> program,</a> designed to help Queenslanders stay well and lessen their risk of developing conditions such as type 2 diabetes, heart disease, stroke, high cholesterol and high blood pressure. </p>\n<p>Ms Love said <em>My health for life</em> offers patients a lifestyle-based intervention that complements other therapies that their clinicians might suggest. </p>\n<p>For more information on the Heart Foundation webinar, visit the <a href=\"https://heartfoundation-au.zoom.us/webinar/register/5916189736296/WN_Nl-0JVlBSkCU72j7sNBttA\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom registration page</a>. </p>\n<p>On Thursday 13 May, the PHN is also hosting a CVD-focused quality improvement webinar<em>,</em> Cardiovascular Disease in Primary Care, for practice staff. For more information, <a href=\"https://brisbanenorthphn.org.au/events/quality-improvement-focus-cardiovascular-disease-in-primary-care\" target=\"_blank\" rel=\"noreferrer noopener\">visit the PHN website</a>. </p>\n<p>Health professionals can download the Heart Foundation’s Heart Health Check Toolkit <a href=\"https://www.heartfoundation.org.au/Bundles/Heart-Health-Check-Toolkit/\" target=\"_blank\" rel=\"noreferrer noopener\">from their website</a>. </p>',NULL,NULL,NULL),(4780,154085,1,'2021-05-04 05:46:14','2021-05-04 05:46:14','05e644dc-8875-4dfa-9428-671036ed5de7','<p><strong>Dr Jim Rowan-Parry recently spoke to the PHN’s Digital Health Officers about his experience using GP Smart Referrals software, introduced within Queensland general practices during 2020.</strong> </p>\n<p>GP Smart Referrals allows general practices to send referrals electronically through to Metro North Hospital and Health Service. </p>\n<p>This enables faster, streamlined management and less double handling of referrals across our health service. </p>\n<p>Dr Rowan Parry, a GP at Medical Matters in Murrumba Downs, had adapted quickly to using GP Smart Referrals, and said it was intuitive and allowed him to more efficiently process referrals. <br /></p>\n<p>“Once you are comfortable with the layout it becomes very easy to know where the important bits are and where to add the information you are trying to communicate,” said Dr Rowan-Parry. </p>\n<p>“It has helpful prompts as to what information should be included in the referral,” he said. </p>\n<p>“GP Smart Referrals boasts an improved ability to attach pictures and ECGs to referrals. It also has a helpful feature to park a referral if I’m waiting for more information prior to sending it.” </p>\n<p>Dr Rowan-Parry said that he is able to identify the specialist and hospital that matches the condition he is referring for; a function that saves him time but also means that patient referrals are handled more efficiently. </p>\n<p>Dr Rowan-Parry also had a helpful hint for any new uses of GP Smart Referrals. </p>\n<p>“Don’t open another patient’s notes midway through a referral as it confuses the software,” he said. </p>\n<p>“If you do, when the prompt box tells you it is going to close (the initial patient’s record) as it recognises you’re on the wrong patient, switch to the correct patient again and select cancel, you can then continue to work on the referral without losing your prior work.” </p>\n<p>For more information or request assistance using GP Smart Referrals contact the PHN’s Digital Health Officers via <a href=\"mailto:GPSR@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">GPSR@brisbanenorthphn.org.au</a>. </p>\n<p><em>Pictured: Dr Jim Rowan-Parry of Medical Matters</em></p>',NULL,NULL,NULL),(4781,154087,1,'2021-05-04 05:46:57','2021-05-04 05:46:57','e13c96ea-59cc-46a0-9fc3-6dc050f27212','<p><strong>This year’s Heart Week, that runs from 3-9 May 2021, presents an opportunity for healthcare professionals to engage with patients about their risk of developing cardiovascular disease (CVD). </strong> </p>\n<p>Heart Foundation Senior Heart Health Coordinator Andrea Love, said it is vital to prioritise heart health this week and every week. </p>\n<p>“76,500 CVD-related events could be prevented with a heart health check,” Ms Love said. <br /></p>\n\n<p>The Heart Foundation’s focus this Heart Week is on supporting health professionals to deliver more Heart Health Checks to eligible patients, a vital step to empower people to look after their heart health. </p>\n<p>“Within general practice the Heart Health Check is a relative new item number and takes about 20 minutes to complete,” Ms Love said. </p>\n<p>From 1 April 2019, two MBS items were introduced to allow GPs and medical practitioners (other than a specialist of consultant physicians) to conduct a heart health check. </p>\n<p>Ms Love said the COVID-19 pandemic had made people more aware of how important health is—and makes a case for the prevention of chronic disease. </p>\n<p>“People who live with cardiovascular disease have increased vulnerability to severe complications of COVID-19 and the issues we had (during the height of the pandemic) were people avoiding regular consultations.” </p>\n<p>“Now we have the vaccine rollout and people are coming into their GPs to be vaccinated. They could also ask about a heart health check in order to maximise on visits to primary care.” </p>\n<p>On Wednesday 5 May, the Heart Foundation will host the Heart Week webinar, <em>Driving Best Practice CVD Prevention in a Post-COVID World</em>. </p>\n<p>Ms Love said the webinar would be relevant to all clinicians. </p>\n<p>“We have a really great panel and the main topic will be how COVID-19 has impacted CVD health and the strategies that complement the CVD risk approach,” she said. </p>\n<p>One of the complementary strategies that GPs are encouraged to talk to at-risk patients about, is the <a href=\"http://www.myhealthforlife.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>My health for life</em> program,</a> designed to help Queenslanders stay well and lessen their risk of developing conditions such as type 2 diabetes, heart disease, stroke, high cholesterol and high blood pressure. </p>\n<p>Ms Love said <em>My health for life</em> offers patients a lifestyle-based intervention that complements other therapies that their clinicians might suggest. </p>\n<p>For more information on the Heart Foundation webinar, visit the <a href=\"https://heartfoundation-au.zoom.us/webinar/register/5916189736296/WN_Nl-0JVlBSkCU72j7sNBttA\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom registration page</a>. </p>\n<p>On Thursday 13 May, the PHN is also hosting a CVD-focused quality improvement webinar<em>,</em> Cardiovascular Disease in Primary Care, for practice staff. For more information, <a href=\"https://brisbanenorthphn.org.au/events/quality-improvement-focus-cardiovascular-disease-in-primary-care\" target=\"_blank\" rel=\"noreferrer noopener\">visit the PHN website</a>. </p>\n<p>Health professionals can download the Heart Foundation’s Heart Health Check Toolkit <a href=\"https://www.heartfoundation.org.au/Bundles/Heart-Health-Check-Toolkit/\" target=\"_blank\" rel=\"noreferrer noopener\">from their website</a>. </p>',NULL,NULL,NULL),(4783,154109,1,'2021-05-04 06:17:55','2021-05-04 06:17:55','f7bc0ad0-6dc3-44b4-b4ca-f0837e7d5f39','<p><strong>Dr Jim Rowan-Parry recently spoke to the PHN’s Digital Health Officers about his experience using GP Smart Referrals software, introduced within Queensland general practices during 2020.</strong> </p>\n<p>GP Smart Referrals allows general practices to send referrals electronically through to Metro North Hospital and Health Service. </p>\n<p>This enables faster, streamlined management and less double handling of referrals across our health service. </p>\n<p>Dr Rowan Parry, a GP at Medical Matters in Murrumba Downs, had adapted quickly to using GP Smart Referrals, and said it was intuitive and allowed him to more efficiently process referrals. <br /></p>\n<p>“Once you are comfortable with the layout it becomes very easy to know where the important bits are and where to add the information you are trying to communicate,” said Dr Rowan-Parry. </p>\n<p>“It has helpful prompts as to what information should be included in the referral,” he said. </p>\n<p>“GP Smart Referrals boasts an improved ability to attach pictures and ECGs to referrals. It also has a helpful feature to park a referral if I’m waiting for more information prior to sending it.” </p>\n<p>Dr Rowan-Parry said that he is able to identify the specialist and hospital that matches the condition he is referring for; a function that saves him time but also means that patient referrals are handled more efficiently. </p>\n<p>Dr Rowan-Parry also had a helpful hint for any new uses of GP Smart Referrals. </p>\n<p>“Don’t open another patient’s notes midway through a referral as it confuses the software,” he said. </p>\n<p>“If you do, when the prompt box tells you it is going to close (the initial patient’s record) as it recognises you’re on the wrong patient, switch to the correct patient again and select cancel, you can then continue to work on the referral without losing your prior work.” </p>\n<p>For more information or request assistance using GP Smart Referrals contact the PHN’s Digital Health Officers via <a href=\"mailto:GPSR@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">GPSR@brisbanenorthphn.org.au</a>. </p>\n<p><em>Pictured: Dr Jim Rowan-Parry of Medical Matters</em></p>',NULL,NULL,NULL),(4784,154111,1,'2021-05-04 06:17:55','2021-05-04 06:17:55','5276ccf8-6dc2-4271-834b-6aa2020e76b6','<p><strong>Dr Jim Rowan-Parry recently spoke to the PHN’s Digital Health Officers about his experience using GP Smart Referrals software, introduced within Queensland general practices during 2020.</strong> </p>\n<p>GP Smart Referrals allows general practices to send referrals electronically through to Metro North Hospital and Health Service. </p>\n<p>This enables faster, streamlined management and less double handling of referrals across our health service. </p>\n<p>Dr Rowan Parry, a GP at Medical Matters in Murrumba Downs, had adapted quickly to using GP Smart Referrals, and said it was intuitive and allowed him to more efficiently process referrals. <br /></p>\n<p>“Once you are comfortable with the layout it becomes very easy to know where the important bits are and where to add the information you are trying to communicate,” said Dr Rowan-Parry. </p>\n<p>“It has helpful prompts as to what information should be included in the referral,” he said. </p>\n<p>“GP Smart Referrals boasts an improved ability to attach pictures and ECGs to referrals. It also has a helpful feature to park a referral if I’m waiting for more information prior to sending it.” </p>\n<p>Dr Rowan-Parry said that he is able to identify the specialist and hospital that matches the condition he is referring for; a function that saves him time but also means that patient referrals are handled more efficiently. </p>\n<p>Dr Rowan-Parry also had a helpful hint for any new uses of GP Smart Referrals. </p>\n<p>“Don’t open another patient’s notes midway through a referral as it confuses the software,” he said. </p>\n<p>“If you do, when the prompt box tells you it is going to close (the initial patient’s record) as it recognises you’re on the wrong patient, switch to the correct patient again and select cancel, you can then continue to work on the referral without losing your prior work.” </p>\n<p>For more information or request assistance using GP Smart Referrals contact the PHN’s Digital Health Officers via <a href=\"mailto:GPSR@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">GPSR@brisbanenorthphn.org.au</a>. </p>\n<p><em>Pictured: Dr Jim Rowan-Parry of Medical Matters</em></p>',NULL,NULL,NULL),(4785,154113,1,'2021-05-04 06:17:58','2021-05-04 06:17:58','c17ff8da-00d5-4566-aa02-7d10fb3a5838','<p><strong>Dr Jim Rowan-Parry recently spoke to the PHN’s Digital Health Officers about his experience using GP Smart Referrals software, introduced within Queensland general practices during 2020.</strong> </p>\n<p>GP Smart Referrals allows general practices to send referrals electronically through to Metro North Hospital and Health Service. </p>\n<p>This enables faster, streamlined management and less double handling of referrals across our health service. </p>\n<p>Dr Rowan Parry, a GP at Medical Matters in Murrumba Downs, had adapted quickly to using GP Smart Referrals, and said it was intuitive and allowed him to more efficiently process referrals. <br /></p>\n<p>“Once you are comfortable with the layout it becomes very easy to know where the important bits are and where to add the information you are trying to communicate,” said Dr Rowan-Parry. </p>\n<p>“It has helpful prompts as to what information should be included in the referral,” he said. </p>\n<p>“GP Smart Referrals boasts an improved ability to attach pictures and ECGs to referrals. It also has a helpful feature to park a referral if I’m waiting for more information prior to sending it.” </p>\n<p>Dr Rowan-Parry said that he is able to identify the specialist and hospital that matches the condition he is referring for; a function that saves him time but also means that patient referrals are handled more efficiently. </p>\n<p>Dr Rowan-Parry also had a helpful hint for any new uses of GP Smart Referrals. </p>\n<p>“Don’t open another patient’s notes midway through a referral as it confuses the software,” he said. </p>\n<p>“If you do, when the prompt box tells you it is going to close (the initial patient’s record) as it recognises you’re on the wrong patient, switch to the correct patient again and select cancel, you can then continue to work on the referral without losing your prior work.” </p>\n<p>For more information or request assistance using GP Smart Referrals contact the PHN’s Digital Health Officers via <a href=\"mailto:GPSR@brisbanenorthphn.org.au\" target=\"_blank\" rel=\"noreferrer noopener\">GPSR@brisbanenorthphn.org.au</a>. </p>\n<p><em>Pictured: Dr Jim Rowan-Parry of Medical Matters</em></p>',NULL,NULL,NULL),(4786,154115,1,'2021-05-04 06:23:45','2021-05-04 06:23:45','8f92bdbf-1eda-4895-b231-a60c861bc911','<p><strong>This year’s Heart Week, that runs from 3-9 May 2021, presents an opportunity for healthcare professionals to engage with patients about their risk of developing cardiovascular disease (CVD). </strong> </p>\n<p>The Heart Foundation’s focus this Heart Week is on supporting health professionals to deliver more Heart Health Checks to eligible patients, a vital step to empower people to look after their heart health.<br /></p>\n<p>Heart Foundation Senior Heart Health Coordinator Andrea Love, said it is vital to prioritise heart health this week and every week. </p>\n<p>“76,500 CVD-related events could be prevented with a heart health check,” Ms Love said.<br /></p>\n\n<p>“Within general practice the Heart Health Check is a relative new item number and takes about 20 minutes to complete,” Ms Love said. </p>\n<p>From 1 April 2019, two MBS items were introduced to allow GPs and medical practitioners (other than a specialist of consultant physicians) to conduct a heart health check. </p>\n<p>Ms Love said the COVID-19 pandemic had made people more aware of how important health is—and makes a case for the prevention of chronic disease. </p>\n<p>“People who live with cardiovascular disease have increased vulnerability to severe complications of COVID-19 and the issues we had (during the height of the pandemic) were people avoiding regular consultations.” </p>\n<p>“Now we have the vaccine rollout and people are coming into their GPs to be vaccinated. They could also ask about a heart health check in order to maximise on visits to primary care.” </p>\n<p>On Wednesday 5 May, the Heart Foundation will host the Heart Week webinar, <em>Driving Best Practice CVD Prevention in a Post-COVID World</em>. </p>\n<p>Ms Love said the webinar would be relevant to all clinicians. </p>\n<p>“We have a really great panel and the main topic will be how COVID-19 has impacted CVD health and the strategies that complement the CVD risk approach,” she said. </p>\n<p>One of the complementary strategies that GPs are encouraged to talk to at-risk patients about, is the <a href=\"http://www.myhealthforlife.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>My health for life</em> program,</a> designed to help Queenslanders stay well and lessen their risk of developing conditions such as type 2 diabetes, heart disease, stroke, high cholesterol and high blood pressure. </p>\n<p>Ms Love said <em>My health for life</em> offers patients a lifestyle-based intervention that complements other therapies that their clinicians might suggest. </p>\n<p>For more information on the Heart Foundation webinar, visit the <a href=\"https://heartfoundation-au.zoom.us/webinar/register/5916189736296/WN_Nl-0JVlBSkCU72j7sNBttA\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom registration page</a>. </p>\n<p>On Thursday 13 May, the PHN is also hosting a CVD-focused quality improvement webinar<em>,</em> Cardiovascular Disease in Primary Care, for practice staff. For more information, <a href=\"https://brisbanenorthphn.org.au/events/quality-improvement-focus-cardiovascular-disease-in-primary-care\" target=\"_blank\" rel=\"noreferrer noopener\">visit the PHN website</a>. </p>\n<p>Health professionals can download the Heart Foundation’s Heart Health Check Toolkit <a href=\"https://www.heartfoundation.org.au/Bundles/Heart-Health-Check-Toolkit/\" target=\"_blank\" rel=\"noreferrer noopener\">from their website</a>. </p>',NULL,NULL,NULL),(4787,154117,1,'2021-05-04 23:37:47','2021-05-04 23:37:47','b0d78b7f-0a8f-4aa5-984a-28172529bec0','<p><strong>This year’s Heart Week, that runs from 3-9 May 2021, presents an opportunity for healthcare professionals to engage with patients about their risk of developing cardiovascular disease (CVD). </strong> </p>\n<p>The Heart Foundation’s focus this Heart Week is on supporting health professionals to deliver more Heart Health Checks to eligible patients, a vital step to empower people to look after their heart health.<br /></p>\n<p>Heart Foundation Senior Heart Health Coordinator Andrea Love, said it is vital to prioritise heart health this week and every week. </p>\n<p>“76,500 CVD-related events could be prevented with a heart health check,” Ms Love said.<br /></p>\n<p>“Within general practice the Heart Health Check is a relative new item number and takes about 20 minutes to complete,” Ms Love said. </p>\n<p>From 1 April 2019, two MBS items were introduced to allow GPs and medical practitioners (other than a specialist of consultant physicians) to conduct a heart health check. </p>\n<p>Ms Love said the COVID-19 pandemic had made people more aware of how important health is—and makes a case for the prevention of chronic disease. </p>\n<p>“People who live with cardiovascular disease have increased vulnerability to severe complications of COVID-19 and the issues we had (during the height of the pandemic) were people avoiding regular consultations.” </p>\n<p>“Now we have the vaccine rollout and people are coming into their GPs to be vaccinated. They could also ask about a heart health check in order to maximise on visits to primary care.” </p>\n<p>On Wednesday 5 May, the Heart Foundation will host the Heart Week webinar, <em>Driving Best Practice CVD Prevention in a Post-COVID World</em>. </p>\n<p>Ms Love said the webinar would be relevant to all clinicians. </p>\n<p>“We have a really great panel and the main topic will be how COVID-19 has impacted CVD health and the strategies that complement the CVD risk approach,” she said. </p>\n<p>One of the complementary strategies that GPs are encouraged to talk to at-risk patients about, is the <a href=\"http://www.myhealthforlife.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>My health for life</em> program,</a> designed to help Queenslanders stay well and lessen their risk of developing conditions such as type 2 diabetes, heart disease, stroke, high cholesterol and high blood pressure. </p>\n<p>Ms Love said <em>My health for life</em> offers patients a lifestyle-based intervention that complements other therapies that their clinicians might suggest. </p>\n<p>For more information on the Heart Foundation webinar, visit the <a href=\"https://heartfoundation-au.zoom.us/webinar/register/5916189736296/WN_Nl-0JVlBSkCU72j7sNBttA\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom registration page</a>. </p>\n\n<p>On Thursday 13 May, the PHN is hosting a complimentary quality improvement focused webinar, <em>Cardiovascular Disease in Primary Care</em>, for practice staff. Registration is essential. For more information, <a href=\"https://brisbanenorthphn.org.au/events/quality-improvement-focus-cardiovascular-disease-in-primary-care\">visit the PHN website</a>.</p> \n<p>Health professionals can download the Heart Foundation’s Heart Health Check Toolkit <a href=\"https://www.heartfoundation.org.au/Bundles/Heart-Health-Check-Toolkit/\" target=\"_blank\" rel=\"noreferrer noopener\">from their website</a>. </p>',NULL,NULL,NULL),(4788,154119,1,'2021-05-04 23:37:53','2021-05-04 23:37:53','6cfc18af-4a51-4c37-b553-861bdb9ccec9','<p><strong>This year’s Heart Week, that runs from 3-9 May 2021, presents an opportunity for healthcare professionals to engage with patients about their risk of developing cardiovascular disease (CVD). </strong> </p>\n<p>The Heart Foundation’s focus this Heart Week is on supporting health professionals to deliver more Heart Health Checks to eligible patients, a vital step to empower people to look after their heart health.<br /></p>\n<p>Heart Foundation Senior Heart Health Coordinator Andrea Love, said it is vital to prioritise heart health this week and every week. </p>\n<p>“76,500 CVD-related events could be prevented with a heart health check,” Ms Love said.<br /></p>\n<p>“Within general practice the Heart Health Check is a relative new item number and takes about 20 minutes to complete,” Ms Love said. </p>\n<p>From 1 April 2019, two MBS items were introduced to allow GPs and medical practitioners (other than a specialist of consultant physicians) to conduct a heart health check. </p>\n<p>Ms Love said the COVID-19 pandemic had made people more aware of how important health is—and makes a case for the prevention of chronic disease. </p>\n<p>“People who live with cardiovascular disease have increased vulnerability to severe complications of COVID-19 and the issues we had (during the height of the pandemic) were people avoiding regular consultations.” </p>\n<p>“Now we have the vaccine rollout and people are coming into their GPs to be vaccinated. They could also ask about a heart health check in order to maximise on visits to primary care.” </p>\n<p>On Wednesday 5 May, the Heart Foundation will host the Heart Week webinar, <em>Driving Best Practice CVD Prevention in a Post-COVID World</em>. </p>\n<p>Ms Love said the webinar would be relevant to all clinicians. </p>\n<p>“We have a really great panel and the main topic will be how COVID-19 has impacted CVD health and the strategies that complement the CVD risk approach,” she said. </p>\n<p>One of the complementary strategies that GPs are encouraged to talk to at-risk patients about, is the <a href=\"http://www.myhealthforlife.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>My health for life</em> program,</a> designed to help Queenslanders stay well and lessen their risk of developing conditions such as type 2 diabetes, heart disease, stroke, high cholesterol and high blood pressure. </p>\n<p>Ms Love said <em>My health for life</em> offers patients a lifestyle-based intervention that complements other therapies that their clinicians might suggest. </p>\n<p>For more information on the Heart Foundation webinar, visit the <a href=\"https://heartfoundation-au.zoom.us/webinar/register/5916189736296/WN_Nl-0JVlBSkCU72j7sNBttA\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom registration page</a>. </p>\n\n<p>On Thursday 13 May, the PHN is hosting a complimentary quality improvement focused webinar, <em>Cardiovascular Disease in Primary Care</em>, for practice staff. Registration is essential. For more information, <a href=\"https://brisbanenorthphn.org.au/events/quality-improvement-focus-cardiovascular-disease-in-primary-care\">visit the PHN website</a>.</p> \n<p>Health professionals can download the Heart Foundation’s Heart Health Check Toolkit <a href=\"https://www.heartfoundation.org.au/Bundles/Heart-Health-Check-Toolkit/\" target=\"_blank\" rel=\"noreferrer noopener\">from their website</a>. </p>',NULL,NULL,NULL),(4789,154121,1,'2021-05-04 23:40:50','2021-05-04 23:40:50','b8a746d0-728b-488e-aa54-71a153dd5b5a','<p><strong>This year’s Medical Mums campaign is urging parents and carers to check in with their GP to ensure childhood vaccinations are up-to-date.</strong></p>\n<p>As the world focuses on new vaccines to protect against COVID-19, there is still a real need to ensure routine childhood vaccinations are not missed. </p>\n<p>Globally, many children <a href=\"https://data.unicef.org/resources/immunization-coverage-estimates-data-visualization/\">have not been vaccinated during the pandemic</a>, leaving them at risk of serious diseases like measles and polio. Rapidly circulating misinformation around the topic of vaccination adds to this threat. </p>\n<p>Within the North Brisbane and Moreton Bay region, childhood immunisation rates remain high and the Medical Mums campaign aims to keep it this way, with the message not to neglect immunisation requirements.</p>\n<p>Vaccinations are due at 2, 4, 6, 12, 18 months and 4 years old and skipping or delaying any of these means that children are vulnerable to disease. However, if a child hasn’t been vaccinated or has missed a vaccination it’s easy to catch up—just speak to a GP, who can also answer any questions or address any hesitancy that parents might have. </p>\n<p>The Medical Mums campaign, which runs until 23 May, was launched to coincide with World Immunisation Week, celebrated every year in the last week of April.</p>\n<p>Using the theme ‘Vaccines bring us closer’, World Immunisation Week 2021 urges greater engagement around immunisation globally to promote the importance of vaccination in bringing people together, and improving the health and wellbeing of everyone.</p>\n<p>The Medical Mums campaign is currently rolling out a series of short animations across digital platforms, featuring some cute parents, their kids and their family doctor. <br /></p>\n<p>For more information, to download a poster to display in your practice, or to view the animations visit <a href=\"http://www.medicalmums.com.au\">www.medicalmums.com.au</a>. </p>',NULL,NULL,NULL),(4790,154123,1,'2021-05-04 23:42:01','2021-05-04 23:42:01','0c393f3e-78d9-4d28-aa3d-2e609d42bae0','<p><strong>This year’s Heart Week, that runs from 3-9 May 2021, presents an opportunity for healthcare professionals to engage with patients about their risk of developing cardiovascular disease (CVD). </strong> </p>\n<p>The Heart Foundation’s focus this Heart Week is on supporting health professionals to deliver more Heart Health Checks to eligible patients, a vital step to empower people to look after their heart health.<br /></p>\n<p>Heart Foundation Senior Heart Health Coordinator Andrea Love, said it is vital to prioritise heart health this week and every week. </p>\n<p>“76,500 CVD-related events could be prevented with a heart health check,” Ms Love said.<br /></p>\n<p>“Within general practice the Heart Health Check is a relative new item number and takes about 20 minutes to complete,” Ms Love said. </p>\n<p>From 1 April 2019, two MBS items were introduced to allow GPs and medical practitioners (other than a specialist of consultant physicians) to conduct a heart health check. </p>\n<p>Ms Love said the COVID-19 pandemic had made people more aware of how important health is—and makes a case for the prevention of chronic disease. </p>\n<p>“People who live with cardiovascular disease have increased vulnerability to severe complications of COVID-19 and the issues we had (during the height of the pandemic) were people avoiding regular consultations.” </p>\n<p>“Now we have the vaccine rollout and people are coming into their GPs to be vaccinated. They could also ask about a heart health check in order to maximise on visits to primary care.” </p>\n<p>On Wednesday 5 May, the Heart Foundation will host the Heart Week webinar, <em>Driving Best Practice CVD Prevention in a Post-COVID World</em>. </p>\n<p>Ms Love said the webinar would be relevant to all clinicians. </p>\n<p>“We have a really great panel and the main topic will be how COVID-19 has impacted CVD health and the strategies that complement the CVD risk approach,” she said. </p>\n<p>One of the complementary strategies that GPs are encouraged to talk to at-risk patients about, is the <a href=\"http://www.myhealthforlife.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>My health for life</em> program,</a> designed to help Queenslanders stay well and lessen their risk of developing conditions such as type 2 diabetes, heart disease, stroke, high cholesterol and high blood pressure. </p>\n<p>Ms Love said <em>My health for life</em> offers patients a lifestyle-based intervention that complements other therapies that their clinicians might suggest. </p>\n<p>For more information on the Heart Foundation webinar, visit the <a href=\"https://heartfoundation-au.zoom.us/webinar/register/5916189736296/WN_Nl-0JVlBSkCU72j7sNBttA\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom registration page</a>. </p>\n\n<p>On Thursday 13 May, the PHN is hosting a complimentary quality improvement focused webinar, <em>Cardiovascular Disease in Primary Care</em>, for practice staff. Registration is essential. For more information, <a href=\"https://brisbanenorthphn.org.au/events/quality-improvement-focus-cardiovascular-disease-in-primary-care\">visit the PHN website</a>.</p> \n<p>Health professionals can download the Heart Foundation’s Heart Health Check Toolkit <a href=\"https://www.heartfoundation.org.au/Bundles/Heart-Health-Check-Toolkit/\" target=\"_blank\" rel=\"noreferrer noopener\">from their website</a>. </p>',NULL,NULL,NULL),(4791,154125,1,'2021-05-05 00:12:27','2021-05-05 00:12:27','1526a60b-d918-4610-a57a-a891246da344','<p><strong>This year’s Heart Week, that runs from 3-9 May 2021, presents an opportunity for healthcare professionals to engage with patients about their risk of developing cardiovascular disease (CVD). </strong> </p>\n<p>The Heart Foundation’s focus this Heart Week is on supporting health professionals to deliver more Heart Health Checks to eligible patients, a vital step to empower people to look after their heart health.<br /></p>\n<p>Heart Foundation Senior Heart Health Coordinator Andrea Love, said it is vital to prioritise heart health this week and every week. </p>\n<p>“76,500 CVD-related events could be prevented with a heart health check,” Ms Love said.<br /></p>\n<p>“Within general practice the Heart Health Check is a relative new item number and takes about 20 minutes to complete,” Ms Love said. </p>\n<p>From 1 April 2019, two MBS items were introduced to allow GPs and medical practitioners (other than a specialist of consultant physicians) to conduct a heart health check. </p>\n<p>Ms Love said the COVID-19 pandemic had made people more aware of how important health is—and makes a case for the prevention of chronic disease. </p>\n<p>“People who live with cardiovascular disease have increased vulnerability to severe complications of COVID-19 and the issues we had (during the height of the pandemic) were people avoiding regular consultations.” </p>\n<p>“Now we have the vaccine rollout and people are coming into their GPs to be vaccinated. They could also ask about a heart health check in order to maximise on visits to primary care.” </p>\n<p>On Wednesday 5 May, the Heart Foundation will host the Heart Week webinar, <em>Driving Best Practice CVD Prevention in a Post-COVID World</em>. </p>\n<p>Ms Love said the webinar would be relevant to all clinicians. </p>\n<p>“We have a really great panel and the main topic will be how COVID-19 has impacted CVD health and the strategies that complement the CVD risk approach,” she said. </p>\n<p>One of the complementary strategies that GPs are encouraged to talk to at-risk patients about, is the <a href=\"http://www.myhealthforlife.com.au/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>My health for life</em> program,</a> designed to help Queenslanders stay well and lessen their risk of developing conditions such as type 2 diabetes, heart disease, stroke, high cholesterol and high blood pressure. </p>\n<p>Ms Love said <em>My health for life</em> offers patients a lifestyle-based intervention that complements other therapies that their clinicians might suggest. </p>\n<p>For more information on the Heart Foundation webinar, visit the <a href=\"https://heartfoundation-au.zoom.us/webinar/register/5916189736296/WN_Nl-0JVlBSkCU72j7sNBttA\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom registration page</a>. </p>\n\n<p>On Thursday 13 May, the PHN is hosting a complimentary quality improvement focused webinar, <em>Cardiovascular Disease in Primary Care</em>, for practice staff. Registration is essential. For more information, <a href=\"https://brisbanenorthphn.org.au/events/quality-improvement-focus-cardiovascular-disease-in-primary-care\">visit the PHN website</a>.</p> \n<p>Health professionals can download the Heart Foundation’s Heart Health Check Toolkit <a href=\"https://www.heartfoundation.org.au/Bundles/Heart-Health-Check-Toolkit/\" target=\"_blank\" rel=\"noreferrer noopener\">from their website</a>. </p>',NULL,NULL,NULL),(4792,154127,1,'2021-05-05 00:13:52','2021-05-05 00:13:52','d113d3a1-a5c0-4141-892d-6f5c91c3b9c4','<p><strong>This year’s Medical Mums campaign is urging parents and carers to check in with their GP to ensure childhood vaccinations are up-to-date.</strong></p>\n<p>As the world focuses on new vaccines to protect against COVID-19, there is still a real need to ensure routine childhood vaccinations are not missed. </p>\n<p>Globally, many children <a href=\"https://data.unicef.org/resources/immunization-coverage-estimates-data-visualization/\">have not been vaccinated during the pandemic</a>, leaving them at risk of serious diseases like measles and polio. Rapidly circulating misinformation around the topic of vaccination adds to this threat. </p>\n<p>Within the North Brisbane and Moreton Bay region, childhood immunisation rates remain high and the Medical Mums campaign aims to keep it this way, with the message not to neglect immunisation requirements.</p>\n<p>Vaccinations are due at 2, 4, 6, 12, 18 months and 4 years old and skipping or delaying any of these means that children are vulnerable to disease. However, if a child hasn’t been vaccinated or has missed a vaccination it’s easy to catch up—just speak to a GP, who can also answer any questions or address any hesitancy that parents might have. </p>\n<p>The Medical Mums campaign, which runs until 23 May, was launched to coincide with World Immunisation Week, celebrated every year in the last week of April.</p>\n<p>Using the theme ‘Vaccines bring us closer’, World Immunisation Week 2021 urges greater engagement around immunisation globally to promote the importance of vaccination in bringing people together, and improving the health and wellbeing of everyone.</p>\n<p>The Medical Mums campaign is currently rolling out a series of short animations across digital platforms, featuring some cute parents, their kids and their family doctor. <br /></p>\n<p>For more information, to download a poster to display in your practice, or to view the animations visit <a href=\"http://www.medicalmums.com.au\">www.medicalmums.com.au</a>. </p>',NULL,NULL,NULL),(4864,155314,1,'2021-05-07 05:30:12','2021-05-18 23:41:16','24063e52-955f-402c-a022-37de347b7843','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>',NULL,NULL,NULL),(4865,155334,1,'2021-05-07 05:30:13','2021-05-07 05:30:13','2c18edcd-c421-4361-9513-e60c1d2d719c','<h5>Caboolture Hospital is entering a new and exciting era, expanding through the redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. We believe it is important that your patients can be treated close to home and encourage your referral to our local specialist surgeons.</p>',NULL,NULL,NULL),(4866,156865,1,'2021-05-07 05:36:45','2021-05-07 05:36:45','9545946a-c02a-4fd5-aad0-0d70c478be26','<h5>Caboolture Hospital is entering a new and exciting era, expanding through the redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. We believe it is important that your patients can be treated close to home and encourage your referral to our local specialist surgeons.</p>',NULL,NULL,NULL),(4867,161441,1,'2021-05-13 00:49:48','2021-05-13 00:49:48','78d17ddb-b365-48d5-aaf0-5eeaab52c48c','<h5>Caboolture Hospital is entering a new and exciting era, expanding through the redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. We believe it is important that your patients can be treated close to home and encourage your referral to our local specialist surgeons.</p>',NULL,NULL,NULL),(4868,162150,1,'2021-05-18 01:05:56','2021-05-18 01:05:56','8cffb7f2-4cb7-4b78-a383-6f01d246a93f',NULL,NULL,NULL,NULL),(4869,162151,1,'2021-05-18 01:06:05','2021-05-18 01:06:05','a29f0f52-8987-43c8-9102-5207b568020b','<p><strong>A new report released by the Black Dog Institute shares insights from two PHN trial sites for implementing suicide prevention strategies for LGBTIQ+ communities.</strong></p>\n<p><strong>The Black Dog Institute has released a new report with key insights for implementing suicide prevention strategies that are effective for LGBTIQ+ communities, titled Suicide prevention for LGBTIQ+ communities: Learnings from the National Suicide Prevention Trial.</strong></p>\n<p><strong>The report was developed as part of Black Dog’s support to the National Suicide Prevention Trial, which was launched in 12 sites across Australia in 2016.</strong></p>\n<p><strong>Funded by the Commonwealth Department of Health and led by 10 Primary Health Networks (PHNs), the National Trial focused on priority populations who have an increased risk of suicide, with two sites – North Western Melbourne and Brisbane North – working directly with LGBTIQ+ populations to implement a community-led, systems approach to suicide prevention.</strong></p>\n<p><a href=\"https://brisbanenorthphn.org.au/news/medical-mums-campaign-urges-parents-to-keep-kids-immunised\"><strong>Read more</strong></a></p>\n<p>Containing reflections from five years of delivering suicide prevention activities in these local regions, the report fills a gap in knowledge available to those implementing suicide prevention activities for LGBTIQ+ communities. Key learnings include embedding lived experience and enabling local decision-making to inform culturally safe design and delivery of services for these populations.</p>\n<p>“We learnt that it is vitally important for suicide prevention coordinators to build strong relationships with local LGBTIQ+ communities and understand intersectionality to improve the communities’ mental health and suicide outcomes,” said Janey McGoldrick, Head of Implementation at the Black Dog Institute.</p>\n<p>Mainstream services often fail to meet the specific needs of LGBTIQ+ communities. With a chronic shortage of culturally safe or affirmative support, services that can be difficult to access for those in remote and regional areas, and a lack of data available – with sexual orientation, gender identity and intersex status routinely omitted from national datasets – LGBTIQ+ communities remain at significantly higher risk of suicide than the general population.</p>\n<p>Both North Western Melbourne and Brisbane North PHNs used the LifeSpan model – a pioneering systems approach to suicide prevention developed by the Black Dog Institute – to guide their strategy and activities.</p>\n<p>“The trial allowed us to coordinate a multifaceted approach to suicide prevention for the LGBTIQ+ Sistergirl and Brotherboy communities,” said Ged Farmer, Suicide Prevention Project Officer, for the Brisbane North PHN.</p>\n<p>With funding for the National Suicide Prevention Trial due to cease from June 2021, the report highlights an urgent need for sustained funding to allow this life-saving work to continue, grow and support more people at risk of suicide in the LGBTIQ+ communities.</p>\n<p>“The trial programs and services are really connecting with the community because they were built with the community,” said North Western Melbourne PHN CEO Adjunct Associate Professor Chris Carter said.</p>\n<p>“It’s a great example of how we need to involve people with lived experience, not just in suicide prevention, but across our health system,” said Associate Professor Carter.</p>\n<p><a href=\"https://www.blackdoginstitute.org.au/wp-content/uploads/2021/04/BDI21_Suicide-prevention-for-LGBTIQ-communities.pdf\">Download the report</a></p>\n<p><em>With thanks to the Black Dog Institute for their permission to reprint this article. </em></p>',NULL,NULL,NULL),(4870,162152,1,'2021-05-18 01:06:08','2021-05-18 01:06:08','d0db15be-cd95-47ed-bc03-6d5dfba22d5d','<p><strong>A new report released by the Black Dog Institute shares insights from two PHN trial sites for implementing suicide prevention strategies for LGBTIQ+ communities.</strong></p>\n<p><strong>The Black Dog Institute has released a new report with key insights for implementing suicide prevention strategies that are effective for LGBTIQ+ communities, titled Suicide prevention for LGBTIQ+ communities: Learnings from the National Suicide Prevention Trial.</strong></p>\n<p><strong>The report was developed as part of Black Dog’s support to the National Suicide Prevention Trial, which was launched in 12 sites across Australia in 2016.</strong></p>\n<p><strong>Funded by the Commonwealth Department of Health and led by 10 Primary Health Networks (PHNs), the National Trial focused on priority populations who have an increased risk of suicide, with two sites – North Western Melbourne and Brisbane North – working directly with LGBTIQ+ populations to implement a community-led, systems approach to suicide prevention.</strong><br /></p>\n\n<p>Containing reflections from five years of delivering suicide prevention activities in these local regions, the report fills a gap in knowledge available to those implementing suicide prevention activities for LGBTIQ+ communities. Key learnings include embedding lived experience and enabling local decision-making to inform culturally safe design and delivery of services for these populations.</p>\n<p>“We learnt that it is vitally important for suicide prevention coordinators to build strong relationships with local LGBTIQ+ communities and understand intersectionality to improve the communities’ mental health and suicide outcomes,” said Janey McGoldrick, Head of Implementation at the Black Dog Institute.</p>\n<p>Mainstream services often fail to meet the specific needs of LGBTIQ+ communities. With a chronic shortage of culturally safe or affirmative support, services that can be difficult to access for those in remote and regional areas, and a lack of data available – with sexual orientation, gender identity and intersex status routinely omitted from national datasets – LGBTIQ+ communities remain at significantly higher risk of suicide than the general population.</p>\n<p>Both North Western Melbourne and Brisbane North PHNs used the LifeSpan model – a pioneering systems approach to suicide prevention developed by the Black Dog Institute – to guide their strategy and activities.</p>\n<p>“The trial allowed us to coordinate a multifaceted approach to suicide prevention for the LGBTIQ+ Sistergirl and Brotherboy communities,” said Ged Farmer, Suicide Prevention Project Officer, for the Brisbane North PHN.</p>\n<p>With funding for the National Suicide Prevention Trial due to cease from June 2021, the report highlights an urgent need for sustained funding to allow this life-saving work to continue, grow and support more people at risk of suicide in the LGBTIQ+ communities.</p>\n<p>“The trial programs and services are really connecting with the community because they were built with the community,” said North Western Melbourne PHN CEO Adjunct Associate Professor Chris Carter said.</p>\n<p>“It’s a great example of how we need to involve people with lived experience, not just in suicide prevention, but across our health system,” said Associate Professor Carter.</p>\n<p><a href=\"https://www.blackdoginstitute.org.au/wp-content/uploads/2021/04/BDI21_Suicide-prevention-for-LGBTIQ-communities.pdf\">Download the report</a></p>\n<p><em>With thanks to the Black Dog Institute for their permission to reprint this article. </em></p>',NULL,NULL,NULL),(4871,162153,1,'2021-05-18 01:06:13','2021-05-18 01:06:13','8597f110-31f8-4d4d-bf44-eb97b266246f','<p><strong>A new report released by the Black Dog Institute shares insights from two PHN trial sites for implementing suicide prevention strategies for LGBTIQ+ communities.</strong></p>\n<p>The Black Dog Institute has released a new report with key insights for implementing suicide prevention strategies that are effective for LGBTIQ+ communities, titled Suicide prevention for LGBTIQ+ communities: Learnings from the National Suicide Prevention Trial.</p>\n<p>The report was developed as part of Black Dog’s support to the National Suicide Prevention Trial, which was launched in 12 sites across Australia in 2016.</p>\n<p>Funded by the Commonwealth Department of Health and led by 10 Primary Health Networks (PHNs), the National Trial focused on priority populations who have an increased risk of suicide, with two sites – North Western Melbourne and Brisbane North – working directly with LGBTIQ+ populations to implement a community-led, systems approach to suicide prevention.<br /></p>\n\n<p>Containing reflections from five years of delivering suicide prevention activities in these local regions, the report fills a gap in knowledge available to those implementing suicide prevention activities for LGBTIQ+ communities. Key learnings include embedding lived experience and enabling local decision-making to inform culturally safe design and delivery of services for these populations.</p>\n<p>“We learnt that it is vitally important for suicide prevention coordinators to build strong relationships with local LGBTIQ+ communities and understand intersectionality to improve the communities’ mental health and suicide outcomes,” said Janey McGoldrick, Head of Implementation at the Black Dog Institute.</p>\n<p>Mainstream services often fail to meet the specific needs of LGBTIQ+ communities. With a chronic shortage of culturally safe or affirmative support, services that can be difficult to access for those in remote and regional areas, and a lack of data available – with sexual orientation, gender identity and intersex status routinely omitted from national datasets – LGBTIQ+ communities remain at significantly higher risk of suicide than the general population.</p>\n<p>Both North Western Melbourne and Brisbane North PHNs used the LifeSpan model – a pioneering systems approach to suicide prevention developed by the Black Dog Institute – to guide their strategy and activities.</p>\n<p>“The trial allowed us to coordinate a multifaceted approach to suicide prevention for the LGBTIQ+ Sistergirl and Brotherboy communities,” said Ged Farmer, Suicide Prevention Project Officer, for the Brisbane North PHN.</p>\n<p>With funding for the National Suicide Prevention Trial due to cease from June 2021, the report highlights an urgent need for sustained funding to allow this life-saving work to continue, grow and support more people at risk of suicide in the LGBTIQ+ communities.</p>\n<p>“The trial programs and services are really connecting with the community because they were built with the community,” said North Western Melbourne PHN CEO Adjunct Associate Professor Chris Carter said.</p>\n<p>“It’s a great example of how we need to involve people with lived experience, not just in suicide prevention, but across our health system,” said Associate Professor Carter.</p>\n<p><a href=\"https://www.blackdoginstitute.org.au/wp-content/uploads/2021/04/BDI21_Suicide-prevention-for-LGBTIQ-communities.pdf\">Download the report</a></p>\n<p><em>With thanks to the Black Dog Institute for their permission to reprint this article. </em></p>',NULL,NULL,NULL),(4873,162156,1,'2021-05-18 01:07:00','2021-05-18 01:07:00','7627042a-87a7-4447-a4c9-c017704dd5ce','<p><strong>A new report released by the Black Dog Institute shares insights from two PHN trial sites for implementing suicide prevention strategies for LGBTIQ+ communities.</strong></p>\n<p>The Black Dog Institute has released a new report with key insights for implementing suicide prevention strategies that are effective for LGBTIQ+ communities, titled Suicide prevention for LGBTIQ+ communities: Learnings from the National Suicide Prevention Trial.</p>\n<p>The report was developed as part of Black Dog’s support to the National Suicide Prevention Trial, which was launched in 12 sites across Australia in 2016.</p>\n<p>Funded by the Commonwealth Department of Health and led by 10 Primary Health Networks (PHNs), the National Trial focused on priority populations who have an increased risk of suicide, with two sites – North Western Melbourne and Brisbane North – working directly with LGBTIQ+ populations to implement a community-led, systems approach to suicide prevention.<br /></p>\n\n<p>Containing reflections from five years of delivering suicide prevention activities in these local regions, the report fills a gap in knowledge available to those implementing suicide prevention activities for LGBTIQ+ communities. Key learnings include embedding lived experience and enabling local decision-making to inform culturally safe design and delivery of services for these populations.</p>\n<p>“We learnt that it is vitally important for suicide prevention coordinators to build strong relationships with local LGBTIQ+ communities and understand intersectionality to improve the communities’ mental health and suicide outcomes,” said Janey McGoldrick, Head of Implementation at the Black Dog Institute.</p>\n<p>Mainstream services often fail to meet the specific needs of LGBTIQ+ communities. With a chronic shortage of culturally safe or affirmative support, services that can be difficult to access for those in remote and regional areas, and a lack of data available – with sexual orientation, gender identity and intersex status routinely omitted from national datasets – LGBTIQ+ communities remain at significantly higher risk of suicide than the general population.</p>\n<p>Both North Western Melbourne and Brisbane North PHNs used the LifeSpan model – a pioneering systems approach to suicide prevention developed by the Black Dog Institute – to guide their strategy and activities.</p>\n<p>“The trial allowed us to coordinate a multifaceted approach to suicide prevention for the LGBTIQ+ Sistergirl and Brotherboy communities,” said Ged Farmer, Suicide Prevention Project Officer, for the Brisbane North PHN.</p>\n<p>With funding for the National Suicide Prevention Trial due to cease from June 2021, the report highlights an urgent need for sustained funding to allow this life-saving work to continue, grow and support more people at risk of suicide in the LGBTIQ+ communities.</p>\n<p>“The trial programs and services are really connecting with the community because they were built with the community,” said North Western Melbourne PHN CEO Adjunct Associate Professor Chris Carter said.</p>\n<p>“It’s a great example of how we need to involve people with lived experience, not just in suicide prevention, but across our health system,” said Associate Professor Carter.</p>\n<p><a href=\"https://www.blackdoginstitute.org.au/wp-content/uploads/2021/04/BDI21_Suicide-prevention-for-LGBTIQ-communities.pdf\"><strong>Download the report</strong></a></p>\n<p><em>With thanks to the Black Dog Institute for their permission to reprint this article. </em></p>',NULL,NULL,NULL),(4874,162158,1,'2021-05-18 01:07:00','2021-05-18 01:07:00','fb0e25e1-3afb-4d76-9f54-d1dcdd2ff301','<p><strong>A new report released by the Black Dog Institute shares insights from two PHN trial sites for implementing suicide prevention strategies for LGBTIQ+ communities.</strong></p>\n<p>The Black Dog Institute has released a new report with key insights for implementing suicide prevention strategies that are effective for LGBTIQ+ communities, titled Suicide prevention for LGBTIQ+ communities: Learnings from the National Suicide Prevention Trial.</p>\n<p>The report was developed as part of Black Dog’s support to the National Suicide Prevention Trial, which was launched in 12 sites across Australia in 2016.</p>\n<p>Funded by the Commonwealth Department of Health and led by 10 Primary Health Networks (PHNs), the National Trial focused on priority populations who have an increased risk of suicide, with two sites – North Western Melbourne and Brisbane North – working directly with LGBTIQ+ populations to implement a community-led, systems approach to suicide prevention.<br /></p>\n\n<p>Containing reflections from five years of delivering suicide prevention activities in these local regions, the report fills a gap in knowledge available to those implementing suicide prevention activities for LGBTIQ+ communities. Key learnings include embedding lived experience and enabling local decision-making to inform culturally safe design and delivery of services for these populations.</p>\n<p>“We learnt that it is vitally important for suicide prevention coordinators to build strong relationships with local LGBTIQ+ communities and understand intersectionality to improve the communities’ mental health and suicide outcomes,” said Janey McGoldrick, Head of Implementation at the Black Dog Institute.</p>\n<p>Mainstream services often fail to meet the specific needs of LGBTIQ+ communities. With a chronic shortage of culturally safe or affirmative support, services that can be difficult to access for those in remote and regional areas, and a lack of data available – with sexual orientation, gender identity and intersex status routinely omitted from national datasets – LGBTIQ+ communities remain at significantly higher risk of suicide than the general population.</p>\n<p>Both North Western Melbourne and Brisbane North PHNs used the LifeSpan model – a pioneering systems approach to suicide prevention developed by the Black Dog Institute – to guide their strategy and activities.</p>\n<p>“The trial allowed us to coordinate a multifaceted approach to suicide prevention for the LGBTIQ+ Sistergirl and Brotherboy communities,” said Ged Farmer, Suicide Prevention Project Officer, for the Brisbane North PHN.</p>\n<p>With funding for the National Suicide Prevention Trial due to cease from June 2021, the report highlights an urgent need for sustained funding to allow this life-saving work to continue, grow and support more people at risk of suicide in the LGBTIQ+ communities.</p>\n<p>“The trial programs and services are really connecting with the community because they were built with the community,” said North Western Melbourne PHN CEO Adjunct Associate Professor Chris Carter said.</p>\n<p>“It’s a great example of how we need to involve people with lived experience, not just in suicide prevention, but across our health system,” said Associate Professor Carter.</p>\n<p><a href=\"https://www.blackdoginstitute.org.au/wp-content/uploads/2021/04/BDI21_Suicide-prevention-for-LGBTIQ-communities.pdf\"><strong>Download the report</strong></a></p>\n<p><em>With thanks to the Black Dog Institute for their permission to reprint this article. </em></p>',NULL,NULL,NULL),(4875,162160,1,'2021-05-18 01:07:03','2021-05-18 01:07:03','d3596834-161f-4f89-a159-a2270519660a','<p><strong>A new report released by the Black Dog Institute shares insights from two PHN trial sites for implementing suicide prevention strategies for LGBTIQ+ communities.</strong></p>\n<p>The Black Dog Institute has released a new report with key insights for implementing suicide prevention strategies that are effective for LGBTIQ+ communities, titled Suicide prevention for LGBTIQ+ communities: Learnings from the National Suicide Prevention Trial.</p>\n<p>The report was developed as part of Black Dog’s support to the National Suicide Prevention Trial, which was launched in 12 sites across Australia in 2016.</p>\n<p>Funded by the Commonwealth Department of Health and led by 10 Primary Health Networks (PHNs), the National Trial focused on priority populations who have an increased risk of suicide, with two sites – North Western Melbourne and Brisbane North – working directly with LGBTIQ+ populations to implement a community-led, systems approach to suicide prevention.<br /></p>\n\n<p>Containing reflections from five years of delivering suicide prevention activities in these local regions, the report fills a gap in knowledge available to those implementing suicide prevention activities for LGBTIQ+ communities. Key learnings include embedding lived experience and enabling local decision-making to inform culturally safe design and delivery of services for these populations.</p>\n<p>“We learnt that it is vitally important for suicide prevention coordinators to build strong relationships with local LGBTIQ+ communities and understand intersectionality to improve the communities’ mental health and suicide outcomes,” said Janey McGoldrick, Head of Implementation at the Black Dog Institute.</p>\n<p>Mainstream services often fail to meet the specific needs of LGBTIQ+ communities. With a chronic shortage of culturally safe or affirmative support, services that can be difficult to access for those in remote and regional areas, and a lack of data available – with sexual orientation, gender identity and intersex status routinely omitted from national datasets – LGBTIQ+ communities remain at significantly higher risk of suicide than the general population.</p>\n<p>Both North Western Melbourne and Brisbane North PHNs used the LifeSpan model – a pioneering systems approach to suicide prevention developed by the Black Dog Institute – to guide their strategy and activities.</p>\n<p>“The trial allowed us to coordinate a multifaceted approach to suicide prevention for the LGBTIQ+ Sistergirl and Brotherboy communities,” said Ged Farmer, Suicide Prevention Project Officer, for the Brisbane North PHN.</p>\n<p>With funding for the National Suicide Prevention Trial due to cease from June 2021, the report highlights an urgent need for sustained funding to allow this life-saving work to continue, grow and support more people at risk of suicide in the LGBTIQ+ communities.</p>\n<p>“The trial programs and services are really connecting with the community because they were built with the community,” said North Western Melbourne PHN CEO Adjunct Associate Professor Chris Carter said.</p>\n<p>“It’s a great example of how we need to involve people with lived experience, not just in suicide prevention, but across our health system,” said Associate Professor Carter.</p>\n<p><a href=\"https://www.blackdoginstitute.org.au/wp-content/uploads/2021/04/BDI21_Suicide-prevention-for-LGBTIQ-communities.pdf\"><strong>Download the report</strong></a></p>\n<p><em>With thanks to the Black Dog Institute for their permission to reprint this article. </em></p>',NULL,NULL,NULL),(4876,162162,1,'2021-05-18 01:07:41','2021-05-18 01:07:41','65ebd5cf-38c5-4706-a21e-14c8d61629ee',NULL,NULL,NULL,NULL),(4877,162163,1,'2021-05-18 01:07:50','2021-05-18 01:07:50','6b4b3860-7b07-4559-a2cf-48cc6a0ce1c0','<p><strong>Dr Debra Carroll works as a General Practitioner with Special Interest (GPwSI) in Gestational Diabetes (GDM), and shared her thoughts on what attracted her to the role and how it complements her work as a general practitioner. </strong></p>\n<p>The GPwSI model of care aims to improve patient access to the most appropriate specialist care in a timely and cost-effective manner, within the outpatient setting. It represents a unique opportunity for GPs to upskill within an area of interest and strengthens the links between primary care practitioners and hospital-based specialist services.</p>\n<p>Within the work she does as a GPwSI, Dr Carroll enjoys the variety that the role brings to her week, and the opportunity to focus on a specific clinical problem within the GDM clinic while working within a multidisciplinary team.</p>\n<p>Dr Carroll said she enjoys being able to bring a broad knowledge of the health system—particularly primary care—to her role as a GPwSI. </p>\n<p><strong>Read more</strong></p>\n<p>“I have the ability to explain to hospital-based healthcare providers how primary care works and how the two systems can work together to improve patient care and outcomes,” she said.</p>\n<p>“I also get the opportunity to advocate for GPs where appropriate and hopefully to provide a positive GP role model to hospital staff and patients.”</p>\n<p>Within her work as a GP, Dr Carroll appreciates the independence, the ability to be flexible and realistic with guidelines and the opportunity to know her patients well in terms of their physical, social and psychological challenges. </p>\n<p>“As a GP I get to advocate for the public system in my practice and assist colleagues and patients in the appropriate pathways to access care within the public system,” Dr Carroll said.</p>\n<p>“It helps to have an improved understanding of the complexities of providing healthcare in the public hospital environment. It is helpful to be able to interpret that for patients and colleagues and improve their confidence in what the public system can provide.”</p>\n<p>To any GPs considering a GPwSI role, Dr Carroll would recommend it to those who want to try something different and work in a team of clinicians with a multi-disciplinary approach.</p>\n<p>“The hospital staff are very welcoming and supportive and very willing to educate and share their knowledge and skills,” Dr Carroll said. </p>\n<p>The project, currently funded in partnership with the Queensland Health Clinical Excellence Division, recruited their first GPwSI in April 2018, since then has had up to 17 GPs with Special Interests working across a diverse selection of 15 specialty departments.</p>\n<p>The GP with Special Interest outpatient clinics are based out of Metro North Hospital and Community Health facilities. Special interest outpatients clinics include:</p>\n<ul><li>orthopaedic</li><li>diabetes</li><li>epilepsy</li><li>older persons.</li></ul>\n<p>Metro North Health are currently recruiting a GPwSI in Chronic Kidney Disease to work at Queensland Health facilities in the catchment areas of Caboolture, North Lakes, Redcliffe and The Prince Charles Hospital. </p>\n<p>For more information on the opportunity visit the <a href=\"https://smartjobs.qld.gov.au/jobs/QLD-RBH371167\">Queensland Government’s Smart Jobs page</a> or to get in contact with the project team email <a href=\"mailto:MNHHSGPwSIProject@health.qld.gov.au\">MNHHSGPwSIProject@health.qld.gov.au</a>. </p>',NULL,NULL,NULL),(4878,162164,1,'2021-05-18 01:08:01','2021-05-18 01:08:01','2d7add4c-9633-409d-a94a-c5b73e1cb188','<p><strong>Dr Debra Carroll works as a General Practitioner with Special Interest (GPwSI) in Gestational Diabetes (GDM), and shared her thoughts on what attracted her to the role and how it complements her work as a general practitioner. </strong></p>\n<p>The GPwSI model of care aims to improve patient access to the most appropriate specialist care in a timely and cost-effective manner, within the outpatient setting. It represents a unique opportunity for GPs to upskill within an area of interest and strengthens the links between primary care practitioners and hospital-based specialist services.</p>\n<p>Within the work she does as a GPwSI, Dr Carroll enjoys the variety that the role brings to her week, and the opportunity to focus on a specific clinical problem within the GDM clinic while working within a multidisciplinary team.</p>\n<p>Dr Carroll said she enjoys being able to bring a broad knowledge of the health system—particularly primary care—to her role as a GPwSI. <br /></p>\n\n<p>“I have the ability to explain to hospital-based healthcare providers how primary care works and how the two systems can work together to improve patient care and outcomes,” she said.</p>\n<p>“I also get the opportunity to advocate for GPs where appropriate and hopefully to provide a positive GP role model to hospital staff and patients.”</p>\n<p>Within her work as a GP, Dr Carroll appreciates the independence, the ability to be flexible and realistic with guidelines and the opportunity to know her patients well in terms of their physical, social and psychological challenges. </p>\n<p>“As a GP I get to advocate for the public system in my practice and assist colleagues and patients in the appropriate pathways to access care within the public system,” Dr Carroll said.</p>\n<p>“It helps to have an improved understanding of the complexities of providing healthcare in the public hospital environment. It is helpful to be able to interpret that for patients and colleagues and improve their confidence in what the public system can provide.”</p>\n<p>To any GPs considering a GPwSI role, Dr Carroll would recommend it to those who want to try something different and work in a team of clinicians with a multi-disciplinary approach.</p>\n<p>“The hospital staff are very welcoming and supportive and very willing to educate and share their knowledge and skills,” Dr Carroll said. </p>\n<p>The project, currently funded in partnership with the Queensland Health Clinical Excellence Division, recruited their first GPwSI in April 2018, since then has had up to 17 GPs with Special Interests working across a diverse selection of 15 specialty departments.</p>\n<p>The GP with Special Interest outpatient clinics are based out of Metro North Hospital and Community Health facilities. Special interest outpatients clinics include:</p>\n<ul><li>orthopaedic</li><li>diabetes</li><li>epilepsy</li><li>older persons.</li></ul>\n<p>Metro North Health are currently recruiting a GPwSI in Chronic Kidney Disease to work at Queensland Health facilities in the catchment areas of Caboolture, North Lakes, Redcliffe and The Prince Charles Hospital. </p>\n<p>For more information on the opportunity visit the <a href=\"https://smartjobs.qld.gov.au/jobs/QLD-RBH371167\">Queensland Government’s Smart Jobs page</a> or to get in contact with the project team email <a href=\"mailto:MNHHSGPwSIProject@health.qld.gov.au\">MNHHSGPwSIProject@health.qld.gov.au</a>. </p>',NULL,NULL,NULL),(4879,162165,1,'2021-05-18 01:08:06','2021-05-18 01:08:06','52103391-b4ad-48d5-9944-bea3c2a950ea','<p><strong>Dr Debra Carroll works as a General Practitioner with Special Interest (GPwSI) in Gestational Diabetes (GDM), and shared her thoughts on what attracted her to the role and how it complements her work as a general practitioner. </strong></p>\n<p>The GPwSI model of care aims to improve patient access to the most appropriate specialist care in a timely and cost-effective manner, within the outpatient setting. It represents a unique opportunity for GPs to upskill within an area of interest and strengthens the links between primary care practitioners and hospital-based specialist services.</p>\n<p>Within the work she does as a GPwSI, Dr Carroll enjoys the variety that the role brings to her week, and the opportunity to focus on a specific clinical problem within the GDM clinic while working within a multidisciplinary team.</p>\n<p>Dr Carroll said she enjoys being able to bring a broad knowledge of the health system—particularly primary care—to her role as a GPwSI. <br /></p>\n\n<p>“I have the ability to explain to hospital-based healthcare providers how primary care works and how the two systems can work together to improve patient care and outcomes,” she said.</p>\n<p>“I also get the opportunity to advocate for GPs where appropriate and hopefully to provide a positive GP role model to hospital staff and patients.”</p>\n<p>Within her work as a GP, Dr Carroll appreciates the independence, the ability to be flexible and realistic with guidelines and the opportunity to know her patients well in terms of their physical, social and psychological challenges. </p>\n<p>“As a GP I get to advocate for the public system in my practice and assist colleagues and patients in the appropriate pathways to access care within the public system,” Dr Carroll said.</p>\n<p>“It helps to have an improved understanding of the complexities of providing healthcare in the public hospital environment. It is helpful to be able to interpret that for patients and colleagues and improve their confidence in what the public system can provide.”</p>\n<p>To any GPs considering a GPwSI role, Dr Carroll would recommend it to those who want to try something different and work in a team of clinicians with a multi-disciplinary approach.</p>\n<p>“The hospital staff are very welcoming and supportive and very willing to educate and share their knowledge and skills,” Dr Carroll said. </p>\n<p>The project, currently funded in partnership with the Queensland Health Clinical Excellence Division, recruited their first GPwSI in April 2018, since then has had up to 17 GPs with Special Interests working across a diverse selection of 15 specialty departments.</p>\n<p>The GP with Special Interest outpatient clinics are based out of Metro North Hospital and Community Health facilities. Special interest outpatients clinics include:</p>\n<p>orthopaedic</p><ul><li>diabetes</li><li>epilepsy</li><li>older persons.</li></ul>\n<p>Metro North Health are currently recruiting a GPwSI in Chronic Kidney Disease to work at Queensland Health facilities in the catchment areas of Caboolture, North Lakes, Redcliffe and The Prince Charles Hospital. </p>\n<p>For more information on the opportunity visit the <a href=\"https://smartjobs.qld.gov.au/jobs/QLD-RBH371167\">Queensland Government’s Smart Jobs page</a> or to get in contact with the project team email <a href=\"mailto:MNHHSGPwSIProject@health.qld.gov.au\">MNHHSGPwSIProject@health.qld.gov.au</a>. </p>',NULL,NULL,NULL),(4880,162166,1,'2021-05-18 01:08:07','2021-05-18 01:08:07','73cc7ddb-ba42-4ae9-b961-7c1512cebbcb','<p><strong>Dr Debra Carroll works as a General Practitioner with Special Interest (GPwSI) in Gestational Diabetes (GDM), and shared her thoughts on what attracted her to the role and how it complements her work as a general practitioner. </strong></p>\n<p>The GPwSI model of care aims to improve patient access to the most appropriate specialist care in a timely and cost-effective manner, within the outpatient setting. It represents a unique opportunity for GPs to upskill within an area of interest and strengthens the links between primary care practitioners and hospital-based specialist services.</p>\n<p>Within the work she does as a GPwSI, Dr Carroll enjoys the variety that the role brings to her week, and the opportunity to focus on a specific clinical problem within the GDM clinic while working within a multidisciplinary team.</p>\n<p>Dr Carroll said she enjoys being able to bring a broad knowledge of the health system—particularly primary care—to her role as a GPwSI. <br /></p>\n\n<p>“I have the ability to explain to hospital-based healthcare providers how primary care works and how the two systems can work together to improve patient care and outcomes,” she said.</p>\n<p>“I also get the opportunity to advocate for GPs where appropriate and hopefully to provide a positive GP role model to hospital staff and patients.”</p>\n<p>Within her work as a GP, Dr Carroll appreciates the independence, the ability to be flexible and realistic with guidelines and the opportunity to know her patients well in terms of their physical, social and psychological challenges. </p>\n<p>“As a GP I get to advocate for the public system in my practice and assist colleagues and patients in the appropriate pathways to access care within the public system,” Dr Carroll said.</p>\n<p>“It helps to have an improved understanding of the complexities of providing healthcare in the public hospital environment. It is helpful to be able to interpret that for patients and colleagues and improve their confidence in what the public system can provide.”</p>\n<p>To any GPs considering a GPwSI role, Dr Carroll would recommend it to those who want to try something different and work in a team of clinicians with a multi-disciplinary approach.</p>\n<p>“The hospital staff are very welcoming and supportive and very willing to educate and share their knowledge and skills,” Dr Carroll said. </p>\n<p>The project, currently funded in partnership with the Queensland Health Clinical Excellence Division, recruited their first GPwSI in April 2018, since then has had up to 17 GPs with Special Interests working across a diverse selection of 15 specialty departments.</p>\n<p>The GP with Special Interest outpatient clinics are based out of Metro North Hospital and Community Health facilities. Special interest outpatients clinics include:</p>\n<p>orthopaedicdiabetes</p><ul><li>epilepsy</li><li>older persons.</li></ul>\n<p>Metro North Health are currently recruiting a GPwSI in Chronic Kidney Disease to work at Queensland Health facilities in the catchment areas of Caboolture, North Lakes, Redcliffe and The Prince Charles Hospital. </p>\n<p>For more information on the opportunity visit the <a href=\"https://smartjobs.qld.gov.au/jobs/QLD-RBH371167\">Queensland Government’s Smart Jobs page</a> or to get in contact with the project team email <a href=\"mailto:MNHHSGPwSIProject@health.qld.gov.au\">MNHHSGPwSIProject@health.qld.gov.au</a>. </p>',NULL,NULL,NULL),(4881,162167,1,'2021-05-18 01:08:09','2021-05-18 01:08:09','f130dcab-0976-46ff-98ab-86970299b6d1','<p><strong>Dr Debra Carroll works as a General Practitioner with Special Interest (GPwSI) in Gestational Diabetes (GDM), and shared her thoughts on what attracted her to the role and how it complements her work as a general practitioner. </strong></p>\n<p>The GPwSI model of care aims to improve patient access to the most appropriate specialist care in a timely and cost-effective manner, within the outpatient setting. It represents a unique opportunity for GPs to upskill within an area of interest and strengthens the links between primary care practitioners and hospital-based specialist services.</p>\n<p>Within the work she does as a GPwSI, Dr Carroll enjoys the variety that the role brings to her week, and the opportunity to focus on a specific clinical problem within the GDM clinic while working within a multidisciplinary team.</p>\n<p>Dr Carroll said she enjoys being able to bring a broad knowledge of the health system—particularly primary care—to her role as a GPwSI. <br /></p>\n\n<p>“I have the ability to explain to hospital-based healthcare providers how primary care works and how the two systems can work together to improve patient care and outcomes,” she said.</p>\n<p>“I also get the opportunity to advocate for GPs where appropriate and hopefully to provide a positive GP role model to hospital staff and patients.”</p>\n<p>Within her work as a GP, Dr Carroll appreciates the independence, the ability to be flexible and realistic with guidelines and the opportunity to know her patients well in terms of their physical, social and psychological challenges. </p>\n<p>“As a GP I get to advocate for the public system in my practice and assist colleagues and patients in the appropriate pathways to access care within the public system,” Dr Carroll said.</p>\n<p>“It helps to have an improved understanding of the complexities of providing healthcare in the public hospital environment. It is helpful to be able to interpret that for patients and colleagues and improve their confidence in what the public system can provide.”</p>\n<p>To any GPs considering a GPwSI role, Dr Carroll would recommend it to those who want to try something different and work in a team of clinicians with a multi-disciplinary approach.</p>\n<p>“The hospital staff are very welcoming and supportive and very willing to educate and share their knowledge and skills,” Dr Carroll said. </p>\n<p>The project, currently funded in partnership with the Queensland Health Clinical Excellence Division, recruited their first GPwSI in April 2018, since then has had up to 17 GPs with Special Interests working across a diverse selection of 15 specialty departments.</p>\n<p>The GP with Special Interest outpatient clinics are based out of Metro North Hospital and Community Health facilities. Special interest outpatients clinics include:</p>\n<p>orthopaedicdiabetesepilepsy</p><ul><li>older persons.</li></ul>\n<p>Metro North Health are currently recruiting a GPwSI in Chronic Kidney Disease to work at Queensland Health facilities in the catchment areas of Caboolture, North Lakes, Redcliffe and The Prince Charles Hospital. </p>\n<p>For more information on the opportunity visit the <a href=\"https://smartjobs.qld.gov.au/jobs/QLD-RBH371167\">Queensland Government’s Smart Jobs page</a> or to get in contact with the project team email <a href=\"mailto:MNHHSGPwSIProject@health.qld.gov.au\">MNHHSGPwSIProject@health.qld.gov.au</a>. </p>',NULL,NULL,NULL),(4882,162168,1,'2021-05-18 01:08:10','2021-05-18 01:08:10','26a78f54-2d4a-4cad-b23f-fc5c5b9b20fc','<p><strong>Dr Debra Carroll works as a General Practitioner with Special Interest (GPwSI) in Gestational Diabetes (GDM), and shared her thoughts on what attracted her to the role and how it complements her work as a general practitioner. </strong></p>\n<p>The GPwSI model of care aims to improve patient access to the most appropriate specialist care in a timely and cost-effective manner, within the outpatient setting. It represents a unique opportunity for GPs to upskill within an area of interest and strengthens the links between primary care practitioners and hospital-based specialist services.</p>\n<p>Within the work she does as a GPwSI, Dr Carroll enjoys the variety that the role brings to her week, and the opportunity to focus on a specific clinical problem within the GDM clinic while working within a multidisciplinary team.</p>\n<p>Dr Carroll said she enjoys being able to bring a broad knowledge of the health system—particularly primary care—to her role as a GPwSI. <br /></p>\n\n<p>“I have the ability to explain to hospital-based healthcare providers how primary care works and how the two systems can work together to improve patient care and outcomes,” she said.</p>\n<p>“I also get the opportunity to advocate for GPs where appropriate and hopefully to provide a positive GP role model to hospital staff and patients.”</p>\n<p>Within her work as a GP, Dr Carroll appreciates the independence, the ability to be flexible and realistic with guidelines and the opportunity to know her patients well in terms of their physical, social and psychological challenges. </p>\n<p>“As a GP I get to advocate for the public system in my practice and assist colleagues and patients in the appropriate pathways to access care within the public system,” Dr Carroll said.</p>\n<p>“It helps to have an improved understanding of the complexities of providing healthcare in the public hospital environment. It is helpful to be able to interpret that for patients and colleagues and improve their confidence in what the public system can provide.”</p>\n<p>To any GPs considering a GPwSI role, Dr Carroll would recommend it to those who want to try something different and work in a team of clinicians with a multi-disciplinary approach.</p>\n<p>“The hospital staff are very welcoming and supportive and very willing to educate and share their knowledge and skills,” Dr Carroll said. </p>\n<p>The project, currently funded in partnership with the Queensland Health Clinical Excellence Division, recruited their first GPwSI in April 2018, since then has had up to 17 GPs with Special Interests working across a diverse selection of 15 specialty departments.</p>\n<p>The GP with Special Interest outpatient clinics are based out of Metro North Hospital and Community Health facilities. Special interest outpatients clinics include:</p>\n<p>orthopaedicdiabetesepilepsyolder persons.</p>\n<p>Metro North Health are currently recruiting a GPwSI in Chronic Kidney Disease to work at Queensland Health facilities in the catchment areas of Caboolture, North Lakes, Redcliffe and The Prince Charles Hospital. </p>\n<p>For more information on the opportunity visit the <a href=\"https://smartjobs.qld.gov.au/jobs/QLD-RBH371167\">Queensland Government’s Smart Jobs page</a> or to get in contact with the project team email <a href=\"mailto:MNHHSGPwSIProject@health.qld.gov.au\">MNHHSGPwSIProject@health.qld.gov.au</a>. </p>',NULL,NULL,NULL),(4883,162169,1,'2021-05-18 01:08:13','2021-05-18 01:08:13','432fe033-8a05-485d-a056-8c557804096b','<p><strong>Dr Debra Carroll works as a General Practitioner with Special Interest (GPwSI) in Gestational Diabetes (GDM), and shared her thoughts on what attracted her to the role and how it complements her work as a general practitioner. </strong></p>\n<p>The GPwSI model of care aims to improve patient access to the most appropriate specialist care in a timely and cost-effective manner, within the outpatient setting. It represents a unique opportunity for GPs to upskill within an area of interest and strengthens the links between primary care practitioners and hospital-based specialist services.</p>\n<p>Within the work she does as a GPwSI, Dr Carroll enjoys the variety that the role brings to her week, and the opportunity to focus on a specific clinical problem within the GDM clinic while working within a multidisciplinary team.</p>\n<p>Dr Carroll said she enjoys being able to bring a broad knowledge of the health system—particularly primary care—to her role as a GPwSI. <br /></p>\n\n<p>“I have the ability to explain to hospital-based healthcare providers how primary care works and how the two systems can work together to improve patient care and outcomes,” she said.</p>\n<p>“I also get the opportunity to advocate for GPs where appropriate and hopefully to provide a positive GP role model to hospital staff and patients.”</p>\n<p>Within her work as a GP, Dr Carroll appreciates the independence, the ability to be flexible and realistic with guidelines and the opportunity to know her patients well in terms of their physical, social and psychological challenges. </p>\n<p>“As a GP I get to advocate for the public system in my practice and assist colleagues and patients in the appropriate pathways to access care within the public system,” Dr Carroll said.</p>\n<p>“It helps to have an improved understanding of the complexities of providing healthcare in the public hospital environment. It is helpful to be able to interpret that for patients and colleagues and improve their confidence in what the public system can provide.”</p>\n<p>To any GPs considering a GPwSI role, Dr Carroll would recommend it to those who want to try something different and work in a team of clinicians with a multi-disciplinary approach.</p>\n<p>“The hospital staff are very welcoming and supportive and very willing to educate and share their knowledge and skills,” Dr Carroll said. </p>\n<p>The project, currently funded in partnership with the Queensland Health Clinical Excellence Division, recruited their first GPwSI in April 2018, since then has had up to 17 GPs with Special Interests working across a diverse selection of 15 specialty departments.</p>\n<p>The GP with Special Interest outpatient clinics are based out of Metro North Hospital and Community Health facilities. Special interest outpatients clinics include:orthopaedicdiabetesepilepsyolder persons.</p>\n\n<p>Metro North Health are currently recruiting a GPwSI in Chronic Kidney Disease to work at Queensland Health facilities in the catchment areas of Caboolture, North Lakes, Redcliffe and The Prince Charles Hospital. </p>\n<p>For more information on the opportunity visit the <a href=\"https://smartjobs.qld.gov.au/jobs/QLD-RBH371167\">Queensland Government’s Smart Jobs page</a> or to get in contact with the project team email <a href=\"mailto:MNHHSGPwSIProject@health.qld.gov.au\">MNHHSGPwSIProject@health.qld.gov.au</a>. </p>',NULL,NULL,NULL),(4884,162170,1,'2021-05-18 01:08:15','2021-05-18 01:08:15','f8bdf9b3-727d-4711-91ab-f73abb98a257','<p><strong>Dr Debra Carroll works as a General Practitioner with Special Interest (GPwSI) in Gestational Diabetes (GDM), and shared her thoughts on what attracted her to the role and how it complements her work as a general practitioner. </strong></p>\n<p>The GPwSI model of care aims to improve patient access to the most appropriate specialist care in a timely and cost-effective manner, within the outpatient setting. It represents a unique opportunity for GPs to upskill within an area of interest and strengthens the links between primary care practitioners and hospital-based specialist services.</p>\n<p>Within the work she does as a GPwSI, Dr Carroll enjoys the variety that the role brings to her week, and the opportunity to focus on a specific clinical problem within the GDM clinic while working within a multidisciplinary team.</p>\n<p>Dr Carroll said she enjoys being able to bring a broad knowledge of the health system—particularly primary care—to her role as a GPwSI. <br /></p>\n\n<p>“I have the ability to explain to hospital-based healthcare providers how primary care works and how the two systems can work together to improve patient care and outcomes,” she said.</p>\n<p>“I also get the opportunity to advocate for GPs where appropriate and hopefully to provide a positive GP role model to hospital staff and patients.”</p>\n<p>Within her work as a GP, Dr Carroll appreciates the independence, the ability to be flexible and realistic with guidelines and the opportunity to know her patients well in terms of their physical, social and psychological challenges. </p>\n<p>“As a GP I get to advocate for the public system in my practice and assist colleagues and patients in the appropriate pathways to access care within the public system,” Dr Carroll said.</p>\n<p>“It helps to have an improved understanding of the complexities of providing healthcare in the public hospital environment. It is helpful to be able to interpret that for patients and colleagues and improve their confidence in what the public system can provide.”</p>\n<p>To any GPs considering a GPwSI role, Dr Carroll would recommend it to those who want to try something different and work in a team of clinicians with a multi-disciplinary approach.</p>\n<p>“The hospital staff are very welcoming and supportive and very willing to educate and share their knowledge and skills,” Dr Carroll said. </p>\n<p>The project, currently funded in partnership with the Queensland Health Clinical Excellence Division, recruited their first GPwSI in April 2018, since then has had up to 17 GPs with Special Interests working across a diverse selection of 15 specialty departments.</p>\n<p>The GP with Special Interest outpatient clinics are based out of Metro North Hospital and Community Health facilities. Special interest outpatients clinics include:</p>\n<p>orthopaedicdiabetesepilepsyolder persons.</p>\n\n<p>Metro North Health are currently recruiting a GPwSI in Chronic Kidney Disease to work at Queensland Health facilities in the catchment areas of Caboolture, North Lakes, Redcliffe and The Prince Charles Hospital. </p>\n<p>For more information on the opportunity visit the <a href=\"https://smartjobs.qld.gov.au/jobs/QLD-RBH371167\">Queensland Government’s Smart Jobs page</a> or to get in contact with the project team email <a href=\"mailto:MNHHSGPwSIProject@health.qld.gov.au\">MNHHSGPwSIProject@health.qld.gov.au</a>. </p>',NULL,NULL,NULL),(4885,162171,1,'2021-05-18 01:08:17','2021-05-18 01:08:17','ca5b20ef-ffa7-4b25-a239-88933337a686','<p><strong>Dr Debra Carroll works as a General Practitioner with Special Interest (GPwSI) in Gestational Diabetes (GDM), and shared her thoughts on what attracted her to the role and how it complements her work as a general practitioner. </strong></p>\n<p>The GPwSI model of care aims to improve patient access to the most appropriate specialist care in a timely and cost-effective manner, within the outpatient setting. It represents a unique opportunity for GPs to upskill within an area of interest and strengthens the links between primary care practitioners and hospital-based specialist services.</p>\n<p>Within the work she does as a GPwSI, Dr Carroll enjoys the variety that the role brings to her week, and the opportunity to focus on a specific clinical problem within the GDM clinic while working within a multidisciplinary team.</p>\n<p>Dr Carroll said she enjoys being able to bring a broad knowledge of the health system—particularly primary care—to her role as a GPwSI. <br /></p>\n\n<p>“I have the ability to explain to hospital-based healthcare providers how primary care works and how the two systems can work together to improve patient care and outcomes,” she said.</p>\n<p>“I also get the opportunity to advocate for GPs where appropriate and hopefully to provide a positive GP role model to hospital staff and patients.”</p>\n<p>Within her work as a GP, Dr Carroll appreciates the independence, the ability to be flexible and realistic with guidelines and the opportunity to know her patients well in terms of their physical, social and psychological challenges. </p>\n<p>“As a GP I get to advocate for the public system in my practice and assist colleagues and patients in the appropriate pathways to access care within the public system,” Dr Carroll said.</p>\n<p>“It helps to have an improved understanding of the complexities of providing healthcare in the public hospital environment. It is helpful to be able to interpret that for patients and colleagues and improve their confidence in what the public system can provide.”</p>\n<p>To any GPs considering a GPwSI role, Dr Carroll would recommend it to those who want to try something different and work in a team of clinicians with a multi-disciplinary approach.</p>\n<p>“The hospital staff are very welcoming and supportive and very willing to educate and share their knowledge and skills,” Dr Carroll said. </p>\n<p>The project, currently funded in partnership with the Queensland Health Clinical Excellence Division, recruited their first GPwSI in April 2018, since then has had up to 17 GPs with Special Interests working across a diverse selection of 15 specialty departments.</p>\n<p>The GP with Special Interest outpatient clinics are based out of Metro North Hospital and Community Health facilities. Special interest outpatients clinics include:</p><ul><li>orthopaedicdiabetesepilepsyolder persons.</li></ul>\n\n<p>Metro North Health are currently recruiting a GPwSI in Chronic Kidney Disease to work at Queensland Health facilities in the catchment areas of Caboolture, North Lakes, Redcliffe and The Prince Charles Hospital. </p>\n<p>For more information on the opportunity visit the <a href=\"https://smartjobs.qld.gov.au/jobs/QLD-RBH371167\">Queensland Government’s Smart Jobs page</a> or to get in contact with the project team email <a href=\"mailto:MNHHSGPwSIProject@health.qld.gov.au\">MNHHSGPwSIProject@health.qld.gov.au</a>. </p>',NULL,NULL,NULL),(4886,162172,1,'2021-05-18 01:08:18','2021-05-18 01:08:18','5459b9f8-9d87-47fb-a7c6-f50900ca106d','<p><strong>Dr Debra Carroll works as a General Practitioner with Special Interest (GPwSI) in Gestational Diabetes (GDM), and shared her thoughts on what attracted her to the role and how it complements her work as a general practitioner. </strong></p>\n<p>The GPwSI model of care aims to improve patient access to the most appropriate specialist care in a timely and cost-effective manner, within the outpatient setting. It represents a unique opportunity for GPs to upskill within an area of interest and strengthens the links between primary care practitioners and hospital-based specialist services.</p>\n<p>Within the work she does as a GPwSI, Dr Carroll enjoys the variety that the role brings to her week, and the opportunity to focus on a specific clinical problem within the GDM clinic while working within a multidisciplinary team.</p>\n<p>Dr Carroll said she enjoys being able to bring a broad knowledge of the health system—particularly primary care—to her role as a GPwSI. <br /></p>\n\n<p>“I have the ability to explain to hospital-based healthcare providers how primary care works and how the two systems can work together to improve patient care and outcomes,” she said.</p>\n<p>“I also get the opportunity to advocate for GPs where appropriate and hopefully to provide a positive GP role model to hospital staff and patients.”</p>\n<p>Within her work as a GP, Dr Carroll appreciates the independence, the ability to be flexible and realistic with guidelines and the opportunity to know her patients well in terms of their physical, social and psychological challenges. </p>\n<p>“As a GP I get to advocate for the public system in my practice and assist colleagues and patients in the appropriate pathways to access care within the public system,” Dr Carroll said.</p>\n<p>“It helps to have an improved understanding of the complexities of providing healthcare in the public hospital environment. It is helpful to be able to interpret that for patients and colleagues and improve their confidence in what the public system can provide.”</p>\n<p>To any GPs considering a GPwSI role, Dr Carroll would recommend it to those who want to try something different and work in a team of clinicians with a multi-disciplinary approach.</p>\n<p>“The hospital staff are very welcoming and supportive and very willing to educate and share their knowledge and skills,” Dr Carroll said. </p>\n<p>The project, currently funded in partnership with the Queensland Health Clinical Excellence Division, recruited their first GPwSI in April 2018, since then has had up to 17 GPs with Special Interests working across a diverse selection of 15 specialty departments.</p>\n<p>The GP with Special Interest outpatient clinics are based out of Metro North Hospital and Community Health facilities. Special interest outpatients clinics include:</p><ul><li>orthopaedic</li><li>diabetesepilepsyolder persons.</li></ul>\n\n<p>Metro North Health are currently recruiting a GPwSI in Chronic Kidney Disease to work at Queensland Health facilities in the catchment areas of Caboolture, North Lakes, Redcliffe and The Prince Charles Hospital. </p>\n<p>For more information on the opportunity visit the <a href=\"https://smartjobs.qld.gov.au/jobs/QLD-RBH371167\">Queensland Government’s Smart Jobs page</a> or to get in contact with the project team email <a href=\"mailto:MNHHSGPwSIProject@health.qld.gov.au\">MNHHSGPwSIProject@health.qld.gov.au</a>. </p>',NULL,NULL,NULL),(4887,162173,1,'2021-05-18 01:08:20','2021-05-18 01:08:20','3d43f20f-9454-4d28-a242-1c8b70a1d054','<p><strong>Dr Debra Carroll works as a General Practitioner with Special Interest (GPwSI) in Gestational Diabetes (GDM), and shared her thoughts on what attracted her to the role and how it complements her work as a general practitioner. </strong></p>\n<p>The GPwSI model of care aims to improve patient access to the most appropriate specialist care in a timely and cost-effective manner, within the outpatient setting. It represents a unique opportunity for GPs to upskill within an area of interest and strengthens the links between primary care practitioners and hospital-based specialist services.</p>\n<p>Within the work she does as a GPwSI, Dr Carroll enjoys the variety that the role brings to her week, and the opportunity to focus on a specific clinical problem within the GDM clinic while working within a multidisciplinary team.</p>\n<p>Dr Carroll said she enjoys being able to bring a broad knowledge of the health system—particularly primary care—to her role as a GPwSI. <br /></p>\n\n<p>“I have the ability to explain to hospital-based healthcare providers how primary care works and how the two systems can work together to improve patient care and outcomes,” she said.</p>\n<p>“I also get the opportunity to advocate for GPs where appropriate and hopefully to provide a positive GP role model to hospital staff and patients.”</p>\n<p>Within her work as a GP, Dr Carroll appreciates the independence, the ability to be flexible and realistic with guidelines and the opportunity to know her patients well in terms of their physical, social and psychological challenges. </p>\n<p>“As a GP I get to advocate for the public system in my practice and assist colleagues and patients in the appropriate pathways to access care within the public system,” Dr Carroll said.</p>\n<p>“It helps to have an improved understanding of the complexities of providing healthcare in the public hospital environment. It is helpful to be able to interpret that for patients and colleagues and improve their confidence in what the public system can provide.”</p>\n<p>To any GPs considering a GPwSI role, Dr Carroll would recommend it to those who want to try something different and work in a team of clinicians with a multi-disciplinary approach.</p>\n<p>“The hospital staff are very welcoming and supportive and very willing to educate and share their knowledge and skills,” Dr Carroll said. </p>\n<p>The project, currently funded in partnership with the Queensland Health Clinical Excellence Division, recruited their first GPwSI in April 2018, since then has had up to 17 GPs with Special Interests working across a diverse selection of 15 specialty departments.</p>\n<p>The GP with Special Interest outpatient clinics are based out of Metro North Hospital and Community Health facilities. Special interest outpatients clinics include:</p><ul><li>orthopaedic</li><li>diabetes</li><li>epilepsyolder persons.</li></ul>\n\n<p>Metro North Health are currently recruiting a GPwSI in Chronic Kidney Disease to work at Queensland Health facilities in the catchment areas of Caboolture, North Lakes, Redcliffe and The Prince Charles Hospital. </p>\n<p>For more information on the opportunity visit the <a href=\"https://smartjobs.qld.gov.au/jobs/QLD-RBH371167\">Queensland Government’s Smart Jobs page</a> or to get in contact with the project team email <a href=\"mailto:MNHHSGPwSIProject@health.qld.gov.au\">MNHHSGPwSIProject@health.qld.gov.au</a>. </p>',NULL,NULL,NULL),(4888,162174,1,'2021-05-18 01:08:23','2021-05-18 01:08:23','851cf870-732a-4bd9-817e-f89b0f1e563f','<p><strong>Dr Debra Carroll works as a General Practitioner with Special Interest (GPwSI) in Gestational Diabetes (GDM), and shared her thoughts on what attracted her to the role and how it complements her work as a general practitioner. </strong></p>\n<p>The GPwSI model of care aims to improve patient access to the most appropriate specialist care in a timely and cost-effective manner, within the outpatient setting. It represents a unique opportunity for GPs to upskill within an area of interest and strengthens the links between primary care practitioners and hospital-based specialist services.</p>\n<p>Within the work she does as a GPwSI, Dr Carroll enjoys the variety that the role brings to her week, and the opportunity to focus on a specific clinical problem within the GDM clinic while working within a multidisciplinary team.</p>\n<p>Dr Carroll said she enjoys being able to bring a broad knowledge of the health system—particularly primary care—to her role as a GPwSI. <br /></p>\n\n<p>“I have the ability to explain to hospital-based healthcare providers how primary care works and how the two systems can work together to improve patient care and outcomes,” she said.</p>\n<p>“I also get the opportunity to advocate for GPs where appropriate and hopefully to provide a positive GP role model to hospital staff and patients.”</p>\n<p>Within her work as a GP, Dr Carroll appreciates the independence, the ability to be flexible and realistic with guidelines and the opportunity to know her patients well in terms of their physical, social and psychological challenges. </p>\n<p>“As a GP I get to advocate for the public system in my practice and assist colleagues and patients in the appropriate pathways to access care within the public system,” Dr Carroll said.</p>\n<p>“It helps to have an improved understanding of the complexities of providing healthcare in the public hospital environment. It is helpful to be able to interpret that for patients and colleagues and improve their confidence in what the public system can provide.”</p>\n<p>To any GPs considering a GPwSI role, Dr Carroll would recommend it to those who want to try something different and work in a team of clinicians with a multi-disciplinary approach.</p>\n<p>“The hospital staff are very welcoming and supportive and very willing to educate and share their knowledge and skills,” Dr Carroll said. </p>\n<p>The project, currently funded in partnership with the Queensland Health Clinical Excellence Division, recruited their first GPwSI in April 2018, since then has had up to 17 GPs with Special Interests working across a diverse selection of 15 specialty departments.</p>\n<p>The GP with Special Interest outpatient clinics are based out of Metro North Hospital and Community Health facilities. Special interest outpatients clinics include:</p><ul><li>orthopaedic</li><li>diabetes</li><li>epilepsy</li><li>older persons.</li></ul>\n\n<p>Metro North Health are currently recruiting a GPwSI in Chronic Kidney Disease to work at Queensland Health facilities in the catchment areas of Caboolture, North Lakes, Redcliffe and The Prince Charles Hospital. </p>\n<p>For more information on the opportunity visit the <a href=\"https://smartjobs.qld.gov.au/jobs/QLD-RBH371167\">Queensland Government’s Smart Jobs page</a> or to get in contact with the project team email <a href=\"mailto:MNHHSGPwSIProject@health.qld.gov.au\">MNHHSGPwSIProject@health.qld.gov.au</a>. </p>',NULL,NULL,NULL),(4889,162175,1,'2021-05-18 01:08:36','2021-05-18 01:08:36','263e7e1c-df0c-4227-b65b-04c0b4ac3335','<p><strong>Dr Debra Carroll works as a General Practitioner with Special Interest (GPwSI) in Gestational Diabetes (GDM), and shared her thoughts on what attracted her to the role and how it complements her work as a general practitioner. </strong></p>\n<p>The GPwSI model of care aims to improve patient access to the most appropriate specialist care in a timely and cost-effective manner, within the outpatient setting. It represents a unique opportunity for GPs to upskill within an area of interest and strengthens the links between primary care practitioners and hospital-based specialist services.</p>\n<p>Within the work she does as a GPwSI, Dr Carroll enjoys the variety that the role brings to her week, and the opportunity to focus on a specific clinical problem within the GDM clinic while working within a multidisciplinary team.</p>\n<p>Dr Carroll said she enjoys being able to bring a broad knowledge of the health system—particularly primary care—to her role as a GPwSI. <br /></p>\n\n<p>“I have the ability to explain to hospital-based healthcare providers how primary care works and how the two systems can work together to improve patient care and outcomes,” she said.</p>\n<p>“I also get the opportunity to advocate for GPs where appropriate and hopefully to provide a positive GP role model to hospital staff and patients.”</p>\n<p>Within her work as a GP, Dr Carroll appreciates the independence, the ability to be flexible and realistic with guidelines and the opportunity to know her patients well in terms of their physical, social and psychological challenges. </p>\n<p>“As a GP I get to advocate for the public system in my practice and assist colleagues and patients in the appropriate pathways to access care within the public system,” Dr Carroll said.</p>\n<p>“It helps to have an improved understanding of the complexities of providing healthcare in the public hospital environment. It is helpful to be able to interpret that for patients and colleagues and improve their confidence in what the public system can provide.”</p>\n<p>To any GPs considering a GPwSI role, Dr Carroll would recommend it to those who want to try something different and work in a team of clinicians with a multi-disciplinary approach.</p>\n<p>“The hospital staff are very welcoming and supportive and very willing to educate and share their knowledge and skills,” Dr Carroll said. </p>\n<p>The project, currently funded in partnership with the Queensland Health Clinical Excellence Division, recruited their first GPwSI in April 2018, since then has had up to 17 GPs with Special Interests working across a diverse selection of 15 specialty departments.</p>\n<p>The GP with Special Interest outpatient clinics are based out of Metro North Hospital and Community Health facilities. Special interest outpatients clinics include:</p><ul><li>orthopaedic</li><li>diabetes</li><li>epilepsy</li><li>older persons.</li></ul>\n\n<p>Metro North Health are currently recruiting a GPwSI in Chronic Kidney Disease to work at Queensland Health facilities in the catchment areas of Caboolture, North Lakes, Redcliffe and The Prince Charles Hospital. </p>\n<p><strong>For more information on the opportunity visit the <a href=\"https://smartjobs.qld.gov.au/jobs/QLD-RBH371167\">Queensland Government’s Smart Jobs page</a> or to get in contact with the project team email <a href=\"mailto:MNHHSGPwSIProject@health.qld.gov.au\">MNHHSGPwSIProject@health.qld.gov.au</a>. </strong></p>',NULL,NULL,NULL),(4891,162178,1,'2021-05-18 01:08:56','2021-05-18 23:43:54','7ca90b03-4559-410b-9fdb-05c46ab92933','<p><strong>Dr Debra Carroll works as a General Practitioner with Special Interest (GPwSI) in Gestational Diabetes (GDM), and shared her thoughts on what attracted her to the role and how it complements her work as a general practitioner. </strong><br /></p>\n\n<p>Within the work she does as a GPwSI, Dr Carroll enjoys the variety that the role brings to her week, and the opportunity to focus on a specific clinical problem within the GDM clinic while working within a multidisciplinary team.</p>\n<p>Dr Carroll said she enjoys being able to bring a broad knowledge of the health system—particularly primary care—to her role as a GPwSI. <br /></p>\n<p>“I have the ability to explain to hospital-based healthcare providers how primary care works and how the two systems can work together to improve patient care and outcomes,” she said.</p>\n<p>“I also get the opportunity to advocate for GPs where appropriate and hopefully to provide a positive GP role model to hospital staff and patients.”</p>\n<p>The GPwSI model of care aims to improve patient access to the most appropriate specialist care in a timely and cost-effective manner, within the outpatient setting. It represents a unique opportunity for GPs to upskill within an area of interest and strengthens the links between primary care practitioners and hospital-based specialist services.</p>\n<p>Within her work as a GP, Dr Carroll appreciates the independence, the ability to be flexible and realistic with guidelines and the opportunity to know her patients well in terms of their physical, social and psychological challenges. </p>\n<p>“As a GP I get to advocate for the public system in my practice and assist colleagues and patients in the appropriate pathways to access care within the public system,” Dr Carroll said.</p>\n<p>“It helps to have an improved understanding of the complexities of providing healthcare in the public hospital environment. It is helpful to be able to interpret that for patients and colleagues and improve their confidence in what the public system can provide.”</p>\n<p>To any GPs considering a GPwSI role, Dr Carroll would recommend it to those who want to try something different and work in a team of clinicians with a multi-disciplinary approach.</p>\n<p>“The hospital staff are very welcoming and supportive and very willing to educate and share their knowledge and skills,” Dr Carroll said. </p>\n<p>The project, currently funded in partnership with the Queensland Health Clinical Excellence Division, recruited their first GPwSI in April 2018, since then has had up to 17 GPs with Special Interests working across a diverse selection of 15 specialty departments.</p>\n<p>The GP with Special Interest outpatient clinics are based out of Metro North Hospital and Community Health facilities. Special interest outpatients clinics include:</p>\n<ul><li>orthopaedic</li><li>diabetes</li><li>epilepsy</li><li>older persons.</li></ul>\n<p>Metro North Health are currently recruiting a GPwSI in Chronic Kidney Disease to work at Queensland Health facilities in the catchment areas of Caboolture, North Lakes, Redcliffe and The Prince Charles Hospital. </p>\n<p>For more information on the opportunity visit the <a href=\"https://smartjobs.qld.gov.au/jobs/QLD-RBH371167\">Queensland Government’s Smart Jobs page</a> or to get in contact with the project team email <a href=\"mailto:MNHHSGPwSIProject@health.qld.gov.au\">MNHHSGPwSIProject@health.qld.gov.au</a>. </p>',NULL,NULL,NULL),(4892,162180,1,'2021-05-18 01:08:56','2021-05-18 01:08:56','2a8cc7e9-23bc-4c07-b34e-17c242f2f86a','<p><strong>Dr Debra Carroll works as a General Practitioner with Special Interest (GPwSI) in Gestational Diabetes (GDM), and shared her thoughts on what attracted her to the role and how it complements her work as a general practitioner. </strong></p>\n<p>The GPwSI model of care aims to improve patient access to the most appropriate specialist care in a timely and cost-effective manner, within the outpatient setting. It represents a unique opportunity for GPs to upskill within an area of interest and strengthens the links between primary care practitioners and hospital-based specialist services.</p>\n<p>Within the work she does as a GPwSI, Dr Carroll enjoys the variety that the role brings to her week, and the opportunity to focus on a specific clinical problem within the GDM clinic while working within a multidisciplinary team.</p>\n<p>Dr Carroll said she enjoys being able to bring a broad knowledge of the health system—particularly primary care—to her role as a GPwSI. <br /></p>\n\n<p>“I have the ability to explain to hospital-based healthcare providers how primary care works and how the two systems can work together to improve patient care and outcomes,” she said.</p>\n<p>“I also get the opportunity to advocate for GPs where appropriate and hopefully to provide a positive GP role model to hospital staff and patients.”</p>\n<p>Within her work as a GP, Dr Carroll appreciates the independence, the ability to be flexible and realistic with guidelines and the opportunity to know her patients well in terms of their physical, social and psychological challenges. </p>\n<p>“As a GP I get to advocate for the public system in my practice and assist colleagues and patients in the appropriate pathways to access care within the public system,” Dr Carroll said.</p>\n<p>“It helps to have an improved understanding of the complexities of providing healthcare in the public hospital environment. It is helpful to be able to interpret that for patients and colleagues and improve their confidence in what the public system can provide.”</p>\n<p>To any GPs considering a GPwSI role, Dr Carroll would recommend it to those who want to try something different and work in a team of clinicians with a multi-disciplinary approach.</p>\n<p>“The hospital staff are very welcoming and supportive and very willing to educate and share their knowledge and skills,” Dr Carroll said. </p>\n<p>The project, currently funded in partnership with the Queensland Health Clinical Excellence Division, recruited their first GPwSI in April 2018, since then has had up to 17 GPs with Special Interests working across a diverse selection of 15 specialty departments.</p>\n<p>The GP with Special Interest outpatient clinics are based out of Metro North Hospital and Community Health facilities. Special interest outpatients clinics include:</p><ul><li>orthopaedic</li><li>diabetes</li><li>epilepsy</li><li>older persons.</li></ul>\n\n<p>Metro North Health are currently recruiting a GPwSI in Chronic Kidney Disease to work at Queensland Health facilities in the catchment areas of Caboolture, North Lakes, Redcliffe and The Prince Charles Hospital. </p>\n<p>For more information on the opportunity visit the <a href=\"https://smartjobs.qld.gov.au/jobs/QLD-RBH371167\">Queensland Government’s Smart Jobs page</a> or to get in contact with the project team email <a href=\"mailto:MNHHSGPwSIProject@health.qld.gov.au\">MNHHSGPwSIProject@health.qld.gov.au</a>. </p>',NULL,NULL,NULL),(4893,162182,1,'2021-05-18 01:08:58','2021-05-18 01:08:58','5c5af3ec-a0ca-472a-8273-bb1d40e15459','<p><strong>Dr Debra Carroll works as a General Practitioner with Special Interest (GPwSI) in Gestational Diabetes (GDM), and shared her thoughts on what attracted her to the role and how it complements her work as a general practitioner. </strong></p>\n<p>The GPwSI model of care aims to improve patient access to the most appropriate specialist care in a timely and cost-effective manner, within the outpatient setting. It represents a unique opportunity for GPs to upskill within an area of interest and strengthens the links between primary care practitioners and hospital-based specialist services.</p>\n<p>Within the work she does as a GPwSI, Dr Carroll enjoys the variety that the role brings to her week, and the opportunity to focus on a specific clinical problem within the GDM clinic while working within a multidisciplinary team.</p>\n<p>Dr Carroll said she enjoys being able to bring a broad knowledge of the health system—particularly primary care—to her role as a GPwSI. <br /></p>\n\n<p>“I have the ability to explain to hospital-based healthcare providers how primary care works and how the two systems can work together to improve patient care and outcomes,” she said.</p>\n<p>“I also get the opportunity to advocate for GPs where appropriate and hopefully to provide a positive GP role model to hospital staff and patients.”</p>\n<p>Within her work as a GP, Dr Carroll appreciates the independence, the ability to be flexible and realistic with guidelines and the opportunity to know her patients well in terms of their physical, social and psychological challenges. </p>\n<p>“As a GP I get to advocate for the public system in my practice and assist colleagues and patients in the appropriate pathways to access care within the public system,” Dr Carroll said.</p>\n<p>“It helps to have an improved understanding of the complexities of providing healthcare in the public hospital environment. It is helpful to be able to interpret that for patients and colleagues and improve their confidence in what the public system can provide.”</p>\n<p>To any GPs considering a GPwSI role, Dr Carroll would recommend it to those who want to try something different and work in a team of clinicians with a multi-disciplinary approach.</p>\n<p>“The hospital staff are very welcoming and supportive and very willing to educate and share their knowledge and skills,” Dr Carroll said. </p>\n<p>The project, currently funded in partnership with the Queensland Health Clinical Excellence Division, recruited their first GPwSI in April 2018, since then has had up to 17 GPs with Special Interests working across a diverse selection of 15 specialty departments.</p>\n<p>The GP with Special Interest outpatient clinics are based out of Metro North Hospital and Community Health facilities. Special interest outpatients clinics include:</p><ul><li>orthopaedic</li><li>diabetes</li><li>epilepsy</li><li>older persons.</li></ul>\n\n<p>Metro North Health are currently recruiting a GPwSI in Chronic Kidney Disease to work at Queensland Health facilities in the catchment areas of Caboolture, North Lakes, Redcliffe and The Prince Charles Hospital. </p>\n<p>For more information on the opportunity visit the <a href=\"https://smartjobs.qld.gov.au/jobs/QLD-RBH371167\">Queensland Government’s Smart Jobs page</a> or to get in contact with the project team email <a href=\"mailto:MNHHSGPwSIProject@health.qld.gov.au\">MNHHSGPwSIProject@health.qld.gov.au</a>. </p>',NULL,NULL,NULL),(4894,162184,1,'2021-05-18 01:09:29','2021-05-18 01:09:29','98fd2222-df52-474f-9d5e-fa1aee9a6d6f',NULL,NULL,NULL,NULL),(4895,162185,1,'2021-05-18 01:09:31','2021-05-18 01:09:31','c834f8c1-4a75-4889-8617-16893f44a370','<p><strong>Vaccination against influenza (flu) remains important this year. Flu is a highly contagious viral infection that can cause widespread illness and deaths every year. Vaccination is our best defence against flu viruses.</strong></p>\n<p>Behaviours such as increased hand washing and social distancing helped to stop the spread of flu viruses in the community last year. Relaxing social distancing restrictions this year may allow flu viruses to recirculate, even if they were hardly seen in 2020.</p>\n<p><strong>Read more</strong></p>\n<p>Under the National Immunisation Program, free flu vaccines are provided to the following groups who are at higher risk of complications from flu:</p>\n<ul><li>children aged 6 months to less than 5 years</li><li>all Aboriginal and Torres Strait Islander people aged 6 months and over</li><li>people aged 6 months and over with certain medical conditions that increase their chance of severe influenza and its complications</li><li>pregnant women (at any stage during pregnancy)</li><li>people aged 65 years and over.</li></ul>\n<p>Free flu vaccines under the National Immunisation Program are available from April 2021. Vaccinating in autumn provides protection before the peak influenza season.</p>\n<p>Free flu vaccines are available from GPs, community health clinics, Aboriginal Medical Services and other immunisation providers in your state or territory. To locate a service in your area you can search the <a href=\"https://about.healthdirect.gov.au/nhsd\">National Health Services Directory</a>.</p>\n<p>Check with your immunisation provider to find out when they will have the vaccine available and when you can book in to get the vaccine.</p>\n<p>If you are not eligible for a free flu vaccine, you can purchase the vaccine from your GP, a pharmacy, or another immunisation provider.</p>\n<p>Vaccination experts recommend waiting 14 days between getting a flu vaccine and a COVID-19 vaccine. Given this, it will be important to plan both vaccinations.</p>\n<p>It doesn’t matter in what order you get the vaccines, however:</p>\n<ul><li>if you are in earlier phases for COVID-19 vaccination, you should get the COVID-19 vaccine as soon you can. You can then plan your flu vaccination.</li><li>if you are in later phases for COVID-19 vaccination, you should get the flu vaccine as soon as you can. This will ensure you are ready to get your COVID‑19 vaccine when it is available to you.</li></ul>\n<p>You can check what phase you are in using the <a href=\"https://covid-vaccine.healthdirect.gov.au/eligibility\">COVID-19 Vaccine Eligibility Checker</a>.</p>\n<p>When you book in for your flu vaccination, remember to tell your vaccination provider or clinic if you have received the COVID-19 vaccine (and when you received it). This will help them to plan your appointment.</p>',NULL,NULL,NULL),(4897,162188,1,'2021-05-18 01:10:03','2021-05-18 01:10:03','f326d0d4-56bd-411d-aaad-9d75f5e2572e','<p><strong>Vaccination against influenza (flu) remains important this year. Flu is a highly contagious viral infection that can cause widespread illness and deaths every year. Vaccination is our best defence against flu viruses.</strong></p>\n<p>Behaviours such as increased hand washing and social distancing helped to stop the spread of flu viruses in the community last year. Relaxing social distancing restrictions this year may allow flu viruses to recirculate, even if they were hardly seen in 2020.<br /></p>\n\n<p>Under the National Immunisation Program, free flu vaccines are provided to the following groups who are at higher risk of complications from flu:</p>\n<ul><li>children aged 6 months to less than 5 years</li><li>all Aboriginal and Torres Strait Islander people aged 6 months and over</li><li>people aged 6 months and over with certain medical conditions that increase their chance of severe influenza and its complications</li><li>pregnant women (at any stage during pregnancy)</li><li>people aged 65 years and over.</li></ul>\n<p>Free flu vaccines under the National Immunisation Program are available from April 2021. Vaccinating in autumn provides protection before the peak influenza season.</p>\n<p>Free flu vaccines are available from GPs, community health clinics, Aboriginal Medical Services and other immunisation providers in your state or territory. To locate a service in your area you can search the <a href=\"https://about.healthdirect.gov.au/nhsd\">National Health Services Directory</a>.</p>\n<p>Check with your immunisation provider to find out when they will have the vaccine available and when you can book in to get the vaccine.</p>\n<p>If you are not eligible for a free flu vaccine, you can purchase the vaccine from your GP, a pharmacy, or another immunisation provider.</p>\n<p>Vaccination experts recommend waiting 14 days between getting a flu vaccine and a COVID-19 vaccine. Given this, it will be important to plan both vaccinations.</p>\n<p>It doesn’t matter in what order you get the vaccines, however:</p>\n<ul><li>if you are in earlier phases for COVID-19 vaccination, you should get the COVID-19 vaccine as soon you can. You can then plan your flu vaccination.</li><li>if you are in later phases for COVID-19 vaccination, you should get the flu vaccine as soon as you can. This will ensure you are ready to get your COVID‑19 vaccine when it is available to you.</li></ul>\n<p>You can check what phase you are in using the <a href=\"https://covid-vaccine.healthdirect.gov.au/eligibility\">COVID-19 Vaccine Eligibility Checker</a>.</p>\n<p>When you book in for your flu vaccination, remember to tell your vaccination provider or clinic if you have received the COVID-19 vaccine (and when you received it). This will help them to plan your appointment.</p>',NULL,NULL,NULL),(4898,162190,1,'2021-05-18 01:10:03','2021-05-18 01:10:03','98db0650-99d2-4167-bfe7-44ff1369892f','<p><strong>Vaccination against influenza (flu) remains important this year. Flu is a highly contagious viral infection that can cause widespread illness and deaths every year. Vaccination is our best defence against flu viruses.</strong></p>\n<p>Behaviours such as increased hand washing and social distancing helped to stop the spread of flu viruses in the community last year. Relaxing social distancing restrictions this year may allow flu viruses to recirculate, even if they were hardly seen in 2020.<br /></p>\n\n<p>Under the National Immunisation Program, free flu vaccines are provided to the following groups who are at higher risk of complications from flu:</p>\n<ul><li>children aged 6 months to less than 5 years</li><li>all Aboriginal and Torres Strait Islander people aged 6 months and over</li><li>people aged 6 months and over with certain medical conditions that increase their chance of severe influenza and its complications</li><li>pregnant women (at any stage during pregnancy)</li><li>people aged 65 years and over.</li></ul>\n<p>Free flu vaccines under the National Immunisation Program are available from April 2021. Vaccinating in autumn provides protection before the peak influenza season.