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03:26:42','2022-05-12 03:26:42','108637fc-dfac-40db-afcb-89a2b4b1a7dd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign',NULL,NULL,'Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.\nIn 2021, we were appointed as Chevron\'s go-to Australian agency as they reignited their Australian operations. We\'re helping them reach their business goals, relaunch their Puma retail network under the Caltex brand, and grow their market share in the lubricants B2B market.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gvKwuoJR7j\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547129?h=68b08b3b6f&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3oZ1cTUSaN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A complicated restructuring and rebranding exercise took place as a result of the expiration of licencing agreements.\\nChevron Australia appointed New Word Order to help facilitate the process and undertake important marketing work, including taking carriage of promotions of the Australian lubricants division.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pROQ78QKp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547500?h=2819aba5f3&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Z59xrAwLVU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We conducted a competitor analysis to assess competitor brand messaging and positioning, interviews with key Chevron distributors in the B2B market and one-on-one interviews with the general customers.\\nOur insights indicated a need for authentic, ‘real life’ marketing collateral with which the audience can connect. 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The customers in question are mostly generations-old businesses with a story to tell. So we told some stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gLOsbQtiKq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547741?h=7529fef734&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ahQwPi3ZPn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result was 60 video variations in a style you wouldn’t necessarily associate with marketing around fuel and lubricant products—something a little surprising, something that stands out from the crowd.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5dbIBMfjBJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“Our customers are the centre of everything we do, so we’re really proud to have created something that’s authentic to their experiences—their relationships with the distributors, their family values and the inter-generational ties in each of their businesses.\",\"plainText\":\"“We challenged New Word Order with a complex brief of showcasing the product, telling a compelling story about the customer and distributor relationship, and delivering the message that the products customers know and love are back for good. <br> \\n“New Word Order perfectly captured all of those elements in a cohesive video series that authentically connects with the audience.” <br> \\n\\n** — Cris Gillespie, Head of Marketing at Chevron **\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign','Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136357,140107,1,'Burnie Brae','2022-05-12 06:39:12','2022-05-12 06:39:12','b2255686-3fe6-40be-9dbf-8f619502a0c2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives',NULL,NULL,'What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZaXkCuEhzq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140080\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked closely with Burnie Brae to understand their issues and what makes them tick. There was a concern Burnie Brae was lacking meaning, awareness and connection for much of the public they serve, alongside a recognition that the brand was simply a bit ‘tired’ and neglected. \\nAs a branding and strategy specialist, New Word Order created a process to uncover some of the truths behind the brand to set the groundwork. 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The question explored Endeavour’s objective to create a brand that could represent their customers and generate greater possibilities for their care. 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Endeavour reported back to us the meaningful moments when their customers saw their photos for the first time.\\n\\nSince the brand and campaign launch in June 2018, Endeavour has boosted their number of leads for their main service areas: accommodation, day services and work placements. With a long-term goal in mind, these results are significantly greater than anticipated, and only a few months since the campaign launch.\\n\\nIn addition, Endeavour reported to us unexpected community engagement at their events—people who have no connection to intellectual disability and have not previously been involved with the foundation. We look forward to following this story and discovering the full impact of our work.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136371,140121,1,'Chevron','2022-05-16 04:28:37','2022-05-16 04:28:38','9896f4dc-ef84-41db-b98f-77696cbdd13d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign',NULL,NULL,'Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.\nIn 2021, we were appointed as Chevron\'s go-to Australian agency as they reignited their Australian operations. We\'re helping them reach their business goals, relaunch their Puma retail network under the Caltex brand, and grow their market share in the lubricants B2B market.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gvKwuoJR7j\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547129?h=68b08b3b6f&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3oZ1cTUSaN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A complicated restructuring and rebranding exercise took place as a result of the expiration of licencing agreements.\\nChevron Australia appointed New Word Order to help facilitate the process and undertake important marketing work, including taking carriage of promotions of the Australian lubricants division.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pROQ78QKp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547500?h=2819aba5f3&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Z59xrAwLVU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We conducted a competitor analysis to assess competitor brand messaging and positioning, interviews with key Chevron distributors in the B2B market and one-on-one interviews with the general customers.\\nOur insights indicated a need for authentic, ‘real life’ marketing collateral with which the audience can connect. We also gleaned that the messaging needed to be kept simple.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-f5LPArKwgF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689548339?h=5797d76cc7&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EP9dMqkL3k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We made the creative decision to let the products take a backseat and instead shine a light on the customers’ businesses and their distributor relationships.\\nWe supplemented our inhouse production team with award-winning documentary cinematographer Mark Broadbent and the editing finesse of Anasiou Canaris to give the videos a warm and, at times, heartfelt tone. The customers in question are mostly generations-old businesses with a story to tell. So we told some stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gLOsbQtiKq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547741?h=7529fef734&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ahQwPi3ZPn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result was 20 video variations across five content pillars in a style you wouldn’t necessarily associate with marketing around fuel and lubricant products—something a little surprising, something that stands out from the crowd.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5dbIBMfjBJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“Our customers are the centre of everything we do, so we’re really proud to have created something that’s authentic to their experiences—their relationships with the distributors, their family values and the inter-generational ties in each of their businesses.\",\"plainText\":\"“We challenged New Word Order with a complex brief of showcasing the product, telling a compelling story about the customer and distributor relationship, and delivering the message that the products customers know and love are back for good. <br> \\n“New Word Order perfectly captured all of those elements in a cohesive video series that authentically connects with the audience.” <br> \\n\\n** — Cris Gillespie, Head of Marketing at Chevron **\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign','Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136373,140123,1,'Burnie Brae','2022-05-17 02:45:06','2022-05-25 22:56:49','da0c06a1-5e0d-4e9d-b16c-3aa25a69c345',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives',NULL,NULL,'What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZaXkCuEhzq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140080\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked closely with Burnie Brae to understand their issues and what makes them tick. There was a concern Burnie Brae was lacking meaning, awareness and connection for much of the public they serve, alongside a recognition that the brand was simply a bit ‘tired’ and neglected. \\nAs a branding and strategy specialist, New Word Order created a process to uncover some of the truths behind the brand to set the groundwork. Our team conducted a series of research and workshops before embarking on brand direction and narrative development projects.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140065\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With the foundations set, our creative team set to work on refreshing Burnie Brae’s visual identity. The creative concept painted a picture of community connection and explored a distinctive direction for the Burnie Brae brand. We adapted the existing logo and brand colours to build a fresh and recognisable feel.\\nWe redesigned and built a new website, improving the information navigation and creating better user journeys.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PJGiDHCA2X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140069\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qsqwFJwI56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"140066\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result has seen Burnie Brae take ownership of a revitalised brand identity that has stronger connections to their stakeholders. The stunning new website is simple to use and takes users on a compelling journey through Burnie Brae’s community service offerings.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136374,140124,1,'Terms and conditions','2022-05-17 03:06:41','2022-05-17 03:06:41','3aa20c45-38dd-494d-8f7b-3405ab0dd554',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### **About this estimate**\\n\\nOur estimate is valid for a period of 45 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these Terms and Conditions\\n\\nThe estimate has been provided according to your brief to us. Any exclusions noted in the estimate should not be taken as exhaustive and you should assume that unless a service has been explicitly listed in the quote, it is not included in the price. \\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the estimate and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of our estimate includes full acceptance of the conditions and payment terms listed in these terms and conditions. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\nWe use the terms estimate and quote interchangeably and their meaning should be taken as the same: a cost estimate to the value of the work required to achieve your outcomes based on information you have provided us. This estimate may change in response to your project needs and, if it does, a new or additional quote may be required to be approved before work continues.\\n\\n##### **Approval**\\n\\nWe use Docusign for some estimates or, for smaller jobs, require an authorisation signature on a copy of the provided estimate. Your account manager will let you know the required authorisation method. No work can be scheduled until we have a duly authorised estimate through Docusign or your signature on an estimate.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the approved estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, images, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\n##### **Checking, approval and signing-off**\\n\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\nOn some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred. Any requested changes are handled through our change control procedure which is:\\n\\n1. Any request for change must be detailed in writing including a description of the required change, the rationale for the change, and the effect the change will have on the project.\\n2. Your account manager will review the proposed change and determine, in consultation with you, if the change is within existing scope or outside the existing project scope. \\n3. If the change is minor and within the scope of the project briefing and/or budget, your account manager will schedule the change to be made at an appropriate time. \\n4. If the change is outside the scope of the existing project briefing and/or budget, your account manager will review the proposed change. \\n5. Your account manager will supply you with a quotation for the requested changes.\\n6. Work on the changes will be scheduled when we receive written  authorisation from you for the work and the associated charges. \\n7. Charges will be invoiced to you after we have implemented the agreed changes. \\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF. Your account manager can help you with this if you are unsure about marking up a PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. Depending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Digital projects**\\n\\nThe following terms are specific to digital projects. \\n\\n**Digital content entry**\\n\\nWhere the estimate pertains to content entry for your digital project, time has been allocated for us to input a set amount of content (as defined by the estimate). Should more time be required, it will be charged at our standard hourly rate. Content cannot be input until the project has been finalised and fully tested by NWO. Your timelines should allow content to be uploaded after completion of development and prior to final testing.\\n\\n**Acceptance and completion**\\n\\nWe will conduct testing throughout the project development; however, you are responsible for confirming the works produced by NWO are as per the brief and fit for the purpose and function as contracted. If no acceptance testing is undertaken by you, the product will be deemed accepted when launched or on its first public use. After acceptance, alterations/fixes will be charged as incurred.\\n\\n**Website warranty**\\n\\nWhen not otherwise specified our warranty period covers your website for 30 days from the acceptance date. Any issues in functionality that are brought to our attention during this period will be fixed without charge in a time frame to be negotiated with you. Charges will apply for any fixes outside the warranty period or changes to the website that are outside the scope of the original quotation.\\n\\n**Platform and browser compatibility**\\n\\nUnless otherwise specified, New Word Order will test the following browsers on the version current at the date of our estimate. \\n\\n- Chrome\\n- Edge\\n- Firefox\\n- Safari\\n- Opera\\n\\nNew Word Order is not responsible for work to update websites when new browsers are released after acceptance or if the website does not work on browsers not included in the list provided. Internet Explorer and other deprecated browsers are not tested against and, if required and possible, will incur additional charges\\n\\n**Third-party software**\\n\\nIf third-party software is used in the delivery of your digital product unless otherwise specified the fees for the software are an annual licence fee. You agree to pay ongoing charges to ensure the continued functionality of your product.\\nIf you enter into a maintenance contract with us, on-going software licence fees will be included in the maintenance fees.\\n\\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved, change website layouts, or increase the volume  to be produced – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\nWe understand that circumstances change. We schedule all work into our studios based on delivery requirements. If your delivery requirements change you should inform us immediately.\\n\\nIf you are unable to meet timeframes for providing us information, feedback or content, we may withdraw your job from the studio until you get it to us. If your project has been delayed due to the loss of a scheduling window or the late approval of the estimate or proposal, we will inform you of the revised timeline.\\n\\nIf timelines are not being adhered to on your part and the project is on hold for 90 days or more, we reserve the right to close the project. You will be invoiced for any outstanding costs incurred up to the date of closure. Any overpayments will be refunded. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead. \\n\\nRestarting a project will incur a re-commencement fee which will be invoiced prior to work starting again.\\n\\n##### **Administration and consumables**\\n\\nExpenses and administrative costs are incurred during every project. These may include phone calls, printing, couriers, proofs, materials, and finance and administrative work to make your project run smoothly.\\n\\nYour quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n**When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 50 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you’re an existing client**\\n\\nIf you’re already a client of ours, we reserve the right to invoice you 30 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made. See Late Payment below for fees associated with late payments.\\n\\n**When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of up to 50 per cent of the total cost prior to commencing your project. In this case, the remaining costs will be split into milestone-based payments.\\n\\n**When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n**When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n**When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n**Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements. \\n\\nWe may engage a third party for debt recovery services of any payments which are more than 45 days overdue. Relevant contact details and information about outstanding payments will be provided to them to enable them to liaise directly with you for debt recovery purposes. \\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws and only supply content for which you have full authority to use\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\nWe hold onto current jobs for 6 months. After that time, your files are moved to our archive backup. If you require old files from our archive, a fee will be charged to locate and provide to you.\\n\\n##### **Project management**\\n\\nOur account and project managers make sure your project stays on track. This takes time and considerable effort. Your estimate contains a fee for project/account management that covers the administrative and management hours we expect our agency will expend in delivering your project.\\n\\nThese include project meetings between you and us, scheduling your work in the studios, ensuring projects are delivered on time and on budget, production of audio-visual and print components, and making sure project outcomes are in line with our requirements.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\nSupplying material to us\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – do not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and images in a digital format unless otherwise specified in this estimate or brief. Only supply material that you have the legal and ethical right to use.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. \\n\\nThis warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\\n\\n##### **Intellectual property**\\n\\nAny research data, concepts, diagrams or illustrations remain the property of New Word Order. Any alternate intellectual property rights contained in the design or materials used in the execution of this project, including artwork and computer-generated instructions and information, remain with New Word Order. \\n\\nYou warrant that you hold all necessary intellectual property rights in any document or material (including, but not limited to, plans and drawings), that are supplied to New Word Order for its provision of goods and services and that there is or will be no infringement of any rights or entitlements held by any third party. \\n\\nYou also indemnify and hold harmless New Word Order for any claims made against it arising from New Word Order’s use of any drawings, design or any other document, material or information provided by you, the client. \\n\\nYou warrant that all designs or instructions to New Word Order will not cause New Word Order to infringe any patent, registered design or trademark in the execution of the client orders.\\n\\n##### **Termination**\\n\\nNew Word Order may refuse to enter into this contract or terminate any existing arrangements, without prejudice, if we find our core values are at odds with yours. Our core values put people at the centre of everything we do. We do not condone discrimination of any kind, nor do we condone violations of human rights. \\n\\nWe also may terminate a contract if invoices are unpaid (see Payment terms and pre-payments) or if you become insolvent.\\n\\n##### **Changes to Terms and Conditions**\\n\\nFrom time-to-time we may make changes to these Terms and Conditions. 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It is New Word Order’s policy to respect your privacy regarding any information we may collect from you across our website, http://newwordorder.com.au, and other sites we own and operate.\\nWe only ask for personal information when we truly need it to provide a service to you. We collect it by fair and lawful means, with your knowledge and consent. We also let you know why we’re collecting it and how it will be used.\\n\\nWe only retain collected information for as long as necessary to provide you with your requested service. What data we store, we’ll protect within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification.\\nWe don’t share any personally identifying information publicly or with third-parties, except when required to by law.\\n\\nOur website may link to external sites that are not operated by us. Please be aware that we have no control over the content and practices of these sites, and cannot accept responsibility or liability for their respective privacy policies.\\n\\nYou are free to refuse our request for your personal information, with the understanding that we may be unable to provide you with some of your desired services.