[{"type":"vizyBlock","attrs":{"id":"vizy-block-UMqU1ejtuR","enabled":true,"collapsed":false,"values":{"type":"type-xgBpfxj8HD","content":{"fields":{"images":["139975"]}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-YLmNoEn3SV","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"new1":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":"Challenge","headingColour":"text-black","headingSize":"text-5xl"}},"new2":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"The QAS talent identification campaign is aimed at Queenslander athletes aged between 13 and 23. It’s the first step in a development journey for an aspiring athlete to becoming an elite, Olympic-level athlete ready to compete on the world stage in their own backyard.\n\nOur goal was to build awareness of the campaign and drive as many potential athletes as possible to apply.","textSize":"text-xl","textColour":"text-black"}}},"buttons":[],"sectionTitle":null}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-0D5dQI141H","enabled":true,"collapsed":false,"values":{"type":"type-xgBpfxj8HD","content":{"fields":{"images":["139977"]}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-E7bk6zGGNd","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"new1":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":"Strategy","headingColour":"text-black","headingSize":"text-5xl"}},"new2":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"We know the talent identification process for an athlete, and all the development that follows, is an inspiring, aspirational and immensely personal journey, and we wanted the campaign’s language to reflect each of those aspects of the journey.\nVisually, we recognised that the traditional medal colours wouldn’t necessarily display well and could be limiting, so we chose to update them to create a much brighter, target audience-friendly colour palette.","textSize":"text-xl","textColour":"text-black"}}},"buttons":[],"sectionTitle":null}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-FITIFbeFNO","enabled":true,"collapsed":false,"values":{"type":"type-xgBpfxj8HD","content":{"fields":{"images":["139976"]}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-Fo1rrBFGWB","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"new1":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":"Creative","headingColour":"text-black","headingSize":"text-5xl"}},"new2":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"After creating the campaign name, tagline and logo, we reinforced the theme with a digital platform and marketing collateral.\nWe developed an online application platform designed to appeal to young audiences and our visual identity captures images of some of Queensland’s most well-known Olympic gold medallists.","textSize":"text-xl","textColour":"text-black"}}},"buttons":[],"sectionTitle":null}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-4tbFuQYNR3","enabled":true,"collapsed":false,"values":{"type":"type-xgBpfxj8HD","content":{"fields":{"images":["139978"]}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-dHzG1lmF6k","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"new1":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":"Impact","headingColour":"text-black","headingSize":"text-5xl"}},"new2":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"The result is an inspiring campaign of aspirational language and engaging images that sell the dream of representing Australia in the 2032 Olympics.","textSize":"text-xl","textColour":"text-black"}}},"buttons":[],"sectionTitle":null}}}}}]