</p>\n<p>Free flu vaccines are available from GPs, community health clinics, Aboriginal Medical Services and other immunisation providers in your state or territory. To locate a service in your area you can search the <a href=\"https://about.healthdirect.gov.au/nhsd\">National Health Services Directory</a>.</p>\n<p>Check with your immunisation provider to find out when they will have the vaccine available and when you can book in to get the vaccine.</p>\n<p>If you are not eligible for a free flu vaccine, you can purchase the vaccine from your GP, a pharmacy, or another immunisation provider.</p>\n<p>Vaccination experts recommend waiting 14 days between getting a flu vaccine and a COVID-19 vaccine. Given this, it will be important to plan both vaccinations.</p>\n<p>It doesn’t matter in what order you get the vaccines, however:</p>\n<ul><li>if you are in earlier phases for COVID-19 vaccination, you should get the COVID-19 vaccine as soon you can. You can then plan your flu vaccination.</li><li>if you are in later phases for COVID-19 vaccination, you should get the flu vaccine as soon as you can. This will ensure you are ready to get your COVID‑19 vaccine when it is available to you.</li></ul>\n<p>You can check what phase you are in using the <a href=\"https://covid-vaccine.healthdirect.gov.au/eligibility\">COVID-19 Vaccine Eligibility Checker</a>.</p>\n<p>When you book in for your flu vaccination, remember to tell your vaccination provider or clinic if you have received the COVID-19 vaccine (and when you received it). This will help them to plan your appointment.</p>',NULL,NULL,NULL),(4899,162192,1,'2021-05-18 01:10:08','2021-05-18 01:10:08','23380461-acb2-4b19-9236-b47dbf03f705','<p><strong>Vaccination against influenza (flu) remains important this year. Flu is a highly contagious viral infection that can cause widespread illness and deaths every year. Vaccination is our best defence against flu viruses.</strong></p>\n<p>Behaviours such as increased hand washing and social distancing helped to stop the spread of flu viruses in the community last year. Relaxing social distancing restrictions this year may allow flu viruses to recirculate, even if they were hardly seen in 2020.<br /></p>\n\n<p>Under the National Immunisation Program, free flu vaccines are provided to the following groups who are at higher risk of complications from flu:</p>\n<ul><li>children aged 6 months to less than 5 years</li><li>all Aboriginal and Torres Strait Islander people aged 6 months and over</li><li>people aged 6 months and over with certain medical conditions that increase their chance of severe influenza and its complications</li><li>pregnant women (at any stage during pregnancy)</li><li>people aged 65 years and over.</li></ul>\n<p>Free flu vaccines under the National Immunisation Program are available from April 2021. Vaccinating in autumn provides protection before the peak influenza season.</p>\n<p>Free flu vaccines are available from GPs, community health clinics, Aboriginal Medical Services and other immunisation providers in your state or territory. To locate a service in your area you can search the <a href=\"https://about.healthdirect.gov.au/nhsd\">National Health Services Directory</a>.</p>\n<p>Check with your immunisation provider to find out when they will have the vaccine available and when you can book in to get the vaccine.</p>\n<p>If you are not eligible for a free flu vaccine, you can purchase the vaccine from your GP, a pharmacy, or another immunisation provider.</p>\n<p>Vaccination experts recommend waiting 14 days between getting a flu vaccine and a COVID-19 vaccine. Given this, it will be important to plan both vaccinations.</p>\n<p>It doesn’t matter in what order you get the vaccines, however:</p>\n<ul><li>if you are in earlier phases for COVID-19 vaccination, you should get the COVID-19 vaccine as soon you can. You can then plan your flu vaccination.</li><li>if you are in later phases for COVID-19 vaccination, you should get the flu vaccine as soon as you can. This will ensure you are ready to get your COVID‑19 vaccine when it is available to you.</li></ul>\n<p>You can check what phase you are in using the <a href=\"https://covid-vaccine.healthdirect.gov.au/eligibility\">COVID-19 Vaccine Eligibility Checker</a>.</p>\n<p>When you book in for your flu vaccination, remember to tell your vaccination provider or clinic if you have received the COVID-19 vaccine (and when you received it). This will help them to plan your appointment.</p>',NULL,NULL,NULL),(4900,162194,1,'2021-05-18 01:13:31','2021-05-18 01:13:31','dbaea715-7e31-4b79-80ad-41c36d58e891',NULL,NULL,NULL,NULL),(4901,162195,1,'2021-05-18 01:13:33','2021-05-18 01:13:33','133c2d58-6b04-43df-9bd7-c454d7edb295','<p>Across Metro North Health, gonorrhoea notifications increased 55 per cent between 2016 to 2019, when it reached a peak of 1635, dropping slightly to 1576 notifications during 2020 and the height of the COVID lockdown. </p>\n<p>Similarly, for syphilis, Metro North recorded an 85 per cent increase between 2016 and 2020, when 323 syphilis notifications were recorded last year, increasingly among young heterosexual men and women. </p>\n<p>Against this backdrop of rising infection, it is timely and important that GPs are reminded of contact tracing as a cornerstone in the control of sexually transmitted infections (STI) and an essential part of patient management. Given the demonstrated success of early, intense contact tracing for the control of COVID-19, GPs should be aware of those same principles applied to STI control: regular testing, regular re-testing and contact tracing. It is important for GPs to have contact tracing permanently on their checklist whenever discussing, testing and managing STIs.</p>\n<p><strong>Read more</strong></p>\n<p>Contract tracing is the process of:</p>\n<ul><li>identifying persons who may have contracted a notifiable condition</li><li>informing persons who are unaware that they may have contracted a notifiable condition so that they may seek testing and treatment before complications arise</li><li>providing information to persons who may have contracted a notifiable condition to prevent or minimise transmission of that condition.</li></ul>\n<p>There is often a misunderstanding that contact tracing for STI is automatically undertaken by the Department (as done for COVID-19 or HIV). Whilst Contact Tracing Support Officers (CTSO) are available to advise and assist GPs, GPs will need to support patients diagnosed with an STI to do contact tracing by:</p>\n<ul>\n <li>Providing the patient with education about the STI, including asymptomatic transmission, risk of complications if left untreated and risk to the patient of re-infection if their partners are not treated as well.</li>\n <li>Discussing that all sexual contacts need to be considered within the appropriate look-back period for the STI and not just the most recent contact. Information on how far back to trace for different STIs is offered by the <a href=\"https://protect-au.mimecast.com/s/GPMeCD1vQxiQ489IWC-JB?domain=contacttracing.ashm.org.au\">Australasian Contact Tracing Guidelines</a>.</li>\n <li>Providing the patient with information regarding the anonymous contact tracing websites that are available: <a href=\"https://protect-au.mimecast.com/s/2zUFCE8w0yiKEZ7cwv52s?domain=letthemknow.org.au/\">Let Them Know</a> or <a href=\"https://protect-au.mimecast.com/s/UvhQCGv0MAUovz7TpMyQu?domain=thedramadownunder.info\">The Drama Down Under</a> (for men who have sex with men) provide a service to advise sexual partners that they might also be at risk by sending an email or SMS either personally or anonymously. </li>\n <li>Discussing with the patient any barriers there may to contact trace and provide support in response.</li>\n</ul>\n<p>GPs can access support, information and advice from the local CTSO at the Metro North Public Health Unit on 07 3624 1111, the Queensland Syphilis Surveillance Service on 1800 032 238 or <a href=\"https://protect-au.mimecast.com/s/Dw3nCK1DLGi0VRotp3won?domain=health.qld.gov.au\" title=\"HIV Public Health Team\">the HIV Public Health Team</a> on 07 3328 9797. </p>\n<p>More information:</p>\n<ul>\n <li><a href=\"https://protect-au.mimecast.com/s/UE4aCL7EvGc56zWugdLlj?domain=ctm.ashm.org.au/\">Australasian Contact Tracing Manual</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/rPG8CMwGJXiGNnruGaBrx?domain=disease-control.health.qld.gov.au/\">Communicable Disease Control Guidance and Information: A-Z</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/C5YVCNLJYGf14gWsVzfBa?domain=sti.guidelines.org.au/\">Australian STI Management Guidelines for Use in Primary Care</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/NWfuCOMKPGioWB8TWKb0C?domain=health.qld.gov.au\">Primary Clinical Care Manual 9<sup>th</sup> edition (2016)</a></li>\n <li>AHSM guide to <a href=\"https://protect-au.mimecast.com/s/XoJBCP7LzGcqpLwsW7YEU?domain=hivlegal.ashm.org.au\">Duty of Care to Third Parties and Civil Liability</a></li>\n</ul>',NULL,NULL,NULL),(4902,162196,1,'2021-05-18 01:13:41','2021-05-18 01:13:41','680f43b3-9a04-490a-ac30-1ec7df806682','<p>Across Metro North Health, gonorrhoea notifications increased 55 per cent between 2016 to 2019, when it reached a peak of 1635, dropping slightly to 1576 notifications during 2020 and the height of the COVID lockdown. </p>\n<p>Similarly, for syphilis, Metro North recorded an 85 per cent increase between 2016 and 2020, when 323 syphilis notifications were recorded last year, increasingly among young heterosexual men and women. </p>\n<p>Against this backdrop of rising infection, it is timely and important that GPs are reminded of contact tracing as a cornerstone in the control of sexually transmitted infections (STI) and an essential part of patient management. Given the demonstrated success of early, intense contact tracing for the control of COVID-19, GPs should be aware of those same principles applied to STI control: regular testing, regular re-testing and contact tracing. It is important for GPs to have contact tracing permanently on their checklist whenever discussing, testing and managing STIs.</p>\n<p>Contract tracing is the process of:</p>\n<ul><li>identifying persons who may have contracted a notifiable condition</li><li>informing persons who are unaware that they may have contracted a notifiable condition so that they may seek testing and treatment before complications arise</li><li>providing information to persons who may have contracted a notifiable condition to prevent or minimise transmission of that condition.</li></ul>\n<p>There is often a misunderstanding that contact tracing for STI is automatically undertaken by the Department (as done for COVID-19 or HIV). Whilst Contact Tracing Support Officers (CTSO) are available to advise and assist GPs, GPs will need to support patients diagnosed with an STI to do contact tracing by:</p>\n<ul>\n <li>Providing the patient with education about the STI, including asymptomatic transmission, risk of complications if left untreated and risk to the patient of re-infection if their partners are not treated as well.</li>\n <li>Discussing that all sexual contacts need to be considered within the appropriate look-back period for the STI and not just the most recent contact. Information on how far back to trace for different STIs is offered by the <a href=\"https://protect-au.mimecast.com/s/GPMeCD1vQxiQ489IWC-JB?domain=contacttracing.ashm.org.au\">Australasian Contact Tracing Guidelines</a>.</li>\n <li>Providing the patient with information regarding the anonymous contact tracing websites that are available: <a href=\"https://protect-au.mimecast.com/s/2zUFCE8w0yiKEZ7cwv52s?domain=letthemknow.org.au/\">Let Them Know</a> or <a href=\"https://protect-au.mimecast.com/s/UvhQCGv0MAUovz7TpMyQu?domain=thedramadownunder.info\">The Drama Down Under</a> (for men who have sex with men) provide a service to advise sexual partners that they might also be at risk by sending an email or SMS either personally or anonymously. </li>\n <li>Discussing with the patient any barriers there may to contact trace and provide support in response.</li>\n</ul>\n<p>GPs can access support, information and advice from the local CTSO at the Metro North Public Health Unit on 07 3624 1111, the Queensland Syphilis Surveillance Service on 1800 032 238 or <a href=\"https://protect-au.mimecast.com/s/Dw3nCK1DLGi0VRotp3won?domain=health.qld.gov.au\" title=\"HIV Public Health Team\">the HIV Public Health Team</a> on 07 3328 9797. </p>\n<p>More information:</p>\n<ul>\n <li><a href=\"https://protect-au.mimecast.com/s/UE4aCL7EvGc56zWugdLlj?domain=ctm.ashm.org.au/\">Australasian Contact Tracing Manual</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/rPG8CMwGJXiGNnruGaBrx?domain=disease-control.health.qld.gov.au/\">Communicable Disease Control Guidance and Information: A-Z</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/C5YVCNLJYGf14gWsVzfBa?domain=sti.guidelines.org.au/\">Australian STI Management Guidelines for Use in Primary Care</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/NWfuCOMKPGioWB8TWKb0C?domain=health.qld.gov.au\">Primary Clinical Care Manual 9<sup>th</sup> edition (2016)</a></li>\n <li>AHSM guide to <a href=\"https://protect-au.mimecast.com/s/XoJBCP7LzGcqpLwsW7YEU?domain=hivlegal.ashm.org.au\">Duty of Care to Third Parties and Civil Liability</a></li>\n</ul>',NULL,NULL,NULL),(4903,162197,1,'2021-05-18 01:13:47','2021-05-18 01:13:47','90d883b1-2a62-4f27-8903-c93c4c35799f','<p>Across Metro North Health, gonorrhoea notifications increased 55 per cent between 2016 to 2019, when it reached a peak of 1635, dropping slightly to 1576 notifications during 2020 and the height of the COVID lockdown. </p>\n<p>Similarly, for syphilis, Metro North recorded an 85 per cent increase between 2016 and 2020, when 323 syphilis notifications were recorded last year, increasingly among young heterosexual men and women. </p>\n<p>Against this backdrop of rising infection, it is timely and important that GPs are reminded of contact tracing as a cornerstone in the control of sexually transmitted infections (STI) and an essential part of patient management. Given the demonstrated success of early, intense contact tracing for the control of COVID-19, GPs should be aware of those same principles applied to STI control: regular testing, regular re-testing and contact tracing. It is important for GPs to have contact tracing permanently on their checklist whenever discussing, testing and managing STIs.</p>\n<p>Contract tracing is the process of:</p>\n<ul><li>identifying persons who may have contracted a notifiable condition</li><li>informing persons who are unaware that they may have contracted a notifiable condition so that they may seek testing and treatment before complications arise</li><li>providing information to persons who may have contracted a notifiable condition to prevent or minimise transmission of that condition.</li></ul>\n<p>There is often a misunderstanding that contact tracing for STI is automatically undertaken by the Department (as done for COVID-19 or HIV). Whilst Contact Tracing Support Officers (CTSO) are available to advise and assist GPs, GPs will need to support patients diagnosed with an STI to do contact tracing by:</p>\n<ul>\n <li>Providing the patient with education about the STI, including asymptomatic transmission, risk of complications if left untreated and risk to the patient of re-infection if their partners are not treated as well.</li>\n <li>Discussing that all sexual contacts need to be considered within the appropriate look-back period for the STI and not just the most recent contact. Information on how far back to trace for different STIs is offered by the <a href=\"https://protect-au.mimecast.com/s/GPMeCD1vQxiQ489IWC-JB?domain=contacttracing.ashm.org.au\">Australasian Contact Tracing Guidelines</a>.</li>\n <li>Providing the patient with information regarding the anonymous contact tracing websites that are available: <a href=\"https://protect-au.mimecast.com/s/2zUFCE8w0yiKEZ7cwv52s?domain=letthemknow.org.au/\">Let Them Know</a> or <a href=\"https://protect-au.mimecast.com/s/UvhQCGv0MAUovz7TpMyQu?domain=thedramadownunder.info\">The Drama Down Under</a> (for men who have sex with men) provide a service to advise sexual partners that they might also be at risk by sending an email or SMS either personally or anonymously. </li>\n <li>Discussing with the patient any barriers there may to contact trace and provide support in response.</li>\n</ul>\n<p>GPs can access support, information and advice from the local CTSO at the Metro North Public Health Unit on 07 3624 1111, the Queensland Syphilis Surveillance Service on 1800 032 238 or <a href=\"https://protect-au.mimecast.com/s/Dw3nCK1DLGi0VRotp3won?domain=health.qld.gov.au\" title=\"HIV Public Health Team\">the HIV Public Health Team</a> on 07 3328 9797. </p>\n<p>Mo</p>\n<p>:</p>\n<ul>\n <li></li></ul>\n<p>re information</p><ul><li><a href=\"https://protect-au.mimecast.com/s/UE4aCL7EvGc56zWugdLlj?domain=ctm.ashm.org.au/\">Australasian Contact Tracing Manual</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/rPG8CMwGJXiGNnruGaBrx?domain=disease-control.health.qld.gov.au/\">Communicable Disease Control Guidance and Information: A-Z</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/C5YVCNLJYGf14gWsVzfBa?domain=sti.guidelines.org.au/\">Australian STI Management Guidelines for Use in Primary Care</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/NWfuCOMKPGioWB8TWKb0C?domain=health.qld.gov.au\">Primary Clinical Care Manual 9<sup>th</sup> edition (2016)</a></li>\n <li>AHSM guide to <a href=\"https://protect-au.mimecast.com/s/XoJBCP7LzGcqpLwsW7YEU?domain=hivlegal.ashm.org.au\">Duty of Care to Third Parties and Civil Liability</a></li>\n</ul>',NULL,NULL,NULL),(4904,162198,1,'2021-05-18 01:13:49','2021-05-18 01:13:49','0967a1ca-507e-44b7-8a1a-132ddb2ecfe3','<p>Across Metro North Health, gonorrhoea notifications increased 55 per cent between 2016 to 2019, when it reached a peak of 1635, dropping slightly to 1576 notifications during 2020 and the height of the COVID lockdown. </p>\n<p>Similarly, for syphilis, Metro North recorded an 85 per cent increase between 2016 and 2020, when 323 syphilis notifications were recorded last year, increasingly among young heterosexual men and women. </p>\n<p>Against this backdrop of rising infection, it is timely and important that GPs are reminded of contact tracing as a cornerstone in the control of sexually transmitted infections (STI) and an essential part of patient management. Given the demonstrated success of early, intense contact tracing for the control of COVID-19, GPs should be aware of those same principles applied to STI control: regular testing, regular re-testing and contact tracing. It is important for GPs to have contact tracing permanently on their checklist whenever discussing, testing and managing STIs.</p>\n<p>Contract tracing is the process of:</p>\n<ul><li>identifying persons who may have contracted a notifiable condition</li><li>informing persons who are unaware that they may have contracted a notifiable condition so that they may seek testing and treatment before complications arise</li><li>providing information to persons who may have contracted a notifiable condition to prevent or minimise transmission of that condition.</li></ul>\n<p>There is often a misunderstanding that contact tracing for STI is automatically undertaken by the Department (as done for COVID-19 or HIV). Whilst Contact Tracing Support Officers (CTSO) are available to advise and assist GPs, GPs will need to support patients diagnosed with an STI to do contact tracing by:</p>\n<ul>\n <li>Providing the patient with education about the STI, including asymptomatic transmission, risk of complications if left untreated and risk to the patient of re-infection if their partners are not treated as well.</li>\n <li>Discussing that all sexual contacts need to be considered within the appropriate look-back period for the STI and not just the most recent contact. Information on how far back to trace for different STIs is offered by the <a href=\"https://protect-au.mimecast.com/s/GPMeCD1vQxiQ489IWC-JB?domain=contacttracing.ashm.org.au\">Australasian Contact Tracing Guidelines</a>.</li>\n <li>Providing the patient with information regarding the anonymous contact tracing websites that are available: <a href=\"https://protect-au.mimecast.com/s/2zUFCE8w0yiKEZ7cwv52s?domain=letthemknow.org.au/\">Let Them Know</a> or <a href=\"https://protect-au.mimecast.com/s/UvhQCGv0MAUovz7TpMyQu?domain=thedramadownunder.info\">The Drama Down Under</a> (for men who have sex with men) provide a service to advise sexual partners that they might also be at risk by sending an email or SMS either personally or anonymously. </li>\n <li>Discussing with the patient any barriers there may to contact trace and provide support in response.</li>\n</ul>\n<p>GPs can access support, information and advice from the local CTSO at the Metro North Public Health Unit on 07 3624 1111, the Queensland Syphilis Surveillance Service on 1800 032 238 or <a href=\"https://protect-au.mimecast.com/s/Dw3nCK1DLGi0VRotp3won?domain=health.qld.gov.au\" title=\"HIV Public Health Team\">the HIV Public Health Team</a> on 07 3328 9797. </p>\n<p>Mo</p>\n\n<p>re information</p><ul><li><a href=\"https://protect-au.mimecast.com/s/UE4aCL7EvGc56zWugdLlj?domain=ctm.ashm.org.au/\">Australasian Contact Tracing Manual</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/rPG8CMwGJXiGNnruGaBrx?domain=disease-control.health.qld.gov.au/\">Communicable Disease Control Guidance and Information: A-Z</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/C5YVCNLJYGf14gWsVzfBa?domain=sti.guidelines.org.au/\">Australian STI Management Guidelines for Use in Primary Care</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/NWfuCOMKPGioWB8TWKb0C?domain=health.qld.gov.au\">Primary Clinical Care Manual 9<sup>th</sup> edition (2016)</a></li>\n <li>AHSM guide to <a href=\"https://protect-au.mimecast.com/s/XoJBCP7LzGcqpLwsW7YEU?domain=hivlegal.ashm.org.au\">Duty of Care to Third Parties and Civil Liability</a></li>\n</ul>',NULL,NULL,NULL),(4905,162199,1,'2021-05-18 01:13:52','2021-05-18 01:13:52','0c2e2876-9b77-4401-8b53-52c75fc7ae20','<p>Across Metro North Health, gonorrhoea notifications increased 55 per cent between 2016 to 2019, when it reached a peak of 1635, dropping slightly to 1576 notifications during 2020 and the height of the COVID lockdown. </p>\n<p>Similarly, for syphilis, Metro North recorded an 85 per cent increase between 2016 and 2020, when 323 syphilis notifications were recorded last year, increasingly among young heterosexual men and women. </p>\n<p>Against this backdrop of rising infection, it is timely and important that GPs are reminded of contact tracing as a cornerstone in the control of sexually transmitted infections (STI) and an essential part of patient management. Given the demonstrated success of early, intense contact tracing for the control of COVID-19, GPs should be aware of those same principles applied to STI control: regular testing, regular re-testing and contact tracing. It is important for GPs to have contact tracing permanently on their checklist whenever discussing, testing and managing STIs.</p>\n<p>Contract tracing is the process of:</p>\n<ul><li>identifying persons who may have contracted a notifiable condition</li><li>informing persons who are unaware that they may have contracted a notifiable condition so that they may seek testing and treatment before complications arise</li><li>providing information to persons who may have contracted a notifiable condition to prevent or minimise transmission of that condition.</li></ul>\n<p>There is often a misunderstanding that contact tracing for STI is automatically undertaken by the Department (as done for COVID-19 or HIV). Whilst Contact Tracing Support Officers (CTSO) are available to advise and assist GPs, GPs will need to support patients diagnosed with an STI to do contact tracing by:</p>\n<ul>\n <li>Providing the patient with education about the STI, including asymptomatic transmission, risk of complications if left untreated and risk to the patient of re-infection if their partners are not treated as well.</li>\n <li>Discussing that all sexual contacts need to be considered within the appropriate look-back period for the STI and not just the most recent contact. Information on how far back to trace for different STIs is offered by the <a href=\"https://protect-au.mimecast.com/s/GPMeCD1vQxiQ489IWC-JB?domain=contacttracing.ashm.org.au\">Australasian Contact Tracing Guidelines</a>.</li>\n <li>Providing the patient with information regarding the anonymous contact tracing websites that are available: <a href=\"https://protect-au.mimecast.com/s/2zUFCE8w0yiKEZ7cwv52s?domain=letthemknow.org.au/\">Let Them Know</a> or <a href=\"https://protect-au.mimecast.com/s/UvhQCGv0MAUovz7TpMyQu?domain=thedramadownunder.info\">The Drama Down Under</a> (for men who have sex with men) provide a service to advise sexual partners that they might also be at risk by sending an email or SMS either personally or anonymously. </li>\n <li>Discussing with the patient any barriers there may to contact trace and provide support in response.</li>\n</ul>\n<p>GPs can access support, information and advice from the local CTSO at the Metro North Public Health Unit on 07 3624 1111, the Queensland Syphilis Surveillance Service on 1800 032 238 or <a href=\"https://protect-au.mimecast.com/s/Dw3nCK1DLGi0VRotp3won?domain=health.qld.gov.au\" title=\"HIV Public Health Team\">the HIV Public Health Team</a> on 07 3328 9797. </p>\n<p>More information</p><ul><li><a href=\"https://protect-au.mimecast.com/s/UE4aCL7EvGc56zWugdLlj?domain=ctm.ashm.org.au/\">Australasian Contact Tracing Manual</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/rPG8CMwGJXiGNnruGaBrx?domain=disease-control.health.qld.gov.au/\">Communicable Disease Control Guidance and Information: A-Z</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/C5YVCNLJYGf14gWsVzfBa?domain=sti.guidelines.org.au/\">Australian STI Management Guidelines for Use in Primary Care</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/NWfuCOMKPGioWB8TWKb0C?domain=health.qld.gov.au\">Primary Clinical Care Manual 9<sup>th</sup> edition (2016)</a></li>\n <li>AHSM guide to <a href=\"https://protect-au.mimecast.com/s/XoJBCP7LzGcqpLwsW7YEU?domain=hivlegal.ashm.org.au\">Duty of Care to Third Parties and Civil Liability</a></li>\n</ul>',NULL,NULL,NULL),(4906,162200,1,'2021-05-18 01:13:57','2021-05-18 01:13:57','a077d21b-c27c-49a3-b4c7-ebbb1891eb55','<p>Across Metro North Health, gonorrhoea notifications increased 55 per cent between 2016 to 2019, when it reached a peak of 1635, dropping slightly to 1576 notifications during 2020 and the height of the COVID lockdown. </p>\n<p>Similarly, for syphilis, Metro North recorded an 85 per cent increase between 2016 and 2020, when 323 syphilis notifications were recorded last year, increasingly among young heterosexual men and women. </p>\n<p>Against this backdrop of rising infection, it is timely and important that GPs are reminded of contact tracing as a cornerstone in the control of sexually transmitted infections (STI) and an essential part of patient management. Given the demonstrated success of early, intense contact tracing for the control of COVID-19, GPs should be aware of those same principles applied to STI control: regular testing, regular re-testing and contact tracing. It is important for GPs to have contact tracing permanently on their checklist whenever discussing, testing and managing STIs.</p>\n<p>Contract tracing is the process of:</p>\n<ul><li>identifying persons who may have contracted a notifiable condition</li><li>informing persons who are unaware that they may have contracted a notifiable condition so that they may seek testing and treatment before complications arise</li><li>providing information to persons who may have contracted a notifiable condition to prevent or minimise transmission of that condition.</li></ul>\n<p>There is often a misunderstanding that contact tracing for STI is automatically undertaken by the Department (as done for COVID-19 or HIV). Whilst Contact Tracing Support Officers (CTSO) are available to advise and assist GPs, GPs will need to support patients diagnosed with an STI to do contact tracing by:</p>\n<ul>\n <li>Providing the patient with education about the STI, including asymptomatic transmission, risk of complications if left untreated and risk to the patient of re-infection if their partners are not treated as well.</li>\n <li>Discussing that all sexual contacts need to be considered within the appropriate look-back period for the STI and not just the most recent contact. Information on how far back to trace for different STIs is offered by the <a href=\"https://protect-au.mimecast.com/s/GPMeCD1vQxiQ489IWC-JB?domain=contacttracing.ashm.org.au\">Australasian Contact Tracing Guidelines</a>.</li>\n <li>Providing the patient with information regarding the anonymous contact tracing websites that are available: <a href=\"https://protect-au.mimecast.com/s/2zUFCE8w0yiKEZ7cwv52s?domain=letthemknow.org.au/\">Let Them Know</a> or <a href=\"https://protect-au.mimecast.com/s/UvhQCGv0MAUovz7TpMyQu?domain=thedramadownunder.info\">The Drama Down Under</a> (for men who have sex with men) provide a service to advise sexual partners that they might also be at risk by sending an email or SMS either personally or anonymously. </li>\n <li>Discussing with the patient any barriers there may to contact trace and provide support in response.</li>\n</ul>\n<p>GPs can access support, information and advice from the local CTSO at the Metro North Public Health Unit on 07 3624 1111, the Queensland Syphilis Surveillance Service on 1800 032 238 or <a href=\"https://protect-au.mimecast.com/s/Dw3nCK1DLGi0VRotp3won?domain=health.qld.gov.au\" title=\"HIV Public Health Team\">the HIV Public Health Team</a> on 07 3328 9797. </p>\n<p>More information:</p><ul><li><a href=\"https://protect-au.mimecast.com/s/UE4aCL7EvGc56zWugdLlj?domain=ctm.ashm.org.au/\">Australasian Contact Tracing Manual</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/rPG8CMwGJXiGNnruGaBrx?domain=disease-control.health.qld.gov.au/\">Communicable Disease Control Guidance and Information: A-Z</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/C5YVCNLJYGf14gWsVzfBa?domain=sti.guidelines.org.au/\">Australian STI Management Guidelines for Use in Primary Care</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/NWfuCOMKPGioWB8TWKb0C?domain=health.qld.gov.au\">Primary Clinical Care Manual 9<sup>th</sup> edition (2016)</a></li>\n <li>AHSM guide to <a href=\"https://protect-au.mimecast.com/s/XoJBCP7LzGcqpLwsW7YEU?domain=hivlegal.ashm.org.au\">Duty of Care to Third Parties and Civil Liability</a></li>\n</ul>',NULL,NULL,NULL),(4908,162203,1,'2021-05-18 01:14:13','2021-05-18 01:14:13','068da8b7-8e4c-4f56-bab6-225d19a29a4f','<p>Across Metro North Health, gonorrhoea notifications increased 55 per cent between 2016 to 2019, when it reached a peak of 1635, dropping slightly to 1576 notifications during 2020 and the height of the COVID lockdown. </p>\n<p>Similarly, for syphilis, Metro North recorded an 85 per cent increase between 2016 and 2020, when 323 syphilis notifications were recorded last year, increasingly among young heterosexual men and women. </p>\n<p>Against this backdrop of rising infection, it is timely and important that GPs are reminded of contact tracing as a cornerstone in the control of sexually transmitted infections (STI) and an essential part of patient management. Given the demonstrated success of early, intense contact tracing for the control of COVID-19, GPs should be aware of those same principles applied to STI control: regular testing, regular re-testing and contact tracing. It is important for GPs to have contact tracing permanently on their checklist whenever discussing, testing and managing STIs.</p>\n<p>Contract tracing is the process of:</p>\n<ul><li>identifying persons who may have contracted a notifiable condition</li><li>informing persons who are unaware that they may have contracted a notifiable condition so that they may seek testing and treatment before complications arise</li><li>providing information to persons who may have contracted a notifiable condition to prevent or minimise transmission of that condition.</li></ul>\n<p>There is often a misunderstanding that contact tracing for STI is automatically undertaken by the Department (as done for COVID-19 or HIV). Whilst Contact Tracing Support Officers (CTSO) are available to advise and assist GPs, GPs will need to support patients diagnosed with an STI to do contact tracing by:</p>\n<ul>\n <li>Providing the patient with education about the STI, including asymptomatic transmission, risk of complications if left untreated and risk to the patient of re-infection if their partners are not treated as well.</li>\n <li>Discussing that all sexual contacts need to be considered within the appropriate look-back period for the STI and not just the most recent contact. Information on how far back to trace for different STIs is offered by the <a href=\"https://protect-au.mimecast.com/s/GPMeCD1vQxiQ489IWC-JB?domain=contacttracing.ashm.org.au\">Australasian Contact Tracing Guidelines</a>.</li>\n <li>Providing the patient with information regarding the anonymous contact tracing websites that are available: <a href=\"https://protect-au.mimecast.com/s/2zUFCE8w0yiKEZ7cwv52s?domain=letthemknow.org.au/\">Let Them Know</a> or <a href=\"https://protect-au.mimecast.com/s/UvhQCGv0MAUovz7TpMyQu?domain=thedramadownunder.info\">The Drama Down Under</a> (for men who have sex with men) provide a service to advise sexual partners that they might also be at risk by sending an email or SMS either personally or anonymously. </li>\n <li>Discussing with the patient any barriers there may to contact trace and provide support in response.</li>\n</ul>\n<p>GPs can access support, information and advice from the local CTSO at the Metro North Public Health Unit on 07 3624 1111, the Queensland Syphilis Surveillance Service on 1800 032 238 or <a href=\"https://protect-au.mimecast.com/s/Dw3nCK1DLGi0VRotp3won?domain=health.qld.gov.au\" title=\"HIV Public Health Team\">the HIV Public Health Team</a> on 07 3328 9797. </p>\n<p><strong>More information:</strong></p><ul><li><a href=\"https://protect-au.mimecast.com/s/UE4aCL7EvGc56zWugdLlj?domain=ctm.ashm.org.au/\">Australasian Contact Tracing Manual</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/rPG8CMwGJXiGNnruGaBrx?domain=disease-control.health.qld.gov.au/\">Communicable Disease Control Guidance and Information: A-Z</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/C5YVCNLJYGf14gWsVzfBa?domain=sti.guidelines.org.au/\">Australian STI Management Guidelines for Use in Primary Care</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/NWfuCOMKPGioWB8TWKb0C?domain=health.qld.gov.au\">Primary Clinical Care Manual 9<sup>th</sup> edition (2016)</a></li>\n <li>AHSM guide to <a href=\"https://protect-au.mimecast.com/s/XoJBCP7LzGcqpLwsW7YEU?domain=hivlegal.ashm.org.au\">Duty of Care to Third Parties and Civil Liability</a></li>\n</ul>',NULL,NULL,NULL),(4909,162205,1,'2021-05-18 01:14:13','2021-05-18 01:14:13','b8fb5495-0bb6-44cb-9413-04c0e614e8c5','<p>Across Metro North Health, gonorrhoea notifications increased 55 per cent between 2016 to 2019, when it reached a peak of 1635, dropping slightly to 1576 notifications during 2020 and the height of the COVID lockdown. </p>\n<p>Similarly, for syphilis, Metro North recorded an 85 per cent increase between 2016 and 2020, when 323 syphilis notifications were recorded last year, increasingly among young heterosexual men and women. </p>\n<p>Against this backdrop of rising infection, it is timely and important that GPs are reminded of contact tracing as a cornerstone in the control of sexually transmitted infections (STI) and an essential part of patient management. Given the demonstrated success of early, intense contact tracing for the control of COVID-19, GPs should be aware of those same principles applied to STI control: regular testing, regular re-testing and contact tracing. It is important for GPs to have contact tracing permanently on their checklist whenever discussing, testing and managing STIs.</p>\n<p>Contract tracing is the process of:</p>\n<ul><li>identifying persons who may have contracted a notifiable condition</li><li>informing persons who are unaware that they may have contracted a notifiable condition so that they may seek testing and treatment before complications arise</li><li>providing information to persons who may have contracted a notifiable condition to prevent or minimise transmission of that condition.</li></ul>\n<p>There is often a misunderstanding that contact tracing for STI is automatically undertaken by the Department (as done for COVID-19 or HIV). Whilst Contact Tracing Support Officers (CTSO) are available to advise and assist GPs, GPs will need to support patients diagnosed with an STI to do contact tracing by:</p>\n<ul>\n <li>Providing the patient with education about the STI, including asymptomatic transmission, risk of complications if left untreated and risk to the patient of re-infection if their partners are not treated as well.</li>\n <li>Discussing that all sexual contacts need to be considered within the appropriate look-back period for the STI and not just the most recent contact. Information on how far back to trace for different STIs is offered by the <a href=\"https://protect-au.mimecast.com/s/GPMeCD1vQxiQ489IWC-JB?domain=contacttracing.ashm.org.au\">Australasian Contact Tracing Guidelines</a>.</li>\n <li>Providing the patient with information regarding the anonymous contact tracing websites that are available: <a href=\"https://protect-au.mimecast.com/s/2zUFCE8w0yiKEZ7cwv52s?domain=letthemknow.org.au/\">Let Them Know</a> or <a href=\"https://protect-au.mimecast.com/s/UvhQCGv0MAUovz7TpMyQu?domain=thedramadownunder.info\">The Drama Down Under</a> (for men who have sex with men) provide a service to advise sexual partners that they might also be at risk by sending an email or SMS either personally or anonymously. </li>\n <li>Discussing with the patient any barriers there may to contact trace and provide support in response.</li>\n</ul>\n<p>GPs can access support, information and advice from the local CTSO at the Metro North Public Health Unit on 07 3624 1111, the Queensland Syphilis Surveillance Service on 1800 032 238 or <a href=\"https://protect-au.mimecast.com/s/Dw3nCK1DLGi0VRotp3won?domain=health.qld.gov.au\" title=\"HIV Public Health Team\">the HIV Public Health Team</a> on 07 3328 9797. </p>\n<p><strong>More information:</strong></p><ul><li><a href=\"https://protect-au.mimecast.com/s/UE4aCL7EvGc56zWugdLlj?domain=ctm.ashm.org.au/\">Australasian Contact Tracing Manual</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/rPG8CMwGJXiGNnruGaBrx?domain=disease-control.health.qld.gov.au/\">Communicable Disease Control Guidance and Information: A-Z</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/C5YVCNLJYGf14gWsVzfBa?domain=sti.guidelines.org.au/\">Australian STI Management Guidelines for Use in Primary Care</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/NWfuCOMKPGioWB8TWKb0C?domain=health.qld.gov.au\">Primary Clinical Care Manual 9<sup>th</sup> edition (2016)</a></li>\n <li>AHSM guide to <a href=\"https://protect-au.mimecast.com/s/XoJBCP7LzGcqpLwsW7YEU?domain=hivlegal.ashm.org.au\">Duty of Care to Third Parties and Civil Liability</a></li>\n</ul>',NULL,NULL,NULL),(4910,162207,1,'2021-05-18 01:14:15','2021-05-18 01:14:15','0daf5300-fec5-4781-ab48-8d0ee5bbc80d','<p>Across Metro North Health, gonorrhoea notifications increased 55 per cent between 2016 to 2019, when it reached a peak of 1635, dropping slightly to 1576 notifications during 2020 and the height of the COVID lockdown. </p>\n<p>Similarly, for syphilis, Metro North recorded an 85 per cent increase between 2016 and 2020, when 323 syphilis notifications were recorded last year, increasingly among young heterosexual men and women. </p>\n<p>Against this backdrop of rising infection, it is timely and important that GPs are reminded of contact tracing as a cornerstone in the control of sexually transmitted infections (STI) and an essential part of patient management. Given the demonstrated success of early, intense contact tracing for the control of COVID-19, GPs should be aware of those same principles applied to STI control: regular testing, regular re-testing and contact tracing. It is important for GPs to have contact tracing permanently on their checklist whenever discussing, testing and managing STIs.</p>\n<p>Contract tracing is the process of:</p>\n<ul><li>identifying persons who may have contracted a notifiable condition</li><li>informing persons who are unaware that they may have contracted a notifiable condition so that they may seek testing and treatment before complications arise</li><li>providing information to persons who may have contracted a notifiable condition to prevent or minimise transmission of that condition.</li></ul>\n<p>There is often a misunderstanding that contact tracing for STI is automatically undertaken by the Department (as done for COVID-19 or HIV). Whilst Contact Tracing Support Officers (CTSO) are available to advise and assist GPs, GPs will need to support patients diagnosed with an STI to do contact tracing by:</p>\n<ul>\n <li>Providing the patient with education about the STI, including asymptomatic transmission, risk of complications if left untreated and risk to the patient of re-infection if their partners are not treated as well.</li>\n <li>Discussing that all sexual contacts need to be considered within the appropriate look-back period for the STI and not just the most recent contact. Information on how far back to trace for different STIs is offered by the <a href=\"https://protect-au.mimecast.com/s/GPMeCD1vQxiQ489IWC-JB?domain=contacttracing.ashm.org.au\">Australasian Contact Tracing Guidelines</a>.</li>\n <li>Providing the patient with information regarding the anonymous contact tracing websites that are available: <a href=\"https://protect-au.mimecast.com/s/2zUFCE8w0yiKEZ7cwv52s?domain=letthemknow.org.au/\">Let Them Know</a> or <a href=\"https://protect-au.mimecast.com/s/UvhQCGv0MAUovz7TpMyQu?domain=thedramadownunder.info\">The Drama Down Under</a> (for men who have sex with men) provide a service to advise sexual partners that they might also be at risk by sending an email or SMS either personally or anonymously. </li>\n <li>Discussing with the patient any barriers there may to contact trace and provide support in response.</li>\n</ul>\n<p>GPs can access support, information and advice from the local CTSO at the Metro North Public Health Unit on 07 3624 1111, the Queensland Syphilis Surveillance Service on 1800 032 238 or <a href=\"https://protect-au.mimecast.com/s/Dw3nCK1DLGi0VRotp3won?domain=health.qld.gov.au\" title=\"HIV Public Health Team\">the HIV Public Health Team</a> on 07 3328 9797. </p>\n<p><strong>More information:</strong></p><ul><li><a href=\"https://protect-au.mimecast.com/s/UE4aCL7EvGc56zWugdLlj?domain=ctm.ashm.org.au/\">Australasian Contact Tracing Manual</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/rPG8CMwGJXiGNnruGaBrx?domain=disease-control.health.qld.gov.au/\">Communicable Disease Control Guidance and Information: A-Z</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/C5YVCNLJYGf14gWsVzfBa?domain=sti.guidelines.org.au/\">Australian STI Management Guidelines for Use in Primary Care</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/NWfuCOMKPGioWB8TWKb0C?domain=health.qld.gov.au\">Primary Clinical Care Manual 9<sup>th</sup> edition (2016)</a></li>\n <li>AHSM guide to <a href=\"https://protect-au.mimecast.com/s/XoJBCP7LzGcqpLwsW7YEU?domain=hivlegal.ashm.org.au\">Duty of Care to Third Parties and Civil Liability</a></li>\n</ul>',NULL,NULL,NULL),(4911,162215,1,'2021-05-18 03:08:31','2021-05-18 03:08:31','d7e512e3-6367-4427-9207-8c6958c71ddc','<p><strong>Dr Debra Carroll works as a General Practitioner with Special Interest (GPwSI) in Gestational Diabetes (GDM), and shared her thoughts on what attracted her to the role and how it complements her work as a general practitioner. </strong></p>\n<p>The GPwSI model of care aims to improve patient access to the most appropriate specialist care in a timely and cost-effective manner, within the outpatient setting. It represents a unique opportunity for GPs to upskill within an area of interest and strengthens the links between primary care practitioners and hospital-based specialist services.</p>\n<p>Within the work she does as a GPwSI, Dr Carroll enjoys the variety that the role brings to her week, and the opportunity to focus on a specific clinical problem within the GDM clinic while working within a multidisciplinary team.</p>\n<p>Dr Carroll said she enjoys being able to bring a broad knowledge of the health system—particularly primary care—to her role as a GPwSI. <br /></p>\n\n<p>“I have the ability to explain to hospital-based healthcare providers how primary care works and how the two systems can work together to improve patient care and outcomes,” she said.</p>\n<p>“I also get the opportunity to advocate for GPs where appropriate and hopefully to provide a positive GP role model to hospital staff and patients.”</p>\n<p>Within her work as a GP, Dr Carroll appreciates the independence, the ability to be flexible and realistic with guidelines and the opportunity to know her patients well in terms of their physical, social and psychological challenges. </p>\n<p>“As a GP I get to advocate for the public system in my practice and assist colleagues and patients in the appropriate pathways to access care within the public system,” Dr Carroll said.</p>\n<p>“It helps to have an improved understanding of the complexities of providing healthcare in the public hospital environment. It is helpful to be able to interpret that for patients and colleagues and improve their confidence in what the public system can provide.”</p>\n<p>To any GPs considering a GPwSI role, Dr Carroll would recommend it to those who want to try something different and work in a team of clinicians with a multi-disciplinary approach.</p>\n<p>“The hospital staff are very welcoming and supportive and very willing to educate and share their knowledge and skills,” Dr Carroll said. </p>\n<p>The project, currently funded in partnership with the Queensland Health Clinical Excellence Division, recruited their first GPwSI in April 2018, since then has had up to 17 GPs with Special Interests working across a diverse selection of 15 specialty departments.</p>\n<p>The GP with Special Interest outpatient clinics are based out of Metro North Hospital and Community Health facilities. Special interest outpatients clinics include:</p><ul><li>orthopaedic</li><li>diabetes</li><li>epilepsy</li><li>older persons.</li></ul>\n\n<p>Metro North Health are currently recruiting a GPwSI in Chronic Kidney Disease to work at Queensland Health facilities in the catchment areas of Caboolture, North Lakes, Redcliffe and The Prince Charles Hospital. </p>\n<p>For more information on the opportunity visit the <a href=\"https://smartjobs.qld.gov.au/jobs/QLD-RBH371167\">Queensland Government’s Smart Jobs page</a> or to get in contact with the project team email <a href=\"mailto:MNHHSGPwSIProject@health.qld.gov.au\">MNHHSGPwSIProject@health.qld.gov.au</a>. </p>',NULL,NULL,NULL),(4913,162219,1,'2021-05-18 03:11:08','2021-05-18 23:47:19','b8fd9616-8199-4502-bd52-33e1b215b5d6','<p><strong>Vaccination against influenza (flu) remains important this year. Flu is a highly contagious viral infection that can cause widespread illness and deaths every year. Vaccination is our best defence against flu viruses.</strong></p>\n<p>Behaviours such as increased hand washing and social distancing helped to stop the spread of flu viruses in the community last year. Relaxing social distancing restrictions this year may allow flu viruses to recirculate, even if they were hardly seen in 2020.<br /></p>\n<p>Under the National Immunisation Program, free flu vaccines are provided to the following groups who are at higher risk of complications from flu:</p>\n<ul><li>children aged 6 months to less than 5 years</li><li>all Aboriginal and Torres Strait Islander people aged 6 months and over</li><li>people aged 6 months and over with certain medical conditions that increase their chance of severe influenza and its complications</li><li>pregnant women (at any stage during pregnancy)</li><li>people aged 65 years and over.</li></ul>\n<p>Free flu vaccines under the National Immunisation Program are available from April 2021. Vaccinating in autumn provides protection before the peak influenza season.</p>\n<p>Free flu vaccines are available from GPs, community health clinics, Aboriginal Medical Services and other immunisation providers in your state or territory. To locate a service in your area you can search the <a href=\"https://about.healthdirect.gov.au/nhsd\">National Health Services Directory</a>.</p>\n<p>Check with your immunisation provider to find out when they will have the vaccine available and when you can book in to get the vaccine.</p>\n<p>If you are not eligible for a free flu vaccine, you can purchase the vaccine from your GP, a pharmacy, or another immunisation provider.</p>\n<p>Vaccination experts recommend waiting 14 days between getting a flu vaccine and a COVID-19 vaccine. Given this, it will be important to plan both vaccinations.</p>\n<p>It doesn’t matter in what order you get the vaccines, however:</p>\n<ul><li>if you are in earlier phases for COVID-19 vaccination, you should get the COVID-19 vaccine as soon you can. You can then plan your flu vaccination.</li><li>if you are in later phases for COVID-19 vaccination, you should get the flu vaccine as soon as you can. This will ensure you are ready to get your COVID‑19 vaccine when it is available to you.</li></ul>\n<p>You can check what phase you are in using the <a href=\"https://covid-vaccine.healthdirect.gov.au/eligibility\">COVID-19 Vaccine Eligibility Checker</a>.</p>\n<p>When you book in for your flu vaccination, remember to tell your vaccination provider or clinic if you have received the COVID-19 vaccine (and when you received it). This will help them to plan your appointment.</p>\n<p>For more information on the 2021 influenza vaccination guidelines <a href=\"https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/diseases-infection/immunisation/service-providers/influenza\" target=\"_blank\" rel=\"noreferrer noopener\">visit the Queensland Health website</a>.</p>',NULL,NULL,NULL),(4914,162221,1,'2021-05-18 03:11:08','2021-05-18 03:11:08','f9cbfe31-46cf-45fb-826e-77f3c485216b','<p><strong>Vaccination against influenza (flu) remains important this year. Flu is a highly contagious viral infection that can cause widespread illness and deaths every year. Vaccination is our best defence against flu viruses.</strong></p>\n<p>Behaviours such as increased hand washing and social distancing helped to stop the spread of flu viruses in the community last year. Relaxing social distancing restrictions this year may allow flu viruses to recirculate, even if they were hardly seen in 2020.<br /></p>\n\n<p>Under the National Immunisation Program, free flu vaccines are provided to the following groups who are at higher risk of complications from flu:</p>\n<ul><li>children aged 6 months to less than 5 years</li><li>all Aboriginal and Torres Strait Islander people aged 6 months and over</li><li>people aged 6 months and over with certain medical conditions that increase their chance of severe influenza and its complications</li><li>pregnant women (at any stage during pregnancy)</li><li>people aged 65 years and over.</li></ul>\n<p>Free flu vaccines under the National Immunisation Program are available from April 2021. Vaccinating in autumn provides protection before the peak influenza season.</p>\n<p>Free flu vaccines are available from GPs, community health clinics, Aboriginal Medical Services and other immunisation providers in your state or territory. To locate a service in your area you can search the <a href=\"https://about.healthdirect.gov.au/nhsd\">National Health Services Directory</a>.</p>\n<p>Check with your immunisation provider to find out when they will have the vaccine available and when you can book in to get the vaccine.</p>\n<p>If you are not eligible for a free flu vaccine, you can purchase the vaccine from your GP, a pharmacy, or another immunisation provider.</p>\n<p>Vaccination experts recommend waiting 14 days between getting a flu vaccine and a COVID-19 vaccine. Given this, it will be important to plan both vaccinations.</p>\n<p>It doesn’t matter in what order you get the vaccines, however:</p>\n<ul><li>if you are in earlier phases for COVID-19 vaccination, you should get the COVID-19 vaccine as soon you can. You can then plan your flu vaccination.</li><li>if you are in later phases for COVID-19 vaccination, you should get the flu vaccine as soon as you can. This will ensure you are ready to get your COVID‑19 vaccine when it is available to you.</li></ul>\n<p>You can check what phase you are in using the <a href=\"https://covid-vaccine.healthdirect.gov.au/eligibility\">COVID-19 Vaccine Eligibility Checker</a>.</p>\n<p>When you book in for your flu vaccination, remember to tell your vaccination provider or clinic if you have received the COVID-19 vaccine (and when you received it). This will help them to plan your appointment.</p>',NULL,NULL,NULL),(4915,162223,1,'2021-05-18 03:11:11','2021-05-18 03:11:11','c333f43a-26df-4e2c-9dab-f9d809746036','<p><strong>Vaccination against influenza (flu) remains important this year. Flu is a highly contagious viral infection that can cause widespread illness and deaths every year. Vaccination is our best defence against flu viruses.</strong></p>\n<p>Behaviours such as increased hand washing and social distancing helped to stop the spread of flu viruses in the community last year. Relaxing social distancing restrictions this year may allow flu viruses to recirculate, even if they were hardly seen in 2020.<br /></p>\n\n<p>Under the National Immunisation Program, free flu vaccines are provided to the following groups who are at higher risk of complications from flu:</p>\n<ul><li>children aged 6 months to less than 5 years</li><li>all Aboriginal and Torres Strait Islander people aged 6 months and over</li><li>people aged 6 months and over with certain medical conditions that increase their chance of severe influenza and its complications</li><li>pregnant women (at any stage during pregnancy)</li><li>people aged 65 years and over.</li></ul>\n<p>Free flu vaccines under the National Immunisation Program are available from April 2021. Vaccinating in autumn provides protection before the peak influenza season.</p>\n<p>Free flu vaccines are available from GPs, community health clinics, Aboriginal Medical Services and other immunisation providers in your state or territory. To locate a service in your area you can search the <a href=\"https://about.healthdirect.gov.au/nhsd\">National Health Services Directory</a>.</p>\n<p>Check with your immunisation provider to find out when they will have the vaccine available and when you can book in to get the vaccine.</p>\n<p>If you are not eligible for a free flu vaccine, you can purchase the vaccine from your GP, a pharmacy, or another immunisation provider.</p>\n<p>Vaccination experts recommend waiting 14 days between getting a flu vaccine and a COVID-19 vaccine. Given this, it will be important to plan both vaccinations.</p>\n<p>It doesn’t matter in what order you get the vaccines, however:</p>\n<ul><li>if you are in earlier phases for COVID-19 vaccination, you should get the COVID-19 vaccine as soon you can. You can then plan your flu vaccination.</li><li>if you are in later phases for COVID-19 vaccination, you should get the flu vaccine as soon as you can. This will ensure you are ready to get your COVID‑19 vaccine when it is available to you.</li></ul>\n<p>You can check what phase you are in using the <a href=\"https://covid-vaccine.healthdirect.gov.au/eligibility\">COVID-19 Vaccine Eligibility Checker</a>.</p>\n<p>When you book in for your flu vaccination, remember to tell your vaccination provider or clinic if you have received the COVID-19 vaccine (and when you received it). This will help them to plan your appointment.</p>',NULL,NULL,NULL),(4917,162237,1,'2021-05-18 03:18:17','2021-05-18 23:41:57','1eb6e97b-a2ab-45d1-b770-c2d3e91b5cc5','<p><strong>A new report released by the Black Dog Institute shares insights from two PHN trial sites for implementing suicide prevention strategies for LGBTIQ+ communities.</strong></p>\n<p>The Black Dog Institute has released a new report with key insights for implementing suicide prevention strategies that are effective for LGBTIQ+ communities, titled <em>Suicide prevention for LGBTIQ+ communities: Learnings from the National Suicide Prevention Trial</em>.</p>\n<p>The report was developed as part of Black Dog’s support to the National Suicide Prevention Trial, which was launched in 12 sites across Australia in 2016.</p>\n<p>Funded by the Commonwealth Department of Health and led by 10 Primary Health Networks (PHNs), the National Trial focused on priority populations who have an increased risk of suicide, with two sites – North Western Melbourne and Brisbane North – working directly with LGBTIQ+ populations to implement a community-led, systems approach to suicide prevention.<br /></p>\n<p>Containing reflections from five years of delivering suicide prevention activities in these local regions, the report fills a gap in knowledge available to those implementing suicide prevention activities for LGBTIQ+ communities. Key learnings include embedding lived experience and enabling local decision-making to inform culturally safe design and delivery of services for these populations.</p>\n<p>“We learnt that it is vitally important for suicide prevention coordinators to build strong relationships with local LGBTIQ+ communities and understand intersectionality to improve the communities’ mental health and suicide outcomes,” said Janey McGoldrick, Head of Implementation at the Black Dog Institute.</p>\n<p>Mainstream services often fail to meet the specific needs of LGBTIQ+ communities. With a chronic shortage of culturally safe or affirmative support, services that can be difficult to access for those in remote and regional areas, and a lack of data available – with sexual orientation, gender identity and intersex status routinely omitted from national datasets – LGBTIQ+ communities remain at significantly higher risk of suicide than the general population.</p>\n<p>Both North Western Melbourne and Brisbane North PHNs used the LifeSpan model – a pioneering systems approach to suicide prevention developed by the Black Dog Institute – to guide their strategy and activities.</p>\n<p>“The trial allowed us to coordinate a multifaceted approach to suicide prevention for the LGBTIQ+ Sistergirl and Brotherboy communities,” said Ged Farmer, Suicide Prevention Project Officer, for the Brisbane North PHN.</p>\n<p>With funding for the National Suicide Prevention Trial due to cease from June 2021, the report highlights an urgent need for sustained funding to allow this life-saving work to continue, grow and support more people at risk of suicide in the LGBTIQ+ communities.</p>\n<p>“The trial programs and services are really connecting with the community because they were built with the community,” said North Western Melbourne PHN CEO Adjunct Associate Professor Chris Carter said.</p>\n<p>“It’s a great example of how we need to involve people with lived experience, not just in suicide prevention, but across our health system,” said Associate Professor Carter.</p>\n<p><a href=\"https://www.blackdoginstitute.org.au/wp-content/uploads/2021/04/BDI21_Suicide-prevention-for-LGBTIQ-communities.pdf\"><strong>Download the report</strong></a></p>\n<p><em>With thanks to the Black Dog Institute for their permission to reprint this article. </em></p>\n<p><em><em>Pictured above: PHN staff joined Queensland Council for LGBTI Health (formerly the Queensland AIDS Council) staff, as well as campaign artists and supporters at the Talking Heals launch in February 2020.</em><br /></em></p>',NULL,NULL,NULL),(4918,162239,1,'2021-05-18 03:18:17','2021-05-18 03:18:17','794c0efb-29fe-4037-9c1d-1d5d013a27e3','<p><strong>A new report released by the Black Dog Institute shares insights from two PHN trial sites for implementing suicide prevention strategies for LGBTIQ+ communities.</strong></p>\n<p>The Black Dog Institute has released a new report with key insights for implementing suicide prevention strategies that are effective for LGBTIQ+ communities, titled Suicide prevention for LGBTIQ+ communities: Learnings from the National Suicide Prevention Trial.</p>\n<p>The report was developed as part of Black Dog’s support to the National Suicide Prevention Trial, which was launched in 12 sites across Australia in 2016.</p>\n<p>Funded by the Commonwealth Department of Health and led by 10 Primary Health Networks (PHNs), the National Trial focused on priority populations who have an increased risk of suicide, with two sites – North Western Melbourne and Brisbane North – working directly with LGBTIQ+ populations to implement a community-led, systems approach to suicide prevention.<br /></p>\n\n<p>Containing reflections from five years of delivering suicide prevention activities in these local regions, the report fills a gap in knowledge available to those implementing suicide prevention activities for LGBTIQ+ communities. Key learnings include embedding lived experience and enabling local decision-making to inform culturally safe design and delivery of services for these populations.</p>\n<p>“We learnt that it is vitally important for suicide prevention coordinators to build strong relationships with local LGBTIQ+ communities and understand intersectionality to improve the communities’ mental health and suicide outcomes,” said Janey McGoldrick, Head of Implementation at the Black Dog Institute.</p>\n<p>Mainstream services often fail to meet the specific needs of LGBTIQ+ communities. With a chronic shortage of culturally safe or affirmative support, services that can be difficult to access for those in remote and regional areas, and a lack of data available – with sexual orientation, gender identity and intersex status routinely omitted from national datasets – LGBTIQ+ communities remain at significantly higher risk of suicide than the general population.</p>\n<p>Both North Western Melbourne and Brisbane North PHNs used the LifeSpan model – a pioneering systems approach to suicide prevention developed by the Black Dog Institute – to guide their strategy and activities.</p>\n<p>“The trial allowed us to coordinate a multifaceted approach to suicide prevention for the LGBTIQ+ Sistergirl and Brotherboy communities,” said Ged Farmer, Suicide Prevention Project Officer, for the Brisbane North PHN.</p>\n<p>With funding for the National Suicide Prevention Trial due to cease from June 2021, the report highlights an urgent need for sustained funding to allow this life-saving work to continue, grow and support more people at risk of suicide in the LGBTIQ+ communities.</p>\n<p>“The trial programs and services are really connecting with the community because they were built with the community,” said North Western Melbourne PHN CEO Adjunct Associate Professor Chris Carter said.</p>\n<p>“It’s a great example of how we need to involve people with lived experience, not just in suicide prevention, but across our health system,” said Associate Professor Carter.</p>\n<p><a href=\"https://www.blackdoginstitute.org.au/wp-content/uploads/2021/04/BDI21_Suicide-prevention-for-LGBTIQ-communities.pdf\"><strong>Download the report</strong></a></p>\n<p><em>With thanks to the Black Dog Institute for their permission to reprint this article. </em></p>',NULL,NULL,NULL),(4919,162241,1,'2021-05-18 03:18:19','2021-05-18 03:18:19','9b126340-57be-49e9-bf23-431897e46cca','<p><strong>A new report released by the Black Dog Institute shares insights from two PHN trial sites for implementing suicide prevention strategies for LGBTIQ+ communities.</strong></p>\n<p>The Black Dog Institute has released a new report with key insights for implementing suicide prevention strategies that are effective for LGBTIQ+ communities, titled Suicide prevention for LGBTIQ+ communities: Learnings from the National Suicide Prevention Trial.</p>\n<p>The report was developed as part of Black Dog’s support to the National Suicide Prevention Trial, which was launched in 12 sites across Australia in 2016.</p>\n<p>Funded by the Commonwealth Department of Health and led by 10 Primary Health Networks (PHNs), the National Trial focused on priority populations who have an increased risk of suicide, with two sites – North Western Melbourne and Brisbane North – working directly with LGBTIQ+ populations to implement a community-led, systems approach to suicide prevention.<br /></p>\n\n<p>Containing reflections from five years of delivering suicide prevention activities in these local regions, the report fills a gap in knowledge available to those implementing suicide prevention activities for LGBTIQ+ communities. Key learnings include embedding lived experience and enabling local decision-making to inform culturally safe design and delivery of services for these populations.</p>\n<p>“We learnt that it is vitally important for suicide prevention coordinators to build strong relationships with local LGBTIQ+ communities and understand intersectionality to improve the communities’ mental health and suicide outcomes,” said Janey McGoldrick, Head of Implementation at the Black Dog Institute.</p>\n<p>Mainstream services often fail to meet the specific needs of LGBTIQ+ communities. With a chronic shortage of culturally safe or affirmative support, services that can be difficult to access for those in remote and regional areas, and a lack of data available – with sexual orientation, gender identity and intersex status routinely omitted from national datasets – LGBTIQ+ communities remain at significantly higher risk of suicide than the general population.</p>\n<p>Both North Western Melbourne and Brisbane North PHNs used the LifeSpan model – a pioneering systems approach to suicide prevention developed by the Black Dog Institute – to guide their strategy and activities.</p>\n<p>“The trial allowed us to coordinate a multifaceted approach to suicide prevention for the LGBTIQ+ Sistergirl and Brotherboy communities,” said Ged Farmer, Suicide Prevention Project Officer, for the Brisbane North PHN.</p>\n<p>With funding for the National Suicide Prevention Trial due to cease from June 2021, the report highlights an urgent need for sustained funding to allow this life-saving work to continue, grow and support more people at risk of suicide in the LGBTIQ+ communities.</p>\n<p>“The trial programs and services are really connecting with the community because they were built with the community,” said North Western Melbourne PHN CEO Adjunct Associate Professor Chris Carter said.</p>\n<p>“It’s a great example of how we need to involve people with lived experience, not just in suicide prevention, but across our health system,” said Associate Professor Carter.</p>\n<p><a href=\"https://www.blackdoginstitute.org.au/wp-content/uploads/2021/04/BDI21_Suicide-prevention-for-LGBTIQ-communities.pdf\"><strong>Download the report</strong></a></p>\n<p><em>With thanks to the Black Dog Institute for their permission to reprint this article. </em></p>',NULL,NULL,NULL),(4921,162328,1,'2021-05-18 05:09:11','2021-05-18 05:09:11','20c8754a-a336-406f-aaf3-773b0b94c6e9','<p><strong><strong>By the Metro North Public Health Unit</strong></strong></p>\n<p><strong>Across Metro North Health, gonorrhoea notifications increased 55 per cent between 2016 to 2019, when it reached a peak of 1635, dropping slightly to 1576 notifications during 2020 and the height of the COVID-19 lockdown. </strong></p>\n<p>Similarly, for syphilis, Metro North recorded an 85 per cent increase between 2016 and 2020, when 323 syphilis notifications were recorded last year, increasingly among young heterosexual men and women. </p>\n<p>Against this backdrop of rising infection, it is timely and important that GPs are reminded of contact tracing as a cornerstone in the control of sexually transmitted infections (STI) and an essential part of patient management. Given the demonstrated success of early, intense contact tracing for the control of COVID-19, GPs should be aware of those same principles applied to STI control: regular testing, regular re-testing and contact tracing. It is important for GPs to have contact tracing permanently on their checklist whenever discussing, testing and managing STIs.</p>\n<p>Contract tracing is the process of:</p>\n<ul><li>identifying persons who may have contracted a notifiable condition</li><li>informing persons who are unaware that they may have contracted a notifiable condition so that they may seek testing and treatment before complications arise</li><li>providing information to persons who may have contracted a notifiable condition to prevent or minimise transmission of that condition.</li></ul>\n<p>There is often a misunderstanding that contact tracing for STI is automatically undertaken by the Department (as done for COVID-19 or HIV). Whilst Contact Tracing Support Officers (CTSO) are available to advise and assist GPs, GPs will need to support patients diagnosed with an STI to do contact tracing by:</p>\n<ul>\n <li>Providing the patient with education about the STI, including asymptomatic transmission, risk of complications if left untreated and risk to the patient of re-infection if their partners are not treated as well.</li>\n <li>Discussing that all sexual contacts need to be considered within the appropriate look-back period for the STI and not just the most recent contact. Information on how far back to trace for different STIs is offered by the <a href=\"https://protect-au.mimecast.com/s/GPMeCD1vQxiQ489IWC-JB?domain=contacttracing.ashm.org.au\">Australasian Contact Tracing Guidelines</a>.</li>\n <li>Providing the patient with information regarding the anonymous contact tracing websites that are available: <a href=\"https://protect-au.mimecast.com/s/2zUFCE8w0yiKEZ7cwv52s?domain=letthemknow.org.au/\">Let Them Know</a> or <a href=\"https://protect-au.mimecast.com/s/UvhQCGv0MAUovz7TpMyQu?domain=thedramadownunder.info\">The Drama Down Under</a> (for men who have sex with men) provide a service to advise sexual partners that they might also be at risk by sending an email or SMS either personally or anonymously. </li>\n <li>Discussing with the patient any barriers there may to contact trace and provide support in response.</li>\n</ul>\n<p>GPs can access support, information and advice from the local CTSO at the Metro North Public Health Unit on 07 3624 1111, the Queensland Syphilis Surveillance Service on 1800 032 238 or <a href=\"https://protect-au.mimecast.com/s/Dw3nCK1DLGi0VRotp3won?domain=health.qld.gov.au\" title=\"HIV Public Health Team\">the HIV Public Health Team</a> on 07 3328 9797. </p>\n<p><strong>More information:</strong></p>\n<ul><li><a href=\"https://protect-au.mimecast.com/s/UE4aCL7EvGc56zWugdLlj?domain=ctm.ashm.org.au/\">Australasian Contact Tracing Manual</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/rPG8CMwGJXiGNnruGaBrx?domain=disease-control.health.qld.gov.au/\">Communicable Disease Control Guidance and Information: A-Z</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/C5YVCNLJYGf14gWsVzfBa?domain=sti.guidelines.org.au/\">Australian STI Management Guidelines for Use in Primary Care</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/NWfuCOMKPGioWB8TWKb0C?domain=health.qld.gov.au\">Primary Clinical Care Manual 9<sup>th</sup> edition (2016)</a></li>\n <li>AHSM guide to <a href=\"https://protect-au.mimecast.com/s/XoJBCP7LzGcqpLwsW7YEU?domain=hivlegal.ashm.org.au\">Duty of Care to Third Parties and Civil Liability</a></li>\n</ul>',NULL,NULL,NULL),(4922,162330,1,'2021-05-18 05:09:11','2021-05-18 05:09:11','5037f03c-fa20-48df-b647-611990ed7f79','<p><strong><strong>By the Metro North Public Health Unit</strong></strong></p>\n<p><strong>Across Metro North Health, gonorrhoea notifications increased 55 per cent between 2016 to 2019, when it reached a peak of 1635, dropping slightly to 1576 notifications during 2020 and the height of the COVID-19 lockdown. </strong></p>\n<p>Similarly, for syphilis, Metro North recorded an 85 per cent increase between 2016 and 2020, when 323 syphilis notifications were recorded last year, increasingly among young heterosexual men and women. </p>\n<p>Against this backdrop of rising infection, it is timely and important that GPs are reminded of contact tracing as a cornerstone in the control of sexually transmitted infections (STI) and an essential part of patient management. Given the demonstrated success of early, intense contact tracing for the control of COVID-19, GPs should be aware of those same principles applied to STI control: regular testing, regular re-testing and contact tracing. It is important for GPs to have contact tracing permanently on their checklist whenever discussing, testing and managing STIs.</p>\n<p>Contract tracing is the process of:</p>\n<ul><li>identifying persons who may have contracted a notifiable condition</li><li>informing persons who are unaware that they may have contracted a notifiable condition so that they may seek testing and treatment before complications arise</li><li>providing information to persons who may have contracted a notifiable condition to prevent or minimise transmission of that condition.</li></ul>\n<p>There is often a misunderstanding that contact tracing for STI is automatically undertaken by the Department (as done for COVID-19 or HIV). Whilst Contact Tracing Support Officers (CTSO) are available to advise and assist GPs, GPs will need to support patients diagnosed with an STI to do contact tracing by:</p>\n<ul>\n <li>Providing the patient with education about the STI, including asymptomatic transmission, risk of complications if left untreated and risk to the patient of re-infection if their partners are not treated as well.</li>\n <li>Discussing that all sexual contacts need to be considered within the appropriate look-back period for the STI and not just the most recent contact. Information on how far back to trace for different STIs is offered by the <a href=\"https://protect-au.mimecast.com/s/GPMeCD1vQxiQ489IWC-JB?domain=contacttracing.ashm.org.au\">Australasian Contact Tracing Guidelines</a>.</li>\n <li>Providing the patient with information regarding the anonymous contact tracing websites that are available: <a href=\"https://protect-au.mimecast.com/s/2zUFCE8w0yiKEZ7cwv52s?domain=letthemknow.org.au/\">Let Them Know</a> or <a href=\"https://protect-au.mimecast.com/s/UvhQCGv0MAUovz7TpMyQu?domain=thedramadownunder.info\">The Drama Down Under</a> (for men who have sex with men) provide a service to advise sexual partners that they might also be at risk by sending an email or SMS either personally or anonymously. </li>\n <li>Discussing with the patient any barriers there may to contact trace and provide support in response.</li>\n</ul>\n<p>GPs can access support, information and advice from the local CTSO at the Metro North Public Health Unit on 07 3624 1111, the Queensland Syphilis Surveillance Service on 1800 032 238 or <a href=\"https://protect-au.mimecast.com/s/Dw3nCK1DLGi0VRotp3won?domain=health.qld.gov.au\" title=\"HIV Public Health Team\">the HIV Public Health Team</a> on 07 3328 9797. </p>\n<p><strong>More information:</strong></p>\n<ul><li><a href=\"https://protect-au.mimecast.com/s/UE4aCL7EvGc56zWugdLlj?domain=ctm.ashm.org.au/\">Australasian Contact Tracing Manual</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/rPG8CMwGJXiGNnruGaBrx?domain=disease-control.health.qld.gov.au/\">Communicable Disease Control Guidance and Information: A-Z</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/C5YVCNLJYGf14gWsVzfBa?domain=sti.guidelines.org.au/\">Australian STI Management Guidelines for Use in Primary Care</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/NWfuCOMKPGioWB8TWKb0C?domain=health.qld.gov.au\">Primary Clinical Care Manual 9<sup>th</sup> edition (2016)</a></li>\n <li>AHSM guide to <a href=\"https://protect-au.mimecast.com/s/XoJBCP7LzGcqpLwsW7YEU?domain=hivlegal.ashm.org.au\">Duty of Care to Third Parties and Civil Liability</a></li>\n</ul>',NULL,NULL,NULL),(4924,162333,1,'2021-05-18 05:11:56','2021-05-18 23:52:02','8d24772f-aabc-49f5-9926-04e82d59bada','<p><strong><strong><em>By the Metro North Public Health Unit</em></strong></strong></p>\n<p><strong>Across Metro North Health, gonorrhoea notifications increased 55 per cent between 2016 to 2019, when it reached a peak of 1635, dropping slightly to 1576 notifications during 2020 and the height of the COVID-19 lockdown. </strong></p>\n<p>Similarly, for syphilis, Metro North recorded an 85 per cent increase between 2016 and 2020, when 323 syphilis notifications were recorded last year, increasingly among young heterosexual men and women. </p>\n<p>Against this backdrop of rising infection, it is timely and important that GPs are reminded of contact tracing as a cornerstone in the control of sexually transmitted infections (STI) and an essential part of patient management. Given the demonstrated success of early, intense contact tracing for the control of COVID-19, GPs should be aware of those same principles applied to STI control: regular testing, regular re-testing and contact tracing. It is important for GPs to have contact tracing permanently on their checklist whenever discussing, testing and managing STIs.</p>\n<p>Contract tracing is the process of:</p>\n<ul><li>identifying persons who may have contracted a notifiable condition</li><li>informing persons who are unaware that they may have contracted a notifiable condition so that they may seek testing and treatment before complications arise</li><li>providing information to persons who may have contracted a notifiable condition to prevent or minimise transmission of that condition.</li></ul>\n<p>There is often a misunderstanding that contact tracing for STI is automatically undertaken by the Department (as done for COVID-19 or HIV). Whilst Contact Tracing Support Officers (CTSO) are available to advise and assist GPs, GPs will need to support patients diagnosed with an STI to do contact tracing by:</p>\n<ul>\n <li>Providing the patient with education about the STI, including asymptomatic transmission, risk of complications if left untreated and risk to the patient of re-infection if their partners are not treated as well.</li>\n <li>Discussing that all sexual contacts need to be considered within the appropriate look-back period for the STI and not just the most recent contact. Information on how far back to trace for different STIs is offered by the <a href=\"https://protect-au.mimecast.com/s/GPMeCD1vQxiQ489IWC-JB?domain=contacttracing.ashm.org.au\">Australasian Contact Tracing Guidelines</a>.</li>\n <li>Providing the patient with information regarding the anonymous contact tracing websites that are available: <a href=\"https://protect-au.mimecast.com/s/2zUFCE8w0yiKEZ7cwv52s?domain=letthemknow.org.au/\">Let Them Know</a> or <a href=\"https://protect-au.mimecast.com/s/UvhQCGv0MAUovz7TpMyQu?domain=thedramadownunder.info\">The Drama Down Under</a> (for men who have sex with men) provide a service to advise sexual partners that they might also be at risk by sending an email or SMS either personally or anonymously. </li>\n <li>Discussing with the patient any barriers there may to contact trace and provide support in response.</li>\n</ul>\n<p>GPs can access support, information and advice from the local CTSO at the Metro North Public Health Unit on 07 3624 1111, the Queensland Syphilis Surveillance Service on 1800 032 238 or <a href=\"https://protect-au.mimecast.com/s/Dw3nCK1DLGi0VRotp3won?domain=health.qld.gov.au\" title=\"HIV Public Health Team\">the HIV Public Health Team</a> on 07 3328 9797. </p>\n<p><strong>More information:</strong></p>\n<ul><li><a href=\"https://protect-au.mimecast.com/s/UE4aCL7EvGc56zWugdLlj?domain=ctm.ashm.org.au/\">Australasian Contact Tracing Manual</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/rPG8CMwGJXiGNnruGaBrx?domain=disease-control.health.qld.gov.au/\">Communicable Disease Control Guidance and Information: A-Z</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/C5YVCNLJYGf14gWsVzfBa?domain=sti.guidelines.org.au/\">Australian STI Management Guidelines for Use in Primary Care</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/NWfuCOMKPGioWB8TWKb0C?domain=health.qld.gov.au\">Primary Clinical Care Manual 9<sup>th</sup> edition (2016)</a></li>\n <li>AHSM guide to <a href=\"https://protect-au.mimecast.com/s/XoJBCP7LzGcqpLwsW7YEU?domain=hivlegal.ashm.org.au\">Duty of Care to Third Parties and Civil Liability</a></li>\n</ul>',NULL,NULL,NULL),(4925,162335,1,'2021-05-18 05:11:56','2021-05-18 05:11:56','606a49db-353e-4dce-9c8b-b129512f04c7','<p><strong><strong><em>Contributed by the Metro North Public Health Unit</em></strong></strong></p>\n<p><strong>Across Metro North Health, gonorrhoea notifications increased 55 per cent between 2016 to 2019, when it reached a peak of 1635, dropping slightly to 1576 notifications during 2020 and the height of the COVID-19 lockdown. </strong></p>\n<p>Similarly, for syphilis, Metro North recorded an 85 per cent increase between 2016 and 2020, when 323 syphilis notifications were recorded last year, increasingly among young heterosexual men and women. </p>\n<p>Against this backdrop of rising infection, it is timely and important that GPs are reminded of contact tracing as a cornerstone in the control of sexually transmitted infections (STI) and an essential part of patient management. Given the demonstrated success of early, intense contact tracing for the control of COVID-19, GPs should be aware of those same principles applied to STI control: regular testing, regular re-testing and contact tracing. It is important for GPs to have contact tracing permanently on their checklist whenever discussing, testing and managing STIs.</p>\n<p>Contract tracing is the process of:</p>\n<ul><li>identifying persons who may have contracted a notifiable condition</li><li>informing persons who are unaware that they may have contracted a notifiable condition so that they may seek testing and treatment before complications arise</li><li>providing information to persons who may have contracted a notifiable condition to prevent or minimise transmission of that condition.</li></ul>\n<p>There is often a misunderstanding that contact tracing for STI is automatically undertaken by the Department (as done for COVID-19 or HIV). Whilst Contact Tracing Support Officers (CTSO) are available to advise and assist GPs, GPs will need to support patients diagnosed with an STI to do contact tracing by:</p>\n<ul>\n <li>Providing the patient with education about the STI, including asymptomatic transmission, risk of complications if left untreated and risk to the patient of re-infection if their partners are not treated as well.</li>\n <li>Discussing that all sexual contacts need to be considered within the appropriate look-back period for the STI and not just the most recent contact. Information on how far back to trace for different STIs is offered by the <a href=\"https://protect-au.mimecast.com/s/GPMeCD1vQxiQ489IWC-JB?domain=contacttracing.ashm.org.au\">Australasian Contact Tracing Guidelines</a>.</li>\n <li>Providing the patient with information regarding the anonymous contact tracing websites that are available: <a href=\"https://protect-au.mimecast.com/s/2zUFCE8w0yiKEZ7cwv52s?domain=letthemknow.org.au/\">Let Them Know</a> or <a href=\"https://protect-au.mimecast.com/s/UvhQCGv0MAUovz7TpMyQu?domain=thedramadownunder.info\">The Drama Down Under</a> (for men who have sex with men) provide a service to advise sexual partners that they might also be at risk by sending an email or SMS either personally or anonymously. </li>\n <li>Discussing with the patient any barriers there may to contact trace and provide support in response.</li>\n</ul>\n<p>GPs can access support, information and advice from the local CTSO at the Metro North Public Health Unit on 07 3624 1111, the Queensland Syphilis Surveillance Service on 1800 032 238 or <a href=\"https://protect-au.mimecast.com/s/Dw3nCK1DLGi0VRotp3won?domain=health.qld.gov.au\" title=\"HIV Public Health Team\">the HIV Public Health Team</a> on 07 3328 9797. </p>\n<p><strong>More information:</strong></p>\n<ul><li><a href=\"https://protect-au.mimecast.com/s/UE4aCL7EvGc56zWugdLlj?domain=ctm.ashm.org.au/\">Australasian Contact Tracing Manual</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/rPG8CMwGJXiGNnruGaBrx?domain=disease-control.health.qld.gov.au/\">Communicable Disease Control Guidance and Information: A-Z</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/C5YVCNLJYGf14gWsVzfBa?domain=sti.guidelines.org.au/\">Australian STI Management Guidelines for Use in Primary Care</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/NWfuCOMKPGioWB8TWKb0C?domain=health.qld.gov.au\">Primary Clinical Care Manual 9<sup>th</sup> edition (2016)</a></li>\n <li>AHSM guide to <a href=\"https://protect-au.mimecast.com/s/XoJBCP7LzGcqpLwsW7YEU?domain=hivlegal.ashm.org.au\">Duty of Care to Third Parties and Civil Liability</a></li>\n</ul>',NULL,NULL,NULL),(4926,162337,1,'2021-05-18 05:12:01','2021-05-18 05:12:01','040af8f0-6330-4779-b937-0d010f89518b','<p><strong><strong><em>Contributed by the Metro North Public Health Unit</em></strong></strong></p>\n<p><strong>Across Metro North Health, gonorrhoea notifications increased 55 per cent between 2016 to 2019, when it reached a peak of 1635, dropping slightly to 1576 notifications during 2020 and the height of the COVID-19 lockdown. </strong></p>\n<p>Similarly, for syphilis, Metro North recorded an 85 per cent increase between 2016 and 2020, when 323 syphilis notifications were recorded last year, increasingly among young heterosexual men and women. </p>\n<p>Against this backdrop of rising infection, it is timely and important that GPs are reminded of contact tracing as a cornerstone in the control of sexually transmitted infections (STI) and an essential part of patient management. Given the demonstrated success of early, intense contact tracing for the control of COVID-19, GPs should be aware of those same principles applied to STI control: regular testing, regular re-testing and contact tracing. It is important for GPs to have contact tracing permanently on their checklist whenever discussing, testing and managing STIs.</p>\n<p>Contract tracing is the process of:</p>\n<ul><li>identifying persons who may have contracted a notifiable condition</li><li>informing persons who are unaware that they may have contracted a notifiable condition so that they may seek testing and treatment before complications arise</li><li>providing information to persons who may have contracted a notifiable condition to prevent or minimise transmission of that condition.</li></ul>\n<p>There is often a misunderstanding that contact tracing for STI is automatically undertaken by the Department (as done for COVID-19 or HIV). Whilst Contact Tracing Support Officers (CTSO) are available to advise and assist GPs, GPs will need to support patients diagnosed with an STI to do contact tracing by:</p>\n<ul>\n <li>Providing the patient with education about the STI, including asymptomatic transmission, risk of complications if left untreated and risk to the patient of re-infection if their partners are not treated as well.</li>\n <li>Discussing that all sexual contacts need to be considered within the appropriate look-back period for the STI and not just the most recent contact. Information on how far back to trace for different STIs is offered by the <a href=\"https://protect-au.mimecast.com/s/GPMeCD1vQxiQ489IWC-JB?domain=contacttracing.ashm.org.au\">Australasian Contact Tracing Guidelines</a>.</li>\n <li>Providing the patient with information regarding the anonymous contact tracing websites that are available: <a href=\"https://protect-au.mimecast.com/s/2zUFCE8w0yiKEZ7cwv52s?domain=letthemknow.org.au/\">Let Them Know</a> or <a href=\"https://protect-au.mimecast.com/s/UvhQCGv0MAUovz7TpMyQu?domain=thedramadownunder.info\">The Drama Down Under</a> (for men who have sex with men) provide a service to advise sexual partners that they might also be at risk by sending an email or SMS either personally or anonymously. </li>\n <li>Discussing with the patient any barriers there may to contact trace and provide support in response.</li>\n</ul>\n<p>GPs can access support, information and advice from the local CTSO at the Metro North Public Health Unit on 07 3624 1111, the Queensland Syphilis Surveillance Service on 1800 032 238 or <a href=\"https://protect-au.mimecast.com/s/Dw3nCK1DLGi0VRotp3won?domain=health.qld.gov.au\" title=\"HIV Public Health Team\">the HIV Public Health Team</a> on 07 3328 9797. </p>\n<p><strong>More information:</strong></p>\n<ul><li><a href=\"https://protect-au.mimecast.com/s/UE4aCL7EvGc56zWugdLlj?domain=ctm.ashm.org.au/\">Australasian Contact Tracing Manual</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/rPG8CMwGJXiGNnruGaBrx?domain=disease-control.health.qld.gov.au/\">Communicable Disease Control Guidance and Information: A-Z</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/C5YVCNLJYGf14gWsVzfBa?domain=sti.guidelines.org.au/\">Australian STI Management Guidelines for Use in Primary Care</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/NWfuCOMKPGioWB8TWKb0C?domain=health.qld.gov.au\">Primary Clinical Care Manual 9<sup>th</sup> edition (2016)</a></li>\n <li>AHSM guide to <a href=\"https://protect-au.mimecast.com/s/XoJBCP7LzGcqpLwsW7YEU?domain=hivlegal.ashm.org.au\">Duty of Care to Third Parties and Civil Liability</a></li>\n</ul>',NULL,NULL,NULL),(4927,162340,1,'2021-05-18 05:13:19','2021-05-18 05:13:19','48097f93-91cd-4c83-9977-a39258706fd2','<p><strong>Dr Debra Carroll works as a General Practitioner with Special Interest (GPwSI) in Gestational Diabetes (GDM), and shared her thoughts on what attracted her to the role and how it complements her work as a general practitioner. </strong></p>\n<p>The GPwSI model of care aims to improve patient access to the most appropriate specialist care in a timely and cost-effective manner, within the outpatient setting. It represents a unique opportunity for GPs to upskill within an area of interest and strengthens the links between primary care practitioners and hospital-based specialist services.</p>\n<p>Within the work she does as a GPwSI, Dr Carroll enjoys the variety that the role brings to her week, and the opportunity to focus on a specific clinical problem within the GDM clinic while working within a multidisciplinary team.</p>\n<p>Dr Carroll said she enjoys being able to bring a broad knowledge of the health system—particularly primary care—to her role as a GPwSI. <br /></p>\n\n<p>“I have the ability to explain to hospital-based healthcare providers how primary care works and how the two systems can work together to improve patient care and outcomes,” she said.</p>\n<p>“I also get the opportunity to advocate for GPs where appropriate and hopefully to provide a positive GP role model to hospital staff and patients.”</p>\n<p>Within her work as a GP, Dr Carroll appreciates the independence, the ability to be flexible and realistic with guidelines and the opportunity to know her patients well in terms of their physical, social and psychological challenges. </p>\n<p>“As a GP I get to advocate for the public system in my practice and assist colleagues and patients in the appropriate pathways to access care within the public system,” Dr Carroll said.</p>\n<p>“It helps to have an improved understanding of the complexities of providing healthcare in the public hospital environment. It is helpful to be able to interpret that for patients and colleagues and improve their confidence in what the public system can provide.”</p>\n<p>To any GPs considering a GPwSI role, Dr Carroll would recommend it to those who want to try something different and work in a team of clinicians with a multi-disciplinary approach.</p>\n<p>“The hospital staff are very welcoming and supportive and very willing to educate and share their knowledge and skills,” Dr Carroll said. </p>\n<p>The project, currently funded in partnership with the Queensland Health Clinical Excellence Division, recruited their first GPwSI in April 2018, since then has had up to 17 GPs with Special Interests working across a diverse selection of 15 specialty departments.</p>\n<p>The GP with Special Interest outpatient clinics are based out of Metro North Hospital and Community Health facilities. Special interest outpatients clinics include:</p><ul><li>orthopaedic</li><li>diabetes</li><li>epilepsy</li><li>older persons.</li></ul>\n\n<p>Metro North Health are currently recruiting a GPwSI in Chronic Kidney Disease to work at Queensland Health facilities in the catchment areas of Caboolture, North Lakes, Redcliffe and The Prince Charles Hospital. </p>\n<p>For more information on the opportunity visit the <a href=\"https://smartjobs.qld.gov.au/jobs/QLD-RBH371167\">Queensland Government’s Smart Jobs page</a> or to get in contact with the project team email <a href=\"mailto:MNHHSGPwSIProject@health.qld.gov.au\">MNHHSGPwSIProject@health.qld.gov.au</a>. </p>',NULL,NULL,NULL),(4928,162342,1,'2021-05-18 05:25:46','2021-05-18 05:25:46','9dae2683-6ae7-4e28-9432-28652c67a776','<p><strong>A new report released by the Black Dog Institute shares insights from two PHN trial sites for implementing suicide prevention strategies for LGBTIQ+ communities.</strong></p>\n<p>The Black Dog Institute has released a new report with key insights for implementing suicide prevention strategies that are effective for LGBTIQ+ communities, titled Suicide prevention for LGBTIQ+ communities: Learnings from the National Suicide Prevention Trial.</p>\n<p>The report was developed as part of Black Dog’s support to the National Suicide Prevention Trial, which was launched in 12 sites across Australia in 2016.</p>\n<p>Funded by the Commonwealth Department of Health and led by 10 Primary Health Networks (PHNs), the National Trial focused on priority populations who have an increased risk of suicide, with two sites – North Western Melbourne and Brisbane North – working directly with LGBTIQ+ populations to implement a community-led, systems approach to suicide prevention.<br /></p>\n<p>Containing reflections from five years of delivering suicide prevention activities in these local regions, the report fills a gap in knowledge available to those implementing suicide prevention activities for LGBTIQ+ communities. Key learnings include embedding lived experience and enabling local decision-making to inform culturally safe design and delivery of services for these populations.</p>\n<p>“We learnt that it is vitally important for suicide prevention coordinators to build strong relationships with local LGBTIQ+ communities and understand intersectionality to improve the communities’ mental health and suicide outcomes,” said Janey McGoldrick, Head of Implementation at the Black Dog Institute.</p>\n<p>Mainstream services often fail to meet the specific needs of LGBTIQ+ communities. With a chronic shortage of culturally safe or affirmative support, services that can be difficult to access for those in remote and regional areas, and a lack of data available – with sexual orientation, gender identity and intersex status routinely omitted from national datasets – LGBTIQ+ communities remain at significantly higher risk of suicide than the general population.</p>\n<p>Both North Western Melbourne and Brisbane North PHNs used the LifeSpan model – a pioneering systems approach to suicide prevention developed by the Black Dog Institute – to guide their strategy and activities.</p>\n<p>“The trial allowed us to coordinate a multifaceted approach to suicide prevention for the LGBTIQ+ Sistergirl and Brotherboy communities,” said Ged Farmer, Suicide Prevention Project Officer, for the Brisbane North PHN.</p>\n<p>With funding for the National Suicide Prevention Trial due to cease from June 2021, the report highlights an urgent need for sustained funding to allow this life-saving work to continue, grow and support more people at risk of suicide in the LGBTIQ+ communities.</p>\n<p>“The trial programs and services are really connecting with the community because they were built with the community,” said North Western Melbourne PHN CEO Adjunct Associate Professor Chris Carter said.</p>\n<p>“It’s a great example of how we need to involve people with lived experience, not just in suicide prevention, but across our health system,” said Associate Professor Carter.</p>\n<p><a href=\"https://www.blackdoginstitute.org.au/wp-content/uploads/2021/04/BDI21_Suicide-prevention-for-LGBTIQ-communities.pdf\"><strong>Download the report</strong></a></p>\n<p><em>With thanks to the Black Dog Institute for their permission to reprint this article. </em></p>\n<p><em><em>Pictured above: PHN staff joined Queensland Council for LGBTI Health (formerly the Queensland AIDS Council) staff, as well as campaign artists and supporters at the Talking Heals launch in February 2020.</em><br /></em></p>',NULL,NULL,NULL),(4929,162433,1,'2021-05-18 23:41:16','2021-05-18 23:41:16','082b2bbc-f649-4aa1-94e1-ef1cdc7295a9','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>',NULL,NULL,NULL),(4930,162453,1,'2021-05-18 23:41:57','2021-05-18 23:41:57','4a35d5a6-eaa8-4b9e-82ee-f13cf374eb38','<p><strong>A new report released by the Black Dog Institute shares insights from two PHN trial sites for implementing suicide prevention strategies for LGBTIQ+ communities.</strong></p>\n<p>The Black Dog Institute has released a new report with key insights for implementing suicide prevention strategies that are effective for LGBTIQ+ communities, titled <em>Suicide prevention for LGBTIQ+ communities: Learnings from the National Suicide Prevention Trial</em>.</p>\n<p>The report was developed as part of Black Dog’s support to the National Suicide Prevention Trial, which was launched in 12 sites across Australia in 2016.</p>\n<p>Funded by the Commonwealth Department of Health and led by 10 Primary Health Networks (PHNs), the National Trial focused on priority populations who have an increased risk of suicide, with two sites – North Western Melbourne and Brisbane North – working directly with LGBTIQ+ populations to implement a community-led, systems approach to suicide prevention.<br /></p>\n<p>Containing reflections from five years of delivering suicide prevention activities in these local regions, the report fills a gap in knowledge available to those implementing suicide prevention activities for LGBTIQ+ communities. Key learnings include embedding lived experience and enabling local decision-making to inform culturally safe design and delivery of services for these populations.</p>\n<p>“We learnt that it is vitally important for suicide prevention coordinators to build strong relationships with local LGBTIQ+ communities and understand intersectionality to improve the communities’ mental health and suicide outcomes,” said Janey McGoldrick, Head of Implementation at the Black Dog Institute.</p>\n<p>Mainstream services often fail to meet the specific needs of LGBTIQ+ communities. With a chronic shortage of culturally safe or affirmative support, services that can be difficult to access for those in remote and regional areas, and a lack of data available – with sexual orientation, gender identity and intersex status routinely omitted from national datasets – LGBTIQ+ communities remain at significantly higher risk of suicide than the general population.</p>\n<p>Both North Western Melbourne and Brisbane North PHNs used the LifeSpan model – a pioneering systems approach to suicide prevention developed by the Black Dog Institute – to guide their strategy and activities.</p>\n<p>“The trial allowed us to coordinate a multifaceted approach to suicide prevention for the LGBTIQ+ Sistergirl and Brotherboy communities,” said Ged Farmer, Suicide Prevention Project Officer, for the Brisbane North PHN.</p>\n<p>With funding for the National Suicide Prevention Trial due to cease from June 2021, the report highlights an urgent need for sustained funding to allow this life-saving work to continue, grow and support more people at risk of suicide in the LGBTIQ+ communities.</p>\n<p>“The trial programs and services are really connecting with the community because they were built with the community,” said North Western Melbourne PHN CEO Adjunct Associate Professor Chris Carter said.</p>\n<p>“It’s a great example of how we need to involve people with lived experience, not just in suicide prevention, but across our health system,” said Associate Professor Carter.</p>\n<p><a href=\"https://www.blackdoginstitute.org.au/wp-content/uploads/2021/04/BDI21_Suicide-prevention-for-LGBTIQ-communities.pdf\"><strong>Download the report</strong></a></p>\n<p><em>With thanks to the Black Dog Institute for their permission to reprint this article. </em></p>\n<p><em><em>Pictured above: PHN staff joined Queensland Council for LGBTI Health (formerly the Queensland AIDS Council) staff, as well as campaign artists and supporters at the Talking Heals launch in February 2020.</em><br /></em></p>',NULL,NULL,NULL),(4931,162455,1,'2021-05-18 23:43:55','2021-05-18 23:43:55','b70cc555-f60a-4335-953c-113dd9c2f0bd','<p><strong>Dr Debra Carroll works as a General Practitioner with Special Interest (GPwSI) in Gestational Diabetes (GDM), and shared her thoughts on what attracted her to the role and how it complements her work as a general practitioner. </strong><br /></p>\n\n<p>Within the work she does as a GPwSI, Dr Carroll enjoys the variety that the role brings to her week, and the opportunity to focus on a specific clinical problem within the GDM clinic while working within a multidisciplinary team.</p>\n<p>Dr Carroll said she enjoys being able to bring a broad knowledge of the health system—particularly primary care—to her role as a GPwSI. <br /></p>\n<p>“I have the ability to explain to hospital-based healthcare providers how primary care works and how the two systems can work together to improve patient care and outcomes,” she said.</p>\n<p>“I also get the opportunity to advocate for GPs where appropriate and hopefully to provide a positive GP role model to hospital staff and patients.”</p>\n<p>The GPwSI model of care aims to improve patient access to the most appropriate specialist care in a timely and cost-effective manner, within the outpatient setting. It represents a unique opportunity for GPs to upskill within an area of interest and strengthens the links between primary care practitioners and hospital-based specialist services.</p>\n<p>Within her work as a GP, Dr Carroll appreciates the independence, the ability to be flexible and realistic with guidelines and the opportunity to know her patients well in terms of their physical, social and psychological challenges. </p>\n<p>“As a GP I get to advocate for the public system in my practice and assist colleagues and patients in the appropriate pathways to access care within the public system,” Dr Carroll said.</p>\n<p>“It helps to have an improved understanding of the complexities of providing healthcare in the public hospital environment. It is helpful to be able to interpret that for patients and colleagues and improve their confidence in what the public system can provide.”</p>\n<p>To any GPs considering a GPwSI role, Dr Carroll would recommend it to those who want to try something different and work in a team of clinicians with a multi-disciplinary approach.</p>\n<p>“The hospital staff are very welcoming and supportive and very willing to educate and share their knowledge and skills,” Dr Carroll said. </p>\n<p>The project, currently funded in partnership with the Queensland Health Clinical Excellence Division, recruited their first GPwSI in April 2018, since then has had up to 17 GPs with Special Interests working across a diverse selection of 15 specialty departments.</p>\n<p>The GP with Special Interest outpatient clinics are based out of Metro North Hospital and Community Health facilities. Special interest outpatients clinics include:</p>\n<ul><li>orthopaedic</li><li>diabetes</li><li>epilepsy</li><li>older persons.</li></ul>\n<p>Metro North Health are currently recruiting a GPwSI in Chronic Kidney Disease to work at Queensland Health facilities in the catchment areas of Caboolture, North Lakes, Redcliffe and The Prince Charles Hospital. </p>\n<p>For more information on the opportunity visit the <a href=\"https://smartjobs.qld.gov.au/jobs/QLD-RBH371167\">Queensland Government’s Smart Jobs page</a> or to get in contact with the project team email <a href=\"mailto:MNHHSGPwSIProject@health.qld.gov.au\">MNHHSGPwSIProject@health.qld.gov.au</a>. </p>',NULL,NULL,NULL),(4932,162457,1,'2021-05-18 23:44:40','2021-05-18 23:44:40','880ad8fa-f251-4085-a23d-4ff62fe97ed9','<p><strong>Dr Debra Carroll works as a General Practitioner with Special Interest (GPwSI) in Gestational Diabetes (GDM), and shared her thoughts on what attracted her to the role and how it complements her work as a general practitioner. </strong><br /></p>\n\n<p>Within the work she does as a GPwSI, Dr Carroll enjoys the variety that the role brings to her week, and the opportunity to focus on a specific clinical problem within the GDM clinic while working within a multidisciplinary team.</p>\n<p>Dr Carroll said she enjoys being able to bring a broad knowledge of the health system—particularly primary care—to her role as a GPwSI. <br /></p>\n<p>“I have the ability to explain to hospital-based healthcare providers how primary care works and how the two systems can work together to improve patient care and outcomes,” she said.</p>\n<p>“I also get the opportunity to advocate for GPs where appropriate and hopefully to provide a positive GP role model to hospital staff and patients.”</p>\n<p>The GPwSI model of care aims to improve patient access to the most appropriate specialist care in a timely and cost-effective manner, within the outpatient setting. It represents a unique opportunity for GPs to upskill within an area of interest and strengthens the links between primary care practitioners and hospital-based specialist services.</p>\n<p>Within her work as a GP, Dr Carroll appreciates the independence, the ability to be flexible and realistic with guidelines and the opportunity to know her patients well in terms of their physical, social and psychological challenges. </p>\n<p>“As a GP I get to advocate for the public system in my practice and assist colleagues and patients in the appropriate pathways to access care within the public system,” Dr Carroll said.</p>\n<p>“It helps to have an improved understanding of the complexities of providing healthcare in the public hospital environment. It is helpful to be able to interpret that for patients and colleagues and improve their confidence in what the public system can provide.”</p>\n<p>To any GPs considering a GPwSI role, Dr Carroll would recommend it to those who want to try something different and work in a team of clinicians with a multi-disciplinary approach.</p>\n<p>“The hospital staff are very welcoming and supportive and very willing to educate and share their knowledge and skills,” Dr Carroll said. </p>\n<p>The project, currently funded in partnership with the Queensland Health Clinical Excellence Division, recruited their first GPwSI in April 2018, since then has had up to 17 GPs with Special Interests working across a diverse selection of 15 specialty departments.</p>\n<p>The GP with Special Interest outpatient clinics are based out of Metro North Hospital and Community Health facilities. Special interest outpatients clinics include:</p>\n<ul><li>orthopaedic</li><li>diabetes</li><li>epilepsy</li><li>older persons.</li></ul>\n<p>Metro North Health are currently recruiting a GPwSI in Chronic Kidney Disease to work at Queensland Health facilities in the catchment areas of Caboolture, North Lakes, Redcliffe and The Prince Charles Hospital. </p>\n<p>For more information on the opportunity visit the <a href=\"https://smartjobs.qld.gov.au/jobs/QLD-RBH371167\">Queensland Government’s Smart Jobs page</a> or to get in contact with the project team email <a href=\"mailto:MNHHSGPwSIProject@health.qld.gov.au\">MNHHSGPwSIProject@health.qld.gov.au</a>. </p>',NULL,NULL,NULL),(4933,162459,1,'2021-05-18 23:47:19','2021-05-18 23:47:19','b77f0436-1b62-4a8d-b54a-7c79b1d6889e','<p><strong>Vaccination against influenza (flu) remains important this year. Flu is a highly contagious viral infection that can cause widespread illness and deaths every year. Vaccination is our best defence against flu viruses.</strong></p>\n<p>Behaviours such as increased hand washing and social distancing helped to stop the spread of flu viruses in the community last year. Relaxing social distancing restrictions this year may allow flu viruses to recirculate, even if they were hardly seen in 2020.<br /></p>\n<p>Under the National Immunisation Program, free flu vaccines are provided to the following groups who are at higher risk of complications from flu:</p>\n<ul><li>children aged 6 months to less than 5 years</li><li>all Aboriginal and Torres Strait Islander people aged 6 months and over</li><li>people aged 6 months and over with certain medical conditions that increase their chance of severe influenza and its complications</li><li>pregnant women (at any stage during pregnancy)</li><li>people aged 65 years and over.</li></ul>\n<p>Free flu vaccines under the National Immunisation Program are available from April 2021. Vaccinating in autumn provides protection before the peak influenza season.</p>\n<p>Free flu vaccines are available from GPs, community health clinics, Aboriginal Medical Services and other immunisation providers in your state or territory. To locate a service in your area you can search the <a href=\"https://about.healthdirect.gov.au/nhsd\">National Health Services Directory</a>.</p>\n<p>Check with your immunisation provider to find out when they will have the vaccine available and when you can book in to get the vaccine.</p>\n<p>If you are not eligible for a free flu vaccine, you can purchase the vaccine from your GP, a pharmacy, or another immunisation provider.</p>\n<p>Vaccination experts recommend waiting 14 days between getting a flu vaccine and a COVID-19 vaccine. Given this, it will be important to plan both vaccinations.</p>\n<p>It doesn’t matter in what order you get the vaccines, however:</p>\n<ul><li>if you are in earlier phases for COVID-19 vaccination, you should get the COVID-19 vaccine as soon you can. You can then plan your flu vaccination.</li><li>if you are in later phases for COVID-19 vaccination, you should get the flu vaccine as soon as you can. This will ensure you are ready to get your COVID‑19 vaccine when it is available to you.</li></ul>\n<p>You can check what phase you are in using the <a href=\"https://covid-vaccine.healthdirect.gov.au/eligibility\">COVID-19 Vaccine Eligibility Checker</a>.</p>\n<p>When you book in for your flu vaccination, remember to tell your vaccination provider or clinic if you have received the COVID-19 vaccine (and when you received it). This will help them to plan your appointment.</p>\n<p>For more information on the 2021 influenza vaccination guidelines <a href=\"https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/diseases-infection/immunisation/service-providers/influenza\" target=\"_blank\" rel=\"noreferrer noopener\">visit the Queensland Health website</a>.</p>',NULL,NULL,NULL),(4934,162461,1,'2021-05-18 23:47:40','2021-05-18 23:47:40','8cfbf3e1-41c9-4baf-8eb8-76f188443056','<p><strong>Vaccination against influenza (flu) remains important this year. Flu is a highly contagious viral infection that can cause widespread illness and deaths every year. Vaccination is our best defence against flu viruses.</strong></p>\n<p>Behaviours such as increased hand washing and social distancing helped to stop the spread of flu viruses in the community last year. Relaxing social distancing restrictions this year may allow flu viruses to recirculate, even if they were hardly seen in 2020.<br /></p>\n<p>Under the National Immunisation Program, free flu vaccines are provided to the following groups who are at higher risk of complications from flu:</p>\n<ul><li>children aged 6 months to less than 5 years</li><li>all Aboriginal and Torres Strait Islander people aged 6 months and over</li><li>people aged 6 months and over with certain medical conditions that increase their chance of severe influenza and its complications</li><li>pregnant women (at any stage during pregnancy)</li><li>people aged 65 years and over.</li></ul>\n<p>Free flu vaccines under the National Immunisation Program are available from April 2021. Vaccinating in autumn provides protection before the peak influenza season.</p>\n<p>Free flu vaccines are available from GPs, community health clinics, Aboriginal Medical Services and other immunisation providers in your state or territory. To locate a service in your area you can search the <a href=\"https://about.healthdirect.gov.au/nhsd\">National Health Services Directory</a>.</p>\n<p>Check with your immunisation provider to find out when they will have the vaccine available and when you can book in to get the vaccine.</p>\n<p>If you are not eligible for a free flu vaccine, you can purchase the vaccine from your GP, a pharmacy, or another immunisation provider.</p>\n<p>Vaccination experts recommend waiting 14 days between getting a flu vaccine and a COVID-19 vaccine. Given this, it will be important to plan both vaccinations.</p>\n<p>It doesn’t matter in what order you get the vaccines, however:</p>\n<ul><li>if you are in earlier phases for COVID-19 vaccination, you should get the COVID-19 vaccine as soon you can. You can then plan your flu vaccination.</li><li>if you are in later phases for COVID-19 vaccination, you should get the flu vaccine as soon as you can. This will ensure you are ready to get your COVID‑19 vaccine when it is available to you.</li></ul>\n<p>You can check what phase you are in using the <a href=\"https://covid-vaccine.healthdirect.gov.au/eligibility\">COVID-19 Vaccine Eligibility Checker</a>.</p>\n<p>When you book in for your flu vaccination, remember to tell your vaccination provider or clinic if you have received the COVID-19 vaccine (and when you received it). This will help them to plan your appointment.</p>\n<p>For more information on the 2021 influenza vaccination guidelines <a href=\"https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/diseases-infection/immunisation/service-providers/influenza\" target=\"_blank\" rel=\"noreferrer noopener\">visit the Queensland Health website</a>.</p>',NULL,NULL,NULL),(4935,162463,1,'2021-05-18 23:52:02','2021-05-18 23:52:02','2cb9e904-5bc7-4500-b3fe-97ee85e3358d','<p><strong><strong><em>By the Metro North Public Health Unit</em></strong></strong></p>\n<p><strong>Across Metro North Health, gonorrhoea notifications increased 55 per cent between 2016 to 2019, when it reached a peak of 1635, dropping slightly to 1576 notifications during 2020 and the height of the COVID-19 lockdown. </strong></p>\n<p>Similarly, for syphilis, Metro North recorded an 85 per cent increase between 2016 and 2020, when 323 syphilis notifications were recorded last year, increasingly among young heterosexual men and women. </p>\n<p>Against this backdrop of rising infection, it is timely and important that GPs are reminded of contact tracing as a cornerstone in the control of sexually transmitted infections (STI) and an essential part of patient management. Given the demonstrated success of early, intense contact tracing for the control of COVID-19, GPs should be aware of those same principles applied to STI control: regular testing, regular re-testing and contact tracing. It is important for GPs to have contact tracing permanently on their checklist whenever discussing, testing and managing STIs.</p>\n<p>Contract tracing is the process of:</p>\n<ul><li>identifying persons who may have contracted a notifiable condition</li><li>informing persons who are unaware that they may have contracted a notifiable condition so that they may seek testing and treatment before complications arise</li><li>providing information to persons who may have contracted a notifiable condition to prevent or minimise transmission of that condition.</li></ul>\n<p>There is often a misunderstanding that contact tracing for STI is automatically undertaken by the Department (as done for COVID-19 or HIV). Whilst Contact Tracing Support Officers (CTSO) are available to advise and assist GPs, GPs will need to support patients diagnosed with an STI to do contact tracing by:</p>\n<ul>\n <li>Providing the patient with education about the STI, including asymptomatic transmission, risk of complications if left untreated and risk to the patient of re-infection if their partners are not treated as well.</li>\n <li>Discussing that all sexual contacts need to be considered within the appropriate look-back period for the STI and not just the most recent contact. Information on how far back to trace for different STIs is offered by the <a href=\"https://protect-au.mimecast.com/s/GPMeCD1vQxiQ489IWC-JB?domain=contacttracing.ashm.org.au\">Australasian Contact Tracing Guidelines</a>.</li>\n <li>Providing the patient with information regarding the anonymous contact tracing websites that are available: <a href=\"https://protect-au.mimecast.com/s/2zUFCE8w0yiKEZ7cwv52s?domain=letthemknow.org.au/\">Let Them Know</a> or <a href=\"https://protect-au.mimecast.com/s/UvhQCGv0MAUovz7TpMyQu?domain=thedramadownunder.info\">The Drama Down Under</a> (for men who have sex with men) provide a service to advise sexual partners that they might also be at risk by sending an email or SMS either personally or anonymously. </li>\n <li>Discussing with the patient any barriers there may to contact trace and provide support in response.</li>\n</ul>\n<p>GPs can access support, information and advice from the local CTSO at the Metro North Public Health Unit on 07 3624 1111, the Queensland Syphilis Surveillance Service on 1800 032 238 or <a href=\"https://protect-au.mimecast.com/s/Dw3nCK1DLGi0VRotp3won?domain=health.qld.gov.au\" title=\"HIV Public Health Team\">the HIV Public Health Team</a> on 07 3328 9797. </p>\n<p><strong>More information:</strong></p>\n<ul><li><a href=\"https://protect-au.mimecast.com/s/UE4aCL7EvGc56zWugdLlj?domain=ctm.ashm.org.au/\">Australasian Contact Tracing Manual</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/rPG8CMwGJXiGNnruGaBrx?domain=disease-control.health.qld.gov.au/\">Communicable Disease Control Guidance and Information: A-Z</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/C5YVCNLJYGf14gWsVzfBa?domain=sti.guidelines.org.au/\">Australian STI Management Guidelines for Use in Primary Care</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/NWfuCOMKPGioWB8TWKb0C?domain=health.qld.gov.au\">Primary Clinical Care Manual 9<sup>th</sup> edition (2016)</a></li>\n <li>AHSM guide to <a href=\"https://protect-au.mimecast.com/s/XoJBCP7LzGcqpLwsW7YEU?domain=hivlegal.ashm.org.au\">Duty of Care to Third Parties and Civil Liability</a></li>\n</ul>',NULL,NULL,NULL),(4937,162505,1,'2021-05-19 00:58:36','2021-05-19 00:58:36','4f57a9d5-cdcc-4d01-a6db-4294b86c6dde','<p><strong>Dr Debra Carroll works as a General Practitioner with Special Interest (GPwSI) in Gestational Diabetes (GDM), and shared her thoughts on what attracted her to the role and how it complements her work as a general practitioner. </strong><br /></p>\n\n<p>Within the work she does as a GPwSI, Dr Carroll enjoys the variety that the role brings to her week, and the opportunity to focus on a specific clinical problem within the GDM clinic while working within a multidisciplinary team.</p>\n<p>Dr Carroll said she enjoys being able to bring a broad knowledge of the health system—particularly primary care—to her role as a GPwSI. <br /></p>\n<p>“I have the ability to explain to hospital-based healthcare providers how primary care works and how the two systems can work together to improve patient care and outcomes,” she said.</p>\n<p>“I also get the opportunity to advocate for GPs where appropriate and hopefully to provide a positive GP role model to hospital staff and patients.”</p>\n<p>The GPwSI model of care aims to improve patient access to the most appropriate specialist care in a timely and cost-effective manner, within the outpatient setting. It represents a unique opportunity for GPs to upskill within an area of interest and strengthens the links between primary care practitioners and hospital-based specialist services.</p>\n<p>Within her work as a GP, Dr Carroll appreciates the independence, the ability to be flexible and realistic with guidelines and the opportunity to know her patients well in terms of their physical, social and psychological challenges. </p>\n<p>“As a GP I get to advocate for the public system in my practice and assist colleagues and patients in the appropriate pathways to access care within the public system,” Dr Carroll said.</p>\n<p>“It helps to have an improved understanding of the complexities of providing healthcare in the public hospital environment. It is helpful to be able to interpret that for patients and colleagues and improve their confidence in what the public system can provide.”</p>\n<p>To any GPs considering a GPwSI role, Dr Carroll would recommend it to those who want to try something different and work in a team of clinicians with a multi-disciplinary approach.</p>\n<p>“The hospital staff are very welcoming and supportive and very willing to educate and share their knowledge and skills,” Dr Carroll said. </p>\n<p>The project, currently funded in partnership with the Queensland Health Clinical Excellence Division, recruited their first GPwSI in April 2018, since then has had up to 17 GPs with Special Interests working across a diverse selection of 15 specialty departments.</p>\n<p>The GP with Special Interest outpatient clinics are based out of Metro North Hospital and Community Health facilities. Special interest outpatients clinics include:</p>\n<ul><li>orthopaedic</li><li>diabetes</li><li>epilepsy</li><li>older persons.</li></ul>\n<p>Metro North Health are currently recruiting a GPwSI in Chronic Kidney Disease to work at Queensland Health facilities in the catchment areas of Caboolture, North Lakes, Redcliffe and The Prince Charles Hospital. </p>\n<p>For more information on the opportunity visit the <a href=\"https://smartjobs.qld.gov.au/jobs/QLD-RBH371167\">Queensland Government’s Smart Jobs page</a> or to get in contact with the project team email <a href=\"mailto:MNHHSGPwSIProject@health.qld.gov.au\">MNHHSGPwSIProject@health.qld.gov.au</a>. </p>',NULL,NULL,NULL),(4938,162507,1,'2021-05-19 00:58:36','2021-05-19 00:58:36','3655d16d-f91b-4dd2-8bbe-1745960b98f4','<p><strong>Dr Debra Carroll works as a General Practitioner with Special Interest (GPwSI) in Gestational Diabetes (GDM), and shared her thoughts on what attracted her to the role and how it complements her work as a general practitioner. </strong><br /></p>\n\n<p>Within the work she does as a GPwSI, Dr Carroll enjoys the variety that the role brings to her week, and the opportunity to focus on a specific clinical problem within the GDM clinic while working within a multidisciplinary team.