\\n\\nYour continued use of our website will be regarded as acceptance of our practices around privacy and personal information. 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Any exclusions noted in the estimate should not be taken as exhaustive and you should assume that unless a service has been explicitly listed in the quote, it is not included in the price. \\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the estimate and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of our estimate includes full acceptance of the conditions and payment terms listed in these terms and conditions. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\nWe use the terms estimate and quote interchangeably and their meaning should be taken as the same: a cost estimate to the value of the work required to achieve your outcomes based on information you have provided us. This estimate may change in response to your project needs and, if it does, a new or additional quote may be required to be approved before work continues.\\n\\n##### **Approval**\\n\\nWe use Docusign for some estimates or, for smaller jobs, require an authorisation signature on a copy of the provided estimate. Your account manager will let you know the required authorisation method. No work can be scheduled until we have a duly authorised estimate through Docusign or your signature on an estimate.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the approved estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, images, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\n##### **Checking, approval and signing-off**\\n\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\nOn some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred. Any requested changes are handled through our change control procedure which is:\\n\\n1. Any request for change must be detailed in writing including a description of the required change, the rationale for the change, and the effect the change will have on the project.\\n2. Your account manager will review the proposed change and determine, in consultation with you, if the change is within existing scope or outside the existing project scope. \\n3. If the change is minor and within the scope of the project briefing and/or budget, your account manager will schedule the change to be made at an appropriate time. \\n4. If the change is outside the scope of the existing project briefing and/or budget, your account manager will review the proposed change. \\n5. Your account manager will supply you with a quotation for the requested changes.\\n6. Work on the changes will be scheduled when we receive written  authorisation from you for the work and the associated charges. \\n7. Charges will be invoiced to you after we have implemented the agreed changes. \\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF. Your account manager can help you with this if you are unsure about marking up a PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. Depending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Digital projects**\\n\\nThe following terms are specific to digital projects. \\n\\n**Digital content entry**\\n\\nWhere the estimate pertains to content entry for your digital project, time has been allocated for us to input a set amount of content (as defined by the estimate). Should more time be required, it will be charged at our standard hourly rate. Content cannot be input until the project has been finalised and fully tested by NWO. Your timelines should allow content to be uploaded after completion of development and prior to final testing.\\n\\n**Acceptance and completion**\\n\\nWe will conduct testing throughout the project development; however, you are responsible for confirming the works produced by NWO are as per the brief and fit for the purpose and function as contracted. If no acceptance testing is undertaken by you, the product will be deemed accepted when launched or on its first public use. After acceptance, alterations/fixes will be charged as incurred.\\n\\n**Website warranty**\\n\\nWhen not otherwise specified our warranty period covers your website for 30 days from the acceptance date. Any issues in functionality that are brought to our attention during this period will be fixed without charge in a time frame to be negotiated with you. Charges will apply for any fixes outside the warranty period or changes to the website that are outside the scope of the original quotation.\\n\\n**Platform and browser compatibility**\\n\\nUnless otherwise specified, New Word Order will test the following browsers on the version current at the date of our estimate. \\n\\n- Chrome\\n- Edge\\n- Firefox\\n- Safari\\n- Opera\\n\\nNew Word Order is not responsible for work to update websites when new browsers are released after acceptance or if the website does not work on browsers not included in the list provided. Internet Explorer and other deprecated browsers are not tested against and, if required and possible, will incur additional charges\\n\\n**Third-party software**\\n\\nIf third-party software is used in the delivery of your digital product unless otherwise specified the fees for the software are an annual licence fee. You agree to pay ongoing charges to ensure the continued functionality of your product.\\nIf you enter into a maintenance contract with us, on-going software licence fees will be included in the maintenance fees.\\n\\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved, change website layouts, or increase the volume  to be produced – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\nWe understand that circumstances change. We schedule all work into our studios based on delivery requirements. If your delivery requirements change you should inform us immediately.\\n\\nIf you are unable to meet timeframes for providing us information, feedback or content, we may withdraw your job from the studio until you get it to us. If your project has been delayed due to the loss of a scheduling window or the late approval of the estimate or proposal, we will inform you of the revised timeline.\\n\\nIf timelines are not being adhered to on your part and the project is on hold for 90 days or more, we reserve the right to close the project. You will be invoiced for any outstanding costs incurred up to the date of closure. Any overpayments will be refunded. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead. \\n\\nRestarting a project will incur a re-commencement fee which will be invoiced prior to work starting again.\\n\\n##### **Administration and consumables**\\n\\nExpenses and administrative costs are incurred during every project. These may include phone calls, printing, couriers, proofs, materials, and finance and administrative work to make your project run smoothly.\\n\\nYour quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n**When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 50 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you’re an existing client**\\n\\nIf you’re already a client of ours, we reserve the right to invoice you 30 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made. See Late Payment below for fees associated with late payments.\\n\\n**When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of up to 50 per cent of the total cost prior to commencing your project. In this case, the remaining costs will be split into milestone-based payments.\\n\\n**When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n**When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n**When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n**Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements. \\n\\nWe may engage a third party for debt recovery services of any payments which are more than 45 days overdue. Relevant contact details and information about outstanding payments will be provided to them to enable them to liaise directly with you for debt recovery purposes. \\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws and only supply content for which you have full authority to use\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\nWe hold onto current jobs for 6 months. After that time, your files are moved to our archive backup. If you require old files from our archive, a fee will be charged to locate and provide to you.\\n\\n##### **Project management**\\n\\nOur account and project managers make sure your project stays on track. This takes time and considerable effort. Your estimate contains a fee for project/account management that covers the administrative and management hours we expect our agency will expend in delivering your project.\\n\\nThese include project meetings between you and us, scheduling your work in the studios, ensuring projects are delivered on time and on budget, production of audio-visual and print components, and making sure project outcomes are in line with our requirements.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\nSupplying material to us\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – do not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and images in a digital format unless otherwise specified in this estimate or brief. Only supply material that you have the legal and ethical right to use.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. \\n\\nThis warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\\n\\n##### **Intellectual property**\\n\\nAny research data, concepts, diagrams or illustrations remain the property of New Word Order. Any alternate intellectual property rights contained in the design or materials used in the execution of this project, including artwork and computer-generated instructions and information, remain with New Word Order. \\n\\nYou warrant that you hold all necessary intellectual property rights in any document or material (including, but not limited to, plans and drawings), that are supplied to New Word Order for its provision of goods and services and that there is or will be no infringement of any rights or entitlements held by any third party. \\n\\nYou also indemnify and hold harmless New Word Order for any claims made against it arising from New Word Order’s use of any drawings, design or any other document, material or information provided by you, the client. \\n\\nYou warrant that all designs or instructions to New Word Order will not cause New Word Order to infringe any patent, registered design or trademark in the execution of the client orders.\\n\\n##### **Termination**\\n\\nNew Word Order may refuse to enter into this contract or terminate any existing arrangements, without prejudice, if we find our core values are at odds with yours. Our core values put people at the centre of everything we do. We do not condone discrimination of any kind, nor do we condone violations of human rights. \\n\\nWe also may terminate a contract if invoices are unpaid (see Payment terms and pre-payments) or if you become insolvent.\\n\\n##### **Changes to Terms and Conditions**\\n\\nFrom time-to-time we may make changes to these Terms and Conditions. Any changes, unless otherwise notified, will come into effect on your next project with us.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136382,140138,1,'Terms and conditions','2022-05-17 23:19:18','2022-05-17 23:19:18','699d92ca-ed28-4411-be8e-e94791a55ab0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### **About this estimate**\\n\\nOur estimate is valid for a period of 45 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these Terms and Conditions\\n\\nThe estimate has been provided according to your brief to us. Any exclusions noted in the estimate should not be taken as exhaustive and you should assume that unless a service has been explicitly listed in the quote, it is not included in the price. \\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the estimate and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of our estimate includes full acceptance of the conditions and payment terms listed in these terms and conditions. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\nWe use the terms estimate and quote interchangeably and their meaning should be taken as the same: a cost estimate to the value of the work required to achieve your outcomes based on information you have provided us. This estimate may change in response to your project needs and, if it does, a new or additional quote may be required to be approved before work continues.\\n\\n##### **Approval**\\n\\nWe use Docusign for some estimates or, for smaller jobs, require an authorisation signature on a copy of the provided estimate. Your account manager will let you know the required authorisation method. No work can be scheduled until we have a duly authorised estimate through Docusign or your signature on an estimate.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the approved estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, images, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\n##### **Checking, approval and signing-off**\\n\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\nOn some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred. Any requested changes are handled through our change control procedure which is:\\n\\n1. Any request for change must be detailed in writing including a description of the required change, the rationale for the change, and the effect the change will have on the project.\\n2. Your account manager will review the proposed change and determine, in consultation with you, if the change is within existing scope or outside the existing project scope. \\n3. If the change is minor and within the scope of the project briefing and/or budget, your account manager will schedule the change to be made at an appropriate time. \\n4. If the change is outside the scope of the existing project briefing and/or budget, your account manager will review the proposed change. \\n5. Your account manager will supply you with a quotation for the requested changes.\\n6. Work on the changes will be scheduled when we receive written  authorisation from you for the work and the associated charges. \\n7. Charges will be invoiced to you after we have implemented the agreed changes. \\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF. Your account manager can help you with this if you are unsure about marking up a PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. Depending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Digital projects**\\n\\nThe following terms are specific to digital projects. \\n\\n**Digital content entry**\\n\\nWhere the estimate pertains to content entry for your digital project, time has been allocated for us to input a set amount of content (as defined by the estimate). Should more time be required, it will be charged at our standard hourly rate. Content cannot be input until the project has been finalised and fully tested by NWO. Your timelines should allow content to be uploaded after completion of development and prior to final testing.\\n\\n**Acceptance and completion**\\n\\nWe will conduct testing throughout the project development; however, you are responsible for confirming the works produced by NWO are as per the brief and fit for the purpose and function as contracted. If no acceptance testing is undertaken by you, the product will be deemed accepted when launched or on its first public use. After acceptance, alterations/fixes will be charged as incurred.\\n\\n**Website warranty**\\n\\nWhen not otherwise specified our warranty period covers your website for 30 days from the acceptance date. Any issues in functionality that are brought to our attention during this period will be fixed without charge in a time frame to be negotiated with you. Charges will apply for any fixes outside the warranty period or changes to the website that are outside the scope of the original quotation.\\n\\n**Platform and browser compatibility**\\n\\nUnless otherwise specified, New Word Order will test the following browsers on the version current at the date of our estimate. \\n\\n- Chrome\\n- Edge\\n- Firefox\\n- Safari\\n- Opera\\n\\nNew Word Order is not responsible for work to update websites when new browsers are released after acceptance or if the website does not work on browsers not included in the list provided. Internet Explorer and other deprecated browsers are not tested against and, if required and possible, will incur additional charges\\n\\n**Third-party software**\\n\\nIf third-party software is used in the delivery of your digital product unless otherwise specified the fees for the software are an annual licence fee. You agree to pay ongoing charges to ensure the continued functionality of your product.\\nIf you enter into a maintenance contract with us, on-going software licence fees will be included in the maintenance fees.\\n\\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved, change website layouts, or increase the volume  to be produced – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\nWe understand that circumstances change. We schedule all work into our studios based on delivery requirements. If your delivery requirements change you should inform us immediately.\\n\\nIf you are unable to meet timeframes for providing us information, feedback or content, we may withdraw your job from the studio until you get it to us. If your project has been delayed due to the loss of a scheduling window or the late approval of the estimate or proposal, we will inform you of the revised timeline.\\n\\nIf timelines are not being adhered to on your part and the project is on hold for 90 days or more, we reserve the right to close the project. You will be invoiced for any outstanding costs incurred up to the date of closure. Any overpayments will be refunded. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead. \\n\\nRestarting a project will incur a re-commencement fee which will be invoiced prior to work starting again.\\n\\n##### **Administration and consumables**\\n\\nExpenses and administrative costs are incurred during every project. These may include phone calls, printing, couriers, proofs, materials, and finance and administrative work to make your project run smoothly.\\n\\nYour quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n**When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 50 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you’re an existing client**\\n\\nIf you’re already a client of ours, we reserve the right to invoice you 30 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made. See Late Payment below for fees associated with late payments.\\n\\n**When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of up to 50 per cent of the total cost prior to commencing your project. In this case, the remaining costs will be split into milestone-based payments.\\n\\n**When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n**When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n**When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n**Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements. \\n\\nWe may engage a third party for debt recovery services of any payments which are more than 45 days overdue. Relevant contact details and information about outstanding payments will be provided to them to enable them to liaise directly with you for debt recovery purposes. \\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws and only supply content for which you have full authority to use\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\nWe hold onto current jobs for 6 months. After that time, your files are moved to our archive backup. If you require old files from our archive, a fee will be charged to locate and provide to you.\\n\\n##### **Project management**\\n\\nOur account and project managers make sure your project stays on track. This takes time and considerable effort. Your estimate contains a fee for project/account management that covers the administrative and management hours we expect our agency will expend in delivering your project.\\n\\nThese include project meetings between you and us, scheduling your work in the studios, ensuring projects are delivered on time and on budget, production of audio-visual and print components, and making sure project outcomes are in line with our requirements.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\nSupplying material to us\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – do not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and images in a digital format unless otherwise specified in this estimate or brief. Only supply material that you have the legal and ethical right to use.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. \\n\\nThis warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\\n\\n##### **Intellectual property**\\n\\nAny research data, concepts, diagrams or illustrations remain the property of New Word Order. Any alternate intellectual property rights contained in the design or materials used in the execution of this project, including artwork and computer-generated instructions and information, remain with New Word Order. \\n\\nYou warrant that you hold all necessary intellectual property rights in any document or material (including, but not limited to, plans and drawings), that are supplied to New Word Order for its provision of goods and services and that there is or will be no infringement of any rights or entitlements held by any third party. \\n\\nYou also indemnify and hold harmless New Word Order for any claims made against it arising from New Word Order’s use of any drawings, design or any other document, material or information provided by you, the client. \\n\\nYou warrant that all designs or instructions to New Word Order will not cause New Word Order to infringe any patent, registered design or trademark in the execution of the client orders.\\n\\n##### **Termination**\\n\\nNew Word Order may refuse to enter into this contract or terminate any existing arrangements, without prejudice, if we find our core values are at odds with yours. Our core values put people at the centre of everything we do. We do not condone discrimination of any kind, nor do we condone violations of human rights. \\n\\nWe also may terminate a contract if invoices are unpaid (see Payment terms and pre-payments) or if you become insolvent.\\n\\n##### **Changes to Terms and Conditions**\\n\\nFrom time-to-time we may make changes to these Terms and Conditions. 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What crippling expectations.\\n\\nThese women defied mathematics. There are only 24 hours in a day and having it all takes at least 36.\\n\\nThey challenged the gender norms of the time and proved that, in fact, you can have it all.\\n\\nBecause of that, I don’t have to be the perfect mum with the perfect kids. I don’t have to be married to the dreamiest spouse. I don’t have to cook like Nigella or clean like Marie Kondo. I don’t have to climb the corporate ladder and smash through glass ceilings.\\n\\nI certainly don’t need to do all of that at the same time.\\n\\nAnd because I’m lucky enough to work for an incredible Gen X woman, I don’t have to work twice as hard to earn the same as my male colleague.\\n\\nInstead, I get to choose my values and the kind of woman I want to be.