 suicide takes around eight australians from us every day and it needs to stop brisbane north phn commissioned us to join the fight against suicide and produce a powerful digital campaign speaking to people at risk of suicide and to their friends and family the concept and campaign name of reasons to stay emerged from our conversations with people who have lived experience of suicide both survivors and families of those who had passed away this prevention campaign targeted two specific groups those at risk of suicide themselves and the friends and family around those at risk presenting our creative concepts to these groups enabled us to test and hone visual directions and key messages we further refined the work and key members of the focus groups reviewed the results and gave their blessing to the final approach that appears in the campaign videos digital ads and website we also worked with other organisations working across niche groups within our target market to ensure we were inclusive and respectful of their individual efforts in this space our team was grateful to be involved in this important project the phns intention and ours is to see this campaign spread far beyond the northern boundaries of brisbane and make a difference to peoples lives everywhere 