</p>\n<p>Dr Carroll said she enjoys being able to bring a broad knowledge of the health system—particularly primary care—to her role as a GPwSI. <br /></p>\n<p>“I have the ability to explain to hospital-based healthcare providers how primary care works and how the two systems can work together to improve patient care and outcomes,” she said.</p>\n<p>“I also get the opportunity to advocate for GPs where appropriate and hopefully to provide a positive GP role model to hospital staff and patients.”</p>\n<p>The GPwSI model of care aims to improve patient access to the most appropriate specialist care in a timely and cost-effective manner, within the outpatient setting. It represents a unique opportunity for GPs to upskill within an area of interest and strengthens the links between primary care practitioners and hospital-based specialist services.</p>\n<p>Within her work as a GP, Dr Carroll appreciates the independence, the ability to be flexible and realistic with guidelines and the opportunity to know her patients well in terms of their physical, social and psychological challenges. </p>\n<p>“As a GP I get to advocate for the public system in my practice and assist colleagues and patients in the appropriate pathways to access care within the public system,” Dr Carroll said.</p>\n<p>“It helps to have an improved understanding of the complexities of providing healthcare in the public hospital environment. It is helpful to be able to interpret that for patients and colleagues and improve their confidence in what the public system can provide.”</p>\n<p>To any GPs considering a GPwSI role, Dr Carroll would recommend it to those who want to try something different and work in a team of clinicians with a multi-disciplinary approach.</p>\n<p>“The hospital staff are very welcoming and supportive and very willing to educate and share their knowledge and skills,” Dr Carroll said. </p>\n<p>The project, currently funded in partnership with the Queensland Health Clinical Excellence Division, recruited their first GPwSI in April 2018, since then has had up to 17 GPs with Special Interests working across a diverse selection of 15 specialty departments.</p>\n<p>The GP with Special Interest outpatient clinics are based out of Metro North Hospital and Community Health facilities. Special interest outpatients clinics include:</p>\n<ul><li>orthopaedic</li><li>diabetes</li><li>epilepsy</li><li>older persons.</li></ul>\n<p>Metro North Health are currently recruiting a GPwSI in Chronic Kidney Disease to work at Queensland Health facilities in the catchment areas of Caboolture, North Lakes, Redcliffe and The Prince Charles Hospital. </p>\n<p>For more information on the opportunity visit the <a href=\"https://smartjobs.qld.gov.au/jobs/QLD-RBH371167\">Queensland Government’s Smart Jobs page</a> or to get in contact with the project team email <a href=\"mailto:MNHHSGPwSIProject@health.qld.gov.au\">MNHHSGPwSIProject@health.qld.gov.au</a>. </p>',NULL,NULL,NULL),(4939,162509,1,'2021-05-19 00:58:40','2021-05-19 00:58:40','7192200e-5fa1-459a-8422-6f22be13df66','<p><strong>Dr Debra Carroll works as a General Practitioner with Special Interest (GPwSI) in Gestational Diabetes (GDM), and shared her thoughts on what attracted her to the role and how it complements her work as a general practitioner. </strong><br /></p>\n\n<p>Within the work she does as a GPwSI, Dr Carroll enjoys the variety that the role brings to her week, and the opportunity to focus on a specific clinical problem within the GDM clinic while working within a multidisciplinary team.</p>\n<p>Dr Carroll said she enjoys being able to bring a broad knowledge of the health system—particularly primary care—to her role as a GPwSI. <br /></p>\n<p>“I have the ability to explain to hospital-based healthcare providers how primary care works and how the two systems can work together to improve patient care and outcomes,” she said.</p>\n<p>“I also get the opportunity to advocate for GPs where appropriate and hopefully to provide a positive GP role model to hospital staff and patients.”</p>\n<p>The GPwSI model of care aims to improve patient access to the most appropriate specialist care in a timely and cost-effective manner, within the outpatient setting. It represents a unique opportunity for GPs to upskill within an area of interest and strengthens the links between primary care practitioners and hospital-based specialist services.</p>\n<p>Within her work as a GP, Dr Carroll appreciates the independence, the ability to be flexible and realistic with guidelines and the opportunity to know her patients well in terms of their physical, social and psychological challenges. </p>\n<p>“As a GP I get to advocate for the public system in my practice and assist colleagues and patients in the appropriate pathways to access care within the public system,” Dr Carroll said.</p>\n<p>“It helps to have an improved understanding of the complexities of providing healthcare in the public hospital environment. It is helpful to be able to interpret that for patients and colleagues and improve their confidence in what the public system can provide.”</p>\n<p>To any GPs considering a GPwSI role, Dr Carroll would recommend it to those who want to try something different and work in a team of clinicians with a multi-disciplinary approach.</p>\n<p>“The hospital staff are very welcoming and supportive and very willing to educate and share their knowledge and skills,” Dr Carroll said. </p>\n<p>The project, currently funded in partnership with the Queensland Health Clinical Excellence Division, recruited their first GPwSI in April 2018, since then has had up to 17 GPs with Special Interests working across a diverse selection of 15 specialty departments.</p>\n<p>The GP with Special Interest outpatient clinics are based out of Metro North Hospital and Community Health facilities. Special interest outpatients clinics include:</p>\n<ul><li>orthopaedic</li><li>diabetes</li><li>epilepsy</li><li>older persons.</li></ul>\n<p>Metro North Health are currently recruiting a GPwSI in Chronic Kidney Disease to work at Queensland Health facilities in the catchment areas of Caboolture, North Lakes, Redcliffe and The Prince Charles Hospital. </p>\n<p>For more information on the opportunity visit the <a href=\"https://smartjobs.qld.gov.au/jobs/QLD-RBH371167\">Queensland Government’s Smart Jobs page</a> or to get in contact with the project team email <a href=\"mailto:MNHHSGPwSIProject@health.qld.gov.au\">MNHHSGPwSIProject@health.qld.gov.au</a>. </p>',NULL,NULL,NULL),(4941,162512,1,'2021-05-19 01:06:48','2021-05-19 01:10:45','d14ce9ea-bb81-458e-8c35-39111215f383','<p><strong><strong><em>By the Metro North Public Health Unit</em></strong></strong></p>\n<p><strong>Across Metro North Health, gonorrhoea notifications increased 55 per cent between 2016 to 2019, when it reached a peak of 1635, dropping slightly to 1576 notifications during 2020 and the height of the COVID-19 lockdown. </strong></p>\n<p>Similarly, for syphilis, Metro North recorded an 85 per cent increase between 2016 and 2020, when 323 syphilis notifications were recorded last year, increasingly among young heterosexual men and women. </p>\n<p>Against this backdrop of rising infection, it is timely and important that GPs are reminded of contact tracing as a cornerstone in the control of sexually transmitted infections (STI) and an essential part of patient management. Given the demonstrated success of early, intense contact tracing for the control of COVID-19, GPs should be aware of those same principles applied to STI control: regular testing, regular re-testing and contact tracing. It is important for GPs to have contact tracing permanently on their checklist whenever discussing, testing and managing STIs.</p>\n<p>Contract tracing is the process of:</p>\n<ul><li>identifying persons who may have contracted a notifiable condition</li><li>informing persons who are unaware that they may have contracted a notifiable condition so that they may seek testing and treatment before complications arise</li><li>providing information to persons who may have contracted a notifiable condition to prevent or minimise transmission of that condition.</li></ul>\n<p>There is often a misunderstanding that contact tracing for STI is automatically undertaken by the Department (as done for COVID-19 or HIV). Whilst Contact Tracing Support Officers (CTSO) are available to advise and assist GPs, GPs will need to support patients diagnosed with an STI to do contact tracing by:</p>\n<ul>\n <li>Providing the patient with education about the STI, including asymptomatic transmission, risk of complications if left untreated and risk to the patient of re-infection if their partners are not treated as well.</li>\n <li>Discussing that all sexual contacts need to be considered within the appropriate look-back period for the STI and not just the most recent contact. Information on how far back to trace for different STIs is offered by the <a href=\"http://contacttracing.ashm.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Australasian Contact Tracing Guidelines</a>.</li>\n <li>Providing the patient with information regarding the anonymous contact tracing websites that are available: <a href=\"https://letthemknow.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Let Them Know</a> or <a href=\"https://www.thedramadownunder.info/\" target=\"_blank\" rel=\"noreferrer noopener\">The Drama Down Under</a> (for men who have sex with men) provide a service to advise sexual partners that they might also be at risk by sending an email or SMS either personally or anonymously. </li>\n <li>Discussing with the patient any barriers there may to contact trace and provide support in response.</li>\n</ul>\n<p>GPs can access support, information and advice from the local CTSO at the Metro North Public Health Unit on 07 3624 1111, the Queensland Syphilis Surveillance Service on 1800 032 238 or <a href=\"https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/sex-health/services#hiv\" title=\"HIV Public Health Team\" target=\"_blank\" rel=\"noreferrer noopener\">the HIV Public Health Team</a> on 07 3328 9797. </p>\n<p><strong>More information:</strong></p>\n<ul><li><a href=\"http://contacttracing.ashm.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Australasian Contact Tracing Manual</a></li>\n <li><a href=\"http://disease-control.health.qld.gov.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Communicable Disease Control Guidance and Information: A-Z</a></li>\n <li><a href=\"http://www.sti.guidelines.org.au/resources/filter/item/australasian-contact-tracing-manual\" target=\"_blank\" rel=\"noreferrer noopener\">Australian STI Management Guidelines for Use in Primary Care</a></li>\n <li><a href=\"https://www.publications.qld.gov.au/dataset/primary-clinical-care-manual-10th-edition/resource/9ee849ab-ba4a-49d8-a582-dfa30f1d8a96\" target=\"_blank\" rel=\"noreferrer noopener\">Primary Clinical Care Manual 10th edition (2019)</a></li><li><a href=\"https://hivlegal.ashm.org.au/duty-of-care-to-third-parties-and-civil-liability/\" target=\"_blank\" rel=\"noreferrer noopener\">AHSM guide to Duty of Care to Third Parties and Civil Liability</a></li></ul>',NULL,NULL,NULL),(4942,162514,1,'2021-05-19 01:06:49','2021-05-19 01:06:49','4a0267ad-9a67-4d26-a3e5-8ff4aca7c5a7','<p><strong><strong><em>By the Metro North Public Health Unit</em></strong></strong></p>\n<p><strong>Across Metro North Health, gonorrhoea notifications increased 55 per cent between 2016 to 2019, when it reached a peak of 1635, dropping slightly to 1576 notifications during 2020 and the height of the COVID-19 lockdown. </strong></p>\n<p>Similarly, for syphilis, Metro North recorded an 85 per cent increase between 2016 and 2020, when 323 syphilis notifications were recorded last year, increasingly among young heterosexual men and women. </p>\n<p>Against this backdrop of rising infection, it is timely and important that GPs are reminded of contact tracing as a cornerstone in the control of sexually transmitted infections (STI) and an essential part of patient management. Given the demonstrated success of early, intense contact tracing for the control of COVID-19, GPs should be aware of those same principles applied to STI control: regular testing, regular re-testing and contact tracing. It is important for GPs to have contact tracing permanently on their checklist whenever discussing, testing and managing STIs.</p>\n<p>Contract tracing is the process of:</p>\n<ul><li>identifying persons who may have contracted a notifiable condition</li><li>informing persons who are unaware that they may have contracted a notifiable condition so that they may seek testing and treatment before complications arise</li><li>providing information to persons who may have contracted a notifiable condition to prevent or minimise transmission of that condition.</li></ul>\n<p>There is often a misunderstanding that contact tracing for STI is automatically undertaken by the Department (as done for COVID-19 or HIV). Whilst Contact Tracing Support Officers (CTSO) are available to advise and assist GPs, GPs will need to support patients diagnosed with an STI to do contact tracing by:</p>\n<ul>\n <li>Providing the patient with education about the STI, including asymptomatic transmission, risk of complications if left untreated and risk to the patient of re-infection if their partners are not treated as well.</li>\n <li>Discussing that all sexual contacts need to be considered within the appropriate look-back period for the STI and not just the most recent contact. Information on how far back to trace for different STIs is offered by the <a href=\"http://contacttracing.ashm.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Australasian Contact Tracing Guidelines</a>.</li>\n <li>Providing the patient with information regarding the anonymous contact tracing websites that are available: <a href=\"https://letthemknow.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Let Them Know</a> or <a href=\"https://www.thedramadownunder.info/\" target=\"_blank\" rel=\"noreferrer noopener\">The Drama Down Under</a> (for men who have sex with men) provide a service to advise sexual partners that they might also be at risk by sending an email or SMS either personally or anonymously. </li>\n <li>Discussing with the patient any barriers there may to contact trace and provide support in response.</li>\n</ul>\n<p>GPs can access support, information and advice from the local CTSO at the Metro North Public Health Unit on 07 3624 1111, the Queensland Syphilis Surveillance Service on 1800 032 238 or <a href=\"https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/sex-health/services#hiv\" title=\"HIV Public Health Team\" target=\"_blank\" rel=\"noreferrer noopener\">the HIV Public Health Team</a> on 07 3328 9797. </p>\n<p><strong>More information:</strong></p>\n<ul><li><a href=\"https://protect-au.mimecast.com/s/UE4aCL7EvGc56zWugdLlj?domain=ctm.ashm.org.au/\">Australasian Contact Tracing Manual</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/rPG8CMwGJXiGNnruGaBrx?domain=disease-control.health.qld.gov.au/\">Communicable Disease Control Guidance and Information: A-Z</a></li>\n <li><a href=\"http://www.sti.guidelines.org.au/resources/filter/item/australasian-contact-tracing-manual\" target=\"_blank\" rel=\"noreferrer noopener\">Australian STI Management Guidelines for Use in Primary Care</a></li>\n <li><a href=\"https://protect-au.mimecast.com/s/NWfuCOMKPGioWB8TWKb0C?domain=health.qld.gov.au\">Primary Clinical Care Manual 9<sup>th</sup> edition (2016)</a></li>\n <li>AHSM guide to <a href=\"https://protect-au.mimecast.com/s/XoJBCP7LzGcqpLwsW7YEU?domain=hivlegal.ashm.org.au\">Duty of Care to Third Parties and Civil Liability</a></li>\n</ul>',NULL,NULL,NULL),(4943,162516,1,'2021-05-19 01:10:45','2021-05-19 01:10:45','9e514c14-e346-4405-b0be-4f1f9494fda3','<p><strong><strong><em>By the Metro North Public Health Unit</em></strong></strong></p>\n<p><strong>Across Metro North Health, gonorrhoea notifications increased 55 per cent between 2016 to 2019, when it reached a peak of 1635, dropping slightly to 1576 notifications during 2020 and the height of the COVID-19 lockdown. </strong></p>\n<p>Similarly, for syphilis, Metro North recorded an 85 per cent increase between 2016 and 2020, when 323 syphilis notifications were recorded last year, increasingly among young heterosexual men and women. </p>\n<p>Against this backdrop of rising infection, it is timely and important that GPs are reminded of contact tracing as a cornerstone in the control of sexually transmitted infections (STI) and an essential part of patient management. Given the demonstrated success of early, intense contact tracing for the control of COVID-19, GPs should be aware of those same principles applied to STI control: regular testing, regular re-testing and contact tracing. It is important for GPs to have contact tracing permanently on their checklist whenever discussing, testing and managing STIs.</p>\n<p>Contract tracing is the process of:</p>\n<ul><li>identifying persons who may have contracted a notifiable condition</li><li>informing persons who are unaware that they may have contracted a notifiable condition so that they may seek testing and treatment before complications arise</li><li>providing information to persons who may have contracted a notifiable condition to prevent or minimise transmission of that condition.</li></ul>\n<p>There is often a misunderstanding that contact tracing for STI is automatically undertaken by the Department (as done for COVID-19 or HIV). Whilst Contact Tracing Support Officers (CTSO) are available to advise and assist GPs, GPs will need to support patients diagnosed with an STI to do contact tracing by:</p>\n<ul>\n <li>Providing the patient with education about the STI, including asymptomatic transmission, risk of complications if left untreated and risk to the patient of re-infection if their partners are not treated as well.</li>\n <li>Discussing that all sexual contacts need to be considered within the appropriate look-back period for the STI and not just the most recent contact. Information on how far back to trace for different STIs is offered by the <a href=\"http://contacttracing.ashm.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Australasian Contact Tracing Guidelines</a>.</li>\n <li>Providing the patient with information regarding the anonymous contact tracing websites that are available: <a href=\"https://letthemknow.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Let Them Know</a> or <a href=\"https://www.thedramadownunder.info/\" target=\"_blank\" rel=\"noreferrer noopener\">The Drama Down Under</a> (for men who have sex with men) provide a service to advise sexual partners that they might also be at risk by sending an email or SMS either personally or anonymously. </li>\n <li>Discussing with the patient any barriers there may to contact trace and provide support in response.</li>\n</ul>\n<p>GPs can access support, information and advice from the local CTSO at the Metro North Public Health Unit on 07 3624 1111, the Queensland Syphilis Surveillance Service on 1800 032 238 or <a href=\"https://www.health.qld.gov.au/clinical-practice/guidelines-procedures/sex-health/services#hiv\" title=\"HIV Public Health Team\" target=\"_blank\" rel=\"noreferrer noopener\">the HIV Public Health Team</a> on 07 3328 9797. </p>\n<p><strong>More information:</strong></p>\n<ul><li><a href=\"http://contacttracing.ashm.org.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Australasian Contact Tracing Manual</a></li>\n <li><a href=\"http://disease-control.health.qld.gov.au/\" target=\"_blank\" rel=\"noreferrer noopener\">Communicable Disease Control Guidance and Information: A-Z</a></li>\n <li><a href=\"http://www.sti.guidelines.org.au/resources/filter/item/australasian-contact-tracing-manual\" target=\"_blank\" rel=\"noreferrer noopener\">Australian STI Management Guidelines for Use in Primary Care</a></li>\n <li><a href=\"https://www.publications.qld.gov.au/dataset/primary-clinical-care-manual-10th-edition/resource/9ee849ab-ba4a-49d8-a582-dfa30f1d8a96\" target=\"_blank\" rel=\"noreferrer noopener\">Primary Clinical Care Manual 10th edition (2019)</a></li><li><a href=\"https://hivlegal.ashm.org.au/duty-of-care-to-third-parties-and-civil-liability/\" target=\"_blank\" rel=\"noreferrer noopener\">AHSM guide to Duty of Care to Third Parties and Civil Liability</a></li></ul>',NULL,NULL,NULL),(4945,162537,1,'2021-05-19 01:15:53','2021-05-19 01:15:53','6ed94b75-cc7b-4085-91b7-dd1bf407fa8c','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>',NULL,NULL,NULL),(4946,162557,1,'2021-05-19 01:15:53','2021-05-19 01:15:53','548dfb7d-9ab4-4c72-9039-5e944e5737a3','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>',NULL,NULL,NULL),(4948,162596,1,'2021-05-19 01:17:15','2021-05-19 01:17:15','ae415e39-f1b8-4199-a1d5-888c4d0209ca','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>',NULL,NULL,NULL),(4949,162616,1,'2021-05-19 01:17:16','2021-05-19 01:17:16','e1823a08-d3cb-4904-b21d-17c1872d6c50','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>',NULL,NULL,NULL),(4951,162655,1,'2021-05-19 01:18:12','2021-05-19 01:18:12','ace3e3e2-57df-4517-8899-328c7bfe44d8','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>',NULL,NULL,NULL),(4952,162675,1,'2021-05-19 01:18:12','2021-05-19 01:18:12','7c271997-44c9-4056-a9c6-d2b0fba8ea14','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>',NULL,NULL,NULL),(4953,162695,1,'2021-05-19 01:18:46','2021-05-19 01:18:46','e154d1b6-f7e7-49ef-9333-edef3005a71e','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>',NULL,NULL,NULL),(4954,162715,1,'2021-05-19 01:19:12','2021-05-19 01:19:12','3f0d065d-828e-458d-8e63-15cc0771999c','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>',NULL,NULL,NULL),(4956,162754,1,'2021-05-19 01:20:04','2021-05-19 01:20:04','e1af3074-b89f-4d22-91d7-a7af41613144','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>',NULL,NULL,NULL),(4957,162774,1,'2021-05-19 01:20:05','2021-05-19 01:20:05','a360ccfc-3f4e-4b72-aa6e-e596a078a07a','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>',NULL,NULL,NULL),(4958,162794,1,'2021-05-19 01:20:10','2021-05-19 01:20:10','98eeeae4-1591-4517-8a89-e7d37500602f','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>',NULL,NULL,NULL),(4959,162814,1,'2021-05-19 01:20:41','2021-05-19 01:23:06','9ad6e42d-5774-4b3c-b232-a2071fed53af','<h5><br /></h5>',NULL,NULL,NULL),(4960,162908,1,'2021-05-19 01:26:11','2021-05-19 01:26:11','1de5273e-a06f-4d4f-9197-fb5ffb576d7a',NULL,NULL,NULL,'Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.'),(4961,162909,1,'2021-05-19 01:26:34','2021-05-19 01:26:34','474393a1-274b-4766-abc9-1704f310aa92',NULL,NULL,NULL,NULL),(4962,162910,1,'2021-05-19 01:29:34','2021-05-19 01:29:34','9f539b2f-9d08-4a82-8341-4ea208716b72',NULL,NULL,NULL,NULL),(4963,162911,1,'2021-05-19 01:29:36','2021-05-19 01:29:36','66443103-202b-420b-9c6f-e6ec433d4a14','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>',NULL,NULL,NULL),(4965,162913,1,'2021-05-19 01:30:30','2021-05-19 01:30:30','f771c326-3891-47cb-b8a7-5732b2045572','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>\n<p>Keep reading for information on the referral process or scroll down to meet the team. </p>',NULL,NULL,NULL),(4966,162933,1,'2021-05-19 01:30:31','2021-05-19 01:30:31','d8342e53-d5ee-4458-917e-0518790b5046','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>\n<p>Keep reading for information on the referral process or scroll down to meet the team. </p>',NULL,NULL,NULL),(4967,162953,1,'2021-05-19 01:31:34','2021-05-19 01:31:34','3090e59a-aa22-4116-b112-1120ab05f676','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>\n<p>Keep reading for information on the referral process or scroll down to meet the team. </p>',NULL,NULL,NULL),(4969,162992,1,'2021-05-19 01:36:50','2021-05-19 01:36:50','eff05368-c2de-48ad-9022-51d989343264','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>\n<p>Keep reading for information on the referral process or scroll down to meet the team. </p><h5><strong>The referral process</strong><br /></h5>\n<p>You and your patient can choose to direct your referral to Dr Hendahewa, as the Director of the department, if you are unsure who to send your referral to within the department.</p>\n<p>Please review the outpatient referral guidelines found under <a href=\"https://metronorth.health.qld.gov.au/specialist_service/refer-your-patient\" target=\"_blank\" rel=\"noreferrer noopener\">Specialist Outpatient Services</a> prior to completing your referral. This is to ensure you have included all essential information and investigations prior to referral to triage your patient correctly.</p>\n<p>When referring to outpatients we encourage GPs to refer electronically; GP Smart Referrals makes this easy. It advises GPs of essential clinical information required in a referral, allows you to attach images to your referral and indicates current outpatient wait times in each facility.</p>\n<p>For assistance setting up on GP Smart Referrals contact your Brisbane North PHN <a href=\"{entry:14774@1:url||https://brisbanenorthphn.org.au/practice-support/primary-care-liaison-officers}\" target=\"_blank\" rel=\"noreferrer noopener\">Primary Care Liaison Officer</a>. If you don’t use GP Smart Referrals, you can also use e-referral templates using <em>Medical Objects</em> to send a referral to the Metro North HHS Central Patient Intake Unit.</p><h5><strong>Need specialist advice before making a referral?</strong><br /></h5>\n<p>There are several specialist advice services available to GPs, including the ED Specialist Advice Line (Virtual ED) and the Residential Aged Care District Assessment and Referral Service (RADAR).</p>\n<p>To find all the specialist advice options available to GPs, please visit the <a href=\"https://metronorth.health.qld.gov.au/refer-your-patient/gpadvice\" target=\"_blank\" rel=\"noreferrer noopener\">Metro North Health website</a>.</p>',NULL,NULL,NULL),(4970,163010,1,'2021-05-19 01:36:51','2021-05-19 01:36:51','e5c8191a-1253-4265-ba03-2f2be61c8bfb','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>\n<p>Keep reading for information on the referral process or scroll down to meet the team. </p><h5><strong>The referral process</strong><br /></h5>\n<p>You and your patient can choose to direct your referral to Dr Hendahewa, as the Director of the department, if you are unsure who to send your referral to within the department.</p>\n<p>Please review the outpatient referral guidelines found under <a href=\"https://metronorth.health.qld.gov.au/specialist_service/refer-your-patient\" target=\"_blank\" rel=\"noreferrer noopener\">Specialist Outpatient Services</a> prior to completing your referral. This is to ensure you have included all essential information and investigations prior to referral to triage your patient correctly.</p>\n<p>When referring to outpatients we encourage GPs to refer electronically; GP Smart Referrals makes this easy. It advises GPs of essential clinical information required in a referral, allows you to attach images to your referral and indicates current outpatient wait times in each facility.</p>\n<p>For assistance setting up on GP Smart Referrals contact your Brisbane North PHN <a href=\"{entry:14774@1:url||https://brisbanenorthphn.org.au/practice-support/primary-care-liaison-officers}\" target=\"_blank\" rel=\"noreferrer noopener\">Primary Care Liaison Officer</a>. If you don’t use GP Smart Referrals, you can also use e-referral templates using <em>Medical Objects</em> to send a referral to the Metro North HHS Central Patient Intake Unit.</p><h5><strong>Need specialist advice before making a referral?</strong><br /></h5>\n<p>There are several specialist advice services available to GPs, including the ED Specialist Advice Line (Virtual ED) and the Residential Aged Care District Assessment and Referral Service (RADAR).</p>\n<p>To find all the specialist advice options available to GPs, please visit the <a href=\"https://metronorth.health.qld.gov.au/refer-your-patient/gpadvice\" target=\"_blank\" rel=\"noreferrer noopener\">Metro North Health website</a>.</p>',NULL,NULL,NULL),(4971,163028,1,'2021-05-19 01:36:58','2021-05-19 01:36:58','2234bdf2-1c02-441b-95e5-6e4133ea448e','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>\n<p>Keep reading for information on the referral process or scroll down to meet the team. </p><h5><strong>The referral process</strong><br /></h5>\n<p>You and your patient can choose to direct your referral to Dr Hendahewa, as the Director of the department, if you are unsure who to send your referral to within the department.</p>\n<p>Please review the outpatient referral guidelines found under <a href=\"https://metronorth.health.qld.gov.au/specialist_service/refer-your-patient\" target=\"_blank\" rel=\"noreferrer noopener\">Specialist Outpatient Services</a> prior to completing your referral. This is to ensure you have included all essential information and investigations prior to referral to triage your patient correctly.</p>\n<p>When referring to outpatients we encourage GPs to refer electronically; GP Smart Referrals makes this easy. It advises GPs of essential clinical information required in a referral, allows you to attach images to your referral and indicates current outpatient wait times in each facility.</p>\n<p>For assistance setting up on GP Smart Referrals contact your Brisbane North PHN <a href=\"{entry:14774@1:url||https://brisbanenorthphn.org.au/practice-support/primary-care-liaison-officers}\" target=\"_blank\" rel=\"noreferrer noopener\">Primary Care Liaison Officer</a>. If you don’t use GP Smart Referrals, you can also use e-referral templates using <em>Medical Objects</em> to send a referral to the Metro North HHS Central Patient Intake Unit.</p><h5><strong>Need specialist advice before making a referral?</strong><br /></h5>\n<p>There are several specialist advice services available to GPs, including the ED Specialist Advice Line (Virtual ED) and the Residential Aged Care District Assessment and Referral Service (RADAR).</p>\n<p>To find all the specialist advice options available to GPs, please visit the <a href=\"https://metronorth.health.qld.gov.au/refer-your-patient/gpadvice\" target=\"_blank\" rel=\"noreferrer noopener\">Metro North Health website</a>.</p>',NULL,NULL,NULL),(4972,163049,1,'2021-05-19 01:39:35','2021-05-19 01:39:35','8eca1144-9cb6-4c3d-ab01-7adf2b83602d','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>\n<p>Keep reading for information on the referral process or scroll down to meet the team. </p><h5><strong>The referral process</strong><br /></h5>\n<p>You and your patient can choose to direct your referral to Dr Hendahewa, as the Director of the department, if you are unsure who to send your referral to within the department.</p>\n<p>Please review the outpatient referral guidelines found under <a href=\"https://metronorth.health.qld.gov.au/specialist_service/refer-your-patient\" target=\"_blank\" rel=\"noreferrer noopener\">Specialist Outpatient Services</a> prior to completing your referral. This is to ensure you have included all essential information and investigations prior to referral to triage your patient correctly.</p>\n<p>When referring to outpatients we encourage GPs to refer electronically; GP Smart Referrals makes this easy. It advises GPs of essential clinical information required in a referral, allows you to attach images to your referral and indicates current outpatient wait times in each facility.</p>\n<p>For assistance setting up on GP Smart Referrals contact your Brisbane North PHN <a href=\"{entry:14774@1:url||https://brisbanenorthphn.org.au/practice-support/primary-care-liaison-officers}\" target=\"_blank\" rel=\"noreferrer noopener\">Primary Care Liaison Officer</a>. If you don’t use GP Smart Referrals, you can also use e-referral templates using <em>Medical Objects</em> to send a referral to the Metro North HHS Central Patient Intake Unit.</p><h5><strong>Need specialist advice before making a referral?</strong><br /></h5>\n<p>There are several specialist advice services available to GPs, including the ED Specialist Advice Line (Virtual ED) and the Residential Aged Care District Assessment and Referral Service (RADAR).</p>\n<p>To find all the specialist advice options available to GPs, please visit the <a href=\"https://metronorth.health.qld.gov.au/refer-your-patient/gpadvice\" target=\"_blank\" rel=\"noreferrer noopener\">Metro North Health website</a>.</p>',NULL,NULL,NULL),(4974,163084,1,'2021-05-19 01:40:44','2021-05-19 01:40:44','50b9ac41-00d1-4c85-a98c-9333e08869db','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>\n<p>Keep reading for information on the referral process or scroll down to meet the team. </p><h5><strong>The referral process</strong><br /></h5>\n<p>You and your patient can choose to direct your referral to Dr Hendahewa, as the Director of the department, if you are unsure who to send your referral to within the department.</p>\n<p>Please review the outpatient referral guidelines found under <a href=\"https://metronorth.health.qld.gov.au/specialist_service/refer-your-patient\" target=\"_blank\" rel=\"noreferrer noopener\">Specialist Outpatient Services</a> prior to completing your referral. This is to ensure you have included all essential information and investigations prior to referral to triage your patient correctly.</p>\n<p>When referring to outpatients we encourage GPs to refer electronically; GP Smart Referrals makes this easy. It advises GPs of essential clinical information required in a referral, allows you to attach images to your referral and indicates current outpatient wait times in each facility.</p>\n<p>For assistance setting up on GP Smart Referrals contact your Brisbane North PHN <a href=\"{entry:14774@1:url||https://brisbanenorthphn.org.au/practice-support/primary-care-liaison-officers}\" target=\"_blank\" rel=\"noreferrer noopener\">Primary Care Liaison Officer</a>. If you don’t use GP Smart Referrals, you can also use e-referral templates using <em>Medical Objects</em> to send a referral to the Metro North HHS Central Patient Intake Unit.</p><h5><strong>Need specialist advice before making a referral?</strong><br /></h5>\n<p>There are several specialist advice services available to GPs, including the ED Specialist Advice Line (Virtual ED) and the Residential Aged Care District Assessment and Referral Service (RADAR).</p>\n<p>To find all the specialist advice options available to GPs, please visit the <a href=\"https://metronorth.health.qld.gov.au/refer-your-patient/gpadvice\" target=\"_blank\" rel=\"noreferrer noopener\">Metro North Health website</a>.</p>',NULL,NULL,NULL),(4975,163102,1,'2021-05-19 01:40:44','2021-05-19 01:40:44','24fd5d32-5f2c-4bf0-97a7-496ea506b086','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>\n<p>Keep reading for information on the referral process or scroll down to meet the team. </p><h5><strong>The referral process</strong><br /></h5>\n<p>You and your patient can choose to direct your referral to Dr Hendahewa, as the Director of the department, if you are unsure who to send your referral to within the department.</p>\n<p>Please review the outpatient referral guidelines found under <a href=\"https://metronorth.health.qld.gov.au/specialist_service/refer-your-patient\" target=\"_blank\" rel=\"noreferrer noopener\">Specialist Outpatient Services</a> prior to completing your referral. This is to ensure you have included all essential information and investigations prior to referral to triage your patient correctly.</p>\n<p>When referring to outpatients we encourage GPs to refer electronically; GP Smart Referrals makes this easy. It advises GPs of essential clinical information required in a referral, allows you to attach images to your referral and indicates current outpatient wait times in each facility.</p>\n<p>For assistance setting up on GP Smart Referrals contact your Brisbane North PHN <a href=\"{entry:14774@1:url||https://brisbanenorthphn.org.au/practice-support/primary-care-liaison-officers}\" target=\"_blank\" rel=\"noreferrer noopener\">Primary Care Liaison Officer</a>. If you don’t use GP Smart Referrals, you can also use e-referral templates using <em>Medical Objects</em> to send a referral to the Metro North HHS Central Patient Intake Unit.</p><h5><strong>Need specialist advice before making a referral?</strong><br /></h5>\n<p>There are several specialist advice services available to GPs, including the ED Specialist Advice Line (Virtual ED) and the Residential Aged Care District Assessment and Referral Service (RADAR).</p>\n<p>To find all the specialist advice options available to GPs, please visit the <a href=\"https://metronorth.health.qld.gov.au/refer-your-patient/gpadvice\" target=\"_blank\" rel=\"noreferrer noopener\">Metro North Health website</a>.</p>',NULL,NULL,NULL),(4976,163120,1,'2021-05-19 01:40:52','2021-05-19 01:40:52','e8bbf270-38d5-4796-9022-363af169a072','<h5>Caboolture Hospital is entering a new and exciting era, expanding through a redevelopment project and growing the services offered to the local community.</h5>\n<p>Caboolture Hospital Surgical Services would like to introduce their specialist surgical team. It\'s important that patients are treated close to home, and the team at Caboolture Hospital encourage local GPs to refer to our specialist surgeons.</p>\n<p>Keep reading for information on the referral process or scroll down to meet the team. </p><h5><strong>The referral process</strong><br /></h5>\n<p>You and your patient can choose to direct your referral to Dr Hendahewa, as the Director of the department, if you are unsure who to send your referral to within the department.</p>\n<p>Please review the outpatient referral guidelines found under <a href=\"https://metronorth.health.qld.gov.au/specialist_service/refer-your-patient\" target=\"_blank\" rel=\"noreferrer noopener\">Specialist Outpatient Services</a> prior to completing your referral. This is to ensure you have included all essential information and investigations prior to referral to triage your patient correctly.</p>\n<p>When referring to outpatients we encourage GPs to refer electronically; GP Smart Referrals makes this easy. It advises GPs of essential clinical information required in a referral, allows you to attach images to your referral and indicates current outpatient wait times in each facility.</p>\n<p>For assistance setting up on GP Smart Referrals contact your Brisbane North PHN <a href=\"{entry:14774@1:url||https://brisbanenorthphn.org.au/practice-support/primary-care-liaison-officers}\" target=\"_blank\" rel=\"noreferrer noopener\">Primary Care Liaison Officer</a>. If you don’t use GP Smart Referrals, you can also use e-referral templates using <em>Medical Objects</em> to send a referral to the Metro North HHS Central Patient Intake Unit.</p><h5><strong>Need specialist advice before making a referral?</strong><br /></h5>\n<p>There are several specialist advice services available to GPs, including the ED Specialist Advice Line (Virtual ED) and the Residential Aged Care District Assessment and Referral Service (RADAR).</p>\n<p>To find all the specialist advice options available to GPs, please visit the <a href=\"https://metronorth.health.qld.gov.au/refer-your-patient/gpadvice\" target=\"_blank\" rel=\"noreferrer noopener\">Metro North Health website</a>.</p>',NULL,NULL,NULL);
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INSERT INTO `matrixcontent_questions` VALUES (1,17876,1,'2021-05-31 07:10:29','2023-03-06 02:48:59','f59d5100-156a-461f-b362-fb31338196f3','My secret skill is...','...the Human Refidex—once I go somewhere, I can get home and even back there no worries. You won’t get lost with me!'),(2,17877,1,'2021-05-31 07:10:29','2023-03-06 02:48:59','edf5a041-dd30-4f74-be9e-95139d3f2f04','If I won the lotto I would...','...buy a 4WD and caravan and travel around Australia with the family for at least 12 months before thinking about anything.'),(3,17878,1,'2021-05-31 07:10:29','2023-03-06 02:48:59','3db9028d-cfbf-4922-9063-207e974cbbf6','On a Sunday afternoon you’ll find me…','...scootering along the foreshore and grabbing some fish and chips, or at a winery tasting with a picnic, or a BBQ at our place with family and friends.'),(4,17879,1,'2021-05-31 07:10:29','2023-03-06 02:48:59','b39c4226-7e58-4130-a7a2-3a2fa1f67d8a','My favourite brand from childhood was…','...Cottees. I’m a sucker for a good 80/90s jingle. My dad picks the fruit that goes to Cottees, that makes the cordial, that I like best! And that I drank every afternoon after school.'),(5,17880,1,'2021-05-31 07:10:29','2023-03-06 02:48:59','9c377be8-877a-4e6c-815c-60a3a03f5eae','My guilty pleasure is…','...Realestate.com.au—in another life I would’ve been an agent, or more likely a buyers agent.'),(6,17882,1,'2021-05-31 07:14:26','2023-03-09 04:28:33','03ee4962-734e-47fa-9c3e-87c514948584','The best project I’ve ever been part of is…','...the creation of a beautiful new boutique gin brand in the UK called Warner Edwards, distilled in Harrington with a great story behind it from which we could craft a wonderfully engaging brand. While the immersion in the market was particularly fun, (a bit like a pub crawl but targeting gin distilleries and gin bars in the Royal Borough of Kensington and Chelsea), the collaboration with a highly enthusiastic and trusting client, and the development of richly creative territories from which the final brand burst onto the market, was immensely satisfying.'),(7,17883,1,'2021-05-31 07:14:26','2023-03-09 04:28:33','a7c7ee10-e7a6-4ed2-8b1c-1f8f1f3267cc','The best part of the creative process is...','...the visual storytelling—collaborating with our wonderfully creative team, supporting them to respond to a brief with a distinctive and engaging, (and sometimes very fun), solution is brilliant to be part of.'),(8,17884,1,'2021-05-31 07:14:26','2023-03-09 04:28:33','ac36d053-d091-48d9-a0e9-67cfdf20fad2','My favourite brand from childhood is...','...Golden Tree chocolate, synonymous with mmm, mmm, mmmmaa! My little brother and I could spot those red bars with the big white star miles away! Sold on roadside market stall tables in Accra, supply was limited and quite inconsistent, as were most things post-coup (on the regular market), but when we were able to get our quivering little hands on that red bar with the white star Whhooo hooo! It could make us dance and sing! (Not that we needed much encouraging).'),(9,17885,1,'2021-05-31 07:14:26','2023-03-09 04:28:33','bb73d10f-e1ff-4b83-9a5e-28c1ccf36426','When I grow up I want to be…','...a creator and illustrator of fine and magical stories that inspire awe and wonder, the belief that anything is possible, and the irresistible desire to be kind and considerate.'),(10,17886,1,'2021-05-31 07:14:26','2023-03-09 04:28:33','9a0d26ab-b694-4e24-895d-c2cd191ea326','My spirit animal is...','...a winged moggy.'),(11,17888,1,'2021-05-31 07:17:11','2023-04-06 04:54:21','748c5332-b50f-4643-ac0c-3ca339ac6953','My secret skill is…','...knowing every lyric to every Taylor Swift song.'),(12,17889,1,'2021-05-31 07:17:11','2023-04-06 04:54:21','2668fbb6-10f9-4878-98a7-d1436245356c','I get out of bed in the morning to…','...inspire and enable people to shine their them-ness and make the world just a bit brighter.'),(13,17890,1,'2021-05-31 07:17:11','2023-04-06 04:54:21','d2169f02-2c57-4501-ac51-6c4bb50e0cf0','My poison is...','...anything peach flavoured.'),(14,17891,1,'2021-05-31 07:17:11','2023-04-06 04:54:21','6ec751f2-2a07-41ca-b1c3-38cec9c5285b','When I grow up, I want to be...','...as many different things as possible.'),(15,17892,1,'2021-05-31 07:17:11','2023-04-06 04:54:21','61b00765-6a60-414a-a7e3-be872d23319f','On a Sunday afternoon you’ll find me...','...realising I forgot to do my laundry.'),(16,17894,1,'2021-05-31 07:20:10','2023-03-09 04:39:16','6775acd2-5ea1-453c-be9a-c2d8a7076534','The best part of my job is…','...seeing the great things that the people I work with create—day-in and day-out. I work with a group of intelligent, passionate, talented people and the work they do is beautiful.'),(17,17895,1,'2021-05-31 07:20:10','2023-03-09 04:39:16','b3ff4369-420e-43ef-9fa5-faca6c1c6507','I’ve worked in...','...most states in Australia, and overseas in New Zealand, Singapore, Indonesia, Thailand, Malaysia, China, Hong Kong, The Philippines, India, England, Ireland, France, The Netherlands, Scotland, the US, and travelled to many other countries along the way.'),(18,17896,1,'2021-05-31 07:20:10','2023-03-09 04:39:16','9b033d85-b585-42b4-9cf3-22aa2ef91718','On a Sunday afternoon you’ll find me…','...in the garden, in the shed or in the kitchen—there’s always a project that needs doing, vegetables that need tending, fruit that needs dehydrating or salmon that needs smoking.'),(19,17897,1,'2021-05-31 07:20:10','2023-03-09 04:39:16','225712a8-bb67-41eb-bdbf-0b96ca08cf45','My kids are…','...my inspiration: Sidonie (a nurse) and Maginnis (an occupational therapist).'),(20,17898,1,'2021-05-31 07:20:10','2023-03-09 04:39:16','bc608ee8-80c5-4cd2-b2dd-81b4090208f1','The best movie ever made...','...probably started life as an even more brilliant book.'),(21,17900,1,'2021-06-01 06:34:23','2023-03-09 04:28:28','f7e51ab2-83c0-4d78-87d0-6c6ab23154a5','The best part of the creative process is when...','...everyone on the project team has a deep understanding of our project and our client. I love the curiosity that everyone brings to the table to ask questions that no one else has thought of and that gives us the insight we need to develop not only the right response but something unique.'),(22,17901,1,'2021-06-01 06:34:23','2023-03-09 04:28:28','898bec24-9b79-4d38-9763-c83dfc0861f2','I\'ve worked in...','...many different places. I’ve been chasing the sun all my life—London > Sydney > Brisbane. I’m warm now.'),(23,17902,1,'2021-06-01 06:34:23','2023-03-09 04:28:28','055f6d2d-1878-4714-9843-81dca3352342','On a Sunday afternoon you\'ll find me...','...on a big walk in the bush or at the beach with my partner and dogs.'),(24,17903,1,'2021-06-01 06:34:23','2023-03-09 04:28:28','a68c4165-2f6d-47aa-bd33-fbb7f0f1b259','The best place in the world is…','...I’m not sure I’ve found the best place yet but the landscape high in the Indian Himalayas was the most breathtaking sight I’ve ever seen. Getting there and crossing the K2 summit in a truck was the scariest!'),(25,17904,1,'2021-06-01 06:34:23','2023-03-09 04:28:28','e9aca596-2bf3-457c-9aaa-a3cc944bb4bd','I drive an...','...electric bike and I love it. Pretend exercise, but out in the fresh air, zipping through the traffic and 10 minutes to work. Best way to get around.'),(26,17905,1,'2021-06-01 06:40:02','2022-10-24 23:08:02','8f36c786-0dfe-49b1-8e9e-6decb959a813','The best part of the creative process is when...','...all the pieces of the puzzle align to create a cohesive system that delivers great outcomes for both clients and users. Nothing gives me more satisfaction than seeing a client fully engage with a system I have built for them.'),(27,17906,1,'2021-06-01 06:40:02','2022-10-24 23:08:02','22b9a8ca-d3ec-43e2-b4c0-01425a3ed647','I have a…','...Bachelor of Music—surprisingly, many web developers have a background in music.'),(28,17907,1,'2021-06-01 06:40:02','2022-10-24 23:08:02','5575f89d-3914-4a31-96fb-12391ec8b4a6','My kids are…','...Theo and Elliot—so full of life and energy, which is fun and exhausting.'),(29,17908,1,'2021-06-01 06:40:02','2022-10-24 23:08:02','2fc1093c-9f16-4ee0-9f6e-2802c7815fc6','My poison is…','...a really hoppy craft beer or a nice G&T.'),(30,17909,1,'2021-06-01 06:40:02','2022-10-24 23:08:02','0291e7d8-585a-4204-8164-cd8e9bee1f91','My pet is…','...a beautiful golden retriever called Milly.'),(41,17922,1,'2021-06-01 06:59:14','2023-03-09 04:28:32','e95a9030-2885-4ae8-abdb-1e685074b555','The best project I have ever been part of is...','...when a little local theatre company decided to step out of its safe comfort zone, spread its wings, be brave… and fly. I was part of a team that helped a little community funded radio station receive its commercial broadcasting licence.'),(42,17923,1,'2021-06-01 06:59:14','2023-03-09 04:28:32','2c4798e4-146a-4797-adc9-0c8b878a25b5','The best part of the creative process is when...','...you\'re hearing someone’s (often crazy) ideas and seeing it through from inception to reality—the good, the bad, the wins and the fails. I’m in awe of creative people.'),(43,17924,1,'2021-06-01 06:59:14','2023-03-09 04:28:32','1f295c39-9ced-4089-83bc-9737922278ad','My secret skill is...','...weightlifting.'),(44,17925,1,'2021-06-01 06:59:14','2023-03-09 04:28:32','71327cd3-cbcc-4144-a8b1-c7940fafc5eb','On a Sunday afternoon you’ll find me...','...binge-watching Outlander for the gazilionth time while I do my ironing with a moisture treatment in my hair. Too much information?'),(45,17926,1,'2021-06-01 06:59:14','2023-03-09 04:28:32','28b90683-e853-4440-a6e5-8daf2b3b5830','When I grow up I want to be a...','...curly girl hairdresser.'),(46,17935,1,'2021-06-01 07:03:46','2023-03-09 04:28:29','c700ebd8-8359-4dd1-b7ea-7996c8eaf678','The best part of the creative process is when...','...everything comes together in that magic (often last minute) moment.'),(47,17936,1,'2021-06-01 07:03:46','2023-03-09 04:28:29','4db6af2d-df75-462a-ad96-3c3667b0cc89','I get out of bed in the morning to...','...work with extremely talented people and be a part of a great team that does work that makes me immensely proud.'),(48,17937,1,'2021-06-01 07:03:46','2023-03-09 04:28:29','38ec82a5-0239-4df2-a9a8-bf221e380eff','My favourite brand from childhood is...','...Copha! I don’t know why because I know my health freak mum wouldn’t have bought it but I remember passing it in Woolies and thinking that little weird cupcake man was fun.'),(49,17938,1,'2021-06-01 07:03:46','2023-03-09 04:28:29','b31f343f-4b7a-4e9e-9fa4-40165dffc617','My guilty pleasure is…','...watching any of the Real Housewives while sewing. Nothing like working away to the sounds of drunk, rich women fighting.'),(50,17939,1,'2021-06-01 07:03:46','2023-03-09 04:28:29','e75a299a-f368-4bbe-9741-7ce4c28eaeae','My pet is...','...a budgie called Patsy whom I love more than anything. She has so much personality and brings me so much joy. My workmates will confirm I talk about her more than they talk about their human children.'),(51,17942,1,'2021-06-01 07:07:28','2023-03-09 04:28:33','4b3edd3b-7eba-4dfc-a8c5-06edbe349c9a','The best project I’ve ever been part of is…','...an international campaign for an education group that involved taking Steve Waugh to cricket-mad India to shoot TV commercials. A fun, crazy and sometime scary project and a discovery of how India is truly one of the most amazing countries in the world.'),(52,17943,1,'2021-06-01 07:07:28','2023-03-09 04:28:33','db495b7a-58bc-483f-befa-7b55869cb284','I\'ve worked in...','...various advertising agencies in Brisbane, a large petroleum company in London, a publishing house in Hong Kong and multinational agency in Guam (look it up in an atlas, kids).'),(53,17944,1,'2021-06-01 07:07:28','2023-03-09 04:28:33','c1d0a6d0-cd6a-423f-b2d0-9a50b335f3bd','The best book ever written is…','...A Little Life by Hanya Yanagihara. Beautifully written, compellingly powerful and so torturous in parts that I don’t think they can make a movie out of it and ruin the book forever.'),(54,17945,1,'2021-06-01 07:07:28','2023-03-09 04:28:33','e5aabd77-0e1c-4b0a-a516-6829f88bc558','My pets are...','...a crazy, rambunctious 40kg Irish Wolfhound who thinks she’s a lap dog and an older 10kg Cavoodle who is in constant denial that we got a second dog.'),(55,17946,1,'2021-06-01 07:07:28','2023-03-09 04:28:33','9351c37d-fa70-47c4-8610-33f0deebfdef','When I grow up, I want to be a...','...professional golfer on the Seniors Tour. Unfortunately my talent for the game does not match my passion for it.'),(56,17959,1,'2021-06-01 07:14:11','2021-06-01 07:14:11','af479f60-b849-4cf2-a031-f8c411aa75d1','I get out of bed in the morning to….','start my day with a 45min walk around the Oxenford Lake, returning to my home office feeling ready to take on the day and work with an incredibly driven lady in Suzanne Oxford.  She and her husband Scott run a very professional agency with an amazing, creative team at NWO.'),(57,17960,1,'2021-06-01 07:14:12','2021-06-01 07:14:12','e0b50ac4-c92d-4bf7-8d80-e58328765287','I’ve worked in…','the UK, NZ, Fiji and Australia (Qld & NSW) both for companies (across a broad spectrum of industries) and now as a Virtual Assistant—my favourite place to live and work being Queensland. (I have worked in Townsville, Brisbane and Gold Coast).'),(58,17961,1,'2021-06-01 07:14:12','2021-06-01 07:14:12','3c2b5b44-01e3-42ae-92cf-fceabdec8320','My favourite brand from childhood is …','PG TipsTea as the ads were so creative for their time, featuring chimpanzees.  They were incredibly clever, funny and entertaining – they changed them up from being 2 ladies drinking tea to furniture removalists – amazing!!  The box had PG in large green print – they also incorporated bird picture cards with the teabags which I used to collect and use for my Nature Study lesson…'),(59,17962,1,'2021-06-01 07:14:12','2021-06-01 07:14:12','9cf63877-33e5-4bca-b6f9-a04365bdb84b','I once met ...','a TV host in the UK by the name of Roy Walker when I was on a TV show  called Catchphrase and won GBP750 (he was well known in the UK) – it was so exciting and I loved the experience so much, I signed up with a couple of agencies here on the SC and GC as an extra (sadly I never got a chance to perform).  I did do an acting direction class though with one of the agencies – that was fun and not as easy as you think.'),(60,17963,1,'2021-06-01 07:14:12','2021-06-01 07:14:12','c75be8fc-fa15-4c81-802f-d4f9cb65f8f8','If I won the lotto I would ...','start a Charity (I already have the name picked out) for children with curable disabilities.  This came about from seeing a beautiful, happy little girl with feet that turned in on themselves, she could not walk.  Her family could not afford the treatment. It was heartbreaking, I would love to be able to help families pay for treatments for similar cases.'),(61,17972,1,'2021-06-01 07:19:49','2023-03-09 04:28:45','c4f4fbee-3e62-443a-84ad-30d04dfedef9','The best part of the creative process is when…','...we pitch the concept and everybody in the room knows they’ve just witnessed something special—some magic has taken place and the brief has come to life, thanks to the work my team has done.'),(62,17973,1,'2021-06-01 07:19:49','2023-03-09 04:28:45','d5b46420-fabd-49b6-bf11-025701221b80','I get out of bed in the morning to','...do what I and the agency do best: making a difference in people’s lives through creativity.'),(63,17974,1,'2021-06-01 07:19:49','2023-03-09 04:28:45','10052c91-8487-4678-8bf3-94e5b3c5b498','My secret skill is','...singing!'),(64,17975,1,'2021-06-01 07:19:49','2023-03-09 04:28:45','344d1863-5b1d-4d09-9bd2-7413bd4fdf41','My guilty pleasure is','...hot yoga.'),(65,17976,1,'2021-06-01 07:19:49','2023-03-09 04:28:45','8853c1af-be5f-455a-a8cd-e068100c412a','When I grow up, I want to be a','...feature film director.'),(66,17991,1,'2021-06-02 23:41:07','2023-03-09 04:28:36','a0af96fe-5671-4439-a3dd-c19b5d5a73de','The best part of the creative process is…','...during an insights workshop, when a client begins making connections and solving problems they haven’t been able to conquer before. Nothing comes close to this feeling—it’s the ultimate partnership.'),(67,17992,1,'2021-06-02 23:41:07','2023-03-09 04:28:36','0b4a7db5-206d-478a-92f6-af031d1d15b7','My secret skills are …','...playing piano and writing murder novels. They’re my happy places.'),(68,17993,1,'2021-06-02 23:41:07','2023-03-09 04:28:36','3a231afd-cbf4-40ed-9051-4a9cd84902d1','My poison is …','...cyanide. Seriously—one of my characters is about to die from it.'),(69,17994,1,'2021-06-02 23:41:07','2023-03-09 04:28:36','732e21b0-d455-45f1-80f3-47e3bff5ba2b','I get out of bed in the morning to…','...make a meaningful difference my team, our clients and their customers. It’s what I live (and work) for.'),(70,17995,1,'2021-06-02 23:41:07','2023-03-09 04:28:36','a978f492-b943-4625-a828-205c55c62b91','My spirit animal is …','...Hazel, our work dog and Director of People and Culture. She eats what she wants, sleeps in meetings and makes everyone smile just by walking in the room.'),(71,17997,1,'2021-06-02 23:43:43','2023-03-09 04:28:37','fe924814-dee0-4820-bc8d-0cc021d1dd89','I have a…','...Bachelor of Business, majoring in marketing and advertising.'),(72,17998,1,'2021-06-02 23:43:43','2023-03-09 04:28:37','a5118aeb-8bfa-4cf5-a341-ccbdaf769d86','The best part of a project is when…','...strategy, creative and media all play nicely together to drive genuine, positive behaviour change.'),(73,17999,1,'2021-06-02 23:43:43','2023-03-09 04:28:37','b4c9b693-62be-4066-a3c2-332ff135b9e4','My guilty pleasure is…','...collecting sneakers and watching re-runs of Top Gear.'),(74,18000,1,'2021-06-02 23:43:43','2023-03-09 04:28:37','f28ab37f-de1c-493b-8650-d8104fc38d2b','My poison is…','...pale ale and bubble tea (just not at the same time).'),(75,18001,1,'2021-06-02 23:43:43','2023-03-09 04:28:37','6ffe4596-fe7b-44e4-955e-c148dadd0171','On Sunday afternoon you will find me…','...in the kitchen roasting/frying/steaming/slow-cooking some description of animal part with the footy on in the background.'),(76,38149,1,'2021-08-27 05:31:56','2023-03-09 04:28:32','43a36cb4-fa81-4f86-81c2-f55134004b88','The best project I’ve ever been part of is…','...when I was a volunteer brand advocate for The Thompson Method Breastfeeding Program. It was truly amazing to see how mothers from around the world are willing to help each other (with breastfeeding) and how the volunteers (whom are all unpaid) would be willing to dedicate numerous hours/late nights/training to help women on this program. Super inspiring.'),(77,38150,1,'2021-08-27 05:31:56','2023-03-09 04:28:32','95605503-a448-4211-9348-19c8e4430510','The best part of the project process is when...','...you receive one-worded emails from clients: ‘Approved’.'),(78,38151,1,'2021-08-27 05:31:56','2023-03-09 04:28:32','f2d6244f-8946-4f7b-99ca-7e8b95658bde','My guilty pleasure is…','...when the clock strikes 9.30pm (kids all asleep): Korean drama + headphones on + Haagan Dazs ice cream.'),(79,38152,1,'2021-08-27 05:31:56','2023-03-09 04:28:32','a77f3b53-8792-42d5-abe9-671e0c4d6045','The best movie ever made is...','...Zoolander.'),(80,38153,1,'2021-08-27 05:31:56','2023-03-09 04:28:32','df7eb223-8260-4265-9312-74cc666b6036','My secret skill is...','...my unintentionally quiet cough. Some people find it cute. My hubby thinks I’m choking.'),(81,97260,1,'2022-01-20 03:43:01','2023-03-09 04:28:33','07bfe9d4-ce02-46e2-9d7b-544ed8be2829','The best project I’ve ever been part of is…','...when I went on a road trip around rural NSW teaching photography to female school students. I loved watching their passion and sense of adventure exploring the creativity within themselves. They were so much fun to work with.'),(82,97261,1,'2022-01-20 03:43:01','2023-03-09 04:28:33','6bf2be81-a04a-4fb5-aac1-71f563a30a8d','I have an…','...honour\'s degree in Fine Arts.'),(83,97262,1,'2022-01-20 03:43:02','2023-03-09 04:28:33','889d5c12-70c3-41a6-9992-dd528e3ab573','I get out of bed in the morning to…','...get things done. I find crossing items off my mental to-do list ohhhh so satisfying.'),(84,97263,1,'2022-01-20 03:43:02','2023-03-09 04:28:33','7821ec1e-2f74-4ff7-84cc-03cf41ec7c50','My secret skill is…','...playing the drums. And screaming, but in a band on a stage, not into my pillow.'),(85,97264,1,'2022-01-20 03:43:02','2023-03-09 04:28:33','a897ad49-5ec9-479c-b536-0c6103e65408','On a Sunday afternoon you’ll find me…','...gardening. I love getting my hands dirty and growing things I can eat. Plus being productive and getting exercise at the same time makes me feel warm inside.'),(86,141617,1,'2022-07-10 23:07:09','2023-03-09 04:28:28','c09340d7-72d0-4257-a4f0-57692b7034a3','The best part of the creative process is…','...when a client\'s brief is based on sound customer insight and strategy. Then, I know the client is past thinking marketing is flyers and social media posts. Instead, they realise the creative will change their world (one campaign at a time).'),(87,141618,1,'2022-07-10 23:07:09','2023-03-09 04:28:28','dce96162-1571-4056-b692-1220c519a33b','My spirit animal is…','...our cavoodle Henry—who, after 50+ years of thinking I’m a cat person, convinced me otherwise.'),(88,141619,1,'2022-07-10 23:07:09','2023-03-09 04:28:28','940fca74-bacb-4ccf-b05e-164165ec13f6','The best part of my job is…','...the feeling of giving back and using my experiences, both good and bad, to help and support others facing similar challenges.'),(89,141620,1,'2022-07-10 23:07:09','2023-03-09 04:28:28','4a548bbe-478f-4d33-8e4d-d69dd3720bce','My guilty pleasure is…','...hot chips, both mine and other people’s—hence the nickname ‘Seagull’.'),(90,141621,1,'2022-07-10 23:07:09','2023-03-09 04:28:28','cd771fc2-0f90-4024-887a-cfc22145cc5e','My special skill is…','...portrait art.'),(91,141915,1,'2022-08-08 23:41:59','2023-03-09 04:28:37','ef873302-8fe5-4482-9d6b-c3c2f7552286','The best part of the project process is…','...the strategic conceptualisation phase, when the team looks at the problems we\'re facing with a holistic lens and applies creative thinking to develop solutions that really work.'),(92,141916,1,'2022-08-08 23:41:59','2023-03-09 04:28:37','4a35c5b7-9de6-4670-a8b0-32ef204cab2d','The best project I’ve ever been part of is…','...the development of New Zealand\'s largest social mental health awareness campaign.'),(93,141917,1,'2022-08-08 23:41:59','2023-03-09 04:28:37','25c96bd8-afc2-4eeb-835b-744a8a0a5388','On a Sunday afternoon you’ll find me…','...sitting by my plants, gardening with a coffee and a book.'),(94,141918,1,'2022-08-08 23:41:59','2023-03-09 04:28:37','ee97d2ca-60b2-447c-bc75-3e69924bc70c','My uniform is…','...black jeans, a blank tee-shirt and a blazer.'),(95,141919,1,'2022-08-08 23:41:59','2023-03-09 04:28:37','15670e8f-2e34-4990-bbe6-a843af054451','I once met…','...the tour manager for the Rolling Stones as well as The Killers and their crew.'),(96,142040,1,'2022-08-25 01:33:44','2023-03-09 04:28:28','116084ee-e748-4267-aa4c-f1cbd8c8cde5','I have a…','…Bachelor of Barketing. Except you’ll have to take my word for it because I ate the certificate.'),(97,142642,1,'2022-09-29 01:53:47','2023-03-09 04:28:28','91f8adba-7ae1-4c60-82c5-f392a1f01bd9','I get out of bed in the morning to…','…dig through all of the office trash bins.'),(98,142643,1,'2022-09-29 01:53:47','2023-03-09 04:28:28','2b8596cf-01a3-4f0f-befb-15dbb7c4a4b7','My pet is…','…Scott Oxford. But don’t tell him.'),(99,142644,1,'2022-09-29 01:53:47','2023-03-09 04:28:28','4d29c224-c7b8-4edf-935e-8968452212e5','The best place in the world is…','…the patch of floor in the boardroom where I can lie with my legs against the wall and listen to important meetings.'),(100,142645,1,'2022-09-29 01:53:47','2023-03-09 04:28:28','0e5d1cc3-ec5c-43a2-a73e-b1d8f1122f98','My poison is…','…non-existent. I can and will eat anything and everything.'),(101,142947,1,'2022-11-14 04:13:39','2023-03-09 04:28:32','0a8689ef-cf71-4521-be1c-f7be22f4ba20','On a Sunday afternoon, you\'ll find me...','...watching the world drift by, Balter beer in hand, from the comfort of the hammock (two young kids = this is a dream scenario rather than a frequent IRL one).'),(102,142948,1,'2022-11-14 04:13:39','2023-03-09 04:28:32','4e2990ec-2609-40f5-ba27-c695cb2da244','If I won the lotto I would...','...pay off the house. Pack it in. Travel the world as far as the coins will catapult us.'),(103,142949,1,'2022-11-14 04:13:39','2023-03-09 04:28:32','56914c35-7445-41c7-b017-f2fc571f772a','The best place in the world is...','...a close tie between Reykjavík, Iceland and Santorini, Greece. For a bit of the cold and a bit of the sun. Both surreal, hyper-real, otherworldly places that felt like no other place on earth, and that I\'d return to in a heartbeat.'),(104,142950,1,'2022-11-14 04:13:39','2023-03-09 04:28:32','60f188e3-c825-42cb-8ca1-7b19fffdbc5a','The best part of the creative process is when...','...the buzz of collaboration happens. It\'s where brilliant and creative minds collide and magic is made.'),(105,142951,1,'2022-11-14 04:13:39','2023-03-09 04:28:32','3b6491fb-abbb-4cd9-b0e0-bbdc02dff102','My guilty pleasure is...','...I might be a little partial to a loud dad shirt or two.');
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05:29:26','2020-04-07 05:29:26',1,'b365fbc6-5575-48c0-8dca-d5b6034652cb'),(21094,21092,NULL,8,3,NULL,'2020-04-07 05:29:26','2020-04-07 05:29:26',2,'c55329e7-fd22-4b77-bb2d-4792ebef4afe'),(21097,21092,NULL,8,3,NULL,'2020-04-07 05:29:26','2020-04-07 05:29:26',5,'c4ac9433-4916-47ef-af7a-1f96c12f1fd0'),(21105,21104,NULL,8,2,NULL,'2020-04-07 05:37:43','2020-04-07 05:37:43',1,'d371a024-30c4-469d-9c72-20d00e312196'),(21106,21104,NULL,8,3,NULL,'2020-04-07 05:37:43','2020-04-07 05:37:43',2,'cb7690e5-8a42-40ca-9ed7-a4b9e3cfbfbd'),(21125,21124,NULL,8,2,NULL,'2020-04-14 04:46:29','2020-04-14 04:46:29',1,'2086298f-8fb2-424f-b79c-5e46b546c86b'),(21126,21124,NULL,8,3,NULL,'2020-04-14 04:46:29','2020-04-14 04:46:29',2,'2e18b2b8-4605-45ff-85b3-f27861bab306'),(21127,21124,NULL,8,2,NULL,'2020-04-14 04:46:29','2020-04-14 04:46:29',3,'449aca16-40f3-433d-b4fc-c1382f7b805e'),(21128,21124,NULL,8,3,NULL,'2020-04-14 04:46:29','2020-04-14 04:46:29',4,'f0ab3e1b-970a-4a32-bb2c-88797270768b'),(21374,21373,NULL,8,2,NULL,'2020-04-14 05:47:31','2020-04-14 05:47:31',1,'74fc8db6-bbf8-41a7-8e59-32e08a6fc1bb'),(21375,21373,NULL,8,3,NULL,'2020-04-14 05:47:31','2020-04-14 05:47:31',2,'ce46523c-c8f5-4664-840c-1b48fd56f619'),(21378,21373,NULL,8,12,NULL,'2020-04-14 05:47:31','2020-04-14 05:47:31',5,'b9b2c9fc-811d-48d0-8b5b-66b240c0d5bf'),(21380,21373,NULL,8,12,NULL,'2020-04-14 05:47:31','2020-04-14 05:47:31',7,'5a248b50-7117-4e3f-a7ce-feda85c4710f'),(21381,21373,NULL,8,3,NULL,'2020-04-14 05:47:31','2020-04-14 05:47:31',8,'d67eb762-8e52-4d7a-b835-47a535fe7495'),(21382,21373,NULL,8,12,NULL,'2020-04-14 05:47:31','2020-04-14 05:47:31',9,'fb79d095-a0df-478d-939b-7bba3c1d4ce2'),(21383,21373,NULL,8,3,NULL,'2020-04-14 05:47:31','2020-04-14 05:47:31',10,'ebfe306c-3ea8-4a1a-8174-a2426fddf634'),(21385,21384,NULL,8,2,NULL,'2020-04-14 05:48:10','2020-04-14 05:48:10',1,'a75ee289-bfb5-4b5e-af97-d0fb7817b905'),(21386,21384,NULL,8,3,NULL,'2020-04-14 05:48:10','2020-04-14 05:48:10',2,'16be150e-7acc-4905-8b74-b478381aa3a2'),(21388,21384,NULL,8,3,NULL,'2020-04-14 05:48:10','2020-04-14 05:48:10',4,'f2dc35a8-97e2-4df4-8396-57459343e17a'),(21389,21384,NULL,8,12,NULL,'2020-04-14 05:48:10','2020-04-14 05:48:10',5,'4d9ebdde-4eff-44dc-a785-2adc8a6f70e0'),(21390,21384,NULL,8,3,NULL,'2020-04-14 05:48:10','2020-04-14 05:48:10',6,'a031503e-03cd-450c-975f-f1864ff993ae'),(21391,21384,NULL,8,12,NULL,'2020-04-14 05:48:10','2020-04-14 05:48:10',7,'97595ef5-b8eb-4933-8ee3-05d12b47913e'),(21392,21384,NULL,8,3,NULL,'2020-04-14 05:48:10','2020-04-14 05:48:10',8,'cdcf247a-1b10-4b7a-83ad-319413cc5d84'),(21393,21384,NULL,8,12,NULL,'2020-04-14 05:48:10','2020-04-14 05:48:10',9,'935930ef-0dd3-46a0-9c94-e83aa414ad98'),(21905,21904,NULL,8,2,NULL,'2020-04-24 01:21:51','2020-04-24 01:21:51',1,'5d761cd8-dfe0-4c3e-92f1-aa3aeb4ef0e0'),(21906,21904,NULL,8,3,NULL,'2020-04-24 01:21:51','2020-04-24 01:21:51',2,'df85e64c-a3ba-4ae0-a44d-0fd86629effd'),(21907,21904,NULL,8,2,NULL,'2020-04-24 01:21:51','2020-04-24 01:21:51',3,'e568fd9a-6633-4143-9197-9dc48f246065'),(21908,21904,NULL,8,7,NULL,'2020-04-24 01:21:51','2020-04-24 01:21:51',4,'f07a4a82-da6e-4747-bf9f-8089b5652f79'),(21909,21904,NULL,8,5,NULL,'2020-04-24 01:21:51','2020-04-24 01:21:51',5,'fda0d0a3-b5db-4606-8ec8-4244172f83d7'),(21910,21904,NULL,8,2,NULL,'2020-04-24 01:21:51','2020-04-24 01:21:51',6,'d546dc2d-2b8b-4dbf-848c-b8ed6272eb85'),(21911,21904,NULL,8,3,NULL,'2020-04-24 01:21:51','2020-04-24 01:21:51',7,'5766d751-9113-40e4-982d-ca5a6b6dd9d2'),(21912,21904,NULL,8,12,NULL,'2020-04-24 01:21:51','2020-04-24 01:21:51',8,'ef6de6a9-d79c-48b1-a12b-9e95f9fc3891'),(21913,21904,NULL,8,2,NULL,'2020-04-24 01:21:51','2020-04-24 01:21:51',9,'4dcb0739-0682-4018-a04d-8e15f86727a4'),(21916,21915,NULL,8,2,NULL,'2020-04-24 01:27:37','2020-04-24 01:27:37',1,'e3c397d0-3687-46ed-8f3e-e85ba2e42ed7'),(21917,21915,NULL,8,18,NULL,'2020-04-24 01:27:37','2020-04-24 01:27:37',2,'362cc599-b0ea-4a96-abb1-9d997c6841fc'),(21918,21915,NULL,8,2,NULL,'2020-04-24 01:27:37','2020-04-24 01:27:37',3,'02e9aa5e-9922-4a60-8340-7cf2a0fbdb93'),(21919,21915,NULL,8,15,NULL,'2020-04-24 01:27:37','2020-04-24 01:27:37',4,'29da50ac-2308-4274-b028-a78162b5e3f8'),(21977,21976,NULL,8,2,NULL,'2020-04-24 05:44:09','2020-04-24 05:44:09',1,'84f91061-812e-4945-acba-eaa948bf2259'),(21978,21976,NULL,8,3,NULL,'2020-04-24 05:44:09','2020-04-24 05:44:09',2,'75e8ebb2-c8e7-409e-8080-ae8cf748d193'),(21979,21976,NULL,8,2,NULL,'2020-04-24 05:44:09','2020-04-24 05:44:09',3,'fd08e407-b81c-413d-b494-8d069d5faeba'),(22297,22296,NULL,8,2,NULL,'2020-04-24 06:32:39','2020-04-24 06:32:39',1,'3234aa3f-205a-4474-990b-4a77bfe8ed07'),(22298,22296,NULL,8,3,NULL,'2020-04-24 06:32:39','2020-04-24 06:32:39',2,'ec2f7aaf-4e64-4875-9be3-f9d0c2230b61'),(22300,22296,NULL,8,4,NULL,'2020-04-24 06:32:39','2020-04-24 06:32:39',3,'eec28273-73f7-4ec1-8af7-577379ba661f'),(22301,22296,NULL,8,3,NULL,'2020-04-24 06:32:39','2020-04-24 06:32:39',4,'c475f2a0-e566-4fa3-8b7e-83812d9b84ce'),(22303,22296,NULL,8,3,NULL,'2020-04-24 06:32:39','2020-04-24 06:32:39',6,'895c4b80-892b-4e45-83c9-e1c2ae8af1c9'),(22332,22331,NULL,8,2,NULL,'2020-04-27 01:48:07','2020-04-27 01:48:07',2,'c1a988b9-d59b-4eb8-9854-b9b31f705662'),(22333,22331,NULL,8,3,NULL,'2020-04-27 01:48:07','2020-04-27 01:48:07',3,'12b85c97-8b6b-4810-afe5-ab70df3f7036'),(22334,22331,NULL,8,2,NULL,'2020-04-27 01:48:07','2020-04-27 01:48:07',6,'cabadd3d-c957-4390-b5fb-47fe1ba0893f'),(22335,22331,NULL,8,3,NULL,'2020-04-27 01:48:07','2020-04-27 01:48:07',7,'74fe7c93-d996-44fe-9f53-7fe315d049bd'),(22336,22331,NULL,8,2,NULL,'2020-04-27 01:48:07','2020-04-27 01:48:07',10,'0d4bfbd1-b97b-4f9b-a8d5-8d899f259831'),(22337,22331,NULL,8,21,NULL,'2020-04-27 01:48:07','2020-04-27 01:48:07',11,'1edbc91b-65da-4732-a46c-df1d9467ae0d'),(22405,22404,NULL,8,2,NULL,'2020-04-27 06:18:03','2020-04-27 06:18:03',1,'24f78f97-b0c7-4662-bcf0-e379097c0c08'),(22406,22404,NULL,8,3,NULL,'2020-04-27 06:18:03','2020-04-27 06:18:03',2,'62ef8e51-0f7b-44df-9ca7-160af6218dd4'),(22407,22404,NULL,8,12,NULL,'2020-04-27 06:18:03','2020-04-27 06:18:03',3,'78646e1a-9654-43d4-b9c9-5957ca80429e'),(22422,22421,NULL,8,2,NULL,'2020-04-27 06:23:26','2020-04-27 06:23:26',1,'1e88abcf-2363-431c-8797-5acf061dbb91'),(22423,22421,NULL,8,3,NULL,'2020-04-27 06:23:26','2020-04-27 06:23:26',2,'21438856-4731-4125-9560-fb931c89525f'),(22424,22421,NULL,8,12,NULL,'2020-04-27 06:23:26','2020-04-27 06:23:26',3,'36436d03-685e-48ef-ab9e-f13ed0779dcf'),(22425,22421,NULL,8,2,NULL,'2020-04-27 06:23:26','2020-04-27 06:23:26',4,'2b74ac27-793e-4e69-af4e-43749b560ba7'),(22426,22421,NULL,8,3,NULL,'2020-04-27 06:23:26','2020-04-27 06:23:26',5,'573ae2dd-bbf5-4f2f-98fd-04f5abf832be'),(22428,22427,NULL,8,2,NULL,'2020-04-27 06:30:42','2020-04-27 06:30:42',1,'9196f39a-f1bf-4802-b817-18d2836c4fe8'),(22429,22427,NULL,8,3,NULL,'2020-04-27 06:30:42','2020-04-27 06:30:42',2,'0a5e5d60-6559-4baf-b8d2-6f73a7fc4872'),(27861,27859,NULL,8,3,NULL,'2020-05-12 00:14:36','2020-05-12 00:14:36',2,'e80702e6-feec-45d0-a897-7d6b19ee0c85'),(27889,27888,NULL,8,2,NULL,'2020-05-12 00:23:22','2020-05-12 00:23:22',1,'4d3c1dca-9dff-4723-90b4-3a9ffa2017f1'),(27894,27888,NULL,8,3,NULL,'2020-05-12 00:23:22','2020-05-12 00:23:22',6,'03c226a6-63c8-4bea-b5cd-07a8c4c48c80'),(27896,27888,NULL,8,3,NULL,'2020-05-12 00:23:22','2020-05-12 00:23:22',8,'7c62f9f7-487a-4030-8a96-1229a9d4a49e'),(27898,27888,NULL,8,3,NULL,'2020-05-12 00:23:22','2020-05-12 00:23:22',10,'a5a5e9a3-a69c-46d8-971b-351fd59610c3'),(27900,27888,NULL,8,3,NULL,'2020-05-12 00:23:22','2020-05-12 00:23:22',12,'c8a588a5-f264-4ffc-9f29-e0cd8af6f1dc'),(27973,27971,NULL,8,3,NULL,'2020-05-12 02:44:47','2020-05-12 02:44:47',2,'69b96324-04f2-4899-bfb1-5501a6a39c0b'),(27975,27971,NULL,8,15,NULL,'2020-05-12 02:44:47','2020-05-12 02:44:47',4,'4c493e56-ceec-4ed3-b1d4-48dedf4b78e2'),(27978,27971,NULL,8,3,NULL,'2020-05-12 02:44:47','2020-05-12 02:44:47',6,'35edb62d-0689-4766-b233-f99e62c8d0c6'),(27998,27996,NULL,8,3,NULL,'2020-05-12 02:51:13','2020-05-12 02:51:13',2,'3b38d3c3-0c5d-4813-a46e-507a3b9bf992'),(28000,27996,NULL,8,3,NULL,'2020-05-12 02:51:13','2020-05-12 02:51:13',4,'51957a16-6d7b-426d-819a-54e93fe0d305'),(38116,38114,NULL,8,3,NULL,'2020-05-19 05:27:59','2020-05-19 05:27:59',2,'e57a4a47-deaf-4440-9529-1da12719d7d3'),(38118,38114,NULL,8,3,NULL,'2020-05-19 05:27:59','2020-05-19 05:27:59',4,'de0b864c-9e6f-4d40-8ac4-7d6aea251ef2'),(38120,38114,NULL,8,2,NULL,'2020-05-19 05:27:59','2020-05-19 05:27:59',6,'ad70600e-dfc0-44d7-b311-3afd40953f27'),(38121,38114,NULL,8,3,NULL,'2020-05-19 05:27:59','2020-05-19 05:27:59',7,'9ad209d0-519a-449b-a10f-aafe82be2ad8'),(38122,38114,NULL,8,2,NULL,'2020-05-19 05:27:59','2020-05-19 05:27:59',8,'b254b1c1-2da0-41b0-a274-8fce365be688'),(38123,38114,NULL,8,3,NULL,'2020-05-19 05:27:59','2020-05-19 05:27:59',9,'291eb151-88ba-46c3-ab9b-b5f669f0e99a'),(45251,45250,NULL,8,2,NULL,'2020-05-22 06:02:42','2020-05-22 06:02:42',1,'9db9c04b-9412-48e6-8059-19d93c6a5b43'),(45252,45250,NULL,8,3,NULL,'2020-05-22 06:02:42','2020-05-22 06:02:42',2,'addf0954-42b8-45de-87a5-a9eca4692a48'),(45253,45250,NULL,8,2,NULL,'2020-05-22 06:02:42','2020-05-22 06:02:42',3,'a3fd4f8f-c6a1-4c57-a627-0e8f8abedd9e'),(45254,45250,NULL,8,21,NULL,'2020-05-22 06:02:42','2020-05-22 06:02:42',4,'71fc8fb0-db63-4eaa-8850-8d2c679e8dd7'),(45266,45265,NULL,8,2,NULL,'2020-05-22 06:04:34','2020-05-22 06:04:34',1,'5d6d7f6d-8944-462c-9f7e-6a9a2fe43795'),(45267,45265,NULL,8,3,NULL,'2020-05-22 06:04:34','2020-05-22 06:04:34',2,'f4ec745b-10e8-4a07-a766-e3ec9dd51a7e'),(48171,48168,NULL,8,2,NULL,'2020-05-26 03:58:31','2020-05-26 03:58:31',3,'c9279851-9b43-442e-a785-1a2073a1fa11'),(48172,48168,NULL,8,3,NULL,'2020-05-26 03:58:31','2020-05-26 03:58:31',4,'bf1d2c61-a7bf-4a3a-9845-536789b3863e'),(48174,48168,NULL,8,3,NULL,'2020-05-26 03:58:31','2020-05-26 03:58:31',5,'143a6913-a971-4e07-b15b-8e5478651228'),(48176,48168,NULL,8,3,NULL,'2020-05-26 03:58:31','2020-05-26 03:58:31',6,'730961b6-8575-409c-9218-6568e6b3a399'),(48179,48168,NULL,8,3,NULL,'2020-05-26 03:58:31','2020-05-26 03:58:31',8,'84156241-76ad-423d-9bda-f82b33b6389d'),(74281,74279,NULL,8,21,NULL,'2020-06-12 04:21:01','2020-06-12 04:21:01',2,'980db929-e48c-4149-8d74-374293443848'),(74284,74279,NULL,8,12,NULL,'2020-06-12 04:21:02','2020-06-12 04:21:02',3,'19219a98-6c0c-420b-91f6-ff3344e046c1'),(74286,74279,NULL,8,3,NULL,'2020-06-12 04:21:02','2020-06-12 04:21:02',5,'1e1ac89b-d93a-41b5-b97b-447df6863684'),(74287,74279,NULL,8,2,NULL,'2020-06-12 04:21:02','2020-06-12 04:21:02',6,'e337d067-d8cd-4050-9547-ea37b3cdfec7'),(74288,74279,NULL,8,15,NULL,'2020-06-12 04:21:02','2020-06-12 04:21:02',7,'b0e9fe81-a407-4d27-b56e-5c4355f46ffe'),(87594,87592,NULL,8,3,NULL,'2020-06-17 06:21:04','2020-06-17 06:21:04',2,'85c438ce-c9df-427b-ba68-3c78bdf072f4'),(87595,87592,NULL,8,2,NULL,'2020-06-17 06:21:05','2020-06-17 06:21:05',3,'e2ff31d6-6eb0-47b6-a91a-a4cae9665121'),(87596,87592,NULL,8,3,NULL,'2020-06-17 06:21:05','2020-06-17 06:21:05',4,'a40218e8-86ae-48f6-9bb1-60a716b80b36'),(87597,87592,NULL,8,12,NULL,'2020-06-17 06:21:05','2020-06-17 06:21:05',5,'417d7058-6b49-4ff3-8c31-35453eb03aa8'),(87599,87592,NULL,8,15,NULL,'2020-06-17 06:21:05','2020-06-17 06:21:05',7,'e6f3c944-05aa-4462-98dc-3b702742d0c7'),(87601,87592,NULL,8,3,NULL,'2020-06-17 06:21:05','2020-06-17 06:21:05',9,'ad0ca54e-39f4-4d8c-adfc-03be90adb8a2'),(87611,87609,NULL,8,3,NULL,'2020-06-17 06:23:49','2020-06-17 06:23:49',2,'0afd215b-59dc-4094-8cb2-114b9058f512'),(87615,87613,NULL,8,9,NULL,'2020-06-17 06:35:40','2020-06-17 06:35:40',2,'3352a1b4-a785-41db-ab5d-95e81d6fbdd1'),(87617,87613,NULL,8,3,NULL,'2020-06-17 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/*!40000 ALTER TABLE `neoblocks` ENABLE KEYS */;
UNLOCK TABLES;
commit;

--
-- Dumping data for table `neoblockstructures`
--

LOCK TABLES `neoblockstructures` WRITE;
/*!40000 ALTER TABLE `neoblockstructures` DISABLE KEYS */;
set autocommit=0;
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INSERT INTO `searchindex` VALUES (1,'email',0,1,' digital newwordorder com au '),(1,'firstname',0,1,' ryan '),(1,'fullname',0,1,' ryan murray '),(1,'lastname',0,1,' murray '),(1,'slug',0,1,''),(1,'username',0,1,' ryan '),(14833,'slug',0,1,''),(14833,'title',0,1,' james mcilwraith brand audit '),(16571,'field',164,1,' our goal was to position and powerfully differentiate this business from its competitors the branding achieves this and binds revelians internal team more closely to its purpose and business objectives in doing so it ensures current and prospective customers and partners can access understand and most importantly prefer revelian and its offering overall our rollout for revelian was staged and achievable allowing the client to adjust and update their brand over time this approach remains cost effective for our client and has allowed us to work with them closely with key stakeholders to ensure we are meeting their needs and creating value for their investment the revelian brand story centres around the stories of their prospective customers those who require business talent identification and assessment revelians narrative guides these customers along a compelling journey it reads like any good treasure hunt should the hunter driven by the thrill of next step and the genuine promise of quality and authenticity the intrigue and complexity of human behaviour is a fascinating topic that most of us explore throughout our daily life and work revelian uncovers the hidden delves inside and goes beneath the surface to reveal the truth inside people for businesses and organisations wanting to hire people well and utilise them well as we refreshed their brand we wrapped every element in the concept of reveal the idea flows consistently throughout every aspect of the revelian brand well start on the surface and delve deeper into the intrigue of human behaviour and insights for hiring and people management solutions while the logo remains simple strong and typographic the visual elements have starring roles using filters colours photography and myriad gorgeous design treatments they show and tell how the company reveals its precious insights our successful working relationship with the client has been key to forming the initial strategy for their brand development website collateral and exhibition development our team of creatives developers and content specialists have enjoyed walking through this journey with revelian the insights weve gained from this partnership have allowed us to produce work that performs to a very high standard within the agreed upon scope budget and timeframe after refreshing their brand we began redeveloping the revelian website to start with we created a content strategy based on customer journeys and key messages our team of content specialists worked with the client to edit and review web copy for pages on the website with copy and wireframes ready and approved for development our digital team applied the 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isnt always a safe place everyone deserves to feel safe domestic and family violence is never acceptable help and support are available this is the campaign message the queensland government commissioned us to develop as the impact of covid 19 rippled across our state we started the project by researching dfv campaigns in australia and around the world our diverse target market included adult queenslanders 18 who are affected by domestic and family violence people experiencing domestic and family violence people who become aware of domestic and family violence occurring young queenslanders 13 17 years old who may be affected by domestic and family violence in their household rather than describe exactly what dfv might look like the scripts and campaign advertisements echo the thoughts and feelings of those experiencing or observing dfv the copy style is concise informal and written to an individual dfv is complex and often hard to identify we unpacked the different dimensions of dfv and always pointed the reader or viewer to help and support our messages were targeted to a diverse queensland audience we aimed to capture the human experience and emotions of dfv through the voice and style of the copy our creative team completed an environmental scan to develop three design concepts with strategic choices in colours symbols typography and iconography the icons are simple and symbolic we were careful to avoid using the human figure or gender specific shapes to symbolise violent or threatening behaviours instead our goal was to capture the far reaching effect of domestic violence in the home and family through clean and minimal iconography colours and shapes we used brand colours strategically ensuring they were striking but not aggressive or alarming wherever possible we avoided dark colours and shadows when directing the animation style we wanted to convey the key messages of the campaign clearly and quickly the morphing animation style is eye catching and interesting the morphing shapes also efficiently unpack important messages to the viewer complementing and supporting the messages in the video voiceover after the success of our 2020 launch we rolled out a new iteration in 2021 that focused more on the non physical forms of domestic and family violence this includes behaviour around controlling or monitoring finances technology and social interactions our goal to raise awareness and understanding of these forms of abuse and communicate the seriousness of these behaviours work of this kind speaks straight to our purpose as an agency to make a meaningful impact to peoples lives our team is proud to have been involved supporting families in our local community '),(16828,'slug',0,1,' dfv campaign '),(16828,'title',0,1,' domestic and family violence '),(16831,'slug',0,1,''),(16833,'slug',0,1,''),(16834,'slug',0,1,' queensland government '),(16834,'title',0,1,' queensland government '),(16837,'slug',0,1,''),(16838,'extension',0,1,' jpeg 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fundamentally persuasion and persuasion happens to be not a science but an art and word of mouth is the best medium of all and rules are what the artist breaks the memorable never emerged from a formula thats really provocative stuff that makes you nod your head at the truth and simple power of his thinking and imagine how inspiring but uncompromising a boss he would have been what an exhilarating time to be writing bernbach not only had a way with a turn of phrase but he also really set up the structure of creative teams for marketing and advertising and was of course part of the inspiration for mad men but mostly he was a writer and what a writer he was his firm revolutionised advertising copy and laid out the early foundations for brand storytelling through engaging narrative and brand persona development we can and have all learned from these guys in the 1960s ddb took on volkswagen as a client and began creating a series of print ads that referred to the vw as a lemon and encouraged consumers to think small the copy by the incomparable julian koenig starts out saying this volkswagen missed the boat the chrome strip on the glove compartment is blemished and must be replaced not exactly sales speak it was funny it was clever and it was ground breaking for the rest of the decade vw kept their unconventional campaign rolling ddbs strategy of turning seeming faults into benefits was a huge hit one ad didnt even include a picture of the little lemon no point in showing you the 1962 volkswagen it still looks the same much has been written about the ads and you can take a look at a bunch of them here if you like it was ranked the best advertising campaign of the twentieth century by ad age and it deserves the title this sort of brand bravery is rare and may be a little of its time too the truth is that the power is all right there in the copy which exists to inspire us last words to mr bernbach himself you can say the right thing about a product and nobody will listen youve got to say it in such a way that people will feel it in their gut because if they dont feel it nothing will happen what is your brand really saying '),(17644,'slug',0,1,' what the artist breaks '),(17644,'title',0,1,' what the artist breaks '),(17646,'field',164,1,' the most common mistake made when they try to do it themselves is that their marcomms lacks a strategic understanding of the customer and or isnt linked to a business plan without the right kind of marcomms expertise you can push out communication that fails to engage or achieve the desired outcome at nwo our experienced professionals can develop customised marcomms strategies and compelling content to position your brand perfectly with the right audience heres a handy checklist of the important questions you need to ask and answer before embarking on any form of marcomms 1 what does the marketing communication need to deliver every strategy needs an objective is it revenue new customers enquiries set a goal that is measurable and realistic 2 how are we different think hard about what makes your business unique and differentiates you from your competitors then you can market your difference to link to your objective 3 who are our competitors effective marcomms starts with a robust analysis of your marketplace competitors map their strengths against your own unique offering 4 who are our customers most companies think they know their customers but not all go very far beneath the surface do you know what they really want have you asked them or have you assumed your product or service fits all their needs how do they buy your products services what is their mindset what problems do they have these are the types of strategic questions that need to be asked and answered to make your marcomms effective 5 are we using the right communication channels the best messages are wasted if your desired audience isnt seeing them use the right channel at the right time to ensure your messaging connects and engages 6 do we have the right message any business can talk about its product or service but is that what your customer wants to hear acknowledge the problem you are solving for them double check the language suits them ensure every message reflects your brand position your personality your tone of voice and has the creativity to cut through all the clutter 7 how are we measuring success define the measures youre using to link back to your goals you cant manage what you cant measure maximising your investment in marcomms is your ultimate goal and posing these questions before you start work is crucial to achieving long term success '),(17646,'slug',0,1,' seven important questions for effective marketing communications '),(17646,'title',0,1,' seven important questions for effective marcomms '),(17648,'slug',0,1,' promises promises '),(17648,'title',0,1,' promises promises '),(17650,'field',164,1,' usually were only willing to give a website one minute to display what were looking for before we give up the most common website complaints are that there is too much going on and also not enough information translation many sites drone on and on but dont really say much users also complain across all age groups and digital skill levels that text is too small and navigation is difficult thirty five per cent of users fail to complete simple tasks on the average website lets improve those stats shall we 1 design from the users perspective not your own we know your company is the greatest thing since google and you cant wait to tell everyone all about where it began who works there and the details of your offering but the truth is this users just want to get to the point and their interests should override yours usability is key show them what theyre looking for and dont make them search for it 2 create a navigation path if the information on your website is simple and structured you can guide visitors along the path youd like them to take their user journey use tabs and sub pages for different categories and keep it super logical 3 content is everything content is the most important element of your site really and it needs to fit the logical and structured navigation youll want to include keywords page titles meta tags and headings for search engine optimisation there are some hallmarks we use when writing web copy for our clients keep it concise round out sub headings and headings with keywords use plain english and an informal voice stick to common language conventions be direct and use active tense structure your information consistently and logically speak to your audience 4 speed it up and make it simple lets face it were a busy bunch and a reminder of the old days of dial up waiting for your site to load will test the patience of even the most loyal visitor in fact many visitors will abandon a website after just a few seconds of loading time longer loading time is usually caused by complicated design so make smart design decisions 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audience and re telling it in your voice and with your advice heres how to optimise write and curate content for your target audience defining your goals every good plan starts with defining what its trying to achieve how do you want your content to define your business what are you offering your target market do you want to be a thought leader in your particular area content curation is about meeting your customers where they are and offering them something theyre not getting elsewhere its about finding gathering and sharing information of value with them positioning your business and brand as an authority both with original content your sales offering and business learnings and information youve found and shared online participating in conversations that are happening about your field leads to more engagement with your target market the ultimate goal being to give your brand a voice of value that will see your audience come back again and again for your offering getting started its important to remember that well executed content curation isnt about regurgitating content that was already published instead its your business personal re telling of a story as susan gunelius wrote for forbes the human element of content curation is what makes curated content compelling therefore when offering your audience valuable content remember to tell your story what are you saying thats different what do you know that others might not involve your whole team not just marketing and sales and that story will evolve to give your business a truly useful and unique voice finding content heres where you get amongst it want to know where your target market is looking for information online go exploring ask them discover for yourself where the good stories are being shared find out what topics matter to your goals and audience and go after them integrating content curation into your broader marketing strategy is the way to go here it legitimises the exercise and gets your team thinking about the value of your brand and how they can add to it the best place to start is probably your social media accounts valuable content is being shared every day on platforms like facebook twitter and linkedin there are also google alerts and news aggregate sites that can be set up with your special business needs in mind be authentic to find your voice there is nothing like the instant world of social media to add value and timeliness to your content social media has changed the term sharing forever and the opportunities for your brand are endless its important to add your own value to social content as mark lerner says if you just retweet or share an article without including your own voice in the post youll fail to distinguish yourself from everyone else who shared that content how do you find your voice authentically of course offer your opinion and add your advice in areas where you are confident try to be friendly and informative and adopt an approachable tone not so confident ask questions get your community talking and theyll come back to you context and thought leadership good content curation provides your audience with context and convenience that means filtering and explaining what you find online and rewording it in your voice so its useful to them you dont always need to be selling but you do always need to be mindful of your brand and of offering real value knowing who your market is and writing in your voice allows you to as j p de clerck says inform educate entertain and engage target audiences where to share there are many ways to share curated content but the best way is in a mix of your existing sales content e newletters and blogs offer an opportunity to share curated and original content and social media is the most instant way to add your voice to a new idea and also probably the first place your audience will find you theyll also find your website so dont forget about the curated content opportunities there always remember that you should be providing useful information not just repeating content or working on the hard sell '),(17660,'slug',0,1,' the 6 steps of content creation '),(17660,'title',0,1,' the 6 steps of content creation '),(17662,'slug',0,1,' measure your marketing with meaning '),(17662,'title',0,1,' measure your marketing with meaning '),(17664,'slug',0,1,' making the most of video '),(17664,'title',0,1,' making the most of video '),(17666,'slug',0,1,' looking beyond the banner '),(17666,'title',0,1,' looking beyond the banner '),(17668,'slug',0,1,' outsourcing creative services '),(17668,'title',0,1,' outsourcing creative services '),(17670,'slug',0,1,' overhauling your website '),(17670,'title',0,1,' overhauling your website '),(17672,'slug',0,1,' building better brands '),(17672,'title',0,1,' building better brands '),(17674,'slug',0,1,' getting the most from motion '),(17674,'title',0,1,' getting the most from motion '),(17676,'slug',0,1,' what is marketing automation '),(17676,'title',0,1,' what is marketing automation '),(17678,'field',164,1,' in what other industry would you find thousands of individual stakeholders students parents teachers alumni and more all with do or die expectations or an environment that can quite honestly change the trajectory of childrens lives then you have the two very distinct markets internal and external often with very different needs that need to be met with minimal budgets the experience of school changed little for nearly a century but in the past 20 years it has evolved in such leaps and bounds that todays parents struggle to recognise it philosophically there are few industries i can think of that have such a strong evidence base to guide practice here im thinking of teaching and learning yet the required outcome is often diametrically opposed to it its little wonder that i find the business of marketing schools endlessly fascinating only this morning i was in another principals office talking through these very complexities in our conversation we touched on what ive discovered over the years are three bedrock principles every school needs as their marketing foundation theyre my way of transforming a little of the complex into the simple '),(17678,'slug',0,1,' simplifying the complex fifteen years of marketing schools '),(17678,'title',0,1,' simplifying the complex fifteen years of marketing schools '),(17680,'slug',0,1,' top 20 tips for seo '),(17680,'title',0,1,' top 20 tips for seo '),(17682,'field',164,1,' if they are a stakeholder they have a connection with you and like any other relationship they need to know their connection time and opinions are valued it often takes an open mind to find what works for you and the stakeholder finding this place of mutual benefit can lead to business growth and longevity weve broken down our approach to nurturing stakeholder relationships for meaningful engagement at nwo we care about stakeholder engagement because we regularly witness the impact it has on the health of businesses and organisations is it important to you talk to us about stakeholder engagement today '),(17682,'slug',0,1,' how to really consult your stakeholders '),(17682,'title',0,1,' want to understand your brand ask your stakeholders '),(17684,'slug',0,1,' the building blocks of branding '),(17684,'title',0,1,' the building blocks of branding '),(17686,'field',164,1,' the advertising youve done the marketing budget youve spent the countless planning meetings your team has attended all that time and money youve invested has driven a potential customer to your website after months maybe years of effort your potential customer will make their decision in seconds they may love what they see and continue to be interested or they may leave with their memory of you going up in smoke and your investment with it framing a website to contain everything you need is challenging some websites become too word heavy while others lack structure and narrative getting your website right from the beginning can save you a lot of pain in the long run here are our tips for tackling website mistakes there are only two options either start with careful planning and consultation and spend a realistic budget or jump in with assumptions and experience scope creep frustration and the need to pour more money in later your time and money and sanity are too valuable to waste on option two so choose wisely its also important to understand the purpose of your website a website for a websites sake helps no one your business is unique so your website should be too make it crystal clear state who you are what you do and what you promise your customers set yourself up for success by providing your developer with a clear website purpose an informed plan and a predetermined budget what do you need your website to achieve this will depend on what kind of product or service you offer and the kind of experience you want to create for the user lay out your objectives and match them with kpis there are plenty of ways to get insight into your website consider bounce rates session duration or pages per session metrics or you could sharpen your content strategy by watching goal conversion rates of passive to active website users understanding your metrics and the goals you want to achieve will also help you to understand how your website interacts with its digital ecosystem optimising your website starts with learning what your users are responding well to how are they getting to your website what kind of content are they reading when do they read it how long are they staying by understanding your metrics you can shape a truly effective website experience for your customers its all in the detail from content creation to search engine optimisation credibility is about trust one way to build trust is to position yourself and your organisation as experts however credibility isnt just about what you know its about who you are include stories and testimonials about you and your organisation to avoid information overload then potential customers will leave your website satisfied that you can be trusted and theyre one step closer to doing business with you the customer journey should be clear if the information on your website is simple and structured you can guide visitors on the path youd like them to take use tabs and sub pages for different categories and make it logical for best results spend time studying user movements and running trials and tests over time your predictions will become more accurate as you get to know your audience there are some hallmarks we use when writing web copy here are a few of them short effective sentences say the same information with less sub headings and headings containing keywords everyday words the average reader can easily understand plain english direct language consistent logical structuring of information the majority of the time someone will be visiting your website on their phone 68 1% in 2020 to be exact that means when it comes to your website design its not enough that your website simply works on mobile it needs to be designed with mobile in mind first if your website doesnt look amazing and function seamlessly on mobile your customers wont go looking for their nearest desktop computer theyll look for another website what kind of service do you give your customers in person ensure they experience the same quality on your website and more importantly on their phone '),(17686,'slug',0,1,' seven mistakes people make building websites '),(17686,'title',0,1,' seven mistakes people make building websites '),(17688,'slug',0,1,' pretty or powerful and can you have it all '),(17688,'title',0,1,' pretty or powerful and can you have it all '),(17690,'field',164,1,' then you actually read it and now youre disappointed because it doesnt actually say anything other than the surface detail of a business we see it all the time and think its such a shame why because a website can be so much more how can your website escape the dreaded brochure effect in short dont set and forget good websites move breathe and live just like your business does everyone knows its good practice to regularly update your website messaging and functionality but you need to actually get around to doing it and more importantly have a reason for making a change a website communication and engagement strategy has so many benefits but the biggest one by far is seo by biggest we dont mean the most confusing or time consuming it simply boils down to content fresh content tells google this is who i am this is what i do see me hear me googles algorithms are super clever because they serve up the sort of content people want but it means google can only give people the content they want if it knows about your business and what youre offering of course there are some technical aspects to consider but your best seo strategy is a long term communications plan do you know what the next six months for your website content looks like what can you offer your customers other than opening hours and where youre located by developing a digital communications strategy your website gets updated regularly which helps google share your message with the right people at the right time you have so many options for interesting content it could be a thought leadership piece event media release whitepaper testimonial the list can go on we have a huge amount of communications tools and angles we can develop to bolster your web presence google also loves a fast responsive website optimising your website by using the latest version of your content management system will ensure your site is running smoothly and as fast as it can likewise this will make your site more secure and help prevent security breaches particularly important if you use wordpress we also offer long term website maintenance plans these include detailed server monitoring and ensuring your cms and plugins are up to date for more critical sites we offer zero 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appears in the campaign videos digital ads and website we also worked with other organisations working across niche groups within our target market to ensure we were inclusive and respectful of their individual efforts in this space our team was grateful to be involved in this important project the phns intention and ours is to see this campaign spread far beyond the northern boundaries of brisbane and make a difference to peoples lives everywhere '),(18122,'slug',0,1,' reasons to stay '),(18122,'title',0,1,' reasons to stay '),(18125,'slug',0,1,' social media management '),(18125,'title',0,1,' social media management '),(18126,'field',164,1,' in 2015 market research and immunisation rates across brisbane north phns catchment were showing the anti vax movement was taking hold while parents from lower socio economic backgrounds were responding to the australian governments no jab no pay rules those not using daycare including many from among the wealthier suburbs were holding their 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'),(28040,'field',164,1,' we can all choose to challenge and call out inequality we can all choose to seek out and celebrate womens achievements collectively we can all help create an inclusive world from challenge comes change so lets all choose to challenge the 2021 theme for international womens day is choosetochallenge we asked the women of nwo what this means for them this occurs mostly by flight attendants who take a quick glance and assume rather than just offering a friendly good morning or good evening and avoiding their own embarrassment when they realise their mistake once the same flight attendant who greeted me to the plane was so embarrassed she could barely offer me tea or coffee later in the flight its silly and avoidable and i find it quite funny and entertaining to see which way it will go for others though it can be an awful embarrassment that can easily be avoided by removing titles so this international womens day im choosing to challenge all of us to end their use im a proud female but i dont feel the need to be referred to as madame maam mademoiselle etc its old fashioned and classist and as a proud lgbti woman i am extra aware that titles can isolate and sideline not encourage and respect people for whom gender and identity has been hard won lets talk our walk lets end titles for good the older i get and the more the modern world allows us to see through the structures of society economics and politics i realise the conversation is really about finding the confidence to listen to those voices you see it every day in business tv music media and social situations that when there is a woman who stands up and says how she feels she is perceived as too much i am guilty at times of not hearing other female voices and worse than anything sometimes of not even hearing my own voice despite thinking of myself as a very headstrong intelligent and confident person i tell myself to tone it down because im being too much i want to see people rising to the challenge of actively listening to those female voices and perspectives not because they are female but because they are equal every person should be offered the same platform the same ears and the same opportunities if we choose to take them they challenged previously held societal norms at great personal and physical cost to give us the right to vote the right to marry who we like the right to choose our own careers to be independent and to move closer to gender equality the spirit of these pioneers lives on and the hard and uncomfortable work continues in many forms with each of us all of us can keep choosing to challenge each other woman to man woman to woman man to man in our everyday lives heres to the mums dads and those very special teachers who nurture our kids lead by example and challenge the next generation to grow into people who treat each other with respect patience and compassion lets keep championing and supporting each other to achieve true gender equality what kind of a profit are you making is it worth it especially if you like myself also work a full time job and the side hustle itself is almost equally as full time the questions surrounding the value of your extracurricular will frequently plague you holding the worth of something solely on whether or not its profitable can be a slippery slope of creating unattainable goals and unrealistic expectations on yourself and your business what i get out of my side hustle both professionally and personally far surpasses any financial goals its an outlet for my creativity and a way to express myself plus it helps me to be more creative in my day job the two jobs feed into each other and without either or both i would struggle to feel like myself success from my side hustle is measured in the praise of happy customers the smiles and comments i get from people who pass my stuff in the streets and the self satisfaction i get from creating something from an idea in my head to something you can physically wear or hold sure getting paid is also great and i dream of the day when it can become my full time job but for now my success is much deeper than a dollar amount this international womens day im choosing to challenge the notion that wealth equals success lets choose to open our mind to what success looks like and celebrate the amazing things were doing gen x women were born in the 70s and 80s when the ideals of having it all stable marriage perfect family lucrative work came disguised as female empowerment what crippling expectations these women defied mathematics there are only 24 hours in a day and having it all takes at least 36 they challenged the gender norms of the time and proved that in fact you can have it all because of that i dont have to be the perfect mum with the perfect kids i dont have to be married to the dreamiest spouse i dont have to cook like nigella or clean like marie kondo i dont have to climb the corporate ladder and smash through glass ceilings i certainly dont need to do all of that at the same time and because im lucky enough to work for an incredible gen x woman i dont have to work twice as hard to earn the same as my male colleague instead i get to choose my values and the kind of woman i want to be to all you gen x women who bravely went before thank you because you worked so hard to challenge i get to choose but dont mistake peace keeping for peace making peace keeping keeps factions apart with no expectation of resolution its maximum effort expended in a passive zero sum game it reinforces apathy privilege and anger me im a peace maker the very act of making peace and making peace and making peace is dynamic and potent shining a light where inequality and injustice rob people of true peace peace making drives me to lean in and bear witness to peoples stories with compassion and empathy it compels me to respond with strategies and actions that can create lasting change it urges me to have uncomfortable conversations to elicit greater understanding it impels me own my blind spots so i can grow in gentleness and in turn create even greater peace theres nothing passive about being a peace maker and peace making never ends in fact as i consider the broken world my children are now entering as young adults my peace making is only increasing in volume as is my understanding that peace is a human right and that as far as it depends on me i must give it voice and life and so i do every photo is meticulously chosen out of hundreds taken every smile critiqued and every caption drafted and redrafted anything less than perfection simply wont do i have an audience to please you see women have fought since the beginning of time to have our voices heard and taken seriously and now we have an audience theyre out for blood its the little things misusing terminology facetune gone wrong dating too many people or not enough the list goes on our audience will fault us for anything in order to discredit us the worst part often 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had grown to nearly 50 staff with rooms throughout the coast their cardiologists represented all of the possible sub specialties within their profession within weeks they would move to new purpose built premises at sippy downs they were about to open their own coronary ct clinic to the public and a heart murmur clinic to support gps both nation leading initiatives the directors realised their geography specific name would limit their ability to keep growing and so renaming and rebranding was a strong need their growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation growth is reliant on satisfied referring gps and specialists and so attention could never be removed from this area finally such growth was also outstripping their capacity to fill the need cardiology is a highly specialised field within medicine and to grow sustainably they needed to attract more associates the practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business and to grow the businesss referrer and patient networks our brand strategy drew on customer and referrer interviews competitor insights and employee workshops which also helped to define the brand values of the business it was clear the practice and the individual directors were held in high esteem by their medical colleagues they introduced surgical procedures to the sunshine coast that were until then only practised by a few in major cities they were introducing clinics and services that had not been seen in regional areas in australia this gave us the confidence to be able to propose a tagline that truthfully boasted world class cardiac care the second part of the tagline reads on the sunshine coast to compensate for the move away from the regionalisation in their original brand name sunshine coast heart specialists we added it to the tagline the reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to brisbane finally an important branding insight from our research was that patients were on a health journey sometimes quite a precarious one and could be experiencing anxiety patients told us they appreciated the kindness each doctor showed to them in their time of need simply promoting expertise could come across as cold and would not fairly represent the doctors deep commitment to quality care so the heart hq brand connects with patients on a personal level and makes them feel reassured that they matter its this mix of strategy and heart that makes heart hq a brand that will stand tall among all the others a name tagline brand visual identity website signage and countless assets that match up with heart hqs brand promise of delivering world class cardiac care on the sunshine coast the quality of the brand assets significantly differentiates heart hq from all other competitor practices creatively the brand is modern refreshing and arguably not what you would expect from an organisation in the medical field but at the same time the language is warm supportive and with just the right amount of authority suzanne and her team came highly recommended it was a great journey working with them to develop our new brand and we were very impressed with their ideas enthusiasm and innovation we have a new brand a new identity and the confidence now to deliver on our growth plans dr peter larsen managing director heart hq nwo is part of our success journey dr peter larsen managing director heart hq '),(40504,'slug',0,1,' heart hq '),(40504,'title',0,1,' heart hq '),(40506,'field',164,1,' like schools everywhere west moreton anglican college needed to change its plans to bring parents onto campus to experience the school because of the coronavirus this meant the annual open day was cancelled but a few months later when restrictions eased the school had a chance to bring parents back we developed a 16 week plan that timed out the lead up to the modified open day and follow up of leads afterwards it outlined a westmac specific brand campaign that celebrated the westmac way and positioned the school as a unique and desirable offering compared to other schools in the catchment area at the end of the day parents just want their kids to be happy healthy and well westmac is a wonderland for kids complete with an agriculture farm animals and a garden for digging because thats just what kids like doing its the school for real life this campaign included gorgeous hero photography strategic messaging and a series of videos where students talk about their westmac experience the campaign resonated with parents in the catchment and filled the tour we continued to run the campaign for the rest of the year encouraging prospective parents to attend a personal tour '),(40506,'slug',0,1,' west moreton anglican college '),(40506,'title',0,1,' west moreton anglican college '),(44837,'field',164,1,' endeavour delivers essential personalised and compassionate services to people with intellectual disabilities when the ndis was introduced it was the perfect opportunity for endeavour to show the world what their services mean to the community it serves they asked us to take their new logo and develop a complementary campaign and suite of branding tools to support it our goal was to capture the heart of endeavour foundation through storytelling and unify the foundations people and customers under one powerful vision we based our campaign strategy on one question what would make my life better the question explored endeavours objective to create a brand that could represent their customers and generate greater possibilities for their care our creative solution was to make endeavour customers the heroes endeavours new brand video is an expression of their unifying purpose to truly serve and make a meaningful difference in the lives of their customers the campaign speaks for and to the extended stakeholder community about the vision quality and outcomes of endeavours services it included brand story full visual brand development from a supplied logo hero photography brand book brand video employer brand and collateral launch campaign many powerful stories came out of this job but the most incredible was watching endeavour customers embrace the opportunity to model for our video and photography crew endeavour reported back to us the meaningful moments when their customers saw their photos for the first time since the brand and campaign launch in june 2018 endeavour has boosted their number of leads for their main service areas accommodation day services and work placements with a long term goal in mind these results are significantly greater than anticipated and only a few months since the campaign launch in addition endeavour reported to us unexpected community engagement at their events people who have no connection to intellectual disability and have not previously been involved with the foundation we look forward to following this story and discovering the full impact of our work '),(44837,'slug',0,1,' endeavour foundation '),(44837,'title',0,1,' endeavour foundation '),(44841,'field',164,1,''),(44841,'slug',0,1,' brisbane north phn website '),(44841,'title',0,1,' brisbane north phn website '),(44843,'field',164,1,' we ran focus groups with people within the target market in redlands and logan and learned their perceptions of aged care the challenges with navigating services and levels of participation in my aged care we developed a campaign strategy and creative to encourage people in the target groups to attend an information session a key element to our campaign strategy was targeting the influencer group children who often help their elderly parents to find the right support and make decisions influencers spend a lot of time using 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jpg '),(48171,'filename',0,1,' 21 asseos global 2021 09 27 023614 kppa jpg '),(48171,'kind',0,1,' image '),(48171,'slug',0,1,''),(48171,'title',0,1,' aseeos design lines with meet aseeos '),(48176,'extension',0,1,' jpg '),(48176,'filename',0,1,' 21 asseos global 2021 09 27 023815 mfld jpg '),(48176,'kind',0,1,' image '),(48176,'slug',0,1,''),(48176,'title',0,1,' aseeos design lines '),(48180,'extension',0,1,' jpg '),(48180,'filename',0,1,' 21 dtmr global jpg '),(48180,'kind',0,1,' image '),(48180,'slug',0,1,''),(48180,'title',0,1,' dtmr photography still with orange car '),(48184,'extension',0,1,' jpg '),(48184,'filename',0,1,' 21 pivotus global jpg '),(48184,'kind',0,1,' image '),(48184,'slug',0,1,''),(48184,'title',0,1,' pivotus brand design coloured shapes '),(48262,'field',164,1,' about this estimate our estimate is valid for a period of 45 days from the date of issue the following documents should be read together to understand the scope and price of our quoted services our estimate your brief if supplied these terms and conditions the estimate has been provided according to your brief to us any exclusions noted in the estimate should not be taken as exhaustive and you should assume that unless a service has been explicitly listed in the quote it is not included in the price alterations to this brief or specifications will incur further costs and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted it is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote it is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require before we begin work you must sign your approval of the estimate and if your organisation uses an ordering system provide an order number or purchase order your acceptance of our estimate includes full acceptance of the conditions and payment terms listed in these terms and conditions once quotation approval has been provided these conditions and payment terms are not negotiable we use the terms estimate and quote interchangeably and their meaning should be taken as the same a cost estimate to the value of the work required to achieve your outcomes based on information you have provided us this estimate may change in response to your project needs and if it does a new or additional quote may be required to be approved before work continues approval we use docusign for some estimates or for smaller jobs require an authorisation signature on a copy of the provided estimate your account manager will let you know the required authorisation method no work can be scheduled until we have a duly authorised estimate through docusign or your signature on an estimate beginning your project we will not schedule or begin work on your project until we receive from you all of the artwork content and other files required for the project as well as the approved estimate or a purchase order for example for an annual report this might include all finalised content graphs charts images captions financial statements and logos this saves our studio unnecessary downtime and you money we will negotiate and document exceptions where required but please be aware this may affect your costs and timeline your nwo account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project brief usually projects within nwo are worked on according to a brief developed in consultation between you and us if you have not supplied a written brief to us we may ask you to fill out our briefing template before we create an estimate you need to check the wording of our estimate directly reflects your understanding of the work were carrying out for you if it does not please tell us and we will not begin working on the project until your concern is answered checking approval and signing off as the client you are responsible for checking your project for any errors and approving the final project when you advise us that you approve a project we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction for complex or additional jobs we may ask you to fill in an