\\n\\nTo all you Gen X women who bravely went before: thank you. 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The very act of making peace—and making peace, and making peace—is dynamic and potent, shining a light where inequality and injustice rob people of true peace.\\n\\nPeace-making drives me to lean in and bear witness to people’s stories with compassion and empathy.\\n\\nIt compels me to respond with strategies and actions that can create lasting change.\\n\\nIt urges me to have uncomfortable conversations to elicit greater understanding.\\n\\nIt impels me own my blind spots so I can grow in gentleness—and, in turn, create even greater peace.\\n\\nThere’s nothing passive about being a peace-maker, and peace-making never ends.\\n\\nIn fact, as I consider the broken world my children are now entering as young adults, my peace-making is only increasing in volume—as is my understanding that peace is a human right and that, as far as it depends on me, I must give it voice and life.\\n\\nAnd so I do.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OM2HjsMtPT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17108\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Knak12weJl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Bree Leitch: Our voice carries weight, even when it wavers\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"I grew up posting everything on social media, compiling a collage of my perfect life.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Every photo is meticulously chosen out of hundreds taken, every smile critiqued, and every caption drafted and redrafted. Anything less than perfection simply won’t do—I have an audience to please, you see.\\n\\nWomen have fought since the beginning of time to have our voices heard and taken seriously. And now we have an audience, they’re out for blood. It’s the little things—misusing terminology, Facetune gone wrong, dating too many people or not enough—the list goes on. Our audience will fault us for anything in order to discredit us.\\n\\nThe worst part? Often, that audience is me. Sometimes it’s you. It’s all of us women at one point or another, not because we mean to, but because we are trained to. We are taught we must tear other women down in order to lift ourselves up.\\n\\nWhen we let ourselves believe that our own success—or self-security, or popularity, or whatever validation we seek—is dependent on the destruction of other women, we all suffer.\\n\\nWe don’t have to be perfect to be valid. Our voice carries weight, even when it wavers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Hear the equality stories from NWO women','We can all choose to challenge and call out inequality. We can all choose to seek out and celebrate women\'s achievements. Collectively, we can all help create an inclusive world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136403,140159,1,'These are a few of our favourite brands','2022-05-30 01:17:47','2022-05-30 01:17:47','239b73f7-c5de-4f0a-b65a-3eb4e6031625',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4Kng0ZJkmt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Here\'s what they said.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fCc8knIn7z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Andrew\",\"plainText\":\"[**ASICS**](https://www.asics.com/au/en-au/). Since Mum and Dad spoiled me when I was 12, these are the only sports shoes I buy. They last forever and are Australian. Luckily they make specialised hockey shoes as well!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BP6fkJyA6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kimi\",\"plainText\":\"[**Jatz**](https://www.arnotts.com/products/crackers)! The most versatile cracker that suits all and any occasion! You got a dip? Jatz. A soup? Dip a Jatz in. A fancy, artisanal soft cheese? Crack the Jatz out. A simple cheddar cheese? Jatz it. Feeling really hungover and can\'t keep anything down but need to eat something so you can muster the strength to order a burrito on Uber Eats? Jatz it, baby.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Yr3xX8UNUq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Tim\",\"plainText\":\"Super obvious one but [**Apple**](https://www.apple.com/au/). Everything from their product design and UI right through to their bricks and mortar storefront is meant to make you ‘think differently’ as per their brand promise, but at the same time give you a sense of familiarity. I’ve dabbled with more phones and laptops than I care to mention but will always come back to Apple. That said, iTunes sucks!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WePs4cQeU3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Lynn\",\"plainText\":\"I can be impulsive by nature but the one thing I am never impulsive about is my [**Impulse**](https://www.unilever.com.au/brands/beauty-personal-care/impulse/) Merely Musk deodorant. I have used this deodorant since I can remember because it smells good and stops me smelling bad! I never worry about BO when I have my Impulse on!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kFDk9QaMtq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Jo\",\"plainText\":\"[**RM Williams**](https://www.rmwilliams.com.au/). I got my first pair of boots on arrival to \'Straya as I’d heard great things and love a good Chelsea boot. After 17 years, I am only on my third pair, which shows you the quality and craftsmanship that goes into the RM brand.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qjkDIEMMe3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kat\",\"plainText\":\"[**The Iconic**](https://www.theiconic.com.au/). Their customer service/shipping options/returns policy is so user friendly and far outshines any competitors. They make the process of purchasing and returning so easy that I’m happy to throw my money at them. I’m sure they would lose money on the shipping/returns too, but make it back with the volume of sales from happy customers like myself.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nXicTrGS5B\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bruce\",\"plainText\":\"[**The Dirt Company**](https://thedirtcompany.com.au/)\'s laundry detergent. I like the idea that not everything we buy has to \'cost the earth\' and Dirt have not only made a more eco-friendly washing detergent, but you can send their packaging back to them and they will reuse it. Their highly concentrated detergent won\'t harm the environment and the reusable packaging means a whole lot of plastic is not going into landfill or waterways. Another company that shows you can have a successful business while still protecting the planet.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ieCD98S7up\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bec\",\"plainText\":\"I found this tricky as I am a bit of a brand tart, and I have been disappointed by a few brands in the past who have not lived up to my expectation (“Nooo we vehemently don’t and will never test on animals…but we will sell out to the big company who does”) BUT a brand I have stayed loyal to is [**Vegemite**](https://vegemite.com.au/).\\n\\n– I loved it as a kid—I suspect the 50s jingle had more to do with that than the taste. Mum and dad regretted introducing us to that song with our robust young lungs joyfully belting it out over and over again on long car trips.\\n– I loved it as a young adult—that black tar smeared on toast. It was post-party comfort food and it was a cheap meal (with Vitamin B!). It made you feel better, like you could go on.\\n– I loved it as a slightly older adult when living abroad—Vegemite toast was like a hug from home. How happy was I when I realised you could get it everywhere and it still tasted the same, unlike Cadbury chocolate. There\'s that brand disappointment!\\n\\nI don’t know that Vegemite is the healthiest food group or even a brand with the most integrity, but I have an emotional connection to that bold brand of yellow, red and white with its tarry contents. It tastes so good on toast and even gives a stir fry an interesting edge. It’s stayed pretty consistent in a world that has changed so much, and as an Australian living abroad it’s part of your heritage and your identity. What’s even better, the brand has come back home to Australia.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dSCs5J35lI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kerry\",\"plainText\":\"I\'m loyal to the US hair care brand [**DevaCurl**](https://www.devacurl.com/us). It has been the only brand to date that has been able to calm my crazy hair and embrace my God-given curls. Of recent times, DevaCurl have been dragged through the courts as many people have claimed it makes their hair fall out. But I have kept on buying it from the US after 5 years of use and I still have enough hair to go around, so somehow I don\'t think it is a problem for me.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aPLfD479sh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Liam\",\"plainText\":\"I tend to enjoy a little cheating on my normal choices. But one brand I’ve stuck with since my teens is [**Ray-Ban**](https://www.ray-ban.com/australia) sunglasses. I like that their styles never stray too much from the original designs and they don’t follow trends. I’ve been gifted \'luxury fashion\' brand sunglasses before and they are more about getting their fancy name or logo on the product than anything else—the quality is dubious and the style trends come and go. Ray-Ban don’t try to be overly fashionable, they work well and look good. Proud middle-aged man moment for me was after I had bought a new pair of Ray-Bans overseas and in my first week back in Brisbane the cool hipster barista at the coffee shop said to me “Love your sunnies… they’re on point”.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qhin1NvFDx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Ryan\",\"plainText\":\"[**Patagonia**](https://www.patagonia.com.au/). It lasts for ages and they actually fix stuff. I had a pair of hiking pants that got hammered in Nepal and they fixed them for me. They also give 1% of sales back to conservation efforts. Their stuff also just seems to fit me really well.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UgAjx4JylF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Suzanne\",\"plainText\":\"[**Kawai**](https://kawai.com.au/) pianos is mine. I’ve played for 45 years and, no matter where I find a Kawai, the touch and the sound is consistent. The Kawai is smooth and sonorous. Love that it’s been so consistent for so long.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8UXqqjffzF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Scott\",\"plainText\":\"Tim took mine—Apple has been the most consistent brand in my life since we started NWO (and before, too) and crossed over seamlessly into my personal life as well. Their stuff works, lasts, is simple to use and is beautiful to look at, use and hold. But if I have to pick a different one I’d pick [**Nudie Jeans**](https://www.nudiejeans.com/). Like Patagonia they repair for free, they give you money for your old pair and resell it to save waste. And, their jeans just always fit me in a way no other ones ever have.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v0xY9fvU6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kate\",\"plainText\":\"[**IKEA**](https://www.ikea.com/au/en/) is a Swedish wonderland. For me there’s nothing better than a free Saturday afternoon, barrelling down the M1 towards the glorious blue and yellow castle. From beginning to end the experience is flawlessly designed—from the carpark, to the food, to the warehouse, to the satisfaction of sitting on the couch you spent the past hour bolting together. Every aspect of the IKEA brand is designed to hug your mind, body and soul. No brand can wrap you in a cozy $5 throw like IKEA can.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uRfO2vtwj8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Margaret\",\"plainText\":\"[**Haagen Dazs**](https://www.haagen-dazs.com.au/) ice cream. No flavour ever disappoints and that cream base… I had my first HD on Singapore Airlines when I was 17 and I ate four in row. (Tip: ask four different air hostesses.)\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kesJqAugGq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bree\",\"plainText\":\"I regularly drive out of my way to stop at [**7-Eleven**](https://www.7eleven.com.au/) for fuel. I wouldn\'t even consider going anywhere else, and the reason why is so simple: the My 7-Eleven app. The lock-in price feature is a game changer and I get a thrill every time I see the price on the EFTPOS machine and how much lower it is than the price on the pump outside. It almost makes me enjoy buying fuel.\\n\\nThe Krispy Kremes don\'t hurt either.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-K1FhEue9Fp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As you can tell from the kinds of brands they chose, your brand doesn\'t have to be flashy or sexy. It just has to be true to itself and deliver on its promises, consistently and with a bit of personality.\\n\\n\\n*Disclaimer: New Word Order is not sponsored by or partnered with any of the mentioned brands.*\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'These are a few of our favourite brands','I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136404,140160,1,'Break away from the same-same with custom illustration','2022-05-30 01:18:11','2022-05-30 01:18:11','52c5e5ba-8df0-4c44-ab33-16f0172b73dc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tiYExhhMPf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"There’s nothing more special than something made just for you.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You hold it loudly and proudly for all to see—and they notice because there’s nothing else in the world quite like it. And this makes you treasure it that little bit more.\\n\\nThe dream of an illustrator is to have time, budget and ability to craft a bespoke masterpiece for every job that comes across the desk.\\n\\nThat dream doesn’t turn to reality very often. But that doesn’t mean your brand has to revert to using the same old stock illustrations everyone else uses either.\\n\\nThere are so many ways to get over those hurdles when a project doesn’t have time or budget to allow for a custom piece.\\n\\nA lot of the time, stock illustration can be tweaked to give it the edge it needs to stand out from the crowd.\\n\\nChange up the colours, mix up the style and jazz up the faces.\\n\\nSometimes stock forms the base for us to build something fresh. And other times there might already be the perfect stock illustration that tells the right story without much tweaking at all.\\n\\nWhatever the constraints—budget, time, brief—there’s always a way to break free. It just takes some thinking outside of the box.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-amC4hnZM56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"If you’re drowning in a sea of same-same, come chat to us and [we’ll get you out of there in no time](/contact).\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Break away from the same-same with custom illustration','There’s nothing more special than something made just for you.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136406,140162,1,'Why you need a six-month comms strategy for your website','2022-05-30 01:18:23','2022-05-30 01:18:23','87821227-086d-4b91-8df0-74d21d4af918',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AgEbVkr4de\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"YOU KNOW THE FEELING: AN AD PROMISE DRAWS YOU IN, YOU CLICK THROUGH TO THE WEBSITE AND YOU’RE IMPRESSED BECAUSE IT LOOKS SUPER SLICK.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Then you actually read it. And now you’re disappointed because it doesn’t actually say anything other than the surface detail of a business.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QesBwreMAq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"These websites are so common they’ve earned the term ‘brochure’ website. They look great, but that’s it.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-b9aMnjAcJ0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We see it all the time and think it’s such a shame. Why? Because a website can be so. much. more.\\n\\nHow can your website escape the dreaded brochure effect? In short, don’t set and forget.\\n\\nGood websites move, breathe and live—just like your business does.\\n\\nEveryone knows it’s good practice to regularly update your website messaging and functionality. But you need to actually get around to doing it and—more importantly—have a reason for making a change.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3YeCOos4iz\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"So, what’s your strategy?\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-V4Ur8T6jd4\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A website communication and engagement strategy has so many benefits. But the biggest one by far is SEO.\\n\\nBy biggest we don’t mean the most confusing or time-consuming. It simply boils down to content. Fresh content tells Google: This is who I am! This is what I do! See me! Hear me!\\n\\nGoogle’s algorithms are super clever because they serve up the sort of content people want. But it means Google can only give people the content they want if it knows about your business and what you’re offering.\\n\\nOf course, there are some technical aspects to consider. But your best SEO strategy is a long-term communications plan.\\n\\nDo you know what the next six months for your website content looks like? What can you offer your customers other than opening hours and where you’re located?\\n\\nBy developing a digital communications strategy, your website gets updated regularly, which helps Google share your message with the right people at the right time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5XBczMM2nF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Potential customers will find you, engage with you and trust you enough to get in touch.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W1NCV9CxoK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You have so many options for interesting content. It could be a thought-leadership piece, event, media release, whitepaper, testimonial—the list can go on.\\n\\nWe have a huge amount of communications tools and angles we can develop to bolster your web presence.\\n\\nGoogle also loves a fast, responsive website. Optimising your website by using the latest version of your content management system will ensure your site is running smoothly and as fast as it can.\\n\\nLikewise, this will make your site more secure and help prevent security breaches (particularly important if you use WordPress).\\n\\nWe also offer long-term website maintenance plans. These include detailed server monitoring and ensuring your CMS and plugins are up-to-date.\\n\\nFor more critical sites, we offer zero downtime code-update deployments.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v9RKLjPOWn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Talk to us about a long-term strategy for your website so it can be more than just another ‘brochure site’.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Why you need a six-month comms strategy for your website','Everyone knows it’s good practice to regularly update your website messaging and functionality. But you need to actually get around to doing it and—more importantly—have a reason for making a change.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136407,140163,1,'Pretty or powerful? And can you have it all?','2022-05-30 01:18:33','2022-05-30 01:18:33','a752363d-2233-4c71-9ed0-665b17247807',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UxDAMYmx0G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Being a commercial creative means someone is hoping, expecting and paying for a result.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"But just because something is creative in its execution doesn’t mean it’s going to be effective in achieving its goal.\\n\\nHere are five pitfalls to avoid when procuring creative services:\\n\\n1. Hiring a single creative, like a designer, to be a whole creative team. Your supplier will end up working in one strength and many weaknesses.\\n2. Procuring from a supplier who can use design software but isn’t a designer. The work will miss the mark despite looking okay.\\n3. Working with a graphic designer who isn’t skilled in the type of design you need (like brand design). You’ll get a pretty logo lacking in brand story and meaning.\\n4. Jumping straight into design without a strategy. You’ll receive design work that’s lovely, even beautiful… but not strategic.\\n5. Failing to define what success looks like. Your supplier’s work will lack purpose. Instead, make sure you have a clear goal that measures the biggest outcome of all: return on investment.\\n\\nSo yes, creative work can be both pretty and powerful. And you can have it all… if you invest in a team of strategically focused creatives.\\n\\nCreative agencies cost more but are teams for a reason. **We\'re much more powerful together than on our own.**\\n\\nJust like a hand of aces versus a single 3.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Pretty or powerful? And can you have it all?','Being a commercial creative means someone is hoping, expecting and paying for a result.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136409,140165,1,'Seven mistakes people make building websites','2022-05-30 01:18:46','2022-05-30 01:18:46','a1b61eb0-6c2b-4900-a083-0f422388564b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-anLTeFZY0U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Now is the moment.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The advertising you’ve done, the marketing budget you’ve spent, the countless planning meetings your team has attended—all that time and money you’ve invested has driven a potential customer to your website.\\n\\nAfter months—maybe years—of effort, your potential customer will make their decision in seconds.\\n\\nThey may love what they see and continue to be interested. Or they may leave, with their memory of you going up in smoke and your investment with it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EfutEvAS20\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"That’s why it’s so important to build an effective website.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZPpIywfo5M\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Framing a website to contain everything you need is challenging. Some websites become too word-heavy, while others lack structure and narrative.\\n\\nGetting your website right from the beginning can save you a lot of pain in the long run.\\n\\nHere are our tips for tackling website mistakes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUHWHfibhh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. Unacknowledged expectations\",\"plainText\":\"What do you expect your website to do for you? You want this investment to count, so be informed, decide what you need and be intentional with your allocated budget.