[{"type":"vizyBlock","attrs":{"id":"vizy-block-3oZ1cTUSaN","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"sortOrder":["new1","new3"],"blocks":{"new1":{"type":"heading","enabled":"1","fields":{"headingText":"Challenge","headingColour":"text-black","headingSize":"text-5xl"}},"new3":{"type":"text","enabled":"1","fields":{"text":"A complicated restructuring and rebranding exercise took place as a result of the expiration of licencing agreements.\nChevron Australia appointed New Word Order to help facilitate the process and undertake important marketing work, including taking carriage of promotions of the Australian lubricants division.\n","textSize":"text-base","textColour":"text-black"}}}},"buttons":"","sectionTitle":""}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-4pROQ78QKp","enabled":true,"collapsed":false,"values":{"type":"type-RVIt4Msytq","content":{"fields":{"videos":{"sortOrder":["new1"],"blocks":{"new1":{"type":"videos","enabled":"1","fields":{"videoPlaceholderImage":"","videoCode":"<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https://player.vimeo.com/video/689547500?h=2819aba5f3&title=0&byline=0&portrait=0\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen></iframe></div><script src=\"https://player.vimeo.com/api/player.js\"></script>"}}}}}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-Z59xrAwLVU","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"sortOrder":["new1","new2"],"blocks":{"new1":{"type":"heading","enabled":"1","fields":{"headingText":"Strategy","headingColour":"text-black","headingSize":"text-5xl"}},"new2":{"type":"text","enabled":"1","fields":{"text":"We conducted a competitor analysis to assess competitor brand messaging and positioning, interviews with key Chevron distributors in the B2B market and one-on-one interviews with the general customers.\nOur insights indicated a need for authentic, ‘real life’ marketing collateral with which the audience can connect. We also gleaned that the messaging needed to be kept simple.","textSize":"text-base","textColour":"text-black"}}}},"buttons":"","sectionTitle":""}}}}},{"type":"paragraph","attrs":{"textAlign":"start"}}]