approval form we have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality however from time to time errors can occur while we will do everything possible to fix the error you are responsible for checking and approving the finished project and as such any costs of repairing the error are your responsibility on some projects we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing client directed alterations as much as possible we try to accommodate client input and alterations within our quotes however feedback corrections and alterations to the brief over and above those quoted will be charged as incurred any requested changes are handled through our change control procedure which is 1 any request for change must be detailed in writing including a description of the required change the rationale for the change and the effect the change will have on the project 2 your account manager will review the proposed change and determine in consultation with you if the change is within existing scope or outside the existing project scope 3 if the change is minor and within the scope of the project briefing and or budget your account manager will schedule the change to be made at an appropriate time 4 if the change is outside the scope of the existing project briefing and or budget your account manager will review the proposed change 5 your account manager will supply you with a quotation for the requested changes 6 work on the changes will be scheduled when we receive written authorisation from you for the work and the associated charges 7 charges will be invoiced to you after we have implemented the agreed changes this is how we define a single round of changes we supply the draft product you email or otherwise detail the changes and we then include those changes in our final product to you please note our preferred way of receiving changes is via a marked up pdf your account manager can help you with this if you are unsure about marking up a pdf changes beyond this scope will be charged as authors corrections please be aware that during authors corrections all staff involved in the corrections process will incur costs for you depending on your project and the corrections required this may include an account manager producer designer editor writer and so on if there is unused time left over from your estimate we will use that time to make your alterations to save you money once that amount has been exhausted however we will begin charging authors corrections and we will advise you of this by email and then in weekly cost updates you can reduce the amount of corrections by supplying approved sourced material and instructions prior to nwo commencing work seeking authority within your organisation to be the ultimate decision maker for this project advising the multiple stakeholders within your organisation of the cost of unbudgeted changes compiling all feedback into a single document for nwos use digital projects the following terms are specific to digital projects digital content entry where the estimate pertains to content entry for your digital project time has been allocated for us to input a set amount of content as defined by the estimate should more time be required it will be charged at our standard hourly rate content cannot be input until the project has been finalised and fully tested by nwo your timelines should allow content to be uploaded after completion of development and prior to final testing acceptance and completion we will conduct testing throughout the project development however you are responsible for confirming the works produced by nwo are as per the brief and fit for the purpose and function as contracted if no acceptance testing is undertaken by you the product will be deemed accepted when launched or on its first public use after acceptance alterations fixes will be charged as incurred website warranty when not otherwise specified our warranty period covers your website for 30 days from the acceptance date any issues in functionality that are brought to our attention during this period will be fixed without charge in a time frame to be negotiated with you charges will apply for any fixes outside the warranty period or changes to the website that are outside the scope of the original quotation platform and browser compatibility unless otherwise specified new word order will test the following browsers on the version current at the date of our estimate chrome edge firefox safari opera new word order is not responsible for work to update websites when new browsers are released after acceptance or if the website does not work on browsers not included in the list provided internet explorer and other deprecated browsers are not tested against and if required and possible will incur additional charges third party software if third party software is used in the delivery of your digital product unless otherwise specified the fees for the software are an annual licence fee you agree to pay ongoing charges to ensure the continued functionality of your product if you enter into a maintenance contract with us on going software licence fees will be included in the maintenance fees deadlines we pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast reliable work however if you significantly alter the brief such as change text or photos that have already been supplied and approved change website layouts or increase the volume to be produced or other circumstances occur beyond our control we may advise you of revised timelines we understand that circumstances change we schedule all work into our studios based on delivery requirements if your delivery requirements change you should inform us immediately if you are unable to meet timeframes for providing us information feedback or content we may withdraw your job from the studio until you get it to us if your project has been delayed due to the loss of a scheduling window or the late approval of the estimate or proposal we will inform you of the revised timeline if timelines are not being adhered to on your part and the project is on hold for 90 days or more we reserve the right to close the project you will be invoiced for any outstanding costs incurred up to the date of closure any overpayments will be refunded we will always advise you before doing so and will be happy to pick your project back up when you are ready to move ahead restarting a project will incur a re commencement fee which will be invoiced prior to work starting again administration and consumables expenses and administrative costs are incurred during every project these may include phone calls printing couriers proofs materials and finance and administrative work to make your project run smoothly your quote includes an estimate for these expenses calculated at 3 per cent of your total quoted amount we will advise you if these expenses will exceed the quoted amount payment terms and pre payments our invoices are to be paid within 14 days of the invoice date with longer payment terms available for negotiation before a job begins when youre a new client if youre a new client we reserve the right to invoice you 50 per cent of the total project fee before beginning work or 100 per cent if the job is under $5000 when youre an existing client if youre already a client of ours we reserve the right to invoice you 30 per cent of the total project fee before beginning work or 100 per cent if the job is under $5000 when you owe us money if payment is delayed longer than 30 days we reserve the right to withhold future and existing work until payment is made see late payment below for fees associated with late payments when were employing suppliers for you depending on the level of costs and complexity associated with your project we may choose to request a deposit of up to 50 per cent of the total cost prior to commencing your project in this case the remaining costs will be split into milestone based payments when our work forms part of a larger project we reserve the right to invoice you when our responsibility within a project has been completed not when your project has been completed in total when you order our work for your client if you have ordered our work on behalf of a third party our payment terms still apply payment is required when our work is complete not when you receive payment when you choose to make an advance payment if we agree to an advance payment all work must be completed within that financial year late payment if you do not pay us by the due date on an invoice we reserve the right to cease production on any of your projects we may also charge a late payment fee 30 60 days late 5% 60 90 days late 10% 120 days late 15% we do not offer payback schemes or loan arrangements we may engage a third party for debt recovery services of any payments which are more than 45 days overdue relevant contact details and information about outstanding payments will be provided to them to enable them to liaise directly with you for debt recovery purposes limitation of liability by commissioning our services you are agreeing that you will not hold new word order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner regardless of whether such failure was caused by intentional or negligent acts or omissions of new word order or a third party furthermore we disclaim all implied warranties photography and images unless otherwise specified in this estimate we will charge you an additional amount if we purchase images from a stock library for your project please note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project we expect you to comply with all relevant copyright and privacy laws and only supply content for which you have full authority to use we reserve the right to charge additional time to assess your photo files and improve substandard images print management and file output we have extensive experience in managing print projects when you choose us to manage your print you gain access to our experience established supplier network and exacting quality control standards from time to time our clients choose to manage print themselves in these situations we will include a file output fee to cover the cost of supplying the file and time taken to liaise with the printer will be charged as project management we hold onto current jobs for 6 months after that time your files are moved to our archive backup if you require old files from our archive a fee will be charged to locate and provide to you project management our account and project managers make sure your project stays on track this takes time and considerable effort your estimate contains a fee for project account management that covers the administrative and management hours we expect our agency will expend in delivering your project these include project meetings between you and us scheduling your work in the studios ensuring projects are delivered on time and on budget production of audio visual and print components and making sure project outcomes are in line with our requirements publicity we may use your name for the purpose of promotional activities involving the works we have carried out for you unless otherwise specified supplying material to us we undertake projects in good faith if the material you supply such as photography graphics or text do not match the expected standard set during our discussions we reserve the right to charge for the time it will take to improve or alter the material in order to use it please supply all text graphics and images in a digital format unless otherwise specified in this estimate or brief only supply material that you have the legal and ethical right to use tenders from time to time we are engaged to supply services under a preferred supplier or tender arrangement we reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable any decision will be made in consultation with the client warranty of originality new word order warrants and represents that to the best of its knowledge the work assigned hereunder is original and has not been previously published or that consent to use has been obtained on an unlimited basis that all work or portions thereof obtained through the undersigned from third parties is original or if previously published that consent to use has been obtained on an unlimited basis that new word order has full authority to make this agreement and that the work prepared by new word order does not contain any scandalous libellous or unlawful matter this warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others the client expressly agrees that it will hold new word order harmless for all liability caused by the clients use of our product to extent such use infringes on the rights of others writing services we have extensive experience in all forms of writing and editing based on our experience we choose not to work with word files that contain multiple images or tables as these files easily corrupt during the editing process we are happy though to work with word files with the images and tables extracted redesigning the word file to include the images and tables at the end of the editing process will incur a separate fee your obligation you have sole responsibility of ensuring the suitability and availability of any trademark rights copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions intellectual property any research data concepts diagrams or illustrations remain the property of new word order any alternate intellectual property rights contained in the design or materials used in the execution of this project including artwork and computer generated instructions and information remain with new word order you warrant that you hold all necessary intellectual property rights in any document or material including but not limited to plans and drawings that are supplied to new word order for its provision of goods and services and that there is or will be no infringement of any rights or entitlements held by any third party you also indemnify and hold harmless new word order for any claims made against it arising from new word orders use of any drawings design or any other document material or information provided by you the client you warrant that all designs or instructions to new word order will not cause new word order to infringe any patent registered design or trademark in the execution of the client orders termination new word order may refuse to enter into this contract or terminate any existing arrangements without prejudice if we find our core values are at odds with yours our core values put people at the centre of everything we do we do not condone discrimination of any kind nor do we condone violations of human rights we also may terminate a contract if invoices are unpaid see payment terms and pre payments or if you become insolvent changes to terms and conditions from time to time we 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based agency renowned for our evidence based strategic approach to truly wonderful creative work we are strongly purpose driven wholeheartedly committed to making a meaningful difference in the lives of our clients their customers and the community at large our work is rewarding the best part of what we do is doing it together theres nothing quite like a room full of inspired inspiring people united by purpose and passion and were thrilled at the idea of you being a part of that due to growth nwo is seeking to appoint a copy director simply put the core purpose of your role will be to protect the brand reputation that nwo holds for exceptional strategy and writing this will be done by undertaking stakeholder engagement co developing brand strategies leading and mentoring your team of writers a focus on quality assurance of all nwo copy as well as through your direct engagement with clients reporting to and working closely with the ceo this newly created leadership position will have 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program intentional wellbeing at work program including massage and yoga happy friyay and every other day weekly team lunches and drinks quarterly team nights out eofy and christmas staff parties mid year and end of year all team days to rest reflect and plan if this role sounds perfect for you fill in the apply form below and attach your cover letter and a link to your website or portfolio were looking forward to saying hello '),(140246,'slug',0,1,' careers '),(140246,'title',0,1,' careers '),(140428,'field',164,1,' were a creative agency whose clients sleep at night there are no jazz hands no smoke no mirrors no special effects for our clients this means creative confidence for them their team and those higher up the chain doesnt that sound nice for a change our work focuses around significant human decisions leading people through these moments takes an appreciation for and skill to capture the spectrum of the human experience deep pain euphoria and everything between we take a 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'),(141484,'kind',0,1,' image '),(141484,'slug',0,1,''),(141484,'title',0,1,' img 1576 '),(141486,'field',164,1,' after a number of years being part of on a multi agency roster new word order won a five way pitch for the entire account responsibilities have included the entire portfolio of new and existing communities brand projects lead generation campaigns and strategic marketing direction our ongoing partnership has resulted in a truly collaborative relationship that continues to grow and evolve weve produced many ground breaking campaigns along the way and if work in progress is any indication the best is most definitely yet to come strategy copywriting video production digital design photography research branding pretty much every tool in the new word order kitbag has been utilised by the retireaustralia marketing team such has been the breadth and depth of our working partnership our full service agency offering creates the perfect platform for strong collaboration as clients such as retireaustralia have the confidence that integration and campaign execution from strategy can be executed more efficiently new word orders branding expertise has been integral to the partnership with retireaustralia weve fully branded and marketed new communities in their growing portfolio establishing the right brand values and voice for each particular project the masterbrand is also being rigorously reviewed to ensure optimal value is being achieved from retireaustralia name weve helped them grow brand awareness and stake their claim as a people business first and property business second in the backdrop of covid 19 this has been a significant branding challenge that our partnership team continues to work on together '),(141486,'slug',0,1,' retireaustralia 2 '),(141486,'title',0,1,' retireaustralia '),(141493,'field',164,1,' while glengara care has been described as the genuine alternative to aged care it often isnt clear what exactly sets the facility apart from residential aged care facilities the differentiators ultimately come down to the provision of care glengara care offers care that is personal loving and delivered in a manner that preserves the recipients independence the your care factor campaign was required to generate leads and sales while building awareness around glengara care in comparison to some of the well known aged care alternatives the core of the campaign was built from the concept of care we drew out two meanings from your care factor not only the level of care provided by the facility but also the decision making factors that each potential buyer personally cares about the term care factor is deeply familiar perhaps not so much to the 80 year old resident market but more so to their children the key influencers of this campaign we created three television commercials that pose the question of what is your care factor by contrasting the realities of people struggling physically and emotionally in a home that doesnt suit their needs against people receiving the unparalleled care offered at glengara care while the videos showcase glengara cares differentiated care offering the advertisements themselves separate glengara care from the alternatives theyre provocative fresh and engaging this project certainly wasnt an easy one the final product is the result of fierce determination both from nwo and retireaustralia in the face of adversity such as covid 19 restrictions risks and vulnerability the video shoot was rescheduled numerous times and often our careful planning was swapped out for quick thinking and adaptability the end result however was worth every bit of effort '),(141493,'slug',0,1,' glengaracare '),(141493,'title',0,1,' glengara care '),(141503,'email',0,1,' elliot madebyverse com '),(141503,'firstname',0,1,' elliot '),(141503,'fullname',0,1,' elliot kidd '),(141503,'lastname',0,1,' kidd '),(141503,'slug',0,1,''),(141503,'username',0,1,' elliot '),(141504,'extension',0,1,' jpg '),(141504,'filename',0,1,' 22 06 glengaracare website jpg '),(141504,'kind',0,1,' image '),(141504,'slug',0,1,''),(141504,'title',0,1,' 22 06 glengara care website '),(141505,'extension',0,1,' jpg '),(141505,'filename',0,1,' 22 06 glengaracare website2 jpg '),(141505,'kind',0,1,' image '),(141505,'slug',0,1,''),(141505,'title',0,1,' 22 06 glengara care website2 '),(141506,'extension',0,1,' jpg '),(141506,'filename',0,1,' 22 06 glengaracare website3 jpg '),(141506,'kind',0,1,' image '),(141506,'slug',0,1,''),(141506,'title',0,1,' 22 06 glengara care website3 '),(141511,'field',164,1,' were a creative agency whose clients sleep at night there are no jazz hands no smoke no mirrors no special effects for our clients this means creative confidence for them their team and those higher up the chain doesnt that sound nice for a change our work focuses around significant human decisions leading people through these moments takes an appreciation for and skill to capture the spectrum of the human experience deep pain euphoria and everything between we take a pragmatic common sense approach to strategic and creative work our clients find this refreshing because we understand their context and goals purpose driven work isnt rare anymore but our purpose to make a meaningful difference to peoples lives runs deep it determines the kind of work we do how we treat each other and our drive to go above and beyond for our clients all of our creative work is backed by research accurate insights and robust strategies for our clients it means they have hard evidence and confidence to take the next step and influence to bring their teams and leaders along for the ride we began as a strategic communications agency and good quality words still mean as much to us today as they did on day one our proven process uncovers the essence of an organisation and showcases it in a beautiful package that connects deeply with its people we seek to understand how humans connect engage decide and change evidence based strategy is built on unique insights that guide all the work to come see our proven methodologies for how we make every project a success we started out as a strategic communications agency when ex journo suzanne oxford got seriously fed up with all of the sub par corporate comms out there a few years later creative and strategist scott oxford joined the fun we hired a few more folks made a few more connections and slowly but surely became the strategic creative powerhouse our clients know and love us for today '),(141511,'slug',0,1,' about us '),(141511,'title',0,1,' about us '),(141512,'field',164,1,' while glengara care has been described as the genuine alternative to aged care it often isnt clear what exactly sets the facility apart from residential aged care facilities the differentiators ultimately come down to the provision of care glengara care offers care that is personal loving and delivered in a manner that preserves the recipients independence the your care factor campaign was required to generate leads and sales while building awareness around glengara care in comparison to some of the well known aged care alternatives the core of the campaign was built from the concept of care we drew out two meanings from your care factor not only the level of care provided by the facility but also the decision making factors that each potential buyer personally cares about the term care factor is deeply familiar perhaps not so much to the 80 year old resident market but more so to their children the key influencers and therefore primary target market of this campaign we created three television commercials that pose the question of what is your care factor by contrasting the realities of people struggling physically and emotionally in a home that doesnt suit their needs against people receiving the unparalleled care offered at glengara care while the videos showcase glengara cares differentiated care offering the advertisements themselves separate glengara care from the alternatives theyre provocative fresh and engaging in a way that directly resonates with the target market both potential residents and their influencers this project certainly wasnt an easy one the final product is the result of fierce determination both from nwo and retireaustralia in the face of adversity such as covid 19 restrictions risks and vulnerability the video shoot was rescheduled numerous times and often our careful planning was swapped out for quick thinking and adaptability the end result however was worth every bit of effort '),(141512,'slug',0,1,' glengaracare '),(141512,'title',0,1,' glengaracare '),(141516,'extension',0,1,' jpg '),(141516,'filename',0,1,' meet tim 2 jpg '),(141516,'kind',0,1,' image '),(141516,'slug',0,1,''),(141516,'title',0,1,' meet tim 2 '),(141522,'extension',0,1,' jpg '),(141522,'filename',0,1,' 22 06 glengaracare website header jpg '),(141522,'kind',0,1,' image '),(141522,'slug',0,1,''),(141522,'title',0,1,' 22 06 glengara care website header '),(141527,'extension',0,1,' jpg '),(141527,'filename',0,1,' heres tim jpg '),(141527,'kind',0,1,' image '),(141527,'slug',0,1,''),(141527,'title',0,1,' heres tim '),(141533,'field',164,1,' why does she say she accomplishes nothing when she appears to be one of the all time great multi taskers well she has started a thousand things in her life and never completed any of them piano cello netball volleyball basketball writing novels writing poetry acting dancing acrobatics choir all have been tried failed and given up forever is just as well because as someone who has more job titles than scott morrison in a pandemic we need her in the office were not sure whas on her business card but she acts as our junior copywriter production coordinator chief proofreader project manager office manager and social club vice president bree may be our youngest employee but her list of accomplishments belies her years shes already watched all 412 episodes of greys anatomy which she feels should entitle her to an honorary medical degree shes also memorised every single lyric of every taylor swift song that particular obsession runs to attending three of her concerts and counting and two tattoos referencing her music and counting oh yes and she just finished her under graduate degree in business at qut her cooking skills are non existent but luckily bree lives the inner city life so a poke bowl or dumpling shop is never too far away theres also the occasional maccas feed after hitting the valley nightclubs whose menu she can recite by heart thanks to her teen years spent in the drive thru trenches if you cat find her in the office just follow the sound of someone talking about the latest netflix series then just give her a job to do and watch her get to it well straight after shes finished listening to taytays latest release the girl has priorities you know liam was born and raised in brisbane but escaped the oppressive heat to live in london and hong kong and then found it again in guam for seven years now back in his hometown he carries with him the secrets of a journey well travelled from paying his way through uni as a roadie for ska band the furious turtles to winning australian and international advertising and production copywriting awards throughout his career were sure we can thank his time on the road is classified but imaginably riddled with life altering stories for the effortless creativity he brings day to day second to that maybe also his time at industry renowned award school speaking of formative experiences lias gruff exterior was carefully constructed back in his boarding school days when he was an easy target as the only soft city kid among a sea of tough country kids he quickly discovered that no amount of skiing holidays or golfing hole in ones current tally zero from 50 000 attempts could win the respect of teenage bogans a lesson in humility for liam perhaps weve all been there at some point despite his otherwise bourgeois sounding life where the golfing green is grassier liam actually knows all about the importance of sacrifice after all he cooks his famous garlic prawns every year for his family christmas and last year for the nwo christmas despite his drastic ironic and tragic crustacean allergy when he defeats the prawns they defeat him right back you can actually cook the dish yourself following his not so secret recipe here is delicious you cat take lias word for it of course but you can take ours he has cooking all locked down but hell be the first to tell you cleaning ist his area of expertise we cat have everything no reason to fret though ist that what kids are for and hes got four of them so hes very good at delegating a of couple residents in his household live it lush and chore free though his 50kg irish wolfhound luna and his 8kg cavoodle rusty in fact theyve delegated to liam the chore of walking them every morning those gorgeous dogs are part of what we love about liam along with his dry sense of humour his endless creative expertise and his penchant for telling a good story whether is through an ad script or just a weekend anecdote she makes a splash in the nwo studio but the real party starts when kimi gets home with a glass of natural wine in hand she relaxes to the sweet symphony of her sewing machine and the real housewives of wherever shell proudly tell you shes seen every episode in her heart shes a rich housewife but in her clever brain shes an ambitious talented entrepreneur as a side hustle she sews and sells custom leather bags purses and earrings she stocks them at forge forward in fortitude valley and the home of the arts in the gold coast so go check em out the biz was even featured in frankie magazine who absolutely frothed over her two toned gold snake tote bag the next enterprise ambition on kimis list is a doggy day care she lives and breathes for animals of all kinds she says could fall in love with an earthworm although shed probably feed it to her budgies if they asked her to kimi is loyal to patsy and tina before anything else named after patsy cline and tina arena her babies represent just a smidge of kimis music taste which she describes as dad musi to stick with the household theme kimis partner levi decided to pursue a career as a drummer composer and music mix engineer sometimes he sings backup to kimis karaoke rendition of private dancer kimis custom illustration is one of the things that make our work really special shes an amazing problem solver and collaborator and her favourite part of the job is illustrating video storyboards that our animators bring to life rather than designer kimis most well known around the office as lady president of the social committee she makes sure we have cake and sparkling wine on birthdays takeout lunch on fridays and the trendiest christmas venue booked by september every year nwos social scene would truly be lost without kimi theres so much more to marnie than just her role at nwo to start with marnies our personal photographer for many of our staff headshots is an equal trade because we let her put her four years of art school to good use never mind that she already does that with her side hustle photography business actually there are many ways art school shaped her into the artist she is today it taught her that theres art in absolutely everything is where she discovered wine and for her honours project she explored how the innocence of childlike expression unlocks free creativity a sentiment that inspired her teenage rap band origami girls their music video for hit single rapp is one of our all time favourites but two and a half years ago alma took over the role of childlike expression and hes got it down pat marnie says her toddler runs her world and is the centre of her purpose as far as bosses go hes a pretty cute one if alma is marnies boss mark is her partner in crime it was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles the adventurous pair climbed more than 4km above sea level on manaslu for marnies 30th just the next step up from her 18th birthday skydiving trip of all the musical talent we have rocking here at nwo marnies probably takes the cake it all started with a pair of drumsticks dreams of an all girl band and a healthy crush on zac hanson in high school marnie fantasised about opening for zac on tour before riding off into the moonlight with him but the reality was a little less dreamy and a whole lot louder a decade spent playing for an improvised noise band in warehouses and diy festivals and improvised noise was only the beginning of her music career now marnies checked off all the genres from emo and garage to bubble gum rock in the spare time she cat possibly have shes captured every era of her music over the past decade through her video production business bare pictures beyond the creative vision we see in her music videos marnie has extensive experience producing tvcs for big biz dogs like the nrl samsung and australian ballet marnies blue sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better and we just love her for it is clear to us that william was custom built for his role as account manager business growth but theres a lot more to him than wip reports and bd timelines like his first love music from building music festival sets for global icons like justin bieber and ariana grande good mates of his apparently to running his own music biz where he managed local artists william is what we would call the artsy type but despite his natural talents on guitar and piano rumour has it he cat even read sheet music didt bode well for the paperwork maybe thas why he swapped his yamaha keyboard for a wireless apple one and so musis loss became advertisings gain willias young looks belie a wealth of industry experience while he co ran a creative agency he stocked his blazer sleeves with some tricks that have majorly delighted us at nwo in return for choccy treats during our fortnightly client services meeting william uses his top notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects he wot compromise on meeting his client deadlines the guy is dedicated what can we say but we hear hes actually pretty flexible on the balance beam thanks to years of gymnastics training his impressive sense of balance comes in handy every now and then when hes across the globe shredding the ski slopes his happy place if the cheesy photographed grins are any indication when he started with us we immediately got him on the tools and by the tools we obviously mean the coffee machine lately weve been lost without an office barista so he couldt have joined us at a better time strategy and marketing have always come naturally to greg he is both fluent in marketing speak and impressively able to communicate with non marketing natives but theres much more to uncover beyond his business acumen gregs our resident kiwi bringing with him stories of the beautiful aotearoa landscape and all the silly adrenaline pursuits that come with it like his potentially mid life crisis inspired 50th birthday skydiving adventure the thrill seeking continued beyond new zealand his move to australia was bracketed by swims with whale sharks in mexico shivery fishing in the arctic circle and months of backpacking through the middle east although he hast yet made his way to india which is rich with his family history but is on the bucket list gregs family is his world while greg is a natural leader in the workplace hes married to a leo his wife jo who was destined to wear the proverbial pants in their household hes immensely proud of his son daniel who inherited gregs football stardom and carries the torch since gregs body decided his glory days are long over greg is now coach to daniel to cope with his retirement from playing football and tennis his golf glory days are still alive and well greg is a fan of many thought provoking quotes such as hope is not a strategy good is the enemy of great and hot chips taste better when they belong to someone else his seagull tendencies make lunch with greg a high stakes experience a big believer that humour can lighten even the most challenging of situations greg is always earning laughs around the office making him the perfect new addition to the team tim joined the nwo team last year and since then we have unearthed a plethora of interesting snippets about the life of tim now is time to share that with the outside world for example although born in brisbane tim grew up on the island of borneo in malaysia before moving back to brisbane at age 16 and attending boarding school sorry but all boarding school stories remain classified with that cultural background tim is fortunate enough to speak three languages english bahasa melayu and hakka a chinese dialect actually he speaks a few chinese dialects so calling tim trilingual might actually be selling him short when he was younger he was quite the tennis player and travelled extensively around south east asia for tournaments luckily for rafa and roger he decided to swap the racquet for a macbook and pursued his career in advertising regrets hes had a few like being a guinea pig in clinical trials in exchange for a few bucks or the free tattoo of a hotel safe code he got as a dare many expensive laser sessions later it turns out it wast a free tattoo at all he has been on road trips around iceland in winter adds salt to coke is a mad manchester united fan and a former cover band lead singer he really rocks it on karaoke nights despite all these interesting tidbits tim is most well known for his sneaker collection admitting to ownership of more than 100 pairs but we suspect the number is way higher rarely a week goes by at nwo hq without a couple of shoe box sized deliveries arriving for mr kho tim is happily married well hes happy at least and can sniff a good lunch from five desks away as his clients will attest tim is full of energy and curiosity and that makes him a great member of the nwo family '),(141533,'slug',0,1,' let us introduce ourselves '),(141533,'title',0,1,' let us introduce ourselves '),(141534,'extension',0,1,' jpg '),(141534,'filename',0,1,' nwo logo jpg '),(141534,'kind',0,1,' image '),(141534,'slug',0,1,''),(141534,'title',0,1,' nwo logo '),(141535,'extension',0,1,' jpg '),(141535,'filename',0,1,' nwo logo 2022 06 29 014636 ronb jpg '),(141535,'kind',0,1,' image '),(141535,'slug',0,1,''),(141535,'title',0,1,' nwo logo '),(141536,'extension',0,1,' jpg '),(141536,'filename',0,1,' heres tim 2022 06 29 014909 sdpk jpg '),(141536,'kind',0,1,' image '),(141536,'slug',0,1,''),(141536,'title',0,1,' heres tim '),(141538,'extension',0,1,' jpg '),(141538,'filename',0,1,' nwo background jpg '),(141538,'kind',0,1,' image '),(141538,'slug',0,1,''),(141538,'title',0,1,' nwo background '),(141574,'field',164,1,' while glengara care has been described as the genuine alternative to aged care it often isnt clear what exactly sets the facility apart from residential aged care facilities the differentiators ultimately come down to the provision of care glengara care offers care that is personal loving and delivered in a manner that preserves the recipients independence the your care factor campaign was required to generate leads and sales while building awareness around glengara care in comparison to some of the well known aged care alternatives the core of the campaign was built from the concept of care we drew out two meanings from your care factor not only the level of care provided by the facility but also the decision making factors that each potential buyer personally cares about the term care factor is deeply familiar perhaps not so much to the 80 year old resident market but more so to their children the key influencers of this campaign we created three television commercials that pose the question of what is your care factor by contrasting the realities of people struggling physically and emotionally in a home that doesnt suit their needs against people receiving the unparalleled care offered at glengara care while the videos showcase glengara cares differentiated care offering the advertisements themselves separate glengara care from the alternatives theyre provocative fresh and engaging this project certainly wasnt an easy one the final product is the result of fierce determination both from nwo and retireaustralia in the face of adversity such as covid 19 restrictions risks and vulnerability the video shoot was rescheduled numerous times and often our careful planning was swapped out for quick thinking and adaptability the end result however was worth every bit of effort '),(141574,'slug',0,1,' glengaracare '),(141574,'title',0,1,' glengara care '),(141582,'field',164,1,' our team is full of vibrant hard working people who live very full lives outside the walls of nwo crazy hey if you have worked with some of the team you might only know us in full throttle foot on the gas pedal mode but at home theres so much more to see tim joined the nwo team last year and since then we have unearthed a plethora of interesting snippets about the life of tim now its time to share that with the outside world for example although born in brisbane tim grew up on the island of borneo in malaysia before moving back to brisbane at age 16 and attending boarding school sorry but all boarding school stories remain classified with that cultural background tim is fortunate enough to speak three languages english bahasa melayu and hakka a chinese dialect actually he speaks a few chinese dialects so calling tim trilingual might actually be selling him short when he was younger he was quite the tennis player and travelled extensively around south east asia for tournaments luckily for rafa and roger he decided to swap the racquet for a macbook and pursued his career in advertising regrets hes had a few like being a guinea pig in clinical trials in exchange for a few bucks or the free tattoo of a hotel safe code he got as a dare many expensive laser sessions later it turns out it wasnt a free tattoo at all he has been on road trips around iceland in winter adds salt to coke is a mad manchester united fan and a former cover band lead singer he really rocks it on karaoke nights despite all these interesting tidbits tim is most well known for his sneaker collection admitting to ownership of more than 100 pairs but we suspect the number is way higher rarely a week goes by at nwo hq without a couple of shoe box sized deliveries arriving for mr kho tim is happily married well hes happy at least and can sniff a good lunch from five desks away as his clients will attest tim is full of energy and curiosity and that makes him a great member of the nwo family '),(141582,'slug',0,1,' let us introduce ourselves '),(141582,'title',0,1,' let us 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071901 flnv jpg '),(141602,'kind',0,1,' image '),(141602,'slug',0,1,''),(141602,'title',0,1,' 22 07 ycn marketing website '),(141607,'field',164,1,' a great new infographic has found that well give a website a minute to display what were looking for before we give up some types of sites are better than others in delivering what were after especially hotel booking sites the two biggest complaints about web sites according to the research include that there is too much going on and also not enough information which we can take to mean that many sites drone on and on but dont really say much users also complain across all age groups and online skills that text is too small and that navigation is difficult on the sites they give up on thirty five per cent of users fail to complete simple tasks on the average website lets improve those stats shall we heres a plan 1 design from the users perspective not your own we know your company is the greatest thing since google and you cant wait to tell everyone all about where it began who works there and the details of your offering but the truth is that a user just wants to get to the point and their interests should override yours usability is key show them what theyre looking for and dont make them search for it that doesnt mean sacrificing look and feel for too much simplicity it just means focusing the layout and design on the search 2 create a navigation path if the information on your website is simple and structured you can guide visitors on the path youd like them to take use tabs and sub pages for different categories and make it logical 3 content is everything content is the most important element of your site really and it needs to fit the logical and structured navigation youll want to include keywords page titles meta tags and headings for search engine optimisation as weve previously discussed in our writing for readable web article there are some hallmarks we use when writing web copy for our clients short effective sentences say the same information with less sub headings and headings containing keywords everyday words the average reader can easily understand plain english informal voice common language conventions direct language active tense consistent logical structuring of information 4 speed it up and make it simple lets face it were a busy bunch and a reminder of the old days of dial up waiting for your site to load is going to test the patience of even the most loyal visitor in fact many visitors will start to abandon a website after just a few seconds of loading time most of that time is the result of design decisions so simplify some of the fancy effects we love web design and working with you on the best and most creative way to present your business starting with a structure that appeals to your audience then adding in some clever design and copy ensures that your site will be a success talk to us about it today '),(141607,'slug',0,1,' are customers giving up on your website '),(141607,'title',0,1,' are customers giving up on your website '),(141616,'email',0,1,' greg newwordorder com au '),(141616,'firstname',0,1,' greg '),(141616,'fullname',0,1,' greg bowell '),(141616,'lastname',0,1,' bowell '),(141616,'slug',0,1,''),(141616,'username',0,1,' greg '),(141617,'slug',0,1,''),(141618,'slug',0,1,''),(141619,'slug',0,1,''),(141620,'slug',0,1,''),(141621,'slug',0,1,''),(141632,'extension',0,1,' jpg '),(141632,'filename',0,1,' untitled artwork 7 jpg '),(141632,'kind',0,1,' image '),(141632,'slug',0,1,''),(141632,'title',0,1,' untitled artwork 7 '),(141642,'email',0,1,' william newwordorder com au '),(141642,'firstname',0,1,' william '),(141642,'fullname',0,1,' william grunwald '),(141642,'lastname',0,1,' grunwald '),(141642,'slug',0,1,''),(141642,'username',0,1,' william '),(141650,'extension',0,1,' jpg '),(141650,'filename',0,1,' 22 07 meet greg jpg '),(141650,'kind',0,1,' image '),(141650,'slug',0,1,''),(141650,'title',0,1,' 22 07 meet greg '),(141662,'field',164,1,' the brief was relatively simple get us known for who we are and what we do and quickly with that we applied our combination of strategic smarts and creative firepower to produce a brand awareness campaign for community solutions that delivered on all counts the critical challenge of addressing the brand awareness and consistency issues was creatively solved by going back to basics the brand name we added a series of two word descriptors to the community solutions name and logo through graphic design we made them readable both horizontally and vertically to create multiple meanings and build new stories this approach kept the branding front and centre delivering on the awareness measure while shining a light on the services and outcomes that community solutions offers to their stakeholders the campaign features a variety of assets including digital socials outdoor online video and radio everything was designed in a template format for multiple executions and future extensions the creative team did a fantastic job listening to the client understanding their needs and solving it in a really interesting way we wanted a concept that was like discovering a little nugget of gold this campaign does exactly that it looks sounds and feels just right new word order presented us with a concept that was quite unexpected but answered the brief in a truly compelling and powerful way were excited to see how the campaign engages with people and evolves into the future rebecca green marketing advisor campaigns community solutions '),(141662,'slug',0,1,' community solutions '),(141662,'title',0,1,' community solutions '),(141670,'extension',0,1,' jpg '),(141670,'filename',0,1,' 22 07 ramsay marketing project page 1 1 jpg '),(141670,'kind',0,1,' image '),(141670,'slug',0,1,''),(141670,'title',0,1,' 22 07 ramsay marketing project page 1 1 '),(141671,'extension',0,1,' jpg '),(141671,'filename',0,1,' 22 07 ramsay marketing project page 1 12 jpg 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help develop a campaign to promote their orthopaedic services across their network of hospitals the campaign served to educate the target market on what makes ramsays orthopaedic offerings special while also calling them to check whether their health insurance covers ramsay hospitals using ramsays target market of orthopaedic patients in their 40s and 50s we created the weekend warrior characters everyday people who take on their alter ego when the working week is over the social sports star who pushes themself to go for that bicycle kick or elaborate jump pass the reno kings and queens who love bunnings outings and would never pay someone else to do work around the house that they could do themselves theres an ocean of campaigns out there from medical brands that all look the same clinical and serious ramsay stepped outside of the same same and opted for more lively exaggerated shots of weekend warriors in action being injured and seeking care from a ramsay hospital with fresh 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'),(141745,'slug',0,1,''),(141745,'title',0,1,' 22 07 ramsay marketing project page 3 1 '),(141758,'extension',0,1,' jpg '),(141758,'filename',0,1,' 22 07 greg edm 1 1 jpg '),(141758,'kind',0,1,' image '),(141758,'slug',0,1,''),(141758,'title',0,1,' 22 07 greg edm 1 1 '),(141776,'field',164,1,' a complicated restructuring and rebranding exercise took place as a result of the expiration of licencing agreements chevron downstream australia appointed new word order to help facilitate the process and undertake important marketing work including taking carriage of promotions of the australian b2b fuels and lubricants division we conducted a competitor analysis to assess competitor brand messaging and positioning interviews with key caltex fuels and lubricants distributors in the b2b market and one on one interviews with the general customers our insights indicated a need for authentic real life marketing collateral with which the audience can connect we also gleaned that the messaging needed to be kept simple we made the creative decision to let the products take a backseat and instead shine a light on the customers businesses and their distributor relationships we worked with a videographer to give the videos a warm and at times heartfelt tone the customers in question are mostly generations old businesses with a story to tell so we told some stories the end result was 60 video variations in a style you wouldnt necessarily associate with marketing around fuel and lubricant products something a little surprising something that stands out from the crowd '),(141776,'slug',0,1,' chevron '),(141776,'title',0,1,' chevron '),(141802,'extension',0,1,' jpg '),(141802,'filename',0,1,' tritium 07 1 jpg '),(141802,'kind',0,1,' image '),(141802,'slug',0,1,''),(141802,'title',0,1,' tritium 07 1 '),(141803,'extension',0,1,' png '),(141803,'filename',0,1,' tritium 07 2 png '),(141803,'kind',0,1,' image '),(141803,'slug',0,1,''),(141803,'title',0,1,' tritium 07 2 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progress is any indication the best is most definitely yet to come strategy copywriting video production digital design photography research branding pretty much every tool in the new word order kitbag has been utilised by the retireaustralia marketing team such has been the breadth and depth of our working partnership our full service agency offering creates the perfect platform for strong collaboration as clients such as retireaustralia have the confidence that integration and campaign execution from strategy can be executed more efficiently new word orders branding expertise has been integral to the partnership with retireaustralia weve fully branded and marketed new communities in their growing portfolio establishing the right brand values and voice for each particular project the masterbrand is also being rigorously reviewed to ensure optimal value is being achieved from retireaustralia name weve helped them grow brand awareness and stake their claim as a people business first and property business second in the backdrop of covid 19 this has been a significant branding challenge that our partnership team continues to work on together '),(141811,'slug',0,1,' retireaustralia 2 '),(141811,'title',0,1,' retireaustralia '),(141913,'field',164,1,' we are a brisbane based agency renowned for our evidence based strategic approach to truly wonderful creative work we are strongly purpose driven wholeheartedly committed to making a meaningful difference in the lives of our clients their customers and the community at large our work is rewarding the best part of what we do is doing it together theres nothing quite like a room full of inspired inspiring people united by purpose and passion and were thrilled at the idea of you being a part of that this is a rare opportunity to join a fast growing and supportive agency in a very exciting phase of its evolution a competitive salary will be negotiated everyone at nwo enjoys fantastic benefits from flexibility to bonuses professional development and a comprehensive wellbeing program flexibility and additional leave hybrid working environment with genuine flexibility work from home and our office at greenslopes one day per semester of paid study leave early late and split day options extra day of leave for an extra happy birthday bonus benefits $650 a year via airwallex to spend on you however you choose $50 a month extra $50 in your birthday month professional development work with top executives in wide ranging sectors gain deep expertise across all creative fields flexible teams means youll work on every account paid professional membership of your choice annual $1000 professional development budget learning and development plan for every employee study leave for post graduate study wellbeing weekly or fortnightly 1 1 with direct manager quarterly goal setting and performance review free access to employee assistance program intentional wellbeing at work program including massage and yoga happy friyay and every other day weekly team lunches and drinks quarterly team nights out eofy and christmas staff parties mid year and end of year all team days to rest reflect and plan if this role sounds perfect for you fill in the apply form below and attach your cover letter and a link to your website or portfolio were looking forward to saying hello '),(141913,'slug',0,1,' careers '),(141913,'title',0,1,' careers '),(141914,'field',164,1,''),(141914,'slug',0,1,' update details '),(141914,'title',0,1,' update details '),(141915,'slug',0,1,''),(141916,'slug',0,1,''),(141917,'slug',0,1,''),(141918,'slug',0,1,''),(141919,'slug',0,1,''),(141925,'field',164,1,' uu identified the ekka as an opportunity to engage inform and educate their customers to build a deeper understanding of water security and to set the stage for uu to influence water restrictions down the track through hands on activities and immersive visual displays the ekka was the perfect place to connect with uus communities and reassure them that uu is a safe pair of hands that holds and shapes the future of water security thematically this activation was centred around each individuals connection with water through making people conscious of waters impact on their day to day life we helped them discover how essential water security is and appreciate the role uu plays in protecting our water supply and ultimately the lifestyles and livelihoods of queenslanders the goal of the ekka display was three fold attract people to the space engage them to participate and ensure they absorb the key messaging we were working with an eight metre wide screen so we determined pretty quickly that one very very landscape video wouldnt be the best viewing experience so we did what we do best we got creative we fashioned a collage of videos with various illustrated key messages live action footage and graphic patterns that loop and combine into an engaging eight metre video experience the audience were able to contribute their personal connection with water through sketches and scribbles on magnetic tiles each tile was fixed to the wall to create a crowdsourced water mosaic that grew over the course of the ekka telling true stories of water memories and moments bright colours custom illustration lots of movement and bold statements thats the sweet combination we concocted to communicate some very important key messages to the audience and the icing on top of the strawberry sundae we just had so much fun coming up with the concept and bringing it to life the ekka public holiday didnt hurt either '),(141925,'slug',0,1,' urban utilities '),(141925,'title',0,1,' urban utilities '),(141945,'extension',0,1,' jpg '),(141945,'filename',0,1,' 22 08 ekka marketing website jpg '),(141945,'kind',0,1,' image '),(141945,'slug',0,1,''),(141945,'title',0,1,' 22 08 ekka marketing website '),(141946,'extension',0,1,' jpg '),(141946,'filename',0,1,' 22 08 ekka marketing website2 jpg '),(141946,'kind',0,1,' image 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'),(142011,'slug',0,1,''),(142011,'title',0,1,' 22 07 ycn marketing website 4 '),(142014,'extension',0,1,' jpg '),(142014,'filename',0,1,' 22 07 ycn marketing website 5 jpg '),(142014,'kind',0,1,' image '),(142014,'slug',0,1,''),(142014,'title',0,1,' 22 07 ycn marketing website 5 '),(142030,'field',164,1,' brisbane north phn asked us to write design and develop a navigator website that doubles as a one stop shop of resources information and services that promote healthy ageing in the brisbane north and moreton bay region the projects goal was to enable people to more proactively manage their own healthcare while also equipping healthcare professional and carers with resources to support their care services working closely with the client team and the council on the ageing our strategists conducted a stakeholder consultation process with community members and health professionals the stakeholders generously shared their expertise and lived experience to help this project reach the communitys specific needs with a particular focus on dementia physical health mental health social connection nutrition and digital skills each aspect of the content writing design and development of the website was informed by insights from the stakeholders to ensure the project would fulfil community needs we made sure the site was easy to use by integrating a very simple user interface into the web design and development user experience and acceptance testing was a key element of ensuring the site would be practical and enjoyable for its audience nothing like this existed before now this project fulfils community needs around healthy ageing in a way that really excited the stakeholders who were involved in the project this kind of work aligns perfectly with our purpose at nwo to make a meaningful difference to peoples lives '),(142030,'slug',0,1,' your care navigator '),(142030,'title',0,1,' your care navigator '),(142036,'field',164,1,' while glengara care has been described as the genuine alternative to aged care it often isnt clear what exactly sets the facility apart from residential aged care facilities the differentiators ultimately come down to the provision of care glengara care offers care that is personal loving and delivered in a manner that preserves the recipients independence the your care factor campaign was required to generate leads and sales while building awareness around glengara care in comparison to some of the well known aged care alternatives the core of the campaign was built from the concept of care we drew out two meanings from your care factor not only the level of care provided by the facility but also the decision making factors that each potential buyer personally cares about the term care factor is deeply familiar perhaps not so much to the 80 year old resident market but more so to their children the key influencers of this campaign we created three television commercials that pose the question of what is your care factor by contrasting the realities of people struggling physically and emotionally in a home that doesnt suit their needs against people receiving the unparalleled care offered at glengara care while the videos showcase glengara cares differentiated care offering the advertisements themselves separate glengara care from the alternatives theyre provocative fresh and engaging this project certainly wasnt an easy one the final product is the result of fierce determination both from nwo and retireaustralia in the face of adversity such as covid 19 restrictions risks and vulnerability the video shoot was rescheduled numerous times and often our careful planning was swapped out for quick thinking and adaptability the end result however was worth every bit of effort '),(142036,'slug',0,1,' glengaracare '),(142036,'title',0,1,' glengara care '),(142038,'field',164,1,' like schools everywhere west moreton anglican college needed to change its plans to bring parents onto campus to experience the school because of the coronavirus this meant the annual open day was cancelled but a few months later when restrictions eased the school had a chance to bring parents back we developed a 16 week plan that timed out the lead up to the modified open day and follow up of leads afterwards it outlined a westmac specific brand campaign that celebrated the westmac way and positioned the school as a unique and desirable offering compared to other schools in the catchment area at the end of the day parents just want their kids to be happy healthy and well westmac is a wonderland for kids complete with an agriculture farm animals and a garden for digging because thats just what kids like doing its the school for real life this campaign included gorgeous hero photography strategic messaging and a series of videos where students talk about their westmac experience the campaign resonated with parents in the catchment and filled the tour we continued to run the campaign for the rest of the year encouraging prospective parents to attend a personal tour '),(142038,'slug',0,1,' west moreton anglican college '),(142038,'title',0,1,' west moreton anglican college '),(142039,'email',0,1,' hello newwordorder com au '),(142039,'firstname',0,1,' hazel '),(142039,'fullname',0,1,' hazel '),(142039,'lastname',0,1,''),(142039,'slug',0,1,''),(142039,'username',0,1,' hazel '),(142040,'slug',0,1,''),(142051,'field',164,1,' uu identified the ekka as an opportunity to engage inform and educate their customers to build a deeper understanding of water security and to set the stage for uu to influence water restrictions down the track through hands on activities and immersive visual displays the ekka was the perfect place to connect with uus communities and reassure them that uu is a safe pair of hands that holds and shapes the future of water security thematically this activation was centred around each individuals connection with water through making people conscious of waters impact on their day to day life we helped them discover how essential water security is and appreciate the role uu plays in protecting our water supply and ultimately the lifestyles and livelihoods of queenslanders the goal of the ekka display was three fold attract people to the space engage them to participate and ensure they absorb the key messaging we were working with an eight metre wide screen so we determined pretty quickly that one very very landscape video wouldnt be the best viewing experience so we did what we do best we got creative we fashioned a collage of videos with various illustrated key messages live action footage and graphic patterns that loop and combine into an engaging eight metre video experience the audience was able to contribute their personal connection with water through sketches and scribbles on magnetic tiles each tile was fixed to the wall to create a crowdsourced water mosaic that grew over the course of the ekka telling true stories of water memories and moments bright colours custom illustration lots of movement and bold statements thats the sweet combination we concocted to communicate some very important key messages to the audience and the icing on top of the strawberry sundae we just had so much fun coming up with the concept and bringing it to life the ekka public holiday didnt hurt either '),(142051,'slug',0,1,' urban utilities '),(142051,'title',0,1,' urban utilities '),(142065,'field',164,1,' the oir asked us to create a behaviour change campaign that connects with queenslanders who ride quad bikes five key messages were at the core of the campaign 1 always wear a helmet 2 keep kids on kid bikes 3 dot double 4 dot overload 5 get proper quad bike training surprised by the fact that quad bikes are the biggest killer in the queensland agriculture industry we chose to make this the focus of the campaign our messaging asked the audience to consider what would your family do if you didt come home safe to cut through to the audience we turned to our tried and true behaviour change methodology we know behaviour is only the surface evidence of a deeper journey attitudinal change is the real target and behaviour change follows if is something as simple as wearing a helmet to unlock attitudinal change we focused on aligning the campaign with the audiences core values and beliefs we just had to understand them and write messaging that connects with who they are the rollout of the campaign required deft thinking to accommodate the budget and some production parameters so we worked up solutions that met these requirements while still reaching strong creative standards digging deeper strategically we challenged the illustrative concept the oir originally briefed instead conceptualising live action stills underlaying animation so the audience could see themselves in the video the campaign features a series of six videos radio and press advertisements posters dl flyers and website and digital assets created under a central concept of come home safe in its entirety the campaign is an emotionally compelling and strategic suite of creative that makes a difference to peoples lives every time a quad bike rider comes home safe '),(142065,'slug',0,1,' office of industrial relations '),(142065,'title',0,1,' office of industrial relations '),(142243,'slug',0,1,' jul 2022 '),(142243,'title',0,1,' jul 2022 '),(142245,'slug',0,1,' aug 2022 '),(142245,'title',0,1,' aug 2022 '),(142247,'slug',0,1,' sep 2022 '),(142247,'title',0,1,' sep 2022 '),(142250,'email',0,1,' michellejonesweb gmail com '),(142250,'firstname',0,1,' michelle '),(142250,'fullname',0,1,' michelle jones '),(142250,'lastname',0,1,' jones '),(142250,'slug',0,1,''),(142250,'username',0,1,' michelle '),(142251,'field',164,1,' surf life saving queensland and the department of agriculture and fisheries are promoting sharksmar messages to primary school aged children in a 12 month educational program they asked us to develop an interactive game that educates kids about sharks and the simple things they can do at the beach to stay safe from shark related incidents kids are typically more interested in sharks than afraid of them so we wanted to nurture that by making the game educational and fun rather than fear based armed with our behaviour change expertise we empowered them with knowledge about how sharks behave such as their feeding times where they live and how they hunt so the kids can make smart choices we consulted with primary school teachers to develop the games tone and language ensuring it was as age appropriate and engaging as possible there are so many ways to approach sharksmart behaviours so we created not one game but two mini games with three modes the first game beach explorer is an open world exploration game set on a beach there are items scattered across the beach like flags water debris and rips that prompt questions related to sharksmart behaviours if the player answers correctly theyre rewarded with a beach badge this game is split into two modes explorer mode and race mode the second game which shark are you asks the players questions about their preferences and human experiences that relate to the behaviours of tiger bull white and hammerhead sharks based on their responses each player is assigned one of the four shark types and provided information about that shark the whole project is elevated by nwos trademark custom illustration and animation which really brings the beach to life we really blew this brief out of the water for a limited budget we built two games from scratch complete with a catchy custom theme song projects like these fun and engaging but with real purpose are why we get out of bed every morning the whole process from conception to delivery was really collaborative with the clients and that definitely shows in the final product '),(142251,'slug',0,1,' shark smart '),(142251,'title',0,1,' surf life saving queensland '),(142252,'extension',0,1,' jpg '),(142252,'filename',0,1,' 22 09 rta website global img jpg '),(142252,'kind',0,1,' image '),(142252,'slug',0,1,''),(142252,'title',0,1,' 22 09 rta website global img '),(142258,'field',164,1,' the queensland government needed to establish a subsidiary entity to carry the planning and transmission connection work for potential pumped hydro projects across queensland our creation of the brand for queensland hydro involved extensive discovery prior to crafting a brand identity designing marketing collateral and copywriting designing and developing a website as we often do we began this project with a comprehensive discovery phase this involved a review of queensland hydros contemporaries and competitive landscape consultation with a first nations advisor on theming and language and stakeholder workshops to clarify the brand personality purpose and objectives our deliverables included a brand name logo visual identity collateral key messaging and content for the website we kept the design fresh and engaging while accommodating the needs of the various stakeholders involved queensland hydro will be a vital component in reaching australias aspirational energy goals over the next few decades pumped hydro is at the centre of cleaning up queenslands energy and we were delighted to play a role in bringing queensland hydro to life '),(142258,'slug',0,1,' queensland hydro '),(142258,'title',0,1,' queensland hydro '),(142281,'email',0,1,' bruce varleyconnell net '),(142281,'firstname',0,1,' test '),(142281,'fullname',0,1,' test '),(142281,'lastname',0,1,''),(142281,'slug',0,1,''),(142281,'username',0,1,' test '),(142375,'field',164,1,' when it comes to behaviour change we know what success and lets face it failure looks like our successful work has seen countless queenslanders quit smoking influenced the behaviours of people experiencing and perpetrating domestic and family violence https newwordorder com au work dfv campaign shaped attitudes towards the covid 19 vaccination debate and encouraged safer transport and travel practice https newwordorder com au work department of transport and main roads the biggest thing weve learned from behaviour change campaigns is youre in it for the long haul people dont change their behaviour overnight especially behaviour around their big life moments it happens incrementally and although the process is long its a rewarding one a good long term behaviour change campaign is broken down into steps focusing on the giant leap of that moment in time we have been running medical mums https nwo staging nwo digital work medical mums as an annual campaign for brisbane north phn since 2016 each year the focus has shifted slightly but the core behaviour change message has remained steadfast what began with live action interviews of gp mums and an indigenous health nurse grew to include a medical dad in the third year and turned into a refreshingly different illustration with a diverse cast of characters in the fourth tackling myths and fear tactics head on in 2020 our messaging cut through covid 19 clutter and encouraged parents to continue their childrens vaccination schedules in spite of hesitancy and uncertainty around the covid 19 vaccine each year moved the conversation along a little further warranting a slightly different approach each time with behaviour change campaigns its not our job to move whole populations from 0 to 100 its to elicit in people the desire to change sustainably so they can lead themselves along the stages of change at their own pace we use nudge and switch models for our behaviour change campaigns first articulated by nobel prize winning behavioural economist richard thaler a nudge is an environmental modification that encourages people to make good decisions like the reminder your dentist sends you to schedule a dental check up nudges exponentially increase the likelihood of people making the behaviour change in that instance but it means they rely on your reminders for any ongoing change switches are simple activities or thought changers that encourage people to keep going with their determination to change allowing them to take responsibility for their behaviours metrics are a vital element of a behaviour change campaign you have to measure the influence youve had on behaviour to know if your campaign is working its just as important to track your metrics before you start the campaign as it is to track them after its complete your metrics will depend greatly on the behaviour itself i e if you want people to stop flushing junk down the toilet https nwo staging nwo digital work no 3 campaign measure how often toilets get clogged in the community if youre stuck these are some handy general measurements social media analytics to track engagements clicks on your website purchases of your products and services no matter what product you sell service you deliver or behaviour you change your audience is always going to be human beings which means the result will never be perfection perfect complete and consistent change is rarely achievable if thats your goal behaviour change campaigns arent going to feel rewarding at all but every step in the right direction is a win so keep your goals big but realistic and give people credit for the things they do achieve instead of focusing on where they fall short champion every change no matter how small champion your audience through each small step of the behaviour change process and celebrate your wins big and small learn to appreciate every bit of influence you have over helping people make better choices and youll find behaviour change campaigns are the most rewarding of all '),(142375,'slug',0,1,' behaviour change a long haul 2 '),(142375,'title',0,1,' behaviour change a long haul '),(142377,'field',164,1,' when it comes to behaviour change we know what success and lets face it failure looks like our successful work has seen countless queenslanders quit smoking influenced the behaviours of people experiencing and perpetrating domestic and family violence https newwordorder com au work dfv campaign shaped attitudes towards the covid 19 vaccination debate and encouraged safer transport and travel practice https newwordorder com au work department of transport and main roads the biggest thing weve learned from behaviour change campaigns is youre in it for the long haul people dont change their behaviour overnight especially behaviour around their big life moments it happens incrementally and although the process is long its a rewarding one a good long term behaviour change campaign is broken down into steps focusing on the giant leap of that moment in time we have been running medical mums https nwo staging nwo digital work medical mums as an annual campaign for brisbane north phn since 2016 each year the focus has shifted slightly but the core behaviour change message has remained steadfast what began with live action interviews of gp mums and an indigenous health nurse grew to include a medical dad in the third year and turned into a refreshingly different illustration with a diverse cast of characters in the fourth tackling myths and fear tactics head on in 2020 our messaging cut through covid 19 clutter and encouraged parents to continue their childrens vaccination schedules in spite of hesitancy and uncertainty around the covid 19 vaccine each year moved the conversation along a little further warranting a slightly different approach each time with behaviour change campaigns its not our job to move whole populations from 0 to 100 its to elicit in people the desire to change sustainably so they can lead themselves along the stages of change at their own pace we use nudge and switch models for our behaviour change campaigns first articulated by nobel prize winning behavioural economist richard thaler a nudge is an environmental modification that encourages people to make good decisions like the reminder your dentist sends you to schedule a dental check up nudges exponentially increase the likelihood of people making the behaviour change in that instance but it means they rely on your reminders for any ongoing change switches are simple activities or thought changers that encourage people to keep going with their determination to change allowing them to take responsibility for their behaviours metrics are a vital element of a behaviour change campaign you have to measure the influence youve had on behaviour to know if your campaign is working its just as important to track your metrics before you start the campaign as it is to track them after its complete your metrics will depend greatly on the behaviour itself i e if you want people to stop flushing junk down the toilet https nwo staging nwo digital work no 3 campaign measure how often toilets get clogged in the community if youre stuck these are some handy general measurements social media analytics to track engagements clicks on your website purchases of your products and services no matter what product you sell service you deliver or behaviour you change your audience is always going to be human beings which means the result will never be perfection perfect complete and consistent change is rarely achievable if thats your goal behaviour change campaigns arent going to feel rewarding at all but every step in the right direction is a win so keep your goals big but realistic and give people credit for the things they do achieve instead of focusing on where they fall short champion every change no matter how small champion your audience through each small step of the behaviour change process and celebrate your wins big and small learn to appreciate every bit of influence you have over helping people make better choices and youll find behaviour change campaigns are the most rewarding of all '),(142377,'slug',0,1,' behaviour change a long haul 2 '),(142377,'title',0,1,' behaviour change a long haul '),(142381,'extension',0,1,' jpg '),(142381,'filename',0,1,' ramsay carousels jpg '),(142381,'kind',0,1,' image '),(142381,'slug',0,1,''),(142381,'title',0,1,' ramsay carousels '),(142387,'field',164,1,' you probably already know your brand is more than just your logo its how you look and sound what you say and how you behave and its the story people hear or are told when they interact with any point of your business or organisation so yes brand is powerful but how specifically can your brand make or break your business outcomes quality is a great place to start because everybody values it even when they are price driven to do business with you means your customer is hoping or expecting youll live up to a quality expectation regardless of how much you cost your reliability and trustworthiness shine through in the quality of your branding its professional design messaging imagery and product and service delivery suggest a lot about the quality of your business you may not realise how much your brand says about you just like quality your brand communicates subtle cues on your character your way of working and whether you are quirky fun classy or expensive for example think about how much a restaurants brand reputation relies on subtle cues like the dining rooms ambience design of the menu or willingness to cater to dietary requirements like it or not customers subliminally build cues into an overall positive or negative perception of your brand and if your brand is giving off the wrong message it will damage your business by attracting the wrong people or repelling the right ones does your brand say what you do how many more customers could quickly understand your offering and start working with you if you made it easier to understand your product or service offering from even just a name and tagline and when you have sub brands good brand architecture helps people understand how it all fits together clears up confusion and makes it easier for customers to find what they want in your offering brand is not just for your customers your own people respond both consciously and subconsciously in many ways to your brand and draw a lot of meaning value and purpose from what your brand is about they can represent and deliver your brand experience you can develop an employer brand which is usually an extension of the main brand shape it to suit your inhouse story guide your culture and boost engagement ownership and recruitment in tight labour markets your customers might say you were wonderful in your presentation advertising or product delivery but who are you again being remembered by your experience isnt enough you need to be found and remembered by name whether or not youre advertising digitally its not actually all about the click urls still get keyed in manually especially from non digital advertising or other brand touchpoints and the right name must be easy to remember and type what makes you stand out from the competition every business needs to stand out even if that manifests differently for each looking unique showing the potential to offer something the others dont and being the specific solution to a customers needs it all helps to sell the business and while this sounds more like marketing brand is key to giving marketing a distinctive story to tell are you using any of the above to give your brand a competitive advantage if your competition is doing better at any or all of the above then youre giving them the advantage and will lose business to them conversely investing in brand will give you the advantage '),(142387,'slug',0,1,' behaviour change a long haul '),(142387,'title',0,1,' the ways brands make or break business outcomes '),(142436,'extension',0,1,' jpg '),(142436,'filename',0,1,' istock 157531192 jpg '),(142436,'kind',0,1,' image '),(142436,'slug',0,1,''),(142436,'title',0,1,' i stock 157531192 '),(142440,'extension',0,1,' jpg '),(142440,'filename',0,1,' istock 157531192 2022 09 20 005211 dufd jpg '),(142440,'kind',0,1,' image '),(142440,'slug',0,1,''),(142440,'title',0,1,' i stock 157531192 '),(142443,'extension',0,1,' jpg '),(142443,'filename',0,1,' istock 157531192 2022 09 20 005338 cntb jpg '),(142443,'kind',0,1,' image '),(142443,'slug',0,1,''),(142443,'title',0,1,' i stock 157531192 '),(142449,'extension',0,1,' jpg '),(142449,'filename',0,1,' istock 157531192 2022 09 20 005526 isig jpg '),(142449,'kind',0,1,' image '),(142449,'slug',0,1,''),(142449,'title',0,1,' i stock 157531192 '),(142451,'extension',0,1,' jpg '),(142451,'filename',0,1,' istock 157531192 2022 09 20 005553 qwkt jpg '),(142451,'kind',0,1,' image '),(142451,'slug',0,1,''),(142451,'title',0,1,' i stock 157531192 '),(142564,'extension',0,1,' jpg '),(142564,'filename',0,1,' untitled artwork 10 jpg '),(142564,'kind',0,1,' image '),(142564,'slug',0,1,''),(142564,'title',0,1,' untitled artwork 10 '),(142566,'extension',0,1,' jpg '),(142566,'filename',0,1,' untitled artwork 10 2022 09 20 032947 cwfz jpg '),(142566,'kind',0,1,' image '),(142566,'slug',0,1,''),(142566,'title',0,1,' untitled artwork 10 '),(142571,'extension',0,1,' jpg '),(142571,'filename',0,1,' meet marnie jpg '),(142571,'kind',0,1,' image '),(142571,'slug',0,1,''),(142571,'title',0,1,' meet marnie '),(142595,'extension',0,1,' jpg '),(142595,'filename',0,1,' boy meets universe 1 jpg '),(142595,'kind',0,1,' image '),(142595,'slug',0,1,''),(142595,'title',0,1,' boy meets universe 1 '),(142596,'extension',0,1,' jpg '),(142596,'filename',0,1,' bullet train book jpg '),(142596,'kind',0,1,' image '),(142596,'slug',0,1,''),(142596,'title',0,1,' bullet train book '),(142598,'extension',0,1,' jpg '),(142598,'filename',0,1,' stanley tucci jpg '),(142598,'kind',0,1,' image '),(142598,'slug',0,1,''),(142598,'title',0,1,' stanley tucci '),(142605,'extension',0,1,' jpg '),(142605,'filename',0,1,' meet kimi jpg '),(142605,'kind',0,1,' image '),(142605,'slug',0,1,''),(142605,'title',0,1,' meet kimi '),(142642,'slug',0,1,''),(142643,'slug',0,1,''),(142644,'slug',0,1,''),(142645,'slug',0,1,''),(142648,'extension',0,1,' jpg '),(142648,'filename',0,1,' hazel col 23 jpg '),(142648,'kind',0,1,' image '),(142648,'slug',0,1,''),(142648,'title',0,1,' nwo 200618 3030 e1551914831676 600x600 '),(142651,'extension',0,1,' jpg '),(142651,'filename',0,1,' 22 09 qld hydro website jpg '),(142651,'kind',0,1,' image '),(142651,'slug',0,1,''),(142651,'title',0,1,' 22 09 qld hydro website '),(142652,'extension',0,1,' jpg '),(142652,'filename',0,1,' 22 09 qld hydro website2 jpg '),(142652,'kind',0,1,' image '),(142652,'slug',0,1,''),(142652,'title',0,1,' 22 09 qld hydro website2 '),(142653,'extension',0,1,' jpg '),(142653,'filename',0,1,' 22 09 qld hydro website3 jpg '),(142653,'kind',0,1,' image '),(142653,'slug',0,1,''),(142653,'title',0,1,' 22 09 qld hydro website3 '),(142654,'extension',0,1,' jpg '),(142654,'filename',0,1,' 22 09 qld hydro website4 jpg '),(142654,'kind',0,1,' image '),(142654,'slug',0,1,''),(142654,'title',0,1,' 22 09 qld hydro website4 '),(142659,'extension',0,1,' jpg '),(142659,'filename',0,1,' 22 09 qld hydro website collat jpg '),(142659,'kind',0,1,' image '),(142659,'slug',0,1,''),(142659,'title',0,1,' 22 09 qld hydro website collat '),(142665,'extension',0,1,' jpg '),(142665,'filename',0,1,' 22 09 qld hydro website collat2 jpg '),(142665,'kind',0,1,' image '),(142665,'slug',0,1,''),(142665,'title',0,1,' 22 09 qld hydro website collat2 '),(142674,'extension',0,1,' jpg '),(142674,'filename',0,1,' untitled artwork 11 jpg '),(142674,'kind',0,1,' image '),(142674,'slug',0,1,''),(142674,'title',0,1,' untitled artwork 11 '),(142676,'field',164,1,' the rta needed to inform the public about rental reform changes coming into effect on 1 october 2022 with such a broad audience renters landlords and property managers the rta needed an explanatory tool that relayed the information in an easily digestible engaging and inclusive way a collection of animated explainer videos was the obvious choice the videos needed a friendly informative tone that connected with a vast range of people we broke the videos down into sections that addressed each of the three key audiences individually renters then landlords then property managers the audiences were represented by a diverse and inclusive suite of illustrated characters illustration was the real standout for this project our illustrative style helped us depict the emotion and shared experience of renting from all sides of the tenancy relationship the animation represented various age groups ethnicities and occupations the law changes are explained by friendly engaging voiceovers that guide the videos it was a pleasure to work with the team at rta to help inform queenslanders about the new changes to renting laws the rta has worked hard to make sure renting is fair for all and it was a joy to be part of bringing this to life '),(142676,'slug',0,1,' residential tenancies authority 2 '),(142676,'title',0,1,' residential tenancies authority '),(142702,'extension',0,1,' jpg '),(142702,'filename',0,1,' 22 09 qld hydro website 2022 10 10 055027 yuxp jpg '),(142702,'kind',0,1,' image '),(142702,'slug',0,1,''),(142702,'title',0,1,' 22 09 qld hydro website '),(142716,'email',0,1,' mike newwordorder com au '),(142716,'firstname',0,1,' mike '),(142716,'fullname',0,1,' mike ballantyne '),(142716,'lastname',0,1,' ballantyne '),(142716,'slug',0,1,''),(142716,'username',0,1,' mike '),(142717,'field',164,1,' advertising agency and client retainer agreements sometimes get a bad rap from both sides of the equation there can be a fear about the value factor clients might be concerned about outlaying a set amount and not seeing value delivered while agencies worry about over servicing over delivering and having to absorb costs the truth as always lies somewhere in the middle a good agency retainer agreement that is well scoped and structured will provide fair value to both parties along with other significant benefits here at new word order we operate on a retainer basis with a number of clients not all as other clients prefer the fee for project model but our experience with retainers has given us a good appreciation of why they work and how to avoid pitfalls lets look at the benefits of an agency retainer agreement supplier relationships built over time offer incredible advantages for your business and add to your bottom line when your agency works constantly with you and becomes familiar with your tone style and business objectives youll see huge efficiencies and autonomy that save you time and money agencies on the whole are very good at diving into your business and learning intimate details about your brand business operations objectives and your sector as whole this is accentuated when there is a retainer in place as the commitment goes way beyond a specific project needs when you operate on a project basis you may only be afforded certain service functions to fulfil that project e g the digital team for a website build but when youre working under a retainer arrangement all of the agencys services are available to you this could include strategy branding copywriting design digital pr media and any other functions or expertise the agency houses few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it there are always jobs on the go but on a retainer your work is prioritised so quick turnarounds can be achieved if required our agreement with retainer clients is that their work happens when it needs to happen so they jump the queue whenever necessary for clients the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency the no surprise invoices guarantee is worth the price of admission usually retainers also mean lower hourly rates than the rack rates as agencies know what income is being delivered and can resource accordingly a normal part of our retainer agreements is for regular reporting of how hours and services are being spent in any given month so clients remain fully informed at all times never will you get to the end of the month and wonder what the agency has been doing for your investment retainer reconciliations are standard practice long term relationships provide the stability required for agencies to focus more clearly on business outcomes rather than project deliverables under a retainer the relationship is more likely to shift from being transactional and project driven to strategic rather than just being project responsive your agency can adopt a proactive approach to your marketing strategy and cultivate more creative growth opportunities it also allows you to use your retained agency across all your needs so they can holistically contribute to the success of your business this is more efficient than using multiple agencies for different projects as no single agency is then responsible for overall strategy measurement and achievement of marketing goals dont get caught up in the $10 000 figure retainer figures are mostly determined by the clients marketing budget and your needs so whether you need to halve it double it quarter it or triple it it doesnt matter we just want to provide a guide on what you can expect from a $10 000 monthly retainer budget at new word order 12 hours a month 18 hours a month 4 hours a month 6 hours a month 16 hours a month compare this to the cost of employing a marketing manager and contracting an agency to work on ad hoc projects and the value is plain to see want to know more call us for a confidential chat about retainers or other ways of working with new word order '),(142717,'slug',0,1,' what agency retainer gets you '),(142717,'title',0,1,' what a $10 000 per month ad agency retainer gets you '),(142722,'field',164,1,' you probably already know your brand is more than just your logo its how you look and sound what you say and how you behave and its the story people hear or are told when they interact with any point of your business or organisation so yes brand is powerful but how specifically can your brand make or break your business quality is a great place to start because everybody values it even when they are price driven to do business with you means your customer is hoping or expecting youll live up to a quality expectation regardless of how much you cost your reliability and trustworthiness shine through in the quality of your branding its professional design messaging imagery and product and service delivery suggest a lot about the quality of your business you may not realise how much your brand says about you just like quality your brand communicates subtle cues on your character your way of working and whether you are quirky fun classy or expensive for example think about how much a restaurants brand reputation relies on subtle cues like the dining rooms ambiance menu design or willingness to cater to dietary requirements like it or not customers subliminally build cues into an overall positive or negative perception of your brand and if your brand is giving off the wrong message it will damage your business by attracting the wrong people or repelling the right ones does your brand say what you do how many more customers could quickly understand your offering and start working with you if you made it easier to understand your product or service offering from even just a name and tagline and when you have sub brands good brand architecture helps people understand how it all fits together clears up confusion and makes it easier for customers to find what they want in your offering brand is not just for your customers your own people respond both consciously and subconsciously in many ways to your brand and draw a lot of meaning value and purpose from what your brand is about they can represent and deliver your brand experience you can develop an employer brand which is usually an extension of the main brand shape it to suit your inhouse story guide your culture and boost engagement ownership and recruitment in tight labour markets how many times have you enjoyed a tv commercial only to forget what brand was advertising bringing a brand experience isnt enough you need to be found and remembered by name whether or not youre advertising digitally its not actually all about the click urls still get keyed in manually especially from non digital advertising or other brand touchpoints and the right name must be easy to remember and type what makes you stand out from your competition every business needs to stand out even if that manifests differently for each looking unique showing the potential to offer something the others dont and being the specific solution to a customers needs it all helps to sell the business and while this sounds more like marketing brand is key to giving marketing a distinctive story to tell are you using any of the above to give your brand a competitive advantage if your competition is doing better at any or all of the above then youre giving them the advantage and will lose business to them conversely investing in brand will give you the edge never forget even if you dont see anything wrong with your brand your staff and customers might have a different perspective getting an unfiltered opinion from them could help you make powerful changes to your brand and in turn your business '),(142722,'slug',0,1,' the ways brands make or break business outcomes 2 2 '),(142722,'title',0,1,' the ways brands make or break businesses '),(142751,'field',164,1,' advertising agency and client retainer agreements sometimes get a bad rap from both sides of the equation there can be a fear about the value factor clients might be concerned about outlaying a set amount and not seeing value delivered while agencies worry about over servicing over delivering and having to absorb costs the truth as always lies somewhere in the middle a good agency retainer agreement that is well scoped and structured will provide fair value to both parties along with other significant benefits here at new word order we operate on a retainer basis with a number of clients not all as other clients prefer the fee for project model but our experience with retainers has given us a good appreciation of why they work and how to avoid pitfalls lets look at the benefits of an agency retainer agreement supplier relationships built over time offer incredible advantages for your business and add to your bottom line when your agency works constantly with you and becomes familiar with your tone style and business objectives youll see huge efficiencies and autonomy that save you time and money agencies on the whole are very good at diving into your business and learning intimate details about your brand business operations objectives and your sector as whole this is accentuated when there is a retainer in place as the commitment goes way beyond a specific project needs when you operate on a project basis you may only be afforded certain service functions to fulfil that project e g the digital team for a website build but when youre working under a retainer arrangement all of the agencys services are available to you this could include strategy branding copywriting design digital pr media and any other functions or expertise the agency houses few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it there are always jobs on the go but on a retainer your work is prioritised so quick turnarounds can be achieved if required our agreement with retainer clients is that their work happens when it needs to happen so they jump the queue whenever necessary for clients the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency the no surprise invoices guarantee is worth the price of admission usually retainers also mean lower hourly rates than the rack rates as agencies know what income is being delivered and can resource accordingly a normal part of our retainer agreements is for regular reporting of how hours and services are being spent in any given month so clients remain fully informed at all times never will you get to the end of the month and wonder what the agency has been doing for your investment retainer reconciliations are standard practice long term relationships provide the stability required for agencies to focus more clearly on business outcomes rather than project deliverables under a retainer the relationship is more likely to shift from being transactional and project driven to strategic rather than just being project responsive your agency can adopt a proactive approach to your marketing strategy and cultivate more creative growth opportunities it also allows you to use your retained agency across all your needs so they can holistically contribute to the success of your business this is more efficient than using multiple agencies for different projects as no single agency is then responsible for overall strategy measurement and achievement of marketing goals dont get caught up in the $10 000 figure retainer figures are mostly determined by the clients marketing budget and your needs so whether you need to halve it double it quarter it or triple it it doesnt matter we just want to provide a guide on what you can expect from a $10 000 monthly retainer budget at new word order 12 hours a month 18 hours a month 4 hours a month 6 hours a month 16 hours a month compare this to the cost of employing a marketing manager and contracting an agency to work on ad hoc projects and the value is plain to see want to know more call us for a confidential chat about retainers or other ways of working with new word order '),(142751,'slug',0,1,' what agency retainer gets you '),(142751,'title',0,1,' what a $10 000 per month ad agency retainer gets you '),(142754,'field',164,1,' advertising agency and client retainer agreements sometimes get a bad rap from both sides of the equation there can be a fear about the value factor clients might be concerned about outlaying a set amount and not seeing value delivered while agencies worry about over servicing over delivering and having to absorb costs the truth as always lies somewhere in the middle a good agency retainer agreement that is well scoped and structured will provide fair value to both parties along with other significant benefits here at new word order we operate on a retainer basis with a number of clients not all as other clients prefer the fee for project model but our experience with retainers has given us a good appreciation of why they work and how to avoid pitfalls lets look at the benefits of an agency retainer agreement supplier relationships built over time offer incredible advantages for your business and add to your bottom line when your agency works constantly with you and becomes familiar with your tone style and business objectives youll see huge efficiencies and autonomy that save you time and money agencies on the whole are very good at diving into your business and learning intimate details about your brand business operations objectives and your sector as whole this is accentuated when there is a retainer in place as the commitment goes way beyond a specific project needs when you operate on a project basis you may only be afforded certain service functions to fulfil that project e g the digital team for a website build but when youre working under a retainer arrangement all of the agencys services are available to you this could include strategy branding copywriting design digital pr media and any other functions or expertise the agency houses few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it there are always jobs on the go but on a retainer your work is prioritised so quick turnarounds can be achieved if required our agreement with retainer clients is that their work happens when it needs to happen so they jump the queue whenever necessary for clients the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency the no surprise invoices guarantee is worth the price of admission usually retainers also mean lower hourly rates than the rack rates as agencies know what income is being delivered and can resource accordingly a normal part of our retainer agreements is for regular reporting of how hours and services are being spent in any given month so clients remain fully informed at all times never will you get to the end of the month and wonder what the agency has been doing for your investment retainer reconciliations are standard practice long term relationships provide the stability required for agencies to focus more clearly on business outcomes rather than project deliverables under a retainer the relationship is more likely to shift from being transactional and project driven to strategic rather than just being project responsive your agency can adopt a proactive approach to your marketing strategy and cultivate more creative growth opportunities it also allows you to use your retained agency across all your needs so they can holistically contribute to the success of your business this is more efficient than using multiple agencies for different projects as no single agency is then responsible for overall strategy measurement and achievement of marketing goals dont get caught up in the $10 000 figure retainer figures are mostly determined by the clients marketing budget and your needs so whether you need to halve it double it quarter it or triple it it doesnt matter we just want to provide a guide on what you can expect from a $10 000 monthly retainer budget at new word order 12 hours a month 18 hours a month 4 hours a month 6 hours a month 16 hours a month compare this to the cost of employing a marketing manager and contracting an agency to work on ad hoc projects and the value is plain to see want to know more call us for a confidential chat about retainers or other ways of working with new word order '),(142754,'slug',0,1,' what agency retainer gets you '),(142754,'title',0,1,' what a $10 000 per month ad agency retainer gets you '),(142755,'field',164,1,' to help slow the spread of covid 19 queenslanders are spending more time at home but home isnt always a safe place everyone deserves to feel safe domestic and family violence is never acceptable help and support are available this is the campaign message the queensland government commissioned us to develop as the impact of covid 19 rippled across our state we started the project by researching dfv campaigns in australia and around the world our diverse target market included adult queenslanders 18 who are affected by domestic and family violence people experiencing domestic and family violence people who become aware of domestic and family violence occurring young queenslanders 13 17 years old who may be affected by domestic and family violence in their household rather than describe exactly what dfv might look like the scripts and campaign advertisements echo the thoughts and feelings of those experiencing or observing dfv the copy style is concise informal and written to an individual dfv is complex and often hard to identify we unpacked the different dimensions of dfv and always pointed the reader or viewer to help and support our messages were targeted to a diverse queensland audience we aimed to capture the human experience and emotions of dfv through the voice and style of the copy our creative team completed an environmental scan to develop three design concepts with strategic choices in colours symbols typography and iconography the icons are simple and symbolic we were careful to avoid using the human figure or gender specific shapes to symbolise violent or threatening behaviours instead our goal was to capture the far reaching effect of domestic violence in the home and family through clean and minimal iconography colours and shapes we used brand colours strategically ensuring they were striking but not aggressive or alarming wherever possible we avoided dark colours and shadows when directing the animation style we wanted to convey the key messages of the campaign clearly and quickly the morphing animation style is eye catching and interesting the morphing shapes also efficiently unpack important messages to the viewer complementing and supporting the messages in the video voiceover after the success of our 2020 launch we rolled out a new iteration in 2021 that focused more on the non physical forms of domestic and family violence this includes behaviour around controlling or monitoring finances technology and social interactions our goal to raise awareness and understanding of these forms of abuse and communicate the seriousness of these behaviours work of this kind speaks straight to our purpose as an agency to make a meaningful impact to peoples lives our team is proud to have been involved supporting families in our local community '),(142755,'slug',0,1,' dfv campaign '),(142755,'title',0,1,' domestic and family violence '),(142756,'field',164,1,' in 2015 market research and immunisation rates across brisbane north phns catchment were showing the anti vax movement was taking hold while parents from lower socio economic backgrounds were responding to the australian governments no jab no pay rules those not using daycare including many from among the wealthier suburbs were holding their ground we determined from research that parents would respond to their gps opinion and developed a behaviour change campaign to encourage conversations between parents and medical professionals around immunisation and overcome objections to it we harnessed the gp medical voice and added extra credibility by finding medical professionals who were also parents under the heading of medical mums we found two gps and one indigenous health nurse to become the faces and voice of the campaign each discussed hot topics as well as the benefits of immunisation drawing on their own beliefs and practices as parents as well as their medical training medical mums was launched during immunisation week the creative was still fresh and effective for the target group and we ran the campaign again we added stuart our honorary medical dad it was time to mix up the messaging and creative so we developed a vaccination myth busting video featuring illustration a move away from the previous live action ads with covid 19 there was new vaccination messaging clutter to cut through we encouraged our market to keep up to date with their routine vaccinations funding was initially approved for five years but our campaign has been so successful the phn has been provided with funding for an additional year we will launch a new iteration in the coming months we launched the campaign in immunisation week in 2016 and have revised it for relaunch every year since results showed immunisation levels increased after the campaign each year and our has client received extensive positive feedback including from the queensland minister for health '),(142756,'slug',0,1,' medical mums '),(142756,'title',0,1,' medical mums '),(142764,'extension',0,1,' jpg '),(142764,'filename',0,1,' losing face jpg '),(142764,'kind',0,1,' image '),(142764,'slug',0,1,''),(142764,'title',0,1,' losing face '),(142775,'extension',0,1,' jpg '),(142775,'filename',0,1,' 22 10 retainer image 1 1 jpg '),(142775,'kind',0,1,' image '),(142775,'slug',0,1,''),(142775,'title',0,1,' 22 10 retainer image 1 1 '),(142776,'extension',0,1,' jpg '),(142776,'filename',0,1,' 22 10 retainer image 1 2 jpg '),(142776,'kind',0,1,' image '),(142776,'slug',0,1,''),(142776,'title',0,1,' 22 10 retainer image 1 2 '),(142777,'extension',0,1,' jpg '),(142777,'filename',0,1,' 22 10 retainer image 1 12 jpg '),(142777,'kind',0,1,' image '),(142777,'slug',0,1,''),(142777,'title',0,1,' 22 10 retainer image 1 12 '),(142779,'field',164,1,' advertising agency and client retainer agreements sometimes get a bad rap from both sides of the equation there can be a fear about the value factor clients might be concerned about outlaying a set amount and not seeing value delivered while agencies worry about over servicing over delivering and having to absorb costs the truth as always lies somewhere in the middle a good agency retainer agreement that is well scoped and structured will provide fair value to both parties along with other significant benefits here at new word order we operate on a retainer basis with a number of clients not all as other clients prefer the fee for project model but our experience with retainers has given us a good appreciation of why they work and how to avoid pitfalls lets look at the benefits of an agency retainer agreement supplier relationships built over time offer incredible advantages for your business and add to your bottom line when your agency works constantly with you and becomes familiar with your tone style and business objectives youll see huge efficiencies and autonomy that save you time and money agencies on the whole are very good at diving into your business and learning intimate details about your brand business operations objectives and your sector as whole this is accentuated when there is a retainer in place as the commitment goes way beyond a specific project needs when you operate on a project basis you may only be afforded certain service functions to fulfil that project e g the digital team for a website build but when youre working under a retainer arrangement all of the agencys services are available to you this could include strategy branding copywriting design digital pr media and any other functions or expertise the agency houses few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it there are always jobs on the go but on a retainer your work is prioritised so quick turnarounds can be achieved if required our agreement with retainer clients is that their work happens when it needs to happen so they jump the queue whenever necessary for clients the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency the no surprise invoices guarantee is worth the price of admission usually retainers also mean lower hourly rates than the rack rates as agencies know what income is being delivered and can resource accordingly a normal part of our retainer agreements is for regular reporting of how hours and services are being spent in any given month so clients remain fully informed at all times never will you get to the end of the month and wonder what the agency has been doing for your investment retainer reconciliations are standard practice long term relationships provide the stability required for agencies to focus more clearly on business outcomes rather than project deliverables under a retainer the relationship is more likely to shift from being transactional and project driven to strategic rather than just being project responsive your agency can adopt a proactive approach to your marketing strategy and cultivate more creative growth opportunities it also allows you to use your retained agency across all your needs so they can holistically contribute to the success of your business this is more efficient than using multiple agencies for different projects as no single agency is then responsible for overall strategy measurement and achievement of marketing goals dont get caught up in the $10 000 figure retainer figures are mostly determined by the clients marketing budget and your needs so whether you need to halve it double it quarter it or triple it it doesnt matter we just want to provide a guide on what you can expect from a $10 000 monthly retainer budget at new word order 12 hours a month 18 hours a month 4 hours a month 6 hours a month 16 hours a month compare this to the cost of employing a marketing manager and contracting an agency to work on ad hoc projects and the value is plain to see want to know more call us for a confidential chat about retainers or other ways of working with new word order '),(142779,'slug',0,1,' what agency retainer gets you '),(142779,'title',0,1,' what a $10 000 per month ad agency retainer gets you '),(142789,'field',164,1,' vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor nullam id dolor id nibh ultricies vehicula ut id elit curabitur blandit tempus porttitor donec id elit non mi porta gravida at eget metus cras justo odio dapibus ac facilisis in egestas eget quam '),(142789,'slug',0,1,' careers '),(142789,'title',0,1,' careers '),(142801,'field',164,1,' we proudly worked with queensland aboriginal and islander health council qaihc to get this campaign and website out in the world in record time qaihc is a leadership and policy organisation representing all aboriginal and torres strait islander community controlled health organisations atsiccho in queensland at both a state and national level at the core is qaihcs vision is to eliminate the disparities in health and wellbeing experienced by aboriginal and torres strait islander peoples in queensland the make the choice covid 19 vaccine communications campaign was collaboration of qaihc queensland health the institute of urban indigenous health and new word order we designed and developed a simple website to be a trusted source of information pertaining to the covid 19 vaccination specifically geared towards aboriginal and torres strait islander peoples makethechoice com au https www makethechoice com au is all about promoting self determination by providing the right information to the right people at the right time communities know what is best for them '),(142801,'slug',0,1,' queensland aboriginal and islander health council '),(142801,'title',0,1,' queensland aboriginal and islander health council '),(142802,'extension',0,1,' jpg '),(142802,'filename',0,1,' 21 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13 header jpg '),(142831,'kind',0,1,' image '),(142831,'slug',0,1,''),(142831,'title',0,1,' 22 10 custom illo blog 1 13 header '),(142833,'field',164,1,' one of the key challenges for olgr is managing the dual roles of being the industry regulator and minimising harm along with responsibilities for promoting the growth and development of the liquor and gaming industry from a strategic communication perspective this added extra complexity to requirements for stakeholder engagement new word order was able to provide insightful analysis to help communicate the strategy in a clearer fashion connecting organisational objectives with customer benefits the strategy behind the campaign centred on heightening the value of the relationship and partnership between olgr and their industry stakeholders creating a stronger sense of community and collaboration was the platform used to inform and shape the campaign we worked closely with the client team and industry stakeholders to articulate the goals of linking safe and responsible liquor and gaming environments and minimising harm with a vibrant industry future the creative challenge revolved around communicating a long term governmental strategy while avoiding bureaucratic overreach fresh language and design were the tools used to create informational cut through and connect with the target audiences language and copy was simplified and made more direct a colourful and freeform visual design concept not traditionally associated with government work was used to signal a fresh start this visual approach was dynamically used across video animations presentation materials documentation and more pubs clubs and liquor and gaming licensees can be a tough crowd to impress but this campaign has resonated strongly due to its use of simple and clear messaging and innovative visual look the primary goals of education and information is an ongoing process but the campaign has launched strongly '),(142833,'slug',0,1,' department of justice and attorney general '),(142833,'title',0,1,' department of justice and attorney general '),(142834,'extension',0,1,' jpg '),(142834,'filename',0,1,' 22 10 olgr website 1 1 jpg '),(142834,'kind',0,1,' image '),(142834,'slug',0,1,''),(142834,'title',0,1,' 22 10 olgr website 1 1 '),(142835,'extension',0,1,' jpg '),(142835,'filename',0,1,' 22 10 olgr website 1 12 jpg '),(142835,'kind',0,1,' image '),(142835,'slug',0,1,''),(142835,'title',0,1,' 22 10 olgr website 1 12 '),(142836,'extension',0,1,' jpg '),(142836,'filename',0,1,' 22 10 olgr website 1 13 jpg '),(142836,'kind',0,1,' image '),(142836,'slug',0,1,''),(142836,'title',0,1,' 22 10 olgr website 1 13 '),(142837,'extension',0,1,' jpg '),(142837,'filename',0,1,' 22 10 olgr website 1 14 jpg '),(142837,'kind',0,1,' image '),(142837,'slug',0,1,''),(142837,'title',0,1,' 22 10 olgr website 1 14 '),(142838,'extension',0,1,' jpg '),(142838,'filename',0,1,' 22 10 olgr website 1 1 global jpg '),(142838,'kind',0,1,' image '),(142838,'slug',0,1,''),(142838,'title',0,1,' 22 10 olgr website 1 1 global '),(142840,'field',164,1,' one of the key challenges for olgr is managing the dual roles of being the industry regulator and minimising harm along with responsibilities for promoting the growth and development of the liquor and gaming industry from a strategic communication perspective this added extra complexity to requirements for stakeholder engagement new word order was able to provide insightful analysis to help communicate the strategy in a clearer fashion connecting organisational objectives with customer benefits the strategy behind the campaign centred on heightening the value of the relationship and partnership between olgr and their industry stakeholders creating a stronger sense of community and collaboration was the platform used to inform and shape the campaign we worked closely with the client team and industry stakeholders to articulate the goals of linking safe and responsible liquor and gaming environments and minimising harm with a vibrant industry future the creative challenge revolved around communicating a long term governmental strategy while avoiding bureaucratic overreach fresh language and design were the tools used to create informational cut through and connect with the target audiences language and copy was simplified and made more direct a colourful and freeform visual design concept not traditionally associated with government work was used to signal a fresh start this visual approach was dynamically used across video animations presentation materials documentation and more pubs clubs and liquor and gaming licensees can be a tough crowd to impress but this campaign has resonated strongly due to its use of simple and clear messaging and innovative visual look the primary goals of education and information is an ongoing process but the campaign has launched strongly '),(142840,'slug',0,1,' department of justice and attorney general '),(142840,'title',0,1,' the office of liquor and gaming regulation '),(142847,'field',164,1,' you have multiple accountabilities staring long and hard at you before youve even had your morning coffee the days of set and forget media plans generous marketing budgets and long lunches with your creative agency peeps are long gone the pain points of cmos are often remarkably similar across different industries and sectors as an agency who works closely with many cmos in diverse fields from healthcare to industrial lubricants we witness first hand the many modern pressures of commercial marketing there are strategic plans to deliver performance metrics to be measured and roi to be rationalised diamonds form under pressure sure youre in the hot seat but