#### A specialist in brand strategy and customer-centric marketing, Janine has a comprehensive knowledge of commercial market readiness and is renowned for her strategic business acumen, creative and digital nous and niche marketing campaigns.

With 15+ years’ experience in major infrastructure projects (hospitals, bridges and regional transport services), health reform, international tourism, education, ICT and utilities, Janine is well-versed in stakeholder engagement, governance and business improvement processes (including Aboriginal and Torres Strait Islander engagement).

Over the course of her career, Janine has been actively involved in a number of health and communications initiatives, having worked as a key part of the Director General of Health’s Communications team early in her career and most recently on a project in Preventative Health. Janine has also previously held health roles including Marketing and Communications Manager at the Queensland Children’s Hospital Construction Project and undertaken all manner of communications activities for medical projects, including the roll-out of Medical Line Labelling across Queensland.

Janine’s aesthetic flair, visionary style, exemplary interpersonal skills and ability to deliver quality outcomes are key elements of her marketing, communications and project management success.

By nature, Janine is innately curious, an avid learner and in her unique style negotiates in high stakes environments—leveraging opportunities through a world’s best practice, commercial lens. Both her achievements and reputation speak volumes about her personal character, integrity and the level of executive trust she is able to inspire. She is regularly called on as a ‘brains trust’ in consulting roles providing strategic marketing, policy and operational advice on risks, issues and opportunities at an executive level. Janine relishes the intellectually rigorous and dynamic nature of marketing and communications.

**Aboriginal and Torres Strait Islander connectivity**

Janine’s awareness and engagement in Aboriginal and Torres Strait Islander culture, primarily in the development and delivery of health initiatives, has fuelled her passion to foster a greater understanding and need for linear connectivity between the needs of Aboriginal and Torres Strait Islander peoples and the community in the context of marketing, communications, and community engagement and implementation.

Janine’s experience encompasses consultation on the development and implementation of strategic plans, policies and frameworks as part of a broader organisational transition. She also has extensive experience of Aboriginal and Torres Strait Islander issues and priorities at a national and state level including the development and delivery of a service delivery model for the Department of Housing and a non-profit provider (Murri Sisters)—testament to her expansive community engagement skills and business acumen.

An astute leader recognised for her aesthetic flair, Janine is well versed in managing complex projects, stakeholder interdependencies and competing priorities often in highly complex and politically sensitive environments. It is the combination of Janine’s dynamic marketing and communications skills, creative nous and passion for improving the lives of Aboriginal and Torres Strait Islander peoples that sets her apart.