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kEhIZbV4lw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There are only two options—either start with careful planning and consultation and spend a realistic budget, or jump in with assumptions … and experience scope-creep, frustration and the need to pour more money in later. \\n\\nYour time and money (and sanity) are too valuable to waste on option two. So, choose wisely.\\n\\nIt’s also important to understand the purpose of your website. A website for a website’s sake helps no-one. Your business is unique so your website should be, too. \\n\\nMake it crystal clear—state who you are, what you do and what you promise your customers. \\n\\nSet yourself up for success by providing your developer with a clear website purpose, an informed plan and a predetermined budget.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AvlLtsTA5v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"2. A guess is no good\",\"plainText\":\"Analytics, metrics or key performance indicators (KPIs)—they’re all clever ways to study the website user journey.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KbVtpoSNTv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"What do you need your website to achieve? This will depend on what kind of product or service you offer and the kind of experience you want to create for the user. \\n\\nLay out your objectives and match them with KPIs.\\n\\nThere are plenty of ways to get insight into your website. Consider bounce rates, session duration or pages per session metrics. \\n\\nOr you could sharpen your content strategy by watching goal conversion rates of passive to active website users. \\n\\nUnderstanding your metrics and the goals you want to achieve will also help you to understand how your website interacts with its digital ecosystem.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p5FEdYJwJA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"3. It’s not for you\",\"plainText\":\"It might be about you, but the website isn’t for you.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VInDUCQqbf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Optimising your website starts with learning what your users are responding well to. How are they getting to your website? What kind of content are they reading? When do they read it? How long are they staying?\\n\\nBy understanding your metrics you can shape a truly effective website experience for your customers. It’s all in the detail—from content creation to search engine optimisation.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-elwxPOwb2f\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"4. Information overload\",\"plainText\":\"Your website is where your potential customers will go to check your credibility.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-07RQSQ8ts5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Credibility is about trust. One way to build trust is to position yourself and your organisation as experts. However, credibility isn’t just about what you know—it’s about who you are. \\n\\nInclude stories and testimonials about you and your organisation to avoid information overload. \\n\\nThen, potential customers will leave your website satisfied that you can be trusted ... and they\'re one step closer to doing business with you.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4aZLU4d7lj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"5. Losing the user\",\"plainText\":\"Many people complain about feeling lost on websites.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5Up8K6KfhA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The customer journey should be clear. If the information on your website is simple and structured, you can guide visitors on the path you’d like them to take. \\n\\nUse tabs and sub-pages for different categories, and make it logical. For best results, spend time studying user movements and running trials and tests. \\n\\nOver time your predictions will become more accurate as you get to know your audience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-J6N6kO7pK4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"6. Wasted words\",\"plainText\":\"Capture your customers quickly.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gvCeMnMMmI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There are some hallmarks we use when writing web copy. Here are a few of them:\\n\\n- short, effective sentences (say the same information with less)\\n- sub-headings and headings containing keywords\\n- everyday words the average reader can easily understand (plain English)\\n- direct language\\n- consistent, logical structuring of information.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9cFms9o1W6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"7. Don\'t be unfriendly\",\"plainText\":\"How does your website display on mobile?\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WNBSOqBQRA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The majority of the time, someone will be visiting your website on their phone (68.1% in 2020 to be exact). That means when it comes to your website design, it\'s not enough that your website simply works on mobile. It needs to be designed with mobile in mind **first**.\\n\\nIf your website doesn\'t look amazing and function seamlessly on mobile, your customers won\'t go looking for their nearest desktop computer...  they\'ll look for another website. \\n\\nWhat kind of service do you give your customers in person? Ensure they experience the same quality on your website, and more importantly, on their phone.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Seven mistakes people make building websites','The advertising you’ve done, the marketing budget you’ve spent, the countless planning meetings your team has attended—all that time and money you’ve invested has driven a potential customer to your website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136410,140166,1,'The building blocks of branding','2022-05-30 01:18:57','2022-05-30 01:18:57','79468b5d-df1a-4188-9cd4-a7290495fb4c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UBcW4IgaI5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Through 20 years of branding experience, we’ve come to understand stakeholder engagement is essential for a brand to have cut-through.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We’ve engaged with our clients’ stakeholders for many years and in many ways—ranging from formal, formative market research through to in-depth focus groups, workshops, community forums, brand satisfaction surveys and phone interviews.\\n\\nNo matter the method, what really counts is that we capture how people relate to your brand. That relationship leads to relevance and then the ultimate goal: resonance.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qaQGFaRj3d\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Relationship\",\"plainText\":\"Every great brand is built on relationship.\\n\\nWhen you form healthy relationships with stakeholders, you open yourself up to a range of opinions. Generally, feedback gets more constructive as the relationship grows healthier.\\n\\nIf you’re the brand manager, it can feel a bit like tough love at first—but it does get easier.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IDzmWzpUSE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Relevance\",\"plainText\":\"So much more than a logo, brands are heavy with meaning for stakeholders. And so if the environment changes but your brand doesn’t, the meaning is lost.\\n\\nA lot of the stakeholder feedback we hear about brands is that they’re outdated or lack appeal. Without relevance, your stakeholders no longer feel the love.\\n\\nConstantly retune yourself to your stakeholders and you’ll keep fulfilling their needs.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8Wdlr8QGTN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Resonance\",\"plainText\":\"Resonance is where understanding meets impact.\\n\\nA brand rich with resonance is the holy grail of marketing and, true to legend, few reach it.\\n\\nThat’s because resonance means your brand is a perfect fit for your stakeholders’ environment, pain points, wants and emotional connection.\\n\\nResonance engenders attention and respect, and turns want to need.\\n\\nAnd when stakeholders can’t live without your brand? Happy days.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EdELli6glE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"The three Rs start here\",\"plainText\":\"Whether you’re looking to name and brand or rename and rebrand, your brand journey starts with understanding your stakeholders.\\n\\nTalk to us about how to take your first steps.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The building blocks of branding','Through 20 years of branding experience, we’ve come to understand stakeholder engagement is essential for a brand to have cut-through.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136412,140168,1,'Want to understand your brand? Ask your stakeholders.','2022-05-30 01:19:07','2022-05-30 01:19:07','a5fd8f9b-34db-4c9d-923c-ddddd7ec5f11',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pb6yRuUQJr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":[],\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BpDlpLY30k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Whether they are inside, outside, removed or closely involved—stakeholders have the insight businesses need for long-term growth and sustainability.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"If they are a stakeholder, they have a connection with you.\\n\\nAnd like any other relationship, they need to know their connection, time and opinions are valued.\\n\\nIt often takes an open mind to find what works for you and the stakeholder.\\n\\nFinding this place of mutual benefit can lead to business growth and longevity.\\n\\nWe’ve broken down our approach to nurturing stakeholder relationships for meaningful engagement.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-023wqZnDwH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Your stakeholder is anyone who can be impacted by your business.\",\"plainText\":\"Once you really understand this, you’ll start to notice the cycle of impact between the stakeholder and your business. And, this is partly why we begin to engage with stakeholders—to understand how different groups are responding, reacting or behaving.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZC7YPx4oyi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"But who are they, really?\",\"plainText\":\"Now, go deeper to really understand the nuances of your stakeholder groups.\\n\\nYour engagement plan should be detailed enough to allow for different levels of accessibility, and demographic and cultural considerations. The better you nuance, the greater the feeling of respect and care you’ll engender.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4fsgssb3iu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"What do I need to achieve here?\",\"plainText\":\"There are varying degrees of impact across the common types of engagement—inform, consult, involve, collaborate and empower. Every impact is a win for you.\\n\\nBy inviting stakeholders to provide advice and guidance, you are showing interest and genuine regard for their opinions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-zK1GdW2Vy7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Let’s talk\",\"plainText\":\"A healthy and productive conversation is two-way. We pursue positive and productive conversations with stakeholders because we need to understand stakeholder perspectives, and we need to hear it from them.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wWO0nagqvx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bye for now\",\"plainText\":\"The conversation will close, but the relationship isn’t over. Stakeholders have given their time, effort and reflections. It’s your turn to respond with accuracy, timeliness and balance.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8YdtZLjoMO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"The truth is, these conversations take patience, a steadfast commitment to values, sometimes sacrifice, and always an open mind.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"At NWO, we care about stakeholder engagement because we regularly witness the impact it has on the health of businesses and organisations.\\n\\nIs it important to you?\\n\\nTalk to us about stakeholder engagement today.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Want to understand your brand? Ask your stakeholders.','Whether they are inside, outside, removed or closely involved—stakeholders have the insight businesses need for long-term growth and sustainability.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136413,140169,1,'Simplifying the complex: Fifteen years of marketing schools','2022-05-30 01:19:18','2022-05-30 01:19:18','7782e375-47bf-46dd-9dfe-3184f8ae52a6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WAYo0QEnCs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"After 20 years of marketing—including 15 years working with schools across Queensland and New South Wales—I am steadfast in my belief that there is no marketing challenge as complex as that faced by schools.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In what other industry would you find thousands of individual stakeholders—students, parents, teachers, alumni and more—all with do-or-die expectations?\\n\\nOr an environment that can, quite honestly, change the trajectory of children’s lives?\\n\\nThen you have the two very distinct markets—internal and external—often with very different needs that need to be met with minimal budgets.\\n\\nThe experience of school changed little for nearly a century but, in the past 20 years, it has evolved in such leaps and bounds that today’s parents struggle to recognise it.\\n\\nPhilosophically, there are few industries I can think of that have such a strong evidence base to guide practice—here I’m thinking of teaching and learning—yet the required outcome is often diametrically opposed to it. \\n\\nIt’s little wonder that I find the business of marketing schools endlessly fascinating.\\n\\nOnly this morning I was in another principal’s office, talking through these very complexities. In our conversation, we touched on what I’ve discovered over the years are three bedrock principles every school needs as their marketing foundation. They’re my way of transforming a little of the complex into the simple.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Esbo1iQq5g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. Work out what makes you unique\",\"plainText\":\"Marketing and enrolments teams live and die by their numbers. \\n\\nIt is endlessly tempting, then, to try to go wide in your appeal so that you create the biggest possible net. \\n\\nIn practice, though, it means no-one knows what you stand for. \\n\\nThe better alternative is to embrace what makes you unique and then market that hard. You’ll end up attracting families that are the right fit for you and work hard as your ambassadors. \\n\\nInternally, there’ll be great cohesion, too, because you’ll attract and retain great educators who get what you’re about and support it in their words and actions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v1FFRTuEFs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"2. Don’t be afraid to look like you’re unique\",\"plainText\":\"If you’re bored one day in your office, try this game. \\n\\nGet ads from three schools, and then block out their hats and uniforms. Can you still tell them apart? \\n\\nIt astounds me that we continue to use sterile, look-alike images—hey, here’s a girl in a lab coat with a test tube as proof that we promote girls in STEM!—that don’t reflect the day-to-day experience of what it is to learn at your school. \\n\\nCelebrate your uniqueness—and set yourself apart from your competitors—by choosing unique visual styles and photography.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cMg5IvARdG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"3. Now stay unique\",\"plainText\":\"Over time, teachers and leaders of schools get to know each other pretty well. \\n\\nPrincipals, in particular, know other schools like bookies know racehorses. The net result in marketing is that your great idea quickly becomes next year’s norm… and after a few years, what was edgy is simply outdated. \\n\\nWise schools invest in a middle ground here. \\n\\nThey start off strong and then review and refresh their brand every year or two. \\n\\nThat way, subtle tweaks don’t destabilise your internal audience but you stay fresh and relevant externally.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3XrIiJiL9w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Want to know more?\",\"plainText\":\"Suzanne advises schools on sustainable marketing strategy that helps them get the most from their internal resources. To chat, phone 07 3334 8340 or email suzanne@newwordorder.com.au.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Simplifying the complex: Fifteen years of marketing schools','After 20 years of marketing—including 15 years working with schools across Queensland and New South Wales—I am steadfast in my belief that there is no marketing challenge as complex as that faced by schools.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136414,140170,1,'The 6 steps of content creation','2022-05-30 01:19:30','2022-05-30 01:19:30','7e0b1a67-6220-4a99-bbf7-75a1996a32b3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-92RCseTSp0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Now you need to add some real value.\\n\\nTime-poor organisations need their content to work across different channels online—including websites, e-newsletters, blogs and across social media. One way to add value to your existing, more sales-focused content is through content curation. Content curation means finding useful content online, curating it for your audience and re-telling it in your voice and with your advice.\\n\\n##### **Here’s how to optimise, write and curate content for your target audience.**\\n\\n###### **Defining your goals**\\n\\nEvery good plan starts with defining what it’s trying to achieve. How do you want your content to define your business? What are you offering your target market? Do you want to be a thought leader in your particular area?\\n\\nContent curation is about meeting your customers where they are and offering them something they’re not getting elsewhere. It’s about finding, gathering and sharing information of value with them; positioning your business and brand as an authority both with original content—your sales offering and business learnings—and information you’ve found and shared online. Participating in conversations that are happening about your field leads to more engagement with your target market, the ultimate goal being to give your brand a voice of value that will see your audience come back again and again for your offering.\\n\\n###### **Getting started**\\n\\nIt’s important to remember that well-executed content curation isn’t about regurgitating content that was already published. Instead, it’s your business’ personal re-telling of a story. As Susan Gunelius wrote for Forbes, the human element of content curation is what makes curated content compelling.\\n\\nTherefore, when offering your audience valuable content, remember to tell your story. What are you saying that’s different? What do you know that others might not? Involve your whole team—not just marketing and sales—and that story will evolve to give your business a truly useful and unique voice.\\n\\n###### **Finding content**\\n\\nHere’s where you get amongst it!\\n\\nWant to know where your target market is looking for information online? Go exploring! Ask them! Discover for yourself where the good stories are being shared. Find out what topics matter to your goals and audience, and go after them.\\n\\nIntegrating content curation into your broader marketing strategy is the way to go here—it legitimises the exercise and gets your team thinking about the value of your brand and how they can add to it. The best place to start is probably your social media accounts. Valuable content is being shared every day on platforms like Facebook, Twitter and LinkedIn. There are also Google alerts and news aggregate sites that can be set up with your special business needs in mind.\\n\\n###### **Be authentic to find your voice**\\n\\nThere is nothing like the instant world of social media to add value and timeliness to your content. Social media has changed the term ‘sharing’ forever, and the opportunities for your brand are endless. It’s important to add your own value to social content—as Mark Lerner says, if you just \'retweet\', or share an article without including your own voice in the post, you’ll fail to distinguish yourself from everyone else who shared that content.\\n\\nHow do you find your voice? Authentically, of course! Offer your opinion and add your advice in areas where you are confident. Try to be friendly and informative, and adopt an approachable tone. Not so confident? Ask questions! Get your community talking and they’ll come back to you.\\n\\n###### **Context and thought leadership**\\n\\nGood content curation provides your audience with context and convenience—that means filtering and explaining what you find online, and rewording it in your voice so it’s useful to them. You don’t always need to be selling, but you do always need to be mindful of your brand and of offering real value. Knowing who your market is and writing in your ‘voice’ allows you to, as J-P De Clerck says, inform, educate, entertain and engage target audiences.\\n\\n###### **Where to share**\\n\\nThere are many ways to share curated content, but the best way is in a mix of your existing ‘sales’ content. E-newletters and blogs offer an opportunity to share curated and original content, and social media is the most instant way to add your voice to a new idea, and also probably the first place your audience will find you. They’ll also find your website, so don’t forget about the curated content opportunities there. Always remember that you should be providing useful information, not just repeating content or working on the hard sell.\\n\\nContent curation is convenient, but it’s also an important opportunity to add value, develop a business voice and grow an online community. What do you think about content curation? Has it worked for you? Got any tips? Let us know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The 6 steps of content creation','You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136415,140171,1,'B2B is dead','2022-05-30 01:19:40','2022-05-30 01:19:40','28da5695-f2fb-4a93-997a-01fe3edf29cf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-luIsqIjBj1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"As deaths go, it was a quiet one. Few people knew of its demise.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"But there it lay still: the artificial divide between B2B and B2C marketing, gone forever.