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It also has an exceptionally future-focused business manager who is sports-obsessed with big dreams.\n\nOur work is helping the college bridge the gap from the past to an exciting future.","textSize":"text-xl","textColour":"text-black"}}},"buttons":[],"sectionTitle":null}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-3S8xZRT3yd","enabled":true,"collapsed":false,"values":{"type":"type-xgBpfxj8HD","content":{"fields":{"images":["30447"]}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-1dcAEtVD40","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"new1":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":"Strategy","headingColour":"text-black","headingSize":"text-2xl"}},"new2":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"Following focus groups, in-depth interviews, a competitor analysis and a brand refresh in 2020, we embarked on developing a new public-facing campaign to help the college continue to position itself as the private school of choice for the rapidly growing northern Gold Coast region.","textSize":"text-xl","textColour":"text-black"}}},"buttons":[],"sectionTitle":null}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-7mko9XHUCj","enabled":true,"collapsed":false,"values":{"type":"type-xgBpfxj8HD","content":{"fields":{"images":["47693"]}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-27uMRCFOVx","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"new1":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":"Creative","headingColour":"text-black","headingSize":"text-2xl"}},"new2":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"In order to stand out in the crowded private school space, we looked outside of schools for inspiration—drawing from global sports and technology brands.\n\nThis campaign steers right away from traditional school advertising: think students standing and smiling in their school uniforms, older and younger students holding hands and walking through manicured school grounds, girls in safety glasses huddled over a beaker and Bunsen burner.","textSize":"text-xl","textColour":"text-black"}}},"buttons":[],"sectionTitle":null}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-EkVYlvmrxM","enabled":true,"collapsed":false,"values":{"type":"type-xgBpfxj8HD","content":{"fields":{"images":["30444"]}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-ek8exDfZlT","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"new1":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":"Impact","headingColour":"text-black","headingSize":"text-2xl"}},"new2":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"The result is a powerful cinematic masterpiece: dramatic, inspirational and compelling. The script was drawn from lyrics of the college’s traditional song. Paired with the inspiring footage, the video effectively acknowledges the past while painting a vivid picture of the future.","textSize":"text-xl","textColour":"text-black"}}},"buttons":[],"sectionTitle":null}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-IGcqD2p42y","enabled":true,"collapsed":false,"values":{"type":"type-xgBpfxj8HD","content":{"fields":{"images":["30445"]}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-CUjY0m7ysa","enabled":true,"collapsed":false,"values":{"type":"type-K9ZnVvlNxN","content":{"fields":{"heading":"“It was a pleasure working with New Word Order to develop the new creative for our College. 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