we just applaud the fact you have a seat at the big table professional marketers havet always been welcome in the c suite but in recent times the importance and relevance of marketing as a function of business success has been elevated yes that does come with an bigger set of expectations and pressures but thas why were here to help when your standard tuesday morning involves planning and strategising around things like revenue growth market share user experience and brand performance having an agency that is built for speed and delivery is a distinct advantage often our job is to help cmos turn their board exec approved long term strategies into actionable short term tactics after all whas the point of having marketing ammunition if you dot have the secret weapon to fire it we are your secret weapon part of our value to cmos is bringing a level of experience and skillset that ist readily available within your internal team or managing projects that just aret suitable for your big agency of record as pressures and performance metrics come to bear you want to rely on an agency who can be responsive and proactive as required people who can turn around projects quickly and efficiently marketing specialists who understand how lead generation and revenue growth is a daily challenge not a one off campaign fear not cmos we dot just feel your pain we share it and it makes us all the more committed and determined to find innovative and fit for purpose solutions for your business find out more about how we add a secret weapon to your agency roster by downloading a short guide here '),(142847,'slug',0,1,' the world of modern marketing '),(142847,'title',0,1,' the world of modern marketing '),(142868,'extension',0,1,' png '),(142868,'filename',0,1,' nwo email christmas 22 png '),(142868,'kind',0,1,' image '),(142868,'slug',0,1,''),(142868,'title',0,1,' nwo email christmas 22 '),(142869,'extension',0,1,' png '),(142869,'filename',0,1,' nwo email christmas 22 1 png '),(142869,'kind',0,1,' image '),(142869,'slug',0,1,''),(142869,'title',0,1,' nwo email christmas 22 1 '),(142874,'extension',0,1,' jpg '),(142874,'filename',0,1,' mike col 23 jpg '),(142874,'kind',0,1,' image '),(142874,'slug',0,1,''),(142874,'title',0,1,' mike '),(142875,'field',164,1,' a grassroots program with huge potential to grow significantly vitalway needed help with maturing their brand identity and better defining their market positioning while they relied on a strong reputation and substantial impact their varying services weret well understood by their market we went straight to the source their stakeholders through interviews we were able to shape a picture of the wider market while we were unable to speak directly with vitalways at risk youth participants for privacy reasons we learned from others who use and refer to vitalways program alongside our customer insights we engaged in desktop research to learn about competitors and contemporary services in vitalways market space our deeper understanding of the perceptions and realities of vitalways industry guided us in writing a brand narrative for vitalway that truly reflected their unique positioning these insights contributed not only to their brand strategy but also their business strategy aligning these two pieces to ensure the vitalway brand always works towards the organisatios business goals a powerful purpose requires a visual identity that holds the brand with certainty and conviction being mindful of the humans vitalway serves we developed a visual system that pays respect to the companys past and paints a clear image of a bright future vitalway helps at risk teenagers to change their futures realigning these teenagers with their values and emotions allows them to thrive amidst challenging circumstances in a way they often dot believe could be possible at new word order our purpose is to make a meaningful difference to peoples lives this project is yet another example of how we help brands to reach more people with their life changing services '),(142875,'slug',0,1,' vitalway '),(142875,'title',0,1,' vitalway '),(142876,'extension',0,1,' jpg '),(142876,'filename',0,1,' 22 11 modern marketing blog image 1 12 jpg '),(142876,'kind',0,1,' image '),(142876,'slug',0,1,''),(142876,'title',0,1,' 22 11 modern marketing blog image 1 12 '),(142877,'extension',0,1,' jpg '),(142877,'filename',0,1,' 22 11 modern marketing blog image 1 1 jpg '),(142877,'kind',0,1,' image '),(142877,'slug',0,1,''),(142877,'title',0,1,' 22 11 modern marketing blog image 1 1 '),(142887,'extension',0,1,' pdf '),(142887,'filename',0,1,' nwo secret weapon pdf '),(142887,'kind',0,1,' pdf '),(142887,'slug',0,1,''),(142887,'title',0,1,' nwo secret weapon '),(142901,'field',164,1,' the loan market as a whole is highly competitive and often dominated by rate comparisons and incentive offers bridging loans however are a slightly different beast theyre more about recognising different life circumstances and problem solving other short term bridging loan specialists had emerged and launched strong brand campaigns our key challenge was to create a brand that focuses on solutions and creatively positions funding among its competitor set as a short term loan company with a difference in order to educate the market on when a bridging loan might be required and then provide differentiation for funding it became abundantly clear the campaign required a creative and catchy hook to drive interest and memorability the strategic solution was to centre on a theme of build a bridge this theme was seen to be positive and proactive with language that borrowed from colloquial usage and even had humorous undertones strategically it provided a strong platform and foundation to work on creatively and talk to the target audience in a very authentic way the creative development process as it always should started with a strong consideration of the target audience knowing that a lot of the target market were parents we decided to let the innocent wisdom of children shine through by delivering the build a bridge solution children can turn the complex into simple through thought and action which is exactly what we showed in this campaign the drawing of a bridge from one home to another which created a visual hook the viewer is drawn in by the surprising nature of the child explaining the product in just a few words and then left with a smile as she demonstrates it in permanent marker the first rule of advertising is to get noticed which this campaign achieves by not looking like a bank or finance ad the impact of the campaign is created through pure relevancy showing real family people in real situations the messaging is loud and clear and helped to educate the market on the nature of short term bridging loan options and drive traffic to the funding site '),(142901,'slug',0,1,' funding '),(142901,'title',0,1,' funding '),(142911,'extension',0,1,' jpg '),(142911,'filename',0,1,' 163a4511 jpg '),(142911,'kind',0,1,' image '),(142911,'slug',0,1,''),(142911,'title',0,1,' 163 a4511 '),(142917,'field',164,1,' she makes a splash in the nwo studio but the real party starts when kimi gets home with a glass of natural wine in hand she relaxes to the sweet symphony of her sewing machine and the real housewives of wherever shell proudly tell you shes seen every episode in her heart shes a rich housewife but in her clever brain shes an ambitious talented entrepreneur as a side hustle she sews and sells custom leather bags purses and earrings she stocks them at forge forward in fortitude valley and the home of the arts in the gold coast so go check em out the biz was even featured in frankie magazine who absolutely frothed over her two toned gold snake tote bag the next enterprise ambition on kimis list is a doggy day care she lives and breathes for animals of all kinds she says could fall in love with an earthworm although shed probably feed it to her budgies if they asked her to kimi is loyal to patsy and tina before anything else named after patsy cline and tina arena her babies represent just a smidge of kimis music taste which she describes as dad music to stick with the household theme kimis partner levi decided to pursue a career as a drummer composer and music mix engineer sometimes he sings backup to kimis karaoke rendition of private dancer kimis custom illustration is one of the things that make our work really special shes an amazing problem solver and collaborator and her favourite part of the job is illustrating video storyboards that our animators bring to life rather than designer kimis most well known around the office as lady president of the social committee she makes sure we have cake and sparkling wine on birthdays takeout lunch on fridays and the trendiest christmas venue booked by september every year nwos social scene would truly be lost without kimi theres so much more to marnie than just her role at nwo to start with marnies our personal photographer for many of our staff headshots its an equal trade because we let her put her four years of art school to good use never mind that she already does that with her side hustle photography business actually there are many ways art school shaped her into the artist she is today it taught her that theres art in absolutely everything its where she discovered wine and for her honours project she explored how the innocence of childlike expression unlocks free creativity a sentiment that inspired her teenage rap band origami girls their music video for hit single rapp is one of our all time favourites but two and a half years ago alma took over the role of childlike expression and hes got it down pat marnie says her toddler runs her world and is the centre of her purpose as far as bosses go hes a pretty cute one if alma is marnies boss mark is her partner in crime it was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles the adventurous pair climbed more than 4km above sea level on manaslu for marnies 30th just the next step up from her 18th birthday skydiving trip of all the musical talent we have rocking here at nwo marnies probably takes the cake it all started with a pair of drumsticks dreams of an all girl band and a healthy crush on zac hanson in high school marnie fantasised about opening for zac on tour before riding off into the moonlight with him but the reality was a little less dreamy and a whole lot louder a decade spent playing for an improvised noise band in warehouses and diy festivals and improvised noise was only the beginning of her music career now marnies checked off all the genres from emo and garage to bubble gum rock in the spare time she cant possibly have shes captured every era of her music over the past decade through her video production business bare pictures beyond the creative vision we see in her music videos marnie has extensive experience producing tvcs for big biz dogs like the nrl samsung and australian ballet marnies blue sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better and we just love her for it its clear to us that william was custom built for his role as account manager business growth but theres a lot more to him than wip reports and bd timelines like his first love music from building music festival sets for global icons like justin bieber and ariana grande good mates of his apparently to running his own music biz where he managed local artists william is what we would call the artsy type but despite his natural talents on guitar and piano rumour has it he cant even read sheet music didnt bode well for the paperwork maybe thats why he swapped his yamaha keyboard for a wireless apple one and so musics loss became advertisings gain williams young looks belie a wealth of industry experience while he co ran a creative agency he stocked his blazer sleeves with some tricks that have majorly delighted us at nwo in return for choccy treats during our fortnightly client services meeting william uses his top notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects he wont compromise on meeting his clients deadlines the guy is dedicated what can we say but we hear hes actually pretty flexible on the balance beam thanks to years of gymnastics training his impressive sense of balance comes in handy every now and then when hes across the globe shredding the ski slopes his happy place if the cheesy photographed grins are any indication when he started with us we immediately got him on the tools and by the tools we obviously mean the coffee machine lately weve been lost without an office barista so he couldnt have joined us at a better time strategy and marketing have always come naturally to greg he is both fluent in marketing speak and impressively able to communicate with non marketing natives but theres much more to uncover beyond his business acumen gregs our resident kiwi bringing with him stories of the beautiful aotearoa landscape and all the silly adrenaline pursuits that come with it like his potentially mid life crisis inspired 50th birthday skydiving adventure the thrill seeking continued beyond new zealand his move to australia was bracketed by swims with whale sharks in mexico shivery fishing in the arctic circle and months of backpacking through the middle east although he hasnt yet made his way to india which is rich with his family history but its on the bucket list gregs family is his world while greg is a natural leader in the workplace hes married to a leo his wife jo who was destined to wear the proverbial pants in their household hes immensely proud of his son daniel who inherited gregs football stardom and carries the torch since gregs body decided his glory days are long over greg is now coach to daniel to cope with his retirement from playing football and tennis his golf glory days are still alive and well greg is a fan of many thought provoking quotes such as hope is not a strategy good is the enemy of great and hot chips taste better when they belong to someone else his seagull tendencies make lunch with greg a high stakes experience a big believer that humour can lighten even the most challenging of situations greg is always earning laughs around the office making him the perfect new addition to the team tim joined the nwo team last year and since then we have unearthed a plethora of interesting snippets about the life of tim now its time to share that with the outside world for example although born in brisbane tim grew up on the island of borneo in malaysia before moving back to brisbane at age 16 and attending boarding school sorry but all boarding school stories remain classified with that cultural background tim is fortunate enough to speak three languages english bahasa melayu and hakka a chinese dialect actually he speaks a few chinese dialects so calling tim trilingual might actually be selling him short when he was younger he was quite the tennis player and travelled extensively around south east asia for tournaments luckily for rafa and roger he decided to swap the racquet for a macbook and pursued his career in advertising regrets hes had a few like being a guinea pig in clinical trials in exchange for a few bucks or the free tattoo of a hotel safe code he got as a dare many expensive laser sessions later it turns out it wasnt a free tattoo at all he has been on road trips around iceland in winter adds salt to coke is a mad manchester united fan and a former cover band lead singer he really rocks it on karaoke nights despite all these interesting tidbits tim is most well known for his sneaker collection admitting to ownership of more than 100 pairs but we suspect the number is way higher rarely a week goes by at nwo hq without a couple of shoe box sized deliveries arriving for mr kho tim is happily married well hes happy at least and can sniff a good lunch from five desks away as his clients will attest tim is full of energy and curiosity and that makes him a great member of the nwo family '),(142917,'slug',0,1,' let us introduce ourselves '),(142917,'title',0,1,' let us introduce ourselves '),(142924,'extension',0,1,' png '),(142924,'filename',0,1,' nwo email christmas 22 2 png '),(142924,'kind',0,1,' image '),(142924,'slug',0,1,''),(142924,'title',0,1,' nwo email christmas 22 2 '),(142935,'extension',0,1,' jpg '),(142935,'filename',0,1,' 22 11 meet liam jpg '),(142935,'kind',0,1,' image '),(142935,'slug',0,1,''),(142935,'title',0,1,' 22 11 meet liam '),(142939,'extension',0,1,' jpg '),(142939,'filename',0,1,' 22 11 meet liam 2 jpg '),(142939,'kind',0,1,' image '),(142939,'slug',0,1,''),(142939,'title',0,1,' 22 11 meet liam 2 '),(142947,'slug',0,1,''),(142948,'slug',0,1,''),(142949,'slug',0,1,''),(142950,'slug',0,1,''),(142951,'slug',0,1,''),(142977,'field',164,1,' the rta needed to inform the public about rental reform changes coming into effect on 1 october 2022 with such a broad audience renters landlords and property managers the rta needed an explanatory tool that relayed the information in an easily digestible engaging and inclusive way a collection of animated explainer videos was the obvious choice the videos needed a friendly informative tone that connected with a vast range of people we broke the videos down into sections that addressed each of the three key audiences individually renters then landlords then property managers the audiences were represented by a diverse and inclusive suite of illustrated characters illustration was the real standout for this project our illustrative style helped us depict the emotion and shared experience of renting from all sides of the tenancy relationship the animation represented various age groups ethnicities and occupations the law changes are explained by friendly engaging voiceovers that guide the videos it was a pleasure to work with the team at rta to help inform queenslanders about the new changes to renting laws the rta has worked hard to make sure renting is fair for all and it was a joy to be part of bringing this to life '),(142977,'slug',0,1,' residential tenancies authority 2 '),(142977,'title',0,1,' residential tenancies authority '),(142978,'extension',0,1,' jpg '),(142978,'filename',0,1,' 8147 doe early childhood services video 2 2 35 jpg '),(142978,'kind',0,1,' image '),(142978,'slug',0,1,''),(142978,'title',0,1,' 8147 do e early childhood services video 2 2 35 '),(142984,'extension',0,1,' jpeg '),(142984,'filename',0,1,' 35510008 jpeg '),(142984,'kind',0,1,' image '),(142984,'slug',0,1,''),(142984,'title',0,1,' 35510008 '),(142985,'extension',0,1,' jpeg '),(142985,'filename',0,1,' 81mjsltbrjl jpeg '),(142985,'kind',0,1,' image '),(142985,'slug',0,1,''),(142985,'title',0,1,' 81 mj sl tbrj l '),(142987,'field',164,1,' november picks october picks bruces pick book title a night without stars author peter f hamilton find it here brees pick book title the seven husbands of evelyn hugo author taylor jenkins reid find it here kimis pick book title losing face author george haddad find it here jos pick book title the testaments author margaret atwood find it here suzs pick book title the bookseller at the end of the world author ruth shaw find it here october picks a night without stars by peter f hamilton the seven husbands of evelyn hugo by taylor jenkins reid losing face by george haddad the testaments by margaret atwood the bookseller at the end of the world by ruth shaw september picks taste my life through food by stanley tucci a little life by hanya yanagihara boy swallows universe by trent dalton johnno by david malouf growing up queer in australia by benjamin law bullet train by kotaro isaka a promised land by barack obama the queen of paris a novel of coco chanel by pamela binnings ewan the life by malcolm knox thinking fast and slow by daniel kahneman hunt gather parent by michaeleen doucleff odd dog out by rob bidulph '),(142987,'slug',0,1,' nwos library '),(142987,'title',0,1,' nwos library '),(142994,'extension',0,1,' jpg '),(142994,'filename',0,1,' 163a4323 jpg '),(142994,'kind',0,1,' image '),(142994,'slug',0,1,''),(142994,'title',0,1,' 163 a4323 '),(142995,'extension',0,1,' jpg '),(142995,'filename',0,1,' 163a4413 jpg '),(142995,'kind',0,1,' image '),(142995,'slug',0,1,''),(142995,'title',0,1,' 163 a4413 '),(142996,'extension',0,1,' jpg '),(142996,'filename',0,1,' 163a4443 jpg '),(142996,'kind',0,1,' image '),(142996,'slug',0,1,''),(142996,'title',0,1,' 163 a4443 '),(143000,'extension',0,1,' jpg '),(143000,'filename',0,1,' 163a3962 jpg '),(143000,'kind',0,1,' image '),(143000,'slug',0,1,''),(143000,'title',0,1,' 163 a3962 '),(143003,'extension',0,1,' jpg '),(143003,'filename',0,1,' 163a4166 jpg '),(143003,'kind',0,1,' image '),(143003,'slug',0,1,''),(143003,'title',0,1,' 163 a4166 '),(143005,'field',164,1,' the departments issues came down to a few common problems that kept occurring during the application process for early childhood care service providers the pipeline barriers these problems caused became a headache for the department our challenge was to make an accessible easy to understand explainer video which would ensure more applications are completed properly before being submitted once the client identified the core issues and nailed down the correct process we produced a simple voiceover and animation strategy to concisely and clearly address the problems it was important to keep the process really simple while making sure the applications would contain all the required information our approach involved balancing authority with friendliness to connect with the audience using customised stock illustration we produced a five minute animated video that combined relatable creativity with clear actions we represented our diverse audience with the illustration and voiceover to show the application process highlight the fields that require more attention and express the specificities that are commonly missed the video really breaks down a complex process into actionable steps early childhood care is a vital service for many queensland families and the higher the quality of the care the better so it was our pleasure to help make the process just that little bit easier and quicker '),(143005,'slug',0,1,' department of education '),(143005,'title',0,1,' department of education '),(143017,'field',164,1,' sunshine coast heart specialists was growing and changing in six years the cardiology practice had grown to nearly 50 staff with rooms throughout the coast their cardiologists represented all of the possible sub specialties within their profession within weeks they would move to new purpose built premises at sippy downs they were about to open their own coronary ct clinic to the public and a heart murmur clinic to support gps both nation leading initiatives the directors realised their geography specific name would limit their ability to keep growing and so renaming and rebranding was a strong need their growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation growth is reliant on satisfied referring gps and specialists and so attention could never be removed from this area finally such growth was also outstripping their capacity to fill the need cardiology is a highly specialised field within medicine and to grow sustainably they needed to attract more associates the practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business and to grow the businesss referrer and patient networks our brand strategy drew on customer and referrer interviews competitor insights and employee workshops which also helped to define the brand values of the business it was clear the practice and the individual directors were held in high esteem by their medical colleagues they introduced surgical procedures to the sunshine coast that were until then only practised by a few in major cities they were introducing clinics and services that had not been seen in regional areas in australia this gave us the confidence to be able to propose a tagline that truthfully boasted world class cardiac care the second part of the tagline reads on the sunshine coast to compensate for the move away from the regionalisation in their original brand name sunshine coast heart specialists we added it to the tagline the reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to brisbane finally an important branding insight from our research was that patients were on a health journey sometimes quite a precarious one and could be experiencing anxiety patients told us they appreciated the kindness each doctor showed to them in their time of need simply promoting expertise could come across as cold and would not fairly represent the doctors deep commitment to quality care so the heart hq brand connects with patients on a personal level and makes them feel reassured that they matter its this mix of strategy and heart that makes heart hq a brand that will stand tall among all the others a name tagline brand visual identity website signage and countless assets that match up with heart hqs brand promise of delivering world class cardiac care on the sunshine coast the quality of the brand assets significantly differentiates heart hq from all other competitor practices creatively the brand is modern refreshing and arguably not what you would expect from an organisation in the medical field but at the same time the language is warm supportive and with just the right amount of authority suzanne and her team came highly recommended it was a great journey working with them to develop our new brand and we were very impressed with their ideas enthusiasm and innovation we have a new brand a new identity and the confidence now to deliver on our growth plans dr peter larsen managing director heart hq nwo is part of our success journey dr peter larsen managing director heart hq '),(143017,'slug',0,1,' heart hq '),(143017,'title',0,1,' heart hq '),(143018,'field',164,1,' ramsay health care asked us to help develop a campaign to promote their orthopaedic services across their network of hospitals the campaign served to educate the target market on what makes ramsays orthopaedic offerings special while also calling them to check whether their health insurance covers ramsay hospitals using ramsays target market of orthopaedic patients in their 40s and 50s we created the weekend warrior characters everyday people who take on their alter ego when the working week is over the social sports star who pushes themself to go for that bicycle kick or elaborate jump pass the reno kings and queens who love bunnings outings and would never pay someone else to do work around the house that they could do themselves theres an ocean of campaigns out there from medical brands that all look the same clinical and serious ramsay stepped outside of the same same and opted for more lively exaggerated shots of weekend warriors in action being injured and seeking care from a ramsay hospital with fresh exciting and relatable action shots complemented by copy that captures the work hard play hard lifestyle our campaign for ramsay cut through to the market with personality and an element of surprise '),(143018,'slug',0,1,' ramsay health care '),(143018,'title',0,1,' ramsay health care '),(143021,'field',164,1,' our long hot summers may be our traditional wind down time but summer is also a time of cooking bbqs eating drinking and entertaining whether youre feeding the hordes or just looking for some new inspiration youll find it all here in these pages this is our third cookbook edition and this year weve slightly diverged from our christmas theme to reflect all the wonderful tastes of summer from fresh salads to zesty drinks theres sure to be a summertime treat with your name on it '),(143021,'slug',0,1,' christmas 2022 '),(143021,'title',0,1,' christmas 2022 '),(143022,'field',164,1,' liams doyles garlic prawns bruces ceviche kimis crispy oven baked mushroom hazels homemade peanut butter dog treats scotts instant legend beef brisket bbq becs pumpkin and macadamia quinoa healthy yum kats roast australian beef with fresh herb dressing tims 24 hour brined pork belly roast andrews roasted brussels sprouts with crispy pancetta kates peach pomegranate and goat cheese salad lynns chocolate carrot cake kerrys chocolate spider margarets white christmas cake suzs nanna gilberts overnight plum pudding jos start the day as you mean to go on bloody mary brees gingys martini ryans summer citrus ale '),(143022,'slug',0,1,' christmas 2021 '),(143022,'title',0,1,' christmas 2021 '),(143023,'extension',0,1,' jpg '),(143023,'filename',0,1,' istock 1215011930 jpg '),(143023,'kind',0,1,' image '),(143023,'slug',0,1,''),(143023,'title',0,1,' i stock 1215011930 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'),(143041,'extension',0,1,' pdf '),(143041,'filename',0,1,' nwo recipe book 2022 pdf '),(143041,'kind',0,1,' pdf '),(143041,'slug',0,1,''),(143041,'title',0,1,' nwo recipe book 2022 '),(143051,'extension',0,1,' png '),(143051,'filename',0,1,' nwo email christmas 22 3 png '),(143051,'kind',0,1,' image '),(143051,'slug',0,1,''),(143051,'title',0,1,' nwo email christmas 22 3 '),(143057,'field',164,1,' ramsay health care asked us to help develop a campaign to promote their orthopaedic services across their network of hospitals the campaign served to educate the target market on what makes ramsays orthopaedic offerings special while also calling them to check whether their health insurance covers ramsay hospitals using ramsays target market of orthopaedic patients in their 40s and 50s we created the weekend warrior characters everyday people who take on their alter ego when the working week is over the social sports star who pushes themself to go for that bicycle kick or elaborate jump pass the reno kings and queens who love bunnings outings and would never pay someone else to do work around the house that they could do themselves theres an ocean of campaigns out there from medical brands that all look the same clinical and serious ramsay stepped outside of the same same and opted for more lively exaggerated shots of weekend warriors in action being injured and seeking care from a ramsay hospital with fresh exciting and relatable action shots complemented by copy that captures the work hard play hard lifestyle our campaign for ramsay cut through to the market with personality and an element of surprise '),(143057,'slug',0,1,' ramsay health care '),(143057,'title',0,1,' ramsay health care '),(143058,'slug',0,1,' temp amqptialffayksuhfaqkxylucroptousekbx '),(143058,'title',0,1,''),(143059,'slug',0,1,' temp napxbisshhfmsurdpefgqbpnfgwkcqkkuxsq '),(143059,'title',0,1,''),(143060,'field',164,1,''),(143060,'slug',0,1,' tell us about your 2022 and 2023 '),(143060,'title',0,1,' what about you '),(143066,'field',164,1,''),(143066,'slug',0,1,' tell us about your 2022 and 2023 '),(143066,'title',0,1,' what about you '),(143068,'field',164,1,''),(143068,'slug',0,1,' update details '),(143068,'title',0,1,' update details '),(143069,'field',164,1,''),(143069,'slug',0,1,' tell us about your 2022 and 2023 '),(143069,'title',0,1,' update details copy '),(143078,'slug',0,1,' temp txhziuodueewzyxzfracocfickclxdhlueqx '),(143078,'title',0,1,''),(143079,'slug',0,1,' temp lsrtplbajriuybbnpchxzyrfnjkhgifneonu '),(143079,'title',0,1,''),(143080,'slug',0,1,' tell your story '),(143080,'title',0,1,' tell your story '),(143094,'field',164,1,''),(143094,'slug',0,1,' tell us about your 2022 and 2023 '),(143094,'title',0,1,' what about you '),(143100,'extension',0,1,' png '),(143100,'filename',0,1,' aboutusimage png '),(143100,'kind',0,1,' image '),(143100,'slug',0,1,''),(143100,'title',0,1,' about us image '),(143101,'extension',0,1,' png '),(143101,'filename',0,1,' mainpageimage min png '),(143101,'kind',0,1,' image '),(143101,'slug',0,1,''),(143101,'title',0,1,' main page image min '),(143102,'slug',0,1,''),(143102,'title',0,1,' 2023 03 09 10 16 52 '),(143103,'field',164,1,' we are a brisbane based agency renowned for our evidence based strategic approach to truly wonderful creative work we are strongly purpose driven wholeheartedly committed to making a meaningful difference in the lives of our clients their customers and the community at large our work is rewarding the best part of what we do is doing it together theres nothing quite like a room full of inspired inspiring people united by purpose and passion and were thrilled at the idea of you being a part of that due to growth nwo is seeking to appoint a copy director simply put the core purpose of your role will be to protect the brand reputation that nwo holds for exceptional strategy and writing this will be done by undertaking stakeholder engagement co developing brand strategies leading and mentoring your team of writers a focus on quality assurance of all nwo copy as well as through your direct engagement with clients reporting to and working closely with the ceo this newly created leadership position will have full custody of the copy team leading a team of two plus freelancers you will have the autonomy to create the team structure systems processes and frameworks you feel the team needs to thrive by defining and setting nwo copy standards and developing approaches for all types of nwo writing projects to be successful in this role you will have a background in print or online journalism and experience in managing or driving brands you will have experience as an editor you will have a deep appreciation for brand and campaign management underpinned by quality content across all writing forms from content design and video through to publications and speechwriting your curious nature will see you getting to the heart of people and stories while your drive and inclusive leadership skills will see you leading your team toward best in class performance this is a rare opportunity to join a fast growing and supportive agency in a very exciting phase of its evolution a competitive salary will be negotiated everyone at nwo enjoys fantastic benefits from flexibility to bonuses professional development and a comprehensive wellbeing program flexibility and additional leave hybrid working environment with genuine flexibility work from home and our office at greenslopes one day per semester of paid study leave early late and split day options extra day of leave for an extra happy birthday bonus benefits $650 a year via airwallex to spend on you however you choose $50 a month extra $50 in your birthday month professional development work with top executives in wide ranging sectors gain deep expertise across all creative fields flexible teams means youll work on every account paid professional membership of your choice annual $1000 professional development budget learning and development plan for every employee study leave for post graduate study wellbeing weekly or fortnightly 1 1 with direct manager quarterly goal setting and performance review free access to employee assistance program intentional wellbeing at work program including massage and yoga happy friyay and every other day weekly team lunches and drinks quarterly team nights out eofy and christmas staff parties mid year and end of year all team days to rest reflect and plan if this role sounds perfect for you fill in the apply form below and attach your cover letter and a link to your website or portfolio were looking forward to saying hello '),(143103,'slug',0,1,' careers '),(143103,'title',0,1,' careers '),(143104,'field',164,1,' our long hot summers may be our traditional wind down time but summer is also a time of cooking bbqs eating drinking and entertaining whether youre feeding the hordes or just looking for some new inspiration youll find it all here in these pages this is our third cookbook edition and this year weve slightly diverged from our christmas theme to reflect all the wonderful tastes of summer from fresh salads to zesty drinks theres sure to be a summertime treat with your name on it '),(143104,'slug',0,1,' christmas 2022 '),(143104,'title',0,1,' christmas 2022 '),(143105,'field',164,1,' the departmens need came down to a few common misunderstandings that kept occurring during the application process for service providers these pipeline barriers absorbed time and increased administration for the departmens regulatory authority our challenge was to make an accessible easy to understand explainer video that would ensure more applications are completed properly before being submitted once the client identified the core issues and nailed down the correct process we produced a simple voiceover and animation strategy to address the problems concisely and clearly it was important to keep the process really simple while making sure the applications would contain all of the required information our approach involved balancing authority with friendliness to connect with the audience using customised stock illustration we produced a five minute animated video that combined relatable creativity with clear actions we represented our diverse audience with the illustration and voiceover to show the application process highlight the fields that require more attention and express the specificities that are commonly missed the video really breaks down a complex process into actionable steps early childhood education and care are vital services for many queensland families and the higher the quality of the care the better so it was our pleasure to help make the process for providers just that little bit easier and quicker '),(143105,'slug',0,1,' department of education '),(143105,'title',0,1,' department of education '),(143106,'field',164,1,' the loan market as a whole is highly competitive and often dominated by rate comparisons and incentive offers bridging loans however are a slightly different beast theyre more about recognising different life circumstances and problem solving other short term bridging loan specialists had emerged and launched strong brand campaigns our key challenge was to create a brand that focuses on solutions and creatively positions funding among its competitor set as a short term loan company with a difference in order to educate the market on when a bridging loan might be required and then provide differentiation for funding it became abundantly clear the campaign required a creative and catchy hook to drive interest and memorability the strategic solution was to centre on a theme of build a bridge this theme was seen to be positive and proactive with language that borrowed from colloquial usage and even had humorous undertones strategically it provided a strong platform and foundation to work on creatively and talk to the target audience in a very authentic way the creative development process as it always should started with a strong consideration of the target audience knowing that a lot of the target market were parents we decided to let the innocent wisdom of children shine through by delivering the build a bridge solution children can turn the complex into simple through thought and action which is exactly what we showed in this campaign the drawing of a bridge from one home to another which created a visual hook the viewer is drawn in by the surprising nature of the child explaining the product in just a few words and then left with a smile as she demonstrates it in permanent marker the first rule of advertising is to get noticed which this campaign achieves by not looking like a bank or finance ad the impact of the campaign is created through pure relevancy showing real family people in real situations the messaging is loud and clear and helped to educate the market on the nature of short term bridging loan options and drive traffic to the funding site '),(143106,'slug',0,1,' funding '),(143106,'title',0,1,' funding '),(143107,'field',164,1,' the queensland government needed to establish a subsidiary entity to carry the planning and transmission connection work for potential pumped hydro projects across queensland our creation of the brand for queensland hydro involved extensive discovery prior to crafting a brand identity designing marketing collateral and copywriting designing and developing a website as we often do we began this project with a comprehensive discovery phase this involved a review of queensland hydros contemporaries and competitive landscape consultation with a first nations advisor on theming and language and stakeholder workshops to clarify the brand personality purpose and objectives our deliverables included a brand name logo visual identity collateral key messaging and content for the website we kept the design fresh and engaging while accommodating the needs of the various stakeholders involved queensland hydro will be a vital component in reaching australias aspirational energy goals over the next few decades pumped hydro is at the centre of cleaning up queenslans energy and we were delighted to play a role in bringing queensland hydro to life '),(143107,'slug',0,1,' queensland hydro '),(143107,'title',0,1,' queensland hydro '),(143108,'field',164,1,' november picks bes pick book title the master and margarita author mikhail bulgakov find it here brees pick book title this is going to hurt author adam kay find it here jos pick book title renegades author barack obama and bruce springsteen find it here suzannes pick book title windswept and interesting author billy connolly find it here october picks a night without stars by peter f hamilton the seven husbands of evelyn hugo by taylor jenkins reid losing face by george haddad the testaments by margaret atwood the bookseller at the end of the world by ruth shaw september picks taste my life through food by stanley tucci a little life by hanya yanagihara boy swallows universe by trent dalton johnno by david malouf growing up queer in australia by benjamin law bullet train by kotaro isaka a promised land by barack obama the queen of paris a novel of coco chanel by pamela binnings ewan the life by malcolm knox thinking fast and slow by daniel kahneman hunt gather parent by michaeleen doucleff odd dog out by rob bidulph '),(143108,'slug',0,1,' nwos library '),(143108,'title',0,1,' nwos library '),(143109,'field',164,1,' liam was born and raised in brisbane but escaped the oppressive heat to live in london and hong kong and then found it again in guam for seven years now back in his hometown he carries with him the secrets of a journey well travelled from paying his way through uni as a roadie for ska band the furious turtles to winning australian and international advertising and production copywriting awards throughout his career were sure we can thank his time on the road is classified but imaginably riddled with life altering stories for the effortless creativity he brings day to day second to that maybe also his time at industry renowned award school speaking of formative experiences lias gruff exterior was carefully constructed back in his boarding school days when he was an easy target as the only soft city kid among a sea of tough country kids he quickly discovered that no amount of skiing holidays or golfing hole in ones current tally zero from 50 000 attempts could win the respect of teenage bogans a lesson in humility for liam perhaps weve all been there at some point despite his otherwise bourgeois sounding life where the golfing green is grassier liam actually knows all about the importance of sacrifice after all he cooks his famous garlic prawns every year for his family christmas and last year for the nwo christmas despite his drastic ironic and tragic crustacean allergy when he defeats the prawns they defeat him right back you can actually cook the dish yourself following his not so secret recipe here is delicious you cat take lias word for it of course but you can take ours he has cooking all locked down but hell be the first to tell you cleaning ist his area of expertise we cat have everything no reason to fret though ist that what kids are for and hes got four of them so hes very good at delegating a of couple residents in his household live it lush and chore free though his 50kg irish wolfhound luna and his 8kg cavoodle rusty in fact theyve delegated to liam the chore of walking them every morning those gorgeous dogs are part of what we love about liam along with his dry sense of humour his endless creative expertise and his penchant for telling a good story whether is through an ad script or just a weekend anecdote she makes a splash in the nwo studio but the real party starts when kimi gets home with a glass of natural wine in hand she relaxes to the sweet symphony of her sewing machine and the real housewives of wherever shell proudly tell you shes seen every episode in her heart shes a rich housewife but in her clever brain shes an ambitious talented entrepreneur as a side hustle she sews and sells custom leather bags purses and earrings she stocks them at forge forward in fortitude valley and the home of the arts in the gold coast so go check em out the biz was even featured in frankie magazine who absolutely frothed over her two toned gold snake tote bag the next enterprise ambition on kimis list is a doggy day care she lives and breathes for animals of all kinds she says could fall in love with an earthworm although shed probably feed it to her budgies if they asked her to kimi is loyal to patsy and tina before anything else named after patsy cline and tina arena her babies represent just a smidge of kimis music taste which she describes as dad musi to stick with the household theme kimis partner levi decided to pursue a career as a drummer composer and music mix engineer sometimes he sings backup to kimis karaoke rendition of private dancer kimis custom illustration is one of the things that make our work really special shes an amazing problem solver and collaborator and her favourite part of the job is illustrating video storyboards that our animators bring to life rather than designer kimis most well known around the office as lady president of the social committee she makes sure we have cake and sparkling wine on birthdays takeout lunch on fridays and the trendiest christmas venue booked by september every year nwos social scene would truly be lost without kimi theres so much more to marnie than just her role at nwo to start with marnies our personal photographer for many of our staff headshots is an equal trade because we let her put her four years of art school to good use never mind that she already does that with her side hustle photography business actually there are many ways art school shaped her into the artist she is today it taught her that theres art in absolutely everything is where she discovered wine and for her honours project she explored how the innocence of childlike expression unlocks free creativity a sentiment that inspired her teenage rap band origami girls their music video for hit single rapp is one of our all time favourites but two and a half years ago alma took over the role of childlike expression and hes got it down pat marnie says her toddler runs her world and is the centre of her purpose as far as bosses go hes a pretty cute one if alma is marnies boss mark is her partner in crime it was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles the adventurous pair climbed more than 4km above sea level on manaslu for marnies 30th just the next step up from her 18th birthday skydiving trip of all the musical talent we have rocking here at nwo marnies probably takes the cake it all started with a pair of drumsticks dreams of an all girl band and a healthy crush on zac hanson in high school marnie fantasised about opening for zac on tour before riding off into the moonlight with him but the reality was a little less dreamy and a whole lot louder a decade spent playing for an improvised noise band in warehouses and diy festivals and improvised noise was only the beginning of her music career now marnies checked off all the genres from emo and garage to bubble gum rock in the spare time she cat possibly have shes captured every era of her music over the past decade through her video production business bare pictures beyond the creative vision we see in her music videos marnie has extensive experience producing tvcs for big biz dogs like the nrl samsung and australian ballet marnies blue sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better and we just love her for it is clear to us that william was custom built for his role as account manager business growth but theres a lot more to him than wip reports and bd timelines like his first love music from building music festival sets for global icons like justin bieber and ariana grande good mates of his apparently to running his own music biz where he managed local artists william is what we would call the artsy type but despite his natural talents on guitar and piano rumour has it he cat even read sheet music didt bode well for the paperwork maybe thas why he swapped his yamaha keyboard for a wireless apple one and so musis loss became advertisings gain willias young looks belie a wealth of industry experience while he co ran a creative agency he stocked his blazer sleeves with some tricks that have majorly delighted us at nwo in return for choccy treats during our fortnightly client services meeting william uses his top notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects he wot compromise on meeting his client deadlines the guy is dedicated what can we say but we hear hes actually pretty flexible on the balance beam thanks to years of gymnastics training his impressive sense of balance comes in handy every now and then when hes across the globe shredding the ski slopes his happy place if the cheesy photographed grins are any indication when he started with us we immediately got him on the tools and by the tools we obviously mean the coffee machine lately weve been lost without an office barista so he couldt have joined us at a better time strategy and marketing have always come naturally to greg he is both fluent in marketing speak and impressively able to communicate with non marketing natives but theres much more to uncover beyond his business acumen gregs our resident kiwi bringing with him stories of the beautiful aotearoa landscape and all the silly adrenaline pursuits that come with it like his potentially mid life crisis inspired 50th birthday skydiving adventure the thrill seeking continued beyond new zealand his move to australia was bracketed by swims with whale sharks in mexico shivery fishing in the arctic circle and months of backpacking through the middle east although he hast yet made his way to india which is rich with his family history but is on the bucket list gregs family is his world while greg is a natural leader in the workplace hes married to a leo his wife jo who was destined to wear the proverbial pants in their household hes immensely proud of his son daniel who inherited gregs football stardom and carries the torch since gregs body decided his glory days are long over greg is now coach to daniel to cope with his retirement from playing football and tennis his golf glory days are still alive and well greg is a fan of many thought provoking quotes such as hope is not a strategy good is the enemy of great and hot chips taste better when they belong to someone else his seagull tendencies make lunch with greg a high stakes experience a big believer that humour can lighten even the most challenging of situations greg is always earning laughs around the office making him the perfect new addition to the team tim joined the nwo team last year and since then we have unearthed a plethora of interesting snippets about the life of tim now is time to share that with the outside world for example although born in brisbane tim grew up on the island of borneo in malaysia before moving back to brisbane at age 16 and attending boarding school sorry but all boarding school stories remain classified with that cultural background tim is fortunate enough to speak three languages english bahasa melayu and hakka a chinese dialect actually he speaks a few chinese dialects so calling tim trilingual might actually be selling him short when he was younger he was quite the tennis player and travelled extensively around south east asia for tournaments luckily for rafa and roger he decided to swap the racquet for a macbook and pursued his career in advertising regrets hes had a few like being a guinea pig in clinical trials in exchange for a few bucks or the free tattoo of a hotel safe code he got as a dare many expensive laser sessions later it turns out it wast a free tattoo at all he has been on road trips around iceland in winter adds salt to coke is a mad manchester united fan and a former cover band lead singer he really rocks it on karaoke nights despite all these interesting tidbits tim is most well known for his sneaker collection admitting to ownership of more than 100 pairs but we suspect the number is way higher rarely a week goes by at nwo hq without a couple of shoe box sized deliveries arriving for mr kho tim is happily married well hes happy at least and can sniff a good lunch from five desks away as his clients will attest tim is full of energy and curiosity and that makes him a great member of the nwo family '),(143109,'slug',0,1,' let us introduce ourselves '),(143109,'title',0,1,' let us introduce ourselves '),(143110,'field',164,1,' lias doyles garlic prawns bruces ceviche kimis crispy oven baked mushroom hazes homemade peanut butter dog treats scots instant legend beef brisket bbq bes pumpkin and macadamia quinoa healthy yum kas roast australian beef with fresh herb dressing tis 24 hour brined pork belly roast andrews roasted brussels sprouts with crispy pancetta kates peach pomegranate and goat cheese salad lyns chocolate carrot cake kerrys chocolate spider margares white christmas cake suzs nanna gilbers overnight plum pudding jos start the day as you mean to go on bloody mary brees gingys martini ryas summer citrus ale '),(143110,'slug',0,1,' christmas 2021 '),(143110,'title',0,1,' christmas 2021 '),(143111,'field',164,1,' the rta needed to inform the public about rental reform changes coming into effect on 1 october 2022 with such a broad audience renters landlords and property managers the rta needed an explanatory tool that relayed the information in an easily digestible engaging and inclusive way a collection of animated explainer videos was the obvious choice the videos needed a friendly informative tone that connected with a vast range of people we broke the videos down into sections that addressed each of the three key audiences individually renters then landlords then property managers the audiences were represented by a diverse and inclusive suite of illustrated characters illustration was the real standout for this project our illustrative style helped us depict the emotion and shared experience of renting from all sides of the tenancy relationship the animation represented various age groups ethnicities and occupations the law changes are explained by friendly engaging voiceovers that guide the videos it was a pleasure to work with the team at rta to help inform queenslanders about the new changes to renting laws the rta has worked hard to make sure renting is fair for all and it was a joy to be part of bringing this to life '),(143111,'slug',0,1,' residential tenancies authority 2 '),(143111,'title',0,1,' residential tenancies authority '),(143112,'field',164,1,' uu identified the ekka as an opportunity to engage inform and educate their customers to build a deeper understanding of water security and to set the stage for uu to influence water restrictions down the track through hands on activities and immersive visual displays the ekka was the perfect place to connect with uus communities and reassure them that uu is a safe pair of hands that holds and shapes the future of water security thematically this activation was centred around each individuas connection with water through making people conscious of waters impact on their day to day life we helped them discover how essential water security is and appreciate the role uu plays in protecting our water supply and ultimately the lifestyles and livelihoods of queenslanders the goal of the ekka display was three fold attract people to the space engage them to participate and ensure they absorb the key messaging we were working with an eight metre wide screen so we determined pretty quickly that one very very landscape video wouldt be the best viewing experience so we did what we do best we got creative we fashioned a collage of videos with various illustrated key messages live action footage and graphic patterns that loop and combine into an engaging eight metre video experience the audience were able to contribute their personal connection with water through sketches and scribbles on magnetic tiles each tile was fixed to the wall to create a crowdsourced water mosaic that grew over the course of the ekka telling true stories of water memories and moments bright colours custom illustration lots of movement and bold statements thas the sweet combination we concocted to communicate some very important key messages to the audience and the icing on top of the strawberry sundae we just had so much fun coming up with the concept and bringing it to life the ekka public holiday didt hurt either '),(143112,'slug',0,1,' urban utilities '),(143112,'title',0,1,' urban utilities '),(143113,'field',164,1,' ramsay health care asked us to help develop a campaign to promote their orthopaedic services across their network of hospitals the campaign served to educate the target market on what makes ramsays orthopaedic offerings special while also calling them to check whether their health insurance covers ramsay hospitals using ramsays target market of orthopaedic patients in their 40s and 50s we created the weekend warrior characters everyday people who take on their alter ego when the working week is over the social sports star who pushes themself to go for that bicycle kick or elaborate jump pass the reno kings and queens who love bunnings outings and would never pay someone else to do work around the house that they could do themselves theres an ocean of campaigns out there from medical brands that all look the same clinical and serious ramsay stepped outside of the same same and opted for more lively exaggerated shots of weekend warriors in action being injured and seeking care from a ramsay hospital with fresh exciting and relatable action shots complemented by copy that captures the work hard play hard lifestyle our campaign for ramsay cut through to the market with personality and an element of surprise '),(143113,'slug',0,1,' ramsay health care '),(143113,'title',0,1,' ramsay health care '),(143114,'field',164,1,' while glengara care has been described as the genuine alternative to aged care it often ist clear what exactly sets the facility apart from residential aged care facilities the differentiators ultimately come down to the provision of care glengara care offers care that is personal loving and delivered in a manner that preserves the recipiens independence the your care factor campaign was required to generate leads and sales while building awareness around glengara care in comparison to some of the well known aged care alternatives the core of the campaign was built from the concept of care we drew out two meanings from your care factor not only the level of care provided by the facility but also the decision making factors that each potential buyer personally cares about the term care factor is deeply familiar perhaps not so much to the 80 year old resident market but more so to their children the key influencers of this campaign we created three television commercials that pose the question of what is your care factor by contrasting the realities of people struggling physically and emotionally in a home that doest suit their needs against people receiving the unparalleled care offered at glengara care while the videos showcase glengara cares differentiated care offering the advertisements themselves separate glengara care from the alternatives theyre provocative fresh and engaging this project certainly wast an easy one the final product is the result of fierce determination both from nwo and retireaustralia in the face of adversity such as covid 19 restrictions risks and vulnerability the video shoot was rescheduled numerous times and often our careful planning was swapped out for quick thinking and adaptability the end result however was worth every bit of effort '),(143114,'slug',0,1,' glengaracare '),(143114,'title',0,1,' glengara care '),(143115,'field',164,1,' brisbane north phn asked us to write design and develop a navigator website that doubles as a one stop shop of resources information and services that promote healthy ageing in the brisbane north and moreton bay region the projecs goal was to enable people to more proactively manage their own healthcare while also equipping healthcare professional and carers with resources to support their care services working closely with the client team and the council on the ageing our strategists conducted a stakeholder consultation process with community members and health professionals the stakeholders generously shared their expertise and lived experience to help this project reach the communitys specific needs with a particular focus on dementia physical health mental health social connection nutrition and digital skills each aspect of the content writing design and development of the website was informed by insights from the stakeholders to ensure the project would fulfil community needs we made sure the site was easy to use by integrating a very simple user interface into the web design and development user experience and acceptance testing was a key element of ensuring the site would be practical and enjoyable for its audience nothing like this existed before now this project fulfils community needs around healthy ageing in a way that really excited the stakeholders who were involved in the project this kind of work aligns perfectly with our purpose at nwo to make a meaningful difference to peoples lives '),(143115,'slug',0,1,' your care navigator '),(143115,'title',0,1,' your care navigator '),(143116,'field',164,1,' we worked closely with burnie brae to understand their issues and what makes them tick there was a concern burnie brae was lacking meaning awareness and connection for much of the public they serve alongside a recognition that the brand was simply a bit tire and neglected as a branding and strategy specialist we created a process to uncover some of the truths behind the brand to set the groundwork our team conducted a series of research and workshops before embarking on brand direction and narrative development projects with the foundations set our creative team embarked on refreshing burnie braes visual identity the creative concept painted a picture of community connection and explored a distinctive direction for the burnie brae brand we adapted the existing logo and brand colours to build a fresh and recognisable feel we redesigned and built a new website improving the information navigation and creating better user journeys the end result has seen burnie brae take ownership of a revitalised brand identity that has stronger connections to their stakeholders the stunning new website is simple to use and takes users on a compelling journey through burnie braes community service offerings '),(143116,'slug',0,1,' burnie brae '),(143116,'title',0,1,' burnie brae '),(143117,'field',164,1,' a complicated restructuring and rebranding exercise took place as a result of the expiration of licencing agreements chevron downstream australia appointed new word order to help facilitate the process and undertake important marketing work including taking carriage of promotions of the australian b2b fuels and lubricants division we conducted a competitor analysis to assess competitor brand messaging and positioning interviews with key caltex fuels and lubricants distributors in the b2b market and one on one interviews with the general customers our insights indicated a need for authentic real life marketing collateral with which the audience can connect we also gleaned that the messaging needed to be kept simple we made the creative decision to let the products take a backseat and instead shine a light on the customer businesses and their distributor relationships we worked with a videographer to give the videos a warm and at times heartfelt tone the customers in question are mostly generations old businesses with a story to tell so we told some stories the end result was 60 video variations in a style you wouldt necessarily associate with marketing around fuel and lubricant products something a little surprising something that stands out from the crowd '),(143117,'slug',0,1,' chevron '),(143117,'title',0,1,' chevron '),(143119,'slug',0,1,''),(143119,'title',0,1,' 2023 03 09 19 15 21 '),(143120,'slug',0,1,''),(143120,'title',0,1,' 2023 03 09 21 16 11 '),(143121,'slug',0,1,''),(143121,'title',0,1,' 2023 03 09 21 17 50 '),(143122,'slug',0,1,''),(143122,'title',0,1,' 2023 03 09 21 19 49 '),(143123,'slug',0,1,''),(143123,'title',0,1,' 2023 03 09 21 21 30 '),(143127,'slug',0,1,' tell your story '),(143127,'title',0,1,' tell your story '),(143128,'field',164,1,' were a creative agency whose clients sleep at night there are no jazz hands no smoke no mirrors no special effects for our clients this means creative confidence for them their team and those higher up the chain doest that sound nice for a change our work focuses around significant human decisions leading people through these moments takes an appreciation for and skill to capture the spectrum of the human experience deep pain euphoria and everything between we take a pragmatic common sense approach to strategic and creative work our clients find this refreshing because we understand their context and goals purpose driven work ist rare anymore but our purpose to make a meaningful difference to peoples lives runs deep it determines the kind of work we do how we treat each other and our drive to go above and beyond for our clients all of our creative work is backed by research accurate insights and robust strategies for our clients it means they have hard evidence and confidence to take the next step and influence to bring their teams and leaders along for the ride we began as a strategic communications agency and good quality words still mean as much to us today as they did on day one our proven process uncovers the essence of an organisation and showcases it in a beautiful package that connects deeply with its people we seek to understand how humans connect engage decide and change evidence based strategy is built on unique insights that guide all the work to come see our proven methodologies for how we make every project a success we started out as a strategic communications agency when ex journo suzanne oxford got seriously fed up with all of the sub par corporate comms out there a few years later creative and strategist scott oxford joined the fun we hired a few more folks made a few more connections and slowly but surely became the strategic creative powerhouse our clients know and love us for today '),(143128,'slug',0,1,' about us '),(143128,'title',0,1,' about us '),(143131,'slug',0,1,''),(143131,'title',0,1,' 2023 03 15 16 13 00 '),(143135,'extension',0,1,' jpg '),(143135,'filename',0,1,' meet bree jpg '),(143135,'kind',0,1,' image '),(143135,'slug',0,1,''),(143135,'title',0,1,' meet bree '),(143139,'field',164,1,' often a lack of connection is to blame for marketing and brand under performance why is that well think of brands like people some you associate with on a very shallow level some you interact with regularly but dot really feel a connection and some you just really love like people we want to engage with brands that share our values perspectives and opinions we become loyal to them when we know they understand us and make us feel good but as a brand owner or leader how do you find these insights and build these emotional connections successful brands invest in really understanding their customers they undertake fit for purpose qualitative research to ask their customers questions and gain their insights into what they are thinking and why they behave the way they do too often this step is overlooked by a lack of understanding or a short term view of objectives and budget customer insights are the gold nuggets of wisdom that dot just give rise to effective campaigns they transform the businesses too last year we undertook 20 in depth online interviews for a tech company wanting to know how their customers felt about them the phone interviews all following the same discussion guide and conducted across the world clearly showed that while customers were loyal they were hungry for greater innovation these insights gave the leadership team confidence to fast track some of their more ambitious projects we recently interviewed 20 potential current and lapsed customers for a business management consultancy our client learned more about the life cycle of their customer businesses and how their needs change at each stage the insights from these interviews helped us shape the consultancys approach to introducing a new product stream to a wider audience earlier this year we undertook 15 in depth interviews and six focus groups for a tertiary institution aimed at understanding the emotional drivers for enrolments enrolments had been waning slowly for eight years and key demographics had switched around too through our insights we were able to show that while students were still true believers in the brand alumni and referrers were noticeably less enthusiastic this was affecting the quality and number of referrals the detail in our insights is fuelling a brand and marketing strategy aimed at strengthening connections fit for purpose customer research at new word order we undertake this step as part of our wider brand development methodology every time we find research yields valuable input into our client business strategies on top of feeding their brand strategy our qualitative research is a formative contribution that tells you how your customers perceive your brand and what they need from you we then use quantitative research to test that these views are representative of the wider industry and your customer base research can be expensive but it doest have to be theres an art to asking customers questions we can find out the true deep feelings of your customers ones theyll never tell you no matter how close the relationship you share we can help you build deeper emotional connections and loyalty with your customers '),(143139,'slug',0,1,' emotional connection lies at the heart of every successful brand '),(143139,'title',0,1,' emotional connection lies at the heart of every successful brand '),(143145,'extension',0,1,' jpg '),(143145,'filename',0,1,' 23 03 march emotional connection blog 1 1 jpg '),(143145,'kind',0,1,' image '),(143145,'slug',0,1,''),(143145,'title',0,1,' 23 03 march emotional connection blog 1 1 '),(143153,'field',164,1,' the departmens need came down to a few common misunderstandings that kept occurring during the application process for service providers these pipeline barriers absorbed time and increased administration for the departmens regulatory authority our challenge was to make an accessible easy to understand explainer video that would ensure more applications are completed properly before being submitted once the client identified the core issues and nailed down the correct process we produced a simple voiceover and animation strategy to address the problems concisely and clearly it was important to keep the process really simple while making sure the applications would contain all of the required information our approach involved balancing authority with friendliness to connect with the audience using customised stock illustration we produced a five minute animated video that combined relatable creativity with clear actions we represented our diverse audience with the illustration and voiceover to show the application process highlight the fields that require more attention and express the specificities that are commonly missed the video really breaks down a complex process into actionable steps early childhood education and care are vital services for many queensland families and the higher the quality of the care the better so it was our pleasure to help make the process for providers just that little bit easier and quicker '),(143153,'slug',0,1,' department of education 2 '),(143153,'title',0,1,' department of education '),(143172,'extension',0,1,' jpg '),(143172,'filename',0,1,' 23 vital website assets 1 1 jpg '),(143172,'kind',0,1,' image '),(143172,'slug',0,1,''),(143172,'title',0,1,' 23 vital website assets 1 1 '),(143173,'extension',0,1,' jpg '),(143173,'filename',0,1,' 23 vital website assets 1 1 2023 03 31 005724 bewu jpg '),(143173,'kind',0,1,' image '),(143173,'slug',0,1,''),(143173,'title',0,1,' 23 vital website assets 1 1 '),(143174,'extension',0,1,' jpg '),(143174,'filename',0,1,' 23 vital website assets 1 12 jpg 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}}\",\"httpEquiv\":\"\",\"name\":\"\",\"property\":\"og:image:alt\",\"include\":true,\"key\":\"og:image:alt\",\"environment\":null,\"dependencies\":{\"tag\":[\"og:image\"]},\"tagAttrs\":[]},\"og:see_also\":{\"charset\":\"\",\"content\":\"\",\"httpEquiv\":\"\",\"name\":\"\",\"property\":\"og:see_also\",\"include\":true,\"key\":\"og:see_also\",\"environment\":null,\"dependencies\":null,\"tagAttrs\":[]},\"facebook-site-verification\":{\"charset\":\"\",\"content\":\"{{ seomatic.site.facebookSiteVerification }}\",\"httpEquiv\":\"\",\"name\":\"facebook-domain-verification\",\"property\":null,\"include\":true,\"key\":\"facebook-site-verification\",\"environment\":null,\"dependencies\":{\"site\":[\"facebookSiteVerification\"]},\"tagAttrs\":[]}},\"name\":\"Facebook\",\"description\":\"Facebook OpenGraph Meta Tags\",\"class\":\"nystudio107\\\\seomatic\\\\models\\\\MetaTagContainer\",\"handle\":\"opengraph\",\"include\":true,\"dependencies\":[],\"clearCache\":false},\"MetaTagContainertwitter\":{\"data\":{\"twitter:card\":{\"charset\":\"\",\"content\":\"{{ seomatic.meta.twitterCard }}\",\"httpEquiv\":\"\",\"name\":\"twitter:card\",\"property\":null,\"include\":true,\"key\":\"twitter:card\",\"environment\":null,\"dependencies\":null,\"tagAttrs\":[]},\"twitter:site\":{\"charset\":\"\",\"content\":\"@{{ seomatic.site.twitterHandle }}\",\"httpEquiv\":\"\",\"name\":\"twitter:site\",\"property\":null,\"include\":true,\"key\":\"twitter:site\",\"environment\":null,\"dependencies\":{\"site\":[\"twitterHandle\"]},\"tagAttrs\":[]},\"twitter:creator\":{\"charset\":\"\",\"content\":\"@{{ seomatic.meta.twitterCreator }}\",\"httpEquiv\":\"\",\"name\":\"twitter:creator\",\"property\":null,\"include\":true,\"key\":\"twitter:creator\",\"environment\":null,\"dependencies\":{\"meta\":[\"twitterCreator\"]},\"tagAttrs\":[]},\"twitter:title\":{\"siteName\":\"{{ seomatic.site.siteName }}\",\"siteNamePosition\":\"{{ seomatic.meta.twitterSiteNamePosition }}\",\"separatorChar\":\"{{ seomatic.config.separatorChar }}\",\"charset\":\"\",\"content\":\"{{ seomatic.meta.twitterTitle }}\",\"httpEquiv\":\"\",\"name\":\"twitter:title\",\"property\":null,\"include\":true,\"key\":\"twitter:title\",\"environment\":null,\"dependencies\":null,\"tagAttrs\":[]},\"twitter:description\":{\"charset\":\"\",\"content\":\"{{ seomatic.meta.twitterDescription }}\",\"httpEquiv\":\"\",\"name\":\"twitter:description\",\"property\":null,\"include\":true,\"key\":\"twitter:description\",\"environment\":null,\"dependencies\":null,\"tagAttrs\":[]},\"twitter:image\":{\"charset\":\"\",\"content\":\"{{ seomatic.meta.twitterImage }}\",\"httpEquiv\":\"\",\"name\":\"twitter:image\",\"property\":null,\"include\":true,\"key\":\"twitter:image\",\"environment\":null,\"dependencies\":null,\"tagAttrs\":[]},\"twitter:image:width\":{\"charset\":\"\",\"content\":\"{{ seomatic.meta.twitterImageWidth }}\",\"httpEquiv\":\"\",\"name\":\"twitter:image:width\",\"property\":null,\"include\":true,\"key\":\"twitter:image:width\",\"environment\":null,\"dependencies\":{\"tag\":[\"twitter:image\"]},\"tagAttrs\":[]},\"twitter:image:height\":{\"charset\":\"\",\"content\":\"{{ seomatic.meta.twitterImageHeight }}\",\"httpEquiv\":\"\",\"name\":\"twitter:image:height\",\"property\":null,\"include\":true,\"key\":\"twitter:image:height\",\"environment\":null,\"dependencies\":{\"tag\":[\"twitter:image\"]},\"tagAttrs\":[]},\"twitter:image:alt\":{\"charset\":\"\",\"content\":\"{{ seomatic.meta.twitterImageDescription }}\",\"httpEquiv\":\"\",\"name\":\"twitter:image:alt\",\"property\":null,\"include\":true,\"key\":\"twitter:image:alt\",\"environment\":null,\"dependencies\":{\"tag\":[\"twitter:image\"]},\"tagAttrs\":[]}},\"name\":\"Twitter\",\"description\":\"Twitter Card Meta Tags\",\"class\":\"nystudio107\\\\seomatic\\\\models\\\\MetaTagContainer\",\"handle\":\"twitter\",\"include\":true,\"dependencies\":null,\"clearCache\":false},\"MetaTagContainermiscellaneous\":{\"data\":{\"google-site-verification\":{\"charset\":\"\",\"content\":\"{{ seomatic.site.googleSiteVerification }}\",\"httpEquiv\":\"\",\"name\":\"google-site-verification\",\"property\":null,\"include\":true,\"key\":\"google-site-verification\",\"environment\":null,\"dependencies\":{\"site\":[\"googleSiteVerification\"]},\"tagAttrs\":[]},\"bing-site-verification\":{\"charset\":\"\",\"content\":\"{{ seomatic.site.bingSiteVerification }}\",\"httpEquiv\":\"\",\"name\":\"msvalidate.01\",\"property\":null,\"include\":true,\"key\":\"bing-site-verification\",\"environment\":null,\"dependencies\":{\"site\":[\"bingSiteVerification\"]},\"tagAttrs\":[]},\"pinterest-site-verification\":{\"charset\":\"\",\"content\":\"{{ seomatic.site.pinterestSiteVerification }}\",\"httpEquiv\":\"\",\"name\":\"p:domain_verify\",\"property\":null,\"include\":true,\"key\":\"pinterest-site-verification\",\"environment\":null,\"dependencies\":{\"site\":[\"pinterestSiteVerification\"]},\"tagAttrs\":[]}},\"name\":\"Miscellaneous\",\"description\":\"Miscellaneous Meta Tags\",\"class\":\"nystudio107\\\\seomatic\\\\models\\\\MetaTagContainer\",\"handle\":\"miscellaneous\",\"include\":true,\"dependencies\":[],\"clearCache\":false},\"MetaLinkContainergeneral\":{\"data\":{\"canonical\":{\"crossorigin\":\"\",\"href\":\"{{ seomatic.meta.canonicalUrl }}\",\"hreflang\":\"\",\"media\":\"\",\"rel\":\"canonical\",\"sizes\":\"\",\"type\":\"\",\"include\":true,\"key\":\"canonical\",\"environment\":null,\"dependencies\":null,\"tagAttrs\":[]},\"home\":{\"crossorigin\":\"\",\"href\":\"{{ seomatic.helper.siteUrl(\\\"\\/\\\") }}\",\"hreflang\":\"\",\"media\":\"\",\"rel\":\"home\",\"sizes\":\"\",\"type\":\"\",\"include\":true,\"key\":\"home\",\"environment\":null,\"dependencies\":null,\"tagAttrs\":[]},\"author\":{\"crossorigin\":\"\",\"href\":\"{{ seomatic.helper.siteUrl(\\\"\\/humans.txt\\\") }}\",\"hreflang\":\"\",\"media\":\"\",\"rel\":\"author\",\"sizes\":\"\",\"type\":\"text\\/plain\",\"include\":true,\"key\":\"author\",\"environment\":null,\"dependencies\":{\"frontend_template\":[\"humans\"]},\"tagAttrs\":[]},\"publisher\":{\"crossorigin\":\"\",\"href\":\"{{ seomatic.site.googlePublisherLink }}\",\"hreflang\":\"\",\"media\":\"\",\"rel\":\"publisher\",\"sizes\":\"\",\"type\":\"\",\"include\":true,\"key\":\"publisher\",\"environment\":null,\"dependencies\":{\"site\":[\"googlePublisherLink\"]},\"tagAttrs\":[]}},\"name\":\"General\",\"description\":\"Link Tags\",\"class\":\"nystudio107\\\\seomatic\\\\models\\\\MetaLinkContainer\",\"handle\":\"general\",\"include\":true,\"dependencies\":[],\"clearCache\":false},\"MetaScriptContainergeneral\":{\"data\":{\"gtag\":{\"name\":\"Google gtag.js\",\"description\":\"The global site tag (gtag.js) is a JavaScript tagging framework and API that allows you to send event data to AdWords, DoubleClick, and Google Analytics. Instead of having to manage multiple tags for different products, you can use gtag.js and more easily benefit from the latest tracking features and integrations as they become available. [Learn More](https:\\/\\/developers.google.com\\/gtagjs\\/)\",\"templatePath\":\"_frontend\\/scripts\\/gtagHead.twig\",\"templateString\":\"{% set gtagProperty = googleAnalyticsId.value ??? googleAdWordsId.value ??? dcFloodlightId.value ??? null %}\\n{% if gtagProperty %}\\nwindow.dataLayer = window.dataLayer || [{% if dataLayer is defined and dataLayer %}{{ dataLayer |json_encode() |raw }}{% endif %}];\\nfunction gtag(){dataLayer.push(arguments)};\\ngtag(\'js\', new Date());\\n{% set pageView = (sendPageView.value and not seomatic.helper.isPreview) %}\\n{% if googleAnalyticsId.value %}\\n{%- set gtagConfig = \\\"{\\\"\\n    ~ \\\"\'send_page_view\': #{pageView ? \'true\' : \'false\'},\\\"\\n    ~ \\\"\'anonymize_ip\': #{ipAnonymization.value ? \'true\' : \'false\'},\\\"\\n    ~ \\\"\'link_attribution\': #{enhancedLinkAttribution.value ? \'true\' : \'false\'},\\\"\\n    ~ \\\"\'allow_display_features\': #{displayFeatures.value ? \'true\' : \'false\'}\\\"\\n    ~ \\\"}\\\"\\n-%}\\ngtag(\'config\', \'{{ googleAnalyticsId.value }}\', {{ gtagConfig }});\\n{% endif %}\\n{% if googleAdWordsId.value %}\\n{%- set gtagConfig = \\\"{\\\"\\n    ~ \\\"\'send_page_view\': #{pageView ? \'true\' : \'false\'}\\\"\\n    ~ \\\"}\\\"\\n-%}\\ngtag(\'config\', \'{{ googleAdWordsId.value }}\', {{ gtagConfig }});\\n{% endif %}\\n{% if dcFloodlightId.value %}\\n{%- set gtagConfig = \\\"{\\\"\\n    ~ \\\"\'send_page_view\': #{pageView ? \'true\' : \'false\'}\\\"\\n    ~ \\\"}\\\"\\n-%}\\ngtag(\'config\', \'{{ dcFloodlightId.value }}\', {{ gtagConfig }});\\n{% endif %}\\n{% endif %}\\n\",\"position\":1,\"bodyTemplatePath\":\"_frontend\\/scripts\\/gtagBody.twig\",\"bodyTemplateString\":\"{% set gtagProperty = googleAnalyticsId.value ??? googleAdWordsId.value ??? dcFloodlightId.value ??? null %}\\n{% if gtagProperty %}\\n<script async src=\\\"{{ gtagScriptUrl.value }}?id={{ gtagProperty }}\\\"><\\/script>\\n{% endif %}\\n\",\"bodyPosition\":2,\"vars\":{\"googleAnalyticsId\":{\"title\":\"Google Analytics Measurement\\/Tracking ID\",\"instructions\":\"Only enter the ID, e.g.: `G-XXXXXXXXXX` or `UA-XXXXXX-XX`, not the entire script code. [Learn More](https:\\/\\/support.google.com\\/analytics\\/answer\\/1032385?hl=e)\",\"type\":\"string\",\"value\":\"\"},\"googleAdWordsId\":{\"title\":\"AdWords Conversion ID\",\"instructions\":\"Only enter the ID, e.g.: `AW-XXXXXXXX`, not the entire script code. [Learn More](https:\\/\\/developers.google.com\\/adwords-remarketing-tag\\/)\",\"type\":\"string\",\"value\":\"\"},\"dcFloodlightId\":{\"title\":\"DoubleClick Floodlight ID\",\"instructions\":\"Only enter the ID, e.g.: `DC-XXXXXXXX`, not the entire script code. [Learn More](https:\\/\\/support.google.com\\/dcm\\/partner\\/answer\\/7568534)\",\"type\":\"string\",\"value\":\"\"},\"sendPageView\":{\"title\":\"Automatically send PageView\",\"instructions\":\"Controls whether the `gtag.js` script automatically sends a PageView to Google Analytics, AdWords, and DoubleClick Floodlight when your pages are loaded.\",\"type\":\"bool\",\"value\":true},\"ipAnonymization\":{\"title\":\"Google Analytics IP Anonymization\",\"instructions\":\"In some cases, you might need to anonymize the IP addresses of hits sent to Google Analytics. [Learn More](https:\\/\\/developers.google.com\\/analytics\\/devguides\\/collection\\/gtagjs\\/ip-anonymization)\",\"type\":\"bool\",\"value\":false},\"displayFeatures\":{\"title\":\"Google Analytics Display Features\",\"instructions\":\"The display features plugin for gtag.js can be used to enable Advertising Features in Google Analytics, such as Remarketing, Demographics and Interest Reporting, and more. [Learn More](https:\\/\\/developers.google.com\\/analytics\\/devguides\\/collection\\/gtagjs\\/display-features)\",\"type\":\"bool\",\"value\":false},\"enhancedLinkAttribution\":{\"title\":\"Google Analytics Enhanced Link Attribution\",\"instructions\":\"Enhanced link attribution improves click track reporting by automatically differentiating between multiple link clicks that have the same URL on a given page. [Learn More](https:\\/\\/developers.google.com\\/analytics\\/devguides\\/collection\\/gtagjs\\/enhanced-link-attribution)\",\"type\":\"bool\",\"value\":false},\"gtagScriptUrl\":{\"title\":\"Google gtag.js Script URL\",\"instructions\":\"The URL to the Google gtag.js tracking script. Normally this should not be changed, unless you locally cache it. The JavaScript `dataLayer` will automatically be set to the `dataLayer` Twig template variable.\",\"type\":\"string\",\"value\":\"https:\\/\\/www.googletagmanager.com\\/gtag\\/js\"}},\"dataLayer\":[],\"include\":false,\"key\":\"gtag\",\"environment\":{\"staging\":{\"include\":false},\"local\":{\"include\":false}},\"dependencies\":null,\"tagAttrs\":[],\"nonce\":null},\"googleTagManager\":{\"name\":\"Google Tag Manager\",\"description\":\"Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website. Once the Tag Manager snippet has been added to your website or mobile app, you can configure tags via a web-based user interface without having to alter and deploy additional code. [Learn More](https:\\/\\/support.google.com\\/tagmanager\\/answer\\/6102821?hl=en)\",\"templatePath\":\"_frontend\\/scripts\\/googleTagManagerHead.twig\",\"templateString\":\"{% if googleTagManagerId.value is defined and googleTagManagerId.value and not seomatic.helper.isPreview %}\\n{{ dataLayerVariableName.value }} = [{% if dataLayer is defined and dataLayer %}{{ dataLayer |json_encode() |raw }}{% endif %}];\\n(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({\'gtm.start\':\\nnew Date().getTime(),event:\'gtm.js\'});var f=d.getElementsByTagName(s)[0],\\nj=d.createElement(s),dl=l!=\'dataLayer\'?\'&l=\'+l:\'\';j.async=true;j.src=\\n\'{{ googleTagManagerUrl.value }}?id=\'+i+dl;f.parentNode.insertBefore(j,f);\\n})(window,document,\'script\',\'{{ dataLayerVariableName.value }}\',\'{{ googleTagManagerId.value }}\');\\n{% endif %}\\n\",\"position\":1,\"bodyTemplatePath\":\"_frontend\\/scripts\\/googleTagManagerBody.twig\",\"bodyTemplateString\":\"{% if googleTagManagerId.value is defined and googleTagManagerId.value and not seomatic.helper.isPreview %}\\n<noscript><iframe src=\\\"{{ googleTagManagerNoScriptUrl.value }}?id={{ googleTagManagerId.value }}\\\"\\nheight=\\\"0\\\" width=\\\"0\\\" style=\\\"display:none;visibility:hidden\\\"><\\/iframe><\\/noscript>\\n{% endif %}\\n\",\"bodyPosition\":2,\"vars\":{\"googleTagManagerId\":{\"title\":\"Google Tag Manager ID\",\"instructions\":\"Only enter the ID, e.g.: `GTM-XXXXXX`, not the entire script code. [Learn More](https:\\/\\/developers.google.com\\/tag-manager\\/quickstart)\",\"type\":\"string\",\"value\":\"\"},\"dataLayerVariableName\":{\"title\":\"DataLayer Variable Name\",\"instructions\":\"The name to use for the JavaScript DataLayer variable. The value of this variable will be set to the `dataLayer` Twig template variable.\",\"type\":\"string\",\"value\":\"dataLayer\"},\"googleTagManagerUrl\":{\"title\":\"Google Tag Manager Script URL\",\"instructions\":\"The URL to the Google Tag Manager script. Normally this should not be changed, unless you locally cache it.\",\"type\":\"string\",\"value\":\"https:\\/\\/www.googletagmanager.com\\/gtm.js\"},\"googleTagManagerNoScriptUrl\":{\"title\":\"Google Tag Manager Script &lt;noscript&gt; URL\",\"instructions\":\"The URL to the Google Tag Manager `&lt;noscript&gt;`. Normally this should not be changed, unless you locally cache it.\",\"type\":\"string\",\"value\":\"https:\\/\\/www.googletagmanager.com\\/ns.html\"}},\"dataLayer\":[],\"include\":false,\"key\":\"googleTagManager\",\"environment\":{\"staging\":{\"include\":false},\"local\":{\"include\":false}},\"dependencies\":null,\"tagAttrs\":[],\"nonce\":null},\"facebookPixel\":{\"name\":\"Facebook Pixel\",\"description\":\"The Facebook pixel is an analytics tool that helps you measure the effectiveness of your advertising. You can use the Facebook pixel to understand the actions people are taking on your website and reach audiences you care about. [Learn More](https:\\/\\/www.facebook.com\\/business\\/help\\/651294705016616)\",\"templatePath\":\"_frontend\\/scripts\\/facebookPixelHead.twig\",\"templateString\":\"{% if facebookPixelId.value is defined and facebookPixelId.value %}\\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\\nn.push=n;n.loaded=!0;n.version=\'2.0\';n.queue=[];t=b.createElement(e);t.async=!0;\\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\\ndocument,\'script\',\'{{ facebookPixelUrl.value }}\');\\nfbq(\'init\', \'{{ facebookPixelId.value }}\');\\n{% set pageView = (sendPageView.value and not seomatic.helper.isPreview) %}\\n{% if pageView %}\\nfbq(\'track\', \'PageView\');\\n{% endif %}\\n{% endif %}\\n\",\"position\":1,\"bodyTemplatePath\":\"_frontend\\/scripts\\/facebookPixelBody.twig\",\"bodyTemplateString\":\"{% if facebookPixelId.value is defined and facebookPixelId.value %}\\n<noscript><img height=\\\"1\\\" width=\\\"1\\\" style=\\\"display:none\\\"\\nsrc=\\\"{{ facebookPixelNoScriptUrl.value }}?id={{ facebookPixelId.value }}&ev=PageView&noscript=1\\\" \\/><\\/noscript>\\n{% endif %}\\n\",\"bodyPosition\":2,\"vars\":{\"facebookPixelId\":{\"title\":\"Facebook Pixel ID\",\"instructions\":\"Only enter the ID, e.g.: `XXXXXXXXXX`, not the entire script code. [Learn More](https:\\/\\/developers.facebook.com\\/docs\\/facebook-pixel\\/api-reference)\",\"type\":\"string\",\"value\":\"\"},\"sendPageView\":{\"title\":\"Automatically send Facebook Pixel PageView\",\"instructions\":\"Controls whether the Facebook Pixel script automatically sends a PageView to Facebook Analytics when your pages are loaded.\",\"type\":\"bool\",\"value\":true},\"facebookPixelUrl\":{\"title\":\"Facebook Pixel Script URL\",\"instructions\":\"The URL to the Facebook Pixel script. Normally this should not be changed, unless you locally cache it.\",\"type\":\"string\",\"value\":\"https:\\/\\/connect.facebook.net\\/en_US\\/fbevents.js\"},\"facebookPixelNoScriptUrl\":{\"title\":\"Facebook Pixel Script &lt;noscript&gt; URL\",\"instructions\":\"The URL to the Facebook Pixel `&lt;noscript&gt;`. Normally this should not be changed, unless you locally cache it.\",\"type\":\"string\",\"value\":\"https:\\/\\/www.facebook.com\\/tr\"}},\"dataLayer\":[],\"include\":false,\"key\":\"facebookPixel\",\"environment\":{\"staging\":{\"include\":false},\"local\":{\"include\":false}},\"dependencies\":null,\"tagAttrs\":[],\"nonce\":null},\"linkedInInsight\":{\"name\":\"LinkedIn Insight\",\"description\":\"The LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, retargeting, and web analytics for LinkedIn ad campaigns.\",\"templatePath\":\"_frontend\\/scripts\\/linkedInInsightHead.twig\",\"templateString\":\"{% if dataPartnerId.value is defined and dataPartnerId.value %}\\n_linkedin_data_partner_id = \\\"{{ dataPartnerId.value }}\\\";\\n{% endif %}\\n\",\"position\":1,\"bodyTemplatePath\":\"_frontend\\/scripts\\/linkedInInsightBody.twig\",\"bodyTemplateString\":\"{% if dataPartnerId.value is defined and dataPartnerId.value %}\\n<script type=\\\"text\\/javascript\\\">\\n(function(){var s = document.getElementsByTagName(\\\"script\\\")[0];\\n    var b = document.createElement(\\\"script\\\");\\n    b.type = \\\"text\\/javascript\\\";b.async = true;\\n    b.src = \\\"{{ linkedInInsightUrl.value }}\\\";\\n    s.parentNode.insertBefore(b, s);})();\\n<\\/script>\\n<noscript>\\n<img height=\\\"1\\\" width=\\\"1\\\" style=\\\"display:none;\\\" alt=\\\"\\\" src=\\\"{{ linkedInInsightNoScriptUrl.value }}?pid={{ dataPartnerId.value }}&fmt=gif\\\" \\/>\\n<\\/noscript>\\n{% endif %}\\n\",\"bodyPosition\":3,\"vars\":{\"dataPartnerId\":{\"title\":\"LinkedIn Data Partner ID\",\"instructions\":\"Only enter the ID, e.g.: `XXXXXXXXXX`, not the entire script code. [Learn More](https:\\/\\/www.linkedin.com\\/help\\/lms\\/answer\\/65513\\/adding-the-linkedin-insight-tag-to-your-website?lang=en)\",\"type\":\"string\",\"value\":\"\"},\"linkedInInsightUrl\":{\"title\":\"LinkedIn Insight Script URL\",\"instructions\":\"The URL to the LinkedIn Insight script. Normally this should not be changed, unless you locally cache it.\",\"type\":\"string\",\"value\":\"https:\\/\\/snap.licdn.com\\/li.lms-analytics\\/insight.min.js\"},\"linkedInInsightNoScriptUrl\":{\"title\":\"LinkedIn Insight &lt;noscript&gt; URL\",\"instructions\":\"The URL to the LinkedIn Insight `&lt;noscript&gt;`. Normally this should not be changed, unless you locally cache it.\",\"type\":\"string\",\"value\":\"https:\\/\\/dc.ads.linkedin.com\\/collect\\/\"}},\"dataLayer\":[],\"include\":false,\"key\":\"linkedInInsight\",\"environment\":{\"staging\":{\"include\":false},\"local\":{\"include\":false}},\"dependencies\":null,\"tagAttrs\":[],\"nonce\":null},\"hubSpot\":{\"name\":\"HubSpot\",\"description\":\"If you\'re not hosting your entire website on HubSpot, or have pages on your website that are not hosted on HubSpot, you\'ll need to install the HubSpot tracking code on your non-HubSpot pages in order to capture those analytics.\",\"templatePath\":null,\"templateString\":null,\"position\":1,\"bodyTemplatePath\":\"_frontend\\/scripts\\/hubSpotBody.twig\",\"bodyTemplateString\":\"{% if hubSpotId.value is defined and hubSpotId.value %}\\n<script type=\\\"text\\/javascript\\\" id=\\\"hs-script-loader\\\" async defer src=\\\"{{ hubSpotUrl.value }}{{ hubSpotId.value }}.js\\\"><\\/script>\\n{% endif %}\\n\",\"bodyPosition\":3,\"vars\":{\"hubSpotId\":{\"title\":\"HubSpot ID\",\"instructions\":\"Only enter the ID, e.g.: `XXXXXXXXXX`, not the entire script code. [Learn More](https:\\/\\/knowledge.hubspot.com\\/articles\\/kcs_article\\/reports\\/install-the-hubspot-tracking-code)\",\"type\":\"string\",\"value\":\"\"},\"hubSpotUrl\":{\"title\":\"HubSpot Script URL\",\"instructions\":\"The URL to the HubSpot script. Normally this should not be changed, unless you locally cache it.\",\"type\":\"string\",\"value\":\"\\/\\/js.hs-scripts.com\\/\"}},\"dataLayer\":[],\"include\":false,\"key\":\"hubSpot\",\"environment\":{\"staging\":{\"include\":false},\"local\":{\"include\":false}},\"dependencies\":null,\"tagAttrs\":[],\"nonce\":null},\"pinterestTag\":{\"name\":\"Pinterest Tag\",\"description\":\"The Pinterest tag allows you to track actions people take on your website after viewing your Promoted Pin. You can use this information to measure return on ad spend (RoAS) and create audiences to target on your Promoted Pins. [Learn More](https:\\/\\/help.pinterest.com\\/en\\/business\\/article\\/track-conversions-with-pinterest-tag)\",\"templatePath\":\"_frontend\\/scripts\\/pinterestTagHead.twig\",\"templateString\":\"{% if pinterestTagId.value is defined and pinterestTagId.value %}\\n!function(e){if(!window.pintrk){window.pintrk=function(){window.pintrk.queue.push(\\nArray.prototype.slice.call(arguments))};var\\nn=window.pintrk;n.queue=[],n.version=\\\"3.0\\\";var\\nt=document.createElement(\\\"script\\\");t.async=!0,t.src=e;var\\nr=document.getElementsByTagName(\\\"script\\\")[0];r.parentNode.insertBefore(t,r)}}(\\\"{{ pinterestTagUrl.value }}\\\");\\npintrk(\'load\', \'{{ pinterestTagId.value }}\');\\n{% set pageView = (sendPageView.value and not seomatic.helper.isPreview) %}\\n{% if pageView %}\\npintrk(\'page\');\\n{% endif %}\\n{% endif %}\\n\",\"position\":1,\"bodyTemplatePath\":\"_frontend\\/scripts\\/pinterestTagBody.twig\",\"bodyTemplateString\":\"{% if pinterestTagId.value is defined and pinterestTagId.value %}\\n<noscript><img height=\\\"1\\\" width=\\\"1\\\" style=\\\"display:none;\\\" alt=\\\"\\\" src=\\\"{{ pinterestTagNoScriptUrl.value }}?tid={{ pinterestTagId.value }}&noscript=1\\\" \\/><\\/noscript>\\n{% endif %}\\n\",\"bodyPosition\":2,\"vars\":{\"pinterestTagId\":{\"title\":\"Pinterest Tag ID\",\"instructions\":\"Only enter the ID, e.g.: `XXXXXXXXXX`, not the entire script code. [Learn More](https:\\/\\/developers.pinterest.com\\/docs\\/ad-tools\\/conversion-tag\\/)\",\"type\":\"string\",\"value\":\"\"},\"sendPageView\":{\"title\":\"Automatically send Pinterest Tag PageView\",\"instructions\":\"Controls whether the Pinterest Tag script automatically sends a PageView to when your pages are loaded.\",\"type\":\"bool\",\"value\":true},\"pinterestTagUrl\":{\"title\":\"Pinterest Tag Script URL\",\"instructions\":\"The URL to the Pinterest Tag script. Normally this should not be changed, unless you locally cache it.\",\"type\":\"string\",\"value\":\"https:\\/\\/s.pinimg.com\\/ct\\/core.js\"},\"pinterestTagNoScriptUrl\":{\"title\":\"Pinterest Tag Script &lt;noscript&gt; URL\",\"instructions\":\"The URL to the Pinterest Tag `&lt;noscript&gt;`. Normally this should not be changed, unless you locally cache it.\",\"type\":\"string\",\"value\":\"https:\\/\\/ct.pinterest.com\\/v3\\/\"}},\"dataLayer\":[],\"include\":false,\"key\":\"pinterestTag\",\"environment\":{\"staging\":{\"include\":false},\"local\":{\"include\":false}},\"dependencies\":null,\"tagAttrs\":[],\"nonce\":null},\"fathom\":{\"name\":\"Fathom\",\"description\":\"Fathom is a simple, light-weight, privacy-first alternative to Google Analytics. So, stop scrolling through pages of reports and collecting gobs of personal data about your visitors, both of which you probably don’t need. [Learn More](https:\\/\\/usefathom.com\\/)\",\"templatePath\":\"_frontend\\/scripts\\/fathomAnalytics.twig\",\"templateString\":\"{% if siteId.value is defined and siteId.value %}\\n(function() {\\nvar tag = document.createElement(\'script\');\\ntag.src = \\\"{{ scriptUrl.value }}\\\";\\ntag.defer = true;\\ntag.setAttribute(\\\"data-site\\\", \\\"{{ siteId.value | raw }}\\\");\\n{% if honorDnt.value %}\\ntag.setAttribute(\\\"data-honor-dnt\\\", \\\"true\\\");\\n{% endif %}\\n{% if disableAutoTracking.value %}\\ntag.setAttribute(\\\"data-auto\\\", \\\"false\\\");\\n{% endif %}\\n{% if ignoreCanonicals.value %}\\ntag.setAttribute(\\\"data-canonical\\\", \\\"false\\\");\\n{% endif %}\\n{% if excludedDomains.value | length %}\\ntag.setAttribute(\\\"data-excluded-domains\\\", \\\"{{ excludedDomains.value | raw }}\\\");\\n{% endif %}\\n{% if includedDomains.value | length %}\\ntag.setAttribute(\\\"data-included-domains\\\", \\\"{{ includedDomains.value | raw }}\\\");\\n{% endif %}\\nvar firstScriptTag = document.getElementsByTagName(\'script\')[0];\\nfirstScriptTag.parentNode.insertBefore(tag, firstScriptTag);\\n})();\\n{% endif %}\\n\",\"position\":1,\"bodyTemplatePath\":null,\"bodyTemplateString\":null,\"bodyPosition\":2,\"vars\":{\"siteId\":{\"title\":\"Site ID\",\"instructions\":\"Only enter the Site ID, not the entire script code. 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[Learn More](https:\\/\\/developer.matomo.org\\/guides\\/tracking-javascript-guide)\",\"type\":\"string\",\"value\":\"\"},\"sendPageView\":{\"title\":\"Automatically send Matomo PageView\",\"instructions\":\"Controls whether the Matomo script automatically sends a PageView when your pages are loaded. [Learn More](https:\\/\\/developer.matomo.org\\/api-reference\\/tracking-javascript)\",\"type\":\"bool\",\"value\":true},\"enableLinkTracking\":{\"title\":\"Enable Link Tracking\",\"instructions\":\"Install link tracking on all applicable link elements. [Learn More](https:\\/\\/developer.matomo.org\\/api-reference\\/tracking-javascript)\",\"type\":\"bool\",\"value\":true},\"scriptUrl\":{\"title\":\"Matomo Script URL\",\"instructions\":\"The URL to the Matomo tracking script. This will vary depending on whether you are using Matomo Cloud or Matomo On-Premise. [Learn More](https:\\/\\/developer.matomo.org\\/guides\\/tracking-javascript-guide)\",\"type\":\"string\",\"value\":\"\"}},\"dataLayer\":[],\"include\":false,\"key\":\"matomo\",\"environment\":{\"staging\":{\"include\":false},\"local\":{\"include\":false}},\"dependencies\":null,\"tagAttrs\":[],\"nonce\":null},\"plausible\":{\"name\":\"Plausible\",\"description\":\"Plausible is a lightweight and open-source website analytics tool. No cookies and fully compliant with GDPR, CCPA and PECR. [Learn More](https:\\/\\/plausible.io\\/)\",\"templatePath\":\"_frontend\\/scripts\\/plausibleAnalytics.twig\",\"templateString\":\"{% if siteDomain.value is defined and siteDomain.value %}\\n(function() {\\nvar tag = document.createElement(\'script\');\\ntag.src = \\\"{{ scriptUrl.value }}\\\";\\ntag.defer = true;\\ntag.setAttribute(\\\"data-domain\\\", \\\"{{ siteDomain.value | raw }}\\\");\\nvar firstScriptTag = document.getElementsByTagName(\'script\')[0];\\nfirstScriptTag.parentNode.insertBefore(tag, firstScriptTag);\\n})();\\n{% endif %}\\n\",\"position\":1,\"bodyTemplatePath\":null,\"bodyTemplateString\":null,\"bodyPosition\":2,\"vars\":{\"siteDomain\":{\"title\":\"Site Domain\",\"instructions\":\"Only enter the site domain, not the entire script code. [Learn More](https:\\/\\/plausible.io\\/docs\\/plausible-script)\",\"type\":\"string\",\"value\":\"\"},\"scriptUrl\":{\"title\":\"Plausible Script URL\",\"instructions\":\"The URL to the Plausible tracking script. Normally this should not be changed, unless you locally cache it.\",\"type\":\"string\",\"value\":\"https:\\/\\/plausible.io\\/js\\/plausible.js\"}},\"dataLayer\":[],\"include\":false,\"key\":\"plausible\",\"environment\":{\"staging\":{\"include\":false},\"local\":{\"include\":false}},\"dependencies\":null,\"tagAttrs\":[],\"nonce\":null},\"googleAnalytics\":{\"name\":\"Google Analytics (old)\",\"description\":\"Google Analytics gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience. You can then share the insights that matter with your whole organization. [Learn More](https:\\/\\/www.google.com\\/analytics\\/analytics\\/)\",\"templatePath\":\"_frontend\\/scripts\\/googleAnalytics.twig\",\"templateString\":\"{% if trackingId.value is defined and trackingId.value %}\\r\\n(function(i,s,o,g,r,a,m){i[\'GoogleAnalyticsObject\']=r;i[r]=i[r]||function(){\\r\\n(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),\\r\\nm=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)\\r\\n})(window,document,\'script\',\'{{ analyticsUrl.value }}\',\'ga\');\\r\\nga(\'create\', \'{{ trackingId.value |raw }}\', \'auto\'{% if linker.value %}, {allowLinker: true}{% endif %});\\r\\n{% if ipAnonymization.value %}\\r\\nga(\'set\', \'anonymizeIp\', true);\\r\\n{% endif %}\\r\\n{% if displayFeatures.value %}\\r\\nga(\'require\', \'displayfeatures\');\\r\\n{% endif %}\\r\\n{% if ecommerce.value %}\\r\\nga(\'require\', \'ecommerce\');\\r\\n{% endif %}\\r\\n{% if enhancedEcommerce.value %}\\r\\nga(\'require\', \'ec\');\\r\\n{% endif %}\\r\\n{% if enhancedLinkAttribution.value %}\\r\\nga(\'require\', \'linkid\');\\r\\n{% endif %}\\r\\n{% if enhancedLinkAttribution.value %}\\r\\nga(\'require\', \'linker\');\\r\\n{% endif %}\\r\\n{% set pageView = (sendPageView.value and not seomatic.helper.isPreview) %}\\r\\n{% if pageView %}\\r\\nga(\'send\', \'pageview\');\\r\\n{% endif %}\\r\\n{% endif %}\\r\\n\",\"position\":\"1\",\"bodyTemplatePath\":null,\"bodyTemplateString\":null,\"bodyPosition\":2,\"vars\":{\"trackingId\":{\"title\":\"Google Analytics Tracking ID\",\"instructions\":\"Only enter the ID, e.g.: `UA-XXXXXX-XX`, not the entire script code. [Learn More](https:\\/\\/support.google.com\\/analytics\\/answer\\/1032385?hl=e)\",\"type\":\"string\",\"value\":\"UA-34135666-1\"},\"sendPageView\":{\"title\":\"Automatically send Google Analytics PageView\",\"instructions\":\"Controls whether the Google Analytics script automatically sends a PageView to Google Analytics when your pages are loaded.\",\"type\":\"bool\",\"value\":\"1\"},\"ipAnonymization\":{\"title\":\"Google Analytics IP Anonymization\",\"instructions\":\"When a customer of Analytics requests IP address anonymization, Analytics anonymizes the address as soon as technically feasible at the earliest possible stage of the collection network.\",\"type\":\"bool\",\"value\":\"\"},\"displayFeatures\":{\"title\":\"Display Features\",\"instructions\":\"The display features plugin for analytics.js can be used to enable Advertising Features in Google Analytics, such as Remarketing, Demographics and Interest Reporting, and more. 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[Learn More](https:\\/\\/developers.google.com\\/analytics\\/devguides\\/collection\\/analyticsjs\\/enhanced-ecommerce)\",\"type\":\"bool\",\"value\":\"\"},\"enhancedLinkAttribution\":{\"title\":\"Enhanced Link Attribution\",\"instructions\":\"Enhanced Link Attribution improves the accuracy of your In-Page Analytics report by automatically differentiating between multiple links to the same URL on a single page by using link element IDs. [Learn More](https:\\/\\/developers.google.com\\/analytics\\/devguides\\/collection\\/analyticsjs\\/enhanced-link-attribution)\",\"type\":\"bool\",\"value\":\"\"},\"linker\":{\"title\":\"Linker\",\"instructions\":\"The linker plugin simplifies the process of implementing cross-domain tracking as described in the Cross-domain Tracking guide for analytics.js. [Learn More](https:\\/\\/developers.google.com\\/analytics\\/devguides\\/collection\\/analyticsjs\\/linker)\",\"type\":\"bool\",\"value\":\"\"},\"analyticsUrl\":{\"title\":\"Google Analytics Script URL\",\"instructions\":\"The URL to the Google Analytics tracking script. Normally this should not be changed, unless you locally cache it.\",\"type\":\"string\",\"value\":\"https:\\/\\/www.google-analytics.com\\/analytics.js\"}},\"dataLayer\":[],\"include\":\"1\",\"key\":\"googleAnalytics\",\"environment\":{\"staging\":{\"include\":false},\"local\":{\"include\":false}},\"dependencies\":null,\"tagAttrs\":[],\"nonce\":null}},\"position\":1,\"name\":\"General\",\"description\":\"Script Tags\",\"class\":\"nystudio107\\\\seomatic\\\\models\\\\MetaScriptContainer\",\"handle\":\"general\",\"include\":true,\"dependencies\":[],\"clearCache\":false},\"MetaJsonLdContainergeneral\":{\"data\":{\"mainEntityOfPage\":{\"context\":\"http:\\/\\/schema.org\",\"type\":\"{{ seomatic.meta.mainEntityOfPage 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}}\"},\"openingHoursSpecification\":null,\"geoDisjoint\":null,\"geoIntersects\":null,\"latitude\":null,\"maximumAttendeeCapacity\":null,\"aggregateRating\":null,\"map\":null,\"branchCode\":null,\"faxNumber\":null,\"publicAccess\":null,\"geoTouches\":null,\"geoCoveredBy\":null,\"telephone\":\"{{ seomatic.site.identity.genericTelephone }}\",\"hasDriveThroughService\":null,\"specialOpeningHoursSpecification\":null,\"geoContains\":null,\"potentialAction\":null,\"mainEntityOfPage\":null,\"subjectOf\":null,\"url\":\"{{ seomatic.site.identity.genericUrl }}\",\"alternateName\":\"{{ seomatic.site.identity.genericAlternateName }}\",\"sameAs\":null,\"description\":\"{{ seomatic.site.identity.genericDescription }}\",\"disambiguatingDescription\":null,\"identifier\":null,\"image\":{\"type\":\"ImageObject\",\"url\":\"{{ seomatic.site.identity.genericImage }}\",\"width\":\"{{ seomatic.site.identity.genericImageWidth }}\",\"height\":\"{{ seomatic.site.identity.genericImageHeight }}\"},\"name\":\"{{ 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}}\",\"funder\":null,\"iso6523Code\":null,\"diversityPolicy\":null,\"hasMerchantReturnPolicy\":null,\"duns\":\"{{ seomatic.site.identity.organizationDuns }}\",\"alumni\":null,\"ethicsPolicy\":null,\"leiCode\":null,\"vatID\":null,\"knowsLanguage\":null,\"correctionsPolicy\":null,\"hasCredential\":null,\"brand\":null,\"nonprofitStatus\":null,\"contactPoint\":null,\"hasOfferCatalog\":null,\"members\":null,\"taxID\":null,\"naics\":null,\"location\":null,\"numberOfEmployees\":null,\"sponsor\":null},\"creator\":{\"context\":\"http:\\/\\/schema.org\",\"type\":\"{{ seomatic.site.creator.computedType }}\",\"id\":\"{{ parseEnv(seomatic.site.creator.genericUrl) }}#creator\",\"graph\":null,\"include\":true,\"key\":\"creator\",\"environment\":null,\"dependencies\":null,\"tagAttrs\":[],\"nonce\":null,\"serviceArea\":null,\"founder\":\"{{ seomatic.site.creator.organizationFounder 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}}\",\"funder\":null,\"iso6523Code\":null,\"diversityPolicy\":null,\"hasMerchantReturnPolicy\":null,\"event\":null,\"duns\":\"{{ seomatic.site.creator.organizationDuns }}\",\"alumni\":null,\"ethicsPolicy\":null,\"leiCode\":null,\"vatID\":null,\"knowsLanguage\":null,\"correctionsPolicy\":null,\"logo\":{\"type\":\"ImageObject\",\"url\":\"{{ seomatic.helper.socialTransform(seomatic.site.creator.genericImageIds[0], \\\"schema-logo\\\") }}\",\"width\":\"{{ seomatic.helper.socialTransformWidth(seomatic.site.creator.genericImageIds[0], \\\"schema-logo\\\") }}\",\"height\":\"{{ seomatic.helper.socialTransformHeight(seomatic.site.creator.genericImageIds[0], \\\"schema-logo\\\") }}\"},\"hasCredential\":null,\"address\":{\"type\":\"PostalAddress\",\"streetAddress\":\"{{ seomatic.site.creator.genericStreetAddress }}\",\"addressLocality\":\"{{ seomatic.site.creator.genericAddressLocality }}\",\"addressRegion\":\"{{ seomatic.site.creator.genericAddressRegion }}\",\"postalCode\":\"{{ 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INSERT INTO `stc_11_griditems` VALUES (1,19588,1,'2021-06-18 04:13:11','2021-06-18 04:17:10','33abc898-5a27-4a5e-9326-fb9c4311e0b3','Capturing a story, a feeling, a promise: all in a word. If you need to tell your story—your business, product or program—we are your professional one-word storytellers.','We’re the agency for big life moments.'),(2,19592,1,'2021-06-18 04:13:11','2021-06-18 04:13:11','c67e53c4-ac8a-4a11-881b-36446c8d7c35',NULL,NULL),(3,19593,1,'2021-06-18 04:17:10','2021-06-18 04:17:10','d3409557-82ca-4f0f-83a3-5f5a010ed6e0','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(4,19594,1,'2021-06-18 04:17:10','2021-06-18 04:17:10','ca1b9156-fc8a-40dc-aaea-312be687eb90','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(5,19595,1,'2021-06-18 04:17:10','2021-06-18 04:17:10','61cb8c27-92dc-4d34-a61a-7e3e42cecaee','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(6,19596,1,'2021-06-18 04:17:10','2021-06-18 04:17:10','b68d78d6-9c64-4c49-be79-8063c0d09c3e','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(7,19600,1,'2021-06-18 04:17:11','2021-06-18 04:17:11','24638fe2-1cd5-4cba-84f0-e5fde012b64f','Capturing a story, a feeling, a promise: all in a word. If you need to tell your story—your business, product or program—we are your professional one-word storytellers.','We’re the agency for big life moments.'),(8,19601,1,'2021-06-18 04:17:11','2021-06-18 04:17:11','784e2c21-cd6a-4342-b7ab-998c342b7740','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(9,19602,1,'2021-06-18 04:17:11','2021-06-18 04:17:11','18f09d37-059c-48e2-9913-988fa5d01c24','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(10,19603,1,'2021-06-18 04:17:11','2021-06-18 04:17:11','f74fcc02-2258-4595-b3ba-4ec29041024e','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(11,19604,1,'2021-06-18 04:17:11','2021-06-18 04:17:11','31afb5f0-a47b-438f-afe5-2606c459866d','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(12,19620,1,'2021-06-18 04:26:54','2021-06-18 04:26:54','08219871-cfbd-410c-ae61-8b7aa35d8ace','Capturing a story, a feeling, a promise: all in a word. If you need to tell your story—your business, product or program—we are your professional one-word storytellers.','We’re the agency for big life moments.'),(13,19621,1,'2021-06-18 04:26:54','2021-06-18 04:26:54','55a93d1d-aa94-481a-b02b-ad0590a2d6e4','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(14,19622,1,'2021-06-18 04:26:54','2021-06-18 04:26:54','b9cc31c0-4044-4ab2-907a-47e24d65cdb0','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(15,19623,1,'2021-06-18 04:26:54','2021-06-18 04:26:54','99bd919b-ddd4-41e9-9dd8-4aa398a81c70','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(16,19624,1,'2021-06-18 04:26:54','2021-06-18 04:26:54','1777ec00-29dd-4abb-a6ed-3d22d5025d8d','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(17,19655,1,'2021-06-18 04:34:34','2021-06-18 04:34:34','4fee4893-f2e2-4d19-9076-b94b9b542964','Capturing a story, a feeling, a promise: all in a word. If you need to tell your story—your business, product or program—we are your professional one-word storytellers.','We’re the agency for big life moments.'),(18,19656,1,'2021-06-18 04:34:35','2021-06-18 04:34:35','8d2ed9db-3d2f-47e6-a47d-5083b231427c','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(19,19657,1,'2021-06-18 04:34:35','2021-06-18 04:34:35','009bb259-2c04-44cf-85d0-4c8c8231609e','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(20,19658,1,'2021-06-18 04:34:35','2021-06-18 04:34:35','28724e32-fdb7-487b-8443-dd6e6b01ab95','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(21,19659,1,'2021-06-18 04:34:35','2021-06-18 04:34:35','c03530aa-15c8-4f2a-8051-26318f566b8d','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(22,19685,1,'2021-06-18 05:06:14','2021-06-18 05:06:14','4c86cc9b-2a38-4caf-be70-2c87d61eea8d','Capturing a story, a feeling, a promise: all in a word. If you need to tell your story—your business, product or program—we are your professional one-word storytellers.','We’re the agency for big life moments.'),(23,19686,1,'2021-06-18 05:06:14','2021-06-18 05:06:14','91bbcff6-616d-4ae6-8ff4-f4a2374a7a70','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(24,19687,1,'2021-06-18 05:06:14','2021-06-18 05:06:14','4105c194-5bbf-4797-8445-b5ef2babd975','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(25,19688,1,'2021-06-18 05:06:14','2021-06-18 05:06:14','48cdb739-0b8c-40cf-8419-b96375094864','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(26,19689,1,'2021-06-18 05:06:14','2021-06-18 05:06:14','f7bb5681-0b65-4f74-9f6b-c9b70931f53f','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(27,19715,1,'2021-06-18 05:17:26','2021-06-18 05:17:26','692c0078-8716-4da2-8244-7f29a9c1a78c','Capturing a story, a feeling, a promise: all in a word. If you need to tell your story—your business, product or program—we are your professional one-word storytellers.','We’re the agency for big life moments.'),(28,19716,1,'2021-06-18 05:17:26','2021-06-18 05:17:26','cba91fc1-724e-428e-9008-c0f3b3f1364e','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(29,19717,1,'2021-06-18 05:17:26','2021-06-18 05:17:26','35c27d2a-fd78-43c3-9761-07ec2846de4a','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(30,19718,1,'2021-06-18 05:17:26','2021-06-18 05:17:26','8b29f169-363e-40e7-9c7c-ecee613dafe8','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(31,19719,1,'2021-06-18 05:17:26','2021-06-18 05:17:26','c6b5b311-3cdd-45a1-9617-86401c5ad44a','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(32,19753,1,'2021-06-18 05:19:55','2021-06-18 05:19:55','d261bb08-123b-4bc1-8c17-1415322d4c1d','Capturing a story, a feeling, a promise: all in a word. If you need to tell your story—your business, product or program—we are your professional one-word storytellers.','We’re the agency for big life moments.'),(33,19754,1,'2021-06-18 05:19:55','2021-06-18 05:19:55','ffb52783-a68f-4b80-a1fc-54f4860b09d6','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(34,19755,1,'2021-06-18 05:19:55','2021-06-18 05:19:55','43d0505d-1aaf-4d92-8e6a-d4cd4be73b5e','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(35,19756,1,'2021-06-18 05:19:55','2021-06-18 05:19:55','89e231e7-39ec-435e-b9b0-2358d511d61d','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(36,19757,1,'2021-06-18 05:19:55','2021-06-18 05:19:55','9a3bbf98-39cd-4143-a818-735a025269e3','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(37,19782,1,'2021-06-18 05:24:54','2021-06-18 05:24:54','1fb65861-3267-4ab0-bc3c-feba6f44c58b','Capturing a story, a feeling, a promise: all in a word. If you need to tell your story—your business, product or program—we are your professional one-word storytellers.','We’re the agency for big life moments.'),(38,19783,1,'2021-06-18 05:24:54','2021-06-18 05:24:54','541198a7-054b-4d7f-967e-46e87604d95a','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(39,19784,1,'2021-06-18 05:24:54','2021-06-18 05:24:54','c58859e1-0c92-414c-8517-c9a87fd7e6a3','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(40,19785,1,'2021-06-18 05:24:54','2021-06-18 05:24:54','9b4aed10-7939-4229-b38a-5183f61a0cec','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(41,19786,1,'2021-06-18 05:24:54','2021-06-18 05:24:54','7ed5399f-c0b8-4814-ae8d-3aec36054c3d','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(42,19811,1,'2021-06-18 05:33:20','2021-06-18 05:33:20','1a61a34c-a135-4916-bc32-9c9cb3f54734','Capturing a story, a feeling, a promise: all in a word. If you need to tell your story—your business, product or program—we are your professional one-word storytellers.','We’re the agency for big life moments.'),(43,19812,1,'2021-06-18 05:33:20','2021-06-18 05:33:20','f2cd41c2-d854-4d29-82cb-be70491a4dba','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(44,19813,1,'2021-06-18 05:33:20','2021-06-18 05:33:20','a8ffa4c3-392f-479b-bc03-1852354dafee','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(45,19814,1,'2021-06-18 05:33:20','2021-06-18 05:33:20','1b74835b-393c-4a79-9bc0-f8d53767e4e2','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(46,19815,1,'2021-06-18 05:33:20','2021-06-18 05:33:20','33e9e3a2-5526-4182-8133-015d0e9cdfd5','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(52,19868,1,'2021-06-18 05:36:30','2021-06-18 05:36:30','4f574986-4712-49c5-9739-4252b4af08f0','Capturing a story, a feeling, a promise: all in a word. If you need to tell your story—your business, product or program—we are your professional one-word storytellers.','We’re the agency for big life moments.'),(53,19869,1,'2021-06-18 05:36:30','2021-06-18 05:36:30','7bd66f8c-a7ca-41c1-af55-4bbff2eaa778','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(54,19870,1,'2021-06-18 05:36:30','2021-06-18 05:36:30','4666f46f-6489-401b-85f4-76120d2e2dce','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(55,19871,1,'2021-06-18 05:36:30','2021-06-18 05:36:30','e2dedb38-b511-485e-8477-881f9ed4c45e','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(56,19872,1,'2021-06-18 05:36:30','2021-06-18 05:36:30','78e811c5-89f2-4923-bb2c-7647a0a8730d','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(57,19897,1,'2021-06-18 05:36:32','2021-06-18 05:36:32','38d259a8-caf7-4fbd-9aed-6ef59c67ded9','Capturing a story, a feeling, a promise: all in a word. If you need to tell your story—your business, product or program—we are your professional one-word storytellers.','We’re the agency for big life moments.'),(58,19898,1,'2021-06-18 05:36:32','2021-06-18 05:36:32','2091df3b-592d-4503-bade-657eee52de35','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(59,19899,1,'2021-06-18 05:36:32','2021-06-18 05:36:32','728ec6fe-ae85-48d3-8129-b442bb7ff781','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(60,19900,1,'2021-06-18 05:36:32','2021-06-18 05:36:32','8a03a837-7629-44a3-9b3b-04ecdcdb1b25','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(61,19901,1,'2021-06-18 05:36:32','2021-06-18 05:36:32','3d0cf044-6cc8-431f-9913-d0e79a34ff33','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(62,19928,1,'2021-06-18 05:41:14','2021-06-18 05:41:14','9476eb62-066f-489c-ad5f-24d102cb3632','Capturing a story, a feeling, a promise: all in a word. If you need to tell your story—your business, product or program—we are your professional one-word storytellers.','We’re the agency for big life moments.'),(63,19929,1,'2021-06-18 05:41:15','2021-06-18 05:41:15','5a4bca72-285d-4e90-aecf-bcf9aa793196','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(64,19930,1,'2021-06-18 05:41:15','2021-06-18 05:41:15','f9e09e3d-f4b9-4b44-a478-18d306b57fb5','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(65,19931,1,'2021-06-18 05:41:15','2021-06-18 05:41:15','300a6951-9ef6-49db-a097-7a0c1e293ab4','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(66,19932,1,'2021-06-18 05:41:15','2021-06-18 05:41:15','f3f1c4df-f7f6-44cd-86b6-4ff6449fb833','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(67,19957,1,'2021-06-18 05:41:45','2021-06-18 05:41:45','9fbda7d4-c7a9-4736-b60a-1a27b69ad9a4','Capturing a story, a feeling, a promise: all in a word. If you need to tell your story—your business, product or program—we are your professional one-word storytellers.','We’re the agency for big life moments.'),(68,19958,1,'2021-06-18 05:41:45','2021-06-18 05:41:45','c09c8ec7-37b9-45f9-af2c-57572ef6b97b','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(69,19959,1,'2021-06-18 05:41:45','2021-06-18 05:41:45','3a699103-13ba-4600-9133-27a10c82f3b4','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(70,19960,1,'2021-06-18 05:41:45','2021-06-18 05:41:45','74d5276c-138f-4dfe-a1c2-07cfc22f22d9','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(71,19961,1,'2021-06-18 05:41:45','2021-06-18 05:41:45','71d425c2-368c-4987-8b28-30c82246bb19','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(72,19987,1,'2021-06-18 05:47:38','2021-06-18 05:47:38','62430a5a-84e6-4f4b-8121-61a00a64e077','Capturing a story, a feeling, a promise: all in a word. If you need to tell your story—your business, product or program—we are your professional one-word storytellers.','We’re the agency for big life moments.'),(73,19988,1,'2021-06-18 05:47:38','2021-06-18 05:47:38','37c3c4bb-46d2-4bd5-94b0-ffe2ed96d21c','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(74,19989,1,'2021-06-18 05:47:38','2021-06-18 05:47:38','d325965d-f6b2-4141-84ef-71eda86118a4','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(75,19990,1,'2021-06-18 05:47:38','2021-06-18 05:47:38','d5aedb52-fa68-4f31-98d6-03ddfad2f162','All of our creative work is backed by research, accurate insights and robust strategies. 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We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(79,20019,1,'2021-06-18 05:51:04','2021-06-18 05:51:04','cdb4fadb-18a0-4a04-8967-494df541de3b','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(80,20020,1,'2021-06-18 05:51:04','2021-06-18 05:51:04','0c1911fe-c184-4ed8-985f-a1f738d15c05','All of our creative work is backed by research, accurate insights and robust strategies. 