\\n\\nWhy bother lamenting the dead? Dare I say, it’s good riddance to a dodgy invention.\\n\\nThe idea that marketing business-to-business took entirely different skills and strategies to talking to consumers has its roots back in the early Noughties. The notion, which most marketers sadly still hold, was that because the volume of B2B transactions is so much higher than B2C—if you count every transaction required along a manufacturing supply chain, for example—then B2B branding requirements were stronger, too.\\n\\nConversely, the B2C belief held that the consumers of the world needed entirely different marketing strategies to convince them to open their wallets.\\n\\nTrue, where they differ most is in the justification of purchases. In B2C land, I need to convince myself why I should buy yet another pair of red shoes. (It’s a short discussion.) In B2B, I might be lobbying the board to invest in an expensive new CRM system.\\n\\nBut the truth is both groups share more similarities than differences.\\n\\nYour customers—be they businesses, consumers or both—have similar emotional and logical requirements that must be met. The relationship lifecycle between a purchaser and a brand exists with businesses and consumers alike. Both groups also frequent the same social media spheres, are Google-happy and web-savvy, and require strong brand confidence in order to purchase.\\n\\nThe illusion that you’re selling to a company in B2B should be seen for what it is. In retail or in business marketing, you’re selling to individuals. And each wants to feel that you get them.\\n\\n##### **Long live H2H.**\\n\\nWhich is where yet another acronym is starting to make a play: H2H, or human-to-human marketing.\\n\\nIt espouses the belief that we all, business and retail customers alike, are looking for connection, inclusion and to be understood. If you take that as your starting point—and not your burning need to produce another brochure—then the marketing toolbox available to your business automatically grows.\\n\\nIt means the vast strategies already out there, like relationship marketing and continuous touchpoints, become as relevant to a retail customer as to the business that buys your widgets. And the traditional B2C tools like social media become far more relevant B2B because they help build connections better than a sterile product flyer.\\n\\n##### **Let’s make H2H practical.**\\n\\n**1. Open your horizons**\\n\\nSwitching your mindset to focusing on the individual, human needs of your market means you can open your marketing to all sorts of potential tools. Just because you run a hair salon doesn’t mean you can’t start sending out a monthly email newsletter—if your customers are the kind of people that like to know more about you. And just because you’re an accountant doesn’t mean you can’t lead an industry group on LinkedIn or advertise on Facebook—if that’s where you’ll find the types of sales you want. Think about your customers, and let their needs lead you.\\n\\n**2. Make your customers feel**\\n\\nSales overwhelmingly come from relationships in my business, so meeting my clients’ emotional needs is a no-brainer. If my clients are happy, they’ll stay.\\n\\nBut even if your sales rely heavily on good old-fashioned foot traffic, it’s relationships that will lure them and keep them. So, in every tool you use to get to market, make sure you get the emotional kicker in. Empathise and prove you understand their needs.\\n\\n**3. Ask your employees what they think**\\n\\nIt’s one thing to make marketing decisions from an ivory tower. Chances are it’s your staff who really know how your clients think, or how your customers behave. So get their ideas and integrate it into your marketing. Let them drive your innovation.\\n\\n**4. Finally, listen to your customers**\\n\\nThere is marketing gold in every intentional conversation you have with a customer. Ask the ‘why’ that follows the tough questions: Do you feel safe with my business? Do you like dealing with us? Would you refer us to your friends? The answers will revolutionise how you think about marketing to your customers.\\n\\n---\\n\\n*Written for the February 2014 issue of Inform, the monthly magazine of the Chamber of Commerce and Industry in Queensland.*\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'B2B is dead','As deaths go, it was a quiet one. Few people knew of its demise.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136416,140172,1,'8 important marketing questions for every business','2022-05-30 01:19:53','2022-05-30 01:19:53','8614c0b9-6896-47c2-b148-ae3f5c26d441',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VzKHBkk2Ca\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Marketing communications in business is all about attracting and retaining customers. We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications—because they know customers are fickle, and competitors are waiting to pounce on any weakness.\\n\\nThe same philosophy of tight strategy and execution should drive your business. Effective marketing communications must be an essential part of your core business strategy to ensure you’re pushing the same, consistent message through every aspect of your organisation.\\n\\nBut it’s not always so easy to go it alone. If you’re in a small business and know you need to step up, here’s a handy checklist of the marketing questions you need to answer to keep your customers in tune with you—and your competitors at bay.\\n\\n##### **Who are my existing customers?**\\n\\nThe best way to sell to your customers is to first understand who they are, why they buy from you, and what value they expect from you. And the best way to learn this? Listen to them. Marketing communication begins with good customer relationships, which are almost like your own form of market research.\\n\\nWhen you talk to your customers, you’ll learn things like your customers’ age, income, education, how often they buy from you, what their buying triggers are and how they’re influenced. This is a valuable step in honing your marketing message, so don’t be tempted to think you already know the information if you’ve been in business for a while. Every customer conversation will add another layer to your understanding.\\n\\n##### **Who are my potential customers?**\\n\\nIt’s just as critical to have a very clear understanding of your desired target market and new customers. Get as detailed as you possibly can. The more specific you are, the better you can develop messages for them.\\n\\n##### **Who are my competitors?**\\n\\nUnderstanding who competes for your customers—and what they’re offering—is vital. Get very familiar with every aspect of your competitors’ businesses—including their reputation, prices and marketing material. This knowledge will help you position your marketing communication relative to how your customers are already being targeted and differentiate yourself in the market.\\n\\n##### **What am I trying to achieve?**\\n\\nUnderstanding why you’re communicating with your customers is essential. Are you purely after quick wins? Or preparing the ground for a new product or stronger relationships? The rationale and potential value for any marketing effort should determine how much money you need to spend, and where it’s best spent.\\n\\n##### **What am I trying to say?**\\n\\nThis is where everything comes together. You must now develop clear, key messages that talk up your product or service, meet the expectations and needs of your new and existing customers, and differentiate yourself from your competition.\\n\\nMake sure you have no more than five key messages—in fact, the fewer the better—and make them specific and meaningful. That’s how you stand out in the crowded market. Ensure your customers are aware of your business and its products or services, and why they should care (e.g. What’s in it for them? And what are the true benefits?). These benefits should be factual and real. It’s important not to overload customers with information, but rather to be clear and articulate.\\n\\nAll of your marketing communications should include a strong call to action: What is it that you want customers to do once they’ve interacted with you? Leave them in no doubt and make it easy for them.\\n\\n##### **What’s the right channel?**\\n\\nThere’s no doubt that it’s a busy marketplace when it comes to finding the perfect place to share your marketing messages. The challenge here is in focusing and narrowing your communication—and finding the right time and place to connect with your customers.\\n\\nMany marketers are now jumping on social media networks, but that might not be where your customers can be found. It’s important that you understand how and when they want to hear from you, and use that information to foster a true customer relationship.\\n\\n##### **Is my strategy integrated?**\\n\\nCommunicating in an integrated way across all channels (such as website, emails and brochures) means your brand will become better known and understood. Integration means that every time your customers hear from you, they get the same feel for who you are. By creating consistent, strong marketing communications, your customers will identify and remember you into the future.\\n\\n##### **Finally: Am I communicating with genuine creativity?**\\n\\nCreativity isn’t about paying your local print shop to pull together a flyer with your logo on it, or using a WordPress template to build your long-overdue website. They might be tactics that you use, but they’re not what creativity is really about.\\n\\nTrue creative thinking pulls together everything you know about your business, your goals and your customers into a single, cohesive package that cuts through, connects and resonates. Creativity distills everything down to the right words, images and design so that your marketing collateral has the right impact. No business can afford to skimp on this stage because getting creativity right means you’ll get the results you’re really after: maximum return on your marketing investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'8 important marketing questions for every business','Marketing communications in business is all about attracting and retaining customers. We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications—because they know customers are fickle, and competitors are waiting to pounce on any weakness.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136417,140173,1,'What the artist breaks','2022-05-30 01:20:04','2022-05-30 01:20:04','c60cf789-425e-4ec0-b0e7-b06689ce51b5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QjbPRQcxAH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Bill Bernbach was the founding creative director of legendary Manhattan ad agency Doyle Dane Bernbach (DDB). He came out with quotes like:\\n\\n“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art”, and\\n\\n“Word of mouth is the best medium of all”, and\\n\\n“Rules are what the artist breaks; the memorable never emerged from a formula.”\\n\\nThat’s really provocative stuff that makes you nod your head at the truth and simple power of his thinking—and imagine how inspiring but uncompromising a boss he would have been. What an exhilarating time to be writing.\\n\\nBernbach not only had a way with a turn of phrase, but he also really set up the structure of creative teams for marketing and advertising, and was, of course, part of the inspiration for Mad Men. But mostly, he was a writer. And what a writer he was. His firm revolutionised advertising copy and laid out the early foundations for brand storytelling through engaging narrative and brand persona development. We can, and have, all learned from these guys.\\n\\nIn the 1960s, DDB took on Volkswagen as a client and began creating a series of print ads that referred to the VW as a “lemon” and encouraged consumers to “think small”. The copy, by the incomparable Julian Koenig, starts out saying “This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished, and must be replaced.” Not exactly sales speak.\\n\\n##### **It was funny. It was clever. And it was ground-breaking.**\\n\\nFor the rest of the decade, VW kept their unconventional campaign rolling. DDB’s strategy of turning seeming faults into benefits was a huge hit. One ad didn\'t even include a picture of the little lemon: “No point in showing you the 1962 Volkswagen. It still looks the same.”\\n\\nMuch has been written about the ads, and you can take a look at a bunch of them here if you like. It was ranked the best advertising campaign of the twentieth century by Ad Age, and it deserves the title. This sort of brand bravery is rare and may be a little of its time, too. The truth is that the power is all right there, in the copy, which exists to inspire us. Last words to Mr Bernbach himself:\\n\\nYou can say the right thing about a product and nobody will listen. You\'ve got to say it in such a way that people will feel it in their gut. Because if they don\'t feel it, nothing will happen.\\n\\nWhat is your brand really saying?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What the artist breaks','It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136418,140174,1,'Righting writing','2022-05-30 01:20:14','2022-05-30 01:20:14','5fbf8cc5-ac51-4674-b87b-01faa142f553',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WiIX62eIQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Uni was when I found my purpose in life. A passionate lecture on the very first day was my ‘eureka!’ moment that then propelled me through a double major in communications, 10 years in a newsroom and countless more in corporate writing.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"But it all could have come tumbling down in the stern and unyielding face of just one lecturer: Ros Petelin.\\n\\nLike most kids who gravitated toward the arts in school, I’d been feted as a bit of a writer. I wrote installments of unreasonably sappy romance novels late at night and distributed copies to peers on the train the next morning. I won an academic scholarship for my writing (although nearly lost it many times for my maths).\\n\\nIt was left to Ros—now an associate professor in the School of English, Media Studies and Art History at UQ, and a well-respected writer in business communication—to tear my self-made kingdom down, word by word, until I could rebuild it on more solid foundations.\\n\\nHere’s what I now know to be true about writing effective business words.\\n\\nThanks, Ros. I hope you’re grading more kindly these days.\\n\\n##### **Trick #1: Talk like your audience**\\n\\nIf you’re writing for your business, forget formal words and don’t allow fear of failure—or grammar—to stop you writing. Instead, a trick I’ve long used in business writing is to hear a typical customer’s voice in my head, and then to write like they talk.\\n\\nLike acting, the craft of writing involves immersing yourself in the character. In this case, the character is your customer—and by sounding like them, you’re more likely to draw them in.\\n\\n##### **Trick #2: WIRMI**\\n\\nI have Ros and her fondness for US author Linda Flowers to thank for WIRMI. The acronym ‘What I Really Mean Is’ is extraordinarily helpful in bringing clarity to business writing, and it’s a tool I still use daily.\\n\\nYou can use WIRMI as a catchphrase at any point of your writing—when you’re trying to work out exactly what you want to say, and when you’ve written something and you need to ensure it says what you want, clearly and well.\\n\\nIf you’re not comfortable with writing—and plenty of people would rather line up for a root canal than write an essay—this is a great way to check you’re on track.\\n\\n##### **Trick #3: So nice you read it thrice**\\n\\nFinally, if you’re satisfied that what you’ve written is the best you can do, read it through once more—and then put it down.\\n\\nAfter a few hours—or a few days, if you have the time—pick it up and critically read it again. Make a few adjustments. Delete a few words. Then hide it again.\\n\\nOn the third go, after another break, pretend you’re the customer and read it aloud to yourself as though you’re seeing it for the first time. If you have no more changes to make to it, it’s good to go. But chances are, you’ll think of a few.\\n\\nWhy at least three reads? Professional writers and editors know better than anyone that great writing comes from multiple drafts, not a single session of inspiration. Taking a break in between drafts—although hard to do in a busy work day—can be the key to achieving great results.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Righting writing','Uni was when I found my purpose in life. A passionate lecture on the very first day was my ‘eureka!’ moment that then propelled me through a double major in communications, 10 years in a newsroom and countless more in corporate writing.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136420,140176,1,'Chevron','2022-05-30 01:20:27','2022-05-30 01:20:27','0ec1cadf-4443-4086-bd40-53d17a733504',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign',NULL,NULL,'Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.\nIn 2021, we were appointed as Chevron\'s go-to Australian agency as they reignited their Australian operations. We\'re helping them reach their business goals, relaunch their Puma retail network under the Caltex brand, and grow their market share in the lubricants B2B market.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gvKwuoJR7j\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547129?h=68b08b3b6f&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3oZ1cTUSaN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A complicated restructuring and rebranding exercise took place as a result of the expiration of licencing agreements.\\nChevron Australia appointed New Word Order to help facilitate the process and undertake important marketing work, including taking carriage of promotions of the Australian lubricants division.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pROQ78QKp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547500?h=2819aba5f3&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Z59xrAwLVU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We conducted a competitor analysis to assess competitor brand messaging and positioning, interviews with key Chevron distributors in the B2B market and one-on-one interviews with the general customers.\\nOur insights indicated a need for authentic, ‘real life’ marketing collateral with which the audience can connect. We also gleaned that the messaging needed to be kept simple.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-f5LPArKwgF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689548339?h=5797d76cc7&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EP9dMqkL3k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We made the creative decision to let the products take a backseat and instead shine a light on the customers’ businesses and their distributor relationships.\\nWe supplemented our inhouse production team with award-winning documentary cinematographer Mark Broadbent and the editing finesse of Anasiou Canaris to give the videos a warm and, at times, heartfelt tone. The customers in question are mostly generations-old businesses with a story to tell. So we told some stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gLOsbQtiKq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/689547741?h=7529fef734&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ahQwPi3ZPn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The end result was 20 video variations across five content pillars in a style you wouldn’t necessarily associate with marketing around fuel and lubricant products—something a little surprising, something that stands out from the crowd.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5dbIBMfjBJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“Our customers are the centre of everything we do, so we’re really proud to have created something that’s authentic to their experiences—their relationships with the distributors, their family values and the inter-generational ties in each of their businesses.\",\"plainText\":\"“We challenged New Word Order with a complex brief of showcasing the product, telling a compelling story about the customer and distributor relationship, and delivering the message that the products customers know and love are back for good. <br> \\n“New Word Order perfectly captured all of those elements in a cohesive video series that authentically connects with the audience.” <br> \\n\\n** — Cris Gillespie, Head of Marketing at Chevron **\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Caltex B2B video campaign','Chevron is a brand name known and recognised around the world, along with its community retail brand of Caltex.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136422,140178,1,'New Word Order','2022-05-30 01:20:35','2022-05-30 01:20:35','9acdaf97-4ef2-4534-8928-c2ae1c2817dd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'We\'ve stepped up',NULL,NULL,'We\'re big believers in making our outsides match our insides.\n\nOur clients always hear us telling them that this is the essence of brand integrity (because it is). And like all people who are striving to go from good to great, we\'ve stepped up.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-14yyQfdrAP\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"94210\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ajkeoG129p\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our new brand\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As part of our regular brand review process, we decided our old identity didn\'t have the strength of character our current brand embodies. A lot has changed in the past few years: our market shifted, and we shifted with it.\\n\\n**We used our proven brand methodology on ourselves.**\\n\\nOur unique methodology is about knowing our context, opinions, pain points and applying insights. Adding to this our business strategy—to which our brand strategy must align—and we\'re dressed and messaged for success.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Brand audit\",\"text\":\"We laid out where our brand is currently and the story that led us here.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Stakeholder consultation\",\"text\":\"We spoke to our stakeholders to understand how they view and interact with our brand, and their perspective on what needed to change.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Brand comparison analysis\",\"text\":\"We learned where our business sits among others in Brisbane, around Australia and the world.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"Brand story\",\"text\":\"We documented  the story of our brand as a central narrative so anyone within or connected to our business could access one source of truth.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"Visual brand development\",\"text\":\"We created a new logo and other branding elements that tell our story in multiple layers.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"Brand voice and messaging\",\"text\":\"We defined and documented our new way of writing, speaking and the key messages we want to communicate.