 the qas talent identification campaign is aimed at queenslander athletes aged between 13 and 23 its the first step in a development journey for an aspiring athlete to becoming an elite olympic level athlete ready to compete on the world stage in their own backyard our goal was to build awareness of the campaign and drive as many potential athletes as possible to apply we know the talent identification process for an athlete and all the development that follows is an inspiring aspirational and immensely personal journey and we wanted the campaigns language to reflect each of those aspects of the journey visually we recognised that the traditional medal colours wouldnt necessarily display well and could be limiting so we chose to update them to create a much brighter target audience friendly colour palette after creating the campaign name tagline and logo we reinforced the theme with a digital platform and marketing collateral we developed an online application platform designed to appeal to young audiences and our visual identity captures images of some of queenslands most well known olympic gold medallists the result is an inspiring campaign of aspirational language and engaging images that sell the dream of representing australia in the 2032 olympics 