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For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(295,21249,1,'2021-06-21 05:14:24','2021-06-21 05:14:24','8c52b62d-a711-4bae-9528-d6b255481ece','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(296,21272,1,'2021-06-21 05:15:33','2021-06-21 05:15:33','b2cd3a84-3edc-4938-9944-c109773496eb','Our work focuses around significant human decisions. Leading people through these moments takes an appreciation for and skill to capture the spectrum of the human experience—deep pain, euphoria and everything between.','We’re the agency for big life moments.'),(297,21273,1,'2021-06-21 05:15:33','2021-06-21 05:15:33','61b8bfbc-40d7-4aeb-886f-d61250731ca6','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(298,21274,1,'2021-06-21 05:15:33','2021-06-21 05:15:33','87014742-925c-4262-a371-986742ccf7c6','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(299,21275,1,'2021-06-21 05:15:33','2021-06-21 05:15:33','84658b98-d1eb-4dc4-ba7b-bbc020887956','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(300,21276,1,'2021-06-21 05:15:33','2021-06-21 05:15:33','a4b2b0f0-0839-44ba-8b2f-d6a87834ea76','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(301,21371,1,'2021-07-12 23:11:46','2021-07-12 23:11:46','8a737201-f85b-4f20-a593-0099dec9fcff','Our work focuses around significant human decisions. Leading people through these moments takes an appreciation for and skill to capture the spectrum of the human experience—deep pain, euphoria and everything between.','We’re the agency for big life moments.'),(302,21372,1,'2021-07-12 23:11:46','2021-07-12 23:11:46','2be0c828-4772-41ec-b91b-87fb0f5e9f4f','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(303,21373,1,'2021-07-12 23:11:46','2021-07-12 23:11:46','179465df-90bd-41f5-9733-3e655f224931','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(304,21374,1,'2021-07-12 23:11:46','2021-07-12 23:11:46','72a1406c-5c9e-4090-9772-c441417fbcc4','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(305,21375,1,'2021-07-12 23:11:46','2021-07-12 23:11:46','a1e53eb6-99f8-44c4-9713-c9553159d556','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(306,21398,1,'2021-07-12 23:13:42','2021-07-12 23:13:42','3ff6b6cf-c8f6-4c83-b330-511b7490b465','Our work focuses around significant human decisions. Leading people through these moments takes an appreciation for and skill to capture the spectrum of the human experience—deep pain, euphoria and everything between.','We’re the agency for big life moments.'),(307,21399,1,'2021-07-12 23:13:42','2021-07-12 23:13:42','973735b5-670f-41fe-8255-6fc547ea48c8','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(308,21400,1,'2021-07-12 23:13:42','2021-07-12 23:13:42','9780a00d-f409-4bb9-b01d-16a7105cfd0e','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(309,21401,1,'2021-07-12 23:13:43','2021-07-12 23:13:43','65a5500f-cb96-483b-8fd1-89f1a3f4134e','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(310,21402,1,'2021-07-12 23:13:43','2021-07-12 23:13:43','2627f3e3-a0bc-4060-924a-36eafc8b6c9e','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(311,21425,1,'2021-07-12 23:15:08','2021-07-12 23:15:08','bc8a9cbe-46c8-4720-9566-4c1d02e34b61','Our work focuses around significant human decisions. Leading people through these moments takes an appreciation for and skill to capture the spectrum of the human experience—deep pain, euphoria and everything between.','We’re the agency for big life moments.'),(312,21426,1,'2021-07-12 23:15:08','2021-07-12 23:15:08','0e1130d9-92ea-40a9-9f70-fac0b98f4d4a','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(313,21427,1,'2021-07-12 23:15:08','2021-07-12 23:15:08','5fc443f1-17da-4374-a206-a3eb1164368f','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(314,21428,1,'2021-07-12 23:15:08','2021-07-12 23:15:08','1518fc15-58e2-4bcd-8c74-e8e6baae3c30','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(315,21429,1,'2021-07-12 23:15:08','2021-07-12 23:15:08','8c7e7dce-48d4-48b6-94dc-b66e6ef422a4','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(326,21505,1,'2021-07-12 23:32:59','2021-07-12 23:32:59','17e7fbde-a6ad-4c1f-8480-2fc5383e6ccc','Our work focuses around significant human decisions. Leading people through these moments takes an appreciation for and skill to capture the spectrum of the human experience—deep pain, euphoria and everything between.','We’re the agency for big life moments.'),(327,21506,1,'2021-07-12 23:32:59','2021-07-12 23:32:59','3f0415dc-db87-42bc-a92e-93bb2d40774b','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(328,21507,1,'2021-07-12 23:32:59','2021-07-12 23:32:59','44bf2c0a-aef1-407a-b282-dd76222be98b','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(329,21508,1,'2021-07-12 23:32:59','2021-07-12 23:32:59','342befcf-f368-4e65-a6a8-1feafad8cc0c','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(330,21509,1,'2021-07-12 23:32:59','2021-07-12 23:32:59','7c1d2e70-db7b-4515-9254-0adf6ea2195c','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(331,21532,1,'2021-07-12 23:40:17','2021-07-12 23:40:17','92ba3662-b432-40ce-82cb-6996c778c7ed','Our work focuses around significant human decisions. Leading people through these moments takes an appreciation for and skill to capture the spectrum of the human experience—deep pain, euphoria and everything between.','We’re the agency for big life moments.'),(332,21533,1,'2021-07-12 23:40:17','2021-07-12 23:40:17','a5f7afb2-2e8c-4e75-83b3-e021b1abf638','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(333,21534,1,'2021-07-12 23:40:17','2021-07-12 23:40:17','3d03db82-bc8f-46d6-83f4-a1745c542365','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(334,21535,1,'2021-07-12 23:40:17','2021-07-12 23:40:17','ed80af19-58fc-457b-9fc2-ed895c429e19','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(335,21536,1,'2021-07-12 23:40:17','2021-07-12 23:40:17','ed205fe5-bafb-4e93-9e0f-d40078667ac5','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(336,21559,1,'2021-07-12 23:46:00','2021-07-12 23:46:00','46119daa-15e2-4e75-a1ed-f21ed63fd044','Our work focuses around significant human decisions. Leading people through these moments takes an appreciation for and skill to capture the spectrum of the human experience—deep pain, euphoria and everything between.','We’re the agency for big life moments.'),(337,21560,1,'2021-07-12 23:46:00','2021-07-12 23:46:00','e0c451e3-3f41-4fd8-97b2-5a5f6f4955b1','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(338,21561,1,'2021-07-12 23:46:00','2021-07-12 23:46:00','49b27116-f10b-49ed-8840-6668f0987bb2','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(339,21562,1,'2021-07-12 23:46:00','2021-07-12 23:46:00','32c466d9-92bb-45ba-bd06-5c62047ad5b5','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(340,21563,1,'2021-07-12 23:46:00','2021-07-12 23:46:00','01441c27-6956-4f50-92c0-8f54e4944295','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(341,21586,1,'2021-07-12 23:48:23','2021-07-12 23:48:23','f64c7010-5691-4f6a-bce7-19c739248297','Our work focuses around significant human decisions. Leading people through these moments takes an appreciation for and skill to capture the spectrum of the human experience—deep pain, euphoria and everything between.','We’re the agency for big life moments.'),(342,21587,1,'2021-07-12 23:48:23','2021-07-12 23:48:23','45d9fc63-2c74-482d-bd83-fdd30c5828f9','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(343,21588,1,'2021-07-12 23:48:23','2021-07-12 23:48:23','c18ea471-c48c-461c-855d-18f7a5d22b40','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(344,21589,1,'2021-07-12 23:48:23','2021-07-12 23:48:23','aba5ccc7-b5c0-4073-aeae-02722b8373b5','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(345,21590,1,'2021-07-12 23:48:23','2021-07-12 23:48:23','76a18b96-1fb1-44fd-98cb-ab928cf92144','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(346,21613,1,'2021-07-12 23:48:59','2021-07-12 23:48:59','70f3eab4-375e-448f-abd1-d41634914f71','Our work focuses around significant human decisions. Leading people through these moments takes an appreciation for and skill to capture the spectrum of the human experience—deep pain, euphoria and everything between.','We’re the agency for big life moments.'),(347,21614,1,'2021-07-12 23:48:59','2021-07-12 23:48:59','08635b43-839e-4ecb-b84a-21a1e830951d','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(348,21615,1,'2021-07-12 23:48:59','2021-07-12 23:48:59','39497e13-2fc0-445d-af08-40d52bc4099e','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(349,21616,1,'2021-07-12 23:48:59','2021-07-12 23:48:59','8dbc0c5e-e82e-43ef-a573-95c89a4dd8fb','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(350,21617,1,'2021-07-12 23:48:59','2021-07-12 23:48:59','faea049d-8be6-41c2-ae53-109e48ca2b93','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(351,21640,1,'2021-07-12 23:54:37','2021-07-12 23:54:37','67366ef6-6220-4db1-9e77-5cfc1de19a9f','Our work focuses around significant human decisions. Leading people through these moments takes an appreciation for and skill to capture the spectrum of the human experience—deep pain, euphoria and everything between.','We’re the agency for big life moments.'),(352,21641,1,'2021-07-12 23:54:37','2021-07-12 23:54:37','1f82964f-4ceb-4db6-9875-79eff0646518','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(353,21642,1,'2021-07-12 23:54:37','2021-07-12 23:54:37','12ce1a81-4710-47a7-a959-226517100f01','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(354,21643,1,'2021-07-12 23:54:37','2021-07-12 23:54:37','80de8588-1f51-4e77-a4b8-5e24b9545941','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(355,21644,1,'2021-07-12 23:54:37','2021-07-12 23:54:37','eac92029-0481-4c77-a4c7-6ffdc2fab6cc','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(356,21667,1,'2021-07-12 23:56:17','2021-07-12 23:56:17','e87f4603-5821-434a-bac4-abd69d20c0c3','Our work focuses around significant human decisions. Leading people through these moments takes an appreciation for and skill to capture the spectrum of the human experience—deep pain, euphoria and everything between.','We’re the agency for big life moments.'),(357,21668,1,'2021-07-12 23:56:18','2021-07-12 23:56:18','7ea11883-0538-4d78-bd00-227b9a1c64fe','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(358,21669,1,'2021-07-12 23:56:18','2021-07-12 23:56:18','d4d2bd91-5ae3-40ba-bcb7-887a1e3ff70c','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(359,21670,1,'2021-07-12 23:56:18','2021-07-12 23:56:18','d6bc70c4-7a06-44ce-8683-d2205b71f14f','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(360,21671,1,'2021-07-12 23:56:18','2021-07-12 23:56:18','4f9fb26e-7242-4f90-88c3-0eea4c73ddf3','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(361,21694,1,'2021-07-12 23:58:02','2021-07-12 23:58:02','06f58eaa-2df4-4267-bbbc-ab91000d61ba','Our work focuses around significant human decisions. Leading people through these moments takes an appreciation for and skill to capture the spectrum of the human experience—deep pain, euphoria and everything between.','We’re the agency for big life moments.'),(362,21695,1,'2021-07-12 23:58:02','2021-07-12 23:58:02','d3de27cf-d472-44f8-b199-c09642e95c50','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(363,21696,1,'2021-07-12 23:58:02','2021-07-12 23:58:02','f8350c86-a5b7-41b4-8fbe-ed3e7caea354','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(364,21697,1,'2021-07-12 23:58:02','2021-07-12 23:58:02','19191537-a161-402e-8667-db8c32249053','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(365,21698,1,'2021-07-12 23:58:02','2021-07-12 23:58:02','fab63dbb-c4e8-4698-8886-f20a04f95246','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(366,21721,1,'2021-07-12 23:58:23','2021-07-12 23:58:23','0fe7637e-1509-4773-b44f-a04ee654f53f','Our work focuses around significant human decisions. Leading people through these moments takes an appreciation for and skill to capture the spectrum of the human experience—deep pain, euphoria and everything between.','We’re the agency for big life moments.'),(367,21722,1,'2021-07-12 23:58:23','2021-07-12 23:58:23','357ac7a6-013e-49bb-9f5b-948ce596425b','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(368,21723,1,'2021-07-12 23:58:23','2021-07-12 23:58:23','8d3bcf30-e9d5-4f49-bfbe-a4f1cf31a6b8','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(369,21724,1,'2021-07-12 23:58:23','2021-07-12 23:58:23','95c2b1c6-0a24-4083-9cd8-ee0f69c591e9','All of our creative work is backed by research, accurate insights and robust strategies. For our clients, it means they have hard evidence and confidence to take the next step—and influence to bring their teams and leaders along for the ride.','Our clients have confidence and influence.'),(370,21725,1,'2021-07-12 23:58:23','2021-07-12 23:58:23','c035dfc1-d45e-4a19-a131-1dc11e7a341f','Our origin story is a strategic communications agency and good-quality words still mean as much to us today as they did on day one.','We’re a content-first agency.'),(376,21774,1,'2021-07-13 00:07:17','2021-07-13 00:07:17','d2c32f5c-7200-4586-91dc-8d89525bb8d8','Our work focuses around significant human decisions. Leading people through these moments takes an appreciation for and skill to capture the spectrum of the human experience—deep pain, euphoria and everything between.','We’re the agency for big life moments.'),(377,21775,1,'2021-07-13 00:07:17','2021-07-13 00:07:17','f9b99abe-e6ce-4c7c-b6ce-5b1b4dd2324e','No divas here. We take a pragmatic, common sense approach to strategic and creative work—many of our clients find this refreshing because we understand their context and goals.','We solve our clients’ problems.'),(378,21776,1,'2021-07-13 00:07:17','2021-07-13 00:07:17','51351bc4-a02f-4bd5-8812-29c8623f626c','Purpose-driven work is trendy right now. But our purpose to make a meaningful difference to people’s lives runs deep—it determines the kind of work we do, how we treat each other and our drive to go above and beyond for our clients.','Our purpose drives every decision and action.'),(379,21777,1,'2021-07-13 00:07:17','2021-07-13 00:07:17','ddf0a0eb-2bc6-4b73-93a9-525d98cfb719','All of our creative work is backed by research, accurate insights and robust strategies. 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INSERT INTO `workflow_submissions` VALUES (103520,NULL,1,NULL,103513,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":\"103513\",\"title\":\"Hepatitis C Nursing \",\"slug\":\"hepatitis-c-nursing\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Online\",\"71\":\"Camille.Pesava@ashm.org.au\",\"70\":\"0478665419\",\"67\":\"<p><strong>Hepatitis C Nursing</strong>  </p>\\n<p>This free online course aims to provide nurses with the knowledge and confidence to increase screening and management of HCV in primary care settings.  </p>\\n<p><strong>This course is for: </strong>Queensland nurses working in general practice, Aboriginal and Torres Strait Islander Health Services, sexual health services, corrective services, drug and alcohol and mental health, as well as tertiary settings.    </p>\\n<p><em>This activity, including pre-course work, is equivalent to 7.5 CPD hours.</em>  </p>\\n<p>Part 1: 28 August, 9:30am – 12:30pm AEST  <br />Part 2: 5 September, 9:30am – 12:30pm AEST  </p>\\n\\n<p><strong>REGISTER HERE: </strong><a href=\\\"https://www.ashm.org.au/eventinfo/?id=648f6476-cecb-ea11-a812-000d3a793530\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">https://www.ashm.org.au/eventinfo/?id=648f6476-cecb-ea11-a812-000d3a793530</a> </p>\\n<p><em>This event is funded by QLD Health</em> </p>\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"ASHM\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Hepatitis C Nursing  - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Hepatitis C Nursing  - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2020-07-29 05:56:35','2020-07-29 05:56:35','297274f1-bd10-46d0-8d2b-1091dfe48c76'),(123478,NULL,1,NULL,113663,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"113663\",\"title\":\"General Practitioner VR Doctor\",\"slug\":\"general-practitioner-vr-doctor\",\"postDate\":null,\"expiryDate\":1605535200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"manager@goodwindrivemedical.com.au\",\"100\":\"Angela De-Gaetano\",\"70\":\"0734101122\",\"94\":\"Goodwin Drive Family Medical Centre\",\"93\":[\"65423\"],\"97\":\"4507\",\"98\":\"qld\",\"95\":\"Shop 1, 229-235 Goodwin Drive\",\"96\":\"Bongaree\"}}',NULL,NULL,NULL,'2020-11-17 05:11:16','2020-11-17 05:11:16','83eba7c0-1f5e-4af1-8277-dc8e2b2c4ec3'),(123482,NULL,1,NULL,113663,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"113663\",\"title\":\"General Practitioner VR Doctor\",\"slug\":\"general-practitioner-vr-doctor\",\"postDate\":null,\"expiryDate\":1614434400,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"manager@goodwindrivemedical.com.au\",\"100\":\"Angela De-Gaetano\",\"70\":\"0734101122\",\"99\":\"Goodwin Drive Family Medical Centre is currently seeking a VR GP to fill a recently vacated position within the practice. The successful applicant will replace a popular GP with existing clientele. The centre has a well-established patient base, is privately-owned and centrally located in the main shopping precinct on beautiful Bribie Island.\\n\\nThe practice is supported by a friendly and experienced team of four receptionists, three nurses, a full-time practice manager and uses Best Practice Software. Allied Health and Pathology services are located on site.\\n\\nSituated in an MM2 region with 10991 bulk billing incentive eligibility, the practice offers optimal bulk billing to local residents.\\n\\nWe are open Monday to Friday 7am to 6pm and Saturdays 8am to 12noon. Hours are flexible and offer a work and lifestyle balance within a caring and supportive team environment.\\n\\nInitial minimum hourly guarantee available or 70% of receipts, whichever is the higher.\\n\\nThe position is well suited to a GP with special interest in skin examination, procedures, dermatology or cosmetic medicine.\\n\\nEssential Criteria:\\n\\nMBBS or equivalent degree with current AHPRA registration\\n\\nFRACGP or equivalent\\n\\nExcellent communication and organisational skills\\n\\nActive participation in Professional Development\\n\\nIndemnity Insurance\\n\\nCaring and friendly personality\",\"94\":\"Goodwin Drive Family Medical Centre\",\"93\":[\"65423\"],\"97\":\"4507\",\"98\":\"qld\",\"95\":\"Shop 1, 229-235 Goodwin Drive\",\"96\":\"Bongaree\"}}',NULL,NULL,NULL,'2020-11-17 05:12:00','2020-11-17 05:12:00','6c300b8f-64f4-4fe9-be2a-5776c1f4f909'),(140230,140224,1,NULL,99496,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"99496\",\"title\":\"Full Time or Part Time VR GP\",\"slug\":\"full-time-or-part-time-vr-gp\",\"postDate\":null,\"expiryDate\":1638280800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"reception@platinummedical.com.au\",\"100\":\"DR ANITA SHARMA\",\"70\":\"+61738614455\",\"99\":\"Wanted a part-time or full time VR GP for a high quality privately owned, accredited, mixed billling practice in chermside. Great nursing support. Onsite allied health, psychologist and visiting cardiologist.\\n\\nInterested candidates please forward your resume to Dr Anita Sharma, Practice Principle. \\n\",\"94\":\"Platinum Medical Centre\",\"93\":[\"65423\"],\"97\":\"4032\",\"98\":\"qld\",\"95\":\"10-18 Banfield street\",\"96\":\"chermside\"}}',NULL,NULL,NULL,'2021-03-12 23:50:35','2021-03-12 23:50:35','1d1fa8a1-1467-4627-b15a-08e17a9ff516'),(140237,140233,1,NULL,127740,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"127740\",\"title\":\"FullTime/Part Time VR GP  ,BRACKEN RIDGE FAMILY PRACTICE in North Brisbane\",\"slug\":\"fulltime-part-time-vr-gp-bracken-ridge-family-practice-in-north-brisbane\",\"postDate\":null,\"expiryDate\":1623592800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"tomvarghese64@gmail.com\",\"100\":\"DR TOMY vARGHESE\",\"70\":\"0427150464\",\"99\":\" Fantastic opportunity for a VR GP - Very Busy Practice. GP owned and operated medical centre.Days and hours are flexible. .Fully computerised (Best Practice)with full time Nurse support and modern treatment room with ear microsuction equipment.Supportive andfriendly team.Accredited for GP training.Doctors with special interest like skin cancer surgery or cosmetic procedures welcome. Private billing for procedures .Fantastic remuneration and flexibility offered 70% of the billing and $160/hr guarantee for 6 months.Relocation grant available for the right candidate.\",\"94\":\"BRACKEN RIDGE FAMILY PRACTICE\",\"93\":[\"65423\"],\"97\":\"4017\",\"98\":\"qld\",\"95\":\"Shop1,81GAWAIN RD\",\"96\":\"BRACKEN RIDGE\"}}',NULL,NULL,NULL,'2021-03-14 13:43:24','2021-03-14 13:43:24','cec0d794-831f-4104-bdaf-7c048f385bfb'),(141316,141315,1,NULL,103515,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":103515,\"title\":\"Hepatitis C Nursing\",\"slug\":\"hepatitis-c-nursing\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"molly.stannard@ashm.org.au\",\"70\":\"0478 020 174\",\"67\":\"This free facilitated online training course provides nurses with the knowledge and confidence to increase screening and management of hepatitis C in primary care settings.\\n\\nThis training will be delivered in two sessions.\\nOnline Training Session 1: Friday 30 April, 9:30am-12:30pm (AEST)\\nOnline Training Session 2: Saturday 08 May, 9:30am-12:30pm (AEST)\\nPlease note that you will need to attend both of the live Zoom sessions in order to receive a certificate of completion.\\n\\nPart 1 consists of  a recommended pre reading and a 1-hour eLearning component on advanced liver disease\\nPart 2 consist of two live online Zoom training sessions building on the pre reading and eLearning content  through presentations and practical case discussions.\\n\\nTarget Audience:\\nQueensland nurses working in sexual health services, public and private medical clinics, refugee and migrant services, correctional facilities, Aboriginal and Torres Strait Islander health services, drug and alcohol services, mental health services, and youth services, and Midwives.\\n\\nLearning Objectives:\\nBy the end of this training, participants will be able to: \\n1. Describe risk factors for HCV, enabling discussions with patients around prevention\\n2. Discuss HCV serology to identify opportunities for screening, testing and linkage-to-care\\n3. Explain the nurse’s role in providing culturally appropriate care, free from stigma and discrimination, to people from priority populations\\n4. Explain the nurse’s role in the management of chronic HCV, advanced liver disease and hepatocellular carcinoma    \\n5. Outline strategies for supporting patients with medication adherence\\n\\n Learning objectives align with the AHA Practice Standards for the Hepatology Nurse (2015) and the AHA Consensus based Nursing Guidelines (2019). The course is also endorsed by the Australian Liver Association (ALA). \\n\\nAccreditation:\\nThis course is endorsed by the ACN according to our Continuing Professional Development (CPD) Endorsed Course Standards. It has been allocated 6.5 CPD Hours according to the Nursing and Midwifery Boards of Australia – Continuing Professional Development Standard. \\n\\nRegister here: https://www.ashm.org.au/eventinforeg2/?id=d39f84d8-4f81-eb11-a812-00224815224e\\nDownload flyer: https://file-us.clickdimensions.com/ashmorgau-apflc/files/2021.03.11_flyer_hcvnursing_30.04.21.pdf?m=3/11/2021%203:47:16%20AM\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"ASHM\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Hepatitis C Nursing - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Hepatitis C Nursing - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-16 02:53:13','2021-03-16 02:53:13','2801d7f5-daa9-4353-89c6-2d51655d196d'),(141318,141315,1,NULL,103515,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":\"103515\",\"title\":\"Hepatitis C Nursing\",\"slug\":\"hepatitis-c-nursing\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"molly.stannard@ashm.org.au\",\"70\":\"0478 020 174\",\"67\":\"This free facilitated online training course provides nurses with the knowledge and confidence to increase screening and management of hepatitis C in primary care settings.\\n\\nThis training will be delivered in two sessions:\\nOnline Training Session 1: Friday 30 April, 9:30am-12:30pm (AEST)\\nOnline Training Session 2: Saturday 08 May, 9:30am-12:30pm (AEST)\\nPlease note that you will need to attend both of the live Zoom sessions in order to receive a certificate of completion.\\n\\nPart 1 consists of  a recommended pre reading and a 1-hour eLearning component on advanced liver disease\\nPart 2 consist of two live online Zoom training sessions building on the pre reading and eLearning content  through presentations and practical case discussions.\\n\\nTarget Audience:\\nQueensland nurses working in sexual health services, public and private medical clinics, refugee and migrant services, correctional facilities, Aboriginal and Torres Strait Islander health services, drug and alcohol services, mental health services, and youth services, and Midwives.\\n\\nLearning Objectives:\\nBy the end of this training, participants will be able to: \\n1. Describe risk factors for HCV, enabling discussions with patients around prevention\\n2. Discuss HCV serology to identify opportunities for screening, testing and linkage-to-care\\n3. Explain the nurse’s role in providing culturally appropriate care, free from stigma and discrimination, to people from priority populations\\n4. Explain the nurse’s role in the management of chronic HCV, advanced liver disease and hepatocellular carcinoma    \\n5. Outline strategies for supporting patients with medication adherence\\n\\n Learning objectives align with the AHA Practice Standards for the Hepatology Nurse (2015) and the AHA Consensus based Nursing Guidelines (2019). The course is also endorsed by the Australian Liver Association (ALA). \\n\\nAccreditation:\\nThis course is endorsed by the ACN according to our Continuing Professional Development (CPD) Endorsed Course Standards. It has been allocated 6.5 CPD Hours according to the Nursing and Midwifery Boards of Australia – Continuing Professional Development Standard. \\n\\nRegister here: https://www.ashm.org.au/eventinforeg2/?id=d39f84d8-4f81-eb11-a812-00224815224e\\nDownload flyer: https://file-us.clickdimensions.com/ashmorgau-apflc/files/2021.03.11_flyer_hcvnursing_30.04.21.pdf?m=3/11/2021%203:47:16%20AM\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"ASHM\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Hepatitis C Nursing - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Hepatitis C Nursing - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-16 02:53:48','2021-03-16 02:53:48','48dff390-2bd4-404e-a8f6-739d0fb09b1e'),(141319,141315,1,NULL,103515,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":\"103515\",\"title\":\"Hepatitis C Nursing\",\"slug\":\"hepatitis-c-nursing\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"molly.stannard@ashm.org.au\",\"70\":\"0478 020 174\",\"67\":\"This free facilitated online training course provides nurses with the knowledge and confidence to increase screening and management of hepatitis C in primary care settings.\\n\\nThis training will be delivered in two sessions:\\nOnline Training Session 1: Friday 30 April, 9:30am-12:30pm (AEST)\\nOnline Training Session 2: Saturday 08 May, 9:30am-12:30pm (AEST)\\nPlease note that you will need to attend both of the live Zoom sessions in order to receive a certificate of completion.\\n\\nPart 1 consists of  a recommended pre reading and a 1-hour eLearning component on advanced liver disease\\nPart 2 consist of two live online Zoom training sessions building on the pre reading and eLearning content  through presentations and practical case discussions.\\n\\nTarget Audience:\\nQueensland nurses working in sexual health services, public and private medical clinics, refugee and migrant services, correctional facilities, Aboriginal and Torres Strait Islander health services, drug and alcohol services, mental health services, and youth services, and Midwives.\\n\\nLearning Objectives:\\nBy the end of this training, participants will be able to: \\n1. Describe risk factors for HCV, enabling discussions with patients around prevention\\n2. Discuss HCV serology to identify opportunities for screening, testing and linkage-to-care\\n3. Explain the nurse’s role in providing culturally appropriate care, free from stigma and discrimination, to people from priority populations\\n4. Explain the nurse’s role in the management of chronic HCV, advanced liver disease and hepatocellular carcinoma    \\n5. Outline strategies for supporting patients with medication adherence\\n\\n Learning objectives align with the AHA Practice Standards for the Hepatology Nurse (2015) and the AHA Consensus based Nursing Guidelines (2019). The course is also endorsed by the Australian Liver Association (ALA). \\n\\nAccreditation:\\nThis course is endorsed by the ACN according to our Continuing Professional Development (CPD) Endorsed Course Standards. It has been allocated 6.5 CPD Hours according to the Nursing and Midwifery Boards of Australia – Continuing Professional Development Standard. \\n\\nRegister here: https://www.ashm.org.au/eventinforeg2/?id=d39f84d8-4f81-eb11-a812-00224815224e\\nDownload flyer: https://file-us.clickdimensions.com/ashmorgau-apflc/files/2021.03.11_flyer_hcvnursing_30.04.21.pdf?m=3/11/2021%203:47:16%20AM\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"ASHM\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Hepatitis C Nursing - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Hepatitis C Nursing - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-16 02:53:49','2021-03-16 02:53:49','3613f1cc-fc26-4c3e-a224-8f0d413e680a'),(141328,NULL,1,NULL,141326,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":141326,\"title\":\"Registered Nurse\",\"slug\":\"registered-nurse\",\"postDate\":null,\"expiryDate\":1616680800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"sbursey@brisyouth.org\",\"100\":\"Simone Bursey\",\"70\":\"0468998554\",\"99\":\"Join Brisbane Youth Service today to make a difference in the lives of Brisbane’s vulnerable young people and their families. The Registered Nurse provides a range of health services and health education for young people in a clinic setting based at the Fortitude Valley Hub. The aim is to improve access to health care information and services and encourage young people to engage with their health and wellbeing as they build capacity to access other health services. \",\"94\":\"Brisbane Youth Service\",\"93\":[\"75039\"],\"97\":\"4006\",\"98\":\"qld\",\"95\":\"42 McLachlan Street\",\"96\":\"Fortitude Valley\"}}',NULL,NULL,NULL,'2021-03-16 04:09:10','2021-03-16 04:09:10','ab9408d2-9ccd-4f84-86e2-70ba5449126c'),(142362,NULL,1,NULL,142356,NULL,'pending','',NULL,'{\"typeId\":\"5\",\"authorId\":\"142356\",\"title\":\"FND Awareness Day\",\"slug\":\"fnd-awareness-day\",\"postDate\":1615930800,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Chermside Library, Meeting Room 2, 375 Hamilton Road, Chermside\",\"71\":\"\",\"70\":\"0409 644 259\",\"67\":\"<p><span>FND Awareness Day 2021 is held on 25th March from UK to Australia.</span></p>\\n<p><span>Functional Neurological Disorder (FND) encompasses neurological disorders that affect the motor, movement, cognitive and sensory functions of the body. They are commonly diagnosed in Neurology clinics and present with symptoms such as seizures, paralysis, tremors, limb weakness and walking difficulties. With appropriate care and treatment, recovery levels are possible. However, due to ongoing misperceptions and lack of services, many people are left to fend for themselves, experiencing worsening and ongoing disabling symptoms.</span></p>\\n<p><span>In Brisbane, we are having a get together for FND Awareness Day at Chermside Library 9:30am-11:30am Thursday </span>25th March 2021. Please join us to raise awareness for FND.<br /></p>\",\"68\":{\"ownerId\":142357,\"ownerSiteId\":1,\"fieldId\":68,\"startDate\":[],\"endDate\":[],\"allDay\":0,\"repeats\":0,\"days\":null,\"endRepeat\":null,\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":null,\"months\":null},\"7\":[\"142358\"],\"69\":\"FND Australia Support Services\",\"72\":\"within\",\"82\":{\"titleRaw\":{\"1\":\"FND Awareness Day\"},\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"FND Awareness Day - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"FND Awareness Day - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":\"\"}}}}',NULL,NULL,NULL,'2021-03-16 21:52:37','2021-03-16 21:52:37','ee12bfb6-c44d-484a-b59f-c49951bc91a5'),(142723,142722,1,NULL,98761,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":98761,\"title\":\"Australian Doctors Clinic Kallangur - Medical Receptionist\",\"slug\":\"australian-doctors-clinic-kallangur-medical-receptionist\",\"postDate\":null,\"expiryDate\":1624975200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"admin@audoc.com.au\",\"100\":\"Jemma Erickson\",\"70\":\"0733174040\",\"99\":\"Australian Doctors Clinic Kallangur is looking for an experienced medical receptionist to join our friendly, supportive team in a casual role.\\nThis position is offering an approximate 15 hours per fortnight (1 day per week) with the view to increasing including weekends as needed. We are looking for someone who is flexible for coverage of sick and personal leave and available to work at short notice.\\nA minimum of two years’ experience in general practice is essential and 12 months experience with Best Practice Software is highly desirable. A current CPR certificate is also required.\\nThe successful applicant will have exceptional skills and knowledge with:\\n•\\tmedical billing processes including Medicare, DVA and Work Cover\\n•\\ttime management to prioritise effectively while working under pressure\\n•\\tbe reliable and confident to work independently as well as being an integral team member\\n•\\texcellent communication and interpersonal skills\\n•\\tbe well presented and have a high attention to detail\\nThe position is for an immediate start paying award rates in line with the qualifications and experience of the successful applicant.\\nIf you are a team player who can provide excellent support to our clinic, please apply with your Cover Letter and Resume to admin@audoc.com.au\",\"94\":\"Australian Doctors Clinic Kallangur\",\"93\":[\"65423\"],\"97\":\"4503\",\"98\":\"qld\",\"95\":\"Shop 13 Kallangur Fair, 1473 Anzac Ave\",\"96\":\"Kallangur\"}}',NULL,NULL,NULL,'2021-03-17 02:40:40','2021-03-17 02:40:40','673a21f7-c5b2-483e-9d0d-5eb2691d587b'),(143133,NULL,1,NULL,143131,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":143131,\"title\":\"NDIS and Psychosocial Disability Quality and Safety Forum\",\"slug\":\"ndis-and-psychosocial-disability-quality-and-safety-forum\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Online and Sydney CBD\",\"71\":\"amy@mhcc.org.au\",\"70\":\"(02) 90609638 (ext 116)\",\"67\":\"The Embracing Change Project brings you a FREE half day NDIS and Psychosocial Disability Quality and Safety Forum (National Forum) showcasing a national perspective on NDIS psychosocial disability Quality and Safeguarding issues at the intersection of Mental Health and Disability. \\n\\nDiscover more about\\n•\\tNDIS participants’ perspectives on psychosocial disability service quality\\n•\\tFuture directions for NDIS psychosocial disability sector quality and safety\\n•\\tPerspectives on Quality Management Systems for NDIS psychosocial disability service providers\\n•\\tInclusive governance and how it is implemented by NDIS psychosocial disability service providers\\n•\\tA Human Rights approach to Restrictive Practices in a psychosocial disability context\\n•\\tGlobal implementation of a Quality Rights frameworks in the psychosocial disability context\\n\\nDetails\\nWhen: 29th April 2021\\nTime: 9:30AM -2PM\\nMore details: https://www.mhcc.org.au/project/ndis-and-psychosocial-disability-quality-and-safety-forum/ \\n\\nRegistrations now open!\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Mental Health Coordinating Council NSW\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"NDIS and Psychosocial Disability Quality and Safety Forum - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"NDIS and Psychosocial Disability Quality and Safety Forum - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-17 03:29:56','2021-03-17 03:29:56','771c0bb7-2d1d-452f-ab46-0b81d5f3a67b'),(143136,NULL,1,NULL,143131,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":143131,\"title\":\"NDIS and Psychosocial Disability Quality and Safety Forum\",\"slug\":\"ndis-and-psychosocial-disability-quality-and-safety-forum-1\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Online and Sydney CBD\",\"71\":\"amy@mhcc.org.au\",\"70\":\"(02) 90609638 (ext 116)\",\"67\":\"The Embracing Change Project brings you a FREE half day NDIS and Psychosocial Disability Quality and Safety Forum (National Forum) showcasing a national perspective on NDIS psychosocial disability Quality and Safeguarding issues at the intersection of Mental Health and Disability. \\n\\nDiscover more about\\n•\\tNDIS participants’ perspectives on psychosocial disability service quality\\n•\\tFuture directions for NDIS psychosocial disability sector quality and safety\\n•\\tPerspectives on Quality Management Systems for NDIS psychosocial disability service providers\\n•\\tInclusive governance and how it is implemented by NDIS psychosocial disability service providers\\n•\\tA Human Rights approach to Restrictive Practices in a psychosocial disability context\\n•\\tGlobal implementation of a Quality Rights frameworks in the psychosocial disability context\\n\\nDetails\\nWhen: 29th April 2021\\nTime: 9:30AM -2PM\\nMore details: https://www.mhcc.org.au/project/ndis-and-psychosocial-disability-quality-and-safety-forum/ \\n\\nRegistrations now open!\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Mental Health Coordinating Council NSW\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"NDIS and Psychosocial Disability Quality and Safety Forum - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"NDIS and Psychosocial Disability Quality and Safety Forum - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-17 03:29:57','2021-03-17 03:29:57','7a865897-7e9d-4196-b7c2-e436c628e945'),(143139,NULL,1,NULL,98761,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":98761,\"title\":\"GP Position available - Kallangur\",\"slug\":\"gp-position-available-kallangur-1\",\"postDate\":null,\"expiryDate\":1624975200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"admin@audoc.com.au\",\"100\":\"Jemma Erickson\",\"70\":\"0733174040\",\"99\":\"Australian Doctors Clinic Kallangur are seeking a VR GP to join our team. We opened our doors in 2018 and have been growing quickly ever since.\\n\\nWe are looking for a full time GP but are happy to accommodate a part-time position if this is your preference.\\n\\nWe are a doctor owned and operated clinic, AGPAL accredited with full time nursing support. We have a friendly, efficient and reliable team of Reception, Practice Management, Allied Health (Physio &amp; Dietitian), and onsite pathology. We are a busy little clinic with new patients joining every day.\\n\\nWe are located just 30 minutes north from Brisbane CBD (7 minutes across the highway from North Lakes). We have free onsite car parking and are located in Kallangur Fair shopping Centre.\\n\\nRemuneration: 70% total billings/$150 per hour for an agreed initial period. **Additional Incentives of $10,000 upon commencement and more. ** For additional information please contact me asap.\",\"94\":\"Australian Doctors Clinic Kallangur\",\"93\":[\"65423\"],\"97\":\"4503\",\"98\":\"qld\",\"95\":\"Shop 13 Kallangur Fair, 1473 Anzac Ave\",\"96\":\"Kallangur\"}}',NULL,NULL,NULL,'2021-03-17 03:31:25','2021-03-17 03:31:25','4e0d8f30-a949-4bf8-90f5-abd4e8bcad07'),(143156,NULL,1,NULL,98761,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":98761,\"title\":\"GP Weekend Position available - Kallangur\",\"slug\":\"gp-weekend-position-available-kallangur\",\"postDate\":null,\"expiryDate\":1640786400,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"admin@audoc.com.au\",\"100\":\"Jemma Erickson\",\"70\":\"0733174040\",\"99\":\"Australian Doctors Clinic Kallangur are seeking a VR GP to join our team for weekend work. We opened our doors in 2018 and have been growing quickly ever since.\\nWe are looking for a GP able to work weekends. We are happy to accommodate a part-time position if this is your preference.\\n\\nWe are a doctor owned and operated clinic, AGPAL accredited with full time nursing support. We have a friendly, efficient, and reliable team of Reception, Practice Management, Allied Health (Physio &amp; Dietitian), and onsite pathology. We are a busy little clinic with new patients joining every day.\\n\\nWe are located just 30 minutes north from Brisbane CBD (7 minutes across the highway from North Lakes). We have free onsite car parking and are located in Kallangur Fair shopping Centre.\\n\\nRemuneration: 70% total billings/$150 per hour for an agreed initial period. Please contact me for more information.\",\"94\":\"Australian Doctors Clinic Kallangur\",\"93\":[\"65423\"],\"97\":\"4503\",\"98\":\"qld\",\"95\":\"Shop 13 Kallangur Fair, 1473 Anzac Ave\",\"96\":\"Kallangur\"}}',NULL,NULL,NULL,'2021-03-17 07:19:41','2021-03-17 07:19:41','01e29160-0e22-413b-a8bf-639ed29ccd66'),(143167,NULL,1,NULL,108853,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":108853,\"title\":\"Medical Receptionist\",\"slug\":\"medical-receptionist-1\",\"postDate\":null,\"expiryDate\":1617890400,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"admin@midwaymedical.com.au\",\"100\":\"Kieren Gormley-Smith\",\"70\":\"0423044150\",\"99\":\"Midway Medical Qld is seeking a customer service orientated, experience medical receptionist for approximately 25 hours per week. A minimum of three years experience in a general practice environment is essential and knowledge of Best Practice is desirable. Medicare, DVA and WorkCover billing knowledge is essential. Award wages in line with experience. \\n\\nMidway Medical Qld is a family owned and operated, three doctor practice in Redcliffe. \",\"94\":\"Midway Medical QLD\",\"93\":[\"75035\"],\"97\":\"4020\",\"98\":\"qld\",\"95\":\"10/538 Oxley Avenue\",\"96\":\"Redliffe\"}}',NULL,NULL,NULL,'2021-03-17 23:39:39','2021-03-17 23:39:39','a7f3864c-f91f-4afa-a2d4-cda9d58d75a9'),(144002,NULL,1,NULL,113349,NULL,'pending','',NULL,'{\"typeId\":\"5\",\"authorId\":\"113349\",\"title\":\"Diabetes Revolution\",\"slug\":\"diabetes-revolution\",\"postDate\":1616034300,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"info@lifestylemedicine.org.au\",\"70\":\"1300673643\",\"67\":\"<p>Diabetes Revolution is an international online summit for health professionals bringing together a diverse range of experts to outline the evidence-base and application of dietary and other lifestyle-related approaches to treating type 2 diabetes. </p>\\n<p>Specifically, you will: </p>\\n<ul><li>Learn how to prescribe and support your patients or clients with these dietary approaches, along with other key elements of Lifestyle Medicine including promoting physical activity, reducing alcohol consumption, stopping smoking, improving sleep and reducing stress </li><li>Learn how these seemingly different approaches achieve remission by investigating the proposed mechanisms and metabolic effects </li><li>Explore the resources available to you as a practitioner to help support your patients </li><li>Learn more about the programs and services that your patients or clients can utilise to make and maintain the behaviour changes needed for success </li></ul>\\n<p>If you’re a medical doctor or specialist, allied health practitioner, public health professional, or other health professional who has a role in the management of type 2 diabetes, join us on Saturday 29 May to find out how dietary approaches and Lifestyle Medicine solutions can help your patients put their diabetes into remission! </p>\\n<p>This event will be followed by a free mini summit for the general public on Sunday 30 May 2021 to translate the knowledge shared on Saturday into a context which can help individuals understand the benefit of these approaches for their health and wellbeing. Practitioners attending the CPD event on the Saturday are encouraged to share the mini summit with their patients, clients and friends.</p>\\n<p>Find out more and register online at <a href=\\\"http://lifestylemedicine.org.au/diabetes-revolution\\\">http://lifestylemedicine.org.a...</a></p>\",\"68\":{\"ownerId\":143997,\"ownerSiteId\":1,\"fieldId\":68,\"startDate\":[],\"endDate\":[],\"allDay\":0,\"repeats\":0,\"days\":null,\"endRepeat\":null,\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":null,\"months\":null},\"7\":[\"143998\"],\"69\":\"Australasian Society of Lifestyle Medicine\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Diabetes Revolution - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Diabetes Revolution - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":\"\"}}}}',NULL,NULL,NULL,'2021-03-18 02:30:32','2021-03-18 02:30:32','bc7d5168-e553-4773-a685-a426d8dfb6a9'),(144014,144013,1,2196,144009,NULL,'pending','',NULL,'{\"typeId\":\"5\",\"authorId\":\"144009\",\"title\":\"Staying Safe During Domestic and Family Violence Prevention Month in May 2021\",\"slug\":\"staying-safe-during-domestic-and-family-violence-prevention-month-in-may-2021\",\"postDate\":1616040180,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Redcliffe Uniting Church, 1 Richens Street, Redcliffe, QLD 4020\",\"71\":\"communityprogram@moretonbay.qld.gov.au\",\"70\":\"07 3205 0555\",\"67\":\"<p>This event involves speakers from Tenants Queensland, Queensland Police Service, Women’s Legal Service Qld, Relationships Australia, Mate Bystander Program, and a support service for women from immigrant and refugee backgrounds.</p>\\n<p>These organisations will provide information about services available to support individuals and families around their safety and well-being.</p>\\n<table><tbody><tr><td>Event opens</td><td>10.00am</td></tr><tr><td>Welcome to Country</td><td>10.45am</td></tr><tr><td>Speakers</td><td>11.00am - 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1.00pm</td></tr><tr><td>Event closes</td><td>2.00pm</td></tr></tbody></table>\\n<p>Information stalls, children’s play activities and refreshments will be provided from 10am-2pm.</p>\",\"68\":{\"ownerId\":144011,\"ownerSiteId\":1,\"fieldId\":68,\"startDate\":[],\"endDate\":[],\"allDay\":0,\"repeats\":0,\"days\":null,\"endRepeat\":null,\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":null,\"months\":null},\"7\":[],\"69\":\"Moreton Bay Regional Council\",\"72\":\"within\",\"82\":{\"titleRaw\":{\"1\":\"Staying Safe During Domestic and Family Violence Prevention Month in May 2021\"},\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Staying Safe During Domestic and Family Violence Prevention Month in May 2021 - Redcliffe - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Staying Safe During Domestic and Family Violence Prevention Month in May 2021 - Redcliffe - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":\"\"}}}}',NULL,NULL,NULL,'2021-03-18 04:15:41','2021-03-18 04:15:41','11e95fd1-0f93-4c38-b203-689e4468d21b'),(144030,144029,1,NULL,116055,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":116055,\"title\":\"Redcliffe Medical Clinic - Practice Nurse\",\"slug\":\"redcliffe-medical-clinic-practice-nurse\",\"postDate\":null,\"expiryDate\":1622296800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"practicemanager@marendymedical.com.au\",\"100\":\"Amanda Hunt\",\"70\":\"07 3284 0788\",\"99\":\"Redcliffe Medical Clinic is a GP owned clinic and due to the clinics growth we now require another Practice Nurse to join our friendly team. 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Candidate with understanding of Medicare billings will be preferred . \\nWhat we are offering\\nCasual position with 20 to 30 hours a week \\n$29 to $30 hourly \\n\",\"94\":\"Toowong GP Super Clinic\",\"93\":[\"75035\"],\"97\":\"4066\",\"98\":\"qld\",\"95\":\"34 Sherwood Road\",\"96\":\"Toowong\"}}',NULL,NULL,NULL,'2021-03-18 06:46:28','2021-03-18 06:46:28','cf9e3747-c50f-4cdb-943a-2c5cc484dd4a'),(144046,144045,1,NULL,109033,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":109033,\"title\":\"Practice Nurse Position Banyo Village Medical Centre\",\"slug\":\"practice-nurse-position-banyo-village-medical-centre\",\"postDate\":null,\"expiryDate\":1622383200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"drtireshni@banyovillagemc.com.au\",\"100\":\"Tireshni Prasad\",\"70\":\"0417645930\",\"99\":\"Banyo Village Medical Centre is a GP owned medical practice who are looking for an experienced general practice nurse to join their team.\\nAt least 2 years general practice experience required, must be able to manage the treatment room, vaccination ordering/cold chain management, ordering supplies and working closely with PHN to achieve practice goals. Must possess good interpersonal skills, be able to work as a team member and be progressive and able to adapt with current changes in general practice.\\nCasual awards and hours negotiable depending on experience.\\n\",\"94\":\"Banyo Village Medical Centre\",\"93\":[\"75039\"],\"97\":\"4500\",\"98\":\"qld\",\"95\":\"Shop 1 / 299 St Vincents Road\",\"96\":\"Cashmere\"}}',NULL,NULL,NULL,'2021-03-18 12:14:05','2021-03-18 12:14:05','1f54b036-f32c-48eb-8571-f46fe44fea60'),(144049,144048,1,NULL,109033,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":109033,\"title\":\"Practice Nurse Position Banyo Village Medical Centre\",\"slug\":\"practice-nurse-position-banyo-village-medical-centre-1\",\"postDate\":null,\"expiryDate\":1622383200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"drtireshni@banyovillagemc.com.au\",\"100\":\"Tireshni Prasad\",\"70\":\"0417645930\",\"99\":\"Banyo Village Medical Centre is a GP owned medical practice who are looking for an experienced general practice nurse to join their team.\\nAt least 2 years general practice experience required, must be able to manage the treatment room, vaccination ordering/cold chain management, ordering supplies and working closely with PHN to achieve practice goals. Must possess good interpersonal skills, be able to work as a team member and be progressive and able to adapt with current changes in general practice.\\nCasual awards and hours negotiable depending on experience.\\n\",\"94\":\"Banyo Village Medical Centre\",\"93\":[\"75039\"],\"97\":\"4500\",\"98\":\"qld\",\"95\":\"Shop 1 / 299 St Vincents Road\",\"96\":\"Cashmere\"}}',NULL,NULL,NULL,'2021-03-18 12:14:09','2021-03-18 12:14:09','35b02a60-94c6-46c5-a612-3718ad4f356d'),(144051,144045,1,NULL,109033,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"109033\",\"title\":\"Practice Nurse Position Banyo Village Medical Centre\",\"slug\":\"practice-nurse-position-banyo-village-medical-centre\",\"postDate\":null,\"expiryDate\":1622383200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"drtireshni@banyovillagemc.com.au\",\"100\":\"Tireshni Prasad\",\"70\":\"0417645930\",\"99\":\"Banyo Village Medical Centre is a GP owned medical practice who are looking for an experienced general practice nurse to join their team.\\nAt least 2 years general practice experience required, must be able to manage the treatment room, vaccination ordering/cold chain management, ordering supplies and working closely with PHN to achieve practice goals. Must possess good interpersonal skills, be able to work as a team member and be progressive and able to adapt with current changes in general practice.\\nCasual awards and hours negotiable depending on experience.\\n\",\"94\":\"Banyo Village Medical Centre\",\"93\":[\"65423\"],\"97\":\"4500\",\"98\":\"qld\",\"95\":\"Shop 1 / 299 St Vincents Road\",\"96\":\"Cashmere\"}}',NULL,NULL,NULL,'2021-03-18 12:15:08','2021-03-18 12:15:08','b8f84b59-f17a-4c7e-9195-97fb4cd22269'),(144052,144045,1,NULL,109033,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"109033\",\"title\":\"Practice Nurse Position Banyo Village Medical Centre\",\"slug\":\"practice-nurse-position-banyo-village-medical-centre\",\"postDate\":null,\"expiryDate\":1622383200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"drtireshni@banyovillagemc.com.au\",\"100\":\"Tireshni Prasad\",\"70\":\"0417645930\",\"99\":\"Banyo Village Medical Centre is a GP owned medical practice who are looking for an experienced general practice nurse to join their team.\\nAt least 2 years general practice experience required, must be able to manage the treatment room, vaccination ordering/cold chain management, ordering supplies and working closely with PHN to achieve practice goals. Must possess good interpersonal skills, be able to work as a team member and be progressive and able to adapt with current changes in general practice.\\nCasual awards and hours negotiable depending on experience.\\n\",\"94\":\"Banyo Village Medical Centre\",\"93\":[\"65423\"],\"97\":\"4500\",\"98\":\"qld\",\"95\":\"Shop 1 / 299 St Vincents Road\",\"96\":\"Cashmere\"}}',NULL,NULL,NULL,'2021-03-18 12:15:08','2021-03-18 12:15:08','8b2827e9-c292-4eb0-940c-095805760217'),(144054,144048,1,NULL,109033,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"109033\",\"title\":\"Practice Nurse Position Banyo Village Medical Centre\",\"slug\":\"practice-nurse-position-banyo-village-medical-centre-1\",\"postDate\":null,\"expiryDate\":1622383200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"drtireshni@banyovillagemc.com.au\",\"100\":\"Tireshni Prasad\",\"70\":\"0417645930\",\"99\":\"Banyo Village Medical Centre is a GP owned medical practice who are looking for an experienced general practice nurse to join their team.\\nAt least 2 years general practice experience required, must be able to manage the treatment room, vaccination ordering/cold chain management, ordering supplies and working closely with PHN to achieve practice goals. Must possess good interpersonal skills, be able to work as a team member and be progressive and able to adapt with current changes in general practice.\\nCasual awards and hours negotiable depending on experience.\\n\",\"94\":\"Banyo Village Medical Centre\",\"93\":[\"75039\"],\"97\":\"4500\",\"98\":\"qld\",\"95\":\"Shop 1 / 299 St Vincents Road\",\"96\":\"Cashmere\"}}',NULL,NULL,NULL,'2021-03-18 12:15:58','2021-03-18 12:15:58','48be3c78-dccd-4b23-a72c-7c037b43e772'),(144055,144048,1,NULL,109033,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"109033\",\"title\":\"Practice Nurse Position Banyo Village Medical Centre\",\"slug\":\"practice-nurse-position-banyo-village-medical-centre-1\",\"postDate\":null,\"expiryDate\":1622383200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"drtireshni@banyovillagemc.com.au\",\"100\":\"Tireshni Prasad\",\"70\":\"0417645930\",\"99\":\"Banyo Village Medical Centre is a GP owned medical practice who are looking for an experienced general practice nurse to join their team.\\nAt least 2 years general practice experience required, must be able to manage the treatment room, vaccination ordering/cold chain management, ordering supplies and working closely with PHN to achieve practice goals. Must possess good interpersonal skills, be able to work as a team member and be progressive and able to adapt with current changes in general practice.\\nCasual awards and hours negotiable depending on experience.\\n\",\"94\":\"Banyo Village Medical Centre\",\"93\":[\"75039\"],\"97\":\"4500\",\"98\":\"qld\",\"95\":\"Shop 1 / 299 St Vincents Road\",\"96\":\"Cashmere\"}}',NULL,NULL,NULL,'2021-03-18 12:15:58','2021-03-18 12:15:58','5f32de7b-dc61-4ce9-bc6a-a0826cb8b905'),(144057,144045,1,NULL,109033,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"109033\",\"title\":\"Practice Nurse Position Banyo Village Medical Centre\",\"slug\":\"practice-nurse-position-banyo-village-medical-centre\",\"postDate\":null,\"expiryDate\":1622383200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"drtireshni@banyovillagemc.com.au\",\"100\":\"Tireshni Prasad\",\"70\":\"0417645930\",\"99\":\"Banyo Village Medical Centre is a GP owned medical practice who are looking for an experienced general practice nurse to join their team.\\nAt least 2 years general practice experience required, must be able to manage the treatment room, vaccination ordering/cold chain management, ordering supplies and working closely with PHN to achieve practice goals. Must possess good interpersonal skills, be able to work as a team member and be progressive and able to adapt with current changes in general practice.\\nCasual awards and hours negotiable depending on experience.\\n\",\"94\":\"Banyo Village Medical Centre\",\"93\":[\"75039\"],\"97\":\"4500\",\"98\":\"qld\",\"95\":\"Shop 1 / 299 St Vincents Road\",\"96\":\"Cashmere\"}}',NULL,NULL,NULL,'2021-03-18 12:16:58','2021-03-18 12:16:58','df689576-b01b-4be4-81cc-e928b66d583e'),(144058,144045,1,NULL,109033,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"109033\",\"title\":\"Practice Nurse Position Banyo Village Medical Centre\",\"slug\":\"practice-nurse-position-banyo-village-medical-centre\",\"postDate\":null,\"expiryDate\":1622383200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"drtireshni@banyovillagemc.com.au\",\"100\":\"Tireshni Prasad\",\"70\":\"0417645930\",\"99\":\"Banyo Village Medical Centre is a GP owned medical practice who are looking for an experienced general practice nurse to join their team.\\nAt least 2 years general practice experience required, must be able to manage the treatment room, vaccination ordering/cold chain management, ordering supplies and working closely with PHN to achieve practice goals. Must possess good interpersonal skills, be able to work as a team member and be progressive and able to adapt with current changes in general practice.\\nCasual awards and hours negotiable depending on experience.\\n\",\"94\":\"Banyo Village Medical Centre\",\"93\":[\"75039\"],\"97\":\"4500\",\"98\":\"qld\",\"95\":\"Shop 1 / 299 St Vincents Road\",\"96\":\"Cashmere\"}}',NULL,NULL,NULL,'2021-03-18 12:16:59','2021-03-18 12:16:59','10a68fb5-e69f-4eab-b59a-b2546409c45f'),(144080,144079,1,NULL,144061,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":144061,\"title\":\"Childhood Overweight and Obesity Project ECHO Series\",\"slug\":\"childhood-overweight-and-obesity-project-echo-series\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://hw.qld.gov.au/hub/project-echo/\",\"71\":\"echo@hw.qld.gov.au\",\"70\":\"0448465818\",\"67\":\"Childhood Overweight and Obesity affects one in four Queensland children and is associated with poor long-term health, emotional and social outcomes. It often affects whole families, and primary healthcare providers are the clinicians best able to deliver holistic care for the entire family. Treatment of Childhood Overweight and Obesity can be safely delivered in primary care with specialist support. \\n \\nProject ECHO® is an interactive hub and spoke knowledge sharing model, with a focus on peer-to-peer learning and mentoring, collaborative problem solving and teaching. Via an online platform ECHO® opens the channels for participants in rural and remote locations to evidence-based learnings and knowledge from a panel of topic experts and multi-disciplinary peers. Each week participants log in to a session which consists of a short presentation from a panel expert, question time. A case study presentation from a participant followed by an interactive discussion led by the panel facilitator. \\n\\nSessions are 1 hour in length and run for 7 consecutive weeks\\n\\nPanel: \\tGeneral Paediatrician, Paediatric dietitian, Paediatric psychologist and guest presenters. \\n\\nRegister here: https://hw.qld.gov.au/hub/project-echo/#registration \",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Health and Wellbeing Queensland\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Childhood Overweight and Obesity Project ECHO Series - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Childhood Overweight and Obesity Project ECHO Series - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-19 01:44:24','2021-03-19 01:44:24','87d0e091-036b-4328-9960-ed9f7d045955'),(144083,144082,1,NULL,144061,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":144061,\"title\":\"Childhood Overweight and Obesity Project ECHO Series\",\"slug\":\"childhood-overweight-and-obesity-project-echo-series-1\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://hw.qld.gov.au/hub/project-echo/\",\"71\":\"echo@hw.qld.gov.au\",\"70\":\"0448465818\",\"67\":\"Childhood Overweight and Obesity affects one in four Queensland children and is associated with poor long-term health, emotional and social outcomes. It often affects whole families, and primary healthcare providers are the clinicians best able to deliver holistic care for the entire family. Treatment of Childhood Overweight and Obesity can be safely delivered in primary care with specialist support. \\n \\nProject ECHO® is an interactive hub and spoke knowledge sharing model, with a focus on peer-to-peer learning and mentoring, collaborative problem solving and teaching. Via an online platform ECHO® opens the channels for participants in rural and remote locations to evidence-based learnings and knowledge from a panel of topic experts and multi-disciplinary peers. Each week participants log in to a session which consists of a short presentation from a panel expert, question time. A case study presentation from a participant followed by an interactive discussion led by the panel facilitator. \\n\\nSessions are 1 hour in length and run for 7 consecutive weeks\\n\\nPanel: \\tGeneral Paediatrician, Paediatric dietitian, Paediatric psychologist and guest presenters. \\n\\nRegister here: https://hw.qld.gov.au/hub/project-echo/#registration \",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Health and Wellbeing Queensland\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Childhood Overweight and Obesity Project ECHO Series - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Childhood Overweight and Obesity Project ECHO Series - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-19 01:44:25','2021-03-19 01:44:25','1d0b1a6e-f538-40ee-aeeb-08d19035543d'),(144223,NULL,1,NULL,104753,NULL,'pending','',NULL,'{\"typeId\":\"19\",\"authorId\":\"104753\",\"title\":\"Practice Nurse\",\"slug\":\"practice-nurse\",\"postDate\":1613546640,\"expiryDate\":1616335200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"manager@gasworksmedical.com.au\",\"100\":\"Allison Stanton\",\"70\":\"07 3852 4299\",\"99\":\"<p>Gasworks Medical Practice is a GP owned, well established family general practice.<br /><br />Gasworks Medical Practice takes pride in offering the highest standard of medical care to patients whilst offering a friendly, accessible and professional service. We are a private billing practice, located in the heart of Newstead.<br /><br /> We now require an exceptional and experience Registered Nurse to join our team and to help meet the demand of the ever-increasing patient numbers at our newly renovated practice!<br /><br /> <strong>The ideal candidate would be seeing themselves as long term employee of the practice.<br /><br /> </strong>Gasworks Medical Practice aims to provide a high quality family care within a modern and well managed fully equipped treatment room facility.<br /><br /> <strong>You are required to provide quality care to patients through:</strong></p><ul><li>all aspect of childhood immunisations</li><li>travel vaccinations</li><li>immunisation catch ups</li><li>ECG\'s and Spirometry</li><li>wound care/dressings</li><li>assisting doctors with minor surgical procedures</li><li>daily co-ordination of the treatment room, stock control and medical equipment maintenance</li><li>implementing and practicing infection control</li><li>identifying and contributing to the development of our patient educational needs</li><li>chronic disease management including care plans and health assessments</li></ul>\\n<p><strong>Essential Criteria:</strong></p><ul><li>current unrestricted Nurses Registration with AHPRA</li><li>minimum 2 years’ experience as Practice Nurse </li><li>highly organised with excellent time management skills</li><li>ability to work both independently and as part of a team</li><li>excellent interpersonal and communication skills</li><li>caring and collaborative approach to patient care</li><li>proven multi-tasking, problem solving and time management skills</li></ul>\",\"94\":\"Gasworks Medical Practice\",\"93\":[\"75039\"],\"97\":\"4006\",\"98\":\"qld\",\"95\":\"Skyring Terrrace\",\"96\":\"newstead\"}}',NULL,NULL,NULL,'2021-03-22 04:54:17','2021-03-22 04:54:17','afc1a77c-6e0d-45c6-abaa-26cd1a2caacd'),(144227,144226,1,NULL,144225,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":144225,\"title\":\"Clinical Registered Nurse\",\"slug\":\"clinical-registered-nurse\",\"postDate\":null,\"expiryDate\":1618495200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"HR@sonichealthplus.com.au\",\"100\":\"Emma Walsh\",\"70\":\"07 3058 8311\",\"99\":\"About the business \\n\\nSonic Nurse Connect is part of Sonic Clinical Services (SCS), the primary care division of Sonic Healthcare – one of Australia\'s largest Healthcare companies. At Sonic Nurse Connect, our focus is the design &amp; delivery of community-based healthcare services to support a better patient journey &amp; positive health outcomes for those with acute or chronic, complex health conditions.\\nAbout the Role\\n\\nWe are seeking two suitably qualified Clinical Registered Nurses to work in Brisbane Metro, QLD on a Casual basis. You will be providing community healthcare services including specialty nursing skills such as IV Medication administration, patient education and support. \\n\\nCandidate Requirements\\nThe role requires two experienced Registered Nurses who are motivated, shows initiative, flexible, and able to work independently. More specifically, you will have the following essential criteria; \\n•\\tAHPRA Registration (Registered Nurse) with no limitations, restrictions or notations\\n•\\tMinimum of 5 years acute clinical care experience (post-registration)\\n•\\tDrivers Licence (C Class)\\n•\\tCurrent National Police Clearance (or ability to obtain)\\n•\\tWell-developed computer skills including proficient experience in MS Office suite\\n•\\tExperience in cannulation, venepuncture, infusion skills, as well as community nursing assessment and care planning skills\\n•\\tProficient clinical assessment skills\\n•\\tDemonstrated time management and problem solving skills\\n•\\tStrong customer focus and quality service orientation\\n•\\tAbility to exercise good judgement and discretion- including but not limited to confidential materials and matters.\\n•\\tFlexibility in being able to work autonomously and participate in a remote team environment\\n\\nThe following criteria is desirable; \\n•\\tExperience in phlebotomy\\n\\nWhy Join Us?\\n•\\tCompetitive Casual hourly rate\\n•\\tTo be part of one of Australia\'s largest healthcare providers and work within a National infrastructure\\n•\\tCasual work, with flexible work hours\\n•\\tThe opportunity to work independently and remotely.\\n\\nTo Apply: Please apply directly through our website: https://shp.taleo.net/careersection/ext/jobdetail.ftl?job=AUS00000Q&amp;tz=GMT%2B10%3A00&amp;tzname=Australia%2FBrisbane \\n\\nShort listing for this position will commence immediately, however, we reserve the right to close this position earlier than stated. Only short-listed candidates will be contacted.\",\"94\":\"Sonic Nurse Connect\",\"93\":[\"128049\"],\"97\":\"4000\",\"98\":\"qld\",\"95\":\"5/410 Ann Street\",\"96\":\"Brisbane\"}}',NULL,NULL,NULL,'2021-03-22 05:42:01','2021-03-22 05:42:01','b2466342-ec11-462c-ae2a-a1df6a1149d5'),(144230,144229,1,NULL,144225,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":144225,\"title\":\"Clinical Registered Nurse\",\"slug\":\"clinical-registered-nurse-1\",\"postDate\":null,\"expiryDate\":1618495200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"HR@sonichealthplus.com.au\",\"100\":\"Emma Walsh\",\"70\":\"07 3058 8311\",\"99\":\"About the business \\n\\nSonic Nurse Connect is part of Sonic Clinical Services (SCS), the primary care division of Sonic Healthcare – one of Australia\'s largest Healthcare companies. At Sonic Nurse Connect, our focus is the design &amp; delivery of community-based healthcare services to support a better patient journey &amp; positive health outcomes for those with acute or chronic, complex health conditions.\\nAbout the Role\\n\\nWe are seeking two suitably qualified Clinical Registered Nurses to work in Brisbane Metro, QLD on a Casual basis. You will be providing community healthcare services including specialty nursing skills such as IV Medication administration, patient education and support. \\n\\nCandidate Requirements\\nThe role requires two experienced Registered Nurses who are motivated, shows initiative, flexible, and able to work independently. More specifically, you will have the following essential criteria; \\n•\\tAHPRA Registration (Registered Nurse) with no limitations, restrictions or notations\\n•\\tMinimum of 5 years acute clinical care experience (post-registration)\\n•\\tDrivers Licence (C Class)\\n•\\tCurrent National Police Clearance (or ability to obtain)\\n•\\tWell-developed computer skills including proficient experience in MS Office suite\\n•\\tExperience in cannulation, venepuncture, infusion skills, as well as community nursing assessment and care planning skills\\n•\\tProficient clinical assessment skills\\n•\\tDemonstrated time management and problem solving skills\\n•\\tStrong customer focus and quality service orientation\\n•\\tAbility to exercise good judgement and discretion- including but not limited to confidential materials and matters.\\n•\\tFlexibility in being able to work autonomously and participate in a remote team environment\\n\\nThe following criteria is desirable; \\n•\\tExperience in phlebotomy\\n\\nWhy Join Us?\\n•\\tCompetitive Casual hourly rate\\n•\\tTo be part of one of Australia\'s largest healthcare providers and work within a National infrastructure\\n•\\tCasual work, with flexible work hours\\n•\\tThe opportunity to work independently and remotely.\\n\\nTo Apply: Please apply directly through our website: https://shp.taleo.net/careersection/ext/jobdetail.ftl?job=AUS00000Q&amp;tz=GMT%2B10%3A00&amp;tzname=Australia%2FBrisbane \\n\\nShort listing for this position will commence immediately, however, we reserve the right to close this position earlier than stated. Only short-listed candidates will be contacted.\",\"94\":\"Sonic Nurse Connect\",\"93\":[\"128049\"],\"97\":\"4000\",\"98\":\"qld\",\"95\":\"5/410 Ann Street\",\"96\":\"Brisbane\"}}',NULL,NULL,NULL,'2021-03-22 05:42:02','2021-03-22 05:42:02','9b20b230-7aeb-43ad-b935-b4aee2143b28'),(144234,NULL,1,NULL,121977,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":121977,\"title\":\"Medicinal Cannabis: Keeping an open mind\",\"slug\":\"medicinal-cannabis-keeping-an-open-mind\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Webinar: https://l.facebook.com/l.php?u=https%3A%2F%2Fzurl.co%2FqmVk%3Ffbclid%3DIwAR23ZKBBNfCi3XuU6v5JYIaDGQwo5wbGJBOXkyVyhVUepZbPyI4vSDsjcLY&h=AT1ejI6wTP0nxgiGKnQzZ_DkzLTKsQhgDAFf5vq8YySBV3ZJCORp2OJYlHFFP8ppepZnFqxFNgQY31Q-_XxTUNkNL23mFgsOXkHs4hgjEvFqmIA62C5ULUp5T5g1uiK5Wb9-XA\",\"71\":\"info@littlegreenpharma.com\",\"70\":\"1300 118 840\",\"67\":\"Are your patients asking about medicinal cannabis as a treatment option? Would you like to learn more about medicinal cannabis prescribing in 2021?\\n\\nThe evening will cover:\\n- Medicinal Cannabis – overview &amp; evidence\\n- Eligibility &amp; prescribing process\\n- Patient case studies\\n- Q&amp;A\\n\\nPresented by General Practitioner\\nDr. Tamara Nation\\nDr Tamara Nation, Melbourne GP, has undertaken extensive training in cannabinoid medicine both nationally and internationally and is a member of the Society of Cannabis Clinicians. She was an early adopter of medicinal cannabis therapy for patients in Australia. This has enabled her to provide experienced and considered care for patients seeking medicinal cannabis for a range of illnesses.\\n\\nCo-presenter: Barb Fullerton\\nBarb is the National Education Manager of Little Green Pharma, Australia’s first producer and grower of medicinal cannabis. 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Would you like to learn more about medicinal cannabis prescribing in 2021?\\n\\nThe evening will cover:\\n- Medicinal Cannabis – overview &amp; evidence\\n- Eligibility &amp; prescribing process\\n- Patient case studies\\n- Q&amp;A\\n\\nPresented by General Practitioner\\nDr. Tamara Nation\\nDr Tamara Nation, Melbourne GP, has undertaken extensive training in cannabinoid medicine both nationally and internationally and is a member of the Society of Cannabis Clinicians. She was an early adopter of medicinal cannabis therapy for patients in Australia. This has enabled her to provide experienced and considered care for patients seeking medicinal cannabis for a range of illnesses.\\n\\nCo-presenter: Barb Fullerton\\nBarb is the National Education Manager of Little Green Pharma, Australia’s first producer and grower of medicinal cannabis. 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Would you like to learn more about medicinal cannabis prescribing in 2021?\\n\\nThe evening will cover:\\n- Medicinal Cannabis – overview &amp; evidence\\n- Eligibility &amp; prescribing process\\n- Patient case studies\\n- Q&amp;A\\n\\nPresented by General Practitioner\\nDr. Tamara Nation\\nDr Tamara Nation, Melbourne GP, has undertaken extensive training in cannabinoid medicine both nationally and internationally and is a member of the Society of Cannabis Clinicians. She was an early adopter of medicinal cannabis therapy for patients in Australia. This has enabled her to provide experienced and considered care for patients seeking medicinal cannabis for a range of illnesses.\\n\\nCo-presenter: Barb Fullerton\\nBarb is the National Education Manager of Little Green Pharma, Australia’s first producer and grower of medicinal cannabis. Barb will give an overview of the Australian medical cannabis industry, specifically the value of locally sourced and produced medicines.\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Little Green Pharma\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Medicinal Cannabis: Keeping an open mind - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Medicinal Cannabis: Keeping an open mind - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-22 06:15:51','2021-03-22 06:15:51','e4b1d6cf-c82d-447a-9a67-ed45104796cd'),(144284,144283,1,NULL,101810,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":101810,\"title\":\"Medical Receptionist At Sunshine Skin Clinic, Taigum\",\"slug\":\"medical-receptionist-at-sunshine-skin-clinic-taigum\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"management@sunshineskinclinic.com\",\"100\":\"Dr Ning Zhu\",\"70\":\"07 3177 1080\",\"99\":\"Sunshine Skin Clinic Taigum is looking for an experienced medical receptionist. We are looking for someone who excels with customer-service to join our team. \\n\\nThe following are required skills and experiences: \\n- Minimum of two years of experience in general practice/skin cancer clinic \\n- Experienced with Medical Software\\n- Excellent Communication skills\\n- Good time management \\n- Reliable and flexible\\n\\n\\nThe position will be casual with the opportunity to become permanent. Currently, the hours will be as follows:\\n- Three days per week with one Friday and Saturday added per month\\n\\nIf you want to join a warm, supportive team in a busy surgery, please apply with your cover letter and resume to management at management@sunshineskinclinic.com.au. \\n\",\"94\":\"Sunshine Skin Clinic\",\"93\":[\"75035\"],\"97\":\"4018\",\"98\":\"qld\",\"95\":\"Shop 20/217 Beams Road, Taigum Square Shopping Centre\",\"96\":\"Taigum\"}}',NULL,NULL,NULL,'2021-03-22 13:24:35','2021-03-22 13:24:35','a929b0da-f5ff-4a66-8476-074b2518a69e'),(144286,144283,1,NULL,101810,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"101810\",\"title\":\"Medical Receptionist At Sunshine Skin Clinic, Taigum\",\"slug\":\"medical-receptionist-at-sunshine-skin-clinic-taigum\",\"postDate\":null,\"expiryDate\":1616421600,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"management@sunshineskinclinic.com\",\"100\":\"Wendy Hall\",\"70\":\"07 3177 1080\",\"99\":\"Sunshine Skin Clinic Taigum is looking for an experienced medical receptionist. We are looking for someone who excels with customer-service to join our team. \\n\\nThe following are required skills and experiences: \\n- Minimum of two years of experience in general practice/skin cancer clinic \\n- Experienced with Medical Software\\n- Excellent Communication skills\\n- Good time management \\n- Reliable and flexible\\n\\n\\nThe position will be casual with the opportunity to become permanent. Currently, the hours will be as follows:\\n- Three days per week with one Friday and Saturday added per month\\n\\nIf you want to join a warm, supportive team in a busy surgery, please apply with your cover letter and resume to management at management@sunshineskinclinic.com.au. \\n\",\"94\":\"Sunshine Skin Clinic\",\"93\":[\"75035\"],\"97\":\"4018\",\"98\":\"qld\",\"95\":\"Shop 20/217 Beams Road, Taigum Square Shopping Centre\",\"96\":\"Taigum\"}}',NULL,NULL,NULL,'2021-03-22 23:42:54','2021-03-22 23:42:54','09720347-9d56-44cf-80db-b844c25bfa0f'),(144287,144283,1,NULL,101810,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"101810\",\"title\":\"Medical Receptionist At Sunshine Skin Clinic, Taigum\",\"slug\":\"medical-receptionist-at-sunshine-skin-clinic-taigum\",\"postDate\":null,\"expiryDate\":1616421600,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"management@sunshineskinclinic.com\",\"100\":\"Wendy Hall\",\"70\":\"07 3177 1080\",\"99\":\"Sunshine Skin Clinic Taigum is looking for an experienced medical receptionist. We are looking for someone who excels with customer-service to join our team. \\n\\nThe following are required skills and experiences: \\n- Minimum of two years of experience in general practice/skin cancer clinic \\n- Experienced with Medical Software\\n- Excellent Communication skills\\n- Good time management \\n- Reliable and flexible\\n\\n\\nThe position will be casual with the opportunity to become permanent. Currently, the hours will be as follows:\\n- Three days per week with one Friday and Saturday added per month\\n\\nIf you want to join a warm, supportive team in a busy surgery, please apply with your cover letter and resume to management at management@sunshineskinclinic.com.au. \\n\",\"94\":\"Sunshine Skin Clinic\",\"93\":[\"75035\"],\"97\":\"4018\",\"98\":\"qld\",\"95\":\"Shop 20/217 Beams Road, Taigum Square Shopping Centre\",\"96\":\"Taigum\"}}',NULL,NULL,NULL,'2021-03-22 23:42:56','2021-03-22 23:42:56','4f701786-fbf4-453e-ae36-ef62610c65d7'),(144292,144291,1,NULL,114563,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":114563,\"title\":\"ASSESSMENT AND MANAGEMENT OF UPPER LIMB PAIN\",\"slug\":\"assessment-and-management-of-upper-limb-pain\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"View Hotel, Kingsford Smith Drive & Hunt St, Hamilton, Brisbane\",\"71\":\"aamm.cert@gmail.com\",\"70\":\"0475 091 625\",\"67\":\"A learning module for doctors wanting to boost their skills and confidence with patients suffering from painful upper limb disorders \\nLearn how to:\\n•\\tSharpen your diagnostic skills with more focused history taking\\n•\\tRefine your physical examination skills and make sense of your findings\\n•\\tTarget and interpret upper limb investigations. \\n•\\tMake a specific diagnosis leading to effective treatment. \\nConditions include rotator cuff disorders, osteoarthritis, capsulitis, epicondylalgia, nerve entrapments and tenosynovitis\\n•\\tDo joint and bursa injections in your office\\n•\\tPrescribe appropriate exercises and medications\\n\\nTUTORS: \\tDr Michael Yelland – GP &amp; Musculoskeletal Medicine Practitioner, Arana Hills, and Associate Professor, School of Medicine, Griffith University\\t\\n\\t\\t\\tDr Scott Masters – GP &amp; Musculoskeletal Medicine Practitioner, Caloundra\\n\\t\\t\\tDr Neil Hearnden - GP &amp; Musculoskeletal Medicine Practitioner, Arana Hills\\n\\t\\t\\tDr Tore Eivers - GP &amp; Musculoskeletal Medicine Practitioner, Capalaba, Brisbane\\nMODULE COST:\\tGPs/Specialists - $690; AAMM members- $590; Registrars- $490; Med students &amp; repeaters- $390\\nCONTACT: \\tVisit https://aamm.org.au/courses-conference/ for further details and to register or contact Kim Ramillon at aamm.cert@gmail.com or phone 0475 091 625\\nThis module is an RACGP CPD Accredited Activity (Activity Number: 184224) and has been allocated 40 CPD program points in the 2020-2022 triennium. This activity is accredited with ACRRM (Activity Number 19000) and is eligible for 8 Educational Activity Hours and 7 Performance Review Hours. \\n\\nThe upper limb pain module is the third of four modules being offered by the Australian Association of Musculoskeletal Medicine leading to the award of the ‘Certificate in Musculoskeletal Medicine’. These modules offered in a repeating annual cycle in Brisbane and Adelaide, cover the assessment and management of pain and disability in the (i) low back, (ii) neck and upper back, (iii) upper limbs and (iv) lower limbs. The modules can be taken independently and in any order, but all four modules must be successfully completed to be awarded the certificate. \",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Australian Association of Musculoskeletal Medicine\",\"72\":\"within\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"ASSESSMENT AND MANAGEMENT OF UPPER LIMB PAIN - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"ASSESSMENT AND MANAGEMENT OF UPPER LIMB PAIN - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-23 01:54:25','2021-03-23 01:54:25','8d992ae9-3c99-4f1f-baf2-c5ac8d6106a6'),(144303,144302,1,2212,144297,NULL,'pending','',NULL,'{\"typeId\":\"19\",\"authorId\":\"144297\",\"title\":\"Practice Manager\",\"slug\":\"practice-manager\",\"postDate\":1616471940,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"jemma@australiandoctors.com.au\",\"100\":\"Jemma McDougall\",\"70\":\"0406 186 696\",\"99\":\"<p>The Family Practice Medical Centres have proudly owned and operated Medical Centres in Brisbane for 20 years. We are an Australian Family Business with Medical Centres throughout Queensland and into New South Wales.</p>\\n<p>We are seeking an experienced Practice Manager to join our Kallangur Medical Centre, on a full-time basis initially for 12 months (approximately 38 hours per week with some flexibility in hours required). You will play a crucial role not only in managing the day-to-day operations of the Medical Centre, but also in liaising with our team to grow the clinic.</p>\\n<p>Reporting directly to our Management team, your responsibilities will include the following:<br />- The overall management of the practice, ensuring it operates smoothly each day.<br />- Coordinating / liaising with doctors.<br />- Keeping the senior management team fully informed of any events, including computer problems, doctor queries, patient complaints and more.<br />- Maintaining staff rosters<br />- Managing the financials of the Medical Centre including end of month reports, patient billings and cash collections<br />- Management of reception and nursing staff.<br />- Management of patient assistance and communication.<br />- Representing the ‘Face’ of the surgery and managing front of house customer service.</p>\\n\\n\\n\\n\\n\\n\\n\\n\\n<p><strong>Candidate Requirements</strong></p>\\n<p>Ideally an existing Practice Manager, otherwise will have 3+ years\' similar experience within the medical industry. Experience in leading teams, as well as excellent interpersonal and communication skills are essential. Experience using Pracsoft and Medical Director is not essential, but it is desirable. A comprehensive induction and orientation will take place with all new employees.</p>\\n<p><strong>Further Skills And Attributes Required For The Role</strong></p>\\n<p>- Ability to lead, motivate and manage staff to achieve desired business outcomes.<br />- Good computer and problem-solving skills.<br />- A strong commitment to doctor and customer service.<br />- Strong conflict resolution skills.</p>\\n\\n\\n\\n<p><strong>Why Join Us?</strong></p>\\n<p>- Work with a Family Business which has been established for 20 years.<br />- Continual development.<br />- Free health vaccinations.<br />- Employee Assistance Programs are available.</p>\\n\\n\\n\\n<p><strong>More Information</strong></p>\\n<p>The Family Practice Medical Centres definitely have close team networks and we are here to support each other. We are an Equal Opportunity Employer that values and encourages social and cultural diversity and we encourage Aboriginal &amp; Torres Strait Islander people to apply.</p>\\n<p>As part of our pre-employment process, the successful candidate must provide a National Police Clearance conducted within the last 3 months.</p>\",\"94\":\"The Family Practice at Kallangur\",\"93\":[\"108528\"],\"97\":\"4503\",\"98\":\"qld\",\"95\":\"1380 Anzac Avenue\",\"96\":\"Kallangur\"}}',NULL,NULL,NULL,'2021-03-23 04:17:20','2021-03-23 04:17:20','141e871d-9b7c-482f-8a9b-8d839e92f6e7'),(144308,NULL,1,NULL,124917,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":124917,\"title\":\"Australasian Stroke Academy Update on Stroke Prevention, Intervention and Survival\",\"slug\":\"australasian-stroke-academy-update-on-stroke-prevention-intervention-and-survival\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://us02web.zoom.us/webinar/register/5016162074460/WN_6WEzBb5UQgmiZYEZ8DEoCQ\",\"71\":\"kristen@communedigital.co\",\"70\":\"0428080715\",\"67\":\"Join the Australasian Stroke Academy with President A/Prof Andrew Wong and a faculty of national and international leaders for a critical update in stroke prevention and management – covering best-practice first-response, shared care optimisation, treatment and referral pathways with a live, interactive panel discussion. \\n\\nThis masterclass will be hosted and presented by;\\n\\nA/Prof Andrew Wong \\nPresident, Australasian Stroke Academy, \\nDirector of Neurology and Stroke, Royal Brisbane and Women’s Hospital QLD \\n\\nProfessor Hans-Christoph Diener\\nDirector, Department of Neuroepidemiology, University Duisberg-Essen, Germany \\n\\nDr Lauren Sanders\\nStroke Neurologist, St Vincent’s Hospital &amp; University of Melbourne VIC\\n\\nA/Prof Sonny Palmer \\nCardiologist, St Vincent’s Hospital, Melbourne VIC\\n\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Inside Practice\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Australasian Stroke Academy Update on Stroke Prevention, Intervention and Survival - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Australasian Stroke Academy Update on Stroke Prevention, Intervention and Survival - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-23 04:27:25','2021-03-23 04:27:25','ee90da03-0173-4340-9939-7b61e73612a5'),(144343,144342,1,NULL,144290,NULL,'pending',NULL,NULL,'{\"typeId\":\"27\",\"authorId\":144290,\"title\":\"Is Telehealth the key?\",\"slug\":\"is-telehealth-the-key\",\"postDate\":null,\"expiryDate\":1622728800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"128\":\"University of Newcastle/University of New England\",\"124\":\"Are you a GP?\\nDo you want to help inform future practice with your experiences?\\n\\nIf you answered yes to the above, you’re the perfect candidate for our study! \\n\\nA team of 4th year  medical students from the University of Newcastle and University of New England are conducting research about Telehealth and chronic disease management (CDM), under the supervision of Dr. Anna Rose. We are looking into the impact and role of Telehealth in General Practice, and want to hear about GPs’ experiences, thoughts, and opinions of telehealth with regards to CDM. \\n\\nThe project involves a 15 minute survey to be completed by General Practitioners (GPs). There is also the option of participating in a 30 minute interview. \\n\\nClick on the link below to learn more about the project and get started. https://redcap.link/gp-telehealth-survey\\n\\nMore information about this research study is available in the Participant Information Statement available here: http://bit.ly/2NOp13O\\n\\nFeel free to share this post with other GPs who may be interested. \\n\\nThis project has been approved by the University’s Human Research Ethics Committee, Approval No. H-2020-0320.\",\"125\":\"https://redcap.link/gp-telehealth-survey\"}}',NULL,NULL,NULL,'2021-03-23 05:08:53','2021-03-23 05:08:53','937131af-f718-4bea-9f6a-0d7d5c82ae8a'),(144350,144349,1,NULL,116055,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":116055,\"title\":\"Redcliffe Medical Clinic - GP\",\"slug\":\"redcliffe-medical-clinic-gp\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"practicemanager@marendymedical.com.au\",\"100\":\"Amanda Hunt\",\"70\":\"07 3284 0788\",\"99\":\"Full-time/Part-time position available within a Privately owned clinic situated in a beautiful seaside location.\\nWe require the applicant to be Vocationally registered and prepared to provide quality care. The clinic prides itself on the Quality of care and not the Quantity.\\nThe Practice is Accredited, Computerised, Mixed Billing and has the support of an RN, Practice Manager and Admin team that are all extremely friendly and helpful providing the new Team Member with full support.\\nRemuneration is percentage based and negotiable with the Principal Doctor.\\nThe Premises has been recently expanded and refurbished. Each Doctor has their own consulting room.\\nWe have a weekly visiting Podiatrist within the clinic and numerous other Allied Health Providers close by.\\nThe clinic is situated in close proximity to the Redcliffe Hospital and within the area is also a Private Hospital and many Specialists.\\nRedcliffe is a beautiful area with a family orientated Community. Local services include Public Transport (Bus and Rail) Public and Private Schools and Local Restaurants serving Award winning cuisine.\\nSituated in close proximity to Brisbane CBD, Gold &amp; Sunshine coasts makes Redcliffe the perfect location.\\nRedcliffe Medical Clinic is Doctor owned and operated. We recognize the importance of family and supporting a family-friendly working environment and roster is important to us. Providing flexibility produces a positive working environment.\\nWe look forward to hearing from anyone wishing to improve their lifestyle.\\n\\nContact details:\\nAmanda Hunt PH 07 3284 0788\\nEmail: practicemanager@marendymedical.com.au\\n\",\"94\":\"Redcliffe Medical Clinic\",\"93\":[\"65423\"],\"97\":\"4020\",\"98\":\"qld\",\"95\":\"2/137 Sutton Street\",\"96\":\"Redcliffe\"}}',NULL,NULL,NULL,'2021-03-23 06:15:26','2021-03-23 06:15:26','2248fcf8-9a5d-4b89-b51f-ed134549ae53'),(144491,144490,1,NULL,99830,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":99830,\"title\":\"Is Influenza Gone for Good? (webinar)\",\"slug\":\"is-influenza-gone-for-good-webinar\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://accessiq.com.au/enrol/course/2854\",\"71\":\"info@accessiq.com.au\",\"70\":\"1300 001 228\",\"67\":\"A summary of the unique year that was 2020, the impact of COVID-19 on the 2020 influenza season &amp; expectations for 2021.\\n \\nAgenda:\\n- Why is influenza still important for my patients?\\n- The importance of seasonal vaccination\\n- Unprecedented influenza season of 2020 &amp; the risk of a potential ‘rebound’ in 2021\\n- 2021 influenza vaccine updates &amp; getting vaccinated in a COVID-19 environment\\n- Q&amp;A\\n \\nSpeaker:\\n- Dr Chris Barker, PHD in Vaccine Immunology (Medical Science Liaison, Sanofi Pasteur)\\n\\nPlease note, registration and access to the Zoom virtual meeting is required in advance of the event.\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"accessIQ\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Is Influenza Gone for Good? (webinar) - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Is Influenza Gone for Good? (webinar) - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-24 03:39:50','2021-03-24 03:39:50','365e1b08-1adf-4930-b772-63ded5ef72a7'),(144496,144495,1,NULL,144494,NULL,'pending',NULL,NULL,'{\"typeId\":\"27\",\"authorId\":144494,\"title\":\"Research interviews: telehealth care delivery for hepatitis C treatment in Australia\",\"slug\":\"research-interviews-telehealth-care-delivery-for-hepatitis-c-treatment-in-australia\",\"postDate\":null,\"expiryDate\":1624975200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"128\":\"La Trobe University\",\"124\":\"Researchers at La Trobe University are seeking to interview healthcare practitioners who have delivered telehealth (phone and/or video conferencing) for hepatitis C treatment during COVID-19. Participation involves an audio-recorded one-hour interview, over phone or video conference. The study will support the hepatitis C sector to optimise the use of telehealth. \\n\\nWe are also seeking to interview consumers about their experiences, and they will be reimbursed $50 for their time and contribution to the research. Please pass on these details to others if you think they might want to participate. \\n\\nContact:\\nDr Frances Shaw\\nPhone: 0431 483 918\\nEmail: f.shaw@latrobe.edu.au\\n\",\"125\":\"https://drugsgenderandsexuality.org/2021/02/04/update-telehealth-for-hepatitis-c-treatment/\"}}',NULL,NULL,NULL,'2021-03-24 04:28:22','2021-03-24 04:28:22','05c2f9de-8385-465f-96a1-34efd9e3e670'),(144968,144967,1,NULL,98178,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":98178,\"title\":\"MEDICAL RECEPTIONIST OPPORTUNITY\",\"slug\":\"medical-receptionist-opportunity-1\",\"postDate\":null,\"expiryDate\":1619272800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"recruitment@anchormedical.com.au\",\"100\":\"Shabnam Ali\",\"70\":\"0437535501\",\"99\":\"Great opportunity for an experienced Medical Receptionist in Northside Brisbane. Part-time, Immediate Start.\\n\\nYour new company\\n\\nWe are looking for an experienced, motivated Medical Receptionist to join our team. This opportunity is working part-time approximately 3-4 days per week; working hours between 7.30-5.30pm (opening or closing). There is the potential for this to lead to a permanent part-time opportunity for the right candidate. Bring your flair and support to this leading general practice.\\n\\nYour new role\\n\\n•\\tYou will provide direct support to Doctors within the practice\\n•\\tProvide strong patient / customer service, both in person and via the telephone\\n•\\tCarry out all aspects of administration as needed\\n•\\tManage patient billings and bookings, organize and coordinate various tasks\\n•\\tMaintain office supplies and general duties\\n•\\tRespond to a variety of requests with a matter of urgency and confidentiality.\\n\\nWhat you will need to succeed\\n\\n•\\tExperience with the medical software program Best Practice (but not essential) Training can be provided\\n•\\tPrevious experience as a Medical Receptionist with a background working within general practice will be highly regarded\\n•\\tYou would have exceptional computer literacy, highly developed organizational skills and analytical skills\\n•\\tMaturity to handle a range of situations, time management and working as a team\\n•\\tMust show loyalty and a high level of confidentiality, are able to show initiative, have a meticulous and thorough nature.\\n•\\tHave outstanding verbal and written communication skills.\\n\\nWhat you will get in return\\nYou will be offered a generous hourly rate/salary and enjoy working in a dynamic and ever evolving environment. You will also have ambitious, like minded individuals supporting you along the way.\\n\",\"94\":\"Anchor Medical\",\"93\":[\"75035\"],\"97\":\"4035\",\"98\":\"qld\",\"95\":\"shop 12, 700 albany creek road\",\"96\":\"albany creek\"}}',NULL,NULL,NULL,'2021-03-25 01:19:16','2021-03-25 01:19:16','4306eda2-62a3-4c89-94a7-9b83d9b876bb'),(144971,144970,1,NULL,98178,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":98178,\"title\":\"PRACTICE NURSE OPPORTUNITY\",\"slug\":\"practice-nurse-opportunity\",\"postDate\":null,\"expiryDate\":1619704800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"recruitment@anchormedical.com.au\",\"100\":\"Shabnam Ali\",\"70\":\"0437535501\",\"99\":\"Our Medical Centre is a well established General Practice and we are seeking a Registered Nurse for our fully accredited surgery. This is a casual position. Hours are negotiable with flexibility to cover sick and holiday leave. \\nWe provide a friendly, positive and respectful work environment whilst offering patients of all ages a variety of services to help with the management of their wellbeing.\\nThe suitable candidate will need to have a professional, mature outlook with exceptional communication and administration skills. Your role will be to provide support to patients and doctors.\\nPractice Nurse requirements are:\\n•\\tAPRHA registration\\n•\\tBest Practice software experience is beneficial\\n•\\tMust be able to multi-task and be very organized\\n•\\tComputer and admin skills essential\\n•\\tAbility to order and monitor medical supplies\\n•\\tAbility to maintain and supervise Cold Chain management\\n•\\tExperience in general practice: 1 year (Preferred)\\n•\\tTriage of Patients \\n•\\tAssisting GP’s with minor procedures and treatment\\n•\\tPreforming wound care, dressings, removal of suture\\n•\\tBasic investigations including ECG’s\\n•\\tChronic disease management, identifying patient needs and conducting health assessments, recalls and reminders\\n•\\tOccupational health \\n•\\tEar syringing\\n•\\tImmunisations and management of vaccines and cold chain management\\n•\\tDaily co-ordinate of the treatment room, stock control, sterilization, general maintenance and care of medical instruments and equipment\\n\",\"94\":\"Anchor Medical\",\"93\":[\"75039\"],\"97\":\"4503\",\"98\":\"qld\",\"95\":\"Shop 8, 118 Old Gympie road\",\"96\":\"Kallangur\"}}',NULL,NULL,NULL,'2021-03-25 01:21:48','2021-03-25 01:21:48','be909a73-71a6-4c7b-a4fb-b2abb3d9ed3d'),(144974,144973,1,NULL,114030,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":114030,\"title\":\"RN at Clayfield needed\",\"slug\":\"rn-at-clayfield-needed\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"adatamwu@hotmail.com\",\"100\":\"Dr Ada Tam\",\"70\":\"0411594199\",\"99\":\"Experienced Registered Nurse wanted to work 2-3 days a week at Inner North Brisbane Clayfield\\n\\n\\nKey Selection Criteria:\\n\\n- Current AHPRA registration, Professional Indemnity, and CPR certificate\\n\\n- Minimum 2 years RN experience in General Practice\\n\\n- Computer literacy, familiarity with word processing\\n\\n- Excellent interpersonal and communication skills\\n\\n- Ability to work as a team as well as independently\\n\\n- Commitment to ongoing professional development\\n\\n- Possession of current driver’s license\\n\\n- Willingness to learn on the job and receive feedback\\n\\n- Patient-focused approach in service provision\\n\\n- Ability to prioritise and organise, and multi-task\\n\\n- Ability to communicate in Mandarin and Cantonese Chinese\\n\\n\\n\\nMajor Responsibilities:\\n\\n- Wound Care, do ECGs, Spirometry, assist doctor in procedures, care plans, and health assessments\\n\\n- Immunisations, giving medications, setting up for iron infusions\\n\\n- Ability to triage, monitor and maintain Cold Chain, Infection Control, sterilise instruments, stock control\\n\\n- get involved in practice accreditation process\\n\\n- Patient Recalls and Reminders, Patient Advocacy\\n\\n\\n\\nPlease email CV and any available reference letters to iemploy@hotmail.com\",\"94\":\"Clayfield Medical Centre\",\"93\":[\"75039\"],\"97\":\"4011\",\"98\":\"qld\",\"95\":\"533 Sandgate Road\",\"96\":\"Clayfield\"}}',NULL,NULL,NULL,'2021-03-25 02:00:29','2021-03-25 02:00:29','9bfab332-9fd2-48b1-86a8-8b790750e4c9'),(144979,144978,1,NULL,144977,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":144977,\"title\":\"Practice Manager\",\"slug\":\"practice-manager-1\",\"postDate\":null,\"expiryDate\":1619272800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"santo@betterlife.com.au\",\"100\":\"Santo Russo\",\"70\":\"0733535430\",\"99\":\"The Better Life Centre has provided a wide range of psychology and counselling services over the past 20 years. This centre has six consulting rooms catering for full-time, part-time, and casual clinicians. We have a full-time position of Practice Manager on offer. The position would be required to maintain and develop the already established protocols to facilitate best processes in this practice in cooperation with our current Practice Principal, Senior Receptionist and casual staff.\\n\\nEssential qualities include effective management of the overall administrative functioning of the Practice to:\\n•\\tEnsure the Practice is operating smoothly and efficiently\\n•\\tWork with the Principal with problem solving and proactive practice management\\n•\\tIdentify problems in a timely manner and provide solutions.\\n•\\tCreate and maintain open, honest communication with Principal and Clinicians keeping them informed of practice management issues\\n•\\tFacilitate timely and appropriate communication between all members of the team\\n•\\tUnderstand the Practice Policies and procedures and be able to analyse and critique these in consultation with the Practice Principal\\n•\\tImplement the policies and procedures across all areas of the Better Life Centre \\n•\\tAlign these policies and procedures with the best practice using guidelines of applicable government agencies (e.g. AHPRA; Medicare; and Primary Health Network) and professional bodies \\n•\\tDevelop efficient and effective processes and procedures, in consultation with Practice Principal and staff, to meet requirements of health authorities, staff and consultants, including the assessment and transition to cloud based IT platforms\\n•\\tPromote the services of Better Life Centre to appropriate stakeholders (e.g. Medical Centres, Paediatricians, Psychiatrists, Surgeons, School staff)\\n\",\"94\":\"Better Life Centre\",\"93\":[\"108528\"],\"97\":\"4031\",\"98\":\"qld\",\"95\":\"538 Gympie Rd\",\"96\":\"KEDRON\"}}',NULL,NULL,NULL,'2021-03-25 02:52:29','2021-03-25 02:52:29','f53bbe59-1a89-4fc4-8f4c-d6504440483d'),(145119,NULL,1,NULL,99830,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":99830,\"title\":\"Wound Management: Advanced Practice\",\"slug\":\"wound-management-advanced-practice\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Brisbane Airport Conference Centre  (2 Dryandra Rd BRISBANE AIRPORT QLD 4008)\",\"71\":\"courses@benchmarquegroup.com.au\",\"70\":\"1300855568\",\"67\":\"Wound Management: Advanced Practice aims to expand the knowledge and skills required in the assessment, management and prevention of wounds in a primary health care environment including community-based, educational, occupational and informal settings and in general practice. The program includes an and a half-day face-to face workshop, workplace observed practice, and an online assessment completed via accessIQ. On successful completion students will receive a nationally accredited statement of attainment for the unit HLTENN006 (Apply nursing practice in the primary health care setting).\\n \\nCost: $390 (inc. GST) \\n \\nBEFORE BOOKING A WORKSHOP: Please note, students need to complete Wound Management: Foundations and Principles program ($95 price included in total cost above) before being able to book this workshop.\\n \\nUpon successful completion of the Wound Management learning pathway, students should have the skills and knowledge to enable them to: \\n· Accurately identify wound types\\n· Apply appropriate wound assessment methods to clinical practice\\n· Identify chronic wound features and associated clinical features including interpretation of wound terminology\\n· Identify and perform appropriate wound cleansing and debridement methods\\n· Obtain a compliant wound swab culture using best practice methods\\n· Make informed appropriate choices of wound dressings based on accurate wound assessment\\n· Use appropriate documentation and report writing methods to provide patient education, and consistent and ongoing care.\\n \\nFor further information, please visit the Wound Management pathway page, or contact us: 1300 855 568 | courses@benchmarquegroup.com.au\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"The Benchmarque Group\",\"72\":\"within\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Wound Management: Advanced Practice - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Wound Management: Advanced Practice - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-26 01:00:14','2021-03-26 01:00:14','c027aae6-9390-4684-887b-253156751a21'),(145122,145121,1,NULL,99830,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":99830,\"title\":\"Wound Management: Advanced Practice\",\"slug\":\"wound-management-advanced-practice-1\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Brisbane Airport Conference Centre  (2 Dryandra Rd BRISBANE AIRPORT QLD 4008)\",\"71\":\"courses@benchmarquegroup.com.au\",\"70\":\"1300855568\",\"67\":\"Wound Management: Advanced Practice aims to expand the knowledge and skills required in the assessment, management and prevention of wounds in a primary health care environment including community-based, educational, occupational and informal settings and in general practice. The program includes an and a half-day face-to face workshop, workplace observed practice, and an online assessment completed via accessIQ. On successful completion students will receive a nationally accredited statement of attainment for the unit HLTENN006 (Apply nursing practice in the primary health care setting).\\n \\nCost: $390 (inc. GST) \\n \\nBEFORE BOOKING A WORKSHOP: Please note, students need to complete Wound Management: Foundations and Principles program ($95 price included in total cost above) before being able to book this workshop.\\n \\nUpon successful completion of the Wound Management learning pathway, students should have the skills and knowledge to enable them to: \\n· Accurately identify wound types\\n· Apply appropriate wound assessment methods to clinical practice\\n· Identify chronic wound features and associated clinical features including interpretation of wound terminology\\n· Identify and perform appropriate wound cleansing and debridement methods\\n· Obtain a compliant wound swab culture using best practice methods\\n· Make informed appropriate choices of wound dressings based on accurate wound assessment\\n· Use appropriate documentation and report writing methods to provide patient education, and consistent and ongoing care.\\n \\nFor further information, please visit the Wound Management pathway page, or contact us: 1300 855 568 | courses@benchmarquegroup.com.au\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"The Benchmarque Group\",\"72\":\"within\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Wound Management: Advanced Practice - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Wound Management: Advanced Practice - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-26 01:00:16','2021-03-26 01:00:16','6d7d21af-09d1-424d-a470-07a43bf63e30'),(145125,145124,1,NULL,99830,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":99830,\"title\":\"Fracture Management and Casting\",\"slug\":\"fracture-management-and-casting\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Brisbane Airport Conference Centre  (2 Dryandra Rd BRISBANE AIRPORT QLD 4008)\",\"71\":\"courses@benchmarquegroup.com.au\",\"70\":\"1300855568\",\"67\":\"Fracture Management and Casting aims to provide students with the skills and knowledge required to assist people with an orthopaedic condition to regain optimal functional and lifestyle. The program includes a one day face-to-face workshop, in-class activities assessed by a qualified assessor and online assessment completed via accessIQ. \\n \\nCost: $375 (inc. GST)\\n \\nThe face-to-face workshop involves lecture and practical workshop activities, including: \\n•\\tanatomy and physiology of the musculoskeletal system\\n•\\tfracture classification and categories\\n•\\tfracture and healing phases \\n•\\temergency fracture management\\n•\\tcomplications associated with orthopaedic trauma\\n•\\tsplinting, casting and immobilisation products and equipment \\n•\\timmobilsation casting and splinting techniques\\n•\\tprinciples of cast valving\\n•\\tpost-cast application management\\n•\\tprinciples of cast removal. \\n \\nFor further information, please visit the www.benchmarquegroup.com.au, or contact us: 1300 855 568 | courses@benchmarquegroup.com.au \\n\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"The Benchmarque Group\",\"72\":\"within\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Fracture Management and Casting - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Fracture Management and Casting - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-26 01:05:26','2021-03-26 01:05:26','1a07e2d9-c7ed-46bb-8313-ec8d360fd516'),(145512,145511,1,NULL,97391,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":97391,\"title\":\"Quality improvement focus:  Cardiovascular disease in primary care\",\"slug\":\"quality-improvement-focus-cardiovascular-disease-in-primary-care\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://zoom.us/webinar/register/WN_dyqOZdhlR_628u2sDpvj7w\",\"71\":\"amie.horwood@brisbanenorthphn.org.au\",\"70\":\"07 3630 7300\",\"67\":\"As part of Brisbane North PHN\'s Enhanced Quality in Practice (EQiP) program, this quality improvement webinar provides practice managers, reception staff and practice nurses with useful tips and tricks to implement activities in general practice surrounding Cardiovascular Disease (CVD). Key speakers include: Dr Anita Sharma (GP), Andrea Love (My Health for Life program) and Michael Clark (Brisbane North PHN Health Data Project Officer).\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Brisbane North PHN\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Quality improvement focus:  Cardiovascular disease in primary care - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Quality improvement focus:  Cardiovascular disease in primary care - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-26 02:33:29','2021-03-26 02:33:29','bf5bed1f-d3f2-469c-8e1a-377202c94236'),(146946,NULL,1,NULL,138432,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":138432,\"title\":\"Medical Receptionists 1 part-time and 1 casual position\",\"slug\":\"medical-receptionists-1-part-time-and-1-casual-position\",\"postDate\":null,\"expiryDate\":1619618400,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"fortitudevalley@myhealth.net.au\",\"100\":\"fortitudevalley@myhealth.net.au\",\"70\":\"38522030\",\"99\":\"We are currently looking for 2 friendly, professional and organised PART TIME &amp; CASUAL Medical Receptionist to join our team based at FORTITUDE VALLEY &amp; be able to cover other city MYHEALTH locations. This is an excellent opportunity to work for a reputable, multicentre organisation alongside friendly staff and patients. We are an action-orientated company characterised by commitment and achievement.\\nExcellent communication and a strong customer service ethos\\nWillingness to learn and work as a team.\\nExperience in Best Practice medical software will be highly regarded.\\nPrevious experience in a customer service role\\nStrong organisational skills and ability to multitask.\\nAbility to motivate other team members and maintain a positive working environment\\nStrong written and verbal communication skills.\\nCurrent Drivers Licence and ability to travel to other Brisbane locations\\nEnthusiastic, positive attitude and willingness to get the job done a fast paced &amp; challenging environment.\\nAbility to follow instructions and meet set standards.\\nDependable and reliable in character and possess a strong work ethic.\",\"94\":\"Myhealth\",\"93\":[\"75035\"],\"97\":\"4006\",\"98\":\"qld\",\"95\":\"Shop T20 Valley Metro, 230 Brunswick Street\",\"96\":\"Fortitude Valley\"}}',NULL,NULL,NULL,'2021-03-29 03:06:56','2021-03-29 03:06:56','c90dade9-d25b-42fc-92ad-70a2f6fb83d1'),(146949,NULL,1,NULL,138432,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":138432,\"title\":\"Medical Receptionists 1 part-time and 1 casual position\",\"slug\":\"medical-receptionists-1-part-time-and-1-casual-position-2\",\"postDate\":null,\"expiryDate\":1619618400,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"fortitudevalley@myhealth.net.au\",\"100\":\"fortitudevalley@myhealth.net.au\",\"70\":\"38522030\",\"99\":\"We are currently looking for 2 friendly, professional and organised PART TIME &amp; CASUAL Medical Receptionist to join our team based at FORTITUDE VALLEY &amp; be able to cover other city MYHEALTH locations. This is an excellent opportunity to work for a reputable, multicentre organisation alongside friendly staff and patients. We are an action-orientated company characterised by commitment and achievement.\\nExcellent communication and a strong customer service ethos\\nWillingness to learn and work as a team.\\nExperience in Best Practice medical software will be highly regarded.\\nPrevious experience in a customer service role\\nStrong organisational skills and ability to multitask.\\nAbility to motivate other team members and maintain a positive working environment\\nStrong written and verbal communication skills.\\nCurrent Drivers Licence and ability to travel to other Brisbane locations\\nEnthusiastic, positive attitude and willingness to get the job done a fast paced &amp; challenging environment.\\nAbility to follow instructions and meet set standards.\\nDependable and reliable in character and possess a strong work ethic.\",\"94\":\"Myhealth\",\"93\":[\"75035\"],\"97\":\"4006\",\"98\":\"qld\",\"95\":\"Shop T20 Valley Metro, 230 Brunswick Street\",\"96\":\"Fortitude Valley\"}}',NULL,NULL,NULL,'2021-03-29 03:06:58','2021-03-29 03:06:58','e786ba94-c6e9-495a-b323-6d636596da3c'),(146952,NULL,1,NULL,138432,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":138432,\"title\":\"Medical Receptionists 1 part-time and 1 casual position\",\"slug\":\"medical-receptionists-1-part-time-and-1-casual-position-3\",\"postDate\":null,\"expiryDate\":1619618400,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"fortitudevalley@myhealth.net.au\",\"100\":\"fortitudevalley@myhealth.net.au\",\"70\":\"38522030\",\"99\":\"We are currently looking for 2 friendly, professional and organised PART TIME &amp; CASUAL Medical Receptionist to join our team based at FORTITUDE VALLEY &amp; be able to cover other city MYHEALTH locations. This is an excellent opportunity to work for a reputable, multicentre organisation alongside friendly staff and patients. We are an action-orientated company characterised by commitment and achievement.\\nExcellent communication and a strong customer service ethos\\nWillingness to learn and work as a team.\\nExperience in Best Practice medical software will be highly regarded.\\nPrevious experience in a customer service role\\nStrong organisational skills and ability to multitask.\\nAbility to motivate other team members and maintain a positive working environment\\nStrong written and verbal communication skills.\\nCurrent Drivers Licence and ability to travel to other Brisbane locations\\nEnthusiastic, positive attitude and willingness to get the job done a fast paced &amp; challenging environment.\\nAbility to follow instructions and meet set standards.\\nDependable and reliable in character and possess a strong work ethic.\",\"94\":\"Myhealth\",\"93\":[\"75035\"],\"97\":\"4006\",\"98\":\"qld\",\"95\":\"Shop T20 Valley Metro, 230 Brunswick Street\",\"96\":\"Fortitude Valley\"}}',NULL,NULL,NULL,'2021-03-29 03:06:59','2021-03-29 03:06:59','9a591fab-077e-43a8-bf42-4114c3148ab8'),(146955,146954,1,NULL,138432,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":138432,\"title\":\"Medical Receptionists 1 part-time and 1 casual position\",\"slug\":\"medical-receptionists-1-part-time-and-1-casual-position-4\",\"postDate\":null,\"expiryDate\":1619618400,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"fortitudevalley@myhealth.net.au\",\"100\":\"fortitudevalley@myhealth.net.au\",\"70\":\"38522030\",\"99\":\"We are currently looking for 2 friendly, professional and organised PART TIME &amp; CASUAL Medical Receptionist to join our team based at FORTITUDE VALLEY &amp; be able to cover other city MYHEALTH locations. This is an excellent opportunity to work for a reputable, multicentre organisation alongside friendly staff and patients. We are an action-orientated company characterised by commitment and achievement.\\nExcellent communication and a strong customer service ethos\\nWillingness to learn and work as a team.\\nExperience in Best Practice medical software will be highly regarded.\\nPrevious experience in a customer service role\\nStrong organisational skills and ability to multitask.\\nAbility to motivate other team members and maintain a positive working environment\\nStrong written and verbal communication skills.\\nCurrent Drivers Licence and ability to travel to other Brisbane locations\\nEnthusiastic, positive attitude and willingness to get the job done a fast paced &amp; challenging environment.\\nAbility to follow instructions and meet set standards.\\nDependable and reliable in character and possess a strong work ethic.\",\"94\":\"Myhealth\",\"93\":[\"75035\"],\"97\":\"4006\",\"98\":\"qld\",\"95\":\"Shop T20 Valley Metro, 230 Brunswick Street\",\"96\":\"Fortitude Valley\"}}',NULL,NULL,NULL,'2021-03-29 03:07:00','2021-03-29 03:07:00','3124569c-c123-4f9a-87a7-5807201eb0d7'),(146958,NULL,1,NULL,138432,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":138432,\"title\":\"Medical Receptionists 1 part-time and 1 casual position\",\"slug\":\"medical-receptionists-1-part-time-and-1-casual-position-5\",\"postDate\":null,\"expiryDate\":1619618400,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"fortitudevalley@myhealth.net.au\",\"100\":\"fortitudevalley@myhealth.net.au\",\"70\":\"38522030\",\"99\":\"We are currently looking for 2 friendly, professional and organised PART TIME &amp; CASUAL Medical Receptionist to join our team based at FORTITUDE VALLEY &amp; be able to cover other city MYHEALTH locations. This is an excellent opportunity to work for a reputable, multicentre organisation alongside friendly staff and patients. We are an action-orientated company characterised by commitment and achievement.\\nExcellent communication and a strong customer service ethos\\nWillingness to learn and work as a team.\\nExperience in Best Practice medical software will be highly regarded.\\nPrevious experience in a customer service role\\nStrong organisational skills and ability to multitask.\\nAbility to motivate other team members and maintain a positive working environment\\nStrong written and verbal communication skills.\\nCurrent Drivers Licence and ability to travel to other Brisbane locations\\nEnthusiastic, positive attitude and willingness to get the job done a fast paced &amp; challenging environment.\\nAbility to follow instructions and meet set standards.\\nDependable and reliable in character and possess a strong work ethic.\",\"94\":\"Myhealth\",\"93\":[\"75035\"],\"97\":\"4006\",\"98\":\"qld\",\"95\":\"Shop T20 Valley Metro, 230 Brunswick Street\",\"96\":\"Fortitude Valley\"}}',NULL,NULL,NULL,'2021-03-29 03:07:01','2021-03-29 03:07:01','3c293298-ebd6-43d1-b753-926b2424f7b0'),(146961,NULL,1,NULL,138432,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":138432,\"title\":\"Medical Receptionists 1 part-time and 1 casual position\",\"slug\":\"medical-receptionists-1-part-time-and-1-casual-position-6\",\"postDate\":null,\"expiryDate\":1619618400,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"fortitudevalley@myhealth.net.au\",\"100\":\"fortitudevalley@myhealth.net.au\",\"70\":\"38522030\",\"99\":\"We are currently looking for 2 friendly, professional and organised PART TIME &amp; CASUAL Medical Receptionist to join our team based at FORTITUDE VALLEY &amp; be able to cover other city MYHEALTH locations. This is an excellent opportunity to work for a reputable, multicentre organisation alongside friendly staff and patients. We are an action-orientated company characterised by commitment and achievement.\\nExcellent communication and a strong customer service ethos\\nWillingness to learn and work as a team.\\nExperience in Best Practice medical software will be highly regarded.\\nPrevious experience in a customer service role\\nStrong organisational skills and ability to multitask.\\nAbility to motivate other team members and maintain a positive working environment\\nStrong written and verbal communication skills.\\nCurrent Drivers Licence and ability to travel to other Brisbane locations\\nEnthusiastic, positive attitude and willingness to get the job done a fast paced &amp; challenging environment.\\nAbility to follow instructions and meet set standards.\\nDependable and reliable in character and possess a strong work ethic.\",\"94\":\"Myhealth\",\"93\":[\"75035\"],\"97\":\"4006\",\"98\":\"qld\",\"95\":\"Shop T20 Valley Metro, 230 Brunswick Street\",\"96\":\"Fortitude Valley\"}}',NULL,NULL,NULL,'2021-03-29 03:07:02','2021-03-29 03:07:02','7fb3c9bf-eac3-443f-8992-2418431f03a2'),(146964,146963,1,NULL,100097,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":100097,\"title\":\"General Practice Nurse for Busy Clinic\",\"slug\":\"general-practice-nurse-for-busy-clinic\",\"postDate\":null,\"expiryDate\":1618754400,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"bribiedoctors@gmail.com\",\"100\":\"Rebecca Langfeldt\",\"70\":\"0734083320\",\"99\":\"Nurse Position Available: RN/EN\\nDue to the expansion of our group and opening of our 3rd clinic, Bribie Doctors is seeking a qualified practice nurse to work across our 3 locations at Bongaree, Banksia Beach and Woorim. General Practice experience is preferred but all applicants are encouraged to apply. 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Your views are important as they bring valuable insights and ideas from ‘frontline experience’ on how to create a more an efficient and usable digital health system.\\n\\nTo access the survey and more information, please click on the following link: http://go.srnet.com.au/CDHB19 \",\"125\":\"http://go.srnet.com.au/CDHB19\"}}',NULL,NULL,NULL,'2021-03-29 08:07:34','2021-03-29 08:07:34','30caaaa4-d24c-4e55-9eba-342bcae26340'),(147029,147028,1,NULL,126172,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":126172,\"title\":\"GP and Skin Cancer Clinic - Registered Nurse Vacancy\",\"slug\":\"gp-and-skin-cancer-clinic-registered-nurse-vacancy\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"manager@bemedicalcentre.com.au\",\"100\":\"Dr.Raj Selvarajan\",\"70\":\"+61731864345\",\"99\":\"The Burpengary East Medical Centre &amp; Skin Cancer Clinic is seeking an experienced Practice Nurse to join our friendly team. \\nA minimum of 6 months’ experience using Best Practice software and excellent multitasking and time management skills are essential for this position.\\nAbility and experience in the following areas are necessary for this role:\\n•\\tAssisting doctors in procedures\\n•\\tCold Chain Management and Immunisation of patients. \\n•\\tCompleting Care Plans and Health Assessments\\n•\\tECGs and spirometry\\n•\\tRecalls\\n•\\tSterilising and maintaining medical equipment and clinical areas\\n•\\tStock take and ordering supplies for Treatment and Procedure rooms\\nOur mixed billing Practice operates Monday to Friday and some weekends. We are offering approximately 15 - 20 hours per week on a Casual basis.\\n\\nIf this position is right for you, please email your resume to manager@bemedicalcentre.com.au .\\n\",\"94\":\"Burpengary East Medical Centre and Skin Cancer Clinic\",\"93\":[\"75039\"],\"97\":\"4505\",\"98\":\"qld\",\"95\":\"Shop 5, 115 - 117, Buckley road\",\"96\":\"Burpengary East\"}}',NULL,NULL,NULL,'2021-03-29 10:11:02','2021-03-29 10:11:02','242e87fd-263c-4d0b-8546-d06fcc9a2444'),(147105,147104,1,NULL,97391,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":97391,\"title\":\"Using the Clinician Vaccine Integrated Platform\",\"slug\":\"using-the-clinician-vaccine-integrated-platform\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://register.gotowebinar.com/register/2303144121829690638?source=Bulletin\",\"71\":\"briana.meawad@digitalhealth.gov.au\",\"70\":\"02 8298 2607\",\"67\":\"This session will equip staff (both administrative staff and vaccine providers) from COVID vaccination clinics with a sound knowledge of how to use the Clinician Vaccine Integrated Platform (CVIP).