\"}}}}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There is power in gathering insights, applying a proven methodology of insights development and planning a strategic way forward. \\n\\nOur brand informs and impacts every aspect of New Word Order, and gives us a clear direction that challenges the usual way of doing things and ensures anyone who comes into contact with our business knows what we offer and how we will solve their problems.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bEj6Q5npVj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"94211\",\"94209\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QGxZjexaIq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-black\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This process is what we do for our clients every day, what we do for ourselves, and we\'d like to do this for you, too. Start the conversation with us and discover how a fresh brand will breathe new life into your business.\",\"textSize\":\"text-xl\",\"textColour\":\"text-white\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Talk to us\",\"buttonImage\":[],\"internalLink\":[\"21297\"],\"externalLink\":null,\"buttonStyle\":\"outline\",\"buttonColour\":\"white\"}}},\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-diijVzsy4h\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Type\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our new typeface is bolder, stronger, and positively dripping with character. Check out the Ns, Ws and Rs in our font—Neue Machina.\\n\\nThe monospace and geometric type features with deep ink traps in the heavier weights.\\n\\nWe love it because of its versatility: clean and minimalist in the lighter weights, but the heavier weights are bold in more ways than one. \\n\\n- Deep ink traps in heavier weights\\n- Overshot terminals\\n- Rounded corners\\n- Monospace-like features\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4bQVkM05o8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"94212\",\"94215\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MLS2xXnQoC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Words\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We\'re also intent on re-establishing our roots in the power of the written word. A subtle way we\'re doing this is using words over icons. As an example, see how we used the word \'menu\' instead of a hamburger.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gbJaMB0pnh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"94214\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-K3KNRmvlzY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Colours\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our brand colours are mostly black and white with pops of red, green and blue. The colours are the basics in the digital environment (RGB). This is our primary palette—we bring strategy and creativity to form something entirely new and entirely what our clients need to solve their problems and unlock their potential.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-btBIAfxeyp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"94216\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VDhaVH930A\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Experiences\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The main reason we\'re keeping our brand so pared back is because we want our creative portfolio to sing. Are you loving the immersive full-screen hover state feature as much as we are? We wanted our brand to allow for such experiences as this.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BRfSdhrk5C\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"94221\",\"94220\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Our new brand','Our clients always hear us telling them that this is the essence of brand integrity (because it is). And like all people who are striving to go from good to great, we\'ve stepped up.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136424,140180,1,'Aseeos','2022-05-30 01:21:54','2022-05-30 01:21:54','17a67b50-4297-40d1-b979-2a6ebb8e20ae',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Delivering for disruptors',NULL,NULL,'Aseeos rebranded to transform its 10-year-old installation business into an industry-disrupting model that solves age-old industry problems of supply, quality and budget overruns. We worked closely with the team to take its core brand elements and develop a full range of collateral, including signage, brochures and catalogues, video, marketing, events and website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bmUfyXmDcz\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47997\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fyTxfCvyJr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47773\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WYeceTl1wB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/194746924?h=02b6e594f2&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Aseeos - Delivering for disruptors','Aseeos rebranded to transform its 10-year-old installation business into an industry-disrupting model that solves age-old industry problems of supply, quality and budget overruns. We worked closely with the team to take its core brand elements and develop a full range of collateral, including signage, brochures and catalogues, video, marketing, events and website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136425,140181,1,'Department of Transport and Main Roads','2022-05-30 01:22:14','2022-05-30 01:22:14','664756fb-1cba-49b7-9a5c-690e3bfa5417',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'How Queensland Travels',NULL,NULL,'The Department of Transport and Main Roads has measured how, where and why Queenslanders travel since 1976. How Queensland Travels was the first time all of this research had been revealed together.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xiMuwH0qUn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47768\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UGKKHcWkDX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"We crafted a visual metaphor for this important story by enlarging infographic iconography, making it 3D and placing it into real world situations.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ykadeGb8YM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/145833141?h=da493c8de8&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wXJAJa8GTY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":null,\"plainText\":\"The result is a metaphor for the role of data in the real world, especially as it relates to transport.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQiJ46BCqv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47767\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IXjmqTVmWl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":null,\"plainText\":\"Our deliverables included an interactive PDF—written, edited and designed by our team—and the beautiful 3D animated video showing the 3D icons moving in the real world.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Department of Transport and Main Roads - How Queensland Travels','The Department of Transport and Main Roads has measured how, where and why Queenslanders travel since 1976. How Queensland Travels was the first time all of this research had been revealed together.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136426,140182,1,'Pivotus','2022-05-30 01:22:34','2022-05-30 01:22:34','6a31a3b4-c018-4c8d-abfa-30b2d297362f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a pivot?',NULL,NULL,'After rapid growth in recent years, My Media Trading Desk (MMTD) hit the pause button and engaged NWO to ask many of their valued clients: What do you really think of MMTD? Their clients’ generous answers both delighted MMTD and offered a mandate to change and grow. Pivotus is their response.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NhnaCQNxpw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47990\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B78dz1rmC2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"But what do your clients really think?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"NWO began the rebranding process by surveying MMTD’s clients. Commonly held by all of their clients was great regard for their honesty, their industry knowledge, and their unbreakable commitment to exceptional customer service.\\n\\nClients also said they wanted to get deeper insights, beyond the fast and accurate data and delivery MMTD were already known for.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AlIqZXoFkr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47763\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ulVnymquUW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Why Pivotus?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"MMTD needed a new brand to drive their reputation for quality data, strategic advice and superior customer experiences.\\n\\nThe brand needed to convey a clear promise: we’ll rapidly measure and pivot to maximise your media spend returns.\\n\\nTo pivot is to turn on a point—and there’s no better metaphor for how they pivot digital media to get the best possible results for their clients.\\n\\nPivotus is also a call to action: Pivot your brand with their team—because they are nimble, fast and focused in a rapidly changing market.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MJZcxjyvrL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47761\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-w74pYr8Ehf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Founder and CEO Michael Petersen said the new brand better reflects market expectations of their firm and his team’s commitment to a superior customer experience.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VLVB6hcgiC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47992\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GXT7RzNKoY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47764\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Pivotus - What\'s a pivot?','After rapid growth in recent years, My Media Trading Desk (MMTD) hit the pause button and engaged NWO to ask many of their valued clients: What do you really think of MMTD? Their clients’ generous answers both delighted MMTD and offered a mandate to change and grow. Pivotus is their response.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136427,140183,1,'Pivotus','2022-05-30 01:22:36','2022-05-30 01:22:37','5a899bf7-ed4f-443f-9fab-486b80020af1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a pivot?',NULL,NULL,'After rapid growth in recent years, My Media Trading Desk (MMTD) hit the pause button and engaged NWO to ask many of their valued clients: What do you really think of MMTD? Their clients’ generous answers both delighted MMTD and offered a mandate to change and grow. Pivotus is their response.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NhnaCQNxpw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47990\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B78dz1rmC2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"But what do your clients really think?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"NWO began the rebranding process by surveying MMTD’s clients. Commonly held by all of their clients was great regard for their honesty, their industry knowledge, and their unbreakable commitment to exceptional customer service.\\n\\nClients also said they wanted to get deeper insights, beyond the fast and accurate data and delivery MMTD were already known for.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AlIqZXoFkr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47763\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ulVnymquUW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Why Pivotus?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"MMTD needed a new brand to drive their reputation for quality data, strategic advice and superior customer experiences.\\n\\nThe brand needed to convey a clear promise: we’ll rapidly measure and pivot to maximise your media spend returns.\\n\\nTo pivot is to turn on a point—and there’s no better metaphor for how they pivot digital media to get the best possible results for their clients.\\n\\nPivotus is also a call to action: Pivot your brand with their team—because they are nimble, fast and focused in a rapidly changing market.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MJZcxjyvrL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47761\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-w74pYr8Ehf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Founder and CEO Michael Petersen said the new brand better reflects market expectations of their firm and his team’s commitment to a superior customer experience.\",\"plainText\":null,\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VLVB6hcgiC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47992\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GXT7RzNKoY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47764\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Pivotus - What\'s a pivot?','After rapid growth in recent years, My Media Trading Desk (MMTD) hit the pause button and engaged NWO to ask many of their valued clients: What do you really think of MMTD? Their clients’ generous answers both delighted MMTD and offered a mandate to change and grow. Pivotus is their response.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136428,140184,1,'Department of Housing and Public Works','2022-05-30 01:22:52','2022-05-30 01:22:52','5c3b6293-c1c2-4453-948a-852a0a7e8155',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Have your say in a better renting future',NULL,NULL,'With a range of renting reforms not yet law, we created a campaign to drive renters to a survey where they could have their say.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NnAYpM8RPK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47660\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2V7rQTXdap\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"More Queenslanders are renting than ever before.\\n\\nSo the Department of Housing and Public Works wanted to have open and honest conversations with renters, property owners and managers about what matters and what needs to change.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BQeIecGM9t\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47661\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-mjELLOS8zt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The messaging was compelling and obvious to convince the target groups there was value in them participating in the survey. To motivate the audiences, we tapped into key renting issues but kept a warm and positive sentiment.\\n\\nWe developed display ads, videos and static posts to build awareness and capture interest.\\n\\nPlus, we used long-form Facebook posts to convert target group interest and inform them on the details.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CDacbY6rtS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47662\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W1OXhvU4i4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign had a total of 24 posts across two weeks, reaching 1.37 million individual Facebook users, with more than 42,000 engagements.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VN9WYyb9Pi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47663\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Department of Housing and Public Works - Have your say in a better renting future','With a range of renting reforms not yet law, we created a campaign to drive renters to a survey where they could have their say.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136429,140185,1,'Brisbane South PHN','2022-05-30 01:23:12','2022-05-30 01:23:12','be441c91-e853-4d36-a1dc-71b5b1ec31a4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Aged Care Navigator',NULL,NULL,'We helped Brisbane South PHN to encourage older people to sign up to My Aged Care, so affordable, practical support is ready for them when they need it.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oNzYQDCB0J\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47749\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JuROxoLizt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Authentic community engagement\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We ran focus groups with people within the target market—in Redlands and Logan—and learned their perceptions of aged care, the challenges with navigating services and levels of participation in My Aged Care.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gGzYlN4TtN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47750\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VOx7qvXe9V\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We developed a campaign strategy and creative to encourage people in the target groups to attend an information session.\\n\\nA key element to our campaign strategy was targeting the \'influencer\' group: children who often help their elderly parents to find the right support and make decisions. Influencers spend a lot of time using digital media, particularly Facebook, so this formed a large part of the campaign collateral we developed.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VEF0Vw8lC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47751\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VfrmLMDvpV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47752\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136431,140187,1,'Brisbane South PHN','2022-05-30 01:24:10','2022-05-30 01:24:10','a71d5c9c-186b-49dd-825f-12d82f92f342',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Aged Care Navigator',NULL,NULL,'We helped Brisbane South PHN to encourage older people to sign up to My Aged Care, so affordable, practical support is ready for them when they need it.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oNzYQDCB0J\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47749\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JuROxoLizt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Authentic community engagement\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We ran focus groups with people within the target market—in Redlands and Logan—and learned their perceptions of aged care, the challenges with navigating services and levels of participation in My Aged Care.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gGzYlN4TtN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47750\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VOx7qvXe9V\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We developed a campaign strategy and creative to encourage people in the target groups to attend an information session.\\n\\nA key element to our campaign strategy was targeting the \'influencer\' group: children who often help their elderly parents to find the right support and make decisions. Influencers spend a lot of time using digital media, particularly Facebook, so this formed a large part of the campaign collateral we developed.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VEF0Vw8lC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47751\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VfrmLMDvpV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47752\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Brisbane South PHN','We helped Brisbane South PHN to encourage older people to sign up to My Aged Care, so affordable, practical support is ready for them when they need it.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136433,140189,1,'Brisbane North PHN website','2022-05-30 01:24:58','2022-05-30 01:24:58','45c2f401-137d-4e46-bc95-52f9e99eff52',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Better access, better health',NULL,NULL,'The PHN’s website is where the ‘better access, better health’ vision comes to life and starts important conversations. This was an opportunity to innovate, collaborate and leverage the PHN\'s work through a powerful digital solution. With a clean design, intuitive user journeys and plain English content, this site is transforming the digital experience for stakeholders within and outside the PHN.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yXpuBl6k0n\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47745\",\"47746\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Brisbane North PHN website','The PHN’s website is where the ‘better access, better health’ vision comes to life and starts important conversations.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136435,140191,1,'Endeavour Foundation','2022-05-30 01:26:47','2022-05-30 01:26:47','2d138969-26f6-4f30-bc80-ae114a5b6abc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Rebranding an icon for a new era',NULL,NULL,'The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story. We stepped in to capture the essence of authentic customer service: to tell Endeavour’s compelling brand story about the people they serve, and the people who serve.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-i7VSDgqc7V\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45336\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XE9ZIQrYn6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Endeavour delivers essential, personalised and compassionate services to people with intellectual disabilities. When the NDIS was introduced, it was the perfect opportunity for Endeavour to show the world what their services mean to the community it serves.\\n\\nThey asked us to take their new logo and develop a complementary campaign and suite of branding tools to support it. Our goal was to capture the heart of Endeavour Foundation through storytelling and unify the foundation’s people and customers under one powerful vision.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5lKlpPU30x\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45338\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jeFwrbtZMK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45339\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JKRNdGpqnc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We based our campaign strategy on one question: what would make my life better? The question explored Endeavour’s objective to create a brand that could represent their customers and generate greater possibilities for their care. Our creative solution was to make Endeavour customers the heroes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uYLiG0E4oM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/265285881\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQfzkp05OB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Endeavour’s new brand video is an expression of their unifying purpose to truly serve and make a meaningful difference in the lives of their customers.