 coomera anglican college is heavily storied its done a lot of work to capture its history and moments as result there is a lot of heritage and tradition for a relatively young school just 25 years the college has set a strong future of innovation and entrepreneurship it has appointed a deputy principal whose whole focus is innovation it also has an exceptionally future focused business manager who is sports obsessed with big dreams our work is helping the college bridge the gap from the past to an exciting future following focus groups in depth interviews a competitor analysis and a brand refresh in 2020 we embarked on developing a new public facing campaign to help the college continue to position itself as the private school of choice for the rapidly growing northern gold coast region in order to stand out in the crowded private school space we looked outside of schools for inspiration drawing from global sports and technology brands this campaign steers right away from traditional school advertising think students standing and smiling in their school uniforms older and younger students holding hands and walking through manicured school grounds girls in safety glasses huddled over a beaker and bunsen burner the result is a powerful cinematic masterpiece dramatic inspirational and compelling the script was drawn from lyrics of the colleges traditional song paired with the inspiring footage the video effectively acknowledges the past while painting a vivid picture of the future 