\\nCVIP is used to manage vaccinations and report vaccination information to the Australian Immunisation Register (AIR). It can be used by recognised vaccination providers who do not already have clinical software that reports to the AIR.\\nThe webinar will cover: \\n• The COVID-19 vaccine rollout and new legislation\\n• The Clinician Vaccine Integrated Platform (CVIP)\\n• Getting started and prerequisites\\n• Provider end-to-end workflow\\n• Adding and managing vaccines\\n• Further resources\\n\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Australian Digital Health Agency\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Using the Clinician Vaccine Integrated Platform - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Using the Clinician Vaccine Integrated Platform - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-31 05:08:06','2021-03-31 05:08:06','a1d27db3-898e-4b44-a03e-d0f2e007aa9e'),(147108,147107,1,NULL,97391,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":97391,\"title\":\"Telehealth for rural specialists and their patients - RDAA\",\"slug\":\"telehealth-for-rural-specialists-and-their-patients-rdaa\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://us02web.zoom.us/webinar/register/WN_EqY2XQh_Syi4LGT0Q3lTQA\",\"71\":\"briana.meawad@digitalhealth.gov.au\",\"70\":\"02 8298 2607\",\"67\":\"What are the best models of care for rural patients by Consultant Specialists, and how to get the most out of the telehealth consultation.\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Australian Digital Health Agency\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Telehealth for rural specialists and their patients - RDAA - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Telehealth for rural specialists and their patients - RDAA - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-31 05:10:25','2021-03-31 05:10:25','8bc5251b-0d67-4bdd-8cb8-281bc078a0e9'),(147111,147110,1,NULL,97391,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":97391,\"title\":\"Using the Clinical Vaccine Integrated Platform\",\"slug\":\"using-the-clinical-vaccine-integrated-platform\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://register.gotowebinar.com/register/2658827337322273550?source=Bulletin\",\"71\":\"briana.meawad@digitalhealth.gov.au\",\"70\":\"02 8298 2607\",\"67\":\"This session will equip staff (both administrative staff and vaccine providers) from COVID vaccination clinics with a sound knowledge of how to use the Clinician Vaccine Integrated Platform (CVIP).\\nCVIP is used to manage vaccinations and report vaccination information to the Australian Immunisation Register (AIR). It can be used by recognised vaccination providers who do not already have clinical software that reports to the AIR.\\nThe webinar will cover: \\n• The COVID-19 vaccine rollout and new legislation\\n• The Clinician Vaccine Integrated Platform (CVIP)\\n• Getting started and prerequisites\\n• Provider end-to-end workflow\\n• Adding and managing vaccines\\n• Further resources\\n\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Australian Digital Health Agency\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Using the Clinical Vaccine Integrated Platform - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Using the Clinical Vaccine Integrated Platform - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-31 05:11:59','2021-03-31 05:11:59','201d3e32-3415-49a5-97e5-4911b702be6c'),(147114,147113,1,NULL,97391,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":97391,\"title\":\"My Health Record - a practical demonstration (Best Practice) (Various dates available)\",\"slug\":\"my-health-record-a-practical-demonstration-best-practice-various-dates-available\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://register.gotowebinar.com/rt/3857636958320592911?source=Bulletin\",\"71\":\"briana.meawad@digitalhealth.gov.au\",\"70\":\"02 8298 2607\",\"67\":\"These one hour sessions are aimed at GPs, Specialists, Practice Managers, Practice Nurses and Aboriginal Health Workers interested in learning more about My Health Record and how to use it most effectively in routine practice. Using a software simulation platform the instructor will demonstrate how to:\\n\\n•\\taccess your patients’ My Health Records in your software;\\n•\\tuse filters to find documents;\\n•\\tview documents and overviews;\\n•\\tUnderstand how to view immunisation history in My Health Record\\n•\\tenter access codes for patients with protected documents/records;\\n•\\tupload documents to My Health Record; and\\n•\\tensure appropriate security and access governance mechanisms are in place.\\n\\nRun via GoTo webinar platform, these sessions will afford an opportunity for participants to raise questions directly with the instructor and to discuss other issues encountered in using My Health Record. These demonstrations will be run on a weekly basis at varying times throughout the day.\\n\\nIf you can not find a session time that suits you, we may be able to provide an out of schedule session to accommodate you and your staff. For more information on this or for follow up My Health Record support for your practice please contact education@digitalhealth.gov.au.\\nThis education is CPD accredited by AAPM, RACGP and ACRRM.\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Australian Digital Health Agency\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"My Health Record - a practical demonstration (Best Practice) (Various dates available) - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"My Health Record - a practical demonstration (Best Practice) (Various dates available) - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-31 05:15:22','2021-03-31 05:15:22','0b5c9965-534e-4599-969e-ddb609d493f3'),(147117,147116,1,NULL,113805,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":113805,\"title\":\"Corrections Webinar: Progress towards micro elimination of HCV with PoCT at Brisbane Women’s CC.\",\"slug\":\"corrections-webinar-progress-towards-micro-elimination-of-hcv-with-poct-at-brisbane-womens-cc\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://www.ashm.org.au/eventinforeg2/?id=3b475a68-6488-eb11-a812-002248153258\",\"71\":\"alex.frost@ashm.org.au\",\"70\":\"0478 020 355\",\"67\":\"Course Summary:\\nAn overview of the recent endeavour at Brisbane Women’s Correctional Centre towards micro elimination of hepatitis C with Point of Care Testing.\\nSynopsis:\\nThis webinar will provide an overview of the Point of Care Testing (PoCT) project at Brisbane Women’s CC, including resolutions to barriers encountered. Overall, highlighting the initial planning and consultation, implementation, results and outcomes, and future direction of PoCT for Queensland custodial settings. This webinar complements the 2021 Queensland Prison Forum. \\nEvent Description:\\nPlease join the following presenters and project team:\\n• Chris Wallis - Nurse Practitioner at Prison Health Services, West Moreton Hospital and Health Service\\n• Mary Fenech- Nurse Practitioner at Queensland Injectors Health Network (QuIHN)\\n• Mim O\'Flynn – Outreach FibroScan Nurse at Hepatitis Queensland, Kombi Clinic &amp; Queensland Injectors Health Network (QuIHN)\\n• Raquel How - Nurse Practitioner at Prison Health Services, West Moreton Health\\n\\n\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"ASHM\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Corrections Webinar: Progress towards micro elimination of HCV with PoCT at Brisbane Women’s CC. - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Corrections Webinar: Progress towards micro elimination of HCV with PoCT at Brisbane Women’s CC. - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-31 05:15:34','2021-03-31 05:15:34','4e41e2f9-0fac-479c-80cf-d091d3ac4bcc'),(147120,147119,1,NULL,97391,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":97391,\"title\":\"My Health Record a Practical Demonstration - Medical Director (MD)  (Various dates available)\",\"slug\":\"my-health-record-a-practical-demonstration-medical-director-md-various-dates-available\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://register.gotowebinar.com/rt/6809952122708877838?source=Bulletin\",\"71\":\"briana.meawad@digitalhealth.gov.au\",\"70\":\"02 8298 2607\",\"67\":\"These one hour sessions are aimed at GPs, Specialists, Practice Managers, Practice Nurses and Aboriginal Health Care workers interested in learning more about My Health Record and how to use it most effectively in routine practice. Using a software simulation platform the instructor will demonstrate how to:\\n•\\taccess your patients’ My Health Records in your software;\\n•\\tuse filters to find documents;\\n•\\tview documents and overviews;\\n•\\tUnderstand how to view immunisation history in My Health Record;\\n•\\tenter access codes for patients with protected documents/records;\\n•\\tupload documents to My Health Record; and\\n•\\tensure appropriate security and access governance mechanisms are in place.\\n\\nRun via GoTo webinar platform, these sessions will afford an opportunity for participants to raise questions directly with the instructor and to discuss other issues encountered in using My Health Record. These demonstrations will be run on a weekly basis at varying times throughout the day.\\n\\nIf you can not find a session time that suits you, we may be able to provide an out of schedule session to accommodate you and your staff. For more information on this or for follow up My Health Record support for your practice please contact education@digitalhealth.gov.au.\\nThis education is CPD accredited by AAPM, RACGP and ACRRM.\\n\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Australian Digital Health Agency\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"My Health Record a Practical Demonstration - Medical Director (MD)  (Various dates available) - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"My Health Record a Practical Demonstration - Medical Director (MD)  (Various dates available) - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-31 05:17:26','2021-03-31 05:17:26','56b95089-7e43-4033-b054-1d95e4a52911'),(147123,147122,1,NULL,97391,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":97391,\"title\":\"My Health Record - a practical demonstration (Genie) (Various dates available)\",\"slug\":\"my-health-record-a-practical-demonstration-genie-various-dates-available\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://register.gotowebinar.com/rt/8457278926377506063?source=Bulletin\",\"71\":\"briana.meawad@digitalhealth.gov.au\",\"70\":\"02 8298 2607\",\"67\":\"These one hour sessions are aimed at GPs, Specialists, Practice Managers, Practice Nurses and Aboriginal Health Workers interested in learning more about My Health Record and how to use it most effectively in routine practice. 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Using a software simulation platform the instructor will demonstrate how to:\\n\\n•\\taccess your patients’ My Health Records in your software;\\n•\\tuse filters to find documents;\\n•\\tview documents and overviews;\\n•\\tUnderstand how to view immunisation history in My Health Record;\\n•\\tenter access codes for patients with protected documents/records;\\n•\\tupload documents to My Health Record; and\\n•\\tensure appropriate security and access governance mechanisms are in place.\\n\\nRun via GoTo webinar platform, these sessions will afford an opportunity for participants to raise questions directly with the instructor and to discuss other issues encountered in using My Health Record. These demonstrations will be run on a weekly basis at varying times throughout the day.\\n\\nIf you can not find a session time that suits you, we may be able to provide an out of schedule session to accommodate you and your staff. 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Sessions will demonstrate how to:\\n•\\tlog onto the Provider Portal via PRODA\\n•\\tuse filters to find documents;\\n•\\tview documents and overviews;\\n•\\tUnderstand how to view immunisation history in My Health Record;\\n•\\tenter access codes for patients with protected documents/records;\\n•\\tdownload documents to local systems; and\\n•\\tensure appropriate security and access governance mechanisms are in place\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Australian Digital Health Agency\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"My Health Record a Practical Demonstration - National Provider Portal (NPP) (Various dates available) - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"My Health Record a Practical Demonstration - National Provider Portal (NPP) (Various dates available) - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-31 05:24:03','2021-03-31 05:24:03','ab52fec5-9a0d-44ae-babf-fbd53777ae6d'),(147135,147134,1,NULL,97391,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":97391,\"title\":\"My Health Record a Practical Demonstration - Accessing Immunisation Information (Various dates available)\",\"slug\":\"my-health-record-a-practical-demonstration-accessing-immunisation-information-various-dates-available\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://register.gotowebinar.com/rt/3436850561444501005?source=Bulletin\",\"71\":\"briana.meawad@digitalhealth.gov.au\",\"70\":\"02 8298 2607\",\"67\":\"These half hour targeted sessions are aimed at Specialists, GPs, Practice Managers, Practice Nurses and Aboriginal Health Workers. The sessions will assist participants to understand how to use My Health Record to support the COVID-19 vaccination roll-out and beyond, understand where to find existing immunisation information, how to access the new enhanced immunisation views, alerts and notifications that are now available for healthcare providers and consumers.\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Australian Digital Health Agency\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"My Health Record a Practical Demonstration - Accessing Immunisation Information (Various dates available) - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"My Health Record a Practical Demonstration - Accessing Immunisation Information (Various dates available) - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-31 05:25:57','2021-03-31 05:25:57','e6e87c33-2679-4953-93f0-75aa7288828e'),(147138,147137,1,NULL,97391,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":97391,\"title\":\"Understanding compliance requirements for accessing My Health Record - practical tips for Practice Managers (Various dates available)\",\"slug\":\"understanding-compliance-requirements-for-accessing-my-health-record-practical-tips-for-practice-managers-various-dates-available\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://register.gotowebinar.com/rt/5633297659491090959?source=bulletin\",\"71\":\"briana.meawad@digitalhealth.gov.au\",\"70\":\"02 8298 2607\",\"67\":\"These one-hour sessions will equip Practice Managers and administrative staff with a sound knowledge of how to implement and maintain policies and procedures to govern access to the My Health Record within their organisation.\\nThese demonstrations will be run multiple times each week and at varying times throughout the day.\\nUpon completion participants will be able to: \\no\\tUnderstand the legislative framework for accessing My Health Record\\no\\tCreate and maintain security and access policies for My Health Record\\no\\tManage My Health Record user accounts and training registers\\no\\tUnderstand the importance of Health Identifiers and correct system configuration\\no\\tDesignate roles and responsibilities for practice staff engaging with My Health Record\\no\\tUnderstand when and how to access information contained within a consumer’s My Health Record\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Australian Digital Health Agency\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Understanding compliance requirements for accessing My Health Record - practical tips for Practice Managers (Various dates available) - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Understanding compliance requirements for accessing My Health Record - practical tips for Practice Managers (Various dates available) - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-31 05:28:18','2021-03-31 05:28:18','c1f799a9-358d-4fc7-9f3c-3cc419829e93'),(147141,147140,1,NULL,97391,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":97391,\"title\":\"Understanding compliance requirements for accessing My Health Record - practical tips for pharmacy staff (Various dates available)\",\"slug\":\"understanding-compliance-requirements-for-accessing-my-health-record-practical-tips-for-pharmacy-staff-various-dates-available\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://register.gotowebinar.com/rt/5175316981814611727?source=Bulletin\",\"71\":\"briana.meawad@digitalhealth.gov.au\",\"70\":\"02 8298 2607\",\"67\":\"These one-hour sessions will equip pharmacists, pharmacy owners and administrative staff with a sound knowledge of how to implement and maintain policies and procedures to govern access to the My Health Record within the pharmacy.\\nThese demonstrations will be run multiple times a month.\\n\\nFollowing the session participants will be able to: \\no Understand the legislative framework for accessing My Health Record and ongoing participation obligations\\no Create and maintain security and access policies for My Health Record\\no Manage My Health Record user accounts and training registers\\no Understand the importance of Health Identifiers and correct system configuration\\no Designate roles and responsibilities for pharmacy staff engaging with My Health Record\\n\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Australian Digital Health Agency\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Understanding compliance requirements for accessing My Health Record - practical tips for pharmacy staff (Various dates available) - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Understanding compliance requirements for accessing My Health Record - practical tips for pharmacy staff (Various dates available) - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-31 05:29:51','2021-03-31 05:29:51','48fb7410-c712-4539-a75f-81c2b5ee8251'),(147144,147143,1,NULL,97391,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":97391,\"title\":\"Consistent data quality:  ensuring clinical safety standards for your General Practice or Aboriginal Medical Service (Various dates available)\",\"slug\":\"consistent-data-quality-ensuring-clinical-safety-standards-for-your-general-practice-or-aboriginal-medical-service-various-dates-available\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://register.gotowebinar.com/rt/7663421635518834191?source=Bulletin\",\"71\":\"briana.meawad@digitalhealth.gov.au\",\"70\":\"02 8298 2607\",\"67\":\"These virtual classroom sessions are aimed at practice managers and clinical staff such as General Practitioners, Nurses and Aboriginal Health Care workers to improve understanding of the importance of high-quality health records in General Practices and Aboriginal Medical Services. \\nFollowing these interactive sessions, participants will be able to:\\n\\n•\\tUnderstand the clinical risks of poor data;\\n•\\tUnderstand the importance of coding clinical information to ensure quality diagnosis and medical history data;\\n•\\tUnderstand the importance of quality prescription and medicines data; and\\n•\\tUnderstand the benefits of up-to-date and accurate data\\n\\nIf you can not find a session time that suits you, we may be able to provide an out of schedule session to accommodate you and your staff. For more information on this or for follow up My Health Record support for your practice please contact education@digitalhealth.gov.au.\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Australian Digital Health Agency\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Consistent data quality:  ensuring clinical safety standards for your General Practice or Aboriginal Medical Service (Various dates available) - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Consistent data quality:  ensuring clinical safety standards for your General Practice or Aboriginal Medical Service (Various dates available) - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-03-31 05:31:39','2021-03-31 05:31:39','f269c4ca-81ec-463f-b3b8-eab0dddba18a'),(147813,147812,1,NULL,107241,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":107241,\"title\":\"Practice (Medical Centre) Registered Nurse - Part Time/Casual\",\"slug\":\"practice-medical-centre-registered-nurse-part-time-casual\",\"postDate\":null,\"expiryDate\":1619704800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"nundah@excella.com.au\",\"100\":\"Georgie Harding\",\"70\":\"07 3106 6040\",\"99\":\"Requirements:\\nRN with Current AHPRA registration\\nUp to date CPR certificate\\nUp to date National Police Check\\nComputer literacy\\n\\nEssential attributes:\\nMotivated to work hard, willing to learn new policies and procedure and blend in\\nTeam player\\nReliable, punctual, meticulous\\nFriendly, mature and courteous nature\\nAbility to work under pressure and managing challenging situations\\nAbility to prioritise, organise and multi-task\\n \\nKey Roles/Responsibilities: \\nChronic Disease Management (CDM) and Care Plan\\nHealth Assessments\\nImmunisations (Children and Adults)\\nWound Management\\nECG, Spirometry and Audiometry\\nAssisting Doctors with minor procedures\\nMaintaining cold chain/monitoring vaccine fridge temperatures.\\nAutoclaving and sterilisation process\\nStock control and ordering consumables\\nPatient recalls and reminders\\nRecording patient notes in the practice software (Best Practice)\\nMaintaining the treatment room clean\\nLead role in accreditation procedure\\n\\nHours and Rate:\\nThe position is currently for 2-3 days with immediate start. The Practice opening hours are from 8:00 am to 5:00 pm, Monday – Friday.\\nPosition can be either Permanent Part Time or Casual (whichever suits your circumstanced better)\\n\\nTraining and Promotion:\\nWe offer training to support you in your role, though it is expected you have confidence in running the treatment room unsupervised.\",\"94\":\"Excella Medical Centre-Nundah\",\"93\":[\"65423\"],\"97\":\"4012\",\"98\":\"qld\",\"95\":\"1/16A Aspinall Street\",\"96\":\"Nundah\"}}',NULL,NULL,NULL,'2021-03-31 06:13:45','2021-03-31 06:13:45','2f3d2c6e-18e5-4f3b-9a6c-8c69749a59b1'),(148342,148341,1,NULL,107241,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":107241,\"title\":\"Medical Centre Receptionist (Part Time/Casual)\",\"slug\":\"medical-centre-receptionist-part-time-casual\",\"postDate\":null,\"expiryDate\":1619704800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"nundah@excella.com.au\",\"100\":\"Georgie Harding\",\"70\":\"07 3106 6040\",\"99\":\"As front desk admin, you will be responsible for professional reception management.\\n\\nRequired attributes:\\n\\nReliability, stability and punctuality\\nMaturity and sensitivity in a health environment\\nFriendly (with observing the boundaries) and empathic\\nAccuracy, attention to details on ongoing basis\\nResilience to work under pressure and managing challenging situations\\nAbility to prioritise, organise in a fast pace, busy environment, handling high volume of concomitant incoming/outgoing calls\\nExcellent communication skills (written and verbal) – Calm, polite yet quick and efficient\\nWork effectively in a team and individually\\nFlexibility with working hours\\nProfessionally well-presented\\nWillingness to learn and take on required training\\nApply the provided training effectively\\nComputer literacy and Microsoft Office\\n\\nDuties (not limited to):\\n\\nOpening and closing the practice\\nGreeting patients\\nHandling telephone calls and other communication enquiries\\nEffective scheduling of patient appointments\\nPatient triage\\nPrepare/receive/receipt patient accounts/payments\\nReceiving and scanning mail and other correspondences\\nMaintaining confidentiality while managing patient records\\nHousekeeping - always maintain the practice in a clean and a tidy condition\\nFollowing standards, policies and instructions\",\"94\":\"Excella Medical Centre-Nundah\",\"93\":[\"65423\"],\"97\":\"4012\",\"98\":\"qld\",\"95\":\"1/16 Aspinall Street\",\"96\":\"Nundah\"}}',NULL,NULL,NULL,'2021-03-31 06:17:15','2021-03-31 06:17:15','eb3acae0-9f63-46ab-a89d-1117b8ce88d2'),(148558,148557,1,NULL,107241,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":107241,\"title\":\"Practice Manager (Medical Centre) (Full Time/Part Time)\",\"slug\":\"practice-manager-medical-centre-full-time-part-time\",\"postDate\":null,\"expiryDate\":1619704800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"nundah@excella.com.au\",\"100\":\"Georgie Harding\",\"70\":\"07 3106 6040\",\"99\":\"What we offer\\n\\n- Attractive salary package for the right candidate. $35-$45/hr (hourly) or $75,000-$95,000 per annum (salary) + superannuation. Remuneration commensurate with candidate’s experience and scale of practices managed before)\\n- Full time or Part time (minimum 25 hrs/wk.) position with immediate start\\n\\nAbout Us\\n\\n- Modern mixed billing medical facility\\n- 5km north of Brisbane CBD\\n- Fully accredited GP practice, providing quality medical care to the local community and surrounding area since 2017. \\n \\nThe Role\\n\\nThe key focus of the role is to provide expert advice, guidance and support in overseeing the management of the daily operations of the practice.\\n\\n- Team building (recruit, train, develop and appraise non-clinical team, schedule and coordinate administrative and clinical meetings)\\n- Leadership (leader by example, supervise, guide, delegate tasks, resolve conflict, foster team spirit and create a positive work environment culture)\\n- Management (coordinate front office workflow, practice daily operation and staff scheduling)\\n- Policies and procedures (constantly maintain, assess, update, inform and implement)\\n- Business planning (business retention and growth, identify, influence and develop new business initiatives, set direction and targets in consultation with principals)\\n- Business monitoring (evaluation and provision of regular reports to principals)\\n- Business review (adjust goals and adapt in an ongoing changing industry)\\n- Finance management (payroll, Xero, accounts payable and receivable, balance sheets)\\n- Professional development (peers networking, aware of the latest relevant legislation)\\n- Complaints resolution (receive, acknowledge, analyse, liaise with relevant parties, drive outcome, inform the relevant parties)\\n \\n\\nPersonal Attributes and Behaviours\\n\\n- Solid commercial and business acumen with ability to effectively coach, mentor and lead a team of staff\\n- High experience of people and business leadership\\n- Of meticulous character (accurate with attention to detail)\\n- Demonstrate resilience to challenging situation while retain calm and professionalism\\n- Excellent communicator (articulate, well-spoken with excellent written and oral)\\n- Punctual, well presented, friendly and courteous\\n- Ability to work independently and cooperatively\\n- Presenting the practice in a confident and positive manner\\n \\n\\nQualification and Experience\\n\\n- Minimum 3 years practice management experience in a mid-scale (5-7 FTE GP) practice\\n- Proven track record in business management, HR, planning, budgeting and reporting\\n- Proficient in MBS, Medicare incentives (PIP, PNIP), DVA, Work Comp, Private client billing and daily settlement\\n- Sound knowledge in Best practice software, Microsoft Office, Xero, Practice Hub and general medical terminology\\n- Member of AAPM, Certificate IV, Diploma in Practice Management, Tertiary HR/Business Management studies are all highly desirable\\n \",\"94\":\"Excella Medical Centre-Nundah\",\"93\":[\"65423\"],\"97\":\"4012\",\"98\":\"qld\",\"95\":\"1/16A Aspinall Street\",\"96\":\"Nundah\"}}',NULL,NULL,NULL,'2021-03-31 06:33:50','2021-03-31 06:33:50','0d290191-0b4d-4b86-83c1-e80173f100f6'),(148793,NULL,1,NULL,148787,NULL,'pending','',NULL,'{\"typeId\":\"5\",\"authorId\":\"148787\",\"title\":\"A NURSING RETREAT: Exploring Psychological Workplace Violence and Personal Resilience\",\"slug\":\"a-nursing-retreat-exploring-psychological-workplace-violence-and-personal-resilience\",\"postDate\":1617239760,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"O\'Reilly\'s Rainforest Retreat, Lamington National Park\",\"71\":\"enquiries@nfnn.com.au\",\"70\":\"07 4151 3884 (Select option 3)\",\"67\":\"<h1>A NURSING RETREAT: <em>Exploring Psychological Workplace Violence and Personal Resilience</em></h1>\\n<p>01-03 SEPTEMBER 2021 | GOLD COAST HINTERLANDS<a href=\\\"https://nfnn.com.au/event/nursing-retreat-gold-coast-09-2021/\\\"><strong><u><br /></u></strong></a></p>\\n<p><a href=\\\"https://nfnn.com.au/event/nursing-retreat-gold-coast-09-2021/\\\"><strong><u>Click here for all the details and to book online&gt;&gt;</u></strong></a></p>\\n<p>In this Retreat, we’re going to explore the impact on a Nurse facing workplace violence. We’ll examine resilience and how it links to healthy boundaries, mental wellbeing and burnout.</p>\\n<p>The content is vital knowledge as we face the unique challenges currently around us. Not only for our own self-development but also to have the knowledge and skills to provide support to our families, friends, and colleagues.<br /></p>\\n<p>This unique retreat offers not just education but includes a supportive environment with caring and experienced facilitators to assist you to explore these difficult topics. The group will join together to learn practical strategies on how to work with very difficult people in their personal and professional life.</p>\\n<p>In addition to the conference program, attendees will have the opportunity to explore a number of activities to assist them manage stress and prevent burnout.</p>\\n<p>Each day Attendees can join the Facilitators and other attendees on one of the many beautiful, serene rainforest walks, explore different forms of meditation and unpack topics that can only be done in a supported learning environment such as this.</p>\\n<p>This Nursing Retreat has been developed by two experienced facilitators who look forward to working with you in the breath-taking natural environment of <a href=\\\"https://oreillys.com.au/\\\">O’Reilly’s Rainforest Retreat</a>.</p>\\n<p><em>Although this retreat is predominantly for Nurses other health care professionals are also welcome to</em> <em>attend</em>.</p><h3>WHO IS THIS CONFERENCE FOR?</h3>\\n<p>This is a conference retreat for all Nurses irrespective of clinical specialty. The content applies to a new graduate, enrolled nurse, registered nurse through to director of Nursing.</p>\\n<p>The issue of workplace violence is real within our professional culture as evidenced by increasing levels of burnout and distress.</p>\\n<p>The skills you will learn at the conference will be valuable to you whether you have experienced bullying or not.</p>\\n<p>If you are a clinical facilitator, educator, Nurse leader, or aspiring Nurse leader, this conference provides you with essential knowledge for your role.</p>\\n<p>This conference will assist you in developing your emotional intelligence and assertion skills, and to recognise and manage these difficult concepts. 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This course is for Nurse practitioners with an interest in hepatitis C. \\n\\nThe course is comprised of both self-directed training and 2x facilitated training sessions.\\n \\nThis course is equivalent to 5.75 CPD hours. \\n \\nREGISTER HERE: https://ashm.org.au/eventinforeg2/?id=6eb2ebca-498c-eb11-b1ac-0022481559c1 \\n \\nFunded by Eliminate Hepatitis C (EC) Australia.\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Australasian Society for HIV, Viral Hepatitis and Sexual Health Medicine\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Hepatitis C for Nurse Practitioners - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Hepatitis C for Nurse Practitioners - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-04-01 02:39:44','2021-04-01 02:39:44','3260aadb-84dc-4966-bae7-50a6cb910533'),(148939,NULL,1,NULL,113663,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":113663,\"title\":\"General Practitioner VR Doctor\",\"slug\":\"general-practitioner-vr-doctor\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"manager@goodwindrivemedical.com.au\",\"100\":\"Angela De-Gaetano\",\"70\":\"0734101122\",\"99\":\"Goodwin Drive Family Medical Centre is currently seeking a VR GP to fill a recently vacated position within the practice. The successful applicant will replace a popular GP with existing clientele. The centre has a well-established patient base, is privately-owned and centrally located in the main shopping precinct on beautiful Bribie Island.\\n\\nThe practice is supported by a friendly and experienced team of four receptionists, three nurses, a full-time practice manager and uses Best Practice Software. Allied Health and Pathology services are located on site.\\n\\nWe are a mixed billing practice situated in an MM2 region with 10991 bulk billing incentive eligibility.\\n\\nOpening Hours are Monday to Friday 7am to 6pm and Saturdays 8am to 12noon. Hours are flexible and offer a work and lifestyle balance within a caring and supportive team environment.\\n\\nInitial minimum hourly guarantee available or 70% of receipts, whichever is the higher.\\n\\nThe position is well suited to a GP with special interest in skin examination, procedures, dermatology or cosmetic medicine.\\n\\nEssential Criteria:\\n\\nMBBS or equivalent degree with current AHPRA registration\\n\\nFRACGP or equivalent\\n\\nExcellent communication and organisational skills\\n\\nActive participation in Professional Development\\n\\nIndemnity Insurance\\n\\nCaring and friendly personality\",\"94\":\"Goodwin Drive Family Medical Centre\",\"93\":[\"65423\"],\"97\":\"4507\",\"98\":\"qld\",\"95\":\"Shop 1, 229-235 Goodwin Drive\",\"96\":\"Bongaree\"}}',NULL,NULL,NULL,'2021-04-01 03:51:11','2021-04-01 03:51:11','7bb8c46f-7998-470c-8035-7d7cdc71b366'),(148942,148941,1,NULL,113663,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":113663,\"title\":\"General Practitioner VR Doctor\",\"slug\":\"general-practitioner-vr-doctor-2\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"manager@goodwindrivemedical.com.au\",\"100\":\"Angela De-Gaetano\",\"70\":\"0734101122\",\"99\":\"Goodwin Drive Family Medical Centre is currently seeking a VR GP to fill a recently vacated position within the practice. The successful applicant will replace a popular GP with existing clientele. The centre has a well-established patient base, is privately-owned and centrally located in the main shopping precinct on beautiful Bribie Island.\\n\\nThe practice is supported by a friendly and experienced team of four receptionists, three nurses, a full-time practice manager and uses Best Practice Software. Allied Health and Pathology services are located on site.\\n\\nWe are a mixed billing practice situated in an MM2 region with 10991 bulk billing incentive eligibility.\\n\\nOpening Hours are Monday to Friday 7am to 6pm and Saturdays 8am to 12noon. 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If you have any queries, please contact Dr Bianca Perera at bianca.perera@monash.edu or Dr. Chris Barton at chris.barton@monash.edu or Dr Christian Osadnik (Principal investigator) at christian.osadnik@monash.edu \\n\",\"125\":\"https://monash.az1.qualtrics.com/jfe/form/SV_9YShQa4MHmHj5UV\"}}',NULL,NULL,NULL,'2021-04-03 12:22:39','2021-04-03 12:22:39','30b3d83d-6b02-456c-925e-f3cdff2fe9ec'),(148959,NULL,1,NULL,148953,NULL,'pending',NULL,NULL,'{\"typeId\":\"27\",\"authorId\":148953,\"title\":\"RACGP funded national survey of GP management of patients following acute exacerbations of COPD\",\"slug\":\"racgp-funded-national-survey-of-gp-management-of-patients-following-acute-exacerbations-of-copd-2\",\"postDate\":null,\"expiryDate\":1622383200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"128\":\"Monash University\",\"124\":\"Investigators from Monash University are conducting a RACGP-funded national survey of GPs regarding the management of patients with acute exacerbations of COPD.\\nAcute exacerbations of COPD are a leading cause of hospitalisation, with a substantial proportion of cases being potentially preventable. 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If you have any queries, please contact Dr Bianca Perera at bianca.perera@monash.edu or Dr. Chris Barton at chris.barton@monash.edu or Dr Christian Osadnik (Principal investigator) at christian.osadnik@monash.edu \\n\",\"125\":\"https://monash.az1.qualtrics.com/jfe/form/SV_9YShQa4MHmHj5UV\"}}',NULL,NULL,NULL,'2021-04-03 12:22:42','2021-04-03 12:22:42','0924b06c-e1a2-4448-b5e8-2d721bc6d434'),(148962,NULL,1,NULL,148953,NULL,'pending',NULL,NULL,'{\"typeId\":\"27\",\"authorId\":148953,\"title\":\"RACGP funded national survey of GP management of patients following acute exacerbations of COPD\",\"slug\":\"racgp-funded-national-survey-of-gp-management-of-patients-following-acute-exacerbations-of-copd-3\",\"postDate\":null,\"expiryDate\":1622383200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"128\":\"Monash University\",\"124\":\"Investigators from Monash University are conducting a RACGP-funded national survey of GPs regarding the management of patients with acute exacerbations of COPD.\\nAcute exacerbations of COPD are a leading cause of hospitalisation, with a substantial proportion of cases being potentially preventable. 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If you have any queries, please contact Dr Bianca Perera at bianca.perera@monash.edu or Dr. Chris Barton at chris.barton@monash.edu or Dr Christian Osadnik (Principal investigator) at christian.osadnik@monash.edu \\n\",\"125\":\"https://monash.az1.qualtrics.com/jfe/form/SV_9YShQa4MHmHj5UV\"}}',NULL,NULL,NULL,'2021-04-03 12:22:44','2021-04-03 12:22:44','db9a611c-489e-4c0f-857b-40f51ea141b2'),(148965,NULL,1,NULL,148953,NULL,'pending',NULL,NULL,'{\"typeId\":\"27\",\"authorId\":148953,\"title\":\"RACGP funded national survey of GP management of patients following acute exacerbations of COPD\",\"slug\":\"racgp-funded-national-survey-of-gp-management-of-patients-following-acute-exacerbations-of-copd-4\",\"postDate\":null,\"expiryDate\":1622383200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"128\":\"Monash University\",\"124\":\"Investigators from Monash University are conducting a RACGP-funded national survey of GPs regarding the management of patients with acute exacerbations of COPD.\\nAcute exacerbations of COPD are a leading cause of hospitalisation, with a substantial proportion of cases being potentially preventable. We kindly invite GPs to complete a short survey that aims to better understand current practice and unmet needs in order to optimise care for these patients. \\nAll eligible participants who complete the survey will have the chance to win one of two $250 gift vouchers, and anyone who opts in (and is selected) for a follow-up qualitative interview will receive a $250 gift voucher. \\nThe survey has been approved by the Monash University Human Research Ethics Committee (MUHREC ref. 26571). If you have any queries, please contact Dr Bianca Perera at bianca.perera@monash.edu or Dr. Chris Barton at chris.barton@monash.edu or Dr Christian Osadnik (Principal investigator) at christian.osadnik@monash.edu \\n\",\"125\":\"https://monash.az1.qualtrics.com/jfe/form/SV_9YShQa4MHmHj5UV\"}}',NULL,NULL,NULL,'2021-04-03 12:22:45','2021-04-03 12:22:45','130dcbec-c4c9-40a4-bbe2-c282ee98e855'),(148968,148967,1,NULL,148953,NULL,'pending',NULL,NULL,'{\"typeId\":\"27\",\"authorId\":148953,\"title\":\"RACGP funded national survey of GP management of patients following acute exacerbations of COPD\",\"slug\":\"racgp-funded-national-survey-of-gp-management-of-patients-following-acute-exacerbations-of-copd-5\",\"postDate\":null,\"expiryDate\":1622383200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"128\":\"Monash University\",\"124\":\"Investigators from Monash University are conducting a RACGP-funded national survey of GPs regarding the management of patients with acute exacerbations of COPD.\\nAcute exacerbations of COPD are a leading cause of hospitalisation, with a substantial proportion of cases being potentially preventable. We kindly invite GPs to complete a short survey that aims to better understand current practice and unmet needs in order to optimise care for these patients. \\nAll eligible participants who complete the survey will have the chance to win one of two $250 gift vouchers, and anyone who opts in (and is selected) for a follow-up qualitative interview will receive a $250 gift voucher. \\nThe survey has been approved by the Monash University Human Research Ethics Committee (MUHREC ref. 26571). If you have any queries, please contact Dr Bianca Perera at bianca.perera@monash.edu or Dr. Chris Barton at chris.barton@monash.edu or Dr Christian Osadnik (Principal investigator) at christian.osadnik@monash.edu \\n\",\"125\":\"https://monash.az1.qualtrics.com/jfe/form/SV_9YShQa4MHmHj5UV\"}}',NULL,NULL,NULL,'2021-04-03 12:24:52','2021-04-03 12:24:52','a19f97e7-809e-4946-b8fa-2c6a711665f9'),(148971,148970,1,NULL,98178,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":98178,\"title\":\"LOCUM GP POSITION\",\"slug\":\"locum-gp-position\",\"postDate\":null,\"expiryDate\":1620136800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"recruitment@anchormedical.com.au\",\"100\":\"Shabnam Ali\",\"70\":\"0437535501\",\"99\":\"As our Primary GP goes on maternity leave we would welcome a VR GP to look after the patient base, to ensure continuity of care, for many of our chronic disease patients.\\nHours to suit your needs and lifestyle. \\nYou can practice your way with us (appointments, walk-ins or Telehealth consults available). \\nWe are open to discussions on how we can help to support your interests with a large patient base waiting for you. \\nWe have a fully equipped treatment room and experienced nurses/ CDM support on site. \\nOur highly experienced administration staff will put you at ease starting at a new practice. \\nWe can offer you: · \\n•\\tcompetitive remuneration and guaranteed income \\n•\\tflexible work arrangements to accommodate different needs and objectives along with work-life priorities\\n•\\twe will embrace your idiosyncrasies. \\n•\\tIncredible earning potential\\nAre YOU the Dr we are looking for? Contact us today on 0437535501 for a confidential chat.\\nSee what our other Drs have to say:\\nwww.amed.com.au\\n\",\"94\":\"Anchor Medical\",\"93\":[\"65423\"],\"97\":\"4502\",\"98\":\"qld\",\"95\":\"4 Dayboro road\",\"96\":\"Petrie\"}}',NULL,NULL,NULL,'2021-04-05 03:55:52','2021-04-05 03:55:52','8c28ced0-8633-4a3d-9c25-801e2bba4e73'),(148974,148973,1,NULL,98178,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":98178,\"title\":\"Practice Manager\",\"slug\":\"practice-manager-2\",\"postDate\":null,\"expiryDate\":1620136800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"recruitment@anchormedical.com.au\",\"100\":\"Nargis Bidgood\",\"70\":\"0401334348\",\"99\":\"Our organization is growing and we need a skilled and experienced practice manager to assist our existing leadership team to achieve goals and improve efficiencies while keeping a growth mindset.\\n\\nABOUT Us: \\nAnchor Medicals core values that resonate with our team include \\nService, Empathy and Respect.\\nOur GP practices located across North Brisbane offer a diverse range of services and practitioners with a variety of special interests.\\n\\nYour tasks will include:\\nManaging diverse multi site teams throughout their life cycle from recruitment, to performance management and ongoing training and development.\\nProactively maintaining practice policies and being aware of new innovative developments in the primary health industry.\\nImplement strategic policies, programs and services and recommending corrective actions for said programs\\nWorking alongside our business development team leaders you will be supported to achieve all your goals.\\n\\nA family owned and run organisation all our team are part of our extended family and while our focus is on our organisational opportunity to provide care, our team is first and foremost our priority.\\n\\nWe offer a competitive salary package and exciting growth opportunities for the successful candidate.\\n\\nThe successful candidate will have:\\nAt least 5 years experience in a similar role\\nExcellent time management skills and the ability to prioritise and delegate tasks while adhering to deadlines\\nPrevious experience with Best Practice software\\nProactive approach to maintaining awareness of current policies, issues, trends and knowledge within the primary health industry\\nHigh level of management acumen, with experience in interpretation of financial statement and a focus on profitability, regular reporting, budget forecasting, management and reporting.\\n\\nSound like the position for you? Contact us today for a confidential chat-coffee is on us &#x1f60a;.\\n\\nContact Nargis Bidgood on 0401334348 or email your cv to recruitment@anchormedical.com.au\\n\",\"94\":\"Anchor Medical\",\"93\":[\"108528\"],\"97\":\"4035\",\"98\":\"qld\",\"95\":\"shop 12, 700 albany creek road\",\"96\":\"albany creek\"}}',NULL,NULL,NULL,'2021-04-05 04:18:34','2021-04-05 04:18:34','69c33b70-aaaa-4682-9394-33f7862edee8'),(149337,149336,1,NULL,103774,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":103774,\"title\":\"Sexual and Reproductive Health in Primary Care\",\"slug\":\"sexual-and-reproductive-health-in-primary-care\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Online-Zoom\",\"71\":\"education@ashm.org.au\",\"67\":\"Sexual and Reproductive Health in Primary Care \\n \\nThis two-part online course aims to provide practitioners with an overview of sexual and reproductive health care in general practice, covering sexual health, sexual history taking, STI screening, contraception and unintended pregnancy. This training also discusses how STI screening can be integrated into contraception and unintended pregnancy consultations. \\n \\nThis course is for: GPs, GP registrars, nurse practitioners, practice nurses, and other practitioners working in primary care settings. \\n \\nPart One: Saturday 15 May 2021, 9:30-12:30pm (AEST) \\nPart Two: Saturday 22 May 2021, 9:30-12:30pm (AEST) \\nPlease note that you will need to attend both workshops in order to receive accreditation. \\n \\nRegister here: https://ashm.org.au/eventinforeg2/?id=b4631c35-748b-eb11-b1ac-002248155f14 \\n \\nFunded by Queensland Government Department of Health. \\n\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"ASHM\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Sexual and Reproductive Health in Primary Care - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Sexual and Reproductive Health in Primary Care - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-04-07 00:16:41','2021-04-07 00:16:41','bd785441-f44a-449d-9683-382f3f931b09'),(150185,NULL,1,NULL,150180,NULL,'revoked','',NULL,'{\"typeId\":\"19\",\"authorId\":\"150180\",\"title\":\"Practice Nurse\",\"slug\":\"practice-nurse-2\",\"postDate\":1617857760,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"admin@warnerlakesfamilypractice.com.au\",\"100\":\"Michelle\",\"70\":\"734480163\",\"99\":\"<p>We are looking for a experienced Registered Practice Nurse for a part time casual position who can provide quality care to our patients.<br /><br /><br /><br /><strong>Duties will include:</strong><br /><br /></p>\\n\\n<ul><li>Health Assessments</li></ul>\\n<p><br /></p><ul><li>Chronic Disease Management and Team care arrangements</li></ul>\\n<p><br /></p><ul><li>Vaccinations – Childhood immunisations – Preparation and Recording</li></ul>\\n<p><br /></p><ul><li>Recalls and Reminders</li></ul>\\n<p><br /></p><ul><li>Dressings and Wound Care , ECG, Spirometry</li></ul>\\n<p><br /></p><ul><li>Vaccine management, Infection Control and Sterilisation.</li></ul>\\n<p><br /><br /></p>\\n<p><strong>Skills required:</strong></p>\\n<p><br /></p><ul><li><br /></li><li>Experience in General Practice as a clinical nurse</li><li>Flexibility and enthusiasm to work in a team environment with the ability to multitask</li><li>Best Practice medical software experience is advantageous.</li><li>APHRA Registration - CPR</li></ul>\\n<p><br /></p><ul><li>Immediate start (if possible) for training 10-15 hrs per week </li></ul>\\n<h6>CONTACT PERSON</h6>\\n<p>Michelle </p>\\n<h6>PHONE</h6>\\n<p><a href=\\\"tel:0738559778\\\">07</a>34480163</p>\\n<h6><br /></h6>\\n\",\"94\":\"Warner Lakes Family Practice\",\"93\":[\"75039\"],\"97\":\"4500\",\"98\":\"qld\",\"95\":\"1185b Old North Road\",\"96\":\"Warner\"}}',NULL,NULL,'2021-04-08 05:04:17','2021-04-08 05:03:26','2021-04-08 05:04:17','74850a64-6911-4fe6-a61e-c95449829af8'),(150186,NULL,1,NULL,150180,NULL,'pending','',NULL,'{\"typeId\":\"19\",\"authorId\":\"150180\",\"title\":\"Practice Nurse\",\"slug\":\"practice-nurse-2\",\"postDate\":1617857760,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"admin@warnerlakesfamilypractice.com.au\",\"100\":\"Michelle\",\"70\":\"734480163\",\"99\":\"<p>We are looking for a experienced Registered Practice Nurse for a part time casual position who can provide quality care to our patients.<br /><br /><br /><br /><strong>Duties will include:</strong><br /><br /></p>\\n<ul><li>Health Assessments</li></ul>\\n<p><br /></p>\\n<ul><li>Chronic Disease Management and Team care arrangements</li></ul>\\n<p><br /></p>\\n<ul><li>Vaccinations – Childhood immunisations – Preparation and Recording</li></ul>\\n<p><br /></p>\\n<ul><li>Recalls and Reminders</li></ul>\\n<p><br /></p>\\n<ul><li>Dressings and Wound Care , ECG, Spirometry</li></ul>\\n<p><br /></p>\\n<ul><li>Vaccine management, Infection Control and Sterilisation.</li></ul>\\n<p><br /><br /></p>\\n<p><strong>Skills required:</strong><br /><br /></p>\\n\\n<ul><li>Experience in General Practice as a clinical nurse</li><li>Flexibility and enthusiasm to work in a team environment with the ability to multitask</li><li>Best Practice medical software experience is advantageous.</li><li>APHRA Registration - CPR</li></ul>\\n<p><br /></p>\\n<ul><li>Immediate start (if possible) for training 10-15 hrs per week </li></ul>\\n<h6>CONTACT PERSON</h6>\\n<p>Michelle </p>\\n<h6>PHONE</h6>\\n<p><a href=\\\"tel:0738559778\\\">07</a>34480163</p>\\n<h6><br /></h6>\",\"94\":\"Warner Lakes Family Practice\",\"93\":[\"75039\"],\"97\":\"4500\",\"98\":\"qld\",\"95\":\"1185b Old North Road\",\"96\":\"Warner\"}}',NULL,NULL,NULL,'2021-04-08 05:04:20','2021-04-08 05:04:20','b282a9b8-64bc-4dc4-8c05-3651710d381d'),(150191,150190,1,NULL,150189,NULL,'pending',NULL,NULL,'{\"typeId\":\"27\",\"authorId\":150189,\"title\":\"Digital Health Intervention Study\",\"slug\":\"digital-health-intervention-study\",\"postDate\":null,\"expiryDate\":1625666400,\"enabled\":false,\"newParentId\":null,\"fields\":{\"128\":\"Woolcock Institute of Medical Research\",\"124\":\"You are invited to participate in a study that aims to explore the perspectives and experiences of primary care professionals (GPs, nurses and pharmacists) on the implementation of digital health interventions and sleep management. Primary care professionals can provide valuable information on how digital health interventions can be implemented into their clinical practice to facilitate better health care for patients. \\n\\nThis study involves an online survey which takes max. 8 minutes to complete. As reimbursement you will be offered to enter into a draw to win a $200 Visa gift card. \\nYou will also be invited to complete a 30-40 min remote semi-structured interview. This interview will further explore your experiences and perceptions of digital health interventions, reimbursed with a $50 gift card.\\n\",\"125\":\"https://survey.gpsfix.com.au/\"}}',NULL,NULL,NULL,'2021-04-08 05:13:04','2021-04-08 05:13:04','11c25641-5420-4f96-b680-099b605d5d73'),(150196,NULL,1,NULL,150180,NULL,'pending','',NULL,'{\"typeId\":\"19\",\"authorId\":\"150180\",\"title\":\"Medical Receptionist\",\"slug\":\"medical-receptionist-3\",\"postDate\":1617858240,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"manager@warnerlakesfamilypractice.com.au\",\"100\":\"Michelle\",\"70\":\"734480163\",\"99\":\"<p>Looking for a experienced medical receptionist for a casual part time position to join our team.<br /><br />Previous experience with Best Practice preferred. </p>\\n<p>Duties as follows:</p>\\n\\n<ul><li>manage appointment schedules</li><li>working knowledge of Medicare item numbers for general practice</li><li>assisting clients with booking appointments with specialists and other providers</li><li>work effectively within a team and also able to work independently</li><li>possess a strong work ethic</li><li>display a professional manner via phone and with patients in the clinic setting</li><li>able to multitask and display fantastic organisational skills</li><li>scheduling appointments and processing payments</li><li>banking</li><li>organising incoming correspondence and directing to the appropriate health professional</li><li>liaising with patients and their families and assisting with arrangements for their care</li><li>assisting our GP\'s and allied health providers with required administration tasks.</li></ul>\\n\\n<p><br /></p>\\n<p>The position offers approximately 20-25 hours per week with the potential to increase.<br /></p>\\n\\n<p><br /></p>\",\"94\":\"Warner Lakes Family Practice\",\"93\":[\"75035\"],\"97\":\"4500\",\"98\":\"qld\",\"95\":\"1185b Old North Road\",\"96\":\"Warner\"}}',NULL,NULL,NULL,'2021-04-08 05:14:55','2021-04-08 05:14:55','adc83c47-87bc-432f-826e-05f8e0e7713b'),(150310,150309,1,NULL,113369,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":113369,\"title\":\"Gynaecology Workshop\",\"slug\":\"gynaecology-workshop\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"\",\"67\":\"The GP Alignment Program is an award-winning* series of free workshops hosted by\\nMetro North Hospital and Health Service and Brisbane North PHN GPLO program.\\n\\nSpecific information relating to each workshop including registration\\ndetails will be made available closer to the date of each workshop.\\n\\nFOR MORE INFORMATION\\nPlease contact the GPLO team\\nPhone:07 3646 6852\\nEmail: mngplo@health.qld.gov.au\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Brisbane North PHN and Metro North Hospital and Health Service\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Gynaecology Workshop - 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Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Gynaecology Workshop - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-04-09 03:04:43','2021-04-09 03:04:43','da9385bf-ff26-48eb-ab23-1ee5c742e5ba'),(150316,150315,1,NULL,113369,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":113369,\"title\":\"Maternity Workshop\",\"slug\":\"maternity-workshop\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"\",\"67\":\"The GP Alignment Program is an award-winning* series of free workshops hosted by\\nMetro North Hospital and Health Service and Brisbane North PHN GPLO program.\\n\\nSpecific information relating to each workshop including registration\\ndetails will be made available closer to the date of each workshop.\\n\\nFOR MORE INFORMATION\\nPlease contact the GPLO team\\nPhone: 07 3646 6852\\nEmail: mngplo@health.qld.gov.au\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Brisbane North PHN and Metro North Hospital and Health Service\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Maternity Workshop - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Maternity Workshop - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-04-09 03:06:04','2021-04-09 03:06:04','50b5da1d-f676-4ccf-b15f-2f0fda8210d3'),(150324,150323,1,2315,150319,NULL,'pending','',NULL,'{\"typeId\":\"27\",\"authorId\":\"150319\",\"title\":\"My health for life - General Practice Survey\",\"slug\":\"my-health-for-life-general-practice-survey\",\"postDate\":1617939060,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"128\":\"My health for life\",\"124\":\"<p>The My health for life team are seeking feedback from GPs, practices nurses and administration staff on your knowledge and perception of the program. Your feedback will be considered for future improvements to the program. Feedback from all team members within the practice is welcomed. Participants will have the opportunity to win 1 of 3 $100 Coles Myer gift vouchers.<br /></p>\",\"125\":\"https://forms.office.com/pages/responsepage.aspx?id=MPWbVrhYcEOEYW-UYiIh2qvSMdNKJZdBkvBonrwfP2VUNlFMSVVORFdDRVFISzlQN1k2VkoxU0FaRSQlQCN0PWcu\"}}',NULL,NULL,NULL,'2021-04-09 03:35:02','2021-04-09 03:35:02','22870bf8-437e-4f7c-993c-59d61f168793'),(150330,150329,1,NULL,128992,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":128992,\"title\":\"Telegraph Road Clinic – VR General Practitioner\",\"slug\":\"telegraph-road-clinic-vr-general-practitioner\",\"postDate\":null,\"expiryDate\":1620482400,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"ejstrc@tpg.com.au\",\"100\":\"Elizabeth Sullivan\",\"70\":\"+61732617000\",\"99\":\"Telegraph Road Clinic – VR General Practitioner\\n\\nOur busy practice has an immediate vacancy for an experienced VR General Practitioner committed to quality clinical care to join our team of GP’s in our well-established Brisbane Northside practice.\\n \\nOur practice is open Monday to Friday 6.00 am until 8.30 pm and Saturday 8.00 am to 3.00 pm\\n\\nWe are a trusted family practice within the community and known for providing excellent medical care. \\n• AGPAL accredited\\n• Pracsoft/Medical Director Software\\n• fully equipped and computerised practice\\n• non corporate (doctor owned)\\n• private billing practice\\n• 65 per cent receipted income\\n• committed team player\\n• Up to 4 days available – \\n• established patient base\\n• immediate start available\\n\\nPlease Email your CV to elizabeth.sullivan@telegraphroadclinic.com.au \\n\\nCONTACT PERSON\\nElizabeth Sullivan \\n\\nPHONE\\n07 3261 7000\\n\\nEMAIL\\nelizabeth.sullivan@telegraphroadclinic.com.au\\n\\nLOCATION\\nShop 26 Bracken Ridge Shopping Plaza, 250 Telegraph Road \\nBracken Ridge 4017 \\n\",\"94\":\"Telegraph Road Clinic\",\"93\":[\"65423\"],\"97\":\"4017\",\"98\":\"qld\",\"95\":\"Shop 26 Bracken Ridge Shopping Plaza, 250 Telegraph Road\",\"96\":\"Bracken Ridge\"}}',NULL,NULL,NULL,'2021-04-09 04:06:07','2021-04-09 04:06:07','d0d45094-e17c-4820-b90d-d2991d400c16'),(150332,150329,1,NULL,128992,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"128992\",\"title\":\"Telegraph Road Clinic – VR General Practitioner\",\"slug\":\"telegraph-road-clinic-vr-general-practitioner\",\"postDate\":null,\"expiryDate\":1620482400,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"ejstrc@tpg.com.au\",\"100\":\"Elizabeth Sullivan\",\"70\":\"+61732617000\",\"99\":\"Telegraph Road Clinic – VR General Practitioner\\n\\nOur busy practice has an immediate vacancy for an experienced VR General Practitioner committed to quality clinical care to join our team of GP’s in our well-established Brisbane Northside practice.\\n \\nOur practice is open Monday to Friday 6.00 am until 8.30 pm and Saturday 8.00 am to 3.00 pm\\n\\nWe are a trusted family practice within the community and known for providing excellent medical care. \\n• AGPAL accredited\\n• Pracsoft/Medical Director Software\\n• fully equipped and computerised practice\\n• non corporate (doctor owned)\\n• private billing practice\\n• 65 per cent receipted income\\n• committed team player\\n• Up to 4 days available – \\n• established patient base\\n• immediate start available\\n\\nPlease Email your CV to elizabeth.sullivan@telegraphroadclinic.com.au \\n\\nCONTACT PERSON\\nElizabeth Sullivan \\n\\nPHONE\\n07 3261 7000\\n\\nEMAIL\\nelizabeth.sullivan@telegraphroadclinic.com.au\\n\\nLOCATION\\nShop 26 Bracken Ridge Shopping Plaza, 250 Telegraph Road \\nBracken Ridge 4017 \\n\",\"94\":\"Telegraph Road Clinic\",\"93\":[\"65423\"],\"97\":\"4017\",\"98\":\"qld\",\"95\":\"Shop 26 Bracken Ridge Shopping Plaza, 250 Telegraph Road\",\"96\":\"Bracken Ridge\"}}',NULL,NULL,NULL,'2021-04-09 04:06:46','2021-04-09 04:06:46','fea2892c-f744-462c-bff8-326865c47b57'),(150333,150329,1,NULL,128992,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"128992\",\"title\":\"Telegraph Road Clinic – VR General Practitioner\",\"slug\":\"telegraph-road-clinic-vr-general-practitioner\",\"postDate\":null,\"expiryDate\":1620482400,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"ejstrc@tpg.com.au\",\"100\":\"Elizabeth Sullivan\",\"70\":\"+61732617000\",\"99\":\"Telegraph Road Clinic – VR General Practitioner\\n\\nOur busy practice has an immediate vacancy for an experienced VR General Practitioner committed to quality clinical care to join our team of GP’s in our well-established Brisbane Northside practice.\\n \\nOur practice is open Monday to Friday 6.00 am until 8.30 pm and Saturday 8.00 am to 3.00 pm\\n\\nWe are a trusted family practice within the community and known for providing excellent medical care. \\n• AGPAL accredited\\n• Pracsoft/Medical Director Software\\n• fully equipped and computerised practice\\n• non corporate (doctor owned)\\n• private billing practice\\n• 65 per cent receipted income\\n• committed team player\\n• Up to 4 days available – \\n• established patient base\\n• immediate start available\\n\\nPlease Email your CV to elizabeth.sullivan@telegraphroadclinic.com.au \\n\\nCONTACT PERSON\\nElizabeth Sullivan \\n\\nPHONE\\n07 3261 7000\\n\\nEMAIL\\nelizabeth.sullivan@telegraphroadclinic.com.au\\n\\nLOCATION\\nShop 26 Bracken Ridge Shopping Plaza, 250 Telegraph Road \\nBracken Ridge 4017 \\n\",\"94\":\"Telegraph Road Clinic\",\"93\":[\"65423\"],\"97\":\"4017\",\"98\":\"qld\",\"95\":\"Shop 26 Bracken Ridge Shopping Plaza, 250 Telegraph Road\",\"96\":\"Bracken Ridge\"}}',NULL,NULL,NULL,'2021-04-09 04:06:47','2021-04-09 04:06:47','2e3522f8-4ba1-4609-9a76-f090da01b7c0'),(150373,150372,1,NULL,147049,NULL,'pending',NULL,NULL,'{\"typeId\":\"27\",\"authorId\":147049,\"title\":\"Seeking Volunteers for Research Study at The University of Queensland: Exploring GPs’ Perspectives on N-of-1 Clinical Trials and Single-Case Designs in Healthcare\",\"slug\":\"seeking-volunteers-for-research-study-at-the-university-of-queensland-exploring-gps-perspectives-on-n-of-1-clinical-trials-and-single-case-designs-in-healthcare\",\"postDate\":null,\"expiryDate\":1630418400,\"enabled\":false,\"newParentId\":null,\"fields\":{\"128\":\"The University of Queensland\",\"124\":\"We are inviting General Practitioners with at least 1 year of clinical experience to participate in an interview exploring their views on N-of-1 clinical trials and single-case designs in healthcare.\\n\\nGroup based research methods, such as the Randomised Controlled Trial, focus on how effective a treatment is on average. In contrast, N-of-1 clinical trials and single-case designs can be used to rigorously evaluate treatments for an individual patient. For more information about study and the importance of these methods, please visit https://clinical-research.centre.uq.edu.au/exploring-stakeholders%E2%80%99-perspectives-about-using-n-1-trials-and-single-case-studies-healthcare-theory-based-interview-study.\\n\\nDuring this study, you will be asked to:\\n\\n· complete a short online survey collecting background information – takes no longer than 5 minutes to complete\\n\\n· watch a short informational video on N-of-1 clinical trials and single-case designs – takes around 10-15 minutes to watch\\n\\n· participate in a one-on-one interview via video call (or in person, at a location convenient to you), which will last between 25 and 45 minutes.\\n\\n \\n\\nBy participating in this study, you will be providing valuable information that will inform strategies to improve awareness and uptake of N-of-1 clinical trials and single-case designs in the healthcare context. \\n\\nIf you are interested in participating, please email suzanne.mcdonald@uq.edu.au or contact our study coordinator, Marisa Niemeijer (0422 437 998) for more information.\\n\\nThank you for your consideration.\\n\",\"125\":\"https://clinical-research.centre.uq.edu.au/exploring-stakeholders%E2%80%99-perspectives-about-using-n-1-trials-and-single-case-studies-healthcare-theory-based-interview-study\"}}',NULL,NULL,NULL,'2021-04-11 03:02:30','2021-04-11 03:02:30','c4e0d4d1-9ef8-4b1c-ad4b-e29e622a7ba3'),(150419,150418,1,NULL,114482,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":114482,\"title\":\"Smart Referrals - Tips, Tricks and Questions - WEBINAR\",\"slug\":\"smart-referrals-tips-tricks-and-questions-webinar\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"\",\"67\":\"This half hour lunchtime webinar will answer frequently asked questions about Smart Referrals. A recording will be available after the event.\\nSpeaker: Dr Jon Harper, Senior Clinical Editor – Sunshine Coast HealthPathways\\n\\nLearning outcomes:\\n1. Improve your speed of completion of Smart Referrals – finding the condition and specialty, mandatory and non-mandatory fields. \\n2. Utilise components to ensure referral acceptance – ‘ihover’ prompts, attaching documents and investigations\\n3. 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Learn how to manage and treat chronic hepatitis B in primary care settings. This online training course is designed for General Practitioners, other community-based medical practitioners and nurse practitioners to effectively diagnose, manage and treat chronic hepatitis B within their primary care setting. \\n\\nThis course will take place over 3 weeks with a combination of self paced learning and interactive webinars.\\n\\nThis course is for: General Practitioners and Nurse Practitioners and other community-based Medical Practitioners in Queensland. \\n\\nSession 1: 4 May 2021, 6:30pm – 8:30pm (AEST) \\n\\nSession 2: 11 May 2021, 6:30pm – 8:30pm (AEST) \\n\\nSession 3: 18 May 2021, 6:30pm – 8:30pm (AEST) \\n\\nFor more information and to register, visit: https://www.ashm.org.au/eventinforeg2/?id=ba76ba4d-a492-eb11-b1ac-002248152bf2\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"ASHM\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Hepatitis B s100 Prescriber Course - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Hepatitis B s100 Prescriber Course - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-04-12 05:43:16','2021-04-12 05:43:16','439e1501-a36d-46eb-8734-0eff919bc225'),(150888,150887,1,NULL,150886,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":150886,\"title\":\"Updates in the management of complex skin cancers\",\"slug\":\"updates-in-the-management-of-complex-skin-cancers\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Victoria Park Golf Complex, 309 Herston Road, Herston QLD 4006\",\"71\":\"rebecca.kavanagh@genesiscare.com\",\"70\":\"0436340099\",\"67\":\"InfinityPATH and GenesisCare invite GPs to join us for dinner and an evening of specialist updates and collaborative patient case discussion focusing on the diagnosis and management of complex skin cancers. Presenters include Dermatologist/Dermatopathologist Dr Karl Rodins, specialist skin GP Dr Muhammad Hussain and Radiation Oncologist Dr Art Kaminski. \",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"InfinityPATH & GenesisCare\",\"72\":\"within\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Updates in the management of complex skin cancers - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Updates in the management of complex skin cancers - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-04-13 02:50:33','2021-04-13 02:50:33','b66d27ce-482c-4c92-94ab-94d2e0f217b5'),(151157,151156,1,NULL,97391,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":97391,\"title\":\"COVID-19 vaccines - culturally appropriate responses to commonly asked questions from multicultural communities\",\"slug\":\"covid-19-vaccines-culturally-appropriate-responses-to-commonly-asked-questions-from-multicultural-communities\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"info@refugeehealthnetworkqld.org.au\",\"67\":\"This event will help equip you to understand and respond to the concerns and questions that people from culturally and linguistically diverse (CALD) communities have about the COVID-19 vaccines to help them make informed decisions.People from CALD backgrounds face many barriers to equitable access to health care and information. Health professionals, settlement workers and other workers supporting people of CALD backgrounds play an important role in ensuring clients have access to accurate information about the COVID-19 vaccines.\\n\\nYou are invited to an online education event to hear commonly asked questions from CALD communities (and how to respond to them) and cultural considerations around the COVID-19 vaccines. A panel of health and community representatives with experience in working with CALD and refugee background communities will share their insights and knowledge.\\n\\nPanel members include: Evelyn Pe, Refugee Health Consultant (G11), Asad Khalid MyQ Council Youth Leader, Dr. Paul Griffin, Infectious Disease Specialist, Dr. Margaret Kay, GP and Clinical Lead in Multicultural Health, Anna Strikis, Refugee Health Nurse.\\n\\nhttps://www.eventbrite.com.au/e/covid-19-vaccines-culturally-appropriate-responses-with-cald-communities-tickets-150677112299\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Refugee Health Network Qld Clinical Advisory and Brisbane South PHN\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"COVID-19 vaccines - culturally appropriate responses to commonly asked questions from multicultural communities - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"COVID-19 vaccines - culturally appropriate responses to commonly asked questions from multicultural communities - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-04-14 23:38:29','2021-04-14 23:38:29','20766388-e8e1-42ef-9beb-ed6bdbcdaf72'),(151171,151170,1,NULL,141326,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":141326,\"title\":\"General Practitioner\",\"slug\":\"general-practitioner\",\"postDate\":null,\"expiryDate\":1619964000,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"sbursey@brisyouth.org\",\"100\":\"Simone Bursey\",\"70\":\"0468998554\",\"99\":\"This is an exciting opportunity to make a difference in the lives of vulnerable young people. The position provides primary health care services for young people visiting the BYS medical clinic. The aim is to improve young people’s access to health care information and services, address health and mental health needs to promote wellbeing, and encourage them to engage in their healthcare.\",\"94\":\"Brisbane Youth Service\",\"93\":[\"65423\"],\"97\":\"4006\",\"98\":\"qld\",\"95\":\"42 McLachlan St\",\"96\":\"Fortitude Valley\"}}',NULL,NULL,NULL,'2021-04-15 06:32:26','2021-04-15 06:32:26','563e5f4f-1829-4641-9abf-a06a1b66e609'),(151174,151173,1,NULL,141326,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":141326,\"title\":\"General Practitioner\",\"slug\":\"general-practitioner-4\",\"postDate\":null,\"expiryDate\":1619964000,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"sbursey@brisyouth.org\",\"100\":\"Simone Bursey\",\"70\":\"0468998554\",\"99\":\"This is an exciting opportunity to make a difference in the lives of vulnerable young people. The position provides primary health care services for young people visiting the BYS medical clinic. The aim is to improve young people’s access to health care information and services, address health and mental health needs to promote wellbeing, and encourage them to engage in their healthcare.\",\"94\":\"Brisbane Youth Service\",\"93\":[\"65423\"],\"97\":\"4006\",\"98\":\"qld\",\"95\":\"42 McLachlan St\",\"96\":\"Fortitude Valley\"}}',NULL,NULL,NULL,'2021-04-15 06:32:28','2021-04-15 06:32:28','804d0faf-d0c0-4a8b-b84d-04419034f648'),(151182,151181,1,2350,151177,NULL,'pending','',NULL,'{\"typeId\":\"19\",\"authorId\":\"151177\",\"title\":\"Job vacancy\",\"slug\":\"job-vacancy\",\"postDate\":1618522200,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"admin@windsorfamilymedical.com.au\",\"100\":\"Selina Stephens or Dr Mohammed Akram Hossain\",\"70\":\"0438 271 939\",\"99\":\"<p>We are a family owned practice looking for 1 full time VR GP and 1 part time VR GP. We are located very closely to the RBWH and are only a couple of bus/train stops from Brisbane city. We are a mixed billing practice with an RN. </p>\",\"94\":\"Windsor Family Medical Centre\",\"93\":[\"65423\"],\"97\":\"4030\",\"98\":\"qld\",\"95\":\"Shop 1, 222 Lutwyche Road\",\"96\":\"Windsor\"}}',NULL,NULL,NULL,'2021-04-15 21:36:01','2021-04-15 21:36:01','25779ed8-c2b3-4422-9e91-57ae3b3e08ac'),(151188,151187,1,NULL,101029,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":101029,\"title\":\"Woody Point Medical Centre - General Practitioner\",\"slug\":\"woody-point-medical-centre-general-practitioner\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"pmanager.woodypointmedical@gmail.com\",\"100\":\"Josette\",\"70\":\"073284 9452\",\"99\":\"Are you looking at working in busy family owned well established medical practice in front of the picturesque water views of Woody Point? \\n\\nOur practice is open Monday to Friday 9.00 am until 5pm pm, with no weekend work.\\n\\nWe are a trusted family practice within the community and known for providing excellent medical care.\\n\\nQPA accredited\\nBest Practice Software\\nNon corporate (doctor owned)\\nBulk billing practice\\nCompetitive remuneration and guaranteed income\\n\\nPlease contact Josette via email pmanager.woodypointmedical@gmail.com\",\"94\":\"Woody Point Medical Centre\",\"93\":[\"65423\"],\"97\":\"4019\",\"98\":\"qld\",\"95\":\"28 Lilla St WOODY POINT QLD 4019, 28 Lilla St\",\"96\":\"WOODY POINT\"}}',NULL,NULL,NULL,'2021-04-16 01:07:34','2021-04-16 01:07:34','0961442e-d31f-450c-b571-5c593239affc'),(151198,NULL,1,NULL,151094,NULL,'pending','',NULL,'{\"typeId\":\"5\",\"authorId\":\"151094\",\"title\":\"A-Z Cardiology Series: Atrial Fibrillation & Heart Murmurs\",\"slug\":\"a-z-cardiology-series-atrial-fibrillation-heart-murmurs\",\"postDate\":1618722780,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"admin@medd.com.au\",\"70\":\"0407986738\",\"67\":\"<p><strong>Lateral Connections in collaboration with MEDD, invite you to attend an RACGP 3 Point CPD Webinar Series</strong></p>\\n\\n<p>MEDD is excited to announce our partnership with RACGP CPD Provider, Lateral Connections, and bring you our new series, <strong>A-Z Cardiology Series.</strong> Our partnership gives Australian GPs the opportunity to network with local participating Cardiologists and get a refresher on the latest clinical updates and guidelines for all cardiac conditions, whilst contributing to their annual RACGP CPD Points.</p>\\n<p>On behalf of Dr Dale Murdoch from Prince Charles Hospital and Dr Kieran Dauber from St Vincent’s Hospital Northside, we invite you to attend this RACGP CPD Accredited Virtual Meeting, focusing on Atrial Fibrillation &amp; Heart Murmurs.</p>\\n<p>Please register to attend via this link: <a href=\\\"https://medd.com.au/events/a-z-virtual/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">Click here</a></p>\\n\\n<p><strong>Why Attend? </strong></p>\\n<p>At the conclusion of this meeting, the attendee will be able to: </p>\\n<p>1. Identify the significance of different heart murmurs and when to initiate a further investigation? </p>\\n<p>2. Outline the indications and safety consideration for Initiation and managing anticoagulation therapy for atrial fibrillation</p>\\n<p>3. Identify the signs, symptoms and management pathways of aortic and mitral valve disease </p>\\n\\n<p><strong>About the Speakers: </strong></p>\\n<p><strong>Dr Dale Murdoch - Interventional Cardiologist </strong><br />Dale is an Interventional Cardiologist who has an interest in structural heart disease intervention, transcatheter heart valves and transformative technology in healthcare.</p>\\n<p><strong>Dr Kieran Dauber - Cardiologist Electrophysiologist</strong><br />Kieran is a Cardiologist Electrophysiologist with a focus on ablation of cardiac arrhythmias including atrial fibrillation and ventricular tachycardia.</p>\\n<p><br /></p>\\n<p>This event is proudly sponsored by Boston Scientific and Edwards Lifesciences. <br /></p>\",\"68\":{\"ownerId\":151191,\"ownerSiteId\":1,\"fieldId\":68,\"startDate\":[],\"endDate\":[],\"allDay\":0,\"repeats\":0,\"days\":null,\"endRepeat\":null,\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":null,\"months\":null},\"7\":[\"151194\"],\"69\":\"Lateral Connections and MEDD\",\"72\":\"online\",\"82\":{\"titleRaw\":{\"1\":\"A-Z Cardiology Series: Atrial Fibrillation & Heart Murmurs\"},\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"A-Z Cardiology Series: Atrial Fibrillation & Heart Murmurs - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"A-Z Cardiology Series: Atrial Fibrillation & Heart Murmurs - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":\"\"}}}}',NULL,NULL,NULL,'2021-04-18 05:46:30','2021-04-18 05:46:30','e73ea533-7c07-48f8-8c4a-cb4b0eb38518'),(151213,151212,1,NULL,151209,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":151209,\"title\":\"Borderline Personality Disorder in Adolescents: Myths, Identity & Treatment\",\"slug\":\"borderline-personality-disorder-in-adolescents-myths-identity-treatment\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://www.trybooking.com/BPZWU\",\"71\":\"rbrown@bpdfoundation.org.au\",\"70\":\"0402855159\",\"67\":\"Dr. Carla Sharp will present ‘state-of-the-science’ information on the conceptualization of personality challenges in adolescents. The barriers (myths) regarding early detection and intervention of personality challenges in adolescents as well as evidence in support of the diagnosis in adolescents will be discussed.\\n\\nDr. Sharp will also review the development of identity. Participants will be introduced to research on the normative development of personality and identity during adolescence, as well as deviations from normative developmental trajectories. To this end, Dan McAdams’s model for typical personality and identity development during childhood and adolescence will be presented and discussion will follow on how identity development may go awry manifesting in personality challenges.\\n\\nMentalizing will be introduced as a critical skill for supporting healthy personality development. Dr. Sharp will then cover evidence-based assessment and treatment where participants will be introduced to structured and clinical assessment tools for adolescents with personality challenges, when conceptualized through the lens of identity development and mentalization.\\n\\nWHO SHOULD ATTEND:\\nThis workshop is ideally suited to clinicians from a range of mental health and allied health sectors who want to broaden their understanding of BPD and to be able to offer appropriate supports.\\n\\nPRESENTER: \\nCarla Sharp Ph.D. \\nProfessor of Psychology;\\nInterim Associate Dean for Faculty and Research;\\nDirector of the Adolescent Diagnosis Assessment Prevention and Treatment Center:\\nDirector of the Developmental Psychopathology Lab at the University of Houston.\\n\\nDr. Sharp has significantly advanced the scientific understanding of the phenomenology, causes, correlates and treatment of personality pathology in youth. She is the recipient of the 2016 Mid-career award, North American Society for the Study of Personality Disorders and the 2018 Award for Achievement in the Field of Severe Personality Disorders from the Personality Disorders Institute and Borderline Personality Disorder Resource Center, New York.\\n\\nShe is the current President of the International Society for the Study of Personality Disorders and incoming Associate Editor for APA journal Personality Disorders: Theory, Research and Treatment. She has published over 270 peer reviewed publications, in addition to numerous chapters and books, including Handbook of Borderline Personality Disorder in Children and Adolescents (Springer, 2013).\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Australian BPD Foundation\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Borderline Personality Disorder in Adolescents: Myths, Identity & Treatment - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Borderline Personality Disorder in Adolescents: Myths, Identity & Treatment - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-04-18 22:37:31','2021-04-18 22:37:31','3952f244-d1f6-4643-8787-02689ac99a67'),(151221,NULL,1,NULL,151216,NULL,'pending','',NULL,'{\"typeId\":\"27\",\"authorId\":\"151216\",\"title\":\"The role of the Commonwealth Home Support Programme (CHSP) in your community\",\"slug\":\"the-role-of-the-commonwealth-home-support-programme-chsp-in-your-community\",\"postDate\":1618800840,\"expiryDate\":1621171800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"128\":\"COTA Queensland\",\"124\":\"<p><strong>What are your experiences of the Commonwealth Home Support Programme (CHSP)? What role do CHSP services play in helping you and people in your community to age well?</strong> <br />\\n<br />\\nAustralia’s aged care system has experienced significant change over recent years and more change is expected following the Royal Commission into Aged Care Quality and Safety. One of the recommendations from this and previous reviews is to create a single care in the home support program. This would combine many of the services of the current Commonwealth Home Support Programme (CHSP) and Home Care Packages (HCP) into one single program. <br />\\n<br />\\nCOTA Queensland is seeking your input to inform our feedback to Government and the sector at this time of system change. <br />\\n<br />\\nOver the past few months, COTA Queensland has been inviting people to share their thoughts about and experiences of ageing in regional, rural and remote communities across Queensland, highlighting those components of communities that support people to age well. This has helped to enhance understanding of the challenges, the impact of COVID-19, what is working well, and what could make a difference. </p>\\n<p>Focus is now turning to the ways that aged care supports and services, as well as the broader community and social infrastructure, foster communities where people can live and age well. A new survey has opened, and people are invited to share their thoughts and experiences of the Commonwealth Home Support Programme (CHSP) and the role the providers and services play in creating communities where people can age well. <br /></p>\\n<p>Your responses will help to inform feedback to the Government and the aged care sector about proposed changes moving forward, in particular those that relate to CHSP services and support.<br /></p>\\n<p>COTA Queensland is particularly keen to hear from people who are receiving CHSP or other aged and community supports, as well as aged and community care service providers, health professionals, local government workers and other interested workers, volunteers, carers and community members from across Queensland, including regional, rural and remote communities.<br /></p>\\n<p>The survey closes 16 May 2021.<br /></p>\",\"125\":\"https://cotaqld.engagementhub.com.au/ageing-in-your-community\"}}',NULL,NULL,NULL,'2021-04-19 02:57:38','2021-04-19 02:57:38','a099578f-a5ac-4c7f-8dde-04758bf19c89'),(151238,151237,1,2361,151186,NULL,'pending','',NULL,'{\"typeId\":\"5\",\"authorId\":\"151186\",\"title\":\"National Comorbidity Guidelines Train-the-Trainer Workshop (MAY)\",\"slug\":\"national-comorbidity-guidelines-train-the-trainer-workshop-may\",\"postDate\":1618885620,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Hosted online via Zoom, approved applicants will receive a link prior to the event\",\"71\":\"training@comorbidityguidelines.org.au\",\"70\":\"(02) 8627 9024\",\"67\":\"<p>Train-the-trainer workshops have been developed in collaboration with 360edge, for trainers who have the capacity to deliver training within their workplace. Trainers will become registered trainers with the Matilda Centre, able to provide evidence-based training for AOD workers to improve their capacity to manage co-occurring mental disorders.</p>\\n<p><strong>Where: </strong>Due to the current COVID-19 pandemic, train-the-trainer workshops are currently only available online.</p>\\n<p><strong>Cost: </strong>There is no cost to attend these workshops.</p>\\n<p><strong>Who should attend: </strong>Training facilitators are required to have successfully completed tertiary training in a relevant field; have a comprehensive knowledge of comorbidity and/or experience working with people experiencing co-occurring mental and substance use disorders; be skilled in substance use and mental health interventions; possess sound training skills, and have the capacity to deliver workplace training.</p>\\n<p><strong>Skills gained: </strong>Trainers will become registered trainers through the Matilda Centre, and subject to signing <a href=\\\"https://comorbidityguidelines.org.au/pdf/training-facilitator-agreement-for-upload.pdf\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">licensing agreements</a>, able to deliver the National Comorbidity Guidelines Face-to-Face Training Program. Participants of the Trainer workshop will receive a certificate of completion, which depending on their registration provider, may be used towards continuing professional development.</p>\\n<p>Applications for the May workshop close Friday 7 May. For more information visit <a href=\\\"http://comorbidityguidelines.org.au\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">comorbidityguidelines.org.au</a></p>\",\"68\":{\"ownerId\":151228,\"ownerSiteId\":1,\"fieldId\":68,\"startDate\":[],\"endDate\":[],\"allDay\":0,\"repeats\":0,\"days\":null,\"endRepeat\":null,\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":null,\"months\":null},\"7\":[\"151234\"],\"69\":\"The Matilda Centre for Research in Mental Health and Substance Use\",\"72\":\"online\",\"82\":{\"titleRaw\":{\"1\":\"National Comorbidity Guidelines Train-the-Trainer Workshop (MAY)\"},\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"National Comorbidity Guidelines Train-the-Trainer Workshop (MAY) - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"National Comorbidity Guidelines Train-the-Trainer Workshop (MAY) - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":\"\"}}}}',NULL,NULL,NULL,'2021-04-20 03:05:10','2021-04-20 03:05:10','560d5d5e-ce1d-47a7-a1d2-5a26a795b058'),(151244,NULL,1,NULL,151186,NULL,'pending','',NULL,'{\"typeId\":\"5\",\"authorId\":\"151186\",\"title\":\"National Comorbidity Guidelines Train-the-Trainer Workshop (JULY)\",\"slug\":\"national-comorbidity-guidelines-train-the-trainer-workshop-july\",\"postDate\":1618887900,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Hosted online via Zoom, approved applicants will receive a link prior to the event\",\"71\":\"training@comorbidityguidelines.org.au\",\"70\":\"(02) 8627 9024\",\"67\":\"<p>Train-the-trainer workshops have been developed in collaboration with 360edge, for trainers who have the capacity to deliver training within their workplace. Trainers will become registered trainers with the Matilda Centre, able to provide evidence-based training for AOD workers to improve their capacity to manage co-occurring mental disorders.</p>\\n<p><strong>Where: </strong>Due to the current COVID-19 pandemic, train-the-trainer workshops are currently only available online.</p>\\n<p><strong>Cost: </strong>There is no cost to attend these workshops.</p>\\n<p><strong>Who should attend: </strong>Training facilitators are required to have successfully completed tertiary training in a relevant field; have a comprehensive knowledge of comorbidity and/or experience working with people experiencing co-occurring mental and substance use disorders; be skilled in substance use and mental health interventions; possess sound training skills, and have the capacity to deliver workplace training.</p>\\n<p><strong>Skills gained: </strong>Trainers will become registered trainers through the Matilda Centre, and subject to signing <a href=\\\"https://comorbidityguidelines.org.au/pdf/training-facilitator-agreement-for-upload.pdf\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">licensing agreements</a>, able to deliver the National Comorbidity Guidelines Face-to-Face Training Program. Participants of the Trainer workshop will receive a certificate of completion, which depending on their registration provider, may be used towards continuing professional development.</p>\\n<p>Applications for the July workshop close Friday 7 May. For more information visit <a href=\\\"http://comorbidityguidelines.org.au/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">comorbidityguidelines.org.au</a></p>\",\"68\":{\"ownerId\":151239,\"ownerSiteId\":1,\"fieldId\":68,\"startDate\":[],\"endDate\":[],\"allDay\":0,\"repeats\":0,\"days\":null,\"endRepeat\":null,\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":null,\"months\":null},\"7\":[\"151240\"],\"69\":\"The Matilda Centre for Research in Mental Health and Substance Use\",\"72\":\"online\",\"82\":{\"titleRaw\":{\"1\":\"National Comorbidity Guidelines Train-the-Trainer Workshop (JULY)\"},\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"National Comorbidity Guidelines Train-the-Trainer Workshop (JULY) - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"National Comorbidity Guidelines Train-the-Trainer Workshop (JULY) - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":\"\"}}}}',NULL,NULL,NULL,'2021-04-20 03:07:14','2021-04-20 03:07:14','f7ce3d57-651c-4114-a812-93d4cd09d236'),(151246,151170,1,NULL,141326,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"141326\",\"title\":\"General Practitioner\",\"slug\":\"general-practitioner\",\"postDate\":null,\"expiryDate\":1619964000,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"sbursey@brisyouth.org\",\"100\":\"Simone Bursey\",\"70\":\"0468998554\",\"99\":\"This is an exciting opportunity to make a difference in the lives of vulnerable young people. The salaried position provides primary health care services for young people visiting the BYS medical clinic and receives 1:1 nursing support. The aim is to improve young people’s access to health care information and services, address health and mental health needs to promote wellbeing, and encourage them to engage in their healthcare.\",\"94\":\"Brisbane Youth Service\",\"93\":[\"65423\"],\"97\":\"4006\",\"98\":\"qld\",\"95\":\"42 McLachlan St\",\"96\":\"Fortitude Valley\"}}',NULL,NULL,NULL,'2021-04-20 03:45:55','2021-04-20 03:45:55','737a79b1-ead7-4a9a-845b-7e95f1b0b274'),(151247,151170,1,NULL,141326,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"141326\",\"title\":\"General Practitioner\",\"slug\":\"general-practitioner\",\"postDate\":null,\"expiryDate\":1619964000,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"sbursey@brisyouth.org\",\"100\":\"Simone Bursey\",\"70\":\"0468998554\",\"99\":\"This is an exciting opportunity to make a difference in the lives of vulnerable young people. The salaried position provides primary health care services for young people visiting the BYS medical clinic and receives 1:1 nursing support. The aim is to improve young people’s access to health care information and services, address health and mental health needs to promote wellbeing, and encourage them to engage in their healthcare.\",\"94\":\"Brisbane Youth Service\",\"93\":[\"65423\"],\"97\":\"4006\",\"98\":\"qld\",\"95\":\"42 McLachlan St\",\"96\":\"Fortitude Valley\"}}',NULL,NULL,NULL,'2021-04-20 03:45:56','2021-04-20 03:45:56','65d22d2a-7e16-4287-9683-948341f3efc6'),(151249,151170,1,NULL,141326,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"141326\",\"title\":\"General Practitioner\",\"slug\":\"general-practitioner\",\"postDate\":null,\"expiryDate\":1619964000,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"sbursey@brisyouth.org\",\"100\":\"Simone Bursey\",\"70\":\"0468998554\",\"99\":\"This is an exciting opportunity to make a difference in the lives of vulnerable young people. The salaried position provides primary health care services for young people visiting the BYS medical clinic and receives 1:1 nursing support. The aim is to improve young people’s access to health care information and services, address health and mental health needs to promote wellbeing, and encourage them to engage in their healthcare.\",\"94\":\"Brisbane Youth Service\",\"93\":[\"65423\"],\"97\":\"4006\",\"98\":\"qld\",\"95\":\"42 McLachlan St\",\"96\":\"Fortitude Valley\"}}',NULL,NULL,NULL,'2021-04-20 03:46:06','2021-04-20 03:46:06','f175da56-b5ce-4189-bfed-58d5e240e589'),(151250,151170,1,NULL,141326,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"141326\",\"title\":\"General Practitioner\",\"slug\":\"general-practitioner\",\"postDate\":null,\"expiryDate\":1619964000,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"sbursey@brisyouth.org\",\"100\":\"Simone Bursey\",\"70\":\"0468998554\",\"99\":\"This is an exciting opportunity to make a difference in the lives of vulnerable young people. The salaried position provides primary health care services for young people visiting the BYS medical clinic and receives 1:1 nursing support. The aim is to improve young people’s access to health care information and services, address health and mental health needs to promote wellbeing, and encourage them to engage in their healthcare.\",\"94\":\"Brisbane Youth Service\",\"93\":[\"65423\"],\"97\":\"4006\",\"98\":\"qld\",\"95\":\"42 McLachlan St\",\"96\":\"Fortitude Valley\"}}',NULL,NULL,NULL,'2021-04-20 03:46:07','2021-04-20 03:46:07','c3af10fa-ec4f-480d-ad4f-2812d7f2ac23'),(151279,NULL,1,NULL,117697,NULL,'pending','',NULL,'{\"typeId\":\"19\",\"authorId\":\"117697\",\"title\":\"General Practice Registered Nurse\",\"slug\":\"general-practice-registered-nurse\",\"postDate\":1618893480,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"admin@indooroopillyfp.com.au\",\"100\":\"Louise Jensen\",\"70\":\"07 33781600\",\"99\":\"<h4>Job Description</h4>\\n<p><strong>About Us</strong></p>\\n<p>We are an established General Practice located in Indooroopilly</p>\\n<p>Working together as a team to provide the highest quality of healthcare to our patients is of the utmost importance.</p>\\n<p><strong>Roles &amp; Responsibilities</strong></p>\\n<p>We are looking for a Registered Nurse for a casual position 10-15 hrs per week with the ability to cover holidays and sick days (Monday to Friday) as required.</p>\\n<p>Minimum 12 months General Practice Experience.</p>\\n<p>We are looking for an RN who not only has a patient and caring disposition but also the ability to perform well under pressure and work cohesively within a team environment.</p>\\n<p>Skill and knowledge required include the following:</p>\\n<p>· Health Assessments</p>\\n<p>· Chronic Disease Management &amp; Care Plans</p>\\n<p>· Diagnostics - ECG, Spirometry</p>\\n<p>· Child Immunisations</p>\\n<p>· Other immunisations and injections</p>\\n<p>· Ear Irrigation</p>\\n<p>· Assisting minor procedures</p>\\n<p>· Wound care</p>\\n<p>· Triage</p>\\n<p>· Cold chain management</p>\\n<p>· Sterilisation &amp; processing of reusable instruments</p>\\n<p>· Stock control &amp; ordering</p>\\n<p>· Recall &amp; Reminder Systems</p>\\n<p><strong>Selection Criteria:</strong><br /><em>Essential</em></p>\\n<p>· Current registration with AHPRA (RN)</p>\\n<p>· Professional Indemnity Insurance</p>\\n<p>· Minimum 12 months General Practice experience, including the requisite skills and knowledge listed above</p>\\n<p>· Demonstrated commitment to professional development</p>\\n<p>· Current CPR certificate</p>\\n<p>· Computer skills – including word processing, spreadsheet, email, computerised clinical software</p>\\n<p><em>Desirable</em></p>\\n<p>· Ability to work independently and as part of a close team environment</p>\\n<p>· Exceptional time management skills</p>\\n<p>· Ability to prioritise your workload and work autonomously</p>\\n<p>· Dedication to delivering high standards of care whilst driving innovation through quality improvement activities</p>\\n<p>· Excellent communication and interpersonal skills</p>\\n<p>· Immunisation Certificate</p>\\n<p>· Demonstrated patient-focused approach with genuine empathy</p>\\n<p>· Experience with Best Practice</p>\\n<p><br /></p>\",\"94\":\"Indooroopilly Family Practice\",\"93\":[\"75039\"],\"97\":\"4068\",\"98\":\"qld\",\"95\":\"Shop 1059, 318 Moggill Road\",\"96\":\"Indooroopilly\"}}',NULL,NULL,NULL,'2021-04-20 04:58:14','2021-04-20 04:58:14','390cb846-2773-4cdd-ab07-df1ab8eaf767'),(151283,151282,1,NULL,151281,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":151281,\"title\":\"Rolling Out Depot Buprenorphine – There is no Red Carpet\",\"slug\":\"rolling-out-depot-buprenorphine-there-is-no-red-carpet\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://uni-sydney.zoom.us/meeting/register/tZEpcumopz8pHdavej0UuoyVkMRXJnq2eUNL\",\"71\":\"abbie.mcdonnell@sydney.edu.au\",\"70\":\"02 9515 6419\",\"67\":\"It will soon be 2 years since the first depot buprenorphine product (Buvidal®) was made available in Australia via a product familiarisation programme, 18 months since it was TGA approved, and a year since another depot buprenorphine product (Sublocade®) was PBS listed, for treatment of opioid dependence. While uptake of this treatment modality has been encouraging, a golden dawn of primary care, “office-based” treatment of opioid dependence has not arrived, despite the imperatives of the opioid epidemic and the COVID pandemic. \\n\\nIn this seminar we look at challenges in the delivery of this treatment modality in a range of metropolitan and regional settings as a case study for the larger question of how to make addiction treatment more available to the people who need it, whoever and wherever they are. \",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"The University of Sydney, Specialty of Addiction Medicine\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Rolling Out Depot Buprenorphine – There is no Red Carpet - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Rolling Out Depot Buprenorphine – There is no Red Carpet - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-04-20 05:19:52','2021-04-20 05:19:52','c1b5938f-f88b-4d5b-a43e-b57f1e7cbc5b'),(151455,151454,1,NULL,134659,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":134659,\"title\":\"Management of Sports Trauma (MOST) Course\",\"slug\":\"management-of-sports-trauma-most-course\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Queensland Rugby League, 83 Castlemaine Street, Milton, QLD 4064\",\"71\":\"l.major@acsep.org.au\",\"70\":\"0434148278\",\"67\":\"The ACSEP Management of Sports Trauma (MOST) Course combines current theory and a practical approach to equip medical professionals with the core skills needed to manage traumatic sporting injuries, on and off the field. Highly practical and interactive, this comprehensive two-day course addresses common emergencies that might confront a healthcare or medical professional, covers the rationale behind treatment choices and the adaption of medical management at sporting events and out in the field.\\n\\nMOST Course is CPD approved by the Australasian College of Emergency Medicine and Australian College of Rural and Remote Medicine.\\n\\nTo register or find out more, visit: https://semacademy.org/pages/most-course\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Australasian College of Sport Exercise Physicians\",\"72\":\"within\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Management of Sports Trauma (MOST) Course - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Management of Sports Trauma (MOST) Course - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-04-20 06:02:00','2021-04-20 06:02:00','f72322c6-e634-4553-9daa-3aca18893690'),(151471,151470,1,NULL,150882,NULL,'pending',NULL,NULL,'{\"typeId\":\"27\",\"authorId\":150882,\"title\":\"Telehealth in primary care\",\"slug\":\"telehealth-in-primary-care\",\"postDate\":null,\"expiryDate\":1626012000,\"enabled\":false,\"newParentId\":null,\"fields\":{\"128\":\"The University of Queensland, Centre for Online Health\",\"124\":\"Researchers from The University of Queensland, Centre for Online Health are recruiting Australian primary care clinicians (general practitioners, nurse practitioners, and other allied health staff) to participate in a short interview (approximately 30 minutes) for a research study.\\nThe purpose of this study is to explore the perspectives and experiences of primary care clinicians on providing telephone and videoconference consultations in primary care settings in Australia. We hope that this will help generate findings for future recommendations for telehealth services that benefit both clinicians and patients. For more information please contact Keshia De Guzman by email (uqkdeguz@uq.edu.au). Participation in this study is completely voluntary and has been approved by the UQ Ethics Committee (UQ/2020002824).\\n\\n\\n\",\"125\":\"uqkdeguz@uq.edu.au\"}}',NULL,NULL,NULL,'2021-04-20 23:19:22','2021-04-20 23:19:22','08231763-1899-47a0-a94f-bd6d595db6a3'),(151474,151473,1,NULL,127494,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":127494,\"title\":\"Nundah Village Family Practice\",\"slug\":\"nundah-village-family-practice\",\"postDate\":null,\"expiryDate\":1634738400,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"dr.minsw@gmail.com\",\"100\":\"Dr Samuel Min\",\"70\":\"0401412705\",\"99\":\"2020 RACGP QLD General Practice of the Year. \\nNundah Village Family Practice (NVFP) is currently recruiting for GPs due to a retiring doctor.\\n\\nAbout the location\\n\\nGP clinic being run in parallel with GP-led respiratory clinic (They are physically separate to one another). This has given us the advantage to review those patients with cold and flu symptoms.\\nNundah is located 8km north-east of Brisbane CBD.\\nNVFP is nestled in the precinct of Nundah Village, surrounded with some great cafés, shops and restaurants.\\nOur practice attracts patients from Nundah and its surrounding suburbs, namely: Chermside, Ascot, Wavell Heights, Boondall, Aspley, Clayfield and more.\\n\\nAbout the Practice\\n\\n- NVFP is a 70-year old clinic with a good mix of clientele, from young families to elderlies with chronic diseases\\n- Mixed-billing\\n- Non-corporate, doctor-owned practice\\n- Non-DWS location\\n- 7 full-time and part-time doctors\\n- We pride ourselves in providing medical services from the bread and butter GP services to the subspecialties such as vasectomy&amp;circumcision, aviation medicine, integrative medicine and more\\n- Due to an experienced doctor retiring, a new doctor will have the opportunity to absorb the patient load\\n- In-house allied health professionals including clinical psychologist, physio, podiatrist, dietitian, diabetes educator and audiologist\\n- On-site pathology service and spacious carpark\\n- Fully-equipped spacious kitchen with an oven!\\n- Please do not hesitate to contact Sam via dr.minsw@gmail.com or 0401412705 if there is any question.\\n\",\"94\":\"Nundah Village Family Practice\",\"93\":[\"65423\"],\"97\":\"4012\",\"98\":\"qld\",\"95\":\"1270 Sandgate Rd\",\"96\":\"Nundah\"}}',NULL,NULL,NULL,'2021-04-21 02:53:29','2021-04-21 02:53:29','e6e3937e-4176-4593-83a8-621d4bd3ad1b'),(151535,151534,1,NULL,124917,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":124917,\"title\":\"The Alfred Heart Centre Masterclass: Heart Failure Imaging and Intervention\",\"slug\":\"the-alfred-heart-centre-masterclass-heart-failure-imaging-and-intervention\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://us02web.zoom.us/webinar/register/9316112897140/WN_2aFl3duuQ5e9AIqsYHoGvw\",\"71\":\"education@insidepractice.com.au\",\"70\":\"0428080715\",\"67\":\"Join Professor David Kaye, Associate Professor Tony Walton and Dr Angeline Leet for an evening masterclass on Heart Failure: Imaging and Intervention. Whilst this event is primarily for Cardiologists and General Physicians, we also welcome General Practitioners and allied health professionals. \\n\\nThis masterclass will be hosted by;\\n\\nProf David Kaye\\nDirector of Cardiology, The Alfred\\n\\nA/Prof Tony Walton\\nHead of Cardiac Catheter Laboratory, The Alfred\\n\\nDr Angeline Leet\\nHead of Echocardiography, The Alfred\\n\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"The Alfred Heart Centre\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"The Alfred Heart Centre Masterclass: Heart Failure Imaging and Intervention - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"The Alfred Heart Centre Masterclass: Heart Failure Imaging and Intervention - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-04-22 01:57:53','2021-04-22 01:57:53','9c7483f3-5737-4fcb-a176-102e8b68b2c8'),(151540,151539,1,NULL,100097,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":100097,\"title\":\"Casual Medical Receptionist\",\"slug\":\"casual-medical-receptionist\",\"postDate\":null,\"expiryDate\":1621432800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"bribiedoctors@gmail.com\",\"100\":\"Rebecca Langfeldt\",\"70\":\"0734083320\",\"99\":\"Receptionist Required- Bribie Doctors\\nBribie Doctors, 25 Second Avenue, Bongaree, Qld, 4507.\\n________________________________________\\nEmployment Type: Casual\\nDescription: Bribie Doctors located on beautiful Bribie Island is seeking an experienced casual medical receptionist to be a part of our friendly team of 4 Doctors, receptionists and nursing staff. The role will be based at our clinic at Bongaree, as well as Bribie Doctors Surfside at Woorim and Bribie Doctors Banksia Beach at Bankisa Beach.\\n\\nKey responsibilities include:\\n-\\tAppointment book management – including scheduling of appointments, arrival of patients and billing of consultations\\n-\\tCorrespondence management – incoming and outgoing\\n-\\tGeneral administrative roles including but not limited to scanning, patient enquires, stock control \\n-\\tWorking as part of an experienced reception team in a fast paced and friendly environment. \\n-\\tGood computer skills with knowledge of programs including Microsoft Office and the ability to learn new programs such as Best Practice. \\nEssential criteria:\\n•\\tGeneral Practice experience is essential\\n•\\tEnergetic and motivated to work\\n•\\tStrong customer relationship skills due to high level of customer interaction in role. \\n•\\tFriendly, empathetic, mature and courteous nature \\n•\\tReliable, punctual and well presented professionally\\n•\\tProfessional work ethic with a solution-oriented and positive attitude \\n•\\tWillingness to learn and aptitude to develop into and beyond current role\\n•\\tExcellent interpersonal and communication skills (written and verbal)\\n•\\tAbility to prioritise, organise and multi-task\\n•\\tWork effectively in a team and individually\\n•\\tFlexibility with working hours to cover holiday leave and sick leave\\nApplicants can send resume to bribiedoctors@gmail.com\\nContact person: Rebecca Langfeldt – Practice Manager \\n\\n\",\"94\":\"Bribie Doctors\",\"93\":[\"75035\"],\"97\":\"4507\",\"98\":\"qld\",\"95\":\"25 Second Avenue\",\"96\":\"Bongaree\"}}',NULL,NULL,NULL,'2021-04-22 04:49:45','2021-04-22 04:49:45','d17a1dce-138c-425c-a14e-0535c64cdd3d'),(151543,151542,1,NULL,100097,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":100097,\"title\":\"Casual Medical Receptionist\",\"slug\":\"casual-medical-receptionist-2\",\"postDate\":null,\"expiryDate\":1621432800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"bribiedoctors@gmail.com\",\"100\":\"Rebecca Langfeldt\",\"70\":\"0734083320\",\"99\":\"Receptionist Required- Bribie Doctors\\nBribie Doctors, 25 Second Avenue, Bongaree, Qld, 4507.\\n________________________________________\\nEmployment Type: Casual\\nDescription: Bribie Doctors located on beautiful Bribie Island is seeking an experienced casual medical receptionist to be a part of our friendly team of 4 Doctors, receptionists and nursing staff. The role will be based at our clinic at Bongaree, as well as Bribie Doctors Surfside at Woorim and Bribie Doctors Banksia Beach at Bankisa Beach.\\n\\nKey responsibilities include:\\n-\\tAppointment book management – including scheduling of appointments, arrival of patients and billing of consultations\\n-\\tCorrespondence management – incoming and outgoing\\n-\\tGeneral administrative roles including but not limited to scanning, patient enquires, stock control \\n-\\tWorking as part of an experienced reception team in a fast paced and friendly environment. \\n-\\tGood computer skills with knowledge of programs including Microsoft Office and the ability to learn new programs such as Best Practice. \\nEssential criteria:\\n•\\tGeneral Practice experience is essential\\n•\\tEnergetic and motivated to work\\n•\\tStrong customer relationship skills due to high level of customer interaction in role. \\n•\\tFriendly, empathetic, mature and courteous nature \\n•\\tReliable, punctual and well presented professionally\\n•\\tProfessional work ethic with a solution-oriented and positive attitude \\n•\\tWillingness to learn and aptitude to develop into and beyond current role\\n•\\tExcellent interpersonal and communication skills (written and verbal)\\n•\\tAbility to prioritise, organise and multi-task\\n•\\tWork effectively in a team and individually\\n•\\tFlexibility with working hours to cover holiday leave and sick leave\\nApplicants can send resume to bribiedoctors@gmail.com\\nContact person: Rebecca Langfeldt – Practice Manager \\n\\n\",\"94\":\"Bribie Doctors\",\"93\":[\"75035\"],\"97\":\"4507\",\"98\":\"qld\",\"95\":\"25 Second Avenue\",\"96\":\"Bongaree\"}}',NULL,NULL,NULL,'2021-04-22 04:49:47','2021-04-22 04:49:47','b3fba68b-009a-46ee-bd13-88b37e28b6f1'),(152743,152742,1,NULL,151186,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":151186,\"title\":\"Evidence Based Practice Webinar | Anxiety and Alcohol Use: What Clinicians Need to Know\",\"slug\":\"evidence-based-practice-webinar-anxiety-and-alcohol-use-what-clinicians-need-to-know\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://uni-sydney.zoom.us/webinar/register/WN_x8GPIbyOQ_27yb9UOeu7hQ\",\"71\":\"training@comorbidityguidelines.org.au\",\"70\":\"0286279024\",\"67\":\"About the presenter:\\nAssociate Professor Lexine Stapinski is an Associate Professor and Clinical Psychologist at the Matilda Centre. Her research focuses on understanding the inter-relationship between anxiety and substance use disorders, and how we can optimise prevention, early intervention and treatment approaches for these commonly co-occurring conditions.\\n\\nThis webinar will lead to:\\n - An understanding of typical patterns and issues relevant to the management of anxiety and alcohol use disorder comorbidity;\\n - Introduction to an integrated cognitive behaviour therapy program that improves outcomes by concurrently addressing anxiety, alcohol use and the connections between them;\\n - Awareness of the developmental links between anxiety and alcohol use, including strategies to prevent the development of alcohol use disorders among anxious young people.\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"The Comorbidity Guidelines\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Evidence Based Practice Webinar | Anxiety and Alcohol Use: What Clinicians Need to Know - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Evidence Based Practice Webinar | Anxiety and Alcohol Use: What Clinicians Need to Know - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-04-25 23:54:35','2021-04-25 23:54:35','f6ca5869-2864-459a-ae54-2344de57617a'),(152746,152745,1,NULL,151186,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":151186,\"title\":\"Evidence Based Practice Webinar | Psychosis and Substance Use: What Clinicians Need to Know\",\"slug\":\"evidence-based-practice-webinar-psychosis-and-substance-use-what-clinicians-need-to-know\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://uni-sydney.zoom.us/webinar/register/WN_L1szdxE0SHSP93WWn6HtcA\",\"71\":\"training@comorbidityguidelines.org.au\",\"70\":\"0286279024\",\"67\":\"About the presenter:\\nAssociate Professor Julia Lappin is an Associate Professor at UNSW School of Psychiatry and the National Drug and Alcohol Research Centre. She is a Consultant Psychiatrist and Clinical Director for the Tertiary Referral Service for Psychosis, a state-wide service for NSW based at Prince of Wales Hospital, Sydney. She has a broad range of interests across research and clinical practice, with a focus on improving outcomes in severe mental illness, particularly psychotic illnesses and comorbid substance misuse\\n\\nBy the end of this webinar, attendees will be able to:\\n - Recognise the high prevalence of comorbid substance use and psychosis\\n - Understand key symptom profiles\\n - Consider holistic treatment strategies\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"The Comorbidity Guidelines\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Evidence Based Practice Webinar | Psychosis and Substance Use: What Clinicians Need to Know - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Evidence Based Practice Webinar | Psychosis and Substance Use: What Clinicians Need to Know - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-04-25 23:56:08','2021-04-25 23:56:08','4a95cbee-ffc5-41e4-a5b8-0fa4795262bd'),(152749,152748,1,NULL,151186,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":151186,\"title\":\"Evidence Based Practice Webinar | Psychosis and Substance Use: What Clinicians Need to Know\",\"slug\":\"evidence-based-practice-webinar-psychosis-and-substance-use-what-clinicians-need-to-know-2\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://uni-sydney.zoom.us/webinar/register/WN_L1szdxE0SHSP93WWn6HtcA\",\"71\":\"training@comorbidityguidelines.org.au\",\"70\":\"0286279024\",\"67\":\"About the presenter:\\nAssociate Professor Julia Lappin is an Associate Professor at UNSW School of Psychiatry and the National Drug and Alcohol Research Centre. She is a Consultant Psychiatrist and Clinical Director for the Tertiary Referral Service for Psychosis, a state-wide service for NSW based at Prince of Wales Hospital, Sydney. She has a broad range of interests across research and clinical practice, with a focus on improving outcomes in severe mental illness, particularly psychotic illnesses and comorbid substance misuse\\n\\nBy the end of this webinar, attendees will be able to:\\n - Recognise the high prevalence of comorbid substance use and psychosis\\n - Understand key symptom profiles\\n - Consider holistic treatment strategies\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"The Comorbidity Guidelines\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Evidence Based Practice Webinar | Psychosis and Substance Use: What Clinicians Need to Know - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Evidence Based Practice Webinar | Psychosis and Substance Use: What Clinicians Need to Know - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-04-25 23:56:09','2021-04-25 23:56:09','fcbd36fa-ff1b-4c75-8efc-3810fdf086f2'),(152752,152751,1,NULL,151186,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":151186,\"title\":\"Evidence Based Practice Webinar | Implementing Evidence Based Practices: What AOD Managers and Workers Need to Know\",\"slug\":\"evidence-based-practice-webinar-implementing-evidence-based-practices-what-aod-managers-and-workers-need-to-know\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://uni-sydney.zoom.us/webinar/register/WN_JyXHuyICRxaGuRyUUJsAvw\",\"71\":\"training@comorbidityguidelines.org.au\",\"70\":\"0286279024\",\"67\":\"About the presenter:\\nDr Suzie Hudson is an accredited mental health social worker with over 20 years clinical experience in the fields of substance misuse, mental health, forensics, research and evaluation. In her role as NADA’s Clinical Director, Suzie provides clinical advice and consultation for NADA members, and contributes to policy and advocacy submissions. Suzie also oversees the custodianship of NADAbase, and provides advice and support regarding client outcome and reporting.\\n\\nBy the end of this webinar, attendees will be able to:\\n - Describe evidence-based practices that are effective for working alongside people with co-occurring alcohol and other drug (AOD) and mental health conditions\\n - Identify key stages to implementation in an organisation\\n - Understand how effective implementation works in practice through case studies\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"The Comorbidity Guidelines\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Evidence Based Practice Webinar | Implementing Evidence Based Practices: What AOD Managers and Workers Need to Know - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Evidence Based Practice Webinar | Implementing Evidence Based Practices: What AOD Managers and Workers Need to Know - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-04-25 23:58:16','2021-04-25 23:58:16','716824fd-67f8-47ec-beea-d232164dcb79'),(152778,152777,1,NULL,152776,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":152776,\"title\":\"Healthed Podcasts\",\"slug\":\"healthed-podcasts\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Online\",\"71\":\"info@healthed.com.au\",\"70\":\"02 8758 0103\",\"67\":\"Healthed is Australia’s leader in HCP education and engagement. Offering a variety of trusted and popular learning resources for health professionals, our content is delivered and endorsed by high-caliber national and international experts and is catered to a range of learning styles.\\n\\nWe would like to invite your GPs and Practice Nurses to engage with our high-quality educational resources, in particular our exclusive FREE PODCASTS!\\n\\nFREE PODCASTS!\\nwww.healthed.com.au/podcasts\\n\\nOur medical podcasts (The Clinical Takeaway, Dermatology Cases and Women’s and Children’s Health Update series) feature interviews with leading experts, where we discuss important clinical issues that can positively impact the way HCPs practice. 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A Practical Guide For GPs – Lecture CPD 1 Point (36 mins)\\nProf Marc Gladman Colorectal Surgeon; Director of The Bowel Clinic, Adelaide\\nhttps://www.healthed.com.au/podcasts/faecal-incontinence-10-of-your-patients-have-it-a-practical-guide-for-gps-lecture-cpd-1-point/\\n\\nThe Clinical Takeaway: Life After Prostatectomy (39 mins)\\nDr David Lim, GP\\nhttps://www.healthed.com.au/podcasts/the-clinical-takeaway-life-after-prostate-cancer/\\n\\nThe Clinical Takeaway: Vaping and Tobacco Addiction (41mins)\\nDr David Lim, GP\\nhttps://www.healthed.com.au/podcasts/the-clinical-takeaway-vaping-and-tobacco-addiction/\\n\\nTo view our full range of learning resources including podcasts, video lectures and clinical articles – visit the Healthed website!\\n\\nPlease do not hesitate to reach out if you would like more information or if you have any questions or concerns.\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Healthed\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Healthed Podcasts - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Healthed Podcasts - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-04-27 03:32:32','2021-04-27 03:32:32','a84fcb37-5856-4f5b-9377-10e433d7443b'),(152780,152777,1,NULL,152776,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":\"152776\",\"title\":\"Healthed Podcasts\",\"slug\":\"healthed-podcasts\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Online\",\"71\":\"info@healthed.com.au\",\"70\":\"02 8758 0103\",\"67\":\"Healthed is Australia’s leader in HCP education and engagement. Offering a variety of trusted and popular learning resources for health professionals, our content is delivered and endorsed by high-caliber national and international experts and is catered to a range of learning styles.\\n\\nWe would like to invite your GPs and Practice Nurses to engage with our high-quality educational resources, in particular our exclusive FREE PODCASTS!\\n\\nFREE PODCASTS!\\nwww.healthed.com.au/podcasts\\n\\nOur medical podcasts (The Clinical Takeaway, Dermatology Cases and Women’s and Children’s Health Update series) feature interviews with leading experts, where we discuss important clinical issues that can positively impact the way HCPs practice. Designed to provide updates while driving, exercising, commuting, gardening, walking, or relaxing, these podcasts are a flexible, convenient way to stay up to date!\\n\\nGPs can claim CPD points through the RACGP CPD quick log system, earning 2 CPD points per hour\\n\\nCheck out some of our most popular podcasts below! \\n \\nThe Clinical Takeaway: Vitamin D Deficiency in Practice (45 mins)\\nProf Rebecca Mason: Registered Medical Practitioner, Researcher in Vitamin D; Internationally recognised leader in the role of Vitamin D; Professor, University of Sydney\\nhttps://www.healthed.com.au/podcasts/the-clinical-takeaway-vitamin-d-deficiency-in-practice/\\n\\nWomen’s and Children’s Health Update: Polycystic Ovary Syndrome (36 mins)\\nDr Terri Foran, Sexual Health Physician; Conjoint Senior Lecturer, School of Women’s and Children’s Health, UNSW\\nhttps://www.healthed.com.au/podcasts/womens-and-childrens-health-update-polycystic-ovary-syndrome/\\n\\nWomen’s and Children’s Health Update: Systematic Approach to Vaginismus (24 mins)\\nDr Terri Foran, Sexual Health Physician; Conjoint Senior Lecturer, School of Women’s and Children’s Health, UNSW\\nhttps://www.healthed.com.au/podcasts/womens-and-childrens-health-update-systematic-approach-to-vaginismus/\\n\\nThe Clinical Takeaway: Suicide Bereavement (41 mins)\\nDr David Lim, GP\\nhttps://www.healthed.com.au/podcasts/the-clinical-takeaway-suicide-bereavement/\\n\\nWomen’s and Children’s Health Update: Impacts of Domestic Violence on Mothering (26 mins)\\nDr Terri Foran, Sexual Health Physician; Conjoint Senior Lecturer, School of Women’s and Children’s Health, UNSW\\nhttps://www.healthed.com.au/podcasts/womens-and-childrens-health-update-impacts-of-domestic-violence-on-mothering/\\n\\nOral Cavity Cancer (30 mins)\\nClinical A/Prof Carsten Palme Otolaryngology Head Neck Surgeon; Associate Professor, University of Sydney; Director, Head Neck Surgery, Chris O\'Brien Lifehouse\\nhttps://www.healthed.com.au/podcasts/oral-cavity-cancer/\\n\\nFaecal Incontinence: 10% of Your Patients Have It! A Practical Guide For GPs – Lecture CPD 1 Point (36 mins)\\nProf Marc Gladman Colorectal Surgeon; Director of The Bowel Clinic, Adelaide\\nhttps://www.healthed.com.au/podcasts/faecal-incontinence-10-of-your-patients-have-it-a-practical-guide-for-gps-lecture-cpd-1-point/\\n\\nThe Clinical Takeaway: Life After Prostatectomy (39 mins)\\nDr David Lim, GP\\nhttps://www.healthed.com.au/podcasts/the-clinical-takeaway-life-after-prostate-cancer/\\n\\nThe Clinical Takeaway: Vaping and Tobacco Addiction (41mins)\\nDr David Lim, GP\\nhttps://www.healthed.com.au/podcasts/the-clinical-takeaway-vaping-and-tobacco-addiction/\\n\\nTo view our full range of learning resources including podcasts, video lectures and clinical articles – visit the Healthed website!