\\n\\nThe campaign speaks for and to the extended stakeholder community about the vision, quality and outcomes of Endeavour’s services. It included:\\n<ul>\\n  <li>brand story</li>\\n  <li>full visual brand development from a supplied logo</li>\\n  <li>hero photography</li>\\n  <li>brand book</li>\\n  <li>brand video</li>\\n  <li>employer brand and collateral</li>\\n  <li>launch campaign.</li>\\n</ul>\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QPJ6J6kHcL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45340\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qBnvWlcG0T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Many powerful stories came out of this job, but the most incredible was watching Endeavour customers embrace the opportunity to model for our video and photography crew. Endeavour reported back to us the meaningful moments when their customers saw their photos for the first time.\\n\\nSince the brand and campaign launch in June 2018, Endeavour has boosted their number of leads for their main service areas: accommodation, day services and work placements. With a long-term goal in mind, these results are significantly greater than anticipated, and only a few months since the campaign launch.\\n\\nIn addition, Endeavour reported to us unexpected community engagement at their events—people who have no connection to intellectual disability and have not previously been involved with the foundation. We look forward to following this story and discovering the full impact of our work.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Endeavour Foundation','The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136437,140193,1,'Endeavour Foundation','2022-05-30 01:28:56','2022-05-30 01:28:56','27c39193-d5ee-4c87-9f2c-d29e16a44113',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Rebranding an icon for a new era',NULL,NULL,'The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story. We stepped in to capture the essence of authentic customer service: to tell Endeavour’s compelling brand story about the people they serve, and the people who serve.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-i7VSDgqc7V\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45336\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XE9ZIQrYn6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Endeavour delivers essential, personalised and compassionate services to people with intellectual disabilities. When the NDIS was introduced, it was the perfect opportunity for Endeavour to show the world what their services mean to the community it serves.\\n\\nThey asked us to take their new logo and develop a complementary campaign and suite of branding tools to support it. Our goal was to capture the heart of Endeavour Foundation through storytelling and unify the foundation’s people and customers under one powerful vision.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5lKlpPU30x\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45338\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jeFwrbtZMK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45339\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JKRNdGpqnc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We based our campaign strategy on one question: what would make my life better? The question explored Endeavour’s objective to create a brand that could represent their customers and generate greater possibilities for their care. Our creative solution was to make Endeavour customers the heroes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uYLiG0E4oM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/265285881\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQfzkp05OB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Endeavour’s new brand video is an expression of their unifying purpose to truly serve and make a meaningful difference in the lives of their customers.\\n\\nThe campaign speaks for and to the extended stakeholder community about the vision, quality and outcomes of Endeavour’s services. It included:\\n<ul>\\n  <li>brand story</li>\\n  <li>full visual brand development from a supplied logo</li>\\n  <li>hero photography</li>\\n  <li>brand book</li>\\n  <li>brand video</li>\\n  <li>employer brand and collateral</li>\\n  <li>launch campaign.</li>\\n</ul>\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QPJ6J6kHcL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45340\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qBnvWlcG0T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Many powerful stories came out of this job, but the most incredible was watching Endeavour customers embrace the opportunity to model for our video and photography crew. Endeavour reported back to us the meaningful moments when their customers saw their photos for the first time.\\n\\nSince the brand and campaign launch in June 2018, Endeavour has boosted their number of leads for their main service areas: accommodation, day services and work placements. With a long-term goal in mind, these results are significantly greater than anticipated, and only a few months since the campaign launch.\\n\\nIn addition, Endeavour reported to us unexpected community engagement at their events—people who have no connection to intellectual disability and have not previously been involved with the foundation. We look forward to following this story and discovering the full impact of our work.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Endeavour Foundation','The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136439,140195,1,'West Moreton Anglican College','2022-05-30 01:29:36','2022-05-30 01:29:36','b539e849-96f2-4e4c-a9c6-7a78f4aa1b37',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The school for (real) life campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kSAkN1lDaq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Like schools everywhere, West Moreton Anglican College needed to change its plans to bring parents onto campus to experience the school because of the coronavirus.\\n\\nThis meant the annual open day was cancelled. But a few months later when restrictions eased, the school had a chance to bring parents back.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fxOewiuxW6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45330\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-c4rLGz6SQd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We developed a 16-week plan that timed out the lead up to the modified open day, and follow-up of leads afterwards. It outlined a WestMAC-specific brand campaign that celebrated the WestMAC way and positioned the school as a unique and desirable offering compared to other schools in the catchment area.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GVAyDnsmRc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45329\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-o0LzwcEURr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"At the end of the day, parents just want their kids to be happy, healthy and well.\\n\\nWestMAC is a wonderland for kids complete with an agriculture farm, animals and a garden for digging—because that\'s just what kids like doing. It\'s the school for real life.\\n\\nThis campaign included gorgeous hero photography, strategic messaging and a series of videos where students talk about their WestMAC experience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-66MSHWAoOc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/470822168?h=a0ce3a6b80&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/470822520?h=90034f124f&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KSqaU5wR9Y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign resonated with parents in the catchment, and filled the tour. We continued to run the campaign for the rest of the year, encouraging prospective parents to attend a personal tour.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ip4P0zUBCI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45333\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'West Moreton Anglican College','The school for (real) life campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136441,140197,1,'Endeavour Foundation','2022-05-30 01:30:24','2022-05-30 01:30:24','a6317588-d8c5-427e-8cd1-5b09871b2b7a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Rebranding an icon for a new era',NULL,NULL,'The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story. We stepped in to capture the essence of authentic customer service: to tell Endeavour’s compelling brand story about the people they serve, and the people who serve.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-i7VSDgqc7V\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45336\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XE9ZIQrYn6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Endeavour delivers essential, personalised and compassionate services to people with intellectual disabilities. When the NDIS was introduced, it was the perfect opportunity for Endeavour to show the world what their services mean to the community it serves.\\n\\nThey asked us to take their new logo and develop a complementary campaign and suite of branding tools to support it. Our goal was to capture the heart of Endeavour Foundation through storytelling and unify the foundation’s people and customers under one powerful vision.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5lKlpPU30x\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45338\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jeFwrbtZMK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45339\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JKRNdGpqnc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We based our campaign strategy on one question: what would make my life better? The question explored Endeavour’s objective to create a brand that could represent their customers and generate greater possibilities for their care. Our creative solution was to make Endeavour customers the heroes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uYLiG0E4oM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/265285881\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQfzkp05OB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Endeavour’s new brand video is an expression of their unifying purpose to truly serve and make a meaningful difference in the lives of their customers.\\n\\nThe campaign speaks for and to the extended stakeholder community about the vision, quality and outcomes of Endeavour’s services. It included:\\n<ul>\\n  <li>brand story</li>\\n  <li>full visual brand development from a supplied logo</li>\\n  <li>hero photography</li>\\n  <li>brand book</li>\\n  <li>brand video</li>\\n  <li>employer brand and collateral</li>\\n  <li>launch campaign.</li>\\n</ul>\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QPJ6J6kHcL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45340\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qBnvWlcG0T\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Many powerful stories came out of this job, but the most incredible was watching Endeavour customers embrace the opportunity to model for our video and photography crew. Endeavour reported back to us the meaningful moments when their customers saw their photos for the first time.\\n\\nSince the brand and campaign launch in June 2018, Endeavour has boosted their number of leads for their main service areas: accommodation, day services and work placements. With a long-term goal in mind, these results are significantly greater than anticipated, and only a few months since the campaign launch.\\n\\nIn addition, Endeavour reported to us unexpected community engagement at their events—people who have no connection to intellectual disability and have not previously been involved with the foundation. We look forward to following this story and discovering the full impact of our work.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Endeavour Foundation','The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136443,140199,1,'Heart HQ','2022-05-30 01:31:34','2022-05-30 01:31:34','e554ac78-e210-4ba6-b6ad-85b77e267aa5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'World-class medical with heart',NULL,NULL,'Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client. With Heart HQ, and with the enormous amount of collateral that supports it, we’ve well and truly delivered this.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P3bQXxcsfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44878\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uicOuPt9of\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Sunshine Coast Heart Specialists was growing and changing. \\n\\nIn six years, the cardiology practice had grown to nearly 50 staff with rooms throughout the coast. Their cardiologists represented all of the possible sub-specialties within their profession. Within weeks, they would move to new purpose-built premises at Sippy Downs. They were about to open their own coronary CT clinic to the public and a heart murmur clinic to support GPs—both nation-leading initiatives.\\n\\nThe directors realised their geography-specific name would limit their ability to keep growing, and so renaming and rebranding was a strong need.\\n\\nTheir growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation. Growth is reliant on satisfied referring GPs and specialists, and so attention could never be removed from this area.\\n\\nFinally, such growth was also outstripping their capacity to fill the need. Cardiology is a highly specialised field within medicine, and to grow sustainably, they needed to attract more associates.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lgp01pReVY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44873\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aTg3yWEGh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Objective\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business, and to grow the business’s referrer and patient networks.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gG5PvaSbvX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44864\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oXH0AQY2PC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our brand strategy drew on customer and referrer interviews, competitor insights and employee workshops, which also helped to define the brand values of the business. \\n\\nIt was clear the practice and the individual directors were held in high esteem by their medical colleagues. They introduced surgical procedures to the Sunshine Coast that were, until then, only practised by a few in major cities. They were introducing clinics and services that had not been seen in regional areas in Australia. This gave us the confidence to be able to propose a tagline that truthfully boasted, ‘world-class cardiac care’.\\n\\nThe second part of the tagline reads: ‘…on the Sunshine Coast’. To compensate for the move away from the regionalisation in their original brand name—Sunshine Coast Heart Specialists—we added it to the tagline. The reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to Brisbane.\\n\\nFinally, an important branding insight from our research was that patients were on a health journey—sometimes quite a precarious one—and could be experiencing anxiety. Patients told us they appreciated the kindness each doctor showed to them in their time of need. Simply promoting expertise could come across as cold and would not fairly represent the doctors’ deep commitment to quality care. So the Heart HQ brand connects with patients on a personal level and makes them feel reassured that they matter.\\n\\nIt’s this mix of strategy and heart that makes Heart HQ a brand that will stand tall among all the others.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ISdJyIN6AW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"44874\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDNF080GkR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A name, tagline, brand visual identity, website, signage and countless assets that match up with Heart HQ’s brand promise of delivering world-class cardiac care on the Sunshine Coast.\\n\\nThe quality of the brand assets significantly differentiates Heart HQ from all other competitor practices.\\n\\nCreatively, the brand is modern, refreshing and arguably not what you would expect from an organisation in the medical field – but at the same time, the language is warm, supportive and with just the right amount of authority.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Np5NPasoP9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### Suzanne and her team came highly recommended. It was a great journey working with them to develop our new brand and we were very impressed with their ideas, enthusiasm and innovation. We have a new brand, a new identity and the confidence now to deliver on our growth plans. \\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VvPbVRO0Q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45205\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AUTeHLiAy1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### \\\"NWO is part of our success journey.\\\"\\n\\n**Dr Peter Larsen**\\n<br>Managing Director – Heart HQ\",\"textSize\":\"text-base\",\"textColour\":\"text-white\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,'Heart HQ','Big ambitions need a brand that accurately reflects their vision and mission, and that’s exactly what we sought to deliver for this client.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136445,140201,1,'Coomera Anglican College','2022-05-30 01:32:36','2022-05-30 01:32:36','767cc234-e3eb-4e2e-ab0c-fc51289326fd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Anything is Possible campaign',NULL,NULL,'This campaign is bridging the gap between Coomera Anglican College\'s storied past and bold future. 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The script was drawn from lyrics of the college’s traditional song. Paired with the inspiring footage, the video effectively acknowledges the past while painting a vivid picture of the future.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IGcqD2p42y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"30445\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CUjY0m7ysa\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“It was a pleasure working with New Word Order to develop the new creative for our College. 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With this campaign we also set out to connect with and thank previous supporters, and strengthen the Rural Aid brand in market.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-h8vXLy3MfI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"“The generous donations received from our community of supporters as a result from the campaign has had a very positive impact for the beneficiaries of our fundraising—Aussie farmers.”\",\"plainText\":\"**– Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-V9u5ejPQKv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/575783623\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-p6CVgVhKEp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Campaign messaging was two-tiered: an EOFY donations appeal and a thank you. Both worked for existing donors, people in existing databases and prospects.d\\n\\nTo ensure the greatest value for money for our client, we pooled the majority of our ad spend into digital, working closely with our media partner, Pivotus. We A/B tested the messaging and captured the audience with retargeting strategies.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8P2070zTQ8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"\\\"NWO were great to work with and really took an interest in our organisation and what we’re trying to achieve, and this showed through in the quality and the emotion captured in the final production. \\\"\",\"plainText\":\"**– Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rhaSMwFESv\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Creative\",\"plainText\":\"We proposed a campaign based on interviews with Australian farmers who had experiences with Rural Aid.\\n\\nIt’s an honest campaign of full of real people, stories and emotions.\\n\\nWith COVID-19 still hanging around, our approach ensured we avoided potential interruptions, travel restrictions and cancellation costs for our client.\\n\\nThe videos are compilations of interviews with various farmers across the spectrum of industries that are framed by a ‘zoom screen’ visual device, which adds layers of authenticity to the personal stories. \\n\\nSimilarly the display banners and static Facebook posts used the zoom imagery and visual devices—all pointing people to the EOFY Rural Aid landing page where viewers could view the full videos and choose to donate.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-vJUro6swC6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We proposed a campaign based on interviews with Australian farmers who had experiences with Rural Aid.\\n\\nIt’s an honest campaign of full of real people, stories and emotions.\\n\\nWith COVID-19 still hanging around, our approach ensured we avoided potential interruptions, travel restrictions and cancellation costs for our client.\\n\\nThe videos are compilations of interviews with various farmers across the spectrum of industries that are framed by a ‘zoom screen’ visual device, which adds layers of authenticity to the personal stories. \\n\\nSimilarly the display banners and static Facebook posts used the zoom imagery and visual devices—all pointing people to the EOFY Rural Aid landing page where viewers could view the full videos and choose to donate.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3MV0vWsZV5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"I am very proud to have been a part of this campaign. Even though I was part of the storytelling behind the scenes, I was moved at every stage of the process by how tough these Australians have it on a daily basis, and how candid they were with us about their stories.\",\"plainText\":\"**— Kat Scott, producer**\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NURtiGsn81\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":[],\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,1,NULL,NULL,NULL,NULL,NULL,'Rural Aid','Through drought, flood and fire, Rural Aid is there.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136452,140208,1,'My Mental Health','2022-05-30 01:34:51','2022-05-30 01:34:51','c0470076-cedb-44f1-b49a-da446e2756b3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Connections to expert support',NULL,NULL,'We collaborated with Brisbane North PHN\'s mental health experts to empower consumers, carers and health practitioners to navigate the mental health sector with clear direction and ease. By understanding the website users on a deeper level, our creatives, strategists and developers delivered a meaningful and effective website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5pfvkvSNrw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"21979\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-czaT07FwtQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"21999\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'My Mental Health','We collaborated with Brisbane North PHN\'s mental health experts to empower consumers, carers and health practitioners to navigate the mental health sector with clear direction and ease.