[{"type":"vizyBlock","attrs":{"id":"vizy-block-Le3COrDzEZ","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"new1":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":"What a $10,000-per-month ad agency retainer gets you","headingColour":"text-black","headingSize":"text-5xl"}},"new2":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"Advertising agency and client retainer agreements sometimes get a bad rap. From both sides of the equation, there can be a fear about the ‘value’ factor. Clients might be concerned about outlaying a set amount and not seeing value delivered, while agencies worry about over-servicing, over-delivering and having to absorb costs.  \n\nThe truth, as always, lies somewhere in the middle. A good agency retainer agreement that is well-scoped and structured will provide fair value to both parties along with other significant benefits.  \n\nHere at New Word Order, we operate on a retainer basis with a number of clients. Not all, as other clients prefer the fee-for-project model. But our experience with retainers has given us a good appreciation of why they work and how to avoid pitfalls. \n\nLet’s look at the benefits of an agency retainer agreement.","textSize":"text-base","textColour":"text-black"}}},"buttons":[],"sectionTitle":null}}}}}]