FOPATS is a memorable acronym you’ll need to watch our video to decipher. FOPATS’ role was to manage the transition to a new housing and tenancy software platform in Queensland’s Department of Housing and Public Works—a critical tool in the department’s work. We created an employer marketing campaign to help explain the change and developed the character metaphors—two groovy robots—to embody the old and new platforms. Using video, displays, desktop tent cards and digital tools, the project involved branding, character development, video production, print production and software/web design.