[{"type":"vizyBlock","attrs":{"id":"vizy-block-W8fJrHtzJR","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"new1":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":"The most powerful form of marketing is when brands build lasting emotional connections with their audience.","headingColour":"text-black","headingSize":"text-2xl"}},"new2":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"Often a lack of connection is to blame for marketing and brand under-performance.\nWhy is that? Well, think of brands like people.\nSome you associate with on a very shallow level. Some you interact with regularly but don’t really feel a connection. And some, you just really love.\nLike people, we want to engage with brands that share our values, perspectives and opinions. We become loyal to them when know they understand us and make us feel good.","textSize":"text-base","textColour":"text-black"}},"new3":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":null,"headingColour":"text-black","headingSize":"text-5xl"}}},"buttons":[],"sectionTitle":null}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-KF6YNH9e8Z","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"new1":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":"But as a brand owner or leader, how do you find these insights and build these emotional connections?","headingColour":"text-black","headingSize":"text-2xl"}}},"buttons":[],"sectionTitle":null}}}}}]