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136454,140210,1,'Right time, right place','2022-05-30 01:36:15','2022-05-30 01:36:15','293e57f7-0abc-45bb-acea-1b94c72254c8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'So much better than a hospital waiting room',NULL,NULL,'Central Queensland, Wide Bay and Sunshine Coast PHN asked us to refresh its campaign strategy, messaging and creative because people were still going to the emergency department with non-life-threatening sickness or injuries. Our solution was to show the people who live in the region—and holidaymakers—that the emergency department isn\'t the only option.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22010\",\"22012\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22011\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Right time, right place','So much better than a hospital waiting room',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136456,140212,1,'Safe to See your GP','2022-05-30 01:37:10','2022-05-30 01:37:10','14e0da52-7fba-4cec-8b9a-335e4cad20c2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'There\'s no reason to put your health on hold',NULL,NULL,'With life beginning to return to normal in Queensland after the height of COVID-19, the Darling Downs and West Moreton  PHN, and Brisbane North PHN wanted to encourage their communities to go back to a normal routine—especially for healthcare.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Lx1YJWY50w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-emf7fKO95v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Data showed community members were staying at home and not visiting their GP and other health services for regular checkups. \\n\\nTo avoid more serious health and wellbeing problems down the track, the community needed to know it was safe to go back to regular appointments.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bd28dXEaNq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22159\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4a7YEtYm2U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Solution\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We created a fresh campaign called ‘Safe to see your GP’, using friendly animated characters to let people know there is no reason to put their health on hold. \\n\\nThis campaign we developed the campaign strategy, creative, custom illustration, animated video for social media and TV, digital ads, radio ads and landing page.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xsaPgG0g7g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"22160\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-S5WWhHCEwb\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/440475987\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SJWVzlIztu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We originally developed this campaign for Darling Downs and West Moreton PHN, and Brisbane North PHN requested to run it as well. It\'s a great example of our Primary Health Networks working together to improve the health of all Australians.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MmdBErmbdH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/440475790\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Safe to See your GP','There\'s no reason to put your health on hold',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136458,140214,1,'QMHC','2022-05-30 01:37:38','2022-05-30 01:37:38','a9ec2292-6938-4916-93a6-585b74710677',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Stakeholder engagement',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QkuSHpszbt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47656\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B6PvNvL5Iy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We gained clear lines of sight into the impressions and needs of their stakeholder audience through 26 guided, in-depth phone interviews. Each interview was between 30 and 45 minutes long, and followed an approved guide to elicit data and insights to key questions. Key stakeholders included representatives of vulnerable groups, including remote communities, LGBTIQ+ stakeholder organisations, and Aboriginal and Torres Strait Islander groups.\\n\\nFrom this data, we developed an insights document and then a strategy to enable the Commission’s 20+ staff to better reach stakeholders with timely, needed communication and engagement opportunities.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-F39qRl2lIU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47657\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'QMHC','Stakeholder engagement',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136460,140216,1,'Brisbane North PHN NSPT','2022-05-30 01:38:27','2022-05-30 01:38:27','36bfe1df-b99e-49f7-a75a-12719e9bd106',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'National Suicide Prevention Trial',NULL,NULL,'We were chosen to consult with Brisbane North communities who had been selected for the trial: LGBTIQ communities, Aboriginal and Torres Strait Islander communities, and community organisations working with young to middle-aged men.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yV9Swskqh3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45209\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Bri6BITkLV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The team of Brisbane North PHN is one of the national sites chosen to deliver National Suicide Prevention Trial (NSPT) funding.\\n\\nOur work had two important parts. The first was to engage deeply and sensitively with communities to understand their experiences, successes and reflections during the four years of trial funding and to report on these. The second was to deliver useful materials the service organisations could use to seek further funding and sponsorships as they transitioned from trial funding.\\n\\nTo successfully undertake community engagement, we again partnered with Janine Crawford, a skilled health consultant and Aboriginal and Torres Strait Islander woman. Our work included workshops, face-to-face interviews and a highly successful yarning circle, and these important and sensitive conversations—which included Sad News/Sorry Business—were given the time and space each needed.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2OxHHkid1g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45325\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VcPtAbE6Am\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The finalised report was submitted to NSPT as a qualitative reflection on the remarkable achievements of the trial—including the PHN’s commitment to community-led co-design, and the healing within communities that was begun through the intentionally collaborative process.\\n\\nTo offer creative services that were suited to the context, needs and existing resourcing of the seven service organisations, we offered a menu of items, ranging from fact sheets to marketing consultations. The groups then chose the elements that were of greatest use to them.\\n\\nPart of the unique nature of the Brisbane North PHN NSPT trial was the emphasis on community partnerships and collaboration, and we embodied this in our design approach, too. To enable groups to pitch together or separately for any future suicide prevention funding, we created a single brand style to visually unify any designed material. Each group, then, had its own logo and its own colour palette within that visual style—a brand within a brand. That way, any future funding pitches that relied on our designed material could look as though the groups were unique but still closely aligned.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Brisbane North PHN NSPT','We were chosen to consult with Brisbane North communities who had been selected for the trial: LGBTIQ communities, Aboriginal and Torres Strait Islander communities, and community organisations working with young to middle-aged men.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136462,140218,1,'Tritium','2022-05-30 01:39:39','2022-05-30 01:39:39','a77ca1cf-c156-4b3f-bb85-1b01cf789951',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand set for the future',NULL,NULL,'As a leading global producer of electric vehicle chargers, Tritium is Brisbane’s most exciting start-up and is now firmly in the global big league. Tritium commissioned us to update their brand and produce a launch video—to put their internal culture of creativity and innovation on display and share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GLSN3YDBFD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"73939\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/287017736\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LrG99HVOYN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"61847\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We turned up the voltage on the launch of the new brand with this show-stopping animated brand video.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With an appetite only satisfied by global domination and a powerful vision of energy freedom, Tritium’s journey has only just begun… but they started in the fast lane. We developed a set of foundational branding elements that showcase who Tritium is now and prepares for their exciting future.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZeQWeTuQlo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"73941\",\"73947\",\"73940\",\"73938\",\"73937\",\"73936\",\"73935\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Tritium','Tritium commissioned us to update their brand and produce a launch video—to put their internal culture of creativity and innovation on display and share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136464,140220,1,'Medical Mums','2022-05-30 01:40:48','2022-05-30 01:40:48','9c3a3c60-04fe-46e7-a0bf-18f36c38d745',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A long-term approach to behaviour change',NULL,NULL,'For the past six years we have been running behaviour change campaigns to encourage families to vaccinate their children. And in that time, we\'ve seen the positive impact.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ydM19JpsMi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45317\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pqYRaab2Y6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45318\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NUepHwOfhy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In 2015, market research and immunisation rates across Brisbane North PHN\'s catchment were showing the anti-vax movement was taking hold.\\n\\nWhile parents from lower socio-economic backgrounds were responding to the Australian Government’s ‘no jab, no pay’ rules, those not using daycare—including many from among the wealthier suburbs—were holding their ground.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5st3FTYzr4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45319\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QwUWkeN1w7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We determined from research that parents would respond to their GP’s opinion, and developed a behaviour change campaign to encourage conversations between parents and medical professionals around immunisation and overcome objections to it.\\n\\nWe harnessed the GP/medical voice and added extra credibility by finding medical professionals who were also parents.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MQKB9uw8mS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"45323\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PVmUcFRs5l\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Under the heading of Medical Mums, we found two GPs and one Indigenous health nurse to become the faces and voice of the campaign. 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It’s the first step in a development journey for an aspiring athlete to becoming an elite, Olympic-level athlete ready to compete on the world stage in their own backyard.\\n\\nOur goal was to build awareness of the campaign and drive as many potential athletes as possible to apply.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0D5dQI141H\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139977\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-E7bk6zGGNd\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We know the talent identification process for an athlete, and all the development that follows, is an inspiring, aspirational and immensely personal journey, and we wanted the campaign’s language to reflect each of those aspects of the journey.\\nVisually, we recognised that the traditional medal colours wouldn’t necessarily display well and could be limiting, so we chose to update them to create a much brighter, target audience-friendly colour palette.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FITIFbeFNO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139976\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Fo1rrBFGWB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After creating the campaign name, tagline and logo, we reinforced the theme with a digital platform and marketing collateral.\\nWe developed an online application platform designed to appeal to young audiences and our visual identity captures images of some of Queensland’s most well-known Olympic gold medallists.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4tbFuQYNR3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"139978\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dHzG1lmF6k\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The result is an inspiring campaign of aspirational language and engaging images that sell the dream of representing Australia in the 2032 Olympics.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Queensland Academy of Sport','What New Word Order and the Queensland Academy of Sport (QAS) have in common is a keen eye for talent.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136470,140226,1,'What\'s a No. 3?','2022-05-30 01:42:50','2022-05-30 01:42:50','6146a134-d41a-49ce-8cf5-954a0e2b3aaf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a No. 3? Anything that shouldn\'t go down the loo.',NULL,NULL,'The playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way. We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UMqU1ejtuR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YLmNoEn3SV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Water and waste treatment are essential services and flushing the wrong items down the toilet costs Queensland Urban Utilities $200 million every year.\\n\\nUrban Utilities asked us to think of an original, creative campaign idea that would resonate with Queensland families. Our solution was the No. 3 campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FITIFbeFNO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47723\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lKKKRlcirp\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"So, what\'s a No. 3? It\'s anything that shouldn’t go down the loo. Talking about our toilet habits is never comfortable. To navigate our way around the taboo topic, our creative team used humour to influence the bright, quirky look and feel of the entire campaign.\\n\\nThe playful No. 3 concept brings Queenslanders face-to-face with their flushing habits in a fun and relatable way.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-97JqWmRp6Z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/325104551\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rwksXdZztM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47725\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-szxmUd2L8D\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Result\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign reached 29,790 people in its first month, and we quickly saw signs of behaviour change. \\n\\nAccording to independent market research, 50% of people will no longer flush wet wipes, 48% of people will no longer flush tampons, 47% will no longer flush condoms and 45% will no longer flush cotton buds as a result of seeing this campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xxFbGAqcFU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47726\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2exJaiRsw5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iQhxL9nSze\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"61829\"],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/635014768?h=d3d29c9d60&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"GAMETOILET_HD_sound.mp4\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"61830\"],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/635015208?h=4079228e62&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"VIDEOAD_2_HD_sound\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new3\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/635025685?h=b22d402bd4&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"QUU Ekka footage\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FFU7esnnDy\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47727\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QpOS0cp79X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47734\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'What\'s a No. 3?','We set out to capture the attention of kids and adults with an innovative and integrated campaign that featured interactive and creative design, animation, illustration, merchandise and video.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(136474,140230,1,'Domestic and family violence','2022-05-30 01:44:13','2022-05-30 01:44:13','e96988f8-b264-4519-818b-96e04f53e75e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Everyone deserves to feel safe',NULL,NULL,'We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2BMTwZsxt5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16826\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yW5tY9wyAQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"To help slow the spread of COVID-19, Queenslanders are spending more time at home—but home isn’t always a safe place.\\n\\nEveryone deserves to feel safe. Domestic and family violence is never acceptable. Help and support are available.\\n\\nThis is the campaign message the Queensland Government commissioned us to develop as the impact of COVID-19 rippled across our state.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BAdruYcFgJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16838\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CsRNpWzHen\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We started the project by researching DFV campaigns in Australia and around the world.\\n\\nOur diverse target market included:\\n\\n1. Adult Queenslanders 18+ who are affected by domestic and family violence\\n\\n- People experiencing domestic and family violence\\n- People who become aware of domestic and family violence occurring\\n\\n2. Young Queenslanders 13-17 years old who may be affected by domestic and family violence in their household.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fOoytqzb18\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16839\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-refpZT5QBU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Messaging\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Rather than describe exactly what DFV might look like, the scripts and campaign advertisements echo the thoughts and feelings of those experiencing or observing DFV.\\n\\nThe copy style is concise, informal and written to an individual. DFV is complex and often hard to identify. We unpacked the different dimensions of DFV and always pointed the reader or viewer to help and support.\\n\\nOur messages were targeted to a diverse Queensland audience. We aimed to capture the human experience and emotions of DFV through the voice and style of the copy.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7Bn5w0QSW7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"16840\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JtCJdSgzXY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our creative team completed an environmental scan to develop three design concepts with strategic choices in colours, symbols, typography and iconography.\\n\\nThe icons are simple and symbolic. We were careful to avoid using the human figure or gender-specific shapes to symbolise violent or threatening behaviours.\\n\\nInstead, our goal was to capture the far-reaching effect of domestic violence in the home and family through clean and minimal iconography, colours and shapes.\\n\\nWe used brand colours strategically, ensuring they were striking but not aggressive or alarming. Wherever possible, we avoided dark colours and shadows.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NnJbovUwRk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/572805319?h=8a36b70d04&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/572805011?h=d90ee17ccd&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-vsjyJmaOWT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Animation\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"When directing the animation style, we wanted to convey the key messages of the campaign clearly and quickly. The morphing animation style is eye-catching and interesting.\\n\\nThe morphing shapes also efficiently unpack important messages to the viewer, complementing and supporting the messages in the video voiceover.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-asjEpeVorj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/572804196\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0Latj6rdpS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Phase 2\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"After the success of our 2020 launch, we rolled out a new iteration in 2021 that focused more on the non-physical forms of domestic and family violence.\\n\\nThis includes behaviour around controlling or monitoring finances, technology and social interactions.\\n\\nOur goal: to raise awareness and understanding of these forms of abuse, and communicate the seriousness of these behaviours.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aCf57wrIYs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class=\'embed-container\'><iframe src=\'https://player.vimeo.com/video/430227569\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Qes33flGQL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Work of this kind speaks straight to our purpose as an agency: to make a meaningful impact to people’s lives. Our team is proud to have been involved supporting families in our local community.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Domestic and family violence','We developed a powerful campaign—visuals, messaging and animation—to help Queenslanders understand the nature of domestic and family violence and to seek help for themselves or others.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),