\\n\\nPlease do not hesitate to reach out if you would like more information or if you have any questions or concerns.\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Healthed\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Healthed Podcasts - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Healthed Podcasts - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-04-27 03:33:04','2021-04-27 03:33:04','5b078484-42e3-4aed-aa9c-1a64f5526552'),(152781,152777,1,NULL,152776,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":\"152776\",\"title\":\"Healthed Podcasts\",\"slug\":\"healthed-podcasts\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Online\",\"71\":\"info@healthed.com.au\",\"70\":\"02 8758 0103\",\"67\":\"Healthed is Australia’s leader in HCP education and engagement. Offering a variety of trusted and popular learning resources for health professionals, our content is delivered and endorsed by high-caliber national and international experts and is catered to a range of learning styles.\\n\\nWe would like to invite your GPs and Practice Nurses to engage with our high-quality educational resources, in particular our exclusive FREE PODCASTS!\\n\\nFREE PODCASTS!\\nwww.healthed.com.au/podcasts\\n\\nOur medical podcasts (The Clinical Takeaway, Dermatology Cases and Women’s and Children’s Health Update series) feature interviews with leading experts, where we discuss important clinical issues that can positively impact the way HCPs practice. Designed to provide updates while driving, exercising, commuting, gardening, walking, or relaxing, these podcasts are a flexible, convenient way to stay up to date!\\n\\nGPs can claim CPD points through the RACGP CPD quick log system, earning 2 CPD points per hour\\n\\nCheck out some of our most popular podcasts below! \\n \\nThe Clinical Takeaway: Vitamin D Deficiency in Practice (45 mins)\\nProf Rebecca Mason: Registered Medical Practitioner, Researcher in Vitamin D; Internationally recognised leader in the role of Vitamin D; Professor, University of Sydney\\nhttps://www.healthed.com.au/podcasts/the-clinical-takeaway-vitamin-d-deficiency-in-practice/\\n\\nWomen’s and Children’s Health Update: Polycystic Ovary Syndrome (36 mins)\\nDr Terri Foran, Sexual Health Physician; Conjoint Senior Lecturer, School of Women’s and Children’s Health, UNSW\\nhttps://www.healthed.com.au/podcasts/womens-and-childrens-health-update-polycystic-ovary-syndrome/\\n\\nWomen’s and Children’s Health Update: Systematic Approach to Vaginismus (24 mins)\\nDr Terri Foran, Sexual Health Physician; Conjoint Senior Lecturer, School of Women’s and Children’s Health, UNSW\\nhttps://www.healthed.com.au/podcasts/womens-and-childrens-health-update-systematic-approach-to-vaginismus/\\n\\nThe Clinical Takeaway: Suicide Bereavement (41 mins)\\nDr David Lim, GP\\nhttps://www.healthed.com.au/podcasts/the-clinical-takeaway-suicide-bereavement/\\n\\nWomen’s and Children’s Health Update: Impacts of Domestic Violence on Mothering (26 mins)\\nDr Terri Foran, Sexual Health Physician; Conjoint Senior Lecturer, School of Women’s and Children’s Health, UNSW\\nhttps://www.healthed.com.au/podcasts/womens-and-childrens-health-update-impacts-of-domestic-violence-on-mothering/\\n\\nOral Cavity Cancer (30 mins)\\nClinical A/Prof Carsten Palme Otolaryngology Head Neck Surgeon; Associate Professor, University of Sydney; Director, Head Neck Surgery, Chris O\'Brien Lifehouse\\nhttps://www.healthed.com.au/podcasts/oral-cavity-cancer/\\n\\nFaecal Incontinence: 10% of Your Patients Have It! A Practical Guide For GPs – Lecture CPD 1 Point (36 mins)\\nProf Marc Gladman Colorectal Surgeon; Director of The Bowel Clinic, Adelaide\\nhttps://www.healthed.com.au/podcasts/faecal-incontinence-10-of-your-patients-have-it-a-practical-guide-for-gps-lecture-cpd-1-point/\\n\\nThe Clinical Takeaway: Life After Prostatectomy (39 mins)\\nDr David Lim, GP\\nhttps://www.healthed.com.au/podcasts/the-clinical-takeaway-life-after-prostate-cancer/\\n\\nThe Clinical Takeaway: Vaping and Tobacco Addiction (41mins)\\nDr David Lim, GP\\nhttps://www.healthed.com.au/podcasts/the-clinical-takeaway-vaping-and-tobacco-addiction/\\n\\nTo view our full range of learning resources including podcasts, video lectures and clinical articles – visit the Healthed website!\\n\\nPlease do not hesitate to reach out if you would like more information or if you have any questions or concerns.\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Healthed\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Healthed Podcasts - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Healthed Podcasts - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-04-27 03:33:05','2021-04-27 03:33:05','95580774-994c-4d1a-b8a3-c0db9463d5e9'),(153005,153004,1,NULL,134856,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":134856,\"title\":\"PC4 General Practice Circle - opportunity for general practice staff to be involved in cancer research\",\"slug\":\"pc4-general-practice-circle-opportunity-for-general-practice-staff-to-be-involved-in-cancer-research\",\"postDate\":null,\"expiryDate\":1640872800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"info@pc4tg.com.au\",\"100\":\"Mairead McNamara\",\"99\":\"PC4, the Primary Care Collaborative Cancer Clinical Trials Group, is currently recruiting for our General Practice (GP) Circle. The GP Circle is a group of GPs, practice nurses and practice managers interested in providing clinical insight and experience to help shape national research projects. Members review research proposals and provide insight and experience to help shape successful research projects. Members are reimbursed for their time can choose their level of participation based on their availability and interest. If you are interested, visit our website: http://pc4tg.com.au/for-gps/gp-circle/or contact info@pc4tg.com.au . \",\"94\":\"The Primary Care Collaborative Cancer Clinical Trials Group\",\"93\":[\"151110\"],\"97\":\"3000\",\"98\":\"vic\",\"95\":\"Victorian Comprehensive Cancer Centre, Level 10/305 Grattan St\",\"96\":\"Melbourne\"}}',NULL,NULL,NULL,'2021-04-27 05:07:34','2021-04-27 05:07:34','24b9cbd2-2af2-4c41-9aa6-7579ee86cfeb'),(153008,153007,1,NULL,134856,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":134856,\"title\":\"PC4 General Practice Circle - opportunity for general practice staff to be involved in cancer research\",\"slug\":\"pc4-general-practice-circle-opportunity-for-general-practice-staff-to-be-involved-in-cancer-research-2\",\"postDate\":null,\"expiryDate\":1640872800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"info@pc4tg.com.au\",\"100\":\"Mairead McNamara\",\"99\":\"PC4, the Primary Care Collaborative Cancer Clinical Trials Group, is currently recruiting for our General Practice (GP) Circle. The GP Circle is a group of GPs, practice nurses and practice managers interested in providing clinical insight and experience to help shape national research projects. Members review research proposals and provide insight and experience to help shape successful research projects. Members are reimbursed for their time can choose their level of participation based on their availability and interest. If you are interested, visit our website: http://pc4tg.com.au/for-gps/gp-circle/or contact info@pc4tg.com.au . \",\"94\":\"The Primary Care Collaborative Cancer Clinical Trials Group\",\"93\":[\"151110\"],\"97\":\"3000\",\"98\":\"vic\",\"95\":\"Victorian Comprehensive Cancer Centre, Level 10/305 Grattan St\",\"96\":\"Melbourne\"}}',NULL,NULL,NULL,'2021-04-27 05:07:35','2021-04-27 05:07:35','cff3306e-e42c-4b5f-b369-3ab268e9e91a'),(153280,153279,1,NULL,129069,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":129069,\"title\":\"Casual | Part-Time Medical Receptionist\",\"slug\":\"casual-part-time-medical-receptionist\",\"postDate\":null,\"expiryDate\":1622124000,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"admin@mvmedical.com.au\",\"100\":\"Casey-lee Levy\",\"70\":\"0733670333\",\"99\":\"At Milton Village Medical our experienced staff have been committed to excellence in medical care for over ten years. We have recently relocated to a beautiful near new purpose-built clinic at Milton Village. 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We have recently relocated to a beautiful near new purpose-built clinic at Milton Village. Still very central, we are only 2km from Brisbane’s city centre, and easily accessible by car, bus or train.\\n\\nThis casual position is an opportunity for an energetic and efficient individual to join our highly committed team here at Milton Village Medical.\\n\\nWe are seeking an individual with outstanding customer service skills and highly developed communication skills, who can work autonomously, and as part of a team.\\nDue to the busy nature of our Practice, the ability to work well and remain calm under pressure is essential.\\n\\nMain duties may include but are not limited to:\\n- Delivering high quality customer service to patients, Doctors, and Allied Heath Professionals \\n- Greeting patients and managing front desk.\\n- Handling telephone enquiries and effective scheduling of patient appointments in accordance with Practice procedures.\\n- Performing general administrative, reception and other related duties.\\n- Maintain the practice in a clean and a tidy condition\\n- Maintain confidentiality while managing patient records\\n- Liaise with the Practice Manager and Doctor/s to provide day to day administrative support and take an active part in working closely with other team members \\n to manage daily tasks\\n- Other duties as directed\\n- Hours range between 7am - 6.30pm Mon-Fri and 8am - 1pm Sat-Sun. \\n\\nPrior Medical reception experience, and experience with Best Practice software is preferred, but not essential\\n\\nApplications to be sent to: admin@mvmedical.com.au\\nPlease note: Only applications that have been shortlisted will be contacted\",\"94\":\"Milton Village Medical\",\"93\":[\"75035\"],\"97\":\"4064\",\"98\":\"qld\",\"95\":\"36 Baroona Road\",\"96\":\"Milton\"}}',NULL,NULL,NULL,'2021-04-28 01:13:16','2021-04-28 01:13:16','d6755111-a222-49e5-990d-5b852a1f9e3e'),(153291,153282,1,NULL,129069,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"129069\",\"title\":\"Casual | Part-Time Medical Receptionist\",\"slug\":\"casual-part-time-medical-receptionist-2\",\"postDate\":null,\"expiryDate\":1622124000,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"admin@mvmedical.com.au\",\"100\":\"Casey-lee Levy\",\"70\":\"0733670333\",\"99\":\"At Milton Village Medical our experienced staff have been committed to excellence in medical care for over ten years. 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We have recently relocated to a beautiful near new purpose-built clinic at Milton Village. Still very central, we are only 2km from Brisbane’s city centre, and easily accessible by car, bus or train.\\n\\nThis casual position is an opportunity for an energetic and efficient individual to join our highly committed team here at Milton Village Medical.\\n\\nWe are seeking an individual with outstanding customer service skills and highly developed communication skills, who can work autonomously, and as part of a team.\\nDue to the busy nature of our Practice, the ability to work well and remain calm under pressure is essential.\\n\\nMain duties may include but are not limited to:\\n- Delivering high quality customer service to patients, Doctors, and Allied Heath Professionals \\n- Greeting patients and managing front desk.\\n- Handling telephone enquiries and effective scheduling of patient appointments in accordance with Practice procedures.\\n- Performing general administrative, reception and other related duties.\\n- Maintain the practice in a clean and a tidy condition\\n- Maintain confidentiality while managing patient records\\n- Liaise with the Practice Manager and Doctor/s to provide day to day administrative support and take an active part in working closely with other team members \\n to manage daily tasks\\n- Other duties as directed\\n- Hours range between 7am - 6.30pm Mon-Fri and 8am - 1pm Sat-Sun. \\n\\nPrior Medical reception experience, and experience with Best Practice software is preferred, but not essential\\n\\nApplications to be sent to: admin@mvmedical.com.au\\nPlease note: Only applications that have been shortlisted will be contacted\",\"94\":\"Milton Village Medical\",\"93\":[\"75035\"],\"97\":\"4064\",\"98\":\"qld\",\"95\":\"36 Baroona Road\",\"96\":\"Milton\"}}',NULL,NULL,NULL,'2021-04-28 01:13:27','2021-04-28 01:13:27','e3d0fb5f-8280-43c9-bf47-ab7a89c288d9'),(153295,153279,1,NULL,129069,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"129069\",\"title\":\"Casual | Part-Time Medical Receptionist\",\"slug\":\"casual-part-time-medical-receptionist\",\"postDate\":null,\"expiryDate\":1622124000,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"admin@mvmedical.com.au\",\"100\":\"Casey-lee Levy\",\"70\":\"0733670333\",\"99\":\"At Milton Village Medical our experienced staff have been committed to excellence in medical care for over ten years. 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Price: $110 – subsidised by the NDSS – <strong>LIMITED NUMBERS </strong>(normally $325)</p>\",\"68\":{\"ownerId\":153299,\"ownerSiteId\":1,\"fieldId\":68,\"startDate\":null,\"endDate\":null,\"allDay\":0,\"repeats\":1,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"daily\",\"months\":\"onDay\"},\"7\":[],\"69\":\"Diabetes Qualified\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Diabetes in Practice for Nurses - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Diabetes in Practice for Nurses - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":\"\"}}}}',NULL,NULL,NULL,'2021-04-28 02:05:45','2021-04-28 02:05:45','fcedae2c-5735-4da5-9aec-934feb85da4d'),(153318,153317,1,NULL,113369,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":113369,\"title\":\"Urinary Tract Infection and Drug Resistance Forum\",\"slug\":\"urinary-tract-infection-and-drug-resistance-forum\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Zoom - https://us02web.zoom.us/j/86765108706\",\"71\":\"statewide.ams@health.qld.gov.au\",\"70\":\"07 3646 1886\",\"67\":\"E. coli is changing. So, should we change how we treat it? \\n\\nCo presented by: \\nDr Trent Yarwood, SICN co-chair and QSAMSP \\nDr Naomi Runnegar, SICN Co-chair \\nDr Fabian Jaramillo, General Practitioner \\nDr Gaurav Puri, Endocrinologist, Cairns Hospital \\nDr Patrick Harris, Pathology Queensland \\nDr Minyon Avent, QSAMSP Image: Royalty Free E. Coli Urinary Tract Infection Cell Biology ... istockphoto.com\\nDr Kathryn Daveson, QSAMSP \\nTrish Hurst, CNC RBWH \\nBelinda Henderson, CNC PAH \\n\\nDate &amp; time: 1-3pm, Thursday 3rd June 2021 \\nPlatform (Zoom): https://us02web.zoom.us/j/86765108706\\nMeeting ID: 867 6510 8706 \\nTarget Audience: Senior and Junior Medical Officers, General Practitioners, Nurses &amp; Pharmacists \\n\\nPlease register your interest to attend at: \\nhttps://forms.office.com/r/RMVCZi2tb3 \\n\\nIf you would like to subscribe to updates \\nfrom QSAMSP and SICN, please email: \\nQSAMSP: statewide.ams@health.qld.gov.au\\n\\nSICN (Infectious Diseases and Infection Control and \\nManagement and Antimicrobial Stewardship): \\nStatewide_Infection_Clinical_Network@health.qld.gov.au\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Queensland Statewide Antimicrobial Stewardship Program\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Urinary Tract Infection and Drug Resistance Forum - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Urinary Tract Infection and Drug Resistance Forum - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-04-29 00:33:27','2021-04-29 00:33:27','33c37439-ef44-4c7e-ab09-0d707dcd64c8'),(153321,153320,1,NULL,113369,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":113369,\"title\":\"Urinary Tract Infection and Drug Resistance Forum\",\"slug\":\"urinary-tract-infection-and-drug-resistance-forum-2\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Zoom - https://us02web.zoom.us/j/86765108706\",\"71\":\"statewide.ams@health.qld.gov.au\",\"70\":\"07 3646 1886\",\"67\":\"E. coli is changing. So, should we change how we treat it? \\n\\nCo presented by: \\nDr Trent Yarwood, SICN co-chair and QSAMSP \\nDr Naomi Runnegar, SICN Co-chair \\nDr Fabian Jaramillo, General Practitioner \\nDr Gaurav Puri, Endocrinologist, Cairns Hospital \\nDr Patrick Harris, Pathology Queensland \\nDr Minyon Avent, QSAMSP Image: Royalty Free E. Coli Urinary Tract Infection Cell Biology ... istockphoto.com\\nDr Kathryn Daveson, QSAMSP \\nTrish Hurst, CNC RBWH \\nBelinda Henderson, CNC PAH \\n\\nDate &amp; time: 1-3pm, Thursday 3rd June 2021 \\nPlatform (Zoom): https://us02web.zoom.us/j/86765108706\\nMeeting ID: 867 6510 8706 \\nTarget Audience: Senior and Junior Medical Officers, General Practitioners, Nurses &amp; Pharmacists \\n\\nPlease register your interest to attend at: \\nhttps://forms.office.com/r/RMVCZi2tb3 \\n\\nIf you would like to subscribe to updates \\nfrom QSAMSP and SICN, please email: \\nQSAMSP: statewide.ams@health.qld.gov.au\\n\\nSICN (Infectious Diseases and Infection Control and \\nManagement and Antimicrobial Stewardship): \\nStatewide_Infection_Clinical_Network@health.qld.gov.au\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Queensland Statewide Antimicrobial Stewardship Program\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Urinary Tract Infection and Drug Resistance Forum - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Urinary Tract Infection and Drug Resistance Forum - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-04-29 00:33:28','2021-04-29 00:33:28','f558941a-ff02-4645-bd43-5f10da1bb916'),(153324,153323,1,NULL,153316,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":153316,\"title\":\"Doctors on Brunswick Fortitude Valley\",\"slug\":\"doctors-on-brunswick-fortitude-valley\",\"postDate\":null,\"expiryDate\":1627653600,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"Roslynn.olsen@doctorlink.com.au\",\"100\":\"Roslynn Olsen\",\"70\":\"0732527614\",\"99\":\"An exciting opportunity is now available for a Full-time VR General Practitioner and a Part-time VR General Practitioner to join our well established medical centre in Fortitude Valley.\\nThe practice is accredited , fully computerized using Best Practice with secure remote access, is mixed billing and has the support of a full-time Registered Nurse, Practice Manager and Admin team that are extremely experienced, friendly and helpful which will offer a new team member full support. Doctors on Brunswick have a sound reputation within the local community for providing excellent medical care and we are located in Central Brunswick Shopping Plaza. There is on-site pathology and free parking available, whilst pharmacy, podiatry,x-ray, and other allied health services are close-by. \\nConveniently located in close pximity to the Brisbane CBD, Gold and Sunshine Coasts , Fortitude Valley precint is packed with life and offers an eclectic mix of everything from live music , relaxed cafes, performing art venues and galleries to up-market European restaurants and shopping.\\nFantastic team and an established patient base awaits.\\nWe look forward to hearing from patient focused GP\'s wanting to embrace the culture of our practice and help care for our patients.\",\"94\":\"Doctors on Brunswick\",\"93\":[\"65423\"],\"97\":\"4006\",\"98\":\"qld\",\"95\":\"Suite 16 , 421 Brunswick Street\",\"96\":\"Fortitude Valley\"}}',NULL,NULL,NULL,'2021-04-29 00:48:58','2021-04-29 00:48:58','0fa1994e-1582-48a5-9196-2d7e80d29227'),(153965,153964,1,NULL,128992,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":128992,\"title\":\"Telegraph Road Clinic – SENIOR MEDICAL RECEPTIONIST\",\"slug\":\"telegraph-road-clinic-senior-medical-receptionist\",\"postDate\":null,\"expiryDate\":1623333600,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"elizabeth.sullivan@telegraphroadclinic.com.au\",\"100\":\"Elizabeth Sullivan\",\"70\":\"3261 7000\",\"99\":\"General Practice Experienced Medical Receptionist\\nTelegraph Road Clinic\\nExperienced Medical Receptionist required for a doctor owned face paced private billing Medical Practice in Bracken Ridge. Immediate start available.\\n\\nWe are currently seeking to fill a casual position. The successful applicant will need to be available for a flexible weekday with occasional evening shifts.\\n\\nWe hire the best people, to be successful in a high-performing culture and we support their development and well being by ensuring they are rewarded and feel valued for what they do.\\n\\nAccurate computer and excellent telephone skills are necessary.\\n\\nThe ability to work under pressure, control the waiting room and complete tasks accurately and on time is highly desirable.\\n\\nYou will be provided full administrative support from experienced medical staff. You will need to have a minimum 3 years current experience in a general practice environment and hold a current SSE level 3 position.\\n\\n\\nOther important requirements are:-\\n\\nExcellent patient service skills.\\nReliability and flexibility.\\nThe ability to lead, guide &amp; also work in a team environment.\\nThe ability to liaise with GP\'s and Allied Health Professionals.\\nA sound knowledge of the day-to-day operations of the front desk including TYRO, HOTDOC online booking platform, complex Vaccine and Proven Histology billing, Medical reporting, Medical record transfer of patient records and Medicare.\\nThe ability to multi-task and problem solve.\\nExcellent organisational and communication skills.\\nDirect patient triage\\nManage the recall and reminder system\\nProficient in the use of Medical Director Clinical and PracSoft preferred.\\nMedical Objects &amp; Smart referrals\\nMedical record transfer and reporting.\\nIT problem solving and Medical software upgrades including Pathology and Radiology downloads.\\nGeneral trouble shooting of Telephone system, Internet provider service, Laser printers and other clinical equipment.\",\"94\":\"Telegraph Road Clinic\",\"93\":[\"75035\"],\"97\":\"4017\",\"98\":\"qld\",\"95\":\"Shop 26 Bracken Ridge Shopping Plaza, 250 Telegraph Road\",\"96\":\"Bracken Ridge\"}}',NULL,NULL,NULL,'2021-04-30 03:46:10','2021-04-30 03:46:10','5f6812ea-b96d-4a3d-9464-191c806af4d6'),(153970,153969,1,NULL,153968,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":153968,\"title\":\"General Practitioner Required\",\"slug\":\"general-practitioner-required\",\"postDate\":null,\"expiryDate\":1622296800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"management@tmcpv.com.au\",\"100\":\"Julie Graham\",\"70\":\"0417 657 394\",\"99\":\"Flexible Hours\\nGuaranteed income for mutually agreed period\\nNo after-hours / on-call\\nWell-established purpose-built facility\\nAGPAL Accredited\\nBest Practice software\\nFull practice nurse &amp; administration support\\nEthical employer - all enquiries treated \'in strict confidence\'\",\"94\":\"The Medical Centre @ Pumicestone Village\",\"93\":[\"65423\"],\"97\":\"4510\",\"98\":\"qld\",\"95\":\"1 Ardrossan Road,\",\"96\":\"Caboolture\"}}',NULL,NULL,NULL,'2021-04-30 04:21:17','2021-04-30 04:21:17','ca993be4-b7b1-442d-8deb-270020174938'),(153975,153974,1,NULL,148802,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":148802,\"title\":\"Hepatitis C Case Discussion\",\"slug\":\"hepatitis-c-case-discussion\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Online, via Zoom\",\"71\":\"jessica.horne@ashm.org.au\",\"70\":\"0432 734 775\",\"67\":\"Have you received hepatitis C training but aren\'t sure how to start prescribing, or would like a refresher?\\n\\nCome along to ASHM\'s Hepatitis C Case Discussion evening to present cases to, and ask questions of, a specialist. 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Offering a variety of trusted and popular learning resources for health professionals, our content is delivered and endorsed by high-caliber national and international experts and is catered to a range of learning styles.\\n\\nWe would like to invite your GPs and Practice Nurses to engage with our high-quality educational resources, in particular our exclusive fortnightly FREE WEBCASTS!\\n\\nYou can find the registration link to this webcast below.\\n\\nClick here to Register for our upcoming FREE WEBCAST!\\nTuesday 11 May | 7:00pm – 9:00pm AEDT\\n\\nParticipants of this webcast can receive: \\n• RACGP: 4 CPD activity points \\n• ACRRM: 2 hours under the Educational Activities Category \\n• Certificate of Attendance\\n• Opportunity to receive FREE product samples and product information\\n\\nFeatured topics and experts in this free webcast: \\n•\\tUpdate on Safety and Adverse Effects of the COVID Vaccines Being Used in Australia\\nProf Kristine Macartney, Director, NCIRS\\nAs the information about clots and other risks develop, there are new guidelines, indications, and patient information that immunisers need to get up to speed on. The situation is very fluid and this lecture is the latest authoritative update available on this and other related issues.\\n\\n•\\tPSA Testing – An Update on Best Practice\\nA/Prof Jeremy Grummet, Urological Surgeon; Director, Clinical Research in Urology, Alfred Health; Clinical Associate Professor, Department of Surgery, Monash University; Co-Founder, MRI PRO\\nPSA testing continues to be a topic that is a cause of debate and sometimes confusion about which men should be tested and how the results should be interpreted and acted upon. We will look at the latest advice on how best to use this test in primary care, and how to explain the test to patients. This talk will also look at new and emerging ideas in assessing prostate cancer risk including prostate MRI and other serum markers.\\n\\n•\\tAn Update on Hypogonadism and Testosterone Replacement\\nA/Prof Robert McLachlan, Physician-Scientist; Director of Clinical Research, Hudson Institute of Medical Research; Principal Research Fellow, NHMRC; Deputy Director, Endocrinology Unit, Monash Medical Centre\\nMale hypogonadism, caused by intrinsic pathology of the hypothalamic–pituitary–testicular (HPT) axis, is an under-diagnosed condition not to be missed. By contrast, late onset hypogonadism (LOH), due to functional suppression of the HPT axis from age-related comorbidities, may be less common than previously believed. Prof McLachlan will provide an update on current evidence, appropriate testing, which patients should be managed with Testosterone supplementation and which by lifestyle modification alone. An overview of current Testosterone delivery options – gel, patch or injection and which option suits which patient will also be covered.\\n\\n•\\tDepression in Men – Practical Advice\\nProf David Castle, Psychiatrist; Inaugural Scientific Director, Centre for Complex Interventions (CCI) at the Centre for Addictions and Mental Health (CAMH), Toronto, Canada; Professor, Department of Psychiatry, The University of Toronto \\nMood disorders in men are less common than in women, but keep this diagnosis in mind if behaviour is becoming violent. Allowing men to express their emotional pain and marshalling support, offering helplines, support groups all help. Pay attention to longitudinal history when differentiating depression from bipolar disorder, and if you suspect this, avoid prescribing SNRIs and tricyclics. When the patient cannot see the pain they will cause when they die by suicide, we may have to take active measures even against the patient\'s will.\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Healthed\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"HEALTHED WEBCAST - Tuesday, 11th May 2021 - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"HEALTHED WEBCAST - Tuesday, 11th May 2021 - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-05-04 02:32:13','2021-05-04 02:32:13','68fa6ca0-3337-4f16-8147-365ca4c6c68b'),(154075,154074,1,NULL,154073,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":154073,\"title\":\"General Practitioner - Kedron\",\"slug\":\"general-practitioner-kedron\",\"postDate\":null,\"expiryDate\":1625493600,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"manager@kwmc.net.au\",\"100\":\"Sharon\",\"70\":\"07 3359 2160\",\"99\":\"A rare opportunity exists for a VR General Practitioner to join KWMC. This opening could suit a full-time or part-time doctor with interests in Paediatrics, Women\'s or Men\'s Health.\\n\\nKWMC offers a modern, fully-equipped 3 bed treatment room, adjoining private procedure room and a separate immunisation room. There is an ear microscope, ABI machine and a retinal camera available.\\n\\nYou will be supported by highly qualified nurses and an experienced reception team.\\n\\nThe team is engaged, supportive, and participates in regular business and clinical meetings. Everyone\'s input is valued and this contributes to the success of KWMC.\\n\\nThe team enjoys celebrating social events together and the practice environment is fun and cohesive.\\n\\nComprehensive COVID-19 Policies and Procedures have been developed for the safety of staff and patients.\\n\\nPlease contact the Practice Manager on 3359 2160 for a confidential discussion, or email manager@kwmc.net.au\",\"94\":\"Kedron Wavell Medical Centre\",\"93\":[\"65423\"],\"97\":\"4031\",\"98\":\"qld\",\"95\":\"232 Gympie Road\",\"96\":\"Kedron\"}}',NULL,NULL,NULL,'2021-05-04 05:38:39','2021-05-04 05:38:39','42f64364-6c34-47b5-b316-ddc8829ae28c'),(154078,154077,1,NULL,154073,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":154073,\"title\":\"General Practitioner - Kedron\",\"slug\":\"general-practitioner-kedron-2\",\"postDate\":null,\"expiryDate\":1625493600,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"manager@kwmc.net.au\",\"100\":\"Sharon\",\"70\":\"07 3359 2160\",\"99\":\"A rare opportunity exists for a VR General Practitioner to join KWMC. This opening could suit a full-time or part-time doctor with interests in Paediatrics, Women\'s or Men\'s Health.\\n\\nKWMC offers a modern, fully-equipped 3 bed treatment room, adjoining private procedure room and a separate immunisation room. There is an ear microscope, ABI machine and a retinal camera available.\\n\\nYou will be supported by highly qualified nurses and an experienced reception team.\\n\\nThe team is engaged, supportive, and participates in regular business and clinical meetings. Everyone\'s input is valued and this contributes to the success of KWMC.\\n\\nThe team enjoys celebrating social events together and the practice environment is fun and cohesive.\\n\\nComprehensive COVID-19 Policies and Procedures have been developed for the safety of staff and patients.\\n\\nPlease contact the Practice Manager on 3359 2160 for a confidential discussion, or email manager@kwmc.net.au\",\"94\":\"Kedron Wavell Medical Centre\",\"93\":[\"65423\"],\"97\":\"4031\",\"98\":\"qld\",\"95\":\"232 Gympie Road\",\"96\":\"Kedron\"}}',NULL,NULL,NULL,'2021-05-04 05:38:40','2021-05-04 05:38:40','ed130d8a-6b30-405e-a7ec-7d344cc54fec'),(154096,154095,1,NULL,3763,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":3763,\"title\":\"test\",\"slug\":\"test\",\"postDate\":null,\"expiryDate\":1620136800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"test@test.com\",\"100\":\"test\",\"70\":\"test\",\"99\":\"test\",\"94\":\"test\",\"93\":[\"65423\"],\"97\":\"test\",\"98\":\"qld\",\"95\":\"test\",\"96\":\"test\"}}',NULL,NULL,NULL,'2021-05-04 06:08:15','2021-05-04 06:08:15','c48d6007-791a-4b1c-af5f-ce9ffec778c8'),(154098,154095,1,NULL,3763,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"3763\",\"title\":\"test\",\"slug\":\"test\",\"postDate\":null,\"expiryDate\":1620136800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"test@test.com\",\"100\":\"test\",\"70\":\"test\",\"99\":\"test\",\"94\":\"test\",\"93\":[\"65423\"],\"97\":\"test\",\"98\":\"qld\",\"95\":\"test\",\"96\":\"test\"}}',NULL,NULL,NULL,'2021-05-04 06:08:28','2021-05-04 06:08:28','dad2b799-7271-4b8a-abdc-f0ae7fbc9692'),(154099,154095,1,NULL,3763,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"3763\",\"title\":\"test\",\"slug\":\"test\",\"postDate\":null,\"expiryDate\":1620136800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"test@test.com\",\"100\":\"test\",\"70\":\"test\",\"99\":\"test\",\"94\":\"test\",\"93\":[\"65423\"],\"97\":\"test\",\"98\":\"qld\",\"95\":\"test\",\"96\":\"test\"}}',NULL,NULL,NULL,'2021-05-04 06:08:29','2021-05-04 06:08:29','4fd90259-25f6-4952-b67b-d5ee8974d806'),(154148,154147,1,NULL,123439,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":123439,\"title\":\"Registered Nurse\",\"slug\":\"registered-nurse\",\"postDate\":null,\"expiryDate\":1628172000,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"manager@pbmc.net.au\",\"100\":\"Helen\",\"70\":\"54977400\",\"99\":\"*Experienced Practice nurse required for casual position 16-24 Hours per week for a well established family owned Accreditated Practice\\n*Current Registration with AHPRA and CPR certificate\\nDuties include:\\n*Health Assessments\\n*Care Plans\\n*Ear Irrigation\\n*Childhood Immunisations and other Injections\\n*Wound Care\\n*Treatment room duties sterilisation/ Vaccine and cold chain Management\\n*Best Practice Medical software experience is advantageous\\n\\n\\n\\n\\n\\n\\n\",\"94\":\"Pebble Beach Medical Centre\",\"93\":[\"75039\"],\"97\":\"4511\",\"98\":\"qld\",\"95\":\"204 Bestmann road\",\"96\":\"Sandstone Point\"}}',NULL,NULL,NULL,'2021-05-05 05:47:03','2021-05-05 05:47:03','9fd86750-1259-46c6-a658-abdf339ad873'),(154153,154147,1,NULL,123439,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"123439\",\"title\":\"Registered Nurse\",\"slug\":\"registered-nurse\",\"postDate\":1620193860,\"expiryDate\":1628172000,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"manager@pbmc.net.au\",\"100\":\"Helen\",\"70\":\"54977400\",\"99\":\"*Experienced Practice nurse required for casual position 16-24 Hours per week for a well established family owned Accreditated Practice\\n*Current Registration with AHPRA and CPR certificate\\n*Flexible\\n*Excellent Interpersonal and communication skills\\nDuties include:\\n*Health Assessments\\n*Care Plans\\n*Ear Irrigation\\n*Childhood Immunisations and other Injections\\n*Wound Care\\n*Treatment room duties sterilisation/ Vaccine and cold chain Management\\n*Triage\\n*Best Practice Medical software experience is advantageous\\n\\n\\n\\n\\n\\n\\n\",\"94\":\"Pebble Beach Medical Centre\",\"93\":[\"65423\"],\"97\":\"4511\",\"98\":\"qld\",\"95\":\"204 Bestmann road\",\"96\":\"Sandstone Point\"}}',NULL,NULL,NULL,'2021-05-05 05:56:13','2021-05-05 05:56:13','88aa1de2-07db-4177-bbcf-c9be163e4575'),(154154,154147,1,NULL,123439,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"123439\",\"title\":\"Registered Nurse\",\"slug\":\"registered-nurse\",\"postDate\":1620193860,\"expiryDate\":1628172000,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"manager@pbmc.net.au\",\"100\":\"Helen\",\"70\":\"54977400\",\"99\":\"*Experienced Practice nurse required for casual position 16-24 Hours per week for a well established family owned Accreditated Practice\\n*Current Registration with AHPRA and CPR certificate\\n*Flexible\\n*Excellent Interpersonal and communication skills\\nDuties include:\\n*Health Assessments\\n*Care Plans\\n*Ear Irrigation\\n*Childhood Immunisations and other Injections\\n*Wound Care\\n*Treatment room duties sterilisation/ Vaccine and cold chain Management\\n*Triage\\n*Best Practice Medical software experience is advantageous\\n\\n\\n\\n\\n\\n\\n\",\"94\":\"Pebble Beach Medical Centre\",\"93\":[\"65423\"],\"97\":\"4511\",\"98\":\"qld\",\"95\":\"204 Bestmann road\",\"96\":\"Sandstone Point\"}}',NULL,NULL,NULL,'2021-05-05 05:56:13','2021-05-05 05:56:13','e5d31bd8-b00c-4250-995f-4bc29ea8f660'),(154157,154156,1,NULL,3763,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":3763,\"title\":\"test\",\"slug\":\"test\",\"postDate\":null,\"expiryDate\":1622037600,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"test@test.com\",\"100\":\"test\",\"70\":\"test\",\"99\":\"test\",\"94\":\"test\",\"93\":[\"65423\"],\"97\":\"test\",\"98\":\"qld\",\"95\":\"test\",\"96\":\"test\"}}',NULL,NULL,NULL,'2021-05-06 00:44:12','2021-05-06 00:44:12','240c1bb8-c54f-4ca0-b9de-489a5a7ade1e'),(154161,154160,1,NULL,3763,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":3763,\"title\":\"test\",\"slug\":\"test\",\"postDate\":null,\"expiryDate\":1620828000,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"test@test.com\",\"100\":\"test\",\"70\":\"test\",\"99\":\"test\",\"94\":\"TEST\",\"93\":[\"65423\"],\"97\":\"test\",\"98\":\"qld\",\"95\":\"test\",\"96\":\"test\"}}',NULL,NULL,NULL,'2021-05-06 00:48:12','2021-05-06 00:48:12','6bae657d-2c56-4da2-a956-64df17fa3a80'),(154249,154248,1,NULL,154166,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":154166,\"title\":\"General Practitioner Wanted - FT/PT - Bulk Billing - North Brisbane - DPA Exemption available\",\"slug\":\"general-practitioner-wanted-ft-pt-bulk-billing-north-brisbane-dpa-exemption-available\",\"postDate\":null,\"expiryDate\":1651759200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"simon.h.patterson@gmail.com\",\"100\":\"Simon Patterson\",\"70\":\"0439 766 573\",\"99\":\"GP required for busy 7 day medical centre. Flexible hours, great team, modern equipment with 3 full time nurse support and DPA exemption potentially available. Weekend hours also available \\n\\nBenefits: \\n- Very high earning potential with guaranteed rate for the first 3 months \\n- Extensive list of patient services offered to cater for any special interests \\n- Flexible working hours \\n- Busy medical centre \\n- Private secure car parking for doctors  \\n\\nThe Practice and Role: \\n- Large practice open 7 days a week with strong collaboration between doctors as well as support staff \\n- Flexible working; part time and full time options considered \\n- Prominent position in Moreton Bay region \\n- Very large diverse patient base \\n- Full time nursing support as well as CDM nurse     \\n- Fully computerised systems inc new skin mapping equipment \\n- Onsite allied health, psychology and pathology with  Pharmacy and radiology all within walking distance   \\n\\nPlease call Simon on 0439 766 573 or send your CV to simon.h.patterson@gmail.com for a confidential chat \",\"93\":[\"65423\"],\"98\":\"qld\",\"96\":\"North Brisbane\"}}',NULL,NULL,NULL,'2021-05-06 05:23:20','2021-05-06 05:23:20','62c4783e-55b6-40db-827b-181b40be34be'),(154252,154251,1,NULL,154166,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":154166,\"title\":\"General Practitioner Wanted - FT/PT - Bulk Billing - North Brisbane - DPA Exemption available\",\"slug\":\"general-practitioner-wanted-ft-pt-bulk-billing-north-brisbane-dpa-exemption-available-2\",\"postDate\":null,\"expiryDate\":1651759200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"simon.h.patterson@gmail.com\",\"100\":\"Simon Patterson\",\"70\":\"0439 766 573\",\"99\":\"GP required for busy 7 day medical centre. Flexible hours, great team, modern equipment with 3 full time nurse support and DPA exemption potentially available. Weekend hours also available \\n\\nBenefits: \\n- Very high earning potential with guaranteed rate for the first 3 months \\n- Extensive list of patient services offered to cater for any special interests \\n- Flexible working hours \\n- Busy medical centre \\n- Private secure car parking for doctors  \\n\\nThe Practice and Role: \\n- Large practice open 7 days a week with strong collaboration between doctors as well as support staff \\n- Flexible working; part time and full time options considered \\n- Prominent position in Moreton Bay region \\n- Very large diverse patient base \\n- Full time nursing support as well as CDM nurse     \\n- Fully computerised systems inc new skin mapping equipment \\n- Onsite allied health, psychology and pathology with  Pharmacy and radiology all within walking distance   \\n\\nPlease call Simon on 0439 766 573 or send your CV to simon.h.patterson@gmail.com for a confidential chat \",\"93\":[\"65423\"],\"98\":\"qld\",\"96\":\"North Brisbane\"}}',NULL,NULL,NULL,'2021-05-06 05:23:21','2021-05-06 05:23:21','764b3314-5531-4835-b3e7-9a18d397a3fb'),(154316,154315,1,NULL,154314,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":154314,\"title\":\"Medical Practice Manager\",\"slug\":\"medical-practice-manager\",\"postDate\":null,\"expiryDate\":1622988000,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"stuart.mcauley@gympieroadmedicalcentre.com.au\",\"100\":\"Dr Stuart McAuley\",\"70\":\"0490506744\",\"99\":\"We\'re currently seeking an experienced Practice Manager to help us further grow our flourishing medical centre. We are approaching our 5 year annversary and have continued to expand with currently a practice of 12 doctors, several specialists and multiple allied health. \\n\\nIf you have experience in management of a medical related practice and have a true passion to care for the patients and also have an understanding of business principles, with experience implementing business strategies and a proven track record of success we would love to talk with you.\\n\\nThis role will include : \\n\\nCoordinating between different parts of the clinic including doctors, nurses and allied health and Ultimately responsible for orchestrating ongoing success and striving for excellence.\\n​Requirements/areas of responsibility: \\n\\nAccreditation and compliance matters\\nKnowledge of Medicare system\\nKnowledge of medical accounting software (we use Best Practice)\\nSkills in recruitment and contract negotiation with future staff\\nInduction and training of administrative staff\\nStaff management - rosters, quality assurance\\nReview of staff performance appraisals and training needs\\nProvision of payroll services to all staff members\\nIdentifying and troubleshooting daily operational issues\\nCreation and implementation of marketing plans\\nRegular review of financials and understandingof performance benchmarking\\nManagement of website and marketing\\nTo be considered for this role you must possess the following skill set: \\n\\nPassionate about the role and take pride in seeing a successful practice grow. \\nExperienced in medical practice management and \\nFamiliar with human resources and team management and motivation skills including knowledge of the applicable health industry awards and legislation\\nBe a problem solver, professional and articulate and excellent in interpersonal, literacy and numeracy skills\\nYou must have effective communication skills with people from diverse backgrounds\\nExcellence in IT literacy including billing processes, financials and software packages with the ability to adapt to new technology quickly. \\nWell developed organisational and time management skills\\nHave the ability to work as a part of a team in a dynamic organisation\\nPossess good leadership and management skills\\nExcellent communication skills both written and oral\\nYou must have a positive attitude and willingness to get the job done\\nCertificate III/IV or a Diploma in Practice Management would be highly regarded but is not essential as a great attitude and strong work ethic is our priority.\\nWhat makes us different from other employers : \\n\\nThis training clinic is owned by a group of passionate general practitioners and not a corporate group.\\nYou will be backed by passionate doctors who are dedicated to providing the very best in patient care.\\nWe are patient driven , motivated and supportive and our main focus is around providing care to the community.\\nYou will be working in a friendly professional environment with potential bookkeeping support, with a new centre and equipment.\\nThis is a long term career for a passionate, driven individual.\\nApply now\\n\\nIf you believe you possess these qualities and would like to be a part of this amazing team, please apply below with your resume and cover letter.\",\"94\":\"Gympie Road Medical Centre\",\"93\":[\"108528\"],\"97\":\"4501\",\"98\":\"qld\",\"95\":\"1/640 Gympie Road\",\"96\":\"Lawnton\"}}',NULL,NULL,NULL,'2021-05-06 21:14:42','2021-05-06 21:14:42','dd876795-ecb8-4827-92c9-0ce6474a179a'),(154319,154318,1,NULL,154314,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":154314,\"title\":\"Medical Practice Manager\",\"slug\":\"medical-practice-manager-2\",\"postDate\":null,\"expiryDate\":1622988000,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"stuart.mcauley@gympieroadmedicalcentre.com.au\",\"100\":\"Dr Stuart McAuley\",\"70\":\"0490506744\",\"99\":\"We\'re currently seeking an experienced Practice Manager to help us further grow our flourishing medical centre. We are approaching our 5 year annversary and have continued to expand with currently a practice of 12 doctors, several specialists and multiple allied health. \\n\\nIf you have experience in management of a medical related practice and have a true passion to care for the patients and also have an understanding of business principles, with experience implementing business strategies and a proven track record of success we would love to talk with you.\\n\\nThis role will include : \\n\\nCoordinating between different parts of the clinic including doctors, nurses and allied health and Ultimately responsible for orchestrating ongoing success and striving for excellence.\\n​Requirements/areas of responsibility: \\n\\nAccreditation and compliance matters\\nKnowledge of Medicare system\\nKnowledge of medical accounting software (we use Best Practice)\\nSkills in recruitment and contract negotiation with future staff\\nInduction and training of administrative staff\\nStaff management - rosters, quality assurance\\nReview of staff performance appraisals and training needs\\nProvision of payroll services to all staff members\\nIdentifying and troubleshooting daily operational issues\\nCreation and implementation of marketing plans\\nRegular review of financials and understandingof performance benchmarking\\nManagement of website and marketing\\nTo be considered for this role you must possess the following skill set: \\n\\nPassionate about the role and take pride in seeing a successful practice grow. \\nExperienced in medical practice management and \\nFamiliar with human resources and team management and motivation skills including knowledge of the applicable health industry awards and legislation\\nBe a problem solver, professional and articulate and excellent in interpersonal, literacy and numeracy skills\\nYou must have effective communication skills with people from diverse backgrounds\\nExcellence in IT literacy including billing processes, financials and software packages with the ability to adapt to new technology quickly. \\nWell developed organisational and time management skills\\nHave the ability to work as a part of a team in a dynamic organisation\\nPossess good leadership and management skills\\nExcellent communication skills both written and oral\\nYou must have a positive attitude and willingness to get the job done\\nCertificate III/IV or a Diploma in Practice Management would be highly regarded but is not essential as a great attitude and strong work ethic is our priority.\\nWhat makes us different from other employers : \\n\\nThis training clinic is owned by a group of passionate general practitioners and not a corporate group.\\nYou will be backed by passionate doctors who are dedicated to providing the very best in patient care.\\nWe are patient driven , motivated and supportive and our main focus is around providing care to the community.\\nYou will be working in a friendly professional environment with potential bookkeeping support, with a new centre and equipment.\\nThis is a long term career for a passionate, driven individual.\\nApply now\\n\\nIf you believe you possess these qualities and would like to be a part of this amazing team, please apply below with your resume and cover letter.\",\"94\":\"Gympie Road Medical Centre\",\"93\":[\"108528\"],\"97\":\"4501\",\"98\":\"qld\",\"95\":\"1/640 Gympie Road\",\"96\":\"Lawnton\"}}',NULL,NULL,NULL,'2021-05-06 21:14:43','2021-05-06 21:14:43','b32d0c66-7087-4a68-bece-b6a954b2cb0e'),(154322,154321,1,NULL,113369,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":113369,\"title\":\"Common Challenges in Primary Care: Eyes\",\"slug\":\"common-challenges-in-primary-care-eyes\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Zoom - https://zoom.us/meeting/register/tJIudOqorj8iEtTeGHR3RKSfkR2UIJSLFzDv\",\"71\":\"administration.integration@brisbanenorthphn.org.au\",\"70\":\"07 3630 7300\",\"67\":\"Metro North Hospital and Health Service and Brisbane North PHN GP and Optometry Liaison invite GPs and Optometrists to join our panel of eye experts from Royal Brisbane &amp; Women’s Hospital and the community.\\n\\nIn the webinar, we will discuss common general practice eye conditions and talk about the Glaucoma Collaborative Shared Care model. A community optometrist will present on how GPs and Optometrists can support each other and how they can assist with common eye conditions in the community. Community Optometrists will be joining us in the audience for the discussion.\\n\\nYou will be able to ask questions on any eye conditions during the Q&amp;A specialist panel session. Questions can be submitted in advance or during the event using the Slido Q&amp;A application. Links on how to access the webinar and Slido will be sent out in a separate confirmatory email following your registration. \\n\\nFor any feedback, please email the GP Liaison Program at mngplo@health.qld.gov.au or the Optometry Liaison Officer at mnolo@health.qld.gov.au\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Brisbane North PHN and Metro North Hospital and Health Service\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Common Challenges in Primary Care: Eyes - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Common Challenges in Primary Care: Eyes - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-05-06 23:27:31','2021-05-06 23:27:31','5a55c8f8-fd6e-4dfb-8925-cae8c85065c5'),(154439,NULL,1,NULL,154434,NULL,'pending','',NULL,'{\"typeId\":\"5\",\"authorId\":\"154434\",\"title\":\"Telehealth in the COVID-19 Era\",\"slug\":\"telehealth-in-the-covid-19-era\",\"postDate\":1620351960,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"hsaul@rand.org\",\"70\":\"02 6232 6972\",\"67\":\"<p>Telehealth has become an important mode of care delivery over time, and its sudden popularity in the early days of the COVID-19 pandemic signaled a possible healthcare transformation. Telehealth helped maintain continuity of care for millions, preserved personal protective equipment, and facilitated social distancing. Yet, questions remain. In this panel discussion, healthcare researchers and practitioners from Australia and the United States will address increased use of telehealth in these unprecedented times, challenges of an accelerated life cycle of expansive delivery changes, and sustained use of telehealth, with the aim of exchanging ideas and experiences from both countries.</p>\\n<p><strong>Panelists:</strong></p>\\n\\n\\n\\n<ul><li>Len Gray: Director of the University of Queensland\'s Center for Health Services Research</li><li>Teresa Anderson: Chief Executive of Sydney Local Health District</li><li>Lori Uscher-Pines: Senior Policy Researcher at The RAND Corporation</li><li>Rachel Reid: Physician Policy Researcher at The RAND Corporation</li></ul>\\n<p><strong>Moderator:</strong></p>\\n<ul><li>Ateev Mehrotra: Associate Professor of Health Care Policy at Harvard University and Physician Policy Researcher at The RAND Corporation</li></ul>\\n<p>If you wish to RSVP to this event, please email hsaul@rand.org</p>\",\"68\":{\"ownerId\":154435,\"ownerSiteId\":1,\"fieldId\":68,\"startDate\":[],\"endDate\":[],\"allDay\":0,\"repeats\":0,\"days\":null,\"endRepeat\":null,\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":null,\"months\":null},\"7\":[],\"69\":\"RAND Australia\",\"72\":\"online\",\"82\":{\"titleRaw\":{\"1\":\"Telehealth in the COVID-19 Era\"},\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Telehealth in the COVID-19 Era - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Telehealth in the COVID-19 Era - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":\"\"}}}}',NULL,NULL,NULL,'2021-05-07 01:49:16','2021-05-07 01:49:16','5633d30f-3388-42da-9508-8a638fd6914d'),(156992,156991,1,NULL,120644,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":120644,\"title\":\"Part Time Practice Nurse (RN) Neighbourhood Medical Bardon\",\"slug\":\"part-time-practice-nurse-rn-neighbourhood-medical-bardon\",\"postDate\":null,\"expiryDate\":1624975200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"admin@neighbourhoodmedical.com.au\",\"100\":\"Sarah McDonnell\",\"70\":\"0735196963\",\"99\":\"Neighbourhood Medical is a brand new and flourishing general practice in beautiful Bardon, open since December 2021, with a focus on women and children’s health. Our current experienced RN is now at full capacity and we are looking for an experienced RN to join our clinical team 2 mornings per week (Tuesday and Thursday), with a view to increasing to 2 school length or full days, and to provide cross cover for leave. \\n\\nThe role will be on a casual basis, with potential to move to a part-time permanent contract for the right candidate. Remuneration will be at the national award level dependent on previous experience\\n\\nQualifications required: \\n•\\tMinimum of 12mths General Practice nursing experience\\n•\\tCurrent APRHA registration\\n•\\tCurrent CPR certificate\\n•\\tPrevious experience with Medical Director\\n•\\tCurrent QHIP &amp; AIR knowledge\\n\\nSummary of position: \\nThis role requires excellent communication skills to develop rapport and therapeutic relationship with patients, as well as working within a highly collaborative team environment, where initiative and ideas are valued.\\n\\nThe successful candidate must be able and willing to work autonomously when appropriate in this diverse role, which incorporates treatment room management, minor procedures and IUD insertions, a significant child health role including vaccinations, as well as chronic disease management for all age groups. Familiarity with modern sterilizing techniques is essential.\\n\\nEnthusiasm for ongoing education and professional development is highly valued. Reliability, capacity to multi-task and demonstrate initiative and good time management are also key characteristics required in this role.\\n\\nGeneral Duties in this role include:\\n\\no\\tContribute to a warm and welcoming environment for all patients, as well as family and carers.\\no\\tPerform nursing duties in an organised and systematic manner in line with practice policies and procedures.\\no\\tParticipate in practice meetings, collaborative planning activities and quality assurance activities.\\no\\tMaintenance of professional CPD requirements, registration and indemnity.\\n\\nOther duties include:\\nEducation, Health Promotion, Chronic disease management including assisting with preparation of care plans.\\n\\n\\n\\nTreatment room operation including vaccine management and sterilisation.\\n\\nMedical Tasks including but not limited to:\\no\\tPreparation of equipment for and assistance with minor surgery and IUD insertions\\no\\tChildhood and adult immunisation – administration and documentation\\no\\tVital sign monitoring including BSL\\no\\tECG\\no\\tAssistance in cases of medical emergency\\n \\n\\nFor a detailed job description and to be considered for this opportunity please forward a CV and cover letter to admin@neighbourhoodmedical.com.au.\\n\\n\\nOnly successful candidates will be contacted. \\n\",\"94\":\"Neighbourhood Medical\",\"93\":[\"75039\"],\"97\":\"4065\",\"98\":\"qld\",\"95\":\"1A Stuartholme Road\",\"96\":\"Bardon\"}}',NULL,NULL,NULL,'2021-05-09 11:07:26','2021-05-09 11:07:26','22bf26e7-8739-4eab-a9d8-39551d875fa8'),(157647,157646,1,2441,157642,NULL,'pending','',NULL,'{\"typeId\":\"19\",\"authorId\":\"157642\",\"title\":\"General Practitioner Full or Part Time\",\"slug\":\"general-practitioner-full-or-part-time\",\"postDate\":1620694020,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"practicemanager@ashgrovewestgp.com.au\",\"100\":\"Jenny Glebova\",\"70\":\"+61733663544\",\"99\":\"<p>We are seeking a Full Time or Part Time GP to join our friendly team at our GP owned and operated Practice in Ashgrove, Brisbane. Our Practice has been in operation for 40 years and we are looking to expand our team of GP\'s. The Practice opening hours are 8am-7pm Monday to Friday, and Saturday mornings 9am-12pm.</p>\\n<p>Ideally we are seeking a GP who can work full or part time with negotiable hours/days of work. The Practice is computerised and uses Medical Director and Pracsoft. Full RN support. We are fully accredited, and aim to provide excellence in medicine.</p>\\n<p>You will need to be Vocationally Registered, AHPRA Registered, and hold the appropriate medical indemnity insurance. 65% mixed billings.</p>\",\"94\":\"Ashgrove West Group Practice Pty Ltd\",\"93\":[\"65423\"],\"97\":\"4060\",\"98\":\"qld\",\"95\":\"461 Waterworks Road\",\"96\":\"ASHGROVE WEST\"}}',NULL,NULL,NULL,'2021-05-11 00:50:09','2021-05-11 00:50:09','d086f98a-8d54-4169-8d8f-bf30a3e75d07'),(158124,158123,1,NULL,157649,NULL,'pending',NULL,NULL,'{\"typeId\":\"27\",\"authorId\":157649,\"title\":\"Invitation for GPs to participate in a survey study about breast density\",\"slug\":\"invitation-for-gps-to-participate-in-a-survey-study-about-breast-density\",\"postDate\":null,\"expiryDate\":1672322400,\"enabled\":false,\"newParentId\":null,\"fields\":{\"128\":\"The University of Sydney\",\"124\":\"Australian primary care clinicians’ current knowledge, understanding and feelings around breast density information and notification: a cross-sectional survey \\n\\nResearchers from the University of Sydney are seeking GPs to participate in a study about breast density (approved by The University of Sydney Human Ethics Research Committee)\\n\\nThere is currently no published data on what Australian primary care clinicians know about breast density or feel about the possibility of widespread notification. Your views and experiences are crucial to generating valuable insights that will improve care for Australian women. If you are a GP and see women aged 40-74 years of age, please take part in this important research.\\n\\nThe study involves completing one 10-15-minute online questionnaire. By completing the survey, you will be entered into the draw for one of five $100 vouchers!\\n\\nTo find out more and be a part of the study, please click: https://sydney.au1.qualtrics.com/jfe/form/SV_agxrAKcTfoUObQi\\n\",\"125\":\"https://sydney.au1.qualtrics.com/jfe/form/SV_agxrAKcTfoUObQi\"}}',NULL,NULL,NULL,'2021-05-11 01:25:44','2021-05-11 01:25:44','0d2281c4-0d09-4c92-b7a3-0d5d07dc76cd'),(159112,159111,1,NULL,158959,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":158959,\"title\":\"World Haemochromatosis Week\",\"slug\":\"world-haemochromatosis-week\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Goorna Close\",\"71\":\"liz.mccray@ha.org.au\",\"70\":\"0411145771\",\"67\":\"World Haemochromatosis Week focuses on haemochromatosis and risk of iron overload. \\n\\nThe key messages for the week include:\\n1. Haemochromatosis is the most common genetic disorder in Australia\\n2. If you are the 1 in 200 affected, it can cause serious health problems\\n3. Ask your doctor, find out if you are storing too much iron.\\nMore info please visit www.ha.org.au\\n\\nHaemochromatosis is the most common genetic disorder in Australia and affects one in 200 Australians. One in seven Australians carry the gene, and it is necessary to inherit a gene from each parent to have the condition. A single diagnosis can often lead to multi-generational investigations and diagnoses.\\n\\nThe condition is often underdiagnosed because the symptoms of tiredness, muscle weakness and joint pain are generic and non-specific. Most people know anaemia causes tiredness and lethargy from too little iron in your blood yet few know the same symptoms arise from having too much iron.\\nThe condition causes the body to absorb too much iron from food. This excess iron overloads body tissues, damages organs and can cause premature death. \\nThe tragedy is that so many people suffer harm unnecessarily when timely management of their condition is simple, safe and effective. Haemochromatosis can easily be managed through blood donations which remove iron from the body and a diagnosis of haemochromatosis should be no barrier to a normal life.\\n\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Haemochromatosis Australia\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"World Haemochromatosis Week - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"World Haemochromatosis Week - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-05-11 01:58:03','2021-05-11 01:58:03','79ad96d7-e5f8-4d13-baa7-558d31e4716f'),(160369,160368,1,NULL,98761,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":98761,\"title\":\"VR GP Position available - Kallangur\",\"slug\":\"vr-gp-position-available-kallangur\",\"postDate\":null,\"expiryDate\":1627653600,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"admin@audoc.com.au\",\"100\":\"Jemma Erickson\",\"70\":\"07 3317 4040\",\"99\":\"Australian Doctors Clinic Kallangur are seeking a VR GP to join our team. We opened our doors in 2018 and have been growing quickly ever since.\\n\\nWe are looking for a full time GP but are happy to accommodate a part-time position if this is your preference. Pick your days and hours to suit your needs.\\n\\nWe are a doctor owned and operated clinic, AGPAL accredited with full time nursing support. We have a friendly, efficient, and reliable team of Reception, Practice Management, Allied Health (Physio &amp; Dietitian), and onsite pathology. We are a busy little clinic with new patients joining every day.\\n\\nWe are located just 30 minutes north from Brisbane CBD (7 minutes across the highway from North Lakes). We have free onsite car parking and are located in Kallangur Fair shopping Centre.\\n\\nRemuneration: 70% total billings/$150 per hour for an agreed initial period with incentives.\\n\\nIncentives include: a 1 off payment of up to $10,000 upon commencement to assist with relocation costs. An additional $5,000 payment for contract renewal after 1 year of service. For T’s &amp; C’s and any additional information please contact me asap.\",\"94\":\"Australian Doctors Clinic Kallangur\",\"93\":[\"65423\"],\"97\":\"4503\",\"98\":\"qld\",\"95\":\"Shop 13 Kallangur Fair, 1473 Anzac Ave\",\"96\":\"Kallangur\"}}',NULL,NULL,NULL,'2021-05-11 04:39:43','2021-05-11 04:39:43','116a38b4-1b26-48cc-98a4-5e60947ab550'),(160427,160426,1,NULL,138378,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":138378,\"title\":\"Non-IVF Fertility Treatments by Monash IVF\",\"slug\":\"non-ivf-fertility-treatments-by-monash-ivf\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Free online webinar\",\"71\":\"victoria.turner@monashivf.com\",\"70\":\"0416322000\",\"67\":\"Join us as our Fertility Specialists discuss:\\n•\\tHow lifestyle choices impact fertility\\n•\\tComplimentary therapies and their impact on fertility\\n•\\tTimed Intercourse\\n•\\tOvulation Tracking (including home kits vs blood tests)\\n•\\tOvulation Induction (OI) – the pros and cons\\n•\\tIntra Uterine Insemination (IUI) – the pros and cons\\n\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Monash IVF\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Non-IVF Fertility Treatments by Monash IVF - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Non-IVF Fertility Treatments by Monash IVF - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-05-11 04:46:39','2021-05-11 04:46:39','23e145a4-d277-46b9-b265-6fb7266864a1'),(160779,160778,1,NULL,98761,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":98761,\"title\":\"Psychologist - Australian Doctors Clinic Kallangur\",\"slug\":\"psychologist-australian-doctors-clinic-kallangur\",\"postDate\":null,\"expiryDate\":1627653600,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"admin@audoc.com.au\",\"100\":\"Jemma Erickson\",\"70\":\"07 3317 4040\",\"99\":\"We are seeking an experienced Psychologist to join our team. Here at Australian Doctors Clinic Kallangur, we want to support our patients by providing quality and affordable holistic patient-based care. Since our doors opened in 2018, we have been growing quickly seeing new patients joining every day. \\n\\nOur patients would benefit from an affordable Psychology fee structure as our clinic is 100% bulk billing for Medicare patients seeing GP’s.\\n\\nWe are a doctor owned and operated AGPAL accredited clinic. We have a friendly, efficient, and reliable team of GPs, Registered Nurse, Reception, Practice Management, Allied Health (Physio &amp; Dietitian), and onsite pathology. \\n\\nRoom Rent is negotiable. We can offer half day/full day fees or per patient-based fees. For more information, please contact me asap.\",\"94\":\"Australian Doctors Clinic Kallangur\",\"93\":[\"65423\"],\"97\":\"4503\",\"98\":\"qld\",\"95\":\"Shop 13 Kallangur Fair, 1473 Anzac Ave\",\"96\":\"Kallangur\"}}',NULL,NULL,NULL,'2021-05-11 04:49:48','2021-05-11 04:49:48','d16f30e7-d816-4974-824e-bbcdef6a4078'),(160781,160778,1,NULL,98761,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"98761\",\"title\":\"Psychologist\",\"slug\":\"psychologist-australian-doctors-clinic-kallangur\",\"postDate\":null,\"expiryDate\":1627653600,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"admin@audoc.com.au\",\"100\":\"Jemma Erickson\",\"70\":\"07 3317 4040\",\"99\":\"We are seeking an experienced Psychologist to join our team. Here at Australian Doctors Clinic Kallangur, we want to support our patients by providing quality and affordable holistic patient-based care. Since our doors opened in 2018, we have been growing quickly seeing new patients joining every day. \\n\\nOur patients would benefit from an affordable Psychology fee structure as our clinic is 100% bulk billing for Medicare patients seeing GP’s.\\n\\nWe are a doctor owned and operated AGPAL accredited clinic. We have a friendly, efficient, and reliable team of GPs, Registered Nurse, Reception, Practice Management, Allied Health (Physio &amp; Dietitian), and onsite pathology. \\n\\nRoom Rent is negotiable. We can offer half day/full day fees or per patient-based fees. For more information, please contact me asap.\",\"94\":\"Australian Doctors Clinic Kallangur\",\"93\":[\"65423\"],\"97\":\"4503\",\"98\":\"qld\",\"95\":\"Shop 13 Kallangur Fair, 1473 Anzac Ave\",\"96\":\"Kallangur\"}}',NULL,NULL,NULL,'2021-05-11 04:50:17','2021-05-11 04:50:17','0ac876f9-3535-46d9-892c-649c041be529'),(160782,160778,1,NULL,98761,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"98761\",\"title\":\"Psychologist\",\"slug\":\"psychologist-australian-doctors-clinic-kallangur\",\"postDate\":null,\"expiryDate\":1627653600,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"admin@audoc.com.au\",\"100\":\"Jemma Erickson\",\"70\":\"07 3317 4040\",\"99\":\"We are seeking an experienced Psychologist to join our team. Here at Australian Doctors Clinic Kallangur, we want to support our patients by providing quality and affordable holistic patient-based care. Since our doors opened in 2018, we have been growing quickly seeing new patients joining every day. \\n\\nOur patients would benefit from an affordable Psychology fee structure as our clinic is 100% bulk billing for Medicare patients seeing GP’s.\\n\\nWe are a doctor owned and operated AGPAL accredited clinic. We have a friendly, efficient, and reliable team of GPs, Registered Nurse, Reception, Practice Management, Allied Health (Physio &amp; Dietitian), and onsite pathology. \\n\\nRoom Rent is negotiable. We can offer half day/full day fees or per patient-based fees. For more information, please contact me asap.\",\"94\":\"Australian Doctors Clinic Kallangur\",\"93\":[\"65423\"],\"97\":\"4503\",\"98\":\"qld\",\"95\":\"Shop 13 Kallangur Fair, 1473 Anzac Ave\",\"96\":\"Kallangur\"}}',NULL,NULL,NULL,'2021-05-11 04:50:18','2021-05-11 04:50:18','a02200e8-8667-4caa-a624-82b5c2a5f8d1'),(161365,NULL,1,NULL,161103,NULL,'pending','Unable to load invite with registration link. ',NULL,'{\"typeId\":\"5\",\"authorId\":\"161103\",\"title\":\"Evidence Based solutions for Skin Injury Prevention and management. An Invite for Saturday 15th May  - Speakers Kerrie Coleman and Monica Stankiewicz\",\"slug\":\"evidence-based-solutions-for-skin-injury-prevention-and-management-an-invite-for-saturday-15th-may-speakers-kerrie-coleman-and-monica-stankiewicz\",\"postDate\":1620709680,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"At The Pavilions, Allan Border Field 1 Greg Chappell St Albion QLD 4010\",\"71\":\"spritchard@mmm.com\",\"70\":\"+61428649188\",\"67\":\"<p>3M are proud to invite you to join our lunch and learn with guest speakers</p>\\n\\n<p>Kerrie Coleman and Monica Stankiewicz presenting on the topic of Medical</p>\\n<p>Adhesive Related Skin Injury (MARSI), Skin Integrity &amp; Lower Limb Wounds.</p>\\n<p>We will look at the impact to patients and staff and best practice prevention</p>\\n\\n<p>and management techniques. Please email for an invite to register through event-bright.</p>\\n<p><strong>Learning Outcomes</strong><br />By participating in this session, you<br />will:<br />•Develop a better understanding<br />of the impact of MARSI to<br />patients and caregivers<br />•Recognise the risk factors for skin<br />injury<br />•Be able to implement best<br />practice prevention and<br />management of skin injuries</p>\",\"68\":{\"ownerId\":161104,\"ownerSiteId\":1,\"fieldId\":68,\"startDate\":[],\"endDate\":[],\"allDay\":0,\"repeats\":0,\"days\":null,\"endRepeat\":null,\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":null,\"months\":null},\"7\":[],\"69\":\"3M\",\"72\":\"within\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Evidence Based solutions for Skin Injury Prevention and management. An Invite for Saturday 15th May - Speakers Kerrie Coleman and Monica Stankiewicz - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Evidence Based solutions for Skin Injury Prevention and management. An Invite for Saturday 15th May - Speakers Kerrie Coleman and Monica Stankiewicz - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":\"\"}}}}',NULL,NULL,NULL,'2021-05-11 05:48:31','2021-05-11 05:48:31','0c5dc2cb-f041-4390-826c-c9f95418c088'),(161378,NULL,1,NULL,128439,NULL,'pending','',NULL,'{\"typeId\":\"5\",\"authorId\":\"128439\",\"title\":\"HIV s100 Prescriber Course\",\"slug\":\"hiv-s100-prescriber-course\",\"postDate\":1620776220,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"education@ashm.org.au\",\"70\":\"0431 320 429\",\"67\":\"<p>The HIV s100 Prescriber Course is designed to support primary care medical practitioners and nurse practitioners to manage and treat HIV. The prescriber course is delivered over 4 weeks with a combination of self-paced learning activities and interactive webinars. Upon successful completion of this training and the associated case assessment, eligible participants may apply to the relevant state departments of health for authority to prescribe section 100 drugs for the management of HIV in Australia. </p>\\n<p> </p>\\n<p><strong>This course is for:</strong> primary care medical practitioners and nurse practitioners in Queensland. Priority will be given to GPs and Nurse Practitioners in QLD who require accreditation to prescribe. </p>\\n<p> </p>\\n<p><em>This educational activity has been submitted as a CPD Accredited Activity to RACGP CPD Program. </em></p>\\n<p><em>This course is endorsed by the Australian College of Nurse Practitioners (ACNP). </em></p>\\n<p> </p>\\n<p><strong>Live interactive webinars: </strong></p>\\n<p>Week 1: 03 June 2021, 7:00pm – 9:00pm (AEST) </p>\\n<p>Week 2: 10 June 2021, 7:00pm – 9:00pm (AEST) </p>\\n<p>Week 3: 17 June 2021, 7:00pm – 9:00pm (AEST) </p>\\n<p>Week 4: 24 June 2021, 7:00pm – 9:00pm (AEST) </p>\\n<p> </p>\\n<p><strong>REGISTER HERE</strong> <a href=\\\"https://ashm.org.au/eventinforeg2/?id=a18d19d2-69a9-eb11-9442-002248153b25\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">https://ashm.org.au/eventinforeg2/?id=a18d19d2-69a9-eb11-9442-002248153b25</a></p>\\n<p> </p>\\n<p><em>This course is funded by QLD Health.</em></p>\",\"68\":{\"ownerId\":161372,\"ownerSiteId\":1,\"fieldId\":68,\"startDate\":[],\"endDate\":[],\"allDay\":0,\"repeats\":0,\"days\":null,\"endRepeat\":null,\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":null,\"months\":null},\"7\":[\"161373\"],\"69\":\"Australasian Society for HIV, Viral Hepatitis and Sexual Health Medicine (ASHM)\",\"72\":\"online\",\"82\":{\"titleRaw\":{\"1\":\"HIV s100 Prescriber Course\"},\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"HIV s100 Prescriber Course - Brisbane North PHN\",\"imageId\":\"161374\",\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"HIV s100 Prescriber Course - Brisbane North PHN\",\"imageId\":\"161374\",\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":\"\"}}}}',NULL,NULL,NULL,'2021-05-11 23:47:22','2021-05-11 23:47:22','e1b9d74c-57f6-48c4-87bc-2138156a8d0c'),(161385,161384,1,2467,128439,NULL,'pending','',NULL,'{\"typeId\":\"5\",\"authorId\":\"128439\",\"title\":\"Hepatitis B Nursing: Advanced Management and Care\",\"slug\":\"hepatitis-b-nursing-advanced-management-and-care\",\"postDate\":1620776820,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"education@ashm.org.au\",\"70\":\"0431 320 429\",\"67\":\"<p>The course will provide nurses with advanced practical skills and knowledge in hepatitis B nursing. The course includes presentations and case discussions that introduce the epidemiology and natural history of hepatitis B, vaccination, testing, fibrosis assessment, advanced liver disease, stigma and discrimination and the cultural context of hepatitis B nursing. </p>\\n<p><strong>This course is for: </strong>Nurses and Midwives practicing in QLD </p>\\n<p>Session 1: Friday 4 June 2021, 9:00am – 12:00pm (AEST) </p>\\n<p>Session 2: Saturday 12 June 2021, 9:00am – 1:00pm (AEST) </p>\\n<p><strong>Register here:</strong> <a href=\\\"https://www.ashm.org.au/eventinforeg2/?id=c00ff4b1-9bac-eb11-8236-00224814fffd\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\">https://www.ashm.org.au/eventinforeg2/?id=c00ff4b1-9bac-eb11-8236-00224814fffd</a> </p>\\n<p><em>This course is funded by QLD</em> <em>Health</em> </p>\",\"68\":{\"ownerId\":161379,\"ownerSiteId\":1,\"fieldId\":68,\"startDate\":[],\"endDate\":[],\"allDay\":0,\"repeats\":0,\"days\":null,\"endRepeat\":null,\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":null,\"months\":null},\"7\":[\"161380\"],\"69\":\"Australasian Society for HIV, Viral Hepatitis and Sexual Health Medicine (ASHM)\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Hepatitis B Nursing: Advanced Management and Care - Brisbane North PHN\",\"imageId\":\"161381\",\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Hepatitis B Nursing: Advanced Management and Care - Brisbane North PHN\",\"imageId\":\"161381\",\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":\"\"}}}}',NULL,NULL,NULL,'2021-05-11 23:51:05','2021-05-11 23:51:05','1ffac2fb-4a19-4561-81d3-3d3c9540c6e1'),(161390,161389,1,2469,128439,NULL,'pending','',NULL,'{\"typeId\":\"5\",\"authorId\":\"128439\",\"title\":\"Dare to Innovate: Hepatitis C Models of Care\",\"slug\":\"dare-to-innovate-hepatitis-c-models-of-care\",\"postDate\":1620777060,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"education@ashm.org.au\",\"70\":\"0431 320 429\",\"67\":\"<p>This interactive webinar that will explore innovative models of care with the aim to reinvigorate general practitioners’ engagement in prescribing DAA therapy for hepatitis C. After attending this webinar, attendees will identify patient barriers to testing and treatment and consider new strategies for connecting with the patient population to find and treat the remaining cases in Australia. </p>\\n<p><strong>This course is for: </strong>General Practitioners and GP Registrars prescribing or intending to prescribe s85 direct-acting antiviral medication for HCV in primary care settings. </p>\\n<p>This webinar is being run in partnership with RACGP. </p>\\n<p>This education is a CPD Activity under the RACGP CPD Program. 3 points allocated. </p>\\n<p>22 June 2021, 7:00pm – 8:30pm (AEST) </p>\\n<p><strong>REGISTER HERE: </strong><a href=\\\"https://www.ashm.org.au/eventinforeg2/?id=b8f3bbd4-a2ac-eb11-8236-00224814fffd\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\"><strong>https://www.ashm.org.au/eventinforeg2/?id=b8f3bbd4-a2ac-eb11-8236-00224814fffd</strong></a> </p>\\n<p><em>This course is sponsored by Gilead. Sponsorship is governed by our Sponsorship Policy, and these sponsors have no input into the content, tone or emphasis of the course.</em> </p>\",\"68\":{\"ownerId\":161386,\"ownerSiteId\":1,\"fieldId\":68,\"startDate\":[],\"endDate\":[],\"allDay\":0,\"repeats\":0,\"days\":null,\"endRepeat\":null,\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":null,\"months\":null},\"7\":[],\"69\":\"Australasian Society for HIV, Viral Hepatitis and Sexual Health Medicine (ASHM)\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Dare to Innovate: Hepatitis C Models of Care - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Dare to Innovate: Hepatitis C Models of Care - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":\"\"}}}}',NULL,NULL,NULL,'2021-05-11 23:53:34','2021-05-11 23:53:34','6863248a-3ecd-4e84-9302-7b13797eadba'),(161397,161396,1,2471,128439,NULL,'pending','',NULL,'{\"typeId\":\"5\",\"authorId\":\"128439\",\"title\":\"Hepatitis C in Primary Care\",\"slug\":\"hepatitis-c-in-primary-care\",\"postDate\":1620777180,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"education@ashm.org.au\",\"70\":\"0431 320 429\",\"67\":\"<p>This free interactive webinar provides practitioners in primary and related care settings with an overview of the hepatitis C management in primary care settings, including case finding, testing, patient assessment and treatment. </p>\\n<p><strong>This course is for: </strong>General Practitioners, Nurse Practitioners, Nurses, other Primary Care-based Practitioners. </p>\\n<p>This webinar is being run in partnership with RACGP. </p>\\n<p>This education is a CPD Activity under the RACGP CPD Program. 3 points allocated. </p>\\n<p>14 July, 7:00pm – 8:30pm (AEST) </p>\\n<p><strong>REGISTER HERE </strong><a href=\\\"https://www.ashm.org.au/eventinforeg2/?id=d605a5c2-a9ac-eb11-8236-00224814fffd\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\"><strong>https://www.ashm.org.au/eventinforeg2/?id=d605a5c2-a9ac-eb11-8236-00224814fffd</strong></a> </p>\\n<p><em>This course is funded by Queensland Health</em> </p>\",\"68\":{\"ownerId\":161391,\"ownerSiteId\":1,\"fieldId\":68,\"startDate\":[],\"endDate\":[],\"allDay\":0,\"repeats\":0,\"days\":null,\"endRepeat\":null,\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":null,\"months\":null},\"7\":[\"161392\"],\"69\":\"Australasian Society for HIV, Viral Hepatitis and Sexual Health Medicine (ASHM)\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Hepatitis C in Primary Care - Brisbane North PHN\",\"imageId\":\"161393\",\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Hepatitis C in Primary Care - Brisbane North PHN\",\"imageId\":\"161393\",\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":\"\"}}}}',NULL,NULL,NULL,'2021-05-11 23:57:23','2021-05-11 23:57:23','ec7c79fb-5e08-4079-a0c0-9d76fc4c5a3e'),(161402,161401,1,NULL,97391,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":97391,\"title\":\"Optimising Telehealth:  Evidence, Practice Viability & Patient Preference\",\"slug\":\"optimising-telehealth-evidence-practice-viability-patient-preference\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"https://us02web.zoom.us/webinar/register/WN_ZzkiGuspT7ex2GIZkqZ9qg\",\"71\":\"\",\"67\":\"Join Prof Len Gray, Dr Jared Dart, Microsoft\'s Dr Nic Woods and primary-care accountant Kelly Chard, along with The Queensland Government for a real-world look at the evidence, optimising practice viability and enhancing patient care via GP-centric telehealth.\\nImmediately implementable overviews of;\\n1. Evidence in review - what the past year has taught us\\n2. Simpler, safer more sustainable telehealth\\n3. Where telehealth works for patients - case examples\\n4. Optimising practice viability through telehealth\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Inside Practice\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Optimising Telehealth:  Evidence, Practice Viability & Patient Preference - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Optimising Telehealth:  Evidence, Practice Viability & Patient Preference - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-05-12 02:07:20','2021-05-12 02:07:20','90bfc177-f6a7-477f-9d02-4f5df04d3cca'),(161413,161412,1,NULL,98761,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":98761,\"title\":\"Registered Nurse – Practice Nurse (Part time)\",\"slug\":\"registered-nurse-practice-nurse-part-time\",\"postDate\":null,\"expiryDate\":1627653600,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"admin@audoc.com.au\",\"100\":\"Jemma Erickson\",\"70\":\"07 3317 4040\",\"99\":\"Australian Doctors Clinic Kallangur requires an experienced Registered Nurse to join our friendly, supportive team in a part-time role. We are looking for a motivated nurse who will provide the highest standard of care to our patients. Must have general practice experience. Hours are 9am-5pm, 2 days a week. \\n\\nResponsibilities will include:\\n·\\tChronic Disease Management - assist doctors with Care Plans and Health Assessments\\n·\\tImmunisations\\n·\\tRecalls and reminders\\n·\\tSterilising\\n·\\tTreatment room stock management\\n·\\tInfection control management\\n·\\tCold chain management\\n·\\tECG and Spirometry\\n·\\tAccreditation preparation\\n·\\tTriage\\n·\\tWound management\\n·\\tEar irrigation\\n·\\tAssisting with minor procedures\\n·\\tAssisting reception with admin duties\\n·\\tOther duties as required\\n \\nThe ideal candidate will have the following:\\n·\\tCurrent unrestricted AHPRA registration\\n·\\tExperience in General Practice\\n·\\tExperience with medical software, preferably Best Practice\\n·\\tChronic Disease Management experience\\n·\\tTriage experience\\n·\\tWarm and caring manner\\n\\nIf you are a team player who can provide nursing support to our doctors, please apply with your Cover Letter and Resume.\\nFor more information, please email me: admin@audoc.com.au or call: 07 3317 4040. \\n\",\"94\":\"Australian Doctors Clinic Kallangur\",\"93\":[\"65423\"],\"97\":\"4503\",\"98\":\"qld\",\"95\":\"Shop 13 Kallangur Fair, 1473 Anzac Ave\",\"96\":\"Kallangur\"}}',NULL,NULL,NULL,'2021-05-12 04:45:35','2021-05-12 04:45:35','20160188-a0a4-4749-90da-41e9ba1f71db'),(161418,161417,1,2474,161409,NULL,'pending','',NULL,'{\"typeId\":\"5\",\"authorId\":\"161409\",\"title\":\"Master Class on Cancer Pain Management — Online & Dinner Event\",\"slug\":\"masterclass-on-cancer-pain-management\",\"postDate\":1620788040,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Kingsford Smith Dr &, Hunt St, Hamilton QLD 4007\",\"71\":\"david.truong@mundipharma.com.au\",\"70\":\"0427 433 459\",\"67\":\"<p><strong>Mundipharma welcomes you to our Master Class on Cancer Pain Management.</strong></p>\\n<ul><li>Interactive virtual event run over two evenings —<strong> Part A</strong> (19th May) &amp; <strong>Part B</strong> (26th May) <strong> </strong></li><li>Accredited activity with<strong> 40 CPD points</strong> (RACGP Category 1) and <strong>5 PDP units</strong> (ACRRM) with certificates issued. </li></ul><div><b><br /></b></div><div><b>Hosted with a dinner </b></div><ul><li><strong>Part A</strong> (19th May) will be hosted with food and drinks at <strong>The View Hotel</strong> in Hamilton at <strong>7 pm </strong>(6:30 pm registration) </li><li>Alternatively, both sessions can be attended online for convenience.</li><li>Points will be awarded after attendance to <strong>Part A</strong> (online or dinner) and <strong>Part B </strong>(online), as well as the reinforcement activity afterwards. </li></ul>\\n<p><b><br /></b></p>\\n<p><b>Why Attend </b></p>\\n<p>After completing this activity, GPs will be able to </p><ul><li>Conduct a multidimensional assessment of cancer pain </li><li>Activity co-ordinate the care of patients with cancer pain </li><li>Identify and address psychosocial and spiritual factors that influence cancer pain, distress and suffering </li><li>Develop a multimodal pain management plan for patients with cancer pain </li><li>Initial and modify opioid analgesics to optimate the management of severe cancer pain. </li></ul>\\n<p><strong><br /></strong></p>\\n<p><strong>Speakers </strong></p><ul><li>Dr David Woods </li><li>Dr Rob Paterson </li><li>A/Prof Malcolm Hogg </li><li>Dr Erica Cameron-Taylor </li></ul>\\n<p><br /></p>\\n<p>Please register to attend via this link: <a href=\\\"https://webstreamlive.com/Mundipharma/Au/190521/\\\" target=\\\"_blank\\\" rel=\\\"noreferrer noopener\\\"><u><strong>Click here</strong></u> </a><br /><br /></p>\",\"68\":{\"ownerId\":161410,\"ownerSiteId\":1,\"fieldId\":68,\"startDate\":[],\"endDate\":[],\"allDay\":0,\"repeats\":0,\"days\":null,\"endRepeat\":null,\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":null,\"months\":null},\"7\":[],\"69\":\"Mundipharma\",\"72\":\"online\",\"82\":{\"titleRaw\":{\"1\":\"Dinner Meeting - Masterclass on Cancer Pain Management \"},\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Dinner Meeting - Masterclass on Cancer Pain Management - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Dinner Meeting - Masterclass on Cancer Pain Management - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":\"\"}}}}',NULL,NULL,NULL,'2021-05-12 12:05:45','2021-05-12 12:05:45','e347014a-ab0c-4b92-bfe5-7254ee57946b'),(161461,161460,1,NULL,114030,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":114030,\"title\":\"Medical Receptionist Wanted at Clayfield Medical Centre\",\"slug\":\"medical-receptionist-wanted-at-clayfield-medical-centre\",\"postDate\":null,\"expiryDate\":1627653600,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"adatamwu@hotmail.com\",\"100\":\"Dr Ada Tam\",\"70\":\"07 3262 1288\",\"99\":\"Medical Receptionist wanted at Clayfield Medical Centrw to fill about 18 hours of work per week. 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Please email CV to iemploy@hotmail.com\",\"94\":\"Clayfield Medical Centre\",\"93\":[\"65423\"],\"97\":\"4011\",\"98\":\"qld\",\"95\":\"533 Sandgate Road\",\"96\":\"Clayfield\"}}',NULL,NULL,NULL,'2021-05-13 02:42:56','2021-05-13 02:42:56','5a1bf5b3-e02f-47a3-95bc-5ef1507f4cd5'),(161467,161460,1,NULL,114030,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"114030\",\"title\":\"Medical Receptionist Wanted at Clayfield Medical Centre\",\"slug\":\"medical-receptionist-wanted-at-clayfield-medical-centre\",\"postDate\":null,\"expiryDate\":1627653600,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"adatamwu@hotmail.com\",\"100\":\"Dr Ada Tam\",\"70\":\"07 3262 1288\",\"99\":\"Medical Receptionist wanted at Clayfield Medical Centre to fill about 18 hours of work per week. Must be available Tuesdays, Wednesdays, and Thursdays with roster somewhere between 7:30am to 7pm. Must also be able to work extra to fill in when another staff is sick or on leave. Great support from friendly team. Experience preferred. Must be well-mannered, initiative, computer savvy, observes patient and practice privacy, able to multi-task, able to work in a team, and have a positive work attititude. Please email CV to iemploy@hotmail.com\",\"94\":\"Clayfield Medical Centre\",\"93\":[\"65423\"],\"97\":\"4011\",\"98\":\"qld\",\"95\":\"533 Sandgate Road\",\"96\":\"Clayfield\"}}',NULL,NULL,NULL,'2021-05-13 02:42:57','2021-05-13 02:42:57','ee04c78c-8500-4eb7-9266-b27835f633e9'),(162040,NULL,1,NULL,162031,NULL,'pending','',NULL,'{\"typeId\":\"5\",\"authorId\":\"162031\",\"title\":\"Adolescent health and wellbeing online showcase\",\"slug\":\"adolescent-health-and-wellbeing-online-showcase\",\"postDate\":1620951900,\"expiryDate\":1622163600,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Microsoft Teams Event\",\"71\":\"IntegratedCare.CHQ@health.qld.gov.au\",\"67\":\"<p>This free showcase is the second of a new quarterly series coordinated by the Children\'s Integrated Care Collaborative.</p>\\n<p>This will be a virtual showcase to highlight exciting cross-sector integrated care initiatives, focused on optimising adolescent health and wellbeing.</p>\\n<p>Presentations will include:</p>\\n<p>- Queensland Pathways Secondary College - Kristie De Brenni, Principal, QPSC</p>\\n<p>- Adolescent Health and Wellbeing ECHO Network - Dr Simon Denny - Adolescent Physician and Director Mater Young Adult Health Centre, and Phil Nixon - ECHO Network Coordinator, CHQ</p>\\n<p>- Specialised Multi-Agency Response Teams - Loretta Crombie, Manager - Youth Justice Court and Regional Operations Practice Support, Department of Children, Youth Justice and Multicultural Affairs</p>\\n<p><a href=\\\"https://www.eventbrite.com.au/e/childrens-integrated-care-collaborative-showcase-2-tickets-152950128953\\\">Eventbrite Registration - FREE</a></p>\",\"68\":{\"ownerId\":162032,\"ownerSiteId\":1,\"fieldId\":68,\"startDate\":[],\"endDate\":[],\"allDay\":0,\"repeats\":0,\"days\":null,\"endRepeat\":null,\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":null,\"months\":null},\"7\":[\"162035\"],\"69\":\"Children\'s Health Queensland Hospital and Health Service\",\"72\":\"online\",\"82\":{\"titleRaw\":{\"1\":\"Children’s Integrated Care Collaborative quarterly showcase: Adolescent health and wellbeing\"},\"descriptionRaw\":\"\",\"keywords\":[{\"keyword\":\"integrated care\",\"rating\":\"poor\"},{\"keyword\":\"adolescent\",\"rating\":\"poor\"},{\"keyword\":\"adolescents\",\"rating\":\"poor\"},{\"keyword\":\"health\",\"rating\":\"poor\"},{\"keyword\":\"education\",\"rating\":\"poor\"},{\"keyword\":\"online event\",\"rating\":\"poor\"},{\"keyword\":\"virtual event\",\"rating\":\"poor\"},{\"keyword\":\"showcase\",\"rating\":\"poor\"},{\"keyword\":\"paediatrics\",\"rating\":\"poor\"},{\"keyword\":\"children\",\"rating\":\"good\"},{\"keyword\":\"young people\",\"rating\":\"poor\"},{\"keyword\":\"youth justice\",\"rating\":\"poor\"},{\"keyword\":\"community of practice\",\"rating\":\"poor\"},{\"keyword\":\"project echo\",\"rating\":\"poor\"},{\"keyword\":\"echo\",\"rating\":\"poor\"},{\"keyword\":\"free\",\"rating\":\"poor\"}],\"score\":\"poor\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Children’s Integrated Care Collaborative quarterly showcase: Adolescent health and wellbeing - Brisbane North PHN\",\"imageId\":\"162035\",\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Children’s Integrated Care Collaborative quarterly showcase: Adolescent health and wellbeing - Brisbane North PHN\",\"imageId\":\"162035\",\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":\"\"}}}}',NULL,NULL,NULL,'2021-05-14 00:42:29','2021-05-14 00:42:29','a90f8486-9db3-4d67-8325-f441ba718b06'),(162044,162043,1,NULL,129069,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":129069,\"title\":\"VR General Practitioner Full-time or Part-time\",\"slug\":\"vr-general-practitioner-full-time-or-part-time\",\"postDate\":null,\"expiryDate\":1626184800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"karyn.huntley@mvmedical.com.au\",\"100\":\"Dr Karyn Huntley\",\"70\":\"0733670333\",\"99\":\"Milton Village Medical is seeking a F/T or P/T VR GP with a strong commitment to quality care to join our engaged and supportive team.\\n\\nMilton Village Medical is a doctor owned and operated clinic (AGPAL accredited) which opened in 2018, and is continuing to grow with new patients attending daily! \\nOur practice is based in a modern, purpose-built facility, encompassing 9 consulting rooms, 3 allied health rooms, a large 4-bed treatment room which includes a separate immunisation room and private procedure room, as well as spacious staff and meeting rooms on site. \\n\\nWe have full time highly experienced nursing support, a practice manager, experienced reception team, Allied Health practitioners (physio, dietitian and psychologist), onsite pathology and a pharmacy downstairs.\\n\\nOur reputation is one of exceptional health care, and we pride ourselves in providing this excellent primary medical care to the community along with many subspecialties (skin cancer medicine, IUD insertions, vasectomy, aviation medicine and more).\\n\\nRemuneration: 65% total billings\\nPrivate billing practice with broad patient demographic\\n\\nOur practice is open Monday to Friday 8am to 5pm and Saturdays and Sundays 8am -12pm. Availability to contribute to weekend roster would be an advantage.\\nFully computerised with Best Practice software and secure remote access. \\n\\nPlease email your CV along with a cover letter outlining: -\\na)\\twhat you are looking for in your new practice\\nb)\\tyour availability with respect to days, hours, weekends, school holidays\\nc)\\ttwo referees \\n\\nemail: karyn.huntley@mvmedical.com.au\\nwebsite: https://www.miltonvillagemedical.com.au/\\n\",\"94\":\"Milton Village Medical\",\"93\":[\"65423\"],\"97\":\"4064\",\"98\":\"qld\",\"95\":\"Level 1, 36 Baroona Road\",\"96\":\"Milton\"}}',NULL,NULL,NULL,'2021-05-14 04:18:28','2021-05-14 04:18:28','99d8f302-7a0c-4448-9623-1324ea142be3'),(162056,NULL,1,NULL,162047,NULL,'pending','Many thanks for assisting us to promote this free event.',NULL,'{\"typeId\":\"5\",\"authorId\":\"162047\",\"title\":\"Capacity and decision making in dementia: a case-based approach for GPs\",\"slug\":\"capacity-and-decision-making-in-dementia-a-case-based-approach-for-gps\",\"postDate\":1620970140,\"expiryDate\":1622124060,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Webinar via Zoom\",\"71\":\"nicc.ryan@dta.com.au\",\"70\":\"0428 136 199\",\"67\":\"<p>One of the most challenging aspects of caring for a person living with dementia is guiding them, their family and carers through issues brought on by diminishing capacity.</p>\\n<p>This interactive webinar will offer a clear approach for GPs and other health practitioners when faced with questions regarding capacity of their patients.</p>\\n<p><strong>Our GP presenters will:</strong></p>\\n<p>• explain the differences between decision-making ability, capacity and competency in relation to people living with dementia</p>\\n<p>• apply a structured approach when assessing whether a person living with dementia has capacity for specific tasks</p>\\n<p>• clarify the duty of care in relation to confidentiality for your patients living with dementia</p>\\n<p>- - - </p>\\n<p><strong>FREE: </strong>This event is fully subsidised by the Federal Government.</p>\\n<p><strong>REGISTRATION</strong>: <a href=\\\"https://kapara.rdbk.com.au/landers/4f6fa8.html\\\">https://kapara.rdbk.com.au/lan...</a> </p>\\n<p><strong>MORE INFORMATION</strong>: <a href=\\\"http://bit.ly/DTA-Capacity-and-Decision-Making\\\">http://bit.ly/DTA-Capacity-and...</a> </p>\\n<p><strong>CPD:</strong> A Certificate of Attendance will be provided to attendees.</p>\\n<p>- - - </p>\\n\",\"68\":{\"ownerId\":162051,\"ownerSiteId\":1,\"fieldId\":68,\"startDate\":[],\"endDate\":[],\"allDay\":0,\"repeats\":0,\"days\":null,\"endRepeat\":null,\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":null,\"months\":null},\"7\":[\"162052\"],\"69\":\"Dementia Training Australia\",\"72\":\"online\",\"82\":{\"titleRaw\":{\"1\":\"Capacity and decision making in dementia: a case-based approach for GPs\"},\"descriptionRaw\":\"\",\"keywords\":[{\"keyword\":\"dementia\",\"rating\":\"good\"},{\"keyword\":\"dementia awareness\",\"rating\":\"poor\"},{\"keyword\":\"aged care\",\"rating\":\"poor\"},{\"keyword\":\"decision-making\",\"rating\":\"poor\"}],\"score\":\"poor\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Capacity and decision making in dementia: a case-based approach for GPs - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Capacity and decision making in dementia: a case-based approach for GPs - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":\"\"}}}}',NULL,NULL,NULL,'2021-05-14 05:41:46','2021-05-14 05:41:46','4b7f3dc6-26de-4628-bb57-eb52e752b1c7'),(162081,NULL,1,NULL,107252,NULL,'pending','',NULL,'{\"typeId\":\"19\",\"authorId\":\"107252\",\"title\":\"General Practice Vacancy\",\"slug\":\"general-practice-vacancy\",\"postDate\":1621223880,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"manager@margzac.com.au\",\"100\":\"Dr Margaret Cotter\",\"70\":\"0430082068\",\"99\":\"<p>Nundah Doctors Surgery Wavell Heights is seeking a full time or part time VR GP with a strong commitment to quality care to join our engaged and supportive team.</p>\\n<p>The practice is a doctor owned and operated clinic (QPA accredited) which opened in 2017 and is continuing to grow with new patients attending daily. Patient base available to new doctors.</p>\\n<p>Our practice is based in a modern, purpose-built facility, encompassing 5 consulting rooms, 3-bed treatment room .</p>\\n<p>We have full time highly experienced nursing support, a practice manager and an experienced friendly reception team. QML pathology is onsite.</p>\\n<p>Our reputation is one of exceptional health care, and we pride ourselves in providing this excellent primary medical care to the community along with many sub specialties (skin cancer medicine, IUD insertions, cosmetic medicine, aviation medicine and more).</p>\\n<p>Private billing practice with broad patient demographic<br /></p>\\n<p>Our practice is open Monday to Friday 8.00 am to 5.00 pm. </p>\\n<p>Fully computerised with Best Practice software.</p>\\n<p>Please email your CV along with a cover letter outlining:</p>\\n<p>what you are looking for in your new practice</p>\\n<p>your availability with respect to days, hours, weekends, school holidays</p>\\n<p>two referees</p>\\n<p>email: manager@margzac.com.au</p>\\n<p>website: <a href=\\\"https://www.nundah\\\">https://www.nundah</a>wavelldoctos.com.au</p>\\n<p>CONTACT PERSON</p>\\n<p>Dr Margaret Cotter</p>\\n<p>PHONE: 07 31771040</p>\\n<p>LOCATION<br /></p>\\n<p>190 Bilsen Road, Wavell Heights.</p>\",\"94\":\"Nundah Doctors Surgery Wavell Heights\",\"93\":[\"65423\"],\"97\":\"4012\",\"98\":\"qld\",\"95\":\"190 Bilsen Road\",\"96\":\"Wavell Heights\"}}',NULL,NULL,NULL,'2021-05-17 04:08:21','2021-05-17 04:08:21','2de2537a-ba73-4416-ae20-3df861a3bd56'),(162085,162084,1,NULL,115467,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":115467,\"title\":\"Casual wanted\",\"slug\":\"casual-wanted\",\"postDate\":null,\"expiryDate\":1624975200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"admin@lutwychefamilypractice.com.au\",\"100\":\"Barbara Lee\",\"70\":\"+61738575060\",\"99\":\"Our busy friendly family practice is in need of a front receptionist for up to 12 hours per week - Immediate Start.\\nOur team is caring and approachable. Our Practice is modern and has great facilities. \\nExperience in Best Practice preferred but not essential. We seek a young person with energy and empathy with great customer service.\\n\",\"94\":\"Lutwyche Family Practice\",\"93\":[\"75035\"],\"97\":\"4030\",\"98\":\"qld\",\"95\":\"Level 1 / 543 Lutwyche Road\",\"96\":\"LUTWYCHE\"}}',NULL,NULL,NULL,'2021-05-17 05:26:09','2021-05-17 05:26:09','f32c066d-4c6e-4c8b-b86e-3c09fb7ace39'),(162088,162087,1,NULL,115467,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":115467,\"title\":\"Casual wanted\",\"slug\":\"casual-wanted-2\",\"postDate\":null,\"expiryDate\":1624975200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"admin@lutwychefamilypractice.com.au\",\"100\":\"Barbara Lee\",\"70\":\"+61738575060\",\"99\":\"Our busy friendly family practice is in need of a front receptionist for up to 12 hours per week - Immediate Start.\\nOur team is caring and approachable. Our Practice is modern and has great facilities. \\nExperience in Best Practice preferred but not essential. We seek a young person with energy and empathy with great customer service.\\n\",\"94\":\"Lutwyche Family Practice\",\"93\":[\"75035\"],\"97\":\"4030\",\"98\":\"qld\",\"95\":\"Level 1 / 543 Lutwyche Road\",\"96\":\"LUTWYCHE\"}}',NULL,NULL,NULL,'2021-05-17 05:26:10','2021-05-17 05:26:10','504a94ec-ce89-494c-ac4a-cf4c1f8f91c8'),(162091,162090,1,NULL,134772,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":134772,\"title\":\"Part time position at QUT Medical Centre Brisbane CBD and Kelvin Grove\",\"slug\":\"part-time-position-at-qut-medical-centre-brisbane-cbd-and-kelvin-grove\",\"postDate\":null,\"expiryDate\":1624975200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"l.okeefe@qut.edu.au\",\"100\":\"Leonie O\'keefe\",\"70\":\"0413633933\",\"99\":\"We are an established General Medical Practice in Brisbane QUT(Queensland\\nUniversity of Technology) – Gardens Point location and Kelvin Grove, looking to\\ncontract VR - PT GPs.\\nWe offer a great remuneration package 75% of billing the practice is modern, fully\\nequipped and with nursing support and Psychologists and mental health nurses. We\\nare flexible. Interest in Adolescent Health in a university setting, BB and private\\nfees. Parking provided. Please email your CV or enquire directly in confidence to\\nLeonie O\'Keefe Practice manager - l.okeefe@qut.edu.au or 07 3138 6726\\nhttps://www.medical-centre.qut.edu.au/\\n\",\"94\":\"QUT Medical Centre\",\"93\":[\"65423\"],\"97\":\"4000\",\"98\":\"qld\",\"95\":\"2 George Street\",\"96\":\"Brisbane\"}}',NULL,NULL,NULL,'2021-05-17 05:40:04','2021-05-17 05:40:04','35262272-ed98-4d23-9197-5a152a0f68de'),(162100,162099,1,NULL,152776,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":152776,\"title\":\"HEALTHED WEBCAST - Tuesday, 25th May 2021\",\"slug\":\"healthed-webcast-tuesday-25th-may-2021\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Online\",\"71\":\"Blake@healthed.com\",\"70\":\"1300 797 794\",\"67\":\"Healthed is Australia’s leader in HCP education and engagement. Offering a variety of trusted and popular learning resources for health professionals, our content is delivered and endorsed by high-caliber national and international experts and is catered to a range of learning styles.\\n\\nWe would like to invite your GPs and Practice Nurses to engage with our high-quality educational resources, in particular our exclusive fortnightly FREE WEBCASTS!\\n\\nTuesday 25 May | 7:00pm – 9:00pm AEDT\\n\\nParticipants of this webcast can receive: \\n• RACGP: 4 CPD activity points \\n• ACRRM: 2 hours under the Educational Activities Category \\n• Certificate of Attendance\\n• Opportunity to receive FREE product samples and product information\\n\\nFeatured topics and experts in this free webcast: \\n•\\tThe AZ Vaccine – Clot Risks and Questions about Herd Immunity\\nDr Michelle Ananda Rajah Infectious Diseases and General Medicine Physician; Founder, fungalAi; Co-Founder, healthcare Workers Australia\\nThe AZ vaccine is a key part of the Australian COVID prevention strategy. However, we must ask ourselves whether or not the risk of adverse effects, especially clots, is acceptable in the Australian context where COVID is more or less under control. This is a vital issue to grasp if we are to make reliable recommendations to our patients. Furthermore, we must take a close look at whether or not the efficacy of the AZ vaccine is high enough for us to achieve herd immunity. As the public becomes increasingly hesitant with regard to the AZ vaccine, the likelihood of us vaccinating enough of the population to achieve herd immunity diminishes rapidly. Michelle will walk us through the data, help us understand our role as GPs and look at what can be done to get our patients and the country back on track to long term protection against COVID19.\\n\\n•\\tAcute Lower Back Pain – Guidelines vs Real World\\nJoyce McWan Pharmacist; Clinical Director, Gold Coast Primary Health Network – Persistent Pain Program\\nLBP is one of the leading causes of diminished quality of life and disability worldwide. In primary healthcare, it is one of the most common presenting ailments. Keeping up to date with the guideline changes and proposed models of care will provide currency of practice for best outcomes. Early management of acute low back pain will limit its progression to chronicity. This session will provide an update of the current evidence based practice in the management of acute low back pain. \\n\\n•\\tCardiac CTs - Patient Selection and What This Test Means\\nProf David Playford, Cardiac Imaging Specialist; Consultant Cardiologist, GenesisCare; Professor of Cardiology, University of Notre Dame, Perth\\nWhy is coronary calcium score so important? Prof David will explain why coronary CT is the single best test to identify the presence of coronary atherosclerosis, which is the actual pathology that causes AMI. Stress tests are useful but they don’t directly detect the pathology itself! Coronary calcium scores give the doctor the necessary information to treat and prevent atheroscloerosis-related cardiac events as well as improve symptoms. This lecture is essential to develop clear understanding of how best to use cardiac CT.\\n\\n•\\tThe New Zoster Vaccine\\nProf Tony Cunningham AO, Infectious Diseases Physician; Director, Centre for Virus Research at The Westmead Institute for Medical Research\\nSoon, a new and important vaccine for Herpes Zoster prevention will be available in Australia. Prof Cunningham will describe in practical detail the evidence for its effectiveness, safety profile, indications and contraindications and what advantages it has over the currently available options. \\n\\n•\\tLARCs – Myths and Misperceptions\\nDr Terri Foran, Sexual Health Physician; Conjoint Senior Lecturer, School of Woman’s and Children’s Health, UNSW\\nLARCs are an important set of effective contraceptive options that Australian women should be more aware of. The ease of use and reliability should make them the first option for many women, yet they are not as widely used as they should be. Dr Foran will dispel some of the major myths and misperceptions that seem to impact LARC uptake, and provide practical advice on how to effectively communicate those with your patients.\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Healthed\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"HEALTHED WEBCAST - Tuesday, 25th May 2021 - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"HEALTHED WEBCAST - Tuesday, 25th May 2021 - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-05-17 06:41:44','2021-05-17 06:41:44','913f7e2c-d68e-4d12-a20e-e5e0b982011e'),(162103,162102,1,NULL,154166,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":154166,\"title\":\"Strathpine GP Superclinic - Practice Nurse\",\"slug\":\"strathpine-gp-superclinic-practice-nurse\",\"postDate\":null,\"expiryDate\":1626530400,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"simon.h.patterson@gmail.com\",\"100\":\"Simon Patterson\",\"70\":\"0439 766 573\",\"99\":\"The Strathpine GP Superclinic is looking for an enthusiastic and experienced Practice Nurse to join our team on a Full Time/Part Time/Casual basis.\\n\\nThe Strathpine GP Superclinic is a bulk billing medical practice where patients visiting can expect professional and caring medical service from the moment they arrive. Our philosophy is based on delivering high quality, holistic care with all of your health services under one roof. We are looking for a nurse who shares these values to join our close-knit team. \\n\\nPractice nurse experience of at least two years would be ideal and knowledge of Best Practice is preferred, though not essential as training will be provided.\\n\\nYour duties will include, but are not limited to:\\n- Children Immunisation\\n- Adult Immunisation\\n- Setting up and Assisting Doctors with Surgical Procedures\\n- Wound Care\\n- Triage Patients\\n- ECG\\n- Spirometry\\n- Ear syringing\\n- Sterilisation\\n- Infection Control\\n- Care Plans and Health Assessments\\n\\nWe are a 7 day Medical Practice consisting of a team of 14 doctors, 11 receptionist and 6 nurses. You are required to have a current registration with Australian Health Practitioner Regulation Agency (APHRA) and a CPR certificate (or is willing to obtain a certificate).\\n\\nDue to high number of application we will only contact shortlisted applicants. Thank you for your interest.\\n\",\"94\":\"Strathpine GP Superclinic\",\"93\":[\"65423\"],\"97\":\"4500\",\"98\":\"qld\"}}',NULL,NULL,NULL,'2021-05-17 21:23:40','2021-05-17 21:23:40','3f76a30a-6209-4bbd-a8b3-8a899e03a0d9'),(162106,162105,1,NULL,154166,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":154166,\"title\":\"Strathpine GP Superclinic - Practice Nurse\",\"slug\":\"strathpine-gp-superclinic-practice-nurse-2\",\"postDate\":null,\"expiryDate\":1626530400,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"simon.h.patterson@gmail.com\",\"100\":\"Simon Patterson\",\"70\":\"0439 766 573\",\"99\":\"The Strathpine GP Superclinic is looking for an enthusiastic and experienced Practice Nurse to join our team on a Full Time/Part Time/Casual basis.\\n\\nThe Strathpine GP Superclinic is a bulk billing medical practice where patients visiting can expect professional and caring medical service from the moment they arrive. Our philosophy is based on delivering high quality, holistic care with all of your health services under one roof. We are looking for a nurse who shares these values to join our close-knit team. \\n\\nPractice nurse experience of at least two years would be ideal and knowledge of Best Practice is preferred, though not essential as training will be provided.\\n\\nYour duties will include, but are not limited to:\\n- Children Immunisation\\n- Adult Immunisation\\n- Setting up and Assisting Doctors with Surgical Procedures\\n- Wound Care\\n- Triage Patients\\n- ECG\\n- Spirometry\\n- Ear syringing\\n- Sterilisation\\n- Infection Control\\n- Care Plans and Health Assessments\\n\\nWe are a 7 day Medical Practice consisting of a team of 14 doctors, 11 receptionist and 6 nurses. You are required to have a current registration with Australian Health Practitioner Regulation Agency (APHRA) and a CPR certificate (or is willing to obtain a certificate).\\n\\nDue to high number of application we will only contact shortlisted applicants. Thank you for your interest.\\n\",\"94\":\"Strathpine GP Superclinic\",\"93\":[\"65423\"],\"97\":\"4500\",\"98\":\"qld\"}}',NULL,NULL,NULL,'2021-05-17 21:23:42','2021-05-17 21:23:42','f4c6dca1-104e-459d-8f4d-5d99708b821a'),(162108,162105,1,NULL,154166,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"154166\",\"title\":\"Strathpine GP Superclinic - Practice Nurse\",\"slug\":\"strathpine-gp-superclinic-practice-nurse-2\",\"postDate\":null,\"expiryDate\":1626530400,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"simon.h.patterson@gmail.com\",\"100\":\"Simon Patterson\",\"70\":\"0439 766 573\",\"99\":\"The Strathpine GP Superclinic is looking for an enthusiastic and experienced Practice Nurse to join our team on a Full Time/Part Time/Casual basis.\\n\\nThe Strathpine GP Superclinic is a bulk billing medical practice where patients visiting can expect professional and caring medical service from the moment they arrive. Our philosophy is based on delivering high quality, holistic care with all of your health services under one roof. We are a 7 day Medical Practice consisting of a team of 14 doctors, 11 receptionist and 6 nurses. We are looking for a nurse who shares these values to join our close-knit team. \\n\\nYour duties will include, but are not limited to:\\n- Children Immunisation\\n- Adult Immunisation\\n- Setting up and Assisting Doctors with Surgical Procedures\\n- Wound Care\\n- Triage Patients\\n- ECG\\n- Spirometry\\n- Ear syringing\\n- Sterilisation\\n- Infection Control\\n- Care Plans and Health Assessments\\n- Computer literacy, familiarity with word processing\\n- Excellent interpersonal and communication skills\\n- Ability to work as a team as well as independently\\n\\nRequirements for successful applicants:\\n- Current registration with Australian Health Practitioner Regulation Agency (APHRA)\\n- Current CPR certificate\\n\\nDesirable attributes for successful applicants:\\n- Practice nurse experience of at least two years would be ideal \\n- Knowledge of Best Practice is preferred, though not essential as training will be provided.\\n\\nPlease email CV and any available reference letters to simon.h.patterson@gmail.com\\n\\nDue to high number of application we will only contact shortlisted applicants. Thank you for your interest.\\n\",\"94\":\"Strathpine GP Superclinic\",\"93\":[\"65423\"],\"97\":\"4500\",\"98\":\"qld\"}}',NULL,NULL,NULL,'2021-05-18 00:20:38','2021-05-18 00:20:38','cb7fab88-b049-473f-a7bc-0e21be5bebfb'),(162109,162105,1,NULL,154166,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":\"154166\",\"title\":\"Strathpine GP Superclinic - Practice Nurse\",\"slug\":\"strathpine-gp-superclinic-practice-nurse-2\",\"postDate\":null,\"expiryDate\":1626530400,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"simon.h.patterson@gmail.com\",\"100\":\"Simon Patterson\",\"70\":\"0439 766 573\",\"99\":\"The Strathpine GP Superclinic is looking for an enthusiastic and experienced Practice Nurse to join our team on a Full Time/Part Time/Casual basis.\\n\\nThe Strathpine GP Superclinic is a bulk billing medical practice where patients visiting can expect professional and caring medical service from the moment they arrive. Our philosophy is based on delivering high quality, holistic care with all of your health services under one roof. We are a 7 day Medical Practice consisting of a team of 14 doctors, 11 receptionist and 6 nurses. We are looking for a nurse who shares these values to join our close-knit team. \\n\\nYour duties will include, but are not limited to:\\n- Children Immunisation\\n- Adult Immunisation\\n- Setting up and Assisting Doctors with Surgical Procedures\\n- Wound Care\\n- Triage Patients\\n- ECG\\n- Spirometry\\n- Ear syringing\\n- Sterilisation\\n- Infection Control\\n- Care Plans and Health Assessments\\n- Computer literacy, familiarity with word processing\\n- Excellent interpersonal and communication skills\\n- Ability to work as a team as well as independently\\n\\nRequirements for successful applicants:\\n- Current registration with Australian Health Practitioner Regulation Agency (APHRA)\\n- Current CPR certificate\\n\\nDesirable attributes for successful applicants:\\n- Practice nurse experience of at least two years would be ideal \\n- Knowledge of Best Practice is preferred, though not essential as training will be provided.\\n\\nPlease email CV and any available reference letters to simon.h.patterson@gmail.com\\n\\nDue to high number of application we will only contact shortlisted applicants. Thank you for your interest.\\n\",\"94\":\"Strathpine GP Superclinic\",\"93\":[\"65423\"],\"97\":\"4500\",\"98\":\"qld\"}}',NULL,NULL,NULL,'2021-05-18 00:20:39','2021-05-18 00:20:39','1e580ed3-d94d-47cb-a23c-785daa9b1a71'),(162227,NULL,1,NULL,162209,NULL,'pending','',NULL,'{\"typeId\":\"5\",\"authorId\":\"162209\",\"title\":\"Your Practice in the Spotlight - MIGA Virtual Information Session\",\"slug\":\"your-practice-in-the-spotlight-miga-virtual-information-session\",\"postDate\":1621307040,\"expiryDate\":1622003400,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"louie.haykal@miga.com.au\",\"70\":\"0448 066 346\",\"67\":\"<p>Attention all Practice Owners and Practice Managers!</p>\\n<p>MIGA are hosting a free interactive and informative session designed specifically for Practice Owners and Practice Managers. </p>\\n<p>The session will explore potential medico-legal risks in your practice. This event will be held virtually via ZOOM. </p>\\n<p>All attendees of the event can earn <strong>5 AAPM CPD points*</strong>.<br /></p>\\n<p>To register please click on the link <a href=\\\"https://miga.eventsair.com/21pm\\\">Practice Owner &amp; Practice Manager Event</a></p>\\n<p>I hope to be “seeing” you there!</p>\",\"68\":{\"ownerId\":162210,\"ownerSiteId\":1,\"fieldId\":68,\"startDate\":[],\"endDate\":[],\"allDay\":0,\"repeats\":0,\"days\":null,\"endRepeat\":null,\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":null,\"months\":null},\"7\":[],\"69\":\"MIGA\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Your Practice in the Spotlight - MIGA Virtual Information Session - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Your Practice in the Spotlight - MIGA Virtual Information Session - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":\"\"}}}}',NULL,NULL,NULL,'2021-05-18 03:14:56','2021-05-18 03:14:56','dfcee845-c3e6-45e4-921d-211afe958683'),(162232,NULL,1,NULL,162209,NULL,'revoked','',NULL,'{\"typeId\":\"5\",\"authorId\":\"162209\",\"title\":\"Your Practice in the Spotlight - Virtual Information Session\",\"slug\":\"your-practice-in-the-spotlight-virtual-information-session\",\"postDate\":1621307700,\"expiryDate\":1622176200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"louie.haykal@miga.com.au\",\"70\":\"0448 066 346\",\"67\":\"<p>Attention all Practice Owners and Practice Managers!</p>\\n<p>MIGA are hosting a free interactive and informative session designed specifically for Practice Owners and Practice Managers.</p>\\n<p>The session will explore potential medico-legal risks in your practice. This event will be held virtually via ZOOM.</p>\\n<p>All attendees of the event can earn <strong>5 AAPM CPD points*</strong>.<br /></p>\\n<p>To register please click on the link <a href=\\\"https://miga.eventsair.com/21pm\\\">Practice Owner &amp; Practice Manager Event</a></p>\\n<p>I hope to be “seeing” you there!</p>\",\"68\":{\"ownerId\":162228,\"ownerSiteId\":1,\"fieldId\":68,\"startDate\":[],\"endDate\":[],\"allDay\":0,\"repeats\":0,\"days\":null,\"endRepeat\":null,\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":null,\"months\":null},\"7\":[],\"69\":\"MIGA\",\"72\":\"online\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Your Practice in the Spotlight - Virtual Information Session - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Your Practice in the Spotlight - Virtual Information Session - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":\"\"}}}}',NULL,NULL,'2021-05-18 03:17:43','2021-05-18 03:16:59','2021-05-18 03:17:43','c7bb09ee-a1e0-4965-b5c9-9fa589179494'),(162233,NULL,1,NULL,162209,NULL,'pending','',NULL,'{\"typeId\":\"5\",\"authorId\":\"162209\",\"title\":\"Your Practice in the Spotlight - MIGA Virtual Information Session\",\"slug\":\"your-practice-in-the-spotlight-virtual-information-session\",\"postDate\":1621307700,\"expiryDate\":1622176200,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"louie.haykal@miga.com.au\",\"70\":\"0448 066 346\",\"67\":\"<p>Attention all Practice Owners and Practice Managers!</p>\\n<p>MIGA are hosting a free interactive and informative session designed specifically for Practice Owners and Practice Managers.</p>\\n<p>The session will explore potential medico-legal risks in your practice. This event will be held virtually via ZOOM.</p>\\n<p>All attendees of the event can earn <strong>5 AAPM CPD points*</strong>.<br /></p>\\n<p>To register please click on the link <a href=\\\"https://miga.eventsair.com/21pm\\\">Practice Owner &amp; Practice Manager Event</a></p>\\n<p>I hope to be “seeing” you there!</p>\",\"68\":{\"ownerId\":162231,\"ownerSiteId\":1,\"fieldId\":68,\"startDate\":[],\"endDate\":[],\"allDay\":0,\"repeats\":0,\"days\":null,\"endRepeat\":null,\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":null,\"months\":null},\"7\":[],\"69\":\"MIGA\",\"72\":\"online\",\"82\":{\"titleRaw\":{\"1\":\"Your Practice in the Spotlight - Virtual Information Session\"},\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Your Practice in the Spotlight - MIGA Virtual Information Session - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Your Practice in the Spotlight - MIGA Virtual Information Session - Brisbane North PHN\",\"imageId\":\"\",\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":\"\"}}}}',NULL,NULL,NULL,'2021-05-18 03:17:51','2021-05-18 03:17:51','65223a74-2005-4b0d-a338-137c34d98b18'),(163139,163138,1,NULL,3763,NULL,'pending',NULL,NULL,'{\"typeId\":\"5\",\"authorId\":3763,\"title\":\"Exercise Right Week\",\"slug\":\"exercise-right-week\",\"postDate\":null,\"expiryDate\":null,\"enabled\":false,\"newParentId\":null,\"fields\":{\"73\":\"Home and Co Centre; 77- 95 North lakes Drive, North Lakes 4509\",\"71\":\"\",\"70\":\"1300 034 248\",\"67\":\"For people with a chronic disease and disability.\\n\\nPeople attending will receive:\\ncomplimentary assessment\\ntailored exercise advice from an Accredited Exercise Physiologist\\nexercise program examples.\",\"68\":{\"ownerId\":null,\"ownerSiteId\":null,\"fieldId\":null,\"startDate\":[],\"endDate\":[],\"allDay\":false,\"repeats\":false,\"days\":[],\"endRepeat\":\"never\",\"endRepeatDate\":null,\"exceptions\":[],\"timeChanges\":[],\"repeatType\":\"week\",\"months\":null},\"7\":[],\"69\":\"Exercise Healthcare Australia\",\"72\":\"within\",\"82\":{\"titleRaw\":[],\"descriptionRaw\":\"\",\"keywords\":[],\"score\":\"neutral\",\"social\":{\"twitter\":{\"handle\":\"\",\"title\":\"Exercise Right Week - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"},\"facebook\":{\"handle\":\"\",\"title\":\"Exercise Right Week - Brisbane North PHN\",\"imageId\":null,\"description\":\"\"}},\"advanced\":{\"robots\":[],\"canonical\":null}}}}',NULL,NULL,NULL,'2021-05-19 01:53:55','2021-05-19 01:53:55','7acc0519-6675-42fe-a0f0-98376d8db9f3'),(163143,163142,1,NULL,98761,NULL,'pending',NULL,NULL,'{\"typeId\":\"19\",\"authorId\":98761,\"title\":\"GP Position available - Weekends\",\"slug\":\"gp-position-available-weekends\",\"postDate\":null,\"expiryDate\":1630072800,\"enabled\":false,\"newParentId\":null,\"fields\":{\"71\":\"admin@audoc.com.au\",\"100\":\"Jemma Erickson\",\"70\":\"07 3317 4040\",\"99\":\"Australian Doctors Clinic Kallangur are seeking a VR GP to join our team to include weekends. We opened our doors in 2018 and have been growing quickly ever since.\\n\\nWe are looking for a GP able to work weekends. We are happy to accommodate a part-time position if this is your preference.\\n\\nWe are a doctor owned and operated clinic, AGPAL accredited with full time nursing support. We have a friendly, efficient, and reliable team of Reception, Practice Management, Allied Health (Physio &amp; Dietitian), and onsite pathology. We are a busy little clinic with new patients joining every day.\\n\\nWe are located just 30 minutes north from Brisbane CBD (7 minutes across the highway from North Lakes). We have free onsite car parking and are located in Kallangur Fair shopping Centre.\\n\\nRemuneration: 70% total billings/$150 per hour for an agreed initial period. Please contact me for more information.\\n\",\"94\":\"Australian Doctors Clinic Kallangur\",\"93\":[\"65423\"],\"97\":\"4503\",\"98\":\"qld\",\"95\":\"Shop 13 Kallangur Fair, 1473 Anzac Ave\",\"96\":\"Kallangur\"}}',NULL,NULL,NULL,'2021-05-19 02:11:09','2021-05-19 02:11:09','26b27794-e09f-48f0-9651-e7ab101fe43f');
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