[{"type":"vizyBlock","attrs":{"id":"vizy-block-XzpqqhzWYc","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"sortOrder":["new1"],"blocks":{"new1":{"type":"text","enabled":"1","fields":{"text":"Being a commercial creative means someone is hoping, expecting and paying for a result.\n\nBut just because something is creative in its execution doesn’t mean it’s going to be effective in achieving its goal.\n\nHere are five pitfalls to avoid when procuring creative services:\n\nHiring a single creative, like a designer, to be a whole creative team. Your supplier will end up working in one strength and many weaknesses.\nProcuring from a supplier who can use design software but isn’t a designer. The work will miss the mark despite looking okay.\nWorking with a graphic designer who isn’t skilled in the type of design you need (like brand design). You’ll get a pretty logo lacking in brand story and meaning.\nJumping straight into design without a strategy. You’ll receive design work that’s lovely, even beautiful… but not strategic.\nFailing to define what success looks like. Your supplier’s work will lack purpose. Instead, make sure you have a clear goal that measures the biggest outcome of all: return on investment.\nSo yes, creative work can be both pretty and powerful. And you can have it all… if you invest in a team of strategically focused creatives.\n\nCreative agencies cost more but are teams for a reason. We're much more powerful together than on our own.\n\nJust like a hand of aces vs a single 3.","textSize":"text-base","textColour":"text-black"}}}},"buttons":"","sectionTitle":""}}}}}]